Podcasts about rise25

Jason Smith is the Owner and CEO of Spotlight Social Advertising, LLC, a company specializing in creating high-converting social media campaigns on platforms like Facebook and Instagram. Founded in 2016, the agency has grown to manage robust campaigns across various social media platforms, primarily focusing on e-commerce clients. Prior to his venture into digital marketing, Jason served as a Los Angeles police officer for 13 years.In this episode…Selling a high-ticket offer through social media ads might seem impossible, but it doesn't have to be. What separates campaigns that convert from those that just burn cash?According to Jason Smith, a seasoned paid social strategist, high-ticket offers can thrive with cold audiences if you build deep, customized funnels that mirror the buyer journey. He highlights how tailoring ad copy, creative, and targeting at every stage — from first impression to checkout — drives conversions, even for $10K products. This strategy, backed by a 91x ROAS case study, shows the power of full-funnel thinking. From top-of-funnel awareness to bottom-of-funnel urgency, each piece must speak directly to where the customer is in their decision process.In this episode of the Truth About Social Ads, Jason Smith, Owner and CEO of Spotlight Social Advertising, is interviewed by Dr. Jeremy Weisz of Rise25 to discuss how to convert cold traffic into high-ticket buyers. Jason shares his multi-phase ad strategy, explains why personalization at each stage is critical, and reveals how to time scarcity and urgency. Jason also provides insights on spotting and fixing common funnel mistakes.

Scott Kabat is the Founding Partner and CEO of 621 Consulting, which provides fractional marketing leadership to help companies accelerate growth and navigate strategic transitions. With a team of over 350 seasoned marketers, 621 Consulting offers services, including go-to-market planning, demand generation, revenue operations, and brand positioning. Before founding 621, Scott held executive roles such as CMO at One Medical and Prezi, led the launch of Flip Video (acquired by Cisco), co-founded the edtech startup Knowmia, and held marketing positions at Cisco and Clorox.  In this episode… In today's competitive landscape, building a brand that stands out isn't just about flashy campaigns; it's about challenging the status quo and forging deeper connections with customers. But how do companies navigate this process while assembling the right marketing leadership to scale effectively? According to Scott Kabat, a seasoned marketing strategist and entrepreneur, the key lies in crafting a clear challenger narrative that resonates emotionally while delivering simplicity and value. He highlights that too many companies get trapped in complexity, diluting their message and missing their moment. By focusing on what makes a brand likable in an otherwise unlikable category, leaders can differentiate themselves and inspire loyalty. Scott also emphasizes the growing importance of fractional marketing teams in bridging skill gaps and providing strategic direction during pivotal growth phases. In this episode, John Corcoran sits down with Scott Kabat, Founding Partner and CEO of 621 Consulting, to discuss building challenger brands and leading fractional marketing teams. They explore how to align brand storytelling with business strategy, the benefits of fractional CMOs, and why marketers need to embrace experimentation. Scott also shares how his early career experiences shaped his leadership philosophy.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Many business owners set ambitious goals but struggle to achieve consistent results. Often, the missing ingredient isn't motivation — it's systems. Without clear processes and the right tools, even the most driven professionals can find themselves overwhelmed, misaligned, or spinning their wheels. John Corcoran tackles this issue head-on by emphasizing the importance of developing repeatable systems to build discipline and scale sustainably. Drawing inspiration from Atomic Habits by James Clear, John shares how he's applied simple, effective strategies to automate key business functions — such as using ActiveCampaign to build educational email sequences that nurture leads automatically. He also highlights the value of documenting every company process, crediting Adi Klevit of Business Success Consulting Group for helping companies create SOPs that enable smooth delegation and operational resilience. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen interviews John Corcoran, Co-founder of Rise25, about the systems, habits, and relationships that support business growth. John discusses how to build stronger habits, the value of marketing automation, the role of process documentation, and the growing need for genuine human interaction in the AI era.

Zahoor Kareem is the Co-founder of K&L Capital, a private investment firm that acquires and grows small to midsized non-tech businesses. With a background spanning logistics, franchising, and business services, Zahoor focuses on building sustainable companies that thrive beyond their original owners. Over the years, he has led multiple successful acquisitions and divestitures, bringing operational excellence and long-term value to each venture. Zahoor is passionate about empowering teams, creating enduring businesses, and giving back through thoughtful entrepreneurship. In this episode… What does it really take to thrive in the high-stakes world of business acquisitions and franchise operations? Many entrepreneurs jump in, only to face unexpected pitfalls, rising costs, or the harsh reality of customer concentration. So, how can you build businesses that not only survive but scale successfully across industries? According to Zahoor Kareem, a seasoned entrepreneur and acquisitions expert, success comes from focusing on businesses with clear, simple operating models and opportunities for improvement. He highlights the importance of balancing hands-on involvement in the early stages with long-term systems that allow the business to thrive without the owner. This approach reduces dependency risks and builds sustainable growth. Zahoor also emphasizes learning from past mistakes, quickly identifying deals worth pursuing, and maintaining a deep commitment to taking care of the people inside the business. In this episode, host John Corcoran sits down with Zahoor Kareem, Co-founder of K&L Capital, to discuss what it takes to succeed in franchises and acquisitions. They explore Zahoor's approach to evaluating deals, building resilient teams, and overcoming hidden challenges. Zahoor also shares insights on transitioning into new industries and creating businesses centered on long-term value.

As we reflect on where we've been and where God is leading us next, Pastor Fred brings a powerful message called Wrap Up, Roll On. Rooted in Romans 15:14-22, we'll celebrate God's faithfulness and look forward with purpose and hope.

Jason Smith is the Owner and CEO of Spotlight Social Advertising, LLC, a company specializing in creating high-converting social media campaigns on platforms like Facebook and Instagram. Founded in 2016, the agency has grown to manage robust campaigns across various social media platforms, primarily focusing on e-commerce clients. Prior to his venture into digital marketing, Jason served as a Los Angeles police officer for 13 years.In this episode…Are your Facebook ads underperforming and not meeting your return on ad spend expectations? Many business owners face the same challenges: pumping money into ads and expecting instant wins. But is the real issue with your targeting, messaging, or something deeper?According to Jason Smith, a seasoned expert in paid social advertising, the biggest issue is often unrealistic expectations. He explains that many brands expect ads to generate immediate revenue without fully understanding the complexity behind the platform. He highlights how poor testing practices and misaligned audience segmentation lead to wasted ad spend and low engagement. The key to success, Jason emphasizes, lies in deeply understanding your customers' journey and tailoring creative to meet them where they are. With testing, segmentation, and realistic timelines, ad performance can improve significantly.In this episode of Truth About Social Ads, Jason Smith, Owner and CEO of Spotlight Social Advertising, is interviewed by Chad Franzen of Rise25, to discuss why Facebook ads underperform and how to fix them. Jason discusses common misconceptions about ad spend, the dangers of audience overlap, and how vanity metrics can mislead decision-making. He also provides insights into media efficiency, ad copy, and when you should hire an agency.

Jason Smith is the Owner and CEO of Spotlight Social Advertising, LLC, a company specializing in creating high-converting social media campaigns on platforms like Facebook and Instagram. Founded in 2016, the agency has grown to manage robust campaigns across various social media platforms, primarily focusing on e-commerce clients. Prior to his venture into digital marketing, Jason served as a Los Angeles police officer for 13 years.In this episode…When the stakes are life and death, every decision counts, and every detail matters. What happens when someone with that kind of high-pressure training takes on the world of digital marketing? Can lessons from the streets translate into results in the boardroom?According to Jason Smith, a former law enforcement officer with extensive experience navigating the high-stress environments of Los Angeles, the answer is yes. He highlights that the skills developed on the job — like staying calm under pressure, attention to detail, and resilience — have been critical in building a successful marketing agency. That mindset has allowed him to create systems that consistently deliver strong results for clients. Jason also emphasizes the importance of teamwork and customer perspective, noting that his agency meticulously tests every version of ad creative rather than relying solely on platform algorithms.In this episode of Truth About Social Ads, Jason Smith, Owner and CEO of Spotlight Social Advertising, is interviewed by Chad Franzen of Rise25 to talk about his journey from police officer to digital marketing expert. He shares how a near-death experience pushed him toward a new career, the moment he realized Facebook ads could be life-changing, and why his manual testing process gives clients an edge. Jason also provides insights into building trust with clients and the power of community.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Facing difficult conversations, building genuine connections, and tackling unpleasant tasks are everyday struggles in both business and life. Whether it's avoiding friction, procrastinating on necessary work, or feeling inauthentic while networking, these challenges can hinder personal and professional growth. How can individuals push through discomfort and develop meaningful, value-driven relationships? John Corcoran, a seasoned entrepreneur and podcast host, shares practical strategies to overcome these obstacles. He emphasizes the importance of authentic networking, offering tips on providing genuine value to others rather than being self-serving. He also introduces the concept of "swallowing the frog," which encourages tackling unpleasant but necessary tasks head-on. To streamline business operations, John recommends using tools like PandaDoc for efficient contract management and highlights the value of documenting systems to enhance productivity. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen interviews John Corcoran, Co-founder of Rise25, about effective networking, productivity, and overcoming professional hurdles. John shares insights on building meaningful connections, using digital tools for efficiency, and developing resilience through difficult conversations. He also discusses impactful books and insightful podcasts, offering valuable lessons on raising well-grounded children and mastering effective business systems.

V Spehar is an award winning digital journalist, TikTok personality and podcaster. Spehar launched UnderTheDeskNews with the aim to make news media less intimidating and easier to understand and rapidly amassed a collective 4 million subscribers to their various social media platforms.Their original reporting has won them one on one interviews with Vice President Kamala Harris, President Biden, President Obama, Sec. Buttigeig, Sec. Austin, Sec. Blinken as well as several members of the House & Senate. They covered the 2024 DNC as the official digital streamer, the Paris Olympics in partnership with TikTok. In addition they have lent their talents in reporting to serve as a field correspondent and host for LATimes, Washington Post, and NBC News.V has received a special achievement Webby for their concise and compassionate reporting and was a finalist for a GLAAD media award. They were named a MediaWise Ambassador by the Poynter Institute and a RISE25 ambassador for digital excellence by Mozilla.They currently host the podcast “American Fever Dream” with Betches media, release a twice weekly Substack, and dozens of short form video explainers on the day's news in a kind way from a safe space, and are working on a book with Zando Publishing to be released early 2026.

Chris Farkas is the President of EmergencyKits.com, a company that provides high-quality emergency preparedness kits and supplies for individuals, families, schools, businesses, government organizations, first responders, and the US Military. In January 2025, as Manager of Second Mountain Holdings, LLC, Chris led the acquisition of EmergencyKits.com, aiming to support its growth and innovation in the emergency preparedness sector. Under his leadership, the company continues to operate from its headquarters in Simi Valley, California, maintaining its commitment to quality and customer service. In this episode… Leaving behind a long-time business can feel like a failure. But sometimes, it's the first step toward alignment. After nearly two decades building a consulting firm, one entrepreneur chose to walk away, not because it wasn't successful, but because it no longer lit him up. What happens when you decide to start over and build something that reflects your values and vision? According to Chris Farkas, a seasoned entrepreneur with deep roots in supply chain and software, starting over meant buying a business that aligned with both his skills and sense of purpose. He highlights how acquiring an e-commerce company with a mission gave him the chance to apply his operational expertise to a meaningful product. This approach not only revitalized his energy but also offered scalable opportunities for impact. Chris explains how being burned out pushed him to seek simplicity in business models, and how owning a product-based business gave him the hands-on control he had been missing. His story is a blueprint for reinventing your career on your own terms. In this episode, John Corcoran sits down with Chris Farkas, President of EmergencyKits.com, to talk about building a purpose-driven e-commerce business after burnout. They discuss his transition from consulting to owning a product business, how he chose the right company to acquire, and the mindset shift required to step back from something you've built. Chris also shares lessons from past failures and how he's using them to fuel his current success.

Olga Svitelska is the Founding Partner and Chief Operating Officer of Wunderdogs, a brand consultancy that partners with companies to elevate their creative strategies through comprehensive approaches in strategy, design, and technology. Since joining Wunderdogs, Olga has played a pivotal role in guiding the company's collaborations with over 140 start-ups and 30 venture capital firms, all aiming to address global challenges with innovative solutions. Under her leadership, Wunderdogs has received multiple accolades, including awards for outstanding client work in brand design and digital platforms. In this episode… Breaking through the noise is one of the biggest challenges for early-stage start-ups, especially when trying to attract investors. How can a company with a complex product or deep tech solution communicate its value clearly and compellingly enough to raise millions? According to Olga Svitelska, a seasoned brand strategist, the key is clarity through storytelling. She highlights that many start-ups struggle not because their ideas lack merit but because they can't express their value in a language investors understand. Olga emphasizes the importance of strong brand foundations, clear positioning, messaging, and identity in dramatically improving a start-up's fundraising success. In this episode, host John Corcoran speaks with ​Olga Svitelska, Founding Partner and Chief Operating Officer of Wunderdogs, to discuss how start-ups can raise millions through strategic branding. They explore how to bridge the gap between tech and storytelling, how Olga transitioned from fashion to branding, and why AI is a tool, not a replacement for creativity. ​Olga Svitelska also shares lessons from working under President Zelensky earlier in her career.

Eric Evans is the CEO of HyperTarget Marketing, a performance marketing agency specializing in generating leads for industry sectors such as legal, insurance, and financial services. He is also the Co-founder and CEO of Pipes.AI, an AI-powered sales engagement platform that automates and optimizes lead follow-up processes. With a background in performance marketing and technology development, Eric builds innovative solutions that transform how businesses connect with customers to drive conversions. He is also a member of EO Austin.  Scott Thomas is the Founder and Chief Experience Officer of MODintelechy, a data-driven B2B agency specializing in digital customer experiences. With nearly 30 years of experience in B2B lead generation, he has collaborated with industry leaders like AT&T, Bank of America, and Dell. Scott has shared insights through publications, like Texas CEO, Magazine and speaking engagements, including the Integrated Marketing Summit. He is also a board member of the communications division at EO Austin. In this episode… Starting a business is an exciting but overwhelming journey filled with uncertainty. Many entrepreneurs struggle with knowing when to take the leap, how to scale effectively, and where to find support during tough times. Without a strong network or guidance, navigating these challenges can feel isolating. Where can business owners find resources, mentorship, and community? Scott Thomas and Eric Evans, experienced entrepreneurs and members of Entrepreneurs' Organization (EO) Austin, emphasize the importance of mentorship, peer support, and continuous learning. They highlight how EO Austin fosters a strong entrepreneurial community, offering forums for sharing struggles and triumphs, networking events, and access to industry leaders who have been through similar challenges. By tapping into these resources, entrepreneurs can gain clarity, make smarter business decisions, and maintain their mental well-being. In this episode, Chad Franzen of Rise25 interviews Scott Thomas, Founder and Chief Experience Officer of MODintelechy, and Eric Evans, CEO of HyperTarget Marketing, about the impact of community and mentorship in entrepreneurship. Scott and Eric discuss their personal journeys, the lessons they've learned through EO Austin, and how the organization has helped them navigate challenges.

Looking for expert support in your podcasting journey? Rise25 specializes in comprehensive podcast management and podcast launch support, ensuring you can focus solely on conducting great interviews. With effective time management systems in place, their team handles all the post-interview work to keep your show running smoothly. Their proven methods help podcasters maintain consistent quality content creation.Dr. Jeremy Weisz has founded multiple businesses, ranging from a health supplement business to a chiropractic and massage business, and is now running a successful digital agency that helps companies build life-changing relationships. Since 2008, Jeremy has been featuring top entrepreneurs through video interviews. These include founders and CEOs from companies such as Pixar, P90X, Atari, Einstein Bagels, Mattel, Kettle Chips, RX Bars, Big League Chew, the Orlando Magic, and many more on InspiredInsider.com.Jeremy currently runs Rise25, where they help B2B businesses connect with their ‘Dream 200' clients, referral partners, and achieve ROI through podcasts. Rise25 eliminates 99% of the work and acts as an easy button for companies to launch and manage their podcasts. Jeremy has conducted webinars for organizations like Tony Robbins Business Groups, Salesforce, Adskills, and many others. Jeremy has spoken on topics such as: Non-stalking/stalking methods for reaching virtually any partner or VIP How to reach your Dream 200 & create a referral and client pipeline for any business Top productivity tools and software for maximizing efficiency How to maximize LinkedIn for forming real relationships and networking and moreLearn more at: www.Rise25.com/about/LinkedIn: https://www.linkedin.com/in/drweisz/Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services. 

Jonathan (Jon) Bunten is the Co-founder and CEO of RecorGroup, a consumer goods brokerage agency that connects consumer goods manufacturers with retailers. He holds a bachelor's degree in Business Finance from The College of Idaho and has a diverse background in finance, trade marketing, and sales with major manufacturers like Smuckers. Before his entrepreneurial ventures, Jon served 14 years in the US Army, where he honed his leadership skills as a finance and contracting officer. In 2024, he also co-founded Big Delta Capital, which focuses on empowering women with the tools, education, and opportunities to become financially active and build generational wealth. In this episode… Many companies struggle with delivering the level of service that fosters long-term success, often cutting corners to boost short-term profits. So, what does it take to create a business that not only grows but sustains success through exceptional client service? According to Jon Bunten, a seasoned entrepreneur with a deep understanding of business growth, the key lies in prioritizing relationships over transactions. He highlights how many large brokerage firms, despite their size, fail to provide the attention and service their clients truly need. Instead of following the traditional industry model, Jon built a company focused on white-glove service, personalized solutions, and a people-first culture. This client-centric approach has driven double-digit growth year after year, proving that when businesses focus on delivering real value, success follows. In this episode, host John Corcoran sits down with Jon Bunten, Co-founder and CEO of RecorGroup, to discuss how prioritizing client service helped him build a thriving brokerage business. They explore how Jon's military background shaped his leadership style, why he saw a huge gap in the industry, and how he turned that insight into a fast-growing business. Jon also shares how self-reflection and personal growth played a pivotal role in his journey to success.

Gary Sarner is the Founder of ROI360+, a company specializing in revolutionizing law firm marketing. Under his leadership, ROI360+ has become known for crafting media buying strategies that dominate the airwaves, helping law firms expand their reach significantly. Gary is a seasoned legal marketing expert with over 37 years of experience in radio advertising. In this episode… In today's competitive landscape, legal firms must navigate a crowded marketplace to capture the attention of potential clients. Standing out requires more than expertise — it demands strategic branding and authentic connections that resonate with individuals during critical moments. So, how can these firms leverage innovative approaches and personalized communication to ensure they remain at the top of their clients' minds when they need them most? Gary Sarner, a legal marketing expert, dives into the transformational strategies that can catapult a law firm from obscurity to prominence. He discusses his evolution from radio to founding a legal marketing agency, sharing pivotal moments that defined his path. Gary discusses how his agency doesn't just focus on delivering results, but also on creating impactful media campaigns that dominate the airwaves. His insights into the subtle nuances of radio advertising, the significance of staying true to one's “why,” and the art of cultivating relationships offer invaluable lessons for any business looking to enhance its reach and relevance. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Gary Sarner, Founder of ROI360+, about redefining legal marketing strategies. Gary shares his journey from a budding radio salesperson to a legal marketing powerhouse, the pivotal moment that led him to launch ROI360+, and the mistakes and lessons he's learned in legal marketing.

Alex Gluz is the Founder and CEO of Digital Marketing at T.A. Monroe Digital, an agency that specializes in helping B2B and SaaS companies perfect every step of their sales funnel. With years of experience in the industry, Alex has created systems and frameworks for scalable, profit-driving B2B digital marketing strategy, framework, and execution that ensures a return on every dollar spent. Alex is also the host of the Revenue Engine Podcast, a show highlighting the top leaders in technology and marketing. In this episode… The landscape of B2B SaaS marketing is more complex than ever, with shifting buyer behavior, economic pressures, and AI disruption creating unprecedented challenges for marketers. How can companies adapt to these changes, stand out in a crowded market, and build trust with cautious buyers? According to Alex Gluz, success starts with a focus on delivering measurable value. He highlights that today's buyers demand more than promises — they expect tangible ROI before making decisions. From showcasing clear cost savings to tailoring marketing efforts through account-based strategies, marketers must adapt quickly to stay competitive. By aligning campaigns with buyer-specific pain points and offering risk-free entry points, companies can build trust and accelerate the sales process. This approach, paired with fresh strategies to combat AI-driven content saturation and SEO challenges, ensures marketers can cut through the noise and capture attention effectively. In this episode of the Revenue Engine Podcast, Dr. Jeremy Weisz of Rise25 interviews Alex Gluz to discuss the biggest challenges in B2B SaaS marketing and actionable strategies to address them. Together, they explore how marketers can navigate prolonged sales cycles, optimize acquisition costs, and differentiate their offerings in a saturated market. Alex also shares how personalization, thought leadership, and customer retention can be game changers for driving growth.

In this engaging episode of The Truth About Social Ads, host Jason Smith welcomes Dr. Jeremy Weiss, co-founder of Rise25. The conversation takes listeners behind the scenes of building a successful podcast agency and reveals how to create a business development strategy that generates real ROI. Jeremy shares his unconventional journey from chiropractor to podcasting entrepreneur, offering insights on networking, collaboration, and the power of giving to others. Listeners will gain practical advice on how to plan, launch, and sustain a business podcast that serves as a referral pipeline and positions them as authorities in their industries. Jason and Jeremy discuss the importance of consistency, how to identify the right content strategy, and why aligning passion with purpose is the key to long-term podcasting success. Key Takeaways: • The Power of Strategy: How a six-to-12-month podcast plan can transform your business development efforts. • Value-Driven Content: Why focusing on others rather than self-promotion drives engagement on platforms like LinkedIn. • Dream Guest Tactics: Jeremy's “non-stalking stalking method” for securing high-profile podcast guests. • Podcasting ROI: How to leverage episodes for time savings, client relationships, and professional credibility. • Networking Gold: Tips on using events and introductions to expand your influence. If you're ready to explore the intersection of podcasting and business growth, this episode is packed with actionable strategies and inspiring anecdotes. Don't forget to subscribe to The Truth About Social Ads for more tips on scaling your business! “Podcasting is not just about downloads; it's about meaningful connections that open doors to opportunities.” Learn more about Jason Smith through the following links: Facebook Website

Mike “C-Roc” welcomes Dr. Jeremy Weisz, co-founder of Rise25 and host of Inspired Insider. With a rich history of featuring top entrepreneurs like the founders of Pixar, P90X, and RXBAR, Dr. Jeremy shares his journey of persistence, giving, and building authentic connections. Learn how Dr. Jeremy helps B2B businesses connect with their dream clients and achieve ROI through podcasting. Discover actionable insights on how shifting your mindset from selling to serving can transform your approach to relationships and business. This conversation dives deep into the balance of giving, avoiding burnout, and ensuring your generosity aligns with the right people and opportunities. From charity basketball stories to powerful lessons from thought leaders like Bob Burg and Gary Vaynerchuk, this episode is packed with wisdom, humor, and practical strategies to live an unstoppable life. Tune in and be reminded that you're made of the ingredients for greatness! Website-www.rise25.com www.inspiredinsider.com https://www.linkedin.com/in/drweisz/

Damon Burton is the Founder and President of SEO National, a company specializing in strategic search engine optimization, where he leverages over 17 years of experience. Throughout his career, Damon has achieved notable success, working with high-profile clients such as Tony Robbins, Russell Brunson, and Rockwell Watches, while also being a Forbes contributor. He is the author of Outrank, where he shares his knowledge and strategies about SEO. His approach emphasizes integrity, maintaining quality control through rigorous SOPs, and establishing a strong personal brand that resonates with both clients and followers. In this episode… In a world where digital presence can make or break a business, how does one successfully navigate the complex landscape of search engine optimization while avoiding common pitfalls? The journey from obscurity to high visibility on Google is fraught with challenges, but for those who master the art, the rewards can be significant. What if there was a way to bypass the noise and effectively outrank even billion-dollar companies? Damon Burton has done just that, leveraging his expertise to help businesses scale through innovative SEO strategies. Damon shares insights into how he has crafted SEO National into a powerhouse consultancy by focusing on client success stories and maintaining a lean, SOP-driven operation. His personal strategy emphasizes the importance of setting clear expectations and nurturing relationships, both in business and with his family, showcasing a blend of professional acumen and personal authenticity. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Damon Burton, the Founder and President of SEO National, about the intricacies of SEO and personal branding. He shares his strategies for client acquisition and retention, which have been crucial to his success. By weaving his life values into his professional story, Damon demonstrates how aligning business objectives with personal ethics can foster sustainable growth.

Kesheyl van Schilt is the President, Senior Fundraiser, and Owner at Blakely, a strategic fundraising and marketing firm that works exclusively with the not-for-profit sector. Since purchasing the company in 2013, she has led Blakely to grow significantly, crediting the dedicated team and strong client relationships. Kesheyl started her nonprofit career at Kids Help Phone and credits her father's influence for her acumen in marketing and business leadership. Throughout her career, Kesheyl has remained committed to helping fundraisers succeed and has shaped Blakely's culture around transparent communication, continuous improvement, and innovation. In this episode… In today's rapidly evolving nonprofit sector, how can organizations bridge the gap between ambition and limited resources while ensuring donor satisfaction? Navigating philanthropy and fundraising can be daunting, but innovative leaders are uncovering successful strategies. Could the secret be a deep understanding of donor psychology and a commitment to creating meaningful experiences? Kesheyl Van Schilt, a prominent figure in the fundraising and marketing sector, shares how she transformed Blakely into a powerhouse in strategic fundraising for nonprofits. She emphasizes data-driven approaches, such as affinity surveys, to enhance donor engagement and tailor communications. By understanding donor motivations and aligning them with organizational goals, Kesheyl has led her team to make significant strides in the nonprofit sector. Her leadership fosters a culture of innovation that empowers her team to develop impactful strategies for their clients. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Kesheyl van Schilt, President, Senior Fundraiser, and Owner of Blakely, about transforming nonprofit fundraising through strategic innovation. Kesheyl shares valuable insights into the intricacies of effective donor communication and the importance of leveraging data in decision-making processes. She highlights the importance of maintaining a balance between operational efficiency and creative marketing, providing practical strategies for nonprofits to enhance donor relationships.

Dara Ladjevardian is the CEO and Co-founder of Delphi, a digital cloning platform that captures how individuals think, enabling personalized interactions at scale. Delphi quickly gained traction, reaching over half a million dollars in annual recurring revenue within five months without any marketing spend. Dara focuses on leveraging AI technology to provide innovative solutions, including the development of digital clones that enhance learning experiences and scale personal interactions. In this episode… During a time when human touch feels increasingly absent from digital interactions, is there a way to foster personal connections without losing authenticity? Can technology capture the essence of human interaction and scale it to new heights? AI innovator Dara Ladjevardian introduces the fascinating world of digital clones, explaining how his digital cloning platform Delphi was born out of a desire to preserve human authenticity in an attentive world. He further illustrates how Delphi is employed in education, business, and personal legacy, enhancing learning, saving thousands of weekly emails, and offering new monetization methods. Dara shares the challenges faced in the early days, from the financial commitment to technology development hurdles and the importance of relationship-building in their startup journey. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Dara Ladjevardian, Co-founder and CEO of Delphi, and his AI clone, about digital cloning and scaling human interaction. From the ethical considerations of preventing unauthorized cloning to the strategic planning required in building a robust and innovative team, Dara dives deep into the melding of authenticity with tech, ensuring that human voices remain potent in an increasingly digital world.

Matthew Tsang is Co-founder of AndHumanity, an integrated, inclusive marketing and communications agency with a mission to serve people-first brands. Over his 15-year career in marketing communications, his work has been featured in numerous prestigious platforms such as Marketing Magazine and the Global American Marketing Association. Matthew is also the Principal and Growth Director at My Loud Speaker, an international award-winning full-service marketing agency based in Vancouver. He champions systemic change in the advertising world and believes in marketing's responsibility to humanity. In this episode… The transformation of an agency into a force for inclusive marketing is a story of resilience, adaptability, and passion for long-term change. So, how does a marketing agency evolve to focus on inclusivity and justice while navigating challenges in the industry? Matthew Tsang, a marketing guru, shares how he's championed inclusivity in the marketing world. He explains the philosophy behind using "JEDI” — justice, equity, diversity, inclusion — to reshape marketing strategies that represent diverse communities. Matthew recounts his sister's story, demonstrating the deep psychological impact of underrepresentation and how it inspired their mission to build a more inclusive media landscape. By engaging with underrepresented communities and prioritizing their voices, his agency has fostered authentic connections and delivered impactful insights that other brands had previously overlooked. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Matthew Tsang, Co-founder of AndHumanity, to discuss inclusive marketing and community engagement. Matthew discusses the JEDI principles in marketing, the genesis of AndHumanity and its evolution from My Loud Speaker, and the recent backlash in the DEI space.

Maggie McTavish is the Founder of Mango Media, a web and SEO agency based in the Niagara region of Canada. With over 12 years of digital marketing experience, she specializes in helping businesses enhance their online presence. Maggie is known for her ability to combine stunning website design with effective search engine optimization. She is dedicated to helping clients grow their businesses through increased online visibility, bookings, and customers. As a new mom, Maggie has also mastered the art of balancing entrepreneurship with family life. In this episode… Running a business often means juggling multiple tasks and finding ways to stand out in a crowded marketplace. But what if there was a key area that businesses consistently overlook or mishandle? Could this be the very thing holding them back from achieving their full online potential? SEO expert Maggie McTavish offers a deep dive into the world of digital marketing, focusing on web design and SEO. She discusses the challenges businesses face when trying to rank on Google — such as slow website speeds and the neglect of local SEO opportunities — and shares practical solutions to overcome them. Maggie also touches on the importance of having a professionally designed website that draws in customers through organic search results. In this episode of the Inspired InsiderPodcast, Dr. Jeremy Weisz hosts Maggie McTavish, Founder of Mango Media, to discuss the bridge between web design and effective SEO. Maggie offers valuable insights into creating a website that not only looks good, but also ranks well on Google. She shares her experiences working with local businesses in the Niagara region, providing practical advice on improving website speed, selecting the right keywords, and leveraging Google Business Profile for better local search results.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Launching a podcast, navigating a complex industry, or managing personal growth can feel overwhelming, especially with the pressure to stand out or address a dense workload. For many, the quest for uniqueness delays action, while balancing creativity with clarity remains a persistent challenge. In an era of limitless tools and information, finding strategies to streamline efforts while fostering authentic connections is more vital than ever. John Corcoran shares invaluable insights on overcoming these challenges, emphasizing the importance of simplicity and purpose. He reveals how custom GPTs can transform dense documents into efficient, searchable resources, offering a practical solution for saving time and effort. Drawing from his own podcasting experience, John advises aspiring hosts to focus on authenticity, asserting that the uniqueness of a podcast lies in the host-guest dynamic, not a perfect concept. Additionally, he credits mentor Rob Castaneda with inspiring him to pause his drinking, demonstrating how personal growth can enhance professional focus and clarity. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen interviews John Corcoran, Co-founder of Rise25, about harnessing past experiences for personal and professional growth. They discuss how John's involvement in The West Wing inspired storytelling, the transformative potential of custom GPT tools, and how a pause on drinking improved his productivity. This episode is a treasure trove of wisdom for those seeking to enhance their podcasting journey and personal growth.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Many B2B businesses struggle with inconsistent revenue, limited client acquisition, and the inability to keep up in a content-driven economy. Static websites, outdated marketing approaches, and a lack of predictable income models leave companies feeling stuck in a cycle of uncertainty. How can organizations break free from this cycle and achieve sustainable growth in today's dynamic market? John Corcoran shares practical strategies to address these challenges, emphasizing the importance of content marketing and subscription-based revenue models. Drawing from insights in The Automatic Customer by John Warrillow, John explains how businesses can build predictable income streams by offering specialized, ongoing services. He also highlights how tools like Perplexity AI can streamline tasks such as customizing communication, automating contracts, and tailoring resumes, helping businesses save time and improve efficiency. John stresses that creating and repurposing content, especially through podcasts, can nurture relationships, establish authority, and drive growth. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen interviews John Corcoran, Co-founder of Rise25, about leveraging AI tools and strategic content marketing. John explains why podcasts are a cornerstone of effective marketing, shares examples of AI-powered solutions, and highlights the common pitfalls B2B companies face when neglecting content creation. Through these insights, you will learn innovative strategies to transform your business business practices.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you searching for innovative ways to supercharge your agency's lead generation? What's your number one source of leads and how can you scale it? Leveraging partnerships is one of the most effective lead generation strategies for agency owners. This is something today's featured guest understands very well, as someone who understands the powerful role a good partner plays in growing an agency's business. His approach goes beyond mere networking—it's about creating a web of mutually beneficial relationships that naturally drive growth. His success stems from a simple yet powerful principle: help others succeed, and your own success will follow. Discover his philosophy on building relationships before asking for favors and how podcasting can enhance professional development and foster meaningful connections in business. Jeremy Weisz, is a seasoned podcaster, entrepreneur and the co-founder of Rise25, an agency that helps companies launch and run podcasts profitably. Through his podcast Inspired Insider, Jeremy has been amplifying voices and building bridges for small entrepreneurs for over fifteen years. He talks about his work helping businesses launch and manage their own podcasts and reflects on the incredible guests he's interviewed, including notable figures like the co-founder of Pixar and the founder of Atari, highlighting the invaluable insights gained from these conversations. In this episode, we'll discuss: A strategic approach to scaling your agency. Ensuring mutual benefits and shared values in partnerships. Building relationships before asking for favors. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Wix: Today's episode of the Smart Agency Masterclass is sponsored by Wix, an intuitive way to design exceptional sites and a smart addition to your agency's toolkit. With this flexible tool, your team will be able to take on any project at any scale and focus on the work that matters the most. Check out wixstudio.com and break free from growth bottlenecks. Leveraging Partnerships for Sustainable Agency Growth Agency growth often begins with referrals, a crucial element in pushing past the first million in revenue. However, referrals alone aren't scalable and typically have limitations. When Jeremy thought about a way to create a predictable referral pipeline the only logical answer seemed to be partnerships. Business partnerships are collaborative relationships between two or more entities aimed at achieving mutual benefits. These partnerships can take various forms, including joint ventures, strategic alliances, and referral partnerships. The primary goal is to leverage each partner's strengths to create a synergy that enhances value for all parties involved. To find your ideal partners, Jeremy recommends building a list of the best companies in your industry who share your audience. Who are those organizations and people that could be great referral partners and how could you give as much as possible to them? After all, the best way to get a referral is to give a referral. Next, think about how you could help them. It could be referring clients, writing a LinkedIn post recommending their services, hosting them on your podcast, or even commenting and sharing their post on social media. This way, you'll not only be showcasing the partner's expertise but also reinforcing your commitment to supporting their success. It's very important for Jeremy that this referrals are given without expecting something in return. If the company holds the same values as you, they'll also be givers and return the favor, thus solidifying the relationship. By forming strategic alliances with other businesses, companies can access new markets, share resources, and amplify their reach and adopting a giving-first approach will help you build strong, lasting partnerships that contribute to their overall success and resilience in the marketplace. Reciprocity in Partnerships: Ensuring Mutual Benefits and Shared Values How do you know when a partner is not the right fit after a while? The giver mentality is commendable but you should be looking to align with partners who share similar values and are equally committed to the relationship. If a partner consistently takes without reciprocating, it may be time to reevaluate the partnership. Successful collaboration requires a balance of giving and receiving; thus, businesses must remain vigilant in ensuring that their partnerships are mutually beneficial. Maybe you've referred numerous clients to a partner, only to receive little acknowledgment in return. This lack of appreciation can lead to dissatisfaction and, ultimately, the dissolution of partnerships. In contrast, when appreciation is expressed, it fosters goodwill and encourages continued collaboration. A simple thank you can go a long way in reinforcing these connections. Mutual respect and acknowledgment can enhance loyalty and commitment. Who Are Your Agency's Ideal Partners? What is your ideal partner profile? Depending on your needs, it may be associations, publications, conferences, technology, other agencies, or even competitors. For Jeremy, the ideal partner it's someone serving B2B businesses with a high client-lifetime value. For businesses operating in the B2B sector, focusing on high-value partnerships can be a game-changer, driving growth, enhancing credibility, and creating a sustainable competitive advantage. At the heart of successful B2B partnerships is the concept of high client lifetime value. Businesses that cater to clients with substantial lifetime values are particularly well-suited for referral partnerships. One effective strategy for identifying potential partners is to explore industry-specific conferences and associations. These events serve as fertile ground for networking and establishing connections with key players in the industry. For instance, a business targeting dentists could benefit immensely from forming relationships with major dental associations or attending relevant conferences. Such interactions can lead to valuable partnerships that amplify visibility and credibility within the niche. Build Relationships Before Asking Favors Once you've compiled your list of ideal partners and identified where to find them, the next step is to initiate relationship-building. The key is to start by "making deposits" before expecting anything in return. What does this mean? When reaching out to potential partners, always do so from a place of wanting to help rather than seeking out what they can do for you. By offering assistance, insights, or resources without an immediate ask, you will build trust and rapport. This strategy significantly increases the likelihood that partners will reciprocate in the future. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

John Corcoran is a recovering attorney, an author, and former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs. John has been the Host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo. John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service. In this episode… Many companies struggle to decide whether to handle a project in-house or outsource it to an agency. This challenge often involves balancing core competencies, budget constraints, and internal resources. What factors should influence your decision when leveraging external expertise to improve operational dynamics and competitiveness? According to Dr. Jeremy Weisz, several steps exist to effectively navigate this dilemma. Begin by assessing whether the task aligns with your business's core strengths; if it doesn't, consider outsourcing for the necessary expertise. Next, evaluate the long-term costs, including any potential hidden opportunity costs. Finally, take a closer look at your internal resources and their ability to manage the task. Sometimes, outsourcing relieves internal strain and leads to better outcomes, especially when specialized skills are required. Tune in to this episode of the Inspired Insider Podcast as John Corcoran interviews Dr. Jeremy Weisz, Co-founders of Rise25, about the decision-making process for outsourcing versus keeping projects in-house. They discuss key considerations such as cost comparison, the strategic importance of tasks, and how to leverage external agencies to build long-term relationships. Additionally, they touch on factors like client lifetime value, timeline management, and the impact on internal resources.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley,  and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B  businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Are you struggling to find success by only focusing on transactions instead of relationships? Many entrepreneurs overlook the power of simply being helpful and building genuine connections. In the long run, this can result in missed opportunities and a lack of long-term business growth. John Corcoran learned firsthand the value of being helpful without expecting anything in return. His willingness to share insights from his White House experience with Aaron Sorkin led to his involvement in The West Wing. By always being ready to offer support and expertise, even in small ways, John emphasizes that helping others builds strong, lasting relationships that can open doors to unexpected opportunities. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran, Co-founder of Rise25, shares his unexpected journey from White House staffer to TV inspiration. John highlights how saying yes to opportunities, even small ones, can pay off surprisingly. He also talks about the lessons he learned about relationship-building, the power of writing, and the importance of saying "yes" to opportunities, as you never know where they might lead.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley,  and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B  businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Life can throw unexpected challenges when everything seems to be going well. From job security to personal stability, these certainties can be upended in an instant. When the worst happens, like losing a job during a political crisis, how do we re-evaluate our decisions and adapt to new circumstances? John Corcoran faced this exact scenario when he lost his job as a speechwriter during the California recall election that brought Arnold Schwarzenegger into power. Despite the upheaval, John used this setback as an opportunity to take control of his career path. He leaned on his strong professional network, a key asset he had cultivated over time, to find new opportunities quickly. His experience highlights how setbacks can lead to personal and professional growth when approached with the right mindset.  In this episode of the Smart Business Revolution Podcast, John Corcoran, Co-founder of Rise25, talks about how an unexpected job loss transformed his career and life. He discusses the importance of networking before a crisis, the need for continual skills development, taking control of career transitions, how to prepare for the unexpected, and the lessons learned from navigating major life changes.

Traci Austin is the Owner and Chief Talent Officer at Elevated Talent Consulting, a certified woman-owned HR firm. As an HR professional and chief strategy consultant, she has over two decades of experience creating and building HR departments for small businesses. Traci specializes in employee development, consulting, and coaching and creates fulfilling work environments that align employee aspirations with business goals. She also hosts The People Strategy Podcast. In this episode… Most people dread annual performance reviews, fearing their managers will judge them for poor performance. In reality, these review sessions should encourage employees to maintain autonomy over their roles so they can pursue their strengths and passions. How can managers and leaders optimize the performance management process to keep employees engaged and proactive in their roles? Rather than conducting performance reviews to maintain organizational compliance, HR executive Traci Austin says performance management should be an ongoing feedback loop that aligns company and employee goals. Managers can gather feedback through employee self-assessments and by conducting monthly and quarterly reviews. These review meetings are joint responsibilities between employees and managers to set and achieve goals aligned with the organization's desired outcomes. Throughout the process, leaders should maintain clear accountability expectations and communication, providing employees with a platform to express concerns and grow in their roles. In this episode of The People Strategy Podcast, co-host Chad Franzen of Rise25 sits down with Traci Austin to discuss the performance management process. Traci shares practical tips for creating conditions for employees to contribute, the significance of continuous performance documentation, and how performance reviews support employees' goals.  Sponsor for this episode… This episode is brought to you by Elevated Talent Consulting, a leading provider of comprehensive talent management solutions.  Whether you're looking to optimize your recruitment process, enhance employee engagement, or develop effective leadership strategies, Elevated Talent Consulting has the expertise to level up your team.  Discover how they can transform your workforce at elevatedtalentconsulting.com.

Pat Mancuso is the CEO of Mancuso Consulting Group and a highly recognized thought leader dedicated to helping CEOs, business owners, and entrepreneurs maximize their potential through coaching and consulting. After over 30 years of working with company owners, leaders, and sales teams, Pat has over 25,000 hours of coaching and consulting experience. As a serial entrepreneur who has launched multiple successful companies, Pat understands how to sustainably scale a business. He helps businesses improve their leadership and performance through a proprietary system, RSTMM® — Recruit, Select, Train, Manage, and Motivate, which enables companies to select, train, manage, and motivate the right people in the right positions. In this episode… As the end of the year approaches, many businesses find themselves in financial ruin from decisions made without proper consideration. How can you anticipate and prevent losses and make informed decisions for the future? With decades of experience transforming business sales processes, Pat Mancuso emphasizes refining your sales system to incorporate a results-oriented approach and reach your end-of-year goals. Rather than selling your products and services to potential clients, consider assessing how their needs align with your offer and adjust your proposal based on their drive and urgency levels. Additionally, with the deadlines for business tax returns approaching quickly, businesses must obtain ongoing visibility into their finances, including their P&L statements, to develop a future-proof strategy that bases decision-making on cash flow.  Welcome back to Destination Business Freedom with Pat Mancuso, as he's interviewed by Chad Franzen of Rise25 about savvy business forecasting strategies. Pat talks about the importance of reassessing your business priorities during the fourth quarter, how to close the gap between company sales processes and professional expertise, and why proactivity is crucial to anticipate rising taxes.

Dr. Jeremy Weisz is the Co-founder of Rise25 Media, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. Dr. Weisz has been involved in podcasting for 11 years and was a senior producer for early business podcasts. He helped put all of their systems in place and helped them add volume, feature, and edify various business leaders. Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more through video interviews on Inspired Insider. He also continues to run his chiropractic and massage facility in downtown Chicago and is the founder of a nutritional supplement business. In this episode… Many companies struggle to decide whether to handle a project in-house or outsource it to an agency. This challenge often involves balancing core competencies, budget constraints, and internal resources. What factors should influence your decision when leveraging external expertise to improve operational dynamics and competitiveness?  According to Dr. Jeremy Weisz, several steps exist to effectively navigate this dilemma. Begin by assessing whether the task aligns with your business's core strengths; if it doesn't, consider outsourcing for the necessary expertise. Next, evaluate the long-term costs, including any potential hidden opportunity costs. Finally, take a closer look at your internal resources and their ability to manage the task. Sometimes, outsourcing relieves internal strain and leads to better outcomes, especially when specialized skills are required. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Dr. Jeremy Weisz, Co-founder of Rise25, about the decision-making process for outsourcing versus keeping projects in-house. They discuss key considerations such as cost comparison, the strategic importance of tasks, and how to leverage external agencies to build long-term relationships. Additionally, they touch on factors like client lifetime value, timeline management, and the impact on internal resources.

Andy Buyting is the Founder and CEO of Tulip Media Group, an agency providing custom print and digital marketing strategies that generate leads and grow your business. He is a two-time international bestselling author, a serial entrepreneur, and a keynote speaker passionate about business development and strategic advising. Andy has a track record of scaling businesses, including growing a family business into a multi-million-dollar enterprise. He is known for his innovative marketing approach, particularly in leveraging print media and authority positioning to drive business growth. In this episode… Have you ever flipped through a gorgeously laid-out magazine and felt compelled to know more about the brand behind it? This tangible source of information catalyzes business growth, distinguishing a company as the leader in its field. But how can you strategically craft content, whether in print or digital forms, to elevate your market position and amplify your voice in an industry? Scaling coach Andy Buyting delves into his journey of revolutionizing business marketing. With a keen eye for leveraging printed media's potential, he discloses how he uses custom magazines to bolster clients' industry authority. He draws on his experiences to demonstrate how a well-orchestrated mix of digital and printed content can attract and retain customer attention. Additionally, Andy shares tactics from his first-hand experience driving sales growth without a traditional sales team. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Andy Buyting, Founder and CEO of Tulip Media Group, about the transformative power of marketing through customized print media. Andy discusses who Tulip Media Group does, how print media can drive customer engagement in a digital age, the process of content coordination and publication for client magazines, and strategies for boosting sales without a traditional sales team.

Traci Austin is the Owner and Chief Talent Officer at Elevated Talent Consulting, a certified woman-owned HR firm. As an HR professional and chief strategy consultant, she has over two decades of experience creating and building HR departments for small businesses. Traci specializes in employee development, consulting, and coaching and creates fulfilling work environments that align employee aspirations with business goals. She also hosts The People Strategy Podcast. In this episode… Leading organizational studies show that employee skill development and training is 70% experiential, 30% collaborative, and 10% in-classroom learning. These methods create pathways for employees to progress within an organization. How can you nurture team growth while supporting your organization's needs? Talent development expert Traci Austin has established a proprietary talent pathway plan to identify and support employees' growth trajectories within an organization. The process involves collaborating with management and leadership teams to identify employees' invaluable skills and traits and determine ideal role progressions that align with organizational structures. The plan is only effective when an organization determines its intention and aligns it with company-wide outcomes. They must also foster continuous improvement through feedback structures and training that supports long-term growth. In this installment of The People Strategy Podcast Team Retention series, co-host Chad Franzen of Rise25 interviews Traci Austin about developing talent pathway plans. She talks about how to integrate diversity, inclusion, mentorship, and feedback into these plans, how to consider individual career aspirations, and the difference between succession, employee development, and talent pathways.  Sponsor for this episode… This episode is brought to you by Elevated Talent Consulting, a leading provider of comprehensive talent management solutions.  Whether you're looking to optimize your recruitment process, enhance employee engagement, or develop effective leadership strategies, Elevated Talent Consulting has the expertise to level up your team.  Discover how they can transform your workforce at elevatedtalentconsulting.com.

Traci Austin is the Owner and Chief Talent Officer at Elevated Talent Consulting, a certified woman-owned HR firm. As an HR professional and chief strategy consultant, she has over two decades of experience creating and building HR departments for small businesses. Traci specializes in employee development, consulting, and coaching and creates fulfilling work environments that align employee aspirations with business goals. She also hosts The People Strategy Podcast. In this episode… According to Psychology Today, only 20% of people set goals. What's more, 70% of those people fail to achieve them. This often happens when they lack accountability and intention in setting goals. What strategies can you implement to set and achieve goals successfully? Well-defined goals can improve employee engagement and enhance collaboration between HR and executives. HR strategist Traci Austin employs the SMART framework — specific, measurable, actionable, realistic, and time-based — to help middle-managers set goals that propel their organization forward. Additionally, identifying the “why” behind your goals integrates them with meaning and boosts team motivation to work toward them. Traci also mentions that aligning employees' personal and professional goals helps retain them as they identify a purpose within the organization. Tune in to episode 180 of The People Strategy Podcast as co-host Chad Franzen of Rise25 joins Traci Austin to talk about crafting goals with intention. Traci explains the various types of goals, the common mistakes in goal-setting, and her approach to aligning organizational goals. Sponsor for this episode… This episode is brought to you by Elevated Talent Consulting, a leading provider of comprehensive talent management solutions.  Whether you're looking to optimize your recruitment process, enhance employee engagement, or develop effective leadership strategies, Elevated Talent Consulting has the expertise to level up your team.  Discover how they can transform your workforce at elevatedtalentconsulting.com.

Ross Simmonds is the Founder and CEO of Foundation, a content marketing agency serving global clients ranging from fast-growing startups to established SaaS companies. As a speaker, angel investor, and author, Ross contributes to the growth of startups and global SaaS companies through strategic content creation and distribution. His methodologies emphasize marketing post-publication and the balance between creation and distribution. In this episode… Have you ever considered the true potential of the content you create? What if there was a way to ensure that the countless hours spent crafting blog posts, videos, or even memes could contribute significantly to your business growth? How does one unlock the true potential of a piece of content? Content marketing expert Ross Simmonds delves into the intricacies of content marketing and distribution. He shares how his agency, Foundation, applies a unique approach by creating content and actively distributing it across various platforms to reach the right audience. He explains the concept of a content portfolio, urging businesses to think of content like financial assets, each serving a specific strategic purpose. With anecdotes from his work with large SaaS companies like Canva, Ross provides actionable insights into leveraging search intent to dominate SEO rankings. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Ross Simmonds, Founder and CEO of Foundation, about leveraging content creation and distribution strategies. Ross discusses how Foundation approaches content marketing with a focus on distribution, his journey from a fantasy football blog to a global marketing agency, and the power of generative AI in content creation.

Traci Austin is the Owner and Chief Talent Officer at Elevated Talent Consulting, a certified woman-owned HR firm. As an HR professional and chief strategy consultant, she has over two decades of experience creating and building HR departments for small businesses. Traci specializes in employee development, consulting, and coaching and creates fulfilling work environments that align employee aspirations with business goals. She also hosts The People Strategy Podcast. In this episode… Creating a culture where people can thrive is vital, yet with various team dynamics at play, it can be difficult to foster collaboration and cohesion. How can you align your organizational strategy with individual contributions to achieve a unified goal? Individuals in high-performing teams are passionate, accountable, and clear communicators who make decisions based on the team's best interests. With experience building these efficient teams, Traci Austin says you must identify optimal performance levels for both the team and the individual and align them with your desired organizational outcomes. She also recommends implementing KPIs that measure milestones and achievements, ensuring the team remains on course. This allows you to communicate potential missteps and build lasting trust within the organization. Tune in to another episode of The People Strategy Podcast as Traci Austin is interviewed by co-host Chad Franzen of Rise25 about creating high-performance teams. Traci talks about the importance of goal alignment and strength assessment, sharing tools for assessing team behaviors and identifying shared organizational strategies. Sponsor for this episode… This episode is brought to you by Elevated Talent Consulting, a leading provider of comprehensive talent management solutions.  Whether you're looking to optimize your recruitment process, enhance employee engagement, or develop effective leadership strategies, Elevated Talent Consulting has the expertise to level up your team.  Discover how they can transform your workforce at elevatedtalentconsulting.com.

Traci Austin is the Owner and Chief Talent Officer at Elevated Talent Consulting, a certified woman-owned HR firm. As an HR professional and chief strategy consultant, she has over two decades of experience creating and building HR departments for small businesses. Traci specializes in employee development, consulting, and coaching and creates fulfilling work environments that align employee aspirations with business goals. She also hosts The People Strategy Podcast. In this episode… Lack of communication during onboarding can leave new hires uncertain, potentially affecting how they perceive their role in the new company. How could a well-structured preboarding process change this narrative and foster a better start for employees and employers? Seasoned HR expert Traci Austinunravels the secrets of helping new hires feel integrated and valued even before they officially start. Outlining the value of strategic preboarding interactions in setting the stage for a welcoming first day, she suggests activities such as connecting on LinkedIn, sending welcome packages, and assigning a buddy to make a significant impact. By fostering open communication and setting clear expectations, employers can reduce the anxiety of starting a new job, leading to higher engagement and retention. According to Traci, collaboration between the hiring manager and the team in the preboarding process facilitates knowledge transfer and minimizes turnover by setting clear expectations and focusing on cultural alignment.  In this new episode of The People Strategy Podcast, co-host Chad Franzen joins Traci Austin, Owner and Chief Talent Officer at Elevated Talent Consulting, to discuss key strategies for transforming the new hire experience. Traci highlights how preboarding can lead to higher retention rates and employee performance, how to project employee culture and values effectively, and how to avoid potential pitfalls in employee onboarding.

Sarah Bundy is the founder and CEO of All Inclusive Marketing, a company specializing in affiliate management services for a diverse range of clients, from e-commerce startups to billion-dollar brands. She has earned numerous accolades, including recognition as a Top 100 Female Entrepreneur, PROFIT500 honoree, and 40 Under 40 recipient. Beyond her professional endeavors, Sarah passionately supports female entrepreneurship through her involvement with For Female Founders, where she plays a crucial role in fostering growth and success for women in business. In this episode… How does one navigate the complexities of affiliate marketing to achieve business growth? Can leveraging performance-based partnerships truly transform a brand's approach to scaling and reaching new markets? With her extensive experience and innovative outlook, Sarah Bundy sheds light on how businesses can harness the power of affiliate marketing to drive growth and reach. Through her discussion on building effective partnerships, navigating challenges, and the evolution of her team and agency, she provides actionable advice and key takeaways for businesses aiming to enhance their affiliate marketing programs and drive significant growth. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Sarah Bundy, Founder and CEO of All Inclusive Marketing, to share her wealth of experience in developing and managing affiliate programs that cater to a diverse range of clients, from startups to billion-dollar enterprises. Known for her innovative leadership within the industry, she reveals how businesses can harness affiliate marketing to drive e-commerce success in various sectors including b2b, SaaS, travel, hospitality, and more.

Edwin Choi is the Founder and CEO of Jetfuel Agency, a performance marketing firm specializing in direct-to-consumer brands in the CPG space. Beginning his digital marketing journey in 2009, he has helped grow eight-figure companies and started Jetfuel to build the agency he dreamed of while working in-house. Through a focus on paid social, paid search, and retention marketing, Edwin's agency has worked with major brands like Perfect Bar and Drunk Elephant. An advocate for sustainable brand growth, he ensures Jetfuel delivers amidst evolving economic and marketing landscapes. In this episode… Have you ever wondered how direct-to-consumer brands rapidly grow in today's competitive market? Is there a secret recipe for driving customer acquisition and retention effectively, and more importantly, could the right tactics and strategies make a brand go from good to great? How can data-driven marketing unlock potential growth that even exceeds aggressive venture capital goals? Performance marketing expert Edwin Choi dives into the mechanisms behind successful e-commerce brands and dissects the practices that lead to sustainable growth. He shares how Jetfuel Agency started with core capabilities in paid search and paid social before expanding into retention marketing to enhance customer lifecycle management. The agency's focus on hiring for potential and fostering a culture of long-term thinking underscores its commitment to excellence, leading to high-quality results and strong venture capital relationships. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Edwin Choi, Founder and CEO of Jetfuel Agency, about performance marketing and e-commerce brand strategies. Edwin talks about Jetfuel, insights into team dynamics, the importance of post-mortem analyses, and the navigation of growing pains, reiterating the power of strategic thinking and adaptability in a constantly evolving industry.

Traci Austin is the Owner and Chief Talent Officer at Elevated Talent Consulting, a certified woman-owned HR firm. As an HR professional and chief strategy consultant, she has over two decades of experience creating and building HR departments for small businesses. Traci specializes in employee development, consulting, and coaching and creates fulfilling work environments that align employee aspirations with business goals. She also hosts The People Strategy Podcast. In this episode… When it comes to attracting employees, it's not just about offering a job; it's about providing an experience, a pathway, and an environment where individuals feel valued and compelled to stay. How can organizations turn their workplaces into a beacon for top talent? As a seasoned HR expert, Traci Austin advocates for an employee value proposition that resonates authentically with potential candidates. This should be a strategic proposal that aligns workplace culture, a customized compensation and benefits package, career growth opportunities, and an organizational structure to meet both company and employee needs. You should also incorporate feedback from current employees for greater authenticity and engagement. Traci suggests communicating these unique benefits to potential candidates through social media and targeted marketing campaigns. In this new episode of The People Strategy Podcast, co-host Chad Franzen joins Traci Austin, Owner and Chief Talent Officer at Elevated Talent Consulting, to talk about crafting a compelling employee value proposition. Traci discusses the importance of employee and candidate transparency, how to create an environment for employees to thrive, and how to promote employee career development.

In this Prime Talk Podcast Sponsored by Getida – Jeremy Weisz - Co-Founder and CEO of Rise25 - talks about how he helps B2B businesses increase their ROI through podcasting, and also more information about his life's journey About Jeremy Weisz of Rise25 - https://rise25.com/ At Rise25, we help B2B companies to get ROI, strategic partnerships, referrals, and clients, using podcast and content marketing. With over 20 years of combined experience in the podcasting space, we have developed a proven strategy that allows our clients to build life-changing relationships using a podcast and we have built a top-notch team that handles all of the details to produce a podcast so our clients can focus on the highest and best use of their time.

Traci Austin is the Owner and Chief Talent Officer at Elevated Talent Consulting, a certified woman-owned HR firm. As an HR professional and chief strategy consultant, she has over two decades of experience creating and building HR departments for small businesses. Traci specializes in employee development, consulting, and coaching and creates fulfilling work environments that align employee aspirations with business goals. She also hosts The People Strategy Podcast.   In this episode… A well-defined talent strategy is essential to guide an organization toward success. Are you approaching your organization's growth with a people strategy that actually aligns with your business outcomes? How can you shift your team's trajectory from frustrating wheel-spinning to soaring productivity? As a recognized talent consultant, Traci Austin has developed a proprietary people strategy roadmap that aligns business goals with strategic staffing and employee development. The framework involves creating a thorough staffing plan that anticipates talent needs throughout each stage of the business and provides a nurturing applicant and onboarding experience. By strategically planning staffing and training and offering career progression opportunities, companies can create a motivating environment where employees thrive and business outcomes excel. Tune in to this episode of The People Strategy Podcast as Traci Austin, the Owner and Chief Talent Officer at Elevated Talent Consulting, is interviewed by co-host Chad Franzen of Rise25 about developing a refined people strategy roadmap. She shares the components of an effective people strategy, how to align finances with staffing and growth objectives, and the impact of strategic staffing plans on team dynamics.

Steve Whittington is the President of Roadmap Agency, a firm dedicated to driving business results for small to medium enterprises. With a deep background as a “recovering executive” and private consultant, he focuses on helping companies achieve at least 2x growth. Steve is the agency's driving force, specializing in a comprehensive approach that includes strategy, brand development, demand generation, sales, and customer retention. He is also the CEO of BoomBright Media, a startup that is bringing leading-edge digital display signage to the marketplace combined with creative services to develop unique immersive brand experiences. Steve is the author of Thriving In The Customer Age. In this episode… Are you struggling to scale your business effectively? What if there was a method to streamline your brand, sales, and marketing strategies simultaneously? Are you wondering how to align your organization for long-term success? Growth expert Steve Whittington delves into the transformative world of strategic business growth. He shares invaluable insights from his dual roles as President of Roadmap Agency and CEO of BoomBright Media, detailing how they meticulously navigated the merger of two agencies to create a unified, results-driven organization. He also underscores the necessity of emotional intelligence in leadership, the art of strategic patience, and the immense potential of integrating AI into sales processes. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Steve Whittington, President of Roadmap Agency, about scaling business initiatives and refining the sales process. Steve explains how he runs the Roadmap, the fusion of two smaller agencies to meet the vision of providing a full suite of tools for the market, Roadmap's approach to identifying a client's real needs beyond their initial request, and BoomBright Media's journey from trial to successful launch.

Greg Hickman is the Founder of AltAgency, where he has trained and consulted over 700 agency owners, freelancers, and service providers. Greg specializes in helping businesses productize their services, monetize their expertise, and implement systems to improve client success and free up their time. With a wealth of experience from being a project manager at a large agency to founding his own successful agency, Greg has a deep understanding of the digital and creative agency space. He has a knack for creating systematic sales experiences and building team processes that scale. In this episode… In an ever-evolving digital landscape, how can agency owners, freelancers, and service providers navigate the challenges of scaling, systematizing, and productizing their services? Can the journey from hands-on service provider to a more leveraged business model really be achieved without losing the essence of what made the business successful in the first place? Greg Hickman, a growth marketing expert, melds productizing services, implementing systematic sales and fulfillment processes, and building the right team and systems to free up the owner's time. Through his work, Greg has demonstrated that it's possible to scale an agency or service-based business without being bogged down by custom, labor-intensive work. He emphasizes the importance of moving away from traditional time-for-money service models towards offering productized services or consulting packages that deliver value while optimizing operational efficiency. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Greg Hickman, the Founder of AltAgency, to discuss the opportunities and challenges of restructuring services within agencies. Greg takes listeners through his journey of creating a productized service that leveraged his niche expertise, sharing transformative insights on transitioning from big agency structures to smaller, nimble businesses and navigating the hard decisions in pivoting an agency towards productized services. 

Payam Zamani is the Founder and CEO of One Planet Group, a hybrid tech firm that embodies his principles of combining business with a life of service. He is an Iranian-born entrepreneur, investor, and author who fled his homeland as a teen due to religious persecution. Payam co-founded AutoWeb, one of the first online car marketplaces, which went public in 1999. He is also the author of Crossing The Desert, an autobiography reflecting on his experiences of perseverance and embracing life's demanding journeys. Payam is a mission-driven individual who has invested in numerous companies while committed to improving the world. In this episode… Imagine fleeing your country at the age of 16, escaping religious persecution, and embarking on a perilous journey. Now, fast-forward a decade to find yourself at the helm of a publicly traded company worth millions. Serial entrepreneur Payam Zamani explores his powerful story, from leaving Iran to his tremendous success and challenges in the business world. He shares the emotional backstory of his early days in Iran, his culture shock upon arriving in the US, and his potent entrepreneurial spirit, which led to the creation of AutoWeb and his tech firm One Planet Group. Payam's testament to surviving and thriving shows a relentless pursuit of a business that benefits humanity. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Payam Zamani, Founder and CEO of One Planet Group, about his journey from a refugee to a tech magnate and philanthropist. Payam opens up about the moments that shaped him, the core philosophies that drive his investments and business decisions, and how he's leveraging his vast experience to create a better world through One Planet Group.

Pat Mancuso is the CEO of Mancuso Consulting Group and a highly recognized thought leader dedicated to helping CEOs, business owners, and entrepreneurs maximize their potential through coaching and consulting. After over 30 years of working with company owners, leaders, and sales teams, Pat has over 25,000 hours of coaching and consulting experience. As a serial entrepreneur who has launched multiple successful companies, Pat understands how to sustainably scale a business. He helps businesses improve their leadership and performance through a proprietary system, RSTMM® — Recruit, Select, Train, Manage, and Motivate, which enables companies to select, train, manage, and motivate the right people in the right positions. In this episode… Many business owners rush to hire talent only to regret the decision later when the candidate doesn't align with the company. Finding talent for your business isn't just about filling a vacancy quickly; it requires a careful and strategic approach. How can you strike the balance between urgency and attentiveness in the hiring process? According to leadership consultant Pat Mancuso, hiring can either bridge the gap between financial success and personal freedom or create operational challenges within a business. Before making any hire, entrepreneurs must develop a standardized recruitment system that reduces bias and improves hiring decisions. This system should involve conducting behavioral assessments on potential hires to determine role fit and team dynamics. You should also train leaders on utilizing this system effectively to avoid costly turnovers. Through proactive recruitment, business owners can enable swift, strategic growth opportunities.  In the latest Destination Business Freedom episode, Pat Mancuso is interviewed by Chad Franzen of Rise25 about techniques for successful hiring. Pat discusses the long-term costs of a poor hire, the crucial components of an effective hiring system, and how to evaluate candidate behaviors.

Bob Froese is the Founder of Bob's Your Uncle, an innovative creative agency known for launching global brands and executing high-impact marketing strategies. With over two decades of experience in the advertising industry, Bob has led his company to work with clients like Canon, Mike's Hard Lemonade, and Popeyes. He grew up as a Mennonite in rural Manitoba with no TV, radio, or movie exposure, making his accomplishments in the advertising world all the more remarkable. In this episode… Have you ever imagined disrupting a global event like the Olympics without breaking a rule or launching an unknown brand to compete with giants in the industry? What if someone told you that achieving these feats takes more than traditional marketing tactics? Experienced brand and rebrand practitioner Bob Froese delves into how he turned a small agency into a powerhouse known for its audacious marketing strategies and out-of-the-box creative solutions. He shares how he navigated the challenges of rebranding his company and his approach to building client relations, focusing on a mix of creativity, strategic thinking, and heartfelt connections. Bob reflects on the importance of mentorship in finding one's path and on the strategic reasons behind refining the agency's niche services. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Bob Froese, Founder of Bob's Your Uncle, about how creativity and brand savvy can create disruptive market impacts. Bob weaves stories from his career about the importance of branding, the power of saying ‘no,' and the art of making an impression that lasts decades. He also discusses the challenges and achievements of onboarding new employees and maintaining a culture of innovation within his team.

John Corcoran is the co-founder of Rise25, an agency that helps B2B companies get clients, referrals, and strategic partnerships through done-for-you podcasts and content marketing. John has been podcasting since 2010 and his business partner Jeremy has been doing it since 2008. Together they've built a team of over 50 people to support B2B companies in leveraging this powerful medium.John has a fascinating and diverse background prior to Rise25. At various points in his career, he was paid by President Bill Clinton as a White House writer, worked for Steven Spielberg at DreamWorks, and did some work for Warren Buffett. He was also a lawyer for a period before discovering the power of podcasting to have high-caliber business conversations and decided to make that his focus.In this episode of Agency Journey, John shares his knowledge on using podcasts strategically to deliver value to your ideal clients and referral partners. He emphasizes that download numbers and vanity metrics matter far less than having the right conversations with the right people.We also dig into John's involvement with Entrepreneurs' Organization (EO) and get an inside look at different high-level business peer groups.This is a great episode for agency leaders interested in the power of podcasts and surrounding yourself with other successful entrepreneurs.Episode Insights:

Shaheem Alam is the Co-founder and CEO of FiveRings Marketing, a full-service agency helping B2B companies in the US create repeatable, scalable, and predictable sales and marketing strategies to grow more revenue. He started his entrepreneurial journey at 20, with his first venture showing him incredible highs and crushing lows.  Before FiveRings Marketing, Shaheem was in sales, doing door-to-door sales and growing massive sales teams. He has also been a member of TEC Canada, an account executive at RenoRun Inc., a direct sales executive at Eco Energy Home Services Inc., and founded Triton Marketing LLC. In this episode… As a B2B company, generating revenue is a top priority. However, creating repeatable, scalable, and predictable sales and marketing strategies to consistently achieve this can be challenging.  With so many channels to choose from, including LinkedIn sales outreach, cold calling, email outreach, inbound marketing, paid media, content marketing, and many more, it's easy to get overwhelmed. Marketing expert Shaheem Alam recommends working with an agency with the expertise to execute these strategies effectively. They can help you create a personalized sales and marketing strategy tailored to your business needs. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he speaks with the Co-founder and CEO of FiveRings Marketing, Shaheem Alam. They discuss FiveRings Marketing's services, the seven steps for door-to-door sales, the sales process and mindset for cold calling, and how to overcome common LinkedIn and email outreach mistakes.