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In this episode of The Association Insights Podcast, we sit down with Matt Marcial, CAE, CMP, newly named Chief Executive Officer of the Public Relations Society of America (PRSA). With a deep background in association leadership and a passion for building stronger communities, Matt shares how he's approaching his first months at the helm of PRSA—and what's ahead for one of the industry's most important professional organizations.From aligning diverse stakeholders to elevating the role of ethical communication, Matt offers a transparent look into his leadership philosophy, the strategic vision guiding PRSA's next chapter, and the responsibility associations have in shaping the future of the profession.Key Highlights:A Leader's Journey – How Matt's experience across diverse associations shaped his collaborative, stakeholder-first approach.Strategic Momentum – Why PRSA's new strategic plan was a major draw and how it's driving early priorities.Listening First – Matt's “open door” mindset in his first 30 days and what he's hearing from members, volunteers, and staff.Actionable Support for Members – A look at how PRSA is responding to today's challenges with nimble, practical resources.Growing Community, Broadening Impact – How PRSA plans to expand its reach and redefine what it means to be a communications professional.Elevating Ethics and the APR – Why ethics education and industry credentials remain core to PRSA's mission.Doubling Down on DEI – How PRSA is reaffirming its values and supporting professionals amid a complex policy environment.Defining Success – Matt's vision for what success looks like—and how PRSA can be the professional home for all communicators.
Today, Gallup reports that only 21% of American workers strongly agree that they trust their organization's leaders, down from 24% in 2019. These figures reflect the shift in workplace dynamics from the onset of the pandemic to the present day, indicating that new ways of working—and their associated challenges—have contributed to growing feelings of distrust. So, how can leaders work to regain the confidence of their workforce? Roy Reid is a prominent authority in public relations, business communications, and marketing with extensive experience in the healthcare sector. He advises business leaders and organizations as a counselor, strategist, and coach to grow, maintain, and protect their interests. Trust Across America, Trust Around the World has recognized him as one of the top 100 thought leaders influencing trust in business behavior. Roy is a Senior Fellow with The Stockworth Institute and the Founder of Walk With You, his coaching and executive communications consultancy. He has collaborated with Fortune 500 companies, healthcare organizations, entrepreneurs, professional service firms, and public agencies. His notable clients include leading brands such as AdventHealth, Walmart, Walt Disney Resorts, Fifth Third Bank, CSX Transportation, Tavistock Group, Lake Nona, Duke Energy, and Burger King. Roy is also a sought-after speaker and co-author of "The Trust Transformation," a program that offers a framework for enhancing results by fostering better relationships through a focused approach to earning, cultivating, and restoring trust. He holds a degree in Business Administration with a minor in Communications from the University of Central Florida, where he served as student body president. In 2007, he was named Alumni of the Year by the College of Business, and in 2010, he was inducted into the Nicholson School of Communications Hall of Fame. Roy is a Master Certified Professional Coach (MCPC) and is Accredited in Public Relations (APR). He is an active member of the Public Relations Society of America (PRSA) and holds the title of Certified Public Relations Counselor (CPRC) from the Florida Public Relations Association (FPRA). Additionally, he is a student and instructor of martial arts, holding a Master's Certification and a fifth-degree black belt in Taekwondo. “Roy brings 25 years of martial arts training and discipline to the stage, the classroom, or the boardroom to help you achieve better results.” For more information: https://www.roywreid.com/
Send us a Text Message.Scott Thomsen has served on the board of the NAGC for eight years, including previous roles as president-elect and communications director. He is the director of communications and public affairs for the Ventura County (California) Fire Department, overseeing the public information officers, community education, and community engagement. Previously, he served in various communications roles, including director, for Seattle City Light, a municipally owned electric utility, after a 20-year career in journalism as a reporter and editor for multiple news organizations, including The Orange County Register and The Associated Press.Lawrence J. Parnell, M.B.A., is an award-winning Public Relations professional and academic who is an Associate Professor and Director of the George Washington University Master's in Strategic Public Relations program. He has served in this role for 14 years, and the GWU Master's is now one of the best-known and most admired programs in the US.He holds a BS in Journalism from Boston University and an MBA from the University of New Haven. He is pursuing an advanced Strategic Management and Public Policy degree from the GW School of Business. He also operates Parnell Communications, a strategic communications and leadership training firm. He advises government, corporate, and non-profit organizations on executive development and strategic communications. Prior to coming to GW, he had a 32-year career in the private and public sectors. He has worked in corporate, agency, and government settings globally and in national and statewide political campaigns. PR Week recognized him as PR Professional of the Year (2003) and named him to the PR News Hall of Fame in 2009. He is a frequent author and speaker on communications strategy, crisis and issues management, and Corporate Social Responsibility (CSR) at industry conferences and universities worldwide. He is the co-author of a top-selling public relations textbook, Introduction to Public Relations, published by Sage Publishing. The text, now in its second edition, is used by over 35 undergraduate Mass Communications and Public Relations programs in North America.He is a member of the Page Society and serves on the Board of the National Capital Chapter of the Public Relations Society of America (PRSA). Parnell is active on Twitter (@gwprmasters) and LinkedIn, posting commentary and sharing research and his insights on current issues in communications and politics.To read the study (Click HerThis Is PropagandaChallenging marketers' delusions about the cultural impact of our work. A WEBBY winner!Listen on: Apple Podcasts Spotify The Brandon T. Adams Audio ExperienceWelcome to The Brandon T. Adams Audio Experience, hosted by entrepreneur, investor,...Listen on: Apple Podcasts SpotifySupport the Show.This episode is sponsored by John Guilfoil Public Relations. From crisis communications to website development; visit our website JGPR.net or call 617.993.0003
As Co-chair of the Symposium for the Marketing of Higher ed, Teresa Valerio Parrot has judged a lot of presentation proposals. She unlocks the secrets of what makes a proposal stand out in the crowded landscape of academic presentations. Teresa gives us insights on how to write a proposal, prepare for a presentation, and level-up to a featured or keynote spot. Teresa's insider tips will transform your next pitch from standard to standout. If you're itching to make your mark and lead the conversation at the next big conference, this episode is your golden ticket!Guest Name: Teresa Valerio Parrot, Principal of TVP CommunicationsGuest Social: LinkedInGuest Bio: Teresa Valerio Parrot often says that while her husband is her true love, her alma mater, the University of Colorado, was her first love. Higher education, however, is her home. She is known for honesty juxtaposed with optimism; the two combine to provide communications counsel focused on transparent leadership and relationship building. Teresa helps higher education executives truthfully share excellence and genuinely own mistakes through their communications and actions because she knows honesty is present in all sound proactive and crisis outreach. Previously, Teresa served as senior vice president for Widmeyer Communications and vice president for SimpsonScarborough. She counts almost 10 years of service with the University of Colorado, including an officer-level appointment as assistant secretary of the University. She is co-host of the “Trusted Voices Podcast,” co-editor of Call to Action for Inside Higher Ed, and has numerous bylines with national and higher education media. Teresa earned a bachelor's degree in communications from the University of Colorado Boulder, a master's degree in public administration from the University of Colorado Denver, and a doctoral degree in higher education policy and leadership from Southern Methodist University. She holds an accreditation in public relations from the Public Relations Society of America (PRSA). She lives in Longmont, Colorado, with her husband and dogs. Each year she threatens to become a runner and instead spends her time traveling with her family. Don't get her started on how amazing her college-aged daughter is unless you have a spare hour or two. Or three. She serves on the boards of PRSA, the Colorado-based Scientific and Cultural Facilities District (SCFD), and KUNC public radio and the Colorado Sound. She is a member of the Denver Ballet Guild. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!
In this insightful episode, Jaime sits down with Teresa Valerio Parrot, a seasoned expert in higher education communications to discuss the ways higher education marcom leaders can best support presidents in the highly divisive and politicized world of 2024. Given the current stressful and often unpopular role of college presidents, Jaime and Teresa provide insight into effective communication and leadership in such volatile environments. Takeaways include:Insight into the stressors that colleges presidents face – and the ways marcom leaders can best support them.Tips for engaging presidents to provide advice and guidance amid PR crises.Conversation around the media's portrayal of college presidents – and the way that portrayal can derail a presidency.Tips for setting up your president for success.This episode is a treasure trove of wisdom for current and aspiring leaders in higher education, offering practical advice and thought-provoking insights into the complex world of higher education communication and leadership.Guest Name: Teresa Valerio Parrot, Principal, TVP Communications and host of Trusted VoicesGuest Social: https://www.linkedin.com/in/teresavalerioparrot/Guest Bio: Teresa Valerio Parrot is the founder and principal of TVP Communications, a public relations agency solely focused on higher education. Valerio Parrot helps higher education executives connect with new audiences, manage a crisis situation, build thought leadership awareness, and communicate institutional values. She is co-host of the Trusted Voices Podcast, co-editor of Call to Action for Inside Higher Ed, and has numerous bylines with national and higher education media.Previously, Valerio Parrot served as senior vice president for Widmeyer Communications, vice president for Simpson Scarborough, and numerous positions with the University of Colorado. She earned a bachelor's degree in communications from the University of Colorado Boulder, a master's degree in public administration from the University of Colorado Denver, and a PhD in higher education policy and leadership from Southern Methodist University. She holds an accreditation in public relations from the Public Relations Society of America (PRSA). - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!
Jay Ell Alexander is motivated by her passion for sparking a change in the minds and bodies of others through her entrepreneurial spirit. As owner and CEO of The Vaughn Strategy, a branding and public relations firm and Black Girls RUN!, a national running organization, she leads a powerful movement that has resonated with a huge audience. Over the last decade, she has established herself as a communications professional with a true commitment to community engagement through her passion for health and fitness. She is also the Founder/Executive Director of the BGR! Foundation and the co-owner with her husband of C+J Alexander Investments. Black Girls RUN! has helped shift the consciousness of culture for over 250,000 African American women, encouraging them to adopt a healthy, active lifestyle through running, movement and community. It has also transformed the running community and aided in the diversification and increased participation in the sport of endurance distance running. Alexander has received national and international notoriety since the start of her tenure including partnerships with Saucony, Ford, Facebook, Brooks Running, REI, Fleet Feet and media coverage on NBC News, Good Morning America, ESSENCE, The O (Oprah Winfrey) Magazine and Ebony Magazine.A native of Norfolk, Va., Mrs. Alexander received her Communications degree from George Mason University and her Master's degree in Strategic Public Relations from Virginia Commonwealth University. She is also a graduate of the University of Notre Dame Mendoza College of Business Nonprofit Executive Leadership program and a Certified Run Coach.She is a member of Alpha Kappa Alpha Sorority, Inc. (Spring 2007) and the Public Relations Society of America (PRSA). She serves a variety of community boards and has completed numerous half marathons, 10Ks and 5Ks and two marathons. She has been recognized by iPower Richmond 30 under 30, George Mason University Black Alumni's 40 Under 40 and the Rising Star Award by PRSA Richmond.Jay Ell and her husband Christopher are the proud parents of 4-year-old, Chris, Jr. and 2 year old daughter, Jaycee. They are also proud pup parents to an 8-year-old black Lab, named Luna.
In this episode, Jaime sits down with Rachel Reuben Senor, a 25-year veteran of higher education marketing now serving as the VP of Account Strategy for OHO Interactive. The conversation centers around a shared frustration: the challenges posed by silos in higher education – and offers insight into the ways marketing and communications offices can bust those silos.Takeaways include:Insight into organizational models, such as centralized, center-led, and decentralized structures, dissecting why each model may or may not work in certain contexts. Practical advice on how to determine the best organizational model for a specific institution and strategies to break down silos beyond just structural changes.Ideas around how schools can effectively leverage storytelling to create impactful narratives.Insight into the key roles that higher ed CMOs should focus on developing over the next 2-5 years.Tips for fostering a culture of teamwork and collaboration. Guest Name: Rachel Reuben Senor, Vice President of Account Strategy, OHO InteractiveGuest Social: https://www.linkedin.com/in/rachelreuben/Guest Bio: Rachel Reuben Senor is a seasoned veteran in marketing and communications in the higher education industry. She has worked on staff in leadership positions in both public and private institutions. She fuses her experience into a comprehensive, strategic approach to marketing that identifies challenges and develops creative solutions to improve marketing processes. As VP of Account Strategy at OHO Interactive, Rachel brings new perspectives to clients on long-term strategy, organizational design, and enrollment marketing. She leads and hosts monthly OHO U webinars, the annual OHO U Online Conference and Senior Marketing Leadership Summit, and monthly Brain Trusts with current clients.Prior to joining OHO, Rachel ran her own senior marketing leadership consultancy for higher education for nearly five years. Before consulting she was the vice president of communication at Colgate University, associate vice president for marketing communications at Ithaca College, and the director of web communication and strategic projects at the State University of New York at New Paltz. During her consultancy, she served as interim vice president for marketing and communications at California College of the Arts, as well as interim executive director of marketing for the San Francisco Art Institute.Rachel has been a speaker at a variety of higher education events over the past couple of decades, among them the American Marketing Association's Symposium for the Marketing of Higher Education, the Council for the Advancement and Support of Education (CASE), the Public Relations Society of America (PRSA), eduWeb, HighEdWeb, the University and College Designers Association (UCDA), the Association to Advance Collegiate Schools of Business (AACSB), and the State University of New York Council for University Advancement (SUNY CUAD).Rachel's insights have been featured in The Chronicle of Higher Education, Inside Higher Ed, University Business, CASE Currents, Campus Technology, and on many blogs. She was an early adopter of social media, and pioneered its use in marketing higher education. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!
Financial Freedom for Physicians with Dr. Christopher H. Loo, MD-PhD
Description: In this enlightening episode, we delve into the enigmatic world of Public Relations with the seasoned PR maven, Stephen Reiff. With a rich history rooted in corporate strategy and management consulting, Stephen's journey into the PR realm has been nothing short of remarkable. His knack for melding corporate strategy with Public Relations and Investor Relations has not only seen him soar to reputable heights but also earned him a prestigious recognition by the Public Relations Society of America (PRSA) as one of the top-40 under-40. Now at the helm of his own firm, Stephen is redefining PR by adopting a unique business strategy-led approach to Executive Communications and PR, aiding companies in enhancing their perception across diverse stakeholder groups. His expertise doesn't end there; as a dedicated community member, Stephen, alongside his wife, is actively involved in various charitable causes in Dallas, TX, also finding time to serve on SMU's Alumni Board and co-founding a faith-based organization aimed at fostering stewardship among young professionals. In our engaging discussion, we will uncover the top-5 PR priorities that are pivotal in deciding where to play and how to win, the magic behind crafting a messaging framework that harmonizes communication across internal and external stakeholders, and the essence of a robust board-level PR strategy. We'll also delve into the critical reporting and metrics that are indispensable in measuring PR success. Join us, as we explore the synergies between corporate strategy and PR with Stephen Reiff, and learn how to propel your organization into a realm of unrivaled success and acclaim. To connect with Stephen, visit his website: https://www.arvopr.com/ – where value-driven messaging and strategic PR are at the heart of elevating companies and their leadership above the fray. Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Thank you to our sponsor, CityVest: https://bit.ly/37AOgkp Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow the podcast on Spotify: https://podcasters.spotify.com/pod/show/christopher-loo Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2023
Josh Greene, CEO of The Mather Group, a digital agency that solves online reputation management challenges for companies of all sizes, speaks on Wikipedia, Google, and online author branding in this episode of All Things Book Marketing. Tune in to learn about how to navigate your digital presence and build up your reputation and credibility virtually.Josh Greene is the CEO for The Mather Group, a digital agency that solves online reputation management challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, he empowers top brands and individuals to shape their online presence to support their bottom line. The Mather Group has worked with some of the largest Fortune 1000 companies, five of the largest nonprofits in the U.S., popular media channels, the third largest network provider in the U.S., two of the largest manufacturing companies in the U.S., and many software companies. He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, ad:tech, SES, and the PR Summit.Before The Mather Group, Greene managed online marketing for industry leaders such as Discovery Channel, Time Warner Cable, 1-800-PACK-RAT, and Zippy Shell. Learn more about Josh and The Mather Group at themathergroupllc.com and follow them on Facebook and LinkedIn.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
Lisa is joined by Paula RIzzo,who talks with Lisa about her book, Listful Living: A List-Making Journey to a Less Stressed YouPaula Rizzo is an Emmy-award winning TV producer, bestselling author, media trainer and strategist. She trains authors and experts to perform better on camera and produce their own videos. She is the author of Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed and her most recent book, Listful Living: A List-Making Journey to a Less Stressed You. Paula is also a LinkedIn Learning instructor, a frequent speaker and media contributor. She's also the creator of Media-Ready Author and the host of Inside Scoop. For more go to PaulaRizzo.com/lists.For nearly 20 years, Paula produced health, wellness, and lifestyle content with a range of top experts, including JJ Virgin, Jillian Michaels, and Deepak Chopra. Most recently she served as the senior health producer for Fox News Channel in New York City for more than a decade. She now coaches authors, experts and entrepreneurs to perform better on camera and produce their own videos. She's personally media trained executives from Fortune 200 companies and privately-owned organizations as well. She's the founder of the productivity site ListProducer.com and best-selling author of Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed, which has been translated into 15 languages and was featured as one Oprah.com's “Self Help Books That Actually Help.” She's also the author of Listful Living: A List-Making Journey to a Less Stressed You.Paula is also a LinkedIn Learning instructor with several courses about productivity and optimizing work from home remote offices. Paula's work has been featured on TV, print, radio and around the web. She's also a keynote speaker and has presented at Toyota, HOW Design Live, MA Conference for Women, New York Women in Communications, Public Relations Society of America (PRSA), National Association of Professional Organizers (NAPO), American Society of Association Executives and many others.Book description: What do Madonna, Martha Stewart, John Lennon, Ellen DeGeneres, Ben Franklin, Ronald Reagan, Leonardo da Vinci, Thomas Edison, and Johnny Cash have in common? Each is (or was) a list maker. These successful people all use lists to keep track of their ideas, thoughts, and tasks. Finding enough hours in the day to get everything accomplished and allow for some downtime can be a struggle. It's no wonder so many of us are stressed, overextended, and exhausted. For the 54 percent of us who feel like we're chasing our own tails, Listful Thinking is here to prove that it doesn't have to be that way. You can still find time to relax, read a good book, and do the things you love.This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5948889/advertisement
Stephen has an extensive background working with executive leadership to identify growth opportunities and communicate a company's vision across a diverse group of stakeholders. Stephen started his career in corporate strategy and management consulting before developing a passion for PR. Since then, he has quickly grown into a leading PR professional driving success by integrating corporate strategy with PR and IR. He was recently named top-40 under-40 by the Public Relations Society of America (PRSA). Find out more about Stephen at https://www.arvopr.com/
In this episode, Christian sits down with Mark Beal, a Gen Z expert and full-time professor of practice in public relations in the Rutgers University School of Communication & Information. For more than 25 years, Mark Beal served as a public relations practitioner and marketer for one of the nation's leading consumer PR agencies for leading companies like the Olympic Games, Super Bowl, World Series, US Open Tennis, and The Rolling Stones. It was Mark's Rutgers students who inspired him to author his first book in 2017, 101 Lessons They Never Taught You In College. Mark's ongoing primary research of Gen Z has led to keynote speeches to the American Marketing Association, Association of National Advertisers (ANA), and the Public Relations Society of America (PRSA). He has written several books about Gen Z which have led to invitations from conferences, corporations, brands, agencies, universities, industry associations, and pro sports leagues and teams for Mark to deliver keynote speeches featuring his Gen Z research and insights. Mark's new book, ZEO: Introducing Gen Z, The New Generation Of Leaders, is available on Amazon. www.markbealspeaks.com https://theantiarchitect.com/
Josh Greene is the CEO of The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Greene empowers top brands and individuals to shape their online presence to support their bottom line. On today's show, Josh tells us why some businesses shouldn't spend money on SEO, ways to improve online reputation, and how Wikipedia can be your best tool for managing company and CEO Reputation. Josh has worked with some of the largest Fortune 1000 companies, five of the largest nonprofits in the U.S., popular media channels, the third largest network provider in the U.S., two of the largest manufacturing companies in the U.S., and many software companies. In addition, he is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, SES, and PR Summit. Before The Mather Group, Greene managed online and DRTV programs for industry leaders such as Discovery Channel, Time Warner Cable, 1-800-PACK-RAT, and Zippy Shell. "One of the interesting, sort of...maybe not secrets to Seo is oftentimes, good press is the best answer to any SEO problem that you have. You know, and it's very easy to get." -- Josh Greene Listen in for info and tips, including: 1. Breakdown SERPs (Search Engine Results Pages) and why each element appears where it does. 2. Learn three easy tips for pushing down unwanted search results. 3. Discover how Wikipedia can be your best tool for managing your company and CEO's reputation. Learn more: TheMatherGroupLLC.com Get his book, Wikipedia for Business 2022: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed, here: https://amzn.to/3TglPtG Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links. --- Send in a voice message: https://anchor.fm/alex-greenwood1/message
On today's episode of The Thoughtful Entrepreneur, we are so excited to speak with Chief Storyteller and President at Word Write, Paul Furiga! Author of Finding Your Capital S Story, he gives an overview of his work. Paul shares how he started in journalism, then worked in the public relations agency industry, and then created Word Write a few years later and now focuses on Story, or the Capital S. He shares that the Capital S Story answers these fundamental questions: 1) Why would somebody buy from you 2) Work for you 3) Invest in you 4) Partner with you. He shares what he calls Capital S because it stands before everything else as a business leader. Paul discusses how we are all wired for narrative, in his book he explains the biology, sociology, and psychology of stories. Don't forget to listen to our next episode, where we recap all the great insights that Paul Furiga offered! Key Points from the Episode: Your Capital S Story Storytelling as the most portable means of communication How the brain works in communication and success in business About Paul Furiga: Paul Furiga is president and chief storyteller of WordWrite. Since its founding in 2002, WordWrite has grown into one of the Pittsburgh region's largest independent public relations agencies. A perennial top-ranked firm in the annual O'Dwyer's national rankings, WordWrite posted the fourth-greatest growth among 123 ranked agencies in 2017. In 2019, the Pittsburgh Business Times named WordWrite one of the region's 50 fastest growing companies. WordWrite has become the region's go-to crisis agency. In any given year, the firm handles 12 major crises, two that make the news and 10 that do not. Recent engagements have included major bridge fires, mold deaths in hospitals and rare book thefts. In 2013, Paul was honored by the Pittsburgh chapter of the Public Relations Society of America (PRSA) with The Renaissance Hall of Fame Award. The chapter's highest honor is presented to a veteran public relations professional who has made a substantial impact in the Pittsburgh region. WordWrite has received numerous awards for its work, from PRSA, IABC and other professional organizations. Its work has also appeared in PR News books as case studies of excellence. Paul's passion for storytelling inspired him to form WordWrite and to write a book on the importance of storytelling in business, Finding Your Capital S Story, available on Amazon. An organization's Capital S Story is the story above all others that explains why someone would work for the organization, buy from it, partner with it or invest in it. The book builds on WordWrite's trademarked storytelling process, StoryCrafting®. Before founding WordWrite, Paul was a vice president at Ketchum Public Relations, where he served clients including Alcoa, Bridgestone/Firestone and Rutgers University. Previously, Paul spent two decades as a journalist. He edited the Pittsburgh Business Times from 1994 to 1998. Paul was an editor and correspondent for the Thomson Washington, D.C. bureau from 1988-1993, where he covered Congress, the White House and four presidential nominating conventions. He also was senior editor of OhioWeek and a reporter for The Cincinnati Enquirer. As a Congressional Fellow of the American Political Science Association in 1986-87, Paul was an aide to U.S. Sen. Paul Simon of Illinois and later, issues director for Simon's 1988 presidential run, leading a staff handling speechwriting, debate preparation and opposition research. Paul graduated from Miami University in Ohio in 1980 with a degree in mass communication. He is an Accredited Business Communicator (ABC) through IABC and is active in the community, serving as vice chair of the River City Brass, and on the board of The Rivers Club. He has also served on boards for the Silk Screen Asian American Film Festival, the IABC Pittsburgh Chapter and the Japan-America Society of Pennsylvania. Tweetable Moments From this Episode: ...
Rebecca Hall, APR is a thought leader and celebrated entrepreneur in the public relations, branding and marketing industries. A visionary, Rebecca founded Idea Hall in 2003 as a fusion agency bringing together branding, marketing and PR – a model that is gaining industry favor today. Throughout the years Rebecca has attracted world-class talent to Idea Hall, ensuring the spirit of entrepreneurialism fuels the agency and that its craft is continually advancing forward, innovating and redefining boundaries of possibility. Rebecca is a recognized marketing communications industry thought leader published in Authority Magazine, Thrive Global, Native Society, Forbes and Orange County Business Journal. She also is a recognized influencer in the commercial real estate sector, named a 2019 GlobeSt.com and Real Estate Forum Woman of Influence, Marketing/Communications Professional and a 2017 Real Estate Forum CRE Best Boss. She is also a member of the Forbes Agency Council and for the past four years, Rebecca has maintained her position on Orange County Business Journal's “OC 500” – a list of the 500 most influential people in the county. Under her leadership, Idea Hall has been named to the Entrepreneur 360 list three years' running (2017-2019), was named one of Medium's “8 Coolest ‘Hidden Gem' Companies to Work for in Southern California” and by the Orange County Business Journal as a “Civic 50” company three years running, an honor that recognizes Orange County's top civic-minded organizations. The agency's work has been recognized with myriad national awards including PRSA Bronze Anvil, Ragan's PR Daily and the American Advertising Federation. Rebecca earned a bachelor's degree in Business Communications from Chapman University and currently is a Vice Chair on the Chapman University Board of Governors. Rebecca is an active member of Public Relations Society of America (PRSA), where she received the organization's “Distinguished Service Award” and her Accreditation in Public Relations (APR). and she sits on the distinguished board of the Orange County Business Council. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at Renaissance Executive Forums Orange County. Learn more about Ric at www.ricfranzi.com. Catch up on past Critical Mass Business Talk Show interviews... YouTube: https://lnkd.in/gHKT2gmF LinkedIn: https://lnkd.in/g2PzRhjQ Podbean: https://lnkd.in/eWpNVRi Apple Podcasts: https://lnkd.in/gRd_863w Spotify: https://lnkd.in/gruexU6m #orangecountyca #mastermind #ceopeergroups #peergroups #peerlearning
On this week's episode of IMPACTability®, we're joined by highly acclaimed author Darcy Eikenberg. Her book, "Red Cape Rescue: Save Your Career Without Losing Your Job" details how someone can navigate a challenging job market in order to position themselves into a better career. So what about you? Are you looking for a job or already have one that might not be right? Maybe you're just ready for a new challenge or change of pace. Should you stay put in your current job? Whatever your situation, we have the answers for you! Darcy's work focuses on helping leaders and high-performing professionals manage through times of constant change. With over 20 years' experience working with top companies around the world, she strives to bring her clients a practical, real-life perspective that creates true business and personal results, but with a touch of humor and heart as well. Her clients have included Aon, Mondeléz International, State Farm, The Coca-Cola Company, and Deloitte, among others. She speaks inside companies at leader and team development events, as well as for professional associations such as the Public Relations Society of America (PRSA) and the Society of Actuaries (SOA). Darcy is a frequent guest of the media and has been quoted in the Harvard Business Review, ThriveGlobal, Forbes, CNN.com, and the Atlanta-Journal Constitution among others. You can purchase a copy of her new book, https://www.amazon.com/gp/product/B09FYRZ29M/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=wwwcoachdarcy-20&creative=9325&linkCode=as2&creativeASIN=B09FYRZ29M&linkId=ff0a97f7d7e4a9d0bfd837434f3f1594 (“Red Cape Rescue”) from Amazon. Giveaway: If you want a chance to win a signed copy absolutely free, just leave a review of the podcast wherever you like to listen to the show. You'll be automatically entered for the giveaway and the winner will be announced on next week's episode! Highlights Introductions 1:34 Darcy's Journey 2:30 Why should I stay at my job? 4:30 What can you do to make staying put possible? 6:35 How do you manage your career? 8:46 Signed Book Giveaway! 10:50 Does working in the nonprofit industry change anything? 11:20 The process of making the "Red Cape Rescue." 12:54 Sponsored Message 15:00 How do I get a raise? 16:45 How do we know when to move on? 20:38 Got a question that you'd like to ask a nonprofit professional? Check out the Coaches Corner in every episode, where our Impact Coaches answer your questions regarding your nonprofit. Email your questions to IMPACTCoaches@IMPACTability.net and listen to next week's episode to see if your question gets answered! Engage with other nonprofit professionals by joining our https://www.facebook.com/groups/impactability/ (IMPACTability® Facebook community!) Like this episode? Subscribe to our podcast on https://podcasts.apple.com/us/podcast/impactability-the-nonprofit-leaders-podcast/id1590404155 (Apple), https://open.spotify.com/show/649fryS6H0HV5L1gncViE6 (Spotify), or your favorite podcasting app. Sponsored by: Major gifts are the ultimate source of funding for nonprofits, they can help fulfill your mission and achieve your vision. Having a strong major gifts program should be a priority, but where do you begin? The best place to start is with Soukup Strategic Solutions! We create transformational change by working collaboratively to raise funds. Our fundraising consultants will assess your organizations fundraising capacity and develop a plan that serves as a blueprint for your fundraising success! Visit our website today, at SoukupStrategicSolutions.com and schedule a free consultation today. Leave a review: Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave us a review. This podcast uses the following third-party services for analysis:...
In today's episode, Clarissa Burt chats with Scott Robertson Scott Robertson has 30+ years of public relations and marketing communications experience with a wide range of consumer and business-to-business organizations including the National Association of Music Merchants (NAMM), the NAMM Foundation, Hewlett Packard, Global Village Communications, Nextel Communications, Warner Music Group and the WG4 DVD-Audio Working Group, The DVD+RW Alliance (including HP, Dell, Philips, Sony, Ricoh, Mitsubishi Chemical and Yamaha) SyQuest Technologies, WorldGate Communications, Cox Communications, Cotelligent, Inc., Webradio.com, Dazzle Multimedia, QSound Labs and Smartship.com. As a Certified StoryBrand Guide, Robertson currently runs his own PR/Marketing consultancy in Phoenix, Arizona serving leading music/technology clients, B2B software and service companies and startups who need clear messaging and solid marketing in order to survive and win. Robertson is an accredited, active member of the Public Relations Society of America (PRSA) and holds a master of science in corporate communications degree from Lindenwood University as well as a bachelor of journalism degree from the University of Missouri-Columbia School of Journalism. Robertson also hosts the popular podcast “May the Best Brand Win” on Entertalk Media and available on Apple podcasts. Clarissa Burt is an award-winning international media personality/producer/director, writer, author, and public speaker and supermodel. With hundreds of television and film credits to her name, this Who's Who of International and American Women brings over 30 years of entertainment industry experience in both International and American markets. Her Brainchild, In the Limelight multi-media platform, is an online portal consisting of video/podcast/digital magazine providing educative, entertaining and empowering content showcasing the savvy entrepreneur. Her engaging interviews bring to the forefront their trials, tribulations, victories, and triumphs. Clarissa's fun, light and witty style makes for great conversation and is thoroughly enjoyed by her listeners. Ms. Burt's extensive international social work garnered her two private audiences with Pope John Paul II. As a women's advocate and a leader of social change for a new standard of living, Clarissa was instrumental as Ambassador to the United States for the Walking Africa campaign that awarded African Women the Nobel Peace Prize in 2011. Clarissa is the first American to present at the Kremlin. She was recently awarded the Woman of Excellence award by the Women's Economic Forum. Guest Websites: www.robertsoncomm.com Social Media Facebook: www.facebook.com/RobertsonComm Twitter @RobertsonComm LinkedIn: linkedin.com/in/wscottrobertson LET'S CONNECT! Clarissa Burt: www.inthelimelightmedia.com Facebook http://www.facebook.com/ClarissaBurtOfficial LinkedIn http://linkedin.com/in/clarissaburt Twitter https://www.twitter.com/clarissaburt Pinterest http://pinterest.com/clarissaburt Instagram http://instagram.com/clarissaburt Tumblr http://clarissaburt.tumblr.com Website https://www.inthelimelightmedia.com Contact email: Clarissa@ClarissaBurt.com Core Editorial Themes: Entrepreneurship, Beauty, Fashion, Health, Lifestyle, Finance, Relationships, Money, Wealth, Business, News, Celebrity, Entertainment, Leadership, Charity, Events, News Music: https://www.purple-planet.com Purple Planet Music. “Celebration”. Purple-Planet. 2019. Purple Planet Music. “Teamwork”. Purple-Planet. 2019. Purple Planet Music. “Time of Your Life”. Purple-Planet. 2019. Purple Planet Music. “Victory”. Purple-Planet. 2019. Tags: In the Limelight, In the Limelight Media, Clarissa Burt, Entrepreneur, Entrepreneurship, Entrepreneurs, Entrepreneur Life, Entrepreneurial Women, Business, Lifestyle, Personal Development, Motivational Speaker Add guest tags here Social Hashtags: #ClarissaBurt #InThe LimeLight #IntheLimelightMedia #InTheLimelightTV #Business #Solopreneur #Solopreneurs #Entrepreneur #Entrepreneurs #Entrepreneurship #EntrepreneurshipAdvice #EntrepreneurTip #EntrepreneurMotivation #EntrepreneursDontSleep #EntrepreneurialMen #EntrepreneurialWomen #Entrepreneurialism #EntreprenuerSuccess #EntrepreneurInspiration #EntrepreneurJourney #EntrepreneurMind #EntrepreneurMinds #entrepreneurmindset #entrepreneurmindmap #Entrepreneur101 #EntrepreneurGoals #EntrepreneurSpirit #EntrepreneurQuotes #EntrepreneurLife #EntrepreneurLifeStyle #EntrepreneurStyle #EntrepreneurWoman #host #guest #interview #interviews #podcast #talkradio #onlineradio #internetradio #producer #media #mediaoutlet #broadcast #broadcasters #broadcasting #livebroadcast #talk #talkradio #digitalmagazine #digitalmagazine #magazine #clarissaburt #inthelimelightmagazine *Some links above may be affiliate links. This means I may receive a commission through purchases. It does not affect you as a consumer.
Everyone's concerned about their online reputation but no one's quite sure what to do about it. Worried about SEO, reviews, Google results, Wikipedia, or any other scary-sounding tools that you may be responsible for? In this episode, Josh Greene will cover the channels that make up your online reputation, provide tactics you can use, and some mini case studies.If you're wondering how to take control of your online reputation or which tool is considered the most important for managing your online reputation, this episode has you covered. Josh goes into detail on the following:Being consistent with bios in social mediaRunning AdWords inexpensively on your brand name and your business name (because you get seven lines of text at the top to say whatever you want about yourself)Claiming your knowledge panel to control the facts Google shares about youUsing Google My Business and amplifying your presence with the many featuresLooking at the images that show up when you Google yourself… and flag any you may not like so they can be removedUsing Twitter for thought leadershipLanding media and press hits because they do a lot for SEOJosh Greene is the CEO of The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Greene empowers top brands and individuals to shape their online presence to support their bottom line. He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, ad:tech, SES, and PR Summit.One resource mentioned in this episode is:Christina's Masterclass: EarnMediaNow.comConnect with Josh online at: Josh on LinkedIn: https://www.linkedin.com/in/joshgreene1/Josh on Twitter: https://twitter.com/josh_greeneJosh's Website: TheMatherGroupLLC.com
We recently went to a Brand Camp hosted by the amazing @naomigarrick, @theprchick and it BLEW. OUR. MIND
About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today's special guest is Grace Leong, CEO & Partner, HUNTER. About Our Guest Grace Leong is a passionate advocate for the modern practice of integrated marketing communications. Recently named a “Champion of PR” by PRWeek magazine, Grace elevates the role of PR in the marketing mix among Hunter's best in class clients in consumer products and services by infusing programs with new technologies, resources and solutions that drive business results. In a career spanning 30 more than years, Grace has conceived and led of dozens award winning communications programs and initiatives for Fortune 100 consumer products companies including 3M, Johnson & Johnson, Church & Dwight and Pompeian. Classically educated and credentialed as both a public relations professional and marketer, Grace embraces her role as the female lead of a diverse communications consultancy which is driven by creativity, exceptional client service and a dedication to achieving measurable business results. Inspired by a foundation in earned media, Grace has driven the evolution of HUNTER into new services, new territories, and new industries through her ability to recognize the sweet spot between her client's evolving communications needs and staff's talents, and funneling investment into their development, while delivering best in class results for the clients that partner with Hunter. Not a fan of the spotlight herself, Grace believes doing great work every day sets the best leadership example, and is most often found in the “brainstorm room” driving the next big idea or and at the IMC table contributing best-in-class PR strategy. Her skills as a communications expert come in handy at home as well, as the mother of four young adults who enjoying challenging their parents with their own academic and athletic objectives. An accredited member of the Public Relations Society of America (PRSA) and the Arthur W. Page Society, Grace has served the public relations and marketing industry in numerous leadership positions. In 2016, she was awarded the PRSA-NY John W. Hill Award for lifetime achievement in public relations. Grace earned a BA from the University of Delaware and an MBA from Rutgers University. She was named the Delaware's outstanding alumni in 2013 and inducted in to the University's Alumni Hall of Fame in 2016 for lifetime professional achievement and service to the Blue Hen Community.
About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today's special guest is Grace Leong, CEO & Partner, HUNTER. About Our Guest Grace Leong is a passionate advocate for the modern practice of integrated marketing communications. Recently named a “Champion of PR” by PRWeek magazine, Grace elevates the role of PR in the marketing mix among Hunter's best in class clients in consumer products and services by infusing programs with new technologies, resources and solutions that drive business results. In a career spanning 30 more than years, Grace has conceived and led of dozens award winning communications programs and initiatives for Fortune 100 consumer products companies including 3M, Johnson & Johnson, Church & Dwight and Pompeian. Classically educated and credentialed as both a public relations professional and marketer, Grace embraces her role as the female lead of a diverse communications consultancy which is driven by creativity, exceptional client service and a dedication to achieving measurable business results. Inspired by a foundation in earned media, Grace has driven the evolution of HUNTER into new services, new territories, and new industries through her ability to recognize the sweet spot between her client's evolving communications needs and staff's talents, and funneling investment into their development, while delivering best in class results for the clients that partner with Hunter. Not a fan of the spotlight herself, Grace believes doing great work every day sets the best leadership example, and is most often found in the “brainstorm room” driving the next big idea or and at the IMC table contributing best-in-class PR strategy. Her skills as a communications expert come in handy at home as well, as the mother of four young adults who enjoying challenging their parents with their own academic and athletic objectives. An accredited member of the Public Relations Society of America (PRSA) and the Arthur W. Page Society, Grace has served the public relations and marketing industry in numerous leadership positions. In 2016, she was awarded the PRSA-NY John W. Hill Award for lifetime achievement in public relations. Grace earned a BA from the University of Delaware and an MBA from Rutgers University. She was named the Delaware's outstanding alumni in 2013 and inducted in to the University's Alumni Hall of Fame in 2016 for lifetime professional achievement and service to the Blue Hen Community.
Crafting The Story That Will Make You Stand Out Welcome to episode 120 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Paul Furiga and they talk about crafting the story that will make you stand out. Paul Furiga is president and chief storyteller of WordWrite. Since its founding in 2002, WordWrite has grown into the Pittsburgh region's largest independent public relations agency. WordWrite has become the region's go-to crisis agency. In any given year, the firm handles 12 major crises, two that make the news and 10 that do not. Recent engagements have included labor negotiations, COVID-19 health crises and rare book thefts. In 2013, Paul was honored by the Pittsburgh chapter of the Public Relations Society of America (PRSA) with The Renaissance Hall of Fame Award. WordWrite has received numerous awards for its work, from PRSA, IABC and other professional organizations. Its work has also appeared in PR News books as case studies of excellence. Paul's passion for storytelling inspired him to form WordWrite and to write a book on the importance of storytelling in business, Finding Your Capital S Story, available on Amazon. Before founding WordWrite, Paul was a vice president at Ketchum Public Relations, where he served clients including Alcoa, Bridgestone/Firestone and Rutgers University. Previously, Paul spent two decades as a journalist. He edited the Pittsburgh Business Times from 1994 to 1998. Paul was an editor and correspondent for the Thomson Washington, D.C. bureau from 1988-1993, where he covered Congress, the White House and four presidential nominating conventions. He also was senior editor of OhioWeek and a reporter for The Cincinnati Enquirer. What you'll learn about in this episode: The power of storytelling to convey a message Indentifying your “capital S, story” Telling a story that tells a prospect why they should hire you as opposed to the other firm The five burning questions you need to answer to improve your marketing Law as a game-changer for society Getting all of your team members to share the same story How easy it is to spend on strategies that don't produce a return Your unique mix of paid, earned, shared, and owned content How to get people to ask you to tell them more Websites: www.capitalsstory.com www.wordwritepr.com/storycrafting LinkedIn: https://www.linkedin.com/in/paulfuriga/ Facebook: https://www.facebook.com/wordwritepr Twitter: https://twitter.com/paulfuriga Additional Resources: PILMMA's Super Summit https://learn.pilmma.org/pilmma-super-summit-2021 The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA's Free Resources: https://www.pilmma.org/free-resources/ PILMMA Join Page: https://learn.pilmma.org/join-pilmma
Aaron Norris –Agency for Agents Episode 018 Aaron Norris Aaron is VP of Market Insights for PropertyRadar where he tackles insights into public records data to help Main Street small businesses disrupt disruptors. He's co-hosting the Data Driven Real Estate Podcast for PropertyRadar. You can catch Aaron speaking and writing nationally on topics such as technology and its impacts on real estate (accessory dwelling units, 3D printing, robotics, artificial intelligence, zero interface XR, shared economy, fintech, etc.). You'll also catch his contributions on Forbes.com, BiggerPockets, and ThinkRealty Magazine to name a few. He's a licensed real estate broker and lender. He's been part of the family's hard money loan business, The Norris Group, since 2005. At the Norris Group, he launched its award-winning radio show with his "Pops," Bruce Norris. He's been directly involved in raising over $2 million for local charities through events like "I Survived Real Estate" and Give BIG Riverside County. He's served on numerous local, regional and national boards from the Public Relations Society of America (PRSA) to planned giving committees to housing coalitions. He's also a Certified Specialist in Planned Giving (CSPG) and hopes to inspire more to give time, talent and treasure to meaningful causes. Listen to this Agency For Agents episode with Aaron Norris about PropertyRadar and what he does! Here is what to expect on this week's show: The future of “iBuyers” (Zillow/Open Door) and how they may affect the market currently and years from now. The different ways to create value in a market. What his service PropertyRadar does, how they control their market and the many things they excel at. Connect with Aaron: Links: LinkedIn- https://www.linkedin.com/in/aaronnorris Facebook- https://www.facebook.com/RealEstateWaytoWealthandFreedom Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Josh Greene is the CEO for The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Greene empowers top brands and individuals to shape their online presence to support their bottom line. He has worked with some of the largest Fortune 1000 companies, five of the largest nonprofits in the U.S., popular media channels, the third-largest network provider in the U.S., two of the largest manufacturing companies in the U.S., and many software companies. He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, ad: tech, SES, PR Summit, and Channel Advisor's Catalyst conference. Before The Mather Group, Greene managed online and DRTV programs for industry leaders such as Discovery Channel, Time Warner Cable, 1-800-PACK-RAT, and Zippy Shell. 0:00 - 1:00 Josh's bio 1:00 - 1:45 Peppershock offer https://www.peppershock.com/product/strike-tax-advisory/ 1:45 - 7:57 Marketing Essentials Moment: Facebook Pages and Groups 7:57 - 8:25 Welcome to Peppershock Media's Marketing Expedition podcast 8:25 - 8:35 Welcome Josh 8:35 - 9:23 Josh's background 9:23 - 10:04 Evolution of the Mather Group 10:04 - 11:45 Utilizing Wikipedia 11:45 - 14:37 Josh's focus 14:37 - 19:50 Voice search optimization 19:50 - 24:45 Josh's marketing tactics 24:45 - 25:55 Josh's inspirations 25:55 - 28:27 Biggest surprises in Josh's business 28:27 - 30:30 What Josh wishes he knew when starting 30:30 - 32:18 Advice from Josh 32:18 - 34:45 Marketing trends for 2022 34:45 - 35:40 Josh's biggest accomplishments 35:40 - 36:18 What's behind the name Mather Group 36:18 - 36:40 How to connect with Josh https://www.themathergroup.com/ 36:40 - 37:20 Thanks for listening 37:20 - 37:50 Join https://themarketingexpedition.com today! Strike Tax Advisory is helping small and large businesses reinvest unclaimed government credits back in their business to continue growing. Visit Striketax.com to learn more today! #seo #digitalmarketing #marketing #socialmediamarketing #socialmedia #webdesign #branding #business #onlinemarketing #marketingdigital #contentmarketing #adverting #branding #entrepreneur #marketingtips #smallbusiness
About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today's special guest is Joe Cohen, Chief Marketing and Communications Officer, AXIS. About Our Guest Joe Cohen serves as Chief Marketing and Communications Officer at AXIS (NYSE: AXS), a global provider of specialty insurance and reinsurance with a presence that spans North America, Europe, Latin America, Asia-Pacific and Bermuda. Mr. Cohen leads the Company's global in-house marketing and communications team. He is responsible for guiding brand reputation, marketing and advertising, digital, financial communications, and internal/change management communications. Mr. Cohen is a member of the Company's Strategy Office, Digital Transformation Office, and its Corporate Citizenship Steering Committee. In 2016, he joined AXIS as the Company's Chief Communications Officer, where he led global external and internal communications. Prior to joining AXIS, Mr. Cohen served for two years as SVP of Communications for KIND Healthy Snacks. Previously, he spent 15 years at MWW where he rose to become a senior leader in the agency's brand marketing and corporate communications practices. Mr. Cohen has received numerous industry honors and awards including the PRWeek Awards “Outstanding In-House Team” (AXIS); PRWeek Global Power Book; Harold Burson Award (inaugural recipient) from PRSA-NY; “PR Team Leader of the Year" at the PR News PR People Awards; and inclusion in PRWeek's “40 Under 40.” He is a past National Chair of the Public Relations Society of America (PRSA), the largest member association for the communications profession. Mr. Cohen is also Past President of the PRSA Foundation, a 501(c)(3) non-profit dedicated to advancing diversity and inclusion in the communications industry.
Deirdre Breakenridge, Author, PR & Marketing Strategist, CEO, Pure Performance Communications Deirdre K. Breakenridge is CEO at Pure Performance Communications. She's a career-long storyteller and media expert, strategizing with brands and professionals to ignite engagement, lead pressing conversations and grow influence in the market. Deirdre has worked with senior leaders and organizations, including the Academy of Nutrition and Dietetics, JVC, Kraft, Nasdaq, NBA Events & Attractions and the Public Relations Society of America (PRSA). Deirdre is the author of seven business books sharing stories and advice to navigate changing consumer behavior and an evolving media landscape. Her most recent book, Answers for Ethical Marketers, will be released by Routledge in April 2021. Her book, Answers for Modern Communicators, was recognized among the Top 100 Storytelling Books of all-time by Book Authority in 2020. For 15 years, Deirdre has taught PR and social media courses, online and in the classroom for NYU, UMASS, Rutgers, and Fairleigh Dickinson University. She took her passion for teaching to LinkedIn Learning, and as one of their instructors, she has developed eight video courses on PR and marketing. Deirdre has been blogging at PR Strategies for over 10 years and she's also the host of the podcast, Women Worldwide, which is nearing two million downloads. Website: https://www.deirdrebreakenridge.com/ FEEL Academy: https://www.deirdrebreakenridge.com/d... Facebook: https://www.facebook.com/DeirdreBreak... Twitter: https://twitter.com/dbreakenridge LinkedIn: https://www.linkedin.com/in/deirdrebr... Email: deirdre@pureperformancecomm.com Learn more about your ad choices. Visit megaphone.fm/adchoices
About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today's special guest is Michelle Olson, APR, Managing Director/Partner for Lambert. About Our Guest Michelle Olson, APR, is the managing director and head of the Phoenix office for Lambert, a Michigan-based public relations firm with offices in three states. The nationally-recognized firm works with clients ranging from global brands to emerging leaders in a variety of industries including automotive and mobility, consumer, education, financial and business, food and beverage and healthcare and biotech. With more than 30 years in public relations and integrated marketing, Michelle has served clients across the U.S. and internationally, and has significant experience in corporate communications and issues management across industries. She is a notable business leader and entrepreneur, having founded and led her own company prior to its acquisition in 2014. Michelle's work for clients involved in the U.S. opioid crisis has drawn attention from top tier media across the country and has received recognition from industry trade associations. She routinely integrates content marketing, social media, brand journalism and other online initiatives into public relations strategies, reaching audiences efficiently and quickly to impact change. She currently leads non-traditional communications strategy for two distinct projects for Bell – its bid to win a Future Vertical Lift contract from the U.S. Army and its entry into the future of mobility through a VTOL air taxi and an Autonomous Pod Transport (APT). In 2018 Michelle was named one of Arizona's Most Influential Women in Business by BizAZ Magazine and her firm ranked #3 largest PR firm in Arizona by the Phoenix Business Journal. She is a past chair of Arizona Forward, a 50-year old statewide advocacy organization convening dialogue on sustainability and quality of life issues. Michelle is a member of the Urban Land Institute (and a founding board member of its Women in Leadership subset), Experience Scottsdale, the Scottsdale Chamber of Commerce and Greater Phoenix Chamber of Commerce. She has served as a judge for the prestigious Environmental Excellence Awards, the ATHENA Awards (recognizing outstanding women leaders) and the IMPACT Awards (recognizing Arizona's most impactful companies). Nationally, Michelle was recently elected to be chair-elect of the Public Relations Society of America (PRSA), a 21,000-member trade organization for which she has served as a leader at the chapter and regional levels as well. She was honored with the PERCY Award for her career achievements in Arizona in 2003 and previously chaired Counselors Academy, PRSA's national section for agency owners and leaders. She currently serves as an advisor to the organization's 10,000-member student body, PRSSA, mentoring its national committee and assisting at its governing assembly and leadership rally. Michelle launched her career in Minneapolis but has made her mark in Arizona for 27 years, building relationships with business leaders, government staff and officials, influencers and media throughout the state. She is an avid mentor to students and young people interested in public relations as a career choice and a frequent guest lecturer at Arizona State University's Walter Cronkite School of Journalism and Mass Communication.
In this episode, Dan has the great honor of exploring the life and career of PR legend and founder and CEO of Silicon Valley consultancy Redphlag, Gerry Corbett. A past Chair and CEO of the Public Relations Society of America (PRSA), Gerry's career led him to the pinnacle of the PR world - but it wasn't always a straight trajectory. He started out about as far from communications as one might think - as an engineer - and learned that his talent for writing and reading people was far more interesting. He and Dan talk about how those talents propelled him from NASA to Hitachi to his own consultancy and more.
During last week's episode (episode 72), we focused on seven steps to secure professional development funding in your School PR role. This week, we're following that up with a list of opportunities for learning! Some are free, some are paid, but all will help you keep up with the ever-changing world of public relations and communications!IN THIS EPISODE, JANET SHARES:Her personal journey of professional development that continues todayThe many advantages of joining organizations like NSPRA & PRSAWhy a school communicator should consider the Accreditation in Public Relations (APR)How to find time for learning in a career that is already so demandingSPECIAL GUESTJanet Swiecichowski, APR, Fellow PRSAVice President at CELFollow Janet on Twitter: @jswitchEmail her at janet@celpr.com Business Website: https://www.celpr.com/ Twitter: https://twitter.com/CELcreative USEFUL INFORMATIONBook a free virtual meeting with Janet - click here!National School Public Relations Association: https://www.nspra.org/Find state chapters of SPRA here: https://www.nspra.org/nspra-chaptersLearn more about Accreditation in Public Relations (APR): https://www.nspra.org/professional_development/accreditationPublic Relations Society of America (PRSA): https://www.prsa.org/Janet's Masters program: https://hsjmc.umn.edu/graduate/degree-programs/professional-ma-strategic-communication Janet's Doctoral program: https://rossieronline.usc.edu/doctorate/edd-online/ Free Certifications:Mind Valley - a focus on wellbeingGoogle CertificationsHubSpot CertificationsSemRush Academy CertificationsMORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
In today's day and age, where technology is king and the world seems to live or die by it, it can be hard to figure out just what exactly you are supposed to post on social media, what information should be on your website, or simply: how to make your company shine and stand out against the rest. Thankfully for us, organizations like the Public Relations Society of America (PRSA) exist to help us navigate this ever-changing world. BE had the chance to talk with the CEO of PRSA, Linda Thomas Brooks, and the Chief Communications Officer, Karen Mateo to talk all things PR.
Founded in 1996, Dennehy Public Relations is a boutique agency, and the woman behind it is Julie Dennehy. She connects brands with consumers via creative PR, having built a diverse portfolio of clients that includes well-known brands, small businesses and events.Julie has also served as president of the Boston chapter of the Public Relations Society of America (PRSA) and currently teaches at the Boston University College of Communications. Look Left’s Davida Dinerman recently caught up with her. Conversation highlights include:01:21 - How Julie got into the public relations industry and starting her own agency.03:20 - Changes she’s seen in PR over the last two decades.05:40 - Her journey through the “2020 pivot.” 07:02 - The unique nature of learning as much from her students as she teaches.10:30 - Learning where younger audiences are getting their news/content is key to future PR success.13:57 - Her thoughts on how certain obstacles facing women in business are eroding.19:22 - How the pandemic prioritized creativity and user-generated content in marketing.23:19 - The concept of “doing well by doing good.” 27:28 - What PR professionals could learn from jugglers.31:13 - What Julie would want to do if she wasn’t in PR.
In this episode Joey Donovan Guido shares tips and ideas to help you grow sales through your on-line marketing including your website, your Linked In activity. Here are a few notes about Joey:As an author, speaker, and owner of Cuppa SEO Web Design, Joey has helped hundreds of professionals enhance their online marketing campaigns and increase business with proven SEO, user experience and conversion strategies.Joey's marketing career began over two decades ago as a copywriter working in print and web. Over time, he developed a passion for search engine optimization, which led him to become an expert in the field. The more proficient he became at optimizing websites — and driving more traffic to them — the more he realized the importance of looking at websites, and online marketing, holistically. This sparked intensive study and testing of methodologies including user experience, conversion, and emotional engagement in both the digital and analog world.Over the years, Joey has had the privilege of working with companies like Promega, Lands' End, The Public Relations Society of America (PRSA), Grainger Industrial Supply, Widen, and many other national and local brands.
Today the hosts of Full-time Black Woman podcast are joined by Steph to discuss what a mentee/mentor relationship is, what it isn’t and how beneficial it can be to all those involved. So whether you have a mentor or you’re still trying to find one, there are plenty of gems dropped for all in this episode. Steph is a communications professional with over 15 years of experience in print and digital media, publications, marketing, and event management in the nonprofit sector.She has worked in communications and events offices for the University of Pittsburgh, the City University of New York at Queens College, and most recently, at Community Healthcare Network where she oversaw press, events, publications, external and internal websites, and internal and executive communications. Additionally, she has published freelance pieces for Essence.com and Clutch Magazine, and her works have garnered her recognition from the Public Relations Society of America (PRSA) and the International Association of Business Communicators (IABC).She oversees the entire Communications function for a large national nonprofit and responsible for designing and supporting the execution of strategies to advance communication, branding, and public relations priorities, and ensure all communications are effective across a variety of key internal and external stakeholder groups.Steph holds a B.A. in English Writing from the University of Pittsburgh and is a member of Zeta Phi Beta Sorority Incorporated.Check out our YouTube channel and remember to subscribe!!Catch up on some of our many articles on our Blog !! Like and follow our page on Facebook, “Full-Time Black Woman” Follow us on Instagram @fulltimeblackwomanFollow us on Twitter @FTblackwoman***********************************************************************************************************BUZZSPROUT LINK:fulltimeblackwoman.com/buzzsprout/***********************************************************************************************************INSTACART LINK:fulltimeblackwoman.com/instacart/
About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today's special guest is Alexis Davis Smith, President and CEO, PRecise Communications, Co-Founder, The Change Agencies. About Our Guest Alexis Davis Smith President and CEO, PRecise Communications Co-Founder, The Change Agencies Building on nearly 30 years of experience and reputation as a trusted communications strategist, Alexis Davis Smith is a leader in Atlanta's public relations industry and a national voice for multicultural marketing. She is responsible for creating breakthrough and strategic communications programs for major consumer brands. Alexis has provided public relations counsel for leading global companies such as Coca-Cola, Toyota and Pfizer. For Coca-Cola, she has directed nearly 100 PR programs including the launch of the innovative Coca-Cola Fridge Pack and the award-winning Coca-Cola Pay It Forward program. Her work with the world's No. 1 automaker, Toyota, has enhanced its brand reputation among multicultural audiences via media relations, experiential marketing, community and philanthropic activities and strategic partnerships. Alexis maximizes her influence and position to help make a difference in the community. As a result of her recommendations, Cracker Barrel Old Country Store established a scholarship for history students at Spelman College, which continues to assist deserving young people today. In addition, Toyota has donated $20,000 the National Trust for Historic Preservation to help save endangered sites representing important moments and icons in Black history. Prior to establishing PRecise Communications in 2000, Alexis was an account supervisor at Ketchum, a top 10 global public relations firm, where she traveled the world supporting several key consumer accounts. In 1998, she co-founded the agency's African American Markets Group, the first-ever in-house ethnic marketing team created by an international PR agency. Her work since that time has established her as a nationally recognized multicultural communications expert. That expertise earned her the position of one of the six co-founders of The Change Agencies (TCA). TCA is the PR industry's first national collective of firms to offer inclusive communications services to represent, engage and connect with African American, Asian American, Latinx and LGBTQ communities. The group was launched in the summer of 2019 with the objective of changing how marketing communications professionals reach diverse audiences. Alexis has received a number of industry awards including a Silver Anvil, “the Oscar of PR” from the Public Relations Society of America (PRSA) and seven Phoenix Awards from PRSA of Georgia. She is immediate past president of the Black Public Relations Society of Atlanta and a board of director for HOPE Atlanta. The Atlanta Business League has recognized Alexis as one of Atlanta's leading female entrepreneurs and a top 100 black women of influence. She served on its board for two terms. She is also on the executive committee for PRSA's Counselors Academy section. Alexis considers herself an advocate for multicultural consumers, helping companies recognize and tap into the viability and business opportunities ethnic groups offer. Her opinion has been featured in the popular industry trades, PR Week and O'Dwyers as well as Vanity Fair. She has also appeared on a number of PR and entrepreneurship-focused podcasts. Black Enterprise profiled her professional journey in a 2017 online article. In addition,
About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today’s special guest is Alexis Davis Smith, President and CEO, PRecise Communications, Co-Founder, The Change Agencies. About Our Guest Alexis Davis Smith President and CEO, PRecise Communications Co-Founder, The Change Agencies Building on nearly 30 years of experience and reputation as a trusted communications strategist, Alexis Davis Smith is a leader in Atlanta’s public relations industry and a national voice for multicultural marketing. She is responsible for creating breakthrough and strategic communications programs for major consumer brands. Alexis has provided public relations counsel for leading global companies such as Coca-Cola, Toyota and Pfizer. For Coca-Cola, she has directed nearly 100 PR programs including the launch of the innovative Coca-Cola Fridge Pack and the award-winning Coca-Cola Pay It Forward program. Her work with the world’s No. 1 automaker, Toyota, has enhanced its brand reputation among multicultural audiences via media relations, experiential marketing, community and philanthropic activities and strategic partnerships. Alexis maximizes her influence and position to help make a difference in the community. As a result of her recommendations, Cracker Barrel Old Country Store established a scholarship for history students at Spelman College, which continues to assist deserving young people today. In addition, Toyota has donated $20,000 the National Trust for Historic Preservation to help save endangered sites representing important moments and icons in Black history. Prior to establishing PRecise Communications in 2000, Alexis was an account supervisor at Ketchum, a top 10 global public relations firm, where she traveled the world supporting several key consumer accounts. In 1998, she co-founded the agency’s African American Markets Group, the first-ever in-house ethnic marketing team created by an international PR agency. Her work since that time has established her as a nationally recognized multicultural communications expert. That expertise earned her the position of one of the six co-founders of The Change Agencies (TCA). TCA is the PR industry’s first national collective of firms to offer inclusive communications services to represent, engage and connect with African American, Asian American, Latinx and LGBTQ communities. The group was launched in the summer of 2019 with the objective of changing how marketing communications professionals reach diverse audiences. Alexis has received a number of industry awards including a Silver Anvil, “the Oscar of PR” from the Public Relations Society of America (PRSA) and seven Phoenix Awards from PRSA of Georgia. She is immediate past president of the Black Public Relations Society of Atlanta and a board of director for HOPE Atlanta. The Atlanta Business League has recognized Alexis as one of Atlanta’s leading female entrepreneurs and a top 100 black women of influence. She served on its board for two terms. She is also on the executive committee for PRSA’s Counselors Academy section. Alexis considers herself an advocate for multicultural consumers, helping companies recognize and tap into the viability and business opportunities ethnic groups offer. Her opinion has been featured in the popular industry trades, PR Week and O’Dwyers as well as Vanity Fair. She has also appeared on a number of PR and entrepreneurship-focused podcasts. Black Enterprise profiled her professional journey in a 2017 online article. In addition, she has served as a speaker at various local and industry events including the 2015 Insurers Public Relations Council Fall Meeting,
About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today's special guest is Christine M. Barney, APR, CEO & Managing Partner, rbb Communications. About Our Guest Christine M. Barney, APR CEO & Managing Partner rbb Communications Christine M. Barney is CEO and managing partner of rbb Communications. rbb is a triple threat repeatedly recognized as champions in the field of PR, Digital/Marketing and Creative Services. In 2020 alone, rbb was among Top Five Global Creative Agencies of the Year, the PRovoke US Small Agency of the Year, named to the Forbes Top PR Firms and took home campaign honors in every competition entered. rbb is a certified women-owned business with a diverse team across a broad spectrum of crafts including healthcare, consumer services/products, luxury lifestyle, B2B/professional services, real estate and travel. Barney is the author of “The Breakout Brand ™ Strategy: An Evolutionary Approach to Creating Customer Passion” and her firm, headquartered in Miami, with a presence in Los Angeles and New York is known as the Champion of Breakout Brands ™. Barney's innovative management style and “employee-driven workplace” philosophy makes the firm a repeated winner in “best place to work” rankings. She is active in her home state having served as founding chair of the South Florida Business Council, past chair of the Greater Miami Chamber of Commerce, a board member of the Orange Bowl Committee, board member of the Beacon Council, member of the International Women's Forum, Leadership Florida, 2020 Florida Influencers Series and the Florida 500. She is a member of The Page Society and is accredited by the Public Relations Society of America (PRSA) where she received the 2016 Bill Adams PRSA Lifetime Achievement Award. She is a married mother of three and new grandmother. www.rbbcommunications.com https://twitter.com/cmbarney @cmbarney https://www.linkedin.com/in/cmbarney
About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today’s special guest is Christine M. Barney, APR, CEO & Managing Partner, rbb Communications. About Our Guest Christine M. Barney, APR CEO & Managing Partner rbb Communications Christine M. Barney is CEO and managing partner of rbb Communications. rbb is a triple threat repeatedly recognized as champions in the field of PR, Digital/Marketing and Creative Services. In 2020 alone, rbb was among Top Five Global Creative Agencies of the Year, the PRovoke US Small Agency of the Year, named to the Forbes Top PR Firms and took home campaign honors in every competition entered. rbb is a certified women-owned business with a diverse team across a broad spectrum of crafts including healthcare, consumer services/products, luxury lifestyle, B2B/professional services, real estate and travel. Barney is the author of “The Breakout Brand ™ Strategy: An Evolutionary Approach to Creating Customer Passion” and her firm, headquartered in Miami, with a presence in Los Angeles and New York is known as the Champion of Breakout Brands ™. Barney’s innovative management style and “employee-driven workplace” philosophy makes the firm a repeated winner in “best place to work” rankings. She is active in her home state having served as founding chair of the South Florida Business Council, past chair of the Greater Miami Chamber of Commerce, a board member of the Orange Bowl Committee, board member of the Beacon Council, member of the International Women’s Forum, Leadership Florida, 2020 Florida Influencers Series and the Florida 500. She is a member of The Page Society and is accredited by the Public Relations Society of America (PRSA) where she received the 2016 Bill Adams PRSA Lifetime Achievement Award. She is a married mother of three and new grandmother. www.rbbcommunications.com https://twitter.com/cmbarney @cmbarney https://www.linkedin.com/in/cmbarney
About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today's special guest is Cheryl I. Procter-Rogers. About Our Guest Cheryl I. Procter-Rogers, APR, PCC, Fellow, MBA, MA Senior Consultant and Executive Coach A Step Ahead Consulting and Coaching With more than 40 years of experience as a communications and business strategist, Cheryl is a high-energy, dynamic, professional with a track record of success working with senior executives in a variety of business, government and nonprofit sectors around the world. She is currently senior consultant and executive coach, A Step Ahead PR Consulting and Coaching, a Chicago-based, global practice. She is a subject matter expert and develops and implements strategies in crisis communications, strategic planning, change management, internal communications and media relations. She is an expert in executive communications and is a certified master coach, an International Coach Federation credentialed coach and is accredited by the Public Relations Society of America in public relations. She draws on her years of experience leading accelerated change and proactive communications efforts for both global, complex organizations as well as local, regional and national entities. As a trusted advisor and coach, she helps leaders navigate ambiguous and volatile environments to achieve their leadership effectiveness. Through her coaching approach, executives focus on their leadership development, corporate presence, personal branding, effective communications, work-life balance, career transitions, or time management challenges through action plans co-created to benefit themselves and their organizations. She has worked with a variety of corporations and organizations in a number of business sectors. She served in management and executive positions for DePaul University, HBO, Nielsen Marketing Research and Golden State Mutual Life Insurance Company. As a consultant, she has implemented strategies and designed training for clients such as Coca-Cola, Nissan, Allstate, McDonald's, Sears, McCain Foods, Academy of General Dentistry, Sigma Gamma Rho Sorority, and Magellan Corporation, to name a few. She was the 2006 national president and CEO of the Public Relations Society of America (PRSA). In 2000, she was the youngest inducted into the PRSA's College of Fellows. She is the 2011 PRSA Gold Anvil recipient, the Society's highest individual award presented to an individual whose work significantly advanced the profession and set high standards for the practice of public relations. She was the 2016 president of the International Coach Federation Chicago Chapter. She has authored many articles, contributed to several books, been featured in many publications and is frequently quoted in the media. Her awards and honors are too numerous to mention here. She is a member of the Public Relations Society of America, International Coach Federation, Sigma Gamma Rho Sorority, Board Source and the Television Academy (Emmys®). Procter-Rogers earned her bachelor's degree from Bradley University, an MBA from Keller Graduate School of Management, and a master's degree in Leadership and Change Management from DePaul University. Visit: www.AStepAheadPR.com
About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today's special guest is Cheryl I. Procter-Rogers. About Our Guest Cheryl I. Procter-Rogers, APR, PCC, Fellow, MBA, MA Senior Consultant and Executive Coach A Step Ahead Consulting and Coaching With more than 40 years of experience as a communications and business strategist, Cheryl is a high-energy, dynamic, professional with a track record of success working with senior executives in a variety of business, government and nonprofit sectors around the world. She is currently senior consultant and executive coach, A Step Ahead PR Consulting and Coaching, a Chicago-based, global practice. She is a subject matter expert and develops and implements strategies in crisis communications, strategic planning, change management, internal communications and media relations. She is an expert in executive communications and is a certified master coach, an International Coach Federation credentialed coach and is accredited by the Public Relations Society of America in public relations. She draws on her years of experience leading accelerated change and proactive communications efforts for both global, complex organizations as well as local, regional and national entities. As a trusted advisor and coach, she helps leaders navigate ambiguous and volatile environments to achieve their leadership effectiveness. Through her coaching approach, executives focus on their leadership development, corporate presence, personal branding, effective communications, work-life balance, career transitions, or time management challenges through action plans co-created to benefit themselves and their organizations. She has worked with a variety of corporations and organizations in a number of business sectors. She served in management and executive positions for DePaul University, HBO, Nielsen Marketing Research and Golden State Mutual Life Insurance Company. As a consultant, she has implemented strategies and designed training for clients such as Coca-Cola, Nissan, Allstate, McDonald’s, Sears, McCain Foods, Academy of General Dentistry, Sigma Gamma Rho Sorority, and Magellan Corporation, to name a few. She was the 2006 national president and CEO of the Public Relations Society of America (PRSA). In 2000, she was the youngest inducted into the PRSA’s College of Fellows. She is the 2011 PRSA Gold Anvil recipient, the Society’s highest individual award presented to an individual whose work significantly advanced the profession and set high standards for the practice of public relations. She was the 2016 president of the International Coach Federation Chicago Chapter. She has authored many articles, contributed to several books, been featured in many publications and is frequently quoted in the media. Her awards and honors are too numerous to mention here. She is a member of the Public Relations Society of America, International Coach Federation, Sigma Gamma Rho Sorority, Board Source and the Television Academy (Emmys®). Procter-Rogers earned her bachelor's degree from Bradley University, an MBA from Keller Graduate School of Management, and a master’s degree in Leadership and Change Management from DePaul University. Visit: www.AStepAheadPR.com
Nikisha Williams, a Miami-native, currently serves as Chief Operating Officer of the Opa- locka Community Development Corporation, a non-profit organization that’s been leading the transformation of Opa-locka and surrounding north Miami-Dade communities through education, health, employment, art, economic development and affordable housing for more than 35 years. She is responsible for leading the operations of the organization, including human resources, marketing, fund development, as it expands its placemaking, workforce development, health and arts/culture initiatives in the community. Nikisha’s career spans the public relations and marketing industry, where she most recently served as Director of Employee Communications and Change at C&W Communications, a telecommunications company with operations with more than 7,500 employees in 30 countries throughout the Caribbean and Latin America. Prior to her role at C&W Communications, she managed internal communications for c-suite executives at AT&T in both New York and Dallas. She spent eight years at GolinHarris, where she led client accounts, developed and implemented public relations campaigns, managed account teams, provided strategic media counsel and created marketing strategies for various clients. Her experience spans the retail, technology, consumer packaged goods and non-profit industries. Nikisha’s work with the International Kids Fund (now knows as the IKF Wonderfund) a program of Jackson Health Foundation was recognized by PR Week as the 2009 Community Relations Campaign of the Year and by the Holmes Report as the 2009 Sabre Not-for-Profit Campaign of the Year. She graduated from the University of Florida with a bachelor’s of science in broadcast journalism and a bachelor’s of arts in Spanish. In addition, she also spent time in Barcelona, Spain learning the Spanish language and about the culture. She is a volunteer with Big Brothers Big Sisters Miami, a Miami Fellow and graduate of Leadership Miami. Her professional affiliations include the Public Relations Society of America (PRSA) and the National Association of Black Journalist (NABJ). She’s also participated in the Executive Leadership Council’s Bright Future’s Leadership Development Programs
About Aaron : Aaron is VP of Market Insights for PropertyRadar where he tackles insights into public records data to help Main Street small businesses disrupt disruptors. He's co-hosting the Data Driven Real Estate Podcast for PropertyRadar. You can catch Aaron speaking and writing nationally on topics such as technology and its impacts on real estate (accessory dwelling units, 3D printing, robotics, artificial intelligence, zero interface XR, shared economy, fintech, etc.). You'll also catch his contributions on Forbes.com, BiggerPockets, and ThinkRealty Magazine to name a few. He's a licensed real estate broker and lender. He's been part of the family's hard money loan business, The Norris Group, since 2005. At the Norris Group, he launched its award-winning radio show with his "Pops," Bruce Norris. He's been directly involved in raising over $2 million for local charities through events like "I Survived Real Estate" and Give BIG Riverside County. He's served on numerous local, regional and national boards from the Public Relations Society of America (PRSA) to planned giving committees to housing coalitions. He's also a Certified Specialist in Planned Giving (CSPG) and hopes to inspire more to give time, talent and treasure to meaningful causes. Fun Fact: Aaron's background is in the performing arts. He spent his 20s living in New York City as a professional performer. Between "gigs," Aaron found his second love in data and research. He worked with companies like investment banking firm Lazard Freres, KTU Radio, MGA Entertainment, and Clear Channel Entertainment. Ask him about his most embarrassing audition for a good laugh. On Today's Show Aaron Discusses Was Aaron an entrepreneur by heart Going from fixing houses to VP of Propertyradar What Propertyradar does Finding deals for investors A vacant house list Did the pandemic affect business Aaron's Podcast And much more. You can find Aaron at: linkedin.com/in/aaronnorris thenorrisgroup.com aaron@propertyradar.com aaronnorris (Twitter) thenorrisgroup (Twitter) You can find me at https://peer2peerrealestate.com/ (https://peer2peerrealestate.com/) www.facebook.com/peer2peerrealestate https://www.linkedin.com/in/williemorales/ (https://www.linkedin.com/in/williemorales/) WilliamP2PRE (Twitter) Aaron's book recommendations The Big Nine- Amy Webb https://www.linkedin.com/learning/me The Future Is Faster Than You Think- Peter H Diamandis Thank you Aaron for being on today's Peer 2 Peer Real Estate Podcast **Peer 2 Peer Real Estate may be compensated and/or receive an affiliate commission if you buy something through our links, at no extra cost to you. Thanks to our Partners- Royal Legal Solutions & Lendency Loans For Residential Real Estate Investors Friends with a tendency to lend https://www.lendency.com/P2PRE (https://www.lendency.com/P2PRE) Worried about protecting your assets? Let Royal Legal Solutions help https://royallegalsolutions.com/P2PRE (https://royallegalsolutions.com/P2PRE) Please go to Apple Podcasts look for us at Peer 2 Peer Real Estate Podcasts, subscribe and leave a review Keep the momentum going, Good things will happen. Thank you and Stay safe. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy
About the guest: Brandy Runyan is a seasoned public affairs and communications professional with over 20 years of experience. Founder of prestigious Black Diamond PR & Sport Management Firm, LLC, Brandy manages a broad range of communications and public affairs issues for public and private sector clients in many fields, as well as celebrities, athletes and others within the entertainment industry. She has considerable experience in assembling and managing alliances to meet communications and public affairs objectives. Her current and past clients include celebrities, athletes, musicians, authors, as well as fortune 500 companies, leading industry associations, high-profile events, and not-for-profit organizations. Brandy has served on the executive board of directors for several non-profit organizations, heading up the PR & Marketing Divisions for Youth for Empowerment, the Dallas 9/11 Memorial StairClimb, the Association for Memorial Stair Climbs, and others. Brandy earned bachelor's degrees in business management & public relations, as well as a master's degree in sports administration. She was also given the prestigious nomination by her alma mater, Texas A&M University, to join Sigma Alpha Pi. She was inducted into the National Society of Leadership and Success in January of 2018. Brandy currently resides in Texas where she oversees her firm's local and global operations. Her philanthropic interests include Team Up Speak Up and The Concussion Legacy Foundation. In the episode: In this episode, Brandy Runyan reveals her secret to success – building strong client relationships. No matter the time of day, Brandy and her team are always ready to help their clients, even if that means having to leave the theater in the middle of a movie! Brandy's client relationships are so strong that she treats each one like family and attributes these connections to the success of her firm, Black Diamond PR and Sports Management. Her clients know that she will always have their back. Find out how she does it: 2:50 – Brandy describes how her career in PR was not planned. 4:21 – Brandy tells how she found her niche in sports PR. 7:01 – Brandy explains how sports PR is different from traditional PR. 8:24 – Brandy talks about how her client onboarding process teaches athletes how to interact with the media. 10:17 – Brandy shares what her agency does differently which makes them so successful. 15:18 – Brandy describes her favorite part of working in the PR industry. 16:06 – Brandy explains the hands-on approach she takes with her clients. 17:18 – Brandy talks about the importance of media monitoring for her clients. 19:46 – While social media has drastically impacted traditional PR, Brandy shares how traditional media is more effective for sports PR. 23:56 – Brandy shares some resources she uses and emphasizes the importance of lifelong learning. Quote “We train them exactly how to interact with the media, whether they're giving an on-field interview right after a game, a locker room interview or it's a sit-down, formal interview. Whatever it is, we walk them through that entire process.'” Brandy Runyan, CEO and founder of Black Diamond PR and Sports Management Firm Links: Black Diamond PR and Sports Management Firm: www.blackdiamondfirm.com Tampa Bay Buccaneers: https://www.buccaneers.com/ New England Patriots: https://www.patriots.com/ Public Relations Society of America (PRSA): https://www.prsa.org/ Activate the PR Maven® Flash Briefing on your Alexa Device. Join the PR Maven® Facebook group page. Looking to connect: Email: BRANDY@BLACKDIAMONDFIRM.COM LinkedIn: https://www.linkedin.com/in/brandyrunyan/
Unquestionably, I hear a lot of “the industry has to do better educating people about what we do”. Step 1 of that process is to educate yourself on the data and the issues. Lots of resources to do it but one of the ones I had never heard of before but am really glad I did is the Southern Gas Association who helps educate by linking people and ideas. I had the pleasure of chatting with Suzanne Ogle about the organization, the mission and how we do better advocating for the great mission many of us have: bringing clean energy, affordable energy to homes around America. I hope you enjoy. #hottakeoftheday Episode 78 w/Suzanne Ogle, SGA https://youtu.be/givOEmezsc0 Podcast Audio About Suzanne Suzanne Ogle, IRC, APR President & CEO Southern Gas Association Suzanne Ogle serves as Chief Executive Officer of SGA and President of GMRC. She has more than twenty-five years of experience in the oil and gas business. Over her professional career, Suzanne has designed and implemented sales, marketing, communication and leadership development strategies across oil and natural gas value chain at exploration and production, midstream and transmission and service companies. Suzanne is a member of the National Investor Relations Institute (NIRI), the Public Relations Society of America (PRSA) and the Women’s Energy Network. She earned the Accreditation in Public Relations credential from PRSA in 2009 and the Investor Relations Charter credential from NIRI in 2018. She holds an Advanced Marketing certificate from Southern Methodist University, both a Finance Management and a Business Analytics certificate from Cornell University and an Executive Leadership for Energy Professionals certificate from the University of Houston. She received a Master of Education in educational psychology and a Bachelor of Arts in business marketing from California Lutheran University. SGA GasIsKey assets and free webinars Videos https://www.youtube.com/watch?v=i_omINY5QOE&t=20s Natural Gas Innovation: Hydrogen Decarbonization Past, Present & Future, and How Natural Gas Makes It Possible SGA Ask an Executive: Space Travel SGA Ask an Executive: AI and 811 Natural Gas Is… Natural Gas The Case for Grid Reliability Without Natural Gas Natural Gas and Human Flourishing One Page Synopsis How Natural Gas is Helping Achieve Renewable Goals Featuring Anheuser-Busch and American Natural Gas How Digital Flare Mitigation Benefits the Environment and Oil and Gas Operators Social Media Assets Fun Facts Fun Facts Canva Template for user branding Did You Know? Energy Votes PDFs Natural Gas Human History & Future SGA Natural Gas Facts Talking Natural Gas in Your Community Natural Gas Sustainability Fact Sheet Natural Gas & Economic Impact Natural Gas Benefits Report (US Department of Energy)
Janet Falk is a communications professional with over 30 years of experience in-house and at public relations agencies. Janet advises attorneys at small law firms on Media Relations and Marketing Communications so they can: attract new clients, remain top of mind with prior clients, keep in touch with referral sources, help recruit associates, generate a news story about litigation that puts pressure on opposing counsel, and achieve business goals. For example, a press release announced a lawsuit had been filed one morning; that afternoon, a news story appeared in an online industry publication. Less than four hours later, defense counsel contacted the plaintiff’s attorney to discuss a settlement. Before launching Falk Communications and Research in 2009, she served as Media Relations Counsel for more than 350 attorneys in the Corporate & Securities, Private Equity, Financial Industry, Bankruptcy, Securities Litigation, and New York Commercial Litigation practice groups at Reed Smith LLP. Janet arranged for these attorneys to speak on timely legal and business issues with reporters at The New York Times, The Wall Street Journal, The New York Law Journal, CNBC and Time magazine, among other top-tier legal, business and trade media. These interviews led to quotes in front-page articles and other news stories, which generated new clients for the law firm, in some cases resulting in more than a million dollars in new business. Janet has published articles on Media Relations and Marketing in The New York Law Journal, The New Jersey Law Journal and Marketing the Law Firm. She is a frequent guest on podcasts about legal marketing. What you’ll learn about in this episode: ow Janet helps solo attorneys and small firms with their marketing and communications, and how law firms can benefit from partnering with public relations firms What reporters are looking for when they are seeking sources, and how a PR firm can help you get your name out as a professional that reporters can trust How to build a media profile that offers reporters all the information they need to confirm your status as a professional How the official public relations trade association, the Public Relations Society of America (PRSA), defines public relations How Janet helps lawyers clarify the message they want to communicate and then helps them find opportunities to spread that message through the right platforms How Janet’s public relations efforts benefitted a client through a sexual harassment case by creating intense pressure and encouraging the other party to settle quickly Why Janet believes that any publicity isn’t always good publicity for lawyers and their clients, and what options and tools are available for creating press releases What steps firms should take to clean up a bad PR situation, and how the secret is to focus on the three R’s: regret, recompense, and reform How to avoid appearing guilty when talking to a reporter, and why “no comment” is never the right answer to a tough question How to connect with Janet to request a free 30-minute consultation and sign up for her free monthly newsletter Resources: Sample Attorney Executive Media Profile for Reporters & FREE 30 Minute Consult Website: www.JanetLFalk.com Website: www.JanetLFalk.com/newsletters LinkedIn: www.linkedin.com/in/janetlfalk/ LinkedIn: www.linkedin.com/company/falk-communications-and-research/ Facebook: www.facebook.com/falkcomms/ Twitter: @JanetLFalk Additional Resources: 3 Barriers to Law Firm Growth and How to Overcome Them: https://pilmma.kartra.com/page/3-barriers-on-demand-registration PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/ PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma
Overview The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR,digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today's special guest is Ron Culp, PRAD Professional in Residence, Instructor and Professional Director, Graduate Professional Program Director - Public Relations and Advertising at DePaul. About Our Guest Prior to joining DePaul and becoming an independent public relations consultant, Ron Culp held senior public relations positions at four Fortune 500 corporations and two major agencies. Ron's career spans a broad range of communications responsibilities in government and industry sectors including business-to-business, consumer products, pharmaceutical and retailing. Ron's two agency stints include being partner and managing director of Ketchum's Midwest offices and head of the agency's North American Corporate Practice. Prior to Ketchum, he opened and served as managing director of the Chicago office of Sard Verbinnen and Company, a leading financial communications firm. Previously, Ron was a corporate officer and senior vice president, public relations and government affairs, at Sears. During his Sears career, Ron managed internal and external communications, marketing public relations support, state and federal government affairs, community relations and the Sears-Roebuck Foundation. Earlier in his corporate career, he held senior communications positions at Sara Lee Corporation, Pitney Bowes and Eli Lilly. Following graduation from Indiana State, Ron began his career as a reporter for The Columbus (Ind.) Republic before moving to the New York State Assembly where he served as director of member services (the public relations support unit) under both Republican and Democratic administrations. Ron is active in several civic organizations including the Economic Club of Chicago where he is a former board member and past vice chair. Culp serves on the board of Gilda's Club Chicago, Public Relations Museum and Library, PRSA Foundation, Indiana State Foundation and the Plank Center for Leadership in Public Relations, which he also chaired for five years. He was listed in Crain's "Who in Chicago Business" from 2009 to 2017. Culp is the only individual to receive both the Distinguished Service Award and the Hall of Fame Award from the Arthur W. Page Society, which is comprised of senior communication professionals, agency heads and leading academics. In 2011 he was honored with the John W. Hill Award by the New York Chapter of Public Relations Society of America (PRSA), and a year later he received the PR Professional of the Year from the Chicago chapter of PRSA. He also is featured in the PRSSA book, “Legacies from Legends in Public Relations” (2007) and was named to the PR News Hall of Fame in 2008. In 2012, Ron received the David Ferguson Award for Outstanding Contributions to Public Relations Education by a Practitioner, and in 2017 he received PRSA's Gold Anvil, the organization's lifetime achievement award. Ron and his DePaul colleague Matt Ragas are co-authors of a business basics book for PR professionals entitled “Business Essentials for Strategic Communicators” (Palgrave Macmillan, 2014) and they jointly edited "Mastering Business for Strategic Communicators" (Emerald, 2018). Also in 2018, Ron compiled and edited an eBook entitled, "The New Rules of Crisis Management." Ron and his wife, Sandra, fund a scholarship at their alma mater, Indiana State, for first-generation college students. In addition, Ron sponsors an annual PRSSA scholarship for student mentors. Visit Ron's career blog, Culpwrit,
Naomi Garrick is an Author, International Speaker and Personal Branding Coach that helps individuals, entrepreneurs, corporate executives and CEO's to discover, define and develop their unique personal brand in order to effectively communicate their expertise and stand out in their craft or industry. She is also the founder of Garrick Communications – a boutique PR agency and a Certified Reputation Champion by the Public Relations Society of America (PRSA) with over 16 years of experience in Public Relations & Marketing, working with over 100 brands and individuals and Co- Founder of EMERGE personal development summit and workshops. Naomi is passionate about helping people to see the greatness that sometimes they cannot see within themselves by helping individuals to identify or re-invent their unique personal brand in order to stand out in a noisy world. ________________________ To connect with Naomi LinkedIn: https://www.linkedin.com/in/naomigarrick/ Web: https://www.iamnaomigarrick.com/ _________________________ Join the THIS WOMAN CAN Community : https://thiswomancan.coach _________________________ Thinking of moving ahead in your career? Applications for the Purpose, Power and Presence - Women's Leadership Program are now open. * It's THE program for female game changers, designed and led by an experienced female CEO! Specially developed to help women build their leadership capability and presence, develop their strategic thinking, enhance professional influence and harness their skill set. * Designed so you can test boundaries and hone your natural skill sets, while being provided with structure and support in a collaborative process. * Plus the support of a community of other women who are also focused on driving their leadership destiny. Want to know more? Head over to https://janicesutherland.com/purpose-power-presence ___________________________ Get This Woman Can - The book! - https://amzn.to/2VMNl59r ___________________________ Need career and leadership support? See how my programs can help -https://janicesutherland.com/coaching-packages LINKEDIN: https:www.linkedin.com/in/iamjanicesutherland FACEBOOK: https://www.facebook.com/iamjanicesutherland INSTAGRAM: https://www.instagram.com/iamjanicesutherland/ TWITTER: https://twitter.com/This_Woman_Can
In this episode of "Making Waves at C-Level" (formerly "Cool Things Entrepreneurs Do") Thom Singer sits down for a chat with his friend Bill Leake from Apogee Results. In this interview Bill shares his journey from consulting, to software, to being the CEO of a firm that helps clients get found. Along the way they talk about why executives should be engaged in their communities, and how to network up and down and across career levels. About Bill Leake Investor, CEO, and Company Advisor Bill Leake draws on a deep expertise in both business and marketing to help increase revenues across a wide range of industries. He has been involved in driving provable revenues through digital marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet. As CEO and founder of Apogee Results, he has guided the company from inception to its current position as the pre-eminent digital marketing consultancy in Texas, and has helped grow more Inc. 500 winners and Internet Retailer 500 outfits than anyone else in the industry. Bill is a sought after speaker in the online marketing sector, having been featured at ad:tech, Search Engine Strategies (SES), MarketingProfs, Search Marketing Expo (SMX), Online Marketing Summit (OMS), Integrated Marketing Summit (IMS), the Public Relations Society of America (PRSA), the Direct Marketing Association (DMA), South by Southwest Interactive (SXSWi), and others. Bill also serves on the board of the Paid Search Association (PSA), as president of the Austin Interactive Marketing Association, and co-authored the Wiley top-seller “Complete B2B Online Marketing.” Bill received an MBA w/ honors from the University of Texas at Austin and his B.A. from Yale University. About Apogee Results Apogee Results is a nationally ranked and recognized Digital Marketing company, providing professional services across multiple online marketing disciplines. As an independent marketing services agency, they recruit top talent in the areas of Search Engine Optimization, Pay Per Click advertising, social media, website effectiveness, quantitative research and web analytics. Apogee Results works closely to help marketing teams succeed through client collaboration, intense focus on bottom-of-the-funnel metrics, and in-depth industry expertise. For over 15 years Apogee Results principals have helped clients take their marketing programs to higher levels of performance and effectiveness and generate significant returns on their investments. They are passionate about the clients’ success, and it shows. On average, Apogee Results helps clients achieve 300%+ ROI, routinely receive Net Promoter Scores (NPS) of 9 and above from our clients and obtain the bulk of their clients as referrals from existing clients. They listen and give clients what they want AND need. They know that every client’s goals are different, and pay attention to make sure everyone is on the same page. Apogee Results is an extension of your team. They work with the understanding that teamwork is the best way to reach a goal. In short: they are here to help. They are not happy until they bring you provable success and you are excited about being a reference. Their service delivery model takes a holistic approach towards integrated online marketing, utilizing our proprietary methodologies and technologies in order to take a deep look at your campaign and develop an online marketing strategy. Most importantly: They get results. https://thomsinger.com/podcast/apogee-results
Naomi Garrick is an author, International Speaker and Personal Branding Coach that helps individuals, entrepreneurs, corporate executives and CEO’s to discover and develop their unique personal brand in order to effectively communicate their expertise and standout in their craft or industry. She is also the founder of Garrick Communications – a boutique PR agency and a Certified Reputation Champion by the Public Relations Society of America (PRSA) with over 16 years of experience in Public Relations & Marketing, working with over 100 brands and individuals and Co-Founder of EMERGE personal development summit and workshops. Naomi is passionate about helping people to see the greatness that sometimes they cannot see within themselves by helping individuals to identify or re-invent their unique personal brand in order to stand out in a noisy world. Questions Could you share with us a little bit about your journey, how it is that you got to where you are today? What are maybe two or three things that you think a company can do to ensure that they maintain a strong brand especially in this time that we're operating in? In a case where let us say the story got ahead of you and you were not able to do any damage control, what are some of the things that you think an organization should do in order to recover their reputation? Because one of your R's in your book is reputation. So how would you told you manage that reputation if you realize that it's becoming tarnished and people are saying negative things? Can you tell us how do you stay motivated everyday? Could you share with us one online resource, tool, website or app that you absolutely cannot live without in your business? Could you share with us maybe two or three books that have had the biggest impact on you? What’s one thing that’s going on in your life right now that you’re really excited about – either something that you’re working on to develop yourself or your people? Where can our listeners find you online? What is one quote or saying that during times of adversity or stress or any form of obstacle that you maybe faced with, you tend to draw on this quote or saying because it kind of helps to keep you refocused or get you refocus so that you can achieve your goal or get your mind set to on what you need to achieve? Highlights You are the P.R. chief, personal branding coach, so many different titles and themes that go according to your name. Can you share with us a little bit about that? And then we'll dive right into how we can dovetail locked into customer experience. Naomi shared that it's funny because a lot of people now know her as the PR chick, but she wasn't always known as the PR chick, she actually studied Hotel and Tourism Management because she thought at the time that that's what she really wanted to do. And that's also because at that age where you're deciding what you want to do in University, she wasn't quite sure. But her best friend was studying Tourism, she was going to study Tourism Management and people said that she (Naomi) had the personality for the hospitality industry, and that's why she jumped into that space. But even after completing for year 3, she always ended up working in the marketing or sales side of the hospitality industry, but after being in that space for about two and a half years, she realized a couple of things about herself. One, she really missed being around her family. Two, working in the hospitality industry is really a 24-hour industry, especially if you live on property at the hotel, which she did in Negril. And so, she came back to Kingston not really quite sure what she wanted to do next. And luckily, she had the opportunity to meet with a gentleman in Jamaica Kimani Robinson, who had just launched RETV, which was Reggae Entertainment Television, which was really like the B.E.T. of the Caribbean, she would say, or MTV. And after speaking with her, he offered her an opportunity to be a Sales and Marketing Coordinator, which then led to Sales and Marketing Manager for almost 5 years. And it was during that stint with the company, someone else had approached her about doing some publicity work for an upcoming dancehall artist. And she was a little bit confused at the fact that he would ask her to do that because she really didn't do a lot of PR for RETV, it was more of the marketing and sales side. But he was so convinced that she was the person for this role. And so she said, “Okay, I'll try.” And she remembered walking to the nearest bookstore and getting all the books that she could find about being a publicist, and public relations, because she knew some of the basics but she really didn't know that much about the space. And she realized when she started and she did her first press release, that because relationships is such a big driving force for her, she had really built these amazing relationships with the people behind the scenes, like the key decision makers in the media, the editors, the directors, the producers, the writers, the people that actually determine what we see, hear and read in the media. And they saw her as a very credible source of information, and she had really good writing skills. She actually thinks that if she didn't study hospitality, she would have become a literature teacher. And so, that's where she started doing PR work really for entertainers, the artists, upcoming artists, established artists. And she did that for a period of maybe about a year and a half while she was still at RETV. And then she became pregnant with her son in 2005. And at that point, it's like her brain does this shift. And she was just like, “I actually don't think this is the right space for me right now,” because being in the entertainment space, it required being out a lot at different types of events, at different types of hours, in the morning and in the night. And she still went back to that original thought of wanting stability and flexibility to spend real quality time with her family and being in that position, she wouldn't be able to do that. And so, again, she started trying to figure out what's next for her. And even doing the PR work was great, but working with entertainers would put her in that space of entertainment, which wasn't very stable for her at the time. And so another opportunity came up where a new hotel was opening in Kingston, a boutique hotel. And as much as she thought she didn't want to go back into hospitality, there was an opportunity for the role of Corporate Communications Manager. And she didn't have corporate communications experience, but she had hospitality experience and she had PR and media experience. And so, she went ahead and she did the interview and she got the interview on the spot. But very quickly, after about three months, again, she realized that hospitality really is not for her. She actually really loves this PR thing, especially because now, she had the opportunity to work in the lifestyle side of PR, which she really, really loves. And so, she made a very hard decision to just start her own company, Garrick Communications and to just go headfirst into entrepreneurship without the savings, without a plan, really. But she knew that she didn't want to work for anyone ever again. And so, she started her company really with just her, her BlackBerry, a camera and a laptop, no office. And luckily, again, because of relationships, one of the media houses in Jamaica heard that she had started this journey on her own and offered to do a feature or story about her, which ended up being the cover story for that publication and that's what led to her first client. They celebrated their 10th anniversary last year and they've never advertised their business. It has really just been through referrals, recommendations. And of course, their results as well and relationships, which is as she said before, is a massive driving force. Three years ago, she started this new journey into personal branding and personal brand coaching, and that came out of being a part of an accelerator program for entrepreneurs. And one of the things that their coach had suggested was finding a way to make this nocturnal revenue or revenue in your sleep by putting in the effort one time. And the example she gave was a book. She first start writing about PR and PR storytelling, but it just wasn't grabbing her and she couldn't get past chapter one, and then literally, she remembers watching something about using your experience and your skills to offer value and to serve others. And she woke up the following morning like at about 3:00 am and she just had this idea that she had to write about personal branding, which is her personal journey to this point, because even without the degree, it was the other skill set or the other not so tangible things that really helped to propel her career over the last 15 to17 years. And so, she just started thinking about some of the steps that she took and she created a workbook. And now 3 years after that, she has 3 books, she’s a speaker, she’s a coach, she does workshops. She just launched an online course and she’s really stepping into this role of personal branding coach because as much as she loves PR and she loves her agents and she loves her clients, she gets so much fulfillment from what she does right now by really helping individuals to see the greatness within themselves that sometimes they just don't see and then how best to communicate it to their ideal audience. Me: Awesome. Brilliant. So really, really an amazing, a fantastic journey. And you touched on something that basically dovetails into what we're all about in this program. And it was actually highlighted in a webinar that I did this morning with some customer service experts globally. One of the things one of the speakers said was people who are hired for social channels must have certain skill sets that may not have existed before. And you touched them both. They must be good writers and they must have public relation training. They are the voice of the company. So writing and PR training and I mean, you said it. You said it not in the template of a training that you would have gone to or something you learned in school. But basically because these are skills that you would have had naturally, as well as develop through the different experiences that you had that now materialize into a way that you can give back and help others. Me: Branding is a great buzzword. I see it on the internet all the time. And you can look at branding from different aspects. You have a corporate brand and you have personal brand. Now, a client’s experience with a brand is very, very important. And it can make or break your business. We've seen a lot of negative news floating around recently, both locally and internationally when companies are not responsive, when they delete comments off of their social media pages, when they don't try to do things in a way that helps to enhance the customer's experience. So could you give us maybe two or three things that companies need to be doing if they're not doing it already? Naomi shared that the first thing she would say is that every single member or employee of a company is actually the brand manager for that company. Every single person plays a role because every contact point that we have with a member of an organization or a company or a brand, can actually make or break our relationship or our experience or our views about that company or brand. so, she would tell her clients that even the first person that you meet which sometimes is the security guard at an establishment, especially here in Jamaica. Sometimes just the way they greet you can throw off your entire mood as you are getting prepared for a meeting with someone in that organization, or it can completely lift your spirits. And you end up having a super successful meeting just because your energy levels have changed just because of a very short one to two minute interaction and engagement, your employees actually become the spokespeople for your company, because when there is a crisis, a lot of times they are going to say, “Hey, let me pick up the phone and speak to my friend or this person that I know works at this organization.” And so, communication to her would be also extremely key. And you start as a company first with your internal customers, which are your employees, because a lot of times when there's a crisis, sometimes your employees are hearing about it for the first time in the news or on Twitter. that should not be the case, because if someone asks them, they should be able to have some kind of response that has been discussed with the company. So, they also know what to say if they are approached by just a friend, by an individual or by a client or by the media, because we all become these media/brand managers for that company as well. Another thing that she would say, because you said two to three, is transparency because now we live in this digital world where we can find information about everybody and information is shared so quickly. So, you want to ensure that if there is some kind of crisis, that one, you are ahead of that story, even if you don't have a complete response yet, it's important to just acknowledge, use the same channels that the story came out. So, if something came out about your brand or our company on Twitter, that's where you need to respond first and then you can use your other channels to respond. And that's why so many companies now post press releases through their social media channels first before even sharing with the media so that individuals know that this is what we had to say about this particular incident, this is our stance and we will continue to update you as we get more information. So it's very important to lead the story instead of you trying to play catch up now. And to address things that may not even have been real or related but it's just because you've allowed the media or you've allowed individuals to create the story because you're not being a part of the storytelling process. And so, timeliness, she thinks would be the last thing. Have to respond in a timely manner, we can't be taking 24 hours or two days or a week to respond to something, even if it's not a crisis. And as she said, if you don't have the full answer yet, say that, say….. “This is a situation; this is what we know right now, we are addressing this and we will have an update for you within 24 hours or in the next two hours or continue to follow us on our social media platforms for the latest updates on this situation.” And she thinks that's where we go wrong a lot of the times is we don't respond immediately. And then we end up with that “No comment” thing, which she thinks is like the worst thing ever. So when you say no comment, it's kind of like people feel that you're hiding something or like you are actually in the wrong. And then they create their own stories, which is not what you want. Me: So your first was communication. Second was transparency and third was timeliness. Naomi reiterates that the first one is really just acknowledging that we're all managers for whatever company or brand that we work for. We all have a responsibility to carry the correct message, which would lead then to communication. Me: So it's very important for us to focus on all these areas to ensure that our customer experience is one in which is positive. Everybody's looking for the same thing, customer loyalty, customer retention, positive word of mouth advertising, testimonials. And unfortunately, even though there are opportunities for you to pay for some of these things, if it's done organically and it's being done from a place of authenticity, your customers are really your best marketing tool. Naomi shared that one; she would say that personal branding is really your reputation. But they use this new buzzword. But it's not. It is your reputation. And as you said your reputation matters so much more so even now. She likes to quote Warren Buffett where he says, “It takes 20 years to build a reputation and only 5 minutes to ruin it.” And if we think about that, we do things differently. But in this digital world, you can ruin a reputation in seconds with a tweet, a screenshot, a voice note, a video, it can go viral. But the great thing is that that viral-ness can also help us to correct a situation. So, we have a great opportunity with social media platforms to really get our message out there in a very quick way. So, yes, maybe we missed the original mark and we were behind with responding to a crisis or there really was something that we were involved with that left a not such a pleasant taste with our loyal fans or our customers. And that's why it goes back to those tips that she had recommended earlier, that timeliness of response and being authentic and genuine with your audience and your customers. And so, she would recommend, and even not just doing a static press release, but doing a video, letting them see you, feel your emotions to show that you care and you actually took the time to sit down and do this, you the CEO and owner of the company, not your corporate communications manager, not your director of public relations, but you the person, because she honestly believe with leadership, when things go right for the company, it's the leader of the company, when things go wrong with the company, it’s the leader of the company. And so, that's a time when a leader really needs to step up to the plate and get in front of those cameras and really share what is really happening. Show empathy and show that you care especially if you are in the wrong and you know you are in the wrong. Apologize, acknowledge the situation. Apologize for it; these are the steps we're taking to make sure this never happens again. And this is what we're doing with our team to ensure that we have things in place to mitigate a situation like this in the future. So it's almost like you let them in to become a part of the process and you can even open it up to say, “If you have any ideas that you believe would be helpful to us during this time, please don't hesitate to email me directly.” And you give them your personal email address so that they can contact, they can reach out to you and you respond to them. That’s how you retain that loyalty from those customers, those raving fans that you had that were your ideal audience, because they are the ones now that will speak to this new experience you know, “I'm starting to have second thoughts about this company because this happened. But then when I got this email with this letter from the owner of the company and he asked for our opinion and our help. It made me feel good and it felt like this was a brand that I still want to support.” Me: Agreed. Brilliant. Excellent answer, Naomi. And I think many of our listeners that listen to the podcast have small businesses. Some of them are part of large entities as well, play very significant roles. And so reputation is very important, especially during this time. As you said, empathy is so, so critical. And I like the fact that you said that they put themselves out there and put their own e-mail or contact number so that the client can actually reach in touch with them. It shows that they're making themselves a part of the solution. So it's not them trying to fix it, the team trying to fix it. But I am a part of the solution as well, and I'm committed to it. And I'm here to hold your hand and walk you through it to make sure that we both come out on the positive end of this. So I really, really love that response. Naomi shared that at the end of the day, we just want to connect. We're all human beings and we crave connection, significance. And she speaks about this all the time that, Tony Robbins says that, “People are not in the business of buying goods and services, they're in the business of feeling and connection and emotion.” And so that's what draws us to our brand or company more than the actual product or the cost of the product or even the service that you provide. But it's the experience that you create with different people when they meet with you or they engage with your product or they engage with your team. Me: And they buy you before they buy a product or service. So it's important for you to ensure that you are being very genuine about whatever you're doing because people can pick up if you're being fake. It comes over in a tone of voice, your body language, how you respond, as you said, you send somebody a message and you say to yourself, “But I know they got the message. I know they saw the message. They've been in this application for quite a few times after I've sent a message and they haven't even acknowledged that they got the message to give a response.” People pay attention to those things. Naomi shared that of course, because she celebrated Brand Day last week on her birthday. She has gotten so many emails, messages, everything. And so like she’s just using this week to start going through. And she noticed that a colleague of hers had sent her an email probably on Saturday, today's Friday. She had not responded yet because she’s still going through but what she did was let me (Naomi) send her a quick WhatsApp just to let her know that she sees her email, and she will respond by end of day to day. And she responded right away saying, “I was starting to wonder what was happening. So I really appreciate the fact that you sent me this message.” So sometimes it's as simple as that. And people don't know what you're going through, so they just can't assume that, it's because she’s trying to respond to everybody's email. They may think that she just doesn’t have the time to respond to them or you don't care. And she cares about everybody because everybody that she interacts with, she wants to create a positive experience with them, even if it's not to buy a product or service because it's her. And so when she responded, she knew she was doing the right thing, your gut tells you something. She flags things in her email that she hasn’t read yet. And she saw the purple flag, and she’s like, she’s going to message her right now so that she knows that she didn’t just see her email and not respond. Me: It really goes a very far way and it's always the little things. It's always the little thing that goes a far way. Naomi shared that she doesn’t stay motivated every day that would absolutely be the most honest answer, especially during right, right now. There are some days where she still doesn't have the energy to do anything. She thanks God that she has a child and that's what actually gets her out of bed some mornings. So, he is a big motivator for her. But also she leans into a couple of things when she needs motivation. So, her morning routine, it helps a lot with that because she starts off using intention cards to just set her intention for the morning. She gets up early every morning and she just needs the quiet time to really sit down and not really do any work. But she’ll listen to a podcast like maybe this (Navigating the Customer Experience) podcast. She listens to a podcast or listens to a positive meditation or something just to start the day right with a great cup of coffee. That's very important to her to set the tone but also her tribe is very, very important to her. And she has different types of tribes. She has tribe of girlfriends where it’s just her close friends from high school. But she also has a tribe of entrepreneurial women. Women in business who she would lean to during a time like this, because we are going through a similar experience together and just sitting down and talking to each other. We get to share ideas, share experiences, you know it's not you alone and we're always motivating and encouraging each other. So that is very, very important to her. And her colleagues and her, Rochelle and Catherine, they talk about your circle of genius all the time. Who do you let into that space? One of the things that she also do for her motivation is, she’s not on social media very often, so she’s on it very purposefully because she don't want to come across maybe a post or something that's shared that maybe gives her a sense of anxiety, because sometimes she’ll go online and she’ll see other people in her field of knowledge sharing and doing the most. They're doing all these amazing things every single day. And for her, she gets a little bit anxious because then she starts thinking, “Am I not doing enough? Why am I not doing all these things?” And so, actually, one of the purposeful things she started doing was actually muting some of her friends, some of the people that she follows so that she’s not bombarded with that as she gets up in the morning. And so, she really goes online when she’s ready to share or to respond to queries or questions that are on her pages. And so she has had to create those social media boundaries for herself to keep her own motivation up. And the last thing is that she reads a lot. So, she’s always reading and learning from other people's experiences. So that really helps to keep her motivation up for sure. When asked about an online resource that she cannot live without in her business, Naomi shared that that's Canva. So she doesn't have graphic design skills. She comes from a very creative family but that gene skipped her. Canva allows her to be a graphic designer. So she uses Canva for everything, for her social media posts, for her e-books, for her on boarding emails to her coaching clients, for her proposals, for her backdrops. She just saw today that you can customize your Zoom backdrops using Canva, they have a template for that now. So, it is what she uses to do all of her branding. So, she usually has someone create a really great piece of branding for her in the form of a logo and then she just utilizes the brand colours to now use Canva to create her own content, that she can use on all her digital media pages, her website, YouTube channels. And just for promotional material for her business or just basic information and creating content. Canva is her go to, it’s free and if you pay for the pro version, she believes it's like US $12.00 a month, it's worth it. When asked about books that have had the biggest impact, Naomi shared that there's so many. But her two favorite, favorite, favorite books are The Alchemist by Paulo Coelho. And that's really just about tapping into your purpose and really just understanding that your journey makes you who you are. And that's how you develop your personal legend by just starting with you. So, she loves that and she listens to Audibles as well. And she read the physical book, but she also listen to the audible sometimes when she needs just a little bit of motivation. And then the second one is the Year of Yes: How to Dance It Out, Stand In the Sun and Be Your Own Person by Shonda Rhimes, because that book literally changed her life in 2017 and that's really a book about starting to say yes to everything. The things that scare you the most because they lead to so many opportunities for your life. And so Shonda shares her story about how one Thanksgiving her sister was saying that she doesn't say yes to anything. And for example, at that time she hired a publicist and his job was to tell people that she can't attend an event or she can't speak at an event because she just would not do those things. And then, so her first real big speaking event was a graduation ceremony, that clip is still on YouTube because it's her most powerful thing to date. And speaking engagement and that just led her to so many opportunities to speak, to lose weight, to do all the things she was scared to do really. And it has transformed her life. And so for her (Naomi), 2017 became her year of yes and that's when her life also changed in a very positive way. And then she would also say any book by Tim Ferriss, if you're a business person, is great. The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich is amazing, now is a great time actually to be reading that book because we're all kind of living in this four hour workweek life right now with this pandemic. And he shows you how to do it the right way. But he also has these two big books, Tribe of Mentors: Short Life Advice from the Best in the World by Timothy Ferriss, that’s amazing and he has another one – Tools of Titans by Tim Ferris. They are two massive books and what it is, is a collection of tips, tools, books, all kinds of information from hundreds of people, whether it’s authors, celebrities, cooks, athletes, all kinds of individuals just sharing tips on their morning routine, lessons learnt, favourite book to give away and it’s just like this massive book of awesomeness. Me: Great resources, some parts of it must resonate with you and helped to advance you in some ways. Naomi stated that somethings you never thought about until you read it, so it’s really great. Naomi stated that she will share two things, one, during this time she has discovered that she is an expert banana bread baker. She started baking banana bread literally on a weekly basis and she just bakes them to give away to people actually. So, she has been on Amazon a little bit too much during this time but she bought these little mini baking tins so now when she does a batch, she can actually do 5 small mini banana breads and she keeps 1 for her house and then give away the rest to her friends or her neighbours. And it just makes her feel good, her son is annoyed with her because he thinks she should sell them but that’s not why she bakes them. It’s actually one of her coping mechanisms during this time, it just puts her in a different place and she just loves when people calls her back to say how delicious the banana bread was. Banana bread chronicles. And then also, she finally launched her online course on Building a Personal Brand and it’s something she should have done 2 years ago but she never had the time. And so, she has taken this time to finally sit down and build the courses, it’s 18 modules with coaching videos and work sheets and she’s really excited about it and the feedback she has been getting from individuals that signed up for the course last week has been so great. And she loves that she can actually see their progress in the course and the respond to them in real time if they have any challenges. So, she really proud of that, it’s 2 years in the making and COVID forced her to buckle down and launch it and she is really excited about it. Naomi shared listeners can find her at – www.iamnaomigarrick.com LinkedIn – Naomi Garrick Instagram - @naomigarrick @theprchick Naomi shared that her favourite quote and she speaks about it all the time is, “The journey is the reward.” It’s a Chinese proverb and really it just reminds us that everything that has happened in our lives, the good things and the bad things, the things that we don’t like, the things that we don’t want to acknowledge and accept, are actually the things that makes us this person that we are today. And without those experiences, we wouldn’t be who we are in this moment. And so, a lot of times, we get very flustered thinking about the future and we get anxiety and we don’t know what’s next or we haven’t achieved the goals that we wanted in our lives right now without remembering to look back at all the things that got us to this point. And yes, COVID-19 is one big challenge and we’re in a pandemic, but you can think back, every individual must have had something in their life that happened, some kind of challenge that they were able to overcome. And so, it just reminds you that we will get over this, when, she’s not sure but there are lessons to be learned during this time, find the lessons in the journey and then accept that this is just making you the person you are meant to become. Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners Links The Alchemist by Paulo Coelho Year of Yes: How to Dance It Out, Stand In the Sun and Be Your Own Person by Shonda Rhimes The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich by Timothy Ferriss Tribe of Mentors: Short Life Advice from the Best in the World by Timothy Ferriss PR Chick’s Guide : 8 Steps to Building Your Personal Brand Workbook PR Chick’s Mini Guide : 8 Steps to Building Your Personal Brand Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC’s of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!
Power of Story - "Misty Blue Media"Misty Starks is CEO of Misty Blue Media and of 3B Resources Group Public Relations, which is named one of the top PR firms in Houston. Misty has served as a communications and marketing consultant for Fortune Global 500 energy companies and industry leaders in education and human resources. Prior to her work in corporate America, Misty was a producer for the internationally syndicated television program, Judge Alex. She was also a Web producer for Black Entertainment Television (BET), where she created digital content for the network's flagship shows. Misty has served as a television news writer and producer at KRIV-TV in Houston and at New York 1 News in New York City. Her written work has appeared in various publications in print and online including Ebony magazine, The Huffington Post, Essence magazine, and others, as well as in national commercials for television and radio. Misty is the recipient of various awards for communications excellence including accolades from the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), and the American Marketing Association (AMA). In 2018, she received a Certificate of Recognition from the office of Mayor Sylvester Turner. She was also awarded the inaugural Brilliance Maker Award from WBEA; the Choice Award for service from the Houston Minority Business Development Agency; the Entrepreneur Leadership Award from Houston Power Professionals Network; and the Power 25 Houston Award from Walker's Legacy, among others. She has been featured and quoted by various media outlets including American Express Open Forum, Fox News, Houston Business Journal and others.A staunch supporter of small business, Misty serves on the Board of Directors of the Houston West Chamber of Commerce. She is also a board member of Imagine Excellence, Inc., a nonprofit organization focused on leadership, scholarship, and mentorship among youth. Misty is the founder and president of the Black Public Relations Society – Houston Chapter, a member of the Public Relations Society of America and a member of the National Association of Black Journalists.A native of New Orleans, Louisiana, Misty holds a Bachelor of Arts degree in communications from Howard University in Washington, D.C., and a Master of Liberal Arts degree in communications from the University of St. Thomas in Houston, TX. During her leisure time, she enjoys traveling, live music, and reading.Don't Miss This Episode…“This Is The Year For Your New Book”
How we communicate will set the tone for how we lead through this crisis and set the stage for how we lead AFTER the crisis, in the world of the new normal. Relationships with ALL stakeholders are critical to our success and how we navigate the complex world of communication right now during the crisis will either cement those relationships to build a strong foundation for the future or destroy them. This is an opportunity to galvanize the team, the business and maybe even the industry. Communication is one of the key traits of authentic leadership and in this episode, we look to an industry veteran in the field to help us understand and explore this topic. Meet Jim Bianchi, President, Bianchi Public Relations, with more than 35 years of experience on both the corporate and agency sides, Jim is a senior, hands-on PR professional directing Bianchi Public Relations, a Detroit area firm recognized nationally for its expertise in working with automotive and technology suppliers. Jim’s firm has been named among the “Best of Michigan Business” and one of "101 Best & Brightest Companies” in Metro Detroit … and has been ranked by PR industry journals as the largest independent PR firm based in Detroit and one of the top technology PR firms in the U.S. Inducted into the PRSA Detroit Hall of Fame in 2012 for his contributions to the PR industry, Jim was also named the first recipient of Wayne State University Department of Communication’s Alumni Achievement Award in 2003. And around Detroit, Jim is often called “the dean of auto supplier PR.” Jim received a Bachelor of Arts degree in journalism from Wayne State University in Detroit and is accredited in public relations by the Public Relations Society of America (PRSA), Jim is a member of the Automotive Press Association, the Automotive Public Relations Council, the Detroit Chapter of PRSA, the Detroit Regional Chamber of Commerce, the Troy Chamber of Commerce and the Marketing & Sales Executives of Detroit. He is also an affiliate member of the Society of Automotive Engineers and has served as a judge for the International Automotive Media Competition awards. https://www.bianchipr.com/ https://www.linkedin.com/in/jbianchi/ 02:36 Jim’s story 04:25 Emotional turmoil / bring calm 08:57 Global impact 12:51 Audio, video & written 14:50 Authenticity 15:42 The Trump / Cuomo comparison 19:43 Employee engagement / after the crisis 23:02 The supply chain impact /dealing with all stakeholders 36:12 Management by talking around 38:35 People will remember how you make them feel
(https://www.theh2duo.com/wp-content/uploads/2020/03/water-in-real-life-raftelis-covid19.png) Samantha Villegas is a senior consultant with Raftelis, with more than 25 years of experience conducting public outreach for public works, in the areas of water, energy, and recycling. Samantha has assisted municipalities, water, and wastewater utilities with outreach, branding, reputation and crisis management, as well as the execution of communications strategies to ensure positive positioning for rate increases, acquisitions, capital projects, and change management. Sam served in a lead communications role for both a public water utility and a large, investor-owned utility. She has helped develop a number of guidance docs fir the sector, including ones on lead communication, Legionella communication, and the CCR. Sam has previously presented at Catalyst, ACE, Virginia AWWA’s JAM conference, and SWANA’s Waste Expo. Sam has been actively involved in the American Water Works Association (AWWA), where she served on the Public Affairs Council, and in the Public Relations Society of America (PRSA), where she was the National Capital Chapter president and now serves on PRSA’s National Board of Directors. Sam holds a master’s degree in environmental policy and is accredited by PRSA. Top Takeaways Build trust by ensuring you keep these four factors in mind in your messaging: frequency, transparency, consistency, and honesty. Reframe the bottled water message. Don't use the same language about why tap is better than bottled. Talk about how using tap keeps bottled water available for true water emergencies. Give your digital audience the call to action to share information with community members that may not have access to digital information. Check out the PRSA infodemic infographic (http://prsay.prsa.org/2020/03/16/how-communicators-can-help-inform-the-public-during-the-covid-19-crisis/?spMailingID=32008853&spUserID=MzAyODk2MzEzMjI4S0&spJobID=1664151757&spReportId=MTY2NDE1MTc1NwS2) . Rogue Water will also have an infographic available about the CAP method from the Vincent Covello Risk Communication Center. Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher. This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes. Give us some love on Twitter or Instagram and tag us @roguewaterlab or by using #WaterInRealLifePodcast If you know someone you think would benefit, please spread the word by using the share buttons on this page. Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.”
In this special episode, it's a break from format in response to unfolding developments in the COVID-19 outbreak. As a veteran crisis manager, Tim recently wrote a blog post on how to reduce panic and fear in the wake of recent events. The post has been broadly picked up and shared in the public relations and communications industries. In this episode, Tim shares that content with you in the hopes it can help you become a calming force for those around you. https://traffic.libsyn.com/shapingopinion/Reduce_Fear_and_Panic_auphonic.mp3 Link to Tim's Full Blog Post CDC Web Site World Health Organization About Tim O'Brien Tim O'Brien is an accredited communications strategist and consultant, advising clients from Fortune 100 companies to associations, start-ups and nonprofits. He has provided service to clients across every major sector and has seen programs from conceptualization through planning. He has worked extensively in crisis communications, issues management, professional services marketing, writing and content development, marketing, media relations, message development, and workplace communications. He formed O'Brien Communications in 2001, a Pittsburgh PR firm, after serving as Communications Director and the Chief Investor Relations Officer at Tollgrade Communications, a telecom firm that played a significant role in the rollout of broadband technology. At Tollgrade, he was a member of the company's Executive Committee, responsible for all internal and external communications, serving as primary spokesperson. Before Tollgrade, Tim spent ten years at Ketchum, where he was a Vice President, a member of the Pittsburgh office's Management Committee, and a leader in Ketchum's Crisis Communications and Issues Management practice areas. At Ketchum, he managed corporate, employee and media relations, in addition to crisis communications programs, community relations and marketing communications initiatives. He started his career as a Producer/News Writer at KDKA TV & Radio. Tim earned his bachelor's degree with majors in Journalism and Speech Communications at Duquesne University. He was accredited (APR) by Public Relations Society of America (PRSA) in 1990, and he is on PRSA's Board of Ethics and Professional Standards (BEPS). He has served on the PRSA/Pittsburgh Board of Directors. An experienced PR pro, he has presented at professional and trade functions, including the American Bar Association's Continuing Legal Education programs. Tim has also lectured at graduate and undergraduate programs at institutions including: Carnegie Mellon University, Duquesne University, University of Pittsburgh, Pennsylvania State University, Chatham University and at other colleges and universities. He contributed to the PR News Crisis Management Guidebook, the PR News Employee Communications Guidebook, and he was featured in Harvard Business School Press's The Essentials of Corporate Communications and Public Relations. In 2017, he was honored with the inaugural “Indie Award” from the Public Relations Society of America for his contributions to the national independent PR consultant community. His work has been recognized in several competitions, including receipt of the Bronze Anvil Award of Commendation from PRSA for the Shaping Opinion podcast, PRSA Renaissance Awards, the Association of Business Communicators and the Dalton Pen Communications Award Program for Excellence in Annual Reports, the NFPW Communications Awards, the International Academy of the Visual Arts' Communicator Awards, and the Pennsylvania Press Club.
In this special episode, it’s a break from format in response to unfolding developments in the COVID-19 outbreak. As a veteran crisis manager, Tim recently wrote a blog post on how to reduce panic and fear in the wake of recent events. The post has been broadly picked up and shared in the public relations and communications industries. In this episode, Tim shares that content with you in the hopes it can help you become a calming force for those around you. https://traffic.libsyn.com/shapingopinion/Reduce_Fear_and_Panic_auphonic.mp3 Link to Tim's Full Blog Post CDC Web Site World Health Organization About Tim O’Brien Tim O’Brien is an accredited communications strategist and consultant, advising clients from Fortune 100 companies to associations, start-ups and nonprofits. He has provided service to clients across every major sector and has seen programs from conceptualization through planning. He has worked extensively in crisis communications, issues management, professional services marketing, writing and content development, marketing, media relations, message development, and workplace communications. He formed O’Brien Communications in 2001, a Pittsburgh PR firm, after serving as Communications Director and the Chief Investor Relations Officer at Tollgrade Communications, a telecom firm that played a significant role in the rollout of broadband technology. At Tollgrade, he was a member of the company’s Executive Committee, responsible for all internal and external communications, serving as primary spokesperson. Before Tollgrade, Tim spent ten years at Ketchum, where he was a Vice President, a member of the Pittsburgh office’s Management Committee, and a leader in Ketchum’s Crisis Communications and Issues Management practice areas. At Ketchum, he managed corporate, employee and media relations, in addition to crisis communications programs, community relations and marketing communications initiatives. He started his career as a Producer/News Writer at KDKA TV & Radio. Tim earned his bachelor’s degree with majors in Journalism and Speech Communications at Duquesne University. He was accredited (APR) by Public Relations Society of America (PRSA) in 1990, and he is on PRSA’s Board of Ethics and Professional Standards (BEPS). He has served on the PRSA/Pittsburgh Board of Directors. An experienced PR pro, he has presented at professional and trade functions, including the American Bar Association’s Continuing Legal Education programs. Tim has also lectured at graduate and undergraduate programs at institutions including: Carnegie Mellon University, Duquesne University, University of Pittsburgh, Pennsylvania State University, Chatham University and at other colleges and universities. He contributed to the PR News Crisis Management Guidebook, the PR News Employee Communications Guidebook, and he was featured in Harvard Business School Press’s The Essentials of Corporate Communications and Public Relations. In 2017, he was honored with the inaugural “Indie Award” from the Public Relations Society of America for his contributions to the national independent PR consultant community. His work has been recognized in several competitions, including receipt of the Bronze Anvil Award of Commendation from PRSA for the Shaping Opinion podcast, PRSA Renaissance Awards, the Association of Business Communicators and the Dalton Pen Communications Award Program for Excellence in Annual Reports, the NFPW Communications Awards, the International Academy of the Visual Arts’ Communicator Awards, and the Pennsylvania Press Club.
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Naomi is an Author, International Speaker and Personal Branding Coach that helps individuals, entrepreneurs, corporate executives and CEO's to discover, define and develop their unique personal brand in order to effectively communicate their expertise and stand out in their craft or industry.She is a Certified Reputation Champion by the Public Relations Society of America (PRSA), a PR consultant and Personal Branding Coach with over 16 years of experience in Public Relations & Marketing, working with 100+ brands and individuals.Naomi is also the founder of Garrick Communications, a boutique PR agency in Jamaica and is passionate about helping others to discover and develop their unique personal brand in order to stand out in a noisy world. Website: http://www.iamnaomigarrick.com/ Linktree: www.linktr.ee/naomigarrickInstagram: @theprchick @naomigarrickLinkedin: https://www.linkedin.com/in/naomigarrick/
Public Relations industry leader and visionary Ray Kotcher joins Tim to talk about the current state of communications in the world with a particular focus on the role professional communicators play in the process of reshaping the conversation. Ray was the long-time president, CEO and Chairman of Ketchum, one of the largest PR firms in the world. Presently, he's Professor of the Practice, Public Relations – at Boston University. On a personal note, he's also Tim's former boss. https://traffic.libsyn.com/shapingopinion/Ray_Kotcher_-_WhatsNext_auphonic.mp3 As we enter 2020, we can expect continued upheaval in the communications landscape. For one, it's an election year, and that always shapes the way the media not only covers the world but presents it. Trends in media coverage of politics will spill over into the way the media covers just about everything else. The election is the elephant in the communications room. At the same time, communications landscape continues to evolve rapidly. Social media channels like Facebook, Twitter, Instagram, LinkedIn and YouTube continue to dominate. Google and Amazon are expanding their presence into our daily lives, well beyond our recreational use of the Internet. Lingering issues are starting to become more important. Data privacy. Antitrust. The spread of hate speech. The private regulation or control of speech. These are just some of the issues. Through it all, professional communicators will at once define and respond to the changes happening every day. Ray Kotcher has a unique perspective on all of this. For decades, he has served as a leader and a visionary in the public relations field. He continues to give back in leadership of public relations professional organizations and as an educator at Boston University. The PR Week/Boston University Bellwether State of the Industry Study 1,633 participants responded to 128 questions. PR Week, Boston University, Institute for Public Relations, PR Council, and the Public Relations Society of America Areas Studied Agency disruption Key skills for next generation of communicators Industry shifts Today's talent recruitment Agency disruption Agency Disruption 65% say communications is valued in their organizations Most agencies now competing with consulting firms (not communications specialists) Nature of the work: change management; research and measurement; other. Industry shifts Integration – 55% clients side said all more integrated as part of marketing. 40% said corporate culture hinders ability to act with speed and agility 79% management and boards' demands for accountability have never been greater. Applications of new tech is low (Blockchain; AR; VR; gaming) Crisis support – Client side pros feel prepared (77%) You'd think the crises we see would be better handled if this were true, right? But only 65% feel their organizations are prepared. 15% use agencies during crises. Corporate pros see Communications are responsible for setting company ethical standards, particularly with regard to disinformation (72%) Links Ray Kotcher, Boston University Bio Ketchum PR Week-Boston University Bellwether Survey, PR Week Bellwether Survey: C-Suite Dinosaurs Hold Back Communications, PR Week The Museum of Public Relations About this Episode's Guest Ray Kotcher Ray Kotcher was the long-time President, CEO and Chairman of Ketchum, one of the largest public relations firms in the world, and one of the world's most awarded firms. Having received his MS in Public Relations from the college in 1983, he is presently the Professor of the Practice – Public Relations at Boston University. Ray believes in service to the industry and has led or been a trustee of most every professional organization. He currently serves ex officio on the national board of directors of Public Relations Society of America (PRSA) where his work focuses...
Public Relations industry leader and visionary Ray Kotcher joins Tim to talk about the current state of communications in the world with a particular focus on the role professional communicators play in the process of reshaping the conversation. Ray was the long-time president, CEO and Chairman of Ketchum, one of the largest PR firms in the world. Presently, he’s Professor of the Practice, Public Relations – at Boston University. On a personal note, he’s also Tim’s former boss. https://traffic.libsyn.com/shapingopinion/Ray_Kotcher_-_WhatsNext_auphonic.mp3 As we enter 2020, we can expect continued upheaval in the communications landscape. For one, it’s an election year, and that always shapes the way the media not only covers the world but presents it. Trends in media coverage of politics will spill over into the way the media covers just about everything else. The election is the elephant in the communications room. At the same time, communications landscape continues to evolve rapidly. Social media channels like Facebook, Twitter, Instagram, LinkedIn and YouTube continue to dominate. Google and Amazon are expanding their presence into our daily lives, well beyond our recreational use of the Internet. Lingering issues are starting to become more important. Data privacy. Antitrust. The spread of hate speech. The private regulation or control of speech. These are just some of the issues. Through it all, professional communicators will at once define and respond to the changes happening every day. Ray Kotcher has a unique perspective on all of this. For decades, he has served as a leader and a visionary in the public relations field. He continues to give back in leadership of public relations professional organizations and as an educator at Boston University. The PR Week/Boston University Bellwether State of the Industry Study 1,633 participants responded to 128 questions. PR Week, Boston University, Institute for Public Relations, PR Council, and the Public Relations Society of America Areas Studied Agency disruption Key skills for next generation of communicators Industry shifts Today’s talent recruitment Agency disruption Agency Disruption 65% say communications is valued in their organizations Most agencies now competing with consulting firms (not communications specialists) Nature of the work: change management; research and measurement; other. Industry shifts Integration – 55% clients side said all more integrated as part of marketing. 40% said corporate culture hinders ability to act with speed and agility 79% management and boards’ demands for accountability have never been greater. Applications of new tech is low (Blockchain; AR; VR; gaming) Crisis support – Client side pros feel prepared (77%) You’d think the crises we see would be better handled if this were true, right? But only 65% feel their organizations are prepared. 15% use agencies during crises. Corporate pros see Communications are responsible for setting company ethical standards, particularly with regard to disinformation (72%) Links Ray Kotcher, Boston University Bio Ketchum PR Week-Boston University Bellwether Survey, PR Week Bellwether Survey: C-Suite Dinosaurs Hold Back Communications, PR Week The Museum of Public Relations About this Episode’s Guest Ray Kotcher Ray Kotcher was the long-time President, CEO and Chairman of Ketchum, one of the largest public relations firms in the world, and one of the world’s most awarded firms. Having received his MS in Public Relations from the college in 1983, he is presently the Professor of the Practice – Public Relations at Boston University. Ray believes in service to the industry and has led or been a trustee of most every professional organization. He currently serves ex officio on the national board of directors of Public Relations Society of America (PRSA) where his work focuses...
Thanksgiving is a perfect time to reflect on how we show gratitude toward clients and consumers. Bonnie Harris, founder of Wax Marketing, and host Michael Lynch will explore the ways you can authentically express thanks. ----more---- Many companies confuse gratitude with a rewards program, but they are quite different. In this session, we’ll discuss how gratitude benefits an overall brand, its contribution to the customer experience, and companies that are outstanding at demonstrating an attitude of thankfulness. About Michael's guest: Bonnie Harris is the founder of Wax Marketing in St. Paul, Minnesota. She is an integrated marketing communications (IMC) expert with more than twenty years of marketing communications experience across traditional and digital media. She has created IMC campaigns for a wide variety of clients from Ivy League universities to software companies to healthcare specialty practices. She blogs and writes about IMC for national publications and is a regular guest on shows and podcasts discussing marketing and IMC strategy. Bonnie has been quoted in USA Today, Success Magazine, PR Week, and many other publications. Prior to founding Wax Marketing, Bonnie held the position of Executive Vice President for a publicly-held technology firm based in Boston, MA, where she was responsible for 9 profit centers generating more than $100 million in annual revenue. Bonnie is an adjunct professor for the Reed College of Media IMC graduate program at West Virginia University and teaches IMC for the Public Relations Society of America (PRSA). She holds an M.S. in Integrated Marketing Communications from West Virginia University and a B.S. in Economics from the University of Minnesota. ___________________________________________ WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel.
In this episode, Alene and Simon speak with Naomi Garrick about personal branding, social media, digital marketing awareness, how to brand yourself and your business and the possibilities of social media. Don't miss Naomi's top 4 things every business owner needs for success in 2019. Naomi N. Garrick, Personal Branding Coach, PR Consultant, Author & International Speaker. Naomi is an Author, International Speaker and Personal Branding Coach that helps individuals, entrepreneurs, corporate executives and CEO's to discover, define and develop their unique personal brand in order to effectively communicate their expertise and stand out in their craft or industry. She is a Certified Reputation Champion by the Public Relations Society of America (PRSA), a PR consultant and Personal Branding Coach with over 16 years of experience in Public Relations & Marketing, working with 100+ brands and individuals. She is passionate about helping others to discover and develop their unique personal brand in order to stand out in a noisy world. Over the last year, Naomi has published 3 books on personal branding to help guide individuals on their brand journey: PR Chick's Guide 8 Steps To Building Your Personal Brand Workbook, PR Chick's Mini Guide - 8 Steps To Building Your Personal Brand and Be A Unicorn, an interactive journal on how to stand out in a noisy world by simply being you. Naomi is a 2018 Vital Voices Grow Fellow, A 2017 Scotiabank Vision Achiever, a nominee for the 2018 'Entrepreneur Award' by the Jamaica Chamber of Commerce and was recently received a Distinguished Award in Communication by the Jamaica Gleaner, the leading print media outlet in Jamaica. She is also the Lead PR Chick and Founder of Garrick Communications, a boutique PR agency based in Kingston Jamaica ASK Business Academy Business Consulting for Jamaican Business Owners ❤️ If you find our content helpful, click subscribe.
Chief Executive Officer, KCOMM – www.kcomm.com Chairman and Founder, the Internet Marketing Association (IMA) – www.imanetwork.org Founder, International Executive Council (IEC) – www.iecnetwork.org Founder, Chapman50 – www.chapman50.org Founding Board Member, Pretend City Children’s Museum – www.pretendcity.org Member of the Board of Governors, Chapman University – www.chapman.edu YMCA National Outreach Chairman, Youth, and Government – www.calymca.org Member of the Board of Directors, Seneca Youth Foster Care – www.senecafoa.org Member of the Board of Directors, Literacy Project – www.literacyprojectfoundation.org Cavaliere “Cav” Member of the Royal House of Savoy – www.regalis.com/savoy.htm Ellis Island Medal of Honor Recipient – www.eihonors.org Sinan Kanatsiz has effectively made his mark as an entrepreneur in the United States. His parents who migrated from Turkey established residency and citizenship in America in the 1960’s where they had and raised Sinan and his Sister Sebnem. In 1998, while studying for a master’s degree at Chapman University, Kanatsiz followed his entrepreneurial spirit and formalized his first company, KCOMM, a Public Relations and Internet marketing agency. The company quickly evolved into a full-service marketing, government affairs and event marketing firm known for its Internet expertise and results-oriented approach. In less than ten years, Kanatsiz grew the firm to several million dollars in revenue, opening business operations and clients in Dallas, New York, Dubai, Istanbul, Montreal, London, Argentina, and Delhi. Currently, KCOMM works with over 100 specialized employees and independent contractors in several countries and has developed campaigns for over 1,000 companies and organizations around the world. These include organizations ranging from innovative start-ups to New York Stock Exchange and Nasdaq listed companies such as Oracle, Sony, eBay, T-Mobile, HP, Adobe and the University of Phoenix. KCOMM’s dedication to strategic programs and results-oriented campaigns has earned the firm several PROTOS awards, the highest honor bestowed by the Public Relations Society of America (PRSA). The effectiveness of KCOMM’s strategies has become so widely recognized that the firm’s clients have now extended beyond the realm of technology to include elected officials, municipalities and multi-national organizations. As a consummate entrepreneur and philanthropist, Kanatsiz takes his community responsibilities seriously. In addition to mentoring high school and college students, he is often asked to speak about entrepreneurship and the Internet. He has held engagements at several universities, including USC, Chapman University, UCLA, Cal State Fullerton, Pepperdine, UC Irvine, and Cal Tech. Additionally, he has been a keynote speaker at the Future Business Leaders of American (FBLA) National Conference and is often called to speak on a variety of topics including Social Media, Search Engine Optimization, Email Marketing, Modernizing Government and the future of the Internet. Kanatsiz’s belief in the power of entrepreneurism and politics led him to be the original founder of a group called Generation NeXt in 2004, a network of young business and community leaders committed to making a difference by empowering others for the betterment of the next generation. Additionally, he founded the Internet Marketing Association (www.imanetwork.org) in 2000, which has a large number of professional members worldwide and its own conference series called “IMPACT”. Past events have included the executives and founders of Google, SalesForce, Tesla Motor, SpaceX, Yahoo, Facebook, Microsoft, St. Regis Hotel, Wahoos, Quest Software, Amazon and YouTube to name a few. Kanatsiz is currently expanding the group globally and involving leaders from Europe, the Middle East, China, and India, working to create the largest association dedicated to Internet Marketing in the world. While the IMA is a large, global organization, Kanatsiz recently created a spinoff in (2017), called the International Executive Council (IEC), which he founded to focus on the top 100 leaders in Southern California (www.iecnetwork.org). The organization has been hosting monthly events around topics including Social Emotional Learning, Cryptocurrency, Leadership and The Creative Process to name a few. Kanatsiz holds a B.A. in Communications, with an emphasis in Public Relations, and a Master’s degree in Organizational Leadership with a certificate in Human Resources, all from Chapman University. Kanatsiz was designated Alumnus of the Year by Chapman University in the year 2000. He was also the recipient of the Community College of California Alumnus of the Year Award in 2005. Sinan was named in the Hall of Fame for Santa Ana College in the year 2006. He has also been named as 40 under 40 and a featured Entrepreneur of the Year by OC Metro Magazine. Recognized for his philanthropic involvement, Kanatsiz was appointed a Knighthood and invited to become a member of the Royal House of Savoy by Prince Emanuele Filiberto of Savoy in September 2018. Sinan received the 2019 Ellis Island Medal of Honor for his work in non-profit organizations, public relations, and internet marketing. To this day, he credits his accomplishments to his Four Pillars of Success: personal integrity; coaches and mentors; family; and education. Kanatsiz, his wife, Kai, son Archer, and daughter Arden, reside in San Clemente, California.
Mark McClennan hosts a weekly podcast where he explores ethical questions with public relations industry experts and agency leaders. He brings a wealth of his own experience to the mix, as a longtime senior agency executive and former National Chair of the Public Relations Society of America (PRSA). Mark joined Chip on this episode to talk about... Continue Reading → The post CWC 32: Leading an ethical agency (Mark McClennan) appeared first on FIR Podcast Network.
Twenty years ago, communications was a sub-category in PR. In the 1980s and 1990s, PR professionals spent their working hours on crisis communications, employee communications, shareholder communications, marketing communications, etc. These were targeted, specialized forms of PR. ----more----Today the profession has evolved to the point that communications/PR is now part of integrated marketing communications. Or is it integrated communications marketing? This episode is hosted by Matthew Cummings and he welcomes his guest, Marty Machowsky. About our guest: Marty Machowsky is a communications and marketing professional with expertise in technology, health care, corporate affairs, financial services, and crisis communications. Marty has supported a broad range of clients including major brands such as GE, Logitech, Microsoft, Pfizer, AT&T, Samsung, Verizon, S&P, Blue Cross/Blue Shield, and startups. He has handled a range of corporate, thought leadership, marketing, and public policy issues. He has worked extensively with CEOs, marketing and communications teams, investor relations groups, government relations offices, and corporate counsels. Marty led a corporate affairs initiative for a major pharmaceutical company focusing on direct-to-consumer advertising of prescription medicines. He managed a program to promote the parental control feature of Microsoft’s Xbox 360. Marty served as communications director and spokesperson for the musicFIRST Coalition, a coalition of the music community. And he helped Bonneville Communications reposition its flagship media property (WTOP) from the AM dial to the FM dial in Washington, DC, while shifting its classical music library to a local public radio station. Several projects Marty directed and supported won public relations awards. This includes the Mercury Awards Edelman received for a project on high-definition television he managed for the National Association of Broadcasters and a Sabre Award for a project he supported for the American Beverage Association. Inova Health System won a Thoth Award from the National Capital Chapter of the Public Relations Society of America (PRSA) for a project Marty directed. And McGuireWoods Consulting was awarded Best in Show at the PRSA’s 65th Annual Virginia Public Relations Awards. Marty is president of 90Degree Communications. He has held positions at Finn Partners, Widmeyer Communications, McGuireWoods Consulting, Edelman, and Issue Dynamics. He served as Legislative Director to Rep. Rick Boucher (VA), and Chief of Staff to Audrey Moore, former chair of the Fairfax County Board of Supervisors. Marty was also Press Secretary and Legislative Assistant to former representatives John LaFalce (NY) and Andy Maguire (NJ). Marty earned a Masters of Arts degree in political science from The Pennsylvania State University and pursued doctoral studies at Washington University in St Louis. He began his career in Washington when he was selected to participate in the American Political Science Association’s Congressional Fellowship Program.
On today’s episode, Laura speaks with Bill Leake, CEO of Apogee Results. Bill talks about direct response marketing and how pattern recognition can be used to find what business model will have the most impact on optimization. Bill Leake, CEO of Apogee Results, draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. He has been involved in driving provable revenues through Internet marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet. As founder of Apogee Results, he has guided the company from inception to its current position as the largest search engine marketing company in Texas, one of the 20 largest independents in North America and one of the fastest growing companies on the Inc. 500 / 5000 list. In addition to leading Apogee Results, Bill also serves as the president of the Austin Interactive Marketing Association, and as a judge in several prestigious internet marketing competitions. Bill is a sought after speaker in the online marketing sector, having been featured at ad:tech, Search Engine Strategies (SES), MarketingProfs, Search Marketing Expo (SMX), Online Marketing Summit (OMS), Integrated Marketing Summit (IMS), the Public Relations Society of America (PRSA), the Direct Marketing Association (DMA), South by Southwest Interactive (SXSWi), and others. Before founding Apogee, Bill was President of Journyx, one of the earliest SAAS (software as a service) companies, which grew to become one of the 500 largest software companies in N. America. Prior to Journyx, he held leadership and executive positions at several public and private venture-capital backed firms, including Trusted Information Systems, Haystack Labs, Power Computing, and Dell. At Dell, Bill worked in the Office of the Chairman on several key strategic initiatives. Before Dell, Bill worked as a management consultant at McKinsey and Company. Bill received an M.B.A. with honors from the University of Texas at Austin and his B.A. from Yale University. For more on Bill Leake visit: About Bill For more on Apogee Results visit: Home
On the Labor Day special edition of Flack Pack, we’re examining the job outlook for flacks. Anthony D’Angelo, APR, Fellow PRSA, 2018 Chair of the Public Relations Society of America (PRSA), talks about the jobs forecast for PR pros, breaks down the state of each industry sector, and reveals the job he would apply for if he were a college graduate today. Learn more about Anthony D’Angelo here. Read the U.S. Bureau of Labor Statistics report about America’s PR industry. Looking for a job? Start in the PRSA JobCenter
Social media has taken the world by storm, becoming the most used medium for advertising, information sharing, and business development, with many platforms through which to reach and network with customers around the world. Jason Hartman interviews Deirdre Breakenridge on the changes in public relations, how to find the people you're trying to attract, how to monitor your community of consumers, and listening and meeting the needs of your clients by providing more meaningful information. Some of the most popular platforms today are Facebook, YouTube, Twitter, and Vimeo. Deirdre explains how to “listen” on the various platforms, including searching Google and Yahoo, describing different powerful software platforms that can provide this tool for bigger brands. She also discusses effective public relations monitoring for speakers and publishers, including being part of community chats, blogs, and forums in social media communities, such as Twitter. She encourages people to be and act like the thought leader, but to also be available to answer questions or speak or coach. Deirdre stresses who you are online is really who you need to be all the way around. Your online presentation should match who you are in real life. “Be your brand,” says Deirdre. Jason and Deirdre touch on the subject of news releases, the changes beyond traditional outlets, including the ability to hyperlink resources and embed YouTube videos in your material. Deirdre refers to this function as PR 2.0, a more customized story that can be shared in communities. In the new age of social media and public relations platforms, there are many more options available to reach customers/consumers. As these outlets evolve, several are becoming much more cost effective. Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Deirdre has counseled senior level executives at companies including Empire Today, Hershey's, JVC, Kraft, the Public Relations Society of America (PRSA) and the World Bank. Deirdre is the author of four Financial Times books. Her book, “Putting the Public Back in Public Relations,” published in March 2009, is available in major bookstores and online. She has also authored: “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.” Her fifth and most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” will be published by FT Press, a Pearson company in February 2012. Website: Social Media and Public Relations: Eight New Practices for the PR Professional
Fresh Tracker Geno Church of Brains on Fire shares his insights into word of mouth marketing (WOMM) and its role in growing a small business. As a recent inductee into the WOMM Hall of Fame, Geno shares that successful WOMM is not about the technology (read it’s not about the tweets!) and provides simple tips for entrepreneurs to stand out and make a difference. Geno speaks on the importance of community and why community is so important in business today. Community, at its best, is a collective act that we share and enrich by all of us contributing, says Geno. Comparing our lives to pirates and the importance of doing good, Geno shares best practices for taking your idea of doing good and turning it into a business. Believe it or not – it starts with your knowledge of yourself and what you believe. Geno shares some exercises you can do at home to discover what that is for you. Show Notes:2:20 – WOMM. Why it’s not about the technology. Not about the doing. 6:20 – How we’ve gotten lazy in our marketing8:50 – Applying WOMM to your small business13:40 – The role of kindness and happiness and does it have an ROI?17:00 – Lessons from pirates about individual structure and community 20:00 – Similarities between businesses today and the pirate ship.25:00 – Taking your idea of ‘doing good’ and turning it into a business28:00 – Discovering your ‘what I believe about’ system33:00 – Why the world needs you to be a little bit of a pirate right now About Geno Church Geno is the Word of Mouth Inspiration Officer at Brains on Fire, but he considers himself more of a “WOM Cupid” and a pathfinder for our clients. Geno shines at uncovering the DNA of sustainable word of mouth movements, and has walked the path with brands and organizations including Fiskars Brands, the National Center for Families Learning, Anytime Fitness, Love146 and The Environmental Defense Fund. Geno is also a highly sought-after speaker, and relishes the opportunity to share his thoughts and spark conversation with brands and organizations of all sizes. Geno was recently inducted in the WOM marketing hall of fame. He has been a presenter and a workshop facilitator at events hosted by the Public Relations Society of America (PRSA), Public Relations Student Society of America (PRSSA), Blackbaud BBCON (Australia), Influence Session Sydney and the Word of Mouth Marketing Association, to name a few. He is widely quoted in blogs and co-author of two books, Brains On Fire: Igniting Powerful, Sustainable Word of Mouth Movements and The Passion Conversation: Understanding, Sparking and Sustaining Word of Mouth Marketing. Geno is quoted in print on a regular basis, and thanks to his southern charm, is one of the nicest guys you’ll ever meet. www.BrainsonFire.com Visit www.FreshTrackswithKellyRobbins.com and download Our 3-Part Video Series Tracks to Cash and receive more information like this!
The Social Network Show welcomes a new series to our show, "+SocialGood Series" with Guest and Co-host, Aaron Sherinian, Chief Communications and Marketing Officer for the UN Foundation. If you are interested in learning about the positive things that are happening in the world, this is a good episode to listen to. Aaron Sherinian shares how the UN Foundation and other partners helped start +SocialGood; their goal; their partners; how people and technology can work together for social change around the world's most pressing problems; and what we can expect in future episodes of this series.To learn more about +SocialGood, you can visit their website, and connect with them on Twitter (#SocialGood) and Facebook. Aaron Sherinian serves as the Chief Communications and Marketing Officer for the UN Foundation. He leads the Foundation's public relations efforts, media relationships, strategic outreach, and online presence. Before joining the UN Foundation, Aaron Sherinian served as Managing Director of Public Affairs for the Millennium Challenge Corporation, a U.S. government development assistance agency administering poverty reduction grants totaling over $7 billion in 40 partner countries. In this capacity, he oversaw the agency's strategic communications portfolio, media relationships, and public relations agenda. His professional background includes a decade of service as a Foreign Service Officer for the U.S. Department of State. Before returning to Washington, he was Press Attaché at the U.S. Embassy in Quito, Ecuador, where he was responsible for Embassy relations with media outlets and acted as the Ambassador's communications advisor. His diplomatic experience includes a tour as Deputy Political and Economic Chief at the U.S. Embassy in Yerevan, Armenia, where he managed programmatic coordination and outreach for the U.S. government's annual assistance budget of $90 million. He served in the Political and Consular Sections of the U.S. Embassy in Costa Rica and in the Office of Policy Planning under two Assistant Secretaries of State for the Western Hemisphere. His experience also includes service at U.S. Missions in Colombia and the Holy See (Vatican). Before joining the Department of State, Mr. Sherinian worked at the Washington International Trade Association (WITA). He also held positions as a marketing consultant for the Italian distributors for Apple Computer and as a freelance interpreter and writer in Italy. He is a member of the Public Relations Society of America (PRSA) and the National Association of Government Communicators (NAGC). Mr. Sherinian holds degrees from the Johns Hopkins University (School of Advanced International Studies – SAIS) and Brigham Young University. In addition to Spanish, he speaks Italian, Armenian, and French.
In episode #53 of the Lubetkin on Communications Podcast, we present a media panel recording, "Video killed the radio star and Twitter buried Facebook," held May 8, 2014 at Monmouth University, West Long Branch, NJ. In this panel, four professional journalists discuss trends and issues facing the news media industry. The panel was jointly sponsored by the Jersey Shore Public Relations and Advertising Association (JSPRAA) and the New Jersey Chapter of the Public Relations Society of America (PRSA). Panelists were: Bruce Johnson, news director, Greater Media NJ Karla Bardinas, Shore Bureau Chief, News 12 New Jersey Christopher Robbins, Monmouth County reporter, NJ.com David Willis, business reporter, The Asbury Park Press Moderating the panel is Tony Ciavollela, public affairs manager of Erickson Living, and a member of the PRSA/NJ board of directors. The panel was recorded for video by our State Broadcast News division. You can see the video of this panel at our StateBroadcastNews.com website.
Social media has taken the world by storm, becoming the most used medium for advertising, information sharing, and business development, with many platforms through which to reach and network with customers around the world. Jason Hartman interviews Deirdre Breakenridge on the changes in public relations, how to find the people you're trying to attract, how to monitor your community of consumers, and listening and meeting the needs of your clients by providing more meaningful information. Some of the most popular platforms today are Facebook, YouTube, Twitter, and Vimeo. Deirdre explains how to “listen” on the various platforms, including searching Google and Yahoo, describing different powerful software platforms that can provide this tool for bigger brands. She also discusses effective public relations monitoring for speakers and publishers, including being part of community chats, blogs, and forums in social media communities, such as Twitter. She encourages people to be and act like the thought leader, but to also be available to answer questions or speak or coach. Deirdre stresses who you are online is really who you need to be all the way around. Your online presentation should match who you are in real life. “Be your brand,” says Deirdre. Jason and Deirdre touch on the subject of news releases, the changes beyond traditional outlets, including the ability to hyperlink resources and embed YouTube videos in your material. Deirdre refers to this function as PR 2.0, a more customized story that can be shared in communities. In the new age of social media and public relations platforms, there are many more options available to reach customers/consumers. As these outlets evolve, several are becoming much more cost effective. Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Deirdre has counseled senior level executives at companies including Empire Today, Hershey's, JVC, Kraft, the Public Relations Society of America (PRSA) and the World Bank. Deirdre is the author of four Financial Times books. Her book, “Putting the Public Back in Public Relations,” published in March 2009, is available in major bookstores and online. She has also authored: “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.” Her fifth and most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” will be published by FT Press, a Pearson company in February 2012.
In this edition of our podcast, we present a panel discussion conducted by the Philadelphia Chapter of the Public Relations Society of America (PRSA). This program was recorded April 20, 2006 at the Union League Club in Philadelphia. From left: Steve Lubetkin; Hope Primas; Les Wolff; Janis Shields; and Peter Key. (Rick Alcantara photo) The panelists are: - Hope Primas, Principal, Hope Primas & Associates, an expert resource on nonprofit fund development and management in the Philadelphia region, will provide a brief presentation about planning and give an overview of the public relations tools you can employ to maintain public awareness of your programs and needs. - Les Wolff, CEO of Philadelphia-based Smart Marketing Group, a 46 year veteran of the marketing arena who has worked with non-profits in a wide range of activities, will talk about how to manage a strong ROI using a celebrity (such as his client Smokin' Joe Frazier) and how to create strategies that achieve other key objectives. - Steven L. Lubetkin, APR, Fellow, PRSA, managing partner of Lubetkin Communications LLC, a technology-savvy veteran of more than 25 years in corporate and financial communications and print and broadcast journalism, will provide guidance on how to leverage emerging technologies effectively to enhance outreach efforts. - Janis D. Shields, Director of Media and Public Relations for the American Friends Service Committee (AFSC) and an award-winning journalist, will provide solid ways to get the most out of your PR efforts on a shoestring budget. Download the podcast here (119 mb stereo MP3 file, 1:24:59 duration). Show Notes 00:00:00 Steve introduces the program 00:03:52 Michele Chierici, APR, president of the Philadelphia PRSA Chapter introduces the panel and makes opening announcements. 00:07:10 Hope Primas makes introductory remarks about nonprofit PR. 00:19:29 Peter Key, Philadelphia Business Journal 00:31:57 Janis Shields, American Friends Service Committee 00:52:24 Les Wolff, Smart Marketing Group 01:06:26 Steve Lubetkin, Lubetkin Communications LLC
In this edition of our podcast, we present a telephone interview with Cheryl Procter-Rogers, president of the Public Relations Society of America, the world's largest professional organization for public relations practitioners. In a February speech to PR students at Ball State University, Procter-Rogers addressed three critical issues for shaping the future of the public relations profession. Diversity, ethics and risk are becoming increasingly critical to the financial success of businesses, she said. Cheryl also spoke to the students about the dangers of succumbing to "confirmation bias," a kind of complacency in which mass media audiences only pay attention to news and opinion content that matches their own belief system closely. With more than 25 years experience in the public relations arena, Cheryl Procter-Rogers is currently corporate affairs director for Home Box Office (HBO), where she is responsible for the development and implementation of public relations and integrated marketing communications strategies across 11 states in the Midwest. Before joining HBO, she worked as a communications consultant in the Chicago area, assisting such clients as Sears Roebuck & Co., Nissan North America, Inc., Allstate Insurance Company, McDonald's Corporation, and HBO in developing and implementing internal and external communications strategies supporting critical business objectives. Cheryl holds an M.B.A. from Keller Graduate School of Management, Chicago, IL; a B.S. in English and Journalism from Bradley University, Peoria, IL; an E-Business Certificate from the School of Business Administration, Loyola University Chicago; and a professional designation in public relations from UCLA Extension. She was the youngest member of the Los Angeles Public Relations Society of America (PRSA) in Los Angeles to earn the Accreditation in Public Relations (APR), and the first African American woman to earn that honor there. In 2000, Cheryl became the youngest member ever to be inducted into the Public Relations Society of America's College of Fellows, a distinction held by a little more than 400 individuals in the field of public relations. She, along with Dr. Debra Miller, was the first African-Americans inducted into the College. She was the first African-American elected as president of the 500-member Chicago Chapter of PRSA. She is a charter member and past president of the Black Public Relations Society of Southern California.
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