Podcasts about PRSA

Getting Hispanic communications wrong is not just a slip. It can cost brands credibility, trust, and millions in wasted campaigns. Too often, companies think a simple translation is enough, only to find their carefully crafted message falls flat or even offends the very audience they are trying to reach. With more than 65 million Hispanics in the United States, representing one of the fastest growing and most influential communities, PR professionals cannot afford cultural blind spots.In this episode Susana Mendoza, who helps brands authentically connect with Hispanic audiences, shares where campaigns most often go wrong, how to segment messaging without stereotypes, and why understanding generational and cultural nuances is critical to success. From Univision and Telemundo to influencers and radio, Susana lays out the media landscape and offers practical insights for PR teams navigating sensitive issues such as immigration, healthcare, and public safety.Listen For4:38 Translation Traps & Cultural Missteps 8:27 The Power of Spanish-Language Radio 11:17 Can ChatGPT Really Translate Culture? 15:38 Build Trust Before the Campaign Starts 17:21 Answer to Last Episode's Question from Jackson Wightman Guest: Susana MendozaLinkedIn Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

What do Tylenol, Jimmy Kimmel, and Disney all have in common? They're all caught in the crosshairs of public opinion this week. On this episode hosts David Gallagher and Doug Downs are joined by B2B PR powerhouse Michelle Garrett to dissect a week of PR minefields. From President Trump's dangerous misinformation about Tylenol and pregnancy, to the backlash and brand gymnastics following Jimmy Kimmel's controversial monologue.  The trio also touches on the shifting global perception of American brands and how companies can (and must) navigate reputational risk in polarized times.  Listen For5:42 What did President Trump say about Tylenol? And how should PR teams respond to misinformation?14:52 Why did Jimmy Kimmel get pulled off the air, and what does it say about Disney's PR strategy?26:33 How can political polarization affect brand trust and corporate reputation?Special Guest Michelle GarrettWebsite | Email | X | LinkedInThe Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelWe publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available. Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestream Support the show

Clothing brand startups fail for a variety of reasons and Rob breaks down why you likely won't get rich... (right away).Make Designs (with discount)

What happens when your newsfeed becomes a battlefield?In the US and UK, political leaders trade accusations, social media thrives on outrage, and communities are left simmering in distrust. What used to be disagreements over policy now look more like open hostility, with violence creeping closer to the center of public life. Attacks on lawmakers, threats to schools, and the killing of high-profile figures are no longer shocking outliers but part of a troubling pattern.This episode asks a difficult but urgent question: how much of this violence is rooted in the way we communicate? Words frame identities, assign blame, and sometimes push people toward radical action. Sticks and stones may break bones… but in today's world, it's the words that are drawing blood. Listen For3:17 Identity-Based Polarization6:22 How Algorithms Divide Us10:20 The Rush to Blame14:49 Messaging That Can Prevent Violence19:33 Teaching Kids to Resist Radicalization and DisinformationGuest: Amy PateEmail | Website | X Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Google Search still holds about 90% of global search volume as of mid‑2025, but change is underway as more users begin turning to AI. AI search is rewriting the rules of discovery, and PR needs to adapt. With ChatGPT, Gemini, and Perplexity each scraping different corners of the web, the old focus on big-name publications is no longer enough. The most influential sources may now be niche review sites, specialized forums, or content hubs you have never pitched. Knowing what each Large Language Model (LLM) values and how to optimize for it, is becoming a core PR skill.In this episode, we explore how Answer Engine Optimization (AEO) is reshaping PR. From the rise of “dual websites” for humans and bots to the ethical tensions between LLMs and media outlets, we discuss how PR teams can rethink targeting, adapt content, and position clients for visibility in an AI‑first world. Listen For5:49 Dual Websites: One for Humans, One for Machines8:39 LLMs as New Media Channels11:38 What AI Tools Scrape (and Why It Matters)14:45 Can Bots Get Past Paywalls? The Legal and Ethical Minefield17:01 Answer to Last Episode's Question From Heather Blundell Guest: Jackson Wightman, Founder Proper PropagandaWebsite | Email | LinkedIn  Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Make Designs (with discount) 

Every Friday we scan the PR Mega Chat and pick the stories that actually shaped the week. What happens when narrative control collides with tragedy, misinformation, and an unfiltered digital age?In the second episode of The Week Unspun, hosts Farzana Baduel, David Gallagher, and Doug Downs dive into the breaking news of political commentator Charlie Kirk's shocking shooting and the volatile aftermath, both online and off. From exploring how disinformation spreads faster than facts to how leadership (or lack thereof) shapes national reaction, the trio offer PR-savvy analysis of crisis communication, media ethics, and the real-world consequences of social media. They also explore surprising connections between gender inclusion, menopause in the workplace, and how ageism and AI are reshaping the public relations industry.  Listen For4:07 The Vacuum of Information and Divisive Reactions7:58 Unfiltered Violence: Children, Social Media, and Emotional Fallout18:53 Menopause in PR: The Silent Career Killer?24:33 The Great Unbundling of PR Talent30:15 Are Reputations Still Vulnerable in the Teflon Age?The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelWe publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available. Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestream Support the show

Make Designs (with discount)

Make Designs (with discount)

More women are now leaving the PR industry because of perimenopause and menopause than because of childbirth. That's a staggering, often invisible, that's shift happening right at the top. It's not burnout or work-life balance pushing them out, but a phase of life that's rarely acknowledged and even more rarely supported.This episode is an unflinching conversation about the real pressures senior women face. Why is menopause still a taboo topic at work? How misunderstood are its impacts on confidence, performance, and retention? And what must organizations and agencies do to support their best talent before they quietly walk away? Listen For4:22 The Invisible Workplace Crisis7:01 The “Rush Hour” of Women's Lives10:01 Emotions, Gender, and Professionalism13:37 Finding Balance in Psychological Safety18:53 Answer to Last Episode's Question from Fred CookGuest: Heather Blundell, CEO GraylingWebsite | X | LinkedIn | EmailStories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

In this episode, Brian is joined by Matthew Marcial, ChiefExecutive Officer with the Public Relations Society of America or as more easily said the PRSA. The PRSA is the leading professional organization serving the communications community through a network of more than 400 professional and student chapters in the U.S., Argentina, Colombia, Mexico, Peru and Puerto Rico. Tune in to hear who Matthew Thanks for helping him along the way.

PR really is at a crossroads… we've got old playbooks and new players coming in who want to change the rules. In its report Mind the Gap, USC's Center for Public Relations reveals sharp divides between Gen Z and older professionals on everything from AI and hybrid work to media influence and corporate purpose.  While Boomers and Gen X cling to the belief that human creativity will always be irreplaceable, Gen Z is charging ahead, optimistic about technology, eager for flexibility, and expecting brands to stand for something more than just profit. But will that energy survive once they step into leadership — or will they, too, get swallowed by the system?In this episode, we sit down with Fred Cook, Director of USC's Center for Public Relations and author of the Mind the Gap report, to explore whether we're training young professionals for a world that no longer exists. Are we too obsessed with purpose and not focused enough on performance? Are old myths about PR holding us back? And most importantly — can Gen Z avoid the mistakes their predecessors made, or are they destined to repeat them? Listen For3:04 The Weight on Gen Z's Shoulders5:15 Communicating Across Generations in a Fragmented Media Landscape8:08 Polarization as a Business Model12:02 The Death of Corporate Purpose?17:56 Answer to Last Episode's Question From Guest Ayeni Samuels Guest: Fred Cook, Director USC Center for Public RelationsEmail | X | LinkedIn Mind the Gap StudyStories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Melinda Jackson's extensive experience in public relations, branding, and influencer marketing has positioned her as a leading figure in the industry. With over a decade of international expertise, she has successfully navigated the complexities of PR, working on high-profile campaigns that have garnered GRAMMY, EMMY, and PRSA awards. Melinda's untraditional approach emphasizes the importance of storytelling and emotional connection, allowing her clients to stand out in a crowded marketplace. Her strategic alignment with influencers further enhances brand visibility, demonstrating her ability to adapt to the ever-evolving dynamics of modern marketing. Her journey from a small-town girl in North Carolina to a respected PR professional in Los Angeles showcases her determination and innovative mindset. Melinda's unique perspective on the music and entertainment sectors enables her to craft tailored strategies that resonate with audiences and drive engagement. By fostering authentic relationships and encouraging creative thinking, she empowers her clients to explore new avenues for growth and success. This commitment to innovation not only sets her apart from her peers but also inspires businesses to embrace their unique narratives. For those who may not yet be ready for full-scale PR efforts, Melinda offers consulting calls designed to help businesses assess their current positioning and identify areas for improvement. These consultations provide valuable insights into effective branding and marketing strategies, ensuring that clients are well-prepared for future PR initiatives. To learn more and schedule a consulting call, visit www.melindajacksonpr.com and take the first step toward elevating your brand. Try ZipRecruiter for FREE at ZipRecruiter.com/work For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Make Amazing Designs (with discount)

Ayeni Adekunle Samuel argues that Africa is often misunderstood or reduced to oversimplified stereotypes by global brands, agencies, and even tech platforms.  Despite Africa's complexity, diversity, and economic importance, key decisions — including PR, marketing, and tech strategies — are still shaped in places like New York and London, often without African expertise or context. Ayeni shares his personal journey as a Nigerian entrepreneur building a pan-African and international PR firm, highlighting both the structural barriers (like bias, access to capital, lack of representation) and the opportunities (especially in areas like AI and local innovation).Listen For4:15 The Africa Strategy Mistake Global Brands Keep Making7:41 The Case for Local Advisors12:36 PR Prejudice: The Hidden Hurdles African Firms Face Abroad16:30 Africa Has Talent, But Not Opportunity17:10 Answer to Last Episode's Question from Guest David GallagherGuest: Ayeni Adekunle SamuelWebsite | Email | InstagramStories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Why is the PR industry still having the same tired conversation? Year after year, event after event… while the world moves on without us? We talk about getting a seat at the table, then sit quietly when we do. We debate metrics like we haven't had decades to solve them. We celebrate awards for campaigns that often say nothing and change even less.We hold events that are same panel conversations… different year.Somewhere along the way, the industry built for cultural leadership got stuck in a cycle of repetition, imposter syndrome, and comfort. David Gallagher of Folgate Advisors is a veteran voice who's seen the industry from the inside and isn't afraid to say what others won't. It's time to stop outsourcing our thinking and start redefining what this industry is actually for. Listen For4:58 Are We Really as Dynamic as We Claim?10:22 Why PR Avoids True Innovation11:34 How PR Lost Its Science-Driven Edge17:43 Following the Wrong Model: PR as Advertising's Shadow19:30 Answer to Last Episode's Question from Guest Bill Welser Guest: David Gallagher, Folgate AdvisorsEmail | LinkedIn | Folgate LinkedIn Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Gerry Corbett is a PR thought leader and former PRSA chair and CEO. We follow his five-decade career from the beginning, when he reeked of garlic and spent his days in wind tunnels, to a fruitful corporate comms stretch working with 17 CEOs. He led PR for large farm equipment, heavy industry, real estate and aerospace companies. In this episode, we hear why it's difficult for older PR pros to find work, how to nurture your creative side and why Congress doesn't like expensive hammers.Links: The Borowitz Report podcast: https://www.borowitzreport.com/podcastScott Monty podcast: https://scottmonty.com/podcast PRSA Seasoned Professionals & other affinity groups: https://www.prsa.org/about/diversity-equity-inclusion#affinity Gerry's PR Job Coach blog: https://prjobcoach.blogspot.com/ Gerry's nature photography: https://www.instagram.com/sun_tography/ 

Ženy XYZ #6: Anketa Sexistické prasátečko, kterou organizace Nesehnutí proměnila tuzemský pohled na reklamu, sice skončila už v roce 2018, kandidátů na anticenu by bylo stále dost. Sexistická reklama, v níž je ženské tělo redukováno na propagační předmět, už v mainstreamu není téměř k vidění. Zároveň na ni stále sázejí nejrůznější řemeslníci či dodavatelé autodílů, ale i velký obchodní dům či druholigový fotbalový klub. Pořád ale platí, že bez odpovídajícího kontextu je podobná propagace na štíru se zákonem o reklamě. O příkladech sexistické reklamy z poslední doby i o tom, o čem vypovídá povyk kolem reklamy na džíny s herečkou Sydney Sweeney v hlavní roli debatovaly v šestém díle svého podcastu redaktorky Markéta Plíhalová, Clara Zanga a Silvie Lauder.

Best Design Tool (with discount)

What does it take to rebrand an entire nation? Not just a logo or slogan—but the name itself. Gökhan Yücel helped lead the campaign to officially shift the international name from Turkey to Türkiye.  It's a move that goes far beyond semantics—touching diplomacy, identity, and global perception. Gökhan pulls back the curtain on how such a monumental change has been communicated to the world and why it matters more than most of us think. But this conversation goes even deeper. From repositioning Türkiye as the “nexus of the world” instead of merely a bridge between East and West, to attracting the next generation of global investors, to reshaping the way governments confront disinformation and how strategic storytelling can reshape the image of an entire country. Listen For3:06 Renaming a country… where do you even start?6:53 How “country as brand” became a global strategy9:42 “Hype is the new narrative” 13:57 Branding Türkiye for audiences in the West16:33 From SEO to AEO — marketing in the AI era18:15 Answer to Last Episode's Question from Guest Bill Welser IVGuest: Gökhan Yücel, Campaign Designer Hello Türkiye Country Rebranding CampaignEmail | X | LinkedIn Hello Türkiye Campaign (YouTube)Türkiye Century Campaign (Official Site) Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

What if the most powerful tool in public relations isn't a pitch deck or media list, but your own story? In this episode, we're joined by technologist-turned-storytelling-evangelist William Welser IV, founder of Lotic, a platform that uses artificial intelligence to help people uncover the data hidden inside their own narrative. From his days building satellites to his unexpected pivot into behavioral science, Bill shares why he believes personal storytelling isn't just therapy, it's strategy. The most powerful communication connects the head and the heart, the human and the machine and yes, the PR and the AI. Listen For4:36 Why Story is the Richest Data Set 6:34 What lotic.ai Actually Does 12:15 Why PR Pros Need Self-Awareness Tools 17:28 How lotic.ai Makes Money (Hint: It's Not Your Data) 21:09 Answer to Last Episode's Question from Guest Brett FarmiloeTry lotic.ai for yourself, FOR FREEGuest: Bill Welser, LoticWebsite | Email | X | Instagram Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

What if the expert quote you just read in a news article wasn't written by a human — but by AI? That's already happening.  A PR tool called Synapse is selling agencies the ability to fire off automated expert pitches to journalists, complete with research, personal-sounding anecdotes, and polished email copy — all with minimal human input. It promises one person can do the work of five and crank out twenty media pitches an hour.  But is this innovation, or is it a warning sign for the future of public relations? In this episode, we're unpacking what Synapse means for PR and media. We'll explore why this kind of automation raises ethical alarms, how journalists are likely to respond, and what PR professionals need to do right now to protect trust, credibility, and the real value we bring to the table.  Listen For6:12 Creepy or Clever? How Synapse Targets Reporters7:48 Fabricated Experts: Ethical Red Line Crossed10:35 Should the PR Industry Be Regulated?11:16 How Journalists Will Fight Back With Closed Networks22:40 Don't Blame the AI—Blame OurselvesStories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Meritus Media isn't just another digital agency. It's not a growth hack lab, a content mill, or a stitched-together team of Upwork freelancers. It's a convergence—a rare blend of what still works, what used to work, and what should work when it comes to visibility, credibility, and influence.That's why I joined.It's why I stepped behind the Meritus shield—why I aligned my decades of SEO, ORM, and digital strategy experience with a crew led by Mike Falkow and built on the legacy of Sally Falkow.A Legacy That Still LeadsSally Falkow is a name that belongs in any serious digital PR curriculum—if such a thing existed. I've known her for 20 years. She's not a pioneer in the tech-bro sense. She's a veteran of real PR: press releases by fax, journalist calls by phone, media earned—not bought.She was ahead of the curve before social media had a name. She helped shape the Social Media News Release. She launched The Proactive Report in 2003 and wrote SMART News: How to Create Branded Content That Gets Found in Search and Shared on Social Media. She earned PRSA's APR, trained 2,500+ execs, and was PR News' PR Trainer of the Year.Her legacy? Treating journalists as collaborators, not targets. Earning coverage through relevance. And blending the language of PR with the structure of search.From Mizuno to MeritusSally and I first worked together at Social Ally. One of our first projects? A blogger campaign for Mizuno Running. Instead of paying for posts, we offered influencers shoes to test, run in, and review—if they wanted. No scripts. No contracts.It worked. Real people wrote real things. Trusted voices moved the needle. That same spirit lives on at Meritus.What Meritus DoesMeritus Media is full-spectrum. Not bolted-on services. Not a list of tactics. A strategic system where each part strengthens the next:Digital PR with a journalist's eyeReputation Management that creates narrativeSEO that's technical, strategic, and brand-alignedInfluencer Outreach built on relationships, not ratesWeb Dev & UX that marries story and performanceSocial Media with tone, not just timingContent Strategy that serves both people and platformsFrom schema to storytelling, long-tail search to crisis response—everything is integrated.The Falkow FactorMike Falkow, Sally's son and now CEO, brings creative and technical fluency. Former surfer, art director, actor, and developer, Mike leads with instinct and insight. He's growing Meritus' footprint across LA, Tampa, and the UK. His brother Jonathan “Cokey” Falkow handles European development with the same mix of charm and clarity.Together, they carry forward Sally's DNA—updated for today's world.Why I'm HereBecause this model works. Because these people are real. Because Sally's relationship-first, journalism-first, clarity-driven ethos isn't a pitch here—it's the standard.Clients aren't budgets. They're collaborators. Success isn't clicks. It's momentum. Trust. Visibility with gravity.The FutureVisibility now is hybrid: earned and owned, organic and engineered. Built with the heart of a journalist and the brain of an SEO.That's why I joined Meritus.That's why I'm building with this team.And that's why, if you're tired of duct-taped digital and tired ideas, you should be watching.Let's get to work.

In today's media landscape, journalists are drowning in pitches while PR professionals scramble for attention—often missing the mark entirely. But what if the problem isn't the story, but the way it's being told—and the tools we're using to tell it? In this episode, we sit down with Brett Farmiloe, the revivalist behind Help a Reporter Out (HARO), to unpack why this once-iconic platform fell off the radar, how he brought it back to life, and what it now takes to genuinely stand out in a journalist's inbox.Listen For5:56 Why Journalists Are Still Drowning in Spam7:05 The HARO Pitch Formula: Helpful, Authentic, Relevant, On-Time10:20 Is the Definition of “Journalist” Changing?14:05 What Journalists Really Want from PR People20:15 Answer to Last Episode's Question From Guest Graham Goodkind Guest: Brett FarmiloeWebsite | Email | X | LinkedIn | HARO LinkedInStories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

What if everything you've been taught about pricing your work—tracking time, logging hours, justifying effort—was wrong? What if the real value of what you do isn't how long it takes, but what impact it has? In a world where generative AI can draft press releases in seconds and churn out strategy decks before your coffee cools, PR professionals face a crossroads: race to the bottom by charging less for faster work—or redefine what clients are actually paying for.In this episode, Graham Goodkind, founder and chairman of Frank, one of the UK's most creatively disruptive PR agencies challenges how we think about pricing, pitching, and protecting our creative value—because if you're still selling time, you're selling yourself short.Listen For3:25 Why Time Is Not Your Currency in PR 4:49 Building Frank PR on Selling Ideas Not Hours7:57 Frank PR Revenue and Profitability Stats10:37 AI's Role in Creativity and Workflow17:42 Answer to Last Episode's Question from Lauren Passell21:17 Graham's Best Advice for Starting in PR Guest: Graham Goodkind, Frank PRWebsite | Email | LinkedIn  Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSupport the show

Jeannie Entin (our chapter president) kicks off the Friday Forum reboot. We learn about communications in the venture capital world, talk about helpful AI agents and get a preview on what's to come this year for PRSA. Links:Learn about (and donate to support) our chapter's Diversity and Multicultural Scholarship: https://www.prsa-sv.org/news/prsa-silicon-valley-opens-applications-for-diversity-and-multicultural-scholarship-fund-for-the-5th-consecutive-year Yahoo Finance Opening Bid: https://finance.yahoo.com/videos/series/opening-bid/Cliff Worley: https://www.linkedin.com/in/cliffworley/ 

Discover how financial advisors can stand out and grow their business by educating clients and using innovative marketing strategies.   In this episode of the Registered Investment Advisor Podcast, Seth Greene speaks with Andrew Healy, Partner and Co-Founder at Water & Wall, who shares his insights on how wealth management firms and RIAs can use digital marketing and public relations to stand out in a crowded industry. With over 20 years of experience in financial marketing, Andrew emphasizes the importance of building a strong personal and professional brand, creating educational content, and leveraging emerging channels, such as AI.   Key Takeaways: → Why building a personal brand for executives is crucial for attracting top talent. → The shift towards education-focused content in marketing financial services. → How to connect with next-gen clients and differentiate your firm from competitors. → The importance of consistency in educating clients and building trust. → How AI is reshaping digital marketing and making firms more efficient.   Andrew Healy splits his time between managing the agency's operations and growth and working closely with clients to tell their stories. As an entrepreneur, owner, and communications expert, Andrew's workday focuses on both his clients' success and his own. With more than 20 years of experience in marketing and communications, on both the agency and brand sides, he offers extensive knowledge from working with financial and professional services firms of all sizes. His dedication to excellence shows in his history of delivering impactful results, and his leadership is marked by a dynamic approach to navigating the constantly changing marketing and agency landscape. Andrew actively participates in the financial marketing community, serves as a 2025 PRSA-NY board member, is part of the PRSA's Banking & Finance section, and was included in PR Week's 40 Under 40 list.   Connect With Andrew:   Website Instagram LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the smartest pitch you ever sent didn't sound smart at all—but sounded real? In a world where inboxes are flooded with AI-polished messages, Lauren Passell makes a strong case for going the other way: writing like a human, listening like a fan, and leading with a story—not a sales hook. This episode unpacks how to stand out by showing up differently, not louder.Listen For6:44 Authenticity: Real or Just a Buzzword?9:43 The Empathy Wake-Up Call for PR Pros”10:59 Pitching as Love Letters, Not Spam12:00 Tink's Radical No-AI Policy18:34 Why PR Has a Reputation Problem21:53 Answer to Last Episode's Question From Guest Bradley Davis  Guest: Lauren Passell, Tink MediaWebsite | Email | X | LinkedIn | Instagram | You Tube | SubstackPodcast the Newsletter Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Your reputation is your most valuable asset — but also the most fragile. In today's world, a single tweet, leaked email, or bad headline can trigger a crisis faster than you can hit "refresh." But reputation isn't just about avoiding scandal — it's about building trust, culture, and resilience before anything goes wrong. In this episode, we speak with Emma Woollcott, one of the UK's top legal experts in reputation protection, about what organizations need to know now to prepare for the headlines they hope they never make. Listen For4:42 Reputation Redefined: It's About Feeling, Not Thinking7:54 Avoidable Crises: Most Disasters Don't Come Out of Nowhere9:38 Simulate the Storm: Why Crisis Drills Are Gamechangers12:56 Crisis Command: Cutting Through Chaos and Ego17:19 Rise of the Newsfluencers: The New Media Landscape20:23 Answer to Last Episode's Question From Guest Mark Burey  Guest: Emma WoollcottWebsite | Email | LinkedIn  Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

This isn't about pretending life is perfect. It's about learning how to create moments of magic, even in the middle of the mess.If we're not intentional about creating joy in our everyday lives, burnout isn't just possible... it's inevitable. Because here's the truth: hustle without harmony leads to resentment, exhaustion, and questioning why you even started in the first place.In this episode, I'm pulling back the curtain on something we don't talk about enough: the power of romanticizing your own life. Not as some indulgent luxury reserved for vacations or weekends, but as an absolutely essential strategy for sustaining your energy, your creativity, and your capacity to lead.. . . EPISODE CHAPTERS0:00 - Intro0:40 -  A Concept that's Empowering1:52 -   Am I Actually Enjoying My Life?2:26 - The Uncomfortable Truth4:44 -  Mental Shift6:07 -  Why Does Romanticizing our Lives Matter?8:04 - The Roses are out There10:22 - Choose to Celebrate Pleasure14:11 - Step Confidently into Life . . . RESOURCES ⁠⁠⁠The Vision Board Playbook: Design Your Dream Year⁠⁠⁠CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Insights for Systemic Change⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

On the latest episode of Chesterfield Behind the Mic, we talk to several members of the county's Constituent and Media Services Department about bringing home Chesterfield's first-ever PRSA Award. We discuss the 2025 Commonwealth Award Winner for Multicultural Public Relations for Chesterfield Café con la Comunidad, what all went into creating the event, and how significant it is to win.   Credits: Director: Martin Stith Executive Producer: Teresa Bonifas Producer/Writer/Host: Brad Franklin Director of Photography/Editor: Matt Boyce Producer/Camera Operator: Martin Stith and Matt Neese Graphics: Debbie Wrenn Promotions and Media: J. Elias O'Neal, Katie Cominsky, and Lina Chadouli   Music: Hip Hop This by Seven Pounds Inspiring Electronic Rock by Alex Grohl   Guests: Teresa Bonifas, Assistant Director J. Elias O'Neal, Public Information Officer Ariana Osornio, Graphic Designer   Recorded in-house by Communications and Media   Chesterfield.gov/podcast     Follow us on social media! On Facebook, like our page: Chesterfield Behind the Mic. On Twitter, you can find us at @ChesterfieldVa and on Instagram it's @ChesterfieldVirginia. And you can also watch the podcast on WCCT TV Thursday through Sunday at 7 p.m. as well as on weekends at noon on Comcast Channel 98 and Verizon Channel 28.  

Is your media diet making you smarter? Or just more stubborn? In this episode, we sit down with senior communicator and former journalist Mark Burey to explore how the collapse of shared truth is reshaping public relations. From the erosion of local journalism to the rise of AI-generated content. What does media literacy really looks like today? And what role do PR professionals play in rebuilding trust? Listen For7:33 What media literacy means in 202510:13 The decline of local journalism and its ripple effects11:08 How PR has absorbed the watchdog role13:39 What to do when misinformation feels like fact15:43 Appreciative inquiry: changing minds without confrontation21:23 Answer to Last Episode's Question From Guest Bradley Davis Guest: Mark BureyWebsite | Email | LinkedIn  Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

If you've ever found yourself staring at a life you didn't plan, wondering what comes next, this one's for you.This week, Andrea dives into the messy, beautiful, and often disorienting process of rebuilding your sense of self when life takes an unexpected turn. Whether you're navigating the end of a relationship, a career pivot, a health crisis, or another plot twist you didn't see coming—this episode offers real talk, reflective questions, and grounded inspiration to help you rediscover who you are when the old version of you no longer fits.  . . . RESOURCES » ⁠⁠⁠Boundaries Blueprint: 5-Minute Mental Health Tracker⁠⁠⁠» ⁠⁠⁠Get info about our upcoming Mastermind cohort!⁠⁠⁠⁠⁠⁠. . .CONNECT WITH KANDULAteam@kandulacommunications.com. . .CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Insights for Systemic Change⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Komu by hospodyně měla dát na talíř prsa a komu stehna? Je v tom nějaký rozdíl? Pokud zvolíte stehno, zapomeňte na ohryzávání kosti.

Komu by hospodyně měla dát na talíř prsa a komu stehna? Je v tom nějaký rozdíl? Pokud zvolíte stehno, zapomeňte na ohryzávání kosti.

Let's get real: rejection stings. Whether it's a "no" to your proposal, a lost client, or a critical piece of feedback, it can shake your confidence and make you question everything. But here's something I wish I'd known sooner:Rejection isn't the end. It's often the pivot point toward deeper alignment and bigger success. . . . RESOURCES » ⁠⁠Boundaries Blueprint: 5-Minute Mental Health Tracker⁠⁠» ⁠⁠Get info about our upcoming Mastermind cohort!⁠⁠⁠⁠⁠. . .CONNECT WITH KANDULAteam@kandulacommunications.com. . .CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Insights for Systemic Change⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Most PR strategies still focus on the big three: social, legacy media, and search. But while everyone's watching the headlines, the real conversations—the ones shaping trust, behavior, and brand reputation—are happening in people's ears. Podcasts aren't just a trend or another content format. They're a strategic intelligence channel, and if you're not monitoring them, you're missing critical signals. In this episode of Stories and Strategies, we talk to Bradley Davis, co-founder and CEO of Podchaser, the platform often called the “IMDb of podcasts.” From how global brands like Starbucks and Amazon use podcast data to shape campaigns, to why the most valuable audience insights aren't public-facing at all,  PR pros need to know what they can no longer afford to ignore.Listen For1:29 The Crackle That Started It All3:33 Podchaser: IMDb for Podcasts5:25 Podcasting as a Third Dimension of Analytics8:20 Guest Pitching vs. Starting a Podcast10:32 How Rogan, Newsom & Trump Changed the Game13:05 Key Messages Out. Vibe Is In.21:09 Answer to Last Episode's Question from Guest Irene LunguGuest: Bradley Davis, Co-Founder & CEO, Podchaser Podchaser | LinkedIn | Instagram | X | About BradleyRate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSupport the show

Andrea dives into why sustainable impact starts with self-awareness—and how getting clear on who you are fuels the kind of purpose-driven work that actually lasts. . . . RESOURCES » ⁠Boundaries Blueprint: 5-Minute Mental Health Tracker⁠» ⁠Get info about our upcoming Mastermind cohort!⁠⁠⁠⁠. . .CONNECT WITH KANDULAteam@kandulacommunications.com. . .CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Insights for Systemic Change⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

What does public relations look like in a country where radio is still growing, social media still exploding, and communication reaches from rural villages to global platforms?  In this episode, we take a closer look at Zambia — a nation with a vibrant, evolving PR landscape shaped by both tradition and innovation.  Irene Lungu is one of Zambia's leading voices in public relations and a board member of the Global Alliance for Public Relations and Communication Management. She joins us to talk about ethics, communication trends, and the responsibilities that come with influence in today's media environment.  We explore how Zambian practitioners are navigating rapid change, and what global conversations they're helping to shape. Listen For3:50 Why Zambia Regulated Its PR Industry6:14 Resistance and Discomfort: Who Pushed Back8:00 Is PR Regulation a Threat to Free Speech?14:36 Global Standards, Local Contexts16:14 The World's #1 Risk: Misinformation18:52. Answer to Last Episode's Question from Guest Olivia FajardoGuest: Irene LunguLinkedIn | Global Alliance Board Profile  Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Women leaders are burning out faster than ever. And too often, we're doing it in silence.In this episode of The InspirED Podcast, Andrea opens up a conversation we need to be having: why mental health isn't just a personal issue, but a leadership issue. She unpacks how stigma, self-silencing, and the pressure to “hold it all together” are taking a toll—and what it looks like to lead differently.. . .0:00 - Episode Intro1:26  -  Prioritizing our Mental Health is Not a Luxury 2:44 -  Women Leaders are Struggling4:33 - Let's Unpack What's Really Happening6:13 - On Paper... Figured it All Out8:09 - Stay Quiet10:30 - What Does it Look Like to Do This Differently?11:46 -  Honesty is Powerful12:27 - Under Your Leadership13:04 - You Are Allowed to Take Care of Yourself15:39 - It's Not Just About Outcomes16:41 - You Don't Have to Choose Between Leadership and Wellbeing . . . RESOURCES » Boundaries Blueprint: 5-Minute Mental Health Tracker» Get info about our upcoming Mastermind cohort!⁠⁠⁠. . .CONNECT WITH KANDULAteam@kandulacommunications.com. . .CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Insights for Systemic Change⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

En este podcast, Antonella Barreda Vargas explora la transición de la universidad al ámbito profesional junto a la Presidenta Nacional de PRSSA, Milagros Orcoyen. Desde su experiencia como expresidenta del Capítulo de PRSSA en la Universidad de San Martín de Porres en Perú, Antonella comparte cómo fue su paso de PRSSA a PRSA, abordando los desafíos y oportunidades que enfrentan los jóvenes profesionales en América Latina. La conversación destaca el valor de mantenerse involucrado en PRSA tras graduarse, el impacto de las experiencias estudiantiles en el desarrollo profesional y consejos para quienes están por iniciar este camino.   Para conectar con Antonella Barreda Vargas: https://www.linkedin.com/in/antonella-barreda-vargas/   Para conectar con Milagros, la Presidenta Nacional de PRSSA '24-'25: nationalpresident@prsa.org https://www.linkedin.com/in/milagros-orcoyen/   Para conectar con PRSSA National: https://www.facebook.com/prssanational/ https://x.com/PRSSANational https://www.instagram.com/prssanational/ https://www.linkedin.com/company/prssanational/posts/?feedView=all   Para conectar con Ro Lane, Vicepresidenta de Brand Engagement '24-'25: vpbrandengagement@prsa.org https://www.linkedin.com/in/jalynn-lane/

Employee engagement is evolving — and the old assumptions no longer hold. Today, workers want more than a paycheck. They want growth, flexibility, and to feel like their voices matter. In this episode, we unpack surprising new research on what really drives engagement, retention, and belonging inside organizations. Olivia Fajardo joins us to explain why internal communications has become mission critical — and how companies can move from simply talking to truly connecting. If you care about building teams that stay and thrive, this conversation is for you. Listen For4:14 PR: As Stressful as Firefighting5:05 Why Communicators Feel More Purpose6:34 Career Stagnation: The Hidden Threat9:27 The Hybrid Challenge for Internal Comms12:05 The Listening-Action Gap12:10 Olivia's Strategies to Build Trust and Accountability20:05 Answer to Last Episode's Question from Guest Helena HumphreyGuest: Oliva Fajardo, Director of Research, Institute for Public RelationsLinkedIn | Instagram | FacebookLink to IPR Study Employee Engagement in the Communications Industry Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

In  episode 332 of the Informed Decisions Podcast, Paddy speaks with Glen Gaughran, Director and Head of Business Development at Independent Trustee Company (ITC). With nearly two decades of experience overseeing thousands of self-administered pension schemes, Glen offers insight into how the pension environment in Ireland is evolving and what individuals and business owners need to know.   We explore the significant regulatory changes impacting Irish pensions, including the closure of executive and single-member schemes under the IORP II directive. Glen explains how the government's temporary relaxation of funding rules for PRSAs in 2023 and 2024 offered a window of opportunity; allowing employers to contribute well beyond traditional limits, and how that door has since closed in January 2025, when contributions became capped at an individual's salary level.   We also compare PRSAs and Master Trusts from a planning and tax perspective, highlighting the trade-offs between contribution limits, inheritance outcomes, and drawdown flexibility. It's an essential discussion for business owners trying to optimise their pension funding while avoiding tax traps and regulatory missteps.   Key Insights Regulatory changes have ended executive one-member schemes, pushing attention toward PRSAs and Master Trusts. In 2023–2024, PRSAs allowed virtually unlimited employer contributions, making them highly attractive for late-stage funding. As of January 2025, employer contributions to PRSAs are capped at 100% of salary, significantly reducing flexibility. Master Trusts still allow actuarial-based contribution limits based on salary and years of service, offering an alternative path. PRSAs allow the full pension value to be inherited on death, while Master Trusts may require most of the fund to be used to purchase an annuity. Strategic planning around salary levels, timing, and long-term drawdown goals is now essential for maximising pension efficiency. Hope it helps.

Fear has a sneaky way of taking the wheel in our lives, often disguising itself as practicality or logic. It says things like, “It's too risky,” or “What if you fail?” While fear is a natural part of being human—designed to protect us—it can keep us stuck, holding us back from growth, fulfillment, and opportunities.This week, Andrea explores how fear operates in today's world. Instead of running from physical dangers like our ancestors, fear keeps us from sending an email, pitching an idea, or pursuing a dream. It convinces us that staying small is safer. But when we let fear guide our choices, the cost is high—emotionally, professionally, and even in our relationships.. . .EXTRA RESOURCES ⁠⁠55 Life Hacks For Harmonizing Work & Life⁠⁠⁠⁠Free Download: Craft Your Life Hack List⁠⁠. . .CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, ⁠⁠⁠⁠⁠⁠Insights for Systemic Change⁠⁠⁠⁠⁠⁠.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

More Americans are turning down the volume on domestic news — and turning up British voices instead. From BBC to The Guardian, outlets across the Atlantic are reshaping how U.S. audiences see their own country. Why is this happening? And what does it say about trust, tone, and the global conversation? Listen For3:48 British Media's Rising Credibility in the U.S.7:23 Could BBC Influence U.S. Culture?12:29 Feminism, TikTok, and the Tradwife Dilemma18:47 Femininity and Power Around the World21:32 Answer to Last Episode's Question from Guest Sarah Waddington Guest: Helena Humphrey, BBCEmail | X | Instagram | You Tube | Facebook Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

That Solo Life Podcast, Episode 300 Episode Title  How To Manage Sticky Situations In PR Episode Summary  Welcome to the 300th episode of That Solo Life!

Feeling stuck or stressed at work? You might just need to GROW your way out. Executive coach Sarah Waddington shares the power and practicality of the GROW model — Goal, Reality, Options, Way forward — in transforming workplace performance, especially within high-pressure environments like PR. Sarah breaks down how this deceptively simple coaching framework fosters self-awareness, reduces stress, builds resilience, and helps individuals and teams move from dependency to interdependency. From managing difficult clients and workplace lethargy to unlocking mindset shifts for career advancement, this conversation offers actionable tips to leaders and middle managers alike on how to introduce coaching into fast-paced and demanding cultures.Listen For5:15 Why GROW works for both work and life7:04 Applying GROW in the pressure cooker of PR11:52 Nightmare client scenario: Using GROW in real-time challenges14:40 Resilience in PR: Avoiding burnout with GROW16:37 — Baby steps for senior leaders to start using GROW19:20 Answer to Last Episode's Question From Guest Mark Borkowski Guest: Sarah Waddington, CBEWebsite | Email | X | LinkedIn | Wadds Inc. #FuturePRoof Community https://www.futureproofingcomms.co.uk/ Socially Mobile https://www.sociallymobile.org.uk/  Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Let's Be Honest: Money talk isn't tacky—it's transformative.This week, Andrea's flipping the script on the financial silence that's held women back for generations. From candid salary conversations to sharing investment wins (and missteps), every truth you tell chips away at a system built on keeping women in the dark. Tune in to explore how owning your financial story can unlock not just personal freedom, but collective empowerment. It's not about becoming money-obsessed, but about making money part of your wellness journey.. . .0:00 - Episode Intro2:23  - When Financial Silence Hurts Us All3:34 -  The Curious Case of Financial Confidence5:16 - Were You Silent, or Silenced?6:54 - Internalized Money Misogyny 9:07 - Saying the Quiet Part Out Loud Benefits Everyone10:11 - Pay Transparency = Pay Equity11:05 -  Kicking Off The Hard Conversation14:51 - Community Makes Everything Better15:37 - Closing Thoughts . . . RESOURCES ⁠⁠Get info about our upcoming Mastermind cohort!⁠⁠. . .CONNECT WITH KANDULAteam@kandulacommunications.com. . .CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Insights for Systemic Change⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Andrea is tackling the real talk around launching a business without sacrificing your financial security. From building your safety net to shifting your money mindset, this conversation will empower you to move from hesitation to confident action.. . .0:00 - Intro2:09  - Deep Dive Into Launching a Business4:37 -  How Do You Build Something New Without Burning it All Down?7:02 - Financial Health isn't Separate From Your Purpose8:19 - Mindset and The Way You Think About Money9:14 - A Few Smart Strategies14:01 - You Need to Know Your Own Numbers16:14 -   Find Your Financial Support Circle18:16 - Ask Better Questions19:57 - Allowed to Move Boldly and Wisely . . . RESOURCES Download The Mindset Makeover⁠Get info about our upcoming Mastermind cohort!⁠⁠Wells Fargo Report: The Impact of Women-Owned Businesses⁠. . .CONNECT WITH KANDULAteam@kandulacommunications.com. . .CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Insights for Systemic Change⁠⁠⁠⁠⁠⁠⁠⁠⁠.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!