Perth Small Business Show

We are so pumped to be airing the Season 1 Finale of the Perth Small Business Show. A massive 24 Episodes have taught us so much and this one is no exception. The Queen of Social Media tells us how COVID-19 has impacted her own business as well as the businesses of her Social Club Members. As always, Brooke provides practical tips that you can action today in order to take control of your business. As we take a break to recharge the batteries we urge you to keep up the communication. Keep telling us about your small business challenges and successes. It has been your stories that inspire us to deliver this weekly content. We are only a DM away. We got this.

In this raw episode we discuss how COVID-19 has impacted our lives. As two Dad's, employees and small business owners, we discuss the impacts this is having on our families, our businesses, our work place and the wider community. It is important for us to share how we are feeling about everything right now. We hope that this episode opens a dialogue with many of our listeners. We are here for you. Only a DM, text or phone call away. We got this. Together.

In this epic second part of our interview with Matthew Landers, he dives into Managing Customer Expectations as well as walking the line of making sure that client requests are in line with his brand. Matthew is conscious of the customer journey and puts just as much effort into the after care of a customer as he does their floral arrangement. He explains that "Showing Face" is an important message that is sent to the customer during their reveal and he uses their reaction to receive feedback and can then take instant action to make sure his product blows them away. His Instagram strategy is on point so tune in to find out how he has utilised his socials to engage his audience and turn them into ongoing customers. Also make sure you SHARE the love and give us a review on Apple Podcast. It only takes 30 seconds and greatly increase the likelihood that someone else will hear Matthew's GOLD. If you haven’t joined the Perth Small Business Show Facebook Group, do it now to get access to even more small business hot tips: https://www.facebook.com/groups/1452326538253232/

We are very excited about today’s guest, a man who needs no introduction, international super star Florist and Instagram Legend, Matthew Landers. Now, if you have been living under a rock and don’t know who Matthew is, let me a give you a little run down. Matthew is one of Australia’s most well recognised Florists, featuring in Floral competitions around the world, including the world famous Chelsea Flower Show, where he has been awarded a Bronze, Silver and Silver-Gilt medal in the three years he has been invited. In this hilarious interview Matthew talks all things brand, staff appreciation, social media and building accountability. If you haven’t joined the Perth Small Business Show Facebook Group, do it now to get access to even more small business hot tips: https://www.facebook.com/groups/1452326538253232/

There was so much value in this interview we had to cut it in two! In PART 2 with Deb Whincop, we dive into her Online Directory, "The Hood" and go deep, discussing which attributes make for a genuine relationship in the building world. Deb explains how she fits podcasting, newsletters and being he ultimate Mum into her already jam packed schedule. We talk Pizza Hut buildings, faces for Radio and everything in between. This small business owner is seriously on fire! Also make sure you SHARE the love and give us a review on Apple Podcast. It only takes 30 seconds and greatly increase the likelihood that someone else will hear Deb's GOLD. If you haven’t joined the Perth Small Business Show Facebook Group, do it now to get access to even more small business hot tips: https://www.facebook.com/groups/1452326538253232/

There's so much value in this Episode we needed to split it in two. Deb Whincop from Spreading Roomers goes right back in time to when she was a full-time employee working the 9 to 5. When she found a gap in the market, she dived head first, launching her first event two months after her son was born! Deb shares the reason why the name Spreading Roomers stuck (Todd Sampson we're looking at you) and explains why it is important you know your worth in the design industry. What started as an altruistic attempt to show a vendor how she should take her business to the next level has evolved into an incredibly well known directory. Deb's energy is infectious. You will be wanting Part 2 for sure! Also make sure you SHARE the love and give us a review on Apple Podcast. It only takes 30 seconds and greatly increase the likelihood that someone else will hear Deb's GOLD. If you haven’t joined the Perth Small Business Show Facebook Group, do it now to get access to even more small business hot tips: https://www.facebook.com/groups/1452326538253232/

Guys, we have cracked episode number 20! So bloody excited. Such an awesome episode to share with you! Have you been spending $380 a month on Seek and walking away with no suitable applicants? This poddy will blow your mind and redefine the HR side of your business! Linda Heise, from Trained Physio and Fitness shares her journey, from squeezing every second out of her day as an employee while running the ultimate side hustle, to finding, renovating and opening her very own Physio and purpose built training facility. Linda and her Husband Cameron took the leap of faith into small business ownership after Cam outgrew being an employee. With Linda backing him all the way, Cam started off small, renting a small room in a gym, while building up his client base. As the business evolved and Linda quite her full time job, Trained Physio and Fitness flourished. With an ever growing business comes and ever growing team. Linda shares with us her unique, but we feel soon to become normalised, strategy of finding her staff on Instagram. Also make sure you SHARE the love and give us a review on Apple Podcast. It only takes 30 seconds and greatly increase the likelihood that someone else will hear Linda's GOLD. If you haven’t joined the Perth Small Business Show Facebook Group, do it now to get access to even more small business hot tips: https://www.facebook.com/groups/1452326538253232/

Katie and Andy Mant are the husband and wife team behind the Advanced Light Filtering Eyewear brand Blublox. The turned an initial investment of $1500 into a global business turning over 3 million dollars in just 2 and a half years. EVERY SMALL BUSINESS OWNERS NEEDS TO LISTEN TO THIS ONE... especially if you are in the online retail industry. Katie and Andy discuss all the phases of their journey, from Research and Development, to their unique marketing strategy of educating their audience through podcasts and finding key influences in their industry to promote their products. They walk us through exactly how they got their brand promoted on these platforms, how to build relationships with Affiliates and their decision making process around promoting these Affiliates to Brand Ambassadors. They describe the importance of outsourcing, emphasising the role of their Podcast Spend Agent (we didn't even know what that was) as well as the key to maintaining a productive and supportive husband and wife business partnership. Seriously guys... this one is EPIC!!!! Also make sure you SHARE the love and give us a review on Apple Podcast. It only takes 30 seconds and greatly increase the likelihood that someone else will hear Katie and Andy's GOLD. If you haven’t joined the Perth Small Business Show Facebook Group, do it now to get access to even more small business hot tips: https://www.facebook.com/groups/1452326538253232/

Kait Eterovic is one half of the creative team behind the Hummus Club, a pumping Perth restaurant putting Middle Eastern food on the map. Her and her Business Partner Ziad built this restaurant from the ground up... literally. They started as a market stall, while working 9 to 5 jobs as a Pharmacist and Engineer, before upgrading to a Pop Up Stall in Trinity Arcade when Kait dived full time into the business. Her insight into the hospitality industry, building a team which she calls her family and communicating her vision to her customers as well as her team is truly inspiring. Her ability to tell the Hummus Club story through the socials is next level as she understand a restaurant isn't just about the food, it's about the community. Also make sure you SHARE the love and give us a review on Apple Podcast. It only takes 30 seconds and greatly increase the likelihood that someone else will hear Kait''s GOLD. If you haven’t joined the Perth Small Business Show Facebook Group, do it now to get access to even more small business hot tips: https://www.facebook.com/groups/1452326538253232/

Alex Waters has a ridiculous drive. In his mid-20's he became the owner of Realmark Karratha, Realmark Commercial Pilbra and Workspaceco. He had an insatiable yearning for success, but soon realised that he bit off more than he could chew. After seeking support and re-evaluating his goals, he altered the way he approaches his businesses. He shares his journey with such a refreshing level of honesty, as small biz owners you will feel like your in the room with us. He has worked hard to find the right people for the right positions within his companies, so he can focus on being the creative force behind his businesses. His journey started with a desire for success which then realigned to become a pathway to happiness. Also make sure you SHARE the love and give us a review on Apple Podcast. It only takes 30 seconds and greatly increase the likelihood that someone else will hear Alex's GOLD. If you haven’t joined the Perth Small Business Show Facebook Group, do it now to get access to even more small business hot tips: https://www.facebook.com/groups/1452326538253232/

Elisa and Daniel Rangitoheriri are our very first Husband and Wife team as well as our first tradie business to come on the show! They are the force behind Rangi Plumbing and more recently, Perth Outdoor Showers. Elisa and Dan discuss how they built a successful Plumbing business throughout the high's and low's of WA's building Industry and how they then went from providing a service to manufacturing a high end product. They have experienced vast differences between their two businesses; in their marketing strategies, the touchpoints along their customer journeys, how they close a sale and in particular, their ideal customer. But the one thing that has stayed the same is how they work as a team. They have clearly defined roles, play to each others strengths and communicate every business decision. In an age where we have access to our emails and social accounts every second of the day, they make it a priority to "switch off" the business talk in order to enjoy some much needed family time. For all those small biz owners with families or in the trade industry, boy will you be able to relate to this episode! Also make sure you SHARE the love and give us a review on Apple Podcast. It only takes 30 seconds and greatly increase the likelihood that someone else will hear Elisa and Dan's GOLD. If you haven’t joined the Perth Small Business Show Facebook Group, do it now to get access to even more small business hot tips: https://www.facebook.com/groups/1452326538253232/

Taryn Watson from Fitright Physio has been learning on the go since day one. She has developed a flexible business model that pays her Physio's a commission based on the number of clients utilising their services. This model drives her staff to deliver high quality service and reduces Taryn's fixed overheads as this is embedded into the commission payment. But as her business has grown, so too has uncertainty around her financial situation. She often found herself second guessing her ability to stay afloat as baby number two was on its way. This prompted her to employ the services of a Business Coach that unfortunately did NOT deliver the goods. Taryn opens up about how this caused anxiety, financial loss and uncertainty in the lead up to her daughter being born. But, as is often the case, this adversity has driven Taryn to making key changes in her online booking system and HR management that have refined her business even further. This is a must listen for ALL Small Biz Owners! Also make sure you SHARE the love and give us a review on Apple Podcast. It only takes 30 seconds and greatly increase the likelihood that someone else will hear Taryn's GOLD. If you haven’t joined the Perth Small Business Show Facebook Group, do it now to get access to even more small business hot tips: https://www.facebook.com/groups/1452326538253232/

According to Lanna Hill from Media Stable, traditional media is still more trusted by Australians than social media. The barrier to entry is high for Television, Radio and Print media, giving authority to the experts that share their insights. Tune-in to find out how you can leverage traditional media to build a profile that paints you as the expert. Lanna explains how to build the foundation required for your business to grow and achieve your entrepreneurial goals. From business plans to personal brand, Lanna covers it all as she shares her small business journey as well as her knowledge from being a Talent Acquisition Manager for Media Stable. Also make sure you SHARE the love and give us a review on Apple Podcast. It only takes 30 seconds and greatly increase the likelihood that someone else will hear Lanna's GOLD. If you haven’t joined the Perth Small Business Show Facebook Group, do it now to get access to even more small business hot tips: https://www.facebook.com/groups/1452326538253232/

As a 22 Year old, Jess Williamson built a fashion empire from scratch, independently sourcing Chinese manufacturers, growing a massive following on social media and being invited to New York Fashion Week only a week after launch! She ATTACKS life with a "can do" attitude... literally, she simply acts and gets stuff done! In addition to her wildly successful fashion label, Ete Swimwear, Jess created Australia's first Travel Agency, "Somewear Elsewhere" and is now a Business Coach and Mentor. She has become an expert in leveraging Influencers to build your following on Instagram and details this in her new online course. To get more info check out her website: https://www.jessicawilliamson.com.au/ Also make sure you SHARE the love and give us a review on Apple Podcast. It only takes 30 seconds and greatly increase the likelihood that someone else will hear Jess' GOLD. If you haven’t joined the Perth Small Business Show Facebook Group, do it now to get access to even more small business hot tips: https://www.facebook.com/groups/1452326538253232/

HOLY HASHTAGS! What an absolute ripper of an episode! YOU MUST LISTEN TO THIS PODCAST IF YOU ARE EITHER OF THE FOLLOWING: 1. A small business owner. 2. Want to take control of social media marketing. 3. Want to engage your audience. 4. A living, breathing human on this planet! Brooke Vulinovich does NOT hold back when discussing what you can do TODAY to enhance your social media profiles. Get out the pen and paper or be prepared to take notes on your phone. This one is EPIC! Also make sure you SHARE the love and give us a review on Apple Podcast. It only takes 30 seconds and greatly increase the likelihood that someone else will hear Brooke's GOLD. If you haven’t joined the Perth Small Business Show Facebook Group, do it now to get access to even more small business hot tips: https://www.facebook.com/groups/1452326538253232/

As Seth Godin puts it, "Low price is the hiding place for the average creator". In Episode 11, we discuss why many small businesses find it hard to price their product or service in the beginning. What fills them with even more fear is experimenting with pricing. We discuss this from Roper Tutoring Co's perspective, being a membership based service business in the education industry and from the financial services perspective. If your in this position you might be wondering how you can get the information needed to make a decision, or how long to experiment for? We also discuss what type of customer you deserve and how to recognise what your worth! Please support the Perth Small Business Show by choosing three of your friends or family to share this podcast with them through text message or messenger. Also hit the subscribe button to show your support and get alerted when our next episode drops. If you haven’t joined the Perth Small Business Show Facebook Group, do it now to get access to even more small business hot tips: https://www.facebook.com/groups/1452326538253232/ Make sure you also follow us on Instagram!

First episode back for 2020 and boy are we feeling recharged. In Episode 10 (yes that's right we made it double digits guys, whoop whoop) we discuss the importance of the Customer Journey. In today's marketing age it's important that you "Find your truth and share it!" Thinking of meaningful ways to share your "WHY" with your customers is the most effective way of building trust and converting them into regulars. As small business owners, we sometimes find it hard to look at our business from our customers point of view. So start by reflecting on the touchpoints you experience as a customer of other businesses. What works for you, what has made a significant impact, what aspects of customer service do you appreciate? We discuss our own experiences as customers, analysing what works and what could be done better. We also finish today's with a bit of homework for you (that's right, we are going to make you accountable). We want you to identify the touchpoints within your business and figure out how they can be improved. Let 2020 mark a fresh decade and a fresh take on your customer experience! Please support the Perth Small Business Show by choosing three of your friends or family to share this podcast with them through text message or messenger. Also hit the subscribe button to show your support and get alerted when our next episode drops. If you haven’t joined the Perth Small Business Show Facebook Group, do it now to get access to even more small business hot tips: https://www.facebook.com/groups/1452326538253232/ Make sure you also follow us on Instagram!

If you have a sweet tooth, boy do we have an episode for you! Today’s guest is Erica Urquiaga. Erica is the force behind Baked by Erica, a home based cookie business that is delivering cookies all over Perth as well as "social good" to people in the Philippines. Today we discuss how Erica has built a thriving business by focusing on her why and talk about the lessons that she has learnt along the way. Erica reflects on the importance of networking, how she paid a business coach in cookies and what it takes to deliver a single order of over 8,000 cookies. Erica details how you can go about starting your own food business from home and discusses the importance of doing your financial research first. To get in touch with Erica, check out here website below: https://www.bakedbyerica.com.au/ Please support the Perth Small Business Show by choosing three of your friends or family to share this podcast with them through text message or messenger. Also hit the subscribe button to show your support and get alerted when our next episode drops. If you haven’t joined the Perth Small Business Show Facebook Group, do it now to get access to even more small business hot tips: https://www.facebook.com/groups/1452326538253232/

This episode goes out to all of the sleep deprived parents! Rob, has been in that boat before and Reidy currently is, with his second only 10 weeks old. Jenna Gore is the founder and director of Sleep Science Guru, a premier and multi-award winning sleep consulting practice. She has a background in Clinical Psychology and has witnessed how sleep deprivation can literally steal the joy from parenthood. She has used evidence based research to develop a repertoire of strategies designed to get your baby as well as yourself sleeping on the regular. Jenna believes that every little one is unique and designs individual programs based on their temperament, family situation and your parenting style. Jenna is an expert in her field. She has built trust within her audience by adding as much value as possible. She understand's the WHY of her business and communicates that to her Audience in every social media post, at every seminar and in every conversation. Her customers have turned into her biggest advocates, promoting her business organically, generating the ultimate brand awareness. She has massive plan for the future, currently researching and developing an App that will help sleep deprived parents all over the world. To get in touch with Jenna, check out here website below:https://www.sleepscienceguru.com/ Please support the Perth Small Business Show by choosing three of your friends or family to share this podcast with them through text message or messenger. Also hit the subscribe button to show your support and get alerted when our next episode drops. If you haven’t joined the Perth Small Business Show Facebook Group, do it now to get access to even more small business hot tips: https://www.facebook.com/groups/1452326538253232/

Welcome to a very special Episode 7 of the Perth Small Business Show. Today we are going to share a keynote speech that Co-host Rob Roper presented at the 2019 Edith Cowan University Young Alumni Network River Cruise. We were blown away by the response to the presentation as well as the questions that followed. The room was full of budding entrepreneurs from all stages of life, dreaming of taking the leap into small business ownership as well as people looking at jumping ship and completely changing their industries. Rob outlines the fundamental strategies he has used to develop a successful career, build a thriving business and find the courage to start a podcast. If you’re a business, network or group that would like us to come out and speak to your members at any of your upcoming events, please hit us up by email on hello@perthsmallbusinessshow.com or on the socials through Facebook or Instagram. Please support the Perth Small Business Show by choosing three of your friends or family to share this podcast with them through text message or messenger. Also hit the subscribe button to show your support and get alerted when our next episode drops. If you haven’t joined the Perth Small Business Show Facebook Group, do it now to get access to even more small business hot tips: https://www.facebook.com/groups/1452326538253232/ Turn up the volume slightly, close your eyes and pretend you are on the boat with us. You can hear the engine, the water and even a few sneaky seagulls in the background.

Today we speak to Dr Kyla Smith, the proud creator and owner of Meal Time Building Blocks, Baby Mealtimes and Toddler Meal Times. She’s a lover of vegetables and a big fan of sharing food with those you love. Dr Kyla is a Paediatric Dietitian that has been specialising in fussy eating for over decade. Hearing how Kyla came to the realisation that people were more invested in her personal brand than her small business brand is definitely food for thought. When your audience mainly engages with you over social media, it’s important to realise that your personal brand is just another name for your reputation. If you have or are thinking about starting a business, considering asking yourself the question, “What are you doing to build your reputation and become an expert in your industry?” The other thing I found refreshing about today’s episode is that Kyla was able to admit where she needed support and has taken steps to improve these areas for the future. She is a great example of an inspirational small business owners in Perth and I can’t wait to share the origin stories of our upcoming guests. To get in touch with Dr Kyla, check out here website below: https://babymealtimes.com.au/ Please support the Perth Small Business Show by choosing three of your friends or family to share this podcast with them through text message or messenger. Also hit the subscribe button to show your support and get alerted when our next episode drops. If you haven’t joined the Perth Small Business Show Facebook Group, do it now to get access to even more small business hot tips: https://www.facebook.com/groups/1452326538253232/

Talk about an absolutely flat out guest!Tracey Franco is one of Perth’s leading businesswomen, spending the last 20 years in the finance industry. Half of that time has been spent building the incredibly successful, FinanceCorp, which has an impressive portfolio of almost $400 million dollars’ worth of deals sealed. Earlier this year Tracey started NRG, a network referral group that is quickly becoming a networking powerhouse in Perth.Tracey explains that one of the key attributes to her companies success despite the Banking Royal Commission and falling house prices is perseverance. The team at Financecorp put their "heads down and bums up" to weather a potentially devastating outcome for the finance industry. The desire to generate her team more leads is what fuelled the creation of NRG. The Networking Referral Group has exploded in Perth, offering 36 groups with over 200 members. Tracey reflects on her journey and details which software she uses to manage client information as well as move potential customers down her sales funnel. Please support the Perth Small Business Show by choosing three of your friends or family to share this podcast with them through text message or messenger. Also hit the subscribe button to show your support and get alerted when our next episode drops.If you haven’t joined the Perth Small Business Show Facebook Group, do it now to get access to even more small business hot tips:https://www.facebook.com/groups/1452326538253232/

Strap in for an earth shattering episode of the Perth Small Business Show. Today we speak to Richard Alexander, one half of the lean and mean team behind International Earthmoving Equipment Solutions. IEES is a Bellvue based business that is finding mining equipment solutions for companies all over the world. We talk about what it’s like to build a business in the wake of a massive mining downturn and what strategies can be used to cultivate international business partnerships. Richard explains how two mates from the Perth Hills have built a booming business when, in the beginning, no banks were willing to play ball, sustainable growth was uncertain and success meant having to compete on a global scale. The origin story of IEES is a reminder that a small team can achieve incredible goals. Richard's ability to build lasting relationships in the international mining industry has been a key factor to his success. Despite language barriers, cultural differences and fluctuating expectations, Richard continues to plant, grow and harvest these relationships on a daily basis, understanding that the "mining around the world is a huge industry, but a small community". Please support the Perth Small Business Show by choosing three of your friends or family to share this podcast with them through text message or messenger. Also hit the subscribe button to show your support and get alerted when our next episode drops.If you haven’t joined the Perth Small Business Show Facebook Group, do it now to get access to even more small business hot tips:https://www.facebook.com/groups/1452326538253232/

Chevon Semmens is the creator and owner of Little Land, Perth’s newest play space that offers a scaled down version of the real world that inspires children to learn through role-play. What we love about Little Land’s origin story is how much time and effort Chevon put into preparing for her launch. She created a focus group of industry professionals, collaborated with local government agencies, collected data from the City of Stirling, engaged high quality reputable brand and website developers and hit the socials hard for 9 whole months before first day of operation. Chevon put herself out there and, day by day, post by post, she moulded her vision into a reality. She collects feedback from customers, her staff and her original focus group in order to make visible change. She balances being a Mum of two young boys with building a business that is inspiring children to learn through role-play all over Perth. Listen and learn guys! You're going to need a pen and paper at the ready.

You're listening to the Perth Small Business Show, the podcast that breaks down how small business owners are innovating, collaborating and building their empires all over Perth. Welcome to the second episode of the Perth Small Business Show. Today we have our very first guest on the show, Owner and Director of Provincial Real Estate, Ben Ciocca. Ben has built Provincial Real Estate from scratch, starting out 10 years ago to become a Real Estate force in the Perth Hills. In this episode we find out how Ben has built his company, the challenges along the way and what the future looks like for Ben and his team. Put your headphones in and start taking notes. "Work-life Balancing Act" is a must for anyone wanting to build a sustainable business!Make sure to join in on the discussions by searching for the "Perth Small Business Show Group" on Facebook or clicking the link below:https://www.facebook.com/groups/1452326538253232/

Welcome to the very first episode of Perth Small Business Show! We're thrilled to get this podcast up and running as we know there are countless small business journeys that need to be shared. We're going to be speaking to small business owners from a range of industries, who are at different stages in their development, in order to find out what factors have unlocked the door to their success.We want you guys to be inspired, informed and encouraged by our guests to achieve in your own small businesses. By answering your questions and sharing your insights, we want to build a small business community in Perth that supports each other to grow.To do this we need your support in two ways:Firstly, if you're a small business owner who wants to share your own journey, or if you want to hear about how a particular small business continues to kick goals, send us an email to: hello@perthsmallbusinessshow.comSecondly, show your support, be apart of it from the start and hit the subscribe button to join our Perth based small business community.To get involved in our discussions, join the Perth Small Business Show Facebook Group today:https://www.facebook.com/groups/1452326538253232/This group is a community of small business owners looking to collaborate, share ideas and solve problems. Please post as much as you like with questions, ideas or anything relevant for other small business owners.Pay it forward by inviting another small business owner to join so we can get this community buzzing.If something in the very first episode of the Perth Small Business Show peaked your interest, then let us know by leaving a comment below.