Podcasts about PPC

This week Chris Schaeffer discusses the truth behind how exact match keywords work in 2026. Let's talk about what Google says an exact match keyword is allowed to do and what really happens when you run an exact match keyword. Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Welcome to another episode of Build a Better Agency! This week, host Drew McLellan sits down with agency owner and behavioral science expert Nancy Harhut to unlock the hidden forces behind human decision-making—and how they impact your agency's marketing success. Drawing on her years of experience and her deep dive into the psychology of persuasion, Nancy brings a fresh perspective on why people do what they do—and how marketers can ethically harness those instincts to drive action.  In this episode, Nancy breaks down the fundamentals of behavioral science, emphasizing the powerful shortcuts our brains take when making decisions. Together, Drew and Nancy explore concepts like autonomy bias, social proof, and left-digit pricing, providing practical strategies for agencies to leverage these psychological triggers in everything from copywriting to pricing models. Whether it's using testimonials the right way, framing choices to nudge conversions, or tapping into the subtle cues that build trust, Nancy's real-world examples and research-backed tips are sure to spark new ideas.  They also tackle the big question of technology's role in the age of AI—exploring how artificial intelligence can support (but not replace) the human art of persuasion. Plus, they discuss how behavioral science applies across both B2B and B2C spaces, and offer actionable advice for getting clients on board with a more psychologically informed approach to marketing.  If you're ready to move beyond generic messaging and start connecting with your audience on a deeper, more instinctive level, this episode is a must-listen. By the end, you'll have a toolkit of proven tactics you can apply to your agency's work immediately—boosting engagement, persuasion, and results for both you and your clients. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Defining behavioral science and its impact on marketing   The role of decision-making shortcuts in human behavior Leveraging autonomy bias and providing choices to increase engagement Harnessing the power (and pitfalls) of social proof and testimonials Overcoming buying barriers by identifying "why-not" reasons Applying behavioral science tactics to pricing and perception Using reasoned explanations ("because") to boost compliance and sales

Blake Hawkins joins the show to share the gritty details of a $32,000 wholesale deal that was nearly derailed by title issues, uncooperative sellers, and hidden property occupants. From navigating a "business divorce" to restructuring his team to eliminate internal friction, Blake explains how he moved away from nationwide lead models to focus on high-intent, local PPC leads in Houston. This episode is a masterclass in operational efficiency, the importance of protecting your deals from "Facebook snakes," and knowing exactly which exit strategies align with your specific skillset.Make sure to follow the TTP Training Program for more!---------Show notes:(0:58) Beginning of today's episode(9:11) Why he decided to collapse his acquisition and disposition departments into one role to stop the "Russia vs. Ukraine" friction in his team.(13:06) The transition from messy, nationwide lead generation to focusing exclusively on high-quality PPC leads in the Houston market.(17:43) Why Blake stopped posting specific property addresses on Facebook groups to prevent other investors from hijacking his deals.(25:38) Why Blake walked away from fix-and-flips and rentals to focus purely on wholesaling and novations, and why you should too if it doesn't align with your strength.----------Resources:InvestorLiftWorking Capital Pros LLCGoogle PPCMLS To speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

In How TV Leads Print Big Checks, the host dives into a high-volume real estate business built on TV, PPC, and direct mail with Green Bay investor Corey Reyment. Corey breaks down how shifting from network marketing to real estate set the foundation for 220+ deals a year, 130+ rentals, and a lean wholesale operation that stays profitable in a fluctuating market. He shares how belly-to-belly appointments, transparent seller reviews, and third-party inspections build trust, why direct mail currently delivers the best ROI, and how TV consistently drives the highest volume of motivated sellers. From market shifts and deal size to hiring, masterminds, profit per hour, and even using AI to coach call reps—this episode shows exactly how strategic lead generation can print big checks and build real wealth. _______________________________ If you want to learn how to run your business in 5 hours or less.... Go to https://www.5HourBusiness.com Subscribe to my YouTube channel:    / @tonyjavierbiz   And if you're into flying and want to follow my Aviation journey, check out my other YouTube channel at    / @tonyjaviertv   _______________________________ Follow me on Social Media: Tiktok -   / tonyjavier.tv   Instagram -   / tonyjavier.tv   Facebook Personal -   / tonyejavier   Facebook Business -   / realtonyjavier   ________________________________________ If you want to dominate your Real Estate Market with TV commercials, go here: https://www.ClaimMyMarket.com If you want to connect with me and my network, go to https://tonyjavier.com/connect If you want to check out Tony's Real Estate Resources and Vendors go to https://www.TonyJavier.com/resources ________________________________________ Tony is the owner of an INC 5000-rated Real Estate Investment Company. He has been featured in Bigger Pockets, Wholesaling INC, Steve Trang's Real Estate Disruptors, Joe Fairless' Best Ever Podcast, and many other top podcasts and platforms. When Tony is not working on his business, he enjoys flying his plane. You can see videos on that and how he uses airplanes to save money on taxes. Don't forget to like the video, comment, subscribe to my channel, and share this with a friend if I'm doing my job and providing value to you and your network. If I'm not doing my job please let me know in the comments how I can be better, your feedback is greatly appreciated. See you in the next video!

Are your Amazon sales dropping and your ACoS skyrocketing? Before you take a sledgehammer to your PPC campaigns, you need to look under the hood of your business.In this episode, Michael sits down with Elizabeth Greene from Junglr to discuss why the biggest threats to your Amazon advertising performance usually have nothing to do with your ads. They break down the exact weekly "push-pull" diagnostic report they use to uncover 5 hidden operational issues that are secretly draining your ad budget and killing your profit margins.We'll see you in The PPC Den!

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Kara Hinshaw has been in the Real Estate Industry for 20+ years and is an absolute LEGEND in the Industry! In this GSD Mode Podcast Interview Kara shares Her entire journey, from being New to Top Individual Realtor to Top Team Leader/Real Estate Brokerage Owners + Shares Her top tips to creating success to creating success with Geo Farming, Social Media, Internet leads (PPC, Zillow, Realtor, etc), AI and much more! This is an absolute MUST watch Interview!   ➡️Connect with Kara Hinshaw: Facebook: https://www.facebook.com/kara.hinshaw Instagram: https://www.instagram.com/karahinshaw.indianarealtor/ Website: https://www.karahinshaw.com/   ➡️ Want To Learn More About Partnering With Me at eXp (Get all my Training & Coaching For Free) Schedule a Zero Pressure, Fully Confidential Zoom Call with me: https://go.oncehub.com/PartnerwithJoshuaSmithGSD   ➡️ Connect With Me On Social Media: Facebook: https://www.facebook.com/JoshuaSmithGSD Instagram: https://instagram.com/joshuasmithgsd/   About Joshua Smith: -Licensed Realtor/Team Leader Since 2005 -Voted 30th Top Realtor in America by The Wall Street Journal -NAR "30 Under 30" Finalist -Named Top 100 Most Influential People In Real Estate -Top 1% of Realtors/Team Leaders Worldwide -6000+ Homes Sold & Currently Selling 1+ Homes Daily -Featured In: Forbes, Wall Street Journal, Inman & Realtor Magazine -Realtor, Team Leader, Coach, Mentor

In this episode of PPC Live The Podcast , Anu Adegbola hosts Adam Dale and Shaquira Jeyasingh from Opteo, discussing the evolution of digital marketing tools, the impact of AI on Google Ads management, and the importance of customer engagement. They share insights on the challenges faced during the rebuilding of the Opteo platform, common mistakes in PPC management, and the future of AI in marketing. The conversation emphasizes the need for transparency, adaptability, and understanding customer needs in a rapidly changing landscape.TakeawaysAI has fundamentally changed the role of Google Ads managers.Opteo has undergone a significant rebuild to adapt to market changes.Customer transparency is crucial during periods of change.Knee-jerk reactions to new tools can hinder effective marketing strategies.Engaging with customers directly can provide valuable insights.The importance of maintaining fundamental knowledge in PPC management.Automation tools should complement, not replace, human oversight.Understanding the evolving landscape of digital marketing is essential.The future of AI in marketing presents both opportunities and challenges.Building a multi-channel approach is key for modern marketing tools.Chapters00:00 Introduction to PPC Live and Opteo06:35 Fun Facts and Personal Insights11:25 The Impact of AI on Google Ads Management16:04 Navigating Changes in Automation and User Trust21:10 Rebuilding the Platform: Challenges and Solutions24:37 The Importance of a Holistic Business View26:24 Customer Retention and Transparency During Change28:48 Understanding Customer Sentiment and Communication30:34 Key Takeaways from the Journey of Change34:41 Common Mistakes in PPC Management37:28 The Future of AI in PPC Advertising41:06 Fun Reflections on PPC Careers48:40 Outro.mp3Find Opteo on LinkedInEarly Access to revamped Opteo platform PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.Join us for PPC Live Online on Apr 29thJoin our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠

Is ROAS a flawed metric for Google Ads? According to acclaimed ecommerce experts Mike Ryan and Christian Scharmüller, using Return on Ad Spend (ROAS) as your primary "North Star" metric creates a dangerous "Revenue Trap." Because ROAS measures revenue rather than actual margin, it creates an "air gap" that ignores the law of diminishing returns, ultimately hurting the profitability of mature Google Ads campaigns.In this episode of Growing eCommerce, the hosts break down how to properly use ROAS as a bidding signal and explore the latest transparency updates to Google's Performance Max (PMax) campaigns.The Problem with ROAS as a Profit Proxy: Many advertisers use ROAS as a stand-in for profit. However, as campaigns scale, incremental returns flatten out. A 600% ROAS does not guarantee your next ad dollar will yield the same profit margin.ROAS is a Communication Vessel, Not Just a Goal: Setting a blanket ROAS target across multiple campaigns is a strategic mistake. ROAS is actually your primary bidding signal and pacing tool to steer Google's algorithms.Dynamic vs. Static Targeting: Advertisers should move away from adjusting ROAS based on "gut feeling" and adopt a scientific, data-driven approach based on specific campaign constraints.Resources & Expert LinksFREE smec Advanced Channel Report Script: https://smarter-ecommerce.com/en/google-ads-scripts/pmax-channel-insights/About Mike Ryan:Based in Austria and originally from Boston, Mike Ryan is the Head of Ecommerce Insights at Smarter Ecommerce (smec) with over ten years of experience in retail and PPC landscape. With a robust background spanning retail operations, product management, and digital ads, Mike leverages his multidisciplinary expertise to drive data-informed strategies that help online retailers optimize their performance in an increasingly competitive market.About Christian Scharmueller:As a seasoned veteran in the PPC and Ecommerce space, Christian Scharmüller serves as the CCO & Managing Director of Smarter Ecommerce. With over 12 years of experience at the forefront of ad tech, Christian is a sought-after speaker at major industry events, including SMX and OMR, where he shares insights on high-level e-commerce strategy and the future of retail media.About Smarter Ecommerce (smec) Smarter Ecommerce (smec) helps e-commerce brands scale profitably with AI-driven PPC automation—optimizing for business outcomes while keeping strategic control in the hands of marketers. The platform activates first-party data (e.g., margins, CLV, core business metrics) to automate campaign optimization toward profitability and efficient growth, with transparent insights that reduce manual work and free teams for strategic oversight. As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages €500M+ in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients, including THG, Snipes, REWE, and Intersport. Follow smec for performance marketing insights: Website: smarter-ecommerce.com LinkedIn: linkedin.com/company/smarter-ecommerce-gmbh Newsletter: smarter-ecommerce.com/en/newsletter/ Instagram: instagram.com/smarterecommerce

Austin Marvel joins the show to explain why land investing is becoming a safer and more lucrative alternative to traditional house flipping. This episode dives into the "survey hack" for subdividing property, leveraging AI for lead generation, and the importance of relationship-building when dealing with complex situations like probate and terminal illness.Learn how to navigate the land market, refine your data, and use modern tools to scale your real estate business. And don't forget to check out the TTP Training Program for more elite training!---------Show notes:(0:00) Beginning of today's episode (1:03) Handling complex probate and "no expiration" contracts (3:24) Building relationships with probate attorneys (7:02) Leveraging conversational AI (Maya) for cold calling (7:55) Subdividing property before closing (11:12) A $135,000 land flip with a terminal seller (13:26) Why bigger acreage beats small infill lots (16:30) Cold calling vs. PPC vs. Direct Mail (25:01) How AI tools like Claude are replacing virtual assistants (27:19) Upcoming Land Mastermind in April ----------Resources:U.S. Lead ListThe Land LeagueClaudeTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels.Show notes -- in this episode we'll cover:Brent answers your questions live.Knowledge from Brent and some of the best wholesalers in the industry.The most important news affecting the wholesaling industry.Your weekly dose of wholesaling motivation.Interviews with industry experts and successful wholesaler.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

This week Joey Bidner discusses Performance Max campaigns. Let's try and demystify this often confusing PPC campaign type. Also Chris Schaeffer discusses the often forgotten tool, Google Ads Editor.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comSubmit a Question - https://www.paidsearchpodcast.com

John LeBaron is the CRO at Pattern, the leading e-commerce accelerator that helps brands scale profitably across marketplaces worldwide. John runs the SaaS and Services business units for Pattern and oversees all global go-to-market activities for the company and its partners. Prior to joining Pattern, John ran marketing for the Google Cloud business at Rackspace and has held a variety of global marketing roles with leading tech companies including Apple, Cisco, and Ciena. He holds an MBA from the Kellogg School of Management, an MSW from Columbia University, and a B.A. in Communications from Brigham Young University.Highlight Bullets> Here's a glimpse of what you would learn…. Challenges faced by e-commerce brands, particularly on Amazon, including competition and pricing pressures.The importance of inventory management and maintaining stock levels to avoid losing market share.Strategies for optimizing conversion rates, focusing on product imagery and continuous testing.The role of data-driven approaches in improving traffic, conversion, price, and availability.The significance of strategic pay-per-click (PPC) advertising and its relationship with organic rankings.Insights on leveraging AI and technology for product listing optimization and advertising efficiency.The impact of overseas competitors on the e-commerce landscape and brand profitability.The concept of the "e-commerce equation" and its components: traffic, conversion, price, and availability.Best practices for managing logistics and shipping to enhance operational efficiency.The importance of continuous improvement and adapting to changes in the e-commerce environment.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews John LeBaron, CRO at Pattern. They discuss how e-commerce brands can profitably scale on Amazon amid rising competition, pricing pressures, and operational challenges. John shares Pattern's data-driven strategies—optimizing inventory, pricing, traffic, and conversion—using advanced AI tools and logistics solutions. Key takeaways include the importance of inventory availability, rigorous conversion rate optimization, and strategic PPC management to build organic rankings. The episode offers actionable advice for brands seeking sustainable growth and highlights Pattern's role as a partner in navigating today's complex e-commerce landscape.Here are the 3 action items that Josh identified from this episode:Protect Your Availability or Lose the GameForecast demand aggressively, fix your inbound bottlenecks, and partner with fast-moving 3PLs—because every stockout destroys ranking, momentum, and profit.Obsess Over Conversion, Starting With the Main ImageRun continuous A/B tests on your hero image, audit your live content weekly, and optimize every element (titles, bullets, A+, coupons, bundles) to lift conversion without increasing ad spend.Use PPC to Own Keywords, Not Rent Them ForeverShift ad spend toward keywords that improve organic rank, monitor Buy Box and conversion signals, and prioritize long-tail opportunities to build profitable, compounding visibility.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTmallTikTokWalmartPickFuLovable AIPatternLinkedInThe E-MythAtomic HabitsAll In PodcastSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJohn Lebaron 00:00:00  We're absolute zealots around something we call the e-commerce equation, which is revenue as a function of traffic times, conversion times, price times, availability. And I think that's very much the way that we think about accelerating brands is just isolating those specific variables of the equation and really going to work on okay for traffic, for example, there's paid traffic. There's, you know, organic traffic, there's off platform traffic. And what are all the hundreds of different kind of atomic levers that we want to pull and automate increasingly via AI for the brands that we represent. And and then helping them set an expectation, helping them forecast appropriately, helping them understand what is their ops upside.Speaker 2 00:00:47  Welcome to the E-comm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You've already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level.Josh Hadley 00:01:00  Are you tired of getting squeezed by Amazon, watching your sales fall? Watching more overseas competitors come in to overtake your market share? Watching the race to the bottom pricing.Josh Hadley 00:01:12  Well, today's guest has the answer for you of how to di...

Send a textAre you an Amazon seller feeling like you're just spinning your wheels? This video introduces the 4 Pillars of Amazon Growth Masterclass for Amazon sellers, designed to help you scale your business beyond basic optimization tactics. We'll explore effective strategies for how to sell on amazon, including advanced amazon seo techniques and amazon fba insights, ensuring your amazon listing stands out. Learn how to achieve real sales growth and move past common PPC pitfalls.Learn how AB testing improves click-through rate, conversion rate, and overall Amazon sales performance. This video breaks down how to test main images, A+ content, pricing strategy, and product detail pages using real Amazon data. Understand how SEO, PPC, catalog merchandising, and design work together to increase ranking and drive consistent growth.Amazon Dynamic Pricing Strategy: https://myamazonguy.com/amazon-product-launch/amazon-dynamic-pricing-strategy/Amazon FBA Product Launch Pricing Strategy: myamazonguy.com/price--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:00 – Why Sellers Feel Stuck on Amazon01:02 – The Four Pillars of Amazon Growth04:00 – Why Click-Through Rate Drives 18% of Sales05:43 – Dynamic Pricing Strategy Explained09:05 – Coupons vs Promotions vs Deals15:55 – Lightning Deals and Seasonal Strategy22:42 – Design Mistakes That Kill Conversion23:01 – Main Image CTR Tactics26:51 – Infographics That Prevent Bad Reviews32:35 – A+ Content That Increases Conversion35:19 – How SEO, PPC, Design, and Pricing Work Together38:18 – Rufus and AI Impact on Amazon Search46:31 – Using Amazon AB Testing for Conversion Data54:27 – Common Seller Mistakes with Growth Strategy56:36 – Next Design Changes After Main Image58:39 – Fundamentals Every Amazon Seller Must Learn________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan is joined by returning guest Noel Andrews, the founder of JobRack, to explore a dynamic trend that's reshaping the way agencies build and cultivate their teams. Together, they dive into the growing movement of hiring full-time international team members from regions like Eastern Europe and South Africa—and the significant impact this is having on agency culture, client results, and operational efficiency. Noel Andrews lends his expertise as an offshore hiring specialist, clarifying common misconceptions about international talent and revealing why more agencies are opting for highly skilled, long-term team members abroad instead of just local hires or gig-based freelancers. He shares firsthand accounts from agency leaders who have been pleasantly surprised by both the technical expertise and the positive, collaborative attitudes these global professionals bring to the table. The discussion expands into how international team members can raise the bar for everyone, shifting mindsets and work habits for the better company-wide. The conversation doesn't stop at hiring practices. Drew McLellan and Noel Andrews unpack actionable strategies for fostering strong agency culture, even within remote and hybrid setups. From the value of clear communication and setting high standards to intentionally building connections among geographically dispersed teammates, you'll get practical tips for making everyone feel like a real part of the team—no matter where they're located. They also dig into how AI and automation are influencing agency roles, why clarity is more crucial than ever, and how proactive leadership can remove day-to-day roadblocks so every team member can operate at their best.   Whether you're considering expanding your team internationally or simply looking to boost engagement and performance within your distributed agency, this episode is packed with real-world advice and inspiration. Tune in to discover how making small, intentional tweaks—rooted in clarity, culture, and high expectations—can set your agency up for a standout year ahead.   A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: The rise of hiring full-time international team members for agencies   Shifting perceptions around the skill and impact of offshore talent How remote and hybrid teams can intentionally build and maintain strong agency culture The crucial role of clarity in expectations, communication, and goal-setting Removing barriers and empowering teams to operate at their highest level Leveraging AI and automation without losing the human touch The value of high standards and small, consistent actions for agency success  

If smarter marketing really worked the way the tools promise, we would all be done by lunch. Instead, most days feel like standing in the cereal aisle staring at fifty boxes that all swear they are the healthiest choice. That is why I sat down with Lisa Raehsler to talk about what to skip when everyone is promising smarter marketing. Lisa is a PPC strategist with more than twenty years in the trenches and the founder of Big Click Co. She spends her days helping businesses sort out what actually works from what just looks shiny. Why this matters Paid ads are not plug and play. Between Google, Meta, LinkedIn, Pinterest, and the parade of AI tools promising instant results, it is easy to feel behind before you even start. Lisa reminded me that the problem is not a lack of tools. It is too many tools pretending they know your business better than you do. Key takeaways from our conversation Skip the “easy button” marketing. Every platform now offers a button that says “generate headlines” or “create images.” Lisa's advice was simple. Use those ideas as a starting point, then step away. The platforms do not know your goals, your customers, or what makes you different. If you use what they hand you, you will look like everyone else. Start with your basics, not the platform. Before worrying about ad sizes or image specs, get clear on what you are selling, who it is for, and why it matters. Once that foundation is solid, you can adapt the message to fit how people behave on each platform without losing your brand voice. Real beats perfect every time. AI images and stock photos can feel polished, but they often trigger that subtle “something is off” reaction. Lisa shared that real photos from your business, even lightly enhanced, build more trust than flawless AI faces that look like they belong on a romance novel cover

Rob Schimmenti is flipping houses in New York City — one of the most competitive real estate markets in the country — and closing 15 high-margin deals per year primarily through driving for dollars. In this episode, he breaks down his real numbers, how he generated nearly $3M from 26 deals, why his driving-for-dollars list produces bigger spreads than PPC or high-equity lists, how he calculates ROAS, and the simple postcard tweaks that improved his response rates. If you want to compete in a saturated market without a massive team or complicated funnels, this is a practical look at what's actually working.   KEY TALKING POINTS: 0:00 - Intro 0:50 - Rob Schimmenti's Business 1:42 - Learning From Alex Hormozi 3:28 - His First Deal Under Contract 7:22 - Fractional Ownership Process 10:11 - Finding ROAS & His Next Deal 13:30 - Closing Costs In NY 14:35 - What His Team Looks Like 16:21 - Driving For Dollars 20:28 - D4D vs List Building 23:11 - How He's Improved His Postcards 26:57 - Where To Find Rob & Closing Thoughts 29:07 - Outro   LINKS: Instagram: Rob Schimmenti https://www.instagram.com/robschimmenti/   Website: Cash 4 Keys https://www.cash4keys.com/   Instagram: David Lecko https://www.instagram.com/dlecko   Website: DealMachine https://www.dealmachine.com/pod   Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments   Website: Heritage Home Investments https://www.heritagehomeinvestments.com/

In this episode, I talk about how Amazon sellers can go beyond just looking at sales and start using PPC and search query data to understand their true market share. I show how you can track changes in search volume, impressions, clicks, conversions, and your share of purchases to see if your ads are actually helping you grow compared to the rest of the market. By grounding your PPC data with market insights, you can make smarter decisions, adjust campaigns when needed, and stay ahead of competitors.We'll see you in The PPC Den!

Not getting the results you used to from your paid search? In this episode of the DMI podcast, host Will Francis speaks with PPC specialist Cathal Melinn about the current state and future of pay-per-click advertising. With rising costs, AI-driven automation, and new campaign types like Demand Gen reshaping advertising, Cathal shares what's actually delivering results right now, and what marketers should approach with caution. They explore why PPC is still profitable (but less forgiving than before), how AI Max for Search differs from Performance Max, and why mid-funnel campaigns are becoming essential. Cathal also explains how to structure campaigns strategically, manage budgets effectively, and avoid over-relying on automation. Cathal's top 3 tips Separate brand and non-brand campaigns: Run a dedicated brand campaign on exact match to protect your name and control impression share.Start small and structured: Begin with 10–15 carefully chosen exact match keywords and grow strategically. Don't ignore the mid-funnel: Demand Gen campaigns can feed your search performance and deliver measurable returns faster than traditional top-of-funnel activity. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠YouTube,  Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠all other podcast platforms.   And if you enjoyed this episode, please leave a review so others can find us. If you have other feedback or would like to be a guest on the show, email the podcast team!  Timestamps 3:14 – Why Demand Gen is changing the funnel 12:54 – AI Max vs Performance Max 17:52 – Manual bids vs smart bidding 23:00 – The “learning phase” myth 29:00 – Amazon & Bing: where else to invest 34:05 – Why PR supercharges PPC 38:16 – Metrics that actually matter 40:14 – The biggest PPC mistakes 46:31 – The future: pay-per-conversation? 48:31 – Tools and automation stack 51:10 – Cathal's starter framework for beginners 

Si muchas veces te encuentras saltando de un informe a otro o no sabes bien qué informe usar a la hora de analizar las campañas de PPC, este es tu episodio. Hablaremos de qué informes predefinidos mirar, de cómo hacer cuando necesitas algo más personalizado y por último, os diremos algunos trucos para mejorar esos informes. 0:00 Intro0:10 Miscelánea1:50 Nuestra Semana15:36 PPCCast+22:11 Noticias de la Semana29:33 Tema Principal1:03:18 RecomendacionesURL Episodio: https://ppccast.com/podcast/276-informes-basicos-que-deberias-utilizar-para-analizarPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Are your Amazon ads “broken” or is it something else? In this episode, we share a simple audit that reveals what's really killing performance and the first fix that usually changes everything. Most sellers assume Amazon PPC is the problem when the real bottleneck is often the offer. In this episode, Carrie Miller and Destaney Wishon walk through a quick, repeatable way to diagnose what's actually holding growth back: bids, campaign structure, or your product detail page. The goal isn't “optimize everything.” It's to identify the one thing that's breaking performance and fix that first.   Destaney starts with Amazon Advertising's Brand Metrics Dashboard to compare your conversion rate and traffic vs your category. If your conversion rate is below the category median, PPC can drive clicks all day and still struggle—because you're paying for traffic your listing can't convert. She explains how category selection matters (sometimes you need to go broader to get better benchmarks) and why seasonality and market share shifts can fool you if you only look at your own numbers.   From there, the audit shifts into Amazon PPC fundamentals: avoid messy structures like mixed match types without a harvesting system, duplicative campaigns, and multiple ad groups that wreck budget control. The recommended approach is to use one campaign, one ad group, organized by strategy (traffic/rank vs. efficiency/profit). Then bid optimization becomes simpler: focus on the highest-spend targets first, make changes using the right attribution window (not hour-by-hour panic), and allocate budget intelligently—Sponsored Products as the core spend, with Sponsored Brands kept within a reasonable performance range. Stop guessing and start auditing. Hit play, run the same checklist on your account, and you'll know exactly what to fix first so your next Amazon PPC change actually moves the needle.   In episode 497 of the AM/PM Podcast, Carrie and Destaney discuss: 00:00  – Introduction 01:00 – Are Your Amazon Ads Broken (Or Is It The Wrong Fix?) 02:21 – Start Here: Amazon Advertising Brand Metrics Dashboard 03:00 – PPC Only Works If Your Listing Converts 04:04 – Conversion Rate vs Category Median 05:22 – Traffic Opportunity: Detail Page Views vs Category 08:36 – Category Median vs Category Top 10:37 – Red Flag: Mixed Match Types Without Keyword Harvesting 13:28 – Structure Fix: One Campaign, One Ad Group  14:52 – Bid Optimization: The 80/20 Method 25:22 – How Often To Adjust Your Amazon PPC  28:17 – Budget Split: Sponsored Products vs Sponsored Brands 32:01 – Branded vs Non-Branded Budget

Send a text Ever wonder how Amazon measures attribution for your ads? This video talks about whether focusing on attribution is essential for every Amazon seller and explains the intricacies of amazon ppc. Noah Wickham, VP of Sales and Marketing, addresses common questions about Amazon advertising strategies and the transparency of ad performance. Learn how to better understand your amazon ppc strategy and what attribution model Amazon uses. Wasting ad spend? Book a PPC strategy call here:  https://bit.ly/4jMZtxu#AmazonAds #AmazonPPC #AmazonAttribution #AmazonFBA #ecommercemarketing -------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0________________________________Timestamps:00:00 – What Is Amazon Ad Attribution?00:47 – Types of Amazon Ads Explained01:12 – First Touch vs Last Touch Attribution02:08 – Why Amazon Uses Last Click02:37 – Attribution Windows and Time Frames02:57 – 7-Day Window for Sponsored Products03:40 – 14-Day Window for Sponsored Brands and Display04:02 – Click vs View Attribution (VCPM)04:43 – Auxiliary Purchases and Brand Halo Effect05:42 – How to Pull Attribution Reports in Seller Central06:34 – Sponsored Brand Attributed Purchases07:15 – Sponsored Display Purchased Product Report________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Send a textEver wonder how attribution is measured for Amazon ads? This video breaks down common questions about the transparency of Amazon ad attribution, guiding sellers through understanding this crucial aspect of their campaigns. Learn about effective marketing attribution and refine your amazon advertising strategy for better results. Gain insights into different attribution model frameworks and their impact on marketing measurement. Wasting ad spend? Book a PPC strategy call here:  https://bit.ly/4jMZtxu#AmazonAds #AmazonPPC #AmazonAttribution #AmazonFBA #ecommercemarketing -------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0________________________________Timestamps:00:00 – What Is Amazon Ad Attribution?00:47 – Types of Amazon Ads Explained01:12 – First Touch vs Last Touch Attribution02:08 – Why Amazon Uses Last Click02:37 – Attribution Windows and Time Frames02:57 – 7-Day Window for Sponsored Products03:40 – 14-Day Window for Sponsored Brands and Display04:02 – Click vs View Attribution (VCPM)04:43 – Auxiliary Purchases and Brand Halo Effect05:42 – How to Pull Attribution Reports in Seller Central06:34 – Sponsored Brand Attributed Purchases07:15 – Sponsored Display Purchased Product Report________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Join David Olds and Brent Daniels in today's episode. Brent discusses his significant pivot from traditional outbound cold calling to the world of inbound PPC and Google Ads. This episode provides a comprehensive look at how modern real estate investors are adapting to legal shifts and market changes by focusing on high-intent leads to build a scalable, seven-figure business.Learn how to master the transition from hustle-based marketing to a rainmaker system that delivers high-quality leads directly to you! And don't forget to join the TTP Training Program for more.---------Show notes:(0:35) Beginning of today's episode (5:00) The transition from "heart surgeon" to "hospital owner" in business (7:00) Why litigation and lawsuits are forcing a shift away from cold calling and texting (11:00) Determining your strategy based on your marketing budget (15:13) The Google Ads Experiment: $1.1M spent and $5M in revenue (17:13) The Leads Pyramid: Understanding intent and lead quality (19:00) Sales Cycles: Why PPC closes in 30 days vs. 100+ days for outbound (21:00) Speed to Lead: The "gangster" approach to first contact (24:58) The "Secret Mix" of SEO and earning your spot on Google (26:47) Dominating local maps with Google My Business (GMB) (28:25) Landing page tips to avoid being "cooked" by short attention spans ----------Resources:Easy REI Closings (David Olds' Transaction Coordination) Google AdsTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Send a textMenashe Friedman's career didn't follow a straight line. From failing fast in an early sales role to decades later becoming the consultant companies call when their sales teams need clarity and consistency, his journey spans industries, downturns, and hard-earned lessons.In this episode, Danny and Menashe explore why quality matters more than quantity in sales activity, how to close the gap between sales and marketing, and why trust is built through mindset, not tactics. Menashe's experience building from scratch, navigating the 2008 market crash, and selling in every industry he entered delivers insights that resonate far beyond a textbook sales story.Episode Highlights: Quality over quantity in sales isn't just a nice idea, it's the difference between burning through thousands of garbage leads and building a pipeline that actually converts.The perfect day is today because there's never a perfect time to start, and waiting for ideal conditions means you'll never begin.Sales and marketing aren't separate teams competing for budget and credit, they're one system where marketing makes the promise and sales keeps it.Building trust isn't a tactic you deploy to close deals, it's a philosophical approach to how you show up in every conversation.The most valuable learning happens when things go wrong, not when they go right, because growth comes from what didn't work.Pipeline feeds the funnel, and you're the bus driver who decides who gets on, where they sit, and which stop they get off at.Episode Links: Menashe Friedman on LinkedInM. Friedman Consulting on LinkedInM. Friedman Consulting on InstagramFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Mark Victor Hansen - The Man Behind 500 Million Books | Be Wealthy Podcast Ep #295 JOIN THE BE WEALTHY MASTERMIND: Apply for your 100% refundable mastermind trial. - bewealthypodcast.com then click APPLY Mark Victor Hansen co-created Chicken Soup for the Soul, sold over 500 million books, and built a $1 billion licensing empire. In this conversation, he walks through going bankrupt at 26, getting rejected by 144 publishers, selling books during the OJ Simpson trial, and the seven beliefs that keep most people broke. He also breaks down how he made $157 million from dog food without manufacturing a single bag. TIMESTAMPS 0:00 Introduction 1:39 Going Bankrupt at 26 5:20 Finding Your Mentor 7:05 Chicken Soup Origins 10:17 144 Publisher Rejections 14:05 $50K Per Rejection 17:58 The Aladdin Factor 21:44 OJ Trial Book Promotion 26:56 Risk and Rejection 33:36 Stories Create Wealth 38:15 Homeless Twice to Billions 44:19 Income vs Real Wealth 47:32 Affirmations That Work 52:09 The Mastermind Principle 56:54 Seven Limiting Beliefs 1:04:22 What entrepreneurs are overlooking in business 1:10:10 Daily Journaling Practice 1:14:08 Building Your Inner Circle BOOKS MENTIONED - Chicken Soup for the Soul by Mark Victor Hansen & Jack Canfield - The Aladdin Factor by Mark Victor Hansen & Jack Canfield - Ask! The Bridge from Your Dreams to Your Destiny by Mark Victor Hansen & Crystal Hansen - One Minute Millionaire by Mark Victor Hansen & Robert Allen - The Richest Man in Babylon by George S. Clason (Mark is writing a 2.0 version) - How to Think Bigger by Mark Victor Hansen - Gifted Hands by Dr. Ben Carson - Reverend Ike (biography) by Mark Victor Hansen & Crystal Hansen - Resurrection by Neville Goddard - Legacy by Mitzi Purdue (Mark's biography) GET CONNECTED Website: www.BeWealthy.com YouTube: youtube.com/@bewealthybrett Instagram: instagram.com/bewealthybrett Facebook: facebook.com/brettbewealthy X/Twitter: x.com/bewealthybrett FREE RESOURCES Free Tools & Downloads: bewealthypodcast.com Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com Infinite Banking Education: SaveLikeaBank.com Self-Directed IRA: MaxOutRetirement.com Trust & Entity Structure: SetupMyEstate.com Off-Market Deals & Direct Mail: TheMagicMailers.com 1031 Exchange: Exchange1031Now.com Bookkeeping & Financial Services: BooksOffMyPlate.com PPC & Digital Marketing for RE Investors: ScaleMyDeals.com ABOUT THE SHOW The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business - then teaches them how to think about their money. Because wealth is far more than money - it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell. Mission: Get Free. DISCLAIMER Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.

Send a textThe fastest way to stall growth is to chase near-term numbers while ignoring the systems that create momentum. We sit down with Kurt Uhlir—CMO, growth operator, and “King of Scaling”—to unpack how teams compound results by aligning time horizons, transforming decision-making with AI, and replacing authority-driven compliance with servant leadership commitment.We start by reframing executive focus: separate conversations into 2–12, 12–36, and 36+ month horizons, protect leading indicators, and let strategies mature long enough to prove or disprove hypotheses. From there, Kurt breaks down how AI either erodes trust through low-quality, high-volume content or strengthens it through deep edits, rigorous repurposing, and message consistency across TikTok, YouTube, articles, and newsletters. He explains why the winning move is pairing elite human editors with AI to deliver clarity, accuracy, and credibility at scale.Kurt shares a playbook for using AI as a thinking partner: simulate buyer personas, surface objections from forums in real time, pressure test strategies before launch, and compress the draft-to-feedback loop from weeks to hours. That shift empowers teams to explore “what if” scenarios without committees and helps leaders challenge their own instincts with data-backed insight. We also dive into culture: why AI “fails” when leaders can't define what success looks like, how psychological safety unlocks iteration, and where mid-level resistance shows up first.Expect five blunt go-to-market red flags—attribution over contribution, PPC overload, product-marketing drift, boardroom-first systems, and single-playbook thinking—plus a practical path to contribution-based decisioning. We close on servant leadership as an operating system: define outcomes, remove friction, and resource the work so accountability rises and execution speeds up. Finally, we look ahead to search everywhere optimization, meeting buyers across Google, TikTok, YouTube, podcasts, and AI answers with a unified narrative that builds trust, not just visibility.If this resonated, follow the show, share it with a teammate who obsesses over attribution, and leave a quick review telling us your biggest blind spot you're ready to challenge.This episode was recorded through a Descript call on January 13, 2026. Read the blog article and show notes here: https://webdrie.net/stop-lighting-marketing-cash-on-fire..........................................................................

In this episode of Growing eCommerce, Mike Ryan and Chris debunk three persistent myths that are still holding retailers back in 2026. While everyone is distracted by the hype of UCP and Agentic Commerce, many accounts are bleeding efficiency due to outdated structures like the "Heroes & Zombies" matrix and one-dimensional margin buckets.We break down why these old-school tactics create self-fulfilling prophecies of failure and share what sophisticated retailers are doing instead to balance volume, margin, and the new reality of AI-driven search.In this episode, we cover:The "Zero Click" Wake-Up Call: Why the shift to walled gardens means you need to fix your tactical basics now before the ecosystem changes forever.Myth #1: Heroes & Zombies: Why classifying low-volume products as "zombies" is a logical flaw that starves your potential growth engines. We explain the danger of using historical data to doom new products.Myth #2: Margin Buckets: Why segmenting campaigns by gross margin % (e.g., 0-5%, 5-10%) is dangerous. Mike shares data showing how this ignores conversion volume and pricing strategies, leading to "death by optimization."Myth #3: PMax vs. Standard Shopping: It's no longer an either/or decision. We discuss the rise of hybrid setups and why Standard Shopping is actually gaining cost share again.Key Takeaways:Don't rely on single-dimensional data: Grouping products solely by ROAS or Margin % ignores critical context like seasonality, price competitiveness, and absolute profit.Standard Shopping isn't dead: Even Google is now advocating for hybrid use cases, such as using Standard Shopping for query filtering or specific inventory control.+1The "Self-Fulfilling Prophecy": If you put a new product in a "zombie" campaign with low budget because it has no data, it will never get data. You need a multi-dimensional scoring strategy.About Mike RyanBased in Austria and originally from Boston, Mike Ryan is Head of Ecommerce Insights at Smarter Ecommerce (smec). With 10+ years in retail and PPC, and experience across retail operations, product management, and digital advertising, he helps online retailers turn data into strategies that improve performance in a highly competitive market.About Christian ScharmüllerChristian Scharmüller is CCO & Managing Director at Smarter Ecommerce and a long-time expert in PPC and e-commerce. With 12+ years in ad tech, he's a regular speaker at major industry events such as SMX and OMR, sharing insights on e-commerce strategy and the future of retail media.About Smarter Ecommerce (smec) Smarter Ecommerce (smec) helps e-commerce brands scale profitably with AI-driven PPC automation—optimizing for business outcomes while keeping strategic control in the hands of marketers. The platform activates first-party data (e.g., margins, CLV, core business metrics) to automate campaign optimization toward profitability and efficient growth, with transparent insights that reduce manual work and free teams for strategic oversight. As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages €500M+ in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients, including THG, Snipes, REWE, and Intersport. Follow smec for performance marketing insights: Website: smarter-ecommerce.com LinkedIn: linkedin.com/company/smarter-ecommerce-gmbh Newsletter: smarter-ecommerce.com/en/newsletter/ Instagram: instagram.com/smarterecommerce

This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels.Show notes -- in this episode we'll cover:Brent answers your questions live.Knowledge from Brent and some of the best wholesalers in the industry.The most important news affecting the wholesaling industry.Your weekly dose of wholesaling motivation.Interviews with industry experts and successful wholesaler.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

This week Chris Schaeffer answers 6 questions from listeners. Great questions covering a wide variety of topics like the dying industry of home services on google ads, AI, the future of PPC on Google, how to recover from a crashing campaign, and if sitelinks are good or bad for performance.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

In this Conversion Monthly episode, the team takes on a real-world Amazon fashion listing -- a ladies jumper from Adam Jagger's clothing brand. Adam launched this knitwear product last year with strong initial sales, but the relaunch has stalled despite refreshed images and PPC data. Matt Kostan shares consumer feedback from Product Opinion videos revealing that shoppers found the secondary images too text-heavy and "fast fashion" looking, with inconsistent color rendering across photos. Dorian then presents a complete visual overhaul inspired by Zara's photography style -- low-angle shots, model-camera interaction, and stripped-back secondary images that let the product speak for itself. The result: a 45% improvement in click share during simulated testing, jumping from 11% to 16% against competitors. The episode is packed with actionable advice on fashion-specific listing optimization, the power of "less is more" in secondary images, and why pre-launch polling is essential in design-led categories. Key Topics Live listing teardown -- Adam Jagger's ladies jumper analyzed by the full Conversion Monthly panel Consumer video feedback -- What real shoppers said about the listing (color inconsistency, text-heavy images, fast fashion feel) Main image testing -- Baseline vs. Zara-inspired low-angle photography concepts Secondary image overhaul -- Stripping back text and adopting a premium, warm aesthetic Pre-launch polling -- Why design-led fashion products should be tested before manufacturing Selling through the female lens -- Understanding emotional and aspirational buying in women's fashion Timestamps [00:00] Introduction and welcome to Adam Jagger [01:24] Adam explains the product -- ladies jumper relaunch that stalled [02:28] Category rules -- how much creative freedom do clothing listings have? [03:45] Matt shares Product Opinion video feedback from real shoppers [07:25] Dorian's approach -- studying Zara and H&M for photography inspiration [10:30] The "less is more" philosophy for fashion secondary images [14:02] Matt reveals test results -- 11% to 16% click share improvement [19:22] Sim's take on AI-generated images and warmth in the image stack [20:39] AI-generated video concepts for sponsored brand ads [22:50] Adam's reaction and takeaways [26:17] Danny's deep dive -- cognitive overload, decision paralysis, and the female lens [37:31] Adam's final thoughts and next steps [38:30] Sim on pre-launch polling for design-led niches [40:47] Final roundup and upcoming Seller Sessions event announcement Key Takeaways Strip back your fashion images -- Text-heavy, icon-filled secondary images can make clothing look like fast fashion. Clean, warm, product-focused images convert better. Study leading brands for photography direction -- Dorian reverse-engineered Zara's low-angle, model-interaction photography style and applied it to the Amazon listing with a 45% click share improvement. Consumer video feedback reveals what data cannot -- Ten 4-minute shopper videos uncovered issues like inconsistent pink shading across images that no one on the team had noticed. Pricing inconsistency kills trust -- Having one color variation priced higher than others confused shoppers and reduced confidence in the listing. Poll before you launch in fashion -- For design-led categories, spending $100 on pre-launch testing can steer you away from a bad product or nail the positioning first time. Sell the transformation, not the features -- Women's fashion is an emotional, aspirational purchase. The listing should make the shopper feel "this could be me" rather than listing fabric specs. Beware of over-optimizing click-through rate -- Pushing CTR too hard can lead to image fatigue and diminishing returns. Balance scroll-stopping visuals with long-term brand consistency.

Episode NotesOpenAI Tests Ads in ChatGPTAds rolling out to Free and Go users in the U.S.~$60 CPM chatter for high-intent queriesStrict privacy guardrails emphasizedRelevancy and user trust will determine long-term viabilityTikTok Smart Plus + Platform UpdatesSmart Plus automation reduces manual setupTikTok One centralizes creator tools and productionPulse Suite expands premium adjacency optionsMarket Scope introduces deeper first-party analyticsGoogle's Agentic Commerce PushUniversal Commerce Protocol (UCP) standardizes AI-to-retailer communicationAI Mode and Gemini enable direct checkout within the interfaceBranded AI agents and in-AI offers reshape the purchase journeyStructured product data becomes increasingly criticalOther Platform UpdatesGoogle expands PMax controls and budget optionsMicrosoft introduces Copilot checkoutPinterest highlights Gen Z's pushback against algorithmic samenessSuper Bowl AI Ad ReactionsOpenAI: “You can just build things” — inspirational but abstractAnthropic (Claude): Anti-ad positioning with humorGoogle Gemini: Emotional, practical demonstration of real-world AI useFollow The Click Brief for fast, no-fluff performance marketing updates.Visit The Click Brief blog for more in-depth analysis and updates from January

Welcome to another impactful episode of Build a Better Agency! This week, host Drew McLellan sits down with AI strategist and data tinkerer Cade Dannels to demystify the true potential of artificial intelligence for agencies. If you're tired of hearing the same surface-level conversations about AI writing blog posts, buckle up—this conversation digs deeper. Drew McLellan and Cade Dannels break down how agencies can move beyond basic content generation and leverage AI for operational excellence, lead generation, and creating scalable efficiencies that truly impact the bottom line. Cade Dannels shares his journey from automation enthusiast to agency consultant and reveals the untapped goldmine lurking in most agencies: mountains of unstructured data, from transcripts to emails to proposals. You'll learn practical strategies for onboarding AI as you would a new employee, structuring your agency's unique frameworks into these systems, and using time-tracking to identify tasks ready for automation. The episode also covers step-by-step DIY approaches agencies can start today—no massive tech team or budget required. Together, Drew McLellan and Cade Dannels unpack the real-world process of using AI for smarter lead qualification, nurturing, and personalized outreach—without losing that human touch. They address common concerns about errors, model selection, and how to experiment meaningfully as you climb the AI learning curve. You'll also hear creative ways to motivate team engagement and discover actionable prompts and experiments you can implement immediately.   Don't miss this episode if you're ready to stop dabbling in AI and start harnessing its full agency-transforming power. Whether you're an agency owner taking your first experimental steps or already integrating AI but unsure where to go next, this conversation will help you confidently build a roadmap for impactful, ongoing innovation.   A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Rethinking agency AI: beyond content creation to business operations   Experimentation as the foundation for AI success in agencies Leveraging your agency's unique data and frameworks to unlock AI's full potential Practical lead generation automation with AI—sourcing, qualifying, and nurturing prospects The importance of "onboarding" AI like a new team member for better, more relevant outputs Humanizing AI-driven outreach through strategic inputs and oversight Start small, experiment broadly, and engage your whole team in AI discovery

Dans cet épisode spécial enregistré en direct et en public du Paris Radio Show 2026, PPC a animé un débat sur l'avenir de la radio à l'ère de l'intelligence artificielle.A ses côtés au micro, Matthieu Mondoloni, Directeur de l'information du réseau ICI (Radio France), François-Xavier Delacoux, Directeur général du réseau RTS FM, Marie-Noëlle Le Moal, Directrice en charge de la stratégie marketing et de l'innovation chez NRJ Global, Régis Verbiguié, Directeur général de Radioplayer France, Jean Vandecasteele, représentant de l'association LesVoix.fr, ainsi que Pascale Wakim, comédienne voix et podcasteuse.Au programme ? La place croissante de l'IA dans les rédactions, la publicité, les workflows éditoriaux et la distribution audio. Ils abordent aussi la charte IA de Radio France, l'automatisation de la transcription, la détection de signaux faibles avec l'aide de l'IA, la génération de contenus, le clonage des voix... L'IA n'est plus une promesse dans l'univers de la radio , c'est déjà une réalité opérationnelle.Mais à quel prix ? Tous s'accordent sur un point central : la voix est le cœur de la radio. Une voix qui crée la confiance, l'émotion, l'intimité. Or cette voix peut désormais être copiée, générée, industrialisée, au risque de rompre le contrat émotionnel avec l'auditeur.L'épisode explore aussi les lignes rouges éthiques, les enjeux de souveraineté culturelle, les métiers menacés ou transformés, et la responsabilité collective des médias face à des technologies qui vont plus vite que les règles.Un échange hors normes autour d'une question clé : l'IA crée-t-elle de la valeur pour la radio, ou est-elle en train d'en effacer l'âme ?Pour suivre les actualités de ce podcast, abonnez-vous gratuitement à la newsletter écrite avec amour et garantie sans spam https://bonjourppc.substack.com Et pour découvrir l'ouvrage de PPC préfacé par Serge Papin, rdv ici Réinventez votre entreprise à l'ère de l'IAHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Humans vs. AI?! Marketing by Emma's Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We'll see you in The PPC Den!

Episode Overview In this final installment of the Conquer the Operational Chaos series, John Kitchens and Joel Perso break down one of the most overlooked — yet most powerful — CEO disciplines: knowing your numbers. Growth without visibility creates chaos. More agents, more leads, more deals — without proper tracking — only amplifies inefficiencies. In this session, John and Joel unpack how to measure what actually matters, how to assign the right metrics to each role, and how to move from emotional decision-making to data-driven leadership. If you've ever wondered why your P&L says you're profitable but your bank account feels tight… or why your team feels busy but results are inconsistent… this episode will reset how you think about performance. Because if you don't know your numbers, you don't know your business. Key Topics Covered The Final Piece of Operational Clarity Recap of the Conquer the Operational Chaos framework: Week 1: The Operational Hire Week 2: Building Processes Week 3: Core Buyer & Listing Systems Week 4: Measuring What Matters Why growth without tracking leads to internal breakdown How knowing your numbers protects profitability and performance What "Know Your Numbers" Really Means The difference between tracking data and making decisions Why metrics exist to improve leadership — not to create busywork The CEO mindset shift from guessing to measuring The Financial Foundations Every CEO Must Understand Profit & Loss (P&L): Revenue, expenses, and true profitability Balance Sheet: Assets, liabilities, and owner equity Cash Flow: Why profit and cash are not the same Budget vs. Actual: Where silent leaks in your business happen Assigning Metrics to Every Role Every role in your business must have at least one key metric. Why? People want to know what winning looks like Clear agreements eliminate emotional performance conversations Numbers create accountability without friction Metrics vs. Targets (The Critical Distinction) Tracking a number isn't enough. You must define: What is success? What is the agreed target? What happens when we miss? Agreements replace expectations. Expectations create frustration. Agreements create alignment. Leading Indicators vs. Lagging Indicators Lagging indicators: Closings, GCI, volume Leading indicators: Conversations, appointments set, follow-up activity You can't control closings. You can control conversations. John's breakdown: Conversations → Appointments Set → Appointments Met → Agreements Signed → Closings Reverse engineer your goals down to conversations per hour. The Conversations Per Hour Framework This was one of the most tactical moments of the episode. Instead of asking: "How many conversations per day?" Ask: "How many conversations per hour?" Then reverse engineer: How many conversations does it take to set one appointment? How many appointments does it take to sign a client? How many signed clients does it take to close one deal? How many hours per week must be dedicated to outbound activity? When you know this math, success becomes predictable — not accidental. The "Protein, Carbs, and Fats" Principle Borrowed from Blake Sloan: Protein = Conversations Carbs = Appointment Asks Fats = Face-to-Face Meetings You can hit your main metric and still fail if supporting metrics are ignored. One metric matters. But supporting behaviors matter too. Where to Start Don't try to fix everything. Focus on one priority per quarter. If you're spending significant money in one area (Zillow, PPC, mailers, client events), optimize that first. Clarity compounds. Chaos compounds faster. Resources Mentioned Simple Numbers, Straight Talk, Big Profits – Greg Crabtree Financial Intelligence – Karen Berman & Joe Knight Measure What Matters – John Doerr CSU Dashboard / CTE Business Tracking The Growth Centric – Systems Audit with Joel Perso John Kitchens Executive Coaching → JohnKitchens.coach Final Takeaway There are two major breakdowns in most small businesses: They don't know their financial numbers. They don't know how they're allocating their time. If you know your money and you know your time, you control your growth. If you don't — you're guessing. As Joel put it: "If you don't know your numbers, you don't know your business." And as John reinforced: "It's not conversations per day. It's conversations per hour." Measure what matters. Build agreements. Track leading indicators. Execute with clarity. That's how CEOs eliminate chaos. Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

If your paid budget is shrinking, every click suddenly feels personal. And when Google Ads keeps changing, it's easy to lose confidence in what's actually driving results.In this session, Joe is joined by Rebecca Pilkington, Head of PPC at Exposure Ninja, to break down what modern PPC looks like in 2026 - from fixing tracking and improving signal quality, to using guardrails, feeding lead quality back into Google, and deciding when to go manual vs letting automation learn.Key topics include:- How to audit the last 90 days to spot wasted spend in locations, devices, audiences, and non-converting queries- The tracking essentials in 2026 including GA4, consent mode v2, server-side tracking, and why it all impacts performance- How to feed offline lead quality and revenue back into Google Ads using offline conversions and enhanced conversions for leads- What AI Max actually is (and isn't) plus when to avoid it if your landing pages aren't strong- How to approach a slashed budget by stripping campaigns back to high-intent keywords, tighter themes, and better landing pages- What to look for when spam leads appear and how to troubleshoot match types, intent, and optimisation signalsTimestamps:00:00 Finding wasted spend fast03:30 Efficiency and signal quality in 202607:20 Tracking changes you can't ignore10:50 Feeding CRM data back into Google15:55 What AI Max does in search20:45 Using PPC for full-funnel brand impact24:40 How to rebuild when budgets get cut32:00 Starting PPC without big datasets41:50 When to trust automation53:10 Handling spam leads and learning periods57:05 Choosing the right PPC partnerWatch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they've been longtime friends of TMM!).Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Hard to Swallow Pills: PPC Can't Grow Your Sales. Do you think more Amazon PPC optimization will unlock unlimited growth? Here's the uncomfortable truth about Amazon Ads that most sellers refuse to accept.After perfecting your campaigns, what's the secret Amazon PPC strategy to keep doubling sales? There isn't one. Once your campaigns transition from inefficient to efficient, PPC reaches a ceiling and can't grow your sales anymore.In Episode 121 of That Amazon Ads Podcast, Stephen and Andrew reveal why 90% of accounts see massive wins in 30 days, then sales plateau completely. Hard to Swallow Pills: Your growth doesn't come from bid adjustments or campaign tweaks. It comes from category demand, market share dynamics, and catalog expansion.If your Amazon PPC performance stagnated after initial success, this episode explains exactly why and what to do next. Real sustainable growth requires strategies beyond Amazon Ads.

Does Google PPC still work for home service businesses—or is it just an expensive mistake?In this Clicks to Calls episode of Owned and Operated, John Wilson sits down with Service Scalers CEO Sam Preston to break down the truth about Google Ads (PPC) for HVAC, plumbing, and electrical companies. Some operators swear PPC is dead. Others are spending six figures a month and winning. The difference isn't the platform—it's execution.They walk through why PPC fails for most owners, how it's fundamentally different from Local Service Ads, and what has to be in place before PPC becomes a scalable, predictable lead channel. From budget minimums and landing pages to tracking revenue (not just calls), this episode lays out a clear framework for deciding if PPC belongs in your business—and how to avoid burning cash if you try it.If you've ever said “Google Ads don't work for us,” this episode will challenge that assumption.What you'll learn in this episode:Why PPC still works—and why most operators think it doesn'tThe real difference between LSA and PPC (and why PPC breaks first)Budget thresholds you actually need to make PPC viableWhy landing pages matter more than ad copyShout Out to FieldPulse

This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels.Show notes -- in this episode we'll cover:Brent answers your questions live.Knowledge from Brent and some of the best wholesalers in the industry.The most important news affecting the wholesaling industry.Your weekly dose of wholesaling motivation.Interviews with industry experts and successful wholesaler.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Let's get to the point, your Google Ads is wasting money! This week Chris Schaeffer talks about the three most common reasons your account is wasting money. Keywords do not represent the real traffic you are getting, some bid strategies do not allow cost per click management, and the goals you set in Google Ads do not reflect the results you are getting! Let's talk about that.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Welcome to a powerful solo episode of Build a Better Agency! In this installment, host Drew McLellan takes a deep dive into one of the most urgent and consequential topics facing agencies today: the vital importance of ongoing professional development. Drawing from decades of experience and the latest industry data, Drew McLellan lays out a compelling case for why investing in your team's growth is no longer a "nice to have"—it's a must-have for agency survival in the coming years. Throughout the episode, Drew McLellan connects the dots between employee retention, profitability, and developing future-ready skills, emphasizing how the talent landscape is shifting faster than ever before. With alarming stats showing that over 90% of employees would stay longer with employers who invest in their career development, he argues that the biggest threat to agencies isn't just AI or industry consolidation—it's failing to keep your people learning, engaged, and prepared for new demands. Listeners will walk away with concrete strategies for building a culture of learning within their agencies. Drew McLellan shares actionable steps: from creating a realistic professional development budget, conducting a skills gap assessment, and designing meaningful learning experiences, to the critical role of leadership in modeling a learning mindset. He also addresses common objections, like the fear that trained employees might leave, and flips the paradigm—demonstrating that investing in growth is actually the best insurance against turnover and burnout. If you want to protect your margins, retain your best talent, and lead a team that can outpace industry change, this episode is essential listening. Tune in for data-backed advice, tough truths, and a practical roadmap to becoming an agency where people join—and stay—because they know their growth matters. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: The critical role of professional development in agency growth Why investing in employee learning boosts retention and profitability The ROI of upskilling versus the true cost of turnover How to build a culture of continuous learning and accountability Prioritizing skills for the future: AI fluency, data literacy, and business acumen Combatting burnout with smarter, not just harder, work   Simple steps to launch an impactful development program today  

Is your Amazon strategy spread too thin? In this episode, Michael is joined by Noemi Bolojan (CEO of ScaleWave) to cut through the noise of 2026. After a chaotic few years, the biggest trend for successful sellers isn't doing more—it's doing fewer things at a 10/10 level.We're diving deep into the "5+1 Essential Skills" you need to master to actually move the needle this year. From the "lifeblood" of your business (Inventory Management) to the hidden goldmine in your Brand Analytics, we break down exactly where to focus your energy so you can stop guessing and start growing.Stop being an "inch deep" in a hundred activities. Tune in to learn how to go miles deep on the metrics that matter.We'll see you in The PPC Den!

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Behdad Jamshidi is the Founder of CJAM Marketing Connector, a company that is a matchmaker for clients and marketing agencies who need each other. In the past seven years, he has met with and assessed over 1000+ marketing agencies and vetted them down to a lean 100 preferred partners across all marketing niches. We talked about how not all marketing agencies are alike, how he became a marketing broker, what it takes to be a great business matchmaker, knowing when hiring a fractional CMO is a good idea, and examples of things he helps clients with. In addition, we discussed various marketing methods such as PPC and SEO, creative marketing such as branding and photography, app and web development, and the mindset required to successfully work with a marketing agency. Finally, we discussed questions you should ask a marketing agency before hiring them, red flags to look out for in the vetting process and using core values to build your company culture. You can follow and listen to the show on Apple Podcasts/iTunes, Spotify, Audible, Amazon, iHeart Radio, and at Success Profiles Radio | Live Internet Talk Radio | Best Shows Podcasts

This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels.Show notes -- in this episode we'll cover:Brent answers your questions live.Knowledge from Brent and some of the best wholesalers in the industry.The most important news affecting the wholesaling industry.Your weekly dose of wholesaling motivation.Interviews with industry experts and successful wholesaler.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Have you heard about the new mandatory changes coming to Google Shopping campaigns? This week Joey Bidner joins Chris Schaeffer to talk about the upcoming changes and how you need to respond. Also, Chris discusses three ways you can stand out in a PPC interview when you are trying to get a job with an agency or as an in-house marketing manager.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comSubmit a Question - https://www.paidsearchpodcast.com

Welcome to the latest episode of Build a Better Agency! Host Drew McLellan is joined by talent strategy expert John Arnold to tackle one of the most critical and timely challenges facing agency owners today: hiring, retaining, and managing the right people in the ever-evolving agency landscape. As AI and technology shift agency workflows, Drew McLellan sets the stage for a refreshing conversation about why the human element is more important now than ever. John Arnold, co-owner of Celerity—a firm that was itself born from agency roots—brings decades of experience in staffing, executive search, and talent advising. Together, they explore the seismic changes agencies have faced in team structure, from the rise of remote work and fractional contracts to the increasing responsibility placed on each team member. John Arnold shares actionable strategies for navigating this new reality, including how tools like Predictive Index and other personality assessments are transforming agency hiring decisions. You'll learn why understanding your own leadership style is just as important as knowing what you're looking for in a new hire. This episode digs into practical frameworks for the ideal interview process, tips for avoiding common hiring pitfalls, and ways to structure assessments and team interviews to ensure long-term fit. John Arnold also reveals the personality traits and behaviors that signal an exceptional agency employee, while offering candid advice for managing generational divides and work-life balance in today's workforce. The conversation doesn't shy away from tough topics: Drew McLellan and John Arnold discuss red flags, deal-breakers, and why agency leaders must be upfront with candidates from the very start.   If you're ready to strengthen your agency's team, enhance your understanding of talent, and embrace data-driven hiring, this episode delivers the insights you need. By the end, you'll have the tools—and the confidence—to build a stronger, more resilient agency culture. Don't miss this invaluable deep dive into what it takes to recruit, retain, and inspire top talent in today's dynamic agency world!   A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: The critical role of data in modern agency hiring   Balancing gut instinct with science for better hiring outcomes Structuring a successful multi-step interview process Why curiosity and accountability matter in agency talent Navigating generational shifts in work/life balance expectations The evolving landscape of remote and hybrid work in agencies Preparing for the future: leveraging AI and assessments to predict job fit