Podcasts about service providers

Some Minnesota disability service providers are concerned about the state's plan to pause payments during an audit of Medicaid program billings.And a closely watched case involving a Minnesota gun law won't get sped up to the state's top court.Those stories and more in today's evening update from MPR News. Hosted by Emily Reese. Music by Gary Meister.

Send us a textIf you're a service provider and you've been posting on Instagram nonstop but your leads aren't showing up, it's time to shift your energy to Pinterest—the quieter platform where your dream clients are actually searching for help.In this episode, I'm sharing exactly how to use Pinterest to attract clients, create consistent content without burnout, and build a marketing system that keeps working for you.ALL THE LINKS MENTIONED: https://jenvazquez.com/pinterest-marketing-for-service-providers/If you've been craving consistent visibility without the burnout, this is your sign. The Quiet Growth Accelerator helps you create a sustainable SEO + Pinterest system that works while you rest. Join before November 1st!The Quiet Growth Accelerator (SEO, AI, Pinterest) closes Nov 1st

Text Me A Question!Want to sell $10K+ offers without celebrity clout? Start by changing the way you think about content, trust, and where your buyers consume you.

As Halloween approaches, and thoughts turn to ghosts,goblins and things that go bump in the night, Nevin (Adams) & Fred (Reish) turned their focus to things that SHOULD have the attention of (and perhaps even scare) plan fiduciaries.Now, there are lots of things that require careful attention, selection and monitoring of plan assets and services by planfiduciaries; advisors and plan sponsors alike. But there are some things that may sneak up on even the most attentivefiduciary – things like:Your target-date fund glidepath(s) – Is it “to”retirement or “through” retirement, is it appropriate for your participant base, and do THEY know what it is (particularly at the projected date of retirement)?The degree of personalization in a “managed” account– How personalized is it, what data elements are considered, is the cost (relative to a target-date fund alternative) reasonable for the value provided, and who pays it?  Is it structured as a qualified default investment alternative (QDIA)? Cybersecurity – What provision(s) have your providersmade in securing participant data (particularly in view of the sample questions provided by the Labor Department), and are you prepared to deal with those questions in a DOL audit?    Participants that leave their accounts “behind” – Whatprocedures do you have in place to communicate with, and in some cases track down for distributing benefits?  Are youable to appropriately track and administer required minimum distributions (RMD)?Ignorance of fees – Do you know what fees are being paid by the plan, to whom, for what, and how? Personal liability – Plan fiduciaries are personally liable for the actions they take (or don't) with regard to plan administration.  Traditional organizational insurance policies don't cover that, nor does the fiduciary bond required. What provision(s) have you made to insure against that possibility?Episode Resources5 Things That (Should) Scare Plan Fiduciaries Target- Date FundsDOL: Target Date Retirement Funds - Tips for ERISA Plan FiduciariesCybersecurityDOL Cybersecurity Program Best PracticesTips for Hiring a Service Provider with Strong Cybersecurity PracticesCybersecurity tips for participantsParticipant “Leave Behinds”National Registry of Unclaimed RetirementBenefits: https://www.unclaimedretirementbenefits.com/A nationwide, secure database listing of retirement planaccount balances that have been left unclaimed by former participants of retirement plans.Retirement Savings Lost and Found Database: https://lostandfound.dol.gov/EBSA is helping America's workers and beneficiaries searchfor retirement plans that may still owe them benefits by establishing a public Retirement Savings Lost and Found Database through the SECURE 2.0 Act of 2022. This database serves as a centralized location to find lost or forgottenbenefits and get information on how to obtain those funds.Fiduciary Insurance5 Dangerous Fiduciary AssumptionsThe value of fiduciary liability insurance How plan fiduciaries can protect themselves from litigation Fiduciary liability insurance offers protection from claims | Invesco US

Send us a textPinterest in 2026 is still one of the most powerful marketing platforms for service providers. In this episode, I'm walking through my Pin + Attract Method—the exact process I use for my clients and inside The Club to turn Pinterest into a 24/7 lead generator.We'll cover keyword research, Tailwind scheduling, analytics tracking, and what's working right now on Pinterest.Shownotes: https://jenvazquez.com/pinterest-marketing-in-2026/FREE MASTERCLASS: Step into the future of small business marketing! This free masterclass helps entrepreneurs cut through the noise, simplify their strategy, and focus on what truly drives results. https://www.crowdcast.iFREE The State of Marketing for 2026 Masterclass

Legacy tech is out. AI-powered cloud is in. Here's how Intermedia is helping service providers catch up—and win big.In this exclusive UC Today interview, David Dungay, Editor in Chief of UC Today sits down with Mark Sher, SVP of Product Marketing at Intermedia, for a deep dive into the rapidly evolving service provider space. As AI and platform migration collide with legacy infrastructure, Mark lays out what's really at stake for providers—and how Intermedia is uniquely positioned to help them future-proof their offerings. If you're in the business of connectivity, this conversation could reshape your roadmap.The game has changed. Service providers are caught in the middle of two seismic shifts: the AI revolution and the sunset of traditional platforms. But is the urgency really being felt? In this straight-talking session, Mark Sher breaks down the decisions providers must make now—or risk falling behind.

Leigh has recently joined NAATI on secondment from the Department of Home Affairs to implement the new Language Service Provider Endorsement Model. Today, he joins Elvira to discuss what is arguably the most exciting upcoming development in the industry. From measures for LSPs to the role of NAATI, Leigh discusses many important aspects of the Model, including why remuneration is not mentioned. In this episode, we unpack how the Model is expected to play a formative role in helping to reshape the sector for the better, so that individuals can gain more timely and higher quality language services.

If you knew $11.3 million was being spent online during a four-hour window, on one day of the year, would you want a piece of that pie? That's what Black Friday looks like in today's online world. In this episode of Unjaded, I'm sharing stats that will blow your mind about how much money changes hands during Black Friday and Cyber Monday—and how you can set yourself up to profit without burning yourself out.We'll cover why mobile-ready offers are a must, how to get your services on your ideal clients' shopping list before November, and creative ways to run Black Friday promotions that don't have to mean deep discounts. Whether you're brand new or seasoned, there's room for you to use Black Friday to grow your business, your reach, and your revenue.What You'll Learn in This EpisodeWhy Black Friday is like setting up a lemonade stand on the busiest highway (and how to claim some of that traffic)The jaw-dropping stats from 2024: billions spent online, mobile vs. desktop trends, and how early buyers are planningHow to get your offers on your clients' shopping lists before November 1stDifferent ways to run a Black Friday sale (beyond just discounting)Examples from my own business and my Designed to Profit members—what's worked and what hasn'tHow to plan your event now so you avoid overwhelm and make sales with easeLinks and ResourcesJoin us inside Designed to Profit — the live community where strategy meets your Human Design so you can build a sustainable business without burnout.Black Friday Episode #1 on The Pulse on Human DesignBlack Friday Episode #2 on The Pulse on Human Design

Episode 55 Succession Planning for SMEs: With or Without the Next Generation Guest: Suraj Malik , CEO , Legacy Growth   Welcome back to MSME TALK® with Industry Expert. Industry Expert segment brings Industry Expert who discusses on specific topic relevant for MSMEs, Startup to scale up and build long-lasting Businesses. Why did we do this episode: Even successful Businesses in other countries are closing because of succession issues , we are witnessing the same in India. Hence we want our Business Entrepreneurs to warm up for Business Legacy.  

Freelancers get stuck between wanting to look professional and protecting their pricing power. Welcome back to another Ask Emily Anything episode — my mini-series where I tackle your real freelancer questions. Today's question came in a DM from Adam, who's in corporate strategic communications, and he asked a good one: “When quoting a price for a potential client, do you prefer giving one total figure or itemized pricing?”Listen to learn more about:The psychology behind pricing and why showing “too much math” can backfire How to balance transparency and authority so you can educate your clients without giving them negotiation ammoStructuring your proposals for clarity and confidence (including the exact phrasing I use when presenting pricing)When itemized pricing actually makes sense, and a few exceptions to the ruleIf you've ever struggled with proposals, worried about sounding too expensive, or wondered how transparent you should be, tune in. I'm sharing what works in the real world and how to stop clients from treating your proposal like a takeout menu.Because remember: you're not selling tasks, you're offering a strategic solution. The right clients will always say yes to value.Sponsored by the Unicorn Digital Marketing Assistant SchoolAdmin work is getting automated—but marketing? That's in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You'll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23, class starts October 30. Don't stay stuck in low-paying admin work. Step into the skills businesses really need. >>Save your spot at udmaschool.comLinks Mentioned in the Show: FREE live training: 7 Ways to Land Clients as a Freelancer. Join us on October 15 to learn real strategies freelancers are using right now to book clients, market their skills, and grow their businesses. No more guessing how to land clients. Grab your seat here!Got a burning question about freelancing, digital marketing, or navigating this wild business journey? Ask Emily Anything here: https://www.speakpipe.com/unicornsunite Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads.

Send us a textIn this episode, I'm sharing the highlights from Pinterest Presents 2025 and what they mean for service providers like you. We'll talk about Pinterest's newest tools, why the Trends upgrade is a game changer, and simple ways to turn these updates into leads for your business.If you've been wondering whether Pinterest is worth your time in 2025, this is your sign to lean in.Shownotes (ALL THE LINKS): https://jenvazquez.com/pinterest-presents-2025/FREE The State of Marketing for 2026 Masterclass FREE Masterclass for Photographers

Send us a textIn this conversation with Rita Berry of Rita Berry + Co, we unpack how female-founded service businesses can scale with a strategy-first, data-driven approach. You'll hear how to map your customer journey, pick one high-impact metric, and use simple weekly tracking to fix bottlenecks fast. We also talk about the power of relationship marketing for high-ticket services and how data helps you hand off marketing beyond the founder. Stick around to the end for Rita's free assessment to find your biggest growth lever—and my action steps so you can implement this week.Shownotes (ALL THE LINKS): https://jenvazquez.com/297-scale-with-data-not-gut-strategy-first-for-female-founders-with-rita-barry/FREE MASTERCLASS: Step into the future of small business marketing! This free masterclass helps entrepreneurs cut through the noise, simplify their strategy, and focus on what truly drives results. https://www.crowdcast.iFREE The State of Marketing for 2026 Masterclass FREE Masterclass for Photographers

Pippa Hudson speaks to consumer journalist Wendy Knowler about listeners concerns with the main topic a look at how unscrupulous contractors take advantage of elderly customers. Lunch with Pippa Hudson is CapeTalk’s mid-afternoon show. This 2-hour respite from hard news encourages the audience to take the time to explore, taste, read and reflect. The show - presented by former journalist, baker and water sports enthusiast Pippa Hudson - is unashamedly lifestyle driven. Popular features include a daily profile interview #OnTheCouch at 1:10pm. Consumer issues are in the spotlight every Wednesday while the team also unpacks all things related to health, wealth & the environment. Thank you for listening to a podcast from Lunch with Pippa Hudson Listen live on Primedia+ weekdays between 13:00 and 15:00 (SA Time) to Lunch with Pippa Hudson broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/MdSlWEs or find all the catch-up podcasts here https://buff.ly/fDJWe69 Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media: CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

Pippa Hudson speaks to consumer journalist Wendy Knowler about listeners concerns with the main topic a look at how unscrupulous contractors take advantage of elderly customers. Lunch with Pippa Hudson is CapeTalk’s mid-afternoon show. This 2-hour respite from hard news encourages the audience to take the time to explore, taste, read and reflect. The show - presented by former journalist, baker and water sports enthusiast Pippa Hudson - is unashamedly lifestyle driven. Popular features include a daily profile interview #OnTheCouch at 1:10pm. Consumer issues are in the spotlight every Wednesday while the team also unpacks all things related to health, wealth & the environment. Thank you for listening to a podcast from Lunch with Pippa Hudson Listen live on Primedia+ weekdays between 13:00 and 15:00 (SA Time) to Lunch with Pippa Hudson broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/MdSlWEs or find all the catch-up podcasts here https://buff.ly/fDJWe69 Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media: CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

VFR Traffic Advisories, also known as “flight following,” is a service that is provided by ATC, workload permitting. But it can also be a life saver. In today's episode, we'll hear how controllers assisted a pilot who needed help when his engine started running very roughly and he began to lose altitude over terrain that was not at all conducive for a forced landing. The pilot was grateful for the help controllers provided. Sponsored by Avemco Insurance 

Are you still thinking like a “grateful doer” instead of the boss of your business? If you've ever felt stuck in the freelancer-to-CEO mindset shift, this episode is for you. In this Ask Emily Anything episode, listener Candice asks a question so many of us freelancers secretly struggle with: How do you actually make the transition in your brain from service provider to boss? It's not just about raising your rates or slapping “CEO” in your bio. You have to own your expertise, set boundaries, and finally treat your freelance business like a business. I share my real journey (the rock bottoms, a-ha moments, and gradual pivots) that helped me shift out of the employee mindset, stop undervaluing my time, and step into my role as a confident business owner.Listen to learn more about:How to recognize the difference between being a freelancer-for-hire vs. a self-employed business ownerThe importance of tracking your time, setting boundaries, and stopping scope creep before it eats your profitThe “competence-confidence loop” that fuels your ability to raise rates, say no, and step into your CEO powerHow to reconnect with WHY you left corporate in the first place—and use that fire to fuel your boss mindsetIf you've been wondering how to stop playing small and finally embrace your role as the boss of your freelance business, you'll want to hit play on this one. I hope it'll flip the switch you've been waiting for.Sponsored by the Unicorn Digital Marketing Assistant SchoolAdmin work is getting automated—but marketing? That's in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You'll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23, class starts October 30. Don't stay stuck in low-paying admin work. Step into the skills businesses really need. >>Save your spot at udmaschool.comLinks Mentioned in the Show: Got a burning question about freelancing, digital marketing, or navigating this wild business journey? Ask Emily Anything! Leave a voicemail here: https://www.speakpipe.com/unicornsunite Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.comQuestion Submitted by Candice:Instagram:

When you want your business to stand out in the sea of competition, changing algorithms, and passing trends... but don't know where to start?It's a good sign that you need a Midheaven-based business strategy.In this episode, Blu breaks down how your business will be transformed by bringing a Midheaven-based business strategy into your work.Join the Midheaven Method

Send us a textNano Influencers, Big Results: How smaller, trusted creators drive authentic growth for service-based brands, and how to build long-term partnerships that actually convert. Learn how to pick creators (start with superfans), set smart briefs, and track results beyond likes using CTR and redemptions. Creators: get practical tips to stand out, over-deliver, and turn your niche into income.Perk: 20% off your first Heylist collab—use MSA2025. You don't need to post daily, be on every platform, or chase the algorithm to stay visible.That hustle? Exhausting and unnecessary.What if one piece of content could fuel your visibility for weeks... even months?That's exactly what I'm teaching in my FREE Pinterest Visibility Masterclass.✨ Save your seat—it's free!

Send us a textYour Pinterest profile has just 2.5 seconds to make an impression—so let's make it count! In this episode, I'm walking you through how to brand your Pinterest profile step by step so it instantly says who you are, what you do, and why your dream clients should follow you. From profile images and cover photos to keyword-rich bios, boards, and pins—this is your roadmap to turning Pinterest into your lead-generating machine.Shownotes (ALL THE LINKS): https://jenvazquez.com/how-to-brand-your-pinterest-profile/FREE The State of Marketing for 2026 Masterclass FREE Masterclass for Photographers

The state auditor's office found several issues with ABA providers receiving the most money, including duplicate invoices, lack of documentation and employees not having proper credentials.

Not-so-fun fact: 90% of small businesses will face a lawsuit at some point in their lifetime. But that doesn't mean a lawsuit is unavoidable or has to break the bank. There are steps you can take to make a lawsuit less likely and less expensive. This class walks through the steps you can take to avoid a lawsuit in your coaching business, no law degree or high-priced legal fees required.This is a replay of a live class hosted on September 23rd. Watch the full replay video with slides: artfulcontracts.com/replayAt the end of the class, we opened the doors to Cover Your Assets with a $100 discount. Hop on in before the discount expires on October 1st right there: artfulcontracts.com/cya-liveQuestions? Send me a DM over on Instagram.If you're an online business owner who's ready to take the guesswork out of the legal aspects of your business, watch my free training to learn the 3 steps to get your business legally legit without hiring a lawyer. Let's get the legal stuff covered so you can grow your business with confidence. Go to artfulcontracts.com/legalclass to sign up.Your support means everything! Please subscribe on your favorite podcasting app and leave a review on Apple Podcasts.Enjoying the podcast? Send me a DM over on Instagram @artfulcontractsFull show notes at artfulcontracts.com/podcast

Send us a textAre you posting on Pinterest but not seeing results? You're probably making one of the 5 most common mistakes service providers make on the platform. In this episode, I share what those mistakes are (like treating Pinterest like social media or ignoring your website connection) and show you how to fix them—so you can finally turn Pinterest into your lead-generating machine.Shownotes (ALL THE LINKS): https://jenvazquez.com/stop-making-these-pinterest-mistakes-if-you-want-more-leads/

You can't keep charging by the hour if you want to grow your service provider business. It's time to package up your skills into high-ticket offers that show off your expertise and the transformation you bring to the table. I know raising your rates can feel scary, and sometimes it's hard to even put into words the real value of what you do. I want you to step into those bigger offers with confidence, stop playing small, and get paid for the true impact you deliver!I'm joined by Stacey Brass-Russell, a Transformational Business and Life Coach who has helped hundreds of coaches, experts, and service providers build profitable, values-driven businesses. Stacey's journey has taken her from Broadway actress to yoga studio owner to inspirational speaker and host of the Passionate & Prosperous podcast. Featured in Forbes, The New York Post, and Entrepreneur, and named one of NYC's Top 15 Coaches, Stacey specializes in helping people create signature systems, master their message, and attract clients through authentic, service-based strategies.Listen to learn more about:Why moving away from “time for money” is the first step to creating high-ticket offersStacey's Genius Edge framework — how to align your brilliance, your offers, and your marketingThe truth about the “trust recession” and how it impacts your ability to sell high-ticket offersPractical ways to shift your sales confidence so you can actually ask for (and get!) those bigger investmentsHow to position yourself as an indispensable PARTNER instead of just another service providerStop piecing together small projects or staying stuck at newbie VA rates. This episode will show you how to break through that ceiling and start selling the high-ticket offers that can truly change your business (and your life). Sponsored by Smart Client BrainTired of juggling 47 Google Docs, coffee-stained notebooks, and random call recordings? The Smart Client Brain is your all-in-one, searchable system for client notes. Set it up in under an hour, impress your clients, and finally feel organized. Grab the free 20-minute training PLUS templates to plug into your ChatGPTLinks Mentioned in the Show:Grab Stacey's FREE High-Converting Event Playbook: learn how to build trust, highlight your expertise, and turn workshops into premium offers.Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Stacey:Instagram:

The UBS Wealth Management CIO’s ‘Digital Assets 101’ series explores important developments in the digital-asset landscape. Michael Bolliger, UBS CIO for emerging markets, joins to discuss the potential of stablecoins.See omnystudio.com/listener for privacy information.

Send us a textReThink Podcast, Digital Store**Use Code: Y3K2WMXLH1 for How to Create $7 Digital Products pdf**3 Part Funnels: From Discovery to Purchase**TikTok Product Launch in 24 Hours**The 15-Second Monetization Strategy: Sell in a Scroll**Turn Your Voice Into Income: Audio Monetization Starter Kit**Instagram Bio to Bank: Make Your Profile a Sales Page

Send us a textEver wondered how to make Pinterest actually bring you leads instead of just adding to your to-do list? In this episode, I'm breaking down how to build a Pinterest keyword strategy that works for service-based businesses. You'll learn why long-tail keywords matter, how to find the ones your dream clients are already searching for, and exactly where to use them so your pins show up again and again. Plus, I'll share my free keyword builder and my Pinfluence service if you're ready to hand this off.Shownotes: https://jenvazquez.com/how-to-build-a-pinterest-keyword-strategy/

Why do some consultants and coaches land the strategic, bigger, higher-impact and higher-paying client engagements? Hint: it's not better sales or contracting skills. Pay close attention this episode where I'll share with you how to use the very skills that make you such an amazing consultant or coach (active listening, bringing order to chaos, relationship building) to shift your approach to landing clients from sales and contracting to partnership set up for greater impact and income. In this episode of Consulting Matters, I break down the essential shifts you need to make if you want to consistently land strategic client engagements without feeling pushy, manipulative, or “salesy.” What You'll Learn in This Episode Why giving clients what they ask for will keep you from strategic, high-paying engagements How to accelerate your shift from service provider to strategic partner, step by step (in a way that works with how your brain makes change) How to turn discovery meetings, proposals, and pricing from a source of stress into a foundation of influence Why It Matters If you're tired of chasing clients or feeling like you're stuck in a cycle of lower-paying work, this episode will help you reposition yourself for engagements that are more strategic, more rewarding, and more aligned with your expertise. Where to Dive In: (00:00) The Power of Partnership Setup(08:07) Service Provider to Strategic Partner Transition(15:37) Creating a Vision for Strategic Partnerships(20:17) Creating Vision for Client Relationships(30:18) Building Trust and Value With Clients(39:34) Mastering Strategic Consulting Skills Through Practice(46:32) Transitioning to Strategic Partner Roles(54:00) Embracing the Impact of Consulting Next Steps: Ready to master partnership setup and land more strategic client engagements? Check out my brand-new group coaching experience, the Impact and Income Accelerator. You'll learn how to position yourself for greater impact and income and help even hesitant clients see the rock-solid ROI of working with you.

You got seven minutes? Nicole is coming in fast and hot with a game-changing strategy to help you level up fast AF. Take off your pants and buckle up b*tches, it's about to get bumpy… Today's episode is about to blow your MF mind when it comes to the real cost of running your business. No cat needs a bath excuses, it's only seven minutes. Success doesn't take time, only intention. That is exactly how Nicole grew her empire to seven figures in her first year.You gotta spend money to make money - and the sooner you get your head around this, the better. So today, we're breaking down the basic investments you'll most likely need to make to set your business up for MF success. Whether you are just getting started or you are ready to slay six-figure months, Nicole's unique approach to entrepreneurship will get you to where you want to go…PS. Remember to get the five algorithm hacking posts that will have people reaching out to work with you

Ever feel like your marketing is just... not working? You're either avoiding it completely because you don't know what to say, or you're posting everywhere but no one's booking calls.The problem isn't that you need to do more marketing—you need clearer messaging. When your message is scattered, you're essentially waving a flashlight around hoping someone notices, instead of being the lighthouse that guides exactly the right people straight to you.In this episode, I'm breaking down why "doing more marketing" isn't the answer and sharing a simple framework that can transform how you talk about your work. From the client who went from "virtual assistant slash business strategist" to confidently attracting dream clients, to the exact messaging shifts that make people lean in instead of tune out.Key Points Covered:✨ Why "I do strategy and implementation and mindset work" isn't landing with your ideal clients✨ The lighthouse vs. flashlight approach to messaging that changes everything✨ How to sell transformation instead of tasks (and why this matters so much)✨ The simple "I help [who] achieve [what]" framework with real examples✨ Why getting specific actually attracts more of the right people, not fewer✨ A 2-minute clarity exercise you can do right now to transform your messagingIf you're tired of feeling scattered when you introduce yourself or exhausted from marketing that doesn't convert, this episode will give you the clarity you need to make every piece of content work harder for you.Send us a text Thank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

A Nebraska service provider for adults with developmental disabilities is suing the Nebraska Department of Health and Human Services. Integrated Life Choices is alleging DHHS violated due process and separation of powers and is seeking injunctive relief in Lancaster County District Court.

Are you positioning your consulting or coaching as a service provider or as a strategic partner? In this episode, I break down the difference, the trap most of us fall into, and how you can start shifting into the role that positions your consulting or coaching for greater influence. This is the question I'm diving into as I kick off my new series, From Service Provider to Strategic Partner. I'll walk you through the difference between being a service provider by choice (and why that can be a great fit), versus falling into the accidental service provider trap. We'll also explore what it means to step into the role of strategic partner, why it matters, and how it sets you up for greater impact and income. I'll share: How to know if you're in the service provider trap (and what it's really costing you). Why so many of us fall into service provider mode after leaving our 9-to-5. What it really looks like to show up as a strategic partner, and how your value shifts when you do. Simple steps to begin making this shift with your very next client opportunity. If you've been hustling for piecemeal gigs, stuck in labor intensive projects or billing by the hour but know you're capable of more — this episode will help you see a new path forward. Where to dive in: (0:00:36) – What this series is about and why it matters (0:05:42) – Service provider by choice and the clear value it creates (0:11:18) – The accidental service provider trap (and how to spot it) (0:18:55) – Why we all fall into service provider mode at first (0:23:21) – The role of strategic partner and how to position yourself for it Next steps: Reflect on and then choose what works best for you — service provider or strategic partner. If strategic partner is your answer (but you're not there yet), notice what mindset shifts you're already seeing that you need to make so you can be open to the new approaches I'll be sharing in the coming episodes. And when you're done listening, grab my free Discovery Meeting Script at betsyjordyn.com/discovery-meeting-script. It'll show you the exact questions to ask — and how to ask them — so you can start making this shift in your very next client conversation. I'm also launching a new group coaching program that turns these partnership principles into action. You'll get step-by-step guidance and peer support to make this process your own and immediately level up your impact and income — starting with your very next client. Email me at betsy@betsyjordyn.com if you want early access details (and an exclusive discount for early action.) Related Episodes from Consulting Matters: How to Escape the “Relying on Referral” Trap (and Get More of The Right Clients) (Ep121) The Pair of Hands Trap: What Keeps Consultants From Strategic Client Partnership (Ep 53) Four Parts of a Well Positioned Consulting or Coaching Brand (Ep47) About the host: Betsy Jordyn is a business mentor, brand positioning and messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 30 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Ready to turn your expertise into a high-impact, high-income consulting or coaching business? Work with me: https://www.betsyjordyn.com/services

What if your dream clients could find you instead of you chasing them down?When you use SEO for your service provider website to get found on Google, you build a client pipeline that works for you 24/7 (no algorithms required). You don't have to dance on TikTok, post and pray on Instagram, or wait for referrals. This episode will show you a smarter, long-term way to book clients.I've got SEO strategist Laura Jawad on the show to spill the secrets. Laura knows this inside and out because she built two successful businesses with nothing but SEO before pivoting to help other women do the same. She's a powerhouse strategist who specializes in helping female service providers and women-owned businesses turn their websites into client-attracting machines. With her background as a scientist-turned-entrepreneur, Laura combines analytical smarts with a passion for helping freelancers thrive.Listen to learn more about:How to know if your SEO is actually working & what metrics matter mostWhy long-tail keywords and local SEO are game changers for freelancersThree cornerstone blog posts every freelancer should have on their blogSimple first steps you can take right now to optimize your site for Google trafficHow ChatGPT is affecting SEO right nowThis episode will help you see SEO as more than just “another marketing task.” It's the bow you tie on all your marketing activities & the piece that pulls everything together. It makes so much sense to not only apply SEO to your service provider business but to offer it to clients, too.Sponsored by Smart Client BrainTired of juggling 47 Google Docs, coffee-stained notebooks, and random call recordings? The Smart Client Brain is your all-in-one, searchable system for client notes. Set it up in under an hour, impress your clients, and finally feel organized. Grab the free 20-minute training PLUS templates to plug into your ChatGPTLinks Mentioned in the Show:Grab Laura's free SEO Kickstart Kit: Take Your Website From Invisible To Irresistible With 5 Simple, Actionable SEO Checklists http://www.laurajawadmarketing.com/marketing-influencer Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Laura:Instagram: @heylaurajawad Website: https://www.laurajawadmarketing.com/ LinkedIn:

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

In this episode of Soulpreneur Scaling Stories, I sit down with Rebecca Carmensita, a client experience and systems strategist who has mastered the art of building a service business that truly supports her lifestyle. Currently based in Korea as a digital nomad, Rebecca shares how she evolved from a general virtual assistant to a specialized systems expert who confidently refers out clients who aren't the right fit.During our conversation, Rebecca reveals her journey from feeling overwhelmed as a "do-everything" VA to discovering her zone of genius in systems strategy. She openly discusses the mindset shifts required to step into her expertise, how she structures her business with both stability (retainer clients) and growth (project-based systems builds), and why being authentically yourself is the most powerful marketing strategy. If you're a service provider feeling stuck in the "I'll do anything for anyone" phase or wondering how to find and claim your expertise, this episode offers both inspiration and practical insights for building a business that energizes rather than drains you.Key Points Covered:✨ Evolving from general VA to systems specialist✨ How to know when you're ready to niche down and specialize✨ Building confidence through action (not the other way around)✨ Structuring a business with both retainer stability and project growth✨ Why authenticity is your strongest business asset✨ Managing a service business while traveling as a digital nomad Connect with Rebecca:WebsiteInstagramLinkedInAll the links!Send us a text Thank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

Most entrepreneurs make business decisions based solely on sales data. But I've learned that auditing your entire marketing ecosystem gives you a much clearer picture of what's actually working and what needs to change. In today's episode, I'm walking you through the comprehensive marketing audit framework I use to make informed business decisions in my seven-figure creative agency. This isn't about analyzing individual content performance. It's about taking a 360-degree view of your messaging, positioning, funnel, brand perception, and systems to understand why certain offers aren't converting or why you're attracting unqualified leads. I'm sharing how this audit approach helped me realize that people were buying our rebrand service first, then Sales Studio, when I wanted Sales Studio to be the entry point. That insight led me to completely reposition Sales Studio as campaign support that helps people make money, which then funds their rebrand investment. You'll learn the 5 key areas I audit: service and audience alignment messaging and positioning content performance  conversion points in your funnel visual branding consistency  Plus, I'm breaking down how to use these findings to make strategic decisions about offer direction, platform focus, and whether you need new systems or just need to double down on what's already working. In this episode, we're chatting about: • The 5-part marketing audit framework • How I repositioned Sales Studio  • Beyond vanity metrics  • How audit findings should inform offer direction, platform focus, and resource allocation Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

In this Meraki Unboxed podcast, we're getting schooled. Tune in to learn about the E-Rate program, a vital federal resource helping K-12 schools secure funding for internet connectivity. Join our host Sammy and guests Cedric Lockhart and Janell Tennyson as they discuss sales leadership strategies, Cisco's competitive edge, the significance of the five-year funding cycle, and common misconceptions about E-Rate funding. Class is now in session!HostSammy Brenner, Virtual Sales Leader, Cisco MerakiGuestsCedric Lockhart, Senior Director, Cisco Networking Sales for Public SectorCedric Lockhart has a passion for connecting with people and developing winning teams. While serving as Captain in the U.S. Marine Corps, he learned that the best leaders focus on the people, set a positive tone, develop plans that overachieve the objectives, and think BIG! He has carried those same core beliefs into his sales leadership career. Cedric currently leads the $3.5B Public Sector Networking Business. During his 15-year Cisco-career, Cedric has held a number of sales and sales leadership roles, including leading the Cisco Meraki Americas business, Enterprise and Service Provider business for Cisco AppDynamics, Mid-Atlantic Regional Leader for Enterprise, and other roles in corporate tech sales.Janell Tennyson, Sales Business Development, E-Rate LeadJanell Tennyson is E-Rate Lead for the Cisco Public Funding Team. Janell is an experienced grant writer with over 16 years working in the telecommunications industry. In her current role, she is responsible for overseeing the entire E-Rate process and educating the field, partners, and customers to better understand and effectively utilize and maintain compliance with E-Rate rules and regulations.

Struggling to explain why you started your business or what makes it different?In this video, I'll walk you through a simple framework for telling your business story — whether you're a product-based brand, a nutritionist, or a physical therapist — and show you how to use that story to attract press, customers, and opportunities.

You've blocked Friday afternoon for CEO time. No client calls, no urgent requests—just you, your laptop, and that business strategy you've been putting off for weeks. Then your phone buzzes with a Slack notification: "Can you fix this ASAP?" Your CEO time is gone again.If you've ever felt the crushing disappointment of having your strategic thinking time hijacked by someone else's emergency, this episode is for you. It's not that you're bad at time management—your business is structured to pull you into reactive mode every single time you try to think strategically.In this episode, I share the story of Anna, a virtual assistant and homeschooling mom who transformed from feeling like she had six bosses to becoming the CEO of her own business using one simple boundary shift: protected Monday CEO half-days.Key Points Covered:✨ Why your business structure rewards reactive behavior over strategic thinking✨ The hidden cost of constant context switching on your productivity (hint: it takes 23 minutes to refocus after each interruption)✨ How to define what truly constitutes an emergency in your business✨ The 3-step CEO Time Shield you can implement this week✨ The exact script to communicate new boundaries without losing clients✨ Why protecting CEO time attracts better clients who respect your expertiseAnna's Results:Launched her first email marketing campaign in months within 3 weeksCreated the framework for her new core offer after putting it off for over a yearReduced working hours by 6 hours per weekRaised rates by 40% and launched a fully booked core offer within 6 monthsIf you're tired of watching your business dreams get pushed to "tomorrow" because today is always too chaotic, this episode will show you how to finally reclaim your strategic thinking time.Challenge: Pick one 90-minute time block this week, turn off all notifications, and work on one strategic project for your business. That might just be the beginning of finally feeling like the CEO of your own business.

Starting a coaching or service-based business is incredibly fulfilling—but turning it into a profitable one? That's where so many get stuck. In this episode, I'm breaking down why most coaches spin their wheels (and what to do instead). If you want to make money, serve the right people, and build an aligned offer that actually sells—this one's for you. READ MORE HERE*Check out InThisVeryRoom.com, the online gift boutique that my daughter Ava and I are resurrecting LOL - we are opening soon!

Send us a text If Pinterest analytics make your head spin, this episode is for you. I'm walking you through the three key metrics you actually need to track on Pinterest and how to use them in a simple monthly routine to grow your traffic and leads.  You'll learn:Why outbound clicks are the most important statHow saves increase visibilityWhat impressions really tell you (and what they don't)My once-a-month Pinterest analytics workflowWhether you're managing your own strategy or ready to outsource, this episode will give you clarity and confidence in your Pinterest marketing.SHOWNOTES: https://jenvazquez.com/pinterest-metrics/

Multnomah County won’t renew its contract with Rockwood Community Development Corporation, a nonprofit based in Gresham, according to reporting by Willamette Week. The county stated it had stopped funding the homeless service provider after the organization double-counted costs and charged for rooms that were closed for repairs, according to Willamette Week. Rockwood CDC disputed the allegations and stated Multnomah County owed it $1.1 million in overdue payments. Anthony Effinger is a Willamette Week reporter. He’s been covering the issue and joins us with details.

If you've been listening since the beginning of this podcast, then you might recognize this week's guest, Dulce Toscano! She's returning to the podcast to share her brand new business, The School of AI. She left her successful coaching business, deleted all her socials, and started fresh on an idea that she says is going to change the world.    Dulce Toscano is an AI consultant, educator, and the founder of The School of AI. The School of AI helps Coaches, Creatives, and Service Providers integrate AI into their business so that they can earn more, scale faster, and reclaim hours every week. A former business coach and digital nomad, Dulce pivoted to AI after seeing its power to level the playing field for women and first-gen entrepreneurs. Today, her training programs and custom AI solutions turn AI into a strategic partner for content creation, client engagement, and business growth. For Dulce and The School of AI, AI isn't just a productivity hack; it is a pathway to true financial and business freedom.   In this week's episode, Dulce shares why she walked away from her successful coaching business to go all in on AI. She says that AI is the future, and I believe her. I've been a client of hers before, and she taught me how to utilize AI to make my business more efficient where it matters the most. Dulce says that AI is a tool, and the better we can use it, the more successful we'll be. Tune in to find out more about AI and how she reinvented herself in just a few months.  Resources Mentioned: EP. 14: Making Untraditional Choices in the Latinx/e Community with Dulce Toscano Follow Dulce on: IG: @theschoolof_ai Threads: @theschoolof_ai TikTok: @biancaacervantes_ LinkedIn: Dulce Toscano   Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn Website: http://www.theerikacruz.com How to work with Erika: Join the waitlist for the Courage Driven Latina program here! Join the waitlist for the Magnetic Mastermind here.   Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio. 

Love or hate Tesla, there are so many lessons to learn from its highs and lows. Today, I'm wrapping up our summer series of shorter episodes with 3 lessons from Tesla that any service provider can apply to their own business. 0:00 - What Tesla can teach us 01:43 - Lesson 1 05:45 - Lesson 2 08:36 - Lesson 3  10:16 - Coming up… Leave a comment or ask a question on the YouTube version of this episode at https://youtu.be/Y2wPDiSBec0 Want to know when registration for Growth Accelerator and the All In Mastermind opens? Join my free email at https://www.HeatherJoyHubbard.com/Subscribe to be the first to know.

Send us a textAre you a coach, photographer, or creative wondering how to monetize your blog as a service provider? You're in the right place.In this episode, I'm sharing how to turn your blog into a lead-generating machine—with zero sleaze. We'll talk about weaving in services naturally, adding powerful CTAs, sharing affiliate links the right way, and how to make small updates to blogs you've already written to get more traction now.This is your guide to smart, sustainable blog monetization that works with your personality and values.Shownotes: https://jenvazquez.com/how-to-monetize-your-blog-as-a-service-provider/

Has your child recently been diagnosed with autism? Are you feeling lost or overwhelmed with exploring what services are available? Kathryn Peterson, a Board Certified Behavior Analyst and the Founder of 2 Steps Forward Consulting, a company offering early-intervention coaching to help parents navigate the system, shares what to look for in a service provider and how parents can collaborate in setting and prioritizing goals. Welcome to Autism Tips & Tools, where we highlight the best practical guidance from previous episodes of Autism Knows No Borders. Whether you're a self-advocate, a family member, or a service provider, there's something here for you! This conversation with Kathryn Peterson was originally released on March 29, 2024. Would you like to hear what the autism-diagnosis process typically looks like for parents, from recognizing early signs in their children to receiving services? Click the link below for the full conversation and be sure to subscribe to hear more from people connected to autism inspiring change and building community.  Your Child Has Received an Autism Diagnosis, Now What? | Part 1 with Kathryn Petersen Let's work together to transform how the world relates to autism. ----more---- We appreciate your time. If you enjoy this podcast and you'd like to support our mission, please take just a few seconds to share it with one person who you think will find value in it too.  Follow us on Instagram: @autismpodcast  Join our community on Mighty Networks: Global Autism Community  Subscribe to our YouTube channel: Global Autism Project  We would love to hear your feedback about the show. Please fill out this short survey to let us know your thoughts: Listener Survey 

Send us a textAugust Pinterest trends are here—and they're packed with content ideas you can use right now to drive traffic and book more clients. Whether you're a coach, photographer, or wedding pro, this episode breaks down exactly what's trending on Pinterest in August 2025, and how to turn it into evergreen content that keeps working long after you hit publish.I'm sharing actionable tips, niche-specific ideas, and my four-step workflow to use these trends in your content plan—fast. Ready to boost your visibility and simplify your marketing? Let's go.Shownotes: 

Send us a textEver feel weird asking for testimonials—or worse, get ones that are too vague to actually help your business? In this episode, I sit down with Kris Jones of Red Door Designs to show you how to flip the script. We talk about how to gather emotional, story-driven testimonials that actually help you get clients. Plus, Kris breaks down her exact 3-question process, how to use testimonials across your website and social, and why your story is your greatest marketing asset.Shownotes: https://jenvazquez.com/284-effortless-testimonial-gathering-for-service-providers-boost-your-marketing-with-kris-jones/You don't need to post daily, be on every platform, or chase the algorithm to stay visible.That hustle? Exhausting and unnecessary.What if one piece of content could fuel your visibility for weeks... even months?That's exactly what I'm teaching in my FREE Pinterest Visibility Masterclass.✨ Save your seat—it's free!

If you've ever found yourself undercharging, overdelivering, and questioning your worth as a freelancer… THIS is the episode that will recalibrate your mindset and empower you to own your value like the Unicorn you truly are.I'm joined by my friend Caryn Gillen, a seasoned business coach for coaches who want to grow to $5K+ months without burnout or following someone else's blueprint. With 15 years in the coaching space and 30+ years of business-building experience, Caryn helps clients build aligned, profitable businesses that actually feel good.In this episode, we dive into the weird limbo many freelancers live in where we run businesses but still feel like employees. If you're stuck in the hourly-rate grind, juggling too much, or feeling undervalued, this convo is your reminder: you hold the power. Let's talk about claiming it.Listen to learn more about:The invisible power dynamic between freelancers and clients—and why it keeps us stuckHow to shift from “just a helper” to a respected business owner (without being pushy or salesy)The real cost of freelancing and why most of us are undercharging (hint: you're not factoring in everything your last employer paid for)What it means to “own” your business even if you're still figuring it outWhy your clients actually want to pay you more when they understand your value (and how to help them see it)This isn't your typical “charge your worth!” pep talk. This is a grounded, real-world convo about what it means to run a business and reclaim your time, energy, and income in the process. Ditch burnout pricing, stop over-functioning, and step into your Unicorn power.Sponsored by UDMA Self-Starter ProgramLearn the digital marketing skills, business setup, and client-finding strategies you need to launch a flexible, profitable freelance career—fast. The Unicorn Digital Marketing Assistant School Self-Starter Program gets you up and running with paying clients in no time. Enroll now!Links Mentioned in the Show:Grab Caryn's FREE 5 Easy Ways to Market Yourself as a Coach Guide: This will help you help your clients find more natural ways to market - ways that feel easier to them AND help their potential clients to really see your clients in their brilliance.Join The Digital Marketer's Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Caryn:Instagram: @caryngillenFacebook: Caryn Gillen, MA, Master CoachWebsite:

Send us a textYou've got questions about Pinterest—and I've got answers. In this episode, I'm answering the 25 most common Pinterest marketing questions I get from clients, students, and DMs.If you're a service provider trying to turn Pinterest into a traffic-driving, lead-generating machine (without the stress), you'll love this one. We're covering everything from strategy and scheduling to SEO, analytics, and whether or not you even need a blog.Let's make Pinterest easy, doable, and—yes—fun.Shownotes: https://jenvazquez.com/25-pinterest-marketing-answers/You don't need to post daily, be on every platform, or chase the algorithm to stay visible.That hustle? Exhausting and unnecessary.What if one piece of content could fuel your visibility for weeks... even months?That's exactly what I'm teaching in my FREE Pinterest Visibility Masterclass.✨ Save your seat—it's free!

She started with one client from Craigslist and grew it into a multi-coach vocal studio now serving over 200 clients a week. In today's case study, vocal coach and bestselling author Jessica Doyle-Mekkes breaks down how she scaled her studio using community outreach, strategic follow-ups, and a waitlist-first hiring strategy. After capping her solo roster at 30 clients, she built a waitlist of 100+ in just six weeks—then launched her first associate coaches with ready-to-book clients. With tiered pricing and scalable offers like group classes and digital voice check-ins, Jessica grew a high-touch brand powered entirely by word of mouth. This is a must-listen for any entrepreneur with a specialized skill or 1:1 service looking to scale beyond their own capacity, without sacrificing the quality of their client delivery. Connect with Jessica: Get Jessica's book I'm Speaking: Every Woman's Guide to Finding Your Voice and Using It Fearlessly: https://a.co/d/4F3ryoe www.jessicadoylemekkes.com LinkedIn: https://www.linkedin.com/in/jessicadoyle-mekkes/ IG:  @jessicadoylemekkes Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices