Podcasts about rise25

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and run his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… A podcast can open doors, spark relationships, and quietly become your most powerful business development tool. But in a world where anyone can hit record on their phone, what actually separates a show that drives growth from one that fades into the noise? According to John Corcoran, the difference comes down to intention and execution. Professional production is not about fancy studios or overproduced edits, but about clean audio, thoughtful structure, strong branding, and a strategy that supports relationship-building and thought leadership. When you treat your podcast as a core part of your business development strategy rather than a side project, it becomes a powerful engine for networking, credibility, and long-term growth. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen of Rise25 interviews John Corcoran about mastering podcast production for business growth. They discuss what separates professional podcasts from DIY efforts, how video has become essential for reach and SEO, and why over-editing can actually hurt authenticity. John also shares advice on leveraging thought leadership and short-form video to expand your impact.

Tony Gonzalez is the Chairman, Founder, and CEO of Tire Group International (TGI), a global tire distribution and manufacturing company behind Cosmo Tires. His career traces back to a multigenerational tire business rooted in the 1940s, giving him decades of hands-on experience in product development, brand positioning, distribution, and dealer partnerships across the automotive aftermarket.Known for challenging conventional pricing battles, Gonzalez speaks directly about how value tire brands compete, focusing on product confidence, warranties, marketing consistency, and long-term dealer relationships rather than chasing the lowest price.In this episode…Price wars dominate the tire industry conversation, yet constant discounting erodes margins, weakens brand equity, and trains customers to expect cheaper options. Tire dealers face pressure from online competitors, national chains, and aggressive private-label programs that reshape buying behavior.Tony Gonzalez breaks down how value positioning changes the game. Brand trust, warranty support, product innovation, and consistent messaging define how value tire brands compete today. Shops that understand this shift protect profitability, strengthen customer loyalty, and build more resilient multi-location operations.Here's a glimpse of what you'll learn: [01:00] Introduction of Tony Gonzalez and his role at Tire Group International[02:37] Family tire business origins and early industry exposure[06:03] Cultural background shaping business mindset and values[10:07] Launch of Tire Group International and development of Cosmo Tires[13:34] How dealers connect with the brand and distribution channels[15:49] Building a value tire brand without competing solely on price[18:03] Warranty strategy and its impact on customer loyalty[20:13] Early warehouse work shaping leadership perspective[24:46] Importance of storytelling, branding, and cultural influence[33:26] Creation of the Kool Kat mascot and brand identity evolutionResources mentioned in this episode:Tony Gonzalez LinkedInTire Group International WebsiteGet in touch with Cosmo TiresTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“We're a value-driven brand, but we're not in the market of competing solely based on price.”“We give road hazard on all of the products we sell, and we stand behind them immediately.”“The goodwill you get by giving that kind of warranty and guarantee is next to none.”“Know what you're worth and make sure you're not wrong.”“We really take pride in our marketing and how we represent our brand.”Action Steps:Audit tire lines carried in every location and identify where stronger warranty-backed brands improve margins and customer trust.Train service advisors to explain product value clearly; customer confidence rises when the conversation moves beyond price alone.Study how value tire brands compete and apply similar positioning to shop branding, service packages, and customer messaging.Strengthen supplier relationships that provide marketing support, training, and consistent product quality to stabilize long-term growth.Review warranty communication at the counter; transparent guarantees drive repeat business and referral momentum.

Mitch Bruneel serves as President of Retail Operations at Gill's Point S Tire, where he focuses on employee development, customer experience, and operational growth within a family business rooted in the tire industry for generations. His leadership reflects a commitment to collaborative learning and the shared culture that defines the Point S dealer community.Walter Lybeck is CEO of Point S Tire USA, helping lead the cooperative's national growth strategy, dealer branding initiatives, and member support programs. His leadership emphasizes collaboration, family-driven culture, and leveraging collective scale to strengthen independent tire dealers across the U.S.Patrick Lavoie oversees the retail network for Point S Tire Canada, supporting more than a thousand stores through operational programs, performance initiatives, and cross-market collaboration. Known for his competitive drive and focus on sales performance, he helps shape retail standards and growth strategies across the Canadian network.David Priddy owns David's Discount Tire in Oklahoma and has been an active Point S member for nearly a decade. With deep roots in the tire business, he emphasizes buying power, industry collaboration, and customer trust as key drivers behind sustained business growth and community reputation.Mickie Hall owns Point S American Tire in Gallup, New Mexico, stepping into leadership after inheriting the business unexpectedly. Through operational guidance, coaching programs, and strong team culture, she successfully expanded performance and profitability while honoring her family's legacy in the tire industry.Polo Rodriguez Jr. co-owns Rodriguez Point S Tire & Service in Texas and serves as Vice Chair of Point S Tire USA. He focuses on growth strategy, operational excellence, and industry leadership while advocating for customer-first values and collaborative dealer success across the network.Ron Preston owns Tredz Central Point S in Nebraska and brings decades of tire industry experience, including leadership in cooperative business models. His operations have seen consistent annual growth, supported by strong dealer relationships, shared best practices, and cooperative buying advantages.Nico De Rouwe is Managing Director of Point S South Africa, overseeing a large network of locations and championing collaborative business models that help independent dealers compete with major corporate chains. His leadership stresses international cooperation, long-term stability, and family-oriented business continuity.In this episode…Independent tire dealers face rising consolidation, aggressive national branding, and shifting customer expectations that demand consistency across locations. Standing alone limits leverage in purchasing, marketing, and operational benchmarking. Cooperative alignment continues reshaping how multi-location operators scale without sacrificing local identity.Recognition from Consumer Reports placing the network among the top tire retail experiences in the United States reinforces the impact of collaboration, operational standards, and shared brand equity. The Point S tire dealer network illustrates how collective strategy strengthens profitability, credibility, and long-term sustainability in a rapidly evolving automotive aftermarket.Here's a glimpse of what you'll learn: [01:27] Mitch Bruneel on operations, culture, and dealer collaboration[05:50] Walter Lybeck on cooperative growth and brand credibility[10:50] Patrick Lavoie on network scale and performance alignment[14:49] David Priddy on buying power and independent competitiveness[19:08] Mickie Hall on leadership transition and profitability growth[25:02] Polo Rodriguez Jr. on expansion goals and organizational direction[29:33] Ron Preston on annual business growth through cooperation[33:22] Nico De Rouwe on international dealer collaborationResources mentioned in this episode:Mitch Bruneel LinkedInWalter Lybeck LinkedInPatrick Lavoie LinkedInDavid's Discount Tires WebsitePoint S American Tire Gallup WebsiteRodriguez Point S Tire & Service WebsiteTredz Central Point S WebsiteNico De Rouwe LinkedInPoint S Tires WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“Even though we're, you know, hundreds of miles apart, we all have the, you know, same goals, the same ideas.“My goal is to finish one, number one, for sure. So I will do anything to accomplish that goal.”“So to me, joining a company like Point S gave me the assurance that my sons will be all right, even if something happens to me.”“Buying power is probably the best part of being cooperative.”“Our business has grown about 30% a year.”Action Steps:Assess cooperative affiliations such as the Point S tire dealer network to increase buying leverage, operational support, and national brand credibility.Standardize customer experience processes across all locations to strengthen trust, improve retention, and elevate brand perception.Leverage peer networks for benchmarking, shared insights, and leadership development to accelerate performance improvements.Invest in operational coaching and financial performance reviews to identify profit leakage and drive measurable growth.

Eric Raber is the owner of ER Autocare, a multi-location auto repair business with four locations in the Columbus, Ohio area. With roots in agricultural mechanics and early hands-on experience working alongside his father, Eric built his technical foundation long before opening his first shop.Over the years, Eric has navigated shop growth, rebranding, hiring challenges, and operational scaling firsthand. His experience running multiple locations; including the lessons learned from early naming and branding decisions, gives him a practical, real-world perspective that resonates with shop owners facing similar growth stages and decisions. In this episode…As auto repair shops grow, add services, or expand locations, branding decisions made early on can quietly start working against them. Auto repair shop name mistakes often don't show up right away, they surface later as customer confusion, hiring friction, or a brand that no longer reflects what the business actually does.In this conversation, Eric Raber walks through how those challenges showed up in his own business and why naming, clarity, and consistency matter more than most shop owners expect. This episode is especially relevant for operators who've evolved beyond a single-location mindset and are now thinking about long-term growth, brand alignment, and how their shop is perceived in the market today.Here's a glimpse of what you'll learn: [01:07] Introduction to Eric Raber and his multi-location auto repair business[01:40] Early mechanical experience shaped by family and agricultural work[03:57] Nontraditional education and entering the workforce at a young age[05:39] Learning diagnostics and technical problem-solving through mentorship[09:01] How early shop name decisions created long-term branding challenges[11:30] Why brand clarity becomes more important as a shop grows[15:29] Using BNI and relationship-based networking during early growth stages[20:43] Tradeoffs and risks of consolidating multiple shop brands[22:41] Maintaining operational consistency behind different brand identitiesResources mentioned in this episode:Eric Raber LinkedInER Autocare WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“You have to have a hard consonant in your name somewhere, ideally beginning or end.”“Saying that name on the phone 100,000 times is not fun.”“It's not a whole lot of fun selling auto repair on top of a tire shop name.”“If I have to explain it every time, that's already a problem.”“Don't just consolidate brands for the sake of consolidation.”Action Steps:Audit your shop name for clarity and fit.Test how your brand sounds in real interactions.Gather outside feedback before rebranding.Evaluate branding impact before expanding locations.Separate brand decisions from emotion and habit.

Bryan Call is an Operations Advisor at Schierl Tire & Service, a multi-location tire and automotive service operation with seven stores across Central Wisconsin. With more than 30 years in the industry, Bryan has worked his way up from technical training and shop-level roles into leadership, giving him a ground-level and long-term view of how the business has evolved.In his current role, Bryan works closely with store managers and teams on hiring, coaching, operations, and retention. His perspective matters because he has lived through multiple industry cycles; shifts in education, technology, compensation, and workforce expectations, making him a credible voice on the realities behind today's tire industry workforce shortage.In this episode…The tire industry workforce shortage isn't just a hiring problem, it's a pipeline problem shaped by education pressure, perception, and timing. As technician pay rises and demand for skilled labor grows, fewer young people are entering technical programs, leaving shop owners caught between growing workloads and shrinking talent pools.This conversation matters right now because the gap is no longer theoretical. Veteran technicians are retiring, technical school enrollment is declining, and many shops are being forced to lower standards just to keep bays full. Bryan Call shares what he's seen firsthand and why the tire industry workforce shortage is deeply connected to how we talk about trades, career paths, and long-term opportunity.Here's a glimpse of what you'll learn: [01:01] Bryan Call's role and leadership responsibilities at Schierl Tire & Service[01:52] Early work experiences in Wisconsin and the foundations of work ethic[04:03] Transition from traditional college to technical education and automotive repair[04:58] Career progression leading to long-term tenure at Schierl Tire & Service[07:45] Oversight of multi-location operations, hiring, and team development[08:26] Retention trends across management, technicians, and entry-level positions[09:20] Declining technical school enrollment and its impact on the labor pipeline[12:04] Technician retirements accelerating the workforce gap[14:43] Maintaining hiring standards amid ongoing staffing shortages[18:14] Role of self-education and digital resources in technician development[25:55] Leadership mindset focused on accountability and motivating teamsResources mentioned in this episode:Schierl Tire & Service WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“When I went to Technical College, there was four classes running concurrently, and now some of the colleges have a hard time getting one class.”“The skills gap is getting worse.”“At least you got technicians earning what teachers and doctors make.”“You got old guys like me that are getting out of the industry, retiring.”“If you go in with the attitude that, yep, let's do it, it makes it a whole lot easier.”Action Steps:Reevaluate how you talk about careers in your shop by actively positioning technical roles as long-term, high-income professions, not fallback options contributing to the tire industry workforce shortage.Build relationships with local technical schools and instructors to create early visibility and access to students before they exit the pipeline.Maintain hiring standards even during staffing pressure by focusing on coaching and development instead of short-term fixes.Encourage self-learning by giving technicians access to online training resources, diagnostic tools, and time to build skills.Prepare for retirements proactively by identifying future leaders and mentoring them well before gaps appear.

In this week's edition of the AmiSights Podcast, we welcome John Corcoran, who shares his expertise on using podcasts as a tool for building meaningful relationships and driving business success. "As we move forward, if not right now, we're not going to be able to tell what is real and what is fake online. Connecting with people in a genuine way, whether it's in person or through a podcast, is going to be crucial in the years ahead." The three main points of this episode are the importance of building strong relationships as a foundation for business success, the evolution of podcasting into a powerful tool for creating media presence and meaningful connections, and the challenges of podcast production—along with the need for clear strategy, accountability, and the right support to use podcasting effectively as a business growth tool. Connect with John: https://www.linkedin.com/in/corcoran/ Check out Rise25: https://rise25.com/

Tim Winkeler is the President and CEO of VIP Tires & Service, a multi-location tire and auto repair company operating nearly 80 locations across the Northeast. With decades of experience in automotive retail and operations, Tim has played a key role in scaling the business through disciplined growth, strategic acquisitions, and a strong focus on operational consistency.Under his leadership, VIP has prioritized long-term customer relationships, clean data, and systems that support both employees and customers at scale. Tim's perspective is shaped by running a large, complex organization while staying grounded in what actually works inside the store and after the vehicle leaves the bay.In this episode…Auto repair shops are under more pressure than ever to retain customers, protect their reputation, and operate efficiently across multiple locations. Yet many owners still treat what happens after the visit as an afterthought. This conversation focuses on why auto repair customer follow up has quietly become one of the most important growth levers in the industry and why ignoring it now comes at a real cost.Tim Winkeler explains how intentional communication, automation, and clean data change customer behavior without relying on discounts or constant promotions. The discussion highlights a growing gap between shops that deliver great service once and shops that stay connected consistently. For owners trying to improve retention, reduce no-shows, and build long-term trust, auto repair customer follow up is no longer optional.Here's a glimpse of what you'll learn: [01:03] Who is Tim Winkeler?[01:21] Discussion of repeat guest appearances and long-term industry relationships[08:09] Overview of VIP Tires & Service footprint and current store count[09:49] Decision to transition CRM and customer communication systems[10:34 ] Immediate impact of CRM change on Google reviews and customer engagement[14:07] Consolidating reputation management into a single platform[15:25] Challenges of CRM transitions and the importance of clean customer data[18:55] Integrating customer data with phone systems[20:44] Announcement of VIP Tires & Service approaching its 100th anniversary[22:24] Plans for customer and employee events tied to the centennial celebration[25:11] Why longevity and consistency matter to customers and employees[26:53] Emphasis on relationships as the foundation of auto repair service businessesResources mentioned in this episode:Tim Winkeler LinkedInVIP Tires & Service WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“I can tell you that the month that we turned over all of our CRM, our five-star Google reviews tripled.”“Our mission as a company is to earn a customer for life.”“So much of the experience is teed up prior to the visit and also post visit.”“Digitally, you have to be connected to your customers.”“Our customers are looking for reliability, stability, and consistency.”Action Steps:Audit your current auto repair customer follow up process to identify where communication stops after the visit.Implement automated appointment reminders to reduce no-shows and improve vehicle count.Clean and consolidate customer data to avoid duplicate records and inconsistent messaging.Centralize reputation management so reviews, feedback, and responses live in one system.Treat auto repair customer follow up as a core operational function, not a marketing add-on.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and run his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… It's easy to get stuck obsessing over downloads, promotion tactics, and growth hacks before you ever hit publish. But what if the real key to podcast success has less to do with flashy marketing and more to do with how you show up and who you serve? How should podcasters actually think about promotion if they want results that matter? For John Corcoran, the key lies in not overcomplicating promotion before the podcast even exists. He explains that many people fall into analysis paralysis, worrying about promotion instead of launching, having real conversations, and letting the show evolve. His perspective reframes podcasting as a long-term relationship and partnership strategy, not a vanity numbers game, which ultimately leads to more meaningful growth and business impact Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen of Rise25 interviews John Corcoran about smart podcast promotion strategies. They discuss why launching matters more than over-optimizing, how guest-driven growth really works, and why staying within the same medium boosts results. John also delves into partnerships, positioning, and why downloads shouldn't be your main focus.

What if your podcast became your most effective relationship-building tool? In this episode, I'm joined by Jeremy Weiss, who breaks down how nonprofits can use podcasting to connect with their Dream 200—donors, referral partners, and champions—by leading with generosity and creating real ROI. Episode Highlights 01:19 Jeremy's background and journey 05:41 The power of podcasting for relationships 11:30 Building relationships through giving 17:12 Asking better, open-ended questions 26:58 Active listening, follow-up, and human connection 35:31 Connecting and engaging meaningfully on LinkedIn Meet the Guest My guest for this episode is Dr. Jeremy Weisz   Dr. Jeremy Weisz has been featuring top entrepreneurs with video interviews since 2008. The interviews include founders/CEO's of Pixar, P90X, Atari, Zappier, Einstein Bagels, Mattel, Kettle Chips, RX Bars, Big League Chew, the Orlando Magic, and many more on www.InspiredInsider.com, and he shares the interviews with over 225K social media followers and email subscribers.   He runs Rise25, where they help B2B businesses connect to their 'Dream 200' clients and referral partners, and get ROI, using a podcast. They eliminate 99% of the work and make sure you get ROI. Rise25 is an easy button for you to launch and run your podcast.   Podcasting has been one of the best things I've done both personally and professionally. It's been an amazing tool for connecting with referral partners, strategic partners, clients, and more. Podcasting is like a "Swiss Army knife" because it is business development, referral marketing, strategic partnerships, lead generation, SEO, content creation, personal & professional development, all in one Connect with Dr. Jeremy: www.Rise25.coAbout - Rise 25m/about/ Sponsored Resource Join the Inspired Nonprofit Leadership Newsletter for weekly tips and inspiration for leading your nonprofit! Access it here >> Be sure to subscribe to Inspired Nonprofit Leadership so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!   Let us know the topics or questions you would like to hear about in a future episode. You can do that and follow us on LinkedIn.

Jon Kloosterman is the Chief Operating Officer of Westside Auto Group, a six-location auto repair organization based in Michigan. With more than 17 years in the business, Jon has grown alongside the company, stepping into the COO role in early 2020 during one of the most disruptive periods the industry has faced.Having experienced growth from the ground level through executive leadership, Jon brings a practical, operator-first perspective on scaling auto repair shop teams. His experience navigating multi-location expansion, team development, and cultural alignment makes his insights especially relevant for shop owners and leaders managing growth without burning out their people.In this episode…What if the real challenge with scaling auto repair shop teams isn't growth itself but how leadership shows up once growth starts moving faster? Many shop owners push harder on metrics, processes, and controls, only to find their teams more stressed and less effective.In this conversation, Jon Kloosterman breaks down why sustainable growth depends less on dashboards and more on people. As shops expand from one location to many, the pressure to standardize everything can quietly erode trust, ownership, and collaboration. Jon explains why scaling auto repair shop teams requires leaders to simplify, step back, and let culture mature especially when the numbers look good but something still feels off.Here's a glimpse of what you'll learn: [01:08] Jon Kloosterman and his role at Westside Auto Group[01:20] Growing up and working in the same Michigan community[03:40] Entering the auto repair industry unexpectedly[04:59] Stepping into the COO role during the COVID shutdowns[06:40] Expanding from three to six locations over four years[09:29] What differentiates Westside Auto Group in competitive markets[13:14] Recruiting through internal referrals and trusted networks[14:20] Balancing technical ability with cultural fit[18:17] Simplifying KPIs to align teams around shared goals[21:31] Encouraging ownership through internal communication[24:46] A guiding leadership principle for collaboration[25:35] Book recommendation that shaped service and culture thinkingResources mentioned in this episode:Jon Kloosterman LinkedInWestside Auto Group WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“There is no one of us that's smarter than all of us.”“It all comes down to the team.”“Process and procedures are going to get you a certain distance.”“When you have teams start to gel, that's when the cool things really start to happen.”“We can teach a lot, but culture fit takes time.”Action Steps:Reevaluate how you approach scaling auto repair shop teams by prioritizing cultural alignment before adding more KPIs or controls.Simplify performance tracking so teams focus on shared goals instead of individual metrics.Use internal peer groups or messaging channels to encourage problem-solving without constant top-down direction.Hire for attitude and team fit first, then invest in training to build technical capability.Give leaders real ownership by involving them directly in financial and operational reviews.

Podcasting doesn't fail because of audio quality, gear, or branding. It fails when there's no clear return on the time invested. In Episode 226 of Test.Optimize.Scale, Jason Fishman sits down with Dr. Jeremy Weisz to break down how podcasting can become a predictable engine for partnerships, referrals, and long-term business growth. Jeremy shares how his background as a chiropractor led him into podcasting, why he never obsessed over downloads, and how focusing on giving first helped him build Rise25 into a scalable business. The conversation covers common mistakes founders make when launching podcasts, how to define ROI beyond vanity metrics, and why quality relationships consistently outperform large audiences in B2B. They also dig into practical systems for follow-up, referral pipelines, social proof, and staying top of mind without constant selling. If you're thinking about launching a podcast or using content to deepen strategic relationships, this episode lays out a clear, grounded framework. Guest Dr. Jeremy Weisz is the cofounder of Rise25, where he helps professional service entrepreneurs build authority, partnerships, and scalable revenue through podcasting. He is also the host of Inspired Insider and has been featured in Forbes for building multiple businesses. Connect with Jeremy LinkedIn:  https://www.linkedin.com/in/drweisz/ Website: https://rise25.com/

Andy Fiffick is the President & CEO of Rad Air Complete Car Care and Tire Centers, overseeing a network of multi-location auto repair shops in the Cleveland, Ohio area. With more than 50 years in the automotive industry, Andy began working on cars at a young age alongside his father, a diesel mechanic who instilled a “do it right the first time” mindset that still guides his leadership today.After formal automotive training and a decade at Ford Motor Company while earning his business degree, Andy left corporate life to build his own repair business from the ground up. His experience as both an operator and franchisor gives him a grounded, real-world perspective on what actually drives sustainable growth and long-term employee retention in today's auto repair shop culture.In this episode…If you're feeling the strain of hiring, retention, and morale right now, this conversation hits close to home. The episode centers on auto repair shop culture and why it's become one of the biggest differentiators between shops that constantly churn staff and those that keep people for decades. This isn't theory, it's about what happens in the bays, the break room, and the everyday decisions owners make.The tension is simple but uncomfortable: most shop owners say culture matters, but far fewer are willing to change how they personally show up. From training and accountability to work-life balance and leadership presence, this discussion explores why auto repair shop culture is under pressure today and why getting it right matters more now than ever for owners, managers, and multi-location operators trying to grow without burning out their teams.Here's a glimpse of what you'll learn: [01:05] Who Andy Fiffick is and his role in the auto repair industry[02:08] Early automotive upbringing and finding a lifelong career path[05:29] How technology reshaped training and technician expectations[09:39] Using mistakes as coaching opportunities instead of discipline[11:54] Employee recognition and everyday engagement practices[13:27] Protecting work-life balance without hurting shop performance[16:40] Reducing turnover through consistent owner involvement[19:47] Monthly leadership meetings and cross-store collaboration[21:44] Why quarterly check-ins outperform annual reviews[24:06] Franchising as a growth and accountability strategyResources mentioned in this episode:Andy Fiffick LinkedInRad Air Complete Car Care & Tire Centers WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“I never ask our people to do anything I'm not willing to do myself.”“If you're trying to teach responsibility and accountability, why aren't you going to the training with your guys?”“You never degrade someone for doing something wrong, you use it as a coaching and learning experience.”“Our guys want to live their lives, and that excuse of always working is no longer acceptable.”“You can't expect your team to do a great job if you don't give them the tools they need.”Action Steps:Audit your auto repair shop culture by identifying where your actions don't match the standards you expect from your team.Attend the same training sessions as your technicians to reinforce accountability and shared learning.Replace annual performance reviews with quarterly one-on-one check-ins focused on support and growth.Create systems that protect work-life balance, such as adjusted hours or operational alternatives that don't rely on burnout.Build regular cross-store or team meetings to encourage collaboration and shared problem-solving across locations.

Chuck Space is the Executive Director of the Texas Tire & Automotive Association (TTAA) and the founder of Space & Associates, an association management and consulting firm. With more than two decades of experience working alongside tire dealers, auto repair shop owners, and trade organizations, Chuck has built a career focused on advocacy, governance, and strategic growth for industry associations.Before leading TTAA, Chuck worked in public service, lobbying, and association leadership, giving him a rare perspective on how legislation, regulation, and business realities intersect. His work matters to shop owners because he operates at the point where policy decisions become real operational consequences: fees, compliance issues, labor challenges, and business continuity.In this episode…For many tire dealers and auto repair shop owners, joining a state association feels optional until it isn't. This conversation centers on the real-world value behind state tire association benefits, especially when regulatory pressure, local government disputes, or unexpected legal issues surface without warning.Rather than framing association membership as a perk or obligation, the discussion explores why collective representation, peer access, and advocacy matter more today than they did a decade ago. Rising costs, shifting regulations, and increased scrutiny make it harder for independent operators to stand alone, and this episode challenges the mindset of “I'll deal with it when it happens” before that moment arrives.Here's a glimpse of what you'll learn: [01:07] Who Chuck Space is and his role in the industry[01:50] Early background and upbringing in Texas and New Mexico[04:05] Career path into association leadership and consulting[06:46] Advising associations on strategy, governance, and growth challenges[07:35] Why tire and auto businesses should participate in state associations[12:05] Real-world example of association support resolving a local dispute[16:35] Texas's business-friendly environment and industry growth context[20:30] How Texas tire businesses can join the state association[22:31] Practical value of peer guidance and shared experience[24:37] Legal guidance and attorney access as a member benefit[26:36] Leadership philosophy and personal values guiding Chuck's workResources mentioned in this episode:Chuck Space LinkedInTexas & Tire Automotive Association WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“You don't need to sit there and scratch your head and try to guess what you should do as a member.”“It allows you to have a mini board of directors where you have the resources there that you can call on.”“When you come together, you speak with a louder voice.”“What one business can't do by itself, the association can help accomplish.”“Very few legislators understand the indirect effects of what they pass.”Action Steps:Evaluate the state tire association benefits available in your market, focusing on advocacy, legal access, and peer support rather than discounts.Identify one regulatory or operational risk in your business that would be easier to address with collective representation.Build a habit of seeking experienced peer input before making major service, staffing, or compliance decisions.Treat association membership as a risk-management tool, not just a networking opportunity.Review whether your business has a clear path to legal or regulatory guidance before an issue becomes urgent.

Mike Edge is the host of the Gain Traction Podcast and a long-time voice in the tire and automotive repair industry. With more than two decades of experience spanning internet marketing, small business consulting, and industry media, Mike has worked closely with tire dealers, auto repair shop owners, and multi-location operators across the country. His background includes early involvement in digital marketing before it became mainstream in the automotive space, giving him a front-row seat to how the industry has evolved.  Through the Gain Traction Podcast, Mike has interviewed hundreds of industry leaders; from independent shop owners to executives at national brands, bringing tire industry podcast insights that center on people, leadership, and long-term business health. His perspective matters because it's shaped not just by theory, but by years of listening, observing patterns, and reflecting on what actually helps shops grow and sustain strong cultures.Tony O'Billovich is a seasoned tire and auto repair industry leader with decades of hands-on experience managing and growing multi-location operations. Having overseen everything from daily retail operations to large-scale expansion projects, Tony now leads the Master Shop Program at Point S Tire USA, where he coaches and mentors independent shop owners on profitability, leadership, and business growth. Known for his practical, down-to-earth approach, Tony helps tire shop owners take control of their businesses by focusing on pricing strategies, employee development, and operational efficiency, all while preserving the legacies and community roots that make independent shops unique.In this episode…This episode steps away from surface-level recaps and leans into tire industry podcast insights that quietly shape how leaders think and act. Framed as a year-in-review, the conversation turns the focus onto reflection, what happens when you truly listen to different voices across the industry and allow those perspectives to challenge your assumptions about leadership, communication, and people.For shop owners and operators navigating constant pressure; from staffing issues to cultural shifts, this discussion matters right now. The themes that keep resurfacing are the ones that don't go away: trust, accountability, clarity, and the cost of ignoring communication. Rather than prescribing answers, the episode invites listeners to pause and ask whether they're building businesses that support people as much as profits and whether they're actually hearing what their teams are telling them.Here's a glimpse of what you'll learn: [01:15] Why reflecting on conversations reveals deeper leadership insights[02:48] Mike Edge's background and entry into internet marketing and the tire industry[07:17] What drives long-term passion for the tire and automotive repair space[09:36] Leadership lessons from Rob Williams and a dealer-first mindset[12:36] Stepping back from daily operations to lead the business more effectively[16:08] Leadership perspectives drawn from Melanie White's industry involvement[18:42] Increasing female participation and representation in automotive[22:20] Generational shifts and preparing the future workforce[23:15] Insights on Gen Z's growing role in the automotive industry[28:44] The impact of poor communication on business performance[30:32] Why open communication and accountability define strong leadership[34:39] Integrity and culture lessons from long-tenured industry leaders[35:57] Episodes and themes that resonated most with listeners[38:01] Advice for technicians and mechanics starting their careers[40:13] Guidance for first-time managers on clarity and accountability[43:21] The biggest challenges facing tire and automotive dealers todayResources mentioned in this episode:Point S Tire WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInGain Traction Podcast Ep#202 with Rob WilliamsGain Traction Podcast Ep#194 with Kamard JohnsonGain Traction Podcast Ep#203: Behind the Wheel at SEMA 2025: Meet the Industry Game-Changers - Part 1Gain Traction Podcast Ep#195 with Josh ParnellGain Traction Podcast Ep#207 with Gary SkidmoreGain Traction Podcast Ep#136 with Mike GraberQuotable Moments:“I liked his honesty, and specifically his honesty with himself.”  “Poor communication costs shop owners 18% of total salaries being paid out on an annual basis.”  “If you'll keep communicating, you'll always figure it out.”  “Everybody has something to offer you, and that knowledge can be a gift.”  “We're all going to make mistakes, just be accountable for them.”Action Steps:Schedule regular leadership check-ins to reflect on communication gaps and address them before they become costly issues, strong tire industry podcast insights consistently point back to clarity and follow-through.Audit where your time is spent as an owner or manager and identify tasks that should be delegated so you can focus on vision, culture, and financial oversight.Create structured opportunities for open feedback with your team, making it clear that accountability is expected but mistakes are part of growth.Invest in soft-skills training for technicians and frontline staff, including communication, professionalism, and customer interaction.Actively mentor younger employees by being direct, honest, and consistent; supporting long-term workforce stability rather than short-term fixes. What if your emails actually brought customers back in? Visit Cinch.io to learn more.

Jason Eich is a multi-location auto repair shop owner based in Evansville, Indiana. After spending more than two decades in a corporate career, Jason made an unexpected leap into independent auto repair ownership; a move that eventually led to operating multiple successful shops. Drawing from his background in leadership, discipline shaped by his time in the Marines, and hands-on experience scaling operations, Jason brings a grounded, real-world perspective on what it truly takes to grow an auto repair business.In this episode…Growth is often the goal for shop owners but knowing how to grow an auto repair business beyond a single location is where many hit a wall. Expansion isn't just about opening another shop or increasing car count. It requires a fundamental shift in leadership, mindset, and structure.Jason Eich explains that real growth begins when owners stop forcing the same systems everywhere and start building operations that fit their local markets. From customer loyalty and geography to staffing and traffic patterns, Jason shares why understanding market dynamics is critical when scaling an auto repair business.On this episode of Gain Traction, Mike Edge sits down with Jason Eich to unpack the transition from operator to owner. Jason outlines the leadership changes required to grow sustainably, why developing managers is non-negotiable, and how having hard conversations early creates clarity and accountability. His insights offer a clear roadmap for shop owners who want to grow faster without sacrificing culture or stability.Here's a glimpse of what you'll learn: [01:09] Jason Eich's background and path into auto repair ownership[04:23] How a casual conversation led to buying his first auto repair shop[07:33] What surprised Jason most about the auto repair industry[08:48] How Jason's Marine Corps experience shaped his leadership style[11:59] Why running a shop isn't always about fixing cars[13:52] Jason's perspective on right to repair and access to OEM data[17:25] How Jason approaches growth beyond two locations[20:03] The mindset shift from operator to business owner[22:48] The leadership principle Jason lives by[23:54] The best way to handle hard conversations as an ownerResources mentioned in this episode:Jason Eich LinkedInEich Brothers Automotive WebsiteDartt Automotive WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“Growth doesn't mean being in every bay, it means building people you trust.”“Cars don't fix themselves, and neither do problems in your business.”“If you want to scale, you have to stop forcing one system everywhere.”“Leadership means owning the outcome and having the hard conversations.”“Structure and accountability are what make growth sustainable.”Action Steps:Evaluate your readiness to scale: Ask whether your shop can operate without you in the day-to-day.Build managers before expanding: Growth stalls quickly without leadership in place.Adapt systems to local markets: Geography, loyalty, and traffic patterns matter.Have hard conversations early: Clarity prevents bigger problems later.Shift from operator to owner mindset: Work on the business, not just in it. What if your emails actually brought customers back in? Visit Cinch.io to learn more.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and run his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Many professionals struggle to stand out online and build the relationships that fuel business growth, often feeling overwhelmed or plagued by impostor syndrome as they step into thought leadership. With countless tools and platforms competing for attention, it's hard to know where to focus. How can you overcome self-doubt, use modern tools effectively, and build meaningful B2B connections?  John Corcoran, a seasoned entrepreneur and relationship-building expert, faced these challenges directly by applying clear frameworks, smart technology, and a people-first mindset. Drawing on resources like Winnie Hart's The Daily Thought Leader, John shares how consistent, practical content can build credibility and quiet self-doubt. He also explains how AI note-taking tools and intentional email welcome sequences helped him boost productivity, nurture prospects, and turn casual interest into lasting professional relationships.  Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen of Rise25 interviews John Corcoran about leveraging thought leadership and technology to build real B2B relationships. They discuss overcoming impostor syndrome, leveraging AI note-taking tools, and creating an effective email welcome series that nurtures leads and opens doors to new partnerships.

AJ Nealey is the owner and “Chief Cheerleader” of Nealey Tire & Auto, a rapidly growing multi-location auto repair business in Maryland. A self-taught technician who began his career turning wrenches in a one-bay garage behind his home, AJ built his company through relentless curiosity, hard work, and a passion for serving people. Over time, he shifted from technician to leader and eventually into multi-store ownership; a journey marked by both breakthrough growth and painful lessons. His story highlights how vision, faith, and perseverance can transform a small operation into a purpose-driven organization.In this episode…Growing an auto repair business is never a straight line and the wrong decisions can derail even the strongest momentum. Many shop owners underestimate how quickly expansion can expose weaknesses in leadership, staffing, finances, and operations. So, what are the biggest mistakes shop owners make when scaling, and how can they avoid them?According to AJ Nealey, it starts with understanding the difference between opportunity and danger. In this candid conversation, AJ opens up about the auto repair business mistakes that nearly halted his growth, including buying distressed shops that required more time, money, and emotional energy than expected. He explains the hidden challenges behind reviving broken locations and why shop owners must stay aligned with their values, systems, and operating model before expanding.AJ also shares the mindset shifts that helped him evolve from technician to leader. From learning the business side through RLO Training, to letting go of the tools, to building a team-based culture centered on service and purpose. AJ reveals what truly drives sustainable growth. The episode also explores how his faith shapes the way he leads, mentors employees, and views his business as a platform for service.On this episode of Gain Traction, Mike Edge sits down with AJ Nealey to discuss the realities of scaling an auto repair business, the mistakes that taught him the most, and the vision that continues to move his company forward.Here's a glimpse of what you'll learn: [01:03] Who is AJ Nealey?[01:34] How AJ entered the auto repair industry as a self-taught technician[06:40] The biggest challenge he faced in buying his first store[08:09] How moonlighting in a one-bay garage became the start of Nealey Tire & Auto[09:01] The turning point: discovering RLO Training and learning business fundamentals[11:20] The long road to opening his first full shop location in 2016[13:39] What AJ learned about hiring, delegation, and transitioning into leadership[15:53] The expansion mistake he warns shop owners never to repeat[18:10] Why AJ doesn't regret the struggle and how hardship built resilience[22:18] What motivates him internally and how faith shapes his business[26:30] The mantra AJ lives by as a leader and business ownerResources mentioned in this episode:Gain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInAJ Nealey LinkedInNealey Tire & AutoQuotable Moments:“Don't buy a dumpster fire.”“You have to go through the valley to appreciate the win.”“It's not what you get paid for the hour, it's the value you bring to the hour.”“Customers vote with their wallet.”“We look at our business as a ministry.”Action Steps:Evaluate expansion opportunities carefully: Avoid distressed shops that drain time and capital.Strengthen your leadership skills: Learn to delegate, coach, and develop your team.Align acquisitions with your operating model: Ensure new stores fit your systems and values.Invest in training: Like AJ, consider formal business education to support smarter growth.Build a purpose-driven culture: Lead with service, celebrate wins, and create meaningful employee experiences.

Gary Skidmore is a longtime tire industry leader whose career began in his father's independent shop and eventually grew into franchise ownership and executive roles within Big O Tires. With experience spanning the sales counter, the service bays, and corporate leadership, Gary brings a rare, full-circle view of what makes tire dealers successful. Today, he helps guide one of the most recognized dealer networks in the country, applying decades of hands-on operational knowledge, market strategy, and people development to support franchise growth across 466 locations.In this episode…Understanding how to scale a tire business begins with learning from someone who's lived every level of it. In this conversation, Gary walks through his early shop experiences, the lessons learned from becoming a franchise owner, and the leadership principles that shaped his approach to growth. He explains how Big O Tires expanded to 466 stores, why intentional market selection matters, and what franchisees truly receive beyond brand recognition.Gary also breaks down the two traits he believes predict franchise success better than any other metric; insights gained from decades of watching operators thrive or struggle. From the realities of franchise renewals to how often field consultants actually visit stores, he gives a transparent look into how a major tire network supports its people.This episode is packed with clarity and real-world wisdom for anyone interested in scaling a tire business the right way, through smart operations, strong leadership, and steady, intentional growth.Here's a glimpse of what you'll learn: [01:04] Who Gary Skidmore is and how he entered the tire business[01:29] Why snow days meant shop days growing up[02:59] From part-time college job to Big O franchise owner[05:57] How Big O Tires grew to 466 locations[07:35] What really happens after 10 years: franchise renewal insights[08:33] What Big O franchisees receive and how support is structured[10:40] Why consultant visits vary by store size and operational needs[11:54] Where new franchisees typically come from[14:56] The two traits that reliably predict franchise success[22:50] Work stories that shaped Gary's leadership style[26:55] A memorable day at the counter and its lesson[28:10] Gary's favorite movie and a childhood story that still inspires himResources mentioned in this episode:Tread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInGary SkidmoreBig O Tires' LinkedInBig O Tires' WebsiteQuotable Moments:“Growth only works when the support behind it works, too.”“You can't fake integrity. It shows up in every decision you make.”“The strongest operators are proactive, not reactive.”“Franchise systems thrive when people feel supported, not managed.”Action Steps:Evaluate your growth strategy: Is your expansion structured and intentional?Strengthen your support systems: Ensure operators receive meaningful field guidance.Develop leadership habits: Accountability and integrity set the tone for every store.Define the ideal franchisee: Identify traits that align with long-term success.Review your store culture: Strong values drive consistent performance and customer trust.

Some leaders walk into a room and dominate it with volume....Lisa walks in and changes it with one sentence....In this week's episode, we're breaking down the moment Lisa stopped a room full of men cold — not by yelling, not by matching the chaos, but by asking one calm, grounding question that completely flipped the power dynamic....If you've ever been told you need to be “louder,” “tougher,” or “more aggressive” to lead in a predominantly male workplace… consider this your permission slip to throw that old rulebook directly in the trash....Inside this Badass Debrief, you'll hear:✨ The mindset shift that lets you stop reacting to tone and start leading with intention✨ The grounding questions that instantly de-escalate a tense room✨ Why calm leadership isn't passive — it's strategic power✨ How to control the energy (and the outcome) without raising your voice✨ The Maya Angelou reminder every woman in leadership needs tattooed on her soul...And yes… we even get into the truly disturbing things in life — like people clipping their toenails on airplanes (why is this a thing?!)....If you're ready to lead with confidence, clarity, and quiet command — the way women naturally do when we stop performing and start owning our presence — this episode is your new favorite....Let's get into it....Quiet power is still power.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and run his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Podcasting continues to evolve, and not always in ways creators expect. One minute, the industry is celebrating growth, and the next, it is wrestling with algorithms, labeling rules, and shifting listener habits. With so many moving parts, how do hosts stay ahead without overthinking every episode? According to John Corcoran, a longtime leader in the podcasting space, the answer starts with understanding how small details can shape the listener experience. When asked about the issues podcasters should pay attention to, he points to something as simple as explicit-language labeling and how easily it can trip up creators. John explains that platforms often flag episodes automatically, sometimes even when no one has actually used a swear word, which means podcasters spend more time worrying about symbols than strategy. He also highlights how tools like accurate speech-to-text technology can transform productivity and consistency, especially when injury or busy seasons complicate content creation. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen of Rise25 interviews John Corcoran to discuss the biggest issues impacting podcasts today. You will hear why explicit ratings matter more than most hosts realize, how speech-to-text tools can double your productivity, and what separates authentic B2B podcasts from forgettable ones. John also provides insights on using podcasting as a strategic tool to build relationships and grow your business.

Send us a textIn this inspiring episode of Living the Dream with Curveball, we are joined by Chandra Lynn, a transformational coach, author, and founder of GLOW Living. With a rich background in marketing for renowned brands like Apple and Mercedes, Chandra shares her journey of personal growth that led her to develop the "Root to Rise" framework, designed to help individuals find emotional balance, purpose, and resilience. She discusses the challenges she faced in her career and how they shaped her approach to coaching. Chandra's new book, "Root to Rise: How to Love Life," is a culmination of her insights and experiences, offering readers practical tools to navigate life's transitions and align with their true purpose. Listeners will learn about the six hidden forces that drive our decisions and how to build emotional resilience during times of change. Join us for this enriching conversation that encourages self-discovery and the pursuit of fulfillment. Discover more at www.glowliving.com and take advantage of a special discount on her book at glowliving.etsy.com using the code Rise25.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… In an era where technology evolves faster than ever, how can business leaders use these innovations to stand out and grow their influence? From AI-driven tools to thought leadership platforms, the modern podcasting landscape is changing rapidly. But what does it take to leverage these tools effectively without losing the human touch that makes great conversations and ideas resonate? According to John Corcoran, a seasoned podcast host and entrepreneur, the key lies in embracing technology as a partner rather than an enemy. He explains that tools like AI and code assistants can enhance creativity and efficiency — helping creators produce better writing, build websites faster, and bring new ideas to life with less friction. John highlights how AI can democratize communication, empowering more people to share their voices clearly and professionally. He also points to thought leaders and podcasters who skillfully align their content with their brand message, turning each episode into both a meaningful dialogue and a strategic relationship-building opportunity. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen of Rise25 interviews John Corcoran to discuss how technology and thought leadership intersect in podcasting. They explore the smart use of AI in content creation, the rise of no-code tools for entrepreneurs, and lessons from influential podcasters who shaped the industry. John also shares how aligning podcast themes with business goals creates authentic, lasting connections.

John Corcoran is the Co-founder of Rise25, a company that helps B2B businesses connect with ideal clients and partners through done-for-you podcasting and content marketing. Chris Dreyer is the Founder and CEO of Rankings.io, an SEO agency specializing in helping personal injury law firms dominate organic search. Larry Benet is the CEO and Chief Connector of Larry Benet Agency, which helps leaders and organizations grow through strategic relationship-building and influence marketing. Ed O'Keefe is CEO of EOK Media – OfferWingman and Founder of Dentist Profits.AI, companies that help entrepreneurs and dental professionals scale through smart offers, media, and AI-driven growth strategies. Thad Winston is a business connector and consultant at True Scale Marketing, where he helps small- to medium-sized businesses grow through relationship-driven strategies and consultative guidance. Mark Hiddleson is the Owner of Specialized Storage Solutions, a company providing innovative warehouse design and material handling systems to improve operational efficiency. Jason Ciment is the CEO of Get Visible, a digital marketing agency helping brands expand their online presence through SEO, paid ads, and web development. Nicholas Loise is the Founder of Your Sales Recruiter and Sales Performance Team, organizations that help businesses grow revenue through high-performance sales recruiting and coaching. Duncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning social media agency helping brands grow through community-driven engagement. Mat Zalk is the Owner of Keyrenter Property Management, a property management company specializing in efficient, scalable systems for real estate investors. In this episode… The best leaders don't just manage; they connect. They inspire trust, create belonging, and build brands that endure because they put people at the center of everything. What happens when great minds from across industries come together to share how real connection drives success? From marketing visionaries to business strategists and community builders, this conversation dives into the power of relationships as the foundation of leadership and brand growth. Through stories of risk, resilience, and reinvention, the guests reveal how empathy, communication, and authenticity shape not only strong teams but also companies that stand the test of time. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by John Corcoran, Chris Dreyer, Larry Benet, Ed O'Keefe, Thad Winston, Mark Hiddleson, Jason Ciment, Nicholas Loise, Duncan Alney, and Mat Zalk to discuss how great leaders build trust, teams, and timeless brands. They explore the role of generosity in networking, the importance of purpose-driven culture, and how connection fuels long-term growth.

Tom Gattuso is the Vice President of Events for SEMA, the Specialty Equipment Market Association. With more than three decades of experience in the automotive events industry, Tom has overseen the growth of the SEMA Show into one of the largest and most influential trade shows in the world, drawing more than 160,000 attendees from 145 countries. His career began in auto shows and consumer events before joining SEMA in 2011, where he has continued to build a global marketplace that connects manufacturers, distributors, dealers, and enthusiasts under one roof.In this episode…The SEMA Show has long been a bucket-list event in the automotive world… But what makes it so important for tire dealers today? With so many industry events competing for attention, why should dealers prioritize SEMA 2025?According to Tom Gattuso, the answer lies in more than just product displays. He explains that SEMA is about conversations, connections, and opportunities that can transform a business. Tire dealers will find everything from tier 2 and tier 3 brands offering high-quality products, to the latest tools, equipment, and ADAS technologies that are driving revenue growth for shops across the country. Beyond that, SEMA provides education, training, and access to innovations that help shops stay competitive in an evolving market.On this episode of Gain Traction, Mike Edge sits down with Tom Gattuso for a conversation about why tire dealers should attend SEMA 2025. They explore the value of networking at an event that draws attendees from around the globe, the ways SEMA is expanding beyond wheels and tires into service innovations and restyling opportunities, and how the show continues to evolve while staying true to its mission. Tom also shares his personal mantra about kindness, the role of art and design in shaping the event's identity, and a book recommendation that emphasizes authentic fan experiences.Here's a glimpse of what you'll learn: [01:02] Tom Gattuso's background and how he entered the automotive event industry[04:18] The career path that led him to join SEMA in 2011[06:42] Why the tire industry's engagement at SEMA has shifted in recent years[09:09] What tire dealers can discover beyond wheels and tires at the show[12:27] Opportunities in tools, equipment, and ADAS technology for shop owners[15:15] Restyling, service innovations, and new revenue streams showcased at SEMA[17:48] How registration works and who can attend the show in 2025[20:24] Tom's guiding mantra: being kind to yourself, others, and the process[23:02] How artists like Chip Foose and Larry Chen shape SEMA's creative identity[25:20] A favorite book recommendation and lessons from the Savannah Bananas storyResources mentioned in this episode:Tom Gattuso LinkedInSEMA Registration and Event DetailsSEMA WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“As long as we can get people to connect and talk, we win.”“If you focus only on business, you're focused on the wrong thing. The conversations are where it starts.”“Be kind to yourself, be kind to others, and be kind to the process.”“SEMA reflects the industry back onto itself; it's about innovation, education, and connection.”Action Steps:Reconsider SEMA as more than just a trade show. It's a global marketplace and education hub.Explore revenue opportunities outside of tires, such as tools, ADAS, and restyling.Focus on conversations first: authentic connections drive long-term business growth.Register early for SEMA 2025 to secure access to the full range of events, demos, and learning sessions.Take inspiration from Tom's mantra and remember that how you make people feel is what drives lasting impact.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… The world of podcasting and digital marketing is changing fast as generative AI and shifting SEO rules redefine how audiences find and consume content. With so much uncertainty, how can businesses ensure their podcasts remain visible, relevant, and powerful tools for authority building? According to John Corcoran, a seasoned podcaster and business strategist, the fundamentals of SEO and relationship-driven marketing remain more important than ever. He emphasizes that while AI and search engines may evolve, building credibility, cleaning up websites, and delivering valuable content are timeless strategies for growth. John highlights how tools like Ahrefs can uncover hidden technical issues and how reading the right resources can sharpen SEO strategy. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen interviews John Corcoran, Co-founder of Rise25, to discuss adapting podcasting and SEO in the age of AI. They explore how generative AI impacts podcast growth, why tools like Ahrefs are essential for visibility, and the SEO books every marketer should read. John also shares how podcasting helps professionals in even the smallest markets attract clients and build authority.

Todd Taskey is an M&A Advisor for CEOs and Entrepreneurs at Potomac Business Capital. He has been an entrepreneur, business owner, investment banker, and business finance advisor for more than 20 years. In addition to providing M&A advice, Todd has been a founding investor, board member, or part of the management team of several business ventures. He helps CEOs and entrepreneurs develop a successful exit strategy through his knowledge of the mid-market investment banking process.  In this episode… Navigating key players in a transaction is critical for agency founders looking to maximize value, but how can they manage CEOs, sales leaders, and staff whose roles heavily impact a deal? M&A advisor Todd Taskey discusses the challenges of hiring key people and how private equity buyers evaluate leadership teams. With guest host Dr. Jeremy Weisz of Rise25, Todd shares real-world examples of negotiating non-competes, structuring equity with incentive units, and communicating with employees during due diligence.

Send us a textIn this episode we interview Jeremy Weisz, who runs Rise25 and hosts Inspired Insider. What you'll learn in this episode:How to use a podcast as a relationship engine—profiling people you admire and turning conversations into long-term allies.A practical “give first” approach to sales that removes pressure and builds trust.Ways to spotlight partners and clients on LinkedIn so they eagerly share your content.How to identify and nurture referral partners with the same ideal customer.A simple system for warm introductions that compound into 20, 50, or 100 new relationships.Why patient, consistent outreach beats short-term tactics—and how to play the long game.A real example of one interview that grew into friendship, collaboration, and paid work over years.

Bruce Davis is a veteran journalist and editor who spent 45 years shaping how the tire industry receives its news, data, and insights. As a founding staff member of Tire Business, he helped launch the publication in 1983, transforming it from an ambitious idea into one of the most trusted voices in the global tire market. Over the years, Bruce pioneered cornerstone features like the Global Tire Report, chronicled the industry's evolution through import/export statistics and dealership rankings, and built a reputation for delivering business-focused journalism with credibility and depth. His career included 13 years in Germany as editor of the European Rubber Journal, where he gained a front-row seat to historic moments like the fall of the Berlin Wall, giving him a unique global perspective on the tire trade. In this episode… What does it take to turn a scrappy start-up into an industry institution? On this episode of Gain Traction, Mike Edge sits down with Bruce Davis to uncover the story behind Tire Business's rise to prominence. Bruce shares how a chance phone call from a college friend led him into the world of trade journalism, how a sprained ankle almost delayed his entry into the field, and how just two years later he was handed the challenge of launching a bi-weekly publication for tire dealers. At 27 years old, Bruce rolled out the first issue, setting the stage for decades of tire industry insights that would influence manufacturers, distributors, and retailers worldwide. Bruce recounts the origins of the Global Tire Report in 1985, including the painstaking process of gathering international data before the digital era—shipping research in steamer trunks, sending telexes, and forging relationships with manufacturers across borders. He explains why Tire Business has maintained the rigor of a business journal, why the print edition and annual stats book still matter in a digital-first world, and how their data remains a trusted benchmark for the industry. Bruce also opens up about his life outside the newsroom, from witnessing the Berlin Wall come down to his retirement plans focused on travel and genealogy. If you're curious about the history of the tire trade, the value of accurate industry data, or the mindset it takes to build a trusted media brand, this conversation is packed with perspective and personality. Here's a glimpse of what you'll learn:  [02:34] How Bruce landed his first job in the industry right after college [04:51] The launch of Tire Business in 1983 and Bruce's age at the time [05:24] Bruce's original career goal to work for a major national newspaper [07:29] Meeting his future wife while working in Germany [08:26] Living in Germany during the fall of the Berlin Wall and its tense atmosphere [09:14] Bruce's perspective on Reagan's “Mr. Gorbachev, tear down this wall” speech [11:19] Writing for both Tire Business and Rubber News simultaneously [11:52] The origin story of the Global Tire Report [16:16] Why Bruce believes everyone in the industry should subscribe to Tire Business [22:22] The mantra that's guided Bruce throughout his career [23:24] Bruce's favorite movies and the story behind them [28:04] A Corvette road trip through Eastern Europe shortly after the Berlin Wall fell Resources mentioned in this episode: Tire Business https://www.tirebusiness.com/ Bruce Davis on LinkedIn https://www.linkedin.com/in/bruce-davis-aba02b21/ Tread Partners https://treadpartners.com/ Gain Traction Podcast https://gaintractionpodcast.com/ Mike Edge on LinkedIn https://www.linkedin.com/in/edgemike/ One last bow to industry legend Bruce Davis https://www.tirebusiness.com/opinion/one-last-bow-industry-legend-bruce-davis Quotable Moments: “Never be satisfied. Even if it's just 1% better, keep improving.” “The Global Tire Report became the benchmark the entire industry looks to.” “We treat the tire business like a business journal; factual, rigorous, and rooted in context.” “Sometimes history unfolds right outside your office window, like the Berlin Wall coming down.” “Print still matters when your audience values trusted, tangible information.” Action Steps: Maintain the rigor of a business journal, even in a niche industry. Track and publish industry data consistently to become the go-to source. Build credibility by connecting with all segments of your industry; manufacturers, distributors, and retailers. Preserve historical context; it strengthens your authority over time. Adapt to digital trends without abandoning the formats your audience still values.

It's easy to get caught up in the podcasting grind—churning out episodes, tweaking gear, tracking downloads—only to wonder if any of it's actually moving the needle. For a lot of entrepreneurs, it becomes just another thing on the to-do list instead of something that drives real connections. The frustrating part is knowing your message has value, but feeling like it's just floating out there with no direction. What's often missing isn't content—it's clarity on what you really want it to do for you. https://www.youtube.com/watch?v=G27RM8Uxy_w John Corcoran is a former lawyer turned podcasting strategist and co-founder of Rise25, helping B2B companies use podcasts to grow their client base. With experience writing speeches at the White House and hosting 2,000+ interviews, he's built a career on connection. Today, he explains how podcasts can drive real business growth by building relationships, not just content. He shares his “Dream 200” method—targeting ideal guests who can become clients or key partners. His focus: use podcasting as a smart, strategic networking tool. Stay tuned! Quotes: “If someone held a gun to my head and said, ‘Your website or your podcast?' I would say, ‘Take my website.' I will keep my podcast, because a website is basically a glossy brochure on the internet, and the podcast is a tool for building relationships.” “Business is about who you know. A podcast is a tool for knowing more people, knowing them in a deeper way—getting to know people you don't know right now, who are busy, who are successful, and who aren't going to carve out time for a get-to-know-you call, but will spend time for a podcast.” “In an era where we can't tell what is real from what is fake, authenticity will be the new currency.” Resources:  john@rise25.com The Rise25 ‘Dream 200' strategy connects you to your ideal clients. Follow John Corcoran on Facebook Connect with John Corcoran on LinkedIn

Mike Palmer is the CEO of Sigma Computing, a company that makes data exploration, analysis, and business intelligence accessible to all. Under his leadership, Sigma has experienced remarkable growth, going from $2 million to $100 million in IRR over three years and raising a $200 million funding round. Mike's expertise in business transformation and customer experience has been a driving force behind Sigma's success. He specializes in scaling enterprise solutions and driving innovation across product, marketing, and operations. In this episode… Many businesses struggle to unlock the full potential of their data, especially when complex systems limit access to only technical teams. This creates bottlenecks that slow decision-making and restrict company-wide collaboration. How can organizations make data accessible, actionable, and manageable for everyone, regardless of technical skill? Mike Palmer, an expert in scaling technology solutions and driving enterprise growth, shares how to break down these barriers by focusing on user-friendly, no-code platforms that allow non-technical users to analyze and act on live data. He emphasizes starting with mid-market customers to perfect the user experience and building scalable, intuitive products that eliminate complexity. He suggests prioritizing real-time collaboration, developing features like instant data write-back, and continuously collecting customer feedback to drive product evolution. Mike also highlights the importance of growing strategically by securing the right investors, resisting distracting acquisitions, and building a team culture that values direct feedback and long-term development. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Mike Palmer, CEO of Sigma Computing, about creating accessible, scalable data solutions. Mike discusses how rebuilding their product from scratch led to exponential growth, why a mid-market focus sharpened their user experience, and how his team strategically expanded to enterprise clients. He also shares lessons on fundraising, product-led growth, and sales team evolution.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… It's easier than ever to create content, but standing out and building meaningful relationships remains a major challenge. How can B2B leaders and entrepreneurs use podcasting and AI tools to drive growth, deepen connections, and establish thought leadership in today's noisy landscape? John Corcoran tackles this challenge by sharing specific tools and strategies that have proven effective. He explains how ChatGPT can be transformed into personalized AI coaches across multiple life areas, using uploaded documents and tailored prompts to enhance its utility. John also outlines how podcasting can serve as a relationship-building mechanism, whether reconnecting with past contacts like Ed O'Keefe or converting existing content into multi-platform episodes. Additionally, he shares a simple yet powerful method for boosting YouTube engagement through paid views and follow-up emails, which helps elevate guest exposure and strengthens ongoing partnerships. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen interviews John Corcoran, Co-founder of Rise25, about leveraging AI and podcasting for business growth. John dives into AI productivity hacks, how to repurpose content effectively, and why guest interviews build lasting credibility. He also touches on using podcasting to rekindle professional relationships, the benefits of tools like Gemini and Veo 3, and his top podcast recommendations in the investment and wellness spaces.

John Corcoran is a former White House Writer, speechwriter, an attorney, an author and a B2B podcasting expert, whose company, Rise25, helps B2B businesses to create podcasts. Top 3 Value Bombs 1. Reaching out to people and telling to your network that you are launching the podcast, inviting people to get involve and give guest recommendations are more important than the actual launch of the podcast. 2. The biggest mistake people make in podcasting is when they don't put their processes and system in place when they are starting their business. 3. Podcasting isn't about downloads but about the right conversation. Its an excuse for someone to put down whatever they are busy about and prioritized giving you an hour of his or her day to build trust, authority and respect. Check out John's website - Rise25 Sponsor Franocity - Franocity has helped hundreds of people leave unfulfilling jobs and invest in recession-resilient businesses through franchising. Visit Franocity.com to book a free consultation and start your franchising journey with expert guidance.  

Dr. Jeremy Weisz has founded multiple businesses, from a health supplement business to a Chiropractic & Massage business, to now running a successful digital agency helping companies create life changing relationships.Jeremy has been featuring top entrepreneurs with video interviews since 2008 that include founders/CEO's of Pixar, P90X, Atari, Einstein Bagels, Mattel, Kettle Chips, RX Bars, Big League Chew, the Orlando Magic, and many more on www.InspiredInsider.com He is also the co-founder of Rise25, where they help B2B businesses connect to their ‘Dream 200' clients, referral partners and get ROI, using a podcast. They eliminate 99% of the work and are an easy button for a company to launch and run your podcast.Learn more at: www.Rise25.com/about/

With digital noise at an all-time high, how can healthcare leaders stand out and make meaningful connections? In this episode, Stewart Gandolf sits down with Dr. Jeremy Weisz, Founder of Rise25.com, to explore how podcasting can become your most powerful tool for building trust, authority, and lasting business relationships.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service.

Jason Smith is the Owner and CEO of Spotlight Social Advertising, LLC, a company specializing in creating high-converting social media campaigns on platforms like Facebook and Instagram. Founded in 2016, the agency has grown to manage robust campaigns across various social media platforms, primarily focusing on e-commerce clients. Prior to his venture into digital marketing, Jason served as a Los Angeles police officer for 13 years.In this episode…Breaking through the noise in today's ecommerce landscape takes more than just running ads on Meta. With rising competition and changing consumer behavior, smart brands are looking beyond the obvious to find scalable, cost-effective platforms. So where should e-commerce companies focus their efforts to maximize ad performance and revenue growth?According to Jason Smith, a seasoned digital advertising strategist with deep experience scaling e-commerce brands, the answer lies in a full-funnel strategy paired with smart platform diversification. He highlights how Pinterest, often overlooked, became a surprisingly powerful channel for blue-collar audiences and niche products. By leveraging rigorous A/B testing, tailored messaging at each funnel stage, and platform-specific creatives, Jason's team helped clients like Furry Freshness generate a 6.4x lift in conversions — results that were third-party verified by Meta. He emphasizes that success comes not from flashy tactics, but from disciplined execution, creative testing, and data-backed decision-making.In this episode of Truth About Social Ads, Jason Smith, Owner and CEO of Spotlight Social Advertising, is interviewed by Dr. Jeremy Weisz of Rise25 to talk about building full-funnel ad strategies that drive explosive e-commerce growth. Jason shares why Pinterest is outperforming expectations, how to test and scale creatives effectively, and what most brands get wrong with Meta ads. Jason also provides insights on bundling products to increase lifetime customer value.

Jason Smith is the Owner and CEO of Spotlight Social Advertising, LLC, a company specializing in creating high-converting social media campaigns on platforms like Facebook and Instagram. Founded in 2016, the agency has grown to manage robust campaigns across various social media platforms, primarily focusing on e-commerce clients. Prior to his venture into digital marketing, Jason served as a Los Angeles police officer for 13 years.In this episode…Selling a high-ticket offer through social media ads might seem impossible, but it doesn't have to be. What separates campaigns that convert from those that just burn cash?According to Jason Smith, a seasoned paid social strategist, high-ticket offers can thrive with cold audiences if you build deep, customized funnels that mirror the buyer journey. He highlights how tailoring ad copy, creative, and targeting at every stage — from first impression to checkout — drives conversions, even for $10K products. This strategy, backed by a 91x ROAS case study, shows the power of full-funnel thinking. From top-of-funnel awareness to bottom-of-funnel urgency, each piece must speak directly to where the customer is in their decision process.In this episode of the Truth About Social Ads, Jason Smith, Owner and CEO of Spotlight Social Advertising, is interviewed by Dr. Jeremy Weisz of Rise25 to discuss how to convert cold traffic into high-ticket buyers. Jason shares his multi-phase ad strategy, explains why personalization at each stage is critical, and reveals how to time scarcity and urgency. Jason also provides insights on spotting and fixing common funnel mistakes.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Many business owners set ambitious goals but struggle to achieve consistent results. Often, the missing ingredient isn't motivation — it's systems. Without clear processes and the right tools, even the most driven professionals can find themselves overwhelmed, misaligned, or spinning their wheels. John Corcoran tackles this issue head-on by emphasizing the importance of developing repeatable systems to build discipline and scale sustainably. Drawing inspiration from Atomic Habits by James Clear, John shares how he's applied simple, effective strategies to automate key business functions — such as using ActiveCampaign to build educational email sequences that nurture leads automatically. He also highlights the value of documenting every company process, crediting Adi Klevit of Business Success Consulting Group for helping companies create SOPs that enable smooth delegation and operational resilience. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen interviews John Corcoran, Co-founder of Rise25, about the systems, habits, and relationships that support business growth. John discusses how to build stronger habits, the value of marketing automation, the role of process documentation, and the growing need for genuine human interaction in the AI era.

As we reflect on where we've been and where God is leading us next, Pastor Fred brings a powerful message called Wrap Up, Roll On. Rooted in Romans 15:14-22, we'll celebrate God's faithfulness and look forward with purpose and hope.

Jason Smith is the Owner and CEO of Spotlight Social Advertising, LLC, a company specializing in creating high-converting social media campaigns on platforms like Facebook and Instagram. Founded in 2016, the agency has grown to manage robust campaigns across various social media platforms, primarily focusing on e-commerce clients. Prior to his venture into digital marketing, Jason served as a Los Angeles police officer for 13 years.In this episode…Are your Facebook ads underperforming and not meeting your return on ad spend expectations? Many business owners face the same challenges: pumping money into ads and expecting instant wins. But is the real issue with your targeting, messaging, or something deeper?According to Jason Smith, a seasoned expert in paid social advertising, the biggest issue is often unrealistic expectations. He explains that many brands expect ads to generate immediate revenue without fully understanding the complexity behind the platform. He highlights how poor testing practices and misaligned audience segmentation lead to wasted ad spend and low engagement. The key to success, Jason emphasizes, lies in deeply understanding your customers' journey and tailoring creative to meet them where they are. With testing, segmentation, and realistic timelines, ad performance can improve significantly.In this episode of Truth About Social Ads, Jason Smith, Owner and CEO of Spotlight Social Advertising, is interviewed by Chad Franzen of Rise25, to discuss why Facebook ads underperform and how to fix them. Jason discusses common misconceptions about ad spend, the dangers of audience overlap, and how vanity metrics can mislead decision-making. He also provides insights into media efficiency, ad copy, and when you should hire an agency.

Jason Smith is the Owner and CEO of Spotlight Social Advertising, LLC, a company specializing in creating high-converting social media campaigns on platforms like Facebook and Instagram. Founded in 2016, the agency has grown to manage robust campaigns across various social media platforms, primarily focusing on e-commerce clients. Prior to his venture into digital marketing, Jason served as a Los Angeles police officer for 13 years.In this episode…When the stakes are life and death, every decision counts, and every detail matters. What happens when someone with that kind of high-pressure training takes on the world of digital marketing? Can lessons from the streets translate into results in the boardroom?According to Jason Smith, a former law enforcement officer with extensive experience navigating the high-stress environments of Los Angeles, the answer is yes. He highlights that the skills developed on the job — like staying calm under pressure, attention to detail, and resilience — have been critical in building a successful marketing agency. That mindset has allowed him to create systems that consistently deliver strong results for clients. Jason also emphasizes the importance of teamwork and customer perspective, noting that his agency meticulously tests every version of ad creative rather than relying solely on platform algorithms.In this episode of Truth About Social Ads, Jason Smith, Owner and CEO of Spotlight Social Advertising, is interviewed by Chad Franzen of Rise25 to talk about his journey from police officer to digital marketing expert. He shares how a near-death experience pushed him toward a new career, the moment he realized Facebook ads could be life-changing, and why his manual testing process gives clients an edge. Jason also provides insights into building trust with clients and the power of community.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Facing difficult conversations, building genuine connections, and tackling unpleasant tasks are everyday struggles in both business and life. Whether it's avoiding friction, procrastinating on necessary work, or feeling inauthentic while networking, these challenges can hinder personal and professional growth. How can individuals push through discomfort and develop meaningful, value-driven relationships? John Corcoran, a seasoned entrepreneur and podcast host, shares practical strategies to overcome these obstacles. He emphasizes the importance of authentic networking, offering tips on providing genuine value to others rather than being self-serving. He also introduces the concept of "swallowing the frog," which encourages tackling unpleasant but necessary tasks head-on. To streamline business operations, John recommends using tools like PandaDoc for efficient contract management and highlights the value of documenting systems to enhance productivity. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen interviews John Corcoran, Co-founder of Rise25, about effective networking, productivity, and overcoming professional hurdles. John shares insights on building meaningful connections, using digital tools for efficiency, and developing resilience through difficult conversations. He also discusses impactful books and insightful podcasts, offering valuable lessons on raising well-grounded children and mastering effective business systems.

Gary Sarner is the Founder of ROI360+, a company specializing in revolutionizing law firm marketing. Under his leadership, ROI360+ has become known for crafting media buying strategies that dominate the airwaves, helping law firms expand their reach significantly. Gary is a seasoned legal marketing expert with over 37 years of experience in radio advertising. In this episode… In today's competitive landscape, legal firms must navigate a crowded marketplace to capture the attention of potential clients. Standing out requires more than expertise — it demands strategic branding and authentic connections that resonate with individuals during critical moments. So, how can these firms leverage innovative approaches and personalized communication to ensure they remain at the top of their clients' minds when they need them most? Gary Sarner, a legal marketing expert, dives into the transformational strategies that can catapult a law firm from obscurity to prominence. He discusses his evolution from radio to founding a legal marketing agency, sharing pivotal moments that defined his path. Gary discusses how his agency doesn't just focus on delivering results, but also on creating impactful media campaigns that dominate the airwaves. His insights into the subtle nuances of radio advertising, the significance of staying true to one's “why,” and the art of cultivating relationships offer invaluable lessons for any business looking to enhance its reach and relevance. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Gary Sarner, Founder of ROI360+, about redefining legal marketing strategies. Gary shares his journey from a budding radio salesperson to a legal marketing powerhouse, the pivotal moment that led him to launch ROI360+, and the mistakes and lessons he's learned in legal marketing.

Damon Burton is the Founder and President of SEO National, a company specializing in strategic search engine optimization, where he leverages over 17 years of experience. Throughout his career, Damon has achieved notable success, working with high-profile clients such as Tony Robbins, Russell Brunson, and Rockwell Watches, while also being a Forbes contributor. He is the author of Outrank, where he shares his knowledge and strategies about SEO. His approach emphasizes integrity, maintaining quality control through rigorous SOPs, and establishing a strong personal brand that resonates with both clients and followers. In this episode… In a world where digital presence can make or break a business, how does one successfully navigate the complex landscape of search engine optimization while avoiding common pitfalls? The journey from obscurity to high visibility on Google is fraught with challenges, but for those who master the art, the rewards can be significant. What if there was a way to bypass the noise and effectively outrank even billion-dollar companies? Damon Burton has done just that, leveraging his expertise to help businesses scale through innovative SEO strategies. Damon shares insights into how he has crafted SEO National into a powerhouse consultancy by focusing on client success stories and maintaining a lean, SOP-driven operation. His personal strategy emphasizes the importance of setting clear expectations and nurturing relationships, both in business and with his family, showcasing a blend of professional acumen and personal authenticity. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Damon Burton, the Founder and President of SEO National, about the intricacies of SEO and personal branding. He shares his strategies for client acquisition and retention, which have been crucial to his success. By weaving his life values into his professional story, Damon demonstrates how aligning business objectives with personal ethics can foster sustainable growth.

Kesheyl van Schilt is the President, Senior Fundraiser, and Owner at Blakely, a strategic fundraising and marketing firm that works exclusively with the not-for-profit sector. Since purchasing the company in 2013, she has led Blakely to grow significantly, crediting the dedicated team and strong client relationships. Kesheyl started her nonprofit career at Kids Help Phone and credits her father's influence for her acumen in marketing and business leadership. Throughout her career, Kesheyl has remained committed to helping fundraisers succeed and has shaped Blakely's culture around transparent communication, continuous improvement, and innovation. In this episode… In today's rapidly evolving nonprofit sector, how can organizations bridge the gap between ambition and limited resources while ensuring donor satisfaction? Navigating philanthropy and fundraising can be daunting, but innovative leaders are uncovering successful strategies. Could the secret be a deep understanding of donor psychology and a commitment to creating meaningful experiences? Kesheyl Van Schilt, a prominent figure in the fundraising and marketing sector, shares how she transformed Blakely into a powerhouse in strategic fundraising for nonprofits. She emphasizes data-driven approaches, such as affinity surveys, to enhance donor engagement and tailor communications. By understanding donor motivations and aligning them with organizational goals, Kesheyl has led her team to make significant strides in the nonprofit sector. Her leadership fosters a culture of innovation that empowers her team to develop impactful strategies for their clients. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Kesheyl van Schilt, President, Senior Fundraiser, and Owner of Blakely, about transforming nonprofit fundraising through strategic innovation. Kesheyl shares valuable insights into the intricacies of effective donor communication and the importance of leveraging data in decision-making processes. She highlights the importance of maintaining a balance between operational efficiency and creative marketing, providing practical strategies for nonprofits to enhance donor relationships.

Dara Ladjevardian is the CEO and Co-founder of Delphi, a digital cloning platform that captures how individuals think, enabling personalized interactions at scale. Delphi quickly gained traction, reaching over half a million dollars in annual recurring revenue within five months without any marketing spend. Dara focuses on leveraging AI technology to provide innovative solutions, including the development of digital clones that enhance learning experiences and scale personal interactions. In this episode… During a time when human touch feels increasingly absent from digital interactions, is there a way to foster personal connections without losing authenticity? Can technology capture the essence of human interaction and scale it to new heights? AI innovator Dara Ladjevardian introduces the fascinating world of digital clones, explaining how his digital cloning platform Delphi was born out of a desire to preserve human authenticity in an attentive world. He further illustrates how Delphi is employed in education, business, and personal legacy, enhancing learning, saving thousands of weekly emails, and offering new monetization methods. Dara shares the challenges faced in the early days, from the financial commitment to technology development hurdles and the importance of relationship-building in their startup journey. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Dara Ladjevardian, Co-founder and CEO of Delphi, and his AI clone, about digital cloning and scaling human interaction. From the ethical considerations of preventing unauthorized cloning to the strategic planning required in building a robust and innovative team, Dara dives deep into the melding of authenticity with tech, ensuring that human voices remain potent in an increasingly digital world.

Maggie McTavish is the Founder of Mango Media, a web and SEO agency based in the Niagara region of Canada. With over 12 years of digital marketing experience, she specializes in helping businesses enhance their online presence. Maggie is known for her ability to combine stunning website design with effective search engine optimization. She is dedicated to helping clients grow their businesses through increased online visibility, bookings, and customers. As a new mom, Maggie has also mastered the art of balancing entrepreneurship with family life. In this episode… Running a business often means juggling multiple tasks and finding ways to stand out in a crowded marketplace. But what if there was a key area that businesses consistently overlook or mishandle? Could this be the very thing holding them back from achieving their full online potential? SEO expert Maggie McTavish offers a deep dive into the world of digital marketing, focusing on web design and SEO. She discusses the challenges businesses face when trying to rank on Google — such as slow website speeds and the neglect of local SEO opportunities — and shares practical solutions to overcome them. Maggie also touches on the importance of having a professionally designed website that draws in customers through organic search results. In this episode of the Inspired InsiderPodcast, Dr. Jeremy Weisz hosts Maggie McTavish, Founder of Mango Media, to discuss the bridge between web design and effective SEO. Maggie offers valuable insights into creating a website that not only looks good, but also ranks well on Google. She shares her experiences working with local businesses in the Niagara region, providing practical advice on improving website speed, selecting the right keywords, and leveraging Google Business Profile for better local search results.

Matthew Tsang is Co-founder of AndHumanity, an integrated, inclusive marketing and communications agency with a mission to serve people-first brands. Over his 15-year career in marketing communications, his work has been featured in numerous prestigious platforms such as Marketing Magazine and the Global American Marketing Association. Matthew is also the Principal and Growth Director at My Loud Speaker, an international award-winning full-service marketing agency based in Vancouver. He champions systemic change in the advertising world and believes in marketing's responsibility to humanity. In this episode… The transformation of an agency into a force for inclusive marketing is a story of resilience, adaptability, and passion for long-term change. So, how does a marketing agency evolve to focus on inclusivity and justice while navigating challenges in the industry? Matthew Tsang, a marketing guru, shares how he's championed inclusivity in the marketing world. He explains the philosophy behind using "JEDI” — justice, equity, diversity, inclusion — to reshape marketing strategies that represent diverse communities. Matthew recounts his sister's story, demonstrating the deep psychological impact of underrepresentation and how it inspired their mission to build a more inclusive media landscape. By engaging with underrepresented communities and prioritizing their voices, his agency has fostered authentic connections and delivered impactful insights that other brands had previously overlooked. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Matthew Tsang, Co-founder of AndHumanity, to discuss inclusive marketing and community engagement. Matthew discusses the JEDI principles in marketing, the genesis of AndHumanity and its evolution from My Loud Speaker, and the recent backlash in the DEI space.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Launching a podcast, navigating a complex industry, or managing personal growth can feel overwhelming, especially with the pressure to stand out or address a dense workload. For many, the quest for uniqueness delays action, while balancing creativity with clarity remains a persistent challenge. In an era of limitless tools and information, finding strategies to streamline efforts while fostering authentic connections is more vital than ever. John Corcoran shares invaluable insights on overcoming these challenges, emphasizing the importance of simplicity and purpose. He reveals how custom GPTs can transform dense documents into efficient, searchable resources, offering a practical solution for saving time and effort. Drawing from his own podcasting experience, John advises aspiring hosts to focus on authenticity, asserting that the uniqueness of a podcast lies in the host-guest dynamic, not a perfect concept. Additionally, he credits mentor Rob Castaneda with inspiring him to pause his drinking, demonstrating how personal growth can enhance professional focus and clarity. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen interviews John Corcoran, Co-founder of Rise25, about harnessing past experiences for personal and professional growth. They discuss how John's involvement in The West Wing inspired storytelling, the transformative potential of custom GPT tools, and how a pause on drinking improved his productivity. This episode is a treasure trove of wisdom for those seeking to enhance their podcasting journey and personal growth.