Podcasts about OxiClean

How did a small business outsmart a major corporation and turn a $40 cleaning product into a million-dollar empire?In this continuation of The Perfect Launch System series, Jon LaClare dives into Chapter 2 and unpacks the rise of OxiClean.You'll hear the real behind-the-scenes journey of how a garage-born idea, backed by a family with grit and a belief in their product, evolved into one of the most iconic direct-response marketing success stories ever. Learn how the Appel family leveraged the magic of home shopping networks (HSN), infomercials, and one unforgettable pitchman, Billy Mays, to transform OxiClean from a trade show demo to a retail success found in nearly every American home.Curious how to bridge the gap between TV and retail, earn consumer trust at scale, or why “seeing is believing” still drives results? Don't miss this episode.In today's episode of the Harvest Growth Podcast, we cover:How OxiClean used home shows and grassroots demos to build early momentumThe bold decision that launched them on HSN and why it was a game-changerWhy Billy Mays' energy and authenticity turned infomercials into conversionsThe power of direct-response marketing in highly competitive markets.This is Chapter 2 of The Perfect Launch System, shared exclusively on this podcast for a limited time. To unlock the entire system used to generate over $2 billion in product sales, grab the full book on Amazon (hardcover or Kindle) or download your free digital copy at PerfectLaunch.com.To be a guest on our next podcast, contact us today! Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today! 

What if you could run advertising campaigns that pay for themselves and generate profit from day one? In this special episode, host Jon LaClare starts an exciting new series where he reads directly from his groundbreaking book, “The Perfect Launch System”, sharing the exact strategies used to launch over 300 products and generate more than $2 billion in sales. Today's chapter reveals the "free advertising" secret that most entrepreneurs never discover: how to build marketing campaigns that make money every time they run.This episode features the incredible David vs. Goliath story of OxiClean versus corporate giant Clorox. When Clorox launched OxyMagic in 2003 to crush the upstart OxiClean, they had nearly 100 years of experience and billions in resources. OxiClean not only survived but thrived using direct response marketing principles that turned every advertising dollar into immediate profit. While Clorox burned through millions on traditional brand advertising with no way to track results, OxiClean's approach with Billy Mays generated measurable returns that funded continuous growth.Whether you're launching on Facebook, Instagram, Amazon, or even traditional TV, this episode shows you how to move beyond the "spend, wait, and hope" approach that drains most marketing budgets. You'll discover the exact metrics successful companies use, why tracking individual ad performance changes everything, and how this methodology has evolved from infomercials to today's digital platforms.In today's episode of the Harvest Growth Podcast, we cover:The revolutionary difference between traditional brand advertising and direct response marketingWhy most new product launches fail with their massive marketing budgetsHow to project and determine profitabilityWhy research and testing are integral to advertising successThis is just the beginning of “The Perfect Launch System” series. We're sharing select chapters here on the podcast, but for the complete roadmap to launching and scaling products successfully, grab the full book in hardcover or Kindle on Amazon or get your free digital copy at www.perfectlaunch.com.To be a guest on our next podcast, contact us today! Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today! 

Today, we flip the script. Your host, Jon LaClare, takes the guest seat as we dive into his new book, The Perfect Launch System. This comprehensive guide unveils the proven methodology behind his success, offering a blueprint for transforming product launches into market triumphs.95% of product launches fail—often because they lack a structured, effective system for launch and marketing. But at Harvest Growth, we've developed a game-changing approach: the "Perfect Launch System," which has led to an impressive success rate 10x that of other product launch agencies.Through compelling storytelling, Jon shares the pivotal moments that shaped his approach—from his early career as an accountant at Ernst & Young to his transition into marketing, where he worked on major brand campaigns and learned from legends like Billy Mays.Join us as we explore his entrepreneurial journey and the insights gained from interviewing hundreds of founders and launching multiple successful brands. In this episode, Jon distills years of expertise into actionable strategies that can revolutionize the way you launch products and grow your business. In this episode of the Harvest Growth Podcast, we cover:Why traditional launch approaches fail 95% of the time and how to avoid these pitfallsA powerful 3-Phase framework for mastering the full launch process - from idea validation to salesJon's tried-and-proven system for launching a successful new product and preventing the most common product launch mistakesThe power of an iterative approach when launching your product in the digital eraThe critical post-launch analysis that most companies skip, costing them valuable insightsLooking to launch a product, scale, or improve ad performance? Visit www.perfectlaunch.com to unlock the proven system that's helped launch over 300 products and generate over $2 billion in revenue. Discover how brands like OxiClean became household names and the strategies we use at Harvest Growth to find and convert customers.To be a guest on our next podcast, contact us today!Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

I was curious where OpenlyGray.com was going when I saw a social media post about it from a business gal pal.  Was it a site for older people with Gray Hair?  Nope! I ‘got it' and smiled. It's way cooler than that! It's a movement. It's an attitude adjustment about aging! Lord knows we need one. Thanks to the longevity revolution we are in a unique time and place in history. Until now many in their 50's 60's, 70's, and beyond believed it was time to stop. That isn't the thinking of older adults today at all! I Invited Lee St. James and gal pal Brooke Stachyra of Openly Gray, to join my show to share their purpose with Openly Gray and their big disruptive plan!  Lee St. James is the Co-Founder /Creative Director of Openly Gray Lee is a Cannes award-winning, multidisciplinary CD who has led major brand content development for over 20 years. From strategy to conception through execution Lee believes in partnering cross-functionally to build consensus and ensure projects meet all milestones, deadlines, budget, and business results requirements. Accustomed to fast-paced and start-up environments. He is constantly onboarding new technologies and innovative processes while ensuring compliance with corporate and client standards.  Brooke Stachyra handles Partner/Client Success for Openly Gray Brooke is a social media consumer specialist. Proud former NBC Page, longtime (recovering) journalist-writer, and storyteller with a million tales! NBC News, Time Inc/People Magazine veteran. Former content creator for Church and Dwight brands Arm & Hammer, OxiClean, and Trojan. Social media contributor for the American Cancer Society and CUNY. Grown X woman, lover of all things 80s. Name that tune champion! Foodie and travel enthusiast, bougie barganista, and expert in anything about Bravo's Real Housewives.   They are on a Mission to Loudly Call Attention To These Facts:    The Gray Market has $8,000,000,000,000 (that's trillion) waiting to be seen   For the next 30 years, 10,000+ people will turn 65. Every. Single. Day.   In our conversation Lee said, “When you turn 50, this is something that we observed years ago. We being the royal we, we observed years ago that you turn 50 and all of a sudden you become invisible. You become invisible to the opposite sex. You become invisible to your friends, sometimes even your family, but definitely to the marketing world. Marketers are taught from day one that you go after the 17 to, say, 45. Sometimes people switch it to 17- to 54-year-old market, but then after that, you stop. “ “Well, times have changed, and as you mentioned, there's $8 trillion in assets at play that are controlled by what we call the gray market, which is 50-plus. To put that in context, we saw a great little snippet about if you put this in context, this would be if the gray market in the U.S. was a country. It would be the third largest GDP in the world.” “There's so much more to this audience and that's why we are Openly Gray. And there are two sides of the organization. One is called OpenlyGray.com. We are marketers. That's our goal. We want to get clients to start recognizing this audience and not leave all that money on the table.” “On the other side of the coin though, we're advocates. So openlygrey.org is an advocacy organization, anti-ageism, pro-helping people grow older and grow into the next phases of life. And even there's an offshoot called Cozy Homes Community where we're trying to help build communities for 50 plus folks.”   It's a big mission for Openly Gray who feels their biggest hurdle is to get relatively young brand managers and clients who are still in their 30s and maybe 45 to recognize that this is an audience that they are missing out on.   Brooke said,  “It's unfortunate, but what Lee is saying is absolutely true, that you have the people that are in the power that are making the decisions that are creating the content aren't seeing us. We are invisible and we have to make them see the dollar sign. There is expendable income. There's money.”   I'm personally passionate about encouraging people to transform how they think, feel and act, to embrace and enjoy and celebrate whatever stage of life they're at.    And like the folks at Openly Gray says, it doesn't matter how much hair you have on your head or what color it is or whether you have any of it all, it's the mindset and the attitude!   Enjoy learning more about Openly Gray and their growing movement that's not stopping anytime soon in this podcast of our live conversation on The Debbie Nigro Show.

Send us a Text Message.The anniversary of the OG of found-footage movies, Blair Witch Project. The trailblazing but ultimately failed attempt of the Sega Channel. The best As-Seen-On-TV products. Episode 152 is like an infomercial for nostalgia.We start with the ingenious trauma caused by the Blair Witch Project. 25 years ago this groundbreaking film expertly blurred the ones between fiction and reality with its guerilla marketing campaign. Take a terrifying trip back to 1999.Long before streaming video games a staple of the gaming industry took a risk. The Sega Channel was the definition of ahead of its time. We go way Back In the Day to find out more about the trails it blazed and also why it ended up failing.We've heard the worst, we've heard the funniest, this week's Top 5 features the best As-Seen-On-TV products. Did you own any of these?There is also a brand new This Week In History and Time Capsule centered around the infamous Disco Demolition Night in Major League Baseball.For more great content become a subscriber on Patreon!Helpful Links from this EpisodeThe Lady of the Dunes.comPurchase My New Book Cape Cod Beyond the Beach!In My Footsteps: A Cape Cod Travel Guide(2nd Edition)Hooked By Kiwi - Etsy.comWear Your Wish.com - Clothing, Accessories, and moreDJ Williams MusicKeeKee's Cape Cod KitchenChristopher Setterlund.comCape Cod Living - Zazzle StoreSubscribe on YouTube!Initial Impressions 2.0 BlogShelter of the Monument Book - Yvonne DeSousa.comListen to Episode 151 here Support the Show.

Catch up on the Mix Morning Show with Laura Diaz & Brody here! Same day shows uploaded by 11am daily. Follow: @ladylauradiaz @brodyinthebay

Do you spend too much time securing new business for your agency? Are you constantly scrambling to attract new clients? You could be missing opportunities to provide more value to existing clients. It's also time you're not dedicating to your agency, which leaves you marketing yourself last. Pouring effort into your own marketing fills your pipeline with your perfect clients and the ability to pick and choose who you're working with. Today's guest saw fast growth early on with his agency until he ran into this very issue: new business from referrals was drying up and finding new leads took a lot of time and effort. What changed everything for him? Content marketing. Jon LaClare is the founder of Harvest Growth, an agency focused on video marketing and, to a lesser degree, infomercials. His team helps high-growth companies selling consumer products and services grow sales through the power of direct response. Jon shares how he went from one-off projects to a predictable recurring revenue model and some of the challenges he's faced, like the difficulty of consistently finding new leads. He also reflects on the tendency among agency owners to prioritize their clients over marketing their own agency. In this interview, we'll discuss: What to do after referral leads start to dry up. Transitioning from project work to ongoing campaigns. Why you have to stop marketing yourself last.   Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. What to Do After Leads Dry Up: Challenges Following Early Success Jon always envisioned himself as the future owner of some type of business, although not necessarily an agency. Now he sees every step in his career journey always had this intent in mind. A big moment in his career was working at OxiClean. It was a phenomenal opportunity and a great place to work until it was eventually sold. At first, Jon figured it was time to look for another job. He realized, however, this was a perfect opportunity to start his own business. It took him some time to finally figure out what he wanted to do and, in a way, he feels he lucked into the agency business. Growth came fast in the early years thanks to a handy list of contacts made during his time at OxiClean. However, at some point, those leads started to dry up and businesses slowed. This was the first big obstacle he found as an agency owner, as he admits he didn't realize the time and effort it would take to bring in new leads. Pivoting from Charging by Projects to Ongoing Campaigns Jon's agency used to heavily rely on video production projects for revenue, which was great when times were good and very difficult when they weren't. The ups and downs made it ultimately not sustainable in the long run. He spent a significant amount of time and effort getting projects in the door but fell behind on his agency's marketing and sales efforts as he focused on delivering good work for clients. This would lead to drought spells where he and his team would have to scramble to find new projects. This reactive business model wasn't sustainable. So they pivoted from one-off projects to ongoing campaigns, becoming a long-term partner maximizing value over time. Instead of just delivering a one-off TV spot or infomercial, they started focusing on how they could help their clients launch and grow their products over time. This shift allowed them to not only provide ongoing value to their clients but also stabilize their revenue stream. They started small as they found their niche, slowly raising prices as expertise and confidence grew. Jon learned that sometimes the time and energy spent on finding and selling new clients is time you lose on existing clients. This may lead to missing out on opportunities to provide more value. By stretching out the revenue of their clients over time, the agency was able to alleviate some of the pressure and focus on being more strategic and creative. Embrace Content Marketing and Stop Marketing Yourself Last Jon wishes he'd embraced content marketing sooner. Now he cultivates posts showcasing expertise for ideal clients. However, he stresses the importance of choosing formats that play to your strengths. Look for something that resonates with your audience and showcases your agency's expertise. In his case, it was launching a podcast where he interviews business owners, inventors, and entrepreneurs. It's a form of content that aligns with his strengths and allows him to share his knowledge and expertise in a way that resonates with their audience. He struggled with writing blogs in the past and found it time-consuming and challenging. However, finding a content format that fits his skill set helped him be more consistent with creating valuable content. Are You Using Video in Your Marketing Strategy? Video works well and the science of video marketing is very similar today as it was 20-30 years ago. The look and feel are very different, of course. But if you're thinking about using video for your business, the core is still about communicating the benefits, not just the features of the business or agency. It's all about getting credibility and, for Jon, applying what he preaches to clients. He recommends getting clients to do testimonials, which are an incredibly powerful tool to demonstrate success. Furthermore, remember to have a call to action and a compelling offer in everything you do in terms of marketing material. But those same scientific approaches, apply today, even for an agency video. So if you're looking to use video to boost revenue, Jon recommends following that same structure. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners who can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program helps you take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

Laundry solutions for short-term rentals don't have to be time-consuming! Join cleanfluencer Angela Brown as she shares clever time-saving hacks to get linens cleaned and beds made in record time. Learn how to partner with Realtors, hire college kids, or outsource to linen services to take the laundry load off your shoulders. Say goodbye to laundry headaches and maximize cleaning time and profits with innovative options for any vacation rental business.  Tune in weekly for the latest cleaning tips and strategies, including best practices for turnover cleaning, move-in, move-out, make-ready, and end-of-tenancy cleaning. Angela is also the founder of Savvy Cleaner Training and Certification, available in 191 languages and popular in 37 countries, helping cleaners improve their skills and service worldwide.  Don't miss out on this valuable resource for all your cleaning needs, whether it's hotel cleaning, housekeeping, maid service, deep cleaning, spring cleaning, regular cleaning, one-time cleaning, emergency cleaning, post-construction cleaning, post-renovation cleaning, or office cleaning.  Join Angela and her community of dedicated property cleaning experts today! LAUNDRY SOLUTIONS CHAPTERS ------------------- 0:00:00 Linen Service and Laundry Hacks for Your Airbnb 0:00:32 Get Extra Linens and Towels for Quick Turnarounds 0:02:05 Use a Purple Bag Service or a Local Wash and Fold 0:04:18 Hire a Purple Service Tech or a College Kid 0:06:18 Consider an Outside Linen Service for Professional Results RESOURCES ------------------ OxiClean Max Force Laundry Stain Remover - https://amzn.to/3u0VnLz OxiClean Versatile Stain Remover -  https://amzn.to/3LrX9Lr Multi-Purpose Cleaning Vinegar - https://amzn.to/3NxiBAy Mesh Laundry Bags for Soiled Cloths - https://amzn.to/3LoVYMP Purple Heavy Duty Laundry Bags for Pickup - https://amzn.to/3LmFNlz * When available, we use affiliate links, and as Amazon Associates, we earn on qualifying purchases. SOCIAL MEDIA --------------- *** CONNECT WITH ANGELA ON SOCIAL MEDIA ***  YouTube: https://www.youtube.com/@AskAngelaBrown Facebook: https://www.Facebook.com/AskAngelaBrown Twitter: https://Twitter.com/AskAngelaBrown Instagram: https://instagram.com/AskAngelaBrown Pinterest: https://Pinterest.com/AskAngelaBrown Reddit: https://Pinterest.com/AskAngelaBrown Linkedin: https://www.linkedin.com/in/AskAngelaBrown TikTok: https://www.tiktok.com/@askangelabrown Store: https://www.amazon.com/shop/AngelaBrown URL: https://AngelaBrown.com NEED MORE HELP? ------------------- VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental  https://TurnoverCleaningTips.com  VRBO Cleaning Support Group - https://svy.tips/FBGroup-Airbnb SPONSORSHIPS & BRANDS ------------------- Today's #TurnoverCleaningTips are sponsored by #RealtySuccess in association with #SavvyCleaner, and your host is #AngelaBrown - https://g.page/r/CbMI6YFuLU2GEBI/review *** ADVERTISE WITH US ***  We do work with sponsors and brands. If you are interested in working with us and you have a product or service that makes sense for the Airbnb, Vacation Rental, Short-Term Rental, or House Hacking space, here's how to work with us -https://savvycleaner.com/brand-deals *** SAVVY CLEANER BRANDS ***  SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com/join VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental  https://TurnoverCleaningTips.com  FUNNY CLEANING SHIRTS – Incentive and thank-you gifts for house cleaners and maids. https://FunnyCleaningShirts.com  HOARDING WORLD - Helping you change your relationship with stuff https://HoardingWorld.com REALTY SUCCESS HUB - Helping you sell your home fast https://realtysuccesshub.com CREDITS -------------------------- Show Produced by: Savvy Cleaner: https://savvycleaner.com Show Host: Angela Brown Show Editors: Kristin Ochsner & Jenifer V. Holland Show Producer: Jenifer V. Holland

An Attack On Titan fan marries AI Eren Yeager, Crunchyroll blocks the Tower of God anime cast from being cast for the game, and Anisong unit Angela earns Guinness World Records! Also, Love Live! Unit Liella concert on MTV Unplugged streamed, Buffalo mass shooting victims' families sue 4chan, Good Smile Company, and others, and Aniplex acquires film company Origamix! Meanwhile in Japan, OxiClean sends detergent supply to a Tokyo card shop, and an arrest is made for theft of a lactic acid drink?! --- Support this podcast: https://podcasters.spotify.com/pod/show/animejamsession/support

Ron Lynch is an infomercial and direct response marketing expert who has helped 70 brands and 300+ products launch, with a track record of generating over $4 billion in sales for his clients. He's helped brands like GoPro, Johnson & Johnson, OxiClean, Samsung, George Foreman Grill, and hundreds of other household names and products.  In this episode, Ron shares the story of taking GoPro from a 3-person startup to a worldwide phenomenon and multi-billion dollar brand. Through his agency's leadership, the company scaled from $600k to $600M in sales before its eventual IPO.  You'll hear about the risky strategy Ron's team used to get GoPro into major retailers like BestBuy and Target, the inner workings of the infomercial industry and how it's used to sell products, and how to serve multiple customer avatars with a single product so you can broaden your audience and scale your business.   Key Takeaways with Ron Lynch The story of scaling GoPro into a multi-billion dollar brand. The risky play that Ron's agency implemented to get GoPro into big box stores like BestBuy and Target. The Super Bowl media buying strategy that landed GoPro $3M worth of advertising slots for the price of $360k The science and structure behind traditional infomercials—and how they are designed to get people to buy. How to broaden the audience you serve by solving different problems for different customers—and how to leverage that strategy to double your revenue, again and again, with a single product. A unique celebrity growth tactic for building brand awareness. This strategy led to Ron visiting Bono's Ireland home in person to deliver a product. Why the gatekeeper is the most valuable relationship you can have. How the infomercial industry has changed over the years. Accelerated AI adoption and Ron's prediction for the future. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM!

What do a toothbrush, a camera, a grill and a household cleaner all have in common? They're all "ordinary" products that infomercial and direct response expert Rick Cesari has helped transform into multi-million dollar making machines by marketing them as anything but ordinary. How does he do it? Dan Kennedy and Rick Cesari talk about some of Rick's greatest marketing achievements (Sonicare, GoPro, George Foreman Grills, Oxiclean), as well as the critical elements and strategies that contributed to their massive success. MagneticMarketing.com NoBSLetter.com

We're covering the ins and outs of social media influencing—is it a realistic side hustle? Listen to hear Rachel and George cover popular internet lingo and find out how likely you are to make it as a successful influencer.   In This Episode:   ·      ShamWow, OxiClean and other founding fathers of modern influencer culture ·      The multiple “tiers” of influencing and how much money each one makes on average ·      A few of Rachel's favorite follows, including Babs and bougie Utah moms   Helpful Resources:   ·    Get your finances organized, make a plan, build up your confidence, and kick money stress out of your life for good with the EveryDollar budgeting app. Click here to get started today! ·      Be entered to win a $100 Visa gift card when you take our listener survey! Click here to let us know what you think.  ·      Do you have a Guilty As Charged question for Rachel and George? Send a DM to @rachelcruze or @georgekamel on Instagram! Be sure to type “GUILTY?” at the top of your message so we don't miss it.       Learn more about your ad choices. https://www.megaphone.fm/adchoices   Ramsey Solutions Privacy Policy     This Week's Happy Hour Special: Classic Cosmo   Ingredients: ·      2 ounces vodka ·      1/2 ounce Cointreau orange liqueur ·      3/4 ounce cranberry juice ·      1/2 ounce lime juice ·      Lime to garnish   Pour vodka, liqueur and juice over ice in a cocktail mixer. Shake to chill, then strain liquid into a stemmed glass. Garnish with fresh lime and enjoy!

The CPG Guys, PVSB and Sri are joined in this episode by Surabhi Pokhriyal Chief Digital Growth Officer of Church & Dwight, a world leader in household and personal care products. Their global brands include ARM &HAMMER®, Batiste™, OxiClean™, Trojan™, XTRA™, Nair™, First Response™, Spinbrush™, Orajel™, vitafusion™,Li'l Critters™, Water Pik®, FLAWLESS®, Zicam® and TheraBreath®. Follow Surabhi Pokhriyal on LinkedIn at: https://www.linkedin.com/in/surabhi-pokhriyal-44bb3b1/Follow Church & Dwight on LinkedIn at: https://www.linkedin.com/company/church-&-dwight-co-inc/Follow Church & Dwight online at: https://churchdwight.com/Surabhi answers these questions:1) You have spent your career working with several consumer goods companies across the world and being on the brand side and consulting side. Tell us more about your career journey. And what advice you have for others seeking a similar journey2) What are you seeing these days across the industry, rapid omnichannel growth or has it really slowed down since covid ended and is it a permanent tilt to digital/ecommerce? Should all brands be leaning into digital and competing now with digital native brands? 3) Tell us a bit more about how organizations think these days about attracting, developing and retaining talent. Everyone is chasing hard to come by digital talent where the pool is becoming bigger but so is the competition 4) What soft skills do you value the most and how do you train your teams for those?5) Companies are doubling down efforts on DE&I. What is your take on it and how do you see that coming to life these days?6) Tell us more about your ideas on mentorship, and especially in elevating women7) Let's discuss capabilities. What are the top must have capabilities for a CPG brand to drive omnichannel growth? 8) DTC. Myth or must have for brands? Why should a brand well penetrated with retail distribution focus on DTC9) Given the last 2 years and digital lean in - what is your advice for brands going forward? Is the store trip returning?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

What do the George Foreman Grill, GoPro Camera, and OxiClean have in common?I bet you said they are all billion-dollar brands, and you are right.But they all reached that success thanks to the amazing talents of my friend Rick Cesari who is on the show today.He is a video marketing legend that has helped build many iconic brands that you know, like the Juiceman Juicer, Sonicare Toothbrush, George Foreman Grill, OxiClean, Rug Doctor, GoPro, Momentus Golf, Clarisonic, Dormeo, and many, many more.There's no person alive today that has sold more products through video than Rick. He has been a leader in the direct-to-consumer marketing industry for more than 25 years.I also had the great honor of co-authoring The Amazon Jungle book with Rick, where we combined our skills and expertise to help amazon sellers navigate the marketplace.In this episode, we discuss the elements that you need in a video in order to communicate in an authentic way to your potential customer that your product is for them.Tune in to learn more from the legend himself!Key Takeaways- Historical perspective on the evolution of direct response marketing (02:53)- The power of a story in video marketing (09:18)- How to use Amazon reviews, ratings, and questions for your video marketing (12:22)- Creating the famous George Foreman TV commercial (18:19)- Learning how to sell and overcome objections (22:11)- Features tell, benefits close the sale (30:39)- Marketing spending anywhere drives sales everywhere (38:56)- Multi-purposing your video content across different channels (44:18)- Video tip of the day (47:03)- How video has changed everything (48:06)Additional resources:- Connect with Rick Cesari and buy his books at: rickcesari.com or email him at: rick@directbranding.com- Schedule a FREE consultation with the Ave7 team- Grab the FREE Amazon Seller Central Checklist- Get the book “The Amazon Jungle” book by Jason Boyce- Learn more about Avenue 7 Media----Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).Follow us on your favorite podcast platform so you never miss an episode!

Jon LaClare appeared as a guest on the Garlic Marketing Show recently, and the response was so positive that we wanted to share with our audience.  Listen to Jon's interview with Ian Garlic, host of the Garlic Marketing Show.From the Garlic Marketing Show podcast:Do you have a new product, but aren't sure how to begin launching and promoting it? Are you ready to give up after a failed launch? Ian Garlic talks to Jon LaClare, the Founder and CEO Of Harvest Growth, about his own successes with infomercials, most notably OxiClean. Jon discusses OxiClean's secrets for success, the simple 2-minute infomercial structure that works, and how to build credibility fast. In this episode, discover the perfect launch process for your new products.What You'll Learn:Launching his career with OxiCleanBilly Mays' Secret for Success with OxiCleanThe Simple 2-Minute Style That Stills Works in InfomercialsHow to Build Credibility FastThe Power of the Irresistible OfferHow to Create an Amazing Call To Action in Online InfomercialsThe Perfect Launch Process for Your New ProductThe Magic Questions to Truly Test PricingThe Three Legs of a Great Infomercial CampaignHow to Scale Infomercials DigitallyThe Biggest Mistakes in Infomercials**Listen to other Garlic Marketing Show episodes at https://shows.acast.com/garlic or search for the show on your favorite podcast platform. **Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

In this episode 3 of our 6 admins, Sofiane, Britt, and Scar open the first episode of the stunt series with Harry and Oxiclean aka Olivia Wilde. But why are there stunts in the music industry, why was this particular stunt created and why is it impossible to believe in it? Those are the questions we'll try to answer in this episode! Thank you for listening, we hope you enjoy this episode!

VeggiDome.com: Duncan BurnsThere are ENDLESS benefits of selling a product at a home show to a live audience. OxiClean did it, and your business can too. You can fine-tune your messaging in hours rather than weeks or months, and, at a fraction of the cost!Today, we speak with Duncan Burns, founder, and creator of VeggiDome. He invented the hand-blown glass tabletop produce server and saver to encourage his family to eat healthier. In this interview, Duncan discusses how he used home shows to turn around his business. He shares valuable advice for anyone looking to take advantage of home shows. In today's episode of the Harvest Growth Podcast, we'll cover:The process for selling your product at a home show — finding good shows, how to pitch, and other important tips! Ways you can continue to grow and scale your business after a successful home showHow to be creative beyond your product invention in your marketing, packaging, and other areas And so much more! You can watch the full interview HERE About the ProductVeggiDome is a glass-top produce container that keeps veggies fresh at room temperature, and within reach when you or your family needs a snack in your kitchen, family room, playroom, or even your home office. VeggiDome is the "Cookie Jar" for fresh, whole produce at your fingertips!Check out Duncan's fantastic invention at VeggiDome.com, and get $15 off your purchase by using promo code “VEG15” Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation. 

Rick Cesari is the Chief Marketing Officer at Direct Branding, an omnichannel branding and marketing company that uses compelling videos to build brands and generate more sales. Before Direct Branding, he was the Founder, President, and CEO of Cesari Media and Cesari Response Television Inc. Rick was the first person to use direct response television marketing to build a national brand (Juiceman® Juice Extractor). By applying similar direct response strategies and video marketing, he has been responsible for helping create and market many iconic brands like Sonicare®, Clarisonic, The George Foreman Grill, OxiClean, Rug Doctor, and GoPro. In this episode… Technology and advertising platforms have changed over the years, but the way we market to people hasn't changed much. According to marketing expert Rick Cesari, it's about understanding basic human psychology, marketing principles, and selling through education.  As someone who helped uplift brands like GoPro and Juiceman®, Rick knows the formula to scale through direct response TV marketing. Running TV ads is more of a shotgun blast approach, but it's no less effective than it was years ago. Direct response TV marketing can amplify other channels by 20% to 50%. Because of TV marketing's large-scale awareness and ability to hit all potential demographics, it can elevate your brand and help you build lifetime value. In this episode of the eCommerce Profits Podcast, Joshua Chin sits down with Rick Cesari, Chief Marketing Officer of Direct Branding, to discuss everything you'd want to know about direct response TV marketing. Rick shares why TV marketing is still effective today, the cost of running TV ads, and why it's important to leverage marketing strategies early on. Rick also talks about how he's helped leading brands grow and scale!

Founded out of the need to help the ones we love, MONTKUSH was created by a dad looking to help his daughter. Anthony Sullivan, who spent two decades selling products all over the world on television, after seeing the success CBD had on his now 11-year-old daughter, Anthony knew he had to not only support this industry, but he had to be at the very heart of it. Anthony ”Sully” Sullivan is an entrepreneur and TV personality. He's best-known as the spokesperson for OxiClean and at the helm of Sullivan Productions where he has produced and appeared in dozens of commercials for practical consumer products including Swivel Sweeper, Tap Light, Sticky Buddy and H2O X2 Steam Mop, to name just a few. He has a stable of clients including OxiClean, Arm & Hammer, Carrabba's, Nutrisystem, McDonald's and more. MONTKUSH follows the pillars of being a transparent, educational company. MONTKUSH creates products to maintain the integrity of the cannabis plant as mother nature intended. They cultivate organic hemp that is used in all of their natural wellness products. In addition to listening to the episode, you can watch a video of their discussion on our YouTube Channel.  And be sure to subscribe to support the podcast! Here are links to connect and learn more about Sully and Montkush: www.MONTKUSH.com https://www.instagram.com/montkush/ https://www.facebook.com/MONTKUSHFARMS https://www.linkedin.com/company/montkush/ https://twitter.com/MontKush https://www.youtube.com/channel/UCLqGMhu-NVbOJfhNhNsdQ8Q For general information about the podcast, send an email to info@beinhakerlaw.com To follow Mitch and the podcast, go to linktr.ee/beinhakerlaw. You can subscribe and listen to episodes on Apple Podcasts, Google Podcasts, Amazon Music, Spotify and most other directories. Please review us whenever possible and thanks for your continued support! Sponsorships and paid guest appearances are available. Connect with us by email or on social media. The Accidental Entrepreneur is brought to you by Beinhaker Law, a boutique business & estates legal practice in Clark, NJ. To learn about shared outside general counsel services and how to better protect your business, visit https://beinhakerlaw.com/fractional-gen-counsel/ Please support our affiliate sponsors (https://beinhakerlaw.com/podcast-affiliates/). Also, support the show and get your own podcast merch! (https://beinhakerlaw.com/podcast-store/) One of One Productions - a New Jersey-based studio, just over the George Washington bridge, that caters to the booming business of podcasting. Be sure to check out the guesting kit that they've created exclusively for our listeners! https://one-of-one-productions.myshopify.com/products/mitchell-beinhakers-guesting-kit North Authentic - NorthAuthentic.com is a conscious hair care marketplace offering the cleanest brands from around the world. Their pro stylists curate only the most fabulous non-toxic hair products. Use our affiliate link for all your purchases! https://shrsl.com/38heu The Healthy Place - Findyourhealthyplace.com has thousands of supplements to help you live a better quality of life; as well as natural solutions for chronic pain, stress, anxiety, depression, sleep and much, much more. Need guidance? Use their Live Chat feature and talk to a Wellness Consultant right on their website. The Accidental Entrepreneur is a trademark of Mitchell C. Beinhaker. Copyright 2018-2022. All rights reserved.

Our guest on this week's episode was Anthony Sullivan. Anthony is the CEO and Chief Purpose Officer of Montkush, a 116-acre hemp farm in Vermont that produces the best CBD oil you can find. He's also the CEO of Sullivan Productions. Over the past two decades he's produced and/or appeared in dozens of infomercials (for practical products like OxiClean, the Sticky Buddy, the Swivel Sweeper and many more) resulting more than $1 billion in sales. But wait, there's more. He's the author of “You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life.” For more information: https://www.montkush.com/ http://www.sullivanproductions.com/ WATCH the episode on YouTube: https://youtu.be/XEG8nFCryvg VISIT https://conversations.biz/podcast for more information about the show Conversations About Conversations – Episode 251 #conversationsaboutconversations #podcast #entrepreneuer #infomercial #pitchman

Founder/TV pitchman Anthony “Sully” Sullivan best known as the “Oxi-Clean Guy” on TV and served as pitchman for McDonald's, Arm & Hammer, Nutrisystem, Swivel Sweeper, Sticky Buddy and starred on TV's “Pitchmen” and “Kings of Kush”! Sully's career took a detour when his daughter was diagnosed with a rare genetic disorder and needed an alternative to prescription medication which robbed her of her personality and later became an owner of a 116-acre hemp farm in Vermont and called the company MONTKUSH which he learned how to farm CBD and CBDA the natural way! He also has a unique line of CBD and CBDA products and find out more the amazing Anthony “Sully” Sullivan and his website www.montkush.com !#anthonysullysullivan #anthonysullivan #sully #oxiclean #mcdonalds #armandhammer #nutrisystem #swivelsweeper #stickybuddy #pitchmen #kingsofkush #hemp #vermont #MONTKUSH #CBD #CBDA #cbdoil #alternativemedicine #amazon #audible #iheartradio #spreaker #spotify #itunes #googleplay #applemusic #youtube #anchorfm #mikewagner #themikewagnershow #mikewagneranthonysullysullivan #themikewagnershowanthonysullysullivan

Yes, every parent is different, but there are certain experiences that are pretty much universal to all of us. Here are just a few things we can all relate to each other on — whether we want to or not. Sponsored by OxiClean™.

Here are a few easy tricks to turn your home from kid central to an adult haven. Sponsored by OxiClean™.

In today's episode, Heather chats with Lisa Beth and Phoebe about their book “Mom Jokes: Like Dad Jokes, but Smarter”. The pair discusses how they came up with all the great jokes for the book, and their time writing the book in Phoebe's mother's basement during the beginning of quarantine. The pair wrote the book in hopes it would bring light and laughter to people, especially moms, raising children amid a pandemic. Heather also talks about raising kids and all the ins and outs of raising a boy vs a girl. Phoebe and Lisa Beth speak about what the future looks like for them both, their new endeavors, podcast and comedy shows.   About the Guest: Instagram - @phoebebottoms Twitter - @phoebebottoms Instagram - @peanut_lbj Twitter - @ladybirdj Meet the Guests: Lisa Beth Johnson grew up in Texas and attended college there. Lisa Beth graduated from the University of North Texas obtaining a bachelor's degree in English and Linguistics. After graduation, Lisa Beth worked as an editor and writer for many years until finding her true passions. Currently, Lisa Beth is a comedian, TV producer and a writer. She lives in LA full time while continuing her work as a producer and creating new comedy content for shows. Phoebe was originally raised in Minneapolis where she spent the first part of her life entrenched in theater. In 2006 she started performing improv at The Brave New Workshop, then studied with Second City founder Paul Sills, Upright Citizens Brigade and trained for the Henson Company's touring improv show Puppet Up! With Patrick Bristow. Then transitioning to primarily stand up in 2007, she produced notable shows in LA and New York, toured internationally and was featured in festivals such as Bridgetown, High Plains 10k Laughs the Jewish Humor Festival and Akumal Comedy Festival. Phoebe has also worked in film and television. This includes A Serious Man, the Adult Swim shows On Cinema and Decker, as well as MTV's Greatest Party Stories Ever. She was able to play a role on a Court TV show. She has even written and produced shorts featured on the Cannes Film Festival and has done ad campaigns for Fox, JASH, TimeHop and Oxiclean's Orange Glo International.   About the Host: Following the crumbs in the chaos is a full-time job. As a busy mom of three, a wife to a traveling hubby, and keeping it weird in Austin, Texas, it's safe to say that my life is never boring. In addition to running my coaching business as C'N'C's CEO, I'm a certified coach for a premier virtual fitness and nutrition program helping others feel better while sustaining a healthy lifestyle. My mom and dad are thrilled that I'm putting my Exercise Science degree to good use. Along with my experience training pro athletes, S.W.A.T. members, and a high school football team, I gained 10+ years of experience as the Director of Marketing building multiple court reporting companies. Lastly, I am a published writer, Content Coordinator, and Account Executive for a publication by Best Version Media. They even gave me a monthly “How to” column where I teach others how to be more self-sufficient with common household tasks. Every woman should know how their home functions and what to do if something malfunctions, man or no man. With my husband on the road, searching “How To” on the internet has transformed me into a “Mommy MacGyver”. “I don't know how you have the time.” “You're like a Supermom!” These are common things that people say, but the truth is that life hasn't always been easy or pretty. Even with the bumps, I always try to find the humor in everything because laughter is good for the soul and you should never take life too seriously….where's the fun in that?   https://chaosncookies.com/ https://www.instagram.com/heathersteinker (https://www.instagram.com/heathersteinker) https://www.facebook.com/heathersteinker (https://www.facebook.com/heathersteinker)...

Happy April Fools! Can Hockey Jersey Addicts fool these fine fellows with some jersey trivia? To celebrate, we've created a **BONUS EPISODE** called "Jersey Jeopardy". We had 14 jersey minds put their IQ to the Twill Test in a 2 round showdown with prizes including eBay Gift Cards, OxiClean, The Jersey Book by Chris Delorme, custom prints of you in your team's locker room from PersonalizeMii.com, and of course, some 75th anniversary season swag! Tune in to play along, test your knowledge, and see who takes home the prizes!

Rick Cesari is a direct response marketing trailblazer, best-selling author, keynote speaker, and esteemed consultant. He was the very first person to build a national brand using direct response TV marketing and has since grown a plethora of brands—like Juiceman® Juice Extractor, Sonicare®, Clarisonic, and OxiClean—into household names. Currently, Rick is the Chief Marketing Officer at Direct Branding, an omni-channel branding and marketing company that uses engaging videos to help companies build their brand's presence and generate sales. Not only that, but he recently released his fourth book, The Amazon Jungle: The Truth About Amazon, The Seller's Survival Guide for Thriving on the World's Most Perilous E-Commerce Marketplace. In this episode… Do you ever feel like you're spinning your wheels as an Amazon entrepreneur? In other words, are you spilling blood, sweat, and tears for your business, but not reaping the benefits you expected? You're certainly not alone—and this episode is calling your name. Rick Cesari has been through it all: underwhelming exits, national success and recognition, career confusion, lucky timing, and everything else in between. However, after more than 25 years in the turbulent and fickle direct response marketing industry, business is still booming for him as an advertiser, consultant, author, and speaker. So, what's Rick's secret sauce for success—and how can you emulate his strategies in your own business? In this episode of Amazing Exits, Kellianne Fedio and Paul Miller sit down with Rick Cesari, one of the world's first direct response marketers and the Chief Marketing Officer at Direct Branding, to share the ups and downs of Rick's incredible career. Tune in as Rick reveals his best-kept tips and tricks for digital marketing, Amazon entrepreneurship, and brand building that will boost your conversion rates and skyrocket your sales today. Stay tuned!

Find out how to remove algae from a limestone border wall. Get tips on using a siding wash product like JOMAX or OxiClean. Let it sit for a while so it can really get into the roots and kill it so it won't come back as fast. Then scrub it off. The Learn more about your ad choices. Visit podcastchoices.com/adchoices

If you want to take a walk inside the genius mind of the marketer who helped to launch a $660 million brand out of nowhere… And whose objective in life is to move mankind forward... Then you definitely won't want to miss Episode 20 of The Road to a Billion with Stefan Georgi... The call-in show where YOU get to ask him questions about copywriting, freelancing, relationships, scaling offers, entrepreneurship, mindset, and more! In this episode, Stefan and co-host Ed Reay are joined by the $4.5 billion man, Ron Lynch. If you don't know who he is, there's a chance you've unknowingly used some of the products he's worked on. For starters, he is the mastermind behind the creative strategy for GoPro and helped them to quickly become a household name. Other massive wins under his belt include over 70 major brands, like Rug Doctor, OxiClean, Samsung, Johnson and Johnson, and more. Besides that, he has also produced more than 400 television commercials. He's also left his mark in over a dozen films and owns several patents too. Here's a sneak peek of the golden nuggets you'll discover in this video: How “The Baby Pictures” strategy can help you to come off as an authority figure and close clients easily and predictably. How a drunken encounter with Henry Kissinger in an LA Airport Hotel, led to Ron receiving the best advice he's ever gotten in life. An unexpected marketing lesson from the snake, which persuaded Eve to eat the forbidden fruit. (This alone will help you to influence groups of 30 million people at a time.) IMPORTANT NOTE for people who are interested to donate: Submit your contributions through the link below in the “resources” section. For every $1 you give, it will be matched with $1 by Stefan Georgi and Matthew Shuebrook to make $2, so more families can receive aid during these trying times. How can you be the NEXT person to be featured in an episode and get YOUR questions answered too? “The Road to a Billion” Radio Show airs Thursdays at 10 am PST… Join Stefan's email list to get the registration link for future shows, plus lots of other updates and opportunities you won't find anywhere else. Sign up here: https://www.youtube.com/redirect?event=video_description&v=IVQST2Lxigs&q=https%3A%2F%2Fwww.stefanpaulgeorgi.com%2Fsubscribe%2F&redir_token=QUFFLUhqbU9oRmliQWdUYlJQdXRLTTNQblZCWGpYRGplZ3xBQ3Jtc0tscjhxUG5jRnRsbU5nRTJwbDEwVWJMVUdxRGxySHlzZEl5ejJKSVFCSjlBMjI3OUs1bktBTFcwQU1SWHV2cWktTkRjXy10R1FwTE05VW0wdHFRSS1tVk5FUzlrOGJzbk5XS1RrNEtiSzJMRkxLOS1ucw%3D%3D (https://www.stefanpaulgeorgi.com/subs...) And make sure to subscribe to Stefan's YouTube channel to get notified about new episodes the moment they're released. https://www.youtube.com/redirect?event=video_description&v=IVQST2Lxigs&q=https%3A%2F%2Fbit.ly%2FSubscribeStefanGeorgiYT&redir_token=QUFFLUhqblFmc0VhTk1sOHdnTG9iODhDNnRra0xVeEwzUXxBQ3Jtc0ttZXZGdnd0MnQ5bTNqclc3NjdxTU1VSHZKbWRRVWRqeG1yS1ZUSTBmeFR2LXdBNFp4UlpJa1BNVjByekxKTWxwRk9uTl9JMG82M1V4MG9pelgwTmNRNmpLUzZFbmVFNUdLOUVrdjllUWpQUkJLS0IzUQ%3D%3D (https://bit.ly/SubscribeStefanGeorgiYT) Show notes The 2 reasons why this show is called “The Road to a Billion.” How you can INSTANTLY help to feed hungry families across 10 different countries, who have been affected by the COVID crisis. Plus, every $1 you give will be matched with $1 by Stefan Georgi and Matthew Shuebrook to make $2, so even more kids in need can get help. Why GoPro is one of Ron's favorite projects that he's ever worked on. When Ron discovered a NEW marketing approach in an earlier project, which helped him launch GoPro into a household name. How to use infomercials to achieve 5 to 6x in margins. Plus, how gender affects your marketing strategy. The critical lessons Ron learned from working on a product that he thought was going to crush it... but ultimately BOMBED. [Sneak Peak] Ron teases some of the projects that he's currently working on and how he plans to revolutionize education to...

If you want to learn from and leverage your mistakes to take your marketing efforts to the next level... Then you can't miss this episode of “The Road to a Billion” with Stefan Georgi... The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more! In this episode, Stefan and co-host Ed Reay are joined by “the $4.5 billion man,” Ron Lynch. Among his INCREDIBLE accomplishments, Ron is the mastermind behind the creative strategy for over 70 major brands, including GoPro, Rug Doctor, OxiClean, Samsung, Johnson and Johnson, and more... He has also produced more than 400 television commercials... And has left his mark in over a dozen films and owns several patents too! Here's a glimpse of game-changing insights you'll discover in this episode: The “3-Benefit-ONLY” strategy to boost your persuasion powers and close more sales. A HUGE misconception most marketers have about their target audience (this could be massively affecting your conversions!)  How can you be the NEXT person to be featured in an episode of “The Road to a Billion” and get YOUR questions answered too?  Join Stefan's email list to get the registration link for future shows, plus lots of other updates and opportunities you won't find anywhere else.  Sign up here:https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.stefanpaulgeorgi.com%2Fsubscribe%2F&event=video_description&v=dfsCgrQQECw&redir_token=QUFFLUhqbnFNYjV6MHpQMEtJdDRaZVM5cWlJdkk2ZWRfUXxBQ3Jtc0tsNzdOcjFPeVF5R3c4djhTNnlHMWtibFZsTThnUU5EakFrZS1sV1hUVmI0M21mdEJsNEU0TDlGSkJIWUFjMExFZkRqLTdwenZKQ3FVZm5Jc0dXOUx3RG9mcXFPX3lnSGNncEtnS2pmazBUY2NSX2dnVQ%3D%3D ( )https://www.stefanpaulgeorgi.com/subscribe/ (https://www.stefanpaulgeorgi.com/subscribe/) And make sure to hit the subscribe button NOW to get notified about new episodes the moment they're released! Show Notes 1:29 The “3-Benefit-ONLY” strategy to boost your persuasion powers and close more sales. 7:39  A HUGE misconception most marketers have about their target audience (this could be massively affecting your conversions!) Useful resources/links Ron Lynch's Course https://www.youtube.com/redirect?v=IVQST2Lxigs&event=video_description&redir_token=QUFFLUhqbnJXalVhQXBSVHJHUFNvcTA3Tkw5RXJGcXhNUXxBQ3Jtc0tsTnpzOEltZlJRcHNKM0JVNHhkcGlhQ3lGSjRsTHNBRWNyckwyclZvRXhBRkx0dXh1al84U3B6MTNlc002b0x1bFpCdHlCcUJka2ZDQXFhb0J2UnB3TXYzYjVQOWNnQ1dJSTNFZHI1ZTBseE92ZnFKYw%3D%3D&q=https%3A%2F%2Fgumroad.com%2Fl%2FolsQo (https://gumroad.com/l/olsQo) Get rid of writer's block and predictably crank out home run copy in record time with Stefan's “RMBC” copywriting course:  https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.thermbcmethod.com%2Fsp3%2F&event=video_description&v=dfsCgrQQECw&redir_token=QUFFLUhqbXdWQ0FEZGR0TVI5RUtaeHJVUWtBOFhZQXVtQXxBQ3Jtc0ttMGlsR2VIS2tQRjdtVEZUVFV6cGVja2Ffd3lHdi14dlRzRWtUa2NoTjlhRHVyLWtEV1A2Z0tLTENiUXlpb1BwaHU1SGNvMHhSaFdqU05rMExmbGZYQ25fa2prQm9qZ1RqUFBuSjVIZVhLZGdLeVYtZw%3D%3D (https://www.thermbcmethod.com/sp3/)  Justin & Stefan Talk Copy Facebook Group:   https://www.facebook.com/groups/1931560346918594 (https://www.facebook.com/groups/1931560346918594)

Join 9-Figure entrepreneur Stefan Georgi in Episode 58 of “The Road to a Billion”... The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more! In this episode, Stefan and co-host Ed Reay are joined by “the $4.5 billion man,” Ron Lynch. Among his INCREDIBLE accomplishments, Ron is the mastermind behind the creative strategy for over 70 major brands, including GoPro, Rug Doctor, OxiClean, Samsung, Johnson and Johnson, and more. He has also produced more than 400 television commercials... And has left his mark in over a dozen films and owns several patents too! Here's a glimpse of some of the golden nuggets you'll discover in this episode: The “Baby Pictures” strategy that can help you close more clients and better gigs Why ‘biological gender differences' are a CRUCIAL factor to consider when planning a marketing strategy and scaling a business  How can you be the NEXT person to be featured in an episode of “The Road to a Billion” and get YOUR questions answered too?  Join Stefan's email list to get the registration link for future shows, plus lots of other updates and opportunities you won't find anywhere else.  Sign up here:https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.stefanpaulgeorgi.com%2Fsubscribe%2F&event=video_description&v=dfsCgrQQECw&redir_token=QUFFLUhqbnFNYjV6MHpQMEtJdDRaZVM5cWlJdkk2ZWRfUXxBQ3Jtc0tsNzdOcjFPeVF5R3c4djhTNnlHMWtibFZsTThnUU5EakFrZS1sV1hUVmI0M21mdEJsNEU0TDlGSkJIWUFjMExFZkRqLTdwenZKQ3FVZm5Jc0dXOUx3RG9mcXFPX3lnSGNncEtnS2pmazBUY2NSX2dnVQ%3D%3D ( )https://www.stefanpaulgeorgi.com/subscribe/ (https://www.stefanpaulgeorgi.com/subscribe/) And make sure to hit the subscribe button NOW to get notified about new episodes the moment they're released! Show Notes  2:43 The “Baby Pictures” strategy that can help you close more clients and better gigs 8:00 Why ‘biological gender differences' are a CRUCIAL factor to consider when scaling a business Useful resources/links Ron Lynch's Course https://www.youtube.com/redirect?v=IVQST2Lxigs&event=video_description&redir_token=QUFFLUhqbnJXalVhQXBSVHJHUFNvcTA3Tkw5RXJGcXhNUXxBQ3Jtc0tsTnpzOEltZlJRcHNKM0JVNHhkcGlhQ3lGSjRsTHNBRWNyckwyclZvRXhBRkx0dXh1al84U3B6MTNlc002b0x1bFpCdHlCcUJka2ZDQXFhb0J2UnB3TXYzYjVQOWNnQ1dJSTNFZHI1ZTBseE92ZnFKYw%3D%3D&q=https%3A%2F%2Fgumroad.com%2Fl%2FolsQo (https://gumroad.com/l/olsQo) Get rid of writer's block and predictably crank out home run copy in record time with Stefan's “RMBC” copywriting course:  https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.thermbcmethod.com%2Fsp3%2F&event=video_description&v=dfsCgrQQECw&redir_token=QUFFLUhqbXdWQ0FEZGR0TVI5RUtaeHJVUWtBOFhZQXVtQXxBQ3Jtc0ttMGlsR2VIS2tQRjdtVEZUVFV6cGVja2Ffd3lHdi14dlRzRWtUa2NoTjlhRHVyLWtEV1A2Z0tLTENiUXlpb1BwaHU1SGNvMHhSaFdqU05rMExmbGZYQ25fa2prQm9qZ1RqUFBuSjVIZVhLZGdLeVYtZw%3D%3D (https://www.thermbcmethod.com/sp3/)  Justin & Stefan Talk Copy Facebook Group:   https://www.facebook.com/groups/1931560346918594 (https://www.facebook.com/groups/1931560346918594)

Rick Cesari is 63 years old and a long time colleague and friend - and we had some catching up to do since we were both Pioneers of the direct response industry in the '90s.  Rick is best known for his Brand Response strategies to help build many iconic brands such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others.  The author of “Buy Now, Creative Marketing that Gets Customers to Respond to You and Your Marketing“, Building Billion Dollar Brands. Edited from the original 2-hour conversation.

Find out how to clean moss from a roof. The best way to get rid of it is with a mildicide, which could be as simple as bleach and water or a housecleaning product like JOMAX or OxiClean. Pour it on, let it sit, then use a stiff bristle brush like a Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week we have a conversation with Anthony Sullivan and Dave Christian of MontKush in Vermont.  Both Anthony's name and his story should be familiar, "Hi, Anthony Sullivan here for Oxyclean,".  Yes, the Oxiclean guy is a hemp farmer along with his lifelong friend and fellow farmer Dave. Anthony and Dave are a not-so-odd couple that teamed up first for a televised extreme race in the early 2000's.  Since then, Anthony's daughter had begun to suffer from daily seizures so severe that doctors prescribed a notorious and powerful sedative for which the side effects were often as devastating as the seizures.  If this story sounds familiar, it is because of the countless children across the nation who have been suffering from daily seizures and found miraculous relief from CBD. These stories were powerful enough to sway the tide of public opinion in favor of rescheduling industrial hemp away from its psychoactive cousin.  It was a revelation powerful enough to convince Anthony that, if ever there were a product deserving of elevation via his skillset, that high CBD hemp was that product.   Tune in to hear about Anthony and Dave's experience on their farm as new farmers in a small community where local self reliance is a necessity and not a luxury.  Please continue to like, share and subscribe to the Hemp Entrepreneur Podcast. We look forward to bringing you more inspiration and motivation from guests like this, and ask that you continue to let us know who is making a splash in the industrial hemp space. Resources: https://www.montkush.com @montkush www.hempocator.com www.ketsamusic.com

Summary: Everyday we make a million choices around our homes. Do I pick up those clothes or just leave them there for a few more hours? Should I start laundry or wait until I have a free five hours to complete the whole process? Tidy up the junk drawer or let it live in it's junky glory? Taking care of your home is one of the biggest areas of “mundane” in our lives. Elle and Laura help listeners think through the meaning and purpose behind these simple tasks and give tons of helpful tips from listeners about making the mundane a little less brutal! Mentioned This Episode: Playground Study: https://www.youtube.com/watch?v=8O8hHYIMHu0 Hygge (defined as a quality of coziness and comfortable conviviality!) If you don't know about “hygge” yet read The Little Book of Hygge. https://www.amazon.com/Little-Book-Hygge-Danish-Secrets/dp/0062658808 Best Vacuum Ever: https://www.amazon.com/Miele-Dynamic-Upright-Vacuum-Lotus/dp/B00S1AGLY0 Laura swears by OxiClean! Get your whites whiter and keep your colors colorful! https://www.oxiclean.com/en Throw white vinegar in with a load laundry if you're worried about smells! Emily Ley's expert tip is to do a load of laundry every morning. Makes everything shorter and hopefully sweeter. Try out gloves when you do dishes! Elle tries to live by the phase: “A place for everything. Everything in its place.” Let's Be Honest: Check out Grove Collective! Elle tried it one month and got wonderfully, insane discounts the first time you try it! Try it for a month and keep it going OR cancel your subscription! Such fun and cute products for an outrageously awesome price. https://www.grove.co/home Listener Tips: Keep a handheld vacuum underneath your kitchen sink for quick access to kitchen crumbs (especially for the stovetop!). Immediately dump fresh laundry on your bed, so you have to put it away before bed that night. Never do more laundry in a day then you're willing to put away. Keeps the laundry process to under a day! Make your bed! Buy a legit garage can with bags that fit and get new bags delivered from Amazon regularly! Bags in the can are a game changer. Use a razor on furniture and bed sheets. Run it across the fabric to get off pills without tearing or scratching the fabric! Go through different rooms of your house regularly and purge items that you don't use or need. Do small area of your home every month, so it's never overwhelming! Dr. Bronner's pure castille soap is an amazing, chemical-free cleaner. It's affordable and goes a long way! Use it in bathrooms, kitchen, and floors! Make laundry into a game-pick fun music and enjoy the activity more!

Rick Cesari, a pioneer in video marketing for brands from George Foreman and OxiClean to GoPro, joins host Jim Karrh with tips for influencing customers through compelling stories on video.

Typically the thing that takes up the most space when you travel is shoes. For short trips, I can get away with just a pair of loafers. I have a pair of blue and white nautical Sperry boat shoes and a pair of beige Coach loafers. One of them makes it on just about every trip. It's my preferred travel shoe because it can go from airport, to a city stroll, to a museum, to dinner at a restaurant. They are easy to slip on and off but completely close toed.   But since this was a longer trip, I brought a pair of white mesh Sketchers. This slip on stretch laced sporty casual comfort sneaker design was suitable for my workouts and trekking around the Emerald Isles. There were times when it would have been nice to have a waterproof bootie but I opted for shoes that I could wash instead. I soak the stains in OxiClean powder when they get trashed and toss them in the wash.    I also like to have a pair of sandals. I like a pair of white sandals with a back strap so they don't slip off. Comfortable enough to wander around in but nice enough to wear to dinner. Last summer I had a lovely pair of white Ralph Lauren wedges. Cork footbed, leather T-strap with buckle closure. This summer I'm trying out a suede nude color wedge sandal.    Want answers? Send your questions, comments and thoughts about life to universe@thelinlife.com   Thank you so much for listening to The Lin Life Universe. I hope you've been enjoying it. Please leave a review! 

How would you like to learn how to get your product into retail stores?  Or, if you already have some distribution, this interview will help you understand how to grow into even more stores, and how to do so profitably. In this episode, Jon LaClare interviews Bill Feaster, Regional Sales Director for NSM (National Sales & Marketing), a premier master retail broker that works with new and existing companies to improve their retail sales.  In less than 40 minutes, Bill teaches you how to prepare for retail so that when you do launch into stores, you'll be able to do so profitably. Check out this interview to learn: ·      The 6-step process to get into retail the right way, so you STAY there.·      How to stay cash positive even during the early days of retail.·      How to capitalize on the changes that the retail industry is going through. Listing your product into major retailers is just one element of a successful retail launch.  Before that ever happens, ensure your success by developing a detailed financial plan, marketing plan and sales plan. To learn more about Bill's company, visit their website: www.NSMnetwork.com.   If you'd like for Bill to send you a FREE Retail Financial Forecaster tool, send him a direct email at bfeaster@nsmnetwork.com.  Or we are happy to connect you if you'd like to reach out to us at www.HarvestGrowth.com.  

In this episode, Jon LaClare interviews Bethany Wilcox, Harvest Growth's Marketing Director and in-house Facebook Genius.  More formally, she's known as a Facebook Certified Buyer, which is quite a difficult distinction to achieve through formal Facebook testing.  More importantly, she has mastered the Harvest Growth system for helping clients quickly achieve profitable Facebook and Instagram advertising campaigns. This is a really fun interview where Bethany and Jon dive deep on the following topics, plus many more: ·      How to make money with your Facebook and Instagram advertising.·      How to move from traditional “organic” social media to a more results-centered approach.·      How to set up a predictive and scalable influencer marketing campaign.·      How to optimize Amazon for a brand new, innovative product.·      How to profitably use Facebook and Instagram to launch a brand new product or scale the growth of a 100-year old brand. If you'd like to learn how Harvest Growth can help with your paid social media marketing campaigns, please check us out at HarvestGrowth.com, and on our site, you'll have the chance to set up a free consultation with one of our Product Launch Experts.

In this episode, Jon LaClare interviews Ethan Woods, founder and CEO of Grillbot, the world's first automatic grill cleaning robot.  Simply place on your grill, press the button and you're done!  It really is that simple, and the results are nothing short of incredible, which is one reason the Grillbot has generated several million dollars in revenue.  Ethan shares the story of how the Grillbot was created as well as several learnings from his growing of the business over the past 5 years.  In this 30-minute interview, you'll learn: ·      Why to consider NOT going to retail, and how to find success in e-commerce.·      How to get your product on to The Today Show, Good Morning America, Fox & Friends, The View and other national shows.·      How to find the right partners to work with.·      How to capitalize on the high expense of trade shows (coming from the winner of several awards at the International Housewares Show, the National Hardware Show and more). Disclaimer: Harvest Growth has had the opportunity to help Grillbot with their national TV campaign as well as their social media marketing over the past few years. Check out the Grillbot at Grillbots.com, and use promo code “USA19” to save 10% on your order with free shipping.  You'll also get a 60-day money back guarantee.  Grillbot can also be purchased on Amazon:  https://amzn.to/2Ji73ke 

In today's episode, I interviewed Brian Gannon, founder of Loop (joinloop.com).  The loop display is “the world's simplest digital frame” that helps you to send pictures and videos to your closest friends and loved ones right from your phone.  Facebook and Instagram help you to share information with a wide audience, so most of us limit how much we share.  However, if you're like me, you don't send family photos or video often enough to your parents, your siblings and your closest friends.  Loop helps you do just that simply and easily. Brian has an amazing background that helped him to become the successful entrepreneur he is today.  After getting his MBA at the MIT Sloan School of Business (yes, THAT MIT!), Brian worked for several years at the Boston Consulting Group (“BCG”), one of the most premiere consulting agencies that advises Fortune 500 companies around the world.  For the past couple of years, Brian has been focusing on the development and launch of Loop, and in this interview, he shares some really valuable insights, including: ·      How can you go to market faster and less expensively?·      How can you remove risk from your product launch?·      How do you raise money to fun expensive product development? To learn more about Loop, check it out at JoinLoop.com.  Brian has also graciously offered to answer any questions from other product marketers.  You can email him directly at: brian@joinloop.com.

In this fascinating 45-minute interview, you'll learn among other things how to use mentors to help you succeed.  Whether you are just starting out or you are a seasoned entrepreneur, mentors can help you get to the next level by avoiding common mistakes and taking advantage of proven strategies that have worked for them.  Dan has personally mentored THOUSANDS of people over the years (including Jon LaClare!), and he believes that one of the key reasons for his success is that he still uses mentors himself.  He's very personable and knowledgeable.  Dan also shares the two biggest mistakes that almost all inventors and entrepreneurs make, so be sure to listen and make sure you avoid this possible missteps.  You're sure to love this interview.Dan Valdez, President of GUI Global Products, has an incredible track record of successfully launching and running entrepreneurial businesses.  He first learned from his father that was an entrepreneur in Austin, TX and has since benefitted from the advice of dozens of other mentors.  In 1985, he launched Stationery and Furnishings, Inc., and sold the company to Corporate Express (now Staples) in 1996.  Dan is also a founding stakeholder of the University of Houston Center for Entrepreneurship, which is voted the #1 school for undergraduate entrepreneurial studies in the U.S.A.  Dan is also an active advisor to the University of Houston Small Business Development Center.  Most recently, and for the past several years, Dan has been running GUI Global Products, Inc., makers of the GWEE GYM, GWEE Cleaning Products and the Dry See medical device.  Jon LaClare and Harvest Growth have been working with Dan for several years to help with their marketing efforts on national TV, digital media and HSN.Learn more about their products at these websites:GWEE.comGWEEGym.comDrySee.com

Money Answers & Billion $ Brands on The Tony DUrso Show with Jordan Goodman & Rick Cesari. Jordan Goodman is America's Money Answers Man because he has been answering financial questions for over 40 years. He has written 13 books & is host of the Money Answers show on VoiceAmerica Business & is a frequent guest on radio and TV shows across the country. Rick Cesari has been a pioneer in Brand Response advertising since the early 90's. He helped create the concept of “sell while you brand” & has been the force behind the creation of many of today's iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean & many others. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or play on Apple Podcasts.

Money Answers & Billion $ Brands on The Tony DUrso Show with Jordan Goodman & Rick Cesari. Jordan Goodman is America's Money Answers Man because he has been answering financial questions for over 40 years. He has written 13 books & is host of the Money Answers show on VoiceAmerica Business & is a frequent guest on radio and TV shows across the country. Rick Cesari has been a pioneer in Brand Response advertising since the early 90's. He helped create the concept of “sell while you brand” & has been the force behind the creation of many of today's iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean & many others. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or play on Apple Podcasts.

Money Answers & Billion $ Brands on The Tony DUrso Show with Jordan Goodman & Rick Cesari. Jordan Goodman is America's Money Answers Man because he has been answering financial questions for over 40 years. He has written 13 books & is host of the Money Answers show on VoiceAmerica Business & is a frequent guest on radio and TV shows across the country. Rick Cesari has been a pioneer in Brand Response advertising since the early 90's. He helped create the concept of “sell while you brand” & has been the force behind the creation of many of today's iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean & many others. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or play on Apple Podcasts.

Money Answers & Billion $ Brands on The Tony DUrso Show with Jordan Goodman & Rick Cesari. Jordan Goodman is America's Money Answers Man because he has been answering financial questions for over 40 years. He has written 13 books & is host of the Money Answers show on VoiceAmerica Business & is a frequent guest on radio and TV shows across the country. Rick Cesari has been a pioneer in Brand Response advertising since the early 90's. He helped create the concept of “sell while you brand” & has been the force behind the creation of many of today's iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean & many others. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or play on Apple Podcasts.

Money Answers & Billion $ Brands on The Tony DUrso Show with Jordan Goodman & Rick Cesari. Jordan Goodman is America's Money Answers Man because he has been answering financial questions for over 40 years. He has written 13 books & is host of the Money Answers show on VoiceAmerica Business & is a frequent guest on radio and TV shows across the country. Rick Cesari has been a pioneer in Brand Response advertising since the early 90's. He helped create the concept of “sell while you brand” & has been the force behind the creation of many of today's iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean & many others. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or play on Apple Podcasts.

Steve Dean, founder and inventor of the ESPRO Sports Cleaner, built his company from scratch into full distribution in Wal-Mart and an eventual acquisition by Jelmar Products, the makers of CLR cleaning products.Steve played football for the University of Alabama and coached youth sports for many years before he founded Environmental Sports Products.  He found early success because he understood the sports market both as an athlete and as a coach.  In this episode, Steve shares advice that will be helpful for anyone looking to get their product into a major retailer like Wal-Mart or looking to eventually exit their business through an acquisition.Learn more about ESPRO Sports Cleaners at www.EsproClean.com.  You can find more information about Jelmar, the company that acquired ESPRO, at www.CLRbrands.com.  Harvest Growth was lucky enough to work with Steve on his national TV infomercial campaign.  You can watch the video we produced at https://www.youtube.com/watch?v=1OJxv05Mp3USteve's energy never stops, and he is looking to continue helping growing companies sell their products into mass retail.  If your company is looking for someone with entrepreneurial experience selling products into Wal-Mart and other national retailers, then connect with Steve on LinkedIn and send him a private message; https://www.linkedin.com/in/steve-dean-b6146a42/

Dale Lewis, inventor and founder of Fortress Clothing, shares his story of how crowd-funding helped him to hit $1mm in annual revenue after a few years of struggling to grow, and he shares some of the trials that come with a successful crowdfunding launch and what can be done to grow your business after a meteoric rise from a single, short-term campaign.Previously, Dale built and sold a telecommunications company that achieved $33mm in annual revenues.  He then had 3 “major” failures before founding Fortress Clothing.  In this interview, he shares how these failures helped him to succeed with his current business.Check out his current business at FortressClothing.com, and Dale provided a 25% off any purchase coupon code to any listeners of this podcast.  Enter “harvest25” at checkout.  Jon LaClare owns a black Hybrid Hoodie and is a huge fan!

James Staake, owner of YourAmericanFlagStore.com, is an inspiration to inventors and entrepreneurs.  He started his handmade wooden flag business just 16 months ago and has already grown it into a major success.  In this episode, James shares with us the positive sides of running a true family business (his 6-year-old son is actually the inventor of their “flagship” product!).  He also explains how to prove out your product inexpensively before you spend thousands of dollars going to market, and how it helped him to avoid losing money on some early failures before this most recent successful launch.Save 10% at www.YourAmericanFlagStore.com with the promo code "USA"Learn more about Harvest Growth at www.HarvestGrowth.com

Infomercial star Anthony “Sully” Sullivan shares his best lessons learned about the art and science of persuasion.You'll Learn:1) Approaches to understanding the pain and being the cure 2) How to make an entrance and take control3) Why you should own your nerves and not hide themAbout Sully Best-known as the spokesman for OxiClean, Anthony is the pitchman of choice for dozens of innovative, practical usage consumer products including the X5 5-in-1 Steamer, the Sticky Buddy and Smart Mop. Star and Co-Producer of the Discovery Channel series “PitchMen,” Sully is also a regular guest of choice on a variety of television news and entertainment outlets including “The Today Show,” “Good Morning America,” “Rachel Ray,” “The Tonight Show,” “Conan” and “Katie,” as well as news programs MSNBC, ABC, CBS, BBC and Fox News Channel.Items Mentioned in this Show:Sully's Website: AnthonySullivan.comSully's Book: You Get What You Pitch ForBook: The Loyal Lieutenant: Leading Out Lance and Pushing Through the Pain on the Rocky Road to Paris by George HincapieBook: The Martian by Andy WeirView transcript, show notes, and links at http://AwesomeAtYourJob.com/ep236. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.