Podcasts about chief neuromarketing officer

Patrick Renvoise started his career selling super computers where he explored persuasion as it applied to sales and marketing of enterprise solutions. Over 20 years ago Patrick and his partner founded SalesBrain where he is the Chief Neuromarketing Officer, and they have been pioneering leaders in applying Neuroscience for over 20 years. Today the world is just starting to focus on Persuasion, yet Patrick has been studying and applying the power Neuromarketing and Persuasion for decades. During these two decades he has been a popular global speaker, has done TED talks, written articles and books, become a researcher, consultant and a teacher who pushes all to new and better places.

The topic of today's podcast is….your brain.Yes, that part of your body that consumes 20% your energy, although it accounts for only 2% of its weight.Your brain, that little engine inside your head that controls your life because as neuroscientist Antonio Damasio said “We are not thinking machines that feel, we are feeling machines that think”.And so, while marketers all over the world keep trying to appeal to the rational side of consumers' brain, relying on surveys, market research and web analytics, a relatively new science is quickly gaining momentum telling us that pretty much everything we know about persuasion is wrong.This new science is called neuro marketing.My guest of today Patrick Renvoise is an award winning author and speaker who co-founded SalesBrain as Chief Neuromarketing Officer. SalesBrain, the world's first neuromarketing agency, uses neuroscience discoveries to radically transform sales and marketing performance by targeting the decision making part of customer's brain: their primal, unconscious brain. After two years of research, he developed the first 100% science-based persuasion mode lcalled  NeuroMAP . He is the authos of the books "Neuromarketing: Understanding the buy buttons in your customers' Brain".  and of "The Persuasion Code: How NeuroMarketing can help you Persuade Anyone, Anywhere, Anytime." which we will discuss in details today.

The Certified Persuasion Professional (CPP) program is providing opportunities for senior-level executives to gain a unique body of knowledge based on neuroscience. In this episode,  Adam Torres and Patrick Renvoise, Chief Neuromarketing Officer and Co-Founder at SalesBrain, explore how the CPP program is preparing consultants and executives.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/

Back with us once again is Vistage member Patrick Renvoise, Chief Neuromarketing Officer and Co-Founder of SalesBrain. Normally, Patrick is traveling the globe teaching people about how the brains of customers work, and he has trained over 200,000 executives to be more persuasive. Lately, however, he has had plenty of time to think about how the science of human persuasion is relevant in the evergrowing virtual world. The effectiveness of remote selling has not yet been proven, and Patrick’s research is revealing that virtual encounters can be a severely limited form of communication. To many people, Zoom is brand new, and we have not yet mastered the art of capturing our audience’s attention within this medium. Due to the way our brains process information, Patrick suggests a few unique communication rules when using platforms such as Zoom. The human brain isn’t used to digital lag, and even in the best conditions, video conferences can cause our attentiveness to drop rapidly. Zoom calls require powerful visuals and carefully structured variation in events in order to be most effective. In his ubiquitously relevant interview, Patrick explains how to strengthen your video conference tool kit in order to keep an audiences’ attention in a virtual space. We've built a special collection of 20 minute interviews from members of Provisors and Vistage speakers. To see the directory and choose an interview visit ExitCoachRadio.com Are you and your Company Transition-Ready? Click Here for a free report & assessment!

Today’s podcast is the second episode of our two-part series focused on The Persuasion Code, a new book co-authored by Christophe Morin and Patrick Renvoise. We're joined this time by Patrick, co-founder and Chief Neuromarketing Officer at SalesBrain. Along with Christophe, Patrick is also the co-author of what is likely the first book about neuroscience in marketing, Neuromarketing: Understanding the "Buy Button" in Your Customer's Brain. Prior to co-founding SalesBrain, Patrick was in charge of business development at Silicon Graphics, and then at LinuxCare. He soon developed a fascination with the human brain and began investigating a scientific model to explain how people make buying decisions. Patrick spent two years researching and formalizing the first 100% science-based persuasion model called NeuroMAP™, a proprietary, award-winning methodology that has been used by over 6,000 companies worldwide. In this episode, Patrick shares the major drivers of human behavior that all marketers should understand. Listen in to learn what's at the core of our decision-making, how to alleviate common pain points for customers, and what companies can do to ensure they're communicating their value propositions as effectively as possible. You can find show notes and more information by clicking here: http://bit.ly/2xF1x6p 

Patrick discovered the buy button inside the brain and spent two years researching and formalizing a science-based map to access that button. Neuroscience is exiting the hospitals to reach the aisles of your grocery store. Companies like Coke and Pepsi want to better understand how and why you decide to buy their products, movie makers want to know what trailer will best promote their films, and politicians want to predict what issue will make them win or lose your vote -- and they are all looking for answers inside your brain! Patrick received a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France). He is the co-author of "Neuromarketing: Understanding the buy button inside your customer's brain." He is currently serving as Chief Neuromarketing Officer of SalesBrain.

The Persuasion Code by Patrick Renvoise & Dr. Christophe Morin Today is a special day because within the last 24 hours the sequel to the most important business book in the past 95 years has been published.  Not since Scientific Advertising by Claude C. Hopkins, has the business book, Neuromarketing, Understanding the Buy Buttons in your Customer Brain, which sold 200,000 copies, changed the way we market and sell.  This is a book that launched hundreds of consultancies, created thousands of articles, numerous me-too books and changed marketing direction efforts for thousands of companies.  The sequel, long awaited and anticipated is “The Persuasion Code.”  We have Patrick Renvoise one of the co-authors with us today to discuss what this book delivers that so many have waited for.   For the uninitiated, Patrick explains Neuromarketing and then continues with: What he and his co-authored have learned in the intervening years since the original book was published. We discuss the considerable research, since the first book, which underpins this work. We ask what, if anything, he learned since 2001 which has surprised the authors? We discuss the famous Neuromap and ask if anything has changed in the  “Neuromap” brain based theory. Renvoise covers three take a ways that every marketer can learn that will change the way they sell and market.  About Patrick Renvoise, Co-Founder & Chief Persuasion Officer of SalesBrain Prior to co-founding SalesBrain Patrick, an expert in complex sales, was in charge of Business Development first at Silicon Graphics then at LinuxCare. While marketing super-computers and multi-million software solutions to some of the world’s most brilliant scientists at NASA, Shell, Boeing, Airbus, BMW, and more, he became fascinated by the human brain. Patrick then started to investigate a scientific model to explain how humans use their brain to make buying decisions. He spent 2 years researching and formalizing the first, 100% science-based PERSUASION model called NeuroMAP™. in 2002 Patrick and his business partner Dr. Christophe Morin co-authored the first book on Neuromarketing and published NeuroMAP™. This proprietary, award winning methodology has been used for the past 16 years to help over 6,000 companies worldwide SCIENTIFICALLY PERSUADE. In September 2018 Wiley published Patrick and Christophe’s second book titled “The Persuasion Code”. Following on the steps of Daniel Kahneman (2002 Nobel prize recipient) and Richard Thaler (2017 Nobel prize recipient) this book reveals the role of the Primal Brain or the Unconscious Brain in the process of PERSUASION (Kahneman named this brain the Fast Brain or System 1). Patrick received a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France). He is currently serving as Chief Neuromarketing Officer of SalesBrain. About SalesBrain SalesBrain, the world’s first neuromarketing agency, uses neuroscience discoveries to radically transform your sales and marketing performance by targeting the decision making part of your customer’s brain.  Using the proprietary NeuroMap™ persuasion model, SalesBrain customers scientifically PERSUADE with research, training and messaging services. Founded in 2002, SalesBrain has helped over 6,000 companies worldwide and has trained over 120,000 executives of 24 different nationalities. Awards In 2008 Patrick received the Vistage “Above and Beyond” speaker award. Vistage is the world’s largest CEO membership organization. In 2009 NeuroMAP™, received the “Next big thing in marketing” award from the American Marketing Association. The 2007 recipients of this award was Youtube. In 2011, 2014 & 2015 SalesBrain received the “Innovation Research Distinction” Award from the ARF (Advertising Research Foundation).

Join us as we explore neuromarketing wih Patrick Renvoise. Patrick has a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France) and he is currently serving as Chief Neuromarketing Officer and Co-Founder of SalesBrain.Neuromarketing is the next evolution of tools to improve the effectiveness of influencing messages. SalesBrain is the first neuromarketing agency with a scientific persuasion model that helps companies capture, convince and close more customers. SalesBrain increases marketing performance by targeting the decision making part of your customer's brain with a unique, award-winning, science-based NeuroMap

Join us as we explore the triune brain.Patrick received a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France) and he is currently serving as Chief Neuromarketing Officer and Co-Founder of SalesBrain.Neuromarketing is the next evolution of tools to improve the effectiveness of influencing messages. SalesBrain is the first neuromarketing agency with a scientific persuasion model that helps companies capture, convince and close more customers. SalesBrain increases marketing performance by targeting the decision making part of your customer's brain with a unique, award-winning, science-based NeuroMap