Podcasts about floral

Do you ever walk out of the wholesaler with way more flowers than you budgeted for? Or find yourself adding “just a few extra stems” because you want your work to look next-level amazing? If so, you're not alone. In this minisode of The Floral CEO Podcast, I'm pulling back the curtain on a topic that came directly from a recent coaching call inside the Floral CEO Mastermind: overspending.Overspending is one of the most common reasons florists struggle with profitability — and the truth is, it's rarely just about flowers. Sometimes it's about ego, validation, or fear of not being “enough.” In this episode, I'll help you uncover the root causes, set boundaries with your budgets, and create systems that protect your profits without stifling your creativity.What You'll Learn in This Episode:The subconscious reasons behind overspending (fear, ego, self-worth).Why overspending erodes your profitability and leads to burnout.How to shift your mindset from “more is better” to “enough is enough.”Mantras and affirmations you can use in the moment to stop the cycle.Practical strategies, like building a “fun flower budget,” so you can still feel creative without sabotaging your bottom line.Why your budget is actually a boundary that your future self will thank you for.Key Quotes from This Episode:“Your budget is a boundary your future self will thank you for.”“Stop overspending to prove your worth — your art is enough.”“Fulfillment and profitability must go hand in hand, or resentment takes root.”Why This Episode Matters:As florists, it's easy to feel like “just a little extra” won't matter. But overspending adds up quickly — and it's often the difference between a thriving business and one that's just scraping by. By learning to set intentional boundaries with your designs, you'll not only increase your profits but also build a business that feels aligned and sustainable.Resources & Links Mentioned:Floral CEO Mastermind – Join for monthly live coaching, tools, and community.

Send us a textThis week on The Fresh Bunch, we're joined by the one and only Susan McLeary—visionary floral artist, educator, and boundary-pusher behind Passion Flower Sue. Known for her exquisite living artwork, Susan creates everything from surreal headpieces to full-body floral wearables, and her work continues to redefine what flowers can do.We dive deep into Susan's world of floral art, fashion, and form, discuss her creative process, and explore how she balances art, business, and a love for hydration chambers! She shares insights on teaching both beginners and pros through her Virtual Studio, workshops, and bestselling books, The Art of Wearable Flowers and Flowers for All.Susan was also a featured designer and speaker at Fresh Fest 2025, and you can catch her two incredible sessions—free—now on our YouTube channel.From floral couture to industry inspiration, this episode is packed with creativity, wisdom, and Passion. Don't miss it!Learn more about Sue, and sign up for her new classes at: https://www.passionflowersue.com/

Dragon Song Farm is located in Oregon's Willamette Valley outside Eugene. Founder Jenny Jonak's mission is to bring a sense of floral magic to her customers and community while promoting sustainable, earth-friendly growing practices. By using regenerative farming techniques, Dragon Song ensures that their flowers are grown in harmony with nature, restoring and enriching the […] The post Episode 729: Jenny Jonak of Dragon Song Farm on building community, enriching a family's lifestyle, and encouraging creative expression through flower farming appeared first on Slow Flowers Podcast with Debra Prinzing.

Think you need huge blocks of time to make big progress in your floral business? Think again! In this episode, I'm sharing 10 practical, actionable things you can do in short bursts — just 20 minutes — that will move the needle in your business, even on your busiest weeks.Whether you're juggling weddings, a day job, kids, or farm chores (

Think you need a huge budget to grow your floral business? Think again. In this minisode of The Floral CEO Podcast, Jen shares 5 proven, low-cost marketing strategies that have helped her book weddings and grow her brand — without spending a dime on Google or Facebook ads.Whether you're just starting out or trying to book more clients, these tips will help you get visible, connect with your ideal couples, and build a thriving floral business — all while keeping your costs low.Here's what you'll learn in this episode:Maximize Social Media – Create consistent, visually appealing, shareable content that gets noticed. Use location tags, vendor tags, and behind-the-scenes posts to expand your reach.Leverage Word of Mouth & Referrals – Build strong relationships with planners, venues, and vendors to drive client recommendations.Collaborate Locally – Partner with photographers, venues, and other wedding pros for styled shoots, events, or in-kind arrangements that put your work in front of new audiences.Boost SEO with Blogging – Share venue-specific and design-focused blog posts that attract couples searching online.Start Email Marketing for Free – Use a simple lead magnet and free tools like Mailchimp to nurture leads and stay top of mind.These strategies prove you can grow your wedding floral business with creativity, consistency, and connection—not just ad spend.

Mark Somerson of Columbus Business First has a look at local business news including a new Taco Pros opening up!

The Bochner family lived in the Des Moines, Iowa, suburbs for many years, in a house surrounded by a beautiful flower garden. As gardeners with other careers, Lori and Jim never dreamed of packing up everything, moving to rural Iowa, and growing thousands of flowers on a farm. Today, they consider Bochner Farms an “unplanned accident” […] The post Episode 728: Building a Successful Floral Tourism Destination, with Lori and Jim Bochner of Bochner Farms in Indianola, Iowa appeared first on Slow Flowers Podcast with Debra Prinzing.

Are you feeling the weight of wedding season creeping in? In this episode of The Floral CEO Podcast, Jen gets real about burnout as a wedding florist—how it happens, why it happens, and the 10 practical strategies you can implement to prevent it. After a marathon wedding weekend with a massive hanging installation and no teardown help, Jen hit a wall and realized just how crucial it is to manage your energy, boundaries, and systems before burnout takes over.You'll learn:How to identify your burnout threshold and why knowing it is key to a sustainable business.10 strategies to avoid wedding burnout, including batching tasks, outsourcing help, and automating repetitive processes.The importance of blocking recovery days and prioritizing your health to recharge between big events.How saying “no” with conviction to clients and jobs that don't align can save your sanity and energy.Why celebrating your wins and reflecting on your work can restore joy and purpose in your floral business.Whether you're a seasoned wedding florist or just stepping into larger events, these tips will help you stay energized, prevent burnout, and fall back in love with your floral business—even in the busiest seasons.

As floral business owners, we're constantly told to “invest in your business”… but what does that actually mean? And more importantly—how do you know if an investment will actually pay off?In this episode of the Floral CEO Podcast, I'm breaking down the investments that completely changed my floral business—and the ones I absolutely regret. After spending well over $100K on tools, education, and support, I've learned which investments create freedom, revenue, and growth… and which ones are just expensive mistakes.If you've ever felt stuck wondering if you should buy a course, pay for ads, hire help, or sign up for new software, this episode will give you clarity.What You'll Learn in This Episode:✅ The best business investments that skyrocketed my growth as a wedding florist⚠️ The common mistakes florists make that cost time and money

Join us as Claudette and Kim engage in another lit talk. In this episode, they talk with special guest, Gabby Benson, co-owner of Mountain Laurel Floral Designs. Learn more here: Mountain Laurel FloralSend us a text

Gugs Mhlungu chats to Resident CSI & Nature Conservationist, Tim Neary and John Manning, internationally acclaimed botanist at the South African National Biodiversity Institute (SANBI), writer and photographer, sharing fascinating insights about the protea flower, found in 330 species across the Cape Floristic Region. 702 Weekend Breakfast with Gugs Mhlungu is broadcast on 702, a Johannesburg based talk radio station, on Saturdays and Sundays Gugs Mhlungu gets you ready for the weekend each Saturday and Sunday morning on 702. She is your weekend wake-up companion, with all you need to know for your weekend. The topics Gugs covers range from lifestyle, family, health, and fitness to books, motoring, cooking, culture, and what is happening on the weekend in 702land. Thank you for listening to a podcast from 702 Weekend Breakfast with Gugs Mhlungu. Listen live on Primedia+ on Saturdays and Sundays from 06:00 and 10:00 (SA Time) to Weekend Breakfast with Gugs Mhlungu broadcast on 702 https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/u3Sf7Zy or find all the catch-up podcasts here https://buff.ly/BIXS7AL Subscribe to the 702 daily and weekly newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.

One of our listeners tried out the dating app PLENTY OF FISH… and you’re not gonna believe what happened on her very first meet up!See omnystudio.com/listener for privacy information.

One of our listeners tried out the dating app PLENTY OF FISH… and you’re not gonna believe what happened on her very first meet up!See omnystudio.com/listener for privacy information.

Long before I met the women of La Flor Farm, I met their gorgeous flowers. For the past three years, mom Michele and daughter Chantelle have supplied customers (like me) who shop at the Seattle Wholesale Growers Market with a breathtakingly beautiful selection of the highest quality flowers – from tulips in time for Valentine's […] The post Episode 727: A tour of La Flor Farm's dahlia fields, where four generations grow exquisite blooms for the Seattle Wholesale Growers Market and local florists appeared first on Slow Flowers Podcast with Debra Prinzing.

There's a growing conversation online about how “being a wedding florist sucks.” But here's the truth—I love being a wedding florist!

One of our listeners tried out the dating app PLENTY OF FISH… and you’re not gonna believe what happened on her very first meet up!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Selling high value designs isn't about being the best designer out there. Instead, it's about having the right strategy so join me today as I walk through the essential ingredients.

In season five's fourth episode, we are joined by Jan Miller, owner of Steve's Floral in Manhattan. Jan shares her journey from a farm in Frankfort, Kansas, to a 20-year career at McCall Pattern Company. She took over Steve's Floral after her brother Steve's passing, maintaining its standards and expanding the business. Steve's Floral, now in its 39th year, has thrived by being independent and offering personalized services. Jan emphasizes the importance of community involvement. She was honored with the Chamber's Women and Minority Owned Business Award, highlighting her commitment to entrepreneurship and local support.

In this minisode, Jen walks you through her step-by-step process for prepping a large-scale wedding—featuring a $15,000 event at The Machine Shop with a jaw-dropping 60-foot hanging floral installation. From calculating square footage to choosing the right mechanics, ordering product, and budgeting for fun flower finds, Jen shares the exact systems she uses to keep big wedding weeks stress-free.Whether you're designing your first large install or scaling your floral business, this episode is packed with real-world insight and time-saving tips. Learn how Jen prepares her team, plans her floral recipes, and sets herself up for a smooth, successful event—all while keeping her sanity intact.What You'll Learn:How to break down a complex install by square footageThe floral mechanics Jen uses (and why she skips paddle cages)How to stay within budget while still adding creative flairWhat's on her pre-wedding prep checklistHow to use systems to avoid wedding week chaosMentioned in This Episode:Holex for product orderingFloral CEO Mastermind: floralceo.com/mastermind

In this episode of "The Dirt on Flowers," Lyndsay and Shannon interview Kelly Shore, founder of The Floral Source. Kelly shares her 25-year journey from flower shop beginnings to building a wholesale business connecting florists with American-grown flowers. The conversation covers her passion for local sourcing, the challenges of pricing and scaling, and the importance of education and community in the floral industry. Kelly offers insights on navigating pandemic disruptions, fostering relationships between farmers and florists, and embracing the seasonal nature of flowers to create sustainable, thriving businesses.Learn more about Kelly Shore: Website, Instagram, FacebookLearn more about DirtCon and join the email list for all the updates.Visit devroomen.com and use code Dirt20 for 20% off!If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

Send us a textThe Fresh Bunch kicks off its rebrand with a fresh dose of inspiration from Juliana Bustillo, Founder and Creative Director of Ora the Floral Agency—"the first" floral-exclusive design agency built to help traditional brands and farms enter the new age.From humble beginnings to partnering with MasterCard and being featured on Domestika, Juliana has grown Ora into a multi-person powerhouse agency that services members of all sides of the industry. But Ora is more than beautiful blooms—it's a forward-thinking agency with a dedicated team of cool hunters forecasting trends and shaping what's next in floral design.We talk with Juliana about creativity, scaling a team, trendspotting in the floral world, and how systems and tools (like better expense management) help her focus on what really matters: creating unforgettable experiences through flowers.Learn more at: orafloralagency.com

What if flowers could be more than beautiful arrangements? What if they could be community art, television content, and catalysts for human connection in the most unexpected places? In this episode of Mornings with Mayesh, we sit down with Katie Lila, the visionary Flower Director behind Flowers For People and creator-host of the PBS series "FOLLOW THE BLOOMS." Broadcasting from Spokane, Katie shares her incredible journey from local floral designer to national television personality, and her bold mission to start what she calls a "flower revolution." Katie takes us behind the scenes of Season 1's most ambitious projects - from underwater mermaid gardens to professional treehouse reveals. But the real excitement comes when she discusses her open call for Season 2 submissions, actively seeking designers, growers, community planners, and artists who share her vision. In this energizing conversation, we explore Katie's dreams of floral flash mobs in subway stations, floral confetti at sporting events, and partnerships with sponsors who can see the massive potential for flowers as public art. Whether you're a seasoned floral professional or someone with a wild flower idea, Katie's infectious enthusiasm and call-to-action will inspire you to think bigger about blooms. Topics Covered: The making of PBS series "Follow the Blooms" Season 1 Behind-the-scenes stories from underwater gardens to treehouse reveals Season 2 submission process and collaboration opportunities Reaching new audiences beyond traditional floral markets The business of flowers as public art and community experiences How to get involved in the "flower revolution" Perfect for: Floral designers, event planners, PBS fans, community artists, entrepreneurs, and anyone curious about innovative approaches to floral design. Video replay & show notes:  https://www.mayesh.com/blog/mwm-katie-lila-of-follow-the-blooms 

Based in Kingston, Massachusetts, on Boston's South Shore, farmer-florist Julie Raymond grows cut flowers for her clients' wedding florals. After an initial career in social service, Julie's graduate work in horticulture and landscape design now informs her philosophy. She says: “That background in science and design is rooted in everything I do and has inspired […] The post Episode 726: Navigating weddings as a farmer-florist with Julie Raymond of Bittersweet Gardens appeared first on Slow Flowers Podcast with Debra Prinzing.

In today's BB Podcast episode (No. 139), we're visiting with world-renowned floral artist Kiana Underwood and her husband and business partner, Nate Underwood. Eight years after their first appearance on the Botanical Brouhaha podcast, we invited them back to reflect on the massive evolution of their business, Tulipina—from planting bulbs on their New York farm to becoming a global floral powerhouse with a 10,000-square-foot studio in Lake Como. They open up about building a business in Europe, navigating the luxury wedding industry with integrity, and finding balance between creativity, family, and ambition. It's a powerful conversation about values, resilience, and the courage to dream big while staying grounded. Join us as we chat with Kiana & Nate about: Life changes since their first podcast appearance, including an empty nest and evolving dreams Moving to upstate New York and establishing a second home and business in Italy Behind the scenes of building Tulipina's European presence post-COVID The challenges and opportunities of working in the "luxury" floral market (although Nate isn't fond of the word luxury!) How they structure their business to support creativity and profitability Why they don't do design renders—and how they protect creative freedom Honest reflections on industry dynamics and staying true to your values Kiana's design process from ordering flowers to wedding day improvisation Favorite projects, including the epic Paris Opera House wedding Thoughts on what luxury and success truly mean—and what's next for Tulipina Links mentioned in this episode: Rachel Birthistle | The Lake Como Wedding Planner Greenlights by Matthew McConaughey Color Me Floral: Stunning Monochromatic Arrangements for Every Season (by Kiana Underwood) Tulipina's Floral Fantasy: Magnificent Arrangements and Design Inspiration from World-Renowned Florist Kiana Underwood The Paris Opera House wedding This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower School You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill. This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.     

Freelancers are the secret ingredient to scaling your floral business without burning out—but managing them isn't always easy. In this episode, Jen pulls back the curtain on how she's built a thriving freelance team that supports her weddings, events, and installations. From creating a welcoming studio environment to setting clear expectations and having those tough conversations when needed, you'll walk away with actionable strategies to lead with confidence and kindness.If freelancers are part of your business—or you want them to be—this episode will help you hire, train, and retain the right people so you can step fully into your role as the CEO.

✨ Floral Rockstar Retreat Announcement: Your Dream Workshop Is Here! ✨Hello, flower friends! It's Jen, and I am SO excited to share a dream-come-true announcement with you. The next Floral Rockstar Retreat is officially happening—and this time, it's at my very own farm in Dennison, Minnesota!

Next year, Gretel and Steve Adams will celebrate the 20th farming season at Sunny Meadows Flower Farm in Columbus, Ohio. Far younger than the average U.S. farmer, these first-generation flower growers have built Sunny Meadows into an impressive floral enterprise encompassing more than 30 acres, employing a crew of few dozen folks, and producing tens […] The post Episode 725: Slow Flowers returns to Sunny Meadows Flower Farm to celebrate The Flower Farmers with Steve and Gretel Adams appeared first on Slow Flowers Podcast with Debra Prinzing.

Join Jen in this week's episode of the Floral CEO podcast as she dives deep into the concept of 'Profit First' by Mike Michalowicz. Jen shares her personal journey and insights into implementing this financial system in her floral business. Learn about the essential buckets for managing your revenue, including income, tax, owner's compensation, profit, and operating expenses. Jen also discusses the significance of keeping your business financially healthy and the importance of supporting yourself as an entrepreneur. Whether you're a seasoned florist or just starting out, this episode is packed with valuable advice for running a profitable floral business.00:00 Introduction to the Floral CEO Podcast00:14 Diving into Profit First00:57 Understanding the Profit First System01:59 Setting Up Your Buckets02:57 Simplifying the Tax Bucket04:44 Owner's Compensation Explained06:09 The Importance of the Profit Bucket09:00 Operating Expenses and OPEX Account11:38 Managing Multiple Accounts14:45 Expense Audits and Financial Adjustments22:39 The Role of Profit in Business Growth30:37 Final Thoughts and Encouragement

As a small business owner, no one tells you how lonely entrepreneurship can feel.When you leave a team environment, a corporate office, or even a busy retail shop, you lose something important: community. Suddenly, it's just you. You're making all the decisions, carrying the weight of the challenges, and often celebrating wins alone too.In this episode, Jen opens up about her own experience with loneliness in her floral business and how she built a supportive network that not only helped her business grow but also made the journey less isolating.If you've ever craved connection, accountability, or just someone to talk shop with—this episode is for you.

Michael Jacobson became CEO of French Florist in late 2018, rescuing the company from near closure and driving it to $10 million in revenue by 2024, making it the largest flower shop in Los Angeles. His leadership has propelled the business into a new era of innovation, with a focus on technology and a robust model for global expansion through licensing. Before French Florist, Michael honed his strategic skills at Slalom, a $1 billion consulting firm, and as a real estate broker. He also contributed to the Washington Hyperloop project, advising on innovative transportation solutions. These experiences shaped his ability to drive change and create growth across industries. Outside of work, Michael is an avid swimmer and promotes wellness within his team. He supports the Little Miracles Foundation, helping orphans, and is an active member of the Young Presidents' Organization (YPO), believing true success lies in both business achievements and societal impact.   During the show we discussed: Turning a struggling business into an 8-figure success The rise of “order aggregators” and why they're the future How lack of innovation can kill your business Global floral industry size and future growth potential Most profitable floral segments: retail, events, online delivery Why tech and retention are key growth drivers Floral industry vs. others in market size and growth Why floral franchises are cheap and easy to start 5 unique ways to boost your business's value The power of branding in a crowded floral market How florists use tech to boost efficiency and profits Is it easy to enter the floral industry? Big opportunity: franchising in the floral space   Resources: https://frenchfloristfranchise.com/

In early March, Stacey Chapman embarked on a new chapter for Westwind Flowers, opening a design studio and retail space in Gordonsville, Virginia. Adding this beautiful destination for her customers and the public means Westwind can provide more local flowers to their community on a greater scale with everydayflowers, expanded workshop space and events. As […] The post Episode 724: When a flower farmer opens a retail design studio, with Stacey Chapman of Westwind Flowers Farm & Studio appeared first on Slow Flowers Podcast with Debra Prinzing.

If you've been feeling stuck, unmotivated, or like your business has lost its spark—this episode of The Floral CEO Podcast is for YOU.✨ I'm breaking down 7 things that could be sucking your business energy dry, like:

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In this mini episode, we are reading listener submitted stories about Zachariah and a brush with an illness he didn't know about, a wine drunk camper who wrestled a child for flowers, and a steamy shower session that ended up on the bathroom floor.Want BONUS CONTENT? Join our PATREON!Sponsors:➜ Tear. Pour. Live more. Go to LiquidIV.com and use code CAMP at checkout to get 20% off your first order.➜ Talk it out, with BetterHelp. Our listeners get 10% off their first month at BetterHelp.com/CAMP ➜ Go to FactorMeals.com/camp50off and use code camp50off to get 50% off plus FREE shipping on your first box.Check out our website and submit your inquiries for advice, juicy gossip, confessions, and horror stories!Camp Songs: Spotify Playlist | YouTube Playlist | Sammich's Secret MixtapeSocial Media:Camp Counselors TikTokCamp Counselors InstagramCamp Counselors FacebookCamp Counselors TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

his week on The Floral CEO Podcast, Jen is sharing her go-to questions for seamless wedding day setups—especially when managing multiple events in one weekend (yes, she's done nine weddings and a funeral in a single weekend!).Jen dives into the crucial conversations you need to have with brides, planners, and venues to avoid last-minute surprises and ensure a stress-free day. From timelines to linen logistics and end-of-night flower plans, this minisode is packed with practical tips to help you execute weddings like a pro.

Fluent Fiction - Dutch: From Doubt to Dazzle: A Florist's Floral Journey Find the full episode transcript, vocabulary words, and more:fluentfiction.com/nl/episode/2025-07-07-22-34-01-nl Story Transcript:Nl: In het midden van de uitbundige kleurenzee van de Keukenhof tuinen, heerst een levendige sfeer.En: In the midst of the lavish sea of colors in the Keukenhof gardens, a lively atmosphere prevails.Nl: De zomerzon schijnt fel, terwijl bezoekers zich vergapen aan de ontelbare bloemen en ambachtelijke kraampjes.En: The summer sun shines brightly, while visitors gaze in awe at the countless flowers and artisan stalls.Nl: De lucht is doordrongen van de zoete geur van bloesems en het vrolijke geroezemoes van mensen die genieten van het festival.En: The air is filled with the sweet scent of blossoms and the cheerful murmuring of people enjoying the festival.Nl: Bastiaan, een jonge maar toegewijde bloemist, doorkruist langzaam het marktgedeelte.En: Bastiaan, a young but dedicated florist, slowly makes his way through the market area.Nl: Het doel is duidelijk: hij moet de perfecte bloemen vinden die zijn zomerbloemstuk kunnen maken.En: The objective is clear: he must find the perfect flowers to create his summer floral piece.Nl: De aankomende bloemenexpositie staat op het spel en hij verlangt ernaar om een meesterwerk te creëren dat de zomer in al haar glorie vastlegt.En: The forthcoming flower exhibition is at stake, and he longs to create a masterpiece that captures summer in all its glory.Nl: Maar ergens diep vanbinnen voelt Bastiaan zich onzeker; de keuze is enorm, en zijn budget beperkt.En: But somewhere deep down, Bastiaan feels uncertain; the choice is vast, and his budget limited.Nl: Terwijl hij langs de kraampjes slentert, raakt Bastiaan steeds meer in de war.En: As he strolls past the stalls, Bastiaan becomes increasingly confused.Nl: Elke kraam biedt prachtige bloemen; van heldere tulpen tot delicate anemonen.En: Each stall offers beautiful flowers; from bright tulips to delicate anemones.Nl: Hij ziet anderen, meer ervaren bloemisten, zakken vol met bloemen vullen zonder aarzeling.En: He sees others, more experienced florists, filling bags with flowers without hesitation.Nl: Hij raakt ontmoedigd, zijn dromen lijken te vervagen in de grote hoeveelheid keuzes.En: He becomes discouraged, and his dreams seem to fade amidst the vast array of choices.Nl: Dan valt zijn oog op een kraampje dat bijna over het hoofd wordt gezien door anderen.En: Then his eye catches a stall that's almost overlooked by others.Nl: Het is rustig en kleinschalig, maar de bloemen zijn ongebruikelijk en opvallend.En: It's quiet and small-scale, but the flowers are unusual and striking.Nl: Bastiaan voelt zich aangetrokken tot de kleurrijke gladiolen en ongewone blauwe riddersporen.En: Bastiaan feels drawn to the colorful gladioli and unusual blue delphiniums.Nl: Zijn hartslag versnelt.En: His heart beats faster.Nl: Hij aarzelt, maar dan herinnert hij zich: bloemenkunst draait om het volgen van je instinct.En: He hesitates, but then remembers: floral art is about following your instincts.Nl: Tijdens het kiezen van bloemen ontmoet Bastiaan Marieke, een vriendelijke medeflorist.En: While selecting flowers, Bastiaan meets Marieke, a friendly fellow florist.Nl: Ze glimlacht en kijkt naar zijn onconventionele selectie.En: She smiles and looks at his unconventional selection.Nl: "Mooi gekozen," zegt ze zacht.En: "Nicely chosen," she says softly.Nl: "De meeste mensen durven hier niet voor te gaan."En: "Most people don't dare to go for these."Nl: Haar woorden geven hem hoop en vertrouwen.En: Her words give him hope and confidence.Nl: Samen discussiëren ze over de mogelijkheden en ideeën, en Bastiaan voelt zich meer op zijn gemak.En: Together, they discuss the possibilities and ideas, and Bastiaan feels more at ease.Nl: Met een volle mand verlaat Bastiaan het kraampje met Marieke aan zijn zijde.En: With a full basket, Bastiaan leaves the stall with Marieke by his side.Nl: Hij voelt de spanning van zijn schouders glijden.En: He feels the tension fall from his shoulders.Nl: Vertwijfeldheid heeft plaatsgemaakt voor vastberadenheid.En: Doubt has been replaced by determination.Nl: Hij heeft niet gekozen voor de geijkte rozen of drukke zonnebloemen, maar voor bloemen die een verhaal kunnen vertellen.En: He hasn't chosen the conventional roses or busy sunflowers, but rather flowers that can tell a story.Nl: Bloemen die de essentie van zijn visie vangen.En: Flowers that capture the essence of his vision.Nl: Thuis, terwijl hij zijn bloemstuk af maakt, kijkt Bastiaan vol trots naar zijn creatie.En: At home, as he finishes his floral arrangement, Bastiaan looks at his creation with pride.Nl: Het is anders, maar prachtig.En: It's different, but beautiful.Nl: Sprankelende kleuren en unieke vormen.En: Sparkling colors and unique shapes.Nl: Hij voelt dat hij een stukje van zichzelf in het werk heeft gestoken.En: He feels he has put a part of himself into the work.Nl: Voor het eerst vertrouwt hij op zijn eigen creatieve vermogen.En: For the first time, he trusts in his own creative ability.Nl: De zon begint langzaam onder te gaan, en Bastiaan weet dat hij een belangrijke les heeft geleerd.En: The sun slowly begins to set, and Bastiaan knows he has learned an important lesson.Nl: Vertrouwen op zijn instinct en creativiteit is essentieel.En: Trusting in his instincts and creativity is essential.Nl: Met een glimlach sluit hij de deur van zijn winkel, tevreden en hoopvol voor wat de toekomst zal brengen.En: With a smile, he closes the door of his shop, satisfied and hopeful for what the future will bring. Vocabulary Words:midst: middenlavish: uitbundigeprevails: heerstcraftsmanship: ambachtelijkeblossoms: bloesemsmurmuring: geroezemoesdedicated: toegewijdeforthcoming: aankomendemasterpiece: meesterwerkuncertain: onzekervast: enormbudget: budgetstrolls: slentertconfused: in de wardelicate: delicatediscouraged: ontmoedigdarray: hoeveelheidoverlooked: over het hoofd gezienstriking: opvallendinstincts: instinctunconventional: onconventionelefellow: medeease: gemakdetermination: vastberadenheidconventional: geijkteessence: essentiepride: trotssparkling: sprankelendeshapes: vormentrusts: vertrouwt

Karen has a new live course coming up, on the 7th of July, and in this episode she wants to explore two things that link into that live course - Floral Fragrances and Structure. Working with florals, without experience, can be an overwhelming task that often leads to disappointing results as florals are dense materials that fight with each other if you don't know how to mix them. But, when you get florals right, they can lead to some of the most rewarding results in all of perfume making. In this episode, Karen gives a brief overview of the challenges you will face when working with florals, the methods you can use to overcome them and how, by signing up to her live course, you can become a master of working with florals. KEY TAKEAWAYS Floral materials by their very nature are dense and heavy. This can lead to less than pleasing results the first time you work with them, which can be off putting. However, the answer, as Karen explains, is making sure you have a structure in place. Despite popular belief, working with florals doesn't just mean working with natural products. Karen explains how to mix naturals and synthetics to give your floral fragrances a structure that works. A common mistake people make when working with florals is trying to ‘patch up' a fragrance that doesn't smell the way they were hoping. Karen talks about why this is a mistake and the importance of getting your heart accord correct to avoid this problem. Karen gives a brief overview of the structure she teaches, why it works and what to expect from your fragrances once you've learned it through her live course. BEST MOMENTS “Once you create a solid fragrance structure, you're going to be able to use that in every other fragrance type.” “The issue isn't the materials, it's the space between them.” “People often think that more florals equals better floral fragrance, but it doesn't work like that.” VALUABLE RESOURCES Perfume Making 101 Masterclass  Getting Started Guide Artisan Perfumery Mastermind  ABOUT THE HOST Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way. Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances. With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques. Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing. CONTACT DETAILS Website Instagram Facebook YouTube Email This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Erin Webb grew up immersed in plants and horticulture, following three generations of Michigan ornamental nursey owners before her. For as long as she can remember, Erin was immersed in the business of plants. After studying business and Spanish in college, and after an initial career in corporate America, in 2019, Erin returned to the […] The post Episode 723: Drawing from her family's horticulture roots, Michigan-based farmer-florist Erin Webb of Florista of West Olive shares a farm tour and design demonstration appeared first on Slow Flowers Podcast with Debra Prinzing.

In today's BB Podcast episode (No. 138), we're visiting with Janelle Gerestein—better known as Janie of Flowers by Janie—a Calgary-based floral designer whose career spans over two decades and multiple continents. From her early dreams of becoming a wedding florist to launching a successful business in Bolivia, then rebuilding from scratch in Canada, Janie's story is a testament to resilience, creativity, and community. We're excited to dig into her business strategies, her signature seasonal workshops (flowers + desserts = genius!), and how she weaves purpose into everything she does—including donating wedding florals to women in transitional housing. You'll walk away inspired by her thoughtfulness, practical insights, and generous heart. Join us as we chat with Janie about: Starting a floral business in Bolivia (and its unexpected success!) Rebuilding her business from scratch after moving to Calgary Scaling up with strategy: from 100+ weddings to a curated 30 The importance of knowing your numbers and setting minimums Hosting wildly successful flower + dessert workshops Hiring and working with family, freelancers, and a marketing intern Winning the Bloom Trust Co Flowering With Purpose grant The intersection of faith, generosity, and business values Educational experiences and favorite workshops from around the world Designing flowers for mountain weddings This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower School You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill. This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.     

In this powerful episode of The Floral CEO Podcast, Jen tackles a topic that too many florists avoid: money—specifically, paying yourself. Whether you're new to the floral industry or have decades of experience, chances are you've undervalued your time and talent at some point.Jen shares the honest truth about what she's seen in coaching florists across the country: underpayment is rampant. But it doesn't have to be your story. Learn how to shift your mindset, structure your business for profit, and finally start paying yourself what you deserve—consistently.What You'll Learn:

In Episode 63 of The Backyard Bouquet Podcast, Jennifer sits down with Diane Szukovathy of Jello Mold Farm to explore the critical role of floral standards in flower farming. Diane shares how she went from planting zinnia seeds as a child to co-founding the Seattle Wholesale Growers Market and co-authoring Floral Standards — a groundbreaking guide for harvesting and handling over 230 floral crops.We dig into: Growing pristine, sustainable flowers and achieving Salmon-Safe certification The inspiring creation of the Seattle Wholesale Growers Market, a farmer-owned co-op Why harvest timing and quality control are key to professional flower sales How Floral Standards is becoming the go-to guide for farmers, florists, and collectivesWhether you're growing in your backyard or managing a flower farm, this episode will help you cut better stems, build stronger systems, and elevate your craft.Show Notes: https://thefloweringfarmhouse.com/2025/07/01/ep-63-floral-standards-for-farmers/

Welcome to the very first episode of The Floral CEO Podcast! After 2.5 years as The Floral Hustle, Jen is ushering in a bold new era—one that centers on florists fully stepping into their power as CEOs. In this deeply personal and powerful reintroduction, Jen shares what inspired the shift, what to expect from this new direction, and why it's time for florists everywhere to claim profitability, confidence, and fulfillment in their business and life.Jen celebrates 30 years in the floral industry and reflects on how her journey, her farm, her family, and her role as a coach have shaped this moment. She invites you to step into a version of your business that is sustainable, joyful, and profitable—and she's here to help you make it happen.What You'll Learn:

Fluent Fiction - Hungarian: From Blunder to Blossom: Lillafüred's Floral Dawn Find the full episode transcript, vocabulary words, and more:fluentfiction.com/hu/episode/2025-06-28-22-34-02-hu Story Transcript:Hu: A nap már magasan járt a Lillafüred Virágfarm felett.En: The sun was already high above the Lillafüred Virágfarm.Hu: A meleg hulláma szinte elnyelte a mezők színes virágait.En: The wave of heat almost engulfed the colorful flowers in the fields.Hu: Ágnes, a farm gondnoka, nagyot nyelt, amikor lehűtött limonádéjából ivott, és elgondolkodott az e-mailjében.En: Ágnes, the farm's caretaker, took a big gulp as she drank from her chilled lemonade, pondering her email.Hu: „Mit tettem?” kérdezte magától kissé pánikolva.En: "What have I done?" she asked herself, somewhat panicked.Hu: Aznap reggel ugyanis egy nagy furgon érkezett a farmra teli nehéz ládákkal.En: That very morning, a large van had arrived at the farm, filled with heavy crates.Hu: Gergő, a lelkes, de még újonc teherautósofőr, leszállította az óriási mennyiségű tulipán hagymát, amit Ágnes valahogy rendelési hiba folytán szerzett be.En: Gergő, the enthusiastic but still rookie truck driver, had delivered the enormous quantity of tulip bulbs that Ágnes had somehow acquired due to an ordering mistake.Hu: Bálint, Ágnes legjobb barátja, aki inkább a zöldségekkel foglalkozott, vállvonogatva állt mellette.En: Bálint, Ágnes's best friend, who was more inclined towards handling vegetables, stood beside her with a shrug.Hu: "Most mit csinálunk ezzel a rengeteg hagymával?" kérdezte, korán sem látva a gyönyört, amit Ágnes a növényekben talált.En: "Now what do we do with all these bulbs?" he asked, not quite seeing the delight Ágnes found in the plants.Hu: Ágnes, aki sosem adta fel könnyen, erőt gyűjtött, és így szólt: „Kitalálunk valamit.”En: Ágnes, who never gave up easily, gathered her strength and said, "We'll figure something out."Hu: Közösen összeültek egy nyári hűvös helyen, a nagy diófa alatt a farm sarkában, hogy tervet kovácsoljanak.En: Together they sat down in a cool summer spot under the big walnut tree at the corner of the farm to forge a plan.Hu: Ágnes fejében már körvonalazódott egy ötlet.En: An idea was already taking shape in Ágnes's mind.Hu: „Ültessük el őket szerte a faluban! Tegyük Lillafüredet híressé az ország legnagyobb virágkiállításával!” javasolta lelkesen.En: "Let's plant them throughout the village! Let's make Lillafüred famous for the largest flower exhibition in the country!" she suggested enthusiastically.Hu: Bálint vállalkozott a fizikai munkára, bár hozzáfűzte: „Remélem, ez elnyeri valakinek a tetszését, különben a fejemet fogják venni.”En: Bálint volunteered for the physical work, though he added, "I hope this pleases someone, or else they'll have my head."Hu: Gergő, bár tapasztalatlan, szívesen segített.En: Gergő, although inexperienced, was eager to help.Hu: Elővették a térképet és együtt kitalálták, hova ültethetik el az áldásnak álcázott szerencsétlenséget.En: They took out the map and figured out together where they could plant this blessing disguised as a mishap.Hu: Az út mentén, a parkokban, sőt a templomkertben is ültettek.En: They planted along the roadside, in parks, and even in the church garden.Hu: A forró napok alatt közös munkával minden hagymát sikerült elültetniük.En: During the hot days, through their joint efforts, they managed to plant all the bulbs.Hu: A közösség érdeklődve szemlélte a tevékenységet.En: The community watched their activities with interest.Hu: A népszerűsítés elérte a célját; mindenki izgalommal várta, mi sül ki ebből.En: The publicity hit its mark; everyone was excited to see the outcome.Hu: A hőség csúcsán a farmon álló közösségi piknik ideje elérkezett.En: At the peak of the heat, the time for the community picnic on the farm arrived.Hu: Csak ekkor csúszott a tervbe egy baki: Gergő, próbálva elrejteni a maradék hagyma szállítmányt, véletlenül a teherautóval a tóba gurult.En: Only then did the plan hit a snag: Gergő, trying to hide the remaining load of bulbs, accidentally drove the truck into the lake.Hu: Az esemény váratlan nevetésbe fordult, még Ágnes is csak legyintett, hiszen ami számít, az a közösen elvégzett munka gyümölcse.En: The unexpected event turned into laughter, and even Ágnes just waved it off, knowing that what mattered was the fruit of the work they did together.Hu: Csodával határos módon néhány nappal később a hagymák kivirágoztak, a tulipánok gyors növekedését a tavaszi eső és a tápláló föld elősegítette.En: Miraculously, a few days later, the bulbs bloomed, the rapid growth of tulips aided by the spring rain and nourishing soil.Hu: A farm és a környék hirtelen virágba borult, látványosan tündökölve a napsütötte domboldalon.En: The farm and its surroundings suddenly blossomed, spectacularly shining on the sunlit hillside.Hu: Mindenki elámult a látványtól, és Ágnes rájött, hogy néha a véletlen húzások is ejteni tudnak csodás eredményeket.En: Everyone marveled at the sight, and Ágnes realized that sometimes accidental choices can yield wonderful results.Hu: Bálint bólintott, és mosolyogva mondta: „Talán van valami bája ezeknek a virágoknak.”En: Bálint nodded and said with a smile, "Perhaps there is some charm in these flowers."Hu: Lillafüred Virágfarm híres lett mindenütt, a látogatók száma megsokszorozódott, és Ágnes büszkén tekintett végig a virágos mezőn, ahol még a jövő is oly csodaszépnek tűnt.En: Lillafüred Virágfarm became famous everywhere, the number of visitors multiplied, and Ágnes looked proudly across the flowering field, where even the future seemed so beautiful. Vocabulary Words:engulfed: elnyeltegulp: nyeltchilled: lehűtöttpondering: elgondolkodottrookie: újoncenormous: óriásiacquired: szerzettmistake: hibainclined: inkábbstrength: erőtforge: kovácsolnivolunteered: vállalkozottexperienced: tapasztalatlandisguised: álcázottmishap: szerencsétlenségsnag: bakimiraculously: csodával határos módonrapid: gyorsnourishing: táplálóblossomed: virágba borultyield: húzásokwonderful: csodásmultiplied: megsokszorozódottheat: melegveggies: zöldségekkelfame: híresséblessing: áldásoutcome: eredményeketsunlit: napsütöttedelight: gyönyört

Ondrea Kidd has been recognized by MSN as one of the “Top 10 Florists to Watch in 2025”, bolstering the farm's status as a leader in eco-friendly, heirloom floral design. The report highlighted innovators shaping the future of luxury floral design and it came as a complete surprise to this farmer-florist based in Idaho Falls, […] The post Episode 722: Ondrea Kidd of Idaho Falls-based Sowing Joy Farm named Top 10 Florists to Watch in 2025 by MSN appeared first on Slow Flowers Podcast with Debra Prinzing.

In this heartfelt and empowering episode, Jen reflects on the magic of watching her biggest dreams—like farm life, floral workshops, and snuggling baby goats—come to life. She walks you through the journey from visualization to execution, breaking down how big goals become achievable when you truly believe that everything is figureoutable.Jen gets real about self-doubt, building a business that supports the life you want, and the SMART goal framework she uses to go from dream to done. Whether you want to leave your corporate job, book higher-budget weddings, or just finally draft that one email—you'll leave this episode feeling fired up and fully capable.What You'll Learn:

In this inspiring minisode, Jen shares how leaning into creative thinking and owning your role as a designer—not just a florist—can be the spark that propels your business to new heights. Whether you're dreaming up bold installations with tennis balls and pickleball rackets or just trying to break free from the Pinterest copycat rut, this episode is your reminder that creativity = currency.Jen walks you through real-life examples, her own creative planning process, and how one florist in the Floral CEO Mastermind reignited her momentum (and revenue) with fresh ideas and excitement.What You'll Learn:

A few weeks ago, I journeyed to Bellingham, a beautiful college town located close to the Washington-British Columbia border, where Annika McIntosh of Hazel Designs grows botanicals, designs gardens, and arranges flowers for everyday customers, weddings, and events. During what was a lovely morning in the garden and studio, I spent time with Annika to […] The post Episode 721: Designer-Grower Annika McIntosh of Hazel Designs and a bonus tour of Bellingham’s Field to Floral Market appeared first on Slow Flowers Podcast with Debra Prinzing.

In this episode of The Flower Podcast, Elizabeth Hodges, owner of Philo Floral in Greenville SC., opens up about the powerful mindset shift that helped her build a business rooted in authenticity. We explore how understanding generational values—from Gen Z's focus on connection and transparency to older generations' appreciation for experience—can change the way you approach wedding consultations and client relationships. Elizabeth also shares her thoughts on taking ownership of your growth, letting go of the need to be liked by everyone, and the importance of putting on blinders when it's time to focus. We dive into how contracts provide security during uncertain times, the role planners play in her business, and why supporting local flower growers matters now more than ever.  A big thanks to our sponsors, The Gardener's Workshop—helping flower farmers grow smarter with tools, seeds, and courses rooted in real experience—and the Association of Specialty Cut Flower Growers, a community that supports and connects flower growers at every stage. This conversation is packed with honest insights and practical wisdom for anyone growing a flower-based business. Whether you're just starting out or reevaluating where you're headed, this episode will inspire you to lead with intention—and grow with confidence. Learn more about today's episode and all of our past guests by visiting TheFlowerPodcast.com. Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more! If you have a minute, it would be great if you could leave a review wherever you listen to our podcast. You can also watch our conversations on YouTube, in addition to tip-filled videos and educational Lives. Be sure to subscribe to our channel so you don't miss a minute.

Growing specialty cut flowers for retail floral shops is a very specific niche and today's guest, Jamie Rogers of Killing Frost Farm in Helena, Montana, has a lot to share on this topic! Jamie co-founded the business with Carly Jenkins in 2014, the “killing frost” name a tongue-in-cheek reference to extreme drops to freezing temperatures […] The post Episode 720: Killing Frost Farm's Jamie Rogers on solo flower farming in western Montana appeared first on Slow Flowers Podcast with Debra Prinzing.