Podcast appearances and mentions of Deirdre Breakenridge

Is AI the superglue that can repair our fractured media universe? Or is it just another tool that could further splinter our audiences? In this episode of The Trending Communicator, host Dan Nestle sits down with digital marketing expert, leading AI researcher, and prolific LinkedIn Learning course creator Martin Waxman. A professor at McMaster University, associate director of the Future of Marketing Institute, and member of the Institute for Public Relations Digital Media Center, Martin has been leading the AI charge for the Communications profession through his Digital Marketing Trends newsletter and the LinkedIn Live DM Show (with recent TTC guest, Deirdre Breakenridge).  In other words, he's just the guy Dan needs to speak with to unpack the complexities of generative AI in the world of marketing and PR. This episode tackles the pressing questions facing communicators in 2025: How can we effectively use AI to reach fragmented audiences? What are the risks of over-relying on AI for content creation? And how can we maintain our creativity and critical thinking skills in an AI-driven world? Dan and Martin discuss the parallels between the early days of social media adoption and the current AI revolution, highlighting the importance of developing AI policies and guidelines within organizations. They also address the fear of becoming obsolete (FOBO) that many professionals are experiencing in the face of rapid technological change. The conversation takes a practical turn as Martin shares his favorite AI tools for various tasks, from content generation to image creation. Listeners will gain insights into how to integrate these tools into their workflow without sacrificing creativity or quality. Whether you're an AI enthusiast or a skeptic, this episode offers a balanced perspective on the role of generative AI in shaping the future of communications. Martin's call to action for professionals to be proactive, entrepreneurial, and initiative-taking with AI tools serves as a rallying cry for the industry. Don't miss this thought-provoking discussion that will challenge you to rethink your approach to AI in communications and marketing. Tune in to discover how you can harness the power of AI while maintaining the human touch that sets great communicators apart. Listen in and hear about... Navigating the fractured landscape of modern communications AI's potential to revolutionize content creation and distribution Balancing efficiency gains with maintaining creative integrity Strategies for avoiding "AI slop" and enhancing originality Essential AI tools for marketers and communicators in 2025 Cultivating critical thinking skills in the age of generative AI Future trends in AI-driven marketing and public relations Notable Quotes On the Fractured Landscape: "Sometimes I think the word of the year for 2024 should be fractured. As in the fractured. Fill in the blank landscape, the fractured media landscape, the social media landscape, the fractured political landscape, the fractured audience landscape." - Dan Nestle [00:00 - 00:17] AI's Role in Communication: "Instead of writing 15 versions of an article for 15 channels, we can write and easily use AI to repurpose it 15 ways." - Dan Nestle [00:45 - 00:52] On AI Adoption: "It feels like to me, with all the announcements that were packed into the last two weeks of December, plus all the hype we've heard for the entire year, it just. It reminds me of a Jenga game that the tech companies. Or Jenga game. How about that? The tech companies are playing with each, and they keep going higher and higher and higher as it gets a little bit shakier." - Martin Waxman [08:24 - 08:46] Fear of Becoming Obsolete: "There's actually a term for this. It's called FOBO, the fear of becoming obsolete. And it's really real. There's been studies around this." - Martin Waxman [09:18 - 09:25] On AI Slop: "I just want next year to be the year where we get rid of AI slop. And there's certain words I never want to see again. I never want to see the word leverage anymore. Unless you're talking about actually, you know, using something or moving something with a lever." - Martin Waxman [44:36 - 44:50] The Learning Curve with AI: "We have to factor in and. And you touched on this. The learning curve that we have, learning how to talk to machines. Yeah, we can talk to people, but we need to learn how to talk to machines better." - Martin Waxman [43:54 - 44:05] On Being Proactive with AI: "We are all newbies, we're all neophytes in this. I mean, it may feel like it's been around forever. It hasn't. So we all have an opportunity to figure out how the tools work, how we can use them more effectively. But we need to be proactive, we need to be entrepreneurial, and we need to take some initiative with them" - Martin Waxman [1:03:57 - 1:04:18] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Martin Waxman Martin Waxman Communications | Website Martin Waxman | LinkedIn Digital Marketing Trends | LinkedIn Newsletter Generative AI for Digital Marketers | LinkedIn Learning Course Timestamped key moments from this episode (as generated by Fireflies.ai)

So many of us--especially communicators--struggle to make the case when it counts.  Sure, you may have all the facts at your fingertips, and there's no doubt you feel strongly about your point of view. But when you get to the boardroom, the interview, or any meeting for that matter, are you in the conversation or on the sidelines? Are your contributions making an impact? Do you have a seat at the table?  Perhaps you're missing a key ingredient in your leadership cocktail: Influence. Join host Dan Nestle as he welcomes author, teacher, strategist, and recognized authority on influence in PR and Communications, Deirdre Breakenridge, back to the show to help us understand what influence means to our profession - and how we can cultivate this critical quality. Discover how Deirdre's FEEL model (Face your fears, Engage with empathy, live with Ethics, unleash the Love) has transformed into the Influential Communicator framework, emphasizing the importance of emotional intelligence (EQ), authenticity, and ethical conduct in building trust and relationships. Deirdre shares practical insights on the critical skills needed to wield influence effectively, the challenges communicators face in adopting new technologies like AI, and the importance of maintaining core human skills amidst digital advancements. She and Dan talk about the potential for AI to support and augment our ability to influence and what that might mean for the future of work, especially in communications. As an example, she talks about Facial Impact Quotient (FIQ), her innovative AI tool that analyzes facial expressions to enhance communication effectiveness, and how it can be a game-changer for professionals seeking to improve their presentation skills. Whether you're a seasoned communicator or new to the field, this episode is relevant. It offers valuable lessons on enhancing your influence, building trust, and confidently navigating the future of communications. Tune in to understand how you can leverage your unique skills to lead--and influence--in the ever-evolving landscape of AI and Communications.   Listen In and Hear About.... The evolving role of communications professionals in the context of AI and technology, emphasizing the need for leadership in its adoption. The importance of influence over self-promotion, focusing on building trust and credibility within organizations. Introduction of the "Influential Communicator" model, highlighting its components of empathy, ethics, and effective communication. Challenges faced by communicators in adapting to new technologies and the significance of emotional intelligence, authenticity, and ethical conduct. The impact of technology, particularly AI and facial recognition, on communication, and the limitations of AI in interpreting emotional cues. Development of human skills to enhance relationships and influence, including the use of tools to understand emotional signals. Resources and training opportunities for developing emotional intelligence and influence skills, aligning personal priorities with organizational goals.   Notable Quotes "You can't have a relationship if you don't feel. If you're in PR and communications, the relationship is everything. How do you advance conversations?" — Deirdre Breckenridge [03:58 - 04:03] "Influence is your ability to move someone in the direction that you desire, an action that you'd like them to take, a way that they're going to participate with you." — Deirdre Breckenridge [13:27 - 13:34] "You're not going to influence many people if you don't have confidence in who you are or what you're doing. You have to be fully present, aligned, and believing." - Deirdre Breckenridge [00:16:52]  "Emotional intelligence plays a part of it, your authenticity. I also think your contribution score when you're speaking, how much value do you add?" — Deirdre Breckenridge [19:21 - 19:30] "Empathy is on different levels. And I think you have to break down the levels of empathy to truly understand where you are with the person who you're trying to influence." — Deirdre Breckenridge [22:56 - 23:05] "You certainly can't even get to a place of empathy. You don't have the deep listening. Listening is always the number one." — Deirdre Breckenridge [29:53 - 30:00]  "Technology, as helpful as it is, can be a huge distraction because the screen time, we're constantly getting stimulated by what we see." — Deirdre Breckenridge [36:12 - 36:20] "Your brain has to be calm in order for you to be verbally fluent. If your brain is spinning because of all the technology and the excitement and the dopamine hits, you can't get the words out." - Dan Nestle [00:37:37]  "You don't want somebody building trust with the CEO for you. You're going to do that. So using it to our benefit." — Deirdre Breckenridge [42:01 - 42:08] "We need more work on our human skills because better relationships are built on trust, and trust gets you to influence." - Deirdre Breckenridge [00:46:04]   Resources & Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter Deirdre Breakenridge Deirdre Breakenridge | LinkedIn Deirdre Breakenridge | Website The Influential Communicator | Newsletter Facial Impact Quotient | AI Facial Expressions Tool Deirdre Breakenridge Books | Amazon Author Page   Timestamped key moments from this episode (as generated by Fireflies.ai)

Want to get in front of more high-value client targets? Wondering how speaking on the right stages can elevate your agency's reputation? To Discover how one agency owner leverages speaking engagements to secure more high-value clients, Brooke Sellas interviews Deirdre Breakenridge.Guest: Deirdre BreakenridgeReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you ever been so excited about an upcoming event or project? Maybe it's Thanksgiving with the family or a new initiative at work. You burst into the room with this game changing idea and… you're met with a less than enthusiastic team. How do you get everyone on board? How do you make sure you're reading the room properly before diving right in to pitching your idea? Deirdre's been helping teams communicate, connect and most importantly engage for 30+ years. She joined the Coffee With Kim crew to share her tried and true FEEL model, how to involve the naysayers (spoiler alert: pushing them out is the WORST idea), and what nonverbals to look for before pitching your big idea. If you're looking for a way to pep up your team or communicate better with your boss this is the conversation for you. Want to skip around? 08:05 Getting off autopilot 17:18 How to get your boss to listen to you 19:03 Ways to involve the naysayers 27:30 Tips for using the FEEL model 32:00 Looking for nonverbal clusters 41:25 Speaking up at work44:00 HomeworkIf you loved this episode you should check out this episode How To Stop Living On Autopilot With Antonio NevesIf you enjoyed today's episode, please:1.) Sign up for notes at copymyhomework.com for a full list of resources, links and recommendations listed on today's episode.2.) Post a screenshot of the episode & tag me on LinkedIn or Instagram @kimkaupe so we can talk about your favorite parts!3.) Leave a positive review (shameless, but someone's gotta say it right?!)4.) Subscribe for new episodes every Tuesday on your favorite podcast app. Connect with Kim over on the socials!Instagram + TikTok: @kimkaupeLinkedIn: https://www.linkedin.com/in/kimkaupe

Are you lending your voice and thought leadership expertise to important conversations impacting your customers and the market? Deirdre Breakenridge, CEO of Pure Performance Communications, recognizes this can be the difference in your business's performance.   Understanding the power of storytelling and communications confidence, Deirdre created the Influential Communicator.   The Influential Communicator is: The sought-after expert, tapped for interviews, speaking engagements, keynotes and the lead presenter for your team meetings. The professional who aligns vocal, verbal and non-verbal communication cues to communicate with maximum effectiveness. The speaker who can navigate any conversation, meeting, interview or presentation with ease. “You don't need success to be happy. You need to be happy first to get to success.”   With 30+ years of PR experience and an author of 10 books, storytelling has always been a critical component in Deirdre's career. But when she experienced a family tragedy, she looked inward to reflect on her purpose in business and life.    For the last episode of Season 4, She joined Corina Burton on the

Anyone talking to a journalist ought to invest in media training. On this week's show we talk about new and authentic approaches to media training with Deirdre Breakenridge, a PR & ​m​arketing strategist, author, LinkedIn Learning instructor and media trainer. 

In this episode of the PR Talk podcast, we asked several past guests for their 2022 marketing and industry predictions. Participants include Robert Johnson, Peter Shankman, Deirdre Breakenridge, Rand Fishkin, Michael Cottam, Domenica D'Ottavio, Mark Mohammadpour and Carmie McCook. For predictions from host Amy Rosenberg see her recent 2022 Public Relations Predictions blog post. Learn more about your ad choices. Visit megaphone.fm/adchoices

Deirdre Breakenridge, Author, PR & Marketing Strategist, CEO, Pure Performance Communications Deirdre K. Breakenridge is CEO at Pure Performance Communications. She's a career-long storyteller and media expert, strategizing with brands and professionals to ignite engagement, lead pressing conversations and grow influence in the market. Deirdre has worked with senior leaders and organizations, including the Academy of Nutrition and Dietetics, JVC, Kraft, Nasdaq, NBA Events & Attractions and the Public Relations Society of America (PRSA). Deirdre is the author of seven business books sharing stories and advice to navigate changing consumer behavior and an evolving media landscape. Her most recent book, Answers for Ethical Marketers, will be released by Routledge in April 2021. Her book, Answers for Modern Communicators, was recognized among the Top 100 Storytelling Books of all-time by Book Authority in 2020. For 15 years, Deirdre has taught PR and social media courses, online and in the classroom for NYU, UMASS, Rutgers, and Fairleigh Dickinson University. She took her passion for teaching to LinkedIn Learning, and as one of their instructors, she has developed eight video courses on PR and marketing. Deirdre has been blogging at PR Strategies for over 10 years and she's also the host of the podcast, Women Worldwide, which is nearing two million downloads. Website: https://www.deirdrebreakenridge.com/​​​​ FEEL Academy: https://www.deirdrebreakenridge.com/d...​ Facebook: https://www.facebook.com/DeirdreBreak​​​​... Twitter: https://twitter.com/dbreakenridge​​​​ LinkedIn: https://www.linkedin.com/in/deirdrebr...​ Email: deirdre@pureperformancecomm.com Learn more about your ad choices. Visit megaphone.fm/adchoices

How important is communication for an organization? Today's guest for Coffee with Closers is convinced that it's 10 out of 10. Understanding others is about empathy. It's about vulnerability and listening to the other person. As an entrepreneur and a leader, you truly can't solve anything if you don't listen. Meet Deirdre Breakenridge, an entrepreneur, an author, and an educator who taught PR and Communications in many prestigious universities. She currently runs her own consulting practice Pure Performance Communications. “In order to truly build relationships with someone else, you have to FEEL first”, says Deirdre. When you FEEL, this means you're able to Face Fears, communicate with Empathy, use Ethics and good judgment and discover how much you Love your mission. Stay tuned for a conversation with Deirdre where she shares her framework for communications. Coming up: • Why is it important to learn from the mistakes of others? • How to understand Millennials and how to make sure they are heard? • How entrepreneurs can build genuine relationships with the team? • How can you use storytelling to build strong company culture as a B2B company? Enjoy the episode! ------------------------------------------------------------------------------------------------------------------------------- ►Find Deirdre Breakenridge on LinkedIn https://www.linkedin.com/in/deirdrebreakenridge/ ►Grab your copy of Answers for Modern Communicators at https://www.amazon.com/Answers-Modern-Communicators-Effective-Communication-ebook/dp/B075Z3F8DB ►Take the FEEL test https://www.deirdrebreakenridge.com/take-the-feel-test-first-before-you-communicate/ ►Visit Pure Performance Communications at https://www.pureperformancecomm.com/ ------------------------------------------------------------------------------------------------------------------------------- This series is brought to you by OneIMS - a leading digital marketing agency helping businesses win new customers. ►Request your FREE marketing ROI audit at https://www.oneims.com/ ►Subscribe to our channel here: https://www.youtube.com/user/oneims ►Listen to our podcast https://open.spotify.com/show/0rq9sO5hIdnMlsY3M7jqYf?si=fLmIEu88QMi6QFU8p6h_Gw ►Visit our website here: https://www.oneims.com/ ►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/ LinkedIn: https://www.linkedin.com/company/oneims/ Instagram: https://www.instagram.com/oneims/ Twitter: https://twitter.com/oneims?lang=en

Deirdre Breakenridge, author of Answers for Modern Communicators: A Guide to Effective Business Communications, delves into how the definition of the modern-day communicator has changed. It used to mean that only people who were trained were the communicators, but nowadays; with the changes in media and social media, anyone can be a citizen journalist and act as a communicator. Breakenridge says that communication is at the heart of every business as it helps build relationships with customers. But as more channels or platforms emerge, attention spans across the board are fragmented with the average span being eight seconds for highly digitized individuals. She argues people don't have to be everywhere, just where your customers need and want you to be in order to be an effective communicator. Learn more about your ad choices. Visit megaphone.fm/adchoices

Deirdre's book on the topic is now out and we are here to discuss the topic and its implication on marketers. Join us. Grab a copy of her book here: https://amzn.to/3zkLLeU --- Send in a voice message: https://anchor.fm/ctrappe/message

In this episode, Michael talks with Deirdre Breakenridge, influential communications professional, CEO of Pure Performance Communication, podcaster, blogger, and author of numerous books, including Answers for Ethical Marketers and Social Media and Public Relations, about ethics as a personal journey and as a business practice, using emotions at work, speaking truth to power and how ethics and communication will change in the coming years.

Deirdre Breakenridge is an author, entrepreneur, and CEO at Pure Performance Communications. As a 30-year veteran in public relations (PR) marketing and branding, she's worked with senior leaders at Fortune 500 companies.  Deirdre is the author of seven business books, including Answers for Modern Communicators which was recently named one of the 100 best storytelling books of all time by BookAuthority. Deirdre is also the host of the podcast, Women Worldwide, which is in its sixth year and has nearly 2 million downloads.  Today, we're going to discuss modern public relations and how it works alongside marketing. Public Relations Then and Now  Bill Gates said, “If I was down to my last dollar, I would spend it on public relations.” PR is a great way to build awareness and credibility while protecting our reputation through the media, social media, and within our communities. Our goal should be to find the positive messages and stories in our organizations and share them with consumers. Since PR is such an effective way to build our businesses, we need to be aware of how the industry is changing.  When Deirdre entered the public relations industry, it looked very different than what it does today. Traditional PR was about writing press releases to hand out to news outlets, who would then share our story. However, this approach of trying to control the messages sent out to consumers doesn't work as well with modern media. Our stories, whether good or bad, can be spread on social media in seconds.  The Pew Research Center found that 86% of Americans get their news from their smartphones or computers, over radio, television, and print publications. This means consumers don't have to rely on news outlets to learn about our companies anymore. They have Google. They have Facebook. While 68% of Americans still get news from news websites and apps (traditional PR can still work), nearly just as many look to social media. According to a study, 53% of Americans say they get news from different social media platforms (Source: Pew Research Center). A news outlet may wait for a press release, but social media doesn't wait around for an email to share a story.   PR professionals need to adjust to the fact that people have a wide variety of media outlets and platforms where they can get their stories. Today, many stories don't flow out of a company's communication department. The stories are created inside communities on social media. We don't have as much control over the stories that get shared as we did before. Instead, people are citizen journalists and the power of the story lies in their hands-on social media. Modern media has become increasingly interconnected with marketing.  5 Ways to Effectively Implement Modern Public Relations  Here are five ways our companies and businesses can effectively use modern public relations.     Monitor Social Media   Often a story about our brand or company will find its way on social media before we know about it. Social media monitoring is essential to see how we're perceived by our audience. We need to watch for the negative comments so we can catch them early on and find a way to amend them, while also watching for the positive comments so we can learn what stories our customers resonate with and continue to share them.  It only takes a few negative comments or missteps for our image to be impacted and our reputation to go down the drain. If we aren't monitoring our social media channels, we won't know when a negative story about our brand is circulating the web, and we won't be able to take action to fix it. With modern PR, it's our responsibility to monitor everything affecting our brand.  There are different tools and platforms we can use to monitor how our brand is perceived on social media. Deirdre recommends the free plan of Hootsuite. It can help us see who's talking about our brand on social channels and what the conversation points are about.  Deirdre also recommends using Notified by Intrado, another platform that lets us monitor digital conversations. Notified can help us craft our stories and reach out to journalists through the platform, monitor and measure how well we're doing, and see how much engagement our brand has.  Talkwalker is another social listening tool Deirdre finds useful. Talkwalker has an AI-powered analysis that provides real-time insights into what's happening on all social channels and online media.   Be Active on Social Media   We shouldn't just monitor social media. We should be actively engaged on all platforms to share positive stories about our brand. We have to realize that many stories develop away from the media. Even major media outlets keep an eye on social media for new stories. If we aren't putting positive stories and messages about our brand out onto the world wide web, who will? One of our main goals should be to enhance our online presence.  As we become active on social media, this is where we begin to see a huge overlap in PR and marketing. With marketing, we want to create content to market our brand and with PR we want to create content to build our reputation. With both, we want to build relationships with our customers. The majority of our customers are likely active on social media platforms. We can engage with them through our content to build those relationships.    Build Relationships   We should develop good relationships with media outlets and influencers.   When it comes to getting our stories out in the media, it helps to have good contacts. When we've developed good relationships with producers, editors, or journalists at media outlets such as CNN, New York Times, or other local news sources, it is easier to reach them and get our story out. Even if a story is released on social media first, we can bring in experts who can comment on the stories. We can foster relationships by getting to know editors or journalists really well.  Once we know and understand the agenda of a journalist or outlet, it's a lot easier to creatively pitch a story to promote our expertise. It's important to remember that, when we want to be in the news or want to be covered, it's not just about our agenda. It's about their agenda as well. We have to think about what the media wants to share and why they want to share it.  Sometimes media outlets may release a negative story about our company. This is another great reason why we should be developing relationships. If a company releases a story that will reflect badly on our brand, we can get in contact with them sooner to make amends if we already have a relationship with them. I have found that recently, a lot of what PR practitioners do is repair reputations. They need to know when to make comments on stories and when to leave them alone.  Not only should our PR practitioners focus on building relationships with the media, but they should also start building relationships with influencers. According to a Global Communications Report, 60% of PR executives believe influencer marketing is becoming a vital part of PR (Source: MediaKix). We can use our PR department to help reach out to influencers to share our brand messages.  Since public relations is about credibility, public opinion, and shifting opinions, it is great to align with other influencers who have credible brands. Whoever we align with will be a brand representative.    Work with the Marketing Team   PR and marketing often overlap. Teamwork between these two critical components of our business can be the difference between success and failure.  Search engine optimization used to be separate from PR, but this has changed. PR is all about storytelling and content. In fact, “80% of PR professionals and marketers believe the future is digital storytelling.” (Source: mediakix.com) We have to understand how we are tagging our content and what descriptions we are using. We also need to be on the same page with marketing. Who is using our content? How are they optimizing? How do we optimize together? When a campaign is rolling out through marketing, the best thing the marketing department can do is have the public relations team on board and ready to gauge public perception over a campaign. We shouldn't have to guess what's going on.  We don't want to have “silo working” within our organizations. Silo working happens when different departments don't communicate with other individuals they work with. This can create a huge problem as it leads to misunderstandings and confusion, reducing efficiency.  Deirdre said we can help break down work silos by helping our PR and marketing teams understand what each other's jobs are. Deirdre said that she once had a training session with PR and marketing and found that each department didn't know what each other's day looked like. To fix this, it helps to have a buddy system where we share what we do or walk a day in someone else's shoes. This can open our eyes to what others are doing, why they're doing it, and how we can help each other.  We should have closer internal communication. Collaboration and innovation have to start with the entire team.    Be Conscious of What We Say and Do   Above all else, if we want to have a good brand reputation, we have to actually be good. We need to make sure we are staying positive, staying true to our brand, and providing value to our customers. A news outlet can't write a bad story about us if there isn't one. They also can't write a good story about us if there aren't any.  Deirdre believes that modern PR is a responsibility. What we do and say is part of this responsibility. It's essential to know what goes on around our brand. It's as if we're in a fishbowl. Everything we do is seen by everyone else, emphasizing the need to be open and transparent. Our stories must show ethics and good judgment. In the current saturated media landscape, we want to be the experts who bring helpful information.  A PR executive can help our company say and do the right things. They help us interact with the media and can provide advice on touchy subjects. For example, in 2020, the Black Lives Matter Movement became so powerful and important, that many businesses decided to come out and release a statement supporting it. With such controversial and deeply emotional topics, our brand needs to be careful about what we say and don't say. A PR specialist can help us with that.  Key Takeaways Thank you so much Deirdre for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode: PR has changed. Many stories no longer flow out of a company's communication department. The stories are created inside communities on social media. Social media monitoring is essential to see how we're perceived.  We should be actively engaged on social media to share positive stories about our brand. We should develop good relationships with media outlets and influencers. It's better to have 10 really good relationships with media professionals than to have a list of 100 connections that barely know us. PR and marketing leaders should collaborate and lead the way for their teams to collaborate.    Connect with Deirdre  If you enjoyed this interview and want to learn more about Deirdre or connect with her, you can find her on LinkedIn. You can also visit her website at  www.deirdrebreakenridge.com. Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter. Share Your Story  What are the most effective PR strategies you've used to share your stories and messages? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://monetizationnation.com/blog/132-how-to-effectively-implement-modern-public-relations/ 

We have all been faced with an ethical dilemma in the workplace at one point or another and may not have known exactly how to handle it, so Amy invited Deirdre Breakenridge to join the PR Talk podcast and speak about what ethics are, why you need to define yours, and how to put them into action. Deirdre is the CEO of Pure Performance Communications and author of seven books, most recently “Answers for Ethical Marketers,” which is part of her “answer” book series for communicators. She also took on a 52+ week research journey and passion project to build a model to address the disconnect in intergenerational communications. More on that later. If you want to know more about ethical decision making, but don’t know how to address it, you’re in luck. Amy asked Deirdre a slew of questions about ethics, including: how to evaluate ethical behavior in the office, what to do when you’ve made a mistake and much more!

Join me on "Marketing with Russ... aka #RussSelfie with my guest Deirdre Breakenridge. Deirdre is the CEO of Pure Performance Communications. She has been in PR and marketing for 25+ years helping senior executives in mid size to large organizations communicate to their stakeholders. She is a communications strategist and has worked with clients on many different types of communications programs.  Broadcast on... Facebook:     http://bit.ly/MarketingWithRuss96outube:       http://bit.ly/MarketingWithRuss96YT  Connect with Russ: Website:      https://www.russhedge.com/ Connect with Deirdre:  Website:     http://www.pureperformancecomm.com/Website:     http://www.deirdrebreakenridge.com/ LinkedIn:    https://www.linkedin.com/in/deirdrebreakenridgeTwitter:      https://twitter.com/dbreakenridgeEmail:        deirdre@pureperformancecomm.com  

Join me on "Marketing with Russ... aka #RussSelfie with my guest Deirdre Breakenridge. Deirdre is the CEO of Pure Performance Communications. She has been in PR and marketing for 25+ years helping senior executives in mid size to large organizations communicate to their stakeholders. She is a communications strategist and has worked with clients on many different types of communications programs.  Broadcast on... Facebook:     http://bit.ly/MarketingWithRuss96outube:       http://bit.ly/MarketingWithRuss96YT  Connect with Russ: Website:      https://www.russhedge.com/ Connect with Deirdre:  Website:     http://www.pureperformancecomm.com/Website:     http://www.deirdrebreakenridge.com/ LinkedIn:    https://www.linkedin.com/in/deirdrebreakenridgeTwitter:      https://twitter.com/dbreakenridgeEmail:        deirdre@pureperformancecomm.com  

Join me on "Marketing with Russ... aka #RussSelfie with my guest Deirdre Breakenridge. Deirdre is the CEO of Pure Performance Communications. She has been in PR and marketing for 25+ years helping senior executives in mid size to large organizations communicate to their stakeholders. She is a communications strategist and has worked with clients on many different types of communications programs. Broadcast on... Facebook: http://bit.ly/MarketingWithRuss96 outube: http://bit.ly/MarketingWithRuss96YT Connect with Russ: Website: https://www.russhedge.com/ Connect with Deirdre: Website: http://www.pureperformancecomm.com/ Website: http://www.deirdrebreakenridge.com/ LinkedIn: https://www.linkedin.com/in/deirdrebreakenridge Twitter: https://twitter.com/dbreakenridge Email: deirdre@pureperformancecomm.com #Connection #PurePerformance #Communications #PR #Marketing #Author #InspirationSpecialist #RussSelfie

Deirdre Breakenridge is an author, entrepreneur, and CEO of Pure Performance Communications. As a 30-year veteran in PR, marketing, and branding, she has worked with senior leaders at many Fortune 500 companies. She is a career-long storyteller and strategist helping brands and professionals to ignite more energy around their communication, lead pressing media conversations, and grow influence in the market. Deirdre has been working with leaders for decades to create award-winning PR and marketing programs and building relationships based on loyalty and advocacy. Deirdre is also the author of seven business books sharing stories and advice to navigate changing consumer behavior and an evolving media landscape. Her most recent book, Answers for Ethical Marketers, was released in April 2021. Her other book, Answers for Modern Communicators, was recently named by BookAuthority as one of the “100 Best Storytelling Books of All Time.” As an international speaker, Deirdre shares her research and career journey in PR, marketing, branding, and social media communications. She has been blogging at PR Strategies for over 10 years and is also the host of the Women Worldwide podcast, which is in its sixth year with nearly two million downloads. In this episode… Finding the way to your destination is important, but so is the journey you take to get there. For matters that fall outside of simple navigation, how do you determine the best way forward? And, if you find yourself in a leadership role, how can you be sure that you’re staying true to yourself as you lead others? For Deirdre Breakenridge, leading like a woman means embracing who you are, believing in yourself, and using that as a gift to lead others. She suggests that if you take the time to listen to your inner GPS and learn to trust it, it will guide you to new opportunities. Deirdre also recommends having well-defined values so that your inner GPS can guide you on ethical matters as well.  In this episode of the Lead Like A Woman Show, Andrea Heuston interviews Deirdre Breakenridge, the CEO of Pure Performance Communications, about the need for women to trust in their inner GPS. Deirdre also talks about building her business, dealing with a family tragedy, and writing several books. Plus, Deirdre explains why the FEEL model that she created is helping leaders and brands form better relationships.

Deirdre Breakenridge, author of Answers for Modern Communicators: A Guide to Effective Business Communications, delves into how the definition of the modern day communicator has changed. It used to mean that only people who were trained were the communicators, but nowadays; with the changes in media and social media, anyone can be a citizen journalist and act as a communicator. Breakenridge says that communications is at the heart of every business as it helps build relationships with customers. But as more channels or platforms emerge, attention spans across the board are fragmented with the average span being eight seconds for highly digitized individuals. She argues people don’t have to be everywhere, just where your customers need and want you to be in order to be an effective communicator. Learn more about your ad choices. Visit megaphone.fm/adchoices

For over 25 years Deirdre Breakenridge has guided senior executives in mid-size to large organizations communicate to their stakeholders and has written multiple communication focused books in the process. More recently, she continues to build out her research driven FEEL model to help anyone develop the ability to facilitate stronger interactions.

This week Dan has the privilege and honor to connect with Deirdre Breakenridge, a leading advocate for women in business and one of the most influential thinkers in strategic communications, ever. Entrepreneur, professor, consultant, podcaster, blogger, and author of numerous books including Socal Media and Public Relations, PR 2.0, and the upcoming Answers for Ethical Marketers, Deirdre shares her journey, why she started the Women Worldwide Network, her thoughts on creativity, ethics, empathy, EQ, and much more. She and Dan have a thoughtful, optimistic, and heartwarming conversation that's a perfect way to wrap up the year.

Deirdre Breakenridge is the CEO of Pure Performance Communications, a company that fuses strategic communications with innovative technology to impact business communications from consumer interest to brand loyalty and advocacy. Deirdre has been in PR and marketing for over 25 years, helping senior executives in mid-and-large organizations better communicate with their stakeholders.  Deirdre also does reputation management and social media relations. She's a LinkedIn Learning instructor and was an Adjunct Professor at NYU, and she has written many books including Answers for Modern Communicators, and her latest one book, Answers for Ethical Marketers. In this episode… As humans, we want empathy, understanding, kindness, ethics, good judgment, and love. When we add these elements to how we communicate and market our products and services to people, these can positively affect people and influence consumer behavior. However, not many business leaders know how to add these attributes to their communication and marketing process. Deirdre Breakenridge, CEO of Pure Performance Communications, has created the FEEL First Test to help leaders ignite their engagement. It begs them to ask questions about facing their fears, communicating with empathy, using ethics and good judgment, their love for their mission. But how exactly can the FEEL First approach help businesses improve their outreach and how effective is it? On this episode of Inspired Insider, Dr. Jeremy Weisz talks with Pure Performance Communications CEO, Deirdre Breakenridge, about the FEEL First Test and how people can transform the way they communicate and connect with others. Deirdre shares the data and inspiration behind the FEEL First Test, the work she did with Richard Bistrong, and her insights on what communication may look like in the future. Stay tuned.

CEO of “Pure Performance Communications” Deirdre Breakenridge talks about helping professionals to ignite their engagement, lead the conversations and grow their influence through empowered communications.

CEO of “Pure Performance Communications” Deirdre Breakenridge talks about helping professionals to ignite their engagement, lead the conversations and grow their influence through empowered communications.

We need to communicate with empathy and purpose. Easier said than done! Thankfully, episode 13 of the Informational Interview 2.0 podcast will provide you with practical tips and guidance. Deirdre Breakenridge, CEO of Pure Performance Communications, developed a model for communications called FEEL: facing your Fears, engaging with Empathy, using Ethics and good judgment and unleashing the Love of your mission across communication channels for genuine engagement to build unbreakable bonds. Deirdre's work now focuses on using this proprietary model in her work as a consultant. The “L” of the FEEL model - love of your mission - can be challenging for many, especially students and younger professionals. Deirdre shared that “things are going to change throughout your career. We all grow. What we think success entails at age 20 might be different by age 30 and in your 40s. But what is one thing that you really love to do and is a problem you are solving that people would pay for, yet you would do this for free.” To find this mission, Deirdre advised that you: Tune in to yourself. Don't be distracted by external forces. Be wary of naysayers. You can take the FEEL First Test at this link. In addition, Deirdre shared that there are many ways we can innovate in our own careers by networking with other individuals. Conversations alone won't suffice; you need to truly and actively listen. For example, based on the learning from the conversations during her research project, she is now in the process of authoring a new book entitled Answers for Ethical Marketers. She encouraged others to also create content as part of their career journeys. “When you do this, you learn, grow, expand your horizons and meet new people. You also open up yourself to new opportunities.” To be more effective at content creation and develop clarity around career goals, Deirdre advised that you closely follow the work of other professionals. “If you find a professional who is inspiring and you like their content, think about what they are doing. Look at their website, blog and social media channels. Engage and share their work.” By doing this, you then have a foundation in place and can potentially reach out to try setting up an opportunity to connect for a phone call or meeting. You can learn more about Deirdre's work at her blog, connect with her on LinkedIn and listen to her podcast Women Worldwide. The Informational Interview 2.0 Podcast is brought to you by the Global Innovators Academy's "Interview an Innovator" course experience and by Career Path Writing Solutions.

Deirdre Breakenridge, CEO of Pure Performance Communications, is the author of six books, host of the podcast Women Worldwide with nearly 2 million downloads, and a 30-year veteran in PR, marketing and branding, Deirdre has worked with senior leaders and organizations, including the Academy of Nutrition and Dietetics, JVC, Kraft, Nasdaq, NBA Events & Attractions, and the Public Relations Society of America. She is a career-long storyteller and relationship agent, helping brands and professionals to ignite their engagement, lead the conversation and grow influences. She takes a proprietary approach to communications with her FEEL First communication model that encompasses the findings of a 52+ week research project. Her most recent book, “Answers for Modern Communicators,” was published by Routledge and named by Book Authority among the Top 100 Storytelling Books in 2019. Dierdre teaches communications for NYU, UMASS at Amherst, Rutgers University, and Fairleigh Dickinson University in addition to many organizations with communication training programs. She also speaks internationally on the topics of PR, marketing, branding, and social media communications. In this episode… What does it mean to communicate effectively? Join us as host Gina Rubel goes on record with Deirdre Breakenridge to discuss what it means to really show up for conversations, how to listen better in times of passion and anger, and how to conquer fear.

In this episode, Shane Barker and Deirdre Breakenridge discuss how content marketing and influencer marketing can come together. Deirdre also shares tips to help brands build long-term and genuine relationships with influencers. During the course of the conversation, she talks about her favorite tools for content marketing that she absolutely can’t do without. In addition to this, she also gives listeners a sneak peek into what a typical day looks like for her. Check out the entire conversation now: https://shanebarker.com/podcast/how-to-ace-influencer-marketing-with-deirdre-breakenridge/ 

In this episode, Deirdre Breakenridge talks about her passion project that explores the evolution of modern communication in relation to millennials. She notes that there is a growing distrust for brand communication in general. In such an environment, she believes, the only way to win over your audience is via tapping into your EQ. She also stresses upon the need for marketers to step out of their comfort zones if they want to succeed. Listen to the entire conversation now: https://shanebarker.com/podcast/pr-modern-communication-millennials-a-conversation-with-deirdre-breakenridge/

Listen to Shane Barker and Deirdre Breakenridge as they talk about how to write books and stay organized throughout the process. In this episode, Deirdre also gives us special tips on how to come up with ideas for books. She spills the beans on which strategies work for her to stay motivated while writing a book. She also recommends tools that self-published authors can use to polish their writing. Listen to the entire conversation now: https://shanebarker.com/podcast/how-to-write-a-book-deirdre-breakenridge/

Deirdre Breakenridge is an author, speaker, Linked In learning instructor and the creator of the podcast Women Worldwide. She's created a successful 30 year career in marketing and public relations.  It would seem she had it all. Until her 24 year old millennial stepdaughter Noel unexpectedly took her life. Deep in mourning and looking for answers, Deirdre decided to hit the road for a 52 week research journey and passion project to understand the  millennial perspective. What she found is something for all generations. Special thanks to CVS Health for underwriting this podcast.

PeopleHum talks to Deirdre Breakenridge on how a strategic communication model elevates the modern business. If you like the podcast, please follow the channel, so we could keep producing more content like this!

The FEEL Model is a tool that can help you gain access to develop the foundation to optimize your communication and ability to interact with others. In an age of marketing automation and artificial intelligence, FEEL is what separates us from the robots. Deirdre Breakenridge, CEO at Pure Performance Communications Describes the FEEL model Shows you how to apply the FEEL model as we explore communication touch points with others Provides easy tips to help us become better communicators and engagers

Deirdre Breakenridge is Chief Executive Officer of Pure Performance Communications, a strategic communications and technology consulting firm in the New York Metro area. She’s a veteran in PR, marketing, and branding. She is the author of six books including her latest book Answers for Modern Communicators. She’s counseled senior-level executives at Fortune 500 companies, and she travels worldwide speaking to corporations and associations about the changing media landscape.  She blogs at PR Expanded. She has six video courses on LinkedIn Learning. She is the co-founder of #PRStudChat a dynamic Twitter community dedicated to educating PR students, professionals, and professors. She’s also the host of the Women Worldwide podcast where she has published over 250 episodes. Deirdre shares the importance of having mentors and being a mentor. We also talk about how social media has changed the mentor relationship and has opened up new opportunities. We dive into why she started her podcast and how she is always experimenting and trying new things. She shares how her goals for the podcast changed and how she finally realized that the podcast was about helping people and building a community.  Deirdre has taken a unique approach to forming a community around her podcast guests. They have a network where these women answer questions and help each other. She even ran a mastermind experiment with some of her guests that allowed them to celebrate what they were working on and ask for help. Deirdre is passionate about community, sharing information, and helping people. She is also passionate about how helping others leads to opportunities and connections you wouldn’t otherwise expect. She also shares a personal loss that led to a research journey with millennials and the FEEL Model. This interview is truly inspiring.  Show Notes: [03:40] Deirdre has been mentoring women for over 20 years. [04:19] Deirdre had a mentor in high school and in college. She had a close friend of the family who was a mentor who helped her get her first job. Although, she didn't actually realize they were mentors. It just kind of happened. [05:04] As Deirdre got into her career, it was natural for her to start answering questions and taking others under her wing. Now mentoring happens on social media. [07:13] It's okay to ask for help. [11:04] The fact that you can show up anywhere and speak is a sign that you could be a very good mentor.  [12:29] Find the people you want to serve and find a way to help them the most. Find out what they care about and where they are.  [15:00] Women Worldwide now has over 250 episodes. [16:01] Podcasting was a reinvention and a passion for Deirdre. [17:17] Women Worldwide is more than a podcast. They now have a network. The women are connecting and collaborating. She also tried a mastermind experiment with a handful of guests where they have a Zoom call. They meet once a month, and it's called Women Worldwide Connect. The purpose is to celebrate what they are working on and ask for help. [20:02] The listeners of the show also interact on social media. [21:39] There are a lot of goals you can have with a podcast. There are other podcasters who see the opportunities with each individual guest. They may not take it as far as forming a network and mastermind group.  [23:59] Deirdre's first goal was to be a podcast host. Then she wanted 100,000 downloads per episode to attract advertisers. She put a lot of marketing dollars into this. She achieved her goal and then realized that wasn't what the listeners wanted.  [25:31] She realized it was about the community she served and helping people. She recently noticed, it's all about the guests.  [28:07] You should learn what your listeners care about and what your guests are willing to share. Guests that engage on social media and audiograms help increase listeners.  [30:57] Deirdre has a project manager that helps with everything. They use Hootsuite, Basecamp, and Headliner.  [32:15] The value from the podcast is flowing into the business. The greatest connection is to the guests through the network. [34:33] Deirdre is a relationship connector. [36:30] Her parents definitely shaped her. Her mom is very strong and passionate. Her dad is a mediator and a negotiator. Deirdre stepped away with a very strong foundation. [37:39] The loss of Deirdre's stepdaughter caused her to take a step back and re-evaluate her life. [38:04] Deirdre went on a research journey with millennials. She learned what they needed. They built a model called FEEL. Face your fears. Engage with empathy. Use ethics and good judgment. Unleash the love. [39:26] Her stepdaughter Noelle was a huge influence on her.  [40:58] The Feel First Test evaluates where you are and gives you exercises to improve. [43:14] Darrell's takeaways: Don't be afraid to experiment and try new ideas. Deirdre was all about cultivating a culture of collaboration and support within her community. When you are serving the needs of others, you and your business will be lifted up. Deirdre's podcast is a marketing arm of Women Worldwide. It's also used to build community. The FEEL Test will give you exercises that you can do to become a better rounded person. Links and Resources: Pro Podcast Solutions Libsyn Use promo code ProPod to get your first month free Deirdre Breakenridge PR Expanded Feel First Test Pure Performance Communications Women Worldwide Deirdre Breakenridge on LinkedIn Deirdre Breakenridge on Twitter Deirdre@PurePerformancecomm.com Deirdre Breakenridge on Facebook Answers for Modern Communicators Other Books by Deirdre Breakenridge Why Social Media and Being Strategic Is Important With Dede Watson Hootsuite Basecamp Headliner

Deirdre Breakenridge, an author, speaker, professor, and communication professional shares some great ethics insight, including: What to do ethically when two supervisors give you conflicting orders Why FEELing is essential to ethical behavior How Millennials, GenZ, GenX and Boomers FEEL differently and what it means Why we often fail when we make choices alone

Deirdre Breakenridge in her own words... I’ve been a career-long storyteller and Chief Relationship Agent (CRA), helping professionals to get unstuck in their communication and creating opportunities that result in business impact. As a communications consultant and CEO of Pure Performance Communications, my focus is marketing strategy and planning. I’ve launched marketing and PR programs (from Fortune 500 to startups) delivering creative, passionate and bold stories that help brands and their thought leaders to be seen and heard and to build genuine relationships with their stakeholder groups. Today, my communications consulting and training programs take a proprietary approach with a new model called FEEL First, which was developed as a part of a year-long research journey. After the tragic loss of a family member, I wanted to learn more about how millennials showed up to their conversations, what they valued and what they expected from others in their interactions. What I uncovered was a disconnect in intergenerational communication. I’m working with professionals and their organizations to FEEL, which stand for face your Fears, engage with Empathy, use Ethics and good judgment and unleash the Love of your mission, across communication channels for authentic connections and to foster stronger bonds between groups. The FEEL model took shape after conducting weekly one-one-one telephone interviews with millennials and business leaders, as well as diving into social media intelligence and text analytics. The model, with an accompanying online FEEL First Test (www.FEELFirstTest.com), helps leaders and managers to gauge if they FEEL First in order to connect authentically at different touchpoints. When you add FEEL to your communication planning and strategy you not only connect with people on a deeper level and but you also move from transactional to meaningful relationships that are based on trust, advocacy and greater loyalty. As the author of several business books, it’s through my love of writing that I share stories about my communications journey. My most recent book, “Answers for Modern Communicators” was published by Routledge in October 2017 is a response to the most pressing PR and communications questions asked by students and professionals. A couple of other well-known industry titles include “Social Media and Public Relations: Eight New Practices for the PR Professional” and “Putting the Public Back in Public Relations.” I’ve spent almost 15 years teaching on the university level, developing curriculum for PR and social media courses, both online and in the classroom at NYU, UMASS at Amherst, Rutgers University, and FDU. I speak nationally and internationally on PR, marketing, branding and social media communications, always through a FEEL First lens. I’ve also spent the last five years as a LinkedIn Learning Instructor with eight video courses on Public Relations Foundations, Media Training, Handling an Unruly Audience, Marketing Communications, Go-To-Market Planning, Competitive Analysis, Creating a Marketing Culture and Marketing Ethics. --- Support this podcast: https://anchor.fm/freeman-means-business/support

Whether you’re in college, with an agency, or are a consultant, you’ve collaborated with others in the field. Sometimes group work ends up bringing success to a client; other times, it may end up being a huge failure due to the inability of individuals to come together. How can we make sure there are more successes than failures? Megan and Jason welcome award-winning author, strategist, and entrepreneur, Deirdre Breakenridge, to the show. In this episode you’ll hear: - Megan and Jason share their own experiences with group projects. - Their good and not-so-good collaborations. - Ways we can re-shape our thinking in the classroom to show group work can be a valuable learning experience now and for the future. - What you can do to put different personalities at ease. - How to best deal with a group member who is "slacking"? - Deirdre’s FEEL First project, which focuses on millennials and communication. Deirdre Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Breakenridge has counseled senior level executives at organizations including the Academy of Nutrition and Dietetics, Blue Star Veterans Network, JVC, Kraft, Nasdaq, PRSA and Siegel+Gale. She is the author of six business books including Answers for Modern Communicators: A Guide to Effective Business Communication, Social Media and Public Relations: Eight New Practices for the PR Professional, Putting the Public Back in Public Relations, and PR 2.0, New Media, New Tools, New Audiences, Breakenridge was an adjunct professor for New York University (NYU) and Fairleigh Dickinson University, and is currently an online instructor for UMASS at Amherst Journalism Department. She is a member of PRSA and has served on the Board of NJ/PRSA and the New Jersey Advertising Club. She is a C-Suite Network Advisor and also hosts a podcast show, Women Worldwide on C-Suite Radio. WHERE YOU CAN FIND DEIRDRE: Twitter- @dbreakenridge LinkedIn - https://www.linkedin.com/in/deirdrebreakenridge/ Facebook- https://www.facebook.com/DeirdreBreakenridge/ WHERE TO FIND PINTS & PIZZA WITH PROFESSORS: Website: http://www.pintspizzaprofs.com Facebook: https://www.facebook.com/pintspizzaprofs Instagram: @pintspizzaprofs Twitter: @pintspizzaprofs Snapchat: @pintspizzaprofs WHERE TO FIND JASON: Twitter: @JasMollica Instagram: @JasMollica WHERE TO FIND MEGAN? Where to find Megan Wagner: Instagram: @MeganMWagner Twitter: @MeganMWagner Website: http://www.meganmwagner

Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR, marketing and branding, Breakenridge has worked with organizations including the Academy of Nutrition and Dietetics, JVC, Kraft, Nasdaq, NBA Events & Attractions and PRSA. Breakenridge is the author of six business books. Her most recent book, “Answers for Modern Communicators” was published by Routledge in October 2017. Her other titles include “Social Media and Public Relations: Eight New Practices for the PR Professional, and “Putting the Public Back in Public Relations.” As an adjunct professor, Breakenridge teaches online PR and social media courses for the UMASS at Amherst Journalism Department She speaks nationally and internationally on the topics of PR, marketing, branding and social media communications. Breakenridge is a LinkedIn Learning Instructor with eight video courses on Public Relations Foundations, Media Training, Handling an Unruly Audience, Marketing Communications, Go-To-Market Planning, Competitive Analysis, Creating a Marketing Culture and Marketing Ethics. Breakenridge is the host of a podcast program, Women Worldwide, interviewing women who share their incredible stories, educating, imparting advice and offering insights to show listeners. Women Worldwide has joined the C-Suite Radio Network, which is the home of podcasts for top business leaders and innovators. NJBIZ named Breakenridge as one of the Best 50 Women in Business in the state of New Jersey. She also joined the ranks of the Top 250 Women Leaders published by Richtopia in from 2016 through 2018. Breakenridge blogs about PR and communications, the changing media landscape and collaborative technology at PR Expanded and is the co-founder of #PRStudChat, a dynamic Twitter community with Twitter chats for PR students, educators and PR pros. https://www.deirdrebreakenridge.com/ Download a Free Chapter of Answers for Modern Communicators: http://bit.ly/learningtheessentials To purchase a copy of the Answers for Modern Communications book with the promo code: http://bit.ly/answersformoderncommunicators Promo Code: WOW20

Deirdre Breakenridge and Shane Barker discuss the importance of content marketing and why content is still king. Discover the reasons behind its significance and learn how to use it to improve your marketing.   Content marketing is still one of the most important modes of marketing. Everything on the internet revolves around it. Be it text, images, infographics, or videos, all forms of content are still consumed regularly by people. Learn how content can help you grow your brand with tips from Deirdre Breakenridge here: https://shanebarker.com/podcast/deirdre-breakenridge/    I’ve myself used content marketing to grow my website from scratch. Over time, I managed to grow my backlinks 7 fold. And, my traffic grew by nearly 300% in a short span of time. Learn how I did it and how to replicate this strategy to grow your brand here: https://shanebarker.com/blog/content-marketing-case-study/     You Will Learn   How to plan and write books Why is content important, even today? How to step out of your comfort zone  Facts about millennials and the way communication works  Challenges for content marketers Influencer marketing challenges for brands How to approach influencers and collaborate with them     Key Takeaways   [2:13] Deirdre’s Family [8:25] Deirdre’s Career Path  [12:18] Deirdre Talks About Her Book [15:10] How to Write Books [23:07] Content as the Core of a Consulting Business [26:42] Getting Out of Your Comfort Zone [33:48] Deirdre’s Passion Project  [40:52] Where Marketers are Lagging Behind  [49:42] Content Marketing Software Used by Deirdre [51:51] Deirdre’s Biggest Achievement [54:18] Introducing Daisy [54:56] Deirdre’s Typical Day     Resources   Grammarly Evernote Canva Hootsuite Basecamp     I know that creating content takes a lot of patience and time. However, with a solid content marketing strategy, you can make a mark in the digital space. It helps you generate leads, influence conversions, retain customers, and even builds brand awareness.    Content even supports all other forms of marketing and is thus a building block of marketing. If you need any help with content marketing, you can reach out to me to discuss this. 

This week, we welcome communication disruptor Deirdre Breakenridge to talk about what a modern communicator needs to know. Deirdreis Chief Executive Officer at Pure Performance Communications. Breakenridge has 25+ years of public relations and marketing experience counseling senior level executives at Fortune 500 Companies, is a University professor, a six-time published Prentice Hall, Financial Times Press and Routledge Publishing author. With segment hosts, Katie Claire with 3 for 3 with Katie! and Chef Wadeinni and a special recipe! A Big shout out to our Promotional Partner Pomp and Whimsey and The Capricorn Nutritionist!

Evan speaks with Deirdre Breakenridge, an author, speaker, professor and consultant. Deirdre, has over 20 years of experience mentoring women and is the creator and host of the Women Worldwide podcast. Evan and Deirdre discuss “The FEEL Model”, understanding millennials and what they need in life, being a good leader, better communication techniques and more. Visit http://bit.ly/learningtheessentials for your free chapter of Deirdre’s book. To learn more about Deirdre, visit https://www.deirdrebreakenridge.com/. Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketers spend a lot of time, energy, and money building their social networks to connect with, engage, and share information with followers. How much should you invest in a platform and measure what you’re getting out of it? Today, my guest is Shonali Burke, founder and leading instructor of Social PR Virtuosa and president and CEO of Shonali Burke Consulting. She encourages marketers to think about their social networks as a social community and shares how to connect with your social community to add value and meaning to your network, product, or service.  Some of the highlights of the show include:  Plan, Paine, and MySpace: Community being generated through social space Is traditional public relations (PR) dead? Perception and transformation of PR Putting people back into public relations; getting to the heart of who somebody is and what’s important to them Trend of natural marriage between social media and PR; companies taking initiative and making changes to company culture Purpose and Mission: How to use and leverage social media to grow authentic communities and make people’s lives better, easier, and more fun Two places to find stories: Customers and Company First step to building and activating audience; what you’re asking them to do, why How to measure ROI; depends on goals and data Most common mistake made by PR professionals and strategists Links:  Shonali Burke Consulting Inc. Social PR Virtuoso Social Media Day at Minnesota State University Moorhead Katie Delahaye Paine Putting the Public Back in Public Relations by Deirdre Breakenridge and Brian Solis Public Relations Society of America (PRSA) Jon Ferrara (founder of Nimble) Andy Crestodina Social Media Metrics by Jim Sterne Write a review on iTunes and send a screenshot of it to receive a cool CoSchedule swag bag!      

We've reached our 200th episode. For this Women Worldwide show, the tables are turned and my coach, Dolores Hirschmann, is interviewing me. So, I'm in the "hot seat." I share who I am. What I do. And what Dolores calls getting under the script of Deirdre. Dolores is a friend and a coach who focuses on effective public speaking whether the focus is growth or improved communication. She believes in people and ideas and emphasizes clarity in communication. She has a background in academic business, and entrepreneurship. As well as being the East Coast TEDx organizer and an executive coach. Today’s Episode: Show Notes [03:04] Deirdre teaches on LinkedIn learning, and she has written multiple books. She is also the voice of reason behind many brands and has helped them articulate their message. [03:40] Deirdre is in the business of storytelling and relationship-building. [03:46] She has been helping businesses and business executives find their voice, elevate their brand, and most of all to be recognized. [04:04] Deirdre has always focused on building relationships around your passion. She is happiest when working with professionals who love to amplify their purpose. It all starts with finding your voice. [04:30] She owned an agency for 14 years. Now she has a communications consulting practice. She finds voices, raises them up, and creates impact and makes a difference. [05:08] Taking care of messaging is what helps position you. It's how you create authority and build your reputation. [07:38] It's okay for an executive not to have all of the answers. You can get the information as things unfold. It's good to stay authentic. [08:56] A lot of what Deirdre does is to help corporations think and things that we do naturally in business. [10:44] Women worldwide is about the same things but also about how you feel. Do you have fear? Do you have empathy? Are you true to your ethics? Do you have love? Breaking the gap between think and FEEL. [12:06] Bringing think and feel together could change the world. [13:35] The FEEL model starts with your employees and showing it. It comes down to balancing your emotions and EQ. [14:38] It looks like giving people credit when credit is due. And not having to be the smartest person in the room. It's opening up your own frame of reference from different perspectives. [17:09] Deirdre stepped out of her comfort zone and helped someone who came out of prison but really wanted to do the right thing. He used his voice to help people be in compliance. [17:57] They rebuilt his brand through social media and the content that he created us blogger. He actually went from prison card to MasterCard and is doing a training series with MasterCard. [19:51] Dolores shares how Deirdre is a magical woman, because she can help create new stories. [21:28] Trust your gut and get out of your comfort zone even if you are scared. [24:15] When Deirdre was young, she wanted to be a veterinarian. [25:28] Her parents were a big influence on her and she wanted to be an educator. Now she is an educator. She has courses, mentors, and writes books. [27:05] Beneath the script is an awakening after the death of her daughter. She is being very present and not taking anything for granted. Cherish the moment more. [30:54] Self-care is crucial. She can go on autopilot if she lets herself. That is a recipe for complete burnout. [32:23] We need self-care refueling and balancing. Deirdre carves time out for herself everyday. She also read The Miracle Morning. [32:18] She follows the SAVERS program which is silence, affirmations, visualization, exercise, reading, and scribing. You can do it all in 6 minutes, take however long you need, or split it up. [32:58] She does the program every morning for 30 minutes to an hour. She even gets up earlier if she has to to refocus and center. Meditation helps to handle challenges and bring yourself back to your center. [33:50] To amplify your passion, you need to know what your passion is and what you actually love. [36:13] We should make most of our money doing what we love to do and what we are born to do. It would be authentic and genuine. We would strive to do our best work. The love and passion we have would be magnetic and contagious. [37:30] Follow the path of your passion, because it builds upon each other like following your headlights on a dark freeway. [39:19] Deirdre has had so many amazing guests that a women worldwide reunion would be awesome. [40:50] If you're going to read Deirdre's books start with PR 2.0, Putting the Public Back in Public Relations, Social Media and Public Relations Practices, and then Answers for Modern Communicators.   Links and Resources: Pure Performance Communications Deirdre Breakenridge Deirdre Breakenridge on Facebook LinkedIn Courses by Deirdre Breakenridge Deirdre Breakenridge on LinkedIn @dbreakenridge on Twitter Dolores Hirschmann Dolores Hirschmann on LinkedIn @DglarH on Twitter The Miracle Morning Books by Deirdre Breakenridge

Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR, marketing and branding, Breakenridge has worked with organizations including the Academy of Nutrition and Dietetics, JVC, Kraft, Nasdaq, NBA Events & Attractions and PRSA. Breakenridge is the author of six business books. Her most recent book, “Answers for Modern Communicators” was published by Routledge in October 2017. Her other titles include “Social Media and Public Relations: Eight New Practices for the PR Professional, and “Putting the Public Back in Public Relations.” As an adjunct professor, Breakenridge teaches online PR and social media courses for the UMASS at Amherst Journalism Department and for Rutgers University’s PR Certificate course. She speaks nationally and internationally on the topics of PR, marketing, branding and social media communications. Breakenridge is a LinkedIn Learning Instructor with seven video courses on Public Relations Foundations, Media Training, Handling an Unruly Audience, Marketing Communications, Go-To-Market Planning, Competitive Analysis and Creating a Marketing Culture. Breakenridge is the host of a podcast program, Women Worldwide, interviewing women who share their incredible stories, educating, imparting advice and offering insights to show listeners. Women Worldwide has joined the C-Suite Radio Network, which is the home of podcasts for top business leaders and innovators. NJBIZ named Breakenridge as one of the Best 50 Women in Business in the state of New Jersey. She also joined the ranks of the Top 250 Women Leaders published by Richtopia in from 2016 through 2018. Breakenridge blogs about communication, the changing media landscape and collaborative technology at PR Expanded and is the co-founder of #PRStudChat, a dynamic Twitter community with Twitter chats for PR students, educators and PR pros. --- Support this podcast: https://anchor.fm/freeman-means-business/support

Deirdre Breakenridge (www.deirdrebreakenridge.com) is a speaker, author and LinkedIn video instructor. Today, Deirdre will share how to get unstuck in your messaging so you can move forward. More at www.bemovingforward.com. Follow us on Facebook, Twitter, LinkedIn @Bemovingforward The Corporate Cliches Adult Coloring Book is available on Amazon and Barnes & Noble online: Just go to Bit.ly/corporatecliches

On the pod this week: We discuss the 17th anniversary of Sept. 11 and a new campaign – Tariffs Hurt the Heartland – that hopes to influence the president on tariffs. Plus we chat with PR and communications expert Deirdre Breakenridge, author of the new book Answers for Modern Communicators.

"Have courage, you can do it, and you can do it alone. You're not trapped." - Deirdre Breakenridge. Learn more about this episode of A Celebration of You: http://www.hollydowling.com/ep72

PR consultant Deirdre Breakenridge teaches how to handle tricky audiences, identify different audience member profiles, and deliver great presentations in tough situations.You'll Learn:1) The best approaches for understanding your audience upfront2) Three universal practices to command attention3) Handy strategies to prepare you for the tough questionsAbout Deirdre Deirdre has been in PR and marketing for 25+ years helping senior executives in midsize to large organizations communicate to their stakeholders. She is a communications strategist and has worked with clients on many different types of communications programs, including executive communications and thought leadership, image and reputation management, crisis communications, media relations, PR 2.0 and social media programs.Items Mentioned in this Show:Deirdre's Company: Pure Performance CommunicationsDeirdre's Website: DeirdreBreckenridge.comDeirdre's Book: PR 2.0 Deirdre's Podcast: Women WorldwideDeirdre's Course: Handling an Unruly Audience on Linkedin LearningAuthor: Mel RobbinsBook: The Four Agreements by Don Miguel RuizApp: GrammarlyView transcript, show notes, and links at http://AwesomeAtYourJob.com/ep242. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Social media has taken the world by storm, becoming the most used medium for advertising, information sharing, and business development, with many platforms through which to reach and network with customers around the world. Jason Hartman interviews Deirdre Breakenridge on the changes in public relations, how to find the people you're trying to attract, how to monitor your community of consumers, and listening and meeting the needs of your clients by providing more meaningful information. Some of the most popular platforms today are Facebook, YouTube, Twitter, and Vimeo. Deirdre explains how to “listen” on the various platforms, including searching Google and Yahoo, describing different powerful software platforms that can provide this tool for bigger brands. She also discusses effective public relations monitoring for speakers and publishers, including being part of community chats, blogs, and forums in social media communities, such as Twitter. She encourages people to be and act like the thought leader, but to also be available to answer questions or speak or coach. Deirdre stresses who you are online is really who you need to be all the way around. Your online presentation should match who you are in real life. “Be your brand,” says Deirdre. Jason and Deirdre touch on the subject of news releases, the changes beyond traditional outlets, including the ability to hyperlink resources and embed YouTube videos in your material. Deirdre refers to this function as PR 2.0, a more customized story that can be shared in communities. In the new age of social media and public relations platforms, there are many more options available to reach customers/consumers. As these outlets evolve, several are becoming much more cost effective. Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Deirdre has counseled senior level executives at companies including Empire Today, Hershey's, JVC, Kraft, the Public Relations Society of America (PRSA) and the World Bank. Deirdre is the author of four Financial Times books. Her book, “Putting the Public Back in Public Relations,” published in March 2009, is available in major bookstores and online. She has also authored: “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.” Her fifth and most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” will be published by FT Press, a Pearson company in February 2012. Website: Social Media and Public Relations: Eight New Practices for the PR Professional

Deirdre Breakenridge, Chief Executive Officer at Pure Performance Communications and an adjunct professor, shares her experiences creating a media training course through Lynda.com. In the interview, she discusses how to get the opportunity to teach a course for Lynda.com; the production process; the keys to keeping online course participants engaged; and the benefits for the instructor.Continue Reading → The post Higher Education #44: Deirdre Breakenridge on How to Create a Course on Lynda.com appeared first on FIR Podcast Network.

Social media has taken the world by storm, becoming the most used medium for advertising, information sharing, and business development, with many platforms through which to reach and network with customers around the world. Jason Hartman interviews Deirdre Breakenridge on the changes in public relations, how to find the people you're trying to attract, how to monitor your community of consumers, and listening and meeting the needs of your clients by providing more meaningful information. Some of the most popular platforms today are Facebook, YouTube, Twitter, and Vimeo. Deirdre explains how to “listen” on the various platforms, including searching Google and Yahoo, describing different powerful software platforms that can provide this tool for bigger brands. She also discusses effective public relations monitoring for speakers and publishers, including being part of community chats, blogs, and forums in social media communities, such as Twitter. She encourages people to be and act like the thought leader, but to also be available to answer questions or speak or coach. Deirdre stresses who you are online is really who you need to be all the way around. Your online presentation should match who you are in real life. “Be your brand,” says Deirdre. Jason and Deirdre touch on the subject of news releases, the changes beyond traditional outlets, including the ability to hyperlink resources and embed YouTube videos in your material. Deirdre refers to this function as PR 2.0, a more customized story that can be shared in communities. In the new age of social media and public relations platforms, there are many more options available to reach customers/consumers. As these outlets evolve, several are becoming much more cost effective. Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Deirdre has counseled senior level executives at companies including Empire Today, Hershey's, JVC, Kraft, the Public Relations Society of America (PRSA) and the World Bank. Deirdre is the author of four Financial Times books. Her book, “Putting the Public Back in Public Relations,” published in March 2009, is available in major bookstores and online. She has also authored: “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.” Her fifth and most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” will be published by FT Press, a Pearson company in February 2012.