Social Cast

If you want to truly deliver the kind of experiences your customers expect, the only way of getting there is through empathy.In this episode, we discuss how marketers can become better listeners by leveraging the right tools and strategies in order to create next-level marketing and care experiences. Hosted by: Mantas Ciuksys Guest: Monica Raszyk Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers

Today’s episode is about the unusual holiday season that marketers are facing this year. We speak about what’s driving marketing and consumer decisions during these final weeks of the year, what kind of tactics will be more common this year, and what will be the deciding factors for businesses that start 2021 stronger than their rivals. You can download the eSports study referenced in the podcast here: www.socialbakers.com/blog/sports-vs-esports-social-media-report-2020 Hosted by: Mantas Ciuksys Guest: Nardo Vogt Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers

Today, we’re speaking with Mary Kathryn Johnson about how to make messaging automation a part of your business strategy. We discuss the challenges everyone should consider when starting, we touch on how messaging is different from traditional channels like email, and how to set up your chatbot conversations in a way that really connects with people. Mary Kathryn Johnson is an author, entrepreneur, and expert on messaging automation and chatbot implementation. You can catch her work at www.marykathrynjohnson.com Links Mentioned: https://messengerfunnels.com https://botacademy.com Hosted by: Mantas Ciuksys Guest: Mary Kathryn Johnson Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers LinkedIn https://www.linkedin.com/company/socialbakers-com

In this episode we talk with CMO at Digimind, Aurelien Blaha, all bout data. Key discussion topics include: Recent changes in data privacy Data Challenges CMOs #1 priority with data intelligence Impact of COVID-19 on data Links Mentioned - About utility marketing: https://blog.digimind.com/en/trends/what-is-utility-marketing-and-why-you-should-use-it - Our joint report on Stay-at-home industries: https://landing.digimind.com/en/understanding-the-rise-of-stay-at-home-industries-in-north-america-unlocking-insights-through-social-media-web - Digimind Resources Center: https://www.digimind.com/en/resources - Digimind Covid-19 Resources Center: https://www.digimind.com/en/resources/covid-19 Hosted by: Mantas Ciuksys Guest: Aurelien Blaha Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers LinkedIn https://www.linkedin.com/company/socialbakers-com

In this episode we talk with Co-Founder and Product Lead at KAWO, Alex Duncan, about the State of Social Media in China. KAWO is an enterprise social media platform solution for China. Key discussion topics include: The role of KAWO How social media is different in China The wall business encounter when starting marketing in China Marketing Challenges https://assets.kawo.com/KAWO-Ultimate-Intro-to-China-Social-Marketing-v1.pdf Hosted by: Mantas Ciuksys Guest: Alex Duncan Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers LinkedIn https://www.linkedin.com/company/socialbakers-com

In this episode we talk with LinkedIn expert Gabriel Ehrlich on how to start marketing on the platform and best practices. Keep in mind that this episode was recorded before the pandemic. Key discussion topics include: How to enter LinkedIn marketing without the risk of failure How LinkedIn is changing Steps and processes you will need to start and scale One area businesses often overlook with B2B marketing Hosted by: Mantas Ciuksys Guest: Gabriel Ehrlich Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers LinkedIn https://www.linkedin.com/company/socialbakers-com

In this episode we talk with our own in house advertising expert Michal Nemcok about current ad spend and what the future could look like. Key discussion topics include: Current advertising trends on Facebook What advertisers are currently investing in Differences between paid platforms right now Paid advertising, essential or non-essential during these times Social Media Trends Report: The Effects of COVID-19 on Marketing https://www.socialbakers.com/blog/social-media-trends-report-q1-2020 Hosted by: Mantas Ciuksys Guest: Michal Nemcok Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers LinkedIn https://www.linkedin.com/company/socialbakers-com

In this episode we speak again with former CEO & Co-Founder of Moz, Rand Fishkin. Since we last spoke he launched SparkToro and he has some advice for those who are reluctant to invest but are rather waiting for a healthier economic climate to spend. Key discussion topics include: New business models that have emerged Recommendations for planning and forecasting for the upcoming months Essential and non-essential parts of marketing during a recession The marketing department pre-covid vs post-covid SparkToro https://sparktoro.com Lost and Founder: A Painfully Honest Field Guide to the Startup World. https://sparktoro.com/book Hosted by: Mantas Ciuksys Guest: Rand Fishkin Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers LinkedIn https://www.linkedin.com/company/socialbakers-com

In this episode we speak with Aaron Gomez, VP and Head of Strategy at VaynerMedia, about the future of marketing. Aaron is an experienced digital strategist with 20 years of experience in digital business transformation, digital marketing, social media and advertising. We take a look at the current situation and how it will change the way we market in the future. Key discussion topics include: How market trends are changing Changes in the supply chain The current demand on digital marketing Take away lessons from the situation Aaron Gomez: https://www.linkedin.com/in/aarongomez Vayner Media: https://vaynermedia.com Hosted by: Mantas Ciuksys Guest: Aaron Gomez Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers LinkedIn https://www.linkedin.com/company/socialbakers-com

In this episode we are joined by two guests: speaker/author Nathalie Nahai and our own SVP of Marketing Omri Erel. Key discussion topics include: What is currently driving consumer behaviour Fear, panic, and what marketers should know about these emotions How we can relate to our customers better How consumer behaviour will change in a post-coronavirus world Nathalie is an international speaker and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion, which has been translated into seven languages. Her work explores the intersection between persuasive technology, ethics and the psychology of online behaviour, and clients include Google, PwC, Unilever and Harvard Business Review, among others. Nathalie speaks internationally on the psychological dynamics behind consumer behaviour, teaching people how to ethically apply behavioural science principles to enhance their website, content marketing, product design and customer experience. She is also the host of The Hive Podcast and Seeking The Self, and contributes to national publications, television (BBC, Sky, CNN), and radio (BBC Radio 4) on the impact of technology in our lives. Hosted by: Mantas Ciuksys Guests: Nathalie Nahai, Omri Erel Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers LinkedIn https://www.linkedin.com/company/socialbakers-com

In this episode we speak with Monica Raszyk, Director of Product Marketing at Socialbakers. Monica has noticed how influencers have adapted to the current situation with a positive message, and how brands can learn from them during this time. Key discussion topics include: How influencers have responded to the crisis. How beauty and travel influencers are adapting. What brands can learn from influencers responses. Should your brand be looking to partner with influencers right now? Hosted by: Mantas Ciuksys Guest: Monica Raszyk Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers LinkedIn https://www.linkedin.com/company/socialbakers-com

In this episode we speak with Steven Mehringer, former Head of Communications Services for NATO where he lead the digital transformation strategy. We talk about his many experiences in communications and the challenge of digital transformation in government. Key discussion topics include: Steven's role in transforming the digital communications at NATO How much transforming is technology and how much of it is people What gets in the way of transformations How you know when digital transformation is complete Hosted by: Mantas Ciuksys Guest: Steven Mehringer Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers LinkedIn https://www.linkedin.com/company/socialbakers-com

In this episode we speak with Juraj Holub, Head of Communications at Slido, all about hosting virtual events. How do you move your event online and still maintain the same experience? Juraj has been helping event organizers with audience engagement for years and shares his experience with us. Slido is the Ultimate Q&A and Polling Platform for Company Meetings and Events. Key discussion topics include: The difference between a virtual event and a webinar. What often goes wrong with virtual events. How to keep an audience engaged virtually. Will the remote event trend stick around after the pandemic? Links Mentioned: support@slido.com https://www.sli.do https://blog.sli.do Hosted by: Mantas Ciuksys Guest: Juraj Holub Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers LinkedIn https://www.linkedin.com/company/socialbakers-com

In this live episode we had Christina Mann join again to discuss how she manages a remote team. Christina has years of experience managing a team that is spread out all over the world and we talk about the ins and outs of doing this. Key discussion topics include: Has the pandemic changed the trend of remote working for years to come? Where errors most likely happen? The most difficult part of managing a remote team Tips for clear online communication Hosted by: Mantas Ciuksys Guest: Christina Mann Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers LinkedIn https://www.linkedin.com/company/socialbakers-com

In this episode we speak with our JAPAC VP of Sales Charles Tidswell about the state of marketing in Asia. Keep in mind this episode was recorded before COVID-19 had expanded outside Asia. Key discussion topics include: How Asia is different from the rest of the world when it comes to marketing and the industry’s maturity What works in Asia that just wouldn’t work in other parts of the world. How the regions are divided when it comes to the most prevalent channels 2020 predictions Hosted by: Mantas Ciuksys Guest: Charles Tidswell Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers LinkedIn https://www.linkedin.com/company/socialbakers-com

In this episode we speak with former CEO & Co-Founder of Moz Rand Fishkin. Rand has since founded SparkToro and is the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Key discussion topics include: The role of social media marketers and how its found its role in business Changes in the way marketing departments are structure How will the marketing mix of paid and organic change in the next couple years What is the next big deal for SEO SparkToro https://sparktoro.com Lost and Founder: A Painfully Honest Field Guide to the Startup World. https://sparktoro.com/book Hosted by: Mantas Ciuksys Guest: Rand Fishkin Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers LinkedIn https://www.linkedin.com/company/socialbakers-com

In this episode we speak with SEMrush Head of Communications Fernando Angulo about all the ways your brand can truly track organic growth. Don't waste any more time or man power on lopsided data. Key discussion topics include: How to accomplish short- and long-term goals with PPC How to keep up with Google updates What is the future of SEO and organic traffic? How to avoid common tracking insight mistakesWhat are the key factors in creating an international website? How is voice search evolving and can it be tracked? What role will security and compliance play in the future of tracking insights? Links Discussed in the episode SEMrush Sensor https://www.semrush.com/sensor/ Hosted by: Mantas Ciuksys Guest: Fernando Angulo Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers LinkedIn https://www.linkedin.com/company/socialbakers-com

On this live episode we bring you the Socialbakers Q4 2019 Social Media Trends Report revealing crucial insights into the changes and developments on social media. The report highlights key data behind paid advertising, including campaign objectives, developments in click-through rate and cost per click, and the evolution of ad placements. Focusing on organic performance, the report details the audience size of the top 50 biggest brands on Instagram and Facebook, audience insights by age and gender, and the distribution of interactions across industries. Download the complete study here: http://bit.ly/2wsOffj Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers LinkedIn https://www.linkedin.com/company/socialbakers-com

Marketers know that social media platforms are inherently different. Facebook, Instagram, LinkedIn, Youtube, we approach each platform with a slightly different strategy. What about Twitter, how different is it to other platforms? On this episode we talk with Fabiana Manfredi who is the Director of Agency Sales, Strategy & Development at Twitter to help us answer these questions and more. Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers LinkedIn https://www.linkedin.com/company/socialbakers-com

In this episode we talk with Omri Erel, our SVP of Marketing about Marketing Psychology. Erel shares his insights on human psychology and how that plays a big role in a marketer’s job. This includes getting into the different functions of the reptilian brain, the mammalian brain, and the neocortex, as well as which one you should be targeting. Hosted by: Mantas Ciuksys Guest: Omri Erel Some interesting takeaways from the conversation: Studies have found that the human brain makes an unconscious decision seven seconds before an action is taken One trick for writing effective copy is to read it out loud; copywriting should be conversational A person’s natural state is to preserve energy, so offer simplicity and cognitive ease Technology keeps changing, but the essence of human behavior won’t change unless we start engineering our brains differently Two most important factors a consumer is looking for: value and trust Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers LinkedIn https://www.linkedin.com/company/socialbakers-com

Happy Valentine's Day! To celebrate the special day we sat down with our Director of Field Marketing, Christina Mann, to discuss how your dating life is exactly like your marketing funnel. We dive into this analogy comparing the stages of dating with stages of the marketing funnel. This was a fun topic for us with a lot of great takeaways. Hosted by: Mantas Ciuksys Guest: Christina Mann Find our podcast on multiple platforms Apple Podcasts Stitcher Spotify Connect with us socialbakers.com Facebook Twitter Instagram LinkedIn

In this episode, we talked with President of ChamberofCommerce.com Matt Shealy about what it takes to build a remote team. We recorded this episode live on LinkedIn. Check out his guest blog post on How to Build a Top-Notch Remote Marketing Team. Hosted by: Mantas Ciuksys Guest: Matt Shealy President of ChamberofCommerce.com Find our podcast on multiple platforms Apple Podcasts Stitcher Spotify Connect with us socialbakers.com Facebook Twitter Instagram LinkedIn

In this episode we discuss the 2019 Instagram and Facebook Trends Report. We recorded this episode live on Facebook and LinkedIn and answered some audience questions. Join in the next live conversation on Facebook or LinkedIn and checkout the trends report here- http://bit.ly/2YhQjkj ### Follow Us: * [Our Website](www.socialbakers.com) * [Twitter](twitter.com/socialbakers) * [Instagram](www.instagram.com/socialbakers) * [Facebook](www.facebook.com/socialbakers) * [LinkedIn](www.linkedin.com/company/socialbakers-com)

In this next podcast episode, we bring you Brian Solis, an industry-leading analyst, an author of books on technology, and a thought leader in the space of everything digital. Brian is one of the most future-thinking thinkers that we’ve spoken to. We briefly touch on his book, Lifescale: How to Live a More Creative, Productive, and Happy Life and our discussion is exactly on this topic - how can we actually create brand experiences that lead to happier lives for our customers. Hosted by: Mantas Ciuksys Guest: Brian Solis Find our podcast on multiple platforms Apple Podcasts Stitcher Spotify Connect with us socialbakers.com Facebook Twitter Instagram LinkedIn

In this episode we talk with Monica Raszyk Director of Product Marketing at Socialbakers about Die Hard influencer audiences. ### Follow Us: * [Our Website](www.socialbakers.com) * [Twitter](twitter.com/socialbakers) * [Instagram](www.instagram.com/socialbakers) * [Facebook](www.facebook.com/socialbakers) * [LinkedIn](www.linkedin.com/company/socialbakers-com)

We caught up with digital strategist Mike Blake-Crawford of Social Chain and discussed the current state of influencer marketing. Want to hear more from Mike? Check out his talk from this years Engage event about social media and influencers. Mike-Blake Crawford on the State of Social Media Find him on the Social Minds podcast and other platforms. Hosted by: Mantas Ciuksys Guest: Mike Blake-Crawford Find our podcast on multiple platforms Apple Podcasts Stitcher Spotify Connect with us socialbakers.com Facebook Twitter Instagram LinkedIn

In this episode we talk about bridging the gap between sales and marketing, what's needed for the cooperation between departments, what kind of processes you need, and what kind of mindset. ### Follow Us: * [Our Website](www.socialbakers.com) * [Twitter](twitter.com/socialbakers) * [Instagram](www.instagram.com/socialbakers) * [Facebook](www.facebook.com/socialbakers) * [LinkedIn](www.linkedin.com/company/socialbakers-com)

Today we're digging up key insights like these from Facebook's newly released Holiday Marketing Guide! Looking for more holiday inspiration? Browse through our free content library and see which posts are getting the most engagement: http://bit.ly/2ZVrkal Download the complete guide here: http://bit.ly/2kG7GvJ ### Follow Us: * [Our Website](www.socialbakers.com) * [Twitter](twitter.com/socialbakers) * [Instagram](www.instagram.com/socialbakers) * [Facebook](www.facebook.com/socialbakers) * [LinkedIn](www.linkedin.com/company/socialbakers-com)

In this episode we answered some audience questions live from Facebook and LinkedIn about challenges of paid social media. Probably the most critical area to your marketing. What are the key challenges today? What’s the direct correlation between your ads and conversions - how does it tie into the user journey? Some of the questions answered in the podcast: Where should you invest? How should you focus/align your team? How do you set objectives for your strategy? How do you track and measure spend successfully? What are the mistakes marketers make? What does the future of paid social media really look like?

Welcome to Social Cast, brought to you by Socialbakers! We are a social media marketing platform that offers end-to-end solutions to fellow marketers out there. Our Socialbakers experts live and breath everything social media, and want to share their knowledge and expertise with the rest of the world! On this podcast, you'll learn about social media marketing best practices, upcoming trends, and insights based on our exclusive in-house data and more! In this episode, we dive into the latest social media trends based on Socialbakers Q2 2019 data. The data shows that it’s crucial for marketers to closely monitor and optimize their paid strategy across all channels, because one broad strategy isn’t good enough. Marketers who aren’t putting most of their efforts into paid social media campaigns have fallen behind the rest of the competition. We also discuss key data on platform engagement, trends in CPC and CTR, best converting ad placements, and the latest influencer marketing numbers. ### Unlock the full Trends Report Here * [Trends Report](http://bit.ly/2L5gODe) ### Follow Us: * [Our Website](https://www.socialbakers.com) * [Twitter](https://twitter.com/socialbakers) * [Instagram](https://www.instagram.com/socialbakers) * [Facebook](https://www.facebook.com/socialbakers) * [LinkedIn](https://www.linkedin.com/company/socialbakers-com)