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Unicorns Unite: The Freelancer Digital Media Virtual Assistant Community
Freelancer Visibility Series #6If you've ever felt frozen at the idea of putting yourself out there, you're not alone. Sweaty palms, second-guessing every word in the email, wondering “Who am I to pitch myself?” But visibility doesn't come from waiting in the wings. It starts with one pitch. One message. One connection. In this episode, I'm showing you exactly how to pitch yourself as a freelance marketing service provider—without feeling like a sleazy PR bro.This is the final chapter in our Visibility Series, and it's a big one. Whether you're a digital marketing VA, copywriter, social media manager, or finally stepping into your full-blown marketing unicorn era, this episode is for you. I'm pulling back the curtain on what it really takes to get seen, get booked, and get known as the go-to expert in your space.Plus, I'll share how I went from quietly engaging in online communities to landing a seat on Amy Porterfield's mastermind stage. Hint: It wasn't overnight, and it wasn't luck. Listen to learn more about:The exact mindset shifts you need to confidently pitch yourself, even if you feel like a newbieWhy copy-paste pitch templates are killing your chances—and what to do insteadWhy genuine engagement and relationship-building beat cold pitching every time (and how it led to my biggest speaking gig)How to position your real, in-the-trenches experience as your strongest pitching superpowerMy favorite hacks for researching podcasts and writing standout pitches that position you as an easy YESIf you want to land dreamy podcast guest spots, client collaborations, or visibility ops that convert into premium clients, you need to know how to pitch yourself like the pro you already are. This episode breaks down the fears, the myths, and the exact steps to start booking those opportunities and becoming known for your marketing magic.Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client's unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!Links Mentioned in the Show:The Secret to Standing Out as a Freelance Marketer: Your Story Framework with Megan Yelaney #252The Final Piece of the Messaging Puzzle: Brand Voice & Personality with Jen Liddy #253 Check out my Press Page for inspo! See real examples of where I've landed and how I've positioned myself as an “easy yes.”ChatGPT for YouTube extension: https://chatgpt4youtube.com/Join The Digital Marketer's Workgroup: Are you already doing marketing work but need more clients and a stronger referral network?...
Feeling ready to shout about your offer from the rooftops? Before you hit “post” or start your launch countdown, pause. In this episode, I'm walking you through seven key areas you need to have fully dialled in before you start selling. These are the foundational pieces that can make or break your results.From your offer's transformation to your checkout page and even your link in bio, these are the bits that often get overlooked (and yes, I've seen it all). If you've ever wondered why your offer isn't converting like you hoped, this checklist-style episode will help you find the missing link. It's the stuff that helps you sell with more confidence and makes your potential buyers trust that you've got your shit together.Whether you're launching for the first time or giving your offer a summer refresh, this is a non-negotiable listen. Get your house in order, lock in these seven essentials, and you'll go into your next sales push with more clarity, confidence, and consistency.What You'll Learn in This EpisodeThe seven must-have pieces to get in place before you start sellingWhy your “offer result” matters more than the features you're listingHow missing a price point—or hiding it—can kill conversionsThe one area that instantly builds trust post-purchase (and most people forget it)Why your checkout, sales page, and link in bio are doing more than you think"Selling is about trust, and trust starts the moment someone clicks your link, not when they pay."And if you want support in action, the next live round of Parade kicks off on June 30th. We're talking about your offer four times a day for 14 days, because selling gets easier when you do it often (and well). Join the Parade: https://ceelslockley.co/parade ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience
On this episode of Compliance Unfiltered, the CU guys address the proverbial elephant in the room - Why service providers to compliant organizations need to take their security seriously. Wondering why there is variability for service providers in the security arena? Curious if "trust but verify" is really that important? Trying to understand how you can get the most assurance from your vendor relationships? Well, you're in luck! All these answers and more on this week's Compliance Unfiltered.
In this live JSA TV interview from Metro Connect USA, we caught up with Russell Agle, VP of Sales & Marketing at Biarri Networks. Biarri is optimizing fiber network deployment with a math-based approach that helps service providers make smarter, data-driven decisions.
Your business might be growing! But if your brand isn't growing with you, you're leaving money on the table. In this conversation with Ceels Lockley, offer strategist and business mentor for female and non-binary service providers, we dive deep into her complete rebrand transformation. She went from a safe, neutral brand that felt like "a bit of a front" to a bold, festival-themed identity that perfectly captures who she really is. The journey wasn't without challenges. Ceels experienced what she calls a "full-on identity crisis" during the four-month rebrand process. She experienced a complete disconnect from her current brand while waiting for the new one to come to life. But this discomfort became the catalyst for elevating everything in her business. She overhauled her offers and raised her prices to match her new premium positioning. The results speak for themselves: her first launch with the new brand became her most successful yet, and she's since been able to create new offers in just days rather than weeks. By switching from a patchwork approach to a comprehensive rebrand, Seals gained not just beautiful visuals, but a strategic foundation that works as her 24/7 salesperson and supports her goal of helping service providers stop undercharging for their expertise. Check out the full blog HERE. In today's episode, we're chatting about: • Why "patch-up jobs" with design eventually stop working as your business grows • How to navigate the identity crisis that often comes during a rebrand process • The difference between DIY branding and strategic brand positioning • Why comprehensive rebrands outperform piecemeal creative solutions • How the right brand foundation makes creating new offers exponentially easier Connect with Ceels: Website Sold Out Offers Podcast Instagram Connect with me: Website Join our email list! Instagram Pinterest Ready to become the only option in your niche for your buyers? Join me for Become The Only Option Masterclass where we breaks down the photoshoot, website, and content strategy you need to increase your revenue and become the brand your leads don't second-guess buying from. Sign up for free. Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
International verkaufen? Für viele ein Angstthema, für MeineMarkenMode längst Alltag – wenn auch mit reichlich Narben. In dieser Folge sprechen wir mit Timo Bethlehem, Geschäftsführer von MeineMarkenMode, und Julius Komp, CEO & Co-Founder des Cross-Border-Dienstleisters Exporto, über die realen Herausforderungen der Expansion in europäische Märkte: Steuerregularien, Zollformalitäten, Retourenprozesse, Lieferzeiten – und die allzu bekannte Diskrepanz zwischen den Messwerten der Carrier und den Erwartungen der Marktplätze. Außerdem sprechen wir darüber, warum der britische Markt besonders anspruchsvoll ist, wie stark grenzüberschreitende Steuerpflichten interne Ressourcen binden können und warum DHL für den Versand in die Schweiz nicht die passende Lösung war. Timo teilt seine Erfahrungen mit beeindruckender Offenheit – inklusive vieler schmerzhafter Learnings. „Ich verzichte darauf, alle meine Narben zu zeigen“, sagt er – doch in dieser Folge offenbart er doch einige. Chapters00:00 Einführung in die Internationalisierung08:20 Die Herausforderungen der Expansion11:49 Typische Stolpersteine bei der Internationalisierung19:04 Compliance und Steuerthemen als Hürden23:38 Management der Logistik und Carrier-Auswahl24:44 Herausforderungen im internationalen Versand27:13 Die Bedeutung von Dienstleistern in der Internationalisierung31:18 Ganzheitliche Lösungen für den europäischen Versand36:14 Marktherausforderungen und Strategien für den UK-Markt40:59 Zukunftsausblick und Expansionsstrategien Chapters00:00 Introduction to International Expansion 08:20 The Challenges of Scaling Abroad 11:49 Common Pitfalls in Cross-Border Growth 19:04 Compliance and Tax Issues as Key Barriers 23:38 Managing Logistics and Choosing the Right Carriers 24:44 Operational Challenges in International Shipping 27:13 The Role of Service Providers in Successful Expansion 31:18 End-to-End Solutions for European Shipping 36:14 Market Challenges and Strategic Approaches for the UK 40:59 Outlook and Future Expansion Plans.
Urgency used to be the golden ticket to selling online offers—countdown timers, last chance bonuses, fake deadlines. But we're over it. In this episode, Ceels breaks down why urgency is no longer the powerhouse sales tool it once was, what's replacing it and how to use real urgency to drive conversions in your offers. Urgency will always have a place in sales psychology, but buyers are wiser, more discerning, and more skeptical than ever.Tune in for a fresh perspective on how to build offers that don't just pressure people into joining—but make them want to buy NOW. In this episode, you'll learn:Why urgency isn't enough to sell your offer anymoreThe real reason people join waitlists (hint: it's not the deadline)How fake urgency erodes trust—and what to do insteadThe 5 elements that actually create natural urgency todayWhat makes an offer feel premium in 2025 (and why that matters more than ever) “Trust and clarity outrank urgency by three to one in buying decisions. That's not a small shift.”Resources + Links: Join the Dreamium Waitlist: enrolling again in SeptemberJoin Parade, my sales course meets live sprint starting 30th June ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience
Switching providers no matter what it is always a task that people do not look forward to. Is it better to switch or easier to stay? Bonkers.ie Daragh Cassidy is here to provide all the best tips and advice when it comes to making the big switch.
In dieser Folge dreht sich alles um das Kernthema „Service“ – was macht ihn gut, wie wird er gestaltet und woran erkennen Kunden echten Mehrwert? Robert Sieber und Olaf Kaiser beleuchten das Thema praxisnah anhand persönlicher Erlebnisse, von der Dachsanierung bis zur IT-Patch-Problematik. Im Fokus steht: Guter Service erfordert eine klare Definition, wiederholbare Abläufe, saubere Kommunikation – und den richtigen Umgang mit Abweichungen. Besonders für Managed Service Provider ergeben sich daraus wertvolle Impulse für den eigenen Serviceansatz. Drei zentrale Aussagen von Robert: „Die erste Aufgabe für mich als Service Provider ist es, meine Leistungen ordentlich zu beschreiben – so, dass es jemand versteht.“ → Klarheit über das eigene Angebot ist die Basis für funktionierenden Service. „Das Serviceempfinden hängt stark davon ab, wie mit Abweichungen umgegangen wird.“ → Standardisierte Prozesse sind wichtig, aber der Unterschied zeigt sich im Ernstfall. „Kommunikation auf Augenhöhe und echte Empathie wiegen mehr als fachliche Kompetenz.“ → Gerade in kritischen Momenten zählt Haltung mehr als Technik. ----------------------- Und hier einige Links, wenn Ihr mehr über Robert Sieber wissen möchtet: >> http://www.msp-support.de >> https://www.linkedin.com/in/robertsieber/ >> Podcast: http://www.different-thinking.de ----------------------- Und mehr von Olaf Kaiser: www.linkedin.com/in/olafkaiser/ www.olaf-kaiser.coach/ www.ubega.de Direkt einen kostenfreien Termin mit Olaf buchen https://bit.ly/allgemeinen-termin-buchen
“We're part of the governance mechanism telcos need for AI to be safe, secure, and performant,” said Stephen Douglas, Head of Market Strategy at Spirent. In this Technology Reseller News podcast, Publisher Doug Green interviews Stephen Douglas of Spirent, one of the world's leading test, measurement, and assurance providers for the ICT sector. The conversation takes a deep dive into how telecom service providers are uniquely positioned to lead in the era of sovereign AI — and why rigorous testing and assurance will be critical to their success. As AI moves from training clusters into live consumer and enterprise applications, the demands on network infrastructure are shifting dramatically. From unpredictable traffic bursts to strict data sovereignty regulations, Douglas explains how these changes represent both a threat and an opportunity for telcos. Central to the discussion is the concept of Sovereign AI — the idea that governments and mission-critical industries will require localized, compliant, and secure AI infrastructures. Far from being a constraint, Douglas argues this trend offers telcos a new chance to move beyond the “fat dumb pipe” role and become national AI enablers. By leveraging their deep, distributed infrastructure, trusted relationships, and regulatory experience, service providers can offer GPU-as-a-service, AI model orchestration, and privacy-compliant platforms. But as Douglas warns, with opportunity comes accountability. Telcos will need to validate AI model behavior, prevent hallucinations, ensure security doesn't degrade performance, and continuously test compliance. Spirent, Douglas notes, plays a crucial role in enabling this transformation: “From performance validation to continuous compliance audits, we're helping service providers become the trusted AI platforms of the future.” To learn more about Spirent: https://www.spirent.com
In today's conversation I finally get to talk to my insta-crush Uncle Nat! Uncle Nat is an educator, innovator, and the founder of Uncle Nat's, a radically inclusive salon located in Brooklyn. Uncle Nat has reshaped the field of body hair removal with the all-gender Brazilian and created a gender-affirming, fat-glorifying, trauma- and disability-aware, deeply POC-informed salon space that provides mutual care on multiple levels. Uncle Nat is a powerful proponent of the importance of vulnerability in client relationships, the role of community in creating safe spaces, and the problem with cancel culture. The need for emotional maturity and open communication in navigating the complexities of running a small business while maintaining a commitment to accessibility and care is a deep topic for us both and I so appreciated this conversation! Also Uncle Nat is hilarious and we share some good laughs. I hope you enjoy this conversation as much as I did!If you enjoy my substack, simply ‘hearting' it helps to spread my work. If you want to do more, comment, re-stack or share it to someone whom you think will enjoyed it. All of my work exists because of the support of my community. Please consider upgrading to paid to make this a more viable income source for me and my small team.During our conversation Uncle Nat mentioned three people who speak about the problems inherent in cancel culture: Africa Brooke , Clementine Morrigan and Adrianne Maree Brown's book We Will Not Cancel UsFind Uncle Nat on IG Here on TikTok HereMake an appointment to visit their salon or book coaching HEREI've written about ‘eating a lot' here Guacamole FulfillmentAnd how not all poor mental health is ‘bad' - enjoy!Curious about exercise? HATE exercise? Please check out my offerings…Every Virtual Run Club series starts with a group coach call and 9 out of 10 participants begin by saying how much they hate running and don't ever want to. It's a wonderful group and many have gone on to create non-obsessive, joyful running practices to this day.I also teach beginner strength and stability via Kettlebells and Pilates as well as several restorative classes and workshops including Anti-Anxiety Cardio and Fascia Release™ all of which are designed to gently shift our bodies into balance without the ableist fat shaming ‘sweat is fat crying' mentality that infects so much of mainstream fitness. I also do virtual one-to-one sessions, just me and you working out, relieving your pain, or talking about your needs and goals.I hope you can find something here that supports you.Chapters00:00 Understanding Accessibility in Business Models02:51 Uncle Nat's: A Revolutionary Salon Experience06:05 Navigating Gender and Hair Removal09:10 Safety and Intimacy in Aesthetic Spaces11:52 Debunking Myths in Hair Removal Practices15:05 Community and Care in Aesthetic Services18:13 Transformative Justice and Cancel Culture20:53 Perfectionism and Accessibility in Services38:28 Navigating Disability and Professionalism39:25 The Complexity of Accessibility40:30 Redefining Care in Business42:51 Balancing Client Expectations and Business Needs44:45 The Emotional Landscape of Small Business46:37 Creating a Supportive Work Environment48:10 The Impact of Virtual Spaces on Accessibility49:33 Rethinking Tipping and Service Industry Standards50:48 Valuing Yourself as a Business Owner52:21 Diversity and Representation in Service54:40 Education and Accessibility in Business57:38 The Importance of Open Communication01:00:01 Understanding Limitations and Expectations01:02:42 The Dangers of Cancel Culture01:05:11 The Need for Accessible Spaces01:08:55 The Role of Service Providers in Community Care01:11:16 The Complexity of Identity in Service01:13:34 Being of Service vs. Being Subservient01:15:51 Navigating Internal Ethics in Business Get full access to After Class with Cadence at cadencedubusbrooklynstrength.substack.com/subscribe
On this episode of Compliance Unfiltered, The CU Guys take on a topic suggested to us by one of our listeners! The Struggle is real when attempting to get service provider responsibility matrices, is a challenge many in the assessment world face. Have a listen and see if you relate! As a reminder, if YOU have a topic you think we should cover, please let us know. Send an email to complianceunfiltered@totalcompliancetracking.com and we will add your topic to the list for a future episode.
Let's talk about the thing most service providers overthink (and underdo): raising your prices. In this episode, I'm pulling back the curtain on my own pricing journey, why I nearly doubled the price of Dreamium, how it went, what I had to work through, and most importantly, how you can do it too without losing clients or your nerve. If you've been hovering over the “increase price” button but keep chickening out, this one's for you.I share the behind-the-scenes shifts that made me feel ready to raise my rate, the sneaky mindset traps that keep service providers undercharging, and the practical steps to make sure your price rise lands powerfully. You'll walk away feeling clearer, bolder, and more anchored in the value of your work.Whether you're in the thick of a rebrand, reworking your offer suite, or just ready to step into your next level, this is your reminder: you're allowed to earn more for delivering real transformation. You just need the structure, the confidence, and a bit of strategy to match.In this episode, you'll learn:Why I raised the price of Dreamium and what changed in the offerThe mindset shifts that made me feel ready (and how I got there)What actually happened in the launch after increasing the priceThe top 3 mindset blocks that hold service providers back from charging morePractical steps to confidently raise your prices and anchor them in value"Raising your prices is about stepping into your authority with your offer, not just adding zeros arbitrarily." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience
In this episode of Soulpreneur Scaling Stories, I sit down with Tara Wiskow, an intuitive healer and life reinvention expert who transitioned from weight loss coaching to her true calling after experiencing a profound personal loss. Tara shares her powerful journey of transformation and the pivotal moment when she decided to finally answer the calling that had been knocking at her door for years.During our conversation, Tara reveals why we often choose business paths based on external validation rather than our internal wisdom. We explore the mindset shifts necessary to build a business aligned with your true self and how to recognize when you're building someone else's version of your business. Tara offers practical techniques for identifying and releasing the limiting beliefs that keep service providers stuck at income plateaus despite working longer hours.If you're an online service provider who feels something might be missing in your business or you're struggling with offers that don't feel fully aligned, this episode provides actionable strategies for tapping into your intuition and creating a business that feels genuinely yours.Key Points Covered:✨ How to recognize when external validation is driving your business decisions✨ The powerful "observe and reframe" method for overcoming limiting beliefs✨ Why awareness is the first step to breaking through business plateaus✨ Practical steps for accessing your intuition to create aligned offers✨ The connection between personal identity and sustainable business growthConnect with Tara:WebsiteInstagramFacebookThe Be The Change You Need PodcastBecome Your Most Confident Self: 4 Energy Shifts to Attract the Life You Want (FREE Video Series)All the links!Send us a text Thank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES
“Mobility isn't over. It's just getting started—and service providers are in the best position to lead.” — Dave Michels, Principal Analyst, TalkingPointz In this thought-provoking Technology Reseller News podcast, Publisher Doug Green spoke with Dave Michels of TalkingPointz about his upcoming presentation at the CCA European Summit 2025, taking place June 16–17 near Brussels. Known for his witty insights and hard-hitting analysis, Dave shared a powerful message for service providers: UCaaS Mobility 3 is coming—and it's your moment to lead. Michels describes UCaaS Mobility 3 as the next evolution in business communications, where UCaaS is no longer just an app on a smartphone (Mobility 2), but directly embedded via SIM, offering users a seamless second business number. Though early initiatives like Cisco Webex Go and Microsoft Teams Phone Mobile have gained traction, adoption has been slower than expected. “But maybe I wasn't wrong,” Michels reflected. “Maybe I was just early.” Drawing on his extensive travels across Europe, Michels sees a continent where mobile-first commerce, WhatsApp integration, and SIM-based UCaaS are gaining serious ground—and predicts the U.S. will follow. At the Summit, Dave will explore how geopolitical headwinds and regulatory shifts are converging with advances in AI and mobile communications. He makes the case that service providers—not OTT players—are now best positioned to drive this change. As UCaaS begins to converge with mobile identity, data ownership, and user expectations, SIM-based integration offers a clear path forward. “We've been living in a broken world of apps, dual phones, and confusing ownership models,” Michels said. “This shift will simplify communications and empower providers to deliver end-user value like never before.” You can catch Michels live at the CCA European Summit, where his session will offer a fresh lens on opportunity in a time of challenge. Learn more and register: cloudcommunications.com Subscribe to Dave's analysis: talkingpointz.com
“The Cloud Communications Alliance is sending a clear signal: Europe matters.” — Bertrand Pourcelot, CEO, Enreach for Service Providers As Europe navigates a shifting geopolitical and technological landscape, the 2025 CCA European Summit is stepping up to meet the moment. In this special podcast, Doug Green, Publisher, Technology Reseller News spoke with Bertrand Pourcelot, CEO of Enreach for Service Providers and CCA board member, about the upcoming event to be held June 16–17 just outside Brussels. Pourcelot emphasized the Summit's growing role as a strategic bridge between U.S. and European communications providers. “CCA's goal isn't just expansion—it's mutual understanding,” he noted. Enreach, a pan-European provider of Smart Contact platforms, serves over 120 service providers across more than 20 countries and has been central to broadening CCA's European engagement. This year's Summit will feature a tightly focused one-and-a-half-day program, balancing telecom and UCaaS innovations with high-level insights into Europe's regulatory dynamics, AI adoption, and the global economic environment. Key speakers include Herman Van Rompuy, former Prime Minister of Belgium and first President of the European Council, and the Economics Editor of The Times of London—offering dual lenses on EU and global market drivers. Pourcelot will host a panel on “The Power of an Open, Best-of-Breed Ecosystem,” spotlighting how platforms and vertical integrations can unlock end-user value. Panelists will include leaders from CloudCTI, Akixi, Mitric, and other innovators in analytics, CRM, and AI-powered services. “Innovation thrives when there's openness, orchestration, and true partnership,” Pourcelot said. To learn more about the CCA European Summit, visit the Cloud Communications Alliance website. For more on Enreach's service provider offerings, explore https://www.enreach.com/sp.
Listeners respond to Relebogile Mabotja's open line question about service providers judging us. 702 Afternoons with Relebogile Mabotja is broadcast live on Johannesburg based talk radio station 702 every weekday afternoon. Relebogile brings a lighter touch to some of the issues of the day as well as a mix of lifestyle topics and a peak into the worlds of entertainment and leisure. Thank you for listening to a 702 Afternoons with Relebogile Mabotja podcast. Listen live on Primedia+ weekdays from 13:00 to 15:00 (SA Time) to Afternoons with Relebogile Mabotja broadcast on 702 https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/2qKsEfu or find all the catch-up podcasts here https://buff.ly/DTykncj Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.
Shifting from a staff member in a corporate or clinical environment to a small business owner is a big adjustment. This episode is about shifting your activities, mindset, and habits in order to step into the leader role. Business consultant, Robin Walker, shares about what she sees in her coaching practice that business owners need... Source
Ever wonder how some people's names just keep popping up on Threads, in DMs, in client chats without them even trying? That's not luck. That's what happens when you become a mentioned brand. In this episode, I'm breaking down exactly how to make that happen for you.I'm sharing the strategies that helped me build a reputation where my name (and my offers) get mentioned daily, sometimes in rooms I'm not even in. We're talking positioning, visibility, consistency, and trust-building tactics that go far beyond just “showing up online.” If you want to be the woman everyone recommends when your service is needed, this is your roadmap.This episode is part pep talk, part visibility strategy, and part reputation-building masterclass, because getting your name mentioned is an important part of scaling your business without constantly hustling for attention.What You'll Learn in This EpisodeWhat makes a brand “mentionable” (and what's getting in your way)Why being specialised is essential if you want more referralsThe visibility mistakes most service providers make (and how to fix them)How to build trust by showing your personality, your opinions, and a little bit of vulnerabilityThe daily habits that keep your name top of mind without burning out"People won't mention your name if they don't know what you do or if they've forgotten you exist." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience
The world is constantly evolving. Clients are changing. That means we have to meet them where they are. Accountants are no longer strictly “service providers”. Go ahead…add “technology advisor” to your resume. It sounds scary, but it's true. Accountants must start embracing new technology and AI in order to free up ourselves for the services that clients are actually wanting. “There's an app for that” and our tech savvy clients know it, so we have to push past our own fears to meet them where they are…and that means more metrics, financial reporting, and advisory. Sarah Acton, Chief Customer Officer with BILL, says that we must get comfortable with automating the granular tasks so that we can free ourselves up for doing one thing that technology can NOT do, and that's building personal relationships. Strive for efficiency. Experiment with new ideas. Ultimately, your authenticity is what builds credibility with your clients. Walk them through their own fears and develop a practical roadmap for success in their own business. Learn how BILL can help make your firm more efficient and streamline operations at www.bill.com.
In this episode, I'm joined by the incredible Felly Day, founder of FD Studio and content repurposing specialist for podcasters. Felly takes us behind the scenes of her experience inside Dreamium, where she transformed her done-for-you services into a full-blown offer ecosystem and finally started feeling excited (and confident) about selling again.Before Dreamium, Felly was feeling disconnected from her retainer offer, unsure about her pricing, and frustrated that her suite didn't flow. But through deep work on her signature offer, Repurposing Unlimited, and the creation of complementary offers like The Remix and Repurposing Limited, she found her groove and her positioning. Felly shares how she used the Offer Blueprint, market research, and iterative design to develop offers that are easier to sell, better to deliver, and truly aligned with how she wants to work.If you've ever felt stuck in service-mode, overwhelmed by your offer suite, or unsure how to price and structure what you do, this episode will show you what's possible when you pause and do the strategic work.What You'll Learn in This EpisodeHow Felly went from a disjointed service suite to a strategic offer lineupWhy confidence in your delivery system makes marketing easierThe importance of validating structure, pricing, and delivery with real clientsHow Dreamium supported her to refine, evolve, and scale her done-for-you offersWhat it really takes to build an ecosystem (not just a bunch of random offers)"Once I stopped trying to make my offers look like everyone else's and actually structured them for how I work best, everything clicked" – Felly DayConnect with Felly:https://fellyday.com/https://www.instagram.com/fellyday/https://www.threads.com/@fellyday ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience
While studying for the CCIE Service Provider certification, Andrew Ohanian assembled a workbook to help him prepare. It’s packed with lab exercises, and Andrew has turned it into a free Web resource that anyone can access. On today’s Heavy Networking, we talk with Andrew about what’s in the guide, the state of the CCIE SP,... Read more »
While studying for the CCIE Service Provider certification, Andrew Ohanian assembled a workbook to help him prepare. It’s packed with lab exercises, and Andrew has turned it into a free Web resource that anyone can access. On today’s Heavy Networking, we talk with Andrew about what’s in the guide, the state of the CCIE SP,... Read more »
While studying for the CCIE Service Provider certification, Andrew Ohanian assembled a workbook to help him prepare. It’s packed with lab exercises, and Andrew has turned it into a free Web resource that anyone can access. On today’s Heavy Networking, we talk with Andrew about what’s in the guide, the state of the CCIE SP,... Read more »
A group representing 250 social service providers says Oranga Tamariki lost sight of the children and whānau it is there to serve. Te Pai Ora chief executive Belinda Himiona spoke to Ingrid Hipkiss.
In this episode, we dive into the brutal truth: your marketing stinks because you're too cheap to play with the big boys. Stop whining about bad leads and start learning how to fix your ad strategy.
Watch the YouTube version of this episode HEREAre you looking for advice on how to become a better lawyer? In this insightful episode of Maximum Lawyer, Tyson chats with Steve Fretzin about the dual importance of legal expertise and business development for lawyers. Tyson and Steve discuss the importance of good development in becoming a lawyer, which includes multiple steps. Communication is a huge part of developing into a good lawyer. Though many lawyers tend to be sales people where they sell themselves as the best person for the job to clients, Steve emphasizes the need to get to know the client, what their needs are and how you can help them. Building that relationship ensures the client can trust you as their lawyer and know that you have their best interests in mind.There are a lot of opportunities for lawyers to take advantage of advancing technology. Whether it's marketing, intake, writing up reports or conducting research, AI can be a game changer for lawyers. It is also important for AI to be used throughout a firm to ensure everyone is on the same page. Steve proposes firms have technology and AI embedded into policies to make sure employees are all following the same direction.Listen in to learn more!01:23 Lawyers as Service Providers 09:02 Concerns About Subscription Models 11:58 AI Implementation in Law Firms20:20 Mindset on Business Development 22:24 Partnership Dynamics27:33 Survival Strategies in Tough Times31:08 Accessing Resources and NetworkingTune in to today's episode and checkout the full show notes here. Connect with Steve:Website Instagram Facebook Linkedin X
"We're at an exciting intersection — a convergence of legacy customer bases with emerging technologies like vCons and AI," says Kevin Nethercott, Managing Partner of the CPaaS Acceleration Alliance (CPaaSAA), in this special podcast with Technology Reseller News publisher Doug Green. In this episode, Nethercott announces the launch of the Service Provider Executive Forum, a new initiative designed to connect and empower CSP and MSP leaders, especially in North America. Built around CPaaSAA's extensive global ecosystem — now over 100 members strong — the Forum aims to provide business owners and executives with curated insights, networking opportunities, and access to the Alliance's global research and advisory marketplace. The Forum will include: Monthly newsletters tailored for executive decision-makers In-person meetups and masterminds for networking and idea exchange Exclusive research content led by UK-based analyst Andrew Collinson Access to AI and data working groups, and early insight into transformative technologies like vCons Nethercott emphasizes that the Alliance is focused not only on cutting-edge innovation but also on practical enablement. CPaaSAA's commitment to industry standards, such as IETF's vCon, reflects its push to make AI implementation more effective and actionable across telecom operations. Learn more about the CPaaS Acceleration Alliance at: https://cpaasaa.com/ Read the Press Release at: https://telecomreseller.com/2025/05/13/cpaasaa-launches-the-service-provider-executive-forum-spef-to-empower-csp-msp-executives/
Let's talk about what happens when you start refining your offers. Spoiler alert: it's not just spreadsheets, post-it notes, and “aha” moments. In this episode, I'm pulling back the curtain on the emotional chaos that often shows up when you're doing the deep, strategic work of shaping offers that actually reflect your brilliance. If you've been feeling confused, overwhelmed, or even a little bit like a fraud, this one's for you.I get it. You sit down to tweak your offer lineup and suddenly it feels like you're staring into the abyss. You doubt everything. You question if you're even cut out for this. Maybe you've even had the urge to scrap it all and start from scratch. That's not a sign that something's gone wrong. That's a sign you're right on track. We dive into the common emotional stages of offer refinement: confusion, mistrust, self-doubt, and that classic “burn it all down” moment. But we don't stop there. I'll show you how to ride the wave through the winter season of your business and into spring, where things start to click, confidence rises, and you finally feel proud (and ready!) to talk about your offers again.If you're knee-deep in the messy middle, know this: you're not doing it wrong. You're doing it right. What to Expect in This Episode:Why confusion and overwhelm are actually signs of deep strategic workWhat “burn it all down” mode really means (and how to move through it)How visibility and self-trust are connected in your offer strategyThe emotional seasons of refining offers—and why spring always follows winterA gentle reminder that doing it alone makes it harder than it needs to be"The clarity will come, but you have to go through the messy bit first." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience
Paige Raetz from Proof Positive joins the PodCASP to discuss strategies to improve wellbeing for employees of autism service provider organizations. She talks about measuring wellbeing and taking meaningful actions, not just buying pizza once in a while.Learn more:Character Strengths and the VIA: https://www.viacharacter.org.Proof Positive Autism Wellbeing Alliance: https://proofpoitive.org.
In this episode of Soulpreneur Scaling Stories, I chat with Joanne Homestead, an email copywriter and copy coach who helps service providers create compelling email content that builds genuine connection and drives conversions.Joanne shares her journey from being a teacher for 15 years to discovering her natural talent for storytelling in the online business space. She reveals how she transitioned from virtual assistant work to specialized email copywriting, and eventually to copy coaching—helping others master the art of engaging email communication.This conversation is packed with practical insights about why email marketing remains essential for service providers, how to overcome common mindset blocks, and Joanne's comprehensive STORIES framework that transforms email strategy from overwhelming to manageable.Key Points Covered:✨ Why email marketing remains one of the most effective tools for online service providers✨ The importance of building an email community you own versus relying solely on social media✨ Joanne's complete STORIES framework for creating engaging emails:Set the visionTell storiesOwn your messagingRelease mindset blocksIdentity as a writerEthical copywritingSequences that convert✨ How to navigate business transitions and trust your intuition when scaling✨ The power of embracing systems even when they're not your natural strength✨ Why quality connections in your email list matter more than quantityConnect with Joanne:WebsiteInstagramLinkedInFree Guide: "Three Simple Steps to Irresistibly Entertaining Emails that Sell"Send us a textThank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES
The Immigration Lawyers Podcast | Discussing Visas, Green Cards & Citizenship: Practice & Policy
Get the Toolbox Magazine! https://immigrationlawyerstoolbox.com/magazine Join our Marriage/Family Based Green Card course and community (includes adjustment and consular processing): https://immigrationlawyerstoolbox.com/courses Guest: Latchi Delchev, Strategic Director of Mitratech (INS Zoom) Audio Podcast Link: Itunes Link: Share the video: https://youtu.be/eQT2aalJUnI Our Website: ImmigrationLawyersToolbox.com Not legal advice. Consult with an Attorney. Attorney Advertisement. #podcaster #Lawyer #ImmigrationLawyer #Interview #Immigration #ImmigrationAttorney #USImmigration #ImmigrationLaw #ImmigrationLawyersToolbox
You've heard me talk about offer mistakes before, but this time, we're going deeper. In this episode, I'm sharing five of the most common (and costly) mistakes I see service providers make when creating their offers. If you've ever DIY-ed your offers, taken advice from the wrong people, or underpriced because you wanted to be “accessible”, this one's for you.These aren't just the obvious ones, such as poor pricing or vague positioning. I'm pulling back the curtain on things like how your peer's feedback might be holding you back, why “accessible pricing” can actually damage your business, and why building an offer based on what one client said once is not a strategy.Whether you're designing your very first signature offer or reworking an entire ecosystem, this episode will help you avoid the pitfalls that lead to low conversions, mismatched clients, and a shaky reputation. What You'll Learn in This EpisodeWhy DIY-ing your offer strategy rarely leads to strong resultsThe problem with taking pricing advice from your partner or peersHow to build offers from your signature process, not assumptionsWhy trying to be “accessible” can attract the wrong clientsThe importance of knowing exactly who your offer is for (and how to speak to them)"Pricing is positioning. It doesn't just determine your income, it determines who walks through your virtual door." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience
Ever feel like your business is running you instead of the other way around? You're not alone.If you've been stuck at the same income level despite working more hours, constantly switching between different client tasks, or feeling like there's a ceiling to your growth, this episode is for you. Most online service providers think that adding more clients or working more hours is the path to growth, but in reality, that approach is what's keeping them trapped. The retainer model itself creates an inevitable income ceiling that no amount of hustle can break through.In this episode, I share my personal journey from VA to OBM and the surprising realization that changed everything: your income shouldn't be tied to how much you work, but to how well your business is structured. I break down why most VAs and OBMs hit income ceilings despite working harder, and reveal a practical approach to doubling your profits while working fewer hours.Key Points Covered:✨ Why adding more clients actually decreases your effective hourly rate (with the exact math)✨ The hidden cost of context switching between different clients and tasks✨ How to transition from selling time to selling expertise through a structured framework✨ The three key shifts that allow service providers to scale without burnout✨ A practical audit to help you start implementing these changes immediatelyIf you're tired of the constant hustle, client overwhelm, and feeling stuck at the same income level despite working harder, this episode will transform how you approach your business. It's time to structure your business around a framework that positions you as the expert and allows you to charge for transformation, not time.⚡️Want to break free from the time-for-money trap? Check out EXPANSION, my 3-month 1:1 coaching program designed specifically to help service providers create a business that scales peacefully. DM me "EXPANSION" on Instagram to learn more.Send us a textThank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES
The Immigration Lawyers Podcast | Discussing Visas, Green Cards & Citizenship: Practice & Policy
Get the Toolbox Magazine! https://immigrationlawyerstoolbox.com/magazine Join our Marriage/Family Based Green Card course and community (includes adjustment and consular processing): https://immigrationlawyerstoolbox.com/courses Guest: Khalil Zlaoui (Founder of CaseBlink.com) Audio Podcast Link: https://sites.libsyn.com/69112/immigration-service-provider-caseblinkcom-founder-khalil-zlaoui Itunes Link: https://podcasts.apple.com/us/podcast/immigration-service-provider-caseblink-com-founder/id1111797806?i=1000706044033 Share the video: https://youtu.be/7B4F50iJLqU Our Website: ImmigrationLawyersToolbox.com Not legal advice. Consult with an Attorney. Attorney Advertisement. #podcaster #Lawyer #ImmigrationLawyer #Interview #Immigration #ImmigrationAttorney #USImmigration #ImmigrationLaw #ImmigrationLawyersToolbox
In this value-packed episode, Maggie shares her practical approach to implementing AI in your service-based business, drawing from her extensive leadership experience in technology adoption and business scaling.Key Insights:• Why AI is like training your delegation skills (and how this prepares you for future team growth)• The "10X output" framework for solopreneurs and small business owners with limited budgets• How to maintain your authentic voice while leveraging AI tools• 4 practical areas where AI can amplify your business today
“Gone are the days when service providers could differentiate on call minutes alone. Today, success depends on analytics, integrations, and delivering real-time value to customers.” — John Christian, Vice President of Marketing, Akixi In this special podcast presented by TR Publications and the Cloud Communications Alliance (CCA), Technology Reseller News publisher Doug Green speaks with John Christian, Vice President of Marketing at Akixi, a CCA member and a leading provider of cloud-based value-added services for service providers. Akixi helps service providers deepen customer engagement and generate new revenue through a robust suite of capabilities including advanced call analytics, CRM integration, and real-time call intelligence. The Akixi platform supports seamless provisioning across platforms like Microsoft Teams, Webex, and BroadWorks. Migration and Market Forces Christian highlights the accelerating shift away from legacy PBX platforms such as Avaya, Mitel, and CUCM—driven not only by end-of-life announcements and reduced vendor focus but also by the pull of modern cloud-based solutions. This dual push-pull dynamic is compelling more businesses to modernize their communications infrastructure. Beyond the Seat and the Minute While platforms like Microsoft Teams and Webex have captured collaboration and call control, Christian argues that native analytics capabilities often fall short. This opens an opportunity for service providers to differentiate with value-added services like real-time analytics, especially in regulated or high-demand environments such as healthcare. “Real-time visibility into call behavior is no longer a luxury—it's a competitive necessity,” Christian says, citing examples such as doctors' offices that rely on precise call management for appointment scheduling and patient response. Redefining Contact Center Needs Christian notes a shift in how contact center functionality is being consumed. Instead of investing in large, complex platforms, organizations now seek modular, scalable features such as call recording and CRM integration—without needing hundreds of agents. He explains that Akixi enables service providers to offer these components as standalone tools or bundled solutions, meeting the evolving needs of midsize and enterprise clients while maintaining a lighter implementation footprint. Competitive Landscape With the growing number of Microsoft-certified partners and Direct Routing providers, the market for Teams-based voice services has become saturated. Akixi enables service providers to stand out by layering critical customer experience tools onto their voice offerings—tools that directly support performance metrics, compliance, and operational efficiency. “We're empowering over 100 service providers to build differentiated solutions,” Christian says. “Those who succeed are the ones who go beyond the basics and meet their customers' specific expectations.” Learn More For more information, visit akixi.com or connect with John Christian on LinkedIn.
Yelp said on Tuesday that it's working on deploying AI-powered “voice agents” to help service providers and restaurants handle calls, answer basic questions, and accomplish tasks like adding a customer to a restaurant waitlist. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Power hours had their moment, but in 2025, they're giving outdated energy. In this episode of Sold Out Offers, I'm making the case for retiring power hours from your offer suite and replacing them with something far more strategic (and profitable). If you've been offering one-off calls and wondering why they're not selling, or why they're not building your reputation, this is your wake-up call.We'll unpack why power hours don't create consistent results, how they attract the wrong kind of buyer, and why they're a nightmare when it comes to scaling. But don't worry, I'm not just telling you to scrap something without a plan. I'm also walking you through what to offer instead: strategic, outcome-driven sessions that are easier to sell and deliver far more value.This one's a short but powerful listen, especially if you're ready to upgrade your client experience.What You'll Learn in This EpisodeWhy power hours are no longer a strategic or scalable offer.The type of client they attract and why that's not ideal for long-term growth.What to create instead: strategic, high-impact intensives or mini transformations.How to reposition one-off calls as outcome-driven experiences.Examples of strong alternatives across different service-based industries."Power hours are the skinny jeans of your offer suite, cute once, but no longer the vibe if you want to grow." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience
In this episode, business mentor Jessica Pye shares how integrating her fine art background transformed her coaching practice. Her "CEO Paint and Sip" retreat sold out a month in advance because it offered virtual assistants and service providers something essential - space for million-dollar ideas to emerge away from strategy sessions. Jessica explains that creative activities quiet the mind, allowing innovative business solutions to flow naturally.Jessica reveals her journey from inconsistent income spikes to building a sustainable business model. She cautions against relying on launch-based income, explaining how she restructured her offers to generate consistent revenue year-round. For service providers looking to escape the feast-or-famine cycle, Jessica provides a framework for creating predictable cash flow without sacrificing wellbeing.The most powerful insight? Bringing your full self to business - what we both call your "unique magic." Jessica found that the creativity she initially hid became her greatest business differentiator, offering a fresh perspective on scaling with authenticity in a crowded marketplace.Key Points Covered:✨ How creativity functions as a powerful business tool for clearing mental blocks and generating innovative ideas✨ Why your million-dollar business ideas rarely come while staring at your laptop or Canva templates✨ The surprising connection between creativity, trauma reduction, and business breakthrough moments✨ Why a diversified offer suite creates more sustainable income than relying on just a few high-income months per year✨ Practical strategies for creating a business model that supports consistent monthly revenue instead of feast-or-famine cycles✨ The importance of giving yourself permission to bring all sides of yourself into your business offeringsConnect with Jessica:InstagramFree Telegram: Fun and Money UnpluggedMagnetising Content WorkbookResourcesSend us a textThank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES
What's the best thing small businesses can do to improve their security posture?
Dozens of service providers from dentists and doctors to public defenders packed the Missoula Public Library earlier this month. They offered a one-stop-shop for residents in need as the city begins to close one of its homeless shelters.
If you've ever felt overwhelmed by the idea of building out a whole suite of offers, this episode of Sold Out Offers will feel like a breath of fresh air. I'm breaking down exactly what an offer ecosystem is, why you need one, and the three types of offers that should sit at the heart of it. Spoiler: you don't need ten different offers to build a successful business – you just need three.We'll walk through what these three core offers are, how they work together to guide your clients through a natural buyer's journey, and why starting with low-ticket offers is not the move if you're serious about making consistent, scalable revenue. This is your permission slip to strip it back, simplify, and focus on what actually moves the needle.What You'll Learn in This EpisodeThe role of an offer ecosystem in creating sustainable revenue.The three offers you actually need to start with (and why they matter).Why your Headliner Offer is the foundation of your reputation.The difference between After Party vs. Encore offers—and when to use each.Why “just one more offer” won't solve your income problems."Don't build 17 different offers. Build three brilliant ones and take your clients on a journey through them." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience
Feeling like you need a PhD just to choose between AI tools these days? In this episode, Nancy tackles the "shiny object syndrome" of AI technology that's leaving 64% of professionals paralyzed by choices.Drawing from real world experience and surprising statistics from a recent Canva study, Nancy reveals her personal "less is more" approach that's helped her clients reclaim over 200 hours annually without constantly chasing the latest AI trend.You'll discover her refreshingly straightforward three part system, including the unconventional 5 minute morning routine that keeps her informed without the overwhelm, the quarterly practice that prevents impulse-adoption, and the business review technique that turns AI from distraction to strategic advantage.Key takeaways:The counterintuitive "rule of three" for staying current with minimal time investmentWhy most AI implementation advice actually increases overwhelm (and what to do instead)The filtering questions that instantly clarify which tools deserve your attentionA behind-the-scenes look at transforming website development from weeks to minutesThe simple tracking system that proves which AI investments actually matterTired of AI overwhelm? Ready to implement a strategic system that actually works? Learn how our Expert Content Society can help you leverage AI for LinkedIn content creation or discover how the Expert Authority program transforms businesses through strategic AI implementation. Break free from tech fatigue today at The Time To Grow
Cloud Connections 2025 Podcast Interview with Bill Bingham ST. PETERSBURG, FL - At this year's Cloud Connections conference, Oculum delivered a simple but urgent message to service providers: Stop giving away your brand—and your customers. In a podcast interview with Technology Reseller News, Bill Bingham, Senior Vice President of Service, Delivery, and Operations at Oculum, made the case for why resellers and carriers should adopt white-label video conferencing to reclaim margin and reduce churn. “Oculum is a wholesale-only, white-label video conferencing solution built specifically for service providers,” said Bingham. “We're the VC part of UCaaS, and we offer something many don't realize they can have—control.” Unlike bundled video options from larger UCaaS platforms, Oculum's offering is on-network—it runs on the provider's own infrastructure, whether on-prem or in the cloud. That means providers keep their branding, their customers, and most critically, their margin. Bingham pointed to examples of providers locked into offerings from major switch manufacturers, often deploying Teams integration as a loss leader just to drive monthly recurring revenue. “You're giving your brand to Microsoft, and your customers to your competition,” said Bingham. “That might bring in revenue, but you're not making margin—and you're not protecting your customer base.” The opportunity is especially significant as more service providers find themselves searching for UCaaS alternatives in the wake of product and ownership shifts among major platforms. “Even providers at scale often don't realize they can round out their UCaaS stack with best-in-class, standalone components,” said Bingham. “Video is a key differentiator—and it can increase ARPU by 30% or more.” Oculum offers a fully branded, turnkey video conferencing solution with deep post-sale support, including dedicated project managers for technical, marketing, and business development assistance. “This isn't a vendor relationship,” said Bingham. “It's a partnership. That's why we're here in person. You can't build that by email.” Learn more at: www.oculumvc.com
Thinking about offering your service for free or doing a service swap? This video breaks down why that “generous” move might be sabotaging your business — and what to do instead. Learn how to protect your value and attract real, paying clients.Listen before you give your service away!This episode is brought to you by: SALESGIRL SOCIAL
With 2.4 million U.S. agriculture jobs to fill each year and an unemployment rate that still remains below 5%, leaders in agbioscience and farmers are facing a challenge. Like the rest of the economy, they're in a battle for talent. One unique ally in agriculture is the cooperative system, a collective buying group and service provider network that's serving American farmers. Phil Brewer, Vice President of Strategy at Keystone Cooperative, joins us to talk about the evolution of the cooperative from what it was – to what it is. We get into: Keystone Cooperative's footprint across Indiana, Kentucky and Michigan and the health of farmers heading into planting season The evolution of the cooperative system over the last two decades – from service provider to business partner How the farmer-led model of a cooperative ultimately drives adoption of new innovation and fills gaps for its members on their operations Areas where Keystone needs to move quicker and capture market opportunities to deliver value to farmers How they approach working with small companies and early-stage, venture-backed innovators
With 2.4 million U.S. agriculture jobs to fill each year and an unemployment rate that still remains below 5%, leaders in agbioscience and farmers are facing a challenge. Like the rest of the economy, they're in a battle for talent. One unique ally in agriculture is the cooperative system, a collective buying group and service provider network that's serving American farmers. Phil Brewer, Vice President of Strategy at Keystone Cooperative, joins us to talk about the evolution of the cooperative from what it was – to what it is. We get into: Keystone Cooperative's footprint across Indiana, Kentucky and Michigan and the health of farmers heading into planting season The evolution of the cooperative system over the last two decades – from service provider to business partner How the farmer-led model of a cooperative ultimately drives adoption of new innovation and fills gaps for its members on their operations Areas where Keystone needs to move quicker and capture market opportunities to deliver value to farmers How they approach working with small companies and early-stage, venture-backed innovators