Podcasts about Field marketing

In this episode of the Post Status Happiness Hour, host Michelle Frechette chats with Adam Warner, GoDaddy's Director of Field Marketing. Adam discusses GoDaddy's latest tools, including the Site Optimizer for enhancing SEO and the AI-powered market research tool for client management. The conversation highlights GoDaddy's commitment to the WordPress community and upcoming developments.Top Takeaways:GoDaddy Airo is an AI-Powered Productivity Boost for Web Professionals: GoDaddy Airo offers a suite of tools designed to help web designers and developers (a.k.a. “web dnds”) save time and improve quality. It helps with tasks like writing copy, generating SEO meta descriptions, creating alt text for images, and performing overall site optimization.The Site Optimizer Ensures Strong SEO and Accessibility Foundations: The Site Optimizer tool scans pages for SEO opportunities and accessibility issues—like missing alt text—and provides automatic or manual suggestions to improve them. It covers headline hierarchy, content structure, social sharing cards, and more.Client Management is Streamlined with Built-In Tools and AI-Generated Market Research: Each client entry includes a simplified project/task list covering everything from discovery to site launch and maintenance. The standout feature is AI-powered market research, which generates useful client-specific data like industry demographics and SEO opportunities—great for discovery calls and proposal prep.Mentioned In The Show:WordPress.orgGoDaddy GoDaddy AiroManaged WP

In this episode of Tomorrow's Best Practices Today, Cari Jaquet—currently CMO at Normalize (acquired by Proofpoint)—joins us to talk candidly about what it really takes to grow as a marketing leader, navigate shifting company stages, and build high-performing teams. From her early days in demand gen to driving BigPanda's unicorn run, Cari reflects on the inflection points, missteps, and mindset shifts that shaped her career.We dive into:- The surprising power of “doing the work” in early-stage startups.- How to recognize when your company is truly ready for a CMO.- Building marketing from 2 people to 11 during a crisis—and what changed.- The underrated skill of knowing when to abandon a campaign.- Using AI as a creative partner (not a replacement).- Transitioning from VP to CMO: mentorship, scorecards, and honest reflection.- Why empathy for sales and customers still defines great marketing.Show Notes: 00:00 – Intro: Meet Cari Jaquet01:38 – Career Path: From Demand Gen to CMO05:48 – Matching Marketing Skills to Company Stage10:39 – Building a Marketing Team from Scratch15:25 – Market Timing and the BigPanda Unicorn Run18:26 – Creative Campaigns During COVID24:10 – Field Marketing and High-Touch Campaigns26:28 – When to Hire a CMO vs. Go Fractional33:54 – AI in Marketing: Hype vs. Help41:47 – Life Outside the Zoom Box-----CONNECT with us at:Website: https://leadtail.com/Leadtail TV: https://www.leadtailtv.com/LinkedIn: https://www.linkedin.com/company/lead...Twitter: https://twitter.com/leadtailFacebook: https://www.facebook.com/Leadtail/Instagram: https://www.instagram.com/leadtail/----#b2bmarketing #b2b

With a strong passion for Partnerships and Marketing, Sarah Adam has over 10 years experience in various B2C and B2B SaaS Marketing roles, from PR, Field Marketing and Content to Partner Marketing and Influencer Marketing. Today, Sarah heads Partnerships and Influencer Marketing at Wix, focusing on Wix's end-to-end web creation platform for Agencies and Enterprises, called Wix Studio. 

Made for Agriculture host Adam Jones talks about both new and tried-and-true seed treatments for soybean, corn, wheat and cotton with Chad Smith and Clay Koenig, two industry experts with lots of experience in the field. Smith is a Field Marketing & Tech specialist with Valent and Koenig is a seed care specialist with Syngenta. The three discuss new technology in seed treatments and the newest disease challenges to field crops in MFA territory and beyond. Listen on audio on Spotify, Apple, iHeart Radio, AgriAmerica podcast networks and view as video on YouTube, Facebook and X.

In this episode, we talk with Sid Nagpal, Director, Customer & Field Marketing at PartnerStack, about the power of community in B2B SaaS marketing. Sid breaks down PartnerStack's four pillars of customer marketing—expansion, engagement, education, and advocacy—highlighting how their thriving community drives success. He discusses the impact of the Stacked Conference and various meetups, emphasizing how community plays a role in every stage of the customer journey. The conversation also explores PartnerStack's partner ecosystem platform (PRM) and its integrations with tools like HubSpot, as well as the rise of B2B creator marketing and the importance of in-person connections for building strong customer relationships. Sid shares personal stories, including his visit to Freshworks India, along with his top book and TV recommendations. He also explains why allocating 20 percent of a marketing budget to community-building initiatives is a strategic investment.

A seasoned Marketing leader with a decade of experience in Tech and SaaS, Evett Baranov specializes in Account-based Marketing (ABM) with expertise in Field Marketing, digital strategy, and Partner Marketing. Having led programs across APAC and EMEA, she brings a global perspective to driving targeted engagement and revenue impact. Now based in Sydney, she focuses on data-driven ABM strategies that align Sales and Marketing for business success.Watch this episode and learn:How Workday's ABX model complements demand gen without overlapThe FIRE score framework for smarter account selectionWhy ABM success starts with targeting the right accountsHow to measure ABM impact beyond MQLs and pipeline

Adam sits down with Carolina to discuss how to make the most of your sponsorships, when it's the right time to host your own event, and how to measure the ROI of your investments in trade shows.

Send us a textCoach Rathke is the Activities Director at Lone Jack High School. Prior to that he was a Physical Education Teacher at Rogers Heritage High School in Rogers, Arkansas, where he coached Track and Field, specializing in the throwing events. Rathke spent 8 years at William Chrisman as the Head Track and Field Coach, He was the Assistant track and field Coach for Cloud Community College in Concordia Kansas along with spending time at the University of North Texas. Rathke was also involved with CoachTube.com as the VP of Track and Field Marketing. Coach Rathke has a passion for and specializes in neurological-based practices. He holds a USATF L2 certification in throws, a Reflexive Performance Reset Level 3 certification, and a Square One System Level 2 certification. Coach Rathke has been through the Pinnacle Performance Biomechanics program as well as the Functional Movement Screen Level 1. Rathke was an All-American in the Discus at Barton Community College and He has a Bachelor's Degree in Exercise Science from Hastings College where he also competed in Track and Field earning honors as a 3x All-American and School Record holderhttps://x.com/coach_rathke?s=21https://simplifaster.com/articles/improving-athlete-nervous-system-tyler-rathke/https://youtube.com/@platesandpancakes4593https://instagram.com/voodoo4power?igshid=YmMyMTA2M2Y=https://voodoo4ranch.com/To possibly be a guest or support the show email Voodoo4ranch@gmail.comhttps://www.paypal.com/paypalme/voodoo4ranch

Fabiana Brunetti is a dynamic marketing leader with nearly two decades of experience spanning ABM, Field Marketing, Digital Marketing, and Demand Generation. As Director of Global ABM Worldwide Strategies at Pure Storage, she drives data-driven strategies to align Sales and Marketing, foster collaboration, and scale personalization. Known for her innovative approach, Fabiana has created a world-class ABM program at Pure Storage with impressive results.   Watch this episode and learn: Why Field Marketing is a great foundation for ABM How to apply data to account selection and prioritization How to Scaling personalization with AI The power of collaboration in ABM success

Invitée :  Leila Nigou, Senior Field Marketing Manager, Contentsquare.     Dans cet épisode, je discute avec Leila Nigou, Senior Field  Marketing Manager chez Content Square, de son expertise en marketing B2B, en particulier dans le secteur du SaaS. Leila explique le rôle clé du Field Marketing Manager dans la conception de campagnes ciblées pour améliorer la présence de la marque et générer des leads, tout en soulignant l'importance d'une collaboration étroite avec les équipes commerciales. Nous explorons comment le Field Marketing est à la fois opérationnel et stratégique, avec des exemples concrets de son travail d'intermédiaire entre les initiatives globales et les spécificités du marché local. Leila partage également les défis rencontrés dans la coordination globale-locale, ainsi que son approche pour mesurer l'efficacité des campagnes par des KPI pertinents. Elle conclut en mettant en avant l'importance du Field Marketing dans l'expérience client et la nécessité de bâtir des relations solides en mettant les clients au centre des initiatives marketing. -- Au menu de cette conversation entre Leila et Mony : 0:04 Introduction au Marketing B2B 0:51 Le Rôle de Field Marketing 2:19 Lien Global et Local 4:58 Coordination entre Équipes 6:05 Défis du Field Marketing 7:26 Équilibre Stratégique et Opérationnel 11:27 Mesurer l'Impact du Marketing 16:13 Contribution à l'Expérience Client 18:04 Stratégies de Témoignages Clients 21:11 Quand Embaucher un Field Marketing Manager 22:42 Conseils pour Maximiser l'Impact Références : LinkedIn de Leila https://www.linkedin.com/in/leila-marie-nigou/ Contentsquare: https://contentsquare.com/  -- ⚡ Connecte-toi à Mony⁠ ⁠⁠⁠⁠ici⁠⁠⁠⁠⁠. Je suis Mony Chhim et je suis freelance LinkedIn Ads pour entreprises B2B (45+ clients accélérés)

John Paradine was there on Day One of Red Bull, when the first can was officially sold in the USA. In this podcast, he shares stories about the way Red Bull established themselves in the USA - and the unorthodox ways they went about building the marketing organization (and their approach to ROI). Field Marketing was (and still is) a huge element in Red Bull's marketing mix, and on this podcast we share the insights of how anyone (brand, operator or creator) could utilize that mindset to be successful. Show Notes: John Paradine (Linked In): https://www.linkedin.com/in/johnparadine/ Robby Naish: https://www.redbull.com/us-en/athlete/robby-naish Shane McConkey: https://snowbrains.com/15-years-gone-still-inspiring-shane-mcconkey1/ Pete Moran: https://www.linkedin.com/in/pete-moran-348a154/ San Francisco Peninsula: https://www.thesanfranciscopeninsula.com/ SF Peninsula Super Rider Project: https://www.youtube.com/watch?v=CHqGcGxmvGw BPC: Trail Karma (desktop version only): https://www.trailforks.com The War Of Art (book): https://amzn.to/3BVzvYq Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

A three-tier showstopper cake may have beautiful pipework and neatly done icing, but if it's overbaked and dry on the inside, it's not a good cake.The same is true for marketing. If it has no message but it's beautiful, it's not good marketing. Focusing on substance over style is one of the many lessons we're taking from The Great British Baking Show in this episode.Together with the help of our special guest, VP of Corporate Marketing at Trellix, Sara Aiello, we talk about being brand classy, going for substance over style, and trusting your gut.About our guest, Sara AielloSara drives impactful brand and communication initiatives that inspire, inform, and elevate global businesses. At Trellix, she led the brand launch of Trellix from FireEye and McAfee Enterprise. Previously, as Head of Growth & Engagement for Amazon's large item business, she accelerated business growth and customer engagement. At BlackBerry, as Vice President of Field Marketing, Sara led global marketing and sales enablement teams, enhancing the company's technology recognition. During her tenure at Cisco, she spearheaded the security customer experience practice, significantly advancing customer adoption. She also led the successful marketing strategy for a billion-dollar service rebrand. As Director of the Executive Briefing Center for Cybersecurity at The Boeing Company, Sara's expertise in customer experience played a pivotal role in securing critical contracts.Sara holds a Master of International Business from Seattle University and a Bachelor of Science from Clarkson University.What B2B Companies Can Learn From The Great British Baking Show:Be brand classy. Create content that has integrity and stands proudly for your brand. Think about making something that's evergreen instead of trendy or reactive. Sara says, “You can never go wrong with being brand classy. Something that lives on, endures. Sometimes you'll want to take a quick hit at a competitor or something like that, but that's not going to age well. And so always be kind of brand classy in what you do.”Go for substance over style. Every so often in The Great British Baking Show, a contestant will create a beautiful confection that doesn't taste as good as it looks. That's when Paul Hollywood says, “Style over substance.” In content, you want to make something that has meaning while also being visually attractive. So always think about your message first before focusing on the beauty of it. Sara says, “You have to actually know what you want to say first before you start thinking about how beautiful or whimsical you want it to look.”Trust your gut. Tune in to what feels right and rings true to your brand. In The Great British Baking Show, contestants have to navigate the technical challenge often based on their gut alone, having to make a cake based on directions like, “Make a genoise sponge.” You may not always have all the information in marketing either, but Sara says, “Be comfortable with not having all your information.” Trust that your gut will lead you in the right direction.Quotes*”One thing we haven't hit on is the storytelling aspect. You really identify and make memories with the bakers and the way that the show tells their backstory. And so you feel really connected. And I think that marketers should remember the power of storytelling. A lot of times, we want to go into stats and figures, but that's really not going to engage our emotional side of our brain, which is what we need to be persuaded.”*”ROI, marketers love to talk about this. I think it really comes down to setting clear goals. A lot of times, especially when it comes on the brand side as opposed to the demand side of marketing, it isn't super easy to see and have metrics, so it's really important to set clear goals from the start. So then you can see if you're succeeding or not.”Time Stamps[0:55] Meet Sara Aiello, VP of Corporate Marketing at Trellix[1:00] B2B Marketing Lessons from The Great British Baking Show[5:10] Behind the Scenes of The Great British Baking Show[11:11] Relating The Great British Baking Show to Marketing[17:52] The Importance of Visuals and Positivity in Marketing[23:24] The Human Element in B2B Marketing[25:46] The Power of Storytelling in Marketing[34:25] Building the Trellix Brand[38:04] Engaging Content Strategies[46:35] Final Thoughts and Advice for Marketing LeadersLinksConnect with Sara on LinkedInLearn more about TrellixAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Host Rob Reed welcomes some serious local retail powerhouses to the Clicks to Bricks podcast today: Alex Nocifera and Brian Monahan. Alex, a serial entrepreneur Rob has known for over a decade, returns to the show. Following a successful exit in local marketing and founding Field Day, which was featured in episode 29, he's now focused on his latest venture, LOMA, which he co-founded with Brett Campbell, another former guest from episode 30. Joining him is Brian Monahan, Global Client President and Head of Retail Media Solutions at the agency powerhouse Dentsu. Together, they discuss the shift toward local store marketing, exploring how local activations and media drive foot traffic, boost frequency, and connect businesses with the communities they serve. This is a great episode in a new format we are exploring, so be sure not to miss out. Thanks for listening!Key Points From This Episode:Where guests are joining us from today.A fun fact about Brian Monahan that most people might not know.What Alex has been up to since Field Day and more about LOMA.How Brian ended up at Dentsu and what they do there.Alex speaks to where the pain is that's preventing franchise brands from unlocking the potential of local.Brian shares his thoughts on the idea of mistaking activity for impact; what is the unlock?Alex shares why they're still working with paper mail and how influence can come in many different ways.The franchise profile: dealing with the franchisee and the possible disconnect.We discuss the idea that retailers are becoming media networks.Brian's take on Walmart's store-level support through socials and why more retailers haven't followed it.LOMA being built to work for big companies: centralizing the workstream. Alex unpacks three core constituents in retail.Going back to the good old-fashioned match market test.Thoughts on trends and big shifts expected for 2025.Links Mentioned in Today's Episode:Alex Nocifera on LinkedInLOMABrian Monahan on LinkedInDentsuEp 29: Alex Nocifera is the Founder and CEO of Field Day, the Local Marketing Activation PlatformField DayEp 30: Brett Campbell is Vice President of Field Marketing for Tropical Smoothie Cafe, and this episode is a deep dive into LSM: local store marketingGood to Great: Why Some Companies Make the Leap...and Others Don't: 1Clicks 2 Bricks Marketing Leaders Coffee Chat

Tune in to Business Influencers Podcast, featuring Leasa Neaves, Founder & CEO of LN Leadership Partners, hosted by Chris Salem. With over 25 years in Field Marketing, Sales, and Leadership, Leasa shares strategies for aligning teams, driving growth, and unlocking potential. Elevate your leadership for transformational outcomes. Don't miss insights that fuel sustainable success. Host : Chris Salem Guest : Leasa Neaves You can Reach Leasa @ linkedin.com/in/leasaneaves #SelfLeadership #EmpowerYourself #PersonalGrowth #CareerSuccess #LeadershipDevelopment #Resilience #ConsciousLeadership #UnlockYourPotential

In this epiosde we talk to the Head of Marketing Partnerships and Influencer Marketing at Wix, Sarah Adam. Sarah has over 10 years experience in various B2C and B2B SaaS Marketing roles, from PR, Field Marketing and Content to Partner Marketing and Influencer Marketing. Sarah is focusing on Wix's new end-to-end web creation platform for Agencies and Enterprises, called Wix Studio.

Mark Boothe, CMO of Domo, is passionate about driving business growth through marketing initiatives. In his previous role as VP of Community, Partner, and Field Marketing, Mark and his teams established new and strengthened existing programs to address customer pain points and create a greater sense of community. They also executed campaigns, programs and events that showcase the value of the Domo platform. Before joining Domo, Mark spent more than 10 years working in customer relations and marketing at Adobe and worked at Instructure as its senior director of customer marketing. He received his MBA from Utah State University and a bachelor's degree from Brigham Young University. Outside of work, Mark enjoys spending time with his family and traveling.

Ask yourself: “What is the magic of my brand?” Every brand has it. It's the special offering your company has that no other one does.That's where you focus the message of your content. And it's one of the things we're talking about today.In this episode, we're learning from the magic of the world of Disney. With the help of our special guest, Domo CMO Mark Boothe, we'll talk about working your magic, focusing on feeling, and the power of distribution.About our guest, Mark BootheMark Boothe is Chief Marketing Officer at Domo. Mark brings over 15 years of diverse marketing experience and is passionate about driving Domo's business growth through marketing initiatives. His mission is to empower all Domo customers and prospects with the insights and tools they need to make better business decisions and achieve their goals. In his previous role as VP of Community, Partner, and Field Marketing, Mark and his teams established new and strengthened existing programs to address customer pain points and create a greater sense of community. They also executed campaigns, programs and events that showcase the value of the Domo platform.Before joining Domo, Mark spent more than 10 years working in customer relations and marketing at Adobe and worked at Instructure as its senior director of customer marketing. He received his MBA from Utah State University and a bachelor's degree from Brigham Young University. Outside of work, Mark enjoys spending time with his family and traveling.What B2B Companies Can Learn From Disney:Work your magic. Whatever the magic is that your brand has, that magic that sets you apart from competitors - make that the focus of your content. Mark says, “For Domo specifically, what's our magic? We're really, really good at helping people to use data effectively. We can help them make accessible interactions and interactive automations and simple integrations. We help people get value out of their data. And so for us, that's what the magic is. So we have to make that simple. We have to make it easy. We may have to make it understandable and the product has to work. That's what remembering the magic looks like for a software company that's selling visualization and BI and automation software.”Focus on feeling. Does your content feel like it's part of the brand? Does it all evoke the same feeling? Ian says, “One of the things that Disney understands so well is the importance of the property fitting into their overall brand, but that the properties all are standalones. And I think that this is not something that we really understand in marketing. Like, we get obsessed with the colors or the style. We obsess over making it look right instead of feel right. But Disney, the brand is all about the way it makes you feel.”Have a distribution plan for your content. Before you make any content, make sure you have a plan to get it out in the world, and in front of the right people. Mark says, “For so long the phrase has been content is king. But my fight would be that distribution is emperor. Yes, content is really, really important. And it's amazing what you can do with really good content, but you can do a heck of a lot more with really good content that has exceptional distribution behind it. I can do really good things with really bad content that has exceptional distribution strategies and tactics put behind it. The key is, how do you make sure that you're developing and creating and synthesizing really good content that you can then put the right kind of resources behind so that you get it in front of the people that you really care about?”Quotes*”For so long the phrase has been content is king. But my fight would be that distribution is emperor.”*”I'm a big fan of test, test, test, test, test, test, and learn. But you live in a world today where you can make micro optimizations to pieces of content and things. So use the technology and the things that are in place to be able to make the micro changes you need to make content work.”*”Content is everyone's responsibility at this point. No matter what discipline you are in within marketing, you are a content marketer. We get so caught up sometimes then, ‘Hey, this quarter we're going to do X number of blog posts.' Why? To what end? ‘We're going to create this many YouTube videos.' Okay, ‘we're going to create a whole bunch of stuff on TikTok.' Great! Like, what's the purpose? And backing up enough to say, Who's the audience? If your ICP is for a certain amount of these accounts that look like this, and these people who buy like this and need these things, and yet you're talking to all of them in the same way, you're going to fail.”*”Take the time to create really, really good content. We're not in the days anymore of ‘If you build it, they will come.' There is more content generated right now than in any other time. So just to build good content doesn't get the job done. Building good content and then having that distribution strategy and then being willing to make the micro changes you need to, you'll give it a good shot.”*”Don't be afraid to fail sometimes. If failure is, ‘We learned a whole lot of stuff and we won't make that same mistake again,' then it wasn't really failure.”*”Make sure as a marketer, you're staying true to the creative piece of your job, but that you're using data to make sure that it's all a strong reality. Cause I think too often, we can fall to either side, whether it's we're falling too hard on the creative side or we're falling too hard on the data side. And it is, it's an art and a science. So nail both the art and science.”Time Stamps[0:55] Meet Mark Boothe, CMO of Domo[2:33] The Launch of Disney Plus[4:25] Disney Plus Marketing Strategies[7:36] The Impact of Disney Plus on Consumers[18:13] Content and Distribution in B2B Marketing[22:05] Creating Quality Content in Business[22:20] The Importance of Distribution Strategy[22:43] Learning from Failures[22:58] Challenges in Content Creation[25:21] Investing in Brand and Community[27:14] The Role of Community in Customer Retention[28:25] Evaluating Content ROI[29:32] Building a Customer-Centric Community[32:00] The Impact of Community Initiatives[35:50] Balancing Creativity and Data in Marketing[37:57] Advice for other CMOsLinksConnect with Mark on LinkedInLearn more about DomoAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this episode of Let's talk ABM, we speak to Lindsay Baggett, who heads up Account-based Marketing at Tanium. Now 24 months into her role at this leading security and system management company, she's built a formidable ABM engine. Previously, Lindsay led the Field Marketing and ABM efforts at companies including Couchbase and Gong. Watch this episode and learn about: Why ABM shouldn't be ‘random acts of marketing'! A focus on progress versus perfection Why defining ABM is so important What makes great Sales and Marketing alignment And much more… !

Dave is joined by Emir Atli, the founder and CRO of HockeyStack. Emir shares insights on his strategic content creation on LinkedIn to building a robust attribution platform that helps B2B marketers optimize revenue and understand customer journeys.Emir and Dave cover:How Emir and his team built a LinkedIn audience before launching their product and turned engagement into a strategic advantageUsing custom reporting and attribution to make better B2B marketing decisionsCreating data-driven content with HockeyStack Labs to build trust and establish thought leadershipTimestamps(00:00) - - Intro (04:30) - - Early Days at HockeyStack: Outreach and Launch (12:07) - - Scaling Content Distribution and Launching Podcasts (13:32) - - Transitioning to Event and Field Marketing (18:39) - - Transitioning from CMO to Media Company CEO (27:30) - - How to Build Trust at Scale (31:24) - - Content Marketing Benchmarks and Data (34:08) - - Sample Sizes, Metrics, and Context in Research Reporting (42:33) - - How to Actually Use Reporting Tools (43:50) - - Creating Custom Reports and Templates (46:30) - - Tracking Traditional Touch Points Digitally Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

This week, Erica sits down with Elle Hvozdovic, Senior Marketing Manager of Brand Growth & Expansion at CAVA. In this episode, Elle shares invaluable lessons she's learned throughout her career journey hopping industries, dives deep into field marketing, and gives us an inside look at how CAVA thinks through strategic brand partnerships and brand expansion across the country. Here's a peek at what we cover in this episode: [00:03:09] - Elle walks us through her background in professional sports marketing (working in marketing for both Major League Baseball and the PGA Tour), moving over to brand marketing for [solidcore], and eventually landing her role at CAVA. She also shares what sparked her decision to go to grad school and gives advice for listeners considering their next career moves (educational and beyond). [00:14:03] - Elle dives deep into Field Marketing and explains how to utilize local creators and marketing team members to generate buzz around your brand and bring consumers in store. [00:20:07] - Elle gives us a peek into the brand partnership strategy at CAVA, revealing how the brand strategically chooses their partners (hint: value alignment is so important!). She also shares a real life example of the full, lengthy process behind executing a great partnership from her days at [solidcore]. [00:31:14] - Elle explains the marketing strategy CAVA employs when entering a net new market and gives us a behind the scenes look at their recent launch in Chicago. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Elle's episode: Online to Offline: Translating Brand Messaging Across All Channels | Kewanna Donaldson of Glossier How Strong Branding + Community Influences Retail Demand | Lauren Murphy of Fishwife The "Staying Power" of Strategic Brand Partnerships | Namita Gupta of SoulCycle ____ Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Elle on LinkedIn Check out what CAVA's up to: Instagram | Facebook | Twitter (X) | TikTok Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

Au programme de la conversation entre Marie et Mony : 01:07 Les grands défis en B2B pour 2023  03:04 Bien gérer les outils 04:20 Les erreurs les plus fréquentes dans le marketing B2B 09:30 Le contenu, la clé de voûte de la communication 14:45 Les opportunités dans le B2B pour 2023 22:30 La chose sur laquelle Marie a changé d'avis 27:20 La ressource essentielle Mais aussi beaucoup d'autres sujets ! Références abordées :  LinkedIn de Marie : https://www.linkedin.com/in/marie-lorphelin-4516768b/ Content Marketing Institute : ⁠https://contentmarketinginstitute.com/⁠   --  ⚡ Connecte-toi à Mony ⁠⁠ici⁠⁠. Je suis Mony Chhim et je déploie des programmes LinkedIn Ads qui amplifient les demandes entrantes et opportunités des entreprises B2B avec un panier moyen annuel > 10k€/an. 45+ clients accélérés.

In this episode, Liat Kozuch, Field Marketing Lead at Hyro shares insights into her background & Hyro - an AI powered virtual assistant for healthcare systems, what she is currently most focused on and excited about, advice for emerging leaders, and more.

In this episode Erik Torenberg sits down with Jason Lemkin, the founder and CEO of SaaStr, a venture firm, podcast network, event series, and the world's largest community for B2B/SaaS founders. This candid conversation focuses on SaaStr's business model at the intersection of VC, media, and events. Jason also covers why all VC's need to nail the right amount of marketing, what 'edge' looks like in venture, why Jason never created a YC for SaaS, and the distinctions between business models that seem scalable versus those that genuinely achieve exponential growth. -- SPONSORS:

Summer is quickly approaching, which means that we're in full CERTIFIED mode at the Certiport office. We are weeks away from our annual CERTIFIED Educator Conference.  Taking place in Orlando, FL, June 17-19, CERTIFIED is the only education conference dedicated exclusively to exploring the full promise of certification in the classroom—by providing administrators, teachers, and industry experts with an engaging, energized forum for professional development, sharing their ideas, and experiences.  In this episode, we chatted with our Corporate Events Manager, Dominique Delbar and Director of Field Marketing, Ben Lambert. They gave us an inside view of CERTIFIED 2024, including an overview of the keynotes and breakouts, what parties are happening, and how to get involved in the student competitions. We talked about the total costs to attend, so you can budget with your districts and administrators ahead of time. Finally, we took a stroll down memory lane to talk about how CERTIFIED has changed over the years, and what new resources are available to help teachers year-round.  We can't wait to see you all at CERTIFIED this year! Get more information here: https://certified.certiport.com/conference/.  Get other ideas for your classroom on our blog: https://certiport.pearsonvue.com/blog.  Connect with your fellow educators before CERTIFIED this summer in our CERTIFIED Educator Community here: https://www.linkedin.com/groups/8958289/.

Partner with Trusted American Insurance Agency (TAIA) - educational and field marketing services for health insurance agents across the US! More details at https://brokers.taia.us/ The Trusted American Insurance Agency City: Roseville Address: 201 Creekside Ridge Court, Suite 200 Website: https://taia.us/

We're diving deeper into the intersection of marketing and technology by tackling a familiar marketing and event challenge: how to achieve ever-evolving goals with the same limited resources. Enter GenAI to revolutionize the playing field.   Our guests this episode, from some of the world's most renowned brands, share how they've been using AI to succeed in a variety of marketing and event goals. We're bringing you insights from Kieran Flanagan, CMO at Zapier, Meghan Keaney Anderson, VP of Marketing at Jasper, Jaime Hunt, CMO at Old Dominion University, and Angie Smith, former Head of Experiential Events and Field Marketing at Atlassian. Check it out!

In other ABM Done Right Podcasts, including the one with the CMO of Hushly, we talked about the state of ABM in cybersecurity and other industries that are in a crowded, undifferentiated space where transactional sales are prevalent. In this podcast with Michelle Radlowski (Senior Director, AMS & EMEA Regional Marketing and ABM at DigiCert), we explore:1. Why most ABM programs in cybersecurity are not leading to higher deals and greater ARR, GRR and NRR growth. There are 4 main reasons!2. Why many cybersecurity firms report 10% YoY drops in enterprise deals closed.3.  The role field marketing is playing in ABM, especially if you want to move accounts to revenue.4. How teams should be integrating and taking an account-based GTM approach.5. How DigiCert is taking a crawl, walk, run approach -- and the testing that the team completed before moving forward with ABM.6. The account-based enablement that's needed across the board for marketing, sales, field marketing and customer success teams. 

Jeremy Burton is the CEO of Observe and a board member of Snowflake. He has a background in product management and marketing, with experience at companies like Oracle, Symantec, and Dell.In this episode of the Revenue Builders Podcast hosted by John McMahon and John Kaplan, Jeremy Burton, CEO of Observe, shares insights from his transition from working at large companies to leading a startup. He emphasizes the importance of introspection and humility, building a culture of open feedback and discussion, and understanding the continuous process of product-market fit. He also discusses the potential of AI to transform industries and increase productivity, while acknowledging its limitations.Tune in to this conversation with John McMahon and John Kaplan on the Revenue Builders podcast.HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:09:01] Importance of optimism and comfort with the unknown in a startup[00:10:53] Importance of being prepared to make mistakes and learn[00:13:11] Pride is detrimental, need to readjust and reassess decisions[00:19:42] Look for a startup that could become a big company[00:21:50] Importance of humility and listening to customer feedback[00:26:01] Building for larger enterprises can have a stronger value proposition[00:29:30] Focusing on solving customer problems rather than cool features[00:40:31] Skill sets of sellers and understanding users and enterprise[00:47:38] Generative AI can automate troubleshooting tasks and improve efficiency[01:00:00] Marketing's role in making sales successfulADDITIONAL RESOURCESLearn more about Jeremy Burton and about their company:https://www.linkedin.com/in/jburton0/https://www.linkedin.com/company/observe-inc/Download our Sales Transformation Guide for Leaders:https://forc.mx/3sdtEZJHIGHLIGHT QUOTES[00:54:33] "And I think all of those kinds of industries where a domain expert is required to explain, they're sort of the gatekeeper and you've got to pay them a lot of money. I think that interface is changing. It's going to be blown wide open. And so, if your value is in doing this translation from complicated domain specific language to layman's, you find somewhere else to add value because that's not going to be it."[00:55:52] "But the number of people that can then interact with that is going to be an order of magnitude greater. And so you better make sure your system can scale because more people are probably going to engage. There's a whole bunch of sort of caveats that I think almost every software company is going to have to think through, which is why, if you don't have someone really important in your company working on this, then you're making a mistake."

In this episode of Let's talk ABM, Declan chats to Avishek Chakrobarty. Avishek's professional career in Sales and B2B Marketing has led him to his current role as Head of the ABM Center of Excellence at Kyndryl. He's on a mission to enable Kyndryl's Field Marketing teams to grow priority accounts. Here's what they cover: What is an ABM Center of Excellence How ABM acts as a bridge What is Social and Customer Emminence How to do account scoring

Event marketers are given a lot of responsibility (often >50% the marketing budget!), and expected to juggle multiple roles, but we've learned one thing they all wish to get more: mentorship.That's why we're ECSTATIC to host this panel of global events management rock stars to share their wisdom with you (and amongst themselves) about:✅ What they are trying to accomplish in 2024✅ How they are currently working on their career✅ What helped them get to where they areWhen we thought of building a community from a podcast for and by event marketers, a panel like this was a big goal.Matt is joined by Jon Wolff, the Global Events Manager (SSG) at Lenovo, and he's also reunited with Nancy Touhill, who serves as the Director of Global Event Marketing at LexisNexis Risk Solutions, and Tavar James, the Senior Director and Global Head of Field Marketing and Events at Riskified.Don't miss out on this insightful conversation!Connect With ThemNancy Touhill: https://www.linkedin.com/in/nancy-touhill-2a419831/ Tavar James: https://www.linkedin.com/in/tavarjames/ Jon Wolff: https://www.linkedin.com/in/jondwolff/ Connect With MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/    On my Company: https://rockwayexhibits.com/     

Michael Koscielny, MBA, CPCU, CIC, is founder and chief executive officer of Born2Lead, LLC. He has more than 40 years of experience creating effective teams and innovative processes for underwriting and pricing. He serves as the Director of Field Marketing for The University of Olivet since July of 2023. He is an Instructor for The National Alliance and The Institutes. Koscielny has held many roles in the 27 years as a volunteer for The Institutes CPCU Society, including as president of the CPCU Society Leadership Council in 2017 and of the Underwriting Executives Council. He lives in suburban Chicago with his wife, Deborah, and dogs, Wiley, and Teddy. He has written numerous articles and given many presentations. He published his first book, Born2Lead: Lessons in Leadership in 2023.Born2Lead, LLC 

This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about B2B vendors being product-led or sales marketing-led. Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, in our marketing studio to discuss a recent post by his old chums at Forrester that asks is Field Marketing in Crisis? written by Daryl Wright and Nicky Briggs and shares some advice on how corporate marketing and the field can work better together. We end the show in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares a thought on the function of content in our organisations and how to define the career ladder for those working in this discipline. The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn As mentioned in this week's episode: Ian's Tuesday 2¢ Blog Robert's company: The Content Advisory Robert's latest book on Amazon.com The Content Advisory Blog Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media – on YouTube Ole Ola by Pitbull on YouTube Please get in touch if you have any thoughts or suggestions on the topics we discuss. Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we are joined by André Silva. André is currently working at Merck in the Cannabis, F&B, and Clinical Testing fields. Merck is a leading pharmaceutical company that focuses on research and development in various areas, including cannabis and food and beverage. Topics: 1. What are the main compounds tested by labs? 2. How do industry providers support research and quality control testing? 3. What are the main roadblocks in the development of the testing market in the E.U.? * Twitter - @TheCannabisRev2 * LinkedIn - @thecannabisreview * Episode Library - https://www.thecannabisreview.ie

Marketing is generally a one-way conversation. You tell your audience what to buy, period, end of story. But what if we could change that dynamic and actually give our audience some control over our campaigns?You might argue that you already listen to the voice of the customer through surveys and testimonials. But have you ever really used their feedback to make a game-changing decision in your business? Well, today's the day we flip the script and let the audience take charge.On this episode of Remarkable, we're soaking up marketing lessons from the UK hit series Love Island. Because Love Island is a show that relies on its audience to make those critical decisions, audience members can literally decide whether an islander will stay or go. This might be why the show earned itself a dedicated following. Without that audience participation, it wouldn't be the Love Island we know and…well, love. So tune in as we unpack the marketing gold that is Love Island. We'll show you how to hook your audience on your content by tapping into the power of their input. Get ready to learn how to make your customers an integral part of your decision-making process and create an unbreakable connection with them. It's time to let your audience take control and revolutionize your marketing approach.About Love IslandLove Island is a reality tv/dating game show where beautiful single people are invited to stay in a tropical villa together in search of love. Drama unfolds when new islanders arrive, they're given challenges, or contestants fail to match up and get kicked off the island. One couple will win a cash prize. ($100,000) They often also leave with sponsor and branding deals, and lots of new Instagram followers.It was originally a popular series in the UK created by ITV Studios (2005 and 2006 was Celebrity Love Island, then returned in 2015) The U.S. started its own version in 2019. Now 22 versions of Love Island exist worldwide.About our guest, Kailey RaymondKailey Raymond is Director of Enterprise Marketing at Segment. There, she is building a full-funnel Enterprise Marketing motion including ABM, thought leadership, upsell/cross-sell and outbound programs. Prior to Segment, Kailey started the Customer Marketing team at AlphaSense, built local communities and revenue at Hired in both Sales and Field Marketing roles and grew a global community of career transitioners and partners as the second employee of a STEM bootcamp.What B2B Companies Can Learn From Love Island: Give your audience agency in your brand. Ask for their feedback and incorporate it into your marketing. By showing them you're listening and taking action based on their feedback, you show that you care about them. It creates a mutually beneficial relationship and forms a connection. Love Island actually has its own app. And people watching can vote for their favorite couples, as well as decide on who stays on the island and who gets kicked off. So every viewer has some power over the fate of each islander, so much so that the show becomes quite addictive. Ian says, “Giving the audience agency is ridiculously powerful.” Get your audience involved in the decision making and they'll be hooked on your marketing.Engage with your audience in real time. The goal is to respond and interact with your audience in as quick of a timeline as possible. So build the muscle of quick response times on your marketing team. And leverage AI to speed up that process. Being able to interact with your audience provides a personalized, human experience. On Love Island, producers are sourcing viewer tweets in real time and showing them on screen to add dimension to the show. So as a viewer, the chance that your tweet could be part of the show makes your participation all the more appealing.Quotes*”The show requires engagement, it requires the audience to participate, or it would destroy the fabric of the show. Like, I can make a difference in getting this person voted off. Giving the audience agency is ridiculously powerful.” - Ian Faison*”The real-time audience interaction that they've embedded within the show allows you to feel like you're a part of their journey. It makes you want to watch. Every episode you have vested interest because you could be helpful getting somebody you don't like watching booted off the island or giving them the chance to win a hundred thousand pounds. So I think that they created this special sauce with being able to bring in multiple different channels with social, going along with video at the exact same time, and getting the audience interaction live.” - Kailey Raymond*”You absolutely have to have an on-demand component. You have to have a live component to some of your stuff. But if you're not creating on-demand content that's easily streamable, accessible, multi-platform, you are missing out on a massive demographic.” - Ian FaisonTime Stamps[1:28] Get to know Kailey Raymond, Global Executive Content Marketing Lead at VMware[5:00] Tell me more about Love Island[6:44] What's the story behind how Love Island was made?[10:27] How did Love Island rise above the noise of other reality dating shows?[16:29] How can you leverage key storylines to create interest for your audience?[18:56] What marketing lessons can we glean from Love Island?[25:21] What does Love Island teach us about responding in real time?[30:12] What we can learn from viewer statistics[33:58] How does Love Island use partner marketing?LinksWatch Love IslandConnect with Kailey on LinkedInLearn more about SegmentAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios), Dane Eckerle (Head of Development), Colin Stamps (Podcast Launch Manager), Anagha Das (B2B Content Marketing Manager), and Meredith O'Neil (Senior Producer). Remarkable was produced this week by Meredith O'Neil, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Success in marketing is a two-way street. It's more than just attracting the right audience, it's also about getting the right people in your team to bring your vision to life. Whether you're looking to build brand awareness or fill seats at your next event, it all comes down to creating impact through people. And for event marketers, the stakes are even higher.  Today we talk with Rachel Behrens, a marketing and events expert with over 12 years of experience, currently leading the webinar strategy and execution along with in-person Field Marketing and executive event planning for Workiva. Rachel previously worked as an agency event planner handling pre-event and on-site logistics for programs both nationally and internationally. When she's not busy planning events, Rachel enjoys spending time with her family in Iowa. Stay tuned for Rachel's insights and practical tips on successful marketing and event planning. Join us for an in-depth episode of Rachel's journey as a marketing events expert and find out how she strikes the perfect balance between virtual and in-person events. You'll also learn how Rachel ensures attendee safety and comfort during VIP events, and gain valuable tips on working with sales teams to drive results. We'll also explore technology and how event professionals can stay up-to-date on the latest industry trends.  Buckle up, and get ready for a thrilling ride through the world of marketing, where every turn is a new opportunity to connect.  Highlights:  01:40   Rachel's journey that leads to her current role at Workiva 04:15   The most memorable event Rachel has ever worked on 08:00   Rachel's best practices for incorporating DEI into her event planning processes 13:54   Finding the balance between virtual and in-person events 16:09   Ensuring attendees feel safe and comfortable while delivering VIP events 20:08   Tips on working with a sales team to develop strategies that drive results 24:09   The impact of technology on the events industry and the latest innovations 29:40   How Rachel stays up to date on the latest event trends 32:09   The event Rachel thinks every event professional should attend once a year RESOURCES MENTIONED: Splashthat Vendry Newsletter - the modern way to source venues, vendors, and inspiration for their events Bizbash Judi Holler Podcast Corporate Event Management Association CONNECT WITH YANIQUE DACOSTA: Website: ⁠⁠⁠http://eventist365.com/⁠⁠⁠ ⁠⁠⁠YKMD⁠⁠⁠ Follow Us on Social Media: Host ⁠⁠⁠@MissYaniDoesStuff /facebook⁠⁠⁠ ⁠⁠⁠@YaniDoesStuff / Twitter⁠⁠⁠ ⁠⁠⁠@yanidoesstuff / Instagram⁠⁠⁠ ⁠⁠⁠YDaCosta / LinkedIn⁠⁠⁠ Graphic Design Firm for Corporate Events ⁠⁠⁠@TheYKMD / Facebook⁠⁠⁠ ⁠⁠⁠@theYKMD / Twitter⁠⁠⁠ ⁠⁠⁠@theykmd / Instagram⁠⁠⁠ ⁠⁠⁠YKMD Visual Communication / LinkedIn⁠⁠

Gabe Graham is a marketing and sales executive with deep knowledge of developing and implementing digital-first marketing strategies. He is the Director of Growth and Field Marketing of Accela, a unified suite of cloud solutions for local governments.  Prior to Accela, Gabe spent nearly two decades at H&R Block, starting as a marketing manager and exiting as their Director of Marketing Strategy. In this episode… Marketing is a notoriously difficult facet of business. A myriad of factors can determine what works and what doesn't, resulting in trusted marketing models failing. Companies don't only need strong marketing but someone to lead the program — someone able to adapt to changes and find new business. So what are some of the core elements of this marketing approach? In this episode of the Revenue Engine Podcast, Alex Gluz talks with Gabe Graham, the Director of Growth and Field Marketing at Accela, to discuss his successful marketing program at the company. They touch on the first year of growth, how Gabe approaches field marketing, and leading collaboration among teams. The two also discuss the current state of marketing and how new technology is shaping it.

[Ask Vince] Firing Fan Fav Coaches, Acquiring More Space, & Baseball Field Marketing

We have a YOUTUBE! https://youtube.com/@HalfWattPod Adam Moscherosch joined Milwaukee Tool in 2013 and is a part of the company's Hand Tools, Storage, & PPE team. Currently, he is responsible for overseeing the strategy and product development for the company's fastening and electrical hand tools.  Prior to joining Milwaukee®, Adam worked as a Field Marketing and Sales Representative and holds a Bachelor of Business Administration from the University of Wisconsin-Madison. If you want to voice your opinion the please write to us. Halfwattpod@gmail.com Tell us about your thoughts on the show, opinions on our topics and general knowledge that you might want to share with your peers. As well, if you have stories from the field, terror ridden horror job sites, or praiseworthy work done well, or even funny anecdotes the write us and we'll share them on our round table episodes! You can follow us on Instagram @halfwattpod where you can enter for contests and keep up with new from our show.  

In this episode, Arthur Castillo and Tom Hunt share field marketing secrets. Learn about dark social, peer-to-peer events, content capture, revenue tracking, employee retention and product expansion.

Jason Vegotsky founded Petalfast in August 2020. He was previously President at KushCo, after the company he co-founded, Summit Innovations, a leading distributor of hydrocarbons to the legal cannabis industry, was acquired by KushCo ($3.2M cash, up to 2,560,000 in shares) in April 2018. Plus, he's an ex-basketball player who moved to California and had to learn the business on the fly, the hard way. Petalfast is a Cannabis Growth Agency (sales, marketing) helping cannabis brands scale in California, Arizona and Massachusetts with plans to expand to additional markets. The platform is focused on Field Marketing, Distribution, Delivery and Market Research.

Episode Description:  Join Nick as he sits down with the brilliant Ben Bunn to discuss all things entrepreneurship, being a veteran, and serving your country. Will Nick and Ben be able to remain in the Neutral Position? Benjamin's Bio: Benjamin Joined the Army as Radio Telephone Operator in 2000, and would later deploy in the initial invasion into Iraq in 2003. Benjamin attended the Special Forces Qualification Course in 2005 winning the coveted Green Beret in 2006. He deployed to both Iraq and Afghanistan multiple times in support of the global war on terror. Benjamin went on to start his own CrossFit gym, and currently works as the National Director of Business Development and Field Marketing for _USA, and consults for several mid-sized businesses and veteran non-profits. He is a founding member of Cold Zero Spirits, an American owned and operated premium spirits company. Sponsored By: Ugly Chews: http://www.UglyChews.com (FOR 10% OFF USE CODE: NICK) Warrior Rising: http://www.warriorrising.org Operation Childcare: https://www.operationchildcare.org/ The Neutral Position is Hosted by Nick Palmisciano Nick Palmisciano is a New York Times Bestselling Author, Filmmaker, Founding Board Member of the international rescue non-profit Save Our Allies, and the CEO of the full-service marketing agency Diesel Jack Media. Nick is a Graduate of the United States Military Academy at West Point and received his MBA from Duke University. He received the prestigious “Entrepreneur of the Year” award from the Entrepreneur Organization in 2015 and is a proud recipient of the U.S. Army Ranger Tab. You can find this episode wherever podcasts are streamed:  Itunes: https://apple.co/3MrPlNE Spotify: http://bit.ly/43dBUGS Facebook: https://bit.ly/3mf56wD Instagram: https://bit.ly/3ZRY7Hq TikTok: http://bit.ly/3A0bhrL Nick Palmisciano Facebook: https://bit.ly/43h4erR Twitter: https://bit.ly/40SKQ2N IG: https://bit.ly/40WADlZ Diesel Jack Media Facebook: https://bit.ly/3UnGvlJ Instagram: https://bit.ly/43h4o2r

Fabiana has 18 years of experience in all aspects of field marketing, marketing operations, demand generation, and business development. She is currently the Director, Enterprise Marketing at Pure Storage.    In this episode, Fabiana touches on: How top sales professionals utilize field marketing Events & activities that are driving high-level executive engagement How field marketing activities should be utilized later in a sales cycle You can connect with Fabiana through linkedin: linkedin.com/in/fabianacarpio Enter our monthly drawing for an insulated High Tech Freedom tumbler - www.hightechfreedom.com/mug   Host Contact Information - Chris Freeman LinkedIn - http://linkedin.com/in/chrisfreeman Facebook - https://www.facebook.com/chris.freeman.9461

Lindsay Listanski is the national Vice President, Field Marketing for Coldwell Banker Real Estate. Since joining the brand in 2011, she has been a driving force for the company's marketing, media, public relations, and communications strategies. In this episode of Inspire Others with Sarah Lunn, Lindsay shares her insight on the power of manifestation, the strength of branding, and the future of marketing tools such as AI. Follow Lindsay on Instagram @cb_lindsay and Coldwell Banker Real Estate on Instagram and Facebook @coldwellbanker!

In this podcast, I interview Robin Matlock. Robin is Vice President and Chief Marketing Officer (CMO) at VMware. As CMO, Robin is a key member of VMware's Executive Leadership team responsible for leading all aspects of the Global Marketing organization, which includes Corporate Marketing, Partner, Segment and Field Marketing. Previously Robin was at Imperva, McAfee, Entercept, and Symantec. I hope you enjoy!

In this podcast, I talk to Robin Matlock about his career. Robin is Vice President and Chief Marketing Officer (CMO) at VMware. As CMO, Robin is a key member of VMware's Executive Leadership team responsible for leading all aspects of the Global Marketing organization, which includes Corporate Marketing, Partner, Segment, and Field Marketing. Previously Robin was at Imperva, McAfee, Entercept, and Symantec. I hope you enjoy!

Many companies view field and event marketing as the same thing. And if you're a field marketer, sometimes you have to figure out how your role fits into the larger picture.In this episode of The Anonymous Marketer, Nick Bennett and guest Arthur Castillo (Head of Dark Social & Evangelism at Chili Piper) tackle questions from the community and discuss the primary differences between a field marketing lead and a manager. After pinpointing the difference between a lead and a manager, they also touch upon the importance of in-person events in 2023. Arthur shares how he approaches live events at Chili Piper and highlights what his team has learned from creating content at major tradeshows.Special thanks to our sponsors:HockeystackAllego

It's 2023 and a new year means new changes here at Certiport. We're so excited to kick-off the new year with our revamped professional development program. Get ready for CERTIFIED Academy! CERTIFIED Academy is an immersive online professional development program for educators. Combining the best of our former Certiport Academy and Bootcamp programs, CERTIFIED Academy is your chance to learn from your fellow educators and industry professionals and certify your own skills. In this week's episode, we sit down with our CERTIFIED marketing team: Ben Lambert, Director of Field Marketing; and Dominique Gousse, Corporate Event Manager. We talk about the history of Certiport's CERTIFIED program, and why we're so excited about the new addition of CERTIFIED Academy. Learn about what resources are available for you, and how you can connect with other teachers.  Dive into CERTIFIED Academy here: https://certiport.pearsonvue.com/Blog/2023/January/Announcing-CERTIFIED-Academy. Additional updates will be on the main blog page here: https://certiport.pearsonvue.com/blog.  You can also register for our 2023 CERTIFIED Educator Conference here: www.certified.certiport.com. Don't miss the chance to get your students involved in the MOS and Adobe Championships. While you're at CERTIFIED, they'll be competing for the title of US National Champion. Learn more about the MOS Championship here: https://us.moschampionship.com/. Learn about the Adobe Certified Professional Championship here: https://acpchampionship.certiport.com/us.  Get CERTIFIED updates through our CERTIFIED Educator Community here: https://www.linkedin.com/groups/8958289/.

This week, Karin welcomes Tamie Gangloff, MA, MFT, marriage and family therapist and recovery coach specializing in the treatment of eating disorders, addiction and trauma, to the show in, “Healing Journey(s).” Tune in to learn about the intersection of eating disorders, trauma, chronic pain, and substance abuse, the freedom that can come with a diagnosis, sobriety's role in recovery, the importance of safe space to work through trauma, the difference between “body image” and “body image disturbance,” and more! Tamie Gangloff, MA, MFT is a marriage and family therapist and marketing professional with a specialty in the treatment of eating disorders, addiction and trauma. She is an advocate with the Eating Disorders Coalition, President of Southwest Philly IAEDP (International Association of Eating Disorders Professionals) and is on the board of SOSORT (International Society on Scoliosis Orthopaedic and Rehabilitation Treatment).Tamie earned her Master's in Clinical Psychology from Antioch University, and has held many positions in the eating disorder field including private practice, outreach, clinician in residential treatment and is currently the Director of Field Marketing and Events at Monte Nido. Tamie utilizes her personal and professional experience to help others and advocate for change and offer support to others.

Arthur Castillo the Senior Manager of Field Marketing & Community at Chili Piper and the Cofounder of the Revenue Era. Prior to that, he was a top Account Executive at multiple companies, including Chili Piper. This is a crossover from the Pavilion Podcast, which I also co-host. In this conversation, we discuss: How Arthur got into sales Why he transitioned into Field Marketing Starting his own community, The Revenue Era And much more... If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to grow this show and find the best guests possible for you. Follow The Podcast: Apple/Spotify: Millennial Sales Twitter: TommyTahoe Instagram: TommyTahoe YouTube: TommyTahoe Website: Millennialmomentum.net

Arthur Castillo the Senior Manager of Field Marketing & Community at Chili Piper and the Cofounder of the Revenue Era. Prior to that, he was a top Account Executive at multiple companies, including Chili Piper. This is a crossover from the Pavilion Podcast, which I also co-host. In this conversation, we discuss: How Arthur got into sales Why he transitioned into Field Marketing Starting his own community, The Revenue Era And much more... If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to grow this show and find the best guests possible for you. Follow The Podcast: Apple/Spotify: Millennial Sales Twitter: TommyTahoe Instagram: TommyTahoe YouTube: TommyTahoe Website: Millennialmomentum.net