Podcast appearances and mentions of Rick Cesari

What do a toothbrush, a camera, a grill and a household cleaner all have in common? They're all "ordinary" products that infomercial and direct response expert Rick Cesari has helped transform into multi-million dollar making machines by marketing them as anything but ordinary. How does he do it? Dan Kennedy and Rick Cesari talk about some of Rick's greatest marketing achievements (Sonicare, GoPro, George Foreman Grills, Oxiclean), as well as the critical elements and strategies that contributed to their massive success. MagneticMarketing.com NoBSLetter.com

How do you turn a 50-million-dollar business into a billion-dollar empire in 24 months? You'll know the answer in a bit–straight from the guy who made it possible.Joining me today is my mentor Ron Lynch, a creative force in direct response marketing. Ron is credited for taking brands like GoPro® to new heights with his brand of marketing. He has developed a deep understanding of what makes people buy and what makes products sell. The first time I heard about him, I knew I had to learn from him. So it is an absolute honor to have him share some of his marketing strategies that made millions of dollars (and even billions!) for several companies. If you want to learn a unique brand of marketing that really works, make sure to listen to today's episode of SMART Businesses Do THIS!"If you put "Do you" in front of your advertising question, you've reduced your sale by 30% instantly. Get rid of those words." - Ron LynchIn This Episode:- How much revenue is generated from infomercials?- What does it take to build a company you love?- Ron demonstrates how he took Cirkul Water Bottle from a 50-million dollar company to a billion-dollar empire in just 24 months- How do you build a winning infomercial?- What is an essential ingredient of an infomercial, and why is it effective?- Two words you must not use in your advertising- How to leverage the power of gifting to create leadsAnd much more…Resources: - Marketing Mercenary Course - Buy Now by Rick Cesari and Ron Lynch, with Tom Kelly- Giftology by John RuhlinConnect with Ron Lynch: - Website - https://bigbabyagency.com/ and https://www.ronnylynch.com/- FacebookConnect with Adam Lyons:- Website- LinkedIn - Facebook- Instagram

Welcome to our podcast episode, where we sit down with direct response marketing expert Rick Cesari to discuss the ins and outs of this powerful marketing approach. Direct response marketing is a strategy that focuses on getting an immediate response or action from a potential customer, such as making a purchase or signing up for…

What do the George Foreman Grill, GoPro Camera, and OxiClean have in common?I bet you said they are all billion-dollar brands, and you are right.But they all reached that success thanks to the amazing talents of my friend Rick Cesari who is on the show today.He is a video marketing legend that has helped build many iconic brands that you know, like the Juiceman Juicer, Sonicare Toothbrush, George Foreman Grill, OxiClean, Rug Doctor, GoPro, Momentus Golf, Clarisonic, Dormeo, and many, many more.There's no person alive today that has sold more products through video than Rick. He has been a leader in the direct-to-consumer marketing industry for more than 25 years.I also had the great honor of co-authoring The Amazon Jungle book with Rick, where we combined our skills and expertise to help amazon sellers navigate the marketplace.In this episode, we discuss the elements that you need in a video in order to communicate in an authentic way to your potential customer that your product is for them.Tune in to learn more from the legend himself!Key Takeaways- Historical perspective on the evolution of direct response marketing (02:53)- The power of a story in video marketing (09:18)- How to use Amazon reviews, ratings, and questions for your video marketing (12:22)- Creating the famous George Foreman TV commercial (18:19)- Learning how to sell and overcome objections (22:11)- Features tell, benefits close the sale (30:39)- Marketing spending anywhere drives sales everywhere (38:56)- Multi-purposing your video content across different channels (44:18)- Video tip of the day (47:03)- How video has changed everything (48:06)Additional resources:- Connect with Rick Cesari and buy his books at: rickcesari.com or email him at: rick@directbranding.com- Schedule a FREE consultation with the Ave7 team- Grab the FREE Amazon Seller Central Checklist- Get the book “The Amazon Jungle” book by Jason Boyce- Learn more about Avenue 7 Media----Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).Follow us on your favorite podcast platform so you never miss an episode!

This week we mix it up and share a special list Michael's prepared after interviewing over 500 Amazon sellers. It's a list of 10 powerful business concepts from top Amazon experts. So join us as we share the best of the best. What you'll learn 10 powerful business concepts from over 500 episodes of the amazingfba podcast. Links to Amazing FBA Podcast interviews mentioned The Amazon Jungle with Rick Cesari and Jason Boyce PL cf Wholesale sourcing with Dylan Frost of The Wholesale Formula How to choose products for amazon private label with Kevin king Stephen Somers on Product Research for Amazon (from Marketplace Superheroes) Inventory management ecommerce with Marvin Harris of Ovalz Amazon Fulfilment Problems (and solutions) with Will Tjernlund of Goat Consulting Daisi Jo Pollard Sepulveda on models in product photography Ecommerce Business Processes with Dillon Carter of Vendrive CRM e commerce trends 2021 with Dylan Frost of The Wholesale Formula Some of the resources on this page may be affiliate links, meaning we receive a commission (at no extra cost to you) if you use that link to make a purchase. We only promote those products or services that we have investigated and truly feel deliver value to you.

This week we mix it up and share a special list Michael's prepared after interviewing over 500 Amazon sellers. It's a list of 10 powerful business concepts from top Amazon experts. So join us as we share the best of the best. What you'll learn 10 powerful business concepts from over 500 episodes of the amazingfba podcast. Links to Amazing FBA Podcast interviews mentioned The Amazon Jungle with Rick Cesari and Jason Boyce PL cf Wholesale sourcing with Dylan Frost of The Wholesale Formula How to choose products for amazon private label with Kevin king Stephen Somers on Product Research for Amazon (from Marketplace Superheroes) Inventory management ecommerce with Marvin Harris of Ovalz Amazon Fulfilment Problems (and solutions) with Will Tjernlund of Goat Consulting Daisi Jo Pollard Sepulveda on models in product photography Ecommerce Business Processes with Dillon Carter of Vendrive CRM e commerce trends 2021 with Dylan Frost of The Wholesale Formula Some of the resources on this page may be affiliate links, meaning we receive a commission (at no extra cost to you) if you use that link to make a purchase. We only promote those products or services that we have investigated and truly feel deliver value to you.

This week we mix it up and share a special list Michael's prepared after interviewing over 500 Amazon sellers. It's a list of 10 powerful business concepts from top Amazon experts. So join us as we share the best of the best. What you'll learn 10 powerful business concepts from over 500 episodes of the amazingfba podcast. Links to Amazing FBA Podcast interviews mentioned The Amazon Jungle with Rick Cesari and Jason Boyce PL cf Wholesale sourcing with Dylan Frost of The Wholesale Formula How to choose products for amazon private label with Kevin king Stephen Somers on Product Research for Amazon (from Marketplace Superheroes) Inventory management ecommerce with Marvin Harris of Ovalz Amazon Fulfilment Problems (and solutions) with Will Tjernlund of Goat Consulting Daisi Jo Pollard Sepulveda on models in product photography Ecommerce Business Processes with Dillon Carter of Vendrive CRM e commerce trends 2021 with Dylan Frost of The Wholesale Formula Some of the resources on this page may be affiliate links, meaning we receive a commission (at no extra cost to you) if you use that link to make a purchase. We only promote those products or services that we have investigated and truly feel deliver value to you.

This week we mix it up and share a special list Michael's prepared after interviewing over 500 Amazon sellers. It's a list of 10 powerful business concepts from top Amazon experts. So join us as we share the best of the best. What you'll learn 10 powerful business concepts from over 500 episodes of the amazingfba podcast. Links to Amazing FBA Podcast interviews mentioned The Amazon Jungle with Rick Cesari and Jason Boyce PL cf Wholesale sourcing with Dylan Frost of The Wholesale Formula How to choose products for amazon private label with Kevin king Stephen Somers on Product Research for Amazon (from Marketplace Superheroes) Inventory management ecommerce with Marvin Harris of Ovalz Amazon Fulfilment Problems (and solutions) with Will Tjernlund of Goat Consulting Daisi Jo Pollard Sepulveda on models in product photography Ecommerce Business Processes with Dillon Carter of Vendrive CRM e commerce trends 2021 with Dylan Frost of The Wholesale Formula Some of the resources on this page may be affiliate links, meaning we receive a commission (at no extra cost to you) if you use that link to make a purchase. We only promote those products or services that we have investigated and truly feel deliver value to you.

Rick Cesari is the Chief Marketing Officer at Direct Branding, an omnichannel branding and marketing company that uses compelling videos to build brands and generate more sales. Before Direct Branding, he was the Founder, President, and CEO of Cesari Media and Cesari Response Television Inc. Rick was the first person to use direct response television marketing to build a national brand (Juiceman® Juice Extractor). By applying similar direct response strategies and video marketing, he has been responsible for helping create and market many iconic brands like Sonicare®, Clarisonic, The George Foreman Grill, OxiClean, Rug Doctor, and GoPro. In this episode… Technology and advertising platforms have changed over the years, but the way we market to people hasn't changed much. According to marketing expert Rick Cesari, it's about understanding basic human psychology, marketing principles, and selling through education.  As someone who helped uplift brands like GoPro and Juiceman®, Rick knows the formula to scale through direct response TV marketing. Running TV ads is more of a shotgun blast approach, but it's no less effective than it was years ago. Direct response TV marketing can amplify other channels by 20% to 50%. Because of TV marketing's large-scale awareness and ability to hit all potential demographics, it can elevate your brand and help you build lifetime value. In this episode of the eCommerce Profits Podcast, Joshua Chin sits down with Rick Cesari, Chief Marketing Officer of Direct Branding, to discuss everything you'd want to know about direct response TV marketing. Rick shares why TV marketing is still effective today, the cost of running TV ads, and why it's important to leverage marketing strategies early on. Rick also talks about how he's helped leading brands grow and scale!

Amazon controls nearly 50% of online sales in the USA, with that comes being loved or hated, and often the latter. Jason Boyce has been an Amazon Seller for 17 years, a Top 200 seller (of millions), he shares successes worth emulating, and how to avoid certain failures and “speed bumps” selling on Amazon. He's the co-author of Amazon Jungle, where he and Rick Cesari share stories of customer-driven innovation, click-through strategies, reaching page 1 on Amazon search results – with insights from product design to messaging to the nuts and bolts of actively selling on Amazon: build a foundation, drive the traffic, and iterate constantly. 5:20 – “what you do to succeed on Amazon will make you a better businessperson, will make your product better, will make your relationship with your customer stronger… Amazon now is giving to brand-registered brands demographic data… keywords that working well for your, and your competitor…. what products they (consumer) buy (or search) instead of yours.” 7:54 – “I learned the importance of identifying what the market is first, and Amazon is a great place to identify if there's a market for your bright idea.” 18:30 – to sell on Amazon you must “lay the foundation, drive the traffic, then constantly and relentlessly iterate, on everything, repeatedly… features tell, benefits sell…” 25:00 – “If you're not there (on Amazon) you're making your competitor stronger off your good name… every buyer in America (buyer, not end-consumer) has a Prime App on their phone and if you're trying to sell them… they're doing their research and ask ‘are you selling on Amazon?' “ You can reach out to Jason on LinkedIn (Jason R Boyce) or through www.Avenue7Media.com.  

Marketing geeks, this one's for you.I called in an infomercial specialist on today's podcast.Cheesy as some of them may be, there's a reason why made so many sales.They follow proven principles that work!And I had a chat with one of the earlier pioneers of direct response TV ads - Rick Cesari.He's done video campaigns for big companies like the George Foreman Grill, GoPro & OxiClean.And now he mainly consults with ecommerce companies to help turn their video ads into winners.In our interview, we focused on what makes a video ad convert with today's gold-fish-attention span humans.Here's what we chat about.**How to turn a typical boring Founders Story into a red-hot lead generating  Ad. If you have a great story, but you're unsure what to include and what to cut, these questions will help you out a ton!**The secret to brainstorming an irresistible guarantee to boost your sales. Rick gives a fantastic example of using a customer testimonial to create a killer guarantee. **3 techniques to grab attention using video. These are three timeless methods Rick's used to generate millions of dollars in sales for his clients on TV, Facebook ads and infomercials._________________________________To grab the freebies Rick mentions at the end - contact him on rick@rickcesari.com WORK WITH RICKhttps://rickcesari.com/ 

Gary Pageau of the Dead Pixels Society talks with online retail expert Jason R. Boyce about the challenges of today's fourth-quarter holiday season, strategies for competing against Amazon,  how to respond when Amazon copies your product, and the benefit of private-label products. Boyce is the founder and CEO of Avenue7Media.com and the co-author, with Rick Cesari, of The Amazon Jungle. Boyce is an entrepreneur and CEO with nearly 20 years of e-commerce and Amazon Marketplace experience. He founded Avenue7Media.com in 2019 and co-founded Dazadi.com in 2002. Avenue7Media harnesses the power of Amazon for product development, account management, and marketing on the U.S.'s largest e-commerce platform.Visual 1st Visual 1st is the premier global conference focused on the photo and video ecosystem. Mediaclip Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched! Start for FREEVisual 1st Visual 1st is the premier global conference focused on the photo and video ecosystem. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

Always Off Brand  Season 1 Ep 26 “Defending The Amazon Seller!” with Jason Boyce  9/22/2021  Co-Hosts Summer Jubelirer & Scott Ohsman welcome Jason Boyce, Founder & CEO of Avenue 7 Media and co-author of “The Amazon Jungle” to the show. Oh yea, he was a top 200 seller on Amazon for years.  We debate all the big questions facing Amazon big & small. Then another great “Hayley and the News.” Warning, you will learn and be entertained at the same time.  QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Guest Jason Boyce Founder & CEO of Avenue7 Media  Company - https://avenue7media.com/ LinkedIn - https://www.linkedin.com/in/jasonrboyce/ Twitter - @JasBoyce  Link: https://twitter.com/JasBoyce BOOK - “The Amazon Jungle” LINK to Amazon https://amzn.to/39nRxAQ Geekwire Day2 Podcast - https://www.geekwire.com/day2/   More Stuff & People Mentioned: Peak Design Viral Amazon Video - https://www.youtube.com/watch?v=HbxWGjQ2szQ Unybrands - https://unybrands.com/ Rick Cesari - https://rickcesari.com/ Freightos - https://www.freightos.com/ Marketplace Pulse - https://www.marketplacepulse.com/ Berlin Brands - https://www.berlin-brands-group.com/en Intrinsic - https://www.intrinsic.us/ Wreck It Ralph 2 Trailer - https://www.youtube.com/watch?v=_BcYBFC6zfY&t=27s HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 15 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Director of Ecommerce at a leading hydration brand, Hydralyte.  LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 25 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/ Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.

How to use Amazon, the worlds' largest and most perilous e-commerce marketplace, to dramatically increase sales. A best-selling author and keynote speaker on Amazon's opportunities and pitfalls explains!

Rick Cesari has been responsible for infomercial campaigns such as OxiClean, George Foreman Grill, Sonicare, and many other successful ones. In this episode, Rick gives some tips on marketing, and sales.

Rick Cesari is a prime example of how relationships and networking can source your continued success. Rick is a pioneer in how to build corporate brands and take them to the next level,  specializing in creating and implementing direct-to-consumer marketing plans that generate robust growth for both businesses and brands. By applying similar direct response strategies and video marketing he has been responsible for helping to create and market many well-known, iconic brands like The George Foreman Grill, OxiClean, Rug Doctor, and GoPro. After 25 years in the industry, he now offers his knowledge in the form of consultations and books. Let’s dive in and learn from the master how you can be building brands like GoPro and George Foreman Grills. Things you will learn in this episode: *[00:01 - 06:41] Opening Segment* * I introduce today’s guest, Rick Cesari * Pioneer in the D2C marketing industry for 25 years * Billions of dollars in sales * Be sure to check out guestio.com ( https://guestio.com/ ) and start booking * Rick gives us some background into his story * Born and raised in North of New York City * Impacted by the death of his father * College experience and path * Consuming knowledge about making money * From biology to marketing * Learning the basics of D2C *[06:42 - 16:49] The Opportunities of Direct Response Marketing* * Rick talks about being open to education * A love for reading * Learning from mentors * Learning the basics of Direct Marketing * You always know where your money is going * A measurable product * The beginning days of Direct Response * Rick’s story with his real estate mentor * Running successful ROI programs * Doing live seminars with a break out product * Turning a slanted grill into into the George Foreman * One of the most successful infomercials in history * 150M Units sold on the first run * Built on relationship * Asked to do marketing for other companies * A word from our sponsor *[16:40 - 24:31] Building Brands like GoPro and George Foreman Grills* * Rick talks about an opportunity that didn’t work out and why * The importance of testing the product * Finding small products that aren’t new * Finding products to advertise * Rick talks about finding GoPro * Rick talks about key relationships that built him up * The single source of success * Learning to develop relationships * Under promising and over delivering * 4 examples of relationships that helped in the long run *[24:32 - 31:37] Closing Segment* * Who you know or what you know? * Both are important - what you know is the foundation as and expertise * Attracting the who through networking * Rick’s practical advice for people who feel they are bad at networking * Looking for the people you need * Asking questions * ThE RaNdOm ROunD * How to engage with Rick * Links below * Final words *Tweetable Quotes:* “When you’re doing direct response marketing, any type of advertising you do is always measurable… Another word for it is called accountable advertising.” - Rick Cesari “I think one of the things that I’ve been able to do in my career is find products when they’re very small but they’re not brand new… What I’ve been able to do is take something small and put a magnifying glass to it through the direct response marketing.” - Rick Cesari “I would say relationships and networking have been the single source of my continued success.” - Rick Cesari *Resources Mentioned:* * The Amazon Jungle ( https://www.amazon.com/gp/product/1631952803 ) * Building Billion Dollar Brands ( https://www.amazon.com/Building-Billion-Dollar-Brands-Spectacular/dp/1599327023 ) Connect with Rick on LinkedIn ( https://www.linkedin.com/in/rickcesaridrtv/ ) , Twitter ( https://twitter.com/rickcesaridrtv?lang=en ) , and Facebook ( https://www.facebook.com/rickcesaridrtv/ ) or at rick@rickcesari.com. Go to https://rickcesari.com/ and start learning how to reel in clients. Did you love the value that we are putting out in the show? *LEAVE A REVIEW* and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischapel.com/makemypodcast ( https://travischappell.typeform.com/to/kmf5p4 ) and let my team make you your very own show! If you want to learn how to build YOUR network, check out my website a travischappell.com ( https://travischappell.com/ ).  You can connect with me on Facebook ( https://www.facebook.com/travis.chappell15 ) , Instagram ( https://www.instagram.com/travischappell/ ) , and Twitter ( https://twitter.com/traviscchappell?lang=en ). Be sure to join The Lounge ( https://www.facebook.com/groups/byncommunity ) to become part of the community that’s setting up REAL relationships that add value and create investments. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

"Rick has been a pioneer in the Direct to Consumer(D2C) marketing industry for over 25 years. He has used direct response strategies plus video marketing, to help build many iconic brands, products like, The Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf, The GoPro camera and many others. Rick’s strategies have helped grow four companies from start-ups to over a billion dollars in sales.

The Amazon Jungle cannot be traversed without proper planning, knowledge, and tools. The same goes for every entrepreneur who tries to make it big in its online platform counterpart. Rick Cesari joins John Livesay to talk about finding success in the vast jungle of the internet: Amazon. Rick stresses the power of storytelling in connecting with your target audience, particularly in the form of backstories and customer testimonials. He also explains how to take advantage of digital media and why enticing videos are much more desirable to Amazon buyers than simple text and pictures. Love the show? Subscribe, rate, review, and share! Here's How » Join The Successful Pitch community today: JohnLivesay.com John Livesay Facebook John Livesay Twitter John Livesay LinkedIn John Livesay YouTube

With Franchise Euphoria’s upcoming series: How to Build an Enduring and Long-Lasting Franchise, Josh thought it was fitting to call back to one of the podcast’s archived episodes from 2018 that features an interview with Rick Cesari, a brand guru and pioneer in brand-response advertising, who came on Franchise Euphoria to highlight best practices in building your brand identity.   Rick Cesari has been a pioneer in Brand Response advertising since the early 1990s. He helped create the concept of 'sell while you brand' and has been the force behind the creation of many of today's top consumer brands such as, The Juiceman, Sonicare, The Breadman, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from start-up to over a billion dollars in sales in just a few short years. He is the author of "Buy Now, Creative Marketing that gets Customers to Respond to You and Your Marketing," and his book, “Building Billion Dollar Brands,” debuted in Summer 2018 just after this interview was originally published.   Key Takeaways:  [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:49] Josh introduces today’s callback episode: Building Your Brand with Rick Cesari. [2:54] Josh welcomes Rick to Franchise Euphoria. [3:56] Rick has worked with several big-name companies, but they were not as large as they are today when Rick began working with them and using direct to consumer marketing. [5:12] Rick’s experience with DTC marketing started with his passion for health and nutrition where he conducted a live “infomercial” where there was a live audience listening to their presentation on juice; by the end of the 90-minute presentation, the audience was more than ready to buy. [7:24] His experience has shown that it is most effective to focus on the benefits of the product to the end user that you are trying to market to. [9:52] The difference between brand advertising and brand response is that there’s always some type of offer where you’re asking people to respond. You have to put out a promotion that gives them a reason to respond. [11:24] These concepts can be applied to service-based products as well, not just physical products. You can do this through authentic testimonials of happy customers. [18:20] There are some marketing basics Rick likes to implement such as starting and ending each ad with a brand logo. Also, advertising giveaways can help drive people towards your products. [20:17] Tactics for reaching and targeting consumers has changed somewhat over the years. While you can still reach a mass-audience through DTC marketing, there are many mediums that are cheaper and effective to reach directly to consumers. [22:45] The key to building any brand is finding your unique selling proposition and pushing it toward your audience. [24:04] Offering a very liberal money-back guarantee to get someone to try your product or service is a great way to grab the attention of your consumers. [26:12] The priority and lifeblood of any business is sales. Focusing on how you can get sales in the door will build your brand as your business is growing. [29:24] Most of your company’s branding happens after the sale which is formed based on the customer experience. [30:14] Rick’s book “Building Billion Dollar Brands” is coming out on August 1, which covers many of the topics discussed in today’s interview. [31:39] Now, Rick still works on “fun,” hands-on projects with companies to build their brand, but mostly focuses his time on writing and speaking about brand building. [34:57] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@indyfranchiselaw.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.rickcesari.com Building Billion Dollar Brands (Rick’s book on Amazon) indyfranchiselaw.com/podcast/building-brand-rick-cesari

Looking for a powerful way to market your products to your target audience? According to video marketing expert, Rick Cesari, customers retain 95% of marketing messages delivered by video, compared to only 10% delivered in written content.                   In this episode, Rick Cesari — Direct Response Video Pioneer and best selling author of Buy Now, Creative Marketing that gets Customers to Respond to You and Your Marketing — delves into the power of video marketing to grow your brand.    As a specialist in direct response video advertising and digital marketing, Rick has helped to build up a wealth of iconic brands, including Sonicare, The George Foreman Grill, OxiClean, and Rug Doctor.   In this episode we discuss:   What video marketing can achieve for your business Which video technology you need to get started quickly How to create powerful and persuasive marketing videos #WorktheSystembook#BusinessPerformanceArchitect#JoshFonger#Makemoreworkless#certificationprogramforbusinessconsultants#JoshFongerandSamCarpenter#Joshspeaking#documentyourworkproceduresnow#JoshFongerSmallBusinessSpeaker#systemizeyourbizin2021#videomarketing#videomarketingtips#videomarketingstrategy#videomarketingexpert#videomarketingforbusiness#videomarketingadvice#rickcesari#directresponsemarketing#directresponseadvertising#videomarketingideas#videomarketingsolutions#videomarketingfacts

Jason Boyce is an entrepreneur, author, Amazon aficionado, and the Founder and CEO of the product marketing agency Avenue7Media. He is an e-commerce expert with almost two decades of experience under his belt, and he uses the power of Amazon, social media, and digital advertising to launch products, boost sales, and build brands through Avenue7Media.  In addition to this, Jason also serves as a CEO Advisory Board Member for Inc. CEO Project, as well as an Advisory Council Member for Prosper Show. To top it all off, Jason co-authored The Amazon Jungle, a highly-rated guide for Amazon sellers, with Rick Cesari. In this episode… Do you want to build your Amazon business but are frustrated with Amazon's poor treatment of its third-party sellers? Are you looking for effective strategies that will help you lead your company to success in spite of your love/hate relationship with Amazon? If so, this episode of Amazing Exits is a must-listen! Jason Boyce is an entrepreneur, author, and e-commerce/Amazon expert with almost 20 years of hard-won experience to boast. However, even an expert and long-time Amazon seller like Jason can occasionally get frustrated with Amazon entrepreneurship. Thankfully, Jason's turbulent relationship with Amazon hasn't deterred him from thriving on its platform—and today he's here to share the tips and tricks that have helped him prosper on Amazon's platform for so many years. In this episode of Amazing Exits, Kellianne Fedio and Paul Miller sit down with Jason Boyce, the Founder and CEO of Avenue7Media, to discuss navigating the “jungle” of Amazon selling. Listen in as Jason talks about developing his Amazon expertise, serving in the U.S. Marine Corp, and writing a best-selling book with esteemed marketing legend Rick Cesari. Stay tuned for more!

Rick Cesari is a direct response marketing trailblazer, best-selling author, keynote speaker, and esteemed consultant. He was the very first person to build a national brand using direct response TV marketing and has since grown a plethora of brands—like Juiceman® Juice Extractor, Sonicare®, Clarisonic, and OxiClean—into household names. Currently, Rick is the Chief Marketing Officer at Direct Branding, an omni-channel branding and marketing company that uses engaging videos to help companies build their brand's presence and generate sales. Not only that, but he recently released his fourth book, The Amazon Jungle: The Truth About Amazon, The Seller's Survival Guide for Thriving on the World's Most Perilous E-Commerce Marketplace. In this episode… Do you ever feel like you're spinning your wheels as an Amazon entrepreneur? In other words, are you spilling blood, sweat, and tears for your business, but not reaping the benefits you expected? You're certainly not alone—and this episode is calling your name. Rick Cesari has been through it all: underwhelming exits, national success and recognition, career confusion, lucky timing, and everything else in between. However, after more than 25 years in the turbulent and fickle direct response marketing industry, business is still booming for him as an advertiser, consultant, author, and speaker. So, what's Rick's secret sauce for success—and how can you emulate his strategies in your own business? In this episode of Amazing Exits, Kellianne Fedio and Paul Miller sit down with Rick Cesari, one of the world's first direct response marketers and the Chief Marketing Officer at Direct Branding, to share the ups and downs of Rick's incredible career. Tune in as Rick reveals his best-kept tips and tricks for digital marketing, Amazon entrepreneurship, and brand building that will boost your conversion rates and skyrocket your sales today. Stay tuned!

Let's be real here. Amazon is dangerous to 3rd-party sellers. We are not dealing with a cuddly, friendly colleague. We are dealing with a shark-like, dangerous entity.  On the other hand, as one of our guests today said, “If you're not on Amazon, you're not on the internet.” On top of that, it doesn't take a business genius to see that eCommerce growth in 2020 has simply exploded. Huge opportunity - and also big threats.  So if we need to be on Amazon to be visible in eCommerce but Amazon is dangerous to sellers, what do we do? How do we square that circle? Fortunately, there are some clear answers. To guide Amazon sellers through the rapids, we have a direct-to-consumer dream team: Jason  Boyce is the founder of Avenue 7 Media, an Amazon agency,  and a former top 200 amazon seller for 17 years, with many 8-figure sales years.  Rick Cesari was direct to consumer marketing legend behind the Go-Pro camera and the George Foreman Grill, each of which became a Billion-dollar brand on the back of his groundbreaking TV work.  Together, we not only highlight the dangers of Amazon selling; we give an overarching solution that is not just a hack; it's a strategy and set of principles that should enable us as Amazon sellers to stay ahead of the shark and take advantage of the amazing current eCommerce opportunities.     You'll Learn: 5 Strategies for building a great brand How to "always listen" The process to find Blue Ocean 5 Essential steps for finding a winning product The importance of validating the product Updates about Amazon margin How to make the listings do better  

Let's be real here. Amazon is dangerous to 3rd-party sellers. We are not dealing with a cuddly, friendly colleague. We are dealing with a shark-like, dangerous entity.  On the other hand, as one of our guests today said, “If you're not on Amazon, you're not on the internet.” On top of that, it doesn't take a business genius to see that eCommerce growth in 2020 has simply exploded. Huge opportunity - and also big threats.  So if we need to be on Amazon to be visible in eCommerce but Amazon is dangerous to sellers, what do we do? How do we square that circle? Fortunately, there are some clear answers. To guide Amazon sellers through the rapids, we have a direct-to-consumer dream team: Jason  Boyce is the founder of Avenue 7 Media, an Amazon agency,  and a former top 200 amazon seller for 17 years, with many 8-figure sales years.  Rick Cesari was direct to consumer marketing legend behind the Go-Pro camera and the George Foreman Grill, each of which became a Billion-dollar brand on the back of his groundbreaking TV work.  Together, we not only highlight the dangers of Amazon selling; we give an overarching solution that is not just a hack; it's a strategy and set of principles that should enable us as Amazon sellers to stay ahead of the shark and take advantage of the amazing current eCommerce opportunities.     You'll Learn: 5 Strategies for building a great brand How to "always listen" The process to find Blue Ocean 5 Essential steps for finding a winning product The importance of validating the product Updates about Amazon margin How to make the listings do better  

Let's be real here. Amazon is dangerous to 3rd-party sellers. We are not dealing with a cuddly, friendly colleague. We are dealing with a shark-like, dangerous entity.  On the other hand, as one of our guests today said, “If you're not on Amazon, you're not on the internet.” On top of that, it doesn't take a business genius to see that eCommerce growth in 2020 has simply exploded. Huge opportunity - and also big threats.  So if we need to be on Amazon to be visible in eCommerce but Amazon is dangerous to sellers, what do we do? How do we square that circle? Fortunately, there are some clear answers. To guide Amazon sellers through the rapids, we have a direct-to-consumer dream team: Jason  Boyce is the founder of Avenue 7 Media, an Amazon agency,  and a former top 200 amazon seller for 17 years, with many 8-figure sales years.  Rick Cesari was direct to consumer marketing legend behind the Go-Pro camera and the George Foreman Grill, each of which became a Billion-dollar brand on the back of his groundbreaking TV work.  Together, we not only highlight the dangers of Amazon selling; we give an overarching solution that is not just a hack; it's a strategy and set of principles that should enable us as Amazon sellers to stay ahead of the shark and take advantage of the amazing current eCommerce opportunities.     You'll Learn: The dangers in Amazon and how you need a strategy How to pick a product The importance of storytelling in branding How Puria made it on Amazon How to beat Amazon in their own PL game    

Let's be real here. Amazon is dangerous to 3rd-party sellers. We are not dealing with a cuddly, friendly colleague. We are dealing with a shark-like, dangerous entity.  On the other hand, as one of our guests today said, “If you're not on Amazon, you're not on the internet.” On top of that, it doesn't take a business genius to see that eCommerce growth in 2020 has simply exploded. Huge opportunity - and also big threats.  So if we need to be on Amazon to be visible in eCommerce but Amazon is dangerous to sellers, what do we do? How do we square that circle? Fortunately, there are some clear answers. To guide Amazon sellers through the rapids, we have a direct-to-consumer dream team: Jason  Boyce is the founder of Avenue 7 Media, an Amazon agency,  and a former top 200 amazon seller for 17 years, with many 8-figure sales years.  Rick Cesari was direct to consumer marketing legend behind the Go-Pro camera and the George Foreman Grill, each of which became a Billion-dollar brand on the back of his groundbreaking TV work.  Together, we not only highlight the dangers of Amazon selling; we give an overarching solution that is not just a hack; it's a strategy and set of principles that should enable us as Amazon sellers to stay ahead of the shark and take advantage of the amazing current eCommerce opportunities.     You'll Learn: The dangers in Amazon and how you need a strategy How to pick a product The importance of storytelling in branding How Puria made it on Amazon How to beat Amazon in their own PL game    

Jason Boyce, a seasoned entrepreneur and nationally recognized expert on Amazon, is considered one of the world's leading advocates for Amazon.com Third-Party Sellers. He is the Founder and CEO of Avenue 7 Media, LLC, a seller management group that harnesses the power of Amazon for direct to consumer product brands. His new book, co-authored with Rick Cesari, is titled The Amazon Jungle, and it offers strategies for sellers to succeed on the America's largest marketplace. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find us on Apple at tonydurso.com/apple or tonydurso.com.

Jason Boyce, a seasoned entrepreneur and nationally recognized expert on Amazon, is considered one of the world's leading advocates for Amazon.com Third-Party Sellers. He is the Founder and CEO of Avenue 7 Media, LLC, a seller management group that harnesses the power of Amazon for direct to consumer product brands. His new book, co-authored with Rick Cesari, is titled The Amazon Jungle, and it offers strategies for sellers to succeed on the America's largest marketplace. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find us on Apple at tonydurso.com/apple or tonydurso.com.

Jason Boyce, a seasoned entrepreneur and nationally recognized expert on Amazon, is considered one of the world's leading advocates for Amazon.com Third-Party Sellers. He is the Founder and CEO of Avenue 7 Media, LLC, a seller management group that harnesses the power of Amazon for direct to consumer product brands. His new book, co-authored with Rick Cesari, is titled The Amazon Jungle, and it offers strategies for sellers to succeed on the America's largest marketplace. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find us on Apple at tonydurso.com/apple or tonydurso.com.

Jason Boyce, a seasoned entrepreneur and nationally recognized expert on Amazon, is considered one of the world’s leading advocates for Amazon.com Third-Party Sellers. He is the Founder and CEO of Avenue 7 Media, LLC, a seller management group that harnesses the power of Amazon for direct to consumer product brands. His new book, co-authored with Rick Cesari, is titled The Amazon Jungle, and it offers strategies for sellers to succeed on the America's largest marketplace. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find us on Apple at tonydurso.com/apple or tonydurso.com.

Jason Boyce, a seasoned entrepreneur and nationally recognized expert on Amazon, is considered one of the world's leading advocates for Amazon.com Third-Party Sellers. He is the Founder and CEO of Avenue 7 Media, LLC, a seller management group that harnesses the power of Amazon for direct to consumer product brands. His new book, co-authored with Rick Cesari, is titled The Amazon Jungle, and it offers strategies for sellers to succeed on the America's largest marketplace. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find us on Apple at tonydurso.com/apple or tonydurso.com.

Jason Boyce, a seasoned entrepreneur and nationally recognized expert on Amazon, is considered one of the world's leading advocates for Amazon.com Third-Party Sellers. He is the Founder and CEO of Avenue 7 Media, LLC, a seller management group that harnesses the power of Amazon for direct to consumer product brands. His new book, co-authored with Rick Cesari, is titled The Amazon Jungle, and it offers strategies for sellers to succeed on the America's largest marketplace. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find us on Apple at tonydurso.com/apple or tonydurso.com.

Jason Boyce, a seasoned entrepreneur and nationally recognized expert on Amazon, is considered one of the world’s leading advocates for Amazon.com Third-Party Sellers. He is the Founder and CEO of Avenue 7 Media, LLC, a seller management group that harnesses the power of Amazon for direct to consumer product brands. His new book, co-authored with Rick Cesari, is titled The Amazon Jungle, and it offers strategies for sellers to succeed on the America's largest marketplace. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find us on Apple at tonydurso.com/apple or tonydurso.com.

Rick Cesari, the infomercial guru behind Billy Mays OxiClean, the George Foreman Grill, Sonicare and GoPro, explores the power of telling your origin story in your online videos to sell almost anything. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Rick Cesari is 63 years old and a long time colleague and friend - and we had some catching up to do since we were both Pioneers of the direct response industry in the '90s.  Rick is best known for his Brand Response strategies to help build many iconic brands such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others.  The author of “Buy Now, Creative Marketing that Gets Customers to Respond to You and Your Marketing“, Building Billion Dollar Brands. Edited from the original 2-hour conversation.

Rick Cesari, a pioneer in video marketing for brands from George Foreman and OxiClean to GoPro, joins host Jim Karrh with tips for influencing customers through compelling stories on video.

Money Answers & Billion $ Brands on The Tony DUrso Show with Jordan Goodman & Rick Cesari. Jordan Goodman is America's Money Answers Man because he has been answering financial questions for over 40 years. He has written 13 books & is host of the Money Answers show on VoiceAmerica Business & is a frequent guest on radio and TV shows across the country. Rick Cesari has been a pioneer in Brand Response advertising since the early 90's. He helped create the concept of “sell while you brand” & has been the force behind the creation of many of today's iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean & many others. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or play on Apple Podcasts.

Money Answers & Billion $ Brands on The Tony DUrso Show with Jordan Goodman & Rick Cesari. Jordan Goodman is America's Money Answers Man because he has been answering financial questions for over 40 years. He has written 13 books & is host of the Money Answers show on VoiceAmerica Business & is a frequent guest on radio and TV shows across the country. Rick Cesari has been a pioneer in Brand Response advertising since the early 90's. He helped create the concept of “sell while you brand” & has been the force behind the creation of many of today's iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean & many others. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or play on Apple Podcasts.

Money Answers & Billion $ Brands on The Tony DUrso Show with Jordan Goodman & Rick Cesari. Jordan Goodman is America's Money Answers Man because he has been answering financial questions for over 40 years. He has written 13 books & is host of the Money Answers show on VoiceAmerica Business & is a frequent guest on radio and TV shows across the country. Rick Cesari has been a pioneer in Brand Response advertising since the early 90's. He helped create the concept of “sell while you brand” & has been the force behind the creation of many of today's iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean & many others. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or play on Apple Podcasts.

Money Answers & Billion $ Brands on The Tony DUrso Show with Jordan Goodman & Rick Cesari. Jordan Goodman is America's Money Answers Man because he has been answering financial questions for over 40 years. He has written 13 books & is host of the Money Answers show on VoiceAmerica Business & is a frequent guest on radio and TV shows across the country. Rick Cesari has been a pioneer in Brand Response advertising since the early 90's. He helped create the concept of “sell while you brand” & has been the force behind the creation of many of today's iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean & many others. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or play on Apple Podcasts.

Money Answers & Billion $ Brands on The Tony DUrso Show with Jordan Goodman & Rick Cesari. Jordan Goodman is America's Money Answers Man because he has been answering financial questions for over 40 years. He has written 13 books & is host of the Money Answers show on VoiceAmerica Business & is a frequent guest on radio and TV shows across the country. Rick Cesari has been a pioneer in Brand Response advertising since the early 90's. He helped create the concept of “sell while you brand” & has been the force behind the creation of many of today's iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean & many others. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or play on Apple Podcasts.

If you've heard of the brands OxiClean, Sonicare, or GoPro, well then, you've seen the marketing brilliance of this episode's guest, Rick Cesari. Rick is a direct response advertising and marketing veteran who took the Juiceman Juicer to $75 million in sales in just four years. He then brought us the George Foreman Grill and many other top brands. If you sell or market anything, this podcast is for you.

Rick has been a pioneer in the Direct to Consumer(D2C) marketing industry since the early 90's He has used direct response strategies to help build many iconic brands, products like, The Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and The GoPro camera and many others. Rick's strategies have helped grow four companies from start-ups to over a billion dollars in sales. These case studies are outlined in his newest book, Building Billion Dollar Brands, is now available on Amazon.

Join Tony DUrso, Host of The Spotlight as he interviews Rick Cesari: Video Marketing & Branding Expert! Rick Cesari helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. His upcoming book Building Billion Dollar Brands puts valuable knowledge of the big brands into the hands of inventors, small business owners, entrepreneurs, Amazon sellers and others to help create innovative, successful marketing campaigns. A bestselling author, speaker, consultant, and marketing & brand strategy guru, Rick is bringing his expertise to us today to talk branding, video marketing and more. Join us on The Spotlight with Tony DUrso on the Voice America Influencers Platform!

Join Tony DUrso, Host of The Spotlight as he interviews Rick Cesari: Video Marketing & Branding Expert! Rick Cesari helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. His upcoming book Building Billion Dollar Brands puts valuable knowledge of the big brands into the hands of inventors, small business owners, entrepreneurs, Amazon sellers and others to help create innovative, successful marketing campaigns. A bestselling author, speaker, consultant, and marketing & brand strategy guru, Rick is bringing his expertise to us today to talk branding, video marketing and more. Join us on The Spotlight with Tony DUrso on the Voice America Influencers Platform!

Join Tony DUrso, Host of The Spotlight as he interviews Rick Cesari: Video Marketing & Branding Expert! Rick Cesari helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. His upcoming book Building Billion Dollar Brands puts valuable knowledge of the big brands into the hands of inventors, small business owners, entrepreneurs, Amazon sellers and others to help create innovative, successful marketing campaigns. A bestselling author, speaker, consultant, and marketing & brand strategy guru, Rick is bringing his expertise to us today to talk branding, video marketing and more. Join us on The Spotlight with Tony DUrso on the Voice America Influencers Platform!

Join Tony DUrso, Host of The Spotlight as he interviews Rick Cesari: Video Marketing & Branding Expert! Rick Cesari helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. His upcoming book Building Billion Dollar Brands puts valuable knowledge of the big brands into the hands of inventors, small business owners, entrepreneurs, Amazon sellers and others to help create innovative, successful marketing campaigns. A bestselling author, speaker, consultant, and marketing & brand strategy guru, Rick is bringing his expertise to us today to talk branding, video marketing and more. Join us on The Spotlight with Tony DUrso on the Voice America Influencers Platform!

Join Tony DUrso, Host of The Spotlight as he interviews Rick Cesari: Video Marketing & Branding Expert! Rick Cesari helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. His upcoming book Building Billion Dollar Brands puts valuable knowledge of the big brands into the hands of inventors, small business owners, entrepreneurs, Amazon sellers and others to help create innovative, successful marketing campaigns. A bestselling author, speaker, consultant, and marketing & brand strategy guru, Rick is bringing his expertise to us today to talk branding, video marketing and more. Join us on The Spotlight with Tony DUrso on the Voice America Influencers Platform!

I'm convinced that the most successful eCommerce companies in the years to come will be those who build a brand.   Building a community, telling a brand story that resonates, building products that people are passionate about, differentiating from the competition - all are part of what it asked to build a successful brand. Companies that just learn a few tricks and tactics to sell more on Amazon or those that rely on just a few google traffic hacks, or those who only sell products that are available from other sellers are in a much weaker position than those who build a brand. That's why I was super excited to bring on the show a brand building powerhouse like Rick Cesari. Rick has been involved with some pretty stellar brands over the years including the George Foreman Grill, GoPro Cameras, Sonicare Toothbrush, Oxiclean and others. He knows what it takes to position and market a product to make turn it into a massive winner.   Here's a look at what we cover: Using direct response ads principles and building a brand at the same time. Tips to building a great brand including feedback loops, crafting a USP, getting to the benefit and more.  Learn how Rick helped the Juiceman brand go head-to-head with Krups and Braun and generate $75 million in sales in just 4 years. How to differentiate.  We both love Sally Hogshead's quote “Different is better than better.” Tips for great videos.  One of our favorite topics and an area that Rick is an expert in.  We talk about what makes for a great video.  Using Ricks brand-building and marketing tips on Amazon. Plus more

In this episode, we hear from video marketing expert Rick Cesari. Rick has actually helped major brands like GoPro and George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. His book Building Billion Dollar Brands aims to put valuable knowledge of the big brands into the hands of inventors, small business owners, entrepreneurs, Amazon sellers and others to help create innovative, successful marketing campaigns. A bestselling author – Buy Now and now Building Billion Dollar Brands, speaker, consultant, and marketing & brand strategy guru, Rick is bringing his expertise to us today to talk branding, marketing and storytelling with video.