Podcasts about service providers

Most entrepreneurs make business decisions based solely on sales data. But I've learned that auditing your entire marketing ecosystem gives you a much clearer picture of what's actually working and what needs to change. In today's episode, I'm walking you through the comprehensive marketing audit framework I use to make informed business decisions in my seven-figure creative agency. This isn't about analyzing individual content performance. It's about taking a 360-degree view of your messaging, positioning, funnel, brand perception, and systems to understand why certain offers aren't converting or why you're attracting unqualified leads. I'm sharing how this audit approach helped me realize that people were buying our rebrand service first, then Sales Studio, when I wanted Sales Studio to be the entry point. That insight led me to completely reposition Sales Studio as campaign support that helps people make money, which then funds their rebrand investment. You'll learn the 5 key areas I audit: service and audience alignment messaging and positioning content performance  conversion points in your funnel visual branding consistency  Plus, I'm breaking down how to use these findings to make strategic decisions about offer direction, platform focus, and whether you need new systems or just need to double down on what's already working. In this episode, we're chatting about: • The 5-part marketing audit framework • How I repositioned Sales Studio  • Beyond vanity metrics  • How audit findings should inform offer direction, platform focus, and resource allocation Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

In this Meraki Unboxed podcast, we're getting schooled. Tune in to learn about the E-Rate program, a vital federal resource helping K-12 schools secure funding for internet connectivity. Join our host Sammy and guests Cedric Lockhart and Janell Tennyson as they discuss sales leadership strategies, Cisco's competitive edge, the significance of the five-year funding cycle, and common misconceptions about E-Rate funding. Class is now in session!HostSammy Brenner, Virtual Sales Leader, Cisco MerakiGuestsCedric Lockhart, Senior Director, Cisco Networking Sales for Public SectorCedric Lockhart has a passion for connecting with people and developing winning teams. While serving as Captain in the U.S. Marine Corps, he learned that the best leaders focus on the people, set a positive tone, develop plans that overachieve the objectives, and think BIG! He has carried those same core beliefs into his sales leadership career. Cedric currently leads the $3.5B Public Sector Networking Business. During his 15-year Cisco-career, Cedric has held a number of sales and sales leadership roles, including leading the Cisco Meraki Americas business, Enterprise and Service Provider business for Cisco AppDynamics, Mid-Atlantic Regional Leader for Enterprise, and other roles in corporate tech sales.Janell Tennyson, Sales Business Development, E-Rate LeadJanell Tennyson is E-Rate Lead for the Cisco Public Funding Team. Janell is an experienced grant writer with over 16 years working in the telecommunications industry. In her current role, she is responsible for overseeing the entire E-Rate process and educating the field, partners, and customers to better understand and effectively utilize and maintain compliance with E-Rate rules and regulations.

Struggling to explain why you started your business or what makes it different?In this video, I'll walk you through a simple framework for telling your business story — whether you're a product-based brand, a nutritionist, or a physical therapist — and show you how to use that story to attract press, customers, and opportunities.

You've blocked Friday afternoon for CEO time. No client calls, no urgent requests—just you, your laptop, and that business strategy you've been putting off for weeks. Then your phone buzzes with a Slack notification: "Can you fix this ASAP?" Your CEO time is gone again.If you've ever felt the crushing disappointment of having your strategic thinking time hijacked by someone else's emergency, this episode is for you. It's not that you're bad at time management—your business is structured to pull you into reactive mode every single time you try to think strategically.In this episode, I share the story of Anna, a virtual assistant and homeschooling mom who transformed from feeling like she had six bosses to becoming the CEO of her own business using one simple boundary shift: protected Monday CEO half-days.Key Points Covered:✨ Why your business structure rewards reactive behavior over strategic thinking✨ The hidden cost of constant context switching on your productivity (hint: it takes 23 minutes to refocus after each interruption)✨ How to define what truly constitutes an emergency in your business✨ The 3-step CEO Time Shield you can implement this week✨ The exact script to communicate new boundaries without losing clients✨ Why protecting CEO time attracts better clients who respect your expertiseAnna's Results:Launched her first email marketing campaign in months within 3 weeksCreated the framework for her new core offer after putting it off for over a yearReduced working hours by 6 hours per weekRaised rates by 40% and launched a fully booked core offer within 6 monthsIf you're tired of watching your business dreams get pushed to "tomorrow" because today is always too chaotic, this episode will show you how to finally reclaim your strategic thinking time.Challenge: Pick one 90-minute time block this week, turn off all notifications, and work on one strategic project for your business. That might just be the beginning of finally feeling like the CEO of your own business.

Starting a coaching or service-based business is incredibly fulfilling—but turning it into a profitable one? That's where so many get stuck. In this episode, I'm breaking down why most coaches spin their wheels (and what to do instead). If you want to make money, serve the right people, and build an aligned offer that actually sells—this one's for you. READ MORE HERE*Check out InThisVeryRoom.com, the online gift boutique that my daughter Ava and I are resurrecting LOL - we are opening soon!

Send us a text If Pinterest analytics make your head spin, this episode is for you. I'm walking you through the three key metrics you actually need to track on Pinterest and how to use them in a simple monthly routine to grow your traffic and leads.  You'll learn:Why outbound clicks are the most important statHow saves increase visibilityWhat impressions really tell you (and what they don't)My once-a-month Pinterest analytics workflowWhether you're managing your own strategy or ready to outsource, this episode will give you clarity and confidence in your Pinterest marketing.SHOWNOTES: https://jenvazquez.com/pinterest-metrics/

Multnomah County won’t renew its contract with Rockwood Community Development Corporation, a nonprofit based in Gresham, according to reporting by Willamette Week. The county stated it had stopped funding the homeless service provider after the organization double-counted costs and charged for rooms that were closed for repairs, according to Willamette Week. Rockwood CDC disputed the allegations and stated Multnomah County owed it $1.1 million in overdue payments. Anthony Effinger is a Willamette Week reporter. He’s been covering the issue and joins us with details.

In deze korte zomerupdate praat ik je bij over drie dingen: 1. Vervolg op aflevering 268 met Paul Veugen → Zijn LinkedIn-post over het zelf bouwen van een AI-tool in plaats van Intercom kreeg veel reacties. In aflevering 268 vertelde hij er meer over. Nu – twee maanden later – kijken we: werkt het nog steeds? ➤ Daarom organiseren we een online sessie op 6 augustus om 14:00 uur Je kunt meedoen, je vragen stellen en meepraten.

If you've been listening since the beginning of this podcast, then you might recognize this week's guest, Dulce Toscano! She's returning to the podcast to share her brand new business, The School of AI. She left her successful coaching business, deleted all her socials, and started fresh on an idea that she says is going to change the world.    Dulce Toscano is an AI consultant, educator, and the founder of The School of AI. The School of AI helps Coaches, Creatives, and Service Providers integrate AI into their business so that they can earn more, scale faster, and reclaim hours every week. A former business coach and digital nomad, Dulce pivoted to AI after seeing its power to level the playing field for women and first-gen entrepreneurs. Today, her training programs and custom AI solutions turn AI into a strategic partner for content creation, client engagement, and business growth. For Dulce and The School of AI, AI isn't just a productivity hack; it is a pathway to true financial and business freedom.   In this week's episode, Dulce shares why she walked away from her successful coaching business to go all in on AI. She says that AI is the future, and I believe her. I've been a client of hers before, and she taught me how to utilize AI to make my business more efficient where it matters the most. Dulce says that AI is a tool, and the better we can use it, the more successful we'll be. Tune in to find out more about AI and how she reinvented herself in just a few months.  Resources Mentioned: EP. 14: Making Untraditional Choices in the Latinx/e Community with Dulce Toscano Follow Dulce on: IG: @theschoolof_ai Threads: @theschoolof_ai TikTok: @biancaacervantes_ LinkedIn: Dulce Toscano   Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn Website: http://www.theerikacruz.com How to work with Erika: Join the waitlist for the Courage Driven Latina program here! Join the waitlist for the Magnetic Mastermind here.   Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio. 

Love or hate Tesla, there are so many lessons to learn from its highs and lows. Today, I'm wrapping up our summer series of shorter episodes with 3 lessons from Tesla that any service provider can apply to their own business. 0:00 - What Tesla can teach us 01:43 - Lesson 1 05:45 - Lesson 2 08:36 - Lesson 3  10:16 - Coming up… Leave a comment or ask a question on the YouTube version of this episode at https://youtu.be/Y2wPDiSBec0 Want to know when registration for Growth Accelerator and the All In Mastermind opens? Join my free email at https://www.HeatherJoyHubbard.com/Subscribe to be the first to know.

The podcast has been one of the most powerful tools in my business. It's helped me share my message, build trust, and bring in clients who connected through the content. It started as Fiercely Freelance, shifted into Peaceful Service Pro, and most recently became Sold Out Offers. Every version has reflected where I was and who I was here to help.If you've ever wondered if podcasting could work for you, and you love to talk and share what you know, it might be the thing that changes everything. Having a producer gave me the accountability to stay consistent, and that consistency is what built this platform.In this episode, I'm sharing what this journey has meant to me, what's next, and a few lessons to help you stay consistent if you're thinking about launching your own. Thank you for listening, for showing up, and for being part of this with me. ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Bringing astrology into your business may be simple, but that doesn't mean it doesn't come with its challenges. You may be making these mistakes and not even realizing it. Listen to this episode as Blu breaks down the 3 most common mistakes online service providers make when it comes to bringing astrology into your business strategy - and what it takes to shift them.WORK WITH BLU:Book a Business Astrology ReadingJoin the Midheaven MethodApply to Private AstrologerMENTIONED IN THIS EPISODE:The Power of the Midheaven RulerBuilding Your Career with the Wealth HousesBusiness Stability with the 6th House

Send us a textAre you a coach, photographer, or creative wondering how to monetize your blog as a service provider? You're in the right place.In this episode, I'm sharing how to turn your blog into a lead-generating machine—with zero sleaze. We'll talk about weaving in services naturally, adding powerful CTAs, sharing affiliate links the right way, and how to make small updates to blogs you've already written to get more traction now.This is your guide to smart, sustainable blog monetization that works with your personality and values.Shownotes: https://jenvazquez.com/how-to-monetize-your-blog-as-a-service-provider/

Guest: Siddharth Lulla, Partner, Intellecap This episode is part of our MSME DAY 2025 series, where we bring data-driven insights from key industry voices. Siddharth Lulla, a leading voice on sustainability and circular economy at Intellecap, shares how MSMEs in India are navigating the transition toward sustainable manufacturing. In this Episode:  00:00:00 – Introduction  00:02:08 – Trends in textile circularity: What MSMEs are really doing 00:06:30 – How Indian Textile MSMEs Compare Globally on Sustainable Practices 00:10:20 – MSME Segments Leading in Circularity: Recycling, Zero-Waste, Regenerative Materials 00:12:45 – Barriers to Sustainable Adoption in MSMEs & Emerging Support Systems 00:15:55 – Government Schemes Encouraging MSME Sustainability & Circular Economy 00:17:39 – Policy expectations & global models India can adapt 00:19:50 – What MSMEs need to change in mindset and practice00:21:48 – Wrap-up & closing thoughts  Host: Tripti Sharma Founder, MSME TALK® | Executive Coach LinkedIn: https://www.linkedin.com/in/tripti-sharma-/  About MSME TALK®: MSME TALK® is a unique platform that serves as a hub for knowledge, information, connections, and curated content. It bridges the gap between MSMEs, experts, and solution providers by offering data-driven insightful conversations that help businesses grow.  • What support you need in business, help us know to get relevant Expert, Product, Services and Content for you. https://forms.gle/P7eb5xuJeERKxn6V6 • Do you provide Services or Products to MSMEs/ Startups: https://bit.ly/ListingonMSMETALK    | Stay Informed with MSME TALK® • Newsletter: https://msmetalk.com/subscription-alert/ • WhatsApp Channel: https://whatsapp.com/channel/0029VbAPTDw7dmeSLWrYD1t3 • YouTube Channel: https://www.youtube.com/@msmetalk   MSMEs & startups are looking for various kinds of supports & upgrade. Are you a Product, Service Provider, Expert, Advisor, Consultant, Mentor for MSMEs/Startups? Reach out to MSME TALK to list your business. Fill the form to help us reach out to you. MSME TALK Podcast enters Peak Ranking Chart of 20+ Countries in the Apple Podcast Country Entrepreneurship Category. WhatsApp : Send hi - https://wa.me/918097665085 LinkedIn Facebook Instagram Twitter Website Contact us : connect@msmetalk.comClick to All Social Media , Podcast etc links at one place Please give your rating and reviews on apple podcast or Spotify

In this week's episode, I'm sharing the raw, unfiltered truth about what it really takes to run a business, and how the constant pressure to keep going can quietly drain your energy and joy. If you've been feeling depleted, fatigued, or stuck on a rollercoaster you didn't sign up for, this conversation is for you.I've been there, pushing hard, working long hours, and ignoring the signs my body and mind were giving me. And yes, even now, there are seasons where I hustle more than usual to bring a big vision to life. But I've learned that without healthy boundaries and intentional rest, that kind of grind will catch up with you.Let's talk about how to recognise the warning signs of burnout, why setting boundaries isn't just self-care, it's business strategy, and how to build a rhythm that supports both your ambition and your well-being. ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Has your child recently been diagnosed with autism? Are you feeling lost or overwhelmed with exploring what services are available? Kathryn Peterson, a Board Certified Behavior Analyst and the Founder of 2 Steps Forward Consulting, a company offering early-intervention coaching to help parents navigate the system, shares what to look for in a service provider and how parents can collaborate in setting and prioritizing goals. Welcome to Autism Tips & Tools, where we highlight the best practical guidance from previous episodes of Autism Knows No Borders. Whether you're a self-advocate, a family member, or a service provider, there's something here for you! This conversation with Kathryn Peterson was originally released on March 29, 2024. Would you like to hear what the autism-diagnosis process typically looks like for parents, from recognizing early signs in their children to receiving services? Click the link below for the full conversation and be sure to subscribe to hear more from people connected to autism inspiring change and building community.  Your Child Has Received an Autism Diagnosis, Now What? | Part 1 with Kathryn Petersen Let's work together to transform how the world relates to autism. ----more---- We appreciate your time. If you enjoy this podcast and you'd like to support our mission, please take just a few seconds to share it with one person who you think will find value in it too.  Follow us on Instagram: @autismpodcast  Join our community on Mighty Networks: Global Autism Community  Subscribe to our YouTube channel: Global Autism Project  We would love to hear your feedback about the show. Please fill out this short survey to let us know your thoughts: Listener Survey 

Intermedia's Brian Gregory on portfolios, Teams integration, and AI that partners can actually resell “We're not just selling AI—we're giving service providers real products they can sell under their own brand.” — Brian Gregory, Director of Product Marketing, Intermedia As cloud communications enters a new chapter shaped by Microsoft Teams, agentic AI, and rising customer expectations, Intermedia is helping service providers rethink and rebuild their portfolios from the ground up. In this episode of Technology Reseller News, Brian Gregory, Director of Product Marketing at Intermedia, joins Doug Green to explore how service providers can capitalize on their home-field advantage—strong customer relationships, existing network services, and trusted brands—by delivering white-labeled UCaaS, CCaaS, and integrated Teams solutions with Intermedia. Key Takeaways: White Label Everything Intermedia's business is 92% channel-driven, enabling providers to fully brand and resell its unified communications, contact center, and Microsoft 365 offerings—keeping customer ownership and brand equity intact. Monetizing Microsoft Teams With Microsoft Teams commanding nearly 50% of the collaboration market, Intermedia's Teams-integrated telephony solution (launched August 2024) gives providers a clear path to offer high-margin, full-featured phone and contact center services—all within the Teams interface. AI You Can Sell Intermedia integrates real-world AI functions—like meeting summarization, sentiment analysis, real-time assist, and CRM integrations—into its UCaaS and CCaaS platforms. These features are practical, deployable today, and tailored for mid-market customers and partners. Service Provider-Ready No minimums. No upfront hurdles. Just a success-based model designed to align with provider needs. Vertical integrations (like recent auto dealer CRM tie-ins) and robust APIs help expand revenue streams across industries. Intermedia's Formula for Service Provider Growth: ✅ Strong economics and white-label branding ✅ Integrated Teams calling and contact center ✅ AI-powered productivity tools (resellable today) ✅ Flexible contracts with no minimums ✅ Vertical solutions + CRM/API support To learn more about Intermedia's full service provider offering, visit: www.intermedia.com.

Send us a textAugust Pinterest trends are here—and they're packed with content ideas you can use right now to drive traffic and book more clients. Whether you're a coach, photographer, or wedding pro, this episode breaks down exactly what's trending on Pinterest in August 2025, and how to turn it into evergreen content that keeps working long after you hit publish.I'm sharing actionable tips, niche-specific ideas, and my four-step workflow to use these trends in your content plan—fast. Ready to boost your visibility and simplify your marketing? Let's go.Shownotes: 

Send us a textEver feel weird asking for testimonials—or worse, get ones that are too vague to actually help your business? In this episode, I sit down with Kris Jones of Red Door Designs to show you how to flip the script. We talk about how to gather emotional, story-driven testimonials that actually help you get clients. Plus, Kris breaks down her exact 3-question process, how to use testimonials across your website and social, and why your story is your greatest marketing asset.Shownotes: https://jenvazquez.com/284-effortless-testimonial-gathering-for-service-providers-boost-your-marketing-with-kris-jones/You don't need to post daily, be on every platform, or chase the algorithm to stay visible.That hustle? Exhausting and unnecessary.What if one piece of content could fuel your visibility for weeks... even months?That's exactly what I'm teaching in my FREE Pinterest Visibility Masterclass.✨ Save your seat—it's free!

In this special roundup episode, we explore how service providers are using private podcasts to transform client relationships. You'll hear from Leanne Hughes, Erin Lindstrom, and Diann Wingert as they share real-world strategies for client engagement, sales conversion, and scaling their expertise through audio content. Topics CoveredUsing private podcasts as proposal upsells for corporate clientsConverting strategy call insights into digestible audio contentPre-consultation sales conversion strategiesOnboarding and offboarding client experiencesScaling expertise across time zones and remote teamsTeaching clients to create their own internal podcastsMore from Featured GuestsLeanne Hughes is a speaker, author, and consultant based in Brisbane, Australia. She helps organizations embed learning and create community across remote teams while also supporting facilitators and trainers in booking out their businesses.Website: https://www.leannehughes.com Erin Lindstrom is the founder of Commonwealth Co, a strategic growth and operations partner working with thoughtful online business CEOs who care about their clients and want to make their operations easier.Website: https://www.erinlindstrom.com/ Diann Wingert is a psychotherapist and serial business owner turned business coach for entrepreneurs with ADHD traits. She hosts the public podcast "ADHD-ish" and uses private podcasts for lead generation and sales conversion.Website: https://www.diannwingertcoaching.com/More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

If you've ever found yourself undercharging, overdelivering, and questioning your worth as a freelancer… THIS is the episode that will recalibrate your mindset and empower you to own your value like the Unicorn you truly are.I'm joined by my friend Caryn Gillen, a seasoned business coach for coaches who want to grow to $5K+ months without burnout or following someone else's blueprint. With 15 years in the coaching space and 30+ years of business-building experience, Caryn helps clients build aligned, profitable businesses that actually feel good.In this episode, we dive into the weird limbo many freelancers live in where we run businesses but still feel like employees. If you're stuck in the hourly-rate grind, juggling too much, or feeling undervalued, this convo is your reminder: you hold the power. Let's talk about claiming it.Listen to learn more about:The invisible power dynamic between freelancers and clients—and why it keeps us stuckHow to shift from “just a helper” to a respected business owner (without being pushy or salesy)The real cost of freelancing and why most of us are undercharging (hint: you're not factoring in everything your last employer paid for)What it means to “own” your business even if you're still figuring it outWhy your clients actually want to pay you more when they understand your value (and how to help them see it)This isn't your typical “charge your worth!” pep talk. This is a grounded, real-world convo about what it means to run a business and reclaim your time, energy, and income in the process. Ditch burnout pricing, stop over-functioning, and step into your Unicorn power.Sponsored by UDMA Self-Starter ProgramLearn the digital marketing skills, business setup, and client-finding strategies you need to launch a flexible, profitable freelance career—fast. The Unicorn Digital Marketing Assistant School Self-Starter Program gets you up and running with paying clients in no time. Enroll now!Links Mentioned in the Show:Grab Caryn's FREE 5 Easy Ways to Market Yourself as a Coach Guide: This will help you help your clients find more natural ways to market - ways that feel easier to them AND help their potential clients to really see your clients in their brilliance.Join The Digital Marketer's Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Caryn:Instagram: @caryngillenFacebook: Caryn Gillen, MA, Master CoachWebsite:

If you've been stuck thinking your only way to get clients is through big-ticket services, then you are in the right place. In this episode, I'm breaking down how to create a warm-up offer, the entry point that helps clients dip their toes in, builds trust, and sets you up for bigger sales down the line.You'll learn how to define the outcome your clients want, price your offer strategically (without undercharging), and keep your delivery simple but powerful. If you've been stuck overthinking what your first step should be, or you're tired of feeling like you have nothing to bridge the gap between free content and premium services, this episode is your roadmap.What You'll Learn in This EpisodeWhat a warm-up offer is and why most people get it wrongWhy starting with your process, not the container, changes everythingThe secret to pricing a warm-up offer so it feels accessible but strategicExamples of delivery formats that create a quick win without overcomplicating itHow to make sure your warm-up offer leads naturally into your main offer"Warm-up offers solve urgent problems, not future problems. That's why people buy them." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Send us a textYou've got questions about Pinterest—and I've got answers. In this episode, I'm answering the 25 most common Pinterest marketing questions I get from clients, students, and DMs.If you're a service provider trying to turn Pinterest into a traffic-driving, lead-generating machine (without the stress), you'll love this one. We're covering everything from strategy and scheduling to SEO, analytics, and whether or not you even need a blog.Let's make Pinterest easy, doable, and—yes—fun.Shownotes: https://jenvazquez.com/25-pinterest-marketing-answers/You don't need to post daily, be on every platform, or chase the algorithm to stay visible.That hustle? Exhausting and unnecessary.What if one piece of content could fuel your visibility for weeks... even months?That's exactly what I'm teaching in my FREE Pinterest Visibility Masterclass.✨ Save your seat—it's free!

Are you feeling stuck in the trenches of doing all the work for your clients? Maybe you've been delivering Done For You (DFY) services—like designing websites, managing social media, or building systems—and you're craving something more strategic, collaborative, and energizing.In this episode, we explore the shift from DFY implementation into Done With You (DWY) strategy—so you can step into the role of guide, teacher, and expert without overhauling your entire business overnight.This conversation will help you recognize the value you already bring, feel confident positioning yourself as a strategist, and start designing offers that empower your clients instead of just doing the work for them.  You'll Learn:✅ Why feeling bored or resentful about implementation work doesn't mean you're ungrateful or lazy—it just means you're evolving.✅ The mindset shift required to start calling yourself a strategist (spoiler: you probably already are one).✅ The key differences between DFY and DWY services—and why your client's expectations will shift too.✅ How to specialize your strategy offer to stand out (including a real-life example of a client who transitioned successfully).✅ The most common mistake people make with DWY offers (too hands-on or too hands-off).✅ How to start simple with 1:1 strategy and eventually scale into group programs.  Links✨ Dreamium – The Offer Design School This week only (until Friday, 11th July 2025), you can secure an early enrollment spot for September at the current price of £1,500 (or £250/month + VAT)Early joiners will also receive an exclusive 1:1 60-minute bonus call to map out your Offer Line Up together Join Dreamium: https://ceelslockley.co/dreamium ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Send us a textJoin Jen Vazquez on Marketing Strategy Academy as she reveals a streamlined system for busy female entrepreneurs. Learn how to beat marketing overwhelm using Pinterest and smart content repurposing—no extra hours required. Perfect your strategy and reclaim your time!Shownotes (Including Links): https://jenvazquez.com/ethical-marketing-tips/

Ever feel like your business skills should be attracting better clients, but somehow you're still stuck with demanding, low-paying projects? You're not alone.If you've ever been introduced as someone's "assistant" despite running half their business, constantly found yourself overexplaining your value, or watched newer VAs confidently charge double your rates, this episode is for you.The truth is, being multi-skilled and capable of handling "all the things" might actually be working against you. In this episode, I'm breaking down what I call "The Capability Curse" - why your versatility is making you invisible to premium clients and what to do about it.Most service providers think that showcasing all their skills makes them more valuable, but premium clients' brains work differently. When you position yourself as someone who can do everything, you become everyone's backup plan but nobody's first choice for their specific problems.Key Points Covered:✨ Why being multi-skilled makes you invisible to premium clients (and the brain science behind it)✨ How the reticular activating system works against generalists in business✨ Why "unicorn-seeking" clients are not the clients you want✨ The counterintuitive truth about specialization and premium rates✨ A simple two-column exercise to identify your zone of genius✨ One action step to start shifting your positioning this week✨ Why specialists command higher rates across every industryIf you're tired of attracting clients who want everything for nothing and ready to position yourself as the go-to expert for premium clients, this episode will shift your entire approach to business positioning.

Ever feel like you're stuck repeating the same sales patterns, even when you know you're capable of more? In this episode, I'm pulling back the curtain on exactly how I'm selling differently in 2025 and why this year is already set to be my highest revenue year ever.I'm sharing the shifts I've made in how I plan, price, and run my offers, plus the habits that have helped me feel more focused and profitable without burning out. From treating each offer like its own mini business to finally creating a sales ecosystem that works while I'm off living my life, this episode is part pep talk, part tactical roadmap.Whether you're feeling behind, stuck in old habits, or just ready for a refresh, this conversation will remind you that you can sell smarter and grow without constantly adding more to your plate.What You'll Learn in This EpisodeWhy moving away from relying on 1:1 offers changed everythingHow I designed an offer suite that feels strategic (and sustainable)The habits I've built to sell more confidently and consistentlyHow tracking my numbers daily fuels my motivation and clarityWhy each of my offers now runs like its own mini business unit"You can have the best offer in the world, but if you're not selling it or it's not profitable, it doesn't matter." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

She started with one client from Craigslist and grew it into a multi-coach vocal studio now serving over 200 clients a week. In today's case study, vocal coach and bestselling author Jessica Doyle-Mekkes breaks down how she scaled her studio using community outreach, strategic follow-ups, and a waitlist-first hiring strategy. After capping her solo roster at 30 clients, she built a waitlist of 100+ in just six weeks—then launched her first associate coaches with ready-to-book clients. With tiered pricing and scalable offers like group classes and digital voice check-ins, Jessica grew a high-touch brand powered entirely by word of mouth. This is a must-listen for any entrepreneur with a specialized skill or 1:1 service looking to scale beyond their own capacity, without sacrificing the quality of their client delivery. Connect with Jessica: Get Jessica's book I'm Speaking: Every Woman's Guide to Finding Your Voice and Using It Fearlessly: https://a.co/d/4F3ryoe www.jessicadoylemekkes.com LinkedIn: https://www.linkedin.com/in/jessicadoyle-mekkes/ IG:  @jessicadoylemekkes Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

When your business isn't going the way you want, how do you get it back on track?It may be time for a pivot.In this episode, you'll learn the four core steps to pivoting your business to get it back on track, no matter what time of year it is. Plus, you'll hear how Blu is making changes in their business. Book your Private Astrologer sales call

If launching your offer feels like sprinting uphill in heels, this episode is your breath of fresh air. I'm walking you through my 3T evergreen sales strategy, the same one I teach inside Parade, and the exact approach I use to sell my offers all year round without burning out or disappearing in between launches.This isn't a post-once-and-hope strategy. It's a simple but powerful framework that helps you show up consistently, speak to the right buyers, and build real momentum. Inside this episode, I'm breaking down how to Tease, Tempt, and Turn your audience, three distinct sales phases that make your content feel strategic, not shouty.You'll hear exactly what to say (and when), why most people quit before the conversion phase even begins, and how to bring natural urgency into your sales rhythm without feeling icky. Whether you're prepping for your next launch or just want to keep selling quietly in the background, this 3T method is your new go-to.What You'll Learn in This EpisodeWhy selling your offer doesn't have to mean constant launchingWhat the 3T Strategy is and how to apply it to your evergreen contentHow to create intrigue and anticipation without sounding vague or salesyThe role of opinion-sharing and urgency in the conversion phaseWhy people stop too early and what to do instead to actually get sales "Selling doesn't have to feel random or forced. You just need a rhythm that makes your offer easy to talk about."And if you want support in action, the next live round of Parade kicks off on June 30th. We'll be selling our offers together, four times a day, for 14 days. It's fun, focused, and gives you all the accountability you need to start showing up like the expert you are. Join the Parade: https://ceelslockley.co/parade ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Ever feel like you're the assistant in your own business instead of the CEO? You're not alone.In this deeply personal episode, I'm sharing my journey from scattered OBM to soul-aligned coach, and the exact moment I realized that my "successful" business was actually running me instead of the other way around.If you've ever felt stretched thin by client work, stuck reacting to everyone else's priorities, or wondered how your business started controlling your life instead of supporting it, this episode will resonate deeply. I'm pulling back the curtain on what "success" really looked like behind the scenes and the breaking point that changed everything.The truth is, most service providers accidentally become assistants in their own businesses. We think flexibility and constant availability make us valuable, but they often lead to chaos, burnout, and loss of direction. When you're operating inside everyone else's business instead of your own, it's impossible to build something truly scalable and fulfilling.In this episode, I share the mindset shift that transformed everything: moving from "What do my clients need?" to "What actually lights me up?" This isn't just about feeling good (although you will) — building around your unique magic is the smartest business strategy you can implement.Key Points Covered:✨ Why being "fully booked" can actually mean you're losing control of your business✨ The daily reality behind a "successful" OBM business (spoiler: it was chaotic)✨ The breaking point that made me question everything✨ How I reclaimed my voice and rebuilt around my strengths✨ What true business alignment actually feels like✨ Why your unique magic isn't just nice-to-have — it's your competitive advantageIf you're ready to stop being the assistant in your own business and start leading something extraordinary, this episode will show you exactly how to make that shift.

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Freelancer Visibility Series #6If you've ever felt frozen at the idea of putting yourself out there, you're not alone. Sweaty palms, second-guessing every word in the email, wondering “Who am I to pitch myself?” But visibility doesn't come from waiting in the wings. It starts with one pitch. One message. One connection. In this episode, I'm showing you exactly how to pitch yourself as a freelance marketing service provider—without feeling like a sleazy PR bro.This is the final chapter in our Visibility Series, and it's a big one. Whether you're a digital marketing VA, copywriter, social media manager, or finally stepping into your full-blown marketing unicorn era, this episode is for you. I'm pulling back the curtain on what it really takes to get seen, get booked, and get known as the go-to expert in your space.Plus, I'll share how I went from quietly engaging in online communities to landing a seat on Amy Porterfield's mastermind stage. Hint: It wasn't overnight, and it wasn't luck. Listen to learn more about:The exact mindset shifts you need to confidently pitch yourself, even if you feel like a newbieWhy copy-paste pitch templates are killing your chances—and what to do insteadWhy genuine engagement and relationship-building beat cold pitching every time (and how it led to my biggest speaking gig)How to position your real, in-the-trenches experience as your strongest pitching superpowerMy favorite hacks for researching podcasts and writing standout pitches that position you as an easy YESIf you want to land dreamy podcast guest spots, client collaborations, or visibility ops that convert into premium clients, you need to know how to pitch yourself like the pro you already are. This episode breaks down the fears, the myths, and the exact steps to start booking those opportunities and becoming known for your marketing magic.Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client's unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!Links Mentioned in the Show:The Secret to Standing Out as a Freelance Marketer: Your Story Framework with Megan Yelaney #252The Final Piece of the Messaging Puzzle: Brand Voice & Personality with Jen Liddy #253 Check out my Press Page for inspo! See real examples of where I've landed and how I've positioned myself as an “easy yes.”ChatGPT for YouTube extension: https://chatgpt4youtube.com/Join The Digital Marketer's Workgroup: Are you already doing marketing work but need more clients and a stronger referral network?...

Feeling ready to shout about your offer from the rooftops? Before you hit “post” or start your launch countdown, pause. In this episode, I'm walking you through seven key areas you need to have fully dialled in before you start selling. These are the foundational pieces that can make or break your results.From your offer's transformation to your checkout page and even your link in bio, these are the bits that often get overlooked (and yes, I've seen it all). If you've ever wondered why your offer isn't converting like you hoped, this checklist-style episode will help you find the missing link. It's the stuff that helps you sell with more confidence and makes your potential buyers trust that you've got your shit together.Whether you're launching for the first time or giving your offer a summer refresh, this is a non-negotiable listen. Get your house in order, lock in these seven essentials, and you'll go into your next sales push with more clarity, confidence, and consistency.What You'll Learn in This EpisodeThe seven must-have pieces to get in place before you start sellingWhy your “offer result” matters more than the features you're listingHow missing a price point—or hiding it—can kill conversionsThe one area that instantly builds trust post-purchase (and most people forget it)Why your checkout, sales page, and link in bio are doing more than you think"Selling is about trust, and trust starts the moment someone clicks your link, not when they pay."And if you want support in action, the next live round of Parade kicks off on June 30th. We're talking about your offer four times a day for 14 days, because selling gets easier when you do it often (and well). Join the Parade: https://ceelslockley.co/parade ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

On this episode of Compliance Unfiltered, the CU guys address the proverbial elephant in the room - Why service providers to compliant organizations need to take their security seriously. Wondering why there is variability for service providers in the security arena? Curious if "trust but verify" is really that important? Trying to understand how you can get the most assurance from your vendor relationships? Well, you're in luck! All these answers and more on this week's Compliance Unfiltered.

In this live JSA TV interview from Metro Connect USA, we caught up with Russell Agle, VP of Sales & Marketing at Biarri Networks. Biarri is optimizing fiber network deployment with a math-based approach that helps service providers make smarter, data-driven decisions.

Your business might be growing! But if your brand isn't growing with you, you're leaving money on the table. In this conversation with Ceels Lockley, offer strategist and business mentor for female and non-binary service providers, we dive deep into her complete rebrand transformation. She went from a safe, neutral brand that felt like "a bit of a front" to a bold, festival-themed identity that perfectly captures who she really is.  The journey wasn't without challenges. Ceels experienced what she calls a "full-on identity crisis" during the four-month rebrand process. She experienced a complete disconnect from her current brand while waiting for the new one to come to life. But this discomfort became the catalyst for elevating everything in her business. She overhauled her offers and raised her prices to match her new premium positioning. The results speak for themselves: her first launch with the new brand became her most successful yet, and she's since been able to create new offers in just days rather than weeks. By switching from a patchwork approach to a comprehensive rebrand, Seals gained not just beautiful visuals, but a strategic foundation that works as her 24/7 salesperson and supports her goal of helping service providers stop undercharging for their expertise. Check out the full blog HERE. In today's episode, we're chatting about: • Why "patch-up jobs" with design eventually stop working as your business grows • How to navigate the identity crisis that often comes during a rebrand process • The difference between DIY branding and strategic brand positioning • Why comprehensive rebrands outperform piecemeal creative solutions • How the right brand foundation makes creating new offers exponentially easier Connect with Ceels:  Website  Sold Out Offers Podcast  Instagram  Connect with me:  Website Join our email list! Instagram Pinterest  Ready to become the only option in your niche for your buyers? Join me for Become The Only Option Masterclass where we breaks down the photoshoot, website, and content strategy you need to increase your revenue and become the brand your leads don't second-guess buying from. Sign up for free. Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

Urgency used to be the golden ticket to selling online offers—countdown timers, last chance bonuses, fake deadlines. But we're over it. In this episode, Ceels breaks down why urgency is no longer the powerhouse sales tool it once was, what's replacing it and how to use real urgency to drive conversions in your offers. Urgency will always have a place in sales psychology, but buyers are wiser, more discerning, and more skeptical than ever.Tune in for a fresh perspective on how to build offers that don't just pressure people into joining—but make them want to buy NOW. In this episode, you'll learn:Why urgency isn't enough to sell your offer anymoreThe real reason people join waitlists (hint: it's not the deadline)How fake urgency erodes trust—and what to do insteadThe 5 elements that actually create natural urgency todayWhat makes an offer feel premium in 2025 (and why that matters more than ever) “Trust and clarity outrank urgency by three to one in buying decisions. That's not a small shift.”Resources + Links: Join the Dreamium Waitlist: enrolling again in SeptemberJoin Parade, my sales course meets live sprint starting 30th June ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

“We're part of the governance mechanism telcos need for AI to be safe, secure, and performant,” said Stephen Douglas, Head of Market Strategy at Spirent. In this Technology Reseller News podcast, Publisher Doug Green interviews Stephen Douglas of Spirent, one of the world's leading test, measurement, and assurance providers for the ICT sector. The conversation takes a deep dive into how telecom service providers are uniquely positioned to lead in the era of sovereign AI — and why rigorous testing and assurance will be critical to their success. As AI moves from training clusters into live consumer and enterprise applications, the demands on network infrastructure are shifting dramatically. From unpredictable traffic bursts to strict data sovereignty regulations, Douglas explains how these changes represent both a threat and an opportunity for telcos. Central to the discussion is the concept of Sovereign AI — the idea that governments and mission-critical industries will require localized, compliant, and secure AI infrastructures. Far from being a constraint, Douglas argues this trend offers telcos a new chance to move beyond the “fat dumb pipe” role and become national AI enablers. By leveraging their deep, distributed infrastructure, trusted relationships, and regulatory experience, service providers can offer GPU-as-a-service, AI model orchestration, and privacy-compliant platforms. But as Douglas warns, with opportunity comes accountability. Telcos will need to validate AI model behavior, prevent hallucinations, ensure security doesn't degrade performance, and continuously test compliance. Spirent, Douglas notes, plays a crucial role in enabling this transformation: “From performance validation to continuous compliance audits, we're helping service providers become the trusted AI platforms of the future.” To learn more about Spirent: https://www.spirent.com

In today's conversation I finally get to talk to my insta-crush Uncle Nat! Uncle Nat is an educator, innovator, and the founder of Uncle Nat's, a radically inclusive salon located in Brooklyn. Uncle Nat has reshaped the field of body hair removal with the all-gender Brazilian and created a gender-affirming, fat-glorifying, trauma- and disability-aware, deeply POC-informed salon space that provides mutual care on multiple levels. Uncle Nat is a powerful proponent of the importance of vulnerability in client relationships, the role of community in creating safe spaces, and the problem with cancel culture. The need for emotional maturity and open communication in navigating the complexities of running a small business while maintaining a commitment to accessibility and care is a deep topic for us both and I so appreciated this conversation! Also Uncle Nat is hilarious and we share some good laughs. I hope you enjoy this conversation as much as I did!If you enjoy my substack, simply ‘hearting' it helps to spread my work. If you want to do more, comment, re-stack or share it to someone whom you think will enjoyed it. All of my work exists because of the support of my community. Please consider upgrading to paid to make this a more viable income source for me and my small team.During our conversation Uncle Nat mentioned three people who speak about the problems inherent in cancel culture: Africa Brooke , Clementine Morrigan and Adrianne Maree Brown's book We Will Not Cancel UsFind Uncle Nat on IG Here on TikTok HereMake an appointment to visit their salon or book coaching HEREI've written about ‘eating a lot' here Guacamole FulfillmentAnd how not all poor mental health is ‘bad' - enjoy!Curious about exercise? HATE exercise? Please check out my offerings…Every Virtual Run Club series starts with a group coach call and 9 out of 10 participants begin by saying how much they hate running and don't ever want to. It's a wonderful group and many have gone on to create non-obsessive, joyful running practices to this day.I also teach beginner strength and stability via Kettlebells and Pilates as well as several restorative classes and workshops including Anti-Anxiety Cardio and Fascia Release™ all of which are designed to gently shift our bodies into balance without the ableist fat shaming ‘sweat is fat crying' mentality that infects so much of mainstream fitness. I also do virtual one-to-one sessions, just me and you working out, relieving your pain, or talking about your needs and goals.I hope you can find something here that supports you.Chapters00:00 Understanding Accessibility in Business Models02:51 Uncle Nat's: A Revolutionary Salon Experience06:05 Navigating Gender and Hair Removal09:10 Safety and Intimacy in Aesthetic Spaces11:52 Debunking Myths in Hair Removal Practices15:05 Community and Care in Aesthetic Services18:13 Transformative Justice and Cancel Culture20:53 Perfectionism and Accessibility in Services38:28 Navigating Disability and Professionalism39:25 The Complexity of Accessibility40:30 Redefining Care in Business42:51 Balancing Client Expectations and Business Needs44:45 The Emotional Landscape of Small Business46:37 Creating a Supportive Work Environment48:10 The Impact of Virtual Spaces on Accessibility49:33 Rethinking Tipping and Service Industry Standards50:48 Valuing Yourself as a Business Owner52:21 Diversity and Representation in Service54:40 Education and Accessibility in Business57:38 The Importance of Open Communication01:00:01 Understanding Limitations and Expectations01:02:42 The Dangers of Cancel Culture01:05:11 The Need for Accessible Spaces01:08:55 The Role of Service Providers in Community Care01:11:16 The Complexity of Identity in Service01:13:34 Being of Service vs. Being Subservient01:15:51 Navigating Internal Ethics in Business Get full access to After Class with Cadence at cadencedubusbrooklynstrength.substack.com/subscribe

Let's talk about the thing most service providers overthink (and underdo): raising your prices. In this episode, I'm pulling back the curtain on my own pricing journey, why I nearly doubled the price of Dreamium, how it went, what I had to work through, and most importantly, how you can do it too without losing clients or your nerve. If you've been hovering over the “increase price” button but keep chickening out, this one's for you.I share the behind-the-scenes shifts that made me feel ready to raise my rate, the sneaky mindset traps that keep service providers undercharging, and the practical steps to make sure your price rise lands powerfully. You'll walk away feeling clearer, bolder, and more anchored in the value of your work.Whether you're in the thick of a rebrand, reworking your offer suite, or just ready to step into your next level, this is your reminder: you're allowed to earn more for delivering real transformation. You just need the structure, the confidence, and a bit of strategy to match.In this episode, you'll learn:Why I raised the price of Dreamium and what changed in the offerThe mindset shifts that made me feel ready (and how I got there)What actually happened in the launch after increasing the priceThe top 3 mindset blocks that hold service providers back from charging morePractical steps to confidently raise your prices and anchor them in value"Raising your prices is about stepping into your authority with your offer, not just adding zeros arbitrarily." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

In this episode of Soulpreneur Scaling Stories, I sit down with Tara Wiskow, an intuitive healer and life reinvention expert who transitioned from weight loss coaching to her true calling after experiencing a profound personal loss. Tara shares her powerful journey of transformation and the pivotal moment when she decided to finally answer the calling that had been knocking at her door for years.During our conversation, Tara reveals why we often choose business paths based on external validation rather than our internal wisdom. We explore the mindset shifts necessary to build a business aligned with your true self and how to recognize when you're building someone else's version of your business. Tara offers practical techniques for identifying and releasing the limiting beliefs that keep service providers stuck at income plateaus despite working longer hours.If you're an online service provider who feels something might be missing in your business or you're struggling with offers that don't feel fully aligned, this episode provides actionable strategies for tapping into your intuition and creating a business that feels genuinely yours.Key Points Covered:✨ How to recognize when external validation is driving your business decisions✨ The powerful "observe and reframe" method for overcoming limiting beliefs✨ Why awareness is the first step to breaking through business plateaus✨ Practical steps for accessing your intuition to create aligned offers✨ The connection between personal identity and sustainable business growthConnect with Tara:WebsiteInstagramFacebookThe Be The Change You Need PodcastBecome Your Most Confident Self: 4 Energy Shifts to Attract the Life You Want (FREE Video Series)All the links!Send us a text Thank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

“The Cloud Communications Alliance is sending a clear signal: Europe matters.” — Bertrand Pourcelot, CEO, Enreach for Service Providers As Europe navigates a shifting geopolitical and technological landscape, the 2025 CCA European Summit is stepping up to meet the moment. In this special podcast, Doug Green, Publisher, Technology Reseller News spoke with Bertrand Pourcelot, CEO of Enreach for Service Providers and CCA board member, about the upcoming event to be held June 16–17 just outside Brussels. Pourcelot emphasized the Summit's growing role as a strategic bridge between U.S. and European communications providers. “CCA's goal isn't just expansion—it's mutual understanding,” he noted. Enreach, a pan-European provider of Smart Contact platforms, serves over 120 service providers across more than 20 countries and has been central to broadening CCA's European engagement. This year's Summit will feature a tightly focused one-and-a-half-day program, balancing telecom and UCaaS innovations with high-level insights into Europe's regulatory dynamics, AI adoption, and the global economic environment. Key speakers include Herman Van Rompuy, former Prime Minister of Belgium and first President of the European Council, and the Economics Editor of The Times of London—offering dual lenses on EU and global market drivers. Pourcelot will host a panel on “The Power of an Open, Best-of-Breed Ecosystem,” spotlighting how platforms and vertical integrations can unlock end-user value. Panelists will include leaders from CloudCTI, Akixi, Mitric, and other innovators in analytics, CRM, and AI-powered services. “Innovation thrives when there's openness, orchestration, and true partnership,” Pourcelot said. To learn more about the CCA European Summit, visit the Cloud Communications Alliance website. For more on Enreach's service provider offerings, explore https://www.enreach.com/sp.

“Mobility isn't over. It's just getting started—and service providers are in the best position to lead.” — Dave Michels, Principal Analyst, TalkingPointz In this thought-provoking Technology Reseller News podcast, Publisher Doug Green spoke with Dave Michels of TalkingPointz about his upcoming presentation at the CCA European Summit 2025, taking place June 16–17 near Brussels. Known for his witty insights and hard-hitting analysis, Dave shared a powerful message for service providers: UCaaS Mobility 3 is coming—and it's your moment to lead. Michels describes UCaaS Mobility 3 as the next evolution in business communications, where UCaaS is no longer just an app on a smartphone (Mobility 2), but directly embedded via SIM, offering users a seamless second business number. Though early initiatives like Cisco Webex Go and Microsoft Teams Phone Mobile have gained traction, adoption has been slower than expected. “But maybe I wasn't wrong,” Michels reflected. “Maybe I was just early.” Drawing on his extensive travels across Europe, Michels sees a continent where mobile-first commerce, WhatsApp integration, and SIM-based UCaaS are gaining serious ground—and predicts the U.S. will follow. At the Summit, Dave will explore how geopolitical headwinds and regulatory shifts are converging with advances in AI and mobile communications. He makes the case that service providers—not OTT players—are now best positioned to drive this change. As UCaaS begins to converge with mobile identity, data ownership, and user expectations, SIM-based integration offers a clear path forward. “We've been living in a broken world of apps, dual phones, and confusing ownership models,” Michels said. “This shift will simplify communications and empower providers to deliver end-user value like never before.” You can catch Michels live at the CCA European Summit, where his session will offer a fresh lens on opportunity in a time of challenge. Learn more and register: cloudcommunications.com Subscribe to Dave's analysis: talkingpointz.com

Shifting from a staff member in a corporate or clinical environment to a small business owner is a big adjustment. This episode is about shifting your activities, mindset, and habits in order to step into the leader role. Business consultant, Robin Walker, shares about what she sees in her coaching practice that business owners need... Source

While studying for the CCIE Service Provider certification, Andrew Ohanian assembled a workbook to help him prepare. It’s packed with lab exercises, and Andrew has turned it into a free Web resource that anyone can access. On today’s Heavy Networking, we talk with Andrew about what’s in the guide, the state of the CCIE SP,... Read more »

While studying for the CCIE Service Provider certification, Andrew Ohanian assembled a workbook to help him prepare. It’s packed with lab exercises, and Andrew has turned it into a free Web resource that anyone can access. On today’s Heavy Networking, we talk with Andrew about what’s in the guide, the state of the CCIE SP,... Read more »

While studying for the CCIE Service Provider certification, Andrew Ohanian assembled a workbook to help him prepare. It’s packed with lab exercises, and Andrew has turned it into a free Web resource that anyone can access. On today’s Heavy Networking, we talk with Andrew about what’s in the guide, the state of the CCIE SP,... Read more »

Watch the YouTube version of this episode HEREAre you looking for advice on how to become a better lawyer? In this insightful episode of Maximum Lawyer, Tyson chats with Steve Fretzin about the dual importance of legal expertise and business development for lawyers. Tyson and Steve discuss the importance of good development in becoming a lawyer, which includes multiple steps. Communication is a huge part of developing into a good lawyer. Though many lawyers tend to be sales people where they sell themselves as the best person for the job to clients, Steve emphasizes the need to get to know the client, what their needs are and how you can help them. Building that relationship ensures the client can trust you as their lawyer and know that you have their best interests in mind.There are a lot of opportunities for lawyers to take advantage of advancing technology. Whether it's marketing, intake, writing up reports or conducting research, AI can be a game changer for lawyers. It is also important for AI to be used throughout a firm to ensure everyone is on the same page. Steve proposes firms have technology and AI embedded into policies to make sure employees are all following the same direction.Listen in to learn more!01:23 Lawyers as Service Providers 09:02 Concerns About Subscription Models 11:58 AI Implementation in Law Firms20:20 Mindset on Business Development 22:24 Partnership Dynamics27:33 Survival Strategies in Tough Times31:08 Accessing Resources and NetworkingTune in to today's episode and checkout the full show notes here. Connect with Steve:Website Instagram  Facebook  Linkedin  X 

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