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Interview with ChatBotMom, Mary Kathryn Johnson. The post 379: How to Increase Know, Like and Trust in a Digital World first appeared on Persuasion by the Pint.
The Power of Personalization: Enhancing Buyer Engagement Through Conversational DesignIn the latest episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling conversation with Mary Kathryn Johnson, also known as MKJ, a founder, podcast host, and CEO. MKJ brings her expertise in helping entrepreneurs accelerate the buyer's journey through conversational and category design. This episode is a treasure trove of insights for entrepreneurs navigating the crowded digital marketplace. Let's dive into the key takeaways and actionable advice shared during the episode.Mary Kathryn emphasizes that in today's saturated business environment, simply being louder or more visible is not enough. Entrepreneurs must find ways to stand out by being specific and personalized in their messaging. She highlights the importance of identifying your unique selling proposition, tailoring communication to address the specific needs of ideal customers, and ensuring consistent branding across all platforms. Additionally, MKJ stresses the importance of focusing on the buyer's journey rather than just the sales journey, which involves understanding the potential buyer's needs, preferences, and pain points.MKJ's expertise lies in helping entrepreneurs design conversations that facilitate trust and engagement. She discusses the role of interactive video as a powerful tool for enhancing engagement, introducing "Relatable," a platform for creating interactive video content. Mary Kathryn underscores that relationships are built over time and require trust, advocating for consistent communication, value-driven content, and personalized follow-up messages. By focusing on the buyer's journey, leveraging technology, and being authentic, entrepreneurs can create a more effective and engaging approach to business that fosters trust and drives success. For more information, explore Mary Kathryn's work at callmemkj.com and engage with her on social media platforms.About Mary Johnson:Mary Kathryn Johnson, known as MKJ, is a dynamic CEO and M.I.S.C.H.I.E.F. Maker (Mindset Impact Strategic Catalyst Helping Innovative Entrepreneurs FOCUS). With over 20 years of experience in online business and marketing, MKJ helps entrepreneurs, CEOs, and leadership teams gain clarity and focus on what makes their business unique, and how to communicate that difference to both internal and external customers.MKJ specializes in guiding businesses away from the crowded Attention Economy and outdated sales strategies like lead generation and sales funnels. Instead, she focuses on the Relationship Economy, demand generation, and optimizing the buyer's funnel. Her approach shortens the sales process, increases customer retention, and creates communities that actively promote businesses through Word of Mouth.MKJ is also the host of the M.I.S.C.H.I.E.F. Maker podcast, where she shares insights on helping businesses thrive by connecting with customers in more meaningful, lasting ways.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Mary Kathryn Johnson's website athttps://www.callmemkj.com/Check out Mary Kathryn Johnson on LinkedIn athttps://www.linkedin.com/in/callmemkj/Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful...
Mary Kathryn Johnson, is a seasoned expert in the realm of conversational AI and chatbots. With a career spanning from 2017, she has witnessed and actively contributed to the evolution of technology in customer interactions. As a trailblazer in the field, Mary emphasizes the critical link between technology and human connection. In her extensive experience, Mary has explored the intricacies of building conversational AI systems that not only showcase technological capabilities but also resonate with users on a human level. She believes in the power of crafting personalized, engaging conversations that go beyond mere functionality, creating an experience that makes users feel heard and understood. Mary is a strong advocate for the human touch in technology, emphasizing the importance of acknowledging users' past interactions and preferences. Beyond her expertise in AI, Mary Kathryn is passionate about helping companies define their unique brand voices. She encourages businesses to delve into the foundational questions of why they exist, what problems they aim to solve, and the emotions that drive their mission. Recognized for her innovative thinking and deep conversations, Mary thrives on engaging with forward-thinking individuals shaping the future of technology. Key Takeaways 1. Human-Centric Conversational AI: The importance of infusing human-centric elements into conversational AI. 2. Brand Persona and Differentiation: In the evolving landscape of AI and chatbots, businesses need to define a distinctive brand persona. Mary stresses the need for a human touch, moving beyond generic interactions. The conversation should reflect the heart of the company, its values, and the emotions that drive its mission. 3. Short and Sustained Interactions: Mary Kathryn introduces the concept of "FaceTweet," emphasizing the importance of brevity in conversational AI. The interactions should mimic the concise nature of social media, maintaining short and sustained messages. 4. Founder's Vision in Conversational Design: The founder's original vision is crucial in designing effective conversational AI. Mary suggests revisiting the founder's mindset, especially in companies that have grown and evolved. Timestamps [00:06:45] The flaws in conversational AI designs. [00:15:02] The significance of humanizing brand interactions in conversational AI, moving beyond bot personas to represent the human essence of the company. [00:27:41] The foundational bridge between building technology and presenting it as a personality. [00:30:27] The conversation pivots to the role of founders in conversational AI initiatives. Mary Kathryn highlights the importance of bringing founders back into the design process. [00:34:13] Practical advice for building effective conversational AI, including the "FaceTweet" concept for concise and engaging interactions. Quotes. 1. "Dare to be different, not just better—finding what sets you apart is key for successful marketing and brand building." 2. "Identify your unique factor, spend time drilling down on it; it's the foundation for all messaging, making you adaptable to the changing landscape." 3. "Good companies have a purpose beyond money; find that emotional connection, and use it consistently across all interactions for lasting impact." 4. "Think FaceTweet—short, engaging interactions; succeed in automation by being concise, human, and incorporating conditional logic." Connect with Mary Website - https://www.callmemkj.com/ LinkedIn - https://www.linkedin.com/in/callmemkj/ Twitter - https://twitter.com/ParentEPower
In a world with growing AI and machine learning, Kasim Aslam shares how he's attributing traffic or sales in current times as well as the changes he sees in the future.
Kasim Aslam shares that when you innovate at the human level, you truly have the power to make your traffic perform for the individual, and convert at a higher rate.
If you run ads professionally, you know that 90% of those ads fail initially. That means you must develop a mindset of comfort with missing the mark 90% of the time.
Jessika Phillips outlines the whole C.A.R.E. process that she uses in her and other people's business to gain a better understanding of who it is you can serve, who you want to serve, and who aligns with you.
Jessika Phillips shares how she innovates marketing and the experiences she provides to her clients by allowing them to take a pause and asking the questions of what is the core of what you do and who you are to do it for and with.
Jessika Phillips shares her story of building her own business from being in a six-figure job at a company because of the mindset of doing business differently
Chad Collins shares how he scaled his operation from 5 to 8 events a year to 40 and more and how he handled the changes that came due to that scaling.
Chad Collins shares the innovation of his live events and the changes he made to better impact the people attending the show, specifically families.
Chad Collins shares how he started a YouTube channel with his then seven-year-old daughter all about Legos and the mindset shifts that he experienced when that channel morphed into a business opportunity and live events.
Joeri Billast talks about the different strategies and tactics he used to implement Web3 marketing in his business and the opportunities it can bring in the future.
Joeri Billast shares how he innovates Web3 to make an impact on other like-minded people to bring them together and create a community.
Joeri Billast shares the mindset shifts that occurred when he jumped from his initial work in business analytics to getting involved in social media marketing, and finally, towards Web3 marketing.
If you don't know what your customers want exactly, listen to what they don't want, and you're halfway way to implementing a successful strategy, according to Peter Lisoskie of iProelio.
Curiosity is at the heart of all innovation, because without it we are simply imitating what others have done before us, and Peter Lisoskie shares how he has used curiosity to innovate several times in his life so far.
Peter Lisoskie shares how he learned to handle fear, and how that lesson continues to make building software and businesses easier.
Michael Strong shares how his school helps students have conversations that lead to trust in each other, and then they have the opportunities to have deeper, more meaningful, life-changing conversations toward individual and worldwide societal growth.
Helping students learn how to learn is what Michael Strong and his Socratic Experience school is all about. This is innovation of education at its finest!
Michael Strong shares how he realized that his love of the intellectual dialogue of the Socratic Method could be turned into something very important to educate the children of the world.
Out of the 9 pillars of happiness, Dr. Ellen Wong shares the one most likely to create unhappiness in entrepreneurs, and how to turn productivity into a happiness generator.
Dr. Ellen Wong shares how the experience of emotions is represented as a spectrum, and uncovers how we can manipulate it naturally to experience happiness more often.
Your happiness depends on your internal mindset. Dr. Ellen Wong shares her experience, research and knowledge on the mindset of happiness.
Mark Schaefer shows how the small steps lead to large leaps in success, and when you reach that success you can reach down the ladder and help others leap up faster.
Mark Schaefer shares his use of curiosity to continue innovating community development and interaction. Community is the new marketing success for any brand, so listen up!
Mark Schaefer shares how a class where he was required to share his feelings, the RISE community and Peter Drucker shifted his mindset enough to help him create 24 different successful revenue streams.
Heather shares her extensive marketing and sales experience to help us craft the perfect offer and make the impact that will help us change the world for those we serve.
Heather gives us some pretty convincing examples from Jeff Bazos, Steve Jobs, and Elon Musk to show us how we can innovate as well.
Heather shares how to build a business and keep the passion for new technology and ideas so you can profit from them.
Every business has milestones that mark their incremental success, and one of those is making a million dollars. Karen shares how she and her Master Hackers get there and beyond to true legacy business growth.
Karen shares how commitment can impact and innovate your life and work, because today you might be a digital marketer, but tomorrow you don't know what you'll be doing. Focus on your commitment, and your future will become easier and clearer.
Karen HIte shares the mindset she shares with her husband and their mastermind community, and how the members and leaders all learn and grow together, and how you can use this concept to grow yourself.
Roy shares the clarity and strategy necessary to take these exact steps toward location independence success. They are not easy, but they are simple.
Roy uncovers how outsourcing and AI can help you build a lucrative foundation for success in business. He shares the crucial steps to outsourcing wisely.
Roy Meyer shares his experience, and knowledge about traveling with children, and growing a successful business for the past 6 years. His kids were 10 and 8 years old when he started, and his son is now graduating High School in another country. It can be done.
Vin Infante uncovers the tools to ensuring your success matters, and how you can do an emotional inventory to lead the way.
Vin Infante shares how to keep your business growing at the pace of your leadership.
Vin Infante shares his hybrid process of psychotherapy, therapeutic mentoring and life coaching that he uses to help others master their mindset and become their best selves.
Noah shares the four phases that can take you from negative behaviors to positive actions and reach the milestones you want in your life.
Noah helps you uncover that your desire to better yourself without a true understanding of the cause of your self sabotage is like keeping your foot on the brake while you're trying to push harder on the gas.
Noah shares how he went from deciding to commit suicide to realizing he had Success Anorexia and had to take out his Head Trash.
What is your first language? How does that impact the interpretation of your dreams. Find out in this conversation with Michael Sheridan.
Michael shares the masculine and feminine energy we all have, and how we can use this energy to walk toward healing.
The mindset shifts Michael Sheridan experienced are not experiences he would wish on anyone, but the transformation and resulting life shifts make them worthwhile.
When you model the types of posts and ads that make you stop the scroll or click to create your own ads, you might find the gold in your media buying adventure.
On this epsode we welcome Mary Kathryn Johnson, aka ChatBotMom back to the show to discuss how to use the power of AI to build No-Code SAAS Products.
“One conversation seriously can help you leap forward in your business,” explains Mary Kathryn Johnson, owner of Bot Academy and host of the CEO M.I.S.C.H.I.E.F. Maker Podcast. When meeting with potential clients or making a sale, it's critical to make the other person feel comfortable and heard. Through having real conversations, you can easily connect to who you are talking to while understanding their issues and how you can help. Whether chatting in person or through a chat bot online, you can be others' solution to everyday problems. “We have an opportunity as business owners and marketers to create a world that is not as spammy as email marketing is right now.” Mary Kathryn's goal is to help entrepreneurs create massive impact and profits through her Mischief Success Path and in this episode, she shares how to leverage more one-on-conversations through chat bots and her LEAP framework. Quotes “One conversation seriously can help you leap forward in your business.” (4:54-4:59 | Mary Kathryn) “If you can take your email and translate it using specific parameters, you can create a conversation in an automated way.” (21:07-21:16 | Mary Kathryn) “You need to stay congruent with your roadway. The end needs to be congruent with the beginning.” (24:59-25:06 | Mary Kathryn) “We have an opportunity as business owners and marketers to create a world that is not as spammy as email marketing is right now.” (31:34-31:45 | Mary Kathryn) “The power that you have with one conversation is not just to leap your business forward, but to also transform someone's life and leap their business forward. The power of that one conversation is in your hands.” (34:40-34:57 | Mary Kathryn) Links For business owners looking to understand the power of conversational design: https://chatbotmom.com For agency owners or freelancers to learn how to create conversational marketing flows: https://botacademy.com/learn Connect with Mary Kathryn Johnson Website: https://callmemkj.com Podcast: https://podcasts.apple.com/us/podcast/ceo-m-i-s-c-h-i-e-f-maker/id1633768855 Facebook: https://www.facebook.com/CallMeMKJ/ Instagram: https://www.instagram.com/callmemkj/ ==== Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli's one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint Connect With Uli Website: https://uliiserloh.com Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/ If you'd like to learn more about Uli's marketing agency and available services, visit https://bigboost.marketing
Mary Kathryn Johnson and Robert talk about her journey starting with tshirt celebrating pregnancy. When her first business floundered she went through an identity crisis before starting over and learned more about marketing and online funnels which led her to create automation tools for the marketing process. Today she empowers and teaches others how to build their business through her courses and podcasts. 1:10 Idea to create a shirt 3:09 If I can do this- anyone can 4 Novelty maternity shirts 4:27 Recession 5:50 You are not your business 6 Automation- click funnels 7 Took over marketing- chat bots 8 Took over bot academy 9:30 Character/ Authenticity 11:20 NTN- Chat bot 14 Create a job 17 Talk to ourselves 21:54 Network/partnering 24 #1 skill 27 Mischief 33 Find an accidental one 40 Design life 51 Podcast- CEO mischief worker Check out more of Mary Kathryn Facebook: /ChatBotMom Instagram: /chatbotmom LinkedIn: /mommyloves Twitter: /ParentEPower Website: marykathrynjohnson.com Youtube: /MaryKathrynJohnsonMommyLoves Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Get our free gift of 11 Hacks from Successful Entrepreneurs @ AddValue2Entrepreneurs.com. Do you struggle with procrastination? Sign up for a 5 day challenge to help you take more action and make more money in your business AddValue2Life.com/action Need some hope? Get your copy of the Dose of Hope @AddValue2Life.com/dose. Follow us at facebook.com/n2rpeterson, instagram.com/n2rpeterson, linkedin.com/in/robertav2l, youtube.com/channel/UCU1gxHrzesGKUPHJdKLUTLg
In this episode of Chasing the Insights, I talk to conversational experience expert Mary Kathryn Johnson. MKJ talks so us about how we can use social tokens and conversational design to increase know, like & trust with communities. Mary Kathryn Johnson is the CEO & Founder of the Conversational Experience Design Agency Messenger Funnels. MKJ has been nicknamed the “ChatBotMom” by her Conversational Marketing community.