Podcasts about florists

When Ruth Ann Majauskas first launched her flower farm in 2020, she tried a little bit of everything—farmers markets, retail, subscriptions. But the magic happened when she shifted her focus entirely to wholesale… selling flowers directly to florists. What started as trial and error quickly evolved into a streamlined system with loyal buyers, consistent orders, and a workflow she could count on. Now, Ruth Ann runs a thriving wholesale flower farm business—and she's helping other flower farmers learn how to do the same. In today's episode, she shares how she built her florist-focused business model, what makes the wholesale florist buyer tick, how she finds and communicates with them, what software she uses to manage weekly orders, and more. She even reveals how she uses the same marketing framework I teach inside Farm Marketing School—tailored specifically to florists.

In this week's episode, Kathleen shares three powerful sales strategies to help florists increase their profits without adding any new tech or using pushy sales tactics that we all hate.Instead, learn about price anchoring, optimizing your website for maximum sales, and crafting messaging that connects with what your clients actually want.Because "sales" is a just another skill that can be learned and perfected by all of us.

Sign up the the free webinar: https://www.sunnymarymeadowcoaching.com/registrationIn this episode of the Flower Farmer Forum podcast, host Liz introduces a new mini-series titled 'Find Your Flower Farm Fit.' The series aims to help aspiring flower farmers identify the best model for their unique circumstances, focusing on personal resources, market needs, and financial considerations. The first episode emphasizes the importance of assessing one's time, money, infrastructure, and community to create a sustainable flower farming business. Liz shares her own experiences and insights, encouraging listeners to evaluate their resources and align their offerings with community demands.TakeawaysThe series helps clarify what kind of flower farm fits your life.Flower farming can take many forms, from subscriptions to agritourism.Assess your resources: time, money, infrastructure, and community.Time is a crucial resource that should not be underestimated.Consider your flexibility and commitments when planning your farm.Financial investment in infrastructure is key to success.Understanding your audience is essential for profitability.Look for gaps in the market to differentiate your offerings.Don't undervalue your time when pricing your products.Engage with your community to identify their needs.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Flower Farmer Forum podcast, Liz discusses effective strategies for marketing flowers to florists. She emphasizes the importance of understanding florist needs, pricing strategies, and building professional relationships. Key tips include selling in increments of ten, knowing market prices, and presenting flowers in a way that highlights their value. The conversation concludes with a reminder that successful marketing to florists is about creating partnerships that benefit both parties.TakeawaysFlorists prefer stem counts in tens for easy calculations.Pricing should be per stem to avoid confusion.Know the market prices to set competitive rates.Bring curated samples to avoid overwhelming florists.Not all florists will appreciate your product; find the right fit.Stripped stems save florists time and add value.Establish a professional presence to attract florists.Use consistent billing systems for smooth transactions.Offer a dedicated wholesale platform for clarity.Marketing to florists is about building beneficial partnerships.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Sign up here: www.farmerstoflorists.comIn this short but powerful episode, we're talking about why florists need better options—and how YOU can be the one to provide them. Imported flowers dominate the market, but local blooms offer something truly special: unmatched freshness, sustainability, and heart.If you're a flower farmer who grows beautiful, high-quality stems and is ready to connect with florists looking for something better, visit www.farmerstoflorists.com. This brand-new directory is designed to connect florists with farmers who value quality, consistency, and community.Be part of the change. Be part of the movement. Be part of the start of something huge.

$30 Crop Planning Offer: https://www.sunnymarymeadowcoaching.com/offers/8qKFeNxGIn this episode of the Flower Farmer Forum podcast, host Liz discusses the critical aspect of crop planning for flower farmers. She emphasizes the importance of understanding fixed and flexible offerings, managing bloom times, and the mathematical calculations necessary for successful crop planning. Liz also introduces her crop planning course, designed to help farmers streamline their processes and improve profitability.TakeawaysCrop planning is essential for profitability in flower farming.Understanding the difference between fixed and flexible offerings is crucial.Managing bloom times effectively can ensure a steady supply of flowers.Succession planning helps stagger bloom periods for continuous production.Different flowers have unique picking windows that must be considered.Mathematics plays a key role in determining how many flowers to grow.Creating a calendar can help track bouquet needs and flower availability.Peace of mind comes from having a clear crop planning strategy.Joining a community can provide support and resources for flower farmers.With proper planning, flower farmers can grow efficiently and profitably.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Big goals are exciting—but figuring out how to make them happen is a challenge.In this episode, I'm sharing the exact 30-day business plan that changed everything for me. It's simple, actionable and designed to help you make real progress without the overwhelm.You'll learn:How to break down your big revenue goals into monthly targetsThe power of reverse engineering your success (so you know exactly what to do)Why getting specific is the game-changer your business needsHow to bring that ‘having done' energy into your daily actionsThe magic of 12 attempts—because growth is a long game

Find Brandon online: https://seooptimizers.com/In this episode, Liz discusses SEO optimization for small businesses with Brandon Leibowitz, founder of SEO Optimizers. They explore the importance of SEO for small business owners, particularly those in niche markets like flower farming. The conversation covers the basics of SEO, strategies for optimizing websites, the significance of content creation, and the role of video in enhancing online visibility. Brandon shares practical tips on keyword research, avoiding common pitfalls, and leveraging various platforms to drive traffic. The episode emphasizes the long-term benefits of SEO and the need for patience and consistency in building online presence.TakeawaysSEO is crucial for small businesses to convert hobbies into profitable ventures.Understanding SEO basics is essential for increasing online visibility.Optimizing website content with relevant keywords can significantly improve search rankings.Creating dedicated pages for specific keywords enhances SEO effectiveness.Regularly updating content keeps it relevant and improves search engine rankings.Video content can boost SEO when embedded on websites.Keyword research is vital for targeting the right audience and increasing traffic.Avoiding duplicate content is important to prevent penalties from search engines.Utilizing tools like Google Keyword Planner can simplify keyword research.Patience is key; SEO results take time to manifest.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

With Mother's Day tomorrow, flower sellers are out in full swing. Are people worried they'll get the bouquet wrong? Siofra Mulqueen has been tackling this thorny subject.

In this episode of the Flower Farmer Forum podcast, host Liz discusses the intricacies of growing Ranunculus, sharing her personal experiences, challenges, and future plans. Over the course of the conversation, she reflects on her past growing seasons, the lessons learned from various experiments, and the adjustments made for the current season. Liz also outlines her strategies for future cultivation, including innovations in high tunnel farming and the importance of planning for seasonal flower demands, particularly for weddings and subscriptions.TakeawaysRanunculus can be beautiful but challenging to grow in colder climates.Past experiences have taught valuable lessons about corm management.Pre-sprouting techniques can significantly impact growth success.Soil temperature is crucial for the successful blooming of Ranunculus.Planning for specific flower demands is essential for profitability.Experimentation is key to finding the best growing methods.High tunnels can provide better growing conditions for delicate flowers.Future plans include expanding growing space and improving infrastructure.Collaboration among local flower farmers can enhance market demand.Understanding customer expectations is vital for successful sales.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Should you sell your flowers to florists? What attributes make a farmer a good match for selling to a florist? Here, Lisa chats with Ellen about her experiences working with 40+ flower farmers in her region. Learn what she thinks it takes to be successful in this popular selling channel and how you can accomplish it.MentionsEllen's newsletter signup⁠⁠Ellen's YouTube Channel⁠Follow on Instagram: ⁠⁠Ellen Frost Flowers⁠⁠, ⁠Local Color Flowers⁠Ellen Online Courses: Florist School Online, Preparing to Sell to Florists⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠The⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers⁠⁠⁠⁠, owner of⁠⁠⁠⁠ The Gardener's Workshop,⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠ and⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠ Watch⁠⁠⁠⁠ Lisa's Story⁠⁠⁠⁠ and connect with Lisa on social media!

In this episode of the Flower Farmer Forum podcast, discusses the importance of embracing one's unique path as an entrepreneur without feeling the need to conform to societal expectations. She shares insights on the judgments faced by ambitious individuals and how to shift one's mindset to own their ambition without guilt. The conversation also touches on the significance of intentional living and surrounding oneself with supportive people to foster personal growth and success.TakeawaysEmbrace your unique goals and dreams without apology.Judgments from others often stem from misunderstanding or concern.It's important to shift your mindset to own your ambition without guilt.Comparison can either inspire or deplete you; choose wisely.There is enough space for everyone's success in the world.Surround yourself with supportive and like-minded individuals.Focus on the intention behind others' words to avoid defensiveness.What energizes one person may deplete another; respect those differences.Intentional living is crucial for personal and professional growth.These episodes aim to inspire anyone pursuing a dream or growing a business.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Flower Farmer Forum podcast, host Liz interviews Cathy Nesbitt, the 'Laughing Bean Queen' and founder of Cathy's Crawley Composters. They discuss the benefits and methods of indoor composting with worms, including the science behind it, how to manage a worm bin, and the environmental impact of composting. Kathy shares her journey from being an accidental entrepreneur to educating others about the importance of composting and connecting with nature. The conversation emphasizes the ease of composting at home and the joy of nurturing worms as part of sustainable gardening practices.TakeawaysIndoor composting is a viable solution for those with limited outdoor space.Worms require a carbon-nitrogen mix for effective composting.Aerobic composting prevents bad odors and promotes healthy decomposition.Temperature, moisture, and airflow are key factors in worm composting.Freezing food scraps can speed up the composting process.Citrus, garlic, and onion should be avoided in worm bins.Worms can breed to fill their space without overpopulating.Cathy's journey into composting began with a personal challenge.Education and workshops are essential for promoting composting.Connecting with nature through gardening fosters a peaceful existence.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Flower Farmer Forum podcast, host Liz speaks with Marilyn about the significance of Google Business Profiles for local businesses. They discuss how to set up and optimize these profiles to enhance visibility, engage with customers, and gather reviews. Marilyn emphasizes the importance of regular updates and content creation to maintain an active presence on Google, which can lead to increased customer traffic and business growth. The conversation also touches on strategies for effectively asking for reviews and the overall impact of a well-managed Google Business Profile on local business success.TakeawaysGoogle Business Profiles are essential for local visibility.Regular updates to your profile can enhance search relevance.Engaging with customers through posts and Q&A is crucial.Photos and videos improve your profile's attractiveness.Claim and verify your business profile to start.Use keywords in your business name and description.Encourage customers to leave reviews with QR codes.Responding to reviews is important for reputation management.Content on your profile can drive traffic to your website.Investing time in your Google Business Profile pays off. Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Attention Florists! We're back with another episode on how to sell local flowers, this time with a closer look at building a retail customer base who understands what local is and helps you tell the story of the stems.  Unlike events, retail is all about building a relationship that lasts for life.  A handful of dedicated customers evangelizing about how awesome your business are what you need.  Not droves of social media followers.  Guest Ellen Frost, owner of Local Color Flowers in Baltimore, has a YouTube channel and a valuable weekly education email.  Check them out! This podcast is brought to you by the Philadelphia Floral Guild, where we're building community around sustainable local flowers.  If you're a florist in the Philadelphia area, we'd love to have you shop with us!  Click here to learn how.  Sign up for PFG's newsletter to get regular updates about what's in season.   Not a Philadelphia area florist? Look for flower farms near you on the Rooted Farmers website or through localflowers.org.  Why use local flowers?  In addition to give your shop or studio a unique value proposition that will galvanize and inspire your customer base, local stems mean:  Less Shrink: Without the stress of a long ride in the global supply chain, our stems are superior in quality with much less breakage and far better hydration. Less Labor: Our growers do all the work of a studio assistant, stripping stems and making fresh cuts on stems that go directly into water and never leave a water source. This means you do not have to process anything! Less Trash: There are no boxes, packing paper, bubble wrap, box straps, plastic sleeves, and all the other usual trash that comes with a flower delivery from the traditional wholesaler. Less Carbon Burned: Imported flowers in the US typically travel 2,500 or more miles in refrigerated planes, trucks and boats to reach you.

First 20 farmers sign up here to waive the activation fee: https://www.farmerstoflorists.com/offers/MaYLNyjv/checkout?Learn more about Farmers to Florists: https://www.farmerstoflorists.com/f2f-farmerIn this episode of the Flower Farmer Forum podcast, host Liz introduces FarmersToFlorists.com, a platform designed to connect flower farmers with florists. Liz discusses the challenges faced by florists in sourcing local flowers and how her platform aims to streamline the process. The conversation covers the features of the website, pricing options, and the importance of building relationships between farmers and florists. Liz emphasizes the need for a sustainable business model and the potential for growth in the floral industry.TakeawaysFarmers to Florists was created to help flower farmers and florists connect more efficiently.Many florists struggle to buy local flowers due to logistical challenges.The platform allows farmers to manage their wholesale orders and communicate directly with florists.Identifying the right type of florist is crucial for flower farmers.The website offers a password-protected page for florists to see available flowers.Farmers can keep 100% of their earnings without commission fees.The platform is designed to save time and maintain boundaries for flower farmers.Customization options are available for farmers to tailor their pages.The goal is to have a vetted network of flower farmers for florists to rely on.Future marketing strategies include reaching out to florists and promoting the platform at conventions.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Are you feeling overwhelmed, exhausted, or just running on empty? Whether it's the chaos of Valentine's week or just the daily grind of running a floral business, it's time to talk about real self-care. And no, self-care isn't selfish—it's essential.In this episode, Jen shares three key self-care principles that will help you stay grounded, avoid burnout, and show up as the best version of yourself in both business and life. If you're constantly giving to everyone else and leaving yourself last, this episode is for you.

Episode 268: Flowers are known to speak the unspoken sentiments of love, care gratitude and sincerity, but sometimes the accompanying notes have a whole lot more to say – especially at Valentine's Day! In this episode, Lori and Vonda asked Flower Clique members to share the most unusual (and occasionally jaw-dropping) Valentine's Day card messages they've ever received from a customer. Tune in to discover the sweet, the silly, and the truly unexpected ways people say “I love you”—and beyond.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

In this episode of the Flower Farmer Forum podcast, Liz discusses the pros and cons of growing zinnias, a popular flower among flower farmers. She highlights their ease of growth, high yield, and vibrant colors, making them ideal for casual arrangements and you-pick farms. However, she also addresses challenges such as their tendency to bend, issues with water quality, and poor performance in cooler storage. Liz provides insights on the best varieties for different uses and concludes with a verdict on whether zinnias are a worthwhile addition to a flower farm.TakeawaysZinnias are bright, cheerful, and easy to grow flowers.They are a staple in many flower farms due to their high yield.Zinnias add volume and texture to floral arrangements.They thrive in hot weather, making them ideal for summer.Zinnias can turn water slimy quickly, affecting vase life.They do not store well in coolers, impacting wedding work.Choosing the right zinnia variety is crucial for intended use.The wiggle test helps determine the right time to harvest zinnias.Zinnias are great for you-pick sections due to their popularity.They are productive and profitable but come with some quirks.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Are you tired of navigating the floral industry alone? Do you crave a supportive community, business accountability, and strategic planning to grow your business? In this episode, Jen shares the heart and vision behind the Floral CEO Mastermind 2.0, a transformational program for florists looking to build a profitable and sustainable business.With expert coaching, deep community support, and monthly business + life coaching sessions, this mastermind is designed to help florists level up—whether you're struggling with pricing, overwhelmed with managing it all, or just looking for a network of like-minded floral entrepreneurs.

Episode Summary:Feeling stuck on how to get more wedding clients or grow your floral business? In this episode, Jen breaks down the wedding sales funnel and how florists can strategically fill their pipeline with high-quality leads. Whether you're booking weddings, corporate events, or everyday orders, Jen shares proven methods to get in front of the right people and build a steady stream of clients.You'll learn how to position yourself in the industry, build relationships with planners and venues, leverage your personal network, and create marketing strategies that keep your business top of mind for potential customers. If you want consistent bookings and predictable growth, this episode is a must-listen!Key Takeaways:1. Understanding the Wedding Sales FunnelNewly engaged couples start at the top of the funnel with major decisions: date, venue, and photographer.Florists come in after those big decisions, so networking with planners, venues, and photographers is key.Being the florist that industry professionals recommend is how you fill your funnel with ideal clients.2. Build Strong Vendor RelationshipsConnect with wedding planners, venues, and photographers—they're the ones referring clients before they reach you.Stay top of mind by consistently engaging with vendors, attending networking events, and offering referrals.If you send business to a planner, they're more likely to return the favor!3. Filling Funnels for Different Floral NichesWeddings: Network with planners, venues, and photographers to become their go-to florist.Everyday Deliveries: Focus on SEO and website optimization to rank higher in searches.Corporate Events: Connect with hotels, event planners, and corporate venues for repeat business.4. Your Personal Network is a GoldmineDoes everyone you know, know what you do? If not, you're missing opportunities!Regularly post on your personal social media (Facebook & Instagram) about your floral business.Example posts:“Here are my Valentine's Day specials!”“Loved creating this stunning bouquet for a wedding last weekend!”“Excited to be featured in [XYZ Bridal Magazine]!”People want to support you, but they need reminders that you're in business!5. The Power of Value-Driven MarketingAlways ask: “Is this content helping fill my funnel?”Provide value—educate, inspire, and showcase your expertise in floral design.When people trust your knowledge and skill, they'll choose you over the competition.6. Consistency is the Secret to SuccessMarketing and networking should be consistent, not seasonal.Regularly post, engage, attend events, and build relationships to stay relevant.If you're not showing up, someone else will take your spot!Action Steps to Fill Your Funnel & Get More Clients:✅ Network with Industry Professionals:Connect with wedding planners, venues, photographers, and corporate event managers.Send referrals to vendors and build genuine relationships.✅ Leverage Your Personal Network:Post quarterly updates on your personal Facebook & Instagram about your business.Remind friends & family that they can support you by referring clients.✅ Optimize Your Marketing & SEO:If you do daily deliveries, invest in SEO to appear in local searches.Ensure your website is easy to navigate, professional, and reflects your pricing.✅ Create Value-Driven Content:Focus on showcasing your expertise to attract dream clients.Share behind-the-scenes, testimonials, and floral education to build trust.✅ Stay Consistent in Networking & Marketing:Attend industry events, follow up with vendors, and stay engaged year-round.Filling your funnel is an ongoing process—make it a priority!Resources & Links:

This conversation explores various aspects of flower farming, focusing on spring blooms, growing techniques, challenges faced by farmers, and the importance of both annuals and perennials. The speakers share their experiences, mistakes, and successes in cultivating flowers, particularly in colder climates. They discuss strategies for fall planting, overwintering techniques for specific plants like eucalyptus, and the significance of timing in seed starting. The conversation concludes with insights on wildflower patches and the overall journey of flower farming. In this conversation, the speakers discuss various innovative planting techniques and strategies for flower farming, focusing on specific flowers like peonies, tulips, anemones, and feverfew. They share personal experiences with planting in high tunnels, experimenting with fall planting, and the challenges of timing blooms for events. The discussion also covers the use of frost cloth versus plastic for plant protection and the importance of staggering plantings to ensure a continuous supply of flowers throughout the growing season.TakeawaysSpring blooms require careful planning and knowledge.Mistakes in flower farming can be costly but are learning opportunities.High tunnels can significantly extend the growing season.Bells of Ireland can be tricky to grow from seed.Early planting is crucial for success with cold hardy annuals.Perennials play a vital role in early flower production.Eucalyptus can be overwintered with proper care and techniques.Timing in seed starting is essential for successful blooms.Wildflower patches can thrive with the right conditions and care. Experimenting with different planting techniques can yield surprising results.Using fabric can help keep the ground warm for early blooms.Fall planting can be a viable option if conditions are right.Lysianthus can be planted in succession for extended blooms.Peonies can benefit from being grown in tunnels for earlier blooms.Staggering tulip plantings helps manage bloom timing for events.Anemones and ranunculus can be grown together for a longer flowering period.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode, Liz discusses the valuable lessons learned from attending wedding expos and how they can enhance revenue for flower farmers. She emphasizes the importance of networking, showcasing seasonal flowers, managing client expectations, and the significance of authenticity in building relationships with clients. Liz also shares insights on understanding wedding budgets and the educational role florists can play in the planning process. The conversation wraps up with key takeaways and future plans for expanding her business.TakeawaysNever say never about adding weddings to your revenue stream.Wedding expos provide significant networking opportunities.Showcasing locally grown seasonal flowers is essential.Managing client expectations is crucial in wedding planning.Understanding wedding budgets helps in client education.Authenticity is key in building relationships with clients.Strategic displays should reflect what you can deliver.Weddings can be a great income source without major crop changes.Clear communication is vital for successful consultations.Future plans include expanding the business and offerings.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Free Download: https://www.sunnymarymeadowcoaching.com/cut-flower-care-tipsIn this episode of the Flower Farmer Forum podcast, Liz discusses how to care for locally grown flowers from the perspective of the customer. She emphasizes the unique qualities of these flowers, the importance of educating customers on their care, and sustainable practices in flower farming. The episode provides practical tips for prolonging the life of bouquets and highlights the significance of supporting local agriculture.TakeawaysLocally grown flowers have fewer chemicals and are safer for the environment.Educating customers on flower care enhances their experience and satisfaction.Changing the water daily is crucial for flower longevity.Flowers should be kept away from direct sunlight and heat.Avoid storing flowers near fresh fruit to prevent wilting.Trimming stems at an angle helps flowers absorb water better.Removing leaves below the waterline prevents bacterial growth.Locally grown flowers celebrate nature and support sustainable agriculture.Providing customers with care tips can improve their results and happiness.Utilizing email marketing can help build a customer base.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode, I'm chatting with Grace McDonald from Flower Clvb, a fun little floral studio in West Philly.  Grace is a builder of strong community and an advocate for the earth.  She's put a unique spin on educating the next generation about flowers and nature.  This episode is packed full of gems to apply to your own business! Be sure to check out Grace's Instagram feed @flowerclvb.  It's a great spot to see all-local designs and get inspiration.   This podcast is brought to you by the Philadelphia Floral Guild, a collective of flower farms in the mid-Atlantic region selling together to florist and other wholesale buyers. We help you elevate your design work and manifest a better tomorrow with locally-grown stems.  Visit philadelphiafloralguild.com to learn more and follow us on Instagram @phillyfloralguild for regular inspiration.  Sign up for our newsletter to stay up to date on what's in season, tips and tricks for design, and the latest episodes.  Not near Philadelphia but would like to source local flowers for your business?  Check out localflowers.org and rootedfarmers.com to find a flower farm near you.   What Can Locally Grown Stems Do For Your Floral Business? Less Shrink: Without the stress of a long ride in the global supply chain, our stems are superior in quality with much less breakage and far better hydration. Less Labor: Our growers do all the work of a studio assistant, stripping stems and making fresh cuts on stems that go directly into water and never leave a water source. This means you do not have to process anything! Less Trash: There are no boxes, packing paper, bubble wrap, box straps, plastic sleeves, and all the other usual trash that comes with a flower delivery from the traditional wholesaler. More Inspiration:  Designing with the seasons sparks creativity.  No two weeks are the same.  More Community:  Workign with local growers is a very personal connection.  You'll grow your community every time you buy local.     

https://www.fsa.usda.gov/The Marketing Assistance for Specialty Crops (MASC) program provides financial assistance to specialty crop producers to help them expand domestic markets or develop new markets for their crops. MASC helps specialty crop producers offset higher marketing costs related to:Tenderness and perishability of specialty crops like fruits, vegetables, floriculture, nursery crops and herbs;Specialized handling and transport equipment with temperature and humidity control;Packaging to prevent damage; Moving perishables to market quickly; andHigher labor costs. In this episode of the Flower Farmer Forum podcast, Liz discusses the USDA's Marketing Assistance for Specialty Crops (MASC) program, which aims to provide financial support to specialty crop producers facing unique challenges. The episode covers the eligibility criteria, application process, and potential payouts, emphasizing the importance of accurate bookkeeping and registration with the FSA. Liz shares her personal experiences and insights on navigating the program, as well as tips for managing finances effectively in the flower farming business.TakeawaysThe MASC program is designed to assist specialty crop producers.Producers can report sales based on raw goods without value added.Eligibility for the program requires registration with the FSA.The program has a total funding of $2 billion available.Payouts will depend on the number of applicants and reported sales.Accurate bookkeeping is essential for applying to the program.The application process is straightforward and can be completed online.Producers should keep detailed records to prepare for potential audits.The payout structure is tiered based on reported sales amounts.Resources and courses are available for producers needing help with bookkeeping.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this conversation, Liz discusses her goal-setting strategies for the upcoming year, focusing on personal, business, and relationship goals. She emphasizes the importance of writing down goals, evaluating them, and adapting strategies as needed. The discussion also covers the Pedals and Profits Challenge, which aims to hold participants accountable for their goals. Liz shares insights on building relationships within the wedding industry and the significance of SMART goals in achieving success. The conversation concludes with reflections on tools and resources that can aid in reaching these goals.TakeawaysSetting specific goals is crucial for success.Evaluate your goals regularly to ensure they are realistic.Building relationships can significantly impact business growth.SMART goals help in creating a clear path to success.Accountability is key in achieving your goals.Adapt your strategies based on what works and what doesn't.Utilize tools and resources to streamline your processes.Personal goals should align with business objectives.Networking is essential in the wedding industry.Celebrate small victories to stay motivated.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

The new year is coming

In this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergen discusses the numerous benefits of locally grown flowers, emphasizing the importance of having a well-prepared elevator pitch to advocate for local blooms. She highlights the unique qualities of local flowers, including their freshness, sustainability, and support for the local economy. Liz also introduces a new resource, FarmersToFlorist.com, aimed at fostering collaboration between flower farmers and florists.TakeawaysLocally grown flowers offer unmatched quality and freshness.Having an elevator pitch is crucial for advocating local flowers.Local flowers support the local economy and community.Sustainability in flower farming is a gradual process.Unique varieties of flowers are often only available locally.Florists value the quality and convenience of local flowers.Price should not be the main focus when selling local flowers.Educating consumers about local flowers is essential.FarmersToFlorist.com aims to connect farmers and florists.Networking opportunities can elevate the local flower industry.Helpful Links:Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Welcome to Mornings with Mayesh with host, Yvonne Ashton. For those joining us for the first time, this is your go-to destination for all things floral design, industry insights, and inspiring conversations with incredible designers who are shaping our floral community. We are thrilled to have welcomed Ashley Overholser of Primavera and our final 2024 Mayesh Design Star. We dove into a powerful conversation about the intersection of floristry, creativity, and personal growth. Ashley's journey from discovering flowers as a path to healing to building a successful corporate floral design business is both inspiring and instructive. We explored her creative process, influenced by "The Artist's Way," and get her expert insights into the world of corporate floristry. Visit our blog for the show notes and video replay: https://www.mayesh.com/blog/mwm-corporate-floristry-ashley-overholse 

Yva Las Vegass is a groundbreaking musician and queer icon whose journey from immigrant busker to trailblazing artist has shaped the soundscape of both Venezuelan folklore and American alternative music. Born in Venezuela, Yva began her musical career as a busker, performing on the streets of Seattle after immigrating in the early 1980s. Her unique fusion of traditional Venezuelan rhythms and melodies with the raw energy of punk and alternative rock became a hallmark of her sound, which she introduced to the American music scene in the 1990s. Throughout her career, Yva has been involved in several influential bands, including Dos Mundos with Deanna Chapman, later renamed Tres Mundos with the addition of Christine Gunn in the Cello. In Seattle Yva sang in Bochinche the only salsa band in the city at the time. Together with her band mates from Tres Mundos she formed Delusions of Grandeour a fusion of pop, folk, punk and rock where they played original tunes. in the early 90's she joins the Florists,a funk rock band as the vocalist and guitar player and the band, Sweet 75, who together made a record and toured the U.S and parts of Europe. All the while she continued performing and writing venezuelan folkloric songs on her own.  She continues to explore themes of identity, cultural resistance, and the experiences of marginalized communities. Today, she is a fixture in the NYC music scene, performing in clubs and theaters projects alike, and remains an independent force in the world of music and performance art, defying boundaries and challenging conventions as a queer female Venezuelan alternative artist. Her contributions to both folklore and alternative music have made her an influential figure for young artists living in NYC today.

Wondering which tools and supplies you need to get started in flower arranging? Looking for a last-minute holiday gift for a flower lover? In this excerpt from episode 14, Lisa and Layne are joined by Ellen Frost of Local Color Flowers to discuss the essential tools and supplies to include in a floral design kit. Listen to the podcast and get ready to build the ultimate flower arranging kit for yourself or a flower-loving friend! The video version of Lisa, Layne, and Ellen's conversation will be posted to The Gardener's Workshop's YouTube channel, where all “Seed Talk” episodes are organized into a ⁠⁠⁠⁠playlist⁠⁠⁠⁠. In addition, auto-generated transcripts are available for viewing on YouTube. If there is a question or topic you would like to hear discussed on a future episode of “Seed Talk”, please fill out the form linked below. We would love to hear your suggestions! Mentions: "Seed Talk" YouTube Playlist Episode 14 - DIY Flower Arranging Kit with Ellen Frost Ellen's Website, Local Color Flowers Website Shop TGW Website: Shears, Cut-Flower Food, On-Demand Workshop: Preparing to Sell to Florists, Florist School Online: Building Your Business with Local Flower Sourcing Shop TGW App: Floral Netting, Clear Oasis Tape Other Items: Floral Genius Flower Frogs, Vases, Stem Wire "Seed Talk" Topic Suggestion Form TGW YouTube Channel TGW iPhone App (iOS App Store) TGW Android App (Google Play) Sign up to receive our weekly Farm News! The ⁠⁠⁠⁠"Seed Talk with Lisa & Layne"⁠⁠⁠⁠ podcast is produced by ⁠⁠⁠⁠The Gardener's Workshop⁠⁠⁠⁠ and co-hosted by Lisa Mason Ziegler and Layne Angelo. Lisa is the founder and owner of The Gardener's Workshop, where Layne works as Seed Manager. Lisa is the award-winning author of ⁠⁠⁠⁠Vegetables Love Flowers and Cool Flowers⁠⁠⁠⁠ and the publisher of ⁠⁠⁠⁠Flower Farming School Online, Farmer-Florist School Online, and Florist School Online⁠⁠⁠⁠. Watch ⁠⁠⁠⁠Lisa's Story⁠⁠⁠⁠ and connect with her on social media. Layne is an avid gardener, seed starter, and engineer who loves learning and applying her technical knowledge to all areas of life, including gardening and growing flowers. Thanks for joining us!

In this heartfelt minisode of The Floral Hustle Podcast, we're diving into a topic that resonates with so many: self-care and the importance of putting yourself first. As florists, mothers, partners, or caregivers, it's easy to put everyone else's needs ahead of our own. But running your business and life on empty isn't sustainable. Join me as we explore why self-care isn't selfish—it's essential—and how taking care of yourself can help you show up as your best self for your business, your family, and yourself.What You'll Learn in This Episode:Why prioritizing yourself isn't selfish—it's necessary for successHow running on empty impacts your business and relationshipsPractical ways to create boundaries and carve out time for self-careTips for giving yourself grace during busy seasons like the holidaysThe importance of scheduling self-care activities to stay balancedKey Topics Discussed:The Myth of Selfishness in Self-Care:Society often tells us that putting ourselves first is selfish, especially as mothers and caregivers.Why prioritizing yourself allows you to show up better for everyone else.The Impact of “Running on Empty”:How neglecting your needs leads to burnout, resentment, and snapping at others.Why your business and relationships deserve more than the “leftover version” of you.Creating Boundaries That Support You:How to have honest conversations with your family or partner about your needs.Examples of boundaries: dedicating time for yourself, delegating tasks, and saying no.Practical Self-Care Strategies:Schedule activities that replenish you, such as massages, workouts, or hobbies.Let go of unnecessary tasks or expectations that don't bring joy (like perfectly wrapped gifts).Giving Yourself Grace:Why it's okay to let go of perfection and embrace “good enough.”How to recognize when it's time to pause, reflect, and reset.A Reminder for the Busy Florist:During wedding season or school breaks, self-care becomes even more critical.You deserve rest, joy, and time to recharge.Action Steps for Florists & Creatives:Reflect on areas in your life where you're running on empty and prioritize time to recharge.Identify one self-care activity you can schedule this week that makes you feel good.Have a conversation with your partner or family about how they can support you better.Give yourself grace during busy seasons and let go of unnecessary expectations.Subscribe & Connect:If this episode resonated with you, subscribe to The Floral Hustle Podcast for more tips on balancing life and business. Follow me on Instagram @‌TheFloralHustle and share how you're committing to self-care this season. Remember, you deserve it!Thank you for listening, flower friend. Wishing you a flower-filled, restful week!

In this week's show:Eimer Daly brings a Health and Wellness Gift Guide.Sinead Crowe, Intuitive Eating Counsellor on festive food without the guilt and shame.Jason and Laura, Florists in Co Laois tell their story and remind us all of the true meaning of Christmas.

Hello, I'm Lenny Larkin! I run B Side Farm in Oregon and have written a book called Flower Farming for Profit. My focus is on helping flower farmers grow their businesses effectively. I also offer online courses, including a short course called Profitable Flower Farming, which helps people understand the business side of flower farming. Today I'd like to answer your questions on topics ranging from business tactics to planting schedules. Let's begin! What Are Your Thoughts on Pricing Flowers? Pricing can be tricky! Beginners often hesitate to charge more for fear of losing customers or worry about undercutting fellow farmers by pricing too low. A good starting point is researching local prices by visiting other farms or checking wholesaler comparisons for market insights. When selling directly, remember that customers are aware of flower market prices. By staying updated on costs, you can competitively price your products and maintain profitability. How Many Flower Varieties Should New Farmers Grow? As a beginner in flower gardening, start small and simple. Focus on ten to twenty varieties instead of trying to grow everything at once. This way, you can nurture them without feeling overwhelmed. Avoid the common mistake of growing too many types of flowers at once, which can lead to confusion. Instead, experiment with a few different flowers to see which ones thrive and are popular, allowing you to specialize effectively. Where Can I Learn to Design Bouquets? Learning bouquet design is best through hands-on practice, so don't hesitate to experiment! YouTube has great resources with designers like Julio from The Flower Hat and Amy Balsters, who offer tutorials to help you master bouquet design. What About Investing in Perennials and Shrubs? If you're tired of starting seeds and want a change in your routine, consider investing in perennials and shrubs. They add lasting beauty to your farm or garden. Start small, as they can be costly upfront. I once invested $25k in peonies, but most farmers begin with just a hundred plants. You might also grow hydrangeas and spireas, which are both beautiful and popular. How Do I Work on Pricing with Florists? Pricing flowers can be challenging. It's important to discuss requirements and budget constraints with florists. If flower costs exceed their budget, ask about alternative types they might buy. This feedback can help adjust your inventory. Final Thoughts I love being part of this flower-farming community! We're all in this together, and I'm here to help you navigate the challenges of running a flower farm. Please follow me on social media at the links below! Mentions Lennie's Instagram: ⁠flowerfarming.forprofit⁠, ⁠B-Side Farm⁠ Lennie's online course: ⁠Profitable Flower Farming Dave's online course: Bulbs, Perennials, Woodies, and More Spring Meadows: flowering shrub wholesale liners & pots⁠ ⁠The Gardener's Workshop on Instagram⁠⁠⁠ ⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠ ⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠ The⁠⁠⁠ Field and Garden Podcast⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠ Vegetables Love Flowers and Cool Flowers⁠⁠⁠, owner of⁠⁠⁠ The Gardener's Workshop,⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠ and the publisher of⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠ and⁠⁠⁠ Florist School Online.⁠⁠⁠ Watch⁠⁠⁠ Lisa's Story⁠⁠⁠ and connect with Lisa on social media!

Welcome back, flower friends! In this week's minisode, we're diving into the five most common mistakes florists make when tackling large-scale installations—and how to avoid them. Whether you're a florist looking to boost revenue or a creative aiming to level up your design game, this episode is packed with actionable tips to help you create jaw-dropping installations that wow your clients and leave a lasting impression.

Imagine having complete clarity over your finances, knowing what's coming in and going out, and building consistent, predictable profits.

My guest this week is Sarah Jo Eversole, owner of Everbloom Fields in Lancaster, TX. It might be a micro flower farm, but she produces not only exceptional quality blooms but high volume as well. She shares many of her experiences as a grower especially decisions on what to grow to be more profitable. There's a wealth of growing and business tips in this episode, and it's our hope that you're inspired and encouraged that no matter the size of your business, it's yours and has every opportunity to succeed.  Learn more about Sarah Jo and all of our past guests by visiting TheFlowerPodcast.com Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more! Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live's, and video extras. Sponsors of The Flower Podcast ASCFG Farmer Bailey Rooted Farmers Real Flower Business Accent Decor The Gardeners Workshop

In this episode, we're diving deep into how you can win the marketing game as a florist and start attracting dream customers consistently.If you're ready to stop chasing low-budget clients and instead bring in high-value, appreciative customers, this is the episode for you! I'll be sharing my 3-step blueprint to get your business noticed by the right people, increase your sales, and grow your business this year.Winning Website Roadmap for FloristsI've created a course specifically to help florists build powerful websites. Find it here: Winning Website Roadmap for Florists.The Flower Boss FormulaAre you craving a proven, step-by-step roadmap to floral business success — one that's focused on growth and profitability? Check out my Flower Boss Formula here.

Let's get you closing more enquiries with wayyyyyy less effort! In this episode, we dive into the 5 game-changing tips that will help you master your wedding consultations so you can increase your close rate and make more money.

In this episode, I'm sharing the 9 powerful secrets every ambitious florist needs to know to build a thriving, profitable business.

In this episode, farming couple Benny & Courtney Pino talk about the nuances and differences between selling cut flowers to local florists versus designers.  Make farming easier with the Paperpot Transplanter and Other Farm Efficiency Tools and Equipment at Modern Grower. Follow PaperpotCo on IG https://instagram.com/paperpotco Podcasts by Diego Footer: Microgreens: https://apple.co/2m1QXmW Vegetable Farming: https://apple.co/2lCuv3m Livestock Farming: https://apple.co/2m75EVG Large Scale Farming: https://apple.co/2kxj39i Small Farm Tools at Modern Grower

Join us for a trip to an LA original this week: the Original Los Angeles Flower Market downtown. If you can grow it -- and if it smells good -- this is where you'll find it. Florists come from all over town and go through millions of stems a year. Did you know flowers are like fashion? What do you think is "trendy" right now? We'll meet the man in charge and a second-generation vendor.

In this episode, we dive deep into the top 3 sales mistakes that hold florists back and reveal simple, powerful solutions to turn things around.

Welcome back to The Floral Hustle Podcast! In this episode, we dive deep into the often-overlooked challenge of mental load, especially for florists juggling business, family, and personal responsibilities. If you're feeling overwhelmed by the demands of running a floral business while managing your household and personal life, this episode is for you.Key Topics Covered:Understanding Mental Load: What it is and why it's a significant hurdle for women entrepreneurs, particularly in the floral industry.The Impact on Your Business: How mental load can stifle creativity, hinder business growth, and affect your overall well-being.Actionable Strategies: Practical tips to lighten your mental load, including having crucial conversations, setting boundaries, and delegating tasks both at home and in your business.Sunday Night Prep: A game-changing routine to set your week up for success, allowing you to focus on what truly matters—growing your business and achieving your goals.Empowering Your Support System: Learn how to engage your partner, kids, and even employees in reducing your mental burden, so you can reclaim your time and energy.Why You Should Listen:Balancing the demands of entrepreneurship with the responsibilities of family life is no easy task. This episode offers real-world advice on how to create the mental space needed to drive your business forward. By implementing the strategies discussed, you'll be better equipped to handle the pressures of business ownership, nurture your creativity, and achieve the growth you've been striving for.Don't Miss This If:You're a florist struggling to find time for creative projects.You feel overwhelmed by the daily grind and need actionable steps to reduce stress.You want to learn how to prioritize your well-being while running a successful floral business.Subscribe & Review:If you enjoyed this episode, please subscribe and leave a review. Your feedback helps us reach more florists like you who are eager to grow their businesses.Join the Conversation:Have you implemented any of these strategies to manage your mental load? Share your experience with us on Instagram @‌TheFloralHustlePodcast and use the hashtag #FloralHustle. We'd love to hear your stories and tips!Resources Mentioned:Sunday Night PrepJoin the Floral CEO MastermindStay Connected:Follow us on Instagram @‌TheFloralHustlePodcast for daily inspiration, tips, and updates.

This weeks my guests are Leandra Gollob and Daniel Mench of Cocolani Gardens located on the island of Oahu, Hawaii. Both were born and raised on the windward side of Oahu, where they've grown up with a love for all things nature. Together with this love and gratitude, they farm one-acre of lush tropical land with over 50 varieties of ginger and heliconia! Some species include sexy pink heliconia, kawauchi, stricta, tagami, torch gingers and an assortment of beehive gingers amongst many others. They strive to push the boundaries of tropical floristry by searching for uncommon species of flowers, and using novelty plants and fruits found locally in their arrangements. From seed to table, they personally manage the entire process to ensure their clients are provided with the best possible blooms for the events they produce. Learn more about Leandra and Daniel and all of our past guests by visiting TheFlowerPodcast.com Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more! Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live's, and video extras. Sponsors of The Flower Podcast ASCFG Farmer Bailey Rooted Farmers Real Flower Business Accent Decor The Gardeners Workshop

Are you ready to unlock the secrets to profitability in your floral business? In this empowering episode, Kathleen reveals the right profit targets every florist should aim for, including her simple math you can use to set achievable financial goals.Tune in to learn how to set the right targets, understand your profit margins, and adopt a mindset that drives growth and profitability. Don't miss this essential guide to making your floral business more financially sustainable!

Get ready for our inspiring conversation with Janis Harris and Melanie Harrington as these two farmer-florists bring us a preview of their upcoming presentations at the Slow Flowers Summit, taking place next week in Banff, Alberta, Canada. In just a few days, I'll be gathering with nearly 100 attendees at the Slow Flowers Summit, which […] The post Episode 668: Slow Flowers Summit Preview with Farmer-Florists Melanie Harrington of Dahlia May Flower Farm and Janis Harris of Harris Flower Farm  appeared first on Slow Flowers Podcast with Debra Prinzing.

Florists finally free in Louisiana… Trump Guilty… CTF breaking news… Bed Rail Recall… Spelling Bee Spell Off… Bible Bee semi finals round… Madonna sued again… Dog guy changes his mind… chewingthefat@theblaze.com Hurricane season starts tomorrow… So does Pride… Mavericks/Celtics NBA finals… Bird Flu in humans… mRNA vax for bird flu?... Boeing will now have oversight … Peltz sold Disney stake for a billion… A look at lotto… Guest: Matt Kibbe… Game Show: What's The Lie? Contestant: Matt Kibbe… Learn more about your ad choices. Visit megaphone.fm/adchoices