Podcasts about floral

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In this special edition of The Fresh CrEd from Viva Fresh 2025, we sit down with Jon Holder, VP of Produce and Floral at Superior Grocers, for a grounded and heartfelt conversation about his decades-long journey through the grocery world—from sacking groceries at 16 to leading procurement for a major California retailer. John reflects on: • The evolution of produce retail across generations • Growing demand for tropicals and Hispanic-focused offerings • Tariff uncertainty and pricing pressures • Why respect and relationships still matter most in the produce industry Plus: hunting stories, career pivots, and a powerful reminder that perseverance through personal loss can shape not only your leadership—but your legacy.

The Carrier family has been growing cut flowers and plants for more than 40 years, raising their three children with a love for flowers, and keeping the business in the family as it transitions into the hands of the next generation. Plant Masters, the specialty cut flower farm owned by Leon and Carol Carrier, and […] The post Episode 717: The future of Plant Masters, with legacy growers Leon and Carol Carrier, and their son Lee, next generation flower farmer now leading the family business appeared first on Slow Flowers Podcast with Debra Prinzing.

Marly Surena-Llorens was born and raised in the U.S., but her Haitian mother's stories of tropical gardens filled with palms, crotons, and bougainvillea plants inspired her lifelong love of flowers. Yet, Marly says some of her most vivid floral impressions came from the BBC programs of her youth, when she watched period TV dramas in […] The post Episode 716: More than a side hustle, flower farming and floral design with Marly Surena-Llorens of Fenimore & Rutland appeared first on Slow Flowers Podcast with Debra Prinzing.

This episode is all about quality control in the local flower supply chain.  To share some insight on this topic, Katy Beene, market manager for the Seattle Wholesale Growers Market joins us. Founded in 2011, the Seattle Wholesale Growers Market is really a frontrunner in the local wholesale cooperative model that has inspired so many flower collectives like the Philadelphia Floral Guild.  With 18 growers, thousands of florist customers, and an annual sales volume topping 2.5 million, the SWGM is moving a lot of stems!  To help educate their growers and foster consistent quality across all their products, they compiled and published a Floral Standards book.  You can purchase that book here from SWGM or we have it for sale at the Philadelphia Floral Guild.  Right now there's lots of buzz in the industry about tariffs.  Florists may be wondering if they can really trust local growers to provide the quality and the volume they are used to with imports. We feel strongly that product from the Philadelphia Floral Guild is higher quality than most imports. And, as you'll hear in this conversation with Katy, local farmers are working hard to meet demand for more volume.  Local is growing and we are excited to serve you! -- This podcast is brought to you by the Philadelphia Floral Guild, a collective of flower farms in the mid-Atlantic region selling together to florist and other wholesale buyers. We help you elevate your design work and manifest a better tomorrow with locally-grown stems.  Visit philadelphiafloralguild.com to learn more and follow us on Instagram @phillyfloralguild for regular inspiration.  Sign up for our newsletter to stay up to date on what's in season, tips and tricks for design, and the latest episodes.  Not near Philadelphia but would like to source local flowers for your business?  Check out localflowers.org and rootedfarmers.com to find a flower farm near you.   What Can Locally Grown Stems Do For Your Floral Business? Less Shrink: Without the stress of a long ride in the global supply chain, our stems are superior in quality with much less breakage and far better hydration. Less Labor: Our growers do all the work of a studio assistant, stripping stems and making fresh cuts on stems that go directly into water and never leave a water source. This means you do not have to process anything! Less Trash: There are no boxes, packing paper, bubble wrap, box straps, plastic sleeves, and all the other usual trash that comes with a flower delivery from the traditional wholesaler. More Inspiration:  Designing with the seasons sparks creativity.  No two weeks are the same.  More Community:  Workign with local growers is a very personal connection.  You'll grow your community every time you buy local. 

PJ talks to Justyna whose floral workshops help you craft gorgeous bouquets while making new friends—perfect for flower lovers and social butterflies alike. See also here Hosted on Acast. See acast.com/privacy for more information.

It’s a Red-Letter Week here at Slow Flowers, as my longtime collaborator, Robin Avni, and I celebrate the May 6th publication of The Flower Farmers, our beautiful and informative new book featuring 29 growers across North America. You've heard a bit from some of the experts profiled in The Flower Farmers, and you'll continue to […] The post Episode 715: From Farmers' Market to Elevated Retail, with Abby Matson of Diddle and Zen and Julie Rémy of Fleuris Orchard and Blooms appeared first on Slow Flowers Podcast with Debra Prinzing.

Today, Lisa dives into the experiences and insights of Diane Szukovathy of Jello Mold Farm. A passionate flower farmer and co-founder of the Seattle Wholesale Growers Market, through her journey, we explore the importance of standards in the floral industry, the power of collaboration amongst flower farmers, and the creation of a valuable new resource for flower farmers everywhere.MentionsGet the Book: Floral StandardsAbout Diane and Jello Mold FarmSign up to receive our weekly Farm News!⁠⁠⁠⁠⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠The⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers⁠⁠⁠⁠, owner of⁠⁠⁠⁠ The Gardener's Workshop,⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠ and⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠ Watch⁠⁠⁠⁠ Lisa's Story⁠⁠⁠⁠ and connect with Lisa on social media!

Fresh Sends created a personalized gifting experience that consumers love. Learn how to apply these strategies to your own business.For more on Fresh Sends and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Renowned potter Frances Palmer has spent decades creating art that has enchanted designers and artists around the world. But there is another vibrant side of her creative life that she's equally passionate about and devoted to – flower gardening and arranging. Today, join me in an engaging conversation with artist and passionate gardener Frances Palmer […] The post Episode 714: An inspiring conversation with Frances Palmer, ceramic artist, photographer, flower gardener, and author of Life With Flowers appeared first on Slow Flowers Podcast with Debra Prinzing.

The floral industry has a new thorn in its side—tariffs. In the U.S., the bulk of cut flowers making their way into floral shops throughout the country are imported. The Trump administration's tariffs mean local florists might have to pivot towards homegrown alternatives. But as St. Louis Public Radio's Marissanne Lewis-Thompson reports local flower farmers say it will be a challenge to meet the demand without federal funding.

00:00 Introduction and Revenue Insights01:40 Custom Funeral Arrangements04:30 Creative Proposal Planning05:55 Silk Flowers and Designer's Choice11:04 A La Carte Flowers and Final Thoughts

After graduating from college, Lexi missed being surrounded by her family. She became the go-to party planner for all birthdays, holidays, and special events. In 2021 she was given the opportunity to coordinate a corporate event and hasn't looked back.​ ​On this episode she shares her journey into owning her own floral business.  At the time of this podcast recording she was also working a full time job and says "it's not for the weak" while also agreeing there are some benefits (literally) to having the "corporate" job while getting a business up and running. Lexi also shares how grateful she is for the strong women around her that have and continue to be mentors.    Lexi Palumbo Florals | Florist | 7 Ryer Lane, Middleton, MA, USA    

Navah Perlman Frost's journey from renowned concert pianist to a brilliant baker and cake artist is a story of passion, resilience, and creativity. Navah built an impressive career performing on some of the world's most prestigious stages. Her deep connection to music took her across the globe, where she also developed a love for local cuisines and bakeries.When the pandemic put concerts on hold, Navah embraced a new form of artistry—baking. A self-taught baker, she turned her love of food into Frosted by Navah, a thriving cake business in New York City. What began as a creative escape soon became a sensation, with her botanical buttercream cakes and cupcakes captivating food lovers everywhere.Tune in to the ReBloom Podcast to hear how Navah transformed her artistry from music to baking, proving that creativity knows no limits. Listen now!Instagram:https://www.instagram.com/frostedbynavah/Cake Order Form: https://docs.google.com/forms/d/e/1FAIpQLScBef58N-gXakHMreCJwoH796LPHaHpaL4eUtiyHcA6qFXWkg/viewformThank You to Our Sponsors: Jet Creative and UrbanStems!· Jet Creative: A women-owned marketing firm committed to community and empowerment. Whether you're launching a podcast or building a website, Jet Creative can help you get started. Visit JetCreative.com/Podcast to kickstart your journey!· UrbanStems: Your go-to source for fresh, gorgeous bouquets and thoughtful gifts, delivered coast to coast. Treat yourself—or someone you love—with 20% off! Use code BLOOMBIG20 at checkout.

This week, Jen shares a deeply personal and inspiring episode about the real meaning of manifesting—and how it's not magic, it's momentum. From buying a farm and welcoming new animals (including alpacas and a miniature donkey!) to building the life and business she once only dreamed about, Jen opens up about how dreaming big, getting the right support, and taking aligned action creates real, tangible change.If you're feeling stuck, discouraged, or unsure of how to move toward your goals, this episode will give you a powerful reminder: you don't have to stay where you are. You can build the life you dream of—and it starts today.

Target's new floral brand Good Little Garden has entered the chat — and Chris and Anne are divided (00:03). While the brand offers fresh flowers and plants starting at $6 (00:28), Chris argues the category is operationally complex and unlikely to become a billion-dollar brand (01:00). Anne sees parallels with Trader Joe's floral success (03:10), and the duo debates whether this launch is a strategic win or a fleeting experiment (05:00). From vermin talk to sales data speculation and nostalgic merchandising war stories, this one's got all the petals and thorns. For the full episode, head here: https://youtu.be/YZOCyd_MPhw #target #retailstrategy #GoodLittleGarden #retailinnovation #traderjoes #retailnews #flowers This week's episode was brought to you by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand.

Send us a textIn this episode of 2 Fat Guys Talking Flowers, we sit down with Semia Dunne, the powerhouse Founder & CEO of Flowers by Semia and The Floral Reserve.  Semia shares how her childhood memories of gardening with her mother blossomed into a lifelong passion—and eventually, a thriving floral design studio established in 2000.Semia takes us behind the blooms—from her pivot away from a pre-med path to designing for celebrity weddings, the NYBG Orchid Dinner, to how she started a wholesale floral operation that champions local and international sourcing. She opens up about building community through floristry, finding inspiration from fellow floral artists, and reimagining floral design as a fine art, inspired by the timeless elegance of the Dutch Masters.The Fatty Crew and Semia explore how modern floral trends are reshaping the industry, and how she views floral design as an evolving art form—one she likens to the timeless beauty of the Dutch Masters.This conversation is full of inspiration, artistry, and the kind of grounded wisdom that grows from the soil up.

Text Agony Aunt Roz with your Cutflower Questions.In this soulful and inspiring episode, Roz is joined by renowned potter, gardener, and author Frances Palmer. Frances takes us on a journey from her New Jersey childhood to the peaceful, flower-filled studio she now calls home in Connecticut. She shares the origins of her creative practice, her connection to the earth through ceramics and gardening, and the personal stories behind her beloved books, Life in the Studio and Life with Flowers.This conversation blooms with wisdom on the interplay between floral design and pottery, the beauty of seasonal routines, and the importance of daily creative practice. Frances reflects on the lessons found in both soil and clay—from the joy of experimentation to the humility of failure. They also explore how photography plays a role in capturing her work, how she manages the logistics of a global pottery business, and why sustainability and tradition matter more than ever.Whether you're a creative, a gardener, or simply someone who loves beauty, this episode offers a gentle reminder that meaning often comes from the rhythm of the everyday.Key Takeaways:Frances Palmer is a celebrated potter and passionate gardener.Her books merge memoir, art, and practical advice on creative living.Floral design and ceramic work are deeply intertwined in her process.Seasonality shapes both her artistic and gardening practices.Shipping handmade pottery internationally comes with challenges.Daily routines and early mornings are vital to her creative rhythm.Gardening teaches patience, experimentation, and resilience.Photography helps her convey feeling and story in her work.Traditional techniques and sustainability are core values in her art.Nature, legacy, and beauty are at the heart of her creative life.You can find out more about Frances here You can pre-order her new book Life with Flowers hereMake the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details. https://fieldgateflowers.kartra.com/page/newsletters A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

John Knight & Theresa Loudon/Floral Hills Funeral Home & Memory Gardens Floral Hills Funeral Home and Cremation Services, along with Floral Hills Memory Gardens, serve families in and around Tucker, GA. They believe that every person deserves a memorial as unique as the life lived. The funeral home and cemetery is easily accessible from metro […]

John Knight & Teresa Loudon/Floral Hills Funeral Home & Memorial Gardens Floral Hills Funeral Home and Cremation Services and Floral Hills Memory Gardens serve families in and around Tucker, Georgia. They believe that every person deserves a memorial as unique as the life lived. The funeral home and cemetery in Tucker is easily accessible from […] The post John Knight and Teresa Loudon from Floral Hills Funeral Homes & Memorial Gardens appeared first on Business RadioX ®.

I'm always so inspired by the paths taken by our Slow Flowers Members to create their floral endeavors and today's guest has a fabulous back-story, which we'll share with you today. Sydney Fee of Fee, Fi, Fo Farm is based in New York's Finger Lakes Region, home to nearly 150 wineries and many destination wedding […] The post Episode 713: Sydney Fee of Fee, Fi, Fo Farm on how her sustainable hospitality and tourism background supports her farmer-florist enterprise appeared first on Slow Flowers Podcast with Debra Prinzing.

In this week's Omni Talk Retail Fast Five news roundup, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand, Chris and Anne discussed: - Walmart's gas station expansion strategy - Quorso's intelligent store management platform rollout with Circle K Europe - Target's new floral owned brand - Trove's acquisition of reverse.supply - And closed with a look at why Walmart's 40 store beauty bar test could herald even more sales growth in Walmart's future There's all that, plus pasta shapes, Papal naming, and the latest spectator sport, sperm racing. Music by hooksounds.com

This week, Jen gets real about all the things. From prepping for weddings, running a farm, raising kids, managing coaching programs—and dealing with a sore back—she dives deep into how to manage a never-ending to-do list without losing your mind. If you've ever wondered how to prioritize when everything feels urgent, this is the episode for you.Learn how Jen chips away at her responsibilities in business and life, how she determines what tasks to tackle first, and how to reframe success when perfection isn't possible. Whether you're a full-time florist, a side hustler, or a parent balancing it all, this is your permission slip to rest, refocus, and crush your goals one step at a time.

Viognier is a full-bodied white wine. Primary flavors of tangerine, peach, mango, honeysuckle, and rose. Cooler climate styles have greater citrus and floral traits with more acid and crispness. These wines are typically aged in stainless steel. Warmer climate Viognier is barrel aged, goes through malolactic fermentation, and therefore has richer tastes such as apricot, rose, and vanilla. These wines have less acidity and more creaminess. Viognier has become more popular in recent years with more plantings in California. Languedoc in the South of France is located south of the Rhone Valley and stretches to the Mediterranean Sea. It is west of Provence and the French Riviera along the Mediterranean and extends west into the Pyrenees Mountains. Tonight, we try these three wines from Trader Joe's. 2023 Honey Moon Viognier, purchased for $5.99. Aromas of peach, apricot, and honeysuckle. Flavors of honey, mango, and nectar. Floral scents, lush, full-bodied. This wine comes from California. 13.5% alcohol. Pairs with many cheeses, fish, white meats, and spicy foods. Hard to find much information, but two websites said it does not have residual sugar, even though it has a sweet taste. Many reviews also said it is a great summer sipper all by itself. Both of us scored this wine a 2 out of 5. 2024 Carayon La Rose is from the Languedoc in the South of France. Trader Joe's had this wine for $6.99. It has strawberry and fruit aromas and tastes. It is crisp yet ripe. It has 12.5% alcohol. Denise scored a 2. Dennis scored a 2023 Rain Cloud red blend from Napa, California. Purchased for $6.99. Aromas of blackberry, cherry, and currant, with hints of vanilla and spice. Many reviews mention a jammy taste. 14.5% alcohol. According to the Blonde Voyage Nashville, this wine is made with 50% Merlot, 30% Cabernet Sauvignon, and 20% Petite Syrah. Denise scored a 3 and Dennis scored a 2.Next week we will continue our tasting of Trader Joe's wines.

In this minisode, Jen shares how florists can take installations from Pinterest inspiration to high-impact reality—and actually sell clients on the vision. From cultural weddings to luxury head tables and statement backdrops, Jen dives into how your language, creativity, and presentation style can elevate your proposals and land premium floral installation bookings.She also walks through a real-life example from her recent cultural wedding workshop and offers insight into how describing the emotion and experience behind the design—not just the flowers—helps close the deal.

It's spring, and it's time to think about your spring decor. Some people aren't into seasonal decorating ant that's okay too. We are sharing some beautiful touches you could add to your home for the spring or year-round Have you been wanting a consult, but haven't pulled the trigger? Now is the time to sign up for a consult with Anita and Kelly. The prices are going up June 1, so you'll want to get in on the old pricing!! Find out more HERE We participate in the affiliate program with Amazon and other retailers. We may receive a small fee for qualified purchases at no extra cost to you. Floral embroidered pillow HERE Block print cotton tablecloth HERE Spring vases in pink glass HERE Scalloped rattan footed bowl HERE Cheery floral duvet cover HERE Recycled drinking glasses in a variety of colors HERE Spring floral dishes in cranberry and white HERE Extra large tapestry - Etsy seller Rooted & Grounded - HERE Jolie Marche Remy 20 x 20 pillow cover -HERE Jaye's Studio Rabbit Napkin Rings set of 4 - HERE  Terrain Spring Botanical Stoneware plates $18 each - HERE Terrain DIY Moss Nest Kit $30 - HERE  DTT DEFINES Shaker style CRUSHES Anita's crush is the BBC production of Miss Austen HERE Kelly;s crush is the Liza Pounce ottoman HERE Affordable Interior Design podcast HERE Hang out with us between episodes at our blogs, IG and Kelly's YouTube channels. Links are below to all those places to catch up on the other 6 days of the week! Kelly's IG HERE Kelly's Youtube HERE Kelly's blog HERE Anita's IG HERE Anita's blog HERE Are you subscribed to the podcast? Don't need to search for us each Wednesday let us come right to you! Subscribe wherever you listen to your podcasts. Just hit the SUBSCRIBE button & we'll show up! If you have a moment we would so appreciate it if you left a review for DTT on iTunes. Just go HERE and click listen in apple podcasts. XX, Anita & Kelly DI - 8:59/15:32 Learn more about your ad choices. Visit megaphone.fm/adchoices

Just in time for gardening and farming season, I'm thrilled to introduce you to The Flower Farmers, my new book co-authored with longtime collaborator Robin Avni. The Flower Farmers delivers a visually compelling collection of stories and flower-growing wisdom to inspire gardeners and flower lovers alike. Immerse yourself in the stories of 29 flower farms, including the […] The post Episode 712: Growing and Designing with Hellebores. Meet our Hellebore Experts, Diane Szukovathy and Dennis Westphall of Jello Mold Farm and Rizaniño “Riz” Reyes of RHR Horticulture appeared first on Slow Flowers Podcast with Debra Prinzing.

Morgan Heim is a wildlife conservation photographer and filmmaker based in Astoria, Oregon. She uses her talents to focus on the coexistence between humans and wildlife and how human-influenced change impacts wildlife and their habitat.She's a Senior Fellow with the International League of Conservation Photographers and in 2024 was named a National Geographic Explorer. She's also the founder of Neon Raven Labs, a storytelling and strategy platform for conservation, and in 2020 co-founded Her Wild Vision Initiative aimed at raising the voices of diverse women in the craft of conservation visual storytelling. Notable Links:Morgan Heim WebsiteA Last Leap Towards Flowers ProjectMorgan Heim Instagram*****This episode is brought to you by Luminar Neo.Powered by AI technologies, Luminar Neo streamlines the editing process and provides everything you could possibly need to get photos that will look amazing on the screen and in print. Luminar Neo was designed for both hobbyists and pros and includes cutting-edge editing tools – all in one intuitive and easy-to-use app.Luminar uses generative AI to intelligently analyze your photos and erase distracting elements in your compositions, add realistic objects that seamlessly blend into the background, or expand the frame in any direction. If that's not your thing, Luminar is still one of the most powerful photo editors for natural and realistic images too. Luminar Neo has all the features you need to enhance your images with precision and ease.And now you can receive a 15% discount on Luminar Neo by using BEYONDTHELENS discount code at checkout when visiting skylum.com.*****This episode is brought to you by Lexar.For more than 25 years, Lexar has  been trusted as a leading global brand of memory solutions so they know first-hand just how quickly content is transforming our world.Their award-winning lineup performs second-to-none and includes professional memory cards, card readers, and solid-state drives for creators of all skill levels.Whether shooting photos, capturing video, or transferring content on the go, Lexar provides the quality and performance you can rely on to get the shot with confidence.I've been using the Lexar Professional CFexpress Type B GOLD memory cards with my Canon mirrorless cameras for years and they deliver the blazing speed and durability for the extreme weather conditions I encounter anywhere in the  world.To learn more about Lexar memory solutions, visit www.lexar.com.*****This episode is brought to you by Kase Filters. I travel the world with my camera, and I can use any photography filters I like, and I've tried all of them, but in recent years I've landed on Kase Filters.Kase filters are made with premium materials, HD optical glass, shockproof, with zero color cast, round and square filter designs, magnetic systems, filter holders, adapters, step-up rings, and everything I need so I never miss a moment.And now, my listeners can get 10% off the Kase Filters Amazon page when they visit. beyondthelens.fm/kase and use coupon code BERNABE10Kase Filters, Capture with Confidence.

In this deeply personal and empowering episode, Jen shares a series of real-life stories and reflections from the past few weeks—including the closing on her dream farm, lessons learned from miscommunications, setting boundaries with clients, and the surprising ripple effect of confidence.If you've ever needed a reminder that your dreams are possible and that you're more powerful than you think, this one's for you.

Join Lisa Mason Ziegler and Ellen Frost as they discuss the limitations of floral recipes and the beauty of creating unique designs with local flowers. Discover how flexibility, communication, and community relationships can empower you to confidently make unique floral arrangements without using recipes.MentionsEllen's newsletter signup⁠⁠Ellen's YouTube Channel⁠Follow on Instagram: ⁠⁠Ellen Frost Flowers⁠⁠, ⁠Local Color Flowers⁠Ellen Online Courses: Florist School Online, Preparing to Sell to Florists⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠The⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers⁠⁠⁠⁠, owner of⁠⁠⁠⁠ The Gardener's Workshop,⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠ and⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠ Watch⁠⁠⁠⁠ Lisa's Story⁠⁠⁠⁠ and connect with Lisa on social media!

Amie Lepsky has always loved baking, but her passion for creating cupcake bouquets is what inspired her to start her own business. She shares the inspiration behind Bakery Blooms, the process of crafting the hyper-realistic flower cupcakes, and the enjoyment that baking for others brings her.

Feeling behind on bookings for the year? You're not alone—and you're definitely not doomed. In this energizing minisode, Jen shares exactly what to do when your wedding calendar isn't as full as you'd hoped. From smart marketing moves to mindset shifts, this is your pep talk and action plan in one.Whether you're brand new or have been in business for years, this episode will help you stop spiraling and start strategizing.

Actualités. Gros plan. International. La Slovaquie sans frontieres. La Vie comme elle va. Viera a trouvé son bonheur en Australie, elle s'adonne a l'art floral et ses arrangements conjuguent écologie et durabilité. Portrait de cette Slovaque du bout du monde. Retour au terroir : la Slovaquie est une terre de tradition. On découvre une technique utilisée pour confectionner les boutons des uniformes militaires anciens qui les transforment en bijoux.

This week's episode highlights the importance of continual growth and learning in the floral industry. Our guest, Pili, exemplifies this by consistently investing in her skills through workshops and collaborations with leading designers. She emphasizes the need for exploring new trends and refining techniques to perfect one's craft. A key theme in the conversation is Pili's ability to identify issues and opportunities, then rallying the community to fill those gaps. We dive into the flower market in Mexico City, where Pili shares fascinating insights, including the fact that the only outside flowers allowed in the country come from Holland. She stresses the importance of strong relationships with vendors and local farmers, emphasizing that business success is built on trust and partnerships. For those working with florals in Mexico City and its surrounding areas, Pili offers her expertise and is available as a resource to assist with sourcing, cargo, logistics, and both flowers and supplies. A deeply personal aspect of Pili's journey involves her experience with cancer, which led her to start Flower House Mexico—a non-profit organization dedicated to raising funds for cancer charities. The unique workshop model at Flower House Mexico offers participants the chance to learn directly from floral designers in an intimate, hands-on setting over three days, diving deep into the creative and design process. Lastly, Pili reminds listeners of the importance of self-care—listening to your body, resting when needed, and pursuing ideas that resonate deeply with you. Takeaway: Keep investing in your growth, nurture relationships, and follow your passion—just like Pili does. Thanks to Accent Decor for being a sponsor again this year. Visit AccentDecor.com and be inspired. Learn more about today's episode and all of our past guests by visiting TheFlowerPodcast.com. Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more! If you have a minute, it would be great if you could leave a review wherever you listen to our podcast. You can also watch our conversations on YouTube, in addition to tip-filled videos and educational Lives. Be sure to subscribe to our channel so you don't miss a minute.

It's early in the season, but Amy Linhart already has been harvesting from her crop of 13,000 daffodils to supply her main wholesale customer, an upscale regional grocery chain in the Seattle-Tacoma region. I visited Humming Harvest Farm in late March for a tour of the fields and new high tunnel, both of which allowed […] The post Episode 711: Flower farming as a second career with environmental educator Amy Brodbeck Linhart of Humming Harvest Farm appeared first on Slow Flowers Podcast with Debra Prinzing.

The floral world is buzzing with panic over new tariffs, rising prices, and how to communicate it all to clients without losing business. In this minisode, Jen walks you through how to confidently and compassionately handle difficult pricing conversations, especially when budgets don't align with Pinterest dreams.You'll learn how to position yourself as a problem-solver (not a panic-spreader), reframe sticker shock, and educate clients on real-world floral costs—all while maintaining your boundaries and your sanity.

Today we are hearing the story of how Jessica Cummings built her floral event business, We Are Wildflowers.  Jess has had a unique approach to growing her business slowly through friendships and now does 80+ weddings a year with a merry band of floral freelancing friends.  The We Are Wildflowers crew is committed to sustainable floristry that highlights locally-grown stems and uses zero floral foam.  Lots of great tips for event design workflow in this episode!  Jess is also a musician and finds being in a band (Boozewa) a great way to release stress from flowers and recharge her creativity.     This podcast is brought to you by the Philadelphia Floral Guild, a collective of flower farms in the mid-Atlantic region selling together to florist and other wholesale buyers. We help you elevate your design work and manifest a better tomorrow with locally-grown stems.  Visit philadelphiafloralguild.com to learn more and follow us on Instagram @phillyfloralguild for regular inspiration.  Sign up for our newsletter to stay up to date on what's in season, tips and tricks for design, and the latest episodes.  Not near Philadelphia but would like to source local flowers for your business?  Check out localflowers.org and rootedfarmers.com to find a flower farm near you.   What Can Locally Grown Stems Do For Your Floral Business? Less Shrink: Without the stress of a long ride in the global supply chain, our stems are superior in quality with much less breakage and far better hydration. Less Labor: Our growers do all the work of a studio assistant, stripping stems and making fresh cuts on stems that go directly into water and never leave a water source. This means you do not have to process anything! Less Trash: There are no boxes, packing paper, bubble wrap, box straps, plastic sleeves, and all the other usual trash that comes with a flower delivery from the traditional wholesaler. More Inspiration:  Designing with the seasons sparks creativity.  No two weeks are the same.  More Community:  Workign with local growers is a very personal connection.  You'll grow your community every time you buy local. 

Feeling overwhelmed, frustrated, or like the rug's been pulled out from under you? You're not alone. In this raw and empowering minisode, Jen shares how she navigates the chaos—whether it's unexpected tariffs, stressful events, or curveballs from business and life (hello, surprise $9,000 at closing

Send us a textThis week on 2 Fat Guys Talking Flowers, the Fatty's are joined by special guest Madison Greene, Marketing Coordinator for That Flower Feeling (TFF). Madison stops by to share all the exciting details about TFF's new Ambassador Program. They're looking for passionate individuals to help spread the word about the incredible impact flowers can have on mental well-being.If you're interested in becoming an ambassador, fill out this form: Ambassador Form or email Madison at madison@thatflowerfeeling.org.In true 2 Fat Guys fashion, we also dive into some bad, the topic of tariffs. The entire world, floral and beyond are buzzing about the impact of tariffs, but as always, Head Coach Mike reminds us that our industry will weather these challenges and come out strong.  Become a TFF Ambassador! | WorkFormsFrom requests, feedback to data collection and more. Turn your insights into action with customizable WorkForms. 

Thank you Egberto Willies, Floral, Judith Fenley, janrcook.artisan@gmail.com, Marty Rose, and many others for tuning into my live video! Join me for my next live video in the app.* Protest at Social Security spread to offices near Katy, Texas. Protesters explain why: Neil Aquino visited with Social Security office protesters near Katy, TX. They explain the importance of the program and why all must engage. Neil Aquino is th… To hear more, visit egberto.substack.com

The Southern California farm synonymous with breathtaking blooms and gorgeous flowers and foliage is celebrating its 100th year in business this year. Founded by Giovanni Mellano in 1925, Mellano & Company is embarking on “Blooming into a New Era,” a year-long celebration highlighting the generations of families and faces who have played an integral role […] The post Episode 710: Celebrating 100 years of California flower farming with Mike A. Mellano of Mellano & Co. appeared first on Slow Flowers Podcast with Debra Prinzing.

In this week's episode of The Floral Hustle, Jen dives deep into the reality of using Instagram to grow your floral business—and book more weddings. Spoiler alert: it's not about going viral overnight or chasing likes. It's about creating a smart, sustainable, and intentional strategy that aligns with your brand and attracts your ideal clients.Jen shares her personal journey from Instagram overwhelm to IG confidence, and breaks down what's really working in her business when it comes to building visibility and booking weddings through the platform. She also covers what not to do, how to shift your mindset when comparison creeps in, and the best ways to connect with venues, planners, and vendors who can help you grow.

Big goals are exciting—but figuring out how to make them happen is a challenge.In this episode, I'm sharing the exact 30-day business plan that changed everything for me. It's simple, actionable and designed to help you make real progress without the overwhelm.You'll learn:How to break down your big revenue goals into monthly targetsThe power of reverse engineering your success (so you know exactly what to do)Why getting specific is the game-changer your business needsHow to bring that ‘having done' energy into your daily actionsThe magic of 12 attempts—because growth is a long game

Ever wonder what it really takes to plan and execute a massive floral event in a ridiculously short timeframe? In this minisode, I'm sharing how I managed to pull off a nearly $40,000 event in just two and a half weeks—during a Minnesota snowstorm, no less!From receiving the call the day after Valentine's Day to sourcing thousands of flowers, coordinating labor, and designing for 62 tables, I'm breaking down exactly how I made it happen (without losing my mind). If you've ever had a last-minute event come in hot, this episode is packed with tips to streamline your process and keep your cool.What You'll Learn:✔️ My go-to process for tackling last-minute large-scale floral events✔️ How to quickly create a design plan based on mood boards and walk-throughs✔️ Where I sourced flowers (including orchids from Thailand & roses from auctions!)✔️ Tools & platforms I used to pull it off (like Komet and Holex)✔️ Why labor planning is just as important as flower ordering✔️ Tips for staying calm and flexible—especially when snowstorms hit during prep!Timestamps:[00:00] The call that kicked off a 40K event with no florist, no plan, and no time[01:00] Mood boards, walk-throughs, and design concepts in 24 hours[02:30] Sourcing vases and building centerpiece tiers[04:00] Getting budget approval + setting expectations[05:15] How I used Holex and Komet to source thousands of stems[07:00] Securing labor and building a time-based staffing plan[08:30] Ordering orchids from Thailand & navigating snowstorm chaos[10:00] Final steps: prepping in-studio, boxing 92 arrangements, and pulling it all off!Resources & Links:

In today's BB Podcast episode (No. 136), we're visiting with Rachael Lunghi, owner of Siren Floral Co based in Southern California. Siren Floral Co was born out of a wedding and event planning company Rachael founded initially. Her love of flowers led her to eventually focus on floristry full time. Since that time, Rachael has developed a style all her own that's easily recognized and sought after by clients. Leaning into her love of travel, she gradually carved out a destination weddings and events niche for Siren Floral Co. We're honored to bring this conversation to you! Join us as we chat with Rachael about: her experiences with destination weddings and travel logistics pricing strategies for floral services and transparency with clients balancing work and family life as a new mom her aesthetic and design philosophy lessons learned from past business experiences, including closing a retail shop advice for aspiring wedding planners and florists on contracts and goal setting the importance of building a supportive team and community This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust.  Click here to learn more.   You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill. This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.   

Lovers of Fynbos, the beautiful plants in the Proteacae family, will enjoy today's conversation with expert protea grower and long-time Slow Flowers member Diana Roy, flower farmer and Creative Director of Resendiz Brothers Protea Growers. Along with the farm's founder and CEO Mel Resendiz, Diana and other protea growers in the greater San Diego area […] The post Episode 709: Diana Roy of Resendiz Brothers Protea Growers on welcoming the 2025 International Protea Conference to their fields appeared first on Slow Flowers Podcast with Debra Prinzing.

Tired of reinventing the wheel every time you create a wedding flower quote? In this episode, I'm walking you through my base recipe pricing system—the exact method I use to estimate flower costs, create starting prices, and quote with confidence. Whether you're building out an a la carte menu, quoting full-service weddings, or just want to feel more in control of your numbers, this episode will give you the tools (and mindset!) to streamline your process.You'll learn:✔️ What base recipe pricing is and why it saves you HOURS✔️ The 7 core floral layers I build every bouquet from✔️ How to estimate flower costs with flexibility and ease✔️ The difference between product markup, labor, and design fees✔️ Real examples using this system for bright & cheery and dark & moody palettes✔️ How this pricing method helps you confidently talk money with clientsTimestamps:[00:00] What base recipe pricing is and how it simplifies everything[01:30] The 7 floral layers I use in every bouquet[05:30] Estimating with a foundational recipe: my “standard issue” bridal bouquet[10:00] Breaking down markup, labor percentages, and vase costs[15:00] Customizing base recipes with real client examples[21:00] Using base pricing for a la carte programs & different palettes[28:00] How this approach helps you confidently discuss pricing[32:00] Why upfront, honest conversations save you from ghosting[34:30] Training Mastermind florists to use this system in real life[36:00] The power of dreaming big—and believing success is inevitableResources & Links:

Episode 274: Join hosts Vonda and Lori as they chat with Beth O'Reilly, an internationally recognized floral artist and educator. Beth takes us on a journey through her dynamic career—covering everything from retail floristry to product development in China to mass market floral design.They reminisce about industry mentors, the power of showing up, and how opportunities often bloom from unexpected moments. Beth also shares her insights on floral trends, the behind-the-scenes world of flower breeding, and the importance of self-care in this labor-intensive industry.If you love flowers and want to hear from someone who's done it all in the floral world, this episode is for you! Plus, there's plenty of laughter, a bit of FOMO, and even a “Would You Rather” moment. Tune in, Cliquers! Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Floral designer Emily Thompson has a very different vocabulary from many florists: she creates thickets, heaps, vapors, gusts and gales, using birds, beasts, branches, trees and flora. Her creations for runway fashion shows, gala events and the White House evoke meadows, forests and fields. Fifteen years after her disruptive arrival on the floral scene, she has published a book documenting her work. Martha and Emily talk about their floral obsessions and creating unforgettable work in the most ephemeral of arts. See omnystudio.com/listener for privacy information.

After years of frustration over outdated and unsustainable floral options that funeral homes offered bereaved families, floral designer Nicole Wright decided to produce an alternative resource to help the industry shift from standard practice to updated and safer options. She wrote and produced “Returning Home,” her new book for the funeral industry, florists, and families. […] The post Episode 708: Reconceptualized Sympathy Flowers with Nicole Wright of The Pink Peony appeared first on Slow Flowers Podcast with Debra Prinzing.