Podcasts about rise25

Jesse Jackson is the co-founder and operator of Mango Automotive, a multi-location auto repair group running eight shops across Texas, New Mexico, and Arizona. After a career in software, Jesse pivoted into the trades alongside her partner Brian, building Mango into a regional operator focused on acquiring auto repair shops from retiring owners whose businesses are already profitable but under-marketed.Jesse is the creator of a free acquisition-evaluation tool at autorepairqueen.com/shop It's the same model Mango Automotive uses internally to underwrite its own deals. Her perspective sits at the intersection of operator, acquirer, and brand-builder, which is why shop owners modeling their first or fifth acquisition keep coming back to her playbook.EPISODE SPONSORThis episode of the Gain Traction Podcast is sponsored by Cosmo Tires. Cosmo Tires offers a wide range of tire solutions designed for durability, reliability, and performance across multiple vehicle segments. Learn more at https://www.cosmotires.comIn this episode…The Boomer generation built most of the independent auto repair shops in this country, and a huge share of them are heading toward retirement with thirty years of word-of-mouth equity and zero modern demand generation on top. That's the deal flow most multi-location operators are sleeping on. Acquiring auto repair shops at this stage means buying already-profitable businesses and unlocking the growth the previous owner stopped chasing a decade ago.The 50%+ year-one number comes from three layers: Google Maps SEO, Local Service Ads, and AI search visibility on the marketing side; a transition protocol that retains every technician on the people side; and the right district manager, finance, and HR hires at the three-shop and five-shop inflection points. Jesse Jackson of Mango Automotive has run this playbook across eight locations and three states, and this conversation breaks down exactly how it gets executed.Here's a glimpse of what you'll learn:[01:14] Guest introduction: Jesse Jackson, Operator of Mango Automotive[01:41] The career pivot from software into the automotive trades[04:49] Building Mango Automotive into a multi-state operator through acquisition[06:41] Navigating the three-store and five-store inflection points in multi-location growth[12:00] The transition protocol for retaining staff through a change in ownership[14:14] Customer acquisition strategy and cost-per-acquisition in secondary markets[18:29] Local brand-building and the role of community partnerships in market penetration[24:16] Operator mindset and the discipline of career reinvention[25:31] Leadership lessons from It's Not About the Mangoes[31:57] The free acquisition-evaluation tool Mango uses to underwrite dealsResources mentioned in this episode:Jesse Jackson on LinkedInMango Automotive WebsiteFree Acquisition Evaluation Tool (Mango Automotive)Tread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:"The shops we buy are already successful, the previous owner just stopped pushing for growth.""We wait in the parking lot while the owner tells the team, then walk in so nobody has time to get paranoid.""Customer acquisition in our secondary markets runs about $150, and that's with the referral base already working for us.""I'm rebuilding our website because I don't like what ChatGPT or Gemini says when I ask for the best repair shop in town.""The three-shop and five-shop inflection points are where most operators break; district managers, finance, and HR are what get you through.""We've never lost an employee through a transition, and that's not luck, it's benefits and how you walk in the door."Action Steps:Underwrite every deal on year-one marketing upside, not trailing revenue. Assume a 50%+ lift when acquiring auto repair shops from retiring owners who never invested in modern demand generation.Run the parking-lot transition play on day one. Let the seller announce the sale to the team alone, then walk in within minutes with the full benefits package in writing.Audit AI search visibility this week; ask ChatGPT, Gemini, and Claude for the best repair shops in each market and treat every gap as a website rebuild priority.Hire the district manager, finance lead, and HR seat before hitting five locations: those three roles carry multi-location auto repair operators through the inflection point.Pull Jesse's free acquisition-evaluation tool and run it on the next deal in the pipeline, it's the same model Mango uses to pressure-test year-one assumptions before signing an LOI.

Jim Sennett is the manager of repair programs at AAA (American Automobile Association), where he oversees the Approved Auto Repair network of roughly 6,000 shops across the country, about 5,000 independents and 1,000 dealerships, along with the club's emerging technologies work on EVs and hybrids. He came up through Goodyear, starting as a tire changer and working through alignment tech, service advisor, service manager, and store manager across two stints with the company. Between his Goodyear years and his current role he spent nearly a decade in law enforcement before returning to the industry.Jim has been with AAA for 12 years and serves as Vice Chair of the ASE Education Foundation, which puts him at the center of how the industry is responding to the technician shortage in auto repair; both through the certification side and through the apprenticeship program AAA built with NAPA to bring new people into the trade.In this episode…The technician shortage in auto repair stopped being an abstract talking point around 2022-2023, when AAA's approved shops started telling Jim Sennett the same thing in different words: the tows keep coming, the waiting rooms keep filling up, and there's nobody behind the bay door to do the work. AAA's response was to stop waiting for the trade-school pipeline to fix itself and build a parallel one, partnering with NAPA on an apprenticeship program designed to take someone out of a grocery store, a fast-food job, or a closed-down factory and turn them into a working technician in 18 to 24 months.Jim walks through the actual mechanics: $300 a year per person, free for shops already running NAPA, but built parts-supplier agnostic so O'Reilly, Advance, and AutoZone shops are not locked out. The program is self-paced and mentor-based inside the shop, and the apprentice finishes with four ASE certifications; brakes, steering and suspension, A/C, and electrical. He also gets into why the recruiting pitch itself is part of the problem. The trade is still being sold as the "Cooter from Dukes of Hazzard" job; greasy coveralls, wrench in hand, when the actual work is a laptop in one hand and a diagnostic tool in the other. The shortage closes faster when the marketing catches up to what the job has become.The other thread worth following is Jim's story about a Buffalo shop owner who was a few months from closing. Jim sat down with him, looked at the numbers, and made him do two things first: raise labor rates and raise parts margins. The shop is now operating out of its second, bigger location.Here's a glimpse of what you'll learn: [01:14] Introducing Jim Sennett and his role at AAA[02:45] Early career path from college into a general service technician role at Goodyear[04:26] Overseeing AAA's Approved Auto Repair program[08:49] The three-decade partnership between AAA and NAPA[09:40] Reframing the technician's image in the modern trade[10:36] Formative lessons from Goodyear's management training[13:28] Addressing the technician shortage through the AAA/NAPA apprenticeship[17:30] Rescuing a Buffalo shop through disciplined pricing and margin strategy[21:06] Leading with a firm, fair, and consistent standard[24:35] The under-promise, over-deliver principle and the Five Guys case study[26:48] Closing reflections and hometown conversationResources mentioned in this episode:Jim Sennett on LinkedInAmerican Automobile AssociationASE Education FoundationTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“These men and women are professional people out there, you got a laptop in your hand now, you're doing more work on a computer than you are turning wrenches.""You find the right person, the right personality for you, and we'll give you a program, and we'll make them into a technician in 18 months to two years.""Always be firm, fair and consistent every day.""I'm always a fan of under-promising and over-delivering.""If you can't be your word, or you can't have someone that believes in you, it kind of sets a bad foundation and we know what happens with bad foundations, the building tends to crumble."Action Steps:Audit your labor rates and parts margins this week, raise both if the math says so.Enroll one career-changer in the AAA/NAPA apprenticeship at $300 a year and assign a senior tech as mentor.Rewrite your tech job postings to lead with diagnostics, scan tools, and EV work, not wrench-turning.Pick one customer promise: timeline, price, or scope, and engineer the over delivery.Join AAA's Approved Auto Repair program to access the apprenticeship pricing and the nationwide warranty.

John Corcoran is the Co-founder and CEO of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. He helps clients generate ROI through its done-for-you podcast service. Since 2012, John has hosted the Smart Business Revolution Podcast, interviewing hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. He is also a recovering attorney, an author, a former White House writer, and a speechwriter for the Governor of California. Over his career, John worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. In this episode… Many business owners launch podcasts hoping to build an audience, gain visibility, or create a steady stream of content. But the real opportunity often comes from something less obvious — using the podcast as a structured way to build meaningful business relationships. What's the result when the goal is not more downloads, but better conversations? The answer is that podcasting becomes a business development tool built around access, trust, and intentional connection. Strategic podcasting expert John Corcoran explains that the strongest podcasts are not driven by downloads or celebrity guests, but by conversations with clients, referral partners, strategic partners, and people worth knowing. Rather than obsessing over vanity metrics, owners should identify the right people to invite and leverage each episode to deepen relationships while creating valuable content. John also points out that consistency, thoughtful follow-up, and getting support with production systems can keep owners focused on the conversations that actually move the business forward. In this episode of Owner's Profit Playbook, Pat Mancuso chats with John Corcoran, Co-founder and CEO of Rise25, about why owners need stronger relationships, not more downloads. John explains how to choose the right guests, use outreach strategically, and turn conversations into long-term business value. He also touches on the Dream 200 approach and how AI can support thought leadership and repurposed content without losing the human connection.

Joe Happel, Desiree Elliott, Steve Towers, Charlie Alexander, Tim & Terri Hollander, and Gary Skidmore represent a cross-section of some of the most experienced operators and leaders within Big O Tires. From Hall of Fame-level leadership and second-generation ownership to multi-state expansion and corporate strategy, each brings decades of real-world experience in building, scaling, and sustaining automotive service businesses. Their combined perspective reflects what actually works inside high-performing tire shop networks; not theory, but execution.Across their roles as franchisees, operators, and executives, they reveal how tire shop owners grow through standards, accountability, and long-term relationship building. Their insights are grounded in running multiple locations, navigating growth cycles, developing teams, and aligning franchise systems to support both independence and scale.EPISODE SPONSORThis episode of the Gain Traction Podcast is sponsored by Cosmo Tires. Cosmo Tires offers a wide range of tire solutions designed for durability, reliability, and performance across multiple vehicle segments. Learn more at https://www.cosmotires.comIn this episode…The industry doesn't have a growth problem, it has a standards problem. Shops chase tactics, marketing angles, and quick wins, but the operators scaling from one location to ten and beyond are playing a different game entirely. Growth is being driven by discipline, culture, and consistency, not creativity.Inside Big O Tires, the pattern becomes clear. The operators winning long-term don't reinvent systems, they refine them. They build pressure into their culture, hold teams accountable, and treat customer relationships as assets that compound over time. The gap between average and top-performing shops isn't access to better tools. It's the refusal to let standards slip.This is where most operators fall behind. Weak retention, inconsistent service, and constant hiring challenges aren't random, they're the result of operating without a defined standard. Meanwhile, the shops that understand how tire shop owners grow are building businesses that scale predictably, retain customers for years, and create internal leadership pipelines that sustain expansion.Here's a glimpse of what you'll learn: [01:11] Joe Happel on maintaining high standards and prioritizing work over recognition[09:09] Desiree Elliott on generational leadership and scaling a multi-store operation[14:05] Steve Towers on expanding across multiple states and building brand consistency[22:23] Charlie Alexander on acquisition-driven growth and co-op structure advantages[27:04] Terri & Tim Hollander on customer retention through long-term relationships[35:01] Gary Skidmore on franchise growth strategy and system-wide collaborationResources mentioned in this episode:Big O TiresBig O Tires Franchise OpportunitiesJoe Happel on LinkedInDesiree Elliott on LinkedInSteve Towers on LinkedInCharlie Alexander on LinkedInGary Skidmore on LinkedInTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“You just have to listen… and you learn a lot.”“Pressure creates diamonds.”“You can't teach somebody to care.”“Delight the customer, not just satisfy them.”“It is cheaper to keep an employee than to find and train a new one.”Action Steps:Establish one non-negotiable service standard across every location and enforce it daily without exception.Build structured mentorship inside your shop by pairing experienced operators with newer team members to accelerate learning.Audit your customer experience and shift from satisfaction to retention-driven service that builds long-term trust.Identify where inconsistency exists in your operations and eliminate it through repeatable systems and accountability.Study how tire shop owners grow by focusing on culture, employee retention, and execution rather than chasing new strategies.

Peter Greenberg — owner of City Tire Co., a business operating since 1927 with a long-standing presence in retail, commercial, and retread segments. With decades of industry experience, he brings a strong perspective on vendor relationships, buying group strategy, and the operational decisions shaping how independent tire dealers compete today.David Zeller — owner of Zeller Tire & Auto Center, a multi-location operation established in 1952. His experience centers on integrating tire sales with automotive service, refining internal systems, and driving profitability for independent tire dealers in an increasingly competitive market.Bob Amenta — President of Modern Tire, where he oversees a service-focused operation that complements tire sales with long-term maintenance and repair. His approach emphasizes operational structure, customer retention, and sustainable growth within the independent tire dealers segment.EPISODE SPONSORThis episode of the Gain Traction Podcast is sponsored by Cosmo Tires. Cosmo Tires offers a wide range of tire solutions designed for durability, reliability, and performance across multiple vehicle segments. Learn more at https://www.cosmotires.comIn this episode…Independent tire dealers are losing margin in plain sight, and the root cause sits inside their own operations. Pricing no longer defines competitiveness. Buying power, service integration, and internal alignment now determine who grows and who gets left behind.Peter Greenberg, David Zeller, and Bob Amenta expose a shift that many operators still overlook. Running a shop in isolation limits leverage with vendors, restricts access to best practices, and slows down operational evolution. Their collaboration through Tire Team Partners reveals a model where shared intelligence and complementary strengths unlock both cost advantages and revenue growth.The pressure from consolidation and rising customer expectations continues to intensify. Shops that fail to modernize purchasing strategies and service mix face shrinking margins and weaker retention. Growth now depends on executing both sides of the business; tires and service, with precision, while building systems that scale beyond a single location mindset.Here's a glimpse of what you'll learn: [01:10] Overview of panel guests and their operations[01:54] Formation of Tire Team Partners and collaboration model[05:39] Strategic importance of balancing tire sales and service revenue[07:23] Role of advisor recommendations in tire purchasing decisions[08:08] Impact of internet-informed customers on the sales process[10:13] Guest backgrounds and industry experience[11:01] Leadership perspectives and operational philosophies[15:09] Business outlook and collaboration strategy for 2026[17:16] Leveraging buying power to improve pricing and margins[19:44] Future direction and potential expansion of Tire Team PartnersResources mentioned in this episode:Peter Greenberg on LinkedInCity Tire Co. WebsiteDavid Zeller on LinkedInZeller Tire & Auto CenterModern TireTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“70% are going on the recommendation of the advisor.”“The real diamond in the rough is doing both—tires and service—and doing both well.”“The price largely is determined by the market, not by my cost.”“We have to control our own destiny.”“Small tweaks can turn out to be incredibly profitable over the course of 12 or 24 months.”Action Steps:Audit purchasing strategy and consolidate vendor relationships to increase leverage and reduce cost per unit.Rebalance operations to ensure tire sales consistently drive service opportunities and long-term customer retention.Build peer-level partnerships or join collaborative groups to access shared best practices and scale advantages.Standardize internal processes across locations to eliminate inefficiencies and improve profitability at scale.Implement a dual-focus growth plan that strengthens both service operations and tire volume to position independent tire dealers for sustained expansion.

Jeff Webster is the owner of Take Ten Tire Service, with nearly three decades in the tire industry. He has expanded his operations beyond Oklahoma through recent acquisitions and is an active member of the Independent Tire Dealers Group, where he values long-term relationships and peer collaboration.Josh Porter is the owner of Lex Brodie's Tire Company on the Big Island of Hawaii, where he operates multiple retail locations alongside commercial tire centers, car washes, and service businesses. With over 20 years in the industry, he focuses on staying relevant in a geographically isolated market through diversification and industry connections.Ryan Anderson is the president and owner of Montana Tire Distributors Inc., a business that combines wholesale distribution with retail operations. Having grown up in the industry, he emphasizes the financial and competitive advantages of group buying power and has helped lead the company through continued expansion.Katie Youngblood is a third-generation owner of Youngblood Auto & Tire based in Texas, overseeing both retail locations and a large-scale mobile commercial service operation. Her business primarily serves commercial clients, with a strong focus on roadside service and fleet support across a wide regional footprint.Jay Baxter is the president of Delaware Tire Centers, where he operates a smaller independent dealership. With decades of experience, he highlights the challenges faced by independent operators and the importance of joining networks like ITDG to remain competitive.Peter Greenberg is the owner of City Tire Company and serves as chairman of the Independent Tire Dealers Group. Coming from a multi-generational business, he focuses on helping independent dealers compete against large chains through private brands, collective buying power, and shared strategies.Rick Benton II is the president of Black's Tire Service, a long-standing family-owned company known for its strong community involvement and internal culture. He advocates for collaboration among independent dealers and emphasizes adapting to industry changes while maintaining core values.EPISODE SPONSORThis episode of the Gain Traction Podcast is sponsored by Cosmo Tires. Cosmo Tires offers a wide range of tire solutions designed for durability, reliability, and performance across multiple vehicle segments. Learn more at https://www.cosmotires.comIn this episode…Independent tire shop owners are losing margin in places they don't even see, buried in pricing, sourcing, and deals that were never built for them to win. The big chains aren't just bigger; they're buying better, negotiating harder, and moving faster. That advantage shows up every single time a customer says yes to a quote.The operators in this conversation aren't guessing what's wrong. They're seeing it firsthand: the cost of staying independent without leverage is rising, and it's showing up in tighter profits, tougher competition, and slower growth. Meanwhile, shops that have aligned themselves with groups like ITDG are playing a different game: better pricing, stronger supplier relationships, and a seat at the table they didn't have before.This is the shift most shop owners feel but haven't fully defined yet. The shops that recognize it are already adjusting how they buy, how they price, and how they scale. The rest are still trying to outwork a system that was never built in their favor.Here's a glimpse of what you'll learn: [01:11] Jeff Webster on ITDG value and industry relationships[06:23] Josh Porter on ITDG benefits and business expansion[12:43] Ryan Anderson on buying power and profit impact[17:36] Katie Youngblood on commercial operations and scale[25:10] Jay Baxter on challenges facing independent dealers[28:59] Peter Greenberg on competition and private label strategy[37:21] Rick Benton II on culture and industry evolutionResources mentioned in this episode:ITDG (Independent Tire Dealers Group LLC)Jeff Webster LinkedInTake Ten Tire & ServiceLex Brodie's Tire CompanyMontana Tire Distributors Inc.Youngblood Auto & TireJay Baxter LinkedInDelaware Tire CentersCity Tire CompanyRick Benton II LinkedInBlack's Tire ServiceTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“You just never know where you're gonna run across the same people, it's a great family of people.”“It's the difference between competing and succeeding and thriving.”“When we come together, we're a really big fish; it's hard to beat us.”“As an independent, you're faced with private equity getting bigger, how do you compete?”“It's not just about making a living, it's about making a difference.”Action Steps:Join or evaluate a dealer network to immediately increase buying power and reduce cost per tire, independent tire shop owners who stay isolated are overpaying.Audit your current supplier pricing and compare it against group purchasing benchmarks to identify margin leakage.Diversify revenue streams by adding commercial services, mobile support, or complementary automotive offerings to stabilize cash flow.Build relationships with other operators in your market or network to share strategies, vendors, and operational efficiencies.Develop a private label or alternative tire strategy to regain pricing control and protect margins from manufacturer restrictions.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and run his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Many aspiring podcasters hesitate to launch, held back by fear of visibility, pressure to make a strong debut, and uncertainty around marketing and distribution. These challenges can make the process unnecessarily complex. But is launching a successful podcast really that complicated? John Corcoran, a podcasting expert and entrepreneur, shares practical strategies to move past these barriers and take action. John emphasizes that perfectionism often delays progress, and instead recommends launching with multiple episodes to build early momentum. He highlights the importance of tapping into existing networks, maintaining consistent publishing, and using platforms like LinkedIn and email to generate visibility. John also underscores the value of repurposing content into formats like clips, newsletters, and long-form assets to maximize reach. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen interviews John Corcoran, Co-founder of Rise25, about overcoming podcast launch fears and simplifying the path to getting started. John also explores content repurposing, multichannel distribution, and leveraging podcast guesting to accelerate growth.

Phil Carpenter is the Director of Operations at Urban Autocare and Avalon Motorsports, overseeing seven locations in the Denver, Colorado area. He began his career as a technician and became the first employee in what was once a two-person shop, eventually helping grow the business into a 55-person operation.His experience spans every stage of scaling an auto repair shop; from turning wrenches to leading teams, building systems, and managing multi-location complexity. That progression gives him a grounded perspective on what actually breaks, evolves, and demands attention as shops grow beyond a single location.EPISODE SPONSORThis episode of the Gain Traction Podcast is sponsored by Cosmo Tires. Cosmo Tires offers a wide range of tire solutions designed for durability, reliability, and performance across multiple vehicle segments. Learn more at https://www.cosmotires.comIn this episode…Growth doesn't fail loudly at first. It slips in through divided attention, stretched leadership, and roles that multiply faster than the team can support.Scaling an auto repair shop introduces a different kind of pressure, one that doesn't show up in car count or revenue reports. It shows up in managers juggling three roles, in culture that starts to drift, and in decisions that carry more weight than they did at one location. The systems that once worked stop holding, and the habits that built the business begin to limit it.This conversation centers on what actually changes as a shop grows. The shift from technician to leader, the cost of trying to do everything at once, and the reality that profitability is what allows a business to stand behind its work when things go wrong. Scaling an auto repair shop demands sharper focus, stronger systems, and a clear understanding of where leadership attention belongs.Here's a glimpse of what you'll learn: [01:15] Background and introduction of Phil Carpenter[02:39] Early career path and entry into the automotive industry[04:15] Building culture through care and accountability[07:16] Early challenges and stagnant growth in the first location[10:57] Transition from technician to advisor and manager[14:40] Operational strain from wearing multiple roles[20:33] Profitability as a foundation for stability and customer care[22:50] Leadership framework: execution, preparation, and review[26:48] Personal background and life outside the shopResources mentioned in this episode:Phil Carpenter on LinkedInUrban Autocare WebsiteAvalon Motorsports WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“I can be a very good technician and I can be a very good service advisor, but I cannot do them at the exact same time.”“We know how to take care of people, and we're going to do that really, really well.”“We can love and care about you, but that doesn't mean that we don't expect you to do a really good job.”“If we're not running our businesses soundly and with profit, we start squeezing pennies and stop standing behind what we do.”“Feedback is a gift.”Action Steps:Audit current roles across your team and eliminate overlap where one person is carrying multiple critical functions. Divided attention is one of the fastest ways scaling an auto repair shop breaks down operationally.Define clear accountability standards for each role and enforce them consistently. Culture weakens when expectations stay informal.Review profitability at a granular level. Margin is what allows the business to take care of customers without hesitation when mistakes happen.Identify one process that worked at a single location and stress-test it across multiple locations. Systems must evolve as complexity increases.Build a leadership habit of preparation and review. Go into key conversations with intent, then evaluate performance immediately after to improve the next decision.

Aaron Conant is the Co-founder and Chief Digital Strategist at BWG Connect, a leading platform for executive strategy and networking sessions. He is an eCommerce expert with over a decade of experience in digital commerce, providing advisory services to brands on Amazon sales strategies, retail media, DTC platform selection, and SEO. BWG Connect, in conjunction with BWG Global, has built an exclusive network of over 125,000 senior professionals and hosts over 2,000 virtual and in-person networking events annually.  In this episode… Digital commerce is evolving at a pace that makes it difficult for even experienced professionals to keep up. New tools promise efficiency, but they often introduce more complexity and uncertainty. As expectations rise and technology shifts, businesses are being pushed to rethink how they operate, market, and grow. So how can companies adapt when the rules seem to change faster than they can respond? Aaron Conant explains that the current environment is defined by rapid transformation, where AI, changing search behavior, and increasing demands on marketers are reshaping the landscape. As a digital commerce expert with deep experience advising brands, he highlights the importance of understanding emerging trends like conversational search and answer engines, while also emphasizing foundational elements such as clean data and strong content. Aaron suggests that companies focus on continuous testing, invest in learning, and avoid waiting for clarity before taking action. The key is building systems that allow for adaptability rather than chasing perfection. In this episode of The Digital Deep Dive, Chad Franzen of Rise25 talks with Aaron Conant, Co-founder and Chief Digital Strategist at BWG Connect, about how AI is reshaping eCommerce and digital marketing strategy. Aaron shares insights on the rise of AEO and GEO, the growing role of personalization, and the challenges of AI adoption. He also explores content evolution, data readiness, and why constant testing and learning are critical for staying competitive.

Adam Dixon is the Director of Operations at Urbs Garage, a multi-location auto repair business serving the Cincinnati and Northern Kentucky markets. He built his career from the ground up as a technician before moving into leadership, where he developed and implemented scalable systems that drive consistent performance across locations. His hands-on experience across dealerships, independent shops, and multi-store operations gives him a practical, execution-first perspective on what actually works in the bay.Today, Adam is known for turning underperforming locations into high-revenue operations by focusing on process, speed, and accountability. His approach to strategies to grow an auto repair shop centers on operational discipline rather than marketing spend, proving that growth is built through execution, not theory.EPISODE SPONSORThis episode of the Gain Traction Podcast is sponsored by Cosmo Tires. Cosmo Tires offers a wide range of tire solutions designed for durability, reliability, and performance across multiple vehicle segments. Learn more at https://www.cosmotires.comIn this episode…Most shops don't stall because they lack ideas. They stall because execution breaks under pressure.Revenue leaks out in the space between inspection, communication, and approval. Cars sit too long before being checked. Customers wait too long to hear back. Decisions get pushed later into the day, and with that delay comes hesitation, lost trust, and missed sales. The industry continues to push marketing and expansion as the solution, yet the real constraint lives inside the shop's daily workflow.This episode shifts the focus back to what actually drives growth; speed creates confidence, clarity increases approvals, and consistency compounds results. The operators who scale are not chasing tactics, they are controlling the flow of work, removing friction, and building systems that perform every single day.Here's a glimpse of what you'll learn: [01:15 ] Introduction of Adam Dixon and Urbs Garage[01:31] Early interest in fixing things and technical curiosity[07:15] Transition from dealership environment to independent shop[09:52] Learning operational processes and identifying inefficiencies[13:05] Attempted business acquisition and corporate transition[14:28] Joining Urbs Garage and stepping into leadership[17:54] Importance of mindset and saying yes to customers[19:08] Marketing strategy differences across locations[20:17] Rebuilding trust in underperforming shop locations[21:27] Managing and optimizing digital marketing spend[24:09] Customer attrition and need for consistent acquisition[25:12] Speed to sale and importance of fast vehicle inspection[27:15] Personal philosophy on accountability and follow-through[28:37] Personal interests and hobbies outside the businessResources mentioned in this episode:Urbs Garage & Tire LinkedInUrbs Garage WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“Just changing processes, just how they did things.”“You have to say yes.”“Plant the seed of confidence in the customer that they're always going to call Urbs Garage when they have a problem.” “You've got to get the car checked out really fast.”“You don't want to have the customer have the doubt that they're going to get the car back today."Action Steps:Audit your check-in-to-diagnosis time. Set a standard that every vehicle gets inspected within the first hour to eliminate hesitation and increase approval rates.Train your team to present findings early in the day. Speed to communication directly impacts close rate and customer confidence.Standardize your workflow across all locations. Consistent processes create predictable outcomes and are foundational to effective strategies to grow an auto repair shop.Shift your focus from lead generation to conversion efficiency. Increasing approval rates on existing car count drives faster revenue growth than adding new traffic.Build a “say yes” culture at the front counter. Confidence at first contact sets the tone for the entire customer experience and drives repeat business.

David Manley is the Managing Editor of Tire Business, where he covers the trends, policy shifts, and operational challenges shaping the tire and automotive repair industry. With more than two decades in journalism across photography, writing, and editing, he brings a well-rounded perspective on how industry changes impact shop owners on the ground.His work consistently highlights the growing tension around right to repair in auto repair, giving operators a clearer understanding of how legislation, technology, and manufacturer control are reshaping what independent shops can and can't do.In this episode…Control over the repair process is quietly shifting away from independent shops. What used to be a straightforward job now stops at the final step because access is blocked, not because capability is missing. Shops can complete the work, but can't finish it.The core issue sits inside right to repair in auto repair. Vehicle data, software access, and manufacturer restrictions are redefining ownership. Customers believe they own their vehicles, but access limitations tell a different story. That gap is where frustration builds and where shops start losing ground.The pressure doesn't stay inside the industry, it moves directly to the customer. Higher costs, longer wait times, and forced dealership visits become the new normal. Right to repair in auto repair shifts from a policy conversation to a daily operational problem that affects revenue, workflow, and customer trust.Here's a glimpse of what you'll learn: [01:15] David Manley's role and industry perspective[03:17] Career background and transition into Tire Business[06:22] Key challenges currently impacting the tire industry[08:44] Lack of awareness surrounding right to repair[10:00] How restricted access is redefining vehicle ownership[13:46] Cost and service delays driven by repair limitations[14:56] Tesla's approach to open repair information access[16:11] The role of vehicle data, safety, and manufacturer control[18:33] ADAS limitations and implications for third-party service[20:23] Importance of reporting real-world repair access issues[24:02] Urgency for industry-wide awareness and action[24:47] Personal conversations and closing statementsResources mentioned in this episode:David Manley LinkedInTire Business WebsiteGain Traction Podcast Episode #176: Right to Repair: The End of DIY Car Maintenance?Tire Industry Association (TIA)Specialty Equipment Market Association (SEMA)TIA Right to Repair: Report your IssueTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“Shops can complete the repair, but just can't turn off the check engine light.”“The consumer should be able to get their product fixed where they want.”“Access is going to be restricted, and it's happening in small ways right now.”“It becomes a price issue and a time issue for the customer.”“You're connected to the manufacturer long after you buy the vehicle.”Action Steps:Audit recent repair jobs where your team couldn't complete the work due to access restrictions and document the exact limitation.Train your advisors to clearly explain right to repair in auto repair to customers so they understand why delays or referrals happen.Start reporting specific access issues through industry channels like TIA to contribute real-world examples that influence legislation.Evaluate how often dealership referrals are increasing and track the revenue impact tied to incomplete jobs.Position your shop as an advocate for customer choice by educating your audience on right to repair in auto repair through content, conversations, and in-store messaging.

Nick Fox is a Pro Service Coach and Facilitator with Elite Worldwide and a former multi-location auto repair shop owner. After helping grow and operate his family's automotive service business for more than a decade, Fox sold the operation and transitioned into coaching independent shop owners across North America. His work centers around helping operators improve leadership, operations, and profitability through structured collaboration and shared learning.Today, Fox works directly with independent operators through auto shop owner peer groups, helping them compare strategies, challenge assumptions, and solve real business problems alongside other experienced shop owners. His perspective combines firsthand shop ownership with years of facilitating leadership discussions among some of the most growth-focused operators in the automotive industry.EPISODE SPONSORThis episode of the Gain Traction Podcast is sponsored by Cosmo Tires. Cosmo Tires offers a wide range of tire solutions designed for durability, reliability, and performance across multiple vehicle segments. Learn more at https://www.cosmotires.comIn this episode…Running an auto repair shop places enormous pressure on leadership. Owners make financial decisions, manage employees, solve operational problems, and plan long-term growth, often without trusted advisors who understand the realities of the automotive aftermarket.That isolation explains the rise of auto shop owner peer groups across the industry. These groups give operators a place to share real numbers, discuss operational challenges, and learn from people running similar businesses. The conversation with Nick Fox reveals how these environments accelerate leadership development and decision-making in ways that traditional business advice rarely achieves.Fox explains how structured collaboration between shop owners creates a powerful feedback loop. Operators bring real problems to the table, receive direct input from peers who have already navigated those challenges, and leave with solutions that impact staffing, workflow, and customer experience. For many leaders, auto shop owner peer groups function like a board of directors built specifically for independent repair businesses.Here's a glimpse of what you'll learn: [01:15] Background on Nick Fox and his role at Elite Worldwide[01:51] Nick Fox shares his transition from shop ownership to coaching[03:44] How peer groups shaped Nick Fox's leadership development[05:53] Key differences between one-on-one coaching and peer group collaboration[09:33] Overview of Elite Worldwide's master meeting structure[11:56] How host shop visits create operational feedback and accountability[18:09] Membership criteria and entry points for Elite Worldwide peer groups[20:16] How members are grouped based on business size and goals[21:04] Ways members connect and collaborate beyond their core group[24:39] Closing reflections and personal recommendationsResources mentioned in this episode:Nick Fox on LinkedInElite Worldwide WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“Life changing.”“I personally prefer a peer group setting because I don't get only one opinion, I get numerous opinions.”“It's almost like having your own board of directors to bounce anything you want off of them.”“Being an entrepreneur or a business owner can be very lonely.”“Eighty minds is a lot better than one mind.”Action Steps:Build a leadership sounding board. Strong operators surround themselves with people who challenge their thinking. Auto shop owner peer groups create structured environments where owners review decisions, financial strategies, and operational challenges with experienced peers.Compare operational systems with other shops. Workflow bottlenecks, service advisor processes, and customer experience systems improve quickly when shop owners see how other successful operators run their businesses.Bring real problems to the table. High-performing peer environments focus on real numbers, real staffing challenges, and real operational constraints. Honest conversations lead directly to practical solutions.Treat leadership development like a business investment. Shop owners invest heavily in equipment, tools, and technology. Leadership development delivers the same level of return when operators actively learn from other experienced shop owners.Expand your professional network inside the industry. The strongest operators maintain relationships with other shop leaders who openly share best practices, industry insights, and operational lessons learned.

Pat Mancuso is the CEO of Mancuso Consulting Group, a firm that helps business owners increase profitability, recover tax credits, and build stronger organizations through strategic consulting and leadership development. A serial entrepreneur, coach, and speaker with more than 30 years of experience, Pat has launched multiple successful companies and coached thousands of business leaders. Through consulting, speaking, and his proprietary RSTMM® system, he helps entrepreneurs scale their businesses, strengthen leadership teams, and create sustainable long-term growth. In this episode… Many entrepreneurs believe their biggest challenge is increasing revenue. Yet beneath the surface, many profitable companies still struggle to build substantial wealth because of overlooked financial blind spots. When so much effort goes into running and growing a business, how do owners know if they're unintentionally leaving money on the table? Pat Mancuso, a strategic tax and business advisor and longtime entrepreneur, explains that the issue often comes down to what business owners don't know. Many rely on advisors who focus primarily on tax compliance rather than strategy, which can cause missed opportunities in tax credits, business structure improvements, and financial planning. Pat suggests business owners regularly seek second opinions, ask better questions about their financial strategy, and explore proactive planning that aligns tax mitigation with long-term wealth creation. By treating financial strategy as an ongoing process rather than a once-a-year exercise, entrepreneurs can uncover opportunities that significantly improve profitability. Welcome to the debut of Owner's Profit Playbook with Pat Mancuso, the CEO of Mancuso Consulting Group, as he's interviewed by Chad Franzen of Rise25 to discuss hidden financial blind spots that cost entrepreneurs money. Pat explains why many business owners overpay taxes, how strategic tax planning differs from compliance, and the recurring patterns behind profit loss across companies.

Matt Gibbons is the Sales Director at Ozarko Tire Centers, one of the largest commercial tire distributors in Missouri and Arkansas, operating 12 locations and multiple retread facilities. With more than a decade of experience in the commercial tire industry and previous roles working with Michelin North America, Gibbons has built his reputation helping fleets improve operational performance through smarter tire strategies and disciplined maintenance programs. His work focuses on helping operators reduce fleet tire costs by shifting the conversation away from purchase price and toward long-term performance metrics.At Ozarko Tire Centers, Gibbons leads teams that consult with trucking fleets across the region on tire programs, cost-per-mile analysis, and preventative maintenance systems designed to reduce fleet tire costs while improving uptime and operational reliability.EPISODE SPONSORThis episode of the Gain Traction Podcast is sponsored by Cosmo Tires. Cosmo Tires offers a wide range of tire solutions designed for durability, reliability, and performance across multiple vehicle segments. Learn more at https://www.cosmotires.comIn this episode…Cheap tires feel like a smart business decision on the surface. The invoice is lower. The purchase looks efficient. The problem appears later on the highway.One fleet spent $2.8 million on roadside tire failures in a single year, driven entirely by preventable tire issues. That reality exposes a hidden operational blind spot across the trucking industry: most fleets measure tire cost by purchase price instead of cost per mile.Matt Gibbons explains why that single mistake quietly drains profit from fleets across the country. Tires that fail early create emergency road calls, driver downtime, missed deliveries, and operational disruption that rarely gets tied back to the original purchase decision.Shop owners and tire dealers who understand this shift hold a strategic advantage. Operators looking to reduce fleet tire costs stop thinking like buyers and start thinking like fleet managers. The difference shows up in uptime, service revenue, and long-term customer relationships.Here's a glimpse of what you'll learn: [01:02] Mike Edge introduces Matt Gibbons and Ozarko Tire Centers[02:16] Matt Gibbons' unexpected path into the commercial tire industry[08:17] How Ozarko Tire Centers expanded into a multi-location commercial operation[11:20] The scale of Ozarko's sales force, service operations, and retread facilities[12:04] Tariffs, inflation, and pricing pressure across the commercial tire market[13:01] The biggest operational mistakes fleet managers make with tire programs[16:24] Why premium tires often deliver stronger ROI than cheaper alternatives[17:10] Understanding cost-per-mile and why most fleets calculate it incorrectly[19:09] The hidden risks of buying cheap tires without performance tracking[20:27] How roadside service calls impact fleet profitability and uptime[21:58] A real-world example of millions spent on preventable tire failures[23:56] How proactive tire programs dramatically reduce roadside breakdowns[28:28] Challenging industry habits and the danger of “the way we've always done it”Resources mentioned in this episode:Matt Gibbons LinkedInOzarko Tire Centers WebsiteOzarko Tire Centers LinkedInTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“You can't buy cheap and get ahead in the tire business.”“Most people think cost-per-mile is what they paid for the tire, but that isn't the real cost.”“The longer a tire stays on the truck, the more money that fleet saves.”“If we can prevent those tire failures before they leave the yard, we've just saved the customer hundreds of dollars per road call.”“Since when did the status quo become the standard by which we operate?”Action Steps:Start tracking tire cost per mile immediately.Audit fleet tire failures and roadside service calls.Build preventative lot checks into your service workflow.Shift customer conversations toward long-term tire strategy.Challenge the “cheap tire” buying mindset.

Eddie Butler is the owner of Butler Automotive, a multi-location auto repair business based in Augusta, Georgia. Raised in a family garage environment, he combined hands-on shop experience with formal business education to steadily expand operations over several decades while maintaining financial discipline and brand consistency; a real-world example of auto repair business longevity.Under his leadership, Butler Automotive focused on controlled expansion, consistent marketing investment, internal talent development, and long-term operational stability. His approach reflects a measured growth philosophy built on sustainability rather than rapid scale.In this episode…Auto repair shops close every year because growth without discipline burns cash, weakens culture, and erodes brand trust. Rapid expansion grabs attention, yet staying power comes from steady decisions repeated over decades. The industry now faces higher equipment costs, evolving vehicle technology, workforce shortages, and fragmented marketing channels.Multi-location operators recognize the pressure to grow while protecting profitability and culture. Real auto repair business longevity demands consistency in branding, careful capital decisions, and leadership that prioritizes people development alongside operational performance.Here's a glimpse of what you'll learn: [01:06] Background and introduction to Eddie Butler[01:41] Early exposure to automotive repair environment[03:41] Post-college business strategy and operational direction[05:36] Expansion timeline across multiple shop locations[06:31] Owning real estate and equipment to reduce financial risk[07:19] Promoting younger managers and workforce observations[11:52] Internal talent development and long employee retention[15:02] Leadership philosophy on adaptation and long-term success[17:40] Branding consistency and transition toward digital marketingResources mentioned in this episode:Eddie Butler LinkedInButler Automotive WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“Success is not final, but failure is not fatal.”“It's a completely different business today than what we were in 25 or 35 years ago.”“We never missed a month of advertising since 1988.”“You have to be willing to adapt.”“Family businesses are pretty dynamic.”Action Steps:Commit to a consistent marketing cadence that reinforces brand recognition year-round.Prioritize ownership of key assets and control debt to strengthen auto repair business longevity.Promote younger managers early and train internally to build leadership continuity.Evaluate expansion timelines based on financial stability rather than market hype.

John talks with Dr. Jeremy Weisz — co-founder of Rise25, host of the INspired INsider Podcast, founder of a chiropractic care and massage practice, founder of a nutritional supplement company, and an entrepreneur who has been featured in Forbes for building several successful businesses. Through Rise25, Dr. Jeremy helps B2B businesses connect to their "Dream 200" clients. Listen to this episode to learn more: [00:00] - Intro [00:35] - Dr. Jeremy's bio and backstory [03:07] - Getting interested in podcasting before it became popular [06:03] - How strong relationships make entrepreneurship sustainable [08:47] - The real life of an entrepreneur vs. social media [10:25] - Running two businesses at once [14:39] - What is Rise25? [19:08] - Selling vs. marketing [21:48] - "What's ordinary to you is magic to others" [22:18] - A great way to nurture relationships [24:36] - The best gifts John has given [28:57] - Secret to profiling the perfect podcast guests NOTABLE QUOTES: "There's ups and downs through business, through life, or whatever it is. So having that person as a support, an amazing support system, is huge." "If you're working on your relationship together, and the two of you are staying together as one and building that, you can overcome anything." "What people show on social media isn't always 100% accurate." "What's normal to you is magic to others." "Selling is serving. If I'm serving someone, they never feel sold to." "Most businesses, unfortunately, tell the wrong stories. They start with stories about themselves and their history. No, that's not what people want to know, not initially. What people want to know is: 'I'm coming to you with a problem. I think you might be able to help me.' If you start telling stories about people who had my problem and how you helped them, I want to learn more. Those are the stories we need to be telling, at least initially." USEFUL RESOURCES: https://rise25.com/ https://www.inspiredinsider.com/ https://www.linkedin.com/in/drweisz/ https://www.instagram.com/jeremyrise25/ https://www.facebook.com/JeremyFWeisz https://www.facebook.com/rise25innercircle/ https://www.youtube.com/channel/UCw1pssoqLGIZWHlihG2SVRg INspired INsider Podcast - https://tinyurl.com/INspiredINsiderPodcast CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

John Kairys is the Executive Director of the Automotive Aftermarket Charitable Foundation, bringing more than 40 years of experience across retail, wholesale, franchising, and distribution in the automotive aftermarket. He now leads efforts focused on providing financial assistance and support to industry professionals facing personal hardship.Orlando Mangual is the owner of Mangual Enterprises and a multi-location Tuffy Tire & Auto operator, growing his business to multiple stores through a people-first leadership approach. His background in training and organizational development shaped his strategy for building scalable, team-driven operations.Kyle Suffoletto is a multi-store operator with Tuffy Auto Service Center, overseeing locations across multiple states while focusing on operational growth and franchise collaboration. With a background in management and marketing, he has helped expand his family's automotive business into a growing regional network.Stephen Mars is a partner at Williams Russell Group and an automotive industry leader managing more than 20 locations across several U.S. markets. A military veteran turned operator, he combines leadership development and operational discipline to drive multi-location growth and organizational culture.Julio Trinidad is a longtime Tuffy Auto Service Center franchise owner based in Florida, operating his location for more than a decade while maintaining a hands-on approach with customers and team members. His career reflects a commitment to community-focused service and owner-led business culture within the franchise network.In this episode…Growth in today's aftermarket demands more than adding bays or signing leases. The operators who continue expanding understand structure, leadership discipline, and shared intelligence are competitive advantages. Independent shop ownership delivers freedom, but scale demands systems, collaboration, and accountability. That tension defines the future of auto repair franchise growth.This series of conversations cut through surface-level success stories and expose the realities behind multi-location expansion. Economic downturns forced reinvention. Military service shaped leadership philosophies. Franchise systems created strength without sacrificing autonomy. The conversation centers on mindset; transparency, communication, and the willingness to pivot, because sustainable auto repair franchise growth rests on operational clarity and cultural alignment, not luck.Here's a glimpse of what you'll learn: [01:23] John Kairys on AACF's mission and industry responsibility[09:29] Orlando Mangual on scaling from one store to ten[16:15] Kyle Suffoletto on franchise structure and collaborative growth[21:45] Stephen Mars on leadership, adversity, and multi-state expansion[32:46] Julio Trinidad on owner visibility and franchise cultureResources mentioned in this episode:John Kairys' LinkedInAACF WebsiteTuffy Tire & Auto Service WebsiteStephen Mars' LinkedInTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“This job checks those two boxes very thoroughly; passion and purpose.”“Transparency, communication, and pivot.”“It doesn't matter what it is in life that you want to do. You just have to put your heart to it and go after it.”“I didn't fail, I learned.”“When you join a franchise, you own your business, but you're not out there alone.”Action Steps:Audit your leadership language this week. Replace vague directives with clear standards built around transparency, communication, and pivoting when performance stalls.Schedule a quarterly peer roundtable with other operators. Shared intelligence accelerates auto repair franchise growth faster than isolated decision-making.Identify one operational bottleneck limiting expansion and assign ownership to a leader with measurable outcomes tied to execution.Strengthen employee communication systems. Multi-location growth collapses without consistent messaging and cultural alignment.Create a three-year expansion roadmap that defines capital allocation, talent development, and acquisition criteria before pursuing the next location.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and run his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… A podcast can open doors, spark relationships, and quietly become your most powerful business development tool. But in a world where anyone can hit record on their phone, what actually separates a show that drives growth from one that fades into the noise? According to John Corcoran, the difference comes down to intention and execution. Professional production is not about fancy studios or overproduced edits, but about clean audio, thoughtful structure, strong branding, and a strategy that supports relationship-building and thought leadership. When you treat your podcast as a core part of your business development strategy rather than a side project, it becomes a powerful engine for networking, credibility, and long-term growth. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen of Rise25 interviews John Corcoran about mastering podcast production for business growth. They discuss what separates professional podcasts from DIY efforts, how video has become essential for reach and SEO, and why over-editing can actually hurt authenticity. John also shares advice on leveraging thought leadership and short-form video to expand your impact.

Tony Gonzalez is the Chairman, Founder, and CEO of Tire Group International (TGI), a global tire distribution and manufacturing company behind Cosmo Tires. His career traces back to a multigenerational tire business rooted in the 1940s, giving him decades of hands-on experience in product development, brand positioning, distribution, and dealer partnerships across the automotive aftermarket.Known for challenging conventional pricing battles, Gonzalez speaks directly about how value tire brands compete, focusing on product confidence, warranties, marketing consistency, and long-term dealer relationships rather than chasing the lowest price.In this episode…Price wars dominate the tire industry conversation, yet constant discounting erodes margins, weakens brand equity, and trains customers to expect cheaper options. Tire dealers face pressure from online competitors, national chains, and aggressive private-label programs that reshape buying behavior.Tony Gonzalez breaks down how value positioning changes the game. Brand trust, warranty support, product innovation, and consistent messaging define how value tire brands compete today. Shops that understand this shift protect profitability, strengthen customer loyalty, and build more resilient multi-location operations.Here's a glimpse of what you'll learn: [01:00] Introduction of Tony Gonzalez and his role at Tire Group International[02:37] Family tire business origins and early industry exposure[06:03] Cultural background shaping business mindset and values[10:07] Launch of Tire Group International and development of Cosmo Tires[13:34] How dealers connect with the brand and distribution channels[15:49] Building a value tire brand without competing solely on price[18:03] Warranty strategy and its impact on customer loyalty[20:13] Early warehouse work shaping leadership perspective[24:46] Importance of storytelling, branding, and cultural influence[33:26] Creation of the Kool Kat mascot and brand identity evolutionResources mentioned in this episode:Tony Gonzalez LinkedInTire Group International WebsiteGet in touch with Cosmo TiresTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“We're a value-driven brand, but we're not in the market of competing solely based on price.”“We give road hazard on all of the products we sell, and we stand behind them immediately.”“The goodwill you get by giving that kind of warranty and guarantee is next to none.”“Know what you're worth and make sure you're not wrong.”“We really take pride in our marketing and how we represent our brand.”Action Steps:Audit tire lines carried in every location and identify where stronger warranty-backed brands improve margins and customer trust.Train service advisors to explain product value clearly; customer confidence rises when the conversation moves beyond price alone.Study how value tire brands compete and apply similar positioning to shop branding, service packages, and customer messaging.Strengthen supplier relationships that provide marketing support, training, and consistent product quality to stabilize long-term growth.Review warranty communication at the counter; transparent guarantees drive repeat business and referral momentum.

Mitch Bruneel serves as President of Retail Operations at Gill's Point S Tire, where he focuses on employee development, customer experience, and operational growth within a family business rooted in the tire industry for generations. His leadership reflects a commitment to collaborative learning and the shared culture that defines the Point S dealer community.Walter Lybeck is CEO of Point S Tire USA, helping lead the cooperative's national growth strategy, dealer branding initiatives, and member support programs. His leadership emphasizes collaboration, family-driven culture, and leveraging collective scale to strengthen independent tire dealers across the U.S.Patrick Lavoie oversees the retail network for Point S Tire Canada, supporting more than a thousand stores through operational programs, performance initiatives, and cross-market collaboration. Known for his competitive drive and focus on sales performance, he helps shape retail standards and growth strategies across the Canadian network.David Priddy owns David's Discount Tire in Oklahoma and has been an active Point S member for nearly a decade. With deep roots in the tire business, he emphasizes buying power, industry collaboration, and customer trust as key drivers behind sustained business growth and community reputation.Mickie Hall owns Point S American Tire in Gallup, New Mexico, stepping into leadership after inheriting the business unexpectedly. Through operational guidance, coaching programs, and strong team culture, she successfully expanded performance and profitability while honoring her family's legacy in the tire industry.Polo Rodriguez Jr. co-owns Rodriguez Point S Tire & Service in Texas and serves as Vice Chair of Point S Tire USA. He focuses on growth strategy, operational excellence, and industry leadership while advocating for customer-first values and collaborative dealer success across the network.Ron Preston owns Tredz Central Point S in Nebraska and brings decades of tire industry experience, including leadership in cooperative business models. His operations have seen consistent annual growth, supported by strong dealer relationships, shared best practices, and cooperative buying advantages.Nico De Rouwe is Managing Director of Point S South Africa, overseeing a large network of locations and championing collaborative business models that help independent dealers compete with major corporate chains. His leadership stresses international cooperation, long-term stability, and family-oriented business continuity.In this episode…Independent tire dealers face rising consolidation, aggressive national branding, and shifting customer expectations that demand consistency across locations. Standing alone limits leverage in purchasing, marketing, and operational benchmarking. Cooperative alignment continues reshaping how multi-location operators scale without sacrificing local identity.Recognition from Consumer Reports placing the network among the top tire retail experiences in the United States reinforces the impact of collaboration, operational standards, and shared brand equity. The Point S tire dealer network illustrates how collective strategy strengthens profitability, credibility, and long-term sustainability in a rapidly evolving automotive aftermarket.Here's a glimpse of what you'll learn: [01:27] Mitch Bruneel on operations, culture, and dealer collaboration[05:50] Walter Lybeck on cooperative growth and brand credibility[10:50] Patrick Lavoie on network scale and performance alignment[14:49] David Priddy on buying power and independent competitiveness[19:08] Mickie Hall on leadership transition and profitability growth[25:02] Polo Rodriguez Jr. on expansion goals and organizational direction[29:33] Ron Preston on annual business growth through cooperation[33:22] Nico De Rouwe on international dealer collaborationResources mentioned in this episode:Mitch Bruneel LinkedInWalter Lybeck LinkedInPatrick Lavoie LinkedInDavid's Discount Tires WebsitePoint S American Tire Gallup WebsiteRodriguez Point S Tire & Service WebsiteTredz Central Point S WebsiteNico De Rouwe LinkedInPoint S Tires WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“Even though we're, you know, hundreds of miles apart, we all have the, you know, same goals, the same ideas.“My goal is to finish one, number one, for sure. So I will do anything to accomplish that goal.”“So to me, joining a company like Point S gave me the assurance that my sons will be all right, even if something happens to me.”“Buying power is probably the best part of being cooperative.”“Our business has grown about 30% a year.”Action Steps:Assess cooperative affiliations such as the Point S tire dealer network to increase buying leverage, operational support, and national brand credibility.Standardize customer experience processes across all locations to strengthen trust, improve retention, and elevate brand perception.Leverage peer networks for benchmarking, shared insights, and leadership development to accelerate performance improvements.Invest in operational coaching and financial performance reviews to identify profit leakage and drive measurable growth.

Eric Raber is the owner of ER Autocare, a multi-location auto repair business with four locations in the Columbus, Ohio area. With roots in agricultural mechanics and early hands-on experience working alongside his father, Eric built his technical foundation long before opening his first shop.Over the years, Eric has navigated shop growth, rebranding, hiring challenges, and operational scaling firsthand. His experience running multiple locations; including the lessons learned from early naming and branding decisions, gives him a practical, real-world perspective that resonates with shop owners facing similar growth stages and decisions. In this episode…As auto repair shops grow, add services, or expand locations, branding decisions made early on can quietly start working against them. Auto repair shop name mistakes often don't show up right away, they surface later as customer confusion, hiring friction, or a brand that no longer reflects what the business actually does.In this conversation, Eric Raber walks through how those challenges showed up in his own business and why naming, clarity, and consistency matter more than most shop owners expect. This episode is especially relevant for operators who've evolved beyond a single-location mindset and are now thinking about long-term growth, brand alignment, and how their shop is perceived in the market today.Here's a glimpse of what you'll learn: [01:07] Introduction to Eric Raber and his multi-location auto repair business[01:40] Early mechanical experience shaped by family and agricultural work[03:57] Nontraditional education and entering the workforce at a young age[05:39] Learning diagnostics and technical problem-solving through mentorship[09:01] How early shop name decisions created long-term branding challenges[11:30] Why brand clarity becomes more important as a shop grows[15:29] Using BNI and relationship-based networking during early growth stages[20:43] Tradeoffs and risks of consolidating multiple shop brands[22:41] Maintaining operational consistency behind different brand identitiesResources mentioned in this episode:Eric Raber LinkedInER Autocare WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“You have to have a hard consonant in your name somewhere, ideally beginning or end.”“Saying that name on the phone 100,000 times is not fun.”“It's not a whole lot of fun selling auto repair on top of a tire shop name.”“If I have to explain it every time, that's already a problem.”“Don't just consolidate brands for the sake of consolidation.”Action Steps:Audit your shop name for clarity and fit.Test how your brand sounds in real interactions.Gather outside feedback before rebranding.Evaluate branding impact before expanding locations.Separate brand decisions from emotion and habit.

Bryan Call is an Operations Advisor at Schierl Tire & Service, a multi-location tire and automotive service operation with seven stores across Central Wisconsin. With more than 30 years in the industry, Bryan has worked his way up from technical training and shop-level roles into leadership, giving him a ground-level and long-term view of how the business has evolved.In his current role, Bryan works closely with store managers and teams on hiring, coaching, operations, and retention. His perspective matters because he has lived through multiple industry cycles; shifts in education, technology, compensation, and workforce expectations, making him a credible voice on the realities behind today's tire industry workforce shortage.In this episode…The tire industry workforce shortage isn't just a hiring problem, it's a pipeline problem shaped by education pressure, perception, and timing. As technician pay rises and demand for skilled labor grows, fewer young people are entering technical programs, leaving shop owners caught between growing workloads and shrinking talent pools.This conversation matters right now because the gap is no longer theoretical. Veteran technicians are retiring, technical school enrollment is declining, and many shops are being forced to lower standards just to keep bays full. Bryan Call shares what he's seen firsthand and why the tire industry workforce shortage is deeply connected to how we talk about trades, career paths, and long-term opportunity.Here's a glimpse of what you'll learn: [01:01] Bryan Call's role and leadership responsibilities at Schierl Tire & Service[01:52] Early work experiences in Wisconsin and the foundations of work ethic[04:03] Transition from traditional college to technical education and automotive repair[04:58] Career progression leading to long-term tenure at Schierl Tire & Service[07:45] Oversight of multi-location operations, hiring, and team development[08:26] Retention trends across management, technicians, and entry-level positions[09:20] Declining technical school enrollment and its impact on the labor pipeline[12:04] Technician retirements accelerating the workforce gap[14:43] Maintaining hiring standards amid ongoing staffing shortages[18:14] Role of self-education and digital resources in technician development[25:55] Leadership mindset focused on accountability and motivating teamsResources mentioned in this episode:Schierl Tire & Service WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“When I went to Technical College, there was four classes running concurrently, and now some of the colleges have a hard time getting one class.”“The skills gap is getting worse.”“At least you got technicians earning what teachers and doctors make.”“You got old guys like me that are getting out of the industry, retiring.”“If you go in with the attitude that, yep, let's do it, it makes it a whole lot easier.”Action Steps:Reevaluate how you talk about careers in your shop by actively positioning technical roles as long-term, high-income professions, not fallback options contributing to the tire industry workforce shortage.Build relationships with local technical schools and instructors to create early visibility and access to students before they exit the pipeline.Maintain hiring standards even during staffing pressure by focusing on coaching and development instead of short-term fixes.Encourage self-learning by giving technicians access to online training resources, diagnostic tools, and time to build skills.Prepare for retirements proactively by identifying future leaders and mentoring them well before gaps appear.

In this week's edition of the AmiSights Podcast, we welcome John Corcoran, who shares his expertise on using podcasts as a tool for building meaningful relationships and driving business success. "As we move forward, if not right now, we're not going to be able to tell what is real and what is fake online. Connecting with people in a genuine way, whether it's in person or through a podcast, is going to be crucial in the years ahead." The three main points of this episode are the importance of building strong relationships as a foundation for business success, the evolution of podcasting into a powerful tool for creating media presence and meaningful connections, and the challenges of podcast production—along with the need for clear strategy, accountability, and the right support to use podcasting effectively as a business growth tool. Connect with John: https://www.linkedin.com/in/corcoran/ Check out Rise25: https://rise25.com/

Tim Winkeler is the President and CEO of VIP Tires & Service, a multi-location tire and auto repair company operating nearly 80 locations across the Northeast. With decades of experience in automotive retail and operations, Tim has played a key role in scaling the business through disciplined growth, strategic acquisitions, and a strong focus on operational consistency.Under his leadership, VIP has prioritized long-term customer relationships, clean data, and systems that support both employees and customers at scale. Tim's perspective is shaped by running a large, complex organization while staying grounded in what actually works inside the store and after the vehicle leaves the bay.In this episode…Auto repair shops are under more pressure than ever to retain customers, protect their reputation, and operate efficiently across multiple locations. Yet many owners still treat what happens after the visit as an afterthought. This conversation focuses on why auto repair customer follow up has quietly become one of the most important growth levers in the industry and why ignoring it now comes at a real cost.Tim Winkeler explains how intentional communication, automation, and clean data change customer behavior without relying on discounts or constant promotions. The discussion highlights a growing gap between shops that deliver great service once and shops that stay connected consistently. For owners trying to improve retention, reduce no-shows, and build long-term trust, auto repair customer follow up is no longer optional.Here's a glimpse of what you'll learn: [01:03] Who is Tim Winkeler?[01:21] Discussion of repeat guest appearances and long-term industry relationships[08:09] Overview of VIP Tires & Service footprint and current store count[09:49] Decision to transition CRM and customer communication systems[10:34 ] Immediate impact of CRM change on Google reviews and customer engagement[14:07] Consolidating reputation management into a single platform[15:25] Challenges of CRM transitions and the importance of clean customer data[18:55] Integrating customer data with phone systems[20:44] Announcement of VIP Tires & Service approaching its 100th anniversary[22:24] Plans for customer and employee events tied to the centennial celebration[25:11] Why longevity and consistency matter to customers and employees[26:53] Emphasis on relationships as the foundation of auto repair service businessesResources mentioned in this episode:Tim Winkeler LinkedInVIP Tires & Service WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“I can tell you that the month that we turned over all of our CRM, our five-star Google reviews tripled.”“Our mission as a company is to earn a customer for life.”“So much of the experience is teed up prior to the visit and also post visit.”“Digitally, you have to be connected to your customers.”“Our customers are looking for reliability, stability, and consistency.”Action Steps:Audit your current auto repair customer follow up process to identify where communication stops after the visit.Implement automated appointment reminders to reduce no-shows and improve vehicle count.Clean and consolidate customer data to avoid duplicate records and inconsistent messaging.Centralize reputation management so reviews, feedback, and responses live in one system.Treat auto repair customer follow up as a core operational function, not a marketing add-on.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and run his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… It's easy to get stuck obsessing over downloads, promotion tactics, and growth hacks before you ever hit publish. But what if the real key to podcast success has less to do with flashy marketing and more to do with how you show up and who you serve? How should podcasters actually think about promotion if they want results that matter? For John Corcoran, the key lies in not overcomplicating promotion before the podcast even exists. He explains that many people fall into analysis paralysis, worrying about promotion instead of launching, having real conversations, and letting the show evolve. His perspective reframes podcasting as a long-term relationship and partnership strategy, not a vanity numbers game, which ultimately leads to more meaningful growth and business impact Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen of Rise25 interviews John Corcoran about smart podcast promotion strategies. They discuss why launching matters more than over-optimizing, how guest-driven growth really works, and why staying within the same medium boosts results. John also delves into partnerships, positioning, and why downloads shouldn't be your main focus.

What if your podcast became your most effective relationship-building tool? In this episode, I'm joined by Jeremy Weiss, who breaks down how nonprofits can use podcasting to connect with their Dream 200—donors, referral partners, and champions—by leading with generosity and creating real ROI. Episode Highlights 01:19 Jeremy's background and journey 05:41 The power of podcasting for relationships 11:30 Building relationships through giving 17:12 Asking better, open-ended questions 26:58 Active listening, follow-up, and human connection 35:31 Connecting and engaging meaningfully on LinkedIn Meet the Guest My guest for this episode is Dr. Jeremy Weisz   Dr. Jeremy Weisz has been featuring top entrepreneurs with video interviews since 2008. The interviews include founders/CEO's of Pixar, P90X, Atari, Zappier, Einstein Bagels, Mattel, Kettle Chips, RX Bars, Big League Chew, the Orlando Magic, and many more on www.InspiredInsider.com, and he shares the interviews with over 225K social media followers and email subscribers.   He runs Rise25, where they help B2B businesses connect to their 'Dream 200' clients and referral partners, and get ROI, using a podcast. They eliminate 99% of the work and make sure you get ROI. Rise25 is an easy button for you to launch and run your podcast.   Podcasting has been one of the best things I've done both personally and professionally. It's been an amazing tool for connecting with referral partners, strategic partners, clients, and more. Podcasting is like a "Swiss Army knife" because it is business development, referral marketing, strategic partnerships, lead generation, SEO, content creation, personal & professional development, all in one Connect with Dr. Jeremy: www.Rise25.coAbout - Rise 25m/about/ Sponsored Resource Join the Inspired Nonprofit Leadership Newsletter for weekly tips and inspiration for leading your nonprofit! Access it here >> Be sure to subscribe to Inspired Nonprofit Leadership so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!   Let us know the topics or questions you would like to hear about in a future episode. You can do that and follow us on LinkedIn.

Jon Kloosterman is the Chief Operating Officer of Westside Auto Group, a six-location auto repair organization based in Michigan. With more than 17 years in the business, Jon has grown alongside the company, stepping into the COO role in early 2020 during one of the most disruptive periods the industry has faced.Having experienced growth from the ground level through executive leadership, Jon brings a practical, operator-first perspective on scaling auto repair shop teams. His experience navigating multi-location expansion, team development, and cultural alignment makes his insights especially relevant for shop owners and leaders managing growth without burning out their people.In this episode…What if the real challenge with scaling auto repair shop teams isn't growth itself but how leadership shows up once growth starts moving faster? Many shop owners push harder on metrics, processes, and controls, only to find their teams more stressed and less effective.In this conversation, Jon Kloosterman breaks down why sustainable growth depends less on dashboards and more on people. As shops expand from one location to many, the pressure to standardize everything can quietly erode trust, ownership, and collaboration. Jon explains why scaling auto repair shop teams requires leaders to simplify, step back, and let culture mature especially when the numbers look good but something still feels off.Here's a glimpse of what you'll learn: [01:08] Jon Kloosterman and his role at Westside Auto Group[01:20] Growing up and working in the same Michigan community[03:40] Entering the auto repair industry unexpectedly[04:59] Stepping into the COO role during the COVID shutdowns[06:40] Expanding from three to six locations over four years[09:29] What differentiates Westside Auto Group in competitive markets[13:14] Recruiting through internal referrals and trusted networks[14:20] Balancing technical ability with cultural fit[18:17] Simplifying KPIs to align teams around shared goals[21:31] Encouraging ownership through internal communication[24:46] A guiding leadership principle for collaboration[25:35] Book recommendation that shaped service and culture thinkingResources mentioned in this episode:Jon Kloosterman LinkedInWestside Auto Group WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“There is no one of us that's smarter than all of us.”“It all comes down to the team.”“Process and procedures are going to get you a certain distance.”“When you have teams start to gel, that's when the cool things really start to happen.”“We can teach a lot, but culture fit takes time.”Action Steps:Reevaluate how you approach scaling auto repair shop teams by prioritizing cultural alignment before adding more KPIs or controls.Simplify performance tracking so teams focus on shared goals instead of individual metrics.Use internal peer groups or messaging channels to encourage problem-solving without constant top-down direction.Hire for attitude and team fit first, then invest in training to build technical capability.Give leaders real ownership by involving them directly in financial and operational reviews.

Podcasting doesn't fail because of audio quality, gear, or branding. It fails when there's no clear return on the time invested. In Episode 226 of Test.Optimize.Scale, Jason Fishman sits down with Dr. Jeremy Weisz to break down how podcasting can become a predictable engine for partnerships, referrals, and long-term business growth. Jeremy shares how his background as a chiropractor led him into podcasting, why he never obsessed over downloads, and how focusing on giving first helped him build Rise25 into a scalable business. The conversation covers common mistakes founders make when launching podcasts, how to define ROI beyond vanity metrics, and why quality relationships consistently outperform large audiences in B2B. They also dig into practical systems for follow-up, referral pipelines, social proof, and staying top of mind without constant selling. If you're thinking about launching a podcast or using content to deepen strategic relationships, this episode lays out a clear, grounded framework. Guest Dr. Jeremy Weisz is the cofounder of Rise25, where he helps professional service entrepreneurs build authority, partnerships, and scalable revenue through podcasting. He is also the host of Inspired Insider and has been featured in Forbes for building multiple businesses. Connect with Jeremy LinkedIn:  https://www.linkedin.com/in/drweisz/ Website: https://rise25.com/

Andy Fiffick is the President & CEO of Rad Air Complete Car Care and Tire Centers, overseeing a network of multi-location auto repair shops in the Cleveland, Ohio area. With more than 50 years in the automotive industry, Andy began working on cars at a young age alongside his father, a diesel mechanic who instilled a “do it right the first time” mindset that still guides his leadership today.After formal automotive training and a decade at Ford Motor Company while earning his business degree, Andy left corporate life to build his own repair business from the ground up. His experience as both an operator and franchisor gives him a grounded, real-world perspective on what actually drives sustainable growth and long-term employee retention in today's auto repair shop culture.In this episode…If you're feeling the strain of hiring, retention, and morale right now, this conversation hits close to home. The episode centers on auto repair shop culture and why it's become one of the biggest differentiators between shops that constantly churn staff and those that keep people for decades. This isn't theory, it's about what happens in the bays, the break room, and the everyday decisions owners make.The tension is simple but uncomfortable: most shop owners say culture matters, but far fewer are willing to change how they personally show up. From training and accountability to work-life balance and leadership presence, this discussion explores why auto repair shop culture is under pressure today and why getting it right matters more now than ever for owners, managers, and multi-location operators trying to grow without burning out their teams.Here's a glimpse of what you'll learn: [01:05] Who Andy Fiffick is and his role in the auto repair industry[02:08] Early automotive upbringing and finding a lifelong career path[05:29] How technology reshaped training and technician expectations[09:39] Using mistakes as coaching opportunities instead of discipline[11:54] Employee recognition and everyday engagement practices[13:27] Protecting work-life balance without hurting shop performance[16:40] Reducing turnover through consistent owner involvement[19:47] Monthly leadership meetings and cross-store collaboration[21:44] Why quarterly check-ins outperform annual reviews[24:06] Franchising as a growth and accountability strategyResources mentioned in this episode:Andy Fiffick LinkedInRad Air Complete Car Care & Tire Centers WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“I never ask our people to do anything I'm not willing to do myself.”“If you're trying to teach responsibility and accountability, why aren't you going to the training with your guys?”“You never degrade someone for doing something wrong, you use it as a coaching and learning experience.”“Our guys want to live their lives, and that excuse of always working is no longer acceptable.”“You can't expect your team to do a great job if you don't give them the tools they need.”Action Steps:Audit your auto repair shop culture by identifying where your actions don't match the standards you expect from your team.Attend the same training sessions as your technicians to reinforce accountability and shared learning.Replace annual performance reviews with quarterly one-on-one check-ins focused on support and growth.Create systems that protect work-life balance, such as adjusted hours or operational alternatives that don't rely on burnout.Build regular cross-store or team meetings to encourage collaboration and shared problem-solving across locations.

Chuck Space is the Executive Director of the Texas Tire & Automotive Association (TTAA) and the founder of Space & Associates, an association management and consulting firm. With more than two decades of experience working alongside tire dealers, auto repair shop owners, and trade organizations, Chuck has built a career focused on advocacy, governance, and strategic growth for industry associations.Before leading TTAA, Chuck worked in public service, lobbying, and association leadership, giving him a rare perspective on how legislation, regulation, and business realities intersect. His work matters to shop owners because he operates at the point where policy decisions become real operational consequences: fees, compliance issues, labor challenges, and business continuity.In this episode…For many tire dealers and auto repair shop owners, joining a state association feels optional until it isn't. This conversation centers on the real-world value behind state tire association benefits, especially when regulatory pressure, local government disputes, or unexpected legal issues surface without warning.Rather than framing association membership as a perk or obligation, the discussion explores why collective representation, peer access, and advocacy matter more today than they did a decade ago. Rising costs, shifting regulations, and increased scrutiny make it harder for independent operators to stand alone, and this episode challenges the mindset of “I'll deal with it when it happens” before that moment arrives.Here's a glimpse of what you'll learn: [01:07] Who Chuck Space is and his role in the industry[01:50] Early background and upbringing in Texas and New Mexico[04:05] Career path into association leadership and consulting[06:46] Advising associations on strategy, governance, and growth challenges[07:35] Why tire and auto businesses should participate in state associations[12:05] Real-world example of association support resolving a local dispute[16:35] Texas's business-friendly environment and industry growth context[20:30] How Texas tire businesses can join the state association[22:31] Practical value of peer guidance and shared experience[24:37] Legal guidance and attorney access as a member benefit[26:36] Leadership philosophy and personal values guiding Chuck's workResources mentioned in this episode:Chuck Space LinkedInTexas & Tire Automotive Association WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“You don't need to sit there and scratch your head and try to guess what you should do as a member.”“It allows you to have a mini board of directors where you have the resources there that you can call on.”“When you come together, you speak with a louder voice.”“What one business can't do by itself, the association can help accomplish.”“Very few legislators understand the indirect effects of what they pass.”Action Steps:Evaluate the state tire association benefits available in your market, focusing on advocacy, legal access, and peer support rather than discounts.Identify one regulatory or operational risk in your business that would be easier to address with collective representation.Build a habit of seeking experienced peer input before making major service, staffing, or compliance decisions.Treat association membership as a risk-management tool, not just a networking opportunity.Review whether your business has a clear path to legal or regulatory guidance before an issue becomes urgent.

Mike Edge is the host of the Gain Traction Podcast and a long-time voice in the tire and automotive repair industry. With more than two decades of experience spanning internet marketing, small business consulting, and industry media, Mike has worked closely with tire dealers, auto repair shop owners, and multi-location operators across the country. His background includes early involvement in digital marketing before it became mainstream in the automotive space, giving him a front-row seat to how the industry has evolved.  Through the Gain Traction Podcast, Mike has interviewed hundreds of industry leaders; from independent shop owners to executives at national brands, bringing tire industry podcast insights that center on people, leadership, and long-term business health. His perspective matters because it's shaped not just by theory, but by years of listening, observing patterns, and reflecting on what actually helps shops grow and sustain strong cultures.Tony O'Billovich is a seasoned tire and auto repair industry leader with decades of hands-on experience managing and growing multi-location operations. Having overseen everything from daily retail operations to large-scale expansion projects, Tony now leads the Master Shop Program at Point S Tire USA, where he coaches and mentors independent shop owners on profitability, leadership, and business growth. Known for his practical, down-to-earth approach, Tony helps tire shop owners take control of their businesses by focusing on pricing strategies, employee development, and operational efficiency, all while preserving the legacies and community roots that make independent shops unique.In this episode…This episode steps away from surface-level recaps and leans into tire industry podcast insights that quietly shape how leaders think and act. Framed as a year-in-review, the conversation turns the focus onto reflection, what happens when you truly listen to different voices across the industry and allow those perspectives to challenge your assumptions about leadership, communication, and people.For shop owners and operators navigating constant pressure; from staffing issues to cultural shifts, this discussion matters right now. The themes that keep resurfacing are the ones that don't go away: trust, accountability, clarity, and the cost of ignoring communication. Rather than prescribing answers, the episode invites listeners to pause and ask whether they're building businesses that support people as much as profits and whether they're actually hearing what their teams are telling them.Here's a glimpse of what you'll learn: [01:15] Why reflecting on conversations reveals deeper leadership insights[02:48] Mike Edge's background and entry into internet marketing and the tire industry[07:17] What drives long-term passion for the tire and automotive repair space[09:36] Leadership lessons from Rob Williams and a dealer-first mindset[12:36] Stepping back from daily operations to lead the business more effectively[16:08] Leadership perspectives drawn from Melanie White's industry involvement[18:42] Increasing female participation and representation in automotive[22:20] Generational shifts and preparing the future workforce[23:15] Insights on Gen Z's growing role in the automotive industry[28:44] The impact of poor communication on business performance[30:32] Why open communication and accountability define strong leadership[34:39] Integrity and culture lessons from long-tenured industry leaders[35:57] Episodes and themes that resonated most with listeners[38:01] Advice for technicians and mechanics starting their careers[40:13] Guidance for first-time managers on clarity and accountability[43:21] The biggest challenges facing tire and automotive dealers todayResources mentioned in this episode:Point S Tire WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInGain Traction Podcast Ep#202 with Rob WilliamsGain Traction Podcast Ep#194 with Kamard JohnsonGain Traction Podcast Ep#203: Behind the Wheel at SEMA 2025: Meet the Industry Game-Changers - Part 1Gain Traction Podcast Ep#195 with Josh ParnellGain Traction Podcast Ep#207 with Gary SkidmoreGain Traction Podcast Ep#136 with Mike GraberQuotable Moments:“I liked his honesty, and specifically his honesty with himself.”  “Poor communication costs shop owners 18% of total salaries being paid out on an annual basis.”  “If you'll keep communicating, you'll always figure it out.”  “Everybody has something to offer you, and that knowledge can be a gift.”  “We're all going to make mistakes, just be accountable for them.”Action Steps:Schedule regular leadership check-ins to reflect on communication gaps and address them before they become costly issues, strong tire industry podcast insights consistently point back to clarity and follow-through.Audit where your time is spent as an owner or manager and identify tasks that should be delegated so you can focus on vision, culture, and financial oversight.Create structured opportunities for open feedback with your team, making it clear that accountability is expected but mistakes are part of growth.Invest in soft-skills training for technicians and frontline staff, including communication, professionalism, and customer interaction.Actively mentor younger employees by being direct, honest, and consistent; supporting long-term workforce stability rather than short-term fixes. What if your emails actually brought customers back in? Visit Cinch.io to learn more.

Jason Eich is a multi-location auto repair shop owner based in Evansville, Indiana. After spending more than two decades in a corporate career, Jason made an unexpected leap into independent auto repair ownership; a move that eventually led to operating multiple successful shops. Drawing from his background in leadership, discipline shaped by his time in the Marines, and hands-on experience scaling operations, Jason brings a grounded, real-world perspective on what it truly takes to grow an auto repair business.In this episode…Growth is often the goal for shop owners but knowing how to grow an auto repair business beyond a single location is where many hit a wall. Expansion isn't just about opening another shop or increasing car count. It requires a fundamental shift in leadership, mindset, and structure.Jason Eich explains that real growth begins when owners stop forcing the same systems everywhere and start building operations that fit their local markets. From customer loyalty and geography to staffing and traffic patterns, Jason shares why understanding market dynamics is critical when scaling an auto repair business.On this episode of Gain Traction, Mike Edge sits down with Jason Eich to unpack the transition from operator to owner. Jason outlines the leadership changes required to grow sustainably, why developing managers is non-negotiable, and how having hard conversations early creates clarity and accountability. His insights offer a clear roadmap for shop owners who want to grow faster without sacrificing culture or stability.Here's a glimpse of what you'll learn: [01:09] Jason Eich's background and path into auto repair ownership[04:23] How a casual conversation led to buying his first auto repair shop[07:33] What surprised Jason most about the auto repair industry[08:48] How Jason's Marine Corps experience shaped his leadership style[11:59] Why running a shop isn't always about fixing cars[13:52] Jason's perspective on right to repair and access to OEM data[17:25] How Jason approaches growth beyond two locations[20:03] The mindset shift from operator to business owner[22:48] The leadership principle Jason lives by[23:54] The best way to handle hard conversations as an ownerResources mentioned in this episode:Jason Eich LinkedInEich Brothers Automotive WebsiteDartt Automotive WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments:“Growth doesn't mean being in every bay, it means building people you trust.”“Cars don't fix themselves, and neither do problems in your business.”“If you want to scale, you have to stop forcing one system everywhere.”“Leadership means owning the outcome and having the hard conversations.”“Structure and accountability are what make growth sustainable.”Action Steps:Evaluate your readiness to scale: Ask whether your shop can operate without you in the day-to-day.Build managers before expanding: Growth stalls quickly without leadership in place.Adapt systems to local markets: Geography, loyalty, and traffic patterns matter.Have hard conversations early: Clarity prevents bigger problems later.Shift from operator to owner mindset: Work on the business, not just in it. What if your emails actually brought customers back in? Visit Cinch.io to learn more.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and run his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Many professionals struggle to stand out online and build the relationships that fuel business growth, often feeling overwhelmed or plagued by impostor syndrome as they step into thought leadership. With countless tools and platforms competing for attention, it's hard to know where to focus. How can you overcome self-doubt, use modern tools effectively, and build meaningful B2B connections?  John Corcoran, a seasoned entrepreneur and relationship-building expert, faced these challenges directly by applying clear frameworks, smart technology, and a people-first mindset. Drawing on resources like Winnie Hart's The Daily Thought Leader, John shares how consistent, practical content can build credibility and quiet self-doubt. He also explains how AI note-taking tools and intentional email welcome sequences helped him boost productivity, nurture prospects, and turn casual interest into lasting professional relationships.  Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen of Rise25 interviews John Corcoran about leveraging thought leadership and technology to build real B2B relationships. They discuss overcoming impostor syndrome, leveraging AI note-taking tools, and creating an effective email welcome series that nurtures leads and opens doors to new partnerships.

AJ Nealey is the owner and “Chief Cheerleader” of Nealey Tire & Auto, a rapidly growing multi-location auto repair business in Maryland. A self-taught technician who began his career turning wrenches in a one-bay garage behind his home, AJ built his company through relentless curiosity, hard work, and a passion for serving people. Over time, he shifted from technician to leader and eventually into multi-store ownership; a journey marked by both breakthrough growth and painful lessons. His story highlights how vision, faith, and perseverance can transform a small operation into a purpose-driven organization.In this episode…Growing an auto repair business is never a straight line and the wrong decisions can derail even the strongest momentum. Many shop owners underestimate how quickly expansion can expose weaknesses in leadership, staffing, finances, and operations. So, what are the biggest mistakes shop owners make when scaling, and how can they avoid them?According to AJ Nealey, it starts with understanding the difference between opportunity and danger. In this candid conversation, AJ opens up about the auto repair business mistakes that nearly halted his growth, including buying distressed shops that required more time, money, and emotional energy than expected. He explains the hidden challenges behind reviving broken locations and why shop owners must stay aligned with their values, systems, and operating model before expanding.AJ also shares the mindset shifts that helped him evolve from technician to leader. From learning the business side through RLO Training, to letting go of the tools, to building a team-based culture centered on service and purpose. AJ reveals what truly drives sustainable growth. The episode also explores how his faith shapes the way he leads, mentors employees, and views his business as a platform for service.On this episode of Gain Traction, Mike Edge sits down with AJ Nealey to discuss the realities of scaling an auto repair business, the mistakes that taught him the most, and the vision that continues to move his company forward.Here's a glimpse of what you'll learn: [01:03] Who is AJ Nealey?[01:34] How AJ entered the auto repair industry as a self-taught technician[06:40] The biggest challenge he faced in buying his first store[08:09] How moonlighting in a one-bay garage became the start of Nealey Tire & Auto[09:01] The turning point: discovering RLO Training and learning business fundamentals[11:20] The long road to opening his first full shop location in 2016[13:39] What AJ learned about hiring, delegation, and transitioning into leadership[15:53] The expansion mistake he warns shop owners never to repeat[18:10] Why AJ doesn't regret the struggle and how hardship built resilience[22:18] What motivates him internally and how faith shapes his business[26:30] The mantra AJ lives by as a leader and business ownerResources mentioned in this episode:Gain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInAJ Nealey LinkedInNealey Tire & AutoQuotable Moments:“Don't buy a dumpster fire.”“You have to go through the valley to appreciate the win.”“It's not what you get paid for the hour, it's the value you bring to the hour.”“Customers vote with their wallet.”“We look at our business as a ministry.”Action Steps:Evaluate expansion opportunities carefully: Avoid distressed shops that drain time and capital.Strengthen your leadership skills: Learn to delegate, coach, and develop your team.Align acquisitions with your operating model: Ensure new stores fit your systems and values.Invest in training: Like AJ, consider formal business education to support smarter growth.Build a purpose-driven culture: Lead with service, celebrate wins, and create meaningful employee experiences.

Gary Skidmore is a longtime tire industry leader whose career began in his father's independent shop and eventually grew into franchise ownership and executive roles within Big O Tires. With experience spanning the sales counter, the service bays, and corporate leadership, Gary brings a rare, full-circle view of what makes tire dealers successful. Today, he helps guide one of the most recognized dealer networks in the country, applying decades of hands-on operational knowledge, market strategy, and people development to support franchise growth across 466 locations.In this episode…Understanding how to scale a tire business begins with learning from someone who's lived every level of it. In this conversation, Gary walks through his early shop experiences, the lessons learned from becoming a franchise owner, and the leadership principles that shaped his approach to growth. He explains how Big O Tires expanded to 466 stores, why intentional market selection matters, and what franchisees truly receive beyond brand recognition.Gary also breaks down the two traits he believes predict franchise success better than any other metric; insights gained from decades of watching operators thrive or struggle. From the realities of franchise renewals to how often field consultants actually visit stores, he gives a transparent look into how a major tire network supports its people.This episode is packed with clarity and real-world wisdom for anyone interested in scaling a tire business the right way, through smart operations, strong leadership, and steady, intentional growth.Here's a glimpse of what you'll learn: [01:04] Who Gary Skidmore is and how he entered the tire business[01:29] Why snow days meant shop days growing up[02:59] From part-time college job to Big O franchise owner[05:57] How Big O Tires grew to 466 locations[07:35] What really happens after 10 years: franchise renewal insights[08:33] What Big O franchisees receive and how support is structured[10:40] Why consultant visits vary by store size and operational needs[11:54] Where new franchisees typically come from[14:56] The two traits that reliably predict franchise success[22:50] Work stories that shaped Gary's leadership style[26:55] A memorable day at the counter and its lesson[28:10] Gary's favorite movie and a childhood story that still inspires himResources mentioned in this episode:Tread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInGary SkidmoreBig O Tires' LinkedInBig O Tires' WebsiteQuotable Moments:“Growth only works when the support behind it works, too.”“You can't fake integrity. It shows up in every decision you make.”“The strongest operators are proactive, not reactive.”“Franchise systems thrive when people feel supported, not managed.”Action Steps:Evaluate your growth strategy: Is your expansion structured and intentional?Strengthen your support systems: Ensure operators receive meaningful field guidance.Develop leadership habits: Accountability and integrity set the tone for every store.Define the ideal franchisee: Identify traits that align with long-term success.Review your store culture: Strong values drive consistent performance and customer trust.

Some leaders walk into a room and dominate it with volume....Lisa walks in and changes it with one sentence....In this week's episode, we're breaking down the moment Lisa stopped a room full of men cold — not by yelling, not by matching the chaos, but by asking one calm, grounding question that completely flipped the power dynamic....If you've ever been told you need to be “louder,” “tougher,” or “more aggressive” to lead in a predominantly male workplace… consider this your permission slip to throw that old rulebook directly in the trash....Inside this Badass Debrief, you'll hear:✨ The mindset shift that lets you stop reacting to tone and start leading with intention✨ The grounding questions that instantly de-escalate a tense room✨ Why calm leadership isn't passive — it's strategic power✨ How to control the energy (and the outcome) without raising your voice✨ The Maya Angelou reminder every woman in leadership needs tattooed on her soul...And yes… we even get into the truly disturbing things in life — like people clipping their toenails on airplanes (why is this a thing?!)....If you're ready to lead with confidence, clarity, and quiet command — the way women naturally do when we stop performing and start owning our presence — this episode is your new favorite....Let's get into it....Quiet power is still power.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and run his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Podcasting continues to evolve, and not always in ways creators expect. One minute, the industry is celebrating growth, and the next, it is wrestling with algorithms, labeling rules, and shifting listener habits. With so many moving parts, how do hosts stay ahead without overthinking every episode? According to John Corcoran, a longtime leader in the podcasting space, the answer starts with understanding how small details can shape the listener experience. When asked about the issues podcasters should pay attention to, he points to something as simple as explicit-language labeling and how easily it can trip up creators. John explains that platforms often flag episodes automatically, sometimes even when no one has actually used a swear word, which means podcasters spend more time worrying about symbols than strategy. He also highlights how tools like accurate speech-to-text technology can transform productivity and consistency, especially when injury or busy seasons complicate content creation. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen of Rise25 interviews John Corcoran to discuss the biggest issues impacting podcasts today. You will hear why explicit ratings matter more than most hosts realize, how speech-to-text tools can double your productivity, and what separates authentic B2B podcasts from forgettable ones. John also provides insights on using podcasting as a strategic tool to build relationships and grow your business.

Send us a textIn this inspiring episode of Living the Dream with Curveball, we are joined by Chandra Lynn, a transformational coach, author, and founder of GLOW Living. With a rich background in marketing for renowned brands like Apple and Mercedes, Chandra shares her journey of personal growth that led her to develop the "Root to Rise" framework, designed to help individuals find emotional balance, purpose, and resilience. She discusses the challenges she faced in her career and how they shaped her approach to coaching. Chandra's new book, "Root to Rise: How to Love Life," is a culmination of her insights and experiences, offering readers practical tools to navigate life's transitions and align with their true purpose. Listeners will learn about the six hidden forces that drive our decisions and how to build emotional resilience during times of change. Join us for this enriching conversation that encourages self-discovery and the pursuit of fulfillment. Discover more at www.glowliving.com and take advantage of a special discount on her book at glowliving.etsy.com using the code Rise25.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… In an era where technology evolves faster than ever, how can business leaders use these innovations to stand out and grow their influence? From AI-driven tools to thought leadership platforms, the modern podcasting landscape is changing rapidly. But what does it take to leverage these tools effectively without losing the human touch that makes great conversations and ideas resonate? According to John Corcoran, a seasoned podcast host and entrepreneur, the key lies in embracing technology as a partner rather than an enemy. He explains that tools like AI and code assistants can enhance creativity and efficiency — helping creators produce better writing, build websites faster, and bring new ideas to life with less friction. John highlights how AI can democratize communication, empowering more people to share their voices clearly and professionally. He also points to thought leaders and podcasters who skillfully align their content with their brand message, turning each episode into both a meaningful dialogue and a strategic relationship-building opportunity. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen of Rise25 interviews John Corcoran to discuss how technology and thought leadership intersect in podcasting. They explore the smart use of AI in content creation, the rise of no-code tools for entrepreneurs, and lessons from influential podcasters who shaped the industry. John also shares how aligning podcast themes with business goals creates authentic, lasting connections.

John Corcoran is the Co-founder of Rise25, a company that helps B2B businesses connect with ideal clients and partners through done-for-you podcasting and content marketing. Chris Dreyer is the Founder and CEO of Rankings.io, an SEO agency specializing in helping personal injury law firms dominate organic search. Larry Benet is the CEO and Chief Connector of Larry Benet Agency, which helps leaders and organizations grow through strategic relationship-building and influence marketing. Ed O'Keefe is CEO of EOK Media – OfferWingman and Founder of Dentist Profits.AI, companies that help entrepreneurs and dental professionals scale through smart offers, media, and AI-driven growth strategies. Thad Winston is a business connector and consultant at True Scale Marketing, where he helps small- to medium-sized businesses grow through relationship-driven strategies and consultative guidance. Mark Hiddleson is the Owner of Specialized Storage Solutions, a company providing innovative warehouse design and material handling systems to improve operational efficiency. Jason Ciment is the CEO of Get Visible, a digital marketing agency helping brands expand their online presence through SEO, paid ads, and web development. Nicholas Loise is the Founder of Your Sales Recruiter and Sales Performance Team, organizations that help businesses grow revenue through high-performance sales recruiting and coaching. Duncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning social media agency helping brands grow through community-driven engagement. Mat Zalk is the Owner of Keyrenter Property Management, a property management company specializing in efficient, scalable systems for real estate investors. In this episode… The best leaders don't just manage; they connect. They inspire trust, create belonging, and build brands that endure because they put people at the center of everything. What happens when great minds from across industries come together to share how real connection drives success? From marketing visionaries to business strategists and community builders, this conversation dives into the power of relationships as the foundation of leadership and brand growth. Through stories of risk, resilience, and reinvention, the guests reveal how empathy, communication, and authenticity shape not only strong teams but also companies that stand the test of time. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by John Corcoran, Chris Dreyer, Larry Benet, Ed O'Keefe, Thad Winston, Mark Hiddleson, Jason Ciment, Nicholas Loise, Duncan Alney, and Mat Zalk to discuss how great leaders build trust, teams, and timeless brands. They explore the role of generosity in networking, the importance of purpose-driven culture, and how connection fuels long-term growth.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… The world of podcasting and digital marketing is changing fast as generative AI and shifting SEO rules redefine how audiences find and consume content. With so much uncertainty, how can businesses ensure their podcasts remain visible, relevant, and powerful tools for authority building? According to John Corcoran, a seasoned podcaster and business strategist, the fundamentals of SEO and relationship-driven marketing remain more important than ever. He emphasizes that while AI and search engines may evolve, building credibility, cleaning up websites, and delivering valuable content are timeless strategies for growth. John highlights how tools like Ahrefs can uncover hidden technical issues and how reading the right resources can sharpen SEO strategy. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen interviews John Corcoran, Co-founder of Rise25, to discuss adapting podcasting and SEO in the age of AI. They explore how generative AI impacts podcast growth, why tools like Ahrefs are essential for visibility, and the SEO books every marketer should read. John also shares how podcasting helps professionals in even the smallest markets attract clients and build authority.

Send us a textIn this episode we interview Jeremy Weisz, who runs Rise25 and hosts Inspired Insider. What you'll learn in this episode:How to use a podcast as a relationship engine—profiling people you admire and turning conversations into long-term allies.A practical “give first” approach to sales that removes pressure and builds trust.Ways to spotlight partners and clients on LinkedIn so they eagerly share your content.How to identify and nurture referral partners with the same ideal customer.A simple system for warm introductions that compound into 20, 50, or 100 new relationships.Why patient, consistent outreach beats short-term tactics—and how to play the long game.A real example of one interview that grew into friendship, collaboration, and paid work over years.

It's easy to get caught up in the podcasting grind—churning out episodes, tweaking gear, tracking downloads—only to wonder if any of it's actually moving the needle. For a lot of entrepreneurs, it becomes just another thing on the to-do list instead of something that drives real connections. The frustrating part is knowing your message has value, but feeling like it's just floating out there with no direction. What's often missing isn't content—it's clarity on what you really want it to do for you. https://www.youtube.com/watch?v=G27RM8Uxy_w John Corcoran is a former lawyer turned podcasting strategist and co-founder of Rise25, helping B2B companies use podcasts to grow their client base. With experience writing speeches at the White House and hosting 2,000+ interviews, he's built a career on connection. Today, he explains how podcasts can drive real business growth by building relationships, not just content. He shares his “Dream 200” method—targeting ideal guests who can become clients or key partners. His focus: use podcasting as a smart, strategic networking tool. Stay tuned! Quotes: “If someone held a gun to my head and said, ‘Your website or your podcast?' I would say, ‘Take my website.' I will keep my podcast, because a website is basically a glossy brochure on the internet, and the podcast is a tool for building relationships.” “Business is about who you know. A podcast is a tool for knowing more people, knowing them in a deeper way—getting to know people you don't know right now, who are busy, who are successful, and who aren't going to carve out time for a get-to-know-you call, but will spend time for a podcast.” “In an era where we can't tell what is real from what is fake, authenticity will be the new currency.” Resources:  john@rise25.com The Rise25 ‘Dream 200' strategy connects you to your ideal clients. Follow John Corcoran on Facebook Connect with John Corcoran on LinkedIn

Mike Palmer is the CEO of Sigma Computing, a company that makes data exploration, analysis, and business intelligence accessible to all. Under his leadership, Sigma has experienced remarkable growth, going from $2 million to $100 million in IRR over three years and raising a $200 million funding round. Mike's expertise in business transformation and customer experience has been a driving force behind Sigma's success. He specializes in scaling enterprise solutions and driving innovation across product, marketing, and operations. In this episode… Many businesses struggle to unlock the full potential of their data, especially when complex systems limit access to only technical teams. This creates bottlenecks that slow decision-making and restrict company-wide collaboration. How can organizations make data accessible, actionable, and manageable for everyone, regardless of technical skill? Mike Palmer, an expert in scaling technology solutions and driving enterprise growth, shares how to break down these barriers by focusing on user-friendly, no-code platforms that allow non-technical users to analyze and act on live data. He emphasizes starting with mid-market customers to perfect the user experience and building scalable, intuitive products that eliminate complexity. He suggests prioritizing real-time collaboration, developing features like instant data write-back, and continuously collecting customer feedback to drive product evolution. Mike also highlights the importance of growing strategically by securing the right investors, resisting distracting acquisitions, and building a team culture that values direct feedback and long-term development. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Mike Palmer, CEO of Sigma Computing, about creating accessible, scalable data solutions. Mike discusses how rebuilding their product from scratch led to exponential growth, why a mid-market focus sharpened their user experience, and how his team strategically expanded to enterprise clients. He also shares lessons on fundraising, product-led growth, and sales team evolution.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… It's easier than ever to create content, but standing out and building meaningful relationships remains a major challenge. How can B2B leaders and entrepreneurs use podcasting and AI tools to drive growth, deepen connections, and establish thought leadership in today's noisy landscape? John Corcoran tackles this challenge by sharing specific tools and strategies that have proven effective. He explains how ChatGPT can be transformed into personalized AI coaches across multiple life areas, using uploaded documents and tailored prompts to enhance its utility. John also outlines how podcasting can serve as a relationship-building mechanism, whether reconnecting with past contacts like Ed O'Keefe or converting existing content into multi-platform episodes. Additionally, he shares a simple yet powerful method for boosting YouTube engagement through paid views and follow-up emails, which helps elevate guest exposure and strengthens ongoing partnerships. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen interviews John Corcoran, Co-founder of Rise25, about leveraging AI and podcasting for business growth. John dives into AI productivity hacks, how to repurpose content effectively, and why guest interviews build lasting credibility. He also touches on using podcasting to rekindle professional relationships, the benefits of tools like Gemini and Veo 3, and his top podcast recommendations in the investment and wellness spaces.

John Corcoran is a former White House Writer, speechwriter, an attorney, an author and a B2B podcasting expert, whose company, Rise25, helps B2B businesses to create podcasts. Top 3 Value Bombs 1. Reaching out to people and telling to your network that you are launching the podcast, inviting people to get involve and give guest recommendations are more important than the actual launch of the podcast. 2. The biggest mistake people make in podcasting is when they don't put their processes and system in place when they are starting their business. 3. Podcasting isn't about downloads but about the right conversation. Its an excuse for someone to put down whatever they are busy about and prioritized giving you an hour of his or her day to build trust, authority and respect. Check out John's website - Rise25 Sponsor Franocity - Franocity has helped hundreds of people leave unfulfilling jobs and invest in recession-resilient businesses through franchising. Visit Franocity.com to book a free consultation and start your franchising journey with expert guidance.  

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Many business owners set ambitious goals but struggle to achieve consistent results. Often, the missing ingredient isn't motivation — it's systems. Without clear processes and the right tools, even the most driven professionals can find themselves overwhelmed, misaligned, or spinning their wheels. John Corcoran tackles this issue head-on by emphasizing the importance of developing repeatable systems to build discipline and scale sustainably. Drawing inspiration from Atomic Habits by James Clear, John shares how he's applied simple, effective strategies to automate key business functions — such as using ActiveCampaign to build educational email sequences that nurture leads automatically. He also highlights the value of documenting every company process, crediting Adi Klevit of Business Success Consulting Group for helping companies create SOPs that enable smooth delegation and operational resilience. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen interviews John Corcoran, Co-founder of Rise25, about the systems, habits, and relationships that support business growth. John discusses how to build stronger habits, the value of marketing automation, the role of process documentation, and the growing need for genuine human interaction in the AI era.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Facing difficult conversations, building genuine connections, and tackling unpleasant tasks are everyday struggles in both business and life. Whether it's avoiding friction, procrastinating on necessary work, or feeling inauthentic while networking, these challenges can hinder personal and professional growth. How can individuals push through discomfort and develop meaningful, value-driven relationships? John Corcoran, a seasoned entrepreneur and podcast host, shares practical strategies to overcome these obstacles. He emphasizes the importance of authentic networking, offering tips on providing genuine value to others rather than being self-serving. He also introduces the concept of "swallowing the frog," which encourages tackling unpleasant but necessary tasks head-on. To streamline business operations, John recommends using tools like PandaDoc for efficient contract management and highlights the value of documenting systems to enhance productivity. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen interviews John Corcoran, Co-founder of Rise25, about effective networking, productivity, and overcoming professional hurdles. John shares insights on building meaningful connections, using digital tools for efficiency, and developing resilience through difficult conversations. He also discusses impactful books and insightful podcasts, offering valuable lessons on raising well-grounded children and mastering effective business systems.