Podcast appearances and mentions of Deirdre K Breakenridge

Deirdre Breakenridge, Author, PR & Marketing Strategist, CEO, Pure Performance Communications Deirdre K. Breakenridge is CEO at Pure Performance Communications. She's a career-long storyteller and media expert, strategizing with brands and professionals to ignite engagement, lead pressing conversations and grow influence in the market. Deirdre has worked with senior leaders and organizations, including the Academy of Nutrition and Dietetics, JVC, Kraft, Nasdaq, NBA Events & Attractions and the Public Relations Society of America (PRSA). Deirdre is the author of seven business books sharing stories and advice to navigate changing consumer behavior and an evolving media landscape. Her most recent book, Answers for Ethical Marketers, will be released by Routledge in April 2021. Her book, Answers for Modern Communicators, was recognized among the Top 100 Storytelling Books of all-time by Book Authority in 2020. For 15 years, Deirdre has taught PR and social media courses, online and in the classroom for NYU, UMASS, Rutgers, and Fairleigh Dickinson University. She took her passion for teaching to LinkedIn Learning, and as one of their instructors, she has developed eight video courses on PR and marketing. Deirdre has been blogging at PR Strategies for over 10 years and she's also the host of the podcast, Women Worldwide, which is nearing two million downloads. Website: https://www.deirdrebreakenridge.com/​​​​ FEEL Academy: https://www.deirdrebreakenridge.com/d...​ Facebook: https://www.facebook.com/DeirdreBreak​​​​... Twitter: https://twitter.com/dbreakenridge​​​​ LinkedIn: https://www.linkedin.com/in/deirdrebr...​ Email: deirdre@pureperformancecomm.com Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s episode of Humanize Your Workplace, we are joined by Deirdre K. Breakenridge. Deirdre K. Breakenridge is CEO at Pure Performance Communications. As a 30-year veteran in PR, marketing, and branding, she has worked with senior leaders and organizations, including the Academy of Nutrition and Dietetics, JVC, Kraft, Nasdaq, NBA Events & Attractions and the Public Relations Society of America. Deirdre is a career-long storyteller and relationship agent, helping brands and professionals to get “unstuck” and ignite their communications. She’s been working with leaders for decades to create award-winning PR and marketing programs and building relationships based on loyalty and advocacy. Deirdre takes a proprietary approach to communications with her FEEL First communication model that encompasses the findings of a 52+ Week research project. Deirdre is the author of six business books sharing stories about her communications journey. Her most recent book, “Answers for Modern Communicators,” was published by Routledge and was recently named among the Top 100 Storytelling Books in 2019 by Book Authority. For 15 years, Deirdre has taught PR and social media courses, online and in the classroom for NYU, UMASS at Amherst, Rutgers University, and Fairleigh Dickinson University. She also takes her passion for education into organizations with communication training programs and she speaks internationally on the topics of PR, marketing, branding, and social media communications. Deirdre has been blogging at PR Expanded for over 10 years and she is also the host of the podcast, Women Worldwide, which in its 5th year has nearly 2 million downloads We chat about: The FEEL Model- how it came about and how to use it in your own growth How to be more empathetic in the workplace Phrases we can use to glean more information from co-workers in the midst of disagreements You can connect with Deirdre on LinkedIn. --- Send in a voice message: https://anchor.fm/alissa-carpenter/message

Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR, marketing and branding, Breakenridge has worked with organizations including the Academy of Nutrition and Dietetics, JVC, Kraft, Nasdaq, NBA Events & Attractions and PRSA. Breakenridge is the author of six business books. Her most recent book, “Answers for Modern Communicators” was published by Routledge in October 2017. Her other titles include “Social Media and Public Relations: Eight New Practices for the PR Professional, and “Putting the Public Back in Public Relations.” As an adjunct professor, Breakenridge teaches online PR and social media courses for the UMASS at Amherst Journalism Department She speaks nationally and internationally on the topics of PR, marketing, branding and social media communications. Breakenridge is a LinkedIn Learning Instructor with eight video courses on Public Relations Foundations, Media Training, Handling an Unruly Audience, Marketing Communications, Go-To-Market Planning, Competitive Analysis, Creating a Marketing Culture and Marketing Ethics. Breakenridge is the host of a podcast program, Women Worldwide, interviewing women who share their incredible stories, educating, imparting advice and offering insights to show listeners. Women Worldwide has joined the C-Suite Radio Network, which is the home of podcasts for top business leaders and innovators. NJBIZ named Breakenridge as one of the Best 50 Women in Business in the state of New Jersey. She also joined the ranks of the Top 250 Women Leaders published by Richtopia in from 2016 through 2018. Breakenridge blogs about PR and communications, the changing media landscape and collaborative technology at PR Expanded and is the co-founder of #PRStudChat, a dynamic Twitter community with Twitter chats for PR students, educators and PR pros. https://www.deirdrebreakenridge.com/ Download a Free Chapter of Answers for Modern Communicators: http://bit.ly/learningtheessentials To purchase a copy of the Answers for Modern Communications book with the promo code: http://bit.ly/answersformoderncommunicators Promo Code: WOW20

Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR, marketing and branding, Breakenridge has worked with organizations including the Academy of Nutrition and Dietetics, JVC, Kraft, Nasdaq, NBA Events & Attractions and PRSA. Breakenridge is the author of six business books. Her most recent book, “Answers for Modern Communicators” was published by Routledge in October 2017. Her other titles include “Social Media and Public Relations: Eight New Practices for the PR Professional, and “Putting the Public Back in Public Relations.” As an adjunct professor, Breakenridge teaches online PR and social media courses for the UMASS at Amherst Journalism Department and for Rutgers University’s PR Certificate course. She speaks nationally and internationally on the topics of PR, marketing, branding and social media communications. Breakenridge is a LinkedIn Learning Instructor with seven video courses on Public Relations Foundations, Media Training, Handling an Unruly Audience, Marketing Communications, Go-To-Market Planning, Competitive Analysis and Creating a Marketing Culture. Breakenridge is the host of a podcast program, Women Worldwide, interviewing women who share their incredible stories, educating, imparting advice and offering insights to show listeners. Women Worldwide has joined the C-Suite Radio Network, which is the home of podcasts for top business leaders and innovators. NJBIZ named Breakenridge as one of the Best 50 Women in Business in the state of New Jersey. She also joined the ranks of the Top 250 Women Leaders published by Richtopia in from 2016 through 2018. Breakenridge blogs about communication, the changing media landscape and collaborative technology at PR Expanded and is the co-founder of #PRStudChat, a dynamic Twitter community with Twitter chats for PR students, educators and PR pros. --- Support this podcast: https://anchor.fm/freeman-means-business/support

Social media has taken the world by storm, becoming the most used medium for advertising, information sharing, and business development, with many platforms through which to reach and network with customers around the world. Jason Hartman interviews Deirdre Breakenridge on the changes in public relations, how to find the people you're trying to attract, how to monitor your community of consumers, and listening and meeting the needs of your clients by providing more meaningful information. Some of the most popular platforms today are Facebook, YouTube, Twitter, and Vimeo. Deirdre explains how to “listen” on the various platforms, including searching Google and Yahoo, describing different powerful software platforms that can provide this tool for bigger brands. She also discusses effective public relations monitoring for speakers and publishers, including being part of community chats, blogs, and forums in social media communities, such as Twitter. She encourages people to be and act like the thought leader, but to also be available to answer questions or speak or coach. Deirdre stresses who you are online is really who you need to be all the way around. Your online presentation should match who you are in real life. “Be your brand,” says Deirdre. Jason and Deirdre touch on the subject of news releases, the changes beyond traditional outlets, including the ability to hyperlink resources and embed YouTube videos in your material. Deirdre refers to this function as PR 2.0, a more customized story that can be shared in communities. In the new age of social media and public relations platforms, there are many more options available to reach customers/consumers. As these outlets evolve, several are becoming much more cost effective. Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Deirdre has counseled senior level executives at companies including Empire Today, Hershey's, JVC, Kraft, the Public Relations Society of America (PRSA) and the World Bank. Deirdre is the author of four Financial Times books. Her book, “Putting the Public Back in Public Relations,” published in March 2009, is available in major bookstores and online. She has also authored: “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.” Her fifth and most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” will be published by FT Press, a Pearson company in February 2012. Website: Social Media and Public Relations: Eight New Practices for the PR Professional

Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, she is the author of five Financial Times books - her most recent book, Social Media and Public Relations: Eight New Practices for the PR Professional, was published in May 2012. Deirdre is an adjunct professor at New York University (NYU), an online instructor for UMASS at Amherst Journalism Department, and she speaks nationally and internationally on the topics of PR, marketing and social media communications. She also serves on the Board of the Social Network Association and is working with the founders on the #50Shows Empowering Women Movement giving women a voice and platform through media.

Social media has taken the world by storm, becoming the most used medium for advertising, information sharing, and business development, with many platforms through which to reach and network with customers around the world. Jason Hartman interviews Deirdre Breakenridge on the changes in public relations, how to find the people you're trying to attract, how to monitor your community of consumers, and listening and meeting the needs of your clients by providing more meaningful information. Some of the most popular platforms today are Facebook, YouTube, Twitter, and Vimeo. Deirdre explains how to “listen” on the various platforms, including searching Google and Yahoo, describing different powerful software platforms that can provide this tool for bigger brands. She also discusses effective public relations monitoring for speakers and publishers, including being part of community chats, blogs, and forums in social media communities, such as Twitter. She encourages people to be and act like the thought leader, but to also be available to answer questions or speak or coach. Deirdre stresses who you are online is really who you need to be all the way around. Your online presentation should match who you are in real life. “Be your brand,” says Deirdre. Jason and Deirdre touch on the subject of news releases, the changes beyond traditional outlets, including the ability to hyperlink resources and embed YouTube videos in your material. Deirdre refers to this function as PR 2.0, a more customized story that can be shared in communities. In the new age of social media and public relations platforms, there are many more options available to reach customers/consumers. As these outlets evolve, several are becoming much more cost effective. Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Deirdre has counseled senior level executives at companies including Empire Today, Hershey's, JVC, Kraft, the Public Relations Society of America (PRSA) and the World Bank. Deirdre is the author of four Financial Times books. Her book, “Putting the Public Back in Public Relations,” published in March 2009, is available in major bookstores and online. She has also authored: “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.” Her fifth and most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” will be published by FT Press, a Pearson company in February 2012.