Podcast appearances and mentions of Chris Mercer

In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Tom Leonard (https://www.linkedin.com/in/thomasbleonard), a fractional marketing leader who specializes in operationalizing Media Mix Modeling and incrementality testing. They dive deep into the often confusing world of marketing measurement. Tom and Brett will debunk myths about attribution and we reveal what truly drives customer acquisition. For ecommerce brands struggling to understand where their marketing dollars are actually working, this conversation offers practical insights on how to move beyond misleading platform metrics.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Tom & Marketing Measurement(06:30) Understanding Multi-Touch Attribution (MTA)(12:22) The Case for Incrementality Testing(22:20) Exploring Media Mix Modeling (MMM)(27:30) Navigating Budget Cuts and Marketing Spend(32:17) Understanding Incrementality Vs. Attribution(35:45) The Importance of Cost Per Incremental(40:16) How to Get Started with MMM(44:09) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Tom's LinkedIn: https://www.linkedin.com/in/thomasbleonard__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Jhana Li (https://www.linkedin.com/in/jhana-li), founder of Spyglass Ops, to tackle one of the biggest challenges holding back growing businesses: operational constraints. While many entrepreneurs excel at product development and marketing, they often hit a ceiling when it comes to building operational systems and processes. Jhana shares her expertise as a transformational operations consultant who has helped hundreds of seven and eight-figure businesses scale by creating systems that allow founders to work on their business rather than in it.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Jhana & SpyGlass Ops (04:21) Common Operational Problems Founders Face(07:52) Developing a Strategic Vision to Break Through Bottlenecks(14:39) Setting Yourself Apart From Competitors(17:52) Vision Alignment With Your Team(20:51) Hiring and Onboarding the Right People(32:31) Structuring An Effective Hiring Process(40:28) Coaching a High-Performing Team(46:04) When To Let Underperformers Go(50:43) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

In this timely episode, Brett Curry (https://www.linkedin.com/in/thebrettcurry) sits down with Nick Flint (https://www.linkedin.com/in/dominic-flint-b46063b3/), Director of Email Marketing, to tackle the pressing challenge facing e-commerce brands today: how to maintain profitability amid rising tariffs. As import costs surge, they share actionable strategies for protecting your bottom line without sacrificing growth. Whether you're considering price increases, optimizing marketing spend, or leveraging email to boost customer loyalty, this episode delivers practical solutions you can implement immediately.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introduction(01:28) Increasing Profitability in the Current Landscape(04:30) Strategies for Princing and Bundling(06:32) Effective Cost-Cutting Measures(11:51) Maximizing Email Marketing Effectiveness(15:06) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

Dive into the world of measurement marketing with Chris Mercer, co-founder of Measure U and Profit School. Learn how to transform your marketing efforts through data-driven insights, embrace messy action, and build a business that grows strategically. We'll unpack the power of podcasts, community-based marketing, and why good enough is often better than perfect. Get ready for a raw, authentic conversation about scaling your business without getting stuck in the details. In this episode, Mischa and Chris Mercer explore:The power of "messy action" and minimal viable productHow to use measurement to optimize your marketing strategiesBuilding a community-based approach to marketingLeveraging podcasts and long-tail content for business growthThe importance of brand building in the age of AIPractical tips for delegating and creating efficient business systemsWhy you don't need to scale to millions to have a successful businessKey Takeaways:Embrace "good enough" and take action over perfectionMeasurement is about listening to your users' conversationCommunity marketing is the future of digital engagementPodcasts can be a powerful, long-term marketing toolFocus on serving your audience, and success will followRecommended Resources:Measure U: measureu.comProfit School: profitschool.comMeasure Summit: measuresummit.com Mischa's Stuff!Join my Podcast guest speaking Masterclass: https://www.influencetour.com/goThis Masterclass will teach you:How to speak with confidence and authenticity.How to find podcasts that attract your ideal audience.How to get booked without the hassle.Ideal for coaches, course creators, and heart-centered entrepreneurs who want to generate leads, customers, and sales in a genuine way.Join us and start your journey to becoming a podcast guest-speaking pro!Register Now

In this episode of the eCommerce Evolution Podcast, I welcome back Chris Mercer (co-founder of MeasureU) to discuss how e-commerce store owners can transform their approach to data and understanding customer behavior. We dive deep into Microsoft Clarity, a powerful free tool that helps visualize how users interact with your website, and explore how AI can be leveraged strategically to enhance measurement and business operations. This conversation is packed with actionable insights that can help you understand what's really happening on your website and how to make data-driven decisions that boost conversions.Key Takeaways:Microsoft Clarity: The Visual Analytics Game-Changer - Discover how this free tool provides heat maps, scroll tracking, and screen recordings that help you see your website through your customers' eyes. Learn how its built-in AI can analyze patterns across numerous user sessions to identify friction points you might otherwise miss.The Measurement Mindset Shift - Understand why e-commerce measurement is really about "listening" to the customer side of the digital conversation. Mercer explains why you should focus on behavior patterns rather than just conversion metrics, and how to set up proper expectations before analyzing data.From Data to Action - Learn the three-step framework for effective measurement: 1) Plan what questions you want to answer, 2) Gather the right information, and 3) Decide in advance what actions you'll take based on different potential outcomes.Strategic AI Implementation - Discover Mercer's revolutionary approach to using AI effectively. Rather than telling AI "how" to do something, learn to focus on communicating the desired result and letting AI determine the optimal path to get there.UTM Parameters and Traffic Identification - Find out why properly tagging your traffic sources is critical for understanding which marketing efforts are working and how to optimize them for better performance.

Send us a textIn this episode, Kay sits down with Chris Mercer, widely known as Mercer, Co-Founder of MeasurementMarketing.io. Mercer shares his transformative journey from building WordPress websites to becoming an authority in measurement and marketing strategies. Known for simplifying complex data analytics into actionable steps, Mercer explains how businesses can shift their mindset andmeasurement strategies to drive results. Whether you're a startup, small business, or scaling organization, Mercer's insights into data-driven decision-making and strategic mindset shifts will revolutionize how you approach your business operations and growth.What to Expect in this Episode:00:00 — Introduction to Chris Mercer and his journey into measurement marketing.00:02 — From WordPress to Measurement Marketing: How Mercer identified the market need.00:06 — The Power of Listening to the Market: Pivoting based on customer demand.00:11 — The First Thing Businesses Should Measure: Simplifying your data approach.00:17 — Simplicity is a Skill: Avoiding overcomplicated measurement systems.00:21 — Stages of Business Measurement: Cave, Valley, and Summit explained.00:31 — Avoiding the Helicopter in the Cave Trap: Why starting with simplicity matters.00:37 — The Role of Mindset in Business Success: Useful beliefs and being open to being wrong.00:45 — Building Measurement Muscle: Developing systems and growing naturally.00:52 — Introduction to Profit School: Optimizing team structures and workflows.01:02 — Key Takeaways for Entrepreneurs: Mindset, systems, and simplicity in scaling.Guest Bio:Chris Mercer, widely known as Mercer, is the Co-Founder of MeasurementMarkeƟng.io, an industry- leading platform dedicated to helping businesses simplify their analytics and make data-driven decisions. With years of experience in digital marketing, Mercer is a sought-after speaker at prestigious events like Traffic & Conversion Summit, Social Media Marketing World, and Content Jam. He specializes in demystifying data analytics and empowering entrepreneurs to measure what truly matters in theirbusinesses.Connect with Chris Mercer: Measurement Marketing Website: https://measurementmarketing.io Profit School Website: https://profitschool.com LinkedIn: Chris Mercer on LinkedInConnect with your Host, Kay SutharBusiness Website: https://makeyourmarkagency.com/Podcast Website: https://www.makeyourmarkpodcast.com/LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/Facebook Group: https://www.facebook.com/groups/482037820744114Podcast: https://www.makeyourmarkpodcast.com/Email: kay@makeyourmarkagency.comFREE Gifts from Kay Suthar:3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.comKey Takeaway:Understanding measurement isn't about drowning in data—it's about asking the right questions, collecting meaningful answers, and taking informed actions. Mercer breaks down the mindset, tools, and strategies required to scale efficiently and sustainably. Tune in and learn how to transform your approach to measurement, mind

Feeling overwhelmed by traditional analytics tools? Looking for a more intuitive way to understand your website visitors? To explore how Microsoft Clarity offers a user-friendly alternative to complex analytics platforms, providing valuable insights for marketers of all skill levels, I interview Chris Mercer.Guest: Chris Mercer | Show Notes: socialmediaexaminer.com/650Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bill speaks with 71 year old sufboat legend Chris Mercer from Bulli Surf Club who is competing in the George Bass Surfboat marathon Super Veterans event.See omnystudio.com/listener for privacy information.

Bonus episode time! Take it Away has once again combined forces with the Yesterday & Today Podcast (currently celebrating 200 episodes) to bring you a special all-new discussion we're calling WE READ THE NEWS TODAY. Hosts Paul Kaminski and Chris Mercer are joined by Wayne Kaminski to read, review and examine the fascinating TIME Magazine feature story from September 22nd, 1967 titled "The Beatles: Their New Incarnation". The goal of this series of episodes is to offer a glimpse into the minds of contemporaneous journalists and critics that analyzed the Beatles story in real time at various points in the band's history and beyond. We hope you enjoy this wide-ranging discussion as we enjoyed melting them!Support this show http://supporter.acast.com/takeitaway. Hosted on Acast. See acast.com/privacy for more information.

The Yesterday & Today Podcast is celebrating 200 episodes with a special all-new discussion around an exciting collection of Beatles news magazine rarities! In a segment we call WE READ THE NEWS TODAY, hosts Wayne and Paul Kaminski are joined by Take it Away co-founder and co-host Chris Mercer to read, review and examine a selection of contemporaneous Beatles news magazine sources from during and after the band's time together. From John Lennon's illuminating 1974 Crawdaddy feature, to TIME Magazine's exploration of the "new" Beatles in September of 1967, this episode offers a glimpse into the minds of journalists and critics that analyzed the Beatles story in real time at various points in the band's history and beyond. We'd like to thank Chris for joining us in this fun conversation, and a huge thanks to all of you listeners who kept this podcast going for 5+ years, hundreds of thousands of downloads, 190+ countries and 200 episodes & counting! Hosted on Acast. See acast.com/privacy for more information.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Mercer as they chat about how small business owners can identify key metrics and master measurement marketing to guide their decisions.  Chris Mercer is an esteemed measurement marketing expert and the co-founder of MeasurementMarketing.io. With an unwavering dedication to helping marketers, marketing teams, and agencies understand and leverage data, Mercer has become a trusted name in the industry. Mercer's approach to measurement marketing is comprehensive and actionable. He guides his audience through the crucial steps of identifying key metrics, implementing measurement tools like Google Tag Manager and Google Analytics 4, and creating insightful dashboards. With his extensive knowledge and ability to simplify complex concepts, Mercer has become a sought-after speaker at prestigious conferences and events, including Traffic & Conversion, Social Media Marketing World, Content Jam, and more.  The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai.

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer today's topic is: How to Build a Better Brand. Branding is more than Just a Logo: Jeff initially viewed branding as "fluffy" and hard to measure, but he soon realized its vital role in marketing and culture. He and Chris Mercer emphasize that branding is often overlooked in direct-response marketing but is critical for building long-term trust and credibility. Psychological Shortcuts to Credibility: Branding isn't just about awareness; it's about creating psychological shortcuts that associate your brand with trust and credibility. The hosts introduce the positioning concept, highlighting how brands like Crest and Colgate evoke specific emotional responses that ease the customer's journey toward a sale. Consistency as the Backbone of Branding: Consistency is the cornerstone of a successful brand, fostering awareness and trust. Mercer and Jeff stress the importance of presenting a unified identity across your products and messaging, sharing an example of consolidating multiple brands into "Measure U" to improve brand clarity and impact. The Power of Brand-Specific Language: Establishing brand-specific jargon or language strengthens a brand's identity. Jeff shares how their frameworks include memorable terms like "OPS" and “DOPE Systems”—demonstrating how unique language makes a brand more scalable and memorable. Market Perception Shapes Your Brand: The market ultimately controls how your brand is perceived, which is why continuous interaction and feedback are crucial. The hosts emphasize that branding isn't just a slogan or tagline—it's reflected in how your audience sees, trusts, and interacts with you. Living Your Unique Value Proposition: The episode concludes by challenging the standard use of “unique value propositions.” Jeff argues that instead of focusing on slogans, brands should embody their value in practice, using stories and real experiences to demonstrate genuine uniqueness and resonate with the audience.  

In Part 2 of Jim Jockle's conversation with Rance Masheck, CEO of iVest+, and Chris Mercer, the companies COO and Head of Business Development, we continue to discuss how AI is shaping trading strategies and enhancing decision-making. Discover the future of AI in finance, success stories from educators using iVest+'s advanced tools, and the growing impact of vertical AI applications. 

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer today's topic is: More stupid things we do as Entrepreneurs. Introduction & Defining "Stupid Mistakes": Jeff Sauer and Chris Mercer humorously dive into the concept of “stupid things” entrepreneurs do—decisions that, in hindsight, could have been handled differently. They emphasize the importance of learning from these mistakes to avoid repeating them. Strategies for Avoiding Repeat Mistakes: Jeff shares the importance of seeking second opinions and recognizing emerging patterns. At the same time, Mercer highlights the role that awareness and planning play in stopping mistakes from happening again. Tactical Strategies for Smarter Actions: Mercer stresses the need for solid plans with clear milestones to avoid pointless activities. Jeff and Mercer emphasize that forecasting and learning from patterns are key strategies to prevent wasted time and effort. Common Business Mistakes:- Pricing & Client Targeting: Jeff shares a classic blunder—creating low-priced courses without calculating how many sales are needed to break even. The hosts agree on the dangers of catering to cheap clients rather than respecting the true value of your services. Hiring & Firing Decisions: Hiring too fast and firing too slow is identified as a common mistake. Jeff and Mercer advocate for testing new hires on a contract basis and being proactive in trimming underperforming team members to avoid long-term financial issues. Delegation & Small Task Management: Mercer discusses the importance of delegating small tasks to prevent them from piling up, while Jeff emphasizes planning and delegation to avoid burnout and inefficiency in managing day-to-day tasks. The Importance of Customer Feedback: Talking to customers and seeking feedback is flagged as a crucial business practice. Successful entrepreneurs spend more time understanding customer needs, which can lead to smarter product decisions.  

In this episode, Jim Jockle dives into the transformative role of AI in trading. Joining him is Rance Masheck, CEO of iVest+, and Chris Mercer, COO and Head of Business Development for iVest+. iVest+ uses an innovative AI-powered toolkit to reshape trading for their users with smarter insights and streamlined decision-making. From advanced screeners to personalized trading coaches, explore the AI strategies that are currently redefining the trading landscape. There was so much information, we had to break it into a two-part episode. This is part one, stay tuned next week as we release part 2 of this insightful conversation! 

Director Chris Mercer chats to Kev Castle on Nottingham Hospital Radio about the upcoming production of "Murdered To Death" at the Nottingham Lace Market Theatre.

In this episode of the Predictable B2B Success podcast, we're diving deep into measurement marketing with Chris Mercer, the co-founder of MeasurementMarketing.io. Have you ever felt overwhelmed by mountains of data and wondered how to transform those numbers into actionable insights? Or have you faced hurdles of miscommunication between your data analysts and end-users? Mercer reveals the critical keys to overcoming these challenges and advancing your organization's forecasting capabilities. In this episode, Mercer and Vinay Koshy explore the essence of effective measurement strategies, highlighting the importance of accepting the possibility of being wrong—a concept that can transform your approach to data. Mercer shares compelling case studies, actionable plans, and real-life strategies for turning website user behavior into informed design adjustments. From assessing team skills to leveraging AI in analytics, get ready to uncover the traits of top-notch measurement marketers and how to bridge the daunting gap between raw data and impactful business decisions. Whether you're a seasoned data analyst or a business leader eager to sharpen your measurement tactics, this episode offers invaluable insights. Join us for a riveting conversation that promises to transform your understanding of data measurement and forecasting! Some areas we explore in this episode include: The Importance of Accepting the Possibility of Being Wrong: The episode emphasizes how embracing the idea of potentially being wrong can lead to more effective actions and forecasting within organizations.Challenges in Communication Between Data Analysts and End Users: The discussion delves into the miscommunication issues that arise when analysts deliver reports that don't meet user needs.Case Study on Measuring User Behavior: Mercer provides a practical example of how analyzing website data can lead to informed adjustments in site design.Traits of a Good Measurement Marketer: Traits to look for in a measurement marketer, including the ability to interpret data and translate it into actionable insights, are highlighted.The Importance of Planning in Reporting: Emphasis is placed on having a clear plan for analyzing data so that the information can be used effectively.Role of AI in Analytics and Measurement: The role AI plays in enhancing analytics and addressing the organizational data challenges are discussed.Managing Discomfort with Data: Addressing fears and discomfort associated with data, specifically the fear of being wrong, is a key topic.Combining Quantitative and Qualitative Analytics: The importance of integrating both types of analytics for a comprehensive understanding of user behavior is discussed.Effective Forecasting and Action Steps: Forecasting as a forward-looking tool and planning subsequent action steps based on predictive analytics are explored.Measurement Strategy and Growth: Mercer outlines the importance of a clear measurement strategy, which includes asking the right questions and learning from the data to drive business growth. And much, much more...

Chris Mercer, co-founder of measurement marketing, dives into the critical lessons of launching an online business and transitioning to measurement services. He discusses the importance of listening to the market, training teams for success, and the tough decisions around letting go of underperformers. Mercer also explores the ACT model for measurement, the power of understanding human psychology in marketing, and the necessity of clear goals and intentions to drive results. Discover how to measure, improve, and future-proof your digital marketing strategy. ►Follow OneIMS online: Facebook:  / oneims   LinkedIn:   / oneims   Instagram:   / oneims   Twitter: https://twitter.com/oneims?lang=en Know more about Chris Mercer LinkedIn:   / chrismerceronline  

Join Scott "Shalom" Klein on his weekly radio show, Get Down To Business with guests: Scott Cohen Mindy Vail Chris Mercer

“Be okay with where you are because too many people try to skip the foundations and they're picking out furniture for a house that they never, ever build, and they're too caught up in that.” In Season 8, Episode 01 of the Boss Uncaged Podcast, S.A. Grant sits down with the Co-Founder of MeasurementMarketing.io, Chris Mercer.

In episode 496 of Delivering #MarketingJoy, Chris Mercer talks about why "measurement marketing" is so important, how we measure a customer conversation, and how to use analytics to get more sales! This is a marketing masterclass! Watch now!

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters: (00:00) Introduction and Jimmy's Background(11:42) Early Days of The Normal Brand(15:51) Working with Family (22:09) Expansion Into Retail Stores(25:03) Benefits of Having Your Own Stores(32:25) Mistakes Made Along The Way(34:46) Culture and Core Values(39:34) Future Plans & Merchandising Strategy (42:28) Outro __Show Notes: Jimmy Sansone (LinkedIn): https://www.linkedin.com/in/jimmy-sansone-aa80b881/ The Normal Brand (Website): https://thenormalbrand.com/ The Normal Brand (Instagram):https://www.instagram.com/thenormalbrand/ Patrick Lencioni (LinkedIn): https://www.linkedin.com/in/patrick-lencioni-orghealth/ Working Genius: https://www.workinggenius.com/ Hudson Hawk: https://www.hudsonhawk.com/ Ryan Holiday: https://ryanholiday.net/ Supplement Superstore: https://supplementsuperstores.com/ 1st Phorm: https://1stphorm.com/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeremy Horowitz (https://www.linkedin.com/in/jeremyhorowitz1/) about the current state of eCommerce.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters: (00:00) Intro(01:58) The State of eCommerce(12:39) Constructing a Healthy P&L(22:48) Would We Buy This Business? (38:38) The Importance of Focusing on Core Customers(43:29) LVMH: The Ultimate Luxury Company(48:44) Outro__Links: Jeremy Horowitz: https://www.linkedin.com/in/jeremyhorowitz1/ Let's Buy A Biz!: https://www.letsbuyabiz.xyz/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Feel overwhelmed trying to analyse your website analytics? Wish you knew how to act on all those metrics? Chris Mercer, co-founder of Measurement Marketing, simplifies measurement with his proven framework.Learn a “stick figure simple” approach to dashboards that shows clear pictures - not vague data - so you instantly know what marketing tactics to adjust. Hear how one member 10X'd conversion by applying Mercer's methodology. Discover why he says teaching measurement refines your own skills and strategies.If you're weary of combing through crosstabs only to remain directionless, Mercer brings clarity. Let him reveal high-impact key performance indicators tailored to your goals. You'll gain “x-ray vision” to optimise journeys, scale what works and stop lead leaks for good.Publish your book with Piilot AI PIILOT combines advanced technology with human editorial teams to publish and promote your book.Build responsive quizzes. Generate higher quality, higher converting leadsAI Writer - Content writing made easier Generate Accurate, Relevant & Quality Content in 2 MinutesPeppertype - Virtual Content Assistant Generate better content copies in seconds with the power of Artificial Intelligence.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Hey everybody, my guest this week is Chris Mercer. Forty-two years ago, Chris Mercer left investment Bank Morgan Keegan and launched Mercer Capital. Mercer Capital provides Business Valuation and Financial Advisory Services to clients worldwide. To date, Chris says they have served over 15,000 companies. Today, Mercer Capital has 57 associates and four offices across the United States.With the documentaries and interviews, my team and I produce, I spend a lot of time with entrepreneurs and companies across the country. Businesses and entrepreneurs fascinate me—the risk, the hardship, the passion, the growth, perfecting one's craft, and so much more.What better person to have a conversation with than someone who has examined the inner workings of thousands of companies over the last four decades? But someone who has done much more than just advising, someone who's an entrepreneur in their own right and founded something that will pass on to the next generation.Please enjoy this episode with Chris Mercer!Links:https://mercercapital.com/https://www.linkedin.com/in/zchristophermercer/

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeff Cohen from Amazon (https://www.linkedin.com/in/jeffreycohen/) about amazon ads news and trends. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (07:54) Vertical Video for Sponsored Brand Video(15:43) Amazon's Facebook Integration (19:27) Prime Video Ads and Sponsored TV(31:33) Amazon Marketing Cloud (AMC) (39:22) AI's Role In Amazon Advertising (42:15) The Importance of Your Feedback(43:46) Outro __Links: Jeff Cohen: https://www.linkedin.com/in/jeffreycohen/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Brayn Porter (https://www.linkedin.com/in/jbryanporter/) about how to build a brand on Amazon. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction(04:11) Simple Modern's Founding Story(17:42) Demand Capture and Paid Ads(24:40) Building A Brand On Amazon(40:40) Transitioning To a 1P Seller on Amazon(46:23) Outro__Links: Kyle Fraughton: https://www.linkedin.com/in/jbryanporter/ Simple Modern: https://www.simplemodern.com/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks about the parallels between parenting and running a business. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (03:12) Lesson 1 - Where All Making It Up As We Go(06:58) Lesson 2 - You're Never Really Ready(09:19) Lesson 3 - Listen and Communicate Clearly In Multiple Ways(12:17) Lesson 4 - Admit When You're Wrong(14:39) Lesson 5 - You Might Want A Coach(19:39) Lesson 6 - Be All In(22:52) Outro __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Kyle Fraughton (https://www.linkedin.com/in/kylefraughton/) about ambassador programs and the power of UGC. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (02:40) Kyle's Background (03:53) Authentic - The Word of the Year(05:55) Is UGC Dead? (10:51) The Digital Age Version of Word of Mouth(13:32) Strategies To Facilitate Word of Mouth(15:26) What Does A Good Ambassador Program Do?(16:16) Influencer Program vs. Ambassador Program(26:08) How To Set Up An Ambassador Program(34:50) Ambassadors and Ads(38:41) More About Get Roster(43:06) Outro__Links: Kyle Fraughton: https://www.linkedin.com/in/kylefraughton/ Roster: https://www.getroster.com/__Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Sean Frank (http://twitter.com/SeanEcom/) about what it takes to win as a DTC brand in 2024. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (01:18) The Operators Podcast (06:30) Ridge's Background(09:38) What To Expect For DTC Brands In 2024(16:08) What Does It Take To Win In 2024(25:13) What Channels Is Sean Most Excited For In 2024(30:15) How To Grow Profitably (38:52) Expanding Your Product Line(43:44) Outro__Links: Sean Frank: http://twitter.com/SeanEcom/ Ridge: https://ridge.com/ The Operators Podcast: https://podcasts.apple.com/us/podcast/operators/id1684446059__Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Chris Mercer is the founder and CEO of Measurement Marketing, a firm that helps companies figuring out what marketing steps to measure, how to measure them, and how to use all that data once it's being measured. https://measurementmarketing.io #entrepreneurship #entrepreneur #psychology #business #startup #interview #podcast #welivetobuild Hosted on Acast. See acast.com/privacy for more information.

Are you considering putting on a virtual event? Are you looking for ways to build your audience, your credibility, and your business? In this episode of The Agents of Change, Rich Brooks engages Chris Mercer, a renowned expert in digital analytics and co-founder of MeasurementMarketing.io. Mercer returns for the third time to share his invaluable insights. This time, he delves into the intricate world of creating successful virtual summits, drawing from his extensive experience and the success of Measure Summit. Listeners can expect to unravel the secrets behind organizing impactful virtual events and learn how Mercer's strategies have led to astonishing attendee numbers and community engagement. https://www.theagentsofchange.com/520 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now: https://www.theagentsofchange.com/summit/register Apply to speak: https://www.theagentsofchange.com/cfs Learn more about sponsorships: https://www.theagentsofchange.com/summit/sponsors

Chris Mercer is the Co-Founder of Measurement Marketing and a sought after measurement marketing expert. Mercer and his team have been helping marketers, marketing teams, and agencies measure their marketing so they know what's working, what's not, and what's coming next.Mercer spends countless hours reading, practicing, adjusting, and innovating to improve his skill set. He has a knack for teaching and is known for his ability to simplify even the most complex ideas for his audience.In addition to co-hosting MeasureSummit (the largest event in the world dedicated to digital measurement), he can be found speaking at conferences and events, such as Traffic & Conversion, Social Media Marketing World, Content Jam, TravelCon, Digital Elite Camp, Baby Bathwater Institute, and others.On this episode, Mercer and I discuss Measurement Marketing Academy, how to keep up with the growing number of marketing channels, speed reading, and much more.Sign up for a free membership of Measurement Marketing's Measurement Toolbox where you can get a suite of premium tools created and curated by the Measurement Marketing team. Visit https://measurementmarketing.io/debutify for your free membership today.

1268 Today, we have a very special guest who's here to unravel the mysteries of marketing measurement and Google Analytics. He joins us from Austin, Texas, with a treasure trove of insights and expertise in the world of online marketing. In this episode, we'll dive into his journey from creating online courses to mastering Google Analytics and launching MeasurementMarketing.io, a platform that empowers individuals and businesses to harness the full potential of measurement for their online success. Let's welcome to the show Chris Mercer. Website: measurementmarketing.io Social Media: https://www.linkedin.com/in/chrismerceronline/ https://www.facebook.com/MeasurementMarketing/ https://twitter.com/measuretweets https://www.youtube.com/channel/UCNx2NLu6uo5LOgXh2qRAlhA/videos __________ Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessmarketingtips #businessgrowthtips #strategicthinking #businessmastery #successinbusiness #businesshacks #marketingstrategist #wealthcreators #businessstrategies #businesseducation #businesstools #businesspodcast #businessmodel #growthmarketing #businesshelp #businesssupport #salesfunnel #buildyourbusiness #podcastinglife #successgoals #wealthcreation #marketingcoach #smallbusinesstips #businessmarketing #marketingconsultant #entrepreneurtips #businessstrategy #growyourbusiness Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6164371927990272 --- Support this podcast: https://podcasters.spotify.com/pod/show/businessbrospod/support

Welcome to a special BONUS episode of the Take it Away podcast! This past week the world experienced a rarity decades in the making - the advent of a new single by The Beatles titled "Now and Then." Hardcore fans would of course be familiar with this track as the third John Lennon song attempted by Paul, George and Ringo in 1995 for the Anthology project - another demo in the spirit of "Free As A Bird" and "Real Love," which was left unfinished at the time and, as Paul put it, "languishing in a cupboard" for nearly 30 years. Thanks to Peter Jackson's MAL technology, John's demo has been cleaned and separated in spectacular fashion, and the song has at last seen the light of day, and more than that is now the #1 record in the UK charts at the time of this recording. Even MORE spectacular than that? Chris Mercer has not heard the track yet. So join Paul and Chris for a real-time reaction to this piece of Beatles history, experienced in the moment for the first time by Chris Mercer and discussed with the love and attention of the Take it Away podcast.Support this show http://supporter.acast.com/takeitaway. Hosted on Acast. See acast.com/privacy for more information.

Frustrated with tracking, monitoring and analyzing all of your marketing data without knowing which strategies are working? Today I am joined by Chris Mercer, founder of Measurement Marketing Academy, and he has some awesome solutions! We discuss how you (and your team) can learn to use accurate measurement marketing to get better visibility into your customer journey, instantly increase conversion rates, and unlock hidden revenue opportunities your business needs for predictable and repeatable growth. Goodbye data overwhelm, analysis paralysis, and random acts of marketing! Say Hello to smarter decision making around lead generation, customer acquisition, and less wasted time on strategies that aren't getting you results. The best part? You truly you do not have to be a numbers person to use these free tools and make sense out of them! You just have to use them in a slightly different way. And that's exactly what Chris will teach you! Tune in now to get the answers you need to make more money with predictable and repeatable growth - no complicated analytics required! ------------------------------ Connect with Chris at Measurement Marketing Academy: https://measurementmarketing.io   Connect with host Allie Bloyd: alliebloyd.com/book  

Chris "Mercer" Mercer is an esteemed measurement marketing expert and the co-founder of MeasurementMarketing.io. With an unwavering dedication to helping marketers, marketing teams, and agencies understand and leverage data, Mercer has become a trusted name in the industry. Mercer's approach to measurement marketing is comprehensive and actionable. He guides his audience through the crucial steps of identifying key metrics, implementing measurement tools like Google Tag Manager and Google Analytics, and creating insightful dashboards. With his extensive knowledge and ability to simplify complex concepts, Mercer has become a sought-after speaker at prestigious conferences and events, including Traffic & Conversion, Social Media Marketing World, Content Jam, and more. Learn more here: https://ishusingh.com/

Get ready to elevate your marketing game by mastering this often ignored aspect - MEASUREMENT! Chris Mercer, the founder of MeasurementMarketing.io, is joining us to show you how to set up a foolproof measurement funnel and use data to draft game-changing strategies for your nonprofit. If you've ever found yourself drowning in data without any actionable insights, we've got you covered. Mercer unveils the tricks to effective data interpretation and the art of avoiding the common pitfalls of aimless data collection. We also demonstrate how to make your data presentation organized so you can make the most of your resources. In our digital age, the right interpretation of data can make all the difference!We also nerd out about Google Analytics 4 (GA4) and Microsoft's GDPR-compliant tool, Clarity. Discover how GA4's automatic behaviors and custom events can inform your marketing strategy and why it's essential to get your GA4 set up correctly. It's time to power up your marketing with the right tools and mindset.Resources & LinksConnect with Mercer by visiting his website and checking out his free strategy course and several amazing tools. He also co-hosts the podcast Business Unfiltered.Go back and listen to Episode 77: Unlocking the Secrets of My Q1 and Q2 Social Media Traffic to Boost Your Digital Marketing Game.Mercer says we'd be crazy not to use this tool - check out Microsoft Clarity to see how people are using your site - it's free AND GDPR-compliant. He also recommends the Prof G Podcast, Perpetual Traffic, and Hidden Brain.When 25,000 like-minded nonprofit professionals gather, you know it's going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leaders in our sector!Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

The YESTERDAY & TODAY and TAKE IT AWAY podcasts are crossing over! In this special double-feature, double-interview episode, hosts Wayne Kaminski, Chris Mercer and Paul Kaminski join forces to discuss Paul McCartney historiography with special guest authors who have fresh releases on shelves now. Luca Perasi is certainly no stranger to the TAKE IT AWAY podcast -- Luca was interviewed by Chris and Ryan in 2019 to discuss his book PAUL McCARTNEY: RECORDING SESSIONS (1969-2013), which provided much of the framework for the original run of TAKE IT AWAY shows. Luca has returned to promote a brand-new book, PAUL McCARTNEY: MUSIC IS IDEAS, the first volume in a multi-part series which explores the stories behind Macca's massive catalog of solo songs from 1970-1989. Next up, returning YESTERDAY & TODAY guest Paul Salley -- author of LITTLE WING: THE JIMMY McCULLOCH STORY -- is back for the first time in 3 years to discuss the release of his definitive biography of Wings' exceptional young-gun lead guitarist. All this, plus a special announcement about the future of the TAKE IT AWAY podcast in this all-new crossover episode. We hope you will enjoy the show!Support this show http://supporter.acast.com/takeitaway. Hosted on Acast. See acast.com/privacy for more information.

The YESTERDAY & TODAY and TAKE IT AWAY podcasts are crossing over! In this special double-feature, double-interview episode, hosts Wayne Kaminski, Chris Mercer and Paul Kaminski join forces to discuss Paul McCartney historiography with special guest authors who have fresh releases on shelves now. Luca Perasi is certainly no stranger to the TAKE IT AWAY podcast -- Luca was interviewed by Chris and Ryan in 2019 to discuss his book PAUL McCARTNEY: RECORDING SESSIONS (1969-2013), which provided much of the framework for the original run of TAKE IT AWAY shows. Luca has returned to promote a brand-new book, PAUL McCARTNEY: MUSIC IS IDEAS, the first volume in a multi-part series which explores the stories behind Macca's massive catalog of solo songs from 1970-1989. Next up, returning YESTERDAY & TODAY guest Paul Salley -- author of LITTLE WING: THE JIMMY McCULLOCH STORY -- is back for the first time in 3 years to discuss the release of his definitive biography of Wings' exceptional young-gun lead guitarist. All this, plus a special announcement about the future of the TAKE IT AWAY podcast in this all-new crossover episode. We hope you will enjoy the show! Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Six Figure Pivot we try out our new format with Mr. Chris "Mercer" Mercer. We focus on how you can improve your marketing as a coach or consultant by measuring your marketing and optimization. Mercer is the CEO of measurementMarketing.io, and he helps clients learn how to effectively understand, measure, and grow their marketing efforts.Discover the importance of measuring your marketing to identify what strategies are working and what needs improvement. Chris shares his expertise on the actionable steps you can take to track key metrics and optimize your marketing strategies for maximum success.Explore a range of tools and strategies available for measuring marketing performance, including analytics platforms, tracking pixels, and more. Chris provides valuable insights into how these tools can help you increase your profits and minimize losses.Whether you're a beginner or an experienced marketer, this episode offers practical advice and guidance specifically tailored for coaches and consultants. Don't miss out on this opportunity to gain valuable knowledge and take your business to the next level.Tune in to "The Six Figure Pivot" and let us help you unlock the secrets to reaching six-figure profits in less time.Check out the website and start tracking your marketing and ad spend. Also Connect with Mercer on Linkedin Check out the new website SixfigurePivot.com and make sure to sign up for my newsletter for the best advice from 6,7 and 8-figure CEOs

If you are having a hard time figuring out what's working and what's not in your marketing? If so, Chris Mercer, Co-Founder & CEO of Measurement Marketing.IO discusses the world of analytics in this interview. Please ask yourself the following questions: Feel overwhelmed with your current reports (every set of numbers are like algebra equations)? Can't see (or explain) how your marketing is actually moving the needle? Don't want to spend more money on another analytics tool (or courses that go out of date)? Are unable to make sense of what your current data is telling you? Feel like you're setting money “on fire” because you don't know your metrics and conversions? Measurement is how you know what's working, what's not, and what's next with your marketing. A properly planned Measurement Marketing system is EXACTLY how you make that happen. To learn more, visit their website https://www.MeasurementMarketing.IO Please take advantage of the free strategy offered to our listeners www.MeasurementMarketing.IO/Perky Thank you for listening to another episode of the Perky Collar Radio Show. Warmest Regards, David M. Frankel Perky Collar Inventor, Perky, LLC Founder, Perky Collar Radio Show Host, Commercial Real Estate Broker & Business Broker www.PerkyLLC.com, www.BBOTC.net Feel free to join my Entrepreneur Group on Facebook www.Facebook.com/Groups/CharlotteEntrepreneurThinkTank Feel free to learn more about The Fenx and join fellow successful Entrepreneurs https://entrepreneurs-maclackey.thrivecart.com/the-fenx-monthly/?ref=cettsupport Feel free to connect with me on Linkedin www.Linkedin.com/in/DavidMFrankel Ready to write a book and share your story with the world? Let me help you get it done every step of the way. Go to https://perky.bookpublishingagency.com/ --- Support this podcast: https://podcasters.spotify.com/pod/show/perkycollaradioshow/support

In this episode of Perpetual Traffic, Chris Mercer from Measurement Marketing joins Ralph and Kasim to discuss the significance of measurement in digital marketing. The hosts stress the importance of setting up reports that provide insights into what's working and what's not, and they discuss Google Analytics 4's Story Lytic Framework, which allows marketers to define engagement and tell a story through data. They also emphasize the need to understand the platform and use custom parameters to enhance Google's opinion of traffic sources, and they suggest that capturing specific events can improve marketing strategies.In This Episode, You'll Learn:00:00 - Welcome Chris Mercer to Perpetual Traffic00:02:12 Lack of interest in technical tasks and the importance of measurement00:06:49 Emphasis on the importance of measurement and overemphasizing it00:10:47 GA4 and its impressive total of unlimited features00:20:17 Frustrations of using analytics reports and understanding general trends and patterns00:27:16 The importance of a proper measurement strategy for Universal Analytics00:30:33 Using Google Analytics 4's Story Lytic Framework to define engagement and tell a story through data00:39:47 Challenges with efficacy of top-of-funnel campaigns in Google Analytics 400:46:20 The importance of rebuilding in Google Analytics 4 instead of migrating data from Universal Analytics00:50:14 Using a measurement strategy to control marketing tools and tell a story00:53:45 Free resources available to improve measurement strategy and connect with expertsTools Mentioned:Google SupportMeasurement MarketingGoogle BardPT Episode 384Microsoft ClarityLINKS AND RESOURCES:Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Want to better understand your podcast metrics? In this episode of Cash In On Camera, we will be joined by Chris Mercer, co-founder of MeasurementMarketing.io and an expert in measurement marketing. Chris will share his insights and expertise on measuring the success of podcasts. He will reveal the secrets to unlocking the most important metrics that matter. We will also delve into the topic of measuring the ROI of your podcast and strategies for leveraging your podcast for business growth. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/oUtX6ClznxY --- Send in a voice message: https://podcasters.spotify.com/pod/show/sherylplouffe/message

#665 The best part about online marketing is that it is fast. Most of the time, you'll either see results right away or not at all. But if your offer isn't working, how do you adjust it for optimal outcomes? With the right data and measurements, the answer is simple! In today's episode, I'm joined by Chris Mercer of MeasurementMarketing.io. Chris helps businesses figure out what's working and what isn't and stops them from committing "random acts of marketing" that never deliver. But what are the measurements to pay attention to and the easiest ways to automate your analytics? Chris shares his step-by-step framework with us in this game-changing conversation. Don't miss out because you'll have everything you need to completely transform your marketing at the end of today's session! Join us, and make sure to access the show notes and an incredible toolbox Chis has prepared for SPI listeners at SmartPassiveIncome.com/session665.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

ESOPs can be a great way to save money on your taxes and secure your retirement, but they can also be confusing. In this podcast, Chris Mercer explains what ESOPs are and how they work, so you can decide if an ESOP makes sense for you and your transition strategy.

Chris Mercer - aka “Mercer,” is the man when it comes to measurement and analytics. He's the guy the pros like Justin Brooke, Mike Rhodes, and OMG turn to when we need help. If you haven't heard (and I'd be shocked if you haven't), Google Analytics 4 or GA4 is coming, and Universal Analytics (the current version) will go away in July of 2023.  GA4 isn't just an upgrade. It's an entirely different animal. It has to be! Given how technology, user preferences, and policies around privacy have changed over recent years - Google is forced to abandon UA and build something completely new.  In this episode, we talk about what's new, what's different, what we're excited about, and what you can do to prepare.Here's a glimpse of what we cover: A simple way to understand events and how Google measures them in GA4.  Data storage and how to hold onto your data - If nothing is done, your data will be gone in 2-14 months.  What's going away vs. what's here to stay?  How to use GA4 to make better decisions.

Are you ready to shift from Universal Analytics to Google Analytics 4 (GA4)? Wondering how to prepare and what to expect when the change comes? To discover exactly how Google Analytics is changing, what GA4 is, how to prepare, and how to set proper expectations with your boss or clients for the future of their data, I interview Chris Mercer.Guest: Chris Mercer | Show Notes: socialmediaexaminer.com/508Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Imagine if someone just handed you a list of every single tool you need to effectively measure the performance of your marketing.  On today's episode, co-hosts Ralph Burns and Kasim Aslam sit down once again with Chris Mercer, founder of http://measurementmarketing.io/ (MeasurementMarketing.io). This time he's got a whole tech stack he's going to share with us from start to finish, the whole kit and caboodle. Seriously, he's giving away the farm here. It's easy to over-complicate things, Mercer says. The skill is to make things simple. How do we keep it simple? Every measurement system has to do 3 things: 1.) Collect information to get answers to questions. 2.) Store that information to access later. And 3.) Build reports on that data. If you don't know how to measure, all the tools in the world won't help you. “Measurement is how we listen,” he says. “Marketing is how we respond.” Listen in as he walks us through the powerful skill of measurement—simple step by simple step. IN THIS EPISODE YOU'LL LEARN: How to figure out the true traffic sources of your ROAS (when everybody's claiming it) 3 free (and powerful) Google tools (and how/when to use them) Why customer journeys aren't one-size-fits-all (and how to choose the right one) How learning measurement can keep you out of jail (literally) LINKS AND RESOURCES MENTIONED IN THIS EPISODE: http://measurementmarketing.io/perpetual (FREE Measurement Toolbox) from MeasurementMarketing.io http://measurementmarketing.io/youtube (Free Measurement Training on YouTube) https://measurementmarketing.io/ (MeasurementMarketing.io) https://analytics.google.com/analytics/web/provision/#/provision (Google Analytics) https://tagmanager.google.com/#/home (Google Tag Manager) https://marketingplatform.google.com/about/data-studio/?utm_source=google&utm_medium=cpc&utm_campaign=japac-AU-all-en-dr-bkws-all-all-trial-b-dr-1009882&utm_content=text-ad-none-none-DEV_c-CRE_505019811580-ADGP_Hybrid+%7C+BKWS+-+PHR+%7C+Txt+~+Data+Analytics+~+Google+Data+Studio_Data+Studio-KWID_43700065771651843-aud-1596662390334:kwd-191996340734&userloc_9052825-network_g&utm_term=KW_google%20data%20studio&gclid=Cj0KCQjw3v6SBhCsARIsACyrRAnOndyZwp5quSBjlJJvJsRI0NLKlyhqm12zA3MoVh4r7-bWWsbfCEgaAphNEALw_wcB&gclsrc=aw.ds (Google Data Studio) https://perpetualtraffic.com/podcast/episode-376-metas-solutions-architect-shares-how-to-improve-your-campaigns/ (Ep. 376 (all about CAPI Gateway)) https://www.amazon.com/Antifragile-Things-That-Disorder-Incerto/dp/0812979680/ref=sr_1_1?keywords=antifragile+by+nassim+taleb&qid=1650474959&s=books&sprefix=antifragile%2Cstripbooks%2C90&sr=1-1 (Antifragile) (book by Nassim Nicholas Taleb) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic?...

The only thing worse than not knowing how you failed is not knowing how you succeeded.  On today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with Chris Mercer, founder of http://measurementmarketing.io/ (MeasurementMarketing.io), to talk about getting leads and sales for your business through measurement. Kasim calls Mercer “one of the only non-posers in the attribution/measurement game online, the most important voice in digital marketing right now, and the smartest guy in the space.” The scary thing for marketers, Mercer says, is that every day it's getting harder to measure. Tech is changing, laws are making it harder, and users don't want to be measured. But there are still plenty of ways to get around all of that, and MeasurementMarketing.io can help you do it. Listen in for some helpful tips on figuring out how you got your results, so you know what action to take next. IN THIS EPISODE YOU'LL LEARN: What you need to know about modeling attribution on Facebook and Google How to work with measurement in a company culture  How to take clients from awareness to engagement to completion to measurement Where to get free measurement training  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: http://measurementmarketing.io/perpetual (FREE Measurement Toolbox) from MeasurementMarketing.io http://measurementmarketing.io/youtube (Free Measurement Training on YouTube) https://measurementmarketing.io/ (MeasurementMarketing.io) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)