Podcasts about PPC

Amazon will soon break up your variation listings. Sponsored products are now showing up on Alexa. Soon, all TikTok Shop sellers will have to use a native AI-based PPC tool. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Removal of irrelevant variation themes will start September 2 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRVozVFk2UlpLQ0xSUk05 Alexa+ tests product discovery through conversational AI https://advertising.amazon.com/en-us/resources/whats-new/alexa-test-product-discovery-through-conversational-ai/ TikTok's new AI mandate is getting backlash from big advertisers https://www.businessinsider.com/tiktok-gmv-max-september-shop-ads-big-brand-pushback-2025-8 Amazon Deal Types https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQlFYRTJDR1RLTVlBS1lG Protect your account health by preventing trademark violations https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVUZVVFlUWFhENE5VQlJB Boost Labor Day sales with Outlet deals https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNDVYMks1RlU4NE4zRzNU Update to percentage-off promotions without claim codes https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTEdEQzc0UzRKOTVZQlZR As we prepare for episode 700 of the Serious Sellers Podcast, Bradley is excited to share our new global launch strategies and keyword research adventures. From an upcoming Maldives trip to a Bali blast episode, we offer insights into optimizing listings and securing top search results for key product launches. With practical tips and strategies, this episode is a must-listen for anyone looking to thrive in the evolving e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:04 - Huge Variation Update 05:46 - Alexa + Showing Ads 09:21 - EU Inventory Heat Maps 11:07 - TikTok AI Ads Change 12:29 - Amazon Deal Types 16:19 - Amazon Influencers 20:39 - Trademark Rules Reminder 21:43 - Labor Day Outlet Deals 23:00 - % Off Promos 23:41 - 2 PPC Workshops Next Week!

Mansour Norouzi from Incrementum Digital sits down with Michael to discuss 12 free Amazon features your brand should be using. From Brand stories and profiles, to B2B pricing and marketing, the pair discuss a wide range of free options to help elevate your brand. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We'll see you in The PPC Den!

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours. Show notes -- in this episode we'll cover: Master cold calling, lead generation, and sales scripts to consistently close deals. You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems. Learn how to build confidence, overcome objections, and dominate your local market. Brent shows how talking to people is the fastest, most direct path to wholesale success. Real-life case studies, role plays, and mindset shifts that turn hustle into high income. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels. Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 1/21/2025. Show notes -- in this episode we'll cover: Brent answers your questions live. Knowledge from Brent and some of the best wholesalers in the industry. The most important news affecting the wholesaling industry. Your weekly dose of wholesaling motivation. Interviews with industry experts and successful wholesaler. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

In Episode 18, we chat with a friend of the show, Ben Polland. Ben is one of the biggest names in the golf industry as last year's champion of the PPC, as well as being the Director of Golf at Shooting Star in Jackson Hole, Wyoming. We go way back with Ben and relive some fun, and not so fun memories of his career.

What will Google look like 5 years from now? This week Chris Schaeffer discusses how AI will change the way people search and gather information and what that means for PPC managers. Also Chris discusses the right way to use audiences in Google Ads. If you aren't using audiences in your search campaigns this episode is critically important for you to hear!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/n1Bt9LHwSs0Submit a Question - https://www.paidsearchpodcast.com

Welcome to another episode of Build a Better Agency! In this special solo cast, host Drew McLellan tackles one of the perennial challenges and hottest conversations among agency leaders: how to strategically shape your agency team for lasting success. Drawing on decades of experience and access to the financial workings of hundreds of agencies, Drew provides listeners with a timely and insightful look at evolving team structures as agencies gear up for 2026. Drew shares fascinating trends shaping today's agency workforce, including the rise of smaller in-house teams, increased reliance on part-time employees, contractors, and global talent, as well as the impact of AI on traditional roles. He explores why the most profitable agencies typically have teams between 12 and 40 people, and details how agencies are leveraging a blend of strategic full-timers and specialized contractors to maximize expertise while remaining nimble. Throughout the episode, Drew challenges listeners to move beyond old paradigms of in-house staffing, instead embracing flexible models that respond to both economic realities and shifting client needs. Listeners will gain practical advice for preparing their own agencies for the future. Drew urges owners to focus on cultivating "Sherpa-like" team members—those who act as strategic guides and teachers for clients, rather than simply executing deliverables. He highlights the growing importance of nurturing a culture of continuous learning and adaptability, as well as prioritizing skills and problem-solving ability over traditional credentials in new hires. If you're ready to future-proof your agency, enhance your strategic value to clients, and reimagine what a modern, high-performing agency team should look like, this episode is packed with actionable insights and food for thought. Whether you're planning for next quarter or looking ahead to 2026, Drew's thoughtful analysis and forward-thinking advice will help you start important conversations about the future of your agency A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Shifting agency team structures for maximum profitability The growing blend of full-time, part-time, and contract talent Leveraging global talent for specialized and technical roles The impact of AI on team composition and the “hollowing out” of the agency pyramid Evolving client needs: strategic partners and “Sherpa”-style leadership Rethinking hiring for skills and adaptability over formal education   Building a learning organization to stay ahead in a rapidly changing landscape

What's up, Badger Nation! Today, we have Sam Lee from Trivium joining us again. We'll be diving into the evolution of product videos — from starting with simple static images on your product pages to creating videos that are repurposed for Sponsored Brand campaigns.Sam will share his insights on how these videos evolve, what works and what doesn't, and who should be thinking about moving up the marketing funnel — from Amazon DSP and online video to streaming TV.If you've ever wondered how to make your product videos work harder across different platforms, this episode is for you. We'll see you in The PPC Den!

Send us a textAmazon has stopped spending on Google ads, and it's causing a sharp decline in product traffic. Sellers are already seeing fewer sessions and clicks, affecting campaign performance. This shift could impact costs, visibility, and long-term brand growth on the platform.Feeling the impact of lower traffic? Get real strategies that adapt to platform changes, book your call today: https://bit.ly/4jMZtxuGet instant FREE access to 300 proven Amazon tips and start solving problems faster today: https://bit.ly/4ft3s1w#AmazonTraffic #EcommerceNews #PPCstrategy #OnlineSalesTips #AmazonAdsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw-----------------------------------------------Tired of marketplace limits? Let's talk real growth with DTC strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Amazon Traffic Is Dropping00:18 - Amazon Stops Spending on Google Ads00:43 - Did This Increase Amazon PPC Costs?01:13 - Traffic on Amazon Down 13%01:28 - What Brand Owners Should Do Next01:38 - UGC on TikTok Still Works02:04 - Is Amazon Trying to Own Customer Data?03:00 - Speculations on Amazon's Strategy03:15 - Daily Amazon Updates and Final Thoughts----------------------------------------------Follow us:LinkedIn: https://hubs.ly/Q03ClQRm0Instagram: https://hubs.ly/Q03ClSmD0Pinterest: https://hubs.ly/Q03ClVJt0Twitter: https://hubs.ly/Q03ClRNd0Subscribe to the My Amazon Guy podcast: https://hubs.ly/Q03ClTjw0Apple Podcast: https://hubs.ly/Q03ClPSR0Spotify: https://hubs.ly/Q03ClLQ20Support the show

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours. Show notes -- in this episode we'll cover: Master cold calling, lead generation, and sales scripts to consistently close deals. You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems. Learn how to build confidence, overcome objections, and dominate your local market. Brent shows how talking to people is the fastest, most direct path to wholesale success. Real-life case studies, role plays, and mindset shifts that turn hustle into high income. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Send us a textSome sellers own the product, brand, and UPC but still can't list on Amazon. Missing brand registry links, UPC data mismatches, and catalog errors are often the cause. Common fixes include linking the UPC to GTIN fields, doing template uploads, and submitting proper packaging images.Get expert help to fix your Amazon listing issues before they cost you more sales. Book a call with us: https://bit.ly/4jMZtxuGet instant FREE access to 300 proven Amazon tips and start solving problems faster today: https://bit.ly/4ft3s1w#AmazonListingHelp #BrandRegistryFix #AmazonUPC #AmazonSellerTips #FixAmazonListingWatch these videos on YouTube: This Amazon Report Can Save Your Listings! https://www.youtube.com/watch?v=L9WxyAmipCc&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZILHow to Fix Amazon Error Code 8541 (Simple Guide): https://www.youtube.com/watch?v=AgH2YkD_Dho&list=PLDkvNlz8yl_ZtZAhInHLZiRq2TBiQ2A2i-------------------------------------------------Avoid losing sales. Download the Amazon Crisis Kit and fix your account issues before they get worse: https://bit.ly/4maWHn0Stop wasting ad spend, use the PPC strategies in our guide to keep winning clicks that convert: https://bit.ly/4lF0OYXGet the SEO toolkit that helps you target the right keywords in every phase of your Amazon growth: https://bit.ly/457zjSlTurn your Amazon store into a sales machine, book a DTC strategy session to get your roadmap: https://bit.ly/4kOz6rrTimestamps00:00 - Amazon Blocks You from Selling Your Own Product00:26 - Common Product Listing Errors and Signs to Watch00:50 - Brand Registry Might Not Be Connected to Your ASIN01:22 - Importance of GTIN and UPC in Seller Central02:09 - What to Do If UPC Fix Doesn't Work02:57 - Submitting Cell Phone Images with Branding03:43 - Why Amazon Rejects Sticker Logos04:01 - What Happens If Brand Registry Gets Revoked04:24 - Final Steps and Summary-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you stuck chasing new clients while ignoring the goldmine in your past customer list? Does your agency feast on projects but starve for predictable revenue? Today's featured guest knows what it's like to hit a growth ceiling and being tired of the one-and-done client hamster wheel. He shares how he pivoted his agency after becoming a HubSpot partner, why he turned to project-based work after customer habits changed following the pandemic, and how he got out of the dreaded “no man's land”. Eric Baum is the CEO and founder of Bluleadz, a HubSpot Onboarding and Implementation Agency dedicated to transforming the way companies market, sell, and service their customers through the power of the HubSpot platform. He'll discuss his cash flow challenges, pricing mistakes that almost tanked the business, and how EOS helped him escape “no man's land.” If you're stuck in the fulfillment hamster wheel or scaling past $5M feels like pushing a boulder uphill... listen up. In this episode, we'll discuss: Reinventing his agency as a HubSpot partner. The real scaling struggle: cash flow. Why project-based doesn't mean profitless. Strategic partnerships are the future. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Accidental Founder, Intentional CEO Back in the Yellow Pages era, Eric was running two service-based franchises and needed a better way to market them. He brought marketing in-house for PPC, SEO, web dev, and that hire didn't just turn things around. It turned into a new business. Fast-forward a few months, and other franchise owners across the country started asking for help. Eric spun that in-house team into an agency, and had 50 clients out of the gate. As many owners before have admitted to, Eric started out charging way too low—$250 to $500/month. “I don't know how I didn't go broke right out of the gate,” he laughs. And if you've ever undercharged in the early days, you'll feel that one deep in your soul. Reinventing the Agency (and Himself) Around HubSpot The turning point came when Eric discovered HubSpot and pivoted Bluleadz to become a certified partner. That's when the “real” agency began, as he started to study the industry and figure out what he had to do to be profitable, take care of his team, and do it without necessarily doing all the sales work all the time. From there, Eric leaned into strategy, profitability, and systems. He stopped trying to be the everything guy and started building an agency that didn't need him in the trenches every day. Fifteen years later, his agency isn't just thriving. It's structured, profitable, and on track to hit 8 figures. Life in “No Man's Land” – The $1M to $5M Plateau After fifteen years in the industry and getting closer to the eight-figure mark, one of the things that most surprised Eric was getting stuck in the ugly middle: the zone between $1M and $5M where a lot of agency dreams go to die. Many call it “no man's land,” and if you've been there, you know the pain. “It was up, down, up, down,” he says. “I'd grow, then lose key employees. Revenue would spike, then tank. I kept asking, ‘What am I doing wrong?'” The answer: a lack of structure. So about nine years ago, Eric implemented EOS (Entrepreneurial Operating System). That gave his agency the foundation it needed—vision, accountability, and a cadence to scale. It didn't fix everything overnight, but it got the business out of reaction mode and into growth mode. The Real Scaling Struggle: Cash Flow Even with all that success, Eric's biggest constraint today isn't clients or talent. It's cash. In the agency world, sometimes you can grow so fast that you can actually outpace your ability to fund it. As Eric explains, “Receivables stack up. You can't hire, build, or invest without the cash reserves in place to hit the down terms.” For instance, just this year his agency was down 20% compared to last year because of all the uncertainty for businesses. Sound familiar? So far, Eric's solution has been airtight payment terms. They moved away from waiting on client deliverables and toward milestone-based billing. They typically charge: 50% upfront 25% after month one 25% at month two or fixed date Not based on deliverables. Based on time. Why? Because waiting on clients kills momentum (and your margin). “We used to wait months to get that final 50%. Now we're often 100% paid before a project is even done.” Moral of the story? Set clear terms and stop letting clients hold your agency hostage. Project-Based Doesn't Mean Profitless If You Structure It Right Five years ago, 85% of Bluleadz's revenue came from retainers. Then COVID hit. Buying behavior shifted fast. Clients wanted results without long-term commitments. So Eric pivoted hard into project work—today, 80–85% of their revenue comes from one-off HubSpot onboarding and implementation projects. That means 50–75 new customers per month, each on 30 to 90-day timelines. The lesson: project-based doesn't have to mean chaos - if you systemize delivery and payment. However, Eric does admit he and his team had been failing to recapture clients for a second or third project. “We were just focused on getting new clients through the door.” Instead of nurturing clients post-delivery, they handed off the project and moved on. Meanwhile, past clients drifted—only to come back a year or two later in total chaos saying, “We lost our HubSpot guy. Can you help?” The opportunity cost was massive. They are currently working on recapturing these relationships. By reselling past clients, his agency could double or triple revenue in a year. The Triple-Team Model: Sales, CSM, Implementation In their efforts to start creating more lifetime value for customers, Eric's agency introduced Customer Success Managers (CSMs)—not just to check in, but to hunt for value. CSMs dig into each client's needs post-project, surface upsell or cross-sell opportunities, and feed them back to the sales team. Now they're farming the base, increasing LTV, and stacking wins without chasing cold leads. This third new role adds a new layer to his team's structure, which he now breaks down as: Salespeople close net-new deals and join key milestone calls.           Implementation Specialists own delivery and are the client's main point of contact. CSMs sit above delivery, watching for success gaps, retention issues, and upsell opportunities. “Salespeople are hunters, not farmers. Trying to make them farm didn't work. So we changed the model.” This layered structure gives clients clarity, keeps teams focused, and ensures no growth opportunity slips through the cracks. Strategic Partnerships Are the Future Another key reason Bluleadz is scaling so quickly is partnerships. They're one of HubSpot's top onboarding partners, and at one point this partnership drove most of his agency's net new leads. More recently, however, as they start to expand their efforts to engage past clients, only 40% of their leads come from HubSpot, while 30% comes from existing customers, and another 30% from their inbound marketing efforts, other strategic partners, and referrals. This makes for a more balanced pipeline: “Inbound, outbound, and strategic partnerships”. Those are the three pillars in the Playbook. You've got ‘em dialed in. As for Eric, he's all in on strategic partnerships, which he considers to be the way of the future. The One Thing Eric Would Do Differently If he could go back and give his younger self advice on agency ownership, Eric would say “Let go faster.” He held on too long to sales, finance, client services… all of it. And every time he finally let go, the agency grew again. Today, Eric has zero departmental responsibilities. His job is vision, strategy, and leadership—and it's paying off. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Send us a textHandling 1000 hyper-niche variations can stall ad strategy, especially when traffic is low. Learn how to simplify campaign structures with auto-targeting and catch-all setups. Understand how to run low-bid, high-efficiency ads and competitive ASIN targeting without overthinking.Want a direct strategy to simplify PPC when you have too many SKUs? Let's break it down together: https://bit.ly/3ZlHh6G #AmazonPPC #AutoCampaigns #AmazonAdvertising #LowBidStrategy #ProductVariationsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Want better ad results? Download our free Amazon PPC Guide and start improving your campaigns today: https://bit.ly/3F8SBfsStruggling to rank higher? Grab our SEO Toolkit for Amazon Sellers and fix your listings the right way: https://bit.ly/4dkfxVBTimestamps00:00 - Managing a Flag Seller With 1000 Product Variations01:03 - Focus on Overall Account Strategy, Not Individual Products01:25 - Understanding the Account's PPC Scope and Budget01:50 - Why This Account Needs Auto Catch-All Campaign02:06 - Step-by-Step Setup of Auto Catch-All Strategy03:09 - Recommended Bids and Budget Setup03:38 - Using ASIN Targeting for Direct Competitor Matches04:25 - Differentiating Products in a Price-Heavy Category04:45 - Final Strategy Summary: Auto Targeting and ASIN Matching05:02 - QR Code Mentioned for Getting Help----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon is gathering sourcing cost data and promoting India-based suppliers through its new manufacturing portal. This move aims to centralize production, design, logistics, and fulfillment under its control. While it may help new sellers, existing brands risk losing product control if they opt in.Get expert help protecting your sourcing strategy: Book a strategy call with us: https://bit.ly/4jMZtxu#AmazonManufacturing #SourcingOnAmazon #AmazonSuppliers #EcommerceSourcing #AmazonFBA2025Watch these videos on Youtube: This Amazon Report Can Save Your Listings! https://www.youtube.com/watch?v=L9WxyAmipCc&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZILHow to Fix Amazon Error Code 8541 (Simple Guide): https://www.youtube.com/watch?v=AgH2YkD_Dho&list=PLDkvNlz8yl_ZtZAhInHLZiRq2TBiQ2A2i-------------------------------------------------Avoid losing sales. Download the Amazon Crisis Kit and fix your account issues before they get worse: https://bit.ly/4maWHn0Stop wasting ad spend, use the PPC strategies in our guide to keep winning clicks that convert: https://bit.ly/4lF0OYXGet the SEO toolkit that helps you target the right keywords in every phase of your Amazon growth: https://bit.ly/457zjSlTurn your Amazon store into a sales machine, book a DTC strategy session to get your roadmap: https://bit.ly/4kOz6rrTimestamps00:00 - Amazon Wants to Control the Entire Supply Chain00:12 - Why Sourcing Cost Uploads Were Just the Beginning00:39 - Manufacturing Central: Amazon's New Portal01:11 - India Is the Focus for Supplier Connections01:56 - Amazon's Long-Term Play to Own Fulfillment02:45 - How Amazon's Control May Impact Product Design03:52 - Can Amazon Use Your Manufacturer to Compete?04:44 - What This Means for New vs. Experienced Sellers05:56 - Pros and Cons for First-Time Amazon Sellers-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode of PPC Live, Anu welcomes Matt Shenton from Croud, one of the biggest global agencies. Matt shares a candid story from his early career about overspending a client's budget and the valuable lessons he learned from that experience. They discuss the importance of accountability, client communication, and continuously monitoring campaign performance. Matt, who is also well-versed in AI and machine learning, offers insights into the current and future landscape of paid search, emphasizing that while AI tools are powerful, human expertise remains indispensable. The episode concludes with actionable advice for both seasoned and junior PPC professionals on navigating mistakes and leveraging AI effectively.00:00 Introduction to PPC Live Podcast00:46 Guest Introduction: Matt Shenton from Croud01:46 Matt's Career Journey and Early Challenges05:19 The Big Mistake: Overspending Incident10:00 Lessons Learned and Advice for Juniors13:39 Managing Teams and Delegating Responsibilities16:13 Tailoring Responses to Mistakes18:06 Ownership and Accountability in Mistakes19:58 Common Industry Mistakes21:54 AI Mistakes and Misconceptions24:48 The Future of AI and Digital Marketing29:12 Fun and Final ThoughtsFind Matt on⁠ LinkedIn⁠Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠ event is on August 14th or October 22ndFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels. Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 1/21/2025. Show notes -- in this episode we'll cover: Brent answers your questions live. Knowledge from Brent and some of the best wholesalers in the industry. The most important news affecting the wholesaling industry. Your weekly dose of wholesaling motivation. Interviews with industry experts and successful wholesaler. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Brandon Rickman is a seasoned real estate investor and entrepreneur who has flipped over 500 houses and owned both short- and long-term rentals. He has raised private money for multiple projects, operates a private lending business, and is currently developing a three-story A-class self-storage facility outside of Atlanta. With over two decades of experience, Brandon has scaled from small residential projects to multimillion-dollar commercial ventures.    

Send us a textIn this video, Steven Pope shares 100 practical Amazon selling tips covering SEO, PPC, CTR, A+ content, brand registry, product launches, and more. Each section is filled with actionable insights to improve product ranking, increase clicks, and boost conversion rates. Learn strategies that sellers use daily to maintain listing health, manage inventory effectively, and drive long-term growth on Amazon.Feel like you already know this and need something more advanced? Download our Advanced Amazon Tips for growing brands: https://bit.ly/45snCUUWatch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Stop wasting ad spend, use the PPC strategies in our guide to keep winning clicks that convert: https://bit.ly/4lF0OYXGet the SEO toolkit that helps you target the right keywords in every phase of your Amazon growth: https://bit.ly/457zjSlTurn your Amazon store into a sales machine, book a DTC strategy session to get your roadmap: https://bit.ly/4kOz6rrTimestamps00:00 - Overview of 100 Amazon Tips00:31 - SEO: Structuring Titles for Keyword Ranking01:36 - Targeting High-Value Keywords in Titles and Images02:34 - Using SEO Phases for Incremental Ranking04:48 - Backend Keywords and Phased Targeting Rules05:54 - Four Phases of Amazon SEO Strategy06:37 - PPC Basics and Budget Allocation for New Sellers08:23 - Launching PPC Campaigns the Smart Way09:44 - Why Auto and Broad Match Should Dominate Your Budget11:50 - Campaign Optimization Without Starting Over12:54 - Adjusting PPC for New Sellers vs Established Brands14:22 - Effective Product Targeting Strategies15:01 - High-Converting Amazon Ad Formats in 202516:58 - CTR Hacks to Triple Clicks Overnight18:39 - Using Keywords and Packaging to Increase Clickthrough Rate20:01 - A+ Content Design and SEO Optimization21:14 - Targeting Specific Customer Avatars for Higher Conversions22:53 - Steps to Launching a Product on Amazon24:12 - Dynamic Pricing for Increased Traffic25:00 - Brand Registry: Protecting and Controlling Listings26:49 - Getting Trademarks Approved Faster28:42 - Choosing Strong Brand Names30:10 - Maintaining Listing Health and Avoiding Suppressions31:36 - Niche Research and Packaging Adjustments for Multiple Audiences32:49 - Bundling Strategies to Increase Perceived Value34:03 - Main Image Optimization for SEO and CTR35:30 - Image Testing and Readability Tips36:30 - Using Inserts and Service to Reduce Returns38:09 - Monitoring NCX Reports and Managing Negative Reviews40:38 - Common Review Manipulation Tactics to Avoid40:44 - Amazon Logistics Advantages and Stockout Prevention42:00 - Choosing the Right Fulfillment Strategy44:18 - Brand Store Optimization for Search Visibility46:55 - Closing Remarks and Additional Resources-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHSupport the show

If you're trying to grow a home service business, your marketing budget is one of your biggest bets — and biggest risks. In this episode of Owned and Operated, John Wilson and Sam Preston host a no-fluff Q&A tackling real contractor questions on lead generation, paid ads, and when to actually bring in an agency.They break down how to allocate marketing spend at every stage — from $1K/month up to $200K — and what it really takes to get traction with LSA, GMB, and PPC. You'll learn how to play offense with your best-performing lead sources, why spreading your budget too thin kills momentum, and how to ride your winning channels like you stole it.If you're struggling to get leads from PPC or Google Ads, they also cover how to fix campaign waste, when landing pages are the problem, and how top operators manage their media vs lead-gen mix to scale past $10M.Whether you're just getting started or dialing in a multi-location growth strategy, this episode is a tactical deep dive into what's actually working right now.

In episode 111, part 1 of Going Forward, Eric Elliott is joined by Marcus Lattimore, former collegiate football All-American NFL running back, and now a celebrated spoken word artist, to explore the power of mindset and resilience. From his early days as an All-American football player to his career-changing injury and beyond, Marcus shares how his life's most challenging moments became the foundation for his most significant growth.In this episode, Marcus opens up about his transition from the football field to spoken word, and how the mental strength he developed as an athlete has shaped his approach to life today. He reflects on overcoming obstacles, pushing through pain, and embracing the power of words to transform his journey. Together, Marcus and Eric dive into the mindset shifts that have helped Marcus navigate both personal and professional hurdles. Marcus shares his perspective on true strength, how it comes from facing adversity head-on, not from avoiding it, and the importance of staying true to yourself even when life changes course unexpectedly.This conversation is packed with lessons on perseverance, authenticity, and the ongoing journey of self-discovery. Whether you're in a transition phase or looking for inspiration to overcome life's challenges, Marcus' story will leave you with powerful takeaways for embracing your own journey forward. Listen now to hear Marcus' powerful reflections and stay tuned for part 2, where we'll dive even deeper into his philosophy on life and success.Connect w/ Eric Elliott: Website: ericelliott.com LinkedIn: @eric-elliott Instagram: @ericmelliott Twitter: @ericmelliott Email: Eric@EricElliott.com Text: 843-279-5843Connect w/ Marcus Lattimore: Instagram: @marcuslattimore_Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by ⁠VIP Marketing⁠.VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

“There's No Good Roofing Salespeople” — How to Build Them Anyway | Dominic CaminataStruggling to find good roofing salespeople? You're not alone. In this episode, Tim Brown sits down with Dominic Caminata, CEO of Renaissance Roofing, to break down why great roofing sales reps are so rare—and exactly how to develop them in-house.You'll learn:Why the roofing industry has a sales talent shortageThe traits to look for when hiring sales repsHow to create a training system that actually worksWhy culture beats commission in long-term performanceHow Dominic built one of the most respected roofing sales teams in the countryIf you want to grow your roofing business beyond yourself, this episode is a must-watch.

Evitar pérdidas en Amazon no es sólo cuestión de vender más, sino de vender de forma estratégica. Roberto Perna lo sabe bien: con más de seis años de experiencia en Amazon FBA, dos marcas registradas y más de un millón de dólares facturados en marketplaces, hoy dirige dos empresas de comercio electrónico y asesora a otros vendedores en producto, lanzamiento y PPC. Su trayectoria le ha enseñado que, en este negocio, el margen y la protección de la marca son tan importantes como la propia venta. Su primer acercamiento fue a través del modelo Wholesale, comprando a distribuidores mayoristas para revender en Amazon. La experiencia fue útil para entender el funcionamiento de la plataforma, aunque no siempre resultaba rentable: “El margen no era tanto”. Peor aún, los bloqueos de marca podían convertir una inversión en una pérdida segura. “Amazon nos suspendía el listing y no había forma de recuperar ese dinero, porque si no vendíamos el producto al final teníamos que liquidarlo o intentar recuperarlo y llevarlo a nuestras bodegas”, explica. Con el tiempo, entendió que la clave para minimizar riesgos estaba en entrar a nichos con barreras de entrada altas, donde la competencia fuera menor y el posicionamiento más sólido. Ese fue el caso del nicho de juguetes, que le permitió escalar su marca privada en toda Europa. Aun así, advierte que muchos novatos caen en la trampa de creer que están construyendo una marca privada cuando en realidad venden genéricos sin protección legal. “La principal causa de pérdida de dinero de los que recién comienzan es no entender el concepto de Marca Privada… Y el segundo error es subir el producto a Amazon sin ser el dueño en el registro de marcas, lo que hace que no puedas proteger tu listing, generar A+ Content ni tener otros beneficios como dueño de marca”, señala. Parte de su metodología para reducir riesgos es comenzar con pruebas pequeñas y bajo control. Lanzar cientos de unidades de un producto no validado es, para él, una receta segura para perder dinero. “Yo puedo hacer una prueba de un producto con el listing de mi propia marca y la diferencia va a ser el costo del registro de la marca… Si hacemos un test de 20 unidades está bien, pero no de 200 unidades, porque tienes que reducir el riesgo”, comenta. Validar no sólo implica probar, sino también observar lo que funciona en el mercado y cómo diferenciarse de forma efectiva. “La validación más grande es tener un historial de marcas o personas que ya están teniendo resultados en ese mercado, y luego tengo que evaluar mi diferenciación”, agrega. Esa diferenciación, sin embargo, no puede quedarse en cambios superficiales. La competencia en Amazon es tan profesional que un color distinto o una variante extra pueden ser copiados en semanas. Por eso, Roberto apuesta por trasladar ideas ganadoras de otros nichos y cuidar la identidad visual como un activo estratégico. “La gente compra por los ojos. Si logro ser diferente visualmente a los demás eso me puede bastar para conseguir una cuota de mercado interesante en mi nicho, pero debemos proteger nuestra identidad visual para que ningún otro lo copie”, concluye. Instagram: @roberperna

Welcome to another thought-provoking episode of Build a Better Agency! Host Drew McLellan is joined by serial entrepreneur and AI transformation expert Greg Shove for a timely conversation that will change the way you think about integrating artificial intelligence into your agency. If you've been wondering how to move beyond surface-level AI experiments and truly future-proof your agency, this episode is a must-listen. Greg shares his unique journey from being a non-technical founder in Silicon Valley to steering his latest venture, Section, into the heart of the AI revolution. Drawing on real-life examples and client experiences, Greg breaks down the critical stages agencies must navigate to become truly AI-enabled—from overcoming workforce anxiety to moving entire teams from novice to proficient. He and Drew discuss why deploying AI isn't like rolling out traditional software, the pitfalls of treating it as such, and why thoughtful, transparent leadership is essential in guiding teams through change. Listeners will walk away with practical frameworks like OAT (Optimize, Accelerate, Transform) to help assess where their agency sits on its AI journey and concrete steps for encouraging adoption across their team. Greg also provides actionable advice for evaluating the sea of AI tools on the market, empowering agency leaders to strategically experiment and prioritize high-value use cases without getting overwhelmed. Plus, they dig deep into the profound business model shifts AI will bring—and how being prepared to pivot can turn disruption into your agency's biggest opportunity.   Whether you're anxious, excited, or somewhere in between about the rapid pace of AI, this episode will inspire you to lead the change confidently. Tune in to reimagine how you—and your team—can harness AI to drive efficiency, deepen client value, and stay ahead in a fast-transforming industry.  A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.   What You Will Learn in This Episode: Navigating workforce anxiety and resistance around AI adoption   Moving agency teams from AI novices to confident, proficient users Why deploying AI isn't like traditional software rollouts Building a culture of experimentation and continuous learning with AI Prioritizing high-value use cases over chasing every new tool The importance of leadership engagement and transparency around AI Preparing for future business model shifts driven by AI innovation

Send us a textPhrase match keywords often sit between exact control and broad flexibility in Amazon ads. This video explains how to use them, when to separate them from exact matches, and how to avoid overlapping data. Keyword setup and match type choice can directly affect your ad budget and targeting accuracy.Get clarity on when to choose phrase match and stop wasting ad spend. Book a strategy call with us: https://hubs.ly/Q03C0VhB0#AmazonAdvertising #PhraseMatch #AmazonPPC #KeywordStrategy #EcommerceAdsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://hubs.ly/Q03C0XPq0Why Turning Off Ads Kills Sales and Rankings on Amazon https://hubs.ly/Q03C0X5C0-----------------------------------------------Grab the PPC guide smart sellers are using to stop wasting ad spend and start making profit: https://hubs.ly/Q03C0VfK0Want more clicks? Check out our CTR service to make your listings stand out: https://hubs.ly/Q03C0RVv0Download the Crisis Kit now, because waiting until it's too late isn't a strategy: https://hubs.ly/Q03C0VgF0Timestamps00:00 - What Phrase Match Actually Means00:26 - Comparing Phrase, Broad, and Exact Match01:19 - Real Keyword Example: Blue Balloons02:27 - When Phrase Match Outperforms Broad03:00 - Should You Run Phrase and Exact Together?04:45 - Keyword Count for Launch Campaigns05:50 - Keyword Placement in Listings for SEO06:35 - How to Adjust Bids Based on Keyword Rank07:15 - Competitor Keywords: What to Use and Why08:12 - When to Avoid Branded Terms in Listings----------------------------------------------Follow us:LinkedIn: https://hubs.ly/Q03C0S6q0Instagram: https://hubs.ly/Q03C0TDF0Pinterest: https://hubs.ly/Q03C0T6M0Twitter: https://hubs.ly/Q03C0PYY0Subscribe to the My Amazon Guy podcast: https://hubs.ly/Q03C0R6J0Apple Podcast: https://hubs.ly/Q03C0TBL0Spotify: https://hubs.ly/Q03C0P9_0Support the show

Part 1 of 2. Timestamps as follows.... (0:13:39): Druff gets monetized on X, then completely banned weeks later.... (0:41:33): Druff took a long, European vacation, and missed WSOP Main Event for first time since 2004.... (1:18:17): Michael "The Grinder" Mizrachi wins both the $50k PPC and WSOP Main Event, and is insta-inducted into Poker HOF.... (1:48:41): William Kassouf ran very deep in WSOP Main, annoys everyone to death, gets banned from WSOP after busting.... (2:23:11): Trump's "Big Beautiful Bill" involves new gambling tax law which is very unfavorable to pro gamblers, but is the panic justified?.... Part 2 will follow within 3-7 days.

Durante el verano, si el volumen de inversión de tus clientes ha bajado, una cosa que puedes poner tiempo es en mejorar como es tu propuesta comercial. Hoy os traemos las partes que creemos que son imprescindibles. 0:00 Intro0:11 Miscelánea1:47 Nuestra Semana15:55 PPCCast+21:05 Noticias de la Semana29:23 Tema Principal59:13 Recomendaciones1:03:25 Canción PPCCCastURL Episodio: https://ppccast.com/podcast/251-que-no-debe-faltar-en-tus-propuestas-comercialesPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours. Show notes -- in this episode we'll cover: Master cold calling, lead generation, and sales scripts to consistently close deals. You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems. Learn how to build confidence, overcome objections, and dominate your local market. Brent shows how talking to people is the fastest, most direct path to wholesale success. Real-life case studies, role plays, and mindset shifts that turn hustle into high income. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Send us a textChoosing between FBA and FBM depends on product size, shipping cost, and how fast it sells. Oversized or custom items often cost more when stored long-term and may not qualify for Prime. Sellers must weigh shipping fees, labor, and storage when deciding which method helps them keep more profit.Talk to an expert about which fulfillment method will actually save you money: https://bit.ly/4jMZtxu#AmazonSelling #FBAvsFBM #EcommerceShipping #FulfillmentStrategy #AmazonFeesWatch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4kOz6rrRunning ads blind? Grab the PPC guide that actually works: https://bit.ly/4lF0OYXTimestamps00:00 - FBA vs FBM: Which One Should You Use?00:16 - Why FBA Is Getting More Complicated00:49 - What Amazon Covers with FBA01:12 - How FBM Gives You More Control01:37 - Example: Fast-Moving vs. Bulky Products02:41 - FBM for Large and Custom Items03:28 - Using ASIN and Amazon's Revenue Calculator04:21 - Long-Term Storage Cost Risks05:11 - Using 3PL for Heavy Products06:00 - Small Product Shipping Cost Breakdown06:41 - When Custom Products Need FBM07:10 - Final Comparison of FBA vs FBM-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textWhat started as a frustrated student's question turns into two powerful interviews about the chaos of modern marketing job descriptions.Danny Gavin sits down with PPC experts Navah Hopkins and Sarah Stemen to expose the gap between what companies want and what one human can realistically do, especially at a part-time salary.From overloaded listings to mental burnout, this episode is packed with practical hiring tips, career strategies, and real talk for both marketers and employers. Whether you're hiring, job hunting, or redefining roles within your team, these conversations offer essential clarity.Episode Highlights: Through candid conversations with PPC experts, Navah Hopkins and Sarah Stemen, this episode exposes the major flaws that exist in the marketing job market - from unrealistic expectations to compensation disparities. Navah believes overloaded job descriptions are fueled by a lack of understanding from employers on time requirements, as well as AI tools that can pad the posting with unrealistic responsibilities.  Navah encourages job seekers to promote all avenues of experience, offers interview tips, and gives a few red flags to look out for during the process. Through discussion of the complexity of PPC, Sarah details the many strategic skills required that may be overlooked or misunderstood by employers.m Due to the capacity required for effective marketing efforts, Sarah suggests that businesses should consult with an agency the help set goals and define their needs. Episode Links: Navah Hopkins on LinkedInSarah Stemen on LinkedInEpisode 041: English, Ethics, Education, and Encouragement in Paid Search with Navah HopkinsEpisode 053: Effective Digital Marketing and Entrepreneurial Endeavors with Sarah StemenFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

In this episode of PPC Live The Podcast, formerly known as PPC Chat Roundup, host Anu introduces the podcast's new format where she brings PPC experts to share their insights. This week's guest is Gareth Westhead, a digital director with 18 years of industry experience. Gareth shares his first-hand experience of a major mistake he made early in his career. He discusses the importance of not working in silos and ensuring that marketing efforts align with sales capabilities to avoid wasteful spending. Gareth emphasizes the need for thorough communication between marketing and sales teams and the value of testing and optimizing campaigns thoughtfully. The episode also explores broader industry insights and the evolving role of AI in PPC. Tune in to learn valuable lessons from Gareth's transparent and honest recounting of his journey.00:00 Introduction to PPC Live The Podcast00:37 Meet Gareth Westhead: Industry Veteran04:34 Gareth's Biggest Mistake and Lessons Learned07:23 The Importance of Communication Between Marketing and Sales10:50 Reflecting on Mistakes and Moving Forward15:01 Key Takeaways and Advice for Marketers18:19 Celebrate Your Successes18:54 Interrogating the Brief20:10 Testing and Experimentation22:54 Common Mistakes in Paid Media25:28 The Role of AI in Marketing29:12 The Future of Keywords30:42 Fun and Final ThoughtsFind Gareth on ⁠⁠LinkedIn⁠⁠ ⁠Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠ event is on August 14th or October 22ndFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

In this episode of Built by Business: Amazon, E‑Commerce, Entrepreneurship, Andy Isom breaks down the silent killers in your Amazon funnel. You're getting clicks, but shoppers aren't buying - why? Learn the top four drop‑off points between product page visits and checkout, and the exact strategies to fix them without spending more on ads.   We'll cover product page abandonment, variation confusion, price and shipping “shock,” and competitor poaching at checkout. Plus, discover how to use Amazon's Unit Session Percentage, Brand Analytics, and Manage Your Experiments to pinpoint where your buyers are bouncing.   If you want to boost conversions without touching your PPC budget, this episode is your playbook. Let us audit and see where your "Drop Offs" are: www.weavos.io  

This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels. Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 1/21/2025. Show notes -- in this episode we'll cover: Brent answers your questions live. Knowledge from Brent and some of the best wholesalers in the industry. The most important news affecting the wholesaling industry. Your weekly dose of wholesaling motivation. Interviews with industry experts and successful wholesaler. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Send us a textThink your Google rankings are all that matter? Think again. In this eye-opening conversation, marketing strategist Jonathan Bannister challenges everything contractors believe about digital marketing with his provocatively titled new book, "F*** Digital Marketing: Why Building a Memorable Brand Matters More Than Rankings."Bannister takes us on his unlikely journey from police officer to marketing expert, revealing how a desperate career pivot in 2014 led him to discover hard truths about what actually drives success for home service contractors. Through candid stories of working with HVAC and plumbing companies across the country, he exposes a fundamental problem: contractors are fighting over the mere 3-5% of homeowners actively seeking services while completely ignoring the other 95%.The podcast uncovers what Bannister calls "The Great Reset" – a seismic shift in how consumers find and choose service providers. As Google's monopoly fades and AI platforms rise, contractors clinging to outdated digital marketing strategies face extinction. Bannister predicts that within three years, 98% of website traffic won't be human as consumers simply ask AI assistants to find and book services for them. In this new landscape, being the most recognized brand trumps having perfect SEO.Perhaps most compelling is Bannister's story about a contractor who rebranded a 97-year-old company without proper strategy, resulting in a devastating 50% revenue loss. It illustrates his central argument: "No one can do amazing, perfect PPC with a weak, pathetic, unrecognizable brand." Through real-world examples, he demonstrates how contractors with strong brands consistently outperform competitors in digital results, even with less digital presence.Want to position your contracting business for long-term success? Discover why building a memorable brand through authentic storytelling, community engagement, and traditional media might be your most important marketing investment. The future belongs to companies homeowners ask for by name.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

How to Create Sales Carnivores & Scale Your Sales Team | Sam Taggart Want to build a sales team that hunts for business instead of waiting for leads? In this episode, Tim Brown sits down with Sam Taggart, founder of D2D Experts, to uncover what it takes to create true sales carnivores and why most roofing and home service businesses stay stuck.You'll learn:Why relying on marketing alone is dangerous for growthThe Carnivore vs. Herbivore vs. Omnivore sales modelHow to structure your team for hunters and closersWhy strong cultures require high initiation standardsThe DDT formula to double revenue: more reps, more conversations, higher close ratesPlus, Sam shares tips from his bestselling book Becoming a Sales Carnivore and reveals what's working NOW for roofing, solar, and home services sales teams.

Buckle up—this one's a wild ride...We're finally sitting down with our PPC Manager Adrian to unpack our brains, our bags, and the behind-the-scenes world of PPC. It's a mix of laughs, marketing wisdom, and one unexpected moment that left us totally speechless.You're not ready for what's inside.Let's connect! Send us a message and say hi.It's the end!No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes. Come find us!But wait! Explore a wealth of tips, tricks, and insights on our various social channels:

Let's talk about quality score, bidding, and competitor campaigns! This week we dive into a discussion on some of the more complicated factors in Google Ads that throw many advertisers for a loop. And especially the always complex decision of whether or not to target your competitors in PPC. Let's talk about that!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comJoey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/SFbHl80f9dsSubmit a Question - https://www.paidsearchpodcast.com

Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan welcomes back agency advisor and author Karl Sakas for a candid conversation about the unique challenges that come with agency ownership—and how to move “from chaos to calm.” Drawing from his years of agency operations experience and his new book, From Chaos to Calm, Karl helps agency leaders recognize how they sometimes get in their own way and offers practical advice for fostering a calmer, more rewarding agency environment. Drew and Karl tackle some of the biggest pain points facing agency owners today, including the ongoing pressures of lead generation, sales pipelines, and the often daunting task of succession planning. Karl shares observations from his work with hundreds of agencies around the globe, highlighting patterns he sees when owners get overly involved in daily operations, struggle with delegation, or fall into the trap of the “new idea of the month club.” The discussion offers actionable frameworks—from the three A's of agency communication to the importance of idea quarantines after conferences—all designed to help owners empower their teams and stay focused on their unique role. Listeners will hear real-world examples and solutions for stepping back from micromanaging, setting clear expectations, and building trust within the team. Drew and Karl also discuss the importance of having a well-defined owner role and the necessity of planning for the agency's future, whether that means bringing in outside leadership or preparing the business for sale. Their conversation is peppered with relatable stories, honest admissions, and tactical recommendations on how agency owners can intentionally create a less chaotic, more profitable, and ultimately more enjoyable agency life.   Don't miss this episode if you're ready to break the cycle of self-created stress, clarify your leadership responsibilities, and lay the groundwork for an agency that thrives with or without you at the helm. Tune in to learn why the key to agency success just might be granting yourself permission to step back, strategize, and let your team shine.  A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.   What You Will Learn in This Episode: Empowering agency teams through effective delegation—not abdication   Breaking the cycle of “idea fatigue” and the dangers of constant new initiatives Clarifying the owner's evolving role and setting healthy boundaries Planning for succession and agency sale well in advance Building a stronger sales pipeline and lead generation strategy Fostering team trust and avoiding micromanagement Creating a roadmap for agency growth that aligns with personal fulfillment

Send us a textThis PPC campaign strategy targets specific competitor ASINs while layering in Amazon's audience segmentation. By focusing on high intent shoppers already primed to purchase, sellers can take market share without inflating bids. Dynamic bidding and product-level targeting allow for better conversion rates and lower wasted ad spend.Want your ads in front of shoppers ready to buy from your competitors? Let's set that up! Schedule a free call: https://bit.ly/4jMZtxu#AmazonPPC #CompetitorTargeting #AmazonAds #FBAadvertising #AmazonStrategyWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Grab the PPC guide smart sellers are using to stop wasting ad spend and start making profit: https://bit.ly/4lF0OYXWant more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFYTimestamps00:00 - Setting Up for Market Share Capture00:28 - Why Manual Product Targeting Matters01:12 - Selecting Competitor ASINs for Targeting01:52 - How Bid Strategy Affects Spend and Visibility02:34 - The Role of Audience Targeting in Amazon PPC03:29 - Understanding Amazon's Funnel: Awareness to Purchase04:16 - How Audience Groups Like High Likelihood to Purchase Work05:20 - Setting Bid Adjustments and Daily Budgets06:09 - Recap of Full Competitor Campaign Setup06:54 - Final Tips for High Converting PPC Strategy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Amazon FBA inventory management is no longer a backend task, it's a profit lever just as vital as PPC. In this episode of Built by Business with Andy Isom, we break down why your inventory strategy directly affects your fees, delivery speeds, conversion rates, and ad performance in 2025.   With Amazon's latest fee updates, like the low-inventory-level surcharge and storage utilization penalties, mismanaging inventory can kill your margins faster than bad advertising.   We'll cover: How Amazon penalizes low inventory and excess storage What really happens when you go out of stock The inventory → PPC feedback loop that silently destroys your ACOS Real tactics to manage inventory smarter in 2025   If you're spending more time optimizing your ads than your inventory, this is your wake-up call.   Request a free brand audit at www.weavos.io 

Welcome to the PPC Den Podcast, Badger Nation!In this episode, your host and CEO Michael Badger breaks down the ultimate checklist for Amazon PPC campaign structure—just the way I laid it out on air. Michael takes you through everything from clear campaign naming and smart ad group organization to tackling duplicated search terms and optimizing your ad spend. It's a no-nonsense, real-world discussion with actionable tips, so if your campaigns need a little more order (or a lot more profit), this episode is your must-hear guide. We'll see you in The PPC Den!

Today on the Wholesale Hotline Podcast (Wholesaling Inc Edition), Brent breaks down exactly what you have to do to build a $2M+ a year business. Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 11/04/2023. Show notes -- in this episode we'll cover: Chris' background and how he discovered real estate. Why wholesaling became the solution to Chris' business. Chris breaks down a deal. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

What really sets the top wholesalers apart?In this episode, Brent and Chad share exactly why their team is crushing it and closing more deals than 90% of others in the game.Chad gets real about the importance of being upfront with sellers, how being honest about your intentions builds trust, and why setting a realistic price point can make or break a deal. Brent also dives into the common reasons deals fall apart—and how to avoid them.If you're ready to step up your wholesaling game, this episode is packed with insights from real experience that can help you close smarter, faster, and more consistently. Want to level up your negotiation skills? Be sure to check out TTP Training Program for more!---------Show notes:(1:02) Beginning of today's episode(7:12) Be honest and upfront about your goals to the seller(11:10) Make sure that the price point is realistic(15:50) Why deals are sometimes cancelled(17:45) Chad ranks his favorite inbound lead sources(21:24) Favorite and least favorite buyer to work with(25:14) The importance of transaction coordination(35:56) PPC is the best and the fastest to your money----------Resources:InvestorLiftInvestorBaseTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training RJ Huebert went from corporate comfort to agency chaos—and nearly lost himself in the process. In this episode, he shares what it really takes to balance speed-to-lead sales with sanity, and how he's redesigning his agency life for more freedom, better clients, and real personal wellbeing. Guest Overview RJ Huebert is the founder of HBT Digital, a Pittsburgh-based lead gen agency helping clients capture high-quality leads through digital ads that convert. Former corporate marketer turned agency founder, RJ knows both sides of the game—and why it's harder than it looks. What You'll Learn Why corporate escapees struggle more than expected in agency life The underrated power of speed in lead gen (and what most teams screw up) How to nurture not-yet-ready leads without annoying them What happens when your business always comes before your health and family How RJ is reclaiming time and rebuilding systems Key Takeaways Speed wins deals: If your sales team isn't responding within minutes, you're losing leads. Nurture with value: Use short, high-impact videos instead of stale PDFs. Even Meta is doing email wrong: Don't copy the big guys—build trust instead. Agency life means 20 clients, not one boss: And that requires stronger boundaries. Health > Hustle: RJ's learning that health, family, and freedom must come first. The solution? Systems: You can't scale or shut your brain off without them. Are you working harder than ever, but still can't turn your brain off—even on weekends? Today's featured guest is one of the many agency owners who has found it hard to find the right balance to take care of himself as well as the business. Like many agency owners, he made the leap from building someone else's business to finally building his own. But trading a cozy corporate job for the chaos of running an agency with dozens of clients wasn't as easy as it looked. He shares the real challenges of sales, why speed is still the secret to winning leads, and how he's figuring out how to convert prospects who aren't quite ready to buy. Most importantly, he opens up about the ongoing struggle to find the right balance between health, family, and keeping the agency growing. RJ Huebert is the founder of HBT Digital, a Pittsburgh-based lead generation agency helping clients pull in quality leads using online ads that actually convert. After 11 years of climbing the corporate marketing ladder, RJ got tired of building someone else's dream and decided to bet on himself—and it's paying off. In this episode, we'll discuss: Why he stopped building someone else's dream. How speed wins in lead generation. Always be first to respond. Ways to nurture leads that are not ready to buy. Why boundaries and self care are more important now than ever. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Building Someone Else's Empire? Here's the Wake-Up Call Like many agency owners before starting their own business, RJ was the corporate marketing guy building someone else's business, getting them rich, while rising through the ranks and learning how to actually drive results with digital marketing. Also like many others, he hit a moment of questioning whether it was worth it after eleven years. Sound familiar? That's when he decided it was time to test if people would actually pay him for these skills. He got some clients on the side, launched a 5K race company, and eventually opened his own digital marketing agency, proving that you can take your skills and build your own agency if you're willing to start. The Attribution Struggle He Faced as an Agency Client From his experience hiring agencies on the corporate side, one of the biggest frustrations RJ encountered was the attribution nightmare. It wasn't always easy to see where the lead came from and where they were at in the pipeline. This was some ten years ago, so every agency was siloed: SEO, PPC, outdoor, TV—and each claimed leads but no one could prove it. And even today, with GA4, HighLevel, UTMs, and tag managers, the truth is: “Sometimes it works, sometimes it doesn't.” We're bombarded with data, but turning it into actionable insight is another story. RJ prefers to establish a baseline, track what matters, and avoid drowning in vanity metrics - like open rates—that don't impact the client's bottom line. Why Speed to Lead Still Wins Both RJ and Jason agree that speed to lead wins deals. If you're not calling leads while they're still on your website you are likely losing opportunities. Just like you probably click on the first result in a Google search, whoever calls back first is going to win. If your sales team is still waiting hours (or days) to follow up, you're leaving money on the table. Rethinking Nurture Sequences Without Being “That Guy” Even if you're not converting them right away, how are you nurturing those leads in a way that doesn't feel like overkill? First of all, replace boring white papers with short, actionable videos that deliver instant value. For example, Jason's Budget Buster video helps prospects get budgets 99% of the time, creating immediate ROI and building trust. Follow that with another bite-sized value piece a few days later. Once leads warm up, move them to your newsletter list. Have some lead magnets ready, like useful videos you can send each week to warm up that client. After that, you can move that client from the “warm-up” list to a newsletter list, so you can send them valuable content on a daily basis. Sending daily value-packed emails to engaged subscribers actually increased their domain authority and engagement. It's about quality frequency, not spam. Think about what you'd want to receive yourself, not just what you want to send. The Meta & Google Frustration We're All Tired Of Not even Meta is getting emails right, as they send multiple emails a day that don't really add much value for clients. On top of that, their reps hardly ever provide the right solutions and are mainly focused on “spend more” strategies. It's a universal frustration for agency owners, who see Meta is calling clients directly trying to cut their agency out. It's one more reason why agencies need to protect their positioning, control client conversations, and not let the platforms dictate strategy. From One Client to Twenty: The Real Agency Rollercoaster What's the hardest shift going from corporate to owning your agency? For RJ, it was going from one clear client you're focusing on at one moment to having even 20 clients, plus “trying to get clients to pay you, to keep paying you, while finding new ones, and keeping them happy.” Running an agency turned out to be way harder than he expected. Corporate can be robotic and boring, but on the bright side, you have one client: your boss. Lose that, and you're done. In the agency world, a client can fire you, but you've got 5, 10, or 20 others paying the bills. The flip side? You're always on. Even when you're “off,” your mind is stuck on proposals, scope creep, and that client's weird Slack message at 10 pm. That's one of the biggest challenges for RJ at the moment. Setting Your Priorities Straight with The Right Systems When it comes to taking care of yourself, your priorities should always be: Health, Family, Agency—In That Order. However, too often agency owners get their priorities backwards. You have a zillion things you can and should be doing and choosing the priority is the challenge. That balancing act gets easier once you build the right leadership team and put systems in place that pull you out of the weeds. But agency owners often struggle to shut their brains off, leading to constant stress, scattered priorities, and burnout cycles that can wreck family time, health, and even your love for the business. If you're stuck in the chaos, it's time to step back and prioritize what actually moves the needle in your agency. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Send us a textA new trade agreement between the EU and US adds clarity to the ongoing tariff uncertainty. Ecommerce sellers now face a 15% baseline on EU imports, which could simplify planning and cost structure. This update may open doors for sellers looking to expand or shift sourcing strategy across global markets.See if this change makes now the right time to reshore or diversify your product sourcing.Need help figuring it out? Book a strategy call with us: https://bit.ly/4jMZtxu#AmazonTariffs  #AmazonSellers2025 #GlobalTradeAmazon #EcommerceTariffUpdateWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4lF0OYXWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSlDon't wait for trouble, download the Crisis Kit before your account goes down: https://bit.ly/4maWHn0Timestamps00:00 - Why Tariff Uncertainty Was the Bigger Problem00:21 - EU-US Agreement Sets a 15% Baseline00:54 - Difference Between EU and China Tariff Models01:33 - Raw Material Access and US Manufacturing Limits02:27 - Why More Sellers Might Reshore Production03:02 - EU Resources and Steel Tariff Exceptions03:35 - Strategic Trade Commitments From the EU04:00 - Why Sellers Should Consider EU Expansion04:45 - Final Thoughts on Stability and Long-Term Impact----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon's new seller feedback system now allows customers to rate with stars only. This change may cause more fake ratings and hurt sellers with review abuse. The optional written feedback could reduce product reviews and make sellers more vulnerable.Schedule a strategy call if you've been hit with fake feedback before it gets worse: https://bit.ly/4jMZtxuGrab the crisis kit to protect your Amazon account from fake reviews and feedback attacks: https://bit.ly/4maWHn0#AmazonSellerTips #FeedbackAbuse #NegativeReviews #StarRatings #AmazonUpdateWatch these videos on Youtube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4lF0OYXWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSlTimestamps00:00 - Amazon Rolls Out Star-Only Feedback System00:20 - Why This Change Will Be Abused Fast01:02 - Risks of Review Bombing for Sellers01:40 - Feedback Ratings May Lower Product Reviews02:18 - How Star Ratings Could Hurt Account Health03:00 - Best-Case vs Worst-Case Feedback Outcomes----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels. Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 09/24/2024. Show notes -- in this episode we'll cover: Brent answers your questions live. Knowledge from Brent and some of the best wholesalers in the industry. The most important news affecting the wholesaling industry. Your weekly dose of wholesaling motivation. Interviews with industry experts and successful wholesaler. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

You don't need to rank on Page 1 to win on Amazon in 2025. In this episode of Built by Business, Andy reveals why top-of-search isn't everything anymore—and how the smartest sellers are building profitable brands using lean PPC, long-tail keywords, and off-Amazon traffic.   Discover how to drive sales and grow without chasing expensive, high-competition keywords. Learn how to use Amazon Attribution, strategic ad placements, and micro-influencers to convert buyers—even when you're not at the top of the search results.   Consulting, coaching, services here: www.andyisom.com  

Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan sits down with longtime friend and agency leader Jeff Eisenberg for a candid conversation about the art and practice of agency leadership. Whether you're a seasoned agency owner or new to the business, this discussion is packed with real-world lessons and thoughtful perspectives that will help you elevate your leadership game and set your agency up for lasting success. Jeff shares the compelling journey that led him from sports marketing with major league teams to purchasing and running his own ad agency. Now, as he transitions into author, teacher, and mentor, Jeff unveils the leadership strategies and philosophies that have served him throughout his decades-long career. The focal point of the conversation is Jeff's new book, Beyond the Big: The Tiny Moments of Leadership, which takes a fresh, practical look at how small, everyday actions define truly great leaders. Together, Drew and Jeff unpack the power of “tiny moments”—those micro-interactions and subtle choices that shape agency culture, empower teams, and foster real trust. They discuss actionable ways to be more present, why giving away power is essential, and how agency owners can break the habit of doing in order to focus on being and leading. Jeff also opens up about his own growth as a leader, offering relatable anecdotes, hard-won advice, and encouragement for leaders at every stage.   Whether you're planning for succession, looking to strengthen your core values, or simply hoping to increase your presence and impact, this episode is a treasure trove of actionable wisdom. Tune in for strategies you can start applying today, and get inspired to become the kind of leader your team will remember for years to come.  A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.   What You Will Learn in This Episode: Embracing leadership as a series of tiny, everyday moments   The power of vulnerability and humility in strong leadership Developing other leaders as a core responsibility for agency owners Transitioning from “doing” to “being” present as a leader Building and living authentic core values within your agency Creating a culture of honesty, care, and “carefrontation” The incremental, lifelong journey of improving as a leader

Launching a product on Amazon doesn't have to mean sacrificing all your profit. In this episode of Built by Business, Andy breaks down how to launch on Amazon without giving away 90% of your margin.   Forget the old-school tactics like rebates, steep discounts, and blowout PPC campaigns. You'll learn how to build a high-converting listing, position your product to stand out, and attract real buyers without racing to the bottom on price.   Andy shares a margin-first launch framework that includes strategic bundling, long-tail PPC targeting, and believability-first content that converts even with under 10 reviews.   Whether you're launching your first private label product or rethinking your next product strategy, this episode gives you a profitable roadmap to launch smarter in 2025.   Get a free audit here: www.weavos.io.

Today on the Wholesale Hotline Podcast (Wholesaling Inc Edition), Brent breaks down exactly what you have to do to build a $2M+ a year business. Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 11/04/2023. Show notes -- in this episode we'll cover: Chris' background and how he discovered real estate. Why wholesaling became the solution to Chris' business. Chris breaks down a deal. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout