Podcasts about great brand

Hey there, everyone!A common question I get from practice owners is: “What kind of content should I be creating to market my practice?”  Should you be blogging? Doing video? Starting a podcast?I get it. The options are endless, and each has its own learning curve. That's why this week, I'm sharing my own content creation journey—the wins, the flops, and a few good lessons I've learned over the years.Here's some of what you'll hear:The time I hurt my hand the night before my blog was due but published anyway (and why that's NOT the way to do marketing!).What seven years of blogging taught me about writing for your clients—and yourself.Why my experiment with YouTube worked… and why it didn't.How podcasting finally clicked as my “just right” content platform.Most of all, you'll learn the key questions to ask yourself when choosing the format that fits you best.Whether you're just starting out or ready to refresh your marketing strategy, this episode will help you get clear on where to focus your energy.Give this a listen—I think it'll help you breathe easier as you build your authentic online presence.~Wendy

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In this throwback episode, Leila (@LeilaHormozi) breaks down branding into four tactical principles you can apply immediately. She shares how associations shape your brand's strength, why you must trade today's brand for tomorrow's growth, and how repetition creates market dominance.Want to scale your business? Apply for one of our scaling workshops here: https://www.acquisition.com/podlWelcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we're creating an unshakeable business.Want to scale your business? Click here.Follow Leila Hormozi's Socials:LinkedIn | Instagram | YouTube | Twitter | Acquisition

In this episode of The Big Impression, Kelly breaks down how Diageo is turning tequila into a global cultural force. One standout example: a six-city collaboration with DJ and fashion icon Peggy Gou that combined out-of-home, merch drops, pop-up events and hyperlocal storytelling. From a Hong Kong hot pot party to a Milan piazza activation, every detail was designed to blur the line between brand and experience.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:08):Today we're talking about how one of the fastest growing categories in the spirits industry, tequila and mezcal, is being shaped by culture, identity, and global consumer trends.Damian Fowler (00:20):Our guest is Sophie Kelly, SVP of Global Tequila and Mezcal Categories. At Diageo, she's leading the strategy behind some of the world's most iconic tequila brands, helping Diageo navigate its growth, changing cultural expectations, and the new ways consumers connect with celebration.Ilyse Liffreing (00:39):We'll talk about how Diageo is bouncing global scale with local storytelling, and in short, how tequila has become a cultural force beyond just the shot glass.Damian Fowler (00:50):So let's get into it.Ilyse Liffreing (00:51):Diageo is no stranger to bold campaigns and really intersecting in today's culture. How does your latest work in the tequila and mezcal category continue that legacy? And with your latest campaigns, what was one core story or rather insight that you're trying to bring to life?Sophie Kelly (01:13):Our moment of consumption is normally when people are out socializing, trying to have the best times of their lives or celebrate a major moment in their life. So think birthdays, weddings,Ilyse Liffreing (01:25):Or even here atSophie Kelly (01:26):Can, even here at can, right festivals. So what is really important for us as we build our brands and think about how we go to market is that we are creating experiences for consumers to participate in. I think some of my favorite stuff across the category is on Don Julio. I mean, we launched a brand new product, 1942 Manys, which was a 50 ml supposed to allow people to access the luxury of 1942 at a better price point in a fun format. And we did that in the Oscars, right? But the most recent one, which I just adore and am still obsessed with and is still going, would be our cultural global collaboration with Peggy Goo. She is a number one DJ globally. She's also an icon in the fashion world, and she creates a load of fashion jewelry. We discovered her in Southeast Asia and she was a massive fan of 1942.(02:32):As marketers, we just started to ride along with her and gift her and be a part of her experience. So we approached her and said, any interest in creating a 1942 special limited edition with us? And she was blown away. She was like, yes, but can I design the product? Can I design the experience? Can it be global? Can it travel? Can it be teased? We said yes to all of the above. So we started off in Miami where we had an intimate party, but that intimate party probably had influences at it that had over a hundred thousand followers on Instagram. So we started to tease the collaboration, which was called the 1942 goo. And that's a really important element because we changed the logo of 1942 to be 1942 goo. We teased the campaign with outdoor and these events and we went from Miami to New York, to London to Milan and then to Seoul and then to Hong Kong. New York had a pop-up souvenir store in a car park. When we went to Milan, we did it in a piazza. When we went to London, we did it differently. When we were in Hong Kong, we did a hot pot pop-up. One of the most special parts of the experience was in Seoul, right in her home neighborhood and right next to where she was going to perform. And that was already up six weeks before it came. So we are teasing the drum roll in and the desire for people to be a part of this limited experience.Ilyse Liffreing (04:12):Now, I know you're talking a lot about out of home, but what were some of the other marketing channels that you leaned into for this campaign?Sophie Kelly (04:18):Everything in the popup was consumable or was collectible. So whether it was the key chains, whether it was the hats, whether it was her specifically designed scars, consumers could collect it, they could create content on it and they could share it broader. So then what started to happen was they were creating their own content. She was creating her own content and influencers within her sphere were creating their own content. And then there was the tease that we were moving to a new city. So that was creating a hype in that. So when you think about channel mix, it was digital, it was static, it was experiences, real life experiences, and most importantly, actions doing something, not just talking about it and then providing people with beautiful little artifacts that they could collect from the experiences to participate and create around.Damian Fowler (05:18):We want to get to what your takeaways are in a minute, but before that, I want to ask you, it is interesting when you watch the kind of trajectory of different spirits, it seems like tequila's having a serious moment right now. I mean, for example, in New York, just the other week I ordered a mezcal Negroni, it wasSophie Kelly (05:39):Amazing. 800 new craft brands have been launched into tequila in the last, I dunno, two years.Ilyse Liffreing (05:47):Wow, that is a lot.Sophie Kelly (05:47):So we are seeing a boom in tequila in the same way we saw in North American whiskeys in bourbon in the last five, six years and as a global business unit that I represent. So you are running the gamut of understanding the benefit of the experience of tequila, which is high-end tequilas that are incredibly versatile, that are suitable for multiple occasions and multiple drinks in a culture like the US to teaching people that tequila is no longer that bad shot you had in college. How do you educate? How do you train, how do you get these drinks into culture so that people choose them? Well, you got to have strong brands. You got to have the love of the bartender and the on-premise and you create the biggest rituals there beyond anywhere else, and they travel into the home and then you've got to pick up how consumers are interacting, right? So I'll give you a fun one. For example, we were in the ski fields and we observed that people were taking hot chocolates in shot glasses and then they were tipping the mini that I gave you, the 1942 mini into the top of the shot glass, and that was a serve. So we took that and we scaled it across the ski resorts, right? So from simple mixed drinks to sipping age liquids to fun novel rituals in clubs is how you really fuel what's going on.Damian Fowler (07:19):In terms of takeaways, do you have any kind of data points that show the growth and interest in this category?Sophie Kelly (07:26):It's the fastest growing spirits segment in the category right now and is forecasted to be that way for the next five years. So if you've got spirits running at about three or 4%, you've got tequila running at about six to 11%, which is kind of amazing. It's also very specific on its development. So if you look at the US, it's more developed. You look at Mexico, it's very developed and the rest of the world it's between five and 15% penetration. Give you a fun fact like whiskey and vodka is up around 36, 42 depending on the market. Yeah, too many people associated tequila with college shots. That is not the experience of tequila. It is playing across high energy. It's in the club, it's with the VIPs, it's with the celebrities, but it's also playing in casual connect moments and simple mixed drinks. So you're able to get into cocktail culture as well as simple mixed drinks. So I think that's a lot of the key to the growth we're seeing and just the versatility and the taste profiles.Damian Fowler (08:36):Now that the campaign's out there, you did hit on some of these obviously, but are there key signals and metrics that you look to on your dashboard? As it were,Sophie Kelly (08:45):Our consumers had watched over 190 days of content. We got up to 9 billion impressions, which is pretty extraordinary. And what I'd say is lots of chat about AI and is it going to take over. I think the beautiful combination of cultural collaboration with talent, the right kind of elements in the experience to create talkability and then utilizing tech from a generate insights about the communities and how we're going to combine them and what they need in the experience to also distribution, right? Taking the influencer content, taking the bartender content, taking the experience content and amplifying that out to further bigger audience was critical on distribution.Ilyse Liffreing (09:34):Sophie, can you tell me whether there is a market or a moment that delivered the most surprising engagement or maybe taught you something new out of this whole campaign?Sophie Kelly (09:46):One of the most surprising stats was just how many hours of content our consumers consumed on the campaign because it was so engaging, right? The other thing I'd say is as she traveled, she went into global duty free, she signed bottles, she met consumers, and that exploded as well. So I think one of the surprising things for us was this relationship started in Singapore and then we cultivated it and then we were able to scale it globally, but also make it extremely local to that market.Ilyse Liffreing (10:30):So Sophie, from your perspective, and here's your big impression here, how are those broader cultural shifts really influencing the way Diageo approaches brand building in the tequila and mescal space?Sophie Kelly (10:46):You must create experiences that allow what we like to talk about, which is accessible luxury for people to engage in. So when you think about this, we created the baby mini Peggy Goo bottles, which are 50 ml bottles, and you can access the taste of the experience. I mean, I think formatting is a really simple way of doing it. I think inviting people in to experiences at multiple layers and letting them access a world that they may have sought was out of reach is super important when you're creating experiences. And then I think giving them little artifacts from that to carry through that represent that something special that represents the experience they were able to engage in. IDamian Fowler (11:36):Want to ask you, this is a very important question. What new drinks around tequila are available now? Are you seeing pop up?Sophie Kelly (11:43):I think you said it, the Negroni, the espresso martini. We're even doing old fashions with tequila, and that is a real result of, versus people thinking about tequila as just blanco or mixed in a margarita. We have this huge explosion in aged tequilas, which are really sourcing from whiskey moments and rituals as well as kind of the versatility of tequila.Ilyse Liffreing (12:14):So Sophie, you've worked across several iconic brands. What's one lesson about cultural storytelling that stayed consistent throughout your career?Sophie Kelly (12:22):Work with people who love your brand. Listen to what's happening with your brand and culture, and then add to that, enhance the experience. Don't interrupt it and don't make it up and don't play where you don't have a right to play. Is there aIlyse Liffreing (12:37):Non Spirits brand that you admire right now for the way it connects with people emotionally or culturally?Sophie Kelly (12:45):Labubu. Have you seen these things? Oh yes. Yeah, they are little kind of monster icons that everybody is hanging off their bags. I just love it.Damian Fowler (12:53):A final question I think is what's your favorite drink?Sophie Kelly (13:00):You know what? I am a Don Julio or a Casamigos Reposado on rocks with a slice of orange. I love my 1942, but so they're mine.Damian Fowler (13:16):And that's it for this edition of The Big Impression.Ilyse Liffreing (13:18):This show is produced by Molten Hart. Our theme is by love and caliber, and our associate producer is Sydney Cairns.Damian Fowler (13:25):And remember,Sophie Kelly (13:27):Work with people who love your brand. Listen to what's happening with your branding culture, and then add to that, enhance the experience. Don't interrupt it and don't make it up and don't play where you don't have a right to play.Damian Fowler (13:41):I'm Damian and I'm Ilyse, and we'llSophie Kelly (13:43):See you next time. 

In this episode, we break down the real meaning of branding and why it's the sum of every experience, every touchpoint, and every memory people have with your practice. Danielle shares some fantastic insights on how to go beyond just visuals—like logos and colors—and focus on the details that truly matter, from the way your team answers the phone to the scent in your waiting room. We talk about the three core branding questions every practice owner should ask before even thinking about design: What problem do you solve? How do you solve it differently? And who do you solve it for? Danielle also walks us through how to find your emotional core by channeling your “inner toddler” and asking “why” until you get to the heart of your brand's purpose. We also dive into the importance of backing up your brand promises with real action, the difference between brand promises and core values, and why being authentic and consistent is key to building trust with both clients and your team. Danielle shares some great examples of employer branding, showing how practices can attract the right team members by being clear about who they are—and who they're not. We cover how to maintain brand consistency as you scale, the importance of ongoing brand management, and how to keep your messaging human and specific in the age of AI. If you're wondering when to start thinking about branding, Danielle's advice is clear: the sooner, the better—ideally before you even open your doors. We also talk about why it's okay (and actually necessary) to be picky about the clients you attract, and how serving everyone can actually hurt your brand in the long run. Whether you're just starting out or looking to take your practice's brand to the next level, this episode is packed with actionable tips, real-world examples, and expert advice to help you build a veterinary brand that resonates and endures. Tune in to learn how to create a brand that's more than just a logo—it's a lasting promise to your clients, your team, and your community.

This week on The Unified Brand Podcast, we're joined by Seth Erickson, Chief Mischief Maker at Storify Agency and author of How to Hack Humans. Seth shares groundbreaking insights on the neuroscience of storytelling, the secrets to crafting memorable brand narratives, and why startups often fail to communicate effectively. In this episode, we discuss: The emotional power of storytelling and its impact on memory retention. Why every great story needs a problem, solution, and transformation. Common mistakes startups make when telling their story. How Seth transitioned from a struggling web agency to a storytelling expert. Discover how to harness the ancient art of storytelling to captivate your audience, communicate your brand's value, and build a memorable presence in the marketplace.  --------------------------------------------------------------- Links  Storify Agency -  ⁠https://www.storifyagency.com/unified⁠    Storify Agency Linkedin - ⁠https://www.linkedin.com/company/storifyagency/⁠ Seth's Linkedin ⁠https://www.linkedin.com/in/setherickson/⁠   Instagram - ⁠https://www.instagram.com/originalsetherickson/?hl=en-gb⁠ --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - ⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠ ------------------------ ⁠ ⁠⁠Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠http://bit.ly/2Zw5dos⁠ ------------------------ Other Social Channels YouTube - ⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠ Instagram - ⁠https://www.instagram.com/elementsbrandmanagement/⁠ Website - ⁠https://bit.ly/36BQX00⁠

“I believe that every great brand should evolve its look and feel about every five years,” said Katherine Power, serial entrepreneur and the founder of Versed skin care. “Since our launch in 2019, we've seen that our core customer, who is primarily an older millennial or young Gen X — I call them Xennials — has really grown along with us, and we wanted to continue to grow with them and to create something fresh and modern.” This included a refresh of packaging, visuals and language overseen by Lola Gonzalez Marra, Versed's longtime creative lead. Power and Marra have worked together for more than a decade on Power's many entrepreneurial projects, including editorial sites WhoWhatWear and Byrdie — which Power launched with Hillary Kerr in 2006 and 2013, respectively — as well as color cosmetics line Merit, which Power founded in 2021.  “We decided we needed to evolve enough that it's a change, but not so much that you go on Versed one day and it's a completely different brand,” said Marra. As Power and Marra explained on this episode of the Glossy Beauty Podcast, the refresh has been in the works for over a year.  Versed was launched in 2019 from data and insights learned at Byrdie and WhoWhatWear, which Power and Kerr have since sold to publisher Dotdash in 2019 and publisher Future Brands in 2022, respectively.  Thanks to Versed's omnichannel strategy where 75% of its sales are through Target, switching over merchandise has required a unique strategy. Hint: Versed is selling off older products DTC for 30% off right now. The team also rolled out tweaks to its social media aesthetic and naming formula for products. The brand also used this as an opportunity to fine-tune the assortment by making product cuts. But perhaps the biggest change is in its packaging colors, which Marra desaturated and leveraged into category IDs, all of which the duo discusses in the podcast episode. 

In this week's episode, I sit down with the incredibly talented Georgina Little, a personal brand photographer whose passion for empowering women in business shines through every aspect of her work. We have a lively, fun, and heartfelt conversation about her journey, from being a professional dancer to a gallery producer for live television, to finding her passion for photography while living in Kenya. Georgina shares how her zigzag path has shaped her resilience and creativity, which now form the foundation of her thriving business. Georgina talks about the art of personal branding and how it's so much more than just polished photos. It's about authenticity and showing up as your true self in a way that connects with clients and tells your unique story. She explains her process, from understanding what her clients love (and don't love) about themselves, to creating a safe and empowering environment where they can truly shine. She shares how her own experiences, both as a dancer and as someone who knows the struggles of being visible, enable her to bring out the best in her clients during every shoot. We laugh a lot in this conversation, recalling hilarious moments from our own shoots, like my infamous "tits on the table" moment and my "don't be a dick" sign that Georgina insists makes it into every session. We also get into the deeper side of what makes brand photography transformative. It's not just about creating beautiful images; it's about helping women feel strong, confident, and aligned with how they show up in their businesses. Georgina shares touching moments when clients see themselves through her lens and recognize their own power for the first time. If you're considering booking a brand photography session, Georgina offers invaluable advice on choosing the right photographer. It's not just about liking their work; it's about finding someone you connect with, someone who makes you feel comfortable and gets your vision. Whether you're just starting out or looking to elevate your personal brand, this episode is packed with inspiration and practical tips. Find out more about Georgina: Instagram: www.instagram.com/georginalittlebrandphotography LinkedIn: www.linkedin.com/in/georgina-little-photography/ Website: www.georginalittlephotography.co.uk

Mamoon Hamid is a General Partner @ Kleiner Perkins and one of the greatest venture investors of our time. In the past, Mamoon has led rounds in Figma, Slack, Rippling, Intercom, Glean and Box. Prior to joining Kleiner Perkins, Mamoon was a Co-Founder of Social Capital, and prior to that a Partner at U.S. Venture Partners (USVP).  In Today's Episode with Mamoon Hamid We Discuss:  1. The Greatest Venture Deal of All Time: Figma or Slack: What is Mamoon's highest returning deal? What did Mamoon see in Dylan and Figma when they had no revenue and very little user data? What compelled Mamoon to write Stewart the check with Slack? What did he not see with Slack that he should have seen? 2. Taking Control of the Great Brand in Venture: Kleiner Perkins: Is it true that Kleiner approached Mamoon and gave him the keys to the Kleiner kingdom? How did it go down? Will Kleiner go back to having multiple products, large growth funds, international funds? What does Mamoon want Kleiner to be in 5 years? What was the hardest element of the transition into Kleiner? What did Mamoon not know that he wishes he had known? 3. Becoming a Generational Defining Investor: Market, founder, product, how does Mamoon rank them 1-3? How has Mamoon changed most significantly as an investor? What does he know now that he wishes he had known when he became a VC 19 years ago? What is his biggest loss? How did it shape his mindset and go forward investing approach? 4. AI Supercycle: The Greatest Time to Invest Where does Mamoon believe the value will accrue in this wave of AI? Where are many investors spending a lot of time but Mamoon believes is not worthy of that time?  Will scaling laws continue? Have we ever seen an incumbent set spend like this incumbent class? How does that change the game for VCs?    

Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter. Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator! In this episode, you'll learn: The SMILE and SCRATCH test to help you identify good names and disqualify bad ones How important domain names are, including whether .com is important How to get a good .com even if your first choice is taken Whether premium domains are worth it or not And if and when you should consider a rebrand if you're not satisfied with your current name Full transcript and show notes Alexandra's Book / Website / Facebook / LinkedIn / Twitter SMILE and SCRATCH test How I rebranded my newsletter How I rebranded my podcast *** RECOMMENDED NEXT EPISODE → Creative Elements is now Creator Science *** WHEN YOU'RE READY

“You become what you think most of the time.”Have you ever wondered how to start from zero and build something incredible? We've all been there—starting from scratch can feel overwhelming. Everyone starts somewhere, and the key to success is focusing on what you can offer, even if it's just your time and eagerness to learn.Let's talk about the power of attitude, work ethic, and the willingness to contribute when you're just beginning your journey. It's not about having all the resources upfront; it's about taking that first step, investing in yourself, and being persistent. We'll explore how to leverage opportunities, build valuable relationships, and attract success by starting small and gradually working your way up.Sunil Tulsiani is a former police officer turned international public speaker, real estate investor, and brand-building expert. Despite humble beginnings and a naturally introverted personality, Sunil has become a sought-after mentor and speaker, having shared stages with legends like Tony Robbins and Jack Canfield. His story is one of transformation, perseverance, and the strategic use of leverage in business.Expert action steps: Clearly Define and Internalize Your Goals. Align Your Actions with Your Goal. Evaluate Market Demand.Visit ProfessionalInvestorsClub.com to connect with Sunil Tulsiani and access valuable resources to grow your business.LinkedIn: Sunil TulsianiYoutube: Sunil TulsianiInstagram: @suniltulsianiofficialAlso Mentioned: Tony RobbinsJack CanfieldRobert KiyosakiVisit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

We need to get rid of the fluffy, bad advice around branding. On today's episode, I share with you the tactical advice I've learned over the last 3 years of how to build a brand that actually sticks.Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we're creating an unshakeable business.Follow Leila Hormozi's Socials:LinkedIn | Instagram | YouTube | Twitter | Acquisition

 "Every Great Brand Has a Story"In this episode, Todd dives into the inspiring journey of how he slowly and methodically built Payserv & Payserv Staffing. He unpacks the power of great stories and their significance in our lives as Misfits. Drawing inspiration from John 3:16, Todd reminds us that every great brand—and every great life—has a story worth telling.#WiredDifferently #Podcast #Entrepreneurship #Storytelling #John316 #Payserv #Misfits

In this episode, Alexandra Watkins, a renowned naming expert and author of ‘Hello, My Name Is Awesome: How to Create Brand Names That Stick,' shares her insights . Alexandra emphasizes that anyone can create memorable brand names with the right approach. She discusses the emotional impact of names, the pitfalls of overly descriptive ones, and the importance of testing using the SMILE & SCRATCH method which outlines key brand naming principles. Alexandra also delves into challenges like trademark availability, domain names and the future of brand naming in the age of AI. Tune in for practical tips on how to create brand names that stick!

On this latest episode, Chris Do, CEO, Chief Strategist and Executive Creative Director of Blind, Inc., and Founder and CEO of The Futur, shares his insights on personal and professional growth, the essence of branding and the impact of social media on self-perception. Through his stories and experiences, Chris emphasizes the importance of authenticity, continuous learning and the power of helping others. Key Takeaways:(01:34) Chris' journey from graphic design to founding The Futur, and its mission to teach 1 billion people how to make a living doing what they love.(05:52) A brand's purpose is to serve and build relationships with customers, leading to mutual value and advocacy.(09:08) Performance marketing focuses on short-term revenue while branding builds long-term value. Modern marketing balances both to help others achieve goals.(15:33) The impact of social media on self-worth and the pursuit of authenticity.(17:01) Chris' perspective on criticism, feedback and the importance of self-improvement.(20:15) The metaphor of the ‘hole' and the lesson on completeness and self-acceptance.Resources Mentioned:Chris Do -https://www.linkedin.com/in/thechrisdo/Blind, Inc. -https://www.linkedin.com/company/blind/The Futur | LinkedIn -https://www.linkedin.com/company/the-futur/The Futur | Website -https://thefutur.com/The Futur Pro -https://thefutur.com/pro-groupThanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Branding can feel overwhelming, especially for authors who are new to this whole “personal branding” thing. That's why I'm so excited this week to welcome Taja Dockendorf, founder and creative director of Pulp + Wire a 100-percent female-founded and run creative agency. Taja has consulted, created, and grown hundreds of brands while fostering a culture around growth and intuitive leadership for her female-forward team. Taja and her team have directed creatives for both start-up and national brands, such as Petco, Hasbro, Bob's Red Mill, and more. In this episode, we discuss: Taja's founding story and why she loves her niche work in consumer packaging branding Tips for building a great brand (these are so good!) Common branding and marketing mistakes and how to avoid them Core leadership lessons that have helped scale a successful creative agency Diversity in the marketing and branding space and how Pulp + Wire is helping influence the industry Taja is also an active investor in emerging CPG brands, a mentor to other creative founders, creator and host of The Brand Alchemist Podcast, and a contributing writer for both national business and creative publications with a focus on creative leadership. As you listen in, I know you'll benefit from Taja's expertise. Learn more about Taja: Website: https://www.tajadockendorf.com/ Instagram @taja LinkedIn The Brand Alchemist Podcast Follow me on: Instagram @stacyennis Facebook @stacyenniscreative LinkedIn Youtube @stacyennisauthor To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.

In this conversation, the hosts discuss various topics related to marketing and branding. They explore the meaning of demand generation, the role of advertising, the history of content marketing, and the importance of simplifying marketing strategies. They also touch on the idea of making marketing more personal and tearing down overcomplication in the industry.Key TakeawaysDemand generation refers to the process of creating and nurturing customer interest in a product or service.Advertising plays a crucial role in staying top of mind and influencing customer purchasing decisions.Content marketing has a long history and has evolved over time to include various strategies and tactics.Simplifying marketing strategies can often lead to better results, focusing on the core elements that drive success.Personalization is key in marketing, connecting with customers on a deeper level and understanding their needs.Overcomplication in marketing can be detrimental, and it's important to challenge complex ideas and simplify approaches.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made.As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Too many personal brands fail because they get absorbed into the digital noise in the market.  Bestselling author Scott McCain explains that mindshare precedes market share.  In other words, your brand must occupy space in someone's mind before they ever consider buying your product or service.In this episode, I share one of the strategies I use to help small business owners rise above the noise and create a stand-out brand.I'll ask you to consider answering two very important questions that will help you shift from unknown to known.Share your feedback with me by clicking here and leaving a short voice message!Discover the #1 problem that's holding your business back!Take my FREE quiz - Business Freedom Calculator (here)In 5 minutes, you'll answer 22 questions that identify where you fall in one of the four stages of business growth. The calculator will lay out specific action steps you need to take now to ultimately achieve the freedom you desire.ABOUT ME:I'm a sought-after business coach for small business leaders who want to grow, and scale their business.I'm also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I'm best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom.  My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.  You can do this!Connect with me here:diana@dianalidstone.comwww.dianalidstone.comhttps://www.facebook.com/diana.lidstonehttps://www.linkedin.com/in/hiredianalidstone/Work with me:I am only accepting private clients in my 12-month Business Accelerator program (here) orBy booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.MOST POPULAR 2023 EPISODES:Ep. 61 – What do an 11-year old entrepreneur, cookies & Tesla have in common? (here)Ep. 112 – How to plan your week effectively like a small business CEO (here)Ep. 71 – 99% of Small Firms don't do this! (here)Ep. 111 – Grow & Run your business effectively like a CEO (here)Ep. 99 – Elevate your brand & grow your online presence: 5 Actionable Marketing Strategies with Genevieve Rochon (here)Share your feedback with me by clicking here and leaving a short voice message!

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet's link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY's absolutely bloody marvellous and wonderful sponsorsMKJ Ignitehttps://www.mkjignite.co.uk/GS1 - https://www.gs1uk.org/Big Fish - https://bigfish.co.uk/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/Sometimes a conversation takes you TOTALLY by surprise.This was one of those.Jaw-dropping through-flooring flabbergastingly good.Oliver Lloyd is founder of Great British Chefs. Pioneer of the foodie movement.Before Great British Chefs, Ollie was a global marketing manager for Unilever.I expected us to talk all things chefs n food and food n chefs.Out the gates we stomped straight past foodie boundaries, into boundless brand building bounties.My curiosity gleefully wagged like a happy puppy.We roved through the History of Art, it's relationship to brands, why founders should study art to tell better stories on shelf.I've listened back twice.ON THE MENU:The Difference Between a Brand Plan and Marketing Plan: What comes first? Brand Rigour should be excruciating painfull.Why Marketing Managers Must Tailor each marketing mix to each retailer and their plan, build around THEIR goalsThe Knock, Knock Test: How to Make Your Story WIN at ShelfThe Parallels of Great Plate of Food and Great Brand on Shelf - Always SubtractWhy brands must deliver on their simple promise AND go furtherThe Telling Nana About Ibiza Rule: How to optimise by retailer, brand, occasions Costco -the mindset switch when someone goes shopping in TESCO vs Waitrose vs Sainsbury's vs Pub.Why Retailers don't make money selling SKU's - Trade Marketing is their profit centre

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How did Preston Rutherford take Chubbies from $0 to a 10-figure IPO? By believing in the power of great brand-building, of course.  Preston joins Daniel to discuss the importance of brand building and breaks down why it's the #1 factor in distinguishing your brand from the rest of the pack. Preston also unpacks how metrics and feedback loops can help measure the success of brand-building efforts and shares insights on how Chubbies consistently creates shareable content.  And later, Preston shares the story of how Chubbies started as a nights and weekends project and grew into a household brand, before revealing the one marketing hill he would die on.    00:00:04 - Building a Great Brand with Chubbies Co-founder 00:00:48 - How Four Friends Revolutionized Men's Fashion 00:02:24 - From Direct Response to Building a Brand: The Chubbies Success Story 00:06:54 - The Power of Organic Growth in Marketing 00:08:03 - Connecting Brand Building to Metrics 00:16:54 - The Power of Brand Building 00:23:41 - Chubbies: Challenging the Status Quo 00:26:43 - Creating Consistently Shareable Content for Chubbies 00:33:44 - The Beauty of Brand Building 00:34:40 - The Importance of Great People and Process in Branding 00:36:42 - The Transition from Brand Building to Financial Outcomes   Find Out More About Chubbies:  Website: https://www.chubbiesshorts.com   Follow Preston:  LinkedIn: https://www.linkedin.com/in/prestonr/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-mu...   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

We all want to have a brand like Harley Davidson, or Nike, or Apple. But how do you start? Here are 4 steps to building a brand with enthusiastic brand ambassadors!

Lorraine Jeckells, Guy Cornet, and Greg Phitidis join Jim Flynn and Natasha Suber to break down what makes a brand memorable and effective. Interested in a deep dive into building stand out brands? Listen to this episode of IMCA peer2peer.

 Nir Zavaro is the Founder, CEO, and Chief of Happiness at Streetwise, an agency specializing in outsourced marketing services. Founded in 2011, the company has worked with hundreds of brands in Israel and abroad. Nir is a speaker and the author of F*ck the Slides. He is also a partner in a few ventures, a mentor in various accelerators, and a lecturer on branding, sales, marketing, and storytelling.  In this episode… In today's fast-paced digital landscape, it's more important than ever to have a strong brand story. But do you have what it takes to create a great story about your brand?  A good story can help you connect with your audience and differentiate your brand from the competition. However, crafting a compelling story is easier said than done. It requires a deep understanding of your target audience, your brand's values, and the emotions you want to evoke. Nir Zavaro says hiring an agency specializing in storytelling can make all the difference. They can help you craft a narrative that resonates with your audience, evoke emotion, and inspire actions. Don't underestimate the power of a great story — it can be the key to unlocking your brand's full potential. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Nir Zavaro, Founder and CEO of Streetwise, to discuss how brands can thrive through storytelling. Nir talks about the importance of storytelling, common mistakes people make with storytelling, storytelling techniques for effective communication, and how to create a three-minute pitch that sells. He also shares his thoughts about conflicts and wars and the dangers of hatred and propaganda in the media.

In this week's episode, Jess chats with Matt Hopkins, founder of The Great Brand Exchange. The Great Brand Exchange helps small businesses grow and scale by giving them routes into high-street retail and helps bring exciting, unique, local products to major retailers. Since its inception, the Great Brand Exchange has generated £50 million in revenue for small businesses, managed 5,000 pop-up events and created an active network of 12,000 emerging brands.  Episode Description: How did the Great Brand Exchange come about? (2:39) What does the GBE do? (7:01) What's the value that the GBE brings to small businesses and big retailers alike? (11:51) What content is best for matching with/attracting brands? (17:44) What are the benefits of pop-up shops for small businesses? (20:04) What makes a successful pop-up shop? (22:40) What trends does Matt see in retail at the moment? (25:56) How can Jewellers get started with the Great Brand Exchange? (33:22) Matt's tips for business success (35:00) Resources: Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group The Great Brand Exchange   Find Jewellers Academy on Instagram and Facebook

Who would your starting 5 be? Brand mascots only! Rate 5 and subscribe for more! --- Support this podcast: https://podcasters.spotify.com/pod/show/twoguys1mic/support

Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter. Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator! In this episode, you'll learn: The SMILE and SCRATCH test to help you identify good names and disqualify bad ones How important domain names are, including whether .com is important How to get a good .com even if your first choice is taken Whether premium domains are worth it or not And if and when you should consider a rebrand if you're not satisfied with your current name Full transcript and show notes Alexandra's Book / Website / Facebook / LinkedIn / Twitter SMILE and SCRATCH test How I rebranded my newsletter How I rebranded my podcast *** CONNECT

In this episode of Nicky and Moose, they discuss the secrets of Oprah building a successful brand.  What You Will Learn Oprah's tips for success.  Information on obtaining business space.  Nicky and Moose thoughts on Drake's new & previous albums.  Creator Of The Week Matt Gray Helps people grow their personal brand and grow their community. He does this with animated videos that keep you  engaged while learning valuable information. Oprah Tips For Growing Your Brand 1) Self Assess Figure out what you're called to do in life. Use your job as a temporary time until you find your purpose in life is.  Strategically move forward! Use your job to build towards what you eventually want to do.  2)Having Control Hire your own staff versus outsourcing outsiders gives you more control of what you'd like to do.  Continue to work to establish the vision you want.  3) Maximize Your Strategy  Maximize your content production and output. Create a schedule that will allow you to be consistent in creating and posting content.  “Knowing what you don't want to do, leads you to what you want to do.”  4) What's Your Story? “Narrate your own story!” You can tell your story the best.  How are you displaying information using the platform that you have? “There is power in your decision making.” Question Of The Week Should business focus more on customer retention or customer acquisition in the early stages of growth? Listener Perks 1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm 2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today! 3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Many entrepreneurs and small business owners spend hours brainstorming and researching, only to be met with disappointment and legal roadblocks. Instead of securing a trademark for their brand, they find themselves stuck in a cycle of rejection and wasted effort.Join us in this episode of The Seller Process Podcast with Anita Mar,a seasoned Canadian trademark agent who brings 24 years of hands-on experience to the table. Anita will unveil the truth behind these myths and help entrepreneurs and small business owners successfully choose and secure a trademark for their brand.Here's a breakdown of what to expect in this episode:·         Steps to File a Trademark·         Common Mistakes in Choosing a Trademark·         Consequences of Not Registering a Trademark·         Filing Before or After Product Launch·         Filing a Trademark Based on Future Sales·         Filing for Realistic Product Categories·         Simplifying Trademark Registration·         Adding or Updating Trademark Categories·         International Trademark Strategy https://www.thesellerprocess.com/2023/10/04/find-a-great-brand-name-and-avoid-trademark-pitfalls/About Anita Mar: Anita Mar is a Canadian trademark agent. More than 24 years of experience. Her firm Trademark Angel helps to register trademarks in many countries, including Canada, USA, European Union, UK, Mexico, Brazil, China, Japan, India, Australia, UAE and many others. Her agency offer free trademark search and initial consultation. Connect with Anitra Mar…Website: https://trademarkangel.com/LinkedIn: https://ca.linkedin.com/in/anitamarFacebook: https://m.facebook.com/anituchka/ Connect with Gianmarco!Website: https://www.thesellerprocess.comInstagram: https://www.instagram.com/gianmeli/?hl=en Facebook: https://www.facebook.com/thesellerprocessLinkedIn: https://www.linkedin.com/in/gianmarco-meli/YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVlegFacebook: https://www.facebook.com/gianmarco.melTools & Useful ResourcesPickFu -  Polls & Split Tests - Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS FBAExcel - Best Automation Tools - FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get "Keyword Dominator" 

What is the key to building a brand that truly resonates in the digital age? How do artificial intelligence and branding intersect to create powerful, engaging narratives?Today, I'm excited to chat with Nick Bhavsar, a recognized leader in high-tech branding. His specialty? Leveraging ChatGPT to catapult brands to new heights. With a keen focus on how AI can amplify branding strategies, Nick brings a fresh perspective to the table.In our conversation, he generously shares his insights on how businesses can tap into the capabilities of ChatGPT to craft a compelling brand identity and connect deeply with their audience. If you've ever been curious about the potential of AI in branding, this is the episode for you.Get ready for an insightful conversation that is sure to revolutionize the way you approach brand building.Here are the highlights from this episode:07:14 - The challenges of creating an emotional connection in the digital world11:46 - Incorporating empathy when using AI tools like ChatGPT16:59 - Ways to help create brand voice with ChatGPT19:33 - How AI will affect creative roles like copywriters and graphic designers23:50 - ChatGPT prompt suggestions to help generate effective content28:17 - How to think about positioning in a different way in this type of generative AI world32:32 - The biggest misconception people have about ChatGPT and AI34:54 - Nick's badass superpowerThis episode is sponsored by:UneeQ - an artificial intelligence company, developing the most advanced autonomous digital human platform available for customer interactions – today and in tomorrow's metaverse.UneeQ's mission is to deliver digital human experiences that excel in marketing, sales and service roles – reducing complexity, improving conversions and creating memorable customer moments for brands.Want to Win a Digital Human valued at $100,000? Tell us your biggest, boldest and best idea for a digital human use case. We'll choose our favourite, build it and host it for one year for FREE.Find out more here: digitalhumans.com/brandingmattersThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build brand equity for your business. From branded merch to brand consulting, when you work with me, you get results! Need help with your branding? Hit me up at brandingmatters.ca/free-consultation Let's stay connected! Instagram - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca

Erik shares some creative, bold brands he has recently come across on his travels and in his neighborhood in this video Listen to Podcast The post Great Brand Names and slogans Are Everywhere – You Just Need to Look appeared first on Erik M Pelton & Associates, PLLC.

Today we're joined by Adam Fullerton, co-founder of Branded Bull, a marketing and advertising agency dedicated to helping folks grow their brand. Listen in as Adam discusses the importance of a grand plan when putting together and developing a quality brand. LAL Live 2023 Save 50% on registration for EQUIP 2023 (with code: Brian) Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Ballard-Inc.com (Brians10)   KUJO (Brians10)   Equipment Defender (Brians10)   https://gpstrackit.com/brianlm/   www.brandedbullinc.com Mention Brian's name and save $100 on a new website.   https://www.yardbook.com/   https://www.exmark.com/   https://www.echo-usa.com/home    

Rain Bennett is an Emmy-nominated filmmaker, author, keynote speaker, and storytelling coach with over 15 years of experience producing documentary films. He hosts a weekly podcast called The Storytelling Lab which features the top storytellers in the world and recently released his first book, Six Second Stories. His mission is simple: to teach people how to leverage storytelling to grow their communities, deepen their connections, and maximize their impact in minimal time.IN THIS EPISODE:How filming a successful documentary on a shoestring budget proved the importance of substance over style:Why turning your tragic flaw into your superpower is critical if you want to connect with your target audienceHow Rain differentiated himself by leaning into his weaknessHow Rain helps his clients tell their stories by finding their unique intersectionsThe hard stories Rain has had to navigate in his own life, and how telling them has helped him growWhat it means to be a multipotentialite and how to build a business when you have multiple passionsCONNECT WITH RAIN:Website: rainbennett.comTikTok @rainbennett_storycoachInstagram @rainbennettTwitter @rainbennettLinkedIn @Rain Bennett STORYHOUSE is a production of Storyhouse Fifteen, a strategic coaching and branding studio that helps small business owners and do-good organizations find the clarity, the story, and the strategy to reach more people and grow their impact. Find Lindsay at storyhousefifteen.com or connect with her on LinkedIn.

Join Dots Oyebolu as he speaks to Gabriella Bevilacqua, Creative Director at Content Allies.The way in which marketing units like sales, design and copywriting work together is often neglected.It's more important than ever for marketers to collaborate as much as possible. Once strategy meets creativity, you begin to unlock your brand's best potential.Today, Gabriella discusses why marketers and designers need to stay well connected, as well as the tools they should be taking advantage of to make life easier for both.Highlights include:- Top three lessons learned from being a brand designer.- The benefits of having the right creative design in performance-based marketing.- The necessary ingredients of a great visual marketing campaign.- Is AI a benefit or a detriment for creative directors?- How to systematize your brand, no matter how complicated it is.- Best practices for enterprise brands to create great websites.- Three no-code website builders you can try today.- Lessons learned from the creative process behind rebranding.Resources mentioned:- Dots Oyeboluhttps://www.linkedin.com/in/oyebilan/- Gabriella Bevilacquahttps://www.linkedin.com/in/gabriella-b-ab97a5b7/- Content Allieshttps://www.linkedin.com/company/contentallies/- Vectornatorhttps://www.vectornator.io/blog/marketing-graphic-design/- Unqorkhttps://www.unqork.com/resources/blog-articles/five-key-benefits-of-no-code-platforms-for-enterprises- Smart Data Collectivehttps://www.smartdatacollective.com/marketers-use-ai-take-advantage-of-3d-rendering/lThanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

With a focus on simplicity, memorability, and emotional connection, Peachi explains how storytelling can help capture attention and make a brand memorable in the minds of its audience, gain an advantage, and build trust and credibility in online and traditional spaces.Find out more by following us!IG: @thewritemixx, @talklikeabrand, and @colormybrands.Learn about our business and brand ecosystem at Colormebrand.com

In this captivating episode, join in a thought-provoking conversation with Måns Hosk, the co-founder of Kurppa Hosk, one of the world's leading brand design agencies hailing from Sweden. This episode delves into the deep insights shared by Mäns, discussing the importance of rebranding humanity itself in our current challenging times. Explore the rich history of design in Sweden and the cultural factors that have shaped its prominence in the creative industry. Discover how Kurppa Hosk has become a global brand design powerhouse and the secrets behind their success. Gain valuable insights into their unique approach of combining business and artistry, merging data-driven strategies with creative brilliance to create meaningful and impactful brands. Venture into the intriguing territory of data analytics and AI, as Måns and Misha contemplate their potential influence on the future of brand design. Uncover the delicate balance between human creativity and technological tools, and the critical role played by taste-makers in defining what great design truly looks like. Additionally, explore the challenges of measuring brand success, the importance of internal cultural change, and the transformative power of purpose-driven branding. Måns shares personal anecdotes, including his experiences as a co-founder, the significance of maintaining a work-life balance, and finding inspiration through nature and long-distance running. Whether you're a budding designer, a branding enthusiast, or simply curious about the intersection of creativity and business, this episode offers profound insights and inspiring advice for those aiming to make their mark in the branding industry. Tune in to this enlightening episode and embark on a journey that transcends conventional brand design, urging us to rethink our collective humanity and the path we tread.

Jim DeCicco is the Co Founder, Executive Chairman and Chief Brand Officer of Super Coffee! Watch on YouTube & see Show Notes HERE We discuss: How a leader can effectively handle stress. How a great culture gets built. How to maintain great health & fitness as a busy entrepreneur. + so much more!   Interested in having Sean DeLaney be your executive coach? CLICK HERE  Want to UNLEASH YOUR POTENTIAL?  You Unleashed is an online personal development course created by Sean DeLaney after spending years coaching and interviewing high achievers. You Unleashed teaches you the MINDSETS, ROUTINES and BEHAVIORS you need to unleash your potential and discover what you're capable of. Find out more by clicking HERE Marketer Hire- Get $500 off your first hire! - Click HERE Subscribe to my Momentum Monday Newsletter Connect with us! Whatgotyouthere TikTok YouTube Twitter Instagram 

What do Nike, Chick-fil-A, and John Maxwell all have in common?! Her name is Brittany Thoms. She's the co-founder of PR agency See. Spark. Go and today's guest on the show! From big brand PR to launching her own outsourced marketing firm, today's guest has been helping companies tell great stories since 2007. From shifts in the marketing landscaping, the rise of social media, and building a team of 30+ employees, today's interview is full of incredible insights not only into the marketing landscape of 2023 but building an incredible team. With too many takeaways to pick just one, it was Brittany's reminder that the core of great marketing is about telling a great story—that truly stuck with me.WILDFLOWER SHOWNOTES : shannaskidmore.com/brittany-thoms

Welcome to Episode 8. of  Growing Ecommerce. Today Mike is joined by two guests, Kirk Williams, owner of ZATO marketing making his second appearance on the show, and Ben Kruger who's a senior ecommerce growth consultant at Google.  In exchange for a packed agenda you get a stimulating conversation about the grand brand-non brand debate in Google ads, the ways in which PMax is like paid social and the discussion about whether or not CPCs matter anymore. 

If you're aspiring to satisfy your customers, then you're aspiring to mediocrity. That's the premise of From Impressed to Obsessed, and new book by Jon Picoult. Jon explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with – not just shaping their experiences, but also shaping their memories. The book explores the cognitive science behind great customer experiences, pinpointing the breakthrough, psychology-based strategies that both industry leaders (like Apple, Disney, Ritz Carlton, Nordstrom, and Southwest Airlines) as well as fast-growing startups (like BILT and Framebridge) use to shape people's perceptions and sculpt unforgettable impressions – thereby turning more sales prospects into customers, and more customers into obsessed brand ambassadors. In this interview we explore case studies, engaging stories, and eye-opening research, to illustrate how they can be applied to almost any type of business. No matter what kind of constituency you serve – customers or colleagues, individuals or institutions, employees or employment candidates – this conversation will help you do it with distinction.  You'll hear how the Peak/End rule and our recency bias influence memory, and how creating more effortless, emotionally resonant, and relevant experiences can increase customer referral and retention.  

In episode 657, join Rob Walling as he answers more listener questions. Topics range from concierge onboarding to getting higher engagement rates on cold emails. He also covers how to think about balancing product improvements vs. marketing. Topics we cover: 1:00 - Concierge onboarding 7:34 - Branding tips for a new business 14:42 - Getting higher engagement rates on cold outreach emails 21:29 - Prioritizing product improvements vs. funnel-building 14:42 - Getting higher engagement rates on cold outreach emails 21:29 - Prioritizing product improvements vs. funnel-building Links from the Show: Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist TinySeed  MicroConf Youtube Channel If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you.Subscribe & Review: iTunes | Spotify | Stitcher Transcript...Read more... »Click the icon below to listen.  

Are you looking to create a great tagline or do you want to inspire your audience to make it easier for them to remember your brand? Well, in this episode, I go over great tagline, examples that you can use as inspiration when creating your tagline. So what is a tagline? Well, there's a great quote from Alina Wheeler and she says 'a tagline is a short phrase that captures a company's brand essence personality and positioning and distinguishes the company from its competitors'.One thing to remember is a tagline is not a slogan. A lot of people think that these are the same thing, but they're actually not a tagline applies to your whole brand and a slogan applies to a particular product campaign or range that you're producing. So if you think of your tagline as the top level of a communication strategy, that relates to your brand, rarely changes if ever a slogan is something that is less fixed and actually can change a bit more frequently.We have a previous episode that discusses how you can create a great tagline for your business. And you can watch that here - https://youtu.be/FI3JehOl8vg In this video, we're going to go over eight. Great examples of taglines on what makes them work ---------------------------------------------------------------Links  Storify Agency -  https://www.storifyagency.com/unified   Storify Agency Linkedin - https://www.linkedin.com/company/storifyagency/Seth's Linkedin https://www.linkedin.com/in/setherickson/   Instagram - https://www.instagram.com/originalsetherickson/?hl=en-gb---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

Today we are joined by Seth Erickson Chief Mischief Maker / Partner & Best-Selling Author at Storify Agency. Helping Startups clearly communicate their value to the marketplace through storytelling. ---------------------------------------------------------------Links  Storify Agency -  https://www.storifyagency.com/unified    Storify Agency Linkedin - https://www.linkedin.com/company/storifyagency/ Seth's Linkedin https://www.linkedin.com/in/setherickson/   Instagram - https://www.instagram.com/originalsetherickson/?hl=en-gb---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

This Panamanian-Jamaican-Jewish New Yorker spent the early part of her career in Latin music, before launching her own creative agency. Zoila reflects on how she secured her first clients, the three years she spent building Word Agency before she started making money, and the secrets to great brand campaigns. Follow Zoila on Instagram @zoiladarton. If you liked this episode, listen to Why Doris Anahí Brings a 'Heart of Service' to Her Art and UNSTUCK: How PR Pro Lissette M. Rios Connects the Dots.

Episode #21: Want to tell great brand stories? Start with the .1% w/ Lindsay Hotmire Full Show Notes and transcript at: https://realbusinessconnections.com/episode/lindsayhotmire/ From Lindsay's Story House Fifteen article: https://storyhousefifteen.com/want-to-tell-great-brand-stories-start-with-the-1/ -- Want more great tips? Connect With Lindsay on Linkedin: https://www.linkedin.com/in/lindsayhotmire/ Lindsay's Website: https://storyhousefifteen.com/ Five Minute Friday is brought to you by Ben Albert of Balbert Marketing LLC

Micah Heykoop is the Managing Director and a partner at the brand studio "Another". He's also a co-founder of the agency Candid Network. In this episode he shares a ton of knowledge on how to define purpose and meaning in your brand identity, how to create strong brand strategy, and the importance of defining the "why" in any project. I learned a TON in this episode and hope you do too. If you find this one helpful, do us a massive favor and share it online or with a friend! Chapters: 3:50 - Who is Micah Heykoop 5:44 - His Day to Day 9:14:- Defining the Why 12:04 - Finding the Why 19:18 - College & Working at Toms 27:24 - Miyagi Moment to Tradeshows 30:48 - Leveling Up in Toms 37:50 - Leaving Toms & Going to Matte Black 45:42 - Agencies & Branding 59:21 - Purpose & Meaning in Your Brand 1:00:34 - Strong Brand Identity 1:03:54 - Strategy vs Tactics 1:10:24 - Having GREAT Brand Strategy 1:15:55 - Candid Network & Another Micah Heykoop: @micahheykoop Another: @only__another Candid: @_candidnetwork_ Andrew Cramb: @andrew_ftw Produced & Edited by - Deanna Elise: @deannaelxse Where Are All My Friends Podcast: Everything Else: HERE Subscribe: HERE Patreon: HERE

Almost 8 years ago, Tonya Eberhart's 20-year marriage ended, and she left behind two businesses. She walked out the door with her first BrandFace book in her hand and a newly founded business of the same name. She had one client. This brought a tremendous amount of stress and pressure but when your dream is strong enough, you push through the pressure. Tonya Eberhart is an international bestselling author, host of the BeBoldBranding Podcast, and founder of BrandFace, a branding firm that helps podcasters, authors, coaches, speakers, and solopreneurs in four countries and 43 US states to stand out and become an authority in their market through the power of personal branding.  Tonya's humble career began while selling vacuum cleaners door-to-door to pay her way through college. This led to a job in radio and listening to local advertising, she realized the power that personal branding has on a business.  Almost two decades and many successful brands later, she founded BrandFace, a personal branding firm comprising a book series, speaking series, and personal branding program designed to help business owners and entrepreneurs differentiate themselves. Tonya and Michael are partners in BrandFace, the only comprehensive personal brand-building system across the globe. Their mantra is, "People don't do business with a logo. They do business with a person." They help speakers, podcasters, authors, coaches, real estate agents, solopreneurs, and business owners to STAND OUT from their competition and attract their ideal customers so they can become recognized and sought-after authorities. In her interview she will share how you can unveil your inner star for massive recognition and riches using their 3-D Formula: People don't do business with a logo. They do business with a person. Marketing yourself as an entrepreneur and the face of your business has become more complex. New marketing tools and platforms are being introduced almost daily.  In order to break through the clutter and noise, you must define your point of differentiation and learn to develop and display your unique personal brand in a powerful, memorable way.  In this book, you'll learn many of the principles and tactics we've used to position and market our clients for success, such as:  How to Become a Recognized Authority in Your Industry…even if no one knows who you are right now How to Develop an Attractor FactorThat Naturally Appeals to Your Ideal Customers…so you can work smarter, not harder How to Stop the Cycle of Poor Prospectingand Become a Sought After Expert…without the arrogance that can turn prospects away How to Use Today's Marketing ToolsDifferently…and avoid the same vanilla marketing tactics your competitors are using How to Set Yourself Up for Long Term Success…regardless of the ups and downs of your industry.

A brand should cover four main categories:Who are you? Who are you- your name, your title, anything that goes with your personal brand. Who is your company? Who is the company, name, specs, anything that goes with the company brand. Why are you the best? What makes you and your company the best? Why shouldn't they work with anyone else?Optional Activity - Download template 14 from AcezAcademy.com and fill out your Strong Brand.P.S.You can also use your strong brand in all your communication. I would suggest having a “brand email” with all your brand bullet points in it showing why you are the best. When you email your clients through your follow up, you should always have a piece of your brand in your signature so it sticks with your communication. #sales #brand #phonesalesSupport the show (https://www.youtube.com/channel/UCGcgxUlRGcvevbrb-BNUNag)

This week’s Nose is always moving, it’s rhythmic, it’s up close and personal, there’s no pads or helmets for protection. On Wednesday, Demi Moore announced on Instagram that Bruce Willis is “stepping away” from his career after being diagnosed with aphasia. Willis turned 67 last month. And: Last Friday, before last weekend’s Academy Awards ceremonies, Ross Douthat published an opinion piece in The New York Times: “We Aren’t Just Watching the Decline of the Oscars. We’re Watching the End of the Movies.” And finally: Winning Time: The Rise of the Lakers Dynasty is an HBO series chronicling the professional and personal lives of the 1980s Los Angeles Lakers and starring John C. Reilly, Quincy Isaiah, and an ensemble cast. It is created by Max Borenstein and executive produced by Adam McKay. Some other stuff that happened this week, give or take: Taylor Hawkins, Foo Fighters’ Drummer, Dies at 50 Hard-hitting and charismatic, he was direct about his hopes for the group’s future, even after two decades. “I want to be the biggest band in the world,” he said. Paul Herman, The Sopranos Actor, Dies At 76 Nicolas Cage Can Explain It All He is one of our great actors. Also one of our most inscrutable, most eccentric, and most misunderstood. But as Cage makes his case here, every extraordinary thing about his wild work and life actually makes perfect ordinary sense. The Real Mission Impossible: Saying “No” to Tom Cruise How the franchise superstar lawyered-up and out-gunned Paramount execs over costs, COVID and a last-minute submarine. Ryan Reynolds Is a Great Brand but an Increasingly Boring Actor Are You the Most Boring Person Alive? A recent study details the dull jobs, hobbies and personality traits that make someone a boring person Does Every Geek TV Series Need To Require Hours Of Homework? Even Before Will Smith, It Was a Strange and Awkward Oscars 2022 V.F.’s chief critic reviews the 94th Academy Awards ceremony. Both teams assured of a possession in playoff overtime with rules change approved by NFL owners GUESTS: Shawn Murray: A stand-up comedian, writer, and the host of the Nobody Asked Shawn podcast Carolyn Paine: An actress, comedian, and dancer, and the founder, director, and choreographer of CONNetic Dance Bill Yousman: Professor of Media Studies at Sacred Heart University The Colin McEnroe Show is available as a podcast on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you get your podcasts. Subscribe and never miss an episode! Join the conversation on Facebook and Twitter. Colin McEnroe and Cat Pastor contributed to this show.Support the show: http://www.wnpr.org/donateSee omnystudio.com/listener for privacy information.