Podcast appearances and mentions of patrick renvoise

Patrick Renvoise started his career selling super computers where he explored persuasion as it applied to sales and marketing of enterprise solutions. Over 20 years ago Patrick and his partner founded SalesBrain where he is the Chief Neuromarketing Officer, and they have been pioneering leaders in applying Neuroscience for over 20 years. Today the world is just starting to focus on Persuasion, yet Patrick has been studying and applying the power Neuromarketing and Persuasion for decades. During these two decades he has been a popular global speaker, has done TED talks, written articles and books, become a researcher, consultant and a teacher who pushes all to new and better places.

Sales and marketing teams dedicate their careers to being successful in the art of influencing a buyer's decision, supporting the buying journey, increasing growth, and generating quality clients. But as our guest reminds us today it's not an art but a science. It's the science of how people use their brains to make buying decisions. Patrick Renvoise has been fuelled by discovering the truth behind sales and marketing, to unlock the door to the buyers' brains. He has spent years researching and formalizing a science-based map to help companies worldwide get their message truly understood by the brain of their customers. SalesBrain was born as a pioneer of neuromarketing. A scientific persuasion model that helps companies achieve scientific growth, rapid growth, and proven growth. SalesBrain increases marketing and sales performance by targeting the decision making part of your customer's brain with a unique, award-winning, science-based NeuroMap® We had an epic conversation with Patrick as he dives into supporting the buying journey, executing the buying experience with key components to persuasive communication, and so much more insightful knowledge into the new age of neuromarketing. You won't walk away without remembering a vital piece of information or advice. But first, you have to listen to see what's behind the door.

Today: Neuromarketing is a scientific approach to persuasion. Developed by Patrick Renvoise and Christophe Morin, Ph.D. (who I'll be doing a podcast interview with tomorrow) — and detailed in his book The Persuasion Code — neuromarketing applies principles of neuroscience to appeal to the primal brain. Your primal brain relies on instinct, emotion, and self-interest to make quick decisions. But how do you apply it to your content marketing efforts? Watch the full video here: https://www.youtube.com/watch?v=hoDZu8WLRnEFollow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we'd like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com

The topic of today's podcast is….your brain.Yes, that part of your body that consumes 20% your energy, although it accounts for only 2% of its weight.Your brain, that little engine inside your head that controls your life because as neuroscientist Antonio Damasio said “We are not thinking machines that feel, we are feeling machines that think”.And so, while marketers all over the world keep trying to appeal to the rational side of consumers' brain, relying on surveys, market research and web analytics, a relatively new science is quickly gaining momentum telling us that pretty much everything we know about persuasion is wrong.This new science is called neuro marketing.My guest of today Patrick Renvoise is an award winning author and speaker who co-founded SalesBrain as Chief Neuromarketing Officer. SalesBrain, the world's first neuromarketing agency, uses neuroscience discoveries to radically transform sales and marketing performance by targeting the decision making part of customer's brain: their primal, unconscious brain. After two years of research, he developed the first 100% science-based persuasion mode lcalled  NeuroMAP . He is the authos of the books "Neuromarketing: Understanding the buy buttons in your customers' Brain".  and of "The Persuasion Code: How NeuroMarketing can help you Persuade Anyone, Anywhere, Anytime." which we will discuss in details today.

As agency owners, we are constantly searching for new ways to harness the power of persuasion and trigger an audience’s buy-button on behalf of our clients. Understanding what’s happening inside the consumer’s head and what drives their behavior is where that effort begins. We’ve always worked to understand how audiences in the past, but what if we could leverage data and science to crack the code and target the decision-making part of a prospect’s brain? As a neuroscientist and an agency owner, my guest Patrick Renvoise bridges the gap between science and marketing so agency owners can understand what makes different audiences tick. He has taken an entirely new approach to persuasion that enables agency owners to better recommend marketing solutions to their clients by explaining the science behind them. It is one of the many reasons Patrick co-founded SalesBrain, the world’s first neuromarketing agency, where he currently serves as the Chief Persuasion Officer. In this episode, we’ll explore the science behind human decision-making and how we can harness that for our agencies and our clients. A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: How the brain reacts to persuasion The role of the primal brain in decision making, and how to reach it The six stimuli of the primal brain and how to leverage them in your work Why logical and emotional messaging is not enough to impact your customer’s decision How to position your agency against all of the other agencies in the landscape

The Certified Persuasion Professional (CPP) program is providing opportunities for senior-level executives to gain a unique body of knowledge based on neuroscience. In this episode,  Adam Torres and Patrick Renvoise, Chief Neuromarketing Officer and Co-Founder at SalesBrain, explore how the CPP program is preparing consultants and executives.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/

Back with us once again is Vistage member Patrick Renvoise, Chief Neuromarketing Officer and Co-Founder of SalesBrain. Normally, Patrick is traveling the globe teaching people about how the brains of customers work, and he has trained over 200,000 executives to be more persuasive. Lately, however, he has had plenty of time to think about how the science of human persuasion is relevant in the evergrowing virtual world. The effectiveness of remote selling has not yet been proven, and Patrick’s research is revealing that virtual encounters can be a severely limited form of communication. To many people, Zoom is brand new, and we have not yet mastered the art of capturing our audience’s attention within this medium. Due to the way our brains process information, Patrick suggests a few unique communication rules when using platforms such as Zoom. The human brain isn’t used to digital lag, and even in the best conditions, video conferences can cause our attentiveness to drop rapidly. Zoom calls require powerful visuals and carefully structured variation in events in order to be most effective. In his ubiquitously relevant interview, Patrick explains how to strengthen your video conference tool kit in order to keep an audiences’ attention in a virtual space. We've built a special collection of 20 minute interviews from members of Provisors and Vistage speakers. To see the directory and choose an interview visit ExitCoachRadio.com Are you and your Company Transition-Ready? Click Here for a free report & assessment!

Patrick Renvoise, Co-Founder of SalesBrain and co-author of "The Persuasion Code", shares more interesting research and insights as to how we are persuaded to make decisions and why you need to know about it.

Host Paul Petersen on CRM Radio interviews Patrick Renvoise, co-author of The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime and president and co-founder of SalesBrain the original neuromarketing agency.  Paul and Pat discuss the research behind the current book (September of 2018) and the book that started it all, Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain.  ----more----Patrick reveals why traditional thoughts into a buyer’s preference for a product is based on false research and how the Persuasion Code can be used by anyone to increase revenue if they understand the basic principles.  For instance: There is solid research, clinical research, not hunches or opinions behind the current book's recommendations for sales and marketing tactics that win Selling isn't about pushing features and benefits, it's about asking questions to diagnose the prospect's problems There are only three stages of selling: Diagnosis, Selling and educating Educating helps the competitor as much as you the salesperson Selling without diagnosis is the surest way to fail Diagnosis should take up 80% of the discussion with the prospect Diagnosis of the pain is the first step in the sales process, without you will lsoe more than you win About the Persuasion Code The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime is available from all fine booksellers. This book, published by Wiley, was written by Dr. Christophe Morin and Patrick Renvoise and focuses on influencing your audience with the use of brain sciences. Get on the cutting edge of neuroscience from a book written by the team behind the world’s first neuromarketing agency. In the book, the authors introduce NeuroMap, a scientific, yet simple model to develop better marketing and sales messages. Aside from marketing and sales, the strategy of persuasion introduced covers both business and personal success. Some of the main concepts include: the dominance of the Primal Brain over the Rational Brain in buying decisions; the only 6 stimuli that always trigger a response; scientific ways to optimize your content and message delivery. Applying neuroscience to persuasion is an aspect of marketing and advertising every professional should understand. CEOs, VPs, and professionals can all benefit from The Persuasion Code as it touches on brain-based principles for consumer, media, sales, and advertising. Dr. Christophe Morin has been recognized for nearly ten years as a leading researcher and authors in the field of neuromarketing and media neuroscience. Dr. Morin is also a professor of Media Psychology for Fielding Graduate University. Patrick Renvoise is a foremost expert in complex sales. In a previous book release, Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain, the authors started the field of neuromarketing. Dr. Christophe Morin and Patrick Renvoise, sold over 200,000 copies and the book was translated in 12 languages. Since 2002, this book has been the go-to text for customers looking to use revolutionary sales and marketing practices. The company behind The Persuasion Code is SalesBrain, the world’s first neuromarketing agency. Founded in 2002, the company has helped over 600 clients close more business by researching, learning and improving thousands of sales presentations, ads, websites, brochures and more. SalesBrain has worked with over 120,000 executives (including 18,000 CEOs) around the world and delivered over 3000 private workshops to professionals, and marketers around the world. The Persuasion Code is a culmination of 16 years of research and constant interactions with executives and professionals looking to stay on the cutting-edge of marketing and sales excellence.  ___________________________________________ CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel.  GoldMine is the sponsor of CRM Radio.

Patrick Renvoise, Co-Founder of SalesBrain and co-author of "The Persuasion Code", shares more interesting research and insights as to how we are persuaded to make decisions and why you need to know about it.

Traditional marketing research methods wont help you to create a captivating and persuasive marketing message or sales pitch. To know how to create them listen to this podcast on the book "The Persuasion Code" by Christophe Morin and Patrick Renvoise

Patrick Renvoise’s new book, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, was just released. It’s been 16 years since Patrick Renvoise published his first book on neuromarketing, which took the business world by storm. Interviewed by John Golden, Renvoise shares information about neuromarketing and persuasion in this expert sales interview.

   CRM Tips from Two Pros - Paul Petersen and Stacy Gentile Host Paul Petersen talks with GoldMine CRM, CMO Stacy Gentile about the tips and pitfalls of CRM use and Implementation. They look back to guests like Jay Baer, Gene Marks, Patrick Renvoise, Jill Konrath, Todd Cohen, Chad Pollitt , Shari Levitin and others to discuss the take-away tips about sales in general and CRM usefulness for sales and management.   For instance: ----more---- Why management shouldn’t look at CRM as a policing tool Why salespeople have to be honest with themselves about forecasting and the CRM tool helps How to make the CRM tool more useful Why a CRM tool makes ordinary salespeople better Why the CRM tool must be customized for your business It’s all about the data and that comes from the custom fields Why lead attribution is difficult to pin down Regardless of AI advances, the human point of data entry is important CRM Radio is hosted by Paul Petersen and the sponsor is Goldmine CRM broadcast on the Funnel Radio Channel.

About 17 years ago, a new branch of marketing called neuromarketing hit the sales world. It was an exciting idea that promised to change the foundation of marketing. Interviewed by John Golden, Patrick Renvoise discusses the impact that neuromarketing has made, and how it can be taken to the next level.

Host Paul Petersen on CRM Radio interviews Patrick Renvoise, co-author of The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime and president and co-founder of SalesBrain the original neuromarketing agency.  Paul and Pat discuss research behind the current book (September of 2018) and the book that started it all, Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain.  ----more---- Patrick reveals why traditional thoughts into a buyer’s preference for a product is based on false research and how the Persuasion Code can be used by anyone to increase revenue if they understand the basic principles.  About the Persuasion Code The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime is available from all fine booksellers. This book, published by Wiley, was written by Dr. Christophe Morin and Patrick Renvoise and focuses on influencing your audience with the use of brain sciences. Get on the cutting edge of neuroscience from a book written by the team behind the world’s first neuromarketing agency. In the book, the authors introduce NeuroMap, a scientific, yet simple model to develop better marketing and sales messages. Aside from marketing and sales, the strategy of persuasion introduced covers both business and personal success. Some of the main concepts include: the dominance of the Primal Brain over the Rational Brain in buying decisions; the only 6 stimuli that always trigger a response; scientific ways to optimize your content and message delivery. Applying neuroscience to persuasion is an aspect of marketing and advertising every professional should understand. CEOs, VPs, and professionals can all benefit from The Persuasion Code as it touches on brain-based principles for consumer, media, sales, and advertising. Dr. Christophe Morin has been recognized for nearly ten years as a leading researcher and authors in the field of neuromarketing and media neuroscience. Dr. Morin is also a professor of Media Psychology for Fielding Graduate University. Patrick Renvoise is a foremost expert in complex sales. In a previous book release, Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain, the authors started the field of neuromarketing. Dr. Christophe Morin and Patrick Renvoise, sold over 200,000 copies and the book was translated in 12 languages. Since 2002, this book has been the go-to text for customers looking to use revolutionary sales and marketing practices. The company behind The Persuasion Code is SalesBrain, the world’s first neuromarketing agency. Founded in 2002, the company has helped over 600 clients close more business by researching, learning and improving thousands of sales presentations, ads, websites, brochures and more. SalesBrain has worked with over 120,000 executives (including 18,000 CEOs) around the world and delivered over 3000 private workshops to professionals, and marketers around the world. The Persuasion Code is a culmination of 16 years of research and constant interactions with executives and professionals looking to stay on the cutting-edge of marketing and sales excellence.  ___________________________________________ CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel.  GoldMine is the sponsor of CRM Radio.    

Patrick Renvoise, Co-Founder of SalesBrain and co-author of "The Persuasion Code", shares interesting research and insights as to how we are persuaded to make decisions and why you need to know about it.

Could ethically “hack” the minds of your customers and prospects to persuade them to take action? It’s not some kind of magic or marketing trick. I’m talking about triggering a response in someone by triggering a response in their primal or reptilian brain. Patrick Renvoise of Salesbrain.com is a neuromarketing specialist, he’s the author of his recently released book - The Persuasion Code, and his TEDx talk has more than 140,000 views. Patrick argues that we basically have two systems competing in our head. Our 500 million year old primal brain, and our more modern rational brain. And however rational we think we are, it’s that ancient, self-centered, emotional, visual, primal brain that really drives decision making. Click here to download Patrick’s modern marketing techniques to ethically make more sales by stimulating your customers' primal brain from this episode. In this episode, you’ll learn how, as entrepreneurs, marketers, and side hustlers, we can tap into that ancient “buy button” to be more persuasive. Tune in to hear how to more clearly explain the value proposition, and ultimately make more sales and grow your business. Patrick breaks down the 6 stimuli that matter to the primal brain, and how you can work your marketing techniques around these “triggers”, which are: Personal – Patrick explains how certain words in your sales copy can trigger a person’s “Buy button” and stimulate the response you’re aiming for. Contrast – He explains why it’s important to show customers a contract between you and your competitors, and how you can do this in your industry. Tangible – He explains why you should be using marketing information that a 4-year old would understand, and how using a story can impact our reptilian brains. Visual – “Around 90-95% of all brain activity it about processing images,” Patrick said. He explains how you can use images to make a more powerful impact than the written or spoken word. Beginning and End – By design, we remember more about the beginning and end of a conversation, film, book, and so on, so understanding the importance of writing a compelling hook and call-to-action can make a difference in sales conversions. Emotional – We make decisions based on our emotions, then rationalize them later. He explains how to tap into your customer's emotional responses. Tune in to hear Patrick explain the 6 stimuli of the reptilian brain you need to be aware of, his Pain/Claim/Gain/Brain framework for crafting effective emails, marketing materials, sales copy, etc, and how you can apply these techniques in your business to ethically make more sales.

Today’s podcast is the second episode of our two-part series focused on The Persuasion Code, a new book co-authored by Christophe Morin and Patrick Renvoise. We're joined this time by Patrick, co-founder and Chief Neuromarketing Officer at SalesBrain. Along with Christophe, Patrick is also the co-author of what is likely the first book about neuroscience in marketing, Neuromarketing: Understanding the "Buy Button" in Your Customer's Brain. Prior to co-founding SalesBrain, Patrick was in charge of business development at Silicon Graphics, and then at LinuxCare. He soon developed a fascination with the human brain and began investigating a scientific model to explain how people make buying decisions. Patrick spent two years researching and formalizing the first 100% science-based persuasion model called NeuroMAP™, a proprietary, award-winning methodology that has been used by over 6,000 companies worldwide. In this episode, Patrick shares the major drivers of human behavior that all marketers should understand. Listen in to learn what's at the core of our decision-making, how to alleviate common pain points for customers, and what companies can do to ensure they're communicating their value propositions as effectively as possible. You can find show notes and more information by clicking here: http://bit.ly/2xF1x6p 

Welcome to the first of a two-part series that will focus on the new book, The Persuasion Code, co-authored by Christophe Morin and Patrick Renvoise. Today we’re speaking with Christophe, who serves as the CEO and Chief Pain Officer at SalesBrain. With a Ph.D. in Media Psychology and over 30 years of marketing and business development experience, Christophe was formerly the Chief Marketing Officer for rStar Networks—a public company that developed the largest private network ever deployed in US schools. He also previously worked as VP of Marketing and Corporate Training for Grocery Outlet Inc, the largest grocery remarketer in the world. In this episode, Christophe shares his expertise on understanding and predicting consumer behavior using neuroscience. Listen in to learn what it takes to create convincing campaigns and what makes marketing messages really stick. You can find show notes and more information by clicking here: http://bit.ly/2xz7kdx 

The Persuasion Code by Patrick Renvoise & Dr. Christophe Morin Today is a special day because within the last 24 hours the sequel to the most important business book in the past 95 years has been published.  Not since Scientific Advertising by Claude C. Hopkins, has the business book, Neuromarketing, Understanding the Buy Buttons in your Customer Brain, which sold 200,000 copies, changed the way we market and sell.  This is a book that launched hundreds of consultancies, created thousands of articles, numerous me-too books and changed marketing direction efforts for thousands of companies.  The sequel, long awaited and anticipated is “The Persuasion Code.”  We have Patrick Renvoise one of the co-authors with us today to discuss what this book delivers that so many have waited for.   For the uninitiated, Patrick explains Neuromarketing and then continues with: What he and his co-authored have learned in the intervening years since the original book was published. We discuss the considerable research, since the first book, which underpins this work. We ask what, if anything, he learned since 2001 which has surprised the authors? We discuss the famous Neuromap and ask if anything has changed in the  “Neuromap” brain based theory. Renvoise covers three take a ways that every marketer can learn that will change the way they sell and market.  About Patrick Renvoise, Co-Founder & Chief Persuasion Officer of SalesBrain Prior to co-founding SalesBrain Patrick, an expert in complex sales, was in charge of Business Development first at Silicon Graphics then at LinuxCare. While marketing super-computers and multi-million software solutions to some of the world’s most brilliant scientists at NASA, Shell, Boeing, Airbus, BMW, and more, he became fascinated by the human brain. Patrick then started to investigate a scientific model to explain how humans use their brain to make buying decisions. He spent 2 years researching and formalizing the first, 100% science-based PERSUASION model called NeuroMAP™. in 2002 Patrick and his business partner Dr. Christophe Morin co-authored the first book on Neuromarketing and published NeuroMAP™. This proprietary, award winning methodology has been used for the past 16 years to help over 6,000 companies worldwide SCIENTIFICALLY PERSUADE. In September 2018 Wiley published Patrick and Christophe’s second book titled “The Persuasion Code”. Following on the steps of Daniel Kahneman (2002 Nobel prize recipient) and Richard Thaler (2017 Nobel prize recipient) this book reveals the role of the Primal Brain or the Unconscious Brain in the process of PERSUASION (Kahneman named this brain the Fast Brain or System 1). Patrick received a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France). He is currently serving as Chief Neuromarketing Officer of SalesBrain. About SalesBrain SalesBrain, the world’s first neuromarketing agency, uses neuroscience discoveries to radically transform your sales and marketing performance by targeting the decision making part of your customer’s brain.  Using the proprietary NeuroMap™ persuasion model, SalesBrain customers scientifically PERSUADE with research, training and messaging services. Founded in 2002, SalesBrain has helped over 6,000 companies worldwide and has trained over 120,000 executives of 24 different nationalities. Awards In 2008 Patrick received the Vistage “Above and Beyond” speaker award. Vistage is the world’s largest CEO membership organization. In 2009 NeuroMAP™, received the “Next big thing in marketing” award from the American Marketing Association. The 2007 recipients of this award was Youtube. In 2011, 2014 & 2015 SalesBrain received the “Innovation Research Distinction” Award from the ARF (Advertising Research Foundation).

Dr. Linda Sharkey and Morag Barrett, co-authors of The Future-Proof Workplace, share their views on how the industrial revolution left us with the broken and toxic workplaces we see today. Virtual enterprises and aspirational millennials do not thrive under command-and-control leadership. Linda and Morag talk about how a culture of curiosity, learning, diversity, growth, and purpose can future-proof the workplace to lend purpose and power to individuals and teams.   Key Takeaways [5:40] Linda explains that the rules of industry were designed for an era with different values and beliefs, such as the belief that people need to be controlled and managed to achieve their goals. The manual manufacturing environment is replaced by automation. ‘Command and control’ is still seen in the office. Linda would rather see ideas put in place to help people be the best they can be, and contribute fully. [9:59] Linda comments on command and control. She considers the pressure to produce and sell, which has been present since the Great Recession, causes leaders to revert to the default style of command and control to meet high-pressure deadlines. [16:09] Linda says more books are written on leadership than any other topic. Leadership has been an issue for thousands of years. The style of leadership that is engaging, focused on development and on the individuals you are leading, with heart, has always been successful. People have tolerated command and control, but changed conditions and technology have made it unsustainable for this century. [17:41] Linda considers how current massive changes may cause us to step back and ask how can we really get to that place we’ve all been talking about for the last 50 years, of belonging, of diversity, with a culture that values people, and makes them feel they can participate and innovate, and feel appreciated. Things will never be as they were in the 1960s, so embrace the change and transform along with it. [20:11] Morag studied authors Christophe Morin, Sebastian Junger, and Robin Dunbar for her first book, on the importance of professional relationships. Technology gives us an illusion of connection, but social media friends are not friends to call on in an emergency. The neuroscience of what makes us human — how we work together, is important. Morag cites Daniel Pink on autonomy, mastery, and purpose. [23:02] Linda stresses the importance of purpose. Purpose needs to be the rallying cause. People get much more excited about what they’re doing, when thinking from a purposeful perspective. Deep down, people do want to help other people, and want to make and do things that will make a difference and leave a legacy. [24:56] Connection and empathy are basic principles. Morag suggests pausing to check in, and connect, before you dive into the project. Relationships are critical to success in the 21st century. Linda says technology gives us information very quickly, but the emotional connection, and feeling of a relationship is what makes a difference to people. Google research shows that the best teams care about each other. [34:18] Morag says leaders today need to have these conversations: what culture do we have on this team, what are our rules of engagement, and how are we working together? Start creating a language and framework that effects change, at your level of influence, if you are not in the C-suite. There will be a ripple effect to the rest of the organization. [39:17] Deal humanely with people that don’t produce. But saying that a certain percentage will be cut is toxic. Look at your strategy, and look at your people. Who has the skills now to move the strategy forward, who needs development, and who would work better in another area, or at another company? Keep the workforce vital, to deliver on the strategy. Dump the rules, and grow people with the company. [43:49] Morag shares case studies. They helped someone pivot from the mindset of a treadmill career track to a portfolio career, where the same skills performed a different role, and provided empowerment and fulfillment. Linda and Morag helped a team move past the way it has always been done, to an innovative, influential solution. Linda and Morag helped an organization find hidden talent in-house. [47:18] Linda shares a cultural transformation story of a Canadian division of a global company. With six months of serious effort, they really changed how leadership acted, and how they were interacting with the company. They measured the results with psychometric tools. Over a year, they were able to turn the culture around to become a star division in the company. Use science, not hunches, to make changes.   Book: The Future-Proof Workplace: Six Strategies to Accelerate Talent Development, Reshape Your Culture, and Succeed with Purpose, by Linda Sharkey, PhD. and Morag Barrett Website: FutureProofWorkplace.com For a special 40% discount on the book. Website: LindaSharkey.com Website: SkyeTeam.com Twitter: @TheLindaSharkey Twitter: @SkyeMorag Twitter: @SkyeTeam LinkedIn: Linda D. Sharkey LinkedIn: Morag Barrett Facebook: The Linda Sharkey Facebook: Skye Teamn   Bio Dr. Linda Sharkey is the author of The Future-Proof Workplace and a trusted transformational expert, author, speaker, and global leadership development coach. Through her programs and no-nonsense approach, she helps create high-potential leaders and shapes company culture. Linda has deep experience working with Fortune 50 companies, and held senior human resource executive positions at Hewlett-Packard and at GE Capital. Her co-authored book Winning With Transglobal Leadership was named one of the top 30 best business books for 2013. Dr. Sharkey is a founding member of the Marshall Goldsmith Group, and an inspiring keynote speaker at many global events, including the Global HR Academy with the Conference Board and the World Human Resources Development Conference, where she was honored with the “Super Women Achievement Award.”   Bio Morag Barrett is the author of The Future-Proof Workplace and Cultivate: The Power of Winning Relationships. She is also the founder and CEO of SkyeTeam, an international HR and leadership development company. With a background in corporate banking, Morag brings a pragmatic perspective to her work with forward-thinking organizations, from start-up to FTSE 100 and Fortune 100 companies. She is a regular contributor to Entrepreneur.com, CIO.com, and the American Management Association. Prior to founding SkyeTeam, Morag held leadership positions at Level 3 Communications, and NatWest Bank where she advised international organizations on their corporate strategy and growth plans. Originally from the UK, she has experience working with more than 3,000 leaders in twenty countries on four continents.   Books Mentioned in This Episode Insight: Why We’re Not as Self-aware as We Think, and How Seeing Ourselves Clearly Helps Us Succeed at Work and In Life, by Tasha Eurich Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain, by Patrick Renvoise and Christophe Morin Tribe: On Homecoming and Belonging, by Sebastian Junger How Many Friends Does One Person Need?: Dunbar's Number and Other Evolutionary Quirks, by Robin Dunbar Cultivate: The Power of Winning Relationships, by Morag Barrett Drive: The Surprising Truth about What Motivates Us, by Daniel Pink "The Five Keys to a Successful Google Team," Google work article by Julia Rozovsky Influence: The Psychology of Persuasion, by Robert Cialdini Thinking, Fast and Slow, by Daniel Kahneman Reinvention Roadmap: Break the Rules to Get the Job You Want and Career You Deserve, by Liz Ryan The Future of Management, by Gary Hamel The Fifth Discipline: The Art & Practice of The Learning Organization, by Peter M. Senge

Co-hosts Jan Rutherford and Jim Vaselopulos interview Dr. Christophe Morin, CEO and Chief Pain Officer at SalesBrain. With over 30 years of experience in marketing and business development, Christophe is passionate about understanding and predicting consumer behavior using neuroscience. He is an expert on the effect of advertising on the brains of adolescents and young adults. Christophe discusses with Jan and Jim the prime role of emotion in individual motivation, how neuromarketing draws upon the science of neurological testing, and the six factors you can stress to create emotion that works for your product. Listen in to learn principles of ethical neuromarketing, and steps you can take to become more effective in persuasion for the greater good.   Key Takeaways [6:11] Neuroscience data doesn’t rely on what customers say, but on the ability to read their nervous system and brain blood flow. Most of this information is not consciously available. [10:01] Dr. Morin explains how the System One brain system communicates with the System Two brain system and how that relates to advertising. [12:55] Find out about the up-and-coming field called neuroleadership. [16:17] How can neuromarketing improve the world? [20:55] What are the six ways to create the bottom-up effect? [35:22] The Neuromarketing Science and Business Association created a code of ethics, now used widely by the neuromarketing industry. [37:17] How neuromarketing is somewhat a natural progression of marketing. [43:55] People who are willing to show up, look at themselves, work, rehearse, and practice, are those who ultimately can acquire and perfect skills they may not have had when they began. [45:58] We’re scratching the surface of this big question: What is the ultimate effect of media on us?     Books Mentioned on the Show Thinking, Fast and Slow, book by Daniel Kahneman Selling to the Old Brain: How New Discoveries In Brain Research Empower You To Influence Any Audience, Anytime, book by Patrick Renvoise and Christophe Morin The Paradox of Choice: Why More Is Less, book by Barry Schwartz   Bio Dr. Christophe Morin, CEO and Chief Pain Officer of SalesBrain, has over 30 years of marketing and business development experience. Before joining SalesBrain, Christophe was Chief Marketing Officer for rStar Networks, a public company that developed the largest private network ever deployed in U.S. schools. Previously, he was VP of Marketing and Corporate Training for Grocery Outlet Inc, the largest grocery remarketer in the world. Christophe has received multiple prestigious speaking awards from Vistage International and Great Mind Research Awards from the Advertising Research Foundation (ARF). Christophe holds a BA in Marketing, an MBA from Bowling Green State University, an MA and a PhD in Media Psychology from Fielding Graduate University. He is an adjunct faculty member of Fielding Graduate University where he teaches a Masters/PhD course he created called “The Psychology of Neuromarketing”. He is also a board member of the Neuromarketing Science and Business Association (NMSBA)   Website: www.salesbrain.com

Join us as we explore neuromarketing wih Patrick Renvoise. Patrick has a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France) and he is currently serving as Chief Neuromarketing Officer and Co-Founder of SalesBrain.Neuromarketing is the next evolution of tools to improve the effectiveness of influencing messages. SalesBrain is the first neuromarketing agency with a scientific persuasion model that helps companies capture, convince and close more customers. SalesBrain increases marketing performance by targeting the decision making part of your customer's brain with a unique, award-winning, science-based NeuroMap

Tom Hopkins carries the standard as a master sales trainer and is recognized as the world's leading authority on selling techniques and salesmanship.Over 4 million people on five continents have attended Tom's high-energy live seminars. Tom personally conducts 30+ seminars each year traveling throughout the United States, Canada, Europe, Australia, New Zealand, Singapore, Malaysia, China, and the Philippines. He is the author of 17 books, including “How to Master the Art of Selling™,” which has sold over 1.6 million copies worldwide. This mega-selling book is considered a must-have reference guide for top selling producers in every field of sales. He has also authored three selling-skills books in the popular “…for Dummies®” series Mark Fischer co-creator of the SmartTek Systems personal security app and an electronic security industry veteran with an extensive technical background in hardware and software application development. His specialties include central station technology integration and communications, mobile GPS, M2M communications and applications, security software development, and emerging technologies Patrick Renvoise Co-Founder & Chief Neuromarketing Officer SalesBrain . Patrick spent 2 years researching and formalizing a science-based persuasion model-the NeuroMAP™. This proprietary methodology has been used for the past 12 years to help over 6,000 companies worldwide scientifically CAPTURE, CONVINCE AND CLOSE more business