The Introvert Marketer

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I'm your host, Tiffany Garside, International Marketing Strategist, and Copywriter. This podcast is designed for introverted entrepreneurs who wants to dominate their industry without sacrificing their energy. As an introvert, I know all too well what it

Tiffany


    • Oct 17, 2024 LATEST EPISODE
    • infrequent NEW EPISODES
    • 8m AVG DURATION
    • 20 EPISODES


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    Latest episodes from The Introvert Marketer

    19: IG Training - Your Message needs a Makeover

    Play Episode Listen Later Oct 17, 2024 2:46


    Let's look at your marketing message under a microscopic lense. If we were microbiologists what would we see happening in your ecosystem? It's time to cut the fluff and understand your buyer's on a deeper level. This short episode was repurposed from my Instagram stories: www.instagram.com/tiffywrites for more in depth training as this is the social profile I'm most active on. Get in touch: www.tiffygwrites.co https://www.instagram.com/tiffygwrites

    18. Subtle Stories for More Impact?

    Play Episode Listen Later Jul 1, 2024 10:58


    Can mundane details and subtle stories = more impact for your finance or advisory firm? I'm Tiffany Garside, Email Marketing Strategist and Keynote Speaker on empathy-driven stories. I'm going to blow your mind today by tackling this idea that your business can have a microwave solution. In this consumerist culture we've let the idea of 'quick convenience' mess up the way we show up online. Let's take a look into how weaving creativity, and relatability will position you for greater impact as a consulting firm. After working with 221 businesses over the past eight years I'm seeing a shift in the economy and market. People are tired of the 'old way' of doing online business and they want emotion, empathy and impact. This is your sign to quit using 'pushy' sales language via email and actually sit down and engineer a sales strategy that appeals to each of the four buyer types, the language that resonates with them and ultimately create Relatable Content That Converts... After all - humans buy from humans! Not machines :)) ____________ On the blog: https://tiffygwrites.co/2024/04/24/the-quiet-lurker-buyer-understanding-high-ticket-buyer-psychology/ // Shift from Boring Words and Become Your Own ATM: https://tiffanygarsidecopywriter.lpages.co/tiffygwrites-b2b-copywriter-for-finance-firms/ Get our FREE 6-day email course: https://tiffanygarsidecopywriter.lpages.co/magnetic-email-marketing-demo/

    17. Battle Business Instability with THIS Method

    Play Episode Listen Later Feb 6, 2024 11:33


    It's no secret that some of the folks there are struggling with entrepreneurship. Up and downs in business come and go, but in this episode, I'm breaking down how you can build a sustainable, "always-on" business through strategic messaging, data/analytics, and consistency. Email marketing strategies and hiring a copywriter in your business may NOT be the best route if you haven't proofed your concept. Tune in to see what route to take in your business this year. _________________ Consider leaving a review if you found any value in this and share on Instagram stories @TiffyGWrites -- > Download a free 6-day email course to attract new clients: https://mailchi.mp/d174dddbd6b3/21-marketing-strategies-to-generate-extra-clients BLOG -- > https://tiffygwrites.co/blogs-for-entrepreneurs/ Previous Episode on Website Copywriting vs Sales Page Copy https://podcasters.spotify.com/pod/show/tiffany8876/episodes/16--Do-I-need-a-Website-or-Sales-Page-e2f33tt

    16. Do I need a Website or Sales Page?

    Play Episode Listen Later Feb 6, 2024 12:17


    Hmmm, do you need a website or a sales page? In this episode of The Introvert Marketer, we need to tackle the age-old question. Too many small business owners come to me asking the difference between both website content writing and sales page copy, and by the end of this 12-minute session, you're going to know whether to invest in new website copy or if you need a sales page for a specific product. Sales Page Demo Podcast (from last week:)) https://spotifyanchor-web.app.link/e/h1CTvEyiLGb ⁠Magnetic Emails Website: www.tiffygwrites.co ⁠⁠⁠ ⁠ ⁠Invest in Your Magnetic Emails Sales Dashboard and Win More Clients while Engineering Your Sales: https://selar.co/61p752⁠⁠ Speak to Tiffany Directly: tiffany@tiffygwrites.com

    15. Finance Sales Page Demo

    Play Episode Listen Later Jan 21, 2024 12:44


    In this insightful episode of The Introvert Marketer Podcast, Tiffany presents a unique perspective on the art of selling specifically tailored for the financial services industry (any course creator can use these principles). Let's explore how selling can be reimagined as an inviting, caring process akin to setting a dining table, rather than being an aggressive or pushy endeavor. The episode dives into the art of writing persuasive, yet authentic copy that guides the reader towards a decision without being forceful—Tiffany shares effective strategies to address potential objections proactively, particularly those common in the financial services sector. This episode is a must-listen for introverted entrepreneurs in the financial services industry. It offers a fresh perspective on selling and provides effective strategies to create an authentic, inviting sales process that leverages introverted qualities as strengths. 17 Copywriting Secrets BLOG⁠: https://tiffygwrites.co/2020/04/01/17-copywriting-secrets-for-small-businesses-that-need-more-conversions-how-to-get-more-website-traffic/  Follow me on Insta: @TiffyGWrites  Sales Page Demo: https://docs.google.com/document/d/1DWUDUHFO54JnSx6aAVwySY8NEtf2zAy-w0OAg7nQ4WY/edit?usp=sharing ⁠Magnetic Emails Website: www.tiffygwrites.co ⁠⁠// Invest in Your Magnetic Emails Sales Dashboard and Win More Clients while Engineering Your Sales: https://selar.co/61p752⁠

    14. Old Strategies, New Elevation??

    Play Episode Listen Later Jan 17, 2024 11:50


    Hey, Introverted boss! I'm your host Tiffany Garside, Freelance Copywriter turned International Marketing Strategist. We're talking about how what got you here from 2020 and 2021 is not going to elevate you and may not even work in 2024. Old Strategies and New Elevation? It never works here's why... Tune in and see why you need to elevate your mind and the way you show up before assuming you're going to max out sales and scale your marketing efforts without treading in new territory... If you need to get in contact with me for website copywriting, rebranding/repositioning your business, send an email to tiffany@tiffygwrites.com or go to www.tiffygwrites.co  *Leave a review and let me know your thoughts and topics you'd like to hear* // Need Marketing Assistance? Browse my blog: https://tiffygwrites.co/2022/01/12/create-a-highly-converting-service-launch-email-series-email-marketing-in-2022/ // Would you like to connect on the 'gram? DM me anytime: https://www.instagram.com/tiffygwrites/ Ready to expand your brand message and claim your territory? (Or for PR & other requests) Email me: tiffany@tiffygwrites.com  --> Grab the Magnetic Emails Dashboard to move you from stagnant to expansive with email marketing: https://selar.co/61p752

    13. Finding ME in Business (Season 2)

    Play Episode Listen Later Jan 12, 2024 8:45


    In episode 13 of The Introvert Marketer Podcast, Tiffany delves into the concept of the finding yourself in business and cutting the noise of online entrepreneurship. In this episode, we have to lay the foundation for how YOU can thrive despite what your peers, trending mechanisms, and advice from others tell you to do. You went into business to have more freedom and time control and to make revenue, right? You deserve to do that in the way that works for you! She emphasizes that introverted characteristics such as deep thinking and listening skills can be powerful tools in the entrepreneurial journey.  Rather than viewing these traits as weaknesses, Tiffany shows how they can be leveraged as strengths in the business world. In this enlightening episode, Tiffany goes on to share practical tips and strategies tailored specifically for introverted entrepreneurs. ⁠Magnetic Emails Website: www.tiffygwrites.co ⁠ Invest in Your Magnetic Emails Sales Dashboard and Win More Clients while Engineering Your Sales: https://selar.co/61p752⁠ Speak to Tiffany Directly: tiffany@tiffygwrites.com

    12. NEW Copy? Who is This?

    Play Episode Listen Later Jan 2, 2024 13:17


    Welcome back to The Introvert Marketer Podcast; you are in for a wonderful episode TODAY, mmmk? All the business folks are feeling like they should pivot or change their message, but should they? What if instead of scrapping everything, you should instead tweak your message to hit perfectly with your audience. In times of economic downturn your goal should be to figure out which people still have money and still have a burning problem they need to solve. This industry is ever-changing and by the end of this episode, you're going to know which direction to take things in 2024 and beyond!

    11.

    Play Episode Listen Later Dec 25, 2023 7:57


    In episode 11 of The Introvert Marketer Podcast, Tiffany delves into the concept of the "reimagined entrepreneur". This episode seeks to challenge the conventional image of entrepreneurs as extroverted, risk-taking individuals who are always ready to jump at the next big opportunity. Tiffany redefines this image by highlighting how introverts, with their unique strengths and capabilities, can also excel in the realm of entrepreneurship. She emphasizes that introverted characteristics such as deep thinking and listening skills can be powerful tools in the entrepreneurial journey. Rather than viewing these traits as weaknesses, Tiffany shows how they can be leveraged as strengths in the business world. In this enlightening episode, Tiffany goes on to share practical tips and strategies tailored specifically for introverted entrepreneurs. She provides guidance on how to overcome common challenges that introverts face in the business arena, such as networking, public speaking, and self-promotion. Tiffany's insights underscore the message that being an entrepreneur doesn't necessarily mean fitting into a particular mold. On the contrary, the episode "The Entrepreneur Reimagined" encourages embracing one's individuality and unique skill set to succeed in the entrepreneurial journey. The Thought Economy Blog Post: https://tiffygwrites.co/2023/12/24/the-thought-economy-cultivating-deep-thought-in-nature-to-grow-your-business/ Follow me on Insta: @TiffyGWrites Magnetic Emails Website: www.tiffygwrites.co // Invest in Your Magnetic Emails Sales Dashboard and Win More Clients while Engineering Your Sales: https://selar.co/61p752

    10. Observation Therapy: The Art of Empathy

    Play Episode Listen Later Jul 11, 2023 6:23


    Welcome back fellow introverted entrepreneurs! The Introvert Marketer: The Art of Empathy In this episode of The Introvert Marketer, we explore the art of empathy and how it can be used to build stronger connections with your audience and fuel your expansion via storytelling in marketing We start by defining empathy and then we take some timer to dissect 3 main ways you can empathize with your community today! Empathy involves putting yourself in your audience's shoes and understanding their needs, desires, and pain points. By being empathetic, you can create messaging that resonates with your audience and drives more effective communication. We then explore marketing tips for introverts by incorporating empathy into your brand. Some of the tips we cover include: Conducting market research to understand your audience Using storytelling to create an emotional connection with your audience Focusing on benefits, not features, to speak to your audience's needs Using social proof and testimonials to build credibility and trust Being authentic and genuine in your messaging We also discuss some common mistakes that marketers make when trying to be empathetic, such as assuming that everyone in your audience is the same, or using manipulative tactics to try to connect with your audience. The introvert marketer podcast is your personal safe space to feel confident and united with other entrepreneurs and marketers like you. Grab your cup of tea or coffee, sit back and lets discuss how you can use your superpower of empathizing with others to connect with your consumers on a global stage! Contact: www.tiffygwrites.co

    The Power of The Introvert: I Do My Best When I'm Alone

    Play Episode Listen Later Jul 6, 2022 5:15


    Welcome back to the Introvert Marketer podcast! I'm your introverted host, freelance writer turned international marketing strategist and speaker, Tiffany Garside. In this episode I'm giving you fuel to feel empowered as an introverted entrepreneur. There are so many times where we look at extroverts or listen to advice from others who believe our desire to be alone at times is a weakness, but I'm telling you it is a great gift and superpower as a innovator and visionary. Tune into this 5-minute episode and share it with other introverted bosses who need a different mindset while they build their business (without losing their sanity) If you're looking to claim advanced email marketing strategies and work with a Copywriter to catapult your brand forward email me: tiffany@tiffygwrites.com View My Website. Check out the blog for copywriting tips. Request a Proposal.

    Do NOT Delete | Email Marketing Tips for Service Providers

    Play Episode Listen Later Apr 21, 2022 11:15


    Wondering how to increase your email open rates, conversions, and win more clients with email marketing (without sounding too pushy??) Tune in to this week's episode of The Introvert Marketer Podcast. I'm your host, Tiffany Garside, Copywriter for finance and business consultants who are launching a program or need sales copy for their signature offer. Let's get right into it today because all entrepreneurs need to utilize email correctly. // Take these 3 email marketing tips for service providers and watch your email list grow like crazy: 1. Understand the problem your audience is having (where are they in the buyer's journey?) 2. Analyze and provide education based on that problem 3. Tell DAMN GOOD stories to capture their attention and build trust (Ya know? The thing you need before selling?) There's more email marketing assistance where this comes from too!! // Check out the blog here. // Wondering how we can work together to create a multi-6-figure email strategy? I've worked with a ton of service providers and million dollar companies. I'd love to help you too - if you let me! Schedule your consultation here.

    Checking Your Balance: Avoiding Burnout as an Introverted Entrepreneur

    Play Episode Listen Later Apr 5, 2022 10:42


    Hey Introverted boss! I'm your host Tiffany Garside, Freelance Copywriter turned International Marketing Strategist. In this episode we're talking about something that has become somewhat of a buzz word... burn out. Burn out for us as introverts looks a whole lot different from our extroverted counter parts so I'm taking this time to tell you about how I handle burn out being in business 6 years, how it comes up, and what you can do when you inevitably face it. By the end of this episode you're going to know exactly how to avoid burnout as an entrepreneur or at least lessen it. Tune in to hear entrepreneur burn out signs so you'll know exactly what to do when this situations arises for you. If you need to get in contact with me for website copywriting, rebranding/repositioning your business send an email to tiffany@tiffygwrites.com or go to www.tiffygwrites.co

    Make it Count! Creating Word-Worthy Copy

    Play Episode Listen Later Apr 1, 2022 9:39


    Welcome back to the Introvert Marketer Podcast! I'm your introverted host, Tiffany Garside - International Marketing Strategist and Copywriter. Today's let's dive in and discuss how you can make maximum impact with your words. As an introvert entrepreneur, we all know how uncomfortable it is to constantly go out of our zone of premium "alone time," well sis, I've mastered the art of allowing my words to do the heavy lifting in business even as a marketing professional. Learning copywriting for creatives and service-providers is essential for attracting those ideal clients and educating your audience on demand. Think of this episode like your 1:1 mini-training with me. I'm taking you through a few of the steps I go through with my clients when they need to increase their visibility, conversions, and community base. Grab some tea, coffee, lemonade (or whatever else you drink) and let's get into it! In this episode, I'm giving you the low down on exactly how I find clients without jumping through all the hoops extroverts will tell you are necessary to have a thriving company. Now, if you're a service-provider listening in right now I'm happy to tell you my program, "Ignite Your Copy" (Group Coaching) is now available with 4 spots!! // Sign up here so you can lock in a sustainable business (without losing your sanity) https://tiffygwrites.co/ignite-your-copy-group-coaching/ BLOG: https://tiffygwrites.co/blogs-for-entrepreneurs/

    Put a Ring on It: Commit to International Success

    Play Episode Listen Later Mar 15, 2022 8:04


    Welcome back introvert boss. In today's episode I'm going into depth about how I (a 26 year old entrepreneur) started an international brand back in 2017. It has been an incredibly rewarding journey, and with these marketing tips I'm about to spill you too can increase your international presence and become a global powerhouse from your home office. Grab some tea or coffee and let's get right into it. Want to join the next Ignite Your Copy Group Coaching class? https://tiffygwrites.co/ignite-your-copy-group-coaching/ Want to discuss working 1:! to elevate your brand message, rebrand, or launch your offers with captivating copy? Email me tiffany@tiffygwrites.com

    One Thing is NOT Like the Other Sales Page Vs. Landing Page

    Play Episode Listen Later Mar 8, 2022 9:01


    So, you're in a place in business where you're ready to scale as an introvert boss. One of my absolute favorite ways to create revenue is sales page copy and in this episode of the Introvert Marketer Podcast you're going to learn the exact difference between a sales page and landing page and how you can implement both of them in your launch or rebrand strategy. Elements of a high converting landing page will be discussed in this podcast so get a pen and paper and take notes, sis! Tune in because you're in for some gold today. Now, if you want to know more on the topic, sales page vs. landing page head on over to the marketing blog and get your fill of golden nuggets. You can hand this content off to your team if need be. Read the blog here. Want to apply to work with me on your website copy, sales page copy, or email funnels? Tap here and schedule a call.

    Foundations for Success: Copywriting Tips

    Play Episode Listen Later Mar 1, 2022 9:54


    Have you been DIYing your copywriting (website, social, emails, blogs etc.)? Do you wonder why your business seems like it has hit a brick wall in terms of growth? Are you stumped when it comes to creating content and sales copy for your program launches? Your marketing message is probably lacking. Tune into this message and find out why. I'm breaking down the exact steps you can take to hone in on a more precise, client attracting message. Welcome back to The Introvert Entrepreneur Podcast! In this episode let's discuss foundational tips for your success aka copywriting tips for a service-based business. As an entrepreneur writing and knowing how to properly articulate your value is crucial. Let's jump right in! Visit www.tiffygwrites.com for marketing assistance.

    Making Moves to Strategize YOUR Freedom

    Play Episode Listen Later Feb 23, 2022 7:19


    In this episode, I'm spilling the beans on that one time I was sooo burned out, I ended up refunding clients and shutting down my business for four months. This was a crucial time in my evolution not only as an entrepreneur, but as an introvert. Now days, I make sure I'm aligned with my capacity, and what I can take on realistically. My advice for you? Just because you CAN do everything - doesn't mean you should. Thanks for listening. Be sure to write a review so more introverted bosses can relate to this topic with us. // Visit my blog for copywriting tips: https://tiffygwrites.co/2022/01/12/create-a-highly-converting-service-launch-email-series-email-marketing-in-2022/ Want to discuss biz or a potential collaboration? Email me: tiffany@tiffygwrites.com

    Eye on Africa (Freedom Looks Good on You)

    Play Episode Listen Later Feb 15, 2022 7:14


    Hey introvert boss! Welcome to The Introvert Marketer Podcast, I'm your host Tiffany Garside, Freelance Copywriter turned International Marketing Strategist. We're going to shed light together on our introverted ways, how we can find success with the written word, while cultivating a safe space for our personalities to shine. Our introverted ways come with a lot of strengths that happen to be our "saving grace" in business. We're going to dig deep into that topic, and how you can build a life that supports who you are right now through captivating content and the written word. In this episode, I'm taking you with me on a journey through my life the past 5 years as an entrepreneur. From losing my dad and quitting my job to having $10k months in business and working with over 400 companies and agencies globally. It has been an incredible ride and I'm ready to spill all the beans. Not to mention, the fact that I became a Digital Nomad in 2020 and now reside in East Africa! There are so many stories to share and this is just the tip of the iceberg sis, so let's get into it! *Leave a review and let me know your thoughts and topics you'd like to hear* // Need Marketing Assistance? Browse my blog: https://tiffygwrites.co/2022/01/12/create-a-highly-converting-service-launch-email-series-email-marketing-in-2022/ // Would you like to connect on the 'gram? DM me anytime: https://www.instagram.com/tiffygwrites/ Ready to expand your brand message and claim your territory? (Or for PR & other requests) Email me: tiffany@tiffygwrites.com

    The Introvert Marketer (Trailer)

    Play Episode Listen Later Feb 14, 2022 0:41


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