Podcasts about florist

Think you need huge blocks of time to make big progress in your floral business? Think again! In this episode, I'm sharing 10 practical, actionable things you can do in short bursts — just 20 minutes — that will move the needle in your business, even on your busiest weeks.Whether you're juggling weddings, a day job, kids, or farm chores (

Think you need a huge budget to grow your floral business? Think again. In this minisode of The Floral CEO Podcast, Jen shares 5 proven, low-cost marketing strategies that have helped her book weddings and grow her brand — without spending a dime on Google or Facebook ads.Whether you're just starting out or trying to book more clients, these tips will help you get visible, connect with your ideal couples, and build a thriving floral business — all while keeping your costs low.Here's what you'll learn in this episode:Maximize Social Media – Create consistent, visually appealing, shareable content that gets noticed. Use location tags, vendor tags, and behind-the-scenes posts to expand your reach.Leverage Word of Mouth & Referrals – Build strong relationships with planners, venues, and vendors to drive client recommendations.Collaborate Locally – Partner with photographers, venues, and other wedding pros for styled shoots, events, or in-kind arrangements that put your work in front of new audiences.Boost SEO with Blogging – Share venue-specific and design-focused blog posts that attract couples searching online.Start Email Marketing for Free – Use a simple lead magnet and free tools like Mailchimp to nurture leads and stay top of mind.These strategies prove you can grow your wedding floral business with creativity, consistency, and connection—not just ad spend.

What are the top 6 flowers you absolutely need to know about right now? Join host Yvonne Ashton as she welcomes back resident flower guru David Dahlson for another exciting flower show and tell on Mornings with Mayesh! In this episode, we reveal the top 6 stunning flower varieties that every florist, designer, and flower enthusiast needs to know about. David shares his expert insights on timing, availability, and care tips for each bloom, including two gorgeous carnation varieties, an exciting new jumbo craspedia, exclusive Degas roses, and two beautiful phlox options perfect for fall arrangements. Featured in This Episode: Carnation Opium Thrill (coming in 3 weeks) Carnation Petra with peachy pink tones and impressive 3-4 inch blooms New Jumbo Craspedia variety with nearly 2-inch diameter heads Limited edition Degas Roses in stunning gold bronze (Mayesh US exclusive) Cherry Caramel and Crème Brûlée Phlox varieties with excellent fall supply NOTE: this episode is best in video format.  Show notes, photos, and video replay:  https://www.mayesh.com/blog/mwm-top-6-flowers-to-know 

In this episode of The Flower Podcast, host Scott Shepherd sits down with Franceska McCaughan, The Hotel Florist, to explore how florists can grow their businesses with weekly floral accounts. Franceska shares her journey from experimenting with flower bars to building a thriving business serving hotels, restaurants, and professional spaces. She explains why embracing trial and error, thinking profit-first, and creating memorable client experiences can transform your floral business. You'll learn: -How weekly accounts can create reliable, recurring income
 -Why embracing “no” as “not right now” can open new opportunities
 -The importance of knowing your numbers and setting profit-first goals
 -Tips for building client relationships that last
 Whether you're a florist, event designer, or flower farmer looking to add a steady revenue stream, this conversation is packed with practical advice and inspiration.  Learn more about Franceska's Starter Challenge - 7 days to learn how to pitch to hotels! Learn more about today's episode and all of our past guests by visiting TheFlowerPodcast.com.  Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more! If you have a minute, it would be great if you could leave a review wherever you listen to our podcast. You can also watch our conversations on YouTube, in addition to tip-filled videos and educational Lives. Be sure to subscribe to our channel so you don't miss a minute.

Are you feeling the weight of wedding season creeping in? In this episode of The Floral CEO Podcast, Jen gets real about burnout as a wedding florist—how it happens, why it happens, and the 10 practical strategies you can implement to prevent it. After a marathon wedding weekend with a massive hanging installation and no teardown help, Jen hit a wall and realized just how crucial it is to manage your energy, boundaries, and systems before burnout takes over.You'll learn:How to identify your burnout threshold and why knowing it is key to a sustainable business.10 strategies to avoid wedding burnout, including batching tasks, outsourcing help, and automating repetitive processes.The importance of blocking recovery days and prioritizing your health to recharge between big events.How saying “no” with conviction to clients and jobs that don't align can save your sanity and energy.Why celebrating your wins and reflecting on your work can restore joy and purpose in your floral business.Whether you're a seasoned wedding florist or just stepping into larger events, these tips will help you stay energized, prevent burnout, and fall back in love with your floral business—even in the busiest seasons.

Laura Dowling served as the White House Chief Floral Designer from 2009-2015 during the Obama administration. In this episode she shares her favorite White House projects and tips for holiday decor.  I loved hearing about her experience interviewing for the job at the White House. Inspiring and honest, I loved every minute of this conversation!  Laura's latest book, Designing Christmas, will be out this fall and I can't wait to order it.

As floral business owners, we're constantly told to “invest in your business”… but what does that actually mean? And more importantly—how do you know if an investment will actually pay off?In this episode of the Floral CEO Podcast, I'm breaking down the investments that completely changed my floral business—and the ones I absolutely regret. After spending well over $100K on tools, education, and support, I've learned which investments create freedom, revenue, and growth… and which ones are just expensive mistakes.If you've ever felt stuck wondering if you should buy a course, pay for ads, hire help, or sign up for new software, this episode will give you clarity.What You'll Learn in This Episode:✅ The best business investments that skyrocketed my growth as a wedding florist⚠️ The common mistakes florists make that cost time and money

con Giuliano Gomez

In this episode you'll get to know one of the talented and dedicated farm members of the Philadelphia Floral Guild.  Elise Hanks owns and operates Terra Luna Herbals, a microfarm located in the very urban Norris Square neighborhood of Philadelphia.  Elise has been working in flowers for over a decade, both in florist shops and at farms.  In fact, she was an employee at my flower farm all the way back in 2012 so this conversation and the way we work together now as peers feels beautifully full circle to me.  Elise launched Terra Luna out of a small community garden space in 2015, at first focusing on homegrown, value-added herbal products.  There are several crossover crops between herbal medicine and floristry, so Elise soon found herself selling bouquets to Riverwards Produce, a local, independent grocery store.  Today her focus has shifted considerably to growing high-quality, specialty stems for wholesale to florists.  She joined PFG in 2024 and has proven the old adage “small but mighty” is true.  While Elise grows on a very small footprint, her unique offerings, high quality, and reliability have made her a standout at PFG.  I'm excited for you to get to know Elise a little bit better through this chat!  You can also find Elise on Instagram where she frequently posts very real glimpses into the highs and lows of flower farming and small business ownership.  Her handle is @terralunaherbals. ---- This podcast is brought to you by the Philadelphia Floral Guild, a collective of flower farms in the mid-Atlantic region selling together to florist and other wholesale buyers. We help you elevate your design work and manifest a better tomorrow with locally-grown stems.  Visit philadelphiafloralguild.com to learn more and follow us on Instagram @phillyfloralguild for regular inspiration.  Sign up for our newsletter to stay up to date on what's in season, tips and tricks for design, and the latest episodes.  Not near Philadelphia but would like to source local flowers for your business?  Check out localflowers.org and rootedfarmers.com to find a flower farm near you.   What Can Locally Grown Stems Do For Your Floral Business? Less Shrink: Without the stress of a long ride in the global supply chain, our stems are superior in quality with much less breakage and far better hydration. Less Labor: Our growers do all the work of a studio assistant, stripping stems and making fresh cuts on stems that go directly into water and never leave a water source. This means you do not have to process anything! Less Trash: There are no boxes, packing paper, bubble wrap, box straps, plastic sleeves, and all the other usual trash that comes with a flower delivery from the traditional wholesaler. More Inspiration:  Designing with the seasons sparks creativity.  No two weeks are the same.  More Community:  Workign with local growers is a very personal connection.  You'll grow your community every time you buy local. 

There's a growing conversation online about how “being a wedding florist sucks.” But here's the truth—I love being a wedding florist!

On this episode of The Kara Goldin Show, we're joined by Michael Jacobson, CEO of French Florist—the Los Angeles-based floral brand that has transformed from a single struggling shop into a $9.5M+ powerhouse poised for national franchise expansion. Michael is on a mission to disrupt the floral industry with a blend of creativity, operational excellence, and a commitment to customer experience.In our conversation, Michael shares what it took to transform French Florist, from the unsexy but critical work behind the scenes to building a brand that puts feelings and customer experience first. We dive into the systems and mindset shifts needed to scale a family business, the power of storytelling in a traditional industry, and why focusing on values before revenue has driven French Florist's success.Whether you're a founder looking to reinvent a legacy business, a brand builder wanting to understand operational excellence with heart, or someone who loves hearing about bold transformations—this episode is packed with insight and inspiration. Now on The Kara Goldin Show. Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks. To learn more about Michael Jacobson and French Florist:https://www.instagram.com/frenchfloristhttps://www.linkedin.com/in/michaelrichardjacobsonhttps://www.frenchflorist.com/ Sponsored By:Open Phone - OpenPhone is offering 20% off your first 6 months! Just go to OpenPhone.com/KaraGoldinApple Card - Visit apple.co/cardcalculator today and discover just how much Daily Cash you can earn. Check out our website to view this episode's show notes: https://karagoldin.com/podcast/720

In this minisode, Jen walks you through her step-by-step process for prepping a large-scale wedding—featuring a $15,000 event at The Machine Shop with a jaw-dropping 60-foot hanging floral installation. From calculating square footage to choosing the right mechanics, ordering product, and budgeting for fun flower finds, Jen shares the exact systems she uses to keep big wedding weeks stress-free.Whether you're designing your first large install or scaling your floral business, this episode is packed with real-world insight and time-saving tips. Learn how Jen prepares her team, plans her floral recipes, and sets herself up for a smooth, successful event—all while keeping her sanity intact.What You'll Learn:How to break down a complex install by square footageThe floral mechanics Jen uses (and why she skips paddle cages)How to stay within budget while still adding creative flairWhat's on her pre-wedding prep checklistHow to use systems to avoid wedding week chaosMentioned in This Episode:Holex for product orderingFloral CEO Mastermind: floralceo.com/mastermind

In this episode, Danielle sits down with Allen Morgan, who owns Maggie's Florist on 2nd Avenue with his wife. Some topics covered in this episode include the history of florists and florist shops in their family, how their business operates and the positives that this business brings to Decatur, and advice that he would give others who want to start a business, but are unsure of how to do so. We also ask questions about what it is like to work with a spouse every day, and even the speaker's favorite flowers! Make sure to tune in! Maggie's Florist Visit Decatur Alabama⁠⁠ Find Your Flow in MoCo is a part of the Destination Marketing Podcast Network. It is hosted by Danielle Gibson and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠⁠https://thedmpn.com/⁠⁠. If you are interested in becoming a part of the network, please email ⁠⁠adam@thebrandrevolt.com⁠⁠.

Based in Kingston, Massachusetts, on Boston's South Shore, farmer-florist Julie Raymond grows cut flowers for her clients' wedding florals. After an initial career in social service, Julie's graduate work in horticulture and landscape design now informs her philosophy. She says: “That background in science and design is rooted in everything I do and has inspired […] The post Episode 726: Navigating weddings as a farmer-florist with Julie Raymond of Bittersweet Gardens appeared first on Slow Flowers Podcast with Debra Prinzing.

Freelancers are the secret ingredient to scaling your floral business without burning out—but managing them isn't always easy. In this episode, Jen pulls back the curtain on how she's built a thriving freelance team that supports her weddings, events, and installations. From creating a welcoming studio environment to setting clear expectations and having those tough conversations when needed, you'll walk away with actionable strategies to lead with confidence and kindness.If freelancers are part of your business—or you want them to be—this episode will help you hire, train, and retain the right people so you can step fully into your role as the CEO.

✨ Floral Rockstar Retreat Announcement: Your Dream Workshop Is Here! ✨Hello, flower friends! It's Jen, and I am SO excited to share a dream-come-true announcement with you. The next Floral Rockstar Retreat is officially happening—and this time, it's at my very own farm in Dennison, Minnesota!

Join Jen in this week's episode of the Floral CEO podcast as she dives deep into the concept of 'Profit First' by Mike Michalowicz. Jen shares her personal journey and insights into implementing this financial system in her floral business. Learn about the essential buckets for managing your revenue, including income, tax, owner's compensation, profit, and operating expenses. Jen also discusses the significance of keeping your business financially healthy and the importance of supporting yourself as an entrepreneur. Whether you're a seasoned florist or just starting out, this episode is packed with valuable advice for running a profitable floral business.00:00 Introduction to the Floral CEO Podcast00:14 Diving into Profit First00:57 Understanding the Profit First System01:59 Setting Up Your Buckets02:57 Simplifying the Tax Bucket04:44 Owner's Compensation Explained06:09 The Importance of the Profit Bucket09:00 Operating Expenses and OPEX Account11:38 Managing Multiple Accounts14:45 Expense Audits and Financial Adjustments22:39 The Role of Profit in Business Growth30:37 Final Thoughts and Encouragement

Working smarter, not harder — today I share five ways you can apply the 80/20 principle in your flower business to get better results.

As a small business owner, no one tells you how lonely entrepreneurship can feel.When you leave a team environment, a corporate office, or even a busy retail shop, you lose something important: community. Suddenly, it's just you. You're making all the decisions, carrying the weight of the challenges, and often celebrating wins alone too.In this episode, Jen opens up about her own experience with loneliness in her floral business and how she built a supportive network that not only helped her business grow but also made the journey less isolating.If you've ever craved connection, accountability, or just someone to talk shop with—this episode is for you.

If you've been feeling stuck, unmotivated, or like your business has lost its spark—this episode of The Floral CEO Podcast is for YOU.✨ I'm breaking down 7 things that could be sucking your business energy dry, like:

Michael Jacobson is the CEO of French Florist.Michael transformed his uncle's LA flower shop into a powerhouse that is now available nationwide.Wear Many Hats picked out their bouquet, Heavenly Colors, to go with the ambience of our studio and have gifted it to the ones that we love. Heavenly Colors is described as the most vivid hues seen only in spectacular sunsets that are on display in this heavenly work of art.Lets talk flowers, Michael's favorite arrangements, and how tech and flowers come together in an unexpected place.Please welcome Michael Jacobson to Wear Many Hats.⁠⁠instagram.com/frenchflorist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/wearmanyhatswmh⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/rashadrastam⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rashadrastam.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wearmanyhats.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

his week on The Floral CEO Podcast, Jen is sharing her go-to questions for seamless wedding day setups—especially when managing multiple events in one weekend (yes, she's done nine weddings and a funeral in a single weekend!).Jen dives into the crucial conversations you need to have with brides, planners, and venues to avoid last-minute surprises and ensure a stress-free day. From timelines to linen logistics and end-of-night flower plans, this minisode is packed with practical tips to help you execute weddings like a pro.

Fluent Fiction - Dutch: From Doubt to Dazzle: A Florist's Floral Journey Find the full episode transcript, vocabulary words, and more:fluentfiction.com/nl/episode/2025-07-07-22-34-01-nl Story Transcript:Nl: In het midden van de uitbundige kleurenzee van de Keukenhof tuinen, heerst een levendige sfeer.En: In the midst of the lavish sea of colors in the Keukenhof gardens, a lively atmosphere prevails.Nl: De zomerzon schijnt fel, terwijl bezoekers zich vergapen aan de ontelbare bloemen en ambachtelijke kraampjes.En: The summer sun shines brightly, while visitors gaze in awe at the countless flowers and artisan stalls.Nl: De lucht is doordrongen van de zoete geur van bloesems en het vrolijke geroezemoes van mensen die genieten van het festival.En: The air is filled with the sweet scent of blossoms and the cheerful murmuring of people enjoying the festival.Nl: Bastiaan, een jonge maar toegewijde bloemist, doorkruist langzaam het marktgedeelte.En: Bastiaan, a young but dedicated florist, slowly makes his way through the market area.Nl: Het doel is duidelijk: hij moet de perfecte bloemen vinden die zijn zomerbloemstuk kunnen maken.En: The objective is clear: he must find the perfect flowers to create his summer floral piece.Nl: De aankomende bloemenexpositie staat op het spel en hij verlangt ernaar om een meesterwerk te creëren dat de zomer in al haar glorie vastlegt.En: The forthcoming flower exhibition is at stake, and he longs to create a masterpiece that captures summer in all its glory.Nl: Maar ergens diep vanbinnen voelt Bastiaan zich onzeker; de keuze is enorm, en zijn budget beperkt.En: But somewhere deep down, Bastiaan feels uncertain; the choice is vast, and his budget limited.Nl: Terwijl hij langs de kraampjes slentert, raakt Bastiaan steeds meer in de war.En: As he strolls past the stalls, Bastiaan becomes increasingly confused.Nl: Elke kraam biedt prachtige bloemen; van heldere tulpen tot delicate anemonen.En: Each stall offers beautiful flowers; from bright tulips to delicate anemones.Nl: Hij ziet anderen, meer ervaren bloemisten, zakken vol met bloemen vullen zonder aarzeling.En: He sees others, more experienced florists, filling bags with flowers without hesitation.Nl: Hij raakt ontmoedigd, zijn dromen lijken te vervagen in de grote hoeveelheid keuzes.En: He becomes discouraged, and his dreams seem to fade amidst the vast array of choices.Nl: Dan valt zijn oog op een kraampje dat bijna over het hoofd wordt gezien door anderen.En: Then his eye catches a stall that's almost overlooked by others.Nl: Het is rustig en kleinschalig, maar de bloemen zijn ongebruikelijk en opvallend.En: It's quiet and small-scale, but the flowers are unusual and striking.Nl: Bastiaan voelt zich aangetrokken tot de kleurrijke gladiolen en ongewone blauwe riddersporen.En: Bastiaan feels drawn to the colorful gladioli and unusual blue delphiniums.Nl: Zijn hartslag versnelt.En: His heart beats faster.Nl: Hij aarzelt, maar dan herinnert hij zich: bloemenkunst draait om het volgen van je instinct.En: He hesitates, but then remembers: floral art is about following your instincts.Nl: Tijdens het kiezen van bloemen ontmoet Bastiaan Marieke, een vriendelijke medeflorist.En: While selecting flowers, Bastiaan meets Marieke, a friendly fellow florist.Nl: Ze glimlacht en kijkt naar zijn onconventionele selectie.En: She smiles and looks at his unconventional selection.Nl: "Mooi gekozen," zegt ze zacht.En: "Nicely chosen," she says softly.Nl: "De meeste mensen durven hier niet voor te gaan."En: "Most people don't dare to go for these."Nl: Haar woorden geven hem hoop en vertrouwen.En: Her words give him hope and confidence.Nl: Samen discussiëren ze over de mogelijkheden en ideeën, en Bastiaan voelt zich meer op zijn gemak.En: Together, they discuss the possibilities and ideas, and Bastiaan feels more at ease.Nl: Met een volle mand verlaat Bastiaan het kraampje met Marieke aan zijn zijde.En: With a full basket, Bastiaan leaves the stall with Marieke by his side.Nl: Hij voelt de spanning van zijn schouders glijden.En: He feels the tension fall from his shoulders.Nl: Vertwijfeldheid heeft plaatsgemaakt voor vastberadenheid.En: Doubt has been replaced by determination.Nl: Hij heeft niet gekozen voor de geijkte rozen of drukke zonnebloemen, maar voor bloemen die een verhaal kunnen vertellen.En: He hasn't chosen the conventional roses or busy sunflowers, but rather flowers that can tell a story.Nl: Bloemen die de essentie van zijn visie vangen.En: Flowers that capture the essence of his vision.Nl: Thuis, terwijl hij zijn bloemstuk af maakt, kijkt Bastiaan vol trots naar zijn creatie.En: At home, as he finishes his floral arrangement, Bastiaan looks at his creation with pride.Nl: Het is anders, maar prachtig.En: It's different, but beautiful.Nl: Sprankelende kleuren en unieke vormen.En: Sparkling colors and unique shapes.Nl: Hij voelt dat hij een stukje van zichzelf in het werk heeft gestoken.En: He feels he has put a part of himself into the work.Nl: Voor het eerst vertrouwt hij op zijn eigen creatieve vermogen.En: For the first time, he trusts in his own creative ability.Nl: De zon begint langzaam onder te gaan, en Bastiaan weet dat hij een belangrijke les heeft geleerd.En: The sun slowly begins to set, and Bastiaan knows he has learned an important lesson.Nl: Vertrouwen op zijn instinct en creativiteit is essentieel.En: Trusting in his instincts and creativity is essential.Nl: Met een glimlach sluit hij de deur van zijn winkel, tevreden en hoopvol voor wat de toekomst zal brengen.En: With a smile, he closes the door of his shop, satisfied and hopeful for what the future will bring. Vocabulary Words:midst: middenlavish: uitbundigeprevails: heerstcraftsmanship: ambachtelijkeblossoms: bloesemsmurmuring: geroezemoesdedicated: toegewijdeforthcoming: aankomendemasterpiece: meesterwerkuncertain: onzekervast: enormbudget: budgetstrolls: slentertconfused: in de wardelicate: delicatediscouraged: ontmoedigdarray: hoeveelheidoverlooked: over het hoofd gezienstriking: opvallendinstincts: instinctunconventional: onconventionelefellow: medeease: gemakdetermination: vastberadenheidconventional: geijkteessence: essentiepride: trotssparkling: sprankelendeshapes: vormentrusts: vertrouwt

Erin Webb grew up immersed in plants and horticulture, following three generations of Michigan ornamental nursey owners before her. For as long as she can remember, Erin was immersed in the business of plants. After studying business and Spanish in college, and after an initial career in corporate America, in 2019, Erin returned to the […] The post Episode 723: Drawing from her family's horticulture roots, Michigan-based farmer-florist Erin Webb of Florista of West Olive shares a farm tour and design demonstration appeared first on Slow Flowers Podcast with Debra Prinzing.

In this powerful episode of The Floral CEO Podcast, Jen tackles a topic that too many florists avoid: money—specifically, paying yourself. Whether you're new to the floral industry or have decades of experience, chances are you've undervalued your time and talent at some point.Jen shares the honest truth about what she's seen in coaching florists across the country: underpayment is rampant. But it doesn't have to be your story. Learn how to shift your mindset, structure your business for profit, and finally start paying yourself what you deserve—consistently.What You'll Learn:

Finding the right wedding florist means more than pretty arrangements; it requires local knowledge of venues, seasons, and community standards.For more, visit https://botanicaleden.com Botanical Eden City: West Jordan Address: 5197 W. Wells Park Rd. Website: https://www.botanicaleden.com/

Welcome to the very first episode of The Floral CEO Podcast! After 2.5 years as The Floral Hustle, Jen is ushering in a bold new era—one that centers on florists fully stepping into their power as CEOs. In this deeply personal and powerful reintroduction, Jen shares what inspired the shift, what to expect from this new direction, and why it's time for florists everywhere to claim profitability, confidence, and fulfillment in their business and life.Jen celebrates 30 years in the floral industry and reflects on how her journey, her farm, her family, and her role as a coach have shaped this moment. She invites you to step into a version of your business that is sustainable, joyful, and profitable—and she's here to help you make it happen.What You'll Learn:

What happens when you mix a deep love for small business with the drive to shake up an outdated industry? You get BloomNation.  In this episode, I sat down with Farbod Shoraka, Co-founder & CEO of BloomNation, to talk about how a few powerful insights—and one unforgettable lunch—led to the creation of a platform that empowers thousands of florists and small business owners across the U.S. We delve into how BloomNation evolved from a simple idea into a nationwide software solution that enables independent florists to thrive in the e-commerce landscape. Farbod opens up about his personal motivations, lessons learned during the pandemic, and how his company is helping preserve the soul of small businesses while building for long-term resilience. Here are some key moments from the episode: * How Farbod's father's unwavering support helped him leave finance to launch his first startup   * The early insight that disrupted the floral industry—and why removing the middleman mattered   * How the pandemic became a tipping point for small business digital adoption   * The strategy behind BloomNation's evolution into Promenade and their recent UK expansion   * Farbod's no-BS advice for founders: “Don't listen to anyone. Carve your own path.”   Join me, Ramon Vela, in listening to the episode and hear how one founder is creating meaningful impact—one bouquet, one order, and one small business at a time. For more on BloomNation, visit: https://www.bloomnation.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. 

What does it really mean to build a network that changes lives? Sarah Cain saw a need—not just for business growth, but for women to connect, support, and lift each other up. She started Women Driving Business to bring all kinds of women together, creating real relationships and she used her own challenges—including a cancer gene—to show how information and action matter. Sarah's story shows how asking for help and sharing our experiences can lead to opportunities, health, and even hope. Support The Rose HERE. Subscribe to Let’s Talk About Your Breasts on Apple Podcasts, Spotify, iHeart, and wherever you get your podcasts. Key Questions Answered What inspired the creation of Women Driving Business, and how is it different from other women’s networking organizations? How did Sarah use networking to help build her business, Sarah’s Florist? What was Kathy Edwards’ role in connecting The Rose and Women Driving Business? How did being the presenting sponsor help The Rose and its mission? What lessons did Sarah and Dorothy learn from their relationship with Kathy Edwards? How did networking help Kathy Edwards get access to timely cancer care? What are the three main classifications of cancer according to Sarah? Why does Sarah see a cancer diagnosis as potentially a blessing? What is Lynch syndrome, and how has it affected Sarah’s health journey? Why does Sarah participate in a clinical trial, and what new hope does it offer? Timestamped Overview 00:00 "Women Driving Business Initiative" 04:07 "Empowering Women at All Levels" 08:57 "The Rose Sponsorship Pitch" 10:57 Quiet Persuasion Transforms Service 14:13 "Finding Opportunity in Adversity" 22:00 Cancer Diagnosis: Treatable, Curable, Terminal 25:59 Avoid Processed Foods, Embrace Healing 27:22 Breast Cancer Vaccine Study Success 30:00 Doctors Committed to Finding Cure 35:11 "Be Kind to Yourself"See omnystudio.com/listener for privacy information.

Dan and Jay start an episode but are interrupted by a “gift” from an old friend. It looks like we'll have a cylinder out soon…...

In this heartfelt and empowering episode, Jen reflects on the magic of watching her biggest dreams—like farm life, floral workshops, and snuggling baby goats—come to life. She walks you through the journey from visualization to execution, breaking down how big goals become achievable when you truly believe that everything is figureoutable.Jen gets real about self-doubt, building a business that supports the life you want, and the SMART goal framework she uses to go from dream to done. Whether you want to leave your corporate job, book higher-budget weddings, or just finally draft that one email—you'll leave this episode feeling fired up and fully capable.What You'll Learn:

A Hawkes Bay florist has had her music listening habits nipped in the bud. Francie Croy listens to tunes on her phone while she works at her Waipukurau store. The florist was contacted by a music licensing organisation and told to turn the music off at the flower shop or buy a licence. The fee comes from OneMusic, which issues licences for certain music to be played in a commercial setting, so artists get their royalties. That includes music played while people are on hold on the phone, at a hairdressing salon, music radio in the background at the office or thumping tunes on the factory floor, there is a cost to anything outside of personal use. E-Central Flowers owner Francie Croy spoke to Lisa Owen.

From breathtaking bouquets to battling surprise snakes in Christmas trees (!), retired floral designer Sharon Walker takes us behind the scenes of the floral industry like never before! In this inspiring and fun-filled episode of The Tiberius Show, Sharon shares: How she got started in floral design (spoiler: it began with delivering flowers in high school!) Where flowers come from and how many people touch them before delivery The reality of long hours, standing all day, and heavy lifting (flowers aren't as light as they look!) Tricks to make your flowers last longer—Trader Joe's fans, you'll want to hear this! Why emotions and creativity make floral design such a meaningful career And yes… the story of the Christmas tree snake that still haunts her!Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tiberius-show--3352195/support.

In this inspiring minisode, Jen shares how leaning into creative thinking and owning your role as a designer—not just a florist—can be the spark that propels your business to new heights. Whether you're dreaming up bold installations with tennis balls and pickleball rackets or just trying to break free from the Pinterest copycat rut, this episode is your reminder that creativity = currency.Jen walks you through real-life examples, her own creative planning process, and how one florist in the Floral CEO Mastermind reignited her momentum (and revenue) with fresh ideas and excitement.What You'll Learn:

In this heartfelt and relatable debut episode, Jen opens up about what it feels like to hit “max capacity” as a florist and small business owner. Through her personal experiences—ranging from moving house, caring for her children and pets, to juggling weddings and leadership roles—she discusses how overwhelming life can become when you're wearing all the hats.Jen offers powerful mindset shifts, communication strategies, and tactical tools to help florists and creative entrepreneurs reset, manage expectations, and get back to their best selves. This episode is a permission slip to feel what you're feeling and take action that protects your peace and sanity.

An online catalogue strategy that taps into buyer psychology will make ALL the difference! Learn how to increase your average order value with intentional pricing, categorized products, and compelling photos.

Ever scroll through Instagram and feel like everyone else is fully booked while you're sitting with an empty inbox? In this raw and relatable minisode, Jen talks through the all-too-common spiral of comparison that florists face—especially during slower seasons.You'll learn how to shift your mindset, audit your systems, and get back into action mode with confidence. From improving your response time to posting with purpose, this is your pep talk to stop doom scrolling and start owning your path to success.What You'll Learn:

In this episode of The Flower Podcast, Elizabeth Hodges, owner of Philo Floral in Greenville SC., opens up about the powerful mindset shift that helped her build a business rooted in authenticity. We explore how understanding generational values—from Gen Z's focus on connection and transparency to older generations' appreciation for experience—can change the way you approach wedding consultations and client relationships. Elizabeth also shares her thoughts on taking ownership of your growth, letting go of the need to be liked by everyone, and the importance of putting on blinders when it's time to focus. We dive into how contracts provide security during uncertain times, the role planners play in her business, and why supporting local flower growers matters now more than ever.  A big thanks to our sponsors, The Gardener's Workshop—helping flower farmers grow smarter with tools, seeds, and courses rooted in real experience—and the Association of Specialty Cut Flower Growers, a community that supports and connects flower growers at every stage. This conversation is packed with honest insights and practical wisdom for anyone growing a flower-based business. Whether you're just starting out or reevaluating where you're headed, this episode will inspire you to lead with intention—and grow with confidence. Learn more about today's episode and all of our past guests by visiting TheFlowerPodcast.com. Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more! If you have a minute, it would be great if you could leave a review wherever you listen to our podcast. You can also watch our conversations on YouTube, in addition to tip-filled videos and educational Lives. Be sure to subscribe to our channel so you don't miss a minute.

This week Sydney and Audrey Talk about…How we schedule a wedding week so everything and everyone is ready for go-time on the clients big day!!Week-of preparations, tips and tricks, and a schedule that just works after years of trial and error!Shout out to EveryStem and Hog and Hen GJ!If you are getting married in the next couple years - schedule a FREE consult with us on our website! https://www.flowersbygarveysgardens.com/weddingsFollow our Instagram and send us a DM:⁠ ⁠⁠@GarveysGardensPodcast⁠⁠⁠Email us any questions, comments, or episode ideas: podcast@garveysgardens.comA refresher on Garvey's Gardens for everyone new listening in:We have so many new listeners we wanted to make sure everyone knows a bit about us as people, and about our Flower Farm and Flower Shop! Sydney: Owner and Farmer-Florist; former teacher; Braves baseball fan; loves reading romcoms and baking in her time away from the shop and farm. Audrey: Shop Associate and Podcast Manager; Colorado Mesa Uni Student; Student Teacher; vintage VW Racer and Restorer; Newlywed; Grand Junction Native.Garvey's Gardens: Flower Farm and Floral Boutique in Western Colorado! We grow flowers in Palisade throughout the whole year, although most are grown May-October, and those flowers end up in our shop and in our wedding designs for our lucky couples! Our Floral Boutique in Grand Junction, right off of Main St on 5th, is open daily for everyday floral orders, deliveries, gifts, and more! ⁠⁠Visit our website to place a seasonal fresh florals order⁠⁠ in the Grand Junction, Fruita, Loma, Palisade, Clifton, or Whitewater areas!⁠⁠Email List Signup on our Website (weekly emails)⁠⁠⁠⁠Our FREE Wedding Florals Checklist!⁠⁠Our Instagram!⁠⁠ @GarveysGardens⁠⁠⁠ ⁠@GarveysGardensPodcast⁠⁠Our YouTube Channel!⁠ ⁠@GarveysGardens⁠⁠

Do you really know if you're pricing your floral work for profit? In this episode, Jen dives deep into the top five pricing mistakes florists make—and exactly how to fix them. From emotional pricing and delivery miscalculations to ignoring profit margins, this is your wake-up call to stop treating your business like an expensive hobby and start making real money.Whether you're brand new or a seasoned florist, Jen's no-fluff advice will help you gain confidence, price with intention, and finally build the profitable business you deserve.What You'll Learn:

Ever feel like doing absolutely nothing—even when your to-do list is screaming? In this week's minisode, Jen shares a raw and relatable take on what to do when motivation is nowhere to be found. Whether it's wedding proposals piling up, kids keeping you up at night, or just plain burnout, Jen walks you through how to get back on track, reprogram your mindset, and take aligned action—even when you're feeling stuck.This is your kick-in-the-pants reminder that motivation isn't something you wait for—it's something you create.In This Episode, Jen Talks About:

Visit an urban cutting garden with me today – and meet long-time Slow Flowers member Eleanor Blackford, a wedding florist whose studio produces designs using only what she grows on her 6,000-square-foot city lot in Seattle's Beacon Hill neighborhood. You'll learn more about what Eleanor grows, inspired by her English grandmothers and their prolific cottage […] The post Episode 719: Weddings from the Garden, with urban farmer-florist Eleanor Blackford of Bloomwood Floral appeared first on Slow Flowers Podcast with Debra Prinzing.

This week's episode is personal, raw, and a reminder that success isn't always what we first imagined it to be. Jen opens up about deep-rooted feelings of inadequacy, family dynamics, and how those internal struggles shaped her drive in both life and business.From building a thriving floral empire to raising alpacas, bandaging goats, and navigating heartbreaking losses—all while coaching florists to greatness—Jen reflects on how success has evolved for her. It's not about staying busy to prove your worth. It's about building a life filled with beauty, meaning, and joy on your terms.If you've ever struggled with feeling "not good enough," or if you're rethinking what a fulfilling life really looks like, this episode is your sign to pause, reflect, and redefine success.In This Episode, Jen Shares:

When it comes to value, all customers are NOT created equal.

Feeling stretched thin and constantly stuck in the weeds of your floral business? You're not alone—and it's time to fix that. In this episode, Jen pulls back the curtain on a hectic week filled with weddings, helping a fellow florist, and juggling her growing farm… all while staying laser-focused on what really matters.If you're spending hours on low-value tasks and wondering why you're burnt out, this episode will help you shift into true CEO mode. You'll learn how to audit your to-do list, protect your creative energy, and invest time where it actually pays off.In this episode, we cover:✔️ What qualifies as high-value vs. low-value tasks✔️ How to stay in your “zone of genius”✔️ The surprising power of flower friends and support systems✔️ Why even first-time wedding bookings deserve delegation✔️ How to audit your time for better business resultsWhether you're designing solo or managing a team, this is your reminder that you are the CEO—and it's time to start acting like it.Timestamps:[00:00] Welcome + a wild week behind the scenes[03:45] The difference between high-value and low-value tasks[07:00] Jen's “zone of genius” and why yours matters[10:10] Delegating, outsourcing, and why it's never too early[14:20] Support systems: The power of your flower community[18:00] Take a task audit: Are you busy or building something?[21:15] Final thoughts: protect your magic, protect your timeLinks & Resources:

In this heart-filled and honest episode of The Floral Hustle, Jen shares how her journey into personal development transformed every area of her life—from her business and motherhood to her confidence and well-being. If you've ever felt like you're too maxed out to even think about growth, this episode is for you.Jen walks through the different seasons of her life—from survival mode to creating space for podcasts, books, masterminds, and coaching—and explains why personal development isn't a luxury… it's a lifeline. She also shares actionable micro-habits, mindset shifts, and creative ways to invest in your growth without needing a ton of time or money.What You'll Learn:

Welcome to another episode of our popular weekly live Q&A session on Instagram, Ask a Florist, featuring guest host Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is a floral designer who creates exclusively with flowers and foliage purchased from local growers. She is also one of our course instructors here at The Gardener's Workshop. In this episode, Ellen fields questions about: telling the story of local flowers, making bouquets, post-harvest care and handling, flower delivery best practices, and pricing your flowers, among others.MentionsThe Flower Farmer Club, presented by The Gardener's WorkshopEllen's newsletter signup⁠⁠Ellen's YouTube Channel⁠FlowerMore CommunityConnect with Ellen: ⁠⁠Ellen Frost Flowers (Instagram)⁠⁠, ⁠WebsiteEllen Online Courses: Florist School Online, Preparing to Sell to Florists⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠The⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers⁠⁠⁠⁠, owner of⁠⁠⁠⁠ The Gardener's Workshop,⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠ and⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠ Watch⁠⁠⁠⁠ Lisa's Story⁠⁠⁠⁠ and connect with Lisa on social media!

The decision to buy an existing flower biz can feel daunting.

A trip from Louisville to South Carolina is on tap for the April 2025 New Music Train. That means Adam Coop and Harris King and great new music picks. Adam discusses a new live album from Nineties favorites Soul Coughing, while Harris goes for new songs from Girl and Girl and Florist.  Rockin' the Suburbs on Apple Podcasts/iTunes or other podcast platforms, including audioBoom, Spotify, Google Podcasts, Amazon, iHeart,Stitcher and TuneIn. Or listen at SuburbsPod.com. Please rate/review the show on Apple Podcasts and share it with your friends. Visit our website at SuburbsPod.com Email Jim & Patrick at rock@suburbspod.com Follow us on the Threads, Facebook or Instagram @suburbspod If you're glad or sad or high, call the Suburban Party Line — 612-440-1984. Theme music: "Ascension," originally by Quartjar, next covered by Frank Muffin and now re-done in a high-voltage version by Quartjar again!  Visit quartjar.bandcamp.com and frankmuffin.bandcamp.com.

I recently reviewed 22 random florist websites across North America and found three common mistakes most of them were making. So in this episode, I'll reveal what those common mistakes were and show you how to correct them.