Podcast appearances and mentions of Seth Godin

It's another mixed bag of business topics on this week's episode of the pod: X's Head of Product shares the suspiciously simple playbook to getting rich on the platform, Google's “Photoshop Killer” is officially on the loose, emerging thoughts on pivoting away from the Philippines for outsourcing remote talent, luxury lifestyle for a fraction of the cost in Thailand, and more. Quick reminder that we'll be in Bangkok next month with Dynamite Circle for a week of sheer business nerdery. Details in the links below! LINKS Hang out with us at DCBKK in Bangkok this October (https://dynamitecircle.com/dcbkk) Connect with 7+ figure founders and join us in NYC this December (https://dynamitecircle.com/dc-black) X's Head of Product shares how to get rich on X in 6 months (https://x.com/nikitabier/status/1963498520805007470) Google's “Photoshop killer” Nano Banana (https://gemini.google/overview/image-generation/) Nick Huber's thoughts on outsourcing to the Philippines in 2025 (https://x.com/sweatystartup/status/1963588036102348943) Dan's next read (https://www.amazon.com/100M-Money-Models-Make-Acquisition-com-ebook/dp/B0FMXTZ4MH) This week's sponsor: https://spp.co “Your billing, onboarding & projects in one client portal” (https://spp.co/) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS Audio: (00:00:00) Intro (00:01:29) How to Get Rich on X in 6 Months (00:04:51) How to Stay Consistent with Content (00:10:14) Google's “Photoshop Killer”: Nano Banana (00:13:58) PH No Longer a Hotspot for Remote Recruiting?
 (00:18:29) Sponsor Shout-out: SPP.co
 (00:19:47) Luxury Location-Independent Lifestyle in Thailand
 (00:27:22) Hits of the Week: Hormozi, Feldman, DCBKK CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Why $120K From Your Biz Beats $150K at a Job (https://tropicalmba.com/episodes/balancing-wealth-freedom-mindset) The Content Flywheel Behind a 7-Figure Education Business ft. Timothy Moser (https://tropicalmba.com/episodes/content-flywheel-behind-7-figure-business) Health Advice That Goes Against Everything You Know ft. Jay Feldman (https://tropicalmba.com/episodes/health-advice-against-everything-you-know) The Freedom Line, 7+ Figure Founders, and Extended DCBKK Recap (https://tropicalmba.com/episodes/dcbkk-recap-2023)

This episode is a solo Q&A session where I answer a bunch of questions. We covered a ton of ground, from personal health protocols to professional frameworks and creative projects. This episode is brought to you by:Eight Sleep Pod Cover 5 sleeping solution for dynamic cooling and heating: EightSleep.com/Tim (use code TIM to get $350 off your very own Pod 5 Ultra.)Monarch Money track, budget, plan, and do more with your money: MonarchMoney.com/Tim (50% off your first year at monarchmoney.com with code TIM)Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business: https://shopify.com/tim (one-dollar-per-month trial period)Timestamps: [00:00:00] Start[00:06:00] Coyote retail distribution challenges and data gathering.[00:09:12] Elbow surgery recovery: sequencing, decongestion, Marc Pro device, peptides, BFR training.[00:16:14] California vs. Austin for builders, mechanical engineers, and tech startups.[00:19:06] Using AI for medical advice workflow (and cross-referencing with professionals).[00:23:51] Current supplement regimen and PAGG/AGG status.[00:31:54] California vs. Texas considerations for aspiring parents.[00:32:48] Saying "No" to good things for "Hell, yes" moments.[00:34:34] Philanthropy lessons learned since starting Saisei Foundation.[00:37:45] Something I've changed my mind about recently: intermittent fasting.[00:42:44] Precious items from childhood I still keep: D&D relics and marine biology books.[00:43:03] Bucket list hike: Glacier National Park.[00:43:42] How the catalytic chaos of publishing The 4-Hour Chef led to launching this podcast.[00:45:52] Bringing delight vs. sixth-gear, high-performance focus.[00:49:05] Thoughts on extended human fasting research from the Soviet era.[00:52:58] Most magical New Mexico experience: Mountain Cloud Zen Center meditation retreat.[00:53:22] Meta skills for the AI era: Hyper-adaptability and world-class learning.[00:54:01] The (real and ideal) future of CØCKPUNCH/Legends of Varlata.[00:59:47] Competitive chess training enhancement: glucose management, intermittent fasting, MCT oil.[01:06:31] Behind-the-scenes projects: Fusion, algae feed additives, meat alternatives.[01:08:32] Countries I wish I had visited earlier, and places I'd still like to see.[01:11:06] "Not yet" vs. "No" in early growth phases.[01:14:14] Post Coyote, do I have any future games in the works?[01:14:46] Over-ear vs. in-ear headphones for podcasting.[01:15:16] What's the uncrowded channel right now?[01:16:17] Recommendations for Dr. Mindy Pelz.[01:16:58] Robert Rodriguez and project juggling.[01:17:24] Fast neutron reactors and the Bugatti of ketones.[01:19:05] Extended family outings and Mahonk Mountain House.[01:20:31] NO BOOK meetup plans?[01:20:54] Parting thoughts.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After being taken by surprise by a question in a workshop, Pete noodles with Jen on what it looks like to show up as the opposite of a curious leader, and how we might return to a more curious state.Specifically, in this episode Jen and Pete talk about:What does it mean to be curious? What tactics might we utilize to spur curiosity?How might you rely on your team, to give you feedback about when you are at your best and worst?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

What if showing up as your most authentic, playful self was the key to doing truly brilliant work?Bree Groff, author of Today Was Fun: A Book About Work (Seriously), shares her radical rules for injecting more joy, creativity and aliveness into your professional life. An eye-opening listen for anyone who wants to finally merge work and life into one joyful expression of their fullest self.You can find Bree at: Website | Instagram | Episode TranscriptIf you LOVED this episode, you'll also love the conversations we had with Seth Godin about turning the workplace into a wellspring of fulfillment and innovation.Check out our offerings & partners: Join My New Writing Project: Awake at the WheelVisit Our Sponsor Page For Great Resources & Discount CodesCheck out our offerings & partners: Beam Dream Powder: Visit https://shopbeam.com/GOODLIFE and use code GOODLIFE to get our exclusive discount of up to 40% off. Hosted on Acast. See acast.com/privacy for more information.

Why are so many chasing $10M exits when $3-4M plus a paid-off house might be the real freedom number? Should you be betting big on Bitcoin in 2025, and did we miss out on a massive opportunity 9 years ago? And if you're “unemployable,” is that a badge of honor... or a red flag? This week, Dan and Ian crack open the reality behind location-independent entrepreneurship: from sipping wine in Europe (and still gaining weight) to navigating whether your side hustle cash flow can really replace that W-2 paycheck. LINKS Join Dynamite Circle and hang out with us in Bangkok in October (https://dynamitecircle.com/dc-black) Connect with 7+ figure founders and join us in NYC this December (https://dynamitecircle.com/dc-black) The episode that could have made us $1.6 million (https://tropicalmba.com/episodes/bitcoin) @levels.io's investment portfolio (outperforming the S&P 500) (https://levels.vc) BowTied Bull's article “Think Twice After You Make It” (https://bowtiedbull.io/p/think-twice-after-you-make-it) This week's sponsor: spp.co “Your billing, onboarding & projects in one client portal” (http://spp.co) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS (00:00:00) Intro (00:01:44) What percentage of W-2 Income is Small Biz income worth? (00:13:48) This Week's Sponsor: SPP.co (00:15:12)  Are Entrepreneurs Truly Unemployable? (00:18:34)  “Financially Cozy” Level of Wealth (00:26:18) Europe for the summer: overrated, underrated, or properly rated? (00:27:26) Company news CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: The Changing Landscape of SEO and the Influence Equation (https://tropicalmba.com/episodes/changing-landscape-seo) What is the Michael Jordan of Business Models? (https://tropicalmba.com/episodes/michael-jordan-business-model) “When is my LTV good enough?” + Founder Mode for Bootstrappers (https://tropicalmba.com/episodes/ltv-good-enough)

Are you still chasing the same overworked real estate agents for referrals while your competitors dominate the market? In this episode of the Local Marketing Lab, Adam Smith, President of Colorado Real Estate Finance Group and mortgage coach, reveals unconventional strategies to build your mortgage referral network for lead gen. He breaks down why 90% of mortgage professionals failed during recent market shifts and shares the hidden referral sources that can transform your business.Topics discussed in this episode: 1️⃣ Use AI for client avatar creation and content generation2️⃣ Why volunteer work and community involvement drive business growth3️⃣ Creative referral partner strategies beyond traditional sources4️⃣ The importance of running with your “tribes” and shared interests5️⃣ Why transparency and authenticity matter more than perfect marketingResourcesConnect with Adam Smith on LinkedIn.Learn more about Colorado Real Estate Finance Group.Check out Adam's website justthetipscoaching.com to access his book, podcast, and daily tips.Other shout-outsCheck out The Art of Getting Shit Done by Chad Prio.The Purple Cow by Seth Godin.

In this instalment of TYP, Pete Shepherd, Tiff and the Problem Child talk about Seth Godin's Purple Cow concept (what it is and why it matters), the 'um' epidemic (the Spakfilla of conversation), how crazy-fast little kids learn (Pete has a two-year-old), knowing when and how to change the direction and energy of a conversation (or presentation) which is dying a painful death, building interpersonal connection with story, metaphor and humour, learning styles, and how to create rapport with an audience in under a minute. Enjoy.See omnystudio.com/listener for privacy information.

Title: Life's Best Moments Are Earned Not Given with Celina Eklund Summary: Seth Bradley shares his unique journey from being adopted and raised in a blue-collar family in West Virginia to pivoting through medical school, business school, and law school before discovering his true calling in entrepreneurship and real estate investing. He explains how a mindset shift, exposure to high-level deals as a big law attorney, and a relentless work ethic led him to launch multiple businesses and build true freedom. The episode explores his beliefs around grit, personal development, hiring values-based teams, and designing a life around ownership instead of employment. Links to Watch and Subscribe: https://youtu.be/2Gcx4Ix8-zo Bullet Point Highlights: Adopted from Korea, raised in West Virginia by a coal miner and teacher. Went from med school to law school before finding alignment in entrepreneurship. Realized in big law he wanted to be the dealmaker, not just the attorney. Now runs 7+ businesses including RaiseLaw, gyms, and startups. Works 12-hour days by choice — building freedom, not trading time for money. Core values: Accountability, Resilience, Transparency, Intelligence, Consistency, Awareness (ARTICA). Married to Allison — also from WV, they now run gyms together in SoCal. Major mindset shift came from Rich Dad Poor Dad in 2013. Believes most avoid hard things because they've never seen the reward on the other side. Emphasizes hiring based on culture and values over just skills. Stays grounded through personal development and emotional regulation. Focused on building legacy, not just income — ownership > employment. Transcript: Seth Bradley (00:00.462) Welcome back to Revenue from Retention, the show where we dive into the stories behind success, the mindset, the pivots, and the purpose-driven decisions that create powerful transformations. Today's guest has a story that is inspiring, as it is also uncommon. Seth Bradley was born in West Virginia and adopted at birth and has been defying the odds ever since. He walked the path from medical school to law school only to realize that neither were truly aligned with his purpose.   After years of grinding, Seth made a bold leap into real estate entrepreneurship and never look back. Today, he's a thriving investor and a sought out after mentor, also soon to be father and the host of Passive Income Attorney Podcasts, where he teaches other high achievers how to break free from the golden handcuffs and build true freedom through passive income. This episode, we're going to dive into reinvention, identity and finding courage to live life on your own terms. So welcome to the show, Seth. So good to have you.   Oh, so good to be here, Selena. Thank you so much for having me on. Really appreciate it.   I love people with, I don't know if I've ever interviewed anybody that has like medical and law background per se. So it's neat to be able to like have, I love people that have so many, so much on their resume and it's like so colorful because you have so many experiences. So glad to have you here, but I ask everybody the same question before we dive into the podcast and I'm going to ask you the same. Why do feel like people should listen to your story? There's millions of podcasts out there. Why do you feel like people should listen to you?   Sure. You know, I believe that my story resonates with a lot of people. I like to frame it and I like to call it the blue-collar mindset. know, trading time for money, right? We've all heard that. We've all kind of been through that at some point in our lives, at least most of us. You know, getting caught up in comfort and lacking, you know, just lacking that knowledge of what's possible and like what's out there. And that's kind of how I grew up. Just a small twig, I was actually born in Korea.   Celina Eklund (01:56.652) And then I got adopted in West Virginia. So I was there for about three months and maybe I made my way over to West Virginia via plane when I was three months old. But growing up in West Virginia, great place, beautiful place, not a lot of diversity, but also growing up with my parents who are incredible people, I love them so much and they were instrumental in making me who that I am today.   But that being said, they're just, you know, I was never exposed to entrepreneurship and real estate and just the, you know, these bigger concepts, right? Of like private equity and owning companies and raising capital. Like none of those things were ever even in my atmosphere ever until I got really to really until I got to business school and law school. So, you know, that blue collar mindset or, you know, just get the best job that you can possibly get and getting caught up in just   living that life and getting comfortable with it and not knowing what's possible that's out there, I think it's a relatable story.   That's cool. did, how did you, what was the thing that got you into education, into school first? Because like my family, my dad is like, no, we're all 25 plus years retired in the military. You're gonna join the military. And then my mom is like, you're gonna go to school. And I didn't really wanna go to school, but then somebody, there was one person, it was the one person that changed my life forever that told me about sales and entrepreneurship. Like I'll never forget that light bulb moment of like, oh, interesting. So like, did you have that?   Like that person that had the conversation with you or a professor that talked to you that brought you into like, you know, like going to school. What did that look like?   Celina Eklund (03:34.766) Yeah, I mean, I think that, you know, having that blue collar mindset, my dad's a retired coal miner, my mom's a retired school teacher. And they had that mindset like you need to go to college, get an education. And that's just the best thing that you can do for yourself. I'm still kind of of that generation, right? But and school was always really easy for me. I'll say that. So it was really easy for me. So and I never had like a passion for anything in particular. So I just kind of looked at like, what's the best   job that I can get. And to me when I was younger, that was becoming a doctor. So that's why I went kind of that med school route first before realizing that wasn't for me. And then that's when I went to this school and then law school and all that. And my parents were encouraging of all these things and they're actually very understanding of when I kept changing between the schools because I was still on at least, you know, that educational path, still higher education and striving towards. Yeah, curious. Yeah, striving towards something.   So I was always just kind of put in that again that kind of narrow mindset where that's the only path I knew I didn't know about entrepreneurship or didn't think it was like a possibility for me and for my life.   That's cool. I am. Do you have any other brothers or sisters? Are you the only one?   I do, have an older sister.   Seth Bradley (04:53.27) And what's the age gap difference between you two?   About seven years. Okay. She's not adopted, so she's biological.   on the issue living california with where you guys are at   No, she's in Charleston, South Carolina. That's cool. Do you go up?   Celina Eklund (05:14.328) Have not.   I don't, you know, I've talked to other adoptees in the past and that's always one of the core things. They all want to go and figure out where they're from and they feel like they're kind of missing something. I think that my parents did such a great job and loved me so much and I felt that throughout the process that I just never felt the need to kind of go outside of that. They were always just my parents and that's it. I didn't feel the need to find anything else.   Yeah, to like hunt back. My boyfriend, he doesn't know his dad. I think his dad left when he was like three or four years old, really young age. And so I've asked him this before too, like, do you think your dad will ever find you? And he's like, you know, if he finds me, great, but like, I'm not out there like actively searching into that. So, that's cool. It's neat to hear from, I don't know too many people that have been adopted like so young, so early. So it's good that you have that. And then also you have really good   your parents are like a form of mentorship and, you know, have been very supportive. So that's cool that you're able to carry it on. yeah, so let's talk a little bit about like entrepreneurship. And when we were, before we got on this podcast, we talked a lot about like, you know, leadership and the importance of like building people. So did you, when you met your wife, did I know that she is a big part in like business with you too? Like, did you find her through business or how did that whole thing happen?   Yeah, it's really interesting because she's also from West Virginia, but we didn't meet until we were actually in San Diego. So I moved to LA first in 2009 and then made my way down to San Diego for law school. And then she came out later and we met through a mutual friend who's also from West Virginia. So like West Virginia was the, you know, the commonality between us. So pretty awesome that we met each other, you 2000 miles away in San Diego.   Seth Bradley (07:10.722) Wow, that's neat. so like, how did you guys both realize, we like business and we want to like do this together?   Yeah, I mean it took a while, right? So I ended up graduating from law school and we moved back across the country together back to West Virginia because at the time that was the best big law firm job that I could get. It was back home because I had some pull there. So she followed me back to West Virginia begrudgingly. She didn't want to do that, but she did. So God bless her. And then we ended up going to North Carolina for a little bit and then trying to find a way back out to California.   But at the same time, I was actually working for Big Law Firms at the time. again, entrepreneurship wasn't really on the table at that point in time. It was still, hey, let's just keep slaving away here, grinding, trying to work a way up to partner at the Big Law Firms. And she had actually went back to school for her second degree in interior design and started.   You guys are smart. Both of you are just geniuses. Holy cow.   Well, I don't know about that. Honestly, like nowadays, if somebody asked me, should they be going to college? I would have to have a deeper conversation with that person, right? Like it depends on what they're going to get into.   Seth Bradley (08:19.97) Yeah, you're it's just crazy because times have changed so much like back then like you needed a degree to do anything and now it's more of like people are looking for like experience.   Yep, 100%.   Like if I, you know, if I'm looking to, you know, if I own a restaurant and I'm looking to hire like a bartender, like I don't care if you went to school for four years to get a science degree. I'm like, how many cocktails have you made? Do you know how to make a spicy margarita and a regular margarita? Like, do you know what ingredients are in it? You know, so it's kind of like, it's, it's insane to see like how things have changed over, over time.   Totally, It used to be like a minimum, right? Like you had to get a four-year degree no matter what you're doing. It doesn't matter. Like get a degree in communications or general studies or whatever, but you have to get a degree to kind of get to that next level or to get a good job. But it's just not like that anymore unless there's like a very specific skill set that you have to have a degree for. I don't believe in that system and that's coming from a guy who went to school for 11 years, which is insane to say out loud.   But if you're not going to school to be a doctor, to be a lawyer, to be a dentist, to be an engineer, things like that where you have to have a degree for it, it probably doesn't make sense.   Seth Bradley (09:38.274) Yeah, I, it's funny that you said, you said just a little bit ago, you said that you're just kind of grinding and grinding, grinding, keep on going. And you know that there's a light at the end of the tunnel, but you don't see like the light yet and what, what that looks like. And, it's, it's funny how like when your intentions are in the right place and your heart is in the right place and you want to, you know, give back to other people and you're a good human being, like those things naturally, you know, come like they unfold.   for one another and that's neat that you guys have that vision of just like, put in the hard work right now. That way we can have the fruits for our kids later. And I think that that's where like a lot of people get caught up or give up is like, the result isn't tomorrow. And I'm sure that you see that with investing too. Like I can't just pick up my phone and be like, okay, here's a million dollars in my bank account. Like there's strategy that's involved, right? Like there's thought and processes and it.   Like you have to build certain things and go certain avenues. So with you guys like getting into investing now, what are some of like the bigger projects that you guys are working on or what it is that you focus on?   Yeah, I was gonna say before I get into that, mean, it does come down to relationships and networking and things like that where you just, you have to get out there and meet the right people and get exposed to the right people. I think that that's really key. I mean, I know for me, working in those big law firms, I was actually doing what I do now on the business side. I was representing clients to do what I do now on the business side. So they were buying large real estate projects. They were raising capital.   to buy huge apartment buildings and to buy companies and things like that. But it was funny because when you're in the weeds, you don't really think about you on that side of the table. You're always just like kind of in it and you're like, all right, well, my job is this small part, which is being the attorney on the job. But then later, like you have to take a step back and say, wait a minute, like I know all these things and I would actually be really good at this. Why wouldn't I want to be on the business side? And that's kind of the light bulb moment for me was just seeing   Celina Eklund (11:38.766) take a step back and say, maybe I don't want to just be a vendor. Maybe I actually want to be that person that's buying businesses, that's operating large apartment complexes, that's doing, that's raising capital, doing those things. And I think it's funny, especially for attorneys, because that's just one example of a person that's in the weeds there every single day, but perhaps they don't necessarily own any real estate, even though they're a real estate attorney, or they've never raised capital before, even though they're a securities attorney.   Things like that. Another common example is like real estate agents, right? There's so many real estate agents out there. many. You know, they're supposed to be professionals. It's like, well, if you ask them, like, how much real estate do you own? You know, maybe they own their own house, but they don't own any rental properties. Most of them, I should say, don't own many rental properties. They're not actually in that business, which is wild because they would probably be really good at it if they could kind of take a step back and say,   Yeah, maybe I should get into this bit, the business side, not just the vendor side.   Yeah, it's so true. Find somebody that has been where it is that you want to go. It's kind of like, it's kind of like if you want to get like, like body modifications, right? So like Botox or like, you know, you want to get what's what's in for hair right now, hair extensions, right? Like you're not going to go to a hair salon and the freaking chick doesn't   have hair extensions in right or like the lady that you're go get Botox from like she doesn't even have Botox and you can clearly tell like she's not taking good care of her skin it's like okay wait what like I want to make sure like whoever I'm working with like they have that that track record.   Celina Eklund (13:17.662) You gotta be careful with that talking about education, right? So it's it's awesome that there's all this alternative education out there with coaching and mentoring and YouTube University and Master, I like to call these folks mastermind scholars sometimes it's like, know, make sure that you are buying from the right people people that are doing what they said that they are doing and teaching what they what you want to learn, right? Like they're not just they're not just educators. They've actually done what you want to do.   It's really important and they're continuing to do that. Like they were successful at it and they were good enough that, you know, hey, I want to teach other people, but at the same time, that's my core business. My core business is what I'm teaching, not the education side because there's just a lot of people out there that you can waste a lot of money with. So that's kind of the downside to that.   That's true. like what is your, also talked about like the reason why we love entrepreneurship so much is because it gives you the ability to have freedom. You can go take a trip to Disney world with your family for three days, or you can, you know, fly wherever it is that you want to go because you're not working in the business. You're working on the business and you have other people that are helping run it too. So what is like that? I have a lot of people that are going to be listening to this that are   you know, wanting to get maybe out of their nine to five, or if they work a corporate job and they kind of like want to transition. like, what is your day to day look like for you? Like what does an average Monday through Friday look like for you? And like, what does that schedule, you know, represent you? How does it look like?   Yeah, I might be scaring some of your listeners away by telling them this, but my day is long. I have seven businesses that I run, at least seven, some people might say more than that. So I get up around six o'clock and I start working almost immediately. I used to have kind of this long, drawn out morning routine, but I'm kind of the Alex Hormozi cult now where it's like, how quickly can you get dialed in? And for me, I just grab a cup of coffee, I sit down, I put some headphones on and I get going.   Celina Eklund (15:17.31) So I can get in that zone pretty quickly. But I'm working long hours. I mean, if I'm in the office and not traveling and not speaking at conferences and doing those sorts of things, I'm working six to at least six o'clock, like 12 hours straight. I might take 30 minutes off for a quick lunch, that sort of thing. And then I'll go get my workout. And it's six thirty across the street at one of my gyms. So it's long. It's very long. But alluding to what you said to earlier, if something did come up,   or if I did want to go on a vacation or take 30 days off, things like that that you might not have the flexibility or freedom to do with a W-2, you can. So I am choosing to work 12 hour days because I'm putting that time in for myself because I can see the vision for myself, my family, and my businesses. And it's different. It's different when you're putting that time in for the things that you believe in and the things that are important for you.   as opposed to working at W2 where all you're doing is counting the seconds as they're ticking down so you can clock out. And you're working for somebody else's dream. It's totally different. 12 hours working for myself versus nine hours working for somebody else is totally different. Totally different.   Do you, this is a side note, do you play the guitar? There's a guitar, I know people can't see this, they're only gonna hear it, but do you play music?   I used to. don't have as much time anymore, but I grew up playing guitar all the way through college and that sort of thing, but not so much anymore. But I do want to get back into it one day.   Seth Bradley (16:54.146) Do you think that music has helped fuel your creativity and keep your brain fresh?   I think it always does. I think it always does. think that that's a completely different side of your brain that you can stimulate and I should probably get back into it because of that. I think it just kind of unlocks things for you.   Yeah, it's a, I'm reading this book right now. Well, it's like probably my third time reading it. He's one of my favorite authors, Seth Godin. He wrote the book, Lynchpin. He has a couple of different books. Have you heard of him before? for sure.   Marketing marketing king   my gosh, he's just, he's incredible. But I read different things and he talks about how to like not fit the mold, the purple cow, be the purple cow, not the black and white cow. And so like, I think like music is something that kind of helps fuel that creativity. But why, why do you feel like you love the grit so much? Like you don't have to work 12 hours every single day. You don't have to get up at six if you want to get up at, you know, 12 o'clock in the afternoon, you can, but what makes you so addicted to the grit and the hard work? Why do you like that? Cause most people   Seth Bradley (17:57.068) want to run away from the stuff that's hard. They're not trying to put themselves in the tough stuff, which is rare. And I feel like that's how I found you is because I love tough stuff. Especially being a female, I love it when people tell me, you can't do that. And I'm a woman. So the odds are even smaller. like, hell yeah. Like that, like I'm all in. how do you, like, why are you so obsessed with business and wanting to grow so much?   Yeah, I mean, think there's a couple things. think number one, I just enjoy building. So like I enjoy being a builder and building businesses and learning about new things. I have a hard time saying no. Like I've gotten better at it and I think I'm actually pretty good at it now, but it took me a long time to get there. It probably got me to this maximum capacity before I started saying no, because I just love like diving into new businesses and learning about new things and   and ways to make money and build businesses and help people. But that's number one. I think that I just genuinely enjoy that. So I try to fill my day up with that. Now, sometimes you do get bogged down with some of the smaller things that you don't want to do, but try to avoid that as much as possible and still dedicate as much time to your highest and best and most fun, enjoyable use as possible. And number two, I think that a lot of folks   avoid the hard because they haven't been rewarded for doing it. I think that people that have been successful have seen that the hard stuff is the best stuff. Meaning like once you've gotten through that hard place and you just kept pushing and pushing and pushing and you had that breakthrough and you saw it and you were like, that's it. That's it. Like that's where I need to get. So when you see it again, when you see it get hard, you realize that's what you want. Right. That's when you realize   I just got to keep pushing and pushing and pushing and eventually I'll break through again. Whereas other people may have in the past ran up against something hard and said this is too hard and kind of pulled back. So they weren't, didn't get to see that, you know, that reward.   Seth Bradley (20:06.702) How long have you been into the self-development space? Have you always been there? like personal, I should say personal development. Have you always been there? Is it something new or do you?   Yeah, I would say it actually started with maybe around 2013 when I got my first big law firm job and I realized once again that that wasn't necessarily what I wanted to do. So I started kind of looking around and learning about real estate and I read Rich Dad Poor Dad. That was kind of a game changer, which it is for a lot of people just with like mindset. So I would say that that book, even though it's not necessarily a lot of personal development there, but it is a mindset shift.   And that was probably the one that kind of got me going and got me to start reading more books and start thinking about things differently.   He lives here in Arizona. We've ran into him a couple of times. Yeah, he lives here in Scottsdale. or like going to the mall or restaurant like every now and then somebody in our company will come across him and he's a great guy. We have his book around our shelves too as well. Yeah, I wish I found self-development when I was like 18. I'm like, where was this? My brother is, there's a big age gap difference between the two of us, but he just turned 17 in January.   and he's been into self-development because of me since he was 15 years old. And, you know, I just want him to be so much further ahead when he's like 20, you know, and 21 and like he's making good decisions for himself. think that's so important. So I even watched like really old videos of like Tony Robbins. Love Tony Robbins. And it's neat to watch like his evolution from when he first started with the big baggy suits and he was doing, you know, one-off seminars.   Seth Bradley (21:52.31) you know, way back in the day. And then now, like, I mean, he's at a point where he's starting to retire because his vocal cords are going out, kids are getting older. And it's neat to watch him grow because he, you know, if like he can do it, there's no difference between me and him. Like, I, the only difference between him and me is like, he just wanted it more than I wanted it. And he made it happen faster, you know, so.   You're doing that for your brother. I mean because that's again It's all about like exposure, right? Like the sooner that you're exposed to that or the sooner like you meet that person even if it's a sibling or whoever it is, right? That gives you at least that exposure. Maybe sometimes you Resist it like you might not want it at the time But at least it's kind of in your mind and then later when you're ready You know you you have that at least that idea and inclination in your mind So just being exposed to different ideas and networking with the right people   makes a huge difference. The earlier that it can happen, the better.   Yeah, I think that's when like the ego has to be put aside. Like you gotta, you gotta set the ego down. You know, you don't know it all and that's okay. And I think for men, maybe it's a little bit more difficult because guys want to act like, you know, they, they know everything. Women are like, no, what are all my resources? Like, I'm going to read all these baby books. Like I'm going to start, you know, watching YouTube videos on how to properly, you know,   do something for their baby like me. I've got a ton of women around me and I have like, don't have kids yet, but I'm just like, I tossed out our candles because the flame from the candles isn't good for your insides. So we got like this freaking new scent thing. We got rid of the microwave cause I'm like a little nervous of radiation for my baby. know, like I'm just like kind of like immersing myself, emerging myself like into the whole process of like becoming a mom. But that's like the cool stuff with, with resources, but that takes the ego to like put aside, you know.   Celina Eklund (23:38.078) I agree. I think you're onto something there. I remember being in my 20s and I thought I knew everything and I never ask questions, which is sad to even say now. I wouldn't ask questions. I'd be like, I'll figure it out. I don't care. I'm not going to give you anything. It's crazy how not humble I was. I was really just like, I know everything and if I don't, I'll figure it out. I don't need help. And nowadays, I'm totally different mindset now.   I'm gonna share.   Seth Bradley (24:08.354) I'm going to share my screen with you. And even though the people on the other side, they can't see this, we'll just kind of like walk through it. But I look at this chart every single day actually, and it talks about power and force. like whenever I'm in a situation or having a conversation with somebody, I'm like always trying to check what my level is. And so I'm just kind of walking through it because other people can't see this. So they're just hearing it.   At the bottom of this chart, it's like bright red. And then at the top, it slowly starts to go into it, like a yellow, a green, a blue, and a purple. And at the very bottom, it talks about shame, guilt. And that's how you're operating at a level 125, desire, anger, pride, 175. And then you slowly move up the chart. And as you get into the blues and the purple, you operate out of love and joy and peace and enlightenment. So you either have power or you have force that's coming out of your system.   And I'm just always trying to think like, how can I always operate at this violet purple? Because if I'm that way towards somebody, like they're going to have that reciprocity towards me versus like operating out of anxiety. And I think it comes to like emotional maturity. I think emotional maturity is really like a big part of this, but I wanted to share this with you because I thought that I look   at it every do you use that? Do you kind of look at this every day and then just kind of stop and take a moment and just kind of where you're at?   If I need like a reset, you know, if something bad happened or something that was unexpected or, you know, I'll give you like an example. Like my, text my dad on Saturday and I'm like, Hey, this is the venue where we're having our wedding at. You know, this is what's happening in March. And he just hasn't texted me back at all, you know? And I'm just like, I just think to myself, like you're my dad. You're also important part because you're supposed to be here at this wedding coming up and I haven't gotten a text back. immediately, I mean, I'm over here like boiling in like,   Seth Bradley (26:01.652) shame and anger and I'm pissed off. And so like whenever I like lose that edge, I check myself and I'm like, okay, how do we go back over here? Maybe, you know, back to enlightenment, powerful inspiration.   you know, maybe he's on a trip right now and he doesn't have phone service or signal or, you know, maybe I just need to have more compassion for his situation. My stepmom got diagnosed with cancer last year. Who knows? Maybe it came back again. They're at the hospital. Like, you just kind of don't know what other people are going through on the other side. So I just like check myself on this list. And if I'm not, if I don't see the chart, I kind of take like a mental note of like, you know, hey, let's go back up to the top. It's okay. And everything's all figure audible.   I that. like my thing. So I just kind of wanted to like share that, but I'll text it to you after this so you can have it.   Sure, yeah, I appreciate that. That's awesome. That's awesome.   That's a, that's important to me. And I noticed another thing. I love watching people's patterns. That's what I'm, I am really, really good at is like studying people because you obviously have information and you want to take it from the people who have it to the people who need it too. So how have you learned to be like so coachable and open-minded? Like I can tell that there, you have a certain level where you can put your ego aside. And you know, I think that that's kind of like why we're on this podcast too, as well.   Seth Bradley (27:23.852) you have a certain level of like open mindedness. Is your wife somebody that like grounds you with that to be that way or is that something that's always been in   She definitely helps, that's for sure. I would say it definitely hasn't always been in me. Like I said, I think that I was not humble enough in my 20s to be able to accept coaching and mentoring and advice. I wasn't as open as I used to be. I think it probably took a little bit of spinning around, meaning going to medical school and   dropping out and then going to business school and like, isn't good enough and then going to law school and I was like, okay, this is cool, but going to get in a great job and then realizing like, this isn't what I want to do either. I think it took a lot of that like kind of spinning around where it's like, hey buddy, maybe you don't know it all. Right. And then you had to have a little bit of self had to have a little bit of self reflection and say, all right, what, what am I missing here? And just be a lot more open to mentorship and coaching and   and people just that are, you know, that are, have the experience that you want to have and to have more life experiences and have done the things that you want to do already. And once you kind of open yourself up to that and realize like, man, this is a shortcut right here. Like this is the shortcut. You know, I think again, it comes with experience and exposure and results.   That's cool. So you and your wife now you guys have two gyms and you're opening up a third one soon in Southern California What's next up for you guys? What is a what's a thing that's up and coming? have the third gym You're gonna have a family soon, too So do you are you guys like building out like another team for your third location? Or what is what is like the next like six months to a year look like for you guys?   Celina Eklund (29:14.54) We are, we are. So I've been kind of kicked out of the partnership for the gyms, so to speak, at least on paper, just because she wants to just, you know, it's her baby. So she wants to run with it, which is great. Even though I'm still doing the same stuff that I was doing before, I'm just not going to get paid for it. All good. No worries there, but we'll get it. I know, I know. So helping her get that launched, hopefully before the end of the year. And same thing with the family starting before the end of the year as well. So they'll   still loves you, don't worry.   Celina Eklund (29:43.97) be going about at the same time, it looks like. And then, you know, with my other businesses just really growing my own boutique law firm and my startups as well. So a lot of, a lot of irons in the fire right now to keep going.   Do you guys have our culture where I'm at, like hiring is really important, the way that we bring on people. So do you guys have like a specific way of how you find your people, how to find the right people, like retaining employees? Because I mean, I feel like there's a lot of people that just kind of, you know, they're in it for like the paycheck, they're there for six months and then they're bouncing. So like, do you guys have a specific process of what you're doing for your upcoming third location?   Yeah, I mean, think you get better at it as you go, right? Like trial and error, figure out who, know, personality wise will work. I think you've really got to stick to who's going to fit in with your culture and your values and things like that. I mean, for instance, like we really value accountability and transparency and consistency. Awareness is another big one, right? So like making sure that the people that you hire on your team also value those same things. And if they don't.   it's probably not going to work out in the long run. So it's really important that culturally, that your values align. So that's the important thing. And we do certain things like we don't even hire out of the gate necessarily full time. It's, you're on a 90 day probationary period. We like to call it so that, hey, we have this exit. And especially in California, we've got to spell these things out very clearly with everyone.   I think you just get better at it and we've gotten a lot better at keeping employees and retention.   Seth Bradley (31:30.52) Yeah, that's important. We, we always talk about having like an unrecruitable team, you know, like no matter what, if somebody came over here and tried to pay me a million dollars, like I wouldn't do it because this is my family and we've gone through the tough stuff. And if you can go through the hard stuff, like you can go through the easy stuff together. hiring, like we, whenever we go to hire too, we always meet the spouse, the kids, the whole family, because it's like the, the, person's going to be working there for 10 hours out of the day or eight hours out of the day. Like we want to ensure that the spouse knows that   they're at work working hard. And also like you don't want to treat it like it's they're just paying for a paycheck. Like this is a family, like we're doing life together. Like you made a commitment to work here. Like I'm going to make a commitment to making sure that we're increasing your bonuses or your salary or you you're upping the standard of the company. So that's super cool. I love that. Yeah.   What's a so so you guys have that that's coming up you're going to be starting a family that's so exciting What a what a good time in life for everything to be coming through together I'm I can't wait to to see your guys's baby on Instagram and and you know like Watch your baby start doing pull-ups in the gym. You know, yeah   Yeah. He's so cute. That's super exciting. Yeah, super excited.   And as we wrap up here, is there anything else that you'd like to leave off with or any other message that you'd like to put out for anybody that's listening to this too?   Celina Eklund (32:54.572) Yeah, I mean, I would just say like stick with it, right? Like figure out where I'm trying to think what the best word would be. I don't like to say where your passion is, but figure out where you can where you can harness your energy and focus it somewhere and then stick it out and really push through. Like I said earlier, the hard when it gets hard, that's when you you don't stop. That's not when you pull back. That's when you push harder and you push through and there will be a breakthrough.   but you just gotta keep going.   yeah love that you are your new life is on the other side of you being uncomfortable have to go through that that uncomfortable face that's awesome well if i have somebody that's actually looking for a job or wanting to come to your heart of your team you know cuz i do have people out in southern california that are always like looking for new opportunities and also want to work with like like-minded people you know so   Somebody is looking for an opportunity like I'm not going to send him to Joe Schmo or have him go Google something right like I would love for them to be work directly with you. So what's the best way and point of contact that we can that anybody can get a hold of you?   Yeah, you can go to SethBradleyESQ.com, so like Esquire, S-SethBradleyESQ.com. That will be set up for you to kind of tell me where you, what your interest is with me and then we can kind of point you in the right direction. I do have a number of businesses, so that site is kind of set up to guide you to the right resource.   Seth Bradley (34:22.542) Awesome. Well, thank you, Seth, so much for being here. And next time on our next podcast where we shatter limiting beliefs. Thanks for being here, Seth.   Thanks, Elena. Really appreciate it.   Links from the Show and Guest Info and Links: https://www.instagram.com/p/DJ7TLuEz93X/   Celina Eklund's Links: https://www.linkedin.com/in/celina-eklund/ https://www.instagram.com/celina.eklund/ https://x.com/AiryJane1 https://www.youtube.com/@CelinaEklund/featured https://www.facebook.com/CelinaEklundd https://www.threads.com/@celina.eklund   Seth Bradley's Links: https://x.com/sethbradleyesq https://www.youtube.com/@sethbradleyesq www.facebook.com/sethbradleyesq https://www.threads.com/@sethbradleyesq https://www.instagram.com/sethbradleyesq/ https://www.linkedin.com/in/sethbradleyesq/ https://passiveincomeattorney.com/seth-bradley/ https://www.biggerpockets.com/users/sethbradleyesq https://medium.com/@sethbradleyesq https://www.tiktok.com/@sethbradleyesq?lang=en

In their annual tradition, Jen talks to Pete about ways in which running (or not running) has taught her about life.Specifically, in this episode Jen and Pete talk about:How might we decide whether or not to take action on something that is hard or painful?What opportunities might arise from saying no to something?Why is it important to revisit the reasons behind our practices and routines?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Most bloggers waste years chasing surface problems — traffic, followers, posting consistency — while completely missing the deeper frustration their audience actually wants solved.In this episode of Boss Lady Bloggers, Genasys breaks down how to uncover your audience's true core problem — the one they'll actually pay you to solve. Once you nail this, your messaging sharpens, your content resonates, and your blog finally becomes the sales engine it was meant to be.What You'll Learn in This Episode:Why chasing traffic, followers, or generic content tips keeps you stuck in hobby-blogger mode.The psychology of problem-solving — and why people buy relief from pain, not random “tips.”How to identify your audience's real problem using a five-step framework:Immerse in conversations: Listen to your audience in groups, comments, and reviews.Capture their words: Collect their exact phrases in a “problem log.”Find the emotional driver: Go deeper than logic — find the frustration beneath the surface.Test and validate: Use content to see what gets engagement and “That's me!” moments.Build around it: Position your offers as the solution, and let your blog market them.How industry leaders like Seth Godin, Donald Miller, and Marcus Sheridan use problem-first messaging to build authority.The three levels of a problem: surface, hidden frustration, and ultimate consequence.Why empathy and authority go hand in hand — and how to reflect your audience's struggle better than they can.Key Quotes from the Episode:“People don't buy the best products. They buy the products they can understand the fastest.” — Donald Miller“Don't find customers for your products. Find products for your customers.” — Seth Godin“They ask, you answer.” — Marcus SheridanWhy This Matters for YouIf you don't know your audience's #1 problem, you're wasting time creating offers, content, and strategies that won't convert. When you find it — and solve it — your business transforms. You stop guessing. You stop spinning. And your blog finally does what it's meant to do: sell.Next StepThis is exactly what I do inside my Blog-to-Business™ Buildout. We start with the problem, then build your entire business around solving it — complete with your brand, your messaging, your professional website, and your first offers. No guessing. No wasted time.

Title: Life's Best Moments Are Earned Not Given with Celina Eklund Summary: Seth Bradley shares his unique journey from being adopted and raised in a blue-collar family in West Virginia to pivoting through medical school, business school, and law school before discovering his true calling in entrepreneurship and real estate investing. He explains how a mindset shift, exposure to high-level deals as a big law attorney, and a relentless work ethic led him to launch multiple businesses and build true freedom. The episode explores his beliefs around grit, personal development, hiring values-based teams, and designing a life around ownership instead of employment. Links to Watch and Subscribe: https://youtu.be/2Gcx4Ix8-zo Bullet Point Highlights: Adopted from Korea, raised in West Virginia by a coal miner and teacher. Went from med school to law school before finding alignment in entrepreneurship. Realized in big law he wanted to be the dealmaker, not just the attorney. Now runs 7+ businesses including RaiseLaw, gyms, and startups. Works 12-hour days by choice — building freedom, not trading time for money. Core values: Accountability, Resilience, Transparency, Intelligence, Consistency, Awareness (ARTICA). Married to Allison — also from WV, they now run gyms together in SoCal. Major mindset shift came from Rich Dad Poor Dad in 2013. Believes most avoid hard things because they've never seen the reward on the other side. Emphasizes hiring based on culture and values over just skills. Stays grounded through personal development and emotional regulation. Focused on building legacy, not just income — ownership > employment. Transcript: Seth Bradley (00:00.462) Welcome back to Revenue from Retention, the show where we dive into the stories behind success, the mindset, the pivots, and the purpose-driven decisions that create powerful transformations. Today's guest has a story that is inspiring, as it is also uncommon. Seth Bradley was born in West Virginia and adopted at birth and has been defying the odds ever since. He walked the path from medical school to law school only to realize that neither were truly aligned with his purpose.   After years of grinding, Seth made a bold leap into real estate entrepreneurship and never look back. Today, he's a thriving investor and a sought out after mentor, also soon to be father and the host of Passive Income Attorney Podcasts, where he teaches other high achievers how to break free from the golden handcuffs and build true freedom through passive income. This episode, we're going to dive into reinvention, identity and finding courage to live life on your own terms. So welcome to the show, Seth. So good to have you.   Oh, so good to be here, Selena. Thank you so much for having me on. Really appreciate it.   I love people with, I don't know if I've ever interviewed anybody that has like medical and law background per se. So it's neat to be able to like have, I love people that have so many, so much on their resume and it's like so colorful because you have so many experiences. So glad to have you here, but I ask everybody the same question before we dive into the podcast and I'm going to ask you the same. Why do feel like people should listen to your story? There's millions of podcasts out there. Why do you feel like people should listen to you?   Sure. You know, I believe that my story resonates with a lot of people. I like to frame it and I like to call it the blue-collar mindset. know, trading time for money, right? We've all heard that. We've all kind of been through that at some point in our lives, at least most of us. You know, getting caught up in comfort and lacking, you know, just lacking that knowledge of what's possible and like what's out there. And that's kind of how I grew up. Just a small twig, I was actually born in Korea.   Celina Eklund (01:56.652) And then I got adopted in West Virginia. So I was there for about three months and maybe I made my way over to West Virginia via plane when I was three months old. But growing up in West Virginia, great place, beautiful place, not a lot of diversity, but also growing up with my parents who are incredible people, I love them so much and they were instrumental in making me who that I am today.   But that being said, they're just, you know, I was never exposed to entrepreneurship and real estate and just the, you know, these bigger concepts, right? Of like private equity and owning companies and raising capital. Like none of those things were ever even in my atmosphere ever until I got really to really until I got to business school and law school. So, you know, that blue collar mindset or, you know, just get the best job that you can possibly get and getting caught up in just   living that life and getting comfortable with it and not knowing what's possible that's out there, I think it's a relatable story.   That's cool. did, how did you, what was the thing that got you into education, into school first? Because like my family, my dad is like, no, we're all 25 plus years retired in the military. You're gonna join the military. And then my mom is like, you're gonna go to school. And I didn't really wanna go to school, but then somebody, there was one person, it was the one person that changed my life forever that told me about sales and entrepreneurship. Like I'll never forget that light bulb moment of like, oh, interesting. So like, did you have that?   Like that person that had the conversation with you or a professor that talked to you that brought you into like, you know, like going to school. What did that look like?   Celina Eklund (03:34.766) Yeah, I mean, I think that, you know, having that blue collar mindset, my dad's a retired coal miner, my mom's a retired school teacher. And they had that mindset like you need to go to college, get an education. And that's just the best thing that you can do for yourself. I'm still kind of of that generation, right? But and school was always really easy for me. I'll say that. So it was really easy for me. So and I never had like a passion for anything in particular. So I just kind of looked at like, what's the best   job that I can get. And to me when I was younger, that was becoming a doctor. So that's why I went kind of that med school route first before realizing that wasn't for me. And then that's when I went to this school and then law school and all that. And my parents were encouraging of all these things and they're actually very understanding of when I kept changing between the schools because I was still on at least, you know, that educational path, still higher education and striving towards. Yeah, curious. Yeah, striving towards something.   So I was always just kind of put in that again that kind of narrow mindset where that's the only path I knew I didn't know about entrepreneurship or didn't think it was like a possibility for me and for my life.   That's cool. I am. Do you have any other brothers or sisters? Are you the only one?   I do, have an older sister.   Seth Bradley (04:53.27) And what's the age gap difference between you two?   About seven years. Okay. She's not adopted, so she's biological.   on the issue living california with where you guys are at   No, she's in Charleston, South Carolina. That's cool. Do you go up?   Celina Eklund (05:14.328) Have not.   I don't, you know, I've talked to other adoptees in the past and that's always one of the core things. They all want to go and figure out where they're from and they feel like they're kind of missing something. I think that my parents did such a great job and loved me so much and I felt that throughout the process that I just never felt the need to kind of go outside of that. They were always just my parents and that's it. I didn't feel the need to find anything else.   Yeah, to like hunt back. My boyfriend, he doesn't know his dad. I think his dad left when he was like three or four years old, really young age. And so I've asked him this before too, like, do you think your dad will ever find you? And he's like, you know, if he finds me, great, but like, I'm not out there like actively searching into that. So, that's cool. It's neat to hear from, I don't know too many people that have been adopted like so young, so early. So it's good that you have that. And then also you have really good   your parents are like a form of mentorship and, you know, have been very supportive. So that's cool that you're able to carry it on. yeah, so let's talk a little bit about like entrepreneurship. And when we were, before we got on this podcast, we talked a lot about like, you know, leadership and the importance of like building people. So did you, when you met your wife, did I know that she is a big part in like business with you too? Like, did you find her through business or how did that whole thing happen?   Yeah, it's really interesting because she's also from West Virginia, but we didn't meet until we were actually in San Diego. So I moved to LA first in 2009 and then made my way down to San Diego for law school. And then she came out later and we met through a mutual friend who's also from West Virginia. So like West Virginia was the, you know, the commonality between us. So pretty awesome that we met each other, you 2000 miles away in San Diego.   Seth Bradley (07:10.722) Wow, that's neat. so like, how did you guys both realize, we like business and we want to like do this together?   Yeah, I mean it took a while, right? So I ended up graduating from law school and we moved back across the country together back to West Virginia because at the time that was the best big law firm job that I could get. It was back home because I had some pull there. So she followed me back to West Virginia begrudgingly. She didn't want to do that, but she did. So God bless her. And then we ended up going to North Carolina for a little bit and then trying to find a way back out to California.   But at the same time, I was actually working for Big Law Firms at the time. again, entrepreneurship wasn't really on the table at that point in time. It was still, hey, let's just keep slaving away here, grinding, trying to work a way up to partner at the Big Law Firms. And she had actually went back to school for her second degree in interior design and started.   You guys are smart. Both of you are just geniuses. Holy cow.   Well, I don't know about that. Honestly, like nowadays, if somebody asked me, should they be going to college? I would have to have a deeper conversation with that person, right? Like it depends on what they're going to get into.   Seth Bradley (08:19.97) Yeah, you're it's just crazy because times have changed so much like back then like you needed a degree to do anything and now it's more of like people are looking for like experience.   Yep, 100%.   Like if I, you know, if I'm looking to, you know, if I own a restaurant and I'm looking to hire like a bartender, like I don't care if you went to school for four years to get a science degree. I'm like, how many cocktails have you made? Do you know how to make a spicy margarita and a regular margarita? Like, do you know what ingredients are in it? You know, so it's kind of like, it's, it's insane to see like how things have changed over, over time.   Totally, It used to be like a minimum, right? Like you had to get a four-year degree no matter what you're doing. It doesn't matter. Like get a degree in communications or general studies or whatever, but you have to get a degree to kind of get to that next level or to get a good job. But it's just not like that anymore unless there's like a very specific skill set that you have to have a degree for. I don't believe in that system and that's coming from a guy who went to school for 11 years, which is insane to say out loud.   But if you're not going to school to be a doctor, to be a lawyer, to be a dentist, to be an engineer, things like that where you have to have a degree for it, it probably doesn't make sense.   Seth Bradley (09:38.274) Yeah, I, it's funny that you said, you said just a little bit ago, you said that you're just kind of grinding and grinding, grinding, keep on going. And you know that there's a light at the end of the tunnel, but you don't see like the light yet and what, what that looks like. And, it's, it's funny how like when your intentions are in the right place and your heart is in the right place and you want to, you know, give back to other people and you're a good human being, like those things naturally, you know, come like they unfold.   for one another and that's neat that you guys have that vision of just like, put in the hard work right now. That way we can have the fruits for our kids later. And I think that that's where like a lot of people get caught up or give up is like, the result isn't tomorrow. And I'm sure that you see that with investing too. Like I can't just pick up my phone and be like, okay, here's a million dollars in my bank account. Like there's strategy that's involved, right? Like there's thought and processes and it.   Like you have to build certain things and go certain avenues. So with you guys like getting into investing now, what are some of like the bigger projects that you guys are working on or what it is that you focus on?   Yeah, I was gonna say before I get into that, mean, it does come down to relationships and networking and things like that where you just, you have to get out there and meet the right people and get exposed to the right people. I think that that's really key. I mean, I know for me, working in those big law firms, I was actually doing what I do now on the business side. I was representing clients to do what I do now on the business side. So they were buying large real estate projects. They were raising capital.   to buy huge apartment buildings and to buy companies and things like that. But it was funny because when you're in the weeds, you don't really think about you on that side of the table. You're always just like kind of in it and you're like, all right, well, my job is this small part, which is being the attorney on the job. But then later, like you have to take a step back and say, wait a minute, like I know all these things and I would actually be really good at this. Why wouldn't I want to be on the business side? And that's kind of the light bulb moment for me was just seeing   Celina Eklund (11:38.766) take a step back and say, maybe I don't want to just be a vendor. Maybe I actually want to be that person that's buying businesses, that's operating large apartment complexes, that's doing, that's raising capital, doing those things. And I think it's funny, especially for attorneys, because that's just one example of a person that's in the weeds there every single day, but perhaps they don't necessarily own any real estate, even though they're a real estate attorney, or they've never raised capital before, even though they're a securities attorney.   Things like that. Another common example is like real estate agents, right? There's so many real estate agents out there. many. You know, they're supposed to be professionals. It's like, well, if you ask them, like, how much real estate do you own? You know, maybe they own their own house, but they don't own any rental properties. Most of them, I should say, don't own many rental properties. They're not actually in that business, which is wild because they would probably be really good at it if they could kind of take a step back and say,   Yeah, maybe I should get into this bit, the business side, not just the vendor side.   Yeah, it's so true. Find somebody that has been where it is that you want to go. It's kind of like, it's kind of like if you want to get like, like body modifications, right? So like Botox or like, you know, you want to get what's what's in for hair right now, hair extensions, right? Like you're not going to go to a hair salon and the freaking chick doesn't   have hair extensions in right or like the lady that you're go get Botox from like she doesn't even have Botox and you can clearly tell like she's not taking good care of her skin it's like okay wait what like I want to make sure like whoever I'm working with like they have that that track record.   Celina Eklund (13:17.662) You gotta be careful with that talking about education, right? So it's it's awesome that there's all this alternative education out there with coaching and mentoring and YouTube University and Master, I like to call these folks mastermind scholars sometimes it's like, know, make sure that you are buying from the right people people that are doing what they said that they are doing and teaching what they what you want to learn, right? Like they're not just they're not just educators. They've actually done what you want to do.   It's really important and they're continuing to do that. Like they were successful at it and they were good enough that, you know, hey, I want to teach other people, but at the same time, that's my core business. My core business is what I'm teaching, not the education side because there's just a lot of people out there that you can waste a lot of money with. So that's kind of the downside to that.   That's true. like what is your, also talked about like the reason why we love entrepreneurship so much is because it gives you the ability to have freedom. You can go take a trip to Disney world with your family for three days, or you can, you know, fly wherever it is that you want to go because you're not working in the business. You're working on the business and you have other people that are helping run it too. So what is like that? I have a lot of people that are going to be listening to this that are   you know, wanting to get maybe out of their nine to five, or if they work a corporate job and they kind of like want to transition. like, what is your day to day look like for you? Like what does an average Monday through Friday look like for you? And like, what does that schedule, you know, represent you? How does it look like?   Yeah, I might be scaring some of your listeners away by telling them this, but my day is long. I have seven businesses that I run, at least seven, some people might say more than that. So I get up around six o'clock and I start working almost immediately. I used to have kind of this long, drawn out morning routine, but I'm kind of the Alex Hormozi cult now where it's like, how quickly can you get dialed in? And for me, I just grab a cup of coffee, I sit down, I put some headphones on and I get going.   Celina Eklund (15:17.31) So I can get in that zone pretty quickly. But I'm working long hours. I mean, if I'm in the office and not traveling and not speaking at conferences and doing those sorts of things, I'm working six to at least six o'clock, like 12 hours straight. I might take 30 minutes off for a quick lunch, that sort of thing. And then I'll go get my workout. And it's six thirty across the street at one of my gyms. So it's long. It's very long. But alluding to what you said to earlier, if something did come up,   or if I did want to go on a vacation or take 30 days off, things like that that you might not have the flexibility or freedom to do with a W-2, you can. So I am choosing to work 12 hour days because I'm putting that time in for myself because I can see the vision for myself, my family, and my businesses. And it's different. It's different when you're putting that time in for the things that you believe in and the things that are important for you.   as opposed to working at W2 where all you're doing is counting the seconds as they're ticking down so you can clock out. And you're working for somebody else's dream. It's totally different. 12 hours working for myself versus nine hours working for somebody else is totally different. Totally different.   Do you, this is a side note, do you play the guitar? There's a guitar, I know people can't see this, they're only gonna hear it, but do you play music?   I used to. don't have as much time anymore, but I grew up playing guitar all the way through college and that sort of thing, but not so much anymore. But I do want to get back into it one day.   Seth Bradley (16:54.146) Do you think that music has helped fuel your creativity and keep your brain fresh?   I think it always does. I think it always does. think that that's a completely different side of your brain that you can stimulate and I should probably get back into it because of that. I think it just kind of unlocks things for you.   Yeah, it's a, I'm reading this book right now. Well, it's like probably my third time reading it. He's one of my favorite authors, Seth Godin. He wrote the book, Lynchpin. He has a couple of different books. Have you heard of him before? for sure.   Marketing marketing king   my gosh, he's just, he's incredible. But I read different things and he talks about how to like not fit the mold, the purple cow, be the purple cow, not the black and white cow. And so like, I think like music is something that kind of helps fuel that creativity. But why, why do you feel like you love the grit so much? Like you don't have to work 12 hours every single day. You don't have to get up at six if you want to get up at, you know, 12 o'clock in the afternoon, you can, but what makes you so addicted to the grit and the hard work? Why do you like that? Cause most people   Seth Bradley (17:57.068) want to run away from the stuff that's hard. They're not trying to put themselves in the tough stuff, which is rare. And I feel like that's how I found you is because I love tough stuff. Especially being a female, I love it when people tell me, you can't do that. And I'm a woman. So the odds are even smaller. like, hell yeah. Like that, like I'm all in. how do you, like, why are you so obsessed with business and wanting to grow so much?   Yeah, I mean, think there's a couple things. think number one, I just enjoy building. So like I enjoy being a builder and building businesses and learning about new things. I have a hard time saying no. Like I've gotten better at it and I think I'm actually pretty good at it now, but it took me a long time to get there. It probably got me to this maximum capacity before I started saying no, because I just love like diving into new businesses and learning about new things and   and ways to make money and build businesses and help people. But that's number one. I think that I just genuinely enjoy that. So I try to fill my day up with that. Now, sometimes you do get bogged down with some of the smaller things that you don't want to do, but try to avoid that as much as possible and still dedicate as much time to your highest and best and most fun, enjoyable use as possible. And number two, I think that a lot of folks   avoid the hard because they haven't been rewarded for doing it. I think that people that have been successful have seen that the hard stuff is the best stuff. Meaning like once you've gotten through that hard place and you just kept pushing and pushing and pushing and you had that breakthrough and you saw it and you were like, that's it. That's it. Like that's where I need to get. So when you see it again, when you see it get hard, you realize that's what you want. Right. That's when you realize   I just got to keep pushing and pushing and pushing and eventually I'll break through again. Whereas other people may have in the past ran up against something hard and said this is too hard and kind of pulled back. So they weren't, didn't get to see that, you know, that reward.   Seth Bradley (20:06.702) How long have you been into the self-development space? Have you always been there? like personal, I should say personal development. Have you always been there? Is it something new or do you?   Yeah, I would say it actually started with maybe around 2013 when I got my first big law firm job and I realized once again that that wasn't necessarily what I wanted to do. So I started kind of looking around and learning about real estate and I read Rich Dad Poor Dad. That was kind of a game changer, which it is for a lot of people just with like mindset. So I would say that that book, even though it's not necessarily a lot of personal development there, but it is a mindset shift.   And that was probably the one that kind of got me going and got me to start reading more books and start thinking about things differently.   He lives here in Arizona. We've ran into him a couple of times. Yeah, he lives here in Scottsdale. or like going to the mall or restaurant like every now and then somebody in our company will come across him and he's a great guy. We have his book around our shelves too as well. Yeah, I wish I found self-development when I was like 18. I'm like, where was this? My brother is, there's a big age gap difference between the two of us, but he just turned 17 in January.   and he's been into self-development because of me since he was 15 years old. And, you know, I just want him to be so much further ahead when he's like 20, you know, and 21 and like he's making good decisions for himself. think that's so important. So I even watched like really old videos of like Tony Robbins. Love Tony Robbins. And it's neat to watch like his evolution from when he first started with the big baggy suits and he was doing, you know, one-off seminars.   Seth Bradley (21:52.31) you know, way back in the day. And then now, like, I mean, he's at a point where he's starting to retire because his vocal cords are going out, kids are getting older. And it's neat to watch him grow because he, you know, if like he can do it, there's no difference between me and him. Like, I, the only difference between him and me is like, he just wanted it more than I wanted it. And he made it happen faster, you know, so.   You're doing that for your brother. I mean because that's again It's all about like exposure, right? Like the sooner that you're exposed to that or the sooner like you meet that person even if it's a sibling or whoever it is, right? That gives you at least that exposure. Maybe sometimes you Resist it like you might not want it at the time But at least it's kind of in your mind and then later when you're ready You know you you have that at least that idea and inclination in your mind So just being exposed to different ideas and networking with the right people   makes a huge difference. The earlier that it can happen, the better.   Yeah, I think that's when like the ego has to be put aside. Like you gotta, you gotta set the ego down. You know, you don't know it all and that's okay. And I think for men, maybe it's a little bit more difficult because guys want to act like, you know, they, they know everything. Women are like, no, what are all my resources? Like, I'm going to read all these baby books. Like I'm going to start, you know, watching YouTube videos on how to properly, you know,   do something for their baby like me. I've got a ton of women around me and I have like, don't have kids yet, but I'm just like, I tossed out our candles because the flame from the candles isn't good for your insides. So we got like this freaking new scent thing. We got rid of the microwave cause I'm like a little nervous of radiation for my baby. know, like I'm just like kind of like immersing myself, emerging myself like into the whole process of like becoming a mom. But that's like the cool stuff with, with resources, but that takes the ego to like put aside, you know.   Celina Eklund (23:38.078) I agree. I think you're onto something there. I remember being in my 20s and I thought I knew everything and I never ask questions, which is sad to even say now. I wouldn't ask questions. I'd be like, I'll figure it out. I don't care. I'm not going to give you anything. It's crazy how not humble I was. I was really just like, I know everything and if I don't, I'll figure it out. I don't need help. And nowadays, I'm totally different mindset now.   I'm gonna share.   Seth Bradley (24:08.354) I'm going to share my screen with you. And even though the people on the other side, they can't see this, we'll just kind of like walk through it. But I look at this chart every single day actually, and it talks about power and force. like whenever I'm in a situation or having a conversation with somebody, I'm like always trying to check what my level is. And so I'm just kind of walking through it because other people can't see this. So they're just hearing it.   At the bottom of this chart, it's like bright red. And then at the top, it slowly starts to go into it, like a yellow, a green, a blue, and a purple. And at the very bottom, it talks about shame, guilt. And that's how you're operating at a level 125, desire, anger, pride, 175. And then you slowly move up the chart. And as you get into the blues and the purple, you operate out of love and joy and peace and enlightenment. So you either have power or you have force that's coming out of your system.   And I'm just always trying to think like, how can I always operate at this violet purple? Because if I'm that way towards somebody, like they're going to have that reciprocity towards me versus like operating out of anxiety. And I think it comes to like emotional maturity. I think emotional maturity is really like a big part of this, but I wanted to share this with you because I thought that I look   at it every do you use that? Do you kind of look at this every day and then just kind of stop and take a moment and just kind of where you're at?   If I need like a reset, you know, if something bad happened or something that was unexpected or, you know, I'll give you like an example. Like my, text my dad on Saturday and I'm like, Hey, this is the venue where we're having our wedding at. You know, this is what's happening in March. And he just hasn't texted me back at all, you know? And I'm just like, I just think to myself, like you're my dad. You're also important part because you're supposed to be here at this wedding coming up and I haven't gotten a text back. immediately, I mean, I'm over here like boiling in like,   Seth Bradley (26:01.652) shame and anger and I'm pissed off. And so like whenever I like lose that edge, I check myself and I'm like, okay, how do we go back over here? Maybe, you know, back to enlightenment, powerful inspiration.   you know, maybe he's on a trip right now and he doesn't have phone service or signal or, you know, maybe I just need to have more compassion for his situation. My stepmom got diagnosed with cancer last year. Who knows? Maybe it came back again. They're at the hospital. Like, you just kind of don't know what other people are going through on the other side. So I just like check myself on this list. And if I'm not, if I don't see the chart, I kind of take like a mental note of like, you know, hey, let's go back up to the top. It's okay. And everything's all figure audible.   I that. like my thing. So I just kind of wanted to like share that, but I'll text it to you after this so you can have it.   Sure, yeah, I appreciate that. That's awesome. That's awesome.   That's a, that's important to me. And I noticed another thing. I love watching people's patterns. That's what I'm, I am really, really good at is like studying people because you obviously have information and you want to take it from the people who have it to the people who need it too. So how have you learned to be like so coachable and open-minded? Like I can tell that there, you have a certain level where you can put your ego aside. And you know, I think that that's kind of like why we're on this podcast too, as well.   Seth Bradley (27:23.852) you have a certain level of like open mindedness. Is your wife somebody that like grounds you with that to be that way or is that something that's always been in   She definitely helps, that's for sure. I would say it definitely hasn't always been in me. Like I said, I think that I was not humble enough in my 20s to be able to accept coaching and mentoring and advice. I wasn't as open as I used to be. I think it probably took a little bit of spinning around, meaning going to medical school and   dropping out and then going to business school and like, isn't good enough and then going to law school and I was like, okay, this is cool, but going to get in a great job and then realizing like, this isn't what I want to do either. I think it took a lot of that like kind of spinning around where it's like, hey buddy, maybe you don't know it all. Right. And then you had to have a little bit of self had to have a little bit of self reflection and say, all right, what, what am I missing here? And just be a lot more open to mentorship and coaching and   and people just that are, you know, that are, have the experience that you want to have and to have more life experiences and have done the things that you want to do already. And once you kind of open yourself up to that and realize like, man, this is a shortcut right here. Like this is the shortcut. You know, I think again, it comes with experience and exposure and results.   That's cool. So you and your wife now you guys have two gyms and you're opening up a third one soon in Southern California What's next up for you guys? What is a what's a thing that's up and coming? have the third gym You're gonna have a family soon, too So do you are you guys like building out like another team for your third location? Or what is what is like the next like six months to a year look like for you guys?   Celina Eklund (29:14.54) We are, we are. So I've been kind of kicked out of the partnership for the gyms, so to speak, at least on paper, just because she wants to just, you know, it's her baby. So she wants to run with it, which is great. Even though I'm still doing the same stuff that I was doing before, I'm just not going to get paid for it. All good. No worries there, but we'll get it. I know, I know. So helping her get that launched, hopefully before the end of the year. And same thing with the family starting before the end of the year as well. So they'll   still loves you, don't worry.   Celina Eklund (29:43.97) be going about at the same time, it looks like. And then, you know, with my other businesses just really growing my own boutique law firm and my startups as well. So a lot of, a lot of irons in the fire right now to keep going.   Do you guys have our culture where I'm at, like hiring is really important, the way that we bring on people. So do you guys have like a specific way of how you find your people, how to find the right people, like retaining employees? Because I mean, I feel like there's a lot of people that just kind of, you know, they're in it for like the paycheck, they're there for six months and then they're bouncing. So like, do you guys have a specific process of what you're doing for your upcoming third location?   Yeah, I mean, think you get better at it as you go, right? Like trial and error, figure out who, know, personality wise will work. I think you've really got to stick to who's going to fit in with your culture and your values and things like that. I mean, for instance, like we really value accountability and transparency and consistency. Awareness is another big one, right? So like making sure that the people that you hire on your team also value those same things. And if they don't.   it's probably not going to work out in the long run. So it's really important that culturally, that your values align. So that's the important thing. And we do certain things like we don't even hire out of the gate necessarily full time. It's, you're on a 90 day probationary period. We like to call it so that, hey, we have this exit. And especially in California, we've got to spell these things out very clearly with everyone.   I think you just get better at it and we've gotten a lot better at keeping employees and retention.   Seth Bradley (31:30.52) Yeah, that's important. We, we always talk about having like an unrecruitable team, you know, like no matter what, if somebody came over here and tried to pay me a million dollars, like I wouldn't do it because this is my family and we've gone through the tough stuff. And if you can go through the hard stuff, like you can go through the easy stuff together. hiring, like we, whenever we go to hire too, we always meet the spouse, the kids, the whole family, because it's like the, the, person's going to be working there for 10 hours out of the day or eight hours out of the day. Like we want to ensure that the spouse knows that   they're at work working hard. And also like you don't want to treat it like it's they're just paying for a paycheck. Like this is a family, like we're doing life together. Like you made a commitment to work here. Like I'm going to make a commitment to making sure that we're increasing your bonuses or your salary or you you're upping the standard of the company. So that's super cool. I love that. Yeah.   What's a so so you guys have that that's coming up you're going to be starting a family that's so exciting What a what a good time in life for everything to be coming through together I'm I can't wait to to see your guys's baby on Instagram and and you know like Watch your baby start doing pull-ups in the gym. You know, yeah   Yeah. He's so cute. That's super exciting. Yeah, super excited.   And as we wrap up here, is there anything else that you'd like to leave off with or any other message that you'd like to put out for anybody that's listening to this too?   Celina Eklund (32:54.572) Yeah, I mean, I would just say like stick with it, right? Like figure out where I'm trying to think what the best word would be. I don't like to say where your passion is, but figure out where you can where you can harness your energy and focus it somewhere and then stick it out and really push through. Like I said earlier, the hard when it gets hard, that's when you you don't stop. That's not when you pull back. That's when you push harder and you push through and there will be a breakthrough.   but you just gotta keep going.   yeah love that you are your new life is on the other side of you being uncomfortable have to go through that that uncomfortable face that's awesome well if i have somebody that's actually looking for a job or wanting to come to your heart of your team you know cuz i do have people out in southern california that are always like looking for new opportunities and also want to work with like like-minded people you know so   Somebody is looking for an opportunity like I'm not going to send him to Joe Schmo or have him go Google something right like I would love for them to be work directly with you. So what's the best way and point of contact that we can that anybody can get a hold of you?   Yeah, you can go to SethBradleyESQ.com, so like Esquire, S-SethBradleyESQ.com. That will be set up for you to kind of tell me where you, what your interest is with me and then we can kind of point you in the right direction. I do have a number of businesses, so that site is kind of set up to guide you to the right resource.   Seth Bradley (34:22.542) Awesome. Well, thank you, Seth, so much for being here. And next time on our next podcast where we shatter limiting beliefs. Thanks for being here, Seth.   Thanks, Elena. Really appreciate it.   Links from the Show and Guest Info and Links: https://www.instagram.com/p/DJ7TLuEz93X/   Celina Eklund's Links: https://www.linkedin.com/in/celina-eklund/ https://www.instagram.com/celina.eklund/ https://x.com/AiryJane1 https://www.youtube.com/@CelinaEklund/featured https://www.facebook.com/CelinaEklundd https://www.threads.com/@celina.eklund   Seth Bradley's Links: https://x.com/sethbradleyesq https://www.youtube.com/@sethbradleyesq www.facebook.com/sethbradleyesq https://www.threads.com/@sethbradleyesq https://www.instagram.com/sethbradleyesq/ https://www.linkedin.com/in/sethbradleyesq/ https://passiveincomeattorney.com/seth-bradley/ https://www.biggerpockets.com/users/sethbradleyesq https://medium.com/@sethbradleyesq https://www.tiktok.com/@sethbradleyesq?lang=en

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3720: Jay Harrington explores how adopting a growth mindset and embracing resilience can help you navigate uncertainty and setbacks without losing momentum. Through lessons from figures like Thomas Edison, Seth Godin, and Sara Blakely, he illustrates how reframing fear as a guide and viewing failure as a teacher can open the door to greater opportunity and personal growth. Read along with the original article(s) here: https://www.lifeandwhim.com/first-moments-blog/tackle-whatever-life-throws-at-you Quotes to ponder: "I have not failed 10,000 times. I have not failed once. I have succeeded in proving that those 10,000 ways will not work." "The person who fails the most wins." "In any given moment we have two options: to step forward into growth or to step back into safety." Episode references: Mindset: The New Psychology of Success: https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck/dp/0345472322 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3720: Jay Harrington explores how adopting a growth mindset and embracing resilience can help you navigate uncertainty and setbacks without losing momentum. Through lessons from figures like Thomas Edison, Seth Godin, and Sara Blakely, he illustrates how reframing fear as a guide and viewing failure as a teacher can open the door to greater opportunity and personal growth. Read along with the original article(s) here: https://www.lifeandwhim.com/first-moments-blog/tackle-whatever-life-throws-at-you Quotes to ponder: "I have not failed 10,000 times. I have not failed once. I have succeeded in proving that those 10,000 ways will not work." "The person who fails the most wins." "In any given moment we have two options: to step forward into growth or to step back into safety." Episode references: Mindset: The New Psychology of Success: https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck/dp/0345472322 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3720: Jay Harrington explores how adopting a growth mindset and embracing resilience can help you navigate uncertainty and setbacks without losing momentum. Through lessons from figures like Thomas Edison, Seth Godin, and Sara Blakely, he illustrates how reframing fear as a guide and viewing failure as a teacher can open the door to greater opportunity and personal growth. Read along with the original article(s) here: https://www.lifeandwhim.com/first-moments-blog/tackle-whatever-life-throws-at-you Quotes to ponder: "I have not failed 10,000 times. I have not failed once. I have succeeded in proving that those 10,000 ways will not work." "The person who fails the most wins." "In any given moment we have two options: to step forward into growth or to step back into safety." Episode references: Mindset: The New Psychology of Success: https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck/dp/0345472322 Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello to you listening in Blue Hill, Maine!Coming to you from Whidbey Island, Washington this is Stories From Women Who Walk with 60 Seconds for Story Prompt Friday and your host, Diane Wyzga.Seth Godin, internationally known thinker, author and strategist posed a question: what's the difference between a protest and a project? [Seth's Blog]Protests let off steam. They organize people who might not show up by creating a moment in time where there's enough opportunity and social pressure that they participate.A protest sends a message.But almost every time, the very things that made a protest appealing mean that it fails to change much. That's because protests are momentary, temporary and urgent. The status quo is good at surviving protests. That's why it's still the status quo.But a PROJECT begins with a protest that ends with, “We'll be back tomorrow, and we're bringing our friends!”A PROJECT is impatiently persistent. It plays a longer game, one that can outlast the status quo.A PROJECT identifies the system and brings a systematic approach to changing that system.PROJECTS can seem boring when seen with a stopwatch, but they're powerful when measured with a calendar.Think about it: Nationwide we've marched at Hands Off in April, No Kings in June, Good Trouble in July, and in a few days Workers Over Billionaires on Labor Day. Other marches continue all over our country. We the People have become a Protest PROJECT!Story Prompt: What happens each time you show up to a protest, share your voice, and come back for more doing your part to upset the status quo? Write that story! And tell it out loud!You're always welcome: "Come for the stories - Stay for the magic!" Speaking of magic, I hope you'll subscribe, share a 5-star rating and nice review on your social media or podcast channel of choice, bring your friends and rellies, and join us! You will have wonderful company as we continue to walk our lives together. Be sure to stop by my Quarter Moon Story Arts website, check out the Services I offer, arrange a no-sales Discovery Call, and stay current with me as "Wyzga on Words" on Substack.ALL content and image © 2019 to Present Quarter Moon Story Arts. All rights reserved.  If you found this podcast episode helpful, please consider sharing and attributing it to Diane Wyzga of Stories From Women Who Walk podcast with a link back to the original source.

If you've been living under a rock, you might have missed Alex Hormozi's record-breaking launch of his latest book $100M Money Models (yep, reps from Guinness World Records were there to verify.) One of the most prominent internet business gurus of our time, Alex's marketing and launch strategies paint a vivid picture of the power of “the influence equation.” Love him or hate him, his journey is inspiring for all entrepreneurs. Here are 5 takeaways from the launch, specifically for bootstrappers in the trenches. LINKS This week's sponsor: spp.co “Your billing, onboarding & projects in one client portal” (http://spp.co/) Alex Hormozi's $100M book series (https://www.acquisition.com/books) Dan's book “Before the Exit” (https://www.amazon.com/Before-Exit-Thought-Experiments-Entrepreneurs-ebook/dp/B07BN2KD1J) “The Wealth Ladder: Proven Strategies for Every Step of Your Financial Life” by Nick Maggiulli (https://www.amazon.com/Wealth-Ladder-Proven-Strategies-Financial/dp/0593854039) Nick Maggiulli's interview on the Afford Anything Podcast (https://podcasts.apple.com/ph/podcast/nick-maggiulli-the-wealth-ladder-has-six-rungs-and/id1079598542?i=1000719716621) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) Meet the world's most generous global entrepreneurs inside Dynamite Circle (https://dynamitecircle.com/) Connect with 7+ figure founders like Allen inside DC BLACK (https://dynamitecircle.com/dc-black) CHAPTERS (00:00:00) Intro (00:01:07) $87M in 8 Hours: Hormozi's Record-Breaking Launch (00:06:05) Takeaway #1: The Power of the Influence Equation (00:11:53) Takeaway #2: Three Types of Media Strategy (00:14:35) This Week's Sponsor: SPP.co (00:15:53) Takeaway #3: Choose Your Extreme (00:18:40) Takeaway #4: Aggressively Do the Hardest Thing (00:20:06) Takeaway #5: Risk - The Secret to Stratospheric Wealth (00:25:08) Final Thoughts: The Corner Office Test CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: The Changing Landscape of SEO and the Influence Equation (https://tropicalmba.com/episodes/changing-landscape-seo) What is the Michael Jordan of Business Models? (https://tropicalmba.com/episodes/michael-jordan-business-model) “When is my LTV good enough?” + Founder Mode for Bootstrappers (https://tropicalmba.com/episodes/ltv-good-enough)

Do you have an organized, detailed, strategic marketing plan for every book that you publish? President and Founder of Media Kit Buzz Brian Feinblum joins “Inside Independent Publishing (with IBPA)” to share expert tips about the most important aspects of a book marketing plan pre-publication, during publication, and post-publication, including what your budget should be, best practices for marketing through email lists, social media, advertisements, and much more.PARTICIPANTSBrian Feinblum has been an award-winning book promoter and marketer for over three decades, working with thousands of authors and scores of book publishers to promote books of every genre, including children's books, poetry, fiction, and non-fiction. He worked for two independent publishers as their publicity director, and for 21 years was the chief marketing officer for the nation's largest book publicity firm. His own company, Media Kit Buzz Inc, celebrates five years of providing book marketing consulting and public relations services.You may enjoy reading his award-winning blog of 14 years, which has generated over 4.7 million page views, BookMarketingBuzzBlog. BookBaby and FeedSpot each recognized this as one of the best book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” He can be reached at brianfeinlbum@gmail.comHe has worked with indie presses, small presses, the Big 5, university presses, hybrids, and self-published authors, ranging from bestselling authors such as Dr. Ruth, Mark Victor Hansen, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler, as well as many first-time, self-published, unknown authors -- and everything in between. His clients have been featured in the New York Times, USA Today, and Wall Street Journal, as well as on nationally syndicated radio and television shows and major podcasts. He has spoken before many writer's conferences and presented for several years at Book Expo America. He has been published numerous times in The Writer magazine and The Independent. He served as a judge for the IBPA Book Awards.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,900 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/Learn more about Book Marketing Buzz Blog here: www.bookmarketingbuzzblog.blogspot.com  Sell more books with IBPA's book marketing programs here: https://www.ibpa-online.org/page/ListofBenefits#sellmorebooksFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Brian Feinblum here:LinkedIn - linkedin.com/in/brianfeinblum Facebook -https://www.facebook.com/brian.feinblum

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1792: Seth Godin explores the crucial difference between direct marketing and brand marketing, emphasizing how each approach requires distinct strategies and metrics. Listeners will gain insight into why trying to blend the two often leads to failure, and how clarity in intent can dramatically improve your marketing effectiveness. Read along with the original article(s) here: https://seths.blog/2015/03/direct-marketing-and-the-other-kind-2/ Quotes to ponder: "Direct marketing is action-oriented and measurable." "Brand marketing, on the other hand, is culturally oriented and difficult to measure." "The challenge comes when you try to do both at the same time, with the same ads." Learn more about your ad choices. Visit megaphone.fm/adchoices

What's the most important decision you'll make today?In this episode of Habit Masters, we unpack a powerful idea sparked by a short Seth Godin blog post: “What should I do next?” We explore how our small, daily decisions—many of which we barely think about—are actually shaping our entire lives.We'll also give you a few tips to help you work through how to simplify this big idea into something you can take action on right now—without feeling overwhelmed.The big takeaway? Tiny, intentional choices made consistently will define who you become and the life you create. One decision at a time.ACTION STEP FROM THIS EPISODEStart your day by writing down one thing you want to intentionally focus on. At the end of the day, reflect on how it went—even just a sentence.EPISODE HIGHLIGHTS00:52 – Seth Godin's “What Should I Do Next?”02:03 – The Weight of Tiny Decisions04:38 – How to Avoid Overwhelm07:49 – Simplifying Intentional Living08:31 – One Thing: A Simple Daily Practice12:05 – Strategic Laziness: Doing Less, Better15:47 – Reclaiming Focus and Energy17:22 – Final Encouragement and Real-Life StoryWE'D LOVE TO HEAR FROM YOU!Got thoughts, questions, or insights about this episode? Email us at hello@habitmasters.com—we'd genuinely love to hear what stood out to you.OUR MISSIONTo help one million strivers take consistent action on their goals and live a life of greater freedom and contribution.P.S. If this episode hit home, share it with a friend who could use it. CONNECT, FOLLOW, SUBSCRIBE Podcast: Apple | Spotify | Google Instagram: @habit.masters

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1792: Seth Godin explores the crucial difference between direct marketing and brand marketing, emphasizing how each approach requires distinct strategies and metrics. Listeners will gain insight into why trying to blend the two often leads to failure, and how clarity in intent can dramatically improve your marketing effectiveness. Read along with the original article(s) here: https://seths.blog/2015/03/direct-marketing-and-the-other-kind-2/ Quotes to ponder: "Direct marketing is action-oriented and measurable." "Brand marketing, on the other hand, is culturally oriented and difficult to measure." "The challenge comes when you try to do both at the same time, with the same ads." Learn more about your ad choices. Visit megaphone.fm/adchoices

Kevin J. Tracey, MD is president and CEO of the Feinstein Institutes for Medical Research at Northwell Health, a pioneer of vagus nerve research and author of the recent book, The Great Nerve: The New Science of the Vagus Nerve and How to Harness Its Healing Reflexes. This episode is brought to you by:Eight Sleep Pod Cover 5 sleeping solution for dynamic cooling and heating: EightSleep.com/Tim (use code TIM to get $350 off your very own Pod 5 Ultra.)AG1 all-in-one nutritional supplement: https://DrinkAG1.com/Tim (1-year supply of Vitamin D plus 5 free AG1 travel packs with your first subscription purchase.)Wealthfront high-yield cash account: https://Wealthfront.com/Tim (Start earning 4.00% APY on your short-term cash until you're ready to invest. And when new clients open an account today, you can get an extra fifty-dollar bonus with a deposit of five hundred dollars or more.) Terms apply. Tim Ferriss receives cash compensation from Wealthfront Brokerage, LLC for advertising and holds a non-controlling equity interest in the corporate parent of Wealthfront Brokerage. See full disclosures here.Timestamps:00:00 Tim's intro: why he dismissed vagus-nerve hype06:34 What the vagus nerve actually is, plus common myths11:31 Breaking news: FDA approval for SetPoint's RA implant + Kelly Owens's turnaround21:11 Inflammation 101: when healing turns harmful31:37 Bioelectronic medicine: from lab insight to real devices55:26 TNF, IL-1, and IL-6: immune drivers and what VNS modulates56:06 Exercise & recovery: vagal signals, IL-6, and adaptation56:30 Cold exposure & breathwork: sympathetic spike, parasympathetic payoff59:04 Chronic inflammation today: prevalence, diagnostics, and uncertainty59:53 Autoimmunity: genes, environment, infections01:01:08 Stress hormones, personality traits, and metabolic fallout01:05:41 VNS tech landscape: implants, focused ultrasound, and what's just TENS01:11:14 Ear maps, revisited: the real science behind auricular stimulation01:27:52 Ulf Andersson: auricular TENS, famotidine, and a depression turnaround01:36:48 Depression & inflammation: where VNS helps (and where it doesn't)01:41:38 Body-brain loop: how inflammation signals ride the vagus nerve01:42:56 Why VNS can lift mood: a working theory01:43:22 Ulf's setup: electrode placement and twice-daily routine01:44:37 Acupuncture, fertility, and plausible vagal links01:47:23 Chronic pain through an inflammation lens01:48:34 Neural “engrams”: how the brain can store inflammatory memories02:02:35 Cervical TENS vs. true VNS: mechanisms and open questions02:12:15 On stage with the Dalai Lama: blue energy and two vagus nerves02:16:55 Closing thoughts: self-care vs. medical devices, and what's next*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Jen and Pete dive into a topic that seems to get harder as we get older: making new friends.Specifically, in this episode Jen and Pete talk about:What might be some tactics for making new friends, as an adult?Why do we have friends, and do we need more of them?How might we dedicate time and effort to the task of making friends?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

In this week's episode, Allen Walton (SpyGuy) shares how he's using AI to build custom tools with almost zero coding experience, and how founders can turn everyday business spending into first-class flights. From AI-powered inventory forecasting to unlocking elite travel perks, this episode is packed with practical tips for bootstrapped entrepreneurs ready to work smarter and travel better. LINKS This week's sponsor: spp.co “Your billing, onboarding & projects in one client portal” (http://spp.co/) Connect with Allen on X (https://x.com/allenthird) Allen's ecomm company (https://www.spyguy.com/) “The 4-Hour Work Week” by Tim Ferriss (https://fourhourworkweek.com/) “StoryBrand” by Donald Miller (https://storybrand.com/) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) Meet the world's most generous global entrepreneurs inside Dynamite Circle (https://dynamitecircle.com/) Connect with 7+ figure founders like Allen inside DC BLACK (https://dynamitecircle.com/dc-black) CHAPTERS: 00:00:00 Today's Guest: Allen Walton 00:07:35 How Allen is Using AI for Business & Personal Life 00:09:45 LLM Deep Research for Competitor Analysis & ICP Creation 00:12:58 Vibe Coding Apps with Zero Technical Experience 00:22:32 This Week's Sponsor: SPP.co 00:23:50 How Airlines Actually Make Their Money 00:26:34 The Competition of Points and Rewards in 2025 00:30:40 The Worst Way to Redeem Points 00:33:13 How to Maximize Points Accumulation 00:35:48 Why Business Owners Should Pay More Attention to Points 00:38:44 ‘Mozi Madness: Alex Hormozi's Record-Breaking Launch CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Top 5 SEO Tactics That Still Work in 2025 with Sean Markey (https://tropicalmba.com/episodes/top-5-seo-tactics) TMBA 256: Making Sense of Awards Points and Business Class Upgrades w/ Erik Paquet (https://tropicalmba.com/episodes/mileage) TMBA 540: Are You Generating Income or Wealth? w/ Nat Eliason (https://tropicalmba.com/episodes/income-wealth-running-agency)

What if your job isn't to solve a problem, but to cause one?I know, causing problems sounds like the last thing you want to do in your business or in your life. Most of us were taught to show up and help fix problems.But in this clip from our fireside chat with Seth Godin at the No BS Agencies Mastery retreat, Seth explains that the people who are really winning in business and in influence know how to create tension.Tension is what makes someone say, hey, I didn't know this was a problem and now I need it solved! Which is where you come in.Seth Godin is an author, entrepreneur, and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, What To Do When It's Your Turn (And It's Always Your Turn), This is Marketing, and This is Strategy. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). He is credited as the inventor of email marketing (the good kind) and has given five highly popular TED talks.By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has motivated and inspired countless people around the world.Tune into this episode to hear:How do you introduce tension and then become the source of reliefWhy the real problem is rarely what the client thinks it isHow the Lead Product fills in the story, clarifies the problems, and positions you as the solutionLearn more about Seth Godin:WebsiteSeth's BlogAkimbo PodcastFacebook: @sethgodinResources:E. 253: Back to Basics: The Lead ProductNo BS Clients LabNo BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

Dr. Jeffrey Goldberg is Professor and Chair of Ophthalmology and Director of the Byers Eye Institute at Stanford University, a leading scientist in the development and degeneration of the visual system from eye to brain, and a practicing ophthalmologist and surgeon.This episode is brought to you by: Gamma AI design partner for effortless presentations, websites, social media posts, and more: https://gamma.app (use code TIM at checkout for one month off on their annual plan)Helix Sleep premium mattresses: https://HelixSleep.com/Tim (27% off on all mattress orders)AG1 all-in-one nutritional supplement: https://DrinkAG1.com/Tim (1-year supply of Vitamin D plus 5 free AG1 travel packs with your first subscription purchase.)Timestamps:[00:00:00] Start.[00:05:30] How do you solve a problem like presbyopia?[00:08:34] The athletic benefits of training supranormal (better than 20/20) vision.[00:11:49] Indigenous eye drops and FDA-approved pilocarpine for presbyopia.[00:14:05] Understanding basic eye anatomy.[00:17:27] Exploring AREDS 2, CoQ10, ginkgo, vitamin B3, and other supplements for vision.[00:23:00] Visual training devices and psychedelic-prompted brain plasticity.[00:25:12] Thoughts on visual training effectiveness and motor action requirements.[00:28:29] Concussion rehabilitation and visual perception exercises.[00:32:36] Red light and violet light therapy for myopia and mitochondrial health.[00:36:07] Vision loss correlation with cognitive decline and depression.[00:39:36] Presbyopia progression and psychological dependence on readers.[00:41:15] Cognito Therapeutics headset for Alzheimer's treatment.[00:46:46] Glaucoma basics: neurodegenerative disease and risk factors.[00:48:53] Eye pressure variability and diurnal cycles.[00:50:02] Cannabis effects on eye pressure and compound isolation.[00:51:47] Stem cell research for vision restoration.[00:53:09] Anti-inflammatory effects and immune system role in eye diseases.[00:55:15] Gut microbiome connection to glaucoma in animal models.[00:58:43] Metabolic syndrome and GLP-1 receptor agonists.[01:00:50] Microbiome sharing and future therapeutic possibilities.[01:03:31] Dry eye treatment: preservative-free tears and serum drops.[01:08:43] Vision screening recommendations and UV protection.[01:11:22] Full-spectrum light benefits vs. UV exposure.[01:13:27] Paradigm shifts: irreversible vision loss becoming reversible.[01:17:18] Convergence of neuroscience advances and biotech investment.[01:21:58] Miraculous mitochondria: health, transplants, and three-parent babies.[01:26:24] My family history concerns and metabolic health screening.[01:29:26] Exercise's biggest gain: going from none to some.[01:33:03] Clinical trial participation resources and parting thoughts.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Seth Godin shatters the biggest lies about productivity, business, and the self-help industry that are keeping you stuck. Discover why your morning routine isn't working, the "authenticity" trap you're falling into, and how to build massive success without social media.  WHAT'S COVERED IN THIS EPISODE: 0:00 - 3 steps to achieve your dreams 3:00 - Why you need a morning routine 5:15 - Seth's daily schedule 7:59 - How to protect your time 10:19 - When to quit 12:50 - 2 flavors of dread (aka what to say "yes" to) 15:24 - The myth of burnout 18:08 - Why Seth is NOT on social media 22:01 - How to grow a brand without social media 25:44 - The AI shift 34:03 - The only 2 pricing strategies 37:04 - How to "get the word out" 41:07 - The "Authenticity Trap" 48:26 - How to find fresh ideas 51:41 - Don't follow your passion Thanks for listening! New episodes drop every Tueday. Make sure you hit the follow button to get notified.

For the first time in three years, Pete is free of lower back pain, and he shares with Jen his journey and learnings on his way to healing.Specifically, in this episode Jen and Pete talk about:Why might we hide from our problems by creating a self-diagnosis?How can we work on discovering what our problems actually are?Who are the people in our lives who might serve as mentors and coaches?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Kent Lewis grew up in the Seattle area. In college he studied business and marketing. After college he went to work for a PR agency but left to go into the digital marketing industry in 1996. Kent has formed several marketing agencies during his career. He is quite up front about challenges he faced along the way as well as what he learned from each issue he faced.   Kent's philosophy about community is quite interesting and well worth adopting. He believes very much in giving back to his community. Today his day job is serving as “Executive Director of NextNW, a non-profit trade association that unifies the Pacific Northwest advertising & marketing professionals interested in professional development, sharing best practices, and collaborative problem-solving”.   Kent gives us many relevant and timely business insights. I hope you agree that this conversation gives us some good business lessons we all can use.     About the Guest:   Kent Lewis, Executive Director, NextNW Lewis is currently Executive Director of NextNW, a non-profit trade association that unifies the Pacific Northwest advertising & marketing professionals interested in professional development, sharing best practices, and collaborative problem-solving. He is also Founder of pdxMindShare, Portland's premier career community, with over 12,000 LinkedIn Group members. With a background in integrated marketing, he left a public relations agency in 1996 to start his career in digital marketing. Since then, he's helped grow businesses by connecting his clients with their constituents online. In 2000, Lewis founded Anvil Media, Inc., a measurable marketing agency specializing in search engine and social media marketing. Under his leadership, Anvil has received recognition from Portland Business Journal and Inc. Magazine as a Fastest Growing and Most Philanthropic Company.  After selling his agency in March 2022, he became a CMO for the acquiring firm. Beyond co-founding SEMpdx, Lewis co-founded two agencies, emailROI (now Thesis) and Formic Media. As a long-time entrepreneur, he's advised or invested in a host of companies, including PacificWRO, Maury's Hive Tea and ToneTip. Lewis speaks regularly at industry events and has been published in books and publications including Business2Community, Portland Business Journal, and SmartBrief. For twenty years, he was an adjunct professor at Portland State University, and has been a volunteer instructor for SCORE Portland since 2015. Lewis tours nationwide, averaging 30 speaking engagements annually, including a regular presenter role with the Digital Summit conference series. Active in his community, Lewis has been involved in non-profit charity and professional trade organizations including early literacy program SMART Reading and The Entrepreneurs' Organization (EO).  Industry recognition and awards include Portland Business Journal's Top 40 Under 40 Award, American Marketing Association Oregon Chapter Marketer of the Year, and Top 100 Digital Marketing Influencers by BuzzSumo.   Ways to connect with Kent:   Links https://kentjlewis.com/   And LinkedIn profile: https://www.linkedin.com/in/kentlewis/     About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:20 Well, hi everyone, and welcome to another episode of unstoppable mindset. Today. We get to chat with an award winning entrepreneur, and he just told me a really interesting factoid. We'll have to, we'll have to talk about it, just because it is about one of the most fascinating things I've heard in quite a while, and a very positive thing. But I'm not going to give it away, because I'm going away, because I'm going to let him talk about it, or at least start the discussion. I'd like you all to meet Kent Lewis. Kent has been an entrepreneur for a while. He helps other entrepreneurs. He works in the non profit arena and does a variety of different kinds of things. And rather than me telling you all about it, you could read the bio, but more important, meet Kent Lewis and Kent, welcome to unstoppable mindset.   Kent Lewis ** 02:05 It's, it's a pleasure to be on the show. Thank you for having me, sir.   Michael Hingson ** 02:10 Now where are you located? I'm based in Portland, Oregon, yeah. So you're, you are up up the coast, since I'm in Southern California. So yes, you know, one of these days I'll be up that way again. Well, Alaska Airlines will fly me up there.   Kent Lewis ** 02:27 Yeah, totally right. Yeah, good   Michael Hingson ** 02:29 to have you, unless you come this way first. But anyway, well, I'm really want to welcome you to unstoppable mindset. And why don't we start? I love to do this. Tell me a little bit about kind of the early Kent growing up and all that stuff.   Kent Lewis ** 02:44 Yeah, so I grew up in Seattle, Washington. I think something that's influenced me is that my dad was is, or is, a retired architect. And so there was always this design esthetic, and he was an art collector enthusiast, I should say. And so I was always surrounded with art and mid century, you know, furniture and there's just style was a it was a thing. And then my mom was always in when she was a social worker and went into running nonprofits. And so I grew up around that as well of just giving back. So if you ever heard that common term, you know, learn, earn, return. Start your life you're learning, then you're maximizing your earnings during your career, and then when you in and around later in life, you start giving back, right, returning, right. And I learned from my mom that you never stop you never stop learning. You never stop returning. And my my mantra as an entrepreneur is never stop earning right? So, so I've always been giving back and donating my time, and I've always appreciated sort of good design and well thought out things. And I think that's influenced my career in marketing and as an entrepreneur, business owner, and now more of an advisor, Coach type,   Michael Hingson ** 03:59 well, so growing up in Seattle, did you visit pikes market very often?   Kent Lewis ** 04:04 My dad used to work right, right, like, two blocks away. So I would go there all the time. In fact, I remember when there was just one Starbucks when I was a kid, yeah, at Pike Place Market, and they used to sell large chunks of delicious, bitter sweet chocolate, I know, you know, in the behind the counter, and it was a very hi and you could smell the teas and all that. It was a very different experience, very cool place. And so, yeah, love   Michael Hingson ** 04:33 the pipe waste market. I understand that they don't throw the fish anymore. No, they do. They do. Oh, yeah, absolutely. Maybe it was just during the pandemic that they decided not to do that, but   Kent Lewis ** 04:44 think you're right about that. But they definitely, they, they're still, it's still a major attraction. It's too big of a thing to stop.   Michael Hingson ** 04:51 Wow, that's what I was thinking. And that's just way too big of a thing to to stop. My probably not the greatest fish fish catcher, I've been there, but I. I never caught a fish.   Kent Lewis ** 05:02 Yeah, that's only got, like, one or two in my life. And I don't, I don't do it much, but   Michael Hingson ** 05:08 Well, well, that's the place to go anyway. So where did you go to college?   Kent Lewis ** 05:13 I went to Western Washington University in Bellingham, uh, just 1020 minutes from the Canadian border, because, in part, when I was in school, it was a 19 year old drinking age in Canada, so I was 20 minutes away from my earlier drinking age. Turns out, I grew up going to Vancouver, BC quite often for the soccer exchange program when I was a real young youngster. So I fell in love with Vancouver, and as I've had been fortunate enough to travel the world a bit, I realized that it was one of my favorite cities, and it still is. It is such a global, amazing egalitarian, like, no matter your color, race, creed, you could be a millionaire or you could be a bus driver. There was no not the same class, classism you see in other US cities or around the rest of the world. It's truly an amazing and it's also, of course, beautiful   Michael Hingson ** 06:04 there. I found that true throughout Canada, and I've enjoyed every Canadian city I've ever been to. One of my favorites is really going to Toronto. I was always impressed as to how clean it really was.   Kent Lewis ** 06:17 You know, that's true. I've been there a couple times in conferences, and I found it to be clean and impressive, you know, and then, but my, one of my favorite, other cities I only spent overnight, there was Montreal. What a beautiful, beautiful place, absolutely stunning. I   Michael Hingson ** 06:35 spent two days in Montreal once when I was selling some products and turn the TV on at 1131 morning that I was there and watched the Flintstones in French. That was unique. That was unique. Cool. How cool is that? Yeah, it's awesome. That was kind of fun. But, you know, so you, you went to college. What did you major in?   Kent Lewis ** 06:58 I majored in business with a marketing concentration, which is great because I ended up doing marketing for a career, and for 22 years ran my own agency, or my own business, basically.   Michael Hingson ** 07:10 So what did you do when you got out of college?   Kent Lewis ** 07:14 I went immediately into the world of public relations agency life. I always wanted to be a found out after college that I, what I really wanted to be was a copywriter, you know, writing ads. I just coolest thing as a kid. I just didn't know that. It's, I didn't realize what it, what it you have to go to Ad School. You can't, you can't graduate regular college and become a copier. At least you weren't able to when I was, you know, back in the mid 90s. So I started in PR because it sounded hard to pitch the media and try and get them to say what you want them to say about your brand, your client and your brand. And that did me well, because when I got in from went from PR in 94 to digital marketing, SEO, search engine optimization 96 my PR background was extremely helpful. You know, in in that, in that whole world. So because doing PR builds Domain Authority, which builds your rankings in Google, and the rest is history. So, so it was very helpful. It gave me a bit of an edge. And then my business background meant I was better equipped to to go from doing the work to managing people, they're doing the work, to doing my own thing, you know, and running a instant running team, I was running a business. So that was super cool. You   Michael Hingson ** 08:38 know, it's interesting. I've especially because of the World Trade Center, but not only, but before it as well, I learned a lot about dealing with the press. And I've, I've watched a lot of press interviews today, and it's, it's amazing how often and then people have said that this is the way you should do it. No matter what the press person asks you, you answer with the with the answer you really want to give, whether you answer their questions or not. And I think that's an interesting approach, and I suppose it can be positive, but especially for for politicians who don't want to answer the tough questions. But I I know that for me, I've always tried to structure my answers in such a way that it gets them to take the question that they originally asked that I might sort of answer and reframe it so that I will answer a lot of times that, for example, talking about blindness and blind people, there are just so many misconceptions about it and and all too often, like first time I was on Larry King lives, Larry was asking questions about guide dogs. And he said, Now, where did you get your guide dog? And I said, from San Rafael, California. He said, well, but the but the main. School is a new is in Michigan, right? And I said, No, it's a different organization. And what we learned after doing that interview was that the way to deal with Larry was to program him and send him questions in advance with answers. Then he did a lot better, because the reality is, he didn't really know necessarily the answers in the first place. It's just amazing how you know how a lot of times it's just shallower. The Press tends to over dramatize. But I appreciate what you're saying about marketing and PR, I've done so much of that over my lifetime, and for so many reasons, in so many ways, I know exactly what you're talking about.   Kent Lewis ** 10:47 Yeah, yeah. That's, yeah, it's, it's a fascinating world that I've, that I've, you know, been live, living and working in. And I, yeah, I'm impressed, yeah, Larry King Live. That's pretty cool. And, you know, hopefully you've helped people just side note, you know, get a clear understanding of what it is, what it is both like to be blind and then how you navigate this world successfully, as if you're, you know, fully sighted. You know,   Michael Hingson ** 11:18 well, one of the things that I actually learned over the last couple of years is something that I've actually written an article and had it published about, and that is that we've got to change our view of disabilities in general. People always say, well, disability is a lack of ability. And I say, and I always say, No, it's not. And they say, Well, yes, it is. It begins with dis. And I said, then, how do you equate that with disciple, discern and discrete? For example, you know they begin with D is the reality is, disability is not a lack of ability. You think it is. But I've added to that now when I point out that, in reality, every person on the planet has a disability, but for most people, their disability is covered up. Thomas Edison invented the electric light bulb, or at least we give him credit for it back in 1878 so for the last 147 years, all we've done is spent so much time improving on the technology that provides light on demand, which just covers up your disability, but it's still there. And I realized that one day I was at a hotel in Los Angeles at three in the afternoon when we had a power failure, and everybody started to scream, even down in the lobby, when they had all these nice big windows that were letting in all sorts of light, but it wasn't giving them the light that they wanted and the amount that they wanted, and people panicked. So I realized then, oh, well, now the reality is they're light dependent, which is as much a disability as my light independence is. It's just that it manifests itself differently, and there are a whole lot more light dependent people than light independent people. But we've got to really change our definition and how we view it. So   Kent Lewis ** 12:58 that's really insightful. It's good to think about.   Michael Hingson ** 13:01 Yeah, it's kind of fun. But, you know, so, so where did you, where did you go off and go to work in the in the marketing world? So you did? You didn't go to Copyright School? Or did you? No, no,   Kent Lewis ** 13:13 I just know. I once I talked to the creative director at this agency in Seattle where I did my first internship. He's like, Yeah, you'd have to go back to art school. And I was like, what school I just finished? So, you know, it didn't really matter. And we So, with that said, we, you know, I moved into PR, and then I moved to down to Portland from Seattle, because I could actually get a paying job because the internship I did three months full time, virtually, basically no pay, I found a low paying job instead in Portland. So I moved I only knew one person here in Portland, my cousin. She's still here. We both have families now, and I know a lot more people, but I basically have, since moving here to do my second agency job. I've been, I've been a part of 10 agencies in my career. I've been, I founded two, co founded two, fired from three and exited the four that I created, or co, co founded, basically. And so right now I have a consultancy. I could say that's my 11th agency, but I don't even really count it as an agency. I'm just a fractional CMO, you know, marketing advisor at this point, just a few hours a month, because my my day job as of January, is running a nonprofit called next northwest.org which is a it's a trade organization for marketing and advertising and creative community, the creative services world. And it has 119 year history in Portland. And now it's, it's now expanded to five states and into Canada. And so I've got this I'm working. I manage a board of, you know, decent sized board, and a decent sized advisory. Committee that I created, and just the last couple months, and we do learning events for the creative community and networking events and celebrations, like, you know, awards, award shows to celebrate the work. So that's kind of my day job. And then I also speak and write a lot you and I share a passion for for education and learning and sharing knowledge. And so I've been, I've probably averaged 25 speaking engagements a year for the last 20 years, and last year was 30. For instance, I fly yours, mentioned your your travel. I'm flying to Tampa on Sunday to present on Monday, on a panel about AI in the senior care space, for instance. And then I come back and I, I, you know, got it. I got one or two more. But I, you know, I typically do a dozen fly flying gigs, and then I do a lot of webinars and local gigs as well.   Michael Hingson ** 15:55 So what are you what are you going to say? What are you going to say about AI in the senior care space?   Kent Lewis ** 16:01 That's a great question. So what my focus as a marketer is, here's how you can use AI to streamline and automate and maintain or improve quality. So it's not meant to it's not a secret hack, cheat code to lay people off. It's a It's get more out of your current resources, basically, and do more with less, and do it more effectively. That's kind of, that's, you know, that's my, what I'll be talking about is the how you know how to use it for research, ideation, content creation, content editing, reporting, synthesizing information, customer service, that kind of thing. So I only have, you know, it's a panel event, so I'm only doing like a 10 to 15 minutes part, and then there are other presenters doing their part, and then we have a little Q and A, usually, I'm a sole presenter on whatever topic, usually digital marketing or employee engagement, which is what I got passionate about. Once I sold my agency. After 22 years, I became an employee at that the agency that acquired my company, and I was immediately underwhelmed and disappointed in what it was like to be an employee, and wanted to fix it. So that's what I had been focusing on when I given a choice. I want to evangelize. You know, what I learned from my experience, and I've done a good amount of research, and, you know, two weeks ago, I presented in Portland on the topic to entrepreneurs. Then the next day, I flew to Denver and did the same presentation to a group of agency owners. And then the next day, I did a webinar for similar group of entrepreneurs, you know, so three versions, three days in a row, a 3060, and 90 minute version. So,   Michael Hingson ** 17:42 pretty fun. Yeah. So how many books have you written?   Kent Lewis ** 17:47 Ah, I knew you'd say that so or ask that. I have not written any books, but I have, darn but I've written, you know, probably 200 articles. I could easily AI them into some sort of book, if I wanted to. You know, I went from writing 80% to 90% of my art content was on digital marketing for the first 20 years. And then the last 10 years, I focused almost exclusively on writing about entrepreneurship and and business ownership, leadership and employee intention, retention, engagement. And, you know, so I mostly syndicate my articles, like business journals, occasionally in Ink Magazine, etc. So if I were to write a book, it would be about the business side of things, instead of the second, I would write something about digital marketing. Not only am I no longer an expert, and consider myself an expert relative to others, those books are outdated the second they're printed, right? So, so it doesn't make sense to really write a book on digital marketing, and everything's already been said, etc. So, so if I wrote a book, it would be probably more on the employee engagement side versus anything. But I will say that I don't know if you know who Seth Godin is. He's the number one marketing blogger in the world. He's written many best sellers, Purple Cow, permission, marketing, etc. He's remarkable guy. And I had was fortunate to talk with him and then meet with him over lunch in New York City 15 years ago. And he said, after our two hour lunch, he charges $75,000 for speaking engagement. So it gives you a sense of who he is. He has for for 20 years. And so he said, Kent, you've got a book in you. I was like, I wish you hadn't said that, because now I don't want to, I don't want to disappoint him, right? So there you go.   Michael Hingson ** 19:31 Well, if you write one at some point, you have to send us a picture of the cover and we'll stick it in the show notes whenever. Yeah, that sounds great, but yeah, I you know, I never thought of writing a book, but in 2002 we went to the AKC Eukanuba canine championship dog show in Orlando. It was in December, and among other people I met there. Here I met George Berger, who was at that time, the publisher of the American Kennel Club Gazette, and he said, You ought to write a book. And I went, why? Well, because you you have a great story to tell. You should really write a book. Well, it took eight years and a lot of time sitting in front of Microsoft Word to get notes down, but eventually I met someone named Susie Flory who called because she was writing a book called Dog tails. And it was a story of what she wanted to write stories of, actually, 17 different dogs who had done some pretty interesting and miraculous things. And she wanted to write a story about my guide dog at the World Trade Center, Roselle. And she said, Tell me your story, if you would. And I did. And when we were done, there was this pause, and then she said, You need to write a book. And since I've written books, I'll help you. And a year later, underdog was published, and it became a number one New York Times bestseller. So that was pretty cool.   Kent Lewis ** 21:01 That's fantastic. Congratulations. Very impressive.   Michael Hingson ** 21:04 And then last year, well, in 2013 we published a children's book called running with Roselle, but more adults by a thing kids, because it's not a picture book, but it tells the story of me growing up and Roselle growing up, and how we met, and all that. So it isn't really as much a World Trade Center book. But then last year, we wrote, live like a guide dog. And the intent of live like a guide dog is to say to people, look fear is all around us, and so many people just allow themselves to be paralyzed, or, as I say, blinded by fear, so they can't make decisions. They don't learn how to control it. But if you learn how to control fear, you can use fear as a very powerful tool to help you stay focused, and you'll make better decisions. So we use lessons I learned from my guide dogs on my wife's service dog to write, live like a guide dog. And so it is out there, and it's it's a lot of fun, too. So you know, it isn't the easiest thing to write a book, but I would think you have a book in you, and you should, well, I   Kent Lewis ** 22:03 appreciate that vote of confidence. And hey, I mean, you did it, and you had an amazing story, and you've done it multiple times. Actually, it's great inspiration for me.   Michael Hingson ** 22:16 Well, I'm looking forward to reading it when it comes out. You'll have to let   22:20 us know. Yeah, will do so   Michael Hingson ** 22:23 you at some point, switched from being an employee to being an entrepreneur. How did that all happen? Why? Why did you do it? Or what really brought that about?   Kent Lewis ** 22:38 Well, I kept getting fired.   Michael Hingson ** 22:40 So why'd that happen?   Kent Lewis ** 22:42 Yeah, so that's the fun part. So I I've never been fired for cause like a legit clause. I'm a high powered, high performer, and so I actually, that's why. So the first time I was fired was by the guy that invited me to co found an agency. His name was Ryan Wilson. He was my he was my boss. And then he was fired by our larger agency. He ran a team that I worked on. I worked for him. I was inspired by him. I I was mentored by him. I thought the world of him. So when he came to me three months after he got fired, it was about, it's always about a girl. So he he basically, he got divorced. And so this other woman, they met at the office, and they were soul mates, and they he had to clean up his life. And he did, and he said, I've got an agency die. I've got two clients ready to sign. I need key employees, and you're one, one of them, then I would hope you would join me. I said, No, the first time he got his act together. I said, yes, the second time, and that. So I we built an agency together with, you know, we start with six people. I brought in two other people and another gal that ran the PR side. I was running the digital side. She brought in somebody said we had six of us on day one, and a year later, we didn't have a formal share shareholder agreement for our percentage of the company that went from being worth zero to being worth a few million dollars, and we felt that we should have something in writing, and before he could, we could get something formally in writing. My, my other partner, she, I didn't really want to do the business with her, but I didn't really have a choice. I want to do the business with him. She said, I'm asking for more equity. I said, Okay, I feel like that's fair. I think we've earned it, but, and I'll, I'll be there with you, but I wouldn't have done this if she hadn't said, I'm going in. Are you with me? So when I we asked, she asked me to make the ask. I wasn't necessarily prepared or thinking about it, and it really offended him. He was really mad, and he was playing to fire her, and by me teaming up with her, he felt, you know, slight. And he fired us both, and the next week, I started anvil, my agency, Anvil Media, that I ran for 22 years, I did a couple other starts, one with a college friend and a guy I had met at that that at one of the first, one of the earlier agency agencies I'd worked at. He and we, he and I and my college buddy started an email marketing agency in 02 and then I decided, well, this isn't for me, but I now learn it's not that scary to hire employees. So then I started hiring employees at anvil and late 03 and so I ran anvil with employees for, you know, 20 years. Two of those first two years were just me and some contractors and and then, oh, wait, I started a second agency because I needed a more affordable solution for my partners in small business called Formic media. Ran that for five years before I merged it with with anvil. But in between, I was also fired. When I first started anvil, I was it was just a hang of shingle in 2000 to do some consulting, but I wanted a full time gig, and a year later, I had an opportunity to run my my team from the agency. I was fired from that company. That agency was sold to another agency for pennies on the dollar. And when my old boss died, rest in peace, we hadn't really cleared the air yet, which is it still is one of my greatest regrets. You know, for nine months we didn't talk, and then he passed away. Everybody peace, not before he passed away, I was able to get, yeah, his his soul mate. They weren't married yet, but they were going to get married. She told me that two weeks before he died, he expressed regrets and how we had ended the relationship, how he had fired me, and he was looking forward to reconnecting and re engaging our friendship. And so that made that meant the world to me. I had a lot of peace in knowing that, but I so the first the second place I got fired was this agency again about a girl. So the first time was a girl telling me, you need to ask the boss for more money or more equity. And I did, and that offended him. And the second time was my girlfriend at the time, who's who moved over from that agency to the new agency where my my old boss died before he could really start there. She was dating on the side the Creative Director at that agency, and he'd been there over 20 years. And so when I started there, I saw something was up, and I was like, Is there anything going on? She's like, No. And so eventually I just broke up with her anyway, because I just it wasn't working, even if she wouldn't admit that she was having a side relationship. But I was eventually fired because he was a board, you know, he was on the board. He was, he wasn't my boss, per se, but he was one of the senior partners, and they just wanted me out. You know, she might have money. Wanted me out. He definitely wanted me out. So that was the second time I got fired. And then the third time I got fired was it kept the stakes get given, getting bigger. When I sold my agency 14 months later, they fired me, really, not to this day, not for any cause. It's that they asked me to take an 80% pay cut a year into my buyout, and I and then I they were going to close my Portland office, which I was, I own the building, so I didn't want to lose my own myself as a tenant, so I offered to reduce my rent 30% so I basically, for two and a half months, worked for free for this agency that had bought my agency. So they were making payments to me. I was carrying the note, but they they couldn't. A year later, they're like, I'm sorry. So they a year later, I took a pay cut for two and a half months, and when I asked them, you know, when am I getting back to my pay? They said, Well, you know, we can't guarantee. We don't have a path for you back to your full pay. And I was like, Okay, well, then I told my wife, let him inform them that we're going to go back to, we are going to go back to our full rack rate on our rent. And when I, when we notified them, they they totally, they totally fired me. So they canceled the lease, and they fired me, and so they so it. And you know, I, my team was slowly being dismantled, a 10 of us, 11 of us, I guess 10 or 11 us went over, and within a year, there were only two wait. Within two years, there was only one person left on my team. So it was a really sad, sad experience for me. It wasn't as hard to sell my business as I thought. It wasn't as hard, you know, just emotionally, it wasn't as hard to sunset my brand after 22 years. Wasn't easy, but it was way easier than I thought. What was hard for me was watching them was was closing the office. It broke my heart and and then watching them dismantle my team that I spent, you know, two decades building, most of that team was within 10 years, the last 10 years, last even five years of of our business. Us. There was a relatively new team, but we were so tight, and it was just heartbreaking. So, you know,   Michael Hingson ** 30:09 yeah, wow. So what do you think was your biggest mistake in running your own agency?   Kent Lewis ** 30:19 That's a great question. I think the biggest, biggest mistake was not understanding the Hire great people and get out of the way. Lee Iacocca, you know, to paraphrase him, I hired great people and I got out of their way. But what I didn't do was make sure they had all the proper training, alignment of core values that they had, there was enough trust between us that they could come to me with they were struggling or failing. Apparently, I was a fairly intimidating figure for my former my young recruits, but most of that time, up until the last five years, I always had a senior VP my right hand. I hired her with the attention that she might take over the business someday, she was totally creating a wall between me and my employees, and I didn't know it until 2012 and so, you know, I had 10 years to try to undo what she had created the first 10 years, basically of a fear based management style, so that that didn't help me, and I didn't believe it. I didn't really see it. So then I rebuilt the company, and from the ground up, I blew it up in 2013 so 10 years after of having employees, 13 years of having the business, I completely dismantled and blew it up and rebuilt it. And what did that look like? It started with me just not wanting to go to work in the building, and I realized I can't quit because I'm the owner, so I have to fix it. Okay? I don't mind fixing things. I prefer to fix other people's problems instead of my own, but I really a lot of people do, right? Yeah. So I wrote a credo, basically, what would it take for me? What are, what are it got down to 10 truths, what? What are the truths that I need to go into work and that others around me, co workers, team members, need to also agree on so that we can work together successfully. So it went from being about clients to being about the team and being about accountability. And you know, it was so it was so decisive. It was so radical for my current team that had been with me five to 10 years of they lose clients, I get more clients. And I eventually told them, I can't replace clients as fast as you're losing them. It's not a sustainable business model, so you need to be accountable for your actions and your decisions. That's the new anvil. You and you're out. I gave them 72 hours to think about it and sign it. Signed literally to these credo. It's not a legal document, it's just a commitment to credo. And half the team didn't sign it, and they quit. And then within 12 months, the rest of the team either quit or we've I fired them because they did not fit in the new anvil. And it's funny because everybody else that I brought in didn't even it didn't even register. The credo was so unremarkable to them, because we were already aligned by the time we hired them, we'd done our research and the work to know who fit, and so they didn't register. So eventually we just dropped the credo was no longer needed as a guide or a framework. It's still on the website, but, but you don't, you know it doesn't really matter. But that's what I got wrong, is I did not build the trust. I did not have I had processes in place, but but without the trust, people wouldn't tell me how they felt or that they were struggling. So a lot of process wasn't recognized or utilized properly. So I rebuilt it to where and rebuilt the trust to where the team that was with me when I sold I was very close with them. There was 100% trust across the board, a mutual respect, arguably a mutual love for the craft, for each other, for the company, for our clients, and it was a lot of fun to work with them. I didn't sell because I was unhappy. I sold because I was happy, and I thought now's a good time to go and find a good home. Plus my wife was my operations manager for five years, and she wanted out. Frankly, I thought it was easier to sell the business than try to replace my wife, because she was very good at what she did. She just didn't like doing it, yeah? And she also didn't like, you know, me being her boss. I never saw it that way. But once she explained it, after I sold, she explained, like, you know, you boss me around at work, and then you try to boss me around at home, and I'm not having it. You pick one? Yeah, so, so I was like, I think, like, I bossed you around. And she's like, Hey, you just, it was your company. It was always going to be your company. And, you know, that's fine, but you know, I want to move on. I was like, Okay, why don't we just sell and so that, yeah, they the operational people. And so it took her, took that load off of her. She's worked for. Nonprofit now, so she's happy, and so that's good.   Michael Hingson ** 35:05 Well, it also sounds like there were a lot of people that well, first of all, you changed your your view and your modus operandi a little bit over time, and that's why you also got you fired, or you lost people. But it also sounds like what you did was you brought in more people, not only who thought like you, but who really understood the kinds of goals that you were looking at. And so it was a natural sort of thing. You brought in people who really didn't worry about the credo, because they lived by it anyway.   Kent Lewis ** 35:38 Yeah, that's exactly right. And that was, that was my lesson. Was, you know, I always knew there's a concept called Top grading. You know, you thoroughly vet client, you hire slow and you fire fast. Most entrepreneurs or business owners hire fast and fire slow, and it's very, very expensive and but, you know, I got that part and I just better. I was far better at, I was far better at, what would I say, creating processes than kind of feeling, the love? And so once I figured that stuff out, it got a lot it got a lot better.   Michael Hingson ** 36:16 It's a growth thing. Yes,   36:18 exactly, yeah. Well, you   Michael Hingson ** 36:21 have something, and you sent me something about it. You call it Jerry Maguire moment. Tell me about that.   Kent Lewis ** 36:28 Yeah. So that's, you know, I just, I just sort of backed into the story of just being unhappy. But what ended up happening more specifically that Jerry Maguire moment was putting my son to bed in March of 2013 and I mentioned that feeling of not of dread. I didn't want to go to work. I was frustrated with my team, disappointed in my clients, not appreciating the work we were doing, frustrated with some of my partners. You know, in the business, I felt disconnected from the work of digital because I'd worked on the business for longer than I'd worked in the business by that point, and so I just, it was, it was, I was a bit of a mess. And I realized, like, I need a reason to get up and go to work in the morning. And that's when I came up. I was inspired by Jerry Maguire's manifesto from from the movie, and apparently you can find it online. It's a 28 page manifesto. So I ended up distilling into those 10 truths that we called the credo, and so what happening is just again to recap, it took me a like a couple days. I had instant clarity. I like I fell asleep like a rock. Once I realized I had a plan and I had a framework, I felt better about it, even though there was much work to do. So as I mentioned, you know, half the team quit within the first week, the other half bled out over the next year. That meant 100% employee turnover for two years in a row. As like as I upgraded my team, that was painful. I had to hire three people in order to keep one good one. You know, as I as I search, because we don't have formal degrees in the world of digital marketing, right? So it's hard to find the talent, and you want to hold on to the good ones when you get them. So it took a long time to get the team dialed. Meanwhile, my clients got tired of the turnover. As I was trying to figure it out, they started leaving in droves, and so in 2014 in March, a year later, exactly, I lost my five biggest clients in a 30 to 45 day period. So I lost, you know, 40, over 40% of my revenue vaporized, and I could not replace it fast enough. So I didn't take a salary for nine months. I asked two senior execs to take small pay cuts like 10% and as we hunkered down, and so I didn't have to lay off any good talent, and so I didn't, and we sprinted, we rebuilt, you know, the pipeline, and brought some new clients in. By the end of the year, I paid back my my two senior employees, their 10% that they pay cut. I paid them back, but I didn't take a salary for nine months of that year. It was the worst year I'd ever had, and the only time I ever had to take a pay cut or miss a paycheck myself. So that was the price I paid. The plus side is once I realized that the focus should be on the employees, which was what the credo was, I didn't realize at the time that it wasn't about my clients anymore. They were the life blood. They were the blood flow, right? But we have this organism that needed love, so we I breathe life back into it, one employee at a time until we had a higher functioning group. So it took me five or six years, and in 2019 so six years after I blew the business up, I had an offer on the table, had a sale agreement finalized, and we were less than a week away from funding, and I backed out of the deal because I felt, one, it wasn't a good cultural fit, and two, there was more work to do. It wasn't about increasing my valuation more. It was about finishing my journey of an employee first agency and. Three years later, I sold for one and a half x higher multiple, so an additional seven figures to to another agency based on a stronger profitability, even though the revenue is about the same, stronger, you know, profitability right better. Happy clients, stable clients. It was a lower risk acquisition for them and the so that was the high point. The low point was becoming an employee and wanting to be the best damn employee that agency had ever seen to being a very disappointed, disengaged, disheartened, disheartened employee. And I then I decided I started writing notes of everything, not to do that they were doing wrong. And I decided, once they let me go, I need to focus on this. I think I needed to help my other fellow entrepreneurs ways to avoid going through what I went through as an employee, because I had just been one, and most of my employ, my entrepreneur friends, haven't been an employee for over 10 years. You easily, quickly forget what it's like to be an employee, and I want to remind them and as other senior leaders, how important it is to put your employees first, otherwise you can never deliver on your brand promise no matter what it is, because they won't deliver to your standards. Because it's you know, they don't feel the same attachment to a business if they as if they're not owners, right?   Michael Hingson ** 41:22 But it sounds like you also, when you did sell, by that time, you had employees, one who had bought into the credo, into the philosophy, and two were satisfied. So it was a much better situation all the way around. Anyway,   Kent Lewis ** 41:38 exactly. It's right? And that's, that's the thing is, I realized it's not about throwing money at a problem. It's about throwing time and care at a problem. And the problem is that most employers, there is no loyalty employ to employees anymore, and therefore there's no employee loyalty to brands anymore, to their employers. And so I'm trying to unwind that. And it's not about pension plans, per se. It's not about bonuses, really at all. That's one of 120 items on my punch list of auditing and employee journey is, yeah, do you have a bonus program? Mine was basically spot bonuses, little spot bonuses for timely things, because the big cash bonuses blew up in my face. You know, i i the biggest bonus check I ever wrote. The next day he quit and created a competing agency. Now, he had planned that all along it, the bonus was only helped him do it faster, but I realized there was no appreciation for the bonuses. So stop doing that. So instead, I would bonus, reward the team with experiences rather than cash. And they the cash they got from a really, I paid over market, so that money was not an issue, and so that experiences were the memorable part and the fun part, and it helped motivate when we'd have a little contest with, you know, the wind being a dinner or whatever it was, something fun, right?   Michael Hingson ** 43:00 I was, earlier today, talking with someone who's going to be a guest on the podcast. He's in Germany, and we were talking about the fact that there's a major discussion in Germany right now about the concept of a four day work week, as opposed to a five day work week, and in the four day work week. Inevitably, companies that subscribe to the four day work week have higher productivity, happier employees, and some of those companies have a four day work week with a total of 36 hours and up through a four day work week with 40 hours, which is, of course, 10 hours a day. And what he said, I asked the question, did it make a difference as to whether it was 36 or 40 hours? What he said was mainly not, because it was really about having three days with family, and that that whole mental attitude is really it that we, we have forgotten, I think, in this country, about employee loyalty so much, and we just don't see anything like what we used to see.   Kent Lewis ** 44:09 100% you are correct,   Michael Hingson ** 44:13 and so it is. It is an issue that people really ought to deal with in some way. But you know now the new chancellor in Germany wants to go back to a five day work week, just completely ignoring all the statistics and what's shown. So the discussion is ongoing over there. I'll be interested to see how it goes.   Kent Lewis ** 44:36 Yeah, yeah, totally. I would be in Troy. Yeah. We know for whatever reason, for whatever reason that they've you know that well, I guess it kind of makes sense. But you know, you wouldn't think you could be more productive fewer days a week, but the research is showing that these people, that you know, that the like the Northern Europeans, are the, you know, Finnish and Scandinavians are like the half. People on the planet, despite not being in maybe the friendliest climate, you know, 12 months of the year because of a lot of how they value, you know, work life balance and all of that. And I think that's the thing, you know, we we came from an industrial age where unions got us the weekends off. You know, it's a very different we've come a long way, but there's still a lot more to go, so I, I will be interested to see what happens with the with that concept that four day work week.   Michael Hingson ** 45:26 Well, the other part about it is we had the pandemic, and one of the things that came out of the pandemic, at least, I think, in the minds of a lot of employees, was even working at home, and having to do that, you still got to spend more time with family and people value that. Now I don't know how over time that's going to work, because I know there's been a lot of advocating to go back to just everybody always being in the office, but it seems to me that the better environment would be a hybrid environment, where, if somebody can work at home and do at least as well as they do at the office. Why wouldn't you allow that?   Kent Lewis ** 46:04 Right? Yeah, I think it's that's the other thing is, I do believe hybrid work is the best solution. We were doing three three days, two days in the office, required, one day, optional flex. I ended up going in most days of the week before I, you know, even after we sold and we sell at the office, because I like, I'm a social being, and I really enjoyed the time at the office. And it was, it was, I designed the space, and it was, you know, as my place, and it was my home away from home, you know. So I feel like I've lost a little bit of my identity, losing that office. Yeah, so, but yeah, I do think that it makes sense to be able to do remote work, whatever, wherever people are most effective. But I do know there is a reality that companies are fully remote have a struggle to create cohesiveness and connectiveness across distributed teams. It's just it's just science, right? Psychology, but you can be very intentional to mitigate as much as you can the downside of remote and then play up as much as you can the benefits of remote people having their life and they see, on average, I heard that people valued their remote work about to worth about $6,000 on average, that there's a number that they've quantified.   Michael Hingson ** 47:21 Wow. Well, I know I've worked in offices, but I've also done a lot of work at home. So for example, I had a job back in the late 1970s and worked and lived in Massachusetts until 1981 and the company I worked for was being pursued by Xerox. And the the assumption was that Xerox was going to buy the company. So I was asked to relocate back out to California, where I had grown up, and help integrate the company into Xerox. And so I did. And so that was the first time I really worked mostly out of home and remotely from an office. And did that for two and a half, almost, well, a little over two and a half years. And my thanks for it was I was terminated because we had a recession and the big issue really was, though, that Xerox had bought the company and phased out all the people in sales because they didn't want the people. They just wanted the technology. And I've always believed that's a big mistake, because the tribal knowledge that people have is not something that you're going to get any other place. Totally, totally agree. But anyway, that occurred, and then I couldn't find a job, because the unemployment rate among employable blind people was so high, since people didn't believe blind people could work. So I ended up starting my own company selling computer aided design systems, CAD systems, to architects. Some of the early PC based CAD systems. Sold them to architects and engineers and so on. So I did have an office. We started, I started it with someone else, and had an office for four years, and then decided I had enough of owning my own company for a while, and went to work for someone else, and again, worked in an office and did that for seven years. Yeah, about seven years, and then I ended up in at the end of that, or the later part of that time, I was asked to relocate now back to the East Coast, because I was selling to Wall Street and New York and Wall Street firms really want, even though they might buy from resellers and so on, they want company, companies that make products to have them an office that they can deal with. So I ended up going back and mostly worked out of the office. But then, um. I left that company in 1997 and it was, it was a little bit different, because I was, I I had my own office, and I was the only person in it for a little while. We did have some engineers, but we all kind of worked in the office and sometimes at home. But for me, the real time of working at home happened in 2008 I was working at a nonprofit and also traveling and speaking, and the people who ran the nonprofit said, nobody's interested in September 11 anymore. And you know, you're you're not really adding any value to what we do, so we're going to phase out your job. Yeah, nobody was interested in September 11. And three years later, we had a number one New York Times bestseller, but anyway, your face yeah, so I ended up opening the Michael Hinkson Group Inc, and working out of home, and I've been doing that ever since. I enjoy working in an office. But I can work at home and I can, I can adapt. So my exposure to people and working not at home is when I travel and speak and get to go visit people and interact with them and so on. So it works out   Kent Lewis ** 51:05 that's, that's fantastic, congratulations. That's awesome.   Michael Hingson ** 51:10 It is, it is, you know, sometimes a challenge, but it works. So for you, what is your philosophy? You obviously do a lot of giving back to the community nowadays, is that something that has kind of grown over time, or you always had that? Or what's your philosophy regarding that?   Kent Lewis ** 51:29 So I I believe that, as I mentioned, I believe earlier that learn and return us. I believe that you should giving, giving back your entire life, as soon as you're able to, in whatever way. And so I, you know, when I first moved to Portland, I barely knew anybody. I was volunteering at this local neighborhood house where it was, you know, as tutoring this kid, and ironically, in math. And I'm terrible at math. Then I went to Big Brothers, Big Sisters for a while, and then I for the last 19 for last 25 years, I've been a volunteer, and for eight or nine of those years, I was on the board of smart reading. It's a, it's a, it's not a literacy program in that you're not teaching kids to read. You're teaching kids a love of reading. So you just sit with, you know, title, title, one school kindergarteners in an area near you, and you sit and read with them for 10 to 15 minutes, that's it. And it's a game changer, because some of them didn't own any books. And then they get to take books home with them, you know, like scholastic style books. So anyway, I I decided, of all, like I have friends, that their their passion is pets, others, it's like forests or planet or whatever. To me, I think I can, I can solve all of those problems if I invest in children, because they're shaping our future, and we can put them on a trajectory. So for instance, statistically, prison capacity is based on third grade reading levels in blue. So if you're if you can't learn to read, you can't read to learn, so you need to have a be a proficient reader by third grade, or you're left behind, and you're more likely, 10 times more likely, to be in the system, and you know, not in a good way. So I realized, well, if I can help these kids with a love of reading, I was, I was slow to learn reading myself. I realized that maybe we, you know that one kid that you find a love of reading, that finds books they love and is inspired by the books and continues to read and have a successful educational career, then that's that person may go on to solve cancer or world hunger or whatever it is. So that's kind of how I look at so that's my theory in general about giving. And then specifically my passion is children. So that's kind of my thing, and I think there are a lot of different ways to do it. Last night, I was at my wife's auction or the fundraiser for her nonprofit, which is around the foster system. It's called Casa court, important court, court appointed special advocate. So these kids in the foster system have an advocate, that that's not a lawyer or a caseworker, you know, by their side through the legal system. And I think that's a fantastic cause. It aligns with my children cause. And I was, I had seven my parents fostered seven daughters, you know, Daughters of other people, and the last two were very that I remember were transformative for me as an only child, to have a sister, you know, foster sister that was living with us for, in one case, two years. And it was invaluable and helpful to me. She helped me find my love of reading, helped me learn my multiplication tables, all that things that your parents might be able to do, but it's so much cooler doing with somebody that's, you know, I think she was 17 when she moved into our house, and I was, like, nine, and she was so helpful to me, so inspiring. So in a nutshell, that's, that's what we're talking about   Michael Hingson ** 54:55 when you talk talk about reading. I'm of the opinion and one of the best. Things that ever happened to reading was Harry Potter. Just the number of people, number of kids who have enjoyed reading because they got to read the Harry Potter books. I think that JK Rowling has brought so many kids to reading. It's incredible.   Kent Lewis ** 55:14 Yeah, yeah. 100% 100% I Yeah. I think that even you may, you know, you may or may not like rolling, but I as a person, but she did an amazing thing and made reading fun, and that that's what matters, yeah, you know,   Michael Hingson ** 55:33 yeah, well, and that's it, and then she's just done so much for for children and adults. For that matter, I talked to many adults who've read the books, and I've read all the books. I've read them several times, actually, yeah, now I'm spoiled. I read the audio versions read by Jim Dale, and one of my favorite stories about him was that he was in New York and was going to be reading a part of the latest Harry Potter book on September 11, 2001 in front of scholastic when, of course, everything happened. So he didn't do it that day, but he was in New York. What a you know, what a time to be there. That's fantastic. But, you know, things happen. So you one of the things that I've got to believe, and I think that you've made abundantly clear, is that the kind of work you do, the PR, the marketing, and all of that kind of interaction is a very time consuming, demanding job. How do you deal with work and family and make all of that function and work? Well,   Kent Lewis ** 56:41 good question. I, I believe that that the, well, two things you have to have, you know, discipline, right? And so what I've done is really focused on managing my time very, very carefully, and so I have now keep in mind my oldest, I have three kids, one's graduating college as a senior, one's a sophomore who will be a junior next next year, and then The last is a sophomore in high school, so I'm there at ages where two are out of the house, so that's a little easier to manage, right? So there's that, but similarly, I try to maximize my time with my youngest and and with my wife, you know, I built in, you know, it was building in date nights, because it's easy to get into a rut where you don't want to leave the house or don't want to do whatever. And I found that it's really been good for our relationship at least once a month. And so far, it's been more like almost twice a month, which has been huge and awesome. But I've just intentional with my time, and I make sure 360 I take care of myself, which is typically working out between an hour and an hour and a half a day that I'm I really need to work on my diet, because I love burgers and bourbon and that's in moderation, perhaps sustainable, but I need to eat more veggies and less, you know, less garbage. But I also have been at the gym. I go in the Steam Room and the sauna, and I'm fortunate to have a hot tub, so I try to relax my body is after my workouts, I've been sleeping more since covid, so I work out more and sleep and sleep more post covid. And because I'm working from home, it's really I find it much easier to get up and take breaks or to, you know, just to manage my time. I'm not traveling like I used to, right? That's a, that's a big factor. So, so anyway, that's, that's kind of my take on that. I don't know if that really helps, but that's, that's kind of where I'm at.   Michael Hingson ** 58:59 The other part about it, though, is also to have the discipline to be able to be at home and work when you know you have to work, and yeah, you get to take more breaks and so on, but still developing the discipline to work and also to take that time is extremely important. I think a lot of people haven't figured out how to do that   Kent Lewis ** 59:19 right exactly, and that is so I do have an immense amount of, I do have an immense amount of, what would you say discipline? And so I don't know, yeah, I don't have that problem with getting the work done. In fact, my discipline is knowing when to stop, because I get into it, and I want to get things done, and I want to get it off my plate, so I tend to do sprints. But the other lesson I have from covid is listening to your biorhythms. So, you know, we're a time based society, and we look, you don't want to be late for this and that I you know, that's great, fine. But what's really more important in my mind is, um. Is to, is to be thinking about, is to let your body tell you when it's tired, if and and more importantly, is to not stress about in the mornings when I wake up early. By that, I mean between four and 6am before I really want to get up at 630 and I just if I'm awake, then I'll write stuff down to get it out of my head, or I will just start doing my start my day early and and not stress about, oh, I didn't get enough sleep. My body will catch up, yeah, it will tell me to go to bed early, or I'll sleep better the next day, or whatever it is. So that was important, and also to learn that I'm most I can get a lot of tasks done in the morning. And I think bigger picture, and that's what, that's why I wake up early, is all the things I need to do that I forgot. I didn't write down or whatever, and I think of them at between four and 6am but the other is that I do my best writing in the afternoon, like between four and six. So I told my, my wife and my, you know, my my kids, you know, my first figures out when they were both in the House. I was like, I may be working late, jamming out an article or doing whatever right before dinner, or I might be a little late. Can we can wait for dinner for a little bit? They're like, Yeah, that's fine. We don't care, right? So, but normally I'd be like, I gotta get home because it's dinner time. But now that I'm already home, I just keep working through, and then, and then, oh, I can take a quick break. But my point is, they're totally adaptable.   Michael Hingson ** 1:01:27 But you communicate, yes, communication issue is key. Is key, absolutely. That's really the issues that you do communicate.   Kent Lewis ** 1:01:36 It's all about setting expectations. And they had no expectations other than eating dinner. And we've been eating dinner later. Just, just a natural evolution. So it's not, it's not even an issue now, because I don't want to, I don't want to, what, right? What? Late at night, I just found it late afternoon, I just in a zone. Anyway, yeah, you listen to your body, and I'm way less stressed because I'm not worried about, oh my god, I have to get to bed at a certain time or wake up at a certain time. It's like, just kind of run with it, you know, and and go from there. So what's next for you? What's next? So I want to shift from going from speaking for free to speaking for a fee. There you go. And the re the reason why is I never asked for, and I'd even waive, you know, honorarium or pay because I got more value out of the leads. But now that I don't have an agency to represent, two things. One is, I want to get paid to do my employee engagement retention talks, because it's I'm getting great feedback on it, which is fun. But I also am being paid now by other agencies, a day rate, plus travel to go speak at the conferences. I've always spoken on that like me and want me and I just represent. I just changed the name that I'm representing. That's it, you know,   Michael Hingson ** 1:02:56 well, and there's value in it. I realized some time ago, and I k

Organic traffic is getting weird… and kinda looks like an alligator's mouth (you'll have to listen to the episode to see what we mean). SEO expert Sean Markey joins Dan to break down 5 strategies still working in 2025: from parasite SEO to aged domains and Reddit "hacks." If you're trying to cut through the LLM noise, this episode is the ultimate SEO rabbit hole. LINKS Sean's SEO newsletter for CEOs and founders that hate SEO newsletters (https://ranks.com/newsletter/) Sean's SEO community (https://advise.so/) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) Meet the world's most generous global entrepreneurs inside Dynamite Circle (https://dynamitecircle.com/) Connect with 7+ figure founders inside DC BLACK (https://dynamitecircle.com/dc-black) Remote First Recruiting: Find your next best remote hire in 21 days (https://remotefirstrecruiting.com/) CHAPTERS (00:00:00) Today's Guest: Sean Markey (00:02:53) The State of SEO in 2025 (00:03:49) What SEO Leaders Are Doing (Instead of Panicking) (00:04:44) How to Own Page 1 Without Ranking (00:07:25) Buy Your Way Into the SERPs (00:09:23) The Reddit Mod Hack No One Talks About (00:12:58) How Small Channels Are Printing 60K MRR (00:14:46) Ranking in LLMs Without a Prompt Engineer (00:17:26) The Aged Domain Shortcut That Still Works (00:20:54) What Is Parasite SEO (And Why It Works) (00:22:50) The AI Prompt Stack SEO Founders Are Gatekeeping (00:25:25) Why Local SEO Still Wins in 2025 (00:26:45) Is SEO Even SEO Anymore? (00:29:36) Why Community > Courses in 2025 (00:33:03) The 1-1-1 Model: Simple, Scalable, Profitable CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: TMBA 588: Embracing Growth Through Setbacks w/ Sean Markey (https://tropicalmba.com/episodes/sean-markey-growth-through-setbacks?rq=sean%20markey) From Struggling Plumber to $57K MRR w/ Tom Richards (https://tropicalmba.com/episodes/from-struggling-numbers-to-57k-mrr?rq=tom) Why Founders Shouldn't Delegate AI (Barcelona Recap) (https://tropicalmba.com/episodes/why-founders-should-not-delegate-ai)

This month, I am sharing some of my favorite moments from my interview with Seth Godin that took place at our No BS Agencies Mastery retreat in May.Along with Seth's incredible expertise and wisdom, I'm adding my reflections on how those truth bombs connect to the core strategies we teach inside Mastery.In this episode, we dive into why people actually buy (or don't buy) your services. A lot of us–myself included–come into this business believing that the work should speak for itself. But here, Seth breaks down for us why that just isn't true. Making the sale is about more than the work itself. Let's talk about what actually closes the deal.Seth Godin is an author, entrepreneur, and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, What To Do When It's Your Turn (And It's Always Your Turn), This is Marketing, and This is Strategy. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). He is credited as the inventor of email marketing (the good kind) and has given five highly popular TED talks.By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has motivated and inspired countless people around the world.Tune into this episode to hear:Seth's personal experience showing that a product won't sell just because it's greatWhat creates the best conditions for your customers to say yesHow the Lead Product creates trust and confidence in you for your prospectsLearn more about Seth Godin:WebsiteSeth's BlogAkimbo PodcastFacebook: @sethgodinResources:No BS Clients LabNo BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

Get 2 months free of Motion Array here:https://motionarray.com/?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Sign up for our LIVE Training this Sunday:https://the505podcast.courses/10steproadmapThe 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat's up, Rock Nation! Today we're joined by Seth Godin - Bestselling author, marketing legend, and the mind behind 21 straight bestsellers that have shaped how the world thinks about business, branding, and connection.In this episode, Seth breaks down why attention without trust is worthless, why your audience size doesn't matter as much as the right audience, and the real definition of marketing (hint: it's not hustle or hype). We dive into finding your “smallest viable audience,” building stories people want to spread, and why being remarkable isn't about gimmicks - it's about meaning.Seth also shares the mindset shift that saved his career, how to stand out without selling out, and why consistency beats authenticity when it comes to building a personal brand. From the psychology behind buying decisions to the tension that makes people take action, this episode is a masterclass in creating work that matters.If you're ready to stop chasing clicks and start building something worth talking about, this one's for you.Check out Seth here:https://www.instagram.com/sethgodin/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsMore Free Products:Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycallCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas' Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps: 0:00 - Intro0:59 - What makes people buy vs not1:43 - Views vs influence2:51 - Remarkable isn't a gimmick4:08 - Advertising vs. Marketing5:31 - Marketing hasn't changed7:39 - You have to admit you're not that good10:44 - The power of speaking to our customers12:17 - People are distracted by false proxies15:55 - Motion Array16:50 - Find 10 people that trust you18:27 - Getting kicked out of the publishing industry21:26 - Why Seth wrote The Purple Cow24:15 - Marketing a Personal Brand vs. Tradition Brand27:25 - Live Training28:07 - Why tension is so important29:47 - The smallest viable audience31:08 - Navigating Dupes on Amazon33:48 - What it takes to create a Purple Cow business36:24 - How to implement a marketing strategy38:18 - Learn to play the right game40:14 - Authenticity is bullshit46:28 - Post Pod DebriefIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

Reaching the 75th episode is more than a milestone, it's a moment to look back at the evolving world of marketing, AI, and what's next for revenue leaders. In this episode, Adam Kaiser and Saima Rashid reflect on the impactful conversations they've had with guests over time. From AI-driven marketing to human-focused sales tactics, they share key moments that have shaped the show.Adam and Saima highlight memorable episodes, including their conversations with Seth Godin, Leah Davidson, and Tricia Gelman. They zoom in on the evolving role of AI in B2B marketing, including the rise of zero-click search and the implications for SEO strategies. In this conversation, you'll learn:How AI is transforming marketing and sales strategiesWhy AI fluency is now a must for marketing teamsThe impact of zero-click search on SEO and content strategyHow CMOs are adapting to AI-powered workflows and processesJump into the conversation: (00:00) Introduction (01:07) Pop culture and podcast milestones (03:01) Memorable guests and episodes (03:17) Seth Godin's impactful insights (04:25) Sales and marketing alignment (07:07) The rise of zero click search (09:22) SEO in the age of AI (12:07) Content strategy for modern marketing (14:34) AI in organizational structures (20:54) A look back at the journey of growth and collaboration

This week, Pete and Jen return to basics, and ask the questions: How is it that we build skills?Specifically, in this episode Jen and Pete talk about:Are there finite and infinite skills?How might we coach and lead groups of people to build skills?How might we return to basics and question the methods we use every day?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

How are legit 7- and 8-figure founders leveraging AI in their businesses? Spoiler alert: they're not just handing it off to their teams. From cutting high level consultants to redefining metrics and leadership, Dan shares 7 takeaways from our recent DC BLACK event in Barcelona for million-dollar founders. LINKS: The 4-Hour Work Week by Tim Ferriss (https://fourhourworkweek.com/) Growth Levers and How to Find Them by Matt Lerner (https://www.amazon.com/Growth-Levers-How-Find-Them/dp/1738426203) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) Meet the world's most generous global entrepreneurs inside Dynamite Circle (https://dynamitecircle.com/) Connect with 7+ figure founders inside DC BLACK (https://dynamitecircle.com/dc-black) Remote First Recruiting: Find your next best remote hire in 21 days (https://remotefirstrecruiting.com/) CHAPTERS: Audio: (00:00:46) AI Is a Founder-Level Problem (00:01:16) Real AI Use Cases From 7-Figure Founders (00:05:15) Financial Freedom Starts Earlier Than You Think (00:07:45) Million-Dollar Nomads Are Rare (And That's Powerful) (00:10:38) How to Hire For Less in Latin America (Quick Plug) (00:11:38) The Rise of the Lifestyle Business CEO (00:14:39) Why Fringe Curiosity Is a Superpower (00:16:21) What's Your North Star Metric? (00:22:22) The Meta Takeaway: Define Your Constraint CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: The Brutal Truth About Business Exits with Rob Walling (https://tropicalmba.com/episodes/brutal-truth-about-exits) The Content Flywheel Behind a 7-Figure Education Business ft. Timothy Moser (https://tropicalmba.com/episodes/content-flywheel-behind-7-figure-business) Health Advice That Goes Against Everything You Know ft. Jay Feldman (https://tropicalmba.com/episodes/health-advice-against-everything-you-know)

Director Emily Elizabeth Thomas joins Matt and Oren to talk about her journey from commercial success to directing vertical series and feature films.Meanwhile, Oren's been updating his website and shares some valuable insights on what to include in your reel, what to leave out, and why it matters. And that leads into Matt sharing some insightful data on how many views a reel gets per day.Back to Emily—she's all about making everything feel like a movie, even a vertical series. She shares how she fought for that vision and explains how shooting open gate helped convince producers they could save money doing it her way. And maybe even make more with some luck.At her core, Emily is a craft-driven filmmaker with a passion for detail. She talks about her love for set design and working with artisanal couturiers to find the perfect accessories, like a custom western hat from Austin or hours spent digging through costumes at Warner Brothers.The episode wraps with practical tips on surgically using tools like jibs, Steadicams, and Technocrane (yeah the gear producers often assume is out of budget) to maximize production value and scope on a tight budget.You can find Emily here:https://www.imdb.com/name/nm8502506/https://www.electriccowgirl.xyz/IG: @emilyelizabeththomas/---Matt's Endorsement: Letterboxd's interview with the stars of "I Like Movies" https://www.youtube.com/watch?v=VE1kANkYGSw and the movie itself https://www.imdb.com/title/tt14913282/ Oren's Endorsement: The book "Linchpin" by Seth Godin https://seths.store/linchpin/. The subreddit /vfx https://www.reddit.com/r/vfx/. And, Filmvibes https://filmvibes.io/Emily's Endorsement: Jean Paul Gauthier's Wardrobe design and Styling of the movie "The Fifth Element". Vidiots theatre https://vidiotsfoundation.org/. And the movie itself https://www.imdb.com/title/tt0119116/ Hosted on Acast. See acast.com/privacy for more information.

Amber Rae joins Let's Talk Memoir for a conversation about meeting her soulmate while already married, living a story as you write it, allowing a book to show you what it needs to be, writing for our own growth and delight, slowing scenes down to put readers in our lived experience, holding onto the larger intention of the book, wounds we're afraid to look at, facing both old and new shame, compassionate understanding, learning how to mother ourselves, revealing intimate details of our lives in public forums, authentically inserting our voice into our chosen medium, healing through the process of writing, choosing to be as brave as possible on the page, and her new memoir Loveable: One Woman's Path from Good to Free.   Also in this episode: -setting boundaries -tracing original patterns -bringing readers  into our interior world   Books mentioned in this episode: -Untamed by Glennon Doyle -You Could Make this Place Beautiful by Maggie Smith -Eat Pray Love by Elizabeth GIlbert   Amber is the international bestselling author of Choose Wonder Over Worry (translated into 8 languages), The Answers Are Within You, and The Feelings Journal. Her writing and illustrations reach millions of people per month in nearly 200 countries, and she's been featured in The New York Times, NYMag, TODAY, SELF, Forbes, and Entrepreneur. She's a sought-after keynote speaker and workshop facilitator who's worked with Kate Spade, Meta, Microsoft, Merrill Lynch, Lululemon, Unilever, TED, SAP, and more. A Seth Godin alum, Amber helped launch his publishing company with Amazon and supported authors like Steven Pressfield and Derek Sivers. She's also mentored over 1,000 writers and helped more than a dozen land six-figure book deals. As a creative entrepreneur, Amber has launched global journaling challenges, art movements, life accelerators, and book birthing workshops. Her personal journaling practice spans 30 years, forming the foundation of her inner work and creative clarity. Her new memoir is Loveable: One Woman's Path from Good to Free.   Connect with Amber:  Website: https://www.amberrae.com Instagram: https://www.instagram.com/heyamberrae/   – Ronit's writing has appeared in The Atlantic, The Rumpus, The New York Times, Poets & Writers, The Iowa Review, Hippocampus, The Washington Post, Writer's Digest, American Literary Review, and elsewhere. Her memoir WHEN SHE COMES BACK about the loss of her mother to the guru Bhagwan Shree Rajneesh and their eventual reconciliation was named Finalist in the 2021 Housatonic Awards Awards, the 2021 Indie Excellence Awards, and was a 2021 Book Riot Best True Crime Book. Her short story collection HOME IS A MADE-UP PLACE won Hidden River Arts' 2020 Eludia Award and the 2023 Page Turner Awards for Short Stories.  She earned an MFA in Nonfiction Writing at Pacific University, is Creative Nonfiction Editor at The Citron Review, and teaches memoir through the University of Washington's Online Continuum Program and also independently. She launched Let's Talk Memoir in 2022, lives in Seattle with her family of people and dogs, and is at work on her next book. More about Ronit: https://ronitplank.com Subscribe to Ronit's Substack: https://substack.com/@ronitplank Follow Ronit: https://www.instagram.com/ronitplank/ https://www.facebook.com/RonitPlank https://bsky.app/profile/ronitplank.bsky.social   Background photo credit: Photo by Patrick Tomasso on Unsplash Headshot photo credit: Sarah Anne Photography Theme music: Isaac Joel, Dead Moll's Fingers

This month, I am sharing something very special with you.At our May 2025 No BS Agencies Mastery retreat in Brooklyn, I got the one and only Seth Godin to speak as our expert guest. In our private fireside chat with No BS Agency owners, Seth did what he does best, and dropped wisdom left and right.It was electrifying. Everyone in the room was furiously taking notes the whole time.So I've gathered some of my favorite moments–and trust me, it was so hard to narrow it down!–to share with you and my reflections on how they connect back to the core strategies we teach inside Mastery.This episode is all about how we make decisions in our businesses.Seth Godin is an author, entrepreneur, and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, What To Do When It's Your Turn (And It's Always Your Turn), This is Marketing, and This is Strategy. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). He is credited as the inventor of email marketing (the good kind) and has given five highly popular TED talks.By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has motivated and inspired countless people around the world.Tune into this episode to hear:What you have to remember about good decisions vs have good outcomesHow to evaluate your decisions A faulty thinking when making or evaluating decisionsLearn more about Seth Godin:WebsiteSeth's BlogAkimbo PodcastFacebook: @sethgodinResources:No BS Clients LabNo BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

In this episode of Confessions of a B2B Entrepreneur, Jeff Rudner, host of 5 to 50: Financial Strategies for Growing Companies, interviews Tom Hunt, Founder and CEO of Fame, to reveal how he built a B2B podcast agency to £4M ARR without external funding. Tom shares lessons from 17 previous business attempts, emphasizing the critical role of financial discipline and the power of hyper-focus on core services. Discover his unique risk assessment framework, practical EOS implementation, and the vital role of culture in scaling. This episode delivers actionable strategies on cash flow, profitability, operational efficiency, and team incentives, demonstrating why doing less exceptionally well is the key to lasting growth.

This is a very special episode for me. My brand-new card game, COYOTE, created in collaboration with Elan Lee and Exploding Kittens, is here. It is available in ~8,000 locations worldwide, including Walmart, Target, Amazon, and many others. Learn more: https://coyotegame.com.This episode is brought to you by: Gamma AI design partner for effortless presentations, websites, social media posts, and more: https://gamma.app (use code TIM at checkout for one month off on their annual plan) Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business: https://shopify.com/tim (one-dollar-per-month trial period)Wealthfront high-yield cash account: https://Wealthfront.com/Tim (Start earning 4.00% APY on your short-term cash until you're ready to invest. And when new clients open an account today, you can get an extra fifty-dollar bonus with a deposit of five hundred dollars or more.) Terms apply. Tim Ferriss receives cash compensation from Wealthfront Brokerage, LLC for advertising and holds a non-controlling equity interest in the corporate parent of Wealthfront Brokerage. See full disclosures here.Timestamps (will be updated): 00:00 Intro 05:21 The Journey to Creating a Game05:51 The Creative Process Behind Coyote17:16 The Importance of Constraints in Creativity35:04 The Toronto Sprint41:02 The Evolution of Coyote: From Concept to Prototype47:36 Game Design Principles and Recommendations51:53 Introduction to 'Don't Shoot the Dog'53:25 Simplifying Game Design58:55 Playtesting and Iteration01:08:10 Finding the Sweet Spot in Game Difficulty01:14:35 The Success of 'Hurry Up Chicken Butt'01:22:26 Testing and Feedback Process01:34:49 Pitching to Big Retailers01:36:19 Designing the Perfect Game Box01:36:31 Testing and Validating Game Designs01:41:23 The Road to Retail Success01:43:51 Keys to a Successful Line Review01:44:29 The Role of Agents and Publishers02:07:56 Crowdfunding and Self-Publishing02:19:56 Understanding Game Publishing Deals02:27:40 Common Pitfalls in Game Packaging and Marketing02:38:39 Navigating Retail and Distribution Challenges02:47:25 Final Thoughts and a Tantalizing Offer*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Jen shares an aha moment with Pete that she learned during the intensive process of caramelizing onions.Specifically, in this episode Jen and Pete talk about:Why might efficiency not always be the best route to an end goal?What can we learn by practicing patience, and not rushing?What are some tactics for continuing with a project when it seems uncertain?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

I'm pleased to interview one of our Biz Book Pub Hub Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  Today's guest is a book marketing strategist. If book marketing feels like a never-ending to-do list, you're not alone. She works with nonfiction authors—especially business owners, coaches, and consultants—who want to grow their impact and income through their books without feeling like they've sold their soul to sales. Instead of chasing short-term accolades like bestseller status, she helps authors shift toward strategies that feel good and build long-term results: clarifying their message, deepening reader relationships, and building community around their ideas. Through her Buzzworthy Book Experience and signature BEES Marketing Method, she helps authors create visibility, authority, and income, with strategies that feel authentic, not exhausting. Her approach centers on simplicity and alignment with your values, whether you're launching your first book or reimagining your next move. Please join me in welcoming Judy Baker.  In this episode, we discuss the following:

Timothy Moser, founder of LearnCraft Spanish, shares how he scaled a 7-figure education business in today's fast-changing online landscape. From why SEO is collapsing to the surprising rise of YouTube as a high-converting channel, Timothy breaks down the strategies behind his content flywheel, email list growth, and powerful giveaway launches that turn listeners into paying customers. Dan and Timothy also discuss what founders really get from in-person Dynamite Circle events, how a 30-person remote team stays aligned, and the realities of carrying entrepreneurial responsibility—even when you “unplug.” LINKS: LearnCraft Spanish (https://www.learncraftspanish.com/) Contact Timothy to talk business (mailto:timothy@learncraftspanish.com) “Traction: Get a Grip on Your Business” by Gino Wickman (https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837) Meet the world's most generous global entrepreneurs inside Dynamite Circle (https://dynamitecircle.com/) Connect with 7+ figure founders inside DC BLACK (https://dynamitecircle.com/dc-black) Remote First Recruiting: Find your next best remote hire in 21 days (https://remotefirstrecruiting.com/) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS: (0:00:13) Welcome & Today's Big Question (00:01:48) Meet Timothy Moser & LearnCraft Spanish (00:07:38) How DC Events Unlock Growth (00:12:16) The SEO Collapse in 2025 (00:14:01) YouTube vs Podcasting in 2025: What Actually Works? (00:17:04) The Flywheel Effect of Great Long-Form Content (00:21:24) Timothy's Counter-Culture Giveaway Strategy (00:29:50) Scaling and Delegating: Challenges for Bootstrapped Founders (00:36:24) Can Founders Ever Unplug? CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Health Expert EXPOSES the "Eat Less, Exercise More" Movement (https://www.youtube.com/watch?v=ifN_JJdt5qo) Going Deep With Your Customers (https://www.youtube.com/watch?v=Z-pNiE9WYzc) Taking the Entrepreneurial Leap (https://tropicalmba.com/episodes/entrepreneurial-leap-gino-wickman)

Daily Boost Podcast Show Notes Your Past Is Sabotaging Your Future July 29, 2025 | Episode 5147 Host: Scott Smith Episode Description Scott dives into wisdom from a Seth Godin interview about why your origin story might be your biggest obstacle. Forget spending weeks crafting the perfect backstory—your past is just that, your past. What really moves the needle? Your future vision and one simple thing most people refuse to do. If you've been stuck spinning your wheels, wondering why nothing seems to change despite all your planning and preparation, this episode cuts through the noise. Scott breaks down the real reason people stay stuck and shares the surprisingly simple solution that feels almost too easy to work. Featured Story During a recent Seth Godin interview, the marketing philosopher dropped some truth bombs about origin stories that completely shifted Scott's perspective. Most people obsess over crafting the perfect backstory, but here's the kicker—nobody really cares about your entire life journey. They just need enough to trust you can help them. Scott connects this to his coaching experience, where new clients spend entire sessions dumping their life stories in what he calls "the coaching confessional." While therapeutic, it's not necessary for moving forward. Your past shapes who you are, but it shouldn't hijack your future. Important Points Your origin story only needs to establish enough credibility for people to trust you can help them—everything else is just ego getting in the way of progress. Your future has exponentially more power over your present-day decisions than your past ever will, so stop letting yesterday's story write tomorrow's chapters. The one thing preventing you from getting what you want isn't complicated systems or perfect timing—it's your refusal to make the decision and cut off other options. Memorable Quotes "Your origin story only matters to the point that somebody believes that you can help them. That's it." "Your future has much more power over your present day decisions to guide you than your past does. The only power your past has is to hold you back." "You have to literally cut off other options. Think about your life—think about the times when you just decided something was going to happen. And it did." Scott's Three-Step Approach Stop obsessing over perfecting your backstory and focus on building just enough credibility to establish trust with the people you want to help. Fire up your anticipation engine by getting something exciting in your future that drives your present-day actions forward instead of letting past experiences hold you back. Identify the one master decision that would change everything else in your life, then make it without waiting for perfect conditions or worrying about what others might think. Connect With Me Search for The Daily Boost on Apple Podcasts and Spotify. Email: support@motivationtomove.com Main Website: https://motivationtomove.com YouTube: https://youtube.com/dailyboostpodcast Facebook Page: https://facebook.com/motivationtomove Facebook Group: https://dailyboostpodcast.com/facebook Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Jen and Pete focus on appreciation being an added bonus, and not an intention, in creating a project or developing an idea.Specifically, in this episode Jen and Pete talk about:How might we think about appreciation, in relationship to our work?In what ways might we unintentionally be working for an outcome of appreciation? How might we shift our thinking towards solving problems and showing up through our work?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

When Dan started training for an intense cycling season, he needed more energy... without wrecking his health. That led him to Jay Feldman, a health researcher who believes most mainstream advice is dead wrong. In this episode, Jay explains why “eat less, exercise more” backfires, and what to do instead. You'll learn how metabolism really works, which foods help or hurt, and how to eat in a way that actually fuels your life. LINKS: FREE Energy Balance Food Guide (https://www.jayfeldmanwellness.com/guide/) The Energy Balance Podcast (https://www.jayfeldmanwellness.com/podcast/) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) Meet the world's most generous global entrepreneurs inside Dynamite Circle (https://dynamitecircle.com/) Connect with 7+ figure founders inside DC BLACK (https://dynamitecircle.com/dc-black) Remote First Recruiting: Find your next best remote hire in 21 days (https://remotefirstrecruiting.com/) CHAPTERS: (00:00:28) Why This Episode Matters (00:04:17) What Is the Bioenergetic View of Health? (00:08:02) Why ‘Eat Less, Exercise More' Doesn't Work (00:13:39) The Food Industry's Role in the Diet Lie (00:20:15) What Should You Actually Eat? (00:22:30) Why Gut Health Affects Energy (00:27:24) Are Seed Oils Destroying Your Cells? (00:31:01) Why PUFAs May Accelerate Aging (00:35:52) What a Metabolism-Friendly Day of Eating Looks Like (00:38:49) How to Eat Like a Baby (and Why That's Good) (00:42:59) Where the Research Is Heading CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: What is the World's Best Diet? (https://tropicalmba.com/episodes/diet?rq=health) The True Cost of Burnout, Anxiety, and Entrepreneurial Depression (https://tropicalmba.com/episodes/benny-lewis-mental-health?rq=health) Talking Smart Drugs (https://tropicalmba.com/episodes/smartdrugs?rq=health)

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1758: J.L. Collins explores a crucial blind spot in business communication: the subtle danger behind a customer's claim of satisfaction. By unpacking why "I'm satisfied" can mask deeper disinterest or dissatisfaction, he highlights how businesses can misinterpret complacency as loyalty - and miss vital opportunities for genuine connection and improvement. Read along with the original article(s) here: https://jlcollinsnh.com/2011/06/17/the-most-dangerous-words-your-customer-can-say/ Quotes to ponder: "I'm satisfied. Those are the most dangerous words your customer can say." "An 'unsatisfied' customer may simply be telling you they no longer care enough to complain." "Your competitors are still out there and they are still selling and they are still trying to steal your customer away." Episode references: The Dip by Seth Godin: https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666 Purple Cow by Seth Godin: https://www.amazon.com/Purple-Cow-Transform-Remarkable-ebook/dp/B0026OR2ZY Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Jen and Pete noodle on the notion of habits, and why some might be easier to reignite than others.Specifically, in this episode Jen and Pete talk about:What happens when we let a habit get off track?How does our environment effect our habits?How might we keep our habits by reducing their scope?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Dan and Ian respond to a series of spicy "unpopular opinions" about entrepreneurship, employment, digital nomadism, and lifestyle design, sourced straight from Reddit. They weigh in on whether boring businesses really win, if you can get rich working a 9-to-5, and whether meeting locals is overrated when traveling as a nomad. LINKS: 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) Meet the world's most generous global entrepreneurs inside Dynamite Circle (https://dynamitecircle.com/) Connect with 7+ figure founders inside DC BLACK (https://dynamitecircle.com/dc-black) Remote First Recruiting: Find your next best remote hire in 21 days (https://remotefirstrecruiting.com/) CHAPTERS: (00:00:00) Intro (00:01:08) Unpopular Opinion #1: Boring Businesses Actually Win (00:05:26) Unpopular Opinion #2: A Job Can Make You Rich (00:11:22) Unpopular Opinion #3: Strategic Planning Is a Waste (00:13:49) Unpopular Opinion #4: Meeting Locals is Overrated (00:17:49) Unpopular Opinion #5: Entrepreneurship Isn't All Sacrifice CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: “Lifestyle Business” vs “Real Business” (https://tropicalmba.com/episodes/lifestyle-vs-real-business) Taking the Entrepreneurial Leap (https://tropicalmba.com/episodes/entrepreneurial-leap-gino-wickman) A Game of Would You Rather ft. Noah Kagan (https://tropicalmba.com/episodes/would-you-rather)

In this special episode, my friend—and fan-favorite guest—Dr. Peter Attia takes the mic as guest host. Peter sits down with legendary trader John Arnold, widely considered the greatest energy trader of all time. Today, through his foundation Arnold Ventures, John applies the same rigorous thinking to some of America's toughest social challenges—criminal justice reform, healthcare policy, and K–12 education, to name just a few. This interview originally aired on Peter's excellent podcast The Drive. You can check it out at PeterAttiaMD.com, or subscribe to The Drive wherever you get your podcasts.This episode is brought to you by:Vanta trusted compliance and security platform: https://vanta.com/tim ($1000 off)Eight Sleep Pod Cover 5 sleeping solution for dynamic cooling and heating: EightSleep.com/Tim (use code TIM to get $350 off your very own Pod 5 Ultra.)Wealthfront high-yield cash account: https://Wealthfront.com/Tim (Start earning 4.00% APY on your short-term cash until you're ready to invest. And when new clients open an account today, you can get an extra fifty-dollar bonus with a deposit of five hundred dollars or more.) Terms apply. Tim Ferriss receives cash compensation from Wealthfront Brokerage, LLC for advertising and holds a non-controlling equity interest in the corporate parent of Wealthfront Brokerage. See full disclosures here.Timestamps:[00:00:00] Start.[00:05:37] Peter Attia's intro: who is John Arnold?[00:08:38] John's background, upbringing, and early entrepreneurial tendencies.[00:21:16] John's time and rise at Enron.[00:33:40] Characteristics that made John an exceptional natural gas trader and how they translate to his philanthropic work.[00:41:10] The collapse of Enron.[00:46:46] The success of John's hedge fund, and his early interest in philanthropy.[01:02:03] The infamous 2006 trade that brought down Amaranth Advisors.[01:08:28] John's analytical prowess and emphasis on fundamentals.[01:15:13] The decision to become a full-time philanthropist and the founding of Arnold Ventures.[01:25:03] Education — John's quest to fundamentally change K-12 education.[01:30:36] Strategic philanthropy — preventing problems by attacking root causes and creating structural change.[01:37:50] The criminal justice system — structural changes needed to address mass incarceration, policing practices, and recidivism.[01:55:07] Re-imagining prisons to reduce recidivism.[02:02:27] US health care policy — John's focus on drug prices, and the severe consequences of not making system changes.[02:20:00] Climate change — the bipartisan role of John's foundation.[02:23:52] Advice for young adults interested in philanthropy.[02:30:52] Parting thoughts.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.