Podcasts about florist

In this episode, Jen talks about one of the biggest shifts that changed her business: stopping the side-hustle energy, stepping out of overwhelmed employee mode, and fully embodying the CEO identity. She shares how so many business owners say they want more money, better clients, stronger boundaries, and less chaos — but they are still operating with the same habits, same mindset, and same self-concept that kept them stuck in the first place.Jen explains why identity always shows up in business. How you see yourself affects what you charge, what you tolerate, how you follow up, how you handle conflict, and how confidently you show up online and in your process. If you still identify as the people pleaser, the overworker, the unsure beginner, or the scared small business owner, that version of you will keep showing up everywhere.This episode is all about the shift from employee to CEO — from reacting to leading, from hoping to deciding, from external validation to internal certainty. Jen also talks about why the next-level version of you probably does less, not more, and why identity is built through repeated proof: one confident response, one boundary, one brave post, one better decision at a time.In this episode, Jen talks about:Why acting like your business is a side hustle keeps you stuckHow identity shows up in every part of your businessThe difference between employee energy and CEO energyWhy your next-level business requires a next-level version of youWhy stronger boundaries, clearer offers, and more intention matterWhy you do not need outside validation to feel successfulHow to stop romanticizing the old version of yourselfWhy asking “who do I need to become?” is more powerful than asking “what should I do?”How repeated actions build a new identity over timeHow the Floral CEO Mastermind helps florists become the next-level CEO in their businessKey takeawayYou cannot build a next-level business with old-level habits.The identity shift that changes everything is when you stop acting like the overwhelmed employee in your business and start acting like the intentional CEO.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

5 Things to Focus on to Drive Revenue in Your BusinessIn this episode, Jen breaks down five of the most important things florists should focus on if they want to drive more revenue without feeling strung out, reactive, or constantly overwhelmed. She shares why revenue does not come from doing everything. It comes from focusing on the right things with intention.Jen talks about how easy it is to get distracted by shiny objects, random advice, and the feeling that you should be doing everything all at once. But if your business feels chaotic and your revenue is not where you want it to be, it may be time to simplify and look at the core drivers that actually make a difference.The five areas she focuses on are: better leads, stronger conversion, better pricing, bigger project scope, and systems that protect your time. She explains how better-fit leads make revenue easier, why conversion matters just as much as visibility, how pricing needs to support the business you want, why helping clients think bigger can dramatically grow bookings, and how systems reduce wasted time and protect your energy.She also reminds florists that mindset matters. If you do not believe you deserve to make money, it becomes much harder to build a business that actually does. Revenue is not just tactical. It is also tied to what you believe is possible for you.In this episode, Jen talks about:Why audience and visibility matter if you want more revenueHow better leads help you spend time on the right clientsWhy stronger conversion is one of the fastest ways to drive revenueHow confidence and consultation skills impact booking ratesWhy better pricing matters more than just booking more weddingsHow raising minimums and protecting profit can change your businessWhy helping clients think bigger can grow project scope fastHow upselling design ideas can increase revenueWhy systems protect your time and reduce wasted effortHow brochures, pricing transparency, and templates can improve lead qualityWhy your money mindset may be affecting revenue more than you realizeHow the Floral CEO Mastermind helps florists grow with better systems and strategyKey takeawayRevenue grows when your business gets sharper.Sharper leads.Sharper pricing.Sharper process.Sharper offers.Sharper beliefs about what you deserve.Mentioned in this episodeThe Floral CEO Mastermindjeni@floralceo.comInstagram DM: @‌thefloralceo

Quick question—how much time do you really spend working ON your business (not just IN it, arranging flowers, answering emails, running errands, etc.)? Be honest! If you're like most florists, there's a good chance you look up and it's a new month, but you're stuck with the same old problems: Money stress. Overbooking. Saying yes when you want to scream no. Chaotic processes that make you want to facepalm.Let's be real: It's easy to get stuck in the hustle, reliving the same frustrating moments on a loop. Total “Truman Show” vibes, right? 02:00Here's the game-changer—have you tried a CEO Day? No, you don't need to book a fancy hotel or a spa day (unless you want to, then yes, please!). Just a solid 2-3 hours where you take a step back, get brutally honest, and look under the hood of your business. Ask yourself:What worked? What flopped?What drained me? What filled my cup?Where am I underpricing or overbooking?What's making me want to pull my hair out… and how can I FIX IT for good? 04:04This is your time to lead instead of react. Look at your revenue, leads, closing rate, and what content actually works. Pick one broken process and fix it. Set just ONE to THREE priorities for the month instead of letting the chaos rule. 06:06 This kind of clarity brings a peace you might not have felt in ages, and best of all—it actually helps you break out of the cycle of “next month will magically be better.” Spoiler: Not without some intention behind it! 07:42In the Floral CEO Mastermind this month, we're digging into all things CEO day—systems, habits, AND what actually moves the business forward, so you're not stuck in “employee” mode 24/7. Swing by floralceo.com/mastermind if you're curious or ready for a real shift!Here's to fresh starts and real leadership (even if it's just two hours at your kitchen table in fuzzy slippers). You've got this!

Heidiho Welt, da wo Steven und Sandro drauf steht, bekommt man auch Steven und Sandro: abgefahrene Animation, Jump-Scare- oder wahlweise Tierhorror, Klopperaction, Gemetzelaction, Agententhriller, Heist-Movie, eine Crime-Dramedy mit einem Klavierstimmer und last but not least einen Klassiker aus dem Jahre 1995. Manchmal Bedarf es nicht vieler oder gar poetischer Worte, um genau zu wissen was einen erwartet: Steven und Sandro halt :) In diesem Sinne: bleibt gesund und spoilerfrei!

Have you ever set an ambitious goal, felt completely motivated, and then found yourself overwhelmed or discouraged just a few weeks later?You're not alone—and the problem probably isn't your motivation.In this episode of The Floral CEO Podcast, we're talking about one of the biggest mistakes entrepreneurs make when setting goals: focusing only on the outcome instead of the actions that create the outcome.Whether your goal is reaching six figures, booking more weddings, growing your flower farm, improving your marketing, or simply creating a healthier work-life balance, success comes from building systems and habits that consistently move you forward.Instead of chasing one big number, I'll show you how to reverse engineer your goals, monitor the behaviors that actually matter, and build a CEO operating system that keeps you focused—even when life gets busy.In This Episode You'll Learn:Why outcome-based goals often leave you feeling discouragedHow to reverse engineer your revenue goals into measurable actionsThe difference between tracking results versus tracking behaviorsWhy having too many goals actually slows your progressHow to create weekly, monthly, and quarterly CEO check-insWhy your goals need to match your current season of life and available capacityHow to stop making emotional business decisions and start using dataThe importance of building consistency instead of relying on motivationHow accountability creates long-term successA Real-World ExampleWant to book $100,000 in weddings?Instead of simply writing down "$100K" on a vision board, break it into manageable pieces:What's your average wedding value?How many weddings do you need?What's your average consultation-to-booking conversion rate?How many inquiries and consultations do you need each month?What marketing activities consistently generate those inquiries?When you know the answers to those questions, you stop hoping your business grows—and start creating a plan that makes growth predictable.CEO Reflection QuestionsAs you finish today's episode, ask yourself:Am I measuring outcomes or behaviors?What daily or weekly actions actually move my business forward?Am I trying to accomplish too many goals at once?Do my goals align with the season of life I'm currently in?When is the last time I intentionally reviewed my business performance?Sometimes the biggest breakthrough isn't setting a bigger goal—it's building a better system.Mentioned in This Episode

For the very first episode of Thorns & All, Abby Chick sits down with two people who changed the trajectory of her own business: Natalie Gill and Meg Blancato, co-owners of Native Poppy in San Diego. What started as one storefront (and a cold-call email that read "I don't have a lot of experience, but I'm a joy to be around") has grown into a floral powerhouse — retail shops, large-scale weddings, e-courses, a micro flower farm, a book on the way, and four locations by spring 2027. Abby, Natalie, and Meg dig into the real mechanics of a business partnership: how Meg went from brand-new employee to co-owner, why making it legal matters, how they divide and conquer a 20+ person team, and what it took to survive two floods, a car through the storefront, and a pandemic — together. Plus, their honest advice for any florist considering bringing on a partner. New episodes of Thorns & All, a Florist's Table series hosted by Abby Chick, are available wherever you get your podcasts.

In this episode, Jen breaks down exactly how she gets wedding leads off third-party platforms like Zola, WeddingWire, The Knot, Instagram DMs, and other places where couples often reach out with very little commitment.If you have ever felt frustrated by doing a lot of work for leads who are hiding behind a platform, ghosting you, or asking for too much without giving much back, this episode is for you. Jen shares the process she uses to create a stronger equal energy exchange, protect her time, and move people into her own ecosystem where she can communicate more clearly and convert better leads.Instead of spending time going back and forth inside third-party platforms, Jen explains how she quickly acknowledges the inquiry, finds a point of common ground, and invites the couple to email her directly so she can send her brochure, service offerings, and starting pricing. From there, she uses intentional questions to gauge whether the person is serious, aligned, and willing to engage in a mutual exchange of energy.This episode is a powerful reminder that you do not need to overwork for every lead. You need a process that protects your peace, builds trust, and helps the right clients move closer.In this episode, Jen talks about:Why third-party sites can feel frustrating and unproductiveHow this connects to the idea of equal energy exchangeWhy she avoids long back-and-forth conversations inside third-party platformsHow she uses common ground to start building connectionThe exact way she invites clients into her email processWhy her brochure and starting pricing help qualify leads fasterThe questions she asks to test whether a lead is seriousHow she decides when someone is ready for a consultationWhy she still believes in consultations and custom estimatesHow she uses her process to show value, creativity, and serviceWhy protecting your time and energy is part of running a better businessKey takeawayYou do not need to chase people around on third-party platforms.You need a process that moves them into your world, builds trust, creates an equal energy exchange, and helps you spend your time on the leads that are actually worth it.

In this episode, Jen shares five of the biggest business hacks that have helped her create more clarity, momentum, and growth in her floral business — without adding more chaos. If you have been feeling stuck, distracted by shiny objects, or unsure where to spend your time, this episode is all about the habits and systems that actually move the needle.Jen talks about why the best business growth strategies are not always flashy. Sometimes they are simple, repeatable things that make your business feel easier to run and help you work with more intention. From her Sunday reset and monthly CEO Day to pricing transparency, styled shoots, open houses, and mentoring, she breaks down the tools that have helped her grow with more focus and less overwhelm.She explains how a weekly reset helps her reduce stress before Monday, why a CEO Day helps business owners stop living in reaction mode, how pricing transparency filters out bad-fit inquiries, why styled shoots and open houses can strengthen your portfolio and visibility, and how mentoring can speed up your growth by helping you stop trying to DIY every answer.In this episode, Jen talks about:Why a Sunday reset is one of the most effective ways to reduce stress and create momentumHow to use a Sunday reset to get proactive instead of reactiveWhy every florist should have a monthly CEO DayWhat to review during a CEO Day, including numbers, leads, systems, and goalsWhy pricing transparency can save time and qualify leads fasterHow pricing transparency helps reduce bad-fit inquiriesWhy styled shoots and open houses can elevate your portfolio and increase visibilityHow to create the kind of work you want to attractWhy mentoring and coaching can accelerate growth and reduce blind spotsHow investing in support can help you grow faster and make better decisionsWhy the Floral Rockstar Retreat and Floral CEO Mastermind can help florists implement these strategies in real lifeKey takeawayThe best business hacks are often the ones that create clarity, reduce overwhelm, and make your business easier to run. Small systems, intentional visibility, honest pricing, and the right support can completely change the trajectory of your floral business.Mentioned in this episodeFloral Rockstar Retreathttp://floralceo.com/workshopThe Floral CEO Mastermindhttp://floralceo.com/mastermind

In this episode, Jen talks about what to do when every task in your business feels huge and overwhelming. Instead of focusing on giant moves, she shares 10 small, actionable things you can do to create momentum in your wedding floral business. These are practical steps that help you stay visible, build relationships, strengthen referrals, and keep moving forward without feeling like you need to climb a mountain every day.Some of these ideas are things Jen has used for years, and others are newer habits that have worked really well for her in growing connections and visibility. The point of the episode is simple: small actions done consistently can lead to big momentum over time.In this episode, Jen talks about:Why reviewing other vendors can help build stronger relationshipsWhy posting a photo dump of recent work or accomplishments on personal social media mattersHow commenting on other vendors' posts helps keep you visibleWhy tagging vendors and venues in your work can increase exposureHow “engagement ring radar” can open conversations in everyday lifeWhy joining bride Facebook groups can help you connect with potential clientsThe importance of following up with past inquiriesWhy updating one thing on your website matters more than waiting to redo everythingHow posting yourself talking on stories builds trust fasterWhy reaching out to one planner or venue each week can create long-term referral opportunitiesKey takeawayYou do not need giant moves to grow your floral business. Small, thoughtful, consistent actions can build real momentum — and often faster than you think.Mentioned in this episodeInstagram: @‌thefloralceo

00:00 Getting honest feedback for growth 05:43 Improving floral portfolio focus09:27 Building trust and positioning expertise12:31 Improving brand perception15:56 Building Confidence for Business Success18:20 Different service tiers and pricing22:31 Boosting Bookings through Brand Confidence25:48 Success stories from the Mastermind Ready to join the mastermind? http://floralceo.com/mastermind

After 30 years designing weddings and events, Susan Davis knows the reality: florists need to show clients their vision before they build it, communicate clearly with their team, and execute flawlessly, all while maintaining creative control. That's why she created BloomVision, a tool built specifically for the way florists actually work. With professional templates, a curated flower library, and automatic stem counts and build sheets, BloomVision takes designers from concept to installation with confidence. In this episode, host Yvonne Ashton talks with Susan about her journey from set design to event florals, the problem that inspired BloomVision, and how the tool is changing the way florists design, present, and build their work. Whether you're curious about the future of floral design technology or ready to streamline your workflow, this conversation is for you. Pull up a chair at The Florist's Table. Visit the link for show notes and video podcast:  https://www.mayesh.com/blog/susan-davis-bloomvision-for-florists 

In this episode, Jen shares all the details about the final workshop of the year: Floral Rockstar Retreat, happening August 16–18 on her family farm in Dennison, Minnesota. This is not just a floral workshop — it is a restorative, portfolio-building, creativity-fueling experience designed to help florists slow down, connect, create, and walk away with an upgraded body of work they can actually use.After seeing how attendees used the images from previous workshops, Jen completely rethought and upgraded this experience. That means more intentional styling, more sets, more content, and more opportunities to leave with portfolio images that feel scroll-stopping and brand elevating.The retreat begins Sunday evening with a welcome gathering on the farm featuring charcuterie, a custom cowboy hat bar, and s'mores if the weather cooperates. Monday includes a restorative yoga session, a beautifully styled Strawberry Fields-inspired lunch, hands-on floral design time building out the next day's styled shoot, and a girls' night out at a local restaurant.The styled shoot itself is farm-to-table inspired, with a basket-filled ceremony installation, a richly layered green velvet head table, fruits and vegetables woven into the design, and miniature donkeys and cows incorporated into the imagery. Jen also shares that the vendor team is incredible, including Rachel L Photography, Grace Myler Media / The Wedding Edit for behind-the-scenes content, and Tim Thornburg Films.This retreat is meant to feel peaceful, fun, and creatively energizing. It is also designed with florists' schedules in mind, running Sunday through Tuesday so attendees can still work around weekend weddings.In this episode, Jen talks about:Why she upgraded the retreat experienceHow the retreat is designed to build a stronger portfolioWhat the Sunday welcome night includesThe restorative yoga and Strawberry Fields lunch experienceThe farm-to-table styled shoot conceptWhat florists will create and photographThe vendor team behind the retreatWhy the farm setting makes this experience so specialTravel logistics and why it is easy to attend even with weddings nearbyKey takeawayFloral Rockstar Retreat is more than a workshop. It is a chance to recharge, connect with other florists, build an elevated portfolio, and experience creativity in a way that feels fun, inspiring, and restorative.Learn moreVisit http://floralceo.com/workshop for retreat details.

Send us Fan MailThis week on The Fresh Bunch, longtime BFF of the show, Ogbanna "The Hip Hop Florist" Coates, joins us for an inspiring conversation about entrepreneurship, culture, flowers, and community.Ogbanna shares his journey from working in mass-market during COVID to recognizing the power and necessity of flowers in people's lives. Fueled by creativity, music, and a vision of Hippy Psychedelic Roses, he has built a unique path in the floral industry. We also celebrate an exciting new chapter as he opens his creative shared workspace, today on Juneteenth.We discuss the influence of music on his entrepreneurial journey, creating opportunities for others, and why flowers truly are for everybody. Ogbanna also shares his Father's Day flower pick fit for a king—the mighty King Protea.Plus, in a fun twist, Ogbanna turns the microphone around and interviews us for a change! Joining the conversation is our very own Rose Expert, Celine, while Mimi even breaks into song along the way.As we celebrate Juneteenth, we reflect on its history and the power it holds to bring people together through understanding, culture, and community. And of course, it wouldn't be a Fresh Bunch episode without a little food talk.Don't miss this heartfelt, uplifting, and entertaining conversation with our dear friend, Ogbanna Coates.

In this episode, Jen shares some of the biggest lessons she has learned after years of working as a florist and doing a high volume of weddings. These are the things she used to do because she thought they made her a better florist, a nicer person, more accommodating, or more bookable — but in reality, many of them were costing her money, peace, creativity, and joy.This episode is all about boundaries, discernment, and learning to run your floral business in a way that actually feels good and makes sense. From last-minute emergencies and undercharging, to promising specific blooms and saying yes to the wrong inquiries, Jen walks through the things she no longer does — and why florists should think about letting go of them too.In this episode, Jen talks about:Why other people's emergencies are not automatically your emergencyWhy she no longer takes labor-intensive work below her minimumWhy undercharging to get the job is no longer an optionWhy she no longer takes on super rustic barn weddings that do not align with her brandWhy florists should speak up when they know something is a bad ideaWhy she no longer promises specific bloomsWhy exact delivery timeframes can create unnecessary stressWhy she no longer says yes to every inquiryWhy she no longer does things just because “that's how florists do it”Why she stopped over-explaining her pricingWhy she no longer takes on work that feels miserable or inauthenticWhy client indecision is not her problemWhy she no longer compares her business to other floristsWhy she does not do jobs for “exposure”Why listening to her body matters more than everKey takeawayBoundaries do not make you a worse florist. They make you a wiser one.A lot of the things Jen stopped doing were not helping her become more successful — they were draining her. This episode is a reminder that you are allowed to protect your peace, your profit, your creativity, and your body as you build your business.Mentioned in this episodeInstagram: @‌thefloralceo

Episode 338: Most florists have seen the AFE logo, but many don't realize just how much the American Floral Endowment impacts their business every day.In this episode, Vonda and Lori sit down with Debi Chedester, Executive Director of the American Floral Endowment, to uncover the research, scholarships, internships, grants, and industry initiatives happening behind the scenes that help florists succeed.Debi shares her unique journey into the floral industry, what surprised her most about the people who make it special, and how AFE has spent 65 years investing in the future of flowers. From flower quality and consumer research to sustainability, travel grants, and recruiting the next generation of industry professionals, this conversation highlights why AFE matters to every florist, whether you realize it or not.In this episode you'll learn:What the American Floral Endowment actually doesHow AFE research improves flower quality from seed to consumerFree resources available to florists right nowTravel grant opportunities for industry eventsThe growing importance of sustainability and SustainabloomWhy consumer and Gen Z research matters more than everHow AFE is preparing the industry for the next 5–10 yearsWays florists can support and get involved with AFEWhether you're a retailer, wholesaler, grower, designer, or simply passionate about the floral industry, this episode offers a fascinating look at the organization quietly working behind the scenes to help flowers - and florists - thrive.Because when we invest in the industry together, everyone blooms. Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

In this episode, Jen talks about something every florist and creative business owner faces at some point: how hard it can be to access creativity when life feels loud, heavy, overstimulating, and exhausting. Between loss, motherhood, summer schedules, consultations, weddings, and the everyday chaos of life, it can feel like creativity gets buried under stress.But Jen shares an important reminder: chaos does not mean you lost your talent. It does not mean something is wrong with you. It may simply mean your nervous system is overloaded, your energy is depleted, and your creativity needs a softer, more intentional way back in.This episode is all about how to reconnect with your creative self when life feels hard — not by forcing brilliance, but by creating space, lowering the pressure, using supportive inspiration, and giving yourself more grace.In this episode, Jen talks about:Why chaotic seasons can make creativity feel far awayHow stress, grief, motherhood, and exhaustion impact your ability to createWhy creativity needs spaceWhy waiting for the “perfect mood” is not realisticHow to lower the pressure on your creative processWhy you do not need genius — you need momentumHow to use inspiration banks like Instagram folders, Pinterest boards, linens, venues, textures, and flowers to spark ideasWhy outside input can support your creativity when your brain feels tiredHow constraints can actually make creating easierWhy protecting tiny pockets of quiet and mental space mattersHow your body, energy, rest, and nervous system affect your creativityWhy chaos does not mean you are brokenHow creativity can become healing instead of another demandKey takeawayYou did not lose your creativity.When life feels chaotic, your creativity may simply need more space, more softness, and less pressure. You do not need to be brilliant on demand — you just need little moments of movement, beauty, and reconnection.Why this episode mattersIf you are a florist, designer, creative business owner, or mom in a hard or heavy season, this episode is a reminder that your gift is still there. You may just need a gentler path back to it.

  In this episode of Beautiful People at the Florist's Table, Val McNichols sits down with Pennylyn Woosley, founder of Blossom and Bee Floral in New Jersey. Pennylyn shares how growing up in her family's garden center shaped her path — even as she tried to escape it — and how a degree in business and finance ultimately became one of her greatest assets as a floral designer. She opens up about the rare intersection of creativity and financial literacy, and why she's passionate about helping other florists understand the business behind the blooms. They also dig into her work with the AIFD design team, taking gold at the Philadelphia Flower Show, and what it takes to push creative boundaries on one of the industry's biggest stages. It's a conversation about passion, perseverance, and building a floral career that's as smart as it is beautiful. Visit the link for show notes and video podcast: https://www.mayesh.com/blog/beautiful-people-pennylyn-woosley

In this special interview episode, Jen sits down with Carol from Blissful Bloom Studio, one of her favorite flower friends inside the Floral CEO Mastermind. Carol shares the story of how she went from working in the floral industry for 35 years — including years in a demanding corporate floral job — to finally stepping out and building a business of her own.This conversation is for any florist who feels stuck, overwhelmed, scared to make a big move, or like it might be “too late” to change their life or business. Carol opens up about what pushed her to start something for herself, how she found support and confidence through workshops and the Mastermind, and how she recently left her job and already has 19 weddings booked this year — after setting a goal of just 20 for the entire year.Jen and Carol talk honestly about:what it felt like to work harder with less support after Covidwhy Carol knew something had to changehow attending a workshop lit a spark in herwhat it was like joining the Floral CEO Mastermindhow support, systems, and getting uncomfortable helped her growwhy being authentic in your communication matters so muchhow Zola became a lead source for her businesswhat finally pushed her to leave her corporate floral jobwhy it is not too late to build something newhow much lighter and happier she feels now that she bet on herselfWhy this episode mattersCarol's story is such a reminder that:it is not too late to startyou do not have to stay where you are stuckthe right support can change everythingand building your own business can create more freedom, confidence, and joy than you ever imaginedConnect with CarolInstagram: @‌blissfulbloomstudioWebsite: blissfulbloomstudio.comMentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

3 Things You Need to Know Before Starting a Floral BusinessIf you have been dreaming about starting a floral business—or you have already started and feel like you are not getting the momentum you want—this episode is for you. Jen breaks down three foundational truths every florist needs to understand before building a business around flowers.Because the truth is, loving flowers is not enough.You can love flowers deeply and still struggle if you do not understand how to run a business, price profitably, communicate clearly, and build something that actually supports your life. In this episode, Jen walks through three critical things she wishes every florist knew from the beginning.In this episode, Jen talks about:Why loving flowers is not enough to make a floral business successfulThe difference between making beautiful flowers and making moneyWhy florists need to understand pricing, sales, systems, boundaries, and client communicationWhy knowing your numbers early is foundationalThe importance of markup, labor, delivery, setup fees, overhead, and profitWhy undercharging becomes a dangerous habit if you start thereWhy profit is not a dirty wordHow to think about business expenses before you get too deepWhy you need to decide what kind of floral business you actually wantThe problem with saying yes to everythingHow building a business that does not fit you can lead to burnout fastKey takeawayA successful floral business is not just built on beautiful work. It is built on clarity, strategy, numbers, and deciding what kind of business you actually want to run.If this episode resonatesJen reminds listeners that there is an entire library of free podcast episodes to help florists grow, and reviews on the podcast mean so much.

Send us Fan MailSeattle-based singer, songwriter and guitarist Robert Deeble joins Al to get him acquainted with Florist's 2022 self-titled album. Robert talks about how he got introduced to the album and why he connected with it almost immediately. He also discusses the parallels between the album and some of his own music. Al notes some connections between Florist and Robert's latest album The Space Between Us, and Robert talks about inspirations and meanings of two of the album's tracks, “Forest From the Tree” and “Not on Your Team.”As Robert mentioned, you can check out his music and learn more about his work on his website, robertdeeble.com, and on his Bandcamp page, robertdeeble.bandcamp.com. You can also follow Robert on Instagram at @rdeeble.Be sure to sign up for the YMAAA Newsletter at youmealbum.ghost.io. To keep up with You, Me and An Album, please give the show a follow on Instagram at @youmealbum.Al has put a pause on publishing new Bonus Tracks episodes, but you can listen to the past ones at the You, Me and An Album Patreon for $1/month. Just go to https://www.patreon.com/youmealbum.1:32 Robert's introduction2:16 Florist are nearly as new to Robert as they are to Al4:59 Robert talks about some of the artists who have been influential to his music7:07 Robert revisits his first impressions of the album10:12 Robert shares his appreciation for music appreciators11:51 Al found the album's pacing and sequencing interesting15:35 Robert talks about connections he's discovered between his album's and Florist's20:38 One similarity between Robert's music and Florist's was particularly notable26:34 Robert explains what he likes about Florist's sound and approach29:05 Robert talks about Emily Sprague as a lyricist31:15 Robert and Al discuss the healing quality of Florist36:39 Robert talks about the album's dreamlike quality38:06 Al picks out the one track that stood out for him40:00 Robert makes note of Sprague's affinity for synths43:12 Robert and Al sum up their reactions to Florist44:15 Robert talks about the origins of his song “Forest From the Tree”47:42 Robert reveals the conceptual layers of “Not on Your Team”57:50 Robert talks about his upcoming plansOutro music is from “Orphan Song” by Robert Deeble.Support the show

If you have ever looked at your to-do list and thought, I am doing so much… but am I actually doing the right things? — this episode is for you.In this minisode, Jen breaks down one of the biggest struggles florists and creative business owners face: figuring out where to spend their time for the greatest impact. Because the truth is, not everything in your business deserves your time equally. Some tasks feel productive because you are checking a box, but they are not actually creating traction, momentum, or revenue.Jen talks about how many florists get pulled into low-value admin work, overcomplicating tiny details, reacting too fast, doing things themselves that someone else could do, and spending time in ways that make them feel busy—but not effective. This episode is a reminder that if you want to grow your floral business, you need sharper priorities, not just more hours in the day.In this episode, Jen talks about:Why being busy does not automatically mean you are being effectiveHow to identify revenue-producing activities in your floral businessWhy consultations, proposals, follow-ups, content, and networking deserve more of your timeThe problem with spending CEO time on entry-level tasksHow a “full spaghetti plate” keeps you from creating growthWhy you need space in your schedule to be visionary, strategic, and proactiveHow to spend more time on what only you can doWhy templates, systems, SOPs, and better workflows matterHow to prioritize the highest-return activities in your businessThe difference between urgent tasks and important tasksWhy peace is a productive use of your timeHow to think differently if you are in a growth season versus a scaling seasonKey takeawayYou do not need more time. You need sharper priorities.When you stop spending your time reacting, overcomplicating, and doing everything yourself, you make space for the work that actually grows your business—more visibility, better systems, stronger offers, more profit, and a lot more peace.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

Pille-Riin Tilk is the founder and lead florist of Belfield Blooms, an award-winning Sydney florist known for its modern, natural floral designs and premium wedding and event arrangements. Originally from Estonia, she brings European floristry experience and combines it with Australian influences to create seasonal, high-end floral work. Under her leadership, Belfield Blooms has built a strong reputation for quality, creativity, and beautifully curated blooms for events and everyday occasions.Visit their Website to Learn More!https://belfieldblooms.com.auhttps://www.instagram.com/belfieldbloomsCHAPTERS:0:00 – Introduction1:17 – Meet Pille-Riin1:57 – Why Pille-Riin Opened Belfield Blooms2:53 – Becoming a Florist at 18 Years Old3:35 – Pille-Riin Shares How She Knew She Wanted to Become a Florist4:04 – Starting Her Floristry Career in Australia4:28 – Pille-Riin Talks About the Flower Cool Room & Keeping Flowers Fresh5:20 – How Florists Buy Flowers at Flemington Markets6:11 – Pille-Riin Shares What It's Like Waking Up Early to Handpick the Best Flowers6:30 – Australian-Grown vs. Imported Flowers7:59 – Do Florists Compete With Each Other?8:44 – How to Properly Gift a Single Rose9:11 – Designing Andy's Sister's Graduation Bouquet9:41 – Pille-Riin Talks About How Every Florist Has Their Own “Style”10:38 – Breaking Down Where Different Flowers Come From11:25 – Seasonal Flowers & Winter Flower Imports12:23 – Why Flowers Can't Be Frozen Like Vegetables13:14 – Pille-Riin Talks About the Short Shelf Life of Flowers13:38 – European Floristry vs. Australian Floristry15:07 – Can You Recognize a Florist by Their Bouquet Style?15:52 – How Celebrity Weddings Like Logan Paul's Spend Hundreds of Thousands on Flowers17:46 – What Happens to Flowers After Expensive Weddings18:27 – Pille-Riin Talks About the Events Their Flower Shop Handles18:49 – Why Some Flowers Cost $70 Per Stem20:16 – Pille-Riin Talks About What Running a Flower Shop Is Really Like21:34 – Growing Belfield Blooms Through Word of Mouth & Social Media22:04 – The Strategy Behind Building Andy's Sister's Bouquet22:33 – Why Arranging Flowers Is Harder Than It Looks23:48 – Why Bouquets Are So Expensive24:46 – Flower Prices Have Tripled Over the Last Decade25:51 – Pille-Riin Talks About Weddings, Funerals & Meaningful Flower Arrangements26:41 – What Valentine's Day Is Really Like for Florists30:45 – The Graduation Bouquet Reveal31:14 – Can Regular People Buy Flowers From the Flower Market?32:13 – Life With a Husband Who Works Overnight in Produce Markets33:36 – Pille-Riin Talks About the Stress of Running a Florist Business34:39 – Pille-Riin Talks About How She Stays Sane While Managing a Small Business35:32 – Closing the Store for 3 Weeks During the Holidays36:22 – The Importance of Loyal, Regular Customers37:25 – Learning Bouquet Wrapping Through Experience & Social Media38:00 – What Makes Someone a Great Florist38:40 – Finishing Andy's Sister's Bouquet39:51 – Pille-Riin's Favorite Part of Being a Florist40:29 – Pille-Riin Talks About the Behind-the-Scenes of Wedding Flower Setups41:23 – The Final Reveal of Andy's Sister's Graduation Bouquet41:58 – Andy Reflects on the Hidden Challenges of Floristry43:36 – Connect With Pille-Riin From Belfield Blooms44:35 – New Habits Helping Pille-Riin Run Her Business Better45:12 – Pille-Riin's Goals & Focus for the Next 6 Months45:44 – How to Safely Transport a Giant Bouquet in the Car46:26 – Outro

In this minisode, Jen talks about the very real shift that happens when school gets out, summer begins, and suddenly motherhood, wedding season, and business all collide at once. As a mom with kids home for summer and a floral business to run, Jen shares how she is approaching this season differently—and why summer does not have to feel like survival mode.This episode is all about creating more peace, more structure, more support, and more intention so that summer can feel less like chaos and more like something you can actually enjoy. Jen shares practical strategies for florist moms who want to stop just getting through summer and start creating a version of it that feels calmer, simpler, and more aligned.In this episode, Jen talks about:Why summer asks more of you as a mom and as a business ownerWhy summer may need a completely different operating system than springWhat success could look like in this seasonHow structure and family rhythms create more peaceWhy it is okay to lower your standards on things that do not matterThe importance of asking for and accepting more supportHow to protect your energy before you are completely friedWhy feeling stretched does not mean you are failingHow to be more intentional about joy during summerWhy thriving often comes from subtraction, not additionKey takeawaySummer does not have to feel like drowning. You can build more support, more structure, and more peace into this season—and create a summer that feels better for you, your family, and your business.

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The cover story of Slow Flowers Journal's spring issue – published in early May — features an editorial-style photoshoot of a wedding at the top of Catamount Mountain in New York's Berkshires. The florals for this beautiful production were designed by Rebekah Mindel of Meadow Wilds, today's guest – and if you haven't seen or […] The post Episode 770: Hudson Valley farmer-florist Rebekah Mindel of Meadow Wilds, on growing and designing weddings with a sense of season and place appeared first on Slow Flowers Podcast with Debra Prinzing.

In this episode, Jen sits down with Melanie and Michelle, the founders of Fleurspace, a brand new platform designed to help florists solve some very real problems in the floral industry — like finding temporary studio space, renting cooler space, hiring freelancers, finding setup crews, and getting support in new markets.If you have ever wondered how you would pull off a bigger wedding, work in another state, find freelance floral help, or rent studio space for a few days, this episode will introduce you to a tool that could make all of that easier. Melanie describes Fleurspace as “Airbnb for florists” — a place where florists can list studio space, workshop space, freelance services, and support roles, and where other florists can search for the help they need.Melanie shares her background as a florist with 22 years of experience, while Michelle talks about her entrepreneurial background and how the idea for Fleurspace came together. Together, they explain how the platform works, who it is for, and why they believe it can create more flexibility and opportunity in the floral world.In this episode, they cover:What Fleurspace is and how it worksWhy it is being called “Airbnb for florists”How florists can list studio space, workshop space, and cooler accessHow freelancers, drivers, setup crews, and strike crews can list their servicesHow florists can rent space or hire help as neededWhy this could be a game changer for destination work, larger events, or home-based studiosHow payments and bookings work through the platformWhy this could help florists take on bigger weddings with less panicHow Fleurspace is already growing beyond the United StatesWhy this matters for floristsThis episode is especially valuable for florists who:run a home-based studioneed temporary cooler spacewant to freelance moreneed setup or strike helpwant to expand into larger weddingsneed more flexibility without committing to permanent studio overheadwant to work in new markets or new statesKey takeawayYou do not always need to build everything from scratch in your business. Sometimes the right support, the right space, or the right freelancer can help you take on opportunities you otherwise would have passed up. Fleurspace is trying to make that support more accessible for florists.Connect with FleurspaceWebsite: http://fleur-space.comInstagram: @‌fleurspaceofficialEmail: hello@fleur-space.com

There is a lot of noise in the wedding industry right now.People are talking about slower wedding seasons, lower booking projections, market changes, and all the reasons to panic. And when that kind of energy is everywhere, it can be really easy to start spiraling and focusing on everything that feels uncertain.In this episode, Jen shares a powerful reminder: stop spending your energy on everything you cannot control and start focusing on what you can.Because while you may not be able to control the economy, industry projections, or what everyone else is doing, you can control how you show up in your business, how you price, how you market, how creative you are, and how intentional you are with your strategy.This episode is all about protecting your energy, staying present, and making sure your time is being spent in the places that will actually move your floral business forward.In this episode, Jen talks about:Why anxiety keeps pulling you into fear about the futureHow to stay focused on what is actually in your controlWhy showing up consistently in your business matters so muchHow pricing for profit can make a bigger impact than obsessing over revenueWhy you do not need to be the cheapest florist in town to winHow to attract your ideal client through strategy, creativity, and alignmentWhy chasing dollars without alignment can leave you stuckHow to create more impact by thinking outside the boxWhy your creativity and passion can help you stand out in your marketHow to make this year powerful, even if the industry feels uncertainKey takeawayIf the sky is falling, hold your own umbrella.Stop wasting time worrying about all the things you cannot fix, control, or predict. Focus on what you can do inside your own business to create momentum, attract the right people, and build something that feels profitable and aligned.Mentioned in this episodeThe Floral CEO MastermindInstagram: @‌thefloralhustleEmail: jenny@thefloralhustle.com

Busy season does not have to mean losing yourself.In this episode, Jen shares practical strategies for staying grounded, protecting your peace, and leading your business well when life and work both feel full. After coming off a busy weekend with two weddings, family responsibilities, and everything else that comes with real life, she reflects on why she felt calm instead of cracked in half — and what has shifted in the way she approaches busy seasons now.This episode is for florists and creative business owners who are tired of feeling like stress, chaos, and burnout are just “part of the job.” Jen talks about how busy season does not create chaos — it reveals it — and how better boundaries, stronger systems, clearer priorities, and more intentional self-care can completely change how you experience your busiest times of year.In this episode, Jen talks about:Why busy season reveals the weak spots in your businessHow to protect your mornings and start your day with intentionThe difference between what feels urgent and what is actually urgentWhy you need boundaries before you are already drowningHow to stop saying yes to everything during busy seasonWhy your team needs clearer roles and expectationsThe importance of taking care of your body during high-stress seasonsHow to reduce decision fatigueWhy you do not need to absorb other people's chaosThe power of having a reset planWhy giving yourself permission to do less can actually help you do betterHow peace can become part of your business strategyKey takeawayPeace is not lazy. Peace is leadership.If you want to make it through busy season feeling more grounded, more prepared, and less reactive, this episode will help you rethink the way you approach your time, your energy, and your business.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

“Flowers are not a luxury” on the Daily Grind ☕️, your weekly goal-driven podcast. This episode features Kelly Johnson @kellyfastruns and special guest Michael Jacobson @frenchflorist, who is CEO of French Florist, one of the fastest-growing floral brands in the U.S., redefining what's possible in one of the world's oldest industries. He's built a high-performance franchise model that triples the revenue of traditional flower shops by fusing timeless artistry with modern technology and operational excellence. S9 Episode 16:  5/19/2026Featuring Kelly Johnson with Special Guest Michael JacobsonFollow Our Podcast:Instagram: @dailygrindpod https://www.instagram.com/dailygrindpod/  X: @dailygrindpod https://x.com/dailygrindpod Facebook: https://www.facebook.com/dailygrindpodTikTok: https://www.tiktok.com/@dailygrindpodPodcast Website: https://direct.me/dailygrindpod   Follow Our Special Guest:Website: https://www.frenchflorist.com/  Instagram: @frenchfloristTik Tok: @frenchfloristX: @FrenchFlorist

In this episode, Jen talks about something that can feel uncomfortable but can completely change your business: feedback. After receiving some difficult client feedback this week, Jen breaks down how she handled it, what she learned from it, and why feedback is one of the most important tools florists can use to improve their consultations, client communication, and overall wedding experience.If you are a florist, wedding vendor, or creative business owner, this episode will help you understand how to ask for feedback, how to sort useful feedback from emotional noise, and how to use both positive and negative feedback to strengthen your business instead of spiraling.In this episode, Jen covers:Why feedback is information, not a personal attackHow to ask for feedback after a client goes in a different directionWhat Jen learned from a difficult consultation and follow-up conversationWhy not all feedback is created equalHow to separate feedback from your identity as a business ownerWhy patterns in feedback matter more than one-off commentsHow to use client feedback to improve consultations, onboarding, communication, timelines, and systemsWhy positive feedback matters just as much as critical feedbackThe CEO mindset for handling feedback without drowning in itHow feedback can help you refine your brand, process, and client experienceWhat florists can learn from feedbackJen shares a real story from a recent inquiry where a bride felt like the consultation was not the right fit. Instead of reacting emotionally, Jen asked for feedback, reflected on what she could improve, and used that experience as an opportunity to refine the questions she asks during consultations. This episode is a powerful reminder that feedback can reveal growth opportunities — even when the person giving it is difficult.Key takeawayFeedback is not always fun, but it can be incredibly valuable. The most successful florists are not the ones who never receive hard feedback — they are the ones who know how to use it to improve their systems, communication, and client experience.If you are a florist struggling with:difficult client feedbackwedding consultation improvementproposal and onboarding communicationcreating a better client experienceconfidence in your floral business…this episode will help you think like a CEO and use feedback as a growth tool instead of making it mean something devastating about your worth.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

PJ talks to Carole about the red tape that makes life just frustrating, asks would you stop using self-checkouts, chats to the fridge-on-the-back FTD Brothers who will run in Cork on Monday. And more... Hosted on Acast. See acast.com/privacy for more information.

Text Agony Aunt Roz with your Cutflower Questions.In this engaging interview, Milli Proust shares her journey from acting to floral artistry, her passion for seed breeding, and her innovative approach to sustainable flower farming. Discover practical tips on propagation, seed saving, and designing with seasonal flowers, along with insights into her upcoming projects and books.TakeawaysMilli's journey from acting to floral artistrySeed breeding and propagation techniquesDesigning sustainable and seasonal flower bordersYou can purchase Milli's book hereFollow Milli on Instagram here or view her website here First Tunnels, leaders in domestic and commercial product tunnels.  https://fieldgateflowers.kartra.com/page/newslettersThe Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclubLots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers   Facebook Group 'Cut Flower Farming  - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection 

In this episode, Jen dives into one of the biggest things holding florists back: worry. From specific flower varieties not coming in, to imposter syndrome, to worrying about what other florists are doing, this episode is a reminder that so much of what drains your energy is not actually helping your business move forward.Jen shares 10 things she wants florists to stop worrying about, along with practical shifts to help you let go of what is slowing you down and focus more on what actually matters.In this episode:Why you should stop promising specific bloomsHow to handle people saying no to your businessWhy someone judging your business should not stop youHow to stop letting imposter syndrome run the showWhy flower shortages and delayed product do not need to own your brainHow comparing yourself to other florists wastes your energyWhy you are not “too much” for showing up onlineWhy trying to be for everyone waters your business downWhy nothing needs to be perfect the first timeWhy waiting until you “know more” is keeping you stuckKey takeawayWorry is not helping you book more, design better, or build the business you want. The more you let go of trying to control everything, please everyone, or be perfect before you begin, the more freedom you create for real growth.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

Have you ever felt weird about following up with a bride or couple after sending your proposal? Have you worried that you were going to sound pushy, annoying, desperate, or just plain sleazy?In this episode, Jen breaks down 10 practical ways to follow up with a bride professionally, confidently, and effectively—without sounding like you are begging for the booking. Because follow-up is not about chasing people. It is about leading the process, giving direction, and helping couples know what to do next.If you are a florist, wedding vendor, or creative business owner who struggles with sales follow-up, proposal follow-up emails, or booking wedding clients, this episode will help you create a stronger follow-up process that feels natural and gets better results.In this episode, Jen covers:Why professional follow-up sounds different than insecure follow-upHow to set expectations from the beginning so follow-up feels normalWhy “just checking in” is not enoughHow to follow up with value instead of awkward energyWhy making the next step crystal clear mattersThe best follow-up cadence after sending a wedding proposalHow to use urgency without sounding pushyWhy emotional intelligence matters when following up with couplesThe mindset mistakes florists make when someone does not respond right awayHow confident wording changes your follow-up emailsWhen to stop following up and let the lead go gracefullyWhat you'll learn:If you have ever wondered how to follow up with a bride after sending a proposal, how often to follow up with a wedding inquiry, or how to write a follow-up email without sounding desperate, this episode gives you practical, real-world examples you can start using right away.Jen shares why follow-up should feel like leadership, not begging—and why your job as a business owner is to guide people through the process with confidence, not disappear after the proposal is sent.Key takeaway:Follow-up is not sleazy when it is clear, helpful, timely, and professional. The goal is not to pressure someone into booking. The goal is to make the decision process easier, calmer, and more obvious for them.Why this matters for florists and wedding pros:A strong follow-up process can help you:book more weddingsincrease proposal conversionsfeel more confident in salesstop overthinking ghostingcreate a more polished client experienceIf you are trying to improve your wedding sales process, proposal follow-up strategy, or how to book more wedding clients, this episode is a must-listen.Listen nowTune in to hear all 10 ways to follow up with a bride without feeling sleazy—and start using follow-up as a powerful part of your booking process.If you want, I can also turn this into a matching Instagram caption + carousel for the episode.

In this episode, Jen breaks down what it really takes to deliver a seamless wedding day experience — because delivering flowers is not just dropping off product, it is delivering a brand experience.After reflecting on her recent Business, Bouquets and Branding Workshop and a bouquet-only wedding that reminded her how important clear expectations are, Jen dives into the real reason some wedding days feel smooth and polished… while others feel chaotic and stressful. The difference is not just how hard you hustle that morning. It starts long before the wedding day itself.A flawless wedding delivery is built through clear communication, thoughtful planning, strong mechanics, accurate recipes, understanding venue logistics, calm leadership, and a team that knows exactly what they are doing.In this episode:Why delivering a wedding is really delivering an experienceHow flawless delivery starts before wedding dayThe importance of clear proposals, recipes, and countsWhy venue logistics matter more than most florists realizeWhat questions to ask before wedding dayHow to build a production schedule that reduces chaosWhy labeling matters more than you thinkHow to organize personal flowers so nothing gets missedWhy mechanics need to be designed for transport, not just beautyHow your energy on-site affects the planner, couple, and whole experienceWhat to double-check before leaving a weddingThe mistakes that make weddings feel chaoticWhy wedding-day execution directly impacts your reputation and referralsKey takeawayA flawless wedding is not created because you hustled harder that morning. It is created because you planned, communicated, organized, and led the experience from the very beginning.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

For episode 50, we're joined by Janne Ford — a floral designer and photographer based in North Yorkshire, UK. Her background is in fashion and textiles, and more than a decade in that industry gave her a deeply trained eye for colour, texture, and movement. That eye now turns entirely toward flowers.She grows what she photographs. She shoots only in natural light. The results are floral portraits that feel less like images and more like moments — intimate, seasonal, and full of quiet intention.Janne's move from fashion to floristry wasn't a departure — it was a deepening. The principles that shaped her textile work (how colour behaves, how texture creates mood, how movement draws the eye) translate directly into how she designs and photographs flowers. That compositional confidence is hard to pin down until you know where it comes from.Because Janne grows what she photographs, her work is genuinely tethered to the seasons — not styled to look that way, but rooted in the real, day-to-day changes of a living garden. Each image belongs to a specific time of year, a quality of light, a bloom at its exact peak. It's a patient practice, and the body of work it produces feels honest and alive in a way that's increasingly rare.Janne runs floral photography workshops from her garden studio in North Yorkshire and leads creative retreats in the UK and France. If you want to learn to see and capture botanical beauty with more intention, her website is the place to start. Until next time — peace, love and rebloom

How to Make Your Big Goals Actually HappenIn this episode, Jen shares what came up for her after hosting the first Business, Bouquets and Branding Workshop on the family farm — a dream she had been thinking about for a long time. Reflecting on that milestone led her to something bigger: how goals actually happen.This is not just an episode about vision boards or dreaming big. It is about the real work behind bringing something to life: intention, planning, chunking big dreams into smaller steps, and building a roadmap you can actually follow.Jen talks about how much progress she has already made on her vision board this year, why using her vision board as a phone screensaver has been such a powerful visual reminder, and how the quarterly review process inside the Floral CEO Mastermind helps keep goals moving forward instead of getting forgotten.She also shares practical examples of how this works in real life — from planning a workshop experience on the farm to researching and bringing home Valais sheep — to show how seemingly huge dreams become possible when you break them into clear, manageable pieces.In this episode:Why dreaming big is not enough on its ownThe difference between vague goals and real executionHow to build a roadmap for a goal you care aboutWhy visual reminders help keep your goals front and centerHow Sunday prep can keep you aligned with what mattersWhy bite-sized action is often the missing pieceHow to stop half-assing your goals and start creating momentumWhy support and accountability matter so much when you want real changeKey takeawayManifesting is not just about wanting something. It is about intention, action, clarity, and putting structure behind the dream. Big goals happen when you stop winging it and start breaking them down into steps you can actually take.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

Caught Her Kissing the Florist Next DoorBecome a supporter of this podcast: https://www.spreaker.com/podcast/true-cheating-wives-and-girlfriends-stories-2026-true-cheating-stories-podcast--5689182/support.

Maria-Christina Oliveras is currently starring on Broadway in Manhattan Theatre Club's The Balusters at the Samuel J. Friedman Theatre. A versatile performer and Drama Desk nominee, her theater credits include Between Riverside and Crazy, Amélie, Machinal, Bloody Bloody Andrew Jackson, Hadestown, Cymbeline, Here Lies Love, and more. On screen, she has appeared in Blue Bloods, The Blacklist, and Law & Order: SVU, and she will soon be seen in the upcoming film Vivien & the Florist and Mindy Kaling's next television series, Not Suitable for Work. This episode was recorded on April 28, 2026. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Jeni revisits one of her favorite financial frameworks — Profit First by Mike Michalowicz — just in time for wedding season. Whether you're just starting out or scaling your floral business, this system can help you finally pay yourself consistently and build a profitable business.What You'll Learn:The core principle of Profit First: allocating revenue into dedicated "buckets" (bank accounts) before expensesThe 5 key accounts: Income, Sales Tax, Owner's Compensation, Profit, and Operating Expenses (OPEX)How to calculate your percentages based on your actual gross salesHow to handle sales tax as a florist (especially with variable local tax rates)The difference between gross and net sales — and why it matters for your allocationsHow to conduct an expense audit to find hidden or unnecessary costsWhat to do if you're not yet profitable — and how to use a percentage-based formula to start building profit from your very first eventWhy a separate, less-accessible profit/savings account (like a Schwab Simple Plan) helps prevent overspendingThe mindset shift from "spending money to grow" to running your business like a CEOResources Mentioned:

Have you ever sent a proposal and thought, this is it… they are absolutely going to book — and then heard nothing?No reply.No questions.No feedback.Just silence.In this episode, Jen breaks down why proposals often fall flat and what florists can do to make them convert better. Because most of the time, your proposal is not failing because your flowers are not good enough. It is failing because the process around it is not doing enough to build trust, create clarity, and lead the client to a decision.In this episode:Why a proposal is a sales tool, not just a pricing sheetHow “grocery list” proposals kill the emotion of the saleWhy clients need to feel the transformation, not just see line itemsHow too much information can overwhelm buyersWhy the sale starts before the proposal is ever sentThe importance of pricing transparency and strong consultation leadershipWhy “let me know what you think” is not a real closing strategyHow deadlines and follow-up create momentumWhy your branding may be attracting shoppers instead of buyersHow fear and uncertainty can leak into your communicationWhy confident, grounded energy converts better than desperate energyKey takeawayIf your proposal is not converting, it does not automatically mean they did not love your work. It may mean your proposal was unclear, emotionally flat, lacked urgency, or was not supported by a strong enough sales process. All of that is fixable.Mentioned in this episodeIf you want help refining your proposals, consultation process, and client communication, Jen offers one-off coaching support and deeper business strategy inside the Floral CEO Mastermind.

Fluent Fiction - Italian: Blooms of Firenze: A Florist's Journey to Dreams & Discovery Find the full episode transcript, vocabulary words, and more:fluentfiction.com/it/episode/2026-04-24-22-34-02-it Story Transcript:It: Al mercato dei fiori di Firenze, la primavera era una sinfonia di colori e profumi.En: At the mercato dei fiori of Firenze, spring was a symphony of colors and fragrances.It: L'aria era impregnata del dolce odore dei gigli e delle rose appena sbocciate.En: The air was filled with the sweet scent of lilies and freshly bloomed roses.It: Tra le bancarelle affollate, Gianna e Luca lavoravano gomito a gomito, circondati da mazzi di fiori variopinti.En: Among the crowded stalls, Gianna and Luca worked side by side, surrounded by bunches of colorful flowers.It: Gianna era una fiorista creativa e determinata.En: Gianna was a creative and determined florist.It: Sognava di aprire un giorno il suo negozio di fiori.En: She dreamed of opening her own flower shop one day.It: Per lei, ogni petalo era una possibilità, ogni composizione una storia da raccontare.En: For her, every petal was a possibility, every arrangement a story to tell.It: Ma al mercato era difficile brillare da sola.En: But at the market, it was hard to shine alone.It: Luca era il suo compagno di lavoro, sempre al suo fianco, sempre pronto ad aiutare.En: Luca was her work partner, always by her side, always ready to help.It: Era contento della sua routine, ma dentro di lui ardeva il desiderio di viaggiare.En: He was content with his routine, but inside him burned the desire to travel.It: Quel mattino, mentre il sole sorgeva dietro i tetti di Firenze, Gianna era impegnata a cercare fiori speciali.En: That morning, as the sun rose behind the roofs of Firenze, Gianna was busy searching for special flowers.It: Un cliente importante sarebbe arrivato nel pomeriggio e lei voleva sorprenderlo con una composizione unica.En: An important client would arrive in the afternoon, and she wanted to surprise them with a unique arrangement.It: Ma il mercato era troppo affollato e i fiori più belli erano già stati venduti.En: But the market was too crowded, and the most beautiful flowers had already been sold.It: "Luca, non so cosa fare," disse Gianna, preoccupata, guardando i fiori rimasti.En: "Luca, I don't know what to do," said Gianna, worried, looking at the remaining flowers.It: "Ho bisogno di qualcosa di speciale."En: "I need something special."It: Luca le sorrideva, cercando di trasmetterle fiducia.En: Luca smiled at her, trying to convey confidence.It: "Possiamo improvvisare, Gianna.En: "We can improvise, Gianna.It: Sei bravissima, non dimenticarlo."En: You're fantastic, don't forget that."It: Con il supporto di Luca, Gianna iniziò a raccogliere i fiori disponibili: margherite, tulipani, e persino alcuni fiori di campo.En: With Luca's support, Gianna began gathering the available flowers: daisies, tulips, and even some wildflowers.It: Non erano quelli che aveva immaginato, ma erano straordinari a modo loro.En: They weren't what she had imagined, but they were extraordinary in their own way.It: Luca l'aiutò a creare una composizione diversa, utilizzando la sua esperienza e il suo occhio per i dettagli.En: Luca helped her create a different arrangement, using his experience and eye for detail.It: Alla fine del giorno, un'ora prima del previsto, arrivò il cliente.En: By the end of the day, an hour earlier than expected, the client arrived.It: Gianna, con un respiro profondo, mostrò il suo lavoro.En: Gianna, with a deep breath, presented her work.It: La composizione era un'esplosione di colori, perfettamente equilibrata e originale.En: The arrangement was an explosion of colors, perfectly balanced and original.It: Il cliente osservò il bouquet con occhi ammirati e disse: "È magnifico.En: The client observed the bouquet with admiring eyes and said, "It's magnificent.It: Vorrei vedere altre creazioni per un evento speciale."En: I'd like to see more creations for a special event."It: Gianna sentì un'ondata di gioia e sollievo.En: Gianna felt a wave of joy and relief.It: Era il segno di cui aveva bisogno.En: It was the sign she needed.It: Guardò Luca con gratitudine.En: She looked at Luca with gratitude.It: "Grazie per essere sempre al mio fianco."En: "Thanks for always being by my side."It: Mentre il cliente si allontanava soddisfatto, Luca sentiva un misto di orgoglio e desiderio.En: As the satisfied client walked away, Luca felt a mix of pride and longing.It: Sapeva che il mondo oltre Firenze lo chiamava, e presto avrebbe dovuto parlarne con Gianna.En: He knew the world beyond Firenze was calling him, and soon he would have to talk about it with Gianna.It: Ma per ora, il successo di Gianna era anche il suo.En: But for now, Gianna's success was also his.It: Prometteva a se stesso che, non appena fosse il momento giusto, le avrebbe parlato dei suoi sogni di viaggio.En: He promised himself that, as soon as the time was right, he would discuss his travel dreams with her.It: Gianna, con una nuova fiducia, sapeva che il suo sogno di aprire un negozio era più vicino.En: Gianna, with newfound confidence, knew that her dream of opening a shop was closer.It: E Luca, in silenzio, iniziava a tracciare la sua strada verso le avventure che tanto desiderava.En: And Luca, silently, began to chart his path towards the adventures he so desired.It: Così, tra i colori e i profumi della primavera fiorentina, i sogni facevano un passo avanti insieme.En: Thus, among the colors and scents of fiorentina spring, dreams took a step forward together. Vocabulary Words:the florist: la fioristathe fragrance: il profumothe lily: il gigliodetermined: determinatathe stall: la bancarellacreative: creativathe petal: il petalothe arrangement: la composizioneimprovise: improvvisarethe wildflower: il fiore di campothe detail: il dettagliomagnificent: magnificothe roof: il tettosurprise: sorprenderethe bunch: il mazzocrowded: affollatocontent: contentothe client: il clienteapprove: approvarethe market: il mercatothe possibility: la possibilitàbloom: sbocciareinspired: ispiratoroutine: la routineadmiring: ammiratoconvey: trasmetteredetermination: la determinazionethe event: l'eventogratitude: la gratitudinethe adventure: l'avventura

Have you ever had an amazing consultation, felt like the connection was there, sent over a beautiful proposal… and then heard absolutely nothing?No response.No follow-up questions.No “we went another direction.”Just silence.If that has happened to you, you are not alone—and in this episode, Jen is diving into one of the most frustrating parts of running a floral business: getting ghosted after sending a proposal.The truth is, most couples are not ghosting you because your work is not good enough. They are ghosting because they are overwhelmed, distracted, unsure how to decide, comparing too many vendors, or because your sales process left too much room for hesitation.Jen shares how ghosting is often a sales systems problem—not a talent problem.In This Episode, Jen Covers:Why clients ghost after proposalsDecision fatigue is realThey may be waiting on another quoteThey got sticker shock but do not know how to respondThey are overwhelmed by planning and put flowers on the back burnerThey liked you—but did not feel urgency to move forwardWhy “sending a proposal and hoping” is not a strategyMany florists send a proposal and disappear. If there is no next step, no guidance, and no confidence in the buying process, clients often stall out.Jen talks about why proposals should feel like part of a guided experience—not the end of the conversation.The follow-up system every florist needsIf you are not following up, you are leaving money on the table.Jen discusses simple follow-up timing like:3-day follow-up7-day follow-upFinal reminder / proposal expiration follow-upAnd how to follow up without sounding desperate.How to create urgency without being pushyClients need a reason to decide.Jen shares ways to create movement by using:Proposal expiration datesLimited availability messagingDate reservation languageCalm confidence instead of begging energyWhy confidence closes more sales than discountsDiscounting your pricing because someone goes quiet is usually the wrong move.Instead, Jen explains how stronger communication, leadership, and positioning yourself as the expert creates trust—and trust books weddings.Proposal mistakes that cause hesitationToo many choicesToo much fluff, not enough clarityNo clear next stepGeneric languageWeak presentationNo emotional connection to the design visionHow to position yourself after the consultClients want to feel led.Jen explains why couples are often looking for the vendor who feels:OrganizedExperiencedEasy to work withCreativeIn demandCalm under pressureKey Reminder from This Episode:Getting ghosted does not automatically mean they said no.Sometimes it means they need leadership, clarity, or a nudge.If You're Ready to Book More Weddings:If you want help with proposals, follow-up systems, pricing, positioning, and actually converting more inquiries into bookings, check out the Floral CEO Mastermind.This group is built for florists who are ready to stop guessing and start growing.

The 26-year-old was knocked off his board by strong waves near Haskell’s Beach in California. His quick-thinking friend saved his life. AND On a random Acts of Kindness Day, a florist leaves flowers all around the city for strangers to find. To see videos and photos referenced in this episode, visit GodUpdates! https://www.godtube.com/blog/man-saves-friend-who-was-swept-out-to-sea.html https://www.godtube.com/blog/florist-leaves-flowers-around-city.html Discover more Christian podcasts at lifeaudio.com and inquire about advertising opportunities at lifeaudio.com/contact-us.

Hello, flower friends.What if tomorrow you had to hit the reset button?No clients.No referrals.No brand recognition.No social proof.Would you know what to do next?In this episode, I'm breaking down exactly how I would rebuild my floral business from the ground up in 2026 if I had to start over today. Because the truth is… some of you feel like you're starting over right now. Maybe inquiries are slow, maybe you've plateaued, maybe your business feels out of alignment, or maybe you're just ready for more.This episode is packed with the strategies I'd focus on first to create momentum, attract better clients, and build a profitable business faster.In This Episode We Cover:Why trying to do everything is keeping florists stuckHow niching down helps you grow faster and attract dream clientsWhy brand matters more than most florists realizeHow showing your face online builds trust and books weddingsWhy networking with planners, venues, photographers, and rental companies can shortcut years of marketingHow to build a strong portfolio without spending a fortuneWhy pricing like a CEO matters early in businessThe sales skills every florist needs to learnHow AI, templates, and systems can save time and reduce burnoutWhy protecting your energy is essential for long-term successThe power of getting in the room with people who think bigger than you doKey Reminder From This Episode:If I had to restart, I wouldn't panic.Because now I know success is not luck. It's strategy, positioning, consistency, and confidence.And if you feel like you're starting over right now… this may actually be the best thing that's ever happened to your business.Ready to Grow Faster?If you're ready to stop spinning your wheels and build a floral business that makes more money without burnout, come join me inside the Floral CEO Mastermind.✨ Learn more here: http://floralceo.com/mastermindThank you so much for listening, flower friends.And you have an amazing flower-filled day.

There are people who grow dahlias, and then there are people who spend two decades quietly shaping what dahlias can become. Kristine Albrecht is one of those people.From a weed-choked quarter acre in Santa Cruz, California, Kristine has built an extraordinary breeding program, growing 1,500 seedlings a year and selecting only about 50 to carry forward. Her cultivars (all marked with the K.A. prefix) have won some of the highest honors in the dahlia world, including multiple Daryl Hart Awards and the Stanley Johnson Medal. She was the first California breeder to receive that honor.In this conversation, Kristine walks us through how she got started (giant pumpkins played a role), what hand pollination actually looks like in the field, why she keeps organza bags on everything in August, and what traits she's breeding for right now. We also get into soil health, virus testing, the Juicy Fruit gopher trick, and why your soil test matters more than any recipe you'll find online.Key Takeaways Hybridizing is a numbers game and a patience game. Kristine starts with 1,500 seedlings and keeps about 50 by season's end. Hand pollination gives you more control over traits. Open pollination from bees adds genetic diversity. Both are valuable. First-year seedlings are incredibly vigorous, and most are virus-free when grown from seed. About 87% of older dahlia varieties carry virus, which is why new, clean varieties matter so much. There is no universal soil recipe for dahlias. Get a soil test and feed based on what YOUR soil actually needs. Kristine practices no-till farming with cover crops, building soil biology over time rather than tilling each year. She carries a bleach solution in a wearable pack to sanitize cutting tools between every plant. Patience is everything. Some breeding goals take 4 years. Some take 15.Resources & Links Mentioned Santa Cruz Dahlias website: santacruzdahlias.com Kristine's Instagram: https://www.instagram.com/santacruzdahlias/ Kristine's YouTube: https://www.youtube.com/@kristinealbrecht3560 Book: Dahlia Breeding for the Farmer, Florist, and the Home Gardener https://amzn.to/4sEjn1Q Book: Dahlias: Seed to Bloom https://amzn.to/4myYF25 Stonehouse Dahlias (licensed seller of K.A. varieties. Sales are every other Saturday from March 21 through May 16.) https://stonehousedahlias.com/Show Notes: https://thefloweringfarmhouse.com/2026/04/16/ep-91-dahlia-hybridizing-with-kristine-albrecht/Guest BioKristine Albrecht is a dahlia hybridizer and grower at Santa Cruz Dahlias in Santa Cruz, California. She's been growing dahlias since 2006 on a quarter-acre suburban plot that's home to over 2,600 dahlias. Kristine is vice president of the Monterey Bay Dahlia Society, author of two dahlia books, and a tireless advocate for excellence in dahlia cultivation. Her K.A. cultivars have earned national recognition including multiple Daryl Hart Awards, the Stanley Johnson Medal (she was the first California breeder to receive it), and the Les Connell Medal.Sign up for our podcast newsletter: https://bit.ly/thefloweringfarmhousenewsletter

Hello, flower friends.If you've ever had a client say, “Well, another florist quoted me way less…” — this episode is for you.Because here's the truth:You're not losing bookings because you're more expensive.You're losing them when the value isn't clear.In this episode, I'm breaking down a real client situation where the numbers didn't add up—and why being the higher-priced option didn't actually hurt me.We're talking about what's really happening when quotes are wildly different… and how to position yourself so clients confidently choose YOU anyway.

On this week's episode, we're talking about something so many business owners, moms, and creatives feel deep in their bones:the pressure to do it all.People ask all the time, “How do you do everything?”And the honest answer?You don't.In this episode, I'm sharing a more vulnerable look at what it actually feels like to juggle business, motherhood, relationships, personal goals, home life, and all of the invisible mental load that comes with trying to be everything to everyone.Because the truth is, every time you choose one thing, you are not choosing something else. And that doesn't make you a failure. It makes you human.We're diving into:Why “doing it all” is a mythThe guilt and shame that come with not getting everything doneHow high-achievers often become their own harshest criticsWhy support in your life and business matters so muchHow to know when your plate is too fullWhy you can't grow your business on leftoversHow to start cutting the “spaghetti off your plate” so you can move forward with more intentionThis episode is for the florist, the mom, the dreamer, and the high-achiever who feels like they're constantly falling short… even while doing so much.You do not need to be perfect.You do not need to do it all.You need support, strategy, and permission to prioritize what matters most.If your plate is overflowing and you're ready to get more intentional in your business without burning yourself out, the Floral CEO Mastermind was built for exactly this.Learn more at:http://floralceo.com/mastermindThank you so much for listening, flower friend.And you have an amazing flower-filled day.

In this episode, Jen sits down with Grace of Grace Myler Media and The Wedding Edit to talk about wedding-day content creation, social media strategy, and what florists and wedding pros need to know about showing up online.If you've been wondering how to create better behind-the-scenes content, what kinds of posts are actually performing right now, or whether social media management is something your business should outsource, this conversation is packed with insight.In this episode, we cover:What a wedding content creator actually doesWhy wedding-day content creation has grown so quicklyHow Grace built two branches of her business: one for businesses and one for weddingsWhat makes social media content perform well right nowWhy saves and shares matter more than likesHow behind-the-scenes B-roll can strengthen your brandWhy showing your face and personality matters onlineWhat “talking head” videos are and whether they still workHow social media management works behind the scenesWhen it makes sense to outsource social media versus just getting content supportHow to deal with imposter syndrome when showing up onlineKey takeawaysPeople are hiring more than just your flowers—they are hiring youA strong social media presence builds trust, authority, and connectionB-roll and behind-the-scenes footage can create longevity in your contentTalking to camera can be powerful, but even simple story posts and casual clips helpSocial media management doesn't have to be all or nothing—content creation can be a great first stepComparison can quickly feed imposter syndrome, so boundaries around consumption matterConnect with GraceGrace Myler MediaInstagram + TikTok: @gracemylermedia - https://www.instagram.com/gracemylermedia/https://www.tiktok.com/@gracemylermediaThe Wedding EditInstagram: @theweddingeditbygmm - https://www.instagram.com/theweddingeditbygmm/

Gabby Flower Delivery Truck bravely drives to a new part of Ahway Island to collect flowers for a very special bouquet! Hello everyone!  We hope you enjoyed our new stories this week. Now, welcome to Favorite Friday! Sometimes we like to listen to our favorites again. Please enjoy “Delivering Joy,” and we'll be back with a new story on Monday! Narrator: Female Story Begins: 3:23 Delivering Joy Excerpt: Gabby Delivery Truck had just started her morning with her driver, Jordan the Florist. Gabby loved delivering flowers! Everyone always had a big smile on their faces when Gabby and Jordan pulled up to their homes. Gabby loved making others happy – it was one of the reasons why she delivered flowers! Jordan would collect everyone's orders at the beginning of the week. Then, Jordan and Gabby would head to the Community Garden and other special areas on Ahway Island where flower picking was allowed. She loved to collect the perfect flowers for a bouquet. Today's Meditation: Love flows through you in this meditation as you imagine a baby fawn and mama deer. Looking for ways to help your child learn emotional regulation and how to self soothe? You’ll find them on Ahway Island®. Be Calm on Ahway Island® Podcast offers original bedtime stories, like “Happy Dragon,” paired with meditations for kids. We help them drift off to sleep with a guided relaxation and a calming story. Gently nestled within each podcast episode are mindfulness techniques and positive learning moments. You can search for stories by Learning Message, Character Type, or Narrator Type on our Episodes page. To learn more about our mission at Ahway Island and our team, please visit our About page, or check out our FAQs. Creating the original bedtime stories and art for Be Calm on Ahway Island takes a lot of time and care. As a listener-supported podcast, we truly appreciate our members on Patreon. If you’re not already a member, please consider joining! Writing, recording, editing, and publishing episodes and managing digital platforms is an enormous endeavor. Our Patreon program will help continue to grow Ahway Island and we hope you will support us! You can choose from 2 different Membership Levels, all of which include access to our Archives and an extra episode each week! Are you and your children enjoying our stories and self-soothing meditations? We hope your child loved “Delivering Joy.” We ask for your positive reviews to help others find us, too! Please leave a 5-star review on your favorite podcast app (such as Apple Podcasts). And, please follow, like, and/or share our social media profiles (Facebook, Twitter, Instagram ) to help us bring our original stories with positive messages to even more listeners! In the press: Digital Trends warns listeners that “you may not make it through an entire episode fully conscious.” Yay! We're honored that the website of Southwest Virginia Community Health Systems includes us on their list of Technology to Boost Mental Health. Jooki recommends us as an outstanding podcast for preschoolers. We're reaching listeners internationally! Sassy Mama Hong Kong included us in their article on transitioning into the new year, Sassy Mama Singapore recommends us for limiting screen-time while sheltering at home, and Haven Magazine Australia included us in their tips for getting through the school holidays. Thank you to Anne Bensfield and Pamela Rogers of School Library Journal for listing us as one of “8 Podcasts To Encourage Mindfulness!” We hope your day is a beautiful as a blooming bouquet!