Podcasts about PPC

Welcome to another episode of Build a Better Agency! This week, host Drew McLellan shines a light on an area vital to every agency's growth: how to show up for clients and prospects in ways that build genuine trust, loyalty, and long-term relationships. To explore this undervalued but crucial topic, Drew is joined by Jamie Shibley, founder of The Expressory and expert in strategic engagement and relationship-driven agency growth. Jamie shares her fascinating journey from two decades in corporate IT and ecommerce management to launching her own agency, where she helps businesses nurture relationships through intentional and personalized engagement. Through insightful stories and real-life examples, Jamie and Drew examine why clients crave more than just a transactional relationship—they want to feel seen, valued, and heard. Together, they unpack the psychology behind meaningful connections, discussing simple but powerful ways agencies can differentiate themselves by caring more deeply and showing it consistently. Listeners will learn how to communicate care and appreciation, not just during the wooing phase, but throughout the client journey. Jamie reveals the six strategic storylines that should guide your client engagement, offers practical tips for intentional gifting (hint: it's more about thoughtfulness than price or heavy branding), and shares eye-opening data on the tangible impact of consistent relationship nurturing. Drew and Jamie also address common barriers, like lack of time or uncertainty about what to say, and provide actionable strategies to overcome them.   If you're looking to solidify your client retention, inspire advocacy, and create memorable experiences that set your agency apart, this episode is a must-listen. Discover how small, intentional acts can have outsized effects on your business—and why now, more than ever, demonstrating care can be your most powerful growth lever.   A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: The evolution of business relationships in a post-COVID, highly digital landscape   Why intentional, personal connection is a key agency differentiator The science and psychology behind making clients feel seen and valued Practical strategies for nurturing client relationships—before and after the sale The impact of thoughtful, tailored gifts and gestures (beyond traditional swag) Easy ways to operationalize meaningful engagement—without overwhelming your team How consistent care and acknowledgment lead to trust, referrals, and stronger client retention

Episode Summary: In this special episode, Solar Maverick Podcast co-host Li Wang turns the microphone on Benoy Thanjan, who shares his experience as a 9/11 survivor and how that day changed the course of his life. Benoy recounts being inside the World Trade Center when the first plane hit, the chaos of escaping, and the lasting impact of witnessing tragedy up close. He opens up about gratitude, resilience, and how the experience pushed him to pursue work that makes a difference. Key Takeaways Living with Gratitude: Surviving 9/11 instilled a daily appreciation for life and the present moment. Purpose Beyond Profit: The experience inspired Benoy to leave a purely financial career path and dedicate himself to renewable energy and making an impact. Legacy of 9/11: The tragedy continues to affect survivors' physical and mental health, but it also fuels determination to live with purpose.   Biographies Benoy Thanjan Benoy Thanjan is the Founder and CEO of Reneu Energy, solar developer and consulting firm, and a strategic advisor to multiple cleantech startups. Over his career, Benoy has developed over 100 MWs of solar projects across the U.S., helped launch the first residential solar tax equity funds at Tesla, and brokered $45 million in Renewable Energy Credits (“REC”) transactions. Prior to founding Reneu Energy, Benoy was the Environmental Commodities Trader in Tesla's Project Finance Group, where he managed one of the largest environmental commodities portfolios. He originated REC trades and co-developed a monetization and hedging strategy with senior leadership to enter the East Coast market. As Vice President at Vanguard Energy Partners, Benoy crafted project finance solutions for commercial-scale solar portfolios. His role at Ridgewood Renewable Power, a private equity fund with 125 MWs of U.S. renewable assets, involved evaluating investment opportunities and maximizing returns. He also played a key role in the sale of the firm's renewable portfolio. Earlier in his career, Benoy worked in Energy Structured Finance at Deloitte & Touche and Financial Advisory Services at Ernst & Young, following an internship on the trading floor at D.E. Shaw & Co., a multi billion dollar hedge fund. Benoy holds an MBA in Finance from Rutgers University and a BS in Finance and Economics from NYU Stern, where he was an Alumni Scholar. Li Wang Better every day. That's the way I aspire to live. I was born in 1973 in Philadelphia. My parents immigrated from Taipei and my dad's first job out of graduate school was in Philadelphia. I'm a die-hard Eagles fan and being raised in that city has shaped my identity. Hip-hop culture served as my first artistic influence. Run-DMC, Public Enemy and the Beastie Boys shaped how I created my own environment. During the summer of O.J. trial I interned at the Philadelphia Daily News. I became hooked on journalism. I went on to another internship at the Des Moines Register and started my career as a business reporter for the Times of Trenton. I was the arts editor for the Honolulu Weekly and then the film critic for the Harrisburg Patriot-News. Website design I could see the end of the print industry so I decided to get a professional certificate in digital marketing from New York University. I started an agency with a partner doing SEO, PPC , content creation and website design. My partner decided to focus on software development and I turned my attention to website design. Today I help small business owners shine online with compelling websites to resonate with their target audiences. Personal interests I'm a fitness enthusiast (CrossFit), watch collector (14060M, PAM112, SBGA085), and father (Matthew and Noemi).   Stay Connected: Benoy Thanjan Email: info@reneuenergy.com  LinkedIn: Benoy Thanjan Website: https://www.reneuenergy.com   Li Wang Linkedin:  https://www.linkedin.com/in/liwang22/ Website:  https://www.littleoxworkshop.com/

Hey everyone, welcome back to the PPC Den Podcast! Today we're talking about how to survive the craziest shopping days on Amazon. If you've ever freaked out over budgets and bids on Black Friday or Cyber Monday, this episode is for you. I'll walk you through how to use bulk files to create a Save State for your campaigns. The idea is simple: download all your campaign settings, make the adjustments you need for peak shopping days, and then restore everything back in one click once the rush is over.We'll cover how to manage budgets, keyword bids, ad groups, and more, all offline in a spreadsheet so you don't have to stress over every little tweak while everyone else is enjoying the holiday. This strategy keeps you calm, efficient, and profitable, and gives you more time to actually enjoy your family and friends. Tune in, try it out, and make your Amazon PPC life a whole lot easier and more profitable this season.We'll see you in The PPC Den!

In this episode, I dive deep into what it really takes to build a systematic marketing strategy for your veterinary practice—one that goes way beyond just running ads or posting on social media. If you've ever felt overwhelmed by all the marketing options out there, or wondered whether your efforts are actually bringing in new clients, you're not alone. I break down why marketing isn't just a collection of random tactics, but a strategic process that should consistently attract, nurture, and convert new clients for your practice. I walk you through the three core functions every veterinary marketing system needs: attracting attention, building trust and credibility, and prompting action. We'll talk about how to get your practice noticed—whether that's through SEO, PPC, social media, or community events—but more importantly, how to move beyond just being seen. I share actionable tips for building genuine trust with pet owners, from leveraging reviews and testimonials to creating educational content and nurturing relationships through email and text sequences. We also take a closer look at the most effective marketing channels for veterinary practices, including how to optimize your Google Business Profile for local SEO, when to use paid ads for quick wins, and how to make the most of organic social media to build community and loyalty. Plus, I'll give you practical advice on crafting offers, setting up follow-up systems, and tracking the metrics that actually matter so you can measure your ROI and keep improving your results. By the end of this episode, you'll have a clear, actionable framework for aligning your marketing tactics with the client journey—so you can stop guessing, start seeing real results, and turn your marketing from a source of stress into a powerful engine for growth. Whether you're just getting started or looking to take your practice's marketing to the next level, this episode is packed with insights and strategies you can put to work right away.

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours. Show notes -- in this episode we'll cover: Master cold calling, lead generation, and sales scripts to consistently close deals. You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems. Learn how to build confidence, overcome objections, and dominate your local market. Brent shows how talking to people is the fastest, most direct path to wholesale success. Real-life case studies, role plays, and mindset shifts that turn hustle into high income. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Send us a textAmazon Prime still leads the way in subscription benefits, with Walmart Plus catching up slightly. Target Circle 360 lacks clear value for online shoppers and sellers. These differences affect seller reach and customer loyalty across major platforms.Not sure how these buyer programs affect your sales? Talk to us before it cuts into your margins: https://bit.ly/4jMZtxuReady to own your customer and build real brand value? Download the DTC Growth Stack today: https://bit.ly/4p7Tyqj#AmazonPrime #WalmartPlus #TargetCircle #EcommerceStrategy #onlineselling Watch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Stay ahead of platform shifts — download the PPC guide sellers are using to adapt fast: https://bit.ly/4lF0OYXSelling across programs? The SEO toolkit helps you get found where it matters most: https://bit.ly/457zjSlDon't wait for customer drop-offs, download the Crisis Kit and protect your listings now: https://bit.ly/4maWHn0Stop chasing retail gimmicks, get serious about DTC and grow a brand you control: https://bit.ly/4kOz6rrTimestamps00:00 - Comparing Amazon Prime, Walmart Plus, and Target 36000:44 - What each membership program costs01:10 - Main shipping perks and usage differences02:23 - Grocery delivery and in-store comparisons03:05 - Extra benefits like Prime Video and Paramount+04:20 - Target 360 pricing and value analysis05:00 - Demographics and shopping behavior by platform05:45 - Cross-platform membership overlap stats06:20 - Summary: Why Prime still dominates07:15 - Subscriber counts for Prime, Walmart Plus, and Target 36008:02 - Final verdict and seller insights-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon Vine gives early reviews, but most items in the program are low-value, niche, or not appealing. Reviewers are taxed on items and split into Silver and Gold tiers, with quality products disappearing fast. If your Vine units aren't claimed in 24 hours, the product might be too niche or low quality. While 2025 updates allow pre-launch reviews and reseller access, the risks still outweigh the rewards for most sellers.#AmazonVine #AmazonReviews #FBAlaunch #AmazonSellingTips #productlaunch Get a strategy call to review if your product is even right for Amazon Vine before it's too late: https://bit.ly/4jMZtxuWatch these videos on YouTube: From 0 to 100k a Month - Jeffrey I Valen Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=2gNhMGzr6ZI&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=2$87 Spend $1000 Monthly Revenue with PPC Hack, Coaching Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=atTQQqV9TeE&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=1-----------------------------------------------Tired of marketplace limits? Download our DTC Growth Stack: https://bit.ly/4p7TyqjStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Inside the Amazon Vine Program00:26 - What Vine Reviewers See in Their Dashboard01:35 - Tax Rules for Amazon Vine Reviewers02:27 - Why Vine Reviews Often Have Lower Ratings03:10 - Risks of Using Vine for Supplements and Complex Products03:56 - Real Examples of Vine Review Feedback04:50 - When Vine Reviews Hurt Your Image Quality05:56 - Who's Using Vine Most (And Why)06:27 - The Two Types of Vine Reviewers: Gold vs. Silver06:55 - Collecting Reviews Before Product Launch07:35 - 50% Off Launch Strategy vs. Using Vine08:34 - New Rules for Authorized Resellers in Vine09:16 - Vine Review Fees Explained10:00 - Why the Vine Program Isn't Free Anymore10:57 - Vine Review Limits and New Parentage Rules11:19 - Focus on Click-Through Rate Instead of Reviews----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode of Owned and Operated, John Wilson is joined once again by Ethan Wright from Service Scalers to answer a big question: what would you do with a million-dollar marketing budget?Together, they unpack how $1M breaks down between demand capture (LSAs, PPC, SEO, lead partners) and demand generation (TV, radio, social, branding) — and why the first priority is always the lead. John and Ethan talk about beating proven channels until they're maxed, why operators get in trouble by spreading budgets too thin, and how the fastest-growing companies scale one or two channels to $100k+ a month.You'll also hear their frameworks for deciding budget allocation, the hidden crossover between capture and brand, and the real numbers John looks at daily to keep the board full. Whether you're running $2M or $20M, this conversation shows how the principles of lead generation never change — only the scale does.

Send us a textShipping container losses and Amazon warehouse damage are hurting sellers more than ever.Many aren't being paid the full value of their products and are left fighting Amazon's logistics.Inventory loss, delayed deliveries, and low refunds are squeezing ecommerce brands hard.Sick of losing money every time Amazon messes up your inventory? Get help from real pros with zero fees! Contact us at myrefundguy.com#LostInventoryAmazon #AmazonRefundIssues #FBAReimbursement #DamagedGoodsAmazonWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Massive Shipping Disaster at Long Beach00:19 - Products Worth Millions Lost at Sea00:40 - Brands Like Data Dive Affected by the Incident01:09 - What Amazon Does With Damaged Inventory01:47 - Why Amazon Sellers Are Left With Less02:17 - How Sellers Can Recover From Logistics Failures----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon is testing an AI-powered shopping feature that reads product details in a podcast format. It's currently mobile-only and surfaces product highlights that customers usually miss. This shift could change how buyers interact with listings and how sellers optimize content.If you're not optimizing your listings for mobile AI features, you're already behind, let's fix that: https://bit.ly/4jMZtxu#AmazonAI #EcommerceTools #MobileShopping #ProductListingTips #AmazonFeaturesWatch these videos on Youtube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw-----------------------------------------------Tired of marketplace limits? Let's talk real growth with DTC strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Amazon Rolls Out AI Podcast Feature for Listings00:27 - Real-Time Test of the New AI Audio Summary01:37 - Why the AI Audio Matches Real User Experience02:40 - Comparing Product Pages: Above vs. Below the Fold03:55 - Which Categories Are Getting This AI Feature?05:20 - Speaker Selection and Target Demographics in AI06:12 - How AI Might Be Choosing Talking Points07:14 - Amazon Reviews, AI, and the Missing Social Push08:26 - Why Amazon Removed Social Posts and What It Means09:22 - AI Shopping Highlights That Actually Work10:20 - Amazon's Jenga Problem: Too Many Features, Not Enough Space11:15 - Desktop vs. Mobile: What Users See and Miss12:01 - Where AI Pulls Info From on the Product Page13:30 - Final Thoughts on Amazon's AI Shopping Experience----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode of PPC Live The Podcast, Anu Adegbola interviews Dave Alexander, a digital marketing professional specializing in Google Ads. They discuss the challenges of managing PPC campaigns, particularly focusing on a recent experience with a client where a campaign structure led to unexpected issues. Dave shares insights on the importance of communication, teamwork, and learning from mistakes in the fast-paced world of digital marketing. He emphasizes the need for continuous research and adaptation to new best practices, especially with the rapid changes in technology and client expectations. The conversation also touches on the significance of fostering a collaborative team environment and the impact of AI on PPC strategies.TakeawaysAlways take a breath before responding to client concerns.Collaboration within teams can alleviate pressure during challenges.Understanding the client's market and product range is crucial.Mistakes can provide valuable learning opportunities.Research and staying updated on best practices is essential.Effective communication can prevent misunderstandings with clients.Utilizing team strengths can enhance campaign performance.AI and new features should be approached with caution and understanding.Building rapport within teams fosters a supportive work environment.PPC professionals should focus on driving quality traffic, not just conversions.Chapters00:00 Introduction to Dave Alexander and His Background03:03 The Zombie Campaign Structure Explained05:43 Identifying and Solving Campaign Issues08:34 Client Reactions and Communication Strategies11:31 Learning from Mistakes and Future Strategies14:30 Advice for Handling Client Panic17:24 The Importance of Collaboration Across Teams23:03 Crafting Thoughtful Responses26:21 Navigating Best Practices in PPC29:11 Learning from Mistakes33:20 Fostering Team Collaboration40:32 The Crossover: From Court to Clicks46:04 PLTP IntroOutro (22).mp4Find Dave on LinkedInBook a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22ndFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels. Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 1/21/2025. Show notes -- in this episode we'll cover: Brent answers your questions live. Knowledge from Brent and some of the best wholesalers in the industry. The most important news affecting the wholesaling industry. Your weekly dose of wholesaling motivation. Interviews with industry experts and successful wholesaler. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Interested in working with a niched Google Specialized Marketing Team?YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/Stop using ChatGPT like a vending machine—use it as a thinking partner to sharpen your decisions.Learn 5 practical moves—let it build your prompt, use voice-mode Q&A, force different directions, push unusual angles, and plug in your own frameworks—plus a bonus “hypothetical boardroom” exercise to stress-test choices.Consultant Brainstorm Prompt:“I'm working on solving [insert gnarly problem or opportunity], and I've got [insert real-world constraints or limitations] right now. Instead of giving me answers, ask me 10 sharp, voice-mode questions in radically different directions to stir insight - Do not keep building them on each other or offer a lot of ‘consulting' until after I've answered all the questions. Ask the questions one at a time, Use creative twists and weird angles to get out of my default thinking. Coordinate your questions using [insert business framework] and [insert mental model or philosophy you respect]—but don't be a slave to them. Go rogue if needed. Challenge me.”Simulated Boardroom Prompt:“I'm working on [insert gnarly problem] with [insert constraint] — ask me 3 brutal questions (1 at a time): what's the real issue, 3–5 key metrics for context, and what wild success looks like. Then simulate a no-fluff boardroom where [insert 3 real thinkers you respect] argue their actual, contradictory views. Let one idea win, name a leader, and have them drop a clear, high-stakes next move — using [insert framework] and [insert mental model] as loose guides, but break rules if better insight emerges.”Our Website: https://hookagency.com/Connect with Tim on FaceBook:   / invigorated  Our meme page:   / roofermemes  DIY Website / SEO guide:   • DIY Home Services SEO  #roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry

Dans cet épisode un peu spécial, PPC a réuni les Mates pour un débrief en profondeur de ce que nous avons vu, lu et entendu cet été sur l'intelligence artificielle. Un épisode en mode table ronde, enregistré en live sur TikTok, avec les réactions à chaud.Autour du micro :– Alice Desjardins, consultante, prof de com et experte en data.– Charles Nastorg, assembleur de bulles et communicant dans le B2B.– Christian Belala, chef d'orchestre de la protection des données.– Jean-Emmanuel Séré, designer et éclaireur d'humanité.– Hubert Kratiroff, professionnel du digital, explorateur des signaux faibles… et lecteur des rapports de 600 pages que personne ne lit.On parle du lancement controversé de ChatGPT-5, de la montée en puissance de Notebook LM (Google), des stratégies éducatives de la Chine et de la Corée, mais aussi de la radio sans humain, du piratage automatisé, de la protection des données, des influenceurs IA bullshit … et même d'un projet européen inquiétant : le chat control.Un épisode dense, intense, sans bullshit, avec de vrais coups de cœur et des coups de gueule.Pour suivre les actualités de ce podcast, abonnez-vous gratuitement à la newsletter écrite avec amour et garantie sans spam https://bonjourppc.substack.com Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Stop bleeding profit. Most Amazon sellers obsess over ads and keywords, but logistics is the silent factor that decides whether you keep your margins — or hand them over to Amazon in fees. Try SteadyStock for free at: https://www.steadystock.io/   In this episode of Built by Business with Andy Isom, Andy breaks down why storage, shipping, and fulfillment fees quietly eat into profits, and how optimizing logistics can have a bigger impact on your bottom line than tweaking your PPC strategy.   You'll learn how to:   Identify hidden Amazon fees (storage utilization, placement service, low-inventory). Optimize inbound, storage, and fulfillment for lower costs. Treat logistics like PPC — a process you manage weekly.   Revenue is vanity. Profit is sanity. Cash is king. And logistics is where you protect it.   For a free Amazon Brand Audit, head to www.weavos.io and get 3 custom action steps to grow profitably.  

Send us a textAmazon's new rule automation for bids and targeting changes how sellers run ad campaigns. With added performance filters, sellers can now automatically move high-performing keywords from auto to manual campaigns. This update brings more precision to keyword targeting, dayparting, and overall ad spend control.Take control of your ad strategy before Amazon does it for you, book your PPC call today: https://bit.ly/4jMZtxu#AmazonAds #PPCstrategy #AmazonAutomation #KeywordTargeting #AdSpendOptimizationWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way.Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Amazon Adds New Rule-Based Automation  00:25 - Bid Adjustments and Dayparting Strategy  01:18 - Targeting Filters for Auto Campaigns  02:10 - Setting Conversion Filters for New Targets  03:02 - Rules for Match Types and Manual Campaigns  03:45 - Exact vs Phrase vs Broad in Automation  04:20 - Avoiding Uncontrolled Keyword Additions  05:05 - Using 30-Day Data and Clickthrough Rate Filters  05:45 - Why This Isn't Just “Set and Forget”----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textUnauthorized resellers continue to hurt brand value, confuse customers, and cause pricing chaos. Updates to brand registry hint at more control, but sellers still face major roadblocks. Despite rising pressure, Amazon has strong reasons to avoid offering full brand gating to most sellers.Tired of losing control of your brand on Amazon? Let's talk about how to protect it, now: https://bit.ly/4jMZtxuGet the DTC Growth Stack and build a sales channel Amazon can't control, start scaling your brand today: https://bit.ly/4p7Tyqj#AmazonSellers #BrandGating #AmazonBrandRegistry #ResellerControl #amazonmarketplace Watch these videos next: From 0 to 100k a Month - Jeffrey I Valen Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=2gNhMGzr6ZI&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=2$87 Spend $1000 Monthly Revenue with PPC Hack, Coaching Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=atTQQqV9TeE&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=1-----------------------------------------------Download the PPC guide sellers use to stop wasting ad spend and drive more real sales: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Will Amazon Ever Offer Brand Gating to Everyone?00:27 - Why Brands Want Full Control of Their Listings01:21 - New Updates to Brand Registry Explained02:00 - Selling Roles: Resellers vs. Brand Representatives02:42 - Could This Be Amazon's Version of Brand Gating?03:45 - Why Amazon May Never Allow Full Brand Gating05:00 - How Amazon Benefits from Price Wars on Listings06:01 - What Would Force Amazon to Give Sellers More Control?07:00 - Final Thoughts on Brand Gating Possibilities----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Dans cet épisode, PPC accueille Matthieu Grosselin, co-président et co-fondateur de Seelab, une startup française qui réinvente la création de visuels par l'intelligence artificielle. Ils parlent de créativité augmentée, de sécurité des données, de campagnes TV créées par IA… et du rôle essentiel de l'humain dans ce nouvel écosystème.Matthieu a un parcours riche : Kewego (les débuts de la vidéo en ligne), Viadeo (le concurrent français de LinkedIn), Giroptic (les caméras 360° et la réalité virtuelle), puis HiPay (solutions de paiement à Nantes). En 2023, il fonde Seelab avec Ronan Tessier et Julien Rebaud. Leur promesse ? Produire des visuels on-brand, de haute qualité, grâce à des entraînements de modèles personnalisés, et surtout dans un environnement data safe où les données clients ne sont jamais réutilisées.Ils parlent aussi d'infrastructure (datacenters en Europe, migration progressive vers Scaleway), d'usages (self-service ou accompagnement créatif), et de cas concrets comme la campagne Carrefour réalisée par Publicis et diffusée en TV début 2025. Matthieu évoque l'intégration de modèles vidéo comme Veo (Google), les enjeux de consistance pour le cinéma et les séries et sa boussole produit : Custom · High-End · Safe.Un épisode passionnant pour toutes celles et ceux qui veulent utiliser l'IA comme un accélérateur de créativité… sans renoncer à l'exigence ni à la souveraineté des données.Pour suivre les actualités de ce podcast, abonnez-vous gratuitement à la newsletter écrite avec amour et garantie sans spam https://bonjourppc.substack.com Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan turns the focus inward—with a practical conversation that every agency leader needs to hear. Joined by long-time AMI partner and Strategic Talent Management co-owner Sue MacArthur, Drew unpacks one of the most nuanced and important topics in the business: how to elevate your team, enhance retention, and lead with intention by mastering the art of the “stay interview.” Sue shares her extensive experience helping agencies solve their most pressing people challenges, from leadership development to hiring, performance management, and succession planning. Together, Drew and Sue dig into the realities of leading in a post-Covid landscape, emphasizing that being a good manager or leader doesn't happen by accident—it requires thoughtful systems, ongoing engagement, and real, authentic conversations with your team. The heart of this episode centers on the stay interview: what it is, why it matters, and how it can radically transform your agency's culture and retention. Sue offers actionable advice on how to incorporate stay interview questions into regular one-on-ones, how to create safe space for candid feedback, and how to foster a two-way dialogue where employees feel empowered to ask leadership tough questions as well. Drew and Sue also explore best practices for rolling out this process in your agency, including tips for building trust, handling difficult feedback, and turning employee insights into real, meaningful change.   Don't miss this episode if you're ready to build deeper trust with your team, prevent regrettable departures, and unlock the potential sitting right within your agency walls. Drew even leaves you with a clear action plan and resources, so you can start integrating these conversations right away and position your agency—and your people—for long-term success.   A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: The value of stay interviews for employee retention and engagement   Why performance management should be a continuous, intentional process How to create safe spaces for candid employee feedback Strategies for helping employees shape their career paths within small agencies The importance of modeling open communication and vulnerability as a leader Turning employee feedback into actionable change and team-wide improvement Balancing listening with encouraging solution-oriented problem solving

In this episode, Michael and Clément dive into the world of Amazon PPC and why 2025 is such an exciting time for advertisers. PPC used to be simple — one bid for everyone, everywhere. Now, with Top of Search, Product Page, and B2B placements, you can target audiences that convert like crazy.Clément shares how they got early access to B2B in beta, and while it used to be a bit mysterious, it's now available to everyone with clear data. The numbers are impressive: B2B customers convert almost twice as well, order more units per purchase, and cost less per sale.They break down strategies for using B2B placements, either with dedicated campaigns or bid adjustments in your existing campaigns. Add Amazon Marketing Cloud audiences on top, and you can stack your targeting for even better results. The key takeaway? B2B is massively underutilized, and testing it could seriously boost your PPC performance.We'll see you in The PPC Den!

Send us a textNew Amazon ad campaigns often underperform due to lack of history and slow algorithm learning. Broad and phrase match types help uncover better targets early on, especially when paired with competitor keyword research. A simple structure change and tighter control on wasted spend can reduce costs and improve conversions fast.Start fresh with smarter campaigns that actually convert, book a PPC audit call today: https://bit.ly/3ZlHh6G #AmazonAds #AmazonPPC #EcommerceAdvertising #AdSpendTips #AmazonCampaignsWatch these videos onYouTube:The Secret to Consistent Amazon Results Most People Miss! https://www.youtube.com/watch?v=_theSHY6S0Q&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYAre You Ready for Prime Day? Don't Miss These Tips! https://www.youtube.com/watch?v=kaEUzjW6sxg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=2-------------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/46cpa7oWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSlTimestamps00:00 - Why New Amazon Ads Don't Convert00:20 - Ad History and Amazon's Learning Process00:56 - Why You Shouldn't Split Performing Keywords01:40 - Best Match Types When Launching New Ads02:20 - Using Competitor Keywords to Improve Targeting02:46 - How to Find New Audience with Auto Campaigns03:28 - Healthy Range for Wasted Ad Spend03:46 - How Auto Catch-All Campaigns Work04:25 - Setting Low Bids by Match Type05:14 - Best Product Categories for Catch-All Strategy-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Episodio corto, donde hablamos en los cutaro puntos que debemos estar atentos los Media Buyers en este inicio del mes de septiembre 00:00 Introducción al PPC y septiembre04:08 El inicio del mes de septiembre12:08 Preparativos para el final del año15:27 Oportunidades en el sector de afiliaciónURL Episodio: https://ppccast.com/podcast/254-que-significa-septiembre-para-los-media-buyersPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours. Show notes -- in this episode we'll cover: Master cold calling, lead generation, and sales scripts to consistently close deals. You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems. Learn how to build confidence, overcome objections, and dominate your local market. Brent shows how talking to people is the fastest, most direct path to wholesale success. Real-life case studies, role plays, and mindset shifts that turn hustle into high income. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Send us a textAmazon sellers share how expert support helped them fix critical issues and grow their business. Testimonials include account reinstatement, faster resolutions, and improved listings across vendor and seller accounts. Watch how outsourcing gave these brands real results without the stress of managing it all.If you're an Amazon seller who wants real growth without the stress, book a call and let us handle the hard part: https://bit.ly/4jMZtxu#AmazonSupport #EcommerceGrowth #AmazonSellers #OutsourcingAmazon #SellerHelpWatch these videos on YouTube: From 0 to 100k a Month - Jeffrey I Valen Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=2gNhMGzr6ZI&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=2$87 Spend $1000 Monthly Revenue with PPC Hack, Coaching Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=atTQQqV9TeE&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=1-----------------------------------------------Tired of marketplace limits? Let's talk real growth with DTC strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Real Seller Experiences Working With an Agency00:17 - From Amazon Beginner to Confident Seller00:31 - Fast Support and Resolution on Amazon Issues00:46 - Avoiding Headaches With Outsourced Help01:02 - Value Given Before Signing Up01:11 - Overcoming Amazon Shutdowns With Help01:29 - Real Sales Growth After Getting Support01:34 - From Fighting Amazon to Getting Real Revenue01:50 - Making Money in the First Month02:01 - Why Founders Choose to Outsource on Amazon02:19 - 15% Growth in One Year With Support02:32 - Help for Both Vendor and Seller Accounts----------------------------------------------Follow us:LinkedIn: https://hubs.ly/Q03ClQRm0Instagram: https://hubs.ly/Q03ClSmD0Pinterest: https://hubs.ly/Q03ClVJt0Twitter: https://hubs.ly/Q03ClRNd0Subscribe to the My Amazon Guy podcast: https://hubs.ly/Q03ClTjw0Apple Podcast: https://hubs.ly/Q03ClPSR0Spotify: https://hubs.ly/Q03ClLQ20Support the show

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we explore how dental practices can grow by offering payment plans, specifically Buy Now, Pay Later (BNPL) platforms. We evaluate Cherry's strong customer service, robust marketing resources for offices, higher approval rates, reduced merchant fees, and how implementing such financing options can boost Patient conversions and overall Dental Practice efficiency.

Send us a textMost Amazon sellers still follow the outdated 60/30/10 ad spend model, but the real numbers prove otherwise. Sponsored products continue to outperform by a wide margin, while sponsored brands and display ads need a smaller share of your budget. This video breaks down PPC trends based on hundreds of millions in ad spend across thousands of advertisers.Stop burning ad budget, get a full audit and fix your PPC allocation with a strategy that actually works: https://bit.ly/4jMZtxu#AmazonAdvertising #PPCStrategy #EcommerceMarketing #AmazonDSP #adspend Watch these videos on YouTube:Use Brand Analytics to Increase Sales youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4&utm_content=342074038&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwSimplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=12-----------------------------------------------Tired of guessing where your ad dollars go? Download our PPC guide and run campaigns that convert: https://bit.ly/4lF0OYXYour listings won't rank themselves. Get the SEO toolkit built for sellers who want real traffic: https://bit.ly/3JyMDGoProblems hit hard when you're not ready. Grab the Amazon Crisis Kit now, before you actually need it: https://bit.ly/4maWHn0If you're serious about growth, stop playing small. Book a DTC call and take control of your brand's future: https://bit.ly/4kOz6rrTimestamps00:00 - The Wrong Ad Advice Everyone Is Copying00:20 - Real PPC Spend Data From 400 Brands00:58 - Confirming the Data With Another Agency01:44 - Are You Overspending on Sponsored Display?02:31 - Amazon DSP Is Changing Everything03:22 - Why DSP Traffic Is the Cheapest Traffic Right Now04:00 - Amazon's Strategy Behind Stopping Google Shopping04:45 - Amazon Is Now a Marketing Company05:22 - Final Thoughts: Fixing Your PPC Budget Allocation----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textIn this solo Office Hours episode, Optidge founder Danny Gavin dives into how generative AI is radically reshaping how we search, discover, and measure online visibility.From the shift away from rankings to the rise of Generative Engine Optimization (GEO), Danny breaks down what marketers need to know now, and how to stay visible and relevant in a world where ChatGPT might answer before Google does. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights:Danny details the timeline of AI search, sharing how the evolution of tools is transforming SEO, shifting focus from traditional rankings to being cited, summarized, and trusted in AI responses. To succeed in the AI era, Danny suggests brands focus on visibility, establishing authority through original content, and structuring websites for AI readability.He shares that traditional SEO metrics are becoming less reliable, and that the emphasis should be on inclusion rate and monitoring brand reputation Danny gives examples to explain how your website and online presence serve as signals for AI, making it crucial to audit, optimize, and build brand authority to stay relevant. Episode Links: Optidge WebsiteDanny Gavin on LinkedInFollow @Optidge on Instagram and TwitterFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we explore the surprising reality that Dental Practices often misunderstand why patients actually choose their office, with emergency dentistry frequently accounting for over 20% of new patient calls. We learn how analyzing patient intake data to understand true service demand percentages allows Practices to optimize their marketing strategy, website content, and conversion rates by prominently featuring the services that actually bring in the most patients.

Episode Summary: In this episode of Legal Marketing Happy Hour, host Elisza Lambert sits down with Jim Hayes, Chief Revenue Officer at Above the Bar Marketing, to discuss how law firms can get the most from their paid advertising strategies. Jim breaks down the key differences between pay-per-click (PPC) and Google Local Service Ads (LSAs), explains why a hybrid approach is often the smartest investment, and shares the most common mistakes law firms make when launching campaigns. The conversation covers intake processes, negative keywords, budget planning, and how to protect return on ad spend in a highly competitive legal market. Key Timestamps: 00:01 – Show Introduction 02:05 – PPC vs. LSAs: how they appear and how firms are charged 06:12 – Which types of law firms benefit most from LSAs and PPC 10:40 – Why hybrid ad models matter for sustainable results 13:22 – Biggest mistakes firms make with PPC campaigns 17:30 – The importance of negative keywords and keyword match types 21:55 – Best practices for intake teams handling PPC and LSA leads 28:33 – Why fast human response is critical for ad-driven leads 33:45 – Recent Google updates and the future of AI-driven ads 37:20 – What a healthy monthly ad budget looks like for law firms 43:15 – The two most important fixes every firm should make immediately About the Show: Legal Marketing Happy Hour is a podcast dedicated to helping law firms grow smarter, faster, and more profitably. Hosted by Elisza Lambert, the show features tactical insights and candid conversations with industry leaders on the strategies that drive results in today's legal marketing landscape.  

This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels. Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 1/21/2025. Show notes -- in this episode we'll cover: Brent answers your questions live. Knowledge from Brent and some of the best wholesalers in the industry. The most important news affecting the wholesaling industry. Your weekly dose of wholesaling motivation. Interviews with industry experts and successful wholesaler. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

In this special episode, Gary Ashton and Debra Beagle, the leaders of the number one RE/MAX team in the world, share a masterclass on building a real estate empire, revealing their unconventional journeys and the secrets to their success. Learn how a team of over 200 agents and 40 staff generates a billion dollars in annual sales by focusing on a long-term, data-driven strategy and a unique approach to lead follow-up.   Follow this link for Gary and Debra's TechStack: https://content.nexthome.com/reiu/TAREGTechStack.pdf   Connect with Gary on - LinkedIn - Instagram - X - Facebook. Connect with Debra on - LinkedIn - Facebook.   Learn more about The Ashton Real Estate Group of RE/MAX Advantage: www.NashvilleRealEstate.com www.TNRealEstate.com www.NashvilleLuxuryHomes.com www.GaryAshton.com   Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

Send us a textAmazon is back on Google Ads… sort of. But only outside the U.S. and that move says a lot. With less competition on U.S. Google Shopping, this may be the best shot DTC brands have all year. Lower CPCs and open ad space create a rare moment to test strategy and win market share.Let our team run your Google Ads while Amazon stays out of the way, this window won't stay open: https://bit.ly/3JJLHPCWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Capitalize on lower CPCs now, download the PPC guide built for sellers ready to scale off-Amazon: https://bit.ly/4lF0OYXWant visibility while Amazon is quiet? Get the SEO toolkit and own your traffic on and off Google: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Amazon pulled back. That's your shot. Book a DTC call and run Google Ads that actually convert: https://bit.ly/4kOz6rrTimestamps00:00 - Amazon Drops Out of Google Shopping Ads00:18 - They're Back... But Only Outside the U.S.00:52 - Why Amazon Is Stress Testing Google Shopping01:37 - Will Amazon Return Before Q4?02:00 - Strategic Shopping Events and Spend Timing02:36 - What This Means for U.S. DTC Brands03:08 - Less Competition = Lower Google Ad Costs03:41 - Why Now Is the Time to Launch Google Ads04:24 - Prepping for Q4 with Early Google Ads05:02 - Where to Learn Google Shopping for DTC Brands05:47 - Final Thoughts on Gaining Market Share Now----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textGrowing sales on Amazon starts with better conversion, and conversion starts with smart design. Main image quality, layout, and clarity directly impact how well listings convert and rank in search. Optimizing product visuals for mobile, including lifestyle shots and clear use cases, turns clicks into purchases. Understanding the customer avatar ensures the listing speaks to the right audience and drives consistent sales.If your CTR is low and conversion's flat, it's time to talk about your product images, let's fix that now: https://bit.ly/4jMZtxuGet instant FREE access to 300 proven Amazon tips and start solving problems faster today: https://bit.ly/4ft3s1w#AmazonSales #AmazonListing #CTRtips #EcommerceStrategy #ProductImagesWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw-----------------------------------------------Tired of marketplace limits? Let's talk real growth with DTC strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the crisis kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Why CTR Is the Fastest Way to Grow on Amazon01:01 - How Main Image Affects Clicks and Sales02:41 - The Best Hack to Improve CTR03:58 - The Truth About High Conversion Rates05:29 - Underrated Ad Strategies Like DSP06:59 - Top Image Strategy That Helps Mobile Shoppers08:01 - Why Lifestyle Photos Matter in Product Listings09:30 - The Real Power of Customer Avatars11:12 - The Three-Step Framework to Understand Customers12:54 - Demand vs Co-Op Products: What Drives Design?----------------------------------------------Follow us:LinkedIn: https://hubs.ly/Q03ClQRm0Instagram: https://hubs.ly/Q03ClSmD0Pinterest: https://hubs.ly/Q03ClVJt0Twitter: https://hubs.ly/Q03ClRNd0Subscribe to the My Amazon Guy podcast: https://hubs.ly/Q03ClTjw0Apple Podcast: https://hubs.ly/Q03ClPSR0Spotify: https://hubs.ly/Q03ClLQ20Support the show

Roofing's dirty secret? We trained homeowners to wait for storms. In this episode, Noah Bergland shares how to escape the storm-chasing treadmill and build a retail-first sales machine—using transparent pricing, soft-pull financing, and smart appraisal strategy to close bigger, better projects. Expect no-BS sales talk, underdog grit, and scripts your reps can use today.Our Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedOur meme page: https://www.instagram.com/roofermemes/DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we learn about the negative impact of having too many call-to-action (CTA) buttons in a Dental website's header, which creates decision fatigue and overwhelms potential patients, diminishing conversion rates. We explain how streamlining, reducing clutter, and providing a single compelling call-to-action in your header section will engender a significant increase in scheduling at your Dental Practice.

Send us a textChanging a brand name on Amazon isn't easy, especially with brand registry errors or support misinformation. From trademark issues to blacklisted lawyers, there are common reasons Amazon blocks brand name updates. Sellers need to follow the correct path and avoid generic names, false assumptions, and poor case submissions.Frustrated with denied brand name changes? Let us fix it: https://bit.ly/4mxGc4Q#BrandRegistry #AmazonTrademark #BrandNameChange #AmazonSellers #FBAHelpWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Make every click count during brand changes — get the PPC guide and stay visible during the switch: https://bit.ly/4lF0OYXFix visibility after a rebrand — get the SEO guide and make sure your listings stay searchable: https://bit.ly/457zjSlBrand denied or suppressed? Download the Amazon crisis kit and take back control: https://bit.ly/4maWHn0Timestamps00:00 - Amazon Support Is Wrong About Brand Changes00:24 - First Step: Trademark and Register Your Brand00:43 - Take a Real Photo of Your Product and Packaging01:05 - Use Brand Registry Case, Not Seller Support01:41 - Explain Why the Change Is Needed in the Case01:58 - Use Our Brand Name Change Service if Needed02:24 - Brand Registry Doesn't Equal Display Name03:13 - Common Trademark Issues That Block Brand Registry03:36 - Too Generic or Conflicting Brand Names Get Rejected04:31 - Blacklisted Lawyers and Why They Matter05:08 - Prime vs FBM and Why Sales Drop Without Prime Badge06:00 - Faster Shipping Wins the Buy Box and Sales06:51 - Ways to Recover Lost Sales on Amazon07:26 - What Impacts Buy Box Ownership the Most08:28 - Amazon Shows You Who Has the Featured Offer08:44 - Why Sellers Get Banned and How to Avoid It09:46 - Most Common Mistakes That Get Sellers Suspended----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Welcome to another thought-provoking episode of Build a Better Agency! This week, host Drew McLellan is joined by returning guest Michael Farmer, a renowned consultant and author with decades of experience advising both global agency holding companies and independent shops. Together, they pull back the curtain on one of the agency world's most persistent and problematic issues: the disconnect between the value agencies provide, the scope of work they deliver, and the fees they collect. Michael shares candid insights from his 30-plus years helping agencies navigate profitability challenges, particularly around scoping, resourcing, and pricing work appropriately. He recounts eye-opening stories from inside major agencies, including how a lack of clarity around deliverables and the overuse of creative resources can quietly erode margins—and ultimately, agency health. Michael breaks down his approach to rigorous scope management, explaining why developing a detailed, data-driven understanding of agency output is essential for both profitability and sustainability. Drew and Michael explore why so many agencies—especially large holding companies—fall into the trap of doing too much for too little, and why today's independent agencies are uniquely positioned to break that cycle. Their conversation highlights how smaller agencies can differentiate themselves by adopting a consulting mindset, engaging more meaningfully with clients about business outcomes rather than just deliverables, and leveraging freelance talent for maximum flexibility.   If you're ready to move beyond being a “deliverable shop” and reposition your agency as a true strategic partner, this episode is a must-listen. You'll walk away with actionable advice on scoping, pricing, business model evolution, and why now is the perfect moment for independent agencies to lead the industry forward by focusing on the work that truly moves the needle for clients.   A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Why agencies must shift from delivering quantity to delivering strategic value   The dangers of undervaluing agency work and over-delivering for too little revenue The critical importance of scoping, pricing, and tracking deliverables accurately How smaller, independent agencies are positioned to outpace big holding companies The need for deeper alignment with client business goals, not just creative output Leveraging freelance and specialized talent to extend agency capabilities Preparing for the future: consulting mindset, strategic focus, and harnessing AI responsibly

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we explore essential tips for creating an effective sedation dentistry webpage that addresses patient fears and builds confidence through reassuring headlines, clear explanations of sedation options, and emphasis on safety protocols. We learn how to structure the page with a "before, during, after" framework, incorporate patient testimonials, and use consistent calls-to-action to convert anxious visitors into scheduled consultations.

In this episode, Jason took a hard look at the Last Planner System, what works, what doesn't, and why it desperately needs a reset. From daily huddles that prioritize foremen over craftworkers, to the misuse of “constraints” vs. real roadblocks, to static boards that kill flow, I pull no punches in critiquing where our industry is stuck. You'll hear why: Morning huddles waste critical craft time (and what to do instead). Roadblocks must replace “constraints” in our language and practice. Visual boards should drive problem-solving, not just display commitments. Why percent plan complete (PPC) isn't enough, we need new KPIs. Pull planning should always use one sticky per day and avoid batching. Lean systems should evolve, not stagnate. If we want Last Planner 2.0 (or 3.0) to actually deliver, we've got to stop repeating bad habits and start building trust, flow, and clarity on our projects.

In this episode, we dive deep into branded campaigns on Amazon PPC with Mike Danford from Adverio. Many clients run 30–70% of their budget on branded spend, but SQPD works differently — it helps you calculate your real share and spot cannibalization.We break things into buckets like branded search, product defense, and placements, use dashboards and incrementality scores, and even show tricks like looser targeting to land on competitor pages cheaper.A quick screenshare later shows how to pull a search term report, clean it up, and optimize spend step by step.We'll see you in The PPC Den!

Send us a textMissed the latest webinars and strategy sessions? This replay brings together live listing reviews, conversion audits, and click-through rate breakdowns in one masterclass. Sellers will see real examples of Amazon product image issues, title problems, and missed ranking opportunities. Learn what actually drives performance through real-time strategy tips and live ASIN feedback.If your ASIN isn't converting, request a free video audit and find out exactly why: https://bit.ly/43NH7GC#AmazonListing #AmazonOptimization #EcommerceStrategy #AmazonCTR Watch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Running ads with no results? Download our PPC guide and stop throwing money at the wall: https://bit.ly/4lF0OYXMissing traffic? Our SEO toolkit shows what your listings are missing, and how to fix it fast: https://bit.ly/457zjSlYour brand is too good to be hidden, book a DTC strategy call and reach customers directly: https://bit.ly/4kOz6rrCrises kill momentum. Grab the Amazon Crisis Kit before your next product issue hits: https://bit.ly/4maWHn0Timestamps00:00 - Why Your Listing Might Be Losing Sales01:15 - The First Thing to Check on Your Amazon Listing02:16 - Main Image Is the First Conversion Driver03:54 - Common Image Mistakes That Hurt Your Ranking05:46 - Title Format That Can Lower Click-Through Rates07:10 - Why Secondary Images Are Wasted Potential09:00 - Main Image Violations That Risk Suppression10:20 - Showing What the Product Actually Does12:00 - Text Size Problems on Product Images13:34 - The Impact of Conversion Rate Differences15:00 - Better Packaging Presentation in Main Images17:00 - Updating Image Stacks to Support Sales19:00 - Clickthrough Strategy Using Search Query Data21:00 - Product Packaging vs. Expectation for Main Image23:30 - Real Example of Underperforming Listing Fix26:00 - Category Errors and Their Sales Impact28:30 - Why Click-Through Rate Should Be Prioritized31:00 - SEO Tips from Reviewing Real Listings34:00 - Importance of Image Consistency in Variations36:30 - Split Parentage Strategy for Better Visibility40:00 - Watch Out for Broken Parentage Issues43:00 - Large Drop-offs in Purchase Journey45:00 - Listing Text vs. What Shoppers Actually Read48:00 - What's Allowed in Main Images (According to Amazon)51:00 - Understanding Strategy vs. Guesswork54:00 - Audit Checklist to Find Listing Gaps57:00 - How to Use Search Query Performance Data59:00 - Matching Strategy With Actual Business Goals1:02:00 - How to Increase Clicks Without Changing Price1:06:00 - Why Most Sellers Are Guessing at Strategy1:08:00 - Using Brand Tailored Promotions With Intent1:11:00 - Customer Journey Insights You're Probably Ignoring1:15:00 - How Lifetime Value Changes Strategy1:17:00 - How Audience Targeting Impacts ROI1:20:00 - Understanding Where Your Funnel Is Broken1:22:00 - When Is a Coupon Strategic and When It's Just Lazy1:25:00 - Account Management Tips for Scaling1:28:00 - Gold Panning Campaigns for Cheaper CPC1:31:00 - SEO Rotation and Keyword Timing1:34:00 - Rufus, Cosmo, and Amazon's AI Push1:38:00 - Listing Optimization Isn't Just for Beginners1:40:00 - Main Image CTR Still Dominates PerformanceSupport the show

Welcome to episode 294 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Stuart Foster, co-founder of Law Firm Fractional CMOs, to explore how law firms can modernize their marketing and stand out in today's hyper-competitive legal landscape. Stuart brings decades of experience leading global marketing for brands like L'Oréal, Moët Hennessy, Hilton, and Topgolf. As a seasoned fractional CMO, he now helps small and midsize law firms develop winning strategies, manage agency relationships, and create sustainable growth—without the overhead of hiring in-house. If you're tired of random marketing tactics and ready to build a system that works, this episode is for you. What you'll learn about in this episode:   Why execution without strategy leads to wasted marketing spend  – Most law firms jump into tactics like SEO or PPC without a clear plan  – A solid marketing strategy must align with business goals and target audiences How to differentiate your firm in a saturated legal market  – Generic messaging like “we win big” no longer cuts through the noise  – Law firms must find unique positioning and voice that resonates with clients The importance of client-centered messaging over firm credentials  – Clients care more about outcomes and empathy than awards or titles  – Speak to what your clients are worried about—not just what you've achieved Simple ways to analyze your client base and adjust targeting  – Data on demographics, case types, and referral sources reveals key patterns  – Many firms are surprised to find they're speaking to the wrong audience What fractional CMOs actually do—and why your firm might need one  – Fractional CMOs provide strategic leadership and manage execution  – They bring executive-level marketing expertise at a fraction of the cost   Resources:  Website: www.lawfirm-cmo.comLinkedIn: www.linkedin.com/in/hstuartfoster  Facebook: www.facebook.com/profile.php?id=61576919995052    Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours. Show notes -- in this episode we'll cover: Master cold calling, lead generation, and sales scripts to consistently close deals. You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems. Learn how to build confidence, overcome objections, and dominate your local market. Brent shows how talking to people is the fastest, most direct path to wholesale success. Real-life case studies, role plays, and mindset shifts that turn hustle into high income. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Send us a textTop performing social content shows what matters most to Amazon sellers. From seller support issues to SEO updates, every post tells a real-world story. Topics include listing optimization, buy box hacks, PPC tips, intern hiring, and common burnout issues.Join convo https://www.linkedin.com/posts/steven-pope_this-marks-my-2143rd-linkedin-post-i-counted-activity-7361303118246023170-as9J?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAZWlSEBXrNiPxWkHNlrep9yF9xTZ7fI2YkLinks to to posts:1️⃣ Fixing Seller Support — 600 Likeshttps://lnkd.in/gbZYUX3aMy 5-step plan to radically overhaul Amazon's broken support system.2️⃣ Optimized Listing Blueprint — 562 Likeshttps://lnkd.in/gR9-PAuYSee exactly what a high-converting Amazon listing looks like.3️⃣ New Seller Top 3 Tips — 556 Likeshttps://lnkd.in/gwd6rCKzThe 3 essentials every new seller must master to succeed.4️⃣ The Lambo Lesson — 541 Likeshttps://lnkd.in/gTRYHQApHow buying a Lamborghini unexpectedly became a business magnet.5️⃣ Buy Box Cheat Sheet — 532 Likeshttps://lnkd.in/gW-tspawWhat really determines who wins the Amazon Buy Box.6️⃣ CTR Magic for SEO — 519 Likeshttps://lnkd.in/g_26RBqEWhy Click-Through Rate might be your #1 SEO growth lever on Amazon.7️⃣ Keyword Pyramid Method — 486 Likeshttps://lnkd.in/gZq3PDG6Simplified system for organizing keywords for SEO & PPC campaigns.8️⃣ Family Legacy Brands — 447 Likeshttps://lnkd.in/g83kxHA2My plan to give each of my kids a profitable Amazon brand at 18.9️⃣ Hiring 50 Amazon Interns — 440 Likeshttps://lnkd.in/gNK87QVBCreating opportunities for the next generation of Amazon pros.

 In this episode of Owned and Operated, John Wilson sits down with Tony Castellucci from Wanamaker to break down how home service companies should think about marketing spend at three different levels: $100K, $500K, and $1M.Tony and John dig into what works (and what doesn't) as your budget scales. From avoiding white noise and wasted spend, to maximizing digital safety nets like SEO, PPC, LSAs, and Google My Business, the conversation highlights how to build consistent lead flow and a strong brand presence without diluting your dollars.They cover why seasonality matters for small budgets, when to shift toward year-round brand building, and how traditional media like TV, streaming, and selective billboards can play a role as you grow. Tony also shares agency-side lessons on attribution, cost per lead, and why marketing dilution is one of the most common pitfalls for home service owners.If you're looking to understand how to strategically allocate your marketing dollars — whether you're running a $5M shop or pushing past $15M — this is a must-listen episode.

Send us a textSEO is no longer the only way to get visibility—generative engine optimization is shifting how sites get found. This video compares GEO and SEO, showing how AI-driven models are favoring structured FAQs, conversational content, and entity clarity. Learn how GEO ranks websites in 2025 using context, format, and real user questions.Get a real review of your site's GEO potential, book a call and see what AI engines see: https://bit.ly/4kOz6rrNeed more advanced tips? Download our Advanced Amazon Tips for growing brands: https://bit.ly/45snCUUWatch these videos next:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Stop wasting ad spend, use the PPC strategies in our guide to keep winning clicks that convert: https://bit.ly/4lF0OYXGet the SEO toolkit that helps you target the right keywords in every phase of your Amazon growth: https://bit.ly/457zjSlTurn your Amazon store into a sales machine, book a DTC strategy session to get your roadmap: https://bit.ly/4kOz6rrTimestamps00:00 - SEO vs GEO: What's Changing in 202501:15 - Why GEO Optimization Matters for Websites03:00 - How AI Tools Like Perplexity Use GEO Data05:00 - FAQs and Q&A Formatting for Better Visibility07:00 - Reddit and Wikipedia: Overindexed GEO Sources09:00 - Top SEO Results Still Dominate GEO Rankings11:00 - Perplexity's Comet Browser in Real Use13:00 - Testing SEO Results in Perplexity GEO15:00 - What GEO Says About My Amazon Guy's Website17:00 - Strengths That Help Sites Rank in GEO19:00 - Website Gaps for Better GEO Results21:00 - Making FAQs Better for Generative Engines23:00 - Showing Expertise and Entity Clarity on Your Site25:00 - Is GEO Just Repackaged SEO? Maybe.27:00 - Final Thoughts on GEO, AI Ranking, and Website Strategy-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels. Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 1/21/2025. Show notes -- in this episode we'll cover: Brent answers your questions live. Knowledge from Brent and some of the best wholesalers in the industry. The most important news affecting the wholesaling industry. Your weekly dose of wholesaling motivation. Interviews with industry experts and successful wholesaler. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

In this conversation, Tommy Mello and Tim Brown discuss the intricacies of home service marketing, emphasizing the importance of niche marketing, community engagement, and the balance between SEO and PPC strategies. They explore the challenges faced by home service businesses, the significance of building relationships, and the value of enterprise planning. The discussion also touches on the role of humor in marketing and the necessity of understanding one's market. Tim shares insights from his book, 'How to Become a Hometown Hero,' and highlights the importance of giving back to the community while building a successful business. Don't forget to register for Tommy's event, Freedom 2025! This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.  For more details visit freedomevent.com 00:00 Introduction to Home Service Marketing 05:02 The Importance of Niche Marketing in Home Services 09:41 Challenges and Opportunities in Home Service Marketing 14:46 Navigating SEO, PPC, and Local Marketing Strategies 19:35 Community Engagement and Building Brand Loyalty 24:37 The Role of Humor and Persuasive Communication in Marketing 29:42 Building Relationships and Networking for Business Growth 34:22 The Value of Enterprise and Long-Term Planning 39:09 Final Thoughts and Key Takeaways

Welcome to another enlightening episode of Build a Better Agency! This week, host Drew McLellan explores a twist on the usual business leadership topics by delving into the lucrative—and often misunderstood—world of credit card points and travel rewards. Drew is joined by Julia Menez, a points and miles strategist who specializes in helping business owners and high cash flow individuals stretch their credit card points for maximum value, especially when it comes to travel. Julia, a former actuary turned travel-hacking expert, brings her analytical prowess to the conversation, breaking down why agency owners are likely leaving thousands of dollars on the table by failing to optimize how they earn and redeem credit card rewards. Together, Drew and Julia uncover the most common mistakes agencies make, like fixating on specific airline cards or booking through credit card travel portals, and instead highlight how a flexible, strategic approach can unlock first-class flights and luxury hotels at a fraction of the usual cost. Listeners will get actionable steps on how to inventory their current points, choose the right credit card mix for their agency's unique spending patterns, and use powerful online tools to research and book flights and hotels for optimal value. Julia also shares her personal tips for planning both business and family travel—whether you're seeking a bucket-list lay-flat seat to Asia or a dream resort stay in Europe—plus why being open to new destinations and dates can yield incredible deals.   Don't miss this episode if you want to elevate your agency's perks and personal travel experiences without blowing the budget. From maximizing signup bonuses to smart redemption hacks, Drew and Julia's conversation will transform the way you think about your agency's everyday expenses—and could help you turn business costs into unforgettable travel adventures. Grab your notepad, and get ready to make your points work harder for you!   A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Maximizing the value of credit card points for business and personal travel   The advantage of flexible points over single-airline credit cards How to approach booking award flights for best deals (flights over the ocean, positioning flights, and flexibility on dates/destinations) Why business expenses offer serious potential for earning free or discounted business class flights The most common mistakes agencies and business owners make with points and rewards Tips for selecting the right credit cards and optimizing spend categories Tools, resources, and step-by-step strategies for DIY points travel planning

Amazon will soon break up your variation listings. Sponsored products are now showing up on Alexa. Soon, all TikTok Shop sellers will have to use a native AI-based PPC tool. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Removal of irrelevant variation themes will start September 2 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRVozVFk2UlpLQ0xSUk05 Alexa+ tests product discovery through conversational AI https://advertising.amazon.com/en-us/resources/whats-new/alexa-test-product-discovery-through-conversational-ai/ TikTok's new AI mandate is getting backlash from big advertisers https://www.businessinsider.com/tiktok-gmv-max-september-shop-ads-big-brand-pushback-2025-8 Amazon Deal Types https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQlFYRTJDR1RLTVlBS1lG Protect your account health by preventing trademark violations https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVUZVVFlUWFhENE5VQlJB Boost Labor Day sales with Outlet deals https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNDVYMks1RlU4NE4zRzNU Update to percentage-off promotions without claim codes https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTEdEQzc0UzRKOTVZQlZR As we prepare for episode 700 of the Serious Sellers Podcast, Bradley is excited to share our new global launch strategies and keyword research adventures. From an upcoming Maldives trip to a Bali blast episode, we offer insights into optimizing listings and securing top search results for key product launches. With practical tips and strategies, this episode is a must-listen for anyone looking to thrive in the evolving e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:04 - Huge Variation Update 05:46 - Alexa + Showing Ads 09:21 - EU Inventory Heat Maps 11:07 - TikTok AI Ads Change 12:29 - Amazon Deal Types 16:19 - Amazon Influencers 20:39 - Trademark Rules Reminder 21:43 - Labor Day Outlet Deals 23:00 - % Off Promos 23:41 - 2 PPC Workshops Next Week!