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Send us Fan MailIf Pinterest feels like a hamster wheel you can never get off, you're probably pinning the wrong way. Most people spread their Pinterest work across seven days and wonder why they're exhausted and not seeing results. Spoiler: the problem isn't Pinterest. It's the strategy.In this episode, I'm walking you through my exact 3-part Pinterest workflow — the one I use for myself and my clients to stay consistent without the daily grind.Why batching on Mondays beats spreading Pinterest work across the weekHow I create an entire month of pins in one focused sessionThe Friday performance review that most people skip (and why it changes everything)How to use the Pinterest trends tool + search bar for keyword researchWhy obsessing over daily stats is working against youWhat data to actually track and how it shapes your next month's contentHow The Club teaches you to build this system around your scheduleResources mentioned:Visibility Vault (free Pinterest + marketing tools)The Club (DIY Pinterest with guidance)Tailwind free planThese may be affiliate links and if you purchase I'll get a stipend and at the best possible priceSupport the showHere are some free things I've got coming up:Want your account audited? Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass
If you're staring at your calendar in June thinking, "Oh my gosh, what am I about to do with the kids home all stinking summer," this episode was created exactly for you.You do not have to white-knuckle your way through the next eight weeks. You don't have to ghost your clients. You don't have to skip the beach. And you definitely don't have to work from a hotel bathroom at 11pm while your kids are asleep.There is a way to actually do this. I've coached hundreds of women through it, and I pretty much live on a summer schedule 365 days out of the year. So let's get into it, friend.In This Episode, You'll Learn:The mindset shift you HAVE to make about summer (this is non-negotiable, and it's the reason most service providers melt down in June)The 4 client conversations you need to have this week (with the exact energy to bring to them)Why "I need to hire someone to cover for me" is the wrong instinct, and what to do insteadThe Summer Work Bucket List framework: full work weeks, modified weeks, and vacation weeks (and how to map every week of your summer into one of the three)The "power days and pockets" rhythm my Strategist Society members use to run profitable businesses while travelingA real student example: how one of our members handled a Disney cruise with four retainer clients and ads runningWhat to do RIGHT NOW if you didn't pre-plan and your summer is already on fireMentioned in This Episode:Strategist Society: thestrategistsociety.comConversions For Clients: conversionsforclients.comDM me on Instagram: @brandimowles (send the word SUMMER)Ready to Scale Past $10K Months?If you're sitting at $3K to $10K months as a service provider and you're tired of trading hours for dollars (especially when summer or any time off destroys your income), Strategist Society is exactly where you need to be. We help you repackage your offers, get in front of champagne clients, raise your prices, and build a business that runs without you babysitting it every time you want a week off. No agency required. Apply at thestrategistsociety.com.Loved This Episode?Share it with one friend who's already drowning in summer chaos, and tag me @brandimowles so I can see it. I read every single message and DM.Now go do the dang thing.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany
I talk about why sales calls became such a big thing in the first place and why, despite all the AI tools, automations, funnels, and clever systems available to us, there is still something incredibly powerful about a real conversation. I also share some alternatives if you're looking to reduce the number of calls you're doing. From enquiry forms and voice notes to automated email sequences and AI-assisted sales journeys, there are plenty of ways to create a smoother sales experience. But I also explain why I believe newer business owners should be cautious about skipping discovery calls too soon. Some of your most valuable sales lessons come from hearing people describe their problems in their own words. Ultimately, this isn't really an episode about discovery calls. It's a conversation about connection, about understanding how your buyers make decisions and creating a sales process that works for both of you. What You'll Learn in This Episode Why discovery calls became such a core part of online business The benefits of sales conversations in an increasingly automated world Alternative ways to sell without relying on calls Why discovery calls can be especially valuable early in business When it might make sense to automate parts of your sales process How to decide whether discovery calls fit your audience and offers "Calls are also connection. They're a space that no robot, email, or DM can replace." If discovery calls make you feel like you're waffling, wobbling, or winging it, I've created something to help. Grab a free copy of Let's Disco, my brand-new training designed to help you run discovery calls with more confidence and ease. Step into my festival world...
My brain has been in overdrive lately—website copy is shifting, my positioning is getting sharper, & my offer suite just got a full revamp. So it felt like the right time to walk you through every single way you can work with me to improve your SEO in 2026!Whether you're a DIY-er, you want someone in the trenches with you, or you're ready to hand it off entirely—there's something here for you. And it all leads back to my SEO & Grow Method.→ Explore all SEO offers: https://brittanyherzberg.com/services→ Get the full show notes here!——
Send us Fan MailYou're doing everything right on Pinterest but still not seeing clients. You pin every day, you follow the rules, but your discovery calls aren't happening. Sound familiar? Today I'm breaking down the three biggest Pinterest mistakes that keep service providers stuck and spinning their wheels.In this episode, we cover:• Why treating Pinterest like social media is killing your reach• The keyword strategy mistake that wastes months of your time• How to create pins that actually convert browsers into buyers• Real client success story: 50 to 2,000 monthly website visitors• Why DIY Pinterest often fails vs. when to consider Pinterest management• The search vs. social distinction that changes everything• Specific pin design elements that drive clicks, not just savesReady to stop pinning into the void? Resources mentioned:
Working nights. Working weekends. Working into the cracks of your life. Tracking every minute for 30+ clients. Watching your effective rate drop every time you get faster at your job.If that is your current reality, this episode is the mirror you need.This week on Serve Scale Soar, I sit down with Mandy, a Canadian funnel designer and Strategist Society member, who pulled off one of my favorite kinds of transformations. She went from $10K hourly months (and full-on burnout) to one $12,000/month retainer client, a $19K best month, and a $130K year in 2025, all while working around 30 hours a week. Same brain. New container.We get into the exact moment it finally clicked for her at Strategist Summit Live, the boring (and consistent) Marketing Minutes strategy that landed her dream client out of a free Facebook Group, and the unexpected champagne client problem nobody warns you about when you finally get your time back.In this episode, you'll learn:Why hourly pricing is a pay cut every time you get better at your craft (and the math behind it)The Strategist Summit moment when one sentence from another member finally cracked Mandy openThe exact Marketing Minutes strategy Mandy ran during our 30-day challenge (hint: Facebook Groups are NOT dead)How she pitched and landed a $12K/month retainer from a free Facebook Group postThe "champagne client problem" of suddenly having time and not knowing what to do with itWhy you should build your retainer floor BEFORE the scalable offerWhy Strategist Society works for funnel builders and consultants, not just ad managersWhat actually moved the needle inside the program (and what Mandy did NOT consume)Mentioned in this episode:Apply for Strategist Society: thestrategistsociety.comDM the keyword MANDY to @brandimowles on Instagram for the lightning recapFor early-stage ad managers: conversionsforclients.comReady to scale past $10K months?Strategist Society is the room where high-level service providers (ad managers, funnel builders, consultants, OBMs, copywriters) scale to $20K, $30K, and $50K months while working under 25 hours a week. If you are ready to drop hourly pricing for good and want a coach in your corner who will quote the bigger number until your nervous system catches up, head to thestrategistsociety.com and apply. We will hop on a call, do a full business audit, and figure out if we are a fit.Loved this episode?Screenshot it, tag @brandimowles on Instagram, and share it with one service provider friend who is still stuck on hourly. That is how more women find their way out of the hourly trap.Now go do the dang thing.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany
In this special roundup episode, we explore how service providers are using private podcasts to transform client relationships. You'll hear from Leanne Hughes, Erin Lindstrom, and Diann Wingert as they share real-world strategies for client engagement, sales conversion, and scaling their expertise through audio content. Featured GuestsLeanne Hughes - Speaker, author, and consultant helping organizations embed learning and build remote team connectionsErin Lindstrom - Founder of Commonwealth Co, strategic growth and operations partner for online businessesDiann Wingert - Psychotherapist turned business coach for entrepreneurs with ADHD traitsTopics CoveredUsing private podcasts as proposal upsells for corporate clientsConverting strategy call insights into digestible audio contentPre-consultation sales conversion strategiesOnboarding and offboarding client experiencesScaling expertise across time zones and remote teamsTeaching clients to create their own internal podcastsMore from Featured GuestsLeanne Hughes is a speaker, author, and consultant based in Brisbane, Australia. She helps organizations embed learning and create community across remote teams while also supporting facilitators and trainers in booking out their businesses.Website: https://www.leannehughes.com Erin Lindstrom is the founder of Commonwealth Co, a strategic growth and operations partner working with thoughtful online business CEOs who care about their clients and want to make their operations easier.Website: https://www.erinlindstrom.com/ Diann Wingert is a psychotherapist and serial business owner turned business coach for entrepreneurs with ADHD traits. She hosts the public podcast "ADHD-ish" and uses private podcasts for lead generation and sales conversion.Website: https://www.diannwingertcoaching.com/More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.
We start with offers, because they sit at the root of everything. Your offers are what people actually buy from you. They're the transformation, the experience, the delivery, the positioning, and the pricing. When offers aren't clear, marketing feels exhausting, sales feel awkward, and clients struggle to understand what to buy or where to go next. Next, we look at marketing. Marketing's job is to create attention, curiosity, trust, and desire. It gets people interested in what you do, but it doesn't make them move. In true Dreamland style, I share a festival metaphor that makes it easy to understand: your offers are the places people go, while marketing is the hype telling them why they should care in the first place. Finally, we dive into sales, the part that helps people make decisions and commit. If offers are the destination and marketing is the buzz around it, sales is the conversation that helps someone decide whether it's the right fit for them. By the end of this episode, you'll have a much clearer understanding of which part of your business needs attention and how to stop applying the wrong solution to the wrong problem. What You'll Learn in This Episode The difference between offers, marketing, and sales Why so many business owners misdiagnose their challenges What offers are really responsible for inside your business The true purpose of marketing (and what it can't do) Why sales is about movement, commitment, and decision-making How to identify whether you have an offer, marketing, or sales problem "Offers are the foundations, marketing is the broadcast, and sales is the conversation." Step into my festival world...
Schneider Electric, a global energy technology leader, will showcase the latest advancements in its AI-Ready solutions portfolio, designed to support next-generation AI factories and large-scale digital infrastructure, during Datacloud Global Congress 2026. As governments and businesses globally continue to accelerate investments in artificial intelligence (AI) to drive economic growth, AI infrastructure is becoming one of the defining industrial challenges of the decade. According to Morgan Stanley Research, nearly $3 trillion of AI-related infrastructure investment is expected to flow through the global economy by 2028, while Gartner forecasts worldwide AI spending will exceed $2.5 trillion in 2026 alone. Central to the AI revolution are data centers, which are transforming into the AI factories of the future. As AI workloads become more compute-intensive, operators are facing unprecedented demands around power availability, rack density, cooling and infrastructure resiliency. Throughout Datacloud Global Congress, which takes place from the 1st to the 4th June 2026, Schneider Electric will demonstrate how organizations can deploy AI-ready infrastructure responsibly through next-generation power architectures, liquid cooling technologies, intelligent software, and digital services. Keeping pace in the race for AI On 2nd June at 10.30am, Frédéric Godemel, EVP, Energy Management Business at Schneider Electric, will join executives from Oracle, DATA4, QTS Data Centers and CBRE for the Keynote Panel, entitled 'How is the Data Center Ecosystem Keeping up with AI Demand', to discuss why neocloud's have become the next disrupter in the market, how their deployments differ from hyperscale and enterprise requirements, and how Europe can keep pace in the race for AI. Additionally, on the 2nd June at 12pm, Schneider Electric will host a panel discussion exploring how operators can de-risk their energy investments via innovative project structures, stronger utility collaboration, and greater engagement with local governments. Thierry Chamayou, Vice President of Cloud and Service Providers in EMEA at Schneider Electric, will join industry experts from GreenScale, Trench Group, Kao Data, JSM Group and Solar Turbines to discuss the strategies needed to support responsible AI infrastructure growth. "AI is fundamentally reshaping the future of digital infrastructure, creating new demands around power, cooling and resiliency, at unprecedented scale," said Marc Garner, Global President, Cloud and Service Provider Segment, Schneider Electric. "At Datacloud Global Congress, we will demonstrate how collaboration across the ecosystem is enabling the next generation of AI factories and helping organizations build scalable, resilient and sustainable infrastructure, built for the AI era." Design, build, simulate and operate On the 1st June at 12pm, Sébastien Cruz-Mermy, VP Datacenter Innovation at Schneider Electric, will lead a technical innovation session focused on the future of AI factories and the infrastructure strategies required to support them. During the session, Sébastien will explore how ultra-high-density rack design, next-generation DC power delivery architectures and resilient cooling strategies are becoming critical to enabling the future of AI infrastructure at scale. The session comes as Schneider Electric continues to expand its AI infrastructure ecosystem. Later, Schneider Electric and NVIDIA will also co-host an exclusive invitation-only executive briefing, bringing together senior leaders and industry experts to discuss the evolving landscape of AI-driven infrastructure and explore NVIDIA's 5?Layer Cake framework, including the DSX Blueprint, supported by Digital Twins, that bridge the gap between design, deployment, and operations. Designed as a high-level executive networking experience, the event will feature strategic discussions focused on how advanced technologies are reshaping data centers and accelerating innovation at...
Learn how a seasoned Total Rewards leader evaluates advisors, builds strategic vendor relationships, and navigates innovation like AI and retirement income—while keeping benefits simple, human, and effective. This conversation pulls back the curtain on what plan sponsors really value and how benefit professionals can stand out.In this episode, Eric and Ira Finn discuss:Career path into benefits and total rewardsNetworking, conferences, and professional associations (PSCA, NAPA, WorldatWork)How young benefit professionals can stand outWhat makes service providers indispensable vs. replaceableFuture of total rewards, AI, integration, and retirement income innovationKey Takeaways:Starting in the call center or “at the bottom of the ladder” can be a powerful foundation, because you learn plans directly through employee questions and real-world issues.Consistent networking through associations, conferences, and peer groups delivers long-term career leverage and insight that you simply can't get inside your own company.The best service providers act as a seamless extension of the HR team: responsive, relationship-driven, and focused on solving problems quickly rather than sending long, dense emails.Committees need structured, staged education on emerging solutions like retirement income; HR must be the expert in the room and guide that process over multiple meetings.AI and better system integrations are reshaping total rewards, and those who learn how to harness these tools to save time and improve employee experience will be better positioned for the future.“It's a people business, and having that personal relationship, being able to answer questions, knowing that I have someone that I could count on, that is critical to me." - Ira FinnIra Finn is a seasoned expert in Total Rewards with over 10 years as Head of the department. Ira started his career in a customer call center, answering questions about health, wellness, and retirement. Known for his adaptability, leadership, and strategic thinking, Ira has extensive global experience in total rewards, including compensation, equity plans, benefits, and HCM systems. He's managed global rewards through over 40 mergers and acquisitions in the past five years. Ira is also a past president of the Plan Sponsors Council of America, has served on the Empower Retirement client council, and was a member of the American Retirement Association's leadership committee. Outside of work, Ira is a proud dad to three incredible women and two goldens. Stay tuned for insights and stories from this industry leader.Connect with Ira Finn:LinkedIn: https://www.linkedin.com/in/benefitsofhr/ Connect with Eric Dyson: Website: https://90northllc.com/Phone: 940-248-4800Email: contact@90northllc.com LinkedIn: https://www.linkedin.com/in/401kguy/ The information and content of this podcast are general in nature and are provided solely for educational and informational purposes. It is believed to be accurate and reliable as of the posting date, but may be subject to change.It is not intended to provide a specific recommendation for any type of product or service discussed in this presentation or to provide any warranties, investment advice, financial advice, tax, plan design, or legal advice (unless otherwise specifically indicated). Please consult your own independent advisor as to any investment, tax, or legal statements made.The specific facts and circumstances of all qualified plans can vary, and the information contained in this podcast may or may not apply to your individual circumstances or to your plan or client plan-specific circumstances.The opinions expressed by guests on the Be More Than a Fiduciary podcast are not necessarily the same as the opinions held by 90 North Consulting, or of Executive Director Eric Dyson.
You could be the best closer in the world. You could have your offer dialed in. You could be saying all the right things on every discovery call.And you're still losing the client.Because the problem isn't the call. The problem is what's happening before the call. And 99% of service providers, even the ones charging $5K, $10K, $15K a month, are completely missing this one page that could change their entire conversion rate.In this episode, I'm breaking down what your post-schedule page is, why it works, and why your discovery call conversion rate isn't where it could be without it.In this episode, you'll learn:The 3 places every service business breaks down (and how to know which one is killing your growth)Why your discovery call conversion rate should be between 40% and 60% (and what to do if it's outside that range)The real reason your sales calls are running 30, 45, 50 minutes when they should be 15What a post-schedule page actually is and the 4 jobs it needs to do for youThe 3 objections that keep service providers from building this page (and why they're all wrong)How adding this one page increased my own conversion rate by 15%If you're sitting at under a 40% conversion rate right now, this is the strategy that can change your entire sales process this week.Mentioned in this episode:Apply for Strategist Society: https://thestrategistsociety.comFrom Chasing to Chosen: https://brandimowles.com/chasing Predictable Clients: https://brandimowles.com/predictableDM me on Instagram with the word PAGE: https://instagram.com/brandimowlesReady to scale past $10K months?If your sales calls are taking forever, you've raised your prices and suddenly can't find clients, or you're hitting a ceiling you can't break through, I want to get my eyes on your business. Apply for a 1:1 call with me at https://thestrategistsociety.com. We'll find your biggest hole in 15-20 minutes, and you'll walk away with total clarity on your next step.Loved this episode?Take a screenshot, share it on Instagram Stories, and tag me @brandimowles. It helps more service providers find the show.Now go do the dang thing.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany
I share how this offer evolved from a six-week live cohort into a six-month flagship programme, why the pricing and positioning changed over time, and why I eventually realised the old “open cart / closed cart” launch model no longer fit the future I wanted for the business. We talk about the practical side of evergreen offers too: workshops, funnels, ads, urgency, visibility, and why you still need momentum even when something is technically available all year round. This episode is also a very honest conversation about growth. Hiring a team, letting experts take the lead, spending money before you fully feel “ready.”, and trusting the process while your nervous system quietly screams in the background. I share what happened behind the scenes while building this funnel, the pressure of investing heavily after a difficult quarter, and the emotional shift that comes with stepping back from doing absolutely everything yourself. If you've been thinking about scaling an offer, refining how you sell, or building a business that feels more sustainable long term, this episode will give you a grounded look at what that transition can involve, beyond the polished marketing version people usually share online. What You'll Learn in This Episode Why I decided to take my group programme evergreen The difference between launching low-ticket vs high-ticket offers How workshops and funnels can support evergreen sales What really goes into building a launch system behind the scenes Why hiring experts changed the quality of this campaign The emotional reality of scaling, investing, and trusting your vision "Everything in business is an experiment." Step into my festival world...
Every entrepreneur faces this at some point. A client that wants the highest caliber service without the willingness to pay for any of it. We think this is one of the hardest problems in business that service providers face. That's why Kristina and Maria are tackling it in this podcast episode to help you communicate confidently, set better boundaries and attract more aligned clients.Tune in to hear:How to handle misaligned client pricing expectations.What it really takes to build aligned client relationships that feel good for both sides. The Mistakes The Social Snippet made early on with client boundaries. How Kristina and Maria protect their team and their profit with strong client boundaries.How to confidently communicate your value.Tips to restore alignment and handle pricing friction.Over-delivering to prove yourself to clients is not the solution, it is a patch that will eventually break.You need to set up client working relationships that are built to last, here's how from Kristina and Maria's experience building a 7-figure marketing agency.Mentioned in Episode:Trust Invidiata Real Estate Team and get $5000 off your next sale or purchase!LinkedIn Starter PackWork with The Social SnippetJoin The High Vibe Women Online CommunitySend me a text!Support the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin
What happens when you stop trading endless hours for mediocre results and switch to a service that actually gives you your time back?In this student spotlight episode, I'm chatting with Natasha, a mom of two from Los Angeles who spent seven years in the online space doing branding, web design, and, most recently, Pinterest management. She was working hours upon hours for clients paying $775 to $997 a month and couldn't even see clear results from her efforts.Then she joined Conversions for Clients, landed two ad clients within two weeks at $1,000 each, and made her entire investment back before the 45-day mark.The best part? She went from not being able to track her time because she was always working to spending maybe 10 hours a month on her ad clients. Same money, fraction of the time.In this episode, we cover:Why Natasha was so frustrated with Pinterest management (and why organic services can burn you out)How she landed her first two ad clients from her existing client baseThe pricing and contract structure she used to transition clients smoothlyWhat it actually feels like to go from constant work to 10 hours a monthHer 90-day goals for phasing out Pinterest and going all in on adsWhy ads might be the perfect fit if you have both a creative and analytical brainThe unlimited opportunities available when you learn ad managementIf you're a service provider spending way too many hours on organic content and not seeing the results you want for your clients, this episode is your sign that there's a better way.Links Mentioned:Register for an upcoming workshop: brandimowles.com/100KLearn more about Conversions for Clients: conversionsforclients.comDM me on Instagram: instagram.com/brandimowlesFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany
We talk about the strange Catch-22 of selling offers: you need results to create trust, but you need clients in order to get those results in the first place. And while “just take messy action” gets thrown around a lot online, I wanted to share a more grounded approach that helps you move forward without feeling like you're winging it or pretending to be further ahead than you are. You will learn that confidence doesn't only come from testimonials. Your expertise, experience, thought process, perspective, and ability to solve problems all matter too. Whether you're launching something brand new, pivoting into a new direction, or packaging your skills differently for the first time, there are ways to build trust before you have pages of proof. If you've been hesitating to put your offer out there because you don't feel “ready enough” yet, this episode will help you stop waiting for perfection and start focusing on momentum, clarity, and getting real-world feedback from the market instead. What You'll Learn in This Episode How to sell an offer before you have testimonials or case studies Why waiting until you feel “ready” keeps many offers stuck The Catch-22 of needing clients in order to create proof Where confidence can come from beyond social proof Why imperfect offers still deserve to be launched How to start building momentum and trust early on "You don't need to have all the proof in the world to show that your offer is valuable." Step into my festival world...
Online service providers will have more freedom to take down suspected scams, under proposed changes to the Fair Trading Act. Telecommunications Forum Chief Executive Paul Brislen spoke to Ingrid Hipkiss.
Most ad managers are using AI for the basic stuff and completely missing the real opportunities. In this episode, I'm sharing 5 ways I'm actually using AI in my ads business (plus what my Strategist Society members are doing) that save serious time and make you more money.These aren't your typical "AI tips for marketers." These are practical strategies you can implement this week without being tech-savvy or knowing how to code.In this episode, you'll learn:How to create voice guides and customer avatar documents that used to cost $5K (and how to use them as fast action bonuses on sales calls)The AI + Meta reporting hack that took my reporting from 1 hour to 10 minutesHow Crystal in Strategist Society sold a $2,500 audit that took her 45 minutesHow to use competitor gap analysis to find what everyone else is missingThe reverse engineering framework for pulling winning hooks from other industriesHow to set up automated weekly briefings so you always know what's changing in MetaReady to implement these strategies? Grab The Ad Copy Shortcut! for just $27 at brandimowles.com/copy-shortcutResources Mentioned:The Ad Copy Shortcut!: brandimowles.com/copy-shortcutConversions for Clients: conversionsforclients.comStrategist Society: brandimowles.com/strategistsocietyConnect with me:Instagram: @brandimowlesWebsite: brandimowles.comFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany
In this episode, I'm walking you through how to start condensing and refining your offers using my Offer Line Up Method. We'll look at the difference between an offer suite and a true offer ecosystem, and why the real magic happens when your offers guide buyers naturally from first touchpoint to deeper work with you. I break down the key stages of a buyer journey: your Pre-Hype free content, your Warm-Up offer, your Headliner signature offer, and your After Party/Encore offers that help clients continue working with you. This is about designing the journey before choosing the containers, so you stop creating random offers just because they sound fun, trendy, or profitable in the moment. We also cover the foundations that need to come before offer design: who you're selling to, why you're the person to help them, how you want to serve them, and what revenue goals your offers need to support. If your offers feel scattered, this episode will help you zoom out, find the thread, and start shaping a clearer, more profitable ecosystem. What You'll Learn in This Episode The difference between an offer suite and an offer ecosystem How the Offer Line Up Method creates a clearer buyer journey Why Pre-Hype, Warm-Up, Headliner, After Party, and Encore offers matter How disconnected offers confuse your buyers The four foundations to clarify before designing new offers Why starting with containers creates a “Frankenoffer” suite "We're designing the journey first, not the containers first." If you're done selling a bag of random offers and ready to build a profitable ecosystem that positions you as a premium specialist, Dreamium is open now. To get your 1:1 60-minute strategy session DM me WORKSHOP on Instagram. The 1:1 bonus call ends on Monday 18th May. Step into my festival world...
You will look at the classic traps: thinking you need a rebrand when you're actually undercharging, thinking you need new content pillars when your offer feels boring, or blaming your confidence when the real issue is that you don't know what you're selling, who it's for, or why they need it now. Because once your offers are clearer, everything else gets easier to build around. Your offer ecosystem is the root system of your business. When that's strong, you can brief your designer, write your Instagram bio, talk about your work, show up online, run discovery calls, and sell with far less drama. If you've been trying to fix every other part of your business and still feel like something isn't clicking, this is where to look next. Your offers shape how you position, price, package, and pitch your work, and when they finally make sense, the rest of your business can breathe. What You'll Learn in This Episode Why many business problems are rooted in your offers How unclear offers create issues with branding and content Why “better marketing” won't fix a boring or poorly positioned offer What happens when your ecosystem supports retention and acquisition How clear offers help you sell, deliver, and show up with more ease "All roads lead back to how you position, price, package, and pitch your offers." Join me on 11th May for Don't Burn It All Down: Fix Your Offer Ecosystem, my live workshop where we'll look at your lineup, map the 3–4 offers worth focusing on, and start building an offer ecosystem that feels like your best work. Step into my festival world...
If you're trying to scale to six (or multiple six) figures but you feel overwhelmed and too busy to even think, this is for you. Scaling isn't about doing more; it's about becoming the CEO of your business, not just the service provider. In today's Maggie's Moment, I'm breaking down the 3 leadership skills that actually create growth: clarity, leading your people, and protecting CEO time. Want support stepping into that next level? Book a complimentary consultation with me here - https://calendly.com/maggie-s2l/discovery-call-1
2617 Support Service Providers for Deaf-Blind Coloradans (Apr. 29, 2026) Show Notes Transcript Support Service Providers (SSPs) play a vital role in helping people with dual sensory loss stay informed and independent. Hosts Nancy and Peter Torpey talk with SSP Vicki Scarboro about guiding techniques, tactile communication, haptics, mentoring, and Colorado's state funded program that … Continue reading 2617 Support Service Providers for Deaf-Blind Coloradans (Apr. 29, 2026) →
I take you behind the scenes of my former agency, the vision I had for it, the reality of trying to grow it during the pandemic, and the burnout that led me to walk away. Looking back with the perspective I have now as an offer strategist, I can clearly see that the problem wasn't simply “the business was wrong.” It was a mix of misalignment, pressure, weak positioning, unclear offers, poor financial foundations, and not enough support around what mattered. You will learn the tweaks that can change everything: specialising instead of trying to please everyone, building a signature offer, creating a proper ecosystem, strengthening your sales foundations, and knowing your numbers. I also share why many business owners mistake exhaustion for failure and how sometimes what looks broken actually just needs better structure, stronger roots, and more time. This episode is for the person standing at a crossroads. The one wondering whether they need to quit, pivot, or start over. Before you throw away something you've worked so hard to build, this conversation will help you pause, zoom out, and see what may still be worth saving. What You'll Learn in This Episode Why burning your business down can feel so tempting The reasons businesses become heavy or misaligned What I would change if I could go back and save my agency Why positioning and clear offers matter more than hustle The financial mistakes many service providers make quietly Why stamina and long-term thinking change everything "Everything you've worked so hard to create is worth saving." If this episode hit close to home, come join me to Don't Burn It All Down – Fix Your Offers Ecosystem, my free workshop, on 11th May, where I'll help you figure out your next steps, rebuild clarity, and create an offer ecosystem that feels exciting, profitable, and worth staying for. Step into my festival world...
There are growing concerns in Clare about what some professionals describe as a lack of appropriate Behaviour Specialist support for families, schools and children's service providers. Two Chartered Behavioural Psychologists, Naomi Powell and Karen Hoey, say that many children who are displaying behaviours of concern are not receiving the specialist input they need early enough—something they believe can have long-term consequences as those young people move into adult services. They're now calling for a stronger, more consistent approach to be put in place, similar to the Positive Behaviour Support model already used in the adult intellectual disability sector under the Health Act 2007. Naomi Powell and Karen Hoey joined Alan Morrissey to discuss these concerns in more detail. Image © dragana991 from Getty Images
Y'all, this episode is proof that you can be a present mom AND have a thriving business. It's not either/or. It's AND.Laura found me in the most random way possible (let's just say it involved a Facebook mom group and me getting into it with a troll). When we first met, she was a social media manager running content for five businesses but only getting paid for two clients. She was maxed out at $2,400 a month with zero room to grow.Fast forward one year, and Laura just hit $9,800 in January. She's transitioned to ad management, she's landing local clients through networking, and she's doing it all while getting her kids off the bus and being present at home.In this episode, we're breaking down:The moment Laura realized social media management wasn't going to get her where she wanted to goWhy she was terrified that making more money would make her a worse mom (and how she got past it)The 60 days where everything changed and her income more than doubledHow she's finding clients through local networking, cold emails, and Facebook groupsThe two skills from Strategist Society that made the biggest differenceWhat she'd tell someone sitting on the fence about investing in themselvesIf you're a service provider who feels maxed out, burned out, or stuck at an income ceiling, Laura's story is going to light a fire under you.Resources Mentioned:Apply for Strategist Society: https://thestrategistsociety.comGet started with Conversions for Clients: https://conversionsforclients.comConnect with me on Instagram: https://instagram.com/brandimowlesFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany
Inspired by Matthew McConaughey stepping away from rom-com roles to pursue more meaningful work, this is what happens when service providers become typecast in their own businesses. Maybe you're the VA who wants to move into OBM work. The social media manager craving a strategist role. The designer who no longer wants to spend her days designing. You're capable of more, but the business you built no longer reflects who you've become. We talk about the real symptoms that often sit underneath this feeling: undercharging, people-pleasing, dud clients, feast-and-famine cycles, a packed calendar, and content that no longer converts because it doesn't feel aligned. When you're stuck in the wrong chapter, it becomes harder to sell with conviction. And no amount of surface-level fixes can solve a deeper mismatch between your identity and your offer ecosystem. You're allowed to evolve, reposition, raise the standard, create new offers, and become known for something that excites you now. What You'll Learn in This Episode What The McConaughey Effect is and how it shows up in business Why success can still feel misaligned The costs of staying known for work you've outgrown How undercharging and over-delivering often connect to this pattern Why mindset tweaks alone won't solve an identity mismatch What becomes possible when you reposition into a new era "The root cause is that you no longer align with the business you've created and you are ready to do a McConaughey." Step into my festival world...
The head of a social service provider is nervous about what might happen once its contract moves under the Social Investment Agency.
By Doug Green “We're like the operating system within their cloud communications platform.” At the Channel Partners Conference & Expo 2026, I spoke with Jon Brinton of Crexendo about the company's growing role in the UCaaS ecosystem and its momentum behind the NetSapiens platform. Crexendo continues to position itself as a foundational layer for service providers, delivering unified communications and cloud communications solutions through a broad global partner base. With approximately 250 service providers licensing its platform, the company has effectively become an embedded engine powering a wide range of white-labeled UCaaS offerings. Brinton framed the business in simple terms: Crexendo operates behind the scenes, enabling providers to deliver communications services to both business and residential customers. That “operating system” approach has scaled to more than 7 million users on the platform, with growth reportedly outpacing the broader market. At Channel Partners, that ecosystem effect was on full display. Crexendo's presence extended beyond its own booth, with multiple exhibiting partners also relying on NetSapiens to power their offerings. The result is a network effect where innovation and value are layered on top of the core platform by an expanding community of providers and technology partners. The conversations at the event reflected that momentum. Rather than simply pitching features, Crexendo and its partners are increasingly focused on how to differentiate services, integrate complementary solutions, and drive revenue growth through the platform. This aligns with a broader shift in the channel, where success depends less on basic UCaaS delivery and more on building complete, value-added solutions. For Crexendo, the strategy is clear: continue expanding the ecosystem while maintaining a strong, scalable core platform that allows partners to innovate on top. As the UCaaS market matures, that combination of stability and flexibility is becoming a key competitive advantage. Learn more at: https://www.crexendo.com/
This week on Swimming with Allocators, Earnest and Alexa chat with Regina Green as she shares her journey from growing up as “the different one” in Georgia to spending 17 years at Goldman Sachs and leading the Launch With GS initiative focused on channeling capital to underrepresented founders and fund managers. She explains how that experience led her to Catalyze, where she now supports “capital entrepreneurs” through a GP fellowship and the GP Runway Fund, providing working capital loans to emerging managers building institutional-quality firms. Key takeaways include the importance of context and empathy in investing, why diversity strategies must start early in the capital stack, how GPs should think about firm-building beyond deal-making, and why Regina is optimistic about the rise of innovative capital products and more inclusive asset management over the next three to five years. Also, Michael Podolny of Sidley explores how secondary and tender offer markets have evolved into a standard part of late-stage private companies' path to IPOs, highlighting who's buying these shares, how deals are structured, and the legal/structural pitfalls GPs and companies need to navigate. Highlights from this week's conversation include: Identity, Perspective, and Being Different In Predominantly White Institutions (0:21) Southern Upbringing, Magnet Schools, and Becoming a Listener (3:04) Launch with GS and Diversity in Venture (4:09) Rethinking Institutional Diversity Programs in 2020 (9:44) Equipping New Managers and Filling Early Stage Capital Gaps (12:32) Catalyze, Capital Entrepreneurs, and Innovative Capital Products (16:02) Firm Infrastructure, Service Providers, and GP Working Capital (19:07) Strategic Investors and Secondary Only Funds In Growth Stage Deals (24:29) Blended Valuations Across Primary and Secondary Rounds (27:36) Staying High Touch with Capital Entrepreneurs at Catalyze (29:09) GP Stakes Versus Non-Dilutive Working Capital Loans (31:55) How LPs View GP Stakes and GP Loans (35:50) Treating LP Outreach Like a Sales Process (39:06) Signals of Enduring Firms and Long-Term Orientation (42:00) Innovative Capital, Wealth Building, and Future Optimism (45:40) Catalyze is a national platform that provides Capital Entrepreneurs with the capital and support they need to build enduring firms. Catalyze also operates capital solutions including the GP Runway Fund, extending flexible working capital loans to underrepresented and innovative investors raising funds one through three. https://catalyze.community/ Sidley Austin LLP is a premier global law firm with a dedicated Venture Funds practice, advising top venture capital firms, institutional investors, and private equity sponsors on fund formation, investment structuring, and regulatory compliance. With deep expertise across private markets, Sidley provides strategic legal counsel to help funds scale effectively. Learn more at sidley.com. Swimming with Allocators is a podcast that dives into the intriguing world of Venture Capital from an LP (Limited Partner) perspective. Hosts Alexa Binns and Earnest Sweat are seasoned professionals who have donned various hats in the VC ecosystem. Each episode, we explore where the future opportunities lie in the VC landscape with insights from top LPs on their investment strategies and industry experts shedding light on emerging trends and technologies. The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Pokémon Syndrome is when offers have been collected over time rather than intentionally designed, leaving your business feeling cluttered, confusing, and harder to grow than it needs to be. This can look like having a VIP day, a membership, a course, a done-for-you service, a group programme, an audit, a private podcast, a live event… and no clear relationship between any of them. While some of those offers may work individually, together they can create decision fatigue for buyers and a constant sense of juggling too many moving parts behind the scenes. I talk about why this happens so often. Sometimes it's novelty, sometimes it's boredom, sometimes it's comparison, reacting to trends, or trying to earn more by adding more. None of this means you've failed. In fact, many business owners move through a season of experimenting. But when you're ready for sustainable growth, your offers need a stronger sense of design, direction, and purpose. I also cover the knock-on effects: burnout, inconsistent confidence, launch fatigue, undercharging, and never fully backing one brilliant offer for long enough. If your business feels busy but oddly disconnected, this episode will help you understand why and what kind of shift is needed next. What You'll Learn in This Episode What Pokémon Syndrome is and how it shows up in service businesses Why having lots of offers can create confusion for buyers The mindset patterns behind random offer creation How scattered offers can impact confidence, sales, and burnout Why fewer, stronger offers often lead to more profit What to start focusing on when you're ready for a clearer ecosystem "Your offers are being formed randomly versus being designed intentionally." Step into my festival world...
By Doug Green “The missing layer in stopping scam calls is verified identity—knowing with certainty who is behind the call.” In a recent Telecom Reseller podcast, I spoke with Keith Buell, General Counsel and Head of Global Public Policy at Numeracle, about the Federal Communications Commission's latest Notice of Proposed Rulemaking (NPRM) on caller ID and what it means for service providers. At the center of the discussion is a growing consensus in Washington: authentication alone is not enough. While frameworks like STIR/SHAKEN have improved call authentication, they do not fully address the problem of identity—specifically, verifying the entity originating the call. Numeracle has been focused on this issue since 2018, working at both the regulatory and industry levels to address the gap between authentication and identity. As Buell explained, the company's mission is to ensure that legitimate calls reach consumers while protecting enterprises and service providers from reputational and regulatory risk associated with misidentified or spam-labeled calls. The FCC's NPRM reflects this shift in thinking. The proposal emphasizes stronger caller authentication, greater transparency, and more robust Know Your Customer (KYC) processes. The goal is to reduce illegal robocalls while preserving the ability for legitimate businesses to communicate effectively with customers. Central to this effort is the concept of traceable, verifiable caller identity. Numeracle has been actively engaged in shaping this conversation. The company submitted formal comments supporting the FCC's objectives, while advocating for end-to-end identity verification that can scale across the ecosystem. In addition, Numeracle has met with FCC leadership, including Chairman Carr, Commissioner Gomez, and staff from key bureaus such as the Wireline Competition Bureau and the Consumer & Governmental Affairs Bureau. A key theme in those discussions is the need for practical, standards-based solutions that do not disrupt legitimate communications. As Buell noted, the challenge is to balance enforcement with enablement—ensuring bad actors are stopped without inadvertently blocking trusted enterprise traffic. To address this, Numeracle recently introduced KYC as a Service (KYCaaS), a fully managed solution designed to help service providers implement standardized identity verification processes. The offering enables carriers to collect, validate, and maintain customer identity data in alignment with evolving FCC requirements, while also creating an auditable trail that supports compliance. More importantly, KYCaaS is positioned as a proactive approach. Rather than reacting to regulatory enforcement after the fact, service providers can establish a framework for verified identity that reduces risk and improves call deliverability. For service providers, the message is clear: the regulatory environment is shifting toward verified identity as a foundational requirement. Those who move early to implement scalable KYC processes will be better positioned to maintain compliance, protect their brands, and ensure their communications reach customers. Learn more at: https://www.numeracle.com/kycaas
summary This episode explores the importance of maintaining a comprehensive contact list for home management, covering categories from service providers to legal and financial contacts. Learn practical tips to organize and centralize your home-related contacts for easier management and emergency preparedness. key topics Building a comprehensive contact list for home management Tracking service providers, contractors, and utility companies Storing important documents and account information Benefits of centralized contact management for homeowners Practical tips for organizing contacts and documents sound bites "Track all your service providers and contractors" "Attach documents and contracts to your contacts" "Start small: gather five contacts in 30 days" Chapters 00:40 Building Your Trusted Contact List 03:47 Service Providers and Contractors 06:34 Utility and Service Providers 09:26 Property Protection Contacts 12:29 Organizing Your Contact Information 15:38 Practical Tips for Homeowners
In this episode, I'm walking you through three ways to bring your business back to life without burning everything down or starting from scratch. These aren't big, dramatic pivots. They're focused shifts that help you reconnect with your offers, your audience, and your own energy so things start to move again. We talk about what happens when businesses lose momentum, how to reignite interest in what you're already selling, and why returning to the fundamentals can be far more powerful than chasing something new. This is about rebuilding traction in a way that feels grounded, intentional, and actually sustainable. If things have been feeling quiet, stuck, or just a bit “off,” this episode will help you find your way back into momentum without pressure or overcomplication. What You'll Learn in This Episode Why businesses naturally move through “flat” seasons Three practical ways to bring energy and momentum back How to reignite interest in your existing offers Why you don't need to start over to see results again How to reconnect with your audience and your direction "When you do the work that you enjoy, you feel more confident." Step into my festival world...
Send us Fan MailIf you've been putting off Pinterest because you don't know where to start, this episode is going to change that. I'm walking you through exactly how to build a Pinterest strategy from scratch, specifically for service providers. Not bloggers. Not product businesses.Almost all Pinterest advice out there is built for blogging businesses, and it doesn't translate when you're selling a service. I'm breaking down the 6 steps you need, from clarifying your message and optimizing your profile to building keyword-rich boards, creating searchable content, and connecting Pinterest to your larger marketing system. Plus the common mistakes that trip people up and the realistic timeline for results.ALL THE LINKS: The Fresh Patch Podcast - Where Good Pets Get It. Welcome to the Fresh Patch Podcast where we talk about everything, from dog...Listen on: Apple Podcasts Support the show
The highest-converting leads you'll ever get aren't coming from Instagram or cold pitching. They're coming from someone your dream client already trusts. And y'all, most service providers are leaving that money on the table every single month.In this episode, I'm breaking down why referrals are one of the most powerful tools in your client acquisition strategy AND why they cannot be your only strategy. Because if referrals are your whole plan, you've handed the steering wheel of your business to someone else.Here's what we're covering:Why referrals are a cheat code (and what makes them convert so fast)The real danger of relying on referrals as your only client sourceThe foundation you need before any referral system will actually workThe 3 specific moments where referrals happen most naturallyExactly how to ask without feeling pushy or awkwardIf you've been coasting on referrals and hoping they keep coming, this episode is your wake-up call. And if you're ready to turn referrals into a real engine that complements your full client acquisition strategy, this one's for you.Resources mentioned:Free Roster Reset: brandimowles.com/rosterStrategist Society: brandimowles.com/strategistsocietyDM me "referral" on Instagram: @brandimowlesFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany
In this episode, I'm helping you find your way back to clarity. Because when your offers feel scattered, selling them feels heavier, explaining them feels clunky, and trusting them becomes difficult. So instead of trying to fix everything at once, we're zooming out and getting grounded in what actually matters. We talk about how to strip things back, identify what's working, and make decisions from a place of intention rather than overwhelm. This is about reconnecting with your expertise, your direction, and the people you actually want to serve, so your offers start to feel clean, cohesive, and easy to talk about again. If you've been stuck in that loop of knowing something needs to change but not knowing where to begin, this episode will give you a calm, clear starting point. What You'll Learn in This Episode Why your offers can start to feel chaotic over time Where to begin when everything feels messy or unclear How to identify which offers are actually working Why simplifying your offer suite creates better sales How to reconnect your offers to your audience and direction "Clarity in your offers creates confidence in your sales." Step into my festival world...
Text Me A Question!Claude unexpectedly overtook ChatGPT as the #1 free app in the US App Store, and in this episode we break down what happened, why it matters for small business owners, and whether you should switch or use both. Stay tuned!Content To Customers Live Workshop Sign Up! Support the show➡️ Are you a Coach, Expert, or Service Provider wanting to get more Customers from your Content?
In this episode, I'm walking you through how to create a buyer journey across your offers that feels simple, intentional, and easy to move through. When your offers have a clear role and relationship to each other, your clients don't need convincing. They can see the next step, feel confident taking it, and stay in your world for longer. We talk about what happens when everything is being sold at once, how that creates pressure and inconsistency, and why it often leaves you feeling stretched. You'll learn how to bring more structure to your ecosystem so that your offers support each other, rather than competing for attention. If you've been feeling scattered, overextended, or unsure how everything fits together, this episode will help you zoom out and build something that feels calmer, more cohesive, and far easier to sell. What You'll Learn in This Episode Why disconnected offers create confusion for your buyers How to structure a clear and natural journey through your offers What happens when you try to sell everything at once How to create momentum between your offers without pressure Ways to simplify your ecosystem while keeping it profitable "When your offers are connected, your buyers don't stall, they move." Step into my festival world...
In this episode of Room 64 - A Palliative Care Podcast, we're joined by Karen Sariego who is an aged care and disability palliative care link nurse.Sharing information about her role in the aged care and disability sector, Karen provides a rare insight into the unique role and the importance of working with aged care and disability service providers across the Barwon South West region to ensure we are providing the best possible palliative care service to older members of the community and people with a disability.
A significant shift addressed in this episode is the reconfiguration of business dispute resolution away from traditional litigation toward digital arbitration infrastructure. New Era ADR exemplifies this mechanism by providing a cloud-based, tech-enabled platform designed to compress legal dispute timelines and costs, fundamentally altering the risk structure for businesses that face contract enforcement issues and litigation exposure. The most consequential development is New Era ADR's assertion that its system resolves typical business disputes in approximately 100 days—up to 90% faster than court litigation—using digital workflows, AI-assisted processes, and a flat-fee pricing model. According to New Era ADR's leadership, the core platform includes end-to-end case management, digital document exchange, and process automation. The platform is positioned as enforceable under the Federal Arbitration Act, enabling mutual agreement for digital arbitration in contractual clauses and establishing predictable resolution timelines versus the uncertainty and duration common in court proceedings. Additional details reinforce this structural shift: the adoption mechanism leverages standard contract language, enabling businesses to designate New Era ADR as their default dispute forum with minimal operational friction. Safeguards are designed around deliberate limits on automation and AI deployment, with a focus on maintaining user trust and compliance with legal standards. Rules and procedures are engineered to prevent process abuse and to align the incentives of mediators and arbitrators, with both service providers and neutral parties subject to flat fees. Early customer adoption, including organizations in regulated sectors and high-profile enterprises, provides social proof for the model. Operational implications for MSPs and IT leaders include reduced contract risk exposure from protracted litigation and improved cost predictability. Shifting dispute resolution to digital arbitration platforms requires careful consideration of contract language, arbitration enforceability, and process transparency. Flat-fee models transfer focus from hourly billing to procedure-driven controls, which may impact how MSPs structure their own agreements, vendor relationships, and liability management. Dependence on third-party arbitration platforms adds a new governance dimension, mandating ongoing evaluation of compliance, automation boundaries, and audit trails to mitigate bias and unintended outcomes.
Craig Ferguson, actor, comedian, and host of ‘Scrabble,’ Thursdays on the CW, joins John Williams to talk about how long he’s been living and working in the United States, what it was like when he became a U.S. citizen, how the Scrabble board game translates to TV, if he has any desire to return to […]
Craig Ferguson, actor, comedian, and host of ‘Scrabble,’ Thursdays on the CW, joins John Williams to talk about how long he’s been living and working in the United States, what it was like when he became a U.S. citizen, how the Scrabble board game translates to TV, if he has any desire to return to […]
Craig Ferguson, actor, comedian, and host of ‘Scrabble,’ Thursdays on the CW, joins John Williams to talk about how long he’s been living and working in the United States, what it was like when he became a U.S. citizen, how the Scrabble board game translates to TV, if he has any desire to return to […]
Text Me A Question!Stop screaming into the Instagram void and start playing the game that actually wins in 2026! If your Reels are flatlining and your reach has plummeted, we're here to tell you: It's not you, it's the data. In this spicy episode of the TBL Podcast, we are spilling the tea on why organic reach has tanked to under 7% and why AI bots are completely ignoring your grid.We're breaking down the Six-Question Strategy to help you pivot from "algorithm slave" to "strategic powerhouse." You'll learn exactly why YouTube and long-form content are the new kings of discovery and how to demote Instagram to its rightful place as a relationship-builder, not a lead-generator. If you're ready to stop chasing vanity metrics and start building a business that AI actually recommends, grab your headphones—it's time for a reality check that will actually make your life easier.Content To Customers Live Workshop Sign Up! Support the show➡️ Are you a Coach, Expert, or Service Provider wanting to get more Customers from your Content?
When people ask how to promote your podcast, they're usually asking the wrong question: How do I grow my downloads?It's easy to feel pressure while watching big name podcasters climbing charts, chasing downloads, and keeping up with social media trends.…But is that actually the best way to promote your podcast? If your podcast is part of a service-based business, those vanity metrics aren't always the most important measure of success.In this episode, I'm joined by podcast marketing strategist Amanda Bennett, who helps mom podcasters connect with the right listeners, partners, and clients. We talk about how relationship-based marketing, SEO, and simple systems can help your podcast become a true marketing asset…without requiring hours of your time every week.If you've ever wondered how to promote your podcast in a way that actually leads to clients, partnerships, and long-term visibility, this conversation will give you a fresh perspective.In this episode, we talk about:Why chasing podcast downloads can distract you from the metrics that actually grow your businessWhat Amanda recommends doing if you only have 30 minutes a week to promote your podcastThe surprising reason relationship marketing grows podcasts faster than algorithmsHow podcast SEO helps the right listeners discover your showThe difference between growing a podcast audience and building a podcast that supports your businessA simple way to turn your podcast into a funnel that leads listeners into clients.Why “unscalable” marketing actions often create the biggest results for podcastersWhere AI can help podcasters save time (and where it can hurt your credibility)If you want to grow your podcast while being surrounded by other moms who *get it *, get your tickets to the April 2026 Podcasting Moms Conference in Nashville!➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/promote-your-podcast-to-get-more-clients-amanda-bennettFREE RESOURCE: Copy not converting? Let's change that in just 5 minutes a day.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.
This week I'm doing something totally different on the podcast. I'm kicking off a five-part series called the 5K Blitz, where I'm breaking down why so many service providers stay stuck below $5K months — and how to fix it. If you've been in business for a while, have offers, and still feel like you're spinning your wheels, you might be in what I call service provider purgatory. In this episode, I'm walking you through the three milestones every service business needs to pass and the two traps that keep people stuck for years. What You'll Learn in This Episode: Why so many service providers get stuck below consistent $5K months The three milestones I believe every service business needs to pass to reach six figures The difference between freelancing income and selling a repeatable offer The two traps that keep people stuck: the Freelancer Trap and the Artist Trap Why your real problem probably isn't marketing — it's how your offer is positioned Links & Resources: Join the 5K Blitz VIP Waitlist: courtneychaal.kit.com/5k-blitz Yay for Business Shop: https://courtneychaal.com/shop Instagram: https://www.instagram.com/courtneychaal
Send a textIf marketing feels heavier than it should, this episode explains why.Most service providers are building around effort instead of infrastructure. In this episode, I break down what evergreen marketing actually is (and what it's not), and the four parts of a predictable marketing system: clear positioning, one primary traffic source, a repeatable content engine, and a clear conversion path.Evergreen doesn't mean passive. It means predictable. If you want leads without relying on daily posting, this is the structure that makes that possible.Book a Discovery Call: https://jenvazquez.com/discoverySupport the show
Text Me A Question!Stop chasing the algorithm and start winning the AI revolution! In this episode, we're breaking down AEO (Answer Engine Optimization) so you can stop being invisible and start being the #1 recommendation on ChatGPT and Google AI.We're ditching the tech jargon and showing you exactly how to position your coaching or service-based business so AI bots can't stop talking about you. Whether you're a seasoned pro or just starting out, you'll learn the simple, actionable tweaks you can make this week to get ahead of 90% of your competition. It's time to stop dancing for likes and start being the expert AI recommends to your dream clients—let's get you discovered!➡️ Text "COACH" to (866) 498-2080 or DM us on Instagram @thebusinesslounge and we'll send you all the details!Join The Business Lounge Academy:https://thebusinesslounge.co/academy/Snag the Content to Customers Playbook:https://kimberlyannjimenez.com/content-to-customers-playbook-adsHit us up on Instagram and tell us your biggest takeaway from the show!✅ Kim: @kimannjimenez✅ Chris: @heycmh✅ The Business Lounge: @thebusinessloungecoContent To Customers Live Workshop Sign Up! Support the show➡️ Are you a Coach, Expert, or Service Provider wanting to get more Customers from your Content?
To watch a video version of this podcast, click here: https://youtu.be/4LmP_3WOezgIn this episode, Reuben Saltzman and Tessa Murry welcome Noah Gavik from Brothers Underground to discuss the impact of private equity on the home service industry. They explore the benefits, challenges, and ethical considerations of private equity ownership, as well as how it influences business operations, customer relationships, and overall market dynamics.Here's the link to Inspector Empire Builder: https://www.iebcoaching.com/eventsTakeawaysPrivate equity (PE) buys service companies to generate higher, faster returns than traditional investments.PE ownership typically brings major operational changes—software, compensation, insurance, branding, and company culture.Large PE-backed companies can outspend small businesses on marketing (especially Google ads), pushing independents down in search visibility.Consolidation can create near‑monopolies in some markets, reducing consumer choice and increasing prices.Strong profit pressure often leads to aggressive or ethically questionable upselling, shifting focus away from true customer needs.Big roll‑ups can erode the personal relationships customers value, causing long‑time employees and clients to leave.PE-owned firms heavily emphasize metrics—conversion rates, revenue per call, average ticket—sometimes at the expense of service quality.Smaller companies win through trust, direct communication, craftsmanship, and community‑based referrals rather than high‑pressure sales.Huge review counts can hide negative experiences; fewer but consistent 5‑star reviews from smaller companies often reflect better service.Consumers should rely on referrals (inspectors, tradespeople, neighbors, realtors) instead of only choosing the top sponsored Google results.Selling to PE isn't inherently bad, but owners must understand PE's goals and be prepared for major cultural and operational changes.When interest rates rise and profits tighten, PE buying slows—but consolidation continues long-term.Chapters00:00 Introduction and Guest Welcome02:15 Understanding Private Equity05:01 The Mechanics of Private Equity07:33 The Impact of Private Equity on the Market11:03 The Good, the Bad, and the Ugly of Private Equity17:58 Navigating Changes Post-Acquisition22:09 Personal Perspectives on Selling to Private Equity26:11 The Power of Referrals in Service Industries28:32 Private Equity's Impact on Business Operations31:13 Sales Techniques and Customer Education33:02 Ethics vs. Profit in Business36:01 The Future of Small Businesses in a PE-Dominated Market37:43 Balancing Profitability with Customer Relationships41:16 Ethics in Sales and Customer Service44:01 Navigating the PE Landscape for Business Owners48:26 Building a Reliable Network for Service Providers