Podcasts about primal brain

In which Nate and I imagine what great medieval jailers we would be. https://demolisten.bigcartel.com/product/search-warrant-unlawful-demonstration-cassette  Intro Music: Los Olvidados- Pay Salvation Submit music to demolistenpodcast@gmail.com. Become a patron at https://www.patreon.com/demolistenpodcast. Leave us a message at (260)222-8341 Queue: Bastard Cross, Primal Brain, Cult Crime, Violent Abuse, Spikepit, Dart, Zero Bars, Scorpion Porch, Age Of Apocalypse, Submissives https://bastardcross.bandcamp.com/track/crossripper https://earthgirltapes.bandcamp.com/album/is-it-all-a-game https://cultcrimeband.bandcamp.com/album/self-titled https://violentabuse.bandcamp.com/album/defenseless https://spikepitva.bandcamp.com/album/peacewalker https://dartpunk.bandcamp.com/album/speed-days  

In this episode, I speak with Decision Making Coach, Author, and Innovator Mike Fink.  Mike is an author, coach, and the inventor of The Decoding Grid™, a revolutionary clarity and decision-making process. His work primarily focuses on helping women considering divorce who are stuck in indecision because they fear they'll make a mistake they'll regret. With a deep understanding of their unique challenges, Mike guides them through his process, enabling them to get Clarity and Certainty about their marriage in 30 days or less. With over two decades of experience in personal development, Mike holds a Master of Science in Psychology from Yale University. He is a world-renowned coach and personal development expert. In the first part of his career, he helped more than 110,000 people across 157 countries achieve goals they once thought unattainable. Following a painful turning point in his life, Mike created The Decoding Grid™, and since 2021, has been dedicated to sharing it with the world. He is also the author of the groundbreaking book Divorce Decision Decoded: The Revolutionary Process for Women to Make the Right Decision with Confidence. HIGHLIGHTS 00:00:23 - Mike's Mission 00:00:44 - Personal Experience with Indecision 00:02:46 - The Impact of Indecision 00:03:24 - Understanding Indecision 00:06:15 - The Burden of Indecision 00:06:48 - Women and Decision-Making 00:09:57 - The Role of the Primal Brain 00:12:04 - The Challenge of Certainty 00:13:11 - The Importance of Values 00:20:40 - Decision-Making Framework 00:41:42 - Visualizing Decisions 00:42:37 - Book Introduction Connect with Mike Website: https://www.getabsoluteclarity.com/ Marsha Vanwynsberghe — NLP Storytelling Trainer, OUTSPOKEN NLP Coaching Certification, Author, Speaker, and Podcaster Download FREE “You Are Supported” Hypnosis and Subliminal Bundle HERE  Join the next cohort of OUTSPOKEN NLP Coaching Certification (kick-off in March 2025) HERE Learn more about changing the Stories We Tell Ourselves Digital Program HERE. Use Code PODCAST to receive 20% off. Code FASTACTION20 Tap the “Follow” button never to miss a show, and if you love the show, please feel free to tag me on social media, share it with a friend, or leave me a rating and review. This helps the show grow! Website: www.marshavanw.comConnect on IG. Click HERESubscribe on YouTube. Click HERE  

It's rare that I find someone who shares my love of brain science, but my guest today might just appreciate it even more than me! I am honored to host the brilliant Tim Ash, an international keynote speaker and best-selling author who has left an indelible mark on the realm of online marketing. Today he shares his valuable insight into human behavior, rooted in evolutionary psychology, that is bound to revolutionize your understanding of how we think and act.Tim is a master of the mind, applying scientific principles to areas like leadership, business, and team building. He has played a pivotal role in creating over $1.2 billion in value for industry giants like Google, Expedia, and Nestle. Forbes and Entrepreneur Magazine recognize him as a top online marketer, and he's authored several best-selling books, including his most recent work ''Unleash Your Primal Brain, Demystifying How We Think and Why We Act''. In this episode, we talk about…..Demystifying polarization and its impact on the workforce.Evolutionary roots of tribal conflict.The primal brain and decision-making.Sleep and brain performance.Happy chemicals and the significance of gratitude. This episode is full of tools and strategies to maximize your profit, grow your business, and reclaim your freedom! Take a listen!Connect with Tim!Website | Facebook | LinkedinUnleash Your Primal Brain by Tim Ash - Order now!Please take the time to leave a review so we can build our community of high growth entrepreneurs. If you'd like to connect with me, go to www.lukelayman.com orConnect with me on InstagramConnect with me on FacebookConnect with me on LinkedIn

You've got to get yourself out of that small pot, outside of the box, and into a space to grow into the outcomes you want in your life.Let's gooooo! Support the showChelsey Holm | Mindset Coach for Social SellersMom of 5NASM-certified in Personal Training and NutritionJohn Maxwell Leadership Certified in Speaking, Coaching, and TrainingCertified SSLS Kristen Boss Coach10+ years experience helping people build true wellness & businesses without the overwhelm & stress100's of clients with REAL natural solutions for their health (especially energy, sleep, digestion, skin/hair/nails, focus, and more!)Access more from Chelsey- https://instabio.cc/chelseynoel Ready Set Wellness: https://us.shaklee.com/site/chelseynoel/Nutrition/Ready-Set-Wellness/Ready-Set-Wellness-Bundle/p/89599

Leadership is about understanding the primal within us, embracing tribal dynamics, and harnessing the power of unity in an uncertain world. Join host Penny Zanker and guest Tim Ash as they dive deep into the intriguing world of tribal dynamics, leadership, and the primal brain. Referencing his book, "Unleash Your Primal Brain," Tim explores the fascinating interplay of our evolutionary psychology in the modern workplace. He discusses the concept of polarization within organizations and how it affects everything from executive decisions to interactions with clients. Tim introduces us to the Positive Polarization Toolkit, unveiling five powerful strategies to foster group cohesion in uncertain times. That's not all as the discussion extends beyond tribal dynamics, touching on the concept of uncertainty and the importance of sleep. Tune in now and discover the secrets to becoming a more effective leader by understanding the primal brain and the tribal dynamics that shape our world. Love the show? Subscribe, rate, review, and share! https://pennyzenker360.com/positive-productivity-podcast/

Are you curious about human behavior and what really drives our decisions? In this episode, Adam Hill interviews bestselling author and expert on marketing and evolutionary psychology Tim Ash, who discusses key concepts from his book "Unleash Your Primal Brain." Tim explains how irrational we truly are as human beings and how our emotions, not rational thought, drive most of our decisions. He delves into topics like sleep, decision-making, negativity bias, and tribal psychology. They discuss Ash's background growing up in the Soviet Union and immigrating to the United States, as well as his career path from digital marketing to studying human behavior through an evolutionary lens. Here are some power takeaways from today's conversation: Tim's career background Curiosity as an antidote to fear About “Unleash Your Primal Brain” Using evolutionary psychology to build positive tribes The role of emotions in decision-making The psychology of negative thinking and its impact on decision-making Evolutionary psychology and its applications in marketing and personal growth Episode Highlights: [14:11] Curiosity as an Antidote to Fear Tim recently had the pleasure of being a guest on Dov Baron's podcast, "Curiosity Bites." Dov shared his insight that curiosity serves as the foundation for all other values. Without it, one's life can become stagnant and devoid of purpose. Curiosity propels us to actively seek growth, learning, and personal development, encouraging us to push past our fears and limitations to expand the boundaries of what we once believed possible. In fact, curiosity serves as an antidote for fear, presenting an alternative approach to dealing with it. Rather than simply pushing through or denying our fear, embracing curiosity allows us to focus on something that outweighs our fear, providing us with a powerful tool to navigate challenging situations. [17:48] Unleashing Your Primal Brain: A Fun and Readable Journey into Evolutionary Psychology In his book "Unleash Your Primal Brain," Tim Ash skillfully delves into evolutionary psychology, presenting it in a captivating and concise manner. By condensing the essence of 30 books into one remarkable work, Ash explores the idea that all humans share a common operating system, tracing our thoughts and actions back to the entire arc of evolution. From primitive life forms to complex human traits like social nature and tribalism, the book covers a wide range of topics. Readers embark on a captivating journey exploring memory, learning, sleep, language, gender differences, and more, gaining insights into the deepest roots of our existence and the fascinating intricacies of what drives us. [25:07] The Evolution of Human Tribal Bonds and the Primal Polarization Toolkit Tim explains that as social beings, humans evolved to be strongly bonded to their tribes for survival. However, in modern society we belong to overlapping tribes. Ash shares the "primal polarization toolkit,” containing strategies like creating uncertainty, peer pressure, unanimity, and synchronized group activities that can be intentionally used to polarize groups, for better or worse. However, with awareness of these mechanisms, we can leverage them to foster bonding and cooperation. By recognizing how our brains evolved for tribalism, we can establish a sense of shared purpose, values and identity within workplaces, organizations, friend groups and beyond. This has implications for building loyalty, morale and productivity when applied ethically and for the benefit of all members.  Resources Mentioned: Unleash Your Primal Brain https://sitetuners.com/  https://www.timash.com Follow Adam… Sign up for my newsletter and get my free Foundations of Flow Training: Follow me and turn fear into flow! IG: @theadamchill YouTube: @adamchill  TikTok: @theadamchill

In this part of the conversation, Paul discusses how he adapted his exercise routine due to his concussion symptoms - walking became his main form of exercise. He focused on progress and embracing what he could do instead of focussing on what he had lost.He also shares his new interest in functional neurology and the positive impact of bodywork on the brain. We both emphasize the importance of listening and supporting others in their process. With the right mindset, coping with a concussion and external events can actually lead to personal growth.Links for this episode:Your Family EnterpriseIn Defense of Food by Micheal PollanEpisode Overview:0:00:01 Embracing Change and Resilience in a Changing World0:00:31 Introduction to part two of conversation with Paul Atiyah0:07:51 Embracing challenges with confidence and determination0:15:33 Navigating the Challenges of Post-Concussion Syndrome0:19:20 Understanding the Primal Brain and Rage0:22:39 The Impact on Family Life and Noise Sensitivity0:26:15 The Three Stages of Concussion Recovery: Identify, Manage, Optimize0:27:20 Lost in the Winds and Waves of Life0:34:42 The Impact of Artificial Light and Technology0:36:33 Managing and Avoiding Triggers: Part Two of the Journey0:44:20 The Importance of Technique in Athletics0:45:52 Unlocking Potential: Technique and Strength for Personal Growth0:50:08 Pleasant Surprises: Embracing Stillness and Support for Personal Growth0:54:06 Managing Your Momentum in Life and Work0:55:43 Walking as a form of progress and meditation1:02:37 Finding alternative exercises and never missing a workout1:06:49 The integration of body work and its impact on the brain1:10:14 Overcoming Anxiety: Embracing Life's Challenges1:16:16 The Power of Listening: Becoming a Great Question Asker1:16:52 Listening with the mindset of a seven-year-old detective1:19:27 Gratitude for openness and honesty about concussion experiences1:22:44 Legal and Medical Disclaimer: General Information OnlyWe'd like to thank our sponsors:Athletic Greens – redeem an exclusive offer hereFourSigmatic Use code DRSTEPHANIE for 10% offOrion Red Light Therapy – Use the code STEPHANIE10 for 10% offSchinouusa – Use code DR.ESTIMA10 for 10% offBIOOPTIMIZERS – receive 10% off your order with Promo Code “ESTIMA”The DNA  Company – $50 discount using code “DRSTEPHANIE” at checkout.HVMN Ketones – get 10% off your order with Promo Code “STEPHANIE”ILIA BeautyLiving Libations – Use code BETTER for 15% offLMNT Electrolytes – A FREE 7-flavor sample pack!PRIMEADINE – get 10% Off your Order with Promo Code “DRSTEPHANIE10”Follow Me On InstagramWatch Better! on YouTubeGet yourself a copy of my best-selling book, The Betty BodyJoin the Hello Betty Community hereSign up for my FREE MASTERCLASS: HEALTHY OFFERS – for health practitioners looking for strategies to earn more moneyAre you A Healthcare Practitioner? Join The Estima Certification Program Here

“Human evolution is largely a tribe on tribe competition. So being a tribal loyalist and transmitting that cultural package reliably, that's our survival edge,” explains Tim Ash, founder of Primal Brain, international keynote speaker, and bestselling author. Tim's career path from exiting his digital marketing agency to consulting and speaking was largely influenced by his background in evolutionary psychology. Today, Tim speaks on how to leverage evolutionary psychology to your advantage within your business.Successful entrepreneurship is primarily based in storytelling, which is all about transmitting cultural knowledge to others. Transmitting this information was a matter of life and death in the early days of humanity and even now, humans are hardwired to seek this tribal connectivity. Great digital marketing should build off the basic principles of storytelling. If you are looking to sell your product or service, appeal to peoples' emotions through sharing your story, as people inherently make decisions based on their emotions. In addition to using psychology to guide your sales and marketing strategies, it can be applied to managing your business as well. For example, Tim recommends starting with your hardest task that takes the most conscious thought first, as there is a limited amount of brain energy available to you. He also shares the shocking fact that caffeine is not actually a stimulant, nor does it act as a replacement for getting enough sleep.When you understand how the brain works and why it evolved to function in these ways, it becomes easier to understand how to build connections with others and how to influence their decision making process. No matter how far humans have come since first evolving, the brain continues to work in the same ways, constantly scanning the environment for danger, seeking tribal networks for a sense of security, and making decisions based on emotional response. Quotes“Never take criticism from someone you wouldn't go to for advice.” (5:00-5:05 | Tim) “Human evolution is largely a tribe on tribe competition. So being a tribal loyalist and transmitting that cultural package reliably, that's our survival edge.” (8:11-8:20 | Tim)“All major psychiatric conditions involve a sleep disturbance.” (10:03-10:08 | Tim)“No decision gets made without emotion.” (18:17-18:19 | Tim) “Tackle your hardest problem, the one that requires the most conscious thought, first.” (24:46-24:51 | Tim)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail Connect with Tim AshTim's website: https://TimAsh.comPrimal Bain: https://PrimalBrain.com Details here: https://acetheagenda.com/tim-ash-for-event-planners/Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com ,

With each of us receiving more than 30,000 messages a day - everything from news headlines to print, TV, radio, and online advertising - how do today's marketing professionals have a chance of getting a product or service to stand out?  Dr. Christophe Morin is a "neuromarketer," combining his expertise in neuroscience with his passion for understanding how to persuade people to do or buy almost anything. This week, Dr. Morin talks about the "emotional cocktail" that is our response to advertising messages, and why appeals to the rational brain don't work. Hit the primal brain using these six strategies, he says, and you'll get the emotional brain to respond every time. Plus... did subliminal advertising ever work? 

Dr. Christophe Morin is a "neuromarketer," combining his expertise in neuroscience with his passion for understanding how to persuade people to do or buy almost anything. Next week, Dr. Morin talks about the "emotional cocktail" that is our response to advertising messages, and why appeals to the rational brain don't work.

Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events/

Everything is good on this episode. In fact, much of it is great! Intro Music: Sinead O'Connor- Nothing Compares 2 U Submit music to demolistenpodcast@gmail.com. Become a patron at https://www.patreon.com/demolistenpodcast. Leave us a message at (260)222-8341 Queue: Charred, Blackwater Sniper, Squint, Conservative Military Image, Checkpoint, Dark Circles, Primal Brain, Ernst Leben, Bitch Hawk, Funeral Chant https://funeralchant.bandcamp.com/ https://bitchhawk.bandcamp.com/ https://ernstlabel.bandcamp.com/releases https://primalbrain.bandcamp.com/ https://darkcircles.bandcamp.com/ https://checkpoint.bandcamp.com/releases https://www.youtube.com/watch?v=LvqY2wHf7YE  

If we could only do 2 key actions to improve leadership, where would we need to start? On today's episode, The Leadership Project Podcast guest is Tim Ash, an authority on Evolutionary Psychology and Digital Marketing. He is a highly sought after speaker, consultant and author of the best-selling book “Unleash Your Primal Brain”.Tim discussed how leadership and marketing are both root origins grounded in evolutionary psychology. Both involve persuasion and how to persuade people at its root is understanding how the brain works. We gain valuable perspectives in this episode as Tim talks about the basic operating system of how we all deal with life and in effect, leadership.Download this episode and learn about the good news and bad news in examining the evolutionary arc:  Social MediaFor keynotes, workshops, consulting and training : https://timash.com/For books: https://primalbrain.com/Join us in our mission at The Leadership Project and learn more about our organization here. https://linktr.ee/mickspiersYou can purchase a copy of the Mick Spiers bestselling book "You're a Leader, Now What?" as an eBook or paperback at Amazon- https://www.amazon.com/dp/B09ZBKK8XV

It's time to revel in the new hardcore punk, d-beat, metal punk and grindcore releases issued from June and July 2022. Grind 'til death!!! (0:00) "Chopper, D-Beat and Satan" PISONCHARGE - Choppers, D-Beat and Satan Choppers D-beat and Satan | Poisöncharge (bandcamp.com) (3:13) "Weaponized Mania" YELLOWCAKE - Can You See The Future? Can You See The Future? | Yellowcake (bandcamp.com) (4:23) "Dark Age" IRONHAWK - Ritual of the Warpath Ironhawk - Ritual of the Warpath | Dying Victims Productions (bandcamp.com) (8:23) "Nunca Se Esqueca Da Guerra" AGROTOXICO - XX XX | AGROTOXICO | Pumpkin Records (bandcamp.com) (12:13) "Dictocracy" HYBRIS - Viva Exploitation Viva Exploitation | HYBRIS (bandcamp.com) (15:51) "Dead Future" LOOSE NUKES - Dead Future Loose Nukes (bandcamp.com) (17:21) "Blood On Your Hands" DISCOMMAND - Kapitalismus und Todestrieb Kapitalismus und Todestrieb (22CrustViolence) | Discommand (bandcamp.com) (19:50) "Deadlifting Cadavers" CHRIS BENOIT - The Eternal March Of The Dead The Eternal March Of The Dead | Crisis Benoit | Slaughterhouse Records (bandcamp.com) (21:25) "Ripped From Your Mind" THE SLIME - Living On Borrowed Slime The Slime (bandcamp.com) (22:44) "The Butcher" REMAINS - Grind 'Til Death Grind 'Til Death | Remains | Spikerot Records (bandcamp.com) (24:40) "Eat The Street" PRIMAL BRAIN - It's Still All A Game it's still all a game | Primal Brain (bandcamp.com) (20:50) "Verdict" CIMITERIUM - Cimiterium S/T 7" | Cimiterium (bandcamp.com)

What is your recipe for creating a perfect message that can not only strengthens your brand but also influences people to take a certain action?  In this week's episode, we have a very special guest; Tim Ash with us. Tim will discuss the psychology behind decision making and how you can influence people's actions.   Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.  Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. Are you curious to know more about Tim? Check out the links below.  Website: https://timash.com/ LinkedIn: https://www.linkedin.com/in/timash/

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, executive marketing advisor, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. Learn More About Tim and his Book - Click Here

Tim Ash, author of Unleash Your Primal Brain knows marketing. Many people think marketing is about selling, but Tim understands that marketing is about connecting on a psychological level.Achieving this level of connection, we need to implant our ideas in our audience's head. Let's face it, boring lists, presentations, and aggressive sales techniques aren't convincing anyone.Instead, we can use storytelling and other tactics to  really make in impact. It's not about convincing someone to take action, it's about helping them convince themselves to take action!Tim Ash, author of  a bestselling author, & marketing advisor, entrepreneur, former co-founder and CEO of Site Tuners, and more!Today we're covering!➡️  Emotion is more powerful than logic➡️ Hero's Journey➡️ Origin Myth➡️  People make decisions to avoid pain➡️  Storytelling is crucialTim Ash, author of  a bestselling author, & marketing advisor, entrepreneur, former co-founder and CEO of Site Tuners, and more!https://timash.com/https://primalbrain.com/Join the Group: https://podcast-savants.mn.co/

 Tim Ash is a sought-after international keynote speaker best-selling author of Unleash your Primal Brain and Landing Page Optimization, which has sold over 50,000 copies. He has been mentioned by Forbes as a Top 10 Online Marketing Expert and Entrepreneur magazine as an online marketing influencer to watch.  he was the co-founder and CEO of Site Tuners, a digital optimization agency for 19 years and has helped his clients create over $1.2 billion in value in companies like Google, Expedia, eHarmony. We talk about everything from the loneliness of entrepreneurship, to the hormones and neurotransmitters in your brain, to myths around leadership...Get a free chapter of his Unleash your Primal Brain book at https://PrimalBrain.com/bookBook him as a speaker/consultant throughhttps://timash.comOura ring (track your sleep)

It's been a few years. Things have changed and so have I. Welcome back or welcome for the first time! Season 1 of the Primal Brain was all about brain health, with a focus on recovery through ancestral lifestyle and diet practices. But it was also a peak into our cultural landscape of health. How we approach ‘disease' is (possibly) more important than how we ‘cure' it. Culture is the invisible glue of health behavior. And in Season 2 of the Primal Brain we are digging into culture and health - why we do what we do, even when it makes no sense (which is often). We're going to discuss disruptors, groupthink and scientism. Get ready for a little salt, a lot of nerding out, a dash of modern witch and for Jennifer's special ability: Weaving together the tapestry of truth to elevate and clarify our perspective.

Neuromarketing is the new concept of the day, brought to you by our guest Tim Ash who was also kind enough to share a copy of his new book "Unleash Your Primal Brain" with me, warranting a follow-up for sure. It's an interesting read and sheds light on the way our species evolved throughout history, tracing that behavior all the way to how it interfaces with us this very day. I think most people would agree marketing goes hand in hand with psychology, but the degree of which was something I learned through this discussion. Additonally, we touch on a number of important and timely subjects both in and out of ecommerce and it was a blast to record. Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide, and translated into six languages). Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.⭐️MARKETING KEYNOTE, TRAINER & ADVISOR!

In this three-part series, Lauren talks about parts of the brain that most relate to emotions and behavior: Prefrontal Cortex – Thinking Brain or “Wise Owl”Limbic System – Emotional Brain or “Barking Dog”Brainstem – Reptilian Brain or “Fight or Flight”This episode is about the Brainstem, often referred to as the Reptilian Brain, the Primal Brain, or the Fight or Flight area. The Brainstem is located at the back of the skull, near the bottom of your brain. This area is wired for your survival and is responsible for all vital respiratory and cardiac functions. This part of the brain is responsible for our survival, so it's reactionary and impulsive. We do things without thinking. We just react. Lauren refers to it as the fight, flight, freeze, or fawn brain. How is this part of the brain involved in processing emotions and affecting behavior?Emotions are highly dependent on the body's networks that regulate alertness, involuntary body functions, motor, and sensory controls….all located in the brainstem. The brainstem parts play a critical role in emotional regulation.If the brainstem is under-developed, how can you learn to better self-regulate?Train the brainstem to be calm by embedding things like touch, movement, physical exercise, and breathing techniques. We talk all about it in our course: From Wild Emotions to Tamed Feelings – How to Self-Regulate. Or check out our linked blog posts below. Lauren answers this week's listener question: What are good strategies I can use in my classroom (or at home) for a proactive approach to SEL?Try-at-home tip:  10 minutes of direct attention a day with a child.Mentioned in this episode:Breath: The New Science of a Lost Art - book by James NestorWim Hof Method – book by Wim HofAaron Alexander resources – books, podcastRelated resources from The Behavior Hub: Blog Post: Thinking Brain: The Wise Owl Emotional Brain: The Barking DogReptilian Brain: Better known as the BrainstemHow Exercise Impacts Emotional Regulation5 Breathing Exercises for Your KiddoOur Online Courses: From Wild Emotions to Tamed Feelings – How to Self-Regulate (5 Needs Areas)Do you have a question? I can answer it in a future episode! Email questions to podcast@thebehaviorhub.com or send via text to 717-693-7744.Subscribe to our mailing list and find out more about the Emotional Brain.Check out our Facebook Group – Raising and Teaching Respectful Children The Behavior Hub websiteThe Behavior Hub blogStruggling with behaviors and not sure where to begin? I can help! Schedule a free discovery call and let me be your Guide.

The brain is complicated, but our guest on this episode does a great job of breaking it down for us! Understanding how and why we think can really help us as we work in marketing / business - and in LIFE. Creating disruption or including an element of surprise is one way to make our marketing more memorable. We talk about this, the power of sleep, dreams, and more on this brief and value-packed episode. Tim was recommended to us, and he delivered -- getting our brains really working on this one! His book: Unleash Your Primal Brain: Demystifying how we think and why we act. And you can get a chapter of his book by email to see what you think - HERE! Our guest... Tim Ash  Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. His book reco: Never Split the Difference by Chris Voss (2nd time it's been recommended!) If you'd like to watch the video - we recorded this one LIVE.   We are "Making a Marketer"... in all ways. Check out episode 93 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. To learn more about Tim, check out the following links: Tim's Website- https://timash.com Primal Brain Website (where you can get a free chapter of Tim's Book)- https://primalbrain.com Twitter- https://twitter.com/tim_ash LinkedIn- https://www.linkedin.com/in/timash/

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. Catch all previous episodes of #ThisWeekWithSabir here: https://growthbysabir.com/liveshow on YouTube. Want to skyrocket growth in your business, contact Sabir at https://growthbysabir.com. Topics covered: neural marketing,neuro marketing,primal brain,marketing,business strategy,marketing strategy,tim ash,marketing strategies,business marketing,marketing tips,content marketing,marketing plan,best marketing strategies,principles of marketing,marketing show,marketing strategy examples,strategic marketing,growth marketing,marketing principles,marketing funnel,marketing techniques,instagram marketing,marketing concepts,business marketing strategies,marketing analytics #neuromarketing #entreprenuership #startups #author #primalbrain #timash #thisweekwithsabir --- Support this podcast: https://anchor.fm/sabir-semerkant/support

Dr. Katrina Burrus, MCC interviews Tim Ash and discusses the actions of entrepreneurs and explains the reasoning behind those as he answers the following questions. You wrote a book called "Unleash Your Primal Brain" What enticed you to write the book? Why should executives care about evolutionary psychology? How do you get more in-tune with your operational brain? What is important for your operational brain to function optimally? How does storytelling fit into creating powerful companies and brands? Can a corporate culture be created? How can a new leader identify the corporate culture in his new position? How do you relate digital marketing to evolutionary psychology? Tim Ash Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of, “Unleash Your Primal Brain.” Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years, he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to iTunes. We would love a review on iTunes or other platform. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.

Demolisten: The metal podcast. We're being held hostage by simps. Send music to demolistenpodcast@gmail.com. Become a patron at https://www.patreon.com/demolistenpodcast. Leave us a message (260)222-8341. Queue: Yaotl Mictlan, Decrepisy, Mangled State, Primal Brain, Sial, Lysol, Melissa, Muscle Vest, Cerebral Rot, Caul https://musclevest.bandcamp.com/ https://listen.20buckspin.com/album/excretion-of-mortality https://decrepisy.bandcamp.com/track/emetic-communion https://fleshprisonrecords.bandcamp.com/album/fp029-melissa-s-t https://yaotlmictlan.bandcamp.com/  

In this episode, I speak to Tim Ash the author of Unleash Your Primal Brain: Demystifying how we think and why we act. Tim is an authority on evolutionary psychology and digital marketing. Tim is a highly-rated keynote speaker and presenter at over 200 events across four continents. He has been asked to return as a keynote at dozens of events because of the fantastic audience response. Tim shines on massive stages with over 12,000 attendees, as well as in intimate executive events or workshops. He offers dynamic conference keynotes, workshops, and corporate training services (both in-person and virtually). Tim also selectively works as an online marketing advisor with senior executives. For nineteen years Tim was the co-founder and CEO of SiteTuners – a strategic digital optimization agency. Tim has developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization.In this episode, Tim and I discuss: The lie of rationality How we learn and rememberWhy emotions are central to decision makingThe power of languageThe dance between our two brains The importance of sleep on the brain   Navigating uncertainty and much moreConnect with Tim Ash:Homepage: timash.com/Twitter: twitter.com/tim_ashLinkedin: https://www.linkedin.com/in/timash/Follow In Search of Wisdom:Twitter: twitter.com/searchofwisdomInstagram: instagram.com/searchofwisdompodcastSign-up for The PATH our free newsletter (short reflections on wisdom)

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. Engage, connect and tap into your Primal Brain with Tim Ash on Thrive LOUD with Lou Diamond. *** CONNECT TO LOU DIAMOND & THRIVE LOUD

Tim Ash is an authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the best-selling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been recognized by Forbes and Entrepreneur Magazine because of his online marketing success. He has worked with companies like Nestle, Google, American Express, Verizon, and many more. Tim was the Co-founder and CEO of SiteTuners, a strategic digital optimization agency, for nineteen years. He developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In the mid-1990s, he became one of the early pioneers in the discipline of website conversion rate optimization (CRO). In this episode… As an agency owner, you're constantly trying to convince and influence people — employees, clients, and others — on behalf of your clients. Not only is that one of the most challenging things to do, but it is also exhausting when you don't have a full grasp of human decision-making and behavior.  After running his own agency for 19 years serving companies like Google and Nestle, Tim Ash understands the power of evolutionary psychology too well. He explains it in his book, Unleash Your Primal Brain: Demystifying how we think and why we act. But how did Tim come up with these ideas, and how do you apply them to your business?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz and guest Tim Ash, author, speaker, and agency founder. They discuss the mental struggles an agency owner faces and how to think about marketing to better serve your clients. You don't want to miss any part of this insightful episode, including why marketing messaging should also convey pain, psychological hacks to upgrade your marketing, and more!

An award-winning Author, International Speaker, Trainer and C-level Coach, Patrick pioneered the field of NeuroMarketing. Based on a scientific understanding of how humans use their brain to make buying decision, Patrick's expertise fuels: Scientific growth, Rapid Growth, Proven Growth.In the book “The Persuasion Code” Patrick published NeuroMap® the first scientific model of Persuasion. Translated in over 15 languages NeuroMap® reveals the key role of the Primal Brain in all human decision. Daniel Kahneman winner of the 2002 Economy Nobel Prize famously called the Primal Brain “System 1”. Over the last 2 decades and by teaching how to reach the Primal Brain of their customers, Patrick has been helping the growth of over 2,000 companies including many fortune 500 companies –Airbus, Microsoft, Facebook, Prudential, Volvo, GE, Epson, Siemens, Hitachi and more--. In March 2020 and because of Covid19 he started to focus on the differences of impact on the brain of face to face versus remote communications. He has now been commissioned by LinkedIn to create a new course titled: “Why we hate zoom and how neuroscience can help”. Patrick can be reached at patrick@salesbrain.comFollow Patrick on LinkedIn here: https://www.linkedin.com/in/patrickrenvoise/Learn more about SalesBrain here: https://www.salesbrain.com/Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we'd like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com

Unleash Your Primal Brain: Demystifying How We Think and Why We Act by Tim Ash Timash.com Understand what makes us human! Unleash Your Primal Brain is about the commonalities all 8,000,000,000 people on earth share. Our ancestors were molded by ruthless survival pressures from the earliest days of life on the planet. Adaptations which worked long ago are still inside of us – also shared with insects and reptiles. Later additions are common to all mammals from the tiniest shrews to the most massive whales. Some capabilities were bolted on relatively recently and are only shared with our primate cousins. And the runaway explosion of humans on the planet can only be explained by our own bizarre species-level evolution. The only way to understand how our brains work is to examine the complete evolutionary arc. The lie of rationality The big picture of brain evolution How we learn and remember The chemistry of happiness The power of pain Demystifying risk Safer in the herd Good night, sweet dreams Monkey see, monkey do Big babies Sexy apes Let me tell you a story How we evolved to be cultural creatures Ownership, fairness, and favors Conformity and integrity Get ready, it’s going to be a wild ride with Unleash Your Primal Brain!

"It's not about technology, but all about evolutionary psychology!" is one of the many quotes by Tim Ash in this podcast. Tim is a keynote speaker, advisor, and author of the book 'Unleash your Primal Brain' which is the only book on evolutionary psychology that actually reads like a novel. People are not a rational as many marketers think they are or want them to be. Knowing that, means that as a marketer it's essential to have knowledge on how the primal brain actually works in order to succeed. The book and this podcast will give you great guidance on this. We discuss things like: Why the primal brain is so important to marketers How to motivate people to consider you as a vendor The use of neuromarketing How to be more primal by focusing on your habits LinkedIn Tim Ash: https://www.linkedin.com/in/timash/  Personal Website: https://timash.com/  Website Primal Brain: https://primalbrain.com/  If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Thank you Newsstand Studio at 1 Rockefeller Plaza for providing a place for me to record this episode for y’all! No more Brooklyn closet recording!!!   Are you experiencing a lot of anxiety recently? Does it feel unsolvable? Like your anxiety attack will like it will never end? What if you had tools to help ease your anxiety in the moment?   As you know, May is Mental Health Awareness Month and we’re getting serious about mental health over here on The Refined Collective Podcast. Two weeks ago, I spoke with Trauma Therapist Kobe Campbell all about therapy (tune in here if you missed it). And last week, I shared my own experience with anxiety and practical ways to identify your anxiety triggers outside of the moment (tune in here if you missed it). This week, I wanted to share how you can stabilize your anxiety when you’re in the moment.   A Collective Anxiety Why are we experiencing so much anxiety? Collective depression + individual anxiety + trauma + relapses—from living in + through a pandemic — we’ve never done this before.  Brene Brown talks about FFT ‘It’s the F-ing first time’ Listen to her talk about it in this podcast episode. The older we get, the less we like trying new things. Trying new things is vulnerable and we don’t want to suck! Normalizing discomfort is our secret sauce Name it What’s coming up? THIS IS THE 1ST PANDEMIC! Perspective  This is not going to last forever Reality Check Nothing is going as planned and that’s okay   The Science of Anxiety Our thoughts activate our minds, then our minds activate the body, then our body activates fight or flight. Symptoms like: dizziness, head rush, tingling, heart palpitations, paranoia, hypervigilance, can’t breathe, legs feel like jelly   3 Parts of the Brain NeoCortex/Prefrontal Cortex: rational, logic, problem-solving  Limbic: emotions, feeling, memories Reptilian/Primal: survival When we’re triggered, the Primal Brain gets activated and the other two shut down. In order to reactivate the others, you have to let the Primal Brain know you’re safe.   How do you speak to the Primal Brain to reactivate other two parts of our brain?   4 Things to Do In the Moment: Pause Breathe Mindful breathing DO IT NOW // 4 DEEP INHALES + EXHALES This activates the parasympathetic nervous system, meaning you feel safe and your body stops pumping cortisol and adrenaline. Quitting cigarette smoking is hard, in part, because it involves deep breathing. BOXED BREATHING (Navy SEALs use this!) Try it now (4x) Simple truths: I am safe and at home in my body I am here. I can breathe. I can feel discomfort and still be safe Ground Fear removes us from the moment. Runaway train of thought. Worst case scenarios. Kate Eskuri spoke about grounding on the podcast last year.   “It’s that inner sense of calm even though the outside world might feel a little scattered.” - Kate Eskuri   Grounding Rituals What are five things I can see?  What are four things I can feel?  What are three things I can hear?  What are two things I can smell right now?  What is one thing I can taste?   Reflection Questions     Resources Brene Brown podcast episode about FFT TRC Ep 090: Why Self-Care is More Crucial Now Than Ever Before My calming Spotify playlist Moving Through Fear Guide Jackie Viramontzez meditation/EFT tapping TRC Ep 086: How Meditation Can Change Your Life   Stay tuned for next week’s episode, where I’ll lead a guided meditation!   It is finally HERE! My book, Sexless in the City: A Sometimes Sassy, Sometimes Painful, Always Honest Look at Dating, Desire, and Sex is officially available online and in bookstores! If your copy arrives, make sure you post on social media and tag me! It makes my day to see it in your hands and I can’t wait for you to dive in.   When it comes to paying off debt, it can often feel like an uphill battle. Upstart can help you get ahead. It is the fast and easy way to pay off your debt with a personal loan all online. Unlike other lenders, Upstart looks at more than just your credit score, so they can offer smarter rates with trusted partners. Go to Upstart.com/refined to see how Upstart can lower your monthly payments today.   You’ve probably heard a lot about collagen over the years and know several people who swear by it. I’m here to tell you that it’s worth the hype. Collagen helps reduce fine lines and helps ease joint discomfort— pretty cool, right? You can put it in everything from a smoothie to banana bread. Go to AncientNutrition.com and use code REFINED for 20% off your first order.

Tim Ash is a keynote speaker and best-selling author who has worked for top companies around the world. His knowledge of persuasion and online marketing has produced more than $1.2 billion of value for his clients.  He has presented at over 200 events across four continents on stages with more than 12,000 audience members. He was a co-founder and CEO of Site Tuners, a strategic digital optimization agency, and the founding chair of the international Digital Growth Unleashed event. He has helped brands such as Google, Facebook, and Expedia develop successful marketing initiatives and has authored more than 100 published articles. His most recent book, Unleash your Primal Brain, was released last month. In today's episode, Tim explains some of his secrets about creating successful landing pages. The Holy Trinity In order to create a successful landing page, there are three key questions to ask ourselves. Tim's “Holy Trinity” of landing page optimization includes the following:  What is the page about?  The first thing we should know is what the page is about.  This should be the headline.  We should know what the benefit of the form is. Often, this is the sub-headline.  What is the form asking me to do?  The CTA should fulfill the visitor's needs. What happens when I press the button?  Answers to each of these questions are essential in building a great landing page. We need to determine a purpose and provide a distinct Call to Action. Purpose  A successful landing page needs to have a purpose.  Tim defines a landing page as “any page that has significant potential to have economic value flow through it” and channels significant traffic. This means a landing page could be a campaign stand-alone page, the homepage of our website, a catalog that's indexed in shopping search engines, or a product detail page. Whatever the case, each landing page needs to have a specific goal and purpose. What problem is our landing page going to solve? Or as the number one question in Tim's Holy Trinity asks, what is the page about? Our landing page needs to focus on one specific goal. This purpose could be to raise awareness about a product or to get our customers to subscribe to our email list. Whatever the case, we have to make our purpose clear to our audience the second they land on our page.  The biggest mistake Tim sees people make is not addressing the needs of their audience. “The biggest mistake that I see marketers continue to make is that we're talking about stuff that's in our own self-interest as marketers. You know, ‘We're great,' ‘This is the world's best solution.'” Tim explained. “It's really [about] having that user-centered focus . . . A well-designed landing page is going to address the needs of the person. And only by doing that, can you make more money as a business.” Whether we want our consumers to watch a video, send an email, download an eBook, or make an appointment, it needs to be persuasive and focus on the visitor. We need to understand exactly who we are talking to. Who is my tribe? What are their values? The same story can have two very different meanings depending on the person and their cultural background. In order to make sure we are getting our message across, we must understand who our audience is.  “The question is, does [our landing page] meet the needs of the intended audience, and do a high percentage of visitors act and do the thing that you want them to do?” Tim said. “The point of the landing page is to align with the goals of the visitors and to have them take action.” Within the marketing funnel, our landing page is an essential element. The marketing funnel is a business process with steps, often starting with customer awareness and leading to purchase.  Call to Action A successful landing page needs to have a Call to Action (CTA). A CTA is the part of our landing page that tells our audience what we want them to do. This could be a form they need to fill out to “Subscribe Now” or a link that says “Read More” and directs them to our blog posts.  Here are some examples of a CTA: Subscribe here for FREE weekly newsletters Read more here Sign up now Follow our Twitter  Watch this video Book your appointment today for 15% off Contact us today for a FREE consultation The best CTAs (calls-to-action) often start with an action word, create a sense of urgency, and tell our audience what's in it for them (Source: SproutSocial). Questions two and three of Tim's Holy Trinity are: What is the form asking me to do? What happens when I press the button? We can also ask ourselves, where is the traffic going? Where do we want them to go? The CTA should answer these questions. Visual Clutter  A successful landing page needs to avoid visual clutter.  The second biggest mistake Tim sees on landing pages is visual clutter or “visual boogers” as he calls them. “[Visual clutter] is death by a thousand cuts,” Tim said. “We start decorating [our pages] with drop shadow on the button, or just obnoxious extraneous detail and ‘visual boogers,' I call them, all over your page and not having a sense of priorities. To me, landing pages should have a zen-like stillness, out of which the Call to Action naturally arises.”  To get someone on our website, we often need to interrupt them and fight for their attention. But once a visitor is on our website, it needs to be calm. We no longer need to compete for attention on the page. We need to simplify, simplify, simplify. We need to make our core message clear. For everything, ask, “Why is this on the page?” It should all have a purpose that goes back to our central goal.  “Figure out what's important, make that more visually prominent, and tone everything else down,” Tim said. “I'd say that taking a machete to all of the clutter on your website is step one.”  One tool we can use is a heat map to help determine what visitors aren't using, and then go through and remove all the elements people aren't clicking on. However, even before that, we should have the discipline to strip the access away so everything is visible on just one page (whether that be a laptop screen or phone screen). We shouldn't have to scroll. If we do, we can cut more stuff. We should only have things on our landing page that answer the three questions in Tim's Holy Trinity to landing pages.  “The visual priorities are, what's the page about? That's the headline. What's the form asking me to do? That's the form sub-headline. And what happens when I press the button? And that should be stated in terms of what's useful to the visitor. What do they get? So, if you have those three things as your top three visually prominent things on the page, you win, and anything else just needs to go,” Tim explained.  Trust A successful landing page needs to establish trust.  Trust has to precede the conversation. “Another thing that marketers can take advantage of is badges that indicate various kinds of trust. Whether it's a transactional trust or third party credibility or testimonials, awards, that kind of stuff can be really, really powerful. Instead of you saying you're great, get other people saying you're great,” Tim said.  One of the most important things is our approach. The biggest mistake we can make is designing our page to focus on our own interests and toot our own horn. We don't want to make our landing page an ad. We must have an outside-in mentality, meaning we are user-centered. As we do this, we build trust with our visitors and they will be more likely to complete our CTA.  Key Takeaways Thank you so much Tim for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode: Our landing page needs to have a single, central purpose. Our landing page needs to be focused on solving a problem for our audience.  Our landing page needs to have a strong CTA (call to action) with clear benefits for our visitors. Our landing page needs to be simple. We need to cut out the clutter. Everything on our page should align with our central goal.  Our landing page needs to establish trust.  Connect with Tim If you enjoyed this interview and want to learn more about Tim or connect with him, you can visit timash.com, and listen to part two of this episode. For more about his latest book, you can go to primalbrain.com.  Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter. Share Your Story  What elements do you include on your landing pages? Do you implement the same key elements Tim does? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://monetizationnation.com/blog/90-how-to-create-a-successful-landing-page/ 

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, executive marketing advisor, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. Learn More About Tim and his Book - Click Here

Pedro Caramez & Claudia Reis will host a conversation with the author of the book "Unleash Your Primal Brain: Demystifying how we think and why we act". Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and marketing advisor. Tim is the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. As the founder of a digital marketing agency, his insights helped to create over $1,200,000,000.00 in value for clients worldwide. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer to Watch. He lives within walking distance of the Pacific Ocean in San Diego, California. Book Synopsis: Understand what makes us human! Unleash Your Primal Brain is about the commonalities all 8,000,000,000 people on earth share. Our ancestors were molded by ruthless survival pressures from the earliest days of life on the planet. Adaptations which worked long ago are still inside of us – also shared with insects and reptiles. Later additions are common to all mammals from the tiniest shrews to the most massive whales. Some capabilities were bolted on relatively recently and are only shared with our primate cousins. And the runaway explosion of humans on the planet can only be explained by our own bizarre species-level evolution. --- Send in a voice message: https://anchor.fm/pedrocaramez/message

Tim Ash talks about his family's departure from the U.S.S.R when he was a child and the serendipitous role a 5 minute phone call played in securing them a place in the USA. Tim shares how his success in business eventually became secondary to his desire to fulfill his life's purpose. Tim also shares how his personal practices of health and wellbeing have supported his pursuit of meaning and fulfillment. From evolutionary psychology to digital marketing and personal branding this episode is fully loaded with fascinating information and actionable insight. Don't forget to check out Tim's new book “Unleash Your Primal Brain”.      Highlighted Quote “Sleep”  Sleep is daily life support. There's no form of life on the planet that lives more than a few days that doesn't have some form of sleep, it's just not optional. So you think you can take your phone and you know binge watch another show or something like that and then blue light flickering in your face you're killing yourself, literally.  Resources/Mentions:  Company  Timash.com Books  Unleash Your Primal Brain  Landing Page Optimization Film The Earthing Movie  Guest Links Linkedin - Tim Ash Twitter  Facebook  Podcast Links: Instagram: @Hopestrategy  Facebook: @hopestrategy  Twitter: @thehopestrategy Youtube The Hope Strategy 

Resources and products to upgrade your brain and life: https://www.mybrainfirst.comTim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.He has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. https://primalbrain.com https://timash.com/Resources and products to help you upgrade your brain and life: https://www.mybrainfirst.comDownload the BrainFirst App: https://www.mybrainfirst.com/brainfirstmagazineBrainFirst Training Institute. Accredited neuroscience and brain-based training programs for Coaches, Helping Professionals, Leaders, Educators and Trainers. https://www.brainfirsttraininginstitute.comConnect with me:https://www.instagram.com/ramondavidneuroInstagram for quotes & tips: https://www.instagram.com/mybrainfirstFacebook for insights and strategies: https://www.facebook.com/brainfirst

Resources and products to upgrade your brain and life: https://www.mybrainfirst.comTim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.He has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. https://primalbrain.com https://timash.com/Resources and products to help you upgrade your brain and life: https://www.mybrainfirst.comDownload the BrainFirst App: https://www.mybrainfirst.com/brainfirstmagazineBrainFirst Training Institute. Accredited neuroscience and brain-based training programs for Coaches, Helping Professionals, Leaders, Educators and Trainers. https://www.brainfirsttraininginstitute.comConnect with me:https://www.instagram.com/ramondavidneuroInstagram for quotes & tips: https://www.instagram.com/mybrainfirstFacebook for insights and strategies: https://www.facebook.com/brainfirst

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing as well as a best-selling author and keynote speaker. He has been named one of Forbes' Top 10 Online Marketing Experts and his book, Landing Page Optimization, has sold over 50,000 copies worldwide. Tim sits down with Chris Snyder to discuss the psychology of digital marketing and tell us about his NEW book, Unleash Your Primal Brain.

EPISODE SUMMARY: How does our brain work? That could be one of the most complicated and multi-layered questions ever to be asked. The easy answer is that it serves as the command center that controls every thought we have, every word we speak, and every motion we make.But to say that's all the brain does is the understatement of the century, and today we're going to dig into the reason why.On Episode 85 of The Business Equation Podcast, I am joined by Tim Ash, a renowned keynote speaker, professional marketer, and author of the book Unleash Your Primal Brain: Demystifying How We Think and Why We Act. This new book recently debuted at #3 on Amazon's Hot New Releases under Evolutionary Psychology and taps into the power the subconscious mind has over our lives each and every day.Tim brings his years of marketing expertise to the show today as we dive into the mind and how it controls our decision-making. Additionally, our discussion veers into helpful, useful marketing approaches and philosophies that you can implement into your business today! And finally, you'll learn why Unleash Your Primal Brain is a book you need to pick up and absorb as soon as you're done listening to this podcast.ABOUT TIM (FROM HIS WEBSITE): Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide, and translated into six languages).Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.Tim is a highly-rated keynote speaker and presenter at over 200 events across four continents. He has been asked to return as a keynote at dozens of events because of the fantastic audience response. Tim shines on massive stages with over 12,000 attendees, as well as in intimate executive events or workshops. He offers dynamic conference keynotes, workshops, and corporate training services (both in-person and virtually). Tim also selectively works as an online marketing advisor with senior executives.Pick up YOUR copy of Unleash Your Primal Brain today!Purchase on AmazonPurchase via primalbrain.comConnect with Tim on his website timash.comQuestions for Nick? Hit him up at nickbogacz.com!Nick is a published author! Click here to check out his book, The Pizza Equation: Slicing Up How to Run a Successful Pizza Enterprise.Connect with Nick Bogacz and The Business Equation!Facebook  |  Instagram  |  Twitter  |  Linked InMUSIC CREDIT: Theme music for The Business Equation Podcast - Never Forget by Gareth Johnson & Chris Bussey, via www.audionetwork.com

Did you know that your subconscious mind (not your conscious mind) is behind the actions you take and the decisions you make each and every day? It's true! The more you understand how your brain works and why we, as humans, behave the way we do, the more control you can have in your universe on both a personal AND professional level.No one understands the concept of Evolutionary Psychology better than Tim Ash. In fact, he just published a new book dedicated to the subject entitled Unleash Your Primal Brain: Demystifying How We Think and Why We Act. Tim's publication debuted at #3 on Amazon's Hot New Releases in the Evolutionary Psychology category and I can't wait to see it ascend to the #1 slot!On Episode 6 of The Makin Wellness Podcast, Tim and I will take a deep dive into the contents of his book as we discuss the power of primal thought, the evolution of the human mind, how we are programmed at an early age to act a certain way, how our brains are not fully equipped for all the technological advancements unfolding in our day-to-day lives, and so much more.MORE ABOUT TIM (FROM HIS WEBSITE): Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide, and translated into six languages).Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.Tim is a highly-rated keynote speaker and presenter at over 200 events across four continents. He has been asked to return as a keynote at dozens of events because of the fantastic audience response. Tim shines on massive stages with over 12,000 attendees, as well as in intimate executive events or workshops. He offers dynamic conference keynotes, workshops, and corporate training services (both in-person and virtually). Tim also selectively works as an online marketing advisor with senior executives.Pick up YOUR copy of Unleash Your Primal Brain today!Purchase on AmazonPurchase via primalbrain.comConnect with Tim on his website timash.comDiscover More Mental Health & Wellness Resources!Visit makinwellness.com todayFind Makin Wellness On The Following Platforms:Facebook | Instagram | Twitter | YouTubeMUSIC CREDIT: Theme music for The Makin Wellness Podcast - "Positive Motivation" courtesy of purple-planet.com

To understand marketing you first need to understand the essential core of human beings. It's time to learn about the foundations of what makes a person tick to then recognize how to best influence them. A Marketing Thought Leader, Visionary, Keynote Speaker, Forbes Top 10 Online Marketing Expert, Entrepreneur Magazine Top 15, Best Selling Author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversations and now Unleash Your Primal Brain: The Essential Field Guide For Modern Marketers, Chief Strategy Advisor at SiteTuners, Tim Ash, dives into the exciting new discipline of neuromarketing and unconscious persuasion.   Takeaways: As a marketer, spend less time on the new technology and latest updates. Instead, focus on the evolutionary psychology basis of influencing people. Elicit strong emotions to help your audience create memorable experiences about your brand. The brain is a big ignoring machine - influence those emotions! Stories are fundamentally about the narrative of causality in the world. They are for us to get experience without going through the process. They are there to reinforce cultural beliefs and values. Acknowledge people for who they are and make them feel seen with attention and intention. Ask questions, personalize, and unlock their passions to connect on a deeper level. Career Advice: Understand who you are and look for the environments that you will thrive in.   Links: LinkedIn: https://www.linkedin.com/in/timash/ Twitter: https://twitter.com/tim_ash TimAsh.com: https://timash.com PrimalBrain: https://primalbrain.com SiteTuners: https://sitetuners.com   Busted Myths: The lie of rationality - there's this notion that if we only made rational decisions, the world would be a better place. No decision can be made without emotions.   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/ClQIQR7XzSY

Tim Ash is an international keynote speaker on evolutionary psychology and digital marketing. He's also a thought leader, marketing trainer, founder of strategic conversion rate optimization agency SiteTuners. Tim has written multiple books, and is the bestselling author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions. As an industry leader he's created over a billion dollars in value for massive brands like Google, Expedia, Nestle, Semantic, Costco, and more. He's the founder and former chair of the worldwide Digital Growth Unleashed conference series. Listen in to hear about: Early Experiences Brain Evolution & Deal-Making Neuromarketing and Evolutionary Psychology Working With Your Nature Unleash Your Primal Brain We Are Always Negotiating Due Diligence as a Deal-Maker And more! Listen to the DealQuest Podcast today! Website: https://www.coreykupfer.com/ LinkedIn: https://www.linkedin.com/in/coreykupfer/ Facebook: https://www.facebook.com/CoreyKupfer Twitter: https://twitter.com/coreykupfer

Tim Ash is an international keynote speaker on evolutionary psychology and digital marketing. He’s also a thought leader, marketing trainer, founder of strategic conversion rate optimization agency SiteTuners. Tim has written multiple books, and is the bestselling author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions. As an industry leader he’s created over a billion dollars in value for massive brands like Google, Expedia, Nestle, Semantic, Costco, and more. He’s the founder and former chair of the worldwide Digital Growth Unleashed conference series. Listen in to hear about:Early ExperiencesBrain Evolution & Deal-MakingNeuromarketing and Evolutionary PsychologyWorking With Your NatureUnleash Your Primal BrainWe Are Always NegotiatingDue Diligence as a Deal-MakerAnd more!Listen to the DealQuest Podcast today!Website: https://www.coreykupfer.com/LinkedIn: https://www.linkedin.com/in/coreykupfer/Facebook: https://www.facebook.com/CoreyKupferTwitter: https://twitter.com/coreykupfer See acast.com/privacy for privacy and opt-out information.

Tim Ash is a very interesting guy. He is both an authority on evolutionary psychology and digital marketing, which puts him in pretty rarified air. He is the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide and translated into six languages). He has been identified by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. Our conversation with Tim focused on his most recent book, Unleash Your Primal Brain, and addressed a question very central to behavioral science today: What is rational? This led to addressing how biases and heuristics are grounded in important evolutionary foundations. Tim likens the way we talk about biases today as glitches in the matrix when we should be acknowledging them for what they are: important evolutionary tools to help us survive our environments and thrive in our tribes. We also discussed the importance of culture and its central focus on the way humans learn to be human. A paradox we discussed is that culture is dependent on tribe members passing down the cultural (social) norms to the next generation without interruption, and yet cross-tribal collaboration is what has given us an evolutionary edge. Tim notes, that what we need to do today is to “stretch beyond our current tribes needs to go and make the effort to contact other people that are very different from us.” And the consequences of not doing that, according to Tim, “ …are going to be the ones that are going to bring down the larger society.” Fascinating stuff. We hope you’ll find this conversation with this insightful researcher and speaker as exciting as we did. And if you do like it, please give us a quick 5-star rating or a two-sentence review. And thank you for listening to Behavioral Grooves. © 2021 Behavioral Grooves   Links Tim Ash: https://timash.com/ “Primal Brain”: https://timash.com/books-and-media-mentions/ Latin: https://en.wikipedia.org/wiki/Latin Robert Sapolsky: https://en.wikipedia.org/wiki/Robert_Sapolsky Aristotle: https://en.wikipedia.org/wiki/Aristotle Hopper: https://en.wikipedia.org/wiki/Hopper_(particulate_collection_container) Carl Sagan: https://en.wikipedia.org/wiki/Carl_Sagan Neil deGrasse Tyson: https://en.wikipedia.org/wiki/Neil_deGrasse_Tyson Robert Cialdini: https://www.influenceatwork.com/ Robert Heinlein: https://en.wikipedia.org/wiki/Robert_A._Heinlein Antonio Damasio: https://en.wikipedia.org/wiki/Antonio_Damasio Carlos Castaneda “Journey to Ixtlan”: https://en.wikipedia.org/wiki/Journey_to_Ixtlan “Zen and the Art of Motorcycle Maintenance”: https://en.wikipedia.org/wiki/Zen_and_the_Art_of_Motorcycle_Maintenance Sabre fencing: https://en.wikipedia.org/wiki/Sabre_(fencing) Tai Chi: https://en.wikipedia.org/wiki/Tai_chi Kung Fu: https://en.wikipedia.org/wiki/Chinese_martial_arts Don Miguel Ruiz “The Four Agreements”: https://en.wikipedia.org/wiki/The_Four_Agreements Bhagavad Gita: https://en.wikipedia.org/wiki/Bhagavad_Gita Coleman’s Boat: https://www.youtube.com/watch?v=dGaz0xKG060   Musical Links Pat Metheny Group “Last Train Home”: https://www.youtube.com/watch?v=goXJTv_U-PM Chet Baker “Almost Blue”: https://www.youtube.com/watch?v=E4IridL_2XU Elvis Costello “Almost Blue”: https://www.youtube.com/watch?v=Qt8f1Sda8_4 Miles Davis “So What”: https://www.youtube.com/watch?v=zqNTltOGh5c Salsa “Al Monte”: https://www.youtube.com/watch?v=T2JnyCuAQMg

YOUR SEXUALITY IS YOUR POWER. We're so excited to have Certified Tantra, Love and Relationship Coach, Sarrah Rose on our show today. Sarrah advocates for how self-love and healing are necessary for both men and women to heal their relationship with their sexuality. The path to promote a more sex positive culture has NOT been easy and she opens up about this with her upbringing and relational trauma. Let's dive in and find out about these other healing modalities and simply talk about sex. [3:14] Who Is Sarrah Rose? Sarrah explains how a yoga class at the Fashion Institute of Technology (FIT) led her to tantra and its role in releasing emotional trauma inhibiting us from fully stepping into our sexual identities.  [5:11] Misconceptions of Sexuality. Sarrah explains that these misconceptions are gender dependent. Men and women sex is bad or dangerous, or oppsite conditioning in having. Women sex is bad, can't display sexuality. Conditioning to make sexual trauma through, sets a very ripe stage for people to experience a lot of sexual abuse and trauma. Sex negative society [8:00] Sex-Negative Culture. When we shove down our sexuality, which is a part of our biology, the more thwarted and fearful it becomes.  The lack of conversations around sex lead to misconceptions about what are sexuality is supposed to be like. Sarrah emphasizes how self-love is where we can begin in promoting a more sex-positive culture [12:51] Role of the Primal Brain. We dive into a little how our feelings around sex being safe is rooted in trauma stored in the primal brain, internal resistance [17:56] Tantra and Shadow Work. Sarrah and Nina share their own trauma with infidelity and development of performance anxiety. Sarrah explains how shadow work and tantra were two main healing modalities to bring the repressed parts of herself back to our consciousness to integrate and heal them. [25:00] Lacking Sexual Confidence Impacting More Than We Think. Sarrah explains how lack of intimacy or sexual confidence impacts our self actualization in other areas of our lives. She explains this impact through utilizing the chakra system and Maslow's hierarchy of needs. [30:00] What is Tantra? We try to break the taboo around tantra as we ask Sarrah to explain what this is, it's origins in India, as well as the difference between Classical and Neo-Tantra. [33:25] 4 Tantric Basics To Begin Healing. Sarrah dives into how to breath, sound, movement and focus are used and how putting these four pieces together expands your sexual energy.  We jaw drop about generating how movement and manipulation of energy can generate energy orgasms...WHAT THE WHAT! [41:21] Sex Magic. This lovely, empowering  practice that Sarrah describes helps us define the identity we want to show up in the bedroom and further define what we want to experience. [46:00] Building Sexual Confidence and Consent is SEXY. We discuss how using our voice is a big empowering step forward, especially with consent and how changing our mindset to be wealthy with our sexual energy. This all begins with healing our relationship sexually [1:02:00] What Was Sarrah's Be You Not Them Moment? The question we ask all our guests on the Be You Not Them podcast.  We hope that Sarrah's experience and advocacy shed a little more light on what it means to be sexually empowered and how critical tantra is as a healing modality to get our sexual power back. We are incredibly thankful for Sarrah and the transformative work she is doing! You know where to reach us guys. We would love to know your feedback and thoughts on today's interview.   You Can Find Sarrah at: Instagram: https://www.instagram.com/tantricactivation/ as well as https://www.instagram.com/tantricactivation.queens/ which is page geared towards women's sexuality Her website: https://tantricactivation.com/ You can listen to Sarrah's Podcast, Sex and Sarrah Rose on Apple Podcasts or Spotify  Also stayed tuned for Sarrah's free 10-day Tantric Activation Immersion on May 9th! Link is to be up the website in the beginning of April!   Books/Resources mentioned: Becoming Cliterate by Dr. Laurie Mintz The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma by Bessel van der Kolk Think and Grow Rich by Napoleon Hill, specifically Ch. 11 Sexual Transmutation   BYNT:  Find more silliness & love at beyounothem.co Slide into our DMs on Insta @beyounotthempodcast Connect with us on Facebook   Sending you all love

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide and translated into six languages). Tim has developed deep expertise in user-centered design, persuasion, understanding consumer behavior, and neuromarketing. Tim joins Justin to discuss how to “think” about engaging with consumers, shoppers and guests.

Unleash Your Primal Brain Matt interviews Time Ash ahead of the release of his book, “Unleash Your Primal Brain.” Tim Ash is one of the industry’s leading experts on conversion optimization. He has used his education and background in Cognitive Science and Computer Engineering to distinguish his approach. Matt & Tim discuss how evolutionary psychology explains many of the behaviors that users exhibit and how marketers can adapt many of these principles into their campaigns. Seemingly subtle cues can greatly influence people’s choices and behavior.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever thought of combining CRO and evolutionary psychology to improve the conversion on your website and landing pages? Tim Ash, the author of Unleash your Primal Brain joined Yaag and Manish to share: ---> How many of our decisions are easily predictable and how we are not the rational geniuses with free-will that we like to imagine. ---> The reason free trials always work (beyond the rational understanding of 'we get to experience the product') ---> How storytelling impacts trust and attention even when people know that the story is fictional and much more...

Today’s guest, Tim Ash, will talk about his new book, Unleash the Primal Brain, and what we can learn about fear by looking at evolutionary psychology. We’ll also talk about the ways Tim has been brave in his own life––how he became an entrepreneur, left his successful business to start over and all the pivots he’s made throughout his career. This is such a fascinating conversation, you don’t want to miss it! SHOW NOTES: https://makeitbrave.com/66  GET A FREE COACHING CALL:https://makeitbrave.com/coaching/  JOIN MAKE IT BRAVE FB COMMUNITY:https://www.facebook.com/groups/makeitbrave/  MAKE IT BRAVE INSTAGRAM:https://www.instagram.com/makeitbrave/ 

Tim Ash, author of Unleash Your Primal Brain: Demystifying how we think and why we act, is an acknowledged authority on evolutionary psychology and digital marketing who shares why we should tap into the primal brain of our customers with our business storytelling.  Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Let's demystify how we think and why we act with the authority in evolutionary psychology and digital marketing: Tim Ash. Shownotes: www.cro.cafe/podcast/unleash-your-primal-brain

Most of our work as business owners involves a lot of thinking. But how much do we really know about our brain power and mental capabilities? There’s so much of our brain that we don’t understand yet, but the propensity to do the things that we do goes all the way back to our primal instincts. However, what does understanding our brain have to do with marketing and business? Let’s unravel the mystery as Tim Ash, world-renowned keynote speaker and author of Unleash Your Primal Brain, joins us in today’s scintillating episode on the psychology of marketing and business. Today’s topic is all about the brain as we dissect and examine why getting a good night’s sleep is essential, why you’re not really multitasking the way you think you are, and what finding and creating your own tribe means to your business. Start learning and working more efficiently by tuning in to this episode now!   Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/) Crystal Website (https://www.crystalknows.com/) Tim Ash Website (https://timash.com/) Primal Brain Website (https://primalbrain.com/)   We’ll talk about: How Tim went from computer science to marketing [01:54] The adoption of digital optimization in the B2B space [04:39] Writing his book “Unleash Your Primal Brain” [07:31] Misconceptions about how the brain works [12:15] The four stages of learning [16:49] The essence of getting a good night’s sleep [18:11] Is multitasking productive or counterproductive? [23:32] How being in an office work environment decreases productivity [25:29] The benefit of working from home [27:19] The link between the transmit culture and marketing [31:00] Creating your own tribe to grow your business [35:03] Tim’s views on sleep, company culture, and tribal values [39:00] What’s next for Tim [41:45] The one thing that Tim highly recommends [45:36] About Our Guest: An evolutionary psychology expert and world-renowned keynote speaker, Tim Ash is well-known for his two bestselling books, Landing Pages Optimization and Unleash Your Primal Brain. He is also a sought-after marketing advisor who founded Digital Growth Unleashed. Now, he is the CEO and Co-Founder of Site Tuners, a digital optimization agency that has been helping businesses scale by taking a strategic approach to business acceleration since 2001.   If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.  Connect with B2B Founder:  Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

"There's no such thing as a rational decision," says Tim Ash, an authority on evolutionary psychology and digital marketing. As humans we believe we're special because of our ability to tame the wild horses of our emotions, and that reasoning is our highest attainment. "It's just not true," Tim says. "It's the big lie." Central to that, of course, is storytelling. It plays a central role in the primal brain. "We can't resist stories. They're like a back door, a trap door, into our head. They very quickly dismantle any notion of objectivity, because we get caught up in syncing up with the storyteller and experiencing that story."

Influencing people isn't just creativity and content mixed together. It's the by-product of the way our brains function. As we experience that content or creativity, hormones release into our system that make us feel safe, happy, sad, angry or any of the other range of emotions. People are subject to their own brain chemistry and cognitive reactions to their environments. When marketers and influencers understand how that works in their fellow humans, they can influence and persuade more effectively. That's why Tim Ash, a computer and cognitive scientist with years of experience building digital experiences for brands, wrote his new book. Unleash Your Primal Brain - Demystifying How We Think and Why We Act. The book explains everything from the evolution of us as a species to the happiness hormones and what triggers them. Tim and I talked about the book, how cognitive science can inform marketers about working with influencers and vice-versa. He also broke down the brain science behind influence in the first place. This episode is heady ... because that's what we're talking about. Give it a listen and share it with someone you know who will find it as interesting as you do. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I am so excited to introduce you to Tim Ash, his new book Unleash Your Primal Brain is currently available on presale, to officially launch in April 2021, but everyone listening now can order it direct from Tim using the links in the show notes and you’ll get an autographed copy, which is pretty darn cool!  Early praise from the book has come from Robert Cialdini, Jay Baer, Phil Barden, Will Leach, Roger Dooley, and Nir Eyal (recognize some of those names from past episodes of the show?).  Forbes has named Tim a Top-10 Online Marketing Expert, and he was also named an Online Marketing Influencer to Watch by Entrepreneur Magazine. He had his own podcast, has published over 100 articles, and spoken at more than 200 conferences around the world. His past clients include Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Costco, and many more. I think it’s safe to say, Tim knows his stuff and I’m honored to have him with me here today.  You know there are a lot of past concepts that will come up today (including last week’s intentionally planned episode on brain chemicals…totally ties in with understanding the primal brain!) and they’re all linked for you in the details below! Show Notes: [00:42] Today I am so excited to introduce you to Tim Ash, his new book Unleash Your Primal Brain is currently available on presale, to officially launch in April 2021. [03:39] Tim’s interest and fascination with the brain started very early and were a huge part of his college studies.  [05:43] Brains didn’t just pop into existence.  We are the product of evolution and in order to understand us, you have to understand the whole evolutionary art.  [06:42] Sophisticated brains are at least 500 million years old.   [07:18] Insects and animals need brains because we are in a world of movement; brains are really only to help us think fast enough to survive in the environment (which is why plants don’t need brains but still develop adaptive tendencies).  [07:58] The brain is a very energy-intensive system.  [08:29] The body is balancing between digestive, voluntary movement, and the brain. When you run out of energy you need sleep and rest.  [09:08] Whenever we are not doing computation or planning tasks, we default to modeling our environment.   [11:26] One of the key insights in Tim’s book is understanding that we made an evolutionary bet on culture spread. We can learn more from our surrounding tribe by copying than we can ever in a lifetime of direct experience. That gives us our tribal edge.  [13:38] We are born covered in fat and we use that fat to isolate the neurons in the brain so there’s no cross-talk or electrical issues.  [15:15] We get enjoyment by helping others and transmitting knowledge.  [18:09] One of the huge puzzles that needed to be unlocked from an evolutionary standpoint was “Who (and what) do I learn from?” We want to learn from successful examples.   [19:13] We are wired to learn from people that are most like us.  [21:17] Once somebody locks into a tribe it is very hard to have them accept other views. A big task is pulling towards the center and somehow having a larger circle of empathy.  [23:19] When employees embrace different teams (creating silos) they make it more difficult for the business to be successful.  [25:06] Thinking we are individuals and our happiness matters is a very western idea.  Most of the world thinks more communally.   [27:06] We are hypersocial animals with a need for connection. The worst thing you can do to somebody is isolate them.   [28:46] Isolation literally drives us insane.   [29:37] As teenagers, you are transferring your allegiance from your parents to your larger group of peers. Parents have less influence than their peers.  [32:36] We do a lot of our brain development out of the womb when it really should be prenatal.  It is really important to make the first five years solid from a nutritional, sleep, and social attachment standpoint because you can’t undo it later in life.   [33:29] Direct experience with other people and forcing them to walk a mile in other peoples’ shoes is your best bet for creating good humans.   [34:08] Primarily storytelling is to simulate experience and do things we can’t directly do.  The other unestimated reason for storytelling is to maintain cohesion and the values of our tribe so knowledge spreads faster.  [35:30] The cultural package determines how we examine and experience the same story.   [38:41] Tim’s book really helps us understand the brain and how that ties into marketing, messages, interpersonal relationships, and more.   [40:35] Tim wrote his book to explain the why behind the brain and behaviors. If you want to understand the why behind the brain, you have to see how it all evolved.   [41:23] Grab Tim’s book here and get an autographed copy (limited time offer).  [42:25] It is so important to understand genetics and history to really understand behavior. [44:22] If you haven’t connected with me yet, please do! I love to give shout outs and spread the love whenever I can. You can find me, Melina Palmer and follow the company page of The Brainy Business on LinkedIn, and I’m on all the other socials as @thebrainybiz. Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  Let’s connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube More from The Brainy Business: Master Your Mindset Mini-Course BE Thoughtful Revolution - use code BRAINY to save 10% Get Your FREE ebook Melina’s John Mayer Pandora Station! Listen to what she listens to while working. Special Year-End Sale

Unleash Your Primal Brain: Demystifying How We Think and Why We Act by Tim Ash Understand what makes you human! This book is about the commonalities all 8,000,000,000 people on Earth share. Drop a rock. It falls and hits the ground. Once you understand brain evolution, many of our behaviors will become more predictable. To a scary degree, we are reactive animals ruled by passions and not the rational geniuses with free will that we like to imagine. First the bad news: The notion that people make decisions and choices to maximize objective self-interest has been demolished. People are not rational — far from it. Now the good news: We are finding out exactly how and why we act in these seemingly irrational ways. In other words, there is a method to our seeming madness. We evolved for a particular environment, but our rapid social advances and mushrooming populations have created a bewildering new world. On the timescale of this dizzying change, evolution has effectively stopped, and we must rely on what has gotten us this far. By retracing the path that our distant ancestors took to get here, we can understand the stunning abilities and glaring weaknesses which we have inherited. Sometimes our reactions and responses are appropriate and uncannily helpful. In the blink of an eye, we can assess complex situations and reach critical life-or-death decisions. At other times, we are seemingly our own worst enemies — repeating the same mistakes, even when we know the results will be counterproductive, or even deadly. Unlocking the true nature of the human brain is the last frontier. Recent work in fields such as biology, neuroscience, evolutionary psychology, medical imaging, social science, and behavioral economics is combining to show us the inner workings of this evolutionary marvel. This book is designed for you — the curious and intelligent searcher for truth. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/unleash-primal-brain-tim-ash

The doctor is in for Episode 27 of The Talent Sales and Scale Show! Host Byan Whittington is joined my Christophe Morin, Ph.D. - CEO and Co Founder of SalesBrain - the only research, coaching, and training company that helps you DEVELOP and DELIVER messages that reach the true decision-maker: the Primal Brain. Bryan and Christophe cover SO many great topics on this episode including: -the power of the Primal Brain in sales -how to structure your messaging to evoke the right emotion at the right time -the power of understanding and communicating pain points that are relevant to your target market Plus SO much more! Grab a pen and note pad for this one folks! SalesBrain's website: https://www.salesbrain.com/ You can connect with Christophe on LinkedIn here: https://www.linkedin.com/in/christophemorinphd/

Why Your Brain Needs Bigger Tribes: Tim AshPart 4 of 4......Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain. He is a highly-rated keynote speaker and presenter at over 200 events across four continents. Tim has developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing. Tim has helped a number of major brands develop successful web marketing initiatives. Companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco have benefited from his deep understanding and innovative perspective. He was the founding chair of the international Digital Growth Unleashed event series (with over 30 conferences in the US and Europe since 2010). Since 1995, he has authored more than 100 published articles. Tim earned a dual-major Bachelor of Science degree “with highest distinction” in Computer Engineering and Cognitive Science from U.C. San Diego while studying on a U.C. Regents Scholarship (the highest academic award of the U.C. system). He stayed on at U.C. San Diego for Ph.D. studies focused on machine learning and artificial intelligence. Although Tim never defended his dissertation, he advanced to candidacy and also earned his Master’s degree in Computer Science along the way........To find out how you can hire Dov Baron The Dragonist as a speaker or strategist for your organization: DovBaron.com Come and join in the conversation and catch the videos exclusively in our Patreon Channel here https://www.Patreon.com/DovBaron See acast.com/privacy for privacy and opt-out information.

Your Brain... it's not for what you think! Tim Ash......Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain. He is a highly-rated keynote speaker and presenter at over 200 events across four continents. Tim has developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing. Tim has helped a number of major brands develop successful web marketing initiatives. Companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco have benefited from his deep understanding and innovative perspective. He was the founding chair of the international Digital Growth Unleashed event series (with over 30 conferences in the US and Europe since 2010). Since 1995, he has authored more than 100 published articles. Tim earned a dual-major Bachelor of Science degree “with highest distinction” in Computer Engineering and Cognitive Science from U.C. San Diego while studying on a U.C. Regents Scholarship (the highest academic award of the U.C. system). He stayed on at U.C. San Diego for Ph.D. studies focused on machine learning and artificial intelligence. Although Tim never defended his dissertation, he advanced to candidacy and also earned his Master’s degree in Computer Science along the way........To find out how you can hire Dov Baron The Dragonist as a speaker or strategist for your organization: DovBaron.com Come and join in the conversation and catch the videos exclusively in our Patreon Channel here https://www.Patreon.com/DovBaron See acast.com/privacy for privacy and opt-out information.

The Confession: Tim AshPart 2 of 4......Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain. He is a highly-rated keynote speaker and presenter at over 200 events across four continents. Tim has developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing. Tim has helped a number of major brands develop successful web marketing initiatives. Companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco have benefited from his deep understanding and innovative perspective. He was the founding chair of the international Digital Growth Unleashed event series (with over 30 conferences in the US and Europe since 2010). Since 1995, he has authored more than 100 published articles. Tim earned a dual-major Bachelor of Science degree “with highest distinction” in Computer Engineering and Cognitive Science from U.C. San Diego while studying on a U.C. Regents Scholarship (the highest academic award of the U.C. system). He stayed on at U.C. San Diego for Ph.D. studies focused on machine learning and artificial intelligence. Although Tim never defended his dissertation, he advanced to candidacy and also earned his Master’s degree in Computer Science along the way........To find out how you can hire Dov Baron The Dragonist as a speaker or strategist for your organization: DovBaron.com Come and join in the conversation and catch the videos exclusively in our Patreon Channel here https://www.Patreon.com/DovBaron See acast.com/privacy for privacy and opt-out information.

Smart or Wise?: Tim AshPart 3 of 4......Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain. He is a highly-rated keynote speaker and presenter at over 200 events across four continents. Tim has developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing. Tim has helped a number of major brands develop successful web marketing initiatives. Companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco have benefited from his deep understanding and innovative perspective. He was the founding chair of the international Digital Growth Unleashed event series (with over 30 conferences in the US and Europe since 2010). Since 1995, he has authored more than 100 published articles. Tim earned a dual-major Bachelor of Science degree “with highest distinction” in Computer Engineering and Cognitive Science from U.C. San Diego while studying on a U.C. Regents Scholarship (the highest academic award of the U.C. system). He stayed on at U.C. San Diego for Ph.D. studies focused on machine learning and artificial intelligence. Although Tim never defended his dissertation, he advanced to candidacy and also earned his Master’s degree in Computer Science along the way........To find out how you can hire Dov Baron The Dragonist as a speaker or strategist for your organization: DovBaron.com Come and join in the conversation and catch the videos exclusively in our Patreon Channel here https://www.Patreon.com/DovBaron See acast.com/privacy for privacy and opt-out information.

Conversation with Tim Ash, an acknowledged authority on evolutionary psychology and digital marketing, an international keynote speaker, a bestselling author of “Landing Page Optimization” and his newest book, “Unleash Your Primal Brain.”

Tim Ash is an international keynote speaker, best selling author and marketing advisor. See acast.com/privacy for privacy and opt-out information.

Tim Ash was the co-founder and CEO of SiteTuners for 19 years, and he helped to create over $1.2 billion in value for companies like Google, Expedia, and Nestle. Now a globally acknowledged authority on evolutionary psychology and digital marketing, Tim joins the show today to share insights from his new book, Unleash Your Primal Brain: Demystifying how we think and why we act.

Tim Ash was the co-founder and CEO of SiteTuners for 19 years, and he helped to create over $1.2 billion in value for companies like Google, Expedia, and Nestle. Now a globally acknowledged authority on evolutionary psychology and digital marketing, Tim joins the show today to share insights from his new book, Unleash Your Primal Brain: Demystifying how we think and why we act. Listen in as he shares the importance of understanding the brain if you are in marketing in order to understand what makes people want to purchase a product. You will learn about the evolution of our brains, the changes in human behavior that Tim has observed since the beginning of the pandemic, and more. You can find show notes and more information by clicking here: https://bit.ly/34bevbB 

Tim Ash was the co-founder and CEO of SiteTuners for 19 years, and he helped to create over $1.2 billion in value for companies like Google, Expedia, and Nestle. Now a globally acknowledged authority on evolutionary psychology and digital marketing, Tim joins the show today to share insights from his new book, Unleash Your Primal Brain: Demystifying how we think and why we act.

Tim Ash ran the strategic Conversion Rate Optimization agency, SiteTuners for over 20 years, a business that has generated over $1.2 billion in value for its clients. At the core of that success was a deep understanding of neurobiology, which Tim explores in detail in his new book ‘Unleash Your Primal Brain’. In this episode of The Breakout Growth Podcast, Sean Ellis interviews Tim to better understand how “what makes us bizarrely and uniquely human” can be used to help us drive growth. The conversation is spirited as Tim holds some contrarian views to Sean when it comes to driving growth through high-velocity testing and optimization practices. However, there is also plenty of common ground as they discuss how the biology of the brain impacts everything from interpersonal relationships to politics, and how an understanding of these ideas can be applied to accelerate growth for businesses. Both Sean and Tim are passionate about the importance of driving value for end-users as the foundation for unlocking growth, and there are exciting learnings as Tim explains how “relentless dissatisfaction” can help companies find opportunities to drive significant improvements. According to Tim, “‘Unleash Your Primal Brain’ may help you make a billion dollars or even become the next Dalai Lama, but at the very least this interview will help you understand how a deeper look into your own brain can help you understand and influence others. We discussed: How neuro-marketing and principles from ‘Influence’ by Robert Cialdini’s helped shape Tim’s thinking and his book How the biology of the brain and cultural and genetic co-evolution impact our lives as humans The do-nothing status quo and why companies fail when they try to be nice instead of appealing to our survival instincts to avoid pain Why companies need to focus on value over product and put the emphasis on learning from customers How neurobiology and science fit into the test/learn approach to growth How motivation, ability and triggers work together to drive action

Tim Ash ran the strategic Conversion Rate Optimization agency, SiteTuners for over 20 years, a business that has generated over $1.2 billion in value for its clients. At the core of that success was a deep understanding of neurobiology, which Tim explores in detail in his new book ‘Unleash Your Primal Brain’. In this episode of The Breakout Growth Podcast, Sean Ellis interviews Tim to better understand how “what makes us bizarrely and uniquely human” can be used to help us drive growth. The conversation is spirited as Tim holds some contrarian views to Sean when it comes to driving growth through high-velocity testing and optimization practices. However, there is also plenty of common ground as they discuss how the biology of the brain impacts everything from interpersonal relationships to politics, and how an understanding of these ideas can be applied to accelerate growth for businesses. Both Sean and Tim are passionate about the importance of driving value for end-users as the foundation for unlocking growth, and there are exciting learnings as Tim explains how “relentless dissatisfaction” can help companies find opportunities to drive significant improvements. According to Tim, “‘Unleash Your Primal Brain’ may help you make a billion dollars or even become the next Dalai Lama, but at the very least this interview will help you understand how a deeper look into your own brain can help you understand and influence others. We discussed: How neuro-marketing and principles from ‘Influence’ by Robert Cialdini’s helped shape Tim’s thinking and his book How the biology of the brain and cultural and genetic co-evolution impact our lives as humans The do-nothing status quo and why companies fail when they try to be nice instead of appealing to our survival instincts to avoid pain Why companies need to focus on value over product and put the emphasis on learning from customers How neurobiology and science fit into the test/learn approach to growth How motivation, ability and triggers work together to drive action

In this episode Tim Ash talks with me about evolutionary psychology, why should marketers care about it, and how the adaptations our primal ancestors used to survive in the earliest days of life on earth still live on and impact customer behavior to this day. Tim Ash is a sought-after international keynote speaker and acknowledged authority on evolutionary psychology and digital marketing. He ran digital marketing agency SiteTuners for almost 20 years where he worked with clients like Google, Nestle, Facebook, Expedia, Cisco, Siemens, and many more. He's the author of two bestselling books on Landing Page Optimization as well as his new book "Unleashing Your Primal Brain: Demystifying how we think and why we act “. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message

In 1979 James Lovelock published a book called Gaia. It hypothesised that planet earth was a macro-organism that regulated itself across the millions of smaller systems that made up the whole. As a whole, we, as a human race, are almost compared as a virus or disease that needs to be healed otherwise we will cause the whole thing to collapse… or at least make ourselves extinct so Gaia can get back into balance.For us to get to a better place we need to shift our mindset from listening to our Primal Brain and start to plan and follow through with our Prefrontal Cortex.In today’s episode I discuss this idea and how we if we can master our minds, we could reverse our mistakes and truly thrive on this planet...Join the conversation here: https://thrivingwithnature.com/?p=1040Become a Patreon: https://www.patreon.com/thrivingwithnatureWatch on YouTube: https://www.youtube.com/c/thrivingwithnature Join Instagram: https://instagram.com/thrivingwithnature Follow on Facebook: https://facebook.com/thrivingwithnature

For full show notes, including the written blog post, visit: www.amandastarkingsley.com/speaking-light-into-abortion/8If you are someone who chose abortion and find yourself struggling, hiding, or wishing you could move beyond your experience, you can book a free discover coaching call with me. We’ll talk about how you can start living the life you made your choice for. https://calendly.com/amandastarkingsley/free-consult-session

Host Paul Petersen on CRM Radio interviews Patrick Renvoise, co-author of The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime and president and co-founder of SalesBrain the original neuromarketing agency.  Paul and Pat discuss the research behind the current book (September of 2018) and the book that started it all, Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain.  ----more----Patrick reveals why traditional thoughts into a buyer’s preference for a product is based on false research and how the Persuasion Code can be used by anyone to increase revenue if they understand the basic principles.  For instance: There is solid research, clinical research, not hunches or opinions behind the current book's recommendations for sales and marketing tactics that win Selling isn't about pushing features and benefits, it's about asking questions to diagnose the prospect's problems There are only three stages of selling: Diagnosis, Selling and educating Educating helps the competitor as much as you the salesperson Selling without diagnosis is the surest way to fail Diagnosis should take up 80% of the discussion with the prospect Diagnosis of the pain is the first step in the sales process, without you will lsoe more than you win About the Persuasion Code The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime is available from all fine booksellers. This book, published by Wiley, was written by Dr. Christophe Morin and Patrick Renvoise and focuses on influencing your audience with the use of brain sciences. Get on the cutting edge of neuroscience from a book written by the team behind the world’s first neuromarketing agency. In the book, the authors introduce NeuroMap, a scientific, yet simple model to develop better marketing and sales messages. Aside from marketing and sales, the strategy of persuasion introduced covers both business and personal success. Some of the main concepts include: the dominance of the Primal Brain over the Rational Brain in buying decisions; the only 6 stimuli that always trigger a response; scientific ways to optimize your content and message delivery. Applying neuroscience to persuasion is an aspect of marketing and advertising every professional should understand. CEOs, VPs, and professionals can all benefit from The Persuasion Code as it touches on brain-based principles for consumer, media, sales, and advertising. Dr. Christophe Morin has been recognized for nearly ten years as a leading researcher and authors in the field of neuromarketing and media neuroscience. Dr. Morin is also a professor of Media Psychology for Fielding Graduate University. Patrick Renvoise is a foremost expert in complex sales. In a previous book release, Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain, the authors started the field of neuromarketing. Dr. Christophe Morin and Patrick Renvoise, sold over 200,000 copies and the book was translated in 12 languages. Since 2002, this book has been the go-to text for customers looking to use revolutionary sales and marketing practices. The company behind The Persuasion Code is SalesBrain, the world’s first neuromarketing agency. Founded in 2002, the company has helped over 600 clients close more business by researching, learning and improving thousands of sales presentations, ads, websites, brochures and more. SalesBrain has worked with over 120,000 executives (including 18,000 CEOs) around the world and delivered over 3000 private workshops to professionals, and marketers around the world. The Persuasion Code is a culmination of 16 years of research and constant interactions with executives and professionals looking to stay on the cutting-edge of marketing and sales excellence.  ___________________________________________ CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel.  GoldMine is the sponsor of CRM Radio.

What you’ll learn: What is Neuropsychology? What is the belief about our neurons? Brain Structure and Roles The 3 brains What is Neuropsychology? By definition Neuropsychology is a branch of psychology that is concerned with how the brain and the rest of the nervous system influence our behaviors, thoughts, and feelings. What is a Neuron? Neurons are considered the basic building blocks of life. Previously, scientists believed that most of the neural pathways were established in or early childhood and during our adulthood our brain cells declined over time. Brain Structures and Roles Ninety percent of what we know about the potential of our human brain has been discovered during the last 20 years – it fact we’re only at the tip of the iceberg. Our brain is divided into three main parts, each with distinctive functions. The Primal Brain The first part is known as the primal brain. This section regulates the bodily functions we don’t consciously control, like breathing and sweating.The Primal Brain responses to survival and stress. The Limbic Brain Second is the Limbic brain, which constantly scans our environment for danger or reward. It’s also the emotional hub of our brain, dealing with feelings and memories. It is part of the brain involved in our behavioural and emotional responses, specifically when it comes to behaviors we respond in five ways: Feeding, Fighting, Fleeing, Freeze… and Reproduction. The Executive Brain Third is the Executive Brain which is responsible for reason, analysis, and the handling of emotions that stem from other parts of the brain. It’s the part of our brain focused on controlling behaviors like planning, decision-making, problem-solving, self-control, and acting with long-term goals in mind. Essentially it is focused on transformation, growth and achieving a vision. This mindset is the most powerful but the hardest to sustain. We need our Limbic and Executive brains to work together, otherwise we would continuously fall victim to our impulses. Say you hear something you dislike you and you feel a sudden urge to punch that person in the face – this is the emotional reaction of the limbic brain. But if you pause for a moment and breath, you’ll realize that punching that person could result in a legal action. So you decide to calm down. This is your Executive brain doing its duty and preventing you from impulsive behavior. The 3 brains Did you know you have three brains? Yes, you read that right! You have three brains – your MIND, HEART, and your GUT brain. Leave some feedback: What should we talk about next? Please let me know. Did you enjoy this episode? If so, please leave a short review. Connect with me: website: www.iammattwest.com Instagram: @iammattwest Youtube: @iammattwest

There isn’t a single complete scientific model of persuasion. Most people, therefore, believe that persuasion is more an art than a science. In addition, most of our attempts to persuade are doomed to fail because the brains of your audience are wired to automatically reject messages that disrupt their attention. ----more---- In this podcast, we will learn that Persuasion can all be linked to brain science and that the Primal Brain of your audience (the most primitive section of their brain) drives their decision-making process. You will also discover what can stimulate that primal organ and how this translates into four critical questions you need to address to maximize your probability to PERSUADE. About our guest: PATRICK RENVOISECo-Founder & Chief Persuasion Officer, SalesBrain Prior to co-founding SalesBrain Patrick, an expert in complex sales, was in charge of Business Development first at Silicon Graphics then at LinuxCare. While marketing super-computers and multi-million software solutions to some of the world’s most brilliant scientists at NASA, Shell, Boeing, Airbus, BMW, and more, he became fascinated by the human brain. Patrick then started to investigate a scientific model to explain how humans use their brain to make buying decisions. He spent 2 years researching and formalizing the first, 100% science-based PERSUASION model called NeuroMAP™. In 2002 Patrick and his business partner Dr. Christophe Morin co-authored the first book on Neuromarketing and published NeuroMAP™. This proprietary, award-winning methodology has been used for the past 16 years to help over 6,000 companies worldwide SCIENTIFICALLY PERSUADE.  

Host Paul Petersen on CRM Radio interviews Patrick Renvoise, co-author of The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime and president and co-founder of SalesBrain the original neuromarketing agency.  Paul and Pat discuss research behind the current book (September of 2018) and the book that started it all, Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain.  ----more---- Patrick reveals why traditional thoughts into a buyer’s preference for a product is based on false research and how the Persuasion Code can be used by anyone to increase revenue if they understand the basic principles.  About the Persuasion Code The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime is available from all fine booksellers. This book, published by Wiley, was written by Dr. Christophe Morin and Patrick Renvoise and focuses on influencing your audience with the use of brain sciences. Get on the cutting edge of neuroscience from a book written by the team behind the world’s first neuromarketing agency. In the book, the authors introduce NeuroMap, a scientific, yet simple model to develop better marketing and sales messages. Aside from marketing and sales, the strategy of persuasion introduced covers both business and personal success. Some of the main concepts include: the dominance of the Primal Brain over the Rational Brain in buying decisions; the only 6 stimuli that always trigger a response; scientific ways to optimize your content and message delivery. Applying neuroscience to persuasion is an aspect of marketing and advertising every professional should understand. CEOs, VPs, and professionals can all benefit from The Persuasion Code as it touches on brain-based principles for consumer, media, sales, and advertising. Dr. Christophe Morin has been recognized for nearly ten years as a leading researcher and authors in the field of neuromarketing and media neuroscience. Dr. Morin is also a professor of Media Psychology for Fielding Graduate University. Patrick Renvoise is a foremost expert in complex sales. In a previous book release, Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain, the authors started the field of neuromarketing. Dr. Christophe Morin and Patrick Renvoise, sold over 200,000 copies and the book was translated in 12 languages. Since 2002, this book has been the go-to text for customers looking to use revolutionary sales and marketing practices. The company behind The Persuasion Code is SalesBrain, the world’s first neuromarketing agency. Founded in 2002, the company has helped over 600 clients close more business by researching, learning and improving thousands of sales presentations, ads, websites, brochures and more. SalesBrain has worked with over 120,000 executives (including 18,000 CEOs) around the world and delivered over 3000 private workshops to professionals, and marketers around the world. The Persuasion Code is a culmination of 16 years of research and constant interactions with executives and professionals looking to stay on the cutting-edge of marketing and sales excellence.  ___________________________________________ CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel.  GoldMine is the sponsor of CRM Radio.    

Most of our attempts to persuade are doomed to fail because the brains of your audience is wired to automatically reject messages that disrupt their attention. Most people believe that persuasion is more an art than a science because there is not a single complete scientific model of persuasion. In this podcast, we will learn...----more---- that Persuasion can all be linked to brain science and that the Primal Brain of your audience (the most primitive section of their brain) drives their decision making process. You will also discover what can stimulate that primal organ and how this translate into 4 critical questions you need to address to maximize your probability to PERSUADE. About our guest: PATRICK RENVOISECo-Founder & Chief Persuasion Officer, SalesBrain Prior to co-founding SalesBrain Patrick, an expert in complex sales, was in charge of Business Development first at Silicon Graphics then at LinuxCare. While marketing super-computers and multi-million software solutions to some of the world’s most brilliant scientists at NASA, Shell, Boeing, Airbus, BMW, and more, he became fascinated by the human brain. Patrick then started to investigate a scientific model to explain how humans use their brain to make buying decisions. He spent 2 years researching and formalizing the first, 100% science-based PERSUASION model called NeuroMAP™. in 2002 Patrick and his business partner Dr. Christophe Morin co-authored the first book on Neuromarketing and published NeuroMAP™. This proprietary, award winning methodology has been used for the past 16 years to help over 6,000 companies worldwide SCIENTIFICALLY PERSUADE.

The Persuasion Code by Patrick Renvoise & Dr. Christophe Morin Today is a special day because within the last 24 hours the sequel to the most important business book in the past 95 years has been published.  Not since Scientific Advertising by Claude C. Hopkins, has the business book, Neuromarketing, Understanding the Buy Buttons in your Customer Brain, which sold 200,000 copies, changed the way we market and sell.  This is a book that launched hundreds of consultancies, created thousands of articles, numerous me-too books and changed marketing direction efforts for thousands of companies.  The sequel, long awaited and anticipated is “The Persuasion Code.”  We have Patrick Renvoise one of the co-authors with us today to discuss what this book delivers that so many have waited for.   For the uninitiated, Patrick explains Neuromarketing and then continues with: What he and his co-authored have learned in the intervening years since the original book was published. We discuss the considerable research, since the first book, which underpins this work. We ask what, if anything, he learned since 2001 which has surprised the authors? We discuss the famous Neuromap and ask if anything has changed in the  “Neuromap” brain based theory. Renvoise covers three take a ways that every marketer can learn that will change the way they sell and market.  About Patrick Renvoise, Co-Founder & Chief Persuasion Officer of SalesBrain Prior to co-founding SalesBrain Patrick, an expert in complex sales, was in charge of Business Development first at Silicon Graphics then at LinuxCare. While marketing super-computers and multi-million software solutions to some of the world’s most brilliant scientists at NASA, Shell, Boeing, Airbus, BMW, and more, he became fascinated by the human brain. Patrick then started to investigate a scientific model to explain how humans use their brain to make buying decisions. He spent 2 years researching and formalizing the first, 100% science-based PERSUASION model called NeuroMAP™. in 2002 Patrick and his business partner Dr. Christophe Morin co-authored the first book on Neuromarketing and published NeuroMAP™. This proprietary, award winning methodology has been used for the past 16 years to help over 6,000 companies worldwide SCIENTIFICALLY PERSUADE. In September 2018 Wiley published Patrick and Christophe’s second book titled “The Persuasion Code”. Following on the steps of Daniel Kahneman (2002 Nobel prize recipient) and Richard Thaler (2017 Nobel prize recipient) this book reveals the role of the Primal Brain or the Unconscious Brain in the process of PERSUASION (Kahneman named this brain the Fast Brain or System 1). Patrick received a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France). He is currently serving as Chief Neuromarketing Officer of SalesBrain. About SalesBrain SalesBrain, the world’s first neuromarketing agency, uses neuroscience discoveries to radically transform your sales and marketing performance by targeting the decision making part of your customer’s brain.  Using the proprietary NeuroMap™ persuasion model, SalesBrain customers scientifically PERSUADE with research, training and messaging services. Founded in 2002, SalesBrain has helped over 6,000 companies worldwide and has trained over 120,000 executives of 24 different nationalities. Awards In 2008 Patrick received the Vistage “Above and Beyond” speaker award. Vistage is the world’s largest CEO membership organization. In 2009 NeuroMAP™, received the “Next big thing in marketing” award from the American Marketing Association. The 2007 recipients of this award was Youtube. In 2011, 2014 & 2015 SalesBrain received the “Innovation Research Distinction” Award from the ARF (Advertising Research Foundation).

Jenni Aguilar didn't set out to be an expert on the brain but a series of life events coupled with an authentic "Mama Bear" approach to her children provided medium for a personal and professional pursuit to understanding this wonderful organ of the body.  Her natural and disciplined approach to learning and teaching make the conversation fluid, enjoyable and easy to understand...like having a loving and caring Mother talk to you about things you didn't know.    Jenni is also the co-host of The Primal Brain Podcast with Rio Richards!  This podcast dives into all things "Brain" and gives the listeners easy, digestible nuggets of information and experiences they can easily understand and apply to their lives.  We are huge fans and highly recommend it! Love in action is listening to understand, not to react. You can find different mediums to find, listen and subscribe to the The Come to the Table Podcast by clicking here. We are very anxious to hear YOUR feedback at our first jump into this and want to hear the good and bad so we can keep doing the right things correctly and correct the things we are not. Please contact us at sean@thecometothetablepodcast.com for any and all feedback, comments, show suggestions and the like.  You can find us, listen and subscribe on iTunes, Spotify, Google Play Music, TuneIn, Sound Cloud, iHeart Radio and Cast Box. You can also like our Facebook Page  and join our Facebook Group.   As well as follow us on Instagram & Twitter A special thanks to the musical talent of our friend and guest of the show David HaLevy for writing and performing the sound to our intro and outgoing music.  Check out the Ruach Guitar Facebook Page he makes by hand and plays as well as on Instagram.   We are very humbled and grateful for this personal touch to the show and cherish it greatly.   תודה David!

In this episode we announce the NEW website - www.primalbrain.net - where all things Primal Brain live. This includes up and coming announcements about the book, sneak peaks at the cover art for the book (which is bad-ass!) and more. We talk about how the brain actually works - via cumulative electrical wave patterns. It's a weird concept that takes us out of thinking about our brain structure/organ and into thinking about the how the brain functions - coherent electrical signals. It sounds all complicated, but it's fairly simple. And you're still in charge of your own neuroplasticity (sorry, no passes!). 

Many people in the world act as if they are under constant, extreme stress. The Primal Brain is activated by perceived and/or real threats; and what happens physiologically is the same in both instances.  Recognizing we are under this sort of stress because of our human wiring helps us live more peacefully. Work constructively with your own Primal Brain.

In the first episode of the Primal Brain Podcast, you will meet Rio Richards (master's candidate, amazing artist and Jenni's sidekick) and Jenni Aguilar, MHEd, CBFC & Brain Health & Performance Coach. Jenni talks about why viewing the brain through an evolutionary lens is critical to brain health and why brain health is critical in the first place.