Podcasts about PPC

Dave discusses whether importing from China is still viable in the wake of rising tariffs and changing global dynamics. He explores the impact of tariffs on costs, advantages of Chinese manufacturing, and the quality of products sourced from China. Today's episode is sponsored by Sellerboard. Sellerboard helps users track sales, refunds and fees in real time, and even counts your indirect expenses in final profit. Beyond analytics, Sellerboard also streamlines operations with smart portfolios for PPC, inventory forecasting & management and more! Try Sellerboard free for 2 months — no credit card required. Just go to sellerboard.com/ecomcrew and get clarity on your margins today. Importing from China, even with Trump Tariffs 2.0, may still be viable today and in the near future.  Today, it still is the best option compared to the other rising manufacturing companies like Vietnam, India, and Thailand.  Compared to America, manufacturing in China is still the best option even factoring in the transit costs and 3PL costs.  However, in the far future, China might not be the country to manufacture from.  We're holding a special Importing from China webinar on October 8th where we'll be talking about how you can find products that still make sense to source only in China (and skip the ones that don't) while getting the lowest tariff rates and more! Register today! Timestamps 00:00 - Is Importing from China Dead? 02:17 - The Impact of Tariffs on Importing 06:46 - Cost Comparisons: China vs. Other Countries 09:59 -Benefits of Working with Chinese Factories 14:16 - Quality of Products from China 14:45 - Future of Importing from China 20:02 - The Rising Power Theory and Its Implications As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!

Send us a textAmazon Vine has stopped showing recommended products to reviewers, leaving sellers without activity. Reviewers often request random items and leave low-star feedback, which may impact listing performance. With limited exposure and inconsistent value, sellers should reassess the role of Vine in their strategy.Sick of low-star Vine reviews and no ROI? Schedule a call to fix your product review strategy now: https://bit.ly/4jMZtxuReady to build your brand beyond Amazon? Book a strategy session and start owning your customer journey: https://bit.ly/4kOz6rr#AmazonVine #AmazonReviewTips #FBASellers #FBAreviews #badreviews Watch these videos on Youtube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Stop wasting ad spend, download our PPC guide now: https://bit.ly/4lF0OYXFix your rankings fast, get the SEO toolkit today: https://bit.ly/3JyMDGoBe ready before disaster hits, grab the Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:00 - Vine program goes silent with no recommended products00:20 - Random products replacing real offers01:00 - Reddit shows how Vine reviewers react01:40 - Why Vine reviews are usually under four stars02:50 - Sellers should pause Vine during this period03:30 - Are Vine reviewers even helping your listings?04:10 - Amazon may be cutting Vine during Prime deals04:50 - Final warning: Vine could be hurting your brand----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon now gives full access to a tool that shows deep ad performance across sponsored products and DSP. This helps sellers build smarter audience groups, improve targeting, and reduce wasted spend. With these tools, brands can understand their customer path to conversion and make better ad decisions faster.Want help setting up smarter audience campaigns and spending less on bad clicks? Book a strategy session now: https://bit.ly/4jMZtxuWant to grow your brand outside Amazon? Schedule a call and get the exact process we use to drive sales on other channels: https://bit.ly/470KXxF#AmazonMarketingCloud #AmazonAds #EcommerceAdvertising #AmazonStrategy #adtargeting Watch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw--------------------------------------------------Start building your DTC channel outside of Amazon. Download the DTC Growth Stack and take control of your brand: https://bit.ly/4p7TyqjStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - What Is Amazon Marketing Cloud?00:42 - Sellers Now Have Full Access to AMC01:45 - AMC Insights Overview03:01 - No-Code Use Cases for Sellers04:16 - Best Use Cases for Ads Over $1K Monthly05:25 - Using AMC for Upsell and Overlap Insights06:20 - Audience Groups for Better Targeting07:40 - Add-to-Cart Audience Retargeting Strategy08:25 - New-to-Brand Audiences for Growth09:18 - Defensive Campaigns With Exposed Audiences10:01 - High Value Segments in Auto Campaigns11:10 - Sponsored Ads With AMC Audience Segments12:00 - Need Help? Partner Support for AMC Setup----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

The advertising landscape on Amazon is undergoing a radical transformation. Gone are the days when brand owners needed complex campaign structures with thousands of exact match keywords to succeed. Instead, Amazon's algorithm has evolved to become your new PPC manager – and it's proving remarkably effective.Our latest discoveries reveal that auto campaigns are now receiving substantially more exposure than traditional exact match campaigns, while simultaneously delivering superior performance metrics. This shift mirrors what's already happened on Meta and TikTok, where AI-driven targeting has replaced manual keyword management. The evidence is compelling: four of our top five performing campaigns are now auto campaigns, generating approximately 40% of our ad-driven revenue.The game-changer appears to be Amazon's increasingly sophisticated audience targeting capabilities. By selecting the "highly likely to convert" audience and applying appropriate bid modifiers, brands can dramatically improve campaign performance without the complexity of traditional keyword management. For cash-strapped businesses or solopreneurs without agency support, this evolution represents an opportunity to achieve 80% of optimal advertising performance with a fraction of the management overhead.That said, this doesn't mean exact match campaigns and manual optimization are obsolete. Ranking campaigns, brand defense strategies, and competitive targeting still require human expertise. The key is finding the right balance for your specific situation – leveraging Amazon's algorithmic intelligence while maintaining strategic oversight.For brands looking to capitalize on this trend, we recommend starting with properly structured auto campaigns for each product grouping (not lumping everything together), implementing audience targeting with bid modifiers, and maintaining basic campaign hygiene by separating branded search terms. As Amazon's algorithm continues to improve, this approach will only become more effective.What's your experience with auto campaigns? Are you seeing similar performance improvements, or are you still finding better results with traditional keyword-based approaches? Share your insights and let's navigate this evolving landscape together.

Send us a textThis video explains how sellers should allocate ad budgets in 2025 across sponsored products, DSP, display, and other platforms. It highlights when to use ads for conversion versus brand awareness, the importance of keyword strategy, and why diversification into DTC, TikTok, and influencer content is more critical than ever.Not sure if your ad spend is actually working? Book a call and get a strategy that stops wasting money: https://bit.ly/4jMZtxu#AmazonAds #PPCStrategy #Ecommerce2025 #AmazonSellers #DTCgrowthWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw--------------------------------------------------Start building your DTC channel outside of Amazon. Download the DTC Growth Stack and take control of your brand: https://bit.ly/4p7TyqjStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 – Why Ad Budgets Are Scattered Across Platforms00:12 – Ad Budget Split by Brand Size00:42 – Market Share vs Customer Conversion Goals01:18 – Dayparting and Customer Shopping Behavior02:02 – Why Broad Match Is Underrated in 202502:39 – The Rule: Never Negate a Good Keyword03:01 – Weekly Negations and Ad Software03:27 – Why Advertising Should Be Outsourced04:10 – Scaling Ad Budgets the Right Way04:50 – Frequency of Ad Edits and Seasonal Updates05:10 – Backup Ads and Catalog Data Like an Agency06:04 – Expanding Beyond Amazon to DTC06:54 – Growth from Google, Facebook, TikTok, and Websites07:10 – Why DTC Lets You Own the Customer07:42 – AI Ads Will Change Everything in 202508:17 – TikTok Growth and Challenges for Sellers08:44 – The Rise of UGC and Influencer Advertising09:19 – Why Most Brands Can't Learn New Platforms Alone09:53 – The Big Shift: Diversifying Off Amazon, Not Into Europe----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan sits down with Ana Laskey, an experienced market researcher and strategist, to tackle one of the industry's hot-button issues: the art and business of agency strategy. As the marketing landscape gets more crowded with freelance talent and AI tools, Drew and Ana dig deep into what truly differentiates agencies—our ability to develop meaningful, insight-driven strategies that help clients succeed. Ana brings her expertise to the table, sharing how pairing robust market research with a well-defined strategic methodology can help agencies deliver smarter, more profitable work. Together, they explore the dangers of gathering too little or too much information, the weaknesses of relying solely on AI for insights, and the necessity for agencies to develop consistent and niche-focused processes for strategy development. Ana emphasizes that strategy isn't just about information abundance—it's about refining the right data to create actionable plans that are rooted in genuine client needs and market realities. You'll come away with actionable advice on how to standardize your strategic process, build a reliable methodology for insight gathering, and confidently present your findings to clients—even when they push back. Ana and Drew also discuss the economics of strategy work, how to integrate research costs into your agency's proposals, and ways to communicate the value of this work to clients who may hesitate to invest.   If you're grappling with how to make your agency's strategic offerings stand out and drive meaningful results, this episode is packed with practical tips, real-world examples, and a clear call to rethink your approach to strategy. Don't miss it—you'll finish the hour ready to lead your team through a smarter, more streamlined strategy process that delights your clients and protects your bottom line.   A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Why having a defined methodology is essential for effective agency strategy   The critical role of niche focus in building strategic expertise How to gather and validate the right data for client strategy Differentiating assumptions from facts in strategic recommendations The impact of new research tools, including AI, on accessing insights Communicating the value and cost of strategic work to clients The importance of confident, insight-driven storytelling to win client trust

In today's episode, I speak with Peter Brears, a world-leading food historian. He was director of both York and Leeds City Museums, and is a consultant to the National Trust, English Heritage and Historic Royal Palaces.He is the winner of the André Simon award for his book, Cooking and Dining in Medieval England, published in 2012, which is a must-have, as are his other books in the series that focus on upper-class cooking and dining in the Tudor and Early Stuart periods, and most recently in the Victorian country house.He is also a founding member of the Leeds Symposium of Food History and Traditions, which will have its 40th next year (2026)Our conversation was recorded in person at his home in Leeds.We talk about the roles of the housekeeper and butler first in the Victorian period, but then trace their histories back right to the Middle Ages in the case of the butler. Also covered: orchestrating big meals, the drinks prepared by the butler, the mysteries of the stillroom, and the pressures of preparing a baked Alaska – amongst many other things.Those listening to the secret podcast can hear about French and Russian service, when housekeepers are definitely not subservient, the dos and don'ts of displaying porcelain and the contents of the housekeeper's cupboard. Remember: Fruit Pig are sponsoring the 9th season of the podcast, and Grant and Matthew are very kindly giving listeners to the podcast a unique special offer 10% off your order until the end of October 2025 – use the offer code Foodhis in the checkout at their online shop, www.fruitpig.co.uk.If you can, support the podcast and blogs by becoming a £3 monthly subscriber, and unlock lots of premium content, including bonus blog posts and recipes, access to the easter eggs and the secret podcast, or treat me to a one-off virtual pint or coffee: click here.This episode was mixed and engineered by Thomas Ntinas of the Delicious Legacy podcast.Things mentioned in today's episodeCooking & Dining in Medieval England by Peter Brears (2012)Cooking & Dining in Tudor & Early Stuart England by Peter Brears (2015)Cooking & Dining in the Victorian Country House by Peter Brears (2023)Before Mrs Beeton: Elizabeth Rafflad, England's Most Influential Housekeeper by Neil Buttery (2023)Everyday Life in Seventeenth Century Calderdale by Peter Brears (2025)Peter's PPC article ‘What the housekeeper kept in her drawers' (2015) PPC 103, 61-74

In this episode, Michael chats with Gonza Martinez about all things Amazon PPC. Gonza shares how he bought his first Amazon brand and dives into his approach to auditing campaigns, spotting opportunities, and boosting sales. They talk about smart strategies, understanding competition, and making data work for profitable growth. Gonza also shares his tips for leading a team, learning on the go, and “reviving” ad accounts after buying a brand. Whether you're a brand owner or just curious about Amazon marketing, this episode is full of insights you don't want to miss!We'll see you in The PPC Den!

Send us a textMissed the masterclass? This August compilation covers SEO, PPC, ranking fixes, and indexing.Sellers learn how to improve keyword targeting, use strike zone terms, and optimize product listings.Includes live coaching on Amazon titles, alt text, backend search terms, and A+ content indexing.See how real sellers handle keyword performance reports, phrase match campaigns, and ranking drops.Still on page 2? Book a call now to fix what's blocking your best keywords from ranking: https://bit.ly/4jMZtxuYour brand is too good to be hidden, book an eCommerce strategy call and reach customers directly: https://bit.ly/4kOz6rrWatch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Running ads with no results? Download our PPC guide and stop throwing money at the wall: https://bit.ly/4lF0OYXMissing traffic? Our SEO toolkit shows what your listings are missing, and how to fix it fast: https://bit.ly/457zjSlCrises kill momentum. Grab the Amazon Crisis Kit before your next product issue hits: https://bit.ly/4maWHn0#AmazonSEO #AmazonSellerTips #KeywordRanking #StrikeZoneKeywords #FBAOptimization00:00:00 - Intro and Welcome to August Masterclass  00:01:40 - Strike Zone Keywords vs Search Query Performance  00:04:35 - How PPC Impacts SEO and Ranking  00:08:22 - Broad Match vs Exact Match: When and Why  00:10:55 - Missing ASIN Data in Search Query Reports  00:13:18 - Using Competitor Data to Prioritize Keywords  00:16:44 - Strike Zone Definitions and Real Examples  00:19:30 - Exact vs Broad Campaign Layering Strategy  00:23:00 - How Search Query Data Works with Low Velocity Products  00:26:40 - What Happened to Pink Keywords and What It Means Today  00:30:16 - When to Remove Keywords from Titles and Bullets  00:34:45 - How to Avoid Losing Rank When Editing Listings  00:38:15 - Why Systems, Not Experience, Drive Results at MAG  00:41:22 - Brand Strategist Playbook: SOP Walkthrough  00:45:30 - How MAG Prioritizes SEO Tasks for Real Impact  00:49:40 - Strike Zone Execution: Real Walkthrough  00:53:10 - Best Places to Add Keywords for SEO  00:56:30 - Keyword Stuffing: When It Hurts and When It Helps  01:00:00 - How to Keep Your Best Ranking Keywords Safe  01:03:40 - Phrase Match vs Exact Match for ACoS Control  01:06:55 - Amazon Testing Shorter Titles + AI Indexing Impact  01:11:00 - Brand Strength vs SEO for Indexing  01:14:25 - Broad Match Keyword Spend and Organic Rank Boost  01:17:40 - Why Phrase Match Is Easier to Control  01:20:10 - Title Density and Ranking Strategy  01:23:30 - A+ Content Alt Text: What Still Indexes  01:27:50 - Misspellings, Spanish, and Hidden Keywords in Alt Text  01:31:10 - How to Use 100-Character Alt Text to Index  01:35:00 - Using Helium 10 for Title Density Research  01:38:10 - Where to Edit Alt Text Inside A+ Content  01:42:00 - How to View Alt Text Using Free Chrome Extension  01:45:15 - Top 2 SEO Courses You Should Take Next  01:48:40 - Why You Can't See Competitor SEO in SQP Reports  01:51:50 - Premium A+ Content Layout and Indexing  01:55:05 - EBC vs A+ Fields and What Amazon Indexes  01:59:30 - SOP Simplicity: How MAG Gets Results Faster  02:03:40 - MAG Internal QA Process and Feedback Loop  02:07:10 - Support the show

Broad Match: Debunking the Straw Man Argument Around Rufus and Keywords Episode Overview In this episode, Danny McMillan and Adam dive deep into the misconceptions surrounding optimizing for Rufus versus traditional keyword strategies. They discuss the importance of maintaining a balanced approach while navigating the psychological impacts of social media engagement on content creators. This episode explores keyword optimization in amazon listings, impact of content creation on personal identity with practical insights for immediate implementation. Key Takeaways Emphasizing both Rufus and traditional keywords is crucial for optimizing listings, not one at the expense of the other. Content creators should prioritize authenticity and excellence over chasing page impressions to maintain their integrity and effectiveness. Chapter Markers Time Chapter Description 00:00 Introduction Danny and Adam reconnect and discuss Adam's new living situation. 01:30 The Misconception of Rufus Danny highlights the straw man argument regarding Rufus and keywords in listing optimization, emphasizing the importance of both. 04:46 The Slippery Slope of Content Creation Discussion on how content creators can lose their sense of self when chasing attention rather than staying true to their message. 15:26 Chasing Excellence vs. Attention Danny shares insights on the dangers of focusing on page impressions over quality content, urging creators to prioritize excellence. 27:59 Conversion Rate Discrepancies Adam presents findings on the surprising conversion rate metrics between PPC and organic sales across a large catalog. 31:00 Understanding Traffic Dynamics A look into the complex nature of advertising reports and the implications of traffic on conversion rates. Notable Quotes "Chase excellence, not page impressions." Resources Mentioned

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours. Show notes -- in this episode we'll cover: Master cold calling, lead generation, and sales scripts to consistently close deals. You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems. Learn how to build confidence, overcome objections, and dominate your local market. Brent shows how talking to people is the fastest, most direct path to wholesale success. Real-life case studies, role plays, and mindset shifts that turn hustle into high income. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Send us a textAmazon sellers are losing brand registry access without warning, often to unknown accounts in other countries. Internal access may be exploited to hijack trademarks and file false claims. This video breaks down two cases showing how sellers lost control, and what you should watch for.Think your brand registry got hijacked? Don't wait for Amazon to notice. Book a call with us now and we'll help: https://bit.ly/4jMZtxuRelying only on Amazon is a risk. Start building your own sales channel today, book your strategy call now: https://bit.ly/4kOz6rr#BrandRegistry #AmazonSellers #AmazonSecurity #TrademarkAbuse #SellerProtectionWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Stop wasting ad spend, download our PPC guide now: https://bit.ly/4lF0OYXFix your rankings fast, get the SEO toolkit today: https://bit.ly/3JyMDGoBe ready before disaster hits, grab the Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:00 - Brand Registries Being Hijacked00:34 - No Warnings from Amazon01:06 - Trademarks Filed Without Consent01:50 - Fake Accounts Linked to India Marketplace02:46 - Digging into Seller Central Connections04:00 - Linked Profiles Expose a Network05:00 - Admin Rights Transferred to New Users05:47 - AWS Employee Gets Brand Control?07:00 - Why Are Brands Being Targeted?08:02 - Trademark and Copyright Abuse Begins09:40 - False IP Claims Accepted Instantly11:02 - No Brand Notification or Approval12:10 - Internal Access May Be the Missing Link13:00 - Final Thoughts and What Sellers Can Do----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Mastering Branded Google PPC Ads for Real Estate Agents and Loan Originators!Watch the full video replay here: https://youtu.be/cQ6wm4Q8BwUIn this episode, we delve into the intricacies of building branded Google Pay-Per-Click (PPC) ads specifically for real estate agents and loan originators. Learn how to set up Google PPC ads to control what potential clients see when they search your name plus what you do. Also, we will touch on setting up Google Display Ads for retargeting. This session includes a step-by-step walkthrough of creating a PPC ad campaign, installing essential Google tags on your website, and importantly, how to choose effective keywords to target your audience. Don't miss the valuable insights on how to leverage Google ads to drive more inbound opportunities and ultimately grow your personal brand in real estate.Timestamps:00:00 Introduction to Branded Google PPC Ads00:31 Recap of Previous Session and Transition01:18 Defining Branded Google PPC Ads02:39 Setting Up Your Google PPC Ads03:37 Managing and Optimizing Your Ads04:46 Live Demonstration: Reviewing and Building Ads09:26 Addressing Common Issues and Keywords10:43 Installing Google Tags for Retargeting20:19 Installing Google Tag on Bold Trail21:05 Navigating Settings and Pasting Code22:14 Testing and Verifying Google Tag Installation23:23 Future Sessions and Special Guests25:01 Addressing Audience Questions28:46 Creating a Google PPC Campaign from Scratch33:59 Setting Up Keywords and Budget36:26 Reviewing and Publishing Campaign36:40 Q&A and Final Thoughts

Episode 187: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeLow conversion rates cost online business owners thousands in lost revenue every day. Without understanding the psychological triggers that drive buying decisions, even great products and services struggle to convert visitors into customers.In this episode, DJ Sprague teaches us how to leverage behavioral science principles to dramatically increase sales conversions. He reveals powerful strategies including using social proof and popularity signals to build instant trust, implementing scarcity and FOMO effectively, reducing friction by limiting choices and simplifying forms, strategic price anchoring to maximize revenue, and displaying reviews (including negative ones) to boost credibility. DJ also shares specific tactics like the "Hobson Plus One" approach, optimal button placement, and why showing your phone number matters more than you think.About DJ Sprague: Duane "DJ" Sprague is an international best-selling author, keynote speaker, and podcaster with over 35 years of marketing experience. As CMO of multi-million dollar ecommerce sites, he has helped global brands including Kodak, Toyota, Hyundai, and professional sports teams in the NBA, NASCAR, and MLS increase their revenue. Currently CMO of Shopper Approved, the world's first Diamond Cialdini Certified Agency, DJ helps online brands grow through proven strategies in reputation management, behavioral science, and marketing optimization.DJ is also co-author of Reputation King and The Influence Advantage, an Amazon international bestseller. He holds a Master's degree in Integrated Marketing Communications, is the 1st Place Gold Award recipient of the international ECHO Marketing Edge Challenge, and has earned 71 professional certifications in E-commerce Marketing, Behavioral Science, SEO, PPC, and Digital Marketing.Grab Your FREE Copy of “Reputation King”: https://www.reputationking.com/download/Connect with DJ:https://www.shopperapproved.com/ https://www.linkedin.com/company/shopperapproved https://www.linkedin.com/in/duanesprague/ https://www.youtube.com/c/ShopperApprovedWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Send us a textMost Amazon sellers over-prioritize Black Friday and Cyber Monday without seeing real gains.This video breaks down what actually drives Q4 sales and how to get your timing and ad strategy right. Learn when buyers really convert, how to prep for panic shopping, and how to handle post-holiday returns.Read the full article here:  https://myamazonguy.com/fba-holiday-readiness/prepare-for-amazon-q4/Set up your Q4 game plan before it's too late. Book your strategy call now and don't miss the real sales window: https://bit.ly/4jMZtxu#Q4Sales #AmazonSellers #EcommerceTips #HolidaySelling #BlackFridayTruth-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Q4 Is Not What You Think  00:45 - Why October Doesn't Always Matter  01:20 - Window Shopping Behavior Before Big Sales  02:10 - When Q4 Really Picks Up Sales  03:00 - Black Friday vs. Mid-December Sales  04:30 - What Triggers the Last-Minute Buying Spike  05:10 - How Shipping Deadlines Change Buyer Behavior  06:00 - Christmas Week Shopping Surge  07:00 - Gift Cards and Post-Holiday Sales Explained  08:00 - Returns in January and What to Expect  09:00 - Watch Ad Costs and Pricing Before Black Friday  10:10 - Final Tips for Holiday Selling----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

SummaryIn this episode of PPC Live The Podcast, Anu Adegbola interviews Aashna Makin, a senior paid ad specialist with extensive experience in managing campaigns across various industries. They discuss Aashna's early career mistakes, the importance of taking ownership of campaigns, and common errors in PPC management. The conversation emphasizes the need for transparency in the industry regarding mistakes and the significance of learning from them. Aashna shares valuable insights on navigating challenges in advertising and the importance of caring about the work being done.TakeawaysAashna emphasizes the importance of taking ownership of campaigns.Never make significant changes on a Friday to avoid unmonitored errors.Mismatched landing pages are a common issue in PPC.Best practices should be adapted to the specific client context.Transparency about mistakes can foster a supportive work environment.Understanding the client's industry is crucial for effective PPC management.Automation should not replace human oversight in advertising.Mistakes are learning opportunities that should be openly discussed.Caring about the campaigns leads to better outcomes. Chapters00:00 Introduction to Aashna Makin02:58 Early Career Mistakes and Lessons Learned09:57 Navigating Mistakes in PPC Management14:57 Common Errors in Advertising20:59 The Importance of Discussing Mistakes27:00 Final Thoughts and AdviceFind Aashna on ⁠LinkedInBook a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22ndFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels. Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 1/21/2025. Show notes -- in this episode we'll cover: Brent answers your questions live. Knowledge from Brent and some of the best wholesalers in the industry. The most important news affecting the wholesaling industry. Your weekly dose of wholesaling motivation. Interviews with industry experts and successful wholesaler. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Send us a textThis compilation brings together the top 10 SEO videos that sellers found most valuable. From indexing strategies to strike zone keywords, each clip highlights powerful steps to improve product rankings. These videos show how to optimize copy, manage content, and use proven SEO methods to increase visibility and sales. Full videos are linked below.Turn SEO insights into results, book a call today and get a winning strategy built for your catalog: https://bit.ly/4jMZtxu#AmazonSEO #AmazonTips #EcommerceSEO #AmazonSelling #SEOHacksTop 10. How to Set Alt Text using AI (Rank with Amazon SEO): https://www.youtube.com/watch?v=5-IlTs6jkFsTop 9. Amazon SEO: How to Rank Higher and Get More Clicks with AI | SEO Phase 3 Strikezone Focus: https://www.youtube.com/watch?v=t4TJmLrU-eITop 8. Amazon SEO Tips: Why Custom URLs Matter for Your Listings: https://www.youtube.com/watch?v=hX0Z78z3P-cTop 7. 3 Tips to Improve SEO Traffic to Your Website - Search Engine Optimization: https://www.youtube.com/watch?v=_8zydN1p-G8Top 6. Amazon SEO Hack: Title Keyword Density Tutorial: https://www.youtube.com/watch?v=ZAymjRYbWIQTop 5. [SEO Update] Amazon Algorithm 2023 Patch Notes to Rank Your Product to the Top of Page 1: https://www.youtube.com/watch?v=A3zeoEO0tKETop 4. How Many Sales Do You Need to Index a Product on Amazon? [Amazon SEO Ranking Tutorial]: https://www.youtube.com/watch?v=sYGeIUfl2B4Top 3. [Advanced Amazon Strategy] My Best 4 Tips in PPC, SEO, Catalog, and Design to 3x Sales: https://www.youtube.com/watch?v=2ol0R1w-mIUTop 2. 5 SEO Tips to Grow Amazon Sales: https://www.youtube.com/watch?v=D3imvLFOV04Top 1. How to Rank #1 on Amazon with SEO (No PPC required): https://www.youtube.com/watch?v=vYbA6U65cUc-------------------------------------------------------------------------------Stay ahead of platform shifts, download the PPC guide sellers are using to adapt fast: https://bit.ly/4lF0OYXSelling across programs? The SEO toolkit helps you get found where it matters most: https://bit.ly/457zjSlDon't wait for customer drop-offs, download the Crisis Kit and protect your listings now: https://bit.ly/4maWHn0Stop chasing retail gimmicks, get serious about DTC and grow a brand you control: https://bit.ly/4kOz6rrTimestamps00:00 - Top 10 SEO Videos00:22 - AI Hack for Alt Text (Top 10)01:02 - Writing Copy with Strike Zone Keywords (Top 9)01:49 - Setting Your Amazon URL (Top 8)02:25 - Website SEO Action Items (Top 7)03:20 - Title Density Explained (Top 6)03:58 - Amazon Algorithm Update (Top 5)04:49 - Indexing and Page One Sales (Top 4)05:23 - Four Pillars of Traffic and Conversion (Top 3)06:00 - Five SEO Tips for Better Rankings (Top 2)06:41 - How to Rank Number One on Amazon (Top 1)-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textBefore he was building ad campaigns, Jack Hepp was building houses. Now he runs Industrious Marketing, helping local businesses grow through hands-on paid media advertising strategy. In this episode, Jack shares how getting fired early shaped his marketing career, discusses the mentors who sharpened his skills, and why clear pricing and clean strategy always win over smoke and mirrors, specifically in regard to local businesses and Google Local Services ads (LSAs). Episode Highlights: Jack Hepp's background in construction and mentorship shaped his approach to marketing, emphasizing responsibility, adaptability, and long-term thinking in paid media strategies.  He advocates for a “listen first” approach in client interactions, and stresses the importance of honest, constructive feedback. Jack discusses the value of Local Service Ads (LSAs) for certain industries, but warns they should be complemented with traditional campaigns for consistent lead generation. He prefers transparent, tiered pricing models based on ad spend, and emphasizes that clear scope, reporting, and communication are essential for building trust and setting expectations with clients. Episode Links: Jack Hepp on LinkedInIndustrious MarketingFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

High performers who wreck culture? Fire them. Elijah Mumm breaks down “culture over profits,” paying reps what they're owed, authentic sales, and how he'd scale a roofing company in 90 days. If you lead a roofing or home-service team, this is your playbook—leadership structure, rep development, and retention that prints revenue.

PR has always been about influence. Coverage, credibility, shaping the conversation. But in 2025, PR is becoming something bigger: the infrastructure that powers discovery itself.In this episode of That's What I Call Marketing, we unpack the collision of PR, SEO, and brand building in the age of AI search. Google's AI Overviews, ChatGPT, and other tools are no longer sending users to ten blue links. They're generating answers directly in the results. And those answers don't come from nowhere.Research shows that 89% of AI summaries trace back to earned media sources. Trusted outlets. Independent stories. Journalism that carries weight. Which means PR isn't just a “nice to have” for reputation anymore — it's becoming the raw material that decides whether your brand even shows up in the customer journey.Across this conversation, we explore what that means for marketers:Why PR and SEO can't live in silos, and how the brand newsroom model makes them work together.How to build visibility when there's no guarantee of a click — and why being named in the answer might be more valuable than a referral.The role of blogs and owned content in the AI era — why they still matter, even if they never rank.How attribution is breaking down, and what marketers can do to rethink measurement when direct traffic and PPC get over-credited.Practical tactics: answering every related question in your content, writing for bots as much as for humans, and creating proof that compounds rather than one-off case studies.Why creative PR still matters more than ever, and how to structure stories that journalists — and machines — can't ignore.This isn't a theoretical debate. It's a frontline look at how PR is changing, why credibility is the most valuable currency in marketing, and what teams need to do to stay visible in a world where discovery is shifting beneath our feet.If you care about where marketing is going, how to keep your brand discoverable, and why PR is entering a new golden age, this is the episode for you.1:50 – The “oh shit” moment: Google AI Overviews7:48 – PR as trust signals in AI13:01 – Discovery beyond Google15:35 – Blogs still matter23:17 – Attribution is broken31:22 – SEO becomes a brand function44:08 – Writing for bots, not humans49:20 – Don't chase every shiny channel57:00 – Building a LegacyThe Building A Legacy Series are in partnership with Legacy Communications Hosted on Acast. See acast.com/privacy for more information.

Dans cet épisode un peu spécial de Connected Mate, PPC présente son nouvel ouvrage « Réinventez votre entreprise à l'ère de l'IA », préfacé par Serge Papin, ancien PDG de Système U. Pour tester l'idée jusqu'au bout, PPC a confié son livre à l'IA de Google et demandé à deux protagonistes d'en débattre à sa place.Résultat : une conversation cash sur ce que l'IA révèle de nos organisations, nos angles morts et nos vieilles habitudes qu'il est urgent de lâcher. L'épisode explore l'IA comme miroir et stress test silencieux qui met en évidence l'écart entre l'organigramme officiel et la réalité du terrain. On y parle de leadership en mode design doing, de gouvernance qui accélère plutôt que freine, d'antifragilité, de stratégie vivante par micro-sauts, et surtout de ce que l'humain garde de plus précieux : le jugement, l'arbitrage éthique, la solitude active pour discerner, et cette élégance du retrait qui consiste à déléguer à l'IA ce qu'elle fait mieux pour remettre l'énergie là où nous sommes irremplaçables.Un épisode sans fard, utile, concret et lucide. Pour aller plus loin, méthodes, protocoles d'action, scores de réalité et exercices sont détaillés dans le livre de PPC.

Dave discusses the recent SEC allegations against Tai Lopez, who is accused of running a Ponzi scheme through his acquisition of legacy retail brands. He dives into the details of the accusations, the flaws in Lopez's business model, and comparisons to other entrepreneurs like Alex Hormozi. What happens to Tai Lopez now? Will he go to jail?    Today's episode is sponsored by Sellerboard. Sellerboard helps users track sales, refunds and fees in real time, and even counts your indirect expenses in final profit. Beyond analytics, Sellerboard also streamlines operations with smart portfolios for PPC, inventory forecasting & management and more! Try Sellerboard free for 2 months — no credit card required. Just go to sellerboard.com/ecomcrew and get clarity on your margins today.   Tai Lopez is one of the biggest "entrepreneur turned influencers" in the industry, with 2.5 million subscribers on Youtube, 3 million on Instagram, and 1.1 million on Tiktok.    The SEC has come forward with allegations against Tai Lopez and his business partner, Alex Mehr, for running a $112 Million Ponzi Scheme and defrauding their investors.    A Ponzi Scheme, by definition, is a "form of fraud that lures investors and pays profits to earlier investors with funds from more recent investors."    That means that Tai Lopez and Alex Mehr are allegedly misallocating funds to provide an illusion of great profit margins, leading to more investors buying in on their alleged "success" when they were just using that money to pay their first few investors.    Timestamps 00:00 - Introduction to Tai Lopez's Controversy 03:01 - Allegations of a Ponzi Scheme 05:47 - Business Model Flaws and Comparisons 08:56 - Public Perception and Future Implications As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!

Send us a textMargins on Amazon are being squeezed as competition rises and ads dominate every listing. This video explains how ad saturation, FBA changes, and shifting strategies are shaping the seller experience. Sellers will learn what to expect as Amazon prioritizes paid ads, AI tools, and digital revenue streams.Stop letting ads drain your profits, book a call today to build a smarter Amazon ad strategy: https://bit.ly/4jMZtxu#AmazonAds #AmazonMargins #PayToPlay #AmazonSelling #ecommercetips Watch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw-----------------------------------------------Tired of marketplace limits? Let's talk real growth with DTC strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Margins Squeezed and Pay-to-Play on Amazon00:18 - Amazon's Shift from AWS to Ads00:36 - Why FBA Prep Service Removal Matters01:07 - Ad Saturation: 1,032 Ads on a Single Listing01:37 - Competing for Visibility vs. DTC Websites02:54 - Why Sellers Must Maximize A+ Content03:56 - Remembering Cheap PPC Clicks from 10 Years Ago04:20 - Will Amazon PPC Costs Reach $40+ Per Click?04:39 - Why Walmart Isn't Competing with Amazon05:38 - The Future Role of AI in Online Shopping06:43 - Why Consumers Don't Trust AI Shopping Yet07:51 - Why AI Assistants Like Alexa Failed for Purchases08:13 - How AI Is Transforming Coding Instead08:22 - Why Regular Shoppers Won't Adopt AI Shopping Fast----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textSuccess stories in digital business rarely follow a straight line, and the 18-year journey of Broadband.co.uk perfectly illustrates the rollercoaster ride of building a sustainable online business. What began almost accidentally in 2004, when the term "broadband" suddenly became associated with home internet service, evolved into one of the UK's leading comparison websites before culminating in a successful exit in 2021.The early days reflect the experimental nature of the mid-2000s internet landscape. When a web agency called Broadband Communications found themselves receiving inquiries about broadband installation because of their domain name, they spotted an opportunity. Rather than just selling the valuable domain, they pioneered one of the UK's first comparison sites, partnering with broadband providers through affiliate marketing. After initially struggling with unprofitable PPC campaigns, the founders bought out their partners and pivoted to focus exclusively on organic traffic growth.The most dramatic chapter came in 2012 when Google's Penguin update devastated their rankings overnight, sending them from position #1 for "broadband" to somewhere around position 900. This catastrophic 99% loss of Google traffic could have ended the business entirely. Instead, with help from SEO expert Carl Hendy, they completely rebuilt their approach to content and link building. Despite industry claims that you "can't compete without buying links," they committed to entirely natural link acquisition – and proved the naysayers wrong by not only recovering but growing their traffic five-fold in the following years.This journey contains valuable lessons about the dangers of SEO shortcuts, the importance of diversification, and the power of sustainable growth strategies. By 2016, they had expanded into additional affiliate sites using the same formula of excellent content and user experience, reducing their vulnerability to future algorithm changes. When the opportunity for exit arrived in 2021, they sold to a company already operating in the space who recognized the sustainable value they'd built.What SEO challenges are you facing in your business? Have you found the balance between quick wins and long-term sustainability? Share your experiences or reach out with questions – I'd love to hear your story.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Welcome to another data-driven episode of Build a Better Agency! This week, host Drew McLellan sits down with returning guest Lee McKnight to break down the results of RSW/US's freshly released 2025 Agency New Business Survey. Together, Drew and Lee unpack the real-world challenges and emerging opportunities that agencies—especially small and midsize firms—are facing as they gear up for the rest of 2025 and look ahead to 2026. Drew and Lee explore the survey's biggest takeaways, including the persistence of economic uncertainty, longer sales cycles, and increasing client budget constraints—all pain points that seem to be universal across the agency landscape right now. You'll hear candid discussions about the so-called “pipeline crisis,” with a striking 93% of respondents saying their agency's growth engine isn't firing on all cylinders. But it's not all doom and gloom—Lee shares evidence that more agencies are stepping up their business development game, investing in content, and getting proactive with new business strategies. The conversation dives into specific tactics agencies are leaning into, from ramping up their content marketing efforts to productizing service offerings and rethinking referrals. They unpack why building a sustainable, always-on new business machine matters more than ever, and touch on the evolving relationship between agencies and in-house teams. Plus, the duo discusses how smart use of AI is shaping prospecting, research, and content—while still emphasizing the irreplaceable value of the human touch.   Don't miss this in-depth analysis if you're determined to make your agency stand out in a crowded marketplace. You'll walk away with actionable insights on increasing your agency's visibility, keeping your new business pipeline healthy, and navigating the rapidly shifting marketing landscape with confidence. If you're looking to end the year on a high note and get ahead of the competition in 2025, this episode is packed with the expert perspective you need.   A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Navigating agency growth during economic uncertainty   Building a consistent and sustainable new business pipeline Leveraging content and thought leadership to improve visibility Rethinking reliance on referrals and embracing diversified lead generation The evolving role of AI in agency business development Productization of agency services—opportunities and caution Competing and collaborating with in-house agencies in today's landscape

In this episode of the PPC Den Podcast, Michael Erickson Facchin and Clifford Donovan unpack five practical fixes for messy Amazon accounts. They cover how to really track where your budget goes, the pros and cons of AMC audiences, when auto campaigns can be effective, the hidden risks of product targeting, the impact of “previously viewed” placements, and how to approach Creator Connections.If you're looking to clean up your Amazon PPC strategy and stay profitable in 2025, this conversation gives you the clarity and tools you need.We'll see you in The PPC Den!

Send us a textA bold internal pitch turned into a powerful training platform that transformed team growth. This video shares how an employee identified gaps in onboarding and developed a full internal curriculum. Learn how internal feedback, collaboration, and company culture drove long-term success.Learn how real training creates real results. See what MAG School is all about: MAG-School.comGrow your brand outside Amazon. Book a strategy call and build lasting brand value: https://bit.ly/4kOz6rr#MAGSchool #AmazonTraining #EcommerceCourse #AmazonEducation #AmazonCourseWatch these videos on YouTube: From 0 to 100k a Month - Jeffrey I Valen Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=2gNhMGzr6ZI&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=2$87 Spend $1000 Monthly Revenue with PPC Hack, Coaching Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=atTQQqV9TeE&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=1-----------------------------------------------Stop relying only on Amazon, download the DTC Growth Stack and build a brand that's truly yours: https://bit.ly/4p7TyqjStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - A Bold Start: Pitching a New Idea  00:45 - Remote Culture That Doesn't Feel Remote  01:30 - How She Got Started With No Training  02:25 - The Internal Problem That Sparked Change  03:35 - Facing Leadership With Honest Feedback  04:35 - Building Out the Training Program  05:45 - Where the Name “Mag School” Came From  06:45 - Is This an Agency or a School?  07:30 - The Role of Learning and Teaching  08:10 - How Mag School Aligns With Core Values  09:00 - Teaching Others to Strengthen Yourself  09:55 - Adapting Fast to Help Clients Succeed  10:35 - Why Being Eager Gets You Ahead  11:35 - Why You Should Join a Team Like This  12:35 - Final Thoughts From the Interview  ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Welcome to episode 298 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Seth Price, founder of BluShark Digital and managing partner at Price Benowitz LLP. An accomplished attorney and transformational thought leader, Seth is a founding partner and the business backbone of Price Benowitz LLP, as well as the founder and CEO of BluShark Digital. Seth scaled a two-person law firm to 45 lawyers and leveraged that same digital expertise to create a best-in-class agency focused on legal marketing. He frequently speaks at major U.S. law conferences on topics including firm growth, ethics, operational best practices, SEO, and digital marketing strategies for law firms. What you'll learn about in this episode: 1. AI and SEO Strategy: - How law firms can optimize for AI-driven search results without losing monetizable traffic - Using mentions and strategic placement in AI indexing to maintain visibility 2. Local Search and Google Maps: - How expanding Google My Business listings and satellite offices increases local reach - The role of review velocity in improving rankings and attracting clients 3. Balancing AI Efforts with Revenue: - Allocating marketing budget to AI results while maintaining ROI from proven channels - Understanding which AI-driven initiatives provide social proof versus actual revenue 4. LSA and PPC Strategies: - Why Local Service Ads often outperform traditional PPC for cost-effective lead generation - Ensuring intake processes are dialed in to maximize the value of LSA leads 5. Digital Marketing Best Practices: - The importance of owning digital assets, websites, social profiles, and ad accounts - Leveraging content from podcasts, videos, and other organic sources for long-term SEO   Resources:    Website: blusharkdigital.com LinkedIn: linkedin.com/in/sethprice/ Twitter (X): x.com/blusharkdigital   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind   AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Escalar las campañas de nuestros clientes es algo que todo Media Buyer queremos hacer, pero hay que tener claro ciertas cosas antes de hacerlo y esto es lo que hablaremos hoy.0:00  Intro0:09  Miscelánea1:15  Nuestra Semana8:09  PPCCast+13:10  Noticias de la Semana22:08  Tema Principal51:18  Recomendaciones54:38  Canción PPCCCastURL Episodio: https://ppccast.com/podcast/257-como-escalar-campanas-de-ppcPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours. Show notes -- in this episode we'll cover: Master cold calling, lead generation, and sales scripts to consistently close deals. You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems. Learn how to build confidence, overcome objections, and dominate your local market. Brent shows how talking to people is the fastest, most direct path to wholesale success. Real-life case studies, role plays, and mindset shifts that turn hustle into high income. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

This week on the Weekly Buzz: Prime Big Deal Days dates, Bradley's latest product launch strategy, and Helium 10's new PPC series to help you manage and grow your Amazon business. ► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft We're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Prime Big Deal Days is back October 7-8: Here are 5 shopping tips to save big during the event https://www.aboutamazon.com/news/retail/amazon-prime-big-deals-day-when-october-7-8 Walmart Deals is officially back this October — here's everything you need to know https://www.nbcnews.com/select/shopping/walmart-oct-deals-announcement-2025-rcna233259 Amazon invites Walmart product sellers to use its warehouses for orders https://www.axios.com/2025/09/18/amazon-walmart-order-shopify-shein Outsourced to Optimized: It's Time to Run Your Own Ads Tired of outsourcing your ad spend and not seeing results? This video series will empower you to confidently run your own ads using Helium 10 Ads. https://pages.helium10.com/outsourced-to-optimized-webinar-2025 New FBA fulfillment fee discount on Amazon Business bulk orders https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUE43QU5XQ1BHR1JaSk1C Watch Amazon Accelerate 2025 sessions on demand https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVTgyWVpQRUFKNVg2MlZB And for those ready to turbocharge their product launches, Bradley's updated Maldives Honeymoon Amazon Launch Strategy in episode 700 might just be the edge you need. Go to http://h10.me/700. Tune in to stay ahead in the e-commerce arena with these compelling updates and strategies. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:57 - Prime Big Deal Days 01:50 - Walmart Deals 02:27 - Amazon Fulfills Walmart Orders 03:41 - Outsourced to Optimized 05:15 - FBA Business Bulk Discount 06:17 - Strategy of the Week with Bradley 08:39 - Accelerate Replays 09:16 - Launch Strategy Update

In this Throwback episode, host Josh interviews Steven Pope from My Amazon Guy about advanced strategies for Amazon sellers, especially those with mature or seven-figure brands. Steven details the importance of focusing on SEO, PPC, merchandising, and design, and explains why SEO should be continuously optimized. He shares a case study on using Amazon's search query performance report to find untapped keywords, and discusses practical tactics like updating product images and A/B testing. The episode wraps up with Steven's favorite business resources and advice to take action and keep improving your Amazon business.Chapters:Introduction & Episode Overview (00:00:00)Josh introduces Steven Pope and sets up the discussion on advanced Amazon content strategies for mature brands.The Four Pillars of Amazon Success (00:00:40)Steven outlines the four key areas: SEO, PPC, merchandising, and design, emphasizing their importance for traffic and conversion.Challenges Facing Amazon Sellers (00:02:10)Discussion of increased competition, shrinking margins, and the need to focus on fundamentals instead of hacks or blackhat tactics.Deep Dive: SEO is Not Set-and-Forget (00:03:51)Steven explains his multi-phase SEO approach and stresses the importance of continuous optimization.Case Study: Using Search Query Performance Report (00:04:12)Steven introduces the ICAP marketing funnel and demonstrates how to use Amazon's search query performance report to find valuable keywords.Market Share Growth Example (00:06:18)Steven shares a real-world example of tripling market share for a previously overlooked keyword using data-driven SEO.Image Optimization & A/B Testing (00:08:15)Discussion on improving product images (e.g., adding age ranges) and the impact on click-through rates, with a live example.Implementing Data-Driven Content Changes (00:09:59)How to use search data to inform content updates, including A/B testing and targeting specific demographics.Three Actionable Takeaways (00:11:30)Josh summarizes key steps: analyze search query data, implement keyword-driven content changes, and A/B test main images and A+ content.Favorite Business Book (00:13:17)Steven shares his most influential book, "The Road Less Stupid," and its impact on his decision-making.Favorite Productivity Tool (00:13:48)Steven discusses his upcoming productivity tool, Hybrid, and mentions the value of tools like Calendly.Recommended Ecommerce Influencer (00:14:33)Steven recommends following Harry Joiner for unique ecommerce insights and strategy frameworks.Final Words of Wisdom (00:15:18)Steven encourages listeners to take action and shares his contact info for feedback and stories.Podcast Closing (00:15:41)Josh thanks Steven for joining the podcast and wraps up the episode.Links and Mentions:Tools and Resources  Seller Central Pickfu   Calendly Books  The Road Less Stupid  Traction Scaling Up People to Follow  Harry Joiner on LinkedInTranscript:Josh 00:00:00  Today I'm speaking with Steven Pope of my Amazon guy, and we will be talking a lot about content, strategies and how to uplevel your game on Amazon to capture more traffic and drive more revenue. We talked about this prior to recording Hitting the record button on this podcast, but I want to learn from you. And our audience is going to be interested, Steven, to learn. What would you recommend? Seven figure sellers and those that are maybe experienced on Amazon? They have a mature brand, so to speak. What should they be focusing on? Amazon, especially knowing where, you know, kind of the puck is going in the future with Amazon where things are going. What strategies would you recommend sellers be implementing right now?Steven 00:00:40  Anything that generates traffic and improves conversion rates. Full stop. That's it. That's all you got to focus on those two basic parameters. Now I can break those two down one layer deeper. Yep. Under traffic there's PPC and SEO and under conversion there's merchandising and design. So those four pillars make up E-commerce on Amazon.Steven 00:01:01  And so as we continue to go down even a layer further. Content production is the most underrated, easiest thing to do. As an Amazon seller that is being abandoned. Now, obviously there's a lot of cardinal rules of Amazon. Like never go out of stock. That's cardinal rule number one. And cardinal rule number two is kind of like cardinal rule number one. Don't go out of stock. Right. And so like those are important concepts. But when we look down to the very basics of how to sell more products to more people, more often for more money, it comes back to those four pillars SEO, PPC, design and merchandising. And if you were ignoring 1 or 2, maybe even three of those protocols, you're in a world of hurt right now. You are losing to the Chinese who are hacking your accounts and your listings. You are losing to Amazon's policies, who are clamping down and making it harder to be on the platform. You are losing to your Are competitors who are in a death spiral with margin problems, but are still lowering their prices because consumer demand is down and inflation is like 27%, despite what the government claims.Steven 00:02:10  Whatever the government says, triple it. That's the true inflation rate. And so people's margins are shrinking. Policies are harder. Competition is steeper. Let's throw aggregators into the mix too. They're buying up all the brands and then, you know, really messing with the marketplace. And and so like all of these things make it so that Amazon is entering the maturity phase. So it was a seven figure Amazon seller. You need to get back down to the basics. Ignore all of the hacks. Do this two step URL. Everything will be fine. Yeah. Then your next hey do rebates and then all of a sudden you're you're banned right. Or or incentivized reviews. And then what happens. Right. All of these things are against policy and they are blackhat tactics. Stick to the basics SEO, PPC, design, merchandising. If you're trying to violate the basics by overcoming them with alternative options, you're going to reap alternative benefits. And those are not good benefits.Josh 00:03:11  That's a fantastic breakdown. I love that you, you know, gave us a layer deeper there.Josh 00:03:15  You know, you have the traffic and then the conversion. Then you gave us basically four kind of areas that seven figure sellers or anybody in general on Amazon should be focused on. So, Steven, I would love for us to dive in to each of these, you know, individually. Let's talk about SEO. What are some quick wins that we could do with SEO, PPC, you know, and then we can really dive into the merchandising and the design, because that's where I think a lot of that content strategy that you talked about is going to make a big impact. But let's start at SEO. What are some quick wins and things that we should be focused on?Steven 00:03:51  SEO has, in my opinion, a multiple phase approach. It's not SEO is not set it and forget it. SEO is not set it and forget it. SEO is in fact the opposite of that. SEO is. Let me optimize it continuously. Therefore, if you buy that paradigm, it'll shift how you make content.Ste...

The B2B SaaS market is experiencing a significant slowdown with growth rates dropping, while traditional marketing channels deliver diminishing returns in an increasingly saturated landscape.• Marketing benchmarks show companies growing faster than 20% spend 10-15% of revenue on marketing, while slower-growing firms spend only 7-9%• Digital channels like SEO (search engine optimization), PPC (pay per click), and email are seeing declining performance metrics despite increased spending• Today's B2B buyer completes 80% of their journey independently, yet companies still allocate 70% of go-to-market resources to sales• "What's old is new again" – smaller, intimate events and personalized interactions are outperforming scalable digital tactics• Successful companies balance brand marketing (awareness) and demand generation (conversion) equally• Effective positioning requires elevating problems to the executive level by articulating significant business impact• AI isn't changing what we should measure but enables better personalization at scale across industries and personas• The brand versus demand debate represents a false dichotomy – both work synergistically to drive growthThe rules of B2B marketing are being rewritten before our eyes. In this revealing conversation with marketing benchmark expert Omar Akhtar and go-to-market guru AJ Gandhi, we unpack the surprising reality that most B2B SaaS companies are facing: we're effectively in a recession. Growth rates have plummeted from over 30% to just 11-20%, while traditional digital channels deliver diminishing returns despite increased spending.What's behind this troubling trend? Market saturation, poor tool integration, rapid commoditization, and fundamental shifts in buyer behavior all play a role.The most compelling insight? Companies growing faster than 20% annually are investing 10-15% of revenue in marketing, with a balanced approach between brand awareness and demand generation.Whether you're managing a marketing team, leading sales, or driving overall growth strategy, this episode offers critical benchmarks and tactical approaches for navigating today's challenging landscape. AJ Gandhi: https://www.linkedin.com/in/anjaigandhi/AJ Gandhi is a distinguished Go-To-Market (GTM) leader and executive community builder. He currently serves as a Board Member for Plum Acquisition Corp.  Additionally, he is a Limited Partner at Stage 2 Capital and GTMfund.  AJ is also a co-founder of the GTM Leader Society.  Just recently, AJ served as Chief Growth Officer for Marlin Equity Partners and held significant roles at Salesforce, Ring Central, Bain & and McKinsey.  AJ is an alumnus of UC Berkeley and Harvard Business School.Omar Akhtar: https://www.linkedin.com/in/omarbilalakhtar/Omar Akhtar is the Founder and Principal Analyst at Benchmarker, leading research on marketing excellence for B2B tech. Previously, he was Head of Research at Altimeter, a Prophet Company, where he advised Fortune 500 companies, including Microsoft, Salesforce, Adobe, and Netflix, on marketing, data, and content strategies. Omar got his undergraduate degree in economics from Ohio Wesleyan, and then got a Masters in Journalism from Columbia.Website: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Sandeep Parikh: https://www.instagram.com/sandeepparikh/Email us with any feedback for the show: sparkofages.podcast@position2.com

Get ready for an insightful conversation about the evolution of affiliate marketing from the operator perspective to the affiliate side. Tero Paivarinta, Business Development Lead at humbl.ai joins host Lee-Ann Johnstone to share his fascinating journey from iGaming customer support in 2006 to becoming a key figure in affiliate relationship management. With nearly two decades of industry experience, Tero reveals how data transparency is revolutionising partnerships and why authentic relationships remain the cornerstone of successful affiliate programs.Talking points include:How humbl.ai's data platform is cutting through industry misinformation by providing accurate SEO and PPC insights Why building personal relationships with affiliates goes far beyond business transactionsThe shift from chasing big-name affiliates to identifying and nurturing smaller, high-growth partnersListen to find out more about: How to identify high-growth small affiliates using month-on-month data analysisWhy paying affiliates early can accelerate partnership growth and loyaltyTero's upcoming platform developments that will further revolutionise affiliate marketing insightsKey segments of this podcast and where you can tune in to go direct: [02:17] Tero's iGaming journey from 2006 and first glimpse into affiliate marketing[23:00] Finding quality affiliates: why the ones who find you aren't always the best[28:08] A round-up of top tips sharedOur thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Never miss out on FREE insights and training! Subscribe to our weekly newsletter.Send me a text with your questions

Send us a textQ4 on Amazon can make or break your year. Planning inventory shipments early is the most important step to avoid stockouts and missed sales. This video walks through FBA deadlines, mid-December shopping trends, and how to manage rising fulfillment fees while keeping your listings competitive.Make sure your Q4 sales don't stall, book a strategy call to get your FBA strategy locked in: https://bit.ly/4jMZtxu#Q4AmazonTips #AmazonInventory #HolidaySalesStrategy #EcommercePrep #FBASellingWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Why Q4 Is Different on Amazon00:40 - How Holiday Shopping Has Shifted Online01:25 - Be Ready: Inventory Timing Tips01:59 - Amazon's Holiday Deal Events Breakdown02:33 - The Real Q4 Sales Surge Isn't on Black Friday03:06 - Understanding Shopping Behavior Before Mid-December03:56 - Deal Strategy vs. Profit Margins04:46 - Key Amazon Inventory Dates & Deadlines05:30 - Sending Late? What to Know About Shipments06:39 - Rising FBA Fees and Holding Costs in Q407:23 - Why Q4 Still Delivers High ROI on PPC07:41 - Final Tips for Q4 Inventory & Managing Amazon Chaos----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this conversation, Anu Adegbola and Inderpaul Rai discuss the importance of learning from mistakes in PPC management, the role of automation and AI in marketing, and the significance of effective communication within teams. Indi shares a personal experiences and insights on how to navigate challenges in the industry, emphasizing the value of client relationships and the need for continuous learning and adaptation in a rapidly changing digital landscape.TakeawaysThe importance of a thorough handover process to avoid mistakes.Automation should be used as a tool, not a crutch.Effective communication within teams is crucial during crises.Learning from mistakes is essential for growth in any career.Client relationships can be strengthened through transparency and collaboration.AI should assist, not replace human judgment in marketing tasks.Mistakes can lead to valuable lessons and improved processes.Maintaining a calm demeanor as a leader helps manage team panic.Understanding the client's perspective can improve agency-client relationships.Regularly reviewing and celebrating past successes can combat imposter syndrome.Chapters00:00 Introduction and Background04:45 The Importance of Team Communication09:57 Learning from Mistakes in Performance Marketing15:02 Client Relationships and Trust20:08 Leadership and Crisis Management21:51 Effective Communication in Teams22:48 Learning from Mistakes24:43 The Importance of Data and Automation26:33 Understanding Client Relationships27:27 Common Pitfalls in AI Usage30:32 The Value of Mistakes32:32 Managing Team Reactions to Errors35:37 Career Reflections and GrowthFind Inderpaul on LinkedInIntervier with Ed Sheeran:Part 1 Part 2Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22ndFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

If you had a brand new company, and were starting your marketing on a shoestring budget, what would you do to generate leads? That's exactly the question that this owner of a startup window company asked Rich… who, as you can imagine, had some really good answers. Hunting vs. farming. Identity vs. tactical execution. PPC vs. Facebook. It's all covered in this conversation–and in a lot of detail.

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we explore the critical importance of having a high-quality before and after Smile Gallery page on a Dental Website, emphasizing that authentic, well-presented patient images are essential to attracting cosmetic dentistry patients and boosting conversions. We provide actionable recommendations, such as featuring the Smile Gallery prominently in the website's navigation and presenting the images in groups of four to ensure Dental Practices leverage their best case results for Marketing success.

This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels. Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 1/21/2025. Show notes -- in this episode we'll cover: Brent answers your questions live. Knowledge from Brent and some of the best wholesalers in the industry. The most important news affecting the wholesaling industry. Your weekly dose of wholesaling motivation. Interviews with industry experts and successful wholesaler. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Brandon is a seasoned Amazon entrepreneur. He is the co-founder of Innovate, and he is the driving force behind a successful Kitchenware Brand with years of experience building and scaling e-commerce businesses. Brandon brings a unique perspective, shaped by both his entrepreneurial journey and his background as an attorney. Today we're going to be diving into his business. What is he doing with the challenges we're all faced with tariffs and Amazon fees and increasing competition? He's going to be sharing his journey and his tips and strategies he's implementing in his business today.Highlight Bullets> Here's a glimpse of what you would learn…. Journey and experiences of an Amazon entrepreneur in e-commerce.Challenges faced in 2025, including tariffs, Amazon fees, and competition.Importance of pricing strategies and ad spend management for profitability.Insights on product listing optimization and inventory management.Growth and significance of the Innovate conference for e-commerce sellers.Strategies for navigating sourcing challenges and diversifying manufacturing locations.The role of customer feedback and product testing in successful launches.Legal considerations in e-commerce, including trademark and patent issues.Importance of continuous product innovation and optimization for sustained success.Recommendations for leveraging tools and resources to enhance e-commerce performance.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Brandon Fuhrmann, Amazon entrepreneur and co-founder of Innovate. Brandon shares advanced strategies for scaling e-commerce brands, including optimizing pricing, ad spend, and product listings amid rising tariffs and fierce competition. He discusses leveraging international markets, building a lean team, and the importance of continuous product innovation. Brandon also offers actionable insights on legal protections, customer feedback, and multichannel expansion. Listeners gain practical, high-level tactics to drive profitability and resilience, plus an exclusive invitation to the Innovate conference for elite sellers aiming to reach 8 figures and beyond.Here are the 3 action items that Josh identified from this episode:Play the Price–Ad Spend Game: Adjust pricing & PPC together. Drop prices to rank faster, then raise and boost ads to keep momentum.Keep Listings Fresh: Constantly update images & copy based on split tests and customer feedback. Have backups ready to pivot fast.Diversify or Die: Sell in multiple marketplaces (EU, CA, Walmart, Shopify) so you can shift inventory when tariffs or demand change.Resources mentioned in this episode:Insiders Agency: 00:16:10Helium 10: 00:27:14Jungle Scout: 00:27:14Shopify: 00:23:55Walmart: 00:22:26Faire: 00:24:41SellaMetrics: 00:33:58Amazon: 00:03:33FBA (Fulfillment by Amazon): 00:03:45PPC (Pay-Per-Click) Advertising: 00:18:42E-myth by Michael E. Gerber: 00:00:37Grit by Angela Duckworth: 00:44:49Deep Work by Cal Newport: 00:50:13Jabran Niaz on LinkedIn: 00:51:30Innovate Conference: 00:52:16Special Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaBrandon 00:00:00  When you look at profitability, there's the two biggest levers are really pricing and ad spend. Right. So you can you can price your product cheap and have lower ad spend and make the same amount as having a price that's expensive. But you've got to pump the ad spend, right. So it's kind of a fine balance between the two and kind of seeing, you know, can I lower ad spend here but keep pricing the same? Can I lower pricing and then lower AD spend to make up for that.Host 00:00:24  Right. Welcome to the Ecomm Breakthrough podcast. Are you ready to unlock the full potential and growth in your business? You've already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level.Josh 00:00:37  Welcome to the Ecomm Breakthrough podcast...

Send us a textThis video explains why Amazon sellers continue using FBA despite rising costs and increasing tension in the market. It covers warehousing expenses, shipping expectations, and how Prime shipping impacts conversion. Sellers will also hear advice on sticking to what they know and how to stay competitive in 2025.Not sure if FBA still makes sense for your brand? Book a call and map out the right fulfillment plan today: https://bit.ly/4jMZtxu#AmazonFBA #Dropshipping2025 #EcommerceTips #AmazonSellers #fba2025 Watch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw--------------------------------------------------Start building your DTC channel outside of Amazon. Download the DTC Growth Stack and take control of your brand: https://bit.ly/4p7TyqjStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 – Is FBA Still Worth It in 2025?00:16 – What Customers Actually Want from Sellers00:42 – Why Amazon Beats International Shipping01:21 – FBA Fees vs Consumer Expectations01:36 – Why Most Sellers Can't Afford Warehousing02:12 – How Many Sellers Make $1M+ Per Year02:48 – FBA vs Building Your Own Logistics03:19 – The True Scale of US Fulfillment03:50 – Why Competitors Still Can't Beat Amazon04:30 – Dropshipping vs Prime: The Conversion Gap05:15 – No Real Value from Dropshipping Models05:39 – Prime Wins 10 out of 10 Times06:06 – Stay Informed to Stay Ahead06:38 – Stick to What You Know as a Seller07:23 – Sell What You Understand (Not What's Trending)07:38 – Boring Businesses Build Wealth08:08 – One Kick, Not 10,000 Tricks08:38 – Focus on the Hen That Lays Your Eggs08:45 – Start Now: The Second-Best Time is Today09:05 – Focus Daily on Traffic and Conversion----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we learn about the importance of adding a phone number field to Dental Practice contact forms, as many submissions only include email which can lead to communication difficulties when emails go unanswered or get marked as spam. We also offer tips such as setting reminders to regularly test contact form submissions by sending a test message and confirming with front desk team members that it was received, since many website forms get filtered to spam folders or stop working due to technical issues, leading to missed opportunities with potential New Patients.

Send us a textAmazon Accelerate revealed major updates sellers should prepare for, from AI-driven tools to logistics changes. The event highlighted new programs like regional FBA launches, updated MCF dashboards, and the removal of co-mingling. Global logistics, AI-powered insights, and new seller support show where Amazon is heading next.Grow beyond Amazon, schedule a DTC call and start building direct customer sales: #AmazonAccelerate #AmazonUpdates #EcommerceTips #AmazonSelling #AIforSellersWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Download our PPC guide to run smarter campaigns without burning cash: https://bit.ly/4lF0OYXGet the SEO toolkit that helps listings rank higher and sell faster: https://bit.ly/4lF0OYXGrab the Amazon Crisis Kit so you're protected before issues hit: https://bit.ly/4maWHn0Timestamps:00:00 – Amazon Accelerate Highlights Recap00:30 – Amazon's Push Into AI Tools for Sellers02:00 – Creative Studio and Generative AI Updates04:00 – Product Opportunity Explorer and Niche Insights06:00 – Seller Assistant AI Limitations08:20 – Amazon Global Logistics and Easier Customs09:50 – MCF Dashboard and Multi-Platform Orders11:20 – Amazon Ends Co-Mingling for Resellers13:30 – Regional FBA Launch Program14:30 – AWD Discounts for Palletized Shipments16:00 – Why Amazon Is Focused on AI and Global Growth17:30 – Final Takeaways From Amazon Accelerate----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textGet insight into what other sellers are actually watching the most when it comes to growing on Amazon. These topics cover product listings, SEO, seller setup, A+ content, storefronts, and conversion rates. All original videos featured in this list are linked below so you can watch them in full for more details.Struggling to move your brand forward? Book a call and see what's really working for sellers like you: https://bit.ly/43N1bZDTop 10. How to Design Enhanced Brand Content A+ for Amazon Seller Central with Photoshop & Keyword Research: https://www.youtube.com/watch?v=m45Cn7s2BZ0Top 9. Amazon Seller Identity Verification - Now with Live Video: https://www.youtube.com/watch?v=qOQALWbVh_ETop 8. How to Rank #1 on Amazon with SEO (No PPC required): https://www.youtube.com/watch?v=vYbA6U65cUc&t=29sTop 7. Amazon Brand Registry in 2022 - How to Get Brand Registry on Amazon [Full Guide of Benefits]: https://www.youtube.com/watch?v=bxxKUFjibywTop 6. How to Change Your Amazon Seller Central Seller Name - YES You Can Change Your Seller Central Name!: https://www.youtube.com/watch?v=Kh8a3NHlxLoTop 5. Amazon PPC [Master Class] - ACOS Hacks: https://www.youtube.com/watch?v=gudIjpDMLtoTop 4. I Dry Fasted for 3 Days - How it Helps Me Become a Better Leader: https://www.youtube.com/watch?v=FSEtlM6RXB0Top 3. Amazon - How to Build Enhanced Content using Brand Registry on Amazon: https://www.youtube.com/watch?v=9wzxxUdu5sgTop 2. How to Grow Amazon FBA Sales: Traffic & Conversion: https://www.youtube.com/watch?v=0VNxWOThrUc&t=10sTop 1. How to Create an Amazon Store Brand Storefront: https://www.youtube.com/watch?v=3BBiOaMehpc&t=22s-------------------------------------------------------------------------------Stay ahead of platform shifts, download the PPC guide sellers are using to adapt fast: https://bit.ly/4lF0OYXSelling across programs? The SEO toolkit helps you get found where it matters most: https://bit.ly/457zjSlDon't wait for customer drop-offs, download the Crisis Kit and protect your listings now: https://bit.ly/4maWHn0Stop chasing retail gimmicks, get serious about DTC and grow a brand you control: https://bit.ly/4kOz6rrTimestamps00:17 - #10: Designing A+ Content from Scratch00:41 - #9: New Seller Identity Verification Changes01:19 - #8: Steps to Rank #1 on Amazon01:56 - #7: Full Walkthrough of Brand Registry02:33 - #6: How to Change Seller Central Name03:14 - #5: Honest Amazon PPC Masterclass03:38 - #4: 74-Hour Fast & Seller Health Tips04:17 - #3: Beginner Enhanced Content Tips04:51 - #2: 2 Simple Ways to Grow Sales05:19 - #1: How to Use Amazon Storefronts-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Welcome to another insightful solo episode of Build a Better Agency! This week, host Drew McLellan is at the mic, bringing over 25 years of agency expertise to address one of the most critical topics for agency leaders: rethinking your strategic planning process for the historic challenges and opportunities ahead in 2026. With economic uncertainty, industry disruption, and the rapid acceleration of AI at the forefront, Drew makes a compelling case that the old ways of dusting off last year's SWOT just won't cut it. Drew unveils a hands-on set of fresh, rigorous strategic planning exercises designed to push agency owners and leadership teams far beyond surface-level tactics. He outlines step-by-step activities—including scenario stress testing, client empathy mapping, reverse mentoring from your youngest team members, and even having your team role-play as your most formidable competitor. Each exercise is accompanied by practical guidance on setup, group dynamics, and ensuring every voice is heard—setting the tone for deep candor and courage throughout your planning process. You'll also discover innovative frameworks to identify your agency's blind spots, engage a broader range of team perspectives, and future-proof your business against a constantly shifting marketplace. Drew even walks through how to pressure test your new strategic plan with trusted outside advisors, ensuring your vision for 2026 is both bold and actionable. Whether you're an agency owner looking to foster stronger client and employee relationships, or a leader determined to thrive amid industry change, this episode is packed with practical takeaways and downloadable resources to help you build a plan that's ready for anything. Tune in and get inspired to move past old planning habits and chart a course for a more resilient, innovative, and profitable future. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Why traditional SWOT analysis isn't enough for agency planning in 2026 New, hands-on strategic exercises to challenge assumptions and spark innovation Involving a diverse mix of team members—including newer and younger staff—in planning Emphasizing radical candor, honest conversations, and psychological safety for deeper insights Scenario stress testing to prepare for rapid industry changes (AI, economics, client shifts) Client empathy mapping to deepen client relationships and identify real opportunities   Methods to keep strategic plans alive, actionable, and integrated in agency culture

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours. Show notes -- in this episode we'll cover: Master cold calling, lead generation, and sales scripts to consistently close deals. You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems. Learn how to build confidence, overcome objections, and dominate your local market. Brent shows how talking to people is the fastest, most direct path to wholesale success. Real-life case studies, role plays, and mindset shifts that turn hustle into high income. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

In this episode of the Next Level Pros Podcast, Daryl sits down with his wife Joanna to share the real side of building a marriage and raising a family while growing businesses. Together they open up about the highs and lows of nearly 20 years of marriage, raising four daughters, and navigating seasons where entrepreneurship pulled them in opposite directions. You'll hear how they built trust, created family culture, and learned to renegotiate their relationship through different phases of life. If you've ever wondered how to keep your spouse connected and your kids grounded while you scale a business, this conversation will give you practical tools and honest insight from both sides of the journey.

This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels. Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 1/21/2025. Show notes -- in this episode we'll cover: Brent answers your questions live. Knowledge from Brent and some of the best wholesalers in the industry. The most important news affecting the wholesaling industry. Your weekly dose of wholesaling motivation. Interviews with industry experts and successful wholesaler. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

AI or rules, what really wins in Amazon PPC? Uncover the truth about Amazon ads automation, smarter bidding, and scaling Amazon strategies sellers need to know today. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Curious about how AI and Rules can revolutionize your Amazon advertising strategy? Imagine harnessing the power of emerging AI tools to supercharge your PPC campaigns and keep your brand ahead of the competition. Join us as Destaney Wishon shares her expertise on striking the perfect balance between AI, automation, and rule-based approaches to unlock the full potential of your Amazon advertising efforts. Our conversation takes an insightful turn as we explore the complexities of managing advertising campaigns for brands with intricate SKU lines and varied objectives. Destaney unpacks the nuances of using AI and rules-based systems, revealing how to leverage these tools without losing sight of your brand's unique insights and goals. We get into the importance of contextual understanding when evaluating key metrics like ACoS, ensuring that your strategies align with your specific product types and campaign goals. Plus, uncover the trade-offs between automation and manual control, and learn how agencies can enhance operational efficiency while maintaining that all-important personal touch. But that's not all. We offer a comprehensive guide to optimizing your advertising strategies with Amazon Marketing Cloud (AMC) and audience targeting techniques. You'll learn how to use Helium 10 Ads to set up AMC instances and discover practical tips for building profitable audience segments. From increasing your Return on Advertising Spend (ROAS) to avoiding campaign cannibalization, we equip you with the tools and insights necessary to thrive in a competitive Amazon marketplace. To top it off, we invite you to subscribe to the Serious Sellers Podcast's new YouTube channel for a chance to win a one-on-one session with either Carrie, Bradley, or Shivali, offering personal insights and a unique opportunity to enhance your advertising game. In episode 701 of the Serious Sellers Podcast, Carrie and Destaney discuss: 00:59 - AI vs Automation in Amazon Advertising 06:47 - Optimizing AI for Different Goals  09:30 - Advanced Strategies for Amazon Advertising 10:14 - Interpreting ACoS for Amazon PPC Success  15:53 - AI vs. Keyword Harvesting in Marketing 18:38 - Importance of Video in Amazon Advertising 22:37 - Strategies for Amazon Ad Console 31:23 - Optimizing PPC Campaigns for Improved ROAS 34:24 - Engagement Incentives for Video Viewers