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10 episodes with brand response
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3 episodes with brand response
2 episodes with brand response
2 episodes with brand response
2 episodes with brand response
2 episodes with brand response
With Franchise Euphoria’s upcoming series: How to Build an Enduring and Long-Lasting Franchise, Josh thought it was fitting to call back to one of the podcast’s archived episodes from 2018 that features an interview with Rick Cesari, a brand guru and pioneer in brand-response advertising, who came on Franchise Euphoria to highlight best practices in building your brand identity. Rick Cesari has been a pioneer in Brand Response advertising since the early 1990s. He helped create the concept of 'sell while you brand' and has been the force behind the creation of many of today's top consumer brands such as, The Juiceman, Sonicare, The Breadman, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from start-up to over a billion dollars in sales in just a few short years. He is the author of "Buy Now, Creative Marketing that gets Customers to Respond to You and Your Marketing," and his book, “Building Billion Dollar Brands,” debuted in Summer 2018 just after this interview was originally published. Key Takeaways: [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:49] Josh introduces today’s callback episode: Building Your Brand with Rick Cesari. [2:54] Josh welcomes Rick to Franchise Euphoria. [3:56] Rick has worked with several big-name companies, but they were not as large as they are today when Rick began working with them and using direct to consumer marketing. [5:12] Rick’s experience with DTC marketing started with his passion for health and nutrition where he conducted a live “infomercial” where there was a live audience listening to their presentation on juice; by the end of the 90-minute presentation, the audience was more than ready to buy. [7:24] His experience has shown that it is most effective to focus on the benefits of the product to the end user that you are trying to market to. [9:52] The difference between brand advertising and brand response is that there’s always some type of offer where you’re asking people to respond. You have to put out a promotion that gives them a reason to respond. [11:24] These concepts can be applied to service-based products as well, not just physical products. You can do this through authentic testimonials of happy customers. [18:20] There are some marketing basics Rick likes to implement such as starting and ending each ad with a brand logo. Also, advertising giveaways can help drive people towards your products. [20:17] Tactics for reaching and targeting consumers has changed somewhat over the years. While you can still reach a mass-audience through DTC marketing, there are many mediums that are cheaper and effective to reach directly to consumers. [22:45] The key to building any brand is finding your unique selling proposition and pushing it toward your audience. [24:04] Offering a very liberal money-back guarantee to get someone to try your product or service is a great way to grab the attention of your consumers. [26:12] The priority and lifeblood of any business is sales. Focusing on how you can get sales in the door will build your brand as your business is growing. [29:24] Most of your company’s branding happens after the sale which is formed based on the customer experience. [30:14] Rick’s book “Building Billion Dollar Brands” is coming out on August 1, which covers many of the topics discussed in today’s interview. [31:39] Now, Rick still works on “fun,” hands-on projects with companies to build their brand, but mostly focuses his time on writing and speaking about brand building. [34:57] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts. Mentioned in This Episode: josh@indyfranchiselaw.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.rickcesari.com Building Billion Dollar Brands (Rick’s book on Amazon) indyfranchiselaw.com/podcast/building-brand-rick-cesari
THANK YOU FOR LISTENING TO THIS PODCAST. WE VALUE OUR AUDIENCE . TO HELP US ENRICH YOUR EXPERIENCE, PLEASE COMPLETE THE FOLLOWING SHORT SURVEY: https://www.surveymonkey.com/r/BrandandNewBorn 1997 onward, Gen Z is the world’s largest group of consumers, wielding hundreds of billions of U.S. dollars in spending power. But whereas lots have been said about the previous generation, millennials, and their impact on marketing and branding strategies, especially online, Gen Z’ s preferences on brands are now under scrutiny, including in a major study launched by the INTA. On track to be the most educated generation yet, Gen Z seem to have strong opinions and values and want to be heard. What does it mean for brands? How can they engage with f this generation? How is this generation reshaping the messages conveyed by brands, particularly referring to environmental, social, and corporate governance (ESG)?Our guest today, Jeff Fromm, is a renowned youth marketing and trends expert and speaker on consumer trends, brand strategy, and innovation. He was a pioneer in researching millennials and Gen Z from a marketing perspective, by leading the first large, public-facing study on the topic with the Boston Consulting Group 10 years ago. With over 25 years of experience in marketing across a wide variety of brands, Jeff is the President of the think tank FutureCast, and a partner at Barkley, based in the U.S.S. He is also a contributing writer for Forbes and author of four books: Marketing to Millennials, Millennials with Kids, Marketing to Gen Z, and The Purpose Advantage.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Jeff Fromm (link to https://www.linkedin.com/in/jefffromm/ and https://www.forbes.com/sites/jefffromm/?sh=78a0e8601dac)Also of interest:- Various articles by J. Fromm, Forbes (link to https://www.forbes.com/sites/jefffromm/2020/10/15/turn-brand-purpose-into-a-verb-to-erase-brand-culture-debt/?sh=3b27d03c360d, https://www.forbes.com/sites/jefffromm/2020/09/30/on-ben-and-jerrys-gen-z-and-social-justice-how-2020-has-changed-branding-forever/?sh=4205fe1a6a66)- The Rise of GenZ, M. Townsend & M. Boyle, Bloomberg (link to https://www.bloomberg.com/gen-z)- International Trademark Association attitudinal study—“Gen Z Insights: Brands and Counterfeit Products” (link to: https://www.inta.org/perspectives/gen-z-insights-brands-and-counterfeit-products/)- INTA Bulletin—“Brands in Times of Crisis: CSR in Action” (link to: https://www.inta.org/perspectives/brands-in-times-of-crisis-csr-in-action/)- INTA Bulletin—"Don’t Go Dark. Do Not Stand on the Sideline. An Interview with Edelman’s Jennifer Cohan on Brand Response to COVID-19” (link to: https://www.inta.org/perspectives/dont-go-dark-do-not-stand-on-the-sideline-an-interview-with-edelmans-jennifer-cohan-on-brand-response-to-covid-19
Message from Jason Freeman on January 10, 2021
In the first part of this Feature, Moody Nashawaty, Partner & Chief Strategy Officer at MuteSix, shares stories of the early "scrappy" days of MuteSix. He recounts how they started with a direct response video by generating nearly $1 million in revenue for a client. He also tells the "ButterCloth Shark Tank" success story and what happened when they showed up at the TV studios with Metta World Peace. Moody also shares big picture trends that e-commerce DTC brands should be watching and why. He also breaks down the Buttercloth digital strategy and more. In part one, Moody discuss: Who is MuteSix; Moody's origin story, The early days of MuteSix, How they generated $1m in direct response video; The Buttercloth Shark Tank Story; Why you should always take a Shark Tank deal and why; Breaking down the Buttercloth digital strategy; Biggest Trends in DTC; Why you should own your Data; And so much more. Join us while Ramon Vela interviews Moody in Part 1 of this episode and listen to him share the inside story of a brand. For more on MuteSix visit: https://www.mutesix.com/ Visit our sponsors: Retention Science - RetentionScience.com/sob
Chris and Neal discuss all things consumer branding and online marketplace branding and sales with direct advertising pioneer, Rick Cesari. Rick has been a pioneer in the direct response advertising industry since the early '90s and has used brand response strategies to help build many iconic brands from scratch such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years. The author of “Buy Now, Creative Marketing that gets Customers to Respond to You and Your Marketing“, as well as, "Building Billion Dollar Brands", and the Amazon bestseller, "Video Persuasion". Rick continues to be on the cutting edge of new Brand Response advertising campaigns, creating and implementing innovative cross-platform strategies with digital and mobile ventures for his clients and is currently focusing on video marketing as a leading media direct response platform for increasing product sales. When not working Rick enjoys reading, skiing, fishing, and hiking. For his 50th birthday, he achieved one of his goals and successfully summited Denali (formerly Mt. McKinley) in Alaska. He resides with his wife Martha and three French Bulldogs in Seattle, Wa.
RECORDED BEFORE THE CURRENT SANITARY CRISISMajor brands regularly experience crises and make the news for alleged fundamental rights violations or similar breaches with high social stakes. Think racial discrimination, privacy and data breaches, sexual harassment at the workplace, or even life-threatening health hazards such as food poisoning. This episode sheds light on brand crisis management, the impact of such crises on brand value and intellectual property assets, as well as the solutions and good practices of proactive and remediation plans.Our guest, Shep Hyken, is Chief Amazement Officer at Shepard Presentations, St. Louis, Missouri, USA. Mr. Hyken is a customer service and experience expert, best-selling business author, and regular contributor to the Leadership Strategy section at Forbes.com. He explains and illustrates the spectrum of brand crises and the different ways—good and bad—to handle them!Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Shep Hyken (link to https://www.linkedin.com/in/shephyken/ and https://hyken.com) Also of interest:- INTA 2020 Annual Meeting & Leadership Meeting: Track—Managing Your Brand in Times of Crisis (link to: https://www.inta.org/inta-events/education-tracks/)- INTA Bulletin: “Don’t Go Dark: An Interview with Edelman’s Jennifer Cohan on Brand Response to COVID-19” (link to: https://www.inta.org/perspectives/dont-go-dark-do-not-stand-on-the-sideline-an-interview-with-edelmans-jennifer-cohan-on-brand-response-to-covid-19/)- INTA News: The Effect of a Data Breach on Brand Value (link to https://www.inta.org/data-protection-committee-update-the-effect-of-a-data-breach-on-brand-value/)- INTA's Recommendations to Enhance Brand Value Through Data Protection (link to https://www.inta.org/Advocacy/Documents/2018/Recommendations%20to%20Enhance%20Brand%20Value%20Through%20Data%20Protection.pdf)- Blog about crisis management (link to https://brandfolder.com/blog/crisis-management)
Rick Cesari is 63 years old and a long time colleague and friend - and we had some catching up to do since we were both Pioneers of the direct response industry in the '90s. Rick is best known for his Brand Response strategies to help build many iconic brands such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. The author of “Buy Now, Creative Marketing that Gets Customers to Respond to You and Your Marketing“, Building Billion Dollar Brands. Edited from the original 2-hour conversation.
This week in natural brands and the sustainable marketplace. Black Lives Matter is reverberating in the industry, especially in beauty and other female-focused segments. We talk about the cancelling of female founders from Bando, Reformation and Refinery29, weigh in on ads, and talk about the more action-driven choices across industries, from NetFlix to LEGO to Wal-Mart and NASCAR. Brands in any purpose driven space may be unprepared for the cultural scrutiny that's here - and not going away. Join us each week for our hot takes on the latest in natural, conscious, sustainable and better-for-you brands, marketing, retail, startups and more. Support the show (http://ecoecho.substack.com)
Introduction Rick Cesari has been responsible for many successful product campaigns. His company has produced infocommericals of some of these iconic brands- OxiClean, George Foreman Grill, Sonicare, Rug Doctor, Juiceman Juicer, GoPro Camera etc. Moreover, he has used Brand Response strategies to help build iconic brands from scratch and earn over a billion dollars in sales. He is also co-author of the book Building Billion Dollar Brands and the newest release, Video Persuasion. Topics to discuss on this episode: - Rick Cesari Career Overview - Using Video in Online Marketing - 4 steps in Creating a Good and Effective Marketing Video - 2 Negative Practices of most Companies - His book called: Video Persuasion - How to come up with the best marketing strategy and great ideas? - His website: rickcesari.com Topic I: How did his career start? Rick Cesari has been in the marketing business for 25 years. His first few years in the marketing business was greatly spent in helping to promote Real Estate Seminars- trying to get people attend this real free Real Estate Seminars. Real Estate is one of the few businesses who started using television as a medium of marketing to promote their business. He is considered as a pioneer of infomercial industry. In 1990, Rick Cesari started his own company, Juiceman Juicer, along with his brother. Juiceman Juicer was one of the first products and brands to be sold and built through infomercial format. It was later on sold to a company in Chicago called Salton Housewares which later on came up with the product George Foreman Grill. Among his successful products are Sonicare, Oxiclean, Rug Doctor, and a lot more. Topic II: Using Video in Online Marketing - Creating videos that are interesting, engaging, and watchable with proven direct response marketing strategies. What is the secret to Video Marketing? - Understanding the direct response marketing and principles. It is not only about making videos that are shown on the internet or television but these videos should generate more revenue, sell more products, grow your business and create a good reputation brand. Topic III: 4 steps in Creating a Good Marketing Video (effective for television and e-commerce channels such as Amazon) Introduce your Product Demonstrate your Product Focus more on the Benefits of the product rather than its features (if possible include product reviews and testimonials) Always have a call to action: Instructing viewers to go to their website and check out their products and BUY them! These steps are similar to AIDA (Awareness, Interest, Desire and Action) Marketing Model. Topic IV: 2 Negative Practices of most Companies: Most companies forget that the most powerful marketing tool is the "Word of Mouth" of customers or product testimonials in other words. Companies fail to ask for product reviews of the direct consumers Most companies fail to include a call to action in their marketing videos. For example, they don't tell their viewers to visit their website, check out their products or any stimulants that will generate product revenue. A book called Influence: The Psychology of Persuasion by Robert Cialdini, is a great book that talks about 6 persuasion principles that will guide Companies in creating marketing videos. One principle that is very helpful is Social Proof- a priniciple wherein we used the action of others to decide proper behavior for ourselves. In the concept of Product reviews and testimonies in E-commerce such as Amazon, for example, most people are gonna buy the product of 100 reviews over a product with 2 reviews. It is very vital to get product reviews and testimonials to appeal to more people. Topic V: Video Persuasion, The Book One of the things this book offers is 3 ways to "hook" the viewer and keep them engaged.
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Rick Cesari has helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. His upcoming book Video Persuasion aims to put big brands’ proven video marketing techniques into the hands of small business owners, entrepreneurs, inventors, Amazon sellers and others. A bestselling author, speaker, consultant, and marketing & brand strategy guru, Rick is bringing his expertise to us today, sharing best practices in video marketing so you can successfully influence your customers and build your brand.
Rick Cesari has been a pioneer in Brand Response advertising since the early 90’s. He helped create the concept of “sell while you brand” and has been the force behind the creation of many of today’s iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean, and many others. He has helped take companies like GoPro from start-up to over $1 billion in sales in just a few short years. Rick’s newest book, Video Persuasion, puts his experience with winning companies in the hands of everyday business owners, marketers, brand managers, and more. His innovative ideas around video marketing are changing the game for brands big and small alike. Today he’s focused on video marketing as a powerful tool for increasing sales and building your business. In Video Persuasion, Rick shares his best practices for influencing customers by creating and leveraging compelling stories on video. When not working, Rick enjoys reading, skiing, fishing, and hiking. For his 50th birthday, he achieved one of his lifelong goals: successfully summiting Mt. McKinley. Rick resides with his wife Martha and daughter Anna in Seattle, Washington. Get more out of PYP with these links: Show notes Find Your Football Newsletter Nominate a Guest for the Show We always appreciate your rating and review on iTunes!
Rick Cesari has helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. He's with us today to talk about his new book “Video Persuasion: How to create effective high level product and testimonial videos that will grow your brand, increase sales and build your business!” we all need some of that! With the book Rick is aiming to put big brands' proven video marketing techniques into the hands of small business owners, entrepreneurs, inventors, Amazon sellers and ecommerce business owners just like you! This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Rick CesariAuthor of Video Persuasion Bio: Rick Cesari has been a pioneer in Brand Response advertising since the early 90’s. He helped create the concept of “sell while you brand” and has been the force behind the creation of many of today’s iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean, and many others. He has helped take companies like GoPro from start-up to over $1 billion in sales in just a few short years. Rick’s newest book, Video Persuasion, puts his experience with winning companies in the hands of everyday business owners, marketers, brand managers, and more. His innovative ideas around video marketing are changing the game for brands big and small alike. Today he’s focused on video marketing as a powerful tool for increasing sales and building your business. In Video Persuasion, Rick shares his best practices for influencing customers by creating and leveraging compelling stories on video. When not working, Rick enjoys reading, skiing, fishing, and hiking. For his 50th birthday, he achieved one of his lifelong goals: successfully summiting Mt. McKinley. Rick resides with his wife Martha and daughter Anna in Seattle, Washington. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: https://www.rickcesari.comhttps://www.linkedin.com/in/rickcesaridrtv/https://www.facebook.com/rickcesaridrtv/https://twitter.com/rickcesaridrtvhttp://rickcesari.tv
Today we’re joined by marketing royalty Rick Cesari. Rick was instrumental in helping GoPro and the George Foreman Grill build billion dollar brands through Brand Response advertising and strategic video marketing. In this episode we chat about his upcoming book Video Persuasion which aims to put the big brands’ proven video marketing techniques into the hands […]
Rick Cesari has been a pioneer in the Direct Response advertising industry since the early 90s, and his Brand Response strategies have helped build many iconic brands that you have probably heard of (like Sonicare, The George Foreman Grill, and OxiClean). He is the author of "Buy Now, Creative Marketing that gets Customers to Respond to You”, "Your Marketing and Building Billion Dollar Brands”, and “Video Persuasion”. Rick continues to be on the cutting edge of new Brand Response advertising campaigns, creating and implementing innovative cross-platform strategies with digital and mobile ventures for his clients and is currently focusing on video marketing as a leading media direct response platform for increasing product sales. During today’s episode Rick and I talk about video marketing infomercials and video persuasion. More specifically, we dive into how you can use video persuasion among your social media channels in order to boost your marketing. My big takeaway from this episode is that you need to start getting more video testimonials from your customers and clients. In this broadcast, Rick and I talk about: How did Rick get into the career that he’s doing today Why did Rick write his book “Video Persuasion” What was Rick’s process when he did his first infomercial Where did Rick’s inspiration come from when he started these videos What is the secret formula Rick uses in videos to make them more compelling What are “factoids” and how do they create interest What is “social proof” and why is it important Do videos translate into other marketing channels Is storytelling a big part of video persuasion What can you look forward to in Rick’s latest book “Video Persuasion” What information does Rick need to know before he writes an infomercial Why your customers are the best source of information you can have How to get a great testimonial from your customers The importance of an origin story for your business Why you need a call to action in every video How to create good video from a technical standpoint Why you should use video in your email marketing How to Connect with Rick: rickcesari.com LinkedIn Facebook Twitter YouTube Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform: Subscribe to In The Trenches on iTunes Listen to In The Trenches on Spotify Get your weekly dose of In The Trenches on Google Play How You Can Support In The Trenches Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
On this episode, our guest has a few ideas to help you use video marketing to increase sales. Rick Cesari has been a pioneer in the Direct Response advertising industry since the early ‘90s and has used Brand Response strategies to help build many iconic brands from scratch, including Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years. About Rick Cesari Rick studied biology and was going to be a dentist, but he got tired of school. He moved to Florida, read lots of books about real estate, and went to a seminar to learn how to invest in distressed properties and make a profit. He made $12,000 in a few days. He was so excited about his investment, he went to the editors of Florida Trend, a business magazine, and told them about the seminar. The article about the speaker was instrumental in growing his seminar business, so Rick was asked to help with his marketing. It was the beginning of his highly successful marketing career. Brand Response Strategies Rick says the key to being good at direct response marketing is understanding what makes the consumer respond. He uses a formula from Dale Carnegie’s book, “How to Win Friends and Influence People.” Tell the audience what you are going to say, say it and then tell them what you said. Rick adds that making videos is a lot like making speeches. You must capture the audience’s attention at the start, or they will continue clicking through the channels. Another formula that Rick uses is called AIDA. The acronym stands for A - capture the person’s Attention I - build Interest D - arouse Desire A - motivate the person to take Action Infomercials often seem repetitive and they are. Using Dale Carnegie’s formula, you say what you are going to say, say it and tell the audience again what you said. They must also solve a problem. Rick says if you cast a wide net with video that visually demonstrates different ways to solve the problem with your product, you will hook the consumer who has that problem in. Your product should have a unique selling proposition and a history of past product sales before considering direct response marketing. You also need a call-to-action at the end so the consumer can respond. Video Persuasion All of these tips and much more are included in Rick’s new book, Video Persuasion,” which is being released on Amazon on Oct. 15, 2019. At the end of each chapter, Rick includes interviews with industry experts that include great insights about video and video marketing. Here are just a few: The messaging is more important than the technical look or quality of a video. Apps like Rev.com allow you to inexpensively transcribe interviews, which is very helpful in the editing process. Make video tutorials for every product or service you sell. Add infographics with pictures listing all the benefits of your product. Have good audio. You can buy a good mic for less than $100. Lighting is also important. It will take your video to the next step. Authenticity is more critical than slickly-produced videos on social platforms. Rick also includes about 10 apps in his book that will save you money and help you with video production. Apps like Lumen 5 and Content Samurai are just a couple examples of Apps that can help you create video. As a bonus, if you visit Rick’s website, you can download information about the three most engaging types of video content. Speaking Engagements Rick also makes appearances and has a range o topics from how to build a $100 million business using direct marketing to brand building. He should know. Four of his clients made billions in sales, including Sonicare, the George Foreman Grill, OxyClean and GoPro. During this podcast, he shared two great stories about George Foreman and GoPro. Connect with Rick: Website: www.rickcesari.com YouTube: RickCesari.tv
Rick has been a pioneer in the Direct Response advertising industry since the early 90Тs, and has used Brand Response strategies to help build many iconic brands from scratch such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years. The author of “Buy Now, Creative Marketing that getsCustomers to Respond to You and Your Marketing“, my newest book, Building Billion Dollar Brands, is due out in Summer of 2018.” Rick continues to be on the cutting edge of new Brand Response advertising campaigns, creating and implementing innovative cross-platform strategies with digital and mobile ventures for his clients and is currently focusing on video marketing as a leading media direct response platform for increasing product sales. When not working Rick enjoys, reading, skiing, fishing and hiking. For his 50th birthday he achieved one of his goals and successfully summited Denali (formerly Mt. McKinley) in Alaska. He resides with his wife Martha and three French Bulldogs in Seattle, Wa. The Inventors Launchpad – Roadmap to Success Series is presented by Inventors Launchpad in beautiful Tampa Bay, FL and hosted by Carmine Denisco. Carmine is an accomplished Author, Entrepreneur, Inventor and Co-founder/Managing Partner of Inventors Launchpad. Along with his business partner Rick Valderrama has changed the face of the invention industry and look forward to helping inventors from all over the world move their ideas forward. For more information please visit www.inventorslaunchpad.com
Money Answers & Billion $ Brands on The Tony DUrso Show with Jordan Goodman & Rick Cesari. Jordan Goodman is America's Money Answers Man because he has been answering financial questions for over 40 years. He has written 13 books & is host of the Money Answers show on VoiceAmerica Business & is a frequent guest on radio and TV shows across the country. Rick Cesari has been a pioneer in Brand Response advertising since the early 90's. He helped create the concept of “sell while you brand” & has been the force behind the creation of many of today's iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean & many others. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or play on Apple Podcasts.
Money Answers & Billion $ Brands on The Tony DUrso Show with Jordan Goodman & Rick Cesari. Jordan Goodman is America's Money Answers Man because he has been answering financial questions for over 40 years. He has written 13 books & is host of the Money Answers show on VoiceAmerica Business & is a frequent guest on radio and TV shows across the country. Rick Cesari has been a pioneer in Brand Response advertising since the early 90's. He helped create the concept of “sell while you brand” & has been the force behind the creation of many of today's iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean & many others. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or play on Apple Podcasts.
Money Answers & Billion $ Brands on The Tony DUrso Show with Jordan Goodman & Rick Cesari. Jordan Goodman is America's Money Answers Man because he has been answering financial questions for over 40 years. He has written 13 books & is host of the Money Answers show on VoiceAmerica Business & is a frequent guest on radio and TV shows across the country. Rick Cesari has been a pioneer in Brand Response advertising since the early 90's. He helped create the concept of “sell while you brand” & has been the force behind the creation of many of today's iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean & many others. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or play on Apple Podcasts.
Money Answers & Billion $ Brands on The Tony DUrso Show with Jordan Goodman & Rick Cesari. Jordan Goodman is America's Money Answers Man because he has been answering financial questions for over 40 years. He has written 13 books & is host of the Money Answers show on VoiceAmerica Business & is a frequent guest on radio and TV shows across the country. Rick Cesari has been a pioneer in Brand Response advertising since the early 90's. He helped create the concept of “sell while you brand” & has been the force behind the creation of many of today's iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean & many others. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or play on Apple Podcasts.
Money Answers & Billion $ Brands on The Tony DUrso Show with Jordan Goodman & Rick Cesari. Jordan Goodman is America's Money Answers Man because he has been answering financial questions for over 40 years. He has written 13 books & is host of the Money Answers show on VoiceAmerica Business & is a frequent guest on radio and TV shows across the country. Rick Cesari has been a pioneer in Brand Response advertising since the early 90's. He helped create the concept of “sell while you brand” & has been the force behind the creation of many of today's iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean & many others. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or play on Apple Podcasts.
Money Answers & Billion $ Brands on The Tony DUrso Show with Jordan Goodman & Rick Cesari. Jordan Goodman is America's Money Answers Man because he has been answering financial questions for over 40 years. He has written 13 books & is host of the Money Answers show on VoiceAmerica Business & is a frequent guest on radio and TV shows across the country. Rick Cesari has been a pioneer in Brand Response advertising since the early 90’s. He helped create the concept of “sell while you brand” & has been the force behind the creation of many of today’s iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean & many others. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or play on Apple Podcasts.
4 keys to making any video perform better Joining me today is Rick Cesari. Rick has helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. His upcoming book Building Billion Dollar Brands aims to put valuable knowledge of the big brands into the hands [...] The post [Ep#267] 4 keys to making any video perform better appeared first on The Ambitious Entrepreneur Podcast Network.
4 keys to making any video perform better Joining me today is Rick Cesari. Rick has helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. His upcoming book Building Billion Dollar Brands aims to put valuable knowledge of the big brands into the hands [...] The post [Ep#267] 4 keys to making any video perform better appeared first on The Ambitious Entrepreneur Podcast Network.
Rick has been a pioneer in the Direct Response advertising industry since the early 90Тs, and has used Brand Response strategies to help build many iconic brands from scratch such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years. The author of “Buy Now, Creative Marketing that getsCustomers to Respond to You and Your Marketing“, my newest book, Building Billion Dollar Brands, is due out in Summer of 2018.” Rick continues to be on the cutting edge of new Brand Response advertising campaigns, creating and implementing innovative cross-platform strategies with digital and mobile ventures for his clients and is currently focusing on video marketing as a leading media direct response platform for increasing product sales. When not working Rick enjoys, reading, skiing, fishing and hiking. For his 50th birthday he achieved one of his goals and successfully summited Denali (formerly Mt. McKinley) in Alaska. He resides with his wife Martha and three French Bulldogs in Seattle, Wa. The Inventors Launchpad – Roadmap to Success Series is presented by Inventors Launchpad in beautiful Tampa Bay, FL and hosted by Carmine Denisco. Carmine is an accomplished Author, Entrepreneur, Inventor and Co-founder/Managing Partner of Inventors Launchpad. Along with his business partner Rick Valderrama has changed the face of the invention industry and look forward to helping inventors from all over the world move their ideas forward. For more information please visit www.inventorslaunchpad.com
Rick Cesari has helped major brands from GoPro to George Foreman build billion-dollar brands through Brand Response advertising and strategic video marketing. His newly-released book, Building Billion Dollar Brands, aims to put valuable knowledge of the big brands into the hands of inventors, small business owners, entrepreneurs, Amazon sellers and others to help create innovative, successful marketing campaigns. A bestselling author, speaker, consultant, and marketing & brand strategy guru, Rick is bringing his expertise to us today to talk branding, video marketing and more. Key Takeaways: [0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more! [1:01] Josh introduces today’s guest, Rick Cesari, author of Building Billion Dollar Brands. [2:08] Josh welcomes Rick Cesari back to Franchise Euphoria. [3:28] Rick gives us a recap of some of the businesses he’s worked with over the years. [5:02] Rick’s new book is really about the lessons he learned from working with these companies over the years, and how he identified patterns of tactics that many of them used to grow their brand. [6:32] The first tactic is what Rick calls “always upsell,” which may seem obvious, but is often overlooked when people are faced with customers. [8:12] Josh chimes in that the easiest way to make a sale is to go to people who have already purchased. [9:55] For the second tip, Rick suggests it’s important to learn from other people’s experiences, specifically through books published by people who have achieved the success you want to see. [12:05] Tactic three covers the “Blue Ocean” strategy, which is one that Josh used himself when developing his law practice. [14:56] “If you try to please everybody, you end up pleasing no one.” [15:38] Josh introduces tip four as “the number one rule in sales.” [17:45] Tactic five covers the concept of educating your consumer, which is something Rick really focuses on when launching a new product or service. [21:16] The sixth tactic is establishing credibility with your target audience, the underlying reason for which is being people will always be skeptical of advertising until you give them a reason to trust you. [24:05] Tip seven, using key opinion leaders and influencers, goes hand in hand with the sixth tactic as it is a great way to help establish the credibility of your business. [24:13] Josh notes that tip eight, knowing your customer, is one of the most important things a business owner can do. [25:09] One of the first things Rick does with new clients is set up interviews with proven clientele that usually ends up being testimonial collateral for their business. [26:14] A timeless strategy Rick has employed over the years, which is his tenth tip is having powerful before and after demonstrations. This stems from Rick’s background of using direct response television ads. [28:20] For Rick’s final tip, he suggests the importance of “making the customer the hero.” [32:27] If you want to learn more about Rick Cesari or purchase his book, you can visit www.RickCesari.com. [33:03] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes. Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.franchiseeuphoria.com/franchise5 rickcesari.com rickcesari.com/euphoria franchiseeuphoria.com/building-brand-rick-cesari
Rick has been a pioneer in the Direct Response advertising industry since the early 90Тs, and has used Brand Response strategies to help build many iconic brands from scratch such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years. The author of “Buy Now, Creative Marketing that getsCustomers to Respond to You and Your Marketing“, my newest book, Building Billion Dollar Brands, is out. https://www.amazon.com/Building-Billion-Dollar-Brands-Spectacular/dp/1599327023 Rick continues to be on the cutting edge of new Brand Response advertising campaigns, creating and implementing innovative cross-platform strategies with digital and mobile ventures for his clients and is currently focusing on video marketing as a leading media direct response platform for increasing product sales. When not working Rick enjoys, reading, skiing, fishing and hiking. For his 50th birthday he achieved one of his goals and successfully summited Denali (formerly Mt. McKinley) in Alaska. He resides with his wife Martha and three French Bulldogs in Seattle, Wa. The Inventors Launchpad – Roadmap to Success Series is presented by Inventors Launchpad in beautiful Tampa Bay, FL and hosted by Carmine Denisco. Carmine is an accomplished Author, Entrepreneur, Inventor and Co-founder/Managing Partner of Inventors Launchpad. Along with his business partner Rick Valderrama has changed the face of the invention industry and look forward to helping inventors from all over the world move their ideas forward. For more information please visit www.inventorslaunchpad.com
Join Tony DUrso, Host of The Spotlight as he interviews Rick Cesari: Video Marketing & Branding Expert! Rick Cesari helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. His upcoming book Building Billion Dollar Brands puts valuable knowledge of the big brands into the hands of inventors, small business owners, entrepreneurs, Amazon sellers and others to help create innovative, successful marketing campaigns. A bestselling author, speaker, consultant, and marketing & brand strategy guru, Rick is bringing his expertise to us today to talk branding, video marketing and more. Join us on The Spotlight with Tony DUrso on the Voice America Influencers Platform!
Join Tony DUrso, Host of The Spotlight as he interviews Rick Cesari: Video Marketing & Branding Expert! Rick Cesari helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. His upcoming book Building Billion Dollar Brands puts valuable knowledge of the big brands into the hands of inventors, small business owners, entrepreneurs, Amazon sellers and others to help create innovative, successful marketing campaigns. A bestselling author, speaker, consultant, and marketing & brand strategy guru, Rick is bringing his expertise to us today to talk branding, video marketing and more. Join us on The Spotlight with Tony DUrso on the Voice America Influencers Platform!
Join Tony DUrso, Host of The Spotlight as he interviews Rick Cesari: Video Marketing & Branding Expert! Rick Cesari helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. His upcoming book Building Billion Dollar Brands puts valuable knowledge of the big brands into the hands of inventors, small business owners, entrepreneurs, Amazon sellers and others to help create innovative, successful marketing campaigns. A bestselling author, speaker, consultant, and marketing & brand strategy guru, Rick is bringing his expertise to us today to talk branding, video marketing and more. Join us on The Spotlight with Tony DUrso on the Voice America Influencers Platform!
Join Tony DUrso, Host of The Spotlight as he interviews Rick Cesari: Video Marketing & Branding Expert! Rick Cesari helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. His upcoming book Building Billion Dollar Brands puts valuable knowledge of the big brands into the hands of inventors, small business owners, entrepreneurs, Amazon sellers and others to help create innovative, successful marketing campaigns. A bestselling author, speaker, consultant, and marketing & brand strategy guru, Rick is bringing his expertise to us today to talk branding, video marketing and more. Join us on The Spotlight with Tony DUrso on the Voice America Influencers Platform!
Join Tony DUrso, Host of The Spotlight as he interviews Rick Cesari: Video Marketing & Branding Expert! Rick Cesari helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. His upcoming book Building Billion Dollar Brands puts valuable knowledge of the big brands into the hands of inventors, small business owners, entrepreneurs, Amazon sellers and others to help create innovative, successful marketing campaigns. A bestselling author, speaker, consultant, and marketing & brand strategy guru, Rick is bringing his expertise to us today to talk branding, video marketing and more. Join us on The Spotlight with Tony DUrso on the Voice America Influencers Platform!
Join Tony DUrso, Host of The Spotlight as he interviews Rick Cesari: Video Marketing & Branding Expert! Rick Cesari helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. His upcoming book Building Billion Dollar Brands puts valuable knowledge of the big brands into the hands of inventors, small business owners, entrepreneurs, Amazon sellers and others to help create innovative, successful marketing campaigns. A bestselling author, speaker, consultant, and marketing & brand strategy guru, Rick is bringing his expertise to us today to talk branding, video marketing and more. Join us on The Spotlight with Tony DUrso on the Voice America Influencers Platform!
Welcome to the Conscious Millionaire, High Performance Marketing Podcast with your Host, JV Crum III... Dustin Mathews is sought after by the biggest names in business to monetize their message, mission, or movement. He is a business builder and marketing expert. He is THE mentor and coach to the stars. He is the co-founder of Speaking Empire – the disruptive company in the leadership and education space, who’s chief mission is advancing the human race by empowering leaders to communicate powerfully, unlock their fullest potential and ultimately step into their Greatness. His current innovation, Brand Response®, leverages the fusion of branding, PR and direct response AND is already generating success stories out entrepreneurs and business owners worldwide. Are you a coach or consultant who is tired of feeling stuck or you just don't know which step to take next? Get in the High Performer Lane by downloading JV's new High Performer Formula with the exact steps for your to play at the top of your game. Download it by clicking here now. Like this Podcast? Then get every episode delivered to YOU! Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other coaches and consultants find our podcast…and make their big difference. They will thank you for it. Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it. Conscious Millionaire Media Network: Podcasts and Syndicated Radio shows with over 1,200 episodes and 12 Million Listeners in 190 countries, plus syndicated radio shows across the United States, this is the top network of conscious programming for conscious coaches, consultants, and entrepreneurs. Our Conscious Millionaire Podcast was named by Inc Magazine as one of the Top 13 Business Podcasts for 2017!
Conscious Millionaire J V Crum III ~ Business Coaching Now 6 Days a Week
Welcome to Conscious Millionaire, The High Performance Podcast with your Host, JV Crum III... Dustin Mathews is sought after by the biggest names in business to monetize their message, mission, or movement. He is a business builder and marketing expert. He is THE mentor and coach to the stars. He is the co-founder of Speaking Empire – the disruptive company in the leadership and education space, who’s chief mission is advancing the human race by empowering leaders to communicate powerfully, unlock their fullest potential and ultimately step into their Greatness. His current innovation, Brand Response®, leverages the fusion of branding, PR and direct response AND is already generating success stories out entrepreneurs and business owners worldwide. Are you a coach, consultant, business owner or leader who is tired of feeling stuck or you just don't know which step to take next? Get in the High Performer Lane by downloading JV's new High Performer Formula with the exact steps for your to play at the top of your game. Download it by clicking here now. Like this Podcast? Then get every episode delivered to YOU! Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other coaches, consultants, or business owners find our podcast…and make their big difference. They will thank you for it. Conscious Millionaire Podcast: With over 1,000 episodes and 12 Million Listeners in 190 countries, this is the podcast for coaches, consultants and service-providers who want to get more clients, make more money, and create a bigger difference and impact. Named by Inc Magazine as one of the Top 13 Business Podcasts for 2017!
In this episode, we hear from video marketing expert Rick Cesari. Rick has actually helped major brands like GoPro and George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. His book Building Billion Dollar Brands aims to put valuable knowledge of the big brands into the hands of inventors, small business owners, entrepreneurs, Amazon sellers and others to help create innovative, successful marketing campaigns. A bestselling author – Buy Now and now Building Billion Dollar Brands, speaker, consultant, and marketing & brand strategy guru, Rick is bringing his expertise to us today to talk branding, marketing and storytelling with video.
Welcome to Conscious Millionaire, The High Performance Podcast with your Host, JV Crum III... Dustin Mathews is sought after by the biggest names in business to monetize their message, mission, or movement. He is a business builder and marketing expert. He is THE mentor and coach to the stars. He is the co-founder of Speaking Empire – the disruptive company in the leadership and education space, who's chief mission is advancing the human race by empowering leaders to communicate powerfully, unlock their fullest potential and ultimately step into their Greatness. His current innovation, Brand Response®, leverages the fusion of branding, PR and direct response AND is already generating success stories out entrepreneurs and business owners worldwide. Are you a coach, consultant, business owner or leader who is tired of feeling stuck or you just don't know which step to take next? Get in the High Performer Lane by downloading JV's new High Performer Formula with the exact steps for your to play at the top of your game. Download it by clicking here now. Like this Podcast? Then get every episode delivered to YOU! Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other coaches, consultants, or business owners find our podcast…and make their big difference. They will thank you for it. Conscious Millionaire Podcast: With over 1,000 episodes and 12 Million Listeners in 190 countries, this is the podcast for coaches, consultants and service-providers who want to get more clients, make more money, and create a bigger difference and impact. Named by Inc Magazine as one of the Top 13 Business Podcasts for 2017!
Do you want to know what it takes to build a billion dollar brand? Do you want to know how the remarkable brand, Go Pro, went from zero to a billion dollars? Do you want to learn how to optimize video content effectively? In this episode, I chat with a bestselling author, speaker, consultant, and marketing & brand strategy guru, Rick Cesari, who has helped major brands from GoPro to George Foreman Grill become a billion-dollar business through Brand Response advertising and strategic video marketing. His upcoming book Building Billion Dollar Brands aims to put valuable knowledge of the big brands into the hands of inventors, small business owners, and entrepreneurs. This was a fun and informative conversation with an entrepreneur who understands the core principles of marketing and how to build a massive brand. Rick was generous enough to hook YOU up with his 4-step formula to create videos that sell like crazy! Click here to download your copy! Connect with Rick www.rickcesari.com On LinkedIn Tweet him on Twitter Follow him on Facebook Rick’s proven 4-step video formula for you to take action on! If you enjoyed this episode, I strongly encourage you to subscribe to my newsletter and the No Permission Needed podcast on itunes, stitcher radio and spotify Thanks for listening, Ozeal
Mail-Right: Real Estate Agents Show: About Technology & Online Marketing & Getting Seller Leads
Rick Cesari https://rickcesari.com/ Rick has been a pioneer in the Direct Response advertising industry since the early 90Тs, and has used Brand Response strategies to help build many iconic brands from scratch such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years. The author of “Buy Now, Creative Marketing that gets Customers to Respond to You and Your Marketing“, my newest book, Building Billion Dollar Brands, is due out in Summer of 2018.” Rick continues to be on the cutting edge of new Brand Response advertising campaigns, creating and implementing innovative cross-platform strategies with digital and mobile ventures for his clients and is currently focusing on video marketing as a leading media direct response platform for increasing product sales.
Mail-Right: Real Estate Agents Show: About Technology & Online Marketing & Getting Seller Leads
Rick Cesari https://rickcesari.com/ Rick has been a pioneer in the Direct Response advertising industry since the early 90Тs, and has used Brand Response strategies to help build many iconic brands from scratch such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years. The author of “Buy Now, Creative Marketing that gets Customers to Respond to You and Your Marketing“, my newest book, Building Billion Dollar Brands, is due out in Summer of 2018.” Rick continues to be on the cutting edge of new Brand Response advertising campaigns, creating and implementing innovative cross-platform strategies with digital and mobile ventures for his clients and is currently focusing on video marketing as a leading media direct response platform for increasing product sales.
Hey guys, Today I have Rick Cesari on the call who has many claims to fame, one of which was being the keynote speaker at Prosper a few years ago. He has also been a pioneer in Brand Response advertising since the early 90's and helped create the concept of “sell while you brand” and has been the force behind the creation of many of today's iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean and many others. He has helped take companies like GoPro from start-up to over a billion dollars in sales in just a few short years. In this episode we go over these 5 keys to building a brand: How is your product unique and different from other products out there? Positioning - where is a niche category where you can dominate? Deliver more value - underpromise and overdeliver! Always listen to your customers - they are always the most powerful form of feedback. Offer the best customer support Authentic testimonials - Most powerful tool when it comes to video marketing Also, by going to the link below, you can get free copies of: Four Step Formula To Creating Videos That Sell Your Products Like Crazy The 5 Keys To Building a Great Brand Receive it as an immediate download and you will also be notified when his new book, Building Billion Dollar Brands is available http://rickcesari.com/AmazonEntrepreneur Here is an example of the listing we spoke about that used video extremely well: Sous Vide Supreme https://www.amazon.com/Sous-Vide-Supreme-Water-SVS10LS/dp/B003AYZIB4/ref=sr_1_2?ie=UTF8&qid=1530138740&sr=8-2&keywords=sous+vide+supreme And finally, here are the other books we mentioned that will really help to understand the power of building brands and also how to build a business in general: No BS Direct Marketing - Dan Kennedy Blue ocean strategy - Renée Mauborgne and W. Chan Kim 22 Immutable laws of marketing - Al Ries and Jack Trout See you again later this week!
Rick Cesari has been a pioneer in Brand Response advertising since the early 1990s. He helped create the concept of 'sell while you brand' and has been the force behind the creation of many of today's top consumer brands such as, The Juiceman, Sonicare, The Breadman, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from start-up to over a billion dollars in sales in just a few short years. He is the author of "Buy Now, Creative Marketing that gets Customers to Respond to You and Your Marketing," and his newest book, “Building Billion Dollar Brands,” is due out in Summer 2018. Key Takeaways: [0:22] Today’s episode features Rick Cesari, a brand guru and pioneer in brand-response advertising. [2:00] Josh welcomes Rick to Franchise Euphoria. [3:02] Rick has worked with several big-name companies, but they were not as large as they are today when Rick began working with them and using direct to consumer marketing. [4:18] Rick’s experience with DTC marketing started with his passion for health and nutrition where he conducted a live “infomercial” where there was a live audience listening to their presentation on juice; by the end of the 90-minute presentation, the audience was more than ready to buy. [6:30] His experience has shown that it is most effective to focus on the benefits of the product to the end user that you are trying to market to. [8:58] The difference between brand advertising and brand response is that there’s always some type of offer where you’re asking people to respond. You have to put out a promotion that gives them a reason to respond. [10:30] These concepts can be applied to service-based products as well, not just physical products. You can do this through authentic testimonials of happy customers. [17:26] There are some marketing basics Rick likes to implement such as starting and ending each ad with a brand logo. Also, advertising giveaways can help drive people towards your products. [19:23] Tactics for reaching and targeting consumers has changed somewhat over the years. While you can still reach a mass-audience through DTC marketing, there are many mediums that are cheaper and effective to reach directly to consumers. [21:51] The key to building any brand is finding your unique selling proposition and pushing it toward your audience. [23:10] Offering a very liberal money-back guarantee to get someone to try your product or service is a great way to grab the attention of your consumers. [25:18] The priority and lifeblood of any business is sales. Focusing on how you can get sales in the door will build your brand as your business is growing. [28:30] Most of your company’s branding happens after the sale which is formed based on the customer experience. [29:20] Rick’s book “Building Billion Dollar Brands” is coming out on August 1, which covers many of the topics discussed in today’s interview. [30:45] Now, Rick still works on “fun,” hands-on projects with companies to build their brand, but mostly focuses his time on writing and speaking about brand building. [34:11] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes. Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com/franchise5 www.rickcesari.com
We all know how hard it is to make potentially valuable professional connections, especially when you’re going in cold and don’t already have a link with the prospect in question. Dustin Matthews transforms businesses and brands, and helped take a company from $1 million to $14 million when he was just out of school. Since then, he’s only grown in his remarkable ability. In addition to being the author of bestselling books, Dustin is an innovator in the arena of brand response. I’m also lucky to count this wonderful, bright man as a friend and mentor, and I can’t wait to share him with you today! Connect With Dustin: Dustin Mathews Dustin Mathews on LinkedIn Dustin Mathews on Facebook @dustinmathews on Twitter No B.S. Presentations The Mission Log: [04:31] - Dustin shares how he felt about Orion when he met her, and points out that he immediately saw her fire and passion. [05:27] - We learn a bit about Dustin, including that he was once deathly afraid of public speaking. He also discusses how he got into marketing. [07:39] - How did Dustin learn about influence? As he answers, he talks about how he got out of public speaking in school, and how he eventually needed to give a talk in public. [10:51] - Dustin discusses how it went when he finally gave his public talk. [13:00] - Orion takes a moment to share some of her own fears before she speaks in front of an audience. Dustin then discusses the tools he uses to get over those limiting beliefs. [15:02] - Many athletes practice in their minds, Orion points out. She and Dustin then talk about Japan. [18:12] - What did Dustin visualize for himself? [21:21] - Dustin discusses leaving Speaking Empire and what it was like to take on that decision after nine years there. [25:07] - Orion shares a story of what happened the day before she went to Japan. [27:53] - We hear about the spiritual aspects of Dustin’s transition. [30:57] - Dustin discusses brand response and how we can become better at branding. [34:37] - Orion has been putting a lot of good content out there, but doesn’t feel she’s getting the response she should be getting. What are Dustin’s words of wisdom for her, or for listeners in her situation? [39:33] - What does Dustin do to increase his own brand response? [42:04] - Dustin offers more advice, some of it very unconventional and creative, on finding and approaching potential affiliates. [48:19] - Dustin squeezes in one last tip on the subject he and Orion have been talking about. [49:55] - What are Dustin’s three top tips to living a stellar life? #1. Education, and always coming from a student’s mindset. #2. Be happy! #3. Move your body. [53:58] - Where can people go to learn more about Dustin? Links and Resources: Dustin Mathews Dustin Mathews on LinkedIn Dustin Mathews on Facebook @dustinmathews on Twitter No B.S. Presentations Speaking Empire Traffic & Conversion Summit Rich Dad Poor Dad by Robert Kiyosaki Dave Vanhoose The Power of Your Subconscious Mind by Joseph Murphy
Right out of school Dustin Mathews helped take a company from one million to 14 million and #35 on https://www.inc.com/ (Inc. Magazine)'s fastest-growing private companies. Dustin Mathews is the Author of http://nobspresentations.com/ (No BS. Guide to Powerful Presentations) and the founder of http://www.speakingempire.com/ (Speaking Empire) a disruptive company in the leadership management space. He co-authored the No BS Guide with Dan Kennedy, one of my personal mentors. We ask the question: Can one great presentation make you rich? Who better to learn about great presentations than someone who has helped so many entrepreneurs along the way create the best presentations to create wealth beyond their limits. Topics we will discuss today will include a Guide to a powerful presentation and Crafting your own 5-step formula for success. Next, Dustin Mathews led 10 product launches that generated $10M+ in sales. Along with multiple best-selling books in the areas of marketing, sales, and life, Dustin codified a process for creating and selling products and services, Irresistible Offer Architecture®, and is currently innovating in the area of Brand Response™. His newest venture, http://www.speakingempire.com/ (Speaking Empire), is recognized as a disruptive company in the leadership training and education space. He is the mentor and coach of the world's leading speakers, coaches, business owners and thought leaders, such as https://abc.go.com/shows/shark-tank (Shark Tank) star https://kevinharrington.tv/ (Kevin Harrington), New York Times bestselling author https://www.robertallen.com/ (Robert Allen), infomercial star https://www.deangraziosi.com/ (Dean Graziosi) and X Game host and actress http://forbesfactor.com/ (Forbes Riley). His company was privileged to be involved with the Get Motivated Success tool, which included past presidents and world leaders such as Bill Clinton, Laura Bush, Ronald Reagan, Mikhail Gorbachev and sports stars like Michael Phelps, https://en.wikipedia.org/wiki/Joe_Montana (Joe Montana) and business personalities like Steve Forbes, Steve Wozniak and Kendra Todd. In this Episode with Dustin Mathews we Discuss: Why a great presentation, webinars or speeches is so important How you can use these to explode your business a 5-step formula for crafting your own great presentation How even if you hate public speaking you can become successful with the right tips Books Dustin and I discuss: http://nobspresentations.com/ (No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars) - by Dan S. Kennedy and Dustin Mathews http://amzn.to/2Dlkc7Y (Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!) - by Robert T. Kiyosaki http://amzn.to/2rnHOqW (The Snowball: Warren Buffett and the Business of Life Paperback) – by Alice Schroeder http://nobspresentations.com/ () Crafting your own 5-Step Formula for a Powerful Presentation: Intro - Preframing your message, having your customer or prospect in the right frame of mind to hear your presentation Story - Crafting your powerful presentation with the highs and lows of your life, your story should help people to transform Offer - Flush out all aspect of your prospect's problem before presenting a solution, use statistics, testimonials and case studies to highlight your solution Body - 3-5 key points or steps for your prospect to get results or benefits. Use Sequential Agreements to get "Yeses" Close - Let people know early how you will close, don't make them guess, show respect for their time and intelligence Make sure to listen to the https://expatmoneyshow.com/itunes (Complete Episode) to have all 5-Steps explained in details by Dustin Mathews himself. More Please This was a fantastic interview with Dustin... Support this podcast
Conscious Millionaire J V Crum III ~ Business Coaching Now 6 Days a Week
Dustin Mathews is sought after by the biggest names in business to monetize their message, mission, or movement. He is a business builder and marketing expert. He is THE mentor and coach to the stars. He is the co-founder of Speaking Empire – the disruptive company in the leadership and education space, who’s chief mission is advancing the human race by empowering leaders to communicate powerfully, unlock their fullest potential and ultimately step into their Greatness. His current innovation, Brand Response®, leverages the fusion of branding, PR and direct response AND is already generating success stories out entrepreneurs and business owners worldwide. Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar with international business coach JV Crum III. Like this Podcast? Then get every episode delivered to YOU! Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it. Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!
Dustin Mathews is sought after by the biggest names in business to monetize their message, mission, or movement. He is a business builder and marketing expert. He is THE mentor and coach to the stars. He is the co-founder of Speaking Empire – the disruptive company in the leadership and education space, who’s chief mission is advancing the human race by empowering leaders to communicate powerfully, unlock their fullest potential and ultimately step into their Greatness. His current innovation, Brand Response®, leverages the fusion of branding, PR and direct response AND is already generating success stories out entrepreneurs and business owners worldwide. Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar with international business coach JV Crum III. Like this Podcast? Then get every episode delivered to YOU! Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it. Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!
Dustin Mathews is sought after by the biggest names in business to monetize their message, mission, or movement. He is a business builder and marketing expert. He is THE mentor and coach to the stars. He is the co-founder of Speaking Empire – the disruptive company in the leadership and education space, who's chief mission is advancing the human race by empowering leaders to communicate powerfully, unlock their fullest potential and ultimately step into their Greatness. His current innovation, Brand Response®, leverages the fusion of branding, PR and direct response AND is already generating success stories out entrepreneurs and business owners worldwide. Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar with international business coach JV Crum III. Like this Podcast? Then get every episode delivered to YOU! Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it. Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!
Sought after by the biggest names in business to monetize their message, mission or movement, business builder and marketing expert Dustin Mathews is THE mentor and coach to the stars. Dustin is the co-founder of Speaking Empire — the disruptive company in the leadership and education space, whose chief mission is advancing the human race by empowering leaders to communicate powerfully, unlock their fullest potential and ultimately step into their Greatness. Dustin is the author of many bestselling books and has shared the stage with athletes, business celebrities, and titans of business. His latest book (Co-Authored with Dan Kennedy) the NO B.S. Guide To Powerful Presentations: How To Sell ANYTHING With Webinars & Online Media, Speeches & Seminars (Entrepreneur Press) is set for release on June 13th. Known for creating marketplace frenzies that drive people to buy products en masse, Dustin’s companies and private clients have been featured by Forbes, Entrepreneur, Wall Street Journal, USA Today and INC Magazine. Having marketed and filled over 3,000 events AND leading 10 online product launches, Dustin has generated over $43 million dollars in sales. In his most recent research, Dustin codified a process for creating and selling products and services —Irresistible Offer Architecture which recently received recognition by the United States Patent and Trademark Office. His current innovation, Brand Response, leverages the fusion of branding. PR and direct response AND is already generating success stories out entrepreneurs and business owners worldwide. 01:00 – The Power of Speaking 03:34 – The Magic is words on Paper 04:15 – How Public speaking helped Dustin build a brand 04:53 – The Shortcut to getting what you want 06:25 – How to overcome the fear of Public Speaking 08:59 – The importance of practice 10:00 – Everything in life is a presentation 11:29 – How to structure your message to get someone to take action 11:57 – Put your best foot forward 12:58 – The BEST way to grab audience attention 13:31 – What is the best story to tell 14:01 – The one thing most speakers forget to do 15:42 – How to construct an offer so it doesn't come across as salesy 17:36 – The easiest way to differentiate yourself, even noone has ever heard of you 20:00 – Less is more 22:45 – The power of sequential agreements 24:00 – you HAVE to make an irresitable offer 25:48 – How to leverage the worst case scenario and make more sales 28:00 – Dealing with skeptics in the audience 33:00 – Wrap Up Tweetables: “Don't wait till the very end of your presntation to get a YES, ask yes questions throughout the presentation” – Dustin Mathews Resources: http://www.bossacademy.com/ Connect with Dustin: nobspresentations.com www.facebook.com/dustinmathews
Sought after by the biggest names in business to monetize their message, mission or movement, business builder and marketing expert Dustin Mathews is THE mentor and coach to the stars. Dustin is the co-founder of Speaking Empire – the disruptive company in the leadership and education space, who’s chief mission is advancing the human race by empowering leaders to communicate powerfully, unlock their fullest potential and ultimately step into their Greatness. Dustin is the author of many bestselling books and has shared the stage with athletes, business celebrities, and titans of business. His latest book the NO B.S. Guide To Powerful Presentations: How To Sell ANYTHING With Webinars & Online Media, Speeches & Seminars (Entrepreneur Press) was released on June 13th, 2017. Known for creating marketplace frenzies that drive people to buy products en masse, Dustin’s companies and private clients have been featured by Forbes, Entrepreneur, Wall Street Journal, USA Today and INC Magazine. Having marketed and filled over 3,000 events AND leading 10 online product launches, Dustin has generated over $43 million dollars in sales. In his most recent research, Dustin codified a process for creating and selling products and services – Irresistible Offer Architecture® which recently received recognition by the United States Patent and Trademark Office. His current innovation, Brand Response®, leverages the fusion of branding, PR and direct response AND is already generating success stories out entrepreneurs and business owners worldwide. http://dustinmathews.com/
Dustin Mathews helps speakers to build an EMPIRE. BUT things weren't always that way, Dustin Mathews found a loop hole that allowed him to get out of public speaking class. He found out the true power of speaking and now, he knows the formula create the most powerful presenations possible. In fact, along with Co-Author Dan Kennedy, he's written the No-BS guide to Powerful presentations. His unique Brand Response technology is the secret behind may of the top speakers and coaches in the industry.
Dustin Mathews helps speakers to build an EMPIRE. BUT things weren't always that way, Dustin Mathews found a loop hole that allowed him to get out of public speaking class. He found out the true power of speaking and now, he knows the formula create the most powerful presenations possible. In fact, along with Co-Author Dan Kennedy, he's written the No-BS guide to Powerful presentations. His unique Brand Response technology is the secret behind may of the top speakers and coaches in the industry.
Sought after by the biggest names in business to monetize their message, mission or movement, business builder and marketing expert Dustin Mathews is THE mentor and coach to the stars. Dustin is the co-founder of Speaking Empire – the disruptive company in the leadership and education space, whose chief mission is advancing the human race by empowering leaders to communicate powerfully, unlock their fullest potential and ultimately step into their Greatness. Dustin is the author of many bestselling books and has shared the stage with athletes, business celebrities, and titans of business. His latest book (Co-Authored with Dan Kennedy) the NO B.S. Guide To Powerful Presentations: How To Sell ANYTHING With Webinars & Online Media, Speeches & Seminars (Entrepreneur Press) is set for release on June 13th. Known for creating marketplace frenzies that drive people to buy products en masse, Dustin’s companies and private clients have been featured by Forbes, Entrepreneur, Wall Street Journal, USA Today and INC Magazine. Having marketed and filled over 3,000 events AND leading 10 online product launches, Dustin has generated over $43 million dollars in sales. In his most recent research, Dustin codified a process for creating and selling products and services – Irresistible Offer Architecture® which recently received recognition by the United States Patent and Trademark Office. His current innovation, Brand Response®, leverages the fusion of branding, PR and direct response AND is already generating success stories out entrepreneurs and business owners worldwide. Dustin explains to us in detail about the five steps of a great presentation; - Introduction Story Offer Body Close Check out http://nobspresentations.com http://amplifyexperience.com http://speakingempire.com Show Sponsors:- Far North - Sales, Marketing, Technology Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream? Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.
Rick Cesari is the Founder and CEO of Cesari Media, considered one of the top brand building, response generating agencies in North America. Rick has been a pioneer in the direct response advertising industry since the early ’90s and has used brand response strategies to build many iconic brands such as Juiceman, Sonicare, The George Foreman Grill and OxiClean. Rick has helped companies like GoPro from startup to over a billion dollars in sales, in just a few short years. He is the author of Buy Now and his next book, Transactional Branding is due out soon. Both Rick and his agency, Cesari Media continue to be on the cutting edge of new Brand Response advertising campaigns and are implementing innovative Cross Platform strategies with digital and mobile venues.
Sought after by the biggest names in business to monetize their message, mission or movement, business builder and marketing expert Dustin Mathews is THE mentor and coach to the stars. Dustin is the co-founder of Speaking Empire – the disruptive company in the leadership and education space, whose chief mission is advancing the human race by empowering leaders to communicate powerfully, unlock their fullest potential and ultimately step into their Greatness.Dustin is the author of many bestselling books and has shared the stage with athletes, business celebrities, and titans of business. His latest book (Co-Authored with Dan Kennedy) the NO B.S. Guide To Powerful Presentations: How To Sell ANYTHING With Webinars & Online Media, Speeches & Seminars (Entrepreneur Press) is set for release on June 13th.Known for creating marketplace frenzies that drive people to buy products en masse, Dustin’s companies and private clients have been featured by Forbes, Entrepreneur, Wall Street Journal, USA Today and INC Magazine.Having marketed and filled over 3,000 events AND leading 10 online product launches, Dustin has generated over $43 million dollars in sales. In his most recent research, Dustin codified a process for creating and selling products and services – Irresistible Offer Architecture® which recently received recognition by the United States Patent and Trademark Office. His current innovation, Brand Response®, leverages the fusion of branding, PR and direct response AND is already generating success stories out entrepreneurs and business owners worldwide.Topics covered in this episode: The world of marketing, Overcoming Fear, Getting in the game, Confidence, Working with a Co-Founder, Mentoring, Expectation, and so much more.Website: http://dustinmathews.com/Speaking Empire: http://www.speakingempire.com/No B.S. Guide to Presentations: http://nobspresentations.com/
Sought after by the biggest names in business to monetize their message, mission or movement, business builder and marketing expert Dustin Mathews is THE mentor and coach to the stars. Dustin is the co-founder of Speaking Empire – the disruptive company in the leadership and education space, who’s chief mission is advancing the human race by empowering leaders to communicate powerfully, unlock their fullest potential and ultimately step into their Greatness. Dustin is the author of many bestselling books and has shared the stage with athletes, business celebrities, and titans of business. His lastest book the NO B.S. Guide To Powerful Presentations: How To Sell ANYTHING With Webinars & Online Media, Speeches & Seminars (Entrepreneur Press) is set for release on June 13th. Known for creating marketplace frenzies that drive people to buy products en masse, Dustin’s companies and private clients have been featured by Forbes, Entrepreneur, Wall Street Journal, USA Today and INC Magazine. Having marketed and filled over 3,000 events AND leading 10 online product launches, Dustin has generated over $43 million dollars in sales. In his most recent research, Dustin codified a process for creating and selling products and services – Irresistible Offer Architecture® which recently received recognition by the United States Patent and Trademark Office. His current innovation, Brand Response®, leverages the fusion of branding, PR and direct response AND is already generating success stories out entrepreneurs and business owners worldwide. Learn more about your ad choices. Visit megaphone.fm/adchoices
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