Store Builders Podcast By Liquid Web

Description Not all online stores begin as stores. Blogs, social media accounts, and brands don’t spring from the ground fully-formed with goods to sell at the moment of inception. When your customers reach the point where they are ready to sell products, it will be your job to integrate purchasing options into an already-existing platform.  […] The post Episode 20: How To Help Customers Add A Store To Their Existing Site appeared first on Liquid Web.

Description If you are looking to find customers and expand your reach there are several ways to do that. One way is to generate quality content and attract traffic, increasing your website’s visibility. However, that process is long, slow, and requires the creation of a lot of content. What if there was a faster way […] The post Episode 19: How To Help Your Clients Grow With Paid Ads appeared first on Liquid Web.

Description If you’ve been designing websites for a period of time, you’ve probably been approached with some offer of a partnership. It’s common for people and companies to want to request your services and offer you benefits that don’t take the form of traditional compensation. Maybe you have even extended some of these offers to […] The post Episode 18: Different Types of Businesses You Should Partner With This Year appeared first on Liquid Web.

Description Starting a discovery project with a new client is an exciting time. You’re setting the scope of your work, building relationships, and uncovering a vision for a new project. There is a sense of anticipation and excitement as the work gets under way.   Just like anything else, there is a way for these projects […] The post Episode 17: How To Run A Headache-Free Discovery Project appeared first on Liquid Web.

Description There are many ways to market your online business and connect with your customers. Creating your own content is only one way of doing this. Another route you can take is sharing user-generated content with your customers. In today’s online marketplaces, customer reviews are more impactful than ever.  There are several things to consider […] The post Episode 16: Leveraging User-Generated Content to Help Your Clients Sell More Products appeared first on Liquid Web.

Description The product page is one of the most important elements of the websites you will build. It’s more than a page with information about your products. It’s a place where you get to design the shopping experience for your visitors. It’s a place to tell your story. It’s a place where you can turn […] The post Episode 15: How to Optimize Product Pages for Conversions appeared first on Liquid Web.

Description It’s one thing to have your skill set and another thing entirely to know how to market your skills. How should your clients pay you? How much should you charge? What will the arrangement be?  There are many factors to consider when you’re trying to set up a sustainable online business. In this episode, […] The post Episode 14: How To Structure Your Store Building Services appeared first on Liquid Web.

Description How safe do you feel about your online store? Although there are many ways to secure your business, there are also significant risks associated with doing business online.  Many of us are aware of the risks and rewards of online business. But where should you start? This episode covers the practical habits that can […] The post Episode 13: Security Considerations for Store Builders and Owners appeared first on Liquid Web.

Description In this episode of The Store Builders Podcast, we outline a few small decisions or technical tweaks you can make to generate a big improvement in store performance. Now, there are a lot of different ways we can define performance, but the tips that we share have implications for just about every metric your […] The post Episode 12: Small Site Tweaks That Have a Big Impact on Performance appeared first on Liquid Web.

Description Many Store Builders think their job is just to build the store and hand the reins over to their clients, but if you want to increase your earning potential, you’ll become an expert in continuing to support them through their store or product launch. In this episode, we talk about a few of the […] The post Episode 11: Consulting Your Clients On New Product Launches appeared first on Liquid Web.

Description In previous episodes, we have talked about why Store Builders should expand their service offerings beyond just the strategy, design, and development stages. Ultimately, your clients quantify the value of their relationship with you by the number of sales they generate through their store. If you want to make yourself indispensable, you have to […] The post Episode 10: Email Marketing Strategies For New (and Mature) Stores appeared first on Liquid Web.

Description Direct referrals are typically the highest converting lead generation channel for service based businesses. So why do most Store Builders put “nurturing relationships with potential referral sources” on the back burner? If you don’t make referral networking a consistent part of your operational cadence, you’re eventually going to fall victim to the dreaded “feast […] The post Episode 9: How to Generate More Client Referrals appeared first on Liquid Web.

Description Have you ever had a current or past client come to you asking for help with something just outside of your “wheelhouse?” Maybe they want to incorporate digital product sales, courses, or a community platform. You might be inclined to pass on the opportunity, but we’re here to tell you that leveling up your […] The post Episode 8: Increasing Your Revenue by Expanding Your Service Offerings appeared first on Liquid Web.

Description Most Store Builders are open to taking on just about any project that comes across their desk, but the most successful Store Builders focus on providing “best in class” service to clients in a specific niche. In this episode, we talk about the benefits of specializing your business and how you can take the […] The post Episode 7: Branding and Positioning for Store Builders appeared first on Liquid Web.

Description If you think your job as a Store Builder is done on launch day, think again. eCommerce consultants and agencies who hand over the reins to a beautiful store and walk away are literally leaving money on the table. In this episode, we talk about how you can continue to add value for your […] The post Episode 6: 5 Key Factors for eCommerce Performance appeared first on Liquid Web.

Description When it comes to driving results for your clients, it can be easy to get caught up in figuring out how to convert more prospects into customers. What most Store Builders overlook is the impact that referrals from existing customers can have on store performance. In this episode, we talk about how you can […] The post Episode 5: Turning eCommerce Customers Into Advocates appeared first on Liquid Web.

Description When most people think about eCommerce stores, copywriting probably isn’t the first thing that comes to mind. They probably picture a storefront with beautiful product images, a few bullet points about features, an eye-catching price, and a nice big buy button. But copywriting is a requirement at every stage of an eCommerce conversion. From […] The post Episode 4: 5 Copywriting Mistakes That Store Builders Make appeared first on Liquid Web.

Description Creating a great-looking digital storefront is easier than ever before, but the work of launching a thriving eCommerce business doesn’t stop there. You have to fill that store with products that your audience has shown a demonstrated need or interest for. So, how can you accomplish that for yourself or your clients? Do you […] The post Episode 3: eCommerce Sourcing Models (and Which One is Right For You) appeared first on Liquid Web.

Description Starting an eCommerce site has never been easier, but that doesn’t mean you can ignore the usual requirements of running an online business. From website development to inventory management to sales, marketing, and performance tracking, it takes a lot to power a high performing eCommerce store. If you’re a freelancer, consultant or agency who […] The post Episode 2: The Best Tech Stack for eCommerce Stores in 2018 appeared first on Liquid Web.

Description Starting an eCommerce site has never been easier. With just a few hours and a few dollars, you can build a beautiful web store from scratch. In this episode, we share some tools, processes, and resources to help you do just that. If you’re someone who has been on the fence about trying out […] The post Episode 1: Finally Launch Your eCommerce Store (Without Breaking the Bank) appeared first on Liquid Web.