Podcasts about floral

Our 12th annual American Flowers Week is coming right up – June 28th through July 4th. To showcase this year's Botanical Couture collection, I'm welcoming return guest Françoise Weeks to the Slow Flowers Podcast. A longtime Slow Flowers Member, her name is synonymous with botanical couture. As an educator, she has taught thousands of students […] The post Episode 774: Lily Fashions with floral artist Françoise Weeks, the American Flowers Week Botanical Couture Series, Part Two appeared first on Slow Flowers Podcast with Debra Prinzing.

A priceless conversation about finding yourself in motherhood with one of our favorite gals, Aja Maria! Aja is a wife, mother of 4 girls, and business owner. She has a wealth of knowledge: from proper nourishment, managing a home, and raising daughters while building a business. You can find Aja sharing her motherhood tips and beautiful preserved bouquets on Instagram @ajamariafloral    Call or Text Our Hotline: 312-775-2615   If you've been blessed by our podcast, we ask you to prayerfully consider supporting us on Patreon https://www.patreon.com/c/whatinthedangheck   @Hallowapp get your 3-month free trial at www.hallow.com/whatinthedangheck   @rooted.for.good.skincare Use code DANG10 for 10% off www.rootedforgood.com    @setonhomestudy Use code: WTDH2026 for free shipping through 9/18. The code also waves the new family enrollment fee www.setonhome.org

In this episode, Jen shares all the details about the final workshop of the year: Floral Rockstar Retreat, happening August 16–18 on her family farm in Dennison, Minnesota. This is not just a floral workshop — it is a restorative, portfolio-building, creativity-fueling experience designed to help florists slow down, connect, create, and walk away with an upgraded body of work they can actually use.After seeing how attendees used the images from previous workshops, Jen completely rethought and upgraded this experience. That means more intentional styling, more sets, more content, and more opportunities to leave with portfolio images that feel scroll-stopping and brand elevating.The retreat begins Sunday evening with a welcome gathering on the farm featuring charcuterie, a custom cowboy hat bar, and s'mores if the weather cooperates. Monday includes a restorative yoga session, a beautifully styled Strawberry Fields-inspired lunch, hands-on floral design time building out the next day's styled shoot, and a girls' night out at a local restaurant.The styled shoot itself is farm-to-table inspired, with a basket-filled ceremony installation, a richly layered green velvet head table, fruits and vegetables woven into the design, and miniature donkeys and cows incorporated into the imagery. Jen also shares that the vendor team is incredible, including Rachel L Photography, Grace Myler Media / The Wedding Edit for behind-the-scenes content, and Tim Thornburg Films.This retreat is meant to feel peaceful, fun, and creatively energizing. It is also designed with florists' schedules in mind, running Sunday through Tuesday so attendees can still work around weekend weddings.In this episode, Jen talks about:Why she upgraded the retreat experienceHow the retreat is designed to build a stronger portfolioWhat the Sunday welcome night includesThe restorative yoga and Strawberry Fields lunch experienceThe farm-to-table styled shoot conceptWhat florists will create and photographThe vendor team behind the retreatWhy the farm setting makes this experience so specialTravel logistics and why it is easy to attend even with weddings nearbyKey takeawayFloral Rockstar Retreat is more than a workshop. It is a chance to recharge, connect with other florists, build an elevated portfolio, and experience creativity in a way that feels fun, inspiring, and restorative.Learn moreVisit http://floralceo.com/workshop for retreat details.

Michelle Feeney is the Founder and CEO of Floral Street, a British fragrance brand. Michelle joins Elliot to chat about leading MAC cosmetics to become the world's biggest make-up brand and how Floral Street's aiming to do everything differently: from making recyclability and sustainability the core of their brand and challenging the use of sexuality to sell scents.

Candidat depuis bientôt deux mois, le LR Bruno Retailleau peine à faire décoller sa campagne présidentielle. Ce week-end, l'ancien ministre de l'Intérieur monte sur scène pour son premier grand meeting à Paris. L'unité affichée n'est que de façade.  Au début, ce devait être un événement majeur de la campagne. Le meeting du parc Floral était censé incarner l'unité affichée d'une famille politique, répondre à une attente réelle dans l'opinion et présenter une candidature capable de rivaliser avec les autres prétendants du bloc central. Pourtant, alors que Gabriel Attal est déjà monté sur les planches et qu'Édouard Philippe tiendra lui aussi un meeting le 5 juillet prochain, l'événement est désormais présenté de manière plus mesurée. Ce qui était initialement qualifié de « moment important » et de « rendez-vous incontournable » est devenu un simple « passage obligé », « pas nécessairement le point de bascule ». Un rassemblement qui peine à se faire Cette minimisation traduit une réalité plus inconfortable : rien ne se déroule pour l'instant comme espéré pour Bruno Retailleau. Le candidat reste scotché autour de 10 % d'intentions de vote dans la plupart des sondages publiés ces dernières semaines. Malgré le soutien des militants et le renforcement de son emprise sur le parti dans les fédérations locales, il ne parvient pas à rassembler derrière lui les grandes figures de la droite. Laurent Wauquiez et Xavier Bertrand seront ainsi absents du meeting de samedi. Le premier, rival déclaré, souhaite une primaire ouverte de la droite à l'extrême droite ; le second envisage lui aussi de se présenter et critique régulièrement les ambiguïtés de Bruno Retailleau vis-à-vis de l'extrême droite. Si Valérie Pécresse, Michel Barnier ou Gérard Larcher seront bien présents, ils plaident régulièrement pour un candidat unique de la droite et du centre, quitte à ce qu'il ne soit pas issu des Républicains. Cette situation reflète une inquiétude croissante : celle de voir Bruno Retailleau s'enferrer dans une candidature coûte que coûte, au risque d'éparpiller les voix du bloc central et d'ouvrir la voie à un second tour RN/LFI lors de la présidentielle de 2027. Une stratégie à ajuster Pour l'instant, l'intéressé refuse de quitter la course. Ce n'est pas une surprise. Avant l'été 2026, il est encore trop tôt, surtout pour un parti qui doit impérativement présenter un candidat. Mais la « route » que Bruno Retailleau entend tracer « droit devant lui » connaît déjà quelques ajustements. Sa mesure phare, la modification de la Constitution pour permettre un référendum sur l'immigration, ne sera finalement dévoilée qu'à la rentrée, et non ce mois-ci. Il publiera également un livre à la fin de l'été, avec l'espoir de décoller dans les sondages à l'automne. Le plan est désormais d'élargir un socle électoral perçu comme trop conservateur, qui lui offre un accès potentiel à l'Élysée, mais par un chemin jugé très étroit, voire trop étroit, de l'aveu même de l'un de ses proches soutiens.

“Welcome to the California ‘Room’ Garden where there is no clear boundary between garden and room, no enclosed wall, no barrier – just a seamless transition that makes you feel relaxed and at ease while your field of vision fills … Continue reading → Read more on this topic: California Room Garden 3, The 36th Annual Southern California Spring Garden Show, Costa Mesa, California [Photography] View. Earl Burns Miller Japanese Garden, CSULB, Long Beach, California [Photography] From My Shop: “Queen Anne's Lace Flowers” Prints and Products! From My Shop: “Butterfly in Spring” Prints and Products! Guzmania Flower, Idyllwild, California [Photography]

In the runup to our American Flowers Week's annual Botanical Couture collection, I'm welcoming Caitlin Mathes to the Slow Flowers Podcast. A longtime Slow Flowers Member based in New York's Finger Lakes Region, Caitlin has been cultivating the Tagetes species, also known as the marigold, since 2019. Her passion led to establishing The Marigold Gardens […] The post Episode 773: The Marigold Gardens with Caitlin Mathes, the American Flowers Week Botanical Couture Series, Part One appeared first on Slow Flowers Podcast with Debra Prinzing.

In this episode, Jen shares some of the biggest lessons she has learned after years of working as a florist and doing a high volume of weddings. These are the things she used to do because she thought they made her a better florist, a nicer person, more accommodating, or more bookable — but in reality, many of them were costing her money, peace, creativity, and joy.This episode is all about boundaries, discernment, and learning to run your floral business in a way that actually feels good and makes sense. From last-minute emergencies and undercharging, to promising specific blooms and saying yes to the wrong inquiries, Jen walks through the things she no longer does — and why florists should think about letting go of them too.In this episode, Jen talks about:Why other people's emergencies are not automatically your emergencyWhy she no longer takes labor-intensive work below her minimumWhy undercharging to get the job is no longer an optionWhy she no longer takes on super rustic barn weddings that do not align with her brandWhy florists should speak up when they know something is a bad ideaWhy she no longer promises specific bloomsWhy exact delivery timeframes can create unnecessary stressWhy she no longer says yes to every inquiryWhy she no longer does things just because “that's how florists do it”Why she stopped over-explaining her pricingWhy she no longer takes on work that feels miserable or inauthenticWhy client indecision is not her problemWhy she no longer compares her business to other floristsWhy she does not do jobs for “exposure”Why listening to her body matters more than everKey takeawayBoundaries do not make you a worse florist. They make you a wiser one.A lot of the things Jen stopped doing were not helping her become more successful — they were draining her. This episode is a reminder that you are allowed to protect your peace, your profit, your creativity, and your body as you build your business.Mentioned in this episodeInstagram: @‌thefloralceo

Episode 338: Most florists have seen the AFE logo, but many don't realize just how much the American Floral Endowment impacts their business every day.In this episode, Vonda and Lori sit down with Debi Chedester, Executive Director of the American Floral Endowment, to uncover the research, scholarships, internships, grants, and industry initiatives happening behind the scenes that help florists succeed.Debi shares her unique journey into the floral industry, what surprised her most about the people who make it special, and how AFE has spent 65 years investing in the future of flowers. From flower quality and consumer research to sustainability, travel grants, and recruiting the next generation of industry professionals, this conversation highlights why AFE matters to every florist, whether you realize it or not.In this episode you'll learn:What the American Floral Endowment actually doesHow AFE research improves flower quality from seed to consumerFree resources available to florists right nowTravel grant opportunities for industry eventsThe growing importance of sustainability and SustainabloomWhy consumer and Gen Z research matters more than everHow AFE is preparing the industry for the next 5–10 yearsWays florists can support and get involved with AFEWhether you're a retailer, wholesaler, grower, designer, or simply passionate about the floral industry, this episode offers a fascinating look at the organization quietly working behind the scenes to help flowers - and florists - thrive.Because when we invest in the industry together, everyone blooms. Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

In this episode, Jen talks about something every florist and creative business owner faces at some point: how hard it can be to access creativity when life feels loud, heavy, overstimulating, and exhausting. Between loss, motherhood, summer schedules, consultations, weddings, and the everyday chaos of life, it can feel like creativity gets buried under stress.But Jen shares an important reminder: chaos does not mean you lost your talent. It does not mean something is wrong with you. It may simply mean your nervous system is overloaded, your energy is depleted, and your creativity needs a softer, more intentional way back in.This episode is all about how to reconnect with your creative self when life feels hard — not by forcing brilliance, but by creating space, lowering the pressure, using supportive inspiration, and giving yourself more grace.In this episode, Jen talks about:Why chaotic seasons can make creativity feel far awayHow stress, grief, motherhood, and exhaustion impact your ability to createWhy creativity needs spaceWhy waiting for the “perfect mood” is not realisticHow to lower the pressure on your creative processWhy you do not need genius — you need momentumHow to use inspiration banks like Instagram folders, Pinterest boards, linens, venues, textures, and flowers to spark ideasWhy outside input can support your creativity when your brain feels tiredHow constraints can actually make creating easierWhy protecting tiny pockets of quiet and mental space mattersHow your body, energy, rest, and nervous system affect your creativityWhy chaos does not mean you are brokenHow creativity can become healing instead of another demandKey takeawayYou did not lose your creativity.When life feels chaotic, your creativity may simply need more space, more softness, and less pressure. You do not need to be brilliant on demand — you just need little moments of movement, beauty, and reconnection.Why this episode mattersIf you are a florist, designer, creative business owner, or mom in a hard or heavy season, this episode is a reminder that your gift is still there. You may just need a gentler path back to it.

Send us Fan Mail$160 for a single day at Magic Kingdom sounds simple until you ask the real question: what are you actually buying at Disney World, and will you feel good about it when you get home? We kick things off with a cocktail inspired by the Enchanted Rose Lounge at Disney's Grand Floridian, then jump straight into the numbers and the tradeoffs that make Disney pricing so polarizing.We break down average park ticket costs and why a one-day visit can feel either magical or pointless depending on your tolerance for crowds, heat, and “I didn't do enough” pressure. Then we get honest about Lightning Lane Multi Pass, single-pass splurges, and the rides we'd pay for again versus the ones that feel like bad math. If you've ever wondered whether Premier Pass is a ridiculous luxury or a smart way to protect your time, we talk through the strategy side too.From there, we map out resort pricing across value, moderate, deluxe, and off-site stays, including the hidden extras that quietly erase “cheap” savings. We also get into food costs, the appeal of quick-service meals when you want to keep moving, and why dining plans can turn a vacation into a scheduling problem. Finally, we hit souvenirs and experiences, from meaningful pins and Loungefly temptation to behind-the-scenes tours, plus the jaw-dropping bucket-list world of 21 Royal and Club 33.If you're planning a Disney trip and trying to build a budget that still feels fun, hit play, then subscribe, share with your favorite Disney planner, and leave a review so more people can find us. What Disney expense is always worth it to you?

Niki and William Irving are proud stewards of Flourish Flower Farm, a 9-acre farm in Asheville, North Carolina. Nestled in the heart of old tobacco country, they love nurturing their beautiful slice of paradise in the Blue Ridge Mountains — a dream come true after many years of farming on leased land. They achieve their […] The post Episode 772: Diversification Through On-Farm Workshops with Niki Irving of Flourish Flower Farm appeared first on Slow Flowers Podcast with Debra Prinzing.

In this special interview episode, Jen sits down with Carol from Blissful Bloom Studio, one of her favorite flower friends inside the Floral CEO Mastermind. Carol shares the story of how she went from working in the floral industry for 35 years — including years in a demanding corporate floral job — to finally stepping out and building a business of her own.This conversation is for any florist who feels stuck, overwhelmed, scared to make a big move, or like it might be “too late” to change their life or business. Carol opens up about what pushed her to start something for herself, how she found support and confidence through workshops and the Mastermind, and how she recently left her job and already has 19 weddings booked this year — after setting a goal of just 20 for the entire year.Jen and Carol talk honestly about:what it felt like to work harder with less support after Covidwhy Carol knew something had to changehow attending a workshop lit a spark in herwhat it was like joining the Floral CEO Mastermindhow support, systems, and getting uncomfortable helped her growwhy being authentic in your communication matters so muchhow Zola became a lead source for her businesswhat finally pushed her to leave her corporate floral jobwhy it is not too late to build something newhow much lighter and happier she feels now that she bet on herselfWhy this episode mattersCarol's story is such a reminder that:it is not too late to startyou do not have to stay where you are stuckthe right support can change everythingand building your own business can create more freedom, confidence, and joy than you ever imaginedConnect with CarolInstagram: @‌blissfulbloomstudioWebsite: blissfulbloomstudio.comMentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

Episode 337: In this episode, we sit down with Mark Frye of Creative Occasions Flowers and Events to talk about his unexpected path—from speech pathologist to lumber salesman… to owning a flower shop for over 30 years.Mark shares the real story behind the leap—the fear, the risk, and the early days of figuring it all out, including managing a team for the first time and learning to let go of control. What started as a side hustle quickly grew into a full-time business, shaped by faith, persistence, and a willingness to keep evolving.We also dive into his YouTube series Blossoms & Bourbon, why teaching others actually grows your business, and his honest take on today's wedding market—from working with all budget levels to where florists are leaving money on the table.If you're building a business, navigating change, or wondering what's next, this conversation will remind you that the most unexpected paths often lead exactly where you're meant to be.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

In this episode, Sherri and Chelsi share their plans for their 2026 Summer sewing. They then define what a "basic print" is and share how they like to utilize these prints in their quilt patterns. Then they discuss floral prints and show how these prints work with the basic prints in their quilts. They share how utilizing these two prints together can create a terrific finished product. Chelsi also goes in depth into her process of designing floral prints.https://www.buzzsprout.com/1118069/supportShow Notes Blog Post: https://www.aquiltinglife.com/?p=33311Cozy Earth Discount: Use code AQUILTINGLIFE for 20% off site wide! https://cozyearth.com/pages/quiltinglifeHometown Summer (Quilt on the Wall): https://click.linksynergy.com/deeplink?id=ORdkE0HHnXM&mid=54066&murl=https%3A%2F%2Fwww.etsy.com%2Fshop%2FSherriQuilts%3Fref%3Dshop_sugg_market%26search_query%3Dhometown%2BsummerLiberty Sampler (Quilt on the table): https://click.linksynergy.com/deeplink?id=doKkOzlwHPU&mid=54027&murl=https%3A%2F%2Fwww.etsy.com%2Fshop%2FSherriQuilts%3Fsearch_query%3Dliberty%2BsamplerChelsi's Together Pattern in Paper and PDF: https://click.linksynergy.com/deeplink?id=ORdkE0HHnXM&mid=54066&murl=https%3A%2F%2Fwww.etsy.com%2Fshop%2FStrattonHandmade%3Fref%3Dshop_sugg_market%26search_query%3DtogetherHappy Go Lucky (Quilt on the Wall Behind Billy): https://click.linksynergy.com/deeplink?id=ORdkE0HHnXM&mid=54066&murl=https%3A%2F%2Fwww.etsy.com%2Fshop%2FSherriQuilts%3Fsearch_query%3DHappy%2BGo%2BLucky%2BQuilt%2BPattern%2BQLD%2B224Podcast Email: aquiltinglifepodcast@gmail.comStay in the know for all things A Quilting Life--sign up for our weekly newsletter here: https://aquiltinglife.kit.com/42c3a81ccdNOTE: Some of the links provided here are affiliate links.Where to Find Us:Facebook: A Quilting Life with Sherri & Chelsi: https://www.facebook.com/groups/459389991531728/A Quilting Life Blog: https://www.aquiltinglife.comChelsi Stratton Blog: https://chelsistratton.wordpress.com/A Quilting Life Patreon: https://www.patreon.com/aquiltinglifeA Quilting Life Instagram: https://www.instagram.com/aquiltinglife/Chelsi Stratton Instagram: https://www.instagram.com/chelsistratton/A Quilting Life Pattern Shop: https://click.linksynergy.com/deeplink?id=doKkOzlwHPU&mid=54027&murl=https%3A%2F%2Fwww.etsy.com%2Fshop%2FSherriQuiltsChelsi Stratton Pattern Shop: https://www.etsy.com/shop/StrattonHandmade Visit the A Quilting Life YouTube channel for more great video content: https://www.youtube.com/aquiltinglifeEnjoy what you heard? Be sure to rate and review us on Apple Podcasts and your review could be read on the showSupport the show

3 Things You Need to Know Before Starting a Floral BusinessIf you have been dreaming about starting a floral business—or you have already started and feel like you are not getting the momentum you want—this episode is for you. Jen breaks down three foundational truths every florist needs to understand before building a business around flowers.Because the truth is, loving flowers is not enough.You can love flowers deeply and still struggle if you do not understand how to run a business, price profitably, communicate clearly, and build something that actually supports your life. In this episode, Jen walks through three critical things she wishes every florist knew from the beginning.In this episode, Jen talks about:Why loving flowers is not enough to make a floral business successfulThe difference between making beautiful flowers and making moneyWhy florists need to understand pricing, sales, systems, boundaries, and client communicationWhy knowing your numbers early is foundationalThe importance of markup, labor, delivery, setup fees, overhead, and profitWhy undercharging becomes a dangerous habit if you start thereWhy profit is not a dirty wordHow to think about business expenses before you get too deepWhy you need to decide what kind of floral business you actually wantThe problem with saying yes to everythingHow building a business that does not fit you can lead to burnout fastKey takeawayA successful floral business is not just built on beautiful work. It is built on clarity, strategy, numbers, and deciding what kind of business you actually want to run.If this episode resonatesJen reminds listeners that there is an entire library of free podcast episodes to help florists grow, and reviews on the podcast mean so much.

Fluent Fiction - Italian: Blossoming Traditions: Marco's Venetian Floral Vision Find the full episode transcript, vocabulary words, and more:fluentfiction.com/it/episode/2026-06-08-07-38-19-it Story Transcript:It: Nel cuore di Venezia, al mercato di Rialto, i banchi cominciavano a prendere vita sotto il cielo azzurro di primavera.En: In the heart of Venezia, at the mercato di Rialto, the stalls began to come alive under the blue spring sky.It: L'aria era pregna di profumi invitanti: pesce fresco, spezie esotiche e il dolce aroma dei fiori sbocciati.En: The air was filled with inviting scents: fresh fish, exotic spices, and the sweet aroma of blossomed flowers.It: Marco, un fioraio ambizioso, si affrettava ad allestire il suo angolo di paradiso floreale tra le vie strette e affollate.En: Marco, an ambitious florist, hurried to set up his corner of floral paradise among the narrow, crowded streets.It: Era poco dopo la Festa della Repubblica, e Marco sapeva che i turisti cercavano souvenir da portare a casa, un pezzetto di Venezia intriso di bellezza.En: It was shortly after the Festa della Repubblica, and Marco knew that tourists were looking for souvenirs to take home, a little piece of Venezia infused with beauty.It: Lui voleva attirare la loro attenzione con qualcosa di speciale, mantenendo però l'arte tradizionale dei fiori italiani.En: He wanted to catch their attention with something special, while still maintaining the traditional art of Italian flowers.It: Un compito non facile con tanti concorrenti attorno.En: Not an easy task with so many competitors around.It: Marco decise di creare un ponte tra vecchio e nuovo.En: Marco decided to create a bridge between the old and the new.It: Combinò i classici gigli e rose italiani con design moderni e colori vivaci.En: He combined classic Italian lilies and roses with modern designs and vibrant colors.It: Composizioni che parlavano lo stesso linguaggio delle gondole eleganti e degli archi antichi di Venezia.En: Compositions that spoke the same language as the elegant gondolas and ancient arches of Venezia.It: Mentre lavorava, il sole faceva brillare la rugiada sui petali come diamanti.En: As he worked, the sun made the dew on the petals sparkle like diamonds.It: Arrivò Giulia, una giovane donna con un occhio attento ai dettagli.En: Giulia, a young woman with a keen eye for details, arrived.It: "Marco, queste nuove composizioni sono bellissime," disse mentre toccava delicatamente un bouquet.En: "Marco, these new compositions are beautiful," she said as she gently touched a bouquet.It: Marco le sorrise.En: Marco smiled at her.It: "Grazie, Giulia.En: "Thank you, Giulia.It: Spero possano attirare più clienti."En: I hope they can attract more customers."It: Alessandro, un amico giornalista, si avvicinò con il suo immancabile taccuino.En: Alessandro, a journalist friend, approached with his ever-present notebook.It: "Hai sentito?En: "Did you hear?It: Un famoso organizzatore di eventi è in città.En: A famous event organizer is in town.It: Potrebbe passare da qui," avvisò Marco con entusiasmo.En: They might stop by here," he informed Marco with excitement.It: Poco dopo, proprio mentre il mercato si riempiva, apparve l'evento clou: un elegante organizzatore di eventi si fermò davanti al banco di Marco.En: Shortly after, just as the market was filling up, the main event appeared: an elegant event organizer stopped in front of Marco's stall.It: Osservò le composizioni con interesse, e poi chiese: "Molto belle, ma sono autentiche?"En: He observed the compositions with interest, and then asked, "Very beautiful, but are they authentic?"It: Marco, nonostante il cuore che batteva forte, sorrideva sicuro.En: Marco, despite his heart beating fast, smiled confidently.It: Conosci ogni fioritura, spiega con passione l'origine di ogni fiore e come la tradizione si intreccia con il presente.En: He knew every bloom, explained with passion the origin of each flower and how tradition intertwines with the present.It: Parlò delle fragranze del sud, dei colori delle colline fiorite e della purezza delle sue creazioni.En: He spoke of the fragrances of the south, the colors of the flowering hills, and the purity of his creations.It: L'organizzatore annuì, affascinato dalla conoscenza di Marco.En: The organizer nodded, fascinated by Marco's knowledge.It: "Prendo queste per il nostro evento," disse infine, lasciando il fioraio con un senso di vittoria.En: "I'll take these for our event," he finally said, leaving the florist with a sense of victory.It: Strada facendo, molti altri visitatori furono catturati dalle composizioni di Marco, ora più fiducioso che mai nel suo approccio creativo.En: Along the way, many other visitors were captured by Marco's compositions, now more confident than ever in his creative approach.It: Aveva dimostrato che la tradizione non era un peso, ma una preziosa base su cui costruire.En: He had demonstrated that tradition was not a burden but a precious foundation on which to build.It: E nel fruscio dei petali al vento, sapeva di aver trovato la sua via, una che univa il passato all'innovazione in un'unica armonia.En: And in the rustle of petals in the wind, he knew he had found his path, one that united the past with innovation in a single harmony.It: Venezia, con i suoi riflessi dorati sull'acqua, abbracciava Marco e le sue creazioni, mentre il mercato viveva di nuova energia.En: Venezia, with its golden reflections on the water, embraced Marco and his creations, as the market thrived with new energy.It: Il sorriso di Marco, ora più largo, brillava tanto quanto il sole sopra la città eterna.En: Marco's smile, now wider, shone as brightly as the sun above the eternal city. Vocabulary Words:the heart: il cuorethe stall: il bancothe scent: il profumothe florist: il fioraioambitious: ambiziosothe corner: l'angolothe paradise: il paradisothe bouquet: il bouquetthe lily: il gigliothe gondola: la gondolasparkling: brillantethe journalist: il giornalistathe notebook: il taccuinothe organizer: l'organizzatoreauthentic: autenticothe bloom: la fioriturathe fragrance: la fragranzathe hill: la collinathe purity: la purezzathe knowledge: la conoscenzathe victory: la vittoriathe approach: l'approcciothe harmony: l'armoniarustle: fruscioto capture: catturarevibrant: vivacethe path: la viagolden: doratocrowded: affollatothe arch: l'arco

I recorded today's conversation on the final day of our recent flower and garden-inspired river cruise in Holland and Belgium. It was a spontaneous decision to sit down with Eileen Tongson, a longtime Slow Flowers member, owner of FarmGal Flowers, and one of 29 North American growers featured in the pages of The Flower Farmers […] The post Episode 771: Eileen Tongson of Orlando's FarmGal Flowers on building a cutting garden-based business as a pioneer of the Slow Flowers Movement appeared first on Slow Flowers Podcast with Debra Prinzing.

If you have ever looked at your to-do list and thought, I am doing so much… but am I actually doing the right things? — this episode is for you.In this minisode, Jen breaks down one of the biggest struggles florists and creative business owners face: figuring out where to spend their time for the greatest impact. Because the truth is, not everything in your business deserves your time equally. Some tasks feel productive because you are checking a box, but they are not actually creating traction, momentum, or revenue.Jen talks about how many florists get pulled into low-value admin work, overcomplicating tiny details, reacting too fast, doing things themselves that someone else could do, and spending time in ways that make them feel busy—but not effective. This episode is a reminder that if you want to grow your floral business, you need sharper priorities, not just more hours in the day.In this episode, Jen talks about:Why being busy does not automatically mean you are being effectiveHow to identify revenue-producing activities in your floral businessWhy consultations, proposals, follow-ups, content, and networking deserve more of your timeThe problem with spending CEO time on entry-level tasksHow a “full spaghetti plate” keeps you from creating growthWhy you need space in your schedule to be visionary, strategic, and proactiveHow to spend more time on what only you can doWhy templates, systems, SOPs, and better workflows matterHow to prioritize the highest-return activities in your businessThe difference between urgent tasks and important tasksWhy peace is a productive use of your timeHow to think differently if you are in a growth season versus a scaling seasonKey takeawayYou do not need more time. You need sharper priorities.When you stop spending your time reacting, overcomplicating, and doing everything yourself, you make space for the work that actually grows your business—more visibility, better systems, stronger offers, more profit, and a lot more peace.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

Today, Caroline and Tayrn are thrilled to welcome Katie Tamony to the podcast! Katie spent a decade (2001 to 2011) as the Editor-in-Chief of Sunset Magazine, celebrating the seamless indoor-outdoor living of the West Coast. Today, she heads up marketing and trend forecasting for Monrovia, one of the country's premier plant nurseries. Celebrating its 100th anniversary this year, Monrovia grows over 4,000 varieties of plants—from trees and shrubs to perennials and exquisite edibles—across thousands of acres in the US. Katie joins us to discuss the fascinating world of plant breeding, the top landscape trends shaping our backyards, and why you shouldn't be afraid to aggressively prune your plants! Quick Gardening Trends & Takeaways: Patio Culture: More people are focusing their gardening efforts on patios and balconies. Instead of just the traditional "thriller, filler, spiller" container combinations, homeowners are embracing wellness and luxury by potting single, stunning statement plants with lush, broad leaves. The "Easy Sunday" Garden: Think of a Nancy Meyers movie landscape. This highly tailored look relies on the luxurious, year-round structure of traditional boxwoods paired with classic flowering shrubs like hydrangeas, roses, and camellias. This trend limits color palettes (like all white or white-and-blue) and utilizes mass plantings of a few varieties rather than a chaotic mix. The Modern Meadow: A blend of wild and refined, this trend is incredibly popular with younger homeowners. It focuses on biodiversity by mixing native grasses with pollinator-friendly perennials like salvia, lavender, and agastache to invite bees, butterflies, and hummingbirds into the yard. Exquisite Edibles: Gardeners are looking beyond basic tomatoes and berries. Thanks to clever plant breeding, people are now growing exotic fruits like kiwis and figs in colder hardiness zones, or even planting compact apple trees in patio containers. Look closely at the branching: When shopping for shrubs, check if the plant is evenly branched on all sides. Good branching indicates the plant was pruned frequently and properly cared for at the nursery, meaning it will hold its shape much better in your yard. Buy plants with tight buds: We are often dazzled by fully blooming plants at the garden center, but you will get a much longer bloom time at home if you purchase a plant that is still tightly budded (like peonies, which should be bought when the "eye" is just coming up). Don't be afraid to prune: Many gardeners are too timid, but aggressive pruning is incredibly healthy for your plants. Cutting back perennials, hydrangeas, and trees at the right time helps them return fuller and with more blooms. Dig a wider hole, not a deeper one: When planting, dig a hole that is at least twice as wide as the plant's root ball. Ensure you aren't burying the plant too deep; the soil should just cover the root ball. Mix your native dirt with soil amendments, add a slow-release fertilizer into the hole, and always finish with a top layer of mulch to suppress weeds and retain moisture. What You'll Hear on This Episode: 00:00 Welcome & Introduction 03:00 Katie's background at Sunset Magazine and joining Monrovia 06:00 Monrovia's 100-year history and the only annual plant they grow 09:00 The top four landscaping trends: Patio Culture, Easy Sunday Garden, Modern Meadow, and Exquisite Edibles 15:00 The history of founder Harry Rosedale and the iconic green Monrovia pots 20:00 Why branching matters and why you shouldn't be afraid to prune 25:00 The science of plant breeding, plant hunters like Dan Hinkley, and bringing fragrance back to roses 32:00 The debate between native plants, invasives, and cultivars 43:00 Nursery shopping tips and why fall is the best time to plant large shrubs 54:00 The Nitty Gritty White Rose and using unique shrubs for your indoor cutting garden Also Mentioned in This Episode: SunBelievable Sunflower: The only annual Monrovia grows! It stays compact and bushy, making it a perfect pot filler that produces up to 1,000 blooms from spring until the first frost. Centennial Ruby Hydrangea: Monrovia's special 100th-anniversary release. It boasts a never-before-seen ruby color that ages to deep charcoal, with sturdy stems and thick leaves that hold blooms for 130 days. Nitty Gritty White Rose: A compact rose popularized by designer James Farmer, who planted masses of them in containers around his pool for a stunning, bouquet-like effect. Fatsia 'Camouflage': A beautiful statement plant with variegated foliage discovered by plant hunter Dan Hinkley. Cutting Garden Shrubs: Step outside the box for your floral arrangements by clipping from shrubs like Leucadendron, compact Crape Myrtles, or Loropetalum. Explore the Plant Finder Tool at Monrovia.com to find the perfect plants for your zip code. Follow Monrovia on social media: @monroviaplants. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 336: What happens when the dream you've been working toward for 20 years suddenly doesn't feel right anymore?In this episode, we sit down with Kate Delaney from the Society of American Florists to talk about leadership, career pivots, and the quiet courage it takes to walk away from what you thought was “the plan.”Kate shares her unexpected journey—from a part-time flower shop job to being on the path to ownership—and the moment everything shifted. What she thought was fear turned out to be something deeper: misalignment.We dive into:The difference between fear and intuitionWhy ownership isn't the only path in the floral industryRecognizing the “heaviness” that signals something isn't rightHow to evaluate whether to persist or pivotThe power of community and connection in this industryAsking the right questions (the “5 why” method) to find clarityIf you've ever questioned your next step, felt stuck between staying and leaving, or wondered if there's another way forward—this conversation will meet you right where you are.Because sometimes the bravest move isn't pushing through… it's choosing something better aligned with who you are.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

What To Do & When - Wedding Planning Step-by-Step 21 Wedding BUDGET SAVING Tips   Wedding Planners who have gone through Jamie's course: Union Network List Want to ask Jamie your wedding planning questions?  Join her in The Master Plan! What did you think about this episode?  What were your takeaways?  I want to hear your feedback!  Screenshot the episode and post your thoughts on Instagram and tag us @wolferandco.  You can get your Perfect Wedding Timeline - HERE! Be sure to grab your Ultimate Wedding Day Checklist at https://www.wolferandco.com/engagechecklist You are also invited to join the Facebook Wedding Community she has created for y'all to support each other. ❤️ P.S. — These links may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.

In this minisode, Jen talks about the very real shift that happens when school gets out, summer begins, and suddenly motherhood, wedding season, and business all collide at once. As a mom with kids home for summer and a floral business to run, Jen shares how she is approaching this season differently—and why summer does not have to feel like survival mode.This episode is all about creating more peace, more structure, more support, and more intention so that summer can feel less like chaos and more like something you can actually enjoy. Jen shares practical strategies for florist moms who want to stop just getting through summer and start creating a version of it that feels calmer, simpler, and more aligned.In this episode, Jen talks about:Why summer asks more of you as a mom and as a business ownerWhy summer may need a completely different operating system than springWhat success could look like in this seasonHow structure and family rhythms create more peaceWhy it is okay to lower your standards on things that do not matterThe importance of asking for and accepting more supportHow to protect your energy before you are completely friedWhy feeling stretched does not mean you are failingHow to be more intentional about joy during summerWhy thriving often comes from subtraction, not additionKey takeawaySummer does not have to feel like drowning. You can build more support, more structure, and more peace into this season—and create a summer that feels better for you, your family, and your business.

Text Agony Aunt Roz with your Cutflower Questions.Explore the art of floral preservation, the emotional significance of flowers, and the journey of Made Eco from a creative experiment to a meaningful business. Nooriya shares insights on techniques, memorable projects, and the impact of flowers as emotional keepsakes.Key topicsThe origins of Made Eco and its evolutionThe process of floral preservation and art creationThe emotional significance of flowers and memoriesTechniques and challenges in floral preservationCollaborations and memorable projectsNooriya visited Field Gate Farm last summer, leaving with a selection of our summer blooms which she preserved and transformed into the delicate and ethereal art work Held in Bloom.You can connect with Nooriya in the following placeshttps://madeeco.co.uk/https://www.instagram.com/madeecouk/ https://fieldgateflowers.kartra.com/page/newslettersThe Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclubLots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers   Facebook Group 'Cut Flower Farming  - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection 

The cover story of Slow Flowers Journal's spring issue – published in early May — features an editorial-style photoshoot of a wedding at the top of Catamount Mountain in New York's Berkshires. The florals for this beautiful production were designed by Rebekah Mindel of Meadow Wilds, today's guest – and if you haven't seen or […] The post Episode 770: Hudson Valley farmer-florist Rebekah Mindel of Meadow Wilds, on growing and designing weddings with a sense of season and place appeared first on Slow Flowers Podcast with Debra Prinzing.

We've waited so long for today's episode to drop (Ep. 149)! We're chatting with Sophie Felts, Founder and CEO of Sophie Felts Floral Co, along with her President and Director of Operations, Erica Gamble. We're thrilled to introduce them as the newest CIRCLE Weddings facilitators — and we think it'll be clear within the first few minutes of the interview that this was worth the wait. Based in the Washington DC area, Sophie and Erica have spent a decade building a wedding floral business with a team of 15  and a hard-won philosophy around profitability, sustainable staffing, and doing work they're genuinely proud of. In this conversation, they talk about how they built the business from the ground up, why they said yes to CIRCLE Weddings, and what they're hoping to give back to the floral community that poured into them when they were just getting started. CIRCLE Weddings isn't a traditional mastermind or course, but rather a small group of ten people that will learn together in real time every Tuesday in July and August 2026. After years of hosting CIRCLE sessions, we believe in building a safe space where confidentiality within the group allows for vulnerability and open discussions about the realities of running a wedding/event flower business. We'd love for you to join us if that sounds like the space you've been yearning for. Registration is open for the 10 available seats in 2026 CIRCLE Weddings 2026 July & August 2026:  Click here to grab a seat or learn more. You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find Amy on IG at either @botanicalbrouhaha or @bloomtrustco and Natalie at @hey.nataliegill or @native_poppy This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.  

In this episode, Jen sits down with Melanie and Michelle, the founders of Fleurspace, a brand new platform designed to help florists solve some very real problems in the floral industry — like finding temporary studio space, renting cooler space, hiring freelancers, finding setup crews, and getting support in new markets.If you have ever wondered how you would pull off a bigger wedding, work in another state, find freelance floral help, or rent studio space for a few days, this episode will introduce you to a tool that could make all of that easier. Melanie describes Fleurspace as “Airbnb for florists” — a place where florists can list studio space, workshop space, freelance services, and support roles, and where other florists can search for the help they need.Melanie shares her background as a florist with 22 years of experience, while Michelle talks about her entrepreneurial background and how the idea for Fleurspace came together. Together, they explain how the platform works, who it is for, and why they believe it can create more flexibility and opportunity in the floral world.In this episode, they cover:What Fleurspace is and how it worksWhy it is being called “Airbnb for florists”How florists can list studio space, workshop space, and cooler accessHow freelancers, drivers, setup crews, and strike crews can list their servicesHow florists can rent space or hire help as neededWhy this could be a game changer for destination work, larger events, or home-based studiosHow payments and bookings work through the platformWhy this could help florists take on bigger weddings with less panicHow Fleurspace is already growing beyond the United StatesWhy this matters for floristsThis episode is especially valuable for florists who:run a home-based studioneed temporary cooler spacewant to freelance moreneed setup or strike helpwant to expand into larger weddingsneed more flexibility without committing to permanent studio overheadwant to work in new markets or new statesKey takeawayYou do not always need to build everything from scratch in your business. Sometimes the right support, the right space, or the right freelancer can help you take on opportunities you otherwise would have passed up. Fleurspace is trying to make that support more accessible for florists.Connect with FleurspaceWebsite: http://fleur-space.comInstagram: @‌fleurspaceofficialEmail: hello@fleur-space.com

There is a lot of noise in the wedding industry right now.People are talking about slower wedding seasons, lower booking projections, market changes, and all the reasons to panic. And when that kind of energy is everywhere, it can be really easy to start spiraling and focusing on everything that feels uncertain.In this episode, Jen shares a powerful reminder: stop spending your energy on everything you cannot control and start focusing on what you can.Because while you may not be able to control the economy, industry projections, or what everyone else is doing, you can control how you show up in your business, how you price, how you market, how creative you are, and how intentional you are with your strategy.This episode is all about protecting your energy, staying present, and making sure your time is being spent in the places that will actually move your floral business forward.In this episode, Jen talks about:Why anxiety keeps pulling you into fear about the futureHow to stay focused on what is actually in your controlWhy showing up consistently in your business matters so muchHow pricing for profit can make a bigger impact than obsessing over revenueWhy you do not need to be the cheapest florist in town to winHow to attract your ideal client through strategy, creativity, and alignmentWhy chasing dollars without alignment can leave you stuckHow to create more impact by thinking outside the boxWhy your creativity and passion can help you stand out in your marketHow to make this year powerful, even if the industry feels uncertainKey takeawayIf the sky is falling, hold your own umbrella.Stop wasting time worrying about all the things you cannot fix, control, or predict. Focus on what you can do inside your own business to create momentum, attract the right people, and build something that feels profitable and aligned.Mentioned in this episodeThe Floral CEO MastermindInstagram: @‌thefloralhustleEmail: jenny@thefloralhustle.com

Send us Fan MailHow do you transition from dominating local recreation leagues to navigating a post-apocalyptic political thriller or avoiding the Ozark cartels? You ask Darin Toonder.This week on Entertain This!, we sit down with an incredibly versatile actor whose face you've undoubtedly seen on some of the biggest shows on television. We dive deep into his stacked resume, discussing what it's like to bounce from the comedic perfection of Parks and Rec and Modern Family to the gritty tension of Ozark, his role as Agent Melvin Rainey in Hulu's Paradise, and his latest turn in the wild new supernatural horror movie, Obsession.But acting is only half the story.Before he was sharing scenes with Hollywood's elite, Darin was building a legacy in a much more cutthroat arena: adult league softball. We also get a legendary tale on his rose-stealing abilities (yes, you read that right).Grab your sunflower seeds and a cold drink—it's time to talk shop, sports, and petty floral theft.Want to stay updated? Make sure to subscribe to Entertain This! on Apple Podcasts, Spotify, or wherever you get your ear-candy, and leave us a 5-star review if you want Mitch or Tom to steal a rose for you. Support the show

Jodi Logue is a Pacific Northwest flower farmer based in Olalla, Washington. As owner of Moss and Madder Farm, Jodi believes in the power of community-building. She is known for bringing flower farmers together from across the Kitsap Peninsula, from Bremerton to Tacoma and points between. Listeners met Jodi on the Slow Flowers Podcast in […] The post Episode 769: A Conversation about Local Flower Hubs with Jodi Logue of West Sound Floral Exchange appeared first on Slow Flowers Podcast with Debra Prinzing.

Busy season does not have to mean losing yourself.In this episode, Jen shares practical strategies for staying grounded, protecting your peace, and leading your business well when life and work both feel full. After coming off a busy weekend with two weddings, family responsibilities, and everything else that comes with real life, she reflects on why she felt calm instead of cracked in half — and what has shifted in the way she approaches busy seasons now.This episode is for florists and creative business owners who are tired of feeling like stress, chaos, and burnout are just “part of the job.” Jen talks about how busy season does not create chaos — it reveals it — and how better boundaries, stronger systems, clearer priorities, and more intentional self-care can completely change how you experience your busiest times of year.In this episode, Jen talks about:Why busy season reveals the weak spots in your businessHow to protect your mornings and start your day with intentionThe difference between what feels urgent and what is actually urgentWhy you need boundaries before you are already drowningHow to stop saying yes to everything during busy seasonWhy your team needs clearer roles and expectationsThe importance of taking care of your body during high-stress seasonsHow to reduce decision fatigueWhy you do not need to absorb other people's chaosThe power of having a reset planWhy giving yourself permission to do less can actually help you do betterHow peace can become part of your business strategyKey takeawayPeace is not lazy. Peace is leadership.If you want to make it through busy season feeling more grounded, more prepared, and less reactive, this episode will help you rethink the way you approach your time, your energy, and your business.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

In this episode, Jen talks about something that can feel uncomfortable but can completely change your business: feedback. After receiving some difficult client feedback this week, Jen breaks down how she handled it, what she learned from it, and why feedback is one of the most important tools florists can use to improve their consultations, client communication, and overall wedding experience.If you are a florist, wedding vendor, or creative business owner, this episode will help you understand how to ask for feedback, how to sort useful feedback from emotional noise, and how to use both positive and negative feedback to strengthen your business instead of spiraling.In this episode, Jen covers:Why feedback is information, not a personal attackHow to ask for feedback after a client goes in a different directionWhat Jen learned from a difficult consultation and follow-up conversationWhy not all feedback is created equalHow to separate feedback from your identity as a business ownerWhy patterns in feedback matter more than one-off commentsHow to use client feedback to improve consultations, onboarding, communication, timelines, and systemsWhy positive feedback matters just as much as critical feedbackThe CEO mindset for handling feedback without drowning in itHow feedback can help you refine your brand, process, and client experienceWhat florists can learn from feedbackJen shares a real story from a recent inquiry where a bride felt like the consultation was not the right fit. Instead of reacting emotionally, Jen asked for feedback, reflected on what she could improve, and used that experience as an opportunity to refine the questions she asks during consultations. This episode is a powerful reminder that feedback can reveal growth opportunities — even when the person giving it is difficult.Key takeawayFeedback is not always fun, but it can be incredibly valuable. The most successful florists are not the ones who never receive hard feedback — they are the ones who know how to use it to improve their systems, communication, and client experience.If you are a florist struggling with:difficult client feedbackwedding consultation improvementproposal and onboarding communicationcreating a better client experienceconfidence in your floral business…this episode will help you think like a CEO and use feedback as a growth tool instead of making it mean something devastating about your worth.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

Julian Langelaan is a pioneer in the emerging organic farming movement in the Netherlands. As the founder of Op Beemster Klei, which translated means, “a farm with clay soil, in the Beemster region,” Julian began growing cut flowers 10 years ago. The healthy, high quality, annuals, perennials, and ornamental woody shrubs from Op Beemster Klei […] The post Episode 768: Organic flower farming in the Netherlands, with Julian Langelaan of Op Beemster Klei appeared first on Slow Flowers Podcast with Debra Prinzing.

In this episode, Jen dives into one of the biggest things holding florists back: worry. From specific flower varieties not coming in, to imposter syndrome, to worrying about what other florists are doing, this episode is a reminder that so much of what drains your energy is not actually helping your business move forward.Jen shares 10 things she wants florists to stop worrying about, along with practical shifts to help you let go of what is slowing you down and focus more on what actually matters.In this episode:Why you should stop promising specific bloomsHow to handle people saying no to your businessWhy someone judging your business should not stop youHow to stop letting imposter syndrome run the showWhy flower shortages and delayed product do not need to own your brainHow comparing yourself to other florists wastes your energyWhy you are not “too much” for showing up onlineWhy trying to be for everyone waters your business downWhy nothing needs to be perfect the first timeWhy waiting until you “know more” is keeping you stuckKey takeawayWorry is not helping you book more, design better, or build the business you want. The more you let go of trying to control everything, please everyone, or be perfect before you begin, the more freedom you create for real growth.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

Episode 333: In this episode, we're diving into everything you didn't know you needed to know about the AIFD Symposium—and why it's so much more than just another industry event.If you've ever looked at the price tag and hesitated, or wondered if it's really worth it, this conversation is for you. We break down what actually happens behind the scenes—from immersive design experiences and main stage programs to hands-on workshops and real, practical education you can take straight back to your shop.This isn't just inspiration—it's a crash course in growth. You'll hear about the designers, the energy, the unexpected takeaways, and the kind of “ammunition” that fuels your creativity and business for the entire year.But beyond the classes and content, it's about something bigger: connection, community, and stepping into a space that challenges and elevates you.If you've never been to Symposium, consider this your invitation. And if you have, you already know… there's nothing else like it.Elevate Registration Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Have you ever felt weird about following up with a bride or couple after sending your proposal? Have you worried that you were going to sound pushy, annoying, desperate, or just plain sleazy?In this episode, Jen breaks down 10 practical ways to follow up with a bride professionally, confidently, and effectively—without sounding like you are begging for the booking. Because follow-up is not about chasing people. It is about leading the process, giving direction, and helping couples know what to do next.If you are a florist, wedding vendor, or creative business owner who struggles with sales follow-up, proposal follow-up emails, or booking wedding clients, this episode will help you create a stronger follow-up process that feels natural and gets better results.In this episode, Jen covers:Why professional follow-up sounds different than insecure follow-upHow to set expectations from the beginning so follow-up feels normalWhy “just checking in” is not enoughHow to follow up with value instead of awkward energyWhy making the next step crystal clear mattersThe best follow-up cadence after sending a wedding proposalHow to use urgency without sounding pushyWhy emotional intelligence matters when following up with couplesThe mindset mistakes florists make when someone does not respond right awayHow confident wording changes your follow-up emailsWhen to stop following up and let the lead go gracefullyWhat you'll learn:If you have ever wondered how to follow up with a bride after sending a proposal, how often to follow up with a wedding inquiry, or how to write a follow-up email without sounding desperate, this episode gives you practical, real-world examples you can start using right away.Jen shares why follow-up should feel like leadership, not begging—and why your job as a business owner is to guide people through the process with confidence, not disappear after the proposal is sent.Key takeaway:Follow-up is not sleazy when it is clear, helpful, timely, and professional. The goal is not to pressure someone into booking. The goal is to make the decision process easier, calmer, and more obvious for them.Why this matters for florists and wedding pros:A strong follow-up process can help you:book more weddingsincrease proposal conversionsfeel more confident in salesstop overthinking ghostingcreate a more polished client experienceIf you are trying to improve your wedding sales process, proposal follow-up strategy, or how to book more wedding clients, this episode is a must-listen.Listen nowTune in to hear all 10 ways to follow up with a bride without feeling sleazy—and start using follow-up as a powerful part of your booking process.If you want, I can also turn this into a matching Instagram caption + carousel for the episode.

In anticipation of my visit to FAM Flower Farm during last month's Slow Flowers Tulip Tour in Holland and Belgium, I invited floral entrepreneurs Linda van der Slot and Marlies Weijers to join me on the Podcast. Friends since age 12, who married into Dutch tulip bulb and dahlia tuber-producing families, respectively, Linda and Marlies left […] The post Episode 767: Floral tourism at FAM Flower Farm in Lisse, Holland appeared first on Slow Flowers Podcast with Debra Prinzing.

In this episode, Jen breaks down what it really takes to deliver a seamless wedding day experience — because delivering flowers is not just dropping off product, it is delivering a brand experience.After reflecting on her recent Business, Bouquets and Branding Workshop and a bouquet-only wedding that reminded her how important clear expectations are, Jen dives into the real reason some wedding days feel smooth and polished… while others feel chaotic and stressful. The difference is not just how hard you hustle that morning. It starts long before the wedding day itself.A flawless wedding delivery is built through clear communication, thoughtful planning, strong mechanics, accurate recipes, understanding venue logistics, calm leadership, and a team that knows exactly what they are doing.In this episode:Why delivering a wedding is really delivering an experienceHow flawless delivery starts before wedding dayThe importance of clear proposals, recipes, and countsWhy venue logistics matter more than most florists realizeWhat questions to ask before wedding dayHow to build a production schedule that reduces chaosWhy labeling matters more than you thinkHow to organize personal flowers so nothing gets missedWhy mechanics need to be designed for transport, not just beautyHow your energy on-site affects the planner, couple, and whole experienceWhat to double-check before leaving a weddingThe mistakes that make weddings feel chaoticWhy wedding-day execution directly impacts your reputation and referralsKey takeawayA flawless wedding is not created because you hustled harder that morning. It is created because you planned, communicated, organized, and led the experience from the very beginning.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

How to Make Your Big Goals Actually HappenIn this episode, Jen shares what came up for her after hosting the first Business, Bouquets and Branding Workshop on the family farm — a dream she had been thinking about for a long time. Reflecting on that milestone led her to something bigger: how goals actually happen.This is not just an episode about vision boards or dreaming big. It is about the real work behind bringing something to life: intention, planning, chunking big dreams into smaller steps, and building a roadmap you can actually follow.Jen talks about how much progress she has already made on her vision board this year, why using her vision board as a phone screensaver has been such a powerful visual reminder, and how the quarterly review process inside the Floral CEO Mastermind helps keep goals moving forward instead of getting forgotten.She also shares practical examples of how this works in real life — from planning a workshop experience on the farm to researching and bringing home Valais sheep — to show how seemingly huge dreams become possible when you break them into clear, manageable pieces.In this episode:Why dreaming big is not enough on its ownThe difference between vague goals and real executionHow to build a roadmap for a goal you care aboutWhy visual reminders help keep your goals front and centerHow Sunday prep can keep you aligned with what mattersWhy bite-sized action is often the missing pieceHow to stop half-assing your goals and start creating momentumWhy support and accountability matter so much when you want real changeKey takeawayManifesting is not just about wanting something. It is about intention, action, clarity, and putting structure behind the dream. Big goals happen when you stop winging it and start breaking them down into steps you can actually take.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

Back in 2018, we included Retail Garden Centers Adding Floral Design Services as one of our trends to watch in the annual Slow Flowers Floral Insights and Industry Forecast. I noted the early wave of retail nurseries and garden centers opening or reviving in-house floral shops with a distinctly local emphasis.As it turns out, that's […] The post Episode 766: Adding a flower farm and floral shop to a retail nursery center with Delisa Hiel of Gardenwerks in Helena, Montana appeared first on Slow Flowers Podcast with Debra Prinzing.

In this episode, Jeni revisits one of her favorite financial frameworks — Profit First by Mike Michalowicz — just in time for wedding season. Whether you're just starting out or scaling your floral business, this system can help you finally pay yourself consistently and build a profitable business.What You'll Learn:The core principle of Profit First: allocating revenue into dedicated "buckets" (bank accounts) before expensesThe 5 key accounts: Income, Sales Tax, Owner's Compensation, Profit, and Operating Expenses (OPEX)How to calculate your percentages based on your actual gross salesHow to handle sales tax as a florist (especially with variable local tax rates)The difference between gross and net sales — and why it matters for your allocationsHow to conduct an expense audit to find hidden or unnecessary costsWhat to do if you're not yet profitable — and how to use a percentage-based formula to start building profit from your very first eventWhy a separate, less-accessible profit/savings account (like a Schwab Simple Plan) helps prevent overspendingThe mindset shift from "spending money to grow" to running your business like a CEOResources Mentioned:

Looking for a trusted local florist in Buffalo, MN? Look no further. New owners  are taking over from a long established staple in the community.  Enjoy! In this video, we highlight Buffalo Floral, a staple in the community known for beautiful arrangements, personalized service, and helping people celebrate life's most important moments.Whether it's:

Have you ever sent a proposal and thought, this is it… they are absolutely going to book — and then heard nothing?No reply.No questions.No feedback.Just silence.In this episode, Jen breaks down why proposals often fall flat and what florists can do to make them convert better. Because most of the time, your proposal is not failing because your flowers are not good enough. It is failing because the process around it is not doing enough to build trust, create clarity, and lead the client to a decision.In this episode:Why a proposal is a sales tool, not just a pricing sheetHow “grocery list” proposals kill the emotion of the saleWhy clients need to feel the transformation, not just see line itemsHow too much information can overwhelm buyersWhy the sale starts before the proposal is ever sentThe importance of pricing transparency and strong consultation leadershipWhy “let me know what you think” is not a real closing strategyHow deadlines and follow-up create momentumWhy your branding may be attracting shoppers instead of buyersHow fear and uncertainty can leak into your communicationWhy confident, grounded energy converts better than desperate energyKey takeawayIf your proposal is not converting, it does not automatically mean they did not love your work. It may mean your proposal was unclear, emotionally flat, lacked urgency, or was not supported by a strong enough sales process. All of that is fixable.Mentioned in this episodeIf you want help refining your proposals, consultation process, and client communication, Jen offers one-off coaching support and deeper business strategy inside the Floral CEO Mastermind.

We're rhapsodising about some of the incredible fragrances we've got ournoses on lately (and beautiful new stores we've discovered while out andabout) in this episode – so jam-packed with perfumes we're telling each otherabout that we'll have to do a Part Two to fit them all in. What can we say? It'sbeen SUCH a busy time for launches and exciting newness in the fragranceworld. Indeed, during the recording of this episode, Nicola got so excited bySuzy's descriptions of a new (and affordable!) niche brand that she purchasedtheir discovery set to try for herself.Which of these would you want to try first, we wonder...?Torti Massi Miliano(57 Brewer Street)‘Massimiliano Torti was born in Florence in 1975, and his early passion forperfumery exposed him to the leading scents of the '80s and '90s. Torti hasrevolutionised perfumery by stepping away from conventional training to focuson monophonic essences, capturing the intrinsic purity of raw materials. Hecollaborated with experts in tea, chocolate, and essential oils and opened alaboratory in the heart of Umbria, to create his unique fragrances. Operatingexclusively from his workshop, Torti's work is a testament to authenticcraftsmanship, where every product is meticulously handcrafted with aprofound commitment to quality.'Atelier Rebul Golden HourBy perfumer Pascal Gaurin‘Inspired by Istanbul's most enchanting moment, Istanbul Golden Hour Eau deParfum transforms that magical time when the sun nears thehorizon—wrapping the city in a golden-hued glow—into a captivating olfactoryexperience.Top Notes: The fragrance opens with a bright and fresh touch of pear andneroli, evoking the exact moment the light begins to soften.Heart Notes: At its heart, jasmine and toasted coconut reflect the warm,inviting tones of the Golden Hour.Base Notes: Deep notes of amber accord, labdanum, and vanilla add depth,leaving a long-lasting and elegant trail on the skin.'Idiom Fragrances‘Elevated, single-minded fragrances. Designed for layering. 7 fragrances.127combinations. One you. Wear your way.'All 30ml eau de parfum are £38. Suzy got:Idiom Acoustic Rose‘Rose centre stage. A timeless, modern, universal rose. It begins bright, floral,moves through notes of juicy apricot and osmanthus before revealing deepernotes that softly hum with spice, earth, and tobacco. It's rose in all itsblooming glory.Solo: A warm, juicy, skin-close floralLayer: Adds rose-toned refinement and polish.'Idiom Pepper SolsticeA warm pulse of black and pink pepper. It's a sun-setting, compulsive burst ofvelvet spice and rounded radiance. The scent of good times.Solo: A soft, spiced skin scent. Skin on skin.Layer: Adds a unique, spiced lift to any fragrance.We wanted to capture the soul of pepper — a fragrant still-life of the mostfamous spice in the world. We sourced black pepper oil from Madagascar, aspicy but bright, citrus-laced and rounded variety that brings initial lift and asparkle of heat.Pink pepper notes add a softer pulse — fruitier, almost rosy. Then come theunexpected layers: cedarwood for dry, grounded warmth, and turmeric leafthat deepens the pepper, adding golden spice, body and a hint of zest.Together they create a pepper fragrance that's warm, sumptuous and whollyunique.'(Suzy wants to get the Palo Santo and 3D Amplifier AND the Vetiver Aceand Bergamot Hi Fi as well!)Idiom Fragrances also do a Discovery Kit of all seven fragrances for £35,which is the best way to try the layering experience.Arkive The Bright Side‘Introducing The Brightside, a fragrance that encapsulates wanderlust and thespirit of adventure. The scent opens with zesty basil, lime, and bergamot,bringing a bright and herbal freshness. Floral notes of frangipani, night-blooming jasmine and orris linger at the heart, while grounding vetiver,angelica root and cedarwood add warmth and sophistication. The Brightside isyour passport to unforgettable memories. The Brightside has been createdwith AromaWellness™️ technology, scientifically proven to uplift, energise andincrease positivity.'Olfiction Lab Editions: IconicBy Pia Long‘A floral bouquet inspired by the idealised memory of a luxurious 80s facecream and cosmetics. Orris and rose de mai form the centre of thissentimental creation, bringing powdery softness, whilst neroli and tuberoseimpart freshness and natural complexity.A previous version of ICONIC, designed specifically for skincare applications,was exhibited in Unveiling the Essence: A Journey into Perfumery Formulas atthe Institute of Art and Olfaction in 2025. The formula has been modified toperform as perfume.'Ormonde Jayne Four Corners of the Earth Reimagined PatchouliBy Céline RipertHEAD: Pink pepper, cardamom, lemon, saffronHEART: Cedarwood, amber, cashmeran, akigalawoodSOUL: Patchouli, ambroxan, musk, sandalwood‘A scent carved from shadow and stone. A patchouli not bound by tradition butreimagined.Earthbound velvet, aged in the roots of forgotten forests. Patchouli rises bold,sacred and unyielding, wrapped in the ancient hush of cedar groves balancedwith the breath of the mountain - raw and refined.'Marc-Antoine Barrois B87.135 extraitBy Quentin Bisch(Harrods exclusive)‘Here, an evolution on the first perfume from the House – B683 – receives apowerful update by way of the B87.135 extrait de parfum, celebrating thearrival of the perfumer at Harrods and the opulence of One Thousand andOne Nights. The fragrance comes to life with a woody, spicy and amber profilethat evokes the scented treasures of a souk.'Top notes: pink peppercorn, ambrette seeds, myrrhHeart notes : saffron, rose oil, iris butterBase notes: cedarwood, patchouli, vetiver, Georgywood'[Georgywood is a synthetic aroma molecule developed by Givaudan thatprovides a vibrant, clean, and intense woody-ambery scent to perfumes. Adurable base note, often resembling cedarwood, sandalwood, or agarwood(oudh), to create modern, long-lasting fragrances with, in some cases, slightfruity or spicy facets.]

We've recently highlighted Slow Flowers members who serve not only the professional floral market, but the home gardener in search of cut flowers, flower seedlings, education, and inspiration. Capturing the attention of this often-overlooked population is not hard these days. Home gardeners and flower lovers are avid followers of social media's influential growers and designers.They are the […] The post Episode 765: Beyond the Bouquet: Expanding Your Flower Business Through Education and Experience with Xenia D'Ambrosi of Sweet Earth Co. appeared first on Slow Flowers Podcast with Debra Prinzing.

Have you ever had an amazing consultation, felt like the connection was there, sent over a beautiful proposal… and then heard absolutely nothing?No response.No follow-up questions.No “we went another direction.”Just silence.If that has happened to you, you are not alone—and in this episode, Jen is diving into one of the most frustrating parts of running a floral business: getting ghosted after sending a proposal.The truth is, most couples are not ghosting you because your work is not good enough. They are ghosting because they are overwhelmed, distracted, unsure how to decide, comparing too many vendors, or because your sales process left too much room for hesitation.Jen shares how ghosting is often a sales systems problem—not a talent problem.In This Episode, Jen Covers:Why clients ghost after proposalsDecision fatigue is realThey may be waiting on another quoteThey got sticker shock but do not know how to respondThey are overwhelmed by planning and put flowers on the back burnerThey liked you—but did not feel urgency to move forwardWhy “sending a proposal and hoping” is not a strategyMany florists send a proposal and disappear. If there is no next step, no guidance, and no confidence in the buying process, clients often stall out.Jen talks about why proposals should feel like part of a guided experience—not the end of the conversation.The follow-up system every florist needsIf you are not following up, you are leaving money on the table.Jen discusses simple follow-up timing like:3-day follow-up7-day follow-upFinal reminder / proposal expiration follow-upAnd how to follow up without sounding desperate.How to create urgency without being pushyClients need a reason to decide.Jen shares ways to create movement by using:Proposal expiration datesLimited availability messagingDate reservation languageCalm confidence instead of begging energyWhy confidence closes more sales than discountsDiscounting your pricing because someone goes quiet is usually the wrong move.Instead, Jen explains how stronger communication, leadership, and positioning yourself as the expert creates trust—and trust books weddings.Proposal mistakes that cause hesitationToo many choicesToo much fluff, not enough clarityNo clear next stepGeneric languageWeak presentationNo emotional connection to the design visionHow to position yourself after the consultClients want to feel led.Jen explains why couples are often looking for the vendor who feels:OrganizedExperiencedEasy to work withCreativeIn demandCalm under pressureKey Reminder from This Episode:Getting ghosted does not automatically mean they said no.Sometimes it means they need leadership, clarity, or a nudge.If You're Ready to Book More Weddings:If you want help with proposals, follow-up systems, pricing, positioning, and actually converting more inquiries into bookings, check out the Floral CEO Mastermind.This group is built for florists who are ready to stop guessing and start growing.

Hello, flower friends.What if tomorrow you had to hit the reset button?No clients.No referrals.No brand recognition.No social proof.Would you know what to do next?In this episode, I'm breaking down exactly how I would rebuild my floral business from the ground up in 2026 if I had to start over today. Because the truth is… some of you feel like you're starting over right now. Maybe inquiries are slow, maybe you've plateaued, maybe your business feels out of alignment, or maybe you're just ready for more.This episode is packed with the strategies I'd focus on first to create momentum, attract better clients, and build a profitable business faster.In This Episode We Cover:Why trying to do everything is keeping florists stuckHow niching down helps you grow faster and attract dream clientsWhy brand matters more than most florists realizeHow showing your face online builds trust and books weddingsWhy networking with planners, venues, photographers, and rental companies can shortcut years of marketingHow to build a strong portfolio without spending a fortuneWhy pricing like a CEO matters early in businessThe sales skills every florist needs to learnHow AI, templates, and systems can save time and reduce burnoutWhy protecting your energy is essential for long-term successThe power of getting in the room with people who think bigger than you doKey Reminder From This Episode:If I had to restart, I wouldn't panic.Because now I know success is not luck. It's strategy, positioning, consistency, and confidence.And if you feel like you're starting over right now… this may actually be the best thing that's ever happened to your business.Ready to Grow Faster?If you're ready to stop spinning your wheels and build a floral business that makes more money without burnout, come join me inside the Floral CEO Mastermind.✨ Learn more here: http://floralceo.com/mastermindThank you so much for listening, flower friends.And you have an amazing flower-filled day.

Megan Homewood is the owner, lead designer, and grower at House Flowers. She combines a diverse design experience and a passion for sustainable floristry to inform her seasonal, romantic design style. Inspired by the transient beauty of seasonal flowers and the dynamic landscape of the Pacific Northwest, she loves growing and designing with unique elements to […] The post Episode 764: A visit House Flowers, Megan Homewood's 100-square-foot flower shop in Shelton, Washington appeared first on Slow Flowers Podcast with Debra Prinzing.

Hello, flower friends.If you've ever had a client say, “Well, another florist quoted me way less…” — this episode is for you.Because here's the truth:You're not losing bookings because you're more expensive.You're losing them when the value isn't clear.In this episode, I'm breaking down a real client situation where the numbers didn't add up—and why being the higher-priced option didn't actually hurt me.We're talking about what's really happening when quotes are wildly different… and how to position yourself so clients confidently choose YOU anyway.

Collective flower selling is on the rise and we continue to see numerous models across the continent and even abroad. The origin comes from traditional farmers' markets and has since diversified to include cooperatives, co-marketing ventures and solo-run farmer-to-florist hubs. The structures reflect the desires and business objectives of their founders, and today you'll hear […] The post Episode 763: Colleen McCoole Payne on collective flower selling through Kansas City Flower Farmers Wholesale Market appeared first on Slow Flowers Podcast with Debra Prinzing.