Podcasts about florist

Welcome to another episode of our popular weekly live Q&A session on Instagram, Ask a Florist, featuring guest host Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is a floral designer who creates exclusively with flowers and foliage purchased from local growers. She is also one of our course instructors here at The Gardener's Workshop. In this episode, Ellen fields questions about: telling the story of local flowers, making bouquets, post-harvest care and handling, flower delivery best practices, and pricing your flowers, among others.MentionsThe Flower Farmer Club, presented by The Gardener's WorkshopEllen's newsletter signup⁠⁠Ellen's YouTube Channel⁠FlowerMore CommunityConnect with Ellen: ⁠⁠Ellen Frost Flowers (Instagram)⁠⁠, ⁠WebsiteEllen Online Courses: Florist School Online, Preparing to Sell to Florists⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠The⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers⁠⁠⁠⁠, owner of⁠⁠⁠⁠ The Gardener's Workshop,⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠ and⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠ Watch⁠⁠⁠⁠ Lisa's Story⁠⁠⁠⁠ and connect with Lisa on social media!

The decision to buy an existing flower biz can feel daunting.

A trip from Louisville to South Carolina is on tap for the April 2025 New Music Train. That means Adam Coop and Harris King and great new music picks. Adam discusses a new live album from Nineties favorites Soul Coughing, while Harris goes for new songs from Girl and Girl and Florist.  Rockin' the Suburbs on Apple Podcasts/iTunes or other podcast platforms, including audioBoom, Spotify, Google Podcasts, Amazon, iHeart,Stitcher and TuneIn. Or listen at SuburbsPod.com. Please rate/review the show on Apple Podcasts and share it with your friends. Visit our website at SuburbsPod.com Email Jim & Patrick at rock@suburbspod.com Follow us on the Threads, Facebook or Instagram @suburbspod If you're glad or sad or high, call the Suburban Party Line — 612-440-1984. Theme music: "Ascension," originally by Quartjar, next covered by Frank Muffin and now re-done in a high-voltage version by Quartjar again!  Visit quartjar.bandcamp.com and frankmuffin.bandcamp.com.

I recently reviewed 22 random florist websites across North America and found three common mistakes most of them were making. So in this episode, I'll reveal what those common mistakes were and show you how to correct them.

In this episode, Kathleen shares her formula for turning a struggling florist into a high-profit business owner.Discover the three essential skills you need: embracing the entrepreneurial journey, mastering sales with simplicity, and implementing a rinse-and-repeat marketing plan.

Soutěžící vytvářejí mistrovská díla, závodí v kreativitě a odbornosti. Po ukončení soutěže následuje výstava od 16. -18. května 2025 (9:00 - 17:00) na děčínském zámku, kde veřejnost může obdivovat ty nejúžasnější květinové kompozice. Další podrobnosti už prozradí host Dopoledního expresu Ing. Libor Kunte, Ph.D., ředitel Střední školy zahradnické a zemědělské A.E.Komerse, Děčín Libverda. Ptejte se i vy na to, co vás zajímá - telefonní linka při vysílání má číslo 475 212 212, na email můžete psát už teď - má adresu host@sever.rozhlas.cz. Moderuje Lenka Šobová.Všechny díly podcastu Host Dopoledního expresu můžete pohodlně poslouchat v mobilní aplikaci mujRozhlas pro Android a iOS nebo na webu mujRozhlas.cz.

This week on the ReBloom Podcast, we're joined by Calvert Crary—owner of FlowerSchool, internationally recognized master educator, and author of Flower School: A Practical Guide to the Art of Flower Arranging and The Encyclopedia of Cut Flowers.Calvert began his career as a lifestyle and fashion photographer before making a bold pivot into floral design in 2006. Since then, he has launched and led three successful flower businesses in New York City and become a trusted mentor to thousands of aspiring floral professionals around the world. Through immersive travel programs and hands-on workshops, Calvert shares his deep expertise, creative vision, and sharp business insight with a global community.In this episode, Calvert shares his journey of reinvention, how he blends artistry with entrepreneurship, and what it takes to thrive in the floral industry today. Whether you're a budding creative or a seasoned designer, this conversation is sure to leave you blooming with inspiration.Website: https://www.flowerschoolny.com/Instagram: https://www.instagram.com/flowerschoolnyYouTube: https://www.youtube.com/channel/UCwB8T0u_YX94aKuZTPjIvkgThank You to Our Sponsors: Jet Creative and UrbanStems!· Jet Creative: A women-owned marketing firm committed to community and empowerment. Whether you're launching a podcast or building a website, Jet Creative can help you get started. Visit JetCreative.com/Podcast to kickstart your journey!· UrbanStems: Your go-to source for fresh, gorgeous bouquets and thoughtful gifts, delivered coast to coast. Treat yourself—or someone you love—with 20% off! Use code BLOOMBIG20 at checkout.

This episode is all about quality control in the local flower supply chain.  To share some insight on this topic, Katy Beene, market manager for the Seattle Wholesale Growers Market joins us. Founded in 2011, the Seattle Wholesale Growers Market is really a frontrunner in the local wholesale cooperative model that has inspired so many flower collectives like the Philadelphia Floral Guild.  With 18 growers, thousands of florist customers, and an annual sales volume topping 2.5 million, the SWGM is moving a lot of stems!  To help educate their growers and foster consistent quality across all their products, they compiled and published a Floral Standards book.  You can purchase that book here from SWGM or we have it for sale at the Philadelphia Floral Guild.  Right now there's lots of buzz in the industry about tariffs.  Florists may be wondering if they can really trust local growers to provide the quality and the volume they are used to with imports. We feel strongly that product from the Philadelphia Floral Guild is higher quality than most imports. And, as you'll hear in this conversation with Katy, local farmers are working hard to meet demand for more volume.  Local is growing and we are excited to serve you! -- This podcast is brought to you by the Philadelphia Floral Guild, a collective of flower farms in the mid-Atlantic region selling together to florist and other wholesale buyers. We help you elevate your design work and manifest a better tomorrow with locally-grown stems.  Visit philadelphiafloralguild.com to learn more and follow us on Instagram @phillyfloralguild for regular inspiration.  Sign up for our newsletter to stay up to date on what's in season, tips and tricks for design, and the latest episodes.  Not near Philadelphia but would like to source local flowers for your business?  Check out localflowers.org and rootedfarmers.com to find a flower farm near you.   What Can Locally Grown Stems Do For Your Floral Business? Less Shrink: Without the stress of a long ride in the global supply chain, our stems are superior in quality with much less breakage and far better hydration. Less Labor: Our growers do all the work of a studio assistant, stripping stems and making fresh cuts on stems that go directly into water and never leave a water source. This means you do not have to process anything! Less Trash: There are no boxes, packing paper, bubble wrap, box straps, plastic sleeves, and all the other usual trash that comes with a flower delivery from the traditional wholesaler. More Inspiration:  Designing with the seasons sparks creativity.  No two weeks are the same.  More Community:  Workign with local growers is a very personal connection.  You'll grow your community every time you buy local. 

"I found out I was pregnant the first day I put the key in the door of the shop" - Saskia HavekesIn this episode Savva joins Saskia at the Grandiflora atelier, where they're joined by an intimate audience in celebration of Mother's Day to chat all things motherhood, floristry, growing up in the bush, and what it takes when the roles are reversed, and you now look after your mum who suffers with dementia.Saskia's social causes are Two Good Co. who support and empower women experiencing domestic violence, as well as the Women and Girls Emergency Centre whose aim is to create safer futures for women and children by ending gender-based violence in a generation. You can find out more by clicking the links. Send us a textTo find out more about the project and Savva - head to threefoodmemories.comInsta - @savvasavas @threefoodmemoriesEmail us at threefoodmemories@plated.com.au, we'd love to hear from you! TFM is produced and edited by Lauren McWhirter with original music by Russell Torrance.

Join host Yvonne Ashton as she sits down with celebrated floral artist and educator Susan McLeary in this enlightening episode of Mornings with Mayesh. Susan, known for her boundary-pushing floral art and wearables, shares insights into her revolutionary "floral constellation" techniques that are transforming how designers approach wedding personals and wearable pieces. In this conversation, Sue reveals the inspiration behind her innovative wire armature methods that create floating, shape-shifting designs without traditional wiring, taping, or excessive use of floral glue. She discusses how these techniques produce modern, durable, and long-lasting pieces while offering practical solutions for today's professional florists. As an author, instructor, and passionate advocate for the floral industry, Susan opens up about her creative journey and provides a sneak peek at what participants can expect from her upcoming workshop with Mayesh. Whether you're looking to elevate your design skills or simply appreciate floral artistry, this episode offers valuable insights from one of the industry's most generous and innovative minds. Visit our blog for the show notes and video replay: https://www.mayesh.com/blog/susan-mcleary-innovative-floral-design-techniques  Originally streamed live on May 2nd, 2025. #MorningsWithMayesh #SusanMcLeary #FloralDesign #FloristEducation

00:00 Introduction and Revenue Insights01:40 Custom Funeral Arrangements04:30 Creative Proposal Planning05:55 Silk Flowers and Designer's Choice11:04 A La Carte Flowers and Final Thoughts

This week, Jen shares a deeply personal and inspiring episode about the real meaning of manifesting—and how it's not magic, it's momentum. From buying a farm and welcoming new animals (including alpacas and a miniature donkey!) to building the life and business she once only dreamed about, Jen opens up about how dreaming big, getting the right support, and taking aligned action creates real, tangible change.If you're feeling stuck, discouraged, or unsure of how to move toward your goals, this episode will give you a powerful reminder: you don't have to stay where you are. You can build the life you dream of—and it starts today.

Will and Jason discuss new albums by Florist, The Convenience, and Jetstream Pony, plus a death of the week and bonus songs.

I'm always so inspired by the paths taken by our Slow Flowers Members to create their floral endeavors and today's guest has a fabulous back-story, which we'll share with you today. Sydney Fee of Fee, Fi, Fo Farm is based in New York's Finger Lakes Region, home to nearly 150 wineries and many destination wedding […] The post Episode 713: Sydney Fee of Fee, Fi, Fo Farm on how her sustainable hospitality and tourism background supports her farmer-florist enterprise appeared first on Slow Flowers Podcast with Debra Prinzing.

This week, Jen gets real about all the things. From prepping for weddings, running a farm, raising kids, managing coaching programs—and dealing with a sore back—she dives deep into how to manage a never-ending to-do list without losing your mind. If you've ever wondered how to prioritize when everything feels urgent, this is the episode for you.Learn how Jen chips away at her responsibilities in business and life, how she determines what tasks to tackle first, and how to reframe success when perfection isn't possible. Whether you're a full-time florist, a side hustler, or a parent balancing it all, this is your permission slip to rest, refocus, and crush your goals one step at a time.

WELCOME TO THE BANK ROBBERY CAPITAL OF AMERICA!! The Town Full Reaction Watch Along: https://www.patreon.com/thereelrejects With The Accountant 2 Reviews, , Andrew & John are back for The Town Reaction, Recap, Commentary, Analysis, & Spoiler Review!! Download PrizePicks today at https://prizepicks.onelink.me/LME0/RE... & use code REJECTS to get $50 instantly when you play $5! Join Andrew Gordon (Cinepals) and John Humphrey as they dive into The Town - the gritty 2010 crime thriller co‑written, directed by, and starring Ben Affleck. Set in Boston's Charlestown neighborhood, the film follows seasoned bank robber Doug MacRay (Ben Affleck, celebrated for Gone Baby Gone and Argo) as he masterminds high‑stakes heists while evading the relentless pursuit of FBI Agent Adam Frawley (Jon Hamm - Mad Men, Baby Driver)... However, after a tense opening Bank Robbery, Doug finds himself drawn to Claire Keesey (Rebecca Hall - The Prestige, Vicky Cristina Barcelona), the bank manager-turned-hostage, striking up an unexpected relationship that forces him to question his life of crime. Rounding out the ensemble is Jeremy Renner (The Hurt Locker, Mission: Impossible – Ghost Protocol) as Doug's loose-cannon right hand man, Pete Postlethwaite (The Usual Suspects, Inception) brings intensity as Doug's volatile employer, Fergie aka The Florist, Blake Lively (Gossip Girl, A Simple Favor) adds depth as Doug's childhood friend Krista, Chris Cooper (Oscar‑winner for Adaptation and American Beauty) grounds the family drama, and Titus Welliver (celebrated for Bosch and Lost) heightens the tension in a memorable supporting role. Andrew & John break down every unforgettable moment—from the pulse‑pounding opening heist with the skeleton masks, the nail‑biting Nun Robbery Sequence, and the climactic shootout beneath Boston's historic Fenway Park... Discover how Affleck's raw direction and the powerhouse performances elevate this character‑driven thriller into a modern Boston classic! Follow Andrew Gordon on Socials:  YouTube: https://www.youtube.com/@MovieSource Instagram:  https://www.instagram.com/agor711/?hl=en Twitter:  https://twitter.com/Agor711 Intense Suspense by Audionautix is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/... Support The Channel By Getting Some REEL REJECTS Apparel! https://www.rejectnationshop.com/ Follow Us On Socials:  Instagram: https://www.instagram.com/reelrejects/  Tik-Tok: https://www.tiktok.com/@reelrejects?lang=en Twitter: https://x.com/reelrejects Facebook: https://www.facebook.com/TheReelRejects/ Music Used In Ad:  Hat the Jazz by Twin Musicom is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Happy Alley by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/... POWERED BY @GFUEL Visit https://gfuel.ly/3wD5Ygo and use code REJECTNATION for 20% off select tubs!! Head Editor: https://www.instagram.com/praperhq/?hl=en Co-Editor: Greg Alba Co-Editor: John Humphrey Music In Video: Airport Lounge - Disco Ultralounge by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Ask Us A QUESTION On CAMEO: https://www.cameo.com/thereelrejects Follow TheReelRejects On FACEBOOK, TWITTER, & INSTAGRAM:  FB:  https://www.facebook.com/TheReelRejects/ INSTAGRAM:  https://www.instagram.com/reelrejects/ TWITTER:  https://twitter.com/thereelrejects Follow GREG ON INSTAGRAM & TWITTER: INSTAGRAM:  https://www.instagram.com/thegregalba/ TWITTER:  https://twitter.com/thegregalba Learn more about your ad choices. Visit megaphone.fm/adchoices

In this minisode, Jen shares how florists can take installations from Pinterest inspiration to high-impact reality—and actually sell clients on the vision. From cultural weddings to luxury head tables and statement backdrops, Jen dives into how your language, creativity, and presentation style can elevate your proposals and land premium floral installation bookings.She also walks through a real-life example from her recent cultural wedding workshop and offers insight into how describing the emotion and experience behind the design—not just the flowers—helps close the deal.

CANDY SHAW, Everyone! If you're like me, you already know this Mama of Stylists is all about teaching, creating, forming and making a difference in our industry through her being herself and through Beauty Changes Lives. You gotta grab your pen and paper for this episode as THE BALAY LLAMA MAMA shares it all with you! WANT MORE CANDY?SUNLIGHTS WEBSITE: https://sunlightspro.com/SALON WEBSITE: https://www.jamisonshaw.com/INSTAGRAM: https://www.instagram.com/thebalaylama/LOVE THIS EPISODE?Leave Your Ratings, Reviews & Comments on the Podcast! Your feedback allows for more nourishing content and for more on-point education for beauty & barber pros. WANT MORE KRYSTINE? Subscribe to The BeautyPro Podcast on Apple, Spotify & YouTube! Sign up to 1:1 Coaching on the website!APPLE: https://podcasts.apple.com/us/podcast/the-beautypro-podcast/id1700728724SPOTIFY: https://open.spotify.com/show/2km4Md6jjJMb7EyLvf0Huv?si=3f58fcf183e746e0Follow @thebeautyprocoach on Facebook & Instagramhttps://www.fb.com/thebeautyprocoachhttps://www.instagram.com/thebeautyprocoach Want 1:1 Coaching?https://www.thebeautyprocoach.com

In this deeply personal and empowering episode, Jen shares a series of real-life stories and reflections from the past few weeks—including the closing on her dream farm, lessons learned from miscommunications, setting boundaries with clients, and the surprising ripple effect of confidence.If you've ever needed a reminder that your dreams are possible and that you're more powerful than you think, this one's for you.

If you missed our recent "Mornings with Mayesh" live episode, don't worry, we've got you! Yvonne welcomed Mayesh's own globe-trotting flower specialist, David Dahlson, for an eye-opening presentation on new concept wholesale spray garden roses that left viewers buzzing with excitement and inspiration. This recap captures the highlights of that informative session, where David shared his insights on these brand-new varieties—their unique characteristics, growing conditions, and potential applications in floral design. Whether you're looking to incorporate these exceptional blooms into your upcoming projects or simply appreciate the artistry behind rose cultivation, this summary of David's presentation offers valuable knowledge for florists and floral designers. P.S. watch the video replay for best experience. Visit our blog for the show notes and video replay: https://blog.mayesh.com/mwm-new-spray-garden-roses 

In this episode of the Flower Farmer Forum podcast, Liz discusses effective strategies for marketing flowers to florists. She emphasizes the importance of understanding florist needs, pricing strategies, and building professional relationships. Key tips include selling in increments of ten, knowing market prices, and presenting flowers in a way that highlights their value. The conversation concludes with a reminder that successful marketing to florists is about creating partnerships that benefit both parties.TakeawaysFlorists prefer stem counts in tens for easy calculations.Pricing should be per stem to avoid confusion.Know the market prices to set competitive rates.Bring curated samples to avoid overwhelming florists.Not all florists will appreciate your product; find the right fit.Stripped stems save florists time and add value.Establish a professional presence to attract florists.Use consistent billing systems for smooth transactions.Offer a dedicated wholesale platform for clarity.Marketing to florists is about building beneficial partnerships.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Feeling behind on bookings for the year? You're not alone—and you're definitely not doomed. In this energizing minisode, Jen shares exactly what to do when your wedding calendar isn't as full as you'd hoped. From smart marketing moves to mindset shifts, this is your pep talk and action plan in one.Whether you're brand new or have been in business for years, this episode will help you stop spiraling and start strategizing.

«Jellywish» von Florist trägt die Züge seiner Namensgeberin, der Qualle: eine uralte Art, heute durchaus hip, elegant, entschleunigend und psychedelisch - und je nach Art der Berührung kanns richtig wehtun. Ein absolut fantastisches Folk-Album.

The floral world is buzzing with panic over new tariffs, rising prices, and how to communicate it all to clients without losing business. In this minisode, Jen walks you through how to confidently and compassionately handle difficult pricing conversations, especially when budgets don't align with Pinterest dreams.You'll learn how to position yourself as a problem-solver (not a panic-spreader), reframe sticker shock, and educate clients on real-world floral costs—all while maintaining your boundaries and your sanity.

Today we are hearing the story of how Jessica Cummings built her floral event business, We Are Wildflowers.  Jess has had a unique approach to growing her business slowly through friendships and now does 80+ weddings a year with a merry band of floral freelancing friends.  The We Are Wildflowers crew is committed to sustainable floristry that highlights locally-grown stems and uses zero floral foam.  Lots of great tips for event design workflow in this episode!  Jess is also a musician and finds being in a band (Boozewa) a great way to release stress from flowers and recharge her creativity.     This podcast is brought to you by the Philadelphia Floral Guild, a collective of flower farms in the mid-Atlantic region selling together to florist and other wholesale buyers. We help you elevate your design work and manifest a better tomorrow with locally-grown stems.  Visit philadelphiafloralguild.com to learn more and follow us on Instagram @phillyfloralguild for regular inspiration.  Sign up for our newsletter to stay up to date on what's in season, tips and tricks for design, and the latest episodes.  Not near Philadelphia but would like to source local flowers for your business?  Check out localflowers.org and rootedfarmers.com to find a flower farm near you.   What Can Locally Grown Stems Do For Your Floral Business? Less Shrink: Without the stress of a long ride in the global supply chain, our stems are superior in quality with much less breakage and far better hydration. Less Labor: Our growers do all the work of a studio assistant, stripping stems and making fresh cuts on stems that go directly into water and never leave a water source. This means you do not have to process anything! Less Trash: There are no boxes, packing paper, bubble wrap, box straps, plastic sleeves, and all the other usual trash that comes with a flower delivery from the traditional wholesaler. More Inspiration:  Designing with the seasons sparks creativity.  No two weeks are the same.  More Community:  Workign with local growers is a very personal connection.  You'll grow your community every time you buy local. 

Episode 276: Lori, Vonda, and Ellie get real about the not-so-glamorous side of floral life—aching feet, long days, and the absolute need to take care of YOU (and your team). From surprising celeb sightings at Round Top to stocking the perfect florist fuel station, we dive into practical (and fun!) wellness tips to keep you healthy, happy, and productive through Mother's Day and beyond. You'll laugh, you'll stretch, and you might even be inspired to put your feet in the grass.

This week we do a classic new music review episode with music critic and pod bestie Devon Chodzin! We get into the new albums from Florist, Black Country, New Road and go a bit long on Lucy Dacus. Enjoy!

Feeling overwhelmed, frustrated, or like the rug's been pulled out from under you? You're not alone. In this raw and empowering minisode, Jen shares how she navigates the chaos—whether it's unexpected tariffs, stressful events, or curveballs from business and life (hello, surprise $9,000 at closing

Step into The Real Florist, owner Renee Williams's dreamy florist café, a place where fresh blooms and great coffee collide. Located within the heart of Albury's CBD, their talented team has a passion for floristry education, offering workshops to teach you the skills to craft stunning personalised arrangements, all done in a relaxing atmosphere, making it the perfect spot for flower lovers and caffeine addicts alike! But with Australia's economy tightening, she's feeling the strain-like so many small business owners fighting against a wealth of challenges.My team and I have been paying attention, and one thing is clear - you want to hear from businesses beyond Sydney, not just the success stories, but especially those facing real challenges.That's why we're launching The Small Business Callout under The Mentor channel-giving business owners across the country a voice. In between The Mentor episodes, we'll hear what's working, what's not, and what real support from the government should look like. We want to hear from all industries - those struggling, those overlooked, and those who have something to say but haven't had the platform to say it.This is about real business owners, real struggles, and real conversations. Let's get into it.Check out The Real Florist website here: https://www.therealflorist.com.au/Check out more about floral workshops and classes here: https://www.therealflorist.com.au/workshopsIf you want to be on Small Business Callout - Email: support@mentored.com.auYou can subscribe to the Mentored newsletter here: https://mentored.com.au/newsletter-sign-upJoin the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. Hosted on Acast. See acast.com/privacy for more information.

Text Agony Aunt Roz with your Cutflower Questions.Episode Summary:In this inspiring episode, Roz chats with London-based florist Lucy Maw, whose designs are grounded in her commitment to using 100% British-grown flowers. Lucy shares her transition from the world of fashion to floristry, and how her passion for gardening evolved into a thriving floral business.The conversation explores the realities of sourcing British flowers, the importance of relationships with local growers, and the growing demand for sustainable blooms. Lucy reflects on the challenges of marketing, the nuances of working seasonally, and how collaboration and community are vital to the future of British floristry.If you're a florist or creative who cares about sustainability, seasonality, and style—this episode is packed with wisdom and warmth.What You'll Learn in This Episode:

In this week's episode of The Floral Hustle, Jen dives deep into the reality of using Instagram to grow your floral business—and book more weddings. Spoiler alert: it's not about going viral overnight or chasing likes. It's about creating a smart, sustainable, and intentional strategy that aligns with your brand and attracts your ideal clients.Jen shares her personal journey from Instagram overwhelm to IG confidence, and breaks down what's really working in her business when it comes to building visibility and booking weddings through the platform. She also covers what not to do, how to shift your mindset when comparison creeps in, and the best ways to connect with venues, planners, and vendors who can help you grow.

Ever wonder what it really takes to plan and execute a massive floral event in a ridiculously short timeframe? In this minisode, I'm sharing how I managed to pull off a nearly $40,000 event in just two and a half weeks—during a Minnesota snowstorm, no less!From receiving the call the day after Valentine's Day to sourcing thousands of flowers, coordinating labor, and designing for 62 tables, I'm breaking down exactly how I made it happen (without losing my mind). If you've ever had a last-minute event come in hot, this episode is packed with tips to streamline your process and keep your cool.What You'll Learn:✔️ My go-to process for tackling last-minute large-scale floral events✔️ How to quickly create a design plan based on mood boards and walk-throughs✔️ Where I sourced flowers (including orchids from Thailand & roses from auctions!)✔️ Tools & platforms I used to pull it off (like Komet and Holex)✔️ Why labor planning is just as important as flower ordering✔️ Tips for staying calm and flexible—especially when snowstorms hit during prep!Timestamps:[00:00] The call that kicked off a 40K event with no florist, no plan, and no time[01:00] Mood boards, walk-throughs, and design concepts in 24 hours[02:30] Sourcing vases and building centerpiece tiers[04:00] Getting budget approval + setting expectations[05:15] How I used Holex and Komet to source thousands of stems[07:00] Securing labor and building a time-based staffing plan[08:30] Ordering orchids from Thailand & navigating snowstorm chaos[10:00] Final steps: prepping in-studio, boxing 92 arrangements, and pulling it all off!Resources & Links:

Will and Craig discuss new releases by the Tubs, Floodlights, and bdrmm, plus live reports and bonus songs.

The sixth episode of Flowers & Folklore will be all about the tulip!Resources used for this episode:The Language of Flowers by Margaret PickstonThe Language of Flowers by Odessa BegayThe Complete Language of Flowers by S. Theresa DietzFlower Fairies of the Spring by Cicely Mary Barkerhttps://www.tulipmania.art/in-persian-mythology-the-tulip-is-considered-to-be-the-flower-of-love/https://www.dartmoor.gov.uk/learning/dartmoor-legends/the-legend-of-the-bed-of-tulipshttps://amsterdamtulipmuseum.com/pages/the-story-of-the-tulipSave Wild Tulips: https://www.fauna-flora.org/species/wild-tulips/Find Sarah online:InstagramSubstackPinterestHave you heard some interesting folklore about tulips? Please let me know! Leave a comment or email me on podcast@rookbotanics.comMore info and transcript on Sarah's Substack - you must access this via your desktop and not your phone. Get full access to The Foibles of a Florist at sarahrushbrooke.substack.com/subscribe

Tired of reinventing the wheel every time you create a wedding flower quote? In this episode, I'm walking you through my base recipe pricing system—the exact method I use to estimate flower costs, create starting prices, and quote with confidence. Whether you're building out an a la carte menu, quoting full-service weddings, or just want to feel more in control of your numbers, this episode will give you the tools (and mindset!) to streamline your process.You'll learn:✔️ What base recipe pricing is and why it saves you HOURS✔️ The 7 core floral layers I build every bouquet from✔️ How to estimate flower costs with flexibility and ease✔️ The difference between product markup, labor, and design fees✔️ Real examples using this system for bright & cheery and dark & moody palettes✔️ How this pricing method helps you confidently talk money with clientsTimestamps:[00:00] What base recipe pricing is and how it simplifies everything[01:30] The 7 floral layers I use in every bouquet[05:30] Estimating with a foundational recipe: my “standard issue” bridal bouquet[10:00] Breaking down markup, labor percentages, and vase costs[15:00] Customizing base recipes with real client examples[21:00] Using base pricing for a la carte programs & different palettes[28:00] How this approach helps you confidently discuss pricing[32:00] Why upfront, honest conversations save you from ghosting[34:30] Training Mastermind florists to use this system in real life[36:00] The power of dreaming big—and believing success is inevitableResources & Links:

Today's episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. However, this one we called Ask a Florist featured guest hostess Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is a floral designer who creates exclusively with flowers and foliage purchased from local growers. She is also one of our course instructors here at The Gardener's Workshop. In this Q&A Ellen fielded questions about: farmer-florist relationships, design tips for weddings, marketing flowers to florists, must-have greenery for bouquets, planning wedding florals, and pricing your flowers, among others.MentionsEllen's newsletter signup⁠⁠Ellen's YouTube Channel⁠FlowerMore CommunityFollow on Instagram: ⁠⁠Ellen Frost Flowers⁠⁠, ⁠Local Color Flowers⁠Ellen Online Courses: Florist School Online, Preparing to Sell to Florists⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠The⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers⁠⁠⁠⁠, owner of⁠⁠⁠⁠ The Gardener's Workshop,⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠ and⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠ Watch⁠⁠⁠⁠ Lisa's Story⁠⁠⁠⁠ and connect with Lisa on social media!

Does the idea of networking make your palms sweat? You're not alone—but it might be the one thing holding your business back from explosive growth. In this episode, I'm sharing my real-world experiences from this past week—from styled shoots and creative collaborations to large-scale events—and exactly how I've used networking to build relationships, book business, and grow multiple streams of income.Whether you're afraid of the “cool kids club” or just unsure how to add value in the room, I'm breaking down how to walk into a networking opportunity with confidence and clarity.You'll learn: ✔️ How to network without feeling awkward or salesy✔️ Why adding value is your biggest networking superpower✔️ How to overcome fear and show up like a boss✔️ What to say (and what to avoid) when meeting someone new✔️ How strategic networking can open doors to unexpected opportunitiesTimestamps:[00:00] Why networking has been top of mind this week[02:30] Behind the scenes of a styled shoot & creative collab[04:00] Strategic relationship-building with photographers and planners[06:30] Attending big events (and making them less scary)[08:00] How to navigate the "cool kids club" without losing yourself[10:20] The mindset shift that makes networking easier[12:00] A real-life example of turning connections into wedding referrals[13:00] If you're scared of networking—listen to this pep talk[15:00] How to lead with value and get rememberedResources & Links:

Innovative Wealth MediaJoin us as we sit down with Amy McCord, the visionary CEO and founder of Flower Moxie, to uncover her inspiring journey from wedding planner and florist to successful entrepreneur. Amy shares how she started Flower Moxie with a simple goal: to help DIY brides create beautiful wedding arrangements without breaking the bank. From humble beginnings at her kitchen table, she transformed her side hustle into a thriving online business, providing fresh flowers, tutorials, and recipes for brides looking to take the floral reins on their special day. Amy opens up about the pivotal moments that shaped her path, including hiring her first employee and recognizing the immense potential of her growing business. Throughout our conversation, Amy offers insights into her approach to nurturing business growth with humor and a positive mindset. She discusses the challenges and surprises she's faced along the way, as well as the invaluable lessons learned from her parents about maintaining integrity and reputation in business. Inspired by straightforward entrepreneurs like Barbara Corcoran, Amy aims to empower fellow small business owners with encouragement and advice. Listen in as Amy shares her story of perseverance, creativity, and the rewarding journey of building a business that not only thrives but also brings joy and beauty to others. Don't miss this engaging episode filled with inspiration and practical wisdom from a trailblazing entrepreneur.   Timestamps 00:00:00 - Introduction and Welcome to Business Legacy Podcast 00:00:37 - Amy McCord's Background and Introduction to Flower Moxie 00:01:45 - Transition from Wedding Planner to Flower Moxie Founder 00:03:12 - Initial Steps and Goals for Flower Moxie's Creation 00:04:28 - Realizing the Business Potential Beyond a Side Hustle 00:05:45 - The Role of Emotional Intelligence in Wedding Planning 00:06:52 - Application of Wedding Planning Skills to Flower Moxie 00:08:15 - Navigating Business as an Introvert 00:10:33 - Humor and Self-Deprecation in YouTube Tutorials 00:11:45 - Influence of Parents and Lessons on Integrity 00:12:52 - Mentorship and Inspirations in Amy's Journey 00:14:00 - The Concept of Legacy and Amy's Perspective 00:15:15 - Where to Find More About Amy McCord and Flower Moxie 00:16:30 - Conclusion and Closing Remarks Episode Resources: Find out more about Amy and the beautiful flower kits she has here: https://flowermoxie.com/ Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit businesslegacypodcast.com. Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform. For more information: Visit businesslegacypodcast.com to access the shownotes and additional resources on the episode.

Floral designer Emily Thompson has a very different vocabulary from many florists: she creates thickets, heaps, vapors, gusts and gales, using birds, beasts, branches, trees and flora. Her creations for runway fashion shows, gala events and the White House evoke meadows, forests and fields. Fifteen years after her disruptive arrival on the floral scene, she has published a book documenting her work. Martha and Emily talk about their floral obsessions and creating unforgettable work in the most ephemeral of arts. See omnystudio.com/listener for privacy information.

Have you ever felt like everything in your business and life is falling apart at the same time? Like no matter how hard you try, nothing is working? This week, I'm sharing my real-life experience of a full-blown dumpster fire week—from major house issues to sick kids and unexpected business stress. But more importantly, I'm diving into what to do when everything feels like a mess and how to shift from overwhelm to CEO mode.In this episode, we're breaking down:✔️ How to separate feelings from facts in your business✔️ The power of quick wins to shift momentum✔️ Why you need to stop being your harshest critic✔️ How to make data-driven decisions, not emotional ones✔️ The ONE question to ask yourself when you feel stuckIf you're feeling like nothing is working, I promise—you are not alone. Tune in for a raw and honest conversation on how to take control, redefine success, and move forward with confidence.Timestamps[00:00] A full-blown dumpster fire week – personal update on life & business[02:30] Recognizing when life feels like a mess and why it's okay[04:00] The lesson from my daughter: “Choosing easy vs. choosing hard”[06:45] How to shift your mindset from struggle to CEO mode[10:30] Quick wins that help you regain control and momentum[13:00] The power of asking yourself better questions when you feel stuck[16:45] Data vs. emotions—why you need real numbers to guide decisions[20:00] Is your marketing actually working, or are you in the wrong places?[24:00] The truth about pricing, closing rates, and when to raise your prices[27:00] How to reset, regroup, and take imperfect actionResources & Links

Ihre Proben seien wie ein Familienfest. Und immer wenn sie Musik mache, verspüre sie Schmerz, der mit der Zeit einer Euphorie weicht. Derya Yildirims Mix aus Herzlichkeit und Ballast trifft einen Nerv: Man kann Liebeskummer genauso wie Rassismus oder globale Konflikte ansprechen ohne zu verzweifeln. Der Titel des vierten Albums dieses Kollektivs mit Sitz in Hamburg, deren Mitglieder aus Dänemark, Frankreich und Deutschland für die Musik zusammenkommen und deren Sängerin auf Türkisch singt, heisst «Yarin Yoksa». Das bedeutet soviel wie: «Was, wenn es kein Morgen gibt?» - dann hatten wir immerhin fantastische Musik gehört. Und zwar zusammen. +++ PLAYLIST +++ · 22:56 - KEEP PUSHING von CLIPPING. · 22:52 - VAMPIRE von DESIRE · 22:57 - MORE THAN LIFE von THE HORRORS · 22:43 - RISING SOUL von ETIENNE DECRECY FEAT. DAMON ALBARN · 22:39 - ALISON von SLOWDIVE · 22:34 - SLACK von HILKE · 22:28 - CANOPY OF EDEN von CIRCUIT DES YEUX · 22:26 - SORRY, ETC, ETC von LAUREN MAYBERRY/JOE TALBOT · 22:24 - IMMIGRANT SONG von LED ZEPPELIN · 22:21 - MOONLIGHT CONCESSIONS von THROWING MUSES · 22:17 - SOUTH COAST von THROWING MUSES · 22:13 - Your Ghost von KRISTIN HERSH · 22:09 - ORANGE CRUSH von R.E.M. · 21:57 - DUST von SNUGGLE · 21:54 - ILE D'OGOZ von LEOPARDO: · 21:49 - FANTASTIC TOMB von TY SEGALL · 21:45 - JUMP OUT von EZRA FURMAN · 21:40 - FIST von MIYA FOLICK · 21:38 - MOON, SEA, DEVIL von FLORIST · 21:34 - BONNET OF PINS von MATT BERNINGER · 21:30 - THIS SIDE OF THE ISLAND von HAMILTON LEITHAUSER · 21:25 - JOUR DE FETE von MOICTANI · 21:21 - EL OLOR O FOGATO von BABY VOLCANO · 21:18 - CARTAGENA von REYNA TROPICAL · 21:15 - COMIC TRIP von SYLVIE KREUSCH · 21:10 - SWEET LOVE von SYLVIE KREUSCH · 21:06 - LOVE'S A STRANGER von WARHAUS · 20:57 - I LIKE THE NOISE von CAMILLA SPARKSSS · 20:54 - EL CIELO AZUL von ALOIS · 20:51 - 4TH CHAMBER von EL MICHELS AFFAIR · 20:47 - DIRENE DIRENE von DERYA YILDIRIM AND GRUP SIMSEK · 20:42 - RAAT KI RANI von AROOJ AFTAB/KHRUANGBIN · 20:39 - TRES HERMANOS von HERMANOS GUTIERREZ FEAT. DAN AUERBACH · 20:36 - ISTANBUL UN KUSLARI von DERYA YILDIRIM AND GRUP SIMSEK · 20:32 - FAREWELL von TOM SILKMAN · 20:28 - THE YEAR OF THE RABBIT von YIN YIN · 20:25 - BIR SIGARA IC OGLAN von ALTIN GÜN · 20:19 - COOL HAND von DERYA YILDIRIM/GRUP SIMSEK · 20:16 - SUR LA PLANCHE von LA FEMME · 20:11 - ONE NIGHT/ALL NIGHT von JUSTICE/TAME IMPALA · 20:05 - BAL von DERYA YILDIRIM AND GRUP SIMSEK

We came to SXSW this year to cover all things beauty, exciting brand partnerships, and of course, film. But this year was extra special because Look Behind the Look had the opportunity to spotlight The Florist, a new film WE are producing and so excited to share about. The Florist written by Jayce Bartok tells the untold true story of Vivien Leigh's later years as she battles Bipolar disorder and builds a very special relationship with a local florist. Starring Carla Gugino as Vivien, the film explores artistry, human connection, and the tension between her brilliance and the turmoil surrounding her struggles. We are gearing up to begin production this spring in Philadelphia. We have an incredible team behind the film and our powerhouse producer Lauren Hale Rieckhoff was invited to speak about The Florist at the Keystone House as part of the Amplify Philly: Behind the Lens – Pennsylvania Filmmakers in Focus panel. Armed with posters, postcards, and a mission, it was an amazing afternoon sharing the film alongside other celebrated indie filmmakers. Gino Pesi hosted the discussion, which covered Pennsylvania's commitment to filmmakers, its production incentives, and why we chose to shoot in Philly. Lauren shared our journey, what's next, and most importantly, how people can get involved to help bring this film to life. Edit: Kelli Reillyhttps://www.vinylfoote.com/the-florist-film Get full access to Look Behind The Look's Substack at lookbehindthelook.substack.com/subscribe

00:00 Success in niching down involves specializing in cultural weddings, such as Hindu, Muslim, Sikh, Somalian, and Jewish events, without limiting oneself to one specific market.07:53 Understanding Hindi improves through immersion; experience is crucial for managing complex Indian weddings.11:30 Attend a two-day workshop to become an expert in cultural wedding planning, learn event design, customize structures, and handle pricing negotiations.14:56 Repurposing materials in floristry can be challenging due to temperature control issues, understanding client needs, and offering unique designs are key to expert positioning and impactful revenue.18:13 Event decor includes elaborate all-night backdrops with couches and structures. Clients often invest heavily in ceremony design, while centerpieces may vary based on budget. Creations have included peacocks and rose blankets on moss elephants.19:13 Learn to create pearl-accented garlands and use the hydration method to prepare them in advance, considering timing for cultural weddings.22:59 Parents exchange garlands to outdo each other in a cultural tradition, symbolizing the joining of entire families, not just individuals, in marriage.33:09 Use creative elements to showcase expertise in cultural weddings on social media and network within the cultural space to build authority.36:39 The wedding day signaled issues in the relationship; although an expert planner, not everything went as planned.38:08 Collaborate with cultural event planners for unique styled shoots to enhance your brand and get published. Consider cultural themes, like a Jewish-inspired shoot.41:44 Boost your revenue by adding diverse cultural wedding bookings in a slow year. Opportunities await with impactful financial results.

Feeling stuck in your floral business? Now is the perfect time to check in, reflect, and make strategic changes that will push you toward your goals.

Liz Ferreira's mom Beth started floral and gift shop Sweetbay out of her home when her two children were small. Over the years, her business has taken her to several brick-and-mortar shops, retail cooperatives and studio design. Her creative vision is the backbone of Sweetbay, as her merchandising inspires clients and shoppers across the Massachusetts north shore.Liz joined forces with her mom after the birth of her second child. Not only was she raised in the school of Sweetbay, she brings many years of retail and customer service management to the shop. Liz loves collaboration with other creatives as well as working with clients to bring their visions to life. She looks forward to bringing in the next generation of Sweetbay clientele through exciting workshops, networking, and encouraging new trends in buying.Community is the heart of the Sweetbay business. Both graduates of Wakefield High School and lifelong Wakefieldians, Liz and Beth, are passionate about owning and operating their business in their hometown. Here, Liz shares her journey from working for one of Boston's premier floral design and event companies to working alongside mom at Sweetbay. She shares the experiences that shaped her customer service philosophy and how she selects products for their retail space. Liz also talks about incorporating vintage pieces into her inventory, how she lures shoppers onto the second floor of her space, her strategy for buying at shows, and more.What's Inside:Liz's career journey and what led her to SweetbayHow Liz incorporates vintage into her merchandiseLiz's strategy for buying at showsMentioned In This Episode:The Sweetbay Shop on InstagramThe Sweetbay Shop on Facebook

Ever feel like you're stuck, not hitting your goals, and wondering why things aren't coming together the way you envisioned?

Ever wonder why some florists consistently book dream clients while others struggle to convert inquiries? The secret isn't just pricing or aesthetics—it's MAGNETISM.

While visiting a friend, Jessica is thrust into the tawdry world of tabloids and gossip. A cast of characters who each has a secret, makes for a great basis for a future J.B. Fletcher novel. Let's make sure our flower arrangements are in place and read the latest edition of Star Scene as Jessica dreams up her next bestselling novel. https://www.patreon.com/Thefletcherfiles

On today's special Valentine's Day episode, Nicole is joined by Jim McCann, Founder & Chairman at 1-800 Flowers.com. After this conversation, you'll never see flowers the same, and you'll definitely stop and smell the roses— we guarantee it. Plus, Jim has the best tip around saving on Valentine's Day we've ever heard. You can't afford to miss this one! All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Open to the Public Investing, member FINRA & SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank.