Podcasts about florists

As millions of Chinese students feverishly prepare for the national college entrance examination, or gaokao, this weekend, parents across the country are turning to products symbolizing good fortune, fueling a surge in sales of flowers, pastries, clothing and other related merchandise.本周末全国数百万考生全力备战高考之际，各地家长纷纷选购寓意吉祥的好物，带动鲜花、糕点、服饰等相关商品销量暴涨。While the students are focusing on last-minute revisions, their parents are busy preparing "good luck" items as a way of offering encouragement and emotional support.考生抓紧考前最后时间查漏补缺，家长们则忙着置办各类祈福好物，以此为孩子鼓劲、送上心理慰藉。Among the most popular purchases are qipao, the traditional Chinese dress, which sounds similar to the phrase qikai desheng, meaning "to win from the outset". Florists are reporting strong demand for sunflowers, the Chinese name of which is associated with the idiom yiju duokui, or "winning first place in one stroke".旗袍是热门选购单品，因谐音“旗开得胜”备受青睐；向日葵同样订单火爆，其名称暗含“一举夺魁”的美好寓意，花店销量一路走高。"Success in the exam ultimately depends on the student's abilities. As parents, we simply want to offer our children our best wishes and some extra encouragement," said Zhang, a parent of a high school senior.高三考生家长张先生表示：“考试成败终究靠孩子自身实力，作为父母，我们只是想送上美好期许，多给孩子一份鼓励。”According to the owner of a qipao shop in Chengdu, the capital of Sichuan province, sales have risen sharply in recent weeks. Many mothers wear the outfit while accompanying their children to the examination centers. Customers are buying qipao specifically for the gaokao season, the owner told Fengmian News, a Sichuan-based media outlet. "Some even placed orders more than a month in advance."据四川本地媒体封面新闻报道，成都一位旗袍店店主介绍，近几周门店销量大幅攀升。不少妈妈会身着旗袍送考，大批顾客专门为高考选购旗袍，部分消费者甚至提前一个多月预订。Online retailers have also reported a surge in demand. One qipao store said that sales increased fivefold over the past week, with modernized versions of the traditional dress proving particularly popular.线上商家同样迎来订单热潮，一家旗袍网店称上周销量翻至原先五倍，改良新式旗袍最受消费者追捧。Also much sought after are sunflowers, which have become the season's top-selling floral product. Flower shops in several cities reported receiving orders for sunflower bouquets from parents and entire graduating classes alike.向日葵成为当季爆款鲜花，多地花店接到不少家长和毕业班集体预订的向日葵花束订单。Not to be left behind, pastry makers are also cashing in on the trend. Dingsheng gao, a traditional rice cake, the name of which literally means "certain victory", has become a seasonal bestseller. Bakery chains and retailers such as Beijing Daoxiangcun and Freshippo Bakery have launched special exam-themed gift boxes to cater to the huge demand.糕点商家也顺势抢抓商机，寓意“定胜”的传统定胜糕热销。北京稻香村、盒马烘焙等连锁糕点品牌纷纷推出高考限定礼盒，满足市场需求。Meanwhile, zongzi-shaped plush pendants inspired by the Dragon Boat Festival, which carry a pun associated with academic success, have become popular gifts for students.端午元素的粽子造型毛绒挂饰凭借谐音升学的美好彩头，成为热门考生礼品。Many handmade zongzi key chains featuring messages such as "admitted to a top university" have sold thousands of units on e-commerce platforms.印有“金榜题名”等字样的手工粽子钥匙扣，在各大电商平台销量破千。According to e-commerce platform JD, sales of stationery carrying phrases such as "pass every exam" have tripled compared with April, while searches for exam-related stationery products have increased nearly sevenfold.京东平台数据显示，印有“逢考必过”等祝福语的文具销量较4月增长两倍，高考相关文具搜索量暴涨近六倍。Industry observers said that the popularity of such products reflects parents' desire to support their children during a stressful period in their lives, rather than a belief in superstitions.业内分析人士表示，祈福商品热销并非源于迷信，而是家长在备考关键期想要陪伴、助力孩子的情感体现。However, they also cautioned parents not to create additional pressure for students through elaborate pre-exam preparations.但专家提醒家长，不必过度置办各类祈福用品，避免无形中给考生增添心理负担。Ultimately, the gaokao is an examination, an observer said, adding that what really matters is helping students stay calm and confident.业内人士称，高考只是一场考试，帮孩子稳住心态、保持自信才是重中之重。Sometimes, the observer said, the best support comes after the exam — a meal together, a trip, or simply letting children know they are loved regardless of the outcome.专家表示，最好的陪伴往往在考后：一顿团圆饭、一次短途出游，或是告诉孩子，无论成绩如何，家人的爱始终不变。plush /plʌʃ/毛绒的pendant /ˈpendənt/挂饰，吊坠pun /pʌn/谐音梗，双关语triple /ˈtrɪpl/（使）增至三倍sevenfold /ˈsevənfəʊld/七倍地superstition /ˌsuːpəˈstɪʃn/迷信

In this episode, Jen sits down with Melanie and Michelle, the founders of Fleurspace, a brand new platform designed to help florists solve some very real problems in the floral industry — like finding temporary studio space, renting cooler space, hiring freelancers, finding setup crews, and getting support in new markets.If you have ever wondered how you would pull off a bigger wedding, work in another state, find freelance floral help, or rent studio space for a few days, this episode will introduce you to a tool that could make all of that easier. Melanie describes Fleurspace as “Airbnb for florists” — a place where florists can list studio space, workshop space, freelance services, and support roles, and where other florists can search for the help they need.Melanie shares her background as a florist with 22 years of experience, while Michelle talks about her entrepreneurial background and how the idea for Fleurspace came together. Together, they explain how the platform works, who it is for, and why they believe it can create more flexibility and opportunity in the floral world.In this episode, they cover:What Fleurspace is and how it worksWhy it is being called “Airbnb for florists”How florists can list studio space, workshop space, and cooler accessHow freelancers, drivers, setup crews, and strike crews can list their servicesHow florists can rent space or hire help as neededWhy this could be a game changer for destination work, larger events, or home-based studiosHow payments and bookings work through the platformWhy this could help florists take on bigger weddings with less panicHow Fleurspace is already growing beyond the United StatesWhy this matters for floristsThis episode is especially valuable for florists who:run a home-based studioneed temporary cooler spacewant to freelance moreneed setup or strike helpwant to expand into larger weddingsneed more flexibility without committing to permanent studio overheadwant to work in new markets or new statesKey takeawayYou do not always need to build everything from scratch in your business. Sometimes the right support, the right space, or the right freelancer can help you take on opportunities you otherwise would have passed up. Fleurspace is trying to make that support more accessible for florists.Connect with FleurspaceWebsite: http://fleur-space.comInstagram: @‌fleurspaceofficialEmail: hello@fleur-space.com

Join Yvonne Ashton as she discusses with three seasoned florists their biggest failures and how these moments became pivotal for their growth. Discover how confidence, preparation, and resilience can turn errors into valuable lessons. Ellie Siegel discusses overcoming self-doubt, Patty Nix recounts recovering from a wind-toppled arbor, and Sara Lunn reveals how candle wax disasters fueled her growth. Learn practical tactics like setting pricing boundaries, thorough planning, and handling the unexpected with calm. This episode is perfect for both emerging florists and seasoned pros looking to strengthen their mental toughness. If you've ever wondered whether failure is a sign to quit or a cue to pivot, this conversation will shift your perspective. Remember, thriving florists are those who keep learning, adjusting, and blooming through every challenge. Visit the link for show notes and video podcast:  https://www.mayesh.com/blog/florist-fails 

In this episode, Jen talks about something that can feel uncomfortable but can completely change your business: feedback. After receiving some difficult client feedback this week, Jen breaks down how she handled it, what she learned from it, and why feedback is one of the most important tools florists can use to improve their consultations, client communication, and overall wedding experience.If you are a florist, wedding vendor, or creative business owner, this episode will help you understand how to ask for feedback, how to sort useful feedback from emotional noise, and how to use both positive and negative feedback to strengthen your business instead of spiraling.In this episode, Jen covers:Why feedback is information, not a personal attackHow to ask for feedback after a client goes in a different directionWhat Jen learned from a difficult consultation and follow-up conversationWhy not all feedback is created equalHow to separate feedback from your identity as a business ownerWhy patterns in feedback matter more than one-off commentsHow to use client feedback to improve consultations, onboarding, communication, timelines, and systemsWhy positive feedback matters just as much as critical feedbackThe CEO mindset for handling feedback without drowning in itHow feedback can help you refine your brand, process, and client experienceWhat florists can learn from feedbackJen shares a real story from a recent inquiry where a bride felt like the consultation was not the right fit. Instead of reacting emotionally, Jen asked for feedback, reflected on what she could improve, and used that experience as an opportunity to refine the questions she asks during consultations. This episode is a powerful reminder that feedback can reveal growth opportunities — even when the person giving it is difficult.Key takeawayFeedback is not always fun, but it can be incredibly valuable. The most successful florists are not the ones who never receive hard feedback — they are the ones who know how to use it to improve their systems, communication, and client experience.If you are a florist struggling with:difficult client feedbackwedding consultation improvementproposal and onboarding communicationcreating a better client experienceconfidence in your floral business…this episode will help you think like a CEO and use feedback as a growth tool instead of making it mean something devastating about your worth.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

Cheyenne joins Ben this week to talk about the myriad changes they both have been going through since his last appearance on the show. After a little bit of work-centric catch-up, they switch it up by front-loading the program with the video game chat a little earlier than usual. Cheyenne has been playing Fields of Mistria, Ben has been playing HAMSTERMIND, and they both have thoughts they are eager to share about these titles. Then by way of the definition, they TRANSITION into a more philosophical and anecdote-filled discussion about life, learning, the rise of PC usage, and current communication trends before closing the show with their final thoughts.    ***   00:00:20 - Big life changes, a fanfic magnum opus, and Cheyenne is a fancy-pants manager 00:04:11 - Ben needs a stock split, reflecting upon the year, and learning about management 00:07:14 - You can't lead with vibes, monkey-cymbals moments, and taking accountability 00:11:30 - Espresso shot math, branded graduated cylinders, and the donut hole paradox 00:14:56 - Knighting ceremonies, boring frameworks, one-leg jeans, and Ben the fashionista  00:18:21 - Fields of Mistria, marry the pink cow, teaching humanoids to love, and bigamy-free 00:24:41 - Florists and bakers, the combat, HAMSTERMIND, trailer impressions, and no hints 00:33:02 - Catherine, a member of the media, using the Googles, and critiquing the definition 00:36:24 - Boy juice, Ben's nitpicking, gender-affirming care for everyone, and a politicization  00:40:54 - Particle physics, Fermilab, 20-something and clueless, and discrete dating logic 00:45:09 - A rehash of the nouns, on the upswing, asking Jeeves, and more accessible PCs 00:50:14 - Users getting GUI, the Y2K scare, panic fatigue, and the next communication trend 00:54:46 - Relationship status, dating apps, removing chemistry, and making new connections 00:58:46 - Recognizing generational patterns, engaging curiosity, and healthy feedback loops 01:01:55 - Courtesy and friendliness, being judgmental, and pondering sociocultural shifts 01:06:35 - College words and phrases, the favorite part of the colon, and PowerPoint PARTIES 01:10:39 - Ben's PowerPoint prejudice, keeping it spicy, that chipmunk song, and a new phase   ***   Follow Two Vague on… Our website: https://www.twovaguepodcast.com On Instagram: https://www.instagram.com/two_vague_podcast On YouTube: https://www.youtube.com/@twovaguepodcast On Substack: https://twovaguepodcast.substack.com/ On Bluesky: https://bsky.app/profile/twovaguepodcast.com   For show appearance and other inquiries, contact us at: twovaguepodcast@gmail.com -AND-  …for all of your PRI and 2VP merch, check out the Partly Robot Industries store at TEEPUBLIC! https://www.teepublic.com/user/partly-robot-industries   ***   References, Links, and Tags   Fields of Mistria - Developed and published by NPC Studio  https://www.youtube.com/watch?v=IQ41ud74zB4 https://www.fieldsofmistria.com/ https://store.steampowered.com/app/2142790/Fields_of_Mistria/   HAMSTERMIND - Developed and published by Righteous Tree Studio https://www.youtube.com/watch?v=Bo-iKwf79bU https://righteoustreestudio.com/ https://store.steampowered.com/app/3555520/HAMSTERMIND/   #Podbean #DIYPodcast #ApplePodcast #VideoGames #Trivia #Comedy #Talkshow #2VP #TwoVaguePodcast #PodernFamily #InterviewShow #GamersofThreads #Gamer #PartlyRobot #PartlyRobotIndustries #TeePublic #FieldsOfMistria #NPCStudio #HAMSTERMIND #RighteousTreeStudio

TakeawaysCommodity farming offers scale but limits control and profitabilityCommunity-based agriculture creates higher value through relationships and experiencesFarmers must shift from just producing to marketing and selling strategicallyIn this episode, Dr. Liz Fielder Mergen breaks down the critical difference between commodity agriculture and community-based farming. She shares a powerful real-world example of how the same crop can generate vastly different revenue depending on how it is processed and sold. Liz explains the challenges of direct-to-consumer models, the realities behind agritourism, and why building a diversified farm ecosystem is key to long-term sustainability. This episode is essential for farmers, rural entrepreneurs, and anyone interested in value-added agriculture and modern farming business strategies.Key Topics Covered:Commodity vs community farming explainedThe economics of value-added agricultureEliminating the middleman in the supply chainThe realities of direct-to-consumer salesBuilding multiple revenue streams on a farmWhy marketing is just as important as productionSave 30% on Farmers to Florists with code PODCAST: https://www.farmerstoflorists.com/Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode, Jeni revisits one of her favorite financial frameworks — Profit First by Mike Michalowicz — just in time for wedding season. Whether you're just starting out or scaling your floral business, this system can help you finally pay yourself consistently and build a profitable business.What You'll Learn:The core principle of Profit First: allocating revenue into dedicated "buckets" (bank accounts) before expensesThe 5 key accounts: Income, Sales Tax, Owner's Compensation, Profit, and Operating Expenses (OPEX)How to calculate your percentages based on your actual gross salesHow to handle sales tax as a florist (especially with variable local tax rates)The difference between gross and net sales — and why it matters for your allocationsHow to conduct an expense audit to find hidden or unnecessary costsWhat to do if you're not yet profitable — and how to use a percentage-based formula to start building profit from your very first eventWhy a separate, less-accessible profit/savings account (like a Schwab Simple Plan) helps prevent overspendingThe mindset shift from "spending money to grow" to running your business like a CEOResources Mentioned:

Need more weddings on the books fast? In this minisode, Jen breaks down exactly what she would do if she needed to book eight weddings ASAP.This is not fluffy advice. It's a practical, sales-focused plan for florists who need momentum now.From following up with warm leads to reaching back out to planners, posting your availability, and even using your personal social media more strategically, this episode is all about getting visible, getting proactive, and getting booked.In this episode, Jen covers:Why your warm leads are the first place to startHow to follow up without sounding awkward or desperateWhy planners should be part of your booking strategyHow to reconnect with planners you already knowWhy you need to post your availability on social mediaThe underrated power of your personal Facebook and InstagramHow local bride Facebook groups can help you book more weddingsWhy 2026 is not a wash if you get moving nowKey takeaway:You do not always need more new leads. Sometimes you need to work the leads, relationships, and visibility you already have.Mentioned in this episode:The Floral CEO Mastermindfloralceo.com/mastermind

Dive into the chaotic and deeply entertaining world of late-night call-in radio with Lionel. In this wildly unpredictable episode, the conversation swings from the "balletic orchestration" of classic 1960s pro-wrestling to the shocking $17.90 sticker price of a modern McDonald's Quarter Pounder meal. The host and his quirky callers seamlessly pivot from terrifying Cold War history—specifically the Soviet officers who single-handedly prevented global nuclear annihilation—to infuriating everyday grievances, like devious ATM skimmers and elaborate fake online florist scams. Whether it's a caller proudly growing an indoor strawberry farm in his living room or an old-school gentleman who boasts about never using Amazon in his 74 years of life, this show proves you never quite know what you're going to get on the other side of midnight. Learn more about your ad choices. Visit megaphone.fm/adchoices

Many florists say they want higher wedding budgets and luxury clients… but their brand is sending a completely different message.In this episode, Jeni walks you through a quick 5-minute brand audit you can do today to see whether your Instagram, portfolio, and messaging are actually attracting the type of clients you want.Because if your brand looks like a $2,000 florist, it's going to be very hard to book $10,000 weddings.Jeni breaks down the key things to look at in your social media, design consistency, and brand language so you can start positioning your floral business for higher-end events and more profitable weddings.If you're ready to elevate your portfolio and brand, Jeni also shares details about the Business, Bouquets & Branding Workshop, a hands-on experience designed to help florists build a portfolio that attracts premium clients.In This Episode You'll LearnHow to quickly audit your floral brand in just 5 minutesWhy your Instagram feed may be turning away higher-budget clientsThe difference between a florist brand that attracts $2K weddings vs. $10K weddingsHow your language (like “budget friendly”) affects the clients you attractWhy consistency in your design style matters more than you thinkA simple question to ask others that reveals how your brand is actually perceivedThe 5-Minute Floral Brand AuditLook at your Instagram like a client.Ask yourself: If I didn't know me, would I think this florist is affordable or premium?Review your portfolio consistency.Does your work feel cohesive or like a random mix of styles?Audit your language.Words like affordable or budget friendly can unintentionally position you as the cheapest option.Ask someone you trust.Ask them: What three words come to mind when you look at my brand?Ask the big question.Does your brand actually support the level of clients you want to attract?Workshop Mentioned in This EpisodeBusiness, Bouquets & Branding WorkshopA 2.5-day immersive workshop designed to help florists elevate their brand and portfolio.You'll experience:A tour of Jeni's home-based floral studioBusiness coaching and open Q&ACreating a spiral bouquet for your portfolioParticipating in a professional styled shootA mini personal branding shoot with makeup touch-upsProfessional content for your portfolio and social media

In this bonus episode, I'm sharing my Instagram Live conversation with Heather Cain of Petal Pink Flower Farm. We talked all about selling dahlias to florists and she shared so much that I know you're going to want to hear her full session at the summit.Have you ever thought about selling your dahlias to florists but weren't sure where to start? What do they actually expect? How do you price for wholesale? How do you even approach them?Heather is answering all of it at the Profitable Dahlia Summit. From what florists look for when they buy dahlias, to how to scale your operation, price your blooms, and pack them like a pro.If you're looking for a consistent, reliable revenue stream for your dahlias, selling to florists could be the game changer. And Heather is the person to learn from.Heather is speaking at the Profitable Dahlia Summit on March 3rd at 2:15 PM PST where she's going even deeper on this topic.The Profitable Dahlia Summit is March 3-5 with 13+ speakers covering every path to profitable dahlias. Tickets start at $99. Grab your ticket at the link in the show notes: https://thefloweringfarmhouse.mykajabi.com/theprofitabledahliascheduleConnect with Heather of Petal Pink Flowers: https://www.instagram.com/petalpinkflowers/

Valentine's Day is over—and whether you crushed it or barely survived, the real growth happens after the holiday. In this minisode, Jen walks florists through how to do a post-holiday recap like a CEO so you can stop repeating the same chaos every year and start building a more profitable, sustainable business.If you're tired of white-knuckling holidays and hoping “next year will be better,” this episode will show you how to turn Valentine's (and every major holiday) into a data-driven growth strategy.In this episode, we cover:Why the money is in the review, not just the revenueHow to use data (not feelings) to make better business decisionsThe 5 areas every florist should review after Valentine's Day:Financials (revenue, average order value, profit margin)Operations & systems (what broke, what worked)Labor & staffing (overstaffed vs understaffed)Product mix & pricing (what sold, what didn't)Your energy & capacity (burnout prevention)How your Valentine's data informs:Mother's DayPromWedding seasonHiring decisionsThe CEO mindset shift from “survive it” to “optimize it”How to make future holidays more profitable without working harderFree Resource:Download the free Holiday Recap Worksheet to walk through this process step by step:

In this minisode, Jen breaks down the 10 habits she consistently sees in florists who are thriving—financially, creatively, and mentally. Inspired by Atomic Habits and grounded in real coaching conversations with florists at every stage, this episode isn't about doing more. It's about doing the right things consistently.If you've ever wondered why some florists seem calm, confident, booked, and profitable—this episode pulls back the curtain.In this episode, we cover:Successful florists plan before they designCalm wedding days come from preparation—not talent alone. Timelines, recipes, mechanics, and labor are reviewed before flower week ever starts.They know their numbers (even if they hate them)Average wedding value, labor costs, and profit margins matter. Profitable florists make decisions based on facts, not feelings.They communicate clearly and confidentlyNo over-explaining. No apologizing for pricing. Clear, calm communication builds trust and authority.They say no more than they say yesBoundaries protect energy, creativity, and profitability. Saying no is a business strategy—not a failure.They take action before they feel readyConfidence is built through action. Posting, raising prices, and trying new designs all come before feeling “ready.”They build systems that support busy seasonsTemplates, workflows, and checklists reduce stress and prevent burnout when things get hectic.They protect their creativityCreativity is treated like a resource—not something to drain dry. Successful florists intentionally seek inspiration and avoid burnout work.They show up consistently (not constantly)Sustainable marketing rhythms beat burnout posting cycles. Visibility comes from consistency, not volume.They evolve instead of staying stuckPricing, offerings, branding, and business models change as florists grow. Reflection and adaptability are key.10. They think like CEOs, not just designersDecisions are made with long-term sustainability, alignment, and profitability in mind—not short-term ease.Key takeaway:Success isn't about working harder—it's about building habits that support the business and life you want.Resources & Next Steps:Want accountability and CEO-level support? Learn more about the Floral CEO Mastermind

Fluent Fiction - Dutch: Flowers of Love: A Florist's Journey to Valentine's Magic Find the full episode transcript, vocabulary words, and more:fluentfiction.com/nl/episode/2026-02-01-23-34-02-nl Story Transcript:Nl: Het was een koude winterdag in Amsterdam.En: It was a cold winter day in Amsterdam.Nl: De straten waren bedekt met een dun laagje ijs en de adem van de mensen hing als wolkjes in de lucht.En: The streets were covered with a thin layer of ice, and people's breath hung in the air like little clouds.Nl: In de gezellige bloemenwinkel aan de gracht waren de voorbereidingen voor Valentijnsdag in volle gang.En: In the cozy flower shop along the canal, preparations for Valentine's Day were in full swing.Nl: Het was een drukke tijd voor Bram en Femke, de twee hardwerkende bloembinders van de stad.En: It was a busy time for Bram and Femke, the two hardworking florists of the city.Nl: Bram was dol op bloemen.En: Bram loved flowers.Nl: Zijn passie voor bloemontwerp zorgde ervoor dat elke bloem op de juiste plek zat.En: His passion for floral design ensured that every flower was in the right spot.Nl: Maar nu voelde hij zich overweldigd.En: But now he felt overwhelmed.Nl: De bestellingen stroomden binnen en hij wilde dat de etalage van hun winkel de mooiste van Amsterdam zou zijn.En: Orders were pouring in, and he wanted their shop's display to be the most beautiful in Amsterdam.Nl: "Dit jaar moet het perfect zijn," zei Bram vaak tegen Femke.En: "This year it must be perfect," Bram often said to Femke.Nl: Femke glimlachte dan altijd optimistisch terug.En: Femke would always smile back optimistically.Nl: "Maak je geen zorgen, Bram.En: "Don't worry, Bram.Nl: We kunnen het samen doen."En: We can do it together."Nl: Femke hield van de drukte.En: Femke loved the busyness.Nl: Haar creativiteit bloeide op als een verse bloem in al deze chaos.En: Her creativity flourished like a fresh flower in all this chaos.Nl: Ze droomde ervan dat mensen zeiden dat hun winkel de beste van de stad was.En: She dreamed of people saying that their shop was the best in the city.Nl: Maar toen kwam er een gigantische bestelling binnen.En: But then, a gigantic order came in.Nl: Er waren zoveel rozen en tulpen en de tijd was bijna op.En: There were so many roses and tulips, and time was running out.Nl: Toen ontstond er spanning tussen Bram en Femke.En: Tension arose between Bram and Femke.Nl: Ze moesten de dagelijkse klanten helpen én deze grote bestelling afmaken.En: They had to help the daily customers and complete this large order.Nl: "Misschien moeten we wat langer doorwerken," stelde Bram voor.En: "Maybe we should work a little longer," Bram suggested.Nl: Hij voelde de druk stijgen.En: He felt the pressure rising.Nl: Femke knikte en zei: "Goed idee.En: Femke nodded and said, "Good idea.Nl: Maar laten we niet vergeten dat de etalage ook belangrijk is."En: But let's not forget that the display is also important."Nl: Ze wisten dat ze een beslissing moesten maken.En: They knew they had to make a decision.Nl: Op de avond voor Valentijnsdag zaten Bram en Femke in de winkel, omringd door bakken vol bloemen.En: On the eve of Valentine's Day, Bram and Femke sat in the shop, surrounded by bins full of flowers.Nl: Ze hadden nauwelijks tijd om de etalage te doen.En: They barely had time for the display.Nl: "Wat moeten we doen?"En: "What should we do?"Nl: vroeg Bram radeloos.En: Bram asked helplessly.Nl: Femke keek naar al het moois om hen heen.En: Femke looked at all the beauty around them.Nl: "Misschien kunnen we iets eenvoudigs maken, met mijn nieuwe ideeën.En: "Maybe we can create something simple, with my new ideas.Nl: Het hoeft niet perfect, alleen opvallend."En: It doesn't have to be perfect, just striking."Nl: Bram dacht na en knikte toen langzaam.En: Bram thought for a moment and then nodded slowly.Nl: Samen begonnen ze een eenvoudige maar opvallende etalage te maken.En: Together they began to create a simple yet striking display.Nl: De rozen en tulpen straalden in het zachtglanzende avondlicht.En: The roses and tulips shone in the softly glowing evening light.Nl: Terwijl ze werkten, merkte Bram dat het niet altijd om perfectie ging.En: As they worked, Bram realized that it wasn't always about perfection.Nl: Femke's idee gaf de etalage een uniek karakter.En: Femke's idea gave the display a unique character.Nl: De volgende morgen was het Valentijnsdag.En: The next morning was Valentine's Day.Nl: Klanten stroomden binnen, aangetrokken door de bijzondere etalage.En: Customers poured in, attracted by the special display.Nl: Bram en Femke keken elkaar aan, moe maar tevreden.En: Bram and Femke looked at each other, tired but satisfied.Nl: De drukte die eerst een veroorzaker van stress was, veranderde in iets moois.En: The hustle that had initially caused stress turned into something beautiful.Nl: Bram leerde de waarde van samenwerking en dat eenvoud net zo mooi kan zijn als perfectie.En: Bram learned the value of cooperation and that simplicity can be just as beautiful as perfection.Nl: Femke zag hoe haar ideeën een verschil konden maken.En: Femke saw how her ideas could make a difference.Nl: Samen maakten ze hun bloemenwinkel speciaal en straalde de liefde en passie voor hun werk door de ramen naar buiten, de drukke stad in.En: Together they made their flower shop special, with love and passion for their work shining out through the windows into the bustling city. Vocabulary Words:cozy: gezelligeflorist: bloembinderoverwhelmed: overweldigdorders: bestellingenpouring: stroomdenoptimistically: optimistischbusyness: drukteflourished: bloeide opgigantic: gigantischetension: spanningpressure: drukeve: avondhelplessly: radeloosstriking: opvallendglowing: zachtglanzenderealized: merkteperfection: perfectieunique: uniekattracted: aangetrokkensatisfied: tevredenhustle: druktecooperation: samenwerkingsimplicity: eenvoudshining: straaldedisplay: etalagelayer: laagjechaos: chaoscreativity: creativiteitdecision: beslissingsurrounded: omringd

Pull up a chair and join us for the very first episode of The Florist's Table. Host Yvonne Ashton welcomes three past Mayesh Design Stars to discuss Pantone's controversial 2026 Color of the Year, Cloud Dancer. When the announcement dropped, reactions ranged from disappointment to outright mockery (one designer called it "plain toast and deconstructed water"). But is white really that boring, or are we missing something important? Amy Balsters of The Floral Coach breaks down the color theory most of us overlook about white — the difference between warm and cool whites and why it matters in floral design. Jodi Duncan AIFD, creative studio owner and the voice behind that toast comment, shares her initial reaction and whether she's softened her stance. And Abby Chick of Abby Chick Flowers, who correctly predicted both this year's and last year's colors, explains what made her see it coming. We dig into the practical questions: Does Pantone really matter to working florists? How do you make white feel fresh and intentional? What flowers and textures showcase Cloud Dancer's warmth? And if these designers were choosing 2027's color, what would they select? This is The Florist's Table, where the community can gather to talk all things flowers - real conversations for florists who want honest perspectives, practical insights, and maybe a little spice. Featured Guests: Amy Balsters - The Floral Coach, Jodi Duncan AIFD - Creative studio owner Abby Chick - Abby Chick Flowers Subscribe wherever you get your podcasts and pull up a chair for every episode. Visit the link for show notes and video podcast: https://www.mayesh.com/blog/three-florists-debate-pantones-cloud-dancer 

Today's episode features a takeover of our popular weekly live Q&A session on Instagram, with featured guest Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is a floral designer who creates exclusively with flowers and foliage purchased from local growers. She is also one of our course instructors here at The Gardener's Workshop. In this Q&A, Ellen highlights the need for understanding florists' requirements, offers flower recommendations, and addresses challenges in winter sourcing. She emphasizes visual marketing and the power of storytelling to connect with others in the flower industry.Mentions⁠⁠Ellen's newsletter signup⁠⁠⁠FlowerMore Community⁠Connect with Ellen: ⁠⁠⁠Ellen Frost Flowers (Instagram)⁠⁠,⁠ ⁠⁠Website⁠ Ellen Online Courses: ⁠Florist School Online⁠, ⁠Preparing to Sell to Florists⁠⁠⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠The⁠⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers⁠⁠⁠⁠⁠, owner of⁠⁠⁠⁠⁠ The Gardener's Workshop,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠⁠ Watch⁠⁠⁠⁠⁠ Lisa's Story⁠⁠⁠⁠⁠ and connect with Lisa on social media!

In this episode, we are talking all about how Photographers can maximize florists and the questions that they can be asking to maximize the results of their photos! Guest: Jaclyn https://www.hometownflowerco.com/

Sign up for the webinar: https://www.sunnymarymeadowcoaching.com/registration-page-222a1dfe-fee7-469e-8156-8379cc388865In this episode of the Rooted Agritourism Podcast, Dr. Liz Fiedler Mergen invites listeners to the 2026 Flower Farmer Forum and introduces a groundbreaking tool for the floral industry — Farmers to Florists. Liz shares the significant challenges faced by flower farmers, florists, and farmer florists, such as planning, inventory management, and efficient communication. She unveils the Farmers to Florists platform designed to address these issues by integrating crop planning, inventory management, and floral recipes into one collaborative system. Listeners are encouraged to join a live webinar on January 6th to see the platform in action and provide valuable feedback. The episode also mentions registration details, the goals of the platform, and how it aims to bring clarity and efficiency to the industry.00:00 Welcome and Conference Invitation00:50 Introduction to Rooted Agritourism01:14 Exciting Industry Announcement02:42 The Problem in the Floral Industry07:18 The Solution: Farmers to Florist Platform09:18 Features of Farmers to Florist12:59 Call to Action: Join the Webinar15:05 Conclusion and Additional Resources

As the year comes to a close, it's tempting to rush straight into goal setting, vision boards, and big plans for the new year. But in this episode of the Floral CEO Podcast, Jeni challenges that approach and invites florists to do something far more powerful first: reflect.This episode is all about how intentional end-of-year reflection can help you build a floral business that is not only more profitable—but also more sustainable, aligned, and fulfilling.If you're a florist who feels stretched thin, stuck in survival mode, or unsure what to focus on next, this episode will help you slow down, assess what truly worked in your business, and make smarter decisions for 2026.

Do you feel like you're constantly waiting for the “perfect time” to finally sit down and work on your big business ideas? Welcome to the club, flower friend — because almost every florist I coach thinks they need huge blocks of uninterrupted time to build momentum.But here's the truth: your life will probably never give you endless hours of quiet, focused time…And you don't need it.In today's minisode, we're diving into Micro Momentum — the simple, doable, wildly effective approach that has helped me build my businesses, stay consistent, and keep moving forward even during the busiest, messiest seasons of life.Whether you're a florist, a mother, running multiple businesses, navigating neurodivergence, or simply overwhelmed by your to-do list — micro momentum is how you create progress right now, not someday.

Expression of interest: minimind before 2026. FLORISTS EYES ONLY

A visit to Japan for two weeks in September was the ultimate dream come true. My husband Bruce and I, joined by three dear friends, experienced some of the country's incomparable beauty, culture, history, and tradition during our time in Kyoto and Tokyo. We watched World Class athletes compete in Tokyo's Olympic Stadium at the […] The post Episode 736: Meet the people, farms, and florists shaping Japan's Slow Flowers Movement appeared first on Slow Flowers Podcast with Debra Prinzing.

Auckland flower sellers have said "you'd be hard pushed to find a happy florist" as their industry is hit by turmoil. Since the city's major flower supplier, United Flower Growers, went exclusively online, florists say there have been a raft of problems. The florists spoken to by Checkpoint also feel their concerns are being ignored, but fear that if they speak out against UFG they'll be blacklisted. The CEO for United Flower Growers says his organisation has done nothing wrong. All the florists in Evie Richardson's report fear their business will be at risk if they speak out, so have elected to remain annonymous.

Episode 296:  Marketing is so much more than pretty Instagram posts – it's the way your team answers the phone, the words you choose in an email, and the vibe customers feel when they walk through your door. In this workshop-style episode, Ellie LaFever PFCI, breaks down how to create intentional marketing that feels true to your brand and shows up consistently across every touchpoint.If you've ever felt overwhelmed by what to post, when to post it, or how to make your marketing feel more authentic, this episode will give you clarity and a practical roadmap to move forward with intention.View the sessionSponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Register for the Webinar: https://www.sunnymarymeadowcoaching.com/registration-page-eed11a8c-b87c-42f7-b405-7747a71eafa2In this episode, Liz discusses the upcoming rebranding of the Flower Farmer Forum podcast and dives into the concept of the cannibal business model, which occurs when business offers compete with each other, leading to burnout and inefficiency. She shares strategies for building a smart farm ecosystem, emphasizing the importance of crop planning, subscription services, and delegation. Liz invites listeners to join her upcoming webinar, where she will elaborate on these concepts and the future direction of her business.TakeawaysThe cannibal business model drains energy and resources.Efficient crop planning aligns with sales strategies.Subscriptions provide guaranteed revenue and streamline operations.Repurposing products can enhance efficiency and profitability.Delegation is crucial for maintaining business health and personal sanity.Clear communication with team members prevents confusion and inefficiency.Evaluating business practices can reveal areas for improvement.Smart growth focuses on intentional design rather than hustle.The upcoming webinar will provide deeper insights into these strategies.Rebranding aims to enhance the podcast's strategic direction and content consistency.Helpful Links:Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/authorConsult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-productsFarmers to Florists: https://www.farmerstoflorists.com/Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Register for the Webinar: https://www.sunnymarymeadowcoaching.com/registration-page-eed11a8c-b87c-42f7-b405-7747a71eafa2In this episode of the Flower Farmer Forum podcast, host Liz discusses the importance of creating a sustainable business ecosystem in flower farming. She emphasizes the power of dahlias as a versatile product that can be monetized through various channels, including education, event design, and content marketing. The conversation also explores the concept of 'One Product, Many Markets' and how farmers can apply this framework to diversify their offerings without increasing their workload. The episode concludes with a reminder to avoid the cannibal business model, where offers compete against each other, and encourages listeners to view their farms as platforms for growth and innovation.TakeawaysCreating a sustainable business ecosystem is crucial for success.Dahlias are versatile and can be marketed in multiple ways.Education is a powerful tool for monetizing products.Creating experiences for customers enhances sales.Content marketing is essential for building trust.Diversification can prevent burnout in farming.Recurring revenue models can stabilize income.Farmers should view their farms as platforms, not just products.Intentional crop planning aligns with customer needs.Avoiding competing offers is key to a successful business model.Helpful Links:Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/authorConsult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-productsFarmers to Florists: https://www.farmerstoflorists.com/Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Register for the Webinar: https://www.sunnymarymeadowcoaching.com/registration-page-eed11a8c-b87c-42f7-b405-7747a71eafa2In this episode of the Flower Farmer Forum podcast, host Liz discusses the journey of building a flower farm business that thrives on sustainability and diversification. She emphasizes the importance of creating a smart farm ecosystem that not only focuses on selling flowers but also on building relationships with customers and exploring multiple revenue streams. The conversation highlights the lessons learned from past experiences, the significance of agritourism, and the need for a structured approach to business growth.TakeawaysBuilding a smart farm ecosystem is key to sustainability.Diversification should focus on doing existing offerings better.Not all offerings are worth pursuing; focus on profitable ones.Agritourism can enhance the customer experience and revenue.Creating layered revenue streams is essential for growth.Understanding your customer journey can lead to better sales strategies.A flower can serve multiple purposes beyond just being a product.Frameworks can help streamline business operations and offerings.It's important to maintain a balance between work and personal life.Investing time in understanding your audience can lead to better business decisions.Helpful Links:Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/authorConsult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-productsFarmers to Florists: https://www.farmerstoflorists.com/Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Flower Farmer Forum podcast, host Liz discusses the often-overlooked responsibilities of flower farmers, particularly in the context of agritourism. She emphasizes the role flower farmers play in shaping public perception of agriculture and the importance of educating visitors about the realities of farming. The conversation explores the spectrum of farming, the balance between small and large farms, and the civic role that flower farmers take on when they open their farms to the public. Liz encourages farmers to embrace their role as educators and to engage in meaningful conversations with their customers about the complexities of agriculture.TakeawaysFlower farmers shape public perception of agriculture.Agritourism carries a hidden responsibility.It's important to educate visitors about farming realities.The spectrum of farming includes both small and large operations.Local farming matters, but so does big agriculture.Flower farming is not just about selling flowers.Farmers must engage in conversations about food sourcing.Education builds trust between farmers and consumers.Agritourism can be a joyful experience.Farmers are educators, whether they want to be or not.Helpful Links:Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/authorConsult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-productsFarmers to Florists: https://www.farmerstoflorists.com/Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Long before I met the women of La Flor Farm, I met their gorgeous flowers. For the past three years, mom Michele and daughter Chantelle have supplied customers (like me) who shop at the Seattle Wholesale Growers Market with a breathtakingly beautiful selection of the highest quality flowers – from tulips in time for Valentine's […] The post Episode 727: A tour of La Flor Farm's dahlia fields, where four generations grow exquisite blooms for the Seattle Wholesale Growers Market and local florists appeared first on Slow Flowers Podcast with Debra Prinzing.

In this episode of the Flower Farmer Forum, host Liz discusses strategies for managing extra flowers in a flower farming business. She emphasizes the importance of long-term planning and pre-selling to avoid excess inventory. The episode provides creative solutions for moving flowers, such as partnering with local businesses, utilizing QR codes for audience building, and running giveaways. Liz also warns against discounting flowers, as it can attract bargain hunters and undermine the business's value. The conversation concludes with a reminder to focus on building a brand and audience while managing flower sales effectively.TakeawaysPlan your crops intentionally to align with sales periods.Pre-sell flowers to reduce the need for last-minute sales.Use creative marketing strategies to move extra flowers.Partner with local businesses to increase visibility.Utilize QR codes to capture email leads.Avoid discounting flowers to maintain brand value.Engage with nursing homes for community outreach.Run giveaways to build your email list.Collaborate with photographers for styled shoots.Focus on long-term strategies for sustainable growth.Helpful Links:Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/authorConsult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-productsFarmers to Florists: https://www.farmerstoflorists.com/Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

What if flowers could be more than beautiful arrangements? What if they could be community art, television content, and catalysts for human connection in the most unexpected places? In this episode of Mornings with Mayesh, we sit down with Katie Lila, the visionary Flower Director behind Flowers For People and creator-host of the PBS series "FOLLOW THE BLOOMS." Broadcasting from Spokane, Katie shares her incredible journey from local floral designer to national television personality, and her bold mission to start what she calls a "flower revolution." Katie takes us behind the scenes of Season 1's most ambitious projects - from underwater mermaid gardens to professional treehouse reveals. But the real excitement comes when she discusses her open call for Season 2 submissions, actively seeking designers, growers, community planners, and artists who share her vision. In this energizing conversation, we explore Katie's dreams of floral flash mobs in subway stations, floral confetti at sporting events, and partnerships with sponsors who can see the massive potential for flowers as public art. Whether you're a seasoned floral professional or someone with a wild flower idea, Katie's infectious enthusiasm and call-to-action will inspire you to think bigger about blooms. Topics Covered: The making of PBS series "Follow the Blooms" Season 1 Behind-the-scenes stories from underwater gardens to treehouse reveals Season 2 submission process and collaboration opportunities Reaching new audiences beyond traditional floral markets The business of flowers as public art and community experiences How to get involved in the "flower revolution" Perfect for: Floral designers, event planners, PBS fans, community artists, entrepreneurs, and anyone curious about innovative approaches to floral design. Video replay & show notes:  https://www.mayesh.com/blog/mwm-katie-lila-of-follow-the-blooms 

Foundations of PPP: https://www.sunnymarymeadowcoaching.com/foundationsofPPPWorkshops: https://www.sunnymarymeadowcoaching.com/workshopsIn this episode of the Flower Farmer Forum podcast, host Liz discusses her recent intermission from selling and growing flowers, the evolution of her online course into a community membership, and the importance of taking breaks to refocus on business foundations. She shares insights on automating email marketing, the upcoming pivot of the podcast to include agritourism and specialty crop farming, and the need for investment in growth to better serve the community.TakeawaysTaking breaks can lead to better business outcomes.Evolving from a course to a community enhances engagement.Automating processes frees up time for strategic growth.Building a strong foundation is crucial for sustainability.Seasonal sales strategies can improve revenue.Community connections are vital for business success.Investing in personal growth benefits the entire business.The podcast will expand its focus to include agritourism.Flexibility in business operations can lead to better results.Don't be afraid to pause and refuel your energy.Helpful Links:Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/authorConsult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-productsFarmers to Florists: https://www.farmerstoflorists.com/Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Join Jen in this week's episode of the Floral CEO podcast as she dives deep into the concept of 'Profit First' by Mike Michalowicz. Jen shares her personal journey and insights into implementing this financial system in her floral business. Learn about the essential buckets for managing your revenue, including income, tax, owner's compensation, profit, and operating expenses. Jen also discusses the significance of keeping your business financially healthy and the importance of supporting yourself as an entrepreneur. Whether you're a seasoned florist or just starting out, this episode is packed with valuable advice for running a profitable floral business.00:00 Introduction to the Floral CEO Podcast00:14 Diving into Profit First00:57 Understanding the Profit First System01:59 Setting Up Your Buckets02:57 Simplifying the Tax Bucket04:44 Owner's Compensation Explained06:09 The Importance of the Profit Bucket09:00 Operating Expenses and OPEX Account11:38 Managing Multiple Accounts14:45 Expense Audits and Financial Adjustments22:39 The Role of Profit in Business Growth30:37 Final Thoughts and Encouragement

In this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergan discusses the challenges and opportunities facing rural communities, particularly in Stearns County, Minnesota and the Stearns County Comprehensive Plan for 2040 that has a focus on agriculture. She explores the balance between growth and preservation, the importance of supporting small farmers, and the role of agritourism and value-added agriculture in sustaining rural economies. The conversation emphasizes the need for intentional growth that benefits both the agricultural sector and the community as a whole.TakeawaysWhat kind of growth do we want in our rural communities?Stearns County is experiencing rapid growth and urban sprawl.Change is inevitable, and we must remain curious about it.The Stearns County 2040 Comprehensive Plan addresses agricultural sustainability.Support for small farmers is crucial for rural economies.Value-added agriculture can provide multiple income streams.Agritourism helps reconnect consumers with agriculture.The interconnected pillars of rural development include agriculture, living, business, connectivity, and nature.Intentional growth can support small businesses and generational farming.Community involvement is essential in shaping the future of rural areas.Helpful Links:Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/authorConsult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-productsFarmers to Florists: https://www.farmerstoflorists.com/Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergen discusses the numerous benefits of locally grown flowers, emphasizing the importance of having a well-prepared elevator pitch to advocate for local blooms. She highlights the unique qualities of local flowers, including their freshness, sustainability, and support for the local economy. Liz also introduces a new resource, FarmersToFlorist.com, aimed at fostering collaboration between flower farmers and florists.TakeawaysLocally grown flowers offer unmatched quality and freshness.Having an elevator pitch is crucial for advocating local flowers.Local flowers support the local economy and community.Sustainability in flower farming is a gradual process.Unique varieties of flowers are often only available locally.Florists value the quality and convenience of local flowers.Price should not be the main focus when selling local flowers.Educating consumers about local flowers is essential.FarmersToFlorist.com aims to connect farmers and florists.Networking opportunities can elevate the local flower industry.Downloadable PDF talked about in the episodeHelpful Links:Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/authorConsult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-productsFarmers to Florists: https://www.farmerstoflorists.com/Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Welcome to the very first episode of The Floral CEO Podcast! After 2.5 years as The Floral Hustle, Jen is ushering in a bold new era—one that centers on florists fully stepping into their power as CEOs. In this deeply personal and powerful reintroduction, Jen shares what inspired the shift, what to expect from this new direction, and why it's time for florists everywhere to claim profitability, confidence, and fulfillment in their business and life.Jen celebrates 30 years in the floral industry and reflects on how her journey, her farm, her family, and her role as a coach have shaped this moment. She invites you to step into a version of your business that is sustainable, joyful, and profitable—and she's here to help you make it happen.What You'll Learn:

Ondrea Kidd has been recognized by MSN as one of the “Top 10 Florists to Watch in 2025”, bolstering the farm's status as a leader in eco-friendly, heirloom floral design. The report highlighted innovators shaping the future of luxury floral design and it came as a complete surprise to this farmer-florist based in Idaho Falls, […] The post Episode 722: Ondrea Kidd of Idaho Falls-based Sowing Joy Farm named Top 10 Florists to Watch in 2025 by MSN appeared first on Slow Flowers Podcast with Debra Prinzing.

Does playing the Instagram game leave you frustrated and disheartened? Join Kathleen for this episode where she shares essential tips on shifting your strategy from "vanity metrics" to optimizing for localized SEO — which is where the real power of Instagram lies for florists.

Free Download: https://www.sunnymarymeadowcoaching.com/cut-flower-care-tipsIn this episode of the Flower Farmer Forum podcast, Liz discusses how to care for locally grown flowers from the perspective of the customer. She emphasizes the unique qualities of these flowers, the importance of educating customers on their care, and sustainable practices in flower farming. The episode provides practical tips for prolonging the life of bouquets and highlights the significance of supporting local agriculture.TakeawaysLocally grown flowers have fewer chemicals and are safer for the environment.Educating customers on flower care enhances their experience and satisfaction.Changing the water daily is crucial for flower longevity.Flowers should be kept away from direct sunlight and heat.Avoid storing flowers near fresh fruit to prevent wilting.Trimming stems at an angle helps flowers absorb water better.Removing leaves below the waterline prevents bacterial growth.Locally grown flowers celebrate nature and support sustainable agriculture.Providing customers with care tips can improve their results and happiness.Utilizing email marketing can help build a customer base.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Flower Farmer Forum podcast, host Liz discusses the 'Miracle on 34th Street' philosophy, emphasizing the importance of customer service and community support in the flower farming business. She shares personal anecdotes about her journey in the floral industry, the challenges of meeting customer needs, and the significance of maintaining integrity and generosity in business interactions. Liz also opens up about her recent personal struggles, including a miscarriage, and announces her upcoming book, 'Flowers Bloom Anyway,' which reflects on her experiences with grief and resilience.TakeawaysThe Miracle on 34th Street motto emphasizes customer service.Building loyalty comes from making customers feel valued.Directing customers to others when you can't help builds trust.An abundance mindset is crucial in business.Playing offense rather than defense leads to success.Integrity and generosity are key to brand reputation.Personal experiences shape business philosophies.Grief can lead to personal growth and new insights.Creating positive experiences is essential for community strength.The journey of entrepreneurship includes both challenges and triumphs.Helpful Links:Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/authorConsult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-productsFarmers to Florists: https://www.farmerstoflorists.com/Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Flower Farmer Forum podcast, host Liz and guest Matt Diamante discuss essential marketing strategies for small businesses, focusing on social media and SMS marketing. They explore the importance of video content, the dynamics of going viral, and effective ways to build an SMS list. The conversation emphasizes the need for small business owners to adapt to changing marketing landscapes and engage their audiences meaningfully.TakeawaysSocial media should focus on audience connection and trust.Video content is prioritized by platforms like Instagram and TikTok.Going viral can help local businesses gain credibility.SMS marketing is more effective than email for immediate engagement.Avoid overwhelming customers with too many texts.Physical marketing materials can create a lasting impression.Building an SMS list requires consent and engagement.Utilize events to gather customer contact information.Personalized messages can enhance customer relationships.Marketing principles are applicable across different business types.Helpful Links:Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-productsFarmers to Florists: https://www.farmerstoflorists.com/Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Flower Farmer Forum podcast, Liz discusses the critical choice between chasing time or money in the context of flower farming. She shares her personal journey through the ups and downs of running a flower farm, emphasizing the importance of investing in systems and understanding the seasons of business. Liz highlights the challenges of growth, the necessity of organization, and the balance between working hard and maintaining sustainability. The conversation serves as a guide for farmers and entrepreneurs to navigate their own paths in business.TakeawaysYou can chase time or you can chase money, but not both.Building a foundation is crucial for achieving goals.Investing in systems can lead to long-term sustainability.Chasing time often requires hiring more people and creating structure.Chasing money involves saying yes to more opportunities and working longer hours.Understanding your business's financials is essential for growth.It's important to pivot and adapt to different seasons in business.Don't believe everything you see online; many struggle behind the scenes.Creating clear boundaries can help manage customer expectations.Learning the laws and tax codes is vital for business success.Helpful Links:Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-productsFarmers to Florists: https://www.farmerstoflorists.com/Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Flower Farmer Forum podcast, Liz discusses her experiences and strategies for growing dahlias at her farm in Minnesota. She shares insights on simplifying planting techniques, improving soil conditions, and innovative methods for extending the blooming season. Liz emphasizes the importance of efficient farming practices and the benefits of community support among flower farmers.TakeawaysDahlias are resilient and can thrive with proper care.Simplifying planting techniques can reduce physical strain.Using trenches for planting can improve efficiency.Soil health is crucial for successful dahlia growth.Utilizing compost and cover crops can enhance soil quality.Staking methods can support dahlia plants during storms.High tunnels can extend the blooming season for dahlias.Proper storage techniques are essential for tuber preservation.Community support among flower farmers can lead to industry growth.Sustainable practices are key to long-term success in flower farming.Helpful Links:Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-productsFarmers to Florists: https://www.farmerstoflorists.com/Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Flower Farmer Forum podcast, host Liz discusses the realities of flower farming when it isn't a full-time job. She shares her experiences balancing multiple revenue streams, the importance of flexibility in scheduling, and practical strategies for preparing for planting. Liz emphasizes the significance of adapting to weather conditions, maximizing limited time, and maintaining flower beds effectively. The conversation concludes with encouragement for flower farmers to embrace their journey and find systems that work for their unique situations.TakeawaysFlower farming can be a side gig alongside other jobs.Flexibility in scheduling can reduce stress during peak seasons.Investing in equipment can make flower farming easier over time.Weather conditions significantly impact planting decisions.It's important to prepare in the fall for a successful spring.Planting techniques should consider soil moisture and root health.Maximizing limited time is crucial for busy flower farmers.Weeding and maintenance are essential for healthy flower beds.Using grass clippings can help with weed control.Finding a system that works for your life is key to success.Helpful Links:Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-productsFarmers to Florists: https://www.farmerstoflorists.com/Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Flower Farmer Forum podcast, host Liz and guest expert Mona Bavar discuss the intersection of smart marketing, authentic branding, and the use of AI strategies to enhance customer reach without sacrificing authenticity. They explore the importance of understanding one's brand story, the emotional connections that drive customer loyalty, and the role of AI in modern marketing. The conversation also touches on overcoming skepticism towards AI, effective content creation, and the value of workshops for entrepreneurs.TakeawaysThe easy part is growing the flowers; the hard part is selling them.Understanding your brand story is crucial for clarity and vision.Emotional connections with customers are essential for small businesses.Authentic storytelling can differentiate your brand from competitors.AI can be a powerful tool for content ideation and marketing strategies.Workshops can provide valuable training for entrepreneurs.It's important to know your target audience to communicate effectively.Using AI should enhance your brand's voice, not replace it.Skepticism towards AI can be overcome with hands-on experience.The entrepreneurial journey is intertwined with personal growth.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Are you a floral designer striving to boost your business's profitability? In this episode, Kathleen shares how to transition from struggling florist to high-profit business owner.This includes sharing her own bumpy journey that took her from corporate marketing executive, to being a highly UN-profitable florist, and finally to being a successful business owner.

Webinar: https://www.sunnymarymeadowcoaching.com/registrationIn this episode, Liz wraps up the mini-series on finding your flower farm fit by discussing advanced revenue streams such as workshops, weddings, and selling to florists. She emphasizes the importance of community engagement through workshops, the complexities and profitability of wedding florals, and the nuances of building relationships with florists for consistent sales. Liz shares her personal experiences and insights on how to navigate these avenues effectively, ensuring a sustainable and profitable flower farming business.TakeawaysWorkshops can be profitable if you enjoy teaching.Weddings require careful planning and can be stressful.Selling to florists is about building reliable partnerships.Community engagement is key in flower farming.Client expectations for weddings are very high.Workshops need proper space and tools to be successful.Pricing for weddings should reflect the true cost of flowers.Consistency is crucial when selling to florists.Understanding florists' needs can lead to better sales.Building a strong marketing strategy is essential for workshops.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

When Ruth Ann Majauskas first launched her flower farm in 2020, she tried a little bit of everything—farmers markets, retail, subscriptions. But the magic happened when she shifted her focus entirely to wholesale… selling flowers directly to florists. What started as trial and error quickly evolved into a streamlined system with loyal buyers, consistent orders, and a workflow she could count on. Now, Ruth Ann runs a thriving wholesale flower farm business—and she's helping other flower farmers learn how to do the same. In today's episode, she shares how she built her florist-focused business model, what makes the wholesale florist buyer tick, how she finds and communicates with them, what software she uses to manage weekly orders, and more. She even reveals how she uses the same marketing framework I teach inside Farm Marketing School—tailored specifically to florists.

Should you sell your flowers to florists? What attributes make a farmer a good match for selling to a florist? Here, Lisa chats with Ellen about her experiences working with 40+ flower farmers in her region. Learn what she thinks it takes to be successful in this popular selling channel and how you can accomplish it.MentionsEllen's newsletter signup⁠⁠Ellen's YouTube Channel⁠Follow on Instagram: ⁠⁠Ellen Frost Flowers⁠⁠, ⁠Local Color Flowers⁠Ellen Online Courses: Florist School Online, Preparing to Sell to Florists⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠The⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers⁠⁠⁠⁠, owner of⁠⁠⁠⁠ The Gardener's Workshop,⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠ and⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠ Watch⁠⁠⁠⁠ Lisa's Story⁠⁠⁠⁠ and connect with Lisa on social media!