"Living a Revenue Culture" podcast

Unlocking the Freedom Factor: How HR Solutions

In this episode of Living a Revenue Culture, Rick McPartlin sits down with Rion Westfall—rocket engineer turned international consultant, gold mine owner, and creator of the Own Your Revenue™ Process.Rion's not just another voice in the business space—he's a pattern-breaker. With decades of experience working across industries and continents, Rion shares the common patterns that stall growth in SMB's and how he's helping companies unlock an average 182% monthly revenue increase through his proven methodology.You'll learn:Why revenue is more than just dollarsHow clarity and culture shape scalabilityThe six customer journey “destinations” you must defineHow personal values create company momentumThe ONE question every business owner must answer

What does it take to build a thriving, purpose-driven business? In this video, Rick McPartlin shares his journey—from growing up in the automotive world to pioneering Revenue Science, a game-changing approach that helps businesses maximize profits, optimize people, and create long-term success.

Ray Just retired after 39 years and 9 months with the law firm Fennemore as an Intellectual Property Litigator. During that time Ray spent over 16 years supporting AZ Tech Council attaining the title of Director Emeritis. AZ Tech Council is the foundation for AZ startups and technology giants like Intel, Motorola, and Avnet. Now Ray is a recently published Author of the AI Judge (a trilogy) which we will get him to talk about. I have known Ray since I moved to AZ over 30 years ago and respect his deep knowledge and generosity to help the business community grow safely.

Joe Has over 25 years' experience growing several businesses in various industries. Today his goal is to help other aspiring entrepreneurs do the same. Through opening doors to new clients, mentoring best practices, or just being a peer advisor for someone he is available to help other businesses grow as well and as co-founder of Nolodex and The Connective he is doing that BIG TIME.

John is that person every CEO is looking for. John will share the details where he starts as a success sales pro, becomes an EVP sales and marketing, a coo, a CEO and today is the President of Growth Plan Partners, a Sales Xceleration partner and a Vistage TA. John is that experienced Sales Consultant to drive sales growth when you need it most. Advisor utilizing the Sales Xceleration platform, which builds a sales engine to create record-breaking growth.

Gerrit believes AI, Business Intelligence and Predictive Analytics are real, they can be your friend and don't have to cost more than you can afford. Gerrit has been launching Data Science solutions for over 7 years in sports media, healthcare technology, and e-commerce, producing real insights from data to make the best possible business decisions based on what the data tells us is real. He has a new company with a cool business model that might help all of us "Live a Revenue Culture".

Ron's mission: work with 10,000 leaders to grow their leadership impact. He produces the Mastery Newsletter and believes we are all trying to master something, and he has recently read the book SmartRev. He gave me some original feedback I want our listeners and those who have read SmartRev to listen to.Ron will share his background which includes leadership, training, coaching and enterprise sales.When I heard Ron link SmartRev learnings from places in the book like diffusion of innovation / BellCurve 2.0 and the communication model I knew Ron needed to be sharing that with this community.Ron is the CEO of Leadskill which helps leaders, and their teams grow through better emotional intelligence impacting personal growth, hiring, business decisions and adding value in the community.Welcome Ron.

Welcome to the Podcast Series dedicated to "Living a Revenue Culture". This is a podcast in our transition phase. Long-term business survival is about creating the maximum profit, and this is only accomplished by a purpose driven people first culture – resulting in wins for ALL. This is in transition because the podcast creator - the Revenue Game has become part of TTI success insights. The Revenue Game is about a Revenue Science based business context to remove the Cost of Chaos making business more successful. TTI is about transforming the people working in the businesses, so the individual is fulfilled personally while supporting the business achieve. The result is max profit and optimized people. Over the coming months this podcast will transition to reflect this new combination.This week the Guest is: Jodi SherwoodJodi is an acknowledged writer, author, entrepreneur, small business owner and communication expert Jodi and I worked together on our SmartRev book. It was my pleasure to experience her empathy, patience, deep research skills and how she combined those things She is a great team member and brings deep skills in storytelling and teaching.Jodi has her own business, where she applied SmartRev while she developed the story and the books voice.

Join Rick as he discusses his new book, Smart Rev!

Living a Revenue Culture" is about living in a Revenue Science™ context and it is organization wide. Andrew has lived organization wide as the CEO of Habits at Work, a Kellogg Professor, a TEDx Speaker, a Vistage speaker, founder of Bratlab, a Fellow of the Faculty of Actuaries, a Chief Wellness Officer, has developed Promise Selling Programs - Promise Selling Academy and is on a mission to make sales the most trustworthy profession on the planet. Yes I forgot he wrote The 11th Habit.Andrew's work is very aligned to "Living a Revenue Culture" and that is why we are going do this as a two-part podcast. So, settle in and Welcome Andrew Sykes

Living a Revenue Culture" is about living in a Revenue Science™ context and it is organization wide. Andrew has lived organization wide as the CEO of Habits at Work, a Kellogg Professor, a TEDx Speaker, a Vistage speaker, founder of Bratlab, a Fellow of the Faculty of Actuaries, a Chief Wellness Officer, has developed Promise Selling Programs - Promise Selling Academy and is on a mission to make sales the most trustworthy profession on the planet. Yes I forgot he wrote The 11th Habit.Andrew's work is very aligned to "Living a Revenue Culture" and that is why we are going do this as a two-part podcast. So, settle in and Welcome Andrew Sykes

Stefanie is Professor @Bryant University, Co-founder @RNMKRS, Forbes #NEXT1000, TEDx Speaker, Author, Sales Trainer, Fitness Geek, X-Firefighter, and a very humble leader.

Coleman may have the best job of all time. He is the Vice President of sales for 72 Chocolate. That may mean that he is responsible for free samples. Coleman has been in various sales leadership roles for 40 years for a variety of different companies in a variety of industries. Coleman and I have been connected for about 6 months and for that whole period I have been trying to figure out how to work together. Shortly after we met when I was explaining the value TTI has reorganized to deliver Coleman gave me a way to think about TTI's work.Coleman looked at the TTI market and compared the TTI strategy of a Human Centric Business model to manufacturing and said, “in manufacturing you try to maximize machine productivity while depreciating the machines on your books.” “At TTI you maximize the organization's profit by appreciating the people.” He was right. Because of thinking like that I ask Coleman to join us to talk about his superpower he developed while leading his groups to success – that is “Servant Leadership” and that will be our focus for the day.1

This is the time of year to reflect and regroup. It is time to be open to the past and to challenge the future. Everyone who knows what "Living a Revenue Culture" means wants to achieve the benefits. Now is the time to decide if you will do the work.

Lee has over the past 25 years founded 7 companies with exits ranging from a few million dollars to well into 9 figures. He has also worked with hundreds of leadership teams in companies ranging in size from 4 employees to over 40,000 employees.I was asked recently if I was aware of a company that had achieved Step 5 in the Revenue Science™ Cost of Chaos model and I said I think so. I was thinking of Able Engineering which was one of Lee's companies. To satisfy my curiosity I read Lee's book “Your Most Important Number” and was then sure I did know of a Step 5 company, which is when I asked Lee to join the podcast.

Park believes your story matters. Especially if you want to grow sales. And attract top talent and ideal buyers. But...if you don't tell your story, who will? Park is ready to help you with that. For 35 years he was in branding, marketing, and sales, preaching and teaching how to be different and distinctive. Today he teaches how to go beyond to share your story with the world with ease and joy. - Park is living an adventure helping leaders like you excel through the stories you tell.

Nicole is recently certified through TTI in SmartRev as a CRO (Chief Revenue Officer). This complements her skills in interpersonal communication, employee development/coaching, decision making and problem solving that will support others to "Live a Revenue Culture". She is working toward an MBA focused on Organizational Leadership. She and her partner recently launched a new company called “Uncovered Revenue” which combines her passion for developing relationships that encourage strong team culture and provide a platform to leverage individual strengths creating a "Revenue Culture".

Tom is a Serial Entrepreneur -Tom and I have been connected through Vistage and just recently realized he was running a very cool new start-up called EngagePro. Tom's skill set is about Successful Relationship Selling, Referral Marketing and Serial Entrepreneur. Tom brings skills and experience from sales, info-tech, leadership, and problem solving together to meet the needs of a market. His passion is helping professionals build a systematic and repeatable process to create new clients, increase sales and build sustainable businesses.

Rick  is currently Healthcare Strategist | Executive Advisor | Board Advisor for Emerging Technology with deep experience in global business, matching money with mission, being an entrepreneur,  creating an unrivaled network of interesting people. For all his personal accomplishments Rick is all about people and making the world a better place.

Brett is currently the Arizona & Northern California Commercial Market Leader at PNC. Brett has wide and deep experience in global business, building teams, being an entrepreneur, has a University of Washington Master's Certificate - The Business of Banking, an MBA from Thunderbird School of Global Management, as well a certificate from University of Washington in Executive Leadership and a Bachelor's from ASU.For all this personal accomplishment Brett is all about his people and his customers. Brett is someone "Living a Revenue Culture".

Brittney is the VP of Partner Services with TTI Success Insights. Before TTI Success Insights she worked in Project Management, Communication and Logistic Consulting and as a Learning Facilitator. Brittney as part of the TTI leadership team has a major role in creating the new TTI strategy and culture to Spark Transformational Experiences throughout the Talent Journey. Brittney works within the whole TTI network of VAAs, MDs and Ideal Buyer organizations. Brittney is someone who helps others transform along the Talent Journey and the result is that People First Culture required to "Live a Revenue Culture".

Stan is a poster child for an enterprise leader of Business Development. He has worked in global manufacturing, the printing industry, enterprise services, healthcare technology and services, started a glass breaking software company and grew an organization for about $60m to over $300m almost overnight. During that time Stan has always focused on building a "Revenue Culture" in every organization he has been part of which is part of the reason for his success.

Dan Kasper is a Passionate, Adaptive Leader, Growth Architect, Lifelong Learner and Adventurer committed to pushing the human race forward. Dan spend 6 years in the Navy Seal team / Special Ops. He has been a CEO, a board member, and to is the General Manager of Instill an organization committed to delivering a Culture Operating System that enables organizations to design, measure, and scale high-performing cultures.

https://www.therevenuegame.com/wp-content/uploads/2023/03/Glossary-022122-Master-1.pdf

Sarah has a background ideal for focusing on "Living a Revenue Culture". Her career started as a Financial Analyst then on to enterprise sales, account executive, director of enterprise business development and of course founding two companies “Traction IQ” and most recently “Proven'. Sarah is an intentional leader, focused on value transfer, based on purpose and passionate about continual improvement of her clients, her business and herself.

Wrapping up 2022 and heading into 2023! Thank you for joining us on our journey to living a revenue culture and we hope to see you all in 2023!

Scott's rich base of experience, spanning the business, technology and marketing worlds coupled with his very bold opinions, has made its mark in local media and speaker circuits. His commitment to excellence was displayed when he won two bronze medals at the Kung-Fu World Championships in China. Scott has developed a LinkedIn Enhancement product called www.mymosttrusted.net. Put simply, it is a software and human driven introductions & referrals machine that helps individuals and organization combine technology, people, and partnerships into their "Revenue Culture".

Jordon Rowse – Is an entrepreneur who Builds Inbound Sales Systems, Channels & High-Performance Teams utilizing Sales Enablement & Automation at an extreme level. Jordon is at the intersection of skill, knowledge, applied technology and charisma. He applies all of this in this century s version of Revenue Generation.

Stephanie describes herself as an experienced consulting and coaching executive who still loves jumping airplanes in order to work with people who care about and want to improve their companies. She guides others to drive results-focused transformational change in complex environments.Stephanie is an Organizational Change Management Practice Leader with ENKI a consulting firm that specializes in “Transformational Change” resulting in stronger companies now and for the long-term. ENKI's superpower is “Helping THE People Change”.You will hear that Stephanie's work deals with an organization's working structure that determines how cultures work and the degree of chaos those cultures work in.

For almost 20 years Tim has been a collaborative higher education leader engaged in large-scale change environments with a track record of building consensus, improving program quality, exceeding goals, and improving efficiencies that create unique opportunities for students. Before Tim's ascending to Higher Ed leadership he seasoned his real-world for-profit experience in various marketing leadership roles both strategic and operational. In addition, Tim is an accomplished conference presenter and author of research and leadership publications.

Kelly is a Certified Conversation Changer she is an expert known for working with Leaders who have a vision for success. Kelly is grounded in Appreciative Inquiry, and has specialized knowledge and tools that foster collaboration, surface new ideas, and boost engagement to help people move forward.Kelly is a speaker, a coach, a consultant and is the co-host of the Doing (good) Business podcast. In her past she delivered value in the world of Brand and B2B Marketing Strategy. After my first meeting with Kelly, I wanted her to join our "Living a Revenue Culture" podcast.

Ryan is the Founder and Managing Principal of OrgLeader where he works with c-suite executives, division presidents and heads of corporate functions to optimize how they lead their organizations, especially when they are confronting uncertainty and risk. Ryan is the author of The Finesse Factor: How to Build Exceptional Leaders in STEM Organizations, is a sought-after speaker, has been featured on NBC TV, Inside Forbes Councils and in a variety of publications including Fast Company, CIO, and Authority, as well as being a contributor to Forbes.

Chris started his career with a bachelor's in industrial engineering so it is natural he has become a leader in digital marketing platforms and services with global 500 clients.  Once he moved into the digital world of websites, social media and content creation he started bringing together individuals, teams, clients and most recently other companies to solve larger and larger business problems and capture today's market opportunities.

Luke is a Transformational Mindset Coach | Keynote Speaker who over 20 years ago started in the mortgage industry and then moved to marketing consultant and fractional CMO. Then almost 15 years ago discovered his true calling as a mentor, Transformational Health Coach, Business Builder and Mindset Coach. He is a frequent speaker who helps individuals and teams to create the necessary shifts in thinking to operate from a framework of self awareness. When I recently met Luke it was clear we needed him on the "Living a Revenue Culture" podcast.

Christine works in the B2B world as a board member, advisor, customer marketing, and digital transformation consultant. Christine's superpower is driving growth based on user experience and customer success. She helps her clients examine their business challenges through a lens of shared curiosity and truth-seeking. Christine is President of “New Business Strategies”, sits on numerous boards, has been a Blogger for The Huffington Post, a Columnist for Forbes.com and has a long list of world class experience.

David is the author of a new book “Revenue Growth Model – Chief Revenue Officer's Guide” which was referred to me by our recent podcast guest Alice Heiman.  As soon as I saw the referral, I recognized David from my work with the Alexander Group from years past.  The Alexander group is one of the elite boutique sales consulting firms in the US and David is a Revenue Growth Advisor there.David has authored two other books, along with articles, and papers delivered to select group of clients.  We will get David to tell you about his book and his work.