Podcasts about PPC

This week Chris Schaeffer discusses how to get phone calls from Google Ads search campaigns. There are three methods that are the most direct way to get calls, but each method comes with some major advantages and drawbacks. Learn the truth about how to get phone calls in this focused, dedicated episode.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Welcome to a new solo cast episode of Build a Better Agency! Host Drew McLellan is flying solo for episode 525, bringing decades of agency expertise to help owners prepare their businesses for a fast-changing marketplace. If the calendar is winding down and you're looking ahead to 2026, this episode is packed with actionable insights designed specifically for agency leadership. Drew kicks off with an overview of critical housekeeping—announcing the monthly workshop giveaway winner and expressing gratitude to long-time sponsor White Label IQ. The heart of this episode, though, is a deep dive into the unique responsibilities agency owners must own in these last 60 days of 2025. Rather than swamping yourself with creative or client-service tasks, Drew urges you to refocus on the essential leadership duties that no one else in your company has the authority or experience to fulfill. Listeners will hear Drew break down the owner's role into five core areas: driving new business, articulating agency vision and values, managing financial health, nurturing both people and clients, and building an empowered leadership team. He shares clear strategies for refining your agency's differentiation, creating a new business pipeline, career-pathing for staff, and cultivating “client love” from the top down. If you're struggling with being too hands-on or feeling disconnected from your agency's strategic path, Drew offers practical ideas and downloadable tools to get you back on track. Don't miss this episode if you want to kick off 2026 in the strongest possible position. With guidance on setting vision, connecting with your team and clients, and creating a culture where everyone knows the agency's direction, Drew's solo cast is a masterclass in leadership focus—and a reminder that your job as agency owner is irreplaceable. Tune in and walk away ready to lead with clarity, confidence, and purpose. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Defining mission, vision, and values as a leadership priority How agency owners shape and communicate their agency's direction Why new business growth requires both existing and new clients The critical role of agency specialization and niche expertise Building a culture of employee growth, career pathing, and retention Strengthening client relationships beyond project work   Creating a leadership team to handle agency fires and empower growth

In this episode, let's learn how to master Amazon Marketing Cloud (AMC) and discover how to connect, set up, and manage AMC ads to improve targeting, boost conversions, and scale your Amazon sales.

In this week's episode  we dive into the powerful Product Opportunity Explorer tool and show you how it can give you an instant pulse on your Amazon PPC performance. Ever wondered if your rising CPCs are just your account scaling or if it's a market-wide trend? I walk you through real examples from over a thousand marketplaces  so you can see exactly how to make sense of CPC increases, sales growth, and competitor activity. Five minutes in the Product Opportunity Explorer can save you hours of guesswork and give you actionable insights to optimize your campaigns. 

Send us a textIn this video, we compare two key strategies to boost your Amazon sales: strikethrough discounts vs. coupon codes. Learn the benefits of both, and why strikethroughs often outperform coupons for increasing visibility and conversion rates. Find out how to use price to your advantage without competing on cost and drive more sales with the right pricing strategy.Want to drive more sales with the right pricing strategy? Book a call today to optimize your Amazon listing and boost your conversions: https://bit.ly/4jMZtxuGrab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3#AmazonPricing #EcommerceStrategy #StrikethroughDiscount #AmazonSales #PriceOptimizationWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 – Coupons vs Strikethrough Discounts: What's Better?00:05 – Why Strikethroughs Are Effective for Click-Through Rate01:15 – The Impact of Price on Conversion and Sales02:00 – How to Compete with Higher-Priced Products03:00 – Strikethrough Pricing vs Coupons in Advertising04:10 – Why Some Discounts Don't Work as Expected05:30 – How to Handle Pricing Errors on Amazon06:20 – Competitor Pricing: How to Stay Competitive07:10 – Building Loyalty with Premium Products08:00 – Avoid Competing on Price Alone: Focus on Differentiation09:00 – Re-launching Your Product Without Lowering the Price10:10 – How to Tackle Competitors with Aggressive Discounts11:00 – Managing Off-Amazon Pricing for Consistency12:00 – The Impact of MAP Pricing and Keeping Prices Stable13:00 – Final Thoughts on Dynamic Pricing Strategy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Most contractor marketing is chaos—disconnected PPC, SEO, and ads chasing different goals. The Unified Contractor Marketing Framework aligns every channel under one Identity-based strategy for consistent messaging, unified reporting, and predictable lead growth.

In today's Wholesale Hotline (Wholesaling Inc Edition) Brent sits down with Alex Severe, a Haitian immigrant out of Long Island, NY, who's found incredible success in real estate. If you need motivation, listen to this inspirational story. Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 9/5/2024. Show notes -- in this episode we'll cover: Alex's background and how he discovered real estate. The biggest lessons he's learned along his journey. Alex breaks down a deal. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Send us a textAmazon's new variation layout update affects how many options shoppers actually see. This layout shift limits product visibility after the first page, reducing conversion on hidden ASINs. Sellers need to rethink how they group products to keep top-selling variations visible upfront.Find out if your variation setup is killing your conversions, talk with an expert today: https://bit.ly/4jMZtxuDon't go into Q4 guessing, download the playbook built to help sellers win the busiest season: https://bit.ly/46Wqkm3#AmazonSelling #VariationStrategy #AmazonFBA #ConversionRate #listingoptimization Watch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Make every click count during seasonal dips. Download the PPC guide and optimize your ad spend now: https://bit.ly/4lF0OYXIf Amazon slows down, your website should pick up the slack. Book an ecommerce strategy call and plan your pivot: https://bit.ly/4kOz6rrTimestamps00:00 - Amazon quietly changes variation layout00:21 - How variation pages work now00:42 - Most customers don't go past page 101:06 - Should you scroll or paginate variations?01:24 - Why limiting variations boosts conversion01:56 - Suggested limit: 10 per parentage02:45 - Impact on variation performance03:26 - Breaking variations by size and color04:00 - Final thoughts on variation structure----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textThese are the top 10 CTR videos that show how to get more clicks and grow faster on Amazon. Every clip shows a real way to improve product images, ads, and traffic results. Learn how these click-through rate wins turned weak campaigns into strong performers.Dominate this holiday season with the Ultimate Q4 Playbook for sellers who want real wins: https://bit.ly/46Wqkm3Tired of low traffic and wasted ad spend? Book a strategy call and start building a high-CTR listing today: https://bit.ly/4jMZtxuWant to watch each videos? Here's the list to watch on YouTube:Top 10: Amazon CTR is the FASTEST Way to Grow Brand Sales: https://www.youtube.com/watch?v=BMK71-pslMETop 9: Amazon PPC Uncovered: CTR Secrets, Keyword Myths, and Winning Ad Strategies: https://www.youtube.com/watch?v=Yk-s5GrnIfETop 8: Why CTR is the Most Important Factor in 2023: https://www.youtube.com/watch?v=y2ehC-cZClITop 7: What is a Good Click Through Rate for Amazon PPC? #CTR #AmazonPPC: https://www.youtube.com/watch?v=PShopH19d34Top 6: Why Main Image Affects Sales so Much on Amazon, CTR, Photo Size: https://www.youtube.com/watch?v=I0EaBfH7kZgTop 5: 2x Your CTR on Amazon - Click Through Rate, the Fastest Way to Grow Sales: https://www.youtube.com/watch?v=Nr0tVIfP_tsTop 4: What's a Good/Bad Conversion Rate - Amazon FBA Seller Benchmark: https://www.youtube.com/watch?v=G0782nWvdwMTop 3: From 3% to 9% CTR: How I Optimized My Main Image for Amazon Sales: https://www.youtube.com/watch?v=CRar6bsCzlwTop 2: Best Traffic Tip for Amazon FBA that will get you CLICKS

Everyone says, “No one wants to work anymore.”But while most business owners were complaining, two teenagers built JunkTeens — and turned the labor shortage into their advantage.In this episode, we break down how they built a culture where young people show up, work hard, and stay — and how you can do the same inside your company.Partner Spotlight: 1SEO Digital Agency: At Next Level Pros, we teach you the best ways HOW to market your business. If you want additional hands-on help executing, we trust 1SEO, our marketing partner. They implement SEO, PPC, Google Local Services Ads, and high-performance websites that turn stronger operations into booked jobs. Learn more or book a consult: https://1seo.com/next-level-pros/

This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels. Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 1/21/2025. Show notes -- in this episode we'll cover: Brent answers your questions live. Knowledge from Brent and some of the best wholesalers in the industry. The most important news affecting the wholesaling industry. Your weekly dose of wholesaling motivation. Interviews with industry experts and successful wholesaler. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Ethan King is the Co-founder of Zeus' Closet and Stuff4GREEKS, two custom apparel companies known for their creative designs and advanced embroidery for fraternities, sororities, and the entertainment industry. He is a TEDx speaker, global keynote presenter, former president of the Entrepreneurs' Organization (EO) Atlanta chapter, and communications expert for EO US East. Ethan is recognized internationally for his leadership and innovation in business. He is also the author of ChatGPT to Double Your Business in 90 Days and a strong advocate for leveraging AI and automation to enhance productivity.  Peter Bemko is a Business Strategy Consultant with WSI, the world's largest full-service digital marketing agency network. Partnering with small and medium-sized businesses, he leverages WSI's proven digital strategies to help clients navigate change, stay competitive, and reach their full potential. Peter specializes in SEO, PPC, social media, and content marketing to deliver measurable growth. He also serves as Social Media Chair for the SCORE Southeastern NJ Chapter, where he supports local entrepreneurs with practical digital marketing guidance. Glenn Dawson is the Founder of ResetU Fitness, a transformative health and performance program designed to help high achievers eliminate chronic pain and reclaim their vitality. With over a decade of experience in functional training, body mechanics, and nutrition, Glenn combines his expertise with a personalized approach to guide clients back to peak performance. Through ResetU's proven 30-day system, he empowers individuals to reset their bodies and achieve lasting results. Steve Gumm is the Founder of LeadPass Marketing, a marketing strategy and consulting firm that partners with clients on a case-by-case basis to drive growth through innovative lead generation solutions. With a rich background in branding and marketing, Steve has collaborated with renowned brands like Sony, Life is Good, and Harry Caray's. In this episode… Top entrepreneurs and business leaders are constantly navigating rapid technological changes, mastering new tools, and refining their strategies. Without the right resources, they risk falling behind, losing focus, and missing opportunities. How do they stay sharp, scale effectively, and maintain a competitive edge? Ethan King, Peter Bemko, Glenn Dawson, and Steve Gumm share how they use automation, AI, marketing strategies, and structured programs to grow their businesses and support their clients. From scaling an embroidery business and refining digital marketing approaches to transforming health and wellness and managing fractional CMO projects, they discuss their favorite books, podcasts, and apps that keep them sharp and innovative. Their insights emphasize the value of practical tools, continuous learning, and consistent habits for personal and professional growth. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Ethan King, Peter Bemko, Glenn Dawson, and Steve Gumm to explore actionable strategies for scaling businesses efficiently. They dive into lessons learned from real-world projects, the best resources to stay ahead in fast-changing industries, and tips for maintaining focus and momentum. Entrepreneurs will gain practical insights for growing their business while remaining adaptable, innovative, and balanced.

241: In this episode, we're talking with Brian and Katie Desmarais, a husband-and-wife land investing team who left the corporate world to build a thriving real estate business in under two years.(Show Notes: REtipster.com)Katie was able to leave her W-2 job just nine months into the business. Now they're flipping land from South America while raising their kids and coaching other investors.We discussed how they utilize PPC marketing, what their average land deal entails, how they assembled a team of 9, and why Stride CRM has become the backbone of their entire operation. This is a masterclass in building a lifestyle business through land flipping.If you've ever wondered what's possible with the right systems, tools, and mindset, you'll get a ton of value out of this one.

INSPIRING COMEBACK STORY

Send us a textPremium A+ Content offers more image space, larger modules, and video options to enhance your listing. Compared to Standard A+ Content, it increases engagement through better visuals and scroll depth. This can help improve sales, conversions, and time on page when implemented correctly.Need A+ Content that converts? Let our team build it for you, fast, optimized, and fully done: https://bit.ly/4qmaHgQGrab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3Watch these videos on Youtube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Should You Upgrade to Premium A+ Content?00:35 - What Amazon Says About A+ Content Sales Impact01:22 - A Look at Real Listings with and without Premium A+02:30 - How Premium A+ Builds Micro Commitments03:45 - Standard A+ vs Premium Real Estate Comparison05:06 - The Real Benefit: More Scroll = More Sales06:00 - Requirements for Premium A+ Eligibility07:10 - Module Count and Width Differences08:22 - Final Breakdown of Premium A+ Features09:41 - Why Premium A+ Content Is the Better Long-Term Move----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In episode 112 of Going Forward, Eric Elliott is joined by Michael Scarpati, co-founder and CEO of RetireUS, to expose the hard truths behind financial planning today. From the myth of “set it and forget it” retirement accounts to the hidden toll of financial stress, he explains why doing nothing may be the most dangerous decision of all.Together, they unpack why 85% of financial professionals aren't required to act in your best interest, how trust in big-name institutions can leave families vulnerable, and why financial wellness is really a form of mental wellness. As Michael shares, financial stress doesn't stay in your bank account, it bleeds into your health, relationships, and leadership.Eric and Michael dive into how fintech is opening access for the 98%, how independent fiduciaries are reshaping trust, and why clarity with money is the key to leading with confidence in uncertain times. Whether you're early in your career, preparing for retirement, or leading a business through chaos, this conversation will give you the clarity to stop "crockpotting" your future and start planning it with intention.Connect w/ Eric Elliott:Website: https://ericelliott.com/⁠⁠⁠LinkedIn: https://www.linkedin.com/in/eric-elliott-45704745/Instagram: https://www.instagram.com/ericmelliott/Twitter: https://x.com/ericmelliottLinktree: https://linktr.ee/ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Michael Scarpati:Website: https://retire.us/LinkedIn: https://www.linkedin.com/in/michael-a-scarpati/Instagram: https://www.instagram.com/retire.usSupercharge your online advertising campaigns with Optmyzr!Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch.co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by ⁠VIP Marketing⁠.VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

Amazon's new FBA fees have been announced for 2026 and Amazon themselves claim that their new fees only add 8 cents per unit sold of the average item selling price. Is that really the case though? In today's episode, Dave breaks down how the new fees ACTUALLY work, which products came out unscathed, and Amazon's bigger picture goals.  Today's episode is sponsored by Sellerboard. Sellerboard helps users track sales, refunds and fees in real time, and even counts your indirect expenses in final profit. Beyond analytics, Sellerboard also streamlines operations with smart portfolios for PPC, inventory forecasting & management and more! Try Sellerboard free for 2 months — no credit card required. Just go to sellerboard.com/ecomcrew and get clarity on your margins today. Amazon released their new FBA fees for 2026.  Keeping up with tradition, Amazon released it in the most confusing way possible. They also claim that their new fees only add 8 cents per unit sold of the average item selling price. This leaves sellers scrambling to calculate how their products and profit margins will be affected.  Luckily, Dave is breaking down these fees on a per size category level and how these will affect you as a seller, whether you sell small or oversized items.  Dave also breaks down the pricing increases for their different programs, namely Amazon's bulk storage program AWD and Multi Channel Fulfillment.  Timestamps 00:00 - Introduction to Amazon's FBA Fee Increases 02:53 - The Impact of FBA Fee Changes 05:49 - Analyzing Fee Increases by Product Category 08:54 - The Effect on Bulky Items and Packaging 11:49 - Placement Fees and Their Implications 14:50 - Additional Fee Categories and Inbound Defects 17:50 - Conclusion and Future Considerations As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!    

As the President and Founder of InnerAction Media, an award-winning marketing and branding agency, Jim Matuga has been helping companies simplify, clarify, and amplify their brand messages for over 35 years. Him has a proven track record of delivering cost-effective and strategic solutions to clients across various industries, using his expertise in High Quality video production, inbound marketing, PPC campaigns, social media management, and web site development. On May 1, 2023, Jim's team launched StoryMaker, an easy-to-use SaaS application software platform that uses, at it's core, InnerAction Media's (IAM) proprietary “StoryMaker” process and harnesses the power of generative Artificial Intelligence (AI) to create custom marketing messaging for small businesses and non-profits. Thjeir patent-pending algorithm ensures content is original, tailored just for customers' businesses, and includes the capacity to create content for all products and services. Jim is also the author of Marketing Matters, a book that teaches business leaders how to build a solid marketing strategy that cuts through the noise, connects with their ideal prospects, and moves them to action. His mission is to empower small businesses with the tools and skills they need to grow and thrive in the digital age. Jim is also the host of Positivelywv.com, a podcast that showcases the success stories of West Virginia entrepreneurs. He is passionate about sharing his knowledge and experience with others, and is always looking for new ways to innovate and create value. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Jim Matuga: Website: www.inneractionmedia.com X: https://x.com/jmatuga Instagram: https://www.instagram.com/jmatuga LinkedIn: https://www.linkedin.com/in/jmatuga/ Facebook: https://www.facebook.com/jimmatuga                                                                               *E – explicit language may be used in this podcast.

Send us a textMany sellers focus only on ACoS when tracking performance, but that doesn't give the full picture. TACoS includes total sales and reveals if ad spend is growing the business or just maintaining it. Tracking this metric helps sellers understand profitability and organic growth on Amazon.See how your TACoS stacks up, get expert advice on your Amazon growth strategy: https://bit.ly/3ZlHh6G Grab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3#AmazonAds #TACoSMetric #AmazonSellerTips #EcommerceGrowth #amazonadvertising Watch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - ACoS vs TACoS: What Should You Track?00:41 - Understanding ACoS and ROAS on Amazon01:50 - Why Profitability is More Than Just ACoS02:55 - What TACoS Really Measures04:02 - Example: 10x Ad Spend with Same TACoS05:45 - Why Stable TACoS Shows Real Brand Growth06:46 - Healthy TACoS Range for Most Sellers07:17 - Other Metrics: P-TACoS, POAS, and When to Use Them08:01 - The Final Word: ACoS is Not Enough----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Nick Perry went from living in his car to building one of the most successful nationwide real estate investing companies in America — and now, he's using AI to book over $402K in sales in just 30 days. In this episode, Nick reveals how he scaled his business across all 50 states, built a remote real estate team from South Africa to Scottsdale, and leveraged automation to transform the way he closes deals. From his early days at Indeed.com to founding Seven Figure Cartel and teaching his mentors how to invest nationwide, Nick breaks down what it really takes to build a multi-million dollar real estate empire from scratch. You'll also learn how Nick's AI-driven systems are changing hiring, lead generation, and nationwide wholesaling forever — and why he believes most real estate businesses that don't adapt will soon become obsolete. If you've ever wondered how to go from struggling entrepreneur to industry leader, or how to combine AI, PPC, and real estate marketing to scale faster, this is your blueprint. In This Episode You'll Learn: ✅ How Nick Perry went from homeless to running a 7-figure real estate business. ✅ The secrets behind scaling nationwide real estate wholesaling. ✅ How AI closed $402K in 30 days and what that means for the future of sales. ✅ The hiring and automation tools Nick uses to replace entire sales departments. ✅ Why understanding data and supply & demand beats market hype every time. ✅ How to build freedom, wealth, and systems that let you live life on your terms. Follow Nick Perry https://www.instagram.com/nickperryrei/ https://www.youtube.com/@nickperryrei https://www.7figurecartel.com/ Watch this episode on YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://youtu.be/IcPDVcjx--Y

Welcome to another thought-provoking episode of Build a Better Agency! This week, host Drew McLellan welcomes Ben Gaddis—former agency owner, seasoned operator, and now private equity investor—to give you an insider's view of what makes an agency truly valuable in today's changing landscape. Drawing on his unique journey from building and selling his own highly successful agency to investing in others, Ben shares a holistic, 360-degree perspective on agency growth, acquisition, and evolving business models. In their honest discussion, Drew and Ben explore how the definition of agency “success” has shifted from hiring more staff to focusing on lean, highly efficient delivery and organic account growth. Ben discusses the increasing importance of productization, technology, and leveraging global resources, while still maintaining creativity and strategic value. You'll learn why being intentionally smaller can offer you bigger opportunities, how to balance artisanal creativity with scalable systems, and the dangers of being stuck in the “dangerous middle” of agency offerings. The conversation also tackles practical strategies for driving organic revenue, such as implementing account growth systems, setting clear client expansion targets, and leveraging tech to empower senior talent. Ben offers a candid investor's perspective on what he looks for in a potential acquisition—including founder vision, unique positioning, and the ability to scale beyond the owner. The episode rounds out with actionable advice on hiring for strategy, pricing for value, and pushing past limiting beliefs that hold many agencies back from real growth.   If you're an agency leader contemplating the future—be it refining your business model, growing more profitably, or exploring eventual exit options—you'll find this episode packed with strategic insights and hard-earned lessons from both sides of the deal. Get ready to rethink how you scale, sell, and position your agency for what's next!   A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: The evolving definition of agency value and what buyers are really seeking   The impact of technology and AI on agency models and service delivery Choosing between productized “factory” models vs. bespoke creative shops The critical role of organic growth and client retention in increasing agency value Leveraging operating systems and account plans to systematically grow existing accounts How right-sizing and hybrid staffing models can drive profitability The importance of founder vision and clear differentiation for long-term success

In today's Wholesale Hotline (Wholesaling Inc Edition) Brent sits down with Alex Severe, a Haitian immigrant out of Long Island, NY, who's found incredible success in real estate. If you need motivation, listen to this inspirational story. Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 9/5/2024. Show notes -- in this episode we'll cover: Alex's background and how he discovered real estate. The biggest lessons he's learned along his journey. Alex breaks down a deal. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Hey, if you're managing Amazon PPC, you need to check out the latest PPC Den Podcast episode. Mike walks you through how to audit your campaigns using bulk files and pivot tables — step by step. What's really valuable is how he highlights where ad spend might be wasted, which campaigns or products are performing best, and how to optimize match types like broad, phrase, and exact. He also points out the usual frustrations with Amazon Ads — signing in, switching between Seller Central and Advertising — and shows a cleaner, faster way to get insights using spreadsheets.Mike even covers pivot table examples, double pivots, and placement analysis, giving you a practical workflow you can start using right away.

Send us a textLaunching a product on Amazon? You need the right campaign structure, not just a budget. From longtail keyword targeting to avoiding early waste on display ads, this video breaks down what actually works. Learn how to launch with broad, phrase, and exact match strategies for faster ad traction and better conversions.Crush your Q4 goals, download the Q4 Selling Playbook built for serious Amazon sellers: https://bit.ly/46Wqkm3Start strong from day one, let's map out your PPC launch strategy together: https://bit.ly/3ZlHh6G #AmazonSelling #VineProgram #AmazonReviews #FBAnews #amazontips Watch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Relying only on Amazon? Download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - How Many Campaigns to Launch With a New Product  00:26 - Longtail Keyword Strategy Using Competitor Research  01:26 - Targeting Luxury Niches and Differentiation  01:48 - Best Match Types for Product Launch Campaigns  02:17 - Why Ads Don't Convert Immediately at Launch  03:07 - Understanding Ad History and Conversion Delay  03:16 - Keep Winning Keywords in Campaigns With History  03:44 - Can You Launch Without PPC on Amazon?  04:26 - Ideal PPC Budget for a 500-Unit Product Launch  04:48 - Why Ad Spend Matters Less Than Performance Metrics  ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

How do you scale a wholesaling business to $65K in monthly marketing while keeping a 4–5X ROI? In this episode, Joe and Devin Hager reveal the systems, strategies, and mindset that helped them build a powerhouse operation.They break down their lead-to-appointment ratios, the four pillars that drive seller motivation, and the pros and cons of PPC versus direct mail. You'll also learn how they approach negotiations, ask the right questions, and focus on buying houses—not just making offers. Be sure to check out the TTP Training Program.---------Show notes:(0:50) Beginning of today's episode(2:08) Lead to appointment ratio(3:19) The four pillars of motivation(6:09) PPC vs Direct Mail(9:35) Monthly budget in terms of marketing(14:10) Negotiating ang communicating(15:30) Listening and asking the right questions(26:10) You don't make offers you buy houses----------Resources:PropertyLeadsiSpeedtoLeadJoe HomebuyerFollow Devin on InstagramTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

There have been reports of a significant decline in the number of Chinese sellers on Amazon, according to SellerSnooper and Marketplace Pulse, but their disappearance is not that simple. Dave dives into why Chinese sellers are disappearing from Amazon and where they went. Today's episode is sponsored by Sellerboard. Sellerboard helps users track sales, refunds and fees in real time, and even counts your indirect expenses in final profit. Beyond analytics, Sellerboard also streamlines operations with smart portfolios for PPC, inventory forecasting & management and more! Try Sellerboard free for 2 months — no credit card required. Just go to sellerboard.com/ecomcrew and get clarity on your margins today. Back in 2022, we did a report on how many Chinese sellers there are on Amazon. The number was up  to 55%.  Granted that this was back in 2022, you'd expect the number of Chinese Sellers to increase.  As of October 2025, the number has drastically lowered to ~30%.  This would normally be cause for celebration but the answer isn't that simple.  A lot of Chinese sellers have been opening up US LLCs to dodge paying taxes in China, where they aren't as lenient with counting expenses against your business.  Timestamps 00:00 - The Decline of Chinese Sellers on Amazon 02:42 - Tax Regulations and Their Impact 05:54 - The Golden Tax System in China 09:03 - Panic Among Chinese Sellers 11:53 - The Shift to US LLCs 14:54 - The Reality of Seller Statistics As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!

Send us a textExplore the 10 most viewed Amazon PPC videos on our channel! These top-rated tips and tricks will help you optimize your ad campaigns and boost sales. Whether you're new to PPC or a seasoned seller, these videos are packed with actionable insights.Ready to improve your PPC performance? Book a strategy call today and unlock your campaign's full potential! https://bit.ly/3ZlHh6G Want to watch the full videos? here's the list:Top 10: The Right Time to Reduce Amazon Ad Spend (8 Critical Reasons): https://www.youtube.com/watch?v=3XWKdZKvpwcTop 9: How to Negate bad Search Terms on Amazon PPC Advertising to Improve ACOS: https://www.youtube.com/watch?v=5CeeU5adrAQTop 8: Top Amazon PPC Errors That Kill Profits: https://www.youtube.com/watch?v=2EhMwCF7DlgTop 7: [Beginner Tutorial] Amazon PPC

Send us a textIn this deeply human episode, Optidge's own HR Manager, Sarah Cuesta, joins Danny Gavin to explore what AI can't do: lead with empathy, resolve team conflict, or build psychological safety. Drawing from her unique path from clinical hypnotherapy to people operations, Sarah unpacks how trust, structure, and culture fuel successful teams, especially in remote environments. Whether you're managing a team or just part of one, this is your blueprint for building stronger human connections in the age of tech.An Optidge "Office Hours" Episode:Our Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights: Sarah, HR strategist and former clinical hypnotherapist, emphasizes the importance of trust, clear communication, and intentional leadership to foster team success, especially in remote work settings. She shares why even the smartest AI and most sophisticated tools can't replace empathy, feedback, conflict resolutions, or human trust in teams. In her opinion, effective remote leadership requires proactive management, empathy, and regular check-ins to ensure understanding, engagement, and a strong team culture. She advocates for structured team onboarding, safe communication practices, and maintaining rhythm through consistent touchpoints to build trust and clarity. Sarah sheds light on Optidge core values in action, sharing how Optidge executes on mentorship, communication, and excellence. Episode Links: Sarah Cuesta-Dawson on LinkedInThrivetastic Business ServicesFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

In this episode of PPC Live The Podcast, Anu Adegbola interviews Susan Yen, a seasoned PPC strategist, discussing her journey from New England to Texas, her experiences at Brighton SEO, and the importance of a holistic approach to marketing. They delve into the significance of proper campaign structuring, the challenges of Performance Max campaigns, and the necessity of transparency and accountability in client relationships. Susan emphasizes the importance of testing, learning from mistakes, and the evolving role of AI in marketing, advocating for a balance between automation and human creativity.TakeawaysSusan has over eight years of experience in PPC and performance marketing.She emphasizes the importance of a holistic approach to marketing strategies.Account structuring is crucial for successful PPC campaigns.Performance Max campaigns require careful setup and monitoring.Transparency with clients about mistakes fosters trust and accountability.Testing and adaptation are essential in the ever-changing marketing landscape.AI should assist, not replace, human creativity in marketing.Mistakes are learning opportunities that should be openly discussed.Proper training in fundamentals is necessary before using AI tools.The role of PPC experts remains vital in the age of AI. 00:00 Introduction and Background02:58 The Importance of Account Structure in PPC05:50 Celebrating Mistakes and Learning from Them08:45 Navigating PMAX Campaigns and Conversion Tracking11:51 Transparency and Client Communication14:54 Setting Expectations and Embracing Change18:21 Client Communication and Accountability22:21 Learning from Mistakes and Team Management24:57 The Role of AI in Marketing33:26 The Importance of Fundamentals in PPCFind Susan on LinkedIn, SearchLab, PPC Real TalkBook a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22ndFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we emphasize the importance of choosing progress over perfection when it comes to Dental Marketing and encourage Practices to begin marketing efforts without waiting for everything to be flawless. We highlight that taking consistent, authentic action builds momentum and trust more effectively than striving for perfection, and suggest to seize the moment, get started and refine through iteration. 


In this episode of Next Level Pros, hosts dive into an eye-opening conversation with Elaine and Todd, co-founders of Mainstream Electric, Heating, Cooling & Plumbing. After spending over 15 years stuck at $3 million in annual revenue, they made a powerful decision—to get out of their own way.By confronting ego, redefining success, and seeking mentorship through Nexstar Network, Elaine and Todd transformed both their mindset and their company. The result? A thriving $20 million business that attracted private equity buyers—and a journey that redefined what “winning” truly means.This is a story of humility, discipline, and the courage to evolve.

Greg Geilman, CEO of DOMO Real Estate, joins the podcast for a deep dive into building a high-production, boutique brokerage. He shares the story of quitting his tech job in 2010 to enter the worst housing market. Greg details his unique philosophy on leadership (authenticity and vulnerability), his data-driven approach to acquiring leads via PPC, and the unconventional accountability system that requires agents to make 50 calls a week—to anyone—to qualify for leads.   With unmatched consumer insights and integrated tools, Zillow gives agents a daily competitive edge. Simplify workflows, gain powerful data, scale smarter and serve clients better than ever. Plus, now you can supercharge your business at Unlock 2025 — the premiere industry event for growth-minded pros like you. From scripts to systems, you'll leave Unlock 2025 equipped with the exact tools and strategies to grow your business faster.  Ideas are everywhere…growth happens here — join top agents and register at www.unlockconference.com. Use code UNLOCKPROMO20 for 20% off your ticket today.   Connect with Greg on LinkedIn.   Learn more about DOMO Real Estate on LinkedIn, Reddit - YouTube - Facebook, TikTok - Instagram or online at DomoRealEstate.com.   Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

Send us a textMost sellers underestimate how seasonality affects even the most basic items on Amazon. From toothpaste and dog treats to batteries and baby gates, everything shifts with the calendar. This video breaks down surprising patterns and how timing can impact your inventory and sales decisions.Still planning inventory without seasonality in mind? Book a strategy call before Q4 hits hard: https://bit.ly/4jMZtxuReady to grow beyond peak seasons? Book a call and let's talk brand growth: https://bit.ly/470KXxF#AmazonSeasonality #AmazonInventory #FBAPlanning #Q4Sales #amazonsellertips Watch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Maximize your holiday sales with our Ultimate Q4 Playbook, grab it before it's too late! https://bit.ly/46Wqkm3Plan for a booming holiday season with the 2025 Ecommerce Holiday Playbook. Download the guide now and grow beyond Amazon: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 – Every Product Might Be a Gift  00:17 – Why Seasonality Affects All Products  00:52 – Toilet Paper, Toothpaste, and Seasonality Examples  01:35 – Even Shoe Cleaning Kits Have a Season  02:00 – Vitamins, Hairbrushes, and Q4 Trends  02:40 – How Automotive Tools Sell by Season  03:12 – The Coffin Example: Yes, Even That Has a Season  03:54 – Baby Gates and the Baby Shower Effect  04:41 – Batteries and Their Strong Q4 Sales Pattern  05:31 – Why Gifting Drives Q4 Sales for Odd Products  06:02 – Summer Products Can Still Sell in Q4  06:50 – Why You Still Need Inventory for Off-Season  07:48 – Seasonal Trends in Medicine and Headache Relief  08:40 – Proving Seasonality with Real Product Sales Charts  09:47 – Baby Birth Rates and Crawling Patterns Affect Sales  10:36 – Dental Floss and Q1 Dental Trends  11:04 – Seasonality of Power Backup Devices (APCs)  11:38 – Why Trash Bag Sales Jump in Q4  12:08 – Understanding Seasonality to Plan Inventory Right----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazonTired of hearing that Amazon FBA is “over”? We unpack why the opportunity didn't die—it evolved—and how smart operators are winning by pairing founder-led insight with ruthless execution. Our guest, veteran seller and agency founder Andy Isom, takes us from his first experiments in the Jungle Scout era to the playbooks he uses today across dozens of live accounts. The big ideas: pick products you actually understand, design for shareability so people want to post what they buy, and respect logistics as a profit lever, not a back-office chore.We break down the product criteria that still hold up—small, lightweight, and simple for beginners—and when to flip the script with oversized or “boring” items that live in quieter niches. Andy explains how Amazon's algorithm increasingly rewards external traffic and brand search, why “me too” listings bleed on PPC, and how to choose between rank-first or profit-first ad frameworks. If you've ever felt stuck at break-even ACOS, you'll hear clear ways to test, segment, and scale without gambling the whole account.Looking for immediate upside? Build a seasonal portfolio. Seasonal SKUs consistently convert harder, advertise cheaper, and generate fast turns when timed well. We map how to stagger products across the calendar, forecast inventory to avoid painful fees, and use ocean freight, 3PL staging, and smarter placement settings to keep logistics costs in check. Along the way, Andy shares why he launched a boutique agency, the advantages of cross-account pattern recognition, and the mindset shifts that separate resilient brand builders from the crowd.If you're serious about Amazon in 2025—new seller or seven-figure operator—this conversation offers practical steps to protect margin, spark demand, and scale with precision. Enjoy the episode, then subscribe, share it with a friend who needs a better game plan, and leave a quick review to help others find the show.Website: https://andyisom.com/?utm_source=chatgpt.comPodcast: https://podcasts.apple.com/us/podcast/built-by-business-amazon-fba-e-commerce-brand-building/id1497465347YouTube: https://www.youtube.com/channel/UCJx5K6buMEtislBGkLl4PcwFacebook: https://www.facebook.com/andyisom100k/?utm_source=chatgpt.comInstagram: https://www.instagram.com/theandyisom/?hl=enTwitter: https://x.com/amzwithandyisom?utm_source=chatgpt.comSpotify: https://open.spotify.com/show/52L8k1GbdWb4mngZNp92b7Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

In this live GAF Toronto workshop, Rich reveals how remodeling contractors can generate 200–500 quotable leads per month using SEO, Google Business Profiles, Meta ads, and PPC. He breaks down “geo-keyword pairs,” the power of identity-based websites, and the importance of optimized service-area pages, reviews, and consistent digital marketing to build predictable, million-dollar-a-month lead flow.

Send us a textYour Amazon listing is your silent salesperson, working 24/7 to drive sales. But if it's not built to convert, you're missing real opportunities. This breakdown shows how to improve your images, text, and SEO for better ranking and more customer engagement.Turn your underperforming listing into a sales machine, get our full optimization service today: https://bit.ly/43D1p6RWant an ASIN Review? Send it to us and we'll show you exactly what to fix: https://bit.ly/43NH7GC#AmazonListingTips #ProductImagesAmazon #EcommerceSales #AmazonSEO #ConvertMoreSalesWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Don't go into Q4 guessing, download the playbook built to help sellers win the busiest season: https://bit.ly/46Wqkm3Make every click count during seasonal dips. Download the PPC guide and optimize your ad spend now: https://bit.ly/4lF0OYXIf Amazon slows down, your website should pick up the slack. Book an ecommerce strategy call and plan your pivot: https://bit.ly/4kOz6rrTimestamps00:00 - Why Listings Are Your Best Salesperson00:28 - How to Audit Your Amazon Listing01:07 - Real Example: Improving Main Images02:45 - SEO in Your Main Image03:30 - Lifestyle & Feature Images That Convert05:00 - Selling Through Image Stack Design06:10 - Why Text Still Matters (But Images Sell)07:01 - Using Brand Story and A+ Content Right08:00 - Crawable Text vs. Embedded Text09:10 - Alt Text and Comparison Charts for SEO10:00 - Are You Really Optimized or Just Hopeful?11:20 - What Real Customers Actually See First12:10 - Final Thoughts on Optimizing Listings----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode, we dive into how AI is reshaping Amazon store management and the critical importance of focusing on profitability over just top-line revenue. Jerry Vida, Co-founder of Peak ROAS, shares how his agency helps seven- and eight-figure brands scale by leveraging AI to streamline time-consuming tasks like PPC and listing optimization. He explains why a clean ad account structure eliminates wasted ad spend and offers a 90-day profit guarantee for new clients.Topics discussed in this episode:  How focusing on profitability beats chasing top-line revenue.Why PPC optimization and listing updates are the biggest time bandits.Why manual, repetitive tasks hurt business growth and efficiency.How internally built AI agents streamline listing copy and A/B testing.What an aggressive A-B testing schedule does for conversion rates.How restructuring a messy ad account leads to massive profit jumps.What is required for an ideal customer for high-impact changes.Why an ad account restructure redirects up to 70% of wasted spend.How new sellers can use ChatGPT to get up to speed fast.What a 90-day no-risk profit guarantee means for new clients.Links & Resources Website:  https://peakroas.ai/LinkedIn: https://www.linkedin.com/in/jerry-vida-255719126/LinkedIn: https://www.linkedin.com/company/peakroas/Get access to more free resources by visiting the show notes at https://tinyurl.com/mr2rpb9u______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/

Welcome to another insightful episode of Build a Better Agency! In this thought-provoking conversation, host Drew McLellan welcomes acclaimed author, agency veteran, and thought leader Rishad Tobaccowala to the show. Together, they dig into the rapidly evolving nature of work and what it means for agency leaders and teams in the years ahead. Rishad draws on his decades of agency experience and his latest book, "Rethinking Work," to outline the powerful shifts transforming how, where, and why we work. With unmatched clarity, he breaks down the five key forces—ranging from technology and AI to shifting demographics and the post-COVID mindset—that are redrawing the boundaries between work and life. Rishad also challenges traditional agency norms by explaining why flexibility, purpose, and autonomy are now at the heart of attracting and retaining top talent. Listeners will come away with fresh ideas for structuring their agency teams, from leveraging fractional and freelance talent to reimagining office space as dynamic hubs for creativity and collaboration. Rishad and Drew also tackle leadership evolution, with candid advice on moving from "boss zones" to genuine zones of influence that inspire trust and independence.   If you're ready to shake off old models and embrace the future with optimism, this episode is a must-listen. By the end, you'll be eager to reimagine your agency's structure, ignite your creativity, and cultivate a workplace where both people and business can thrive in our new era of work.   A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Why work is changing faster than ever—and how agencies can get ahead   Shifting from “bosses” to leaders to attract and retain top talent Embracing a flexible workforce: full-time, freelance, fractional, and AI “employees”  Redesigning office space to encourage purposeful, in-person collaboration Rethinking organizational structures—moving from rigid hierarchies to “jazz ensemble” models Leveraging AI and technology to boost revenue per employee and agility How agency owners can reimagine their business for resilience and future growth

Solomon Thimothy is a serial entrepreneur, growth strategist, and the founder of Clickx. His journey began in web development, but he quickly recognized that businesses needed more than websites—they needed leads, conversions, and real growth. To meet that demand, he expanded into Google Ads, built a high-performing team, and developed Clickx, a platform that helped manage clients and automate marketing operations. This innovation allowed his agency to scale nationally and internationally. Solomon created the 10X Framework, a growth philosophy rooted in doubling every aspect of business—from leads and sales to systems and results. It's not just a tactic, but a mindset—an ongoing commitment to solving problems, embracing challenges, and pushing past limits. The compounding effect of small, consistent wins creates exponential growth, and that's what the 10X mindset is all about. Through his agency, Solomon helps companies overcome the digital obstacles.With deep expertise in SEO, PPC, HubSpot, content marketing, automation, and analytics, his team empowers businesses to scale with precision. His “ALL-IN” philosophy—combining client dedication with expert strategy—delivers real, measurable success.   During the show we discussed: AI-powered CRM transforms B2B lead generation. The 10X System redefines growth through automation. AI outreach delivers consistent, quality leads. Automation removes founder dependency. CRM aligns with each client's sales flow. Smart systems convert leads automatically. Unified tools connect ads, outreach, and CRM. Founders scale faster with less effort. The Home Run Offer keeps messaging aligned. AI enhances personalization and follow-up. Leads are scored and acted on instantly. Existing systems are optimized for growth. CRM insights fuel high-converting funnels. Clients achieve faster, sustainable growth. Resources: clickx.io  

Michael and Shane White are back — and this time, they're taking on the wild world of AI video ads. You've probably heard the hype, but here's the truth: AI videos are already reshaping how Amazon sellers launch, test, and scale. They also dig into what most people get wrong about CVR tracking, why data still beats “gut feeling,” and how video might soon be your best-performing ad type (yes, even if you're camera-shy).So grab your headphones and your favorite coffee mug — it's time to talk about launches, AI, and the future of Amazon PPC.

Send us a textYour Amazon listing is your silent salesperson, working 24/7 to drive sales. But if it's not built to convert, you're missing real opportunities. This breakdown shows how to improve your images, text, and SEO for better ranking and more customer engagement.Turn your underperforming listing into a sales machine, get our full optimization service today: https://bit.ly/43D1p6RWant an ASIN Review? Send it to us and we'll show you exactly what to fix: https://bit.ly/43NH7GC#AmazonListingTips #ProductImagesAmazon #EcommerceSales #AmazonSEO #ConvertMoreSalesWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Don't go into Q4 guessing, download the playbook built to help sellers win the busiest season: https://bit.ly/46Wqkm3Make every click count during seasonal dips. Download the PPC guide and optimize your ad spend now: https://bit.ly/4lF0OYXIf Amazon slows down, your website should pick up the slack. Book an ecommerce strategy call and plan your pivot: https://bit.ly/4kOz6rrTimestamps00:00 - Why Listings Are Your Best Salesperson00:28 - How to Audit Your Amazon Listing01:07 - Real Example: Improving Main Images02:45 - SEO in Your Main Image03:30 - Lifestyle & Feature Images That Convert05:00 - Selling Through Image Stack Design06:10 - Why Text Still Matters (But Images Sell)07:01 - Using Brand Story and A+ Content Right08:00 - Crawable Text vs. Embedded Text09:10 - Alt Text and Comparison Charts for SEO10:00 - Are You Really Optimized or Just Hopeful?11:20 - What Real Customers Actually See First12:10 - Final Thoughts on Optimizing Listings----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode, Cinthia sits down with Arielle Moody, founder of Mama Sol, a clean beauty brand born from her own journey of motherhood and passion for safe, effective skincare. Arielle shares how a simple frustration during pregnancy turned into a thriving business now featured in over 65 luxury spas and resorts across the U.S. Together, we explore: The story behind Mama Sol — how Arielle went from researching safe products during pregnancy to creating her own brand with expert chemists. What it was like to grow from word-of-mouth sales to becoming a leader in the clean beauty space with a strong digital presence. How SEO and PPC became game-changers for Mama Sol, including a 70% growth in SEO traffic and 42% growth in SEO-driven revenue over the past year. Why visibility isn't just about numbers — it's also about building confidence, showing up on podcasts, and preparing for big opportunities like QVC. The value of collaboration, flexibility, and integrity when working with a marketing agency. Why investing in SEO early gave Mama Sol the clarity and strategy to scale sustainably. Arielle also opens up about what it feels like to work with Digital Bloom IQ, what has surprised her most about SEO, and the one thing that now feels possible for her business that once felt out of reach. Connect with Mama Sol Website: shopmamasol.com   Instagram: @shopmamasol   Find Mama Sol at luxury spas nationwide + Grove Collaborative   Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com Music Credits:  Music: Kawaii! - Bad Snacks Support by RFM - NCM: https://bit.ly/3f1GFyN

What would change if you stopped chasing one off flips and rebuilt a real business that runs without you? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Tiffany High. Tiffany lays out how she left a demanding corporate path to be present for family, stumbled into flipping, then scaled from 40 flips in year one to a virtual operation closing 20 plus deals a month. The turning point was tearing everything down in 90 days and rebuilding with systems, training, and leadership so the company could run without constant firefighting. She explains why newbies should start with wholesaling, how to use licensed inspections plus a GC to scope work, and why leverage and team building beat solo grind. The theme is simple. Real estate is copy and paste when you install infrastructure and remove limiting beliefs. If you are ready to replace hustle with a system, check out the four week Real Estate Business Accelerator and grab a seat at the Columbus workshop. Start implementing one channel, one closer, one scorecard today.   Highlights: 00:00 - 09:59 Origin story and first flips ·        Leaving corporate to support family ·        Discovering flipping and investing in education ·        First 40 flips as a one person show ·        Early mistakes without CRM or lists ·        Why wholesaling should have come first 10:00 - 19:59 From grind to systems ·        Hiring a GC before subs ·        Virtual acquisitions and scope of work flow ·        Inspector plus GC on site together ·        Cosmetic rehabs over gut jobs ·        Median price focus for multiple exits 20:00 - 29:59 Rebuilding the business ·        Year two crash and 90 days reset ·        Installing onboarding training tracking ·        Each closer worth eight deals a month ·        Leadership and removing limiting beliefs ·        Option freedom through leverage 30:00 - 39:59 Marketing and deal flow ·        Diversified channels inbound and outbound ·        Partnering with a realtor team for listings ·        San Diego success case million-dollar month ·        Define success then reverse engineer 40:00 - 49:59 Money and risk management ·        Private lenders and double-digit returns ·        Deals versus business capital ·        Why real estate beats stocks for control ·        Lender package inspections comps photos ·        Only funding deals you would take over 50:00 - 01:00:53 Wholesaling first and next steps ·        What wholesaling is and why to begin there ·        Contract timelines 30 day close 21-day inspection ·        Dispo in under three weeks with buyers list ·        Workshops plus four-week accelerator outline ·        Tactical podcast for ongoing execution   Quotes: “Flipping a house is not a unique thing. It is a copy and paste system.” – Tiffany High “We rebuilt every aspect in less than 90 days and did 300 deals after that.” – Tiffany High “We lock everything up virtually over the phone through an acquisitions process.” – Tiffany High “Success is you define it. Our job is to get you to where you want to go.” – Tiffany High   To contact Tiffany High, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, YouTube, LinkedIn, and Podcast.   Connect with Tiffany High! Website: https://resultsdrivenrei.com/ Instagram: https://www.instagram.com/tiffanyhighofficial/ Facebook: https://www.facebook.com/officialtiffanyhigh  YouTube: http://www.youtube.com/@resultsdriven-rei Podcast: https://www.theresultsdrivenpodcast.com/   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #TiffanyHigh #RealEstateInvesting #WholesalingHouses #HouseFlipping #VirtualFlipping #Acquisitions #Dispositions #PrivateLending #RealEstateSystems #KPI #CRM #DealFlow #MarketingChannels #GC #HomeInspection #MindsetShift #Leadership #OptionFreedom #ResultsDriven #ColumbusRealEstate #SanDiegoRealEstate

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours. Show notes -- in this episode we'll cover: Master cold calling, lead generation, and sales scripts to consistently close deals. You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems. Learn how to build confidence, overcome objections, and dominate your local market. Brent shows how talking to people is the fastest, most direct path to wholesale success. Real-life case studies, role plays, and mindset shifts that turn hustle into high income. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

He's back! Tomer Rabinovich reveals his latest e-commerce strategies, including mastering PPC, TikTok launches, optimization, and creative packaging, as well as a few magic tricks for achieving viral success.

John sits down with Micah Findley (HomeField) to talk about building a national brand in one of the most overlooked trades: The Septic Pumping Business. From pricing thousand-gallon pumps to dump fees, grease traps, and service agreements, this is the real playbook for scaling a modern Septic Pumping operation.They unpack the entire stack—how a Septic Truck Business goes beyond “just pumping” into repairs, installs, commercial work, and recurring maintenance—plus route density, transfer (frac) tanks, land application vs treatment plants, AR policies, and the software/marketing engines (LSA, PPC, ServiceTitan/Housecall Pro) that drive profitable Septic Pumping growth.

Send us a textBuilding a brand on Amazon is more than chasing big sales numbers. This podcast episode dives into realistic expectations, product selection, and why passion helps sellers connect with their audience. Listeners will hear valuable insights about margins, pricing, and the importance of learning the basics before scaling.Scale beyond Amazon, book your ecommerce growth call now: https://bit.ly/4kOz6rr#AmazonSellers #EcommerceTips #BrandBuilding #AmazonSelling #SellersJourneyWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Stop wasting ad spend, download our PPC guide now: https://bit.ly/4lF0OYXFix your rankings fast, get the SEO toolkit today: https://bit.ly/3JyMDGoBe ready before disaster hits, grab the Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:00 - Amazon's Push for Higher Spending  00:24 - New 15% and 20% Subscribe & Save Discounts  01:12 - Why Sellers Can't Afford These Discounts  02:01 - The Impact on Customer Lifetime Value  02:37 - Who Benefits and Who Loses From This Change  03:02 - Final Thoughts on Amazon's Discount Push  ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Dave discusses whether importing from China is still viable in the wake of rising tariffs and changing global dynamics. He explores the impact of tariffs on costs, advantages of Chinese manufacturing, and the quality of products sourced from China. Today's episode is sponsored by Sellerboard. Sellerboard helps users track sales, refunds and fees in real time, and even counts your indirect expenses in final profit. Beyond analytics, Sellerboard also streamlines operations with smart portfolios for PPC, inventory forecasting & management and more! Try Sellerboard free for 2 months — no credit card required. Just go to sellerboard.com/ecomcrew and get clarity on your margins today. Importing from China, even with Trump Tariffs 2.0, may still be viable today and in the near future.  Today, it still is the best option compared to the other rising manufacturing companies like Vietnam, India, and Thailand.  Compared to America, manufacturing in China is still the best option even factoring in the transit costs and 3PL costs.  However, in the far future, China might not be the country to manufacture from.  We're holding a special Importing from China webinar on October 8th where we'll be talking about how you can find products that still make sense to source only in China (and skip the ones that don't) while getting the lowest tariff rates and more! Register today! Timestamps 00:00 - Is Importing from China Dead? 02:17 - The Impact of Tariffs on Importing 06:46 - Cost Comparisons: China vs. Other Countries 09:59 -Benefits of Working with Chinese Factories 14:16 - Quality of Products from China 14:45 - Future of Importing from China 20:02 - The Rising Power Theory and Its Implications As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!

Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan sits down with Ana Laskey, an experienced market researcher and strategist, to tackle one of the industry's hot-button issues: the art and business of agency strategy. As the marketing landscape gets more crowded with freelance talent and AI tools, Drew and Ana dig deep into what truly differentiates agencies—our ability to develop meaningful, insight-driven strategies that help clients succeed. Ana brings her expertise to the table, sharing how pairing robust market research with a well-defined strategic methodology can help agencies deliver smarter, more profitable work. Together, they explore the dangers of gathering too little or too much information, the weaknesses of relying solely on AI for insights, and the necessity for agencies to develop consistent and niche-focused processes for strategy development. Ana emphasizes that strategy isn't just about information abundance—it's about refining the right data to create actionable plans that are rooted in genuine client needs and market realities. You'll come away with actionable advice on how to standardize your strategic process, build a reliable methodology for insight gathering, and confidently present your findings to clients—even when they push back. Ana and Drew also discuss the economics of strategy work, how to integrate research costs into your agency's proposals, and ways to communicate the value of this work to clients who may hesitate to invest.   If you're grappling with how to make your agency's strategic offerings stand out and drive meaningful results, this episode is packed with practical tips, real-world examples, and a clear call to rethink your approach to strategy. Don't miss it—you'll finish the hour ready to lead your team through a smarter, more streamlined strategy process that delights your clients and protects your bottom line.   A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Why having a defined methodology is essential for effective agency strategy   The critical role of niche focus in building strategic expertise How to gather and validate the right data for client strategy Differentiating assumptions from facts in strategic recommendations The impact of new research tools, including AI, on accessing insights Communicating the value and cost of strategic work to clients The importance of confident, insight-driven storytelling to win client trust