Podcasts about floral

Michael Jacobson became CEO of French Florist in late 2018, rescuing the company from near closure and driving it to $10 million in revenue by 2024, making it the largest flower shop in Los Angeles. His leadership has propelled the business into a new era of innovation, with a focus on technology and a robust model for global expansion through licensing. Before French Florist, Michael honed his strategic skills at Slalom, a $1 billion consulting firm, and as a real estate broker. He also contributed to the Washington Hyperloop project, advising on innovative transportation solutions. These experiences shaped his ability to drive change and create growth across industries. Outside of work, Michael is an avid swimmer and promotes wellness within his team. He supports the Little Miracles Foundation, helping orphans, and is an active member of the Young Presidents' Organization (YPO), believing true success lies in both business achievements and societal impact.   During the show we discussed: Turning a struggling business into an 8-figure success The rise of “order aggregators” and why they're the future How lack of innovation can kill your business Global floral industry size and future growth potential Most profitable floral segments: retail, events, online delivery Why tech and retention are key growth drivers Floral industry vs. others in market size and growth Why floral franchises are cheap and easy to start 5 unique ways to boost your business's value The power of branding in a crowded floral market How florists use tech to boost efficiency and profits Is it easy to enter the floral industry? Big opportunity: franchising in the floral space   Resources: https://frenchfloristfranchise.com/

In early March, Stacey Chapman embarked on a new chapter for Westwind Flowers, opening a design studio and retail space in Gordonsville, Virginia. Adding this beautiful destination for her customers and the public means Westwind can provide more local flowers to their community on a greater scale with everydayflowers, expanded workshop space and events. As […] The post Episode 724: When a flower farmer opens a retail design studio, with Stacey Chapman of Westwind Flowers Farm & Studio appeared first on Slow Flowers Podcast with Debra Prinzing.

If you've been feeling stuck, unmotivated, or like your business has lost its spark—this episode of The Floral CEO Podcast is for YOU.✨ I'm breaking down 7 things that could be sucking your business energy dry, like:

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In this mini episode, we are reading listener submitted stories about Zachariah and a brush with an illness he didn't know about, a wine drunk camper who wrestled a child for flowers, and a steamy shower session that ended up on the bathroom floor.Want BONUS CONTENT? Join our PATREON!Sponsors:➜ Tear. Pour. Live more. Go to LiquidIV.com and use code CAMP at checkout to get 20% off your first order.➜ Talk it out, with BetterHelp. Our listeners get 10% off their first month at BetterHelp.com/CAMP ➜ Go to FactorMeals.com/camp50off and use code camp50off to get 50% off plus FREE shipping on your first box.Check out our website and submit your inquiries for advice, juicy gossip, confessions, and horror stories!Camp Songs: Spotify Playlist | YouTube Playlist | Sammich's Secret MixtapeSocial Media:Camp Counselors TikTokCamp Counselors InstagramCamp Counselors FacebookCamp Counselors TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

his week on The Floral CEO Podcast, Jen is sharing her go-to questions for seamless wedding day setups—especially when managing multiple events in one weekend (yes, she's done nine weddings and a funeral in a single weekend!).Jen dives into the crucial conversations you need to have with brides, planners, and venues to avoid last-minute surprises and ensure a stress-free day. From timelines to linen logistics and end-of-night flower plans, this minisode is packed with practical tips to help you execute weddings like a pro.

Fluent Fiction - Dutch: From Doubt to Dazzle: A Florist's Floral Journey Find the full episode transcript, vocabulary words, and more:fluentfiction.com/nl/episode/2025-07-07-22-34-01-nl Story Transcript:Nl: In het midden van de uitbundige kleurenzee van de Keukenhof tuinen, heerst een levendige sfeer.En: In the midst of the lavish sea of colors in the Keukenhof gardens, a lively atmosphere prevails.Nl: De zomerzon schijnt fel, terwijl bezoekers zich vergapen aan de ontelbare bloemen en ambachtelijke kraampjes.En: The summer sun shines brightly, while visitors gaze in awe at the countless flowers and artisan stalls.Nl: De lucht is doordrongen van de zoete geur van bloesems en het vrolijke geroezemoes van mensen die genieten van het festival.En: The air is filled with the sweet scent of blossoms and the cheerful murmuring of people enjoying the festival.Nl: Bastiaan, een jonge maar toegewijde bloemist, doorkruist langzaam het marktgedeelte.En: Bastiaan, a young but dedicated florist, slowly makes his way through the market area.Nl: Het doel is duidelijk: hij moet de perfecte bloemen vinden die zijn zomerbloemstuk kunnen maken.En: The objective is clear: he must find the perfect flowers to create his summer floral piece.Nl: De aankomende bloemenexpositie staat op het spel en hij verlangt ernaar om een meesterwerk te creëren dat de zomer in al haar glorie vastlegt.En: The forthcoming flower exhibition is at stake, and he longs to create a masterpiece that captures summer in all its glory.Nl: Maar ergens diep vanbinnen voelt Bastiaan zich onzeker; de keuze is enorm, en zijn budget beperkt.En: But somewhere deep down, Bastiaan feels uncertain; the choice is vast, and his budget limited.Nl: Terwijl hij langs de kraampjes slentert, raakt Bastiaan steeds meer in de war.En: As he strolls past the stalls, Bastiaan becomes increasingly confused.Nl: Elke kraam biedt prachtige bloemen; van heldere tulpen tot delicate anemonen.En: Each stall offers beautiful flowers; from bright tulips to delicate anemones.Nl: Hij ziet anderen, meer ervaren bloemisten, zakken vol met bloemen vullen zonder aarzeling.En: He sees others, more experienced florists, filling bags with flowers without hesitation.Nl: Hij raakt ontmoedigd, zijn dromen lijken te vervagen in de grote hoeveelheid keuzes.En: He becomes discouraged, and his dreams seem to fade amidst the vast array of choices.Nl: Dan valt zijn oog op een kraampje dat bijna over het hoofd wordt gezien door anderen.En: Then his eye catches a stall that's almost overlooked by others.Nl: Het is rustig en kleinschalig, maar de bloemen zijn ongebruikelijk en opvallend.En: It's quiet and small-scale, but the flowers are unusual and striking.Nl: Bastiaan voelt zich aangetrokken tot de kleurrijke gladiolen en ongewone blauwe riddersporen.En: Bastiaan feels drawn to the colorful gladioli and unusual blue delphiniums.Nl: Zijn hartslag versnelt.En: His heart beats faster.Nl: Hij aarzelt, maar dan herinnert hij zich: bloemenkunst draait om het volgen van je instinct.En: He hesitates, but then remembers: floral art is about following your instincts.Nl: Tijdens het kiezen van bloemen ontmoet Bastiaan Marieke, een vriendelijke medeflorist.En: While selecting flowers, Bastiaan meets Marieke, a friendly fellow florist.Nl: Ze glimlacht en kijkt naar zijn onconventionele selectie.En: She smiles and looks at his unconventional selection.Nl: "Mooi gekozen," zegt ze zacht.En: "Nicely chosen," she says softly.Nl: "De meeste mensen durven hier niet voor te gaan."En: "Most people don't dare to go for these."Nl: Haar woorden geven hem hoop en vertrouwen.En: Her words give him hope and confidence.Nl: Samen discussiëren ze over de mogelijkheden en ideeën, en Bastiaan voelt zich meer op zijn gemak.En: Together, they discuss the possibilities and ideas, and Bastiaan feels more at ease.Nl: Met een volle mand verlaat Bastiaan het kraampje met Marieke aan zijn zijde.En: With a full basket, Bastiaan leaves the stall with Marieke by his side.Nl: Hij voelt de spanning van zijn schouders glijden.En: He feels the tension fall from his shoulders.Nl: Vertwijfeldheid heeft plaatsgemaakt voor vastberadenheid.En: Doubt has been replaced by determination.Nl: Hij heeft niet gekozen voor de geijkte rozen of drukke zonnebloemen, maar voor bloemen die een verhaal kunnen vertellen.En: He hasn't chosen the conventional roses or busy sunflowers, but rather flowers that can tell a story.Nl: Bloemen die de essentie van zijn visie vangen.En: Flowers that capture the essence of his vision.Nl: Thuis, terwijl hij zijn bloemstuk af maakt, kijkt Bastiaan vol trots naar zijn creatie.En: At home, as he finishes his floral arrangement, Bastiaan looks at his creation with pride.Nl: Het is anders, maar prachtig.En: It's different, but beautiful.Nl: Sprankelende kleuren en unieke vormen.En: Sparkling colors and unique shapes.Nl: Hij voelt dat hij een stukje van zichzelf in het werk heeft gestoken.En: He feels he has put a part of himself into the work.Nl: Voor het eerst vertrouwt hij op zijn eigen creatieve vermogen.En: For the first time, he trusts in his own creative ability.Nl: De zon begint langzaam onder te gaan, en Bastiaan weet dat hij een belangrijke les heeft geleerd.En: The sun slowly begins to set, and Bastiaan knows he has learned an important lesson.Nl: Vertrouwen op zijn instinct en creativiteit is essentieel.En: Trusting in his instincts and creativity is essential.Nl: Met een glimlach sluit hij de deur van zijn winkel, tevreden en hoopvol voor wat de toekomst zal brengen.En: With a smile, he closes the door of his shop, satisfied and hopeful for what the future will bring. Vocabulary Words:midst: middenlavish: uitbundigeprevails: heerstcraftsmanship: ambachtelijkeblossoms: bloesemsmurmuring: geroezemoesdedicated: toegewijdeforthcoming: aankomendemasterpiece: meesterwerkuncertain: onzekervast: enormbudget: budgetstrolls: slentertconfused: in de wardelicate: delicatediscouraged: ontmoedigdarray: hoeveelheidoverlooked: over het hoofd gezienstriking: opvallendinstincts: instinctunconventional: onconventionelefellow: medeease: gemakdetermination: vastberadenheidconventional: geijkteessence: essentiepride: trotssparkling: sprankelendeshapes: vormentrusts: vertrouwt

Karen has a new live course coming up, on the 7th of July, and in this episode she wants to explore two things that link into that live course - Floral Fragrances and Structure. Working with florals, without experience, can be an overwhelming task that often leads to disappointing results as florals are dense materials that fight with each other if you don't know how to mix them. But, when you get florals right, they can lead to some of the most rewarding results in all of perfume making. In this episode, Karen gives a brief overview of the challenges you will face when working with florals, the methods you can use to overcome them and how, by signing up to her live course, you can become a master of working with florals. KEY TAKEAWAYS Floral materials by their very nature are dense and heavy. This can lead to less than pleasing results the first time you work with them, which can be off putting. However, the answer, as Karen explains, is making sure you have a structure in place. Despite popular belief, working with florals doesn't just mean working with natural products. Karen explains how to mix naturals and synthetics to give your floral fragrances a structure that works. A common mistake people make when working with florals is trying to ‘patch up' a fragrance that doesn't smell the way they were hoping. Karen talks about why this is a mistake and the importance of getting your heart accord correct to avoid this problem. Karen gives a brief overview of the structure she teaches, why it works and what to expect from your fragrances once you've learned it through her live course. BEST MOMENTS “Once you create a solid fragrance structure, you're going to be able to use that in every other fragrance type.” “The issue isn't the materials, it's the space between them.” “People often think that more florals equals better floral fragrance, but it doesn't work like that.” VALUABLE RESOURCES Perfume Making 101 Masterclass  Getting Started Guide Artisan Perfumery Mastermind  ABOUT THE HOST Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way. Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances. With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques. Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing. CONTACT DETAILS Website Instagram Facebook YouTube Email This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Erin Webb grew up immersed in plants and horticulture, following three generations of Michigan ornamental nursey owners before her. For as long as she can remember, Erin was immersed in the business of plants. After studying business and Spanish in college, and after an initial career in corporate America, in 2019, Erin returned to the […] The post Episode 723: Drawing from her family's horticulture roots, Michigan-based farmer-florist Erin Webb of Florista of West Olive shares a farm tour and design demonstration appeared first on Slow Flowers Podcast with Debra Prinzing.

In today's BB Podcast episode (No. 138), we're visiting with Janelle Gerestein—better known as Janie of Flowers by Janie—a Calgary-based floral designer whose career spans over two decades and multiple continents. From her early dreams of becoming a wedding florist to launching a successful business in Bolivia, then rebuilding from scratch in Canada, Janie's story is a testament to resilience, creativity, and community. We're excited to dig into her business strategies, her signature seasonal workshops (flowers + desserts = genius!), and how she weaves purpose into everything she does—including donating wedding florals to women in transitional housing. You'll walk away inspired by her thoughtfulness, practical insights, and generous heart. Join us as we chat with Janie about: Starting a floral business in Bolivia (and its unexpected success!) Rebuilding her business from scratch after moving to Calgary Scaling up with strategy: from 100+ weddings to a curated 30 The importance of knowing your numbers and setting minimums Hosting wildly successful flower + dessert workshops Hiring and working with family, freelancers, and a marketing intern Winning the Bloom Trust Co Flowering With Purpose grant The intersection of faith, generosity, and business values Educational experiences and favorite workshops from around the world Designing flowers for mountain weddings This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower School You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill. This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.     

In this powerful episode of The Floral CEO Podcast, Jen tackles a topic that too many florists avoid: money—specifically, paying yourself. Whether you're new to the floral industry or have decades of experience, chances are you've undervalued your time and talent at some point.Jen shares the honest truth about what she's seen in coaching florists across the country: underpayment is rampant. But it doesn't have to be your story. Learn how to shift your mindset, structure your business for profit, and finally start paying yourself what you deserve—consistently.What You'll Learn:

In Episode 63 of The Backyard Bouquet Podcast, Jennifer sits down with Diane Szukovathy of Jello Mold Farm to explore the critical role of floral standards in flower farming. Diane shares how she went from planting zinnia seeds as a child to co-founding the Seattle Wholesale Growers Market and co-authoring Floral Standards — a groundbreaking guide for harvesting and handling over 230 floral crops.We dig into: Growing pristine, sustainable flowers and achieving Salmon-Safe certification The inspiring creation of the Seattle Wholesale Growers Market, a farmer-owned co-op Why harvest timing and quality control are key to professional flower sales How Floral Standards is becoming the go-to guide for farmers, florists, and collectivesWhether you're growing in your backyard or managing a flower farm, this episode will help you cut better stems, build stronger systems, and elevate your craft.Show Notes: https://thefloweringfarmhouse.com/2025/07/01/ep-63-floral-standards-for-farmers/

Welcome to the very first episode of The Floral CEO Podcast! After 2.5 years as The Floral Hustle, Jen is ushering in a bold new era—one that centers on florists fully stepping into their power as CEOs. In this deeply personal and powerful reintroduction, Jen shares what inspired the shift, what to expect from this new direction, and why it's time for florists everywhere to claim profitability, confidence, and fulfillment in their business and life.Jen celebrates 30 years in the floral industry and reflects on how her journey, her farm, her family, and her role as a coach have shaped this moment. She invites you to step into a version of your business that is sustainable, joyful, and profitable—and she's here to help you make it happen.What You'll Learn:

Fluent Fiction - Hungarian: From Blunder to Blossom: Lillafüred's Floral Dawn Find the full episode transcript, vocabulary words, and more:fluentfiction.com/hu/episode/2025-06-28-22-34-02-hu Story Transcript:Hu: A nap már magasan járt a Lillafüred Virágfarm felett.En: The sun was already high above the Lillafüred Virágfarm.Hu: A meleg hulláma szinte elnyelte a mezők színes virágait.En: The wave of heat almost engulfed the colorful flowers in the fields.Hu: Ágnes, a farm gondnoka, nagyot nyelt, amikor lehűtött limonádéjából ivott, és elgondolkodott az e-mailjében.En: Ágnes, the farm's caretaker, took a big gulp as she drank from her chilled lemonade, pondering her email.Hu: „Mit tettem?” kérdezte magától kissé pánikolva.En: "What have I done?" she asked herself, somewhat panicked.Hu: Aznap reggel ugyanis egy nagy furgon érkezett a farmra teli nehéz ládákkal.En: That very morning, a large van had arrived at the farm, filled with heavy crates.Hu: Gergő, a lelkes, de még újonc teherautósofőr, leszállította az óriási mennyiségű tulipán hagymát, amit Ágnes valahogy rendelési hiba folytán szerzett be.En: Gergő, the enthusiastic but still rookie truck driver, had delivered the enormous quantity of tulip bulbs that Ágnes had somehow acquired due to an ordering mistake.Hu: Bálint, Ágnes legjobb barátja, aki inkább a zöldségekkel foglalkozott, vállvonogatva állt mellette.En: Bálint, Ágnes's best friend, who was more inclined towards handling vegetables, stood beside her with a shrug.Hu: "Most mit csinálunk ezzel a rengeteg hagymával?" kérdezte, korán sem látva a gyönyört, amit Ágnes a növényekben talált.En: "Now what do we do with all these bulbs?" he asked, not quite seeing the delight Ágnes found in the plants.Hu: Ágnes, aki sosem adta fel könnyen, erőt gyűjtött, és így szólt: „Kitalálunk valamit.”En: Ágnes, who never gave up easily, gathered her strength and said, "We'll figure something out."Hu: Közösen összeültek egy nyári hűvös helyen, a nagy diófa alatt a farm sarkában, hogy tervet kovácsoljanak.En: Together they sat down in a cool summer spot under the big walnut tree at the corner of the farm to forge a plan.Hu: Ágnes fejében már körvonalazódott egy ötlet.En: An idea was already taking shape in Ágnes's mind.Hu: „Ültessük el őket szerte a faluban! Tegyük Lillafüredet híressé az ország legnagyobb virágkiállításával!” javasolta lelkesen.En: "Let's plant them throughout the village! Let's make Lillafüred famous for the largest flower exhibition in the country!" she suggested enthusiastically.Hu: Bálint vállalkozott a fizikai munkára, bár hozzáfűzte: „Remélem, ez elnyeri valakinek a tetszését, különben a fejemet fogják venni.”En: Bálint volunteered for the physical work, though he added, "I hope this pleases someone, or else they'll have my head."Hu: Gergő, bár tapasztalatlan, szívesen segített.En: Gergő, although inexperienced, was eager to help.Hu: Elővették a térképet és együtt kitalálták, hova ültethetik el az áldásnak álcázott szerencsétlenséget.En: They took out the map and figured out together where they could plant this blessing disguised as a mishap.Hu: Az út mentén, a parkokban, sőt a templomkertben is ültettek.En: They planted along the roadside, in parks, and even in the church garden.Hu: A forró napok alatt közös munkával minden hagymát sikerült elültetniük.En: During the hot days, through their joint efforts, they managed to plant all the bulbs.Hu: A közösség érdeklődve szemlélte a tevékenységet.En: The community watched their activities with interest.Hu: A népszerűsítés elérte a célját; mindenki izgalommal várta, mi sül ki ebből.En: The publicity hit its mark; everyone was excited to see the outcome.Hu: A hőség csúcsán a farmon álló közösségi piknik ideje elérkezett.En: At the peak of the heat, the time for the community picnic on the farm arrived.Hu: Csak ekkor csúszott a tervbe egy baki: Gergő, próbálva elrejteni a maradék hagyma szállítmányt, véletlenül a teherautóval a tóba gurult.En: Only then did the plan hit a snag: Gergő, trying to hide the remaining load of bulbs, accidentally drove the truck into the lake.Hu: Az esemény váratlan nevetésbe fordult, még Ágnes is csak legyintett, hiszen ami számít, az a közösen elvégzett munka gyümölcse.En: The unexpected event turned into laughter, and even Ágnes just waved it off, knowing that what mattered was the fruit of the work they did together.Hu: Csodával határos módon néhány nappal később a hagymák kivirágoztak, a tulipánok gyors növekedését a tavaszi eső és a tápláló föld elősegítette.En: Miraculously, a few days later, the bulbs bloomed, the rapid growth of tulips aided by the spring rain and nourishing soil.Hu: A farm és a környék hirtelen virágba borult, látványosan tündökölve a napsütötte domboldalon.En: The farm and its surroundings suddenly blossomed, spectacularly shining on the sunlit hillside.Hu: Mindenki elámult a látványtól, és Ágnes rájött, hogy néha a véletlen húzások is ejteni tudnak csodás eredményeket.En: Everyone marveled at the sight, and Ágnes realized that sometimes accidental choices can yield wonderful results.Hu: Bálint bólintott, és mosolyogva mondta: „Talán van valami bája ezeknek a virágoknak.”En: Bálint nodded and said with a smile, "Perhaps there is some charm in these flowers."Hu: Lillafüred Virágfarm híres lett mindenütt, a látogatók száma megsokszorozódott, és Ágnes büszkén tekintett végig a virágos mezőn, ahol még a jövő is oly csodaszépnek tűnt.En: Lillafüred Virágfarm became famous everywhere, the number of visitors multiplied, and Ágnes looked proudly across the flowering field, where even the future seemed so beautiful. Vocabulary Words:engulfed: elnyeltegulp: nyeltchilled: lehűtöttpondering: elgondolkodottrookie: újoncenormous: óriásiacquired: szerzettmistake: hibainclined: inkábbstrength: erőtforge: kovácsolnivolunteered: vállalkozottexperienced: tapasztalatlandisguised: álcázottmishap: szerencsétlenségsnag: bakimiraculously: csodával határos módonrapid: gyorsnourishing: táplálóblossomed: virágba borultyield: húzásokwonderful: csodásmultiplied: megsokszorozódottheat: melegveggies: zöldségekkelfame: híresséblessing: áldásoutcome: eredményeketsunlit: napsütöttedelight: gyönyört

Ondrea Kidd has been recognized by MSN as one of the “Top 10 Florists to Watch in 2025”, bolstering the farm's status as a leader in eco-friendly, heirloom floral design. The report highlighted innovators shaping the future of luxury floral design and it came as a complete surprise to this farmer-florist based in Idaho Falls, […] The post Episode 722: Ondrea Kidd of Idaho Falls-based Sowing Joy Farm named Top 10 Florists to Watch in 2025 by MSN appeared first on Slow Flowers Podcast with Debra Prinzing.

In this heartfelt and empowering episode, Jen reflects on the magic of watching her biggest dreams—like farm life, floral workshops, and snuggling baby goats—come to life. She walks you through the journey from visualization to execution, breaking down how big goals become achievable when you truly believe that everything is figureoutable.Jen gets real about self-doubt, building a business that supports the life you want, and the SMART goal framework she uses to go from dream to done. Whether you want to leave your corporate job, book higher-budget weddings, or just finally draft that one email—you'll leave this episode feeling fired up and fully capable.What You'll Learn:

In this inspiring minisode, Jen shares how leaning into creative thinking and owning your role as a designer—not just a florist—can be the spark that propels your business to new heights. Whether you're dreaming up bold installations with tennis balls and pickleball rackets or just trying to break free from the Pinterest copycat rut, this episode is your reminder that creativity = currency.Jen walks you through real-life examples, her own creative planning process, and how one florist in the Floral CEO Mastermind reignited her momentum (and revenue) with fresh ideas and excitement.What You'll Learn:

Rompemos nuestra secuencia de programas alternados y repetimos vivero con un buen puñado de novedades. Ahí os va el menú: - El Vivero: (0:03:01) Joyride (0:22:11) Overparked (0:30:26) Stephens (0:42:56) Peloponnes (0:52:43) Stupor Mundi (1:07:40) Floral (1:12:46) Tiempo de Tumulto (1:19:36) Kuhfstein - El Cerezo: (1:30:50) Shingeki no Kyojin

A few weeks ago, I journeyed to Bellingham, a beautiful college town located close to the Washington-British Columbia border, where Annika McIntosh of Hazel Designs grows botanicals, designs gardens, and arranges flowers for everyday customers, weddings, and events. During what was a lovely morning in the garden and studio, I spent time with Annika to […] The post Episode 721: Designer-Grower Annika McIntosh of Hazel Designs and a bonus tour of Bellingham’s Field to Floral Market appeared first on Slow Flowers Podcast with Debra Prinzing.

In this heartfelt and relatable debut episode, Jen opens up about what it feels like to hit “max capacity” as a florist and small business owner. Through her personal experiences—ranging from moving house, caring for her children and pets, to juggling weddings and leadership roles—she discusses how overwhelming life can become when you're wearing all the hats.Jen offers powerful mindset shifts, communication strategies, and tactical tools to help florists and creative entrepreneurs reset, manage expectations, and get back to their best selves. This episode is a permission slip to feel what you're feeling and take action that protects your peace and sanity.

Amelia went to a very sunny opening ceremony for a new landmark in Edinburgh to celebrate 200 years of braille. Here she is speaking to the Director of RNIB Scotland, James Adams, about the launch. Image shows the floral clock design- an elaborate clock face made up of thousands of flowers and plants. The clock reads Royal National Institute of Blind People around the circumference and has 12 segments each in alternating pinks and greens. To the right of the clock, is an RNIB badge of flowers and this is all surrounded by pink flowers. Along the top of the design is a long flowerbed reading, Celebrating 200 years of braille in green lettering.

Amelia went to a very sunny opening ceremony for a new landmark in Edinburgh to celebrate 200 years of braille. Here she is speaking to Jo MacQueen, RNIB PR and Communications Manager, who gave an audio description of the clock. Image shows the floral clock design- an elaborate clock face made up of thousands of flowers and plants. The clock reads Royal National Institute of Blind People around the circumference and has 12 segments each in alternating pinks and greens. To the right of the clock, is an RNIB badge of flowers and this is all surrounded by pink flowers. Along the top of the design is a long flowerbed reading, Celebrating 200 years of braille in green lettering.

Amelia went to a very sunny opening ceremony for a new landmark in Edinburgh to celebrate 200 years of braille. Here she is speaking to Head of Inclusive Design, Robin Spinks, and RNIB Scotland Community manager, Jane Coates, to hear their thoughts on Braille and the clock. Image shows the floral clock design- an elaborate clock face made up of thousands of flowers and plants. The clock reads Royal National Institute of Blind People around the circumference and has 12 segments each in alternating pinks and greens. To the right of the clock, is an RNIB badge of flowers and this is all surrounded by pink flowers. Along the top of the design is a long flowerbed reading, Celebrating 200 years of braille in green lettering.

Amelia went to a very sunny opening ceremony for a new landmark in Edinburgh to celebrate 200 years of braille. She spoke to volunteer braille tutor Sehar Mashiyat to learn about her passion for teaching braille. Image shows the floral clock design- an elaborate clock face made up of thousands of flowers and plants. The clock reads Royal National Institute of Blind People around the circumference and has 12 segments each in alternating pinks and greens. To the right of the clock, is an RNIB badge of flowers and this is all surrounded by pink flowers. Along the top of the design is a long flowerbed reading, Celebrating 200 years of braille in green lettering.

As one of a handful of Western photographers working in Afghanistan, Oriane Zerah has a unique perspective on daily life in the country. Her work is on show at the Fragonard museum in Grasse, in the south of France, in an exhibition entitled "Unveiled Women, Men with Flowers: A new face of Afghanistan", with images that upend stereotypes about masculinity and femininity under the Taliban. She tells us about the place of beauty in Afghan culture, about her own experience during the Taliban takeover of 2021 and why art is even being prescribed to young women in Afghanistan who are suffering under the oppressive regime there.

Ever scroll through Instagram and feel like everyone else is fully booked while you're sitting with an empty inbox? In this raw and relatable minisode, Jen talks through the all-too-common spiral of comparison that florists face—especially during slower seasons.You'll learn how to shift your mindset, audit your systems, and get back into action mode with confidence. From improving your response time to posting with purpose, this is your pep talk to stop doom scrolling and start owning your path to success.What You'll Learn:

In this episode of The Flower Podcast, Elizabeth Hodges, owner of Philo Floral in Greenville SC., opens up about the powerful mindset shift that helped her build a business rooted in authenticity. We explore how understanding generational values—from Gen Z's focus on connection and transparency to older generations' appreciation for experience—can change the way you approach wedding consultations and client relationships. Elizabeth also shares her thoughts on taking ownership of your growth, letting go of the need to be liked by everyone, and the importance of putting on blinders when it's time to focus. We dive into how contracts provide security during uncertain times, the role planners play in her business, and why supporting local flower growers matters now more than ever.  A big thanks to our sponsors, The Gardener's Workshop—helping flower farmers grow smarter with tools, seeds, and courses rooted in real experience—and the Association of Specialty Cut Flower Growers, a community that supports and connects flower growers at every stage. This conversation is packed with honest insights and practical wisdom for anyone growing a flower-based business. Whether you're just starting out or reevaluating where you're headed, this episode will inspire you to lead with intention—and grow with confidence. Learn more about today's episode and all of our past guests by visiting TheFlowerPodcast.com. Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more! If you have a minute, it would be great if you could leave a review wherever you listen to our podcast. You can also watch our conversations on YouTube, in addition to tip-filled videos and educational Lives. Be sure to subscribe to our channel so you don't miss a minute.

Karen Backus/AARP AARP offers Driver Safety courses which can earn you a multi-year discount on your auto insurance. The AARP Smart Driver Course is one of many programs offered by AARP Driver Safety. It's the nation’s largest classroom and online driver safety course and it’s designed especially for drivers age 50 and older.   John […] The post Karen Backus with AARP and John Knight with Floral Hills Funeral Home appeared first on Business RadioX ®.

Growing specialty cut flowers for retail floral shops is a very specific niche and today's guest, Jamie Rogers of Killing Frost Farm in Helena, Montana, has a lot to share on this topic! Jamie co-founded the business with Carly Jenkins in 2014, the “killing frost” name a tongue-in-cheek reference to extreme drops to freezing temperatures […] The post Episode 720: Killing Frost Farm's Jamie Rogers on solo flower farming in western Montana appeared first on Slow Flowers Podcast with Debra Prinzing.

Do you really know if you're pricing your floral work for profit? In this episode, Jen dives deep into the top five pricing mistakes florists make—and exactly how to fix them. From emotional pricing and delivery miscalculations to ignoring profit margins, this is your wake-up call to stop treating your business like an expensive hobby and start making real money.Whether you're brand new or a seasoned florist, Jen's no-fluff advice will help you gain confidence, price with intention, and finally build the profitable business you deserve.What You'll Learn:

Episode 285: In this inspiring conversation, Lori and Vonda welcome Monty Pereira, General Manager of Watanabe Floral, Inc. in Honolulu, Hawaii. Monty shares his journey from CPA to floral industry leader and offers a behind-the-scenes look at how Watanabe Floral has grown into one of Hawaii's most respected operations.They discuss the impact of Hawaiian culture on the business, the importance of staying true to core values, creating a customer-first mindset, managing a multi-generational team, and why building relationships inside and outside the industry is key to long-term success. Packed with warmth, wisdom, and practical insights, this is an episode every florist will want to hear!Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Guest: Sophie, founder of With Love Sophie and Honey Bunch Farm Location: Yark, VIC — a picturesque valley near Mansfield with a short and unpredictable growing season, but loads of heart.What We Cover:Sophie's journey from floristry to flower farmingHow growing for florists shaped her crop choicesThe chaos and learnings from her first year (hello, flood + 300 lost dahlias!)Why she's obsessed with sweet peas—and why they're perfect for her business modelBuilding a product-based approach using seeds + cut flowersThe launch of her Micro Flower Farm ClubHer mission to grow more sustainable, foam-free floristry practicesThe role of wholesalers, co-ops, and collaboration in building a better industryEducating clients about seasonality and transparency around imported blooms

Ever feel like doing absolutely nothing—even when your to-do list is screaming? In this week's minisode, Jen shares a raw and relatable take on what to do when motivation is nowhere to be found. Whether it's wedding proposals piling up, kids keeping you up at night, or just plain burnout, Jen walks you through how to get back on track, reprogram your mindset, and take aligned action—even when you're feeling stuck.This is your kick-in-the-pants reminder that motivation isn't something you wait for—it's something you create.In This Episode, Jen Talks About:

Visit an urban cutting garden with me today – and meet long-time Slow Flowers member Eleanor Blackford, a wedding florist whose studio produces designs using only what she grows on her 6,000-square-foot city lot in Seattle's Beacon Hill neighborhood. You'll learn more about what Eleanor grows, inspired by her English grandmothers and their prolific cottage […] The post Episode 719: Weddings from the Garden, with urban farmer-florist Eleanor Blackford of Bloomwood Floral appeared first on Slow Flowers Podcast with Debra Prinzing.

This week's episode is personal, raw, and a reminder that success isn't always what we first imagined it to be. Jen opens up about deep-rooted feelings of inadequacy, family dynamics, and how those internal struggles shaped her drive in both life and business.From building a thriving floral empire to raising alpacas, bandaging goats, and navigating heartbreaking losses—all while coaching florists to greatness—Jen reflects on how success has evolved for her. It's not about staying busy to prove your worth. It's about building a life filled with beauty, meaning, and joy on your terms.If you've ever struggled with feeling "not good enough," or if you're rethinking what a fulfilling life really looks like, this episode is your sign to pause, reflect, and redefine success.In This Episode, Jen Shares:

Transform your iPhone into a wearable art piece with ProfilerMarket's dual-layer protective case, featuring a luminous stained glass floral design. Available for multiple iPhone models, this 5-star rated Etsy find combines artistic beauty with practical protection. Profiler Market City: Califon Address: 12 Pace Farm Road Website: https://profilermarket.etsy.com

Episode 284: Summer has officially begun, and we're diving into everything from backyard baseball memories to how summer traffic and summer hours impact our daily lives. But beyond the nostalgia, we're focusing on what's truly important for your flower shop: summer goals, mindset, and staying ahead!Join Lori and Vonda as they explore how the Reticular Activating System (RAS) in our brains shapes what we see, what we notice, and how it impacts our daily interactions... yes, even in the flower shop! From positivity and team culture to customer service and product inspiration, we'll talk about how to harness RAS to bring your summer goals to life.We also bring on our special guest, Marissa Guerrero, to talk about the Texas State Floral Expo coming up at the end of June. She shares all the “secrets” and nuggets of knowledge you'll gain by attending this in-person event, and why showing up in real life matters more than ever in our AI-driven world!Texas State Floral Expo Information and Registration LinkSponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Diane Szukovathy of Jello Mold Farm tells host Rebecca Kutzer-Rice how the need for standards for floral crops at the Seattle Wholesale Growers Market (SWGM) led to the creation of the new book Floral Standards: A Practical Guide for Harvesting and Delivering Professional Quality Products. They also discuss Diane's journey in flower farming, the establishment of the Seattle Wholesale Growers Market, and the importance of quality standards in the floral industry. Diane highlights the collaborative efforts of local growers to create the Floral Standards book, which serves as a comprehensive guide for harvesting and delivering the highest quality flowers.The discussion also covers specific crops like dahlias, hellebores and sweet peas, emphasizing the need for careful handling and understanding of harvest stages to ensure product quality. She discusses the importance of harvesting methods, managing geotropism in flowers, and postharvest handling for getting flowers to market with as much vase life as possible. The conversation also touches on unique crops for local growers, pricing strategies in the flower market, and how the group at SWGM collaborated to write the book that will help growers know what the standard is for a wide variety of floral crops and how to meet it. Connect With Guest:Instagram: @jellomoldfarm, @seattlewholesalegrowersmarketWebsite: jellomoldfarm.com, swgm.coop Buy the book: swgm.coop/book/ Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that's tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America.Sumisansui is Japanese irrigation brought to you by Wetterfrosch Farm Tools. Sumisansui is a proven tool that is highly adaptable for farms and gardens of all sizes. It is quick and easy to deploy, has a broad, rectangular coverage area and uniformly waters multiple beds at a time. It operates on low water pressure, has multi season durability and is exceptionally gentle on seeds, plants and soil. Learn more at wetterfrosch.farm.Farmhand is the all-in-one virtual assistant created for CSA farmers. With five-star member support, custom websites, shop management, and seamless billing, Farmhand makes it effortless to market, manage, and grow a thriving CSA. Learn more and set up a demo with the founder at farmhand.partners/gfm.Harnois has been pioneering greenhouse design since 1965, working with farmers across North America to deliver turnkey greenhouse solutions. Designed to withstand high snow and wind loads, their greenhouses optimize brightness, boost yields, and offer a rapid ROI. And in 2025, they're introducing a new tunnel starting at just $2 per square foot- and as a GFM listener, you'll receive an exclusive 5% discount on all new structures at Harnois.com. Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial

Feeling stretched thin and constantly stuck in the weeds of your floral business? You're not alone—and it's time to fix that. In this episode, Jen pulls back the curtain on a hectic week filled with weddings, helping a fellow florist, and juggling her growing farm… all while staying laser-focused on what really matters.If you're spending hours on low-value tasks and wondering why you're burnt out, this episode will help you shift into true CEO mode. You'll learn how to audit your to-do list, protect your creative energy, and invest time where it actually pays off.In this episode, we cover:✔️ What qualifies as high-value vs. low-value tasks✔️ How to stay in your “zone of genius”✔️ The surprising power of flower friends and support systems✔️ Why even first-time wedding bookings deserve delegation✔️ How to audit your time for better business resultsWhether you're designing solo or managing a team, this is your reminder that you are the CEO—and it's time to start acting like it.Timestamps:[00:00] Welcome + a wild week behind the scenes[03:45] The difference between high-value and low-value tasks[07:00] Jen's “zone of genius” and why yours matters[10:10] Delegating, outsourcing, and why it's never too early[14:20] Support systems: The power of your flower community[18:00] Take a task audit: Are you busy or building something?[21:15] Final thoughts: protect your magic, protect your timeLinks & Resources:

The Flower Farmers has been in the works for two years, as my co-author and the book's creative director Robin Avni and I have poured our storytelling passion into the narratives and imagery that portray 29 North American growers. The book was released on May 6th by Abrams, and we've been in major celebration mode […] The post Episode 718: The Flower Farmers, with co-authors Robin Avni and Debra Prinzing; plus a bonus interview with Daniel Sparler, the book's horticulture editor appeared first on Slow Flowers Podcast with Debra Prinzing.

In this heart-filled and honest episode of The Floral Hustle, Jen shares how her journey into personal development transformed every area of her life—from her business and motherhood to her confidence and well-being. If you've ever felt like you're too maxed out to even think about growth, this episode is for you.Jen walks through the different seasons of her life—from survival mode to creating space for podcasts, books, masterminds, and coaching—and explains why personal development isn't a luxury… it's a lifeline. She also shares actionable micro-habits, mindset shifts, and creative ways to invest in your growth without needing a ton of time or money.What You'll Learn:

In this week's minisode of The Floral Hustle, Jen pulls back the curtain on the real key to lasting success in business—and in life: consistency. From booking weddings to growing your network and leveling up your mindset, consistency is the not-so-glamorous yet absolutely essential ingredient.Jen shares personal stories and coaching insights that show how taking consistent action (even small steps!) builds momentum, confidence, and results over time. If you've been feeling stuck, inconsistent with marketing, or unsure how to stay motivated—this pep talk is for you.What You'll Learn:

You can send and text and we love them.. but apparently we cant respond. Sorry!!A daily dose of good news in two minutes time... give or takeSupport the showJoin us on Facebook https://www.facebook.com/groups/awesomenewsdailyor email me at awesomenewsdaily@gmail.com

The Carrier family has been growing cut flowers and plants for more than 40 years, raising their three children with a love for flowers, and keeping the business in the family as it transitions into the hands of the next generation. Plant Masters, the specialty cut flower farm owned by Leon and Carol Carrier, and […] The post Episode 717: The future of Plant Masters, with legacy growers Leon and Carol Carrier, and their son Lee, next generation flower farmer now leading the family business appeared first on Slow Flowers Podcast with Debra Prinzing.

In this real, unfiltered episode—recorded straight from the new farm—Jen shares a whirlwind update about life, animals, and a big pricing lesson after a client balked at a $225 tall centerpiece. She dives deep into the psychology and math of floral pricing, why “cheap” isn't the word to use (say “value-based” instead!), and how to build confidence by pricing for profit, not panic.If you're feeling confused or frustrated about pricing—or underpaid for your talent—this episode is a must-listen.

In this episode of The Floral Hustle, Jen shares how intentional networking helped her book five weddings—and how you can build powerful relationships that grow your floral business. From connecting with planners to adding value for fellow vendors, she breaks down exactly how to build vendor relationships that actually lead to real bookings.If you've ever felt awkward about networking or unsure how to approach vendor relationships, Jen walks you through simple, genuine ways to show up and serve others in your industry. You'll hear how years of thoughtful touchpoints turned into high-paying referrals, why vendor trust is a referral goldmine, and how to make yourself memorable in any room.What You'll Learn:

Marly Surena-Llorens was born and raised in the U.S., but her Haitian mother's stories of tropical gardens filled with palms, crotons, and bougainvillea plants inspired her lifelong love of flowers. Yet, Marly says some of her most vivid floral impressions came from the BBC programs of her youth, when she watched period TV dramas in […] The post Episode 716: More than a side hustle, flower farming and floral design with Marly Surena-Llorens of Fenimore & Rutland appeared first on Slow Flowers Podcast with Debra Prinzing.

It’s a Red-Letter Week here at Slow Flowers, as my longtime collaborator, Robin Avni, and I celebrate the May 6th publication of The Flower Farmers, our beautiful and informative new book featuring 29 growers across North America. You've heard a bit from some of the experts profiled in The Flower Farmers, and you'll continue to […] The post Episode 715: From Farmers' Market to Elevated Retail, with Abby Matson of Diddle and Zen and Julie Rémy of Fleuris Orchard and Blooms appeared first on Slow Flowers Podcast with Debra Prinzing.

Today, Lisa dives into the experiences and insights of Diane Szukovathy of Jello Mold Farm. A passionate flower farmer and co-founder of the Seattle Wholesale Growers Market, through her journey, we explore the importance of standards in the floral industry, the power of collaboration amongst flower farmers, and the creation of a valuable new resource for flower farmers everywhere.MentionsGet the Book: Floral StandardsAbout Diane and Jello Mold FarmSign up to receive our weekly Farm News!⁠⁠⁠⁠⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠The⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers⁠⁠⁠⁠, owner of⁠⁠⁠⁠ The Gardener's Workshop,⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠ and⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠ Watch⁠⁠⁠⁠ Lisa's Story⁠⁠⁠⁠ and connect with Lisa on social media!