Wellness Business Breakthrough | How to Market & Build a Successful Practice

To use Groupon or not to use Groupon... that is the question. This is one of the most controversial topics when it comes to marketing your massage business.Some say Groupon is a great way to build your business while others have nothing but horror stories to tell about their experience.In all honesty, I've never heard any good stories about this strategy. I've heard massage therapsits, acupuncturists, chiropractors and other wellness practitioners talk about the mentality of coupon shoppers... "You tell them they need to come back for another treatment and they just look at you, smile, and say, Oh that's okay, I've got a draw full of discount vouchers at home..." - and they are never seen again.In fact, I know of one poor massage therapist who went broke and out of business due to a poorly negotiated deal with a discount house.But it can't all be doom and gloom, can it?I mean to say, somebody has had to have cracked the code... found the secret source to making deal sites work for their business, right?After all, these sites are never short of advertisers, so it has to be working for some businesses otherwise these sites would go out of business.Like anything, you can get deal sites to work for you as long as you have a clearly defined game plan and a rock solid mindset.In all honesty, Groupon and similar sites have never appealed to me - as a business owner or as a consumer. But that's my personal choice and in the interest of serving as many therapists as I can I felt it only fair to pick up and dust off the battered, bruised and maligned deal sites and see if they did, in fact, offer a viable means to business growth.In this episode I speak with Cath Cox who has had a lot of success with deal sites such as Groupon. Cath explains how to negotiate and manage Groupon deals to effectively grow a business.Cath does say that mindset is the vital in this whole process. If you can't get your head around giving away 'cheap' massage then this strategy probably isn't for you.When it comes to building your business you need to use a variety of strategies - short term, mid term and long term.In most cases, strategies that don't involve discounting, offers or giveaways are more long term, it's the long game, you build a foundation, a network, a reputation etc. This takes time but the results flow on indefinitely.Groupon and deal site strategies are short term, by this I mean you don't have to wait long to see the results of your ad. You set up a Groupon deal and your phone is going to start to ring pretty quickly. It's sort of like a flash bomb... one minute you've got no clients then next minute you're busy.The problem with short term solutions is this. Clients aren't attracted to you because of your hard earnt reputation. They aren't attracted to you due to your trackrecord of getting results. They are attracted to you wholely and soley based on the deal. And odds on they've got a drawer full of coupons for similar services at home.If you're going to build your business off the back of deal sites you had better have a good strategy in place. You had better be able to convince the client that not only do they need to see you regularly, but in fact, they need to see YOU and not any of the many other businesses offering the same deal.Can it work? Yes, of course it can. You can get anything to work as long as you're willing to put the work in and maintain the right attitude.It's just going to take a lot more work to convert them into a loyal client then if they have come to you via a referral or as a full paying client.Cath can be contacted at cath@bookedandbusy.com or you can check out her website at cathcox.com

If you're like me you've no doubt walked out of a course, or completed an online course only to be left feeling empty, disillusioned and a little bit ripped off.But the problem may have resulted from an incorrect choice of course on your part. You may have had an unrealistic expectation of what the course was going to equip you with.Understanding the three main education models and what they are geared to deliver will help you make an informed decision the next time you are looking at learning something for a specific outcome.For full show notes, links and resources please go tohttp://makemoneywithmassage.com/018

Don't let the title fool you. If you're a massage therapist, acupuncturist, naturopath, holistic healer... if you practice any type of wellness modality this summit is for you.If you're over the struggle. If you're ready to grow your wellness business and fill your clinic with happy, loyal clients then the training provided on this summit will be invaluable.It runs from October 31 to November 4, 2106. During this time you can watch all the sessions for free and replays will be available for 36 hours.You secure your free ticket go toMakeMoneyWithMassage.com/aomsummitlp

Marketing is a tricky business. Even the pros find it challenging so you may ask, “What hope do I have when it comes to marketing my massage business?”. The good news is that marketing is a science and skill that can be learned. You just have to be willing to do the basics.Drew Elliott is a freelance marketer who discovered that spa operators, while providing a great service really struggled with getting clients. When asked what he felt the biggest mistake massage therapists were making when it came to marketing their business, Drew responded with, “On a digital side, a lot of companies are undervaluing social media and engagement”.For full show notes, links and resources please go tohttp://makemoneywithmassage.com/016

It's fair to say that not all massage businesses are created equal. So it stands to reason that some marketing strategies are going to work better for some business than others.That being said, the same principles of marketing apply to all businesses regardless of the product or services being offered.So you may say “But my business is different...” there is no reason why you can't adapt these concepts and simply change the message to resonate with your ideal client.Like many massage therapists, Gael believed that just getting her business cards printed was all she needed to get clients...For a full summary of the interview along with all the links and resources please go to http://makemoneywithmassage.com/015

Building a successful massage business is easy when you know how. In fact, it's incredibly easy and depending on how much you're willing to put into it, you can grow your massage business quickly and affordably.In this interview, Elicia Crook and I discuss the simple mindset shifts and marketing approaches you can take to start building your business today.For full show notes, links and resources please go tomakemoneywithmassage.com/014Pick up your free copy of my 5 Marketing Mistakes That Could Be Killing Your Massage Business report.Are you ready to take your massage business to the next level? Enroll in our Massage Marketing Mastery course today!Check out these beautiful, professionally designed client intake and reporting forms. (the bonuses are awesome!)

Have you ever considered using corporate events as a means of finding new clients and building your business? In this episode Andrew Ward, CEO of 3 Minute Angels shares cost effective ways you can tweak what you're already doing to increase your hours.Discover how a 5 minute massage can lead to an introductory offer for a full body massage. Andrew explains this extremely cost effective business building method. In fact it's so cost effective you actually make money while you're doing it!Gladys ManzanoPeople and Platforms ManagerEmail: Hello@MassagePricer.comOr visit the websites:3MinuteAngels.comMassagePricer.comHave a listen to this episode and leave your comments below. I'd love to hear your thoughts.Pick up your free copy of my 5 Marketing Mistakes That Could Be Killing Your Massage Business report and book in here for your complimentary 20 minute coaching session.Get yourself on the early bird list for the Massage Marketing Mastery course and preview the first lesson for free!Check out these beautiful, professionally designed client intake and reporting forms. (the bonuses are awesome!)If you have a question about any aspect of massage marketing please feel free to send me an email at Tim@MakeMoneyWithMassage.com. I'd love to hear from you and your question could very well feature in a future podcast.I want to deliver relevant material so keep those emails rolling in.If you enjoyed this episode, please leave me a rating and review at iTunes.

We can spend a lot of time and money trying to find new clients for our massage business, but what about our existing clients? Surely we should be looking at ways to retain them and avoid the revolving door situation that occurs as new clients are continually found at the expense of losing past clients.Your client list is a gold mine that should be mined regularly.You should put as much effort, if not more, into working at ways to keep your clients coming back and increasing the dollar value per client.There are many strategies when it comes to retaining clients and this episode just provides an overview of some of them.Pick up your free copy of my 5 Marketing Mistakes That Could Be Killing Your Massage BusinessGet yourself on the early bird list for the Massage Marketing Mastery course and preview the first lesson for free!Check out these beautiful, professionally designed client intake and reporting forms. (the bonuses are awesome!)If you have a question about any aspect of massage marketing please feel free to send me an email at Tim@MakeMoneyWithMassage.com. I'd love to hear from you and your question could very well feature in a future podcast.

Client appreciation week was blast. Clients responded very positively. My first week was initially booked out and we even had to book clients for the following week because we couldn't accommodate them - if the client wanted to book for client appreciation week and we couldn't fit them in we still honoured the offer and booked them in for the following week. However, if a client said that week didn't suit, then we told them the offer was only good for that week.For full show notes, links and resources please go to -http://makemoneywithmassage.com/011

When is it appropriate to give free sessions and assessments to help build clientele? That's a great question don't you think?A little while back I read a book by Eric Brown called 60 Clients in 60 Days. Eric offers some robust strategies for those just starting out in business. The book offers an easy to follow, step by step, week by week approach which involves, amongst other things, the provision of free 30 minute treatments.You can get the book HEREGet the full show notes, links and resources athttp://makemoneywithmassage.com/010Pick up your free copy of my 5 Marketing Mistakes That Could Be Killing Your Massage Business report and book in here for your complimentary 20 minute coaching session.Get yourself on the early bird list for the Massage Marketing Mastery course and preview the first lesson for free!Check out these beautiful, professionally designed client intake and reporting forms. (the bonuses are awesome!)If you have a question about any aspect of massage marketing please feel free to send me an email at Tim@MakeMoneyWithMassage.com. I'd love to hear from you and your question could very well feature in a future podcast.I want to deliver relevant material so keep those emails rolling in.If you enjoyed this episode, please leave me a rating and review at iTunes.You may also like to pop over to the http://makemoneywithmassage.com web site for more information.

What do you do when you feel like you're totally being taken advantage of by the management? They continue to give your time and services away for free or cheaply and take no notice of your pleas for change. Well 9 times out of 10 it's time to leave that clinic.In this episode I share some tips to consider when choosing a new clinic location and negotiating the terms of your rent and associated services. Yes, it can be a daunting prospect to pick up and move clinics, but it's something you don't need to rush.Although your current work situation may be far from ideal it is still a source of income for you. You can start to look around and negotiate terms for a new clinic while maintaining availability at your current practice.Take your time. You are in control. Be fussy. Choose carefully and negotiate wisely.Have a listen to this episode and let me know what you think.Pick up your free copy of my 5 Marketing Mistakes That Could Be Killing Your Massage Business report and book in here for your complimentary 20 minute coaching session.Get yourself on the early bird list for the Massage Marketing Mastery course and preview the first lesson for free!Check out these beautiful, professionally designed client intake and reporting forms. (the bonuses are awesome!)If you have a question about any aspect of massage marketing please feel free to send me an email at Tim@MakeMoneyWithMassage.com. I'd love to hear from you and your question could very well feature in a future podcast.I want to deliver relevant material so keep those emails rolling in.If you enjoyed this episode, please leave me a rating and review at iTunes.You may also like to pop over to the http://makemoneywithmassage.com web site for more information.

How do you handle no-shows and habitually late clients? Do you just let it ride or do you take action to stop this type of inconsiderate behaviour?What about those clients who may be looking for a little more than massage? How can you reduce the chances of finding someone like this on your treatment table?You can find full show notes, links and resources athttp://makemoneywithmassage.com/008

In this episode I discuss the importance of communicating exactly what type of massage you do and the tangible benefits your treatments bring to your clients.Simply stating that you're a 'massage therapist' doesn't do you or your prospective client any good.If the client's idea of massage is a nice relaxing treatment in a spa environment and they come to you only to receive a deep tissue massage then they won't think very highly of your service, no matter how good your treatment is.There was a mismatch between what the client was expecting and the treatment that was supplied.What's worse if a client comes to you and requests a treatment style that isn't one of your strong points, then you will be judged on your ability to deliver that treatment and not on your area of real expertise.Once you are clear in your communication your marketing becomes laser focused. You will be able to talk in terms that your ideal client can relate to and you will start to attract the type of client you work best with.Have a listen to this episode and let me know what you think.Pick up your free copy of my 5 Marketing Mistakes That Could Be Killing Your Massage Business report and book in here for your complimentary 20 minute coaching session.Get yourself on the early bird list for the Massage Marketing Mastery course and preview the first lesson for free!If you have a question about any aspect of massage marketing please feel free to send me an email at Tim@MakeMoneyWithMassage.com. I'd love to hear from you and your question could very well feature in a future podcast.I want to deliver relevant material so keep those emails rolling in.If you enjoyed this episode, please leave me a rating and review at iTunes.You may also like to pop over to the http://makemoneywithmassage.com website for more information.

What's the first thing that comes to mind when someone tells you that to succeed in your massage business you have to have a website? If you're like a lot of my massage friends then I'm sure that statement would make your blood run cold.The truth is while having a website can be good for marketing it definitely isn't something you need from the outset.On the other hand, having a web presence is pretty much expected. This can easily be achieved through free services such as Twitter and Facebook Business pages.You can also use a free service to send out email newsletters to up to 2000 clients. Once your client list grows past that you would have to upgrade to one of their very affordable paid plans.Have a listen to this episode and let me know what you think.Pick up your free copy of my 5 Marketing Mistakes That Could Be Killing Your Massage Business report and book in here for your complimentary 20 minute coaching session.Get yourself on the early bird list for the Massage Marketing Mastery course and preview the first lesson for free!If you have a question about any aspect of massage marketing please feel free to send me an email at Tim@MakeMoneyWithMassage.com. I'd love to hear from you and your question could very well feature in a future podcast.I want to deliver relevant material so keep those emails rolling in.If you enjoyed this episode, please leave me a rating and review at iTunes.You may also like to pop over to the http://makemoneywithmassage.com web site for more information.

How many times have you heard or used the phrase, “Oh well, I'm not in massage for the money”, or “You'll never make money with massage”? The point is this just isn't true. Many massage therapists believe just because they hav...

How many times have you heard or used the phrase, “Oh well, I'm not in massage for the money”, or “You'll never make money with massage”?The point is this just isn't true.Many massage therapists believe just because they have a gift, that just because they can heal and bring about positive change in people's lives they should give this gift away for almost nothing.They fall into the Massage Martyrdom Trap.Don't! If you think this way. Stop!You have every right to charge what your worth, and if you're getting results, then you have the right to charge a good price.If you give of yourself and don't receive fair reward for your work you will burn yourself out and won't be in a position to help as many people as you could have.I will be releasing my new Massage Marketing Mastery training program early in the new year and you have the chance to get on the early bird list and get access to a preview of the first lesson. All you need to do is go to http://massagemarketingmastery.comPick up your free copy of my 5 Marketing Mistakes That Could Be Killing Your Massage Business report and book in here for your complimentary 20 minute coaching session.If you have a question about any aspect of massage marketing please feel free to send me an email at Tim@MakeMoneyWithMassage.com. I'd love to hear from you and your question could very well feature in a future podcast.I want to deliver relevant material so keep those emails rolling in.If you enjoyed this episode, please leave me a rating and review at iTunes.You may also like to pop over to the http://makemoneywithmassage.com web site for more information.

If you simply follow what the majority of massage therapists do when setting up their business and marketing plan then there is a fair chance that like the most of them you will be out of business within 5 years.Before you even look at what you are going to print on your business card, clinic signage and brochures, you should identify who your ideal client is.Do some research into what types of services aren't being offered in your area. Look at client needs. Once you establish a need you can then promote yourself as a specialist in that area.When you have a clear picture as to what is that your ideal client needs then your marketing message becomes very clear. You can speak directly to that client.It is far easier to get referrals from your professional network, family, friends and clients, when they know exactly what it is you do.Pick up your free copy of my 5 Marketing Mistakes That Could Be Killing Your Massage Business report and book in here for your complimentary 20 minute coaching session.If you have a question about any aspect of massage marketing please feel free to send me an email at Tim@MakeMoneyWithMassage.com. I'd love to hear from you and your question could very well feature in a future podcast.I want to deliver relevant material so keep those emails rolling in.If you enjoyed this episode, please leave me a rating and review at iTunes.You may also like to pop over to the http://makemoneywithmassage.com website for more information.

If what you're doing to build your massage business isn't working, then it stands to reason that something has to change.In this episode I discuss what is probably one of the most important mindset shifts a massage therapist must make in order to turn their business around.I also express the importance of applying the knowledge that you learn and the benefits that fast implementation brings.We then take a quick look at branding and why this should be a low priority. You should be focusing your energy and money promoting the benefits your service provides to the client rather than throwing money at getting your logo recognised.Pick up your free copy of my 5 Marketing Mistakes That Could Be Killing Your Massage Business report and book in here for your complimentary 20 minute coaching session.If you have a question about any aspect of massage marketing please feel free to send me an email at Tim@MakeMoneyWithMassage.com. I'd love to hear from you and your question could very well feature in a future podcast.I want to deliver relevant material so keep those emails rolling in.If you enjoyed this episode, please leave me a rating and review at iTunes.You may also like to pop over to the http://makemoneywithmassage.com web site for more information.

This episode may sound like a bit of a rant because today I'm talking about my pet peeve - using heavily discounted massage as a marketing strategy.There are big dangers when a clinic depends on this strategy and in fact I call it 'Death by Discount'.Filling your books with cheap massage does little to build a list of loyal, regular, full paying clients. More often than not you do nothing but attract discount hunters while your clients develop a deep seated discount mentality.I'm not saying you shouldn't run the occasional special. I just saying don't simply fall back to slashing your prices every time business gets slow.If you take the time to develop a marketing and pricing plan, and stick to it, you will eventually find your waiting room full of happy, full paying clients. How quickly you build your list of loyal clients depends entirely on you and how quickly you implement your marketing strategies.There are a number of ways to offer incentives to your clients without selling your soul. Have a listen and let me know what you think.Pick up your free copy of my 5 Marketing Mistakes That Could Be Killing Your Massage Business report and book in here for your complimentary 20 minute coaching session.If you have a question about any aspect of massage marketing please feel free to send me an email at Tim@MakeMoneyWithMassage.com. I'd love to hear from you and your question could very well feature in a future podcast.I want to deliver relevant material so keep those emails rolling in.If you enjoyed this episode, please leave me a rating and review at iTunes.You may also like to pop over to the http://makemoneywithmassage.com web site for more information.

Before you can start to prepare your marketing material you have to clearly identify the services you offer and the benefits you bring to your prospective clients.To be truly successful it's not good enough to simply list your qualification and the techniques you use. This is what 97% of your competition are doing and it doesn't work. It means nothing to your prospective clients.You have to make yourself standout. You have to dare to be different. You have to offer a specialised treatment approach or unique experience. Either way you have to offer your clients something they can't get anywhere else. Something unique to you.Pick up your free copy of my 5 Marketing Mistakes That Could Be Killing Your Massage Business report and book in here for your complimentary 20 minute coaching session.If you have a question about any aspect of massage marketing please feel free to send me an email at Tim@MakeMoneyWithMassage.com. I'd love to hear from you and your question could very well feature in a future podcast.I want to deliver relevant material so keep those emails rolling in.If you enjoyed this episode, please leave me a rating and review at iTunes.You may also like to pop over to the http://makemoneywithmassage.com web site for more information.

In this episode I tell my story of where my journey has led me. From my experience working in elite sport to a struggle that almost had me leaving the massage industry. After studying and applying some very simple marketing strategies I have turned my...

In this episode I tell my story of where my journey has led me. From my experience working in elite sport to a struggle that almost had me leaving the massage industry.After studying and applying some very simple marketing strategies I have turned my massage business around and now operate a thriving 6 figure business.Pick up your free copy of my 5 Marketing Mistakes That Could Be Killing Your Massage Business report and book in here for your complimentary 20 minute coaching session.If you have a question about any aspect of massage marketing and promotion please feel free to send me an email at Tim@MakeMoneyWithMassage.com. I'd love to hear from you and your question could very well feature in a future podcast.I want to deliver relevant material so keep those emails rolling in.If you enjoyed this episode please leave me a rating and review at iTunes.You may also like to pop over to the http://makemoneywithmassage.com web site for more information.