Podcasts about florist

Today's episode features a takeover of our popular weekly live Q&A session on Instagram, with featured guest Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is a floral designer who creates exclusively with flowers and foliage purchased from local growers. She is also one of our course instructors here at The Gardener's Workshop. In this Q&A, Ellen highlights the need for understanding florists' requirements, offers flower recommendations, and addresses challenges in winter sourcing. She emphasizes visual marketing and the power of storytelling to connect with others in the flower industry.Mentions⁠⁠Ellen's newsletter signup⁠⁠⁠FlowerMore Community⁠Connect with Ellen: ⁠⁠⁠Ellen Frost Flowers (Instagram)⁠⁠,⁠ ⁠⁠Website⁠ Ellen Online Courses: ⁠Florist School Online⁠, ⁠Preparing to Sell to Florists⁠⁠⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠The⁠⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers⁠⁠⁠⁠⁠, owner of⁠⁠⁠⁠⁠ The Gardener's Workshop,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠⁠ Watch⁠⁠⁠⁠⁠ Lisa's Story⁠⁠⁠⁠⁠ and connect with Lisa on social media!

Pre-Order Flowers Bloom Anyway: https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273In this episode of Rooted Agritourism, Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow in Central Minnesota, reflects on the highs and lows of 2025. She discusses setting measurable goals, navigating challenges, and enduring personal hardships, including infertility and community opposition to her business. Dr. Mergen provides insights into the grit required to build a thriving agritourism venture and announces exciting upcoming projects like the Farmers to Florist app and her soon-to-be-published book. She emphasizes the importance of slow, sustained effort and resilience in achieving long-term success.00:00 Introduction to Rotted Agritourism00:19 Reflecting on 2025: Achievements and Challenges02:28 Building a Thriving Business: The Journey06:46 Overcoming Community Challenges08:46 Exciting Plans for 202611:39 Upcoming Goals and Final ThoughtsSave $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Jen announces her three upcoming floral workshops for the year: The Installation Rockstar Intensive on March 10-11 in St. Paul, Minnesota, featuring hands-on portfolio building with an 'Old Hollywood Glamour' theme. The Business Bouquets and Branding Workshop on April 26-28 at her family farm in Denison, Minnesota, focusing on business development and branding photography; and the Floral Rockstar Retreat on August 16-18, also at her farm, offering a relaxing yet educational experience with activities like flower arranging, glamping, yoga, and more. Each workshop includes professional photo shoots, with opportunities for portfolio building and social media content creation. Early bird pricing and payment plans are available.

Send us a textHappy New Year, Freshies!!!  On this special 2026 New Year's episode of The Fresh Bunch, Jimi the Tulip, Mimi, and Ryan ring in the New Year with the help of a few of our favorite Freshies. Starting with Holly Haverman of Kennedy Flowers, on her 2nd year designing at the Rose Bowl Parade. Then we called in the big guns for some 2026 fresh perspective from Lori Wilson of the Flower Clique, and author and motivational speaker, Barry "The Goat" Gottlieb.  Plus, wisdom from Cameron "Positive Pappy" Papas of Norton's Florist, and a brief 2026 trends report from Juliana Bustilo of Ora Agency. We wind the episode down with Jet Fresh's top 10 products and rose varieties of 2026, and a final farewell to 2025 with Mike.Enjoy and Happy New Year!

Toni Garner is the daughter of a Cherokee educator and a first-generation Lebanese homemaker. Having grown up with flower shops on both sides of the family, she learned the ins and outs of the trade from her grandmother and her aunt.Toni graduated from Northeastern State University and opened Toni's Flowers & Gifts in Tulsa in 1983 when she was 26 years old.Toni was one of a hundred floral designers invited to do the inaugural flowers for George W. Bush's second term. Locally, she has given her time and resources to many community organizations, non-profits, museums, and universities. She and her good friend, Charles Faudree,  published a book titled Country French Florals and Interiors. Listen to Toni talk about the challenges of Valentine's Day, her friendship with Charles Faudree and Pat Gordon, and the story behind “Merry Christmas Anyway” on the podcast and website of VoicesOfOklahoma.com.

Life + Business Audit: How to Create Clarity, Alignment, and Sustainable GrowthAs the year winds down, it's easy to feel reflective, overwhelmed, or unsure of what needs to change next. In this episode of The Floral CEO Podcast, Jeni walks you through a powerful life and business audit designed to help you gain clarity, reduce burnout, and intentionally shape the next chapter of your business and life.This isn't about judgment, shame, or “fixing” yourself.It's about seeing clearly, reclaiming your energy, and choosing alignment over chaos.Why a Life + Business Audit MattersYour business does not exist in a vacuum.If your life feels heavy, chaotic, or unsupported, your business will eventually reflect that.In this episode, Jeni shares why:Your business cannot “save” your lifeMoney alone doesn't fix misalignmentSustainable success starts with clarity, boundaries, and honest reflectionThis audit helps you step out of reaction mode and into intentional CEO leadership.Part 1: Where Are You Right Now?1. Energy AuditTake an honest look at where your energy is going — and where it's being drained.Rate each area on a scale of 1–10:WorkdaysClient interactionsCreative workHome lifeMental loadPhysical energyAnything consistently under a 5 deserves attention — not guilt.2. Time AuditAsk yourself:Where is my time actually going?What feels busy vs. what moves the needle?How much of my time is reactive vs. intentional?Break your time into categories:Revenue-producing workAdmin / busyworkMarketingFamily & personal lifeScrolling / numbingRest (real rest)Then ask:Is my time aligned with my priorities — or just my habits?3. Money AuditThis is where many business owners avoid looking — and where clarity is most powerful.Reflect on:What did I actually pay myself?What parts of my business are profitable?What looks “successful” but pays terribly?Where am I leaking money (including time)?Ask the big question:Am I building a business that supports my life — or one that requires sacrifice without return?Part 2: What's Not Working Anymore?4. Tolerance AuditFinish these sentences honestly:“I'm tolerating __________.”“I keep putting up with __________.”“I know this isn't working, but I haven't changed it.”What we tolerate becomes our standard.5. Alignment AuditAsk yourself:Does my business reflect who I am now — or who I used to be?If I built this business today, would I build it the same way?Is my business aligned with my values, family life, health, creativity, and nervous system?Small misalignments add up over time.6. Identity AuditShift from:“I'm trying to…”to“I am someone who…”Ask:Who have I been acting like I am?Who do I want to become?What does that version of me say yes to?What does she stop doing?Identity shifts drive behavior change.Part 3: What Needs to Change?7. Subtraction Before AdditionBefore adding anything new, ask:What can I remove?What can I simplify?What am I done tolerating?Growth doesn't always mean more — often it means less, done better.8. Focus Audit: The 3–Thing RuleChoose:3 business priorities3 life prioritiesAsk:If I focused only on these, would my life and business improve?Everything else can pause, be delegated, or simplified.9. Support AuditYou are not meant to do this alone.Ask:Where do I need support?What am I carrying that isn't mine?Who helps me think bigger?Who holds me accountable?Support might look like systems, boundaries, therapy, coaching, or community.Part 4: How Do You Move Forward?10. Micro-Momentum PlanningInstead of fixing everything, ask:What's one 15-minute change I can make this week?One boundary I can set?One system I can tighten?Small shifts create big identity changes.11. Future You Check-InAsk:What will future me thank me for changing now?What would make next year feel lighter?Your body often knows before your mind does.12. Decision Filter Going ForwardEvery opportunity should pass through:Does this align with my values?Does this support my energy?Does this move me toward my goals?Am I saying yes out of fear or intention?If it's not a clear yes, it's a no or not right now.Final ThoughtsYou are allowed to:Change your mindWant something differentBuild a business that feels good and pays you wellChoose alignment over hustleYour life matters just as much as your business.Join the Goal Planning Party

Episode Title26 Things Every Florist Should Do Going Into 2026Episode Description2026 doesn't need to be new year, new chaos.In this episode of The Floral CEO Podcast, I'm walking you through 26 intentional, strategic things every florist should consider before heading into 2026 — from money and marketing to energy, systems, and alignment.This isn't about doing more.It's about doing what actually works — with clarity, profitability, and ease.You don't need to tackle all 26 at once. But you do need to stop drifting into another year without intention.What You'll Learn in This EpisodeIn this episode, we cover:How to reflect on 2025 without judgment — just data and clarityWhat to cut, simplify, or stop doing in your floral businessHow to realign your pricing, profit, and payWhere your time and energy are actually going (and if it's worth it)How to market smarter — not louderWhy alignment matters more than hustle heading into 2026How to choose growth that supports your life, not drains itThe 26 Things Every Florist Should Do Going Into 2026Reflect & RecalibrateReview what actually made you money in 2025Identify what drained your energy the mostDecide what you're no longer available forLook at your average order valueIdentify your most profitable client typeAudit how you truly spend your timeMoney & Profit (CEO Energy)Decide how much you want to pay yourself in 2026Separate business money and personal moneyStop using deposits to fund your lifeReview pricing that no longer worksBuild profit into pricing — not leftoversDecide what “enough” actually looks like financiallyMarketing & VisibilityChoose three marketing priorities (not ten)Choose consistency over perfectionMake your email address easy to findDecide what you want planners to see you asCreate evergreen content you can reuseDecide where you'll stop marketingSystems, Time & SustainabilitySimplify your offersBuild a 10-minute daily marketing habitCreate micro-momentum tasks for busy daysIdentify one system that needs tighteningGrowth, Identity & VisionDecide who you're becoming as a Floral CEOSay your goals out loudBuild accountability into your yearChoose alignment over hustleKey TakeawayYou don't need to overhaul your entire business overnight.But choosing even 3 things from this list — and actually following through — can completely change how 2026 feels.Clarity compounds.Alignment compounds.And intentional decisions always outperform hustle.Join the 2026 Goal Planning Party

As the year comes to a close, it's natural to start dreaming about what's next. But for many florists, 2025 didn't feel expansive or inspiring — it felt like survival.In this episode, Jen dives into what it really means to move from surviving to thriving in 2026. Not through hustle, burnout, or “new year, new me” energy — but through intention, reflection, boundaries, and strategic decisions that support both your life and your business.If you've felt exhausted, reactive, underpaid, creatively drained, or stuck in constant overwhelm, this episode is for you.In This Episode, We Cover:Why survival mode isn't failure — and why so many florists normalize burnoutThe physical, emotional, and creative cost of staying in survival too longHow margin (in time, money, and energy) completely changes your nervous systemWhy being “busy” isn't a badge of honor — and what it's actually costing youThe connection between your personal life and business growthHow thriving starts with alignment, not doing moreThe 5-Step Shift from Surviving to Thriving in 2026Acknowledge Survival Without ShameSurvival mode is a response — not a personal failure. Many florists are surviving because they're caregiving, rebuilding, healing, or simply carrying too much. Honor what got you here — and allow yourself to want more.Identify What's Keeping You StuckLow-margin work, undercharging, saying yes out of fear, lack of systems, inconsistent pay, and constant reactivity all keep you trapped. You can't change what you won't name.Redefine What Thriving Means to YouThriving isn't nonstop work or booking everything. It's calm, predictable income, creative joy, clear boundaries, support, and a business that gives back to your life — not one that drains it.Make Small, Strategic ShiftsThis isn't about burning everything down. Simplify your offers. Raise prices intentionally. Build planner relationships. Create systems. Focus on micro momentum — small actions that compound into real change.Decide That 2026 Will Be DifferentA new year doesn't create change — decisions do. Thriving requires intention, structure, and support. You don't have to do it alone, but you do have to choose it.Reflection Questions to Sit With:What parts of my business drain me the most?What actually makes me the most money?Where am I over-giving or saying yes out of fear?What am I no longer willing to tolerate in 2026?What would thriving feel like — not just look like?Want Support Creating a Different 2026?Jen is hosting a Goal Planning Party on January 5th at 1:00 PM CST, where you'll:Reflect on what worked (and didn't) in 2025Clarify what stays, what goes, and what gets simplifiedDesign goals that support your life and your businessConnect with other florists who are ready to grow with intentionYou'll receive a guided goal-planning worksheet and live support to help you start the year grounded and clear — not reactive and overwhelmed.

As the year winds down and the holidays approach, it's natural to start thinking about what's next—next year, next season, and the next version of your business and life. In this episode of the Floral CEO Podcast, Jeni reframes the idea of manifestation in a way that actually works for business owners.If the word manifesting makes you roll your eyes or feel skeptical, this episode is for you.Because manifestation isn't about wishful thinking—it's about clarity, intention, structure, strategy, and consistent action.

As the year comes to a close, it's tempting to rush straight into goal setting, vision boards, and big plans for the new year. But in this episode of the Floral CEO Podcast, Jeni challenges that approach and invites florists to do something far more powerful first: reflect.This episode is all about how intentional end-of-year reflection can help you build a floral business that is not only more profitable—but also more sustainable, aligned, and fulfilling.If you're a florist who feels stretched thin, stuck in survival mode, or unsure what to focus on next, this episode will help you slow down, assess what truly worked in your business, and make smarter decisions for 2026.

Do you feel like you're constantly waiting for the “perfect time” to finally sit down and work on your big business ideas? Welcome to the club, flower friend — because almost every florist I coach thinks they need huge blocks of uninterrupted time to build momentum.But here's the truth: your life will probably never give you endless hours of quiet, focused time…And you don't need it.In today's minisode, we're diving into Micro Momentum — the simple, doable, wildly effective approach that has helped me build my businesses, stay consistent, and keep moving forward even during the busiest, messiest seasons of life.Whether you're a florist, a mother, running multiple businesses, navigating neurodivergence, or simply overwhelmed by your to-do list — micro momentum is how you create progress right now, not someday.

In this episode, Jennifer Pearson — ceramic designer and creator of the Halliesphere, a sustainable flower-arranging tool — shares the real journey behind bringing a completely new product to market. If you're a product creator or e-commerce business owner, you'll get so much from hearing how she took an idea from her dining table to partnering with the last remaining fine china manufacturer in the UK.Jennifer talks about:Validating an idea through real customers — and what consistent demand at craft fairs taught her. tcaling a handmade product and navigating the challenges of finding the right manufacturer Sticking to your ethics and values when building a brandPricing, positioning and protecting your idea, including how she approached trademarks and design rights.Marketing a product no one knew they needed yetUsing Etsy effectivelyJennifer's honesty about the ups and downs of product creation makes this a relatable listen — especially if you're building something original and wondering how to get it out into the world.USEFUL RESOURCESHalliesphere Website: https://www.halliesphere.com/Halliesphere Facebook: https://www.facebook.com/Halliesphere/Halliesphere Instagram: https://www.instagram.com/halliesphereJennifer Pearson LinkedIn: https://www.linkedin.com/in/jennifer-susan-3848802ba/Halliesphere Etsy Shop: https://www.etsy.com/uk/shop/HalliesphereLET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

In today's episode, Jeni gets real about one of the least talked about but most important topics in the floral industry: paying yourself.So many florists are creating beautiful work, serving their couples like magic… and quietly paying themselves almost nothing.This episode breaks down why that happens, how to shift it, and the exact framework (Profit First) Jeni uses to make sure florists are paid fairly and consistently.Whether you're a new florist still feeling “grateful to be chosen” or a seasoned designer carrying years of undercharging, these strategies will help you build a business that actually supports your life — not drains it.

If you've ever wondered how florists actually get in with wedding planners, this mini episode is going to change the way you think about networking forever. Today, Jeni breaks down the fastest, simplest, zero-salesy strategy to get on a planner's radar — and it's something you can do in less than five minutes a day.Wedding planners are one of the most powerful referral sources you can have as a floral designer. They work with dream clients, they influence design decisions, and they often book 15–50 events per year. But many florists hesitate to reach out because they fear being judged, ignored, or coming off as too “salesy.”This episode is your reminder that you are providing a service their clients actively need. You're not selling a gimmick — you're offering a solution.And the simplest way to start building that relationship?Thoughtful, consistent engagement on their content.Not emojis. Not spammy comments. Not cold DMs.Just genuine, human interaction that helps you stand out in a crowded industry.Jeni walks you through:✨ Why engagement works better than pitching✨ The exact steps to thoughtfully interact with planners online✨ How the algorithm can actually work for you✨ What familiarity and name recognition can do to accelerate trust✨ Why this strategy mirrors real-life networking (but is way less awkward)You'll leave this episode with a clear, doable action step that builds what Jeni calls micro-momentum — tiny daily actions that snowball into real relationships and real bookings.

In this week's episode of The Floral CEO Podcast, Jeni digs into one of the most powerful — yet most underutilized — growth strategies in the floral industry: working with wedding planners, corporate planners, and niche event planners.If you aren't intentionally cultivating relationships with planners, you are missing out on major revenue, warm referrals, aligned clients, and the “easy button” that can completely shift the trajectory of your floral business.Jeni breaks down exactly how planners have transformed her own business — including corporate events booked with two weeks' notice, five weddings from a single planner relationship in one season, and hundreds of thousands of dollars in annual revenue directly tied to her planner network.In this episode, you'll learn how planners actually work behind the scenes, the different types of planners florists should be targeting, what content attracts planners, and how to build genuine relationships that lead to consistent bookings.What You'll Learn in This Episode

You don't need a 3-hour content planning session to market your floral business. In this episode, Jeni breaks down her simple 10-minute Instagram marketing routine — the one she does from the bathtub — and shows you how to turn random scrolling into intentional, revenue-supporting activity.Instead of getting lost in kitten videos and wainscoting reels (relatable

When Michael Jacobson took over his uncle's barely-profitable flower shop in 2018, many saw a sinking business — he saw potential. Through a mix of technology, obsessive customer care, and operational discipline, he turned what was doing roughly $600K a year into a $9.5M+ powerhouse. Today, French Florist isn't just surviving — it's preparing to scale nationally through franchise expansion. In this episode, Michael walks us through the behind-the-scenes rebuild: from modernizing outdated systems, rethinking margins, and making flowers a product people rely on, to proving that even a flower shop can be built like a high-growth business. Make sure to check out French Florist at https://www.frenchflorist.com/   Check out my new book on Amazon: https://amzn.to/4kRKGTX Register for Starting Small Summit 2026: https://startingsmallmedia.org/startingsmallsummit Watch our mini-doc - Starting Small: The Raw Truth Behind Entrepreneurship and the American Dream: https://youtu.be/eHuq93wIxs0?si=eDB-ycngvWNapRLO Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle   Thank you to this episodes mid-break sponsor, Suri. a sleek, travel-friendly sonic brush that delivers 33,000 vibrations a minute for a deep clean, has plant-based heads you can recycle for free, and now comes with a UV-C charging case that wipes out 99.9% of bacteria at the touch of a button. Brush better. Help the planet. And skip the landfill guilty-conscience — because SURI treats your teeth like the everyday essential they are. Explore it now at https://www.trysuri.com/en-us

In today's episode, Jeni dives into one of the biggest misconceptions she hears from creatives, florists, and women building businesses: “I'm just not disciplined.”Spoiler:Lack of discipline isn't what's holding you back — misaligned identity and missing strategy are.Jeni shares how our bodies cling tightly to old identities, why change feels like danger, and how trying to bulldoze your way into new habits with sheer willpower is the reason most goals collapse.Instead, she walks through the exact process she's used in her own life to rebuild her identity — from quitting a 1600-calorie-a-day Mountain Dew habit, to losing weight, to becoming someone who actually likes working out, to managing a family, a farm, and a business without constant overwhelm.Inside this episode you'll hear:

Conflict is one of the hardest parts of running a business, being in community, and honestly—being a human. In this episode, Jenna breaks down a healthy, grounded, four-step framework for having hard conversations without spiraling into anger, passive-aggressiveness, or resentment. After witnessing multiple conflict blowups in a single week, she wanted to share the exact method she personally uses (and teaches) to approach conflict with clarity and compassion.Most people avoid conflict because they're afraid of how the other person will react. But conflict doesn't have to be chaotic or destructive. In fact, when handled well, it can strengthen relationships, clean up misunderstandings, and create a healthier foundation in both your personal life and your business.Jeni walks you through:✨ The 4-Step Conflict FrameworkLead with how you feltWhy starting with your emotional experience (not accusations) sets the tone for a productive conversation.Share the behavior or situation you observedHow to frame what happened without blaming, attacking, or assuming intent.Invite their perspectiveThe importance of listening, seeking clarity, and truly hearing how they understood the situation.Collaborate on “How can this feel good for both of us?”The step most people skip—and why it's the actual key to resolution and long-term trust.Jeni also shares insights on:The exhaustion of carrying angerWhy passive aggression (hello, Minnesota!) doesn't get you anywhereWhen conflict patterns show you it's time to walk away from a relationshipThe importance of emotional self-regulation, especially as a leaderThe only two things you ever truly have control over in a conflict: how you feel and how you reactThis episode is an invitation to hold your power, speak honestly, and build relationships based on truth—not assumption. Whether you're navigating conflict with a client, coworker, partner, or friend, this simple process will help you approach the conversation with confidence and compassion.

In this episode of Franchise Marketing Radio, Lee Kantor interviews Michael Jacobson, CEO of French Florist. Michael shares his journey from corporate consulting to revitalizing his uncle's struggling flower shop by adopting European floral culture and modernizing operations. He discusses overcoming industry challenges like outdated technology and high commissions, and explains French Florist's focus on […]

CarneyShow 11.20.25 Live from Walter Knoll Florist, Oliver Platt, Brendan Wiese, Paul Kopsky by

In today's episode, we're breaking down how to market your business when you barely have time to breathe — let alone create content.If you're working a full-time job, raising kids, managing a household, and building a floral business on top of it all… this episode is going to feel like a deep exhale.Because the truth is:Marketing doesn't require perfection.It requires consistency.I'll walk you through the simple, realistic marketing system I teach florists who are stretched thin — a 10-minute routine that actually moves the needle. You'll learn what to post, how often, and what truly matters when time is limited.This isn't strategy for the “perfect” business owner with unlimited hours.This is for you — the real person doing real life while building something incredible.✨ In This Episode, We Cover:Why marketing feels overwhelming when you're short on timeThe myth of “needing to be perfect” to show up onlineWhat clients actually need to see from you (it's only 3 things)The easiest content to create when you're exhaustedHow to stay visible in 10 minutes a dayWhy messy, imperfect content often performs betterHow posting in the margins of your life still builds massive momentumA simple weekly marketing commitment you can actually stick to

If you're having one of those days (or one of those weeks)… this minisode is exactly what you need.In today's episode, I'm walking you through a simple, accessible 5-minute overwhelm reset—a grounding process I use whenever my brain feels like it has 47 tabs open and none of them are loading. Whether the kids need you, the orders are piling up, your phone won't stop dinging, or you're juggling life, business, and everything in between… this reset is for you.This isn't an hour-long retreat, a full spa day, or a perfectly quiet house. This is something you can do right now in the middle of the chaos—while driving, designing, hiding in your pantry, or between client emails.

In this episode of The Floral CEO, Jeni gets real about the seasons in business and life that feel hard. When everything—from getting out of bed to keeping up with weddings, kids, clients, and life—feels like climbing uphill, how do you keep going?Jeni shares raw stories from a recent wedding that tested her patience (and creativity), reflections on gratitude from her farm life, and the deep reminder that micro momentum—those small, consistent actions—are what truly move your business forward.This episode is for the florists, creatives, and entrepreneurs who feel like they're spinning their wheels. It's a mix of honest talk, practical mindset shifts, and tough-love encouragement to do it anyways.You'll hear:Why “trying” is actually winningHow micro momentum builds unstoppable growthThe difference between grace and excusesThe power of believing your success is inevitableWhy you must choose the “hard” that moves you forwardA gentle reminder: you don't need a perfect season to grow a beautiful businessBecause no matter how hard it feels — you're still building something beautiful.

In this week's minisode of The Floral CEO, Jeni dives into a word that makes many creatives cringe — profit. For too long, the floral industry has treated profit like a dirty word. We've been told that doing something we love and making money from it can't coexist. But that couldn't be further from the truth.Jeni shares why it's time to unlearn the mindset that “busy equals successful” and start building floral businesses that are sustainable, profitable, and joy-giving. She opens up about how shifting her focus toward profit created more freedom in her business — fewer weddings, higher margins, and more creativity.You'll walk away from this episode with a fresh perspective on money, mindset, and the true purpose of profit in your floral business.

Este jueves volvemos a sintonizar 'Radio Lindo' con la escritora y periodista Elvira Lindo para hablar sobre la hiperpaternidad. Abrimos una edición especial de La Ventana del Arte desde el Museo Guggenheim de Bilbao con su directora, Miren Arzalluz, y Miquel del Pozo. Nieves Concostrina nos trae un nuevo paseo por la historia. Nuestro pianista, Juan Pérez Floristán, vuelve al piano de 'La Ventana' para aclararnos algunos conceptos como el de la apropiación cultural o la música clásica.

In this week's episode, Jeni dives deep into one of the most profitable and creatively fulfilling parts of floral design — installations.She shares how installations have generated over $100K in revenue for her business and breaks down exactly how to make them a powerful, consistent income stream in yours.

Stephen Continues his discussion with Michael Jacobson about how he help save and ultimately revive his uncle's business. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [Travis Crawford Ad] Rick: Told you, Brian. Brian: Told me what? Rick: This is part two of last week's episode. Brian: Oh yeah. And it was getting good. Rick: And if you missed it, you can always listen to the first one. Just back up to last week's episode. Take it away fellas. Stephen Semple: In my TEDx Talk that I did, the very, very first slide, the very first slide is win the heart and the mind will follow. Michael Jacobson: That's exactly right. We're humans. We're emotion lead. That's exactly right. Stephen Semple: Even engineers make decisions emotionally. We are wired to make decisions emotionally and connect with things emotionally. So you're 1,000% correct on this. Michael Jacobson: Thank you. Yeah, I mean, so far so good. So ultimately, the market will decide if that's true or not, but I tend to believe that that is true. Stephen Semple: Well, it's already voted that way with you so far. Michael Jacobson: Yeah, I mean, it's coming that way. And so we really focus our brand on making the client feel like the hero because they are. Buying flowers from us should feel as good as receiving the flowers. It is a remarkable act to send flowers to somebody. You are literally creating a more loving world. Stephen Semple: Yes. Michael Jacobson: And I don't know what the meaning of life is, Kay, but when I ask people, a lot of times the response is it's human connection. Or if they want to go even deeper, the meaning of life is love. And so that's the business we're in. And if you're leveraging flowers, the most meaningful gift you can give to tell somebody that you love them, you should be praised for that. And so we make our centers feel very good about that as they should be. Stephen Semple: Well, if you think about it, your business is very, very similar. Let's just look at the emotional part. Your is very similar on the emotional level as engagement rings. The person who gives an engagement ring, yes, they want the person that they're giving the ring to feel good, but it's that I give this beautiful ring to this person. They feel good. I feel good in return. So you're absolutely right. The gift of giving when it's done right both end up getting positive emotional feelings about it. The receiver feels great. And when it's done right, the giver feels great as well. Here's the other thing that people discount in gift giving, it now actually creates a shared narrative. Michael Jacobson: That's right. Stephen Semple: Because we've actually shared in that gift, even if it's thousands of miles away, even if I never talk to the person, even if the person's in a coma and it goes to the hospital, I still have a shared experience now with that individual through emotionally taking that act. You're absolutely 1,000% correct on these things. Michael Jacobson: Yeah, thanks. It bothers me because we would not be doing what we're doing if somebody else was. We never had the ambition. So I want to answer your question on my franchise. We wouldn't franchise, we wouldn't even expand corporate locations if there was somebody in our industry that was doing it as well as we thought it should be done. But nobody is. Our market leader is 1-800-FLOWERS, and my job is not to bash the competitors. We shine our own lamp.

Drawing from her extensive experience, Jeni breaks down the cost analysis per square foot using hypothetical designs and discusses various strategies, including the use of Canva for estimating floral requirements. This episode highlights upcoming training sessions focused on installations, planners, and business goal setting available at floralceo.com/mastermind. This video is a must-watch for florists looking to streamline their workflow and enhance their offerings.00:00 Introduction to Floral Installations00:27 Breaking Down the Installation Process01:49 Calculating Costs and Pricing03:15 Estimating Flower Quantities05:44 Finalizing Retail Prices10:39 Advanced Tips and Upcoming Trainings12:29 Conclusion and Further Learning Opportunities

Send us a textPikmin 4, System Shock (Remake), Assassin's Creed Shadows, Fallout 4: Anniversary Edition, Over the Hill, The Binding of Isaac: Repentance+, Pastry Panic!, Order Up!!, Resident Evil 7, Resident Evil 8, and Resident Evil 9: Requiem, Animal Crossing: New Horizons – Nintendo Switch 2 Edition, Kirby Air Riders Direct 2, Bluey's Quest for the Gold Pen, Catto's Post Office, The Florist, Simogo Legacy Collection, Little Samson, Mouse: P.I. for Hire, Biped 2, Viewfinder, BALL x PIT , Warhammer 40,000: Rogue Trader, Fire Emblem Shadows update, Monster Hunter Stories 3: Twisted Reflection, Vampire Survivors Ode to Castlevania Expansion , Persona 3 Reload, No Man's Sky Breach, Shadow Labyrinth update, Factorio Nintendo Switch 2 edition, MARVEL Cosmic Invasion, Elden Ring: Tarnished Edition, Shantae, Inazuma Eleven: Victory Road ,Power up your holidays Nintendo Switch 2 trailers, Metroid Prime 4: Beyond, Metroid Prime 1-3: A Visual Retrospective, Nintendo's creature capturing patent for Pokémon rejected, New Super Mario Bros. Added to Nintendo Music, Mario at the 99th Macy's Thanksgiving Day Parade, The Legend of Zelda: Breath of the Wild vinyl soundtrack, SpongeBob SquarePants: Titans of the Tide, Hello Kitty Island Adventure - Nintendo Switch 2 EditionThe Gaming BlenderWe mash genres. We pitch games. You question our sanity.Listen on: Apple Podcasts SpotifySupport the show

This week Eric goes back to his roots, Matt gets rolling, GOG and LRG bring back some classics, Resident Evil gets a release date, Animal Crossing gets new content, the Portal levels up, The Florist gets a trailer, IGN shows off some indies, and we end off with bad news! Releases: DRAGON QUEST I & II HD-2D Remake & Once Upon A Katamari

In this vulnerable and honest episode, Jeni opens up about the mental load of trying to run a business while being a mom, partner, and woman who wants to do it all — and do it well.From juggling wedding setups, client communication, and creative energy to being present for your kids, managing household tasks, and just remembering to breathe — this episode gives voice to the quiet exhaustion so many of us feel but rarely talk about.Jeni reminds listeners that “done is better than perfect”, that it's okay to take up space, and that your business can grow slowly and still be deeply successful. This isn't about hustle culture — it's about building a business that works with your life, not against it.

Michael Jacobson wanted to help his uncle sell his flower shop, but now it is growing like a weed. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick in business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients, so here's one of those. [Seaside Plumbing Ad} Stephen Semple: Hey, it's Stephen Semple here and we are without Dave Young today because we have an opportunity for a really, really special interview. I have with me Michael Jacobson from French Florist and we had a conversation, it was probably about a month and a half ago, and I just thought some of the things that you shared was amazing and I was like, "I got to get Michael onto the podcast." Now, the first question I asked Michael is, what's your title? "We don't believe in titles." I said, "Are you the founder?" "Well, sort of." That's where we'll start. That's where we'll start the story about French Florist in terms of how you came to be the owner and what's happened in the time that the business has been with you. Michael Jacabson: Awesome. Thanks Stephen. This is a generous introduction. I appreciate that. Thank you. When I say we don't believe in titles, we really don't. As we get to be a bigger organization, we brought on a chief operating officer who's a lot smarter in operations than I am. And that's become my job is hire people that are smarter than you and give them the reins, so maybe, I don't know what title that is, but whatever that job is, and she tells me we do need titles because it helps with accountability and that kind of important stuff. I thought it was a little boring, but she did convince me. Stephen Semple: Before we go on, what size are you at today? You're large enough that you brought in a chief operating officer, so how many employees do you have now? Michael Jacabson: We've got just over 100 employees now. Stephen Semple: How many locations? Michael Jacabson: We have 10 locations now and we'll have 17 open by the end of the year. We'll have 60 open by the end of next, so a lot of our employees- Stephen Semple: Awesome. Michael Jacabson: ... right now aren't necessarily for the immediate now, but we're building the infrastructure to support tomorrow. Stephen Semple: That's cool. That's cool. That's amazing. That's amazing growth, so 100 people now, but you're really looking to go to that... You're at 17, going to 60 locations. That's awesome. Going back to the early days of how you found yourself owning French Florist. Michael Jacabson: Oh, gosh. Okay, so I don't know if this will resonate with the audience. Hopefully it does. I've graduated college... You hear the statistics of how many startups fail, whatever it is, 90, 95% of startups. I did- Stephen Semple: Most. Michael Jacabson: Most. And I actually joined a few startups in college that I didn't found but kind of joined their team. All of them, but one failed, so I saw firsthand too. And I took a job in super boring corporate consulting right out of college, paid super well, great opportunity. I could work alongside awesome executives at really awesome companies. That was the pitch. I didn't make it even a year. I made it about one year and it just didn't feed that fire in my belly. That was the wall that my ladder was leaned against and I could sit there and climb that ladder or if I'm not happy, do something about it. And so I had my ear to the ground with different opportunities and I got a call from my uncle one day and he says, "Mike, I've been running my flower shop for 38 years. I'm working six days a week, 60 hours a week or more,

Florist Mauricio Vivas grows marigolds for these reverent altars, and sells them at his store “Tony Rossi & Sons Florist” in Oakland's Fruitvale neighborhood. KALW's Jenee Darden recently spoke to Mauricio in 2024 about the significance of marigolds for Dia de los Muertos traditions.

Being busy doesn't mean you're successful — it just means you're tired.In this episode, Jeni shares the hard-earned lessons from years of chasing “busy” and finally learning that true growth comes from understanding profit, not just bookings.She dives into:

In this powerful episode, Jeni dives deep into one of the most common questions she gets from florists and creative entrepreneurs: “Can I really double my revenue next year?”Spoiler alert — yes, you can. But it requires clarity, commitment, and a plan.Jeni shares:

Tim reflects on Neil Saavedra's wisdom about connecting through casual conversation before celebrating the Broncos' historic comeback — rallying from a 19-0 deficit against the Giants to score 33 points in the fourth quarter and win. Jack in the Box announces it's selling Del Taco for $115 million to refocus on its main brand amid rising costs. Neil returns to talk about Disney's one-night-only Haunted Halloween Experience at the Mansion. The show closes with a shoutout to Candy's Florist in El Monte and Steckler's tongue-in-cheek advice quoting Tim's favorite line: “College grads are the unemployed.”

Your business runs on flowers — but it thrives on communication.In this episode of The Floral CEO Podcast, I'm diving into the five most common breakdowns florists make when communicating with clients — the simple but critical mistakes that can derail bookings, cause confusion, or leave clients guessing.If you've ever felt ghosted, overwhelmed, or unsure how to guide a client through your process, this one's for you. I'm walking you through how to identify red flags, set boundaries, and make your communication work for you (not drain your energy).

Fluent Fiction - Hebrew: One Florist's Blooming Success in a Tel Aviv Neighborhood Find the full episode transcript, vocabulary words, and more:fluentfiction.com/he/episode/2025-10-19-07-38-20-he Story Transcript:He: ברחוב שקט בתל אביב, בין בנייני דירות גבוהים, הייתה חנות פרחים קטנה בבעלות אלון.En: On a quiet street in Tel Aviv, nestled among tall apartment buildings, there was a small flower shop owned by Alon.He: זה הסתיו וכול הרחוב התקשט בסוכות ופרחים.En: It was autumn, and the entire street was decorated with sukkahs and flowers.He: הרחוב התעורר עם אנשים בעלי שמחה לרגל חג הסוכות.En: The street came alive with people filled with joy in celebration of the holiday of Sukkot.He: אלון אהב ליצור סידורי פרחים ייחודיים, אבל הוא הרגיש לחץ גדול בעונת החגים העמוסה.En: Alon loved creating unique floral arrangements, but he felt an enormous amount of pressure during the busy holiday season.He: הוא דאג שלא יוכל לספק למשפחתו את כל מה שהיא צריכה אם העסק לא ישתפר.En: He worried that he wouldn't be able to provide everything his family needed if the business didn't improve.He: אלון פתח את החנות בבוקר וחשב על הסידור המרכזי המיוחד שהוא רוצה ליצור עבור לקוחותיו לחג.En: Alon opened the shop in the morning, thinking about the special centerpiece he wanted to create for his clients for the holiday.He: אבל היו בעיות.En: But there were issues.He: לא היה לו מספיק כסף לקנות את הפרחים המובחרים שהוא באמת רצה.En: He didn't have enough money to buy the premium flowers he truly desired.He: ממש מעבר לפינה הייתה חנות פרחים גדולה ועשירה יותר, ואלון ידע שהוא מתחרה בה.En: Just around the corner was a larger and wealthier flower shop, and Alon knew he was competing with it.He: הוא ידע שעליו לעשות משהו שונה ומיוחד כדי להתבלט.En: He knew he had to do something different and special to stand out.He: אלון חשב, ולאחר מכן ניגש לרחוב הסמוך, בו מכרו סוחרים שונים סחורות ומצרכים לחג.En: Alon thought, and then he went to the nearby street where various merchants were selling goods and supplies for the holiday.He: הוא החליט לנסות לשמור על תקציב על ידי ברטרים עם הסוחרים.En: He decided to try to stick to a budget by bartering with the vendors.He: הוא החליף חלק מסידורי הפרחים היפים שלו בתבלינים, ירקות ואף כלי חרס לסוכות.En: He exchanged some of his beautiful floral arrangements for spices, vegetables, and even pottery for Sukkot.He: יום אחד לפני החג, התקיימה חגיגה שכונתית.En: One day before the holiday, a neighborhood celebration took place.He: אלון הציג שם את סידור הפרחים הייחודי שלו.En: Alon showcased his unique floral arrangement there.He: הפרחים היו בצבעים חמים והשתלבו עם המפות והתאורה של האירוע.En: The flowers were in warm colors and complemented the tablecloths and lighting of the event.He: האנשים היו מוקסמים ומדי פעם נשמעות תגובות כמו "מדהים" ו-"מקסים".En: The people were captivated, and comments like "amazing" and "charming" were heard occasionally.He: בסיום החגיגה, הגיעו לחנות אנשים ששמעו על הסידור החדש.En: At the end of the celebration, people who had heard about the new arrangement came to the shop.He: החנות התמלאה בלקוחות חדשים שהתפלאו מיצירותיו של אלון.En: It filled with new customers who were amazed by Alon's creations.He: בזכות התמיכה והחיזוקים מהקהילה, אלון הרוויח לא רק לקוחות חדשים אלא גם ביטחון עצמי ביכולות היצירה שלו.En: Thanks to the support and encouragement from the community, Alon gained not only new customers but also self-confidence in his creative abilities.He: הוא הבין שאינו לבד וכי יש ערך רב בשיתוף פעולה ועזרה קהילתית, הרבה יותר מהתחרות עם החנות הגדולה לידו.En: He realized that he was not alone and that there is great value in cooperation and community assistance, much more than competing with the larger shop next door.He: החנות של אלון הפכה להיות שם דבר בשכונה, והוא הבין שהשכונה, על עזרת ואהבתה, היא שהביאה לו את ההצלחה.En: Alon's shop became a well-known name in the neighborhood, and he understood that the neighborhood, with its help and love, brought him success.He: יחד, הם יצרו חגיגה שלמה של פריחה וצבע בחג הסוכות.En: Together, they created a complete celebration of bloom and color for the holiday of Sukkot. Vocabulary Words:quiet: שקטnestled: בבעלותautumn: סתיוjoy: שמחהcelebration: חגיגהenormous: גדולpressure: לחץarrangements: סידוריissues: בעיותpremium: מובחריםwealthier: עשירה יותרcompeting: מתחרהmerchants: סוחריםbartering: ברטריםvendors: סוחריםexchanged: החליףpottery: כלי חרסshowcased: הציגcomplemented: השתלבוcaptivated: מוקסמיםsupport: תמיכהencouragement: חיזוקיםself-confidence: ביטחון עצמיcooperation: שיתוף פעולהcommunity: קהילתיתassistance: עזרהcompeting: תחרותsuccess: הצלחהfloral: פרחיםcomplete: שלםBecome a supporter of this podcast: https://www.spreaker.com/podcast/fluent-fiction-hebrew--5818690/support.

Join Yvonne Ashton and David Dahlson for an exciting episode of Mornings with Mayesh as they unveil two game-changing updates for the floral industry. First, David introduces Mayesh's newest farm partner, Designer Cut Flowers from Guatemala, and their stunning collection of cymbidium orchids. These blooms fill the seasonal gap between New Zealand and Holland's availability, offering florists gorgeous fall colors including burgundies, golds, yellows, and two-tones—perfect for autumn weddings and events. With 8-11 blooms per stem and professional Dutch-style packaging, these orchids are a must-have for your designs. Then, David shares his hands-on review of OASIS® Renewal™ Floral Foam—the plant-based innovation the floral community has been waiting for. Made entirely from renewable resources with a 56% lower carbon footprint than traditional petroleum-based foam, this sustainable alternative hydrates faster, holds stems securely, and works with all stem types. David discusses its performance, compostability, and why this is an important step toward more sustainable floral design. Whether you're looking for beautiful new blooms or eco-conscious design solutions, this episode delivers practical insights and exciting new options for your floral business. Featured in this episode: Designer Cut Flowers Guatemala cymbidium orchids OASIS® Renewal™ plant-based floral foam review Fall color palette and varieties Sustainable floral design tips Product availability at Mayesh locations and on mayesh.com Show notes, photos, and video replay: https://www.mayesh.com/blog/cymbidium-farm-sustainable-floral-foam  

After more than 1,700 weddings and 30 years in flowers, I've seen it all — late trucks, wrong product, last-minute wedding expansions, and some hard but powerful lessons along the way.In this episode of The Floral CEO Podcast, I'm sharing 10 of the biggest lessons I've learned from running a wedding floral business at scale — the mistakes, mindset shifts, and must-dos that have shaped me as a florist, business owner, and coach.Whether you're in your first season or your fifteenth, these lessons will help you protect your time, charge your worth, and create more space for creativity and growth.

Join Jordan, Commish, Pitt Girl, Beth and our VP of Podcast Production Arthur. We recap Week 7 and update you on the big important coach firings first. Kent State crushes UMass, Wake handles the Beavs, FAU scores all over UAB, hmm what happened in Northwestern and Penn State? Wyoming's wild comeback & helmet doink Pick 6, Boise's historical field goal failure for a TD, Hawaii Test with a punter as the leading rusher? This is Ground Control to Major Pudge and Bowling Green's comeback in the battle of I-75, UCLA's encore, Iowa rolls, ECU and Tulane's insane Thursday night game, Powdered Sugar Lung, Is your heart healthy enough for Tulane Football? Try Zycarl, Navy/Temple thriller, Air Force/UNLV's points fest in Vegas, Troy's huge comeback on Texas State, we're released to Sober Mother with a .337 BAC??, shout out Oklahoma State's Section 231 , Indiana really good, INTENTIONAL SAFETIES & QUICK KICKS OH MY, NORTHERN COLORADO, the CARDIAC CARDS OF LAMAR, Lehigh breaks math, PORK ROLL WINS THE BREAKFAST BOWL, THE... BLUE... HOSE... and much, much more!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Floral CEO Podcast, Jen breaks down how to truly maximize your ROI from styled shoots — so your time, flowers, and creativity actually lead to booked weddings and stronger industry relationships.Using real-world examples from two Minnesota venues (including her favorite, Essence Event Center), Jen shares exactly how she approaches styled shoots strategically — turning them into open houses that build vendor connections, attract ideal clients, and generate lasting content for your portfolio.Whether you're a florist just starting to collaborate with venues or a seasoned designer looking to refine your approach, this episode will help you stop saying yes to unpaid, unstrategic shoots — and start saying yes to smart exposure that grows your business.

Sarah Campbell isn't just known for magnificent floral designs and installations but also for always smiling! After appearing on the Netflix show 'The Big Flower Fight', Sarah has grown her event design business along with teaching the art of creating flower filled weddings all over the world. We can definitely say that Sarah is OBSESSED with flowers! Ellen Mary asks all the floral questions in this episode from top design tips, to must use flowers and behind the scenes gossip from show.  Check out Intrigue Designs and Intrigue Teaches:  Instagram:  @intrigue_designs @intrigueteaches Website: www.intrigueteaches.com Series 19 is sponsored by Queen & Fine, the new floral design studio created by co-host Ellen Mary! From fabulous one off bouquets to weddings, events, offices and installations. Check out the website: www.queenandfine.com and on Instagram @queenandfine

Do you ever feel like you're working constantly but not really moving the needle in your business? You're not alone, flower friend. In this episode of The Floral CEO Podcast, Jen opens up about her own struggles with feeling “stuck,” what it really means to make invisible progress, and how to give yourself both grace and grit as you build a sustainable, purpose-driven floral business.Whether you're running your studio full-time or hustling during nap time, this episode will help you reframe how you see success — and remind you that consistency, not perfection, is what creates real growth.

Perfectionism might feel like high standards — but for most florists, it's really fear in disguise. In this episode of The Floral CEO Podcast, Jen breaks down how perfectionism shows up in your business, why it's keeping you stuck, and how to shift into imperfect, profitable action.If you've ever caught yourself saying, “I'll launch when…” or “I'll post when it's perfect,” this episode is your permission slip to stop waiting for the stars to align. You don't need perfect branding, timing, or systems to grow — you just need the courage to take one imperfect step today.

THE DOOMED AND STONED SHOW ~Season 11, Episode 7~ In this episode, we say goodbye to summer, with a review of the July and August Doom Charts rankings from DoomCharts.com. Featuring hosts Billy Goate (DoomedandStoned.com), John Gist (Vegas Rock Revolution), and Bucky Brown! INTRO (00:00) 1. Skulldozer - "Bloody Ground" (00:31) HOST SEGMENT I - Wild Card Round #1 (07:04) 2. Mezzoa - "Hard To Hear" (35:09) 3. Ever Age - "Black Suede" (38:07) 4. Ivy Gardens - "Eye Witness" (41:14) HOST SEGMENT II - Wild Card Round #2 (44:04) 5. I Am Low - "Greed" (1:03:16) 6. Black Water Rising - "Jokes On You" (1:08:21) 7. Maanta Raay - "The Night Rider" (1:12:35) HOST SEGMENT III - Wild Card Round #3 (1:19:53) 8. The Big Rip - "Kaktus" (1:39:56) 9. Bask - "Dig My Heels" (1:45:02) 10. Toilet Snake - "Back From The Sewers" (1:50:35) HOST SEGMENT IV - July Top 5 (1:54:07) 11. Foot - "Walking Into Walls All Week" (2:15:30) 12. Hebi Katana - "Dead Horse Requiem" (2:19:46) 13. Gaupa - "Elastic Sleep" (2:24:06) 14. Sheev - "Henry" (2:32:16) 15. Margarita Witch Cult - "Witches Candle" (2:37:50) HOST SEGMENT V - August Top 5 (2:40:28) 16. Tar Pit - "Coven Vespers" (3:18:23) 17. Crop - "Goddamn" (3:21:54) 18. HÖG - 'Blackhole" (3:28:31) 19. Supernaughty - "Apocalypso" (3:33:10) 20. Borracho - "Vegas Baby" (3:37:19) OUTRO (3:43:23) BONUS TRACKS: 21. Florist - "Another Moon" (3:44:31) 22. Seedy Jeezus - "Mourning Sea, Pt. 3" (3:50:41) 23. Grin - "Incantation" (3:54:29) 24. Atom Juice - "Hercules" (3:58:24) 25. Good Spirits - "Smoke & Mirrors" (4:01:51) Show Credits: Intro/Outro music: Dylan Tucker Thumbnail art: Ben House/Skulldozer

Hello flower friends! In this episode of The Floral CEO Podcast, I'm thrilled to sit down with Luis from Jo.An Floral Design in Texas. If you've been on Instagram lately, you've probably seen one of his charming videos — from creating stunning bouquets to giving us an honest behind-the-scenes look at floral business life.Luis shares his journey into floristry, the story behind Joanne Floral Design, and how he's built a recognizable and authentic brand. We talk about the challenges of starting and scaling a business, the importance of knowing your worth as a florist, and how social media has helped him connect with clients in new ways.Whether you're a new florist or a seasoned designer, this conversation is packed with inspiration, encouragement, and real talk about what it takes to run a floral business.About Luis:Hey there my name is Luis,I fell in love with flowers at the age of 16 and since then I've never stopped designing. Learning from the Japanese I traveled to Guam,Japan and LA executing wedding.My style is a mix of contemporary American paired the technical precision of Japanese floristry.A family man at heart but a floral designer to my core.What You'll Learn in This Episode:How Luis got started in floristry and built Jo.An Floral DesignThe role of family and personal history in shaping his brandSocial media strategies that have helped him grow visibility and trustThe importance of setting minimums and pricing for profitabilityLessons on working with planners, venues, and clientsWhy authenticity is key in both design and business growthIf you loved this conversation with Luis, be sure to follow him on Instagram at @‌jo.anfloraldesignfor daily inspiration.And if you're ready to grow your own floral business with confidence, join me inside the Floral CEO Mastermind — where you'll get the systems, templates, and coaching you need to thrive. Floralceo.com/mastermind

Growing a floral business to $100K can feel like climbing a mountain — but it doesn't have to. In this episode of The Floral Hustle Podcast, I'm breaking down the five most common mistakes florists make when trying to hit that first $100K milestone — and how to avoid them.Whether you're a wedding florist, a studio florist, or a shop owner, these tips will help you simplify your business, increase profitability, and stop feeling overwhelmed.Here's what we cover in this episode:Trying to Do Everything YourselfWhy solopreneurs get stuck, how to create space in your business, and what to outsource first to prevent burnout.Underpricing Your WorkHow to price using a simple framework, stop discounting just to “get the job,” and ensure you actually make a profit on every event.Not Having a Marketing PlanWhy relying on word-of-mouth isn't enough and how to create simple, repeatable marketing actions that keep your calendar full.Skipping Systems and ProcessesThe three systems that took me to $100K and how you can streamline your proposals, ordering, and client communication.Treating Your Business Like a Side HustleHow to step into the CEO role, set priorities, and take a 10,000-foot view of your business to break through income ceilings.If you're ready to stop spinning your wheels, make more money, and finally grow your floral business, this episode is your roadmap.Call to Action:Ready to put these strategies into action? In October inside The Floral CEO Mastermind, we're focusing on building your email playbook — the exact templates I use to book more weddings, communicate with planners, and save hours every week. You also get my contract templates, proposal templates, and over 80+ videos of business coaching and design education — plus live group and 1:1 coaching with me.Join us today at http://FloralCEO.com/mastermind and let's grow your business together.