Podcasts about floral

Bloomz Flower Farm is a 25-acre farm and design studio in Zillah, Washington, with gorgeous views of Mt. Adams, surrounded by beautiful farmland in all directions, including wheat and alfalfa production. Here, owner Sara Groeneweg has infused flower farming into all aspects of her life and business. After earning an agriculture education degree at Washington […] The post Episode 783: Science teacher, flower farmer, and floral designer Sara Groeneweg of Bloomz Flower Farm in Washington's Yakima Valley appeared first on Slow Flowers Podcast with Debra Prinzing.

Stop Setting Goals. Start Setting Floors.“I want to post more.”“I want to follow up more.”“I want to network more.”“I want to make more money.”Those sound like goals, but they are also incredibly vague.In this episode, Jeni shares a different way to approach goal-setting: stop focusing only on the ceiling and start creating a floor.Your floor is the minimum standard for how you operate.Instead of saying, “I want to post more,” your floor might be:I publish three pieces of content every week.You can post four. You can post five. But you do not go below three.It is no longer something you hope to accomplish when you feel motivated, inspired, rested, or caught up.It is simply what you do.Jeni explains why your floor should be achievable enough to survive your busiest week—not just your most motivated one. Setting an unrealistic standard can create an all-or-nothing cycle where one missed day makes you abandon the entire goal.The floor creates consistency.It also removes negotiation.When you have already decided that you post three times a week, review your numbers once a month, spend two hours in CEO mode each week, or follow up with every qualified lead twice, you no longer have to wake up and decide whether you feel like doing it.The decision has already been made.Jeni also dives into why keeping promises to yourself matters. Every time you repeatedly say you are going to do something and then do not follow through, you weaken your own trust in yourself.But when you create realistic standards and consistently keep those promises, you begin reinforcing a completely different identity.You become someone who does what she says she is going to do.In this episode, Jeni talks about:Why vague goals often become hopes and wishesThe difference between a goal and an operating standardHow to create a realistic minimum for yourselfWhy your floor should survive your busiest weekHow unrealistic goals create all-or-nothing behaviorWhy standards eliminate decision fatigueHow a floor removes daily negotiationThe importance of keeping promises to yourselfCreating marketing, sales, CEO, networking, money, and boundary floorsWhy you should set floors around behaviors you can actually controlCreating ceilings around the things you refuse to tolerateWhy your standards should evolve as you growHow getting 1% better can dramatically change your business over timeWhy consistency usually wins over occasional bursts of greatnessExamples of business floorsMarketing floor:I publish three pieces of content every week.Follow-up floor:Every qualified inquiry receives at least two follow-ups.CEO floor:I spend two uninterrupted hours every week working on my business.Networking floor:I make one meaningful industry connection every month.Money floor:I review my numbers every month.Pricing floor:I do not accept a full-service wedding below my minimum.Sales floor:Every week I take at least one action that could directly generate revenue.Create ceilings around the bullshitYour business also needs standards for what you will no longer tolerate.That might look like:I do not discount below a certain amount.I do not take weddings below my minimum.I do not work seven days a week.I do not answer client emails at midnight.I do not accept more weddings in one weekend than my business can execute well.I do not tolerate repeated lateness from freelancers.Your business needs floors for what you require and ceilings for what you tolerate.The four-part frameworkChooseWhat area of your business or life needs more consistency?DefineWhat is your minimum acceptable standard?ProtectWhat systems or routines will keep you from falling below it?RaiseOnce the floor becomes normal, raise it slightly.Your challengeSet five floors:your marketing flooryour sales flooryour CEO flooryour relationship flooryour personal floorThese are not wishes.This is simply how you operate now.Key takeawayYou do not need to dramatically raise the ceiling to grow.Sometimes the biggest transformation comes from raising the floor.Your business is not built on the weeks when you occasionally crush it.It is built on what you consistently do.

Spokane, Washington-based floral personality Katie Lila is on a mission to make fresh flowers a cultural expectation. Not just a novelty, but a norm. She has navigated many facets of the flower-verse – from running a floral event business, to crafting large-scale art installations, and producing her floral-centric TV series. We first featured Katie as […] The post Episode 782: Katie Lila brings “Follow the Blooms” to PBS Television Nationwide with a sneak peek of the Slow Flowers Summit Episode appeared first on Slow Flowers Podcast with Debra Prinzing.

A $15,000 wedding does not automatically make you more money than a $6,000 wedding.In fact, it is completely possible to book a large event, work yourself into the ground, and walk away with almost nothing if you are not paying attention to where your profit is leaking.In this episode, Jeni breaks down the anatomy of a profitable wedding from the initial inquiry all the way through final cleanup.She starts with one of the most important questions: is this wedding actually a good financial fit in the first place?A beautiful vision means nothing if the budget does not support it. A large invoice can quickly become unprofitable when the venue is difficult, teardown is complicated, travel is extensive, the timeline requires an oversized team, or the scope of work is far beyond what was actually priced.Jeni also explains why pricing needs to come from reality—not hope.Your client is not only paying for flowers. They are paying for your expertise, design, logistics, team, problem solving, sourcing, transportation, setup, teardown, admin time, overhead, and your ability to make the event happen when things inevitably go sideways.From there, Jeni walks through some of the biggest profit leaks in floral businesses, including overbuying, overly complicated recipes, labor creep, poor prep, freelancer inefficiency, excessive tweaking, underestimated logistics, and unpaid owner labor.She also shares how strategic design can improve both profitability and visual impact. Profitable design is not about making things cheap. It is about using creativity, mechanics, styling, repurposing, rentals, negative space, candles, linens, and focal moments intentionally.Jeni also dives into the real cost of repurposing, the profit potential of rentals, delivery and setup fees, teardown, hidden supply costs, and all the hours of work that happen before wedding week even begins.Finally, she explains why every florist should complete a post-wedding profitability review and ask whether the wedding was actually worth doing.Because profitability is not only about money.It is also about whether the stress, energy, and time required were worth what the business received in return.In this episode, Jeni talks about:Why not every dollar of revenue is equally profitableHow to determine whether a client's vision and budget are actually alignedWhy difficult venues and unrealistic timelines should affect pricingHow florists accidentally work for free on large eventsWhy pricing needs to include far more than flower costsThe real value of your expertise and problem-solving abilityHow overbuying turns profit into compostWhy complicated recipes can increase both product and labor costsHow labor creep silently destroys marginsWhy your own labor is never freeUsing an effective hourly rate to evaluate how you spend your timeHow strategic design can create more visual impact with less wasteWhen repurposing actually saves money—and when it does notHow rentals can become a profitable revenue streamWhy delivery and setup should never be an afterthoughtWhy teardown needs to be priced separatelyThe small supply costs that quietly add up across a wedding seasonWhy pre-wedding admin and design time must be accounted forHow to compare estimated costs with actual costsWhy post-wedding profitability reviews help you improve every eventThe five-part profitability frameworkPriceDid you charge enough for everything required?PurchaseDid you buy strategically and stay within your recipe and budget?ProduceDid you and your team work efficiently?PerformDid delivery, setup, logistics, and teardown stay within expectations?PostmortemDid you review what actually happened so the next wedding becomes more profitable?Questions to ask after every weddingWas this wedding worth doing?Would I book another wedding like this?Would I work at this venue again?What was the most profitable part?Where did my margin disappear?What should I charge differently next time?What process needs to change?Did I actually enjoy doing it?Was the stress commensurate with the money?Key takeawayA big invoice does not guarantee a profitable wedding.Profit is protected through dozens of decisions before, during, and after the event.Know your numbers. Protect your labor. Buy strategically. Price logistics correctly. Review what actually happened.Then get 1% better on the next one.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

Bigger weddings can mean bigger revenue—but they can also come with bigger expenses.Studio rent. Coolers. Ladders. Lifts. Rental inventory. Delivery vehicles. Equipment. Staffing.And if you are not careful, all of those expenses can start eating away at the profit you were hoping to make by taking on larger events.In this episode, Jeni shares some of the practical hacks she has learned after more than 20 years in the floral industry for scaling into larger weddings without feeling like you need to buy everything first.She starts by challenging the idea that a successful florist needs a beautiful commercial studio. Jeni has operated as a home-based florist throughout her career and explains why keeping overhead low has allowed her to protect profit while still building a workspace capable of handling large-scale events.She also talks about one investment she does believe can dramatically change the experience of taking on bigger weddings: a cooler. Having proper flower storage can reduce stress, protect delicate product, and give you more flexibility during busy wedding weeks.From there, Jeni dives into renting instead of buying.Need a 12-foot ladder for one installation? Rent it.Need a lift for a massive hanging installation? Rent it—and understand exactly what kind of lift the venue has before assuming it will work.Need Harlow stands or specialty event equipment that you may only use once? Check with event rental companies before adding more inventory to your studio.Jeni also shares why she continues to rent U-Hauls instead of investing in an expensive branded cargo van. For her business, paying for transportation only when she needs it makes more financial sense than adding another major fixed expense.The goal is not to look like the biggest floral company.The goal is to build a profitable business with the tools and resources that make the work easier—without unnecessarily increasing your overhead.In this episode, Jeni talks about:Why bigger weddings can quickly eat away at your profit marginWhy you do not need a commercial studio to have a successful floral businessThe financial reality of adding thousands of dollars in monthly rentHow a home-based studio can support a large wedding businessWhy having a cooler can become a game changer as you scaleFinding more affordable used or commercial coolersWhy you should consider renting equipment before buying itRenting ladders for large installationsWhat to ask venues about their lifts before wedding dayHow the wrong lift turned one installation into a seven-hour projectWhy renting specialty event equipment can make more sense than owning itAsking rental companies about wedding-vendor discountsWhy you do not necessarily need an expensive branded delivery vanHow Jeni uses U-Haul rentals for large wedding weekendsWhy transportation costs need to be built into delivery, setup, and teardown feesHow controlling overhead helps protect profit as your business growsKey takeawayYou do not have to own every resource your business might someday need.Before adding another major expense, ask:Do I actually need to own this—or do I simply need access to it?Scaling does not have to mean piling on overhead.Sometimes the smartest way to grow is to rent, borrow, optimize what you already have, and spend money only where it genuinely makes your business easier and more profitable.

In her new book, Floramama, flower farmer Chloé Roy combines ecological growing practices, proven business strategies, and the artistry of floral design into a visually rich guide to small-scale floriculture. This Quebec-based farmer-florist originally published Floramama in her native French language in 2023, and now, New Society Publishers has translated it into English for the […] The post Episode 781: Meet Floramama's Chloé Roy as we kick off Canadian Flowers Week and discuss the English-language edition of her new book appeared first on Slow Flowers Podcast with Debra Prinzing.

You can post consistently, create beautiful work, get likes, rack up views, and still wonder why the inquiries are not coming in.Because marketing is not just about being seen.It is about creating a clear path that helps the right person notice you, understand what you do, trust you, see themselves working with you, and know exactly what to do next.In this episode, Jeni breaks down how to make your marketing actually lead to inquiries instead of simply creating more noise online.She starts with one of the biggest marketing mistakes florists make: measuring success by likes, followers, and views instead of looking at what actually matters. Did the content lead to a website visit? An inquiry? A consultation? A booking?Your marketing does not need to go viral. It needs to reach and convert the right people.Jeni also explains why clarity matters. Someone who lands on your Instagram or website should immediately understand what you do, where you work, who you serve, what you specialize in, and how they can work with you.She walks through why your portfolio needs to match the work you are trying to book, why pretty flowers alone are not enough, and why trust-building content is essential. Education, testimonials, behind-the-scenes content, process, pricing context, personality, expertise, and social proof all help potential clients feel safer saying yes.Jeni also explains why calls to action need to be obvious, why your inquiry process should be ridiculously easy, and how pricing transparency can help filter out poor-fit leads before they take up your time.And marketing does not stop once the inquiry lands in your inbox.Your response time, brochure, consultation process, follow-up, proposal, positioning, and sales skills are all part of the conversion path.The goal is not simply to get more inquiries.The goal is to create more right-fit inquiries—and then have a process that turns those inquiries into bookings.In this episode, Jeni talks about:Why likes and views are not the best measure of marketing successWhy your marketing does not need to go viralHow local and venue-specific visibility can create better leadsWhy potential clients need immediate clarity about what you doHow your portfolio teaches people what to hire you forWhy pretty flowers are not enough to create trustThe types of content that help establish expertiseWhy personality is part of your brandHow showing your face helps people connect with youThe three basic purposes of content: attraction, trust, and conversionWhy every piece of content should have a purposeHow strong calls to action create a clearer path to inquiryWhy your inquiry process should be easy enough for anyone to navigateHow pricing transparency improves lead qualityWhy follow-up is still part of your marketingHow to diagnose where potential clients are falling out of your funnelWhy you should not automatically blame Instagram when the real problem may happen several steps laterThe marketing frameworkAttractGet the right people's attention.ConnectSpeak to what they want, need, and are struggling with.ProveGive them reasons to trust your expertise and experience.InviteClearly tell them what to do next.ConvertMake your inquiry and sales process easy enough that the right client can confidently say yes.Key takeawayVisibility without conversion is just noise.Pretty gets attention.Trust gets inquiries.And clarity, process, and follow-up turn those inquiries into bookings.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

Join Joann and Allison chat (more learn from) with Adrienne of @Tah-Dahlia! on how to take better pictures of our dahlias using our phone cameras. Adrienne shares with us several different considerations on how to set up your scene, how to utilize lighting and how to capture the perfect picture. Helpful to those looking to enhance their social media and/or improve the images on their website. You can find out more about Adrienne on her Instagram @Tah-Dahlia!. 

Beautiful flowers absolutely matter.They get attention. They stop the scroll. They make someone say, “Oh my God, that is gorgeous.”But beautiful flowers alone are not a marketing strategy.In this episode, Jeni breaks down why florists can have incredible portfolios and still struggle with inconsistent inquiries, low-quality leads, poor website conversion, price shoppers, and weak referral pipelines.Because pretty flowers answer only one question:Can you make beautiful flowers?Your potential client has a lot more questions.Can I trust you?Are you right for my wedding?What is it like to work with you?Can you handle my venue?Can you execute something complicated?What does this cost?How do I actually hire you?Jeni explains why strong marketing needs to tell the whole story—from getting someone's attention to helping them understand why you are the right person to hire.Instead of only posting a finished centerpiece, talk about the client's vision, the problem you solved, the design decisions you made, how you maximized the budget, what happened behind the scenes, and how you helped bring the entire experience together.That is what moves you from flower maker to expert.Jeni also shares why personality, education, trust, storytelling, social proof, repetition, and clear calls to action all need to be part of your marketing strategy.Your flowers may look similar to another talented florist's work.The experience of working with you should not.In this episode, Jeni talks about:Why pretty flowers alone do not create consistent inquiriesHow marketing has changed in a world where people question whether images are even realWhy clients are searching for trust, not just inspirationThe questions your marketing needs to answer beyond “Can you make beautiful flowers?”How storytelling positions you as an expertWhy sharing your thought process makes your content more valuableHow client stories can demonstrate that you go the extra mileWhy personality should be part of your marketingHow educational content builds authorityUsing testimonials, reviews, publications, and behind-the-scenes content to build trustWhy context turns a pretty photo into a sales toolThe importance of clearly explaining what you sellWhy telling people how to work with you is not salesyWhy repetition is essential in marketingHow to audit your last nine Instagram postsThe four things your marketing needs to do: Show, Teach, Connect, and InviteThe four-part marketing frameworkShowShow the beautiful work.TeachDemonstrate your expertise and help clients understand the process.ConnectLet people experience your personality, values, process, and point of view.InviteTell them what you offer and exactly how to take the next step.Pretty flowers are only the show piece.Key takeawayPretty flowers are content.They are not the entire marketing strategy.Beautiful work gets attention, but trust gets bookings.Action stepOpen Instagram and look at your last nine posts.Ask yourself:How many simply show flowers?And how many:teach something?build trust?tell a story?show personality?explain your process?answer an objection?invite someone to inquire?Find the holes and start filling them.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

Part 1 One of our listeners tried out the dating app PLENTY OF FISH… and you’re not gonna believe what happened on her very first meet up! Part 2 One of our listeners WISHES he did a better job cleaning up his car, because his entire night was ruined when his date found something between his seats. Find out what the incriminating item was in the Second Date Update podcast!See omnystudio.com/listener for privacy information.

Part 1 One of our listeners tried out the dating app PLENTY OF FISH… and you’re not gonna believe what happened on her very first meet up! Part 2 One of our listeners WISHES he did a better job cleaning up his car, because his entire night was ruined when his date found something between his seats. Find out what the incriminating item was in the Second Date Update podcast!See omnystudio.com/listener for privacy information.

In 2019, Corinne Bryson founded Flora Good Times, a retail plant and flower shop and design studio in Beacon, New York. Located on Beacon's beautiful Main Street, in a lush, plant-filled jewel box of a space, Flora Good Times specializes in unusual houseplants and unconventional flower arrangements. Corinne has cared for and loved thousands of […] The post Episode 780: Doing it All – Flowers, Plants, and Weddings, with Corinne Bryson of Flora Good Times in Beacon, New York appeared first on Slow Flowers Podcast with Debra Prinzing.

What if you could build a consistent sales pipeline without immediately spending money on ads?In this episode, Jeni shares how she has built relationships that have turned into a powerful referral sales engine for her floral business. She explains why transferred trust is such a valuable asset and how a recommendation from someone a potential client already knows, likes, and trusts can make it much easier to close the sale.A strong referral pipeline is not built by begging people to send business your way. It is built by delivering an exceptional experience, becoming memorable, supporting other businesses, and creating genuine relationships before you need anything from them.Jeni shares both conventional and out-of-the-box ways to build those relationships. She talks about creating a networking schedule, having coffee with new “friender” connections, hosting small industry gatherings, celebrating other vendors' accomplishments, remembering personal details, and publicly highlighting the people doing incredible work around you.She also explains the power of referral-generating generosity. This can include sending clients to trusted planners, photographers, rental companies, caterers, and other florists; making personal email introductions; creating a preferred vendor guide; leaving thoughtful Google reviews; sending handwritten thank-you notes; and dropping off flowers to show appreciation.Jeni also shares why your personal social media accounts can be an overlooked referral source. Sharing your accomplishments, creative work, behind-the-scenes moments, and business milestones helps the people who already know and trust you remember exactly what you do.One planner or vendor relationship can create an enormous financial impact. Jeni shares that one referral relationship generated approximately $160,000 in business in a single year, while another planner relationship generated roughly $90,000.The goal is not to chase every wedding professional in your market. It is to consistently show up, invest in people, be generous, and find the relationships where both businesses can grow together.In this episode, Jeni talks about:Why transferred trust makes referred leads so valuableHow referrals can help you close clients fasterWhy providing an exceptional experience is the foundationCreating a repeatable networking and relationship-building scheduleMeeting new vendor friends without making it feel salesyHosting intimate industry events or flower nightsCelebrating vendors' milestones and accomplishmentsRemembering personal details so people feel genuinely seenPublicly promoting planners, venues, photographers, and other vendorsLeaving meaningful Google reviewsTagging vendors strategically in social media contentSending handwritten notes and personal thank-you emailsCreating a preferred vendor page on your websiteMaking personal referral introductions instead of simply forwarding namesReferring projects that are too small, too far away, or not the right fitInviting trusted vendors into styled shoots and creative projectsCarrying an emergency kit that helps the entire vendor teamMaking it easy for people to describe and recommend your businessDropping off extra flowers as a thoughtful relationship-building gestureUsing personal social media to keep your business visibleWhy sharing your accomplishments is not braggingKey takeawayA referral pipeline is not built by repeatedly asking people to send you clients.It is built by becoming the person people naturally want to recommend.Build real relationships. Make people feel seen. Send business their way. Make their jobs easier. Share their work. Celebrate their wins. And continue showing up long before you need the referral.Action stepChoose three people in your local wedding industry and take one thoughtful action with each of them this month.That might be:inviting one person to coffeeleaving one thoughtful Google reviewsending one handwritten thank-you notecreating one personal introductionhighlighting one vendor on social mediadropping off a small floral arrangementsending one qualified referral their wayDo not ask for anything in return. Simply begin building the relationship.

A client complains. A freelancer lets you down. A proposal gets rejected. You make a mistake, forget something, receive a bad review, or have a wedding that does not go according to plan.The event itself may only last a few minutes or a few days. But the story you create around it can affect your business for weeks.In this episode, Jeni talks about one of the fastest ways to regain momentum after something goes wrong: stop ruminating and start reflecting.Reflection helps you understand what happened, identify what was within your control, learn the lesson, and decide what action to take next. Rumination sends you around the same problem repeatedly while draining your confidence, creativity, energy, and ability to lead.Jeni explains how one negative experience can begin leaking into completely unrelated areas of your business. A difficult client can make you suspicious of every new inquiry. A rejected proposal can make you less confident during your next consultation. A freelancer letting you down can leave you frustrated with the rest of your team.Your next client should not have to emotionally pay for what your last client did.This episode offers a practical framework for moving through setbacks without ignoring your feelings or avoiding responsibility:Feel. Fact-check. Fix. Forward.Feel the emotion and give it space.Fact-check the situation by separating what actually happened from the story you are creating around it.Fix what needs to be repaired, whether that means apologizing, replacing something, updating a contract, improving a process, creating a checklist, setting a boundary, or changing how you communicate.Then move forward by taking one productive action that restores momentum.The goal is not to avoid every disappointing, frustrating, or painful experience. That is impossible when you own a business.The goal is to become the kind of CEO who can move through difficult experiences without allowing one moment to become the atmosphere of the entire business.In this episode, Jeni talks about:How one setback can create a damaging story about your businessWhy a difficult moment does not need to become your identityThe difference between reflection and ruminationHow rumination drains your confidence, creativity, and leadershipWhy negative energy can affect new inquiries and client relationshipsHow to give difficult emotions space without letting them take overSeparating factual events from the meaning you assign to themWhy accountability moves you forward while self-punishment keeps you stuckHow to find the lesson without building a shrine around the problemWhy one forward-moving action can restore momentumHow repeatedly retelling the story keeps the negative experience aliveThe Feel, Fact-check, Fix, Forward frameworkThe frameworkFeel: Give yourself permission to experience the emotion.Fact-check: Separate what actually happened from the story you are telling yourself.Fix: Take responsibility, repair what needs repairing, and identify the lesson.Forward: Take one action that points your energy toward the future.Key takeawayThe problem happened once.Rumination makes it happen a hundred more times.A setback is an event, not your identity. Feel it, learn from it, fix what needs fixing, and then take your energy forward.

Send us Fan MailWhat does it take to create one of the floral industry's most anticipated events? This week on The Fresh Bunch, we sit down with Monnaie Pepin, Lisa Fillice, and Cagney Miller from CalFlowers to pull back the curtain on Fun 'N Sun. From the history of CalFlowers and the value of membership to the challenge of building an event that keeps people coming back, the trio shares what goes into blending education, networking, entertainment, and business into one unforgettable experience. We also swap event-planning stories, reminisce about favorite Fun 'N Sun moments, share who deserves credit for the legendary In-N-Out Burger truck, and get a sneak peek at what attendees can expect this year. Whether you're a longtime Fun 'N Sun fan or thinking about attending for the first time, this episode is packed with behind-the-scenes stories, laughs, and plenty of reasons to add this event to your calendar.Learn more at: https://www.cafgs.org/fns2026Contact Monnaie for questions on the event:  monnaie@cafgs.org

Follow me on Instagram at @douglaswelch, @dewdesignphoto, and @agardenersnotebook and Pixelfed. Read more on this topic: California Room Garden 3, The 36th Annual Southern California Spring Garden Show, Costa Mesa, California [Photography] Kalanchoe, Idyllwild Gardens, Idyllwild, California [Photography] Nurtured by Spring Floral Display 2, The 36th Annual Southern California Spring Garden Show, Costa Mesa, California [Photography] Guzmania Flower, Idyllwild, California [Photography] White Orchid Flowers in The Calyx , Sydney Botanic Garden, Sydney, NSW, Australia [Photography]

Labellum Flowers is a contemporary flower boutique in Bozeman, Montana, by the way of New York, Paris and Los Angeles. Founder Remy Greco-Brault describes Labellum's style as hip, modern and organic. She writes: “We love mixing natural elements and incorporating rich textures into our work. With artistry and imagination, each arrangement tells a story and […] The post Episode 779: Seasonal Floral Design with Remy Brault of Labellum Flowers in Bozeman, Montana appeared first on Slow Flowers Podcast with Debra Prinzing.

You can be an incredibly talented florist and still struggle to build a profitable wedding floral business.Beautiful flowers may get people's attention, but floral talent is only one part of building a business that grows, pays you, and supports the life you actually want.In this episode, Jeni shares her top five pieces of advice for building a successful wedding floral business. These are the lessons she has learned through more than 20 years of business ownership, over 1,700 weddings, and years of coaching florists through pricing, sales, marketing, profitability, and growth.Jeni begins with one of the most important truths for creative business owners: you need to learn the business side as seriously as you learn the floral side. Sales, marketing, pricing, communication, systems, and client experience are what turn creativity into a sustainable company.She also explains why knowing your numbers matters before chasing bigger revenue. A fully booked calendar and impressive sales numbers do not automatically mean a business is profitable. Florists need to understand their product costs, labor, overhead, taxes, delivery, setup, breakdown, and true profit before trying to scale.The third piece of advice is to show the work you want to book. Your portfolio acts like a menu, teaching potential clients what they can hire you to create. If you want larger installations, elevated weddings, more color, or higher-end projects, your website and social media need to reflect that vision.Jeni also shares why building genuine industry relationships before you need referrals is one of the most valuable growth strategies available. Planners, venues, photographers, rental companies, and other vendors refer the florists who communicate well, solve problems, show up fully, and make the entire team look good.Finally, Jeni explains why getting support can save years of frustration, mistakes, and isolation. Mentors, coaches, masterminds, education, peer groups, and accountability partners can reveal blind spots, shorten the learning curve, and help you believe bigger things are possible for your business.In this episode, Jeni talks about:Why floral talent alone does not create a profitable businessThe business skills every wedding florist needs to developWhy “I'm just a creative” can become a dangerous excuseThe difference between revenue and actual profitWhy a fully booked calendar does not guarantee financial successHow underpricing, overbuying, and overstaffing affect profitWhy your portfolio determines the type of work you attractHow styled shoots, workshops, and collaborations can fill portfolio gapsWhy vendor relationships should be built before bookings slow downHow your behind-the-scenes reputation drives referralsWhy support, coaching, and accountability accelerate growthHow being around action-taking business owners changes what feels possibleJeni's five pieces of advice:Learn the business side as seriously as the floral side.Know your numbers before chasing revenue.Show the work you want to book.Build relationships before you need referrals.Get support instead of figuring everything out alone.Key takeawayYou do not need to master everything overnight, but you do need to treat your wedding floral business like something you are intentionally building—not something you are simply hoping will work.You can create beautiful flowers and build a profitable, sustainable business. Those things do not have to compete. But it takes more than creativity. It takes leadership, strategy, business skills, and a willingness to learn.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermindFloral Rockstar Retreat and Workshopshttp://floralceo.com/workshop

Fluent Fiction - Dutch: Blossoming Confidence: A Floral Journey to Family Recognition Find the full episode transcript, vocabulary words, and more:fluentfiction.com/nl/episode/2026-07-28-07-38-20-nl Story Transcript:Nl: De lucht was blauw zonder een wolkje en de zon scheen vol op de bloembedden.En: The sky was blue without a cloud in sight, and the sun shone fully on the flower beds.Nl: De Keukenhof-tuinen waren op hun mooist, met eindeloze rijen tulpen in de meest levendige kleuren.En: The Keukenhof gardens were at their best, with endless rows of tulips in the most vibrant colors.Nl: Het was hier dat Sanne met haar familie had afgesproken.En: It was here that Sanne had arranged to meet with her family.Nl: Een familiebijeenkomst in de zomer, zonder speciale vakantie, maar vol van verwachting en vreugde.En: A family gathering in the summer, without any special holiday, but full of expectation and joy.Nl: Sanne stond stil aan de rand van een veld vol paarse tulpen.En: Sanne stood still at the edge of a field full of purple tulips.Nl: Ze keek hoe Koen en Jeroen met hun ouders praatten.En: She watched as Koen and Jeroen talked to their parents.Nl: Haar broers brachten verhalen mee uit verre landen.En: Her brothers brought stories from faraway lands.Nl: Koen had net een promotie gekregen in Londen en Jeroen had een succesvol bedrijf in Berlijn.En: Koen had just gotten a promotion in London and Jeroen had a successful business in Berlin.Nl: Hun stemmen galmden van trots en avontuur.En: Their voices echoed with pride and adventure.Nl: Sanne zuchtte diep.En: Sanne sighed deeply.Nl: Ze was trots op haar broers, dat zeker, maar ze voelde zich klein in hun schaduw.En: She was proud of her brothers, certainly, but she felt small in their shadow.Nl: Wat had zij om over te praten?En: What did she have to talk about?Nl: Haar baan in de plaatselijke boekwinkel leek zo gewoontjes.En: Her job at the local bookstore seemed so ordinary.Nl: Maar vandaag was anders.En: But today was different.Nl: Vandaag had Sanne een plan.En: Today, Sanne had a plan.Nl: Ze ging een bijzondere bloemencompositie maken, iets dat haar persoonlijkheid en creativiteit zou tonen.En: She was going to create a unique flower arrangement, something that would show her personality and creativity.Nl: Ze wist dat haar familie respecteerde wat uniek en mooi was.En: She knew her family respected what was unique and beautiful.Nl: Met dit plan in gedachten ging ze aan de slag.En: With this plan in mind, she got to work.Nl: Ze koos tulpen in verschillende kleuren, vulde aan met lelies en andere bloemen die ze in de tuin vond.En: She chose tulips in different colors, supplemented with lilies and other flowers she found in the garden.Nl: Haar handen werkten snel en behendig, elke stap zorgvuldig overwogen.En: Her hands worked quickly and skillfully, each step carefully considered.Nl: De tijd vloog voorbij als een fijne middagzoem, gevuld met gelach en gesprekken.En: Time flew by like a pleasant afternoon hum, filled with laughter and conversation.Nl: Het was eindelijk tijd voor de traditionele familiefoto.En: It was finally time for the traditional family photo.Nl: Toen iedereen zich verzamelde tussen de kleurrijke bloemen, droeg Sanne haar creatie naar voren.En: As everyone gathered among the colorful flowers, Sanne carried her creation forward.Nl: Een stilte viel over de groep toen ze haar bloemstuk presenteerde.En: A silence fell over the group as she presented her floral arrangement.Nl: Het was niet zomaar een boeket; het was een verhaal in bloemen.En: It was not just a bouquet; it was a story in flowers.Nl: De kleuren dansten samen in een harmonieuze symfonie, uniek en opvallend.En: The colors danced together in a harmonious symphony, unique and striking.Nl: Koen stapte naar voren en bekeek het met bewondering.En: Koen stepped forward and looked at it with admiration.Nl: "Sanne, dit is prachtig.En: "Sanne, this is beautiful.Nl: Je hebt echt talent," zei hij met een glimlach.En: You really have talent," he said with a smile.Nl: Jeroen knikte instemmend en voegde toe: "Ik wist niet dat je zo creatief was.En: Jeroen nodded in agreement and added, "I didn't know you were so creative.Nl: Hier moet je iets mee doen!"En: You should do something with this!"Nl: Sanne straalde.En: Sanne beamed.Nl: De woorden van haar broers deden haar blozen van trots.En: Her brothers' words made her blush with pride.Nl: Ze voelde zich eindelijk gezien, niet als het kleine zusje, maar als een gelijkwaardig lid van de familie.En: She finally felt seen, not as the little sister, but as an equal member of the family.Nl: Er werd gelachen en geklapt, en de foto werd genomen, met Sanne's bloemstuk trots in het midden.En: There was laughter and applause, and the photo was taken, with Sanne's floral arrangement proudly in the center.Nl: Aan het eind van de dag, terwijl de schaduwen langer werden in de tuin, omhelsden Sanne en haar broers elkaar.En: At the end of the day, as the shadows grew longer in the garden, Sanne and her brothers embraced.Nl: Ze spraken over de kracht van familie, over hoe ieder zijn eigen unieke kwaliteiten meebrengt.En: They talked about the strength of family, about how each brings their own unique qualities.Nl: Sanne voelde zich zelfverzekerd en gewaardeerd.En: Sanne felt confident and appreciated.Nl: Toen ze samen terugliepen door de tuin, voelde Sanne een nieuwe verbinding met haar familie.En: As they walked back together through the garden, Sanne felt a new connection with her family.Nl: Ze wist dat haar plek in de wereld niet bepaald werd door grootse prestaties, maar door de liefdevolle erkenning van haar innerlijke kwaliteiten.En: She knew her place in the world was not defined by grand achievements, but by the loving recognition of her inner qualities.Nl: En dat was het mooiste cadeau van allemaal.En: And that was the most beautiful gift of all. Vocabulary Words:cloud: wolkjeendless: eindelozevibrant: levendigegathering: bijeenkomstexpectation: verwachtingjoy: vreugdepromotion: promotiesuccessful: succesvolechoed: galmdenadventure: avontuurordinary: gewoontjesplan: plancreativity: creativiteitrespected: respecteerdearrangement: compositiesupplemented: vulde aancarefully: zorgvuldigconversation: gesprekkentraditional: traditionelearrangement: bloemstukharmonious: harmonieuzestriking: opvallendadmiration: bewonderingproud: trotsblush: blozenequal: gelijkwaardigembraced: omhelsdenstrength: krachtconfident: zelfverzekerdqualities: kwaliteiten

The Floral Rockstar Retreat is officially less than three weeks away, and only a couple of spots remain!In this mini episode, Jeni gives you an inside look at the full three-day retreat experience happening August 16–18, 2026, at Becht Acres in Dennison, Minnesota. She walks through the schedule, shares newly added experiences, and answers some of the most common questions she has received from florists considering attending.The retreat begins Sunday evening with a relaxed welcome celebration featuring charcuterie, cocktails and mocktails, a farm tour, a custom cowboy hat bar, a bonfire, and s'mores. It is an opportunity to slow down, meet your new flower friends, and settle into a weekend designed around creativity, connection, and inspiration.On Day 2, attendees will start with yoga before working on flowers and participating in a Strawberry Fields-inspired luncheon and styled shoot. Think gingham linens, playful lamps, shades of pink and red, strawberry basil lemonade, and charming charcuterie baskets set in a beautiful meadow on the farm.The group will then begin creating the floral designs and installations for the Day 3 farm-to-table editorial shoot inside Jeni's 1890s dairy barn. The evening will wrap up with a girls' night out at a nearby local restaurant.Day 3 includes several large-scale floral and styling opportunities, including an epic head table installation, a basket-inspired ceremony backdrop, a decorated glamping tent, floral details on a macramé hammock, and a styled piano moment. Attendees will also experience a guided future-self visualization led by Jeni, a certified life coach.The retreat ends with everyone dining together at the table they helped create while enjoying a catered farm-to-table meal, a tarot card reader, and live music from an electric fiddle player.Jeni also answers practical questions about:Flying into Minneapolis–Saint Paul International AirportRental cars and transportationRecommended accommodationsWhat shoes and clothing to bringAnimals and farm activitiesWeather backup plansParking and restroom accessWhether attendees need to bring floral toolsWhat meals and beverages are includedPayment options and workshop pricingThe Floral Rockstar Retreat is intentionally small and intimate. It is designed to help florists recharge, reconnect with their creativity, build meaningful friendships, gain beautiful portfolio images, strengthen their confidence, and begin dreaming bigger about what is possible for their businesses.Retreat detailsDates: August 16–18, 2026Location: Becht Acres in Dennison, MinnesotaInvestment: $899, with payment options availableRegistration: http://floralceo.com/workshopRegistration will close approximately one week before the retreat so final catering and event details can be confirmed.

Belle Pétale is a boutique floral design studio located in Lakewood, outside Tacoma, Washington. For owner Teresa Rao, each of her made-to-order floral arrangements is created with a custom palette of seasonal flowers sourced in the Pacific Northwest from local flower farmers. Teresa credits three influences for her aesthetic: “My spirit is American; my heart […] The post Episode 778: New Studio, New Branding, New Community with Teresa Rao of Belle Pétale appeared first on Slow Flowers Podcast with Debra Prinzing.

In this episode, Jen shares the hard-earned lessons she has learned over the years about working with freelancers — how to build better working relationships, what red flags to stop ignoring, and how to protect both your peace and your business. She talks candidly about wanting freelancers to feel valued, have fun, learn, and grow, while also realizing that too much blurred energy can become detrimental to the business.Jen walks through the patterns she has seen over time: unreliable communication, unclear expectations, blurred personal boundaries, talent without reliability, energy that shifts the whole tone of the studio, and the reality that not every freelancer is the right fit for every business. She explains why initial interactions matter, why common sense is not universal, why examples and SOPs can be game changers, and why treating every freelancer like family can backfire.This episode is not about becoming cold or harsh. It is about becoming clearer. Jen shares how to create a healthier freelancer culture where expectations are understood, honesty is encouraged, fit matters, and both sides feel valued.In this episode, Jen talks about:Why initial interactions tell you a lotWhy freelancers are not familyWhy you are running a business, not a sororityWhy not everyone will care about your business like you doWhy expectations need to be painfully clearWhy photos, samples, mockups, and SOPs are so helpfulWhy common sense is not commonWhy time expectations need to be spelled outWhy reliability matters more than raw talentWhy your energy sets the tone but cannot fix everythingWhy some people are simply not the right fit, and that is okayKey takeawayYou can care deeply about people and still run your business clearly.The healthiest freelancer relationships come from honesty, boundaries, clear expectations, and recognizing that not every talented person is the right fit for your studio.

(00:00-10:15) EMOTD(10:23-28:54) More Kate Bush for your ear holes. Is that Peter Gabriel? The Bone Collector. The Athletic has announced whether your school is a football or basketball school. Dennis Gates singing 'Take Me Out To The Ballgame' at Wrigley last night. Doug still doesn't get it. Taylor Momsen. People get banty during the 10:00 hour. Thunderlips. It's all fake, meatball.(29:04-41:37) And the winner of the EMOTD is...See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

07/21/26: Joel is broadcasting live from the Roasted Rail for Loco Daze in Dilworth, MN. He chats with Tanya from Stems of Joy Floral and Sue Heitkamp from SueBee’s ReDo. (Joel Heitkamp is a talk show host on the Mighty 790 KFGO in Fargo-Moorhead. His award-winning program, “News & Views,” can be heard weekdays from 8 – 11 a.m. Follow Joel on X/Twitter @JoelKFGO.)See omnystudio.com/listener for privacy information.

If social media feels like one more thing on your never-ending flower farm to-do list, this conversation with Kalin Sheick of Sweetwater Floral is the breath of fresh air you probably need. Jenny and Kalin talk honestly about using social media to grow a flower farm business without letting it take over your life, from setting boundaries and avoiding comparison to showing your face, telling better stories, and creating content that actually helps people know, like, and trust you. This episode is packed with real talk for flower farmers building sustainable farm businesses in the messy middle of life, kids, customers, harvests, and all the dropped balls. You'll hear practical encouragement around choosing simple content buckets, sharing authentic behind-the-scenes stories, protecting your privacy, and using social media as a tool for flower farm marketing and sales without burning yourself to a crisp.Find Kalin OnlineCheck out her website: www.sweetwaterfloral.comFollow her on Instagram: @sweetwaterfloral Did you enjoy this episode? Please leave a review on Apple or Spotify. Join Jenny for a FREE live training: www.trademarkfarmer.com/training Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note

In this episode, Jen talks about one of the biggest shifts that changed her business: stopping the side-hustle energy, stepping out of overwhelmed employee mode, and fully embodying the CEO identity. She shares how so many business owners say they want more money, better clients, stronger boundaries, and less chaos — but they are still operating with the same habits, same mindset, and same self-concept that kept them stuck in the first place.Jen explains why identity always shows up in business. How you see yourself affects what you charge, what you tolerate, how you follow up, how you handle conflict, and how confidently you show up online and in your process. If you still identify as the people pleaser, the overworker, the unsure beginner, or the scared small business owner, that version of you will keep showing up everywhere.This episode is all about the shift from employee to CEO — from reacting to leading, from hoping to deciding, from external validation to internal certainty. Jen also talks about why the next-level version of you probably does less, not more, and why identity is built through repeated proof: one confident response, one boundary, one brave post, one better decision at a time.In this episode, Jen talks about:Why acting like your business is a side hustle keeps you stuckHow identity shows up in every part of your businessThe difference between employee energy and CEO energyWhy your next-level business requires a next-level version of youWhy stronger boundaries, clearer offers, and more intention matterWhy you do not need outside validation to feel successfulHow to stop romanticizing the old version of yourselfWhy asking “who do I need to become?” is more powerful than asking “what should I do?”How repeated actions build a new identity over timeHow the Floral CEO Mastermind helps florists become the next-level CEO in their businessKey takeawayYou cannot build a next-level business with old-level habits.The identity shift that changes everything is when you stop acting like the overwhelmed employee in your business and start acting like the intentional CEO.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

Fluent Fiction - Catalan: From City Balcony to Blooming Oasis: A Floral Journey Find the full episode transcript, vocabulary words, and more:fluentfiction.com/ca/episode/2026-07-18-22-34-02-ca Story Transcript:Ca: El sol lluïa amb força mentre en Jordi caminava pel camí estret que duia a la granja de flors.En: The sun was shining brightly as Jordi walked along the narrow path that led to the flower farm.Ca: Era un dia clar d'estiu, i l'aire estava ple de l'aroma dolça dels camps florits.En: It was a clear summer day, and the air was filled with the sweet aroma of the blooming fields.Ca: En Jordi estava emocionat, però també una mica nerviós.En: Jordi was excited, but also a little nervous.Ca: Volia transformar el seu petit apartament a la ciutat en un oasi de colors i frescor, però no sabia per on començar.En: He wanted to transform his small apartment in the city into an oasis of colors and freshness, but he didn't know where to start.Ca: A l'arribar a la granja, va quedar impressionat per la diversitat de flors.En: Upon arriving at the farm, he was impressed by the diversity of flowers.Ca: Les fileres de margarides, roses i gitanilles s'estenien fins a l'horitzó.En: Rows of daisies, roses, and gitanilles stretched to the horizon.Ca: Els colors brillants dels pètals contrastaven amb el verd intens de les fulles, creant una simfonia visual que gairebé el deixava atònit.En: The bright colors of the petals contrasted with the deep green of the leaves, creating a visual symphony that almost left him stunned.Ca: En aquell moment, va entendre que escollir les flors adequades no seria una tasca fàcil.En: At that moment, he realized that choosing the right flowers would not be an easy task.Ca: Mentre caminava entre les plantes, una veu càlida i acollidora el va sorprendre.En: As he walked among the plants, a warm and welcoming voice surprised him.Ca: "Hola, noi!En: "Hello, young man!"Ca: " va dir la Mercè, una dona gran amb ulls brillants i mans fortes de treballar la terra.En: said Mercè, an older woman with bright eyes and strong hands from working the land.Ca: "Veig que tens interès pels nostres tresors d'estiu.En: "I see you're interested in our summer treasures."Ca: ""Sí," va respondre en Jordi, una mica insegur.En: "Yes," Jordi responded, a little unsure.Ca: "Vull crear un jardí al meu balcó, però no sé quines flors triomfaran millor amb tant de sol.En: "I want to create a garden on my balcony, but I don't know which flowers will thrive best with so much sun."Ca: "La Mercè va somriure, mostrant les arrugues acollidores d'una vida plena.En: Mercè smiled, showing the welcoming wrinkles of a full life.Ca: "Entenc el que vols dir," va dir ella.En: "I understand what you mean," she said.Ca: "El sol pot ser un amic i un enemic alhora per a les plantes.En: "The sun can be both a friend and a foe for plants."Ca: "Van caminar junts pels camps mentre la Mercè li explicava les virtuts de cada planta.En: They walked together through the fields as Mercè explained to him the virtues of each plant.Ca: Gitanilles per la seva resistència, lavandes pel seu aroma relaxant, i petúnies pels seus colors vibrants.En: Gitanilles for their resilience, lavenders for their relaxing aroma, and petunias for their vibrant colors.Ca: "Però recorda," li va advertir, "no tots els colors i plantes han d'estar junts alhora.En: "But remember," she warned him, "not all colors and plants should be together at once.Ca: Un punt focal fort és millor que un caos de flors.En: A strong focal point is better than a chaos of flowers."Ca: "Amb el cor ple de dubtes, en Jordi es va trobar en una encrucillada.En: With his heart full of doubts, Jordi found himself at a crossroads.Ca: Havia volgut una explosió de varietat, però la saviesa de la Mercè li feia reconsiderar la seva opció inicial.En: He had wanted an explosion of variety, but the wisdom of Mercè made him reconsider his initial choice.Ca: Volia harmonia, però també desitjava mantenir el seu amor per la diversitat.En: He wanted harmony, but he also wished to maintain his love for diversity.Ca: Finalment, després de molta reflexió, en Jordi va decidir: Triaria una barreja de flors, però amb l'ajuda d'en Mercè, seleccionaria colors i patrons de creixement que es complementessin entre si.En: Finally, after much reflection, Jordi decided: He would choose a mix of flowers, but with Mercè's help, he would select colors and growth patterns that complemented each other.Ca: Triaria gitanilles blanques per la seva senzillesa, lavandes per contrastar amb la seva tonalitat calmant, i alguna petúnia rebel per afegir un toc de vivacitat.En: He chose white gitanilles for their simplicity, lavenders to contrast with their calming tones, and a few rebellious petunias to add a touch of vivacity.Ca: En Jordi va deixar la granja amb les mans plenes de flors i el cor ple d'esperança.En: Jordi left the farm with his hands full of flowers and his heart full of hope.Ca: Havia après una lliçó valuosa: l'harmonia i la passió no eren enemics, sinó aliats que es trobaven en l'elecció equilibrada.En: He had learned a valuable lesson: harmony and passion were not enemies, but allies found in balanced choice.Ca: A mesura que s'allunyava, el sol brillava encara més intensament, com si aprovara les seves eleccions, mentre les flors dansaven lleugerament al ritme de l'estiu.En: As he walked away, the sun shone even more intensely, as if it approved of his choices, while the flowers lightly danced to the rhythm of summer. Vocabulary Words:the path: el camíthe farm: la granjathe aroma: l'aromabloomin'g fields: camps floritsnervous: nerviósthe diversity: la diversitatthe rows: les fileresthe horizon: l'horitzóthe leaves: les fullessweet: dolçato thrive: triomfarthe wrinkles: les arruguesthe virtue: la virtutresilience: resistènciavibrant: vibrantsthe chaos: el caosthe crossroads: l'encrucilladathe choice: l'eleccióthe wisdom: la saviesathe harmony: l'harmoniathe passion: la passióthe hope: l'esperançato reconsider: reconsiderarto complement: complementarsimplicity: senzillesacalming: calmantrebellious: rebelbalance: equilibradaintensely: intensamentto approve: aprovar

What if the answer to floristry's floral foam problem could be grown instead of manufactured?In this episode, Bec sits down with Kristina Bircsak of Miconet Solutions, creator of Natriform — a plant-based floral mechanic grown from hemp and mycelium, developed right here in Australia in collaboration with working florists.Bec and Kristina first met at the Melbourne International Flower and Garden Show, where Kristina's incredible mycelium sculpture was turning heads. But what started as a hobby — growing mycelium fibreboard with her partner to replace single-use plastics — soon became something much bigger. After attending a sustainability workshop at MIFGS, Kristina discovered just how damaging floral foam really is: breaking down into microplastics, harmful to touch and breathe, and quietly embedded in an industry built around nature.Kristina also shares the deeply personal moment behind it all. Seven years ago she survived bowel cancer, and it changed everything — what she cared about, what she wanted to leave behind, and the impact she wanted to make on the world. Natriform is her answer.Together, Bec and Kristina dig into:• What Natriform actually is — mycelium as the glue, hemp as the structure, and why growing a product is like "taming a beast"• The hundreds of prototypes tested over years, using rescued secondhand flowers• What it's like to use on the bench: overnight soaking, planned workflows, fridge storage, and that satisfying stem grip• Why casket arrangements and the funeral industry could be transformed by it• End of life: it dries out, crumbles into your compost or garden bed — and might even grow you a crop of mushrooms• The AS 5810 home-compostable wrap that keeps every drip contained• Why hemp and mycelium make it genuinely sustainable from start to finish — low water, fast growing, soil regenerating• How feedback from florists directly shaped the product (bigger, deeper blocks are on the way)• The industry tide turning against foam — MIFGS, the RHS and a foam-free Chelsea• What's next: full-scale production, new shapes and quick tutorials• And Kristina's advice for any florist wanting to take one step towards foam free: educate yourself, and change just one thingIf you've ever tried to ditch the foam and slipped back because the alternatives were too fiddly or time consuming, this conversation will give you real hope — an Australian-made product designed with florists, for florists, is nearly here.Find Kristina and follow Natriform's journey:Website: miconetsolutions.com.auFollow Miconet Solutions on Instagram and Facebook for product updates and release newsAbout the guest: Kristina Bircsak is the co-creator of Natriform and founder of Miconet Solutions. What began as a hobby growing mycelium fibreboard to replace single-use plastics became a years-long mission to develop a genuinely sustainable, Australian-grown alternative to floral foam — developed in collaboration with florists and mentors across the industry.Follow Dish the Dirt on Instagram: @_dishthedirt_

Planning a Disney Wedding Pavilion ceremony with an EPCOT reception? In this episode of the Disney Wedding Podcast, Stephenie shares how she created an elegant Walt Disney World wedding with a ceremony at Disney's Wedding Pavilion, cocktail hour at Italy Isola, and a reception inside the iconic American Adventure Rotunda at EPCOT. She explains why she chose these venues, how she designed a timeless wedding aesthetic, and why Disney entertainment—including the Major Domo and the Voices of Liberty—became the centerpiece of the celebration. Stephenie also shares practical Disney wedding planning advice on reusing floral décor to save money, choosing action stations over a plated meal, selecting room blocks, planning transportation, and making the most of an evening wedding timeline. Whether you're planning a Disney Fairy Tale Wedding or simply looking for Disney wedding inspiration, this episode is packed with real-world tips for creating a memorable guest experience while making smart planning decisions. ✨ In this episode: • Wedding Pavilion ceremony • Italy Isola cocktail hour in EPCOT • American Adventure Rotunda reception • Voices of Liberty wedding performance • Major Domo surprise ring bearer • Wedding timeline and photography tips • Floral transfer and décor budget strategies • Action station reception menu recommendations • Guest transportation and resort room blocks • Lessons learned and advice for future Disney couples View photos and full details from this Disney wedding here: https://disneyweddingpodcast.com/stephenie-bings-american-adventure-rotunda-wedding/ And click here to start planning your own Disney World wedding with the Fairytale Weddings Guide: https://fairytaleweddingsguide.com/shop/fairytale-weddings-guide/ Subscribe for more real Disney wedding stories, planning advice, venue tours, and expert tips from couples who have celebrated at Walt Disney World, Disneyland, Aulani, and Disney Cruise Line weddings. #DisneyWedding #DisneyFairyTaleWeddings #WeddingPavilion #EPCOTWedding #AmericanAdventureRotunda #ItalyIsola #DisneyWeddingPodcast #DisneyBride #DisneyWeddingPlanning #DisneyWeddingIdeas #VoicesOfLiberty #WeddingInspiration #WaltDisneyWorldWedding #FairytaleWeddingsGuide #DisneyWeddingTips

The Snohomish County Flower Collective is a regional wholesale floral hub founded in 2023 to bring together nearly 40 growers under one roof. Frequently called the Sno-Co-Flo-Co, the group is based in the historic town of Snohomish, about 35 miles north of Seattle, and most of their members have farms in Snohomish and nearby counties. […] The post Episode 777: Snohomish Co. Flower Collective (bonus interview w/ Alicia Schwede) appeared first on Slow Flowers Podcast with Debra Prinzing.

5 Things to Focus on to Drive Revenue in Your BusinessIn this episode, Jen breaks down five of the most important things florists should focus on if they want to drive more revenue without feeling strung out, reactive, or constantly overwhelmed. She shares why revenue does not come from doing everything. It comes from focusing on the right things with intention.Jen talks about how easy it is to get distracted by shiny objects, random advice, and the feeling that you should be doing everything all at once. But if your business feels chaotic and your revenue is not where you want it to be, it may be time to simplify and look at the core drivers that actually make a difference.The five areas she focuses on are: better leads, stronger conversion, better pricing, bigger project scope, and systems that protect your time. She explains how better-fit leads make revenue easier, why conversion matters just as much as visibility, how pricing needs to support the business you want, why helping clients think bigger can dramatically grow bookings, and how systems reduce wasted time and protect your energy.She also reminds florists that mindset matters. If you do not believe you deserve to make money, it becomes much harder to build a business that actually does. Revenue is not just tactical. It is also tied to what you believe is possible for you.In this episode, Jen talks about:Why audience and visibility matter if you want more revenueHow better leads help you spend time on the right clientsWhy stronger conversion is one of the fastest ways to drive revenueHow confidence and consultation skills impact booking ratesWhy better pricing matters more than just booking more weddingsHow raising minimums and protecting profit can change your businessWhy helping clients think bigger can grow project scope fastHow upselling design ideas can increase revenueWhy systems protect your time and reduce wasted effortHow brochures, pricing transparency, and templates can improve lead qualityWhy your money mindset may be affecting revenue more than you realizeHow the Floral CEO Mastermind helps florists grow with better systems and strategyKey takeawayRevenue grows when your business gets sharper.Sharper leads.Sharper pricing.Sharper process.Sharper offers.Sharper beliefs about what you deserve.Mentioned in this episodeThe Floral CEO Mastermindjeni@floralceo.comInstagram DM: @‌thefloralceo

We talk with professional wedding planner Blakeley Santos about how to plan a wedding with clear priorities and a real budget so you don't start marriage under financial pressure. We share what couples overspend on first, how to cut costs without hurting the guest experience, and what to book fast when the timeline is tight. • January engagement rush and how wedding seasons work in Louisiana • Common early mistakes like booking vendors before doing price research • Handling family pressure and keeping the focus on the marriage • Budget reality checks when inspiration photos don't match the number • Typical budget weight on venue plus catering and bar • Floral sticker shock and how to quote the dream then scale back • Smart savings like candles, repurposing ceremony florals, and DIY bundles • Top priorities for 6 to 12 month weddings like venue, catering, band, photographer • What a planner provides through packages, vendor connections, and a live budget spreadsheet • Money conversations couples should have early, including who is paying • Ways to save through season choices and even a Sunday wedding Subscribe to the Money Matters Podcast, and visit neighborsfcu.org slash financial wellness for more tools to help you build a strong financial future. Have an idea for a show or a question for Kim? Send us a text messageSupport the showWelcome to Money Matters, the podcast that focuses on how to use the money you have, make the money you need and save the money you want – brought to you by Neighbors Federal Credit Union. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. 

Did you know carpenter bees can get drunk while visiting passionflowers? In this episode of the Wild Herbs Podcast, Dr. Shawn Krosnick, a professor of biology at Tennessee Technological University, shares insights from her years of research on the genus Passiflora. She uncovers the floral anatomy of passionflower, its pollination biology, primary fruit dispersers, evolutionary relationships with other plant families, and why it holds the record for the greatest leaf shape diversity in the plant kingdom. Click here to watch this episode on YouTube! Resources:

Quick question—how much time do you really spend working ON your business (not just IN it, arranging flowers, answering emails, running errands, etc.)? Be honest! If you're like most florists, there's a good chance you look up and it's a new month, but you're stuck with the same old problems: Money stress. Overbooking. Saying yes when you want to scream no. Chaotic processes that make you want to facepalm.Let's be real: It's easy to get stuck in the hustle, reliving the same frustrating moments on a loop. Total “Truman Show” vibes, right? 02:00Here's the game-changer—have you tried a CEO Day? No, you don't need to book a fancy hotel or a spa day (unless you want to, then yes, please!). Just a solid 2-3 hours where you take a step back, get brutally honest, and look under the hood of your business. Ask yourself:What worked? What flopped?What drained me? What filled my cup?Where am I underpricing or overbooking?What's making me want to pull my hair out… and how can I FIX IT for good? 04:04This is your time to lead instead of react. Look at your revenue, leads, closing rate, and what content actually works. Pick one broken process and fix it. Set just ONE to THREE priorities for the month instead of letting the chaos rule. 06:06 This kind of clarity brings a peace you might not have felt in ages, and best of all—it actually helps you break out of the cycle of “next month will magically be better.” Spoiler: Not without some intention behind it! 07:42In the Floral CEO Mastermind this month, we're digging into all things CEO day—systems, habits, AND what actually moves the business forward, so you're not stuck in “employee” mode 24/7. Swing by floralceo.com/mastermind if you're curious or ready for a real shift!Here's to fresh starts and real leadership (even if it's just two hours at your kitchen table in fuzzy slippers). You've got this!

Fluent Fiction - Hebrew: A Floral Memory: Love Blooms in the Garden's Heart Find the full episode transcript, vocabulary words, and more:fluentfiction.com/he/episode/2026-07-12-22-34-00-he Story Transcript:He: אבי עמד בכניסה לגן הבוטני.En: Avi stood at the entrance to the botanical garden.He: האוויר היה חם ובפנים הפרחים פרחו בצבעים עזים.En: The air was warm, and inside, the flowers bloomed in vibrant colors.He: הדרך ללב הגן הייתה פתלתלה, מלאה צמחיה מרהיבה ושלטי הסבר על המינים השונים.En: The path to the heart of the garden was winding, filled with magnificent vegetation and explanatory signs about the different species.He: אבל אבי חשב רק על פרח אחד – זה שסבתא שלו אהבה כל כך.En: But Avi thought only about one flower - the one his grandmother loved so much.He: הוא הבטיח שהיום הוא יראה אותו.En: He promised that today he would see it.He: יעל עמדה לידו, מחייכת.En: Yael stood next to him, smiling.He: היא תמיד הייתה לצידו, תומכת בחלומות שלו.En: She was always by his side, supporting his dreams.He: אולי היום תספר לו על הרגשות שלה כלפיו.En: Perhaps today she would tell him about her feelings toward him.He: אבל קודם הפרח.En: But first, the flower.He: "הגובה הזה של אנשים משוגע," יעל אמרה.En: "This crowd of people is crazy," Yael said.He: "איך נצליח להגיע?En: "How will we manage to get there?"He: "אבי השפיל מבט.En: Avi lowered his gaze.He: לא היה לו זמן לחשוב על פתרונות, כי לידם עמד נועם, היריב הוותיק שלו מהאוניברסיטה.En: He didn't have time to think of solutions because Noam, his long-time rival from university, was standing nearby.He: נועם היה עסוק בחיפוש דרכים משלו להגיע אל הפרח ולתעד אותו.En: Noam was busy finding his own ways to reach the flower and document it.He: המשחק הפעם היה על היוקרה והפרסום.En: The game this time was about prestige and publicity.He: אבל בשביל אבי זה היה אישי.En: But for Avi, it was personal.He: "אבי, אני חושבת שאולי נוכל למצוא דרך אחרת," יעל הציעה וניגשה למפה של הגן.En: "Avi, I think we might find another way," Yael suggested and approached the garden's map.He: "אולי יש פינה שקטה ואנחנו יכולים לראות משם.En: "Maybe there's a quiet corner, and we can see from there."He: "לפני שאבי הבין, הם התחילו לזוז, עוקפים אנשים ומשיגים זווית ראייה משלהם.En: Before Avi realized, they started moving, weaving through people and finding their own viewpoint.He: אבל בדיוק כשהגיעו לשיחים קרובים, ראה מישהו מהצוות והם נתפסו.En: But just as they reached some nearby bushes, a staff member noticed them, and they were caught.He: "היא לאישה הזו אני אספר על סבתא שלי," אבי לחש ליעל.En: "I'll tell this lady about my grandmother," Avi whispered to Yael.He: מנהל הגן, איש מבוגר עם פנים רציניות, ניגש אליהם.En: The garden manager, an elderly man with a serious face, approached them.He: אבי סיפר לו על סבתא שלו, איך הייתה לוקחת אותו לראות פרחים והייתה מחייכת כשהפרח הזה הוזכר.En: Avi told him about his grandmother, how she used to take him to see flowers and would smile when that particular flower was mentioned.He: "זו לא רק סיבה אישית.En: "It's not just a personal reason.He: זה גם כבוד.En: It's also an honor."He: "המנהל הבין והנהן.En: The manager understood and nodded.He: "בואו, אני אתן לכם הצצה מכובדת.En: "Come on, I'll give you a respectable glimpse."He: "אבי ויעל התקרבו אל הפרח.En: Avi and Yael moved closer to the flower.He: הוא היה יפהפה, זורח בצבעים שקשה לתאר.En: It was beautiful, shining in colors that were hard to describe.He: אבי הרגיש משוחרר סוף סוף.En: Avi felt finally free.He: הוא ידע שלעולם לא היה מגיע לרגע הזה בלי יעל.En: He knew he would never have reached this moment without Yael.He: הוא חייך אליה והם התחלקו ברגע שבו הפרח היה הרבה יותר מאשר פרח, הוא היה זיכרון, הוא היה אהבה.En: He smiled at her, and they shared the moment where the flower was much more than a flower; it was a memory, it was love. Vocabulary Words:entrance: כניסהbotanical: בוטניbloomed: פרחוvibrant: עזיםwinding: פתלתלהmagnificent: מרהיבהvegetation: צמחיהspecies: מיניםcrowd: הגובהmanage: נצליחlowered: השפילgaze: מבטsolutions: פתרונותrival: יריבdocument: לתעדprestige: יוקרהpublicity: פרסוםweaving: עוקפיםviewpoint: זווית ראייהbushes: שיחיםstaff: הצוותcaught: נתפסוwhispered: לחשהglimpse: הצצהrespectable: מכובדתfree: משוחררshared: התחלקוmemory: זיכרוןfeelings: הרגשותelderly: מבוגרBecome a supporter of this podcast: https://www.spreaker.com/podcast/fluent-fiction-hebrew--5818690/support.

Kim Stare Wallace from Dry Creek Vineyards joins Dan Berger and Daedalus Howell on California Wine Country. She has been on the show before, the last time was this episode in September of 2025. Kim has brought four bottles of two varieties, for tasting. One is their dry Chenin Blanc. They have made the same style for 54 years. Dan Berger remembers the first vintage of this wine and it is still as good as ever. Chenin Blanc is having a comeback right now.  Her father, David Stare, founded Dry Creek Vineyards. He loved the Loire Valley wines of France which is why he planted these vines. Charles Krug made Chenin Blanc since the late 1960s but it was sweet. David Stare at Dry Creek Vineyard made it in an authentic dry Loire Valley style. Dan says this one is as good as any vintage they have ever made. Despite the ups and downs of sales over the years, they continue to produce it the same way, low alcohol and high acidity. It is a single vineyard wine, coming from the Wilson Vineyard nearby in Clarksburg. Dan knows the vineyard and says it has very fertile soil. It is close to Stockton. Their style is “hands-off winemaking.” It is 100% Chenin Blanc, fermented in stainless steel, there is no oak and no blending of other varietals. Melon Flavors in Chenin Blanc Dan mentions that the textbooks say to look for melon flavors, but not cantaloupe, he means white melon. He also notices that this wine is dryer than most of the Loire Valley Chenins.  Dry Creek Vineyards also makes about 500 cases of a Chenin Blanc crémant style. Kim remembers a tasting that their friend Jean Baumard organized. He has a winery, Domaine des Baumards, in the Loire Valley. Dan remembers that event, when Jean Baumard brought some very rare dry Chenins called Savennières. One was from 1937. They had hidden some bottles during World War Two and this was a survivor. It was excellent. When Kim was 13 years old, her parents did a house exchange with the Baumards, whose home is in the Loire Valley village of Rochefort sur Loire. This Chenin Blanc sells for $16-$19, and it is a great value at that price. Dan advises storing some in a cool place for any occasion. 2025 Dry Creek Valley Sauvignon Blanc Next is a 2025 Dry Creek Valley Sauvignon Blanc. It is a new release. David Stare was the first to plant SV in the region, in the 1970s. People laughed. He was told it was a dumb variety. He turned out to be right about it. It’s 100% Dry Creek Valley, so it reflects the warmer climate. They planted unusual clones of Sauvignon Blanc, Sauvignon Musqué and Sauvignon Gris. Dan says you can taste the subtle differences between these clones and their signature Fumé Blanc. Sauvignon Gris is very rare. Dan compares the flavors to an heirloom grapefruit. He thinks it will improve with ten years in the cellar. The New Zealand SVs are softer and sweeter. Kim reads the tasting notes, “Floral notes of jasmine, geranium and hibiscus; fresh herbal hints of cilantro stem; tomato leaf and white pepper mingle with wet gravel minerality.” The herbal notes won’t come out for this wine until about ten more years, says Dan. In this case, the fruit is right up front. Daedalus detects a whiff of dried tarragon. 2026 Best Winery in the 2026 SF Gate Dry Creek Vineyard won the title Best Winery in the SF Gate’s 2026 Best of the Bay issue. Dan remembers they showed Field of Dreams on a portable screen in the vineyard. They have a concert this Saturday afternoon, from 12-4 pm, two days from the day the show is recorded live. Visit the Dry Creek Vineyard website Events page for their full schedule.  

Based on her recent design workshop for the Seattle Growers Market, Gina Thresher of From the Ground Up Floral shared a design demonstration during our Slow Flowers Member meetup in June – and we filmed the session to share today. Gina's European Sustainable Armature Bouquet elevates floral artistry by moving beyond foam, glue and tape. She shares […] The post Episode 776: Learn How to Make a Sustainable, European-Style Armature with Gina Thresher of From the Ground Up Floral appeared first on Slow Flowers Podcast with Debra Prinzing.

Have you ever set an ambitious goal, felt completely motivated, and then found yourself overwhelmed or discouraged just a few weeks later?You're not alone—and the problem probably isn't your motivation.In this episode of The Floral CEO Podcast, we're talking about one of the biggest mistakes entrepreneurs make when setting goals: focusing only on the outcome instead of the actions that create the outcome.Whether your goal is reaching six figures, booking more weddings, growing your flower farm, improving your marketing, or simply creating a healthier work-life balance, success comes from building systems and habits that consistently move you forward.Instead of chasing one big number, I'll show you how to reverse engineer your goals, monitor the behaviors that actually matter, and build a CEO operating system that keeps you focused—even when life gets busy.In This Episode You'll Learn:Why outcome-based goals often leave you feeling discouragedHow to reverse engineer your revenue goals into measurable actionsThe difference between tracking results versus tracking behaviorsWhy having too many goals actually slows your progressHow to create weekly, monthly, and quarterly CEO check-insWhy your goals need to match your current season of life and available capacityHow to stop making emotional business decisions and start using dataThe importance of building consistency instead of relying on motivationHow accountability creates long-term successA Real-World ExampleWant to book $100,000 in weddings?Instead of simply writing down "$100K" on a vision board, break it into manageable pieces:What's your average wedding value?How many weddings do you need?What's your average consultation-to-booking conversion rate?How many inquiries and consultations do you need each month?What marketing activities consistently generate those inquiries?When you know the answers to those questions, you stop hoping your business grows—and start creating a plan that makes growth predictable.CEO Reflection QuestionsAs you finish today's episode, ask yourself:Am I measuring outcomes or behaviors?What daily or weekly actions actually move my business forward?Am I trying to accomplish too many goals at once?Do my goals align with the season of life I'm currently in?When is the last time I intentionally reviewed my business performance?Sometimes the biggest breakthrough isn't setting a bigger goal—it's building a better system.Mentioned in This Episode

In this episode, Jen breaks down exactly how she gets wedding leads off third-party platforms like Zola, WeddingWire, The Knot, Instagram DMs, and other places where couples often reach out with very little commitment.If you have ever felt frustrated by doing a lot of work for leads who are hiding behind a platform, ghosting you, or asking for too much without giving much back, this episode is for you. Jen shares the process she uses to create a stronger equal energy exchange, protect her time, and move people into her own ecosystem where she can communicate more clearly and convert better leads.Instead of spending time going back and forth inside third-party platforms, Jen explains how she quickly acknowledges the inquiry, finds a point of common ground, and invites the couple to email her directly so she can send her brochure, service offerings, and starting pricing. From there, she uses intentional questions to gauge whether the person is serious, aligned, and willing to engage in a mutual exchange of energy.This episode is a powerful reminder that you do not need to overwork for every lead. You need a process that protects your peace, builds trust, and helps the right clients move closer.In this episode, Jen talks about:Why third-party sites can feel frustrating and unproductiveHow this connects to the idea of equal energy exchangeWhy she avoids long back-and-forth conversations inside third-party platformsHow she uses common ground to start building connectionThe exact way she invites clients into her email processWhy her brochure and starting pricing help qualify leads fasterThe questions she asks to test whether a lead is seriousHow she decides when someone is ready for a consultationWhy she still believes in consultations and custom estimatesHow she uses her process to show value, creativity, and serviceWhy protecting your time and energy is part of running a better businessKey takeawayYou do not need to chase people around on third-party platforms.You need a process that moves them into your world, builds trust, creates an equal energy exchange, and helps you spend your time on the leads that are actually worth it.

Mark hears about the preparation involved in setting up the Fettercairn Show which this weekend celebrates its 190th show, and the 200th anniversary of the Fettercairn Farmers Club which runs it. The committee tell him what sets it apart from other shows.Rachel is on the Solway coast exploring the RSPB Mersehead Nature Reserve. Mersehead is home to one of the rarest amphibians in the UK and has a huge range of different habitats.This week's Scotland Outdoors podcast features Mark learning about attempts to save the rare twinflower in the Abernethy Forest. We hear an excerpt of Sam Jones from charity Plantlife showing him some of the success they've had so far.If you've been in Edinburgh recently, you may have spotted the Floral Clock in West Princess Street Gardens. It's the oldest one of its kind in the world and this year therapeutic horticulture charity Trellis are the organisation being celebrated by the clock. Rachel went to see it all being planted up and hear about its history.North 58 Sea Adventures run boat trips into the Moray Firth from Lossiemouth and Findhorn. Mark climbed aboard a trip from Findhorn with skipper Peter, and some enthusiastic dolphin spotters to see if they could catch a glimpse of any.We chat live to Pete Moore who is undertaking a challenge to see all of the 29 species of butterflies that are native to the Scottish Highlands. He's cycling to all the different locations, and we hear how he's been getting on so far.And we celebrate some unusual wildlife encounters and your wildlife poetry after last week's story of an amorous grouse sparked you to get in touch.Rachel finds out about an Aberdeen University project which involves studying the sounds of two coastal areas, Torry in Aberdeen and North Yell in Shetland which are both undergoing economic and cultural transformations. She hears some of the sonic postcards being created at Greyhope Bay.

Is it the last fading remnants of spring in the air, or is that just a pollen cloud heralding another allergy attack? This week the guys sit down to chat about meads made with flowers – what kinds to use, how to get the flavors out, as well as some speculation as to which would … Continue reading "Episode 329 – Floral Meads"

Designed by Alanna Messner-Scholl of Waverly Flower Co., the “Earth Dress” is a slender, floor-length gown that appears to grow from a demure pair of seed-embellished ballet flats. It seems fitting that a sustainable farmer-florist who once attended the Fashion Institute of Technology would conjure up this organic-looking garment using compost, soil, moss, roots, seeds, […] The post Episode 775: The Earth Dress with Alanna Messner-Scholl of Waverly Flower Co., the American Flowers Week Botanical Couture Series, Part Three appeared first on Slow Flowers Podcast with Debra Prinzing.

In this episode, Jen shares five of the biggest business hacks that have helped her create more clarity, momentum, and growth in her floral business — without adding more chaos. If you have been feeling stuck, distracted by shiny objects, or unsure where to spend your time, this episode is all about the habits and systems that actually move the needle.Jen talks about why the best business growth strategies are not always flashy. Sometimes they are simple, repeatable things that make your business feel easier to run and help you work with more intention. From her Sunday reset and monthly CEO Day to pricing transparency, styled shoots, open houses, and mentoring, she breaks down the tools that have helped her grow with more focus and less overwhelm.She explains how a weekly reset helps her reduce stress before Monday, why a CEO Day helps business owners stop living in reaction mode, how pricing transparency filters out bad-fit inquiries, why styled shoots and open houses can strengthen your portfolio and visibility, and how mentoring can speed up your growth by helping you stop trying to DIY every answer.In this episode, Jen talks about:Why a Sunday reset is one of the most effective ways to reduce stress and create momentumHow to use a Sunday reset to get proactive instead of reactiveWhy every florist should have a monthly CEO DayWhat to review during a CEO Day, including numbers, leads, systems, and goalsWhy pricing transparency can save time and qualify leads fasterHow pricing transparency helps reduce bad-fit inquiriesWhy styled shoots and open houses can elevate your portfolio and increase visibilityHow to create the kind of work you want to attractWhy mentoring and coaching can accelerate growth and reduce blind spotsHow investing in support can help you grow faster and make better decisionsWhy the Floral Rockstar Retreat and Floral CEO Mastermind can help florists implement these strategies in real lifeKey takeawayThe best business hacks are often the ones that create clarity, reduce overwhelm, and make your business easier to run. Small systems, intentional visibility, honest pricing, and the right support can completely change the trajectory of your floral business.Mentioned in this episodeFloral Rockstar Retreathttp://floralceo.com/workshopThe Floral CEO Mastermindhttp://floralceo.com/mastermind

Behind-the-Scenes a REAL Wedding DayDiscover a detailed recount of a beautiful, traditional wedding day, emphasizing the importance of flexibility, personal touches, and the behind-the-scenes logistics that make weddings memorable. Hannah and Ashley share practical tips, funny moments, and insights into managing wedding timelines, locations, and family dynamics.Key TopicsTrends in wedding season: inside vs. outside ceremonies, big weddings making a comebackTips for managing tight timelines and unexpected day-of issuesUnique and personal wedding details: incorporating engagement photos and DIY elementsImportance of vendor relationships and communicationHow to handle logistical surprises like last-minute floral or timing glitchesRespecting venue traditions and maintaining decor integrity during ceremoniesPractical advice for couples on location choices and wedding day schedulesTimestamps00:00 - Introduction: wedding trends and season overview00:13 - Recap of Cameron and Chaz's wedding and wedding weather01:21 - Behind-the-scenes: in-home detail shots and location tricks02:50 - Managing tight timelines and detail shot durations03:56 - Handling last-minute adjustments and family involvement05:27 - When to schedule late-night photos and why to stagger videography06:25 - Approaching vendor coordination and minimizing delays07:44 - Personalized details: flowers, jewelry, and documentation09:20 - Balancing formalities with authentic family moments10:27 - Early morning prep and location choices for intimate weddings11:58 - Flexibility in timeline rewrites and quick pivots13:36 - In-the-laundry-room detail tips and lighting tricks15:34 - The importance of personal spaces and DIY setups16:53 - Managing challenging lighting and photography obstacles17:52 - Keeping the ceremony respectful and unobtrusive20:16 - Floral drop-offs and logistical challenges22:23 - Capturing emotional family moments and candid photos23:37 - Overcoming space constraints in church settings25:22 - Cultural wedding elements and ceremony specifics27:25 - The beauty of flexible scheduling and ceremony flow30:23 - Navigating church restrictions and aisle management32:43 - Details of outdoor vs. indoor photo options35:34 - Addressing weather concerns and muddy shoes37:28 - Creative solutions for background and framing39:32 - Surprising surprises: GPS issues and local events impacts44:00 - Celebrating the charm of small-town weddings and community49:06 - The trend resurgence of church weddings and indoor venues54:44 - Building relationships with couples for authentic photos Hosted on Acast. See acast.com/privacy for more information.

In this episode, Jen talks about what to do when every task in your business feels huge and overwhelming. Instead of focusing on giant moves, she shares 10 small, actionable things you can do to create momentum in your wedding floral business. These are practical steps that help you stay visible, build relationships, strengthen referrals, and keep moving forward without feeling like you need to climb a mountain every day.Some of these ideas are things Jen has used for years, and others are newer habits that have worked really well for her in growing connections and visibility. The point of the episode is simple: small actions done consistently can lead to big momentum over time.In this episode, Jen talks about:Why reviewing other vendors can help build stronger relationshipsWhy posting a photo dump of recent work or accomplishments on personal social media mattersHow commenting on other vendors' posts helps keep you visibleWhy tagging vendors and venues in your work can increase exposureHow “engagement ring radar” can open conversations in everyday lifeWhy joining bride Facebook groups can help you connect with potential clientsThe importance of following up with past inquiriesWhy updating one thing on your website matters more than waiting to redo everythingHow posting yourself talking on stories builds trust fasterWhy reaching out to one planner or venue each week can create long-term referral opportunitiesKey takeawayYou do not need giant moves to grow your floral business. Small, thoughtful, consistent actions can build real momentum — and often faster than you think.Mentioned in this episodeInstagram: @‌thefloralceo

Our 12th annual American Flowers Week is coming right up – June 28th through July 4th. To showcase this year's Botanical Couture collection, I'm welcoming return guest Françoise Weeks to the Slow Flowers Podcast. A longtime Slow Flowers Member, her name is synonymous with botanical couture. As an educator, she has taught thousands of students […] The post Episode 774: Lily Fashions with floral artist Françoise Weeks, the American Flowers Week Botanical Couture Series, Part Two appeared first on Slow Flowers Podcast with Debra Prinzing.

00:00 Getting honest feedback for growth 05:43 Improving floral portfolio focus09:27 Building trust and positioning expertise12:31 Improving brand perception15:56 Building Confidence for Business Success18:20 Different service tiers and pricing22:31 Boosting Bookings through Brand Confidence25:48 Success stories from the Mastermind Ready to join the mastermind? http://floralceo.com/mastermind

A priceless conversation about finding yourself in motherhood with one of our favorite gals, Aja Maria! Aja is a wife, mother of 4 girls, and business owner. She has a wealth of knowledge: from proper nourishment, managing a home, and raising daughters while building a business. You can find Aja sharing her motherhood tips and beautiful preserved bouquets on Instagram @ajamariafloral    Call or Text Our Hotline: 312-775-2615   If you've been blessed by our podcast, we ask you to prayerfully consider supporting us on Patreon https://www.patreon.com/c/whatinthedangheck   @Hallowapp get your 3-month free trial at www.hallow.com/whatinthedangheck   @rooted.for.good.skincare Use code DANG10 for 10% off www.rootedforgood.com    @setonhomestudy Use code: WTDH2026 for free shipping through 9/18. The code also waves the new family enrollment fee www.setonhome.org

In the runup to our American Flowers Week's annual Botanical Couture collection, I'm welcoming Caitlin Mathes to the Slow Flowers Podcast. A longtime Slow Flowers Member based in New York's Finger Lakes Region, Caitlin has been cultivating the Tagetes species, also known as the marigold, since 2019. Her passion led to establishing The Marigold Gardens […] The post Episode 773: The Marigold Gardens with Caitlin Mathes, the American Flowers Week Botanical Couture Series, Part One appeared first on Slow Flowers Podcast with Debra Prinzing.