Podcasts about PPC

Welcome to an especially impactful episode of Build a Better Agency! This week, host Drew McLellan takes you on a deep dive into the true nature of leadership inside agencies beyond the usual skills and techniques. Drawing from months of research and two decades of real-world experience, Drew outlines the essential leadership domains every agency owner and team member needs to master for a thriving, resilient business. Drew breaks down a practical framework of six key leadership domains, plus a vital seventh that ties them all together. These concepts shine a light on the often invisible factors holding leaders and organizations back. He reveals how mindset, team relationships, operational systems, and authentic self-awareness drive culture, retention, and profit far more than any single technical skill. Through candid examples and clear behaviors, he explains why promoting high performers into leadership roles without a game plan is a common and costly mistake for agencies of all sizes. Listeners will walk away with actionable advice for assessing their own gaps, building stronger leadership teams, and fostering accountability at every level. Drew offers concrete steps to cultivate self-awareness, hold tough but necessary conversations, and balance psychological safety with high standards—arming you with the tools to create a growth-driven, high-performing agency culture. If you're ready to confront your agency's leadership dynamics head-on, this episode is a must-listen. Drew challenges owners and leaders alike to lead with love, invest in their teams, and model vulnerability—all with the goal of building agencies that are not just profitable, but truly great places to work. By the end, you'll have a clear roadmap for elevating your leadership and enabling those around you to do the same. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: The six critical domains of agency leadership development Why self-awareness and growth mindset unlock every other skill Building psychological safety and accountability for real team retention Bridging the gap on commercial thinking and agency economics Operational rigor—why systems and processes are non-negotiable The role of proactive, candid communication—internally and with clients Embracing adaptability, experimentation, and learning agility in an era of change

A bad customer review might have nothing to do with your product.Alan Grimsley from Inventory Planner joins Nick to explain why 77% of negative reviews can be traced back to operational problems - and the five Shopify inventory mistakes that quietly damage cash flow, sales and customer trust.Drawing on his experience across PayPal, Shopify and Sage, Alan explains how overstock, stockouts, unreliable data, poorly planned campaigns and inaccurate supplier lead times can hold back even fast-growing ecommerce brands.You'll learn:Why excess stock could be consuming your growth budgetHow stockouts send customers and ad spend to competitorsWhen spreadsheets stop working for growing Shopify brandsWhy marketing and inventory planning must work togetherHow inaccurate lead times undermine your entire forecastAlan also shares lessons from AYBL, Wild & Stone and Astrid & Miyu, including how better inventory forecasting can protect cash flow, reduce excess stock and keep bestselling products available.In this episode:(00:00) - Why most Shopify brands lose money on inventory(03:06) - Mistake #1: Running out of stock(08:39) - Mistake #2: Overstock and cash flow problems(20:15) - Mistake #3: Data and inventory visibility(25:27) - Mistake #4: Marketing without inventory(31:46) - Mistake #5: Ignoring lead times(36:12) - When to use inventory planning software(38:14) - Key takeaways and final thoughtsFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.Free Inventory Planning BootcampLearn how to prevent stockouts and overstocks, reduce inventory holding costs and make more confident purchasing decisions with Inventory Planner's free seven-day course.Join the free Inventory Planning BootcampListener offers:Seguno - Get a free email customer analysis and strategy session.Yoast - Get 15% off Shopify and WordPress with code WWS15.TaxCloud - Get free migration onboarding as a Winning With Shopify listener.About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency for ecommerce brands.

The Digital Foundation for High-Ticket Contractors: Driving Lead Velocity and Building Unshakeable Authority with Matt DeLongIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Matt DeLong, the CEO of United Foundry, to unpack the digital marketing mechanics required for home builders, high-end remodelers, and trade contractors to command premium market positioning. Matt, a seasoned agency architect and digital marketing pioneer specializing in the home services sector, details how construction and remodeling businesses can break free from unpredictable word-of-mouth cycles. This conversation delivers an intentional operational roadmap for contractors looking to leverage local AI data, build high-converting digital storefronts, dominate regional Google search rankings, and establish long-term pipeline velocity.The Architectural Advantage: Converting Digital Proof into High-Ticket Client PipelinesRelying solely on organic referrals and unpredictable word-of-mouth client acquisition routinely exposes high-ticket home service businesses to dangerous feast-or-famine revenue cycles. Matt DeLong explains that when a custom builder or luxury remodeling firm presents an outdated, amateurish online footprint, it instantly erodes prospective buyer trust and stalls conversion timelines. To capture high-net-worth homeowners, contractors must treat their digital properties as high-converting storefronts, complete with high-resolution project galleries, detailed case studies, and clear calls-to-action. Elevating basic operational touchpoints—such as replacing generic email domains with professional company email addresses—creates immediate psychological alignment between the contractor's online branding and the multi-million dollar physical projects they deliver.To build a sustainable client acquisition engine, home service companies must combine targeted pay-per-click advertising with hyper-local search engine optimization and automated social proof systems. Securing top-of-page visibility through Google Local Service Ads and localized PPC campaigns ensures a steady flow of high-intent search traffic, while active review management on platforms like Google and Houzz validates contractor credibility in real time. Search algorithms heavily favor local businesses with frequent, positive client feedback, making post-project review collection a non-negotiable component of local SEO. By featuring authentic video testimonials, recent project awards, and before-and-after galleries directly across digital ad landing pages, contractors eliminate buyer hesitation and dramatically shorten high-ticket sales cycles.Furthermore, integrating advanced AI tools with publicly accessible property data enables forward-thinking contractors to execute hyper-personalized, targeted community outreach. By utilizing artificial intelligence software to filter regional property records, trade leaders can map out specific target neighborhoods, isolate ideal homeowner demographics, and remove non-relevant corporate properties. This data-backed approach allows contractors to craft personalized messaging that transforms cold geographic outreach into warm, relationship-driven business opportunities. When custom builders synthesize professional digital design, automated review collection, hyper-local paid search, and targeted data mining into a unified marketing architecture, they eliminate pipeline friction, protect profit margins, and predictably scale enterprise value.About Matt DeLongMatt DeLong is the CEO of United Foundry, a prominent digital marketing strategist, speaker, and expert in contractor lead generation ecosystems. Drawing from years of hands-on experience helping home builders, remodelers, and trade contractors scale their regional operations, Matt specializes in building custom digital infrastructures that convert online traffic into high-value clients. He is a TEDx speaker, author of "Learning to Dream Again," and a recognized industry thought leader focused on helping contractors build resilient, data-driven revenue systems.About United FoundryUnited Foundry is an elite digital marketing agency and lead generation consultancy engineered specifically to help home service professionals, remodelers, and custom builders scale their market presence. The agency specializes in delivering custom website design, Google Local Service Ads management, localized SEO architecture, and automated client review acquisition playbooks. Through tailored digital strategies and data-driven marketing campaigns, United Foundry enables contractors across the home services industry to remove customer acquisition bottlenecks, capture high-value projects, and maximize enterprise valuation.Links Mentioned in This EpisodeUnited Foundry Official Website: unitedfoundry.comMatt DeLong on LinkedIn: linkedin.com/in/matt-delongKey Episode HighlightsThe Digital Storefront Standard: Aligning your website's visual quality and user experience with the high-ticket physical projects your company builds.Hyper-Local Data Mining with AI: Utilizing artificial intelligence and public property records to filter target neighborhoods and personalize homeowner outreach.The Review Verification Engine: Leveraging Google reviews and video testimonials to boost local SEO rankings and build instant buyer trust.Targeted Paid Media Acquisition: Combining Google Local Service Ads with geo-targeted PPC campaigns to stabilize pipeline velocity and eliminate revenue swings.Professional Touchpoint Governance: Standardizing branded domain emails and prompt client communication to reinforce credibility across every touchpoint.ConclusionThe conversation with Matt DeLong reinforces that scaling a successful contracting business requires an intentional balance of high-end craftsmanship, digital authority, and data-driven marketing systems. By standardizing internal web design, deploying targeted local ad strategies, and actively collecting customer reviews, contractors can transform an unpredictable referral stream into a highly structured, self-sustaining corporate growth engine.More from The Thoughtful Entrepreneur

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Bryan Driscoll started buying rental properties in Pittsburgh using the BRRRR strategy and quickly ran into the same problem every investor eventually faces, finding consistent motivated seller leads. Instead of competing for the same deals as everyone else, he taught himself paid ads, SEO, and PPC and started generating his own leads. That skill turned into Motivated Leads, a lead generation company that now helps real estate investors across the country find off market deals.   In this episode, Bryan walks through how he scaled his own portfolio to 14 units by staying focused on one zip code instead of spreading himself thin, the biggest mistakes investors make with their marketing, and how understanding attribution and KPIs completely changes how you evaluate a deal source. He also gets into the mindset side of building a high performance business without sacrificing family, and why he believes giving back through things like The Goodness Game isn't charity, it's strategy.   If you're trying to figure out how to consistently find deals instead of waiting for them to find you, this episode gives you the exact framework Bryan used to go from solo freelancer to running a business that fuels his own portfolio growth. Book your call with Neo Home Loanshttps://www.neoentrepreneurhomeloans.com/wjpodcast/ Book your mentorship discovery call with Cory RESOURCESGet business funding - revenued.com/juice

In this episode, Ana Kostic shares her journey in PPC, a major mistake involving account restructuring, and lessons learned about business stability and AI in advertising. key topicsAccount restructuring and its impact on performanceThe importance of understanding business metrics in PPCEffective communication with clients during crisesUsing AI responsibly in digital marketingLessons learned from a significant PPC mistakeChapters00:00 Introduction to Ana Kostic and her background01:14 Ana's journey in PPC and her experience in Spain02:48 Ana's fun fact: Traveling as a digital nomad05:51 The major mistake: Account restructuring and traffic drop09:37 The emotional and business impact of restructuring14:20 Support from management and learning from mistakes19:42 Signs to watch for before restructuring an account22:45 Stability vs. growth in PPC strategies24:07 Handling client communication during performance drops26:40 Lessons learned: Business understanding and account management34:38 Common PPC mistakes in 2026 and how to avoid them36:48 AI in Google Ads: Best practices and pitfalls41:15 Using AI creatively and responsibly in campaigns43:14 Ana's movie: Big with Tom Hanks44:12 Upcoming events and where to find Ana guest linksAna Kostic on LinkedIn - es.linkedin.com/in/anakostic/enPPC Live - https://www.ppc.live

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278: In this episode, I sit down with Rick Sheldon to discuss how he built a highly intentional Google Ads strategy for finding off-market land deals.(Show Notes: REtipster.com/278)Rick shares how he transitioned from residential wholesaling into land investing, why his first acquisition model failed, and how a simple PPC funnel transformed his business. We also break down lead qualification, conversion tracking, negative keywords, AI tools, land subdivisions, seller funnels, and scaling a land investing business through partnerships.One of the most interesting parts of this conversation is how Rick uses Google Ads to train the platform to send more qualified land sellers while filtering out wholesalers, scammers, and low-quality leads.If you're interested in land investing, land flipping, land development, PPC marketing, or building systems that scale, you'll find plenty of actionable ideas in this conversation.

Stop experimenting with AI and start using it to produce measurable results in your Shopify business.Nick Trueman shares 19 practical ways to use Shopify AI to increase sales, save time, reduce costs and remove repetitive work.From Shopify Sidekick, ChatGPT and Claude to customer support, email marketing, product imagery and sales forecasting, this episode explains what you can implement right now - and where relying on AI could damage your brand.You'll learn:How Shopify brands can use AI to work faster and more profitablyWhere AI could reduce app, supplier and operating costsHow to use AI across customer service, marketing, imagery and forecastingWhich Shopify AI tools are worth usingWhen human judgement is still essentialIn this episode:(00:00) - Why AI is changing Shopify(00:56) - What Shopify Sidekick can do(07:39) - Using ChatGPT for ecommerce(15:08) - AI customer support(18:46) - AI email marketing(20:19) - Product images and AI search(21:25) - Predictive sales and growth(22:27) - When not to use AIFollow Winning With Shopify for practical Shopify growth advice every Tuesday and Friday.Listener offers:Seguno - Free email customer analysis and strategy session.Yoast - 15% off Shopify and WordPress with code WWS15.Inventory Planner - Free seven-day inventory bootcamp.TaxCloud - Free migration onboarding for listeners.About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency for ecommerce brands.

In this episode of the Paid Search Podcast, Chris Schaeffer shares the framework he uses to help businesses get the most from their Google Ads campaigns. Learn why ownership of your Google Ads account, website, and tracking assets matters, how to set goals that lead to long-term success, and why your budget should follow business value—not search volume. Try Opteo for free for 28 days - https://opteo.com/pspChris also covers the four phases of campaign success, what to expect in your first 90 days, and how to become a better partner to your PPC manager by asking the right questions and providing the feedback that matters.Chris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Welcome to another inspiring episode of Build a Better Agency! In this episode, Jeannie Walters breaks down the real distinction between customer experience and customer service, and why treating them as the same thing keeps agencies from measuring what actually drives retention and referrals. You'll learn how a concise CX mission statement becomes the judgment call every employee uses when things get messy, and why vague goals like "be the friendliest" never translate into real behavior change. If you've ever wondered why some brands earn fierce loyalty while others just get by, Walters explains the frameworks that separate the two. Walters and Drew dig into the CX Strategic Success Blueprint and the CX Charter, two tools for turning customer experience from a poster on the wall into a cross-functional discipline with real accountability. They also unpack the difference between manufactured "wow" moments and genuinely reducing friction, using real examples from a utility company, a car dealership, and the pet brand Chewy to show what actually earns trust. Whether you're trying to sharpen your own agency's client experience or help your clients think differently about theirs, this episode gives you a practical starting point. Tune in to learn how to turn customer experience into a real business strategy instead of just a nice sentiment! A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Learn the exact difference between customer experience and customer service, and why the distinction changes how agencies plan Discover why a concise CX mission statement matters more than a lengthy list of values nobody remembers Understand how to build a CX Strategic Success Blueprint that ties customer experience directly to revenue and expense goals Learn how a CX Charter creates cross functional accountability so customer experience isn't treated as "a marketing thing" Discover why reducing friction matters more than manufactured "wow" moments, and how to tell the difference Learn how customer journey mapping uncovers friction points your team can't see from inside the org chart Understand why agencies should weave customer experience into marketing and sales conversations, not just delivery Learn the two changes Walters recommends every agency make to their own client experience in the next 90 days Discover why tone matters as much as content in contracts, invoices, and other easy-to-overlook client touchpoints

I’ve known Chris Piper for a couple years now, ever since a mutual friend put us in touch and he told me he wanted to get into the hunting industry. I didn’t think that was a terrible idea — okay, I kind of did — but this guy’s skill set is legit. He’s built marketing and ops departments for a $5 billion car company, ran point for Cody Sanchez at Contrarian Thinking, and now he’s out on his own helping companies bridge the gap between marketing and operations. But this episode isn’t really about business tactics. It’s about the whole arc — losing the fighter pilot dream to asthma, racing Formula cars and street racing through his teens, becoming a dad at 21 with zero parenting rights and fighting his way back from that, and grinding through corporate America to build the life he actually wanted. We get into whether buying “boring” small businesses is a real path to freedom or just a fancy way to buy yourself a job, why being a generalist beats being a specialist in the AI era, and what losing a neighbor to a sudden brain tumor taught him about “someday.” We also talk hunting — his first elk hunt, what he picked up from a week at Cliff Gray’s Elk Camp, and why patience in the mountains is the same skill as patience in business. If you’ve ever felt like you’re behind, or like you’re waiting for “someday” to start living the life you actually want, this one’s for you. Sponsors Bridger Watch This is a project I’ve personally been working on for a long time — a smartwatch actually built for hunting. Everyone told us we couldn’t take on Garmin, but I think we’ve built something amazing. The standout feature is the mapping. On top of all your normal smartwatch stuff — health tracking, fitness tracking, texts — Bridger Watch has the best mapping capability of any wearable out there. You can save offline maps, send them straight to your watch, and pan around right on your wrist with a screen that’s genuinely impressive. And because we integrate directly with onX, you can share your waypoints, tracks, and markups right to the watch — so if your phone dies or you lose it in the field, you’ve always got a backup. We’re not trying to replace your phone maps. We’re trying to give you redundancy in a wearable you’ll actually use every single day of the year. bridgerwatch.com Maven Optics (Note: the ad copy for Maven wasn’t in the transcript I was given, so I’ve written this based on Maven’s general brand positioning — swap in the actual episode read if you have it.) Maven builds premium hunting optics — riflescopes, binoculars, and spotting scopes — and sells direct to the hunter instead of marking everything up through a retail middleman. That means you’re getting glass that goes toe-to-toe with the big legacy brands, at a price that actually makes sense, backed by their unconditional lifetime warranty. mavenbuilt.com Use code TRO at checkout for a discount. Chapters 00:00 – Cold open: onX Hunt’s new Go Track “share your location” feature 01:00 – Sponsor: Bridger Watch 03:00 – Welcome Chris Piper, how they met and reconnected 05:15 – Chris’s original dream: Air Force pilot, shut down by asthma 08:30 – The street racing years — the helicopter chase story 12:30 – Becoming a dad at 21 and the custody fight that followed 17:00 – Choosing responsibility, insurance sales, and the climb into corporate America 21:00 – Director of Market Strategy at DriveTime and the biggest lesson from his 20s 25:30 – Chasing money vs. mastering a skill — building a “Swiss Army knife” career 30:00 – Generalist vs. specialist in the age of AI — why curiosity is the real edge 35:30 – Leaving corporate for Tucker Max, moving the family, and near-jail custody stress 41:00 – Joining Cody Sanchez at Contrarian Thinking, buying “boring” businesses 47:00 – Is buying small businesses real, or are you just buying yourself a job? 53:00 – The most successful (and surprising) small businesses to own 57:30 – Specialists vs. operators — why the best welder shouldn’t run the company 1:00:30 – What Chris wants his 40s, 50s, and 60s to look like — the forever ranch and an elk tag in every western state 1:04:00 – Losing a neighbor to a sudden brain tumor and why “someday” isn’t guaranteed 1:07:00 – Where the audacity to go get what you want actually comes from 1:08:30 – Wrap-up: Cliff Gray’s Elk Camp, patience in hunting vs. business, and where to find Chris Three Key Takeaways Disappointment comes from unmet expectations, not from reality itself. Chris talks about resetting his expectations daily instead of holding himself (or his team, or his family) to a fixed standard 24/7. Some weeks call for going all-in on the business; other weeks, the win is just showing up as a present dad. Adjusting the bar to the moment isn’t lowering it — it’s being honest about what’s actually needed right now. In the AI era, being a curious generalist beats being a narrow specialist. Chris didn’t get ahead by mastering one skill — he stacked social media, SEO, PPC, PR, and operations, then learned to move fluidly between marketing and ops. The real leverage now isn’t knowing one thing deeply; it’s having enough taste and curiosity to judge what AI (or anyone else) hands you and say, “that works” or “that’s BS.” Buying a small business can absolutely change your life — but it’s still a job, just a different kind of hard. Chris saw thousands of people go through the acquisition process at Contrarian Thinking. Some genuinely built freedom and equity; others just bought themselves a demanding new job with their name on the door. The difference wasn’t the business model — it was whether the buyer had real operating leverage (sales, marketing, or ops chops) going in.

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Shopify brands fail to harness to power of AOV increases through Upsells and Cross-Sells. This week, Nick unveils his top tips and methods he has actively seen brands deploy to increase AOV. You've got the sale, why not sell another product for the same advertising and delivery cost? The logic is sound, but execution is where it falls down. In this episode, you'll learn: - Different ways you can encourage customers to buy more through upsells and cross-sells- How leading brands have got creative with this - Where Shopify brands fail to cut through with cross-sells 0:00 — Introduction & What We're Covering Today0:38 — Why Upsells and Cross-Sells Matter for AOV1:00 — Tip 1: Bundling — Simplify It and Drop the Discount2:05 — Use Microsoft Clarity to Watch Real User Behaviour2:39 — Tip 2: Do Not Overwhelm the Customer4:02 — The Sainsbury's Example — How Over-Pushing Kills Conversions5:26 — Tip 3: Post-Purchase Upsells on the Order Confirmation Page6:43 — Tip 4: Be Careful Using Data Before You Hit 5–10K Orders Per Month8:09 — How to Do Upsells Manually as a Smaller Store8:55 — Tip 5: Create a Customisable Look or Set10:18 — How This Flips the Customer Conversation Completely11:13 — AB Test the Outfit Feature Before Rolling It Out11:46 — Tip 6: Sell Packs Instead of Single Items13:05 — T-Shirt Pack Pricing Strategy Example14:23 — Tip 7: Set a Spend Threshold to Trigger a Reward15:29 — The $500 Minimum Spend Club Strategy16:22 — Tip 8: Use Real Statistics as Social Proof17:54 — Outro — Subscribe and Visit the WebsiteWinning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcastYoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.comInventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Management Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning

This is the Wholesale Hotline Podcast (Brent Daniels Live Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels.Show notes -- in this episode we'll cover:Brent answers your questions live.Knowledge from Brent and some of the best wholesalers in the industry.The most important news affecting the wholesaling industry.Your weekly dose of wholesaling motivation.Interviews with industry experts and successful wholesaler.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Send us Fan MailIn this video, I audit an Amazon listing to show you how pro sellers design main images that convert by using the "main image hack," identifying high-volume keywords like "Acacia wood cutting board set," and optimizing for mobile shoppers with high-contrast elements and strategic banners. You'll learn why over-branding can hurt your click-through rate, how to navigate keyword differences for international marketplaces, and how to use competitive analysis to ensure your listing stands out in search results. For even more expert strategies on scaling your Amazon business, Book a call at My Amazon Guy and let's grow your brand together! https://bit.ly/4jMZtxu#AmazonSeller#AmazonBusiness #SellerCentral #AmazonSelling #AmazonB2BWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Why add business certifications to your Amazon profile?00:18 - Where to find B2B Certifications in Seller Central00:46 - Exploring certification types: Minority, Women, & Small Business01:01 - Deep dive: How Section 889 certification increases sales01:38 - Step-by-step: Applying via SupplierGATEWAY01:55 - Applying directly vs. through Amazon02:18 - Navigating the Small Business registration section02:35 - Application walkthrough: ID requirements & review process02:47 - The benefit of the Amazon Business profile badge-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract new patients, grow revenue, and thrive in today's competitive digital landscape.

Introduction (00:12): Host Chris Cesar welcomes listeners back to Getting Granular and introduces Paid Media Analyst Connor Lom, Granular's youngest hire and a graduate of the company's mentorship program. Connor shares a bit about himself, including his love of music, marathon training, and community service. From College to Paid Media (07:15): Connor explains how he discovered Granular through a university mentorship program while pursuing degrees in marketing and data analytics. After applying to more than 200 jobs, he credits persistence, networking, and building relationships for ultimately landing his role at Granular. Breaking into the Industry (11:12): Connor reflects on entering paid media with little prior experience, what surprised him most about the industry, and how AI has quickly become both an essential tool and a source of uncertainty for new professionals. Developing Skills Through Data (14:45): Connor discusses his growing responsibilities across Google Ads, Microsoft Ads, Meta, LinkedIn, programmatic advertising, and measurement. He explains why he enjoys analytics, controlled testing, and learning just as much from unsuccessful experiments as successful ones. Why Granular Stood Out (17:59): Company culture, mentorship, collaboration, and a willingness to invest in developing talent made Granular the ideal place for Connor to begin his career. He shares why feeling supported and respected has been instrumental in his professional growth. Building Better Client Relationships (20:53): Connor explains his approach to managing client work by staying curious, asking thoughtful questions, remaining organized, and treating every client's business as if it were his own. He also emphasizes the importance of building trust through genuine relationships. The Future of Paid Media (27:35): Connor shares why both the most exciting and most concerning aspect of PPC is its constant evolution. As AI continues reshaping the industry, he believes marketers must balance embracing automation with maintaining strategic control. Words of Wisdom: Build Relationships, Not Just Applications (29:22): Connor encourages students and job seekers to spend less time submitting applications and more time connecting with professionals through informal coffee chats, certifications, and continuous learning. His advice highlights how meaningful relationships can open more doors than resumes alone. Wrap-Up (32:05): Chris thanks Connor for joining the podcast and congratulates him on checking "appear on a podcast" off his bucket list before encouraging listeners to subscribe for more conversations about paid media, PPC, and digital marketing.

Welcome to another can't-miss episode of Build a Better Agency! Drew McLellan is joined by Rita Ainsworth, a media buyer turned nervous system coach who works with agency people and performance marketers to help them recognize and reverse the slide toward burnout prevention before it costs them their health or their team. In this episode, Ainsworth breaks down why performance doesn't actually drop during high stress, it only craters once you cross into true burnout, and why that makes burnout so easy to miss until it's severe. You'll learn the subtle early warning signs your body sends long before things get loud, from difficulty switching off after work to a creeping sense of irritability and disengagement. If you've ever wondered why your smartest, hardest working team members seem to run themselves into the ground, this conversation explains the nervous system science behind it. Ainsworth and Drew dig into why high performers often don't feel safe when they slow down, and how that belief gets wired in long before anyone ever takes a client call. They cover practical, in-the-moment tools like orienting, breathwork, and a simple eye pressure technique that can shift your nervous system state in under a minute, plus the supplements that help replenish what chronic stress depletes. Whether you're an agency owner quietly running on fumes, a leader trying to build a healthier culture for your team, or someone who just wants to perform at a high level without burning out doing it, this episode gives you real, usable tools. Tune in and start paying attention to what state you're actually in. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Why performance doesn't drop during normal stress, and why that makes burnout so easy to miss until it's already severe The early warning signs your nervous system sends before you hit full burnout, from irritability to disengagement to trouble sleeping Why high performers often don't feel safe when they slow down, and where that pattern actually gets wired in How to reconcile wanting to be generous and available for clients with protecting yourself from burnout A simple orienting exercise you can use at your desk to shift out of a stress response in seconds How breathing with a longer exhale calms your nervous system, and how to use it during a stressful call A one-minute eye pressure technique (the "eye support" exercise) that can feel like a micro nap = Which supplements help replenish what chronic stress depletes from the body How to build a team culture that treats rest as a performance tool instead of a weakness

Most sellers waste ad spend without realizing why. Discover the Amazon PPC strategies, budget shifts, and Amazon Ads features that could make your campaigns more profitable. Amazon PPC can quickly become overwhelming. Sellers are constantly choosing between more keywords, more products, higher bids, new ad formats, and increasingly complex targeting options. But according to Paige Plevyak, Senior Retail Media Manager at Pacvue, better advertising does not begin with more tactics. It begins with a stronger foundation. In this episode of the AM/PM Podcast, host Carrie Miller and Paige break down some of the biggest advertising mistakes sellers make, including spreading budgets across too many keywords and ASINs, adjusting bids too frequently, and launching campaigns without a clearly defined goal. Paige explains why sellers with limited budgets should often concentrate on five to ten priority keywords, focus spending on hero products, and use long-tail search terms to build momentum in competitive categories. The conversation also explores when sellers should use Sponsored Products versus Sponsored Brands video, how Amazon Marketing Cloud audiences can improve targeting, and which newer Amazon advertising features may be worth testing. Paige also shares practical advice for recovering after a long stockout, increasing keyword impression share, managing product variations, and deciding when to prioritize immediate profitability over broader visibility. The biggest takeaway is that strong PPC performance rarely comes from constantly chasing the newest feature. It comes from understanding your goals, focusing your resources, and giving your campaigns enough time and data to work. Build the right foundation first, and every optimization you make afterward becomes more intentional, measurable, and scalable. (Time Stamps) -  In episode 538 of the Serious Sellers Podcast, Carrie and Paige discuss: 00:00 - Introduction 01:26 - Paige Plevyak's Retail Media Background 03:02 - The Biggest Amazon PPC Mistakes 04:10 - Choosing Keywords Without Overspending 07:53 - Where Sellers With Limited Budgets Should Focus 09:10 - Prioritizing Hero Products and Variations 12:01 - Sponsored Products vs. Sponsored Brands Video 15:39 - Amazon Advertising Features Worth Testing 18:10 - Using AMC Audiences and Bid Boosts 19:38 - Preparing Your PPC Strategy for Q4 27:15 - How Often Sellers Should Adjust Bids 34:13 - Rebuilding Sales After a Long Stockout

Depuis le Raise Summit, organisé les 8 et 9 juillet 2026 au Carrousel du Louvre à Paris, PPC propose une synthèse incarnée d'un échange entre Anton Osika, cofondateur de Lovable, et Mark Cuban, entrepreneur et investisseur américain.Et si l'intelligence artificielle permettait enfin à chacun de passer plus facilement d'une idée à un produit, d'une intuition à un prototype, d'un problème concret à une solution utilisable ?PPC explore dans cet épisode la transformation du « droit d'entrée » dans l'entrepreneuriat. Car lorsque l'IA permet de créer un logiciel, de mettre en place un paiement, un CRM ou un workflow sans équipe technique, sans budget considérable et sans armée d'experts, elle réduit la distance entre l'idée et l'action.Mais la magie s'arrête là où commence la réalité de l'entreprise : données, droits d'accès, ERP, gouvernance, sécurité… Pourquoi l'IA, si simple lors d'une première démonstration, devient-elle si complexe lorsqu'il faut réellement l'intégrer ? Et derrière tout cela demeure une question essentielle : la confiance. Car une IA ne vaut pas seulement par ce qu'elle produit, mais par sa capacité à être fiable, compréhensible, robuste et à rendre davantage de personnes capables d'agir.Un épisode de Connected Mate sur l'entrepreneuriat augmenté, la démocratisation de la création et cette frontière décisive entre la magie apparente de l'IA et la mécanique solide qui doit exister derrière.Découvrez NoteTaker AI, l'une des premières applications françaises conçues pour exploiter tout le potentiel d'Apple Intelligence. Disponible gratuitement sur l'App Store.Pour suivre les actualités de ce podcast, abonnez-vous gratuitement à la newsletter écrite avec amour et garantie sans spam https://bonjourppc.substack.com Et pour découvrir l'ouvrage de PPC préfacé par Serge Papin, rdv ici Réinventez votre entreprise à l'ère de l'IAHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Join Us for DealMachine Unveiled: https://www.dealmachine.com/unveiled Damon Lines runs Sellers Advantage, a Southern California wholesaling company that spends over $1 million a month on real estate marketing. In this episode, he breaks down how that budget gets split across TV, radio, billboards, mail, and PPC, and why some channels lose money for months before they pay off. He also shares what building a 23-person team taught him about scaling marketing without losing control of the results. KEY TALKING POINTS: 0:00 - An Overview Of Damon Lines' Business 0:46 - Branding Across Markets 1:51 - How The Partnership Formed 6:53 - The Foreclosure Auction Model 12:45 - Selling The Company & Going Direct-To-Seller 14:57 - TV Costs & Marketing Mix 20:41 - Team Structure 22:09 - Scaling Too Fast & Systems 26:50 - Fox Appearances & LA Market 31:01 - What Buyers Do With Deals 34:58 - Damon's Investing Strategy 39:57 - Advice For Beginners 41:42 - Where To Find Damon 43:54 - Outro LINKS: Instagram: Damon Lines https://www.instagram.com/damonlines/   Website: Sellers Advantage https://www.sellersadvantage.com/   Instagram: David Lecko https://www.instagram.com/dlecko   Website: DealMachine https://www.dealmachine.com/pod   Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments   Website: Heritage Home Investments https://www.heritagehomeinvestments.com/ 

In this episode, host Mike chats with Shane White from NoBul Partners about practical and highly effective ways to use AI in Amazon marketing. Shane explains his transition from ChatGPT to Claude, highlighting its powerful capabilities in visualizing large datasets and generating client-ready presentations. He also shares a clever hack for training the AI to scrape a client's website to automatically match brand colors and fonts in slide decks. We'll see you in The PPC Den!

Send us Fan MailAn ecommerce marketing funnel shows how traffic moves through awareness, conversion, retention, and repeat sales. This video covers DTC marketing strategy, Meta ads, Google ads, UGC, affiliate marketing, email, and SMS. It shows how brands can reduce website drop-off, improve store conversion, and turn more visitors into customers.Stop paying for traffic that leaves without buying, get a full ecommerce growth plan built around the funnel and conversion gaps costing the brand sales: https://bit.ly/4jMZtxu#EcommerceMarketing #EcommerceSales #DTCMarketingWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Why Ecommerce Customers Leave Before Checkout00:49 - Amazon Ads vs. Ecommerce Marketing Channels01:43 - How the Ecommerce Marketing Funnel Works02:10 - Building Awareness With Paid and Organic Traffic02:41 - Moving Shoppers From Awareness to Consideration03:10 - Using UGC and Affiliate Marketing for Sales03:44 - Turning Website Visitors Into Paying Customers04:29 - How Email and SMS Create Repeat Buyers05:44 - How Customer Advocacy Drives Referral Sales07:20 - Where New Ecommerce Brands Should Start08:11 - Building Ads for Consideration and Conversion09:36 - Finding Competitor Ads in Meta Ad Library11:13 - Why Landing Pages Convert Better Than Homepages12:57 - Testing Short and Long Ecommerce Ad Formats14:28 - Landing Page Clicks and Ecommerce Conversion15:56 - Choosing Text, Image, and Video Ads16:56 - Finding Competitor Keywords for Google Ads17:50 - Amazon ICAP Funnel vs. Ecommerce Funnel19:03 - How Customer Advocacy Restarts the Funnel-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

From all of our recent Shopify store owners and marketing guests, here are the top bits of advice from the experts!This week, we're combining the top pieces of advice from all of our guests. From marketing and warehousing to practical growth tips for your Shopify store.In this episode, you'll learn:Key wins for your Shopify marketing and operationsHow to grow your Shopify store more quickly and profitablyHow to learn from other brands' mistakes and drive smoother growth for your Shopify store0:00 Customers Buy Trust, Not Just Products2:19 The Most Important Sale You're Not Focusing On4:38 How to Source & Launch Your First Product From Scratch7:31 How TaxCloud Saves Brands Thousands in Sales Tax Filings11:38 How to 5X Your Discount Code Usage (Seguno)13:59 Pure Wholesale to E-Commerce in 4 Months16:09 Making a Profit With 27 Hands on Every Garment in DublinWinning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is brought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom.Seguno: Shopify Email MarketingListeners receive a free customer analysis and strategy session with an email expert.https://www.seguno.com/winning-with-shopify-podcastYoast: Shopify SEOListeners receive 15% off Yoast for Shopify and WordPress with the code WWS15.https://yoast.comInventory Planner: Shopify Inventory Management Listeners can join a free seven-day inventory bootcamp.https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTaxCloud: Shopify Sales Tax Management Winning With Shopify listeners receive free migration onboarding.https://taxcloud.com/winning

Send us Fan MailAmazon PPC relevancy shows whether keyword traffic matches shopper intent or wastes ad spend. This video explains how click-through rate, conversion rate, price, images, and titles reveal bad traffic or a bad offer. It also shows when to add negative keywords and how sales velocity, keyword targeting, and competitor pricing affect results.Stop feeding keywords that never convert, schedule a PPC strategy call and get a clear plan to cut bad traffic before it drains more ad spend: https://bit.ly/3ZlHh6G #AmazonPPC #AmazonAdvertising #AmazonSellerWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - What Amazon PPC Relevancy Means00:50 - Why Broad Keywords Send Bad Traffic01:42 - Bad Traffic vs Bad Amazon Offer02:19 - When to Add Negative Keywords02:55 - How to Check Competitor Sales Velocity03:34 - How Price and Ad Spend Affect Relevance-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Are you letting massive assignment fees slip through your fingers because you don't know how to handle aggressive sellers? Stop guessing on your appointments and start closing with absolute authority, with Brent Daniels and Jerry Norton returning to hand you the exact conversational blueprints that drive a $2,000,000+ wholesaling operation. This episode breaks down the critical difference between pure ROI and your cash conversion cycle, revealing exactly why Pay-Per-Click leads to obliterate standard agent outreach. You will learn the ultimate 50-35-10 rule for calculating instant price estimates live on the phone, how to seamlessly defuse the “what's your offer?” trap, and the genius Speed, Convenience, and Price triangle that exposes a seller's true motivation in seconds. Plus, Jerry and Brent share raw, unfiltered advice on how to build a real estate empire while working a full-time 9 to 5, handling an unsupportive spouse, and legally closing deals with zero personal capital. Be a part of the TTP training program now.---------Show notes:(0:51) Why your cash conversion cycle matters more than pure marketing ROI(2:38) The reason PPC leads generate massive assignment fees compared to agent outreach(5:45) The exact script to use when a seller's family member wants to review the contract(12:11) The Speed, Convenience, and Price triangle and why sellers can only pick two(16:36) How to navigate an unsupportive spouse and prove wholesaling is a real business(22:01) Why hiding behind books and education is costing you closed deals(28:01) The 50-35-10 Rule and how to give accurate price estimates live on the phone(30:29) The most effective ad copy for bandit signs (and which markets they work in)(32:34) The 6-to-Midnight Hustle and how to build your wholesaling empire around a 9 to 5(38:53) Why wholesalers are positioned to earn significantly more than real estate agents(42:05) How to legally and ethically close deals when you have zero personal capital----------Resources:TalkToPeopleWarm Leads DailyPropWireWholesale RegulationsTTP InsiderWholesaling LaunchTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community  are endless, what are you waiting for?

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Send us Fan MailAmazon main image optimization helps listings earn more clicks through clear text, stronger contrast, and mobile-friendly product images. This video covers Amazon product image SEO, keyword placement, readable sizing, packaging details, and image choices that support higher CTR. It also explains how sellers can review competitor images, improve listing clarity, and make product details easier to understand in search results.Stop letting unclear product images cost clicks, get a direct listing review and a clear action plan: https://bit.ly/4jMZtxu#AmazonMainImage #AmazonListingOptimization #amazonfba Want free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 – How to Clarify an Amazon Main Image00:40 – Cutting Board Keywords for Australia01:19 – Mobile Text, Color Contrast, and Sizes01:55 – Comparing Competing Amazon Main Images-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Chris Earley runs a mid-sized personal injury law firm with an out-sized impact in Boston, one of the biggest, most competitive legal markets around, without trying to out-spend the giants. His approach: go narrow instead of broad. He calls it the centipede method, and it's exactly what it sounds like: hyperlocal radio, community sponsorships, a name he's leaned into hard, and a brand built on being different rather than being the biggest. Conrad and Chris get into the tension between brand-building (the long game) and direct response (the "I need clients this month" game), why knowing your numbers matters more than knowing every marketing channel, and why Chris still runs PPC even with a strong brand. Plus: his favorite tools, and what it actually means to compete with yourself instead of everyone else. Catch Chris live at the Lunch Hour Legal Marketing Summit, August 11-13 in Nashville.   -Connect with Chris on LinkedIn: https://www.linkedin.com/in/bostonpersonalinjurylawyer/ -Tickets! The LHLM Summit is just around the corner. Don't regret missing the best show in legal for 2026: lunchhourlegalmarketing.com/registration -Thank you to the hippest sponsors on the proverbial block: CallRail, Lawmatics, Juvo Leads, and ALPS Lawyers Malpractice and Law Firm Insurance! Chapters 00:00 – Introduction 00:54 – Intro: Meet Chris Earley, Competing Mid-Size in a Big Boston Market 02:15 – Being Different: Leaning Into the Earley Name and Authentic Branding 03:13 – Competing With Earley, Not Everyone Else 04:57 – The Centipede Method: Going Narrow and Deep Instead of Wide 06:36 – Hyperlocal Radio and the Local Content Flywheel 09:46 – Playing the Long Game: Brand Spend vs. Short-Term Cash Needs 11:20 – Know Your Numbers: The 80/20 Metrics That Matter 12:27 – Turning Off-Practice-Area Leads Into a Win 16:24 – The Weekly Email: Giving Value to "Competitors" 18:52 – Omni-Channel Marketing: Running PPC and Brand Together 20:22 – Favorite Tools: Speed AI, Lead Docket, and CallRail  

In this episode, Heather Robinson, a seasoned Google Ads specialist, shares her journey into freelancing, the importance of community, and valuable lessons from her biggest F ups in PPC. Discover practical advice on avoiding common mistakes, the role of honesty with clients, and how testing and transparency can build trust and success.Key Topics:Heather Robinson's freelancing journey since 2012The importance of community for freelancersA costly PPC F up involving overspendingThe significance of honesty with clientsThe role of testing and checklists in PPC managementImpact of AI tools and their current limitationsStrategies for managing client expectations and mistakesThe long-term perspective in PPC careersChapters00:00 Introduction to Heather Robinson02:54 The Journey to Freelancing05:56 The Importance of Community for Freelancers08:59 Learning from Mistakes: The F-Up Story12:03 Client Communication and Honesty15:09 Mistakes in PPC: Common Pitfalls17:54 AI in PPC: Opportunities and Challenges20:58 The Long Game in PPC24:09 Final Thoughts and Advice for FreelancersResourcesHeather Robinson on LinkedIn The Freelance Life on Substack Join us on ⁠⁠⁠⁠Slack⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠ Come to the next PPC Live

Send us Fan MailAmazon FBA vs FBM affects shipping costs, Prime access, Buy Box chances, customer service, and profit. This video breaks down 10 reasons many Amazon sellers choose FBA, the cases where FBM can make more sense, and why using both may be the best setup. Watch until the end to see which fulfillment method fits each type of product and business.Still unsure whether FBA, FBM, or both is the right fit? Book a call with a My Amazon Guy expert for help choosing the best setup for the business. https://bit.ly/4jMZtxu #AmazonFBA #AmazonSeller #AmazonBusiness #Ecommerce #AmazonTipsWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 Amazon FBA vs FBM: Which is better for sellers? 0:17 Why the Prime Badge is the #1 reason to use FBA 0:54 FBA Buy Box Advantage and Featured Offer changes 1:44 How Amazon FBA handles Customer Service for you 2:42 FBA Shipping Times and inventory dispersion benefits 3:27 Using Multi-Channel Fulfillment (MCF) for Shopify & TikTok 4:32 Scaling your Amazon business with FBA logistics 5:30 Comparing FBA vs FBM Shipping Costs at scale 6:55 Why the Prime Badge is critical for Amazon Mobile buyers 8:11 How FBA removes business growth obstacles 9:34 The Amazon Trust Factor: Why customers prefer Prime 10:44 When to use FBM: Oversized and bulky products 11:39 FBM for slow-moving and fragile inventory 13:14 Strategy for sellers with large fulfillment networks 14:05 The Dual-Front System: Using FBA and FBM together-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Get the right Shopify Apps for your store, to drivce revenue and productivity, not kill it. Nick outlines his top tips for choosing the right Shopify apps and avoid the wrong apps for your Shopify store. It's a common mistake that brands get wrong time and time again. Having worked in the Ecommerce space since 2007, Nick's got a wealth of experience in Shopify apps, ecommerce in general and has seen it all when it comes to bad tech choices by brands. As they say, don't let the tail wag the dog! In this episode, you'll learn: - Choosing the right Shopify apps for your store - Avoiding Shopify apps that will ruin your customer experience- How to test if you've got a good Shopify app or the wrong one 0:00 - The Top 10 Most Installed Shopify Apps 2:45 - Should You Use the Most Popular Shopify Apps or Stand Out Differently?3:48 - Difference Between Built for Shopify Apps and just another Shopify app4:34 - 5 Things to Look For in a good Shopify app10:08 - 5 Red Flags to Avoid in a bad Shopify app13:04 - Don't Use an App When a Simple Piece of Code Will Do16:10 - The Controversial Truth About Per-Transaction Shopify App Pricing19:00 - OutroWinning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTaxCloud: Shopify Sales Tax Management. Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract new patients, grow revenue, and thrive in today's competitive digital landscape.

This is the Wholesale Hotline Podcast (Brent Daniels Live Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels.Show notes -- in this episode we'll cover:Brent answers your questions live.Knowledge from Brent and some of the best wholesalers in the industry.The most important news affecting the wholesaling industry.Your weekly dose of wholesaling motivation.Interviews with industry experts and successful wholesaler.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Get ready for an eye-opening episode of Build a Better Agency! This week, Drew McLellan is joined by the always generous and sharp Joe Pulizzi, author of "Burn the Playbook" and a longtime leader in the content marketing world. Together, they dig into some big questions facing agencies today: Why does the old way of doing things feel stale? How do you keep showing up—and standing out—when everything around you is changing at warp speed? You'll hear Joe Pulizzi make a compelling case for "leaning into your weirdness"—that special mix of obsession, expertise, and audience that sets your agency apart. He shares why going broad just doesn't cut it anymore and how being someone's favorite—even in a narrow niche—beats trying to be liked by everyone. Drew McLellan and Joe swap ideas for digging deep into your agency's true mission, trusting your team to help tell your story, and making sure your marketing is as good as what you create for clients (yes, really!). They dive into honest conversations about what's working, what's not, and how trust has become the secret sauce to building real, lasting relationships—especially in an AI-saturated, hyper-competitive moment. Joe also gets real about how to build your "board of life," the handful of people who support you, challenge you, and help keep you grounded as a leader.   If you're feeling the itch to shake things up—or just want some candid advice for making your agency more meaningful and resilient—this episode's for you. Walk away with a bunch of practical tips to rethink how you talk about what you do, rally your team, and create the kind of agency clients and employees can't help but trust.   A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Understand why the traditional content marketing model is breaking down under AI pressure and what agencies need to replace it with   Discover how to find your agency's content tilt, the recombination of existing expertise, passion, and audience that makes you unmistakably different Learn why being a generalist is increasingly dangerous and what becoming somebody's absolute favorite actually means for agency findability and growth  Find out why transparency and human vulnerability in your content build more durable trust than any feature list or capabilities deck ever could Understand why you should never try to build a community and what you should focus on doing instead Learn how to strategically assemble a board of life around you, including mentors, peers, and champions, with real intention and regular accountability Discover the less is more audit that helps agency owners eliminate scattered marketing efforts and double down on what actually moves the needle Learn why your individual employees, not your agency brand, may be your most powerful and most underleveraged marketing asset Get a practical starting framework for clarifying your agency's mission, cutting energy drains, and empowering your team to communicate with authority  

Want to stop chasing leads and start having highly motivated sellers reach out directly to you? In this episode, Brent Daniels pulls back the curtain on his 21 years of real estate experience and over $20 million spent on online lead generation to reveal his top six favorite lead sources. From free, seven-minute organic social media strategies and dominating your local market with Google My Business, to scaling up with high-converting Facebook, YouTube, and Google PPC ads, this episode is an absolute masterclass in building a massive inbound pipeline. You will learn how to automate on-market MLS offers in seconds, the secret to converting PPC leads in under 48 hours, and the exact monthly budgets required to play in the big leagues. Be a part of the TTP training program now.---------Show notes:(0:00) Beginning of today's episode(0:57) Brent's $20 million online lead generation background(1:43) Why a clean online presence acts as your invisible resume(2:31) Using Google My Business reviews to win free wholesale deals(4:10) The 7-minute organic Facebook strategy that actually works(5:54) Automating on-market MLS offers in seconds using OfferGun(7:06) Generating high-intent inbound leads with targeted Facebook Ads(7:43) Why major Pay-Per-Lead companies are flocking to YouTube Ads(8:19) The ultimate lead source and why Google Ads (PPC) dominate the industry(8:45) How PPC leads convert in 48 hours compared to 100 days for cold calling(9:21) The critical 30-second speed-to-lead rule for maximizing PPC ROI----------Resources:OfferGunTalkToPeopleWholesaling LaunchTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community  are endless, what are you waiting for?

Welcome back to The PPC Den! This episode we're pulling back the curtain on how a real Amazon agency runs behind the scenes from AI to accountability.Michael sits down with Joshua Rawe of AmpliSell to talk about how they personally use AI (spoiler: Claude Opus is the daily driver), why "average" AI output is a trap if you don't already have great ideas, and how they built an ongoing, AI-powered account audit so nothing falls through the cracks between reviews.We also get into the messy reality of client goal-setting: how to pin clients down on revenue vs. margin vs. ACOS before you ever touch a bid and the #1 mistake killing Amazon brands in 2026: not killing dead products and not launching new ones fast enough. Plus, why winning on Amazon today means winning off Amazon first.We'll see you in The PPC Den!

Send us Fan MailAmazon sellers can use AI, CTR, product images, and packaging to get more clicks and sales.Is your Amazon packaging helping you sell, or is it holding you back? In this episode of the MAG Growth Podcast, Noah Wickham is joined by Monty Desai, founder of Pixie.AI, to talk about the 5 rules for better packaging on Amazon. They cover why screens are the new shelf space, how AI helps sellers create listings faster, and why product images can change click-through rate and sales. This video is for Amazon sellers, CPG brands, and brand owners who want better visuals, stronger packaging, and more clicks.Improve your Amazon product images and get more clicks. https://bit.ly/4jMZtxu#AmazonSeller #AmazonFBA #AmazonListing #AmazonMarketing #AmazonSalesWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - The Power of AI in Amazon Listings01:00 - Introducing Monty Desai from Pixie01:50 - How Pixie Revolutionizes Listing Strategy02:45 - The Massive Advantage of AI Early Adopters05:10 - The "Free Money" of Iterative Optimization06:50 - 5 Rules for Viral Product Packaging07:40 - Rule 1: Why You Must "Go Dark" on Screens09:10 - Rule 2: Simplicity and the Thumbnail Test10:45 - Rule 3: Choosing a Unique Typeface13:20 - Rule 4: Breaking the Category Rule (The Graza Method)14:15 - Rule 5: Selling Identity over Product15:50 - L'Oreal Case Study: Dominating the Aisle16:50 - Closing Advice: Going All-In on AI-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Brands ignore the biggest part of Shopify marketing, which is building customer trust. Matviy Matviyenko is CoFounder of JoyT5, who have absolutely nailed trust building in their Shopify marketing plans. With an emphasise on outlining aftersales as part of the presales process, they know how to convert and keep a customer long term. In this episode, you'll learn: - How to build customer trust presale- How to nail the aftersales process- Shopify marketing done properly Timestamps0:00 - Why Trust Is the Most Important Thing You're Not Selling on Shopify1:46 - Shopify After Sale Matters More3:16 - The Lost Of First Shopify Customer6:48 - How JoyT5 Started on Shopify8:25 - What Losing Trust From a Supplier Taught Them About Building Their Shopify Business11:39 - How JoyT5⁠ Grew to 20+ Dealerships Using Shopify & YouTube18:52 - How to Market a High-Ticket Product Without Paid Ads on Shopify28:43 - Why Product Videos & UGC Are the Biggest Missed Opportunity33:21 - OutroWinning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcastYoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.comInventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTaxCloud: Shopify Sales Tax Management Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning

Send us Fan MailAmazon PPC launch strategy starts with the right cost per click, ACoS, TACoS, and conversion rate targets for new product launches. Learn how to estimate category averages, calculate launch advertising costs, improve Amazon SEO, and build stronger organic rankings while scaling PPC campaigns. This walkthrough explains realistic launch metrics, aggressive PPC spending, keyword strategy, and long-term advertising goals for Amazon sellers.Stop wasting launch budget on guesswork, get a custom Amazon PPC strategy built around your category before your first campaign goes live: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAdvertising #AmazonFBA #AmazonSEO #AmazonSellerWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Amazon PPC Launch Strategy Explained00:09 - Research Category Average CPC00:22 - Calculate Average Cost Per Click00:33 - Work Backwards From Selling Price00:42 - Target Conversion Rate for Product Launch01:01 - Why Higher Launch ACoS Is Normal01:15 - Recommended ACoS and TACoS Targets01:40 - Combine PPC With Amazon SEO01:55 - High CPC Warning for Competitive Keywords-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

In this episode, host Josh interviews Ritu Java, CEO of PPC Ninja, about effective Amazon PPC management. Ritu shares insights on healthy PPC-to-organic sales ratios, TACoS benchmarks, and the importance of budgeting based on net margin. She cautions about the complexities of sponsored display ads and stresses the need for regular account audits. Ritu also recommends The Goal by Eli Goldratt, highlights ChatGPT as a productivity tool, and suggests following Kevin King for e-commerce insights. The episode concludes with Ritu offering a free PPC audit and sharing her contact details.Chapters:Introduction & Guest Background (00:00:00)Josh introduces Ritu Java, her background, and expertise in Amazon PPC and e-commerce.Healthy PPC to Organic Sales Ratios (00:00:58)Discussion on what constitutes a healthy PPC to organic sales ratio, with examples from different product categories.TACoS Benchmarks & Profitability (00:03:04)Explains TACoS (Total Advertising Cost of Sales), how it changes over time, and guidelines for setting targets.Calculating Net Margin and TACoS (00:06:07)Breakdown of how to calculate net margin, relevant costs, and what a reasonable TACoS percentage looks like.Budgeting and PPC Management Takeaways (00:08:08)Three actionable takeaways: budgeting for PPC, being cautious with sponsored display ads, and performing regular account audits.Book Recommendation: The Goal (00:11:26)Ritu recommends "The Goal" by Eliyahu Goldratt and explains its impact on understanding business bottlenecks.Productivity Tool Recommendation: ChatGPT (00:13:14)Ritu shares ChatGPT as her favorite productivity tool and describes how she uses it, especially for Google Sheets formulas.E-commerce Influencer Recommendation (00:15:09)Ritu recommends following Kevin King for his innovative ideas and influence in the e-commerce space.How to Connect with Ritu Java (00:16:23)Ritu shares how listeners can contact her for audits, masterminds, and follow her content online.Episode Wrap-up (00:16:48)Josh thanks Ritu for her time and insights, closing the episode.Links and Mentions:Tools and Software  "PPC Ninja": "00:00:50"  "ChatGPT": "00:13:14"  "Google Sheets": "00:14:05"  Books  "The Goal by Eli Goldratt": "00:11:31"  People  "Kevin King": "00:15:09"  Contact Information  "Email (ritu@ppcninja.com)": "00:16:23"  "LinkedIn (Ritu Java)": "00:16:23"Transcript:Josh 00:00:00  So today I'm super excited to introduce you all to Ritu Java. Ritu has started her e-commerce journey as an Etsy seller over ten years ago. She is the CEO of PPC Ninja, a software tools and services provider managing Amazon ads for six, seven, and eight figure brands. As someone who is really passionate about data science and advertising, Ritu has dozens of PPC mastermind programs, workshops, and webinar and has even trained hundreds of Amazon sellers on PPC. She has shared her knowledge on over 100 podcasts, webinars, blogs and conferences including the Prosper Show, Global Sources Summit, Powwow, the Billion Dollar Seller Summit, and many more. So with that introduction, Ritu, welcome to the show.Ritu 00:00:50  Josh, thank you so much for having me. I am super excited to be here and to talk all about PPC today.Josh 00:00:58  What is what would you recommend from the hundreds of accounts that you viewed. The sellers that are using your platform and software. What do you see right now is a healthy balance of PPC sales to organic sales for an established brand.Ritu 00:01:14  Yeah, and I think it's very dependent on the category. Some categories are so saturated that 60, 40, 60 PPC and 40% organic is becoming the norm. For example, just to give you an example from the pet space just so crowded, like especially if you're, you know, selling any kind of like, dog toys or, you know, pet products and things like that. there's so much competition there that, you know, 50 to 60% coming from ads is pretty normal. Like, there's no chance you can compete with mainland Chinese brands with just organic. They've already got 20,000 reviews and more like, how can you, you know, how can you even compete? Begin to compete with that, right? So the ads become your only way, your only chance of being seen. And that leads to the 6040 ratio. But in some of the other categories where it's a little bit more, you know, difficult for anyone to imitate you or to provide services that, you know, require human, you know, intensive work like support or whatever, like after the fact, it's probably still okay to get like 40% from, ads and 60% from organic.Ritu 00:02:37  So let's say research heavy products or products that require or have a good margin. Right? Have a good margin, that are not so easy to imitate those categories. You're still seeing quite a healthy ratio. So it totally depends on the category. I would recommend just making a note of that number today and just watching it over time. Because just baseline it and then you'll see whether it's going up or down.Josh 00:03:04  Yeah that's good input. And on that note, while we're talking about metrics, what do you see as a healthy tacos percentage for an established brand. And I'm sure it changes based on what category you're in. For sure, if you're supplements, you're playing a much longer term game and you're playing on subscriptions and repeat customers. But let's say for an average brand, right, that has, you know, one time customers more often than not. What do you think is kind of the ballpark tacos number to ensure that they're they're healthy and competitive across the board?Ritu 00:03:39  Yeah. So that's such a great question.Ritu 00:03:41  Really $1 million question. So okay, here's what I think of tacos. Now your tacos is going to be different at different stages of your journey. So you know when you are starting off your tacos, needs to be competitive with the market. You can't be looking at tacos as a profitability metrics. It's more of like, what's the maximum I can afford to spend in order to get this business off the ground? But then as time progresses and you start to see, you know, revenue coming in, flywheels working, everything is going fine. Then you start to tweak the, you know, the tacos target a little bit to kind of make it more profitable. so I think, it's a kind of, it's a calculation that I, look for at three points. So I look at spend. I look at revenue and I look at profits. Right. So initially, when you're just starting off, you know, even the smallest amount of spend will result in a drop in profits. You know, you're starting off.Ritu 00:04:54  You're spending money on ads. All of that is eating into your profits. But at a certain point the the spend as you increase your ad spend, it's actually going to generate revenue for you. Right. So what's the sweet spot when those two lines kind of cross over? that's the target tacos that is going to shift with, with, you know, the maturity of your of your account. So, we do say that the guideline is we don't want to spend more than 50% of net margin for your for your advertising. So I guess if you can keep that just general rule of thumb in mind, you should be fine. so no more than 50% of net margin. eventually you want...

Send us Fan MailAmazon Featured Offer eligibility, Amazon Buy Box 2026, reseller policy, wholesaler sales, and FBA ranking changes are covered here. Learn how price, seller feedback, customer experience, stock, returns, and PPC can affect Featured Offer share. This update matters for Amazon resellers and wholesalers trying to protect sales before policy changes roll out.Stop guessing why competitors keep taking the Buy Box, get a real Amazon account review before sales start slipping: https://bit.ly/4jMZtxu#AmazonFBA #AmazonBuyBox #AmazonSeller #AmazonReseller #AmazonWholesaleWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Amazon Featured Offer Eligibility Update00:35 - How Amazon Ranks Buy Box Sellers01:29 - Why Seller Eligibility Is Changing02:26 - Price and FBA Buy Box Factors03:19 - Seller Feedback and Customer Experience04:06 - Inventory, Returns, and PPC Impact05:00 - What This Means for Resellers-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon 75 character title rule changes how sellers write product titles item highlights and keyword ranking. Learn how Amazon AI title rewrites affect product listings SEO browse nodes category rank and sales history. This video explains how to move extra keywords into item highlights and protect Amazon listing traffic.Don't let Amazon AI rewrite your titles and bury your best keywords—get an Amazon listing review before the rule hits: https://bit.ly/4jMZtxu#AmazonSEO #AmazonListingOptimization #AmazonFBA #AmazonSeller #AmazonTitleOptimizationWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Amazon Title Character Limit Questions00:15 - Remove Commas to Save Title Space00:23 - Put Main Keywords First00:41 - Move Extra Details to Item Highlights00:55 - Amazon AI Enforcement for Long Titles01:22 - Amazon AI Alt Text Changes02:03 - 75 Characters on Product Detail Pages02:34 - Browse Node Changes and Rank Drops02:52 - Why Category Sales History Matters03:31 - Regaining Rank After Browse Node Changes-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

This is the Wholesale Hotline Podcast (Brent Daniels Live Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels.Show notes -- in this episode we'll cover:Brent answers your questions live.Knowledge from Brent and some of the best wholesalers in the industry.The most important news affecting the wholesaling industry.Your weekly dose of wholesaling motivation.Interviews with industry experts and successful wholesaler.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Welcome to another can't-miss episode of Build a Better Agency! Drew McLellan sits down with Laura Lopuch, client and partner acquisition expert and creator of the WARM cold email methodology, to challenge everything you think you know about cold email outreach. If cold email is something you have written off as spammy, pushy, or simply ineffective, Lopuch has a fundamentally different approach that has already helped over 2,000 agency owners and solo service providers land high-value clients without feeling gross about it. In this episode, Laura walks through the four-part WARM framework, welcoming, addressing what's in it for the recipient, revealing yourself as the solution, and moving the conversation forward, showing exactly how to build a cold email that reads like a real human wrote it for one specific person. You'll learn why making 75 to 80 percent of your email about the recipient is the core principle that separates cold emails that get forwarded from ones that get deleted. If you've ever wondered how to reach a prospect who has never heard of your agency and actually get a reply, Lopuch's cold email system delivers a clear and repeatable answer. Laura and Drew dig into the tactical details that make this work in practice, from research strategies that uncover the right hook for each prospect, to subject line construction built around open loops and curiosity, to the follow-up sequence that most agency owners skip entirely. They also explore how to identify a prospect's driving motivator, the deeper goal that makes them willing to say yes before they have even finished reading your email. Whether you're an agency owner who has never tried cold email, someone who has tried it and given up after a round of silence, or a veteran looking to systematize new business outreach, this episode will reshape the way you think about reaching out to prospects. Tune in and discover why the right cold email does not feel cold at all. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Discover the four-part WARM framework and how each element works together to create a cold email that earns real replies Learn why making 75 to 80 percent of your email about the recipient, not yourself, is the single biggest shift that changes your results Understand how to identify a prospect's driving motivator and tie your pitch to an existing goal they are already pursuing Learn the research tactics that let you write personalized, relevant emails without spending hours hunting for details Find out why "are you interested?" is the most effective call to action for high-ticket agency services Discover the subject line approach that generates curiosity and open loops instead of getting ignored Learn how many follow-ups to send, when to send them, and what to say to keep the conversation alive Understand how to turn cold email into a predictable client acquisition system with clear inputs and consistent outputs Get the open rate and reply rate benchmarks you should be hitting when the WARM method is working correctly

What does it take to net over $1.2 million in real estate by the time you are 25? In this incredible Throwback Thursday episode, Brent Daniels sits down with JC Coulter, a 25-year-old powerhouse who went from losing $80,000 on his first flip to building a massive, vertically integrated real estate empire. JC breaks down his exact formula for deciding when to wholesale versus when to flip, how he leverages high-intent PPC leads for massive ROI, and the mindset required to juggle five different real estate businesses without losing your sanity. Plus, hear the exact breakdown of how JC turned a single phone call into a jaw-dropping $115,000 assignment fee! If you are ready to stop playing small and start scaling up, this is the episode you cannot miss. Be a part of the TTP training program now.---------Show notes:(0:00) Beginning of today's episode(1:49) Wholesaling vs. flipping and JC's 80/10/10 deal mix(2:52) From a brutal $80K loss to wholesaling success(5:05) The "Greater Fool" theory and exploring exit strategies(7:54) Vertical integration (Brokerage, construction, and lending)(11:05) The KISS principle: JC's flip vs. wholesale formula(13:37) Netting $1.2M at 25 and the responsibility of wealth(17:31) PPC "Wizards" and why high-intent leads dominate(21:41) How to find and hire amazing business operators(24:41) Bouncing back by shifting your mindset after tough days(25:53) Deal breakdown while securing a $115K wholesale payday----------Resources:TalkToPeopleJoe Homebuyer ColoradoTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community  are endless, what are you waiting for?

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout