Podcasts about salesbrain

Today we're visiting the beautiful seaside township of St Raphael, nestled in the French Riviera to catch up with our guest the Happy Brains' founder, Neuro Couple's creator and author Dr. Thomas Trautmann.   Thomas has a real passion for people and their brains, a bit like a zombie.   Driven by people's smiles, he enjoys life with his family, pets, horses, and friends. He speaks fluently English, French, and German, and started his career as a Computer engineer and wrote his Ph.D. thesis Working and improving an Artificial Neural Networks model.   So TEAM you may rightly guess where this conversation is heading, but there is a twist.   After a while he moved towards the "dark side", towards marketing and sales, wanting to be closer to the decision maker: the client.   Thomas has worked for major companies like HP, Bosch, AOL, Steelcase as well as smaller ones before founding his first company.   His scientific as well as marketing, sales, and strategy knowledge allowed him to get certified as a Neuro Marketing instructor with SalesBrain.   The more he read and studied about the decision processes in the human brain the more he noticed the differences between the male and female brains.   After two years of data collection and compilation Thomas launched the Neuro Couple concept and published his first book: "Is there a Brain in Your couple?"   With the driving force behind efficient marketing, sales, strategy, and relationships being Persuasion, Thomas is now leading ethical Persuasion Strategies and Techniques.   TEAM, Thomas speaks a lot in his work about understanding the differences between the male and female brains and how we can leverage the latest neuroscience to strengthen our marriage and business leadership. Visit our website to access the guest links, full transcript, and episode notes. - Coaching 4 Companies

ChatGPT is the artificial intelligence talk of the town, and Jan and Jim have experimented with it for a few months and share the questions they asked it, and the responses ChatGPT provided. They discuss how ChatGPT can be a game-changer for leaders to spend more time doing what they do best - develop relationships and exercise judgment. Listen in for how AI can be a new tool in your toolbox, and its potential as a leadership enhancer.  https://bit.ly/TLP-348   Key Takeaways   [1:38] Jan and Jim give a big shoutout to their friend Greg Hinc of County Cork, Ireland. He wrote that he started listening to The Leadership Podcast at about Episode 150, then he went back and listened to them all. He comments on their social media posts. He's talked a lot about how much he's learned and gained from it, which means a lot to Jan and Jim. There's a little gift coming to Greg. [2:34] If you have listened to every episode like Greg, then Jan and Jim would love to hear from you, as well. [4:07] Jim's friend, Jim Mirochnik of Halock Security Labs, introduced him three months ago to ChatGPT, an artificial intelligence chatbot. After five minutes of interaction, Jim was as excited as when he first learned of the world wide web in 1992. Jim asked ChatGPT a variety of questions and he got back usually well-written answers. [5:33] To test ChatGPT on a task a human probably couldn't do quickly, Jim asked it, “Write a Java computer program that will take the input of two people's names and an adjective describing their relationship and create a poem written in Iambic Pentameter.” Within seconds, it wrote a Java program that was pretty close to being exactly what Jim had asked for. [6:17] Jim clarified his question and ChatGPT gave him a better result. Then Jim asked it to write the program in Python and it instantly supplied the Python code on half a sheet. It gave a more concise answer than a human coder might have given and it was good code. [7:01] Jim and Jan share some questions he asked and the answers from ChatGPT from about three months ago. [7:14] Q. Write a 500-word essay on leadership. The answer came in about 35 seconds and it was amazing. Then Jim asked, “How many words is that essay?” It said 532. Jim asked why it went over. It said leadership is a complex topic and hard to explain. [7:54] This morning Jim asked it the same question: Write a 500-word essay on leadership. ChatGPT has gotten a lot busier, with more users. The response today took six minutes. It was very well written again and similar to the first response but it was much more concise at 372 words. ChatGPT is having a deep impact on university students and the way they study. It is a fantastically useful and powerful tool. [8:53] Jan hears people afraid that ChatGPT will take their job. He recently demoed ChatGPT to a CEO. When the CEO asked, Why are there silos developing in my organization? It gave these answers: Lack of communication/collaboration, competition for resources, different goals and priorities, silos created by structure, or resistance to change. That gave Jan and his client five things to explore together. [10:56] If you only had pliers before, now you have a vice grip. What sticks out for Jan is that he has to ask it very good questions and then, exercise his judgment and decide what to look at. [11:27] What Jan did with his CEO client was look at different goals and priorities. They have a retreat planned where each attendee will bring a list of five important priorities and will make sure everyone is clear on roles and responsibilities and where there is overlap. Jan — not ChatGPT — will facilitate the discussion. Jan sees it as an awesome tool. [12:03] Some people get better and quicker responses than others when searching on Google because they know how to ask questions the right way for good search results. That skill is super important with ChatGPT. You get better by practicing and using it. [12:45] There are some things that it can do quickly that might take weeks for a human to do. Jim asked, What are the top five themes articulated in The Leadership Podcast? [13:41] ChatGPT answered, “As an AI language model, I don't have personal opinions but I can provide you with an overview of some of the most commonly discussed themes on The Leadership Podcast, based on the content available on their website and podcast. Here are five possible themes: Leadership …, personal development, team dynamics, innovation and disruption, business and industry insights.” [14:27] ChatGPT took about a minute to make that analysis. It had indexed and searched the entire site for The Leadership Podcast, so it knows about it. Jim had asked it the same question two months ago before it was able to search websites. Now it can. Its functionality is increasing at a geometric pace. [15:16] ChatGPT is a fun, powerful tool, and its answers are exceptionally well done. Another question was, Can you measure leadership? It came up with a similar answer to a discussion with guest Sarah Wirth - The Leadership Podcast Episode 351. [16:28] Jan asked ChatGPT When I interview Jim Vaselopulos from Rafti Advisors for my podcast, what should I ask him? ChatGPT responded, “As a business strategist and leaders consultant, Jim is able to provide valuable insights on various topics related to business management leadership. Here are some questions to ask during the interview. …” [16:51] “ … How has the COVID-19 pandemic impacted business strategies in leadership and how can organizations adapt to these changes?”, “Can you share a memorable experience from your career that taught you an important lesson about leadership?”, “What inspired you to become a strategist and leadership consultant?” [17:22] “Can you share a particularly successful project you had with a client and what made it successful?” These are good generic questions. They provide a good starting point. Jim cites Atomic Habits, by James Clear. If you want to run, start by putting your shoes on. Then you generally follow through. ChatGPT is a tool to help you jumpstart a report or analysis. It can help you get moving. [18:53] Jan is working with an organization with five good values that has not articulated its values into observable behaviors. One of the values is accountability. Jan asked ChatGPT, What three observable behaviors would you assign to the value of accountability? ChatGPT's response was, “Honesty and transparency, reliability and follow through, adaptability and continuous improvement.” [19:26] Under “continuous improvement,” ChatGPT added, “They take feedback constructively, they recognize mistakes or failures can be opportunities for growth and learning, they're willing to adjust their approach …” Jan asked if you, the listeners, know what the values mean in your organization? Don't follow a robot blindly, but ChatGPT gives a great starting point for a discussion on values. [20:25] Jan says, oftentimes, those [company] values are ambiguous, the culture is by default, and the values and standards cannot be upheld because there's no agreement on what they mean. There's no common vocabulary. That's something every organization could do today. Look at your values and agree on behaviors to associate with them. Can we be more clear on what we want our folks to do? [21:12] Three years ago, Jim and Jan were asked to go out to the Air University in Montgomery, Alabama. They gave a speech summarizing The Leadership Podcast and the guests they had interviewed and the overarching theme they could find. One of the themes that still continues since then was curiosity. The most successful leaders had the trait of being curious. ChatGPT didn't come up with that! [21:59] The Leadership Podcast is about curiosity. Learning to use a tool like ChatGPT is about being curious. What are you curious about? [22:28] Jan asked When I interview Jan Rutherford from Self-reliant Leadership for my podcast, what should I ask him? ChatGPT responded “Can you tell us a bit about your background, how you became interested in self-reliant leadership?” and “What are the key traits and characteristics of self-reliant leaders?” It didn't ask a single COVID-19 question, ask about stories or mention entrepreneurs. [23:06] ChatGPT had picked up on those topics on Jim's website, not on Jan's. There were relevant questions for each Jan and Jim from their websites. [23:18] Another question for Jan was “Are there any common misconceptions or misunderstandings about self-reliant leadership that you would like to clear up?” That's a good question. During this episode, Jan and Jim were curious, tested their assumptions, and learned something! [23:40] Curiosity is such an important theme. ChatGPT is a vehicle to supercharge your curiosity and enlighten yourself in ways that you couldn't without reading books that you may not have time to read. [24:27] Simon Sinek was a guest on the show and they asked him, “Where does personal responsibility and a sense of real duty to each other start to play a role, especially now (during the pandemic)?” So Jan asked ChatGPT that question. [24:42] ChatGPT had interesting answers, ending with “To foster a sense of personal responsibility and a duty to each other, it's important to prioritize empathy, compassion, and kindness. We can start by listening to and understanding the needs and concerns of others, being willing to make personal sacrifices for the greater good, and taking action to support our communities in meaningful ways.” [25:09] Jan plays Simon's answer: “Trust is a two-way street. Just think of any relationship: friendship, marriage, or anything. Trust is always two ways. In a business context, where there's formal hierarchy, it is the leader's responsibility to create the environment in which trust can exist.” [25:41] (Simon continues) “To build a circle of safety and create an environment in which people feel safe to raise their hand and say, ‘I made a mistake,' or ‘I need help,' or ‘I don't understand,' without any fear of humiliation or retribution. Without any fear that they'll be on some shortlist by the end of the year. However, it's everyone's responsibility to step into that circle of safety.” [25:59] (Simon continues) “Compare it to a personal relationship. It's very important for at least one person in the relationship to start to create an environment in which the other person feels safe to express themselves or be themselves. But it's still the responsibility of the other person to take that risk to express themselves or be themselves.” [26:16] (Simon concludes) “It's the same in business. It's all fine and good for us to create the environment but people have to take the risk and say, ‘Hey boss, I need help,' or ‘I made a mistake,' and to realize that there's no humiliation or blowback if you do that. In fact, you get his support.” [26:36] The ChatGPT is not about to replace Simon Sinek. He's wonderful to listen to, he's articulate. He hit on a lot of the same themes that were in ChatGPT's answer. Jan finds that interesting. We know this AI today is going to be exponentially better. In less than a year, it may use a voice and cadence to come close to Simon Sinek. Leaders and business people now have another tool in their toolbox. [27:39] We're still going to need to build relationships; we're still going to need to be able to exercise judgment. If curiosity is a value in your organization, what does that mean? Are we teaching people to ask better questions and to listen better? Or are we saying go to Toastmasters to learn to be a great speaker and articulate? The emphasis has been on using our mouths instead of our ears! [28:10] To do a school term paper, you come up with an outline and then flesh it out. In practical business, people don't start with an outline. Powerpoint is the closest thing to an outline for presentations. Make one good point instead of five average points. Two good points and seven bad ones ruin a presentation. ChatGPT can help you sharpen your point and get at it. [29:38] What are the keys to having difficult conversations? ChatGPT answered with seven bullet points taking up three-quarters of a page. Jim lists the bullet points: “Prepare, choose, listen actively, be clear and direct, focus on the issue, offer solutions and options, and follow up.” The supporting information is spot-on. It doesn't have too many extra words or fluff statements. [30:23] What are the most common mistakes people make when delegating? “Not delegating at all, over-delegating, poor communication, micro-managing, lack of follow-up, not providing sufficient resources, and taking credit.” You have to recognize the efforts and achievements of the person you delegated to. [31:27] For as scary as this new technology can be, we need to adopt it, embrace it, and understand that it's going to affect all of us in some way, shape, or form. Whether you realize it or not, your employees are using it! Jim shares a client story about it. [32:14] Jan just had a conversation about trust. He cites past guest Margaret Heffernan: Social capital is what happens between people; that relationship. You want to work with people you like, people you respect, and people you trust. Trust takes time and everybody's busy. [33:28] Jan refers to Lisa McLeod, a sales thought leader, who says “If you can't understand how you're making people's lives better, you can't sell anything.” It would be so sad to go to work, with whatever tools you use, and not think at the end, “How am I making people's lives better?” See the interview here: https://selfreliantleadership.com/blog/2021/05/06/lisa-mcleod-on-selling-with-noble-purpose/.  [34:10] Jim asked a young salesman what his value proposition was. The salesman listed the product features but Jim wanted to know how the salesman was making his customer's life better. Jim tells a friend's story about the pressure-washing cheerleader who lifted his low spirit with kindness and joy. [36:55] Past guest Barry Schwartz told about cancer-ward janitors who weren't there to clean messes but to provide a better experience for patients. That floor had the best cancer-survival rates because of the janitors who brought them kindness and preserved their dignity. [37:39] Jan recalls how past guest Christophe Morin of SalesBrain uses props. As a prop, Jan holds up an insulated mug his wife got him for Valentine's Day. Jan asks ChatGPT How does a coffee mug that stays warm improve someone's life? “A mug that stays warm can be a convenient addition to a person's daily routine. They can take their time enjoying their drink without having to worry about it getting cold.” [38:53] ChatGPT also says that drinking a hot beverage has been linked to various health benefits, such as improving digestion, boosting metabolism, and reducing the risk of certain diseases. “With a mug that stays warm, one can ensure they're consuming their hot beverage at the optimal temperature to reap these benefits.” Our business is selling something. Do we understand how it improves someone's life? [39:20] Is ChatGPT a menace? It might be. Is it something that can improve our life? Jan thinks it will be able to speed up things. It will get us to a point where creating an outline or coming up with some ideas, we'll let somebody else do that and we'll focus on the things that only we can do; exercise judgment, cut and paste, modify, edit, or think, and step back. It will help us get better at asking questions. [40:11] What Jan hopes ChatGPT does is allow us to spend more time with each other and improve the relationships we have between people, not on a computer all the time. [40:54] Jim asked ChatGPT to write the Darley ad, and it did! Jim reads the ad. [41:37] Microsoft is incorporating ChatGPT into Bing. [41:51] Jan and Jim would love to hear your feedback on this episode and on ChatGPT. How are you using it? This is a game-changer. Comment on LinkedIn or on Facebook or comment on the episode page. Jan and Jim will respond. [42:28] Closing quote: Remember, “Talent hits a target no one else can hit; Genius hits a target no one else can see.” — Arthur Schopenhauer   Quotable Quotes from ChatGPT “As an AI language model, I don't have personal opinions but I can provide you with an overview of some of the most commonly discussed themes on The Leadership Podcast, based on the content available on their website and podcast. Here are five possible themes: Leadership … , personal development, team dynamics, innovation and disruption, business and industry insights.” “As a business strategist and leaders consultant, Jim is able to provide valuable insights on various topics related to business management leadership. Here are some questions to ask during the interview.” “To foster a sense of personal responsibility and a duty to each other, it's important to prioritize empathy, compassion, and kindness. We can start by listening to and understanding the needs and concerns of others, being willing to make personal sacrifices for the greater good, and taking action to support our communities in meaningful ways.” “[Before a difficult conversation], prepare, choose, listen actively, be clear and direct, focus on the issue, offer solutions and options, and follow up..” “[Mistakes when delegating are] not delegating at all, over-delegating, poor communication, micro-managing, lack of follow-up, not providing sufficient resources, and taking credit.” Resources Mentioned Theleadershippodcast.com Sponsored by: Darley.com Rafti Advisors. LLC Self-Reliant Leadership. LLC ChatGPT Jim Mirochnik Halock Security Labs Skynet Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, by James Clear Air University, Maxwell AFB, Montgomery, Alabama Sara Wirth Simon Sinek Toastmasters Margaret Heffernan Lisa McLeod Barry Schwartz Christophe Morin SalesBrain Microsoft

In this episode, you'll hear from Dr. Christophe Morin who is a neuroscientist, professor of media psychology and CEO of SalesBrain. He has 30+ years of experience in marketing, consumer research, and advertising effectiveness, and his passion is to understand and predict consumer behavior using cutting-edge science. You'll hear him discuss: top mistakes colleges and universities make in their marketing efforts how to invest in ensuring your homepage and webpages are capturing prospective students' attention the top strategy tweak any team can make that will make the biggest difference, regardless of capacity or bandwidth

Guest: Christophe Morin, co-founder The SalesBrain and co-author of The Persuasion Code  

 The prime minister testified that his decision to invoke the Emergencies Act was the “right choice”, did he prove it?    Guest: Lydia Miljan, political science professor, University of Windsor What does it take to be a great mascot? We ask the mascot guru about his tips and tricks Guest: Jerome Bartlett, mascot guru Why your brain gets a real kick out of Black Friday and how to resist it  Guest: Christophe Morin, co-founder The SalesBrain and co-author of The Persuasion Code   A former advisor to prime minister Stephen Harper is not impressed with Pierre Poilievre's stance on the opioid crisis and drug policy   Guest: Benjamin Perrin, professor, Allard School of Law, University of British Canada, author of "Overdose: Heartbreak and Hope in Canada's Opioid Crisis"

Patrick Renvoise started his career selling super computers where he explored persuasion as it applied to sales and marketing of enterprise solutions. Over 20 years ago Patrick and his partner founded SalesBrain where he is the Chief Neuromarketing Officer, and they have been pioneering leaders in applying Neuroscience for over 20 years. Today the world is just starting to focus on Persuasion, yet Patrick has been studying and applying the power Neuromarketing and Persuasion for decades. During these two decades he has been a popular global speaker, has done TED talks, written articles and books, become a researcher, consultant and a teacher who pushes all to new and better places.

Sales and marketing teams dedicate their careers to being successful in the art of influencing a buyer's decision, supporting the buying journey, increasing growth, and generating quality clients. But as our guest reminds us today it's not an art but a science. It's the science of how people use their brains to make buying decisions. Patrick Renvoise has been fuelled by discovering the truth behind sales and marketing, to unlock the door to the buyers' brains. He has spent years researching and formalizing a science-based map to help companies worldwide get their message truly understood by the brain of their customers. SalesBrain was born as a pioneer of neuromarketing. A scientific persuasion model that helps companies achieve scientific growth, rapid growth, and proven growth. SalesBrain increases marketing and sales performance by targeting the decision making part of your customer's brain with a unique, award-winning, science-based NeuroMap® We had an epic conversation with Patrick as he dives into supporting the buying journey, executing the buying experience with key components to persuasive communication, and so much more insightful knowledge into the new age of neuromarketing. You won't walk away without remembering a vital piece of information or advice. But first, you have to listen to see what's behind the door.

How Neuromarketing Can Help You Persuade Anyone, Anywhere, AnytimeChristophe Morin is CEO and Co-founder at SalesBrain, Neuromarketer, Growth Marketer, Author & Speaker. With over 30 years of experience in marketing, consumer research, and advertising effectiveness, Christophe's passion is to understand and predict consumer behavior using cutting-edge science. Christophe has run and started many businesses as well as held senior positions in several publicly traded companies.Follow Christophe on LinkedIn here: https://www.linkedin.com/in/christophemorinphd/Learn more about SalesBrain on their website at: https://www.salesbrain.com/Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we'd like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com

An award-winning Author, International Speaker, Trainer and C-level Coach, Patrick pioneered the field of NeuroMarketing. Based on a scientific understanding of how humans use their brain to make buying decision, Patrick's expertise fuels: Scientific growth, Rapid Growth, Proven Growth.In the book “The Persuasion Code” Patrick published NeuroMap® the first scientific model of Persuasion. Translated in over 15 languages NeuroMap® reveals the key role of the Primal Brain in all human decision. Daniel Kahneman winner of the 2002 Economy Nobel Prize famously called the Primal Brain “System 1”. Over the last 2 decades and by teaching how to reach the Primal Brain of their customers, Patrick has been helping the growth of over 2,000 companies including many fortune 500 companies –Airbus, Microsoft, Facebook, Prudential, Volvo, GE, Epson, Siemens, Hitachi and more--. In March 2020 and because of Covid19 he started to focus on the differences of impact on the brain of face to face versus remote communications. He has now been commissioned by LinkedIn to create a new course titled: “Why we hate zoom and how neuroscience can help”. Patrick can be reached at patrick@salesbrain.comFollow Patrick on LinkedIn here: https://www.linkedin.com/in/patrickrenvoise/Learn more about SalesBrain here: https://www.salesbrain.com/Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we'd like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com

Dr. Christophe Morin, CEO and Co-Founder at SalesBrain, an award-winning speaker and researcher, and the best-selling author of The Persuasion Code and The Serenity Code joins me on this episode. We talk about how decisions are made, neuromarketing, persuasion and how we are influenced, ethics in marketing, marketing advice for businesses, methods to reduce stress and anxiety and find serenity, and more. Get connected with Christophe: Website: https://www.salesbrain.com/ LinkedIn: https://www.linkedin.com/in/christophemorinphd/ Twitter: https://twitter.com/christophemorin  Want to learn how you can work with me to build a solid foundation for your business and achieve the results and success you deserve? Visit http://jayscherrbusinessconsulting.com/ and schedule a 1:1 discovery coaching call. Enjoy and thanks for listening! To your success, Jay

Patrick Renvoisé  of Sales Brain On How To Manage A Brain  On ZoomJust listen to this neuroscientist on how to sell using a virtual system like Zoom.What is Patrick's Sales Brain? .... "SalesBrain is the first neuromarketing agency with a scientific persuasion model that helps companies achieve scientific growth, rapid growth and proven growth. SalesBrain increases marketing and sales performance by targeting the decision making part of your customer's brain with a unique, award-winning, science-based  NeuroMap®."Patrick Renvoisé on LinkedInSales Brain# 4 in this virtual pitch series. Go listen to #1 with the leading advertising agency pitch consultant.YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember... so you will hear my whole series on virtual pitching.A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

About Dr. Christophe Morin With over 30 years of marketing and business development experience, Christophe is passionate about understanding and predicting consumer behavior using neuroscience and media psychology. Before joining SalesBrain, Christophe was Chief Marketing Officer for rStar Networks, a public company that developed the largest private network ever deployed in US schools. Previously, he was VP of Marketing and Corporate Training for Grocery Outlet Inc, the largest grocery remarketer in the world. https://www.salesbrain.com/about/the-salesbrain-team/

The doctor is in for Episode 27 of The Talent Sales and Scale Show! Host Byan Whittington is joined my Christophe Morin, Ph.D. - CEO and Co Founder of SalesBrain - the only research, coaching, and training company that helps you DEVELOP and DELIVER messages that reach the true decision-maker: the Primal Brain. Bryan and Christophe cover SO many great topics on this episode including: -the power of the Primal Brain in sales -how to structure your messaging to evoke the right emotion at the right time -the power of understanding and communicating pain points that are relevant to your target market Plus SO much more! Grab a pen and note pad for this one folks! SalesBrain's website: https://www.salesbrain.com/ You can connect with Christophe on LinkedIn here: https://www.linkedin.com/in/christophemorinphd/

What if science could prove that marketers are doing EVERYTHING wrong? Patrick Renvoisé is a brain scientist who has co-authored two books claiming that is exactly the case. At SalesBrain, the consultancy where he is Chief Persuasion Officer, Patrick has helped over 100,000 CEOs identify and target the secret Buy Button inside their customer's brain. The co-author of "Neuromarketing" and "The Persuasion Code," Patrick shares his simple, proven scientific methodology to create desire and entice people to buy your product. Using sophisticated physiological measurements, measuring brainwaves and tracking eye movements, Patrick's team discovered that what people say does not reflect what they truly want. Patrick has identified that decision-making is governed not by the rational neocortex (known as System Two), but by the ancient primal brain, or System One. The primal brain only recognizes six stimuli—which Patrick tells you how to trigger using four specific steps.If you're a product marketer and want to start leveraging brain science to sell MUCH more, you don't want to miss this episode.Graphos Product: https://www.graphosproduct.comRead the episode transcript, our blog and learn about our unique product marketing servicesSalesBrain:https://www.salesbrain.comBuy "Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain" at AmazonBuy "The Persuasion Code" at Amazon

The topic of today's podcast is….your brain.Yes, that part of your body that consumes 20% your energy, although it accounts for only 2% of its weight.Your brain, that little engine inside your head that controls your life because as neuroscientist Antonio Damasio said “We are not thinking machines that feel, we are feeling machines that think”.And so, while marketers all over the world keep trying to appeal to the rational side of consumers' brain, relying on surveys, market research and web analytics, a relatively new science is quickly gaining momentum telling us that pretty much everything we know about persuasion is wrong.This new science is called neuro marketing.My guest of today Patrick Renvoise is an award winning author and speaker who co-founded SalesBrain as Chief Neuromarketing Officer. SalesBrain, the world's first neuromarketing agency, uses neuroscience discoveries to radically transform sales and marketing performance by targeting the decision making part of customer's brain: their primal, unconscious brain. After two years of research, he developed the first 100% science-based persuasion mode lcalled  NeuroMAP . He is the authos of the books "Neuromarketing: Understanding the buy buttons in your customers' Brain".  and of "The Persuasion Code: How NeuroMarketing can help you Persuade Anyone, Anywhere, Anytime." which we will discuss in details today.

As agency owners, we are constantly searching for new ways to harness the power of persuasion and trigger an audience’s buy-button on behalf of our clients. Understanding what’s happening inside the consumer’s head and what drives their behavior is where that effort begins. We’ve always worked to understand how audiences in the past, but what if we could leverage data and science to crack the code and target the decision-making part of a prospect’s brain? As a neuroscientist and an agency owner, my guest Patrick Renvoise bridges the gap between science and marketing so agency owners can understand what makes different audiences tick. He has taken an entirely new approach to persuasion that enables agency owners to better recommend marketing solutions to their clients by explaining the science behind them. It is one of the many reasons Patrick co-founded SalesBrain, the world’s first neuromarketing agency, where he currently serves as the Chief Persuasion Officer. In this episode, we’ll explore the science behind human decision-making and how we can harness that for our agencies and our clients. A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: How the brain reacts to persuasion The role of the primal brain in decision making, and how to reach it The six stimuli of the primal brain and how to leverage them in your work Why logical and emotional messaging is not enough to impact your customer’s decision How to position your agency against all of the other agencies in the landscape

The Certified Persuasion Professional (CPP) program is providing opportunities for senior-level executives to gain a unique body of knowledge based on neuroscience. In this episode,  Adam Torres and Patrick Renvoise, Chief Neuromarketing Officer and Co-Founder at SalesBrain, explore how the CPP program is preparing consultants and executives.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/

Back with us once again is Vistage member Patrick Renvoise, Chief Neuromarketing Officer and Co-Founder of SalesBrain. Normally, Patrick is traveling the globe teaching people about how the brains of customers work, and he has trained over 200,000 executives to be more persuasive. Lately, however, he has had plenty of time to think about how the science of human persuasion is relevant in the evergrowing virtual world. The effectiveness of remote selling has not yet been proven, and Patrick’s research is revealing that virtual encounters can be a severely limited form of communication. To many people, Zoom is brand new, and we have not yet mastered the art of capturing our audience’s attention within this medium. Due to the way our brains process information, Patrick suggests a few unique communication rules when using platforms such as Zoom. The human brain isn’t used to digital lag, and even in the best conditions, video conferences can cause our attentiveness to drop rapidly. Zoom calls require powerful visuals and carefully structured variation in events in order to be most effective. In his ubiquitously relevant interview, Patrick explains how to strengthen your video conference tool kit in order to keep an audiences’ attention in a virtual space. We've built a special collection of 20 minute interviews from members of Provisors and Vistage speakers. To see the directory and choose an interview visit ExitCoachRadio.com Are you and your Company Transition-Ready? Click Here for a free report & assessment!

Host Paul Petersen on CRM Radio interviews Patrick Renvoise, co-author of The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime and president and co-founder of SalesBrain the original neuromarketing agency.  Paul and Pat discuss the research behind the current book (September of 2018) and the book that started it all, Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain.  ----more----Patrick reveals why traditional thoughts into a buyer’s preference for a product is based on false research and how the Persuasion Code can be used by anyone to increase revenue if they understand the basic principles.  For instance: There is solid research, clinical research, not hunches or opinions behind the current book's recommendations for sales and marketing tactics that win Selling isn't about pushing features and benefits, it's about asking questions to diagnose the prospect's problems There are only three stages of selling: Diagnosis, Selling and educating Educating helps the competitor as much as you the salesperson Selling without diagnosis is the surest way to fail Diagnosis should take up 80% of the discussion with the prospect Diagnosis of the pain is the first step in the sales process, without you will lsoe more than you win About the Persuasion Code The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime is available from all fine booksellers. This book, published by Wiley, was written by Dr. Christophe Morin and Patrick Renvoise and focuses on influencing your audience with the use of brain sciences. Get on the cutting edge of neuroscience from a book written by the team behind the world’s first neuromarketing agency. In the book, the authors introduce NeuroMap, a scientific, yet simple model to develop better marketing and sales messages. Aside from marketing and sales, the strategy of persuasion introduced covers both business and personal success. Some of the main concepts include: the dominance of the Primal Brain over the Rational Brain in buying decisions; the only 6 stimuli that always trigger a response; scientific ways to optimize your content and message delivery. Applying neuroscience to persuasion is an aspect of marketing and advertising every professional should understand. CEOs, VPs, and professionals can all benefit from The Persuasion Code as it touches on brain-based principles for consumer, media, sales, and advertising. Dr. Christophe Morin has been recognized for nearly ten years as a leading researcher and authors in the field of neuromarketing and media neuroscience. Dr. Morin is also a professor of Media Psychology for Fielding Graduate University. Patrick Renvoise is a foremost expert in complex sales. In a previous book release, Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain, the authors started the field of neuromarketing. Dr. Christophe Morin and Patrick Renvoise, sold over 200,000 copies and the book was translated in 12 languages. Since 2002, this book has been the go-to text for customers looking to use revolutionary sales and marketing practices. The company behind The Persuasion Code is SalesBrain, the world’s first neuromarketing agency. Founded in 2002, the company has helped over 600 clients close more business by researching, learning and improving thousands of sales presentations, ads, websites, brochures and more. SalesBrain has worked with over 120,000 executives (including 18,000 CEOs) around the world and delivered over 3000 private workshops to professionals, and marketers around the world. The Persuasion Code is a culmination of 16 years of research and constant interactions with executives and professionals looking to stay on the cutting-edge of marketing and sales excellence.  ___________________________________________ CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel.  GoldMine is the sponsor of CRM Radio.

Patrick Renvoise, Co-Founder of SalesBrain and co-author of "The Persuasion Code", shares more interesting research and insights as to how we are persuaded to make decisions and why you need to know about it.

Host Paul Petersen on CRM Radio interviews Patrick Renvoise, co-author of The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime and president and co-founder of SalesBrain the original neuromarketing agency.  Paul and Pat discuss research behind the current book (September of 2018) and the book that started it all, Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain.  ----more---- Patrick reveals why traditional thoughts into a buyer’s preference for a product is based on false research and how the Persuasion Code can be used by anyone to increase revenue if they understand the basic principles.  About the Persuasion Code The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime is available from all fine booksellers. This book, published by Wiley, was written by Dr. Christophe Morin and Patrick Renvoise and focuses on influencing your audience with the use of brain sciences. Get on the cutting edge of neuroscience from a book written by the team behind the world’s first neuromarketing agency. In the book, the authors introduce NeuroMap, a scientific, yet simple model to develop better marketing and sales messages. Aside from marketing and sales, the strategy of persuasion introduced covers both business and personal success. Some of the main concepts include: the dominance of the Primal Brain over the Rational Brain in buying decisions; the only 6 stimuli that always trigger a response; scientific ways to optimize your content and message delivery. Applying neuroscience to persuasion is an aspect of marketing and advertising every professional should understand. CEOs, VPs, and professionals can all benefit from The Persuasion Code as it touches on brain-based principles for consumer, media, sales, and advertising. Dr. Christophe Morin has been recognized for nearly ten years as a leading researcher and authors in the field of neuromarketing and media neuroscience. Dr. Morin is also a professor of Media Psychology for Fielding Graduate University. Patrick Renvoise is a foremost expert in complex sales. In a previous book release, Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain, the authors started the field of neuromarketing. Dr. Christophe Morin and Patrick Renvoise, sold over 200,000 copies and the book was translated in 12 languages. Since 2002, this book has been the go-to text for customers looking to use revolutionary sales and marketing practices. The company behind The Persuasion Code is SalesBrain, the world’s first neuromarketing agency. Founded in 2002, the company has helped over 600 clients close more business by researching, learning and improving thousands of sales presentations, ads, websites, brochures and more. SalesBrain has worked with over 120,000 executives (including 18,000 CEOs) around the world and delivered over 3000 private workshops to professionals, and marketers around the world. The Persuasion Code is a culmination of 16 years of research and constant interactions with executives and professionals looking to stay on the cutting-edge of marketing and sales excellence.  ___________________________________________ CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel.  GoldMine is the sponsor of CRM Radio.    

Patrick Renvoise, Co-Founder of SalesBrain and co-author of "The Persuasion Code", shares interesting research and insights as to how we are persuaded to make decisions and why you need to know about it.

In this episode of the Financial Planner Marketing Playbook podcast, we're talking about the science of persuasion. It's a sad fact that most of our attempts to persuade are doomed to fail because the brains of our audience automatically reject messages that disrupt their attention. My guest today, Dr Christophe Morin, is co-author of The Persuasion Code. His book makes the complex science of persuasion simple. With over 30 years of marketing and business development experience, Christophe is passionate about understanding and predicting consumer behavior using neuroscience. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology, Christophe's expertise will make your financial planner business more successful with his practical approach towards creating a breakthrough persuasion strategy. In this conversation, we talk about the value of the award-winning persuasion model NeuroMap. It's the only model based on the science of how your clients use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Christophe is founder of SalesBrain, the first neuromarketing agency with a scientific persuasion model that helps companies capture, convince and close more customers. SalesBrain increases marketing performance by targeting the decision making part of your customer’s brain with a unique, award-winning, science-based NeuroMap. Founded in 2002, SalesBrain has helped over 600 companies worldwide and has trained over 120,000 executives of 20 different nationalities. Here’s my conversation with Dr Christophe Morin, author of The Persuasion Code, in season one, episode five of the Financial Planner Marketing Playbook from Bamford Media.

The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime by Christophe Morin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-persuasion-code-christophe-morin Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.

Listen now as Christophe Morin explains how to target the decision-making part of your customer’s brain!   I am reading Christophe Morin’s new book, "The Persuasion Code," and you should as well. In it, Christophe and his partner, Patrick Renvoisé, share their research on why we buy and how you can influence others to do the same. Their company, SalesBrain, is the first neuromarketing agency with a scientific persuasion model, grounded in research from the neurosciences about how the brain works. This model helps you capture, convince and close more sales by targeting the decision-making part of your customer’s brain. Fascinating stuff—don't miss this podcast! Focus on your customersʼ PAINS, choose unique CLAIMS, prove your GAIN and deliver to the primal BRAIN Founded in 2002, SalesBrain has helped over 600 companies worldwide and trained over 120,000 executives. Christophe and Patrick's unique, award-winning NeuroMap™ offers an easy to follow, 4-step methodology to improve marketing and sales processes. With the NeuroMap model, you can scientifically capture, convince and close more customers.  What Christophe and I discuss in our podcast is how to truly get your message understood by the brains of your customers. And this is not as hard as you might think. As Christophe explains, most of our efforts to convince or persuade are ineffective, and traditional types of research, surveys, interviews and focus groups do not get at the mechanisms underlying why we buy.  Why? Because your brain rejects messages that interrupt it. It is the subconscious and preconscious functional circuits of the brain that navigate our responses to stimuli—marketing and otherwise—and it is the oldest, reptilian part of your brain that drives your decision-making. This means that when you are trying to influence someone, you must focus on what they are hearing, not on what you are saying.  Listen carefully to this podcast and you will learn how you, too, can better influence and persuade others. Who knows how far this will take you! Some background on Christophe As CEO and Chief Pain Officer of SalesBrain, Christophe is passionate about understanding and predicting consumer behavior using neuroscience. Before joining SalesBrain, he was Chief Marketing Officer for rStar Networks, a public company that developed the largest private network ever deployed in US schools. Previously, he was VP of Marketing and Corporate Training for Grocery Outlet Inc, the world's largest grocery remarketer.  Christophe has received multiple awards during his career, including two prestigious speaking awards from Vistage International and three Great Mind Research Awards and Distinctions from the Advertising Research Foundation (ARF).  For a consultation on how to identify and overcome your customers’ pain, you can reach him at christophe@salesbrain.com. Additional resources: SalesBrain website Christophe's book: "The Persuasion Code"  My book: "On the Brink: A Fresh Lens to Take Your Business to New Heights" Our website: Simon Associates Management Consultants  Download the 1-page synopsis of my book, "On the Brink: A Fresh Lens to Take Your Business to New Heights" here

The key to success in sales and marketing often lies in the art of persuasion, but in a world of distractions, it can be challenging to capture the attention of your audience and tap into their decision-making process. Today's guest is the founder of SalesBrain, the world's first Neuromarketing agency, built upon two decades of research on the effect of advertising and sales messages on the human brain to create a breakthrough persuasion strategy. Based on the latest research in neuroscience, media psychology and behavioural economics, today's guest makes understanding the complex science of persuasion simple. We will discuss the award-winning persuasion model, NeuroMap™, a science-based, comprehensive yet simple step-by-step process that helps develop successful marketing and sales messages. This strategy of persuasion is useful in both business and personal success.  Today's guest is the author of the new book, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, Patrick Renvoise This strategy of persuasion is useful in both business and personal success.  Today's guest is the author of the new book, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, Patrick Renvoisé We share some of the 188 cognitive biases We talk recency bias and primacy bias We share the candy equation, the gain maximisation bet and the loss avoidance bet We discuss how the biases can be unlocked to maximise our sales or marketing messages Patrick shares what is happening with our brains and our emotions and how they impact and guide our choices Patrick shows how marketers need to create the emotion that nudges people towards your product and brand Patrick discusses how we can unlock sales using the Salesbrain models and NeuroMap Patrick shares the 6 stimuli for persuasive messages We discuss the 6 persuasion elements and the 7 persuasion catalysts More about Patrick Renvoisé and Neuromarketing here: https://www.salesbrain.com/ The book is here: http://a.co/d/gxUGe0H

Could ethically “hack” the minds of your customers and prospects to persuade them to take action? It’s not some kind of magic or marketing trick. I’m talking about triggering a response in someone by triggering a response in their primal or reptilian brain. Patrick Renvoise of Salesbrain.com is a neuromarketing specialist, he’s the author of his recently released book - The Persuasion Code, and his TEDx talk has more than 140,000 views. Patrick argues that we basically have two systems competing in our head. Our 500 million year old primal brain, and our more modern rational brain. And however rational we think we are, it’s that ancient, self-centered, emotional, visual, primal brain that really drives decision making. Click here to download Patrick’s modern marketing techniques to ethically make more sales by stimulating your customers' primal brain from this episode. In this episode, you’ll learn how, as entrepreneurs, marketers, and side hustlers, we can tap into that ancient “buy button” to be more persuasive. Tune in to hear how to more clearly explain the value proposition, and ultimately make more sales and grow your business. Patrick breaks down the 6 stimuli that matter to the primal brain, and how you can work your marketing techniques around these “triggers”, which are: Personal – Patrick explains how certain words in your sales copy can trigger a person’s “Buy button” and stimulate the response you’re aiming for. Contrast – He explains why it’s important to show customers a contract between you and your competitors, and how you can do this in your industry. Tangible – He explains why you should be using marketing information that a 4-year old would understand, and how using a story can impact our reptilian brains. Visual – “Around 90-95% of all brain activity it about processing images,” Patrick said. He explains how you can use images to make a more powerful impact than the written or spoken word. Beginning and End – By design, we remember more about the beginning and end of a conversation, film, book, and so on, so understanding the importance of writing a compelling hook and call-to-action can make a difference in sales conversions. Emotional – We make decisions based on our emotions, then rationalize them later. He explains how to tap into your customer's emotional responses. Tune in to hear Patrick explain the 6 stimuli of the reptilian brain you need to be aware of, his Pain/Claim/Gain/Brain framework for crafting effective emails, marketing materials, sales copy, etc, and how you can apply these techniques in your business to ethically make more sales.

Today’s podcast is the second episode of our two-part series focused on The Persuasion Code, a new book co-authored by Christophe Morin and Patrick Renvoise. We're joined this time by Patrick, co-founder and Chief Neuromarketing Officer at SalesBrain. Along with Christophe, Patrick is also the co-author of what is likely the first book about neuroscience in marketing, Neuromarketing: Understanding the "Buy Button" in Your Customer's Brain. Prior to co-founding SalesBrain, Patrick was in charge of business development at Silicon Graphics, and then at LinuxCare. He soon developed a fascination with the human brain and began investigating a scientific model to explain how people make buying decisions. Patrick spent two years researching and formalizing the first 100% science-based persuasion model called NeuroMAP™, a proprietary, award-winning methodology that has been used by over 6,000 companies worldwide. In this episode, Patrick shares the major drivers of human behavior that all marketers should understand. Listen in to learn what's at the core of our decision-making, how to alleviate common pain points for customers, and what companies can do to ensure they're communicating their value propositions as effectively as possible. You can find show notes and more information by clicking here: http://bit.ly/2xF1x6p 

Patrick discovered the buy button inside the brain and spent two years researching and formalizing a science-based map to access that button. Neuroscience is exiting the hospitals to reach the aisles of your grocery store. Companies like Coke and Pepsi want to better understand how and why you decide to buy their products, movie makers want to know what trailer will best promote their films, and politicians want to predict what issue will make them win or lose your vote -- and they are all looking for answers inside your brain! Patrick received a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France). He is the co-author of "Neuromarketing: Understanding the buy button inside your customer's brain." He is currently serving as Chief Neuromarketing Officer of SalesBrain.

Welcome to the first of a two-part series that will focus on the new book, The Persuasion Code, co-authored by Christophe Morin and Patrick Renvoise. Today we’re speaking with Christophe, who serves as the CEO and Chief Pain Officer at SalesBrain. With a Ph.D. in Media Psychology and over 30 years of marketing and business development experience, Christophe was formerly the Chief Marketing Officer for rStar Networks—a public company that developed the largest private network ever deployed in US schools. He also previously worked as VP of Marketing and Corporate Training for Grocery Outlet Inc, the largest grocery remarketer in the world. In this episode, Christophe shares his expertise on understanding and predicting consumer behavior using neuroscience. Listen in to learn what it takes to create convincing campaigns and what makes marketing messages really stick. You can find show notes and more information by clicking here: http://bit.ly/2xz7kdx 

With over 30 years of marketing and business development experience, Christophe is passionate about understanding and predicting consumer behavior using neuroscience. Before joining SalesBrain, Christophe was Chief Marketing Officer for rStar Networks, a public company that developed the largest private network ever deployed in US schools. Previously, he was VP of Marketing and Corporate Training for Grocery Outlet Inc, the largest grocery remarketer in the world. Christophe has received multiple awards during his career. In 2011 and 2103, he received prestigious speaking awards from Vistage International. In 2011. 2014 and 2015 he received Great Mind Research Awards and Distinctions from the Advertising Research Foundation (ARF). Christophe holds a BA in Marketing, an MBA from Bowling Green State University, an MA and a PhD in Media Psychology from Fielding Graduate University. He is an expert on the effect of advertising on the brains of adolescents and young adults. He is an adjunct faculty member of Fielding Graduate University where he teaches a Masters/ PhD course he created called “The Psychology of Neuromarketing”. He was also a board member of the Neuromarketing Science and Business Association from 2011-2016 (NMSBA) Podcast Highlights Only focus on 3 elements in your marketing message because the primal brain can't focus on more The Why is more important to the primal brain than the How things work Your marketing should magnify the pain-point to ensure the primal brain gets triggered Connect With Christophe  LinkedIn Website

The Persuasion Code by Patrick Renvoise & Dr. Christophe Morin Today is a special day because within the last 24 hours the sequel to the most important business book in the past 95 years has been published.  Not since Scientific Advertising by Claude C. Hopkins, has the business book, Neuromarketing, Understanding the Buy Buttons in your Customer Brain, which sold 200,000 copies, changed the way we market and sell.  This is a book that launched hundreds of consultancies, created thousands of articles, numerous me-too books and changed marketing direction efforts for thousands of companies.  The sequel, long awaited and anticipated is “The Persuasion Code.”  We have Patrick Renvoise one of the co-authors with us today to discuss what this book delivers that so many have waited for.   For the uninitiated, Patrick explains Neuromarketing and then continues with: What he and his co-authored have learned in the intervening years since the original book was published. We discuss the considerable research, since the first book, which underpins this work. We ask what, if anything, he learned since 2001 which has surprised the authors? We discuss the famous Neuromap and ask if anything has changed in the  “Neuromap” brain based theory. Renvoise covers three take a ways that every marketer can learn that will change the way they sell and market.  About Patrick Renvoise, Co-Founder & Chief Persuasion Officer of SalesBrain Prior to co-founding SalesBrain Patrick, an expert in complex sales, was in charge of Business Development first at Silicon Graphics then at LinuxCare. While marketing super-computers and multi-million software solutions to some of the world’s most brilliant scientists at NASA, Shell, Boeing, Airbus, BMW, and more, he became fascinated by the human brain. Patrick then started to investigate a scientific model to explain how humans use their brain to make buying decisions. He spent 2 years researching and formalizing the first, 100% science-based PERSUASION model called NeuroMAP™. in 2002 Patrick and his business partner Dr. Christophe Morin co-authored the first book on Neuromarketing and published NeuroMAP™. This proprietary, award winning methodology has been used for the past 16 years to help over 6,000 companies worldwide SCIENTIFICALLY PERSUADE. In September 2018 Wiley published Patrick and Christophe’s second book titled “The Persuasion Code”. Following on the steps of Daniel Kahneman (2002 Nobel prize recipient) and Richard Thaler (2017 Nobel prize recipient) this book reveals the role of the Primal Brain or the Unconscious Brain in the process of PERSUASION (Kahneman named this brain the Fast Brain or System 1). Patrick received a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France). He is currently serving as Chief Neuromarketing Officer of SalesBrain. About SalesBrain SalesBrain, the world’s first neuromarketing agency, uses neuroscience discoveries to radically transform your sales and marketing performance by targeting the decision making part of your customer’s brain.  Using the proprietary NeuroMap™ persuasion model, SalesBrain customers scientifically PERSUADE with research, training and messaging services. Founded in 2002, SalesBrain has helped over 6,000 companies worldwide and has trained over 120,000 executives of 24 different nationalities. Awards In 2008 Patrick received the Vistage “Above and Beyond” speaker award. Vistage is the world’s largest CEO membership organization. In 2009 NeuroMAP™, received the “Next big thing in marketing” award from the American Marketing Association. The 2007 recipients of this award was Youtube. In 2011, 2014 & 2015 SalesBrain received the “Innovation Research Distinction” Award from the ARF (Advertising Research Foundation).

Decision making comes from a specific part of our brain. And by tapping into it, we can all utilize a more effective approach to performance. SalesBrain is the first neuro-marketing agency with a scientific persuasion model that helps companies capture, convince, and close more customers. CEO Dr. Christophe Morin joined us to discuss how SalesBrain's 4-step methodology utilizes the latest neuroscience studies to help improve marketing, sales, and performance.

Co-hosts Jan Rutherford and Jim Vaselopulos interview Dr. Christophe Morin, CEO and Chief Pain Officer at SalesBrain. With over 30 years of experience in marketing and business development, Christophe is passionate about understanding and predicting consumer behavior using neuroscience. He is an expert on the effect of advertising on the brains of adolescents and young adults. Christophe discusses with Jan and Jim the prime role of emotion in individual motivation, how neuromarketing draws upon the science of neurological testing, and the six factors you can stress to create emotion that works for your product. Listen in to learn principles of ethical neuromarketing, and steps you can take to become more effective in persuasion for the greater good.   Key Takeaways [6:11] Neuroscience data doesn’t rely on what customers say, but on the ability to read their nervous system and brain blood flow. Most of this information is not consciously available. [10:01] Dr. Morin explains how the System One brain system communicates with the System Two brain system and how that relates to advertising. [12:55] Find out about the up-and-coming field called neuroleadership. [16:17] How can neuromarketing improve the world? [20:55] What are the six ways to create the bottom-up effect? [35:22] The Neuromarketing Science and Business Association created a code of ethics, now used widely by the neuromarketing industry. [37:17] How neuromarketing is somewhat a natural progression of marketing. [43:55] People who are willing to show up, look at themselves, work, rehearse, and practice, are those who ultimately can acquire and perfect skills they may not have had when they began. [45:58] We’re scratching the surface of this big question: What is the ultimate effect of media on us?     Books Mentioned on the Show Thinking, Fast and Slow, book by Daniel Kahneman Selling to the Old Brain: How New Discoveries In Brain Research Empower You To Influence Any Audience, Anytime, book by Patrick Renvoise and Christophe Morin The Paradox of Choice: Why More Is Less, book by Barry Schwartz   Bio Dr. Christophe Morin, CEO and Chief Pain Officer of SalesBrain, has over 30 years of marketing and business development experience. Before joining SalesBrain, Christophe was Chief Marketing Officer for rStar Networks, a public company that developed the largest private network ever deployed in U.S. schools. Previously, he was VP of Marketing and Corporate Training for Grocery Outlet Inc, the largest grocery remarketer in the world. Christophe has received multiple prestigious speaking awards from Vistage International and Great Mind Research Awards from the Advertising Research Foundation (ARF). Christophe holds a BA in Marketing, an MBA from Bowling Green State University, an MA and a PhD in Media Psychology from Fielding Graduate University. He is an adjunct faculty member of Fielding Graduate University where he teaches a Masters/PhD course he created called “The Psychology of Neuromarketing”. He is also a board member of the Neuromarketing Science and Business Association (NMSBA)   Website: www.salesbrain.com

Join us as we explore the triune brain.Patrick received a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France) and he is currently serving as Chief Neuromarketing Officer and Co-Founder of SalesBrain.Neuromarketing is the next evolution of tools to improve the effectiveness of influencing messages. SalesBrain is the first neuromarketing agency with a scientific persuasion model that helps companies capture, convince and close more customers. SalesBrain increases marketing performance by targeting the decision making part of your customer's brain with a unique, award-winning, science-based NeuroMap

Join us as we explore neuromarketing wih Patrick Renvoise. Patrick has a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France) and he is currently serving as Chief Neuromarketing Officer and Co-Founder of SalesBrain.Neuromarketing is the next evolution of tools to improve the effectiveness of influencing messages. SalesBrain is the first neuromarketing agency with a scientific persuasion model that helps companies capture, convince and close more customers. SalesBrain increases marketing performance by targeting the decision making part of your customer's brain with a unique, award-winning, science-based NeuroMap