Podcasts about cesari media

Rick Cesari is the Chief Marketing Officer at Direct Branding, an omnichannel branding and marketing company that uses compelling videos to build brands and generate more sales. Before Direct Branding, he was the Founder, President, and CEO of Cesari Media and Cesari Response Television Inc. Rick was the first person to use direct response television marketing to build a national brand (Juiceman® Juice Extractor). By applying similar direct response strategies and video marketing, he has been responsible for helping create and market many iconic brands like Sonicare®, Clarisonic, The George Foreman Grill, OxiClean, Rug Doctor, and GoPro. In this episode… Technology and advertising platforms have changed over the years, but the way we market to people hasn't changed much. According to marketing expert Rick Cesari, it's about understanding basic human psychology, marketing principles, and selling through education.  As someone who helped uplift brands like GoPro and Juiceman®, Rick knows the formula to scale through direct response TV marketing. Running TV ads is more of a shotgun blast approach, but it's no less effective than it was years ago. Direct response TV marketing can amplify other channels by 20% to 50%. Because of TV marketing's large-scale awareness and ability to hit all potential demographics, it can elevate your brand and help you build lifetime value. In this episode of the eCommerce Profits Podcast, Joshua Chin sits down with Rick Cesari, Chief Marketing Officer of Direct Branding, to discuss everything you'd want to know about direct response TV marketing. Rick shares why TV marketing is still effective today, the cost of running TV ads, and why it's important to leverage marketing strategies early on. Rick also talks about how he's helped leading brands grow and scale!

Rick Cesari has been a pioneer in brand response advertising since the early ‘90s. One of his early successes was Juiceman Juicer, which he brought to over $75 million in sales. After he sold that company, he created Cesari Media, which has been the force behind numerous household brands, such as the George Foreman grill, Sonicare, Rug Doctor, and many others.  Rick also worked with GoPro and created a famous television marketing campaign that helped grow the company from a start-up to over a billion dollars in sales. In his latest book, Video Persuasion, Rick shows small business owners, entrepreneurs, and Amazon sellers how to use video marketing techniques that have been proven effective by the big brands in their own businesses.  In this episode… If you want to stand out in the increasingly competitive global market, you need to give your product or service an edge that’s a cut above the rest. Product differentiation is a pivotal piece in your marketing strategy and it will serve as your ticket to making a huge turnout in sales. But how do you make people know that your product is different from everything else that’s available in the market? By leveraging on a Unique Selling Point (USP). Tune in to this week’s episode of the Innovations & Breakthroughs Podcast as Rich Goldstein interviews marketing guru Rick Cesari about the importance of having the right Intellectual Property strategy, the value of using direct response marketing when launching a new product, benefits of patenting a new product to your business, and many more. Stay tuned.

Rick Cesari was the first person to use an infomercial to build a national brand name (Juiceman®) and then apply the same strategy to launch a number of other products and brands into the stratosphere: The Sonicare Toothbrush, the George Foreman Grill, OxiClean, and Orange Glo®, as well as Fortune 500 clients Microsoft and Clorox®. He is the founder and CEO of Cesari Media, a full-service direct-response marketing agency that provides production, media buying, interactive, and campaign management services.   Here’s a glimpse of what you’ll learn: [0:45] I introduce my guest, Rick Cesari. [1:30] Must have components of an infomercial. [2:30] How to get testimonials for your product. [3:30] Surprising stories from infomercials. [4:30] Why it’s important to educate the consumer. [5:30] Rick talks about working with Billy Mays. [7:00] Rick shares lessons from selling The Juiceman juicer. In this episode… What lessons can you learn and take away from a renowned marketing expert? How can you benefit from the perspective of someone who knows how to use the customer education approach and many other methods? On this episode of Inspired Insider, Jeremy sits down with entrepreneur and marketing expert Rick Cesari. Rick opens up about his experience with infomercials, what it was like working with Billy Mays, why you should use the customer education approach, and much more! You don’t want to miss a minute of this interesting episode featuring Rick! Think back to one of your recent most enjoyable buying experience. Most likely, that experience was enjoyable because the seller took their time and focused on customer education. Most people do not want to be on the receiving end of a “Hard sell.” How can you communicate with your buyers in a way that educates and helps them figure out an issue they are desperate to have resolved? On this episode of Inspired Insider, you’ll hear from Rick Cesari as he goes over the time-tested customer education approach. You’ll walk away from this episode with a good idea on how to serve your customers in a helpful way and give them a clear opportunity to choose your product. Make sure to listen to this fascinating episode with Rick! Have you ever wondered what the essential components of an infomercial are? How do you successfully market a product in a way that appeals to a broad audience? On this episode of Inspired Insider, you’ll hear from experienced marketer, Rick Cesari. Rick says that marketing a quality product is paramount to a successful marketing campaign, you want to advertise something that people need. He also says that a great strategy to market your product is to go out and gather testimonials so your audience can see that other people are using your product and that it works! To get more great insights from Rick’s unique perspective, make sure to listen to this episode! Resources Mentioned on this episode www.cesarimedia.com https://www.linkedin.com/in/rickcesaridrtv/ https://en.wikipedia.org/wiki/Billy_Mays   Sponsor for this episode This is part of the Prosper Show Ecommerce Mastery Series where top Sellers and Experts teach you what really works to boost your ecommerce business. They have an amazing conference with some of the top Amazon sellers and industry leaders. *************** Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Rick Cesari is the Founder and CEO of Cesari Media, considered one of the top brand building, response generating agencies in North America. Rick has been a pioneer in the direct response advertising industry since the early ’90s and has used brand response strategies to build many iconic brands such as Juiceman, Sonicare, The George Foreman Grill and OxiClean. Rick has helped companies like GoPro from startup to over a billion dollars in sales, in just a few short years. He is the author of Buy Now and his next book, Transactional Branding is due out soon. Both Rick and his agency, Cesari Media continue to be on the cutting edge of new Brand Response advertising campaigns and are implementing innovative Cross Platform strategies with digital and mobile venues.

How can you turn your agency into a highly sought-after brand? Today’s guest knows how because he’s done it for the OxiClean and the George Foreman Grill. In this episode, learn the 5 key strategies to build a brand that gets clients beating down your door.   In this episode, we’ll cover:   How the right positioning can drastically change your business. 5 things you can implement right now to build a successful brand.   Today’s guest on the show is Rick Cesari of Cesari Media, the agency he founded over 20 years ago. They specialize in building brands that sell products direct to the consumer. Over his career, Rick has worked some amazing brands such as OxiClean, George Foreman Grill, Rug Doctor, and Sonicare to name a few. He’s here to share the secrets to building these amazing brands so you can apply them and grow your agency.   “Figure out a good way to position so you’re different than everyone else.” ~ Rick Cesari Why You Might Need to Reframe Your Brand Positioning Have  you ever heard of The Fajita Express? No, you haven’t. But I’ll bet you have heard of the George Foreman Grill.   When Rick was first approached to help with branding it was for grilling product called The Fajita Express. It was a slanted grill so the meat could slide right into taco shells. It didn’t sound too groundbreaking to Rick but with his help repositioning, that grill became the George Foreman Grill. As you probably know, it is marketed for its ability to drain grease away from the meat. They’ve sold over 30 million grills since then! 5 Keys to Building a Better Brand With over two decades in the direct response business Rick has discovered some consistent themes to building brands. These are easily adaptable from product to service-based agency business.   1- Develop a Unique Selling Proposition A USP is the foundation of building a better brand. It’s the single most important factor clients use when deciding to work with you over your competition. The best type of USP for an agency is a niche or specialization that helps you stand out. When you show expertise in a specific area you develop a reputation for being the best. You will become “the choice” rather than just “a choice.”   2- Position to Stand Out Rick says he tells his clients to sell benefits or results rather than features. In the agency industry that means you should be marketing the ways your agency can serve your clients. Show clients what you can do for them and how you are the trusted advisor who helps achieve their desired results.   3- Deliver More Value When you are laser focused on particular niche you can drill down and really understand the intricacies of that industry. Then use that understanding to exceed expectations. For example, when Rick’s agency was helping OxiClean he says they always sent a larger container than what the customer expected and included free samples of other products. This is a great strategy for growing revenue from your existing client base.   4- Always Listen to Your Clients Speak to satisfied clients - the people who have already had success working with you - and see what they liked and disliked. Use the positive feedback when crafting your marketing messages, in your new business proposals, etc. When you get input from existing clients you can use that information to understand and then market toward the benefits of working with you.   5- Procure and Use Authentic Testimonials Today’s decision makers want to hear from others in their same boat. Talk to your clients that are getting great results and ask them to share their story as a testimonial. Social proof such as testimonials (particularly video testimonials) will go a long way with your prospects. It’s a very powerful message when existing happy clients share their story of success.   Above all else, Rick’s best advice is to be unique. You can’t be everything to everybody so focus on an industry or segment of the population that you help best.

Rick Cesari is the Founder and CEO of Cesari Media — one of the top brand building and response generating agencies in North America. Rick has been a pioneer in the direct response industry since the early 90s and has used brand response techniques to build many iconic brands. Products like The Juiceman, Sonicare, The George Foreman Grill, and OxiClean. Rick has helped companies like GoPro grow from a startup to over $1 billion in sales. He is the author of two books with his latest entitled, “Building Billion Dollar Brands.” Rick’s latest venture is “Cesari Ignite” where his team helps business owners and CEOs on create strategies, structure, and accelerated growth for their businesses. What you’ll learn about in this episode What makes authentic storytelling a powerful marketing technique One of the first things Rick does when he’s trying to market a new product The best salesperson for your product/service A challenging time that taught Rick to never give up How distribution channels have changed over time but the basic elements of branding & marketing have stayed the same Five keys to building a great brand The power of shifting the focus from the features to the benefits when marketing The Golden Rule of branding Why you need to move on if the marketplace isn’t responding to your product/service The importance of learning from other people’s experiences How to best connect with Rick: Website: www.cesariignite.com Website: www.cesariignite.com/branding Email: rick.cesari@cesariignite.com LinkedIn: www.linkedin.com/in/rickcesaridrtv

Rick is the Founder and CEO of Cesari Media one of the top brand building, response generating agencies in North America. Pioneer in the direct response industry since the early 90’s he has used brand response techniques to build many iconic brands. Products like The Juiceman, Sonicare, The George Foreman Grill,and OxiClean. Rick has helped companies like GoPro grow from startup to over $1 Billion in sales. He is the author of two books, “Buy Now” and coming soon,“Building Billion Dollar Brands – Spectacular Successes and Cautionary Tales: The lure of Transactional Branding from both sides of the fence.”His newest company Cesari Ignite focuses on working with Business owners and CEO’s on creating strategies, structure and accelerated growth for their businessesDownload the “5 Keys to Building a Brand”Influential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Rick is the Founder and CEO of Cesari Media one of the top brand building, response generating agencies in North America. Pioneer in the direct response industry since the early 90’s he has used brand response techniques to build many iconic brands. Products like The Juiceman, Sonicare, The George Foreman Grill,and OxiClean. Rick has helped companies like GoPro grow from startup to over $1 Billion in sales. He is the author of two books, “Buy Now” and coming soon,“Building Billion Dollar Brands – Spectacular Successes and Cautionary Tales: The lure of Transactional Branding from both sides of the fence.”His newest company Cesari Ignite focuses on working with Business owners and CEO’s on creating strategies, structure and accelerated growth for their businessesDownload the “5 Keys to Building a Brand”Influential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/