Podcasts about neuromap

Dr. David Kaiser from Kaiser Neuromap Institute joined our Neuropsychologists, Dr. Laura Jansons, Dr. Skip Hrin, and QEEG Tech Legend Jay Gunkelman Topics Discussed: Post-Covid Markers PTSD Autism Spectrum Default Network Training NOT Zapping Technologies Entropy Aspergers ADHD DSM 5 https://www.kaiserneuromap.com/ https://www.youtube.com/channel/UC333GYN5_qHbr8fvju1ef-Q Dr. Laura's Article Mentioned https://www.psychologytoday.com/us/blog/side-effects/202109/psychiatry-s-harmful-conflicts-interest Have an idea for a topic or guest? pete@neuronoodle.com We thank our Patreon Supporters: Outrageous Baking, Rs Koso, and "Interested Brain Hacker" Jansons.com DrSkipHrin.com --- Send in a voice message: https://anchor.fm/neuronoodle/message Support this podcast: https://anchor.fm/neuronoodle/support

An award-winning Author, International Speaker, Trainer and C-level Coach, Patrick pioneered the field of NeuroMarketing. Based on a scientific understanding of how humans use their brain to make buying decision, Patrick's expertise fuels: Scientific growth, Rapid Growth, Proven Growth.In the book “The Persuasion Code” Patrick published NeuroMap® the first scientific model of Persuasion. Translated in over 15 languages NeuroMap® reveals the key role of the Primal Brain in all human decision. Daniel Kahneman winner of the 2002 Economy Nobel Prize famously called the Primal Brain “System 1”. Over the last 2 decades and by teaching how to reach the Primal Brain of their customers, Patrick has been helping the growth of over 2,000 companies including many fortune 500 companies –Airbus, Microsoft, Facebook, Prudential, Volvo, GE, Epson, Siemens, Hitachi and more--. In March 2020 and because of Covid19 he started to focus on the differences of impact on the brain of face to face versus remote communications. He has now been commissioned by LinkedIn to create a new course titled: “Why we hate zoom and how neuroscience can help”. Patrick can be reached at patrick@salesbrain.comFollow Patrick on LinkedIn here: https://www.linkedin.com/in/patrickrenvoise/Learn more about SalesBrain here: https://www.salesbrain.com/Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we'd like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com

Patrick Renvoisé  of Sales Brain On How To Manage A Brain  On ZoomJust listen to this neuroscientist on how to sell using a virtual system like Zoom.What is Patrick's Sales Brain? .... "SalesBrain is the first neuromarketing agency with a scientific persuasion model that helps companies achieve scientific growth, rapid growth and proven growth. SalesBrain increases marketing and sales performance by targeting the decision making part of your customer's brain with a unique, award-winning, science-based  NeuroMap®."Patrick Renvoisé on LinkedInSales Brain# 4 in this virtual pitch series. Go listen to #1 with the leading advertising agency pitch consultant.YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember... so you will hear my whole series on virtual pitching.A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

The topic of today's podcast is….your brain.Yes, that part of your body that consumes 20% your energy, although it accounts for only 2% of its weight.Your brain, that little engine inside your head that controls your life because as neuroscientist Antonio Damasio said “We are not thinking machines that feel, we are feeling machines that think”.And so, while marketers all over the world keep trying to appeal to the rational side of consumers' brain, relying on surveys, market research and web analytics, a relatively new science is quickly gaining momentum telling us that pretty much everything we know about persuasion is wrong.This new science is called neuro marketing.My guest of today Patrick Renvoise is an award winning author and speaker who co-founded SalesBrain as Chief Neuromarketing Officer. SalesBrain, the world's first neuromarketing agency, uses neuroscience discoveries to radically transform sales and marketing performance by targeting the decision making part of customer's brain: their primal, unconscious brain. After two years of research, he developed the first 100% science-based persuasion mode lcalled  NeuroMAP . He is the authos of the books "Neuromarketing: Understanding the buy buttons in your customers' Brain".  and of "The Persuasion Code: How NeuroMarketing can help you Persuade Anyone, Anywhere, Anytime." which we will discuss in details today.

Наталкивает на мысли, которые помогают понять:необязательно делать все и сразуособенно, если на это нет ни денег, не ресурсовпочему сейчас хорошо прогрессируют экосистемы, а не платформы или просто софтособенно открытыекак можно по кусочку откусывать концентрируясь на качестве и возможностях интеграцииОригинал:make sense podcast, 24.06.2020Собеседник: Роман Рабинович, Neuromap.tech, FounderФБ: fb.com/ddemedПара цитат:"Люди, субъекты, объекты, предприятия, функции в бизнесе соединяются в коллаборативные цепочки создания ценности. Это конвейер, где ценность увеличивается и увеличивается"."Ценность - это не просто экономическое явление, это еще и психологическое явление".О чем говорим:01:29 - Роман рассказывает о себе03:55 - Что такое цепочка создания ценности08:21 - Варианты работы компаний с их ценностью10:28 - Отличия целевой и нецелевой части цепочки13:46 - Как определить свою ключевую часть цепочки21:29 - Восприятие ценности клиентами и плата за нее24:20 - О core value на примере "Рокетбанка"27:07 - Как использовать разрыв цепочки ценности для переориентирования и развития компании44:30 - Как государство, кризисы и технологии влияют на цепочки51:59 - Использование цепочек создания ценности в четырех шагахМы упоминаем:Майкла Портера и его концепцию цепочки ценностей: https://actualmarketing.ru/tools/tsepochka-tsennostey/ 

Подписывайтесь на канал подкаста в телеграме: t-do.ru/mspodcast Собеседник: Роман Рабинович, Neuromap.tech, Founder ФБ: fb.com/ddemed Пара цитат: «Люди, субъекты, объекты, предприятия, функции в бизнесе соединяются в коллаборативные цепочки создания ценности. Это конвейер, где ценность увеличивается и увеличивается». «Ценность — это не просто экономическое явление, это еще и психологическое явление». О чем говорим: 1:29 — Роман рассказывает о себе 3:55 — Что такое цепочка создания ценности 8:21 — Варианты работы компаний с их ценностью 10:28 — Отличия целевой и нецелевой части цепочки 13:46 — Как определить свою ключевую часть цепочки 21:29 — Восприятие ценности клиентами и плата за нее 24:20 — О core value на примере "Рокетбанка" 27:07 — Как использовать разрыв цепочки ценности для переориентирования и развития компании 44:30 — Как государство, кризисы и технологии влияют на цепочки 51:59 — Использование цепочек создания ценности в четырех шагах Мы упоминаем: — Майкла Портера и его концепцию цепочки ценностей: actualmarketing.ru/tools/tsepochka-tsennostey/

Host Paul Petersen on CRM Radio interviews Patrick Renvoise, co-author of The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime and president and co-founder of SalesBrain the original neuromarketing agency.  Paul and Pat discuss the research behind the current book (September of 2018) and the book that started it all, Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain.  ----more----Patrick reveals why traditional thoughts into a buyer’s preference for a product is based on false research and how the Persuasion Code can be used by anyone to increase revenue if they understand the basic principles.  For instance: There is solid research, clinical research, not hunches or opinions behind the current book's recommendations for sales and marketing tactics that win Selling isn't about pushing features and benefits, it's about asking questions to diagnose the prospect's problems There are only three stages of selling: Diagnosis, Selling and educating Educating helps the competitor as much as you the salesperson Selling without diagnosis is the surest way to fail Diagnosis should take up 80% of the discussion with the prospect Diagnosis of the pain is the first step in the sales process, without you will lsoe more than you win About the Persuasion Code The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime is available from all fine booksellers. This book, published by Wiley, was written by Dr. Christophe Morin and Patrick Renvoise and focuses on influencing your audience with the use of brain sciences. Get on the cutting edge of neuroscience from a book written by the team behind the world’s first neuromarketing agency. In the book, the authors introduce NeuroMap, a scientific, yet simple model to develop better marketing and sales messages. Aside from marketing and sales, the strategy of persuasion introduced covers both business and personal success. Some of the main concepts include: the dominance of the Primal Brain over the Rational Brain in buying decisions; the only 6 stimuli that always trigger a response; scientific ways to optimize your content and message delivery. Applying neuroscience to persuasion is an aspect of marketing and advertising every professional should understand. CEOs, VPs, and professionals can all benefit from The Persuasion Code as it touches on brain-based principles for consumer, media, sales, and advertising. Dr. Christophe Morin has been recognized for nearly ten years as a leading researcher and authors in the field of neuromarketing and media neuroscience. Dr. Morin is also a professor of Media Psychology for Fielding Graduate University. Patrick Renvoise is a foremost expert in complex sales. In a previous book release, Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain, the authors started the field of neuromarketing. Dr. Christophe Morin and Patrick Renvoise, sold over 200,000 copies and the book was translated in 12 languages. Since 2002, this book has been the go-to text for customers looking to use revolutionary sales and marketing practices. The company behind The Persuasion Code is SalesBrain, the world’s first neuromarketing agency. Founded in 2002, the company has helped over 600 clients close more business by researching, learning and improving thousands of sales presentations, ads, websites, brochures and more. SalesBrain has worked with over 120,000 executives (including 18,000 CEOs) around the world and delivered over 3000 private workshops to professionals, and marketers around the world. The Persuasion Code is a culmination of 16 years of research and constant interactions with executives and professionals looking to stay on the cutting-edge of marketing and sales excellence.  ___________________________________________ CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel.  GoldMine is the sponsor of CRM Radio.

There isn’t a single complete scientific model of persuasion. Most people, therefore, believe that persuasion is more an art than a science. In addition, most of our attempts to persuade are doomed to fail because the brains of your audience are wired to automatically reject messages that disrupt their attention. ----more---- In this podcast, we will learn that Persuasion can all be linked to brain science and that the Primal Brain of your audience (the most primitive section of their brain) drives their decision-making process. You will also discover what can stimulate that primal organ and how this translates into four critical questions you need to address to maximize your probability to PERSUADE. About our guest: PATRICK RENVOISECo-Founder & Chief Persuasion Officer, SalesBrain Prior to co-founding SalesBrain Patrick, an expert in complex sales, was in charge of Business Development first at Silicon Graphics then at LinuxCare. While marketing super-computers and multi-million software solutions to some of the world’s most brilliant scientists at NASA, Shell, Boeing, Airbus, BMW, and more, he became fascinated by the human brain. Patrick then started to investigate a scientific model to explain how humans use their brain to make buying decisions. He spent 2 years researching and formalizing the first, 100% science-based PERSUASION model called NeuroMAP™. In 2002 Patrick and his business partner Dr. Christophe Morin co-authored the first book on Neuromarketing and published NeuroMAP™. This proprietary, award-winning methodology has been used for the past 16 years to help over 6,000 companies worldwide SCIENTIFICALLY PERSUADE.  

Host Paul Petersen on CRM Radio interviews Patrick Renvoise, co-author of The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime and president and co-founder of SalesBrain the original neuromarketing agency.  Paul and Pat discuss research behind the current book (September of 2018) and the book that started it all, Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain.  ----more---- Patrick reveals why traditional thoughts into a buyer’s preference for a product is based on false research and how the Persuasion Code can be used by anyone to increase revenue if they understand the basic principles.  About the Persuasion Code The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime is available from all fine booksellers. This book, published by Wiley, was written by Dr. Christophe Morin and Patrick Renvoise and focuses on influencing your audience with the use of brain sciences. Get on the cutting edge of neuroscience from a book written by the team behind the world’s first neuromarketing agency. In the book, the authors introduce NeuroMap, a scientific, yet simple model to develop better marketing and sales messages. Aside from marketing and sales, the strategy of persuasion introduced covers both business and personal success. Some of the main concepts include: the dominance of the Primal Brain over the Rational Brain in buying decisions; the only 6 stimuli that always trigger a response; scientific ways to optimize your content and message delivery. Applying neuroscience to persuasion is an aspect of marketing and advertising every professional should understand. CEOs, VPs, and professionals can all benefit from The Persuasion Code as it touches on brain-based principles for consumer, media, sales, and advertising. Dr. Christophe Morin has been recognized for nearly ten years as a leading researcher and authors in the field of neuromarketing and media neuroscience. Dr. Morin is also a professor of Media Psychology for Fielding Graduate University. Patrick Renvoise is a foremost expert in complex sales. In a previous book release, Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain, the authors started the field of neuromarketing. Dr. Christophe Morin and Patrick Renvoise, sold over 200,000 copies and the book was translated in 12 languages. Since 2002, this book has been the go-to text for customers looking to use revolutionary sales and marketing practices. The company behind The Persuasion Code is SalesBrain, the world’s first neuromarketing agency. Founded in 2002, the company has helped over 600 clients close more business by researching, learning and improving thousands of sales presentations, ads, websites, brochures and more. SalesBrain has worked with over 120,000 executives (including 18,000 CEOs) around the world and delivered over 3000 private workshops to professionals, and marketers around the world. The Persuasion Code is a culmination of 16 years of research and constant interactions with executives and professionals looking to stay on the cutting-edge of marketing and sales excellence.  ___________________________________________ CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel.  GoldMine is the sponsor of CRM Radio.    

In this episode of the Financial Planner Marketing Playbook podcast, we're talking about the science of persuasion. It's a sad fact that most of our attempts to persuade are doomed to fail because the brains of our audience automatically reject messages that disrupt their attention. My guest today, Dr Christophe Morin, is co-author of The Persuasion Code. His book makes the complex science of persuasion simple. With over 30 years of marketing and business development experience, Christophe is passionate about understanding and predicting consumer behavior using neuroscience. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology, Christophe's expertise will make your financial planner business more successful with his practical approach towards creating a breakthrough persuasion strategy. In this conversation, we talk about the value of the award-winning persuasion model NeuroMap. It's the only model based on the science of how your clients use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Christophe is founder of SalesBrain, the first neuromarketing agency with a scientific persuasion model that helps companies capture, convince and close more customers. SalesBrain increases marketing performance by targeting the decision making part of your customer’s brain with a unique, award-winning, science-based NeuroMap. Founded in 2002, SalesBrain has helped over 600 companies worldwide and has trained over 120,000 executives of 20 different nationalities. Here’s my conversation with Dr Christophe Morin, author of The Persuasion Code, in season one, episode five of the Financial Planner Marketing Playbook from Bamford Media.

The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime by Christophe Morin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-persuasion-code-christophe-morin Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.

Listen now as Christophe Morin explains how to target the decision-making part of your customer’s brain!   I am reading Christophe Morin’s new book, "The Persuasion Code," and you should as well. In it, Christophe and his partner, Patrick Renvoisé, share their research on why we buy and how you can influence others to do the same. Their company, SalesBrain, is the first neuromarketing agency with a scientific persuasion model, grounded in research from the neurosciences about how the brain works. This model helps you capture, convince and close more sales by targeting the decision-making part of your customer’s brain. Fascinating stuff—don't miss this podcast! Focus on your customersʼ PAINS, choose unique CLAIMS, prove your GAIN and deliver to the primal BRAIN Founded in 2002, SalesBrain has helped over 600 companies worldwide and trained over 120,000 executives. Christophe and Patrick's unique, award-winning NeuroMap™ offers an easy to follow, 4-step methodology to improve marketing and sales processes. With the NeuroMap model, you can scientifically capture, convince and close more customers.  What Christophe and I discuss in our podcast is how to truly get your message understood by the brains of your customers. And this is not as hard as you might think. As Christophe explains, most of our efforts to convince or persuade are ineffective, and traditional types of research, surveys, interviews and focus groups do not get at the mechanisms underlying why we buy.  Why? Because your brain rejects messages that interrupt it. It is the subconscious and preconscious functional circuits of the brain that navigate our responses to stimuli—marketing and otherwise—and it is the oldest, reptilian part of your brain that drives your decision-making. This means that when you are trying to influence someone, you must focus on what they are hearing, not on what you are saying.  Listen carefully to this podcast and you will learn how you, too, can better influence and persuade others. Who knows how far this will take you! Some background on Christophe As CEO and Chief Pain Officer of SalesBrain, Christophe is passionate about understanding and predicting consumer behavior using neuroscience. Before joining SalesBrain, he was Chief Marketing Officer for rStar Networks, a public company that developed the largest private network ever deployed in US schools. Previously, he was VP of Marketing and Corporate Training for Grocery Outlet Inc, the world's largest grocery remarketer.  Christophe has received multiple awards during his career, including two prestigious speaking awards from Vistage International and three Great Mind Research Awards and Distinctions from the Advertising Research Foundation (ARF).  For a consultation on how to identify and overcome your customers’ pain, you can reach him at christophe@salesbrain.com. Additional resources: SalesBrain website Christophe's book: "The Persuasion Code"  My book: "On the Brink: A Fresh Lens to Take Your Business to New Heights" Our website: Simon Associates Management Consultants  Download the 1-page synopsis of my book, "On the Brink: A Fresh Lens to Take Your Business to New Heights" here

The key to success in sales and marketing often lies in the art of persuasion, but in a world of distractions, it can be challenging to capture the attention of your audience and tap into their decision-making process. Today's guest is the founder of SalesBrain, the world's first Neuromarketing agency, built upon two decades of research on the effect of advertising and sales messages on the human brain to create a breakthrough persuasion strategy. Based on the latest research in neuroscience, media psychology and behavioural economics, today's guest makes understanding the complex science of persuasion simple. We will discuss the award-winning persuasion model, NeuroMap™, a science-based, comprehensive yet simple step-by-step process that helps develop successful marketing and sales messages. This strategy of persuasion is useful in both business and personal success.  Today's guest is the author of the new book, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, Patrick Renvoise This strategy of persuasion is useful in both business and personal success.  Today's guest is the author of the new book, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, Patrick Renvoisé We share some of the 188 cognitive biases We talk recency bias and primacy bias We share the candy equation, the gain maximisation bet and the loss avoidance bet We discuss how the biases can be unlocked to maximise our sales or marketing messages Patrick shares what is happening with our brains and our emotions and how they impact and guide our choices Patrick shows how marketers need to create the emotion that nudges people towards your product and brand Patrick discusses how we can unlock sales using the Salesbrain models and NeuroMap Patrick shares the 6 stimuli for persuasive messages We discuss the 6 persuasion elements and the 7 persuasion catalysts More about Patrick Renvoisé and Neuromarketing here: https://www.salesbrain.com/ The book is here: http://a.co/d/gxUGe0H

Today’s podcast is the second episode of our two-part series focused on The Persuasion Code, a new book co-authored by Christophe Morin and Patrick Renvoise. We're joined this time by Patrick, co-founder and Chief Neuromarketing Officer at SalesBrain. Along with Christophe, Patrick is also the co-author of what is likely the first book about neuroscience in marketing, Neuromarketing: Understanding the "Buy Button" in Your Customer's Brain. Prior to co-founding SalesBrain, Patrick was in charge of business development at Silicon Graphics, and then at LinuxCare. He soon developed a fascination with the human brain and began investigating a scientific model to explain how people make buying decisions. Patrick spent two years researching and formalizing the first 100% science-based persuasion model called NeuroMAP™, a proprietary, award-winning methodology that has been used by over 6,000 companies worldwide. In this episode, Patrick shares the major drivers of human behavior that all marketers should understand. Listen in to learn what's at the core of our decision-making, how to alleviate common pain points for customers, and what companies can do to ensure they're communicating their value propositions as effectively as possible. You can find show notes and more information by clicking here: http://bit.ly/2xF1x6p 

Most of our attempts to persuade are doomed to fail because the brains of your audience is wired to automatically reject messages that disrupt their attention. Most people believe that persuasion is more an art than a science because there is not a single complete scientific model of persuasion. In this podcast, we will learn...----more---- that Persuasion can all be linked to brain science and that the Primal Brain of your audience (the most primitive section of their brain) drives their decision making process. You will also discover what can stimulate that primal organ and how this translate into 4 critical questions you need to address to maximize your probability to PERSUADE. About our guest: PATRICK RENVOISECo-Founder & Chief Persuasion Officer, SalesBrain Prior to co-founding SalesBrain Patrick, an expert in complex sales, was in charge of Business Development first at Silicon Graphics then at LinuxCare. While marketing super-computers and multi-million software solutions to some of the world’s most brilliant scientists at NASA, Shell, Boeing, Airbus, BMW, and more, he became fascinated by the human brain. Patrick then started to investigate a scientific model to explain how humans use their brain to make buying decisions. He spent 2 years researching and formalizing the first, 100% science-based PERSUASION model called NeuroMAP™. in 2002 Patrick and his business partner Dr. Christophe Morin co-authored the first book on Neuromarketing and published NeuroMAP™. This proprietary, award winning methodology has been used for the past 16 years to help over 6,000 companies worldwide SCIENTIFICALLY PERSUADE.

The Persuasion Code by Patrick Renvoise & Dr. Christophe Morin Today is a special day because within the last 24 hours the sequel to the most important business book in the past 95 years has been published.  Not since Scientific Advertising by Claude C. Hopkins, has the business book, Neuromarketing, Understanding the Buy Buttons in your Customer Brain, which sold 200,000 copies, changed the way we market and sell.  This is a book that launched hundreds of consultancies, created thousands of articles, numerous me-too books and changed marketing direction efforts for thousands of companies.  The sequel, long awaited and anticipated is “The Persuasion Code.”  We have Patrick Renvoise one of the co-authors with us today to discuss what this book delivers that so many have waited for.   For the uninitiated, Patrick explains Neuromarketing and then continues with: What he and his co-authored have learned in the intervening years since the original book was published. We discuss the considerable research, since the first book, which underpins this work. We ask what, if anything, he learned since 2001 which has surprised the authors? We discuss the famous Neuromap and ask if anything has changed in the  “Neuromap” brain based theory. Renvoise covers three take a ways that every marketer can learn that will change the way they sell and market.  About Patrick Renvoise, Co-Founder & Chief Persuasion Officer of SalesBrain Prior to co-founding SalesBrain Patrick, an expert in complex sales, was in charge of Business Development first at Silicon Graphics then at LinuxCare. While marketing super-computers and multi-million software solutions to some of the world’s most brilliant scientists at NASA, Shell, Boeing, Airbus, BMW, and more, he became fascinated by the human brain. Patrick then started to investigate a scientific model to explain how humans use their brain to make buying decisions. He spent 2 years researching and formalizing the first, 100% science-based PERSUASION model called NeuroMAP™. in 2002 Patrick and his business partner Dr. Christophe Morin co-authored the first book on Neuromarketing and published NeuroMAP™. This proprietary, award winning methodology has been used for the past 16 years to help over 6,000 companies worldwide SCIENTIFICALLY PERSUADE. In September 2018 Wiley published Patrick and Christophe’s second book titled “The Persuasion Code”. Following on the steps of Daniel Kahneman (2002 Nobel prize recipient) and Richard Thaler (2017 Nobel prize recipient) this book reveals the role of the Primal Brain or the Unconscious Brain in the process of PERSUASION (Kahneman named this brain the Fast Brain or System 1). Patrick received a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France). He is currently serving as Chief Neuromarketing Officer of SalesBrain. About SalesBrain SalesBrain, the world’s first neuromarketing agency, uses neuroscience discoveries to radically transform your sales and marketing performance by targeting the decision making part of your customer’s brain.  Using the proprietary NeuroMap™ persuasion model, SalesBrain customers scientifically PERSUADE with research, training and messaging services. Founded in 2002, SalesBrain has helped over 6,000 companies worldwide and has trained over 120,000 executives of 24 different nationalities. Awards In 2008 Patrick received the Vistage “Above and Beyond” speaker award. Vistage is the world’s largest CEO membership organization. In 2009 NeuroMAP™, received the “Next big thing in marketing” award from the American Marketing Association. The 2007 recipients of this award was Youtube. In 2011, 2014 & 2015 SalesBrain received the “Innovation Research Distinction” Award from the ARF (Advertising Research Foundation).

Join us as we explore neuromarketing wih Patrick Renvoise. Patrick has a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France) and he is currently serving as Chief Neuromarketing Officer and Co-Founder of SalesBrain.Neuromarketing is the next evolution of tools to improve the effectiveness of influencing messages. SalesBrain is the first neuromarketing agency with a scientific persuasion model that helps companies capture, convince and close more customers. SalesBrain increases marketing performance by targeting the decision making part of your customer's brain with a unique, award-winning, science-based NeuroMap

Join us as we explore the triune brain.Patrick received a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France) and he is currently serving as Chief Neuromarketing Officer and Co-Founder of SalesBrain.Neuromarketing is the next evolution of tools to improve the effectiveness of influencing messages. SalesBrain is the first neuromarketing agency with a scientific persuasion model that helps companies capture, convince and close more customers. SalesBrain increases marketing performance by targeting the decision making part of your customer's brain with a unique, award-winning, science-based NeuroMap

Tom Hopkins carries the standard as a master sales trainer and is recognized as the world's leading authority on selling techniques and salesmanship.Over 4 million people on five continents have attended Tom's high-energy live seminars. Tom personally conducts 30+ seminars each year traveling throughout the United States, Canada, Europe, Australia, New Zealand, Singapore, Malaysia, China, and the Philippines. He is the author of 17 books, including “How to Master the Art of Selling™,” which has sold over 1.6 million copies worldwide. This mega-selling book is considered a must-have reference guide for top selling producers in every field of sales. He has also authored three selling-skills books in the popular “…for Dummies®” series Mark Fischer co-creator of the SmartTek Systems personal security app and an electronic security industry veteran with an extensive technical background in hardware and software application development. His specialties include central station technology integration and communications, mobile GPS, M2M communications and applications, security software development, and emerging technologies Patrick Renvoise Co-Founder & Chief Neuromarketing Officer SalesBrain . Patrick spent 2 years researching and formalizing a science-based persuasion model-the NeuroMAP™. This proprietary methodology has been used for the past 12 years to help over 6,000 companies worldwide scientifically CAPTURE, CONVINCE AND CLOSE more business