Podcasts about founder a painfully honest field guide

Janice Omadeke shares her tips for building the career-shaping mentor relationships that can dramatically speed up your career progression. — YOU'LL LEARN — 1) Just how big a difference mentorship makes in your career 2) The trick to finding the best mentors 3) How to build a transformational mentor-mentee relationship Subscribe or visit AwesomeAtYourJob.com/ep964 for clickable versions of the links below. — ABOUT JANICE — Janice Omadeke is a pioneering serial entrepreneur who made a life-altering decision when she transitioned from her role as a corporate graphic designer to embark on a journey into startup life. Omadeke earned recognition as one of Entrepreneur Magazine's 100 Women of Influence in 2022. Her voice and commitment to mentorship and entrepreneurship can be found in publications such as Forbes, the Harvard Business Review, The Austin Business Journal, Black Enterprise, and Inc. Alongside her entrepreneurial expertise, she holds a PMP certification and has received a certification in Entrepreneurship from MIT. Omadeke is the former CEO and founder of The Mentor Method, an enterprise software designed to drive transformative change within company cultures through the power of mentorship. Guided by her belief in data-driven decision-making as a cornerstone for strategy, innovation, and cultural transformation, she has honed this model through over a decade of leadership experience within Fortune 500 companies. Her roster of influential clients includes Amazon and the U.S. Department of Education. With a unique blend of directness and compassion, Omadeke is dedicated to making a positive impact. Her approach is both strategic and heartfelt, always driven by a deep sense of intention. Beyond her professional pursuits, you can find Janice cooking, reading, taking on a self-development project, or a combination of the three. • Book: Mentorship Unlocked: The Science and Art of Setting Yourself Up for Success • Instagram: @janiceomadeke • LinkedIn: Janice Omadeke • Website: JaniceOmadeke.com — RESOURCES MENTIONED IN THE SHOW — • Book: Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin • Book: Masters of Scale: Surprising Truths from the World's Most Successful Entrepreneurs by Reid Hoffman • Book: The Power of Positive Thinking by Norman Vincent Peale • Forbes Article: How Becoming A Mentor Can Boost Your Career • Guider: Mentoring Statistics: The Research You Need to Know in 2024 • Sun Microsystems Study — THANK YOU SPONSORS! — • Acorns. Start saving and investing for your future today with Acorns.com/awesome• Harvard Business Review. Get 10% off your subscription at HBR.org/subscriptions with the promo code AWESOME• LinkedIn Jobs. Post your job for free at LinkedIn.com/BeAwesomeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rand Fishkin is the founder and former CEO of Moz, a leading SEO software for marketers created in 2007 that grew out of the active followers of Rand's popular SEOmoz blog. Moz grew quickly to over $30 million in revenue by 2013, having raised $30 million in venture capital investment. When growth slowed in 2014, the company faced many internal difficulties and Rand dealt with mental health challenges, causing him to step down as CEO. Rand left Moz in 2018 and later that year published his popular book about his difficult startup journey, “Lost and Founder: A Painfully Honest Field Guide to the Startup World.” He described in detail the growth of Moz and the exciting growth years, but he also revealed the painful challenges he and the company faced in their later years. In this podcast discussion, he is frank about the pitfalls and brutal realities of big VC funding for founders and the companies they created.  Rand created his second software company, SparkToro, in 2018 with an approach that was opposite to the funding, growth, and staffing he used at Moz. We discuss the benefits of practical funding and sustainable profits to create healthy software businesses that support the goals of founders, employees, customers, and investors. Learn more at PracticalFounders.com. 

My guest today, Rand Fishkin, is the author of one of the best business books I've ever read, and trust me, I've read a lot of business books!It's called Lost and Founder, and it charts his journey as a marketing tech business entrepreneur who raised money from Venture Capital investors and was growing at 100% year on year.It's a ruthlessly honest book in which Rand breaks down the details and behind-the-scenes experiences of an entrepreneur. I think it's essential reading for any founder or business owner looking to scale and seek an exit.During our conversation,He reveals the truth about raising capital and the secrets that the VC world doesn't tell you when you're seeking investment.He explains his decision to turn down an offer from Hubspot, which would have resulted in a $250 million exit.We also explore the concept of “enough” and why creating economic security is essential for any entrepreneur.And as someone with almost half a million followers on Twitter, Rand gives thoughtful advice to entrepreneurs on building their own personal brand - spoiler alert, it's not what you might think!Now, for an inspiring and refreshingly candid conversation, ladies and gentlemen, I give you Mr. Rand Fishkin.LinksRand Fishkin's Bio, Speaker Rates, Contact Details | SparkToroLost and Founder: A Painfully Honest Field Guide to the Startup World: Amazon.co.ukNo Hard Feelings: Emotions at Work and How They Help Us Succeed eBook : Fosslien, Liz, Duffy, Mollie West: Amazon.co.uk: Books Big Feelings: How to Be Okay When Things Are Not OkayTo sign up to receive the Bulletproof Entrepreneur newsletter, go to www.bulletproofentrepreneur.netThis podcast is produced by GR Media Sponsored by Capital Asset Management

Anu has worked in Paid Search since 2008, with experiences in agencies, brands and tech companies. She's also the founder of London's PPC Live meet up. In this episode we discuss: Why paid media isn't all spreadsheets and data How the PPC Live event started and why ‘done is better than perfect' PPCChat and how that became a podcast The role of traditional ads in PPC success The future of Google ads Anu is passionate about ensuring that Paid Search is done right and for the benefit of each individual business so as to ensure business goals, not just channel growth. She is heavily involved with the wider Paid Search community, which has led her to host the podcast #PPCChat Roundup as well as set up an in-person PPC meet-up in London called PPC Live UK. She loves seeing search managers learn, grow and find new things to test. Find Anu on Twitter (or X or whatever) or LinkedIn Tickets for the next PPC Live UK Event (26 October 2023)   Apply to join the Slack Group Join WhatsApp Group (>450 members)   Book recommendation Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin  Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. If you don't get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Host & Eximo Marketing

Bu bölümde Lost and Founder, Dune, Noise ve No Filter kitapları, Baldur's Gate 3 oyunu ve 16 saat çalışma üzerine sohbet ettik.Bizi dinlemekten keyif alıyorsanız, kahve ısmarlayarak bizi destekleyebilir ve Telegram grubumuza katılabilirsiniz. :)Yorumlarınızı, sorularınızı ya da sponsorluk tekliflerinizi info@farklidusun.net e-posta adresine iletebilirsiniz. Bizi Twitter üzerinden takip edebilirsiniz.Zaman damgaları:00:00 - Giriş02:20 - Dune Messiah05:00 - The Apple II Age15:55 - Lost and Founder27:03 - Noise30:25 - No Filter1:09:30 - 16 Saat1:23:10 - Baldur's Gate 31:42:10 - The Legend of Monkey IslandBölüm linkleri:Dune MessiahChildren of DuneThe Apple II Age: How the Computer Became PersonalLost and Founder: A Painfully Honest Field Guide to the Startup WorldNo Filter: The Inside Story of InstagramNoise GürültüProcess XmedimopsThe German GeniusFacebook: The Inside StoryHaldun Dormen - Aydaki Adam: İlker Canikligil - B65Baldur's Gate 3The Legend of Monkey Island

“When you're in debt to the truth, the interest rate sucks.” That's just one of many so-true-it-hurts gems in Rand Fishkin's 2018 book Lost and Founder, an accounting of his leadership journey through the often-Faustian bargain of building a company through venture funding, for all but a select few types of start-ups who do benefit from that route. In this conversation, he shares why he dislikes the term lifestyle business, how he views some of his biggest business regrets in hindsight, his definition of chill work, and how he's building his new business through open-sourced angel funding (and profit sharing) with a Delightfully Tiny Team of three. More About Rand: Rand Fishkin is the co-founder and CEO of SparkToro, makers of fine audience research software. He's dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. When Rand's not working, he's usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or fancy cocktails, he'll pull back the curtain on big tech's dark secrets.

Tom Schwab is the Chief Evangelist Officer & Founder of Interview Valet, a podcast guesting marketing service helping thought leaders drive growth by leveraging other people's audiences. We discuss the power of podcast guesting, how to use podcasts as a business development tool, and ways to guest on high-quality podcasts.    Time Stamps [00:35] Tom's entrepreneurial journey [03:43] Tom's experience with management blueprints  [05:59] How to find podcasts to be a guest on [08:41] How Interview Valets helps connect guests with great podcasts  [12:11] Benefits of targeting the right audience for your marketing [13:27] Tools to help you understand your audience better [15:57] Using podcasts as a business development tool [20:18] Do people actually check show notes? [21:42] Understanding video podcasting [24:24] Podcast marketing with Interview Valet [26:25] Parting thoughts   Links and Resources Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain Work with Steve - Stevepreda.com Interviewvalet.com/Steve Tom's LinkedIn Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin PODCAST GUEST PROFITS: Grow your business with a targeted interview strategy by Thomas M. Schwab Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by Eddie Yoon 

“Spicy auto-complete” with many great use cases. That's Rand Fishkin's hot take on generative AI technologies like ChatGPT. It's a stance that might not surprise long-time followers of the Moz founder and Inbound.org co-founder (acquired by HubSpot), who's an SEO and content marketing “legend,” according to WillowTree Director of SEO Kurt Peterson.Now the CEO and co-founder of the audience intelligence platform SparkToro, Rand joins Billy, Billie, and Kurt to explore emerging topics in growth marketing, such as what makes for good LLM or AI use cases and how these technologies might drive innovation across sectors and functions.As an entrepreneur, digital thought leader, and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, Rand shares his wisdom on building great corporate culture, which involves weaving company values into every fabric of a business. It's a vision we can definitely get behind at WillowTree. Hot topics discussed:The value of audience segmentation research and intelligence when it's delivered in seconds rather than weeksHow brands can act strategically to avoid common pitfalls as they adopt AI technologiesChallenges and opportunities associated with “zero-click searches” and “zero-click content,” which are queried and delivered natively in social platforms and LLMs Keep the growth going:Read the episode transcriptionFollow Rand Fishkin, SparkToro CEO, and Co-Founder on LinkedInFollow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInFollow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedInConnect with WillowTree on LinkedIn

Do you constantly wonder how to best market your start-up!? Rand Fishkin, best known as Moz founder and current co-founder and CEO of SparkToro and Inbound.org, joins Finola this week to discuss each step of the start-up journey and scaling for success. Rand's professional life is dedicated to helping others excel and market to their best ability through his writing, videos and speaker sessions. In this discussion, Rand delves into his journey from failure to success. We learn how Rand was ejected from the company he passionately founded and built and how it was a harsh reality. Rand also lifts the blanket from the mental and emotional struggles in business and shares how every company has a unique story to tell and that technology should be digestible and understandable for all. Further key points throughout include: An introduction to Rand Fishkin Bringing humanity and technology together The journey of an early-stage founder The leap from a side project to a successful business The benefits and drawbacks of business transparency The harrowing sadness of bidding farewell to Moz Navigating through a founder's dilemma The entrepreneur culture: The concept of learning through failure Service business VS product business The risks of launching an MVP The rise of SparkToro: audience research at your fingertips The future of marketing and the impact of GDPR Rand's advice for aspiring entrepreneurs "Execution is something where you can start low, but if your idea is great, you will be carried forward on the strength of that idea. However, you start with a bad idea, and you could get great at execution, and still not end up anywhere." – Rand Fishkin. Resources: Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin https://www.amazon.com/Lost-Founder-Painfully-Honest-Startup-ebook/dp/B074DGYVD5?ref_=ast_sto_dp Moz Whiteboard Friday Series https://moz.com/blog/category/whiteboard-friday Get connected socially with Rand Fishkin: https://www.linkedin.com/in/randfishkin/ https://sparktoro.com/team/rand https://twitter.com/randfish Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://twitter.com/HowGMW https://www.youtube.com/c/howgreatmarketingworks This podcast is proudly produced in partnership with podlad.com

In the spirit of “truth while it's fresh,” one of my core values for this podcast, today I'm sharing a truth that has been on a low simmer for two years but that I've never quite shared publicly. I'm taking you behind the scenes of my explorations around potentially selling the Pivot side of my business—and why I chose not to (for now, unless you know of any $5 million to 10 million buyers around! ;)

Do you feel like you're burning money at the altar of Facebook while Zuckerberg builds a VR empire? Are you earning break even ROAS, and hoping ad prices don't rise any further?If you are, that's not uncommon.In August, I was at Ecommerce Day in LA, and heard their keynote speaker say "Facebook and Google's entire business model is to take credit of sales that were already going to happen."And then he convinced me that was true.Joining us today with some unconventional wisdom on building a better marketing plan for your brand is Rand Fishkin.Rand Fishkin is cofounder and CEO of SparkToro, makers of fine audience research software.Rand's Bio: In 2018, Rand started SparkToro with Casey Henry and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He's been profiled in the Seattle Times, featured in Puget Sound Business Journal's 40 Under 40, named to BusinessWeek's 30 Under 30, written about in Newsweek, The Next Web, the Inc 500, and hundreds of other publications. He is, however, most proud of his prominent appearances in Geraldine's first book, All Over the Place. Geraldine and Rand are also small investors in TinySeed Accelerator, LegUp, TeamSportz, Techstars Seattle and Backstage Capital.Show LinksSparkToroSurveyMonkeyLost and FounderVirtual Confernece: Spark TogetherSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

With the mounting number of foot and mouth disease cases affecting Mzansi farmers, in this edition we share a guide to diagnosing FMD, plus tips and treatment methods. Seasonsed farmers maintain that diversification is key for new players in the game and this week experts focus on growing microgreens. Farmers say it's an ideal produce to expand on a small scale but establishing a market is vital. Our book of the week is Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin. And, our farmer tip of the week comes from Sibusiso Xaba, co-founder and CEO of Africa Cannabis Advisory Group.

To discuss viral content, Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN's analyst, invited Rand Fishkin, Co-founder SparkToro, founder and former CEO of Moz and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Check out the full video: https://www.internetmarketingninjas.com/blog/content/how-to-come-up-with-content-that-goes-viral-with-rand-fishkin/

Could you sell your business? Would you even want to once it's optmized enough to make selling an option? Today I'm discussing the practical and emotional considerations of selling an online business with my longtime friendtor, Alexis Grant.  More about Lexi:  Alexis is the founder and CEO of They Got Acquired, a media company telling the stories of “small” acquisitions. She has sold two companies herself—a digital marketing agency to The Penny Hoarder as a full acqui-hire, and The Write Life to a third party. She lives with her husband and two young kids in Harpers Ferry, WV.

I wanted to do something a little different today. Since I didn't see much that was really newsworthy - the usual rumblings about a potential algorithm update, and some ongoing Twitter drama about SEO in general. I thought I would talk about a book that should speak to most of us. The book is Lost and Founder by Rand Fishkin.The full title: Lost and Founder: A Painfully Honest Field Guide to the Startup World, is really just that, Rand is brutally honest, to the point where you can feel his pain in his words. If you listen to the audio book, he narrates himself.This book is really for anyone who is an aspiring startup founder, an entrepreneur looking for insider tips, or just anyone fascinated with the world of business and especially how venture capital ties into that.The book really talk to you about investors and how the wrong ones can be devastating for your business. How a transparent office culture can make or break a business. And what happens when you take shortcuts.Rand started out like so many of us, doing small projects and then took the leap to starting his own company to do it full time. His story feels like the untold story of most startups, a lot of money issues, wrong moves, over-extending. But Rand had built a name for himself and his company. His “whiteboard Fridays” were the stuff of SEO agency legend, many companies would stop all work and watch, just because they were so insightful and well done.SEO Moz, or now just Moz, was really one of the first SAAS (software as a service) companies for SEOs. It started in 2004 and finally found itself around 2017, it took nearly 13 years for it to become a stable profitable company. At the time of publication, the company was bringing in 45 million in annual revenue.What I find fascinating about his next area in the book is talking about the success of companies, which 5% of venture backed companies actually become profitable, is market research. His new company Spark Toro does exactly that and I can see how his identification in the book here and his years of experience led him to starting that company. For example, Uber used search trends for “taxi” to determine their markets to move into.Once you get about half way through the book, you start really disliking venture capitalists, and I understand his frustrations. The push for large returns is never ending, and only three in ten venture backed companies will yield even minimal returns.Rand gives several scenarios where Moz simply failed internally, from how it catered to employees with unique needs to its racial diversity. He takes a long hard look at how he led the company and how it was hard to recognize the changes that needed to be made. Once made, he saw huge changes and attributes that new culture to the success of the company.The big takeaway from his book for me:Don't let the hype about superstar startups lead you down the wrong path. Consider very hard what types of investments you are willing to take and what that means to your ability to grow the company. Be transparent and honest with your employees and your customers.If you are starting out on your own, even just as a freelancer, this is a good book to give you an idea of what the next stage might look like. Rand does go into a lot of detail about his early years building websites and optimizing them as a small business of 2 or 3, and the insights are still valid today.Thank you - I hope you found this interesting.Have a great day and see you tomorrow.

➡️ Like The Show? Leave A Rating: https://ratethispodcast.com/successstory ➡️ About The Guest Rand Fishkin is cofounder and CEO of audience research software startup, SparkToro. He's dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder.  In 2004, he created the SEOmoz blog, which, over the next decade, became the world's most popular community and content resource for search marketers. In 2007, the company (Moz) transitioned from consulting to software and Rand took the role of CEO. Over 7 years as CEO, Rand grew Moz to 130+ employees, $30M+ in revenue, and traffic to 30M+ visitors/year. He raised two rounds of funding, led three acquisitions, and a rebrand. Rand stepped down as CEO in 2014 during a rough bout with depression and left the company 4 years later. Rand was also the co-founder of Inbound.org alongside Dharmesh Shah. The site was sold to Hubspot in 2014. In 2018, Rand founded SparkToro and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He's been profiled in the Seattle Times, featured in Puget Sound Business Journal's 40 Under 40, named to BusinessWeek's 30 Under 30, written about in Newsweek, The Next Web, the Inc 500, and hundreds of other publications.  ➡️ Talking Points 00:00 - Rand's story. 04:58 - Arbitraging Pokémon cards. 09:54 - How Rand built Sparktoro. 16:21 - You don't need to raise VC money. 24:18 - Bootstrapping vs. VC money. 40:40 - Product led growth, engagement and recidivism. 56:36 - The issues with startup culture. ➡️ Show Links https://www.linkedin.com/in/randfishkin/ https://twitter.com/randfish ➡️ Podcast Sponsors 1. True Bill—Control Your Subscriptions  https://truebill.com/successstory 2. Express VPN — Protect Your Online Activity https://expressvpn.com/successstory 3. Get Abstract - Summarizes and Rates Thousands of Books https://getab.li/success 4. Hubspot Podcast Network https://hubspot.com/podcastnetwork

Avec 1024 euros et pas un euro de plus, ils ont en 3 ans transformé une startup qui est aujourd'hui valorisée à 150 millions (par une revente de 20% du capital en octobre 2021). Qui a dit qu'il fallait absolument lever de l'argent ? Dans cet épisode, Guillaume Moubeche nous explique comment il s'est lancé directement à l'international avec Lemlist, en allant chercher “Jesse” son premier client en Australie, pour aller ensuite très rapidement conquérir 90 pays. Une entreprise totalement bootstrapée qui change le paradigme de la réussite des licornes du moment. Un coup de génie et un sacré pied-de-nez dans l'univers traditionnel de la startup. Il nous raconte sans filtre ses tactiques pour le lancement d'une entreprise en “SAAS”, ses conflits avec ses deux associés, deux frères, Vianney et François, qui lui font la gueule pendant une semaine. Comment il a bien failli y passer lors d'un déplacement en Russie. Et il m'a convaincu de la pertinence du marketing automation : smart, humain et efficace. Vous allez découvrir le culot, l'intelligence, l'enthousiasme et la passion d'un jeune entrepreneur aussi sympathique qu'audacieux. En bref, un épisode de Génération Do It Yourself frais avec un trentenaire plein de ressources. TIMELINE : 00:07:41 : La genèse de Lemlist 00:20:50 : Faire sa propre prospection 00:30:00 : Comment créer un lien fort avec l'audience qu'importe le milieu 00:46:28 : Le décollage de LemList 01:03:40 : Refus d'une levée de fond 01:55:54 : La jeunesse de Guillaume, entre business et rencontres insolites 02:28:50 : L'avenir de Lempire et de Guillaume On a cité avec Guillaume Moubeche plusieurs anciens épisodes de GDIY : #224 - Timothée Rambaud - Legalstart - Bousculer les codes d'un milieu conservateur et réfractaire #228 - Nicolas Julia - Sorare - Le tsunami français du WEB 3.3 : créer, posséder et échanger du virtuel #229 - Frédéric Montagnon - Arianee - Le WEB3 pour se réapproprier Internet #230 - Arthur Auboeuf - Time for the Planet - Avoir un impact et changer le monde, pour de vrai Guillaume Moubeche vous recommande de lire : Lost and Founder: A Painfully Honest Field Guide to the Startup World de Rand Fishkin Avec Guillaume Moubeche, on a parlé de : Evercontact Jesse, son premier client Appsumo et Noah Kagan Ahrefs Nathan Barry, CEO de Convertkit David Darmanin, CEO de Hotjar Meet Edgar Rachel Delacour Nathan Latka et son podcast Le Bootstrap Club Nicolas Dessaigne, CEO d'Algolia Rodolphe Ardant, CEO de Spendex Lempire Maxime Berthelot, Head of growth chez buffer. La YC Cheat Sheet offerte par Pierre Entremont, cofondateur et associé chez Frst VC Son meilleur pote Arthur Lead Guru One to One Monacco Charlie Perreau Lemverse Lempod Lemshow Christofer Ciminelli, mon associé sur Orso Media Oliver La musique du générique vous plaît ? C'est à Morgan Prudhomme que je la dois ! Contactez-le sur : https://studio-module.com. Vous souhaitez sponsoriser Génération Do It Yourself ou nous proposer un partenariat ? Contactez mon label Orso Media via ce formulaire. Une pensée pour la maman de Guillaume, Françoise alias Francesca. Un coucou à Vianney et François, les deux associés de Guillaume Moubeche. Une pensée à Olivia, Head of Content à CosaVostra. Un coucou à Mohamed de FrenchDoers. On embrasse Caroline Pailloux et Mathieu Laulan du Bootstrap Club ! Vous pouvez contacter Guillaume sur LinkedIn ou par Email.

In today's episode, Stacy sits down with Rand Fishkin, who is the Co-founder and CEO of SparkToro, a Seattle-based tech start-up that provides tools for audience intelligence and market research. He is also the author of Lost & Founder: A Painfully Honest Field Guide to the Startup World. The two discuss the importance of better knowing your audience, as well as the downfall of creating a fictionalized avatar. Rand also shares why he believes it's best not to invest all your money in Facebook or Google ads.

Rand Fishkin is cofounder and CEO of audience research software startup, SparkToro. He's dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. Author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, co-contributed to two books: Art of SEO and Inbound Marketing & SEO. Creativity Without Frontiers available at all relevant book retailersStay in touch with Unknown OriginsMusic by Iain Mutch Support the show (https://www.paypal.com/unknownorigins)

Entrepreneurs are drawn to stories of successful start-ups, but in reality, creating a business from scratch is more grueling than they anticipate. Today, Rand Fishkin tackles the mythology surrounding tech start-ups, exposing the ups and downs of start-up life and shares his hard-won lessons. Rand is the co-founder and CEO of audience research software start-up, SparkToro. His book Lost & Founder openly discusses frustrations and low points as an entrepreneur, ultimately leading to a transparent and thorough celebration of his lessons and accomplishments. Gain a fresh perspective on the most crucial role of a business leader and what a start-up founder would like to see improve in the venture capital ecosystem.Episode Quotes:Criticisms on the Venture Capital world.There are three outcomes that I really dislike from the venture-backed world. This is in no order particularly, but the first one is biasing entrepreneurs and founders and people who want to join startups and participate in that ecosystem, just as employees or as customers even, that there's one correct way to build a company. Right? And that way is to raise a seed round, and a series A and a series B and a series C and a series D and go public, or get acquired for something north of $500 million or a billion dollars. And become a unicorn or to make that attempt and die trying. And I don't mean die personally, but to sacrifice much of your time, energy, attention, the rest of your life in pursuit of trying to become one of those, because that is the only worthwhile goal. I disagree fundamentally with both sides of that equation.The second outcome I really dislike is the massive way in which it furthers income inequality. Right? I mean that a little bit less in the way that it's often brought up in politics where it's sort of individual income inequality, and a little bit more in the way that macro economists might look at it in business outcomes. Right? So essentially, Google and Facebook and Amazon exist because they were able to, yes, create a lot of value, but also suck a ton of the wind and oxygen out of the room in terms of small and medium businesses that previously existed. And even multiple large companies that existed were competitive in a market.And then the third one of course is who gets funding and it is Gregory. You notice almost exclusively people who look like you and I. And it is brutal. I mean, we are talking about more funding going to men named John over the last 20 years than all women combined. We are talking about less than 1% of all venture funding going to any founding team with a black team member.Thoughts on productivity.There's this mythology that is driven by, again, that same element of Silicon Valley culture that I despise, which is that your whole life must be consumed by your work and your business. That is not only untrue, it's also counterproductive. The emerging research on this is that in fact, putting 30 or 40 hours of very thoughtful, high quality work a week into a project, into a company, is both more sustainable and more likely to be successful than 80 hour weeks.What is the main role of a start-up leader?To me, that is to make great decisions. It's not about, did I write the best blog post, or was this email perfectly composed? Or did I reply to all my emails within five minutes or less? Or, I don't know, send a bunch of tweets or write the most code? No. It's did I make the best decisions on who to hire and let go of? Where to contract things? What direction to take the strategy of the product? What to do in marketing and not?— that's the really crucial part of a leader's job.What have you learned from switching roles with your customer?The big takeaway that I talk about in Lost and Founder is empathy for your customer. I got to sit with Sears' team for a full week, build a bunch of relationships with people who lived and breathed the work that they were doing with our product, and seeing a lot of gaps between what we should be doing and what we were not doing and seeing why their consultants were at the time already switching to different products in the market. And that was a very eye-opening experience.Time Code Guide:00:01:14 Lost and Founder: A Painfully Honest Field Guide to the Startup World00:03:52 The Myth of Success in the Venture Capital Ecosystem00:07:54 The Start-Up Math00:13:11 SEOMoz startup story00:14:13 The reality of stress, pressure, and debts in building a business00:14:59 Creating value for a consulting business00:16:58 Passion alone is not enough to run a business00:18:57 Thoughts about productivity00:20:12 The main role of a startup founder00:21:34 Building unconventional management structures00:24:23 Minimum Viable Products00:27:22 When a CEO switches roles with a client00:29:15 Learning empathy for customers00:33:07 Building the company from customer and employee feedback00:34:14 Addressing a business leader's blindspot00:36:43 Sacrificing profit for core values00:39:53 Emotional maturity in leadership and business00:42:32 Creating a culture of open communication and empathyShow Links:Guest ProfileRand Fishkin BioRand Fishkin on LinkedInRand Fishkin on TwitterRand Fishkin on InstagramSparkToro Official WebsiteMoz Official WebsiteHis WorkLost and Founder: A Painfully Honest Field Guide to the Startup WorldThe Art of SEOInbound Marketing & SEO

 Discover the importance of knowing and understanding your audience Learn more on why you should ditch the expensive survey and check out SparkToro Find out how to know more about your audience and not just the facade Resources/Links: Wanting to Know More About Your Audience? Find out how to Instantly Discover What Your Audience Reads, Watches, Listens to, and Follows: SparkToro.com Summary Have you been investing in surveys and researches but not getting enough insights about your audience? Are you always getting breakeven whenever you use Facebook or Google and getting very little value back? Do you want to know more about how you can instantly know and understand your audience more? Rand Fishkin is the Co-Founder of SparkToro, a platform that instantly discovers what your audience reads, watches, listens to, and follows. He was the previous Founder of Moz, a globally successful and smarter way to do SEO. He is also the author of Lost & Founder: A Painfully Honest Field Guide to the Startup World, as well as the co-author of The Art of SEO. In this episode, Rand talks about his insights on why Facebook and Google isn't really the best platform when it comes to understanding your audience's demographics and coming up with a marketing strategy. He also shares his tips on how you can know more about your audience and maximize your reach by using the right platform and ditching the expensive surveys. Check out these episode highlights: 01:45 - Rand's ideal client: “So SparkToro provides audience research. It is primarily used by marketers. Those are in-house marketers at brands of all sizes, but we really love small and medium businesses and agencies and consultants too.” 02:04 - Problem Rand helps solve: “SparkToro helps people to instantly understand lots of attributes, behaviors, and demographics about their target audience.” 03:00 - Typical symptoms that clients do before reaching out to Rand: “Has this ever happened to you? You throw billions of dollars at Google and Facebook, and they take all your money from you, and then give you very little value back. It happens to a lot of marketers!” 04:39 - Common mistakes that people make before they find Rand's solution: “I think the two big ones are number one, relying on surveys and interviews to answer questions like, "What does my audience pay attention to?", "Who are they watching and following", "What publications they read?”, “What are their sources of influence?" 06:25 - Rand's Valuable Free Action (VFA): “I think one of the best things that you can do to figure out your audience is take a publication or a source of influence that is already popular with your audience.” 07:06 - Rand's Valuable Free Resource (VFR): Check out Rand's Website: SparkToro.com 07:50 - Q: how do we long-term disintermediate the power that these duopolies have over the advertising and marketing universe? A: SparkToro can make a tiny, teeny-weeny dent. And the bigger issue is going to be, eventually, we have to decide that competition is a good thing for capitalism. Tweetable Takeaways from this Episode: “The way SparkToro works is it just passively crawls the web and social accounts, and then collects that data based on what people actually do.” -Rand FishkinClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you, as always, from little Castaways Beach in Queensland, Australia, joined today by Rand Fishkin. Rand, good day, sir. A very warm welcome. Where are you hanging out? Rand Fishkin 00:23 I'm in Seattle, Washington, Tom. Tom Poland 00:25 Seattle, Washington!

SparkToro co-founder & CEO Rand Fishkin Explains The Realities of SEO Plus We Discuss Diversity in 2021. We Discuss the realities of SEO in 2021 how big tech is trying to reduce the effectiveness of natural search. We also discuss diversity and what has happened recently at BaseCamp that clearly shown what not to do if you really want a real culture of true diversity. Rand is very critical of the leading that both Jason Fried & David Heinemeier Hansson have shown connected to the treatment of their key staff. Rand runs most of the show at SparkToro. He was formerly co-founder and CEO of Moz, co-founder of Inbound.org, and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. He doesn’t take himself too seriously, but he does have a bit of a chip on his shoulder, and is deeply passionate about making SparkToro a great company (at least, by his own peculiar standards). https://sparktoro.com/team/rand

Rand Fishkin, cofounder and CEO of audience research startup SparkToro, may be best known for his popular blogs and regular Whiteboard Friday series on Moz, the company he co-created and grew to 130+ employees, $30M+ in revenue, and traffic to 30M+ visitors/year. This series is watched by tens of thousands of marketers each week. He raised two rounds of funding for Moz, led three acquisitions, and a rebrand. Rand stepped down as CEO in 2014 during a rough bout with depression and left the company 4 years later. Rand was also the co-founder of Inbound.org alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.In 2018, Rand founded SparkToro and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He's been profiled in the Seattle Times, featured in Puget Sound Business Journal's 40 Under 40, named to BusinessWeek's 30 Under 30, written about in Newsweek, The Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in his wife Geraldine DeRuiter's first book, All Over the Place. Geraldine and Rand are also small investors in TinySeed Accelerator, Techstars Seattle and Backstage Capital.Rand is also a frequent keynote speaker at marketing conferences around the world, averaging (before the pandemic) ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on Twitter, LinkedIn, Pocket, Facebook, and Instagram.Support the show (https://www.patreon.com/bePatron?u=44196766)

In this GYDA Talks, Robert talks to Rand Fishkin. Rand is the Co-Founder and CEO of SparkToro. He has dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, ‘Lost and Founder’. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.Rand dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. In seven years as CEO, Rand grew Moz from seven employees to 134, revenues from $800K to $29.3m, and traffic from 1 to 30m annual visitors.In 2018, Rand founded SparkToro and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World. See review below.Robert and Rand spend an hour discussing the state of play for digital and Rand’s insight into how to run a successful agency.Robert and Rand discuss:Are there secrets of success?What did you learn from the Moz experience?What are the myths of start-up/business growth?SparkToro– why? And why another ‘start-up’?What have you done differently this time?What separates the successes from the failures?Rand then answered questions from our agency owner friends. This is a bite-size version of the hour-long video. To watch the rest head over to GYDA Member Hub

Tech Out Loud is the only podcast to bring you impactful blog posts from the biggest names in tech straight to your ears.Subscribe to Tech Out Loud to listen to articles from the best minds in tech, each week.This week's episode was written by Rand Fishkin, founder of Moz, and co-founder & CEO of audience research startup, Sparktoro. He’s dedicated his professional life to helping people improve their marketing through his writing, speaking, startups, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.This post shows you how to get your content in front of your target personas, and the influencers most likely to boost it to your target audience. Listen to the episode now or read the full article: The Paradox of Content Marketing to Beginners vs. Experts"If you’re crafting content, anything from a tweet to a YouTube video to a blog post to a full-blown downloadable, gated report, you’ll be far more effective creating it, titling it, positioning its contents, and marketing it if you know…”To read the rest of this article, click here: The Paradox of Content Marketing to Beginners vs. ExpertsTech Out Loud is brought to you by Process Street, a free way to manage workflows and processes for your team!Subscribe to Tech Out Loud for more great articles, and leave a review to let us know what you think.Voted the #1 Business Process Management software by GetApp, if you want a full month of Process Street for free, just click this link: https://www.process.st/audio-gift!

Rand Fishkin is the Co-Founder and former CEO of Moz, author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, and currently founder and CEO of SparkToro. Join us to hear Rand share his story, as well his insights on what's effective in growing companies today: Rand Fishkin on growing Moz from $0 to $30MM: Lessons, Mistakes, and Painfully Honest Insights. In this episode: • Why SEO is no longer as effective at growing a business? • How Rand Fishkin grew Moz from an SEO blog to a million-dollar software company? • The goal behind Rand's company, SparkToro. • The marketing techniques that Rand uses to successfully promote SparkToro. • Rand debunks some common myths from marketing and startup spaces. • The critical importance of brand. • Rand's thoughts on “blitzscaling”. • The modern alternative to SEO: episodic content. • Rand's three-part process for deciding which marketing channels will work best for his business. • How are marketing campaigns similar to political campaigns? Listen here:  Rand Fishkin on growing Moz from $0 to $30MM: Lessons, Mistakes, and Painfully Honest Insights Note: This episode was recorded last September but is as relevant now as ever. Enjoy! 

Welcome back to the Digible Dudes podcast. We are back again with another interesting episode of David and Reid dedicated to a most recent book they read, Beyond Entrepreneurship by James M. Collins. Stay tuned until the end of the episode, where David and Reid dive deep into how that book impacts them and how they are going to launch the parts of that book into the company. Starting the conversation, David shares how he became aware of the author Jim Collins saying that he couldn't keep down his book Beyond Entrepreneurship because he believed that this book would help him to have a better idea about long-term disciplines to grow the company. Then, David and Reid share their attitude about the books you need to read if you are an entrepreneur or a founder or if you are just looking for answers, but according to David, it depends on your intentions. In the next part, David and Reid both share their key takeaways from the book, saying that the book helped them to figure out what needs to be done next for the company because the company has got a big deal of reputation in a short period. Further down to the episode, David and Reid share their motivation for the carrier, saying that it's not the money but the influence showing Patagonia clothing company as an example of a business that influences society rather than earning money. Continuing the conversation, David digs deep into the term Discipline in an organization, saying that building discipline is super hard as well as it's super important. Then, David talks about the risks you are about to get when launching a new product and saying you can't fail too often because you have a reputation to maintain. Wrapping up the conversation, David and Reid talk about the one last question they want to ask from James Collins, the author of Beyond Entrepreneurship, saying that they want to ask him what they should care about in Digible among those valuable lessons mentioned in the book. [06.09] Jim Collins - Who is Jim Collins and his book Beyond Entrepreneurship. [08.20] The Best Books – David & Reid talk about some of the best books for an entrepreneur or a founder; The Lost And Founder by Rand Fishkin , Jim Collin's Beyond Entrepreneurship. [16.42] Key Takeaways from the Book - Getting aligned with purpose, mission, and vision and building core values happen to be the key takeaways of David and Reid from the book. [26.36] Motivation for Carrier – Best career motivation is not money but social influence like putting the right people in the right places. [00.35] Discipline- What kind of discipline an organization needs to have, and how hard it to be achieved when a company is growing fast. [09.02] Launching a New Product - How it is to launch new products for a company like Digible and James Collin's attitude about a new product launching in his book Beyond Entrepreneurship. [17.16] One Question for James Collins - What they should pay attention to and what they should ignore when it comes to Digible. Resources: Lost and Founder: A Painfully Honest Field Guide to the Startup: goodreads.com/book/show/35957156-lost-and-founder Beyond Entrepreneurship: Turning Your Business Into an Enduring Great Company: goodreads.com/book/show/869231.Beyond_Entrepreneurship

In this episode, Seth and Shannon talk to the founder and former-CEO of Moz and the co-founder of Sparktoro, Rand Fishkin. He is also the author of "Lost and Founder" a book about his life as a startup founder and his adventures raising money and growing a business with venture capital. Intro: Seth: Hey, Everyone, and welcome to season two, episode fourteen of the Digital Marketing Dive Podcast. I'm Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have the co-founder of a great new digital marketing intelligence tool, Sparktoro -- Rand Fishkin. He is the former founder of Moz, a SaaS SEO software company and the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand is prolific on Twitter and very accessible. If you get a chance, definitely follow him on Twitter at @RandFish. Welcome Rand! Topics & Links Tell us about your book Lost and Founder.What is Sparktoro? How is it different to the tools over at Moz?How are you approaching Sparktoro differently from what you did at Moz?What advice would you give small & mid-sized businesses entrepreneurs that you wish you had when you started at Moz?https://sparktoro.com/blog/raised-a-very-unusual-round-of-funding-were-open-sourcing-our-docs/ Shannon's Event At The End Of April. The last Friday: Piecing Together A Success Business https://socl.bz/6R Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD's social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I've worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you're enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That's it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Seth and Shannon talk to the founder and former-CEO of Moz and the co-founder of Sparktoro, Rand Fishkin. He is also the author of “Lost and Founder” a book about his life as a startup founder and his adventures raising money and growing a business with venture capital. Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to season two, episode fourteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have the co-founder of a great new digital marketing intelligence tool, Sparktoro — Rand Fishkin. He is the former founder of Moz, a SaaS SEO software company and the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand is prolific on Twitter and very accessible. If you get a chance, definitely follow him on Twitter at @RandFish. Welcome Rand! Topics & Links Tell us about your book Lost and Founder.What is Sparktoro? How is it different to the tools over at Moz?How are you approaching Sparktoro differently from what you did at Moz?What advice would you give small & mid-sized businesses entrepreneurs that you wish you had when you started at Moz?https://sparktoro.com/blog/raised-a-very-unusual-round-of-funding-were-open-sourcing-our-docs/ Shannon’s Event At The End Of April. The last Friday: Piecing Together A Success Business https://socl.bz/6R Shout Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Outro: Seth: Well, that was so much fun Shan. Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Join The CommunityWe have launched our community! It’s FREE and full of great people.Join Today!Let’s Go!

In this episode, Seth and Shannon talk to the founder and former-CEO of Moz and the co-founder of Sparktoro, Rand Fishkin. He is also the author of "Lost and Founder" a book about his life as a startup founder and his adventures raising money and growing a business with venture capital. Intro: Seth: Hey, Everyone, and welcome to season two, episode fourteen of the Digital Marketing Dive Podcast. I'm Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have the co-founder of a great new digital marketing intelligence tool, Sparktoro -- Rand Fishkin. He is the former founder of Moz, a SaaS SEO software company and the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand is prolific on Twitter and very accessible. If you get a chance, definitely follow him on Twitter at @RandFish. Welcome Rand! Topics & Links Tell us about your book Lost and Founder.What is Sparktoro? How is it different to the tools over at Moz?How are you approaching Sparktoro differently from what you did at Moz?What advice would you give small & mid-sized businesses entrepreneurs that you wish you had when you started at Moz?https://sparktoro.com/blog/raised-a-very-unusual-round-of-funding-were-open-sourcing-our-docs/ Shannon's Event At The End Of April. The last Friday: Piecing Together A Success Business https://socl.bz/6R Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD's social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I've worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you're enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That's it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Grzesiek Róg od ponad 15 lat tworzy internetowe projekty, samodzielnie, oraz prowadząc różnej wielkości zespoły. Pracował jako web designer, zajmuje się UI i UX oraz biznesem w sieci. Zarobił już dziesiątki milionów, prowadząc własne inicjatywy. Od zawsze dzieli się wiedzą - czy to prowadząc szkolenia na eduweb.pl, który stworzył, czy... bootcampy na Stanfordzie. Projekty Grześka:https://eduweb.pl/https://niekoduj.pl/https://systemflow.co/https://zautomatyzowani.pl/https://learnux.io/https://codeless.how/Grzesiek online:https://medium.com/@learnux.iohttps://www.youtube.com/c/LearnUX/videoshttps://www.linkedin.com/in/grzegorzrog/c

If you’ve been a long time listener of our podcast, you might have noticed our passion for books. If you’re just tuning in for the first time and you’re curious about self development through books, this is the episode for you! Today, we’re sitting down with our hosts, Chris and Bradley, where they reveal their favorite books of 2020. They each talk about their top 5 books of the year and why they’ve had an impact on their professional and personal development. We all know how unpredictable 2020 has been but one thing that’s helped both of them stay focused has been reading books. Curious as to which books made the biggest difference in their lives? Listen to the episode to find out! Even if you’re not an avid reader, we hope this episode will inspire you to pick up a book or two.  Bradley’s Favorite Books of 2020 https://www.amazon.com/Eleven-Rings-Success-Phil-Jackson/dp/0143125346 (Eleven Rings: The Soul of Success) by Phil Jackson https://www.amazon.com/Willpower-Doesnt-Work-Discover-Success/dp/0316441333/ref=sr_1_1?dchild=1&keywords=Willpower+Doesn%E2%80%99t+Work+-+Discover+the+Hidden+Keys+to+Success+by+Benjamin+Hardy&qid=1607960494&s=books&sr=1-1 (Willpower Doesn’t Work: Discover the Hidden Keys to Success) by Benjamin Hardy https://www.amazon.com/Never-Split-Difference-audiobook/dp/B01COR1GM2/ref=sr_1_1?dchild=1&keywords=Never+Split+the+Difference+-+Negotiating+As+If+Your+Life+Depended+On+It+by+Chris+Voss&qid=1607960526&s=books&sr=1-1 (Never Split the Difference: Negotiating As If Your Life Depended On It) by Chris Voss https://www.amazon.com/Lost-Founder-Painfully-Honest-Startup/dp/0735213321/ref=sr_1_1?dchild=1&keywords=Lost+%26+Founder+-+A+Painfully+Honest+Field+Guide+to+The+Startup+World+by+Rand+Fishkin&qid=1607960566&sr=8-1 (Lost & Founder: A Painfully Honest Field Guide to The Startup World) by Rand Fishkin https://www.amazon.com/Think-Like-Rocket-Scientist-Strategies/dp/1541762592/ref=sr_1_1?dchild=1&keywords=Think+Like+A+Rocket+Scientist&qid=1607960590&sr=8-1 (Think Like A Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life) by Ozan Varol   Chris’ Favorite Books of 2020 https://www.amazon.com/Shoe-Dog-Memoir-Creator-Nike/dp/1501135929/ref=sr_1_1?dchild=1&keywords=Shoe+Dog+-+Phil+Knight&qid=1607960697&sr=8-1 (Shoe Dog: A Memoir by the Creator of Nike) by Phil Knight https://www.amazon.com/Subtle-Art-Not-Giving-Counterintuitive/dp/B01I29Y344/ref=sr_1_1?dchild=1&keywords=The+Subtle+Art+of+Not+Give+an+F*ck+-+Mark+Manson&qid=1607960750&sr=8-1 (The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life) by Mark Manson https://www.amazon.com/The-Daily-Stoic-audiobook/dp/B01MA32SO0/ref=sr_1_1?dchild=1&keywords=The+Daily+Stoic+-+Ryan+Holiday&qid=1607960796&s=audible&sr=1-1 (The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living) by Ryan Holiday https://www.amazon.com/I-Will-Teach-You-to-Be-Rich-audiobook/dp/B07QR7GYF7/ref=sr_1_1?dchild=1&keywords=I+Will+Teach+You+to+be+Rich+-+Ramit+Sethi&qid=1607960851&s=audible&sr=1-1 (I Will Teach You to Be Rich: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works )by Ramit Sethi https://www.amazon.com/Love-Yourself-Like-Your-Depends/dp/B07T9NYCFL/ref=sr_1_1?dchild=1&keywords=Love+Yourself+Like+Your+Life+Depends+On+It&qid=1607960904&s=audible&sr=1-1 (Love Yourself Like Your Life Depends on It) by Kamal Ravikant Enjoy this episode? Help us reach more listeners like you by subscribing, rating, and reviewing this podcast! _________________________ Be sure to contact our wonderful Sponsor, https://www.directclicksinc.com/ (Direct Clicks Inc), to give your agency the marketing boost it needs! Are you a fan of laughing and staying informed? If so, follow Club Capital on social Media!...

I recently sat down with cofounder and CEO of SparkToro, Rand Fishkin, to discuss many topics regarding entrepreneurship, marketing, business, and more. Episode Highlights: 0:35 - The Positive & Negatives of Entrepreneurship 1:13 - Why Uncomfortable Truths Are Your Best Selling Point 5:15 - Sparktoro & Consumer Influencer Marketing 6:45 - Google Monopolization & The Future of SEO 10:44 - Pairing Content With Your Social Channels 16:11 - When Should You Use Paid Advertising? 20:42 - Should You Use Social Media as a Testing Ground? 25:47 - TikTok's Demise 28:30 - Big Tech Hearings Who is Rand Fishkin? Rand runs most of the show at SparkToro. He was formerly co-founder and CEO of Moz, co-founder of Inbound.org, and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. He doesn't take himself too seriously, but he does have a bit of a chip on his shoulder, and is deeply passionate about making SparkToro a great company (at least, by his own peculiar standards).

Rand Fishkin dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding, led three acquisitions, and a rebrand. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board. In 2018, Rand founded SparkToro and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World In this episode, we discuss: How Rand got into SEO How Rand built his blog How to find topics to create content about The similarities of building an audience for a service-based company vs. a software company How Rand has built a dedicated community around Moz Sign up for our free weekly newsletter, The Marketing Memo, here: https://www.gattozzicollective.com/the-marketing-memo Find the show notes here: https://www.gattozzicollective.com/podcast-episodes/rand-fishkin --- Send in a voice message: https://anchor.fm/how-to-build-an-audience/message

Can your business survive without Google? Does Facebook still work for marketing or is it just a jungle of politics and sensationalism? Is influencer marketing the new PR? Listen to this episode to hear Rand Fishkin’s hot and not takes on the digital marketing domain, start-up world, agency futures, mental health, and beyond. In the 100th episode of the Social PR Secrets Podcast, host Lisa Buyer interviewed Rand Fishkin, best-selling author, award-winning author of Lost and Founder and co-founder of Spark Toro. He also happens to tweet about 30x a week on the topics of marketing, tech, and startups. Rand was the founder and CEO of Moz, which he grew into the market’s biggest SEO suite, taking it from $800k to $29.3M in revenue. He is a hero in the marketing and Social PR Secrets world known for his transparency, keynotes, and strong opinions on the Silicon giants. His Whiteboard Friday series is watched by tens of thousands of marketers every week. His book, Lost and Founder: A Painfully Honest Field Guide to the Startup World is an eye-opener. Listen to find out everything Rand has to say about the ever-changing field of digital marketing. What’s Up with SEO? As digital PR professionals know, SEO is central to any successful strategy. According to Rand, the SEO field is still vibrant, but Google’s dominance is becoming a severe issue. Rand mentions the numerous statements put out by Google officials that inevitably end up disapproved. To him, the industry should stop treating these statements with such acceptance and so little skepticism. Additionally, he criticizes Google’s dominance in every digital field. Because of it, 12% of all Google searches end up taking users to another google site. Overall, Rand wishes Google was more focused on driving value to consumers and publishers rather than stealing from them. “Google is kind of like a default utility with a capitalistic model,” he said. Adding value to people’s lives is exactly what Rand does. After leaving Moz, which he founded and led for years, he started a new tool for digital marketers. SparkToro lets digital PR users know in a few seconds what any audience reads, engages with, follows, or shares online. Want to know what landscape architects in Canada are subscribing to on YouTube? SparkToro has the answer! Everything Wrong with Influencer Marketing Rand dislikes the term influencer marketing. A few years ago, influencer marketing meant finding publications and people of influence and marketing to them. That allowed businesses to reach their audience through influential third-parties. Nowadays, however, influencer marketing doesn’t mean much and doesn’t work for most businesses. If influencer marketing is defined as Instagram stars posing with a detox tea, then it doesn’t have a long life ahead, said

Can your business survive without Google? Does Facebook still work for marketing or is it just a jungle of politics and sensationalism? Is influencer marketing the new PR? Listen to this episode to hear Rand Fishkin’s hot and not takes on the digital marketing domain, start-up world, agency futures, mental health, and beyond. In the 100th episode of the Social PR Secrets Podcast, host Lisa Buyer interviewed Rand Fishkin, best-selling author, award-winning author of Lost and Founder and co-founder of Spark Toro. He also happens to tweet about 30x a week on the topics of marketing, tech, and startups. Rand was the founder and CEO of Moz, which he grew into the market’s biggest SEO suite, taking it from $800k to $29.3M in revenue. He is a hero in the marketing and Social PR Secrets world known for his transparency, keynotes, and strong opinions on the Silicon giants. His Whiteboard Friday series is watched by tens of thousands of marketers every week. His book, Lost and Founder: A Painfully Honest Field Guide to the Startup World is an eye-opener. Listen to find out everything Rand has to say about the ever-changing field of digital marketing. What’s Up with SEO? As digital PR professionals know, SEO is central to any successful strategy. According to Rand, the SEO field is still vibrant, but Google’s dominance is becoming a severe issue. Rand mentions the numerous statements put out by Google officials that inevitably end up disapproved. To him, the industry should stop treating these statements with such acceptance and so little skepticism. Additionally, he criticizes Google’s dominance in every digital field. Because of it, 12% of all Google searches end up taking users to another google site. Overall, Rand wishes Google was more focused on driving value to consumers and publishers rather than stealing from them. “Google is kind of like a default utility with a capitalistic model,” he said. Adding value to people’s lives is exactly what Rand does. After leaving Moz, which he founded and led for years, he started a new tool for digital marketers. SparkToro lets digital PR users know in a few seconds what any audience reads, engages with, follows, or shares online. Want to know what landscape architects in Canada are subscribing to on YouTube? SparkToro has the answer! Everything Wrong with Influencer Marketing Rand dislikes the term influencer marketing. A few years ago, influencer marketing meant finding publications and people of influence and marketing to them. That allowed businesses to reach their audience through influential third-parties. Nowadays, however, influencer marketing doesn’t mean much and doesn’t work for most businesses. If influencer marketing is defined as Instagram stars posing with a detox tea, then it doesn’t have a long life ahead, said

On this week’s episode of the Franchise Freedom Podcast, we speak with special guest, Rand Fishkin. Rand is the Co-Founder and CEO of SparkToro, an audience intelligence platform designed to give marketers a deeper understanding of the websites that an audience reads and who that audience follows on YouTube, Twitter, and more. He is also the former Founder of Moz and the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.

On this week's episode of the Franchise Freedom Podcast, we speak with special guest, Rand Fishkin. Rand is the Co-Founder and CEO of SparkToro, an audience intelligence platform designed to give marketers a deeper understanding of the websites that an audience reads and who that audience follows on YouTube, Twitter, and more. He is also the former Founder of Moz and the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.“As you build your skills, use that skill set to offer information and advice and help other people in kind, thoughtful, and giving ways. Through that work that you do, that shows value and shows off your skill set. You'll earn attention and awareness but also engender trust and familiarity and, hopefully, a real relationship with those people. Those are the people who can help you get your business off the ground, who can be your first customers, who can help you find your first customers, and who can help fund your business or back you,” says Rand.We chat about Rand's entrepreneurial journey, as well as: His book, Lost and Founder The pros and cons of venture capital His advice for those looking to make the transition from career to business And more

Rand Fishkin has been a trusted voice in the digital marketing space for over a decade. I'm super excited to talk with him during this episode. He's the CEO and co-founder of Sparktoro, a market research and audience Intelligence tool. You may know him as the former co-founder and CEO of Moz one of the top SEO software companies in the world where he also hosted his very popular whiteboard Friday talks. He's also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message

Rand Fishkin is the Co-Founder and CEO of SparkToro, a software company that puts audience intelligence at every marketer's fingertips. Before this, Rand was the CEO of Moz, an SEO software business and inbound marketing community that he co-founded in 2004. He is also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, as well as a frequent keynote speaker on marketing and entrepreneurship topics around the world. In this episode… Is SEO still as powerful for growing a business as it was 15, 10, or even five years ago? According to Rand Fishkin, the Co-Founder and former CEO of Moz, the answer is no. When Rand left Moz to start SparkToro, he took with him the valuable insights and lessons he learned from years in the marketing industry. But to get ahead of his competition, Rand also had to adapt to a changing industry and find his own process. So what modern tactics did he take advantage of to successfully market his brand?  Join host Brendan Dell in this episode of The Hook as he interviews Rand Fishkin, the Co-Founder and CEO of SparkToro, about the best ways to effectively market your brand in 2020. Tune in to hear Rand's thoughts on omni-channel marketing, blitzscaling, and episodic content, and discover the common marketing and startup myths that simply aren't true. Keep listening!

In this Season 4 opening episode, we welcome back Rand Fishkin, founder of Moz and co-founder of the new SparkToro, to explore how Rand found innovative ways to not only launch a new (very cool) product during 2020 but also help people and other businesses on a variety of levels in the process.  In this episode, you’ll hear Melinda and Rand discuss the three things that marketers should be doing during a crisis, the difficulty and necessity of changing your brand’s messaging to reflect the times, and how to keep your business and your team surviving during a time when entire industries have been turned upside down.  You’ll also hear some of the innovative ways Rand and his team adjusted the launch plan of SparkToro to account for decreased budgets, shifting revenues, and a general malaise. Oh, and he also figured out a way to donate money during it all. Listen to our show to find out how. LINKS MENTIONED IN THIS EPISODE: SparkToro and SparkToro’s blog where Rand writes posts several times a month GiveDirectly.org: allows donors to send money directly to the poor with no strings HeyElevate.com: helping SaaS companies identify & act on high ROI opportunities Rand’s book: Lost and Founder: A Painfully Honest Field Guide to the Startup World Geraldine’s book: All Over the Place: Adventures in Travel, True Love, and Petty Theft MUSICAL INSPIRATION FOR THIS EPISODE ON SPOTIFY: “Start Me Up” by The Rolling Stones ABOUT THIS PODCAST Stayin' Alive in Tech is an oral history of Silicon Valley and technology. Melinda Byerley, the host, is a 20-year veteran of Silicon Valley and the founder of Timeshare CMO, a digital marketing intelligence firm, based in San Francisco. We really appreciate your reviews, shares on social media, and your recommendations for future guests. And check out our Spotify playlist for all the songs we refer to on our show. 

Rand is an author, co-founder and CEO of SparkToro, a company focused on allowing software that connects audience intelligence at every marketer's fingertips. Rand is a tech entrepreneur, blogger and leader in the field of Search Engine Optimisation. He is a frequent keynote speaker for events around the marketing and startup world as well as a best selling author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. During this interview we cover: 00:00 - Intro 00:58: - Stepping down as Moz CEO, was the right decision? 03:14 - An Unusual $1.3M Round of Funding & Avoiding the Plague 10:00 - Why Raising Capital VS Bootstrapping 13:16  - Get Richer, die Trying & the Genetic Lottery  17:50 - An Unusual Time to Launch & Was it the Right Decision? 21:02 - Where to Focus your Marketing Efforts & Rand Best Practices 33:58  - Why Podcasting & Episodic Content are a Powerful Tool to Build Connections  39:08 - How to Leverage SEO in 2020  46:10 - What's Rand a Lifer Of? 47:20  - A Question For Rand Fishkin from Eric Vardon 49:04 Outro Mentions: https://sparktoro.com/blog/where-should-you-start-marketing-a-new-business-or-product/ (Where you Should Start Marketing) Terms: People: https://www.linkedin.com/in/caseyhen/ (Casey Henry) https://www.linkedin.com/in/melaniedeziel/ (Melanie Deziel) https://www.youtube.com/watch?v=wvtiKozNgZI&t=26s (Eric Vardon) Books: https://sparktoro.com/book (Lost and Founder) https://www.storyfuel.co/contentfuelframework (The Content Fuel Framework ) Companies: https://moz.com (Moz)  https://morphio.ai/about-morphio/ (Morphio.io) https://sparktoro.com (SparkToro) Get in touch with Rand: https://www.linkedin.com/in/randfishkin/ (Rand's Linkedin) https://twitter.com/randfish?lang=es (Rand's Twitter) Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District More about Akeel: https://twitter.com/AkeelJabber (Akeel's Twitter) https://linkedin.com/in/akeel-jabbar (Akeel's LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions )

Rand Fishkin is CEO & co-founder of SparkToro, author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, and previously co-founded and ran Moz. Since publishing his book in 2018, he has earned 4.7 stars out of 5 from 170 reviews, a remarkable achievement!   “Find something you’re passionate about, where you can add unique value, and where your audience wants to pay attention. Nail those three, and you’ll do great marketing.” Rand Fishkin   Worst investment ever Time to grow business funds Rand’s worst investment ever happened when he was the CEO of Moz. In 2011, the company turned down an acquisition offer from HubSpot, a very well known marketing platform. At the time, Moz had been growing at 100% year-on-year for about six years in a row and producing about $11 million in revenue. In 2012, Moz sought to increase funding and got $18 million, of which $15 million came from a new investor, Foundry group, and $3 million of it came from a previous investor Ignition Partners. Venturing into more forms of marketing Rand’s company used the Venture Capital (VC) funding ostensibly to grow the business from just providing search engine optimization tools and software to providing different aspects of web marketing, email marketing, content marketing, PR, and social media marketing. Essentially, all of the new forms of marketing that Moz had not served previously. Cutting off what was working Over the next few years, the company cut off all growth of its software platform. As a result, existing products stopped improving and staggered. While their competitors kept making investments, Rand was pouring all of his new money into hiring a huge team, trying to figure out the new management structures, growing his offices, and acquiring other companies. Rand thought that by putting on hold what was previously working and putting all his energy into launching his new idea, the new venture would propel Moz into superstardom with this exciting and incredibly broad software suite. The horrific failure The new venture fell flat on Rand’s face. Moz’s growth rate fell from 100% year-on-year to 50% and then from 50% to 25%. Over the years, Moz continued to plateau in terms of growth and was surpassed by two direct competitors – SEMrush and Ahrefs. Over the last few years, Moz has tried to recover and refocused on SEO after a big round of layoffs in 2016. Stepping aside While the company was still profitable, the failure put a massive strain on the company and Rand. He was not able to handle it well and had an emotional breakdown. Rand ended up stepping down from the company, replacing himself with the chief operating officer who’s still the CEO today at Moz. The myth that leads even the best of us to failure Rand’s biggest driver to his failure was believing in the myth that once you have invested, made a decision, and gone down a path, you have to keep pursuing that path until you see it through to determine whether it was the right decision or the wrong decision. In reality, the right thing to do is to release one small thing that puts you in this direction and see if that works. And then another little thing in the same direction and if it also works launch another. Don’t do anything big until you’ve released a small series of things and validate that your market wants this. Lessons learned Have structure and incentives in place Structure and incentives matter more than almost everything else when it comes to business success. Know what you’re signing up for before accepting venture capital VC financing comes with a lot of glitz and glamor, and you get a lot of media attention. Don’t fall into the trap of chasing the glamor at the expense of serving your customers, your employees, and your happiness. Find the in-between financing model Today, there are financing models in between being wholly bootstrapped trying to build a business with your own or your family’s funds and building a business with institutional investor capital. Don’t be afraid to explore such models. Andrew’s takeaways You can’t do everything Don’t be addicted to growth, and try to do everything. Things seem easier on paper than they are. Companies just can’t do everything. The startup world is a trap Small businesses are trapped. So be very careful when you go in. You can have all the dreams that you want, have a billion-dollar company, but for the majority of people, it’s pain and despair. Leave risk management to the board As the CEO, your job is growing the business while that of the board is reducing risk. When a board gets caught up in growth, they betray their obligation to the bigger world. Let the CEO in the management team propose the growth plan while the board handles the risks. All board members should, therefore, understand the role of risk assessment and risk management. Do not let investors push you Listen to different opinions, but do what’s right for you. Do not be dragged into hitting quarterly profit numbers and all that. Don’t be the CEO who spends time building a competitive advantage and chasing your tail because investors are pushing you. Actionable advice When looking for business financing, be sure to recognize what you’re signing up for and commit wholeheartedly to one path. So if venture capital appeals to you, just understand why to make sure it’s the best choice for your business. No. 1 goal for the next 12 months Rand’s number one goal for the next 12 months is profitability. SparkToro just launched, and so Rand’s main focus right now is trying to get it to a profitable, sustainable business. Parting words   “If the world around you is guiding you in a particular direction, if the sources that you read and follow, the people that you listen to and admire, are pushing you to go in one particular direction, it pays to explore the alternatives.” Rand Fishkin   Connect with Rand Fishkin LinkedIn Twitter Facebook Website Blog Email: rand@sparktoro.com Andrew’s books How to Start Building Your Wealth Investing in the Stock Market My Worst Investment Ever 9 Valuation Mistakes and How to Avoid Them Transform Your Business with Dr.Deming’s 14 Points Andrew’s online programs Valuation Master Class How to Start Building Your Wealth Investing in the Stock Market Finance Made Ridiculously Simple Become a Great Presenter and Increase Your Influence Transform Your Business with Dr. Deming’s 14 Points Connect with Andrew Stotz: astotz.com LinkedIn Facebook Instagram Twitter YouTube My Worst Investment Ever Podcast

This episode was supposed to celebrate some of the great stuff in the US marketing world. Then George Floyd was murdered. I nearly binned the whole episode but thought it would be more useful to use the platform to say something about his murder, and also discuss what it's like being black in the UK. Along with that discussion, we also feature Rand Fishkin and Greg Gifford. Rand Fishkin is the cofounder and CEO of SparkToro, a new tool for audience intelligence and market research. Rand talks about what it's like in the US during COVID, the launch of SparkToro and the marketing lessons he picked up along the way at Moz. He also talks about his future predictions for Google and what that might mean for the rest of us. He previously cofounded and led Moz, the SEO software company. You can find Rand on Twitter and please do check out his new venture SparkToro, a seriously impressive tool. Rand's book recommendations are: Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford No Hard Feelings: Emotions at Work and How They Help Us Succeed by Liz Fosslien and Mollie West Duffy Great By Choice: Uncertainty, Chaos and Luck - Why Some Thrive Despite Them All by Jim Collins And Rand's own book, which I'm recommending not him! Lost and Founder A Painfully Honest Field Guide to the Startup World Greg Gifford is the Vice President of Search at SearchLab and has over 17 years of online marketing and web design experience. He's an in-demand (and hilarious) conference speaker who lives for an obscure movie quote. Watch his T.O.P.T.I.P if you want to know how you can use Google My Business to help your local rankings. Greg is on Twitter and LinkedIn and his Local Search Tuesdays is well worth checking out. Andi Jarvis Best place to get me is on Twitter or LinkedIn - I'd love to hear what you think of the show and if you'd like to discuss any of the issues raised today. Want to see examples of the different approach the media takes with the Royals. See Noel Clarke's tweet about his movie and read my post about being black in Northern Ireland and my experience of being cropped out of a press photo. Not sounding white on your CV / resume - press report covering all the studies. “The Windrush scandal was not an accident” read more here. The stats for Black and Ethnic Minorities being fined more for COVID related violations. Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.

The cofounder and CEO of SparkToro, Rand Fishkin, took a timeout to speak with host Darrell Vesterfelt about his current mission to help content creators reach the right audiences (without wasting money), how to create empathetic content during a pandemic, and why you need help amplifying your message. Rand Fishkin is the co-founder of SparkToro, and previously co-founder of Moz and Inbound.org. He's also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. In this episode, Darrell and Rand discussed: How digital marketers can utilize Rand's latest amplification tools Why you (still) need to think of your business or brand as a media organization first The larger goal of building an audience that knows, likes, and trusts you A sea change in how to think about the future of content marketing And much more! The Show Notes SparkToro Want Your Content to Succeed? Make it Resonate with the Right Audience (no, not that one). How to Use Your First Ten SparkToro Searches Rand Fishkin on Twitter Darrell on Twitter --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

In this episode we speak again with former CEO & Co-Founder of Moz, Rand Fishkin. Since we last spoke he launched SparkToro and he has some advice for those who are reluctant to invest but are rather waiting for a healthier economic climate to spend. Key discussion topics include: New business models that have emerged Recommendations for planning and forecasting for the upcoming months Essential and non-essential parts of marketing during a recession The marketing department pre-covid vs post-covid SparkToro https://sparktoro.com Lost and Founder: A Painfully Honest Field Guide to the Startup World. https://sparktoro.com/book Hosted by: Mantas Ciuksys Guest: Rand Fishkin Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers LinkedIn https://www.linkedin.com/company/socialbakers-com

Rand Fishkin is the co-founder and CEO of SparkToro, a company that helps marketers, PR folks, entrepreneurs, and product builders to get audience intelligence without the need for expensive, time-consuming, inaccurate surveys. Before co-founding SparkToro, Rand is also the co-founder and former CEO of Moz, a company he founded with his mother after dropping out of the University of Washington 2 classes away from completing his degree. The company, which started as a blog called SEOmoz, attracted 30 million visitors annually and grew into a consulting business and now a software company.  He is the author of the book Lost and Founder: A Painfully Honest Field Guide to the Startup World. In this episode… When the name Rand Fishkin comes up, many are quick to think him as the co-founder and former CEO of Moz, the multimillion-dollar software business. But what you may not be too familiar with is that Moz was built during a recession. Having come through the trenches, Rand knows all too well what it’s like to grow a company in the middle of a recession. And with the increasingly negative impact of the COVID-19 pandemic on the economy, businesses are also facing the same challenging times as Rand did when he started Moz. Rand has learned many things during his time with Moz and one of them is how to best handle the direct and indirect impacts of building at a time of recession. He has since sold Moz and he founded and is currently the CEO of SparkToro. In this episode of INspiredINsider, Dr. Jeremy Weisz interviews Rand Fishkin about behind the scene stories of building Moz through a recession, why he had to step down as CEO of Moz, and the new challenges that he faced while building SparkToro. He also talks about what makes SparkToro unique in the industry and what it can do for businesses that no one else can. Stay tuned.

Most recently on The Marketing Book Podcast to discuss his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World,  serial tech entrepreneur, search engine optimization pioneer, keynote speaker and bestselling author Rand Fishkin joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Seattle, Washington, the importance of voting, what big tech could be doing to help small businesses during the pandemic and why being in marketing right now is so #$%*ing hard! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/rand-fishkin

In this episode we speak with former CEO & Co-Founder of Moz Rand Fishkin. Rand has since founded SparkToro and is the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Key discussion topics include: The role of social media marketers and how its found its role in business Changes in the way marketing departments are structure How will the marketing mix of paid and organic change in the next couple years What is the next big deal for SEO SparkToro https://sparktoro.com Lost and Founder: A Painfully Honest Field Guide to the Startup World. https://sparktoro.com/book Hosted by: Mantas Ciuksys Guest: Rand Fishkin Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers LinkedIn https://www.linkedin.com/company/socialbakers-com

This is a clip from the full episode Lost and Founder with Rand Fishkin | Bob Low Show #014 Rand Fishkin is the founder of Moz and SparkToro. He is also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World (2018) Bob Low is one of the top LinkedIn influencers in Malaysia. He is also the host of the Bob Low Show, aspiring to be the no. 1 marketing podcast in Asia. Bob is a sought after marketing consultant with clients around the world, he grows businesses with LinkedIn lead generation and growth strategies. Connect with Bob on LinkedIn: https://www.linkedin.com/in/bobthinks/ Contact Bob for LinkedIn and marketing consulting: bob@bobthinkz.com

As a startup, you need your target customers to find your business online. One of the top tactics you can use is search engine optimization (SEO), but it’s highly unlikely your customers are going to be searching for your brand name. That’s why having a strong SEO strategy in place the day you launch is so important for early-stage startups. While it’s a long tail game (at least 12 months!), it will more effectively and cost-efficiently promote your products or services to your target audience.Growing up in a lower-middle class family as the oldest of seven, and after spending seven years on-air in radio in Salt Lake City, Utah, our guest Damon Burton founded an internationally successful search engine optimization agency in 2007 called SEO National. I’m thinking seven is Damon’s lucky number!A husband and father of 3 kids, Damon has been featured on Forbes, Entrepreneur, BuzzFeed, USA Weekly, he’s spoken at conferences, and has optimized websites for INC5000 companies, NBA teams, and businesses featured on Shark Tank. Damon generously shares his top SEO tactics for Startups! I’m so excited for you to learn from this extraordinary entrepreneur – and let me know which tactics you’re going to implement, okay?Here are the links to Damon's recommendations, FREE SEO REPORT, Lost and Founder book, and Answer the Public:Free SEO Report: https://www.seonational.com/report/Free SEO Cheatsheet: https://www.seonational.com/free/Lost and Founder: A Painfully Honest Field Guide to the Startup World: https://www.amazon.com/dp/B074DGYVD5/https://answerthepublic.com/Please connect with Damon on:Instagram: https://www.instagram.com/entrepreneurdamon/LinkedIn: https://www.linkedin.com/in/damonburton/Facebook Group: https://www.facebook.com/groups/outrank/Website https://www.seonational.com/Twitter: https://twitter.com/seonationalIf you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyonsDo you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com. You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletterDo you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAuditDo you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://provider.magnifi.io/andelyonsListeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!Ande ♥

Listen to Shane Barker and Rand Fishkin talk all about SEO. Discover the secrets to ranking #1 on Google’s SERPs. Learn it all from the SEO Mozart and implement these ideas to improve the ranking of your website.     In a time when everyone heads to search engines like Google to look for things they want, it can be challenging to grow your business without SEO.    Rand Fishkin is one of the most prominent figures when it comes to SEO, and he co-founded Moz and Inbound.org. He’s also recently co-founded SparkToro and authored three books.    Listen as he talks all about it on my podcast: https://shanebarker.com/podcast/rand-fishkin/    I’ve used SEO to grow my website as well. It’s helped me increase my organic traffic by nearly 12 times in just 2 years. Find out how I did it so that you can replicate my success for your website: https://shanebarker.com/blog/seo-case-study/     You Will Learn   Challenges of Ecommerce Stores Rand’s Journey into Digital Marketing  SEO Secrets   Resources   Moz Whiteboard Fridays SparkToro   Guest Bio   Rand Fishkin is the founder of SparkToro. And previously, he co-founded Moz and Inbound.org. He’s also the author of, “Lost and Founder: A Painfully Honest Field Guide to the Startup World,” and has previously written two more books, “Art of SEO,” and “Inbound Marketing & SEO.” Additionally, he’s a frequent traveller, speaker, and presenter.   ---   To reach the coveted #1 spot on the Google SERPs, you must put consistent effort into building your SEO. Get your target audience right and find those who can influence it as well.    Develop your website to load smoothly and quickly on both desktops and smartphones. Make sure that it’s responsive too.    You should also optimize for voice searches. Document all of this in your SEO strategy to ensure that your team follows through with it.    What are the other ways you can reach the #1 position on Google? Let me know in the comments.

Rand Fishkin is the CEO and Co-Founder of SparkToro, a new software company that makes it easier for you to connect with your audience in a less expensive and more effective way. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.

What’s a Hobbit? Wolves have meetings? Does Gandalf actually do REAL magic? Oh and Jonathan talks about the BEST PRODUCT HE’S EVER USED. Jake and Jonathan have an email-off! Find out why adding friction and asking your customers to work is actually a good thing. Finally, buy a book that Jonathan recommends even though he hasn’t read it yet!LinksBook: The HobbitLG UltraFine 4K DisplaySuperhumanConsider.coEO NetworkBook: Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response MarketingBook: Lost and Founder: A Painfully Honest Field Guide to the Startup WorldBook: Sprint by Jake KnappBook: Make Time by Jake KnappAJ&Smart + Jake Knapp Official Design Sprint Masterclass: ajsmart.com/masterclass

Rand Fishkin, founder of Moz and co-founder of SparkToro, has an unrivaled wisdom and candor perfect for podcasting. Over his years at Moz, Rand led marketers to a deeper understanding of SEO,  armed with a well-placed whiteboard and an impressive mustache. Now Rand is bringing us SparkToro, a software product that opens up information on your audience you can’t see anywhere else. Listen in as Rand candidly discusses what it’s really like to go through dark times as a founder, how content marketing has changed in the past ten years, and the type of tech companies he imagines will be founded in the coming years. LINKS MENTIONED IN THIS EPISODE: Rand’s marriage proposal commercial and appearance on Oprah with wife Geraldine  The Whiteboard Friday series on Moz James Damore, Google engineer fired for writing manifesto on women's 'neuroticism,' sues company Rand’s book: Lost and Founder: A Painfully Honest Field Guide to the Startup World https://youtu.be/PxZsE5CmmaA WebCertain TV April 11, 2019: Rand Fishkin talks digital marketing trends in 2019 “When I was young, I admired clever people. Now that I am old, I admire kind people”.- Abraham Joshua Heschel Interview with Barry Schwartz on rustybrick: Rand Fishkin Of SparkToro On Early Days At Moz, SEO Community, VC Funds & More (Part One) and Part Two RAND’S BOOK RECOMMENDATIONS: April Dunford's "Obviously Awesome" Liz Fosslien & Molly West Duffy's "No Hard Feelings" MUSICAL INSPIRATION FOR THIS EPISODE ON SPOTIFY: "Humble and Kind" by Tim McGraw ABOUT THIS PODCAST Stayin' Alive in Tech is an oral history of Silicon Valley and technology. Melinda Byerley, the host, is a 20-year veteran of Silicon Valley and the founder of Timeshare CMO, a digital marketing intelligence firm, based in San Francisco. We really appreciate your reviews, shares on social media, and your recommendations for future guests. And check out our Spotify playlist for all the songs we refer to on our show. 

Rand Fishkin is one of the world’s leading experts on SEO. But it wasn’t always that way for him. In 2000, he dropped out of the University of Washington to work at his mom’s marketing firm as a web designer. In 2004, he started a blog called SEOmoz, which eventually became moz.com, an SEO software and data company that he co-founded with his mom. Since then, he’s stayed pretty busy, helping Moz grow into a $45 million/year business. That’s not all, though! In 2018, he founded SparkToro, an under-development software company focused on audience and influencer intelligence. He also published a book, Lost and Founder: A Painfully Honest Field Guide to the Startup World, where he gets real about what most startups actually look like. With lots of experience under his belt (and plenty of insight from those experiences), Rand shares helpful tips and tricks to start — and grow — a successful business.Support the show (http://buildingabusinessthatlasts.com)

I talk to Rand Fishkin about entrepreneurship and marketing on Behalf of NEXT Academy. Learn coding and digital marketing: https://www.nextacademy.com/ Rand Fishkin is the founder of Moz and SparkToro. He is also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World (2018) Get Rand’s book: https://www.amazon.com/Lost-Founder-Painfully-Honest-Startup/dp/0735213321 SparkToro: https://sparktoro.com/ The host Bob Low is a growth marketing consultant based in South-east Asia. Bob helps brands achieve business results through digital marketing, social media content and advertising. Follow Bob on LinkedIn: https://www.linkedin.com/in/bobthinks/ Subscribe to my email list: http://bit.ly/Bobemailist

Conversation with Rand Fishkin, the CEO and Co-Founder of SparkToro, the previous co-founder of Moz and Inbound.org, who has dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, “Lost and Founder: A Painfully Honest Field Guide to the Startup World”

Rand Fishkin grew Moz alongside his mother during the mid-2000s. Once they found some venture capitalist investors, Rand was ushered into the CEO role. Moz became a giant in SEO consultation. They raised millions of venture capital and built an impressive reputation. Rand tells me what it was like being CEO of such a big company. He talks about the pressure of venture capitalism and how his thinking changed during his time with Moz. The balance of customer service and the bottom line tend to weigh out differently when investors are involved. Rand expresses his opinion about venture capital and private equity investments. He also encourages alternative funding paths and explains his involvement in TinySeed, a startup accelerator. Rand is currently working on a software called SparkToro. The goal is to help marketers and businesses research their audience and target market. He has made some major changes to his approach to SparkToro and he’s very honest about what he learned from his time at Moz. What you will learn: ● What was Moz and how it began.● What happened when venture capitalist investors approached Moz.● How venture capital investments change the business.● Rand’s push into the CEO position.● How the attitude toward SEO changed over time.● The reasons Rand left Moz.● How he coped with the exit.● The unfair stigma of self-funding.● The benefits of venture capitalism.● The benefits of private equity.● The 2 mindsets a founder can have after an exit.● Why Rand is involved in TinySeed.● What SparkToro is doing differently than Moz.● Ask yourself, what do you need to feel successful? Takeaways: I’m really excited for Rand and the future of SparkToro! Rand’s story reminds me of the basic questions you need to ask yourself when you are planning your company’s roadmap. Why are you in the business? What is your main goal? How do you find capital and potential partners? Do you like your partners? Ask yourself all of these things. Links and Resources: GEXP Collaborative SparkToro Rand on Twitter Rand on LinkedIn Lost and Founder by Rand Fishkin Small Giants by Bo Burlingham Finish Big by Bo Burlingham TinySeed About Rand: Rand runs most of the show at SparkToro. He was formerly co-founder and CEO of Moz, co-founder of Inbound.org, and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. He doesn’t take himself too seriously, but he does have a bit of a chip on his shoulder, and is deeply passionate about making SparkToro a great company (at least, by his own peculiar standards).

Rand Fishkin grew Moz alongside his mother during the mid-2000s. Once they found some venture capitalist investors, Rand was ushered into the CEO role. Moz became a giant in SEO consultation. They raised millions of venture capital and built an impressive reputation. Rand tells me what it was like being CEO of such a big company. He talks about the pressure of venture capitalism and how his thinking changed during his time with Moz. The balance of customer service and the bottom line tend to weigh out differently when investors are involved. Rand expresses his opinion about venture capital and private equity investments. He also encourages alternative funding paths and explains his involvement in TinySeed, a startup accelerator. Rand is currently working on a software called SparkToro. The goal is to help marketers and businesses research their audience and target market. He has made some major changes to his approach to SparkToro and he’s very honest about what he learned from his time at Moz. What you will learn: ● What was Moz and how it began.● What happened when venture capitalist investors approached Moz.● How venture capital investments change the business.● Rand’s push into the CEO position.● How the attitude toward SEO changed over time.● The reasons Rand left Moz.● How he coped with the exit.● The unfair stigma of self-funding.● The benefits of venture capitalism.● The benefits of private equity.● The 2 mindsets a founder can have after an exit.● Why Rand is involved in TinySeed.● What SparkToro is doing differently than Moz.● Ask yourself, what do you need to feel successful? Takeaways: I’m really excited for Rand and the future of SparkToro! Rand’s story reminds me of the basic questions you need to ask yourself when you are planning your company’s roadmap. Why are you in the business? What is your main goal? How do you find capital and potential partners? Do you like your partners? Ask yourself all of these things. Links and Resources: GEXP Collaborative SparkToro Rand on Twitter Rand on LinkedIn Lost and Founder by Rand Fishkin Small Giants by Bo Burlingham Finish Big by Bo Burlingham TinySeed About Rand: Rand runs most of the show at SparkToro. He was formerly co-founder and CEO of Moz, co-founder of Inbound.org, and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. He doesn’t take himself too seriously, but he does have a bit of a chip on his shoulder, and is deeply passionate about making SparkToro a great company (at least, by his own peculiar standards).

Rand Fishkin, the co-founder of Moz.com, the leader of SparkToro, and the author of Lost and Founder: A Painfully Honest Field Guide to the Startup, joins us to discuss his journey as a startup owner. The book is a fantastic read.   Some of the topics we cover include, how to transition from services to product offerings, expectation setting for startups, why growth hacks are such a bad idea, and the importance of radical candor.

In this episode we are talking to Jensen Hendriks from Candor Digital Media. We chatted about SEO, leadership, and personal marketing. Jensen Hendriks Strategic Ops Candor Digital media LinkedIn: https://www.linkedin.com/in/jensenhendriks/ twitter: @jensenhendriks Instagram: @jensenhendriks email: j@condordm.com website: https://www.candordm.com/ Garage Weights and Business Takes: http://gwbtpodcast.podbean.com/ 0:23 - Opening 1:58 - What is SEO? 3:30 - Can traditional IT do SEO? 6:19 - What are the top 5 items leaders should know about SEO? 10:22 - Why would an organization care about SEO? 12:51 - How does Candor help your clients? 15:00 - Do Organizations currently have an SEO strategy? 18:00 - How are you translating the ROI of SEO? 20:17 - You can't possibly understand our business. 22:51 - Should companies have blogs? 26:00 - Is there a rule of thumb to blog posting? 29:10 - Should you blog on a personal level? 31:51 - What things should you consider when you are marketing yourself? 34:20 - When marketing yourself, what should you consider from an SEO perspective? 36:04 - What is servant leadership? 39:27 - Have you used Executive coaching? 41:50 - How do you mentor your lower level l staff? 45:20 - What policies do you have for sending staff to networking events? 48:46 - What can IT leaders do to help with marketing teams with SEO? 55:40 - What books do you recommend? 59:05 - Closing Books: Lost and Founder: A Painfully Honest Field Guide to the Startup World : Rand Fishkin https://www.amazon.com/Lost-Founder-Painfully-Honest-Startup/dp/0735213321 Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull https://www.amazon.com/Creativity-Inc-Overcoming-Unseen-Inspiration/dp/0812993012 Extreme Ownership: How U.S. Navy SEALs Lead and Win By Jocko Willink, Leif Babin https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs/dp/1250183863 Podcast mentioned: Marketing School: https://marketingschool.io/ Garage Weights and Business Takes: http://gwbtpodcast.podbean.com/ Hosted By: Brian Comerford LinkedIn: https://www.linkedin.com/in/briancomerford/ Nick Lozano LinkedIn: https://www.linkedin.com/in/nicholas-lozano-97356621/ Twitter: https://twitter.com/NickLLozano Lead.exe is published bi-monthly on the 1st and the 15th of the month. Subscribe and leave us a review to lets us know how we are doing. Subscribe: iTunes: https://itunes.apple.com/us/podcast/lead-exe/id1454843941 Google Play: https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9QZHJGaTAzUQ%3D%3D Stitcher: https://www.stitcher.com/podcast/leadexe Send us your feedback at info@leadexe.com

Greetings, SuperFriends! Today we are joined by Rand Fishkin. Rand is the founder of SparkToro, but you might know him from his previous company - he was the co-founder of Moz and Inbound.org. Rand has dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. I was introduced to Rand by a mutual friend, Stephan Spencer, who told me that we "just had to speak" because we would have so many things in common - well, we did. In this conversation, we ranged from entrepreneurship to depression and anxiety, to quality of life. We also covered how you can implement some of the strategies that Rand has used to achieve what I would call is a SuperHuman level of not only success. but quality of life as well. It's a very interesting and far-ranging conversation, so it is my pleasure to present you with this great episode! -Jonathan Levi

The MarTech Alliance talkls to Rand Fishkin about his book, The Lost and Founder: A Painfully Honest Field Guide to the Startup World

There are few people who know the worlds of B2B SaaS and B2B marketing as well as Rand Fishkin. Rand has worked in the field for over 15 years and throughout the course of his career he's founded two SaaS companies, Moz & SparkToro, co-founded inbound.org with HubSpot's Dharmesh Shah, published his book "Lost & Founder: A Painfully Honest Field Guide to the Startup World", is a renowned keynote speaker, and you might also know him as the star of Moz's ever so popular Whiteboard Friday video series. In this episode we draw on all those years of experience as Rand shares his field guide to B2B SaaS Marketing where we discuss: - The actual purpose of marketing and what it should achieve - The evolution of the SaaS space from 2003 to 2018 and what it means for marketers today - How to balance between long-term growth strategies and short-term growth tactics - How to develop your content marketing strategy and factors you need to consider - The importance for marketers and SaaS companies to be behaviour-driven and not goal-driven - Why Rand started SparkToro and some of the important lessons he learned from building Moz that he's applied to SparkToro - How Rand's developing the marketing strategy for SparkToro - The marketing strategies that worked for Rand back in 2003 and that still hold true today Links: SparkToro >> https://sparktoro.com/ Moz >> https://moz.com/ SparkToro Trending >> https://sparktoro.com/trending The Law of Shitty Clickthroughs >> https://andrewchen.co/the-law-of-shitty-clickthroughs/ Lost & Founder >> https://www.goodreads.com/book/show/35957156-lost-and-founder The Billionaire Who Wasn't >> https://www.goodreads.com/book/show/2842145-the-billionaire-who-wasn-t Indie Hackers >> https://www.indiehackers.com/ Typeform >> https://www.typeform.com/ Follow Rand on Twitter >> https://twitter.com/randfish --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> @SaaSGrowthHub Follow Edward on Twitter >> @NordicEdward

Rand Fishkin, the founder and former CEO of Moz, tells the secrets and tricks about how traditional Silicon Valley "wisdom" leads far too many companies to struggle. Did you know only 5% of startup businesses make it?  95% of startups fail, lose money, and never succeed. But if you read any book about Silicon Valley, entrepreneurs will glamorize the highs and ignore the lows.  I hate the word hustle and grind, and it's refreshing to see people like Rand tell the truth about how startups can actually succeed. Buy Rand's book: Lost and Founder: A Painfully Honest Field Guide to Launching a Business.

Success in business is usually hard-won over many years, but we often don’t hear much about the failures and missteps on the way. In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Rand Fishkin about his new book, “Lost and Founder: A Painfully Honest Field Guide to the Startup World.” Gyi and Kelly get tips from Rand about how lawyers can use the tactics from his book as they build their businesses. Rand gives practical advice about reputation building, client research, resource development, current SEO trends, and much more. Rand Fishkin is one of the world’s leading experts on SEO. He is the founder of SparkToro and was previously cofounder of Moz and inbound.org.

There is a lot going on in the digital marketing space day to day. It is noisy and forever changing. So, standing out amongst the crowd can be difficult but at the same time you can’t always be chasing the new trends. You have to prove your unique value says Rand Fishkin. Rand is the co-founder of Moz and SparkToro. He is also author of the book Lost and Founder: A Painfully Honest Field Guide to the Startup World and a frequent keynote speaker on marketing and entrepreneurship topics around the world. On this episode of AMPUP Your Digital Marketing, host Glenn Gaudet and Rand cover a variety of topics that focus on making your brand stand out and resonate with your audience in a unique way. What You’ll Learn About: • How to approach challenges with being innovative in the SEO space • Why you should focus on the present rather than always trying to predict the future of digital • Why to double down on your digital marketing efforts even when things get more difficult particularly as it relates to SEO • How to build interest early on in your businesses digital marketing efforts to get momentum and interest • What to focus on when it comes to digital marketing efforts if you don’t have experts or even specifically a deep SEO or marketing background • What alternatives you have such as scalable, reusable tools when simple content marketing isn’t working for you • How to provide unique value in the digital marketing space • Why you need to become a better story teller so your brand resonates with people and they remember you   To connect with Rand and try the free tools mentioned visit sparktoro.com/tools or on Twitter @RandFish

Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts Being the host of a podcast named #SellingWithSocial, you would not be surprised know that social selling trends are a top of radar issue for me. I try to keep myself informed about the social media changes that are happening so I can equip my clients and podcast listeners to get more from their social selling efforts. That’s one of the main reasons I asked Rand Fishkin to be my guest on this episode. Rand is an expert at SEO and social media can speak directly to the things happening on the major social platforms that impact sales best-practices. On this episode, Rand explains some of the changes that have happened - and he does so in ways you won’t hear anywhere else. Take notes! He provides very practical tips for making the most of the social sales trends that are happening right now. Salespeople Are CEOs of Their Own Territory and Accounts One of the things I love about Rand’s story is that he’s open about the victories AND the mistakes he’s made along the way. His role as co-founder of MOZ and his present role as founder of SparkToro provide him with many leadership experiences that can be of help to those in sales. In my mind, his journey is similar to that of an ambitious and successful salesperson. Here's what I mean: Just like Rand had to take charge of the growth and direction of his company, sales professionals have to do the exact same thing in relation to their sales territory and accounts. I asked Rand about the similarities he sees between his approach as CEO and the approach sales reps should have to their territories and accounts and he did NOT disappoint. You’ll want to hear what he has to say. Your Success in Sales Just Might Come From Doing Less, Better Rand’s new book, “Lost and Founder” definitely lives up to its subtitle, “A Painfully Honest Field Guide To The Startup World.” Rand shares authentically about what it’s like to be a startup founder, including how issues like depression, exhaustion, and fatigue are very real things most leaders of fast-growing companies face. When I asked Rand about the things he's learned from his own battles with those things he said that sometimes - in order to be successful - we have to learn to do less, better. In this conversation, he explains what he means by that and what sleep, focus, and specialization have to do with it. If you find yourself burning the candle at both ends, you need to hear his advice. Current Social Sales Trends Demand a Different Approach One of the biggest hot-button issues in the social media world lately is the changes Facebook has made to its algorithm - and the reasons behind it. Facebook's desire to encourage more personal engagement has automatically made it harder for sales-oriented materials and off-platform links to be prominent. During our conversation, Rand pointed out that LinkedIn made adjustments along this line as well, elevating things like native video and longer-form text posts rather than links to external sites. That means our old practices of pointing people to resources on our website aren’t getting eyes on them like they used to - so we need to learn a new approach. One of the most valuable pieces of advice Rand gives for salespeople on this episode centers around this topic. If you apply his advice well it can elevate your social selling performance dramatically. Don’t miss it. Are There Alternative Communities in Your Industry You Need To Explore? It IS important to stay on top of the social sales trends that are shaping the way we are able to effectively interact with customers via social media. But Rand points out that a narrow focus ONLY on the primary social media platforms (Facebook, LinkedIn, Twitter, Reddit, etc.) will keep you from engaging with prospects in the places where the REAL conversations are going on. He mentions industry websites, forums, and comment sections on blog posts where conversation around industry-specific topics are happening as places YOU could make connections, offer insights, and become a trusted resource to those who are asking the questions you can solve. Listen to discover new ways to engage with buyers in these kinds of undiscovered places online. Outline of This Episode [1:00] Rand Fishkin’s claim to fame and why he’s on this episode of the show [7:00] “A Painfully Honest Field Guide To The Startup World” [11:20] Differences between the MOZ journey and what Rand is doing with SparkToro [15:52] Rand’s secret to scaling for success: focus [19:21] Ups and downs of leadership and the personal disciplines that create more ups [25:10] Why you need to learn to do less, better [33:25] The new trends Rand sees taking place that impact sales organizations [36:05] EXAMPLE: LinkedIn requires a new level of sales engagement savvy [43:20] Your website is still most important: but you have to get beyond the common social networks Resources Mentioned Follow Rand on Twitter Connect with Rand on LinkedIn SparkToro (Rand’s new business) The Open Source documents of how SparkToro funded MOZ Email Rand David Meerman Scott BOOK: “Lost and Founder: A Painfully Honest Field Guide to the Startup World” Rand’s all-time favorite movie, “Ratatouille” Social Business Engine Podcast - Bernie Borges Connect with Mario! www.vengreso.com On Facebook On Twitter On YouTube On LinkedIn Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts  

You may know former Moz CEO Rand Fishkin from his characteristic curly mustache, Whiteboard Friday videos, or his SEO mastery. But this interview isn’t about linking, Google rankings, or gray-hat practices. Or mustaches. In our chat with Fishkin, he opens up about his battle with depression and how it has shaped his past decisions and guided his current ventures. He sympathizes with the many entrepreneurs who have also succumbed to loneliness and wondered why their business success wasn’t enough to make them happy. Fishkin also talks about his new book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. In it, he shares the conversations entrepreneurs have about their challenges and hardships, whether personal or in their businesses. Fishkin also shares details on his new software project and why he decided to venture into another startup. If you want to be inspired, encouraged, and take away some great advice from a long-time founder, don’t miss this interview. We hope you find it as moving as we did! Key Takeaways Why striving to emulate Silicon Valley startup culture can negatively affect your business growth How and why Moz’s customer acquisition costs went down after laying off half of his marketing team How to know when to sacrifice profit for growth The dark side of entrepreneurial leadership

My guest in this episode, Rand Fishkin, is the founder of SparkToro and was previously cofounder of Moz and Inbound.org. He's dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series (which is why I asked Rand to join us), his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. When Rand's not working, he's most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he'll give you the cheat code to rank #1 on Google.Rand is full of insights for storytellers and start-up founders. One great tip: Be purposeful where you put your story."We always strove to put the content first on our own website where we could own and control the user experience. then we would stagger the distribution to social media. Own your home. Don't build your house on rented land, which is really what you're doing on YouTube or Facebook." - Rand Fishkin on content placement

Rand Fishkin founded Moz in 2001 as a blog, calling it at the time SEOmoz. It became an industry beacon, helping thousands of companies dissect and improve their search engine optimization efforts. He left Moz earlier this year. His new book, "Lost and Founder: A Painfully Honest Field Guide to the Startup World," is a transparent view of running that company and the lessons learned along the way.

Don’t miss this leadership interview with Rand Fishkin, @randfish. Rand is the founder of SparkToro and was previously cofounder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. He did also say that if you feed him pasta or a decent whisky, he’ll give you the cheat code to being ranked #1 on Google. His interview with TheSchoolHouse302 was insightful, check it out. Listen to what Rand says about failure not being the end of an idea. He challenges many commonly held beliefs about American business culture and stresses the importance of diversity. He told us to follow @DHH for inspiration as an entrepreneur, Dharmesh Shah, co-founder of HubStop, and Courtland Allen. Listen to why he recommends these leaders. Rand talked about self-awareness and grounding ourselves in our WHY, asking daily questions about how we feel and if we’re happy. He plans to be more philanthropic with social efforts. Stay tuned for more from Rand Fishkin...for sure. He told us that we have to diversify who we’re learning from and surround ourselves with people from different backgrounds and experiences. “You learn more when you’re uncomfortable than when you’re comfortable.” And, you have to hear what he says about forgiveness and forgiving yourself. Rand ’s interview is filled with practical advice for leaders, and really connects with our purpose of developing leaders by getting to simple. Be sure to get your copy of Lost and Founder: A Painfully Honest Field Guide to the Startup World, and let us know what you think. Please follow, like, and comment. Use #onethingseries and #SH302 so that we can find you. Joe & T.J.

We love a success story. Headlines continue to sound the death knell for bloggers and blogging, but the truth is that this medium is far from dead. What it's doing is evolving— growing up and learning responsibility, really— and there is no shortage of paths bloggers can take to also evolve, honing their craft and maximizing their potential. ...continual improvement, every day, over a long period of time. -Bjork Ostrom Bjork Ostrom and his wife Lindsay are the perfect example of that: they launched the food and recipe blog Pinch of Yum back in 2010, and they've been taking their food blogging business to the next level ever since. Bjork is the founder of Food Blogger Pro, a membership website that teaches food bloggers how to start, grow, and monetize their blogs. Day to day, you’ll also see him around WP Tasty (the go-to place for WordPress plugins for food bloggers), Nutrifox (a tool for creating your own custom nutrition labels), and Pinch of Yum, as well as hosting the Food Blogger Pro podcast. We're super excited to have you listen in on our conversation with Bjork! In this episode you'll learn about: The Food Blog Money Making Experiment: income reports and why they were included them on Pinch of Yum the story behind the launch of Food Blogger Pro trends in blogging and the influencer space Nutrifox, WP Tasty and the plugins that they offer advice for those looking to succeed in this space today What small thing can you do TODAY to take your food blogging (or any blogging!) to the next level? Let's brainstorm over in Businessese HQ, our private Facebook group for digital entrepreneurs and all-around awesome influencers of all kinds. Resources: Food Blogger Pro and Pinch of Yum WP Tasty: Tasty Pins, Tasty Links, and Tasty Recipes Nutrifox The Food Blog Money Making Experiment The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin Contact Bjork: bjork@foodbloggerpro.com

Quotes and Tips by Dan Moyle Inbound Marketing Just before Dan came to Interview Valet he was an in-house marketer for a mortgage company. He grew their mortgage team from being the only one marketing for them to a team of 10. Dan explains his content strategy and how he helped the mortgage company bring in 13 months of revenue in one month. Dan thinks the sales and marketing magic happened because it was all about educating their customers and not trying to convince them. Helping people and having their interests at heart is much better than just trying to convince them. Interview Valet Dan moved over to Interview Valet because of his relationship with Tom Schwab and that he liked the podcast industry. Interview Valet is a virtual company. They use Zoom and loom and Facebook groups to communicate He doesn’t have to rely on proximity to work with people they can rely on things like desire and skill. Dan enjoys the flexibility of working virtually and working from home. At Interview Valet they feel their leverage point is the systems that they use and productivity tools. Dan uses those tools to work smarter. Marketing is a conversation between you and your customers and that includes systems for customer service. Interview Valet is a marketing agency and they focus entirely on podcast interview marketing. Podcasting Tips Having a conversation with your ideal customers with a podcast interview is so powerful. Interview Valet helps their customers get on podcast interviews and then use that as a marketing tool A podcast is not just an interview. You get a backlink, you get social media coverage. Interview Valet teache their customers how to tell stories To be a good guest on podcast learn to be a good storyteller. Don’t make it an infomercial. Dan shares other tips on how to be a good guest on the podcast. Dan shares some tips on what a podcast guest can do to better market their interviews. Dan's resource is a book by Rand Fishkin called Lost and Founder: A Painfully Honest Field Guide to the Startup World lost and found her on audible. Dance take away is to really listen to your customers especially during product launches. Dan’s favorite tool right now is Loom  Loom is an email video tool that embeds video into an email. Dan’s cause is the Honor Flight Network. See more on Fuelradio.com

Quotes and Tips by Dan Moyle Inbound Marketing Just before Dan came to Interview Valet he was an in-house marketer for a mortgage company. He grew their mortgage team from being the only one marketing for them to a team of 10. Dan explains his content strategy and how he helped the mortgage company bring in 13 months of revenue in one month. Dan thinks the sales and marketing magic happened because it was all about educating their customers and not trying to convince them. Helping people and having their interests at heart is much better than just trying to convince them. Interview Valet Dan moved over to Interview Valet because of his relationship with Tom Schwab and that he liked the podcast industry. Interview Valet is a virtual company. They use Zoom and loom and Facebook groups to communicate He doesn’t have to rely on proximity to work with people they can rely on things like desire and skill. Dan enjoys the flexibility of working virtually and working from home. At Interview Valet they feel their leverage point is the systems that they use and productivity tools. Dan uses those tools to work smarter. Marketing is a conversation between you and your customers and that includes systems for customer service. Interview Valet is a marketing agency and they focus entirely on podcast interview marketing. Podcasting Tips Having a conversation with your ideal customers with a podcast interview is so powerful. Interview Valet helps their customers get on podcast interviews and then use that as a marketing tool A podcast is not just an interview. You get a backlink, you get social media coverage. Interview Valet teache their customers how to tell stories To be a good guest on podcast learn to be a good storyteller. Don’t make it an infomercial. Dan shares other tips on how to be a good guest on the podcast. Dan shares some tips on what a podcast guest can do to better market their interviews. Dan's resource is a book by Rand Fishkin called Lost and Founder: A Painfully Honest Field Guide to the Startup World lost and found her on audible. Dance take away is to really listen to your customers especially during product launches. Dan’s favorite tool right now is Loom  Loom is an email video tool that embeds video into an email. Dan’s cause is the Honor Flight Network. See more on Fuelradio.com

Honest Startup Advice From Somebody Who’s Been Through It written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rand Fishkin Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Rand Fishkin. He is the founder and former CEO of Moz and currently has a new venture called SparkToro, a software and data company focused on helping people understand how and where to reach their target audiences. He and I discuss his new book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. Fishkin is a frequent keynote speaker on marketing and entrepreneurship topics around the world. In his spare time, he likes to hang out with his wife and eat pasta. Questions I ask Rand Fishkin: Where does SEO sit today? Why include the painfully honest advice in your book? What is some common advice you give people? What you’ll learn if you give a listen: Why you need to discover your unique value How Fishkin’s business point of view has changed over the years What’s coming next in the marketing world Key takeaways from the episode and more about Rand Fishkin: Read Lost and Founder: A Painfully Honest Field Guide to the Startup World. Learn more about SparkToro. Learn more about Moz. Follow on Facebook. Follow on Twitter. Connect on LinkedIn. Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

  Rand Fishkin is the founder of SparkToro and was previously cofounder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series and his blog. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google. Long time listeners of Future Squared might remember Rand from episode #22, when we discussed content marketing for large organisations as well as more importantly perhaps, Australia's Sullivan’s Cove whisky. One thing we also touched on in that conversation was Rand’s tussle with depression and how he ultimately had to step down as the CEO of the company he founded. While Rand has gone on to start another company, he hasn’t done so without coming to a number of confronting realisations about building a company that he has captured in his brand new book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. This book will form the basis of today’s conversation and with so much “Rah rah overnight success stories” out there, arguably polluting the public’s perception of startup life, it’s refreshing to read the take of a respected founder like Rand on the truth about building a company and how it’s not all unicorns and ping pong tables. Having read the book and found it very informative, I couldn’t wait to get linked up with Rand again, after more than 2 years, to dive in, so with that, I bring you the one and only Rand Fishkin!   In this episode we discussed: Why startups don’t need venture capital to get going Why founding a top 5% startup won’t necessarily make you rich The benefits of starting with a service based business before building a product The importance of values alignment in hiring and firing How to keep your energy and enthusiasm levels high Radical transparency Hiring for diversity of what you can’t see, not just what you can SparkToro   Show Notes: Twitter: @randfish Get his books on Amazon: Lost and Founder: https://amzn.to/2BSOSRA The Art of SEO: https://amzn.to/2PAGt8m Rand’s new company: Sparktoro.com   Open source funding document: sparktoro.com/blog/raised-a-very-unusual-round-of-funding-were-open-sourcing-our-docs/ Show Notes: www.linkedin.com/in/steveglaveski  Join Steve's mailing list at futuresquared.xyz/subscribe  Listen on iTunes @ goo.gl/sMnEa0  Listen on Spotify @ spoti.fi/2G2QsxV  Listen on Stitcher @ www.stitcher.com/podcast/future  Listen on Google Play @ bit.ly/FSGoog ‍ If you've got any questions on this podcast feel free to send an email to steve@collectivecamp.us or tweet me on Twitter @steveglaveski or @future_squared  Follow me on Instagram: @thesteveglaveski Like us? ‍It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating. ‍ For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecampus.io

John Lee Dumas is the Founder and Host of EOFire, a top-ranked, daily podcast featuring interviews with today's most inspiring and successful entrepreneurs. John & EOFire have been featured in Forbes, TIME and Inc. Magazine.   Get your FREE BOOK on us: https://www.audibletrial.com/Dwellynn   Contact John EoFire.com   Content Mentioned Lost and Founder: A Painfully Honest Field Guide to the Startup World Hardcover – April 24, 2018 by Rand Fishkin https://www.amazon.com/Lost-Founder-Painfully-Honest-Startup/dp/0735213321/ref=nav_signin?ie=UTF8&qid=1532001988&sr=8-1&keywords=lost+and+founder+rand+fishkin&    

In 2004, Rand Fishkin, co-founded the SEO software company, Moz, where he served as CEO until 2014. In 2018, he left and founded SparkToro, a software and data company focused on helping people understand how and where to reach their target audiences. Rand is also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World (2018) and a frequent keynote speaker on marketing and entrepreneurship topics around the world. In his spare time, he mostly likes to hang out with his wife, Geraldine, and eat pasta.   This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value]     In this episode you'll learn: [01:14] What is SparkToro [04:30] How did Rand approach starting SparkToro [08:00] How will Rand finance the company [12:09] What does Rand think about growth assumptions [13:46] What caused Rand to raise a second round of funding at Moz [16:15] How is Rand planning to market SparkToro [18:27] How to choose between improving your marketing and your product [19:57] How to shift between different business mindsets [21:10] Dealing with customer feedback [23:40] How is Rand choosing what to work on Links mentioned: SparkToro Rand on Twitter Brought to you by Experiment 27. Find us on Youtube.   If you've enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.   Get access to our FREE Sales Courses.

I’ve been in digital marketing since the beginning, and I can spot a revolutionary idea when I see one.   So when I first saw the Whiteboard Friday videos that Rand Fishkin’s and his team were creating, I knew it was something special.   It was 2007 and this was the first time that I saw digital marketing being taught visually. Not only did it force Rand to become a better teacher by having to draw out his thoughts, but the visual format helped his audience better understand the complexities of search engine optimization. But it wasn’t an overnight success. It took years of publishing content consistently before Whiteboard Friday caught fire.   In this episode of Video Marketing Mastery, I sit down with Rand Fishkin, founder of Moz and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.   Rand and I discuss his past and current digital marketing endeavors and some lessons he learned along the way as he climbed from unknown entrepreneur to digital marketing guru.   We’ll even talk about SparkToro, Rand’s new software company that will make it easier for digital marketers to reach their audiences.   So if you’re ready to learn from one of the best in the digital marketing space, you don’t want to miss this episode of Video Marketing Mastery.

Il LIBRO DA VINCERE di questa settimana è "Lost and Founder: A Painfully Honest Field Guide to the Startup World" ( https://amzn.to/2HMrPpy ) di Rand Fishkin. Scopriamo insieme dalla storia di della creazione di MOZ, la società di SEO che Rand ha fondato, un'alternativa molto istruttiva alla mitologia della startup californiana.☞ VINCI IL LIBRO > http://youmediaweb.com/libroinregalo☞ ISCRIVITI, CONDIVIDI, SCRIVI UNA RECENSIONE o FAI UNA DOMANDA > http://strategiadigitale.info

Il LIBRO DA VINCERE di questa settimana è "Lost and Founder: A Painfully Honest Field Guide to the Startup World" ( https://amzn.to/2HMrPpy ) di Rand Fishkin. Scopriamo insieme dalla storia di della creazione di MOZ, la società di SEO che Rand ha fondato, un'alternativa molto istruttiva alla mitologia della startup californiana.☞ VINCI IL LIBRO > http://youmediaweb.com/libroinregalo☞ ISCRIVITI, CONDIVIDI, SCRIVI UNA RECENSIONE o FAI UNA DOMANDA > http://strategiadigitale.info

Join the team this week as they sit down with Rand Fishkin, founder and former CEO of MOZ and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand has recently started another company called SparkToro, and joins the Ideasex podcast to talk about the journey of the entrepreneur, themes from his book, and how language can take on new meanings over time.

Carol speaks to Dina Bass, Bloomberg News Technology Reporter, and Brian Manning Co-Founder & President at Centric Digital, on the impact of Amazon's earnings success on both the retail and technology sectors. Rand Fishkin, Founder of Moz, talks about his book "Lost and Founder: A Painfully Honest Field Guide to the Startup World." Fernando Valle, Bloomberg Intelligence Oil Analyst, discusses how earnings for the biggest U.S. oil explorers were a study in contrast. Thomas Flohr, Chairman and Founder at Vista Jet, explains the advantages of owning private aircraft. And we Drive to the Close with Doug Ciocca, Chief Executive Officer at Kavar Capital.    Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Carol speaks to Dina Bass, Bloomberg News Technology Reporter, and Brian Manning Co-Founder & President at Centric Digital, on the impact of Amazon's earnings success on both the retail and technology sectors. Rand Fishkin, Founder of Moz, talks about his book "Lost and Founder: A Painfully Honest Field Guide to the Startup World." Fernando Valle, Bloomberg Intelligence Oil Analyst, discusses how earnings for the biggest U.S. oil explorers were a study in contrast. Thomas Flohr, Chairman and Founder at Vista Jet, explains the advantages of owning private aircraft. And we Drive to the Close with Doug Ciocca, Chief Executive Officer at Kavar Capital.   

Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/lost-founder-rand-fishkin