Food Founders™ Podcast

Food founders Eli & Grace of Absurd Snacks share their journey in creating a new line of nut-free and allergy-friendly trail mix. They share how a university class fueled the creation of Absurd Snacks, which was inspired to address the serious food allergies of a fellow classmate. Eli and Grace discuss the challenges they faced such as finding ingredients free from allergens and managing the production process. They touch on their use of social media platforms to build community and spread the word about their product. Learn more about Absurd Snacks here: https://absurdsnacks.com/Want support growing your food business? Visit https://bit.ly/47j5Bs3Get The Blueprint to having a Food Brand That Sells here: https://bit.ly/3RMMCiw Hosted on Acast. See acast.com/privacy for more information.

Hear how food founder Sandrew from Neeva Shaker Cereal, a high protein full flavor cereal brand went from idea to a growing D2C brand with 80+ retail locations and growing across the country in the last 18 months. Sandrew shares how he initially pitched the product to gym members, gradually expanded into local supplement stores, and eventually attracted a wider audience with the help of mom influencers. He talks about the struggles and triumphs of starting a business and managing its growth with a. young family and another business to run and how he landed an audition on Dragon's Den for his Shaker Cereal. Learn more about Neeva here: https://neevasnacks.com/Want support growing your food business? Visit https://bit.ly/47j5Bs3Get The Blueprint to having a Food Brand That Sells here: https://bit.ly/3RMMCiw Hosted on Acast. See acast.com/privacy for more information.

We're talking with Angela Vranich, the brains behind Little Spoon, as she takes us on an exciting journey of redefining children's nutrition. Join us as Angela shares the story of creating a brand that not only fills tummies but also warms hearts. Learn how Little Spoon's innovative approach, from fresh baby food to the recent Biteables launch has become a game-changer for parents seeking wholesome options. Hear how Little Spoon's DTC approach helped them grow quickly, build relationships with their customers, and how filling gaps in the market allows them to keep their customers coming back longer.Learn more about Little Spoon here: https://www.littlespoon.com/Want support growing your food business? Visit https://bit.ly/47j5Bs3Get The Blueprint to having a Food Brand That Sells here: https://bit.ly/3RMMCiw Hosted on Acast. See acast.com/privacy for more information.

Hear why Top Note has leaned in on getting awards of recognition to help drive the focused growth of its Tonic Water brand. Mary and Ainsley dive into building a premium brand and what to focus on when building a brand good enough for Michelin Star restaurants, premium bars and discerning audiences. Celebrate National Gin & Tonic Day by tuning in and hear how this tonic brand is elevating the industry. Learn more about Top Note here: https://store.topnotetonic.com/Want support growing your food business? Visit https://bit.ly/47j5Bs3Get The Blueprint to having a Food Brand That Sells here: https://bit.ly/3RMMCiw Hosted on Acast. See acast.com/privacy for more information.

Ainsley sits down with Marilyn Yang, the food founder of Popadelics, as they dive into the strategies that led to the growth of the industries hottest mushroom chip. Marilyn shares her insights on tapping into macro trends, focusing on high returns, and making informed investments to help drive your chances of success in the food industry. Discover the do's and don'ts directly from Marilyn's experiences, providing valuable guidance for entrepreneurs navigating the competitive world of food entrepreneurship.Learn more about Popadelics here: https://popadelics.com/Want support growing your food business? Visit https://bit.ly/47j5Bs3Get The Blueprint to having a Food Brand That Sells here: https://bit.ly/3RMMCiw Hosted on Acast. See acast.com/privacy for more information.

Listen in as we talk to Todd Goldstein, the food founder of Whoa! Dough, and explore the secrets behind his business success using omnichannel strategies. Todd shares insights into the importance of aligning brand values, listening to customer feedback, and the incredible journey of turning Whoa! Dough into a thriving business. Discover the keys to mastering omnichannel approaches and gain inspiration from Todd's entrepreneurial journey in the competitive food industry.Learn more about Whoa! Dough here: https://www.whoadough.com/Want support growing your food business? Visit https://bit.ly/47j5Bs3Get The Blueprint to having a Food Brand That Sells here: https://bit.ly/3RMMCiw Hosted on Acast. See acast.com/privacy for more information.

Listen in as Nikki Seaman, food founder of Freestyle Snacks shares her experience reimagining the beloved olive industry. Nikki and Ainsley dive into the crucial role of packaging, the quest for aligned partners, and the resilience needed to overcome obstacles, especially the daunting prospect of hearing 'no' in your food business.Learn more about Freestyle Snacks here: /www.freestylesnacking.comWant support growing your food business? Visit https://bit.ly/47j5Bs3Get The Blueprint to having a Food Brand That Sells here: https://bit.ly/3RMMCiw Hosted on Acast. See acast.com/privacy for more information.

Listen in as Orleatha Smith of Sip Herbals sits down and discusses how it's important to be flexible in a business partnership and why. Hear how she talks about the need of aligning your brand to your own values, how customer feedback should be listened to, and Sip Naturals' incredible journey, turning a $7,000 Kickstarter into a $100,000 business in just 12 months.Learn more about Sip Herbals here: https://sipherbals.comWant support growing your food business? Visit https://bit.ly/47j5Bs3 Get The Blueprint to having a Food Brand That Sells here: https://bit.ly/3RMMCiw Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Food Founders® Podcast, we sit down with Rawmantics Chocolate's founder Kasia Bosne and discuss her career shift from high fashion to the CPG industry. Hear what made her decide to make the switch and her advice for you on starting your food brand. She talks about when the customer is right, when you should follow your gut, and why you should be patient.Learn more about Rawmantic Chocolate here: https://rawmanticchocolate.com/Want support growing your food business? Visit https://bit.ly/47j5Bs3Get The Blueprint to having a Food Brand That Sells here: https://bit.ly/3RMMCiw Hosted on Acast. See acast.com/privacy for more information.

In this episode, we dive into the entrepreneurial journey of pioneering a food revolution with Pluck Ancestral Superfood Powder. Discover the secrets to driving early adoption as we explore the strategies that placed Pluck at the forefront of making the benefits of organ meat more natural and more accessible to everyday households. Food Founder and Chef James Barry, shares his experiences in creating a whole new category in the food industry, disrupting the market with value-based pricing, and reshaping consumer attitudes toward organ meat. This is not just about introducing a product—it's about inspiring a shift in the cultural landscape of health and nutrition.Tune in to learn how Pluck navigated the challenges of market education, months of FDA and USDA regulatory roadblocks, and shifting consumer mindset around how they can get more ancestral superfoods into their everyday life. Learn more about Pluck here https://bit.ly/3Qv9hPP. Use code FOODFOUNDER at checkout to save 10% Interested in starting or scaling your packaged food brand? Let's chat! https://bit.ly/47j5Bs3 Hosted on Acast. See acast.com/privacy for more information.

2024 is YOUR year! ! In this must-listen episode, host Ainsley, a seasoned expert in the food and beverage industry, unveils the top five trends that will shape the year. Get ready for a game-changing session packed with insights on leveraging omnichannel strategies, economic resilience, the power of AI, and the magic of human connection for your brand. This episode isn't just about what's trending; it's a blueprint for outsmarting the competition and propelling your business to new heights. Tune in now and let's transform your business in 2024.To get more support growing your food business in 2024 visit https://bit.ly/47j5Bs3 Hosted on Acast. See acast.com/privacy for more information.

Sit down with us as we talk to Chelsie Hodge, the food founder of Blender Bites, and hear how she created a new frozen food category. Listen to what she learned along the way about manufacturing, marketing, and profitability and the advice she has for fellow food founders. She shares how she was able to get her product into 5,000 retail stores across two countries and what she's still learning along the way. To learn more about Blender Bites visit https://blenderbites.com/To learn about growing your food business, visit https://bit.ly/47j5Bs3 Hosted on Acast. See acast.com/privacy for more information.

In this final episode of our 3 part mini series Ainsley shares five transformative mindset tools that have revolutionized not only her life but also the journeys of numerous food entrepreneurs she's mentored. These straightforward yet powerful techniques are more than just tips; they're the catalysts for monumental change. They promise to reshape your approach to business and life, setting the stage for extraordinary success in 2024 and beyond. If you're ready to make 2024 your best year yet, the Food Founder® Inner Circle is where you want to be! Sessions start in January so don't miss this limited opportunity to be part of a winning group of food founders committed to success in 2024 and beyond. Register now at https://bit.ly/47uIZVh Hosted on Acast. See acast.com/privacy for more information.

Are you a food founder who's hungry for success but feel like something's holding you back? You have big goals, you work hard at them, but you just can't seem to hit them or hit them consistently? In episode 2 of our 2024 Success Strategies mini series Ainsley dives into how to reframe just one simple question you ask yourself so you can get to the root of what's truly been holding you back. If you want more for your business and your life, this one simple reframed question can give you the key to unlock your next level of success across all areas of life. This is an episode your future self just can't afford to miss. Let's continue building your business for success into 2024! Join me for the Irresistible Food Brand Bootcamp kicking off December 4th where I'll personally help you build your food brand that sell. Register today for free at https://bit.ly/3udvlHu Hosted on Acast. See acast.com/privacy for more information.

Welcome to the first of the three part series '2024 Success Strategies'. This mini series is for food founders who are committed to upleveling their business and winning in 2024. In this episode, we explore how the right technology, smart marketing, and a skilled team can elevate your business and move it into being a more sophisticated operation in 2024. Whether you're planting the seeds of a fresh venture or nurturing an food established brand, these insights are your foundation for success as 2024 approaches. Let's continue building your business for success into 2024! Join me for the Irresistible Food Brand Bootcamp kicking off December 4th where I'll personally help you build your food brand that sell. Register today for free at https://bit.ly/3udvlHu Hosted on Acast. See acast.com/privacy for more information.

Co-food founders Nicole Cardone and Deborah Gorman share how SorBabes went from farmer's market to lining grocery store shelves. The team opens up about how they've evolved and grown over the years, how they approach strategic innovation for growth and how their complimentary skills have helped them go from strangers to sisters as they've grown this business together. To learn more about SorBabes and Fudgy Pop visit https://www.sorbabes.com/ and https://www.fudgypop.com/ To learn about growing your food business, visit https://bit.ly/47j5Bs3 Hosted on Acast. See acast.com/privacy for more information.

Listen in as food founders Dissaya Theerakaosal & Mary Bentdahl share how they're disrupting the meat alternative industry by offering a simple 6 ingredient solution to shoppers. Hear how they've evolved Shroomeats' from refrigerated to shelf stable, how they manage overseas productions and why they see patience is key to the long term success for food brands. These founders open up about distributing tasks between co-founders, their primary focus for marketing and what they'd do differently if they had to start all over again. To learn more about Shroomeats visit https://www.shroomeats.co/To learn about growing your food business, visit https://bit.ly/47j5Bs3 Hosted on Acast. See acast.com/privacy for more information.

Tune in as Ainsley dives into the 4 key areas every food founder wants to focus on right now to build a better food business for the future. Learn why pressure isn't always bad and how a change in mindset can be the thing that really pushes a food brand forward in today's market. As the food industry and the global economy are shifting, these 4 areas will help your food brand not only stand up but also stand out out perform the market, To learn about growing your food business, visit https://bit.ly/47j5Bs3 Hosted on Acast. See acast.com/privacy for more information.

Listen in as we sit down with food founder Leslie Danford and discuss how Vitaminis went from online only to joining other health food brands on the shelves in retail locations. She discusses the importance of placement in retail stores and why learning where your product fits in with other products is key to retail sales. She shares what she learned going from online only to brick-and-mortar locations, omnichannel marketing, and learning along the way. We discuss social media and organic marketing versus paid ads and why email marketing is her preferred way to connect with consumers. To learn more about Vitaminis visit https://vitaminisbrand.com/To learn about growing your food business, visit https://bit.ly/47j5Bs3 Hosted on Acast. See acast.com/privacy for more information.

Join us as we explore the journey of Emmy's Organic. From its modest beginnings at a farmer's market to now gracing the shelves of over 15,000 doors nationwide, their tale is nothing short of inspiring. Dive deep into their adept navigation of distribution challenges, learn about their tactical marketing approaches, and the nuances of collaborating with both indie and major distributors. Plus, get an exclusive insight into their upcoming product launch. For every food founder eager to broaden their horizons while preserving their brand's essence, you won't want to miss what food founder Samantha Abrams has to share. To learn more about Emmy's Organics visit https://emmysorganics.com/To learn about growing your food business, visit https://bit.ly/47j5Bs3 Hosted on Acast. See acast.com/privacy for more information.

Tune in to hear why Food Founder Adam Melonas of FastFood™ believes every aspect of a product is integral to the brand's perception and overall success. Adam shares how he obsesses over every detail to ensure everything aligns to the big vision he has for FastFood™, the time released energy for endurance athletes. Adam dives into how he created patented technology for his products, his grassroots marketing approach and his continuous pursuit for excellence across everything the brand does. To learn more about FastFood™ visit https://lovefastfood.com/To learn about growing your food business, visit https://bit.ly/47j5Bs3 Hosted on Acast. See acast.com/privacy for more information.

This week, we stir up the world of mixology with Fresh Victor® 's food founder, Ken McKenzie. Join us as we dive into the art and science of his journey in creating premium mixers made from fresh, cold-pressed juice. Hear how his love for making drinks for friends turned into a business idea. Discover the innovation and passion that drive Fresh Victor® 's creations.To learn more about Fresh Victor® visit https://shop.freshvictor.com/ To learn about growing your food business, visit https://bit.ly/47j5Bs3 Hosted on Acast. See acast.com/privacy for more information.

Tune in and hear from industry trailblazer Stu Davidoff, the founder of Gigantic—a visionary brand transforming the vegan candy bar landscape. Discover the secrets behind crafting irresistible treats without compromise, as he explains the journey, challenges, and triumphs that have shaped the evolution of plant-based sweets.To learn more about Gigantic Candy visit https://giganticcandy.com/To learn about growing your food business, visit https://bit.ly/47j5Bs3 Hosted on Acast. See acast.com/privacy for more information.

Get ready for an insightful episode where we dive into the fascinating story of Cowboy Wagyu and Umami® as they unite a community to revolutionize the meat industry through the incredible world of Wagyu beef. Join us as we sit down with Ryan, a former insurance manager turned adventurous farmer, as he shares his courageous decision to start a Wagyu farm business and the unforeseen impact it has had.In this conversation, Ryan sheds light on what sets Wagyu beef apart from other types of beef, uncovering its exceptional qualities that make it stand out. He passionately explains why Wagyu beef offers an unparalleled taste and tenderness that discerning food lovers can't resist.But Ryan's journey wasn't without its challenges. He openly shares the unique hurdles he faced when transitioning from the insurance industry to becoming a Wagyu farmer. From the intricacies of raising Wagyu cattle to the ins and outs of running a successful farming business, Ryan provides valuable insights and lessons learned from his experiences.What truly sets Cowboy Wagyu and Umami® apart is their dedication to building a supportive community. Ryan gives us a behind-the-scenes look at how these remarkable entities have fostered a network that benefits everyone involved. It's inspiring to witness the unity and collaboration among farmers, ranchers, and enthusiasts, all working together to elevate the Wagyu beef industry.This episode invites you to discover the power of community and the unexpected rewards that come from taking a leap of faith. Ryan's story serves as a testament to the transformative potential of pursuing passion and embracing new paths.So, join us as we explore the captivating world of Cowboy Wagyu and Umami®, where Wagyu beef becomes a catalyst for change and a source of unity. Get ready to savor the unique flavors, feel the camaraderie, and witness the impact of this meat revolution that continues to unfold. Hosted on Acast. See acast.com/privacy for more information.

Hear Food Founder Amy Lacey share how she went from stay at home mom suffering from an auto immune disease to creating the very first Cauliflower pizza crust and eventually selling to a Venture Capital firm. Created as a way to manage her health and still enjoy pizza with her kids, Amy shares the 5 P's that naturally and organically led to her success even with lost of bumps along the road. Learn more about Cali'Flour Pizza here - https://califlourfoods.com/Join the waitlist for the Food Brands That Sell course here https://www.ainsleymoir.com/food-brands-that-sell-waitlist Hosted on Acast. See acast.com/privacy for more information.

Brave Good Kind found a niche within the traditional jerky market. By niching down on what the market has been missing, they've been able to enter 5,000 doors in the past 2 years. With a focus on the customer being the hero and building a remarkable brand, food founder Prabal shares how Brave Good Kind is making shifts in the industry and gives insight into build a business you're proud of, why having a short term memory is key to being a founder and the key marketing strategies they've used to help them grow. Hosted on Acast. See acast.com/privacy for more information.

Hear food founder Ruth Elnekave share the exciting story of Joyà. Discover how Ruth's personal health journey sparked the creation of this game-changing functional wellness brand and the career shift she made from lawyer to full time food founder. Join Ainsley & Ruth as they discuss what led to Joyà's recent rebrand, how they managed the rollout of the rebrand and why they decided to be in both retail and online. Since health is at the heart of everything Joyà does, you'll also hear how Ruth balances life and the demands of leading an expanding food brand. Tune in to hear how Joyà is changing the functional wellness space and how the mission behind it leads their decisions for growth. Learn more about Joyà here - https://www.thejoyalife.com/Get the roadmap to launch a successful food brand here - https://bit.ly/3ttYkBb Hosted on Acast. See acast.com/privacy for more information.

Great ideas are borderless. In this episode, learn how Caffi has been making the the french press experience more seamless. Joe shares the big shifts he made from when he first started to now that made getting into stores so much easier and how he's used what he's learned to expand across the country and build lasting relationships with his retail partners. _________________________________________________________To learn more about Caffi Canada visit - https://www.caffi.ca/Learn how you can build a packaged food or beverage brand and avoid the costly mistakes that can come with it here - https://www.ainsleymoir.com/services-web Hosted on Acast. See acast.com/privacy for more information.

When food founder Lauren struggled to find a healthy cake for her baby's first birthday, she decided she'd create her own. She soon realized many other moms were also on the hunt for a healthy SmashCake they could feel good about giving their child and that's when she decided to take this idea and turn it into a business. In this episode Lauren dives into why this idea of all the ideas she's had was the one she decided to turn into a viable business, how having the support of others has helped her manage the growth of the business and how building connection with her target audience has been a game changer for growth. _______________________________________________To learn more about Bare Belly's SmashCake visit https://smashcakemix.com/ Hosted on Acast. See acast.com/privacy for more information.

When best friends Ronit & Vida both found themselves struggling to conceive they had a lightbulb moment. Here they were, taking tons of vitamins everyday to improve fertility, yet the other part of the equation, the males in their lives weren't taking anything to improve their fertility. This lightbulb moment led them to create WeNatal and transform the prenatal industry. Not only from a supplementation side, but from how couples view conception from a mind and body perspective and how both men and women can improve their health to increase their chances of a healthy pregnancy. In this episode hear the strategies that led to the successful launch of WeNatal and how these two friends work together to transform the prenatal and preconception industry. _________________________________________________To learn more about WeNatal visit https://wenatal.com/ Hosted on Acast. See acast.com/privacy for more information.

In this episode I breakdown how to not only understand the financials in your food business, but take charge of them. Step by step I walk you through understanding your profit, what to look at if your numbers aren't where you need them to be and my favorite tool to simply manage your numbers. _________________________________To learn more about prohitapp visit https://www.prophitapp.com/ Hosted on Acast. See acast.com/privacy for more information.

Your heartburn relief just got a makeover. After dealing with stomach issues for years, Food Founder Lucas, realized what he was taking for relief could use an upgrade. And so that's what he did. Wonder Belly took the antacid and heartburn solutions that help so many people and cleaned up the ingredients, cleaned up the packaging, brought new flavors to the market and brought the branding into what we'd expect in 2022. Lucas shares how he took his pain and turned into into his purpose and how he's been navigating a category run by industry giants. ____________________________________________________________Grab your Wonder Belly hereReady to dive deeper in your food founder journey? Learn how you can build a packaged food or beverage brand and avoid the costly mistakes that can come with it here Hosted on Acast. See acast.com/privacy for more information.

When Food Founder Vasa set out to create a Superfood Soda that gave people the soda flavors they love, he wasn't playing around, even though having fun is clearly a huge part of how he runs his business. Hear how Vasa went all in on developing Perfy with a ‘Playing to Win' mentality, how he infuses fun into his business and how he got Perfy into 1,000 doors in 12 months. ____________________________________________________________Grab your Perfy - https://drinkperfy.com/Ready to dive deeper in your food founder journey? Learn how you can build a packaged food or beverage brand and avoid the costly mistakes that can come with it - https://www.ainsleymoir.com/contact Hosted on Acast. See acast.com/privacy for more information.

Everyone faces struggles in their food or beverage business. It's how you handle those struggles that makes all the difference. Tune in to hear this counterintuitive approach to facing challenges that will not only change your business, it will transform your life. ____________________________________________________________Ready to dive deeper in your food founder journey? Learn how you can build a packaged food or beverage brand and avoid the costly mistakes that can come with it here Hosted on Acast. See acast.com/privacy for more information.

After running Endurance Tap as a side business for 5+ years something in the business finally signaled to Food Founder Patrick it was time to go full time in the business. The business needed a different level of support if it was going to grow if not now, then when would be the right time? Patrick shares how Endurance Tap has infiltrated a niche market delivering a product people couldn't wait to get their hands on. Hear what Patrick wished he'd done earlier in the business and how Endurance Tap builds raving fans for the brand that help do the selling for themLearn all about Endurance Tap here: https://endurancetap.com/Learn how you can build a packaged food or beverage brand and avoid the costly mistakes that can come with it here: https://www.ainsleymoir.com/ See acast.com/privacy for privacy and opt-out information.

Listening to market feedback and making brand led decisions has taken Drip Dash to testing different brand names, multiple different product packages and even different distribution methods. By continuously testing and being agile to change based on the results they find, Drip Dash now has a winning formula the founders, consumers and retailers feel great about. Food founder Or of Drip Dash shares how being agile has led to Drip Dash's continued success and shares advice on working with co packers that can help you find your ideal co packer faster. Learn all about Drip Dash here: https://dripdash.com/Learn how you can build a packaged food or beverage brand and avoid the costly mistakes that can come with it here: https://www.ainsleymoir.com/ See acast.com/privacy for privacy and opt-out information.

In this solo episode I share 7 of the most common mistakes food founders make that can lead to their food business struggling or even failing all together. By avoiding these common pitfalls you can increase your chances of having a food brand that sells all while building the business and life you want. In this episode I also give you a new perspective on statistics every founder hears around how many businesses ‘fail'. The statistics everyone hears isn't the full truth and so I expose what is actually happening behind the scenes when businesses ‘fail'. Want to avoid these common food founder mistakes and instead have a trusted roadmap for launching and growing your food business? Hop on the waitlist for Food Brands That Sell and get the “MBA for launching a food business” wwwfoodbrandsthatsellwaitlist.com See acast.com/privacy for privacy and opt-out information.

North America's only native tea is being revitalized by Food founder Abianne Falla of Catspring Yaupon. Bringing awareness to and driving trial for youpon tea has come with many challenges but Abianne has allowed the obstacles she faces to see new ways of doing things. Strategic partnerships, giving back to the community and diversifying the type of accounts to focus on has allowed Catspring Yaupon to not only grow as a business but expand an entirely new category. Learn all about Yaupon Tea here: https://catspringyaupon.ca/Learn how you can build a packaged food or beverage brand and avoid the costly mistakes that can come with it here: https://www.ainsleymoir.com/ See acast.com/privacy for privacy and opt-out information.

Wonder Monday knew they had to figure out how to make shipping a frozen product directly to consumers' homes work early on in if their healthy cheesecake was truly going to disrupt the frozen dessert category. Food founders Candace & Jonathan share their story of building a profitable D2C brand and what steps were taken before launching to make sure they had something people would actually pay for. Learn all about Wonder Monday here: https://wondermonday.com/Learn how you can build a packaged food or beverage brand and avoid the costly mistakes that can come with it here : https://www.ainsleymoir.com/ See acast.com/privacy for privacy and opt-out information.

Food Founder George Passintino is no stranger to entrepreneurship. Inside this episode he shares what's been one thing that's helped him with every new project he's launched and what have been the keys to making his launch of Quokka Brew his most successful venture yet. Quakka Brew is also just about to launch an NFT and so we dive into why launching an NFT makes so much sense for the Quokka Brew brand and how launching an CPG NFT can drive sales, brand love and consumer connection. Learn more about Quokka Brew here Learn how you can build a packaged food or beverage brand and avoid the costly mistakes that can come with it here See acast.com/privacy for privacy and opt-out information.

Food Founders Billie Cavallaro & Holly Heath knew from the first week in College they'd run a business together. 20+ years later, they're doing just that and helping more people get their hands on clean labeled and real tasty Keto Milkshakes. After the duo realized how great they felt from going keto, they went on a mission to make this lifestyle more accessible to the masses. Their continued focus on creating a truly great product and helping as many people as possible see the benefits of Keto has led them to get free PR most companies only dream of. Tune in to hear how these two food founders continue to get incredible PR, how they run a business together and how they stay focused and motivated through all the ups and downs and twists and turns that come with running a packaged food company. Learn more about Space Shakes here Learn how you can build a brand that gets you the PR you deserve here See acast.com/privacy for privacy and opt-out information.

Found Founder Genevive Brazelton went from selling to friends and family to now having over 100 investors and being sold all across the Pacific Northwest and shipping all across America. The Bitter Housewife started from the idea that drinking has no rules and that whether you're making an alcoholic or alcohol free old fashion, you should be able to make it exactly as you want it. Today, not only does The Bitter Housewife sell its signature bitters, they sell Bitters & Soda, an oh-so delicious bitters and soda sparkling non alcoholic canned beverage that's been taking the industry by storm. The idea for Bitters & Soda came from their most important asset, their customers. The willingness to be curious, listen and put an idea into motion paired with staying laser focused on industry trends led to the Bitter Housewife team being able to confidently launch Bitters and Soda in 2019 and now have it led the premade bitters and soda industry. Tune in to hear how Genevive listened to her customers to get to a great new product and how a recent Equity Crowdfunding campaign not only gave them the investment they needed to expand their marketing and sales efforts but also forced them to level up how they do business. Learn more about the Bitter Housewife here Learn how you can build a packaged food or beverage brand and avoid the costly mistakes that can come with it here See acast.com/privacy for privacy and opt-out information.

You can buy Big Mountain Foods in almost every major grocery store across Canada and you're starting to find them all across the U.S. now too. This mother-daughter team didn't get here overnight though. What started as a vegan restaurant in the ‘80's has now become a leading vegan packaged food company and one of the only vegan and allergen-free companies in the market. Food Founder Jasmine Bryne shares how Big Mountain Foods moved to the packaged food industry as a way to free themselves from the grind of owning a restaurant. They've since expanded with a wide range of vegan products, have a 70,000 square foot facility, and are recognized as a leading brand in the vegan food space. Tune in to hear the 20+ year journey this mother-daughter team has taken and where they're headed next. Today's episode is brought to you by Food Brands That Sell. This transformational program helps you navigate the packaged food and beverage industry and build a brand you, retailers and consumers love. Hop on the waitlist for Food Brands That Sell here https://bit.ly/3ttYkBb See acast.com/privacy for privacy and opt-out information.

In this episode I share the #1 myth most food founders believe. This one myth keeps great products from becoming the brands that can really become and keeps food founders struggling for far longer than they need to. If you're ready to understand how the food industry REALLY works, this is for you. In this episode I also share the #1 thing you can do right now to break through this myth and move your business forward. To join the Food Brands That Sell Bootcamp visit https://bit.ly/3r23Vka See acast.com/privacy for privacy and opt-out information.

Dressing up as a giant cactus wasn't exactly what food founder Kun Yang thought he'd be doing on his off hours from his day job, but that's exactly what Kun and his cofounders have been doing to introduce Pricklee Cactus Water to the market. And it's been working. Pricklee has gained national coverage, has created the start of a cult following and is making strides to be the first major player in what they see as the next wave of healthy beverages - Cactus Water. Kun opens up about running a food business with friends, getting uncomfortable to get the word out and how being laser focused has helped them launch and grow Pricklee to a point where he's ready to quit his day job and go full time in the business. Today's episode is brought to you by Food Brands That Sell. This transformational program helps you navigate the packaged food and beverage industry and build a brand you, retailers and consumers love. Hop on the waitlist for Food Brands That Sell here https://bit.ly/3ttYkBb See acast.com/privacy for privacy and opt-out information.

In 4 months 3 friends with unique skills and connections came together to bring Loki, an Enhanced Seltzer to the market. Seeing the rise of hard seltzers and the rise of mind enhancing products, the trio came together to bring the first of its kind to the market. Owning a creative agency by day, Food Founder Harji Singh knows the power of a great brand. And that's exactly what Loki has focused on from day one when it comes to introducing Loki to the market and growing it across the U.S. Hear how Loki has used the constraints the market has on an enhanced seltzer like theirs to double down on building exclusivity around the brand and introducing the product to people through word of mouth and events. Today's episode is brought to you by Food Brands That Sell. This transformational program helps you navigate the packaged food and beverage industry and build a brand you, retailers and consumers love. Hop on the waitlist for Food Brands That Sell here https://bit.ly/3ttYkBb See acast.com/privacy for privacy and opt-out information.

Food Founders Peter and Jason of Simply Buck know what it means to feel aligned. And misaligned. Everything they do inside Simply Buck, a buckwheat based non -dairy milk and gelato brand is guided by how they can feel aligned to their core mission and themselves as founders. By knowing what is and isn't aligned and trusting the process, the windy entrepreneurship road has led them to many exciting places. And they're just getting started. Tune in to hear how to lean in when it feels uncomfortable, how to run a food company with a partner and how they've been growing throughout Canada case by case all while staying aligned to themselves and their vision. Learn more about Simply Buck hereToday's episode is brought to you by Food Brands That Sell. This transformational program helps you navigate the packaged food and beverage industry and build a brand you, retailers and consumers love. Hop on the waitlist for Food Brands That Sell here See acast.com/privacy for privacy and opt-out information.

In this episode, I share what it means to have a ‘vanilla' brand. Not just in terms of what it looks like visually, but also what it means for your bottom line. I don't want you to have a vanilla brand. I want you to be the boldest flavor of the bunch...in whatever way makes sense for you and your business. Tune in to learn how to not be a vanilla brand but instead have a brand that stands out and sells more. I share examples of what this really looks like in action including how I did this for my own coffee company and the exercises I take brands through so they can create a bold non-vanilla brand. Today's episode is brought to you by Food Brands That Sell. This transformational program helps you navigate the packaged food and beverage industry and build a brand you, retailers and consumers love. Hop on the waitlist for Food Brands That Sell here See acast.com/privacy for privacy and opt-out information.

Like many food founders, Ben started Coastal Coffee to have the freedom of being his own boss and creating the life he wanted. Ben's continued to have his work and life integrated together so he can spend time with his family, support his community and enjoy life while growing his business. In this episode hear how Coastal Coffee has balanced work and life over the years, how they've had to pivot the business to overcome the challenges the world has faced in 2020 and 2021, and how new product innovation has brought the business back to its roots while innovating how people enjoy coffee. Learn more about Coastal Coffee here https://coastalcoffeecompany.ca/Today's episode is brought to you by Food Brands That Sell. This transformational program helps you navigate the packaged food and beverage industry and build a brand you, retailers and consumers love. Hop on the waitlist for Food Brands That Sell here See acast.com/privacy for privacy and opt-out information.

When Food Founder Josh started out his business he was looking to make an impact with his business. He didn't think profit could come along with purpose, but over the years, he's been able to see how profit and purpose can work together. And when they do work together, the impact can be far greater than either or on their own. Hear how Agricycle is creating profit and purpose and transforming the lives of entire communities and how he's been flexible in changing the course of the business to bring his bigger vision to life. Today's episode is brought to you by Food Brands That Sell. This transformational program helps you navigate the packaged food and beverage industry and build a brand you, retailers and consumers love. Hop on the waitlist for Food Brands That Sell here Learn more about Agricycle here See acast.com/privacy for privacy and opt-out information.

Food Founder Tom McGrath is one of the few American farmers serving up Organic, Grassfed A2 milk to his community. Being a farmer first and packaged food producer second, Tom shares what it's like breaking into a new category of a very established part of the food industry and how to manage growth and the challenges that come with it. Today's episode is brought to you by Food Brands That Sell. This transformational program helps you navigate the packaged food and beverage industry and build a brand you, retailers and consumers love. Hop on the waitlist for Food Brands That Sell here See acast.com/privacy for privacy and opt-out information.