Podcast appearances and mentions of ainsley moir

A common theme among food & beverage entrepreneurs, as well as in almost any industry, is settling on the "Just For Now" branding that gets you by until you make more money. Do you start going to the gym once you lose 10 lbs? No! You get your ass in there and start doing the work and the results come later. The other problem with this way of thinking is it gets you "Just For Now" results, i.e. don't expect your brand to be successful if you aren't willing to invest the time and money into it that is necessary. Ainsley Moir, the Founder of Healthy Food & Beverage Group, joins us to share her extensive knowledge of creating successful CPG food & beverage brands and why the struggle to fight off shiny object syndrome and play #thelongergame with your brand is real. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is Ainsley Moir. Ainsley helps passionate food founders turn their great-tasting products into profitable businesses and irresistible food brands. They offer strategic consulting to help established CPG brands discover how to optimize their business, offer strategies for brands to understand how to break through in the market, and training for food founders to focus on having an irresistible food brand for shoppers and retailers. She likes exploring new cities, trying the latest food & beverage products, hiking, and studying the human mind. You can find her at... Website: https://www.HealthyFoodandBeverageGroup.com Find her on LinkedIn: https://www.linkedin.com/in/ainsley-moir-595b0b1/ Find them on Instagram: @ainsleymoir Find them on Facebook: https://www.facebook.com/ainsley.moir/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, at a time when podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

Have you created just another product, or have you created a ‘go-to' brand that people cannot get enough of?In this episode I talk to Ainsley Moir, a marketing and branding expert, author and podcast host who turns great tasting food products into unforgettable food brands.We answer some of the most compelling questions that you, a brand owner, should be asking.In my conversation with Ainsley, you'll find out what your brand attributes are and how to use them when pitching to a retail buyer so they pay you attention and range your product.It's what you want, right?If you're not selling through retail, Ainsley also gives you insight into how to make your brand stand out when selling direct to consumer. Especially when there's so much competition. You need your brand to get beyond the noisy marketplace and make an impact.I also ask Ainsley to talk about some of the breakthrough brands she sees as a cut above the rest and why they're worth looking at. They're very clever!Links & ResourcesInstagram: @ainsleymoirBook: Branding Beyond Logos: Stand Out, Sell More and Turn Customers Into Advocates With These 17 Brand Building ElementsIf you haven't listened to episode 5 (15 mins) on Surviving pitch rejection. What to do to get a YES, listen here.And, I invite you to come and join my community of female foodpreneurs, and catch up on the conversations, in Kiosk. For Women in Food and Drink, my free Facebook group.This episode is brought to you by Foodpreneurs Formula®, my business acceleration coaching program for packaged food and drink brand owners ready to scale, and my free on-demand masterclass that gives you the framework to help you navigate your scaling journey.

Ainsley Moir created the Healthy Food & Beverage Group to help driven food founders just like yours make your mark on the packaged food industry. At the Healthy Food & Beverage Group they blend the worlds of big food brands with small food brands so you can get in more stores, in more homes and build the food business you've been dreaming of. In this episode Ainsley and Adam cover some of the most popular trends in the world of food packaging today. Which ones should you consider and which aren't going to take you anywhere? Find out on this episode of the Food Business Podcast Looking to up your packaging game to make an impact on the shelf? Go to aviditycreative.com right now and book your Strategy Session with Adam and leave with actionable items to help you get to the next level. --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

Welcome to the Food Founders Podcast! In this episode you'll hear why this is THE podcast for packaged food and beverage companies that want to launch, grow or scale their brand. You'll hear why the show was started, some background about your host, Ainsley Moir and what to expect from upcoming episodes. See acast.com/privacy for privacy and opt-out information.

Are you looking to launch a Food and Beverage (FAB) Startup and want to get your product onto grocery store shelves, but can’t seem to figure out how to navigate the large corporate bureaucracy? Here’s the bad news… the large CPG brands can’t either.  But here’s the GOOD news… the large CPG brands are so slow that you can still beat them at their own game if you know what to do. Today’s guest, Ainsley Moir, is a veteran of the FAB world, working for big brands such as Coke, Campbells, Vitamin Water, and more. She has been in the boardroom meetings for these large companies with infinite bank accounts and decades-long relationships with retailers. The disturbing news is they still take 4 YEARS to launch new products. Ainsley believed that this was way too slow and so on evenings and weekends she successfully launched her own FAB. coffee startup using proven corporate marketing strategies with startup speed. In this episode, Ainsley walks you through exactly what retailers want for you to get your product in stores.  You will learn:  The single piece of paper (double-sided) you need to get your product into a retail store How to find CPG buyers and get a meeting What it is that Food and Beverage buyers actually want (and it’s not flavor) How to test your message and assumptions about your market cheaply before you blow a bunch of money developing a product no one wants Why some products lose money for each unit sold… and how to avoid it How to get proof of demand before you’ve even sold a single item Want to learn more about how to get your FAB product off the ground? Check out AinsleyMoir.com **** Want to work with Khierstyn directly to launch and scale your product? Go to www.workwithKR.com to learn more.

Join me in conversation with Ainsley Moir of The Healthy Food & Beverage Group as we discuss WHY your delicious product is only one ingredient in your food business's success. In today's episode, we cover Ainsley's three key components that you must have in place in order to avoid your business becoming “another expensive hobby.”   Click here for the full show notes which include information on Ainsley's summit, the two examples of stellar brands that we mention in today's show, and a link to my favorite book on getting more done.   This episode is supported by The Food & Beverage Business Growth Summit, one of my favorite free resources for emerging food and beverage brands. I'm honored to be a part of this annual summit, where Ainsley brings together seven days worth of free interviews and content for food & beverage businesses. The summit starts again on September 23rd, 2019, and you can sign up now, for FREE, by clicking here.   Don't forget: continue the conversation with us by joining the Food Biz Wiz™ Facebook group. Click here, and see ya there!

Join me in conversation with Ainsley Moir of The Healthy Food & Beverage Group as we discuss WHY your delicious product is only one ingredient in your food business’s success. In today’s episode, we cover Ainsley’s three key components that you must have in place in order to avoid your business becoming “another expensive hobby.”   Click here for the full show notes which include information on Ainsley’s summit, the two examples of stellar brands that we mention in today’s show, and a link to my favorite book on getting more done.   This episode is supported by The Food & Beverage Business Growth Summit, one of my favorite free resources for emerging food and beverage brands. I’m honored to be a part of this annual summit, where Ainsley brings together seven days worth of free interviews and content for food & beverage businesses. The summit starts again on September 23rd, 2019, and you can sign up now, for FREE, by clicking here.   Don’t forget: continue the conversation with us by joining the Food Biz Wiz™ Facebook group. Click here, and see ya there!

Whether you’re just starting out or scaling your food or beverage business, there are so many things to do that you can’t possibly do them all (well) at the same time.  The key is to figuring out how to prioritize so you can turn your laser-like focus into a competitive advantage. Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva talks with Ainsley Moir, Founder and Lead Brand Strategist of the Healthy Food & Beverage Group, about how to set your priorities with a Strategic Mapping exercise, including the 8 Strategic Priorities Katie had adapted specifically for food and beverage companies.  You’ll also hear how Katie and Ainsley recommend finding the right people and resources at the right time for your business. In This Episode: The 8 Strategic Priorities you need to consider for your business. What the CUBES method of goal setting is and how to use it. Why small teams especially need to focus on focusing. What you can get from the two RFB Round Table Mastermind groups for early-stage and scaling brands. Why it’s important to align every member of your team around your brand strategy. More info about the Food and Beverage Growth Summit that Ainsley hosts. Resources: RFB Round Table Mastermind Groups The Food and Beverage Growth Summit  Ep #24: Building Trust With Brand Consistency Build Your Healthy Food and Bev Facebook Group  Real Food Brands Marketing Roundtable Facebook Group Real Food Brands website (download your Brand Checkup Scorecard here)

Ainsley tells you how to build a brand that isn't just about you. She also tells you why she is such sloth. http://www.HealthyFoodAndBeverageGroup.com. Go To https://www.808Podcast.com or I'll stick my finger in your dinner.

Ainsley Moir, Founder and Chief Brand Engineer of Engineer Your Brand, joins Katie Mleziva on the Real Food Marketing Brands Podcast to discuss the value of consistency in everything you do in both the front end and backend operations of your business in order to build your food or beverage brand.     In This Episode:  Why Ainsley was inspired to start her own company while working in CPG at a large food company.   How taking a brand management mindset will help you and your team build your brand.  Why your brand is more than a logo, and your marketing is so much more than advertising and promotions!  “The Four P’s of Marketing”  Pricing  Product  Placement  Promotion      Why you must have consistency in your branding across ALL areas of your business.  How packaging consistency helps customers trust your brand more  How small things matter, and simple tweaks can often lead to better brand consistency and building trust.  A special deal for listeners to access Ainsley’s Build Your Healthy Food & Beverage Business Virtual Summit. Resources:  Engineer Your Brand  Access the Build Your Healthy Food & Beverage Business Virtual Summit   Branding Beyond Logos (book)  Real Food Brands Marketing Roundtable Facebook Group  Real Food Brands (scroll down to access the Brand Checkup Scorecard)   

Branding. It's a word that everyone like to throw around in business, but do you REALLY know what it is? More importantly, do you know how to properly brand your product, service or idea? If you're like most people, you think you might have an idea, but it rarely shows up in practice. The good news is that Ainsley Moir and I discuss the finer points of branding along with providing REAL and PRACTICAL examples of how to do it in your business. This is an episode you don't want to miss! Ainsley's Book: https://amzn.to/2S38o4N Ainsley's Website: https://engineeryourbrand.com/ I would love to connect with you on Twitter: @bccg_main You can also follow me on Instagram for motivating graphics and stunning images: @bluecollarconsulting --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/theprofessionalpodcast/message

On this episode of the CEO CHATS, The Brown Girl CEO is interviewing our favorite Canadian, Ainsley Moir, on her amazing book Branding Beyond Logos. She is taking the branding game by storm with educating her clients and her audience on the true guns and butter to branding a business. This episode is giving you every bit of how to go from “how do i start a business” to “I am branded, marketed, and thriving”. KEEP UP WITH AINSLEY MOIR www.instagram.com/ainsleymoir/ --- Support this podcast: https://anchor.fm/ceochatspodcast/support

On this episode of the CEO CHATS, The Brown Girl CEO is interviewing our favorite Canadian, Ainsley Moir, on her amazing book Branding Beyond Logos. She is taking the branding game by storm with educating her clients and her audience on the true guns and butter to branding a business. This episode is giving you every bit of how to go from “how do i start a business” to “I am branded, marketed, and thriving”. KEEP UP WITH AINSLEY MOIR https://www.instagram.com/ainsleymoir/ https://engineeryourbrand.lpages.co/book-order-page/ FOLLOW US ON ALL PLATFORMS AND JOIN THE FACEBOOK GROUP TO BE THE FIRST TO KNOW ABOUT EPISODES, WORKSHOPS, AND EVENTS FOR THE BIZNESS BABE ARMY EMAIL: info@biznessbabearmy.com IG: www.instagram.com/biznessbabearmy FB: www.facebook.com/biznessbabearmy FB GROUP: facebook.com/groups/biznessbabearmy WEB: www.biznessbabearmy.com

Today we'll spend some time talking about how to engineer your brand, lead up and transition with the Owner and Chief Brand Engineer of Engineer Your Brand, Ainsley Moir. Our guest, Ainsley Moir is a global branding and marketing expert with more than 10+ years of experience working with both big companies and small to mid-size businesses. When she was studying, Coca-Cola for her was a dream brand because of its strong brand-love. It gave her a great framework to build something that lasts and connects with people. Today she talks about her passion for building brands, from taking something from scratch and being able to build something up or taking something that's there and being able to improve it! In this episode, you will... Hear about Ainsley's background Discover how Engineer Your Brand was born Learn how to bring your vision to life Realize the importance of building your brand Learn more about how to improve your brand INSIGHTS: "I don't believe that any great companies out there don't just happen, they are engineered." "When you love what you're doing it never seems like work and it's so fun to help people to really bring their dreams to life." "Progress is better than perfection." RESOURCES: Engineer Your Brand Twitter: @AinsleyMoir Twitter: @EngineerUrBrand

Ainsley Moir has always wanted to make an impact. Growing up she dreamed about working for global companies like Coca-Cola where she could use her marketing skills to shape the world’s biggest brands. So, she did. She spent a decade in corporate life before awakening to the fact that if she was working this hard to grow someone else’s brand, why can’t she just apply that energy to a business of her own. She tested a few different side hustles before picking one and taking the plunge to full-time free. Ainsley gets real about that transition - how she totally freaked out just weeks before quitting and the types of conversations she had to have with herself to make sure she did it anyway. In this episode, Sam and Ainsley discuss: How early mentors helped Ainsley land dream jobs The disconnect she felt working in Consumer Packaged Goods Various side hustles Ainsley tested on evenings and weekends How content marketing is helping her land clients The critical role branding plays in growing a business ~Links: Follow AinsleyVisit Engineer Your BrandFollow SamJoin the Freedom Lifestyle Community Epic partner alert ~ Fiverr.com is the world's largest online marketplace for freelance services, beginning at just $5 per job. Their model is geniusly simple and the innovators behind this awesome brand are coming to Toronto on June 5th to host a free event.Yes, we're all invited! ~About the show: Freedom Lifestyle represents the movement towards freedom in life and work. We interview entrepreneurial people who've created a lifestyle of independence, that's on their own terms. We discover their version of the Freedom Lifestyle, learn how they got there and reflect on the impact its had.