Podcasts about unique selling proposition usp

Struggling to stand out in a competitive market? In this episode of Marketing Monday, host Mike Green from Doctor Demographics shares powerful strategies to define your Unique Selling Proposition (USP) and make your practice the top choice for clients. Drawing from Chapter Four of Dental Marketing Mastery, we explore why a USP is critical for dentists, veterinarians, optometrists, and other professionals. Learn how to uncover what sets your practice apart, craft a compelling message, and communicate it consistently across your marketing. Packed with actionable steps and real-world examples, this 20-minute episode will help you attract the right clients and build a thriving practice. Tune in and discover your unique edge! #MarketingMonday #PracticeGrowth

Learn How to Develop Your Unique Advantage Point and Stand Out From Competitors In this episode of the Beyond Seven Figures podcast, I explore why having a Unique Selling Proposition (USP) is no longer enough to differentiate your business in today's competitive marketplace. I'm joined by my long-time business partner and coach, Tom Trush, to discuss the superior strategy of developing a Unique Advantage Point (UAP) - a powerful approach that focuses on the specific advantages you provide to customers rather than just being different. We reveal practical strategies for creating a UAP that makes you the obvious choice for clients, commands premium pricing, and eliminates apples-to-apples comparisons with competitors. Guest: Tom TrushGuest Bio: Business Coach at Predictable Profits, Marketing Strategist, and former Journalist KEY TAKEAWAYS: Competition extends beyond your industry - you're competing for your customer's dollar against all alternatives. USPs only tell how you're different; UAPs demonstrate specific customer advantages of working with you. Businesses without clear differentiation end up competing solely on price. Create proprietary processes with unique names to make services tangible and inimitable. Use data-backed claims about client results to establish powerful market differentiation. Leverage third-party credibility markers like media recognition and "highest-rated" status. Implement strong, unconventional guarantees to attract better clients while reducing refunds. Display your UAP prominently in all marketing materials for quick prospect recognition. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: |Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

ZusammenfassungIn dieser Episode der Marketing Mastermind geht es um die zentrale Rolle der Positionierung im Marketing und Vertrieb. Andreas Pfeiffer erklärt, warum eine klare Positionierung für Unternehmen entscheidend ist, um sich vom Wettbewerb abzuheben und Vertrauen bei den Kunden aufzubauen. Er diskutiert die Grundlagen der Positionierung, die Bedeutung von Zielgruppen und Wunschkunden sowie den Unterschied zwischen Positionierung und Unique Selling Proposition (USP). Anhand von Beispielen wird verdeutlicht, wie Positionierung in der Praxis funktioniert und wie sie skalierbar ist. KontaktBesucht auch unsere Facebook Gruppe oder Facebook Fanpage. Wir freuen uns auf den Austausch mit Euch! Weitere Episoden findet Ihr unter www.online-erfolgreicher.de/podcast/

Generate high-quality leads from a podcast each month: https://voics.kit.com/qualified-leadsHow do you actually stand out as an online coach?It's not just about flashy ads or complex funnels.  It's about mastering your mindset, defining your niche, and creating offers that your audience wants. In this episode, Brandon Forbes, online coaching entrepreneur and marketing expert, breaks down: Why authenticity and trust are the new currency in coaching  How niching down can skyrocket your growth  The truth about paid ads: magnifying strengths (or weaknesses)  Why mindset is the biggest factor in scaling to six figures and beyond  Brandon has helped countless coaches unlock their potential and scale their businesses using proven strategies that simplify success while staying aligned with their values.  Ready to elevate your coaching business and build something aligned with your passion and purpose?  Subscribe now and get ready to crush your 2025 coaching goals!  (00:00) Introduction: Solving Coaching Challenges(00:40) Coaching Industry in 2025(03:23) Crafting a Unique Selling Proposition (USP)(07:19) Strategies to Scale from $10K to $100(10:52) Organic vs Paid Strategies(12:10) Integrating Ads and Organic Content(16:01) Choosing the Right Funnel(21:00) Mastering Workshop Funnels(23:07) Is Running Ads Worth It?(25:20) Pricing Strategies for Coaching Programs(30:42) Escaping the Online Business Rat Race(35:07) Discovering Identity Through Faith(38:10) Overcoming Limiting Beliefs for GrowthSupport the show

What does it take to craft branding and messaging that truly stand out? In this episode of Grow Your Business & Grow Your Wealth, host Gary Heldt dives into impactful strategies with Glenn Rudin, The Message Master. Learn how to define your Unique Selling Proposition, create memorable elevator pitches, and build a brand that resonates with customers for long-term success. Key Takeaways: → How to identify and articulate your Unique Selling Proposition (USP). → The importance of clear, concise messaging in making lasting first impressions. → Tips for creating a memorable elevator pitch that engages customers. → Strategies for aligning your branding with your business values and goals. → Lessons from Glenn's experience developing and selling over 250 products to major retailers. → Why consistent branding is crucial for long-term business growth. More from Glenn Rudin: Website: alwaysbeencreative.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This isn't your typical marketing advice… This is exclusive content recorded at a private retreat where coaches paid tens of thousands to attend.  In this video, I'm pulling back the curtain and showing you how to craft a Unique Selling Proposition (USP) that cuts through the noise in a saturated market. Want to stand out and make your brand impossible to ignore?  This is how the top coaches do it—and now, you get the inside track.   Watch the full episode on YouTube: https://youtu.be/fzWNosrYq1U   GET IN TOUCH: Instagram: https://www.instagram.com/chrisdufey/    WHEN YOU'RE READY… HERE ARE THE 2 BEST WAY I CAN HELP YOU FOR FREE   #1 -

In the second part of this podcast series from The Contractor Growth Network, we dive into the importance of establishing your Unique Selling Proposition (USP). Join us as CGN's resident marketing expert, Ian MicLean, shares actionable insights on how to identify and refine your USP to stand out in your market. Whether you're looking to attract more ideal clients or differentiate yourself from competitors, this episode is packed with valuable strategies tailored for contractors and business owners. Don't miss out on this essential guide to building your brand identity and driving growth!

In today's saturated market, standing out as a coach or entrepreneur is crucial. This video dives deep into how to differentiate yourself in a crowded market by understanding and leveraging your unique selling proposition (USP). I share insights from my extensive background, including my unique experience with the Department of Justice and the FBI Academy, which adds a distinct edge to my coaching methods. Discover how incorporating your personal values and beliefs into your business can create a powerful connection with your audience. We'll explore how understanding your target audience, much like the distinct differences between Target and Walmart shoppers, can set you apart. This isn't just theory—it's about actionable strategies to amplify your voice in a noisy world. Join me as we unravel these layers and empower you to shine. Don't forget to subscribe, share, and join the discussion to inspire change and growth in the entrepreneurial community.CHAPTERS:00:00 - Stand Out in Saturated Market00:03 - Unique Selling Proposition (USP)00:05 - Values and Beliefs in Marketplace00:07 - Understanding Your Audience Differences

You can download your FREE report on how you can avoid financial mistakes as a dentist using the link just here >>>  dentistswhoinvest.com/podcastreport———————————————————————Do you feel like your business is gobbling up all your time? No worries, mate – we've got just the fix! In this episode, I chat with business coach Chris Brown to get the lowdown on time management, specifically for dentists. Chris spills the beans on how you can take back control of your time, thanks to his brilliant six-step process. Whether you want more time for your family or simply need a breather, this episode's packed with practical advice to help you strike that perfect work-life balance.We'll dig deep into how dentists can use time management to scale their businesses. Chris explains why defining your Unique Selling Proposition (USP) is crucial and why a solid marketing plan is non-negotiable. We chat about improving conversion rates, systemising your operations, and why ditching discounts could actually boost your business. And don't miss the bit where Chris shares the secret sauce for training your team to go above and beyond – trust me, it's golden.Prioritising high-leverage tasks is the real game-changer when it comes to time management. Chris lays out a roadmap for freeing up your schedule, so you can focus on growth. And if you've ever struggled with taking feedback on the chin, this one's for you! Accountability and continuous improvement are key, and Chris gives us some top tips to nail it.Oh, and before I forget – Chris is offering a cheeky free 60-minute coaching session to help you get a leg up on your personal and professional development. Pop him a message at chrisbrown@actioncoach.co.uk and get ready to take back your time!———————————————————————Disclaimer: All content on this channel is for education purposes only and does not constitute an investment recommendation or individual financial advice. For that, you should speak to a regulated, independent professional. The value of investments and the income from them can go down as well as up, so you may get back less than you invest. The views expressed on this channel may no longer be current. The information provided is not a personal recommendation for any particular investment. Tax treatment depends on individual circumstances and all tax rules may change in the future. If you are unsure about the suitability of an investment, you should speak to a regulated, independent professional.Send us a text

In today's episode, Abe talks about crafting a strong USP to stand out in a competitive market. Today's episode sponsored by: https://theinsurancedream.com/virtual-assistants 

This week we business coach Stephanie Long discuss how nutritionists can effectively identify and establish a niche.Stephanie explains that a niche is a focused segment of a broader market and is crucial for building deeper client connections and achieving expert status.She walks listeners through the process of identifying a niche based on personal experience and audience needs, emphasizing the importance of market research and a Unique Selling Proposition (USP). In this episode:The Benefits of Having a NicheBenefits of having a nicheWhat is a Unique Selling Proposition (USP)?How to Differentiate from Your CompetitorsConnect with Stephanie:Free Workbook: Nail Your Nutrition NicheInstagram - https://www.instagram.com/stephanielong.ca/Website - https://www.stephanielong.ca/Episodes you may also enjoy:Episode 224: Create a Lead Generating FreebieEpisode 137: What If You Choose The Wrong Niche?Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Are you an auto repair shop owner looking to demystify the world of marketing jargon and take your business to the next level? Join hosts Brian and Kim Walker in this must-listen episode of the Auto Repair Marketing Podcast as they unravel the mysteries behind marketing terms that could be holding your business back. Ever wondered if boosting a post is worth your money or how SEO can actually drive more customers to your door? We've got the answers.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)They Ask, You Answer (Marcus Sheridan) - https://marcussheridan.com/they-ask-you-answer/Difference between Boosted Post and Meta ads: https://www.facebook.com/business/help/317083072148603Show Notes with Timestamps Introduction to the Episode (00:00:01) Brian and Kim welcome listeners and introduce the episode's focus on marketing lingo and misconceptions.Purpose of the Episode (00:01:07) Discussion on why understanding marketing terminology is crucial for effective communication in the automotive repair industry.Boosted Posts vs. Facebook Ads (00:02:53) Clarification on the differences between boosting a post and creating a full Facebook ad.Landing Pages vs. Full Websites (00:04:57) Explanation of landing pages as minimal websites designed for conversions, distinct from full websites.Leads vs. Conversions (00:08:16) Defining leads as initial interest and conversions as completed transactions or appointments.Understanding SEO (00:10:26) SEO stands for search engine optimization, focusing on making a website authoritative in its niche.Organic vs. Paid Search (00:11:53) Differentiation between organic search results and paid search ads in digital marketing.Geo-Targeting vs. Geofencing (00:14:35) Discussion on the differences between geo-targeting for general ads and geofencing for highly specific targeting.Geofencing vs. Geo Targeting (00:16:13) Discussion on the differences between geofencing and geo targeting in advertising effectiveness.Alt Text and SEO (00:17:06) Explanation of alt text's role in SEO and its importance for visually impaired users.Backlinks vs. Internal Links (00:20:39) Clarification of backlinks and internal links, including their significance for website navigation and SEO.Understanding Bounce Rate (00:21:41) Definition of bounce rate and its implications for website performance in the auto repair industry.Impressions vs. Clicks (00:22:54) Overview of the difference between impressions (ads shown) and clicks (user engagement).CTR, CPC, and CPA (00:24:08) Definitions of click-through rate, cost per click, and cost per acquisition in marketing metrics.User Experience (UX) (00:27:01) Discussion on the importance of user experience for website navigation and customer satisfaction.Unique Selling Proposition (USP) (00:29:08) Exploration of unique selling propositions and their role in differentiating a business from competitors.Inbound vs. Outbound Marketing (00:31:07) Comparison of inbound and outbound marketing strategies and their...

Are you an auto repair shop owner looking to demystify the world of marketing jargon and take your business to the next level? Join hosts Brian and Kim Walker in this must-listen episode of the Auto Repair Marketing Podcast as they unravel the mysteries behind marketing terms that could be holding your business back. Ever wondered if boosting a post is worth your money or how SEO can actually drive more customers to your door? We've got the answers.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)They Ask, You Answer (Marcus Sheridan) - https://marcussheridan.com/they-ask-you-answer/Difference between Boosted Post and Meta ads: https://www.facebook.com/business/help/317083072148603Show Notes with Timestamps Introduction to the Episode (00:00:01) Brian and Kim welcome listeners and introduce the episode's focus on marketing lingo and misconceptions.Purpose of the Episode (00:01:07) Discussion on why understanding marketing terminology is crucial for effective communication in the automotive repair industry.Boosted Posts vs. Facebook Ads (00:02:53) Clarification on the differences between boosting a post and creating a full Facebook ad.Landing Pages vs. Full Websites (00:04:57) Explanation of landing pages as minimal websites designed for conversions, distinct from full websites.Leads vs. Conversions (00:08:16) Defining leads as initial interest and conversions as completed transactions or appointments.Understanding SEO (00:10:26) SEO stands for search engine optimization, focusing on making a website authoritative in its niche.Organic vs. Paid Search (00:11:53) Differentiation between organic search results and paid search ads in digital marketing.Geo-Targeting vs. Geofencing (00:14:35) Discussion on the differences between geo-targeting for general ads and geofencing for highly specific targeting.Geofencing vs. Geo Targeting (00:16:13) Discussion on the differences between geofencing and geo targeting in advertising effectiveness.Alt Text and SEO (00:17:06) Explanation of alt text's role in SEO and its importance for visually impaired users.Backlinks vs. Internal Links (00:20:39) Clarification of backlinks and internal links, including their significance for website navigation and SEO.Understanding Bounce Rate (00:21:41) Definition of bounce rate and its implications for website performance in the auto repair industry.Impressions vs. Clicks (00:22:54) Overview of the difference between impressions (ads shown) and clicks (user engagement).CTR, CPC, and CPA (00:24:08) Definitions of click-through rate, cost per click, and cost per acquisition in marketing metrics.User Experience (UX) (00:27:01) Discussion on the importance of user experience for website navigation and customer satisfaction.Unique Selling Proposition (USP) (00:29:08) Exploration of unique selling propositions and their role in differentiating a business from competitors.Inbound vs. Outbound Marketing (00:31:07) Comparison of inbound and outbound marketing strategies and their...

Are you clearly using your content to communicate the value of your offer?  In episode 128 of the Powerful Content Podcast, Mel Daniels talks about the impact of content on client conversion, particularly for premium offers.   The episode builds on the previous two episodes, emphasising the importance of clear, authentic content that showcases the true value of your offerings.   Mel covers six strategies for communicating value through content, including knowing your unique selling proposition, sharing proof of success, educating your audience, collaborating, offering exceptional free content, and being authentically yourself.   Throughout the episode, Mel encourages entrepreneurs to overcome self-doubt and imposter syndrome, offering actionable advice to help them confidently present their services and attract premium clients.    00:00 Introduction: The struggle of selling offers  01:07 Welcome to the Powerful Content Podcast  02:07 Acknowledgement to Country  03:14 The importance of content in the client journey  04:06 Believing in your value and overcoming self-doubt  06:11 How content communicates your value  06:30 Demonstrating expertise and building trust  07:53 Knowing your Unique Selling Proposition (USP)  09:34 Showcasing proof and educating your audience  11:21 Collaborating and showcasing value through free content  12:54 Being authentic and staying on brand  14:49 Conclusion and Call to Action    Links mentioned in this podcast  Jessica Osborn's Business JAM  Spotify Playlist  Episode 65 - The one thing that's missing from your message  Episode 122 - 8 lessons learned from 8 years in business  Episode 12 - Building an aligned audience with the perfect lead magnet  Episode 126 - Sell your offer strategically with transformations      If you enjoyed listening to this episode, then you'll also love:  Episode 127 - The fastest way to grow your business without paid ads with Jessica Osborn  Episode 21 - Why your niche is your secret to powerful content with Jessica Osborn    And why not leave a review?    I use and recommend Podbean and Descript to edit my podcast.   Some of the links are affiliate links. I will receive a small compensation for you using these links. There's no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me? 

Let's talk about how to establish your unique selling proposition (USP), raise brand awareness, and get the right team in place to help your business grow - especially in the early days. Join us as we have a great discussion with Kathryn McKenzie from Mango Insurance. We also talk about how to help her new business stand out and flourish in a saturated market.  We share helpful tips, advice, ideas and lessons we've learned from our own business journey.  So, grab your headphones and get stuck in to get unstuck!  Looking for advice on a specific business topic, or want to join the conversation on all things entrepreneurship? Why not join us on the podcast? Visit our website or contact us at info@matthewcox.biz for more information. 

I'm sure you would argue that the world of mobile apps is extremely competitive. By now, it seems like all business verticals have gone mobile and in some app categories, like games, e-commerce, social, the competition is really tough. How do you stand a chance to win in this battle? This is the question we'll tackling today with Deniz. Today's Topics Include: Deniz's background About InnoGame Mobile app's unique edge (Unique Selling Proposition) identification Methods and tools to test an app's marketability Key factors to maintain the app's edge over time Android or iOS? Leaving her smartphone at home, what features would Deniz miss most? What features she would like to see added to her smartphone? Links and Resources: Deniz Kekeç on LinkedIn InnoGames Business Of Apps - connecting the app industry Quotes from Deniz Kekeç: "In a competitive app market, determining what sets your app apart from others involves focusing on its Unique Selling Proposition (USP). Assuming your app performs well and maintains a low crash rate, here are some strategies to identify its unique edge: game narrative, gameplay mechanics, special features & LiveOps, marketing approach." "We are using Sensor Tower mainly for competitor analysis. Quadrics for understanding our audience( coupled with our user surveys). For creative testing Meta is the main tool, however depends on the ad concept we happened to use SDK networks too. KPI's are depending on the test phase. For initial testing, i recommend to check upper funnel kpis such as CPI, IPM. For later phase i recommend mid funnel KPI s such as Retention and session duration etc." Host Business Of Apps - connecting the app industry since 2012

In this episode of Doing What Matters Podcast we continue in our series of the Seven p”s of Business.  This week it is all about your Products and Services. Using real-world examples I explore how to identify the unique features that set your offerings apart. We'll discuss turning these standout qualities into tangible benefits for your clients and the importance of understanding your target audience deeply. I'll share insights about the significance of a Unique Selling Proposition (USP), and guide you through avoiding the pitfalls of over-expansion and unnecessary investments. Together, we'll look at different selling strategies, consider the right methods for you, and examine the critical questions of when and how to collect payment. Plus, I'll encourage you to build upon your God-given gifts and continuously refine your business offerings, writing directly from my own experiences and the successes of my clients. Join me for actionable steps and inspiration on how to make your products and services not just different, but indispensable.Time Stamps:00:00 Overview of podcast series on business planning.04:58 Intellectual property and services as interchangeable products.06:42 Revenue goals need patience, understanding audience needs.11:21 Health industry professionals selecting standout unique features.14:15 Identify problems, features, and benefits for messaging.17:44 Pause at step three, unique in God's design.22:00 Focus on your unique selling proposition for success.24:58 Assure efficient money exchange and continuous evaluation.27:46 Download reallifeprocess.com product, focus on your purpose.Podcast Resource Download:https://www.therealifeprocess.com/productFREE RESOURCES:Take the FREE Intro to Needs & Values AssessmentReady to discover what uniquely matters to YOU? CLICK HERE to take our FREE Intro to the Needs & Values Assessment.FREE Download: 4 Steps to Simplify Your CalendarReady to uncover more time on your calendar? This FREE download will help you remove what doesn't matter, so you have space for what does. Click here to get this FREE resource!Get to know the story behind the REALIFE Process® through our film, Rested Success!CLICK HERE to watch the 15-minute documentary film where you'll hear Teresa's story, how the REALIFE Process® began and developed, plus how our Certified Coaches are using the Process in the work that they do.OTHER RESOURCES:Check out our YouTube Channel!Prefer to watch AND listen? Check out our YouTube channel for the podcast episode on video! Make sure to subscribe so you get all the latest updates.My Book LinkMy new book, Do What Matters, is available NOW! Banish busyness and discover a new way of being productive around what truly matters. Learn more at DoWhatMattersBook.com.LifeMapping ToolsWould you like to discover  Life Mapping tools to help you recognize and respond to God in your Story. Check out these tools here https://www.onelifemaps.com/JOIN OUR COMMUNITY & CONNECT WITH ME:Become part of the FREE REALIFE Process® Community! Connect with Teresa and other podcast listeners, plus find additional content to help you discover your best REALIFE.Connect with your host, Teresa McCloy, on:Facebook - The REALIFE Process® with Teresa McCloyInstagram - teresa.mccloyLinkedIn - teresamccloyAbout Teresa McCloy:Teresa McCloy is the founder and creator of the REALIFE Process®. The REALIFE Process® is dedicated to equipping others and providing community, training, tools and resources, to cultivate both personal and professional development and growth. Teresa's mission is to see individuals and groups grow in self-awareness, develop sustainable rhythms, and increase their influence and impact at the intersection of faith and work in their everyday life story.{{Teresa McCloy}}

Glenn Rudin aka The Message Master – helps companies find their Unique Selling Proposition (USP) and points of Differentiation (ie. What makes them different versus competitors), so that they stand out in their marketplace. Glenn helps companies, entrepreneurs and students find their WHY and makes sure their Sales and Marketing COMMUNICATIONS / MESSAGES are Crystal Clear… So their potential Customers will know how to interact with them (or refer business to them). Glenn is the founder of Always Been Creative, a company that helps individuals and businesses perfect their branding and presentation to the market.  In our podcast, Glenn shares his top tips and strategies that companies and individuals can use to perfect their personal branding and messaging as well has how to create a perfect elevator pitch that can generate interest and curiosity for potential clients. Glenn shares the top 3 things every elevator pitch needs, the best way for real estate agents to become specialists and differentiate themselves in the market, as well as how individuals can create a perfect first impression!   You Can Find Glenn @: Website: https://www.alwaysbeencreative.com/ Linkedin: https://www.linkedin.com/in/glennrudin/ Instagram: https://www.instagram.com/glenn_rudin_message_master/ Facebook: https://www.facebook.com/alwaysbeencreative/ Youtube: https://www.youtube.com/@glennrudin305/videos

In a world where products and services often seem interchangeable, how do you make yours stand out? This week, we delve deep into Chapter 44 of our playbook, "Differentiate Your Product or Service," and uncover the critical importance of developing a Unique Selling Proposition (USP). Learn how a well-articulated USP not only sets you apart from the competition but also drives growth and increases the value of your business.Join us as we explore strategies to identify and refine your USP, ensuring it resonates with your target audience and is understood by every member of your team. We'll provide actionable steps to help you and your team embody and communicate this proposition consistently to avoid customer confusion and enhance engagement.Don't miss this episode if you're ready to stop competing on price and start leading with value!CONNECT WITH TOMFacebook: https://www.facebook.com/masterypartnersLinkedIn: https://www.linkedin.com/in/tom-bronson/Website: https://www.masterypartners.com/Please be sure to like and follow for more great content to help YOU maximize YOUR business value!Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon. ...

In this podcast episode of Systems and Workflow Magic, I'm chatting with brand strategist Jesse Christensen about effective brand-building strategies. We discuss key concepts like Unique Selling Proposition (USP), finding your 'why', and the importance of authenticity in the brand. Jessie also provides insight on how to construct a magnetic personal brand story and the significance of continually refining your brand's messaging to suit your ideal clients.➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch Edition) HERE: https://systemsandworkflowmagic.com/the-launch-bundle-kajabi

In this episode, we're diving into the essential strategies of "Marketing 101 for New Personal Trainers." Host Eddie Lester will be focusing solely on equipping you with the tools you need to skyrocket your personal training business.Eddie breaks down the fundamentals of effective marketing for personal trainers. From writing industry blogs or creating a blog page on your website to establish your authority and credibility, to building and nurturing an email list for direct client communication, we'll explore every step of the journey.But that's not all – we'll delve into the power of social media engagement, customer referral programs, and the importance of applying to personal training directories to expand your reach. Plus, learn how to leverage testimonials across your website, social media, and email campaigns to build trust and attract new clients. And of course, we'll uncover the secrets of crafting a compelling Unique Selling Proposition (USP) that sets you apart in a crowded market.So grab your notebook and pen because by the end of this episode, you'll have a comprehensive roadmap for marketing success as a personal trainer. Don't miss out on the opportunity to level up your business and make your mark in the fitness industry!Show Links:$6 Mentorship with Eddie Lester: https://www.fitnessmentors.com/sales-training/Support the show

If you've recently been questioning, 'How do I charge less?' maybe now is the time to ask yourself, 'How do I charge more?' Dive into the realities of business finance in Episode 98, where I share my personal journey through the challenges of running a low-margin business. Money in the bank doesn't always mean profit, especially in sectors like tree surgery.  We'll explore the traps of competing on price, the importance of distinguishing between cash flow and revenue, and why being the cheapest often leads to more stress. Learn the value of focusing on your Unique Selling Proposition (USP) and delivering more value, rather than cutting prices. Understand the significant impact of effective sales and marketing, and why moving away from the lowest price can lead to a smoother, more successful business operation. The race to the bottom is never going to create success for anybody unless you're a supermarket!  A crucial listen for anyone navigating the complex waters of business finance.  As always, let me know what you think. All the best, Henri.

Darren kicks things off by emphasizing the critical importance of having a Unique Selling Proposition (USP) in the MSP sector. In a market saturated with providers, standing out is a challenge, and your USP is your secret weapon. Often, MSPs fall into the trap of offering generic USPs like quick response times or dedicated account managers. Darren advises us to dig deeper. He suggests that we ask our existing clients what made them choose our services and what they value most. This feedback can uncover the unique strengths that can set your business apart.    But having a USP is just the beginning; it must be embedded within the very culture and operations of your company. Darren suggests creating a service catalogue that outlines precisely how your USP is consistently delivered across all aspects of your business. This not only ensures clarity but also helps build trust with your team and clients alike.    Then we tackle a challenge many of us are facing in the post-pandemic world: managing a hybrid workforce, where some employees are remote, and others are in the office. Darren offers some valuable insights into how to maintain an engaged and connected workforce in this scenario. One tip for getting everyone involved, whether in the office or remote, is to act as if they are all remote. In meetings for example, it's crucial to ensure that everyone has the same experience. By having everyone join the meeting remotely, you create an equal footing, fostering better engagement among team members.    Throughout our conversation with Darren, the recurring theme is the need for consistency and execution. He stresses that building a scalable and profitable MSP is a journey that requires a long-term commitment. Quick wins and shiny new toys might be tempting, but the real key is maintaining consistent messaging and execution. Darren's advice is to plan your value creation over a minimum of five years, ensuring that your entire team is aligned with your mission.    We then circle back to the heart of service delivery and the MSP industry. Darren reminds us that an MSP needs to be a sales and marketing-focused business, not just a technical one. The success of your business is intricately linked to your USP. It's not enough to claim that you're different; you need to prove it through your actions. Trust and belief in your operations are essential for your sales team to effectively communicate your USP to potential clients.    Darren highlights the common mistake of offering generic USPs, such as speedy response times or long-term partnerships. These clichéd claims won't set you apart from your competitors. Instead, he advises us to delve deeper into what makes us unique. This is where your existing clients can be invaluable. Ask them why they chose your services, and let their feedback guide the development of your USP.    Darren encourages MSPs to think long-term. Building a scalable and profitable MSP is a journey that requires planning, consistency, and execution. Don't be swayed by quick wins; stay true to your mission and ensure that every aspect of your business, from culture to operations, reflects your unique selling proposition. Your USP is your beacon in the crowded MSP industry, and by aligning your entire team with it, you'll be well on your way to success.    Connect with Darren Strong on his LinkedIn by clicking HERE  Or you can also check out Scalable MSP through their website by clicking HERE    Connect with me on LinkedIn and see what I'm up to by clicking HERE  To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE    Until next time, look after yourself and I'll catch up with you soon! 

In this episode, I underscore the pivotal role of investing in people within dental practices, asserting that the most valuable asset is the practice's personnel. I challenge the prevailing misconception that dentistry must be complicated and advocate for simplicity in dental procedures. The episode extensively explores the objectives of the hygiene visit, emphasizing the representation of the practice, oral health maintenance, and patient education using the "assess, recommend, and ready" approach. I introduce the concept of a Unique Selling Proposition (USP), specifically the "3D USP5," highlighting clinical excellence as the indispensable foundation for success. Additionally, I address the challenges of team training investment, exploring the dilemma of potential turnover versus the risks of not investing in team members. The episode concludes with a focus on the significance of schedule availability, drawing parallels with sports, and accentuating the need for a flexible scheduling approach for enhanced patient care and practice growth.@00:29 Goals of Hygiene Visits@03:30 Your Unique Selling Proposition@09:25 Investing in Your Team@13:13 Your Availability as Your Best Ability

Get ready to amplify your uniqueness with "Standing Out in the Crowd," a captivating podcast where hosts Paul and Tania team up with the vibrant Karen, renowned as the Pink-Haired Lady, to unravel the secrets of standing out from the competition as an NDIS provider. In this electrifying episode, Karen shares her invaluable insights and best advice on crafting and marketing a powerful Unique Selling Proposition (USP) specifically tailored for NDIS providers. Discover innovative strategies, bold approaches, and creative ideas that will help you shine in a crowded market and captivate your target audience like never before. ⭐Episode Highlights 2:00 - Standing out in a crowded space 1:58 - Key elements to differentiate yourself as an NDIS provider 2:12 - Importance of niche and passion 3:07 - Standing out with authentic marketing 5:35 - Examples of compelling unique selling points 5:57 - Importance of easy-read materials 6:52 - Utilizing braille on business cards 8:23 - Personal branding and embracing uniqueness 9:05 - Identifying strengths and leveraging them 9:46 - How to identify and leverage strengths 14:56 - What not to do in marketing 15:01 - Avoiding generic social media posts 15:26 - Avoid flooding social media with excessive information 17:03 - Effective use of capacity posts 18:01 - Maximizing limited marketing budgets 19:13 - Building brand awareness 20:08 - Networking to build connections   About the Speakers/s Karen Lorenzon is the Founder of KonnectFEST NDIS Provider to Provider Networking Events and Kommunity throughout Australia! She is also the Founder of Support Warrior Marketing, a place that supports and delivers Realism Marketers that is making a difference through Brand Awareness and Social Media Marketing.Learn more about her and Kommunity here: Read More Show Notes: ⁠https://taniagomez.com.au/profitable-ndis-podcast-show-notes/⁠ ---------------------------------------------------- Listen via: Podbean: ⁠https://profitablendisprovider.podbean.com/⁠ Apple Podcast: ⁠https://apple.co/3UQI0cA⁠ Spotify: ⁠https://podcasters.spotify.com/pod/show/the-profitable-ndis⁠ YouTube: @ProfitableNDIS_ProviderPodcast www.yourkonnections.com.auwww.linkedin.com/in/karen-lorenzon-a14736181/ 

Customer feedback plays an integral role in identifying the Unique Selling Proposition (USP) for entrepreneurs. Entrepreneurs constantly try to carve out their niche, and understanding customer preferences is fundamental to this process. Engaging with customers personally and asking them for their input not only makes them feel valued but also provides priceless insights into what they prefer about your offering. This could be anything from the quality of your product or service, how they're being served, or even the ambiance of your establishment. Remember that while forms can provide some measure of insight, nothing beats a personal approach when it comes to gathering data on customer preference. So, I'd like you to focus on those conversations and realize that your USP depends heavily on your customers. --- Support this podcast: https://podcasters.spotify.com/pod/show/armando-bartolome5/support

Marketing is super important for your operation, but few owners or leaders think about the power of restaurant PR. Maybe that's because many operators think public relations is just not affordable, but my guest this week dispels that myth with a powerful restaurant PR strategy. In this episode of the Restaurant Rockstars Podcast, I'm speaking with Mickie Kennedy of eReleases. Mickie is a PR expert, press release ninja and media relations networker with an effective crash course in using restaurant PR to get your place on the map. Watch or listen as Mickie dishes up: • How to get media attention and restaurant PR for your company • A crash course in writing effective press releases. • The definition of your “Unique Selling Proposition (USP)” and how to get the most out it. • If it's smart to ask your team-members or best customers for their input on your PR strategy • Using Artificial Intelligence (AI) or not when writing your release • The power of humor or in attracting the local media to cover your business. And of course, the cost-effectiveness of working with Mickie and eReleases if you want to get the biggest bang for your PR buck! Don't miss this episode then check out www.eReleases.com for a free PR Masterclass and restaurant press release sample. Now, go out there and ROCK your public relations and your Restaurant! Roger Thank you to our sponsors: The Restaurant Academy: Everything you need to know to optimize profits and maximize sales https://restaurantrockstars.com/joinacademy/ Xenia: Your operations base camp that scales standard procedures, trains your team, controls operations, and even manages food safety. https://xenia.team/rockstars Popmenu: For a limited time only, popmenu is offering our listeners $100 off your first month plus an unchanging lifetime rate. FREE Demo: https://www.popmenu.com/rockstars Jtech: The key to restaurant communications is cutting edge tech for your customers and team. For more than 35 years, JTECH has been at the forefront of Restaurant Communications. Listeners get 10% off with our link: https://www.jtech.com/rockstars

In this episode of Hustle and Flowchart, host Joe Fier is joined by business consultant and strategic thinker Brad Costanzo. Together, they dive into the concept of creating a strategic advantage through branding. They discuss the importance of differentiation in a crowded market, ways to stand out, and actionable advice for listeners. Understanding Customers' Needs and Beliefs Brad and Joe dive into the importance of understanding customers' needs and beliefs. They highlight the need to determine what customers want and why they want it. By examining customers' beliefs about their current situation, desired situation, existing solutions, and barriers, businesses can provide solutions that truly meet their needs. Brad suggests questioning the truth behind these beliefs and using metaphors to help customers see their problems and solutions from a new perspective. Prioritizing Relationships and Building Strong Connections The speakers emphasize the value of relationships and meaningful experiences with loved ones. Brad shares his belief that experiencing relationships is key to a good life, and memories and connections hold more value than money. They discuss the concept of access and influence and stress the importance of having a trusted circle of people around you. They also mention the need for human connection in an automated world. Planning for the Future and Improving Business Strategy Brad and Joe discuss the challenge of planning for the future in business. They question how to improve in this regard, given the rate of obsolescence of technologies, services, and industries. They share insights on creating a strategic advantage through branding, emphasizing the importance of differentiation in a crowded market. They explore various strategies to stand out, such as social proof, goodwill, unique selling propositions, and creating a 10-star experience for customers. The Power of Unique Selling Proposition (USP) and Branding The speakers delve into the concept of a Unique Selling Proposition (USP) and its role in branding. They explain that a USP doesn't have to be completely unique, but it should appear unique to customers. By creating a unique mechanism or solution, businesses can establish a strong brand identity. They highlight the significance of intellectual interest, curiosity, and branding oneself as an interesting and polarizing character to capture attention. Finding Happiness Beyond Comfort Brad reflects on the concept of "uncomfortable happiness" and realizes that comfort alone does not guarantee happiness. He shares personal anecdotes and emphasizes the importance of not getting complacent. The speakers discuss the mindset of accumulating money and the fear of not having enough, reminding listeners to question the societal pressure for excessive wealth and focus on having enough for a comfortable life. Differentiating in a Crowded Market and Building Trust and Credibility Brad shares insights from his experience at Brandetize, a marketing agency that helps individuals promote their expertise. They discuss the competition in the market and the challenge of differentiating between real expertise and artificial intelligence posing as experts. Strategies to differentiate include spending the most on branding and awareness, being the cheapest, being the most expensive, or being the most specific. They highlight the importance of social proof, goodwill, and creating helpful content in building trust and credibility. Conclusion In this episode of Hustle and Flowchart, Brad Costanzo and Joe Fier explore the theme of creating a strategic advantage through branding. They emphasize the importance of understanding customers' needs and beliefs, prioritizing relationships, and building strong connections. They discuss strategies for planning for the future and improving business strategy. The power of a unique selling proposition in branding is explored, along with the pursuit of happiness beyond comfort. They also provide insights on differentiating in a crowded market and building trust and credibility. Listeners are encouraged to take actionable steps to establish their own strategic advantage and stand out in their respective industries. Resources from episode Contact Brad: https://bradcostanzo.com/ Contact Joe: joe@hustleandflowchart.com  Book: Die With Zero: Getting All You Can from Your Money and Your Life by Bill Perkins Book: Breakthrough Advertising by Eugene Schwartz Book: The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss Overall, this episode offers valuable insights and practical strategies for those looking to create a strategic advantage through branding. Whether you're an entrepreneur, business owner, or marketing professional, the key takeaways from this episode can help you differentiate yourself in the market and build a strong brand presence. Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

This week on Finding Certainty, host Patrick Laing engages in an enlightening conversation with Itamar Shafir, the Founder and CEO of Umbrella US. Joining the show from his home in Tel Aviv, Israel, Itamar discusses the immense power of partnerships in the digital marketing world. With Umbrella's support, marketers can now achieve their goals with greater ease and efficiency, transforming themselves into true digital marketing trusted advisors and elevating their businesses rapidly. The discussion delves into the vital aspects of teamwork, mentorship, leadership, and draws inspiration from Itamar's personal journey to success. Umbrella functions as a marketing agency hub, akin to a REMAX for marketers, where aspiring entrepreneurs seeking to start or expand their advertising agencies or digital marketing services businesses can partner with a local provider under the name Umbrella Local. This collaboration enables members to leverage Umbrella's vast network and the strength of an established brand. A small fee paid by each member combines to fund substantial investments in promoting the Umbrella Local brand, making it the ideal solution for independent agencies looking to grow faster. As Itamar aptly puts it, a strong brand thrives on trust, which directly translates into increased sales. Building trust, however, takes time and involves navigating through various challenges and learning from mistakes. With Umbrella as their ally, new digital marketing agencies and professionals gain access to a technology-driven platform that facilitates reselling white label digital marketing solutions provided by top-notch vendors worldwide. The platform guarantees impressive profit margins of 40%-80% and offers the most appealing Unique Selling Proposition (USP) in the market. Members can also tap into a nonstop stream of appointments with potential clients. It doesn't get much better than this. Umbrella's merits are evident through numerous testimonials, reviews, case studies covering all niches and services in digital marketing, engaging content across social networks, an extensive network of marketing experts, a company podcast, and a myriad of other resources. This intelligent approach to business empowers entrepreneurs to work smartly, benefit from mentorship and experience, and persevere to achieve remarkable results. Itamar's entrepreneurial journey serves as an inspiring example, shedding light on these crucial aspects. For those interested in learning more about Umbrella, visit their website at https://umbrellaus.com. To explore Patrick Laing, Finding Certainty, or Certainty Management, head to https://certaintyteam.com or simply text the word Certainty to 26786.

In dieser Episode schauen wir uns zwei wichtige Begriffe an: Unique Value Proposition (UVP) und Unique Selling Proposition (USP). In dieser Episode tauchen wir tief ein, um zu verstehen, was diese Konzepte bedeuten, wofür sie gut sind und wie sie sich voneinander unterscheiden. Wir erklären nicht nur, wie eine UVP und USP dein Business zum Leuchten bringen können, sondern auch, wie man sie effektiv für das Wachstum deines Unternehmens nutzt. Ob du ein Startup-Gründer, ein etablierter Unternehmer oder einfach nur ein neugieriger Zuhörer bist, diese Episode ist gefüllt mit wertvollen Erkenntnissen und Praxistipps, die dir dabei helfen, deinem Unternehmen eine einzigartige Stimme zu geben.

Show NotesPrevious episodes: AllTheLeads.com/probate-mastermindEpisode Topics:00:00:00 Introductions00:04:20 Importance of a Unique Selling Proposition (USP) in Probate Real Estate00:33:22 Handling Large Bills in Probate Cases00:38:18 Peer Advice on Probate IssuesInterested in Probate Leads? AllTheLeads.com/probate-leadsJoin Future Episodes Live in the All The Leads Facebook Mastermind Group:  https://facebook.com/groups/alltheleadsmastermindBe sure to check out our full Mastermind Q&A PlaylistSupport the show (http://www.facebook.com/groups/alltheleadsmastermind attorneys Support the show

Unique selling proposition. Unique selling point. Competitive advantage

Join Mason Moreau, Digital Marketing Coordinator at Tripwire Interactive, as he delves into the crucial process of evaluating a game's efficacy as a competitive product in the marketplace. In this insightful video, Mason answers important questions like when to conduct this evaluation, why it's a vital step in a game's go-to-market plan, and how to remain realistic about your game's Unique Selling Proposition (USP) and potential challenges. He also provides practical tips for determining a USP and shares valuable insights on performing a SWOT analysis. If you're a game developer or enthusiast looking to understand your game's competition, identify USPs, and navigate challenges in the marketplace, this video is a must-watch. Don't miss out on gaining a competitive edge in the gaming industry! Follow Mason Moreau on Twitter https://twitter.com/thegingereffect and connect with him on LinkedIn https://www.linkedin.com/in/mason-moreau-23a4ba89/ to stay updated on the latest trends. #GameAnalysis #CompetitiveGaming #GameEvaluation #UniqueSellingProposition #GamingIndustryInsights #MarketplaceChallenges #indiegamedev #gamedev --- Support this podcast: https://podcasters.spotify.com/pod/show/indiegamebusiness/support

Everyone is born with a purpose, and throughout our lifetime, by making the right choices, we can discover it.   This purpose, or Unique Selling Proposition (USP), is what defines us. Some of us may have a talent for music, while others excel in literature.   Do you know what your purpose is? Are you currently living it, or are you still searching for it?   In this episode, we will unlock the tools you need to find your purpose and learn how to start living it.   Lost time is never found again, so why delay? It's time to discover your purpose and start living it.  

In this episode, join us for a thought-provoking discussion with industry expert Mel Tempest as she shares her insights and blueprint for success in the gym business. Are you overthinking your gym business? Mel challenges the common mindset and offers practical strategies to boost profits, retain members, and embrace the latest tech trends.Discover the power of creative content, effective marketing, and the importance of understanding your demographic. Don't miss out on Mel's invaluable advice that can help take your gym business to new heights. Tune in and gain a fresh perspective on gym management in this enlightening and no-filter conversation.Key topics Mel Tempest shared in this episode of Sweat Success include:Stop overthinking your business and focus on your Profit and Loss Statements.Outsource your sales and learn how Mel makes the math work for her.Embrace technology to remain competitive and provide an enhanced experience for your members.Create a strong Unique Selling Proposition (USP) through personalized programming.Upcoming event IGNITE FITNESS BUSINESS - Thur 14 September 2023 / 8.30AM - 4.30PM @ Crown Plaza Southbank, MelbourneConnect with us: Mel Tempest: mt@meltempest.net  | https://meltempest.net/Michael benso: mbenso@buzops.com | https://buzops.com/.  ( New Website Update Coming Up Soon) This Podcast is Presented to you by BUZOPS Software! Your next-generation gym management software and operational system, meticulously engineered for gym owners who seek excellence and efficiency. BUZOPS It's designed to empower you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.

In this episode of 'The Green Dream,' we delve into personal branding and its transformative potential in landscaping. We'll begin by defining personal branding and discussing its growing importance in our digitally connected world. You'll learn how to identify your Unique Selling Proposition (USP) and how to use it to distinguish yourself in a crowded market. We'll also share practical tips and strategies for building your brand, from sharing your story to crafting compelling content showcasing your expertise and passion. Plus, we'll explore leveraging social media platforms to extend your reach and connect more personally with your audience. Navigating the world of online reputation management, we'll discuss how to maintain a positive image, handle negative feedback constructively, and deal with potential crises. We'll also touch on how your brand can influence your team, shape your company culture, and ensure alignment with your company's values and mission. Whether you're new to landscaping or a seasoned professional, this episode will equip you with the knowledge and inspiration to start building your brand in the landscaping industry. Tune in to begin transforming your business today. https://linktr.ee/landscapeseo https://landscapeseo.com/

From Shutterbug to Podcast MogulHost: BigbobbyShow Notes: Intro: Bigbobby welcomes listeners to Studio L7 and introduces today's topic: How to Become a Full-Time Podcaster.The Importance of Passion: Why passion is essential for success in podcasting and how it keeps you motivated through the ups and downs.Strategy Time: Identifying your target audience, crafting your podcast's Unique Selling Proposition (USP), and creating a game plan to make your podcast stand out.Getting Technical: An overview of podcasting gear, from microphones to headphones and mixers, plus tips for beginners on finding budget-friendly equipment. Mastering the Art of Editing: Learning to edit your podcast episodes for maximum impact and audience engagement. Content is King: Crafting well-researched, entertaining content that keeps your listeners coming back for more.Monetization Methods: Different ways to monetize your podcast, including sponsorships, Patreon, premium content, and merchandise.Patience and Growth: Tips for building a loyal community of listeners and staying patient as your podcast grows over time.Closing Thoughts: The importance of enjoying the podcasting journey and a reminder to stay creative.23:00 - Outro: Bigbobby signs off and teases the next episode of Studio L7.Remember to rate, review, and subscribe to Studio L7 for more episodes on photography, podcasting, field recording, and filmmaking!

Episode 45: Your practice sales playbook - the best way to convert new clients every time "It's 20 times harder to find a new client than to keep existing ones.”- Jamie Johns In this episode of The Wize Guys Podcast, Ed Chan, and Jamie Johns, with Wize Mentor, Kristy Fairbairn discussed that leads take a long time to convert, and once they do make sure you have a good policy in place. They also talked about how important it is that you are at the “top of your client's mind” and the speed at which you get back to the client.  #wizementoring #leadgeneration #salesprocess  Timestamps: 0:00 – Intro 0:35 – Reasons why its 20 times harder to find a new client than to keep existing ones 1:48 – Understanding the concept of LAPS steps 2:43 – The importance of documenting the sales process 3:05 – The impact of Wize's philosophy in running an accounting or bookkeeping firm 4:12 – Ed Chan on “You cannot make a client change Accountant, but you can be top of mind when they eventually decide to change.” -- How important is being at the “top of their minds” and the speed at which you get back to the client? 5:03 – Marketing VS Sales 7:53 – How to build a prospect/lead database 9:16 – Best practices for lead conversion 10:17 – How to utilize technology in sending business proposals 10:57 – TIP: Do your presentation face-to-face with you clients 11:38 – The NEW trend of having face-to-face meetings with clients 13:07 – How to identify your firm's Unique Selling Proposition (USP) 14:31 – How to take action 18:10 – CRM suggestions to start implementing in your firm   Quotations:  “If you follow the process, you'll get the best results. ” - Jamie Johns  GET IN TOUCH! Website: www.wizementoring.com Facebook: https://www.facebook.com/wizementoring/ Twitter: https://twitter.com/wizementoring Linkedin: https://www.linkedin.com/company/wizementoring/ Instagram: https://www.instagram.com/wize.guys/?hl=en Email: support@wizementoring.com  Download the full transcript here. ________________ PS: Whenever you're ready… here are the fastest 3 ways we can help you transform your accounting/bookkeeping practice: 1. Join 40,000+ subscribers to our transformation Friday tips – Every Friday, our Wize Mentor and Thought Leader of the Year, Ed Chan will send one actionable insight from his experience of building a $20 million accounting firm that still runs without him – Subscribe here 2. Download one of our famous Wize Accountants Growth Playbooks – Our FREE Playbooks on how to build and scale your firm are more valuable than most PAID business coaching programs! See for yourself – Download here 3. Join the waiting list for a free login to the world's best accounting business intelligence software for scaling your firm. Take a look at the app we use to build our own $10million firm in just 7-hours a week – Get a FREE login here

Are you tired of facing challenges in the first quarter of the year and struggling to stay afloat in the competitive market? Well, fear not! Today, we are here to offer a solution to your struggles and help you improve your marketing and sales.

In this episode, I'm going to cover how you can make you and your company very unique in the marketplace. We will go through a very simple process that... once you do it, will have customers flocking to you. The process starts with identifying what your unique selling point or unique selling proposition is. Then, you want to build your marketing around that one main point.Want potential customers to flock to you? Create a Unique Selling Proposition (USP) that customers can't get anywhere else. You should have one single unique selling point that sets you apart from your direct competitors. Then, design marketing messages that outline this specific benefit to your ideal customer. When you do this, you with create a significant competitive advantage in the marketplace.In fact, if you do this really well, your customer base will actively promote you to new customers!If you want to create a successful company, creating a fantastic USP is the starting point. An effective USP will help you develop a more effective marketing strategy. It will help your sales team close more deals and increase revenue. You'll also improve your market share without incurring additional costs.This simple first step is, by far, the best way to create a competitive edge over every other competitor in your industry.Show Notes: Create a Unique Selling Proposition (USP), and Customers with Flock to You (https://www.leadersinstitute.com/leadership-comes-from-your-unique-selling-proposition/)

Most people are aware of marketing funnels - they know how entrepreneurs and marketers use them to boost conversion and drive sales. Could this awareness mean that our marketing strategies may not be as effective as they were before?    What measures can we use to level up our advertising game and improve sales?   In this special episode, the roundtable provides advice on how to amplify your marketing and use automation to help your business grow. Things You'll Learn in This Episode  Why you should use an automated system for your business Why you need to include your Unique Selling Proposition (USP) in the funnel How demonstrating specialty will help people reach out to you Why you should make people understand your call to action Why you need to have one singular message in your content

Perchè è importante avere una USP e perchè rappresenta il vero vantaggio competitivo? La USP è il messaggio che scegli di rappresentare e che ti differenzia rispetto ai concorrenti. In questo video ti lascerò alcuni consigli pratici per creare la tua USP. ISCRIVITI ALLA MIA NEWSLETTER: https://www.igorpapo.it/newsletter/ Ogni mese condivido con te una lezione imparata, un nuovo tool, una risorsa formativa, un caso studio dal mio lavoro quotidiano di Digital Marketer. In dettaglio: 01:17 Cos'è una Unique Selling Proposition /USP 01:55 Le caratteristiche di una buona USP 03:00 Processo di costruzione della USP 04:57 La formula della USP 06:09 Esempi concreti di USP

Perchè è importante avere una USP e perchè rappresenta il vero vantaggio competitivo? La USP è il messaggio che scegli di rappresentare e che ti differenzia rispetto ai concorrenti. In questo video ti lascerò alcuni consigli pratici per creare la tua USP.    ISCRIVITI ALLA MIA NEWSLETTER:  https://www.igorpapo.it/newsletter/ Ogni mese condivido con te una lezione imparata, un nuovo tool, una risorsa formativa, un caso studio dal mio lavoro quotidiano di Digital Marketer.   In dettaglio:  01:17 Cos'è una Unique Selling Proposition /USP 01:55 Le caratteristiche di una buona USP 03:00 Processo di costruzione della USP 04:57 La formula della USP 06:09 Esempi concreti di USP

Welcome to today's episode of the Crack The MBA Show with Madhav Verma from Duke Fuqua's full-time MBA class of 2023. We discussed MBA re-application strategy, MBA admissions, Madhav's academic, student life and tech M&A recruiting at Duke. We also talked about Madhav's internship with VMWare in M&A. Through this conversation, we discuss the following: 0:00:00 Introduction 0:01:49 Why MBA 0:03:10 Why Duke 0:04:10 Admissions Process as a Re-applicant 0:06:40 Wish I Did Prior to Business School 0:08:11 How to Get Head Start With I-Banking Recruiting 0:09:29 Housing @ Duke Fuqua 0:11:29 Student Life in Durham, NC (USA) 0:13:18 Favorite Courses & Professors 0:14:04 Must-Do Experiences @ Duke Fuqua 0:15:48 Wall Street Trek + I-Banking Recruiting 0:20:46 Recruiting for Other Industries (Consulting, Tech, General Management) 0:21:29 Internship Search Process: M&A at VMWare in Bay Area 0:23:34 Networking: Cold Outreach Advice 0:24:36 Tech Companies Recruiting at Duke Fuqua; Tech Roles Available 0:25:41 Recruiting with Smaller Tech Startups 0:26:52 Recruiting Outcomes for Indian Students 0:27:33 Tech Internship Experience at VMWare in M&A in Bay Area 0:29:36 Advice for Non-Techies Switching Careers into Tech 0:32:04 Duke Fuqua's Unique Selling Proposition (USP) 0:33:42 Dispelling a Myth about Duke Fuqua 0:34:12 Parting Advice for Prospective Applicants and Incoming Students Thank you for watching! — Nupur Gupta is the founder of Crack The MBA (https://crackthemba.com), India's leading MBA admissions consulting firm. Every year, Crack The MBA's clients attend ivy league, M7 and other top MBA programs globally. Nupur is a graduate of the full-time MBA program at The Wharton School. She has been recognized by Economic Times among the 'Most Promising Women Leaders', by Business Insider among the 'World's Leading Admissions Consultants', along with other honors. Nupur serves on the board of the Association of International Graduate Admissions Consultants (AIGAC) - the primary industry association in MBA admissions. Nupur has also served as two-term president of AIGAC. Follow Nupur and Crack The MBA on our social media platforms for more updates: https://www.linkedin.com/in/nupurgupt/ https://www.facebook.com/CrackTheMBA/ https://www.instagram.com/crackthemba/

Use these 7 tips to grow your company successfully!Dream Big - don't play small and max out your potential Create a Product or Service that your Customer actually Wants!Be Hands-on in Your Business so you have a greater understanding of the processes before hiring. Be Enthusiastic When Selling so You can Close More Sales!You Need to Be Optimistic because Things will NOT go exactly as planned   Focus on your customer and their needs so they continue to refer customers to you and reduce your customer acquisition rate Have a Unique Selling Proposition (USP) so you set yourself apart from the competition and customers prefer your brand and service over competitors. Subscribe or Follow so you don't miss an episode!! Find us on Instagram @bossitclub XO,SophiaA Team Dklutr Production

Do your potential customers know why they should be buying from your company?  Is your Message crystal clear? Glenn has been working in the Sales and Marketing fields for more than 25 years. He specializes in Messaging and Personal Branding. Glenn helps his clients develop their Unique Selling Proposition (USP) and Message so that                                                                      their company and products can stand out versus competitors. Key Takeaways. Why people refer to Glenn as the message master. Glenn's background history. His experience working in the Cosmetic industry, and tips on how to make a product stand out and speak for itself. The best approach when it comes to messaging on website pages and the common mistakes people tend to make in this area.Being intentional with the messaging and the mapping on your website as opposed to creating a website in haste. The parallel relationship between a good elevator pitch and a good landing page.Why companies and businesses should focus on differentiation.Pitching 101: Before making any pitch, learn to regularly ask yourself why your company, product, or service exists and what it will do for the customer that's not being done already. Connect with Glenn LinkedIn - https://www.linkedin.com/in/glennrudin/  Website - https://www.alwaysbeencreative.com/  Instagram - https://www.instagram.com/glenn_rudin_message_master/

Looking for unique, targeted strategies for digital marketing to reach niche audiences for your business? Spotify's popular music and podcast streaming app has become an emerging promotional channel for small- to mid-size businesses (SMBs). Hear Rochelle Sanchirico, global director for SMB marketing for Spotify, describe how its self-service Ad Studio and $250-$500 points of entry offers SMBs a competitive option. Learn how Spotify's audio, video or podcast ads, metrics, and even third-party verification tools can help small business owners like you leverage this streaming service to amplify your messaging.  Topics include:   0:55 - Rochelle's background in marketing, SEO, SMBs and more  2:29 - Why audio ads stand out on Spotify 3:44 – Building ads with Spotify's self-serve Ad Studio  5:45 – 190 million ad-supported accounts to target  7:36 - How to target a B2B niche audience: one example  9:36 - How does Spotify produce ads for businesses?  11:31 - "I Love Small Biz NYC" educates and empowers 100 SMBs   13:11 - Costs per CPM to advertise on Spotify  14:54 - Can metrics be verified? If so, how?   16:59 - Podsights and Chartable third-party verification just acquired  18:22 - The value-add: "... where Spotify really shines is ..."  Resources: Before you start messaging for your business, you need to master your Unique Selling Proposition (USP). Read our article for tips at www.paychex.com/articles/marketing/do-you-know-your-unique-selling-proposition. Have a guest or topic for the show? Submit your ideas at: http://payx.me/thrivetopics. DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.  

Why you've got to check out this episode: Discover the two most beneficial elements that you can focus on that give your personal brand the strongest edge in the real estate niche. Find out how you can craft a unique selling proposition and value so you differentiate yourself from competitors and have an unfair advantage over the rest. Hear about tips and advice on what you should look into the real estate business when you decide to go full time, so you get aware of what you are running away from at the same time get yourself into and manage expectations. 3 Rs Read Resource Reflect Read: Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins Resource: Docusign Reflect: "If you really look closely, most overnight successes took a long time." - Steve Jobs   Doing what everyone else does won't put you at a competitive advantage.   And in a sea of sameness where there are hundreds of others that offer the same service at the same price, your brand won't stand a chance of getting noticed.   But differentiating your real estate investing personal brand gives you the upper hand.   Today on the R.E.I. Branded podcast, Ryan Waller, Realtor and Real Estate Investor, shares how he went from a secure 20+ years corporate career to the uncertainty of real estate sales and in less than 5 years generated over $40 million in transactions and built an instantly recognized personal brand that put him in the top 0.5% of his market.  In this episode, Ryan shares how he worked on getting his personal brand get noticed faster, growing his real estate business quickly, and having long-term sustainability that he aspires. He also talks about his unique marketing strategies that people resonate well with and respond to and how he commands an authority that people seek out that eventually leads to real estate business deals and relationships. Ryan Waller is a father of 3 daughters and married to his wife Beth, living in Guelph, Ontario.    Professionally over the past 25 years, Ryan has held numerous progressive positions in the corporate world. These include working on ad campaigns for some of the largest international brands, developing advertising and marketing campaigns for major retailers and managing sales teams at Kimberly-Clark and Nestle.    In 2009, Ryan purchased his first rental property. After purchasing an additional three properties, he realized that he enjoyed real estate and obtained his real estate license in 2015. However, it wasn't until 2018 that he took the full time plunge into a real estate career, bringing his corporate background with him. In 2019, after being a stay-at-home mom for 10 years, Beth joined Ryan. Just three short years later, by identifying a niche in the local real estate market, their business boomed to $40 million in sales for 2021, putting them in the top 0.5% in their local market.    Topics Covered: 06:10 - Talking about Unique Selling Proposition [USP] 07:16 - Advice for someone wanting to shift from a day job to full-time real estate investing 10:10 - Emotional connection as a reason for people to choose you over someone else 12:12 - Growing a brand from a personal perspective 12:40 - How he and his wife got into real estate 14:15 - Why he started with the agent route versus real estate investing 15:22 - Selling a product versus selling a service - how it relates and how it is different 16:21 - Two key factors he is focusing on that are beneficial in the real estate business 17:47 - Marketing strategies that differentiate you from the rest and zero into what the market cares about and relates to 19:53 - Unique and targeted marketing efforts to get the end result for clients 21:26 - A brand advantage they're leveraging on when marketing to clients 23:18 - Corporate experiences that helped him in the real estate business 24:16 - A hindrance that turns into a benefit 25:26 - Failures he experienced and lessons learned 26:46 - Talking about rental cash flows and market opportunities in Guelph 27:42 - Deciding to build a team and how they want to grow as a business 28:22 - The value of having mentors and coaches in growing your real estate business 29:56 - Things to look forward to in his business 30:44 - Ryan's favorite brand that turns coffee into a marketing experience 33:57 - Sharing his favorite book of which its philosophies help him day by day 35:30 - A helpful tool that he uses especially during a pandemic that has been a life-saver 36:20 - Favorite quote that resonates so much with him 38:09 - Growing your personal brand by doing something different with videos   Key Takeaways: "I had to be unique; you had to be unique in order to survive with such a saturated market." - Ryan Waller "You may be running in the first few years at a loss, especially if you want to do some marketing to get your name out there. Be very careful and be very realistic. And I think that if you want to get into real estate as a career, you have to have some unique, compelling reason that people would work with you over someone else." - Ryan Waller "We're not just some realtors in the market. We're trying to be a personal brand. And we're trying to be someone that you can call up an address by their first name. That's who we are. And we're a couple that sells houses, and we try to make videos that correspond to that, are relatable, and down to earth. And that's sort of the brand." - Ryan Waller "It does give an edge in this industry to have negotiation power not only with your clients, but also with other agents as well. Just being able to feel comfortable negotiating, and not having your feelings hurt or not being afraid to approach somebody is a huge benefit." - Ryan Waller "The niche that we carved out in real estate has been based on providing facts, data stories, and turning really boring real estate information into something a little bit more exciting or relatable to people. And it's formed this market authority, which was always sort of our goal, to come across as a market authority by giving basic information." - Ryan Waller Connect with Ryan & Beth Waller: Website - bethandryan.ca LinkedIn Facebook Twitter YouTube Instagram Additional Resource: Are you a real estate investor looking to build your business and stand out from the crowd, and you don't want to wait for all the knowledge, strategies, and how to's to be slowly delivered to you via this podcast every week? Then I invite you to apply for the REI Branded Audit.  That's the process I have created that has already helped dozens of real estate investors to define and develop their personal brands and build their real estate investing businesses. Apply now for your  REI Branded Audit. Connect with Paul Copcutt: www.paulcopcutt.com  LinkedIn Email: paul@paulcopcutt.com    

When it's time for a client to choose an agent, why should they select YOU over someone else? In this fast-paced episode, Long Island-based realtor Tom McGiveron joins Alan and Jasmine to discuss the importance of identifying your purpose to better tell your story in order to create a unique brand that reflects your values so as to attract and retain clients.  Key Topics:  Finding the right social media platform for your personality Why real estate agents drive such nice cars.  Difference between spending money and investing in your business Using multiple mediums to connect with clients Thomas' contact info: Website: https://www.tommcgiveron.com/  Blog: https://bangthephones.com/  Instagram: https://www.instagram.com/mcgiveronteam/  YouTube: https://www.youtube.com/user/tommcgiveron  Podcast: https://www.tommcgiveron.com/podcast/   LinkedIn: https://www.linkedin.com/in/tom-mcgiveron-b59a33188/  Jasmine & Alan's contact info: Jasmine: https://www.instagram.com/jasminemortgageteam/  Tiktok: https://vm.tiktok.com/ZMLje3oF7/ Alan: Instagram:  https://www.instagram.com/thehouseofac/   Linktree: https://linktr.ee/thehouseofac Agent Upgrade: Website: https://agentupgrade.libsyn.com/ Instagram:https://www.instagram.com/agentupgradepodcast YouTube: https://www.youtube.com/channel/UCqsg1xvT7t9o9BYoLx3-0yw Resources Mentioned: -Carlton Sheets: https://www.carletonsheets.com/index.html -Tony Robbins post about Jay Abroaham's Unique Selling Proposition (USP): https://www.tonyrobbins.com/jay-abraham/unique-selling-proposition/ -Rapid Planning Method (RPM) from Tony Robbins: https://www.tonyrobbins.com/pdfs/Workbook-Time-of-your-Life.pdf -René Rodriquez: https://www.seerenespeak.com/meet-rene  -Russel Brunson, Quick Funnels: https://www.clickfunnels.com/blog/author/clickfunnels/ -The 10x Rule by Grant Cardone: https://www.amazon.com/10X-Rule-Difference-Between-Success/dp/0470627603 -Think and Grow Rich, Napoleon Hill: https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331 -Tome Ferry: https://www.tomferry.com/  -Agent Upgrade episode on goal setting:  https://agentupgrade.libsyn.com/what-end-of-year-planning-should-realtors-do-for-success-in-2022 -RedX: Real Estate Platform: https://www.theredx.com/ -Skyler the Dialer episode on Agent Upgrade: https://agentupgrade.libsyn.com/au004-skyler-brilliante -Slydial: https://www.slydial.com/ -icommunity: https://icommunity.io/

When it's time for a client to choose an agent, why should they select YOU over someone else? In this fast-paced episode, Long Island-based realtor Tom McGiveron joins Alan and Jasmine to discuss the importance of identifying your purpose to better tell your story in order to create a unique brand that reflects your values so as to attract and retain clients.  Key Topics:  Finding the right social media platform for your personality Why real estate agents drive such nice cars.  Difference between spending money and investing in your business Using multiple mediums to connect with clients Thomas' contact info: Website: https://www.tommcgiveron.com/  Blog: https://bangthephones.com/  Instagram: https://www.instagram.com/mcgiveronteam/  YouTube: https://www.youtube.com/user/tommcgiveron  Podcast: https://www.tommcgiveron.com/podcast/   LinkedIn: https://www.linkedin.com/in/tom-mcgiveron-b59a33188/  Jasmine & Alan's contact info: Jasmine: https://www.instagram.com/jasminemortgageteam/  Tiktok: https://vm.tiktok.com/ZMLje3oF7/ Alan: Instagram:  https://www.instagram.com/thehouseofac/   Linktree: https://linktr.ee/thehouseofac Agent Upgrade: Website: https://agentupgrade.libsyn.com/ Instagram:https://www.instagram.com/agentupgradepodcast YouTube: https://www.youtube.com/channel/UCqsg1xvT7t9o9BYoLx3-0yw Resources Mentioned: -Carlton Sheets: https://www.carletonsheets.com/index.html -Tony Robbins post about Jay Abroaham's Unique Selling Proposition (USP): https://www.tonyrobbins.com/jay-abraham/unique-selling-proposition/ -Rapid Planning Method (RPM) from Tony Robbins: https://www.tonyrobbins.com/pdfs/Workbook-Time-of-your-Life.pdf -René Rodriquez: https://www.seerenespeak.com/meet-rene  -Russel Brunson, Quick Funnels: https://www.clickfunnels.com/blog/author/clickfunnels/ -The 10x Rule by Grant Cardone: https://www.amazon.com/10X-Rule-Difference-Between-Success/dp/0470627603 -Think and Grow Rich, Napoleon Hill: https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331 -Tome Ferry: https://www.tomferry.com/  -Agent Upgrade episode on goal setting:  https://agentupgrade.libsyn.com/what-end-of-year-planning-should-realtors-do-for-success-in-2022 -RedX: Real Estate Platform: https://www.theredx.com/ -Skyler the Dialer episode on Agent Upgrade: https://agentupgrade.libsyn.com/au004-skyler-brilliante -Slydial: https://www.slydial.com/ -icommunity: https://icommunity.io/

Today's podcast guest is Al Topping. Al runs a photography business called Xtreme Exposures which focuses on outdoor brands and adventure. He's a climber and mountaineer who's combined his passion for photography with his passion for the outdoors. I hope you enjoy this conversation with Al as much as I did. If you did enjoy it please click the Like button above. Also please don't forget to SUBSCRIBE above to the channel to get notified of the next one. In this episode we discuss: - Creating a Unique Selling Proposition (USP) in your business - Going pro with photography - The importance of online networking and developing business skills - Should you ever leave your camera at home - A day-in-the-life of a professional photographer - Being a business book nerd - Conservation and impact in the outdoors If you'd like to find out more about Al and get in touch you can do so here: https://www.xtremeexposures.com/ LinkedIn: https://www.linkedin.com/company/xtremeexposures/ Instagram: https://www.instagram.com/xtremeexposures/ Facebook: https://www.facebook.com/xtremeexposures/ YouTube: https://www.youtube.com/channel/UCfEP34S Here are some of the books that have made a big difference in Al's career: Lean Startup - Eric Ries https://amzn.to/3DoY4sw Influence - Dr Robert B Cialdini https://amzn.to/3qKUFAx Entrepreneur Revolution - Daniel Priestley https://amzn.to/3Fok9b1 LinkedIn - Daniel Disney https://amzn.to/3oENjfk Gap Selling - Jim Keenan https://amzn.to/30vO1DS About the Adventure Pro Podcast The Adventure Pro Podcast is a collection of wide-ranging interviews, stories and inspiration from amazing people that have made adventure their business. It's where adventure, outdoors and travel professionals come together to learn, share and encourage others to carve their own path in life. I'll be interviewing guides, photographers, designers, business owners, instructors, content creators, YouTubers, sponsored athletes, film makers, shop owners and many others that have made a career or side hustle from the outdoors and adventure. If you or someone you know would like to be featured, please email adventurepropodcast@gmail.com and make sure you SUBSCRIBE to get the next video. If you'd like to support the podcast you can do so here: https://www.patreon.com/adventurepropod You can also find the podcast here: https://www.instagram.com/adventurepropod https://www.facebook.com/adventurepropod https://twitter.com/adventurepropod

This is Java Delight! With your hosts: Brandon Croucher & Ilse Pieterse Today, we'll be interviewing our special guest, Glenn Ruddin. If YOUR Company's MESSAGE isn't crystal clear… Customers won't know how to interact with YOUR Company (or refer business to YOUR Company if they don't happen to be your customers). I help companies find their Unique Selling Proposition (USP) and points of Differentiation (MESSAGING), so that they stand out in the marketplace when compared to their competition. YOUR Company doesn't get a 2nd chance to make a positive impression. Confused customers don't ask...They simply move on to the next choice in the marketplace. So…Let's get YOUR Company's MESSAGE right! I've spent my career in Sales & Marketing. I specialize in Messaging and Branding. I WILL: ⦿ Create the Perfect Message for YOUR Company. ⦿ Develop YOUR Company's Unique Selling Proposition (USP). ⦿ Train YOUR Team on how to deliver a great pitch for YOUR Company. MESSAGING is the key to all of YOUR Company's marketing and sales communications. I've Developed and Sold products to the biggest and most well known customers in the USA: ⦿ Walmart ⦿ Target ⦿ CVS ⦿ Walgreens ⦿ Disney ⦿ Universal Studios ⦿The NBA https://www.alwaysbeencreative.com/ It's going to be a great episode on Delight's Digital Cafe! http://www.delightcafe.com #delightsdigitalcafe #delightcafe #delightcafecbd #javadelight #wellnesswednesday #goodmorning #morningshow #talkshow #podcast #positivity #morningmotivation #talk #delight --- Send in a voice message: https://anchor.fm/javadelight/message

Every business must have some factor of differentiability between them in the market. If your DTC business is a carbon copy of another winning business then why would people buy from you?Maybe that will be great for short-term gains but not for the long haul. A unique selling proposition is something that makes your business different such as:- different brand packaging and delivery times- different target audience that nobody has tackled yet- different methods of selling your product (i.e. are other brands on Shopify and/or Amazon)- does your product come in a bundle with extra added value- the list goes on and onEvery business should be different so ask yourself, what makes your brand different?

What is your competitive edge or your unique selling proposition that sets you apart from other businesses in your niche? Tamra talks about the importance of narrowing in on your USP (unique selling proposition) to make sure you stand out in a world full of sameness.  

Natalie MacLean, a podcaster and writer based in Ottawa, Canada, has been bringing people into her wine world for over 20 years. With two books, a newsletter with over 300,000 subscribers, a mobile app, and the Unreserved Wine Talk podcast, Natalie's main focus is on perfecting her food and wine pairing courses - The Wine Smart Course and an upcoming course on wine and cheese. Natalie tells us about how she built her personal brand, the most effective marketing channels she's used, and where her primary revenue drivers are. If you're interested in navigating how to be successful in the world of wine, Natalie's journey provides key insights.Detailed Show Notes: Natalie's backgroundHas an MBA, did consumer packaged goods (“CPG”) marketing at P&G and techShe took a sommelier course and fell in love with wine, as a full-bodied experienceStarted as a writer - cold-called editors, then wrote books, and now publishes a podcast - Unreserved Wine TalkShe didn't drink alcohol until she was in her late 20'sBrunello was the wine that got her into wineCurrent focus - online food and wine pairing coursesFocused on 2 courses only - believes in doubling down on the Unique Selling Proposition (“USP”), wants to perfect courses vs. add more#1 - The Wine Smart CourseLifetime access to materials5 modulesPre-recorded videos (on-demand, all “snackable” - 7-9 minutes in length, 70-75 videos)Live webinars via Zoom - bi-weekly tastings#2 - Beta: Wine & Cheese PairingAppeals to both consumers and hospitality and trade professionals b/c of the focus on food and wine pairingIt starts with food, then pairs the wineLeverages some research from Tim Hanni, MWFree wine and food pairing guideCore audience - vast, similar to the general populationNewsletter / website300k email subscribers - free to join, C$3/mo for access to wine reviewsHas pairing tips (more depth in courses), a lot of free videosIt started as an email to friends and familyUses LCBO pricingWine scoresPeople use them as a shorthand for quality, to calculate the quality to price ratio (“QPR”)People requested it, and now it's a service for readersPassion is writingMobile appFree to downloadScans front label and bar codesIntegrated liquor store pricing and inventory across the country (Canada) via API's to provincial liquor control boardsFeatures - virtual cellar, wishlist, buy listsUS wines in CanadaCA, WA, OR, NY well represented#1 export market for US winesDuring Covid - premium wines (C$20+) have done well, benefiting US winesCanadian wine palate - driven more towards cool climate wines, Canada's heritage is beer and whiskeyMarketing Natalie's brandBuilt over 20 years, started the website in 2000Started with the books (Red, White, and Drunk All Over; Unquenchable) - published by Randomhouse, book tour, Amazon's bestseller list - led to broad reach and TV and other media appearances and “exploded” newsletter subscribersPodcast a core channel nowPodcast listeners stay with you, and most listen 80-100% throughPodcast listeners and paid online courses have the strongest overlapLeverage and cross-purpose content to broaden the reach to many channelsPodcast videos for FB LiveSocial media - gets people over to newsletter or free wine and food pairing guide, low commitment, usually not payingNothing beats emailAlways strives to deliver value first - drive to something free (e.g., free class/webinar), then promotes paid coursesMain revenue drivers#1 - online courses#2 - wine review subscriptions#3 - online advertising

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comWhen you find the Unique Selling Proposition (USP) of your product or service, the floodgates open to more and better customers. It's almost magical. We broke down the HOW as well as highlighted companies that made giant leaps on the heels of a well thought out, compelling USP. Don't miss this one! IN THIS EPISODE: Here's peak inside what we covered in Episode 27: Although USPs are the door openers to success, essentially, the research and science behind them is what makes a business successful.It's important to identify holes in the marketplace. Despite what industry a business is operating in, you have to identify the “pain points” in the market place to get a better understanding of the product/service that needs to be launched.Some helpful resources to identify “pain points” of customers include Facebook Ad library, mailing lists and Facebook groups.Once the research is complete, it's time to come up with effective ways to solve problems and come up with creative solutions.It's crucial to constantly evolve and refine your USP overtime through feedback from both existing and lost customers to create a bulletproof offer.“Cheap” doesn't guarantee loyalty – Instead of competing on price as a USP, focus on creating a unique experience for your customers.It's essential to take elements from both ends of the spectrum (i.e. both small and big businesses) to come up with a USP.Put yourself front and center. Humanising and personalising a product/service may help speed up business growth – Tell stories through your product/service to inspire customers to relate to your “pain point” at a personal level. Whether your USP is language, experience or personalisation, it's important to carry the USP through to all forms of marketing and every piece of communication because ultimately, consistency builds credibility.RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com

In this episode, we're examining what sets you apart from the others in your industry. What strengths do you possess that you can highlight in your messaging and play to in your marketing strategy? I explain why understanding and playing to your personal strengths is a valuable part of a successful marketing strategy. To help you figure out you're strengths, we will cover two technical marketing terms: 1. I walk you through a SWOT analysis (strengths, weaknesses, opportunities and threats) and 2. I define Unique Selling Proposition (USP) and walk you through an exercise to help you define yours. ***** Miranda Rodriguez is a Marketing Coach who helps dreamers and change makers create their own set of marketing rules to play by. She believes marketing your business can be simple, doable and fun. Through the use of monthly marketing coaching and customized four-week marketing action plans, she helps you grow from creator to CEO.  

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIN THIS EPISODE YOU WILL DISCOVER:How these 7 Rules can set you up for a blockbuster year ahead!How to simplify your message so that it connects with your audience.How to determine what your Unique Selling Proposition (USP) is so that you can essentially eliminate sales resistance.Why people tend to overestimate WHO wants their products and then miss the mark when trying to put a marketing plan in place.When you know WHO your target audience is, you can then determine WHAT media they respond best to. Most get this backwards and choose the media first which is almost certain to fail.Entrepreneurial businesses are more agile and creative. When businesses become too Corporate and less Entrepreneurial, they become slow and cumbersome. We broke down the reasons why!Why you need to invest time and money into systems that allow you to scale up, create leverage and ultimately take your time back.Why your success is determined by your daily agenda.YOU are your most valuable asset in your business, so make sure you treat yourself well. Here's how to do it!Why investing in coaching and consulting is like buying speed.RESOURCES:I Am Not Your Guru - Tony RobbinsStart With Why - Simon SinekFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

This episode is focused on all things career and I have a fabulous conversation with Amber Beam who is a Midlife Career Coach. Amber loves what she does and her energy is infectious! She helps us to open our mind and look at our career and skillsets in a whole different way. We review the #1 factor for job satisfaction and how it helps make you happier in your career but also in your life as well. Amber provides tips for finding your 'secret sauce' and offers a free resource to help you discover yours. Another valuable piece we discuss is the difference between your Unique Selling Proposition (USP) versus your 'selling sauce'. Have you ever thought about the 'Opportunity Cost' of staying in the role you are currently in, even though it isn't lighting your fire anymore? Amber gets the wheels turning and helps us shed a light on the vast possibilities available to midlife women. Amber provides some really useful tips on how to make a change of career without starting over or taking a pay cut. She works with midlife women every day to help them love what they do and get compensated appropriately. This book was referenced in the podcast: How Women Rise by Sally Haelgesen Here is the freebie Amber mentioned at the end of the podcast for her 'Complete Roadmap to Advancing Your Career in Good Times and Bad' - amberbeam.com/results Want to learn more about Amber? Amber’s mission is to eradicate soul-sucking jobs everywhere! With 15 years in HR as an I-O Psychologist, she’s seen it all! Now she’s throwing back the curtain to reveal what you really need to know to win-over sceptics in HR. She shatters the “it’s too late” and “I don’t think I have enough experience” myths to show women over 40 how to cash-in on decades of experience and launch a soul-mate career that makes a difference and pays the bills! Her proven coaching programs and courses have helped tons of talented women score five-figure raises and “Summer Fridays” year-round. Her greatest achievement is hearing clients say, “now I look forward to going to work!” Her website is: www.amberbeam.com Connect with her on Facebook @withAmberBeam or on Instagram @withAmberBeam

In this episode, Jennifer, Daniel, and Patricia talk about the difference between a Unique Selling Proposition (USP) and a Market Dominating Position (MDP). It's not only in terms - there is a clear difference between a USP and MDP and how you use them makes a difference to your marketing and overall success. Listen in and see what nuggets you can get and how you can use an MDP to help you grow your business, because It's the Bottom Line that Matters!

In this episode, Erica Ross-Krieger interviews Jim Kaspari, CEO of Summit Business Marketing, leaders in on-line marketing, web design, SEO, and PEAK business coaching and mentorship. Jim's also the author of “PEAK Profits, 47 Latest SEO Secrets to Get More Traffic from Google, PEAK Profits Business Journal, and Olympic Gold Medalist quotes.”  Listen in as Jim shares:Why the world of on-line marketing can be so confusing and overwhelming.How the world of athletics and sports has lessons we can apply to on-line marketing.The #1 way people can simplify their Unique Selling Proposition (USP).How we can focus our offerings to outshine the competition in the on-line marketing world.SEO tips.A simple 6-component model for masterful on-line marketing.How to schedule a free website analysis with Jim.  Key Takeaways:Targeting our population is a key in great on-line marketing.Compassionately relating to our target market's problems and pain-points is another essential component of on-line marketing success.Just as in the world of sports and athletic competition, getting started with a small step in the on-line marketing world can be the difference between staying stuck and achieving success. Jim's gift of a free website analysis will help you pinpoint the strengths and areas for improvement and opportunity on your website.  Connect with Jim Kaspari: FOR FREE WEBSITE ANALYSIS:https://ericarosscoach.com/WebsiteAnalysisWEBSITES:Summit Business Marketinghttps://summitbusinessmarketing.com/PEAK Business Coachinghttps://peakbusinesscoaching.com/• LINKED IN:https://www.linkedin.com/in/summitbusinessmarketing/FACEBOOK PAGE:https://www.facebook.com/SummitBusinessMarketing• TWITTER:https://twitter.com/SummitBizMkting   Jim Kaspari, CEOSummit Business Marketing Jim Kaspari, CEO of Summit Business Marketing and PEAK Business Coaching, is the author of PEAK Profits, 47 Latest SEO Secrets to Get More Traffic from Google, PEAK Profits Business Journal and Olympic Gold Medalist Quotes. Jim has spoken on stages across the US and in Australia on small business marketing with Loral Langemeier, Armand Morin, Ryan Deiss, and others.  Recently he was published on Forbes.com. He has a BS from UC Davis and worked for Genentech, Inc. for 20 years as a chemical engineer, automation and systems analyst, training manager, and leader of 20 internal consultants, saving the company millions of dollars.  By investing well in real estate and helping start businesses while working, he was able to retire a millionaire at age 44.  He has been a business coach since 2005 and has coached over 500 clients in 9 countries.   He loves helping others and specializes in business development, on-line marketing, and streamlining teams and operations.  For fun, he runs, plays guitar, and sings. *Sponsor of Today's Episode Thank you to TurnkeyPodcast.com, Sponsor of today's episode. For the Free Podcast Toolkit mentioned by our sponsor, go to: http://Turnkeypodcast.com/Toolkit  

If you want to distinguish yourself from the competition, it's important to identify and develop your Unique Selling Proposition (USP). Put simply, your USP is a summary of what is unique about your business and how your business adds value to your current or potential customers. Your USP can also help you identify and narrow monthly or yearly goals. When you understand how you're different (and hopefully better) than the competition, you can establish goals and marketing initiatives that help you grow.General Info:Would you like to listen via YouTube? Go here and subscribe to our channel: https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34AIf you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click here: https://www.lbmsllc.com/marketing-consultation/and we'll connect with you as soon as possible.For a free copy of my book, 7 Steps to Recession-Proofing Your Business, click this link: https://www.lbmsllc.com/bookConnect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbms4350/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Hot Tip #13 is to highlight your Unique Selling Proposition (USP) among your features. A grid/list of 12 features can be overwhelming for a visitor who is learning about your product/service for the first time.

Go to gritmktr.com for more information.

Nobody Will Buy Your Products and Services - Here is Why Series. I saw this online and i think you'll find it helpful, you can check out for my own resources online at somethingfy.com. However, this is what I saw that i think you'll find it helpful.... Are you frustrated that your product or service isn't selling? If no one is buying from you, there could be a number of different factors contributing to your sales slump, which can be detrimental to one's bottom line. 1. You Don't Have a Unique Selling Proposition Even if you're in a niche market, you need to have a Unique Selling Proposition (USP) for your product or service. The USP is a factor that differentiates you from your competition, which is important because how you approach your USP (and how you sell your difference to customers) will determine the success of your product or service. Sometimes, the USP is as simple as having the lowest price. Other times it may be having a superior piece of technology over your competitors. Whatever your USP is, you need to find it and embrace it so that your customers can as well. 2. Your Product/Service is Not as Great as You Think We all like to think that we're genuises, and maybe some of us are, but sometimes we can be like a new parent when it comes to our products or services. If you believe that you have the greatest product or service on the planet, stop right there. (You don't.) Having this mindset can be detrimental because you feel like your amazing product or service should be flying off the shelves…all on its own! Why can't people see how great my product or service is?! It's not that your product or service is misunderstood, it's that you need to step back and reassess the true value of your product or service to your customers, and then market it appropriately. 3. You're Targeting the Wrong Audience Companies oftentimes market to the wrong audience because they a) have not done their research, b) had the wrong target audience in mind from the outset, or c) don't understand their customer base in the first place. Don't be these guys. You absolutely must know who your audience is, and if you don't know who you want to target as your customer, perhaps you don't know your product or service as well as you think you do. You may need to reassess who your awesome product or service is for. Your enterprise will fail if you end up marketing to the wrong audience. We're talking wasted time, money, and effort with nothing to show for it except for a once-eager audience that will have gone elsewhere. 4. Your Product/Service Isn't Valued Much like targeting the wrong audience, if your customers have no need for your product or service, then it is of no value to them. You must know who your audience is so you can properly sell them what they need. This could be one reason why the product or service you think is so brilliant isn't selling the way you think it ought to be. Customers want to be catered to, meaning they expect brands to understand what they want and then give it to them. Once you understand what your customers want, you can deliver on their expectations and provide them with something seen as valuable to them. 5. Your Market is Oversaturated What do you do when it comes to your competition? If your market is oversaturated with competitors, it is going to be that much more difficult to find a USP that give your brand enough leverage in the market so you have a chance at reaching customers amid the sea other companies offering the same products or services that you do. One way to avoid this is to seek out smaller niche markets that haven't yet been flooded by those in your industry. The less broad your market is, the better chance you'll have at gaining a foothold in said market where there will be less competition as well as the opportunity to increase your market share. 6. You Haven't Built Customer Trust Yet It's important to understand that trust never comes easy, especially online.

Losing Listings to Lesser Agents? Have you ever lost a listing to another agent just because that agent happened to be related to your client? And that happened even though you're more experienced, more knowledgeable, more capable and have been around for longer? I've heard many agents complain about this. And it can be frustrating for the same thing to keep happening. Let me tell you, that's not a marketing issue. You can easily solve marketing with more dollars. But not trends that live invisibly in society. Because the #1 Trend in Singapore Society is Scepticism People have been rapidly losing their trust. Especially in businesses and public figures. Trust is at an all time low. And many agents don't realise this, but its true for agents too. Agents are also being viewed with distrust. Yet the average agent is not doing much to increase trust in the profession od real estate. And That's the REAL Reason Behind the Rise of the DIY Culture The reason many agents were taken by surprise by the rise of DIY buyers and platforms was because they had a false sense of security. And industry surveys are to blame for this false security. Remember the surveys your agency or CEA takes from clients and publishes the results? They say that more than 70% of clients are satisfied with agents. And they would use agents' services again. But Is that True? If its true, why isn't DIY going away? Let me tell you; those surveys are LYING! People filling up surveys think they can get away with lying. If you read the research by scientists, they will tell you most people lie on surveys to feel good about themselves. And because they can get away with it, they keep lying! And we've been believing their lies! You've Got to Attack the Distrust with All Guns Blazing You cannot be squeamish or apologetic about this. Because, unless you address the root causes of why prospects should hire you, you will keep seeing lesser agents stealing your listings. But I have a solution to that. The Secret to Rebuilding Trust It's a business issue, and I solve this for my agents using the concept of a Unique Selling Proposition (USP). A USP answers the question, "Why should I do Business with you, including not doing anything or whatever I'm doing?" If you can honestly answer this question, prospects will respond with, "WOW! Hows does he do that?!" And in my book Property Agent Secrets, I explain about this in much greater detail. Grab a copy of my book and you'll forever solve the problem of distrust and you'll even start getting back lisings from lesser agents! Get more exclusive real estate agent training here

Rick Cesari has been a pioneer in brand response advertising since the early ‘90s. One of his early successes was Juiceman Juicer, which he brought to over $75 million in sales. After he sold that company, he created Cesari Media, which has been the force behind numerous household brands, such as the George Foreman grill, Sonicare, Rug Doctor, and many others.  Rick also worked with GoPro and created a famous television marketing campaign that helped grow the company from a start-up to over a billion dollars in sales. In his latest book, Video Persuasion, Rick shows small business owners, entrepreneurs, and Amazon sellers how to use video marketing techniques that have been proven effective by the big brands in their own businesses.  In this episode… If you want to stand out in the increasingly competitive global market, you need to give your product or service an edge that’s a cut above the rest. Product differentiation is a pivotal piece in your marketing strategy and it will serve as your ticket to making a huge turnout in sales. But how do you make people know that your product is different from everything else that’s available in the market? By leveraging on a Unique Selling Point (USP). Tune in to this week’s episode of the Innovations & Breakthroughs Podcast as Rich Goldstein interviews marketing guru Rick Cesari about the importance of having the right Intellectual Property strategy, the value of using direct response marketing when launching a new product, benefits of patenting a new product to your business, and many more. Stay tuned.

Vous avez du mal à trouver des clients ? Ou vous êtes soumis à la concurrence par les prix ? Alors, iIl est sûrement temps de redéfinir votre différenciation... En fait, il vous faut une Unique Selling Proposition (USP). Vous devez vous assurer d'être totalement unique ! Je vous explique tout ça plus en détails dans cet épisode.

This Podcast Is Episode Number 0354, And It's About Why Your Construction Business Needs You To Say No Being open to new possibilities is a positive trait shared by most construction company owners —but saying yes to all the people you meet and opportunities that come your way can get you into trouble.   When we over-commit—especially when we take on projects that don't benefit our business—our stress can hit the roof. It's much hard to be productive when we're feeling burned out and resentful.   One of the most impactful changes you can make in your construction business is to form one simple habit: give yourself time to weigh the cost and benefit before making any decision, and politely decline any opportunity that doesn't align with your goals.   If you're feeling stressed and less productive than you'd like, it's time to get better at saying no. Here's how: First, check your business plan. Your business plan is more than a record of the year's goals and projections. It's a living document designed to help you guide your business in the direction you want it to go.  Although some decisions may seem small—an invitation to coffee, a request for advice—all of those "asks" add up. To stay focused on the success of your business, you always need to keep your short and long term goals in mind.  If you don't have a business plan, Randal put together a Construction Business Plan that generally follows this outline: #1 Executive Summary - Reputation In construction, reputation is vital because construction is a perishable commodity that does not age well, and delays cost much money. So construction firms establish and protect their reputations very carefully based in part on having the resources and expertise to complete the work on time and on budget. #2 Mission Statement - What Type Of Construction Are You Good At? What type of construction are you focusing on? New, remodel, service and repair? #3 Competitive Analyses - What You Do Better Than Any Contractor Within Twenty Five Miles? Every contractor has a different mix of resources and expertise, which means some aspects of construction are fast and easy for them, and that is their Unique Selling Proposition (USP) where they should concentrate all their energies. #4 Marketing Strategy - Who Are Your Most Profitable Clients Using The 80/20 Rule? 20% of your customers usually generate 80% of your net profit.  20% of the goods or services you sell contribute to 80% of your revenue 20% or 2 out of 10 of your staff create 80% of the value for your customers. Every construction company knows who their best clients are and who the worst ones are. The key is to make a list to identify each group #5 Executive And Field Staff Qualifications - Journeymen vs. Cheap Labor The journeyman costs more per hour but produces more and better results at a lower cost over the long haul than a group of cheap laborers. This is easily documented in a well set up QuickBooks file. #6 Financial Information - Profit & Loss and Balance Sheet Contractors typically run their business with a daily print out from the online account at their bank. Some use software, and most that we come in contact with use QuickBooks. Creating a business plan can help you get clear on where you want to take your business—and how you'll get there. Now you're ready to make a thoughtful decision. If someone's request does not help your business, your decision is easy. If you may want to work with the person in the future, or there's something you can ask in return that will benefit your company, a definite maybe is in order.  Before you say yes, ask yourself the following questions: · How does agreeing to this benefit my business? How significant is that benefit at this time or in the future? · Do I have the capacity to carry out this request at this time? How might other aspects of my business suffer if I prioritize this request? · What does my gut say? Will I feel burdened, owed a favor, or for any other reason resent saying yes to this request? Scripts for saying no  If you've weighed the decision and need to turn someone down, these simple phrases can help you to say no gracefully. · Thank you for thinking of me, but I can't take on another project right now. · I'd like to help you, but I have other commitments. · A healthy balance at work and home is my priority at the moment. I know this is a small request, but I can't be of service right now. · I'm sorry I can't do what you've asked, but I can do this for you if it helps. · I'm unable to help you now, but perhaps another time. Notice that specific reasons given for declining a request aren't offered. You don't need to provide a list of excuses for saying no, which can sound unconvincing. Unfortunately, when offered reasons for refusing a request, some people will add pressure by trying to challenge them. In conclusion When you become skilled at saying no, you'll not only avoid additional stress; you'll have more time to spend doing meaningful work you enjoy, building a business you love.  One final thing: if the thought of saying no still fills you with dread, don't think of it as saying no. Think of it as saying an enthusiastic yes—to you and the success of your construction business. P.S. We are excited and honored that Randal is nominated for the 2020 Small Business Person Of The Year award in our city. If you are on Alignable, I would appreciate it if you can connect with us and "like" our recommendation. Screenshot of Alignable nomination About The Author: Sharie DeHart, QPA is the co-founder of Business Consulting And Accounting in Lynnwood, Washington. She is the leading expert in managing outsourced construction bookkeeping and accounting services companies and cash management accounting for small construction companies across the USA. She encourages Contractors and Construction Company Owners to stay current on their tax obligations and offers insights on how to manage the remaining cash flow to operate and grow their construction company sales and profits so they can put more money in the bank. Call 1-800-361-1770 or sharie@fasteasyaccounting.com    

In this episode, we provide actionable strategies showing you how to create an Overall Unique Selling Proposition.  Part 1 of 3, the first step to attracting more patients and yielding mega-profits is to differentiate yourself and stand out from the crowd. The show notes go even deeper and are located here: (#) You want to make more money.  You want more body contouring patients.   You know the competition can be brutal, but you can and you must differentiate yourself from the rest to achieve the success you want.   We have found that it’s pretty universal in all businesses.  Businesses that succeed are often not doing anything outside of the ordinary or complicated.  But what they are doing are the right things over and over and over again with consistency and without wavering.  These businesses decide what they want to do, then stick to the basics, the fundamentals, and they never deviate. For example, Chick Fil A.  Have you noticed how they never say “thank you.”  They say “my pleasure.” Every Chick Fil A has fresh flowers on every table.  You don’t shop Nordstroms for price. You shop there for the quality merchandise and over-the-top customer service.   There’s several different ways to differentiate and we’ll discuss some of those in other episodes but in this episode we’re starting with your Unique Selling Proposition (USP).  That’s because you can’t talk about setting yourself apart from the rest of the pack without first talking about Unique Selling Proposition or USP. Your USP defines your business’ unique position in the marketplace.  Quite simply, it’s the reason your product or service is different or better than all the other same or similar products or services in the marketplace.   In other words, what are the reasons that patients would choose to come to your practice or business for body contouring?  Who are you? Why are your different? Why go to your practice? Let’s talk real life practical examples.  Like years of experiences awards or certifications are you locally owned and operated? do your team members have certain designations? have you performed a large number of body contouring treatments?  If so, how many? do you offer anything unique?   Like at our medical spa, we have a ‘Rejuvenation Bar.’  We don’t have a waiting room. Now that’s totally unique.  The bar is a totally cool place to hang out, fill out paperwork, enjoy a complimentary non-alcoholic beverage (what we call a ‘Puretini’), chat with others and just enjoy some “me” time.  We have a television behind the bar playing “Sculpt Away TV” - educational videos about our services and products. Now that’s a unique USP but it doesn’t have to be that unique.  For example, you could expand on being the hometown guy who became a body contouring expert and you could practice anywhere but this is your home and your people and that’s where you’ve chosen to live and who you’ve chosen to help.   And don’t look at just one thing.  You should pick 2 or more things and combine them for an overall differentiated value.  It’s hard to completely unique, to be the only one with something so you shouldn’t hang your hat on just one thing.  Someone else in our city could duplicate our Rejuvenation Bar. Sure, they couldn’t replicate it exactly but we would no longer be the only one with a Bar.  So we use other differentiators to define ourselves to define our overall differentiated value. These are our other differentiators, which when combined, define our USP: We offer a computerized laser body scanner.   We offer added value of a lymphatic treatment to every body contouring procedure.   We tout our expertise as having performed over tens of thousands of body contouring  treatments over many years of experience. All of this combined, part of what we refer to as the ‘SCULPT AWAY WAY,’ is our USP or Unique Selling Proposition. Now it’s time for YOU to DIG DEEP.  How do the...

Would you love to work with social media influencers and bloggers but are unsure where to start? The influencer world provides a unique opportunity to promote and sell products. If you think it may be a good fit for your particular product—what’s holding you back? Alexandra Jimenez joins Kevin in this episode of Maximizing Ecommerce to talk about the intersection of Amazon and influencers. Alexandra started as a blogger and influencer and has built up a following of 1 million unique visitors to her blog monthly. She then launched an Amazon business she promotes on her site—and is making a 7-figure income. To hear about her impressive accomplishments, don’t miss this episode!  Outline of This Episode [5:15] Kevin introduces Travel Fashion Girl, Alexandra Jimenez.  [9:20] How did Alexandra get started? [12:15] Why she launched her site [16:50] Utilizing the Amazon Affiliate model [20:00] Partnership Proposal gone awry [25:00] Driving traffic to Amazon with a blog [29:00] Two reasons’ Alexandra sells on Amazon [30:40] Launching a physical product [36:55] International shipping [41:15] How to reach out to an influencer [47:15] Where do you get started? [53:45] Who is ranking on Google for topics/products? [56:00] Ads on Google and Pinterest [1:01:10] Connect with Alexandra Why Alexandra created the Travel Fashion Girl blog Alexandra had the opportunity to work for an SEO agency alongside a web-developer and a social media manager. She learned the ins-and-outs of keyword research and how to drive traffic organically to a website. Alexandra launched her website as she was learning industry tactics to drive traffic to a blog, and it’s part of why it’s been so successful.  It was optimized from day one.  At the time, she had been an avid long-term backpacker for almost 5 years. She was traveling the world and struggling with properly packing her luggage. No one wants to constantly deal with overweight or hard to manage bags while traveling. Her goal was to enable women to travel light while packing everything they needed—for short trips or year-long journey’s. Now, seven years later, she’s built a sustainable business. The Amazon Associate world and affiliate marketing When Alexandra started blogging, she linked to products on her site as an Amazon Associate. If someone clicked the affiliate link on her site and purchased the product on Amazon she would receive a 4-8% commission on the sale. It was a consistent revenue stream that allowed her to track data. She knew what people liked, what purchases were being made, and even what colors were chosen most often.  Her website was a goldmine of information. She also had a unique advantage: people came to her site to shop. What if she could leverage the data she had gathered and begin selling a product? She had dreamt for years of selling her own packing cubes and luggage—could she make it happen? Keep listening as Kevin and Alexandra chat about the Amazon Affiliate program, driving traffic to Amazon, and why she chose Amazon over other platforms.  Launching a physical product Alexandra only recently started selling physical products. She struggled with the process because she had no real experience in the manufacturing industry. She spent time feeling out the market and desperately trying to find someone to partner with her, with no success. So she made a bold move. She went live on Facebook and told her audience that regardless of how well it sold, she was going to launch her products. During a two week pre-sale, she sold 660 packing cube sets. She didn’t make a profit on any of those sales, but what she learned was invaluable. She realized that shipping products herself was not an easy task, and was in fact quite costly. It gave her unique insight into quality control and customer service. She quickly realized that using Amazon’s platform would streamline the process for her and allow her to focus where she was needed.  How to reach out to social media influencers According to Alexandra, reaching out to influencers through social media is like approaching a random person on the street to come mow your lawn. There’s no established relationship, yet you’re asking someone to carry out something very personal. Alexandra has developed a system that she suggests you use: When reaching out, use the person’s name—not just “blogger”. It’s more personal and isn’t immediately rejected as spam. Point out the Unique Selling Proposition (USP) and why they are the perfect fit for your product. Be very specific and detailed and provide all relevant information Tell them exactly where your product(s) are sold and how potential customers can access it.  Ask to send them a product, free of charge, with no strings attached.  Be genuine and don’t come across as shady. She points out that you can’t assume that someone will want to work with you. They may also charge a fee for reviewing your product, so be sure to be prepared to ask what they charge—not everyone wants to work for free product.  Kevin and Alexandra round out the podcast covering what level of influencer to reach out to, how to find the right influencer for your product, and the topic of Google and Pinterest ads.  Resources & People Mentioned Become an Amazon Associate International Checklist Connect with Alexandra Jimenez Travel Fashion Girl  Compass Rose Travel Accessories Pinterest YouTube Facebook Instagram Twitter Connect With Kevin Sanderson www.YouTube.com/maximizingecommerce www.Facebook.com/maximizingecommerce www.Twitter.com/maxecom Subscribe to Maximizing Ecommerce onApple Podcasts, Google Podcasts, Spotify, Stitcher, PlayerFM

Have you ever thought about planning your own marketing or content marketing campaign? Today we sat down with a marketing expert to bring you the goods on how to increase your marketing ROI. On this episode of The Self Made Strategies Podcast, we sat down with Jim Staples of Jim Staples Consulting (www.jimstaplesconsulting.com). Here is what you will learn about on this podcast episode:• The marketing wheel - • Elements of the wheel • What does it all mean? • How does it fit into a business owner or entrepreneur's marketing or branding strategy?• How to identify a target audience? • What is important when picking a target audience? • Financial profile? • Values and beliefs? • What about demographics and psychographics? • Once we identify a target audience, how do we reach them?• What is the "lifetime value of your customers" and how can entrepreneurs make sure they are maximizing that client information?• What are the "best practices" for preparing an engaging Unique Selling Proposition ("USP") or Customer Value Proposition? • What are the differences between USPs and Customer Value Propositions? • What are "calls to action" and how can business owners make sure they are maximizing their engagement? • The marketing triad: Lead generation, Lead conversion and Lead fulfillment. What are best practices for each phase, and how can we maximize our leverage on each? • How can you build awareness before going into lead generation, and why should you? • HINT: Think of a funnel: Awareness on the top and moving down through Consideration, Active Evaluation, Moment of Purchase, Customer Experience / Loyalty / Advocacy (Net Promoter Score)After you’ve listened to the episode, go to SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies hosts. Are you wanting even more awesome Self Made Strategies content? Follow @SelfMadeStrategies on Instagram.

Have you ever thought about planning your own marketing or content marketing campaign? Today we sat down with a marketing expert to bring you the goods on how to increase your marketing ROI. On this episode of The Self Made Strategies Podcast, we sat down with Jim Staples of Jim Staples Consulting (www.jimstaplesconsulting.com). Here is what you will learn about on this podcast episode:• The marketing wheel - • Elements of the wheel • What does it all mean? • How does it fit into a business owner or entrepreneur's marketing or branding strategy?• How to identify a target audience? • What is important when picking a target audience? • Financial profile? • Values and beliefs? • What about demographics and psychographics? • Once we identify a target audience, how do we reach them?• What is the "lifetime value of your customers" and how can entrepreneurs make sure they are maximizing that client information?• What are the "best practices" for preparing an engaging Unique Selling Proposition ("USP") or Customer Value Proposition? • What are the differences between USPs and Customer Value Propositions? • What are "calls to action" and how can business owners make sure they are maximizing their engagement? • The marketing triad: Lead generation, Lead conversion and Lead fulfillment. What are best practices for each phase, and how can we maximize our leverage on each? • How can you build awareness before going into lead generation, and why should you? • HINT: Think of a funnel: Awareness on the top and moving down through Consideration, Active Evaluation, Moment of Purchase, Customer Experience / Loyalty / Advocacy (Net Promoter Score)After you’ve listened to the episode, go to SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies hosts. Are you wanting even more awesome Self Made Strategies content? Follow @SelfMadeStrategies on Instagram.

Far too many online sellers aren’t focusing on these 3 eCommerce basics. If you invest a few hours a week on these 3 pillars to success, you’ll crush your competition and end up converting more customers than ever before. I outline 3 basics that you need to focus on this episode of Marketing For eCommerce. Stop being distracted by the new shiny tools, figure out your business’s foundation, and watch the dollars roll in. Focus on these eCommerce basics and stop being distracted Success in eCommerce is just like becoming a professional athlete. The most successful athletes don’t go chasing after every new training trick or shiny equipment. They focus on the basics, perfect their techniques, and then find themselves achieving massive amounts of success. eCommerce works the same way! Tech tools, new software, and fancy selling strategies only supplement a strong foundation built on these eCommerce basics - they don’t form a strong eCommerce business all on their own. #1 - Collect and leverage social proof to convince prospects to become customers Humans are busy, distracted, and are always looking for mental shortcuts. That’s why we’re hardwired to look at what our tribes are choosing and purchasing. Social proof allows our brains to make quick decisions based on the success of other customers. If our friends (or even reliable internet strangers) enjoy and use a product, we’re much more likely to make those impulse buying decisions. Social proof comes in 3 main forms: Unbiased reviews (short, to the point) Customer-submitted photos of the product in use (candid, not staged) Testimonials (longer explanations of the product’s success) These pieces of social proof are critical in convincing prospects to become customers. It’s a quick form of validation that you need to be leveraging. To hear more about this eCommerce basic pillar, be sure to listen to this episode. #2 - Develop a Unique Selling Proposition and stop selling commodities If you take the time to develop a powerful Unique Selling Proposition (USP), it will answer one main question: Why should consumers choose YOU? A strong USP offers your prospect the differentiation they need to decide on your product rather than your competitors. Start by identifying your top product benefits (not features or specs). Then, hone in on the #1 benefit. Once you craft an engaging USP, infuse it into your website and social platforms. I promise it’ll help customers choose you over everyone else. And even if the prospect doesn’t purchase from you, they’ll know and recognize your brand because of reasons XYZ that are written into your USP. I talked more about USPs on episode 2, be sure to check it out for even more great insights on this critical idea. #3 - Create offers to help your customers reach their results faster Hardly any eCommerce businesses are focusing on this fundamental pillar of selling success. Bundling your products together into an offer is a powerful way to add value. If you solve multiple problems for the consumer in one sale, they’ll remember your brand, come back for more, and tell their friends. Pairing the right product with the right online content, supplemental materials, etc. will help your customer achieve their goal faster, and keep them buying from you and you alone. Remember - people aren’t buying your product, they’re buying the transformation your product offers them. Outline of This Episode [0:30] Key takeaways from the M4EC Facebook group [3:03 Fundamental #1 - Leverage social proof [7:04] Fundamental #2 - You need a USP [10:00] Fundamental #3 - Stop selling products, start creating offers Resources & People Mentioned Ep 2, “The 2nd Deadly ECommerce Marketing Sin: Using A Price Point, Not Propositions” Connect With Bryan Bowman On Facebook Subscribe to Marketing For eCommerce on iTunes

We often talk about how having a Unique Selling Proposition (USP) for any brand is vital for product launch success. In the product design world, we also call a unique or original product as “Me Only Product.” When we say “Me Only,” it means that it is something that only you are manufacturing, that you are the only one selling it in the market, that you are the only game in town. It is easy to throw unique features, and all sorts of bells and whistles onto a product at the marketing stage and say that it’s the only one in the market– but being in the real “me only territory” means that you cater to your target market’s needs, that they are able to make an emotional connection with your brand or product– and doing it right entails a great deal of product development planning, which will definitely cost you a significant amount of time and money. Don’t worry, there are definitely ways to optimize the process, and that’s where we can help you. Learn what goes into making a me only product, how to best market it, and why producing one is the best way to up your brand value. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

We often talk about how having a Unique Selling Proposition (USP) for any brand is vital for product launch success. In the product design world, we also call a unique or original product as "Me Only Product." When we say "Me Only," it means that it is something that only you are manufacturing, that you […]

The second step on The Pronto Path is Activation. In this episode, we walk you through building, testing, and validating your Unique Selling Proposition (USP). This is a critical step many skip past but it is foundational to your success. In this series, we are walking through the 9 steps of The Pronto Path. The Pronto Path is a career roadmap or framework to remove fear and doubt from the tax profession. If you're wondering how to get from where you are right now to where you want to be as an independent tax professional, this show is for you! To learn more, and for the complete show notes, visit: http://taxpronation.com/2   Quotables: [23:07] "The less unique you are, the more you have to market." —Jeff Dolan [27:22] "If you do everybody's taxes, you do nobody's taxes." —Jeff Dolan   Resources mentioned: [42:29] An example of successful tax pros who understand USP and branding (Rod and Ryan with Gotta Do My Taxes in LA) [47:13] Why referrals and the Net Promoter Score (NPS) are still the gold standard and how it is much easier today   Tax Pro Nation is sponsored by Pronto Tax School, Inc. Sponsored links include: The Pronto Path infographic (free) Basic Income Tax (Federal) course link Business Tax Verified online course link To sponsor an episode, please email hello@taxpronation.com   Tax Pro Nation is produced by Podcast Masters

Each episode of the Get Clients Now podcast covers systems, strategies, and tools covering topics on internet marketing, direct response marketing and copywriting, NLP, sales strategies, email marketing, marketing automation and more ...that will help you get more new clients, customers and patients ...fast!   Newhouseology 101:  "There are three laws essential to every small business owner's, entrepreneur's and professional's success in marketing their business."   Marketing Law #1 - Your Message: Without the right (marketing) message, you're going to be in trouble.  Most business owners and entrepreneurs do not have a well-crafted message.  We'll show you how to create one today.   Marketing Law #2 - Your Market:  The second marketing law (according to Newhouseology 101) is to make sure that you're actually marketing to your IDEAL prospects.  We cover the differences between demographics, geographics and psychographics (which is most often overlooked) and why you need to incorporate the right combination of all three in order to be successful marketing your business.   Marketing Law #3 - The Media:  In order for your marketing to generate positive results for your business (i.e., "Produces new clients that pay, stay and refer others") ...it has to be delivered via the right media.   We'll Cover Every Step In The Process of Creating A Powerful and Compelling Unique Selling Proposition (USP) ...Such as: Answering the question that every prospect subconsciously needs to know. USP vs a "tagline" ...what's the difference and which is better? How to narrow your market and identify people who are most likely to pay for your products and services ...over and over again. The most overlooked aspect of creating a powerful USP ...and  The #1 Mistake Rookie Business Owners Make ...And How to Avoid it At ALL Costs ... The Secret Method behind Risk-Reversal ...and why EVERY Grizzled Veteran Uses it to Sell MORE Stuff!... Why people who drive orange cars should be banned from Facebook ... And Much, Much More

Jane Anderson is a Personal Branding and Presentation Skills expert. She is a communication expert with over 12 years in personal branding and LinkedIn in profile development. Jane works with experts in their field to grow their businesses and increase their leads, her clients include Virgin Australia, Cisco, Leggo, IKEA, Rio Tinto and Origin Energy. Jane has been featured in Business Insider, Sydney Morning Herald, The Age, Courier Mail and Marie Claire and is the host of the number 1 ranked iTunes Podcast, The Jane Anderson Brand You Show. Jane is a nominee for Telstar Business Awards for 2016 and a mentor on Thought Leaders Business School, helping clever people be commercially smart. Jane has been endorsed by LinkedIn as one of the top influences in Australia and New Zealand; she is also the author of 3 books including Connect: How to Leverage Your LinkedIn Profile for Business Growth and Lead Generation in Less Than 7 Minutes per Day.   Questions Tell us a little bit about yourself and your journey How do you feel about customer service/ customer experience on a global level? From your book, what are some of the top things that will help business owners to grow their business, to leverage and understand their business and how customer service can help their business and get more leads and more customers and will they see results? Yanique indicated that se read Jane’s website that Jane believes people should really be optimizing on their personal brand because people buy you. How do you stay motivated every day? What is the one online resource, website, tool or app that you absolutely cannot live without in your business? What are some of the books that have had the biggest impact on you? What is one thing in your life right now that you are really excited about – something that you are working on to develop yourself or people? Where can our listeners find your information online? What is one quote or saying that you live by or that inspires you in times of adversity?   Highlights Jane Anderson state that when she was growing up something that she has always been interesting in was the world of business but while she was in high school, her very first job was in retail and she worked for a company called Mavis Shoes in Australia and Mavis Shoes is a family type shoes store and they have branches all over Australia. She started working for the Mavis Shoes brand when was she was 14 years old but the keeping was that the Mavis family owned the Mavis brand and it was a big iconic family in Australia and they sold the company and moved on. She started in retail and remembered how the experience was with customers and how she was allowed to have a customer by herself for the first month. They had to have somebody with them the whole time, the standards of training was high but it lead her down the path of really starting to become interesting in personally branding businesses so the Mavis name is still known in Australia, they are 3rd and 4th generation retailers and she has since gone on to work with other industries like State Government, Roads and Transport but she kept coming back to retail, she spent about 15 years in retail, she was a manager. She did a marketing degree but have always loved customers, she loves being able to make them happy but she worked with the Mavis family for 12 years and one of the things she found while working with them is that what drew people to the business was because everybody had a story about the family, everybody knew something about them or they knew the daughters and what she notice was that the family had a strong reputation in the community and they were very well respected and her job was to make sure that their values of customer service that she adapted those and did things in the same way as if they were in the store, she went on to be a area manager for them. She then went on to work for a super retail group, Supercheap Auto in Australia, it is the fastest growing retail companies, they have just over 10,000 staff and she was the Learning and Development Officer for them. She always knew she would go out on her own, it’s something she has always been committed to is customer service. She grew up in a place called Lismore in Australia, which is laid back, she moved to the city when she finished University because she just wanted the jobs there and she has gone on to doing other things. Jane Andersons stated that on a global level from what she see and talking clients is that she thinks there’s not one way to do things anymore, there are so many channels the way you access customers and particular now, what’s the digital platform that matches the face to face customer experience. She stated that she was talking to someone the other day and they said, “the only reason why I on Twitter is make a customer service complaint because if I can’t the answers, they’ll soon answer me if I’m on Twitter”, so the customer service experience she thinks is a lot more transparent than it use to be in the past. If somebody has a bad experience, it’s not that hard for us to go and find out, people make comments on Facebook pages and Twitter, so the digital foot print as part of your customer experience in your business is something she thinks people don’t always think is much. She stated that the other thing is about evolving and changing, so if you look at the retail industry, something that they have noticed in Australia and it’s been in the media, is that retail businesses are being extraordinary slow to adapt online shopping as part of their experience, so a lot of Australian shoppers have shopped overseas online because the can get it cheaper and so Australian retailers suffer because they are not offering the customer experience that people want, so people will shop overseas. Those 2 things, the impact of digital social media, businesses evolving and changing fast enough because it’s the ones that edge all, who can move quickly if they look at thing like Instagram or what people are able to sell and create the customer experience and integrate that, it’s just not walking pass the shop front anymore. Jane stated that the challenge is that the customer is driving the direction of the experience, not the businesses and it depends on the kind of business you are in but she thinks that 1 of the challenge is being able to know when to listen to customers and when not to, she always thinks of that Henry Ford quote, “If I had asked my customers what they wanted, they would have said a faster horse.” Sometimes it’s that balance, it’s not necessarily playing with the popularity contest. They’ll say, I need you to look at what’s trending and stop marketing around what customers or what people are talking about and what’s trending but the problem with that is that you’re just diluting your business because you’re focusing on what people are talking about what they want but sometimes it’s about being comfortable that what you’re talking about is actually about what people need and you have to be comfortable that you might not be popular, you might not be everybody’s favorite but if you’re following what everybody is interested in, you become commoditize, so you have to be very careful that you can still stand out even if customers are wanting it and everyone’s following what customers want. Sometime you have to actually go in the opposite direction. Jane stated that when she first started her business, she is a sole entrepreneur and have a team of 1 staff member full-time and rest of her team are contractors but one of the things when she first started and she left corporate business life was that she had some money saved and she thought she was going to go out and start her business and the first year she lost about $30,000.00 in google advertisments and search engines optimization and it wasn’t that anything was wrong with those products, they are fantastic but she spent it on the wrong person and she was a little naïve and this person said that they were an expert but she might have well just given the money away. When that happened she had a choice, she had either go back to job or she had to find a way to make it work with zero budget, so it forced her to start to learn about LinkedIn a little more, it’s free and she can go and start reaching out to people and contacting them and that was in 2009. At the time she was also writing profiles for her clients, so they were getting jobs, and branding people and what happened was that she used LinkedIn to help grow her business and that was how, she learnt from someone in the United States of America about how the algorithms work. She is also productivity. The book was written for people who are time poor, who just really need it to work for them when they need it to, when they are trying to grow their business and what are the activities they need to work on that will get the growth. There are thought leaders, experts in their fields she has worked with and she generally says, “you can get your turn over up to the $300,000.00 mark just purely through LinkedIn before you start your website.” She stated that LinkedIn is extraordinary powerful and what it did for her at a time when she had no money and she had to try and work out how to grow her business, it puts you in the drivers’ seat as to hoping that you will get an enquiry on your website. Jane stated that a client who is a sole entrepreneur, her name is Rachael Burke who lives in Australia and is a Sales Expert and she came to her and said, “I’m not really good at lead generation but I’m really good at selling, so I just need more customers.” So what she did with her was to show her the formula and how to get it to work and she increased her sales by over 66% in 3 months, so that’s in the hundred of thousands of dollars. She does LinkedIn for lead generation for large organizations as well as small ones and sole entrepreneurs. Jane stated that in Australia, they have a business which is a big superannuation and superannuation in Australia is like money you put away for your retirement and they built all the LinkedIn profiles for the staff and for the financial planners for the business and what she got them to do was, they have a change of legistration in Australia so it was a great time to educate the market on some of the changes because nobody was educating the market, she was out looking. She said to them that they need to run webinar, they need to got out and educate some of these clients and they got 500 new leads from that webinar. That was purely through leveraging the profiles and that was about 50 staff that got their profiles built. The opportunities that are in there but the thing is with LinkedIn is that, she find most people will come to her and say, “I’ve got a LinkedIn account but I have never achieve any results from it.” and then she’ll ask them what their profile say, there are often be no content in it at all or she’ll ask them how often they have reached out to people? What have you said to them? What have you invited them to? What’s your content plan? And they don’t have any of that, so LinkedIn doesn’t make clients magically appear, you have to go out and find them but you’ve got to have really good collateral and they make a decision about you in 3 seconds. You have to make sure that all your collateral and profile is so nice and polished and sharp and that it matches how amazing you are in person because we only have 3 seconds for them to go “wow, this person knows what they are doing, this person is amazing, I have to talk to you.” To have a profile that really works, like making sure it turns up in search results as well as having that impact when they see you. For just a simple 3 seconds, that’s how long they look at it before they move on and have a look at somebody else, so they have to make sure that they make their job really easy. Jane stated that people need to shift their attention now onto the other person, so you’re looking for what’s the common ground or what the purpose because the other person is asking themselves “why are you offering to connect with me?” so you’ve got to be able to answer the “why”, so if you’re reaching out and for example, she was reaching out medical financial planner, if he just looked at her profile and say, “why is she offering to connect with me, I don’t understand.” She explained to him that she does a lot of work with doctors, she helps them with lead generation but she helps them who are going into specialist training programs and she said to him, “I would love to catch up with you, I think there’s an opportunity for me to perhaps add some value to your clients, if not, that’s totally fine but here are some links, you are welcome to check out what I do and I would love to catch up with you for coffee one day and see what I can do to help you as well.” And so he met with her, so it all started from there and you’ve got to focus, look at their profile, what is it that they do and you have to address, “I notice this on your profile or I notice that you do this type of work, I notice that you’re in the same industry, I do this type of work or I help people like you in this space, so I thought I’d connect.” Jane stated that what happens is that just because you are ready to sell, doesn’t mean that the customer is ready to buy. So when you reach out to people, people have got to get to know you so they are going, “hold on, I haven’t even met you” and it’s a little like dating. She recalled she went on a date with a guy once and he turned up with a bag pack and she said to him, “have you just coming from the gym?” and he said, “No, you never know, things might go alright” and she thought he was joking and he opened his bag and there was a tooth brush, he had a change of clothes, his undies. She stated that LinkedIn is a little like that, is that sometimes we turn up with a bag pack, we’re ready to move in together, start this relationship and go in whole but the customer is saying, “hold on, can we just have coffee first, who are you?” So we sort of scare people and that’s when you hear people say they just get harass by sales people. You have to connect, be liked, friendly but then you’ve got to let people get to know you through your content, Mark Port who wrote the book, Book Yourself Solid said, “you have got to earn the right to sell.” And the problem is that most people don’t earn the right and then they scare people away. You can then ask for the value, you can ask for what you want based on the value you delivered. So in other words, if you have given enough, you have done enough content, if you kept visible enough, if you build enough trust, now you’re ready to go and ask for what you want. One of the things she does with clients is that she will look at how much value they have given to their audience because what they do is done nothing, they have given no value and they will say to her, “I want to be able to grow my business on LinkedIn but it’s not working.” But are not giving their audience any value, so you can’t go and ask for what you want because you haven’t earn it yet. You can do that in less then 7 minutes a day. Jane shared her concept of people buying you, her experience working with this family from she was 14 years old, people’s connections were so intertwined. Jane shared back then the only way people really knew who you were was if you were on TV or something or if you are in the newspaper. Now, Social Media has heavily leveled the playing field so if you leverage your name and identify your Unique Selling Proposition (USP) that you bring to your customer. Jane says thought leaders will at times come to her and say there is so much content out there already about for example productivity and Jane believes there is only one of you and so people deserve to hear your unique views on the subject – your experiences, your voice, you lens, your interpretation and your insights. Your Social Media profile, particularly something like Linked In offers great opportunities for a small business owner or soloproneur that is leveraging their own brand – you own your own profile, you can add agility, personality and so much more which is a threat to larger companies. Jane shared how she stays motivated every single day – Jane thinks it is important to be really clear about your purpose and what you want. Jane shared she thinks that motivation really hits you when you have a choice at 2:00 am in the morning and you have the choice of going to bed or finishing that last bit of work because you really want to do it and get it done. Jane says she believes that it is in those moments that your motivation will either work for you or against you and it is in those moments that purpose is really important. Jane says some other factors that really keeps her motivated is that she is very particular about the people that she works with – she chooses to work with thought leaders and experts in their fields as they inspire her. She further stated that if they bring the best to her and inspire her then she can bring the best to others and inspire them. Jane also shared that it is important to find a group that you can belong to that are similar to you such as an industry association etc. and then Jane said there is also the basics such as eating well, get enough sleep as these activities help to make you more productive and efficient. Jane shared the one website, online tool or app that she absolutely cannot live without in her business is LinkedIn as a Social Media platform but the one app she cannot live without is actually an app that she created. Jane spent some time as a Productivity Consultant working with some real large corporations, she did a lot of work helping CEO’s and EA’s how to work really well together and what she found working with the two set of persons was the speed of communication between going to meetings and being on the run. Jane said she was looking an Concur, which is an IT company that looks at the on-the-go economy and how there is this shift to doing things on the go. Jane said the app she has created is called “Memo-Mailer” and it can be accessed at memomailer.com and it is available on iTunes. Jane stated the way that it works is holding down the button in the app – say what you have to say and then the app will email the memo to your Inbox. Jane said sometimes ideas come along at really inconvenient times and this tool really captures those things. Jane stated that she built the app with her colleague Dermot Crowley, who is an expert in Productivity and he has written the book Smart Work, which was recently released and hit Best Seller in Australia. Jane said that’s the app she definitely cannot live without. Jane shared some books that have had the biggest impact on her Sew Your Thoughts by Matt Church, he has spent the last 30 years helping people who are experts in their fields commercialize their ideas. She also mentioned Book Yourself Solid by Michael Port, which is a New York Times Best Seller and Seven Habits of Highly Effective People by Stephen Covey. Jane mentioned another book she really believes is great is How the World Sees You by Sally Hogshead, she has created a diagnostic testing that helps people identify what makes them fascinating. Jane also mentioned Seth Godin’s Linchpin as a great book too. Jane gave us an additional nugget through the book – Mindset: The New Psychology of Success by Carol Dweck – another “must read!” Jane shared the one thing that is going on in her life right now that she is really excited about is a piece of work that she is working on to further develop her Linked In engagements with clients which will be called the Lead Generation Indicator. The tool is specifically designed for people who are experts in their field and will help clients identify 12 activities that will grow your business even if it is from scratch with absolutely no clients. A complete package for business owners. Kay stated that listeners can find him on: Jane Anderson LinkedIn Jane Anderson Facebook Jane Anderson Instagram Jane Anderson Twitter Jane Anderson SnapChat Jane Anderson Periscope Jane Anderson Website Jane shared a quote that she has on her wall and sees all the time during times of adversity – “If you are going through hell, keep going.” Winston Churchill ***Jane says she feels that this is a quote that she believes is in the trenches with her when she needs to hear something real and authentic.   Links Book Yourself Solid by Michael Port Seven Habits of Highly Effective People by Stephen Covey How the World Sees You by Sally Hogshead Seth Godin’s Linchpin Mindset: The New Psychology of Success by Carol Dweck

Developing & Improving Your Marketing, Part IV What was discussed? Quote of the day: “Happiness is the real sense of fulfillment that comes from hard work.” - Joseph Barbara Many people might think that social media doesn't work for them or doesn't generate customers for them, which isn't the right attitude to have. If you're just posting in an attempt to sell, sell, sell and get people to buy your products, or your posts are bland and boring, or you post once and then don't post again for months, it's no surprise that your social media marketing isn't successful. Talk To Your Audience Be sure that you're talking to your audience, not just selling to them. Think about what you'd like to see if you were searching for a local dentist. Maybe you'd like to see a virtual tour, or you'd like to see how welcoming the office was, or how goofy the dentist was. On Episode 112, we talked about developing your Unique Selling Proposition (USP). If you're able to develop that USP and implement it on social media, your marketing campaign will be successful. It's not because of the marketing medium itself, it's because of how you're doing it. Choose Your Platforms This depends on where most of your patients are. Generally, Facebook is one of the best platforms to be on. However, if you spend some time thinking about it, you might find that your patients pay attention to or are more responsive to different types of social media. For example, if you're a dentist in Silicon Valley, maybe it'd be more beneficial for you to use LinkedIn as your number one platform. Positioning yourself where your potential or ideal patients are and creating content, being seen as an authority, and getting your USP out there is what's going to get you patients. Be Consistent Make sure that you stick to your social media marketing for at least 6 months, ideally a year, just to see what you're getting from it. You need to be consistently updating and consistently providing value. Value is extremely important in social media marketing. Don't just put out statuses that say “Read our new blog post”, no one is going to want to read that and no one finds value in that. Give them a reason to click on that link. Recruit Your Staff A great way to do this is to recruit your staff into your marketing efforts. Have your staff tag your office and talk about some of the great stuff that you accomplish in your practice. Have them talk about their favorite patients or procedures (but always make sure this is done in a HIPAA compliant fashion). This will build up your presence a lot more if you have a team of people helping you do it. Address Issues & Complaints Patients might go to social media to complain or talk about an issue that they had at your practice and it's important that you're active on social media so that you can address these complaints. If you're not on social media, you'd miss the opportunity to address the issue. If a lot of people are watching your page and your content and you decide to chew out the customer, people will see that. Alternatively, if you respond with empathy and do your best to take care of the patient, people will also see that and it'll make you look good. If you need assistance with implementing your social media strategy, be sure to contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don't get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/115 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Standing Out in a Crowded Market What was discussed? Quote of the day: “Hard work helps.” How does a business differentiate itself & get customers to choose them over the competitors? You don't want to be the cheap alternative, the low-cost provider, or the place that people go simply because it'll cost them less. That's not the ideal way to build your brand or the financial stability that you want to build. You need to stand out, which you can do in a bunch of different ways. One of the most important things to have is a Unique Selling Proposition (USP). You can develop this proposition in a lot of different ways, but you do need to develop one. For example, you can be the fun dentist in the area that has video games in the office and provides a fun environment for patients. You can do this by speaking in the community, at conventions, or writing a book. You can volunteer and are known as the business that volunteers in the community, which is a great way to set yourself apart. The best way to develop your USP is to be somebody and be somewhere. The people that make the most money in your market aren't necessarily the most skilled. They're not being paid the most just because of their skill. They're being paid for who they are and the reputation they've built. How do you apply this to the local market level? Business owners who can apply this to their business are able to be extremely successful. For example, one dentist regularly travels to third-world countries to perform dental surgery on patients who would otherwise not have access to it. This gets him coverage on local news stations and papers and gives the community an insight into his work and his practice. He's developed a relationship with the press that allows him to get on local news when he needs to. If you can be the person that the press goes to whenever they need a dentist or doctor's perspective, you'll have developed a way to stand out. The dentist who has great brand exposure, brand recognition, and has a great community presence will succeed in gaining new business. Think of the thing that you do that can help you stand out in your market. It doesn't have to be traveling to third-world countries, but it should be unique! Have a specialty and be known for what you do. If you need assistance with understanding metrics, contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don't get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/094 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Ross O'Lochlainn gives insight on the one question your product’s Unique Selling Proposition (USP) must answer -- and how to write yours for maximum impact

This Podcast Is Episode Number 0097 And It Will Be About Having A Business Plan For Your Construction Company Your Business Plan is one of your key Competitive Advantages that can massively increase your sales, profitability and cash flow. The reason is simple, 99% of your competition do not have one and many of the ones that do rarely look at it. In most cases when a contractor has a Business Plan it was because they needed loan, investment capital or some other external force was applied. Once the crisis or need passed they simply let it rest-in-peace on the shelf. Why Spend Time And Effort - To develop your business plan? Because contractors use business plans all the time and they most of them do not realize it until we show them: Business Plans For Construction Follow This General Format #1 Executive Summary - Reputation In construction, your reputation is vital due to the continual onslaught of competition, which is why highly profitable contractors establish and protect their reputations very carefully based in part on having the resources and expertise to complete the work on time and on budget. When you establish your construction company as a firm that gets construction projects done on time and on budget, you will find yourself on your way into the upper income bracket. #2 Mission Statement - What Type Of Construction Are You Good At? What type of construction are you focusing on? New, remodel, service and repair? Understand all of the resources you have, your skills, number of employees, type and condition of your tools and equipment, office and warehouse or shop space, location and what type of work and customer demographic generates you the most money for the least effort. Get this right and you can be rolling in money. Get it wrong and you could be in for a lifetime of pain and drudgery! #3 Competitive Analysis - What Do You Do Better Than Other Contractors Within Twenty Five Miles? Successful contractors know what type of work they are better at than their competition. They keep a keen eye on their mix of resources and expertise so they always have what they need to complete the work on time and on budget. Every contractor has a different mix of resources and expertise. Successful contractors know which aspects of construction they are good at and which ones to outsource and subcontract. That is part of their Unique Selling Proposition (USP) where they should concentrate all their energies. #4 Marketing Strategy - Who Are Your Most Profitable Clients Using The 80/20 Rule? 20% of your customers normally generate 80% of your net profit. 20% of the goods or services you sell contribute 80% of your revenue 20% or 2 out of 10 of your staff create 80% of the value for your customers. For More On This Go To http://www.fasteasyaccounting.com/8020 The frightening consequence of the 80/20 rule is that 8 out of 10 hours we spend at work drive almost no value to the bottom line and the biggest drain is trying to save money doing our own contractor bookkeeping instead of reviewing the Key Performance Indicator (KPI) Reports. Through our contractors bookkeeping services system you can access them 24/7 without opening QuickBooks for Contractors. Good contractor bookkeeping services can help you understand where your 20% is hidden. By generating daily reports that uncover the best customers, jobs, services, or products, you will soon see how you can refocus your internal efforts on doing more good work. This is the great contribution a company receives from good QuickBooks financial reports from using QuickBooks the ‘right-way’.Every construction company knows who their best customers are and who the worst ones are. The key is to make a list to identify each group #5 Executive And Field Staff Qualifications - Journeymen vs. Cheap Labor The journeyman costs more per hour but produces more and better results at a lower costs over the long haul than a group of cheap laborers. This is easily documented in a well setup QuickBooks file #6 Financial Information - Profit & Loss and Balance Sheet Contractors typically run their business with a daily print out from the online account at their bank. Some use software and most that we come in contact with use QuickBooks. For construction companies with 1-10 employees, including the owner, and annual sales of $0-$5 Million, QuickBooks Premier Contractor Edition is in my opinion the only choice. It can produce all of the financial statements most construction companies need and much more. The most important reports for a contractor to see are the 5 Key Performance Indicators (KPI) Success is a few simple disciplines practiced everydayFailure is a few errors in judgment repeated everyday Here Is What We Recommend You Do Next: #1 Purchase Business Planning Software from Palo Alto Software. They offer two versions and we recommend the "Premier Version" since for the additional few dollars you get so many more reports and options. We can assist you with setup and maintenance of your Business Plan. #2 Let Us Setup QuickBooks for you or Clean Up QuickBooks as needed and help you write and document your Construction Company Business Plan. I trust this podcast helps you understand that outsourcing your contractors bookkeeping services to us is about more than just “doing the bookkeeping”; it is about taking holistic approach to your entire construction company and helping support you as a contractor and as a person. We Remove Contractor's Unique Paperwork Frustrations We understand the good, bad and the ugly about owning and operating construction companies because we have had several of them and we sincerely care about you and your construction company! That is all I have for now and if you have listened this far please do me the honor of commenting and rating podcast www.FastEasyAccounting.com/podcast Tell me what you liked, did not like, tell it as you see it because your feedback is crucial and I thank you in advance. You Deserve To Be Wealthy, Because You Bring Value To Other People's Lives! I trust this will be of value to you and your feedback is always welcome at www.FastEasyAccounting.com/podcast This is one more example of how Fast Easy Accounting is helping construction company owners across the USA including Alaska and Hawaii put more money in the bank to operate and grow your construction company. Construction accounting is not rocket science; it is a lot harder than that and a lot more valuable to construction contractors like you so stop missing out and call Sharie 206-361-3950 or email sharie@fasteasyaccounting.com Thinking About Outsourcing Your Contractors Bookkeeping Services? Click On The Link Below: www.FastEasyAccounting.com/hs Need Help Now? Call Sharie 206-361-3950 sharie@fasteasyaccounting.com In closing, I want to caution you that we may or may not be a good fit for your contracting company. This guide will help you learn what to look for in outsourced construction accounting. Thank you very much and I hope you understand we really do care about you and all contractors regardless of whether or not you ever hire our services.Bye for now until our next episode here on the Contractors Success MAP Podcast. Warm Regards, Randal DeHart | Contractors Accountant We Remove Contractor's Unique Paperwork Frustrations

The whole idea of having a “Unique Selling Proposition” (USP) as a service provider is quite exciting… until you actually try to create one. Technically speaking, creating a USP is actually pretty simple. Having that creation actually resonate with the marketplace, however, is much more difficult. Just because you’re the only photographer that takes wedding pictures while hopping on your left foot just isn’t going to bring the clients running now is it? You can actually waste quite a bit of time and energy “uniquely positioning” your business in ways that no one (but you) actually cares about. It feels like you’re getting somewhere because you’re busy, but really, nothing is happening. The Magic of The Platform Look around at just about anyone with influence and you’ll most likely find, not too far away, a Platform of sorts that is powering that force. Oprah had her TV show. Rush Limbaugh has the radio show. You can think of countless examples. A Platform, very simply, is some sort of vehicle that distributes specific value to a specific group of people, consistently, over time. A Platform might be as simple as an email newsletter, or a podcast, or a print newsletter, or even a video series. Now if the word “Platform” is new to you, don’t worry. I didn’t make up the concept. No one in this century (or the last few) did. It’s been around forever. People who should listen to this show are entrepreneurs, career coaches