Podcast appearances and mentions of Seth Godin

This week, Jen and Pete noodle on the plateaus we might reach within certain skill sets, and how we might nudge ourselves forward.Specifically, in this episode Jen and Pete talk about:What is the OK Plateau?How might we push ourselves into situations that might make us afraid or uncomfortable, in order to build skill?What are some tools or tactics that might provide incremental increases of improvement?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Most founders are saving time with AI, but few are actually making money with it. In this episode, Juan Montero of Flowgrama reveals how bootstrappers can build practical AI agents and automations that actually drive revenue. LINKS Juan's AI Automation Business: Flowgrama (http://flowgrama.com/) Contact Juan (mailto:juanra@flowgrama.com) Share your thoughts about the podcast (takes 2 mins) (https://getperspective.ai/interview/tmba-feedback) This week's sponsor: SPP.co “Your billing, onboarding & projects in one client portal” (https://spp.co/) This week's sponsor: Smash Digital “Scale your organic traffic with future-proof strategies” (https://smashdigital.com/) Connect with 6-, 7- & 8-figure founders in person and online (https://dynamitecircle.com/) Hang out exclusively with 7+ figure founders and join us in NYC this December (https://dynamitecircle.com/dc-black) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS (00:00:51) This Week's Guest: Juan Montero of Flowgrama (00:03:07) Discovering the Power of Automation (00:06:32) How LLMs Changed the Game (00:09:35) The Truth About AI and Job Security (00:14:31) Understanding AI Agents vs. LLMs (00:17:42) APIs: The Backbone of Automation (00:19:29) The Founder's AI Toolkit (00:24:33) Making Money with Social Automation (00:27:00) How to Avoid Getting Banned on LinkedIn (00:35:38) Using AI Agents for Business Intelligence (00:38:28) Building an HR Agent for Your Team (00:45:44) The Future of CRM Is Custom-Built (00:49:42) Founders Who Are Actually Making Money with AI CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: $400K in Points & 100% Vibe Coded Shopify Forecasting App with “SpyGuy” Allen Walton (https://tropicalmba.com/episodes/400k-in-points-vibe-coded-app) Why Founders Shouldn't Delegate AI (Barcelona Recap) (https://tropicalmba.com/episodes/why-founders-should-not-delegate-ai) How to Get Rich on X With a Fake Persona (https://tropicalmba.com/episodes/get-rich-fake-persona)

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Ever wonder why some brand podcasts blow up while others die after five episodes? Or why a few companies seem to build die-hard fans while other can't seem to connect? Today's guest specializes in helping brands create podcasts that deliver true value. He explains how brands can use podcasting to build real connection, not just rack up downloads. From breaking up with the traditional ad world to creating top-ranked shows for global brands, he reveals why consistency, authenticity, and a bit of weirdness might be your secret weapons. Roger Nairn is the Co-Founder and CEO of JAR Podcast Solutions, a brand podcast agency based in Vancouver, BC. With a 25-person team, Roger helps brands like Amazon and Sage create shows that connect deeply with their audiences. After spending over two decades in the advertising world at top agencies like DDB and Cossette, he's now on a mission to show companies that the real ROI of podcasting isn't downloads, it's attention and connection. In this episode, we'll discuss: What brands really want in a podcast. Why consistency beats quick wins. Audiences prefer audio podcasts over video ones. Why is that? Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. From Ad Exec to Agency Founder Before podcasting, Roger spent more than 22 years in the traditional advertising world and loved the culture, but he noticed the industry shifting. Programmatic ads were taking over, budgets were shrinking, and the whole game was turning into a race to the bottom. Around the same time, Roger started podcasting as a hobby, mainly as an excuse to talk to people he admired like Seth Godin and Stefan Sagmeister. When he eventually connected with his co-founders, they realized there was a wide-open opportunity for brands to use podcasts in a smarter way. JAR Podcast Solutions was born. The idea wasn't just to launch shows, but to help brands understand their audiences and create the kind of binge-worthy audio content that builds trust over time. What Brands Really Want in a Podcast One of Roger's first steps was sending out message to ten different businesses on LinkedIn. The second response he received referred him to the head of marketing of Sage, a brand whose audience wanted to explore wellness beyond traditional medicine. A few days later they sat down to discuss what a podcast could look like for that brand and ended up creating Well Now, a show about taking control of your health through alternative approaches and powerful personal stories. The show took off, so much so that it briefly outranked Oprah in Apple's health and wellness category. The key wasn't just producing episodes, it was research. Roger's team uncovered what Sage's audience really wanted and built the podcast around those needs. This is true for every brand wanting to launch a podcast: stop creating content for yourself, and start with what your audience actually cares about. Consistency Beats Quick Wins Contrary to what many think, podcasting is not an overnight growth hack. Too many brands think they'll see results instantly. The reality is building an audience takes time. The good news is that, according to Roger, the podcast industry remains incredibly friendly and willing to collaborate, which is a great way reach new audiences. Other important steps to grow include pitching your show to big platforms like Apple Podcasts and getting them to feature it, as well as the actual merchandizing of the show. All of this, however, will amount to nothing without the most important element: consistency. If you want to stay consistent, do not compare yourself with the big players out there. This is the biggest enemy of consistency and will only lead to frustration. Don't expect to be the next Joe Rogan in year one or you'll end up disappointed and unmotivated to keep posting. Instead of focusing on vanity metrics like downloads, Roger recommends focusing on consumption. Without a doubt, creating a podcast might be the single most important things you can do to build your brand. If your listeners are spending two hours a month with the brand, that's two hours of intimate attention—something no other marketing channel can match. Why Audio Wins Over Video While many companies want both video and audio, audio tends to outperform. According to Roger, this happens because listening to a podcast is intimate. It's you in someone's ear while they drive, work out, or walk the dog. It's “me time,” not multitasking. Compare that to video, where distractions are constant and attention spans are short. Unless you're a celebrity like the Kelce brothers or Joe Rogan, most people aren't going to watch two talking heads for hours. They'll sample a short video clip, but they'll actually consume the full conversation in audio. The portability of podcasts makes them an executive's favorite medium, because you can take them anywhere, from the car to the gym to the airport lounge. In fact, new research shows that people will switch how they're watching throughout the day. They may start watching it on their TV and later switch to audio while they're at the gym. The Real Secret: Authenticity Over Perfection Beyond consistency, Roger emphasized that the best podcasts bring personality and vulnerability to the table. Listeners don't want a polished corporate message. They want the real you with flaws, mistakes, and all. Listeners often recall personal details Jason's mentioned on the show, like anecdotes about Aspen. That intimacy is what makes podcasts such a powerful trust-building tool. The trick is to stop trying to sound like someone else. Early on, stop trying to be the next Gary Vee and see how much better authenticity works with the audience. As long as you're being yourself and keep consistent with posting, you can become that reliable friend that is now part of their routine and consistently delivers value to them. Once they're loyal listeners who trust you, joining your community - or even buying from you - becomes a natural next step. The Weird Side of Podcasting Of course, every podcaster has their weird stories. For his part, Roger recalled recording with a guest who had to set up shop in a hotel closet, surrounded by pillows and blankets, just to dampen the echo. Not glamorous, but it worked. Jason has also recorded a podcast at a hotel room, when right after a speaking event he was approached by two attendees who said they inspired him to start their own podcast and would go buy the equipment right that moment and wanted him to be their first guest. They saw the opportunity and took it. This is the reality of podcasting: it's not about perfection, it's about connection. If you're waiting for the perfect studio setup or production conditions, you'll never start. Get scrappy, launch, and let the consistency carry you forward. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Today Michael and Kathryn discuss the book "The Spirit of the Purple Cow" by Seth Godin, which focuses on being different and remarkable to stand out in today's world. They explained the concept using the example of a purple cow being needed to capture attention, as ordinary cows no longer inspire interest. The discussion highlights how traditional marketing methods are less effective, and they emphasize the importance of passionate obsession in creating memorable and distinctive experiences. Michael and Kathryn explore the concept of creating distinctive and remarkable products or experiences in business, drawing on examples from various industries and discussing how traditional marketing methods are becoming less effective. Highlighting successful examples like Apple and Trader Joe's, they emphasize the importance of passionate customer advocacy and the role of "sneezers" in naturally spreading product awareness through word-of-mouth and social media. The discussion concludes with insights on niche retail strategies and the value of taking calculated risks to differentiate oneself in the marketplace. Building Bigger Lives Podcast https://www.instagram.com/buildingbiggerlives Contact Coach Michael Regan- www.facebook.com/CoachMichaelRegan www.instagram.com/coachmichaelregan/ www.linkedin.com/in/mregan/ Contact Kathryn Pedersen- http://www.instagram.com/steamboatmortgage

This week, Jen confronts a metaphorical can that she's been kicking down the road for several months, and she and Pete noodle on where else these cans might show up in our lives.Specifically, in this episode Jen and Pete talk about:How might we name and tackle certain decisions or projects that we've been delaying?What effect does fear of other people's opinions have on our actions?Why might lessening the amount of cans you're kicking actually lead to more success?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.

Marketing visionary Seth Godin explains how the Internet got hijacked by an attention-stealing spam economy that keeps us in an endless loop of badly targeted marketing. Godin's anti-spam playbook: demand companies earn your attention with awesomeness, and break the digital slop loop that broke the Internet. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Foundr Podcast with Nathan Chan is where ambitious founders get real playbooks, not theory. Every week, Nathan sits down with the world's top entrepreneurs and operators to unpack how they built, scaled, and led category-defining companies. You'll hear candid stories, hard numbers, and step-by-step tactics you can use right away across product, marketing, hiring, funding, and leadership. Past guests include Mark Cuban, Seth Godin, Tim Ferriss, Barbara Corcoran, Daymond John, and more. If you want to find your product, launch faster, grow revenue, and lead with clarity, this show is for you. Follow now and start building with proven frameworks from the best in the game.

Chasing numbers can actually destroy what made your business great. In this episode, Dan and Ian unpack Goodhart's Law — the idea that once a measure becomes a target, it stops being useful — and how founders accidentally turn smart goals into bad incentives. Plus, you'll hear six ways to build healthier systems, lead better, and stop metrics from running your company off the rails. LINKS Share your thoughts about the podcast (takes 2 mins) (https://getperspective.ai/interview/tmba-feedback) This week's sponsor: SPP.co “Your billing, onboarding & projects in one client portal” (https://spp.co/) This week's sponsor: Smash Digital “Scale your organic traffic with future-proof strategies” (https://smashdigital.com/) Connect with 6-, 7- & 8-figure founders in person and online (https://dynamitecircle.com/) Hang out exclusively with 7+ figure founders and join us in NYC this December (https://dynamitecircle.com/dc-black) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS (00:01:16) The Hair-Dye Economy & Durable Businesses (00:03:38) The Problem with Metrics (00:07:44) Fix #1: Revisit Your Brand Promise (00:09:12) Fix #2: Determine a Countervailing Metric (00:12:17) Fix #3: Combine Input and Output Metrics (00:13:12) Fix #4: Refresh Metrics Every 90 Days (00:14:39) Fix #5: Pulse Discipline (00:16:05) Fix #6: The Leadership Lens (00:20:00) The Alt Business School (00:25:42) When a Job Post Becomes a Marketing Hack CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Wealth Without a 7-Figure Exit: 5 Steps (https://tropicalmba.com/episodes/wealth-without-7-figure-exit) How to Instantly Improve Your Lead Pipeline by 20-50% (https://tropicalmba.com/episodes/improve-your-lead-pipeline) Growth vs. Optimization — 90% of Growth Comes from 10% of Activities? (https://tropicalmba.com/episodes/growth-vs-optimization)

This week, Pete and Jen dive in to the idea of auditing your leadership tool kit, to help you solve problems and become more efficient.Specifically, in this episode Jen and Pete talk about:What are some tactics you might use to evaluate and assess your various skill sets?Why is it important to borrow ideas, questions, and tools from other leaders?How might we become more aware of our tool kits, so that we can reuse the tools we have in difficult conversations?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1833: Seth Godin explains why selling ideas requires a different approach than selling products. Instead of relying on urgency or scarcity, ideas spread when they resonate deeply, create alignment, and invite people to see the world differently. His insights reveal how influence grows not through pressure but through meaning and connection. Read along with the original article(s) here: https://seths.blog/2008/12/selling-ideas-t/ Quotes to ponder: "Products have benefits. Ideas have to spread by being useful, interesting and relevant." "The reason most people who try to sell ideas fail is that they forget that ideas that spread win." "Urgency and scarcity aren't the point, changing minds is." Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Shanté Cofield, better known as The Movement Maestro, unpack what it really takes to build a business and life that actually feels good. From letting go of roles that no longer serve you to embracing lifestyle design over burnout, she shares the truth about why authenticity is the only sustainable strategy. Whether you're navigating a career shift, battling imposter syndrome, or tired of trying to be someone you're not, this episode will remind you that being yourself isn't just allowed—it's necessary.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:How the shift from PT to brand-builder was built on small steps.Why creating a lifestyle business is really about time and balance.How authenticity makes your work sustainable without constant struggle.Why confidence shows up only after you do the thing scared.How borrowing belief from mentors can carry you through doubt.Episode References/Links:The Movement Maestro - http://www.themovementmaestro.comDr. Shanté Cofield on Instagram - https://www.instagram.com/themovementmaestroDr. Shanté Cofield on Threads - https://www.threads.com/@themovementmaestroJill Coleman Website - https://jillfit.comEp. 385 Danny-J Johnson & Jill Coleman - https://beitpod.com/ep385RockTape - https://www.rocktape.comGuest Bio:Dr. Shanté Cofield, widely known as The Movement Maestro, is a former physical therapist turned entrepreneur who has built a thriving career helping health and fitness professionals take their work online. She is the creator and host of Maestro on the Mic, a podcast with more than one million downloads, and the founder of The Movement Maestro LLC, a company dedicated to showing coaches and clinicians how to build authentic personal brands. Based in Southern California, Shanté is recognized for her vibrant teaching style, love of community, and unapologetic approach to living life on her own terms.With a background that blends over a decade in movement science and several years in online business strategy, she equips entrepreneurs to grow without losing sight of the lifestyle they want to create. Her work emphasizes sustainability over hustle, encouraging clients to pursue balance, authenticity, and freedom in their careers. And when she's not coaching, you can usually find her at the beach, behind the wheel of her hypergreen Jeep, or reminding her audience to chase the work that sets their soul on fire. If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Shanté Cofield 0:00  One of the best gifts that you can give yourself if you are foundering, faltering, a little bit having unsure about things, if someone chooses to believe in you, believe them.Lesley Logan 0:10  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 0:53  All right, Be It babe, get ready. This, this the word this comes up in this podcast so many times as a like, like, double tap, as a thumbs up, as like, high five as, I mean, if I could have done this in person, we would have been like, just high fiving each other the whole time. I am obsessed with this person, Shanté Cofield, the movement maestro, is our guest today, and someone who has impressed me from the moment I was introduced to her in so many freaking ways. And what I love is like I got to watch her on the outside looking in, and then I got to know her on the inside and still, just like we don't live in the same place. So just like watching from afar, and like being an Instagram friend, hopefully real life friend from afar, but then getting to talk to Shanté today and hear the journey that they've been on, the journey that they're still on, the way they make decisions. I'm so excited for you, because no matter if you run your own business, you work for someone, you are a human being, and you are going to hear so many things that it's going to help you be you, be more you. So much permission is going to be granted. And I hope this is an episode that you save and hit on replay, because I know I am, I know I can't even wait to listen to this again. And also, I hope that this allows you, if you don't know who Shanté is, I hope this helps you find them, follow them and and get more from them, because they will they have so much to teach. They're just inherent teachers. So Shanté Cofield, thank you so much in advance. You guys, here is the Be It Pod with Shanté Cofield, enjoy. Lesley Logan 2:23  All right, Be It babe. Get ready. This is gonna be amazing. I know that currently, Brad has no idea who I'm talking to, otherwise he'd be in this room. He'd be so jealous. He loves this person so much. So, Shanté Cofield, The Movement Maestro, here you are, finally.Shanté Cofield 2:39  Here I am. Thank you for having me on. Lesley Logan 2:40  Oh my god. Shanté Cofield 2:42  I'm excited. I'm actually legitimately excited to be on this positive podcast. I'm like, yeah, let's fucking do it. The energy. Lesley Logan 2:47  This is gonna be great. So here's the thing you guys, I met Shanté through Jill Coleman, who's been on the pod before. And one of the things that you might not well, you know this about yourself because it's what you teach people on but like, I see a recycling truck and I think of you.Shanté Cofield 3:01  As in knowable. And thank you for knowing it's a recycling truck, not the garbage truck. I don't like the garbage truck, it's a recycling truck.Lesley Logan 3:08  And so and then, you know, I was reading I was reading through your form and everything, and I was like, oh, she does have a bright green jeep. That's right, she does. So Shanté, if in case people don't know who you are, can you tell them who you are and what you rock at?Shanté Cofield 3:20  Yes, absolutely. Again, thank you for having me on and you, listening, thank you for being here. I, Shanté Cofield, I think more colloquially or now more commonly known as Maestro. I'm a physical therapist by trade, an entrepreneur by choice, and now I spend my days in Southern California, but try and make the monies I do online business coaching. So like Lesley had said, Jill Coleman is my business partner for one of the projects that we group coaching program that run together, but I help health and fitness pros run, build, grow, profitable. It's an important word there online personal brands. That is my niche, that is my zone of genius, largely using Instagram as their initial kind of top of funnel. Lesley Logan 4:00  Yeah. I mean, I think it's, I love that you had, like, by trade, and then by choice. I think a lot of people get stuck on the by trade, and they kind of don't choose.Shanté Cofield 4:09  Yeah, I'm like, go and do other things.Lesley Logan 4:12  How long ago did you do that, though? And, like, was it the scariest thing? Shanté Cofield 4:16  Totally. So I graduated from PT school in 2010 I did it for eight years, and during that time, kind of on the back end of that, I started working for a company called Rock Tape. So if any of you have seen any colorful tape that the athletes wear, Carrie Walsh really put, like kinesiology tape on the map. I started working for one of those companies, and I was a lead instructor, and I that's when I really found that I love teaching, and I literally traveled the world teaching for them. So, you know, growing up, I wanted to have a job that I could go on planes and I could stay in hotels. Why? I don't know. I don't know why I wanted that, but I did. And then I became a physical therapist, and I was like, well, that's not gonna really allow for that. And then I got that job, and I found myself traveling and teaching across the world, and I concurrently was building my personal brand. Kind of inadvertently building it, not even kind of, 100% inadvertently building a personal brand, as the Movement Maestro on Instagram, because I was like, I have stuff to say, and this is fun, and I'll connect with people. So I did. I practiced for eight years, and just towards the end of it, I was practicing less, and I was teaching more, very much, knowing that I would step back from from treating because I didn't really love it, but it's safe and it's a great first career, but you can't really, in my opinion, teach just from theory, like you have to be practicing still. And I was like, I don't even enjoy this. I don't really want to be doing this anymore. And so the pivot came in 2020 so I was doing things behind the scenes, kind of the online business stuff behind the scenes. I met Jill in 2019 and we linked up. But 2020, I was like, I am done with PT stuff. I'm done talking about it, coaching it, teaching it, working in that field. And then Covid was like, Okay, here you go. And the pivot was actually very easy, because I couldn't travel anymore. I (inaudible) online, and I just brought all of the kind of coaching business stuff that people have been asking me for, just about that front facing. Then stopped with the, the PT stuff. Lesley Logan 6:04  It's funny. Like, I think, you know, obviously 2020, was terrible for so many reasons, and, and also, like, you can't have bad without good. Like, that's a balance. And so, like, if you take advantage of of the the opportunity that it was there, which is like, oh, I can't like the the playground has said that this is the box. And if I, so, how can I be creative in that box? And we also met Jill in 2019 and then, because of a 30-minute talk she did, we like, did her notes, and then I like DM-ed her like, two months, and I was like, just so you know, thanks for what you did in someone else's thing. We did it, and we made $20,000. She's like, who are you? You know, but like, because of how things change, it really did a lend itself for people who wanted to make a big pivot. And I love that you took advantage of that. Shanté Cofield 6:54  100%. Lesley Logan 6:55  I think, like, people who hear that, though, when people work online, they think, oh, my God, you get to work for yourself. It's like the dream life. We're just all printing money. It's like the coffee shop, you guys. Shanté Cofield 7:05  Yes, printing money.Lesley Logan 7:08  You know, I think it's also easy for people to make a switch and then overwork themselves on something that I am so attracted to about you is that you don't do that. Shanté Cofield 7:16  No, I am 100% of the lifestyle business mindset. And mind you, lifestyle business doesn't mean like being a pauper. It's just like, what's the lifestyle that you want? And if you want some extravagant, you know, lifestyle, then you're gonna have to work and earn, you know, commensurate with that. But for me, it is the reason I do what I do and make any money, is so that I can live in the way that I want, you know, and I want to have a lot of time to do the stuff I want to do on a play guitar. I go to the beach a ton. Jill and I are really good balance in that way, because Jill loves the work. She loves it. She loves being in it. She loves the strategy. And I'm like, I'm going to go to the beach now. I'm going to go and play volleyball. I'm going to go downstairs and lift. I have a gym that we put in in the house. So it's like, yes, I have to make enough money that allows for that lifestyle, but the reason that I do things in my first choice will always be, I'm going to go out and live and do the fun activities or stay home and do the activities, as opposed to being like, work, work, work.Lesley Logan 8:12  So is that easy for you? Like, is that how you've always been? Like is it hard for people around you?Shanté Cofield 8:18  I think that it is, there's a definitely, I love you asked this question because I think it's super important when we're listening to people speak, and we're looking to take lessons from them and advice from them that we also realize where they are in life, like I'm 40, right? So it's not that if I would not be saying this if I was 20, right? So when I was 20, I was in I was in college, and then I immediately after that, I was in grad school, and then I was living in New York City, working a lot like, still very much, being like, I want this. I want to be able to do things on my own time. But knew that I couldn't. I was like, I have to work and I'm have no money, and I live in New York City. But that was definitely always the goal, whether I realized it or not, was this time, flexibility and being in control of my own time. So it is easy for me to do that now, and it's all that I want to do now, and I can actually afford to do that. And I'm able to do that because I'm not 20 I'm not 25 like I do think that there is a time in life when, like, you grind, right? The analogy I like to use is surfing, right? If I don't, first of all, I live by the ocean. I don't go in the water, but I understand it, right? Lesley Logan 9:22  I love you so much because I love the ocean. But I don't go usually I'm like, I don't like anything touching me that I can't see. Shanté Cofield 9:30  I could. I will look at it. I don't need to be up in the ocean. But I watch all the surfers there, and it's like, if you want to ride the wave, if you want to coast, you have to paddle out. You don't just end up out there on the wave and like, oh, look at me. Like, you have to, first of all, I don't watch people surfing like, this is like, so much work, and they're not going, like, under the waves, and that things are hitting them and the board is going backwards. There's a lot of work that gets put up, that gets done, gets front loaded, and then you're like, all right, cool. I can ride this wave and sit here. I can pick which wave I ride, but that's after all the work comes. So no, no, it's not a hard thing for me to decide to do now or live into now. But also, like, I'm 40, I'm not 25.Lesley Logan 10:10  I actually, that's so funny. You know, you have the idea people think that, like, people are served are just like, easy going, like they're just like, actually, like, they're the most organized, hard working folks I've ever met, because they're like, they know when the waves are going to be great. They work there. They schedule everything around that. They work really hard. Like, I went to a yoga teacher who was like, so zen, so chill. He taught at 5 am then he was out riding the waves, and he taught again at 9 am he would like.Shanté Cofield 10:37  This, absolutely, absolutely.Lesley Logan 10:40  But I want to see them, like, hanging loose, or what a hanging 10, and they're like, oh, but they have they're chill. It's like, actually. So that's such a beautiful analogy. I think it's really fun. I always tell people like, when I'm doing interviews, like, why I'm 42 because I think, like, you do have to say, like, it. I can say this and I can work my schedule really does my work schedule really is only nine to four, because when I was 30, this was six to seven.Shanté Cofield 11:06  (inaudible) like, I need you to understand that folks that like that is how it works. Like, in general, I love that you typed into that with with surfers. And one thing I think about with that is that form allows for flow right where, like, yeah, he has a schedule and he has, like, this times, and like, yes, we are dictated by, like, what weather is doing, right? And that allows for me to be able to, like, go with the flow, because I had these things, whether that's like in a time, like a looking across a timeline that I did these things first, or I'm looking at within my day, and it's like, okay, I structured this, this and this, so that I can just be chill, going with the flow, if you will, during these other times. Absolutely. Lesley Logan 11:41  Yeah, but is it? Is it easy for the people around you? Because I know, like, I like, I have learned this is when I'm creative. This is when I can actually do the best coaching. If I miss this opportunity, we're not even posting because it doesn't, it's not even gonna work for me. Like, I just, you know, I love about and, like, there are other people like, oh, you're like, like, I feel like you're you're so cold. Like, I'm not cold. 6am to 9am is my time. You cannot be in my time.Shanté Cofield 12:04  No, no one has had an issue. I mean, my partner, Lex, she does online business. She gets it. She's known me for a long time too, so she knows how I am. And I think that exactly what you just said one of the best things, and we've talked about this a little bit before we got on the call, like this, like this idea of authenticity, that can be kind of overused as a word, but one of the biggest gifts of like, actually showing up authentically, is that you give other people permission to do the same, right? Not that they need it, but like they are looking for it. And so when you show up and you're like, Yeah, this is what I do. This is the time I take. This is how, like, when I'm going to be doing this, I'm putting myself first. I'm scheduling this first. You give other people the permission to do that. And people like that. They're like, oh, if maybe, maybe they have some initial pushback, but that's because they're like, oh shit, you just held up a mirror. And now I have to look at myself and be like, Am I doing that? I could do that. What's stopping me from doing that? So I've had no pushback with it at all. You know, I've I say this whenever I go on podcasts or talk about things like so much of everything I credit to my mom, and just like how she raised me and I, she's always supported me. There was never a like, but what about or none of that. It was just like, okay, you have soccer. I'm taking you. You want to do this? Okay. Like, there was never anything but support. So I've never, I've never been in an environment. I never thought to be in an environment or been okay in an environment where someone's like, pushing back on just how I am, I'd be like, why? What is this about? Lesley Logan 13:27  What a cool mom. What a cool, like, evolved, healthy. Shanté Cofield 13:33  Super fortunate. Lesley Logan 13:34  Yeah, yes. And also let, like, it allows for you to be you, and then again, be that mirror for other people. So okay, it's called Be It Till You See It because I don't like the way fake it till you make it sounds. And I have always been someone who, like, is like, okay, I don't know how to be the person who runs a business by herself. So what if I had to know? And like, what would I do if I had to know? So that's kind of how I've always run things out. And so one of the things that, like, you know, I followed you for years, and I love about you, like, I find, and I'm sure this is like, literally, what you deal with is, like, so many people are afraid to put themselves out there as either themselves or the person that they would like people to see them as, and you teach that. And also, like, you know, in the last recent shit show we've all been in, I've watched you continue to show up authentically, and so I guess I want to know, like, are there tips for being it till you see it online? Shanté Cofield 14:26  Yeah, yeah. This is why I'm really excited to come on this podcast, because it is something that I've learned, that this is what I do and teach. I didn't go into online space or anything with that be like, this is what I'm gonna help people with. But, you know, Movement and Instagram and online business, it's all just been a vehicle to help people live into themselves and create their best lives. And I didn't realize that that was a difficult thing for people. And I don't see that as like, oh, it's so easy. It was just like, that's not the world that I was in in any way. And so when you start talking about you're like, oh, this is something that's difficult for you, for many reasons. Society is designed so that this is difficult for you, like, and then seeing that be like, okay, let me see what I can do, or what I've been doing, and kind of like, put a process to it, if you will, to try and help people. I think that the most, the simplest, easiest thing, the action item, is do it scared. Like, there's no other way around it. I think that we like to kind of, like, cerebralize things and be like, I'm gonna try and dissect it. And why am I like this? And why do I do something that's helpful and fine, but like, you still have to then do it. There's no that. There's no like, I'm gonna think my way out of this or into this. It's like, I still have to take the action and show up in this way. So if we're waiting to, like, feel better about it, we know that this confidence is a byproduct, right? It's on the other side of action. So there's a line that I give people that I tell people, I'm like, do it scared, right? Yes, there can be action items of, like, accountability, or you're like, I'm working with somebody and like, I just have to show up, I have to post. I've given myself timeframes and constraints so that, because we know deadlines are magic. But the to me, the big take home is there, do it scared. You're probably, it's probably going to feel uncomfortable, it's probably going to feel far and it's probably not going to feel good. You're probably going to be like, having all these thoughts, do it anyway, because the feeling you're searching for, the confidence, all of that, it's on the other side of the action.Lesley Logan 16:17  Yeah, oh yeah. It's really true. Like people so we have, since I last saw you, like, we actually have, like, streamlined so many things. And because of all the coaching I've done for 10 plus years, and because the world made me put everything out in blogs back in the day and videos, we were able to train an actual bot to be me, right? And it's great. It's fabulous. She, she has the best grammar that I never had. I'm like, wow, I love that the internet's helping with the commas. Like, it's so great. But somebody asked my bot, like, you know, a question where, like, you know, confidence came up, and my bot said a very true story about how I had, you know, like, I do these things scared. I'm not always confident with what I'm doing and the person's like, you're not always confident. You seem so confident. And it's so funny, because, like, I think people are so good at seeing what they want to see in other people you know that right there, because they don't see they don't see, oh, she's doing that scared. They see, they only see it as, like, she's confident. And it's really, like, I tell everyone, I do everything, like, as if the roller coaster is like, at the tip and I'm screaming down the other side and hoping I'm just gonna go with the flow of it all, because you get confident from doing the thing you said you're gonna do. Shanté Cofield 17:32  It's on the other side of it. I think, you know, there's also a lot to be said from drawing from data, right? Like, I'm a physical therapist by trade. That's science through and through. It's how my brain works. I want logic. I want reason. I want things to be rational. There's so much to be said to actually generating evidence and generating data first and then then the second part, which is hard for people, is believing it like there's always this discussion around imposter syndrome. There's a lot of, you know, routes we can take and how it's like, societally imposed, and all these other things. And I'm like, for me, part of the rational side of it is, I'm like, maybe you're just not that good yet. If you just started, why would you be good at this thing? So you feeling like, I'm not good enough. It's like, you're right. Clap for yourself. You're right. You're not that good yet. And then we go and we learn the things and we get the rest. And then this is where I see the switch doesn't flip. You have to choose to believe that evidence, because I'll have people that like do the things and I'm like, you've been doing this shit for five years. You're still not confident, like, you have to choose to believe it then. Day one, no, you're not good. Objectively, you're not like, it's okay. Year five. You are better. You have to look at all of this data that you have generated, and then you have to choose to believe it, and then act from that. Can you still and will you still be scared or have feelings about certain things? Yes, but it's typically the new things that you haven't done. Moving forward, you have this new foundation. You have stepping stones that you've literally laid in place yourself, and you have to choose to believe the structural integrity of these things.Lesley Logan 19:01  I I'm obsessed with that (inaudible) and I'll okay, Seth Godin, like, probably this is a decade ago, I was listening to podcasts when I couldn't afford coaching. I was like, these people are my coach. And Seth Godin was like, being asked about imposter syndrome, and he said, if you're new at something, you are, in fact, an imposter. And he's just right, so just feel those feelings, and then take the steps to not be that way. And I was like, and he also said, and then also take it as a sign that you're probably not a narcissist as well. So when you, yeah, because you care. So we can remove now that we've, like, established you're not a crazy ego narcissist and you are new. Allow yourself to be new, but then go do the thing. And I so I have had some people, some teachers, at my house, and they graduate from my mentorship program, and they were here at the house for retreat, and when I was like, oh, I can't do this exercise. I can't do this exercise. And I was like, okay, well, let's just see what you can do. So they do it, and they come right up, and I'm like, so you just did it. Shanté Cofield 19:59  So you can, actually, objectively. Lesley Logan 20:02  Yeah and I'm like, you need to believe in you more than I believe in you. Like, yes, I'm a teacher. Right?Shanté Cofield 20:09  That, that is huge, Lesley, that is huge. And I think that one of the things that I will talk to people about, or say to people as they're on this journey, is borrowing confidence, right? And so when we're starting out and we're new with something, one of the best gifts you can give yourself is if someone chooses to believe in you believe them. And so I think about, you know, you had asked, what the podcast, and I love, by the way, how organized your shit is. But one of the things I was asking, in that little, little pre podcast thing, and I was thinking of like, you know, instances, and for me, it was starting with Rock Tape and starting to teach with them. I did reach out, because I was like, I can do this because I was five years into my career already. It wasn't like day one. I was like, I can get people better. Like, I could do this. I could learn and, like, learn how to teach this. But like, I have a solid foundation. I'm good at what I do. But going into this, one of the women, one of the head woman, Allison, Allison Evans, who is my self-pointed mentor. We still talk like nearly every day. She believed in me, and she really believed that I could do this and could teach and like she put me on stages and helped me, and I was like, I'm going to choose to believe her. And that confidence, I did have to borrow it like I had my own coming in, but any that I needed, I would borrow from her and then use that moving forward, so that one of the best gifts that you can give yourself, if you are foundering, faltering a little bit having unsure about things, if someone chooses to believe in you, believe them. Lesley Logan 21:34  Ah, I want to put that on replay. Everyone's gonna rewind that. I wanna put that on replay because, like, I it's so true, years it was probably like 20 this was like 2018 and I had and I had, I had been traveling a bit to I was being hired to teach in different countries, and I was always so shocked. I'm like, oh my god, they found me. This is like, you guys, this is 2014-15. I wasn't really doing it on Instagram. They were finding me through like YouTube and then word of mouth. So then it's like 2018, a girlfriend of mine wanted to host this big event. And she was like, she was picking all of her friends to, like, do it, because we believed in her, right? But so I believed in her that she could do this event. And I found myself on a stage, my husband was actually micing me up. There's 85 people in this class, and I was like, Is this mic on? He goes, No. And I was like, I think I'm a little bit nervous. Like, I think there's a mistake here, right? Like, and he goes, why? And I was like, well, I just don't know, like, 85 people. I've never taught 85 people. And I'm looking at this front row, and there's like, famous teachers in the front row and brand new people in the front row, and I'm having just, like, a little having a little moment, a little imposter moment. And he goes, how is this different than anything you've already done? And it was like, I needed to go back and borrow that comment and also be reminded you've actually done this. It's just more people.Shanté Cofield 22:46  That that that you're human, the reminders, the other people, the people that are believing you, that people are giving them around, like, take all of this. Take all of it. Yes, yes. Yes times a million. Lesley Logan 22:57  Yeah, yeah. Um, okay. So you, you have, you went from, I mean, like, I love Rock Tape, thank God for Rock Tape. But between that, Pilates saved my knees and my hips from all my running career. So very appreciative. And then you got into what people would say is, like, a huge pivot, like, I don't know that many people would like the trend of like, oh, you go your physical therapist, and you're a Rock Tape expert, and then you teach people how to be on Instagram. Shanté Cofield 23:27  Yeah, right. Lesley Logan 23:28  So you had the teacher confidence in you from the teaching you've done, but and you had the confidence in what you've put out and what you grew on your own. But what was the be it till you see it? How did you like, how did you set yourself up to, like, coach people on something completely different than what you went to college studying all that?Shanté Cofield 23:45  Totally, totally. I love the phrase that it's be it till you see it, because you're not actually faking it, right? So to me that my, one of my whole sticks is safety and having a safety net. And so from the outside, people will think you've taken massive leaps. And then if they're like, behind the scenes, or if they actually were with you the whole time, they realize, like, there's these little steps that you just, like, didn't fucking stop them. So everything led to the next thing you know, being able to be on social media and being able to teach in person and give presentations came from the fact that I did it for a zillion years, right? Growing up, going through high school, going through college, and then, PT school, you did a million presentations, so like, going and doing more of them. I'm like, this is the same it's actually not an issue at all. Being able to speak to people and connect with people. That's from being a physical therapist like, that's literally all you do all day long, right? This skill set just carries over to the next thing, coaching, things. I've been in sports my whole life. I've been coaching my whole life. So then going into the online business realm, it wasn't so much of a pivot, because I was doing PT. All I did was I took all my PT stuff and I started putting it on Instagram. Because I was like, I started using Instagram simply because I was like, I would like to connect with other people. I didn't do it to this is 2014 right? I didn't do it to start a brand. I didn't do it because, like, no one was really doing it, to be completely honest, in terms of, like, the PT world there was like, (inaudible) was doing it, Perry Nicholson was doing it. But it wasn't like a big thing to see, like, PTs and Kairos just like.Lesley Logan 25:05  Yeah. I know it's hard for people to believe, but there was a window where social media was just social.Shanté Cofield 25:10  Yeah, right, like, here's my breakfast. There was no. Lesley Logan 25:14  I know. Here's a sunrise. I look at the sunrise. I did just look at this tree. Shanté Cofield 25:18  On my high tone filter here. Like it was not, it was like, not a thing. So I was like, okay, I see people doing it. I just want to connect with people and like, I'm, mind you, I'm five years into my career by now. Like, I was like, I can literally just take what I've been doing during the day. Videos was only 15 seconds long. Like, first iPhone didn't even have, like, a camera, I mean, a video on it. Like it was just like, this is very different way of doing things a different time. So I'm taking my PT stuff, I'm putting that on social media. I grow a following behind that, thinking I wanted to work with CrossFitters, but who followed me was other PTs. And I see why, like, looking back, I'm like, the language I was using, how I was showing up. So then I start teaching them things. I'm running courses. So, like, I'm able to run my own courses, because I worked for Rock Tape, at that point, four years. And so I knew how to run a course. I knew how much I would need to charge in order to, like, turn a profit on this. I had connections all around. I launched my personal course in Australia and New Zealand because I had connections from Rock Tape so it wasn't like, how could you launch a course abroad? I'm like, because I've already done literally 500 like, right? It's not a big thing. So from the outside, maybe it looks like that. From the inside, it's like, it's just the next step. As I'm running all these courses, and anytime I would go and they would, I would be specifically asked to teach a course. I by the by the, like, year three of this, I already knew if that facility asked for me specifically, I already knew that owner was going to be like, hey, can we go out to dinner? And then they were going to ask me business stuff. And they were like, going, they were like, gonna be like, I wanna leave. I wanna do something else. So getting asked all these questions, starting to work with those people, but it was just behind the scenes. People didn't know I'm doing it, but I'm like, I've been doing this for years. So then 2019 comes. I start bringing more of it front facing. Jill and I host a live event. That was my first live event with, like, online business. And I was like, okay, this is new, but I'm borrowing confidence from Jill. Jill believes in me. Cool. I'm going to just stay in my lane with this stuff and teach this stuff and go into that even, because I've been doing it like behind the scenes, but not so front facing. And then 2020 I literally just took all the stuff that I was doing behind the scenes and brought it front facing, right so that, and largely what I was doing initially in 2020 was teaching people how teaching people how to bring their presence online. It wasn't so much of the true like launch strategy and things like that that I learned a ton from Jill and then also going through that subsequently. But I started out with what I knew and what I've been helping with people with already. So the pivot felt like a lot like looked like a lot from the outside, but behind the scenes, it was literally like, okay, it's just the next stepping stone, and taking all that I've done with me and using it for the next step. Lesley Logan 27:46  I am so obsessed with the way that you like, talked about what people see on the outside, and then the baby steps behind the scenes, because I do think that they go, oh, you know, Lesley does this, and she does this, and she does this, and so I'm gonna go do these things. And it's like, okay, behind the scenes, there are 20 people who do the million steps. There are, like, from the time I end this call with you, I don't touch this again until a recap episode, and it goes through all the things that does all this stuff. And then I don't, I just hear it on the places you listen to podcasts too. Like, yeah, because, because behind the scenes, you're not, no one's posting. That's boring. No one actually wants to know how many baby steps are back there. But I also want to highlight that you like, you took what you were being asked a lot, and the experiences you were having, and you were utilizing that. And I think where a lot of people, they try to create it from the end point from, like, where this like, oh, here's Shanté on the stage. So I'm going to do what Shanté is doing on the stage, and then what am I going to talk about? What if you, you know, you got to go back behind the scenes, and like you mentioned earlier, where it's like, I didn't know people had a hard time doing this thing that came so easy to me. And I think, like for anyone listening, if you're wondering what you might be doing, whatever you think is easy, someone else, a lot of other people, think is so hard. They think it's so hard.Shanté Cofield 29:02  That, you're like, oh, I had no idea. Oh, I think that that gets at kind of like, one thing we haven't discussed is, like the societal implications, right? Like, how society and patriarchy and supremacy culture play into all of this, and we are fed this lie that success requires struggle, right, there's a difference. Success requires hard work, but not struggle. So if you go back to this, the surfer analogy, this would be like, you don't know how to swim. You hate the water. There's sharks in there. And people think like, that's how you have to do it in order to be able to like surf. And I'm like, you should maybe stay on land and, like, play volleyball, like, don't do something else, don't even like swimming. Like, what are you? Why do we think we have to be the struggle and such? Yes, there is hard work, but it is with things that you enjoy doing, with people you enjoy being around. And then it doesn't feel like this, like, God, I'm like, pulling teeth, and it's the worst thing ever. I truly believe that humans, left to their own devices, they will create, they will work hard, they will do so much. People are not inherently lazy. We all know, anyone that's listening to this, you have any if you've ever created something of anything, and you're like, I like this thing. You will stay up all night, you'll miss meals, you'll skip these things. I just want to finish this thing like that, it's in us, but we fed this lie that we have to struggle and we have to suffer and it has to be the worst thing ever. It doesn't have to be yes, it's a lot of work. Yes, we should probably expand our timelines for things, right? We'd have timelines in terms of minutes and I'm like, make it years and you'll never fail. Yeah, right now it's minutes and you're like, I didn't do it yet. But if you are finding things, leaning into these things and like, Hey, I'm naturally good at it. That's a good thing. But we're kind of taught, oh, you're naturally good at it. It's easy. That means that you're lazy, or that if you're if you're going to do that, that means that, like, you're taking the easy route, and that's bad. And it's like, no, do the things that you like, do the things that come easily, that that is great. That's what we're going for, not this life of like I hate the things I have to go to, where I have to do this, I have to struggle and suffer for it to be worthwhile. No, no, absolutely not. Lesley Logan 31:06  No. And I think there's, I love the distinction of hard work versus struggle. And you mentioned that, like, like, the the interesting thing, I don't know, intriguing, the crazy thing about the society that we are in currently, it is, like, before I before I before I go on this with you, my team is like, hey, which of these podcasts do you want us to pitch you to? I was like, looking and I'm like, you guys, anything that is just looks like an alpha male, like you can just say no. Like, you don't, you don't have to ask me. I don't care if it's a point 1% podcast. I don't care if I'm the first expert ever. They want to talk about Pilates and how it's good for them. Like, I'm gonna tell you right now, like, I cannot handle that vibe, and I don't need to. I can work hard and not struggle, and that would be a struggle, right? So, like, you know, I I like, no. And I think what a lot of people have done online is like, oh, that's popular. What this dickhead over here is doing is doing is popular, and using the red and the orange, and, like, claiming out, I'm gonna eat only steak and so I'm gonna go that way, you know. And like, people have forgotten to, like, be themselves and be different.Shanté Cofield 32:11  This, this, this, this, this times a million times a million. We're looking at sustainability as well, right? Like, sustainability and longevity, because that's what the play should be, being anything but yourself is unsustainable, yeah? Like, it may bring it might bring you flash in the pan, success. It might it absolutely, you might be able to trend track something and ride that wave for a short term. You might. But we also see, we've seen it publicly in social media, where people are like, I have to stop doing social media. I built this thing. I hate it. I have this massive audience. It's fake. I don't like it. And it's like, yeah. And I'm also thinking about, we're just seeing the end product of that right, where they're just like, I'm so unhappy. I have to, like, stop this person's been living like that for however long. Like, that's not, life is short, man, we're not here to be miserable every day and baking this thing like, I love that you're not this fake it till you make it. I'm like, people be faking it till they die, you know. Like, that's not.Lesley Logan 33:13  It's not it. It's really not so. And talk about like imposters, and you'll never feel that way. I'll so Martha Stewart is not one of my favorite people in the world, although she's a badass and like, let's just give her that. And also, she hasn't been to prison. That was a, just, just a woman doing something a man does, and they're gonna put her in prison. Yeah, so if they want to imprison them on it, then fine, I'm okay with it. But if we're not doing that anyways, different argument. But she had her version of The Apprentice. Like, when I was like, you know, I don't know, maybe was in college or in high school, and I remember someone said, well, we gotta fake it till you make it. And Martha said, We never fake anything around here. And I was like, I mean, come on, Martha, you fake a little bit, right? Like, like, I had this thing. Like, I just remember, and I remember that going, like, really, you don't fake anything. And then as I got older, and I started, like, evaluate I was doing, I was like, I'm not faking anything. This is me. But like, acting like if I had the if I knew how that worked, or if I wasn't scared. So it's just, you know, when we think of what actors do, we don't call them faking it when they're on white lotus, they are acting like this weird character. You know, it gives me nightmares. Yeah? So it's just like, you get to act like the person who would have the confidence you act like the person, who is doing the hard work but not struggling, that helps you make decisions that you can filter through until you are you realize one day you woke up and you are that person. That's who you are, because that's who you always were.Shanté Cofield 34:32  That, that last part though. Lesley, I think that's really huge, because that's who you always were. There's something to be said, if you really sit and dissect this, like, be it till you see it, it's not faking it because, like, it is you, like, maybe you don't know this thing, but it's still you, it's still you choosing to do this. It's still you having the confidence to do this thing. You're not lying to saying to someone and being like, I'm a surgeon, like, that is different. That's completely different, but it is you. But there is no fake to this, like, whether or not it's just the nuance and the verbage there is that you don't have the like, the confidence that you believe someone who's like been this way for a long time has, but it's still you, still in it. Lesley Logan 35:17  Speaking of still you, you've always been the person that I like look to when it's like, okay, what's going on with Instagram? Like, what's going on this thing? Lesley, just get out of your fucking way and do, just do a just do the thing. Like, I'm just like, such a reluctant Instagrammer, because I've done so well with the YouTubes and the other things and so to me, like, I'm just kind of like, I don't, I always hop on trends. Like, I'm like, I'm just like, here's, I'm too busy actually. So here's here's here's a picture of me and my assistant, and I'll get back to you next week, because I got a lot to do, but something that like you I I've been watching you, and you're so good, and you are so creative, and you're always so consistent. And also, after the election, you, to me, I think on the outsider's perspective, people might have thought you were pivoting. You were being you in my, because, maybe because I know you behind the scenes a bit, but like, it didn't seem like a pivot. It seemed like you just got, like, turning the volume up on you. How did is that what you felt like you were doing? Do you feel like you were like, do you did you have pushback when people say you've changed?Shanté Cofield 36:19  There was no, this is a great question. There was no overt pushback. There was obviously, like, losing of followers, right? So there's like a silence pushback, if you will. But I, flip side of that is I didn't have anyone that was like, stay in your lane or stick to politics. Like no one said anything to me. They were just like, okay, I'm gonna show myself the door. And I'm like, that's cool. I also will say, I don't look at numbers. I hate looking at numbers. I hate when people are like so in the numbers, because I also believe that, especially on Instagram, a lot of numbers are fake, not even like people buying followers. I'm like in you think that 60,000 people like this is Instagram with fake money, right? Using house money and rewarding certain behavior and being like, hey, we like what you're doing. We're going to give you followers, don't like what you're doing, we're going to take them away. Like, the metrics that I want people looking at, if we're going to talk Instagram, is going to be your actual interaction. How many comments are you getting, and are they real? Like, are you talking to people? How many DMs? How many conversations are you having? That's the stuff that I care about. And while I lost quote, unquote followers, or I should say, well, I lost quote, unquote followers, that's what I want to be quoting there, my engagement and my DMs did not go down. I got more comments on the post that I've been doing since the election. So I'm like, I'm good actually, and I think that my audience this is I've been showing up this way long enough of just like this is me, and what topic am I speaking about? Right? My whole shtick has been, build, create, live your best life, and we're doing it with authenticity, because otherwise it's not sustainable. It's not your best life. It's some caricatures, you know, best life. And I've just used vehicles right, across the years. It's been vehicles, it's been physical therapy, it's been Movement, it's been Instagram, it's been online business. And now I, you know, I'm just speaking to certain points that are just like this, just, like this, just, we're just talking about life now, there's nothing in in between to like, create metaphors for you. We're just talking about life. I'm just asking you to look at the things that you're doing on the day to day, and the things that are happening around us and the implications of that, and speaking to that. So, you know, it hasn't been difficult in the sense of showing up that way, but it has been difficult for me to have the desire to put out what I consider to be trivial things. I understand it can be helpful for certain people, but like, that's not where I'm at. I also have, like, this kind of, like internal clock that, like, kind of resets every five years when I'm like, okay, something new. So PT was five years, and then the last three I was teaching and shifting away from treating, and then 2020 hit, and I'm, you know, doing all online business. I'm like, it's 2025 my clock is like, yeah, next step. What? What else is there? Lesley Logan 38:51  I love that you have that awareness of yourself. I felt like I have a seven year clock. And I only learned that, like in the like, last year, I was like, kind of felt like, like, I felt like I was claustrophobic in my own clothes, you know. And, you know, here's the thing, like, again, behind the scenes, no one can see what we're having to do to pivot businesses, you know. And it takes time and what I just love that you mentioned, like, it's hard to post about trivial things, or things that feel trivial to me. It has, I will be honest, like, in the ever since, like, the last year, of like, oh, fuck, this is where we're headed. I'm like, does it really? Do you really need a fucking tip on that? Because there's a YouTube video like, I I'm trying to figure that. I'm trying to figure out, how do I, like, how do I as female business owner who coaches female business owners whose clients are coming in and telling them stupid shit about the economy, who's making them doubt that they should raise their rates, even though their rent went up, their utilities went up. Like, the cost to have employees went up. Like, yeah, you have to raise your rates, because that's the only way you stay in business. It's you are not a charity. You are a. Business. If you want to be a charity, go file for that. You know, I am so I I appreciate that, because I had, I found like, you know, not just like, what has gone on with politics, but like, in the last month, we had something happen in our family, and I'm like, I just, I have these brands who want me to post something I I'm sorry, like, I'm gonna fail you right now, what I love is like, you're such, you are human, and you give so many people permission to be that. And I didn't even post a ton. Mostly was all my stories. I was like, if you follow me, like, you're gonna get the real me. And then the stories is where it is. And I people, you know, I just really liked it when you didn't talk about politics. And I said, I'm so sorry. I'm a female business owner that is political. Like, like, I might have privileges of a white person, but like, I'm still a female business owner who literally only gets people to answer things if I, I have my husband on calls for things. Like, I have a I have, like, here it's your job.Shanté Cofield 40:51  People are people, audacity. I wish that the people we coach and people listening to this have the audacity of that person. It comes into your DMs and is like, here's how you should run your account. I wish we all had that audacity. Lesley Logan 41:04  Yes, yes. Oh, my God. Shanté Cofield 41:06  Where did that come from? Lesley Logan 41:07  Yes, we need to find these people. Like, teach them audacity because it's what, that's the word, it is. And like, I just said, I said, oh, you know, this is my account. Like, so I I said, I was just like, this is my account. And like, I think rights are, are actually, like, just real and human rights. But if you don't like hearing about that, you don't have to follow me here. You can just go for free and go on YouTube. In fact, they'll make sure whatever ads you get the ones you wanted. And you can, you can actually just search for the content that you want from me, and if you want to pay for it. In my membership group, we don't talk about politics, but just remember, everything is.Shanté Cofield 41:43  Exactly. Everything is political, and people see that. I'm like, you're just saying that it hasn't affected you. I'm like, but it is. It hasn't affected you in a negative way. I'm like, it's just affecting you, but positively or neutrally, like. So it hasn't been hard to switch to speak about that it's been hard to like, you said, the behind the scenes, business side of things. Like, I run, my number one program that I run is an Instagram intensive, and I haven't run it this year because I'm just like, what do I want to do with this thing? Like, how do I want this thing to look? How do I do I want to do this? Am I wanting to encourage people to go and spend their time with this? Is this company that doesn't give shits of value? Like, there's a lot of thinking around the the intentionality piece. And I'm fortunate in a fortunate place that I like have, I have the savings to be able to, like, chill out, and I have other programs going on, and I already have clients that I can be been working with one on one, so I can hold off on that thing. But that, that has been the only difficulty, but.Lesley Logan 42:38  I thank you for sure, because I think, like when everything went down, I had people in my group going, I don't, I don't want to post on these platforms, because I don't want to give them anything. And I was like, okay, first of all, I agree. Like, I like, just know that, like, thank you. And also, what I will always coach you on is you have to be where they your people are. So where are your people? Because if they are there, then if you're not there, then some dude on rib-eye steak for three meals a day is gonna sell to them. Like they're gonna, they're gonna buy the solution to their problem. So then it's kind of like, how do we play in the field, you know, like, how do we do it? And so that's always been a game. It's always been the game like, how do we play in this, like, the sandbox that gets them out of that sandbox and over into the sandbox we want to play in.Shanté Cofield 43:25  Absolutely, the intentionality and taking a moment and, like, again, bang, bang. Having time is a luxury, right? Time is to me, like, it circles back to being a conversation of, like, what ultimately I wanted, and having this lifestyle business. It's the translation of that is having time flexibility and having time ownership, right? Where I have the time to sit and Covid, we saw the importance of time during Covid. We call it the great pause, because it gave people a moment to be like, wait, what do I want? How do I want to do things? Do I believe in this? Do I agree with this? When we're living in a world that's so fast paced, and you just have to, like, you're just trying to eat, you're just trying to, like, get through the day, you don't have the luxury, you don't the ability to sit and think and be like, so intentional with things, right? It's all by design, right? I can sound like a tin hat. I don't care. It's all by design. I'm in a place where I have the luxury to sit and be like, okay, I want to be intentional in community, super intentional with my business and how I'm showing up and how I'm helping people. What does that look like? Like I totally agree, there's a huge (inaudible) and when it comes to social media, because it's like, yes, these businesses and supporting them, and you're like, But the flip side is, how do I support my people? And if it's like, I have to stay with this nonsense and in this sandbox so that I can reach these people, because that's where they're at, I'm going to do that. And yes, I'm going to have to move them somewhere else and do other things and show up with my values and encourage them to do the same. But you know, this is taking a beat, taking a moment to really fit and identify that, and not just being like, knee jerk, like, I'm done with it all. And like, yeah, I'm burning it all down. It's like, if that's what you want to do, fine, but I'm looking at what's the outcome of that. Why am I doing that? And if my goal is to be able to help people and like, let me take a moment and figure out what feels best and how I want to do that. Lesley Logan 45:01  Yeah, I could talk to you forever, Shanté, I'm just obsessed. And really, we need to have a hang next time you're here, next time I'm there, we're gonna take a brief break and then find out how people can find you, follow you, work with you. Shanté Cofield 45:12  Sounds good. Lesley Logan 45:13  All right, Shanté, where do you hang out? And we said Instagram. But also, like, give them all the deets. Where can they stalk you in a good way?Shanté Cofield 45:19  Yeah, the deets, I try to keep everything consistent, is just type in The Movement Maestro anywhere, and it'll come up, and then you can do whatever you want with it. My website, movementmaestro.com, Instagram, The Movement Maestro. I'm on threads as The Movement Maestro, and that's the easiest, the easiest thing, if you want to chat, I'm in my DMs. I haven't been posting as much as I usually do, but I will answer a DM in two seconds. I don't like email, so go to my website and email me, but I probably won't get back to you. Someone from my team may get back, maybe. Maybe I'll have Rupert, my cat, get back, but (inaudible).Lesley Logan 45:51  Oh, I will tell you how I got out of my inbox, and I'm loving it. Now I have to, actually, my sister's like you do have to go and respond to the five that I couldn't do. I was like, okay, alright, I'll get there. All right. You have truly given us so much, but you know, we, it would, wouldn't be Be It Till You See It Podcast without the bold, executable, intrinsic or targeted steps people can take to be it till they see it? What do you have for us?Shanté Cofield 46:11  We're going to circle back, because repetition is key. Once is never, and I'm going to say what I said before. Just do it scared, right? The confidence, the happiness, the understanding, the clarity that you are looking for, the guidance, the direction, the answers that you're looking for are on the other side of doing the thing. So, do it scared.Lesley Logan 46:27  Yeah, yeah. We firmly believe in that. We cosign on that. And once you do it scared, make sure you let The Movement Maestro know and let Be It Pod know because then we can celebrate you. Because guess what? Celebration is how habits are created. That's how the dopamine hits the brain. It's all science people, all right, loves. Until next time, Be It Till You See It. Lesley Logan 46:45  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 47:28  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 47:33  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 47:37  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 47:44  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 47:48  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Dan and Ian share 5 money tips for bootstrappers—from prioritizing personal finance and investing to getting in the company of other entrepreneurs. Follow this playbook and you could build wealth without a 7-figure exit (spoiler: only about 5% of businesses achieve this.) Free resource below! LINKS Share your thoughts on the podcast (takes 2 mins) (https://getperspective.ai/interview/tmba-feedback) This week's sponsor: SPP.co “Your billing, onboarding & projects in one client portal” (https://spp.co/) This week's sponsor: Smash Digital “Scale your organic traffic with future-proof strategies” (https://smashdigital.com/) FREE RESOURCE: Personal Financial Dashboard for Bootstrappers (https://docs.google.com/spreadsheets/d/1Li7LuETq2k8tfXSC9WrB-xTwtm_YOkxZOFBOT-bk8CM/edit?gid=1717697031#gid=1717697031) Olly Meaking's musings on entrepreneurship and crossing 7 figures ARR: (https://x.com/helloitsolly/status/1971549899188580447) Hang out with us at DCBKK this month (https://dynamitecircle.com/dcbkk) Connect with 7+ figure founders and join us in NYC this December (https://dynamitecircle.com/dc-black) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS Audio: (00:00:50) How Dan Got Fired For Having Too Many Ideas (00:02:07) 5 Money Tips for Bootstrappers (00:03:00) Tip #1: Focus on Your Knowledge, Skillset, and Business Model (00:04:14) Case Study: Olly Meakings, Founder of Senja.io (00:07:13) Tip #2: Be Realistic About Your Liquidity Potential (00:11:42) Tip #3: Keep Your Second Bottom Line Sacred (00:16:47) Sponsor Shout-out: Smash Digital (00:17:43) Sponsor Shout-out: SPP.co (00:18:44) Tip #4: Be a Bull About 1 Non-Business Thing (00:23:47) Tip #5: Surround Yourself With Other Entrepreneurs CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: How to Get Rich on X With a Fake Persona (https://tropicalmba.com/episodes/get-rich-fake-persona) How to Instantly Improve Your Lead Pipeline by 20-50% (https://tropicalmba.com/episodes/improve-your-lead-pipeline) Why $120K From Your Biz Beats $150K at a Job (https://tropicalmba.com/episodes/balancing-wealth-freedom-mindset)

This week, Jen and Pete noodle on a topic that they were both surprised to have never recorded an episode on: momentum.Specifically, in this episode Jen and Pete talk about:What is momentum mindset?How might we turn an ending into a beginning?Why is it important to not sit around and wait for motivation or inspiration?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

This special 5th anniversary episode of the Remarkable Retail podcast marks a milestone: five years of insights, disruption, and conversations with the world's most innovative retail thinkers. We reflect on the pod's origin story during the early COVID lockdowns, tracing its evolution from Steve's book Remarkable Retail: How to Win & Keep Customers in the Age of Disruption into an industry-leading show featuring CEOs, founders, and thought leaders shaping global commerce. They share highlights from an impressive guest roster, including Scott Galloway (whose episode remains the most downloaded in the show's history), Artemis Patrick of Sephora, Hal Lawton of Tractor Supply, Chris Nicholas of Sam's Club, Joe Kudla of Vuori, and Neil Blumenthal of Warby Parker. Each clip showcases the powerful themes of customer centricity, innovation, and the relentless pursuit of remarkability.The centerpiece of the episode is a deep and engaging conversation with Seth Godin, returning for his sixth visit. Seth—bestselling author of classics including Purple Cow—first inspired the very language of “remarkability” in Steve's book and the podcast itself. Here, Seth reflects on why being remarkable matters more than ever in an era where “average is dead.” He warns leaders that chasing efficiency or “suck less” strategies won't suffice; brands must create conditions where customers want to talk about them. He draws a sharp distinction between simply being “better” through incremental improvements and being truly remarkable in ways that spark conversation, loyalty, and cultural resonance.Seth also delves into the impact of AI as the biggest societal shift since electricity. Rather than reducing costs by outsourcing tasks, he urges retailers to harness AI to enable new projects and creative possibilities. He illustrates this with his latest Kickstarter project—AI-driven card decks designed to spark learning, decision-making, and storytelling. For Seth, experimentation and accessible tools are the gateway to innovation, and he emphasizes that risk-taking in the AI era costs little but delivers exponential learning.Together, Michael, Steve, and Seth explore enduring themes: knowing who it's for and what it's for, the value of continuous improvement, and why shunning non-believers is essential to staying authentic.  About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. In this episode you'll learn:The surprising science behind why motivation actually comes AFTER action, not before itHow your brain's reward system and dopamine release work to create momentum when you take action firstThe role of the nucleus accumbens in triggering motivation through small actionsWhy waiting for motivation to strike is working against your brain's natural biologyPractical strategies to use your brain's reward pathways to overcome procrastinationHow to start the dopamine-motivation cycle with the smallest possible actionsWhy successful people don't wait for motivation - they create it through actionA massive thank you to our sponsor and our fave AI tool, Poppy AI. Use FIONA at checkout for a discount Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:How to Get Your Book Published course Join our AI Chat Group for small business ownersGroup CoachingMy Daily Business courses - mydailybusiness.com/courses ⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️ Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

This week, Dan and Ian continue the “Get Rich on X” saga with fresh updates, and a reality check. From hiring $4K ghostwriters to creating a new online persona, is X really worth the hype for growing fast—and getting rich—in 2025? LINKS Hang out with us at DCBKK this October (https://dynamitecircle.com/dcbkk) Connect with 7+ figure founders and join us in NYC this December (https://dynamitecircle.com/dc-black) This week's sponsor: https://spp.co “Your billing, onboarding & projects in one client portal” (https://spp.co/) Remote First Recruiting: Hire Your Next Remote Team Member in 21 Days or Less (https://remotefirstrecruiting.com/) X's Head of Product's projections for the algorithm (https://x.com/nikitabier/status/1969057240578748723) LindyMan: an example of using a character or persona online (https://x.com/PaulSkallas) Moving From A Solopreneur Mindset To An Operator Mindset with Leila Hormozi (https://podcasts.apple.com/il/podcast/moving-from-a-solopreneur-mindset-to-an/id1663834553?i=1000681647344) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS Audio: (00:00:34) Business Lessons from the Lemonade Stand (00:02:41) How to Get Rich on X: New Thoughts
 (00:10:16) Be Yourself… Or Create an Online Character? (00:13:49) The Realistic Cost of Hiring a Ghostwriter for X (00:16:46) Sponsor Shout-out: SPP.co
 (00:17:47) Leila Hormozi's Simple System for Delegation (00:26:12) Location as Leverage: What if the USA Were More Affordable? CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: X's Head of Product: How to Get Rich in 6 Months (https://tropicalmba.com/episodes/outsourcing-shake-up) How to Instantly Improve Your Lead Pipeline by 20-50% (https://tropicalmba.com/episodes/improve-your-lead-pipeline) Location Is Leverage: How Advanced Digital Nomads Build Faster (https://tropicalmba.com/episodes/location-is-leverage)

Today, Fiona chats to Lucy Lumen - photographer, YouTuber, content creator, and creative business mentor who has built a thriving online business alongside her husband.In this episode, you'll learn:• How Lucy went from working in hospitality for 10+ years to accidentally building a photography and videography business• Why she decided to pivot away from client work and go all-in on YouTube content creation• Her process for creating 8 YouTube videos per month across two channels while managing Substack and social media• How sponsorships (not ad revenue) make YouTube financially sustainable as a full-time career• The reality of working with your spouse and managing business partnerships• Why developing a distinct personal style is more important than technical perfection in the age of AILucy shares honest insights about the realities of content creation, building a creative business, and how to turn your passion into sustainable income while maintaining work-life balance.A massive thank you to our sponsor and our fave AI tool, Poppy AI. Use FIONA at checkout for a discount Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comConnect with Lucy LumenInstagram: @lucy_lumenSubtack: Love LucyYouTube: The Lucy Lumen ShowYouTube: Lucy LumenWebsite: lucylumen.com Resources mentioned:Join our AI Chat Group for small business ownersGroup CoachingMy Daily Business courses - mydailybusiness.com/courses ⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️ Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

With AI being a pervasive topic in 2025, Jen and Pete discuss how they use the tool, and how they might utilize it to help their clients.Specifically, in this episode Jen and Pete talk about:How might we use AI to help other people, not just ourselves?Why is trust so important, in the building of skills and of organizations?What are several use cases for how Jen and Pete use AI?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

In today's fast-moving VUCA world (Volatile, Uncertain, Complex, and Ambiguous) businesses can no longer afford to confuse motion with progress. In this high-impact episode, we sit down with Ron Brumbarger, American entrepreneur and founder of Struinova, an “innovation-as-a-service” firm helping organisations unlock new products, services, and processes that genuinely delight customers. Ron delivers a candid exploration of why companies stall, the dangers of systemic blind spots, and what it really takes to build a sustainable culture of innovation. With decades of experience and sharp, real-world insights, he challenges leaders to confront the uncomfortable truths holding them back, and offers tools to navigate the complexity with clarity, confidence, and creativity. Whether you're a founder, executive, or innovator inside a large organisation, this conversation is your blueprint for staying relevant in an increasingly unforgiving market. What You'll Learn: Confronting Organisational Blind Spots Why waiting for permission kills innovation, and how to lead with urgency of agency How inattentional blindness sabotages even high-performing teams Where middle-management friction stalls progress, and how to refocus on issues, not egos The myth of "guaranteed revenue" and why G-A-R-R is a dangerous illusion Building a Strategic Innovation Portfolio A practical definition of innovation: net new or enhanced value that delights customers How to assess the real value of your innovation portfolio, and why most leaders don't TAM vs. SOM: Why chasing Total Addressable Market is a distraction How to create your own "Purple Cow" in a Blue Ocean" and avoid the commodity trap Why innovation lives in the estuary between your team and your customers Leading Change with Core Disciplines Why humility is a superpower in the innovation game The role of trust, not just with clients, but within your team Practicing empathetic curiosity to unlock customer insights Plus: Marcus Cauchi's powerful insight “Think as your customer, not about them.”

It's spring in Australia, and Fiona's tackling the weeds in her garden - which got her thinking about the "weeds" that keep growing back in our businesses.You'll Learn How To:• Identify the recurring problems in your business that keep coming back like weeds• Create a seasonal approach to spring cleaning your business (don't try to do it all at once)• Invest in the right tools and systems to fix problems properly, not just temporarily• Plant something new once you've cleared out what's not working• Maintain your business "garden" so the weeds don't take over again• Turn this into a manageable 3-month process instead of an overwhelming overhaulA massive thank you to our sponsor and our fave AI tool, Poppy AI. Use FIONA at checkout for a discount Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:Join our AI Chat Group for small business ownersGroup CoachingMy Daily Business courses - mydailybusiness.com/courses ⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️ Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Most founders are leaving money on the table without realizing it. Are you one of them? This week, Dan and Ian break down how a tiny shift in how you handle leads can completely change your pipeline. Plus, a counterintuitive approach to networking and why big brands are paying founders to create content. LINKS Hang out with us at DCBKK this October (https://dynamitecircle.com/dcbkk) Connect with 7+ figure founders and join us in NYC this December (https://dynamitecircle.com/dc-black) This week's sponsor: https://spp.co “Your billing, onboarding & projects in one client portal” (https://spp.co/) “Amp It Up” by Frank Slootman (https://www.amazon.com/Amp-Unlocking-Hypergrowth-Expectations-Intensity/dp/1119836115) Harvard Business Review: “The Short Life of Online Sales Leads” (https://hbr.org/2011/03/the-short-life-of-online-sales-leads) MIT Lead Response Management Study (https://cdn2.hubspot.net/hub/25649/file-13535879-pdf/docs/mit_study.pdf) “The 4-Hour Work Week” by Tim Ferriss (https://fourhourworkweek.com/) Remote First Recruiting: Hire Your Next Remote Team Member in 21 Days or Less (https://remotefirstrecruiting.com/) My First Million Podcast (https://www.mfmpod.com/) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS (00:00:00) Intro (00:01:01) Business Idea: “Lifestyle” Services for 7-Figure Businesses
 (00:08:30) How to Improve Your Lead Pipeline 20-50% Overnight (00:11:50) How Responding Faster to Leads Impacts Your Business (00:16:46) Sponsor Shout-out: SPP.co (00:17:47) Conference A or Conference B? (00:19:38) Business Idea: Partner Podcast with Big Bucks Brand CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: The Outsourcing Shake-Up: LATAM vs. Philippines (https://tropicalmba.com/episodes/outsourcing-shake-up) Financial Traps, Profit Truths, and What's Next at TMBA (https://tropicalmba.com/episodes/financial-traps-profit-truths) “Build It Like You're Gonna Sell It” (Dan's “Amp It Up” Review) (https://tropicalmba.com/episodes/build-it-sell-it)

Explore how empathy is revolutionizing leadership and learn actionable steps to cultivate an empathetic style that enhances your team's trust and productivity. Tune in to this enlightening episode of Perpetual mOetion with Dr. mOe Anderson and Dr. Melissa Robinson-Winemiller, . A TEDx speaker, EQ coach, and author of The Empathic Leader. Memorable Quotes: "Empathy really is connection and understanding. Business is people." "You can curse the darkness or you can light a candle. How do I light a candle to make this better for somebody else?" Key Points: Empathy as a Strategic Asset: Empathy is reframed from being a sentimental trait to a strategic leadership tool, crucial for fostering trust and loyalty. AI vs. Human Touch: Despite AI's capabilities, it can never replicate the genuine human connection that empathy provides, emphasizing its irreplaceable role in leadership. Empathy Fatigue and Self-Awareness: Leaders need to cultivate self-empathy and self-awareness to avoid empathy fatigue and maintain a balanced emotional state. Empathy's Impact on Productivity: Empathy-driven leadership can boost morale, innovation, and productivity, while its superficial use can erode trust and performance. Chapter Breakdown: (0:00:03) - Empathy in Leadership (0:12:48) - Importance of Empathy in Leadership (0:17:05) - Developing Empathy and Self-Awareness (0:25:02) - Empathy as a Leadership Strength Resources Mentioned: Dr. Melissa Robinson-Winemiller's book: "The Empathic Leader" Ernst & Young studies on empathy Brene Brown, Simon Sinek, and Seth Godin on empathy Subscribe now and let's ignite your personal growth journey together, one empowering conversation at a time!   Learn more about Dr. mOe's services and books on her website at www.drmOeAnderson.com.    Follow her on social media!  @drmOeanderson Elevate your public speaking skills with 1x1 or online Public Speaking Coaching.   Want to feature your business on this podcast or book Dr. mOe for a speaking engagement? Contact her today! info@drmoeanderson.com Please support this indie, woman-owned, small business providing free educational and inspirational content. Use one of these secure, fee-free ways to support the production and distribution of this award-winning show:  1. Buy Me a Coffee: https://buymeacoffee.com/drmoeandU or Click Here 2. CashApp: $drmoeanderson 3. Venmo: @drmoeanderson      

We've well and truly kicked off season 7 in style as we welcome our first guest onto the show - IAAPA Board Chairman, Massimiliano Freddi. In this episode, Paul sits down with Massimiliano Freddi, the first Italian to ever hold the role of IAAPA Chairman in the association's 107-year history. From his early dream of running a theme park to founding Wonderwood and shaping Italy's unique attractions landscape, Massi shares how passion, storytelling, and a people-first mindset continue to drive his vision for the industry. Skip The Queue is back for Season 7 and we're announcing some big changes! Get ready for new hosts, a fresh new look, weekly content and find out where you can catch us live at events to be part of the action.Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Paul Marden.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn, or Bluesky for your chance to win the books that have been mentioned in this podcast.Competition ends on 24th September 2025. The winner will be contacted via LinkedIn or Bluesky. Show references:  https://iaapa.org/https://www.linkedin.com/in/freddi/Massimiliano Freddi  a leading figure in the amusement and entertainment industry, has been appointed president of the steering committee of IAAPA (International Association of Amusement Parks and Attractions, the leading international association for attractions and theme parks) for 2025. This is the first time since the foundation of the World Association of Attractions (1918) that this position has been entrusted to an Italian.The appointment underscores his extensive experience and significant contribution to the global industry. Freddi brings a wealth of experience gained at some of the industry's most prominent companies. His career began in marketing and press office for the Italian market at Disneyland Paris. He subsequently joined Leolandia.A visionary entrepreneur, in 2018, Massimiliano Freddi founded Wonderwood, an adventure and amusement park for all ages, of which he is currently CEO, in his hometown of Trarego Viggiona, in the Verbano-Cusio-Ossola region on Lake Maggiore. This growing business has redeveloped several local facilities and provided employment to several young residents of the small towns in the area. His passion for the sector also extends to academia. Since 2016, he has been a member of the coaching staff of Seth Godin's Altmba and is a professor of marketing and experience design at IULM University in Milan. At the same university, where Italy's first course in theme park and attraction management was introduced, he teaches subjects such as consumer experience, marketing, and soft skills as an adjunct professor. Freddi was also one of the original founders of Parksmania, the first newspaper dedicated to amusement parks.Freddi will continue to bring his innovative vision and deep industry knowledge to the global association, helping shape the future of attractions internationally. Regarding Italy, he commented that he sees great potential and wants to help realise it. Transcriptions:  Paul Marden: Welcome to Skip the Queue, the podcast about the world's best visitor attractions and the people that work in them. I'm Paul Marden, along with my co-hosts Andy Povey and Sinead Kimberley, I spend my days working with ambitious attractions like theme parks, museums, galleries, and science centres to help them to attract more guests. Paul Marden: Today on Skip the Queue, I'm joined by someone who has been shaping the attractions industry in truly remarkable ways. Massimiliano Freddi is the first Italian ever to hold the role of chairman in IAAPA's 107-year history. A milestone that not only celebrates his career, but also shines a light on Italy's growing influence in the global attractions landscape. Massimiliano has worn many hats across his journey, from fulfilling his childhood dream of becoming a Theme Park Managing Director at just 28, where he grew guest numbers from 300,000 to over 800,000, to founding his own destinations like Wonderwood on Lake Maggiore and Wonderwood Spina Verde, overlooking Lake Como. Along the way, he's pioneered inclusive and eco-conscious practices, championing the power of storytelling and shown how attractions can thrive by creating meaningful experiences for every guest.Paul Marden: Beyond his leadership roles, Massimiliano is also a Professor of Marketing and Experience Design at IULM University in Milan, where he's passionate about nurturing the next generation of talent in our sector. Often described as both a dreamer and a doer, he brings together vision and practicality in a way that continues to inspire operators around the world.Paul Marden: Massimilliano, welcome to the show. It really is a pleasure to have you with us. We always start Skip the Queue and the kickoff of season seven, no less, is going to be no different. We always start with an icebreaker question. And I'm thinking back to, we're just back off of our summer holidays, aren't we? For your perfect holiday, would it start with planes, trains or driving.Massimiliano Freddi: Oh, that's a beautiful question. By the way, congratulations because you've pronounced Massimiliano in a very correct way. So that's unusual. I have a complicated name. I know, I know.Massimiliano Freddi: Hey, I would say train. Train is really, really part of the way that I love to travel with. And unfortunately, too often it happens by car, which I like a little bit less. I get dizzy, you know, and stuff. Train is my ultimate, ultimate way to travel.Paul Marden: I did a sleeper train to Scotland a couple of years ago, and it was amazing. I absolutely loved it. And what's brilliant is there's more of those sleeper trains hitting Europe, aren't there now? So there really is very few excuses for us not to be holidaying with the start with some elegant sleeper train. My only disappointment was that there was no murder on the train, so I couldn't have an Agatha Christie style novel themed around my train  journey, but uh, you know.Massimiliano Freddi: I mean, I mean, it could have been the Hogwarts Express, but apparently, it doesn't run every day, so.Paul Marden: That would be pretty cool as well. I've just come back from Edinburgh, actually, and we saw, you know, the viaduct where the train goes to Hogwarts, and completely unplanned, there was a steam train that went over the bridge whilst we were there. It was amazing.Massimiliano Freddi: Happy go lucky.Paul Marden: Yeah. So enough of my holidays. Let's kick off talking about you and IAAPA. What can international markets learn from attractions in Italy? Tell us a little bit about the attractions landscape over there in Italy at the moment.Massimiliano Freddi: Yes. So let's say that the attraction landscape is very similar, somehow, to how the restaurants or the retail landscape has always been, which means a lot of mom and pop stores. And I think that what people who travel to Italy love is to find something that is one of a kind that you can find only in Italy. I have a deep respect for Starbucks, but I'm always... questioning myself, you know, when somebody comes to Italy, do they really want to find Starbucks? Is this a real thing? So when it comes to parks and attractions, Italy has not faced a big concentration in players like it has happened in other countries. Of course, some big players are there. Parques Reunidos owns Mirabilandia, which is the second most important Italian park. And the most important Italian park is Gardaland, owned by Merlin Entertainment. Then we have a few other groups. Owning and operating some of the facilities, but let's say that, out of 250 parks between—or, you said, attractions— that's very correct now, if we talk about attractions, now the number is endless, because where is the border?Paul Marden: What is an attraction? Yeah, that's a big philosophical question.Massimiliano Freddi: Okay, okay, so let's say that, once upon a time, we used to count parks. So when we talk about parks, we have roughly 250 parks in Italy, and most of them are tiny, tiny, tiny, and they are independently owned. That's my case. I own and operate two parks right now, and I'm about to open, a third location that will be an indoor one this November. And so, yes, I think that what what others can learn from Italy i think is to keep this respect for your roots and to make sure that you don't make every attraction look like another one, but you kind of keep it, you know, different.Massimiliano Freddi: And so it's a matter of the mix of how people can have fun and get entertained. But it's really also about retail and about food and about shows and festivals and you name it, you know. So there are these places that we see on Instagram and immediately we say, oh, that's, I mean, when I see a picture of the Empire State Building or of the Tower Bridge. I know immediately where it belongs to. And so I think that, with attractions, we need to think in the future always about this. Guests coming to visit us, they want to have the ultimate experience and they want to have something that's different from anything they've done before. So this is the responsibility we have.Paul Marden: And a big one it is. Let's talk a little bit about the experience economy. And especially when we think about, you know, beyond the parks, there's this... massive ecosystem around the outside of different ways that people can enjoy themselves. What does that experience economy mean to you, especially in Italy?Massimiliano Freddi: The experience economy, first of all, it truly matters to me, the book. Because in 1999, it was once upon a time, it was really difficult to find literature and scientific literature on the leisure industry. And so I think that at that time, we thought that everybody could take inspiration from the attractions industry. And it has happened because right now. Yes, definitely. You know, food is experience and travel is experience and lodging is experience. You name it, you name it. You know, even there is also a funeral house in Italy, which has become very famous because they are really based on the experience they will give, you know, not to the people who passed away, unfortunately, you know, but the people remain. So I think that it's very hard now to find an industry that doesn't think, that we are in the experience economy and that everything should be experienced and experiential. And so I think that when I go back to my example, I think that we as attractions, we need to be even more wise in how we choose to present ourselves and what we cater to our guests.Massimiliano Freddi: Because of course, we need to raise the bar. So right now, we know that some access... And some services to our attractions have become better with technology. But still, we are, you know, long lines sometimes. And we feel we are paying too much for what we are getting back.Massimiliano Freddi: I would say that in the end, experience economy starts with people and ends with people. And so we need to be people-centric. And only like this, we can be truly experiential. I don't think that an experience is about technology.  It's always, always about people.Paul Marden: Absolutely. I wonder as well, I'm always struck by this industry, how close we are, how we collaborate with one another. And really, the competition aren't the other parks or attractions. The competition is getting people out and doing something. There are so many things at home that could keep you at home, getting you out and about and visiting places and enjoying those experiences. I wonder whether collaboration is the answer to this.Massimiliano Freddi: I think you nailed it because it's crucial. Everybody who has not been working for this industry, when they enter the industry, because they might change jobs, everybody is so surprised that we collaborate so heavily. And I think that a key to this success has always been this big collaboration. I have almost always in my career been part of smaller facilities. And to me, IAAPA and the associations were, it's been crucial, you know, because you are alone. Very, very often your facility is in the middle of nowhere. No matter if you're part of a big group, because even big groups have facilities in the middle of nowhere, but for family-owned and operated attractions, that's almost the golden rule.Massimiliano Freddi: And so there are so many days in your life, in your career, in your profession, where you would benefit strongly from talking to somebody else who's been through something like you before and who's found a different solution and who can open up your eyes. So I think that's the beauty of our industries is getting together. Again, if we don't get together, how can we make people get together?Paul Marden: Yeah, I'm very excited about getting together because I've got my first IAAPA in Barcelona coming up. And I'm very excited about what this is going to be like.Massimiliano Freddi: Oh, you will be blown away.Paul Marden:  I can't wait. I absolutely can't wait. Now, look. Someone has once described you as a dreamer and a doer. One of your dreams was to be managing director of a theme park. Where did that inspiration come from?Massimiliano Freddi: So it comes from a terrible childhood. And so it comes from the fact that, yeah, the world around me when I was a kid was not a positive world. And my family had a lot of troubles. And I'm an orphan from the side of my mother. I mean, I went through several things. And so I think that the attractions industry, to me, it really meant this place that's always happy and where grownups can really take great care of kids and kids at heart.Massimiliano Freddi: So I think that my passion came out of that. Now, dreaming and doing, of course, we all have as a big myth and as a reference, Walt Disney himself, and he was the guy who first said, 'Dreamers and doers' talking about, what enterprises, so his imagineers. I think that whenever I see something, I want to say something. Everybody who knows me knows pretty well. But it means that I love to see the world in a constant improvement. So, if I check in at a hotel and I see that there is something in there that, you know, it even doesn't impact me. But with a small step, they could make it better and fix it. I just share it and I share it, you know, wherever I am. And so I think that maybe this was a bit of my secret weapon because I got involved in several things. I think because I'm curious and maybe because I'm generous in sharing.Massimiliano Freddi: And I don't know if there is a secret there. There is just that in the moment in which you accept yourself the way you are and you acknowledge that you have some talents, and you don't have some others, and some skills you can get better, some others no way—okay. I could never never be an attorney, I could never do a lot of jobs on the planet, but now I know, at the age of 44, that I know what I'm good at, and even if I'm good at that, I want to constantly improve. So I think that maybe the support that I could bring to the table to the companies I've worked for, to the associations, to my own business, and so on, it's always been this obsession with constant improvement every day.Paul Marden: I think it takes a certain vulnerability, doesn't it? To spot something that you think can be improved and to offer a suggestion. And I think it's so valuable. I was at an attraction recently and I got the email at the end of the day, saying, 'How was it?' Please leave us a review. I went to click it and it didn't work. I knew the head of marketing, so I just pinged him off a quick email that just said, 'Oh, I had such a brilliant time but I couldn't leave you a review. I wanted to give you a brilliant review, but I couldn't do it because it didn't work. And that led them to go and look at all of their outbound emails, and none of them were working properly. But you know, you could walk by and just leave that alone. But I can't do it. However, it is sometimes does make you feel really awkward, couldn't you? But when I get great services in a restaurant, when somebody looks after me while at an attraction, I want to tell them how good it was, and if I can see something they can do better, I want to tell them what they could do.Massimiliano Freddi:  Totally, totally. And I'm so much on the same page. I was about to say that it's equally important to call people out when they're doing well.Paul Marden: Yeah.Massimiliano Freddi: So to make sure that they are aware. And sometimes, you know, to say there was one day where I travelled during a bank holiday, and I arrived at the entire bank holiday, and I arrived to the airport, and I decided I wanted to thank each and every employee that I would meet because they were there that day. I mean. We got used that Sundays are no longer Sundays, but the bank holidays, these are the moments in which you spend time with your family and with your kids and so on. And if you're there and you're working, I mean, it's good that somebody sees you and tells you, 'Hey, thank you because you're working even today, you know?' And you can tell how everybody gets surprised. So I think that we learn so much more by positive reinforcement.Massimiliano Freddi: And so how important it is also to tell attractions, facilities, managers, CEOs. I mean, CEOs, they are so used to just getting... I can't use swear words. Yes, you can. Under those kind of storms, you know, all the time, all the time. And so when a CEO does something good, come on, let's tell her.Paul Marden: Yeah, it's a really lonely job. And all you get is... is the spankings and the tellings off. Isn't it? So when they get it right, they definitely need a pat on the back because they're not going to get it. They're not going to get it. So I can't believe this. At the age of 28, you made your dream come true and you were managing director of a theme park in Italy for Minitalia, which became Leolandia, in this role you took guest numbers from 300, 000 guests a year to over 800,000.Paul Marden: Tell us that story. How do you so dramatically increase footfall at the attraction?Massimiliano Freddi: I don't think it was me. I think it was a great teamwork because it's a great teamwork, you know, and you can grow this much. If your operation is working very well, if your safety is right on spot, if the park is clean, you know, and so on. I can tell you one thing that when we were at the basic level, so at the very beginning, of course, we couldn't afford to buy big attractions or too heavily themed. And we needed really, I remember that the first Halloween, we had a 10K budget, 10,000 euro budget for a whole month of Halloween. Okay, so we would go to the do-it-yourself stores and buy brooms and build everything. I mean, that was a magical moment because it created the capability of the team to envision that, if you want, you can do with the things you have. And of course, with a huge budget, you can do fantastic things.Massimiliano Freddi: But sometimes, you know, this helps. So in that moment... TripAdvisor was a true success still. We're talking about 20 years ago. So TripAdvisor was kind of the reference. That's even before Google Maps and all that. So I remember that I did an analysis and I understood that every restaurant or park who had over 4. 5 out of 5 was growing. And having 4 out of 5 was not enough. Now we call it NPS, we call it a different way. But there, in this practical way, so I remember this moment with my team saying, 'Hey, we need to be obsessed with getting five stars.' And this is the point. So what can we do? First of all, we can have the cleanest toilets on earth. Let's make sure that the smell is good, they are super clean, and so on. Because people, that's a level of service. Of course, this is not a driver of visit, but this is a driver of satisfaction. And in the same way, let's start to work with better suppliers when it comes to food and beverage.Massimiliano Freddi: Let's start to make things more comfortable. So I think that this was the first thing. The second aspect, again, it's very much linked to IAAPA because I think that attending the show every year and knowing the people. At that time, Jakob Wahl, he used to be one of the employees of IAAPA in Brussels. I don't think he was a manager at the time yet. He was in charge of keeping relationships with members. So I reached out to him. We are the same age. I reached out to him and I said, 'Hey, I would love to visit a few facilities in other countries because I need to get fresh ideas.' It was a very delicate moment. We came out of two bad seasons due to bad weather. Because then you know, you don't go from here to here as a straight line, but always as this roller coaster. And in a moment you think, 'Oh, I made it.' There's a dip.Paul Marden: Yeah.Massimiliano Freddi: You can never sleep. And so he put me in contact with several facilities. I visited some in Belgium, in the Netherlands, and in the UK. And in the UK, I visited this, at that time, small park still called Paulton's Park. You might know that. I remember it was a weekday with bad weather and the parking lot was packed. And I was like, 'How comes?' Kids are not at school today. What is the point? I enter the park. The park is, yeah, not so crowded. So I really suspect that they are, you know, keeping the people all shut down together in a place. I don't know. I don't know what the point was. And then I enter the Peppa Pig's World.Massimiliano Freddi: And it blows my mind. And again, what blows my mind is that it didn't have any huge attraction. But it had that feeling. And people were just so happy. It was magic. Little kids there with their families, a lot of strollers all over the place, traffic jams due to strollers. And so I came back and I said, 'Hey, we need to get Peppa Pig.' And I remember that the team was like, 'It can't happen.' It has happened. In the end, we were the second park in the world after Paulton's Park to get Peppa. And that reshaped the entire strategy of the park we had at that time, turning it into what we wanted to achieve, is to become the best park for the kids under the age of 10 in Southern Europe. And best means really the best, rated from the bottom of the heart. And so this is what has happened. So I think that, you know, before Leolandia, I had worked for Disneyland Paris and I'm a big Disney fan. So that was kind of the school I had attended and I just had to apply. The theory that I've learned, I had to apply it, and I had a fantastic team and the resources to do that.Paul Marden: Amazing. Now, fast forward to 2018, and you've taken the step from MD to founder and founded Wonderwood on Lake Maggiore. Now, let's test my Italian. You've also founded Wonderwood Spina Verde. Massimiliano Freddi: I'm speechless. I can't correct anything.Paul Marden: Wonderful. Overlooking Lake Como, both of which, by the way, were... So I've been to Maggiore and Lake Como for my honeymoon. So a beautiful, beautiful place. And you've put two parks there. How has that been?Massimiliano Freddi:  It has been crazy. So I remember that the first year, and I mean, we created the company at the end of 2018. We've opened our gates in the summer of 2019. Now, if we all remember what has happened at the beginning of 2020.Paul Marden: Yeah.Massimiliano Freddi: Okay, so perfect timing. Now, I can tell you that the first season, every day, I would literally cry, but for real.Massimilliano Freddi: I was exhausted. My husband was exhausted. We thought that this was a nightmare, the worst possible nightmare. And if somebody had knocked on my door and asked me, 'Hey, could I just take it over?' I don't give you a penny. I will just take home the loans. I would have said yes. And that's because, of course, every project is over budget. Of course. No matter. No matter.Massimiliano Freddi: And when it's a family company and you don't have the money because you've contracted several loans and so on, it makes it super, super difficult. So in that moment, my call for action was because the possibility of Lake Maggiore was in the town where I spent every summer as a kid. So it was a love story. And I wanted to give back to the community. I wanted to do something in the nature that would inspire kids to hike more. To become more active and just not only to stay in front of a screen, but to do something different. So that came out of this kind of dream. And so it was a nightmare. It was a nightmare at the very beginning. Then COVID hit and we were very lucky, of course, because we didn't lose anyone from our families and friends. So I am very thankful for that. And at the same time, it gave us the possibility to stop for a second, rewind, and refine our strategy.Massimiliano Freddi: Because we had just closed the park in, I mean, the week before Christmas, and we were supposed to reopen in less than three months, but we were exhausted. So I'm telling this story because usually it's so nice to tell that the triumphs, you know, and say, 'Hey, it's been fantastic.' Yeah, we nailed it. We had, no, we made 200 mistakes.Massimiliano Freddi: And we paid for all the mistakes. So I think that in that moment, yeah, we were struggling at the beginning. We were reflecting in the middle part. And then three years ago, two to three years ago, I woke up one morning and I understood that I really loved what I was doing. And it had changed. It had changed. And seeing so many families happy and so many people visiting and seeing... How many young professionals or students started to work with us and then you see them leaping? I think that this is the most beautiful thing on earth. It's very empowering. So right now I'm in this situation where I am so grateful for this entire six years, even if they started in a way that was very, very heavy. But, you know, the Latins used to say 'per aspera ad astra.' It means... 'towards the stars through the asperities.' And so we need to go through that thing, that tunnel.Paul Marden: Absolutely. Now, as if founding your own parks wasn't enough, you also mix your time as a professor at the university. I can hear from what you were talking about, about bringing the young professionals into the park, that there's an element to you of apprenticeship almost, of teaching that next cohort of people that are going to come and take over the world.Paul Marden: How exciting is that for you to be able to mix that in at the university?Massimiliano Freddi: It's fantastic. It's fantastic. And again, it came out of passion. It came out. I didn't do a PhD after my university. My career wasn't supposed to be the academic one. And I didn't trust I would be able to do that. And then I got called for a lecture, then two lectures, and three lectures. And then, right now, I have several courses at university.Massimiliano Freddi: There's a point. The point is that, if we meet between our age of 14, 14, 15, until our 25, and if we narrow it down, it's between maybe 16 and 22, this is the moment in which it's more important to meet some mentors. And most of us don't meet mentors. They meet nice people around them, giving them very nice advice based on their experience and not seeing the talents they have in front of them. And in several cases, we are scared. We think that we are not enough. And so I really think that it's such a huge privilege for me to be able to be at university and to meet so many hundreds of students every year and to try to make my small impact so that, first of all, they can believe in themselves and they can believe that the world can be a better place, even if right now it's kind of a tough moment. But from tough moments, again, we can learn things.Massimiliano Freddi: Even at IAAPA, one of the things that I really am passionate more about is what are the spaces we can create for young professionals and students. So I want to give two very short examples. The IAAPA Foundation has evolved a lot over the last few years. We were able to collect so many more donations.Massimiliano Freddi: And now, this year, it will be a record-breaking year when it comes to scholarships to which students can apply in universities around the globe. So I think that's... But to me and to all of us in the board of the IAAPA Foundation, that's like the starting point. We are here celebrating because it's a big achievement and then we look each other in the eyes and say, 'Okay, now what's next?' Now, how can we make sure that the impact is even bigger? And if we go on the side of IAAPA, I think we are very... We pay a lot of attention to make sure that the membership fees are very low for the people entering. The word of leisure. Just a few weeks ago, it got launched on the IAAPA job board that whoever has a company and wants to post an internship, that's free to post. So that, you know, there could be thousands of internships available for students.Massimiliano Freddi: Of course, as a big association, we are used to talk to members and maybe older members because we visit facilities and we visit manufacturers and we need to deal with safety and stuff. But students and young professionals are not on the back of my head. They are like near and dear to my heart. And so my real question is: when this year ends in a couple of months, how can I dedicate myself even more to contribute to young people? Because I think that they are making a change. They will make a change. And we are learning so much from them because the work we are leaving you and me right now. I have bad news. It's no longer our world. We don't have the code to decode that. So we don't have the keys. We can just support people that are better than us and make sure that they can live, that they can teach, that they can learn.  That's a bit of what I see.Paul Marden: I completely agree with you. I think it's interesting because you talk about what you're giving, but you're also getting something back. This is not entirely altruistic, is it? The support that you're giving for these young people and early career professionals, you're getting something back, enriching yourself and learning new things from them.Massimiliano Freddi: Always, always. And I think that, you know, I don't always teach. Market leisure marketing and stuff— you know, I teach marketing at a at a Master's Degree in Management of Beauty and Wellness, total different industry, you know, food and wine. As I was telling, but what I bring home every time is how much young people need to feel seen and, and this is truly important because if we create for them not a safe zone, because of course we want them to get messy. We want them to take risks, but they need to feel safe as humans and they need to feel safe as seen. And so I appreciate a lot this because then the energy that I... And you know, when we talk about IAAPA, we have so many ambassadors that have been contributing to the IAAPA trade shows and events all over the globe. We have young people joining the committees.Massimiliano Freddi: Right now, there are a few, more than a few young professional task forces around the globe that are really helping us, old people, to understand what they need. So I think that we are at the very beginning. And if I could say a dream out loud, I wish that IAAPA in five or ten years, maybe in five years, can multiply the number of young engaged people in the association by 100. 10 is not enough. 20 is by 100. We need to make an impact. And I think we want to make an impact. So hopefully.Paul Marden: Well, there's an ambition for you. And I think every... worthwhile project— every it always starts with that kind of ambitious goal— at the very beginning of it you need to be driven by that  hundred times impact not the 10 times impact we we always like to finish our interviews with a book recommendation, fiction, non-fiction, industry-related or not, give us a view uh into your reading habits, okay, so can I mention more than one book? You bankrupt me because I always offer the book recommendation as a prize for people, but you can have more than one.Massimiliano Freddi: Okay. Okay. Thank you because I'm a big reader. So the first author that I would love to mention is J. K. Rowling because Harry Potter is not just a story of a kid or of magic, but it's a story of a woman who was a bit desperate. And then... She followed what she was feeling. She allowed her emotions to flow. And she has created a masterpiece. And she has impacted us all, you know, no matter business-related, non-business-related, and so on. So I think that, to read again, the first Harry Potter book, it's very important because it brings us back to some reason why, you know, and to some things. The second book that I would love to mention is a book written by Seth Godin. I have had the privilege to work for Seth for several years.Paul Marden: Really?Massimiliano Freddi: And yeah, he's an amazing guy. He's an amazing guy. And come on, he's such a generous person and he's amazing.Massimiliano Freddi: I don't have any other words that's amazing. He wrote a book maybe 10 years ago, 15 years ago called Linchpin. And Linchpin is not his most famous book, but it's the book that changed my life because it really nudges you. In a gentle and not so gentle way sometimes. No, I'm saying in a gentle way. It nudges you to don't set for what you have, but to see your inner talents and to innovate and to be creative, be generous, and so on. So, Linchpin to me is the book that changed it all for me. So, I think that everybody, young, less young, everybody should read once in a lifetime.Paul Marden: I feel like I need to go and read this because that is one Seth Godin book I have not read. So there we go. Listeners, if you would like a copy of Linchpin, then the first person that heads over to LinkedIn and reposts our show notice and says, 'I want Massimiliano's book' and can spell Massimiliano correctly, will have a copy of the book sent to them. We've got IAAPA Europe taking place next week in Barcelona.Paul Marden: And we have a very special Skip the Queue announcement. We are going to be hitting the show floor on a daily basis. We are going to go live for daily episodes of Skip the Queue from the show floor. We're going to be talking to operators about what their challenges are like. Finding out what new supplier announcements are coming out. And the Skip the Queue team is going to be feverishly working away. We'll be recording during the day and Steve and Wenalyn will be editing and producing through the night, ready to post the show the following morning. So I'm very excited about that.Massimiliano Freddi: And I think we are super excited to have you guys on the trade show floor. And I recommend... Of course, visiting it, making the most out of it, and don't underestimate the fantastic education sessions that take place. There is a strong lineup of speakers that will impact the way that the industry will be in a few years. So, great opportunity.Paul Marden:  How's that for a trailer? That sounds amazing. Massimilliano, it really has been a pleasure to talk to you.Massimiliano Freddi: Thank you so much, Paul, for me as well. And see you in Barcelona.Paul Marden: Yes, how exciting. Looking forward to it.Paul Marden: Remember, if you'd like a copy of today's book, head over to LinkedIn and repost our show notice saying, 'I want a copy of Massimiliano's book.' If you've enjoyed this episode, please leave a review on your podcasting platform. It really helps people to find the show. If you didn't enjoy it, or you've got ideas about how we could improve the show, then let us know at hello@skipthequeue.fm. My thanks to Massimiliano and his team at IAAPA for their help with this episode. Skip The Queue is brought to you by Rubber Cheese, the digital agency that creates amazing websites for ambitious visitor attractions. This episode was written by Emily Burrows, produced by Wenalyn Dionaldo and edited by Steve Folland. To Skip the Queue team, also includes Sami Entwistle, Sinead Kimberley, Claire Furnival, and Andy Povey. The 2025 Visitor Attraction Website Survey is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsTake the Rubber Cheese Visitor Attraction Website Survey Report

Fiona uses her experience taking classified ads to help you focus on what truly matters in your business.You'll Learn How To:• Identify the core essentials of your business (like those old newspaper classified ads)• Conduct a Business Essentials Audit to refocus your efforts• Distinguish between busy work and activities that actually move the needle• Write your own business "classified ad" with just the essentials• Realign your current activities with your original business purpose• Stop getting distracted by vanity metrics and shiny objects• Get back to basics when you feel scattered or overwhelmedA massive thank you to our sponsor and our fave AI tool, Poppy AI. Use FIONA at checkout for a discount Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:Join our AI Chat Group for small business ownersGroup CoachingMy Daily Business courses - mydailybusiness.com/courses ⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️ Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Pablos Holman is a hacker and inventor and the author of Deep Future: Creating Technology that Matters, the indispensable guide to deep tech. Previously, Pablos worked on spaceships at Blue Origin and helped build The Intellectual Ventures Lab to invent a wide variety of breakthroughs. Pablos also hosts the Deep Future Podcast and is managing partner at Deep Future.This episode is brought to you by:Cresset prestigious family office for CEOs, founders, and entrepreneurs: https://cressetcapital.com/timMaui Nui Venison​, delicious, nutrient-dense, and responsible red meat: https://mauinuivenison.com/lp/timAG1 all-in-one nutritional supplement: https://drinkag1.com/timTimestamps:00:00 Intro02:12 The hacker mindset33:05 Nuclear52:35 Autonomous ships58:48 Pragmatic optimism01:00:29 Risk tolerance01:04:50 Blue Origin01:11:59 Zero Effect philosophy01:34:43 China01:43:07 Taiwan01:45:04 AI01:50:42 Salsa02:08:44 Deep tech investing*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After a week in the woods working on a creative project, Jen brings Pete the lessons she brought back around building something new.Specifically, in this episode Jen and Pete talk about:Why is it important to have an agenda, and other constraints, when working on a project?What role do collaborators place in the creation of something new?What tactics might we utilize in sharing a work-in-progress with an audience?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Are you using this essential tool in business? It can help when it comes to content creation, marketing, systems and so much more.  A massive thank you to our sponsor and our fave AI tool, Poppy AI. Use FIONA at checkout for a discount Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:Join our AI Chat Group for small business ownersGroup CoachingMy Daily Business courses - mydailybusiness.com/courses ⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️ Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

It's another mixed bag of business topics on this week's episode of the pod: X's Head of Product shares the suspiciously simple playbook to getting rich on the platform, Google's “Photoshop Killer” is officially on the loose, emerging thoughts on pivoting away from the Philippines for outsourcing remote talent, luxury lifestyle for a fraction of the cost in Thailand, and more. Quick reminder that we'll be in Bangkok next month with Dynamite Circle for a week of sheer business nerdery. Details in the links below! LINKS Hang out with us at DCBKK in Bangkok this October (https://dynamitecircle.com/dcbkk) Connect with 7+ figure founders and join us in NYC this December (https://dynamitecircle.com/dc-black) X's Head of Product shares how to get rich on X in 6 months (https://x.com/nikitabier/status/1963498520805007470) Google's “Photoshop killer” Nano Banana (https://gemini.google/overview/image-generation/) Nick Huber's thoughts on outsourcing to the Philippines in 2025 (https://x.com/sweatystartup/status/1963588036102348943) Dan's next read (https://www.amazon.com/100M-Money-Models-Make-Acquisition-com-ebook/dp/B0FMXTZ4MH) This week's sponsor: https://spp.co “Your billing, onboarding & projects in one client portal” (https://spp.co/) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS Audio: (00:00:00) Intro (00:01:29) How to Get Rich on X in 6 Months (00:04:51) How to Stay Consistent with Content (00:10:14) Google's “Photoshop Killer”: Nano Banana (00:13:58) PH No Longer a Hotspot for Remote Recruiting?
 (00:18:29) Sponsor Shout-out: SPP.co
 (00:19:47) Luxury Location-Independent Lifestyle in Thailand
 (00:27:22) Hits of the Week: Hormozi, Feldman, DCBKK CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Why $120K From Your Biz Beats $150K at a Job (https://tropicalmba.com/episodes/balancing-wealth-freedom-mindset) The Content Flywheel Behind a 7-Figure Education Business ft. Timothy Moser (https://tropicalmba.com/episodes/content-flywheel-behind-7-figure-business) Health Advice That Goes Against Everything You Know ft. Jay Feldman (https://tropicalmba.com/episodes/health-advice-against-everything-you-know) The Freedom Line, 7+ Figure Founders, and Extended DCBKK Recap (https://tropicalmba.com/episodes/dcbkk-recap-2023)

Sari Azout is the founder of Sublime, the knowledge management tool designed to spark creativity. She was previously a partner at Level Ventures, head of strategy at Rokk3r Labs, and co-founder of Bib and Tuck, a curated community for pre-owned fashion.Sari is an active thought leader in the spaces of creative work and AI productivity. She has spoken on how to be un-LLM-able at the Sana AI Summit in Stockholm; and written about about how creativity is the new currency of success, how storytelling is the most differentiating business skill of the 21st century, and how we can use AI to expand our creativity and our humanity.Sublime's latest release Whoa, Vol. 2: Conversations on AI × Creativity features in-depth conversations with original thinkers, including Seth Godin, David Perell, Venkatesh Rao, Seth Godin, and Substack's head of design Mills Baker.Visit our sponsors:* Framer: build websites, the easy way* Rize: magically track everything you do* Color AI: generate meaningful color palettes* Sublime: turn ideas into worlds of inspirationFrom the conversation:* Being and Time by Martin Heidegger* Phenomenology of Perception by Maurice Merleau-Ponty* Tom Ford by Tom Ford* Ralph Lauren: A Way of Living by Ralph Lauren* Zen and the Art of Motorcycle Maintenance: An Inquiry into Values by Robert M. Pirsig* The Work of Art: How Something Comes from Nothing by Adam Moss* God, Human, Animal, Machine: Technology, Metaphor, and the Search for Meaning by Meghan O'Gieblyn* The Disappearance of Rituals: A Topology of the Present by Byung-Chul Hansublime.app | x.com/sariazout This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.designdisciplin.com/subscribe

 Business strategist and bestselling author Seth Godin joins Fiona Killackey to explore the power of agency, creativity, and professional consistency in today's AI-driven world. In this compelling conversation, Seth shares why we waste our freedom waiting for instructions and how to embrace the responsibility that comes with choice.Key themes covered: AI as a creative tool - Why creatives should master AI tools like ChatGPT and Midjourney rather than hide from them Professional boundaries - The difference between being vulnerable with friends versus maintaining professional promises Strategic decision-making - How to identify when you're in a productive "dip" versus a dead-end "cul-de-sac" Building authority - Why consistency and showing up professionally matters more than authenticity at work The future of creativity - How AI will either work for you or you'll work for AIA masterclass in strategic thinking for entrepreneurs and creatives navigating change.A massive thank you to our sponsor and our fave AI tool, Poppy AI. Use FIONA at checkout for a discount Connect with Seth GodinSeth's Blog The Mentor Deck Bundle Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:Join our AI Chat Group for small business ownersGroup Coaching My Daily Business courses - mydailybusiness.com/courses ⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️ Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

This episode is a solo Q&A session where I answer a bunch of questions. We covered a ton of ground, from personal health protocols to professional frameworks and creative projects. This episode is brought to you by:Eight Sleep Pod Cover 5 sleeping solution for dynamic cooling and heating: EightSleep.com/Tim (use code TIM to get $350 off your very own Pod 5 Ultra.)Monarch Money track, budget, plan, and do more with your money: MonarchMoney.com/Tim (50% off your first year at monarchmoney.com with code TIM)Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business: https://shopify.com/tim (one-dollar-per-month trial period)Timestamps: [00:00:00] Start[00:06:00] Coyote retail distribution challenges and data gathering.[00:09:12] Elbow surgery recovery: sequencing, decongestion, Marc Pro device, peptides, BFR training.[00:16:14] California vs. Austin for builders, mechanical engineers, and tech startups.[00:19:06] Using AI for medical advice workflow (and cross-referencing with professionals).[00:23:51] Current supplement regimen and PAGG/AGG status.[00:31:54] California vs. Texas considerations for aspiring parents.[00:32:48] Saying "No" to good things for "Hell, yes" moments.[00:34:34] Philanthropy lessons learned since starting Saisei Foundation.[00:37:45] Something I've changed my mind about recently: intermittent fasting.[00:42:44] Precious items from childhood I still keep: D&D relics and marine biology books.[00:43:03] Bucket list hike: Glacier National Park.[00:43:42] How the catalytic chaos of publishing The 4-Hour Chef led to launching this podcast.[00:45:52] Bringing delight vs. sixth-gear, high-performance focus.[00:49:05] Thoughts on extended human fasting research from the Soviet era.[00:52:58] Most magical New Mexico experience: Mountain Cloud Zen Center meditation retreat.[00:53:22] Meta skills for the AI era: Hyper-adaptability and world-class learning.[00:54:01] The (real and ideal) future of CØCKPUNCH/Legends of Varlata.[00:59:47] Competitive chess training enhancement: glucose management, intermittent fasting, MCT oil.[01:06:31] Behind-the-scenes projects: Fusion, algae feed additives, meat alternatives.[01:08:32] Countries I wish I had visited earlier, and places I'd still like to see.[01:11:06] "Not yet" vs. "No" in early growth phases.[01:14:14] Post Coyote, do I have any future games in the works?[01:14:46] Over-ear vs. in-ear headphones for podcasting.[01:15:16] What's the uncrowded channel right now?[01:16:17] Recommendations for Dr. Mindy Pelz.[01:16:58] Robert Rodriguez and project juggling.[01:17:24] Fast neutron reactors and the Bugatti of ketones.[01:19:05] Extended family outings and Mahonk Mountain House.[01:20:31] NO BOOK meetup plans?[01:20:54] Parting thoughts.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After being taken by surprise by a question in a workshop, Pete noodles with Jen on what it looks like to show up as the opposite of a curious leader, and how we might return to a more curious state.Specifically, in this episode Jen and Pete talk about:What does it mean to be curious? What tactics might we utilize to spur curiosity?How might you rely on your team, to give you feedback about when you are at your best and worst?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

What if showing up as your most authentic, playful self was the key to doing truly brilliant work?Bree Groff, author of Today Was Fun: A Book About Work (Seriously), shares her radical rules for injecting more joy, creativity and aliveness into your professional life. An eye-opening listen for anyone who wants to finally merge work and life into one joyful expression of their fullest self.You can find Bree at: Website | Instagram | Episode TranscriptIf you LOVED this episode, you'll also love the conversations we had with Seth Godin about turning the workplace into a wellspring of fulfillment and innovation.Check out our offerings & partners: Join My New Writing Project: Awake at the WheelVisit Our Sponsor Page For Great Resources & Discount CodesCheck out our offerings & partners: Beam Dream Powder: Visit https://shopbeam.com/GOODLIFE and use code GOODLIFE to get our exclusive discount of up to 40% off. Hosted on Acast. See acast.com/privacy for more information.

Why are so many chasing $10M exits when $3-4M plus a paid-off house might be the real freedom number? Should you be betting big on Bitcoin in 2025, and did we miss out on a massive opportunity 9 years ago? And if you're “unemployable,” is that a badge of honor... or a red flag? This week, Dan and Ian crack open the reality behind location-independent entrepreneurship: from sipping wine in Europe (and still gaining weight) to navigating whether your side hustle cash flow can really replace that W-2 paycheck. LINKS Join Dynamite Circle and hang out with us in Bangkok in October (https://dynamitecircle.com/dc-black) Connect with 7+ figure founders and join us in NYC this December (https://dynamitecircle.com/dc-black) The episode that could have made us $1.6 million (https://tropicalmba.com/episodes/bitcoin) @levels.io's investment portfolio (outperforming the S&P 500) (https://levels.vc) BowTied Bull's article “Think Twice After You Make It” (https://bowtiedbull.io/p/think-twice-after-you-make-it) This week's sponsor: spp.co “Your billing, onboarding & projects in one client portal” (http://spp.co) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS (00:00:00) Intro (00:01:44) What percentage of W-2 Income is Small Biz income worth? (00:13:48) This Week's Sponsor: SPP.co (00:15:12)  Are Entrepreneurs Truly Unemployable? (00:18:34)  “Financially Cozy” Level of Wealth (00:26:18) Europe for the summer: overrated, underrated, or properly rated? (00:27:26) Company news CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: The Changing Landscape of SEO and the Influence Equation (https://tropicalmba.com/episodes/changing-landscape-seo) What is the Michael Jordan of Business Models? (https://tropicalmba.com/episodes/michael-jordan-business-model) “When is my LTV good enough?” + Founder Mode for Bootstrappers (https://tropicalmba.com/episodes/ltv-good-enough)

Are you still chasing the same overworked real estate agents for referrals while your competitors dominate the market? In this episode of the Local Marketing Lab, Adam Smith, President of Colorado Real Estate Finance Group and mortgage coach, reveals unconventional strategies to build your mortgage referral network for lead gen. He breaks down why 90% of mortgage professionals failed during recent market shifts and shares the hidden referral sources that can transform your business.Topics discussed in this episode: 1️⃣ Use AI for client avatar creation and content generation2️⃣ Why volunteer work and community involvement drive business growth3️⃣ Creative referral partner strategies beyond traditional sources4️⃣ The importance of running with your “tribes” and shared interests5️⃣ Why transparency and authenticity matter more than perfect marketingResourcesConnect with Adam Smith on LinkedIn.Learn more about Colorado Real Estate Finance Group.Check out Adam's website justthetipscoaching.com to access his book, podcast, and daily tips.Other shout-outsCheck out The Art of Getting Shit Done by Chad Prio.The Purple Cow by Seth Godin.

In this instalment of TYP, Pete Shepherd, Tiff and the Problem Child talk about Seth Godin's Purple Cow concept (what it is and why it matters), the 'um' epidemic (the Spakfilla of conversation), how crazy-fast little kids learn (Pete has a two-year-old), knowing when and how to change the direction and energy of a conversation (or presentation) which is dying a painful death, building interpersonal connection with story, metaphor and humour, learning styles, and how to create rapport with an audience in under a minute. Enjoy.See omnystudio.com/listener for privacy information.

Title: Life's Best Moments Are Earned Not Given with Celina Eklund Summary: Seth Bradley shares his unique journey from being adopted and raised in a blue-collar family in West Virginia to pivoting through medical school, business school, and law school before discovering his true calling in entrepreneurship and real estate investing. He explains how a mindset shift, exposure to high-level deals as a big law attorney, and a relentless work ethic led him to launch multiple businesses and build true freedom. The episode explores his beliefs around grit, personal development, hiring values-based teams, and designing a life around ownership instead of employment. Links to Watch and Subscribe: https://youtu.be/2Gcx4Ix8-zo Bullet Point Highlights: Adopted from Korea, raised in West Virginia by a coal miner and teacher. Went from med school to law school before finding alignment in entrepreneurship. Realized in big law he wanted to be the dealmaker, not just the attorney. Now runs 7+ businesses including RaiseLaw, gyms, and startups. Works 12-hour days by choice — building freedom, not trading time for money. Core values: Accountability, Resilience, Transparency, Intelligence, Consistency, Awareness (ARTICA). Married to Allison — also from WV, they now run gyms together in SoCal. Major mindset shift came from Rich Dad Poor Dad in 2013. Believes most avoid hard things because they've never seen the reward on the other side. Emphasizes hiring based on culture and values over just skills. Stays grounded through personal development and emotional regulation. Focused on building legacy, not just income — ownership > employment. Transcript: Seth Bradley (00:00.462) Welcome back to Revenue from Retention, the show where we dive into the stories behind success, the mindset, the pivots, and the purpose-driven decisions that create powerful transformations. Today's guest has a story that is inspiring, as it is also uncommon. Seth Bradley was born in West Virginia and adopted at birth and has been defying the odds ever since. He walked the path from medical school to law school only to realize that neither were truly aligned with his purpose.   After years of grinding, Seth made a bold leap into real estate entrepreneurship and never look back. Today, he's a thriving investor and a sought out after mentor, also soon to be father and the host of Passive Income Attorney Podcasts, where he teaches other high achievers how to break free from the golden handcuffs and build true freedom through passive income. This episode, we're going to dive into reinvention, identity and finding courage to live life on your own terms. So welcome to the show, Seth. So good to have you.   Oh, so good to be here, Selena. Thank you so much for having me on. Really appreciate it.   I love people with, I don't know if I've ever interviewed anybody that has like medical and law background per se. So it's neat to be able to like have, I love people that have so many, so much on their resume and it's like so colorful because you have so many experiences. So glad to have you here, but I ask everybody the same question before we dive into the podcast and I'm going to ask you the same. Why do feel like people should listen to your story? There's millions of podcasts out there. Why do you feel like people should listen to you?   Sure. You know, I believe that my story resonates with a lot of people. I like to frame it and I like to call it the blue-collar mindset. know, trading time for money, right? We've all heard that. We've all kind of been through that at some point in our lives, at least most of us. You know, getting caught up in comfort and lacking, you know, just lacking that knowledge of what's possible and like what's out there. And that's kind of how I grew up. Just a small twig, I was actually born in Korea.   Celina Eklund (01:56.652) And then I got adopted in West Virginia. So I was there for about three months and maybe I made my way over to West Virginia via plane when I was three months old. But growing up in West Virginia, great place, beautiful place, not a lot of diversity, but also growing up with my parents who are incredible people, I love them so much and they were instrumental in making me who that I am today.   But that being said, they're just, you know, I was never exposed to entrepreneurship and real estate and just the, you know, these bigger concepts, right? Of like private equity and owning companies and raising capital. Like none of those things were ever even in my atmosphere ever until I got really to really until I got to business school and law school. So, you know, that blue collar mindset or, you know, just get the best job that you can possibly get and getting caught up in just   living that life and getting comfortable with it and not knowing what's possible that's out there, I think it's a relatable story.   That's cool. did, how did you, what was the thing that got you into education, into school first? Because like my family, my dad is like, no, we're all 25 plus years retired in the military. You're gonna join the military. And then my mom is like, you're gonna go to school. And I didn't really wanna go to school, but then somebody, there was one person, it was the one person that changed my life forever that told me about sales and entrepreneurship. Like I'll never forget that light bulb moment of like, oh, interesting. So like, did you have that?   Like that person that had the conversation with you or a professor that talked to you that brought you into like, you know, like going to school. What did that look like?   Celina Eklund (03:34.766) Yeah, I mean, I think that, you know, having that blue collar mindset, my dad's a retired coal miner, my mom's a retired school teacher. And they had that mindset like you need to go to college, get an education. And that's just the best thing that you can do for yourself. I'm still kind of of that generation, right? But and school was always really easy for me. I'll say that. So it was really easy for me. So and I never had like a passion for anything in particular. So I just kind of looked at like, what's the best   job that I can get. And to me when I was younger, that was becoming a doctor. So that's why I went kind of that med school route first before realizing that wasn't for me. And then that's when I went to this school and then law school and all that. And my parents were encouraging of all these things and they're actually very understanding of when I kept changing between the schools because I was still on at least, you know, that educational path, still higher education and striving towards. Yeah, curious. Yeah, striving towards something.   So I was always just kind of put in that again that kind of narrow mindset where that's the only path I knew I didn't know about entrepreneurship or didn't think it was like a possibility for me and for my life.   That's cool. I am. Do you have any other brothers or sisters? Are you the only one?   I do, have an older sister.   Seth Bradley (04:53.27) And what's the age gap difference between you two?   About seven years. Okay. She's not adopted, so she's biological.   on the issue living california with where you guys are at   No, she's in Charleston, South Carolina. That's cool. Do you go up?   Celina Eklund (05:14.328) Have not.   I don't, you know, I've talked to other adoptees in the past and that's always one of the core things. They all want to go and figure out where they're from and they feel like they're kind of missing something. I think that my parents did such a great job and loved me so much and I felt that throughout the process that I just never felt the need to kind of go outside of that. They were always just my parents and that's it. I didn't feel the need to find anything else.   Yeah, to like hunt back. My boyfriend, he doesn't know his dad. I think his dad left when he was like three or four years old, really young age. And so I've asked him this before too, like, do you think your dad will ever find you? And he's like, you know, if he finds me, great, but like, I'm not out there like actively searching into that. So, that's cool. It's neat to hear from, I don't know too many people that have been adopted like so young, so early. So it's good that you have that. And then also you have really good   your parents are like a form of mentorship and, you know, have been very supportive. So that's cool that you're able to carry it on. yeah, so let's talk a little bit about like entrepreneurship. And when we were, before we got on this podcast, we talked a lot about like, you know, leadership and the importance of like building people. So did you, when you met your wife, did I know that she is a big part in like business with you too? Like, did you find her through business or how did that whole thing happen?   Yeah, it's really interesting because she's also from West Virginia, but we didn't meet until we were actually in San Diego. So I moved to LA first in 2009 and then made my way down to San Diego for law school. And then she came out later and we met through a mutual friend who's also from West Virginia. So like West Virginia was the, you know, the commonality between us. So pretty awesome that we met each other, you 2000 miles away in San Diego.   Seth Bradley (07:10.722) Wow, that's neat. so like, how did you guys both realize, we like business and we want to like do this together?   Yeah, I mean it took a while, right? So I ended up graduating from law school and we moved back across the country together back to West Virginia because at the time that was the best big law firm job that I could get. It was back home because I had some pull there. So she followed me back to West Virginia begrudgingly. She didn't want to do that, but she did. So God bless her. And then we ended up going to North Carolina for a little bit and then trying to find a way back out to California.   But at the same time, I was actually working for Big Law Firms at the time. again, entrepreneurship wasn't really on the table at that point in time. It was still, hey, let's just keep slaving away here, grinding, trying to work a way up to partner at the Big Law Firms. And she had actually went back to school for her second degree in interior design and started.   You guys are smart. Both of you are just geniuses. Holy cow.   Well, I don't know about that. Honestly, like nowadays, if somebody asked me, should they be going to college? I would have to have a deeper conversation with that person, right? Like it depends on what they're going to get into.   Seth Bradley (08:19.97) Yeah, you're it's just crazy because times have changed so much like back then like you needed a degree to do anything and now it's more of like people are looking for like experience.   Yep, 100%.   Like if I, you know, if I'm looking to, you know, if I own a restaurant and I'm looking to hire like a bartender, like I don't care if you went to school for four years to get a science degree. I'm like, how many cocktails have you made? Do you know how to make a spicy margarita and a regular margarita? Like, do you know what ingredients are in it? You know, so it's kind of like, it's, it's insane to see like how things have changed over, over time.   Totally, It used to be like a minimum, right? Like you had to get a four-year degree no matter what you're doing. It doesn't matter. Like get a degree in communications or general studies or whatever, but you have to get a degree to kind of get to that next level or to get a good job. But it's just not like that anymore unless there's like a very specific skill set that you have to have a degree for. I don't believe in that system and that's coming from a guy who went to school for 11 years, which is insane to say out loud.   But if you're not going to school to be a doctor, to be a lawyer, to be a dentist, to be an engineer, things like that where you have to have a degree for it, it probably doesn't make sense.   Seth Bradley (09:38.274) Yeah, I, it's funny that you said, you said just a little bit ago, you said that you're just kind of grinding and grinding, grinding, keep on going. And you know that there's a light at the end of the tunnel, but you don't see like the light yet and what, what that looks like. And, it's, it's funny how like when your intentions are in the right place and your heart is in the right place and you want to, you know, give back to other people and you're a good human being, like those things naturally, you know, come like they unfold.   for one another and that's neat that you guys have that vision of just like, put in the hard work right now. That way we can have the fruits for our kids later. And I think that that's where like a lot of people get caught up or give up is like, the result isn't tomorrow. And I'm sure that you see that with investing too. Like I can't just pick up my phone and be like, okay, here's a million dollars in my bank account. Like there's strategy that's involved, right? Like there's thought and processes and it.   Like you have to build certain things and go certain avenues. So with you guys like getting into investing now, what are some of like the bigger projects that you guys are working on or what it is that you focus on?   Yeah, I was gonna say before I get into that, mean, it does come down to relationships and networking and things like that where you just, you have to get out there and meet the right people and get exposed to the right people. I think that that's really key. I mean, I know for me, working in those big law firms, I was actually doing what I do now on the business side. I was representing clients to do what I do now on the business side. So they were buying large real estate projects. They were raising capital.   to buy huge apartment buildings and to buy companies and things like that. But it was funny because when you're in the weeds, you don't really think about you on that side of the table. You're always just like kind of in it and you're like, all right, well, my job is this small part, which is being the attorney on the job. But then later, like you have to take a step back and say, wait a minute, like I know all these things and I would actually be really good at this. Why wouldn't I want to be on the business side? And that's kind of the light bulb moment for me was just seeing   Celina Eklund (11:38.766) take a step back and say, maybe I don't want to just be a vendor. Maybe I actually want to be that person that's buying businesses, that's operating large apartment complexes, that's doing, that's raising capital, doing those things. And I think it's funny, especially for attorneys, because that's just one example of a person that's in the weeds there every single day, but perhaps they don't necessarily own any real estate, even though they're a real estate attorney, or they've never raised capital before, even though they're a securities attorney.   Things like that. Another common example is like real estate agents, right? There's so many real estate agents out there. many. You know, they're supposed to be professionals. It's like, well, if you ask them, like, how much real estate do you own? You know, maybe they own their own house, but they don't own any rental properties. Most of them, I should say, don't own many rental properties. They're not actually in that business, which is wild because they would probably be really good at it if they could kind of take a step back and say,   Yeah, maybe I should get into this bit, the business side, not just the vendor side.   Yeah, it's so true. Find somebody that has been where it is that you want to go. It's kind of like, it's kind of like if you want to get like, like body modifications, right? So like Botox or like, you know, you want to get what's what's in for hair right now, hair extensions, right? Like you're not going to go to a hair salon and the freaking chick doesn't   have hair extensions in right or like the lady that you're go get Botox from like she doesn't even have Botox and you can clearly tell like she's not taking good care of her skin it's like okay wait what like I want to make sure like whoever I'm working with like they have that that track record.   Celina Eklund (13:17.662) You gotta be careful with that talking about education, right? So it's it's awesome that there's all this alternative education out there with coaching and mentoring and YouTube University and Master, I like to call these folks mastermind scholars sometimes it's like, know, make sure that you are buying from the right people people that are doing what they said that they are doing and teaching what they what you want to learn, right? Like they're not just they're not just educators. They've actually done what you want to do.   It's really important and they're continuing to do that. Like they were successful at it and they were good enough that, you know, hey, I want to teach other people, but at the same time, that's my core business. My core business is what I'm teaching, not the education side because there's just a lot of people out there that you can waste a lot of money with. So that's kind of the downside to that.   That's true. like what is your, also talked about like the reason why we love entrepreneurship so much is because it gives you the ability to have freedom. You can go take a trip to Disney world with your family for three days, or you can, you know, fly wherever it is that you want to go because you're not working in the business. You're working on the business and you have other people that are helping run it too. So what is like that? I have a lot of people that are going to be listening to this that are   you know, wanting to get maybe out of their nine to five, or if they work a corporate job and they kind of like want to transition. like, what is your day to day look like for you? Like what does an average Monday through Friday look like for you? And like, what does that schedule, you know, represent you? How does it look like?   Yeah, I might be scaring some of your listeners away by telling them this, but my day is long. I have seven businesses that I run, at least seven, some people might say more than that. So I get up around six o'clock and I start working almost immediately. I used to have kind of this long, drawn out morning routine, but I'm kind of the Alex Hormozi cult now where it's like, how quickly can you get dialed in? And for me, I just grab a cup of coffee, I sit down, I put some headphones on and I get going.   Celina Eklund (15:17.31) So I can get in that zone pretty quickly. But I'm working long hours. I mean, if I'm in the office and not traveling and not speaking at conferences and doing those sorts of things, I'm working six to at least six o'clock, like 12 hours straight. I might take 30 minutes off for a quick lunch, that sort of thing. And then I'll go get my workout. And it's six thirty across the street at one of my gyms. So it's long. It's very long. But alluding to what you said to earlier, if something did come up,   or if I did want to go on a vacation or take 30 days off, things like that that you might not have the flexibility or freedom to do with a W-2, you can. So I am choosing to work 12 hour days because I'm putting that time in for myself because I can see the vision for myself, my family, and my businesses. And it's different. It's different when you're putting that time in for the things that you believe in and the things that are important for you.   as opposed to working at W2 where all you're doing is counting the seconds as they're ticking down so you can clock out. And you're working for somebody else's dream. It's totally different. 12 hours working for myself versus nine hours working for somebody else is totally different. Totally different.   Do you, this is a side note, do you play the guitar? There's a guitar, I know people can't see this, they're only gonna hear it, but do you play music?   I used to. don't have as much time anymore, but I grew up playing guitar all the way through college and that sort of thing, but not so much anymore. But I do want to get back into it one day.   Seth Bradley (16:54.146) Do you think that music has helped fuel your creativity and keep your brain fresh?   I think it always does. I think it always does. think that that's a completely different side of your brain that you can stimulate and I should probably get back into it because of that. I think it just kind of unlocks things for you.   Yeah, it's a, I'm reading this book right now. Well, it's like probably my third time reading it. He's one of my favorite authors, Seth Godin. He wrote the book, Lynchpin. He has a couple of different books. Have you heard of him before? for sure.   Marketing marketing king   my gosh, he's just, he's incredible. But I read different things and he talks about how to like not fit the mold, the purple cow, be the purple cow, not the black and white cow. And so like, I think like music is something that kind of helps fuel that creativity. But why, why do you feel like you love the grit so much? Like you don't have to work 12 hours every single day. You don't have to get up at six if you want to get up at, you know, 12 o'clock in the afternoon, you can, but what makes you so addicted to the grit and the hard work? Why do you like that? Cause most people   Seth Bradley (17:57.068) want to run away from the stuff that's hard. They're not trying to put themselves in the tough stuff, which is rare. And I feel like that's how I found you is because I love tough stuff. Especially being a female, I love it when people tell me, you can't do that. And I'm a woman. So the odds are even smaller. like, hell yeah. Like that, like I'm all in. how do you, like, why are you so obsessed with business and wanting to grow so much?   Yeah, I mean, think there's a couple things. think number one, I just enjoy building. So like I enjoy being a builder and building businesses and learning about new things. I have a hard time saying no. Like I've gotten better at it and I think I'm actually pretty good at it now, but it took me a long time to get there. It probably got me to this maximum capacity before I started saying no, because I just love like diving into new businesses and learning about new things and   and ways to make money and build businesses and help people. But that's number one. I think that I just genuinely enjoy that. So I try to fill my day up with that. Now, sometimes you do get bogged down with some of the smaller things that you don't want to do, but try to avoid that as much as possible and still dedicate as much time to your highest and best and most fun, enjoyable use as possible. And number two, I think that a lot of folks   avoid the hard because they haven't been rewarded for doing it. I think that people that have been successful have seen that the hard stuff is the best stuff. Meaning like once you've gotten through that hard place and you just kept pushing and pushing and pushing and you had that breakthrough and you saw it and you were like, that's it. That's it. Like that's where I need to get. So when you see it again, when you see it get hard, you realize that's what you want. Right. That's when you realize   I just got to keep pushing and pushing and pushing and eventually I'll break through again. Whereas other people may have in the past ran up against something hard and said this is too hard and kind of pulled back. So they weren't, didn't get to see that, you know, that reward.   Seth Bradley (20:06.702) How long have you been into the self-development space? Have you always been there? like personal, I should say personal development. Have you always been there? Is it something new or do you?   Yeah, I would say it actually started with maybe around 2013 when I got my first big law firm job and I realized once again that that wasn't necessarily what I wanted to do. So I started kind of looking around and learning about real estate and I read Rich Dad Poor Dad. That was kind of a game changer, which it is for a lot of people just with like mindset. So I would say that that book, even though it's not necessarily a lot of personal development there, but it is a mindset shift.   And that was probably the one that kind of got me going and got me to start reading more books and start thinking about things differently.   He lives here in Arizona. We've ran into him a couple of times. Yeah, he lives here in Scottsdale. or like going to the mall or restaurant like every now and then somebody in our company will come across him and he's a great guy. We have his book around our shelves too as well. Yeah, I wish I found self-development when I was like 18. I'm like, where was this? My brother is, there's a big age gap difference between the two of us, but he just turned 17 in January.   and he's been into self-development because of me since he was 15 years old. And, you know, I just want him to be so much further ahead when he's like 20, you know, and 21 and like he's making good decisions for himself. think that's so important. So I even watched like really old videos of like Tony Robbins. Love Tony Robbins. And it's neat to watch like his evolution from when he first started with the big baggy suits and he was doing, you know, one-off seminars.   Seth Bradley (21:52.31) you know, way back in the day. And then now, like, I mean, he's at a point where he's starting to retire because his vocal cords are going out, kids are getting older. And it's neat to watch him grow because he, you know, if like he can do it, there's no difference between me and him. Like, I, the only difference between him and me is like, he just wanted it more than I wanted it. And he made it happen faster, you know, so.   You're doing that for your brother. I mean because that's again It's all about like exposure, right? Like the sooner that you're exposed to that or the sooner like you meet that person even if it's a sibling or whoever it is, right? That gives you at least that exposure. Maybe sometimes you Resist it like you might not want it at the time But at least it's kind of in your mind and then later when you're ready You know you you have that at least that idea and inclination in your mind So just being exposed to different ideas and networking with the right people   makes a huge difference. The earlier that it can happen, the better.   Yeah, I think that's when like the ego has to be put aside. Like you gotta, you gotta set the ego down. You know, you don't know it all and that's okay. And I think for men, maybe it's a little bit more difficult because guys want to act like, you know, they, they know everything. Women are like, no, what are all my resources? Like, I'm going to read all these baby books. Like I'm going to start, you know, watching YouTube videos on how to properly, you know,   do something for their baby like me. I've got a ton of women around me and I have like, don't have kids yet, but I'm just like, I tossed out our candles because the flame from the candles isn't good for your insides. So we got like this freaking new scent thing. We got rid of the microwave cause I'm like a little nervous of radiation for my baby. know, like I'm just like kind of like immersing myself, emerging myself like into the whole process of like becoming a mom. But that's like the cool stuff with, with resources, but that takes the ego to like put aside, you know.   Celina Eklund (23:38.078) I agree. I think you're onto something there. I remember being in my 20s and I thought I knew everything and I never ask questions, which is sad to even say now. I wouldn't ask questions. I'd be like, I'll figure it out. I don't care. I'm not going to give you anything. It's crazy how not humble I was. I was really just like, I know everything and if I don't, I'll figure it out. I don't need help. And nowadays, I'm totally different mindset now.   I'm gonna share.   Seth Bradley (24:08.354) I'm going to share my screen with you. And even though the people on the other side, they can't see this, we'll just kind of like walk through it. But I look at this chart every single day actually, and it talks about power and force. like whenever I'm in a situation or having a conversation with somebody, I'm like always trying to check what my level is. And so I'm just kind of walking through it because other people can't see this. So they're just hearing it.   At the bottom of this chart, it's like bright red. And then at the top, it slowly starts to go into it, like a yellow, a green, a blue, and a purple. And at the very bottom, it talks about shame, guilt. And that's how you're operating at a level 125, desire, anger, pride, 175. And then you slowly move up the chart. And as you get into the blues and the purple, you operate out of love and joy and peace and enlightenment. So you either have power or you have force that's coming out of your system.   And I'm just always trying to think like, how can I always operate at this violet purple? Because if I'm that way towards somebody, like they're going to have that reciprocity towards me versus like operating out of anxiety. And I think it comes to like emotional maturity. I think emotional maturity is really like a big part of this, but I wanted to share this with you because I thought that I look   at it every do you use that? Do you kind of look at this every day and then just kind of stop and take a moment and just kind of where you're at?   If I need like a reset, you know, if something bad happened or something that was unexpected or, you know, I'll give you like an example. Like my, text my dad on Saturday and I'm like, Hey, this is the venue where we're having our wedding at. You know, this is what's happening in March. And he just hasn't texted me back at all, you know? And I'm just like, I just think to myself, like you're my dad. You're also important part because you're supposed to be here at this wedding coming up and I haven't gotten a text back. immediately, I mean, I'm over here like boiling in like,   Seth Bradley (26:01.652) shame and anger and I'm pissed off. And so like whenever I like lose that edge, I check myself and I'm like, okay, how do we go back over here? Maybe, you know, back to enlightenment, powerful inspiration.   you know, maybe he's on a trip right now and he doesn't have phone service or signal or, you know, maybe I just need to have more compassion for his situation. My stepmom got diagnosed with cancer last year. Who knows? Maybe it came back again. They're at the hospital. Like, you just kind of don't know what other people are going through on the other side. So I just like check myself on this list. And if I'm not, if I don't see the chart, I kind of take like a mental note of like, you know, hey, let's go back up to the top. It's okay. And everything's all figure audible.   I that. like my thing. So I just kind of wanted to like share that, but I'll text it to you after this so you can have it.   Sure, yeah, I appreciate that. That's awesome. That's awesome.   That's a, that's important to me. And I noticed another thing. I love watching people's patterns. That's what I'm, I am really, really good at is like studying people because you obviously have information and you want to take it from the people who have it to the people who need it too. So how have you learned to be like so coachable and open-minded? Like I can tell that there, you have a certain level where you can put your ego aside. And you know, I think that that's kind of like why we're on this podcast too, as well.   Seth Bradley (27:23.852) you have a certain level of like open mindedness. Is your wife somebody that like grounds you with that to be that way or is that something that's always been in   She definitely helps, that's for sure. I would say it definitely hasn't always been in me. Like I said, I think that I was not humble enough in my 20s to be able to accept coaching and mentoring and advice. I wasn't as open as I used to be. I think it probably took a little bit of spinning around, meaning going to medical school and   dropping out and then going to business school and like, isn't good enough and then going to law school and I was like, okay, this is cool, but going to get in a great job and then realizing like, this isn't what I want to do either. I think it took a lot of that like kind of spinning around where it's like, hey buddy, maybe you don't know it all. Right. And then you had to have a little bit of self had to have a little bit of self reflection and say, all right, what, what am I missing here? And just be a lot more open to mentorship and coaching and   and people just that are, you know, that are, have the experience that you want to have and to have more life experiences and have done the things that you want to do already. And once you kind of open yourself up to that and realize like, man, this is a shortcut right here. Like this is the shortcut. You know, I think again, it comes with experience and exposure and results.   That's cool. So you and your wife now you guys have two gyms and you're opening up a third one soon in Southern California What's next up for you guys? What is a what's a thing that's up and coming? have the third gym You're gonna have a family soon, too So do you are you guys like building out like another team for your third location? Or what is what is like the next like six months to a year look like for you guys?   Celina Eklund (29:14.54) We are, we are. So I've been kind of kicked out of the partnership for the gyms, so to speak, at least on paper, just because she wants to just, you know, it's her baby. So she wants to run with it, which is great. Even though I'm still doing the same stuff that I was doing before, I'm just not going to get paid for it. All good. No worries there, but we'll get it. I know, I know. So helping her get that launched, hopefully before the end of the year. And same thing with the family starting before the end of the year as well. So they'll   still loves you, don't worry.   Celina Eklund (29:43.97) be going about at the same time, it looks like. And then, you know, with my other businesses just really growing my own boutique law firm and my startups as well. So a lot of, a lot of irons in the fire right now to keep going.   Do you guys have our culture where I'm at, like hiring is really important, the way that we bring on people. So do you guys have like a specific way of how you find your people, how to find the right people, like retaining employees? Because I mean, I feel like there's a lot of people that just kind of, you know, they're in it for like the paycheck, they're there for six months and then they're bouncing. So like, do you guys have a specific process of what you're doing for your upcoming third location?   Yeah, I mean, think you get better at it as you go, right? Like trial and error, figure out who, know, personality wise will work. I think you've really got to stick to who's going to fit in with your culture and your values and things like that. I mean, for instance, like we really value accountability and transparency and consistency. Awareness is another big one, right? So like making sure that the people that you hire on your team also value those same things. And if they don't.   it's probably not going to work out in the long run. So it's really important that culturally, that your values align. So that's the important thing. And we do certain things like we don't even hire out of the gate necessarily full time. It's, you're on a 90 day probationary period. We like to call it so that, hey, we have this exit. And especially in California, we've got to spell these things out very clearly with everyone.   I think you just get better at it and we've gotten a lot better at keeping employees and retention.   Seth Bradley (31:30.52) Yeah, that's important. We, we always talk about having like an unrecruitable team, you know, like no matter what, if somebody came over here and tried to pay me a million dollars, like I wouldn't do it because this is my family and we've gone through the tough stuff. And if you can go through the hard stuff, like you can go through the easy stuff together. hiring, like we, whenever we go to hire too, we always meet the spouse, the kids, the whole family, because it's like the, the, person's going to be working there for 10 hours out of the day or eight hours out of the day. Like we want to ensure that the spouse knows that   they're at work working hard. And also like you don't want to treat it like it's they're just paying for a paycheck. Like this is a family, like we're doing life together. Like you made a commitment to work here. Like I'm going to make a commitment to making sure that we're increasing your bonuses or your salary or you you're upping the standard of the company. So that's super cool. I love that. Yeah.   What's a so so you guys have that that's coming up you're going to be starting a family that's so exciting What a what a good time in life for everything to be coming through together I'm I can't wait to to see your guys's baby on Instagram and and you know like Watch your baby start doing pull-ups in the gym. You know, yeah   Yeah. He's so cute. That's super exciting. Yeah, super excited.   And as we wrap up here, is there anything else that you'd like to leave off with or any other message that you'd like to put out for anybody that's listening to this too?   Celina Eklund (32:54.572) Yeah, I mean, I would just say like stick with it, right? Like figure out where I'm trying to think what the best word would be. I don't like to say where your passion is, but figure out where you can where you can harness your energy and focus it somewhere and then stick it out and really push through. Like I said earlier, the hard when it gets hard, that's when you you don't stop. That's not when you pull back. That's when you push harder and you push through and there will be a breakthrough.   but you just gotta keep going.   yeah love that you are your new life is on the other side of you being uncomfortable have to go through that that uncomfortable face that's awesome well if i have somebody that's actually looking for a job or wanting to come to your heart of your team you know cuz i do have people out in southern california that are always like looking for new opportunities and also want to work with like like-minded people you know so   Somebody is looking for an opportunity like I'm not going to send him to Joe Schmo or have him go Google something right like I would love for them to be work directly with you. So what's the best way and point of contact that we can that anybody can get a hold of you?   Yeah, you can go to SethBradleyESQ.com, so like Esquire, S-SethBradleyESQ.com. That will be set up for you to kind of tell me where you, what your interest is with me and then we can kind of point you in the right direction. I do have a number of businesses, so that site is kind of set up to guide you to the right resource.   Seth Bradley (34:22.542) Awesome. Well, thank you, Seth, so much for being here. And next time on our next podcast where we shatter limiting beliefs. Thanks for being here, Seth.   Thanks, Elena. Really appreciate it.   Links from the Show and Guest Info and Links: https://www.instagram.com/p/DJ7TLuEz93X/   Celina Eklund's Links: https://www.linkedin.com/in/celina-eklund/ https://www.instagram.com/celina.eklund/ https://x.com/AiryJane1 https://www.youtube.com/@CelinaEklund/featured https://www.facebook.com/CelinaEklundd https://www.threads.com/@celina.eklund   Seth Bradley's Links: https://x.com/sethbradleyesq https://www.youtube.com/@sethbradleyesq www.facebook.com/sethbradleyesq https://www.threads.com/@sethbradleyesq https://www.instagram.com/sethbradleyesq/ https://www.linkedin.com/in/sethbradleyesq/ https://passiveincomeattorney.com/seth-bradley/ https://www.biggerpockets.com/users/sethbradleyesq https://medium.com/@sethbradleyesq https://www.tiktok.com/@sethbradleyesq?lang=en

In their annual tradition, Jen talks to Pete about ways in which running (or not running) has taught her about life.Specifically, in this episode Jen and Pete talk about:How might we decide whether or not to take action on something that is hard or painful?What opportunities might arise from saying no to something?Why is it important to revisit the reasons behind our practices and routines?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3720: Jay Harrington explores how adopting a growth mindset and embracing resilience can help you navigate uncertainty and setbacks without losing momentum. Through lessons from figures like Thomas Edison, Seth Godin, and Sara Blakely, he illustrates how reframing fear as a guide and viewing failure as a teacher can open the door to greater opportunity and personal growth. Read along with the original article(s) here: https://www.lifeandwhim.com/first-moments-blog/tackle-whatever-life-throws-at-you Quotes to ponder: "I have not failed 10,000 times. I have not failed once. I have succeeded in proving that those 10,000 ways will not work." "The person who fails the most wins." "In any given moment we have two options: to step forward into growth or to step back into safety." Episode references: Mindset: The New Psychology of Success: https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck/dp/0345472322 Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've been living under a rock, you might have missed Alex Hormozi's record-breaking launch of his latest book $100M Money Models (yep, reps from Guinness World Records were there to verify.) One of the most prominent internet business gurus of our time, Alex's marketing and launch strategies paint a vivid picture of the power of “the influence equation.” Love him or hate him, his journey is inspiring for all entrepreneurs. Here are 5 takeaways from the launch, specifically for bootstrappers in the trenches. LINKS This week's sponsor: spp.co “Your billing, onboarding & projects in one client portal” (http://spp.co/) Alex Hormozi's $100M book series (https://www.acquisition.com/books) Dan's book “Before the Exit” (https://www.amazon.com/Before-Exit-Thought-Experiments-Entrepreneurs-ebook/dp/B07BN2KD1J) “The Wealth Ladder: Proven Strategies for Every Step of Your Financial Life” by Nick Maggiulli (https://www.amazon.com/Wealth-Ladder-Proven-Strategies-Financial/dp/0593854039) Nick Maggiulli's interview on the Afford Anything Podcast (https://podcasts.apple.com/ph/podcast/nick-maggiulli-the-wealth-ladder-has-six-rungs-and/id1079598542?i=1000719716621) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) Meet the world's most generous global entrepreneurs inside Dynamite Circle (https://dynamitecircle.com/) Connect with 7+ figure founders like Allen inside DC BLACK (https://dynamitecircle.com/dc-black) CHAPTERS (00:00:00) Intro (00:01:07) $87M in 8 Hours: Hormozi's Record-Breaking Launch (00:06:05) Takeaway #1: The Power of the Influence Equation (00:11:53) Takeaway #2: Three Types of Media Strategy (00:14:35) This Week's Sponsor: SPP.co (00:15:53) Takeaway #3: Choose Your Extreme (00:18:40) Takeaway #4: Aggressively Do the Hardest Thing (00:20:06) Takeaway #5: Risk - The Secret to Stratospheric Wealth (00:25:08) Final Thoughts: The Corner Office Test CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: The Changing Landscape of SEO and the Influence Equation (https://tropicalmba.com/episodes/changing-landscape-seo) What is the Michael Jordan of Business Models? (https://tropicalmba.com/episodes/michael-jordan-business-model) “When is my LTV good enough?” + Founder Mode for Bootstrappers (https://tropicalmba.com/episodes/ltv-good-enough)

Do you have an organized, detailed, strategic marketing plan for every book that you publish? President and Founder of Media Kit Buzz Brian Feinblum joins “Inside Independent Publishing (with IBPA)” to share expert tips about the most important aspects of a book marketing plan pre-publication, during publication, and post-publication, including what your budget should be, best practices for marketing through email lists, social media, advertisements, and much more.PARTICIPANTSBrian Feinblum has been an award-winning book promoter and marketer for over three decades, working with thousands of authors and scores of book publishers to promote books of every genre, including children's books, poetry, fiction, and non-fiction. He worked for two independent publishers as their publicity director, and for 21 years was the chief marketing officer for the nation's largest book publicity firm. His own company, Media Kit Buzz Inc, celebrates five years of providing book marketing consulting and public relations services.You may enjoy reading his award-winning blog of 14 years, which has generated over 4.7 million page views, BookMarketingBuzzBlog. BookBaby and FeedSpot each recognized this as one of the best book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” He can be reached at brianfeinlbum@gmail.comHe has worked with indie presses, small presses, the Big 5, university presses, hybrids, and self-published authors, ranging from bestselling authors such as Dr. Ruth, Mark Victor Hansen, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler, as well as many first-time, self-published, unknown authors -- and everything in between. His clients have been featured in the New York Times, USA Today, and Wall Street Journal, as well as on nationally syndicated radio and television shows and major podcasts. He has spoken before many writer's conferences and presented for several years at Book Expo America. He has been published numerous times in The Writer magazine and The Independent. He served as a judge for the IBPA Book Awards.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,900 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/Learn more about Book Marketing Buzz Blog here: www.bookmarketingbuzzblog.blogspot.com  Sell more books with IBPA's book marketing programs here: https://www.ibpa-online.org/page/ListofBenefits#sellmorebooksFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Brian Feinblum here:LinkedIn - linkedin.com/in/brianfeinblum Facebook -https://www.facebook.com/brian.feinblum

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1792: Seth Godin explores the crucial difference between direct marketing and brand marketing, emphasizing how each approach requires distinct strategies and metrics. Listeners will gain insight into why trying to blend the two often leads to failure, and how clarity in intent can dramatically improve your marketing effectiveness. Read along with the original article(s) here: https://seths.blog/2015/03/direct-marketing-and-the-other-kind-2/ Quotes to ponder: "Direct marketing is action-oriented and measurable." "Brand marketing, on the other hand, is culturally oriented and difficult to measure." "The challenge comes when you try to do both at the same time, with the same ads." Learn more about your ad choices. Visit megaphone.fm/adchoices

Kevin J. Tracey, MD is president and CEO of the Feinstein Institutes for Medical Research at Northwell Health, a pioneer of vagus nerve research and author of the recent book, The Great Nerve: The New Science of the Vagus Nerve and How to Harness Its Healing Reflexes. This episode is brought to you by:Eight Sleep Pod Cover 5 sleeping solution for dynamic cooling and heating: EightSleep.com/Tim (use code TIM to get $350 off your very own Pod 5 Ultra.)AG1 all-in-one nutritional supplement: https://DrinkAG1.com/Tim (1-year supply of Vitamin D plus 5 free AG1 travel packs with your first subscription purchase.)Wealthfront high-yield cash account: https://Wealthfront.com/Tim (Start earning 4.00% APY on your short-term cash until you're ready to invest. And when new clients open an account today, you can get an extra fifty-dollar bonus with a deposit of five hundred dollars or more.) Terms apply. Tim Ferriss receives cash compensation from Wealthfront Brokerage, LLC for advertising and holds a non-controlling equity interest in the corporate parent of Wealthfront Brokerage. See full disclosures here.Timestamps:00:00 Tim's intro: why he dismissed vagus-nerve hype06:34 What the vagus nerve actually is, plus common myths11:31 Breaking news: FDA approval for SetPoint's RA implant + Kelly Owens's turnaround21:11 Inflammation 101: when healing turns harmful31:37 Bioelectronic medicine: from lab insight to real devices55:26 TNF, IL-1, and IL-6: immune drivers and what VNS modulates56:06 Exercise & recovery: vagal signals, IL-6, and adaptation56:30 Cold exposure & breathwork: sympathetic spike, parasympathetic payoff59:04 Chronic inflammation today: prevalence, diagnostics, and uncertainty59:53 Autoimmunity: genes, environment, infections01:01:08 Stress hormones, personality traits, and metabolic fallout01:05:41 VNS tech landscape: implants, focused ultrasound, and what's just TENS01:11:14 Ear maps, revisited: the real science behind auricular stimulation01:27:52 Ulf Andersson: auricular TENS, famotidine, and a depression turnaround01:36:48 Depression & inflammation: where VNS helps (and where it doesn't)01:41:38 Body-brain loop: how inflammation signals ride the vagus nerve01:42:56 Why VNS can lift mood: a working theory01:43:22 Ulf's setup: electrode placement and twice-daily routine01:44:37 Acupuncture, fertility, and plausible vagal links01:47:23 Chronic pain through an inflammation lens01:48:34 Neural “engrams”: how the brain can store inflammatory memories02:02:35 Cervical TENS vs. true VNS: mechanisms and open questions02:12:15 On stage with the Dalai Lama: blue energy and two vagus nerves02:16:55 Closing thoughts: self-care vs. medical devices, and what's next*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Jen and Pete dive into a topic that seems to get harder as we get older: making new friends.Specifically, in this episode Jen and Pete talk about:What might be some tactics for making new friends, as an adult?Why do we have friends, and do we need more of them?How might we dedicate time and effort to the task of making friends?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

In this week's episode, Allen Walton (SpyGuy) shares how he's using AI to build custom tools with almost zero coding experience, and how founders can turn everyday business spending into first-class flights. From AI-powered inventory forecasting to unlocking elite travel perks, this episode is packed with practical tips for bootstrapped entrepreneurs ready to work smarter and travel better. LINKS This week's sponsor: spp.co “Your billing, onboarding & projects in one client portal” (http://spp.co/) Connect with Allen on X (https://x.com/allenthird) Allen's ecomm company (https://www.spyguy.com/) “The 4-Hour Work Week” by Tim Ferriss (https://fourhourworkweek.com/) “StoryBrand” by Donald Miller (https://storybrand.com/) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) Meet the world's most generous global entrepreneurs inside Dynamite Circle (https://dynamitecircle.com/) Connect with 7+ figure founders like Allen inside DC BLACK (https://dynamitecircle.com/dc-black) CHAPTERS: 00:00:00 Today's Guest: Allen Walton 00:07:35 How Allen is Using AI for Business & Personal Life 00:09:45 LLM Deep Research for Competitor Analysis & ICP Creation 00:12:58 Vibe Coding Apps with Zero Technical Experience 00:22:32 This Week's Sponsor: SPP.co 00:23:50 How Airlines Actually Make Their Money 00:26:34 The Competition of Points and Rewards in 2025 00:30:40 The Worst Way to Redeem Points 00:33:13 How to Maximize Points Accumulation 00:35:48 Why Business Owners Should Pay More Attention to Points 00:38:44 ‘Mozi Madness: Alex Hormozi's Record-Breaking Launch CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Top 5 SEO Tactics That Still Work in 2025 with Sean Markey (https://tropicalmba.com/episodes/top-5-seo-tactics) TMBA 256: Making Sense of Awards Points and Business Class Upgrades w/ Erik Paquet (https://tropicalmba.com/episodes/mileage) TMBA 540: Are You Generating Income or Wealth? w/ Nat Eliason (https://tropicalmba.com/episodes/income-wealth-running-agency)

Dr. Jeffrey Goldberg is Professor and Chair of Ophthalmology and Director of the Byers Eye Institute at Stanford University, a leading scientist in the development and degeneration of the visual system from eye to brain, and a practicing ophthalmologist and surgeon.This episode is brought to you by: Gamma AI design partner for effortless presentations, websites, social media posts, and more: https://gamma.app (use code TIM at checkout for one month off on their annual plan)Helix Sleep premium mattresses: https://HelixSleep.com/Tim (27% off on all mattress orders)AG1 all-in-one nutritional supplement: https://DrinkAG1.com/Tim (1-year supply of Vitamin D plus 5 free AG1 travel packs with your first subscription purchase.)Timestamps:[00:00:00] Start.[00:05:30] How do you solve a problem like presbyopia?[00:08:34] The athletic benefits of training supranormal (better than 20/20) vision.[00:11:49] Indigenous eye drops and FDA-approved pilocarpine for presbyopia.[00:14:05] Understanding basic eye anatomy.[00:17:27] Exploring AREDS 2, CoQ10, ginkgo, vitamin B3, and other supplements for vision.[00:23:00] Visual training devices and psychedelic-prompted brain plasticity.[00:25:12] Thoughts on visual training effectiveness and motor action requirements.[00:28:29] Concussion rehabilitation and visual perception exercises.[00:32:36] Red light and violet light therapy for myopia and mitochondrial health.[00:36:07] Vision loss correlation with cognitive decline and depression.[00:39:36] Presbyopia progression and psychological dependence on readers.[00:41:15] Cognito Therapeutics headset for Alzheimer's treatment.[00:46:46] Glaucoma basics: neurodegenerative disease and risk factors.[00:48:53] Eye pressure variability and diurnal cycles.[00:50:02] Cannabis effects on eye pressure and compound isolation.[00:51:47] Stem cell research for vision restoration.[00:53:09] Anti-inflammatory effects and immune system role in eye diseases.[00:55:15] Gut microbiome connection to glaucoma in animal models.[00:58:43] Metabolic syndrome and GLP-1 receptor agonists.[01:00:50] Microbiome sharing and future therapeutic possibilities.[01:03:31] Dry eye treatment: preservative-free tears and serum drops.[01:08:43] Vision screening recommendations and UV protection.[01:11:22] Full-spectrum light benefits vs. UV exposure.[01:13:27] Paradigm shifts: irreversible vision loss becoming reversible.[01:17:18] Convergence of neuroscience advances and biotech investment.[01:21:58] Miraculous mitochondria: health, transplants, and three-parent babies.[01:26:24] My family history concerns and metabolic health screening.[01:29:26] Exercise's biggest gain: going from none to some.[01:33:03] Clinical trial participation resources and parting thoughts.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.