Podcasts about email marketing tips

This week's episode of Win The Hour, Win The Day Podcast interviews, Mari Smith. Feeling burned out from chasing likes, views, and followers?In this eye-opening talk, Mari Smith shares the truth about social media, why it's not working for most small business owners, and what to do instead. In this powerful episode, you'll learn:-Why posting more doesn't mean growing more.-How Facebook and Instagram keep you stuck on a content hamster wheel.-What “professional mode” on Facebook really does.-Why Mari loves Substack and how you can use it to grow your list.-The smart way to stay visible without being online all day.-How email marketing can bring you more leads than chasing reels ever could. Take a breath, step back from the noise, and finally hear a better way to grow your business online—without burnout. Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Mari Smith at:Website: marismith.comFacebook: https://www.facebook.com/marisFacebook Group: Social ScoopInstagram:  https://www.instagram.com/mari_smith/ Additional Resources:Virginia Kerr quitting IG & TikTok and going all in on YouTbe: https://www.youtube.com/watch?v=8VseWCYRU7UTanya Smith encouraging less social media and setting up Substack: https://www.youtube.com/watch?v=yk0O64NEhsUMy Human Design free community on Mighty Networks: https://marismithsuperstars.com/ #SocialMediaBurnout#EmailMarketingTips#KrisWard 

If you're a content creator, blogger, or online entrepreneur, you've likely heard “The money is in the list.” But let's be real—between TikTok trends, Instagram Reels, and YouTube Shorts, email can feel a bit... outdated. But here's the truth bomb: email marketing still delivers the highest ROI of any digital channel—on average, $36 for every $1 spent. So if you're chasing followers instead of building your email list, you might be leaving serious money on the table. Show Notes: MiloTree FREEBIE: AI Prompt for 10 Product Ideas in Uncertain Times FREEBIE: 3 AI Prompts You Need to Create a Freebie Cheatsheet FREEBIE: 13 AI Prompts to Write an Ebook in Under 3 Hours Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: YouTube iTunes Spotify Why Email Marketing Still Works (Even in 2025) Here's what makes email unstoppable: ✅ You Own It Your Instagram followers? They belong to Instagram. Your YouTube subscribers? Same deal. But your email list? That's yours. No algorithm tweaks can take it away. ✅ Visibility That Actually Works While social reach hovers around 1–2%, email open rates average 21% or more. That's 10x the visibility, with people who asked to hear from you. ✅ Trust and Sales on Autopilot Email builds relationships—fast. And when someone trusts you, they buy from you. With tools like MiloTree, you can automate your welcome sequence and let your emails sell for you, 24/7. How MiloTree Makes It All Easy Here's why MiloTree is your perfect companion to grow your list and business:

Guest: Christian BanachWebsite: www.ChristianBanach.comLinkedIn: linkedin.com/in/christianbanachWhat we cover:Christian's journey from concert promoter to sales leaderWhy most firms plateau with word-of-mouth referralsThe evolving landscape of outbound prospectingWhy email marketing is broken (and how to fix it)The mindset shift from lead generation to relationship-makingStrategic planning when your sales cycles are longCreating newsletters your audience actually wants to readChristian's long-term goal to build and exit his business Resources & LinksSign up for Christian's newsletter: ChristianBanach.comKey Questions(00:57) Is there anything else that you'd like to fill in with us about how you got to where you are today?(02:18) So today, who are the ideal clients that you want to work with?(03:37) Is there typically something that clients have, just before they start working with you, that they're either doing or a misconception that they have that's basically holding them back?(06:23) How do you guys get in front of those companies?(08:32) What are some big goals that you guys have in the next year or two?(10:11) And how would that affect your business?(11:19) Is it hard to remove yourself from being the bottleneck?(12:27) Other than maybe being yourself, and if it on that side, what do you feel is the number one roadblock that's getting in the way from you guys achieving the goals that you just shared?(13:33) Do you have any tips or anything like that that you can share with us in regards to email marketing?(17:10) What was the best advice that you have ever received Please.(19:17) What's the best advice you've ever given?(20:54) Do you ever have a call to action on those emails where it's like, if you had a similar story, want to let me know about it or anything like that?(22:46) Why do you feel like relationship making is the future for business development?(24:37) If relationships take a while, and it takes a while before I can get them as business, how does that change your business planning and your future planning and stuff like that?(26:49) Is there anything in particular that you would like to talk about today?(27:49) Where can we go to learn more about you and what you do?Christian Banach https://www.linkedin.com/in/christianbanach/www.ChristianBanach.comVirginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarketing.co

In this Marketing Makeover Strategy Session, I sit down with Blythe, a long-time card maker and Stampin' Up demonstrator, to tackle one of the most powerful tools for growing your business—email marketing! If you've fallen off the email wagon or want to build stronger connections with your list, this episode is packed with simple, actionable strategies to help you restart and grow.We cover how to reintroduce yourself to your email list, create a sustainable monthly newsletter rhythm, and invite real engagement without overwhelm or hard selling. Key Takeaways:Set a 6-Month Email Goal: Focus on consistency—one email per month to rebuild connection.Reintroduce Yourself: Start with a personal email to warm up your existing list before diving into regular newsletters.Newsletter Formula: Connect personally, position yourself as an expert, and invite your readers into a conversation.Call to Action Tip: Ask readers to reply with a story about a card they've made or sent—build relationships, not just metrics.Link Existing Content: Don't reinvent the wheel—use your blog, tutorials, or social media content to drive engagement. Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

This week's episode of Win The Hour, Win The Day Podcast interviews, Karen Grill. Feel like email is just one more thing on your list? Think again! Karen Grill joins Kris to show you how email can actually save you time and make you more money. In this smart and practical episode, you'll learn:-Why your email list is stronger than social media (and safer too).-The big mistake most people make when sending emails.-How to get your emails into inboxes—not spam folders.-The easy way to know if people are actually reading your emails.-What to send, how often, and how to make it simple.-How to reuse your best content so you're not starting from scratch. This episode is full of quick wins and easy fixes. Don't miss out on learning how to make email one of your best business tools. Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Karen Grill at:Website:  https://karengrill.com/LinkedIn:  https://www.linkedin.com/in/karengrill1/ #SmallBusinessGrowth#EmailMarketingTips#KrisWard

In this episode of the Ridiculously Amazing Insurance Agent Podcast, we dive into the power of communication templates and how they can transform your insurance agency's customer service and efficiency.

If you're doing an automated follow up for seller leads or you have an email list of past leads that you'd like to nurture, this episode is FULL of specific tips on how to close more deals through email! We cover why the Gmail promotions tab isn't killing your emails (and why 50% of people check it daily), how a one-word reply strategy can increase responses by 15%, and why the real estate industry's biggest mistake is not emailing leads enough. Whether you're a seasoned investor or just setting up your first automated follow-up sequence, this is for you. Listen in. Mentioned in this episode:Jay's Subject Line Analyzer – Free tool to test your email subject linesDo This, Not That Podcast w/ JayCarrot CRM – Automate your follow-up sequencesOmniDrip – Done-for-you real estate email sequences Key Quotes:

In this episode, Christy and Will chat about email marketing and how it fits into their business. Then they talk with Jeremy Schwartz, General Manager of Channel Partnerships at Squarespace. You'll hear about the evolution of Squarespace over his 12 years there, including ongoing efforts to support us creative professionals. He takes us behind the scenes of Squarespace Circle and explains the reasoning behind the new tiers. Notes:Aeron ChairVerve ChairWill's Computer StandCSS value “text-wrap: balance”

Embark on a journey with Carlos Salguero, the President of CS3 Investments, where he masterfully intertwines e-commerce, logistics, and real estate. Whether you're a digital novice or a seasoned retailer, this eCom Ops Podcast episode is your gateway to profound e-commerce revelations. Equip yourself for a thriving online venture.

Monetize Your Email List: Strategies for Success Email marketing is not dead. It is an incredible way to stay front of mind with your current audience and can transform your business when you learn how to monetize your email list effectively. The Importance of a Strategic Approach Why make marketing harder than necessary when there are more strategic ways to share your message with soulmate clients? Email marketing allows you to leave the nine-to-five mindset of time equals money. Effective email marketing works for you in the background. It strategically takes potential clients on a journey that nurtures them and guides them where you want them to be—ready to purchase. Creating Valuable Content to Monetize Your Email List Our attention spans in the online space have changed over time. People need short snippets from your emails that help them get quick wins. One suggested way of delivering this content is to drip this strategic content over a period of time that justifies the need for your program. Sharing these strategic, consumable pieces of content provides that mindset shift of thinking that you are the person to help them solve their problem. Engaging Through Strategic Content to Monetize Your Email List The first step is bringing your audience in with a compelling lead magnet. Then, you will offer valuable content through an average of 5-7 well-timed emails. This content will build trust, allow your audience to get to know you, and show that you are the solution to their problem. Video content is key. And it allows your audience to really get to know you and to learn from you in a different way than through text. It may seem boring to you to be sharing the same thing over and over. However, your audience, who is trying to implement everything, needs to hear consistent messaging. Implementing a Clear Sales Strategy It is important to be upfront and transparent with your offers. After your email nurture sequence, you will introduce your product or program and transition that audience to your pitch sequence. What to include in your pitch sequence to monetize your email list In your pitch sequence, your main goal is to get email subscribers to your sales page so they can make purchases. Because you have gotten your audience comfortable with clicking on your emails through the videos in your nurture sequence, it won't be surprising for them to click on your sales page link. The content you will use to monetize your email list will address the different types of buyers and debunk objections to purchasing your program or product.  About Allison Hardy Allison Hardy helps coaches and experts enroll new clients into their courses or memberships on autopilot. She is an expert at email marketing strategies. Website for Allison Hardy Additional Resources Download the free eBook: 5 Crucial Strategies to Start and Grow a Sustainable Business Access all show notes and links  

The world of e-commerce presents a sea of opportunities, but only for those who know how to sail it. In this SyncSpider's eCom Ops Podcast episode, James Mew, Head of E-commerce at Wear Your Brand, demystifies the complexities of search engine optimization (SEO), search engine marketing (SEM), and the significant role email marketing plays in enhancing e-commerce businesses. He uncovers key strategies, shares practical experiences, and pinpoints common mistakes, all to provide actionable insights for anyone keen on leveraging the immense potential of e-commerce.

In this episode of Agents of Nonprofit, I welcome Katelyn Baughan, founder of KB Digital, to explore the untapped potential of email marketing for nonprofits. Katelyn shares her journey from the tech world to nonprofit marketing and dives deep into strategies that drive engagement, retain donors, and boost fundraising success. Topics We Cover:Katelyn's journey from tech to nonprofit marketing and her passion for email communicationWhy email marketing outperforms other channels with a 36:1 ROI for nonprofitsHow A/B testing can improve engagement and reveal audience preferencesKey email metrics to track: click-through rates, reply rates, and conversion ratesThe importance of maintaining a clean email list to optimize engagement and performanceStrategies for balancing value-driven content with direct fundraising asks (the 80/20 rule)How segmentation and targeted newsletters can boost engagement with specific audience groupsTips for creating effective fundraising emails during critical periods like year-end campaignsTo Learn More and Connect with Katelyn:KatelynBaughan.comKatelyn Baughan on LinkedInSupport the show

Send us a textOriginally aired as episode 78 on July 25, 2023In this episode of Ginger Biz, Katy Murray dives into the art of email marketing and why growing your email list is one of the most impactful strategies for your business. Email marketing isn't just about sending messages—it's about building lasting connections with your audience, fostering engagement, and driving growth. Whether you're just starting or looking to refine your approach, Katy shares actionable tips to help you expand your reach and make connections.What You'll Learn:Why email marketing is more effective than social media for conversions.How to create irresistible lead magnets to grow your list.Strategies for writing engaging emails that keep your subscribers coming back for more.Tips for segmenting your list to tailor your content and boost results.The key to nurturing your audience and turning them into loyal customers.Key Takeaways:Building an email list is more than just collecting names—it's about cultivating a community. Focus on delivering value through personalized communication, targeted promotions, and consistent engagement. A strong email list is one of the most reliable tools for growing your business and staying connected with your audience.Call to Action:Ready to take your email marketing to the next level? Tune in to this episode for practical strategies and tips to grow your list and nurture your audience. Don't forget to subscribe to Ginger Biz for more insights on building your business and brand.Listen on: Apple Podcasts, Spotify, and more.______________________________You can find me here:Instagram: @gingerbizWebsite: https://www.katymurrayphotography.com/Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusinessX: https://twitter.com/GingerBizKMLinkedIn: https://www.linkedin.com/in/katy-murray-ginger-biz/

Jay Schwedelson (founder of GURU Media Hub) is offering expert advice and actionable tips that you can immediately use to take your email marketing to the next level. Discover how to craft subject lines that boost open rates, create irresistible CTAs that drive clicks, and successfully engage new leads. Plus, we're busting common email marketing myths that are holding you back. Whether you're a seasoned marketer or just starting out, this episode is packed with insights to help you transform your email marketing strategy. Connect | Resources ·      Connect with Jay on LinkedIn ·      Podcast: Do This, Not That ·      Free tool: subjectline.com Visit our Resource Library for free resources, including e-books, printables, and lead magnets to attract new leads. Have a question you'd like us to answer? Send us an email at podcast@remindermedia.com, or shoot us a DM on Instagram @staypaidpodcast.

Are you a healer or coach with chaos and overwhelm in your business? Do you feel like technology is running your life instead of helping it? In this broadcast, I'm breaking down three FREE tools that will simplify your business and save you hours each week—no website or hefty budgets required!

Email is NOT dead, but your email list night be dying on the vine if you aren't using list cleaning strategies, understand what triggers spam and how to format and send email content out that engages, nurtures and converts your email prospects. So in todays episode I'll share tips to help you understand the health of your list, 4 ways to prevent spam triggers and 7 tips to create engaging emails to help you leverage and repurpose your podcast episodes through email.  Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

In this episode of the Educated, Empowered, Inspired podcast, host Shelly Niehaus takes on a marketing makeover strategy session with Saneth Brown, owner of Artisan Homemaker. Shelly offers in-depth marketing strategies focusing on building audience connections through effective email marketing and leveraging promotional opportunities to achieve ambitious attendance goals. Key Takeaways:Set Clear Goals: Saneth aims to sell out 250 in-person tickets and secure 1000 virtual attendees for the Beauty Awaits conference.Identify the Ideal Client: The conference is tailored for women seeking rejuvenation through spiritual and communal experiences, featuring topics on marriage, creativity, hospitality, and finances.Leverage Email Marketing: Building an email list should be a priority to nurture potential attendees through regular, valuable communications that enhance awareness and desire.Utilize Lead Magnets: Offering valuable downloads can transition potential attendees from passive social media followers to engaged prospects.Create a Sales Page: A professionally crafted sales page is crucial for converting interest into ticket sales, particularly for higher-priced offerings.Collaborate for Greater Reach: Engaging speakers and influencers to promote the event can amplify reach and credibility.Offer Early Bird Incentives: Encourage early registrations through discounts or limited-time offers to build momentum. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this episode, we dive into the art of effective email marketing! Whether you're looking to increase engagement, improve deliverability, or maximize ROI, Elizabeth shares expert tips to help you get the most out of every campaign. From creating suppression lists and segmentation in HubSpot to building re-engagement strategies, this episode covers the essentials for marketers aiming to optimize their email performance. Perfect for anyone ready to clean up their lists, target the right audience, and achieve better results. Tune in and level up your email marketing game!

Are you struggling to build an engaged email list? In this episode, email marketing expert Paul Gowder reveals his "secret sauce" for turning casual subscribers into an active, thriving community. With over 1 million Facebook followers and multiple successful online ventures, Paul shares why most entrepreneurs approach email marketing backwards - and how to fix it. You'll discover why simple lead magnets often outperform fancy PDFs, how to craft welcome sequences that spark real conversations, and why having fewer engaged subscribers beats having a massive cold list. Plus, Paul shares his inspiring story of building businesses while prioritizing family time (including 42 trips to Disney World!). Whether you're just starting your email list or looking to revitalize an existing one, this episode delivers actionable strategies you can implement right away to boost engagement and build authentic connections with your audience.  

Things we use:  ActiveCampaign https://ActiveCampaign.referralrock.com/l/1QO2SZCP0VF/ Instantly.Ai https://instantly.ai/?via=nick-burton Welcome to the Legacy Podcast! Today I'm sitting down with Nick Burton talking all about email marketing. So Nick is my chief marketing officer and our director of acquisitions. And I would say that we have acquired and sold over 6000 apartments, and we've raised over $150 million of private money through two main marketing strategies, one being social media and another being email marketing. And we've talked about social media before, but we've never talked about email marketing. So we're going to dive deep into the email marketing side of things today. Nick has become a savant on email marketing. He understands warm email. He understands cold email. He understands what you can do, what you can't do, all these different ninja tricks that he's done that I'm not even aware of. We've grown an email list into the hundreds and hundreds of thousands, and he's going to go through exactly how we do it.  //CONNECT WITH TIM linktree.com/timbratz //ABOUT ME Tim Bratz is the Founder & CEO of Legacy Wealth Holdings, a leading real estate investment company. He focuses on vision-casting, marketing, & supporting his team of “A” players. He has built his company on integrity (doing what he said he was going to do), fairness (doing the right thing), & transparency (honesty is always the best policy). Tim has dedicated his professional life to studying wealth-building & personal finance. Working in real estate, Tim has learned how to create a passive income that allows him to live the lifestyle of his choice. His goal is to educate & empower others to become financially free through entrepreneurship & real estate investments. https://legacywealthholdings.com SUBSCRIBE NOW so you don't miss a single video! https://www.youtube.com/legacywealth

Diving deep into one of the biggest challenges for small creative businesses: This episode looks at how to prioritise your marketing efforts when resources are limited. With so many marketing options out there, it's easy to feel overwhelmed—but don't worry, we're breaking it down into practical, high-impact strategies that won't stretch you too thin. Whether you're a solopreneur or working with a small team, this episode is packed with tips you can implement today. What You'll Learn in This Episode: How to Focus Your Marketing Efforts – When time and resources are limited, it's crucial to focus on the strategies that will have the biggest impact. I'll share how to define your core audience, refine your messaging, and make sure your marketing is working for you. Relationship-Driven Marketing – Why word-of-mouth, networking, and building client relationships should be at the heart of your strategy. I'll explain how to use these relationship-building tactics to grow your business without relying on a huge budget or paid ads. Optimising Your Website – Your website is your digital storefront. We'll cover the essentials every small service-based business should have on their website to convert visitors into paying clients. Digital Marketing Essentials – From social media to SEO, we'll go over what really matters when building your online presence, including tips on improving your local SEO and creating high-impact content that speaks directly to your target audience. The Power of Content Marketing – Learn how to showcase your expertise through content marketing, build authority in your industry, and connect with potential clients in meaningful ways. Paid Advertising – Discover when it's time to consider paid advertising and how to make the most out of platforms like Facebook, Instagram, and Google Ads without breaking the bank. Episode Highlights: How to craft a clear value proposition that makes your business stand out. Why building authentic client relationships is one of the most effective marketing strategies for small businesses. The key elements your website needs to attract and convert clients. Understanding the importance of consistency in your messaging across all platforms. Practical advice on how to use testimonials and reviews to build trust with your audience. How to get started with local SEO and why it's a game-changer for service-based businesses. Resources Mentioned: Episode 028: How to Gather and Use Testimonials Episode 055: SEO Strategies for Small Businesses Episode 057: Collaborating for Business Growth Join the Conversation: Have any questions after listening to this episode? Head to our WEBSITE or straight to THIS PAGE to ask your question, and I'll make sure to include them in future episodes or newsletters. I'd love to hear from you! Let's keep the conversation going and help you take your business to the next level.  

Unlock the secrets to effective email marketing as Vanessa shares invaluable insights on crafting emails that not only capture attention but also drive action. Forget the high school English rules that taught you to write in long, complex sentences; instead, learn how to create punchy and direct copy that resonates with your audience. Understanding where your audience stands in their buyer journey is crucial, and Vanessa emphasizes the importance of tailoring your message accordingly. Discover the art of intriguing subject lines and the role of AI tools like ChatGPT in enhancing your email strategy. Whether you're just starting out or looking to refine your approach, Vanessa's expert advice will equip you with the tools to elevate your email marketing game. Grab your favorite brew, hit that subscribe button, and dive into the world of email marketing mastery!Takeaways: Forget traditional English rules in marketing; keep paragraphs short and punchy for better engagement. Understand where your audience is in their buyer journey to tailor your messaging effectively. Craft compelling subject lines using intrigue or directness to increase email open rates. Utilize AI tools like ChatGPT to brainstorm catchy headlines and improve your email strategy. Be direct in your call-to-actions; highlight the benefits your audience will gain by taking action. Incorporate varied email lengths and formats, including multimedia elements to maintain reader interest.

Welcome back to another episode of Educated, Empowered, Inspired! Today, we're diving into something I know so many of you are struggling with—why your email list isn't growing. I'm sharing the top 3 reasons and how you can fix this. Plus, I've created a fun new tool, the List Building Growth Scorecard, to help you get consistent and focused with your lead magnet promotion so you can finally see that list grow!Key Takeaways:If your email list is stuck, you're probably under-promoting your lead magnet. People need to see it more often!You need a solid strategy—sporadic posting won't cut it. Let's get systematic about where and how you promote.Consistency is everything when it comes to building your list. It's time to make list-building a regular habit in your business.I've created the List Building Growth Scorecard to help you track your efforts and make promoting your lead magnet fun and easy.Set some goals for your list: first, aim for 100 new contacts, then work to double that, and eventually aim for 500 new subscribers!Action Step:Download the List Building Growth Scorecard HERE and join the 28-day challenge. Track your daily activities, give yourself points, and watch your list grow! Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

In this episode, we're getting into why email marketing can be a game-changer, especially if you're a female entrepreneur or coach tired of the social media hustle. I'm joined by the incredible Kylie Kelly, who swapped her camera for a keyboard and went from wedding photographer to email marketing queeeeeen. She's here to spill the tea on how she built a thriving online business by growing email lists for women entrepreneurs without the constant scroll and stress of social media.Key Takeaways:Freedom from the Social Media Grind: Kylie shares how stepping away from social media helped her reclaim her time, focus, and sanity. Learn how shifting her marketing strategy to email opened up new possibilities and gave her business the boost it needed.Email vs Social Media: Why Email Wins: We'll explore why email marketing creates more personal, direct, and effective connections than social platforms. Kylie breaks down how email helps you build genuine relationships with your audience that convert into loyal customers and real engagement.Kylie's Journey from Corporate to Online Success: Be inspired by Kylie's transition from a corporate job and wedding photography to becoming an online business powerhouse. Her story is packed with insights for anyone looking to pivot into online entrepreneurship.Grow Your List with Virtual Events: Kylie reveals her secret sauce for using virtual summits and bundles to skyrocket her email list. She shares a step-by-step guide on planning, promoting, and running virtual events that attract your ideal audience and turn them into devoted subscribers.Email Marketing Tips for Female Entrepreneurs: Get practical tips on crafting emails that truly resonate with your audience. Kylie covers everything from segmenting your list to nurturing your subscribers with valuable content that builds trust and drives sales.Building Real Connections through Email: Kylie emphasises the power of treating your email subscribers like real people. She shares her best relationship-building strategies, showing you how to connect on a personal level and foster a sense of community that feels authentic and supportive.Top Tools & Resources for Email Marketing Success: Kylie shares her favourite tools and platforms for managing and growing your email list efficiently. From automations to segmentation, find out how to streamline your email marketing for better results.Final Thoughts & Action Steps: We close out the episode with key takeaways, actionable advice, and Kylie's final thoughts on why email marketing should be at the heart of your business strategy.What You'll Learn in This Episode:Why email marketing is a stronger tool than social media for creating lasting, meaningful connections.Proven strategies to organically grow your email list—no need for paid ads or endless social media posts.How to nurture genuine relationships with your subscribers to boost engagement and sales.Kylie's top tools and resources for optimising your email marketing game.Steps to plan and execute successful virtual events that attract your dream audience and grow your list.Special Offers & Resources:Free Mini Course: "10 Ways to Sign Clients Without Posting on Instagram Every Day" – This free course will guide you through effective strategies to grow your business without the need for daily social media updates.Supercharged! Eight-week Mini-Mind for New Coaches – Nail your branding, niche, and flagship offer...

Marketing is the ATM for your business. If you've been tuning into the podcast or joining my workshops, you would know that this is one of my go-to principles. And in this episode, we are diving deeper into this because this is actually the third essential component of the Life Coach Business School: Create a Life Coach Marketing Plan. We'll explore the power of organic marketing, the importance of defining and establishing your niche, and the need for consistent marketing practices. I'll also discuss effective networking strategies and how to leverage various platforms like social media, email, and in-person events. Plus, I'll share practical tips for building a repeatable and effective marketing plan to help your coaching business grow sustainably.Tune in and discover how you can become a well-known coach through smart and strategic marketing!Welcome to the Life Coach Business Building Podcast! Join me as I teach you simple (organic) strategies to gain more paid clients in your life coaching business. Plus, I'll share strategies for designing your offer, pricing your coaching, and selling your coaching offers, I have it all covered. My goal is to inspire you to take simple, consistent action to grow your coaching business. So, if you're ready to be a well-respected life coach with paid clients, this podcast is for you!Episode details:00:47 Creating Your Marketing Plan02:03 The Importance of Consistency03:15 Why Networking and In-Person Events Work 05:36 Utilizing Various Marketing Channels11:31 Marketing Ideas and Tips 

Apply to Win 12 months of marketing valued at  $35,597: CLICK HERECheck out "Annihilate the Fear" a book written by Vince and the winner of the sweepstakes discussed in the podcast: Click HereDownload Vince's New Small Group Training Book by clicking here!Key Topics Covered:KISS Marketing Giveaway: A full year of digital marketing services, valued at $35,597, including a new website, Facebook and Instagram ads, and a marketing coach.Success Story: Vince recounts how a previous sweepstakes campaign helped his gym grow and transformed a participant's life.Marketing During Back-to-School: Vince explains how gym owners can cut through the noise with creative, empathetic marketing during this busy season.Email Marketing: Tips for crafting effective email subject lines and the importance of sending emails from a personal account, not a gym's general address.Direct Mail Strategies: Vince shares the value of direct mail for gym owners and how to use it effectively to attract clients, while also explaining the importance of knowing lifetime customer value to justify costs.The Power of Persistence: How sticking with a consistent, well-thought-out marketing plan can lead to long-term success.Show Notes:[00:00:00] Introduction: Vince and Leo discuss their hiatus, personal updates, and the upcoming sweepstakes for a year of free marketing services.[00:03:00] The Power of Sweepstakes: Vince recounts the success of a 2016 sweepstakes campaign for his gym, which brought in 400 applications and had lasting impacts on clients' lives.[00:08:00] Kathy's Story: One of the sweepstakes winners lost 25 pounds during the challenge and kept off 82 pounds over the next year. Vince co-authored a book with her, titled Annihilate the Fear, Transform Your Life.[00:11:00] Marketing Strategy Tips: Vince shares advice for crafting effective marketing messages, with a focus on empathy and storytelling that aligns with clients' needs.[00:14:00] Email Marketing: Insights into the importance of crafting subject lines and emails that stand out in cluttered inboxes.[00:18:00] Direct Mail: Vince breaks down the effectiveness of direct mail, the lifetime value of a customer, and how to make print campaigns work in today's digital world.[00:24:00] Crafting Offers: How to structure irresistible offers in direct mail and ensure they resonate with your target audience.[00:30:00] Action Steps: Gym owners should focus on maximizing what works before diving into new marketing channels like direct mail.[00:37:00] Call to Action: Vince reminds listeners to apply for the sweepstakes by September 24th for a chance to win an entire year of free marketing from KISS Marketing. If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Ever wondered how to revolutionize your email marketing strategy to maximize engagement and open rates? Tune in to the latest episode of Designer Discussions, where Jason, Miriam, and Maria reveal insider tips on leveraging email automation uniquely tailored for design professionals. Jason refreshes insights from his NKBA presentation, emphasizing the critical role of personalization in email campaigns. Discover how to create effective workflows, segment your audience, and utilize AI to draft welcome messages that resonate with different demographics while maintaining your brand's unique voice.Join us as we explore the importance of regular follow-up workflows, how to gather and utilize audience feedback, and the benefits of investing in the paid versions of top email service providers like MailChimp, Constant Contact, and AWeber. Jason shares practical advice on understanding your email analytics to tailor your content better and improve engagement. This episode is packed with actionable strategies to help you enhance your email marketing efforts, build stronger connections with your audience, and ultimately drive your business forward.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-120-Email-Marketing-TipsPrevious Episodes Referenced:https://www.designerdiscussions.com/episodes/episode-19-email-marketing-tips-for-interior-designersTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

In this special episode of the Messy Success Podcast, host Elizabeth Henson welcomes copywriter Jenny Roth. Jenny shares her inspiring journey into copywriting, the importance of email marketing, and how to build genuine connections with your audience. Elizabeth and Jenny discuss balancing motherhood and entrepreneurship, the significance of testing and data in email marketing, and practical tips for engaging your email list. Tune in to discover valuable insights on creating impactful email campaigns and fostering meaningful relationships with your subscribers.

Welcome back to another insightful episode of The A100 podcast! Today, we're joined by Amber Worthen, Founder and CEO of Email Maven. With years of experience in communication strategy, project management and email marketing, Amber shares her expertise in revolutionizing email marketing for associations. Key Highlights: Addressing Common Email Challenges: Amber identifies key issues such as inconsistent email design and email fatigue. She emphasizes the importance of applying best practices in email design and segmenting audiences to enhance engagement and avoid overwhelming members. Optimizing Open Rates and Engagement: Practical tips on segmenting email audiences and implementing drip campaigns to ensure targeted and relevant communication, resulting in higher open and click rates. Choosing the Right Email Platform: Amber advises associations to select email platforms that integrate seamlessly with their data systems to save time and improve efficiency. She underscores the importance of conducting thorough audits to identify the best fit for current and future needs. Leveraging Data for Better Decision Making: Emphasizing the importance of data-driven decisions, Amber highlights key metrics such as open rates, click rates, conversion rates and unsubscribe rates. She encourages associations to stay curious and continually analyze data to refine their email strategies. Emerging Trends and Practical AI Tips: Amber shares insights into emerging trends like AI, offering practical AI tips for creating alternative subject lines and preheaders. She also emphasizes the importance of continuously testing and optimizing friendly from names, subject lines and preheaders to enhance engagement. Best Practices for Effective Email Marketing: Tips on sending emails at the right times based on the audience's lifestyle and behaviors, and using web tracking campaigns to target members who show interest in specific content. Join us as Amber Worthen provides practical tips and deep insights for association professionals looking to enhance their email marketing strategies and engage their members more effectively. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes packed with insights to help your association thrive!

In this episode of "Do This, Not That," host Jay Schwedelson shares actionable tips and tactics for email marketing that can have a significant impact.=================================================================Best Moments:(01:22) The impact of using title casing versus sentence casing in email subject lines(02:23) The effectiveness of capitalizing one word in the subject line to make it stand out(03:21) Using a compelling stat as the subject line for email newsletters to boost open rates(04:24) Including memes in newsletters to increase click-through rates and add a human touch(05:21) Resending emails to non-openers with subject lines that address the initial non-open=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Have you ever wondered how you can attract new clients, even if you're an introvert? Socializing and interacting with people can be daunting for many, but it doesn't have to be an impossible hurdle for your business.  As an introverted entrepreneur, in this episode, I share seven strategies to help introverts thrive in attracting new clients without the stress of constant socializing. As you'll hear in this episode, being an introvert doesn't mean you have to constantly present yourself in person.  One of the best ways to attract clients is by using online platforms. Introverts often thrive behind a screen, where they can thoughtfully compose their messages and engage with others at their own pace. Leveraging social media, websites, and email marketing can significantly expand your reach without stepping out of your comfort zone. Create valuable content that showcases your expertise. This can be in blog posts, videos, podcasts, or any other medium you're comfortable with. By demonstrating your knowledge and skills, potential clients will be naturally drawn to you for your expertise, and this can happen without the need for constant direct interaction. Introverts can indeed thrive in attracting new clients by leveraging these strategies. It's all about finding ways to align with your strengths and comfort. Embrace the digital age, focus on quality relationships, and let your expertise shine through various content channels. Remember, you don't have to shout from the rooftops to be heard — sometimes, the quiet and thoughtful approach is the most effective. Hear all of my best tips in this episode! We talk about:  00:00 Intro 01:43 The Power of Online Presence for Introverts 05:49 Creating Engaging Content 06:51 Email Marketing Tips 08:12 Hosting Online Workshops and Masterclasses 09:42 Leveraging Client Referrals 10:49 Optimizing Your Onboarding Process 11:55 Enhancing Your Website with SEO 13:55 Networking Strategies for Introverts 14:58 Nurturing Existing Relationships   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

In the Reaching More Readers podcast, Dale L. Roberts and Holly Greenland continue sharing their insights on building an effective email marketing strategy for indie authors. Their discussion includes the frequency of sending mailers, how to build subscribers, and the importance of automation. Dale and Holly provide practical tips and best practices to help authors connect with readers and promote their books through the all-important email newsletters. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! About the Hosts Dale L. Roberts is a self-publishing advocate, award-winning author, and video content creator. Dale's inherent passion for life fuels his self-publishing advocacy both in print and online. After publishing over 50 titles and becoming an international bestselling author on Amazon, Dale started his YouTube channel, Self-Publishing with Dale. Selected by Feedspot and LA Weekly as one of the best sources in self-publishing of 2022, Dale cemented his position as the indie-author community's go-to authority. You can find Dale on his website or YouTube Holly Greenland is a self-published author, content writer and strategic communications consultant. She has worked in marketing and communications for nearly twenty years, including at the BBC, UK Parliament, and award-winning agency Social & Local. Holly is currently completing a Publishing PhD with Kingston University in London, investigating the factors that increase the likelihood of indie author success. Find out more about Holly's writing on her website or connect on LinkedIn.

Want to boost your email sales effortlessly? In this episode, Gemma Bonham-Carter shares her secret weapon—the super signature. Kinsey and Gemma discuss the state of online courses and email marketing in 2024. Plus, Gemma shares how she's streamlining her own marketing strategy, and how her latest email tactic can boost your sales without being pushy. Hit Play Now To Hear:✸ Insights on starting and scaling an online course business in 2024✸ The importance of a lean and effective marketing strategy✸ Using email marketing as a cornerstone tactic in 2024✸ How to use a super signature to to remind your subscribers of your offers seamlessly✸ What people want to see in email newsletters and how to make it easierConnect with Gemma on Instagram @gemma.bonhamcarter, check out her podcast, The Course Creator Show, and find her free resource of six-figure launch emails at learn.gemmabonhamcarter.com/emailsPodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsConnect with your host Kinsey: Feel Good Social Website: feelgoodsocial.com Feel Good Social Instagram: @feelgoodsocial Check out our sister podcast, Authentic AI for Entrepreneurs! Authentic AI Website: diywith.ai Authentic AI Instagram: @authenticaiforentrepreneurs ---------------------------------------Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse

In the Reaching More Readers podcast, Dale L. Roberts and Holly Greenland discuss effective email marketing strategies for indie authors. They cover topics like choosing an email service, welcome emails, metrics to track, and engaging subscribers on a regular basis. The hosts aim to provide practical tips and best practices to help authors connect with readers and promote their books through email newsletters. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! About the Hosts Dale L. Roberts is a self-publishing advocate, award-winning author, and video content creator. Dale's inherent passion for life fuels his self-publishing advocacy both in print and online. After publishing over 50 titles and becoming an international bestselling author on Amazon, Dale started his YouTube channel, Self-Publishing with Dale. Selected by Feedspot and LA Weekly as one of the best sources in self-publishing of 2022, Dale cemented his position as the indie-author community's go-to authority. You can find Dale on his website or YouTube Holly Greenland is a self-published author, content writer and strategic communications consultant. She has worked in marketing and communications for nearly twenty years, including at the BBC, UK Parliament, and award-winning agency Social & Local. Holly is currently completing a Publishing PhD with Kingston University in London, investigating the factors that increase the likelihood of indie author success. Find out more about Holly's writing on her website or connect on LinkedIn.

I'm diving deep into why email marketing remains an unbeatable tool in your business arsenal, even in 2024. If you've been overlooking your email strategies or maybe thinking email is a thing of the past, this is your wake-up call!Join me as I break down the real benefits of email marketing today, providing you with practical steps to get people on your list and effective ways of keeping them there. Whether you're a startup queen, a seasoned mogul, or somewhere in between, tune in to discover how you can leverage email to fuel your business growth like never before. Let's unlock the full potential of your email marketing and turn those unread messages into unbelievable opportunities!Let's make those emails work harder for you!⬇️ MORE THINGS, CHECK THEM OUT! ⬇️ ⟡ The S.O.S. Collective: https://iden.agency/thesoscollective ⟡ 1:1 Coaching: https://go.iden.agency/1-1-coaching ⟡ My Favorite Platforms: https://www.iden.agency/tools ⟡ Subscribe to my Email List: https://iden.myflodesk.com/subscribe

Are you actively growing an email list for your business? If not, you should rethink that. In this episode, I'm sharing all about email marketing and giving you tips on how to either get started or to revive an existing list. INSIDE THIS EPISODE

In this podcast episode, we discuss how to drastically improve your email deliverability and generate double the revenue with your email marketing channel. Our featured guest on the show is Nikita Vakhrushev, Founder/CEO at aspektagency.com.Topics discussed in this episode:How to improve email deliverability Why opening rates are not a good KPI to use anymore How AI is used in email marketingImportance of segmenting your email list Case study: How email restructuring increased revenue for a children's toy brandEconomic downturn and its impact on DTC brands And moreLinks & ResourcesWebsite: https://aspektagency.com/LinkedIn: https://www.linkedin.com/in/nikita-v/X/Twitter: https://twitter.com/nikitavakhrushvInstagram: https://instagram.com/nikitavakhrushvGet access to more free resources by visiting the podcast episode page att.ly/dLGLcSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtubewant more traffic, leads, and sales from your website without any extra promotion? meet PROHMOSSummaryEmail marketing is a cost-effective way to market to your audience. There are two main ways to use email marketing: promoting your own products and promoting affiliate products. Conventional email marketing advice may not always work, so it's important to find what works best for your own list and prospects. Here are six unconventional email marketing tips: 1) Use plain text emails for higher open and click rates. 2) Use selective capitals in subject lines to make them stand out. 3) Keep the email body short and curiosity-oriented. 4) Use a clear and obvious pitch instead of warming up with content. 5) Mail your list every day or even more frequently to stay top of mind. 6) Reuse winning emails to maximize results. Test and adapt your approach to find what works best for your business and list.TakeawaysEmail marketing is a cost-effective way to market to your audience.There are two main ways to use email marketing: promoting your own products and promoting affiliate products.Conventional email marketing advice may not always work, so it's important to find what works best for your own list and prospects.Unconventional email marketing tips include using plain text emails, selective capitals in subject lines, keeping the email body short and curiosity-oriented, using a clear and obvious pitch, mailing your list every day or more frequently, and reusing winning emails.Test and adapt your approach to find what works best for your business and list.Chapters00:00 Introduction to Email Marketing05:00 Using Plain Text Emails08:09 Making Subject Lines Stand Out10:57 Keeping Email Bodies Short14:50 The Power of a Clear and Obvious Pitch19:39 Maximizing Results with Reused Emails#Email #EmailMarketing #Tips #Result #digital marketing #contentmarketing #motivational #businesslessons #entrepreneur #worklifebalance #successhabits #digitalbusiness #personaldevelopment #successhacks #businesslessons #lifelessons #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing #digitalmarketer #entrepreneurpodcast

Email is a great strategy for any organization. However, if you don't get the messaging right then it misses the mark. Understanding the way you share your organizations impact, through the eyes of your audience, can lead to much better results. Learn how to refine your messaging and increase the engagement from your emails in this episode. What you'll learn: → common mistakes people make with their email. → how value in your emails can increase your open rates and engagement. → messaging isn't just about emails. → how to understand the language your audience uses. → resist the urge to sell. Want to skip ahead? Here are key takeaways: [5:58] Messaging matters, and most organizations assume what their audience wants to hear. Spoiler alert – they are usually wrong! Its hard to step outside your organization to truly see it from the perspective of your audience. It comes down to understanding the words they use and using them yourselves. [10:39] When you prioritize adding value in your emails it builds trust. This allows them to understand what is coming and that its about them. It will increase the likelihood they open the next one because they know they aren't being sold to. Then follow your analytics to see what stories and value resonate most with your audience. [18:26] When you take the time to refine your messaging, it doesn't just affect your emails. It should be utilized in all your communications. This includes your website, social media posts, one-on-one conversations and more!  [19:13] Interview your audience to learn what they think about your organization. This works best with phone interviews so they can be more open and honest. Look at common responses and start to craft your language. Remember that people connect to emotion so really pull out the stuff people are sharing. Resist the jargon. Resources [book] Challenger Brand Marketing Book Ep 221 | Creating a Language Guide EP 222 |What are you Famous For? with Craig Alexander John Gumas Founder, Gumas Advertising A veteran of the advertising and interactive marketing industry, John founded Gumas Advertising in 1984. Today, the award-winning firm is consistently named as one of the top branding and interactive marketing firms by the California Business Times. John is recognized as one of the country's foremost authorities on challenger brand marketing. He is the author of the popular books “Marketing Smart” and “Challenger Brand Marketing” which describe how challenger brands can effectively develop marketing strategies to take on their larger competitors. In addition, John has been an adjunct professor of branding, advertising and interactive marketing, a sought after speaker and a regular columnist for several publications and blogs. John currently sits on many boards, including the San Francisco Giants, The San Francisco Chamber of Commerce, San Francisco State University Foundation, The Greater San Francisco Advertising Club, The Bay Area Sports Hall of Fame and The Elios Society. John was recently inducted into the San Francisco State University Hall of Fame, and was Alumnus of the Year. John has also been recognized for his extensive community service and leadership by the U.S. Senate and the San Francisco Giants.Learn more at https://gumas.com Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click  Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

With a smaller team it can feel hard to know what to prioritize when it comes to marketing. It may feel like you need (or should) do it all. Email is a powerful tool in your marketing toolbox. That doesn't mean you have to do it all at once. Instead, start with the goals and priorities in mind and build over time. Trust me, you'll never regret having an email list of donors and potential donors you can connect with. What you'll learn: → when and how to prioritize email marketing. → power of adding value and lead magnets. → how often to send emails. → ways to repurpose social media in your emails. Want to skip ahead? Here are key takeaways: [4:52] It's all about doing what you need to do to raise money. This could be prioritizing personal interactions over digital strategies if that's not your skillset. Then, as your resources expand, so can your marketing strategy. The strategies should focus on acquisition. [6:08] Encourage people to get on your email list by adding value. This is most commonly created through a lead magnet. It gives them immediate value and also helps you get their information. Don't forget to have a nurture sequence as a follow-up to continue adding value. [17:04] Send your general newsletters weekly. This keeps you top of mind and allows you to share your mission more often. If you're strugling with what to put in your emails, repurpose the content you already have. Take high performing social media posts and put them in your emails. Andriy Boychuk Founder & CEO, Flowium Learn more at: https://flowium.com  Follow on Instagram @andriyboychuk  Watch on YouTube @Flowium Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Email doesn't have to be overcomplicated. This episode takes you through some foundations you'll want to consider when looking at your email strategy. It's time to simplify and get back to basics so you can build and grow based of data and engagement with your audience. What you'll learn: → how many calls-to-action (CTAs) should you include? → why email keeps you top of mind. → how to prioritize your content. → ways to encourage people to open your email. → the importance of mobile in your design. Want to skip ahead? Here are key takeaways: [5:04] Don't include more than three calls-to-action (CTA). When you increase the CTAs then you decrease the liklihood people will take action due to decision fatigue. If you're worried about sending more emails to break it up because you don't want to overwhelm your audience, ask them! They want to hear from you and likely won't care if they get another email during the month that has value attached to it. [12:43] Sending regular emails keeps you top of mind in their inbox. Even if they aren't reading them all, they're seeing your name. When they have questions or want to engage it'll be easier for them to do that. [13:45] Put your most important piece of information at the top of the email. Ideally you'll have an option for them to click through close to the top. Then the second most important piece should go near the bottom since people tend to scroll. Remember to stay in touch with your entire team to understand how things need to be organized based off of priorities over time. [19:20] Here are some quick tips to encourage readers to open your email. Don't use all caps. Personalize the subject line with their name. Use the pre-header text area to explain more about what's inside.  [24:07] Ensure your emails are mobile friendly. Most people are reading on their phones. Don't lose them because they can't read it or access the media you're including. Send yourself a test to you can see what it looks like on your device. Resources TEDTalk | The Paradox of Choice Constant Contact ConvertKit* Claude Chat GPTPerplexity 5 Ways to Leverage AI in Your Marketing *This post contains affiliate links. Should you choose to purchase we may receive a commission. We are only affiliates of products and services we use ourselves. Kendra Corman Kendra Corman is the driving force behind KendraCorman.com and H2H Consulting. She is dedicated to enhancing small business and nonprofit marketing through innovative email strategies and leveraging AI technology. Transitioning from leading iconic brands like Jeep to authoring ‘Mastering AI In Communications,' she simplifies complex marketing concepts into actionable steps. Kendra's approach is about making marketing more effective and efficient. Learn more at: https://kendracorman.com/ 

If you've felt like your marketing efforts are just blending into the background, you're not alone. We're swimming in the "attention economy," where grabbing and keeping attention is more valuable than ever. Big companies are masters at this, especially in our digital-first world. But here's the kicker: as beauty professionals, we're a bit behind the curve. That's why I'm on a mission to help you not just catch up, but lead the pack. In today's episode, "5 Simple, Game Changing Email Marketing Tips," I'm sharing insider secrets on using email marketing to not only capture your clients' attention but keep it. If you're committed to making a significant impact in your field, this episode is tailor-made for you.I've broken down five straightforward, yet powerful, strategies to elevate your email game. These aren't just tips; they're your blueprint to becoming the undeniable choice for your clients, over and over again.From subject lines to content, every element of your email needs to sing.  Think about it. That hair curling tutorial you just posted can be transformed into an engaging email that not only adds value but also directs your clients back to your social media. It's all about nurturing that connection and keeping yourself top of mind. And don't even get me started on subject lines. They are your make-or-break moment to captivate your audience. A compelling subject line not only piques curiosity but ensures your email is opened and read. Crafting these with care can dramatically increase your open rates, making all the difference in your email marketing success.Remember, it's not just about sending emails; it's about making every message count.Resources:5 Email templates for Hairstylists - CLICK HEREPVP Waitlist - https://hunterdonia.com/waitlist Streamline your business with user-friendly forms. Join Jotform here! Let's connect on Instagram!

Email is an important element of your marketing. So where do you get started? And from there, where do you expand? Consistency is important so building slowly over time is important. That way you can ensure that you're adding thoughtful communications that help guide your readers to a conversion and that they're getting the messages they need for their interests at the right time. What you'll learn: → growing past a general newsletter. → crafting communication just for your donors. → setting up your promotional emails. → ways LinkedIn can support your community. Want to skip ahead? Here are key takeaways: [2:57] Start with your general newsletter. This can go to your full email list when you first get started. It includes general information, impact stories, and adds value to your audience. Take it to the next step by segmenting this email based off of your audiences' interest. [8:45] Create emails specifically for your donors. Messaging for your donors is a bit different then that of your community. Create separate emails that speak to their own motivations for engaging with your audience. [11:35] Give your monthly donors the VIP treatment. Exclusivity is a great way to keep monthly donors coming back for more. Creating emails that are just for your monthly donors can help you connect with them more and makes them feel special. [16:17] Leverage email for your promotions. During this time your general email newsletters stop. Being thoughtful of who you're sending your promotional emails to can go a long way. Be thoughtful and proactive so you can pull the right lists of peoples for the right events and campaigns. Resources Digital Marketing Therapy Episodes all about Email Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click  Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

A new month is upon us and this month we are covering the topics of Newsletters and Email Marketing Tips.  Today's episode is sharing with you some newsletter do's and don'ts.

Email marketing is just one of the many steps in your travel business. But the real question is: what is the reason why you want to start email marketing? Today we have a very special guest, Lynley Hipps, to talk about all things email marketing.https://lynleyhipps.com/www.careersonvacation.com/readynowtravelschool.com

This is URGENT! In only a few weeks, Google and Yahoo will be implementing updates to their email sender guidelines that affect every email marketer, no matter how large or small your list may be!    To avoid permanently ending up in the dreaded SPAM folder, learn the 3 steps you need to take to maintain a happy, healthy inbox and become Google compliant so you can continue to produce high-quality email marketing campaigns.   Psst! These changes are set to begin in February 2024, so don't delay! MENTIONED IN THIS EPISODE:   Google Email Sender Guidelines HERE Join the free Facebook Community >>  Email Marketing Tips for Online Business Owners Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

A new year always feels like a great time for a fresh start! From content consideration to techy things, here are 10 quick tips to consider if you want to revamp or revitalize your email marketing this year.   MENTIONED IN THIS EPISODE: Join the free Facebook Community >>  Email Marketing Tips for Online Business Owners   Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

In this episode, Chase Dimond and Cardinal Mason discuss:- What we bought on Black Friday and Cyber Monday- Post Black Friday Cyber Monday Email Marketing Tips- LinkedIn Business Update