Podcasts about PRSA

More Americans are turning down the volume on domestic news — and turning up British voices instead. From BBC to The Guardian, outlets across the Atlantic are reshaping how U.S. audiences see their own country. Why is this happening? And what does it say about trust, tone, and the global conversation? Listen For3:48 British Media's Rising Credibility in the U.S.7:23 Could BBC Influence U.S. Culture?12:29 Feminism, TikTok, and the Tradwife Dilemma18:47 Femininity and Power Around the World21:32 Answer to Last Episode's Question from Guest Sarah Waddington Guest: Helena Humphrey, BBCEmail | X | Instagram | You Tube | Facebook Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

That Solo Life Podcast, Episode 300 Episode Title  How To Manage Sticky Situations In PR Episode Summary  Welcome to the 300th episode of That Solo Life!

Feeling stuck or stressed at work? You might just need to GROW your way out. Executive coach Sarah Waddington shares the power and practicality of the GROW model — Goal, Reality, Options, Way forward — in transforming workplace performance, especially within high-pressure environments like PR. Sarah breaks down how this deceptively simple coaching framework fosters self-awareness, reduces stress, builds resilience, and helps individuals and teams move from dependency to interdependency. From managing difficult clients and workplace lethargy to unlocking mindset shifts for career advancement, this conversation offers actionable tips to leaders and middle managers alike on how to introduce coaching into fast-paced and demanding cultures.Listen For5:15 Why GROW works for both work and life7:04 Applying GROW in the pressure cooker of PR11:52 Nightmare client scenario: Using GROW in real-time challenges14:40 Resilience in PR: Avoiding burnout with GROW16:37 — Baby steps for senior leaders to start using GROW19:20 Answer to Last Episode's Question From Guest Mark Borkowski Guest: Sarah Waddington, CBEWebsite | Email | X | LinkedIn | Wadds Inc. #FuturePRoof Community https://www.futureproofingcomms.co.uk/ Socially Mobile https://www.sociallymobile.org.uk/  Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Let's Be Honest: Money talk isn't tacky—it's transformative.This week, Andrea's flipping the script on the financial silence that's held women back for generations. From candid salary conversations to sharing investment wins (and missteps), every truth you tell chips away at a system built on keeping women in the dark. Tune in to explore how owning your financial story can unlock not just personal freedom, but collective empowerment. It's not about becoming money-obsessed, but about making money part of your wellness journey.. . .0:00 - Episode Intro2:23  - When Financial Silence Hurts Us All3:34 -  The Curious Case of Financial Confidence5:16 - Were You Silent, or Silenced?6:54 - Internalized Money Misogyny 9:07 - Saying the Quiet Part Out Loud Benefits Everyone10:11 - Pay Transparency = Pay Equity11:05 -  Kicking Off The Hard Conversation14:51 - Community Makes Everything Better15:37 - Closing Thoughts . . . RESOURCES ⁠⁠Get info about our upcoming Mastermind cohort!⁠⁠. . .CONNECT WITH KANDULAteam@kandulacommunications.com. . .CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Insights for Systemic Change⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Reputation is often treated like an invisible asset—vital but fragile. And while we insure everything from homes to art collections, very few think to protect their name. In this episode, we speak to PR pioneer Mark Borkowski about a bold new product: crisis insurance for individuals. It's not just an idea—it's a rethinking of how we prepare for the worst-case scenario in a world where reputation can be destroyed with just one social media post.Listen For4:10 The Power of Optimism Bias10:33 Delivering Bad News to Powerful Clients13:25 Why Killing Your Ego Matters18:12 What Is Reputational Risk Insurance?21:39 Building an Insurance Product for Reputation22:50 Answer to Last Episode's Question From Guest Jo Carr Guest: Mark BorkowskiWebsite | Email | X | LinkedIn See the LONGER FULL INTERVIEW on our YouTube ChannelYou TubeRate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with us:LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

What makes a workplace culture truly thrive—especially in the pressure-cooker world of creative agencies? Can you REALLY be tough on the work but kind to your people without compromise?Jo Carr, co-founder of Hope and Glory and President of Women in PR breaks down the complexities of workplace culture, empathy-driven leadership, and how to create spaces where people—and their diverse lives—can flourish. From crafting policies that acknowledge the full spectrum of life's moments to challenging outdated hiring mindsets, Jo brings wisdom, warmth, and a welcome dose of honesty. She shares how high standards and human kindness aren't mutually exclusive, why culture should be additive rather than restrictive, and what it takes to keep women in the leadership pipeline. Listen For4:27 Culture = Environment + Experience8:15 The House Metaphor: Building Structure, Allowing Individuality9:17 From Culture Fit to Culture Add16:57 How Do You Build Culture With Cultural Diversity?19:13 Women in PR: From Majority to Minority in Leadership23:09 Presence Over Perfection: Being Fully There, Wherever You Are23:26 Answer to Last Episode's Question From Guest Suhel SethGuest: Jo Carr, founder Hope & Glory PR, Women in PRWebsite | Email | X | LinkedIn | Women in PR Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

In an age where opinions form faster than facts and headlines spark outrage before understanding, how do brands, leaders, and storytellers stay credible? Is your opinion truly yours? Or just an echo of your tribe?In this episode, Suhel Seth unpacks the transformation of communication in the era of attention deficit — from the collapse of nuance to the rise of instant outrage, and why the art of thoughtful messaging might just be the most urgent skill of our time. Listen For3:07 The Cult of Immediacy: A Communication Crisis7:59 The Lost Art of Contextualization12:26 Social Identity & Tribal Thinking14:32 Why Modern Society Fears Disruption19:14 India: A Market or a Civilization?23:57 Why India Didn't Create Google or Facebook24:50 Answer to Last Episode's Question From Guest Andy Coulson Guest: Suhel SethWikipedia Page | X | LinkedIn | Instagram | FacebookStories and Strategies WebsiteCurzon Public Relations Web siteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Andrea is tackling the real talk around launching a business without sacrificing your financial security. From building your safety net to shifting your money mindset, this conversation will empower you to move from hesitation to confident action.. . .0:00 - Intro2:09  - Deep Dive Into Launching a Business4:37 -  How Do You Build Something New Without Burning it All Down?7:02 - Financial Health isn't Separate From Your Purpose8:19 - Mindset and The Way You Think About Money9:14 - A Few Smart Strategies14:01 - You Need to Know Your Own Numbers16:14 -   Find Your Financial Support Circle18:16 - Ask Better Questions19:57 - Allowed to Move Boldly and Wisely . . . RESOURCES Download The Mindset Makeover⁠Get info about our upcoming Mastermind cohort!⁠⁠Wells Fargo Report: The Impact of Women-Owned Businesses⁠. . .CONNECT WITH KANDULAteam@kandulacommunications.com. . .CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Insights for Systemic Change⁠⁠⁠⁠⁠⁠⁠⁠⁠.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

In this episode of The Association Insights Podcast, we sit down with Matt Marcial, CAE, CMP, newly named Chief Executive Officer of the Public Relations Society of America (PRSA). With a deep background in association leadership and a passion for building stronger communities, Matt shares how he's approaching his first months at the helm of PRSA—and what's ahead for one of the industry's most important professional organizations.From aligning diverse stakeholders to elevating the role of ethical communication, Matt offers a transparent look into his leadership philosophy, the strategic vision guiding PRSA's next chapter, and the responsibility associations have in shaping the future of the profession.Key Highlights:A Leader's Journey – How Matt's experience across diverse associations shaped his collaborative, stakeholder-first approach.Strategic Momentum – Why PRSA's new strategic plan was a major draw and how it's driving early priorities.Listening First – Matt's “open door” mindset in his first 30 days and what he's hearing from members, volunteers, and staff.Actionable Support for Members – A look at how PRSA is responding to today's challenges with nimble, practical resources.Growing Community, Broadening Impact – How PRSA plans to expand its reach and redefine what it means to be a communications professional.Elevating Ethics and the APR – Why ethics education and industry credentials remain core to PRSA's mission.Doubling Down on DEI – How PRSA is reaffirming its values and supporting professionals amid a complex policy environment.Defining Success – Matt's vision for what success looks like—and how PRSA can be the professional home for all communicators.

What happens when the man behind the headlines becomes the headline?  Former tabloid editor and Downing Street comms chief Andy Coulson opens up about his very public fall from grace — from resignations and scandal to serving time in prison — and how he rebuilt his life and career in the shadow of cancel culture.  With raw honesty and sharp insight, Andy talks about the realities of recovery, the myth of reinvention, and why consistency and character matter more than ever in a world obsessed with outrage. Listen For10:57 How to Recover from Cancellation: Strategy Over Reinvention15:45 Attention Deficit and the New Rules of Reputation17:48 Crisis Management vs. Political Strategy: Don't Follow the Trump Playbook20:28 In a Polarized World, How Do You Define Good and Bad?23:16 Answer to Last Episode's Question From Guest Tina McCorkindale, PhD Guest: Andy CoulsonWebsite | Instagram | LinkedIn | Wikipedia Page Andy's Podcast Crisis? What Crisis? Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

The media landscape is changing – and fast. In this episode, Tina McCorkindale, President and CEO of the Institute for Public Relations, breaks down the shift away from traditional news and the rise of emerging media. Drawing on insights from a recent survey with PepperCom, she explores how trust in media is evolving and what that means for public relations. From the rise of podcasts and influencers to the decline of legacy outlets, Tina offers essential strategies for communicators in today's fractured media world. Listen For6:54 The New Media Relations Battlefield8:56 The Rise of News Avoidance14:22 Broccoli vs. Mars Bar: Explaining News to a Teen19:59 The Power of Owning Your Channels20:55 Answer to Last Episode's Question From Guest Sue HeumanStudy with Peppercom Navigating a Changing Media Landscape | Institute for Public RelationsGuest: Tina McCorkindale, PhDWebsite | LinkedIn | Google Scholar ProfileCheck out the IPR Video Series In a Car with IPR Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

In this episode of The InspirED Podcast, Andrea exposes the systemic barriers that keep women financially vulnerable and deliver actionable strategies to build economic resilience, advocate for change, and create pathways to true financial independence.. . . EPISODE CHAPTERS0:00 - Intro1:02 -  Financial Vulnerability2:30 -   Understand the System4:13 - Wealth Represents Security5:08 -  The Motherhood Penalty6:50 - Consequences of Economic Inequality10:01 - The Body Keeps the Score11:42 - The Glass Ceiling13:58 - Structural Barriers16:35 -  Getting Comfortable with Concepts18:56 - Salary Negotiation20:49 - Power of Connection22:22 - Financial Freedom is not Selfish . . . RESOURCES ⁠⁠⁠⁠⁠Get info about our upcoming Mastermind cohort!. . .CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Insights for Systemic Change⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

The public relations industry has long been recognized as a female-dominated field, with women making up approximately two-thirds of the workforce. However, when it comes to leadership, women remain significantly underrepresented, comprising just one-third of top-tier roles. This disparity raises critical questions about the systemic barriers that prevent women from rising to senior leadership positions in PR agencies and organizations.In this episode, we examine the challenges faced by women in their careers, the personal and societal factors that hinder their progress, and the strategies they've employed to overcome these obstacles. Sue Heuman is a strong female leader in the PR industry, a designated Master Communicator through IABC, Past Chair of the IABC Global Communication Certification Council, and an executive leader. Listen For7:35 Where Are the Mentors?9:38 Too Harsh or Too Soft? The Impossible Standards for Female Leaders12:23 Sue's Jaw-Dropping Boardroom Story14:23 The Confidence Gap: Why Women Don't Apply22:48 Answer to Last Episode's Question From Guest Carmine Gallo  Guest: Sue Heuman, IABC Fellow, Master CommunicatorWebsite | LinkedIn  Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations websiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Explore how to shield your big dreams from the energy vampires and doubt dealers who threaten your vision. In this episode of The InspirED Pod, we reveal the hidden costs of negativity on ambitious women and deliver a power-packed strategy to protect your confidence, set boundaries without guilt, and transform criticism into fuel for your success.. . . EPISODE CHAPTERS0:00 - Intro1:05 -  Plant a Little Seed of Self-Doubt3:55 -   Compromising Your Resources5:55 - Emotional Labor8:46 -  The People You Keep the Closest12:43 -  Shielding Your Energy 14:09 - Develop Positive Influences in Your Life15:36 - The Most Powerful Shift16:33 - The Negative Voice18:05 -  Your Vision Exists for a Reason . . . RESOURCES ⁠⁠⁠Mindset Makeover. . .CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Insights for Systemic Change⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Curzon Public Relations CEO, Farzana Baduel, joins the world's most-listened-to PR podcast, as Guest Resident Co-Host!Alongside host Doug Downs, SCMP and producers Emily Page and David Olajide MPRCA, this season will explore PR through a truly global lens—tackling industry challenges, leadership insights, and the evolving media landscape.

Ideas shape the world, but only when they're communicated effectively. Some individuals have a remarkable ability to present their ideas in a way that captivates, influences, and inspires. A well-crafted and powerfully delivered idea doesn't just inform—it transforms. Imagine if you could unlock the exact techniques used by the world's best communicators, watch them deliver unforgettable presentations, and apply their secrets to engage your own audience. Carmine Gallo, has studied hundreds of TED Talks, interviewed top speakers, and worked alongside neuroscientists and psychologists to uncover why certain presentations resonate so deeply.  Listen For8:02 Make Others Feel Like the Most Important Person in the Room11:43 The Rule of Three: Why Simplicity Wins16:27 Energy and Passion: Your First 20 Seconds Matter22:22 Answer to Last Episode's Question From Guest Anne GregoryGuest: Carmine GalloLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestCheck out Carmine's newest book “The Bezos Blueprint”Rate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

If we don't intentionally find joy in our everyday lives, we risk burning out before we ever reach our goals. Join Andrea, as she dives into how to shift our perspective, reclaim our joy, and romanticize our lives not as a luxury, but as a necessity.. . . EPISODE CHAPTERS0:00 - Intro0:40 -  A Concept that's Empowering1:52 -   Am I Actually Enjoying My Life?2:26 - The Uncomfortable Truth4:44 -  Mental Shift6:07 -  Why Does Romanticizing our Lives Matter?8:04 - The Roses are out There10:22 - Choose to Celebrate Pleasure14:11 - Step Confidently into Life . . . RESOURCES ⁠⁠The Vision Board Playbook: Design Your Dream Year⁠⁠. . .CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Insights for Systemic Change⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

With Julie Lilliston, Founder & President of Julie Lilliston Communications, a nationally certified woman-owned public relations firm based in Nashville. With a background in corporate communications from Weber Shandwick in Chicago, she has led award-winning campaigns, including the PRSA Silver Anvil and PRWeek Award-winning GoDirect campaign for the U.S. Treasury and Federal Reserve Banks. Her firm is recognized as a “Top 15 Public Relations Agency in Nashville” by UpCity.Julie is an active leader in the PR and business communities, serving on PRSA's Counselors Academy and as a past board member of the National Association of Women Business Owners (NAWBO) Nashville Chapter. She is a recipient of the Nashville Business Journal's Women of Influence Award, an ATHENA Award nominee, and a 2022 Enterprising Women of the Year Champions Award honoree. She also serves on the Women's Enterprise Forum with WBENC and the board of Citizens Savings Bank and Trust Company, the oldest continuously operating African American-owned bank in the U.S.Join us in our conversation as Julie shares her insights on how businesses can leverage PR to build credibility, increase visibility, and drive growth. She breaks down the common mistakes companies make when approaching media and provides actionable strategies for crafting compelling pitches that get noticed. Tune in to learn how you can elevate your brand and establish thought leadership through the power of storytelling and strategic PR efforts.To listen to the podcast and access the show notes and any other resources mentioned in this episode, visit us at www.legalwebsitewarrior.com/podcast.

This episode is in honour of Podcasthon and in support of the Canadian Cancer SocietyWhen facing a life-altering cancer diagnosis, how much does communication—between doctors, patients, and loved ones—truly matter? In this deeply moving episode, Doug Downs sits down with Tim Kelter and Pete Paczko, two men with firsthand experience navigating cancer's devastating impact. Tim shares the heartbreaking story of losing both his daughter and wife to cancer, while Pete, currently battling stage 4 liver cancer, discusses the power of resilience and the role of community support. They dive into the failures and successes of medical communication, the well-meaning but sometimes misguided reactions from friends and family, and how music and simple human connection help them process their grief. This is an emotional and eye-opening conversation about love, loss, and the urgent need for better conversations around cancer.Listen For7:25 "Dad, I Don't Want to Die" – Tim's daughter, Carolyn, breaks down upon hearing her diagnosis, expressing her deepest fear, while Tim struggles to find the right words to comfort her.9:35 "You Should Expect to Be Dead" – Pete recalls a temporary oncologist bluntly telling him he had only 12–18 months to live, only for his regular doctor to later dismiss the claim as unknowable.29:35 "The Song That Woke Her Up" – Tim shares how his son played Bennie and the Jets for Carolyn while she was in a coma, and when she woke up, she remembered hearing it.Guests: Tim Kelter and Pete Paczko Rate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Women bring a unique set of strengths to leadership—qualities that foster collaboration, innovation, and resilience in teams. This week, Andrea discusses how leading with empathy has redefined business success across industries.. . . .EPISODE CHAPTERS0:00 - Intro0:39 -  Reshaping the Business World1:27 -   Effective Leadership Has Evolved3:14 - Gender Diversity On Executive Teams4:14 -  Leaders Prioritize Empathy5:47 - The Multiplier Effect7:34 - How Can We Bring More Empathy?8:36 - Create a Culture of Trust and Authenticity. . . .RESOURCES Download the Hacktivity. . .CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Insights for Systemic Change⁠⁠⁠⁠⁠⁠⁠⁠⁠.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

What if the key to development isn't learning more—but unlearning first? In this episode, we explore how rural communities in underdeveloped nations can shape their own futures by moving beyond Western-imposed models of engagement. Professor Anne Gregory, shares insights from her research in rural Indonesia, where micro-hydro powerplants are transforming villages, and explains how a new approach to participatory communication is empowering communities to take charge of their development. Listen For7:15 Why Top-Down Strategies Fail Without Community Input9:35 The Importance of Local Partnerships in Community Engagement14:51 The Problem with Western KPIs in Southeast Asian Communities19:26 The True Meaning of Empowerment in Development Work24:46 Answer to Last Episode's Question from Guest Michelle Baty, PhD  Guest: Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersfield UniversityUniversity Website page | Email | X | LinkedIn  Rate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

In celebration of International Women's Day, Andrea explores the transformative power of women supporting women. Because when women empower each other to collaborate instead of compete, we all win.  Join us for this week's episode of the InspirED Podcast as Andrea discusses the incredible impact of lifting each other up.I want to hear from you! How have women supported you in your journey? What strategies have you used to collaborate rather than compete? Send your stories to team@kandulacommunications.com, and your story might be featured on an upcoming episode. . . .EPISODE CHAPTERS0:00 - Intro0:40 -  Happy International Women's Day1:30 -   Topic Close to My Heart3:29 - Support Each Other...Multiply Opportunities4:38 -  Build Something Authentic and Passionate5:37 - Actionable Strategies8:59 - What Can I Learn From Her Path?10:22 - Breakthrough Roadblocks. . .RESOURCES ⁠⁠⁠⁠Mindset Makeover Challenge. . .CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠Insights for Systemic Change⁠⁠⁠⁠⁠⁠⁠⁠.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

In a world where technology is increasingly intertwined with human emotions, a new frontier is emerging—artificial intelligence that can understand how we feel. Imagine an AI system that doesn't just analyze data but senses our emotional state through the words we choose, the way we describe our experiences, and even how consistently we check in with ourselves.This isn't science fiction. Advances in natural language processing, psychology, and machine learning are making it possible for AI to interpret human emotions with surprising accuracy. Researchers are now using AI-powered systems to classify mood states based on self-reported text, combining insights from neuroscience and behavioral psychology to enhance human decision-making.But how does an AI system detect emotions through words? What psychological theories guide its ability to distinguish between stress, motivation, or disengagement? And could this technology reshape how we interact with machines—perhaps even with one another?Listen For9:46 AI Can Accurately Estimate YOUR Emotional State12:34 AI Detects Emotions Before Humans Do18:41 Is this Ethical?22:48 Answer to Last Episode's Question From Guest Greg WassermanGuest: Michelle Baty, Neuro PsychologistThreads | Instagram | FacebookListen to Michelle on the Stronger by Design podcast with Michelle MacDonaldRate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

This episode originally published in May 2024.At the end of 2023, PRSA assembled a group of 25 senior communicators from a wide range of industries, in-house and firms, for an additional meeting, with several follow-up meetings with subject matter experts, all spearheaded by Ray Day, 2024 PRSA Chair-elect. Three main actions emerged:We need to champion honesty and transparency, recognizing the need to enhance message strategies to outpace misleading information (which will always exist)We need to emphasize the importance of community-based listening and education, advocating for civil discussion to foster a more informed and respectful publicThe PR industry needs to become a trusted entity by reinforcing integrity and reliability across all communication channelsListen For4:54 A Stakeholder Engagement Process for Addressing Misinformation11:04 Community Level Education Strategies14:56 Focus on Building Trust19:26 Civility and Constructive DiscourseGuest: Ray Day, 2024 chair PRSALinkedInPRSA News ReleaseDownload the GuidebookRate this podcast with just one click Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the showSupport the show

Staying motivated, especially when challenges arise, is something even the most successful people struggle with. Join us for this week's episode of The InspirED Podcast, as Andrea discusses the difference between those who give up and those who push. Andrea dives into the practical ways you can reignite your motivation, even when your goal(s) feels out of reach.. . .EPISODE CHAPTERS0:00 - Intro1:52 -    Real Life Then Takes Over3:23 -    Take Time to Reconnect With That Deeper Purpose5:29 -  Here's The Truth6:22 -    We're Our Own Worst Critic7:18 -  How Does It Impact Your Life?8:55 -  I've Actually Put Together Something For You10:21 -  Remember These. . .RESOURCES The Vision Board Playbook: Design Your Dream Year⁠. . .CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠Insights for Systemic Change⁠⁠⁠⁠⁠⁠⁠⁠.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Personal branding isn't just for influencers or CEOs—it's for anyone who wants to stand out, build trust, and create new opportunities. Whether you're an employee, entrepreneur, or freelancer, the way you present yourself can open doors or close them. In today's digital world, people aren't just hiring résumés—they're hiring reputations. A strong personal brand can make you the go-to expert in your field, help you attract new clients, and even future-proof your career. But crafting a brand that feels authentic and powerful doesn't happen by accident—it takes strategy, consistency, and a clear message.It's the business of being YOU.Listen For7:08 Why if You Fake it... You WON'T Make it10:35 The Rise, and Risks, of Influencers11:54 Imposter Syndrome and Personal Branding16:58 How to Build a Personal Brand from Scratch18:58 Your LinkedIn is your Resume – is it Working for You?21:07 Answer to Last Episode's Question From Guest Michelle Garrett Guest: Greg WassermanLinkedIn | Linktr.ee Rate this podcast with just one click Stories and Strategies WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

Failure is just one part of the story. It's not who you are. And you're not alone in feeling this way. Join us for this week's episode of The InspirED Podcast as Andrea discusses how your failures—and how you respond to them—can make or break you and your future success.. . .EPISODE CHAPTERS0:00 - Intro0:52 -  The "F Word"1:47 -   Shifting Your Relationship with Failure2:38 - Am I The Problem? Time to Spiral.3:57 -  Failing Forward Works for Other People...But What About Me?5:12 - Failure Forces Reflection—and Redirection6:03 - Let's Take the Pressure Off6:03 - Failure Doesn't Define You & Closing Thoughts. . .RESOURCES ⁠⁠⁠55 Life Hacks For Harmonizing Work & Life⁠⁠⁠⁠⁠⁠Free Download: Craft Your Life Hack List⁠⁠⁠. . .CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, ⁠⁠⁠⁠⁠⁠⁠Insights for Systemic Change⁠⁠⁠⁠⁠⁠⁠.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Ever created a PR or communications plan, only to stash it away and forget about it? You're not alone.  Guest Michelle Garrett breaks down why so many businesses struggle to execute their PR strategies—and what they can do to fix it. You need to set clear goals, measure meaningful metrics beyond just media mentions, and ensure consistency in PR efforts instead of relying on one-off campaigns. Michelle also shares insights on the rising importance of personal branding, the evolving media landscape with AI-driven searches, and how companies can effectively identify and reach their target audiences. Listen For06:02 The Wrong Metrics: What NOT to Track in PR 07:39 Common Mistakes in Evaluating PR Success 11:03 The Rise of Personal Branding in PR 13:06 How AI is Changing PR and Searchability 14:34 Finding Your Audience in a Fragmented Media Landscape 15:49 Why Trade Publications Matter More Than Ever 18:23 How Leaders Can Lend Their Voice to PR Without It Eating Up Their Time 19:34 Answer to Last Episode's Question From Guest Kendall BreitmanGuest: Michelle GarrettWebsite | Email | X Michelle's book B2B PR That Gets Results Rate this podcast with just one click Stories and Strategies WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

As brands seek to cut through the digital noise, a fascinating trend has emerged: recording conversations with CEOs and decision-makers to create authentic, shareable content that humanizes their leadership.Kendall Breitman shares her insights on why this strategy is resonating with brands and audiences and how storytelling and transparency are becoming key drivers of brand trust in today's world.Listen For5:25 Turning Internal Meetings into Public Content8:26 The Shift from Logos to Personal Branding20:30 Authenticity vs Message Control in CEO Storytelling22:45 Answer to Last Episode's Question from Guest Jim RudolphGuest: Kendall BreitmanWebsite | X | LinkedIn | InstagramRate this podcast with just one click Stories and Strategies WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

Jaké to je stárnout na internetu a být pod tlakem vypadat navždy mladě a krásně? Jak její vnímání těla a krásy ovlivnily vietnamské kořeny? Jak zvládá odolávat influ tlaku na plastické operace? Jak vnímala své tělo dřív, a jak ho vnímá dnes? Kde se seznámila se svým bf? Uvolněný rozhovor s jednou z og influencerek na české scéně - @beha_nguyen. Celé epizody včetně videa a bonusové části najdeš na www.herohero.co/vyhonitdabla  Podcastové aplikace nám nic neplatí. Moc vám děkujeme za odběry, díky nim můžeme fungovat.

Fractional Leadership is a growing, and possibly permanent, trend of fractional leadership and why it's becoming a permanent shift in the business world. As organizations face leadership gaps, budget constraints, and rapidly evolving challenges, fractional leaders—experienced executives hired on a part-time basis—are stepping in to provide strategic guidance and stability. What is the unique value they bring? How do they differ from consultants and full-time executives? And what does it take to succeed in these high-impact roles?Listen For4:02 Fractional Leadership as an Agile Solution8:16 Building Trust Quickly as a Temporary Leader16:14 Leadership Without an Agenda20:50 Answer to Last Episode's Question From Guest Farzana Baduel Guest: Jim Rudolph, JGR CommunicationsWebsite | Email | LinkedIn Rate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for many marketing and PR agencies it's the preferred go to tool.The average time on TikTok in 2024, per user, is estimated to be 58 minutes per day. But several governments have banned TikTok from being used on Government devices – including the United States, Canada, the UK and Australia. In India, TikTok is banned altogether.In late April 2024, President Biden signed a bill into law that has bipartisan support. It's called the National Security Act, 2024. Under the new law, ByteDance, the owner of TikTok, has until late January 2025 to divest itself of TikTok and find new ownership for the social media company.TikTok is fighting back saying the law is unconstitutional. What does the potential ban mean for marketing and PR pros?Listen For5:10 The Impacts a Ban on Tiktok Will Have on Different Sectors6:07 Platform Contingency Plans21:12 Regulation and Market DynamicsGuest: Cayce Myers, PhD, LL.M., JD, APREmail | X | LinkedIn | WebsiteRate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsSupport the show

Communication is the most important weapon a Navy SEAL can carry—more vital than physical strength, endurance, or even firepower. I was in Salt Lake City recently at a conference and saw former Navy SEAL William Branum speak. He served for 26 years with the US Navy and 23 of those years was a Navy SEAL. In his presentation he talked about how clear, concise, and often nonverbal communication plays a critical role in high-stress, life-or-death situations—whether underwater, in a firefight, or clearing a house. He broke down the lessons SEALs learn on the battlefield that can be applied to leadership, teamwork, and personal growth. So, when I had a chance to sit down with him in the lobby, I grabbed my mobile phone, and we recorded an episode together. This is a conversation about the power of communication and how simplifying your message can lead to greater impact.Listen For4:26 The Power of Nonverbal Communication 6:36 Simplicity is Key in High-Stress Environments 10:33 Self-Communication Shapes Success 12:24 Adaptability in Crisis Situations Guest: William Branum, former Navy SEALWebsite | Instagram | You Tube | FacebookRate this podcast with just one click Stories and Strategies WebsiteConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

Soft Power. It's the concept of influence… not control – and it can shape global perceptions, drive brand loyalty, and create lasting impact.In this episode we learn what soft power really means, how it differs from traditional PR, and how companies can use it to build trust, foster connections, and stand out in a competitive market (or even world order). Through storytelling, cultural identity, and corporate responsibility, discover how your organization—or personal brand—can expand its reach and impact… all done softly.Listen For6:24 Defining Soft Power 7:48 Soft Power in Nation Branding and Campaigns 9:42 Psychological Impact of Familiarity in Marketing 14:21 Building a Corporate Soft Power Strategy 22:16 Answer to Last Episode's Question From Guest Jason CerconeGuest: Farzana Baduel, Curzon PR, President CIPRWebsite | Email | Bluesky | X | LinkedIn | Instagram | YouTube | FacebookRate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

She made the internet howl with one absurd phrase. Haliey Welch, the self-proclaimed “Hawk Tuah Girl,” turned a bizarre street interview viral fame almost overnight. What started as a joke spiraled into a full-blown phenomenon, with memes, merchandise, and her very own cryptocurrency. But it was the viral cry that became a crypto crash.In this episode, we unpack the wild story of Haliey Welch's meteoric fame. Her viral catchphrase to the lawsuits surrounding her failed crypto venture, the absurdity of meme culture, the dangers of influencer hype, and what it all says about us as a society. Listen For1:46 Virality is Unpredictable 5:07 Leverage Authenticity and Quality Content 12:51 Influencer Responsibility Matters 14:35 Sustainability of Fame Requires 21:28 Answer to Last Episode's Question from Guest Karl MawhinneyGuest: Jason CerconeWebsite | Email | LinkedIn | YouTubeListen to Jason's podcast Let's Blow this Up Rate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

Rate this podcast with just one click In today's crowded digital landscape and with marketing budgets tighter than ever, brands are looking for fresh, innovative ways to connect with younger audiences. One emerging frontier? K-12 schools. These classrooms are no longer just hubs of learning—they're evolving into powerful spaces where brands can make a meaningful impact while building long-term affinity.Whoa… you mean vending machines for soft drinks and chips?No.From sponsoring STEM programs to supporting arts initiatives and even helping address teacher burnout, brands are finding creative, value-driven ways to engage. But how can marketers navigate this opportunity ethically, ensuring their efforts genuinely support students and educators? Let's explore how to strike the right balance in this delicate but promising space.Listen For6:45 Kleenex's “Heroes of the Classroom” Campaign9:12 Key Metrics and Emotional Engagement12:16 Core Principles: Jersey Mike's Community Engagement19:16 Recognition Programs: Kroger's High School Initiative21.42 Answer to Last Episode's Question from Guest Frank StrongGuest: Karl MawhinneyWebsite | X | LinkedIn | Instagram  Campaigns Karl mentionedCostco/Kleenex Big 5 Sporting GoodsCM Facebook  Stories and Strategies WebsiteConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

Wikipedia is one of the top the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also disseminated across the web on Google's Knowledge Graph and associated search page components, quick summaries of topics on Siri and Alexa, and even into news articles, podcast discussions, and government websites. Wikipedia is also of interest for SEO practitioners, heavily influencing Google search results and now impacting outputs from generative AI software like Chat-GPT.Everyone from journalists, investors, and your customers are using Wikipedia to understand your company. Do you understand how it works and what you can do about it?Guest: Rhiannon RuffEmail | LinkedIn | Lumino Digital's website | Rhiannon's book Managing a Crisis on WikipediaRate this podcast https://ratethispodcast.com/storiesstrategiesConnect with usLinkedIn | X | Instagram | You Tube | Facebook Request a transcript of this episodeSupport the show

In this reflective and heartfelt episode, Andrea shares her personal journey toward spiritual alignment—a process ignited by years of living according to others' expectations and confronting the painful realization that her life, though carefully constructed, wasn't truly her own. She explores how societal, familial, and cultural pressures often place women, mothers, and wives into predefined roles, asking them to sacrifice their authenticity to meet the needs of others. Andrea's message serves as both a confession and a call to action, inviting you to reflect on your own life. Have you ever found yourself boxed into roles designed by others? If so, how can you begin to step out of those boxes and start living in alignment with their own desires, values, and purpose? While the journey to alignment may involve difficult, sometimes costly decisions, the reward is profound: personal freedom, fulfillment, and a life that resonates with the deepest parts of the soul. . . . RESOURCES IN TODAY'S EPISODE ⁠⁠⁠⁠Sign up for our newsletter!⁠⁠⁠⁠ . . . CONNECT WITH KANDULA ⁠⁠⁠Kandula Blogs⁠⁠⁠ ⁠⁠⁠Youtube⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠ ⁠⁠⁠LinkedIn⁠⁠⁠ . . . ABOUT ANDREA DE LA CERDA Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA. Sign up for Andrea's monthly newsletter, ⁠⁠⁠Insights for Systemic Change⁠⁠⁠. . . . WORK WITH US Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Rate this podcast with just one click Time to explore predictions for the coming year in public relations, marketing, and the evolving role of AI. There are conflicting views on AI's future, its role in content generation, and whether the hype has peaked or we're still climbing the AI rollercoaster. But there's no arguing with the importance of transparency and authenticity rising to the challenges of disinformation. Frank Strong of Sword and Script conducted an industry survey and shares the results with us.Listen For6:43 Is the Future of AI Utopian or Dystopian?9:31 Tough of Disillusionment: Are we There Yet?10:06 Transparency as a Competitive Advantage12:12 Why Differentiation Matters in an AI World17:21 Trust in Influencers: Hollywood vs Niche Experts21:22 Answer to Last Episode's Question From Guest Brian PorterGuest: Frank Strong, Sword and the Script Media LLCWebsite | X | LinkedIn | Instagram Read the survey resultsSubscribe to Frank's blog  Stories and Strategies WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

In the face of donation decline, sustaining and growing non-profit organizations requires strategic approaches and leveraging various fundraising channels and tools. A robust brand identity is crucial for donor engagement, enhancing credibility, trust, and awareness. Understanding donor behavior and demographics is key. In this episode, Andrea dives into a variety of free and low cost tools that can help revitalize an organization's fundraising efforts. Social sharing sites enable nonprofits to engage with supporters and amplify fundraising efforts, while events and peer-to-peer fundraising are particularly effective in engaging next-gen donors. Corporate donations offer another avenue, with matching gift programs doubling the impact of employee contributions. Despite the prevalence of such programs, many employees are unaware of them, highlighting the need for awareness campaigns. Peer-to-peer campaigns mobilize supporters to raise funds, while CRM solutions also help track donations and manage donor relationships effectively. Utilizing a mix of fundraising formats and tools is optimal for organizational growth, with the potential for significant revenue increases outweighing the minimal costs of most tools. Embracing these strategies can ensure sustained funding and organizational success even in challenging donation climates. . . . RESOURCES IN TODAY'S EPISODE ⁠⁠⁠⁠Facebook Fundraisers⁠  ⁠Instagram Donation Stickers⁠  ⁠Eventbrite⁠  ⁠GiveSignup⁠ ⁠MobileCause⁠ ⁠Double the Donation⁠ ⁠HEPdata⁠  ⁠Bloomerang⁠  ⁠DonorPerfect⁠ ⁠Salesforce NPSP⁠  ⁠Patreon⁠ ⁠Memberful⁠ ⁠Wild Apricot⁠ . . . CONNECT WITH KANDULA ⁠Youtube⁠ ⁠Instagram⁠ ⁠LinkedIn⁠ ⁠Blogs & Resources⁠ . . . ABOUT ANDREA DE LA CERDA Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA. Sign up for Andrea's monthly newsletter, Insights for Systemic Change: https://www.linkedin.com/newsletters/insights-for-systemic-change-7151726599359332352/ . . . WORK WITH US Kandula works with non-profits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Rate this podcast with just one click We think we can tell when bots take the pen, When AI spins words again and again. "Deep dives" and "delves" in their usual tone, The cadence, the phrasing, they're not quite our own.But the line's getting blurred, it's harder to see, Is this human or machine-crafted poetry? The last bastion, they said, where humans excel, Was poetry's heart, its unbreakable shell.Yet now a new study has shattered the view, At Pittsburgh, they've found something striking and new: When placed side by side, the verdict is clear, AI's verses are what we hold dear.From Chaucer to Whitman, and Dickinson's art, AI poems are stealing the heart. So the boundary fades, as the data suggests, The machine's taken hold in humanity's text.Listen For3:42 Why AI Poems are Preferred4:48 Straightforward Nature of AI Poetry8:06 Impact of Cognitive Bias18:42 Potential of AI in Broader Art Forms19:39 Answer to Last Episode's Question from Guest Jess Jensen Guest: Brian Porter, University of PittsburghWebsite | LinkedIn Read the Abstract by Brian and his teamConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episode (and a human will respond)Support the show

Send us a textLeave a rating for this podcast with one clickHow can self-directed IRAs unlock new pathways for your investment strategy? Scott welcomes Paul Herbes from Equity Trust to discuss how self-directed IRAs, Roth conversions, and real estate 401(k)s empower investors to take control of their financial future. They explore timely strategies for navigating today's market, the potential impacts of AI, trends in industrial real estate, and the art of becoming a successful passive investor. WHAT TO LISTEN FOR05:09 – Timely strategies: End-of-year moves to offset capital gains10:08 – 2025 outlook: Interest rates, tariffs, and industrial real estate growth15:12 – Roth conversions: Leveraging taxes for long-term growth25:18 – 1031 exchanges: Debunking myths about its futureGUEST: PAUL HERBESEmail | LinkedIn | Calendar | Website  CONNECT WITH USWebsite | You Tube | Facebook | X | LinkedIn | InstagramFollow so you never miss a NEW episode! Leave us an honest rating and review on Apple or Spotify.

Self-sabotage is a complex and often subconscious behavior that can stem from a variety of sources, including deep-seated limiting beliefs, early childhood experiences, and internalized fears. In this episode of the InspirED Podcast, Andrea takes a deep dive into her personal journey with self-sabotage, sharing her own struggles, frustrations, and the impact it has had on her life. She reflects on how these self-defeating patterns have interfered with her personal growth and professional ambitions, and how adjusting her behavior completely changed the game.  Andrea also provides listeners with powerful, practical strategies to help them uncover the root causes of their self-sabotaging behaviors. She explores methods for breaking free from these destructive patterns, empowering listeners to shift their mindset, build self-awareness, and cultivate habits that support their goals rather than undermine them. Whether you're battling procrastination, perfectionism, or any other form of self-sabotage, this episode offers the insights and tools you need to overcome these barriers and unlock your true potential. . . . RESOURCES IN TODAY'S EPISODE ⁠Harvard University InBrief: The Science of Early Childhood Development⁠ ⁠Self Sabotage Quiz from Psychology Today⁠ ⁠The Day One Journal App: 550+ Journal Prompts⁠ ⁠The Big Leap by Gay Hendricks ⁠ . . . CONNECT WITH KANDULA ⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ . . . ABOUT ANDREA DE LA CERDA Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA. Sign up for Andrea's monthly newsletter,⁠⁠⁠⁠⁠⁠⁠ ⁠Insights for Systemic Change⁠⁠⁠⁠⁠⁠⁠⁠. . . . WORK WITH US Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Rate this podcast with just one click Executives are finally beginning to understand the power of participating in digital channels.“What if I mess up?” “Why would anyone want to hear from ME?”Those WERE the common excuses until about five years ago when the trend lines changes and it was more common for executive leaders to BE on social media than not. Still, most sound like cheerleaders for their company don't they? We aren't REALLY getting to know them, just where they work and a less-than-subtle message about why we should support or even patronize their organization. How to help them sound more authentic? More real? Maybe there is a way.Listen For 08:12 Playing it Safe: Executives “Dipping Toes” in Social Media09:11 Frank Cooper's LinkedIn Masterclass10:30 Sarah Blakely's Authentic Instagram Approach14:05 Injecting Personality Into Executive Communication15:42 Connecting Through Emotion, Humor, and Value22:20 The Professional-Authentic Balance for Executives23:18 Crafting a Narrative Framework for Digital Success24:35 Answer to Last Episode's Question From Guest Dr Karen Hills PrudenGuest: Jess JensenWebsite | email| LinkedIn | XStories and Strategies WebsiteConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

When family obligations create toxic moments, at what point is it okay to say goodbye—or at least set firm boundaries?  This week, Andrea discusses a tough but important topic: how to navigate family dynamics that may be harming your mental health, identity, or sense of self during the holidays. Listen in as she talks about why it's okay—necessary, even—to prioritize your well-being, and how setting boundaries can be one of the most loving and courageous things you do for yourself.   RESOURCES ⁠⁠55 Life Hacks For Harmonizing Work & Life⁠⁠ ⁠⁠Free Download: Craft Your Life Hack List⁠⁠ . . . CONNECT WITH KANDULA ⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ . . . ABOUT ANDREA DE LA CERDA Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA. Sign up for Andrea's monthly newsletter, ⁠⁠⁠⁠⁠⁠Insights for Systemic Change⁠⁠⁠⁠⁠⁠. . . . WORK WITH US Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Fear has a sneaky way of taking the wheel in our lives, often disguising itself as practicality or logic. It says things like, “It's too risky,” or “What if you fail?” While fear is a natural part of being human—designed to protect us—it can keep us stuck, holding us back from growth, fulfillment, and opportunities. This week, Andrea explores how fear operates in today's world. Instead of running from physical dangers like our ancestors, fear keeps us from sending an email, pitching an idea, or pursuing a dream. It convinces us that staying small is safer. But when we let fear guide our choices, the cost is high—emotionally, professionally, and even in our relationships. . . . EXTRA RESOURCES ⁠55 Life Hacks For Harmonizing Work & Life⁠ ⁠Free Download: Craft Your Life Hack List⁠ . . . CONNECT WITH KANDULA ⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ . . . ABOUT ANDREA DE LA CERDA Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA. Sign up for Andrea's monthly newsletter, ⁠⁠⁠⁠⁠Insights for Systemic Change⁠⁠⁠⁠⁠. . . . WORK WITH US Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

In this episode of The InspirED Podcast, we're unpacking why work-life balance is so difficult for women entrepreneurs and why it's absolutely essential for our mental health, happiness, and long-term success. With over 25 years of running multiple businesses and raising four kids, Andrea shares life hacks that have helped her manage her busiest days. She shares her favorite strategies to help you manage stress, set boundaries, and build a life that truly honors both your ambitions and your well-being.  . . . RESOURCES IN TODAY'S EPISODE 55 Life Hacks For Harmonizing Work & Life Free Download: Craft Your Life Hack List . . . CONNECT WITH KANDULA ⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠ ⁠⁠⁠⁠Youtube⁠⁠⁠⁠ ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ . . . ABOUT ANDREA DE LA CERDA Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA. Sign up for Andrea's monthly newsletter, ⁠⁠⁠⁠Insights for Systemic Change⁠⁠⁠⁠. . . . WORK WITH US Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Recently, a growing trend has swept across social media, with female content creators promoting the "Trad Wife" lifestyle. This movement glorifies traditional gender roles, where women are encouraged to focus on homemaking, child-rearing, and supporting their husbands, all under the promise of simplicity and a return to so-called "traditional values." Although this lifestyle might initially seem comforting or appealing, it carries significant risks to women's autonomy, self-worth, and societal progress. The "Trad Wife" narrative perpetuates and reinforces harmful gender stereotypes, reducing women's primary value to their domestic roles and their ability to serve their husbands. Tune in as Andrea shares her own cautionary tale, and how this trendy lifestyle can be detrimental to women of all backgrounds. . . . RESOURCES IN TODAY'S EPISODE ⁠The Times: Meet the Queen of the ‘Trad Wives' (and Her Eight Children)⁠ ⁠Podcast: The Rise and Fall of Ruby Franke⁠ ⁠TikTok: TradWife Trend⁠ ⁠Piers Morgan Uncensored: “Men Tend to be Better People!”⁠ . . . CONNECT WITH KANDULA ⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ . . . ABOUT ANDREA DE LA CERDA Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA. Sign up for Andrea's monthly newsletter,⁠⁠⁠⁠⁠⁠ ⁠Insights for Systemic Change⁠⁠⁠⁠⁠⁠⁠. . . . WORK WITH US Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

#EpisodeRevisit Inspired by a thought-provoking conversation with a friend about chivalry in relationships, Andrea delves into a nuanced conversation surrounding chivalry in today's world—where it's often seen either as a romantic gesture of care and consideration or as an outdated practice that subtly reinforces sexism. Andrea also explores the complex perspectives on chivalry in the workplace and offers a guide to modern-day chivalry that empowers everyone to be considerate, professional, and inclusive. . . . RESOURCES IN TODAY'S EPISODE ⁠The Berkeley Beacon: Chivalry is not dead, it's been adopted by women⁠ ⁠The Los Angeles Loyolan: Chivalry isn't completely dead, but it should be⁠ ⁠The Economic Times: Etiquette: Is chivalry dead in modern workplaces⁠ . . . CONNECT WITH KANDULA ⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ . . . ABOUT ANDREA DE LA CERDA Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA. Sign up for Andrea's monthly newsletter,⁠⁠⁠⁠⁠ ⁠Insights for Systemic Change⁠⁠⁠⁠⁠⁠. . . . WORK WITH US Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!