Podcasts about florists

Ondrea Kidd has been recognized by MSN as one of the “Top 10 Florists to Watch in 2025”, bolstering the farm's status as a leader in eco-friendly, heirloom floral design. The report highlighted innovators shaping the future of luxury floral design and it came as a complete surprise to this farmer-florist based in Idaho Falls, […] The post Episode 722: Ondrea Kidd of Idaho Falls-based Sowing Joy Farm named Top 10 Florists to Watch in 2025 by MSN appeared first on Slow Flowers Podcast with Debra Prinzing.

Does playing the Instagram game leave you frustrated and disheartened? Join Kathleen for this episode where she shares essential tips on shifting your strategy from "vanity metrics" to optimizing for localized SEO — which is where the real power of Instagram lies for florists.

Free Download: https://www.sunnymarymeadowcoaching.com/cut-flower-care-tipsIn this episode of the Flower Farmer Forum podcast, Liz discusses how to care for locally grown flowers from the perspective of the customer. She emphasizes the unique qualities of these flowers, the importance of educating customers on their care, and sustainable practices in flower farming. The episode provides practical tips for prolonging the life of bouquets and highlights the significance of supporting local agriculture.TakeawaysLocally grown flowers have fewer chemicals and are safer for the environment.Educating customers on flower care enhances their experience and satisfaction.Changing the water daily is crucial for flower longevity.Flowers should be kept away from direct sunlight and heat.Avoid storing flowers near fresh fruit to prevent wilting.Trimming stems at an angle helps flowers absorb water better.Removing leaves below the waterline prevents bacterial growth.Locally grown flowers celebrate nature and support sustainable agriculture.Providing customers with care tips can improve their results and happiness.Utilizing email marketing can help build a customer base.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Flower Farmer Forum podcast, host Liz discusses the 'Miracle on 34th Street' philosophy, emphasizing the importance of customer service and community support in the flower farming business. She shares personal anecdotes about her journey in the floral industry, the challenges of meeting customer needs, and the significance of maintaining integrity and generosity in business interactions. Liz also opens up about her recent personal struggles, including a miscarriage, and announces her upcoming book, 'Flowers Bloom Anyway,' which reflects on her experiences with grief and resilience.TakeawaysThe Miracle on 34th Street motto emphasizes customer service.Building loyalty comes from making customers feel valued.Directing customers to others when you can't help builds trust.An abundance mindset is crucial in business.Playing offense rather than defense leads to success.Integrity and generosity are key to brand reputation.Personal experiences shape business philosophies.Grief can lead to personal growth and new insights.Creating positive experiences is essential for community strength.The journey of entrepreneurship includes both challenges and triumphs.Helpful Links:Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/authorConsult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-productsFarmers to Florists: https://www.farmerstoflorists.com/Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Do you really know if you're pricing your floral work for profit? In this episode, Jen dives deep into the top five pricing mistakes florists make—and exactly how to fix them. From emotional pricing and delivery miscalculations to ignoring profit margins, this is your wake-up call to stop treating your business like an expensive hobby and start making real money.Whether you're brand new or a seasoned florist, Jen's no-fluff advice will help you gain confidence, price with intention, and finally build the profitable business you deserve.What You'll Learn:

In this episode of the Flower Farmer Forum podcast, host Liz and guest Matt Diamante discuss essential marketing strategies for small businesses, focusing on social media and SMS marketing. They explore the importance of video content, the dynamics of going viral, and effective ways to build an SMS list. The conversation emphasizes the need for small business owners to adapt to changing marketing landscapes and engage their audiences meaningfully.TakeawaysSocial media should focus on audience connection and trust.Video content is prioritized by platforms like Instagram and TikTok.Going viral can help local businesses gain credibility.SMS marketing is more effective than email for immediate engagement.Avoid overwhelming customers with too many texts.Physical marketing materials can create a lasting impression.Building an SMS list requires consent and engagement.Utilize events to gather customer contact information.Personalized messages can enhance customer relationships.Marketing principles are applicable across different business types.Helpful Links:Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-productsFarmers to Florists: https://www.farmerstoflorists.com/Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Flower Farmer Forum podcast, Liz discusses the critical choice between chasing time or money in the context of flower farming. She shares her personal journey through the ups and downs of running a flower farm, emphasizing the importance of investing in systems and understanding the seasons of business. Liz highlights the challenges of growth, the necessity of organization, and the balance between working hard and maintaining sustainability. The conversation serves as a guide for farmers and entrepreneurs to navigate their own paths in business.TakeawaysYou can chase time or you can chase money, but not both.Building a foundation is crucial for achieving goals.Investing in systems can lead to long-term sustainability.Chasing time often requires hiring more people and creating structure.Chasing money involves saying yes to more opportunities and working longer hours.Understanding your business's financials is essential for growth.It's important to pivot and adapt to different seasons in business.Don't believe everything you see online; many struggle behind the scenes.Creating clear boundaries can help manage customer expectations.Learning the laws and tax codes is vital for business success.Helpful Links:Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-productsFarmers to Florists: https://www.farmerstoflorists.com/Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Feeling stretched thin and constantly stuck in the weeds of your floral business? You're not alone—and it's time to fix that. In this episode, Jen pulls back the curtain on a hectic week filled with weddings, helping a fellow florist, and juggling her growing farm… all while staying laser-focused on what really matters.If you're spending hours on low-value tasks and wondering why you're burnt out, this episode will help you shift into true CEO mode. You'll learn how to audit your to-do list, protect your creative energy, and invest time where it actually pays off.In this episode, we cover:✔️ What qualifies as high-value vs. low-value tasks✔️ How to stay in your “zone of genius”✔️ The surprising power of flower friends and support systems✔️ Why even first-time wedding bookings deserve delegation✔️ How to audit your time for better business resultsWhether you're designing solo or managing a team, this is your reminder that you are the CEO—and it's time to start acting like it.Timestamps:[00:00] Welcome + a wild week behind the scenes[03:45] The difference between high-value and low-value tasks[07:00] Jen's “zone of genius” and why yours matters[10:10] Delegating, outsourcing, and why it's never too early[14:20] Support systems: The power of your flower community[18:00] Take a task audit: Are you busy or building something?[21:15] Final thoughts: protect your magic, protect your timeLinks & Resources:

In this episode of the Flower Farmer Forum podcast, Liz discusses her experiences and strategies for growing dahlias at her farm in Minnesota. She shares insights on simplifying planting techniques, improving soil conditions, and innovative methods for extending the blooming season. Liz emphasizes the importance of efficient farming practices and the benefits of community support among flower farmers.TakeawaysDahlias are resilient and can thrive with proper care.Simplifying planting techniques can reduce physical strain.Using trenches for planting can improve efficiency.Soil health is crucial for successful dahlia growth.Utilizing compost and cover crops can enhance soil quality.Staking methods can support dahlia plants during storms.High tunnels can extend the blooming season for dahlias.Proper storage techniques are essential for tuber preservation.Community support among flower farmers can lead to industry growth.Sustainable practices are key to long-term success in flower farming.Helpful Links:Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-productsFarmers to Florists: https://www.farmerstoflorists.com/Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Flower Farmer Forum podcast, host Liz discusses the realities of flower farming when it isn't a full-time job. She shares her experiences balancing multiple revenue streams, the importance of flexibility in scheduling, and practical strategies for preparing for planting. Liz emphasizes the significance of adapting to weather conditions, maximizing limited time, and maintaining flower beds effectively. The conversation concludes with encouragement for flower farmers to embrace their journey and find systems that work for their unique situations.TakeawaysFlower farming can be a side gig alongside other jobs.Flexibility in scheduling can reduce stress during peak seasons.Investing in equipment can make flower farming easier over time.Weather conditions significantly impact planting decisions.It's important to prepare in the fall for a successful spring.Planting techniques should consider soil moisture and root health.Maximizing limited time is crucial for busy flower farmers.Weeding and maintenance are essential for healthy flower beds.Using grass clippings can help with weed control.Finding a system that works for your life is key to success.Helpful Links:Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-productsFarmers to Florists: https://www.farmerstoflorists.com/Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Host Cynthia Scherr speaks with Travis Rigby owner of The Flower Box.

In this episode of the Flower Farmer Forum podcast, host Liz and guest expert Mona Bavar discuss the intersection of smart marketing, authentic branding, and the use of AI strategies to enhance customer reach without sacrificing authenticity. They explore the importance of understanding one's brand story, the emotional connections that drive customer loyalty, and the role of AI in modern marketing. The conversation also touches on overcoming skepticism towards AI, effective content creation, and the value of workshops for entrepreneurs.TakeawaysThe easy part is growing the flowers; the hard part is selling them.Understanding your brand story is crucial for clarity and vision.Emotional connections with customers are essential for small businesses.Authentic storytelling can differentiate your brand from competitors.AI can be a powerful tool for content ideation and marketing strategies.Workshops can provide valuable training for entrepreneurs.It's important to know your target audience to communicate effectively.Using AI should enhance your brand's voice, not replace it.Skepticism towards AI can be overcome with hands-on experience.The entrepreneurial journey is intertwined with personal growth.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

WBZ's Emma Friedman reports.

Are you a floral designer striving to boost your business's profitability? In this episode, Kathleen shares how to transition from struggling florist to high-profit business owner.This includes sharing her own bumpy journey that took her from corporate marketing executive, to being a highly UN-profitable florist, and finally to being a successful business owner.

Webinar: https://www.sunnymarymeadowcoaching.com/registrationIn this episode, Liz wraps up the mini-series on finding your flower farm fit by discussing advanced revenue streams such as workshops, weddings, and selling to florists. She emphasizes the importance of community engagement through workshops, the complexities and profitability of wedding florals, and the nuances of building relationships with florists for consistent sales. Liz shares her personal experiences and insights on how to navigate these avenues effectively, ensuring a sustainable and profitable flower farming business.TakeawaysWorkshops can be profitable if you enjoy teaching.Weddings require careful planning and can be stressful.Selling to florists is about building reliable partnerships.Community engagement is key in flower farming.Client expectations for weddings are very high.Workshops need proper space and tools to be successful.Pricing for weddings should reflect the true cost of flowers.Consistency is crucial when selling to florists.Understanding florists' needs can lead to better sales.Building a strong marketing strategy is essential for workshops.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of The Floral Hustle, Jen dives into the rise of Poppy Flowers and why their business model is resonating with modern couples. Spoiler alert: it's all about pricing transparency. Jen breaks down how this simple shift—openly sharing pricing and offering easy, a la carte-style ordering—has made Poppy so appealing, and why florists should stop resisting this strategy. If you're tired of getting ghosted, want to book more budget-friendly weddings, or are simply ready to simplify your process, this episode is packed with actionable insights.What You'll Learn:Why pricing transparency is a floral industry game changerHow Poppy's business model mimics a la carte flower programsThe dangers of working for companies that undervalue local floristsHow to structure your own a la carte flower offeringsJen's tips on building base recipes and “starting at” pricingWhy you don't need to custom-quote every bouquetHow Jen generated $36K+ from her a la carte weddings with minimal effortSteps to make your floral business easier and more profitableLinks & Resources:Poppy Flowers WebsiteListen to Jen's past episodes on a la carte flowersWant help building your a la carte program? DM Jen on Instagram @‌thefloralhustleApply for the Floral CEO MastermindFollow Jen:Website: http://www.thefloralhustle.comInstagram: @‌thefloralhustle

When Ruth Ann Majauskas first launched her flower farm in 2020, she tried a little bit of everything—farmers markets, retail, subscriptions. But the magic happened when she shifted her focus entirely to wholesale… selling flowers directly to florists. What started as trial and error quickly evolved into a streamlined system with loyal buyers, consistent orders, and a workflow she could count on. Now, Ruth Ann runs a thriving wholesale flower farm business—and she's helping other flower farmers learn how to do the same. In today's episode, she shares how she built her florist-focused business model, what makes the wholesale florist buyer tick, how she finds and communicates with them, what software she uses to manage weekly orders, and more. She even reveals how she uses the same marketing framework I teach inside Farm Marketing School—tailored specifically to florists.

00:00 Introduction and Revenue Insights01:40 Custom Funeral Arrangements04:30 Creative Proposal Planning05:55 Silk Flowers and Designer's Choice11:04 A La Carte Flowers and Final Thoughts

The right flowers can make the most important moments of your life even more special. Reach out to Lace and Lillies (970) 400-1438 to get floral arrangements from renowned designers. Visit http://www.laceandliliesflowers.com/ Lace and Lilies City: Fort Collins Address: 2246 Zurich Dr #110 Website: http://www.laceandliliesflowers.com/ Phone: +1 970 400 1438

In this week's episode, Kathleen shares three powerful sales strategies to help florists increase their profits without adding any new tech or using pushy sales tactics that we all hate.Instead, learn about price anchoring, optimizing your website for maximum sales, and crafting messaging that connects with what your clients actually want.Because "sales" is a just another skill that can be learned and perfected by all of us.

Sign up the the free webinar: https://www.sunnymarymeadowcoaching.com/registrationIn this episode of the Flower Farmer Forum podcast, host Liz introduces a new mini-series titled 'Find Your Flower Farm Fit.' The series aims to help aspiring flower farmers identify the best model for their unique circumstances, focusing on personal resources, market needs, and financial considerations. The first episode emphasizes the importance of assessing one's time, money, infrastructure, and community to create a sustainable flower farming business. Liz shares her own experiences and insights, encouraging listeners to evaluate their resources and align their offerings with community demands.TakeawaysThe series helps clarify what kind of flower farm fits your life.Flower farming can take many forms, from subscriptions to agritourism.Assess your resources: time, money, infrastructure, and community.Time is a crucial resource that should not be underestimated.Consider your flexibility and commitments when planning your farm.Financial investment in infrastructure is key to success.Understanding your audience is essential for profitability.Look for gaps in the market to differentiate your offerings.Don't undervalue your time when pricing your products.Engage with your community to identify their needs.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Flower Farmer Forum podcast, Liz discusses effective strategies for marketing flowers to florists. She emphasizes the importance of understanding florist needs, pricing strategies, and building professional relationships. Key tips include selling in increments of ten, knowing market prices, and presenting flowers in a way that highlights their value. The conversation concludes with a reminder that successful marketing to florists is about creating partnerships that benefit both parties.TakeawaysFlorists prefer stem counts in tens for easy calculations.Pricing should be per stem to avoid confusion.Know the market prices to set competitive rates.Bring curated samples to avoid overwhelming florists.Not all florists will appreciate your product; find the right fit.Stripped stems save florists time and add value.Establish a professional presence to attract florists.Use consistent billing systems for smooth transactions.Offer a dedicated wholesale platform for clarity.Marketing to florists is about building beneficial partnerships.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Sign up here: www.farmerstoflorists.comIn this short but powerful episode, we're talking about why florists need better options—and how YOU can be the one to provide them. Imported flowers dominate the market, but local blooms offer something truly special: unmatched freshness, sustainability, and heart.If you're a flower farmer who grows beautiful, high-quality stems and is ready to connect with florists looking for something better, visit www.farmerstoflorists.com. This brand-new directory is designed to connect florists with farmers who value quality, consistency, and community.Be part of the change. Be part of the movement. Be part of the start of something huge.

$30 Crop Planning Offer: https://www.sunnymarymeadowcoaching.com/offers/8qKFeNxGIn this episode of the Flower Farmer Forum podcast, host Liz discusses the critical aspect of crop planning for flower farmers. She emphasizes the importance of understanding fixed and flexible offerings, managing bloom times, and the mathematical calculations necessary for successful crop planning. Liz also introduces her crop planning course, designed to help farmers streamline their processes and improve profitability.TakeawaysCrop planning is essential for profitability in flower farming.Understanding the difference between fixed and flexible offerings is crucial.Managing bloom times effectively can ensure a steady supply of flowers.Succession planning helps stagger bloom periods for continuous production.Different flowers have unique picking windows that must be considered.Mathematics plays a key role in determining how many flowers to grow.Creating a calendar can help track bouquet needs and flower availability.Peace of mind comes from having a clear crop planning strategy.Joining a community can provide support and resources for flower farmers.With proper planning, flower farmers can grow efficiently and profitably.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Big goals are exciting—but figuring out how to make them happen is a challenge.In this episode, I'm sharing the exact 30-day business plan that changed everything for me. It's simple, actionable and designed to help you make real progress without the overwhelm.You'll learn:How to break down your big revenue goals into monthly targetsThe power of reverse engineering your success (so you know exactly what to do)Why getting specific is the game-changer your business needsHow to bring that ‘having done' energy into your daily actionsThe magic of 12 attempts—because growth is a long game

Find Brandon online: https://seooptimizers.com/In this episode, Liz discusses SEO optimization for small businesses with Brandon Leibowitz, founder of SEO Optimizers. They explore the importance of SEO for small business owners, particularly those in niche markets like flower farming. The conversation covers the basics of SEO, strategies for optimizing websites, the significance of content creation, and the role of video in enhancing online visibility. Brandon shares practical tips on keyword research, avoiding common pitfalls, and leveraging various platforms to drive traffic. The episode emphasizes the long-term benefits of SEO and the need for patience and consistency in building online presence.TakeawaysSEO is crucial for small businesses to convert hobbies into profitable ventures.Understanding SEO basics is essential for increasing online visibility.Optimizing website content with relevant keywords can significantly improve search rankings.Creating dedicated pages for specific keywords enhances SEO effectiveness.Regularly updating content keeps it relevant and improves search engine rankings.Video content can boost SEO when embedded on websites.Keyword research is vital for targeting the right audience and increasing traffic.Avoiding duplicate content is important to prevent penalties from search engines.Utilizing tools like Google Keyword Planner can simplify keyword research.Patience is key; SEO results take time to manifest.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

With Mother's Day tomorrow, flower sellers are out in full swing. Are people worried they'll get the bouquet wrong? Siofra Mulqueen has been tackling this thorny subject.

In this episode of the Flower Farmer Forum podcast, host Liz discusses the intricacies of growing Ranunculus, sharing her personal experiences, challenges, and future plans. Over the course of the conversation, she reflects on her past growing seasons, the lessons learned from various experiments, and the adjustments made for the current season. Liz also outlines her strategies for future cultivation, including innovations in high tunnel farming and the importance of planning for seasonal flower demands, particularly for weddings and subscriptions.TakeawaysRanunculus can be beautiful but challenging to grow in colder climates.Past experiences have taught valuable lessons about corm management.Pre-sprouting techniques can significantly impact growth success.Soil temperature is crucial for the successful blooming of Ranunculus.Planning for specific flower demands is essential for profitability.Experimentation is key to finding the best growing methods.High tunnels can provide better growing conditions for delicate flowers.Future plans include expanding growing space and improving infrastructure.Collaboration among local flower farmers can enhance market demand.Understanding customer expectations is vital for successful sales.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Should you sell your flowers to florists? What attributes make a farmer a good match for selling to a florist? Here, Lisa chats with Ellen about her experiences working with 40+ flower farmers in her region. Learn what she thinks it takes to be successful in this popular selling channel and how you can accomplish it.MentionsEllen's newsletter signup⁠⁠Ellen's YouTube Channel⁠Follow on Instagram: ⁠⁠Ellen Frost Flowers⁠⁠, ⁠Local Color Flowers⁠Ellen Online Courses: Florist School Online, Preparing to Sell to Florists⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠The⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers⁠⁠⁠⁠, owner of⁠⁠⁠⁠ The Gardener's Workshop,⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠ and⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠ Watch⁠⁠⁠⁠ Lisa's Story⁠⁠⁠⁠ and connect with Lisa on social media!

In this episode of the Flower Farmer Forum podcast, discusses the importance of embracing one's unique path as an entrepreneur without feeling the need to conform to societal expectations. She shares insights on the judgments faced by ambitious individuals and how to shift one's mindset to own their ambition without guilt. The conversation also touches on the significance of intentional living and surrounding oneself with supportive people to foster personal growth and success.TakeawaysEmbrace your unique goals and dreams without apology.Judgments from others often stem from misunderstanding or concern.It's important to shift your mindset to own your ambition without guilt.Comparison can either inspire or deplete you; choose wisely.There is enough space for everyone's success in the world.Surround yourself with supportive and like-minded individuals.Focus on the intention behind others' words to avoid defensiveness.What energizes one person may deplete another; respect those differences.Intentional living is crucial for personal and professional growth.These episodes aim to inspire anyone pursuing a dream or growing a business.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Flower Farmer Forum podcast, host Liz interviews Cathy Nesbitt, the 'Laughing Bean Queen' and founder of Cathy's Crawley Composters. They discuss the benefits and methods of indoor composting with worms, including the science behind it, how to manage a worm bin, and the environmental impact of composting. Kathy shares her journey from being an accidental entrepreneur to educating others about the importance of composting and connecting with nature. The conversation emphasizes the ease of composting at home and the joy of nurturing worms as part of sustainable gardening practices.TakeawaysIndoor composting is a viable solution for those with limited outdoor space.Worms require a carbon-nitrogen mix for effective composting.Aerobic composting prevents bad odors and promotes healthy decomposition.Temperature, moisture, and airflow are key factors in worm composting.Freezing food scraps can speed up the composting process.Citrus, garlic, and onion should be avoided in worm bins.Worms can breed to fill their space without overpopulating.Cathy's journey into composting began with a personal challenge.Education and workshops are essential for promoting composting.Connecting with nature through gardening fosters a peaceful existence.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Flower Farmer Forum podcast, host Liz speaks with Marilyn about the significance of Google Business Profiles for local businesses. They discuss how to set up and optimize these profiles to enhance visibility, engage with customers, and gather reviews. Marilyn emphasizes the importance of regular updates and content creation to maintain an active presence on Google, which can lead to increased customer traffic and business growth. The conversation also touches on strategies for effectively asking for reviews and the overall impact of a well-managed Google Business Profile on local business success.TakeawaysGoogle Business Profiles are essential for local visibility.Regular updates to your profile can enhance search relevance.Engaging with customers through posts and Q&A is crucial.Photos and videos improve your profile's attractiveness.Claim and verify your business profile to start.Use keywords in your business name and description.Encourage customers to leave reviews with QR codes.Responding to reviews is important for reputation management.Content on your profile can drive traffic to your website.Investing time in your Google Business Profile pays off. Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Attention Florists! We're back with another episode on how to sell local flowers, this time with a closer look at building a retail customer base who understands what local is and helps you tell the story of the stems.  Unlike events, retail is all about building a relationship that lasts for life.  A handful of dedicated customers evangelizing about how awesome your business are what you need.  Not droves of social media followers.  Guest Ellen Frost, owner of Local Color Flowers in Baltimore, has a YouTube channel and a valuable weekly education email.  Check them out! This podcast is brought to you by the Philadelphia Floral Guild, where we're building community around sustainable local flowers.  If you're a florist in the Philadelphia area, we'd love to have you shop with us!  Click here to learn how.  Sign up for PFG's newsletter to get regular updates about what's in season.   Not a Philadelphia area florist? Look for flower farms near you on the Rooted Farmers website or through localflowers.org.  Why use local flowers?  In addition to give your shop or studio a unique value proposition that will galvanize and inspire your customer base, local stems mean:  Less Shrink: Without the stress of a long ride in the global supply chain, our stems are superior in quality with much less breakage and far better hydration. Less Labor: Our growers do all the work of a studio assistant, stripping stems and making fresh cuts on stems that go directly into water and never leave a water source. This means you do not have to process anything! Less Trash: There are no boxes, packing paper, bubble wrap, box straps, plastic sleeves, and all the other usual trash that comes with a flower delivery from the traditional wholesaler. Less Carbon Burned: Imported flowers in the US typically travel 2,500 or more miles in refrigerated planes, trucks and boats to reach you.

First 20 farmers sign up here to waive the activation fee: https://www.farmerstoflorists.com/offers/MaYLNyjv/checkout?Learn more about Farmers to Florists: https://www.farmerstoflorists.com/f2f-farmerIn this episode of the Flower Farmer Forum podcast, host Liz introduces FarmersToFlorists.com, a platform designed to connect flower farmers with florists. Liz discusses the challenges faced by florists in sourcing local flowers and how her platform aims to streamline the process. The conversation covers the features of the website, pricing options, and the importance of building relationships between farmers and florists. Liz emphasizes the need for a sustainable business model and the potential for growth in the floral industry.TakeawaysFarmers to Florists was created to help flower farmers and florists connect more efficiently.Many florists struggle to buy local flowers due to logistical challenges.The platform allows farmers to manage their wholesale orders and communicate directly with florists.Identifying the right type of florist is crucial for flower farmers.The website offers a password-protected page for florists to see available flowers.Farmers can keep 100% of their earnings without commission fees.The platform is designed to save time and maintain boundaries for flower farmers.Customization options are available for farmers to tailor their pages.The goal is to have a vetted network of flower farmers for florists to rely on.Future marketing strategies include reaching out to florists and promoting the platform at conventions.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Are you feeling overwhelmed, exhausted, or just running on empty? Whether it's the chaos of Valentine's week or just the daily grind of running a floral business, it's time to talk about real self-care. And no, self-care isn't selfish—it's essential.In this episode, Jen shares three key self-care principles that will help you stay grounded, avoid burnout, and show up as the best version of yourself in both business and life. If you're constantly giving to everyone else and leaving yourself last, this episode is for you.

Episode 268: Flowers are known to speak the unspoken sentiments of love, care gratitude and sincerity, but sometimes the accompanying notes have a whole lot more to say – especially at Valentine's Day! In this episode, Lori and Vonda asked Flower Clique members to share the most unusual (and occasionally jaw-dropping) Valentine's Day card messages they've ever received from a customer. Tune in to discover the sweet, the silly, and the truly unexpected ways people say “I love you”—and beyond.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

In this episode of the Flower Farmer Forum podcast, Liz discusses the pros and cons of growing zinnias, a popular flower among flower farmers. She highlights their ease of growth, high yield, and vibrant colors, making them ideal for casual arrangements and you-pick farms. However, she also addresses challenges such as their tendency to bend, issues with water quality, and poor performance in cooler storage. Liz provides insights on the best varieties for different uses and concludes with a verdict on whether zinnias are a worthwhile addition to a flower farm.TakeawaysZinnias are bright, cheerful, and easy to grow flowers.They are a staple in many flower farms due to their high yield.Zinnias add volume and texture to floral arrangements.They thrive in hot weather, making them ideal for summer.Zinnias can turn water slimy quickly, affecting vase life.They do not store well in coolers, impacting wedding work.Choosing the right zinnia variety is crucial for intended use.The wiggle test helps determine the right time to harvest zinnias.Zinnias are great for you-pick sections due to their popularity.They are productive and profitable but come with some quirks.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Are you tired of navigating the floral industry alone? Do you crave a supportive community, business accountability, and strategic planning to grow your business? In this episode, Jen shares the heart and vision behind the Floral CEO Mastermind 2.0, a transformational program for florists looking to build a profitable and sustainable business.With expert coaching, deep community support, and monthly business + life coaching sessions, this mastermind is designed to help florists level up—whether you're struggling with pricing, overwhelmed with managing it all, or just looking for a network of like-minded floral entrepreneurs.

Episode Summary:Feeling stuck on how to get more wedding clients or grow your floral business? In this episode, Jen breaks down the wedding sales funnel and how florists can strategically fill their pipeline with high-quality leads. Whether you're booking weddings, corporate events, or everyday orders, Jen shares proven methods to get in front of the right people and build a steady stream of clients.You'll learn how to position yourself in the industry, build relationships with planners and venues, leverage your personal network, and create marketing strategies that keep your business top of mind for potential customers. If you want consistent bookings and predictable growth, this episode is a must-listen!Key Takeaways:1. Understanding the Wedding Sales FunnelNewly engaged couples start at the top of the funnel with major decisions: date, venue, and photographer.Florists come in after those big decisions, so networking with planners, venues, and photographers is key.Being the florist that industry professionals recommend is how you fill your funnel with ideal clients.2. Build Strong Vendor RelationshipsConnect with wedding planners, venues, and photographers—they're the ones referring clients before they reach you.Stay top of mind by consistently engaging with vendors, attending networking events, and offering referrals.If you send business to a planner, they're more likely to return the favor!3. Filling Funnels for Different Floral NichesWeddings: Network with planners, venues, and photographers to become their go-to florist.Everyday Deliveries: Focus on SEO and website optimization to rank higher in searches.Corporate Events: Connect with hotels, event planners, and corporate venues for repeat business.4. Your Personal Network is a GoldmineDoes everyone you know, know what you do? If not, you're missing opportunities!Regularly post on your personal social media (Facebook & Instagram) about your floral business.Example posts:“Here are my Valentine's Day specials!”“Loved creating this stunning bouquet for a wedding last weekend!”“Excited to be featured in [XYZ Bridal Magazine]!”People want to support you, but they need reminders that you're in business!5. The Power of Value-Driven MarketingAlways ask: “Is this content helping fill my funnel?”Provide value—educate, inspire, and showcase your expertise in floral design.When people trust your knowledge and skill, they'll choose you over the competition.6. Consistency is the Secret to SuccessMarketing and networking should be consistent, not seasonal.Regularly post, engage, attend events, and build relationships to stay relevant.If you're not showing up, someone else will take your spot!Action Steps to Fill Your Funnel & Get More Clients:✅ Network with Industry Professionals:Connect with wedding planners, venues, photographers, and corporate event managers.Send referrals to vendors and build genuine relationships.✅ Leverage Your Personal Network:Post quarterly updates on your personal Facebook & Instagram about your business.Remind friends & family that they can support you by referring clients.✅ Optimize Your Marketing & SEO:If you do daily deliveries, invest in SEO to appear in local searches.Ensure your website is easy to navigate, professional, and reflects your pricing.✅ Create Value-Driven Content:Focus on showcasing your expertise to attract dream clients.Share behind-the-scenes, testimonials, and floral education to build trust.✅ Stay Consistent in Networking & Marketing:Attend industry events, follow up with vendors, and stay engaged year-round.Filling your funnel is an ongoing process—make it a priority!Resources & Links:

This conversation explores various aspects of flower farming, focusing on spring blooms, growing techniques, challenges faced by farmers, and the importance of both annuals and perennials. The speakers share their experiences, mistakes, and successes in cultivating flowers, particularly in colder climates. They discuss strategies for fall planting, overwintering techniques for specific plants like eucalyptus, and the significance of timing in seed starting. The conversation concludes with insights on wildflower patches and the overall journey of flower farming. In this conversation, the speakers discuss various innovative planting techniques and strategies for flower farming, focusing on specific flowers like peonies, tulips, anemones, and feverfew. They share personal experiences with planting in high tunnels, experimenting with fall planting, and the challenges of timing blooms for events. The discussion also covers the use of frost cloth versus plastic for plant protection and the importance of staggering plantings to ensure a continuous supply of flowers throughout the growing season.TakeawaysSpring blooms require careful planning and knowledge.Mistakes in flower farming can be costly but are learning opportunities.High tunnels can significantly extend the growing season.Bells of Ireland can be tricky to grow from seed.Early planting is crucial for success with cold hardy annuals.Perennials play a vital role in early flower production.Eucalyptus can be overwintered with proper care and techniques.Timing in seed starting is essential for successful blooms.Wildflower patches can thrive with the right conditions and care. Experimenting with different planting techniques can yield surprising results.Using fabric can help keep the ground warm for early blooms.Fall planting can be a viable option if conditions are right.Lysianthus can be planted in succession for extended blooms.Peonies can benefit from being grown in tunnels for earlier blooms.Staggering tulip plantings helps manage bloom timing for events.Anemones and ranunculus can be grown together for a longer flowering period.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode, Liz discusses the valuable lessons learned from attending wedding expos and how they can enhance revenue for flower farmers. She emphasizes the importance of networking, showcasing seasonal flowers, managing client expectations, and the significance of authenticity in building relationships with clients. Liz also shares insights on understanding wedding budgets and the educational role florists can play in the planning process. The conversation wraps up with key takeaways and future plans for expanding her business.TakeawaysNever say never about adding weddings to your revenue stream.Wedding expos provide significant networking opportunities.Showcasing locally grown seasonal flowers is essential.Managing client expectations is crucial in wedding planning.Understanding wedding budgets helps in client education.Authenticity is key in building relationships with clients.Strategic displays should reflect what you can deliver.Weddings can be a great income source without major crop changes.Clear communication is vital for successful consultations.Future plans include expanding the business and offerings.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Free Download: https://www.sunnymarymeadowcoaching.com/cut-flower-care-tipsIn this episode of the Flower Farmer Forum podcast, Liz discusses how to care for locally grown flowers from the perspective of the customer. She emphasizes the unique qualities of these flowers, the importance of educating customers on their care, and sustainable practices in flower farming. The episode provides practical tips for prolonging the life of bouquets and highlights the significance of supporting local agriculture.TakeawaysLocally grown flowers have fewer chemicals and are safer for the environment.Educating customers on flower care enhances their experience and satisfaction.Changing the water daily is crucial for flower longevity.Flowers should be kept away from direct sunlight and heat.Avoid storing flowers near fresh fruit to prevent wilting.Trimming stems at an angle helps flowers absorb water better.Removing leaves below the waterline prevents bacterial growth.Locally grown flowers celebrate nature and support sustainable agriculture.Providing customers with care tips can improve their results and happiness.Utilizing email marketing can help build a customer base.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

https://www.fsa.usda.gov/The Marketing Assistance for Specialty Crops (MASC) program provides financial assistance to specialty crop producers to help them expand domestic markets or develop new markets for their crops. MASC helps specialty crop producers offset higher marketing costs related to:Tenderness and perishability of specialty crops like fruits, vegetables, floriculture, nursery crops and herbs;Specialized handling and transport equipment with temperature and humidity control;Packaging to prevent damage; Moving perishables to market quickly; andHigher labor costs. In this episode of the Flower Farmer Forum podcast, Liz discusses the USDA's Marketing Assistance for Specialty Crops (MASC) program, which aims to provide financial support to specialty crop producers facing unique challenges. The episode covers the eligibility criteria, application process, and potential payouts, emphasizing the importance of accurate bookkeeping and registration with the FSA. Liz shares her personal experiences and insights on navigating the program, as well as tips for managing finances effectively in the flower farming business.TakeawaysThe MASC program is designed to assist specialty crop producers.Producers can report sales based on raw goods without value added.Eligibility for the program requires registration with the FSA.The program has a total funding of $2 billion available.Payouts will depend on the number of applicants and reported sales.Accurate bookkeeping is essential for applying to the program.The application process is straightforward and can be completed online.Producers should keep detailed records to prepare for potential audits.The payout structure is tiered based on reported sales amounts.Resources and courses are available for producers needing help with bookkeeping.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this conversation, Liz discusses her goal-setting strategies for the upcoming year, focusing on personal, business, and relationship goals. She emphasizes the importance of writing down goals, evaluating them, and adapting strategies as needed. The discussion also covers the Pedals and Profits Challenge, which aims to hold participants accountable for their goals. Liz shares insights on building relationships within the wedding industry and the significance of SMART goals in achieving success. The conversation concludes with reflections on tools and resources that can aid in reaching these goals.TakeawaysSetting specific goals is crucial for success.Evaluate your goals regularly to ensure they are realistic.Building relationships can significantly impact business growth.SMART goals help in creating a clear path to success.Accountability is key in achieving your goals.Adapt your strategies based on what works and what doesn't.Utilize tools and resources to streamline your processes.Personal goals should align with business objectives.Networking is essential in the wedding industry.Celebrate small victories to stay motivated.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergen discusses the numerous benefits of locally grown flowers, emphasizing the importance of having a well-prepared elevator pitch to advocate for local blooms. She highlights the unique qualities of local flowers, including their freshness, sustainability, and support for the local economy. Liz also introduces a new resource, FarmersToFlorist.com, aimed at fostering collaboration between flower farmers and florists.TakeawaysLocally grown flowers offer unmatched quality and freshness.Having an elevator pitch is crucial for advocating local flowers.Local flowers support the local economy and community.Sustainability in flower farming is a gradual process.Unique varieties of flowers are often only available locally.Florists value the quality and convenience of local flowers.Price should not be the main focus when selling local flowers.Educating consumers about local flowers is essential.FarmersToFlorist.com aims to connect farmers and florists.Networking opportunities can elevate the local flower industry.Helpful Links:Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Yva Las Vegass is a groundbreaking musician and queer icon whose journey from immigrant busker to trailblazing artist has shaped the soundscape of both Venezuelan folklore and American alternative music. Born in Venezuela, Yva began her musical career as a busker, performing on the streets of Seattle after immigrating in the early 1980s. Her unique fusion of traditional Venezuelan rhythms and melodies with the raw energy of punk and alternative rock became a hallmark of her sound, which she introduced to the American music scene in the 1990s. Throughout her career, Yva has been involved in several influential bands, including Dos Mundos with Deanna Chapman, later renamed Tres Mundos with the addition of Christine Gunn in the Cello. In Seattle Yva sang in Bochinche the only salsa band in the city at the time. Together with her band mates from Tres Mundos she formed Delusions of Grandeour a fusion of pop, folk, punk and rock where they played original tunes. in the early 90's she joins the Florists,a funk rock band as the vocalist and guitar player and the band, Sweet 75, who together made a record and toured the U.S and parts of Europe. All the while she continued performing and writing venezuelan folkloric songs on her own.  She continues to explore themes of identity, cultural resistance, and the experiences of marginalized communities. Today, she is a fixture in the NYC music scene, performing in clubs and theaters projects alike, and remains an independent force in the world of music and performance art, defying boundaries and challenging conventions as a queer female Venezuelan alternative artist. Her contributions to both folklore and alternative music have made her an influential figure for young artists living in NYC today.

Hello, I'm Lenny Larkin! I run B Side Farm in Oregon and have written a book called Flower Farming for Profit. My focus is on helping flower farmers grow their businesses effectively. I also offer online courses, including a short course called Profitable Flower Farming, which helps people understand the business side of flower farming. Today I'd like to answer your questions on topics ranging from business tactics to planting schedules. Let's begin! What Are Your Thoughts on Pricing Flowers? Pricing can be tricky! Beginners often hesitate to charge more for fear of losing customers or worry about undercutting fellow farmers by pricing too low. A good starting point is researching local prices by visiting other farms or checking wholesaler comparisons for market insights. When selling directly, remember that customers are aware of flower market prices. By staying updated on costs, you can competitively price your products and maintain profitability. How Many Flower Varieties Should New Farmers Grow? As a beginner in flower gardening, start small and simple. Focus on ten to twenty varieties instead of trying to grow everything at once. This way, you can nurture them without feeling overwhelmed. Avoid the common mistake of growing too many types of flowers at once, which can lead to confusion. Instead, experiment with a few different flowers to see which ones thrive and are popular, allowing you to specialize effectively. Where Can I Learn to Design Bouquets? Learning bouquet design is best through hands-on practice, so don't hesitate to experiment! YouTube has great resources with designers like Julio from The Flower Hat and Amy Balsters, who offer tutorials to help you master bouquet design. What About Investing in Perennials and Shrubs? If you're tired of starting seeds and want a change in your routine, consider investing in perennials and shrubs. They add lasting beauty to your farm or garden. Start small, as they can be costly upfront. I once invested $25k in peonies, but most farmers begin with just a hundred plants. You might also grow hydrangeas and spireas, which are both beautiful and popular. How Do I Work on Pricing with Florists? Pricing flowers can be challenging. It's important to discuss requirements and budget constraints with florists. If flower costs exceed their budget, ask about alternative types they might buy. This feedback can help adjust your inventory. Final Thoughts I love being part of this flower-farming community! We're all in this together, and I'm here to help you navigate the challenges of running a flower farm. Please follow me on social media at the links below! Mentions Lennie's Instagram: ⁠flowerfarming.forprofit⁠, ⁠B-Side Farm⁠ Lennie's online course: ⁠Profitable Flower Farming Dave's online course: Bulbs, Perennials, Woodies, and More Spring Meadows: flowering shrub wholesale liners & pots⁠ ⁠The Gardener's Workshop on Instagram⁠⁠⁠ ⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠ ⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠ The⁠⁠⁠ Field and Garden Podcast⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠ Vegetables Love Flowers and Cool Flowers⁠⁠⁠, owner of⁠⁠⁠ The Gardener's Workshop,⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠ and the publisher of⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠ and⁠⁠⁠ Florist School Online.⁠⁠⁠ Watch⁠⁠⁠ Lisa's Story⁠⁠⁠ and connect with Lisa on social media!