Podcasts about marketing marketing

Many entrepreneurs find sales daunting, but understanding the right strategies can help them master this critical aspect of business building. These essential strategies to master sales include shifting your mindset and integrating effective branding, marketing, and sales systems. Embrace the CEO Mindset Moving from an entrepreneur mindset to a CEO mindset involves letting go of the do-it-all mentality and focusing on being the master of vision and strategy. Focus on doing the things only you can do, and hire a team to accomplish other tasks over time. This allows you to concentrate on high-level strategic initiatives. When you stop overthinking and let go of the need to handle everything, you are less exhausted and have more energy to continue building your purpose-driven business. Understanding Branding, Marketing, and How to Master Sales Branding, marketing, and sales form the foundation of business success. Branding Your personal brand defines who you are and what you stand for. It should be centered around your values. Your unique personal brand is what your clients see and feel; ultimately, it's their perception of you. To maintain a strong brand identity, your personal branding should be consistent across all platforms. Marketing Marketing is an attraction conversation; it is about attracting and getting people to look at your offerings.  Sales Sales is a conversion conversation. It is not enough to have people look at you. Your marketing messaging must be clear and direct people where to buy. About Dena Patton Dena is dedicated to helping people own their worth, unleash their greatness, and create lasting impact in their businesses, families, and communities. As a global keynote speaker and bestselling author of The Greatness Game, Dena has inspired audiences worldwide. Dana shares her expertise on leadership, a great mindset, and purpose-driven living. Her work has been seen on CNN, Entrepreneur Magazine, The Business Journal, and various other media outlets. Website for Dena Patton Additional Resources Are you ready to eliminate the guesswork of building a sustainable business? Schedule a free discovery call today! Access Full Shownotes and all links

In this insightful episode of The Long Game Podcast, Alex Birkett speaks with Chris Walker, CEO of Passetto and host of the B2B Revenue Vitals podcast. Chris shares his bold perspectives on the evolution of B2B marketing, highlighting the need for customer-centric strategies and challenging conventional practices like attribution modeling and demand generation. He explores the role of CMOs in bridging business outcomes with marketing execution and discusses how marketing must adapt to meet the demands of modern go-to-market structures. From innovative mental models to actionable strategies, Chris delivers thought-provoking insights for marketers and executives looking to drive growth and build sustainable systems.Key TakeawaysCustomer-Centric Marketing is Essential: Chris emphasizes listening to customers to extract patterns and validate insights, making marketing strategies more aligned with real-world needs.Demand Creation vs. Brand Awareness: Demand creation goes beyond awareness, focusing on making customers understand their problems and prioritize solutions—a step critical for B2B success.Flaws in Attribution Models: Attribution should not be a political tool for assigning credit but a resource for answering critical business questions and improving outcomes.The Evolving Role of CMOs: CMOs should focus on business KPIs rather than departmental silos. Splitting brand-building and pipeline creation functions could lead to better alignment and results.Balancing Art and Science in Marketing: Marketing strategies should integrate creative approaches with data-driven processes to adapt to different stages of business growth.The Power of Process and Scale: Early-stage businesses thrive on creativity and agility, but as companies grow, systems, data, and processes become critical to sustain and scale operations.Show LinksVisit PassettoConnect with Chris Walker on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Der Einsatz von künstlicher Intelligenz (KI) bietet riesige Chancen – doch gerade in Deutschland scheinen wir oft mehr von Ängsten und rechtlichen Hürden ausgebremst zu werden. Muss das so sein? Mehr dazu in dieser Folge!

In this Educated, Empowered, Inspired episode, I dive into another Marketing Makeover Strategy Session with Lorianne Morbido. Together, we tackle her biggest marketing challenges and build a simplified, actionable plan to lighten her load and make marketing enjoyable again. If you've ever felt overwhelmed by the demands of marketing, this episode is packed with tips to help you regain focus, create systems, and repurpose content effectively. Key Takeaways:Plan with Your Big Rocks First: Start by mapping out your year in quarters, adding personal and professional obligations first, to create a realistic marketing schedule.Content Repurposing: Use existing content, like podcasts, to create multiple marketing pieces (social posts, newsletters, videos) and reduce effort.AI Efficiency: Tools like ChatGPT or Claude can streamline content creation. Train the tool to match your voice using your transcripts and prompts.Marketing Rhythm: Establish a weekly dedicated marketing time (e.g., Marketing Mondays) and block off time for content creation and repurposing.Focus on Email: Prioritize email newsletters as a direct and effective way to engage with your audience. Repurpose social content from these emails to save time.Test and Adjust: Start small with new systems—try them for two weeks and tweak as needed.Resources Mentioned:Book a Marketing Makeover Strategy Session: resources.shellyniehaus.com/marketingmakeoverTools for Content Creation: Opus AI, ChatGPT, or Claude for transcripts and social media repurposing. If you feel like marketing is a heavy boulder on your back, start by dedicating time to plan your "big rocks" and repurpose existing content to lighten the load. Try the two-week test system Laurie-Ann is implementing and see what works for you! Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

It's Quieter BUT! There's work to get but you have to work to get it. Are you doing ENOUGH work to keep your team busy? (Book a call and we'll check) ---------------------------------------------------------- If you're interested in growing your trade business, head over to our website and you can read some more of these Tradies Toolbox Tips: https://www.smallfish.com.au/trades-business-coaching/ Book a money-maker call: https://www.smallfish.com.au/chat FOLLOW US AT: Facebook: https://www.facebook.com/smallfishcoach/ Twitter: https://twitter.com/smallfishcoach Instagram: https://www.instagram.com/smallfishbusinesscoach/ YouTube channel: https://www.youtube.com/c/smallfishau

TikTok is a really great place to build an online community but you've got to stick by the rules.Because they are so many people that wish they had stuff by the rules that have lost accounts with millions and millions of followers never being able to come back to the platform ever again.And today's episode I'm going to tell you the top 5 Activities That Can Get You Banned On TikTok and how to avoid them.- 3 Day Instagram Reels and TikTok ChallengeCheck out this episode today and start using your best social media platform to build a community!Subscribe to The Keenya Kelly Podcast!Watch episodes on YouTube!!

Comment rendre vos actions marketing plus responsables sans compliquer votre quotidien ?Saviez-vous que le numérique représente 4 % des émissions mondiales de CO2, dépassant même l'aviation civile ? Dans cet épisode, Sandie reçoit Anaïs Baumgarten, experte en marketing digital et fondatrice du podcast Slow Marketing, pour explorer ensemble 5 actions concrètes pour réduire votre impact écologiqueAu programme :L'impact caché du numérique : pourquoi nos appareils et le cloud coûtent cher à la planète et comment y remédier.Reconditionner son matériel : économiser de l'argent tout en réduisant l'impact écologique de votre équipe marketing.Compression des fichiers : optimiser vos contenus multimédias pour alléger les serveurs et accélérer vos pages.Nettoyer ses bases de données d'emails : moins d'emails envoyés, meilleure délivrabilité et moins de pollution numérique.Accessibilité et inclusion : pourquoi rendre vos contenus accessibles à tous peut être une stratégie gagnante.Ne manquez pas cet épisode qui vous donne des solutions simples et efficaces pour un marketing plus responsable et performant.LES OUTILS PARTAGES PAR NOTRE INVITEECompresser vos vidéos → Free convert, Rain Video…A PROPOS D'ANAÏS BAUMGARTENLinkedIn : Anaïs BaumgartenPodcast : Slow MarketingHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Als Versandhändler für nachhaltige Produkte von Textilien bis hin zu Putzmitteln hat sich Waschbär einen Namen auf dem Markt aufgebaut. Wie es das Unternehmen geschafft hat, Nachhaltigkeit fest in ihrem Kern zu verankern & weitere Tipps - Hier in dieser kurzen Folge!

Nachhaltigkeit und Marketing - Viele Unternehmen springen seit Jahren auf das Thema Nachhaltigkeit auf, doch nur bei Waschbär ist das Thema von Beginn an Kern des Unternehmens. Wie das Unternehmen Marketing angeht und sich dabei immer treu bleibt, dazu mehr in dieser Folge!

Neste episódio, falamos sobre se o vídeo é bom para performance marketing? Se marketing é responsável pelo consumismo ou a produção excessiva e aviões. E por último, as maiores falhas tecnológicas da década: como prevenir e aprender com elas (Crowdstrike, Microsoft)?

Some businesses seem to be stuck on the Struggle Bus. They putter along as far as they can go until...Poof. The ride is over. The business is no more.  ​ ​Why is this? How can it be so easy for some and seemingly impossible for others? ​ ​I believe there are 5 things you must recognize and control if you want to ditch the struggle and enjoy success - And that's what I'm sharing with you on this week's episode. 5 Momentum Makers That Move Mountains ​Mindset - This is not some new-aged hooey. Your mindset determines who you are, and who you are capable of becoming. You must nurture it if you want to be successful (and have the ability to enjoy that success) ​Mastery of a High Value Skill - Commit to the path of Mastery - Be hard to replace! Mechanism - What is the "tool set" you use to get the work done. Marketing - Marketing is NOT selling or promotion. Marketing is the act of intentionally influencing the beliefs of your niche through content that you create, that aligns with your offers Money - The result of amplifying the problem you solve for your people, and the pain you relieve. Video and Transcript https://www.rayedwards.com/663 Links ​Words Into Wealth Challenge: Discover How Words Create Wealth, Changing Your Words Can Change Your Income, and How Using AI the Right Way Can Help You Do It 100X Faster. This Challenge beings Monday, 7/29. Click Here for the full schedule and details. How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Episode Summary:In this episode, we dive deep into the psychology of marketing, exploring how to engage all five senses to captivate your audience. Discover how integrating the hero's journey into your storytelling can transform your marketing strategy and lead to unparalleled sales success.Follow Antonio Here:https://www.facebook.com/theatsjrhttps://www.amazon.com/stores/Antonio-T.-Smith-Jr/author/B00M3MPVJ8https://www.linkedin.com/in/antoniotsmithjrhttps://antoniotsmithjr.comhttps://www.instagram.com/theatsjrMarketing Training Call - ATS Business University (February 20, 2020)Key Points and Categories 1. Introduction to Marketing and PerceptionPsychology of Marketing:Marketing involves tackling the psychology of the audience.It's about digging into the psyche and subconscious of potential customers.Perception is crucial in marketing; mastering it along with sales leads to financial success.Interactive Training:Encouragement to turn on cameras for better interaction.Participants can engage through chat if unable to turn on cameras. 2. The Senses in MarketingFive Senses:Sight, Sound, Smell, Taste, and Touch.Engaging these senses can create a strong brand perception.Example: Starbucks utilizes all senses to enhance customer experience.Application to Digital Marketing:Sight: Visuals (videos, graphics) should be captivating.Sound: Incorporate appealing sounds/music.Smell and Taste: Describe scents and flavors vividly.Touch: Use descriptive language to convey texture and feel. 3. Sales and Marketing IntegrationMarketing and Sales Connection:Marketing attracts customers; sales convert them.Both require understanding customer perception.Mastering both leads to effective money collection.Hook, Story, Pitch:The hook captures attention, the story engages, and the pitch converts.Important to tailor hooks and stories to your target audience. 4. Digital Marketing StrategiesVisuals and Attention:Strong hooks in visuals and captions to grab attention.Importance of colors and their psychological impact.Examples of effective digital content strategies.Content Creation:Use stories to make content relatable.Consistent and engaging content builds loyalty and recognition. 5. Hero's Journey in MarketingHero's Journey Framework:Applying the hero's journey to storytelling in marketing.Examples from popular culture (Harry Potter, Katniss Everdeen, etc.).Journey involves leaving comfort zone, transformation, and return.Implementation:Use hero's journey structure to create compelling marketing narratives.Engage audiences by making them the hero of the story. 6. Additional Tips and TechniquesAudience Understanding:Identify and understand your target audience.Create content that resonates with both male and female demographics.Content Adaptation:Adjust content based on audience feedback and engagement.Continuous learning and adaptation are key to success.Practical Examples:Case studies and practical examples provided during training.Real-world applications discussed for better understanding.Support this podcast at — https://redcircle.com/the-secret-to-success/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Adriana Gil Miner, the CMO at Iterable, brings a wealth of experience and passion to the world of marketing. With a background that spans industries like financial services and tech, Adriana's unique perspective on brand building and customer experience shines through in her work. Known for her dedication to creating joyful experiences and building emotional connections between brands and people, Adriana's insights on marketing strategy and the evolving landscape of the tech industry are both enlightening and inspiring. Brand is more than just a logo or advertising: It is about who you are as a company. Building a brand through every touchpoint helps create emotional connections with customers, leading to loyalty and advocacy. Invest in Brand Marketing: Investing in brand marketing can increase the efficiency of performance marketing dollars over time. Brand marketing helps build awareness, positioning, and organic interest, making performance marketing more effective in the long run. Marketing and Business Strategy: Marketing is a strategic function that should be tied to the overall business strategy. Marketing is a variable and unpredictable expense that serves as the engine for growth in a company. How Brand Evolves: The essence of a brand can evolve and abstract over time, transcending the product itself. A strong brand identity can help a company navigate through different product iterations and market challenges. Personal Experiences Matter: Personal experiences can deeply impact how we perceive and connect with brands. Emotional connections with brands can be formed through personal experiences, leading to long-lasting loyalty. Budget for Marketing: Marketing budgets should be allocated strategically, considering a healthy blend of brand and performance marketing. Balancing brand-building activities with performance-driven tactics can lead to more efficient and effective marketing strategies. How to Approach Branding: The concept of brand transcends industries, with some industries having a more conscious understanding of its value. Different industries may approach brand marketing differently, but the essence of brand building remains universal. Brands Must Adapt: The evolution of a brand can reflect societal changes and technological advancements. Brands that adapt and evolve with the times can maintain relevance and connection with their audience. Resources Adriana Gil Miner on LinkedIn | Iterable

In today's podcast, Manuel shares the incredible power of marketing through the lens of a personal story about his father, a man who wasn't considered a marketer but had an unmatched passion for helping and impacting people. Discover how marketing can be a path to making a significant difference in others' lives and why it's essential for anyone looking to help others through their products or services. Listen in today! The Importance of Marketing: Marketing is the bridge from being unknown to having people understand how products and services can benefit them. Over his 14-year career, Manuel has marketed various businesses, from nonprofits and churches to companies offering products, services, and even software. The key to success has always been attention. Without it, businesses perish. Most businesses born today won't be around a decade from now—it's a fact backed by data science. A Story of Impact: Manuel once marketed for a nonprofit organization helping individuals overcome depression without drugs. This experience highlighted the profound impact that can be made on others' lives with the right information, products, and services. A Life Changed: In 2017, this organization held free workshops on mental health. One attendee was a woman who saw the promotion for a free seminar on mental health and decided to attend. That decision changed her life forever. She's now a happy person living a fulfilling life. The Power of Marketing: This story underscores that marketing isn't just about money. It's about life, impact, and influence. By putting the right message in front of the right person at the right time, a life was changed forever. Marketing can make the world a better place. Using products and services to create positive change can lead to incredible transformations. This episode explores the life-changing potential of marketing, highlighting the importance of capturing attention and delivering valuable messages. Listen as Manuel discusses the power of marketing to transform lives and the responsibility we have to use this tool for good. ---------------------------------------------------------------------------------------------------------------------------------------------

“Kleines Budget und große Ziele?” Nur weil Du gerade nicht das fünfstellige Budget hast - oder investieren willst - müssen Dein Online Marketing und die Erfolge darunter leiden. Denn auch mit kleinem Budget kannst Du erfolgreiches Marketing betreiben. Wie? Das erfährst Du in dieser Folge!

Dr. Shah & Dr. Maxfield talk about dangerous sunscreens, Chris Pine's acne story, The Ordinary's Anti-Marketing Marketing & Neutrogena missing the $42 billion beauty boom. 00:00 Intro 01:12 Life Updates 02:52 Product Of The Day 08:46 Safety & Efficacy Of Sunscreens 22:11 Chris Pine Addresses Acne 31:06 The Ordinary's Anti-Marketing 38:56 Neutrogena Missed Out On The $42 Billion Beauty Boom 50:13 Wrap-Up

Hoje vamos falar de um tema essencial para as estratégias de marketing modernas: WhatsApp Marketing. Vamos discutir sobre como essa plataforma de mensagens instantâneas se tornou uma ferramenta poderosa para o marketing e a experiência do cliente. E para esse papo, temos de volta a Ciane Lopes. Aproveite!

In dieser Vorlesung geht es (schon wieder?) um kulturelles Marketing. Dieses mal in der wissenschaftlichen Auslegung und wie der Begriff in der bestehenden Marketing-Literatur Verwendung findet (#Prüfungsrelevant). Maurice und Peter diskutieren die verschiedene Definitionen von Cultural Marketing und wie sich diese in der Praxis unterscheiden. Sie sprechen über die Bedeutung von Sprache, Symbolik und Farben in verschiedenen Kulturen und wie diese in der Werbung berücksichtigt werden sollten. Sie geben Beispiele für missverständliche Übersetzungen und fehlgeschlagene Werbekampagnen aufgrund kultureller Unterschiede. Außerdem diskutieren sie die Rolle von Emotionen und Fakten in der Werbung und wie sich globale Marken an lokale Kulturen anpassen können. Es wird diskutiert, wie Unternehmen ihr Logo anpassen können, um ein Statement der Marke zu setzen. Des Weiteren wird erläutert, wie Produkte und Marken je nach Zielland angepasst werden können. Ein Beispiel für einen Fehler bei der Produktanpassung für den japanischen Markt wird genannt. Es wird betont, wie wichtig es ist, kulturelle Aspekte im internationalen Marketing zu berücksichtigen und sich Zeit zu nehmen, um das Zielland und die Kultur zu verstehen. Anhand eines Beispiels von IKEA wird gezeigt, wie das Unternehmen den Katalog an kulturelle Gegebenheiten angepasst hat. Abschließend wird die Wichtigkeit der Berücksichtigung kultureller Aspekte im Auslandsmarketing betont. Takeaways Kulturelles Marketing beinhaltet das Eingehen auf die kulturellen Unterschiede in verschiedenen Märkten. Sprache, Symbolik und Farben sind wichtige Elemente der Kultur, die in der Werbung berücksichtigt werden sollten. Missverständliche Übersetzungen und fehlgeschlagene Werbekampagnen können auf kulturelle Unterschiede zurückzuführen sein. Es ist wichtig, die kulturellen Unterschiede in der Werbung zu berücksichtigen, um die Zielgruppe effektiv anzusprechen und Missverständnisse zu vermeiden. Die Anpassung des Logos kann ein Statement der Marke sein. Produkte und Marken sollten je nach Zielland angepasst werden. Fehler bei der Produktanpassung für den japanischen Markt können auftreten. Kultur spielt eine wichtige Rolle im internationalen Marketing und sollte berücksichtigt werden. Kulturmarketing und Cultural Marketing sind unterschiedliche Konzepte. Unternehmen sollten kulturelle Aspekte im Auslandsmarketing berücksichtigen. Chapters 00:00 Einleitung: Unterschiedliche Definitionen von Cultural Marketing 01:08 Definition von Cultural Marketing 03:05 Mikro- und Makroumwelt im Marketing 04:22 Soziokulturelle Umwelt im Marketing 05:45 Kulturelle Unterschiede in verschiedenen Ländern 06:19 Beispiele für kulturelle Unterschiede in Meetings und Essgewohnheiten 07:38 Sprache als Element der Kultur 08:06 Symbolik und Farben in verschiedenen Kulturen 09:55 Fehlerhafte Übersetzungen und missverständliche Slogans 11:47 Kulturelle Unterschiede in Märchen und Geschichten 13:37 Kulturelle Unterschiede in Werbeslogans und Symbolen 15:33 Kulturelle Unterschiede in der Werbung: Emotionen vs. Fakten 19:38 Kulturelle Unterschiede in der Werbung: Global Brands vs. lokale Anpassung 22:12 Kulturelle Unterschiede in der Werbung: Fokus und Tonalität 25:05 Kulturelle Unterschiede in der Werbung: rechtliche Aspekte 26:16 Kulturelle Unterschiede in der Werbung: Pride Month und regionale Anpassung 27:41 Logo-Anpassung als Statement der Marke 28:23 Produkt- und Markenanpassung je nach Zielland 28:54 Fehler bei der Produktanpassung für den japanischen Markt 30:33 Bedeutung von Kultur im internationalen Marketing 31:10 Kulturmarketing im Vergleich zu Cultural Marketing 32:24 Beispiel IKEA: Anpassung des Katalogs an kulturelle Gegebenheiten 33:42 Wichtigkeit der Berücksichtigung kultureller Aspekte im Auslandsmarketing dualesstudio(at)gmail.com Instagram / Threads / TikTok: dualesstudio

Hoje vamos explorar um assunto de extrema relevância e que causa muito interesse: O futuro do marketing. E para esse papo, trouxemos um convidado muito especial, temos de volta a presença do fundador do “Mundo do Marketing”, Bruno Mello. Vem com a gente!

BOM DIA, BOA TARDE E BOA NOITE! Eai pessoas antenadas em marketing, tudo bem? Estamos de volta com mais um podcast, e e tema da conversa de hoje é: A era da valorização do marketing. E para esse papo, convidamos Bruno Mello. Vem com a gente!

In this episode of Unicorny, Emma Kriskinans, VP Global Marketing at Tyk, shares her insights on the differences between marketing in big corporations and start-ups.She draws from her career experience, transitioning from corporate environments through agency into the fast-paced world of start-ups. By embracing discomfort, pursuing growth, and learning from both successes and failures, Emma's story serves as an inspiration for all of us looking to get on in the volatile marketing business. Her practical advice on understanding the balance between agility and stability, the importance of following the money, and the value of effective internal marketing and change delivers solid takeaways for both big businesses and start-ups. If you're seeking to improve your adaptability to different marketing environments, this episode offers valuable lessons and practical strategies to enhance your skills. About Emma KriskinansFor the last fifteen years Emma Kriskinans has helped Founders, the C-Suite and Leaders grow their businesses. She has a strong entrepreneurial streak and thrives on purpose-driven initiatives, brand & community marketing, and change management. Links Full show notes: Unicorny.co.uk  LinkedIn: Emma Kriskinans | Dom Hawes  Website: Tyk Sponsor: Selbey Anderson  Episode outlineDifferences Between Start-up and Enterprise Emma's Start-up Journey Attributes Needed for Marketers Overcoming Impostor Syndrome Embracing Risk and Learning from Failure Lessons for Big Businesses from Start-ups Lessons for Start-ups from Big Businesses Internal Marketing Agility vs. Stability Spectrum Follow the Money Joining a Start-up Embracing Challenges and Learning Opportunities The Many Faces of Marketing Marketing as a Dynamic Practice Key Takeaways for Marketers This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy

In this episode of Unicorny, Emma Kriskinans, VP Global Marketing at Tyk, shares her insights on the differences between marketing in big corporations and start-ups.She draws from her career experience, transitioning from corporate environments through agency into the fast-paced world of start-ups. By embracing discomfort, pursuing growth, and learning from both successes and failures, Emma's story serves as an inspiration for all of us looking to get on in the volatile marketing business. Her practical advice on understanding the balance between agility and stability, the importance of following the money, and the value of effective internal marketing and change delivers solid takeaways for both big businesses and start-ups. If you're seeking to improve your adaptability to different marketing environments, this episode offers valuable lessons and practical strategies to enhance your skills. About Emma KriskinansFor the last fifteen years Emma Kriskinans has helped Founders, the C-Suite and Leaders grow their businesses. She has a strong entrepreneurial streak and thrives on purpose-driven initiatives, brand & community marketing, and change management. Links Full show notes: Unicorny.co.uk  LinkedIn: Emma Kriskinans | Dom Hawes  Website: Tyk Sponsor: Selbey Anderson  Episode outlineDifferences Between Start-up and Enterprise Emma's Start-up Journey Attributes Needed for Marketers Overcoming Impostor Syndrome Embracing Risk and Learning from Failure Lessons for Big Businesses from Start-ups Lessons for Start-ups from Big Businesses Internal Marketing Agility vs. Stability Spectrum Follow the Money Joining a Start-up Embracing Challenges and Learning Opportunities The Many Faces of Marketing Marketing as a Dynamic Practice Key Takeaways for Marketers This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy

In the bustling business world, we often find ourselves entrenched in routines and relationships that have long lost their purpose or value. It's easy to fall into the trap of doing things just because they've always been done that way, even when they no longer make sense. Today, we delve into the critical decision-making process of when to pull the plug on aspects of business like marketing, habits, or relationships. Examples of Pulling the Plug Sales: Consider a scenario where you've sold a service or product to a client, but deep down, you know it wasn't the right fit. Why do we continue to sell even when our intuition screams otherwise? The drive to win and the reluctance to see our invested time go to waste are powerful motivators. However, they can lead us down a path of unfulfilling and even detrimental business engagements. Business Relationships: Then there's the client who makes you dread work – the one you've thought of parting ways with numerous times. Despite the negative impact on your peace of mind and productivity, a misplaced sense of loyalty or fear of losing revenue keeps you tethered. It's crucial to evaluate what maintaining such a relationship costs you, not just in terms of happiness but also the bandwidth and potential opportunities with other, more rewarding clients. Marketing: Marketing is another domain where inertia often holds sway. Have you ever persisted with a marketing strategy without really knowing its effectiveness? Many businesses continue down a familiar path out of hope, fear of change, or adherence to the sunk cost fallacy – the belief that because you've invested so much into a strategy, abandoning it would be wasteful. Yet, clinging to ineffective marketing can prevent you from exploring more profitable avenues. Homework: Assessing Your Business Practices This week, take a step back and objectively assess various aspects of your business. Examine your relationships with clients, your habitual ways of working, and your marketing strategies. Ask yourself tough questions: Are these relationships mutually beneficial, or are they draining your resources? Do your habitual practices enhance your productivity and job satisfaction, or are they relics of a bygone era? Is your marketing strategy delivering measurable results, or are you following it blindly? If you find that certain elements in your business are no longer serving their purpose, it might be time to pull the plug. Letting go can be challenging, but it's often necessary for growth, efficiency, and personal well-being. Remember, the goal is not just to maintain the status quo but to create a business environment that is productive, rewarding, and aligned with your goals. Making these tough decisions can pave the way for new opportunities, better relationships, and more effective strategies, ultimately leading to a more successful and satisfying business journey.

The most successful people in your industry and profession may not be better than you. They also may not be more intelligent, talented, or hardworking than you. However, I bet they are great at something most of us usually are not: Promoting themselves. Of course, self-promotion isn't enough. You do need a baseline of competence in your job. However, I think we've all noticed that management will promote someone who is good enough at their job — and great at getting noticed — more often than someone who might be even better at their job, but no one is aware of them or what they do.How did things turn out for you last year with your performance review? * Did your boss notice and appreciate your hard work? * Did they promote you? * Did you receive a significant raise? * Are you happy with the recognition you've received?Or did you get passed over for a promotion this cycle? Are you frustrated with working hard and doing all the right things but don't seem to get ahead at work?Well, that's why I write this newsletter and share my career advice. If you work hard and are good at what you do, you deserve to be treated well at work. That should be recognized and reflected in your compensation. I want you to be successful and happy, so I will share some advice to help you get ahead this year. Here are five things successful people tend to do better than most. Note that 3-5 tap into the self-promotion skill. * Focusing* They focus passionately on being great at something. * Helping * They help others and generate a lot of goodwill, which encourages reciprocity. * Networking * They network intelligently and consistently. * Marketing * They're good at capturing attention and converting it into opportunity. * Selling* They understand that selling is all about building relationships and solving people's problems. Let's dive into each one of these in a little more detail. FocusingIf you're a jack-of-all-trades, becoming an expert at anything is challenging. Yes, our jobs require a wide range of knowledge, skills, and tasks, but there should always be a primary focus. The folks who rise to the top know how to focus their time and energy on what matters the most for their job. They do everything they can to improve at that one thing (e.g., sales, writing clean code, elegant design, strategic thinking, relationship building, persuasion, writing, playing guitar, statistical analysis, research, etc.). What is the one thing that represents excellence in your profession? Note: this will change as you climb the career ladder. What got you to your current level will not take you to the next level. For example, I started my tech career as a designer. Doing great design work efficiently and effectively got me promoted to more senior levels as an individual contributor. However, as I moved into design management, my design skills were no longer what made me stand out. Effective leadership was much more important than my ability to design interfaces. Now, this doesn't mean you can drop the ball on the many requirements of your job beyond the “one thing.” But don't ever prioritize those over your most important focus area. I've seen people do that (e.g., an engineering manager writing great code but doing a poor job of managing the team), and then they wonder why they're no longer getting promoted. Helping The most successful people help other people succeed. It creates a virtuous cycle. Rising to the top of your career ladder by climbing over the bodies of your fallen colleagues isn't a smart strategy. I think we all know some people who have done that. But, eventually, those chickens come home to roost, and these people fail. Industries are small, and people talk. The selfish folks soon find that no one wants to hire or work with them. Be generous with your time and advice. Obviously, don't overdo this to the point where your work or personal life suffers. But help when and where you can. For example, I spent about ten years helping people with their career issues and connecting them with potential employers for free. Friends, old colleagues, and connections in my network would reach out, and we'd meet over coffee or lunch to discuss their career goals. Fast forward ten years, and I started a career coaching business to help even more people and make it my primary focus. Many of my first clients were the same people I'd helped in the past. Many of those people referred more potential clients to me. People like to help people! And the most successful people make it part of their lives. NetworkingIntelligent networking creates opportunities. You shouldn't only do it when you need a new job. Thanks to my network: * I landed every single one of my tech jobs. * I've been invited to speak at events (some were paid engagements). * I've been invited to participate in panels and speak on podcasts. * People reached out to hire me for consulting engagements. * I found talented people to hire for my teams. * Founders and CEOs asked me to sit on their boards.* People hired me to be their career or business coach.* I've made some amazing and ambitious friends who help me grow my business. Your network is one of your most valuable resources if you build it wisely, protect it, and nurture it. Nurturing your network means keeping it fresh with consistent contact.* Send people interesting articles. * Pull folks into the right conversations. * Support each other on social media (e.g., like, comment, share). * Send job opportunities to your acquaintances. * Refer business to your solopreneur friends. * Reach out to catch up over Zoom, coffee, or lunch. * Check-in to see what folks have been up to. The most successful people treat their network well. They balance giving and taking. They introduce good people to good people. They build communities and engage with other communities. Marketing Marketing did not come naturally to me, and I still struggle with it as an introvert. Most modern marketing means spending time on social media, creating videos, and writing content. Lots and lots of content. However, writing is the one thing I do enjoy (hence this newsletter). And it has helped me grow my business and find new clients. The most successful people are great at marketing. They know how to capture attention and convert it into a useful opportunity. They pay attention to psychology and learn what people like. What gets clicks. What turns attention into conversion. People in the broader industry should know who you are, what you do, and how amazing you are — beyond the walls of your employer. I always talk about how important that is. If you want to become an opportunity magnet for the best things in life, people need to be aware of your existence! But marketing also applies inside the corporate walls. People inside your company need to know who you are, too. I know it's hard to talk about yourself and promote yourself. It feels icky for many of us. So, don't! Instead, talk about the work, the team, and the mission of what you're doing. When you promote the great work you and your colleagues are doing, the spotlight also shines on you. Smart leadership will recognize that you're behind the work, and you'll get a chance to show people how you think. Promotions happen when you're great at what you do, and the right leaders know about you. Don't be shy!Selling“Oh, but I don't work in Sales.”Yeah, I used to think that, too. I was a designer and wanted to be left alone to do my job. I didn't need to learn anything about sales, right? Besides, the idea of “selling” made me feel dirty. When I was younger, I briefly held telemarketing jobs and did door-to-door sales. I hated it. So, for most of my early career, I deliberately avoided anything that felt like sales or marketing. What I learned later — and wished I had fully understood earlier — is that many things in life require being good at sales. * Interviewing for a new job. * Negotiating your job offer. * Asking for a raise. * Asking for a promotion. * Selling your cool idea to management. * Persuading coworkers that you're right about something. * Convincing others about a mutually beneficial opportunity.* Launching a new business and finding your ideal customers. The most successful people in life are pretty damn good at sales. They know what they want, they know that persuading other people is a necessary part of life and getting what they want, and they know how to do it well so everyone feels good about it. Sales doesn't have to be a dirty word. What are you going to do?If any of this sounds like something you need to work on, the question is:What are you going to do about it? What will you change this year to get better at these five things so you can be more successful in your career and life? It's time to set a goal and make a plan to make it happen. On that note, my goals workshop Achieve Success with the Invincible Goals System is coming up in less than 2 weeks! The first 25 people who use this coupon code get 25% off: N468OAHope to see you there! I'm Larry Cornett, a Personal Coach who can work with you to optimize your career, life, or business. My mission is to help you take complete control of your work and life so you can become a more “Invincible You.” I live in Northern California near Lake Tahoe with my wife and Great Dane. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit newsletter.invinciblecareer.com/subscribe

Do you know where your food comes from? “Food disconnect” is a term used to describe the average consumers lack of knowledge about where their food comes from and how it's made. When it comes to wine, most people only see the finished product: what's in their glass. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. For sustainable wine brands, there's yet another level to this disconnect: While consumers name food and beverage as one of the most important industries when it comes to sustainability, more than one in four US adults said they don't know what makes a product sustainable (Morning Consult, 2022). This introduces an opportunity for sustainable winegrowers and winemakers.  Sustainability Sells! After Kathy Kelley and her colleagues at Penn State University learned about the environmental benefits of using cover crops under grapevines, they wondered if promoting this sustainable practice could be part of a marketing strategy to sell more wine. When they tested this theory with real-world wine consumers, they found that 72% of the wine consumers surveyed were willing to pay a $1 surcharge to cover associated sustainable production costs, and 26% were even willing to pay a $2 surcharge!  Get Specific It's important to note that for the participants in the study, simply hearing that a wine brand acted sustainably wasn't enough – it was learning the importance of the specific sustainable practice that increased customers' willingness to pay more for the wine. “… We're seeing a consumer group that wants to be educated and wants to know exactly what is going on with sustainable wine production,” Kathy says in a Penn State article summarizing her findings. “So, being descriptive about what it actually means to include cover crops in a vineyard is a way to be attractive to them.” Sharing your sustainable story has many benefits. It can be used as a marketing strategy, it helps combat “food disconnect,” and it helps spread awareness of sustainable practices that protect and regenerate natural resources.   We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course.  Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, download the worksheet, watch the videos, and you are ready to tell your Sustainable Story!    Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course *** Marketing Tips eNewsletter Sustainable Story | Print Sustainable Story | Electronic What's your Sustainable Story? Whitney Brownie | Get YOUR Sustainable Story Featured Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

Hoy, Lunes, te explico qué hay que tomar en cuenta en el mercadeo y los básicos o fundamentos del marketing digital. Hay que entender que conlleva una estrategia y la diferencia entre estrategias y tácticas. También recuerda que ahora puedes ingresar GRATIS a este app para buscar la información de mi podcast y encontrar fácilmente el episodio donde yo hable un tema específico. Entra y puedes hacer cualquier consulta de los temas del podcast. Mencionados en este episodio: Los episodios 6 al 9 para entender quién es el Avatar en el Marketing Digital y la estrategia de contenidos. Para ir al episodio 6 en Spotify haz click acá. Para ir al episodio 6 en Apple Podcast haz click acá. Para ir al episodio 6 en YouTube haz click acá Para ir al episodio 6 en Audible de Amazon haz click acá Si tienes dudas o sugerencias y quieres contactarte por correo, mi correo es Lou@lourdeshurtado.com.  Como siempre, me puedes también mandar un mensaje en Instagram o en Facebook en @lourdeshurtadom. Será un gusto responderte! Un e-abrazo, Lou

El video y el podcasting pueden darle mucho valor a tus campañas de marketing. Cuál te conviene más o si es mejor usar ambos formatos dependerá de tus objetivos. En este episodio hablamos de los pros y contra de cada formato y cómo puedes añadir uno o ambos formatos de contenido a tu próxima campaña de marketing.NOTAS DEL PROGRAMA:https://www.bloomcreativopodcast.com/DALE FOLLOW, CALIFICA Y DEJA TU RESEÑA DEL PODCASThttps://link.chtbl.com/x5UdMPcVGRATIS: GUÍA PARA CÓMO HACER UN VIDEO PODCASThttps://www.focusandbloomstudios.com/resources/guiadevideopodcastSÍGUEME EN INSTAGRAM:INSTAGRAM: https://www.instagram.com/focusandbloomstudiosMY EQUIPO PREFERIDO DE AUDIO Y VIDEO*https://kit.co/focusandbloom*Puedo recibir una comisión de las compras.CURSOS:CREACIÓN y PRODUCCIÓN DE UN PODCAST PARA EMPRENDEDOREShttp://podcastparaemprendedores.com/RECURSOS DE NEGOCIOS*MY EQUIPO PREFERIDO DE AUDIO Y VIDEO*https://kit.co/focusandbloom*Puedo recibir una comisión de las compras.CAPTIVATEhttps://www.captivate.fm/signup?ref=yeseniabocanegra2HONEY BOOK - Get HoneyBook for 20% off for one year with my referral linkhttp://share.honeybook.com/focusandbloomTUBEBUDDYhttps://www.tubebuddy.com/focusandbloomNOTIONhttps://www.notion.so/product?gspk=eWVzZW5pYWJvY2FuZWdyYTE3NQ&gsxid=J33CiGeWLjjT&pscd=affiliate.notion.so&utm_medium=yeseniabocanegra175&utm_source=affl#focusandbloomstudios #podcasting #yeseniabocanegra #podcastlatino #mercadeodigital

Today, we feature Pamela Lilburne, the visionary founder of Linen Obsession. Pamela's entrepreneurial journey takes us from Australia to Dubai, encompassing challenges, marketing wisdom, and the significance of having a clear vision. Discover how Pamela built a business dedicated to quality sleep solutions and the secrets to better sleep. She also shares invaluable tips for success in business, emphasizing the importance of financial acumen for entrepreneurs.Episode Takeaways:Adaptability in Marketing: Marketing can be a significant challenge for SMEs due to its evolving nature. The key is to regularly update and adapt your marketing strategies. Building in-house expertise and a clear marketing plan from the outset is crucial.The Power of a Clear Vision: A well-defined goal or vision for your business is essential. It not only drives problem-solving but also serves as a guiding star. Pamela's journey exemplifies how a clear vision can help navigate unexpected challenges.Quality Sleep Matters: Quality sleep is vital for overall health and well-being. Pamela's business, Linen Obsession, focuses on sleep solutions. Discover tips for achieving better sleep, including using specific materials and products that enhance comfort and breathability. ⭐ Join the Female Fusion Membership Waitlist at femalefusionnetwork.com/join

In this episode of Women in B2B Marketing, host Jane Serra interviews Kacyn Goranson, a marketing leader with 15 years of varied expertise in B2B marketing. Kacyn shares her journey into marketing and explains why she prefers B2B marketing due to her engineering background. They discuss the importance of revenue as a metric for marketing success and the need for alignment between marketing and sales efforts. They also touch on go-to-market strategies, building and maintaining a community, content engagement, account-based marketing, and the importance of personalization and customer treatment. Kacyn and Jane discuss:Kacyn's preference for B2B over B2C or B2B2CExploration of tools and methods for tracking and analyzing the effectiveness of marketing and sales effortsThe importance of aligning marketing and sales efforts and the feedback loop between themGo-to-market (GTM) strategies and community-led growthThe importance of personalization in ABMBuilding Relationships for Long-Term SuccessThe Power of Thoughtful Gestures$17 professional AI headshots Key Links:Guest: Kacyn Goranson - https://www.linkedin.com/in/kacyngoranson/Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Are you feeling overwhelmed with your workload in your business? Are you working extended hours to get everything done? Are you ready to enjoy your life and your business?  It might be time to streamline your business.  Streamlining your business can help you. We are taking a look at your sales funnels and product fulfillment end-to-end process today. First we look at the four big steps of the sales funnel and within each step, how processes can be streamlined to benefit your business and your time.  In this episode we explore: Evaluating your end-to-end process to figure out what to streamline How the sales funnel connects all the pieces of your business The four steps of the sales funnel  Examples of how to streamline within each step How I scaled back from 54 ways to land clients to just 7 that actually worked Time Stamps [2:03] The Four Big Steps to a Sales Funnel- Sales Funnels are an excellent way to connect all the pieces in your business. Here are the four big steps to a sales funnel. [6:10] Step 1: Traffic- Take a look at how you are driving traffic to your website and how you are presenting yourself once they are there.  [10:02] Step 2: Marketing- Marketing refers to how you interact with your potential clients to drive up their desire for your product or service. How can you find your minimum viable strategy? [11:40] Why I offered 5 masterclasses in one month- You might not need to offer 5 in one month, but I share the reason I did, and the data it provided me.  [14:13] Mapping Out the Customer Journey- Creating a visual of the customer journey can help you avoid overprocessing and find places to insert automation. Automations are a big time saver. Let's take some of that time back! [18:00] Step 3: Sales- Sales can happen in a number of different ways. Maybe selling isn't your strong suit, but finding a way to fine tune this skillset could really benefit your business.  [23:50] Step 4: Product Fulfillment- There are a lot of components included in product fulfillment. Watch out for these examples of ways that waste creeps up in this step. [31:31] A Summary of Today- I'm summing it all up for you and giving you some details on some of the masterclasses that are available to support you in your business.

Running a small business involves wearing multiple hats and juggling various responsibilities. As the owners of La Fiesta Burrito, David and Noe Garcia understand the challenges of managing their restaurant while also trying to handle marketing tasks. Their experience serves as a valuable case study for fellow small business owners who are contemplating whether to outsource or hire marketing professionals. By recognizing the critical signs that indicate when it's the right time to consider outsourcing, entrepreneurs can optimize their marketing efforts, lighten their workload, and focus their energy on effectively managing and growing their businesses.Join us as we delve into the insights and advice shared during our marketing consultation. Discover how their experiences can help you navigate this crucial decision and propel your business towards sustainable growth and success.Specifically, this episode highlights the following themes:When to outsource or hire someone for marketingThe influence of online ratings on customer decision-makingImportance of strategy for effective communication and marketingOther Mentioned Links & ResourcesLearn more about La Fiesta Burrito:https://lafiestaburrito.netEpisode 90: Marketing Consultation with Author Crista Tharp: How to Identify & Reach Your Ideal Clientshttps://www.buzzsprout.com/2113427/12295859Learn more about Treefrog services:https://www.treefrogmarketing.comLearn how to write your Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsSave $20 on your first order from InstaCarthttps://www.treefrogmarketing.com/instacart-coupon-codeEnjoy 35% off one year of HoneyBookhttps://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Follow Treefrog on Instagramhttps://www.instagram.com/treefroggersFollow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn

Join Ryan for the second annual Patreon Pride episode of the SCREAM with Ryan C. Showers. First, Ryan is joined by Queen Q'Ream to discuss the marketing and advertising of the Scream franchise, how each era was defined, and which campaigns were the most successful. Then, Ryan is joined by Scott Bryan for a discussion about Gale Weathers as a gay icon. Lastly, Ryan reads statements submitted by LGBTQ+ Patreons about how they relate to the Scream fans based on their identity. Subscribe at Patreon to listen to the full episode. Introduction SwRCS Patreon Pride Blurbs Gale as an LGBT Icon Marketing in the Original Trilogy Scream 4 Marketing Marketing for the Radio Silence Films Speed Round Conclusion     Find us on Twitter, Instagram, and Facebook. Host: @ScreamWithRCS Advertising GIF: @robanthonyeadon Editor: @albertmpadilla Guests: @QueenQReam @Scottaaa13 All Episodes Available: Apple Podcasts, Spotify, GooglePodcasts, Audible, Stitcher. Subscribe on Patreon at www.patreon.com/screamwithrcs Purchase Merchandise: teepublic.com/user/screamwithrcs

If you're over-relying on social media and wishing you could make more sales... this episode is for you! I LOVE email marketing and want you to value it as part of your marketing strategy. _____ Ready for more visibility and sales? Across 5 weeks I'll share proven strategies that'll help you create a simple and sustainable marketing plan! > My signature 3-step-marketing-strategy© has helped thousands of service-based business owners, just like you, show up consistently and confidently. The impact? Stop relying on one platform, get the brand awareness you deserve and sell more.

Rich shares some of the lessons he's learned along the way--and today is going to mostly focus on the early part of his career--from 1994 to about 2004.

Let's be honest, if you run a small business or have a message you want to share, your best bet for getting seen on a small budget is social media. Rocky Mountain Marketing is the podcast I'm talking about this week and Katie Brinkley, the host, is an expert in all things marketing, including social media. Links from the Episode: Get legally legit with Creative Contracts and get 15% off when you use my affiliate code: FPG You can see the rest of the show notes on the Friendly Podcast Guide website.

Dr. Daiana Castleman is a Naturopathic Doctor and proud to be one of several Naturopathic Doctors to be qualified by the North American Menopause Society (NAMS) as a Certified Menopause Practitioner. Dr. Daiana helps women and their families go from feeling burnt out and overwhelmed to feeling calm and energized, so that they can do the things they need to do and show up for their family and loved ones. In this episode we discuss the ins and outs of perimenopause and menopause. Dr. Daiana breaks down what to expect, what we can do as preventative measures, and how we can thrive through menopause!  Daiana Shares: Is menopause really something to dread? What can women expect? When can women expect menopause? How do we know menopause is coming? What are the early signs? (Some of these may be a surprise!) What can we do to alleviate symptoms? How can we prepare? Hormone testing - should we? Can you postpone menopause? Menopause hormone therapy myths - breast cancer fear, leads to weight gain, etc  Marketing - Marketing menopause is a lucrative business, careful about what we are consuming online and what is being targeting to us  Vaginal health during the menopause transition – why this is a silent epidemic How can we best manage symptoms and celebrate this season of life? Show Notes:  For more of Daiana, please visit instagram.com/drdaianacastleman  on Instagram and daianacastleman.com on the Web For more of We Go There Podcast, please visit instagram.com/wegotherepodcast on Instagram and wegotherepodcast.com on the Web *Warning- this podcast is completely unfiltered. If you are around young children, we suggest headphones.*

We've been away for a bit, but we're back with a bang and some exciting news: we're now a Treefrog Marketing podcast!  It's an exciting new chapter for us, and we're ready to take things to the next level.To kick off our new partnership, we have an absolute powerhouse joining us as co-host—the one and only Kelly Rice, owner of Treefrog Marketing. We're thrilled to have her on board and can't wait for you to soak up all her marketing knowledge.In this episode, we're starting with the crucial first step of strategic marketing—crafting marketing guiding statements. Kelly will be sharing her expert insights on why messaging is so important and how to create a brand story that'll have your audience hooked. This is just the first part of our series on marketing guiding statements, so get ready to learn a ton.Trust us, folks, this is the foundation for any marketing plan, and we'll make it easy to understand and implement. So, join us for an informative and engaging conversation. We can't wait to dive in!Specifically, this episode highlights the following themes:What marketing guiding statements are and why they matterHow to write your own marketing guiding statementsHow to understand your customers betterOther Mentioned Links & ResourcesLearn how to write your Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsLearn more about Treefrog services:https://www.treefrogmarketing.comSave $20 on your first order from InstaCarthttps://www.treefrogmarketing.com/instacart-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow Treefrog on Instagram:https://www.instagram.com/treefroggersFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

"In North America, and the U.S. particularly, sustainability has grown from a nice-to-have to a key trigger for consumers," according to Food Business News. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Today we share three places where you can create a story narrative around your sustainable practices to drive sales. 1. Online Consumers are increasingly using the internet and social media to find and share their favorite brands. So, bolster up your website like these two brands. Castoro Cellars has a dedicated page on their website complete with a video showcasing their solar arrays, an image of their recent environmental award, and an explanation on what sustainable agriculture is. Another great example is the Farming for the Future blog post by Pisoni Vineyards. This article includes beautiful photography of their insectary, the tools they use to reduce water, and how they care for their team by providing competitive wages, health insurance, and excellent training. Your website is the perfect place to showcase the sustainable practices that you use. Talk with your farmer, winemaker, owner, and the whole team to gather up stories that are specific to your brand. Pair them with nice photography to give your customers a peek behind the scenes of your great wine. If you are SIP Certified, you can also include the logo on your website with a link to the SIP Certified website to encourage shoppers to learn more about your practices and the requirements for certification.  2. Off-Premise You can also showcase your sustainability off-premise. These channels include any place your wine can be seen outside of your winery or tasting room. With so many consumers purchasing from physical retail outlets and online stores, it's clear that promoting your message of sustainability on your physical product or at the store shelf is vital. Work with retailers to set up a sustainable wine section or to add shelf hangers with information on sustainability below your bottles. Of course, if you are SIP Certified you can include the logo on your wine label as well. Food and Beverage Insights reports third-party certification is increasingly important with consumers; “The idea of 'responsible consumerism' is growing as Americans are turning their dollars toward companies and brands that are backed by a commitment to bettering the planet for generations to come.” 3. Staff Training Don't forget to train your team. Your customer-facing staff are the front lines for consumer education. Training them to speak about your sustainable actions is easy! We offer a free online training course that anyone can complete to brush up on all things sustainability. It even includes a fun quiz to test your knowledge. If you love these episodes, they are another great way for your team to learn about effective ways to incorporate the message of sustainability into everyday customer-facing conversations. If you did not know, we also offer these in a newsletter format so you can sign up to get marketing tips delivered right to your inbox twice a month. If you want to learn more about how storytelling can help you sell more wine, check out our interview with Kathy Kelley of Penn State University. She explains how understanding why people drink wine allows you to use their attitudes and behaviors to improve your marketing to keep your customers coming back. Check out the show notes for a link to the interview with Kathy Kelley, links to this article, research on consumer purchasing preferences, to download the seasons of sustainability PDF, and sign up for our biweekly Marketing Tips newsletter. Until next time, this is Sustainable Winegrowing with the Vineyard Team. References: **SIP Smart Training online course 161: Use Storytelling to Sell More Wine   Cover crops make vineyards more sustainable; strategy can be marketing tool Kathy Kelley Identifying wine consumers interested in environmentally sustainable production practices Marketing Tips eNewsletter Penn State Extension Wine Business Management and Marketing Seasons of Sustainability SIP Certified What Sustainability Means to Consumers by Morning Consult Wine consumers' willingness to adopt environmentally friendly packaging practices at tasting rooms: An ECHAID analysis

#entrepreneur #smallbusiness #podcast #howtoThere are a few things that are probably the most important when it comes to growing your business.Marketing: Marketing is basically the way the people find out about you and get to know the face and purpose of your brand. Without marketing your business is non-existent.Belief: this is the acceptance that something is true. Do you accept that what you have to offer the world is needed and necessary?Execution: this means to carry out a plan to its completion. Without execution nothing is going to be completed. You have to do it.Grow your business by joining the GROW YOUR BUSINESS SUMMIT:https://www.growyourbizsummit.com/optinNehemiah Davis websites:http://greatnessDinner.comhttp://mastermindWithNeo.comFollow Nehemiah on IG: @neodaviso

Given today's oversaturated nature of digital advertising, business owners need to explore new ways of marketing their products and services… Or not so new. We invited David Fink of Postie to be a guest on our podcast and discuss the possibilities of direct mail marketing. Direct Mail for Marketing Marketing is an omnichannel game. When you use different channels, it helps you grow your business more predictably and with more confidence. Postie is a channel management technology platform for the direct mail space. Think of it as a Facebook Ad Manager for your direct mail campaigns. Targeting with Direct Mail In digital advertising, smart targeting uses segmentation and predictive mathematics to create a target population based on previous customers, or lookalike audiences. This eliminates a lot of the waste caused by showing ads to uninterested parties. Postie brings those game-changing possibilities to direct mail. Direct Mail Execution Postie makes it possible to execute direct mail marketing initiatives as close to real-time as possible.  The Importance of Analyzing Your Audience We discuss the ways you can use direct mail to gain more insight into your audience, as well as use it for promoting your product and services. Tune in to learn more about this often-overlooked form of marketing. Postie website: https://postie.com/ David Fink LinkedIn profile: https://www.linkedin.com/in/davidlfink/ Ecwid Podcast on Ecwid: www.ecwid.com/blog/podcast Ecwid Social Social Profiles: Facebook: www.facebook.com/ecwid Instagram: www.instagram.com/ecwid/ Youtube: www.youtube.com/user/EcwidTeam Twitter: twitter.com/ecwid Pinterest: www.pinterest.com/ecwid/ TikTok: www.tiktok.com/@ecwid Jesse Ness Social Profiles: LinkedIn: www.linkedin.com/in/jesseness/ Richard “RichE” Otey Social Profiles: LinkedIn: www.linkedin.com/in/richardotey/ Twitter: twitter.com/RichardOtey

Did you know I co-host a second podcast show called the Podiatry Marketing Podcast with Dr Jim McDannald, DPM, aka Big Jim Mac? At the beginning of January 2022, Jim and I thought it would be fun to create a podcast about the two things we loved most, Marketing & Marketing. Each week we take turns interviewing each other. Jim interviews me on a particular marketing subject that I'm passionate about, and then on the alternative week, I turn the tables on Jim, and he gets to choose the topic. Most episodes are less than 25 minutes long, making them easy to consume and grasp the BIG IDEA from each show. If you enjoy the Podiatry Legends Podcast, you will also enjoy the Podiatry Marketing Podcast.  If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can contact Jim and me via the Podiatry Marketing Podcast website at https://www.podiatry.marketing/contact/. Business Coaching  Are you looking for a Podiatry Business Coach who thinks differently? If you are, please email and let's chat to see if we're a good fit for each other. Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30. YouTube Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.  Podiatry Business Owners Club Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.  12-Week Podiatry Business Reboot Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 

The Bowhunter Chronicles Podcast - Episode 232 - Huntworth Heat Boost - Tracy Breen This week on the podcast Adam sits down to talk with Huntworth spokesperson Tracy Breen about his journey into the outdoor industry, the differences in marketing and branding as well how marketers are in some ways taking the fun out of hunting. Hunting History Growing up in a Taxidermy shop Getting started in outdoor writing Branding vs Marketing Marketing and killing the fun Social media and deer shaming Turkey Hunting with dogs Huntworth product quality Huntworth and their partners Heat Boost Graphene Technology https://www.hhausa.org https://www.honorflight.org https://www.zingerfletches.com https://huntworthgear.com/ https://www.lucky-buck.com https://www.adjustablereddot.com https://www.spartanforge.ai - save 25% with code bowhunter https://waypointtv.com/#podcast  If you like what we are doing and want to see more, please consider checking out our Patreon account. Any funds generated through our Patreon account are funneled right back into the podcast to help fund equipment, hosting fees and gear for reviews and giveaways and as always future hunts.  http://bit.ly/BHCPatreon   http://bit.ly/BowhunterChroniclesPodcas Learn more about your ad choices. Visit megaphone.fm/adchoices

“We don't look deep enough; so, we don't think deep enough,” Flint McGlaughlin teaches in Website Wireframes: 8 psychological elements that impact marketing conversion rates (https://meclabs.com/course/sessions/website-wireframes/).When I brought up this lesson with our latest guest, and the complex thinking that needs to go into our marketing, she said, “I love how you mentioned psychology because I think that is such a critical part of it…” and went on to share the deep thinking that must focus business strategy and prioritize the tasks necessary to achieve that strategy.You can hear that lesson, and many more lesson-filled stories, from Tara Robertson, Chief Marketing Officer, Bitly (https://bitly.com/), on this episode of the How I Made It In Marketing podcast.Robertson has managed teams of 50 people in her career and is currently in charge of a team of 20 people (and growing).Bitly has 10 million monthly website visitors. In 2017, Bitly raised $63 million in additional funding from Spectrum Equity, which gave the growth equity firm a majority stake in Bitly.Listen to my conversation with Robertson using this embedded player or click through to your preferred audio streaming service using the links below it.Stories (with lessons) about what she made in marketingSome lessons from Robertson that emerged in our discussion:You don't know what you don't know.Focus and prioritization are critical to your success.Marketing shouldn't be about driving demand; it's about driving value.Never be afraid to ask for help.Form a shine crew.Understand bias.Related content mentioned in this episodeMarketingSherpa (https://www.marketingsherpa.com/) – marketing case study articlesHow I Made It In Marketing podcast (https://marketingsherpa.com/podcast)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Get more episodesTo receive future episodes of How I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters

Brandon outlines 9 essential metrics of marketing and why you should be tracking them for your company's marketing.CONNECT WITH USClaim Your Spot  on Our Weekly Newsletter to Get Your Marketing Edge Join over over 17,400 other subscribers https://edge.ck.page/29a495910fSHOW NOTESThe 9 Essential Metrics of Marketing Marketing as a Percent of RevenueChurn or Customer Attrition RateCustomer Acquisition Costs (CAC)Customer Lifetime Value (LTV)Net Promoter Score (NPC)Time to Payback CACContribution MarginCost Per LeadGoal CompletionsListen to the episode to learn what each one means and how you should be tracking these metrics in your marketing campaigns.Please be sure to hit "Subscribe" so you don't miss any episodes! PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 17,200 subscribers and counting--> https://edge.ck.page/bea5b3fda6SHOW INFORMATIONMARKETING Podcast Websitehttps://PodcastOnMarketing.comOTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKBUSINESS PLAN PodcastEverything you need to know on how to write a business plan in 11 slides.https://businessplan.buzzsprout.comThe Brandon White ShowRanked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.comPRODUCTIVITYProductivity tips in under 5 minuteshttps://podcasts.apple.com/us/podcast/productivity/id1694396715

So many times as entrepreneurs we are just flying by the seat of our pants. On today's episode, we are going to help you get grounded in some solid business and marketing principles that you seriously can not live without. Join us today to learn about The Heart of Marketing Framework. Want more Business Choreography?  Check out…   Website: Bizchoreo.com BC Group: https://bizchoreo.com/group  

Curious about what it takes to start a career in marketing? HenHouse Brewing Marketing Strategist, Ashlyn Robinson, shares her path within digital marketing, what classes to take, and how to network. We also discover both of our love for the same artist. Tune in to get her advice! HenHouse Brewing: https://henhousebrewing.com/ HenHouse Brewing Company YouTube: https://www.youtube.com/channel/UC7UdDaDBw-m0MeEo5ErrSvw WHAT TO WATCH NEXT: Financial Aid Expert Shares Everything You Need to Know (get more aid, when to appeal, manage loans) https://www.youtube.com/watch?v=x5_hm0QACco

You are the magic in your marketing, the reason everything works. If you've been focusing outside of yourself to create that magical connection, you've looked beyond the mark! On today's episode I'm breaking down the next step in authentically automating your marketing! In fact, there are five steps, and I've got all the goodies for you. Also grab the Quiz Playbook here- www.quizplaybook.com 

What habits can you build to become rich? Listen in to this episode with Rob to hear the top 15 habits he has found millionaires and billionaires have in common, some of them may surprise you! KEY TAKEAWAYS  Curiosity: Never stop asking questions, you can learn from everyone. Full Responsibility: If you take full responsibility for everything then you have the power to change and control it. Trends and early market movement: It isn't about being the first into something but simply about spotting it and getting in early enough. Energy: You need endurance and enthusiasm to go the distance. Self Education: You don't stop learning when you leave school. The more you learn, the more you earn. Consistency: It's all about being consistent and persistent in everything you do. Continual solutions to problems: Your reward for solving a problem is a bigger one. Know the difference between a goal and reality! Serving vast numbers of people: If you want to increase your wealth you need to increase the people your serve. Partnerships, collaborations and joint ventures: If you want to scale you need people around you and a great team. Sales and Marketing: Marketing is the fuel, sales in the engine. Get good at generating leads, converting them and focus on your processes. Making a profit: Turnover is vanity and profit is sanity, ensure everything you do has a healthy profit and keep a close eye on your margin. Managing emotions and accepting criticism: If you can manage your emotions then you can master all areas of your life including your wealth. Building multiple income streams Avoiding time drains: Do not do anything that is not a high priority. Do you know your key result areas and your high income tasks? Learn where you should be saying no and protecting your valuable time. BEST MOMENTS   “There's no such thing as self-made” “They don't give the blame they take the responsibility” “If you want to go fast go alone, if you want to go far go together”   VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK's No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything”   CONTACT METHOD Rob's official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information.