Podcasts about PPC

Did you know that we have a team of VA's running virtually our ENTIRE back end operation for our e-commerce businesses for just a few dollars per hour?   They live in the Philippines where the US dollar spends like $5-$6 so we give them fantastic jobs for just a few dollars per hour!   They manage all the painful, monotonous aspects of having an online business and they are ESPECIALLY talented and experienced with all aspects of the Amazon seller models we are running (and teaching in the ProvenAmazonCourse.com training and our coaching).   This includes- replens, RA/OA, wholesale, IP complaint management, account health, section three reporting, PPC, brand building, A+ content... I could go on and on.   Today I talk with our coaching director Nathan about some of the mind blowing projects our team is tacking right now and how YOU can put our team to work for you on YOUR business even if you are "small" or new to selling.   You'll go a lot further with a team - and we have a great one to offer you!   Watch this episdoe on YouTube here: https://youtu.be/HQ6r8N607RE   Today's guest: Nathan Bailey   Show note LINKS:  My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 81,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!   SilentSalesMachine.com - Text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11   SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.   PPP - proven product partnering (a module inside the ProvenAmazonCourse.com that teaches you how to find some of the 100s of thousands of brands that are in desperate need of help on Amazon and get paid to refer them to us, or help them yourself)  

Want to rank faster and pay less for traffic? Stop thinking inside the Amazon box. In this episode, I break down why off-Amazon traffic—like Google Ads, TikTok influencers, and external link strategies—can help you rank higher and lower your ACoS. Amazon's A10 algorithm actually favors external traffic that converts, and with tools like Amazon Attribution and the Brand Referral Bonus, you can now track it all and get paid to send traffic in.   We'll cover: How Amazon's A10 algorithm rewards offsite traffic in 2025 What the Brand Referral Bonus is and how to use it Why brands using external traffic often see 20-30% lower blended ACOS Top 4 channels for offsite traffic How to track results with Amazon Attribution 3 Common mistakes to avoid   This is the strategy smart brands are using to drive long-term ranking without blowing up their PPC budgets.   Want a free audit of your Amazon brand? Head to www.weavos.io or DM me “audit” on Instagram. My team will send you 3 custom action steps to improve your traffic and sales.      

In this Episode, Owais and I break down a framework that maps product innovation vs. marketing effort and potential. This Product / Marketing Matrix helps explain why some brand and products dominate on social media and Amazon, while others require brute-force PPC just to stay afloat.   In this episode, I cover: The 4 types of products in the matrix Why low-differentiation commodities die on social What Amazon-native brands can learn from high-virality DTC launches A few real-world case studies of "Brand Goldmine" quadrant products Why your next product needs more than just demand on Amazon   If you're building a brand in 2025, this is the kind of strategic lens that separates winners from the white-label crowd. Reach out to me for a free review of your brand/products: www.andyisom.com  

Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 1/14/2025. As we quickly approach the midway point of the year, we hope this episode serves as a reminder and motivator of what can still be done in 2025. This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels. Show notes -- in this episode we'll cover: Brent answers your questions live. Knowledge from Brent and some of the best wholesalers in the industry. The most important news affecting the wholesaling industry. Your weekly dose of wholesaling motivation. Interviews with industry experts and successful wholesaler. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Amazon PPC management demands a seamless blend of science and art: formulas handle the math (bids, day-parting, placement adjustments) while human judgment steers campaign structure, date-range choice, bid-change limits, and target ACoS.Effective managers flex their look-back windows—using longer ranges for routine, data-rich optimizations and shorter ones to stop sudden performance anomalies—and vary bid limits and ACoS targets according to product life-cycle, competition, and profit goals.Beyond the numbers, they continually troubleshoot drops in traffic or conversion by probing listing changes, search-volume shifts, budget caps, keyword mix, stock levels, and competitor moves, then craft strategies such as new keyword harvesting or campaign restructuring.Because automated tools can't weigh these broader business and market signals, the real edge comes from a PPC strategist's ability to interpret data, adapt inputs on the fly, and balance risk with growth.

Welcome to another inspiring episode of Build a Better Agency! In this episode, host Drew McLellan sits down with high-performance coach and leadership expert Christina Langdon to explore what it truly means to scale your agency—not just in terms of size or revenue, but in mindset, vision, and team culture. Drawing on decades of leadership experience at organizations like Martha Stewart Living Omnimedia and Fast Company, Christina offers invaluable insights on unlocking growth and reimagining success for agency leaders and their teams. Throughout their conversation, Drew and Christina unpack the dangers of operating on “default mode,” the pitfalls that keep agencies stuck in status quo thinking, and how our brains—wired for survival rather than success—can hold us back from imagining extraordinary futures. Christina introduces practical strategies for reflection and growth, including her signature daily practice: reviewing what worked, what didn't, and what can be done differently. She explains how these habits, when shared individually and collectively, can spark new awareness and propel teams toward higher performance, deeper engagement, and lasting happiness at work. The episode also delves into tactical frameworks for agency owners looking to elevate their leadership teams, assess existing capabilities, and foster cultures of intentional learning. Christina shares actionable tips on co-creating extraordinary goals, updating job descriptions to match evolving strengths, and using tools like user manuals to deepen collaboration and understanding within teams. You'll also hear how to address common “dream killers,” manage stress by focusing on what's within your control, and get buy-in for big, bold changes—even from those who might be resistant to new ways of thinking.  If you're ready to move beyond incremental improvements and instead ignite genuine transformation within your agency, this episode is packed with real-world advice and motivational stories to get you started. Whether you want to grow in revenue, impact, retention, or simply reclaim your team's enthusiasm, Christina and Drew provide a roadmap for dreaming bigger—together.  A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Shifting agency leadership out of “default mode” and embracing intentional growth  Rewiring mindsets from survival to imagination for breakthrough results Building daily reflection practices to improve agency and personal performance Co-creating extraordinary futures as a leadership team rather than top-down planning Leveraging vulnerability and user manuals to deepen team collaboration Tackling chronic stress and letting go of low-impact work for better productivity Rethinking job descriptions and success criteria to elevate leaders and teams  

Send us a textAmazon PPC is filled with half-truths and outdated advice. These are the myths that cost sellers money. From rankings to ad positions, here's what actually works based on real data, not guesswork.Struggling with ads? Book a PPC strategy call and get real answers for your Amazon business: https://bit.ly/3GCiF2P#AmazonPPC #AmazonAds #AdMyths #EcommerceMarketing #AmazonTipsWatch these videos on Youtube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Want better ad results? Download our free Amazon PPC Guide and start improving your campaigns today: https://bit.ly/3ZmYSLcStruggling to rank higher? Grab our SEO Toolkit for Amazon Sellers and fix your listings the right way: https://bit.ly/43kBZJwTimestamps00:00 - 5 Myths That Hurt Your Amazon Ads  00:24 - Myth 1: PPC Is the Main Driver of Organic Ranking  01:42 - Myth 2: Top Ad Spot Is Always Most Profitable  03:04 - Myth 3: Set It and Forget It Actually Works  04:19 - Myth 4: Keyword Research Alone Is Enough  05:56 - Myth 5: More Keywords = More Sales  ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Discover how we generated 11,000+ mortgage leads in just 12 months starting from scratch — with a full-funnel marketing strategy that's applicable across any industry.While most agencies jump straight to tactics, our systematic approach began with fundamental audience research and strategic positioning, enabling DSLD Mortgage to transform from complete dependence on their parent company to self-sufficient lead generation.For marketing leaders at established businesses looking to dramatically scale lead generation, this case study reveals:• Why starting with customer research and positioning is non-negotiable — and how our "Branding and Positioning Accelerator" process identifies your most valuable audience segments and their unique buying journeys• How we reduced cost-per-lead from £100 to £30 through audience segmentation — creating separate ad campaigns, landing pages and email sequences for different customer types• The exact website structure that achieved a 3%+ conversion rate and won "Standout B2C Website of the Year" at the UK Digital Excellence Awards• Our counterintuitive approach to "low-quality leads" that transformed supposedly worthless prospects into a continuous revenue streamI'll share how we built a comprehensive SEO campaign that now generates £200,000 worth of PPC-equivalent traffic monthly, primarily from non-branded keywords representing completely new customers.As I explain in the episode:"Instead of treating their entire audience as one homogeneous group, we created separate campaigns for each audience segment. This allowed us to create ads with messaging tailored to each segment's specific needs, direct traffic to landing pages designed for each audience type, and implement segment-specific email follow-up sequences."If you're ready to build a lead generation system that delivers predictable results without relying on guesswork or vanity metrics, this episode provides your blueprint for success — whether you're in mortgages, renewable energy, or any other competitive market.Get the show notes:https://exposureninja.com/podcast/355/Listen to these episodes next:Copy Rocket Mortgage's $5 Billion Marketing Strategyhttps://exposureninja.com/podcast/353/5 Signs It's Time To Redesign Your Websitehttps://exposureninja.com/podcast/352/A Marketing Leader's Guide to SEO in 2025https://exposureninja.com/podcast/346/

¿Te estás planteando expandirte a una nueva plataforma de PPC pero no sabes si es el momento adecuado? Descubre las claves para determinar cuándo tiene sentido abrir Google, Meta, TikTok o Amazon PPC para tus clientes. Aprende a distinguir entre las decisiones basadas en FOMO y las oportunidades reales, qué preguntas hacerte antes de dar el salto, y por qué dividir presupuestos puede ser contraproducente. Consejos prácticos para crecer estratégicamente sin comprometer los resultados de tus campañas actuales.0:00 Introducción al Episodio 2413:24 Abriendo Nuevas Plataformas6:20 Oportunidades Claras y FOMO10:27 Recursos y Presupuestos14:41 La Implicación del Media Buyer18:09 Cierre y Reflexiones FinalesURL Episodio: https://ppccast.com/podcast/241-cuando-y-como-abrir-una-nueva-plataforma-de-ppcPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiammostra menos

On today's Wholesale Hotline Podcast (TTP Edition), Brent is joined by Galen Economov to break down his real estate journey. Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 4/11/2024. Show notes -- in this episode we'll cover: Galen's background and how he discovered wholesaling. The biggest lessons he learned in his real estate journey. Galen breaks down a deal from A to Z. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Sanlam Private Wealth's Nick Kunze discusses the day's market developments, the gold price, the rand, his winners and ‘worriers', Sanlam's quarterly update, PPC, and Prosus's latest acquisition of a Latin American online travel agency. SAfm Market Update - Podcasts and live stream

Send us a textIn this episode, Danny sits down with LinkedIn Ads expert AJ Wilcox to dive into his marketing journey, his views on mentorship, and his laser-sharp insights into B2B advertising on LinkedIn.AJ shares how a passion for teaching and authentic connection laid the foundation for B2Linked, an industry-leading agency for LinkedIn Ads. He discusses the power of mentorship, from hiking with his boss's boss to mentoring rising marketers in Utah, and shares the advertising strategies that generate real ROI.Episode Highlights: AJ explains why he left SEO and Google Ads behind to become a LinkedIn Ads specialist focused on high-quality B2B leads.He shares how weekly mentorship hikes evolved into a career-boosting tradition for local digital marketers.Learn the essential elements of effective LinkedIn targeting and why deeper funnel strategies outperform surface metrics.Discover the benefits of combining mentorship with marketing expertise—AJ shares his advice for building both.AJ compares native LinkedIn Lead Gen Forms vs. landing pages, and how to pick the right tool for your campaign goals.Episode Links:

In this cutting-edge episode of TCL Podcast, we sit down with Paul M. Pires, founder of EMPIRES Digital Inc., to explore how AI automation is transforming the way business gets done—not just in marketing, but across the entire construction and supply chain industries.With a background that spans safety leadership, digital strategy, and heavy equipment certification, Paul brings a unique and powerful perspective to the mic.We dive into:

Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 1/14/2025. As we quickly approach the midway point of the year, we hope this episode serves as a reminder and motivator of what can still be done in 2025. This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels. Show notes -- in this episode we'll cover: Brent answers your questions live. Knowledge from Brent and some of the best wholesalers in the industry. The most important news affecting the wholesaling industry. Your weekly dose of wholesaling motivation. Interviews with industry experts and successful wholesaler. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Mike is the owner & founder of Bullseye Sellers.  Founder of Impression Check at market research survey tool, and 5 new Amazon brands. He started off selling products at trade shows and eventually transitioned into selling on Amazon. In 2 months, he was able to grow to $30,000 per month in sales. In the first year, he made $80,000 per month. In his second year, $100,000 per month, and he kept doubling it every year after that.> Here's a glimpse of what you would learn…. Strategies for identifying trending products on TikTok for e-commerce.The importance of adapting products based on social media trends.Utilizing surveys and AI tools for product validation and design insights.The shift from traditional Amazon product discovery to social media-driven approaches.Market verification processes for assessing product viability.The significance of effective packaging and marketing strategies.Building a loyal customer base through engagement and feedback.The role of social commerce and user-generated content in modern e-commerce.Common mistakes in product development and the need for market alignment.Leveraging technology and software tools to enhance business operations and presentations.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Michael Estey, founder of Bulls Eye Sellers and Impressions Check. They discuss leveraging TikTok to identify trending products and adapting these trends for e-commerce success. Michael shares his strategies for spotting trends on social media, using surveys, and AI tools to refine products for his brands. He highlights the importance of evolving marketing strategies, building a loyal customer base, and utilizing AI-driven tools like Gamma for efficiency. The episode offers actionable insights for scaling e-commerce businesses by embracing social media trends and innovative technologies.Here are the 3 action items that Josh identified from this episode:Leverage TikTok for Trend Discovery and Social CommerceStay updated on trending products by actively engaging with TikTok content.Encourage user-generated content and influencer collaborations to increase product visibility.Use TikTok as a primary marketing platform, not just for ads but for organic engagement and brand storytelling.Prioritize Strong Branding and Marketing InvestmentInvest in high-quality packaging and branding to make products stand out.Diversify marketing strategies beyond Amazon, utilizing platforms like TikTok, Instagram, and YouTube.Be confident in your product by allocating a budget for strategic marketing rather than relying on PPC hacks.Analyze Market Demand and Adapt QuicklyConduct competitor analysis to understand why certain products succeed.Reevaluate and relaunch stagnant products with better marketing, packaging, or positioning.Build a direct relationship with customers through surveys, engagement, and community-building to sustain long-term growth.Resources mentioned in this episode:Ecomm BreakthroughPickFuTikTokClickFunnelsHelium 10Google AnalyticsKeyword PlannerAmazon ArchetypeBullseye SellersGammaMatt ClarkEzra FirestoneSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael E Gerber, author of the E-myth. Today I am speaking with Michael Estey, and he's going to be talking about how he finds trending products on TikTok, how he then is able to modify them using surveys and AI intelligence tools to be able to make them your own and your own brand, and how he's just seeing explosive success with those. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure ecommerc...

#ThatAmazonAdsPodcast #AmazonPPC #AmazonAds #Ecommerce #AmazonFBAAmazon has finally opened its Search Query Performance (SQP) API—and we've plugged straight into AdLabs!

In this episode of the Hook Better Leads Podcast, Tim Brown interviews Randy Hurtado of DTY Roofing—who shares how he transformed a career in IT into a $40M/year roofing business by mastering the art of strategic referrals. Discover how realtors, insurance agents, and even competitors became lead sources, why generosity in business pays off, and how to engineer referrals without sounding salesy.Whether you're a roofer, marketer, or any home service pro, this episode will reshape how you view networking, value delivery, and partnerships. Learn the systems behind Randy's incredible referral engine and how you can apply the same framework to your own business.

Od septembra 2024. godine na našem tržištu je prisutna agencija AdMixer Media kao zvanični predstavnik kompanije Google za njihov program Google Ads MSR (Media Sales Representative). U novoj epizodi Digitalk podcasta, pričamo o tome šta je zapravo naše tržište dobilo prisustvom ove agencije, šta to znači za korisnike ove Google platforme, te koji su to lokalni izazovi u radu na Google Ads platformi koje je agencija AdMixer Media uočila do sada u radu sa klijentima. Sagovornik nam je bio Nebojša Nikolić, Senior Product Specialist u AdMixer Media agenciji, profesionalac sa preko decenije iskustva u radu sa PPC platformama sa fokusom na Google. Ukoliko vi ili vaši klijenti koristite ovu Google platformu, ovo je epizoda koju ne želite da propustite! Nebojša Nikolić, Senior Product Specialist @ Admixer Media - https://www.linkedin.com/in/nebojsa-nikolic-2ab7a743/ O čemu smo pričali: - Uvod i predstavljanje - Nebojšin profesionalni put - Google Ads MSR (Media Sales Representative) program - O kompaniji AdMixer Media - Promene i evolucija Google Ads-a - Novine u samim tipovima Google Ads kampanja - Google Ads & AI - Privacy & Privacy Centric measurement - Tržište Srbije - lokalni izazovi - Demistifikacija saradnje sa Google-om - Poruka za korisnike Google ADS platforme Pratite Digitalk podkast za više tema iz digitalnog marketinga, advertajzinga i karijere u kreativnoj industriji: Facebook: https://www.facebook.com/Digitalk.rs Instagram: https://www.instagram.com/digitalk.rs/ Linkedin: https://www.linkedin.com/company/digitalkrs Posetite naš sajt i prijavite se na našu mailing listu - https://www.digitalk.rs Prijavite se na naš YouTube kanal: https://bit.ly/3uWtLES Veliku zahvalnost dugujemo kompanijama koje su prepoznale kvalitet onoga što radimo i odlučile da nas podrže i daju nam vetar u leđa: Partneri podkasta: - Raiffeisen banka - https://www.raiffeisenbank.rs/ Digitalne usluge Raiffeisen banke koje preporučujemo za mala i srednja preduzeća: https://bit.ly/3F7z8vF - Kompanija NIS - https://www.nis.rs/ - Ananas - https://ananas.rs/ - kompanija Idea - https://online.idea.rs/ Prijatelj podkasta: - PerformLabs - https://performlabs.agency/ Oslobodite pun potencijal svog digitalnog marketinga! Optimizujte svoje kampanje i postignite maksimalne rezultate uz Performlabs. - BiVits ACTIVA vitamini i minerali - https://bivits.com/kategorija/bivits-paketi/ Puno obaveza, stres, prekovremeni rad... zvuči poznato? E, za to imamo pravo rešenje. To su BiVits ACTIVA vitamini i minerali. Sa njima ćete lako uzeti zdravlje u svoje ruke i više od toga. Preporučujemo vam NO STRESS paket – kombinacija tri suplementa koja pomažu da se bolje naspavate, smanjite napetost i podignete energiju. Na BiVits sajtu možete pronaći kombinaciju koja je baš za vas, a uz poseban kod DIGITALK ostvarujete i 25% popusta! Uzmite zdravlje u svoje ruke – uz BiVits ACTIVA vitamine i minerale! - Izdavačka kuća Finesa - https://www.finesa.edu.rs/ U ovoj epizodi podelićemo dve knjige "To nikad neće upaliti" izdavačke kuće Finesa onima koji budu najbrži i najkreativniji sa komentarima, a možete nam slobodno pisati i na info@digitalk.rs i direktno nam uputiti komentar, sugestiju ili primedbu. Takođe, svi oni koji na Finesinom websajtu poruče knjige i unesu promo kod digitalk dobiće 10% popusta na već snižene cene izdanja na sajtu: https://www.finesa.edu.rs/

Welcome to a compelling new episode of Build a Better Agency! This week, host Drew McLellan is joined by familiar faces Susan Baier from Audience Audit and Brian Gerstner from White Label IQ to discuss the findings of the 2025 Agency Core research study. Together, Susan and Brian have launched Agency Core, a nonprofit initiative dedicated to providing agency owners with powerful, unbiased data about what's really going on in the agency world—and the latest results are as sobering as they are enlightening. Drew, Susan, and Brian unpack the study's in-depth findings, based on responses from over 700 agency leaders. They explore the five distinct agency segments identified, analyzing which mindsets and practices set high-performing agencies apart from their peers. The discussion covers the recurring challenges hurting agency profitability and optimism, including the ongoing struggle with building a strong pipeline, the reality of staffing issues, and a noticeable decline in overall optimism among agency owners compared to previous years. The trio digs into what's driving these trends and why, despite all the talk around new technologies like AI, the most pressing problems for agencies remain much more fundamental. You'll also hear their perspectives on the importance of specialized positioning, the power of thought leadership, formal client retention strategies, and maintaining a proactive approach to agency marketing—plus, the critical role of community and peer support in navigating tough times.  If you're looking for actionable insights and a candid, data-driven roadmap to greater agency success, this episode is a must-listen. Tune in for practical strategies and encouragement on how to move from feeling stuck to thriving, even in a changing industry landscape. By the end, you'll be equipped to make meaningful changes and inspired to take the next steps toward building a stronger, more resilient agency.  A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: The power of niche positioning and thought leadership for agency resilience   Why so many agency owners are struggling and the importance of moving from tactical to strategic work Pipeline challenges as the top threat facing agencies today—far surpassing concerns about AI How formal client retention systems and proactive strategic thinking fuel growth The critical role of reputation: it's what others say about you, not what you say about yourself Team loyalty initiatives and their connection to agency performance and staff retention Choosing your path: the necessity of specialization versus the struggles of being a generalist

Send us a textMajor update just dropped that affects Amazon sellers importing from overseas. Sourcing and inventory strategies may need to shift fast for smart sellers. Timing could be critical for brands using bonded warehouses or tight lead windows.Need to step up your game? Join our free Seller Masterclass for a chance to win $10,000 in giveaways! Register here: https://bit.ly/44oPU3E#AmazonSellers #EcommerceNews #TariffUpdate #AmazonInventory #ChinaUSTradeWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Grab your free PPC guide and stop wasting ad spend on low-converting campaigns: https://bit.ly/3GSie4QGet the free SEO Toolkit to improve rankings and get more clicks on your Amazon listings: https://bit.ly/3EXISZpFeeling stuck? Book a 1-on-1 coaching call and get real answers: https://bit.ly/44uHuaRTimestamps00:00 - Tariff News Between US and China00:25 - Details on Tariff Drop to 30%01:08 - Inventory Planning Urgency for Sellers01:57 - Why Sellers Should Act Now02:47 - Diversifying Manufacturing Sources03:36 - Q4 and Prime Day Inventory Strategy04:09 - Final Thoughts on the Tariff Shift-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textLearn how Amazon's four bidding strategies—fixed, down only, up and down, and rule-based—really work. Understand when to use each strategy depending on impressions, budget limits, or ACoS goals. This breakdown helps sellers avoid common mistakes with campaign-level bidding setups.Grab the PPC guide built by real Amazon experts and start making smarter ad decisions: https://bit.ly/43nMUDy#AmazonPPC #AmazonAdvertising #AmazonFBA #PPCstrategy #EcommerceTipsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Not getting sales? Send us your listing and let our experts take a look: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsBook a free consultation with My Amazon Guy: https://bit.ly/44uHuaRGet the exact SOPs our team uses to choose the right Amazon bidding strategy: https://bit.ly/4cGqWigTimestamps00:00 - Amazon Keyword Bidding Options00:30 - What Are Fixed Bids?01:35 - When Fixed Bids Work Best02:00 - Understanding Dynamic Bids Down Only02:50 - Real-World Example with eBay03:30 - What Is Up and Down Bidding?04:20 - How Bidding Modifiers Stack Up05:05 - Rule-Based Bidding Explained06:10 - When to Use Rule-Based vs. Other Strategies07:00 - Final Advice for Picking the Right Strategy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Join Jack Chambers-Ward for a conversation with Greg Finn, co-founder of Cypress North and co-host of ⁨the fantastic Marketing O-Clock and It's New podcasts.The lads discuss what the next five years will look like for PPC Google Ads, SEO, and digital marketing. Greg shares insights on the evolving landscape of AI in search, the growing integration of ads, and the importance of adapting to new trends and technologies. Jack and Greg also discuss how digital marketers should break out of niche silos and pay attention to the broader changes in the industry.We also learn how much Greg loves revenge.Spoiler: It's a lot.Links to follow Greg:

In an age where touchscreen technology dominates the mobile landscape, the return of the physical keyboard accessory for smartphones, particularly the iPhone, represents a significant shift in user experience. The recent introduction of a physical keyboard for iPhones, shown off by Jeff Gadway, the Chief Marketing Officer at Clicks, highlights the benefits of tactile input methods that many users have longed for since the advent of virtual keyboards. Gadway explains how a physical keyboard can enhance the iPhone experience by improving usability, increasing satisfaction, and providing a nostalgic touch for users who appreciate the tactile feedback of traditional typing.Improved UsabilityOne of the most compelling advantages of a physical keyboard is the enhanced usability it offers. The Clocks keyboard accessory seamlessly connects to the iPhone without requiring Bluetooth or a battery. This simplicity eliminates common frustrations associated with wireless devices, such as connectivity issues and battery life concerns. By plugging the keyboard directly into the phone, users can instantly access a full-sized keyboard experience that allows for more efficient typing, especially for tasks that require extensive text input, such as emails, messages, and social media posts.Moreover, the Click keyboard's design ensures that the virtual keyboard does not obstruct the screen, allowing users to see more of their content while typing. This increased screen real estate is particularly beneficial when engaging in activities that require multitasking or when users need to reference information while composing messages. The keyboard's ability to toggle between data modes further enhances usability, making it easy for users to switch between typing and using other accessories without the hassle of detaching components.Increased SatisfactionGadway highlights a phenomenon that many users can relate to: the satisfaction derived from typing on a physical keyboard. He describes the experience as "ASMR for your thumbs," emphasizing the auditory and tactile pleasure associated with pressing physical keys. This sensory feedback is something that virtual keyboards cannot replicate, as they lack the satisfying clicks and resistance of traditional keys. For users who have grown up with physical keyboards, the nostalgia of typing on a tactile surface can evoke positive emotions and enhance their overall experience with the device.Additionally, the Click's thoughtful design, which includes considerations for key travel, actuation pressure, and sound, indicates a commitment to user satisfaction. By addressing these details, Clicks ensures that users not only enjoy the functionality of the keyboard but also appreciate the craftsmanship behind it. This attention to detail can lead to a more fulfilling interaction with the device, transforming mundane tasks into enjoyable experiences.Nostalgia and Connection to the PastFor many users, the transition from physical to virtual keyboards has been a bittersweet journey. Scott reminisces about his fondness for physical keyboards, recalling his experiences with devices like the PPC series and Palm smartphones. This sentiment resonates with a demographic that values the connection to the past and the practicality of physical keys. The introduction of a physical keyboard for the iPhone allows users to revisit that nostalgic experience while leveraging the advanced technology of modern smartphones.Furthermore, the integration of keyboard shortcuts familiar to users of Mac and iPad devices enhances the sense of continuity across Apple products. This seamless blending of old and new not only caters to long-time Apple enthusiasts but also invites a new generation of users to explore the benefits of physical keyboards. By enabling customizable shortcuts through the Apple Shortcuts app, the keyboard accessory empowers users to personalize their experience, further solidifying the connection between the device and its user.Conclusion: The Return of a Physical Phone KeyboardThe introduction of a physical keyboard accessory for the iPhone signifies a thoughtful response to user preferences and needs in an increasingly touchscreen-dominated world. By improving usability, increasing satisfaction, and rekindling nostalgia, the physical keyboard enhances the overall iPhone experience. As technology continues to evolve, products like Clicks' keyboard remind us that sometimes, the old ways can still offer valuable lessons and benefits. For users seeking a more engaging and efficient way to interact with their devices, the return of the physical keyboard is not just a novelty; it is a welcome enhancement that bridges the gap between the past and the present.Clicks keyboards are available for a variety of phone models, including iPhone, Pixel, Razr, and Galaxy phones. To see the full lineup, check out the company's web store or their Amazon Store.Interview by Scott Ertz of F5 Live: Refreshing Technology.Sponsored by: Get $5 to protect your credit card information online with Privacy. Amazon Prime gives you more than just free shipping. Get free music, TV shows, movies, videogames and more. The most flexible tools for podcasting. Get a 30 day free trial of storage and statistics.

In an age where touchscreen technology dominates the mobile landscape, the return of the physical keyboard accessory for smartphones, particularly the iPhone, represents a significant shift in user experience. The recent introduction of a physical keyboard for iPhones, shown off by Jeff Gadway, the Chief Marketing Officer at Clicks, highlights the benefits of tactile input methods that many users have longed for since the advent of virtual keyboards. Gadway explains how a physical keyboard can enhance the iPhone experience by improving usability, increasing satisfaction, and providing a nostalgic touch for users who appreciate the tactile feedback of traditional typing.Improved UsabilityOne of the most compelling advantages of a physical keyboard is the enhanced usability it offers. The Clocks keyboard accessory seamlessly connects to the iPhone without requiring Bluetooth or a battery. This simplicity eliminates common frustrations associated with wireless devices, such as connectivity issues and battery life concerns. By plugging the keyboard directly into the phone, users can instantly access a full-sized keyboard experience that allows for more efficient typing, especially for tasks that require extensive text input, such as emails, messages, and social media posts.Moreover, the Click keyboard's design ensures that the virtual keyboard does not obstruct the screen, allowing users to see more of their content while typing. This increased screen real estate is particularly beneficial when engaging in activities that require multitasking or when users need to reference information while composing messages. The keyboard's ability to toggle between data modes further enhances usability, making it easy for users to switch between typing and using other accessories without the hassle of detaching components.Increased SatisfactionGadway highlights a phenomenon that many users can relate to: the satisfaction derived from typing on a physical keyboard. He describes the experience as "ASMR for your thumbs," emphasizing the auditory and tactile pleasure associated with pressing physical keys. This sensory feedback is something that virtual keyboards cannot replicate, as they lack the satisfying clicks and resistance of traditional keys. For users who have grown up with physical keyboards, the nostalgia of typing on a tactile surface can evoke positive emotions and enhance their overall experience with the device.Additionally, the Click's thoughtful design, which includes considerations for key travel, actuation pressure, and sound, indicates a commitment to user satisfaction. By addressing these details, Clicks ensures that users not only enjoy the functionality of the keyboard but also appreciate the craftsmanship behind it. This attention to detail can lead to a more fulfilling interaction with the device, transforming mundane tasks into enjoyable experiences.Nostalgia and Connection to the PastFor many users, the transition from physical to virtual keyboards has been a bittersweet journey. Scott reminisces about his fondness for physical keyboards, recalling his experiences with devices like the PPC series and Palm smartphones. This sentiment resonates with a demographic that values the connection to the past and the practicality of physical keys. The introduction of a physical keyboard for the iPhone allows users to revisit that nostalgic experience while leveraging the advanced technology of modern smartphones.Furthermore, the integration of keyboard shortcuts familiar to users of Mac and iPad devices enhances the sense of continuity across Apple products. This seamless blending of old and new not only caters to long-time Apple enthusiasts but also invites a new generation of users to explore the benefits of physical keyboards. By enabling customizable shortcuts through the Apple Shortcuts app, the keyboard accessory empowers users to personalize their experience, further solidifying the connection between the device and its user.Conclusion: The Return of a Physical Phone KeyboardThe introduction of a physical keyboard accessory for the iPhone signifies a thoughtful response to user preferences and needs in an increasingly touchscreen-dominated world. By improving usability, increasing satisfaction, and rekindling nostalgia, the physical keyboard enhances the overall iPhone experience. As technology continues to evolve, products like Clicks' keyboard remind us that sometimes, the old ways can still offer valuable lessons and benefits. For users seeking a more engaging and efficient way to interact with their devices, the return of the physical keyboard is not just a novelty; it is a welcome enhancement that bridges the gap between the past and the present.Clicks keyboards are available for a variety of phone models, including iPhone, Pixel, Razr, and Galaxy phones. To see the full lineup, check out the company's web store or their Amazon Store.Interview by Scott Ertz of F5 Live: Refreshing Technology.Sponsored by: Get $5 to protect your credit card information online with Privacy. Amazon Prime gives you more than just free shipping. Get free music, TV shows, movies, videogames and more. The most flexible tools for podcasting. Get a 30 day free trial of storage and statistics.

In this episode of the PPC Den podcast, Michael dives into the world of Amazon PPC metrics, and trust us, things get tasty. He compares your PPC performance to TACoS —yes, TACoS! Michael breaks down key metrics like ACOS, TACOS, and ROAS, explaining how each one impacts your campaign's flavor and success. Grab your Amazon PPC metrics (or maybe just a really tasty Mexican taco) and tune in for this savory breakdown!We'll see you in The PPC Den!

Send us a textChanging the legal entity or tax info in Amazon Seller Central can be confusing without guidance.This step-by-step guide shows how to update your business details correctly and avoid common issues.Need help updating your legal entity or tax info? Book a call with us for expert support: https://bit.ly/44uHuaR#AmazonSellerCentral #AmazonLegalEntity #AmazonTaxInfo #EcommerceComplianceWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39How to Increase IPI https://www.youtube.com/watch?v=TMysF_XACdQ&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZIL-------------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/3YwQ45cWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/4jYVez2Timestamps00:00 - How to Start Updating Legal Info on Amazon  00:21 - Where to Find Account Info in Seller Central  00:29 - Navigating to Tax Information  00:47 - Choosing the Correct Account Type  01:03 - Why You Should Use an LLC  01:24 - Federal Tax Classification Options  01:43 - Picking the Right LLC Type  02:00 - Entering Business Name and DBA  02:14 - Where to Add EIN (Employer ID Number)  02:29 - Save and Submit: What Happens Next  02:36 - Amazon Approval Timeline & Final Thoughts  02:50 - Where to Get Help with Amazon Account Updates-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

¿Te sientes ahogado en el océano infinito de información sobre PPC? Descubre cómo filtramos el ruido diario de novedades, noticias, hacks y cursos para mantenernos actualizados sin caer en la infoxicación. Estrategias prácticas para separar lo esencial de lo superfluo y seguir siendo un profesional al día sin que tu salud mental pague el precio.0:00 Intro0:08 Miscelánea2:04Nuestra Semana12:40 PPCCast+18:44 Noticias de la Semana30:41 Tema Principal56:25 Recomendaciones1:00:43 Canción PPCCCastURL Episodio: https://ppccast.com/podcast/240-evitar-la-infoxicacion-en-ppcPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiammostra menos

On today's Wholesale Hotline Podcast (TTP Edition), Brent is joined by Micah Nicholes, the president of USLeadsList. Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 4/2/2024. Show notes -- in this episode we'll cover: What exactly are probate deals and how to find them. How to approach probate deals. Why probate can be such a great source of deals. Brent and Micah explain how they go about getting these kinds of deals -- full breakdown. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Back when I was in the Marines, we trained on the fundamentals constantly.Before you ever got into combat, you had to master the basics.It's the same in football. Every great player starts by learning how to block and tackle.Real estate investing is no different.A couple of years ago at Flip Hacking LIVE, my friend and mentor Andy McFarland took the stage and shared what those two “blocking and tackling” moves are for investors and exactly how to get good at them (even if you're just getting started).Andy's business is pacing toward 284 deals this year. That's not a typo. And when it comes to lead conversion? He's locking up contracts from just 12 leads on average with PPC and SEO.If you're feeling stuck or just want to make sure you're building on the right foundation…If we look at the data…It's clear real estate is more than just theory—it's about having a tactical guide to leveling up your sales game, building momentum, and creating repeatable success.Inside 7 Figure Runway, we have more training modules just like this one available to help you successfully launch your real estate business.(There are ways to make money when the market is up and plenty more ways to make money when the market is down… skilled investors can do both.)I've watched so many people waste years waiting for the right moment……when what they REALLY needed was to get into the right environment, get around people who are committed to success no matter what, and keep taking action.This is why getting into a group like 7 Figure Runway can be so powerful.If you're interested in being part of this elite community…Click here to learn more and apply to join. >>Catch you later!LINKS & RESOURCES1,000 FREE Seller LeadsGet your first 1,000 seller leads FREE from our partner BatchLeads and start closing deals immediately. CLICK HERE: http://leads.getbatch.co/mztQkMr7 Figure Flipping UndergroundIf you want to learn how to make money flipping and wholesaling houses without risking your life savings or "working weekends" forever... this book is for YOU. It'll take you from "complete beginner" to closing your first deal or even your next 10 deals without the bumps and bruises most people pick up along the way. If you've never flipped a house before, you'll find step-by-step instructions on everything you need to know to get started. If you're already flipping or wholesaling houses, you'll find fast-track secrets that will cut years off your learning curve and let you streamline your operations, maximize profit, do MORE deals, and work LESS. CLICK HERE: https://hubs.ly/Q01ggDSh0 7 Figure RunwayFollow a proven 5-step formula to create consistent monthly income flipping and wholesaling houses, then turn your active income into passive cash flow and create a life of freedom. 7 Figure Runway is an intensive, nothing-held-back mentoring group for real estate investors who want to build a "scalable" business and start "stacking" assets to build long-term wealth. Get off-market deal sourcing strategies that work, plus 100% purchase and renovation financing through our built-in funding partners, a community of active investors who will support and encourage you, weekly accountability sessions to keep you on track, 1-on-1 coaching, and more. CLICK HERE: https://hubs.ly/Q01ggDLL0 Hosted on Acast. See acast.com/privacy for more information.

In this brutally honest episode, Danny McMillan and Dorian dissect the realities of working in and with agencies. From client expectations to internal pressure, Danny opens with a stark insight: “You're taking on their pressure too — to turn the ship.” He reflects on how experience helps determine what truly works and what's just “proven strategy nonsense.” The Pitfalls of the Big Agency Portfolio Dorian highlights a harsh truth about agency structure: “You'll get the lowest experience manager assigned to your account. It just doesn't matter to them.” Clients are often drawn in by flashy portfolios, but in reality, smaller accounts get junior staff and rarely the attention of top talent. Danny reinforces this, noting how agencies scale through SOPs and “sweatshop workers,” saying: “Two out of ten account managers might be elite — the rest are filler.” Software + Managed Services = Locked-In Mediocrity Software companies that bundle software with account management often fall short. Danny explains that many account managers are “demo people” turned strategists, lacking deep PPC knowledge or cross-platform experience. “They run out of strategies by month two.” The root issue? The system trains people for one tool, not the dynamics of diverse, real-world businesses. AI & Automation: The Accountant Case Study Shifting gears, Danny shares how automation is reshaping his internal team. Manual tasks are disappearing, he reallocates those team members to high-leverage roles like data validation, dashboard reporting, and performance benchmarking. “Efficiency shouldn't equal job loss — it should mean more meaningful output.”   Manus AI: Autonomous Power Tool or Overhyped Wrapper? One of the most compelling parts of the episode is Danny's deep dive into Manus AI. While it runs on Claude, he insists it's far from just a wrapper: “Manus is like dealing with a human. It uses 30 native tools, runs its own checklists, and breaks down tasks autonomously.” Dorian explains how Manus scrapes, previews, and clicks through websites, operating with depth beyond ChatGPT. Danny recounts solving major business problems — from venue bookings to accounting automation — all in four days for just $240 in credits, declaring: “The ROI was absolutely fucking priceless.” Tool Talk: LM Studio vs. Manus Danny experiments with LM Studio, an offline local LLM platform. While it's promising for airplane-mode workflows, he admits it's clunky compared to Manus. His final take? “Do you want to fiddle with open source to save a few pennies or use something that just works?”  

Cuando Camila Birch empezó a soñar con tener su propio negocio online, Amazon le pareció el lugar indicado: “Comencé a estudiar con mentores que me mostraron ciertos pasos y qué hacer en mis inicios, y ya pude abrir mi tienda”, recuerda. No fue una decisión al azar: analizó su entorno, su creatividad y apostó por un nicho desafiante: “Hice una búsqueda de productos. Miré por toda mi casa a ver qué me inspiraba, pero sé que soy creativa y el nicho de bebés fue finalmente mi elección”. Desde entonces, sus primeros seis meses vendiendo en Amazon estuvieron marcados por pruebas, decisiones estratégicas y muchas emociones. El camino empezó con la búsqueda del fabricante ideal. “Empecé a buscar distintas personas para encontrar a la indicada que me arme el producto. Tiene su proceso y uno se demora días o semanas buscando la persona ideal, porque hay personas que cobran caro o fabrican artículos de mala calidad. Es la parte que te demora un poco más. Llegué a hablar hasta con 15 fabricantes”, relata nuestra invitada. Mandó a hacer tres muestras, compró productos de su competencia para comparar la calidad, y encontró la manera de diferenciarse: “Me diferencié con los colores y el empaque. Además, la funcionalidad era distinta a los productos de la competencia”. También entendió que la presentación lo es todo. “El listado fue una combinación entre mis ideas y mis diseñadores. Pude hacer A+ Content”, cuenta Camila. Aunque reconoce que una de las partes más costosas fue la producción de fotos: “Las fotos profesionales para el listing fue lo que más me costó dinero. Allí le muestro al cliente cómo se usa el producto”. En cuanto a marketing, su estrategia fue clara: Amazon PPC, posicionamiento y reseñas. “La primera publicidad que hice fue en Amazon PPC. Y a través de Fiverr contraté a personas especializadas en posicionamiento en Amazon, que me ayudaron con las palabras clave para que el producto esté en la página N°1. Inicialmente, la publicidad es lo más costoso porque necesitas que la audiencia te conozca. También me ayudó Amazon Vine. Siempre vas a necesitar reviews y cuantas más tengas, mejor”, afirma Birch. Pero para aprovechar herramientas como A+ Content, destaca que hay un paso previo: “Que tu marca esté registrada”. La primera semana de ventas fue un torbellino. “Tuve muchas emociones encontradas, porque ya ves que la gente está viendo tu producto, surgen las primeras órdenes… aunque cueste dinero mantenerse en la página 1”. Con el tiempo, comprendió que los fees de Amazon no siempre coinciden con lo que uno espera: “Calculas un estimado con la calculadora de Amazon, pero cuando lo vas viendo en tiempo real te das cuenta del valor exacto”, advierte nuestra invitada. Y si bien su producto tenía alma, el mercado la obligó a ser realista. “Me di cuenta que mi nicho era muy competitivo y tuve que invertir mucho dinero en PPC. Siempre hay que hacer un buen research y buscar un buen producto, no basarnos solamente en lo que nos apasiona, sino en que tiene que ser rentable”, subraya Camila. Hoy, mirando hacia atrás, reconoce algo clave: “Un gran aprendizaje fue que pude haber negociado más fuertemente el inventario, lo que me hubiera hecho gastar menos dinero”. El recorrido de Camila es una radiografía honesta de lo que implica emprender en Amazon: emoción, inversión, decisiones estratégicas y aprendizaje constante. Porque detrás de cada venta, hay muchas más historias que contar.

Send us a textManaging 400 Amazon accounts takes more than guesswork, it starts with a proven system. This video shows how teams stay consistent using a step-by-step strategy guide. See what drives real results and keeps client work on track across hundreds of accounts.Grab the free SEO toolkit and start improving your Amazon listings today: https://bit.ly/434zbQY#AmazonSOP #BrandManagement #ClientResults #EcommerceTeamwork #AmazonStrategyWatch these on YouTube:What's Good, Bad, & The SEO/PPC Golden Ratio: https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZHYou're Losing Money If You Don't Know This About Amazon Targeting https://www.youtube.com/watch?v=mkyM-bDanck&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY----------------------------------------------Book a free strategy call to get expert advice on growing your Amazon sales: https://bit.ly/44uHuaRWant better ads on Amazon? Get the PPC guide that shows you what really works: https://bit.ly/4k4pDw3Timestamps:00:00 - The Question Agency Owners Always Ask00:07 - Who Is Kevin Sanderson & What Is My Amazon Guy00:17 - Scaling Across 400 Clients and 500 Staff00:31 - Internal Strategy Guide for New Team Members00:43 - What's in the Brand Strategist Playbook01:05 - What Critical Impact Means in Advertising01:19 - How We Train Beginners to Prioritize High-Value Tasks01:47 - Real Examples from Our Merchandising SOP02:12 - Final Advice on Delivering ROI for Clients02:24 - Where to Get the Playbook02:45 - Best ROI Comes From the Right Focus02:55 - Final Thoughts from Kevin----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode of PPC Live The Podcast, host Anu welcomes Google Ads coach and ex-Googler Jyll Saskin Gales to discuss a pivotal moment in her career – taking on a client she shouldn't have. Jyll shares how ignoring red flags led to a situation that forced her to fire a difficult client and refund their retainer, but ultimately pushed her to transform her business model from Google Ads management to coaching and education.Listen as Jyll provides valuable insights on:Recognizing client red flags before they become problemsSetting and maintaining professional boundariesTrusting your gut when something doesn't feel rightThe challenges of AI adoption in Google Ads campaignsFinding a supportive community in the PPC industryThis transparent conversation about failures, mistakes, and comebacks offers practical advice for PPC professionals at all levels. Whether you're an agency owner, freelancer, or in-house marketer, Jyll's experience reminds us that sometimes our biggest professional setbacks lead to our greatest opportunities.00:00 Introduction to PPC Live The Podcast01:54 Meet Our First Guest: Jyll Saskin Gales03:48 Jyll's Biggest Mistake in Google Ads Management08:24 Lessons Learned and Advice for Handling Difficult Clients16:12 The Importance of Trusting Your Gut21:23 Navigating AI in Google Ads24:05 Final Thoughts and Upcoming EventsGet the full transcript on our Podcast Site.Jyll Saskin Gales is an ex-Google employee, holds a Havard MBA and is exceptional at making the sometimes-scary world of advertising clear and easy to understand. Follow Jyll on LinkedIn, TikTok or InstagramBook a coaching call with AnuPPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next PPC Live event is on June 26th in Leeds, UKFollow us on LinkedInFollow us on TwitterJoin our WhatsApp GroupSubscribe to our Newsletter

Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 1/14/2025. As we quickly approach the midway point of the year, we hope this episode serves as a reminder and motivator of what can still be done in 2025. This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels. Show notes -- in this episode we'll cover: Brent answers your questions live. Knowledge from Brent and some of the best wholesalers in the industry. The most important news affecting the wholesaling industry. Your weekly dose of wholesaling motivation. Interviews with industry experts and successful wholesaler. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

In this powerful and brutally honest episode of Seller Sessions, Danny McMillan sits down with Dorian Gorski, a seasoned agency founder, to pull the curtain back on the gritty reality of running an Amazon agency in today's commoditized, AI-driven landscape.

In this episode of the Hook Better Leads Podcast, Tim Brown sits down with financing expert Christopher Scoville from Improveitfy to talk about one of the most misunderstood tools in home services: financing. Discover why offering payment options isn't just an afterthought — it's a powerful sales and marketing strategy that increases close rates, ticket sizes, and customer satisfaction.They cover: • The biggest mistakes contractors make when offering financing • Why “leading with affordability” increases conversions • How HVAC pros and roofers can shift from order takers to real closers • Psychological pricing and website strategies that reduce abandoned leads • What financing info should (and shouldn't) be on your website

Créer un assistant IA, ça peut paraître facile. Créer le bon, c'est autre chose. Dans cet épisode, PPC et Alexandre démontrent pourquoi les assistants polyvalents sont une illusion dangereuse et comment construire des assistants spécialisés qui fonctionnent vraiment bien. On parle UX, prompt engineering, API, mais aussi sobriété numérique. Un épisode pour tous ceux qui veulent optimiser leur temps — sans sacrifier leurs données, ni leur budget.Pour suivre les actualités de ce podcast, abonnez-vous gratuitement à la newsletter écrite avec amour et garantie sans spam https://bonjourppc.substack.com Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Welcome to a milestone episode of Build a Better Agency! This week, host Drew McLellan takes the mic solo to commemorate a remarkable achievement—the 500th episode of the podcast. With nearly a decade of weekly episodes under his belt, Drew reflects on the invaluable lessons that have emerged from ten years of conversations, challenges, and growth within the agency world. In this special episode, Drew distills his journey into five key lessons learned through years of podcasting and agency consulting. From recognizing that agency life is a marathon, not a sprint, to emphasizing the importance of surrounding yourself with the right team, Drew candidly addresses both the successes and the struggles that come with leading and growing a business. He offers practical wisdom on staying adaptable, celebrating milestones, and taking care of your own wellbeing—insights applicable whether you're a new agency owner or a seasoned industry veteran. Drew also shares why having the right support system is crucial, illustrating how learning and growing together creates a thriving agency community. He dives into the values that drive AMI, especially the commitment to leading with love, and how clear core values and business practices act as guiding principles during both calm and challenging times. If you're looking for inspiration, reassurance, or tangible takeaways to apply to your agency, don't miss this landmark episode. Drew's reflections are a heartfelt thank you to listeners, guests, and partners, as well as a rallying call for the next 500 episodes—reminding all of us that the agency journey is a whole lot better when we travel it together. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Embracing agency ownership as a marathon, not a sprint The critical value of ongoing learning and adaptability Prioritizing self-care and celebrating small wins along the way Building and nurturing a strong, supportive team culture Leading with core values—especially love and gratitude Using clear boundaries and best practices to guide agency decisions   The power of community: why together is always better

Send us a textVisibility on Amazon in 2025 depends on how you structure your listings. This breakdown covers the areas that directly affect SEO performance. Simple, real tips sellers can apply today.Grab the free SEO toolkit made for serious Amazon sellers: https://bit.ly/42GYZUj#AmazonSEO #AmazonListingTips #EcommerceMarketing #AmazonFBA #ProductRankingWatch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsNeed expert advise with your SEO strategy? Book a call with us: https://bit.ly/44uHuaRTimestamps00:05 - What Matters Most in 2025 SEO00:24 - Why Your Listing Title is Critical01:00 - Understanding Amazon URL Keywords01:44 - Changing Slugs for Google SEO02:44 - Backend Fields You Shouldn't Miss03:36 - Bullet Points and SEO Phases Explained04:59 - The Power of Brand Story for SEO06:03 - What to Know About A+ Content Alt Text08:16 - How Generic Keywords Work Now09:31 - Backend Setup for Indexing10:38 - How to Track SEO Performance with Cerebro12:22 - Competitor Brand Keyword Risks13:01 - Best Practices for Finding New Keywords13:56 - Four SEO Phases Explained15:27 - Why Organic Indexing Beats Paid Rankings16:12 - Final SEO Advice for 2025----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

The digital marketing strategy behind Rocket Mortgage's $5.1 billion success reveals surprising strengths and weaknesses, creating unprecedented opportunities for forward-thinking marketers.While their revenue grew 34% last year, their approach contains a critical flaw that's costing them millions in potential growth despite spending $824 million annually on marketing.For businesses targeting high-value customers in competitive industries, understanding these strategic insights isn't just smart — it's becoming essential.In this episode, I reveal:• The hidden mechanics behind how Rocket achieves crystal-clear value propositions that convert (including how they structure CTAs with specific benefits rather than generic language)• Strategies to build a content marketing engine like Rocket's "Learn" section — which drives 1.4 million monthly organic visits and establishes crucial authority in a regulated industry• Why Rocket's failure to rank for commercial keywords is forcing them to spend millions on paid search — and how to avoid this expensive mistake in your own strategy• The exact content formats that high-converting mortgage sites should feature (based on competitor analysis of top-ranking finance sites)I'll share real-world success stories, including how we've helped mortgage clients implement similar strategies for exponential growth by balancing informational and commercial keyword targeting.As I explain in the pod:"Rocket should be dominating for commercial search terms like 'mortgage lenders' and 'mortgage calculator,' but they're leaving tens of millions in potential revenue on the table. Instead of ranking organically, they're paying millions monthly in PPC and affiliate commissions to get in front of the same customers they could reach for free."If you're ready to implement these strategies while avoiding Rocket's costly SEO mistakes, this episode provides your complete action plan for sustainable, efficient growth in competitive markets.Get the show notes:https://exposureninja.com/podcast/353/Listen to these episodes next:How We Earned a 600% Lead Gen Boost for Mortgage Lender in ONLY 4 Monthshttps://exposureninja.com/podcast/326/How Monzo Disrupted a $273B Industry...with Basic Marketinghttps://exposureninja.com/podcast/322/Steal This $7M SEO Strategyhttps://exposureninja.com/podcast/245/

¿Te has preguntado alguna vez cómo un buen lanzamiento puede determinar el éxito de tu producto en el mundo del comercio electrónico? Aprende a dominar el arte del lanzamiento de productos junto a José Eduardo, quien nos acompaña desde España para revelar secretos cruciales sobre cómo triunfar en plataformas como Amazon y Walmart. Desde estrategias de precios hasta el uso de herramientas como Helium 10, José comparte conocimientos esenciales para diseñar un lanzamiento que maximice tus oportunidades de éxito, incluso en mercados altamente competitivos. Con un enfoque especial en la planificación financiera y el cálculo de unidades, te ofrecemos un mapa claro para que tu producto no solo llegue al mercado, sino que lo conquiste. Por otro lado, nos adentramos en las estrategias de posicionamiento y la importancia de un equilibrio entre ventas orgánicas y publicidad pagada. Analizamos cómo ciertas tácticas de PPC pueden ser la clave para abrirte camino en mercados saturados, sin olvidar que la presencia en redes sociales y la continua actualización en inteligencia artificial son pilares para cualquier emprendedor. José nos invita a ver los constantes cambios del mercado como oportunidades, no como obstáculos, y comparte sus plataformas de contacto Tu Proyecto Parallelo.com. Acompáñanos en este episodio donde aprender sí o sí será tu mejor inversión. En el episodio #173 de Serious Sellers Podcast en Español, platicamos de: 00:00 - Lanzamiento De Producto en Amazon 18:10 - Estrategias Para Lanzamiento De Productos 31:04 - Presencia en Redes Sociales Y Formación

Shane, Cody, Brandon and Ty dive into a 4 round mock draft post-NFL Draft and discuss some of the risers, fallers and how we're adjusting in our dynasty fantasy football leagues. This Mock Draft is based on a 12 team, Start 9, Tiered PPR (0.5 for RB, 1.0 for WR, 1.75 for TE), with a 0.15 PPC.

This episode is part one of this two-part seller strategy masterclass that shows how to find product opportunities, keyword research, and spy on competitors using Helium 10's Chrome Extension. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Could the Helium 10 Chrome Extension be the secret weapon in your Amazon selling arsenal? In this episode, Carrie Miller joins us to unveil the transformative potential of this powerful tool for sellers at every level. With features like the Xray tool and ASIN Grabber, you can discover how to analyze sales, target PPC campaigns, and track competitor inventory with ease. Carrie shares her expertise, shedding light on identifying product opportunities and gaining insights into competitor strategies across platforms such as Amazon, eBay, Etsy, and Shopify. Explore advanced strategies for product analysis and competition monitoring with us. Learn how to leverage competitor inventory levels and keyword density analysis to uncover gaps in the market and optimize your product listings. We dive into the significance of understanding product variations, seller strategies, and fulfillment methods to enhance your marketplace positioning. Plus, we provide practical advice on utilizing tools like Helium 10 Alerts to stay ahead of the competition and maximize profitability. Our conversation also highlights the importance of optimizing product packaging, especially for those using Fulfillment by Amazon (FBA). Discover how small changes in packaging dimensions can significantly impact your profit margins and learn how to assess costs accurately using the Profitability Calculator. Whether you're a beginner or an advanced seller, this Helium 10 Chrome Extension masterclass offers invaluable insights into boosting your sales, optimizing advertising efforts, and much more. Don't miss the opportunity to elevate your Amazon business with these strategic tools and techniques. In episode 662 of the Serious Sellers Podcast, Carrie talks about: 00:00 - Seller Strategy Masterclass on Helium 10 Chrome Extension 00:29 - Leveraging Amazon With Chrome Extension 04:39 - Supplier Finder Chrome Extension Analysis 07:34 - Analyzing Product Demand and Competition 12:25 - Marketplace Analysis for Amazon Listings 15:06 - Product Analysis Strategies for Amazon 19:46 - Pricing History and Stock Monitoring 22:18 - Maximizing Profitability Through Packaging 23:44 - Amazon Profitability Calculator for TikTok Shop 28:58 - Product Bundle Strategy for Increased Sales 31:25 - Chrome Extension Masterclass Part Two  

Send us a textSellers often ask why hiring an Amazon agency is better than building their own team. Here's the answer. There's more going on behind the scenes than most people realize when comparing both options. What sellers get might surprise you, and it's not just about saving time or money.You don't have to do it alone, book a call and get the Amazon help your brand deserves: https://bit.ly/4jB8k5O#WhyHireAnAgency #AmazonAgency #AmazonSellerHelp #amazonsellers  #EcommerceSupportWatch these on YouTube:What's Good, Bad, & The SEO/PPC Golden Ratio: https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZHYou're Losing Money If You Don't Know This About Amazon Targeting https://www.youtube.com/watch?v=mkyM-bDanck&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY----------------------------------------------Want better rankings on Amazon? Download our free SEO toolkit and start optimizing smarter: https://bit.ly/3RMqfudWant better ads on Amazon? Get the PPC guide that shows you what really works: https://bit.ly/4d7jNI8Timestamps:00:00 - Why Hire an Amazon Agency?  00:16 - Deep Experience Across Many Brands  01:14 - How Agencies Scale Faster Than Internal Teams  02:34 - The Real Cost Difference  03:28 - Skills and Services You Can't Find in One Person  03:49 - Outside Insight That Helps You Grow  04:30 - Faster Results From Day One  05:22 - Final Reason to Hire an Amazon Agency----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Today on the Wholesale Hotline Podcast (Wholesaling Inc Edition), Brent Daniels sits down with Randy Gua, who shares a wild story of a probate deal involving a house overrun by parrots, ultimately netting him a $44,000 assignment fee. Show notes -- in this episode we'll cover: Randy breaks down how one $10,000 deal from a single Deal Machine postcard led to a $15K flip and eventually a 4-plex buy—proving consistent, targeted mailers still bring big wins. Why Randy swears by cold calling probate and pre-probate lists himself instead of outsourcing to VAs, explaining how his EMT background gives him an edge in high-stress, people-focused situations. The importance of belly-to-belly acquisitions and radical transparency with sellers—Randy explains how he navigates objections, resets expectations, and closes with empathy and precision. Despite earning just under $200K in 2024, Randy's got his sights locked on $375K for 2025, doubling down on marketing, personal growth, and staying in rooms with people smarter than him. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Send us a textAmazon sellers lost the main image hack. Now Amazon is testing changes to product titles. These updates could affect clickthrough rates, listing performance, and search visibility. Learn how this might impact your Amazon listing optimization.Book a call with us and get real advice that actually helps your sales: https://bit.ly/44uHuaR#AmazonSellers #AmazonFBA #EcommerceNews #AmazonUpdatesWatch these videos on YouTube:Is Amazon Suppressing Your Listing Image Hacks? https://www.youtube.com/watch?v=npD7UjHkkL8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=3Amazon Changed SEO Again https://www.youtube.com/watch?v=qIao9ijrMDQ&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=9-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsDownload the free Amazon SEO toolkit and start fixing what's actually holding your listings back: https://bit.ly/3ShwQwMTimestamps00:00 - Another Change Amazon Sellers Didn't Ask For00:40 - Amazon's Survey on Two-Part Titles01:50 - Why Titles Are Crucial for Clickthrough02:25 - Amazon's Plan: Split Titles and Highlights03:05 - This Sounds Like Bullet Points04:10 - Main Image Hack Connection05:00 - Amazon Isn't Listening to Sellers06:10 - Why This Might Hurt Your Conversion Rate07:25 - Will This Actually Help Shoppers?08:10 - What Might Happen Next----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 1/14/2025. As we quickly approach the midway point of the year, we hope this episode serves as a reminder and motivator of what can still be done in 2025. This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels. Show notes -- in this episode we'll cover: Brent answers your questions live. Knowledge from Brent and some of the best wholesalers in the industry. The most important news affecting the wholesaling industry. Your weekly dose of wholesaling motivation. Interviews with industry experts and successful wholesaler. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Welcome to another can't-miss episode of Build a Better Agency! This week, host Drew McLellan invites negotiation expert Mike Lander to shed light on a critical, and often misunderstood, stage of growing your agency: the art of winning new business and, crucially, negotiating strong client contracts. If your agency is hustling for fresh opportunities in the midst of economic uncertainty, this discussion is perfectly timed to help you secure the deals that matter—on terms that support your profitability and long-term growth. Mike Lander brings a unique dual perspective as both a former procurement director (the “buy side”) and current advisor to agencies navigating the “sell side.” Together with Drew, he explores why so many agencies trip up after being “awarded” new business, mistaking the proposal win for the finish line when, in reality, it's the starting point for some of the most pivotal work ahead. Mike reveals how agencies can better qualify opportunities, avoid that painful “close second” outcome, and, above all, approach negotiation with a mindset of mutual value creation rather than desperate discounting. The episode dives deep into actionable best practices you can deploy immediately—from building a robust qualification scorecard and prepping for negotiations, to mastering the art of trading instead of discounting. Mike and Drew also tackle the importance of agency differentiation, emphasizing why expertise and industry-specific knowledge trump generic promises of creativity or methodology. Plus, learn how to lead conversations with the kind of value, risk mitigation, and trust-building that makes your agency stand out in a crowded, competitive field.  Whether you're tired of burning countless hours on unwinnable pitches or want to strengthen your contracts for better client and agency outcomes, you'll find a wealth of insights in this episode. Get ready to rethink your approach to business development—and leave with concrete “homework” that will set your agency up for more wins, stronger partnerships, and greater profitability. Don't miss it!  A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Rethinking the pitch process—why winning isn't the finish line, but just the beginning   The dangers of chasing bad-fit clients and how to develop a qualification scorecard Differentiation strategies beyond methodology and “our people”—the real keys to standing out Communicating value and risk to buyers—focusing on afters, measurable results, and case studies Stop discounting and start trading—how agencies should approach contract negotiations The art and science of being a trust builder versus a pushover in negotiations Why creative excellence alone won't win the deal—and separating creative from commercial conversations

Learn how leveraging Amazon's Search Query Performance data and strategic split testing can drive more sales and potentially earn you thousands in additional revenue. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if a slight tweak could skyrocket your Amazon sales? Join us as we unpack the transformative potential of Amazon's Search Query Performance data with our special guest, Destaney Wishon of BTRmedia. Together, we shed light on the often-overlooked metrics like conversion and click-through rates (CTR) that can dramatically boost revenue when optimized. Picture this: a mere 4% increase in conversion rate translates into an additional $1,200 in sales for a $30 product. These insights are as vital as traditional PPC, keyword research, and AI advancements in scaling your Amazon-selling success. Ever wondered how powerful your product images can be in driving sales? We dissect a fascinating case study on a hemp pain cream to reveal how various images impact click rates. By leveraging tools like Helium 10 Audience, powered by PickFu, we gather audience feedback and discuss the importance of regularly updating images to cater to the preferences of specific customer segments. The results highlight the critical role of understanding your target audience and tailoring product presentations to meet their needs for improved market performance. Unlock the secrets of optimizing your product's visibility with search query analysis, even if you don't have access to advanced tools like Helium 10's Search Query Analyzer tool. We guide you through using Amazon's Seller Central to access valuable sales data and discuss strategic optimization of keywords and conversion rates. A real-life example illustrates how focusing on specific keywords, such as "CBD roll on," and boosting ad placements can increase sales. By understanding the relationship between organic rankings and ads, you can make informed decisions that enhance your product's profitability. In episode 660 of the Serious Sellers Podcast, Bradley and Destaney discuss: 00:00 - Leveraging Amazon Data for Sales Growth 00:29 - Amazon Search Query Performance Strategy 06:45 - Optimizing Amazon Images for Increased Sales 08:01 - Impact of Listing Images on Conversion Rate 11:26 - Search Query Performance and Product Optimization 11:50 - Analyzing Amazon Data for Optimization 15:06 - Helium 10 Search Query Analyzer Tool 19:55 - Amazon Search Data Insights 23:19 - Maximizing Amazon Search Query Data 25:00 - Search Grid Performances 30:14 - Keyword Rankings and Sales Optimization 33:03 - Improving Sales Through Search Query Analysis 35:40 - The Power of Organic Ranking 38:51 - Enhancing Product Images for Sales

In this episode of The Wealthy Way podcast, I sit down with Robert Wensley, the CEO of Investorlift, the #1 real estate software for selling off-market properties (also known as dispositions). We dive into everything from the current state of the wholesaling industry to how technology, like AI, is reshaping the real estate market. Robert shares some amazing insights on how Investorlift is adapting to market changes, including their new free version and AI updates. We also talk about the impact of PPC (pay-per-click) marketing and how the market shifts are affecting wholesalers. Plus, Robert offers some fascinating thoughts on how technology—like Tesla's supercharging network and AI bots—can change the way we live and work. We also get into some big picture topics like Trump's executive orders, the future of living costs, and the role of technology in lowering those costs. You don't want to miss Robert's take on how the job market is changing and why innovation is the key to moving forward. If you're an entrepreneur, especially in real estate, you'll walk away from this episode with a ton of valuable tips and insights that can help you grow your business, stay ahead of the trends, and maintain balance in life. Tune in now for a great conversation with Robert Wensley! Connect with Robert: Website: https://admin.investorlift.com/register?code=zxeTVP5p IG: https://www.instagram.com/robertwensley/ YouTube:  @investorlift Get access to our real estate community, coaching, courses, and events at Wealthy University https://www.wealthyuniversity.com/Join our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://www.wealthykingdom.com/ If you want to level up, text me at 725-527-7783!--- About Ryan Pineda: Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue. Ryan has amassed over 2 million followers on social media and has generat...