Podcasts about floral

Flower farming is a magical and very personal experience for Chelsea Willis, owner of Sweet Delilah Farm. With a background in psychology and a passion for human relationships, she believes that flower work is heart work. Connecting to the land as both a grower and a designer allows Chelsea to make meaningful ties to her […] The post Episode 786: Chelsea Willis, farmer-florist and owner of Sweet Delilah Farm appeared first on Slow Flowers Podcast with Debra Prinzing.

Send us Fan MailWhat happens when you combine event floristry, freelancing, social media transparency, and… a floral vending machine?On this episode of The Fresh Bunch, we're talking with Olena Romanchuk, founder of Oro Gifts in New Jersey, about building a floral business that doesn't exactly follow the traditional playbook.Olena shares how she started over after coming to the U.S. from Ukraine, learning a new language and building her business from the ground up. We dive into her unique mix of event work, freelancing and her 13-locker floral vending machine located in a high-traffic mall. This machine not only sells flowers but also introduces her business to thousands of potential customers.And she's not stopping there. Olena has already ordered machine number two for New York City.She's also created a 30-page “How to Start a Floral Vending Machine” guide, packed with pricing, sourcing, marketing ideas, real-world lessons, and the mistakes she wishes she knew before getting started.We talk entrepreneurship, being transparent on social media, thinking beyond the traditional flower shop, and finding creative ways to get your business in front of customers. Mike even throws a few ideas into the mix that might just make their way into the next version of Olena's guide.No quarters required. This episode is packed with idea snacks for the entrepreneurial brain. https://www.instagram.com/orogiftsnj/ Her guide can be found on her Etsy: FLOWER VENDING MACHINE (supplier & Real Cost Guide) - Etsy

Jennifer Jewell's long-running public radio show “Cultivating Place“ asks: “Is cultivating place well the ability to feed your family better? Is it the ability to have a say in how our climate and our environment is cared for, starting right in our own backyards? Is it, in part, the tending to your household or community economy in […] The post Episode 785: “Cultivating Place's” Jennifer Jewell on the Power of Gardeners appeared first on Slow Flowers Podcast with Debra Prinzing.

La rentrée des crasses de l’émission Intrinsèque, saison 13. Avec: Yves Muda, Rocé, Anne Sylvestre, Julien Préfecture, Danyel Waro, Paco Ibanez, Rezso Seress, Billie Holiday, Damia, L’oignon, Gribouille, Eugène Mona, Franco Battiato, Mama Béa, Kinam, Floral, Cawa Sorix, Lee Perry,... Continue Reading →

Amigos de Madam Faraluna ® por el mundo . Durante esta transmisión vamos a hablar con Romina Reale Astróloga y terapeuta Floral desde hace más de 10 años. Tarotista. Fundadores de la escuela centro Urania y mentora de Astrólogos. Abordaremos los siguientes temas: Los signos del zodiaco como símbolos.La Astrología como lenguaje del alma.La llave del conflicto.Flores de Bach y Astrología.La sanación con la carta astral natal.

If the garden is your muse, or your source of peace and mental wellness, you'll want to join me today on a restorative and inspiring visit to FloraWood, where Jen Wilcoxon's delightful home garden and design studio serve as the basis for her creative, plant- and flora-based business. Jen founded FloraWood in 2019 to share […] The post Episode 784: Visit the Portland (Oregon) garden studio of FloraWood, where designer Jen Wilcoxon draws her inspiration for seasonal floral subscriptions and workshops appeared first on Slow Flowers Podcast with Debra Prinzing.

If you want to build a floral business that generates $200,000, $250,000, or more—especially in a seasonal wedding market—you may eventually need to figure out how to execute multiple events in the same weekend.But taking on more weddings does not automatically mean making more money.If your team, production schedule, ordering, transportation, communication, and logistics are not ready for the volume, a big revenue weekend can quickly become an expensive, exhausting shitshow.In this episode, Jeni pulls back the curtain on a recent weekend where her studio produced approximately $43,000–$45,000 in wedding work and explains exactly what made that possible.The first piece is team.You physically cannot process, design, load, deliver, install, and tear down tens of thousands of dollars in flowers by yourself. Jeni shares how she builds a freelance team, evaluates people based on their strengths, and assigns work based on what each person can execute efficiently.Because being talented is not enough.A freelancer can make beautiful flowers and still destroy your margin if every arrangement takes twice as long as you budgeted.Jeni also explains why clear expectations matter—from what each person is responsible for to how long projects should take, when freelancers will be paid, what paperwork is required, and how to make sure the owner does not become the bottleneck for every question.Then comes preparation.Inventory needs to be counted.Mechanics need to be built.Supplies need to be purchased.Foam, chicken wire, wristlets, tape, cages, vessels, candles, and rentals need to be ready before the wedding week begins.Your ordering strategy matters too. Large-volume weekends require strong wholesaler relationships, realistic ordering deadlines, backup plans, and enough product margin to account for damage and unexpected flower issues without wildly overbuying.From there, Jeni walks through how she creates a production schedule so everyone understands what needs to happen and when. Bouquets, bud vases, foam designs, personals, installations, and other pieces all have a place in the production flow.And efficiency goes far beyond floral design.Keeping the studio clean, removing empty buckets, managing boxes, consolidating leftover flowers, boxing finished designs as you go, and creating smart loading systems can save enormous amounts of time when several events are happening at once.Jeni also shares how she plans wedding-day timelines, uses delivery windows, creates detailed logistics forms, documents rentals, clearly communicates teardown expectations, and makes sure everyone knows exactly what happens to the flowers and rental items at the end of the night.Finally, she talks about something florists often forget:The aftermath.Large events create a large cleanup.And if you are building a business that operates at a higher revenue level, you need to budget resources for what happens after the flowers leave the studio too.Scaling is not simply doing more.It is building better systems so you can do more while protecting your sanity, your client experience, and your profit.In this episode, Jeni talks about:Why seasonal florists may need multiple-event weekends to reach larger revenue goalsWhat it took to execute approximately $43K–$45K in wedding work in one weekendWhy you cannot scale without a teamHow to recruit additional freelance designersWhy you should identify every freelancer's superpowerThe difference between talent and efficiencyHow slow labor can destroy profitabilityWhy attitude and studio energy matter tooCreating clear daily task lists so you are not the bottleneckAssigning one person to a design category for consistencySetting clear freelancer payment and paperwork expectationsPrepping rental inventory before wedding weekBuilding mechanics ahead of timeOrdering enough product to account for breakage without excessively overbuyingWhy strong wholesaler relationships matter at high volumeCreating backup plans for flower problemsBuilding a production scheduleKnowing when your studio is falling behindWhy cleaning as you go improves efficiencyCreating systems for garbage, compost, boxes, and empty bucketsConsolidating extra flowers into a wedding-day emergency bucketBoxing finished designs as you goOptimizing vehicle space for transportationCreating an installation tool kitUsing delivery windows when managing multiple eventsBuilding a wedding-day logistics sheetDocumenting rental inventoryCreating a clear teardown planBudgeting for cleanup after the eventWhy higher revenue requires evolving processes and staffingTeam lessonDo not simply ask:“Can this person design flowers?”Ask:What are they GREAT at—and how efficiently can they do it?Someone might be incredible at installations and inexperienced with personal flowers.Someone else might make bridesmaid bouquets incredibly fast.Someone might be a processing machine.Build your team around those strengths.Because the goal is not simply to finish the wedding.The goal is to finish the wedding profitably.The big-event mindset shiftHigher revenue requires more than bigger proposals.It requires:Better team.Better prep.Better systems.Better communication.Better logistics.You physically cannot do everything yourself.And you should not have to.Key takeawayIf you want to scale your floral business, stop asking:“How can I personally do more?”Start asking:“What systems, people, and processes need to exist so the business can handle more?”That is how bigger weddings become sustainable instead of overwhelming.

How many times have you told yourself:“I'll do it when I'm ready.”“I'll raise my prices when I feel more confident.”“I'll reach out to planners when my portfolio is better.”“I'll launch the offer when everything is in place.”“I'll do the big thing when the timing feels right.”In this episode, Jeni challenges the idea that readiness is something you need to feel before you move.Because there is a really good chance that feeling is never coming.You may still be scared.You may still feel uncertain.You may still have that tight feeling in your chest telling you that this is a big deal.But when you do the thing scared, survive it, learn from it, and keep moving, you become a little more ready for the next thing.Jeni explains why “I'm not ready yet” is often fear wearing a responsible outfit. Sometimes it sounds like preparation, but underneath it is fear of failing, fear of being judged, fear of charging too much, fear of looking stupid, or fear that nobody will buy.The answer is not to wait until the fear disappears.The answer is to take action anyway.Jeni also shares why confidence comes from repetition. You do not become confident doing consultations before doing consultations. You do not become confident with installations before doing installations. You get the rep, then another, then another.Eventually, your brain starts collecting evidence that you can handle it.Confidence is evidence you have collected about yourself.She also talks about keeping promises to yourself, allowing your first attempts to be imperfect, using the 70% rule, and choosing the smallest brave action instead of overwhelming yourself with the entire goal.You do not need certainty.You need the next move.In this episode, Jeni talks about:Why waiting to feel ready keeps people stuckHow “if and when” thinking delays actionWhy “I'm not ready” can actually be fear in disguiseThe difference between preparation and procrastinationWhy confidence comes from repetitionHow keeping promises to yourself builds self-trustWhy practice makes difficult conversations easierHow repetition improves your sales and consultation processWhy your first version is allowed to suckWhy your first attempt should not look like someone else's hundredthThe danger of requiring certainty before actingUsing the 70% rule to move fasterFinding the smallest brave actionHow to make big goals feel less intimidatingWhy CEOs make decisions without perfect informationThe Decide, Do, Discover frameworkThe 70% ruleWhen you are roughly 70% ready, move.You do not need every answer.You do not need perfect confidence.You do not need a guarantee that it will work.If you know enough to make a reasonably smart decision and the consequences are recoverable, stop researching the shit out of it and go.The other 30% often comes from doing.The Decide. Do. Discover. frameworkDecideWhat are you actually trying to do?DoTake the smallest meaningful action.DiscoverUse what happens to decide your next step.Sometimes the action gives you the answer.ExamplesWant to raise your prices?Raise the next proposal.Want to connect with planners?Email one.Want to start doing installations?Create one controlled portfolio opportunity.Want to show up more on Instagram?Post one 30-second talking-head Story.Want to network?Invite one vendor to coffee.You do not need to conquer the whole thing today.You just need the next brave move.Key takeawayReady is not a prerequisite for action.You may never wake up one morning and suddenly feel completely ready.So stop making readiness the requirement.Be scared.Be imperfect.Be 70% there.And take the next fucking step anyway.

Bloomz Flower Farm is a 25-acre farm and design studio in Zillah, Washington, with gorgeous views of Mt. Adams, surrounded by beautiful farmland in all directions, including wheat and alfalfa production. Here, owner Sara Groeneweg has infused flower farming into all aspects of her life and business. After earning an agriculture education degree at Washington […] The post Episode 783: Science teacher, flower farmer, and floral designer Sara Groeneweg of Bloomz Flower Farm in Washington's Yakima Valley appeared first on Slow Flowers Podcast with Debra Prinzing.

What happens when you have been going hard for so long that your energy starts feeling completely depleted?You do not always need to burn everything down, reinvent your business, or wait until January 1st to start over.Sometimes you need a reset.In this episode, Jeni shares how she is intentionally using the next 30 days to rebuild her energy after one of the busiest stretches of her year—and how you can do the same.The idea is simple: stop treating yourself like something that should perform endlessly on the cheapest fuel possible.Imagine buying your dream car, filling it with terrible gas, never changing the oil, never washing it, constantly running it on empty—and then getting frustrated when it stops performing well.Yet we do this to ourselves all the time.For the next 30 days, Jeni challenges you to treat yourself like you deserve premium fuel.She breaks that reset into five areas: your environment, your body, your brain, your joy, and your future.From cleaning the space that makes you feel chaotic to prioritizing sleep, movement, nourishing food, water, and sunlight, Jeni shares practical ways to begin changing how you feel immediately.She also dives into protecting your mental energy by limiting negative inputs, surrounding yourself with people who energize you, dreaming again, creating without needing to perform, and knocking out unfinished tasks that are quietly taking up mental space.Then comes joy.Book something to look forward to. Take a class. Go somewhere fun. Spend time with people you genuinely miss. Create more adventure, creativity, and connection instead of waiting for life to somehow become more enjoyable on its own.Finally, Jeni talks about investing in your future.If you want your life or business to feel different, something has to change. Take one brave action. Remove an energy leak. Make a new decision. Get support. Start building momentum now instead of waiting for some perfect future version of yourself to magically appear.In this episode, Jeni talks about:Why she is intentionally resetting after one of her busiest seasonsTreating yourself like you require premium fuelHow your physical environment affects your energyWhy cleaning and organizing one small area can create immediate momentumPrioritizing better sleep after intense seasonsMoving your body to shift your stateEating in a way that supports your energyDrinking more water and taking better care of your bodyWearing clothes that make you feel goodGetting outside and spending time in sunlightReducing negative mental inputCreating “positive propaganda” through books, podcasts, and inspiring contentSpending less time around people who drain your energyProtecting your peaceDreaming about what you want nextCreating something simply because it feels goodFinishing small tasks to create momentumFinding ways to make your life easierBooking something to look forward toFilling your life with more joy, friendship, adventure, and creativityTaking brave action toward your futureWhy waiting until January 1st will not magically change anythingThe five-part energy resetEnvironmentClean, organize, declutter, and improve the spaces you spend the most time in.BodySleep. Move. Nourish yourself. Hydrate. Get outside. Treat your body like something worth taking care of.BrainProtect your mental inputs. Reduce energy vampires. Consume things that inspire you. Dream again.JoyBook something. Plan something. Create something. Spend time with people who make you feel more alive.FutureTake one brave action toward the version of your life or business you actually want.Your 30-day challengeChoose at least one action from each category.Do not try to completely reinvent your life.Instead, ask:What would premium fuel look like for me for the next 30 days?Then start giving yourself more of it.Key takeawayYou cannot keep feeding yourself chaos, exhaustion, negativity, poor boundaries, and zero joy—and then get angry that you are not operating at your best.Your energy needs support.Give yourself 30 days of better inputs and see what begins to change.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

Stop Setting Goals. Start Setting Floors.“I want to post more.”“I want to follow up more.”“I want to network more.”“I want to make more money.”Those sound like goals, but they are also incredibly vague.In this episode, Jeni shares a different way to approach goal-setting: stop focusing only on the ceiling and start creating a floor.Your floor is the minimum standard for how you operate.Instead of saying, “I want to post more,” your floor might be:I publish three pieces of content every week.You can post four. You can post five. But you do not go below three.It is no longer something you hope to accomplish when you feel motivated, inspired, rested, or caught up.It is simply what you do.Jeni explains why your floor should be achievable enough to survive your busiest week—not just your most motivated one. Setting an unrealistic standard can create an all-or-nothing cycle where one missed day makes you abandon the entire goal.The floor creates consistency.It also removes negotiation.When you have already decided that you post three times a week, review your numbers once a month, spend two hours in CEO mode each week, or follow up with every qualified lead twice, you no longer have to wake up and decide whether you feel like doing it.The decision has already been made.Jeni also dives into why keeping promises to yourself matters. Every time you repeatedly say you are going to do something and then do not follow through, you weaken your own trust in yourself.But when you create realistic standards and consistently keep those promises, you begin reinforcing a completely different identity.You become someone who does what she says she is going to do.In this episode, Jeni talks about:Why vague goals often become hopes and wishesThe difference between a goal and an operating standardHow to create a realistic minimum for yourselfWhy your floor should survive your busiest weekHow unrealistic goals create all-or-nothing behaviorWhy standards eliminate decision fatigueHow a floor removes daily negotiationThe importance of keeping promises to yourselfCreating marketing, sales, CEO, networking, money, and boundary floorsWhy you should set floors around behaviors you can actually controlCreating ceilings around the things you refuse to tolerateWhy your standards should evolve as you growHow getting 1% better can dramatically change your business over timeWhy consistency usually wins over occasional bursts of greatnessExamples of business floorsMarketing floor:I publish three pieces of content every week.Follow-up floor:Every qualified inquiry receives at least two follow-ups.CEO floor:I spend two uninterrupted hours every week working on my business.Networking floor:I make one meaningful industry connection every month.Money floor:I review my numbers every month.Pricing floor:I do not accept a full-service wedding below my minimum.Sales floor:Every week I take at least one action that could directly generate revenue.Create ceilings around the bullshitYour business also needs standards for what you will no longer tolerate.That might look like:I do not discount below a certain amount.I do not take weddings below my minimum.I do not work seven days a week.I do not answer client emails at midnight.I do not accept more weddings in one weekend than my business can execute well.I do not tolerate repeated lateness from freelancers.Your business needs floors for what you require and ceilings for what you tolerate.The four-part frameworkChooseWhat area of your business or life needs more consistency?DefineWhat is your minimum acceptable standard?ProtectWhat systems or routines will keep you from falling below it?RaiseOnce the floor becomes normal, raise it slightly.Your challengeSet five floors:your marketing flooryour sales flooryour CEO flooryour relationship flooryour personal floorThese are not wishes.This is simply how you operate now.Key takeawayYou do not need to dramatically raise the ceiling to grow.Sometimes the biggest transformation comes from raising the floor.Your business is not built on the weeks when you occasionally crush it.It is built on what you consistently do.

Floral displays, landscaping designs, gardening clubs and scarecrows - there's plenty for the home garden enthusiast in the Horticultural Pavilion at this year's Royal Adelaide Show.

From a floral prompt, a daring caper blossoms. This week your Nice Hosts answer the question: How many flowers to you have to eat to pull off a heist?Clank!: A Deck-Building Adventure - Board Game GeekClue: The Great Museum Caper - Board Game GeekThe game board for Clue: The Great Museum CaperOur spreadsheet of Flowers, Powers, and Barriers.PromptCreate a game about flowers. The flowers may give you powers (regular or super) or may become animated when they are in full bloom. An example of a regular power is power of attorney or a driver's license and example of a superpower is invisibility.Game typeTabletop gameMaterialsGame boardThief meeplesBarrier cardsFlower tokensFlower combination legendFlower box containersAbility tracker"a one-to-one scale replica of a particularly rare flower completely made of precious metals and gems"SetupLay out the boardPlace the "one-to-one scale replica of a particularly rare flower completely made of precious metals and gems" in the center chamberDistribute flower tokensShuffle flower tokens in a bagAdd flower tokens to flower boxes without looking at them Place the boxes on the marked spaces on the boardDistribute the remaining flower tokens around the flower patches marked on the boardPlace barriersShuffle barrier cardsFor each marked space on the board, draw a barrier card and place it on the spacePlayer setupChoose a thief meepleTake a flower combination legendTake an ability trackerRulesPlayers are thieves after the same jeweled flower in the center of the board  Players must gather different flowers to give them the ability to get through the board/mazeGoal is to get through to the center of the maze-like building firstPlayers navigate to get the different flowers Combinations of flowers give you new abilities (either mundane or super-powered)Players may only have 3 active abilities at a time (if you get a new one, the first one gets pushed out)Could be places or a power that allows you to remove all of your powersPlayers need to get these powers to get through barriers in the game Barriers can be gotten through by various means (2 or 3, minimum 1)On the board there are places where flowers grow (distributed fairly) (tokens of a color/image) Some places have flower boxes, and they'd give you a random flowerMore of the flower boxes in the center of the boardIf someone gets to the center, they win, but the others now want to try and get them caught (so they can now win) Players create new barriers for the winning one to keep them from being able to get out

Spokane, Washington-based floral personality Katie Lila is on a mission to make fresh flowers a cultural expectation. Not just a novelty, but a norm. She has navigated many facets of the flower-verse – from running a floral event business, to crafting large-scale art installations, and producing her floral-centric TV series. We first featured Katie as […] The post Episode 782: Katie Lila brings “Follow the Blooms” to PBS Television Nationwide with a sneak peek of the Slow Flowers Summit Episode appeared first on Slow Flowers Podcast with Debra Prinzing.

A $15,000 wedding does not automatically make you more money than a $6,000 wedding.In fact, it is completely possible to book a large event, work yourself into the ground, and walk away with almost nothing if you are not paying attention to where your profit is leaking.In this episode, Jeni breaks down the anatomy of a profitable wedding from the initial inquiry all the way through final cleanup.She starts with one of the most important questions: is this wedding actually a good financial fit in the first place?A beautiful vision means nothing if the budget does not support it. A large invoice can quickly become unprofitable when the venue is difficult, teardown is complicated, travel is extensive, the timeline requires an oversized team, or the scope of work is far beyond what was actually priced.Jeni also explains why pricing needs to come from reality—not hope.Your client is not only paying for flowers. They are paying for your expertise, design, logistics, team, problem solving, sourcing, transportation, setup, teardown, admin time, overhead, and your ability to make the event happen when things inevitably go sideways.From there, Jeni walks through some of the biggest profit leaks in floral businesses, including overbuying, overly complicated recipes, labor creep, poor prep, freelancer inefficiency, excessive tweaking, underestimated logistics, and unpaid owner labor.She also shares how strategic design can improve both profitability and visual impact. Profitable design is not about making things cheap. It is about using creativity, mechanics, styling, repurposing, rentals, negative space, candles, linens, and focal moments intentionally.Jeni also dives into the real cost of repurposing, the profit potential of rentals, delivery and setup fees, teardown, hidden supply costs, and all the hours of work that happen before wedding week even begins.Finally, she explains why every florist should complete a post-wedding profitability review and ask whether the wedding was actually worth doing.Because profitability is not only about money.It is also about whether the stress, energy, and time required were worth what the business received in return.In this episode, Jeni talks about:Why not every dollar of revenue is equally profitableHow to determine whether a client's vision and budget are actually alignedWhy difficult venues and unrealistic timelines should affect pricingHow florists accidentally work for free on large eventsWhy pricing needs to include far more than flower costsThe real value of your expertise and problem-solving abilityHow overbuying turns profit into compostWhy complicated recipes can increase both product and labor costsHow labor creep silently destroys marginsWhy your own labor is never freeUsing an effective hourly rate to evaluate how you spend your timeHow strategic design can create more visual impact with less wasteWhen repurposing actually saves money—and when it does notHow rentals can become a profitable revenue streamWhy delivery and setup should never be an afterthoughtWhy teardown needs to be priced separatelyThe small supply costs that quietly add up across a wedding seasonWhy pre-wedding admin and design time must be accounted forHow to compare estimated costs with actual costsWhy post-wedding profitability reviews help you improve every eventThe five-part profitability frameworkPriceDid you charge enough for everything required?PurchaseDid you buy strategically and stay within your recipe and budget?ProduceDid you and your team work efficiently?PerformDid delivery, setup, logistics, and teardown stay within expectations?PostmortemDid you review what actually happened so the next wedding becomes more profitable?Questions to ask after every weddingWas this wedding worth doing?Would I book another wedding like this?Would I work at this venue again?What was the most profitable part?Where did my margin disappear?What should I charge differently next time?What process needs to change?Did I actually enjoy doing it?Was the stress commensurate with the money?Key takeawayA big invoice does not guarantee a profitable wedding.Profit is protected through dozens of decisions before, during, and after the event.Know your numbers. Protect your labor. Buy strategically. Price logistics correctly. Review what actually happened.Then get 1% better on the next one.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

Fluent Fiction - Dutch: Braving the Storm: A Floral Adventure in Keukenhof Find the full episode transcript, vocabulary words, and more:fluentfiction.com/nl/episode/2026-08-19-22-34-02-nl Story Transcript:Nl: Lieke stond aan de rand van de Keukenhof Gardens.En: Lieke stood at the edge of the Keukenhof Gardens.Nl: De lucht was vol met de geur van bloemen.En: The air was filled with the fragrance of flowers.Nl: Felgekleurde tulpen wiegden zachtjes in de wind.En: Brightly colored tulips swayed gently in the wind.Nl: Ze had zich hierop verheugd; een zomer vol bloemenpracht die haar botanisch hart sneller deed kloppen.En: She had been looking forward to this; a summer full of floral splendor that set her botanical heart racing.Nl: Naast haar stond Joris.En: Next to her stood Joris.Nl: Hij was altijd vol verhalen, zijn ogen glinsterden van enthousiasme.En: He was always full of stories, his eyes sparkling with enthusiasm.Nl: Vandaag zou hij een groep door de rustige kanalen van de tuin voeren.En: Today he would guide a group through the tranquil canals of the gardens.Nl: “Kom je Lieke?En: “Are you coming, Lieke?Nl: De boot wacht op ons,” riep Joris.En: The boat is waiting for us,” called Joris.Nl: Lieke voelde een rilling, maar het was geen kou.En: Lieke felt a shiver, but it wasn't from the cold.Nl: De gedachte aan water deed haar altijd wat huiveren.En: The thought of water always made her shiver a little.Nl: Toch stapte ze op de boot.En: Still, she stepped onto the boat.Nl: Haar onderzoek naar de zeldzame zomerbloeiers zou de angst de moeite waard maken.En: Her research into the rare summer bloomers would make the fear worthwhile.Nl: Ze vaarden weg van de oever.En: They sailed away from the shore.Nl: Joris begon aan een fantasierijk verhaal over een oude bloemist die ooit de geheimen van de Keukenhof kende.En: Joris began a fanciful tale about an old florist who once knew the secrets of the Keukenhof.Nl: Terwijl zijn woorden over de frisse lucht golfden, keek Lieke naar de kleurrijke zee van bloemen om zich heen.En: As his words floated over the fresh air, Lieke looked at the colorful sea of flowers around her.Nl: Alles leek perfect, tot de eerste donkere wolk aan de hemel verscheen.En: Everything seemed perfect until the first dark cloud appeared in the sky.Nl: Joris liet zijn woorden langzaam wegebben en keek omhoog.En: Joris slowly let his words fade and looked up.Nl: “Dat ziet er niet best uit,” zei hij met een nerveuze glimlach.En: “That doesn't look good,” he said with a nervous smile.Nl: Lieke keek ook omhoog, haar hart begon sneller te kloppen.En: Lieke also looked up, her heart started to beat faster.Nl: De rust van de tuinen veranderde in een onheilspellend klanken van naderende donder.En: The tranquility of the gardens turned into the ominous sounds of approaching thunder.Nl: “Moeten we teruggaan?” vroeg ze, haar stem licht trillend.En: “Should we go back?” she asked, her voice slightly trembling.Nl: Maar voordat Joris kon antwoorden, trok de wind aan en begon de boot te schommelen.En: But before Joris could answer, the wind picked up and the boat began to rock.Nl: Het water spatte op, en Lieke sloot haar ogen even stevig.En: The water splashed up, and Lieke closed her eyes tightly for a moment.Nl: Ze moest een beslissing nemen.En: She had to make a decision.Nl: Terugkeren zou verstandig zijn, maar iets diep van binnen spoorde haar aan om verder te gaan.En: Returning would be wise, but something deep inside urged her to continue.Nl: Ze opende haar ogen en keek Joris aan, die ondanks alles kalm leek.En: She opened her eyes and looked at Joris, who seemed calm despite everything.Nl: “Laten we doorgaan,” besloot ze plotseling.En: “Let's go on,” she decided suddenly.Nl: Joris knikte en begon de boot met zijn ervaren handen te sturen, terwijl hij grapjes maakte over zeezieke tulpen.En: Joris nodded and began to steer the boat with his experienced hands, while making jokes about seasick tulips.Nl: Zijn gespot zorgde voor een kortstondig moment van verlichting.En: His teasing provided a brief moment of relief.Nl: De storm kwam echter snel.En: However, the storm came quickly.Nl: Regen gutste neer en de wind joeg de golven op.En: Rain poured down and the wind stirred up the waves.Nl: Lieke hield zich stevig vast en luisterde naar Joris die kalm instructies gaf om de boot te balanceren.En: Lieke held on tightly and listened to Joris calmly giving instructions to balance the boat.Nl: Ondanks de chaos, voelde ze een vreemd gevoel van kalmte en avontuurlijke geest in de kern van de storm.En: Despite the chaos, she felt a strange sense of calm and adventurous spirit in the heart of the storm.Nl: Na een spannende tijd op het water, bereikten ze eindelijk de oever.En: After an exciting time on the water, they finally reached the shore.Nl: Het pad was glibberig van de regen, maar Lieke stapte stevig van de boot, met geen bloem beschadigd.En: The path was slippery from the rain, but Lieke stepped firmly off the boat, with no flower damaged.Nl: Zij en Joris lachten om hun drieste avonturen, weer veilig op het droge.En: She and Joris laughed about their daring adventures, safe once more on dry land.Nl: De lucht klaarde op en de bloemen dansten opnieuw in het zonlicht.En: The sky cleared up, and the flowers danced again in the sunlight.Nl: Lieke had haar angst bedwongen en voelde een nieuwe kracht in zichzelf.En: Lieke had conquered her fear and felt a new strength within herself.Nl: Ze wees naar de horizon waar nu weer blauwe luchten vol belofte hingen.En: She pointed to the horizon where blue skies full of promise now stretched.Nl: “Dank je, Joris,” zei ze, met een glimlach die haar nieuwe moed verried.En: “Thank you, Joris,” she said, with a smile that revealed her newfound courage.Nl: En zo bleven de bloemen onaangetast, net als de spirit van een ontdekkingsreiziger diep in Lieke gewekt.En: And thus, the flowers remained untouched, just like the spirit of an explorer awakened deep within Lieke. Vocabulary Words:edge: randfragrance: geurswayed: wiegdenforward: verheugdsplendor: bloemenprachtsparkling: glinsterdenenthusiasm: enthousiasmetranquil: rustigecanals: kanalenshiver: rillingrare: zeldzamebloomers: zomerbloeiersfanciful: fantasierijkflorist: bloemistsecrets: geheimencloud: wolkominous: onheilspellendthunder: donderrock: schommelensplashed: spatteexperiences: ervarenseasick: zeezieketeasing: gespotrelief: verlichtingchaos: chaosadventurous: avontuurlijkeshore: oeverslippery: glibberigdaring: driesteconquered: bedwongen

Fluent Fiction - Dutch: Floral Encounters: Finding Beauty Beyond the Crowds Find the full episode transcript, vocabulary words, and more:fluentfiction.com/nl/episode/2026-08-18-07-38-20-nl Story Transcript:Nl: De zomerzon scheen helder over de Keukenhof.En: The summer sun shone brightly over the Keukenhof.Nl: De lucht was blauw en het gras groen.En: The sky was blue and the grass green.Nl: De tuinen stonden vol met een zee van kleurige bloemen.En: The gardens were full of a sea of colorful flowers.Nl: Tulpen, rozen en lelies bloeiden overal.En: Tulips, roses, and lilies bloomed everywhere.Nl: Het was druk.En: It was busy.Nl: Mensen liepen langzaam over de paden, genietend van de natuurpracht.En: People were walking slowly along the paths, enjoying the splendor of nature.Nl: Bram liep stilletjes met zijn camera.En: Bram quietly walked with his camera.Nl: Hij zocht naar de perfecte foto.En: He was searching for the perfect photo.Nl: De drukte maakte het moeilijk.En: The crowd made it difficult.Nl: Gelukkig hield Bram van een uitdaging.En: Fortunately, Bram loved a challenge.Nl: Hij hield de schoonheid van de natuur in zijn lens gevangen.En: He captured the beauty of nature in his lens.Nl: Hij voelde zich in zijn element.En: He felt in his element.Nl: Aan de andere kant van het pad, tussen de bezoekers, stond Sanne.En: On the other side of the path, among the visitors, stood Sanne.Nl: Haar ogen glinsterden van enthousiasme.En: Her eyes glittered with enthusiasm.Nl: Ze was een kunststudent, op zoek naar kleur en patroon.En: She was an art student, looking for color and pattern.Nl: De bloemen inspireerden haar.En: The flowers inspired her.Nl: Toch was het ook voor haar lastig om echt iets bijzonders te vinden in de menigte.En: Yet it was also difficult for her to find something truly special in the crowd.Nl: Bram zuchtte.En: Bram sighed.Nl: Hij wilde de drukte vermijden.En: He wanted to avoid the hustle and bustle.Nl: Hij keek om zich heen en ontdekte een klein paadje dat weg boog van de massa.En: He looked around and discovered a small path that curved away from the masses.Nl: Misschien vond hij daar de rust en schoonheid die hij zocht.En: Maybe he would find the peace and beauty he was seeking there.Nl: Zonder aarzeling liep hij het smalle pad op.En: Without hesitation, he walked onto the narrow path.Nl: Sanne zag hem met zijn camera verdwijnen.En: Sanne saw him disappear with his camera.Nl: Nieuwsgierig volgde ze hem.En: Curious, she followed him.Nl: Ze kwamen samen uit op een verborgen plek in de tuinen.En: Together, they arrived at a hidden place in the gardens.Nl: Voor hen lagen zeldzame bloemen.En: Before them lay rare flowers.Nl: De kleuren waren prachtig en de vormen uniek.En: The colors were beautiful and the shapes unique.Nl: Onbewust waren ze beiden op zoek naar dezelfde plek.En: Unknowingly, they were both searching for the same spot.Nl: Ze stopten, even verrast.En: They stopped, a bit surprised.Nl: "Wat een vondst!"En: "What a find!"Nl: zei Sanne, haar ogen vol verwondering.En: Sanne said, her eyes full of wonder.Nl: Bram knikte.En: Bram nodded.Nl: “Ja, ongelofelijk,” zei hij terwijl hij zijn camera klaar maakte.En: "Yes, incredible," he said as he prepared his camera.Nl: Maar er was slechts beperkt ruimte.En: But there was limited space.Nl: Beide wilden het beste perspectief nemen.En: Both wanted to take the best perspective.Nl: Ze botsten figuurlijk bij elke hoek of lichtinval die ze probeerden.En: They figuratively clashed at each angle or light incidence they attempted.Nl: Er ontstond ongemak, maar ook respect.En: There was discomfort but also respect.Nl: "Misschien kunnen we elkaar helpen?"En: "Maybe we can help each other?"Nl: stelde Sanne voor.En: suggested Sanne.Nl: Ze stelde het geduldig en met een open glimlach.En: She proposed it patiently and with an open smile.Nl: Bram aarzelde, maar besloot toe te geven.En: Bram hesitated, but decided to relent.Nl: Hij keek naar de opdracht op een nieuwe manier.En: He looked at the task in a new way.Nl: “Laat me zien hoe jij het zou doen,” zei hij.En: "Show me how you would do it," he said.Nl: Samen werkten ze aan hun doelen.En: Together, they worked on their goals.Nl: Bram leerde anders te kijken naar vormen en kleuren.En: Bram learned to view shapes and colors differently.Nl: Sanne ontdekte de waarde van geduld en techniek in fotografie.En: Sanne discovered the value of patience and technique in photography.Nl: Ze vulden elkaar aan.En: They complemented each other.Nl: Toen de zon zakte en de eerste sterren verschenen, deelden ze hun werk.En: As the sun set and the first stars appeared, they shared their work.Nl: Bram liet trots zijn foto's zien, terwijl Sanne haar schetsen openbaarde.En: Bram proudly showed his photos, while Sanne revealed her sketches.Nl: Ze vonden in elkaars werk iets bijzonders.En: They found something special in each other's work.Nl: Bij het verlaten van de tuinen besefte Bram dat er schoonheid zat in samenwerking.En: Upon leaving the gardens, Bram realized there was beauty in collaboration.Nl: Hij glimlachte naar Sanne.En: He smiled at Sanne.Nl: "Dank je," zei hij oprecht.En: "Thank you," he said sincerely.Nl: Sanne knikte, blij met haar nieuwe vriend en ervaringen.En: Sanne nodded, happy with her new friend and experiences.Nl: De tuinen sliepen, maar in de harten van Bram en Sanne bleef de ontdekking leven.En: The gardens slept, but in the hearts of Bram and Sanne, the discovery lived on.Nl: De ontmoeting tussen mens en natuur had hen beide veranderd.En: The encounter between humans and nature had changed them both.Nl: Samen hadden ze de schoonheid gevonden, niet alleen in de bloemen, maar vooral in elkaar.En: Together they had found the beauty, not just in the flowers, but especially in each other. Vocabulary Words:splendor: natuurprachtchallenge: uitdagingglittered: glinsterdenenthusiasm: enthousiasmepattern: patroonavoid: vermijdenhustle: druktebustle: massacurved: booghesitation: aarzelingnarrow: smallehidden: verborgenrare: zeldzameunique: uniekfiguratively: figuurlijkclashed: botstendiscomfort: ongemakperspective: perspectiefproposed: stelderelent: toe te gevencomplemented: vulden elkaar aanrevealed: openbaardesincerely: oprechtcollaboration: samenwerkingencounter: ontmoetingelement: elementdiscover: ontdekkingmasses: menigteunconsciously: onbewustwonder: verwondering

Bigger weddings can mean bigger revenue—but they can also come with bigger expenses.Studio rent. Coolers. Ladders. Lifts. Rental inventory. Delivery vehicles. Equipment. Staffing.And if you are not careful, all of those expenses can start eating away at the profit you were hoping to make by taking on larger events.In this episode, Jeni shares some of the practical hacks she has learned after more than 20 years in the floral industry for scaling into larger weddings without feeling like you need to buy everything first.She starts by challenging the idea that a successful florist needs a beautiful commercial studio. Jeni has operated as a home-based florist throughout her career and explains why keeping overhead low has allowed her to protect profit while still building a workspace capable of handling large-scale events.She also talks about one investment she does believe can dramatically change the experience of taking on bigger weddings: a cooler. Having proper flower storage can reduce stress, protect delicate product, and give you more flexibility during busy wedding weeks.From there, Jeni dives into renting instead of buying.Need a 12-foot ladder for one installation? Rent it.Need a lift for a massive hanging installation? Rent it—and understand exactly what kind of lift the venue has before assuming it will work.Need Harlow stands or specialty event equipment that you may only use once? Check with event rental companies before adding more inventory to your studio.Jeni also shares why she continues to rent U-Hauls instead of investing in an expensive branded cargo van. For her business, paying for transportation only when she needs it makes more financial sense than adding another major fixed expense.The goal is not to look like the biggest floral company.The goal is to build a profitable business with the tools and resources that make the work easier—without unnecessarily increasing your overhead.In this episode, Jeni talks about:Why bigger weddings can quickly eat away at your profit marginWhy you do not need a commercial studio to have a successful floral businessThe financial reality of adding thousands of dollars in monthly rentHow a home-based studio can support a large wedding businessWhy having a cooler can become a game changer as you scaleFinding more affordable used or commercial coolersWhy you should consider renting equipment before buying itRenting ladders for large installationsWhat to ask venues about their lifts before wedding dayHow the wrong lift turned one installation into a seven-hour projectWhy renting specialty event equipment can make more sense than owning itAsking rental companies about wedding-vendor discountsWhy you do not necessarily need an expensive branded delivery vanHow Jeni uses U-Haul rentals for large wedding weekendsWhy transportation costs need to be built into delivery, setup, and teardown feesHow controlling overhead helps protect profit as your business growsKey takeawayYou do not have to own every resource your business might someday need.Before adding another major expense, ask:Do I actually need to own this—or do I simply need access to it?Scaling does not have to mean piling on overhead.Sometimes the smartest way to grow is to rent, borrow, optimize what you already have, and spend money only where it genuinely makes your business easier and more profitable.

In her new book, Floramama, flower farmer Chloé Roy combines ecological growing practices, proven business strategies, and the artistry of floral design into a visually rich guide to small-scale floriculture. This Quebec-based farmer-florist originally published Floramama in her native French language in 2023, and now, New Society Publishers has translated it into English for the […] The post Episode 781: Meet Floramama's Chloé Roy as we kick off Canadian Flowers Week and discuss the English-language edition of her new book appeared first on Slow Flowers Podcast with Debra Prinzing.

You can post consistently, create beautiful work, get likes, rack up views, and still wonder why the inquiries are not coming in.Because marketing is not just about being seen.It is about creating a clear path that helps the right person notice you, understand what you do, trust you, see themselves working with you, and know exactly what to do next.In this episode, Jeni breaks down how to make your marketing actually lead to inquiries instead of simply creating more noise online.She starts with one of the biggest marketing mistakes florists make: measuring success by likes, followers, and views instead of looking at what actually matters. Did the content lead to a website visit? An inquiry? A consultation? A booking?Your marketing does not need to go viral. It needs to reach and convert the right people.Jeni also explains why clarity matters. Someone who lands on your Instagram or website should immediately understand what you do, where you work, who you serve, what you specialize in, and how they can work with you.She walks through why your portfolio needs to match the work you are trying to book, why pretty flowers alone are not enough, and why trust-building content is essential. Education, testimonials, behind-the-scenes content, process, pricing context, personality, expertise, and social proof all help potential clients feel safer saying yes.Jeni also explains why calls to action need to be obvious, why your inquiry process should be ridiculously easy, and how pricing transparency can help filter out poor-fit leads before they take up your time.And marketing does not stop once the inquiry lands in your inbox.Your response time, brochure, consultation process, follow-up, proposal, positioning, and sales skills are all part of the conversion path.The goal is not simply to get more inquiries.The goal is to create more right-fit inquiries—and then have a process that turns those inquiries into bookings.In this episode, Jeni talks about:Why likes and views are not the best measure of marketing successWhy your marketing does not need to go viralHow local and venue-specific visibility can create better leadsWhy potential clients need immediate clarity about what you doHow your portfolio teaches people what to hire you forWhy pretty flowers are not enough to create trustThe types of content that help establish expertiseWhy personality is part of your brandHow showing your face helps people connect with youThe three basic purposes of content: attraction, trust, and conversionWhy every piece of content should have a purposeHow strong calls to action create a clearer path to inquiryWhy your inquiry process should be easy enough for anyone to navigateHow pricing transparency improves lead qualityWhy follow-up is still part of your marketingHow to diagnose where potential clients are falling out of your funnelWhy you should not automatically blame Instagram when the real problem may happen several steps laterThe marketing frameworkAttractGet the right people's attention.ConnectSpeak to what they want, need, and are struggling with.ProveGive them reasons to trust your expertise and experience.InviteClearly tell them what to do next.ConvertMake your inquiry and sales process easy enough that the right client can confidently say yes.Key takeawayVisibility without conversion is just noise.Pretty gets attention.Trust gets inquiries.And clarity, process, and follow-up turn those inquiries into bookings.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

Join Joann and Allison chat (more learn from) with Adrienne of @Tah-Dahlia! on how to take better pictures of our dahlias using our phone cameras. Adrienne shares with us several different considerations on how to set up your scene, how to utilize lighting and how to capture the perfect picture. Helpful to those looking to enhance their social media and/or improve the images on their website. You can find out more about Adrienne on her Instagram @Tah-Dahlia!. 

Beautiful flowers absolutely matter.They get attention. They stop the scroll. They make someone say, “Oh my God, that is gorgeous.”But beautiful flowers alone are not a marketing strategy.In this episode, Jeni breaks down why florists can have incredible portfolios and still struggle with inconsistent inquiries, low-quality leads, poor website conversion, price shoppers, and weak referral pipelines.Because pretty flowers answer only one question:Can you make beautiful flowers?Your potential client has a lot more questions.Can I trust you?Are you right for my wedding?What is it like to work with you?Can you handle my venue?Can you execute something complicated?What does this cost?How do I actually hire you?Jeni explains why strong marketing needs to tell the whole story—from getting someone's attention to helping them understand why you are the right person to hire.Instead of only posting a finished centerpiece, talk about the client's vision, the problem you solved, the design decisions you made, how you maximized the budget, what happened behind the scenes, and how you helped bring the entire experience together.That is what moves you from flower maker to expert.Jeni also shares why personality, education, trust, storytelling, social proof, repetition, and clear calls to action all need to be part of your marketing strategy.Your flowers may look similar to another talented florist's work.The experience of working with you should not.In this episode, Jeni talks about:Why pretty flowers alone do not create consistent inquiriesHow marketing has changed in a world where people question whether images are even realWhy clients are searching for trust, not just inspirationThe questions your marketing needs to answer beyond “Can you make beautiful flowers?”How storytelling positions you as an expertWhy sharing your thought process makes your content more valuableHow client stories can demonstrate that you go the extra mileWhy personality should be part of your marketingHow educational content builds authorityUsing testimonials, reviews, publications, and behind-the-scenes content to build trustWhy context turns a pretty photo into a sales toolThe importance of clearly explaining what you sellWhy telling people how to work with you is not salesyWhy repetition is essential in marketingHow to audit your last nine Instagram postsThe four things your marketing needs to do: Show, Teach, Connect, and InviteThe four-part marketing frameworkShowShow the beautiful work.TeachDemonstrate your expertise and help clients understand the process.ConnectLet people experience your personality, values, process, and point of view.InviteTell them what you offer and exactly how to take the next step.Pretty flowers are only the show piece.Key takeawayPretty flowers are content.They are not the entire marketing strategy.Beautiful work gets attention, but trust gets bookings.Action stepOpen Instagram and look at your last nine posts.Ask yourself:How many simply show flowers?And how many:teach something?build trust?tell a story?show personality?explain your process?answer an objection?invite someone to inquire?Find the holes and start filling them.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

Part 1 One of our listeners tried out the dating app PLENTY OF FISH… and you’re not gonna believe what happened on her very first meet up! Part 2 One of our listeners WISHES he did a better job cleaning up his car, because his entire night was ruined when his date found something between his seats. Find out what the incriminating item was in the Second Date Update podcast!See omnystudio.com/listener for privacy information.

Part 1 One of our listeners tried out the dating app PLENTY OF FISH… and you’re not gonna believe what happened on her very first meet up! Part 2 One of our listeners WISHES he did a better job cleaning up his car, because his entire night was ruined when his date found something between his seats. Find out what the incriminating item was in the Second Date Update podcast!See omnystudio.com/listener for privacy information.

In 2019, Corinne Bryson founded Flora Good Times, a retail plant and flower shop and design studio in Beacon, New York. Located on Beacon's beautiful Main Street, in a lush, plant-filled jewel box of a space, Flora Good Times specializes in unusual houseplants and unconventional flower arrangements. Corinne has cared for and loved thousands of […] The post Episode 780: Doing it All – Flowers, Plants, and Weddings, with Corinne Bryson of Flora Good Times in Beacon, New York appeared first on Slow Flowers Podcast with Debra Prinzing.

What if you could build a consistent sales pipeline without immediately spending money on ads?In this episode, Jeni shares how she has built relationships that have turned into a powerful referral sales engine for her floral business. She explains why transferred trust is such a valuable asset and how a recommendation from someone a potential client already knows, likes, and trusts can make it much easier to close the sale.A strong referral pipeline is not built by begging people to send business your way. It is built by delivering an exceptional experience, becoming memorable, supporting other businesses, and creating genuine relationships before you need anything from them.Jeni shares both conventional and out-of-the-box ways to build those relationships. She talks about creating a networking schedule, having coffee with new “friender” connections, hosting small industry gatherings, celebrating other vendors' accomplishments, remembering personal details, and publicly highlighting the people doing incredible work around you.She also explains the power of referral-generating generosity. This can include sending clients to trusted planners, photographers, rental companies, caterers, and other florists; making personal email introductions; creating a preferred vendor guide; leaving thoughtful Google reviews; sending handwritten thank-you notes; and dropping off flowers to show appreciation.Jeni also shares why your personal social media accounts can be an overlooked referral source. Sharing your accomplishments, creative work, behind-the-scenes moments, and business milestones helps the people who already know and trust you remember exactly what you do.One planner or vendor relationship can create an enormous financial impact. Jeni shares that one referral relationship generated approximately $160,000 in business in a single year, while another planner relationship generated roughly $90,000.The goal is not to chase every wedding professional in your market. It is to consistently show up, invest in people, be generous, and find the relationships where both businesses can grow together.In this episode, Jeni talks about:Why transferred trust makes referred leads so valuableHow referrals can help you close clients fasterWhy providing an exceptional experience is the foundationCreating a repeatable networking and relationship-building scheduleMeeting new vendor friends without making it feel salesyHosting intimate industry events or flower nightsCelebrating vendors' milestones and accomplishmentsRemembering personal details so people feel genuinely seenPublicly promoting planners, venues, photographers, and other vendorsLeaving meaningful Google reviewsTagging vendors strategically in social media contentSending handwritten notes and personal thank-you emailsCreating a preferred vendor page on your websiteMaking personal referral introductions instead of simply forwarding namesReferring projects that are too small, too far away, or not the right fitInviting trusted vendors into styled shoots and creative projectsCarrying an emergency kit that helps the entire vendor teamMaking it easy for people to describe and recommend your businessDropping off extra flowers as a thoughtful relationship-building gestureUsing personal social media to keep your business visibleWhy sharing your accomplishments is not braggingKey takeawayA referral pipeline is not built by repeatedly asking people to send you clients.It is built by becoming the person people naturally want to recommend.Build real relationships. Make people feel seen. Send business their way. Make their jobs easier. Share their work. Celebrate their wins. And continue showing up long before you need the referral.Action stepChoose three people in your local wedding industry and take one thoughtful action with each of them this month.That might be:inviting one person to coffeeleaving one thoughtful Google reviewsending one handwritten thank-you notecreating one personal introductionhighlighting one vendor on social mediadropping off a small floral arrangementsending one qualified referral their wayDo not ask for anything in return. Simply begin building the relationship.

A client complains. A freelancer lets you down. A proposal gets rejected. You make a mistake, forget something, receive a bad review, or have a wedding that does not go according to plan.The event itself may only last a few minutes or a few days. But the story you create around it can affect your business for weeks.In this episode, Jeni talks about one of the fastest ways to regain momentum after something goes wrong: stop ruminating and start reflecting.Reflection helps you understand what happened, identify what was within your control, learn the lesson, and decide what action to take next. Rumination sends you around the same problem repeatedly while draining your confidence, creativity, energy, and ability to lead.Jeni explains how one negative experience can begin leaking into completely unrelated areas of your business. A difficult client can make you suspicious of every new inquiry. A rejected proposal can make you less confident during your next consultation. A freelancer letting you down can leave you frustrated with the rest of your team.Your next client should not have to emotionally pay for what your last client did.This episode offers a practical framework for moving through setbacks without ignoring your feelings or avoiding responsibility:Feel. Fact-check. Fix. Forward.Feel the emotion and give it space.Fact-check the situation by separating what actually happened from the story you are creating around it.Fix what needs to be repaired, whether that means apologizing, replacing something, updating a contract, improving a process, creating a checklist, setting a boundary, or changing how you communicate.Then move forward by taking one productive action that restores momentum.The goal is not to avoid every disappointing, frustrating, or painful experience. That is impossible when you own a business.The goal is to become the kind of CEO who can move through difficult experiences without allowing one moment to become the atmosphere of the entire business.In this episode, Jeni talks about:How one setback can create a damaging story about your businessWhy a difficult moment does not need to become your identityThe difference between reflection and ruminationHow rumination drains your confidence, creativity, and leadershipWhy negative energy can affect new inquiries and client relationshipsHow to give difficult emotions space without letting them take overSeparating factual events from the meaning you assign to themWhy accountability moves you forward while self-punishment keeps you stuckHow to find the lesson without building a shrine around the problemWhy one forward-moving action can restore momentumHow repeatedly retelling the story keeps the negative experience aliveThe Feel, Fact-check, Fix, Forward frameworkThe frameworkFeel: Give yourself permission to experience the emotion.Fact-check: Separate what actually happened from the story you are telling yourself.Fix: Take responsibility, repair what needs repairing, and identify the lesson.Forward: Take one action that points your energy toward the future.Key takeawayThe problem happened once.Rumination makes it happen a hundred more times.A setback is an event, not your identity. Feel it, learn from it, fix what needs fixing, and then take your energy forward.

Send us Fan MailWhat does it take to create one of the floral industry's most anticipated events? This week on The Fresh Bunch, we sit down with Monnaie Pepin, Lisa Fillice, and Cagney Miller from CalFlowers to pull back the curtain on Fun 'N Sun. From the history of CalFlowers and the value of membership to the challenge of building an event that keeps people coming back, the trio shares what goes into blending education, networking, entertainment, and business into one unforgettable experience. We also swap event-planning stories, reminisce about favorite Fun 'N Sun moments, share who deserves credit for the legendary In-N-Out Burger truck, and get a sneak peek at what attendees can expect this year. Whether you're a longtime Fun 'N Sun fan or thinking about attending for the first time, this episode is packed with behind-the-scenes stories, laughs, and plenty of reasons to add this event to your calendar.Learn more at: https://www.cafgs.org/fns2026Contact Monnaie for questions on the event:  monnaie@cafgs.org

Follow me on Instagram at @douglaswelch, @dewdesignphoto, and @agardenersnotebook and Pixelfed. Read more on this topic: California Room Garden 3, The 36th Annual Southern California Spring Garden Show, Costa Mesa, California [Photography] Kalanchoe, Idyllwild Gardens, Idyllwild, California [Photography] Nurtured by Spring Floral Display 2, The 36th Annual Southern California Spring Garden Show, Costa Mesa, California [Photography] Guzmania Flower, Idyllwild, California [Photography] White Orchid Flowers in The Calyx , Sydney Botanic Garden, Sydney, NSW, Australia [Photography]

Labellum Flowers is a contemporary flower boutique in Bozeman, Montana, by the way of New York, Paris and Los Angeles. Founder Remy Greco-Brault describes Labellum's style as hip, modern and organic. She writes: “We love mixing natural elements and incorporating rich textures into our work. With artistry and imagination, each arrangement tells a story and […] The post Episode 779: Seasonal Floral Design with Remy Brault of Labellum Flowers in Bozeman, Montana appeared first on Slow Flowers Podcast with Debra Prinzing.

You can be an incredibly talented florist and still struggle to build a profitable wedding floral business.Beautiful flowers may get people's attention, but floral talent is only one part of building a business that grows, pays you, and supports the life you actually want.In this episode, Jeni shares her top five pieces of advice for building a successful wedding floral business. These are the lessons she has learned through more than 20 years of business ownership, over 1,700 weddings, and years of coaching florists through pricing, sales, marketing, profitability, and growth.Jeni begins with one of the most important truths for creative business owners: you need to learn the business side as seriously as you learn the floral side. Sales, marketing, pricing, communication, systems, and client experience are what turn creativity into a sustainable company.She also explains why knowing your numbers matters before chasing bigger revenue. A fully booked calendar and impressive sales numbers do not automatically mean a business is profitable. Florists need to understand their product costs, labor, overhead, taxes, delivery, setup, breakdown, and true profit before trying to scale.The third piece of advice is to show the work you want to book. Your portfolio acts like a menu, teaching potential clients what they can hire you to create. If you want larger installations, elevated weddings, more color, or higher-end projects, your website and social media need to reflect that vision.Jeni also shares why building genuine industry relationships before you need referrals is one of the most valuable growth strategies available. Planners, venues, photographers, rental companies, and other vendors refer the florists who communicate well, solve problems, show up fully, and make the entire team look good.Finally, Jeni explains why getting support can save years of frustration, mistakes, and isolation. Mentors, coaches, masterminds, education, peer groups, and accountability partners can reveal blind spots, shorten the learning curve, and help you believe bigger things are possible for your business.In this episode, Jeni talks about:Why floral talent alone does not create a profitable businessThe business skills every wedding florist needs to developWhy “I'm just a creative” can become a dangerous excuseThe difference between revenue and actual profitWhy a fully booked calendar does not guarantee financial successHow underpricing, overbuying, and overstaffing affect profitWhy your portfolio determines the type of work you attractHow styled shoots, workshops, and collaborations can fill portfolio gapsWhy vendor relationships should be built before bookings slow downHow your behind-the-scenes reputation drives referralsWhy support, coaching, and accountability accelerate growthHow being around action-taking business owners changes what feels possibleJeni's five pieces of advice:Learn the business side as seriously as the floral side.Know your numbers before chasing revenue.Show the work you want to book.Build relationships before you need referrals.Get support instead of figuring everything out alone.Key takeawayYou do not need to master everything overnight, but you do need to treat your wedding floral business like something you are intentionally building—not something you are simply hoping will work.You can create beautiful flowers and build a profitable, sustainable business. Those things do not have to compete. But it takes more than creativity. It takes leadership, strategy, business skills, and a willingness to learn.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermindFloral Rockstar Retreat and Workshopshttp://floralceo.com/workshop

Fluent Fiction - Dutch: Blossoming Confidence: A Floral Journey to Family Recognition Find the full episode transcript, vocabulary words, and more:fluentfiction.com/nl/episode/2026-07-28-07-38-20-nl Story Transcript:Nl: De lucht was blauw zonder een wolkje en de zon scheen vol op de bloembedden.En: The sky was blue without a cloud in sight, and the sun shone fully on the flower beds.Nl: De Keukenhof-tuinen waren op hun mooist, met eindeloze rijen tulpen in de meest levendige kleuren.En: The Keukenhof gardens were at their best, with endless rows of tulips in the most vibrant colors.Nl: Het was hier dat Sanne met haar familie had afgesproken.En: It was here that Sanne had arranged to meet with her family.Nl: Een familiebijeenkomst in de zomer, zonder speciale vakantie, maar vol van verwachting en vreugde.En: A family gathering in the summer, without any special holiday, but full of expectation and joy.Nl: Sanne stond stil aan de rand van een veld vol paarse tulpen.En: Sanne stood still at the edge of a field full of purple tulips.Nl: Ze keek hoe Koen en Jeroen met hun ouders praatten.En: She watched as Koen and Jeroen talked to their parents.Nl: Haar broers brachten verhalen mee uit verre landen.En: Her brothers brought stories from faraway lands.Nl: Koen had net een promotie gekregen in Londen en Jeroen had een succesvol bedrijf in Berlijn.En: Koen had just gotten a promotion in London and Jeroen had a successful business in Berlin.Nl: Hun stemmen galmden van trots en avontuur.En: Their voices echoed with pride and adventure.Nl: Sanne zuchtte diep.En: Sanne sighed deeply.Nl: Ze was trots op haar broers, dat zeker, maar ze voelde zich klein in hun schaduw.En: She was proud of her brothers, certainly, but she felt small in their shadow.Nl: Wat had zij om over te praten?En: What did she have to talk about?Nl: Haar baan in de plaatselijke boekwinkel leek zo gewoontjes.En: Her job at the local bookstore seemed so ordinary.Nl: Maar vandaag was anders.En: But today was different.Nl: Vandaag had Sanne een plan.En: Today, Sanne had a plan.Nl: Ze ging een bijzondere bloemencompositie maken, iets dat haar persoonlijkheid en creativiteit zou tonen.En: She was going to create a unique flower arrangement, something that would show her personality and creativity.Nl: Ze wist dat haar familie respecteerde wat uniek en mooi was.En: She knew her family respected what was unique and beautiful.Nl: Met dit plan in gedachten ging ze aan de slag.En: With this plan in mind, she got to work.Nl: Ze koos tulpen in verschillende kleuren, vulde aan met lelies en andere bloemen die ze in de tuin vond.En: She chose tulips in different colors, supplemented with lilies and other flowers she found in the garden.Nl: Haar handen werkten snel en behendig, elke stap zorgvuldig overwogen.En: Her hands worked quickly and skillfully, each step carefully considered.Nl: De tijd vloog voorbij als een fijne middagzoem, gevuld met gelach en gesprekken.En: Time flew by like a pleasant afternoon hum, filled with laughter and conversation.Nl: Het was eindelijk tijd voor de traditionele familiefoto.En: It was finally time for the traditional family photo.Nl: Toen iedereen zich verzamelde tussen de kleurrijke bloemen, droeg Sanne haar creatie naar voren.En: As everyone gathered among the colorful flowers, Sanne carried her creation forward.Nl: Een stilte viel over de groep toen ze haar bloemstuk presenteerde.En: A silence fell over the group as she presented her floral arrangement.Nl: Het was niet zomaar een boeket; het was een verhaal in bloemen.En: It was not just a bouquet; it was a story in flowers.Nl: De kleuren dansten samen in een harmonieuze symfonie, uniek en opvallend.En: The colors danced together in a harmonious symphony, unique and striking.Nl: Koen stapte naar voren en bekeek het met bewondering.En: Koen stepped forward and looked at it with admiration.Nl: "Sanne, dit is prachtig.En: "Sanne, this is beautiful.Nl: Je hebt echt talent," zei hij met een glimlach.En: You really have talent," he said with a smile.Nl: Jeroen knikte instemmend en voegde toe: "Ik wist niet dat je zo creatief was.En: Jeroen nodded in agreement and added, "I didn't know you were so creative.Nl: Hier moet je iets mee doen!"En: You should do something with this!"Nl: Sanne straalde.En: Sanne beamed.Nl: De woorden van haar broers deden haar blozen van trots.En: Her brothers' words made her blush with pride.Nl: Ze voelde zich eindelijk gezien, niet als het kleine zusje, maar als een gelijkwaardig lid van de familie.En: She finally felt seen, not as the little sister, but as an equal member of the family.Nl: Er werd gelachen en geklapt, en de foto werd genomen, met Sanne's bloemstuk trots in het midden.En: There was laughter and applause, and the photo was taken, with Sanne's floral arrangement proudly in the center.Nl: Aan het eind van de dag, terwijl de schaduwen langer werden in de tuin, omhelsden Sanne en haar broers elkaar.En: At the end of the day, as the shadows grew longer in the garden, Sanne and her brothers embraced.Nl: Ze spraken over de kracht van familie, over hoe ieder zijn eigen unieke kwaliteiten meebrengt.En: They talked about the strength of family, about how each brings their own unique qualities.Nl: Sanne voelde zich zelfverzekerd en gewaardeerd.En: Sanne felt confident and appreciated.Nl: Toen ze samen terugliepen door de tuin, voelde Sanne een nieuwe verbinding met haar familie.En: As they walked back together through the garden, Sanne felt a new connection with her family.Nl: Ze wist dat haar plek in de wereld niet bepaald werd door grootse prestaties, maar door de liefdevolle erkenning van haar innerlijke kwaliteiten.En: She knew her place in the world was not defined by grand achievements, but by the loving recognition of her inner qualities.Nl: En dat was het mooiste cadeau van allemaal.En: And that was the most beautiful gift of all. Vocabulary Words:cloud: wolkjeendless: eindelozevibrant: levendigegathering: bijeenkomstexpectation: verwachtingjoy: vreugdepromotion: promotiesuccessful: succesvolechoed: galmdenadventure: avontuurordinary: gewoontjesplan: plancreativity: creativiteitrespected: respecteerdearrangement: compositiesupplemented: vulde aancarefully: zorgvuldigconversation: gesprekkentraditional: traditionelearrangement: bloemstukharmonious: harmonieuzestriking: opvallendadmiration: bewonderingproud: trotsblush: blozenequal: gelijkwaardigembraced: omhelsdenstrength: krachtconfident: zelfverzekerdqualities: kwaliteiten

The Floral Rockstar Retreat is officially less than three weeks away, and only a couple of spots remain!In this mini episode, Jeni gives you an inside look at the full three-day retreat experience happening August 16–18, 2026, at Becht Acres in Dennison, Minnesota. She walks through the schedule, shares newly added experiences, and answers some of the most common questions she has received from florists considering attending.The retreat begins Sunday evening with a relaxed welcome celebration featuring charcuterie, cocktails and mocktails, a farm tour, a custom cowboy hat bar, a bonfire, and s'mores. It is an opportunity to slow down, meet your new flower friends, and settle into a weekend designed around creativity, connection, and inspiration.On Day 2, attendees will start with yoga before working on flowers and participating in a Strawberry Fields-inspired luncheon and styled shoot. Think gingham linens, playful lamps, shades of pink and red, strawberry basil lemonade, and charming charcuterie baskets set in a beautiful meadow on the farm.The group will then begin creating the floral designs and installations for the Day 3 farm-to-table editorial shoot inside Jeni's 1890s dairy barn. The evening will wrap up with a girls' night out at a nearby local restaurant.Day 3 includes several large-scale floral and styling opportunities, including an epic head table installation, a basket-inspired ceremony backdrop, a decorated glamping tent, floral details on a macramé hammock, and a styled piano moment. Attendees will also experience a guided future-self visualization led by Jeni, a certified life coach.The retreat ends with everyone dining together at the table they helped create while enjoying a catered farm-to-table meal, a tarot card reader, and live music from an electric fiddle player.Jeni also answers practical questions about:Flying into Minneapolis–Saint Paul International AirportRental cars and transportationRecommended accommodationsWhat shoes and clothing to bringAnimals and farm activitiesWeather backup plansParking and restroom accessWhether attendees need to bring floral toolsWhat meals and beverages are includedPayment options and workshop pricingThe Floral Rockstar Retreat is intentionally small and intimate. It is designed to help florists recharge, reconnect with their creativity, build meaningful friendships, gain beautiful portfolio images, strengthen their confidence, and begin dreaming bigger about what is possible for their businesses.Retreat detailsDates: August 16–18, 2026Location: Becht Acres in Dennison, MinnesotaInvestment: $899, with payment options availableRegistration: http://floralceo.com/workshopRegistration will close approximately one week before the retreat so final catering and event details can be confirmed.

Belle Pétale is a boutique floral design studio located in Lakewood, outside Tacoma, Washington. For owner Teresa Rao, each of her made-to-order floral arrangements is created with a custom palette of seasonal flowers sourced in the Pacific Northwest from local flower farmers. Teresa credits three influences for her aesthetic: “My spirit is American; my heart […] The post Episode 778: New Studio, New Branding, New Community with Teresa Rao of Belle Pétale appeared first on Slow Flowers Podcast with Debra Prinzing.

In this episode, Jen shares the hard-earned lessons she has learned over the years about working with freelancers — how to build better working relationships, what red flags to stop ignoring, and how to protect both your peace and your business. She talks candidly about wanting freelancers to feel valued, have fun, learn, and grow, while also realizing that too much blurred energy can become detrimental to the business.Jen walks through the patterns she has seen over time: unreliable communication, unclear expectations, blurred personal boundaries, talent without reliability, energy that shifts the whole tone of the studio, and the reality that not every freelancer is the right fit for every business. She explains why initial interactions matter, why common sense is not universal, why examples and SOPs can be game changers, and why treating every freelancer like family can backfire.This episode is not about becoming cold or harsh. It is about becoming clearer. Jen shares how to create a healthier freelancer culture where expectations are understood, honesty is encouraged, fit matters, and both sides feel valued.In this episode, Jen talks about:Why initial interactions tell you a lotWhy freelancers are not familyWhy you are running a business, not a sororityWhy not everyone will care about your business like you doWhy expectations need to be painfully clearWhy photos, samples, mockups, and SOPs are so helpfulWhy common sense is not commonWhy time expectations need to be spelled outWhy reliability matters more than raw talentWhy your energy sets the tone but cannot fix everythingWhy some people are simply not the right fit, and that is okayKey takeawayYou can care deeply about people and still run your business clearly.The healthiest freelancer relationships come from honesty, boundaries, clear expectations, and recognizing that not every talented person is the right fit for your studio.

(00:00-10:15) EMOTD(10:23-28:54) More Kate Bush for your ear holes. Is that Peter Gabriel? The Bone Collector. The Athletic has announced whether your school is a football or basketball school. Dennis Gates singing 'Take Me Out To The Ballgame' at Wrigley last night. Doug still doesn't get it. Taylor Momsen. People get banty during the 10:00 hour. Thunderlips. It's all fake, meatball.(29:04-41:37) And the winner of the EMOTD is...See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

07/21/26: Joel is broadcasting live from the Roasted Rail for Loco Daze in Dilworth, MN. He chats with Tanya from Stems of Joy Floral and Sue Heitkamp from SueBee’s ReDo. (Joel Heitkamp is a talk show host on the Mighty 790 KFGO in Fargo-Moorhead. His award-winning program, “News & Views,” can be heard weekdays from 8 – 11 a.m. Follow Joel on X/Twitter @JoelKFGO.)See omnystudio.com/listener for privacy information.

If social media feels like one more thing on your never-ending flower farm to-do list, this conversation with Kalin Sheick of Sweetwater Floral is the breath of fresh air you probably need. Jenny and Kalin talk honestly about using social media to grow a flower farm business without letting it take over your life, from setting boundaries and avoiding comparison to showing your face, telling better stories, and creating content that actually helps people know, like, and trust you. This episode is packed with real talk for flower farmers building sustainable farm businesses in the messy middle of life, kids, customers, harvests, and all the dropped balls. You'll hear practical encouragement around choosing simple content buckets, sharing authentic behind-the-scenes stories, protecting your privacy, and using social media as a tool for flower farm marketing and sales without burning yourself to a crisp.Find Kalin OnlineCheck out her website: www.sweetwaterfloral.comFollow her on Instagram: @sweetwaterfloral Did you enjoy this episode? Please leave a review on Apple or Spotify. Join Jenny for a FREE live training: www.trademarkfarmer.com/training Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note

In this episode, Jen talks about one of the biggest shifts that changed her business: stopping the side-hustle energy, stepping out of overwhelmed employee mode, and fully embodying the CEO identity. She shares how so many business owners say they want more money, better clients, stronger boundaries, and less chaos — but they are still operating with the same habits, same mindset, and same self-concept that kept them stuck in the first place.Jen explains why identity always shows up in business. How you see yourself affects what you charge, what you tolerate, how you follow up, how you handle conflict, and how confidently you show up online and in your process. If you still identify as the people pleaser, the overworker, the unsure beginner, or the scared small business owner, that version of you will keep showing up everywhere.This episode is all about the shift from employee to CEO — from reacting to leading, from hoping to deciding, from external validation to internal certainty. Jen also talks about why the next-level version of you probably does less, not more, and why identity is built through repeated proof: one confident response, one boundary, one brave post, one better decision at a time.In this episode, Jen talks about:Why acting like your business is a side hustle keeps you stuckHow identity shows up in every part of your businessThe difference between employee energy and CEO energyWhy your next-level business requires a next-level version of youWhy stronger boundaries, clearer offers, and more intention matterWhy you do not need outside validation to feel successfulHow to stop romanticizing the old version of yourselfWhy asking “who do I need to become?” is more powerful than asking “what should I do?”How repeated actions build a new identity over timeHow the Floral CEO Mastermind helps florists become the next-level CEO in their businessKey takeawayYou cannot build a next-level business with old-level habits.The identity shift that changes everything is when you stop acting like the overwhelmed employee in your business and start acting like the intentional CEO.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

Fluent Fiction - Catalan: From City Balcony to Blooming Oasis: A Floral Journey Find the full episode transcript, vocabulary words, and more:fluentfiction.com/ca/episode/2026-07-18-22-34-02-ca Story Transcript:Ca: El sol lluïa amb força mentre en Jordi caminava pel camí estret que duia a la granja de flors.En: The sun was shining brightly as Jordi walked along the narrow path that led to the flower farm.Ca: Era un dia clar d'estiu, i l'aire estava ple de l'aroma dolça dels camps florits.En: It was a clear summer day, and the air was filled with the sweet aroma of the blooming fields.Ca: En Jordi estava emocionat, però també una mica nerviós.En: Jordi was excited, but also a little nervous.Ca: Volia transformar el seu petit apartament a la ciutat en un oasi de colors i frescor, però no sabia per on començar.En: He wanted to transform his small apartment in the city into an oasis of colors and freshness, but he didn't know where to start.Ca: A l'arribar a la granja, va quedar impressionat per la diversitat de flors.En: Upon arriving at the farm, he was impressed by the diversity of flowers.Ca: Les fileres de margarides, roses i gitanilles s'estenien fins a l'horitzó.En: Rows of daisies, roses, and gitanilles stretched to the horizon.Ca: Els colors brillants dels pètals contrastaven amb el verd intens de les fulles, creant una simfonia visual que gairebé el deixava atònit.En: The bright colors of the petals contrasted with the deep green of the leaves, creating a visual symphony that almost left him stunned.Ca: En aquell moment, va entendre que escollir les flors adequades no seria una tasca fàcil.En: At that moment, he realized that choosing the right flowers would not be an easy task.Ca: Mentre caminava entre les plantes, una veu càlida i acollidora el va sorprendre.En: As he walked among the plants, a warm and welcoming voice surprised him.Ca: "Hola, noi!En: "Hello, young man!"Ca: " va dir la Mercè, una dona gran amb ulls brillants i mans fortes de treballar la terra.En: said Mercè, an older woman with bright eyes and strong hands from working the land.Ca: "Veig que tens interès pels nostres tresors d'estiu.En: "I see you're interested in our summer treasures."Ca: ""Sí," va respondre en Jordi, una mica insegur.En: "Yes," Jordi responded, a little unsure.Ca: "Vull crear un jardí al meu balcó, però no sé quines flors triomfaran millor amb tant de sol.En: "I want to create a garden on my balcony, but I don't know which flowers will thrive best with so much sun."Ca: "La Mercè va somriure, mostrant les arrugues acollidores d'una vida plena.En: Mercè smiled, showing the welcoming wrinkles of a full life.Ca: "Entenc el que vols dir," va dir ella.En: "I understand what you mean," she said.Ca: "El sol pot ser un amic i un enemic alhora per a les plantes.En: "The sun can be both a friend and a foe for plants."Ca: "Van caminar junts pels camps mentre la Mercè li explicava les virtuts de cada planta.En: They walked together through the fields as Mercè explained to him the virtues of each plant.Ca: Gitanilles per la seva resistència, lavandes pel seu aroma relaxant, i petúnies pels seus colors vibrants.En: Gitanilles for their resilience, lavenders for their relaxing aroma, and petunias for their vibrant colors.Ca: "Però recorda," li va advertir, "no tots els colors i plantes han d'estar junts alhora.En: "But remember," she warned him, "not all colors and plants should be together at once.Ca: Un punt focal fort és millor que un caos de flors.En: A strong focal point is better than a chaos of flowers."Ca: "Amb el cor ple de dubtes, en Jordi es va trobar en una encrucillada.En: With his heart full of doubts, Jordi found himself at a crossroads.Ca: Havia volgut una explosió de varietat, però la saviesa de la Mercè li feia reconsiderar la seva opció inicial.En: He had wanted an explosion of variety, but the wisdom of Mercè made him reconsider his initial choice.Ca: Volia harmonia, però també desitjava mantenir el seu amor per la diversitat.En: He wanted harmony, but he also wished to maintain his love for diversity.Ca: Finalment, després de molta reflexió, en Jordi va decidir: Triaria una barreja de flors, però amb l'ajuda d'en Mercè, seleccionaria colors i patrons de creixement que es complementessin entre si.En: Finally, after much reflection, Jordi decided: He would choose a mix of flowers, but with Mercè's help, he would select colors and growth patterns that complemented each other.Ca: Triaria gitanilles blanques per la seva senzillesa, lavandes per contrastar amb la seva tonalitat calmant, i alguna petúnia rebel per afegir un toc de vivacitat.En: He chose white gitanilles for their simplicity, lavenders to contrast with their calming tones, and a few rebellious petunias to add a touch of vivacity.Ca: En Jordi va deixar la granja amb les mans plenes de flors i el cor ple d'esperança.En: Jordi left the farm with his hands full of flowers and his heart full of hope.Ca: Havia après una lliçó valuosa: l'harmonia i la passió no eren enemics, sinó aliats que es trobaven en l'elecció equilibrada.En: He had learned a valuable lesson: harmony and passion were not enemies, but allies found in balanced choice.Ca: A mesura que s'allunyava, el sol brillava encara més intensament, com si aprovara les seves eleccions, mentre les flors dansaven lleugerament al ritme de l'estiu.En: As he walked away, the sun shone even more intensely, as if it approved of his choices, while the flowers lightly danced to the rhythm of summer. Vocabulary Words:the path: el camíthe farm: la granjathe aroma: l'aromabloomin'g fields: camps floritsnervous: nerviósthe diversity: la diversitatthe rows: les fileresthe horizon: l'horitzóthe leaves: les fullessweet: dolçato thrive: triomfarthe wrinkles: les arruguesthe virtue: la virtutresilience: resistènciavibrant: vibrantsthe chaos: el caosthe crossroads: l'encrucilladathe choice: l'eleccióthe wisdom: la saviesathe harmony: l'harmoniathe passion: la passióthe hope: l'esperançato reconsider: reconsiderarto complement: complementarsimplicity: senzillesacalming: calmantrebellious: rebelbalance: equilibradaintensely: intensamentto approve: aprovar

Planning a Disney Wedding Pavilion ceremony with an EPCOT reception? In this episode of the Disney Wedding Podcast, Stephenie shares how she created an elegant Walt Disney World wedding with a ceremony at Disney's Wedding Pavilion, cocktail hour at Italy Isola, and a reception inside the iconic American Adventure Rotunda at EPCOT. She explains why she chose these venues, how she designed a timeless wedding aesthetic, and why Disney entertainment—including the Major Domo and the Voices of Liberty—became the centerpiece of the celebration. Stephenie also shares practical Disney wedding planning advice on reusing floral décor to save money, choosing action stations over a plated meal, selecting room blocks, planning transportation, and making the most of an evening wedding timeline. Whether you're planning a Disney Fairy Tale Wedding or simply looking for Disney wedding inspiration, this episode is packed with real-world tips for creating a memorable guest experience while making smart planning decisions. ✨ In this episode: • Wedding Pavilion ceremony • Italy Isola cocktail hour in EPCOT • American Adventure Rotunda reception • Voices of Liberty wedding performance • Major Domo surprise ring bearer • Wedding timeline and photography tips • Floral transfer and décor budget strategies • Action station reception menu recommendations • Guest transportation and resort room blocks • Lessons learned and advice for future Disney couples View photos and full details from this Disney wedding here: https://disneyweddingpodcast.com/stephenie-bings-american-adventure-rotunda-wedding/ And click here to start planning your own Disney World wedding with the Fairytale Weddings Guide: https://fairytaleweddingsguide.com/shop/fairytale-weddings-guide/ Subscribe for more real Disney wedding stories, planning advice, venue tours, and expert tips from couples who have celebrated at Walt Disney World, Disneyland, Aulani, and Disney Cruise Line weddings. #DisneyWedding #DisneyFairyTaleWeddings #WeddingPavilion #EPCOTWedding #AmericanAdventureRotunda #ItalyIsola #DisneyWeddingPodcast #DisneyBride #DisneyWeddingPlanning #DisneyWeddingIdeas #VoicesOfLiberty #WeddingInspiration #WaltDisneyWorldWedding #FairytaleWeddingsGuide #DisneyWeddingTips

The Snohomish County Flower Collective is a regional wholesale floral hub founded in 2023 to bring together nearly 40 growers under one roof. Frequently called the Sno-Co-Flo-Co, the group is based in the historic town of Snohomish, about 35 miles north of Seattle, and most of their members have farms in Snohomish and nearby counties. […] The post Episode 777: Snohomish Co. Flower Collective (bonus interview w/ Alicia Schwede) appeared first on Slow Flowers Podcast with Debra Prinzing.

5 Things to Focus on to Drive Revenue in Your BusinessIn this episode, Jen breaks down five of the most important things florists should focus on if they want to drive more revenue without feeling strung out, reactive, or constantly overwhelmed. She shares why revenue does not come from doing everything. It comes from focusing on the right things with intention.Jen talks about how easy it is to get distracted by shiny objects, random advice, and the feeling that you should be doing everything all at once. But if your business feels chaotic and your revenue is not where you want it to be, it may be time to simplify and look at the core drivers that actually make a difference.The five areas she focuses on are: better leads, stronger conversion, better pricing, bigger project scope, and systems that protect your time. She explains how better-fit leads make revenue easier, why conversion matters just as much as visibility, how pricing needs to support the business you want, why helping clients think bigger can dramatically grow bookings, and how systems reduce wasted time and protect your energy.She also reminds florists that mindset matters. If you do not believe you deserve to make money, it becomes much harder to build a business that actually does. Revenue is not just tactical. It is also tied to what you believe is possible for you.In this episode, Jen talks about:Why audience and visibility matter if you want more revenueHow better leads help you spend time on the right clientsWhy stronger conversion is one of the fastest ways to drive revenueHow confidence and consultation skills impact booking ratesWhy better pricing matters more than just booking more weddingsHow raising minimums and protecting profit can change your businessWhy helping clients think bigger can grow project scope fastHow upselling design ideas can increase revenueWhy systems protect your time and reduce wasted effortHow brochures, pricing transparency, and templates can improve lead qualityWhy your money mindset may be affecting revenue more than you realizeHow the Floral CEO Mastermind helps florists grow with better systems and strategyKey takeawayRevenue grows when your business gets sharper.Sharper leads.Sharper pricing.Sharper process.Sharper offers.Sharper beliefs about what you deserve.Mentioned in this episodeThe Floral CEO Mastermindjeni@floralceo.comInstagram DM: @‌thefloralceo

Did you know carpenter bees can get drunk while visiting passionflowers? In this episode of the Wild Herbs Podcast, Dr. Shawn Krosnick, a professor of biology at Tennessee Technological University, shares insights from her years of research on the genus Passiflora. She uncovers the floral anatomy of passionflower, its pollination biology, primary fruit dispersers, evolutionary relationships with other plant families, and why it holds the record for the greatest leaf shape diversity in the plant kingdom. Click here to watch this episode on YouTube! Resources:

Quick question—how much time do you really spend working ON your business (not just IN it, arranging flowers, answering emails, running errands, etc.)? Be honest! If you're like most florists, there's a good chance you look up and it's a new month, but you're stuck with the same old problems: Money stress. Overbooking. Saying yes when you want to scream no. Chaotic processes that make you want to facepalm.Let's be real: It's easy to get stuck in the hustle, reliving the same frustrating moments on a loop. Total “Truman Show” vibes, right? 02:00Here's the game-changer—have you tried a CEO Day? No, you don't need to book a fancy hotel or a spa day (unless you want to, then yes, please!). Just a solid 2-3 hours where you take a step back, get brutally honest, and look under the hood of your business. Ask yourself:What worked? What flopped?What drained me? What filled my cup?Where am I underpricing or overbooking?What's making me want to pull my hair out… and how can I FIX IT for good? 04:04This is your time to lead instead of react. Look at your revenue, leads, closing rate, and what content actually works. Pick one broken process and fix it. Set just ONE to THREE priorities for the month instead of letting the chaos rule. 06:06 This kind of clarity brings a peace you might not have felt in ages, and best of all—it actually helps you break out of the cycle of “next month will magically be better.” Spoiler: Not without some intention behind it! 07:42In the Floral CEO Mastermind this month, we're digging into all things CEO day—systems, habits, AND what actually moves the business forward, so you're not stuck in “employee” mode 24/7. Swing by floralceo.com/mastermind if you're curious or ready for a real shift!Here's to fresh starts and real leadership (even if it's just two hours at your kitchen table in fuzzy slippers). You've got this!

Based on her recent design workshop for the Seattle Growers Market, Gina Thresher of From the Ground Up Floral shared a design demonstration during our Slow Flowers Member meetup in June – and we filmed the session to share today. Gina's European Sustainable Armature Bouquet elevates floral artistry by moving beyond foam, glue and tape. She shares […] The post Episode 776: Learn How to Make a Sustainable, European-Style Armature with Gina Thresher of From the Ground Up Floral appeared first on Slow Flowers Podcast with Debra Prinzing.

Have you ever set an ambitious goal, felt completely motivated, and then found yourself overwhelmed or discouraged just a few weeks later?You're not alone—and the problem probably isn't your motivation.In this episode of The Floral CEO Podcast, we're talking about one of the biggest mistakes entrepreneurs make when setting goals: focusing only on the outcome instead of the actions that create the outcome.Whether your goal is reaching six figures, booking more weddings, growing your flower farm, improving your marketing, or simply creating a healthier work-life balance, success comes from building systems and habits that consistently move you forward.Instead of chasing one big number, I'll show you how to reverse engineer your goals, monitor the behaviors that actually matter, and build a CEO operating system that keeps you focused—even when life gets busy.In This Episode You'll Learn:Why outcome-based goals often leave you feeling discouragedHow to reverse engineer your revenue goals into measurable actionsThe difference between tracking results versus tracking behaviorsWhy having too many goals actually slows your progressHow to create weekly, monthly, and quarterly CEO check-insWhy your goals need to match your current season of life and available capacityHow to stop making emotional business decisions and start using dataThe importance of building consistency instead of relying on motivationHow accountability creates long-term successA Real-World ExampleWant to book $100,000 in weddings?Instead of simply writing down "$100K" on a vision board, break it into manageable pieces:What's your average wedding value?How many weddings do you need?What's your average consultation-to-booking conversion rate?How many inquiries and consultations do you need each month?What marketing activities consistently generate those inquiries?When you know the answers to those questions, you stop hoping your business grows—and start creating a plan that makes growth predictable.CEO Reflection QuestionsAs you finish today's episode, ask yourself:Am I measuring outcomes or behaviors?What daily or weekly actions actually move my business forward?Am I trying to accomplish too many goals at once?Do my goals align with the season of life I'm currently in?When is the last time I intentionally reviewed my business performance?Sometimes the biggest breakthrough isn't setting a bigger goal—it's building a better system.Mentioned in This Episode

Mark hears about the preparation involved in setting up the Fettercairn Show which this weekend celebrates its 190th show, and the 200th anniversary of the Fettercairn Farmers Club which runs it. The committee tell him what sets it apart from other shows.Rachel is on the Solway coast exploring the RSPB Mersehead Nature Reserve. Mersehead is home to one of the rarest amphibians in the UK and has a huge range of different habitats.This week's Scotland Outdoors podcast features Mark learning about attempts to save the rare twinflower in the Abernethy Forest. We hear an excerpt of Sam Jones from charity Plantlife showing him some of the success they've had so far.If you've been in Edinburgh recently, you may have spotted the Floral Clock in West Princess Street Gardens. It's the oldest one of its kind in the world and this year therapeutic horticulture charity Trellis are the organisation being celebrated by the clock. Rachel went to see it all being planted up and hear about its history.North 58 Sea Adventures run boat trips into the Moray Firth from Lossiemouth and Findhorn. Mark climbed aboard a trip from Findhorn with skipper Peter, and some enthusiastic dolphin spotters to see if they could catch a glimpse of any.We chat live to Pete Moore who is undertaking a challenge to see all of the 29 species of butterflies that are native to the Scottish Highlands. He's cycling to all the different locations, and we hear how he's been getting on so far.And we celebrate some unusual wildlife encounters and your wildlife poetry after last week's story of an amorous grouse sparked you to get in touch.Rachel finds out about an Aberdeen University project which involves studying the sounds of two coastal areas, Torry in Aberdeen and North Yell in Shetland which are both undergoing economic and cultural transformations. She hears some of the sonic postcards being created at Greyhope Bay.

Designed by Alanna Messner-Scholl of Waverly Flower Co., the “Earth Dress” is a slender, floor-length gown that appears to grow from a demure pair of seed-embellished ballet flats. It seems fitting that a sustainable farmer-florist who once attended the Fashion Institute of Technology would conjure up this organic-looking garment using compost, soil, moss, roots, seeds, […] The post Episode 775: The Earth Dress with Alanna Messner-Scholl of Waverly Flower Co., the American Flowers Week Botanical Couture Series, Part Three appeared first on Slow Flowers Podcast with Debra Prinzing.

A priceless conversation about finding yourself in motherhood with one of our favorite gals, Aja Maria! Aja is a wife, mother of 4 girls, and business owner. She has a wealth of knowledge: from proper nourishment, managing a home, and raising daughters while building a business. You can find Aja sharing her motherhood tips and beautiful preserved bouquets on Instagram @ajamariafloral    Call or Text Our Hotline: 312-775-2615   If you've been blessed by our podcast, we ask you to prayerfully consider supporting us on Patreon https://www.patreon.com/c/whatinthedangheck   @Hallowapp get your 3-month free trial at www.hallow.com/whatinthedangheck   @rooted.for.good.skincare Use code DANG10 for 10% off www.rootedforgood.com    @setonhomestudy Use code: WTDH2026 for free shipping through 9/18. The code also waves the new family enrollment fee www.setonhome.org