Podcasts about brand consistency

In this episode, Joran welcomes Nicola Calabrese, the founder of Undertow, a localization agency focused on aiding SaaS businesses in their international growth. Nicola brings a wealth of experience, having managed translation and localization projects for startups and enterprises in over 20 languages. He also hosts the Multilingual Content Podcast, discussing international expansion and localization technologies. The episode explores the importance of scaling SaaS internationally through internet expansion and localization strategies.Key Timecodes(0:00) - Importance of Localization(0:47) - Episode Introduction and Guest Intro(1:28) - Why International Expansion is Crucial for B2B SaaS(2:33) - When to Consider Going International(3:14) - Indicators for Localization Needs(3:36) - Common Misconceptions in Global Expansion(5:21) - Common Mistakes in Global Expansion Strategy(7:19) - Step-by-Step Approach to Going Global(9:20) - Strategy for US Companies Entering Europe(11:06) - Resources and Frameworks for Expansion(12:15) - Case Study: A Company's Approach to Localization(13:01) - Steps to Prepare for International Expansion(14:11) - Metrics to Track for Successful Localization(16:18) - Best Practices for Going Global(18:42) - Importance of Style Guides in Localization(20:25) - Significance of Proper Localization(22:12) - AI in Localization: Current Limitations(24:10) - Challenges: Cultural Differences and Brand Consistency(25:42) - Future of Internationalization and AI(27:36) - Choosing Markets: Europe vs. US Strategy(30:03) - Risks and Opportunities in 2025(31:04) - Advice for B2B SaaS Founders on Internationalization(31:39) - Advice for Early-Stage SaaS Companies(32:16) - Preparations for Scaling to 10M ARR(33:59) - Final Summary and Key Takeaways(34:33) - Closing Notes and Contact Information

Today, flight attendants  Drew & Rich are launching their brand new podcast called “Two Guys on a Plane.” Join us as we chat with the minds behind the show and dive into their launch strategies, how they engage their 128K Instagram followers, and the behind-the-scenes challenges they face. Our regular crew also offers invaluable advice for making their podcast successful while staying true to their vision. Be sure to show your support and follow Two Guys on A Plane! Episode Highlights: [04:53] Meet Rich & Drew[05:56] Advice for New Podcasters[07:11] Behind the Scenes: Working Together[21:07] Podcast Launch Strategy[26:13] Social Media Success and Future Plans[32:39] Content Strategy and Trends[37:37] Live Sessions and Audience Interaction[40:41] Patreon and Community Building[42:52] Balancing Social Media and Personal Life[46:09] Maintaining Anonymity and Recognition[52:16] Brand Consistency and Tools[55:21] Podcasting Tips and Goals​​Links & Resources: The Podcasting Morning Chat: www.podpage.com/pmcJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Watch Two Guys on a Plane on Youtube: https://www.youtube.com/@twoguysonaplaneListen to Two Guys on a Plane: https://twoguysonaplane.com/podcastFollow Two Guys on a Plane on Instagram:https://www.instagram.com/twoguysonaplane/#Two Guys on a Plane Links: https://twoguysonaplane.com/linkinbioPod Gun T-Shirt:https://ironickpodcasting.myshopify.com/products/pod-gun-t-shirtRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ and ⁠⁠NextGenPodcaster.com⁠⁠Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

If you're running a virtual practice, cash-based clinic, or building your online brand as a physician — you need to figure out your branding voice. This episode breaks down exactly what that means — and no, it's not just how you sound. It's about how you show up, how your audience feels about your content, and whether they trust you enough to book a visit or buy your service. I share why consistency across YouTube, social, and your website is non-negotiable — and how mismatching your online vibe with your real-life practice can cost you patients (or worse). I also talk about how I'm working through this right now with my own brands and social media manager — figuring out the right balance between being myself and crafting a clear message.

Sam and Roop return from Easter break with a few shout outs and a great reminder topic—brand consistency across touch points. When it comes to building a strong B2B brand, consistency isn't just a "“"nice to have"—it's essential.From your website and social media channels to sales decks and email campaigns, presenting a unified brand experience builds trust and credibility with your audience. When your visuals and messaging are in sync, it helps avoid confusion with prospects and positions your brand as reliable, professional, and worth doing business with.But the benefits go beyond first impressions. Consistent branding reinforces recognition, improves the customer experience, and makes your internal processes more efficient. When your sales team is armed with materials that reflect the same messaging prospects saw in your marketing, it creates a smoother journey and reduces friction. Plus, using clear brand guidelines streamlines execution across campaigns—saving time and improving results.So tune in to hear how a little consistency can lead to a big impact across your entire B2B ecosystem!— Sam, Roop, Claudia, Brandon and BrendaTell us what you think!

Feeling stuck on how to build your personal brand without hiring a designer or doing a full rebrand? You're not alone. In this episode, I'm breaking down the concept of a Minimum Viable Brand—inspired by a powerful talk from ConvertKit founder Nathan Barry. Whether you're just getting started or pivoting into a new season, this simple 3-step framework will help you build clarity, confidence, and consistency as you show up in your business.Key Takeaways:Why your personal brand matters more than your logo or color paletteThe power of showing up with your name, face, and voiceHow to choose one platform to start creating content (without the overwhelm)Why people trust people—not polished brandsA simple action step you can take this week to start building your brand

Send us a textIn this insightful episode of Business Growth Talks, Mark Hayward dives into the essential framework for building a powerful personal brand in 2025. With the ever-growing digital landscape and competitive marketplace, Mark emphasizes that personal branding is not a luxury but a necessity for business growth. The discussion centers around practical strategies, common misconceptions, and actionable insights into developing a brand that stands the test of time.Mark sets the stage by defining what a personal brand truly means—how it is the perception others have based on your online and offline presence. He underscores the importance of trust over mere visibility and the impact a personal brand can have beyond the company logo and website. Mark highlights significant examples, comparing followers of company brands versus personal brands, showcasing how leaders like Elon Musk and Mark Zuckerberg have wielded their personal brands effectively. He also discusses the portability and compounding effects of a strong personal brand, and why it's crucial for a diverse range of professionals—from startup founders to board members.Key Takeaways:Building a personal brand is essential for standing out in a crowded market and establishing trust, which is critical for business growth.A personal brand transcends a company's brand, offering emotional connections and long-term leverage through portability and consistency.Mark outlines a practical framework: clarifying positioning, choosing consistent content themes, focusing on specific platforms, and telling authentic stories.Visual and verbal consistency, along with leveraging proof like testimonials and collaborations, are key to building and maintaining credibility.Personal brands should evolve over time, adapting to new skills, audiences, and shifting goals, while maintaining transparency with followers.Resources:For further insights and strategies discussed in this episode, explore the following:Mark Hayward's Business Growth Talks ChannelLinkedIn for B2B businesses: LinkedInPlatforms for creators: Instagram and TikTokLong-form storytelling: YouTubeDon't miss out on the full episode as Mark Hayward unfolds practical strategies and insights on building your presence, pipeline, and authority. Stay tuned for more enriching content from Business Growth Talks.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

Join us as we chat to Emily, the Childrenswear Art Director at NEXT! Emily talks us through her creative journey within the business, from starting as a graduate 7 years ago to now Art Directing Childrenswear sets! 00:00 Intro00:54 What is an Art Director? 01:21 Art Director Responsibilities02:17 Brand Consistency in Photography03:06 Career Beginnings: Early Roles and Experience04:09 Being On-Set Work04:47 Adaptability and Problem-Solving on Set05:29 Variety in the Art Director Role06:06 Career Achievements and Growth07:30 Athleisure and Market Expansion08:19 Career Confidence10:13 Career Progression and Industry Versatility11:20 Importance of Experience vs. Connections12:31 This or That Questions14:09 Music Preferences at Work: 80s Music14:52 Office Perks: Gym vs. Catered Banquet15:27 Communication Preferences: In-Person vs. Email16:31 Challenges On-Set17:06 The Reality of Childrenswear Fashion Shoots18:50 Future Career Goals and Aspirations

So you're finding people don't want to pay your prices... Is your pricing strategy wrong OR are you just not positioning yourself right in your marketing? I have Tahnee Sanders on to discuss just this!Tahnee shares her journey from journalism to entrepreneurship, offering practical strategies to justify your pricing by showcasing your processes, highlighting the benefits of your services, and leveraging engaging social proof.We delve into specific marketing tactics, such as the importance of consistency in messaging across channels and how to position your brand effectively in the market. If you're a service provider struggling with pricing and communicating your value, this episode is packed with actionable insights tailored for you. Learn how to use testimonials to your advantage, create compelling content, and maintain brand authenticity while integrating AI tools into your marketing strategy. You'll also gain valuable tips on navigating economic impacts on business and the importance of experience in building confidence.Don't miss out on these expert tips from Tahnee to elevate your marketing game and attract the right clients. Subscribe now to Marketing Espresso, leave a review, and share this episode with others! Reach out if you have any marketing-related questions.**In This Episode, You'll Learn:**- How Tahnee Sanders pivoted from journalism to helping businesses with their media messaging.- The importance of showcasing your process to justify pricing.- How to highlight the benefits of your service offerings effectively.- The power of engaging social proof and testimonials.- Tips for maintaining consistency in messaging across various marketing channels.- How to position your brand for different market segments.- Reflections on navigating economic impacts on business growth.**Key Takeaways:**- Communicate the value of your expertise through detailed process explanations.- Use client testimonials to reinforce the benefits of your services.- Stay consistent with your brand messaging to build trust and familiarity.- Align your marketing strategies to position your brand effectively in the market.Tune in and transform the way you communicate your value! Explore more at The Strategy Studio and connect with Tahnee Sanders on Instagram @TheStrategyStudio and LinkedIn.Tahnée Sanders, (it's pronounced like Renee, with a T) is a former journalist turned messaging strategist and copywriter who helps service-based business owners clarify their messaging, communicate their value, and attract the right clients with ease.As the founder of The Strategy Studio, Tahnée brings a real-world, results-driven approach to marketing—helping business owners craft messaging that not only connects but also positions them to charge what their expertise is truly worth.Her career began in media, where she quickly rose through the ranks to becDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

When social media is buzzing with algorithms, trends, and shiny bio tools, it's easy to overlook the importance of keeping things...yours. Enter: the magic of hosting your Instagram bio link on your own website. If you're still using third-party tools to manage those clickable links in your bio, it's time to rethink your strategy. In this episode, we'll explore why you should house your bio link on your website, how to build a clickable bio link page in Canva to embed on your site, and—most importantly—how this ties directly to your Profit Pipeline™. -------------- Ready to take the next step? Create your bio link page today and watch how it transforms your Instagram strategy. Need a hand setting up your Profit Pipeline™? Check out Business Vault HQ to learn all the steps you need to bring in leads and convert them into sales. Shownotes: https://kristinkorn.com/custom-instagram-bio-link-guide/    

Welcome to the Visual Storytelling podcast. Let's discuss how to effectively implement the solutions discussed in the previous episode.In the first and second episodes of this series (series 8 episodes 9 and 10) I discussed the following challenges that business face with respect to their photography.• Brand Consistency • Quality & Professionalism • Product Photography • Headshots & Team Photos • Event Photography • Social Media Content • Lighting & Composition • Stock Photos vs. Original Content • Copyright & Usage Rights • Editing & Retouching • Budget Constraints • Time Management • Website Optimisation • Seasonal & Promotional Shoots; and• Authenticity & Storytelling In this episode we going to advance onto how you can effectively implement the solutions discussed in the previous episode, which is achieved through businesses taking a strategic approach to photography by developing a plan, leveraging available resources, and integrating photography into their overall marketing strategy. If you've enjoyed this podcast, and would like to listen to more topics, just like this one, then why not consider following the Visual Storytelling Podcast, so as not to miss out on, not only new episodes, but catch up on previous episodes you may have missed, or simply wish to listen to again. Until next time, Be Creative. Be Inspired. Be You.https://linktr.ee/garyfernonSocial HandlesThreads - @GaryFernonX - @GaryFernonLi - https://www.linkedin.com/in/gary-fernon/YT - https://www.youtube.com/garyfernon

Ever feel like you're drowning in a sea of fonts and colours on Canva? Trust me, I get it – designing for your biz can turn into a circus if you're not careful.

Feel like Canva is stealing your work hours? You're not alone. But designing your graphics doesn't have to be an endless time-suck. In this episode, I'm breaking down three simple Canva hacks to help you create better designs, faster.We're talking:• A Brand Kit setup that means no more hunting for fonts and colors every time you start a design.• Strategic folders so you can actually find what you've already made.• How to keep your designs consistent without second-guessing everything. And if you're on Canva Free? I've got a sneaky little workaround to make your life easier.Because honestly, your time is better spent growing your business (or, let's be real, doing literally anything else) than getting stuck in Canva.PS. If you want even more time-saving tricks and templates that actually work, grab my free masterclass. It's got everything you need to make your graphics work for you—without the Canva overwhelm. Join here: www.whitedeer.com.au/designmasterclass Watch on YouTube: https://youtu.be/svoBfDbzqIgRead on the Blog: https://whitedeer.com.au/ep202/Try Canva Pro: https://partner.canva.com/whitedeer WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Over 85 million people play Pokemon Go every month.* They're out there, wandering the real world, finding, catching and battling with their cute little virtual creatures. But the experience is real and the people they play with are real. You could say it's one of the most successful in-person activations ever. Pokemon Go is proof that in-person activations act as an extremely effective marketing strategy.That's one of the lessons we're taking from Pokemon in this episode with the help of our special guest, fractional CMO Veronica Saron. Together, we also talk about providing game balance, paying attention to metrics, and much more.*As of the first half of 2024About our guest, Veronica SaronVeronica Saron is a marketing leader, formerly of Niantic (Pokémon GO) and AI-powered Neeva (acquired by Snowflake (NYSE: SNOW) in May 2023). Her journey has led her through the worlds of gaming, DAOs, artificial intelligence, web3, and the metaverse. Recently, she led the marketing team at Neeva, revolutionizing the search experience by embedding AI answers into an advertiser-free search engine. Her team's efforts around Neeva's AI-powered positioning – paired with frequent high-profile updates – illuminated their innovative approach, attracted industry leaders and led to their acquisition by Snowflake.Over a decade ago, Veronica co-founded OwlSpark, Rice University's entrepreneurship accelerator, marking the start of her tech journey. After serving Fortune 500 and Global 2000 clients as a strategy consultant and having a stint as a coordinator at Google, she joined Niantic. There, she led the team that transformed Pokémon GO into a global phenomenon, collaborating with esteemed partners like Google, Apple, Samsung, Nintendo, McDonald's, Verizon, Longchamp, Gucci, Northface, and 7-Eleven, as well as countless global SMBs, community creators, and influencers. She has since stepped into roles as an investor and advisor, shaping the future of tech startups. Outside of work, she enjoys stovetop espresso, practicing muay thai, and playing the saxophone. What B2B Companies Can Learn From Pokemon:Provide game balance. Veronica says, “ When people talk about gamification, it needs to be at the right level of difficulty for you to not just get frustrated and give up. A really good game  will start you off on level one and then you progress through difficulty levels.” And when you apply this to marketing, Ian says, “ Your sales process getting really hard for no freaking reason is the most frustrating thing ever.” So take your customers on a journey, and give them the experience appropriate to where they are in their buying process.Look at the metrics. And give them more weight than verbal feedback. Data speaks louder than words. Veronica says, “ When Pokemon Go was in beta, the metrics were really good. Like the retention rates, the activation rates. All the metrics were up and to the right. But people were giving really bad feedback. They were like, ‘I hate this. Why is it not like that? Why isn't it working this way? Why isn't it doing that? Why isn't it doing this?' And the reason why the team launched the game is because the metrics just spoke louder than what people were saying.”Plan in-person activations.  And create immersive environments for your audience. Veronica says, “ When you think about B2B events, you think about conferences and these kind of old school vibes, and I  don't think that's the cutting edge anymore. If you want to do B2B marketing well, take a page out of B2C. There've been some incredible in-person events.” When she worked on Pokemon Go, they were able to do successful in-person events even during COVID and they were able to grow the business despite restrictions.Quotes*”  With Pokemon Go and with any product, there's always going to be core users who are like super users. And they will have all these ideas. They'll want certain features. They'll want certain things fixed. They will be really loud. And then you get the rest of everybody that's the silent majority. A huge part of what product marketers have to do is prioritize feedback based on what is actually going to move the needle in terms of our goals. Because if you just listen to the core users all the time, you'll just make this thing that's only for a very specific super user. You have to balance that feedback with what's going to work for the majority as well.”*”Figure out what problem you're solving. Who is it for? Figure that out first and then you can start to think about being precious about your brand. Once you have something to protect, like the Pokemon company, then you can get precious about it.”*” Sometimes we get caught up in our own core mindset and we forget we have to take the customer through a journey and through a ‘balanced game,' if you will.”Time Stamps[0:55] Meet Veronica Saron, Fractional CMO at early stage startups[1:33] Veronica's Journey with Pokemon[5:02] The Origin Story of Pokemon[10:07] Pokemon's Global Impact[16:01] Marketing Pokemon Go[29:16] The Business Model of Pokémon Go[35:06] B2B Marketing Lessons from Pokémon Go[35:53] The Importance of Game Balance in B2B[41:46] Brand Consistency and Product Market Fit[46:44] The Power of In-Person EventsLinksConnect with Veronica on LinkedInAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

As a sales leader, business professional, or sales professional, how conscious are you about your brand? Are you representing yourself and your business in the best possible way, that creates an attractive force that draws potential customers to you? We all have a brand, but not all of us are actively developing strategies to leverage that brand to build deeper relationships. In this episode I'm joined by Lisa Shorr, Image Consultant and Personal & Corporate Brand Expert, with Lisa providing actionable insights into building and sustaining a credible corporate image. This conversation not only highlights the nuances of effective branding but also provides valuable lessons on leadership and business development. Lisa emphasises the importance of emotional intelligence, illustrating how cultivating a strong company culture and understanding personal core values can lead to improved client satisfaction and business growth. To connect with Lisa, as well as to download her Growth-Minded Success Exercise (Turn Head Trash into Growth-Minded Statements in Minutes), and to grab a copy of her book "Your Brand Unleashed", please go to: LinkedIn - https://www.linkedin.com/in/lisashorr/ Website - https://shorrsuccess.com/ Download "Turn Head Trash Into Growth-Minded Statements in Minutes" - https://shorrsuccess.co/mindset-success-exercise Book "Your Brand Unleashed" - https://shorrsuccess.com/your-brand-unleashed/

Whether you're an aspiring entrepreneur or a seasoned marketer, this episode offers practical strategies to elevate your branding game.

Isabel Mendez is the founder and design director at Antara Studio, an award-winning full-service design partner for purpose-driven brands. With a focus on brand, content, and design, Isabel and her team help companies create cohesive and emotionally resonant identities across all touchpoints.In this episode of DTC POD, Blaine and Isabel discuss:The three necessary phases for creating a brand identityWhat makes a good brand story and how brands can effectively communicate itHow brands can adapt to trends while remaining true to who they areInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. DTC Brand Design Trends2. Stages of Brand Identity Building3. Characteristics of a Good Brand Story4. Consistency in Branding5. Branding as a Holistic ProcessTimestamps00:00 Starting the design studio Antara03:39 From freelancing to building a team05:10 The basics of building a great brand07:45 Branding as graphic communication10:21 Owning assets vs having a brand12:26 Phases of brand identity construction16:21 What makes a good brand story21:09 Brand case study: Star Fades International25:15 Establishing a design story for brands26:55 Brand application and consistency29:48 Design trends and timelessness33:33 What's next for AntaraShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Isabel Mendez - Founder and Design Director of Antara StudioBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Peter Gudmundsson, CEO of BeHome 247, discusses the challenges and opportunities in the short-term rental and vacation rental industry. He emphasizes the importance of delivering a consistently excellent guest experience and the need for brand consistency. Gudmundsson also addresses the impact of local zoning regulations on the industry and the role of technology in improving operations and guest satisfaction. He highlights the value of a unified operations platform that integrates various systems and provides real-time visibility for property managers. BeHome 247 provides a unified operations platform for the short-term rental and residential property management industries. The platform integrates various functions such as maintenance, housekeeping, guest communication, and vendor management, improving operational efficiency and customer experience. The CEO, Peter Gudmundsson, emphasizes the importance of thinking systemically and avoiding the purchase of point solutions that lack coordination. He also discusses the role of AI in customer service and the need for a balance between technology and human interaction. Gudmundsson predicts that the industry will see more consistency of delivery and that digital curb appeal will become a critical factor in property judgments.More about Peter and BeHome247BeHome247 provides residential and STR/VR real estate owners/operators and property managers with a tailored operations platform. The technology controls smart devices, operating workflows, and resident communications. Peter Gudmundsson is CEO of BeHome247. He has been running small and medium-sized businesses in technology, content, and human capital for over twenty-five years. Follow Peter on TwitterConnect with Peter on LinkedInFollow BeHome247 on TwitterCheck out BeHome247

Today With LuAnn Nigara: Hi! Welcome to Window Treatments for Profit. Today, we're talking about the art and strategy of effective marketing through compelling lead magnets and persuasive follow-up email sequences. What's new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Find LuAnn's Books Here! Managing for Profit Workshop - SD Nov 11th & ND Nov 12th Kravet Workspace in Basking Ridge, New Jersey BADG & Cooper Hewitt Event Info & Link to Reserve Tickets! Other Shows Mentioned AWDB #556 Kae Whitaker: #BLM Grace For Lack Of Understanding, Grace for Anger AWDB #274: Power Talk Friday: Kae Whitaker- Part 2 of Email Marketing for your Interior Design Firm AWDB 259: Kae Whitaker – Get New Clients with the Right Email Sequence AWDB 466: Power Talk Friday: Nicole Heymer: You've Defined Your Brand…Now What? AWDB 317: Nicole Heymer: 6 Keys to Planning A Website That Makes Things Happen AWDB 125: Nicole Heymer- How To Brand Your Business. Yes, again! Do not miss this one!!! WTFP #167: Nicole Heymer: How to Find and Highlight Why Someone Should Buy From You WTFP #140: Nicole Heymer: Demystifying SEO for Window Treatment Businesses

In this episode of Jar of Genius, host Russ Perry is joined by Robyn Young, CEO, Founder, and Strategist at Young & Co. Creative Partner. Together, they share insights on how to build a 'sticky brand,' why your brand is your greatest asset, and the art of storytelling and lasting impact.

In this captivating episode of "Thrive Loud with Lou Diamond," Lou connects with the dynamic Lee Hayward, an expert in branding and image. Lee is the head of Prosperous Image and the best-selling author of "Strategically Suited." From her roots in 4th grade fashion advice to empowering entrepreneurs and leaders to communicate their brand's essence effectively, Lee's journey is nothing short of inspiring. Tune in as she unveils the secrets to curating a cohesive and impactful brand image, focusing on alignment and authenticity. Whether it's about your personal style or your business's storefront, Lee provides actionable insights to help you portray your message powerfully and consistently. Key Takeaways: The evolution of Lee's career from a passionate 4th grader to a branding expert. Understanding and bridging the gap between your desired positioning and market perception. The importance of aligning all aspects of your brand to create a lasting impression. How Lee applies her own branding principles to maintain her prosperous image. Insightful tips for thought leaders and anyone looking to enhance their personal or business brand. Join Lou and Lee as they delve into the world of image and branding, ensuring that you, too, can thrive loudly. Special Mentions: Lee's book "Strategically Suited" and her children's book "Mirror Friends" Exploring Lee's services and resources at ww.prosperousimage.com Follow Prosperous Image on Instagram for more branding tips and inspiration Don't miss this episode if you're eager to boost your brand and thrive in both life and business!

Chris, Julie and Stewart dive into one of the most common challenges businesses face: how to communicate their brand consistently across different channels, regions, and markets. If you're struggling with presenting a cohesive brand image across various platforms and regions, this episode offers pragmatic advice on navigating these challenges without losing sight of your brand's core identity. We cover: 1. Inconsistencies in Branding: How inconsistency in messaging and visuals can confuse customers and dilute brand trust. 2. Challenges with Guidelines: Exploring why brand guidelines often get overlooked and how businesses can maintain discipline to stay consistent. 3. The Impact of Growing Business Complexity: Discussing how brands can adapt to changing landscapes while still maintaining a unified image, especially as they expand into different markets and channels. 4. Centralised vs. Regional Control: How the degree of autonomy given to regional teams impacts brand consistency. 5. Practical Solutions: Tips on investing in high-quality assets, setting up effective guidelines, and revisiting them regularly to reflect current realities.Have a read at our original article on Good's Website.

Crafting an exceptional customer journey, from the initial contact through every touchpoint to post-service interactions, is crucial for ensuring your clients' satisfaction. This holistic approach to customer experience is key to setting your business apart in today's competitive market. Your customer journey consists of several key stages: inception, selling, onboarding, service delivery, and offboarding. Each stage deserves careful attention to make sure your clients feel valued and supported. By truly understanding their needs and preferences, you can create a more personalized and effective experience that fosters long-term relationships and boosts customer satisfaction. Consistency in brand personality throughout the customer journey is often overlooked, yet it's vital. A consistent brand helps build trust and makes your customers feel more connected to your business. By focusing on these aspects, you'll not only meet but exceed customer expectations, driving positive referrals and contributing to your business growth. Quotes “Having grown up in the restaurant business and hospitality, I have always, always paid very close attention to the customer experience that we provide our web customers. And one of the things we've always done is make them feel like they're walking into a restaurant, even though they're working into a virtual office.” “I think this is where a lot of businesses could differentiate, and the customer experience they provide could easily make or break them, since we're living in such a hyper competitive world.” “Customer Journey for Dummies, it is the complete sum of experiences that a customer or client will go through when they're interacting with your company, and that starts before they're actually even paying clients.  “It encompasses every single touch point and stage that a customer passes through, from first becoming aware of your brand until they make a purchase, and also if they have to return something.” “Even the way you continue to interact with them after the scope of work is complete is still part of the customer experience or customer journey.” “We're not order takers in the web development world, we're really more partners, really invested in the outcome and growing that business or growing that personal brand, just as much as the client is.” “Throughout the customer journey of working with us, we have teammates whose sole responsibility it is to check in with the client and to keep them on timeline, because timeline impacts budget, right?” “There's also an offboarding time period for clients that are heavily engaged in the workflow, offboarding and then also continuing to cultivate the relationship and continuing to help them grow and establish their brands.” “One reason why we send newsletters and we do this podcast is it's very much for our existing and past clients, just as much as it is for our potential clients. We want to keep supporting them and helping them to grow far into the future.” “One common [mistake] is just not thinking about it. Another common one is not treating a customer the way you would want to be treated and really being very focused on yourselves versus what might be going on in that customer's world or role.”  “A lot of our clients are extremely busy during our own working hours, right? We have to be mindful of what their day to day is like, and also kind of tap in to understand where their overwhelm point is and be able to adjust accordingly.” “We have these different points in our service delivery, really taking the time to map out every single touch point down.” Links mentioned in this episode: Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise by Horst Schulze: https://a.co/d/5rIyWeO

Have you ever thought about what grocery shopping or a beach day can teach you about branding? In this episode, I'm using everyday moments to reveal game-changing branding lessons. From the best cereal spot on a store shelf to keeping your brand vibes consistent, I'm breaking it all down with real-life examples that'll make you see the world, and your brand, differently. Find out more by following us!IG: @thewritemixx, @talklikeabrand, and @colormybrands.Sign up for the mailing list: bit.ly/colormailLearn about our business and brand ecosystem at Colormebrand.com

Struggling to get your events off the ground? Unsure how to turn small gatherings into impactful experiences? In this episode of Mission and Motherhood, I had the opportunity to speak with Karen Hites, the brilliant mind behind Hite International, a thriving digital marketing agency, as she shares her journey and insights. Karen opens up about the challenges she faced and the lessons she learned along the way. From navigating the challenges of event logistics to harnessing the power of consistency in brand building, Karen's insights promise to inspire and enlighten.Join us as we explore:The secret behind fostering a strong company culture.Balancing business and personal life can be a juggling act, especially in a dynamic industry like events. Learn how Karen manages this delicate equilibrium and thrives as a leader.Why consistency is paramount, whether you're posting on social media or plotting out your company's future.Discover the significance of community and collaboration in the events business, and how Karen's strong network has fueled her success.Uncover common misconceptions about starting and running event-based businesses, and how Karen addresses these myths in her summit and mastermind sessions.How Karen's business mission has expanded to support not just her team, but their families too.Learn how Karen measures the success of her events and ensures they continue to deliver value to attendees year after year.If you're ready to confront your business challenges head-on and make a lasting impact with your brand, this episode is a must-listen!Ready to dive in? Hit play now and join us for an invigorating chat with Karen. Trust us, you won't want to miss it!Bio: Karen Hite, the CEO of Committed Mastermind and co-founder of Hite International, is a driving force in fostering an educational focus within the entrepreneurial landscape. Over the past six years, Karen and her husband have transformed Hite International into a thriving digital marketing agency. Beyond this achievement, Karen dedicates herself to equipping aspiring digital marketing agencies with essential tools for growth through Committed Mastermind.Leading Committed Mastermind, Karen actively cultivates a dynamic community for agency owners, emphasizing knowledge-sharing and collaboration. In her unwavering commitment to education, Karen organizes exclusive events like The Commitment Summit, a conference tailored for Marketing Agency Owners. This summit serves as a central hub for industry leaders to exchange insights, strategies, and experiences, significantly contributing to the collective growth and success of the community. Under Karen Hite's strategic leadership, Committed Mastermind continues to empower digital marketing agencies, ensuring they have the knowledge and connections necessary to reach their full potential.Resources: Visit The Hites Website - https://thehites.com/ Check out their Next Summit - The Committed Mastermind - https://thecommitmentsummit.com/ Alignment Meeting Template: https://mailchi.mp/lesleeowen/unlock-your-business-and-household-success Did you listen to an episode and love it? Let me know! Tag me with your "aha" moments and Follow me on Instagram and Facebook!

Welcome to "Fondling Cardboard,” a podcast for sharing collectors' stories and reflecting on why we collecting little pieces of cardboard with pictures of athletes. I'm your host, Mike Lakusta, known as the Golf Card Collector. This show is for anyone with a soft spot for nostalgia and the stories behind the cardboard. Podcast on Apple: ⁠https://podcasts.apple.com/ca/podcast/fondling-cardboard/id1706677477⁠ Podcast on Spotify: ⁠https://open.spotify.com/show/6UmDUqzGupEnrVdKst5rH0?si=ntwvyomfTNeGIOoKgJjiSQ⁠ Links of everything all in one place: ⁠https://linktr.ee/fondlingcardboard⁠ Host Instagram: @thegolfcollector Podcast Instagram: @fondlingcardboard Guest Instagram: @jamespeacock Facebook Group: Golf Cards and Memorabilia Artwork: www.reallygreatsite(dot)com Music: Lo Fi Hip Hop 06 by WinnieTheMoog Free download: filmmusic(dot)io/song/8167-lo-fi-hip-hop-06 Licensed under CC BY 4.0: filmmusic(dot)io/standard-license

In this episode of the Digital Dudes Podcast, we dive deep into the untapped potential of franchising within the multifamily property management industry. Join us as we sit down with Grady Newman, Founder of Resi, to explore how a franchising model could disrupt the way property management companies operate and scale. Grady brings a fresh perspective on why the multifamily sector has yet to adopt a franchising model, despite its proven success in the hospitality industry. We discuss the power of brand consistency, the challenges of scaling property management operations, and the potential for increased resident satisfaction through a more standardized approach. Key Topics & Highlights: Discover why franchising could be the game changer the multifamily industry needs to scale operations and build stronger, more recognizable brands. Explore the parallels between hospitality and multifamily management and why property management companies can learn from the successes of hotel chains like Marriott Bonvoy. Learn about the challenges and opportunities in adopting a franchise model in property management, including quality control, brand loyalty, and operational scalability. Understand the potential for franchising to enhance the resident experience, driving higher retention rates and creating long-term value for property owners and investors. Grady shares his insights on how property management companies can start small and gradually build the brand power needed to make franchising a viable option in the multifamily sector. Join us as we uncover the possibilities and challenges of bringing franchising to the multifamily industry and explore how this model could transform property management as we know it. Digible:⁠ ⁠⁠https://digible.com/⁠⁠⁠ Fiona: ⁠⁠⁠https://www.myfiona.com/⁠⁠⁠ Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠ Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠ (00:00) Preview and Intro (03:56) Franchise Owners in Hospitality vs. Multifamily (06:29) The Role of Loyalty Programs (11:25) The Challenges of Franchising in Property Management (17:25) The Power of Brand Consistency (22:38) Agency in a Box Concept (25:51) The Shift Towards Resident Experience (27:55) Why Hasn't Franchising Happened in Multifamily Yet? (33:02) Benefits of Franchising

Jon Lombardo and Peter Weinberg built a reputation as the gurus of B2B marketing, being named as the Les & Peter of B2B Marketing (by Les and Peter) and they took time out of their yacht hopping in Cannes to join me to talk about what they are up to since leaving the B2B Institute. Before we get into the details of the episode, in a highly controversial moment, Jon and Peter take time out to clarify and rectify a comment they made on the Uncensored CMO podcast recently. Now getting into the conversation we have, we of course talk about their journey at LinkedIn and why they decided to leave. We dive into the core principles that guided their work at the B2B Institute, including the influence of Ehrenberg-Bass and Binet & Field on marketing effectiveness. They reflect on the impact they had at LinkedIn, helping elevate B2B marketing, and how they perceive the opportunities in B2B sector growth compared to B2C. They explain the challenges they faced with scaling traditional market research in the B2B sector, citing its high costs and slow pace. This led them to explore and adopt 'Synthetic Research' as a scalable solution that leverages AI to mimic customer responses accurately and cost-effectively - it is fascinating. We discuss how their new company Evidenza aims to build finance-friendly marketing plans using synthetic research. This method allows marketers to generate reliable insights quickly and more affordably, democratising access to robust market research. They emphasise the importance of asking the right questions and how synthetic research can help marketers avoid limitations like 'survey fatigue' and 'survey remorse.' Jon and Pete also explore the unique benefits of working independently after leaving LinkedIn, highlighting their newfound creative freedom and ability to directly apply marketing theories to their business. Their vision for Evidenza is fascinating and speaking to them about it, the passion is incredible, their innovative approach is set to revolutionise the field by making customer insights more accessible, faster, and cost-effective. 00:16 Uncensored CMO comments rectified01:10 Leaving LinkedIn: The Big Decision01:28 Challenges in B2B Marketing09:44 Global Marketing Insights12:50 The Role of Finance in Marketing16:12 Brand Consistency vs. Change19:22 Introducing Evidenza22:30 The Importance of Asking the Right Questions22:38 A New Way of Marketing23:36 Synthetic Research: Faster and Cost-Effective24:29 Creating Synthetic Samples25:55 Comparing Synthetic and Traditional Research30:28 The Flexibility of Synthetic Research33:24 Democratizing Market Research43:01 Global Reach and Future Potential45:12 Transitioning from LinkedIn to StartupThe Cannes Sessions are brought to you by Freedman International Hosted on Acast. See acast.com/privacy for more information.

In today's episode, I'm thrilled to chat with a former client and longtime friend, the fabulous Renae Keller, founder of Renae Keller Interior Design. We discuss her incredible journey from starting her business in 2010 to doing the work to build her brand and business to where it is today. Renae shares the pivotal moments that shaped her path, including the game-changing mindset shift she had in 2015 and how it elevated her business and experience as the founder. Her journey from start-up to standout is filled with valuable lessons and insights that can inspire and guide us all. Key Takeaways Mindset Shift: In 2015, Renae experienced a pivotal mindset shift that helped her take her business to the next level. She emphasizes the power of believing in yourself and your vision while holding strong boundaries around not only your self-worth but also the value you provide to clients. Marketing Vision: The importance of having a clear marketing vision cannot be overstated. Renae explains how defining her brand and marketing strategy was crucial for her continued growth. Celebrating Wins: Renae reminds us to celebrate our accomplishments, no matter how small. These celebrations keep us motivated and acknowledge the hard work we put in every day. Renae's story is a testament to the power of perseverance, vision, and self-belief. Learn more now by tuning in on your favorite listening app, on the website, or watch it on YouTube! About Renae Keller Having never met a hand-block printed linen she wasn't best friends with, or a grass cloth paper that didn't make her swoon, Renae Keller believes great design has well-appointed interiors that are comfortable and welcoming, yet also pleasing and beautiful.  It's in the details that Renae reflects her client's story throughout their home that makes her a master at her craft - and each project so special. Known for her candor, calming presence and infectious spirit, Renae strives to bring more ease, more joy and more wonder for all to enjoy, and she believes a well-designed home can do all that.  Links & Mentioned Resources Renae's Original Bombshell Business Podcast Appearance  Renae's Account of Our Original Work Together  Connect with Renae LinkedIn: https://www.linkedin.com/in/renae-keller Website: www.renaekeller.com/blog/ Instagram: www.instagram.com/renaekellerinteriordesign/ Facebook: www.facebook.com/renaekellerinteriordesign/ Email: hello@renaekeller.com Learn more about your ad choices. Visit megaphone.fm/adchoices

You may not think of people at work as your community, but they are. And when you build strong relationships with your community, you get more done. It's more creative. It's more resourceful. The results are just better.That's one of the things we're talking about today with the help of our special guest, Senior Director of Brand & Digital Marketing at Collibra, Victoria Bowman.Together, we take marketing lessons from Abbott Elementary, including partnering up with your coworkers, showing that you understand your audience, and testing your ideas before investing in them.About our guest, Victoria BowmanVictoria Bowman is an accomplished marketing leader with extensive experience building brands and accelerating growth in fast-paced award-winning companies, including Collibra, MITRE and Dell Technologies.She is Senior Director of Brand and Digital Marketing at Collibra, the leading data intelligence platform. Her team includes Brand and Creative, Digital & Websites, Social Media, Community and Marketing Operations. Victoria fosters a strong culture of trust and collaboration on her team, empowering impactful cross-functional work on campaigns, events, website optimization, thought leadership programs and evolution of the brand. Collibra was recently recognized with wins in multiple categories from both the MarCom Awards and Communicator Awards.At MITRE, a nonprofit which performs R&D on behalf of the federal government as well as industry partners, Victoria helped Strategic Communications navigate proper brand marketing in an organization dating back to 1958. Her primary focus was on relaunching mitre.org with a design system refresh and 90 net-new pages of concise content, as well as developing the employer brand and deploying high-impact campaigns to talent acquisition targets.As Director of Brand Marketing at Dell Boomi, a SaaS company within Dell Technologies, Victoria built and led large cross-functional teams of creatives and developers, relaunched the corporate website twice during her tenure, rebranded the company, and created infrastructure and improved processes that helped Dell Boomi to scale. These strategies enabled growth initiatives and lead-generating campaigns that resulted in direct, measurable business impact.Prior to working in tech / SaaS, Victoria held leadership roles in consumer packaged goods and online retail organizations. In those positions, she created innovative visual communications and marketing campaign strategies that effectively engaged B2B/B2C channels, planned and executed large events, expanded omnichannel brand awareness, and directly increased sales and customer retention.What B2B Companies Can Learn From Abbott Elementary:Partner up. Don't feel like you have to operate alone. Working collaboratively with others results in a more thoughtful, creative, and unique outcome. Victoria says, “Relationships are crucial to your success. All of the characters on Abbott Elementary really rely on each other. And they've built trust by learning across generations and different backgrounds. And I think that culture of trust really is what fosters great partnership and creativity and innovation. Fostering connections and gaining that shared understanding and having mutual support is important, and the element of discovery that comes from all of those shared experiences.”Show that you understand your audience. Appeal to their values, concerns, frustrations and priorities. That's when content “clicks” for them and you create an emotional bond. Victoria says, “Show that you understand and speak to and meet the needs of your audience. Exemplify that in your marketing, that you understand their problems, you understand their needs, that you are listening, that you're accessible.”Test. Try out new marketing strategies before really investing in them. Victoria says, “Be entrepreneurial. Try out new things. Experiment and test and improve the benefit before you sink budget and resources into something. That's how new activities can turn into successful programs. Never lose that sense of curiosity and that entrepreneurial approach.”Quotes*”To be successful at content marketing, you cannot work in silos. It takes a village to do B2B marketing well, and that means keeping the communication flowing and building trust and having that open collaboration.”*”Bring your whole self to work; your creativity, your resilience and humor. You really, as a leader, should set an example of how to be open and curious and flexible and authentic because it is contagious and it will help you to build an amazing culture on your team.”*”Experiment often. Learn from what works and what doesn't work and keep iterating. Model for people what it looks like to learn from failures and keep moving forward with optimism and lessons learned. So make sure you celebrate the wins that you recognize the great work and you build on it.  Time Stamps[0:55] Meet Victoria Bowman, Senior Director of Brand & Digital Marketing at Collibra[5:49] About the creation of Abbott Elementary[9:49] Marketing Lessons from Abbott Elementary[23:34] The Power of Different Perspectives[24:20] Importance of Setting in Storytelling[24:43] Building Community and Brand Consistency[25:29] Content Strategy and Customer Engagement[28:45] Collaborative Marketing Efforts[35:51] Measuring Content ROI[42:12] Careers in Data Series[43:44] Victoria's Upcoming ProjectsLinksConnect with Victoria on LinkedInLearn more about CollibraAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

How to create a brand for your business, with Katie CaldwellSeason 1, Episode 7: Show Up and Be HeardToday's episode of the podcast is an interview with the fabulous Katie Caldwell.In this episode, we talk all about what branding actually is and how to get started with creating a brand for your own business.We also dive into why being clear on your values is so important and Katie gives some incredibly helpful tips around how you can do it yourself, if you're not in a position to outsource yet.BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:The process of brand development and how to clarify the 'What,' 'Who,' and 'How'Practical tips and advice for creating a brand strategy for your businessPlatform, app and tool recommendations to help you create your own brand and build your own websiteKatie is the founder of award winning London based design studio Geek Boutique Design.Over the past 8 years she's helped over 200 businesses define and perfect their visual and digital presence and helped them to elevate their brand and website to that all important next level. If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!LINKS YOU DEFINITELY WANT TO CHECK OUT:Connect with Katie on Instagram or LinkedInTake Katie's FREE Brand Archetype QuizDownload Katie's FREE Website PlannerCheck out Coolors to help you pick your brand coloursCONNECT WITH BECCI:Connect with Becci on Instagram, LinkedIn or FacebookJoin Becci's email communityTIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:00:00 The Journey to Business Ownership: Finding Alignment with Values and Lifestyle09:32 Beyond Visual Identity: Understanding the Emotional Impact of Branding28:24 The Process of Brand Development: Clarifying the 'What,' 'Who,' and 'How'34:27 Practical Guidance for Brand Strategy: Insights from Katie37:13 Considerations for DIY Branding and Website Creation53:25 Brand Consistency and Differentiation01:00:43 Platform Recommendations for Website BuildingSUPPORT THE SHOW:If you love this podcast and would like to show your support and say thank you, you can do so here.EPISODE TRANSCRIPTTap to downloadThis...

In this episode of Production Value Matters, host Matthew Byrne is joined by Alex Grist, the Director of Events at Express Flooring. Join them as they discuss the importance of brand consistency at exhibitions, revamping event strategies, and adapting to changing market dynamics.

The Crucial Role of Branding in Building Trust and Longevity for Legacy BrandsIn this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the importance of branding with Tamara Loring, the brand ideologist for The Entrepreneur Source. They debunk the myth that legacy brands don't need to focus on branding and explore how maintaining a strong 'why' can keep a brand relevant and trusted. Loring shares insights from her experience, emphasizing the need for organizations to communicate their brand story consistently and evolve with changing technologies to avoid obsolescence. The conversation underscores the significance of internal and external stakeholder alignment and the impact of branding on long-term business success.Timestamps-00:00 Introduction: Branding vs. Lead Generation00:34 Meet the Host and Guest01:18 The Importance of Branding02:57 Legacy Brands and the Risk of Obsolescence04:47 Adapting to Change: Technology and Branding07:04 The Role of Brand Ideology08:56 Consistency and Repetition in Branding13:50 Coaching and Finding Your Why25:19 Conclusion and Final Thoughts If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.____________________________________________________________________________________________________Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode. Apple PodcastsYouTubeSpotifyAmazon MusicAudibleYouTube Music

Explore strategies for building brand consistency, driving the firm's growth, and enhancing leadership skills. Whether you're a marketing professional or someone interested in the behind-the-scenes of a bustling department, this episode is packed with valuable insights.

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. Today's episode is a continuation of our conversation with Jen Hovelsrud of Elevance Health. On our last episode, we talked about how we can maintain content harmony and start thinking of our company as a publisher. Now, we're digging deeper and discussing how we, as brand leaders, can empower our teams to create content quickly in a way that ensures brand consistency and long-term brand health. Jen, an expert in enterprise content marketing and social media, shares her strategies on empowering teams, utilizing tools for brand monitoring, and the delicate balance between creative freedom and brand coherence. We'll also discuss budget allocation, the potential and ethical use of AI in content generation, and the pivotal role of strong leadership in fostering marketing success. Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare depends on it. Key Takeaways: 1. Harmony in Brand Consistency: While brand consistency is a cornerstone of strong marketing, it's the power of a central source of truth and the avoidance of a perfectionist mindset that truly empowers content creation teams. 2. Leadership & Leveraging Strengths: Sara and Jen touch on the pivotal role of leadership within marketing. It's important to foster a team environment where creativity is nurtured, strengths are leveraged, and members are encouraged to contribute unique perspectives, all within the boundaries of brand guidelines to maintain harmony. 3. Resource Realities & Focused Strategy: Sara and Jen discuss the common struggle of under-resourced content teams across organizations. Jen highlights the critical importance of a disciplined, strategic approach to content creation, especially when resources are limited. She advocates for a clear, purpose-driven strategy that defines a well-chosen area of impact, echoing the necessity of prioritizing and measuring for sustainable content marketing. 4. Ethical AI & Operational Potential: AI can provide useful first drafts but there will always be  the necessity of human oversight. This episode discusses the creation of ethical guidelines surrounding AI's use in highly regulated industries like healthcare. 5. Empathy & Execution: There's a need for balancing creativity with consistency without stifling innovation. It's important to have a supportive environment where mistakes are seen as opportunities rather than failures. Empathy, respect for individuality, and space for personal expression are essential for both vibrant content and professional contentment. [embed]https://youtu.be/jLzPN3GfJ2M[/embed] About Jen Hovelsrud Staff Vice President Elevance Health Jen leads Enterprise Content Marketing and Social Media for Elevance Health, a health company and largest licensee of Blue Cross Blue Shield Health plans. She is focused building brands through strategically-connected and purpose-driven driven content and communication. LinkedIn.com/in/Jennifer-Schoech-Hovelsrud Www.ElevanceHealth.com

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today's episode, Jen Hovelsrud is here to talk about how we can create consistency in our content and begin thinking like publishers rather than advertisers. Jen is an expert in content marketing, focusing not only on creating content, but the structures and strategies that unify the content and messaging of large, multi-faceted organizations. Jen is breaking down what she calls a federated model of content marketing that allows for consistency and unity when working with several brands under a single parent company. She also shares her philosophy on companies needing to become publishers and emphasize tactics that build relationships and foster brand loyalty. Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare depends on it. Key Takeaways: 1. Purpose-Driven Persistence: Jen Hovelsrud illuminates the dedication necessary for implementing a purpose-driven approach within large organizations, highlighting that successful integration spans beyond a mere marketing strategy to become the core of business operations. Aligning people and brands with this mission demands time, patience, and concerted effort, as evidenced by the nine-month timeframe to establish it at the corporate level. 2. From Advertisers to Publishers: Shifting the marketing mindset is essential in today's content-rich landscape, and Jen underscores the importance for brands to evolve from thinking like advertisers to becoming savvy publishers. This transformation enables the creation of impactful, engaging content that fosters authentic relationships with audiences, relying on a deep understanding of their needs and a clear, insightful point of view. 3. Infrastructural Integrity: Building the backbone to support a purpose-driven narrative requires more than just passion; it necessitates a robust organizational framework. This groundwork lays the foundation for aligning content strategies with an overarching purpose, setting the stage for brand consistency and amplifying the resonance of messaging across various audiences. 4. Managing Momentum and Expectations: Sara Payne and Jen Hovelsrud discuss the nuanced dance of balancing the slow build of a purpose-driven brand with managing stakeholder anticipation for quicker wins. Accountability to the mission and an unwavering commitment to storytelling integrity are vital for amortizing the extensive investment involved in this strategic shift. 5. Content Harmony in a Digital World: Breaking down silos is crucial for achieving content objectives that resonate with and add value for the audience. Jen's federated model of embedding specialized teams within business lines exemplifies a strategic approach for nurturing content harmony and brand consistency during an era of rapid digital content proliferation. https://www.youtube.com/watch?v=XX_Vq3lTU5Y About Jen Hovelsrud Staff Vice President Elevance Health Jen leads Enterprise Content Marketing and Social Media for Elevance Health, a health company and largest licensee of Blue Cross Blue Shield Health plans. She is focused building brands through strategically-connected and purpose-driven driven content and communication. LinkedIn.com/in/Jennifer-Schoech-Hovelsrud Www.ElevanceHealth.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses essential social media planning strategies for 2024. She emphasizes setting SMART objectives, understanding the target audience, selecting appropriate platforms, creating relevant content pillars, and maintaining brand consistency. Philippa provides actionable tips for small business owners to align their social media efforts with business goals, engage authentically with their audience, and organize their content through a calendar. The episode aims to help listeners develop an effective social media presence that resonates with their audience and drives results.   Learn more about the EmpowerHer Program today: https://empowerherap.com/   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://channerconsultingllc.hbportal.co/schedule/61f460345b4a2708918ee78b   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: info@channer-consulting.com

Visit this link for Amazon Brand Guidelines → https://myamazonguy.com/brand-guidelinesFeeling lost on how to create a cohesive brand image for your Amazon store? My Amazon Guy, a trusted Amazon brand booster, unveils a new service: Brand Guidelines!  This video dives into the importance of brand guidelines, what's included in their service, and how it can benefit your business.#amazonseller #amazonFBA #branding #brandguidelines→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamp:00:00 - What are Brand Guidelines and Why Are They Important?00:27 - My Amazon Guy's Brand Guidelines Service Explained01:15 - Key Benefits of Brand Consistency for Amazon Sellers01: 20 - How Brand Guidelines Can Save Time & Improve Conversions 01:40 - My Amazon Guy's Brand Guidelines Pricing03:06 - Avoiding Common Branding Mistakes03:40 - Frequently Asked Questions about Brand GuidelinesSupport the show

The Power Of Brand Consistency To connect with today's guest: Susan Friesen To connect with the host: Colleen Biggs Thank you to our Sponsor of today's show: Peacefullliving

Truly cannot wait for you guys to listen to this episode today. We have Daryn Schwartz on the Friday Society Podcast, founder of The Space Between Yoga, and we talk about: Transitioning from a corporate career to yoga studio ownership How to maintain strong brand consistency while also allowing your team to thrive and be independentHow to get over your fear of sales and ways she's gotten comfortable with charging her studios worthHow her family was integral into her early days journey How to diversify your yoga business with retreats, YTT, and moreHow to engage in thoughtful and impactful partnershipsSend her a message when you're done listening!!& shoutout to Christie Evenson - check her out for web design! To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

In this episode, I delve into the transformative power of content batching and why it's essential for every entrepreneur. Discover how batching your content can lead to a stronger and more consistent brand message, save you time and energy, and make it easier to stay consistent with your content! Plus, get 5 must-know tips you NEED to consider before you start batching your content. Resources Mentioned: The Content Batching Blueprint  Courses & Programs: The Simple Business Builder - Join the waitlist for my mastermind Simple Sales School - My course is being replaced soon with version 2.0 which will be called The Simple Business Builder - Self Study. Join now and you'll get to have access to both. Version 1.0 has helped students get booked out for months - imagine what 2.0 will help you achieve? Organize & Automate - Organize your online service-based business in just 14 days (on the side of your regular routine) Freebies: FREE Guide to booking clients consistently & building a $5k/month online business with part-time work weeks FREE masterclass: 10 Steps To Go From Overwhelmed To Organized

This week's guest works with creative businesses to make sure their branding is consistent across all platforms. From logo, to website, to email and social media, Courtney helps you bring  your brand presence across all platforms in a cohesive way. And don't miss your chance to win a VIP day with her - further down the show notes! In the episode we hear about her own background in the event industry and how your branding can affect the trust your customers have with you. She urges us to think not only about our ideal clients as we consider branding, but our own preferences at the same time. She helps clients find their own personal branding style instead of trying to fit into the mold of the latest trend so that your branding always looks and feels authentic. She's also got a great tip for using Chat GPT to help polish your "About us" and other website language! Courtney definitely knows her stuff when it comes to branding and has several ways to work with her so that you can nail down the visuals and voice you display to your customers. In the UGlu Hotline this week, I share my own tip about planning meals at conventions! RESOURCES MENTIONED: 17hats (get 50% off your 1st year)  Balloon Suite  Havin' A Party Wholesale (save 5% with code BRIGHT)  UGlu by Pro Tapes (save 5% at Havin' A Party with code BRIGHT)  Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 ‬Balloon Boss Mastermind & Summit   PremiumConwin  2024 Bright Balloon Business Planner  ALOFT (save $10 with code BRIGHT) The Balloon Guild (save 20% with code WeLoveSara20) Brand Consistency Checklist Giveaway - VIP Branding Day ($1250 value) which includes: New Brand Board including: logo trio (main logo, secondary logo, submark, fresh font pairings, color palette & mood board) 4 Social Media Canva templates using new branding + Instagram Highlight covers Updating branding on social media where needed (Facebook, Pinterest, Instagram, etc) Email Signature with new branding One marketing material (thank you card, business card, one sheet, etc) Logo, color and font updates on current website To enter the giveaway, following both @thebrightballoon and @courtneylynette on Instagram and enter here! - - - - Join the book club  50 Ideas for Email Marketing | Join the Bright Balloon email list  courses | templates | planner  @thebrightballoon  The Bright Balloon on YouTube 

This week we take a look through the iridescent, rainbow lens of leadership, with Dr Steve Yacovelli, aka ‘The Gay Leadership Dude™', to ask the question: what does it mean to be a truly inclusive leader?Well beyond the DEI acronym and its all too often tick-box allyship mentality, we explore the essence of inclusive leadership and what every impactful leader can learn from the six competencies that naturally show up in the LGBTQ+ community: being authentic, leading with courage, having empathy, effective communication, building relationships, and influencing organisational culture.We talk all things pronouns, bringing your full self to work, managing your unconscious bias, and finally, we pull at the seams of diversity, to reveal a single beautiful truth: every single human on this planet is diverse!Find out about:Learnings from Steve's 25 years in the leadership, development, change management, and diversity and inclusion consulting spaceWhat it means to lead with a Pride Leadership mindsetWhy inclusive leadership must go beyond the superficial celebration of the DEI acronym to foster belonging for allThe five dimensions of diversity and what it means for leadershipWhy a feedback-rich culture is critical to creating belonging in the workplaceWhy learning in a group of 3 can have greater success than learning in pairsDon't miss the next episode: subscribe to the show with your favourite podcast player.And download the free 1-page summary, so you can always have the key points of this episode to hand.Put the episode's best takeaways into practice with Skillding. Visit skillding.com/workshop to begin your journey from learning to doing. Track your progress as you hone your new skills. Start now!Links:Watch the video recording of this episode on YouTube.Connect to Steve Yacovelli:LinkedInWebsiteSupport the show: Make a one-off donation and contribute to the ongoing costs of running the podcast.Support the showCheck out the podcast map to see the overview of all podcast episodes: https://workshops.work/podcast-map

In this episode, Jasmine discusses the basics of branding and why it is important for businesses to have a strong brand. She explains that branding is the ability for a business to stand out in the market and that branding already exists for every business, whether intentional or not. Jasmine emphasizes the importance of brand strategy and brand identity, as well as the need for consistency in brand elements and messaging. She also touches on brand image, reputation, and the power of brand storytelling. The episode concludes with a reminder to focus on developing brand values, unique selling points, brand stories, and consistent brand messaging. Takeaways Branding is the ability for a business to stand out in the market. Brand strategy and brand identity are crucial components of building a strong brand. Consistency in brand elements and messaging is key to creating a memorable brand. Brand image and reputation play a role in how your brand is perceived by others. Brand storytelling and messaging are powerful tools for connecting with your audience.     Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn how inside our free training: https://highflierpowerhouse.com/rebrand-training Learn how to build a strong brand and sign your next 5 highest paying clients. Join our signature program, Brand Revenue Lab, where you'll learn how to build a stand out brand from the ground up. Join today: www.highflierpowerhouse.com/revenue   Chapters 00:00 Introduction to Branding Basics 02:19 What is Branding and Why it Matters 03:39 Brand Strategy 07:40 Brand Identity 19:21 Brand Consistency 23:04 Brand Image and Reputation 30:41 Brand Messaging and Storytelling 34:11 Conclusion and Next Steps

Effective marketing is crucial. In times of budget constraints, individuals may think they can handle it themselves. However, if you lack a deep understanding of marketing dynamics and messaging, it's advisable to outsource the task. Remember, you have only one opportunity to create a compelling first impression. While some argue that they can make an impression later on social media, it's vital to recognize that brand consistency plays a pivotal role. Emphasizing brand consistency should be a top priority in your approach to marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-inventive-journey/message

In today's Blogger Genius Podcast episode, I'm diving deep into the future of blogging and online entrepreneurship in the face of the AI revolution. As we stand on the brink of 2024, the digital landscape is shifting beneath our feet, and I'm thrilled to share with you the wisdom of SEO expert Steve Wiideman. The AI Challenge: Growing Income in a Competitive World As bloggers and digital entrepreneurs, we're no strangers to change. But the rapid advancements in AI are bringing a new set of challenges—and opportunities—to our virtual doorsteps. With AI-generated content on the rise and the impending phase-out of third-party cookies, many of us are wondering how to sustain and grow our income. In this episode, I explore the potential of pivoting towards selling digital products and services directly to our audiences. Imagine setting up memberships, digital downloads, workshops, coaching sessions, and courses with ease. That's where MiloTreeCart comes in—payment software I'm excited to introduce, complete with an exclusive life-deal of $349 for the first thousand VIP customers and a reassuring 30-day money-back guarantee. Show Notes: MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Join My Blogger Genius Email List Steve Wiideman Google Actions Console Google Discover Catch My Party Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Embracing Change with Steve Wiedemann Steve Wiedemann, a seasoned SEO expert, joins us to share his invaluable insights. With experience spanning brick-and-mortar stores, online retailers, and big-name brands, Steve understands the necessity for businesses to evolve with the digital marketing landscape. Beyond Google: A Fully Integrated Marketing Strategy Steve's enthusiasm for the changes in the search ecosystem is palpable, yet he acknowledges the nervousness that accompanies the rise of AI in digital marketing. His advice? Adopt a fully integrated marketing strategy that transcends Google's search results. It's about improving performance across all digital marketing mediums and maintaining a consistent brand message. Solopreneur Strategies: Smart Investments and Social Presence For the solopreneurs and small business owners among us, Steve offers sage advice. With limited budgets and time, it's crucial to prioritize. Hiring experts for specific marketing channels, even for just a few hours a month, can make a significant difference. Collaborating with influencers and cultivating a strong social media presence are key steps to growing your audience and nurturing brand advocates. Voice Search and AI: Staying Ahead in 2024 Voice search technologies are no longer a distant future—they're here, and they're reshaping how we interact with the digital world. Steve urges us to leverage platforms like Google Action Console and Alexa Skills to stay competitive. The AI-Driven Environment: Tracking and Adapting The conversation with Steve takes a deeper dive into the challenges of tracking keyword rankings in an AI-driven environment. He stresses the importance of direct engagement with brands through AI platforms and effective communication between developers and brand representatives. Customer Journeys and Competitive Insights Understanding customer journeys has never been more critical. Steve highlights the use of competitive insight tools to track how customers reach competitors' websites. Breaking out of the traditional SEO bubble is essential, as is focusing on content that truly drives traffic. Brand Consistency and Customer Sentiment Brand consistency is paramount, and so is understanding customer sentiment. Monitoring feedback and reviews helps identify your strengths and weaknesses, allowing you to differentiate your brand from competitors. The Future of Advertising with AI and Voice Search As we ponder the future of ad revenue, Steve predicts that ads will remain a fixture in search results. Bloggers must adapt to this evolving digital environment to stay relevant. Looking Ahead: AR, VR, and the Future of AI Steve leaves us with a thought-provoking prediction: the shift from traditional devices like phones to augmented reality (AR) and virtual reality (VR) equipment. He envisions a future where we interact with digital content through wearable devices, such as AR glasses. Final Thoughts This episode with Steve Wiedemann has been a treasure trove of insights for anyone looking to navigate the evolving digital marketing landscape. As we embrace AI and the changes it brings, let's move forward with adaptation, experimentation, and a forward-thinking mindset. The future is bright for those ready to evolve. Remember, The Blogger Genius podcast is here to guide you through these transformative times. Stay tuned for more episodes that empower you to thrive in the world of blogging and online entrepreneurship. Other Related Blogger Genius Podcast episodes You'll Enjoy: AI-Driven Content and the Future of SEO with Steve Wiideman The Truth About Blogging Success: Hard Work and Risks with Faith Mariah The Future of Blogging: SEO Predictions for 2024 with Casey Markee MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

Brand consistency is key! In fact, it goes beyond just adding your logo to every social media post. It's about creating a unified look and feel across your website, social media, emails, and more. Amandolin Webb, the creative director and branding genius for Tique, joins this conversation to share her expertise on the importance of maintaining brand consistency in order to build client trust. Amandolin explains the importance of taking the time to establish clear brand guidelines, as well as provides granular details of brand consistency, such as font usage, color hex codes, and font weights. Walk away from this episode with a better understanding of the long-term benefits of investing in a strong brand, the psychological impact of brand consistency, and the importance of regularly auditing and updating brand elements. By establishing clear brand guidelines and maintaining consistency across all touchpoints, you can create a sense of reliability and professionalism that resonates with your ideal clients! Dream Client Guide: tique.thrivecart.com/free-download-dydc/ Today we will cover: (01:35) Why brand consistency is important (09:10) The role of brand guidelines in maintaining consistency (12:50) Details of font guidelines, including kerning and font weights (19:30) Psychological impact of brand inconsistencies on consumer perception (29:45) Conducting an audit and creating/updating brand guidelines (35:45) Value of connecting and getting feedback from other travel advisors (37:50) The connection between branding and copywriting (40:30) Focusing on progress over perfection Register for the CCT Open House: tiquehq.com/cct-open-house Join us for an exclusive behind the scenes *FREE* tour of our best-selling Client Communication Templates! Semi-Custom Brands: tiquehq.com/semi-custom-brands Browse our collection of pre-designed brand kits that are customized to your brand's unique personality by our talented Creative Director! _____ JOIN OUR NICHE COMMUNITY: https://www.tiquehq.com/join-niche FOLLOW ALONG ON INSTAGRAM: https://www.instagram.com/tiquehq/ CHECK OUT OUR SERVICES & PROGRAMS: https://www.tiquehq.com/

In this inspiring episode, "Branding Brilliance: Empowering Mompreneurs with Mary Maloney," we delve into the transformative world of personal branding for female entrepreneurs. Our expert guest, Mary Maloney, offers invaluable insights into how personal branding is essential for the success and confidence of mompreneurs. She highlights the nuances of personal branding in the digital era, emphasizing the importance of a cohesive presence both online and offline.Mary shares strategies for women to embrace their uniqueness, thereby creating a personal brand that stands out authentically. Addressing common challenges and fears, she provides practical advice on how mompreneurs can overcome self-doubt and build a resilient brand. Furthermore, Mary delves into the dos and don'ts of leveraging social media platforms for effective branding and recommends tools for maintaining brand consistency across various channels.As personal branding is an ongoing journey, Mary discusses how to monitor and evolve a brand effectively. For those just starting, she outlines actionable steps and common pitfalls to avoid. Looking towards the future, she predicts trends in personal branding, offering insights on how mompreneurs can stay ahead of the curve. The episode concludes with Mary's encouraging words, motivating our listeners to embark confidently on their personal branding journey.Listeners can also find out how to connect with Mary and learn about her upcoming events, making this episode a treasure trove of inspiration and guidance for any mompreneur looking to enhance her personal brand and business success.Did you listen to an episode and love it? Let me know! Tag me with your "aha" moments and Follow me on Instagram and Facebook!

"'No taxation without representation down with 280E" might well have been the catalyst prompting lawmakers to consider rescheduling cannabis to Schedule 3, potentially eliminating the controversial tax code.As MariMed ambitiously aims to become the 'Coca-Cola of Cannabis,' their unwavering focus on brand consistency emerges as a pivotal reason for their dominant position across various markets.Join us as we dive deep with Jon Levine, discussing:MariMed's unwavering commitment to brand consistency, regardless of state boundaries.The symbolism and impact of their Boston Tea Party-Style protest against the Federal Tax Code 280E.Exploring key markets like Maryland and Missouri and understanding why MariMed's brands resonate powerfully with consumers.Guest Links:https://marimedinc.com/https://www.linkedin.com/company/marimed-inc/about/https://twitter.com/MariMed_Inchttps://www.instagram.com/marimed_inc/Follow us: Our Links.https://marimedinc.com/https://www.linkedin.com/company/marimed-inc/about/https://twitter.com/MariMed_Inchttps://www.instagram.com/marimed_inc/At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:

Want to unlock the secrets of attracting high-paying clients through powerful website design? Join us as we chat with Alicia, a former student of our Bucketlist Bombshells Academy and a current member of our Scale with Purpose mastermind, about her journey from working in the luxury beauty industry to building, growing, and scaling her boutique brand and website design business, S co. Creative Design. Alicia sheds light on her approach to creating captivating branding and website designs that enables her to stand out and attract high-paying clients. She also shares her experience of reaching out organically to work with smaller influencers and her tremendous growth over the last six months, as a member of our Scale with Purpose Mastermind. Listen in as Alicia reveals her strategy of attracting high-paying clients and refining her brand. She discusses the importance of knowing your target audience, finding the right platforms to market your brand, and creating SEO-rich content for your website. Furthermore, Alicia shares how she created a monthly subscription-based website management service, S co. Design Club, that has revolutionized her approach to client support and business scaling. Hear about Alicia's five strategies for transforming a website to cater to higher paying clients, focusing on the small details that will attract visitors and build trust. Alicia shares valuable insights on how the overall look of your website can make or break your brand, emphasizing the importance of spacing, imagery, and brand consistency. She also talks about her experience with mobile optimization and shares her process of hiring her first team member. Join us as Alicia guides us through her journey of scaling her business and achieving business growth through hiring. (0:00:00) - Attracting High-Paying Clients With Website Transformation (0:09:04) - Attracting High-Paying Clients and Brand Refinement (0:16:55) - Monthly Subscription Website Design Benefits (0:21:57) - Website Design and Client Transformation Strategies (0:25:23) - Spacing, Imagery, and Brand Consistency (0:31:58) - Mobile Optimization and Clear Processes (0:45:46) - Hiring's Impact on Business Growth Get to know Alisha: Alisha is the founder of the brand and website design agency, S co. Creative Design. S co. Creative works with female-led brands in designing captivating visual identities to help attract their target market, increase their ROI and stand out in their industry. Since founding S co. in 2020, she has collaborated with over 150 brands across four countries in visually elevating their business and reaching their target goals. Connect with Alisha: Website: https://www.scocreative.com/  Instagram: https://instagram.com/scocreativedesign  Resources Mentioned: Alisha's Free Attract and Captivate Guide: https://www.scocreative.com/guide Scale with Purpose Mastermind: https://bucketlistbombshells.com/mastermind