Podcasts about PPC

Send us Fan MailAmazon Ads auto optimization was shown at Amazon Accelerate, giving sellers an early look at how Amazon may automate more PPC decisions. This video breaks down the new keyword, bid, and targeting controls Amazon presented and how they compare with existing auto campaigns. It also looks at seller control, PPC automation, search term harvesting, and what this change could mean for Amazon advertisers.Put Amazon's new ad automation against a real PPC strategy, schedule a call to find where automation helps, where it wastes spend, and what still needs human control: https://bit.ly/4jMZtxu#AmazonAds #AmazonPPC #SponsoredProducts #AmazonSellers-------------------------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps 00:00 - Amazon Accelerate Auto Optimization Announcement00:43 - Amazon Auto Campaigns vs Auto Optimization01:21 - How Amazon Keyword Auto Optimization Works01:51 - Automatic Bids and Negative Keyword Concerns02:41 - Amazon Bid Limits and Seller Control03:27 - Amazon Auto Optimization Early Results04:09 - Can Amazon PPC Automation Replace Specialists?05:21 - Amazon Ad Revenue and Automated PPC Strategy-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon seller updates September 2026 cover FTC ad pricing allegations, Amazon DSP ChatGPT ads, listing changes, and Prime Big Deal Days. Amazon sellers also get Sponsored Brands collection changes, Sponsored Products conversion tools, and a new product quantity variation theme. The roundup covers Seller Assistant AI, Amazon DSP advertising, Q4 promotions, customer acquisition, re-engagement, and Amazon PPC changes.Watch all videos here:US FTC Sues Amazon Over $20bn in Rigged Advertising Manipulation: https://www.youtube.com/watch?v=weHPmI2Vi3wAmazon Ads Announces Partnership w/ ChatGPT Ads: https://www.youtube.com/watch?v=o5XQDxxrVDUNew Quantity Variation Theme Rolled Out On Amazon: https://www.youtube.com/watch?v=xslxb8omY4cAmazon Prime Big Deals Day Dates Announced: https://www.youtube.com/watch?v=i1at1MR3sCINEW Amazon Ads Beta Feature For Increasing Your Conversions: https://www.youtube.com/watch?v=5dK90Q-rOmMAmazon Seller Assistant AI Integrates Directly With Claude Now: https://www.youtube.com/watch?v=AFO6BV55mJATurn these Amazon updates into an account plan before Q4 gets expensive, get the ads, listings, and promotions reviewed before traffic peaks: https://bit.ly/4jMZtxu#AmazonSeller #AmazonFBA #AmazonAds #AmazonPPC #PrimeBigDealDays-------------------------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps 0:00 – FTC Amazon Ad Pricing Lawsuit1:06 – Amazon DSP ChatGPT Ads Integration2:44 – Amazon Product Quantity Variation Theme3:53 – Prime Big Deal Days 2026 Seller Strategy5:11 – Sponsored Products Increase Conversions Beta6:36 – Amazon Seller Assistant AI Update-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Join the #1 community for wholesalers: www.wholesalinglaunch.com Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Send us Fan MailAmazon Review Requests ads let eligible US sellers reach recent buyers for ratings and written reviews through Amazon Ads. The new Amazon review request beta uses campaign bidding and budget controls while verified purchasers see review invitations across Amazon. Amazon sellers with products under 1,000 ratings and reviews can test the new review ads through Amazon Ads Agent when the beta opens.Before adding another Amazon ad campaign, get the review and launch strategy checked so ad spend supports sales instead of creating another expensive test: https://bit.ly/4jMZtxu#AmazonReviews #AmazonSeller #AmazonAds #amazonsellernews-------------------------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps 0:00 – Amazon Review Requests Ads Explained0:58 – Amazon Review Requests Open Beta1:33 – What Customers See in Review Request Ads2:38 – Amazon Review Request Eligibility and 1,000 Review Limit3:08 – Do Amazon Review Ads Guarantee a Review?3:40 – Testing Amazon Review Requests With Low Bids4:10 – Is Paying for Amazon Review Requests Worth It?-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailMore leads will not solve the problem if the opportunities you already have are moving through a business that is underpriced, difficult to measure, or inconsistent in execution.If your marketing needs a clearer strategy, book a call with Lemon Seed Marketing:https://www.lemonseedmarketing.com/contact/In Episode 240, Crystal Williams is joined by Danielle Putnam of The New Flat Rate and Ryan Bowman of Divergent for a conversation about the connection between pricing, marketing, operations and profitability.Danielle begins with one of the numbers every contractor should understand: the billable hour. She walks through how labor burden, efficiency and profitability influence the price a home service company actually needs to charge.Ryan challenges the idea that flat rate pricing or another software platform can replace understanding what is happening operationally inside the business.Crystal brings those lessons into marketing and explains why contractors cannot simply give every win to PPC, cut brand building activity, or assume more leads will fix a weak customer journey.In this episode, you will hear:• Why underpricing can quietly damage growth• Why every truck should have a clear daily target• Why flat rate pricing still requires understanding the numbers• Why brand recognition supports lead capture• Why existing customers should not be forgotten• How to map the customer journey from first contact to payment• Why implementation matters more than simply buying another tool• How leadership affects the performance of every system in the businessAbout Danielle PutnamDanielle Putnam is CEO of The New Flat Rate and works with contractors on pricing and profitability.Learn more:https://thenewflatrate.com/About Ryan BowmanRyan Bowman works with contractors on process, systems engineering, workflows and operational execution through Divergent.Learn more:https://divergentbsg.com/Listen and FollowApple Podcasts:https://podcasts.apple.com/us/podcast/from-the-yellow-chair/id1598195561Spotify:https://open.spotify.com/show/1goGP66YLPIxzpX1TxFGvTYouTube:https://youtu.be/4KQUyjt8JkYMore From the Yellow Chair:https://www.lemonseedmarketing.com/contractor-marketing-podcast/If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailNew Amazon sellers are facing bigger cash flow and financing challenges in 2026, especially when money is tied up in inventory. In this video, Steven Pope explains why his close rate with new Amazon sellers dropped from 33% to 15%, why financing has become a major roadblock, and how My Amazon Guy plans to connect sellers with financing options. He also shares a $15,000 product launch mistake and explains how the right agency support can help sellers avoid expensive errors and scale faster.Ready to grow an Amazon business with the right support? Book a free call with My Amazon Guy: https://bit.ly/4jMZtxu#AmazonSeller #SellingOnAmazon #AmazonBusiness #AmazonAgency #BusinessLoansWant free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps 00:00 – Why New Amazon Seller Sales Are Down01:30 – The #1 Roadblock: Cash Flow & Financing02:18 – Financing Options for New Amazon Sellers03:54 – My $15,000 Amazon Product Launch Mistake05:59 – Why Amazon Agency Support Can Pay for Itself07:21 – Financing and Scaling an Amazon Business-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Nick Katz explains how Amazon sellers can combine PPC, SQP, fees, COGS, repeat purchases and inventory data into a practical decision system without automating away human judgment.

Alyssa Viljoen, MD at Merchant West Investments, unpacks PPC's disappointing update and Clicks' bigger push into the competitive beauty space. Petri Redelinghuys from Herenya Capital Advisors on gold heading for $4 000 – and when it's time to buy, which miners stand out? Plus, Mark Phillips from PPS Investments explores offshore investment opportunities beyond the AI trade.

https://hmoptimization.com/ppc-market-intelligence/A cosmetic dental practice can know its own PPC numbers and still miss what competing practices are doing. This episode breaks down how competitor analysis can reveal what is happening beyond your own account. HM Optimisation OÜ City: Tallinn Address: Sepapaja 6 Website: https://hmoptimization.com/ Email: klaus@hmoptimization.com

Google AI Mode ads now show on nearly 30% of US commercial queries, and Google is testing exact and phrase match there. Here's what it means for your account.In this episode of Growing Ecommerce, Mike Ryan and Chris Scharmueller unpack two stories that complicate Google's AI search narrative. A new study found text ads on almost a third of commercial queries in AI Mode, and 70% of those showed multiple advertisers. But Google shares no performance data, and advertisers can't opt in or out. Is 30% a sign of scale, or a sign that most of AI Mode still isn't making money for Google?Then comes the surprise. For a year, Google said broad match or AI Max was the only way into AI Mode, and it has now confirmed a test serving exact and phrase match keywords there. Mike and Chris ask what that says about how well AI Mode ads really perform. They also cover why exact match still wins across thousands of ad accounts, where smart bidding exploration fits in, and why conversational queries may sit further up the funnel than Google admits.If you manage Google Ads for an ecommerce brand and you're deciding how far to follow Google's AI Max push, this one's for you.Key TakeawaysAI Mode text ads show on ~30% of US commercial queries. Europe is effectively zero so far.70% of AI Mode ad placements show multiple advertisers, but brands rarely appear both cited and advertised.Ads skew toward higher-CPC keywords.Advertisers can't control whether they serve in AI Mode or see how those ads perform.Google's exact and phrase match test cuts against its line that keywords can't work in AI search.Across smec-managed accounts, exact match still beats broad match, which beats AI Max, on efficiency.Your product data feed drives both organic and paid visibility in AI surfaces.

Tretina úspechu PPC už nebude len o tom, koľko peňazí nalejete do kampaní. Google, Microsoft aj AI nástroje budú čoraz viac riešiť, či vôbec rozumejú tomu, čo predávate a komu to majú ukázať. Ak máte pri produkte len názov, cenu a univerzálny popis od dodávateľa, konkurent s lepšími dátami môže byť jednoducho relevantnejší. Navyše sa blíži nákup, pri ktorom zákazník možno ani nenavštívi váš e-shop, produkt vyberie cez AI a zaplatí priamo platforme. Čo teda treba začať riešiť už dnes, aby ste o pár rokov nemuseli všetko doháňať naraz? Viac informácií nám poskytol Darko Ďurica, Business Development Manager, Winston Bros.

Send us Fan MailAmazon sellers can improve product ranking by fixing keyword relevance, listing images, pricing, A+ content, bullet points, and backend search terms. This guide explains how Amazon ranking works, how SEO and PPC support each other, how to find useful keywords, and how to audit a listing for better indexing, clicks, conversions, and organic rank.Book a coaching call with My Amazon Guy: https://bit.ly/4jMZtxu#AmazonSEO #AmazonFBA #AmazonPPC #AmazonSeller #AmazonListingOptimizationWant free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Why Amazon Listings Fail to Convert04:30 - Main Image & Click-Through Rate Fixes10:15 - Optimizing Bullet Points & Product Titles16:40 - High-Converting A+ Content & Visual Storytelling23:10 - Pricing, Reviews, and Offer Positioning31:45 - Traffic vs. Conversion: Finding the Bottleneck38:20 - Step-by-Step Listing Audit Checklist & Final Takeaways-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Yoast has just passed 1 billion downloads. But what can Shopify merchants actually learn from one of the biggest SEO tools in the world?In this episode of Winning With Shopify, Nick is joined by Yoast to break down what Shopify brands need to know about SEO in 2026 — from search intent and technical SEO to AI search and the future of discovery.Check out the guide: https://yoast.com/help/guide-for-yoast-seo-for-shopify/SEO has changed. It is no longer just about adding keywords to pages and hoping for rankings. Search engines, AI tools and customers are becoming better at understanding brands, products and intent — meaning Shopify merchants need a stronger foundation than ever.You'll learn:Why SEO is still one of the biggest growth opportunities for Shopify brands.What 1 billion+ downloads says about the importance of SEO foundations.Why Shopify SEO is about more than just keywords.The search intent mistake many ecommerce brands make.How Yoast helps Shopify merchants improve their SEO.How AI is changing search and what brands need to prepare for.The technical Shopify SEO issues merchants often overlook.Why URL structure matters and the Shopify problems you should fix.How to use AI to improve your SEO workflow.The SEO fixes every Shopify merchant should prioritise.Whether you are trying to grow organic traffic, improve product visibility or prepare your store for AI-driven search, this episode breaks down the practical SEO changes Shopify brands should be making now.Sponsored by YoastYoast helps Shopify merchants build stronger SEO foundations with tools that support optimisation, structured data, technical SEO and content improvements.Learn more about Yoast SEO for Shopify and how it can help improve your store's search visibility.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS.506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.Timestamps:(00:00) - Why Shopify Stores Need Better SEO(00:44) - The SEO App With 1 Billion+ Downloads(02:28) - Shopify SEO Is More Than Keywords(03:11) - The SEO Search Intent Mistake Brands Make(06:00) - How Yoast Helps With Shopify SEO(07:58) - AI Is Changing SEO & Search(08:53) - Technical Shopify SEO You Can't Ignore(11:18) - A Shopify URL Problem You Should Fix(13:13) - Using AI to Improve Your Shopify SEO(15:12) - SEO Fixes Every Shopify Merchant Should MakeFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.About Winning With ShopifyWinning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Welcome to another can't-miss episode of Build a Better Agency! Host Drew McLellan welcomes back Steve Farber, bestselling author of The Radical Leap and co-author (with legendary leadership researchers Jim Kouzes and Barry Posner) of the brand new book The Radical Promise: Mastering the Art of Doing What You Say You Will Do, for a conversation about leadership credibility and what it actually takes to become a leader your team can count on. In this episode, Farber unpacks why so many leaders accidentally erode trust without ever meaning to. You'll learn how unintentional promises quietly damage leadership credibility, why bad time management and a nice-guy tendency to say yes create hidden say-do gaps, and why Farber believes people who consistently follow through on their word are exceedingly rare, and therefore a massive competitive advantage. Farber and Drew dig into the practical side of closing that gap, including a simple weekly journaling exercise for tracking intentional and unintentional commitments, the baseball inspired strikes analogy for understanding when an apology stops working, and the idea of developing a contractual attitude so that every promise, however casual it sounds, gets treated like a commitment. They also talk about why inviting your team to give you feedback on your own follow-through is one of the fastest ways to build trust. Whether you're a new agency owner trying to set the tone for your team, a veteran leader who suspects you've got a say-do gap or two of your own, or simply someone who wants clients and staff to see you as someone whose word is truly their bond, this episode gives you a real framework for closing the gap. Tune in to find out how doing what you say you will do can become your agency's biggest differentiator. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: The pivotal role of credibility and trust in effective leadership Why consistently doing what you say you will do sets agencies apart How unintentional promises can still undermine your leadership Practical ways to identify and close your own "say-do" gaps The power of a "contractual attitude" in both words and actions Why holding yourself accountable comes before holding others accountable How a culture of reliability inside the agency translates to stronger client relationships

L'Etat vient de publier son guide d'usage de l'intelligence artificielle pour les agents publics.Plutôt que de vous le résumer, PPC a décidé de le donner à deux IA avec une consigne assez simple: l'une doit le défendre, l'autre doit essayer de le démonter.Et ça se tire rapidement la bourre.Souveraineté, données sensibles, Shadow IT, transparence, sobriété, hallucinations, RAG, prompt engineering, responsabilité humaine… Les deux IA passent les recommandations de l'État au crash-test.Certaines résistent très bien. D'autres beaucoup moins.Mais le plus intéressant arrive lorsqu'elles quittent la technique.Si une IA reformule l'évaluation d'un collaborateur, qui manage réellement ? Si un outil donne la bonne réponse 95 % du temps, peut-on sérieusement demander à un humain de repérer les 5 % restants ? Et lorsque l'IA sera intégrée partout, faudra-t-il encore déclarer qu'on l'a utilisée ?Derrière le guide de l'État se cache finalement une question qui concerne toutes les entreprises: comment fixer des règles pour une technologie qui change plus vite que les règles elles-mêmes ?Un épisode de Connected Mate où, pour une fois, ce sont les IA qui débattent de la façon dont nous devrions utiliser… les IA.Découvrez NoteTaker AI, l'une des premières applications françaises conçues pour exploiter tout le potentiel d'Apple Intelligence. Disponible gratuitement sur l'App Store.Pour suivre les actualités de ce podcast, abonnez-vous gratuitement à la newsletter écrite avec amour et garantie sans spam https://bonjourppc.substack.com Et pour découvrir l'ouvrage de PPC préfacé par Serge Papin, rdv ici Réinventez votre entreprise à l'ère de l'IAHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Stop blaming the market for your lack of deals. If you are constantly hopping from cold calling to direct mail to PPC in search of a magic pill strategy, you are actively sabotaging your own success. In this episode, Mark Stubler cuts through the noise to deliver a necessary truth, real estate wholesaling is nothing more than a marketing and sales business, and a tough market simply exposes mediocre execution.You will learn why you must specialize before you diversify, how to properly track your sales funnel using the L.O.A.C. method, and the exact seven-step blueprint to pull your next massive deal out of the leads you already have. Be a part of the TTP training program now.---------Show notes:(0:00) Beginning of today's episode(0:54) The #1 mistake new wholesalers make is by looking for a secret strategy(2:55) The harsh reality and why wholesaling is purely a marketing and sales business(4:12) Why you must track your L.O.A.C. (Leads, Opportunities, Appointments, Contracts)(5:10) Specialize before you diversify and the danger of switching marketing channels(7:11) The massive difference between trying cold calling and building a cold calling machine(8:35) Why getting a seller to say yes is only the beginning(10:48) Why your next deal is likely already sitting in your CRM pipeline(12:00) The 7-Step Blueprint to find your next wholesale deal----------Resources:Joe Homebuyer FranchisingTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeWant to know how top real estate wholesalers and investors are finding and closing deals in today's market?Join Brent Daniels, Todd Toback, Logan Fullmer, Gal Shmukler, Ryan Zolin, Brandon Jarvela and Brian North LIVE in Phoenix, October 8–9. Learn what's working now with MLS deals, novations, title deals, multifamily, raising capital, sales and negotiation.Seats are limited! Reserve yours before they're gone: https://www.wincsuperstarretreat.com/

Gonza Martinez is back on the PPC Den, and a lot has changed since his last visit seven months ago.He used to be the guy in the ad console every single day. He even built his own bid calculator by binge-watching Ad Badger videos and reverse-engineering the math. (Yes, we're still a little emotional about this.)Today? He doesn't touch it. The only reason he logs in is to pay invoices.Gonza walks Mike through the whole ladder: hiring two guys with zero PPC experience, training them for a year, handing over campaigns one crumb at a time, then a year of watching without touching, until he admitted he was the slow part.Plus: why he stopped launching for a full year, why 12 launches flopped and he's fine with it, why his best products were never going to work on Amazon (hint: the price tag), and how he learns a new channel by offering the best person alive money for an hour.Also: why "hire an agency and go to the beach" is a lie, the question every brand should ask their agency, and what Yeti teaches us about knowing when to stop.We'll see you in The PPC Den!

Send us Fan MailWhat if the tasks eating up hours of your day could be handled automatically?In this episode of the MAG Growth Podcast, Joe from Order Automator breaks down how ecommerce founders can reduce manual work, simplify Shopify and Amazon workflows, use smarter post-purchase offers, and improve fulfillment with Amazon Multi-Channel Fulfillment (MCF).They also get into the hidden cost of busywork, why fast shipping matters more than most brands think, and how backend automation can give founders more time to focus on high-ROI growth.Watch the full episode to see where automation can make the biggest difference in your ecommerce business.Book a call with My Amazon Guy to find the next growth opportunity for your brand. https://bit.ly/4jMZtxuLearn more about Order Automator https://orderautomator.com Connect with Joe for ecommerce automation ideas https://joesideas.com#ShopifyAutomation #AmazonMCF #EcommerceAutomation #AmazonFBA #ShopifyWant free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps- 00:00 - Introduction & The Difference Between Busy vs. Productive- 01:47 - Welcome Joe from Order Automator- 02:18 - What is Order Automator & Why Backend Automation Has High ROI- 03:49 - Transitioning from Brand Owner to Software Solution- 05:35 - Top 3 Tasks Founders Should Automate First- 07:13 - Boosting AOV with Post-Purchase Upsells- 08:06 - Optimizing Founder Workflow & Time Management- 10:12 - Why Post-Purchase Offers Beat Pre-Purchase Upsells- 13:53 - Leveraging Amazon Multi-Channel Fulfillment (MCF) for Direct-to-Consumer- 16:13 - Fast Shipping Badges & Conversion Rate Impacts- 19:45 - The Psychology of Free Shipping vs. Shipping Fees- 21:32 - The #1 Advice for Aspiring Entrepreneurs- 24:38 - Where to Connect with Joe & Order Automator-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Many small law firm owners respond to slow growth by buying more SEO, PPC, LSAs, or social media. But the wrong marketing mix can drain cash, attract poor-fit prospects, and leave the owner working harder without building a stronger business.In this episode of the Your Practice Mastered Podcast, legal marketing strategist Conrad Saam explains why sustainable law firm growth requires more than choosing another marketing tactic. It requires understanding your market, strengthening your intake process, building a recognizable brand, and making the shift from practicing attorney to law firm CEO.You will learn:How small law firm owners can choose the right legal marketing channelsWhy law firm intake and conversion must be fixed before increasing ad spendWhen law firms should invest in PPC, SEO, Local Services Ads, and brand marketingHow attorneys can build a law firm brand without a massive advertising budgetWhy narrowing your law firm's positioning can attract more ideal clientsHow referral marketing supports growth without replacing lead generationWhy law firm marketing attribution is becoming harder to measureWhat attorneys need to know about AI search and legal marketing

https://youtu.be/lrnG7ydEErk Saul Marquez, Founder and CEO of Outcomes Rocket, helps medtech and healthtech companies get closer to revenue through healthcare-focused marketing strategy and execution. Driven by a desire to be a source of love and inspiration, Saul supports healthcare innovators whose work helps people live healthier, longer lives. He believes companies improving healthcare deserve to succeed and should not have to navigate growth alone. In this conversation, Saul shares his Leverage the 3 Forms of Marketing Framework—Owned (podcast, books, content), Earned (Stages, Testimonials), and Paid (Drive Traffic to What Converts). He explains why companies need a clear strategy and strong owned assets before pursuing earned exposure, and why paid marketing should amplify a funnel that already converts. Saul also discusses growing through primary research, thought leadership, podcasting, and conferences rather than relying on cold outreach. He shares why marketing metrics must connect to pipeline and revenue, and how sales blockers, opportunities, and needs can guide the creation of campaigns and sales enablement assets. —   Get Closer to Revenue with Saul Marquez Good day, dear listeners. Steve Preda here with The Management Blueprint Podcast, and my guest today is Saul Marquez, the Founder and CEO of Outcomes Rocket, a healthcare-exclusive marketing strategy and full-service marketing execution firm that helps medtech and healthtech companies accelerate their growth. Saul, welcome to the show.  Steve, such a pleasure to be here with you and your listeners. Thank you for the opportunity.  Well, I really have to get my A-game today because I rarely find a podcaster who’s recorded more episodes than I have. You beat that by a multiple of five or six. So definitely, I have to be on my best performance. But my first question is always the same, at least recently. What is your personal “Why,” and how are you manifesting it in your business?  My personal Why. I did some thinking. This was probably about 20 years ago. I did this program. I’ve always been very reflective, and I’m a big journaler. I love to write my thoughts. And I had the chance to, about 20 years ago, do a program called Date With Destiny. It’s a Tony Robbins program. It was a game changer for me. Five days with people that want to just crush it in life—personal, professional, financial, right? Like, they just want to do the best.  And so I had these five days to myself to really look inside, journal, question. And during that session, he has what he calls your primary question. You sort of look inside and you ask and you think about, like, what are those words, the stories that you tell yourself? And the primary question is that question that drives your life. And I was able to uncover that my primary question is, “I want to be a source of love and inspiration to myself and others.” And so I’m driven by love. I’m driven by inspiration. And so that’s my primary question and my primary Why. And then, when you think about it professionally, Steve, I’m very driven by mission.  So because of that, I started my career in medical devices around the same time that I actually did the seminar. And I’m driven by being able to help people live better lives and increase health span, not just lifespan. And that’s why the work that we do focuses around leaders innovating in the healthcare space. So very driven by those things.  But these are very noble ideas. And I mean, who wouldn’t want to live better, live longer? That’s an obvious need from everyone, really. And it’s a great thing if you can create an impact in that realm, that then you are creating something very valuable.  You are, Steve. And the data point here that I’ll share to pair the purposefulness, the data point, because we’re very data-driven as a business, and I’m a data geek, is that healthcare is essentially 18% of U.S. GDP, which represents $4.8 trillion annually. It’s larger than the German economy, and that’s just the U.S. alone. So whenever anybody says, “Oh, your niche is healthcare,” I say, “Well, I mean, my economy that I’m focused on is healthcare.” It’s huge.  Of course. Yeah.  Yeah.  Yeah. And probably, I mean, we can get into whether that’s not an overinflated number. Is it really that proportionate value? But if you think about it, the biggest resource is humans, then spending 18% of GDP on the biggest resource is not much.  It definitely isn’t. And then if you sort of zoom out and you take a look at globally, GDP focused on healthcare, it’s definitely higher than most first-world countries. And the outcomes aren’t commensurate to the investment. So the opportunity to improve access, affordability, better outcomes is a huge opportunity. And I'm in awe, and I have major respect for all the entrepreneurs and business leaders in this space that are looking to improve those metrics for us in healthcare, and that's why we love to stand behind them.Share on X  The stats are real. 50% of businesses fail within five years, and something above 80% fail within 10 years. And we believe at Outcomes Rocket that if you’re in the business of helping people live healthier, longer lives, you deserve to succeed, and we want to be behind you. And so that’s why we do what we do. The people doing the work, it’s hard, and they can’t do it alone.  Yeah. Love it. Just as an aside, whatever happened to this initiative of Warren Buffett and Jeff Bezos that they announced some years ago that they would reform the—  Yeah.  Healthcare?  Haven?  Yeah. I don’t know what it was called.  Yeah, Haven. So yeah, it was Berkshire Hathaway, Amazon, and JPMorgan. And it didn’t work. And it shows you that, like, even when the best of the best try to go do something about it, it doesn’t work. It’s hard. It’s hard work. Yeah. It’s hard work.  I bet it’s very hard. So hopefully AI will fix it. Let’s hope. What do you think about that?  That’s a great one, man. Like, AI definitely is not fixing it. However, properly deployed AI in solutions such as ambient scribing that helps physicians spend time with patients and no longer have to do what they call pajama time. Pajama time is the time that they spend at home after hours logging things into the medical record. Like, if you’re able to give a physician time back from not having to do that, and actually time back to look at you in the eyes when you’re in the waiting room, that’s awesome use of AI.  The use of AI in the elimination of waste is also beautiful. So I think as a tool, for sure, there’s huge promise in the use of AI for healthcare. Hell, in robotics, man. Like, I was just at a conference, Steve. I was in Miami. Where do you live, by the way?  I'm in Virginia.  Oh, you’re in Virginia? Cool. I’m in San Diego, where I’m literally at the SRS, so that’s the Society of Robotic Surgery. And I’m in the room, and there was a surgeon in Virginia, actually, and a surgeon in California, and the robots were operating on. It wasn’t a person. It was actually just like a simulation, but it was like a cadaver type of thing. And with AI, spatial AI, and the use of technology, these surgeons are operating in two different states on one person.  Remotely?  Yeah, remotely, and it’s working great through robotics. So all of this stuff, man, is coming together. Yesterday, I had a conversation with an entrepreneur in the materials and 3D printing space. She’s been in it for years, and just chatting with her was inspiring because what they could do now as far as custom-built plates for craniomaxillofacial or foot and ankle, they could literally print this stuff overnight on sheets, whereas it used to take months.  Like, we’re moving fast, and the innovations that are available. She called it patient matching, like the N of one. I mean, what’s possible today for a fraction of the cost than it used to be back then is just inspiring. And it’s happening right before us. So it’s a really great, great time to be alive.  And to stay alive.  And to stay alive. Exactly. Well said, my friend. Well said. Hey, you have to tell me about Summit OS and Fable, man. Like, I love what you have back there.  Well, I’ll tell you all about Summit OS on your podcast, but on this podcast, we talk about you. That’s fair. That’s fair.  I like that. I like that.  So let’s talk about frameworks because this podcast is a podcast of frameworks.  I love frameworks.  And I saw that you have the Discover, Define, Deliver, or something like that. But I’m looking for something more unique. Yeah. So something that maybe that’s more insightful or more unique or more you that you could share with the audience, which still can be explained in four to five steps or elements maximum to which give people an insight as to how to do things better.  Absolutely. So I think you and I are brothers from another mother, Steve, because I just love frameworks as well. So the 3D approach is easy, as you mentioned, right? But it is our approach and how we reproducibly bring about a program from start to finish for a client: Discover, Define, Deliver.  Underneath that, that is the hood to another framework, which when you start to deliver, the framework is essentially a four-part framework that starts with strategy, then it’s owned, earned, and paid, okay? And so those are the types of marketing that you could do. And you mentioned at the beginning we’re a marketing strategy and full-service execution agency, which essentially means we’re a revenue partner, we’re a commercialization partner.  So when you go to market with your value and your value proposition, it all starts with strategy. Strategy is so key. And one of the key quotes that we always share, Steve, is that, “Tactics are the noise you hear before the war is lost.” And I have to say, Steve, and everybody with us, in marketing, there are so many tactics. Too many. And guess what?  Today, with AI, there are so many tactics. I was just on a podcast a couple days ago where I made this connection. I hadn’t made the connection yet, but you have to have an AI strategy. If you don’t have an AI strategy, you become part of somebody else’s plan, and even worse, you become so fragmented, and it’s reflecting in your P&L. Like, you not having an AI strategy is showing up in your P&L in a big way. But anyway, back to the marketing thing and the framework. So start with the strategy.  Inside of your strategy are some very basic things, such as your personas, your ideal client personas, which is like firmographic, kind of number of employees, revenue, et cetera.Share on X Your core messaging. Your brand house essentially is your vision, your differentiation, and then your performance promise. It’s essentially like three pillars. That’s your strategy and your positioning, right? Then when you go to owned, earned, paid—and by the way, they’re in this order for a reason. It’s like algorithmic.  I liken it to the Rubik’s Cube. I was watching a YouTube video with my nine-year-old, and he was like, “Hey, Dad, figure out how to solve this.” I brought him a Rubik’s Cube from a conference. I watched this four-part video. The guy’s name is Cubastic. Have you ever watched it, Steve?  No.  No? Okay. Cubastic, literally, he’s a genius. Like, in four 10-minute videos, walks you through how to solve a Rubik’s Cube. And I can solve a Rubik’s Cube in less than two minutes and 30 seconds reproducibly now. It’s actually one of my conference tricks now, like whenever I go to a booth. And so I’m sitting there thinking, like, yes, no matter what, wherever the pieces are on the cube, if you use this algorithm, it's a four-part framework it gets you to the same end.Share on X  So I’m thinking, that’s exactly what we do. So the strategy, then owned, earned, paid, in that order. So owned is everything that’s on your website, what you put out on social. If you have a podcast like yours, Steve, this is owned. You own this. It’s the narrative that you own. Newsletters. Then you have earned. Why does this order matter? Well, if you try to do earned media, like if you hire a PR agency to do earned media, get you media attention, and you don’t have your strategy or your story straight, you’re going to confuse the market even more.  So that’s why earned is after owned. And with earned, it’s everything that you get. There’s a gentleman that put it really great. I have to get his name, but I got this from him. OPS, he calls it Other People’s Stages. And there’s digital and there’s physical stages. I’m on your digital stage. You’ve built this thing, and you’ve invited me, and I’m grateful for it. And by the way, I’m going to have you on mine. I want to learn about Summit OS, and I want to learn about your frameworks, and I want our audience to also learn about those.  So there’s an asset here, and we’re doing an exchange, which is beautiful, and we’re spreading ideas that make a difference. So in earned, you’re getting opportunities like on OPS, and those could also be written. So you get a byline article on a publication, right? Or you get invited to speak at a conference. That’s earned. And then there’s paid. And people ask me the question, like, “Hey, I’ve got these paid campaigns going on.” And I’m like, “Dude, you have nothing on your website that supports a narrative. Nobody is talking about you. Why would you even pay for anything?” I don’t care what it is.  Unless you got all those other things right, paid is there, like paid conferences, to get more people that’ll read the brochures that are owned, that’ll see the testimonials that are earned, that’ll convert to opportunities to check out your demo or sit with you to consider what you’re doing as a business to solve problems. And so the paid is essentially a way to increase traffic to an existing funnel that converts.  So essentially, this framework of strategy, owned, earned, paid is the framework of marketing that, if done right algorithmically, you will get results.Share on X And the result is the acceleration of someone, a business or a person, that goes from the awareness to consideration to decision funnel, which is essentially the business funnel for anyone, right? You accelerate the speed at which somebody learns about you and the problems you solve, considers you as a solution, and then makes a decision to work with you. So you’re not really selling a quick fix here, are you?  It’s not a quick fix. There are no quick fixes. You have to commit to the process and get it done.  Yeah, I like it. I mean, that makes complete sense. You have to have some assets that you start with that you own. I like the podcast. Okay, books can be like that. Yeah. Website, of course. Your frameworks are your asset, basically. And then you have to earn the right to actually share what you know. I love it. People validate, go through the stages, and get the testimonials, so you have to deliver. You have to prove that those assets are actually working, right?  Yes.  And then when you have a funnel, you already have a product that has proven itself, then it’s all about increasing the throughput. So paid is what? That’s right.  There is an amplifier.  That’s it. That’s it. Yeah. Yep. Yep.  It makes complete sense. It’s a very good framework. I’ve never thought about it this way, but it makes complete sense to me.  And it’s algorithmic. No matter where the pieces in the cube are, if you run it, you’re always going to end up with the same color on each side. It just works.  Yeah. So if you don’t have your assets, you haven’t earned your right, then you are just wasting your money on paid. Yeah.  Yeah. You’re wasting it. You are. Now, there’s a use case for paid to accelerate learnings. If you’re working on copy that you just need feedback on, there’s a use case to get mass targeted, like your ideal client looking at and interacting with it to understand how to better convert. That’s a use case, right? You’re after conversion optimization data. That’s fine, right? That’s fine. You could use paid to fine-tune conclusions as well.  Can you use paid for market research? Oh, yeah, for sure.  What you should be selling?  Yeah. You could definitely use paid for market research, for sure, if you have an end in mind. If your end in mind is to get more target, and then you just have to decide, right? Like, what payment model should you deploy? Should you put an ad out, or should you work with a partner that has access to a pool of qualified survey respondents? Would it be more efficient to just go through them, right? So it’s just a matter of what the end goal is.  That makes sense. So let me ask you a question, Saul. What drives growth in your business?  So a couple things. We do thought leadership, and so the thought leadership that we do is on healthcare marketing.Share on X And by the way, even though we focus on healthcare marketing, there’s fundamentals there that can apply to any business. So if you’re listening to this podcast and thinking, “I’m not healthcare,” there’s still fundamentals in the research that we do and the data that we mine that can help you.  So thought leadership based off primary research. So every quarter, we do two new reports. We conduct surveys focused on marketing strategies and tactics. Some of the latest ones we’ve done—we did one on podcasting, which is very interesting. We released this one about three weeks ago. This one’s gotten crazy media hits. Like, we’ve gotten over 30 media hits on this one.  PPC covered us, because it’s sexy still. Podcasts are sexy. But we had a lot of findings, and I’ll share the link with you. We don’t charge for our research. It’s free. We offer it to people so that they could do better marketing. Now, the thing that was most intriguing about that report for me, out of a lot of things, was that people are measuring the wrong thing as it relates to podcast marketing. You’ll see the results, but I remember these numbers. 57% are measuring engagement and downloads.  And that’s the wrong thing to measure. I’m going to segue to that later. The right thing to measure if you're a business is pipeline and revenue, not engagements and downloads.Share on X And the quote that I did on an article that I did recently is, “Downloads are vanity. Contacts and contracts are sanity.” Okay? You have to measure the right things. If you’re not a media company selling ads, who cares about downloads? So anyway, podcasts. We did a GTM report. We did one on public relations.  The other one that got a lot of really good traction earlier this year was one on chatbots. We analyzed over 5,700 citations to figure out what exactly are chatbots looking for. And we took a look at those 5,700 citations. It was a breakdown of Gemini, ChatGPT, Claude, and Grok. And so we said, why and what do these value? It changed the way that we actually post content on our site and our clients’ sites. So that’s a really valuable report that I would literally just take from our site, download into Claude, and say, “Based off of this report from Outcomes Rocket, how should I change up my copy and how I lay out my posts?” Because that’s going to help you get more AI visibility.  We actually have been running those plays on clients, and our numbers on ChatGPT and Claude Search and Gemini Search have gone up for them, right? It’s working. So we do this thought leadership stuff because we don’t like to experiment with our clients’ money. We like to actually do stuff that works and actually figure things out. So that’s thought leadership. And then the podcast is another thing that we do. So I love podcasting, Steve, as we were talking about before we hit record. I get a chance to connect with awesome people. Like, I keep thinking about Summit OS.  I’m going to learn about it on my podcast. I guess I can’t learn it on this one, but I get to meet people like you. We get to connect with listeners, like the ones—like, you’re listening to this because you want to be better. You want to improve your business, and it’s a chance for me to connect with you right now. And I’m going to invite you to reach out to me if something that I said resonates with you, because that’s why we do this. So podcasts are one of our great funnels, Steve. We do podcasting, and we meet a lot of great friends and collaborators and partners and clients through podcasting. And also conferences. So conferences are another amplifier for us. So I would say thought leadership, research, podcasting, and conferences are the best ways for us to grow our business. That's how we do it.Share on X  That’s very insightful. What I’m not hearing here is cold calling, cold emailing, spamming people. You’re not doing any of that. What I’m hearing here is you are giving people great content. You’re teaching people, and you’re connecting with people.  Yes.  Because podcasts, I agree with you, it’s all about connecting with people at a deeper level around interesting topics. Conferences are the same thing. You create relationships, and then you can follow up with the people who you like at the conference and turn them into partners or clients or whatever.  Yeah.  I love it. Love that.  And Steve, you’re a really insightful guy. I’m glad you went to that point. And so I was sitting there literally probably like five months ago, and I was having a conversation with a client of ours, and she was like, “Man, these cold emails that we’re doing,” because they wanted to do them, “I mean, we’re seeing clicks, and we’re seeing opens, but we’re seeing no replies and no meetings booked.” And I said, “Because the way we have to do it is through content.” Yeah. You have to offer.  If you go fishing and your hook has no bait on it, you’re not going to catch any fish, unless a dumb fish runs into your hook. You don’t want that fish anyway, right? That’s what you’re going to catch. And so I said, because I am kind of a data geek, as I shared with you, I said, “I want to own this frustration that you have right now. And here’s what I’m going to do. I’m going to hire four lead gen agencies, and I’m going to put one on your account, I’m going to put two on our company, and I’m going to…” I had another client that I was having this conversation with. “I’m going to put another one on their account.” And so I paid for this research project.  I said, “I’m going to learn. I’m either going to learn how to do cold email really damn good because I’ve been not doing well at it.” Guess what? Secret. Nobody’s freaking doing good at it, okay? So, like, three months later, they failed miserably. Nobody was doing anything. So then I said, “Okay, let’s try this. Don’t ask for an appointment. I want you to, on this mass cold email project, I want to change the copy, and I want to put, ‘I want to invite you to my podcast.'” These are the same people that were not replying. Steve, I kid you not, man. Like, within one week, we had 13 people in line that want to talk to them. They’re thrilled. So my takeaway was, cool.  You know what? I’ve been playing too small in sort of these podcast outreaches. I mean, look, at the end of the day, it’s working, but I said, “I’m going to use this mass email failure and turn it into a success by inviting even more people.” So now what we’re doing is actually, with these pools of people that are interested, taking a look at webinars too, so one to few. One to one, one to few, so that we could serve the many.  And so from the ashes of those failures, not only did I feel better about myself, like, dude, nobody is winning at cold email marketing. Nobody. But if you’re thoughtful about it in the way that you do it and what you offer, it’s got to be content-forward. But anyway, I wanted to pick up on your insight there and share our experiment that we ran.  I think also that you and I have been doing podcasting a long time. It’s actually now a huge thing. When I started it, for the first five years, I had no idea what I was doing, why I was doing it. I enjoyed it.  Yeah.  But it wasn’t really a thing. And then now I realize that a lot of people are now starting to do podcasting, but when you have a brand-new podcast, people are going to be much more circumspect to engage with you because they assume it may just be a lead gen engine. But when you have an established podcast with a lot of episodes, then you are a legit media, and then they will engage.  So anyway, that’s an aside. So let me ask you this, Saul, because you’re really a systems thinker, and I like that. What is one thing that you are trying to actively figure out in your business right now?  Right now, the thing that I’m actively working to figure out is really scalability and processes around delivery. So we have a very talented team. We’re small but mighty. There’s 25 people on my team, right? What we do is very bespoke, and our clients really do love how we execute and get results for them. What I’m working on is to master our delivery model so that we are more in line with our clients’ business growth. A few of the things that we’re doing to that end is getting closer to revenue.  What I mean by that is, I don’t know about you, Steve, but my career was mostly in sales in medtech before starting the agency three years ago full-time. And I realized that whenever there was a crunch in a business, some of the first positions to go were marketing. But nobody ever got rid of salespeople. So I started having this conversation with my team about we have to get closer to revenue, right? Get closer to the revenue conversations, have clarity around the revenue conversations. Because if you're close to revenue and you're helping drive revenue, you become more indispensable.Share on X  We might get T-shirts. I was kidding around that our theme is indispensable, and we might get T-shirts that say “Indispensable.” But that’s what we’re working on right now, is solidifying and optimizing our delivery so that we are more indispensable and we can continue growing at the pace that we’ve been growing to the next goals in our year and then our five-year and our 10-year plan.  So essentially, are you saying that getting closer to revenue means getting more directly impacting revenue, more directly making sure that the client is increasing revenue? Because marketing, you can increase marketing, but if it doesn’t have an impact, then it’s going to go away. So is this what you mean?  Exactly.  Yeah.  Because again, back to the whole thing, the quote, right? Like, “Tactics are the noise you hear before the war is lost.” In marketing, it’s so easy to report on metrics. But if your metrics are not tied to revenue, good luck.  Yeah. And there are some people who are doing great marketing, but they are doing very poorly in converting their leads, and therefore they’re wasting the marketing, and they might fire the marketing agency because you don’t have any clients. But they actually are downstream screwing things up. And if you can help them there, then your marketing is going to be much more resilient.  Yeah. And we’re getting awesome feedback from our clients. They love this. They’re telling us what they need. Right now, where we’re at, it’s three. So we do our weekly reporting, right, to our clients on kind of like what we’re doing on campaigns and research projects and execution. And so in our weekly report-out, we are finalizing sort of these three slides that are essentially sales. Like, the first slide is essentially the top five opportunities for the month and where they’re at. Sales blockers, sales opportunities, and then big needs, like sales needs.  So when the sales call happens, we get a transcript from that call, and the marketer asks the questions about, “Hey, what’s holding you back? What could help you move these deals faster?” We get that transcript, and then we create sales enablement assets or landing pages or campaigns that help move those deals forward. And that’s been awesome. Like, being able to do that, that’s being close to revenue, and it’s something that we’re adapting and being responsive to client needs, and that’s sort of where it’s taken us recently.  Yeah, I love it. Blockers, opportunities, and needs. So how are needs different from resolving the blockers and capitalizing the opportunity? A lot of times there’s overlap there on both of those. Yeah. The overlap is that a blocker could pair with a need that we could solve. But sometimes a blocker could be out of our control. Like, hey, we were going to sell them our microscope, but the MRI machine broke, and now they need to spend money on the MRI machine. Sh*t. There’s nothing we could do. Like, we’re pushing this deal to next quarter. Now, you could try to do stuff, creative financing or stuff like that, and we could have those conversations, but there’s some things that are out of our control.  I wonder if it’s needs or wants. Because I was thinking that maybe the needs are what the client already articulated as something that they realize that they need in order to grow revenue, whereas the blockers and opportunities will give you ideas how you can grow it in ways that they have not thought about.  Yeah.  And therefore, maybe instead of needs, it is the wants, and the needs are the ones that you add based on the blockers and opportunities. I don’t know.  I like that. I like it. No, no, I like it. I like it. And is the idea that, like, wants is a little more creative and open?  No, wants is something that they already articulated themselves that they want to do because they realize that they need that. But they need to do other stuff that they haven’t realized, and that’s what you come up with based on the blockers and the opportunities.  Correct. Correct.  It’s the unidentified wants basically. Yeah, yeah, yeah. I like that. I like that. I’m going to give some thought to that, Steve.  Yeah.  I like the idea.  Thank you. Thanks for the opportunity to give you a framework, or a framework. I love it, man. I love it. I had to pull it out of you. I had to pull it out of you. Actually, I didn’t. I couldn’t do it. You gave it to me, right? No, no. When the student is ready, the teacher comes, right?  There you go. Well, in that case, the teacher was inspired by the student, but—  I love it.  Whatever.  I love it.  So you said it’s medtech and healthtech companies and payers also that you target? Medtech and healthtech. And the payers, we actually—our clients sell to payers. So we do have a payer podcast where we interview payers and vendors in the payer market. But yeah, our main clients are health technology. So think Software as a Service, AI companies in healthcare, and then medical technologies like medical devices, implantables, wearables, that kind of thing, FDA-approved devices and technologies. Software as a medical device, that’s the medtech space.  Yeah. Love it. So these are the ideal ones. So if these people are listening to this podcast or they are seeing you on social media, you’re promoting this podcast together, where should they go? What do you want them to check out? How can they connect with you?  Yeah. Thank you, Steve. If you’re in the healthcare space and you want to raise your marketing game, increase your revenue, increase awareness of what your company’s doing, we’d love to be a part of it, whether it be you consuming our content. We don’t expect anything from you. Our content is all on outcomesrocket.com. Or you could find me on LinkedIn. If something that I post or that we post inspires you or makes you think differently, we always invite a conversation to explore working together. And so, yeah, outcomesrocket.com and LinkedIn are the best ways to reach us.  Okay. Saul Marquez, the CEO of Outcomes Rocket, thanks for coming on the show and sharing your awesome frameworks. I really enjoyed them. And if you’re listening to this, I mean, this is a goldmine for you guys. So make sure you follow us, you tune in to many episodes, because every week I bring a couple of fantastic entrepreneurs that will help you grow your business. So thanks for coming, Saul, and thanks for listening. Important Links: Saul's LinkedIn Saul's website

Send us Fan Mail Amazon sellers share strategies learned from Steven Pope for ranking, PPC, stock, pricing, CTR, and product launches. The video covers Strike Zone keywords, cutting wasted ad spend with keyword negations, avoiding stockouts, making the most of the honeymoon period, adjusting pricing, and improving main images to help click-through rate and conversions. These are practical Amazon seller tips that can help improve listings, ad performance, and sales.Need help growing an Amazon brand? Book a call with My Amazon Guy: https://bit.ly/4jMZtxuWant free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Steven Pope Tips Amazon Sellers Use00:32 - PPC Ad Negations and Amazon Ad Changes01:12 - Never Run Out of Stock During a Product Launch01:44 - Pricing, Listing Images, CTR, and Conversion-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Join the #1 community for wholesalers: www.wholesalinglaunch.com Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Send us Fan MailAmazon PPC keyword strategy for scaling low-ACoS terms, fixing high-ACoS spend, setting target ACoS, and protecting organic rank. Amazon PPC optimization covers keyword bids, conversion rate, CTR, search volume, campaign spend, and when an underperforming search term should be paused. The video also explains how PPC bids affect Amazon organic ranking and where sellers should spend more to gain page-one keyword positions.If PPC spend is rising while profitable keyword growth stays flat, get the account reviewed before more budget gets pushed into the wrong terms: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAdvertising #AmazonFBA #AmazonPPCStrategyWant free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps 0:00 - How to Scale Low-ACoS Amazon PPC Keywords1:14 - Setting a Target ACoS for PPC Campaigns2:03 - When Low ACoS Means PPC Is Underspending3:07 - What to Do With High-ACoS Keywords4:12 - Amazon Conversion Rate and When to Pause Keywords4:43 - Which Amazon Keywords Should Get More PPC Spend5:26 - PPC Bid Changes and Amazon Organic Ranking-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon announced major Seller Assistant updates at Amazon Accelerate, with new support for Anthropic's Claude and Amazon Quick through Amazon Bedrock. The update adds 24/7 workflows, custom automations, Seller Central data access, pricing actions, restock planning, product rating alerts, and other routine seller tasks. The video also looks at how useful these features may be compared with current third-party tools, where Seller Assistant may still fall short, and why knowing how to use these tools still matters for Amazon sellers.Need expert guidance scaling your brand? Book a call with My Amazon Guy today to take your Amazon business to the next level. https://bit.ly/4jMZtxu#AmazonFBA #AmazonSeller #AmazonAI #EcommerceGrowth #MyAmazonGuyWant free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 – Amazon Accelerate AI Announcements00:16 – Seller Assistant Integrates with Claude & Amazon Q01:06 – Built on Amazon Bedrock & Seller Data Privacy01:46 – Task Execution: Pricing & Restock Planning02:19 – 24/7 Automated Workflows & Monitoring03:33 – Review Alerts & Automated Response Plans04:19 – Analyzing the 90% AI Adoption Statistic05:22 – Beta Access & Strategy for Competitive Advantage-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Water is one of the most commoditised products on the planet. So how did Liquid Death build a $1.4B business by breaking almost every branding rule?In this episode of Winning With Shopify, Nick breaks down the branding strategy behind Liquid Death and what ecommerce businesses can learn from a brand that turned something as ordinary as water into a product people recognise, talk about and want to be associated with.From its unconventional name and packaging to its influencer strategy and approach to attention, Liquid Death has built a brand that looks and behaves very differently from traditional bottled water companies.You'll learn:How Liquid Death reinvented the way water is marketedWhy their branding is so different from traditional water brandsHow packaging became a marketing channelWhy attention can be more valuable than traditional product marketingHow Liquid Death approaches influencer marketingThe evidence behind the brand's successHow to work out whether your customers actually care about your brandHow to make a boring or commoditised product excitingThe biggest branding lesson Shopify and ecommerce businesses can take from Liquid DeathThe bigger question is one every ecommerce founder should be asking: when almost anyone can copy your product, what makes customers choose your brand?Exclusive listener offers:⁠Ships-A-Lot⁠ - Improve fulfilment costs and find hidden shipping margin leaks.⁠Inventory Planner⁠ - Free seven-day inventory bootcamp.⁠Omnisend⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.⁠Yoast⁠ - 15% off Shopify and WordPress with code WWS.⁠506⁠ - Extended 30-day free trial on any of their three Shopify apps with code WWS.Timestamps:(00:00) - How Liquid Death Reinvented Water(01:18) - The $1.4 Billion Liquid Death Brand(02:32) - Why Liquid Death's Branding Is So Different(04:36) - How Packaging Became Their Marketing(07:36) - Attention vs Traditional Product Marketing(08:54) - Liquid Death's Influencer Strategy(11:10) - Evidence Behind the Brand's Success(12:07) - Do Your Customers Actually Like Your Brand?(14:21) - How to Make a Boring Product Exciting(15:07) - The Branding Lesson for Ecommerce BusinessesFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.About Winning With ShopifyWinning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Jonti Bolles has been in Danny's orbit for years, crossing paths at SearchHOU, AMA Houston, and a dozen other industry events long before this conversation finally came together. As CEO of Who Digital Strategy and one of the earliest practitioners to genuinely lean into AI for content creation, she's also the architect of the AI Entity Blueprint, a framework for brand consistency that goes well beyond a traditional brand guide. In this episode, she traces the single thread running from Google's founding to today's LLMs, makes the case for trust as the only metric that has ever really mattered, and shares a moment at a memorial service that reframed what she believes her work is actually for.Episode Highlights:Jonti shares why trust has been the single through-line of search marketing from Google's founding to AI overviews in 2026, and why Jonti has been building toward this moment for her entire career.This episode explores the AI Entity Blueprint: what entities, attributes, and values actually mean for brand consistency, and why the inconsistencies that LLMs find across your digital footprint are costing you visibility right now.Jonti gives the microwave analogy: why AI will create new industries and jobs rather than eliminate them, and why those resisting it are simply happy where they are.We uncover what Jonti learned at a memorial service about what a real body of work looks like, and how that shapes the way she thinks about sustainable, ethical work.She shares her belief that early AI adoption follows the same logic as staying in the market during an economic downturn: those who go in early come out ahead, and the gap compounds.Episode Links: Jonti Bolles on LinkedIn: linkedin.com/in/jontibollesWho Digital Strategy: whodigitalstrategy.comRelational SEO Tool: relationalseo.comWinning by Jack Welch: Available on AmazonSend us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Chris Kostecki shares his extensive experience in paid search marketing, recounts a costly mistake involving a TV campaign, and offers valuable lessons on managing digital advertising campaigns effectively.Key TopicsThe significance of understanding business context in campaign managementLessons learned from a major PPC mistake involving TV advertisingThe role of communication and accountability in digital marketing teamsStrategies for testing and adopting new advertising technologiesIndustry response to platform updates and automationChapters00:00 Introduction to Chris Kostecki and his expertise00:31 Chris's background and experience in digital marketing01:28 Chris's passion for supporting digital goals beyond search02:25 Introduction to the main story: a major PPC mistake04:30 The TV campaign takeover and its impact05:43 Key lesson: understanding business context and timing07:45 Immediate response and campaign shutdown08:53 Accountability and ownership of mistakes11:37 Organizational structure and communication gaps14:24 Checklist and process improvements post-mistake16:31 Common industry mistakes and strategic errors18:20 Handling platform updates and automation challenges22:01 The importance of process and data analysis25:22 Industry reaction to rapid update cycles28:24 Communication and transparency from platform providers31:49 The value of patience and strategic testing34:17 The significance of sharing mistakes for industry growth37:24 Encouraging a culture that accepts mistakes and learning39:00 Final thoughts and personal reflections39:49 Where to find Chris and upcoming eventsFind Chris on LinkedInJoin us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join us for the next PPC Live event

How fast do you react when a hot inbound lead hits your CRM? In this episode, Brent Daniels takes you behind the scenes for a live prospecting session, calling fresh Pay-Per-Lead (PPL) and Pay-Per-Click (PPC) inbound leads in real time.Brent breaks down his strict rules for speed to lead, explaining why the first 30 seconds dictate whether you lock up the deal or get ghosted. You will learn the exact cadence of his aggressive 22-call-attempt follow-up system for the first 12 hours, why you should never rely on AI or call centers for inbound discovery, and how to handle motivated sellers who throw out unrealistic asking prices. Brent also walks through live calls with out-of-state landlords and veterans, demonstrating how to uncover the four pillars of motivation. Be a part of the TTP training program now.---------Show notes:(0:00) Beginning of today's episode(0:57) The golden rule of inbound leads and why speed to lead is everything (the 30-second window)(1:40) Why you must use your A-team for inbound calls instead of relying on AI or call centers(2:10) The 4 Pillars of Deep Discovery (Condition, Timeline, Motivation, and Price)(2:54) Brent's aggressive follow-up SOP and 22 call attempts in the first 12 hours(4:12) Why AI and automation should only be used as dumpster divers to revive dead leads(5:01) Why you should never discuss price too early in an inbound conversation(8:31) Calling and testing fresh PPL and PPC leads in Arizona(15:28) Speaking with an out-of-state owner selling a 2,600 sq ft home with extra buildable lots(18:16) Why you should wait until the third call before leaving a voicemail during a triple tap(26:07) The financial danger of buying properties at the peak and refinancing out equity(27:10) The wealth-building mantra (Buy, Borrow, Die), and why you should never sell assets----------Resources:LeadZolo Property Leads Wholesalinglaunch.comTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeWant to know how top real estate wholesalers and investors are finding and closing deals in today's market?Join Brent Daniels, Todd Toback, Logan Fullmer, Gal Shmukler, Ryan Zolin, Brandon Jarvela and Brian North LIVE in Phoenix, October 8–9. Learn what's working now with MLS deals, novations, title deals, multifamily, raising capital, sales and negotiation.Seats are limited! Reserve yours before they're gone: https://www.wincsuperstarretreat.com/

Send us Fan MailGong review 2026: This two-year sales software review covers call coaching, talk ratio, AI trackers, and why the team canceled Gong. The review covers Gong pros and cons, conversation intelligence, HubSpot integration, call recording, sales coaching, and long-term software value. It also shows why AI sales call recording and custom workflows became practical Gong alternatives for a service sales team.If an Amazon brand is paying for more tools but still missing sales, it needs a plan built around the real revenue gaps before another month gets wasted: https://bit.ly/4jMZtxu#GongReview #SalesSoftware #ConversationIntelligence #salescoaching Want free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps 0:00 - Gong Review 2026: Why the Team Is Canceling0:51 - Gong Sales Coaching and Call Scoring2:27 - Gong Call Duration Data and Close Rates3:57 - Sales Talk Ratio Benchmarks in Gong5:00 - Question Rate and Sales Discovery6:04 - Gong AI Trackers for Sales Coaching8:27 - Gong Call Library and Video Export Problems10:22 - Why Gong Lost Value and AI Replaced It12:04 - Gong for SaaS Sales vs Service Sales14:02 - Gong Revenue Forecasting vs HubSpot14:48 - Is Gong Worth It After 90 Days?-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Google is testing channel controls in Performance Max: sliders that let you tell PMax how much YouTube, Maps or Display matter to your business.It is the biggest change to PMax since PMax launched — and it is not a tick box. Unlike Demand Gen, where you opt a channel in or out, channel controls give you a slider per channel that adjusts how much the campaign prioritises conversions from that channel. A positive adjustment relaxes the CPA target for that channel. A negative one tightens it.Mike Ryan and Chris Scharmueller work through what that actually does to a live campaign. Google says the campaign still optimises toward your overall target CPA — and also says adjusting the sliders will directly impact performance. Both cannot be true without a trade-off somewhere else. Push YouTube up, and something else has to tighten. The interface gives you no numbers to predict which.They also take on the claim from Jyll Saskin Gales that channel controls prove PMax was a failed experiment. Mike argues PMax has lost its identity as Demand Gen moves down funnel and Shopping gets upgraded with AI Max. Chris argues it is not failure but forced evolution: adoption stalled, the market pushed, Google conceded.Then the bigger question — if the most advanced ad platform in the world had to hand control back, what happens to Advantage+, TikTok, Amazon and every other "Max" built on the same thesis?The upside: skill matters again. Two accounts run by the same AI used to be a coin flip. With levers like these, the better operator can win.

A handmade Christmas gift became a patented product and a multimillion-dollar Amazon business. Discover the licensing, team-building, and growth strategies behind its success. ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   What began as a handmade Christmas gift eventually became a patented product, a successful licensing deal, and a multimillion-dollar Amazon brand. Super Blanky founder and CEO Karen Bonnici joins Bradley alongside her nephew and newest intern, Jack Lustig, to share the story behind the wearable blanket. After watching the children play with her original cape-style design, Karen developed its signature pocket sleeves, hand-sewed the first 500 units, and validated the idea through craft shows. Karen later licensed her patents and trademarks to a manufacturer that brought the product into Target with characters such as Jurassic Park and Paw Patrol. Although the arrangement generated approximately $4 million in first-year retail sales, Karen earned only a royalty percentage and had limited control over the brand's direction. When the licensing business began to decline, she learned e-commerce, sourced her own inventory, and launched Super Blanky on Amazon with two SKUs. The brand generated approximately $75,000 in its first five months, reached $2.2 million in sales last year, and is now projected to more than double that revenue. The conversation also explores Karen's approach to building a team around complementary strengths. Her creativity and product-development experience are balanced by Jack's background in data science, economics, and competitive sports. As he learns PPC, inventory management, and Amazon operations, Jack is gaining real-world experience while helping the family business become more data-driven. Karen also discusses simplifying her brand identity, tracking every major business change, investing in education, and keeping essential talent inside the company. With TikTok, Shopify, new products, and an eventual exit on the horizon, Karen is deliberately building Super Blanky with room for its next owner to grow. Her journey proves that an idea does not need to begin with a perfect business plan. It can begin with one thoughtful gift, one problem worth solving, and the courage to keep learning until that small idea becomes something far bigger. In episode 766 of the Serious Sellers Podcast, Bradley, Karen, and Jack discuss: 00:00 - Introduction 00:50 - Meet Karen Bonnici And Jack Lustig 05:14 - The Idea Behind Super Blanky 07:18 - From Handmade Blankets To A Patented Product 08:15 - Licensing The Product For Major Retailers 11:23 - Taking Control Of The Brand 13:20 - Launching And Scaling On Amazon 16:08 - Bringing Jack Into The Family Business 19:26 - Reaching $2.2 Million In Annual Sales 19:55 - Expanding To TikTok And Shopify 24:10 - Strategies That Helped The Business Grow 31:34 - Preparing The Company For An Eventual Exit

Your affiliate agreement shouldn't read like it was written by a committee of attorneys trying to win a boredom contest. It needs to protect your program, but it also needs to be clear enough that affiliates know what they can do, what they can't do, and what happens if they break the rules. In this episode, I'm walking through how to build affiliate terms and conditions that affiliates can understand, including what to include in your preamble, definitions, approval policy, link rules, website restrictions, domain rules, advertising policies, FTC disclosures, coupon rules, PPC guidelines, and reversal policy. You don't need to speak legalese, but you do need an agreement that sets expectations, protects the good affiliates, and gives you something clear to point back to when problems show up. Links Mentioned in this Episode Affiliate Terms & Conditions Template What the 2023 FTC Updates Mean for Affiliate Marketing How to Identify and Stop Affiliate Fraud AffiliateHQ

Send us Fan Mail Amazon is making it easier for customers to see whether a seller is approved by a brand through seller approval labels on Amazon. In this video, Noah Wickham explains Amazon Brand Registry protection roles and selling roles, including Brand Representatives, Registered Agents, and the newer Reseller role. The video also covers what these permissions may mean for third-party sellers and how brand owners can manage approved resellers, protect their brand identity, and use drone accounts to keep better control over listing content on Amazon.Need help managing resellers and protecting a brand on Amazon? Book a call with My Amazon Guy: https://bit.ly/4jMZtxu#AmazonBrandRegistry #AmazonSeller #AmazonFBA #BrandProtection #AmazonResellerWant free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 – New Brand-Approved Seller Badges on Amazon0:26 – How Brand Registry User Permissions Work1:06 – Protection Roles vs. Selling Roles Explained2:00 – Brand Representatives vs. Authorized Resellers3:00 – Impact on Third-Party Sellers and Large Brands3:55 – Managing Drone Accounts and Protecting Brand Identity5:00 – How to Control Your Listings and Resale Distribution-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

TikTok Shop is changing ecommerce. Brands can now take customers from discovery to purchase without them ever leaving TikTok - creating a completely different way to acquire customers, build social proof and generate sales.In this episode of Winning With Shopify, Nick is joined by Ben from Peregrine Commerce to break down how TikTok Shop actually works, why so many Shopify brands are still ignoring it, and what brands need to know before making TikTok Shop part of their ecommerce strategy.From affiliate marketing and creator partnerships to fulfilment, Shopify integration, content and unit economics, Ben explains what it really takes to make TikTok Shop work as a serious sales channel - rather than treating it as another social media experiment.You'll learn:Why TikTok Shop works as a flywheel and how sales, reviews and creators can compound growthWhy so many brands are still ignoring TikTok ShopHow TikTok Shop affiliate marketing works and how brands can attract creatorsWhich products are best suited to TikTok ShopWhy most brands fail when they launch on TikTok ShopHow TikTok Shop fulfilment works and how it connects with ShopifyWhen your brand should expand into TikTok ShopWhy TikTok Shop shouldn't be treated as a side projectHow to adapt your existing content for TikTok ShopHow to decide whether your target customer is actually on TikTokHow to think about TikTok Shop profit margins and unit economicsConnect with Ben & Peregrine Commerce:Email: ben@peregrinecommerce.comWebsite: Peregrine CommerceTikTok Shop: Peregrine Commerce TikTok ShopExclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS.506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.About Winning With ShopifyWinning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.Timestamps:(00:00) - Why TikTok Shop Is a Flywheel(01:28) - Why Brands Are Still Ignoring TikTok Shop(02:51) - From Ecommerce Founder to TikTok Shop Expert(04:21) - Building an Omnichannel Ecommerce Brand(06:35) - How TikTok Shop Affiliate Marketing Works(08:19) - Why Sales & Reviews Attract More Affiliates(10:54) - What Products Actually Work on TikTok Shop?(12:04) - Why Most Brands Fail on TikTok Shop(16:40) - TikTok Shop Fulfillment & Shopify Integration(19:26) - When Should Your Brand Expand to TikTok Shop?(22:06) - Why TikTok Shop Shouldn't Be a Side Project(23:14) - Connecting TikTok Shop With Shopify(25:15) - Adapting Your Content for TikTok(27:00) - Is Your Target Customer Really on TikTok?(29:05) - TikTok Shop Profit Margins & Unit Economics

Welcome to a thought-provoking episode of Build a Better Agency! This week, host Drew McLellan confronts a topic that every agency leader needs to address: operational inefficiency and the hidden costs it creates. Joined by operational efficiency expert Michael Greenberg, Drew explores why so many agencies find themselves drowning in disconnected tech stacks, tribal knowledge, and manual processes—and what it really takes to fix it. Drawing from his extensive experience in agency operations and as the author of a book on digital maturation, Michael Greenberg breaks down his five-level framework for operational excellence. Listeners will discover how most agencies get stuck at "Level 2," juggling a mess of cloud-based tools that don't talk to each other, and why that bottleneck blocks the path to real AI adoption. Together, Drew and Michael pull back the curtain on "operational debt" and "operational drag"—those silent killers of growth and profit—and walk through real-world case studies, including agencies faced with integrating multiple acquired firms and their overlapping systems. You'll hear step-by-step strategies for moving your agency forward, from getting buy-in across your team to documenting processes and making smart technology choices. They discuss practical ways to quantify the cost of inefficiency, shortcuts for finding your biggest wins, and even how to gamify process improvement so change actually happens. Plus, Michael shares the single easiest place to start leveraging AI—no full tech overhaul required. This episode is a must-listen if you're feeling overwhelmed by tech bloat, turnover risk, or simply want your agency to be faster, more scalable, and ready for the future. Walk away with actionable tactics to build consistency, boost client confidence, and unlock the next level of profitability—no matter where you're starting. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Understand the five levels of operational maturity, from information silos to fully AI-powered operations, and where most agencies actually land Learn why "operational debt" and tribal knowledge quietly cost agencies six figures a year in lost time and inconsistent client delivery Discover the exact order, people, process, then tools, that determines whether an AI rollout succeeds or stalls Hear a real case study of an agency that cut eight of thirteen overlapping software subscriptions and recovered $50,000 Learn the "Rule Zero" habit (always be recording) that gives any agency an immediate, low-effort AI win Understand why client intake, onboarding, and weekly progress reporting are the highest-ROI processes to fix first Get Greenberg's take on how to win team buy-in for new tools and processes, including two of his favorite incentive tricks Learn what kind of technical skill your team actually needs to start automating agency operations Discover Greenberg's prediction for how fast agencies will need to mature over the next two years compared to other industries

ans cet épisode de Connected Mate, on parle donc très concrètement de ce que l'IA change dans le travail. Frédéric raconte comment elle commence à reprendre certaines tâches auparavant confiées à son assistante Sabrina. Sa réponse est assez nette : “Tout le monde monte d'un niveau.”On découvre aussi un paradoxe assez savoureux. Frédéric et son coauteur pensaient que l'IA leur permettrait d'écrire leur livre beaucoup plus vite. Raté. Ils ont consacré à peu près autant de temps que d'habitude, mais ils ont produit davantage : prompts, infographies, ressources et contenus complémentaires. L'IA n'a pas réduit le travail. Elle a déplacé la barre.Et puis la conversation va plus loin : que faut-il encore absolument faire soi-même ? À quoi sert encore un éditeur quand une IA peut challenger un auteur ? Et surtout, comment savoir si vous êtes devenu vous-même le principal ralentisseur de votre entreprise ?Car il y a une phrase qui fait un peu mal : si tout doit passer par vous, si vous devez tout valider et si les autres ne peuvent pas avancer sans vous, le problème de votre entreprise pourrait bien être… vous.Un épisode sur l'IA, certes. Mais surtout sur ce qu'elle nous oblige désormais à repenser dans notre façon de travailler.Découvrez NoteTaker AI (https://apps.apple.com/fr/app/notetak..., l'une des premières applications françaises conçues pour exploiter tout le potentiel d'Apple Intelligence. Disponible gratuitement sur l'App Store.Pour suivre les actualités de ce podcast, abonnez-vous gratuitement à la newsletter écrite avec amour et garantie sans spam https://bonjourppc.substack.com Et pour découvrir l'ouvrage de PPC préfacé par Serge Papin, rdv ici Réinventez votre entreprise à l'ère de l'IA (https://amzn.to/4gTLwxS)Chapitres00:00 L'IA vous oblige à monter d'un cran01:28 Pourquoi “Business Express” ?04:30 La régularité bat-elle le talent ?05:13 L'IA amplifie ce que vous savez déjà faire06:35 Ce qu'il ne faut pas déléguer à l'IA10:02 L'IA commence-t-elle à remplacer Sabrina ?11:47 Peut-on encore travailler comme avant ?12:24 Un livre sur l'IA est-il déjà périmé à sa sortie ?15:17 L'édition fait-elle la même erreur que l'industrie musicale ?16:57 À quoi sert encore un éditeur avec l'IA ?18:43 Et si le problème de votre entreprise, c'était vous ?22:56 La vraie leçon : passer à l'action

Today Mike is flying solo, and for once the case file is his own: 400 episodes of The PPC Den, and what a decade of these conversations actually taught him about who wins on Amazon and who just stays busy.There's a shirt involved. There's a DSLR. There's also the small matter of being #1 on both of FeedSpot's Amazon podcast lists - the 9 Best Amazon PPC Podcasts and the 14 Best Amazon Advertising Podcasts - which raises the question of how those are two different lists. Mike rewinds eight years to the first two videos ever published, back when the bidding advice was revenue-per-click and the first episode of this show asked whether we were living in the golden age of Amazon PPC.Then the part worth writing down. Across 400 episodes and ten years of running Ad Badger, four things keep showing up in the people who succeed: they're never distracted by nonsense, they know how to prioritize, they never stop chasing product-market fit, and they treat the job as one that keeps evolving. On the way through you'll hear why there are no silver bullets, only lead bullets, why the most successful accounts Mike has worked on were the ones he barely had to touch, and the line most sellers have backwards - great PPC cannot save bad product-market fit, and PPC is the thing that tells you whether you have it.We'll see you in The PPC Den!

Five years ago you could hire a PPC manager for bids, budgets, keywords, campaign types and structure, and that was the whole job. Today Mike argues that a good Amazon PPC marketer is just a good Amazon marketer, and the job now reaches into what used to be somebody else's problem entirely: fees, refunds, logistics, and the one he thinks is most underrated, stock.This is the case for letting your marketing team into your inventory data, and it starts with a client who flatly did not believe it mattered. Conversion rate is a product page problem and a PPC problem, they said. So Olena on the Ad Badger team built the chart that settled it - unit session percentage plotted against warehouse balance - and the split was uncomfortable. Above one threshold the numbers held. Below it they didn't. Sales, conversion rate, Buy Box. Not out of stock. Just low.That sent Mike into inventory distortion - the combined financial drain of overstocking and stocking out, estimated to cost global retail 10 to 30% of total sales volume, and almost never mentioned alongside ACoS. He breaks the damage into four buckets: lost revenue that doesn't happen evenly (half a million Buy Box checks found roughly one in three products has at least one location with a suppressed Buy Box), rank decay, the PPC tax you pay while competitors take cheaper clicks, and capital locked up in overstock.Then the SOP. Three reports - advertised products, FBA inventory health, and detailed page sales and traffic by ASIN - dropped into Claude with a prompt, and you have a dashboard. Mike walks an anonymized $400K a month account where roughly 30% of the catalog was fully out of stock and a couple of SKUs sat on over 1,000 days of supply. Plus the one nobody automates: nothing tells you when a product comes back in stock, which is exactly when you want the ads switched back on.We'll see you in The PPC Den!

Send us Fan MailSelling on Amazon Europe can help US sellers test EU demand, handle VAT, and start with Germany before expanding across European marketplaces.MAG Growth podcast guest Nick Penev of hellotax and eCom Hot Sauce talks about Amazon Europe expansion, Amazon VAT, FBA, product compliance, listing localization, and finding the right partners. Nick explains why US brands should check demand first, test a small catalog, and add European markets only when the numbers make sense.Check out Nick Penev on LinkedIn for more on EU VAT, selling in Europe, and ecommerce partnerships: https://www.linkedin.com/in/nick-penev-0051791a/#AmazonEurope #AmazonFBA #AmazonVATWant free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 - Selling on Amazon Europe: Market Size and Opportunity0:57 - Amazon Europe Expansion With Nick Penev2:30 - How US Sellers Should Check European Demand4:43 - Why Europe Is More Than One Marketplace5:19 - How to Start Amazon FBA Europe From Germany7:24 - Amazon Europe VAT Rules for US Sellers9:44 - Amazon Europe Product Compliance and EPR Basics11:08 - Partners Needed for Amazon Europe Expansion14:35 - How to Find Ecommerce Partners in Europe15:23 - Business Advice From Nick Penev-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

S6:E82 Better Data, Better Decisions with Andy Janaitis What if your advertising dashboard says you're succeeding but your bank account says otherwise? That's not necessarily a marketing problem. It may be an interpretation problem. Queue up this episode of Small Business Stories with Andy Janaitis, founder of PPC Pitbulls, for a grounded look at what increasingly automated advertising requires from small businesses: better data, clearer objectives, and enough human judgment to know whether the algorithm is optimizing the right thing. Andy began his career in data science, where he learned an enduring lesson: sophisticated models cannot rescue bad inputs. Today, he sees the same problem playing out inside Google Ads, Meta, CRMs, e-commerce platforms, and increasingly AI. A platform can report a conversion without that conversion becoming meaningful revenue. A business can optimize for cheap clicks and attract the lowest-quality traffic. Two systems can report different versions of the same result. And a founder can spend tens of thousands of dollars before realizing the metric everyone celebrated wasn't measuring what mattered. If people don't trust the numbers, they can't confidently act on them. If leadership misunderstands what a metric actually represents, better technology can accelerate the wrong decision. And if AI interprets an incomplete picture of the business, "mostly right" may still be wrong enough to make the right customer effectively invisible. Loralyn Mears, PhD, aka "Dr. LL," brings you thoughtful conversations with entrepreneurs and small business leaders navigating visibility, leadership, and growth. Thank you for being here.  

Send us Fan Mail Amazon Ads has rolled out a new beta feature inside Sponsored Products campaign creation called “Increase Conversions.” When enabled, Amazon can create an additional Sponsored Brands collection campaign alongside the Sponsored Products campaign.In this video, Noah Wickham from My Amazon Guy explains how the new setting works, how it fits into Amazon's push toward collection ads and full-funnel marketing, and what sellers should check, including bids, target keywords, products, and campaign naming.Book a call with My Amazon Guy to get help with your Amazon Ads strategy: https://bit.ly/4jMZtxu#AmazonAds #AmazonPPC #SponsoredProducts #SponsoredBrands #AmazonSellersWant free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - New Amazon Ads Beta Feature Overview00:23 - What Does the "Increase Conversions" Setting Do?01:00 - Sponsored Brands Collections & Search Placement Changes02:06 - Customizing Targets, Bids, and Campaign Names02:45 - Amazon's Push for Full-Funnel Marketing03:48 - Strategic Takeaways & PPC Budget Allocation-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Black Friday can create record sales for Shopify brands — but it can also quietly destroy your profit.After 19 peak ecommerce seasons, Nick breaks down the biggest Black Friday mistake many brands make: focusing on revenue growth without understanding the true cost of discounting.A 20% discount might look like a simple way to increase conversions, but the impact goes much deeper. It affects your margins, your ROAS targets, your average order value, your fulfilment workload and even the long-term value of the customers you acquire.In this episode of Winning With Shopify, Nick uses real ecommerce maths to show why discounting can completely change the economics of your business — and why more sales doesn't always mean more profit.You'll learn:Why a 20% discount can reduce your profit far more than expectedThe real impact of Black Friday discounts on gross marginHow Google Ads and Meta Ads costs change the maths behind promotionsWhy your usual ROAS target may no longer work during Black FridayHow discount-acquired customers can impact long-term profitabilityBetter alternatives to heavy discountingHow to create Black Friday offers that protect margin while still driving salesThe 5-point checklist every Shopify brand should complete before discountingThe biggest Black Friday mistake?Many brands assume a 20% discount means they simply need 20% more sales to make up the difference. But discounts don't just reduce revenue — they change your entire acquisition model.Once you factor in product margins, advertising costs, fulfilment and customer lifetime value, a successful-looking Black Friday campaign can actually leave your business less profitable.Nick also shares alternative strategies including bundles, rewards, tiered offers, exclusives and value-added incentives that help brands compete during peak season without simply racing to the biggest discount.In this episode:(00:00) - Why 20% Off Can Destroy Your Profit(02:26) - The Black Friday Profit Maths(05:05) - Adding Google & Meta Ad Costs(07:02) - How Discounts Affect AOV & ROAS(10:11) - How to Protect Profit During Black Friday(12:33) - The Problem With Discount-Acquired Customers(15:12) - Better Alternatives to Heavy Discounts(18:24) - Rewards, Bundles & Tiered Offers(21:20) - 3 Principles for a Profitable Black Friday(22:24) - 5-Point Black Friday Profit ChecklistFollow Winning With Shopify for practical ecommerce growth strategies, Shopify marketing advice and expert conversations designed to help brands grow more profitably.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS.506 - Extended 30-day free trial on Shopify apps with code WWS.About Winning With ShopifyWinning With Shopify is a podcast for Shopify founders, ecommerce leaders and marketers, covering practical strategies for growing an online store.Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Join the #1 community for wholesalers: www.wholesalinglaunch.com Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Send us Fan MailFive minutes in front of a camera can produce nothing when the customer is missing from the conversation. Steven Pope explains why forced brainstorming makes content harder and how real customer questions, DMs, emails, support issues, and Amazon problems can become useful video ideas. For Amazon sellers, founders, and brand owners, staying close to customer feedback makes it easier to create tutorials and videos around problems people already care about.Need help with an Amazon brand? Book a coaching call with My Amazon Guy: https://bit.ly/4jMZtxu#ContentCreation #ContentMarketing #BrandBuilding #VoiceOfTheCustomer #EcommerceStrategyWant free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps:00:00 - Why Content Creation Feels Hard00:56 - Every Brand Is a Content Creator01:42 - Stay Close to Customer Problems02:24 - Understanding Customers Before Recording03:09 - Turn Customer Questions Into Videos03:42 - Why CEOs Need the Voice of the Customer-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailPrime Big Deal Days 2026 for Amazon sellers covers promotions, PPC bids, and customer targeting before the October 6–7 sales event. Amazon Brand Tailored Promotions can reach high-intent shoppers, new customers, and at-risk buyers while the event builds useful audience data. Amazon PPC budgets, cost per click, AMC targeting, Black Friday, and Cyber Monday planning all matter as shoppers wait for Prime Day deals.Get the Prime Big Deal Days promotion, bid, and audience plan checked before October 6 so Q4 starts with a plan instead of expensive cleanup: https://bit.ly/4jMZtxu#PrimeBigDealDays #AmazonSellers #AmazonPPCWant free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 – Prime Big Deal Days 2026 Dates and Seller Impact0:39 – Brand Tailored Promotions for High-Intent Shoppers1:12 – Q4 Audience Data and Amazon PPC Planning-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

How do you go from flipping a single foreclosure to running a 200-deal-a-year real estate empire while only working three hours a week? In this episode, Brent Daniels sits down with Stephanie Betters, a former ICU nurse turned real estate powerhouse and CEO of LeftMain CRM. Stephanie breaks down exactly how she scaled her Charlotte-based business by transitioning from a solo hustler to a true business owner.She reveals her modern "sniper" approach to direct mail, why you must target time-sensitive lists like evictions and foreclosures, and how she completely automated her follow-up process. Stephanie also shares the painful lesson she learned when trying to close deals virtually, and why returning to in-person appointments saved her business. Be a part of the TTP training program now.---------Show notes:(0:00) Beginning of today's episode(1:40) Stephanie's transition from the medical field to full-time real estate investing(10:21) Closing 11 deals in her first year using a scrappy direct mail strategy(11:26) The “sniper” direct mail approach and why you must target foreclosures and evictions(13:00) The exact timeline and mailing cadence for reaching distressed property owners(15:20) How LeftMain CRM automates direct mail triggers the moment public records are filed(18:31) Breaking through revenue ceilings and scaling past your first million(27:28) A breakdown of the 15-person team that runs Stephanie's business(30:55) Stephanie's top lead generation channels in 2026 (Direct Mail, PPL, and PPC)(32:31) The critical difference between a Lead Manager and an Acquisitions Manager(34:10) Why pre-qualifying leads too strictly will cause you to lose out on major deals(35:53) The danger of virtual wholesaling and why in-person appointments are mandatory in competitive markets----------Resources:LeftMain CRMTTP LeadsWholesalinglaunch.comTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeWant to know how top real estate wholesalers and investors are finding and closing deals in today's market?Join Brent Daniels, Todd Toback, Logan Fullmer, Gal Shmukler, Ryan Zolin, Brandon Jarvela and Brian North LIVE in Phoenix, October 8–9. Learn what's working now with MLS deals, novations, title deals, multifamily, raising capital, sales and negotiation.Seats are limited! Reserve yours before they're gone: https://www.wincsuperstarretreat.com/

Thinking about bidding on your rival's brand name? It sounds like an aggressive, high-reward growth strategy: bid on a competitor's name or trademarked product, show up at the top of the page, and offer a compelling alternative to pull high-intent buyers away from the competition. While Google Ads policy permits this strategy at the keyword level, the financial reality behind these campaigns tells a completely different story.In this episode, Chris Schaeffer tears down the myth of "conquesting" and explains why these efforts are better labeled vanity campaigns or kamikaze bidding—strategies that burn your budget just to feed an ego.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Today Mike is joined again by Steve Patenaude the closest thing this show has to a PPC detective to open a case that starts with a boring question and ends somewhere much more interesting: which of your products is actually earning the sale?Amazon has retired the old sponsored product reports. The drag-and-drop builder that replaced them looks like extra homework, and it is but it also hands you two columns the old reports kept apart: the ASIN that was advertised, and the ASIN that was purchased. Put those side by side and the account stops looking like a list of products and starts looking like a set of relationships.Steve found it while doing something ordinary. He was tightening up CM1, CM2 and CM3 to set targets product by product, and the numbers refused to sit still - cross-sales were everywhere, in an account with no parent-child variations at all. In the episode he and Mike build two reports out of that: one that shows what share of each ASIN's ad revenue was really a cross-sale (one product in the sample: 94%), and one that lands on a number almost nobody calculates correctly - true organic sales, business report revenue minus same-ASIN ad sales minus the sales that product picked up as somebody else's halo.You'll also hear why total ACoS per product is usually wrong in both directions, what a 0% same-ASIN product is telling you, the loss-leader SKU trick that pulls shoppers onto a listing, and the stock-out that tanked a hero product's sales - except the hero product was never the one doing the work.We'll see you in The PPC Den!

Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan sits down with Lucy Stratton, CEO and longtime team member of AgencyEA, to explore her remarkable journey from entry-level sales assistant to sitting at the helm. If you've ever considered succession planning, agency leadership, or simply wondered what it takes to thrive within one organization for decades, this episode is tailor-made for you. Lucy Stratton shares her unique story, beginning with her move to Chicago and initial freelance work at AgencyEA, to ultimately steering the agency through an ESOP transition as CEO. Along the way, she discusses the value of deep institutional knowledge, the benefits and challenges of working with a tightly knit team, and why staying attuned to external perspectives helps avoid insularity as your agency evolves. Her first-hand account offers an authentic look at how agency culture, consistent growth, and intentional talent development contribute to long-term success. Together, Drew McLellan and Lucy Stratton unpack the practical realities of succession, including the importance of financial rigor, the surprises and challenges of moving from a specialized role into broad leadership, and how CEOs can balance the ever-present tension between creative vision and business responsibility. They explore how success metrics change for leaders, why leadership fulfillment needs to come from team development rather than individual wins, and strategies for staying innovative as an agency. Don't miss this candid conversation if you're navigating your own leadership path, pondering agency ownership, or looking for ways to foster both stability and creativity within your organization. By the end of this episode, you'll walk away with actionable insights on preparing for the top job, building great teams, and leading agencies into new, exciting chapters. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Navigating the unique journey from entry-level to agency CEO The value—and challenges—of growing within a single agency Retaining culture while avoiding insularity through fresh perspectives The evolving role and impact of experiential marketing Preparing for leadership transitions and the importance of open conversations Bridging gaps in financial rigor during ownership changes Finding new sources of fulfillment as CEO beyond individual achievement