Launch and Scale

In today's episode, we delve deep into the crucial decision every entrepreneur faces: selecting the right platform for launching their product. We weigh the pros and cons of two major players, Kickstarter and Shopify, guiding you through the maze of product platform fit, investment considerations, and strategic planning for your launch.Key Discussions:Product Platform Fit:Understanding Kickstarter's audience demographics (age, geography, psychographics).Exploring trending product categories on Kickstarter including technology, board games, design, and fashion.Evaluating your product's alignment with Kickstarter's unique audience and categories.Investment for a $100K Launch:Vanity metrics vs. reality in Kickstarter campaigns.The real costs of a successful Kickstarter launch, including audience building and marketing.Comparing the controlled and predictable launch strategy on Shopify with the variable nature of Kickstarter.A detailed breakdown of costs for both Kickstarter and Shopify launches.Fundraising Goals & Order Quantities:Assessing the actual fundraising needs for your startup.The dilemma of Minimum Order Quantity (MOQ) for startups.Weighing the pros and cons of Kickstarter's fundraising model against the Direct-to-Consumer approach on platforms like Shopify.Conclusion:We conclude with a reflection on the vital aspects to consider when choosing between Kickstarter and Shopify. Whether it's aligning with Kickstarter's community or opting for a more controlled, scalable approach with Shopify, the decision shapes your brand's path.Special Offers:Take our tailored Kickstarter vs. Shopify quiz to find the best fit for your product.Schedule a Million Dollar D2C Brand Launch and Scale Session with our team to create a custom blueprint for your brand's success.Next Steps:Visit [Podcast Website] for detailed show notes and resources.Don't forget to subscribe for more insights on building a successful brand.

We're going to talk about why your Shopify store isn't growing, and how you can fix it.If you're serious about growing your Shopify store, then listen to this episode! We'll discuss the different factors that can affect your store's growth, and how you can fix them.

Are you tired of all the hassle and headache that comes with crowdfunding platforms like Kickstarter and Indiegogo?If so, then you'll love this simple method for crowdfunding on your own Shopify website! This method is easy to use and doesn't require any special skills or knowledge. So if you're looking for a way to get your project funded without all the hassle, then this is the way to do it!Hire Our Expert Team To Launch And/Or Scale Your E-Commerce Product Brand ➡️ https://launchandscale.co/apply=============About Kurt Elster:============One of the most highly regarded independent consultants in his industry, Kurt Elster is a Senior Ecommerce Consultant who helps Shopify merchants like Jay Leno's Garage uncover hidden profits in their websites through his e-commerce agency Ethercycle. With two million downloads, Kurt is best known for hosting The Unofficial Shopify Podcast.Get the Crowdfunder Shopify App: https://apps.shopify.com/crowdfunder-...

Mastering Conversion Rate Optimization is crucial for e-commerce success. By dispelling misconceptions and understanding the true essence of CRO, you can implement strategies that improve your website's conversion rate and overall performance. With the guidance of industry experts like Chase Clymer, you can take your e-commerce brand to new heights.

Are you a Shopify Seller that's got some organic traction for your product, but you aren't sure if you're ready for paid ads, what platform to use, or even where to start?Watch to learn if your store is ready for traffic, some common pitfalls to avoid, and how to get started.Work With Us For As Little As $1 With Our Product Launchpad Accelerator ➡️ https://launchandscale.co/product-launchpadHire Our Expert Team To Launch And/Or Scale Your E-Commerce Product Brand ➡️ https://launchandscale.co/apply

In this video, I'm sharing with you how Suzy Weeks hit $20K in her first month on Shopify with a new baby brand [with just one product].If you're thinking of starting your own business and you're not sure where to start, then you should watch this video! Suzy Weeks is a successful e-commerce entrepreneur who shares her secrets with you in this video. In just one month, Suzy Weeks managed to hit $20,000 in sales with a new baby brand with just one product!So if you're looking for tips on starting your own e-commerce business, then you should watch this video! It's packed with valuable information that will help you succeed in the online marketplace. Visit them at: https://www.movifamily.com/

In this video, I'm going to show you how to unlock your brand's growth potential with cash flow financing. This is an important video for anyone who is looking to start or grow their business.We interview 8Fig.co to understand their inventory cash flow financing options better for Amazon and Shopify Sellers.By using cash flow financing, you can get the funding you need to grow your business without having to take on large credit risks. With access to a range of funding options, you can find the right option for your business and reach your goals faster!

In this video, I'm going to show you how to validate your product. This is an essential step in the product development process and it can help you make sure that your product is ready for launch.Validation is the process of determining whether a product or idea is sound and meets the requirements specified by a customer or client. By validating your product, you can ensure that it is quality-checked and meets the needs of your target market. This video will teach you everything you need to know about validation and help you get started on the road to launching a successful product!

TikTok ads are a great way to promote your e-commerce brand on the popular app. In this video, we'll show you how to run TikTok ads for your brand and increase your traffic and conversion rates!If you're looking to take your e-commerce business to the next level, then watch this video interview with TikTok's own Ryan Rali!

In this video, we share the story of how BigSpoonPillow.com hit $4,000 in revenue from zero in just 30 days. If you're looking for a blueprint for starting your own online e-commerce business, then you need to watch this video! I'll show you how our Product Launchpad member, Brodie Wilkinson of BigSpoonPillow.com launched in 30 days from scratch. This video is full of valuable information that you can use to start or grow your own e-commerce Shopify brand.

In this video, I'm going to talk about the hidden danger of Kickstarter campaigns. Kickstarter is a great way to get your products into the hands of consumers, but be aware of the dangers of running a campaign.This video will give you a sneak peek into the dangers of running a Kickstarter campaign and help you avoid some of the common mistakes made by entrepreneurs. By watching this video, you'll be well-equipped to launch a successful Kickstarter campaign

In today's world, it's easy to get stressed out and overwhelmed. But mindfulness can help you to manage and thrive in the crazy, fast-paced world. In this video, we'll share some mindfulness tips for entrepreneurs, so you can stay calm and focused no matter what the situation.Mindfulness is a powerful tool that can help you to manage stress and stay productive. In this video, we'll give you tips on how to practice mindfulness and use it to improve your life as an entrepreneur. We'll discuss different ways to incorporate mindfulness into your life, from work and study to everyday tasks and relationships.If you're looking for ways to improve your productivity and manage stress, then this video is for you!

Lisa Myers, Founder and CEO of CeresChill.com is joining us LIVE today on YouTube to talk about her journey from lawyer to full-time CEO. If you aren't familiar with Lisa and Ceres Chill... Ceres Chill is a brand that helps to make breastfeeding easier with their on-the-go solutions for busy moms. ​ ​​​Lisa's last interview with us is one of the most popular interviews on our YouTube channel. And today,​​ she's coming back for an update now that Lisa's hit the 7-figure mark with Ceres Chill business and has raised over 500K worth of investment on WeFundr. Join Lisa and me LIVE today on YouTube at 4.15pm EST / 1.15pm PST

Having the right email marketing strategy is a powerful tool that you can use to increase sales and grow your business. In this video, Greg and I discuss an email marketing strategy that resulted in $400K in sales on Kickstarter. We'll also walk through best practices and show you how to create a product launch email marketing strategy that will help you sell more through your email list. ========================================================== Grab our free resources here — https://msha.ke/khierstyn GRAB OUR PRODUCT LAUNCH THREEBIE BUNDLE!! https://launchandscale.co/product-launch-bundle It includes: * 5-Day Launch Your Product Online Mini Course * 32 Free (or Inexpensive) Ways to Market Your Product *Case Study: How We Increased a Shopify Store Conversion Rate from 1.83% to 4.73% in 30-days Get it here → https://launchandscale.co/product-launch-bundle WANT MY HELP? Want help launching or scaling your e-commerce brand? Schedule a quick chat with me here: launchandscale.co/apply-now SCALE YOUR BRAND PLAYLIST - WHAT TO WATCH NEXT 5 Things You Need For Your Shopify Store To Convert Customers -- https://youtu.be/DxvlM5r0Ems Top 3 Recommended Apps To Increase Your Store Conversion Rate -- https://youtu.be/RFF212i3o00 PRODUCT LAUNCH PLAYLIST - WHAT TO WATCH NEXT I'm Leaving Kickstarter – https://youtu.be/bt1-dVdLAu4 Use this 1 Tip To Build Your Audience Fast https://youtu.be/yKgENB0jsKI LISTEN ONLINE LAUNCH AND SCALE PODCAST: https://podcasts.apple.com/us/podcast/launch-and-scale/id1465155308 CROWDFUNDING UNCUT PODCAST: https://podcasts.apple.com/us/podcast/crowdfunding-uncut-kickstarter-indiegogo-where-entrepreneurs/id1028913734 FOLLOW ME ONLINE WEBSITE: https://launchandscale.co TIKTOK: https://www.tiktok.com/@khierstyn_ INSTAGRAM: https://www.instagram.com/khierstyn LINKEDIN: https://www.linkedin.com/in/khierstyn/ TWITTER: https://twitter.com/khierstynross PODCAST: https://link.chtbl.com/launchandscale YOUTUBE: https://www.youtube.com/channel/UC4KERUpDvLCTTL5iTS6aZzg/featured?sub_confirmation=1 ABOUT KHIERSTYN: Khierstyn Ross is the founder of Launch and Scale™, an e-commerce digital marketing firm that specializes in fast, early stage growth for online physical product brands. Through her work, she's helped launch and scale multiple 7-figure brands such as: Jamstack.io, Aberlite.com, CeresChill.com, and many others. She believes in empowering D2C product creators to build a business that gives them the freedom to fund and create the lifestyle they want to live on their terms. On this channel and with our clients, we help product creators launch and scale THRIVING businesses WITHOUT sacrificing their family, friends or their sanity. If you're an online business owner looking to launch or scale your e-commerce brand, you're in the right place. Our clients have been featured in the New York Times, Inc, Forbes, Shark Tank and Dragons Den. I'll keep this short and sweet - if you like what you see so far, subscribe to my channel for more launch and scale GOLD: https://www.youtube.com/channel/UC4KERUpDvLCTTL5iTS6aZzg/featured?sub_confirmation=1

Are you looking to scale your online store? In this video, we share the four keys to scaling your business to 10K+ months. Whether you're just starting out or you're looking for ways to take your business to the next level, these tips will help! RSVP to the Intensive here -- https://launchandscale.co/intensive ********** Grab our free resources here — https://msha.ke/khierstyn GRAB OUR PRODUCT LAUNCH THREEBIE BUNDLE!! https://launchandscale.co/product-launch-bundle It includes: * 5-Day Launch Your Product Online Mini Course * 32 Free (or Inexpensive) Ways to Market Your Product *Case Study: How We Increased a Shopify Store Conversion Rate from 1.83% to 4.73% in 30-days Get it here → https://launchandscale.co/product-launch-bundle WANT MY HELP? Want help launching or scaling your e-commerce brand? Schedule a quick chat with me here: launchandscale.co/apply-now SCALE YOUR BRAND PLAYLIST - WHAT TO WATCH NEXT 5 Things You Need For Your Shopify Store To Convert Customers -- https://youtu.be/DxvlM5r0Ems Top 3 Recommended Apps To Increase Your Store Conversion Rate -- https://youtu.be/RFF212i3o00 PRODUCT LAUNCH PLAYLIST - WHAT TO WATCH NEXT I'm Leaving Kickstarter – https://youtu.be/bt1-dVdLAu4 Use this 1 Tip To Build Your Audience Fast https://youtu.be/yKgENB0jsKI LISTEN ONLINE LAUNCH AND SCALE PODCAST: https://podcasts.apple.com/us/podcast/launch-and-scale/id1465155308 CROWDFUNDING UNCUT PODCAST: https://podcasts.apple.com/us/podcast/crowdfunding-uncut-kickstarter-indiegogo-where-entrepreneurs/id1028913734 FOLLOW ME ONLINE WEBSITE: https://launchandscale.co TIKTOK: https://www.tiktok.com/@khierstyn_ INSTAGRAM: https://www.instagram.com/khierstyn LINKEDIN: https://www.linkedin.com/in/khierstyn/ TWITTER: https://twitter.com/khierstynross PODCAST: https://link.chtbl.com/launchandscale YOUTUBE: https://www.youtube.com/channel/UC4KERUpDvLCTTL5iTS6aZzg/featured?sub_confirmation=1 ABOUT KHIERSTYN: Khierstyn Ross is the founder of Launch and Scale™, an e-commerce digital marketing firm that specializes in fast, early stage growth for online physical product brands. Through her work, she's helped launch and scale multiple 7-figure brands such as: Jamstack.io, Aberlite.com, CeresChill.com, and many others. She believes in empowering D2C product creators to build a business that gives them the freedom to fund and create the lifestyle they want to live on their terms. On this channel and with our clients, we help product creators launch and scale THRIVING businesses WITHOUT sacrificing their family, friends or their sanity. If you're an online business owner looking to launch or scale your e-commerce brand, you're in the right place. Our clients have been featured in the New York Times, Inc, Forbes, Shark Tank and Dragons Den. I'll keep this short and sweet - if you like what you see so far, subscribe to my channel for more launch and scale GOLD: https://www.youtube.com/channel/UC4KERUpDvLCTTL5iTS6aZzg/featured?sub_confirmation=1

Looking to launch your next product? Kickstarter might be a great option! In this video, we explore some of the best ways brands can use Kickstarter for their next product launch. From generating buzz to building a community around your brand, Kickstarter can help you take your product to the next level. RSVP to the Intensive here -- https://launchandscale.co/intensive

This is a follow-up video to my popular "I'm leaving Kickstarter" from November 2021. In it, I discuss what has changed over the last 8 months, and go more in-depth on WHEN you should use it. RSVP to our INTENSIVE here -- https://launchandscale.co/intensive

There are three things you can do RIGHT NOW to recession proof your business! There's no doubt that we'll experience a recession. But that doesn't mean your business has to suffer. Listen to this podcast and find out what they are!

Ezra Firestone is one of the most successful eCommerce entrepreneurs in the world. In this podcast, Khierstyn Ross breaks down 7 top marketing tips to help you succeed in your own online business. Whether you're just starting out or you've been at it for a while, these tips will help you take your business to the next level.

Short form video is a powerful way to drive traffic and sales for your eCommerce brand. In this video, you'll learn how to create a content machine that produces short, engaging videos that will keep your customers coming back for more.

In this video, Jake shares how he was able to scale his Shopify store from $187 to over $10K/mo in just six months. He'll share some of the tactics and strategies that he used to achieve this growth, so if you're looking to grow your own Shopify store, be sure to listen!

Making the decision on where to manufacture your product can be tough. In this video, we'll compare some of the pros and cons of manufacturing in the USA vs China. By the end of it, you'll hopefully have a little better idea of which option is best for you!

In this episode, we're going to talk about how to use pre-orders as a way to validate a new product. Now, pre-orders can be a great way to gauge interest in something that you're thinking of launching. You can also use them as a way to get some early traction and start building your customer base. So, if you're thinking about launching a new product, or you just want to know more about pre-orders, then this is for you.

7 Step Process To Rapidly Test New Product Ideas For Your Next Launch // You've launched a product successfully and have ideas as to what you'll create next for you audience. In this video I break down our 7 step process to test new product ideas and maintain the momentum you built from your first launch. Every product you create should fulfill the next need your audience needs.

Setting up subscriptions or recurring payments in Shopify is a great way to streamline your ecommerce strategy and increase your revenue in 2022. Selling product is great, but it can be troubling when you have to find new customers every day. Subscription models help you sell to one customer many times and Shopify does this very well.  

Watch this video is you want to ensure your pipeline remains full from preorders to fulfillment and beyond. How To Build A Pre-Order Pipeline For Shopify eCommerce. Are you looking to build a pre-order pipeline for your Shopify eCommerce store? In this video, you'll learn everything you need to know about setting up a pre-order system that will keep your customers happy and increase sales.

Over my years, of working with multiple 7 Figure eCommerce Businesses, I have learned some valuable lessons that I wish to teach you. There are 5 Mindsets that are consistent among the eCommerce brands that succeed. How do you build a new eCommerce store to 7 Figures and beyond? How do the most successful eCommerce brands push through adversity, source products, position their marketing, and increase their revenue? Whether you're growing your store on Shopify or leveraging your own website, the mindset is the same.

If you are ordering products overseas, making a wire transfer, or paying international employees you might be paying a lot in international transaction fees and dealing with varying exchange rates. Using money transfer services like OFX can help you save potentially thousands of dollars a year. International transaction fees and exchange rates can eat up profit. Luckily, OFX helps reduce your fees and lock in foreign exchange rates for up to 12 months.

One of the most popular ways to finance your eCommerce business is through crowdfunding platforms like Kickstarter or Indiegogo. But what many people don't know is that there's a hidden danger in using these platforms. Crowdfunding can actually hinder the growth of your product launch and can slow down, if not halt your scaling efforts. In this podcast, I'll explain why crowdfunding can be dangerous and also provide a solution.

In this podcast, you'll learn how to make over $100,000 per year on Shopify with one product. You'll also learn the exact steps you need to take to get there. So if you're looking to make some serious money with Shopify, then be sure to listen to this podcast

As any entrepreneur knows, Kickstarter is a great way to get funding for a new product or business idea. And if you're running a Kickstarter campaign, you might be wondering how to make the transition to Shopify in 2022. But what happens when you're ready to move beyond Kickstarter? In 2022, the answer may be Shopify. The move from Kickstarter to Shopify is not only profitable but necessary for your business. Kickstarter is a Crowdfunding platform, which means that businesses can solicit funding from the general public in order to launch their product or service. In return for their investment, backers typically receive rewards such as discounts or early access to the product. Kickstarter is best suited for businesses that are looking to raise capital quickly and have a solid plan for how they will use the funds. Shopify is a powerful e-commerce platform that provides all the tools you need to run an online store. Unlike Kickstarter, which is focused on raising funds for a single project, Shopify lets you sell products and services on a long-term basis. In addition, Shopify offers a wide range of features and plugins that can help you grow your business. So enjoy this latest podcast where we discuss, How To Move From Kickstarter To Shopify In 2022 (8 Steps To Maximize Profit & Keep Up Momentum)

Kickstarter is a great way to launch your product, right? Think again! In this podcast, I share 3 reasons why you should stop using Kickstarter and start launching your product the smart way. Kickstarter isn't the platform it once was and it may not be the right platform for you. In fact, most Kickstarter Product launches fail. In this video, we're going to talk about the reasons why you should stop using Kickstarter in 2022. Now, I know what you're thinking: "Why would I want to stop using one of the most popular crowdfunding platforms in the world?" Well, it turns out that there are a few key reasons why Kickstarter might not be the best option for your crowdfunding campaign in 2022. So if you're planning on launching a Kickstarter campaign in the next few years, make sure to listen to this podcast episode!

Looking to scale your Shopify business? Make sure you avoid these top 5 mistakes! From not having a clear plan to neglecting your branding, these tips will help you grow your store the right way.   I want to share with you top five mistakes that people make when scaling their business on Shopify. You don't want to be one of those people who end up wasting money and time or not getting the results they were expecting - so listen to this podcast episode for some great tips on how to avoid these common pitfalls.

I've seen a lot of launches fail. If your product launch failed, don't worry. You're not alone. The reason why is often the same: The product launch strategy was not optimized for the audience, and the person launching it didn't have an understanding of their customers. It's no secret that launching a product is difficult. It requires a lot of energy and focus, but it can also be very rewarding! In this podcast I share my thoughts on the common reasons for launch failure and how you can use a few different strategies to make your next launch successful! In this podcast, I'm going to share the reason your launch failed and five product launch strategies that will fit it.

Building an eCommerce Business and competing in a 17 Hour Triathlon actually have a lot in common. A few years ago, I decided to sign up for an Ironman race. I had no idea what I was getting into, but I knew it would be a challenge. And it was! Completing an Ironman taught me a lot about product launches. Here are nine lessons that you can apply to your next product launch.

I've done a lot of research and testing, so in this podcast, I'll show you what I believe is the best email marketing software for Shopify stores in 2022. With so many options to choose from, it can be hard knowing which email marketing software is right for you. There are some things that every shop owner should consider before making their final decision like; free or paid service plans, automation features and simplicity/ versatility. In this podcast, I'll show what factors into my choice of an excellent Shopify-compatible Marketing Automation Tool (that's also permanently available)

If you're planning a product launch, it's crucial to create and follow a timeline. Without one, you'll likely end up overwhelmed and struggling to hit your deadlines. In this podcast, I'll share with you the steps you need to take to create an effective product launch timeline - so you can avoid costly mistakes and ensure your success. Launching a product is hard. There's so much to do, and it can be easy to make mistakes that cost you time and money. In this video, I'm going to share with you a timeline strategy that will help you launch your product successfully.

If it's your dream to launch and scale an eCommerce brand of your own and get freedom in your life then you're going to want to watch this video. The truth is a lot of businesses don't have successful product launches. In fact, most product launches fail due to a few misses early on. In this podcast, I discuss 5 pre-launch marketing strategies to have a successful launch. Do you remember Field of Dreams, if you build it, they will come? Well, what happens when you build it and they don't come? Having the right e-commerce marketing strategy matters when selling a new product on Shopify or whatever e-commerce platform you're using. The fact is that the difference between having a product after launch is able to scale comes down to these 5 pre-launch marketing strategies. So if you're looking to grow a Shopify brand and build your dream of growing an eCommerce business then enjoy our latest video on our 5 pre launch strategies.

Launching a successful eCommerce product is no easy task. But with these five fail-proof strategies, you'll be on your way to success in no time! From researching your competition to building a strong social media presence, these tips will help you every step of the way. There are so many things to consider when launching a successful eCommerce product - from market research to branding to logistics. But don't worry, I've got you covered! Launching a new eCommerce product can be daunting. There are so many things to think about - from finding the right supplier to getting your marketing strategy right. In this podcast, I'll share with you five fail-proof strategies for launching a successful eCommerce product. So what are you waiting for? Start planning your next big launch today!

Have you launched a product, invested thousands of dollars, only to watch it fail? What if there was a better way? Bringing a product to market is always challenging. There are so many unknowns and yet, what if we had a system to reduce the risk of launching a product and increase our profits? Validating your product before you bring it to market can save you thousands of wasted money. In the past crowdfunding was the best way to validate products but as the market mature shifting to a pre-order launch, strategy is the best way to launch a product in 2022. In this podcast, we teach you how to validate your product ideas using pre-orders.

In this interview with Commit Action Founder, Peter Shallard, we dig into what's actually holding you back from achieving your goals.

In this episode, we interview James Lawrence, the Iron Cowboy. In the past decade, James has completed the 50:50:50 [50 Ironman Distance Races in 50 States in 50 Days], and 100 in 100 for his Conquer 100 Campaign. His work has been featured in his Netflix Documentary "The Iron Cowboy" as well as Amazon Prime when he competed in the World's Toughest Race.   This is a conversation about mental grit and continuing on when the odds are against you winning.

Want to build the audience for your product FAST? Try out my system - Get your training for FREE! ⭐: https://khierstyn.clickfunnels.com/free-training-case-study-page ** Or do you want to Scale your e-commerce brand? Check out our advanced E-commerce program, The Scale Mastermind: http://joinscalemastermind.com/

Want to build the audience for your product FAST? Try out my system - Get your training for FREE! ⭐ https://khierstyn.com/free-training​

The big question right now is: What is Clubhouse? And as brand owners, how can you make the best use of it? You probably have a lot of questions, like is it user-friendly? Is it an exclusive application? How can I get an invite? Stick around and we'll be talking about all of that and a lot more, in this video and the next ones! Clubhouse is an application for all business professionals and entrepreneurs spanning different industries and backgrounds, and yes - brand owners too! We'll talk about the advantages of Clubhouse and how you can make it work for you and your business.

A halo effect is essentially all of the surrounding benefits that come from doing a Kickstarter launch. These are benefits that many entrepreneurs overlook when it comes to thinking about launching their product. In this video, you’ll see why a successful launch can be such a powerful boost for your business. First of all, when you have a public product launch, people can easily see your sales. Having a product that does well will attract also sorts of interested parties, including distributors, wholesalers, retailers, and influencers. The beauty of the halo effect is that it creates traction from your Kickstarter launch that then propels your business forward. Another way that it does this is by allowing you to capitalize on the SEO that Kickstarter has already established. When you're building a website, it takes a long time for Google to rank you well. You may not even have the budget to improve your rankings on Google on your own. But Kickstarter is going to rank in the top two or three search results when someone types in your product. This is because it has lots of longevity, trust, and traffic. Yet another benefit is being able to engage in multi-channel marketing. When you do your product launch, you can take the momentum that you built, and do a subsequent launch on Amazon. This is a big deal because as one of the largest search engines, you need to be on Amazon. Your Kickstarter launch is more than just a one-off event -- it’s the beginning of your business. With the halo effect, your campaign becomes a launchpad for rapid growth.

Is there a type of influencer that would be perfect for your business? How are you able to do a proper influencer search? There are a lot of factors you need to consider when choosing the right one for you. There are some influencers that work well with companies in the same industry as you, who might not be suitable for your business. But why? You need to assess your business, determine what you want to achieve through that influencer, and work out what value you can bring to their audience. In this video, I'll be sharing some tips you can use in identifying the type of influencer that you want for your business, and other ways to get in contact with them. I hope this video helps you in your influencer search and brings you a step closer to finding the perfect partner for your business.

Today I wanted to talk about the pros and cons of manufacturing in China and the things to consider such as the landed cost, the speed of manufacturing, and the product quality. More businesses are thinking about manufacturing products domestically and others are looking for alternatives because of current events. But I'd like to shed some light on the issue in order to help you better understand what is involved when working with manufacturers in China so that you can make informed decisions on what works best for your products. Depending on what you place the most value in with regards to your product, your choice could change drastically. Do you value quality and speed? Or is landed cost more important for you? Just remember that you always need to do proper research on the manufacturer you will be dealing with.

TikTok is famous for being a platform where users can make short clips of themselves singing, dancing, or lipsyncing, but can TikTok eCommerce be made possible? When products and endorsers offer value and create interest within a community, anything can be viable! Brands are often under the misconception that in order to make use of TikTok, they'll have to get a spokesperson or influencer to endorse their products, but nothing can be further from the truth. This social media platform requires a completely different formula to master, as opposed to its predecessors such as Facebook, Youtube, and LinkedIn, and we're here to guide you through it. Today I'm joined by Rachel Pedersen who helps debunk assumptions made by companies about the platform and we reveal the secrets to making this platform work for you! Business growth is just over the horizon and all you need is an open mind and a vision to make it a reality. We're excited to tell you more about how you can use TikTok for your business and we hope you find value in the topics we'll discuss!

The new year ushers in renewed spirits and ambitions, but how do you make sure the new year resolutions you've made are realistic? Are they achievable goals or just wishful thinking? In this video, I want to talk to you about how you can set yourself up for success in 2021 by sharing multiple ways to achieve both your personal and professional goals. Why is it that every year, you're so sure you'll be able to reach for the stars, but not even a month in and your resolutions have already gone down the drain? Are you doing something wrong, and is there any way to fix it? I want to introduce you to how I set achievable goals every year without fail, and how easy it is to do once you know the technique. We'll talk about priorities, parameters, and reframing your mindset in order to reach those career advancements you've been dreaming about. Learn how easy it is to reach your professional goals with the S.M.A.R.T. system. I'll share how to set a few but very specific goals to avoid setting yourself up for failure and making sure that all of them are within your reach. Remember that no goal is impossible as long as you have the determination and mindset to achieve it. Let's accomplish those goals together! 

In this interview with Nathan Hirsch, he explains how he’s taken the hiring process for virtual assistants and created a series of SOPs that can save any business owner time and money. Nathan started his entrepreneurial journey back when he was in college, selling used student textbooks at rates much lower than what the school offered. When the school eventually forced him to stop, he turned to selling products on Amazon. As his online business grew, he quickly realized he needed to find reliable workers to help him out. However, being in college, those were hard to come by. That’s when he went to online hiring. As Nathan describes it, he made a lot of mistakes when he first undertook the hiring process for his virtual assistants. With FreeUp, his first eight-figure business, he created a reliable platform for hiring. The platform vets potential candidates and matches you up with the person who fits your needs. However, the process doesn’t end when you make the hire. As a business owner, it’s then up to you to come up with the SOPs that will make your business run smoothly. That’s where Nathan’s newest business, Outsource School comes in. By providing playbooks and formulas to business owners, he makes the process of systematizing easy so that you can get more time back. Nathan also describes learning to grow without having to rely on ads. Some of his key strategies include, putting out consistent content, going on podcasts, linking to affiliate programs, and setting up joint ventures with other businesses. By taking the trial and error out of the hiring process for virtual assistants, Nathan has been able to help countless business owners scale more effectively. With the right procedures, business growth can be simplified.