Podcasts about great brand

Mamoon Hamid is a General Partner @ Kleiner Perkins and one of the greatest venture investors of our time. In the past, Mamoon has led rounds in Figma, Slack, Rippling, Intercom, Glean and Box. Prior to joining Kleiner Perkins, Mamoon was a Co-Founder of Social Capital, and prior to that a Partner at U.S. Venture Partners (USVP).  In Today's Episode with Mamoon Hamid We Discuss:  1. The Greatest Venture Deal of All Time: Figma or Slack: What is Mamoon's highest returning deal? What did Mamoon see in Dylan and Figma when they had no revenue and very little user data? What compelled Mamoon to write Stewart the check with Slack? What did he not see with Slack that he should have seen? 2. Taking Control of the Great Brand in Venture: Kleiner Perkins: Is it true that Kleiner approached Mamoon and gave him the keys to the Kleiner kingdom? How did it go down? Will Kleiner go back to having multiple products, large growth funds, international funds? What does Mamoon want Kleiner to be in 5 years? What was the hardest element of the transition into Kleiner? What did Mamoon not know that he wishes he had known? 3. Becoming a Generational Defining Investor: Market, founder, product, how does Mamoon rank them 1-3? How has Mamoon changed most significantly as an investor? What does he know now that he wishes he had known when he became a VC 19 years ago? What is his biggest loss? How did it shape his mindset and go forward investing approach? 4. AI Supercycle: The Greatest Time to Invest Where does Mamoon believe the value will accrue in this wave of AI? Where are many investors spending a lot of time but Mamoon believes is not worthy of that time?  Will scaling laws continue? Have we ever seen an incumbent set spend like this incumbent class? How does that change the game for VCs?    

Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter. Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator! In this episode, you'll learn: The SMILE and SCRATCH test to help you identify good names and disqualify bad ones How important domain names are, including whether .com is important How to get a good .com even if your first choice is taken Whether premium domains are worth it or not And if and when you should consider a rebrand if you're not satisfied with your current name Full transcript and show notes Alexandra's Book / Website / Facebook / LinkedIn / Twitter SMILE and SCRATCH test How I rebranded my newsletter How I rebranded my podcast *** RECOMMENDED NEXT EPISODE → Creative Elements is now Creator Science *** WHEN YOU'RE READY

“You become what you think most of the time.”Have you ever wondered how to start from zero and build something incredible? We've all been there—starting from scratch can feel overwhelming. Everyone starts somewhere, and the key to success is focusing on what you can offer, even if it's just your time and eagerness to learn.Let's talk about the power of attitude, work ethic, and the willingness to contribute when you're just beginning your journey. It's not about having all the resources upfront; it's about taking that first step, investing in yourself, and being persistent. We'll explore how to leverage opportunities, build valuable relationships, and attract success by starting small and gradually working your way up.Sunil Tulsiani is a former police officer turned international public speaker, real estate investor, and brand-building expert. Despite humble beginnings and a naturally introverted personality, Sunil has become a sought-after mentor and speaker, having shared stages with legends like Tony Robbins and Jack Canfield. His story is one of transformation, perseverance, and the strategic use of leverage in business.Expert action steps: Clearly Define and Internalize Your Goals. Align Your Actions with Your Goal. Evaluate Market Demand.Visit ProfessionalInvestorsClub.com to connect with Sunil Tulsiani and access valuable resources to grow your business.LinkedIn: Sunil TulsianiYoutube: Sunil TulsianiInstagram: @suniltulsianiofficialAlso Mentioned: Tony RobbinsJack CanfieldRobert KiyosakiVisit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

We need to get rid of the fluffy, bad advice around branding. On today's episode, I share with you the tactical advice I've learned over the last 3 years of how to build a brand that actually sticks.Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we're creating an unshakeable business.Follow Leila Hormozi's Socials:LinkedIn | Instagram | YouTube | Twitter | Acquisition

 "Every Great Brand Has a Story"In this episode, Todd dives into the inspiring journey of how he slowly and methodically built Payserv & Payserv Staffing. He unpacks the power of great stories and their significance in our lives as Misfits. Drawing inspiration from John 3:16, Todd reminds us that every great brand—and every great life—has a story worth telling.#WiredDifferently #Podcast #Entrepreneurship #Storytelling #John316 #Payserv #Misfits

Ad: No more not knowing who's coming to your website, convert more leads and get your free Leadfeeder extended premium trial here.In this episode of Content Marketing Commute, Joe explores the idea of building a strong and distinct brand identity by embracing controversy and not trying to please everyone.He reflects on a previous interview with Max Gayler, Senior Content Strategist at Claap, who discussed the concept of creating a polarizing brand character. Joe also cites examples from Ryanair's social media strategy and insights from marketing guru Seth Godin. This episode is a deep dive into the power of being unapologetically different to attract dedicated fans and create a memorable brand.00:00 Introduction to Content Marketing Commute01:06 A Beautiful Day in Provence01:43 Reflecting on Last Week's Episode02:39 Interview with Max Gayler03:22 The Power of a Contrarian Brand05:26 Ryanair's Bold Branding Strategy08:25 Seth Godin's Marketing Wisdom11:06 Final Thoughts and Takeaways11:23 Closing RemarksWatch the full video of this episode here: https://youtu.be/FyWfB8zXS4oCheck out the Super Fun Marketing Podcast (mentioned in this episode): https://podcasts.apple.com/gb/podcast/the-super-fun-marketing-podcast/id1731958693Follow Joe on LinkedIn here: https://www.linkedin.com/in/joesweeney1/ Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

In this episode, Alexandra Watkins, a renowned naming expert and author of ‘Hello, My Name Is Awesome: How to Create Brand Names That Stick,' shares her insights . Alexandra emphasizes that anyone can create memorable brand names with the right approach. She discusses the emotional impact of names, the pitfalls of overly descriptive ones, and the importance of testing using the SMILE & SCRATCH method which outlines key brand naming principles. Alexandra also delves into challenges like trademark availability, domain names and the future of brand naming in the age of AI. Tune in for practical tips on how to create brand names that stick!

On this latest episode, Chris Do, CEO, Chief Strategist and Executive Creative Director of Blind, Inc., and Founder and CEO of The Futur, shares his insights on personal and professional growth, the essence of branding and the impact of social media on self-perception. Through his stories and experiences, Chris emphasizes the importance of authenticity, continuous learning and the power of helping others. Key Takeaways:(01:34) Chris' journey from graphic design to founding The Futur, and its mission to teach 1 billion people how to make a living doing what they love.(05:52) A brand's purpose is to serve and build relationships with customers, leading to mutual value and advocacy.(09:08) Performance marketing focuses on short-term revenue while branding builds long-term value. Modern marketing balances both to help others achieve goals.(15:33) The impact of social media on self-worth and the pursuit of authenticity.(17:01) Chris' perspective on criticism, feedback and the importance of self-improvement.(20:15) The metaphor of the ‘hole' and the lesson on completeness and self-acceptance.Resources Mentioned:Chris Do -https://www.linkedin.com/in/thechrisdo/Blind, Inc. -https://www.linkedin.com/company/blind/The Futur | LinkedIn -https://www.linkedin.com/company/the-futur/The Futur | Website -https://thefutur.com/The Futur Pro -https://thefutur.com/pro-groupThanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Branding can feel overwhelming, especially for authors who are new to this whole “personal branding” thing. That's why I'm so excited this week to welcome Taja Dockendorf, founder and creative director of Pulp + Wire a 100-percent female-founded and run creative agency. Taja has consulted, created, and grown hundreds of brands while fostering a culture around growth and intuitive leadership for her female-forward team. Taja and her team have directed creatives for both start-up and national brands, such as Petco, Hasbro, Bob's Red Mill, and more. In this episode, we discuss: Taja's founding story and why she loves her niche work in consumer packaging branding Tips for building a great brand (these are so good!) Common branding and marketing mistakes and how to avoid them Core leadership lessons that have helped scale a successful creative agency Diversity in the marketing and branding space and how Pulp + Wire is helping influence the industry Taja is also an active investor in emerging CPG brands, a mentor to other creative founders, creator and host of The Brand Alchemist Podcast, and a contributing writer for both national business and creative publications with a focus on creative leadership. As you listen in, I know you'll benefit from Taja's expertise. Learn more about Taja: Website: https://www.tajadockendorf.com/ Instagram @taja LinkedIn The Brand Alchemist Podcast Follow me on: Instagram @stacyennis Facebook @stacyenniscreative LinkedIn Youtube @stacyennisauthor To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.

In this conversation, the hosts discuss various topics related to marketing and branding. They explore the meaning of demand generation, the role of advertising, the history of content marketing, and the importance of simplifying marketing strategies. They also touch on the idea of making marketing more personal and tearing down overcomplication in the industry.Key TakeawaysDemand generation refers to the process of creating and nurturing customer interest in a product or service.Advertising plays a crucial role in staying top of mind and influencing customer purchasing decisions.Content marketing has a long history and has evolved over time to include various strategies and tactics.Simplifying marketing strategies can often lead to better results, focusing on the core elements that drive success.Personalization is key in marketing, connecting with customers on a deeper level and understanding their needs.Overcomplication in marketing can be detrimental, and it's important to challenge complex ideas and simplify approaches.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made.As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Too many personal brands fail because they get absorbed into the digital noise in the market.  Bestselling author Scott McCain explains that mindshare precedes market share.  In other words, your brand must occupy space in someone's mind before they ever consider buying your product or service.In this episode, I share one of the strategies I use to help small business owners rise above the noise and create a stand-out brand.I'll ask you to consider answering two very important questions that will help you shift from unknown to known.Share your feedback with me by clicking here and leaving a short voice message!Discover the #1 problem that's holding your business back!Take my FREE quiz - Business Freedom Calculator (here)In 5 minutes, you'll answer 22 questions that identify where you fall in one of the four stages of business growth. The calculator will lay out specific action steps you need to take now to ultimately achieve the freedom you desire.ABOUT ME:I'm a sought-after business coach for small business leaders who want to grow, and scale their business.I'm also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I'm best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom.  My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.  You can do this!Connect with me here:diana@dianalidstone.comwww.dianalidstone.comhttps://www.facebook.com/diana.lidstonehttps://www.linkedin.com/in/hiredianalidstone/Work with me:I am only accepting private clients in my 12-month Business Accelerator program (here) orBy booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.MOST POPULAR 2023 EPISODES:Ep. 61 – What do an 11-year old entrepreneur, cookies & Tesla have in common? (here)Ep. 112 – How to plan your week effectively like a small business CEO (here)Ep. 71 – 99% of Small Firms don't do this! (here)Ep. 111 – Grow & Run your business effectively like a CEO (here)Ep. 99 – Elevate your brand & grow your online presence: 5 Actionable Marketing Strategies with Genevieve Rochon (here)Share your feedback with me by clicking here and leaving a short voice message!

This week's episode comes from an incredible chat with the super-knowledgeable and talented, Lisa-Marie Vecchio. As so much of what we do as communicators revolves around branding, including making sure that our messaging and visual brand align, plus that the visual brand is applied properly in our work - we thought we'd get an absolute expert onto the show to talk all about it. In this episode, Lisa-Marie shared a bunch of her tips for creating and applying branding, alongside what she has seen in the industry across the years when it comes to branding at all sizes of business.We also dive into the topic of AI in the design space, and what it means for your business to have a great brand. So, let's get into it!Links mentioned in this episode:Website: www.lisadotdesign.comInstagram: @LisaDotDesignAbout Lisa-Marie Vecchio Lisa-Marie is a Brisbane-based graphic designer and muralist, illustrating art that encourages and uplifts. Her designs are recognised as colourfully eye-catching, created with the intention of communicating hope, joy and empowerment.After ten years working as a designer in the business and corporate sectors, Lisa-Marie started to explore the more creative side of design, seeing a shift in her art style. She then looked for opportunities to recreate her digital artwork as murals, refreshing public spaces with a burst of vibrance and colour.Say hi!Follow me on LinkedInFind out what I'm up to InstagramCheck out my websiteAsk a question

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet's link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY's absolutely bloody marvellous and wonderful sponsorsMKJ Ignitehttps://www.mkjignite.co.uk/GS1 - https://www.gs1uk.org/Big Fish - https://bigfish.co.uk/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/Sometimes a conversation takes you TOTALLY by surprise.This was one of those.Jaw-dropping through-flooring flabbergastingly good.Oliver Lloyd is founder of Great British Chefs. Pioneer of the foodie movement.Before Great British Chefs, Ollie was a global marketing manager for Unilever.I expected us to talk all things chefs n food and food n chefs.Out the gates we stomped straight past foodie boundaries, into boundless brand building bounties.My curiosity gleefully wagged like a happy puppy.We roved through the History of Art, it's relationship to brands, why founders should study art to tell better stories on shelf.I've listened back twice.ON THE MENU:The Difference Between a Brand Plan and Marketing Plan: What comes first? Brand Rigour should be excruciating painfull.Why Marketing Managers Must Tailor each marketing mix to each retailer and their plan, build around THEIR goalsThe Knock, Knock Test: How to Make Your Story WIN at ShelfThe Parallels of Great Plate of Food and Great Brand on Shelf - Always SubtractWhy brands must deliver on their simple promise AND go furtherThe Telling Nana About Ibiza Rule: How to optimise by retailer, brand, occasions Costco -the mindset switch when someone goes shopping in TESCO vs Waitrose vs Sainsbury's vs Pub.Why Retailers don't make money selling SKU's - Trade Marketing is their profit centre

Launch Your Million Dollar Message Today https://launchmymovement.com/ Leave a rating for the Every Day Is Saturday podcast https://ratethispodcast.com/saturday

How did Preston Rutherford take Chubbies from $0 to a 10-figure IPO? By believing in the power of great brand-building, of course.  Preston joins Daniel to discuss the importance of brand building and breaks down why it's the #1 factor in distinguishing your brand from the rest of the pack. Preston also unpacks how metrics and feedback loops can help measure the success of brand-building efforts and shares insights on how Chubbies consistently creates shareable content.  And later, Preston shares the story of how Chubbies started as a nights and weekends project and grew into a household brand, before revealing the one marketing hill he would die on.    00:00:04 - Building a Great Brand with Chubbies Co-founder 00:00:48 - How Four Friends Revolutionized Men's Fashion 00:02:24 - From Direct Response to Building a Brand: The Chubbies Success Story 00:06:54 - The Power of Organic Growth in Marketing 00:08:03 - Connecting Brand Building to Metrics 00:16:54 - The Power of Brand Building 00:23:41 - Chubbies: Challenging the Status Quo 00:26:43 - Creating Consistently Shareable Content for Chubbies 00:33:44 - The Beauty of Brand Building 00:34:40 - The Importance of Great People and Process in Branding 00:36:42 - The Transition from Brand Building to Financial Outcomes   Find Out More About Chubbies:  Website: https://www.chubbiesshorts.com   Follow Preston:  LinkedIn: https://www.linkedin.com/in/prestonr/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-mu...   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

We all want to have a brand like Harley Davidson, or Nike, or Apple. But how do you start? Here are 4 steps to building a brand with enthusiastic brand ambassadors!

Lorraine Jeckells, Guy Cornet, and Greg Phitidis join Jim Flynn and Natasha Suber to break down what makes a brand memorable and effective. Interested in a deep dive into building stand out brands? Listen to this episode of IMCA peer2peer.

 Nir Zavaro is the Founder, CEO, and Chief of Happiness at Streetwise, an agency specializing in outsourced marketing services. Founded in 2011, the company has worked with hundreds of brands in Israel and abroad. Nir is a speaker and the author of F*ck the Slides. He is also a partner in a few ventures, a mentor in various accelerators, and a lecturer on branding, sales, marketing, and storytelling.  In this episode… In today's fast-paced digital landscape, it's more important than ever to have a strong brand story. But do you have what it takes to create a great story about your brand?  A good story can help you connect with your audience and differentiate your brand from the competition. However, crafting a compelling story is easier said than done. It requires a deep understanding of your target audience, your brand's values, and the emotions you want to evoke. Nir Zavaro says hiring an agency specializing in storytelling can make all the difference. They can help you craft a narrative that resonates with your audience, evoke emotion, and inspire actions. Don't underestimate the power of a great story — it can be the key to unlocking your brand's full potential. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Nir Zavaro, Founder and CEO of Streetwise, to discuss how brands can thrive through storytelling. Nir talks about the importance of storytelling, common mistakes people make with storytelling, storytelling techniques for effective communication, and how to create a three-minute pitch that sells. He also shares his thoughts about conflicts and wars and the dangers of hatred and propaganda in the media.

In this week's episode, Jess chats with Matt Hopkins, founder of The Great Brand Exchange. The Great Brand Exchange helps small businesses grow and scale by giving them routes into high-street retail and helps bring exciting, unique, local products to major retailers. Since its inception, the Great Brand Exchange has generated £50 million in revenue for small businesses, managed 5,000 pop-up events and created an active network of 12,000 emerging brands.  Episode Description: How did the Great Brand Exchange come about? (2:39) What does the GBE do? (7:01) What's the value that the GBE brings to small businesses and big retailers alike? (11:51) What content is best for matching with/attracting brands? (17:44) What are the benefits of pop-up shops for small businesses? (20:04) What makes a successful pop-up shop? (22:40) What trends does Matt see in retail at the moment? (25:56) How can Jewellers get started with the Great Brand Exchange? (33:22) Matt's tips for business success (35:00) Resources: Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group The Great Brand Exchange   Find Jewellers Academy on Instagram and Facebook

Who would your starting 5 be? Brand mascots only! Rate 5 and subscribe for more! --- Support this podcast: https://podcasters.spotify.com/pod/show/twoguys1mic/support

Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter. Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator! In this episode, you'll learn: The SMILE and SCRATCH test to help you identify good names and disqualify bad ones How important domain names are, including whether .com is important How to get a good .com even if your first choice is taken Whether premium domains are worth it or not And if and when you should consider a rebrand if you're not satisfied with your current name Full transcript and show notes Alexandra's Book / Website / Facebook / LinkedIn / Twitter SMILE and SCRATCH test How I rebranded my newsletter How I rebranded my podcast *** CONNECT

In this episode of Nicky and Moose, they discuss the secrets of Oprah building a successful brand.  What You Will Learn Oprah's tips for success.  Information on obtaining business space.  Nicky and Moose thoughts on Drake's new & previous albums.  Creator Of The Week Matt Gray Helps people grow their personal brand and grow their community. He does this with animated videos that keep you  engaged while learning valuable information. Oprah Tips For Growing Your Brand 1) Self Assess Figure out what you're called to do in life. Use your job as a temporary time until you find your purpose in life is.  Strategically move forward! Use your job to build towards what you eventually want to do.  2)Having Control Hire your own staff versus outsourcing outsiders gives you more control of what you'd like to do.  Continue to work to establish the vision you want.  3) Maximize Your Strategy  Maximize your content production and output. Create a schedule that will allow you to be consistent in creating and posting content.  “Knowing what you don't want to do, leads you to what you want to do.”  4) What's Your Story? “Narrate your own story!” You can tell your story the best.  How are you displaying information using the platform that you have? “There is power in your decision making.” Question Of The Week Should business focus more on customer retention or customer acquisition in the early stages of growth? Listener Perks 1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm 2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today! 3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Many entrepreneurs and small business owners spend hours brainstorming and researching, only to be met with disappointment and legal roadblocks. Instead of securing a trademark for their brand, they find themselves stuck in a cycle of rejection and wasted effort.Join us in this episode of The Seller Process Podcast with Anita Mar,a seasoned Canadian trademark agent who brings 24 years of hands-on experience to the table. Anita will unveil the truth behind these myths and help entrepreneurs and small business owners successfully choose and secure a trademark for their brand.Here's a breakdown of what to expect in this episode:·         Steps to File a Trademark·         Common Mistakes in Choosing a Trademark·         Consequences of Not Registering a Trademark·         Filing Before or After Product Launch·         Filing a Trademark Based on Future Sales·         Filing for Realistic Product Categories·         Simplifying Trademark Registration·         Adding or Updating Trademark Categories·         International Trademark Strategy https://www.thesellerprocess.com/2023/10/04/find-a-great-brand-name-and-avoid-trademark-pitfalls/About Anita Mar: Anita Mar is a Canadian trademark agent. More than 24 years of experience. Her firm Trademark Angel helps to register trademarks in many countries, including Canada, USA, European Union, UK, Mexico, Brazil, China, Japan, India, Australia, UAE and many others. Her agency offer free trademark search and initial consultation. Connect with Anitra Mar…Website: https://trademarkangel.com/LinkedIn: https://ca.linkedin.com/in/anitamarFacebook: https://m.facebook.com/anituchka/ Connect with Gianmarco!Website: https://www.thesellerprocess.comInstagram: https://www.instagram.com/gianmeli/?hl=en Facebook: https://www.facebook.com/thesellerprocessLinkedIn: https://www.linkedin.com/in/gianmarco-meli/YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVlegFacebook: https://www.facebook.com/gianmarco.melTools & Useful ResourcesPickFu -  Polls & Split Tests - Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS FBAExcel - Best Automation Tools - FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get "Keyword Dominator" 

What is the key to building a brand that truly resonates in the digital age? How do artificial intelligence and branding intersect to create powerful, engaging narratives?Today, I'm excited to chat with Nick Bhavsar, a recognized leader in high-tech branding. His specialty? Leveraging ChatGPT to catapult brands to new heights. With a keen focus on how AI can amplify branding strategies, Nick brings a fresh perspective to the table.In our conversation, he generously shares his insights on how businesses can tap into the capabilities of ChatGPT to craft a compelling brand identity and connect deeply with their audience. If you've ever been curious about the potential of AI in branding, this is the episode for you.Get ready for an insightful conversation that is sure to revolutionize the way you approach brand building.Here are the highlights from this episode:07:14 - The challenges of creating an emotional connection in the digital world11:46 - Incorporating empathy when using AI tools like ChatGPT16:59 - Ways to help create brand voice with ChatGPT19:33 - How AI will affect creative roles like copywriters and graphic designers23:50 - ChatGPT prompt suggestions to help generate effective content28:17 - How to think about positioning in a different way in this type of generative AI world32:32 - The biggest misconception people have about ChatGPT and AI34:54 - Nick's badass superpowerThis episode is sponsored by:UneeQ - an artificial intelligence company, developing the most advanced autonomous digital human platform available for customer interactions – today and in tomorrow's metaverse.UneeQ's mission is to deliver digital human experiences that excel in marketing, sales and service roles – reducing complexity, improving conversions and creating memorable customer moments for brands.Want to Win a Digital Human valued at $100,000? Tell us your biggest, boldest and best idea for a digital human use case. We'll choose our favourite, build it and host it for one year for FREE.Find out more here: digitalhumans.com/brandingmattersThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build brand equity for your business. From branded merch to brand consulting, when you work with me, you get results! Need help with your branding? Hit me up at brandingmatters.ca/free-consultation Let's stay connected! Instagram - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca

Erik shares some creative, bold brands he has recently come across on his travels and in his neighborhood in this video Listen to Podcast The post Great Brand Names and slogans Are Everywhere – You Just Need to Look appeared first on Erik M Pelton & Associates, PLLC.

Today we're joined by Adam Fullerton, co-founder of Branded Bull, a marketing and advertising agency dedicated to helping folks grow their brand. Listen in as Adam discusses the importance of a grand plan when putting together and developing a quality brand. LAL Live 2023 Save 50% on registration for EQUIP 2023 (with code: Brian) Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Ballard-Inc.com (Brians10)   KUJO (Brians10)   Equipment Defender (Brians10)   https://gpstrackit.com/brianlm/   www.brandedbullinc.com Mention Brian's name and save $100 on a new website.   https://www.yardbook.com/   https://www.exmark.com/   https://www.echo-usa.com/home    

Rain Bennett is an Emmy-nominated filmmaker, author, keynote speaker, and storytelling coach with over 15 years of experience producing documentary films. He hosts a weekly podcast called The Storytelling Lab which features the top storytellers in the world and recently released his first book, Six Second Stories. His mission is simple: to teach people how to leverage storytelling to grow their communities, deepen their connections, and maximize their impact in minimal time.IN THIS EPISODE:How filming a successful documentary on a shoestring budget proved the importance of substance over style:Why turning your tragic flaw into your superpower is critical if you want to connect with your target audienceHow Rain differentiated himself by leaning into his weaknessHow Rain helps his clients tell their stories by finding their unique intersectionsThe hard stories Rain has had to navigate in his own life, and how telling them has helped him growWhat it means to be a multipotentialite and how to build a business when you have multiple passionsCONNECT WITH RAIN:Website: rainbennett.comTikTok @rainbennett_storycoachInstagram @rainbennettTwitter @rainbennettLinkedIn @Rain Bennett STORYHOUSE is a production of Storyhouse Fifteen, a strategic coaching and branding studio that helps small business owners and do-good organizations find the clarity, the story, and the strategy to reach more people and grow their impact. Find Lindsay at storyhousefifteen.com or connect with her on LinkedIn.

Join Dots Oyebolu as he speaks to Gabriella Bevilacqua, Creative Director at Content Allies.The way in which marketing units like sales, design and copywriting work together is often neglected.It's more important than ever for marketers to collaborate as much as possible. Once strategy meets creativity, you begin to unlock your brand's best potential.Today, Gabriella discusses why marketers and designers need to stay well connected, as well as the tools they should be taking advantage of to make life easier for both.Highlights include:- Top three lessons learned from being a brand designer.- The benefits of having the right creative design in performance-based marketing.- The necessary ingredients of a great visual marketing campaign.- Is AI a benefit or a detriment for creative directors?- How to systematize your brand, no matter how complicated it is.- Best practices for enterprise brands to create great websites.- Three no-code website builders you can try today.- Lessons learned from the creative process behind rebranding.Resources mentioned:- Dots Oyeboluhttps://www.linkedin.com/in/oyebilan/- Gabriella Bevilacquahttps://www.linkedin.com/in/gabriella-b-ab97a5b7/- Content Allieshttps://www.linkedin.com/company/contentallies/- Vectornatorhttps://www.vectornator.io/blog/marketing-graphic-design/- Unqorkhttps://www.unqork.com/resources/blog-articles/five-key-benefits-of-no-code-platforms-for-enterprises- Smart Data Collectivehttps://www.smartdatacollective.com/marketers-use-ai-take-advantage-of-3d-rendering/lThanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

With a focus on simplicity, memorability, and emotional connection, Peachi explains how storytelling can help capture attention and make a brand memorable in the minds of its audience, gain an advantage, and build trust and credibility in online and traditional spaces.Find out more by following us!IG: @thewritemixx, @talklikeabrand, and @colormybrands.Learn about our business and brand ecosystem at Colormebrand.com

In this captivating episode, join in a thought-provoking conversation with Måns Hosk, the co-founder of Kurppa Hosk, one of the world's leading brand design agencies hailing from Sweden. This episode delves into the deep insights shared by Mäns, discussing the importance of rebranding humanity itself in our current challenging times. Explore the rich history of design in Sweden and the cultural factors that have shaped its prominence in the creative industry. Discover how Kurppa Hosk has become a global brand design powerhouse and the secrets behind their success. Gain valuable insights into their unique approach of combining business and artistry, merging data-driven strategies with creative brilliance to create meaningful and impactful brands. Venture into the intriguing territory of data analytics and AI, as Måns and Misha contemplate their potential influence on the future of brand design. Uncover the delicate balance between human creativity and technological tools, and the critical role played by taste-makers in defining what great design truly looks like. Additionally, explore the challenges of measuring brand success, the importance of internal cultural change, and the transformative power of purpose-driven branding. Måns shares personal anecdotes, including his experiences as a co-founder, the significance of maintaining a work-life balance, and finding inspiration through nature and long-distance running. Whether you're a budding designer, a branding enthusiast, or simply curious about the intersection of creativity and business, this episode offers profound insights and inspiring advice for those aiming to make their mark in the branding industry. Tune in to this enlightening episode and embark on a journey that transcends conventional brand design, urging us to rethink our collective humanity and the path we tread.

Jim DeCicco is the Co Founder, Executive Chairman and Chief Brand Officer of Super Coffee! Watch on YouTube & see Show Notes HERE We discuss: How a leader can effectively handle stress. How a great culture gets built. How to maintain great health & fitness as a busy entrepreneur. + so much more!   Interested in having Sean DeLaney be your executive coach? CLICK HERE  Want to UNLEASH YOUR POTENTIAL?  You Unleashed is an online personal development course created by Sean DeLaney after spending years coaching and interviewing high achievers. You Unleashed teaches you the MINDSETS, ROUTINES and BEHAVIORS you need to unleash your potential and discover what you're capable of. Find out more by clicking HERE Marketer Hire- Get $500 off your first hire! - Click HERE Subscribe to my Momentum Monday Newsletter Connect with us! Whatgotyouthere TikTok YouTube Twitter Instagram 

What do Nike, Chick-fil-A, and John Maxwell all have in common?! Her name is Brittany Thoms. She's the co-founder of PR agency See. Spark. Go and today's guest on the show! From big brand PR to launching her own outsourced marketing firm, today's guest has been helping companies tell great stories since 2007. From shifts in the marketing landscaping, the rise of social media, and building a team of 30+ employees, today's interview is full of incredible insights not only into the marketing landscape of 2023 but building an incredible team. With too many takeaways to pick just one, it was Brittany's reminder that the core of great marketing is about telling a great story—that truly stuck with me.WILDFLOWER SHOWNOTES : shannaskidmore.com/brittany-thoms

Welcome to Episode 8. of  Growing Ecommerce. Today Mike is joined by two guests, Kirk Williams, owner of ZATO marketing making his second appearance on the show, and Ben Kruger who's a senior ecommerce growth consultant at Google.  In exchange for a packed agenda you get a stimulating conversation about the grand brand-non brand debate in Google ads, the ways in which PMax is like paid social and the discussion about whether or not CPCs matter anymore. 

If you're aspiring to satisfy your customers, then you're aspiring to mediocrity. That's the premise of From Impressed to Obsessed, and new book by Jon Picoult. Jon explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with – not just shaping their experiences, but also shaping their memories. The book explores the cognitive science behind great customer experiences, pinpointing the breakthrough, psychology-based strategies that both industry leaders (like Apple, Disney, Ritz Carlton, Nordstrom, and Southwest Airlines) as well as fast-growing startups (like BILT and Framebridge) use to shape people's perceptions and sculpt unforgettable impressions – thereby turning more sales prospects into customers, and more customers into obsessed brand ambassadors. In this interview we explore case studies, engaging stories, and eye-opening research, to illustrate how they can be applied to almost any type of business. No matter what kind of constituency you serve – customers or colleagues, individuals or institutions, employees or employment candidates – this conversation will help you do it with distinction.  You'll hear how the Peak/End rule and our recency bias influence memory, and how creating more effortless, emotionally resonant, and relevant experiences can increase customer referral and retention.  

In episode 657, join Rob Walling as he answers more listener questions. Topics range from concierge onboarding to getting higher engagement rates on cold emails. He also covers how to think about balancing product improvements vs. marketing. Topics we cover: 1:00 - Concierge onboarding 7:34 - Branding tips for a new business 14:42 - Getting higher engagement rates on cold outreach emails 21:29 - Prioritizing product improvements vs. funnel-building 14:42 - Getting higher engagement rates on cold outreach emails 21:29 - Prioritizing product improvements vs. funnel-building Links from the Show: Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist TinySeed  MicroConf Youtube Channel If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you.Subscribe & Review: iTunes | Spotify | Stitcher Transcript...Read more... »Click the icon below to listen.  

Are you looking to create a great tagline or do you want to inspire your audience to make it easier for them to remember your brand? Well, in this episode, I go over great tagline, examples that you can use as inspiration when creating your tagline. So what is a tagline? Well, there's a great quote from Alina Wheeler and she says 'a tagline is a short phrase that captures a company's brand essence personality and positioning and distinguishes the company from its competitors'.One thing to remember is a tagline is not a slogan. A lot of people think that these are the same thing, but they're actually not a tagline applies to your whole brand and a slogan applies to a particular product campaign or range that you're producing. So if you think of your tagline as the top level of a communication strategy, that relates to your brand, rarely changes if ever a slogan is something that is less fixed and actually can change a bit more frequently.We have a previous episode that discusses how you can create a great tagline for your business. And you can watch that here - https://youtu.be/FI3JehOl8vg In this video, we're going to go over eight. Great examples of taglines on what makes them work ---------------------------------------------------------------Links  Storify Agency -  https://www.storifyagency.com/unified   Storify Agency Linkedin - https://www.linkedin.com/company/storifyagency/Seth's Linkedin https://www.linkedin.com/in/setherickson/   Instagram - https://www.instagram.com/originalsetherickson/?hl=en-gb---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

Today we are joined by Seth Erickson Chief Mischief Maker / Partner & Best-Selling Author at Storify Agency. Helping Startups clearly communicate their value to the marketplace through storytelling. ---------------------------------------------------------------Links  Storify Agency -  https://www.storifyagency.com/unified    Storify Agency Linkedin - https://www.linkedin.com/company/storifyagency/ Seth's Linkedin https://www.linkedin.com/in/setherickson/   Instagram - https://www.instagram.com/originalsetherickson/?hl=en-gb---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

Today on Journey Map, we're joined by Todd Irwin, Chief Strategy Officer and Founder of Fazer. In this episode, we talk about the importance of being on brand, what makes a great brand and how a skateboarding accident propelled him into the agency world.Learn more from Todd and Fazer:Visit Fazer: https://fazer.agency/Connect with Todd: https://www.linkedin.com/in/dc3toddirwin/

This Panamanian-Jamaican-Jewish New Yorker spent the early part of her career in Latin music, before launching her own creative agency. Zoila reflects on how she secured her first clients, the three years she spent building Word Agency before she started making money, and the secrets to great brand campaigns. Follow Zoila on Instagram @zoiladarton. If you liked this episode, listen to Why Doris Anahí Brings a 'Heart of Service' to Her Art and UNSTUCK: How PR Pro Lissette M. Rios Connects the Dots.

Episode #21: Want to tell great brand stories? Start with the .1% w/ Lindsay Hotmire Full Show Notes and transcript at: https://realbusinessconnections.com/episode/lindsayhotmire/ From Lindsay's Story House Fifteen article: https://storyhousefifteen.com/want-to-tell-great-brand-stories-start-with-the-1/ -- Want more great tips? Connect With Lindsay on Linkedin: https://www.linkedin.com/in/lindsayhotmire/ Lindsay's Website: https://storyhousefifteen.com/ Five Minute Friday is brought to you by Ben Albert of Balbert Marketing LLC

Micah Heykoop is the Managing Director and a partner at the brand studio "Another". He's also a co-founder of the agency Candid Network. In this episode he shares a ton of knowledge on how to define purpose and meaning in your brand identity, how to create strong brand strategy, and the importance of defining the "why" in any project. I learned a TON in this episode and hope you do too. If you find this one helpful, do us a massive favor and share it online or with a friend! Chapters: 3:50 - Who is Micah Heykoop 5:44 - His Day to Day 9:14:- Defining the Why 12:04 - Finding the Why 19:18 - College & Working at Toms 27:24 - Miyagi Moment to Tradeshows 30:48 - Leveling Up in Toms 37:50 - Leaving Toms & Going to Matte Black 45:42 - Agencies & Branding 59:21 - Purpose & Meaning in Your Brand 1:00:34 - Strong Brand Identity 1:03:54 - Strategy vs Tactics 1:10:24 - Having GREAT Brand Strategy 1:15:55 - Candid Network & Another Micah Heykoop: @micahheykoop Another: @only__another Candid: @_candidnetwork_ Andrew Cramb: @andrew_ftw Produced & Edited by - Deanna Elise: @deannaelxse Where Are All My Friends Podcast: Everything Else: HERE Subscribe: HERE Patreon: HERE

Episode 163 - Carhartt: A Great Brand in More Ways Than One Workwear. Work clothes. Work gear. All of the above is what Carhartt makes. All of it is very high quality and very popular. Popular because it is so good-looking and long-lasting, but also because the brand itself is just so damn cool. I mean, I feel like I'm always seeing the logo somewhere on what people are wearing, from complete strangers on the street to the college students I teach to my own two sons. And now I'm proudly displaying it on a new hat I recently bought. Now I'm one of the cool kids. My point is this. Carhartt may say what they have to offer is for the tough and hard working among us, but I'm sure they know that their stuff is being bought for its looks as well by people from all walks of life. I'm sure they've taken the pulse of their brand and audience enough times to know why they're so super successful. To a great degree, their brand is not what they say it is, it's what those who are scooping it up left and right say it is. Right? I'm sure they know that, but what about you and every other brand out there? How close are you to those who practically worship (hopefully) the products and services you have to offer Listen to your audience. Observe how - and why - your brand is being consumed so much (or not) and take it from there. Don't ever lose touch with those on whom you depend.

Almost 8 years ago, Tonya Eberhart's 20-year marriage ended, and she left behind two businesses. She walked out the door with her first BrandFace book in her hand and a newly founded business of the same name. She had one client. This brought a tremendous amount of stress and pressure but when your dream is strong enough, you push through the pressure. Tonya Eberhart is an international bestselling author, host of the BeBoldBranding Podcast, and founder of BrandFace, a branding firm that helps podcasters, authors, coaches, speakers, and solopreneurs in four countries and 43 US states to stand out and become an authority in their market through the power of personal branding.  Tonya's humble career began while selling vacuum cleaners door-to-door to pay her way through college. This led to a job in radio and listening to local advertising, she realized the power that personal branding has on a business.  Almost two decades and many successful brands later, she founded BrandFace, a personal branding firm comprising a book series, speaking series, and personal branding program designed to help business owners and entrepreneurs differentiate themselves. Tonya and Michael are partners in BrandFace, the only comprehensive personal brand-building system across the globe. Their mantra is, "People don't do business with a logo. They do business with a person." They help speakers, podcasters, authors, coaches, real estate agents, solopreneurs, and business owners to STAND OUT from their competition and attract their ideal customers so they can become recognized and sought-after authorities. In her interview she will share how you can unveil your inner star for massive recognition and riches using their 3-D Formula: People don't do business with a logo. They do business with a person. Marketing yourself as an entrepreneur and the face of your business has become more complex. New marketing tools and platforms are being introduced almost daily.  In order to break through the clutter and noise, you must define your point of differentiation and learn to develop and display your unique personal brand in a powerful, memorable way.  In this book, you'll learn many of the principles and tactics we've used to position and market our clients for success, such as:  How to Become a Recognized Authority in Your Industry…even if no one knows who you are right now How to Develop an Attractor FactorThat Naturally Appeals to Your Ideal Customers…so you can work smarter, not harder How to Stop the Cycle of Poor Prospectingand Become a Sought After Expert…without the arrogance that can turn prospects away How to Use Today's Marketing ToolsDifferently…and avoid the same vanilla marketing tactics your competitors are using How to Set Yourself Up for Long Term Success…regardless of the ups and downs of your industry.

In today's episode, Mindi Cox, discusses the importance of a deep relationship in business and how companies need to be aligned with their customers' goals if they want to be successful. When companies are not aligned, it is doomed from the start. Taking a closer look at the people involved–the employees (internally) and the customers (externally)–and focusing on their experience to allow impact is the way. Connect with Mindi Cox | Follow us on LinkedIn

There's any number of highbrow ways to kick this article off.  Where to start?  In going with a splendid example of a no-frills metaphor, I'm torn between:  William Shakespeare: “All the world's a stage.”  Vincent Van Gogh: “Conscience is a man's compass” Dr. King: “We will transform the jangling discords of our nation into a beautiful symphony.” Eminem: “You don't get another chance / life is no Nintendo game.”  Simon and Garfunkel: “I am a rock. I am an island.” And finally, assistant to the Regional Manager Dwight Shrute: “Always the Padawan, never the Jedi.” Decisions, decisions… Intentional and Artful Whatever you pick, an artful metaphor can prime our minds with a clever, inventive shortcut. If the comparison is clear, obvious, or something we use every day, we don't even think about it.  Although there's no harm in slowing down to ponder the fact that an elephant in the room—an ultra-obvious, overriding fact or secret no one wants to talk about—weighs down the atmosphere, and creates the same claustrophobic tension as a seven-ton mammal wedged against the walls. Of course, metaphors aren't literal.  Ones that try too hard, make no sense, or get their wires crossed end up on internet lists of ‘worst metaphors written by high school students.'   Take THAT to the bank and smoke it!  It was one peach cobbler of a tax audit.  The backyard oak tree was a proud, brown, twelve-foot column… with branches and leaves. I could do this all day…but I'd rather pivot to how B2B companies, national brands, and pretty much everyone presenting themselves or their services to the world can, (and should), use metaphor to help people grasp their remarkable identity.    Built thoughtfully, and with the truth in mind, a good brand metaphor fleshes out an organization's qualities, strengths, values, expression—everything that helps someone resonate with that brand's story.  https://youtu.be/ReIOEXKW1iI Metaphor Brings Clarity to Your Brand's Story In previous articles, I discussed all the components of building an authentic brand identity. I followed that up with a series on understanding your brand's story through the lenses of a brand's history, location, and archetype.  Assuming you've done the work of pinning down those aspects of your brand, how do you go about actually composing and narrating your brand's story?  Lots of ways, actually.  But the one way I've found especially helpful is the brand metaphor. The literal story of your brand, after all, is often not something that most people can grasp on an intuitive level…even if you're able to see how your pest control company is the hero of a grand epic tale about termites and roaches. When you try to tell that story literally, the focus is going to get stuck at just killing bugs.  Nothing wrong with killing bugs.  But your brand story should be told in a way that resounds outward in distinctive visual and verbal expressions—something that can be uniquely expressed by a logo, a choice of typeface, or a company name. “We kill bugs” is not unique or distinctive. So, instead of a brand story that ends at what the brand literally does, in most cases, I try to work with a brand metaphor. Like a College Basketball Coach Metaphors work because they help us understand something unfamiliar through comparison to something familiar. Ditto for something abstract; we understand it better because a metaphor makes it concrete.  Most of our language is metaphorical at its roots… and even the word ‘roots' is a metaphor from plants. So a brand metaphor is a tool for understanding a brand's story through a comparison— one that makes me feel the same way that people should feel when I interact with your brand. A Metaphor is Not a Perfect Analogy. Not everything in a brand's metaphor has to correspond to something in the real company. Rather, the similarity is in how the metaphor makes me feel.

A brand should cover four main categories:Who are you? Who are you- your name, your title, anything that goes with your personal brand. Who is your company? Who is the company, name, specs, anything that goes with the company brand. Why are you the best? What makes you and your company the best? Why shouldn't they work with anyone else?Optional Activity - Download template 14 from AcezAcademy.com and fill out your Strong Brand.P.S.You can also use your strong brand in all your communication. I would suggest having a “brand email” with all your brand bullet points in it showing why you are the best. When you email your clients through your follow up, you should always have a piece of your brand in your signature so it sticks with your communication. #sales #brand #phonesalesSupport the show (https://www.youtube.com/channel/UCGcgxUlRGcvevbrb-BNUNag)

This week’s Nose is always moving, it’s rhythmic, it’s up close and personal, there’s no pads or helmets for protection. On Wednesday, Demi Moore announced on Instagram that Bruce Willis is “stepping away” from his career after being diagnosed with aphasia. Willis turned 67 last month. And: Last Friday, before last weekend’s Academy Awards ceremonies, Ross Douthat published an opinion piece in The New York Times: “We Aren’t Just Watching the Decline of the Oscars. We’re Watching the End of the Movies.” And finally: Winning Time: The Rise of the Lakers Dynasty is an HBO series chronicling the professional and personal lives of the 1980s Los Angeles Lakers and starring John C. Reilly, Quincy Isaiah, and an ensemble cast. It is created by Max Borenstein and executive produced by Adam McKay. Some other stuff that happened this week, give or take: Taylor Hawkins, Foo Fighters’ Drummer, Dies at 50 Hard-hitting and charismatic, he was direct about his hopes for the group’s future, even after two decades. “I want to be the biggest band in the world,” he said. Paul Herman, The Sopranos Actor, Dies At 76 Nicolas Cage Can Explain It All He is one of our great actors. Also one of our most inscrutable, most eccentric, and most misunderstood. But as Cage makes his case here, every extraordinary thing about his wild work and life actually makes perfect ordinary sense. The Real Mission Impossible: Saying “No” to Tom Cruise How the franchise superstar lawyered-up and out-gunned Paramount execs over costs, COVID and a last-minute submarine. Ryan Reynolds Is a Great Brand but an Increasingly Boring Actor Are You the Most Boring Person Alive? A recent study details the dull jobs, hobbies and personality traits that make someone a boring person Does Every Geek TV Series Need To Require Hours Of Homework? Even Before Will Smith, It Was a Strange and Awkward Oscars 2022 V.F.’s chief critic reviews the 94th Academy Awards ceremony. Both teams assured of a possession in playoff overtime with rules change approved by NFL owners GUESTS: Shawn Murray: A stand-up comedian, writer, and the host of the Nobody Asked Shawn podcast Carolyn Paine: An actress, comedian, and dancer, and the founder, director, and choreographer of CONNetic Dance Bill Yousman: Professor of Media Studies at Sacred Heart University The Colin McEnroe Show is available as a podcast on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you get your podcasts. Subscribe and never miss an episode! Join the conversation on Facebook and Twitter. Colin McEnroe and Cat Pastor contributed to this show.Support the show: http://www.wnpr.org/donateSee omnystudio.com/listener for privacy information.

Do you want to inspire your audience and make it easier for them to remember your brand?In today's episode, Chris will teach you the four secrets to creating a tagline that will help you stand out from your brand's competition. So what makes a tagline different from a slogan?Unlike a slogan, which only applies to a product, campaign or range. Your tagline sits at top-level of your brand's communication strategy. In short? Your brand's tagline is your brand's unchanging brand essence and differentiator. Your brand's slogan is flexible and open to change. So, do you want to learn the secrets to creating a stand out tagline? If you said yes, put your headphones and give the episode a listen.---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

You might know today's guest as the internet's favourite dad or better yet, Brittlestar, also known as Stewart Reynolds. Hundreds of thousands of people tune in to watch Stewart's videos every week - over 600 million views across his platforms to date! From politics, to vaccines, Black Friday deals to breaking down the meaning of WAP to parents - Stewart's wit, humour, and satirical talents have made him a staple in the influencer marketing space. On this episode, Stewart joins us to talk about the evolution of the Influencer economy, tackling major social issues through social media, the anatomy of a great brand partnership. Support the show: https://www.instagram.com/nfluenceagency/ See omnystudio.com/listener for privacy information.

Jake Trobough has a unique entry into the world of gaming and esports. He loved playing, and taking a chance on a trip to New York helped him to launch into professional player status. Since then he worked in finance and then found is way back to esports by working with the Rokker and Version1 as their Director or Esports Strategy. He and Rebecca talk about what's next for esports, why it's so important for players to build their own personal brand, what long-term success looks like for players, and how to build partnerships with brands that last. Interested in learning more about Jake, connect with him on Twitter at: https://twitter.com/REPPINjt