Podcasts about floral

Foxglove Farmhouse is a small, regenerative flower garden in coastal Maine. If you follow the tidal York River from the sea, up along the winding salt marshes to the west side of town, there you will find owner Elizabeth Brown and her flowers. Her purpose is a simple one — to grow sustainable local flowers, […] The post Episode 760: “The Beginner's Cut Flower Garden,” with author Elizabeth Brown of Foxglove Farmhouse appeared first on Slow Flowers Podcast with Debra Prinzing.

Fluent Fiction - Dutch: A Floral Resolution: Family, Legacy, and Love at Keukenhof Find the full episode transcript, vocabulary words, and more:fluentfiction.com/nl/episode/2026-03-12-22-34-01-nl Story Transcript:Nl: De lucht was fris en helder boven de Keukenhof, waar een tapijt van tulpen de aarde kleurde met rood, geel en paars.En: The air was fresh and clear above the Keukenhof, where a carpet of tulips colored the earth in red, yellow, and purple.Nl: Vogels zongen vrolijk terwijl de wind zachtjes door de bomen ruiste.En: Birds sang cheerfully while the wind softly rustled through the trees.Nl: Hier, tussen de bloemen, stonden Bram, Sanne en Maartje.En: Here, among the flowers, stood Bram, Sanne, and Maartje.Nl: Ze waren samen gekomen om te spreken over de toekomst van het huis van hun vader, maar de schaduw van verdriet hing nog steeds over hen heen.En: They had come together to talk about the future of their father's house, but the shadow of sadness still loomed over them.Nl: Bram, de oudste, keek uit over de zee van bloemen.En: Bram, the eldest, looked out over the sea of flowers.Nl: "We moeten het huis verkopen," zei hij.En: "We have to sell the house," he said.Nl: Zijn stem was vast, zoals altijd.En: His voice was firm, as always.Nl: Hij wilde geen gedoe en vooral geen pijnlijke herinneringen.En: He wanted no hassle and especially no painful memories.Nl: Sanne schudde haar hoofd, haar blik vol zachtheid.En: Sanne shook her head, her gaze full of gentleness.Nl: "Het is het huis van papa.En: "It's papa's house.Nl: We kunnen het niet zomaar weggedaan.En: We can't just get rid of it.Nl: Het moet in de familie blijven."En: It should stay in the family."Nl: Maartje, haar ogen glanzend van emotie, keek naar een veldje vol paarse tulpen.En: Maartje, her eyes shimmering with emotion, looked at a patch of purple tulips.Nl: "Ik wil het huis omtoveren in een kunstretreat.En: "I want to transform the house into an art retreat.Nl: Papa zou dat mooi vinden," voegde ze zachtjes toe.En: Papa would love that," she added softly.Nl: De spanning groeide terwijl ze door de tuin liepen.En: The tension grew as they walked through the garden.Nl: Ze probeerden te genieten van de bloemen, maar hun gedachten kwamen steeds terug bij het huis.En: They tried to enjoy the flowers, but their thoughts kept returning to the house.Nl: Bram hoopte dat de schoonheid en rust van de Keukenhof hen zou helpen een oplossing te vinden.En: Bram hoped that the beauty and tranquility of the Keukenhof would help them find a solution.Nl: Maar hoe meer ze praatten, hoe moeilijker het werd.En: But the more they talked, the harder it became.Nl: Plotseling, terwijl de zon verdween achter dikke wolken, begon het te sneeuwen.En: Suddenly, as the sun disappeared behind thick clouds, it began to snow.Nl: Onverwacht voor de lente!En: Unexpected for spring!Nl: De sneeuw bedekte snel de bloemen en de paden.En: The snow quickly covered the flowers and paths.Nl: Ze renden naar een paviljoen voor beschutting.En: They ran to a pavilion for shelter.Nl: Ze zaten vast, omringd door de witte wereld buiten.En: They were stuck, surrounded by the white world outside.Nl: Zittend daar, samen en alleen, kwam hun ingehouden verdriet naar boven.En: Sitting there, together and alone, their suppressed grief surfaced.Nl: Sanne begon te praten over herinneringen aan hun vader - verhalen over hem die hen leerde schaatsen op bevroren kanaaltjes of hoe hij dol was op tuinieren, net zoals hun moeder.En: Sanne began to talk about memories of their father - stories about him teaching them to skate on frozen canals or how he loved gardening, just like their mother.Nl: Bram luisterde en voelde een frisse bries van inzicht.En: Bram listened and felt a fresh breeze of insight.Nl: Voor het eerst zag hij niet alleen het huis, maar de herinneringen en liefde die erin zaten.En: For the first time, he saw not just the house, but the memories and love within it.Nl: Maartje fluisterde hoe ze hoopte dat hun vader trots zou zijn op wat zij met zijn huis wilde doen.En: Maartje whispered how she hoped their father would be proud of what she wanted to do with his house.Nl: Haar woorden raakten zijn hart.En: Her words touched his heart.Nl: "Dames," zei Bram uiteindelijk, zijn stem zachter, "misschien kunnen we beide wensen verenigen.En: "Ladies," Bram finally said, his voice softer, "maybe we can unite both wishes.Nl: Laten we het huis behouden, zoals Sanne wil, maar met een kleine studio voor Maartje's kunst."En: Let's keep the house, like Sanne wants, but with a small studio for Maartje's art."Nl: De sneeuwstorm kalmeerde, net zoals de spanningen tussen hen.En: The snowstorm calmed, just as the tensions between them did.Nl: De zon brak weer door de wolken en de tuin straalde in al zijn kleurenpracht.En: The sun broke through the clouds again, and the garden shone in all its colorful splendor.Nl: Ze verlieten de Keukenhof met een nieuw plan.En: They left the Keukenhof with a new plan.Nl: Samen hadden ze beslist het huis te renoveren.En: Together, they had decided to renovate the house.Nl: Het zou een plek zijn waar Sanne familie herdenkt en Maartje kunst schept.En: It would be a place where Sanne remembers family and Maartje creates art.Nl: En Bram, nu, hij zag de waarde van dieper liggende banden en ging weg met een hernieuwd begrip van familie.En: And Bram, now, he saw the value of deeper ties and left with a renewed understanding of family.Nl: De lucht in de lente was koud, maar niet meer kil.En: The air in the spring was cold, but no longer chilly.Nl: Samen liepen ze weg van het paviljoen, geïnspireerd door de bloemen en elkaars liefde.En: Together they walked away from the pavilion, inspired by the flowers and each other's love. Vocabulary Words:loomed: hingfirm: vasthassle: gedoeshimmering: glanzendtransform: omtoverentension: spanningtranquility: rustunexpected: onverwachtshelter: beschuttingsuppressed: ingehoudensurfaced: kwam naar boveninsight: inzichtunite: verenigenstudio: studiosnowstorm: sneeuwstormcalmed: kalmeerdesplendor: kleurenprachtrenovate: renoverenremember: herdenktunderstanding: begripfresh: frissadness: verdriettulips: tulpengaze: blikgentleness: zachtheidretreat: retreatsolution: oplossingfrozen: bevrorenbreeze: briesthick: dikke

Everyone loves roses, and Janice Cox proves why in her new book, “Beautiful Roses: A Guide and Workbook for Growing, Using, and Enjoying America's Favorite Flower.” The book covers rose growing but also the endless ways you can integrate roses into cooking, crafting, and wellness. A nationally recognized expert in natural beauty, DIY skincare, and […] The post Episode 759: “Beautiful Roses,” with author Janice Cox of Natural Beauty at Home appeared first on Slow Flowers Podcast with Debra Prinzing.

If you're marketing yourself as “affordable” or “budget friendly,” you may be unintentionally sabotaging your business.In this episode, Jen breaks down why positioning yourself as the cheapest option will keep you stuck working harder for less money—and what to do instead if you want to attract higher-end floral clients.Because premium clients aren't looking for the cheapest florist.They're looking for the most confident one.In This EpisodeThe “Affordable Florist” TrapJen shares a real example from a wedding Facebook group where a florist advertised herself as:“Affordable and budget-friendly” and charging wholesale pricing plus labor.This isn't a business model—it's a job.And it creates a cycle where florists stay busy but never profitable.The First Energy Shift: You Don't Need Every ClientWhen your worth is tied to volume, you'll feel pressure to book every inquiry.But successful florists know:You don't need everyone.You need the right clients.Premium clients can sense desperation.Confidence attracts better opportunities.The Power of MinimumsSetting a minimum instantly changes your positioning.Minimums:protect your timefilter inquiriessignal expertisecreate perceived valueMoving from a $5K minimum to an $8K minimum can completely change the type of client who reaches out.Upgrade Your LanguageSmall changes in language elevate your brand.Examples:Centerpieces → TablescapesDelivery fee → Logistics & installationLuxury clients respond to confident, clear communication.Stop “Walmarting” Your WeddingsIf your messaging focuses on saving money, you'll attract budget-focused clients.Instead:Show scaleShow abundanceShow design confidenceSell the experience, not the stems.Invest in the Details That Elevate Your WorkSometimes attracting higher budgets requires upgrading your tools and rentals.Examples Jen shares:ribbed votiveselevated taper candlesstatement archesSmall design upgrades can dramatically elevate how your work appears to clients.Build Relationships With the Right PlannersFull-service planners are often the gateway to higher-budget weddings.The easiest vendors to work with get referred again and again.Relationships are one of the most powerful forms of marketing.Your Money Mindset MattersIf you secretly believe flowers are too expensive, your clients will feel that.Ask yourself:Do I believe flowers are worth $10K?$30K?$50K?Your business can only grow to the level of what you believe is possible.Systems Create ConfidenceHigher-end events require systems:labor planninginstallation mechanicslogisticsteam coordinationConfidence comes from preparation.Want Help Elevating Your Business?Two ways to work with Jen:

Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions. When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Watch the show on television by downloading the e360tv channel app to your Roku, LG or AmazonFireTV. You can also see it on YouTube.Devin: What is your superpower?John: Ability to believe without evidence.In what world does it make sense to have the most important two parts of the value chain have the least power? That is the question John Tabis asked before launching The Bouqs Company. By recognizing that both flower farmers and consumers were being ignored by the traditional floral industry, he found a unique way to disrupt the market.In today's episode, John shared how his company deploys technology directly at the source. Instead of flowers passing through five or six layers of middlemen, farmers cut, prep and pack the product to send directly to the consumer. This model drastically reduces waste and increases freshness.“We thought, what an amazing opportunity to build a new supply chain that simplifies that supply chain, uses technology to deliver the freshest, high quality, sustainable blooms,” John explained.Since launching with just a few thousand dollars in the bank, the company has generated over a billion dollars in gross revenue. Customers love the value and they deeply resonate with the brand's commitment to sustainability.Now, John is taking community engagement to the next level. The Bouqs Company is currently raising capital through a regulated investment crowdfunding campaign. This allows loyal customers and everyday investors to own a piece of the business.John noted that turning a customer base into an investor base creates a massive crowd of brand promoters. When people invest in a company they love, they naturally share its mission with friends and family.The current regulation crowdfunding campaign is capped at $5 million and is filling up quickly. The funds will be used to expand their physical retail footprint nationwide to offer faster delivery and fully arranged vases.If you want to support a sustainable business model and own a stake in a rapidly growing brand, this is a remarkable opportunity to align your investments with your values.tl;dr:John Tabis revolutionized the floral industry by connecting sustainable farms directly to everyday consumers.The Bouqs Company reduces waste and ensures fresher flowers by eliminating unnecessary supply chain middlemen.The company is currently raising up to $5 million through a regulated investment crowdfunding campaign.John relies on his superpower of unending faith to navigate the toughest entrepreneurial challenges successfully.In today's episode we learned that combining strong convictions with flexibility drives massive business growth.How to Develop Unending Faith As a SuperpowerJohn defines his superpower as having unending faith. He describes it as “the ability to believe without evidence” and notes that as an entrepreneur he consistently has faith in a better future. He believes that “there's a better step ahead” and that “a better version of ourselves, of our companies, of our products [is] around the corner.” This unwavering belief serves as the absolute cornerstone of his journey as a founder.A powerful example of this faith occurred during the company's Series B fundraising round about eight or nine years ago. The business was burning cash and was literally weeks away from running completely out of money. John's VP of finance asked when they should pull the emergency cord to start cutting costs. Relying on his unending faith, John told him not to worry. Just four or five days before their cash ran out, they received a term sheet and successfully closed the capital needed to keep the business thriving.To develop unending faith as a personal strength, John offers the following actionable tips:Maintain very strong convictions but hold them loosely so you can adapt when necessary.Be 100 percent sure of your vision until you receive clear evidence that you need to pivot.Remain highly flexible and willing to shift your strategy dramatically based on market feedback.Iterate your way to the right solution instead of getting trapped by narrow-minded tunnel vision.By following John's example and advice, you can make unending faith a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileJohn Tabis (he/him):Founder & Chairman, The Bouqs CompanyAbout The Bouqs Company: Bouqs is a digital first online disruptor of the $100B global floral market leveraging technology to improve the customer experience with flowers.Website: bouqs.comCompany Facebook Page: facebook.com/thebouqsco Company Twitter Handle: @thebouqsco Other URL: invest.bouqs.comBiographical Information: John Tabis is a visionary, a strategist, a marketer, and a Founder. John is currently Founder & Chairman of the Board at The Bouqs Company, Partner & Head of Incubation at M13, and Professor of Entrepreneurship at UCLA Anderson. Prior to these roles John worked at global management consulting firm Bain & Company, and in Strategy & Innovation at The Walt Disney Company. John studied Business at The University of Notre Dame, where he graduated Summa Cum Laude, and earned his MBA at the UCLA Anderson School of Management, where he studied on Fellowship. Jon resides in Southern California with his wife and three children. LinkedIn Profile: linkedin.com/in/jtabisInstagram Handle: @jtlives4thisSupport Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include rHealth, and Frontier Bio. Learn more about advertising with us here.Max-Impact Members(We're grateful for every one of these community champions who make this work possible.)Brian Christie, Brainsy | Cameron Neil, Lend For Good | Carol Fineagan, Independent Consultant | Hiten Sonpal, RISE Robotics | John Berlet, CORE Tax Deeds, LLC. | Justin Starbird, The Aebli Group | Lory Moore, Lory Moore Law | Mark Grimes, Networked Enterprise Development | Matthew Mead, Hempitecture | Michael Pratt, Qnetic | Mike Green, Envirosult | Nick Degnan, Unlimit Ventures | Dr. Nicole Paulk, Siren Biotechnology | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Scott Thorpe, Philanthropist | Sharon Samjitsingh, Health Care Originals | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.Superpowers for Good Live Pitch – Private Investor Session: Immediately following the March 17, 2026, live broadcast at 8 PM ET / 5 PM PT, investors are invited to join an exclusive private Zoom session to engage directly with the presenting founders—BRG Therapeutics (Dale Walker), GigaWatt (Deep Patel), My Diabetes Health (Dr. Prem Sahasranam), and rHEALTH (Eugene Chan). 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Upgrade to Impact Membership today!SuperCrowdHour March: This month, Devin Thorpe will explore how investors can align profit with purpose in a powerful session titled “Why You Should Make Money with Impact Crowdfunding.” As CEO and Founder of The Super Crowd, Inc., Devin will share practical insights on generating financial returns while driving measurable social and environmental impact through regulated investment crowdfunding. Register free to get all the details. March 18th at Noon ET/9:00 PT.SuperCrowd26 featuring PurposeBuilt100™: This August 25–27, founders, investors, and ecosystem leaders will gather for a three-day, broadcast-quality global experience focused on disciplined capital formation, regulated investment crowdfunding, and purpose-driven growth. We're bringing together leading voices in impact investing, compliance, digital marketing, and circular economy innovation to deliver practical frameworks, real-world case studies, and actionable strategies. 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Many florists say they want higher wedding budgets and luxury clients… but their brand is sending a completely different message.In this episode, Jeni walks you through a quick 5-minute brand audit you can do today to see whether your Instagram, portfolio, and messaging are actually attracting the type of clients you want.Because if your brand looks like a $2,000 florist, it's going to be very hard to book $10,000 weddings.Jeni breaks down the key things to look at in your social media, design consistency, and brand language so you can start positioning your floral business for higher-end events and more profitable weddings.If you're ready to elevate your portfolio and brand, Jeni also shares details about the Business, Bouquets & Branding Workshop, a hands-on experience designed to help florists build a portfolio that attracts premium clients.In This Episode You'll LearnHow to quickly audit your floral brand in just 5 minutesWhy your Instagram feed may be turning away higher-budget clientsThe difference between a florist brand that attracts $2K weddings vs. $10K weddingsHow your language (like “budget friendly”) affects the clients you attractWhy consistency in your design style matters more than you thinkA simple question to ask others that reveals how your brand is actually perceivedThe 5-Minute Floral Brand AuditLook at your Instagram like a client.Ask yourself: If I didn't know me, would I think this florist is affordable or premium?Review your portfolio consistency.Does your work feel cohesive or like a random mix of styles?Audit your language.Words like affordable or budget friendly can unintentionally position you as the cheapest option.Ask someone you trust.Ask them: What three words come to mind when you look at my brand?Ask the big question.Does your brand actually support the level of clients you want to attract?Workshop Mentioned in This EpisodeBusiness, Bouquets & Branding WorkshopA 2.5-day immersive workshop designed to help florists elevate their brand and portfolio.You'll experience:A tour of Jeni's home-based floral studioBusiness coaching and open Q&ACreating a spiral bouquet for your portfolioParticipating in a professional styled shootA mini personal branding shoot with makeup touch-upsProfessional content for your portfolio and social media

Logan & Lex sit down to discuss The Field Guode to Floral Dragons from Hit Point Press and lean into its beautiful potentially cozy vibes.  Want to join the conversation? Join us on Discord: https://discord.gg/gPVH7a9  We are also affiliated with Fan Roll Dice by Metallic Dice Games. Follow this link: https://fanrolldice.com and enter the promo code STORYTOLD10 to receive 10% off your order! To help support the show, share it, or rate and review on your podcast service of choice. To support us financially, please donate on Patreon: https://www.patreon.com/thestorytold Website: https://www.thestorytoldpodcast.com Instagram: @thestorytoldpodcast Twitter: @storytoldpod Email: thestorytoldpodcast@gmail.com Twitch: https://www.twitch.tv/thestorytoldpodcast   Follow Fools Moon Entertainment across social media in the links below:   Instagram: @foolsmoonentertain Twitter: @foolsmoonei Facebook: https://www.facebook.com/foolsmoonentertainment/   Our music is composed by James Horan. To contact him regarding composition, send him an email: jhoran99@optonline.net  

In the world of floristry, one question keeps coming up: How can local flower farmers better connect with florists to provide fresh, quality blooms? In this episode, we delve into the innovative solutions offered by the Bristol Bloom Collective, a group that's transforming the landscape of flower farming in East Tennessee. We'll explore their mission, the unique advantages of locally grown flowers, and how this collective is making a significant difference in the community.Connect with Bristol Bloom Collective: https://bristolbloomcollective.com/Buy your next home, or list your current home with us!https://www.thecolinandcarlygroup.com/Be a guest on the Johnson City Living Podcast: https://www.johnsoncityliving.com/guests?fbclid=PAZXh0bgNhZW0CMTEAAaf_qLsH2l73s8fTV40Oebx8kSAGlIFS_y50ij7CRneeNX3I6NzzfQMUKP-7hw_aem_xHCpTZ5r_cOfc22X1DNvmw

Teresa Sabankaya believes that today's technology gives us endless ways to communicate, yet we are often left searching for words when faced with a declaration of love, the loss of someone dear, or the marking of a pivotal moment. For centuries, people have turned to the language of flowers to express their most heartfelt emotions. […] The post Episode 758: “Modern Floriography: Flowers, Gardens, and Gifts Inspired by the Language of Flowers,” with author Teresa Sabankaya appeared first on Slow Flowers Podcast with Debra Prinzing.

Author and Floral Expert Teresa Sabankaya joins Maria to explore the beauty and wonder of the natural world, and how people can better utilize and appreciate it! Enter, "The Maria Liberati Show," based on her travels, as well as her Gourmand World Award-winning book series, "The Basic Art of Italian Cooking," and "The Basic Art of..." Find out more on https://www.marialiberati.com-----music: "First Day of Spring" by David Hilowitz - available via Creative Commons Attribution-ShareAlike 4.0 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://creativecommns.org/licenses/by-sa/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

How to Attract Higher-End Floral Clients (Without Lowering Your Prices)If you're marketing yourself as “affordable” or “budget-friendly,” you may be unintentionally sabotaging your ability to build a profitable floral business.In this episode, Jen breaks down the mindset shifts and strategic decisions that help florists attract higher-budget clients — without changing who they are creatively.Because attracting premium clients isn't just about prettier flowers.It's about positioning, confidence, systems, and standards.In This Episode We CoverThe Biggest Pricing Mistake Florists MakeWhy calling yourself “affordable” can destroy your profitability and create a business that feels more like a low-paying job than a sustainable company.The Energy Shift That Attracts Higher-End ClientsPremium clients can smell desperation.Instead of: “Please book me.”Position yourself with: “I think we'd be a great fit.”Confidence attracts better clients.Why Minimums Change EverythingSetting a minimum does more than increase revenue.It:Protects your timeFilters inquiriesSignals expertisePositions your business as in-demandUpgrade Your LanguageSmall shifts in language signal elevated positioning.Examples:Centerpieces → TablescapesDelivery fee → Logistics & installationFlowers → Design experienceLuxury clients respond to clarity and confidence.Stop “Walmarting” Your WeddingsIf your marketing focuses on saving money, you'll attract clients who want the cheapest option.Instead: Show abundance. Show scale. Show design.Sell the transformation — not stems.Align With the Right PlannersFull-service planners are often the gatekeepers to higher-budget weddings.Building strong planner relationships can:Increase referralsImprove client qualityElevate your brand perceptionRelationships are powerful marketing.Your Money Mindset MattersIf you believe flowers are “too expensive,” your clients will feel that energy.Ask yourself: Do I believe flowers can be worth $10,000? $30,000? $50,000?Your business will only grow to the level of what you believe is possible.Systems Create ConfidenceHigher-end weddings require systems:Labor planningDesign mechanicsInstallation logisticsTeam coordinationConfidence comes from preparation.Audit Your Online PresenceAsk yourself:Does my Instagram look elevated? Does it show scale? Does it feel intentional?Higher-end clients want to feel:InspiredConfidentSafe investing in youKey TakeawayYou don't attract higher-end clients by lowering your prices.You attract them by raising your standards, your confidence, and your presence.Want Support Elevating Your Business?Two ways Jen can help:Business Bouquets & Branding Workshop Learn how to build a brand and portfolio that attracts better clients. http://floralceo.com/workshopThe Floral CEO Mastermind Coaching, accountability, strategy, and a powerful community of florists building profitable businesses. http://floralceo.com/mastermind 

In this episode, florist Bria Schutz, owner and lead floral design for her business Event Aesthetics, shares insights on wedding floral design, handling unpredictable weather, pricing strategies, and navigating client expectations. Perfect for couples planning their wedding and vendors looking to refine their craft.Guest: Bria Schutz (Event Aesthetics)Instagram - https://www.instagram.com/event.aesthetics/Website - https://eventaesthetics.comKey TopicsWedding floral design tipsHandling weather challenges in weddingsPricing strategies for floristsClient communication and expectationsTrends in wedding flowersChapters00:00 Introduction to Wedding Planning Podcast00:54 Meet Bria Schutz: The Florist Behind Event Aesthetics02:47 Challenges of Being a Wedding Florist05:51 The Importance of Timing in Floral Arrangements08:40 Common Questions Couples Ask Florists11:48 Customization in Floral Services14:33 Cohesion in Wedding Decor17:43 DIY vs. Professional Floral Arrangements20:32 Misconceptions About Florists23:37 The Hard Work Behind Floral Design26:34 Bridal Bouquet Tips and Tricks31:38 Floral Trends and Design Preferences34:35 Understanding Floral Logistics and Pricing46:15 Navigating Client-Floral Relationships57:51 Final Thoughts on Floral Expectations keywordswedding florals, floral design, wedding planning, florist tips, wedding weather, floral pricing, DIY wedding flowers, wedding vendor advice Hosted on Acast. See acast.com/privacy for more information.

Episode 323: In a world where we can learn anything online, is it still worth leaving your shop to attend a floral conference?After returning from the Great Lakes Floral Expo, Lori shares what truly happens when you step out from behind the counter and show up in person. From unexpected hugs at the booth to meaningful hallway conversations, this episode explores the kind of connection, confidence, and inspiration that simply can't be recreated on a screen.Vonda and Lori talk about the unseen volunteers who make these events possible, the designers learning inside the flower room, and the ripple effect that happens when florists gather with open hearts and open minds. They reflect on the energy shift that takes place over a single weekend and the leadership impact of investing in yourself — and your team.If you've ever wondered whether you have the time or whether it's really worth it, this conversation is your reminder that showing up still matters. When we elevate one another, we elevate the entire industry.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Ever wondered how to execute a $30K–$35K large-scale event with only three weeks' notice?In this episode, I'm breaking down exactly how I approach high-revenue, high-pressure floral events — from concept to production schedule — and why mastering event logistics can completely change your income ceiling.Because here's the truth:If you want to pay yourself $100K as a florist…You need to know how to confidently say YES to big events.And not panic when they land in your inbox.In This Episode We Cover:

Today we're getting to know Jackie Newns of Red Seeds Floral, a spiritual director/conselor turned event florist based in Wyncote PA, right outside of Philadelphia.  Jackie brings a unique approach to her work, one where creating spaces of reverence and reflection are as equally important as the flowers themselves.  Over the past three years in business, Jackie has strived to make her clients feel seen and supported as they gather their family and friends together for celebrations. Her work is full of texture and thoughtful gestures.  Be sure to follow Jackie on Instagram @redseedsfloral.   This podcast is brought to you by the Philadelphia Floral Guild, a collective of flower farms in the mid-Atlantic region selling together to florist and other wholesale buyers. We help you elevate your design work and manifest a better tomorrow with locally-grown stems.  Visit philadelphiafloralguild.com to learn more and follow us on Instagram  @phillyfloralguild for regular inspiration.  Sign up for our newsletter to stay up to date on what's in season, tips and tricks for design, and the latest episodes. 

Fluent Fiction - Dutch: Blooms and Resilience: A Day at Keukenhof's Floral Splendor Find the full episode transcript, vocabulary words, and more:fluentfiction.com/nl/episode/2026-03-02-08-38-20-nl Story Transcript:Nl: Het zonlicht viel zachtjes op de prachtige Keukenhof-tuinen.En: The sunlight softly graced the beautiful Keukenhof gardens.Nl: De tulpen bloeiden in een zee van kleuren, en het rook naar lente.En: The tulips were blooming in a sea of colors, and it smelled like spring.Nl: Hanneke liep naast Thijs, haar partner, en Bram, haar jeugdvriend.En: Hanneke walked beside Thijs, her partner, and Bram, her childhood friend.Nl: Ze waren vandaag hier om de beroemde tulpen te bewonderen.En: They were there today to admire the famous tulips.Nl: Hanneke hield van de natuur.En: Hanneke loved nature.Nl: Ze genoot van de frisse lucht en de eindeloze rijen bloemen.En: She enjoyed the fresh air and the endless rows of flowers.Nl: Maar diep van binnen voelde ze zich een beetje ongerust.En: But deep down, she felt a bit uneasy.Nl: Ze had een geheime angst voor medische noodsituaties en wilde absoluut niet dat er iets verkeerd zou gaan.En: She had a secret fear of medical emergencies and absolutely did not want anything to go wrong.Nl: Bram keek om zich heen, zichtbaar verwonderd.En: Bram looked around, visibly amazed.Nl: "Wat is het hier prachtig!"En: "It's so beautiful here!"Nl: zei hij terwijl hij zijn camera tevoorschijn haalde.En: he said as he pulled out his camera.Nl: Hij was helemaal uit een ander land gekomen om dit te zien.En: He had come all the way from another country to see this.Nl: "Hanneke, lukt het?"En: "Hanneke, are you okay?"Nl: vroeg Thijs kalm.En: asked Thijs calmly.Nl: Hij voelde haar spanning, ook al probeerde ze het te verbergen.En: He sensed her tension, even though she tried to hide it.Nl: "Ja, natuurlijk," antwoordde Hanneke met een lichte glimlach, maar in haar sloffen voelde ze al een tinteling.En: "Yes, of course," Hanneke replied with a slight smile, but she already felt a tingling in her feet.Nl: Haar neus begon te kriebelen.En: Her nose started to itch.Nl: Terwijl ze doorliepen, voelde Hanneke haar keel benauwd worden.En: As they continued walking, Hanneke felt her throat tightening.Nl: Ze probeerde rustig te blijven.En: She tried to stay calm.Nl: "Misschien is het gewoon de geur," dacht ze.En: "Maybe it's just the smell," she thought.Nl: Maar al snel ging het van jeuken naar een zware kramp.En: But soon it went from itching to a heavy cramp.Nl: "Is alles goed?"En: "Is everything alright?"Nl: vroeg Bram terwijl hij een tulpenveld fotografeerde.En: asked Bram while photographing a tulip field.Nl: Hanneke knikte dapper, maar haar ogen begonnen te tranen.En: Hanneke nodded bravely, but her eyes began to water.Nl: Ze wilde het moment niet verpesten, vooral niet voor Bram, die zo enthousiast was.En: She didn't want to ruin the moment, especially for Bram, who was so enthusiastic.Nl: Maar toen ze verder liepen, trok de wereld zich om haar heen terug.En: But as they walked further, the world around her started to shrink.Nl: Haar ademhaling werd korter.En: Her breathing became shorter.Nl: "Thijs..." fluisterde ze met zwakke stem voordat ze tussen de tulpen zakte.En: "Thijs..." she whispered weakly before collapsing among the tulips.Nl: Thijs en Bram zagen haar vallen en renden snel naar haar toe.En: Thijs and Bram saw her fall and quickly rushed to her side.Nl: "Hanneke!"En: "Hanneke!"Nl: riep Thijs gespannen, zijn gezicht bleek.En: Thijs shouted tensely, his face pale.Nl: Bram hielp haar overeind te zetten terwijl Thijs hulp ging zoeken.En: Bram helped her sit up while Thijs went to find help.Nl: Nog nooit had Hanneke zich zo kwetsbaar gevoeld, maar ze wist dat ze hulp nodig had.En: Never had Hanneke felt so vulnerable, but she knew she needed help.Nl: Medische personeelsleden, die snel ter plaatse waren, gaven haar de juiste zorg.En: Medical staff, who arrived quickly on the scene, provided her with the proper care.Nl: De benauwdheid trok langzaam weg, en ze voelde zich weer helder worden.En: The tightness slowly subsided, and she began to feel clear again.Nl: Thijs hield haar hand vast en glimlachte geruststellend.En: Thijs held her hand and smiled reassuringly.Nl: "Het is oké," zei hij zachtjes.En: "It's okay," he said softly.Nl: Later, ver weg van de bloemen, zaten ze samen op een grasveld voor een rustige picknick.En: Later, far away from the flowers, they sat together on a grassy field for a quiet picnic.Nl: Hanneke was dankbaar voor de steun van Thijs en Bram.En: Hanneke was grateful for the support of Thijs and Bram.Nl: Ze keek naar haar vrienden en besefte dat het oké was om toe te geven als iets moeilijk was.En: She looked at her friends and realized that it was okay to admit when something was difficult.Nl: De middag eindigde vreedzaam.En: The afternoon ended peacefully.Nl: Hanneke genoot van de zon en de rust, zonder zorgen.En: Hanneke enjoyed the sun and the tranquility, without any worries.Nl: Ze had geleerd dat het vragen om hulp geen zwakte is, maar juist kracht.En: She had learned that asking for help is not a weakness, but rather a strength.Nl: En zo werd het een dag om nooit te vergeten, in de schoonheid van de Keukenhof.En: And so it became a day never to forget, in the beauty of the Keukenhof. Vocabulary Words:graced: vielblooming: bloeidenuneasy: ongerustemergencies: noodsituatiescramp: kramptingling: tintelingitch: jeukenvulnerable: kwetsbaarproper care: juiste zorgtranquility: rustreeassuringly: geruststellendadmire: bewonderensecret: geheimesensed: voeldehide: verbergentightness: benauwdheidsubside: wegtrekkengrassy: grasveldgrateful: dankbaarworries: zorgenadmit: toegevenstrength: krachtpatient: patiëntchildhood: jeugdbravely: dappershrink: terugtrekkenpale: bleekfright: angstsupport: steunenjoyed: genoten

In her new book, “The Regenerative Gardener's Handbook: Essential Techniques for Growing a Garden that Leaves the Land Healthier Than You Found It,” farmer-florist, YouTube influencer, and educator Briana Selstad Bosch translates her practices at Blossom and Branch Farm into backyard and residential gardening ideas for readers who want to change their relationship with the […] The post Episode 757: Briana Selstad Bosch of Blossom and Branch Farm on her new book, “The Regenerative Gardener's Handbook.” appeared first on Slow Flowers Podcast with Debra Prinzing.

You can be booked out, exhausted, and still broke—and if that's been you, you're not alone. In this episode, Jen breaks down the real reasons florists struggle to make money (even with “good” revenue), and the practical shifts that turn a busy floral business into a profitable one. We're talking pricing for profit, plugging the holes in your boat, tracking the numbers that matter, and building a business model that supports your life—not consumes it.In this episode, we cover:Why busyness is NOT the same thing as successThe moment Jen realized she was doing the most… and making nothingThe truth: profit is what's left after flowers, labor, overhead, waste, and stressWhy florists underprice: fear, comparison, people-pleasing, and “being nice”The biggest profit leaks Jen sees (especially in delivery + service fees)How to stop saying “How can I make this work?” when the budget is unrealisticWhy you don't need more clients—you need better marginsWhat to review right now to find the holes in your business (and plug them)The mindset shift that changes everything: “When I do something, I deserve to make money for it.”Why support matters: coaching, mastermind rooms, outside eyes, and accountabilityTakeaway Challenge (do this today):Calculate your average wedding value (or average order value if you're retail).Pick one fee to audit (delivery/setup/service fee/product markup).Choose one boundary that protects your profit (minimum, scope, delivery radius, etc.).Ready for support?The Floral CEO Mastermind: http://floralceo.com/mastermindFloral Rockstar Workshops: http://floralceo.com/workshopWant a personalized strategy? Email jen@floralceo.com or DM Jen on Instagram.

Hello Flower friends. Today we're gonna talk about style shoots, and I've been reminded of  really like  the costs, not only  from a, you know.  Actual phy physical costs, like money, you have to pay for the flowers and all these things, but like the emotional costs and the mental energy that you're using there, it's so much bigger than I think somebody looking in on Instagram at somebody's magical moment really is.So, style shoots are super glamorous on Instagram, but let's really talk about the actual cost you. Because  that's way, way, way, way, way more than flowers. All right, so let's start off with the real cost of flowers.  You are usually not putting your shoddy foot forward, so we're not usually putting in things that are leftovers or are maybe not at their peak of their prime, usually not basic Betty Flowers you're using.Buying premium blooms, you're designing multiple pieces for content. So a ceremony, a table, a bouquet, an installation on and on.  Flowers are often not easily repurposable for paid work, so you're not like able to just, I'm gonna take all these and then tear it apart and then use it for a paid job. Usually there isn't that like great opportunity to do that. And then there's a risk of waste if designs don't photograph well, like you could potentially have something that just doesn't photograph well for some reason. Um, this is a marketing expense,  not a fun creative project. It costs money to market. In styled shoots are a way to market your business in several levels.Marketing with the pictures that you're getting in the long run. Marketing, hopefully if you have a team on board that is stellar and is, you know,  uh,  people who are usually kind of at their top of their game that are, are vendors that like to be submitted for styled shoots for potential publication. Then there's a relationship capital. The relationships that you build at these, it's just, there's just domino of value, and  I would love for you to get that value out of those situations, but I would love for you not to blow your marketing budget on one.  All right, the next one.  Is really the time costs, and nobody really talks about this, but as someone who backs into what my hourly wage is. Often and does that with coaching clients, like things take time, mood boards, conceptions, like all of those things, take time. Emailing with collaborators, coordinating schedules, chasing deliverables, packing and loading, and set up and tear down, editing content, posting, tagging, following up. You could easily put in 24 40, 22, 40 hours into one shoot.Easy.  Um, and that's time you could have spent designing for paying clients, working on your business or imagine this resting.  All right. The next one is the mental and emotional load.  This part is exhausting.  Will the photographer deliver the actual.  Like look and feel that I'm going for, will this venue share the images?Will this even attract my ideal client?  Do I choose? Did I choose? Like,  you know, you're always looking at something and you're just like, oh my God, it's so beautiful. But really, did you choose the right color palette, concept model, and all of that for the right. You know, venue and all of that with the right photographer.'cause like all these things kind of meld together. The emotional labor on this is totally real.  All right. Then there is the collaboration tax.  Even with donations, you are still coordinating a mini production.  You are often carrying the creative and logistics load because like the flowers are the prettiest part of that. I care about things being really fucking pretty when I'm doing these types of things, and  that can sometimes be dicey, so  I, I wanna make sure that I'm getting the right team in place.  All right, and then you're relying on other people's professionalism. You can't, don't control timelines, edits, or brand alignment, and sometimes you walk away with images you don't even want to use, which is a complete truth.I had this exact example when gay marriage was legalized in Minnesota.  Somebody invited me into a inclusive shoot that was basically like a pride themed. It was in June, so it was going to be published in like a local pride, um, themed magazine and on and on, and.  The photographer, like I really liked them as a person, but that was some dark and booty shit.Like they just have a darker photo style than I like to fill my feed with. I like light and airy. I think light and airy speaks to money,  and  so I spent close to a thousand dollars of flowers  and I mean, I can say that I did it and I did it for a good reason to celebrate,  but.  I didn't post those photos because they were too dark and it just wasn't my jam. All right,  then here's the hard truth. Style shoots are high effort, high emotional output,  like high cost, low certainty  from an ROI perspective. They can be,  but. They're not only the one way to build a portfolio or elevate your brand, and I think that's how most people think that they need to do it.  So  I wanna talk about why workshops could be depending on where you're at,  a smarter move. So instead of spending potentially a thousand dollars on flowers, coordinating with six vendors, hoping the photos turn out, crossing your fingers, that everything comes together, that your model shows up, that your, you know, photographer delivers and doesn't take a million years, and  your makeup artist shows up and just all of those things. Those are all like you're resting a lot of the success of this on other people. But  when you go to a workshop, you get this curated high-end installs, professional photography, intentional design for portfolio use. You get education strategy, hands-on, skill building and content that actually aligns with higher end clients.So I.  I want you to remove the guesswork and the what if anxiety and the production stress and wasted time, and really replace it with strategic brand positioning, portfolio content. You're proud of  education and confidence and an excellent real ROI like.  You actually did something. This wasn't just objective.You're like, you did something that you have this experience, you learned and you got this portfolio. It's just like so magical.  I know 'cause I have designed and put together so many styled shoots that this can be a beast.  And I have seen Floris go in and spend three, $4,000 get horse shit. Direction from the person running the style shoot.I realistically won't really do a style shoot unless I am collaborating with a, an event designer. So somebody that really lives in the design space and I have heavy impact, I. In the decisions I, and also I potentially brought the initial VIN vision to fruition. I normally just like to do run with myself, you know, like, here's the concept, I'm gonna run with it because I don't want to get.Bogged up in details that are easy for me to figure out, but we have to have like 30 minute conversations about fucking glasses. I just don't have time for that. Like I'll figure out the glasses, they'll be fine. They'll be beautiful. Like I just went and figured out all the linens for four different things that are coming up and it was just absolutely stunning.So.  If you're feeling exhausted by trying to DIY, your brand elevation through style shoots or maybe your  portfolio,  uh, elevation, there's an easier way, and I have three workshops coming up that will nail  any one of these goals. And if you want to even do two even better because then you would get a more diverse portfolio. 

Send a textIn this episode of Fresh Bunch, we sit down with Adam Havrilla, Creative Director of Elite Flower; accredited member of the American Institute of Floral Designers (AIFD); Chairperson of Professional Floral Communicators – International(PFCI); and an Illinois Certified Floral Designer with more than 20 years of experience in professional floral artistry.Known for his original, artistic designs and commitment to excellence, Adam has earned numerous industry accolades, including twice winning the coveted Iron Designer title at the International Floriculture Expo.But this conversation goes far beyond awards. We discuss the PFCI application process and everything it entails — including Mike and Mimi applying to earn those respected letters after their names.As PFCI Chairperson for the second year, Adam shares why more floral professionals should pursue PFCI, how the 100+ member network is advancing the industry through collaboration and shared knowledge, and why education and involvement are essential to keeping floristry thriving.Adam also explains how mastering classic techniques — yes, even corsages — builds the foundation for stronger, more innovative designers. He discusses why understanding traditional methods makes you more confident and capable in modern floral work, and how authenticity has become one of the most powerful tools in today's industry.This episode is a reminder that honoring the past strengthens the future. Fueling your passion and not putting your goals on the back burner are essential to long-term success. Let's continue elevating our profession together… and maybe even make tuberoses a little more accessible along the way.For More infomation please visit:https://safnow.org/awards-certifications/pfci/

Nestled in the heart of Somers, New York, about one hour north of Manhattan, Honeybee Grove is a cozy little flower farm offering cut-your-own flowers, small events, workshops, retail pop-ups, and more. As owner Sarah Coldwell enters her fifth season, she joined me to share her story and discuss the benefits of planning a full […] The post Episode 756: Sarah Coldwell of Honeybee Grove Flower Farm – on building a destination floral enterprise on U-Pick, farmers' and makers' markets, and seasonal flower festivals appeared first on Slow Flowers Podcast with Debra Prinzing.

Money is one of the most emotional, loaded topics in the floral industry—and it's keeping too many florists stuck in survival mode. In this episode, Jen dives deep into the money mindset shifts florists need to make to stop undercharging, stop feeling guilty about profit, and start building a business that actually supports their life.If you've ever felt awkward charging what you're worth, told yourself “I do this because I love flowers,” or normalized burnout as part of the job—this episode is your wake-up call.In this episode, we cover:Why wanting to make money does not make you greedyThe damaging “starving artist” narrative in creative industriesWhy revenue does not equal profit (and why so many florists still aren't paying themselves)How underpricing actually hurts your clients, not just youThe invisible labor florists provide (logistics, emotional labor, problem-solving)Why your business should fund your life—not consume itThe difference between survival mode and abundance modeHow being paid well allows you to show up more creatively and confidentlyPowerful Money Mindset Shifts:Wanting more money = financial security, not greedBeing busy doesn't mean being successfulUnderpricing isn't generosity—it's self-sabotageYour expertise has value beyond the flowersYou don't have to struggle to be worthyA profitable business creates freedom, not burnoutReflection Prompts from This Episode:Where am I undercharging because I'm afraid?What would change if I truly believed I deserved to be paid well?What is one small money boundary I can set this month?What hourly rate do I actually need to feel valued for my time?Links & Resources Mentioned:Floral CEO Mastermind: https://floralceo.com/mastermindWorkshops & Education: https://floralceo.com/workshop

How One Virginia Town is Reinventing Community Commerce During Its Bicentennial Mount Jackson, Virginia, is having a moment. During a recent Tourism Tuesday episode of The Valley Today, Town Manager Olivia Hilton sat down with host Janet Michael to share an ambitious slate of initiatives transforming this small Shenandoah County community. From quirky farmers markets to business incubators, Mount Jackson is proving that small towns can think big—and get a little weird while doing it. Honoring History First Before diving into future plans, Olivia highlights the town's commitment to preserving its past. On February 28th, Mount Jackson will host "Roots and Resilience," the finale event for Shenandoah County's Black History Month programming. The event features historian Rosemary Wallinger, who will discuss the CCC camp at Wolf Gap and her work revitalizing the Mount Jackson Colored Cemetery, which was recently added to Virginia's historic registry. Notably, the town plans to record Wallinger's presentation so descendants living in other states can participate virtually, demonstrating how Mount Jackson balances heritage preservation with modern accessibility. Junk and Jams: When Markets Get Funky Starting in April, Mount Jackson launches what might be the region's most creative take on the traditional farmers market. "Junk and Jams" reimagines the second Saturday market experience by pairing music genres with seasonal themes, creating what Olivia describes as a "funky" alternative to larger regional markets. The concept emerged from a brainstorming session—or perhaps a dream—by Assistant Town Manager, Greg Beam, who texted Olivia a flurry of ideas one morning. Rather than competing with established markets in Harrisonburg or Winchester, Mount Jackson decided to embrace its quirky side. Each month features a distinct theme: April kicks off with "Retro and Roots," a 1950s greaser aesthetic meets spring cleaning, complete with retro kitchen kitsch, greenhouse starts, and farm-fresh eggs. May transitions to "Floral and Fiddles," while August brings "Sunflowers and Southern Rock" during the town's yard crawl weekend. Beyond the alliterative themes, Junk and Jams incorporates interactive elements that set it apart. A Model T club will demonstrate disassembling and reassembling vintage cars. The local museum plans a "Price is Right" style game featuring historical products. Vendors will demonstrate kombucha brewing and tea making. Meanwhile, the town is developing a digital cookbook to tie into the bicentennial celebration, weaving history into every program. Importantly, vendors don't need to match the monthly theme—the music and decor create the vibe while crafters, farmers, and vintage sellers bring whatever handmade, homemade, or antique goods they offer. At just $10 per market or $60 for all six events, the barrier to entry remains intentionally low. As Olivia jokes, even if only she and Greg show up, "we're gonna have the time of our lives." The Nest: Incubating Main Street's Future Perhaps Mount Jackson's most ambitious project is The Nest, a retail incubator opening this spring in a renovated 1930s hardware store on Main Street. The concept addresses a common small business challenge: entrepreneurs who aren't quite ready for their own brick-and-mortar location due to full-time jobs, health insurance needs, family obligations, or simple uncertainty about whether their hobby can become a viable business. Thanks to two years of grant funding from the Virginia Department of Housing and Community Development totaling $125,000 distributed among 11 businesses, Mount Jackson created this shared retail space. Four "nesters" from the Mount Jackson Five business program will anchor the location: Joyce Kelly with Two Turtle Doves, Ryan Peters with Home Revival & Decor, Mike with Poppy's Dust, and Alex and Abby with Sunbliss, a healthy prepackaged meal service. However, The Nest won't resemble typical booth-style antique malls. Instead, Olivia envisions one cohesive boutique experience where established businesses like Jon Henry's, Clementine Vintage, and Nana's Blue Greenhouse occupy corners alongside the newer entrepreneurs. The space will even incorporate display pieces from other downtown businesses like Mount Jackson Thrift & Gift and Search, with commission-based sales creating a truly collaborative downtown ecosystem. Currently, the town's public works team is renovating the space, leaving Olivia with what she calls "the most stressful choice of my life"—picking paint colors. Meanwhile, Alex from Sunbliss, who happens to be a talented artist, will create a 2.5-by-25-foot mural inside, possibly featuring a woodpecker doing woodwork. As Olivia puts it, "Whatever you wanna do, you're the artist." The nesters will contribute volunteer hours as part of their learning experience, while the town navigates various business models including consignment, wholesale, and commission arrangements. The goal remains clear: give entrepreneurs one to two years to test their concepts before they "fly the nest" into their own storefronts. Nights at the Nest: Midweek Main Street To launch The Nest and activate downtown during typically quiet evenings, Mount Jackson introduces "Nights at the Nest" beginning in May. Every second Tuesday from 4 to 8 PM, the retail space stays open late while a food truck parks in the grassy pocket park between Search Thrift and The Nest. The town plans to string bistro lights between buildings, book live music, and transform an underutilized green space into a gathering spot. As Olivia notes, "Nothing to do on a Tuesday? Come on out and shop a little bit, maybe do some live demonstrations." It's another example of Mount Jackson creating its own social scene while supporting local businesses. The Vintage in the Valley Question The conversation took a bittersweet turn when discussing Vintage in the Valley, Strasburg's beloved festival that was canceled for 2025. Olivia expressed frustration that a community with such dedicated volunteers—including Cath from Lydia's, Sue at Clementine, and the Emporium team—couldn't secure municipal support to continue the event. While she quickly dispelled rumors that Mount Jackson would simply absorb the festival (she clarified that the heart of Vintage lies with its volunteer committee, not just a location), she revealed that discussions are underway for a potential "Vintage Through the Valley" concept that would spread the event countywide. This approach would preserve the Emporium's central role while preventing the complete loss of a cherished regional tradition. Janet admitted she may have started the Mount Jackson rumor herself, though Olivia acknowledged the temptation was real. Instead, she's been reaching out to former Vintage in the Valley vendors, inviting them to try Junk and Jams as an alternative. A Town Creating Its Own Social Life Throughout the conversation, Olivia's enthusiasm and self-awareness shine through. She jokes about "creating my own social life in Mount Jackson," acknowledges when she loses naming debates (she advocated for "Citrus and Soul" in September but conceded to "Apples and Americana" for proper alliteration), and celebrates the "you're changing the world" text messages she receives from Rosemary Wallinger. This personal investment reflects a broader truth about small-town revitalization: it requires passionate individuals willing to take risks, embrace quirkiness, and build community one event at a time. Mount Jackson isn't trying to become Harrisonburg or Winchester. Instead, it's carving out its own identity as a place where vintage meets vegetables, where business incubators share space with established retailers, and where a Tuesday night can become a destination. Looking Ahead As Mount Jackson celebrates its bicentennial, the town demonstrates that honoring 200 years of history doesn't mean living in the past. By supporting entrepreneurs, creating unique market experiences, preserving important heritage sites, and fostering collaboration across the downtown business community, this small Shenandoah County town offers a blueprint for rural revitalization that other communities might study. Whether you're interested in retro kitchen kitsch, healthy meal prep, vintage treasures, or simply supporting a town that's willing to get funky with its farmers market, Mount Jackson invites you to be part of its story. Just follow Town of Mount Jackson on Facebook and Instagram, or check out The Nest's new social media managed by Black Valley Creative. And if you see Olivia recording a podcast from her parked car before class, know that she got there early just to share Mount Jackson's good news. That's the kind of dedication that's making this small town's big year possible.

Valentine's Day is over—and whether you crushed it or barely survived, the real growth happens after the holiday. In this minisode, Jen walks florists through how to do a post-holiday recap like a CEO so you can stop repeating the same chaos every year and start building a more profitable, sustainable business.If you're tired of white-knuckling holidays and hoping “next year will be better,” this episode will show you how to turn Valentine's (and every major holiday) into a data-driven growth strategy.In this episode, we cover:Why the money is in the review, not just the revenueHow to use data (not feelings) to make better business decisionsThe 5 areas every florist should review after Valentine's Day:Financials (revenue, average order value, profit margin)Operations & systems (what broke, what worked)Labor & staffing (overstaffed vs understaffed)Product mix & pricing (what sold, what didn't)Your energy & capacity (burnout prevention)How your Valentine's data informs:Mother's DayPromWedding seasonHiring decisionsThe CEO mindset shift from “survive it” to “optimize it”How to make future holidays more profitable without working harderFree Resource:Download the free Holiday Recap Worksheet to walk through this process step by step:

Fluent Fiction - French: Floral Harmony: A Winter Love Blossoms at Ferme des Fleurs Find the full episode transcript, vocabulary words, and more:fluentfiction.com/fr/episode/2026-02-14-08-38-20-fr Story Transcript:Fr: Le vent froid de l'hiver soufflait doucement sur la Ferme des Fleurs.En: The cold winter wind blew gently over the Ferme des Fleurs.Fr: Les serres, grandes et lumineuses, cachaient bien leur trésor.En: The greenhouses, large and bright, hid their treasure well.Fr: À l'intérieur, un monde coloré et chaleureux attendait les visiteurs.En: Inside, a colorful and warm world awaited the visitors.Fr: Émilie marche entre les allées, son regard capturé par les roses, les tulipes et les orchidées.En: Émilie walked between the aisles, her gaze captured by the roses, tulips, and orchids.Fr: Elle pense à Jacques, à quel point elle souhaite lui montrer son amour à travers les fleurs parfaites.En: She thought of Jacques, how much she wanted to show him her love through the perfect flowers.Fr: — Les fleurs d'hiver sont rares, murmure-t-elle, mais elles ont un charme particulier.En: "Winter flowers are rare," she murmured, "but they have a special charm."Fr: Elle sait que choisir les bonnes fleurs n'est pas facile.En: She knew that choosing the right flowers wasn't easy.Fr: Émilie espère trouver une signification qui touchera Jacques.En: Émilie hoped to find a meaning that would touch Jacques.Fr: Elle se rappelle que les roses rouges symbolisent l'amour passionné, les tulipes la déclaration d'amour, mais elle veut quelque chose d'unique.En: She remembered that red roses symbolize passionate love, tulips the declaration of love, but she wanted something unique.Fr: Pendant ce temps, à un autre coin de la Ferme des Fleurs, Jacques scrute les bouquets.En: Meanwhile, in another corner of the Ferme des Fleurs, Jacques was scrutinizing the bouquets.Fr: Il se dit qu'il est rarement venu ici, mais aujourd'hui, il veut faire plaisir à Émilie.En: He thought that he rarely came here, but today, he wanted to make Émilie happy.Fr: Il hésite entre une boîte de chocolats ou un bouquet.En: He hesitated between a box of chocolates or a bouquet.Fr: Finalement, il opte pour les fleurs.En: Finally, he opted for the flowers.Fr: "Émilie aime ça", pense-t-il en souriant.En: "Émilie likes that," he thought with a smile.Fr: Alors qu'Émilie se dirige vers la sortie, un bouquet de jacinthes bleues et de perce-neige en main, elle croise Jacques.En: As Émilie headed towards the exit, a bouquet of blue hyacinths and snowdrops in hand, she ran into Jacques.Fr: Sa surprise est grande.En: Her surprise was great.Fr: Dans ses bras, il tient un bouquet de roses blanches et de violettes.En: In his arms, he held a bouquet of white roses and violets.Fr: Émilie rit doucement, émue de leur rencontre impromptue.En: Émilie laughed softly, moved by their impromptu meeting.Fr: — Pour toi, dit Émilie, rougissante.En: "For you," said Émilie, blushing.Fr: — Et pour toi, répond Jacques, un sourire aux lèvres.En: "And for you," replied Jacques, a smile on his face.Fr: Ils échangent leurs bouquets, réalisant que leurs intentions étaient les mêmes.En: They exchanged their bouquets, realizing that their intentions were the same.Fr: La neige commence à tomber légèrement à l'extérieur de la serre.En: The snow began to fall lightly outside the greenhouse.Fr: Une tranquillité douce les entoure.En: A gentle tranquility surrounded them.Fr: Leurs cadeaux ne sont pas seulement des fleurs.En: Their gifts were not just flowers.Fr: Ils sont un message de soin et de compréhension.En: They were a message of care and understanding.Fr: Émilie comprend que l'essence même des gestes est dans l'attention et non dans la perfection.En: Émilie understood that the very essence of gestures is in the attention and not in perfection.Fr: Jacques réalise qu'exprimer ses sentiments est aussi beau que pratique.En: Jacques realized that expressing his feelings is as beautiful as it is practical.Fr: Ensemble, main dans la main, ils quittent la Ferme des Fleurs, leurs cœurs remplis de chaleur malgré le froid de l'hiver.En: Together, hand in hand, they left the Ferme des Fleurs, their hearts filled with warmth despite the winter cold.Fr: Leurs gestes délibérés ont tissé des liens plus forts.En: Their deliberate gestures had woven stronger bonds.Fr: Et pour ce jour de Saint-Valentin, ils savent qu'ils ont trouvé quelque chose de précieux l'un dans l'autre.En: And for this Valentine's Day, they knew they had found something precious in each other. Vocabulary Words:the wind: le ventthe treasure: le trésorthe gaze: le regardthe aisle: l'alléethe orchid: l'orchidéerare: rarethe charm: le charmethe meaning: la significationto symbolize: symboliserpassionate: passionnéto scrutinize: scruterto hesitate: hésiterthe bouquet: le bouquetto opt for: opter pourto blush: rougirthe surprise: la surpriseimpromptu: impromptuthe snowdrop: le perce-neigeto exchange: échangerthe intention: l'intentionthe tranquility: la tranquillitéthe gesture: le gestethe essence: l'essenceto realize: réaliserto express: exprimerpractical: pratiquedeliberate: délibéréto weave: tisserthe bond: le lienprecious: précieux

Send a textHappy Valentine's Eve, Freshies ❤️This week on The Fresh Bunch, News Anchor Mimi is back reporting live from Jet Fresh Cash & Carry, chatting with local Miami floral pros about the real story behind Valentine's Day. We're talking about how V-Day steals birthday thunder for florists, why burgundies and darker, moodier tones are dominating this year's designs, and how to to work with the VIP Choco Wax Roses from Jet Fresh Growers.  We also get into the surprising truth: most florists love Mother's Day way more than Valentine's. (Sorry, Cupid.)Head Coach Mike opens up in a full-on Valentine therapy session, sharing his honest feelings about the floral holiday — the pressure, the gratitude, and the sweet relief of February 15th. No jokes this week… just appreciation for the customers, the team, and making it through one of the biggest days in flowers.It's real, it's reflective, and it's all love from the Fresh Bunch.See you on the other side of Valentine's 

Expert tree growers Chris Robinson of My Patio Tree and designer Anne Bradfield of Analog Floral recently joined me to share their insights on how florists and wedding and event designers can integrate flowering trees into their menu of services. Analog Plant Rental is the sister company to Anne’s Seattle-based design business, Analog Floral, which […] The post Episode 755: Developing a Tree and Plant Rental Service with Anne Bradfield of Analog Floral and Analog Plant Rental and Chris Robinson of My Patio Tree appeared first on Slow Flowers Podcast with Debra Prinzing.

Feeling overwhelmed, stretched thin, and still wanting your floral business to grow? You're not broken—you're human. In this minisode, Jen breaks down 10 simple, doable actions to help you regain momentum in your business even when life feels heavy. This episode is all about compassionate strategy: tiny steps, CEO-level thinking, and getting out of freeze mode without burning yourself out.You'll learn how to shift from emotional overwhelm into grounded action, create forward motion without needing “perfect conditions,” and refocus your energy on what actually moves the needle in your floral business.In This Episode, We Cover:Why overwhelm doesn't mean you're failing—it means you careHow to take action even when you feel behind or stuckThe power of micro-momentum when everything feels like “too much”How to identify the one next step that matters mostCEO-level thinking when your nervous system wants to shut downWhy consistency beats intensity when you're overwhelmedHow to simplify your priorities when your brain feels clutteredWhat to focus on in your business when you don't have extra energyHow to build habits that support growth (even in hard seasons)Reframing overwhelm into clarity, control, and confidenceKey Takeaway:You don't need a perfect plan or unlimited time to grow your floral business. You need one small, intentional step that moves you forward. Momentum creates clarity. Action creates confidence. Even when life feels heavy, your business can still grow—if you choose progress over perfection.Resources & Mentions:Floral CEO Mastermind: https://floralceo.com/mastermindFloral Rockstar Workshops: https://floralceo.com/workshopConnect with Jen:Instagram: @‌thefloralceoWebsite: https://floralceo.com

Text Agony Aunt Roz with your Cutflower Questions.In this episode of the Cut Flower Podcast, host Roz Chandler speaks with Grace Alexander, a gardener and seed producer. Grace shares her journey from a childhood surrounded by gardens to her career in psychology and her passion for flower growing and seed production. The conversation explores the importance of adaptability in careers, the challenges of navigating money and worth in entrepreneurship, and the significance of finding balance and setting boundaries in life. Grace also discusses her plans for organic certification and her love for growing sweet peas, emphasizing the joy and fulfillment that comes from working with nature.takeawaysGrace's early memories of gardening shaped her passion for flowers.Joing together psychology and flower farming was a significant life change for Grace.The importance of adaptability in careers is crucial for success.Finding balance and setting boundaries is essential for personal well-being.Sweet peas are a favorite flower for both Grace and Roz.Organic certification for Grace's flower farm.Grace's journey highlights the value of community in the gardening world.The conversation underscores the importance of pursuing one's passions.Grace believes that every experience contributes to personal growth.You can view Grace's website here and follow her on Instagram here First Tunnels, leaders in domestic and commercial product tunnels. https://fieldgateflowers.kartra.com/page/newsletters The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

As we enter the 13th year of publishing our Slow Flowers Floral Insights and Industry Forecast, new impressions continue to infuse our mindsets and enthuse us. The Year 2026 presents a consequential time in our industry. We have been impacted by economic challenges that affect consumer confidence and spending choices; we've been clobbered by supply […] The post Episode 754: Slow Flowers Floral Insights and Industry Forecast for 2026 appeared first on Slow Flowers Podcast with Debra Prinzing.

How to Grow Your Floral Business Revenue (Without Guessing or Burning Out)Growing your floral business revenue doesn't start with hustling harder — it starts with clarity.In this episode, Jen breaks down how to intentionally grow revenue by looking at what's already working, identifying where your biggest opportunities live, and creating a strategy rooted in facts — not feelings.After a full month of deep coaching sessions and mastermind strategy calls, one thing became crystal clear: florists who grow sustainably understand their numbers, track their revenue intentionally, and make decisions like CEOs.If you've ever said:“I want to make more money, but I don't know where to start”“I'm booked, but I'm not profitable”“I feel busy but unsure if I'm actually growing”This episode is for you.In this episode, you'll learn:Why “I want to grow by 10%” is not a strategy — and what to do insteadHow to break down your revenue by category (weddings, funerals, corporate, a la carte, etc.)How to identify which part of your business has the most growth potentialTwo main ways to grow revenue:Increasing your average order valueIncreasing the number of aligned clientsHow small pricing adjustments (delivery, setup, labor, service fees) can unlock thousands in revenueWhy tracking and forecasting your weddings changes how you make decisionsHow upsells, thoughtful design suggestions, and month-out calls can increase revenue without more bookingsWhy paying yourself should be a forethought, not an afterthoughtHow cutting expenses and improving margins can increase take-home pay without more workWhy running your business on data (not vibes) is a CEO moveKey takeaways:✔ Revenue growth comes from reflection + forecasting✔ You don't need more bookings — you need better strategy✔ Knowing your numbers gives you power, confidence, and options✔ Paying yourself is non-negotiable — this is a business, not a hobbyTools & resources mentioned:Profit First (book & audiobook)Simple revenue tracking spreadsheetsForecasting your booked weddings throughout the yearReady for support?If this episode made you realize you need help building a real growth strategy, Jen offers:1:1 private coaching sessions Coaching Call-1 hr. $ - Jeni BechtThe Floral CEO Mastermind — monthly strategy, Q&A, and CEO-level support

Big Chief takes the ride to Henderson Kentucky and sits down with Zach Hargis and Master Distiller Jacob Call for a deep and honest conversation about the resurrection of Silk Velvet Whiskey, a storied Kentucky label with roots that stretch back well over a century. Silk Velvet was once a household name, known for its smooth character and dependable quality during an era when whiskey was as much about trust as it was flavor. Born in Henderson and carried through generations, the brand survived shifting tastes, industry consolidation, and long stretches of dormancy. What Zach and Master Distiller Jacob Call are doing today is not a reinvention for trend's sake. It is a careful revival that honors the legacy while applying modern discipline, transparency, and thoughtful blending to bring Silk Velvet back the right way. In the first half of the show, the glasses are filled with Silk Velvet Small Batch at 107 proof. Big Chief does not just sip. He pours a second glass because it hits everything he loves. Built from a blend of two mash bills, this whiskey delivers a rich sweetness up front, a silky mouthfeel, and a lingering tingle of spice that hangs on just long enough to demand another taste. It is bold, balanced, and classic without feeling dated. The second half steps into the Silk Velvet Single Barrel, also bottled at 107 proof and aged seven years. The mash bill of 75 percent corn, 21 percent rye, and 4 percent malted barley shows its depth immediately. Floral notes rise from the glass, followed by a beautifully balanced wave of spice and sweetness that confirms the patience spent in the barrel. It is expressive, confident, and unmistakably Silk Velvet. This episode is about more than what is in the glass. It is about honoring history, respecting the craft, and proving that some names are worth bringing back with care and conviction. Pour yourself something worthy and take the ride with Big Chief.  

In this hour of The Other Side of Midnight, Lionel dissects the phenomenon of "grief policing" and the performative nature of modern mourning, coining the term "automour" for social media virtue signaling. He launches a scorching critique of the British Royal Family, breaking down Prince Philip's Greek heritage, Prince Andrew's sadistic tendencies, and the genetic consequences of inbreeding. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this minisode, Jen breaks down the 10 habits she consistently sees in florists who are thriving—financially, creatively, and mentally. Inspired by Atomic Habits and grounded in real coaching conversations with florists at every stage, this episode isn't about doing more. It's about doing the right things consistently.If you've ever wondered why some florists seem calm, confident, booked, and profitable—this episode pulls back the curtain.In this episode, we cover:Successful florists plan before they designCalm wedding days come from preparation—not talent alone. Timelines, recipes, mechanics, and labor are reviewed before flower week ever starts.They know their numbers (even if they hate them)Average wedding value, labor costs, and profit margins matter. Profitable florists make decisions based on facts, not feelings.They communicate clearly and confidentlyNo over-explaining. No apologizing for pricing. Clear, calm communication builds trust and authority.They say no more than they say yesBoundaries protect energy, creativity, and profitability. Saying no is a business strategy—not a failure.They take action before they feel readyConfidence is built through action. Posting, raising prices, and trying new designs all come before feeling “ready.”They build systems that support busy seasonsTemplates, workflows, and checklists reduce stress and prevent burnout when things get hectic.They protect their creativityCreativity is treated like a resource—not something to drain dry. Successful florists intentionally seek inspiration and avoid burnout work.They show up consistently (not constantly)Sustainable marketing rhythms beat burnout posting cycles. Visibility comes from consistency, not volume.They evolve instead of staying stuckPricing, offerings, branding, and business models change as florists grow. Reflection and adaptability are key.10. They think like CEOs, not just designersDecisions are made with long-term sustainability, alignment, and profitability in mind—not short-term ease.Key takeaway:Success isn't about working harder—it's about building habits that support the business and life you want.Resources & Next Steps:Want accountability and CEO-level support? Learn more about the Floral CEO Mastermind

In Episode 186 of Paper Talk, we welcome the incomparable floral designer and educator, Hitomi Gilliam for a deeply thoughtful conversation on floral mechanics, Ikebana, color theory, and what it truly means to make flowers feel alive. Hitomi brings decades of experience in floristry, Ikebana, and teaching to our discussion. In it, she shares how “economy of means” shapes her work, why neutrals like browns and grays quietly hold color stories together, and how mechanics become the bridge between imagination and execution. Together, we explore the powerful overlap between paper flowers and fresh floristry, sustainability, interdisciplinary learning, and the idea she calls the “hand of nature.” “Mechanics are the enabler. Without them, the vision stays a sketch.” - Hitomi Gilliam This episode is especially valuable for artists interested in sustainability, Ikebana principles, and designing with intention rather than excess. Learn more about Hitomi on her website and follow her on Instagram, Facebook, and YouTube!

There's an Instagram trend going around as we flash back to 2016, sharing highlights from one decade ago. Today's episode does just that, as I reunite with Hudson Valley farmer-florist Marybeth Wehrung of Stars of the Meadow Flower Farm. In 2016, I visited Marybeth, toured her farm, and interviewed her about the emerging local floral […] The post Episode 753: Ten Years Later, Revisiting the Story of Stars of the Meadow Flower Farm with Marybeth Wehrung appeared first on Slow Flowers Podcast with Debra Prinzing.

Most florists think branding is something you do after you're established — after the logo, the website, the luxury weddings, the polished feed.But the truth is this: you already have a brand.And if you don't intentionally shape it, your clients will shape it for you.In this episode, Jen breaks down what a brand actually is (and what it isn't), why your behavior matters more than polish, and how you can start building a powerful, recognizable brand from any stage of business.This isn't about aesthetics — it's about alignment, consistency, and becoming known for something.In This Episode, You'll Learn:Why a brand is a feeling, not a logoHow your behavior builds your brand faster than visualsWhy you are the brand (especially early on)How to pick a lane instead of trying to be everythingThe power of repetition in brand buildingHow boundaries create a premium brandWhy consistency builds trust and recognitionHow personal branding accelerates growthWhen (and why) it's okay to evolve your brandHow strong branding attracts better clients with less effortKey Takeaway:A brand isn't built in polish — it's built in how you show up.Your energy, tone, boundaries, and consistency are the brand.Action Steps:Choose 3 words you want people to associate with youUpdate your bio with what you want to be known forAudit your communication — does it sound like you?Decide what you're no longer available forStart showing up consistently, not perfectlyRepeat your message instead of reinventing itBrand is a long game — and that's what makes it powerful.

If you've ever felt overwhelmed by installations (or worried something's going to fall, shift, or turn into a full-blown stress spiral on site)… this minisode is for you.Jen shares her go-to installation workflow (including why she builds 90% in the studio) plus the exact tools that make installs faster, safer, and way more confident.In This Episode, We Cover:Why building most of your install in your studio reduces stress + mistakesHow to save almost 50% on foam cages by buying empty cages onlineThe easiest way to hang installs with airplane cable without manual screw stopsThe zip tie mistake that makes installs weaker (and harder to tighten)Jen's favorite “modular” stand system for head tables, bars, arches, and spill designsResources Mentioned (Links)One-brick foam cages — Jen's go-to➡️ https://a.co/d/bKOUxkdUrban Trapeze cable stops (no crimping tool needed)➡️ https://a.co/d/3RdwidIPlastic-coated airplane cable (Jen's preference)➡️ https://a.co/d/cgOtk8630-inch heavy-duty zip ties (thick + strong)➡️ https://a.co/d/ilMtf8DMetal “square tent stands” for 2x4 installs (modular base system)➡️ https://www.etsy.com/listing/607288186/two-square-tan-stands?ref=yr_purchasesWant to Learn This Hands-On?Installation Rockstar Workshop

On a sweet, 6-acre country parcel in Rochester, Minnesota, Deb Majerus and Joel MacDonald are creating a place of beauty and sanctuary, spreading joy to their community as an oasis just beyond busy roads, paving and residential developments all around. Minnesota natives who dated in high school and reunited years later, Deb and Joel grow […] The post Episode 752: Deb Majerus and Joel MacDonald of Minnesota's Iron Butterfly Flower Farm appeared first on Slow Flowers Podcast with Debra Prinzing.

Ever feel like you're doing “all the right things” — consults, proposals, follow-ups — and still hearing no? In this episode, Jen breaks down what happened after she received three client no's in a row, how she audited her response times, proposal quality, tone, and energy… and how she turned that slump into four yeses (including higher-budget bookings).This is a must-listen for wedding florists who want to book more weddings, improve their close rate, and communicate with more confidence, even when life feels heavy.What You'll LearnWhy “no's” often have nothing to do with your design skillsHow your energy + excitement shows up in your consults (even if you think it doesn't)The sneaky ways your response time impacts your booking rateHow templated emails can accidentally make you sound cold, robotic, or not like youThe difference between being “professional” and being forgettableHow to re-ignite your passion when you're feeling overwhelmed or burned outA simple self-audit to do anytime your close rate dipsThe “Booking Slump Audit” (Steal This)If you're getting no's, ask yourself:How fast did I respond to the inquiry + follow-ups?Did my proposal feel custom + enthusiastic or copy/paste?Did my email tone sound like me?Did I highlight what makes me the right choice (venue expertise, sourcing, seasonality, confidence)?Was I excited… or was I operating from stress, overwhelm, or “whatever”?Key TakeawaysPeople don't just book flowers — they book confidence, care, and leadershipBrides want to feel like you're excited about THEIR wedding, not just another jobYou can be honest and still sell with energy (even if the world feels heavy)You can turn the game around fast — one email, one consult, one proposal at a timeAction StepPick ONE lead you're currently nurturing and do this today:Re-read your last email/proposal and ask:“Would I book me after reading this?”Then add 2–3 lines of personality + excitement + expert guidance.MentionedYour consultation + proposal turnaround timeWhy “education” is part of selling wedding flowersHow to communicate value without sounding defensiveDesigning a business that attracts clients you actually loveWant support + structure?If you're ready to tighten up your sales process, raise your close rate, and book aligned clients — come hang out with us inside the Floral CEO Mastermind.

If you want 2026 to be the year you finally feel like a confident, profitable, in-control Floral CEO, this minisode is for you.In this episode, Jeni shares five essential goals every florist should add to their goal list — whether you're a newer business owner or a seasoned florist who wants more ease, clarity, and profitability.These aren't fluffy goals. They're CEO-level goals that help you stop running your business in reactivity and start running it with intention, strategy, and confidence — without burning yourself out or losing your love for flowers.

Floral flowing rebellion... Get cozy and relax! This podcast is funded by advertising. Info and offers from our sponsors: https://linktr.ee/PodcastForSleep Here's the Wikipedia article (revised): https://en.wikipedia.org/wiki/Art_Nouveau CC BY-SA 4.0 Learn more about your ad choices. Visit megaphone.fm/adchoices

According to Brooke Palmer, the ranunculus is THE iconic bloom of early springtime. A seasoned grower and owner of Jenny Creek Flowers, based outside of Ithaca, in New York's Finger Lakes Region, Brooke grows a wide array of specialty cut flowers that she sells through her flower CSA and a seasonal U-Pick program. Students take […] The post Episode 751: Ranunculus Growing Secrets with Brooke Palmer of Jenny Creek Flowers appeared first on Slow Flowers Podcast with Debra Prinzing.

Moving Your Floral Business Forward When Life Feels ComplicatedLife doesn't pause when you're trying to grow a business — and as florists, we often carry more than most. Family responsibilities, grief, health challenges, world events, financial pressure, and creative burnout don't stop just because we have goals.In this episode of The Floral CEO Podcast, Jeni shares a deeply honest conversation about what it really looks like to keep moving your business forward when life feels overwhelming, messy, or outright hard.This episode isn't about hustling through burnout or pretending everything is fine. It's about resilience, alignment, micro-momentum, and designing a business that can support you through real life — not just ideal circumstances.✨ In This Episode, We Talk About:Why “complicated” doesn't have to mean stuckHow the mindset of “I do it anyway” builds long-term successThe danger of letting hard seasons turn into permanent habitsWhy falling off the plan doesn't mean you've failedHow to identify the next best step when motivation is lowUsing micro-momentum to rebuild confidence and consistencyWhy alignment matters more when life feels heavyRedesigning your floral business so it supports you — not drains youLetting go of work that consistently feels wrong, even if others do itWhy resilience is built through systems, habits, and self-trustThe difference between pausing to breathe and quitting altogether

In this episode of The Floral CEO Podcast, Jen walks you through a simple, real-world way to forecast your floral business revenue—using the bookings you already have (or want) to estimate your average wedding value, close rate, expenses, flower costs, labor, taxes, and ultimately how much you can pay yourself.Whether you're a newer florist or you've been in business for years but still feel unclear about money, this episode gives you a practical framework to stop guessing and start planning like a CEO.What You'll Learn (Key Takeaways)How to calculate your average wedding order value (AOV) so you can forecast incomeHow to use your close rate to estimate how many leads you need to hit your booking goalA simple “CEO math” approach to estimate:Flower/COGS percentagefixed monthly expenses (your “turn the lights on” costs)freelance laborsales tax/tax set-asidesprofit cushionowner payWhy guessing creates scarcity—and why forecasting creates confidenceHow to put this into a spreadsheet so you can make smarter decisions all yearThe Framework Jen Uses (Step-by-Step)1) Start with your funnel numbers (your real booking pipeline)Track these numbers:How many inquiries/leads you receiveHow many you respond to / have real conversations withHow many consults you bookHow many proposals you sendHow many you close (booked + contract signed)Close rate formula:Booked weddings ÷ proposals sent = close rateJen's note:If your close rate is very high, you may be underpriced (you're “too easy to book”).2) Calculate your average wedding value (AOV)Average wedding value formula:Total booked wedding revenue ÷ number of booked weddings = AOVThis gives you a usable “planning number” even if you have a few outliers.3) Forecast income based on your goal number of weddingsIf you want to go from 8 weddings to 20, you need 12 more weddings.Projected revenue formula:(Goal weddings × AOV) = projected gross revenue4) Estimate your cost of goods (flowers + supplies)If you're still learning sourcing/recipes, Jen recommends being conservative:30–35% as a planning range for flower costs (COGS)COGS formula:Projected revenue × COGS % = flower/supply costs5) Subtract fixed “lights-on” business expensesThese are costs like:websiteCanvaQuickBooks/bookkeeping softwareemail platformadmin tools/subscriptionsbusiness renewals/feesvehicle costs (if the business covers them)Fixed costs formula:Monthly fixed expenses × 12 = annual fixed expenses6) Add labor estimates (freelancers)Example logic from the episode:how many weddings need helphow many hours per weddinghourly ratenumber of staff-daysLabor formula:(Hours × rate × number of days/weddings) = labor cost7) Set aside taxes (don't get surprised later)Jen specifically mentions sales tax and recommends setting aside a percentage (often close to 10% in MN depending on location/rate, but use your local rate).Tax set-aside formula:Projected revenue × tax % = tax bucket8) Build profit into the business (a cushion)Profit is not “whatever is left.” It's intentional.Even starting with 5–7% gives you a cushion for growth:cooler purchaseeducationequipmentupgradesemergency bufferProfit formula:Net-after-costs × profit % = profit bucket9) What's left can become owner's compensation (pay yourself)After subtracting:COGSfixed costslabortaxesprofit…the remainder is what you can use to pay yourself (owner's comp), then plan for income taxes/self-employment taxes depending on your setup.Practical Action Steps (Do This This Week)Make a simple spreadsheet with columns for:inquiriesconsultsproposalsbookingsclose rateList your booked weddings and total revenue → calculate your AOVChoose your booking goal (ex: 20 weddings)Forecast gross revenue (goal × AOV)Pick conservative COGS % (30–35% if you're still dialing in recipes)Estimate annual “lights-on” expensesEstimate freelancer laborCreate 3 buckets in your business:tax set-asideprofit cushionowner payReview the final number and ask:“Is this enough for the life I want?”“What needs to change: price, volume, efficiency, or offers?”Mentioned in This EpisodeBook RecommendationProfit First by Mike Michalowicz (Jen's foundational framework for building profit and paying yourself consistently) https://a.co/d/1s9O2mm

Luxury floral designer Susan Chambers, owner of San Francisco-based bloominCouture. She's a longtime Slow Flowers member whose high-end residential and corporate clients support her sustainable values, which do not compromise her design aesthetic or her approach to seasonal sourcing. Many of you first met Susan when she and her shop appeared in our 2021 book, […] The post Episode 750: Susan Chambers of San Francisco-based bloominCouture – a luxury florist designs with seasonal and local flowers appeared first on Slow Flowers Podcast with Debra Prinzing.

Have your New Year's resolutions already fallen apart — and it's only January 7?You're not broken. You don't lack discipline. You don't need a new year.You need a new approach.In this episode of The Floral CEO Podcast, Jen breaks down why “going all-in” doesn't work, why motivation fades fast, and how micro momentum is the missing piece between setting goals and actually achieving them.This episode is about building sustainable success, not burning yourself out by February.✨ What We Cover in This EpisodeWhy Most Goals FailCommon mistakes that sabotage your goals:Trying to change everything at onceSetting vague goals (“be more successful,” “network more”)Relying on motivation instead of structureOverestimating what can change in 30 daysUnderestimating the power of consistency over timeGoing all-in often looks productive — but it's usually just overwhelm in disguise.The Real Timeline of ChangeIf you've ever felt discouraged, this will reframe everything:Habit change: 60–100 daysLifestyle change: 12–18 monthsIdentity change: 3–4 yearsTrue transformation happens in layers — not overnight.Micro Momentum: The Missing LinkMicro momentum is about:Breaking goals into digestible actionsReducing overwhelmBuilding trust with yourselfCreating progress even on chaotic daysSmall wins compound into big change — especially when life is busy.Real-Life Examples of Micro MomentumJen shares personal examples including:How she went from hating workouts to identifying as someone who loves movementWhy starting small created long-term identity changeHow to apply micro momentum to business goals like:NetworkingLaunching à la carte floralsCEO daysSystems + financesMarketing consistencyHow to Make Goals Actually HappenYou'll learn how to:Get specific with your goalsCreate clear deliverablesBuild buffers so life doesn't derail youReduce decision fatigue by planning aheadUse the Rule of 3:One business goalOne personal goalOne health/energy goalAnd just as important — what to remove from your plate to create space.Identity-Based Goal SettingInstead of asking “What do I want?” ask:Who do I want to become?What does that version of me do on a random Tuesday?What does she stop tolerating?Shift from:“I want to…”to“I am becoming someone who…”Sustainability Over HustleIf your goals require burnout to achieve them — they're not the right goals.This episode reinforces:Alignment over urgencySystems over willpowerProgress over perfectionTry This: 24-Hour Micro Momentum ChallengePick one goal you've been avoidingSet a 5-minute timerDo one tiny stepStopCelebrateMomentum starts with starting.

As a special year-end episode of the Slow Flowers Podcast, you're invited to join me today in conversation with garden tour producer Lois Moss, and my dear friend, Lorene Edwards Forkner, artist, author, and regular contributor to the Seattle Times. Together, we are planning a one-of-a-kind botanical tour in Spring 2026 – a unique Slow […] The post Episode 749: Floral Tourism visits historic gardens and modern-day flower festivals of Holland and Belgium, with Debra Prinzing, Lorene Edwards Forkner and Lois Moss appeared first on Slow Flowers Podcast with Debra Prinzing.

Shane Connolly is a master of many arts, and one that he exhibits throughout the year is how to use sustainable floristry to create a sense of charm often reserved for the tiniest of tables.That's why he's in such high demand - we talk through his exciting, varied year of arranging in this week's podcast, with a look at the festive season, and a few tips to serve your own arranging in the festive season, taking inspiration from Shane's wondrous wedding displays.In this episode, discover:How Shane approaches weddings, intimate dinners, grand public events and royal occasionsWhy he favours seasonal, British-grown flowers and how he builds close relationships with growers and suppliersThe behind-the-scenes logistics of big museum dinners and public events, from long tables to thousands of tiny vases and candlesHow Shane creates sustainable, glitter-free Christmas magic, including his Marie Antoinette-inspired V&A tree and reusable decorationsProducts mentioned:Convallaria majalis (Lily of the Valley)https://www.sarahraven.com/products/convallaria-lily-of-the-valleyFollow Sarah: https://www.instagram.com/sarahravenperchhill/Get in touch: info@sarahraven.comShop on the Sarah Raven Website: http://bit.ly/3jvbaeuFollow us on Instagram: https://www.instagram.com/sarahravensgarden/Order Sarah's latest books: https://www.sarahraven.com/gifts/gardening-books?sort=newest