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If you've ever found yourself staring at a life you didn't plan, wondering what comes next, this one's for you.This week, Andrea dives into the messy, beautiful, and often disorienting process of rebuilding your sense of self when life takes an unexpected turn. Whether you're navigating the end of a relationship, a career pivot, a health crisis, or another plot twist you didn't see coming—this episode offers real talk, reflective questions, and grounded inspiration to help you rediscover who you are when the old version of you no longer fits. . . . RESOURCES » Boundaries Blueprint: 5-Minute Mental Health Tracker» Get info about our upcoming Mastermind cohort!. . .CONNECT WITH KANDULAteam@kandulacommunications.com. . .CONNECT WITH KANDULAKandula BlogsYouTubeInstagramLinkedIn. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, Insights for Systemic Change.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!
Komu by hospodyně měla dát na talíř prsa a komu stehna? Je v tom nějaký rozdíl? Pokud zvolíte stehno, zapomeňte na ohryzávání kosti.
Komu by hospodyně měla dát na talíř prsa a komu stehna? Je v tom nějaký rozdíl? Pokud zvolíte stehno, zapomeňte na ohryzávání kosti.
Komu by hospodyně měla dát na talíř prsa a komu stehna? Je v tom nějaký rozdíl? Pokud zvolíte stehno, zapomeňte na ohryzávání kosti.
Komu by hospodyně měla dát na talíř prsa a komu stehna? Je v tom nějaký rozdíl? Pokud zvolíte stehno, zapomeňte na ohryzávání kosti.
Komu by hospodyně měla dát na talíř prsa a komu stehna? Je v tom nějaký rozdíl? Pokud zvolíte stehno, zapomeňte na ohryzávání kosti.
Komu by hospodyně měla dát na talíř prsa a komu stehna? Je v tom nějaký rozdíl? Pokud zvolíte stehno, zapomeňte na ohryzávání kosti.
Komu by hospodyně měla dát na talíř prsa a komu stehna? Je v tom nějaký rozdíl? Pokud zvolíte stehno, zapomeňte na ohryzávání kosti.
Komu by hospodyně měla dát na talíř prsa a komu stehna? Je v tom nějaký rozdíl? Pokud zvolíte stehno, zapomeňte na ohryzávání kosti.
Komu by hospodyně měla dát na talíř prsa a komu stehna? Je v tom nějaký rozdíl? Pokud zvolíte stehno, zapomeňte na ohryzávání kosti.
Komu by hospodyně měla dát na talíř prsa a komu stehna? Je v tom nějaký rozdíl? Pokud zvolíte stehno, zapomeňte na ohryzávání kosti.
Komu by hospodyně měla dát na talíř prsa a komu stehna? Je v tom nějaký rozdíl? Pokud zvolíte stehno, zapomeňte na ohryzávání kosti.
Komu by hospodyně měla dát na talíř prsa a komu stehna? Je v tom nějaký rozdíl? Pokud zvolíte stehno, zapomeňte na ohryzávání kosti.
Let's get real: rejection stings. Whether it's a "no" to your proposal, a lost client, or a critical piece of feedback, it can shake your confidence and make you question everything. But here's something I wish I'd known sooner:Rejection isn't the end. It's often the pivot point toward deeper alignment and bigger success. . . . RESOURCES » Boundaries Blueprint: 5-Minute Mental Health Tracker» Get info about our upcoming Mastermind cohort!. . .CONNECT WITH KANDULAteam@kandulacommunications.com. . .CONNECT WITH KANDULAKandula BlogsYouTubeInstagramLinkedIn. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, Insights for Systemic Change.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!
Most PR strategies still focus on the big three: social, legacy media, and search. But while everyone's watching the headlines, the real conversations—the ones shaping trust, behavior, and brand reputation—are happening in people's ears. Podcasts aren't just a trend or another content format. They're a strategic intelligence channel, and if you're not monitoring them, you're missing critical signals. In this episode of Stories and Strategies, we talk to Bradley Davis, co-founder and CEO of Podchaser, the platform often called the “IMDb of podcasts.” From how global brands like Starbucks and Amazon use podcast data to shape campaigns, to why the most valuable audience insights aren't public-facing at all, PR pros need to know what they can no longer afford to ignore.Listen For1:29 The Crackle That Started It All3:33 Podchaser: IMDb for Podcasts5:25 Podcasting as a Third Dimension of Analytics8:20 Guest Pitching vs. Starting a Podcast10:32 How Rogan, Newsom & Trump Changed the Game13:05 Key Messages Out. Vibe Is In.21:09 Answer to Last Episode's Question from Guest Irene LunguGuest: Bradley Davis, Co-Founder & CEO, Podchaser Podchaser | LinkedIn | Instagram | X | About BradleyRate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSupport the show
Andrea dives into why sustainable impact starts with self-awareness—and how getting clear on who you are fuels the kind of purpose-driven work that actually lasts. . . . RESOURCES » Boundaries Blueprint: 5-Minute Mental Health Tracker» Get info about our upcoming Mastermind cohort!. . .CONNECT WITH KANDULAteam@kandulacommunications.com. . .CONNECT WITH KANDULAKandula BlogsYouTubeInstagramLinkedIn. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, Insights for Systemic Change.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!
What does public relations look like in a country where radio is still growing, social media still exploding, and communication reaches from rural villages to global platforms? In this episode, we take a closer look at Zambia — a nation with a vibrant, evolving PR landscape shaped by both tradition and innovation. Irene Lungu is one of Zambia's leading voices in public relations and a board member of the Global Alliance for Public Relations and Communication Management. She joins us to talk about ethics, communication trends, and the responsibilities that come with influence in today's media environment. We explore how Zambian practitioners are navigating rapid change, and what global conversations they're helping to shape. Listen For3:50 Why Zambia Regulated Its PR Industry6:14 Resistance and Discomfort: Who Pushed Back8:00 Is PR Regulation a Threat to Free Speech?14:36 Global Standards, Local Contexts16:14 The World's #1 Risk: Misinformation18:52. Answer to Last Episode's Question from Guest Olivia FajardoGuest: Irene LunguLinkedIn | Global Alliance Board Profile Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
Women leaders are burning out faster than ever. And too often, we're doing it in silence.In this episode of The InspirED Podcast, Andrea opens up a conversation we need to be having: why mental health isn't just a personal issue, but a leadership issue. She unpacks how stigma, self-silencing, and the pressure to “hold it all together” are taking a toll—and what it looks like to lead differently.. . .0:00 - Episode Intro1:26 - Prioritizing our Mental Health is Not a Luxury 2:44 - Women Leaders are Struggling4:33 - Let's Unpack What's Really Happening6:13 - On Paper... Figured it All Out8:09 - Stay Quiet10:30 - What Does it Look Like to Do This Differently?11:46 - Honesty is Powerful12:27 - Under Your Leadership13:04 - You Are Allowed to Take Care of Yourself15:39 - It's Not Just About Outcomes16:41 - You Don't Have to Choose Between Leadership and Wellbeing . . . RESOURCES » Boundaries Blueprint: 5-Minute Mental Health Tracker» Get info about our upcoming Mastermind cohort!. . .CONNECT WITH KANDULAteam@kandulacommunications.com. . .CONNECT WITH KANDULAKandula BlogsYouTubeInstagramLinkedIn. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, Insights for Systemic Change.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!
En este podcast, Antonella Barreda Vargas explora la transición de la universidad al ámbito profesional junto a la Presidenta Nacional de PRSSA, Milagros Orcoyen. Desde su experiencia como expresidenta del Capítulo de PRSSA en la Universidad de San Martín de Porres en Perú, Antonella comparte cómo fue su paso de PRSSA a PRSA, abordando los desafíos y oportunidades que enfrentan los jóvenes profesionales en América Latina. La conversación destaca el valor de mantenerse involucrado en PRSA tras graduarse, el impacto de las experiencias estudiantiles en el desarrollo profesional y consejos para quienes están por iniciar este camino. Para conectar con Antonella Barreda Vargas: https://www.linkedin.com/in/antonella-barreda-vargas/ Para conectar con Milagros, la Presidenta Nacional de PRSSA '24-'25: nationalpresident@prsa.org https://www.linkedin.com/in/milagros-orcoyen/ Para conectar con PRSSA National: https://www.facebook.com/prssanational/ https://x.com/PRSSANational https://www.instagram.com/prssanational/ https://www.linkedin.com/company/prssanational/posts/?feedView=all Para conectar con Ro Lane, Vicepresidenta de Brand Engagement '24-'25: vpbrandengagement@prsa.org https://www.linkedin.com/in/jalynn-lane/
Employee engagement is evolving — and the old assumptions no longer hold. Today, workers want more than a paycheck. They want growth, flexibility, and to feel like their voices matter. In this episode, we unpack surprising new research on what really drives engagement, retention, and belonging inside organizations. Olivia Fajardo joins us to explain why internal communications has become mission critical — and how companies can move from simply talking to truly connecting. If you care about building teams that stay and thrive, this conversation is for you. Listen For4:14 PR: As Stressful as Firefighting5:05 Why Communicators Feel More Purpose6:34 Career Stagnation: The Hidden Threat9:27 The Hybrid Challenge for Internal Comms12:05 The Listening-Action Gap12:10 Olivia's Strategies to Build Trust and Accountability20:05 Answer to Last Episode's Question from Guest Helena HumphreyGuest: Oliva Fajardo, Director of Research, Institute for Public RelationsLinkedIn | Instagram | FacebookLink to IPR Study Employee Engagement in the Communications Industry Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
In episode 332 of the Informed Decisions Podcast, Paddy speaks with Glen Gaughran, Director and Head of Business Development at Independent Trustee Company (ITC). With nearly two decades of experience overseeing thousands of self-administered pension schemes, Glen offers insight into how the pension environment in Ireland is evolving and what individuals and business owners need to know. We explore the significant regulatory changes impacting Irish pensions, including the closure of executive and single-member schemes under the IORP II directive. Glen explains how the government's temporary relaxation of funding rules for PRSAs in 2023 and 2024 offered a window of opportunity; allowing employers to contribute well beyond traditional limits, and how that door has since closed in January 2025, when contributions became capped at an individual's salary level. We also compare PRSAs and Master Trusts from a planning and tax perspective, highlighting the trade-offs between contribution limits, inheritance outcomes, and drawdown flexibility. It's an essential discussion for business owners trying to optimise their pension funding while avoiding tax traps and regulatory missteps. Key Insights Regulatory changes have ended executive one-member schemes, pushing attention toward PRSAs and Master Trusts. In 2023–2024, PRSAs allowed virtually unlimited employer contributions, making them highly attractive for late-stage funding. As of January 2025, employer contributions to PRSAs are capped at 100% of salary, significantly reducing flexibility. Master Trusts still allow actuarial-based contribution limits based on salary and years of service, offering an alternative path. PRSAs allow the full pension value to be inherited on death, while Master Trusts may require most of the fund to be used to purchase an annuity. Strategic planning around salary levels, timing, and long-term drawdown goals is now essential for maximising pension efficiency. Hope it helps.
Fear has a sneaky way of taking the wheel in our lives, often disguising itself as practicality or logic. It says things like, “It's too risky,” or “What if you fail?” While fear is a natural part of being human—designed to protect us—it can keep us stuck, holding us back from growth, fulfillment, and opportunities.This week, Andrea explores how fear operates in today's world. Instead of running from physical dangers like our ancestors, fear keeps us from sending an email, pitching an idea, or pursuing a dream. It convinces us that staying small is safer. But when we let fear guide our choices, the cost is high—emotionally, professionally, and even in our relationships.. . .EXTRA RESOURCES 55 Life Hacks For Harmonizing Work & LifeFree Download: Craft Your Life Hack List. . .CONNECT WITH KANDULAKandula BlogsYoutubeInstagramLinkedIn. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, Insights for Systemic Change.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!
More Americans are turning down the volume on domestic news — and turning up British voices instead. From BBC to The Guardian, outlets across the Atlantic are reshaping how U.S. audiences see their own country. Why is this happening? And what does it say about trust, tone, and the global conversation? Listen For3:48 British Media's Rising Credibility in the U.S.7:23 Could BBC Influence U.S. Culture?12:29 Feminism, TikTok, and the Tradwife Dilemma18:47 Femininity and Power Around the World21:32 Answer to Last Episode's Question from Guest Sarah Waddington Guest: Helena Humphrey, BBCEmail | X | Instagram | You Tube | Facebook Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
That Solo Life Podcast, Episode 300 Episode Title How To Manage Sticky Situations In PR Episode Summary Welcome to the 300th episode of That Solo Life!
Feeling stuck or stressed at work? You might just need to GROW your way out. Executive coach Sarah Waddington shares the power and practicality of the GROW model — Goal, Reality, Options, Way forward — in transforming workplace performance, especially within high-pressure environments like PR. Sarah breaks down how this deceptively simple coaching framework fosters self-awareness, reduces stress, builds resilience, and helps individuals and teams move from dependency to interdependency. From managing difficult clients and workplace lethargy to unlocking mindset shifts for career advancement, this conversation offers actionable tips to leaders and middle managers alike on how to introduce coaching into fast-paced and demanding cultures.Listen For5:15 Why GROW works for both work and life7:04 Applying GROW in the pressure cooker of PR11:52 Nightmare client scenario: Using GROW in real-time challenges14:40 Resilience in PR: Avoiding burnout with GROW16:37 — Baby steps for senior leaders to start using GROW19:20 Answer to Last Episode's Question From Guest Mark Borkowski Guest: Sarah Waddington, CBEWebsite | Email | X | LinkedIn | Wadds Inc. #FuturePRoof Community https://www.futureproofingcomms.co.uk/ Socially Mobile https://www.sociallymobile.org.uk/ Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
Let's Be Honest: Money talk isn't tacky—it's transformative.This week, Andrea's flipping the script on the financial silence that's held women back for generations. From candid salary conversations to sharing investment wins (and missteps), every truth you tell chips away at a system built on keeping women in the dark. Tune in to explore how owning your financial story can unlock not just personal freedom, but collective empowerment. It's not about becoming money-obsessed, but about making money part of your wellness journey.. . .0:00 - Episode Intro2:23 - When Financial Silence Hurts Us All3:34 - The Curious Case of Financial Confidence5:16 - Were You Silent, or Silenced?6:54 - Internalized Money Misogyny 9:07 - Saying the Quiet Part Out Loud Benefits Everyone10:11 - Pay Transparency = Pay Equity11:05 - Kicking Off The Hard Conversation14:51 - Community Makes Everything Better15:37 - Closing Thoughts . . . RESOURCES Get info about our upcoming Mastermind cohort!. . .CONNECT WITH KANDULAteam@kandulacommunications.com. . .CONNECT WITH KANDULAKandula BlogsYoutubeInstagramLinkedIn. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, Insights for Systemic Change.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!
Reputation is often treated like an invisible asset—vital but fragile. And while we insure everything from homes to art collections, very few think to protect their name. In this episode, we speak to PR pioneer Mark Borkowski about a bold new product: crisis insurance for individuals. It's not just an idea—it's a rethinking of how we prepare for the worst-case scenario in a world where reputation can be destroyed with just one social media post.Listen For4:10 The Power of Optimism Bias10:33 Delivering Bad News to Powerful Clients13:25 Why Killing Your Ego Matters18:12 What Is Reputational Risk Insurance?21:39 Building an Insurance Product for Reputation22:50 Answer to Last Episode's Question From Guest Jo Carr Guest: Mark BorkowskiWebsite | Email | X | LinkedIn See the LONGER FULL INTERVIEW on our YouTube ChannelYou TubeRate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with us:LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
What makes a workplace culture truly thrive—especially in the pressure-cooker world of creative agencies? Can you REALLY be tough on the work but kind to your people without compromise?Jo Carr, co-founder of Hope and Glory and President of Women in PR breaks down the complexities of workplace culture, empathy-driven leadership, and how to create spaces where people—and their diverse lives—can flourish. From crafting policies that acknowledge the full spectrum of life's moments to challenging outdated hiring mindsets, Jo brings wisdom, warmth, and a welcome dose of honesty. She shares how high standards and human kindness aren't mutually exclusive, why culture should be additive rather than restrictive, and what it takes to keep women in the leadership pipeline. Listen For4:27 Culture = Environment + Experience8:15 The House Metaphor: Building Structure, Allowing Individuality9:17 From Culture Fit to Culture Add16:57 How Do You Build Culture With Cultural Diversity?19:13 Women in PR: From Majority to Minority in Leadership23:09 Presence Over Perfection: Being Fully There, Wherever You Are23:26 Answer to Last Episode's Question From Guest Suhel SethGuest: Jo Carr, founder Hope & Glory PR, Women in PRWebsite | Email | X | LinkedIn | Women in PR Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
In an age where opinions form faster than facts and headlines spark outrage before understanding, how do brands, leaders, and storytellers stay credible? Is your opinion truly yours? Or just an echo of your tribe?In this episode, Suhel Seth unpacks the transformation of communication in the era of attention deficit — from the collapse of nuance to the rise of instant outrage, and why the art of thoughtful messaging might just be the most urgent skill of our time. Listen For3:07 The Cult of Immediacy: A Communication Crisis7:59 The Lost Art of Contextualization12:26 Social Identity & Tribal Thinking14:32 Why Modern Society Fears Disruption19:14 India: A Market or a Civilization?23:57 Why India Didn't Create Google or Facebook24:50 Answer to Last Episode's Question From Guest Andy Coulson Guest: Suhel SethWikipedia Page | X | LinkedIn | Instagram | FacebookStories and Strategies WebsiteCurzon Public Relations Web siteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
Andrea is tackling the real talk around launching a business without sacrificing your financial security. From building your safety net to shifting your money mindset, this conversation will empower you to move from hesitation to confident action.. . .0:00 - Intro2:09 - Deep Dive Into Launching a Business4:37 - How Do You Build Something New Without Burning it All Down?7:02 - Financial Health isn't Separate From Your Purpose8:19 - Mindset and The Way You Think About Money9:14 - A Few Smart Strategies14:01 - You Need to Know Your Own Numbers16:14 - Find Your Financial Support Circle18:16 - Ask Better Questions19:57 - Allowed to Move Boldly and Wisely . . . RESOURCES Download The Mindset MakeoverGet info about our upcoming Mastermind cohort!Wells Fargo Report: The Impact of Women-Owned Businesses. . .CONNECT WITH KANDULAteam@kandulacommunications.com. . .CONNECT WITH KANDULAKandula BlogsYoutubeInstagramLinkedIn. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, Insights for Systemic Change.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!
In this episode of The Association Insights Podcast, we sit down with Matt Marcial, CAE, CMP, newly named Chief Executive Officer of the Public Relations Society of America (PRSA). With a deep background in association leadership and a passion for building stronger communities, Matt shares how he's approaching his first months at the helm of PRSA—and what's ahead for one of the industry's most important professional organizations.From aligning diverse stakeholders to elevating the role of ethical communication, Matt offers a transparent look into his leadership philosophy, the strategic vision guiding PRSA's next chapter, and the responsibility associations have in shaping the future of the profession.Key Highlights:A Leader's Journey – How Matt's experience across diverse associations shaped his collaborative, stakeholder-first approach.Strategic Momentum – Why PRSA's new strategic plan was a major draw and how it's driving early priorities.Listening First – Matt's “open door” mindset in his first 30 days and what he's hearing from members, volunteers, and staff.Actionable Support for Members – A look at how PRSA is responding to today's challenges with nimble, practical resources.Growing Community, Broadening Impact – How PRSA plans to expand its reach and redefine what it means to be a communications professional.Elevating Ethics and the APR – Why ethics education and industry credentials remain core to PRSA's mission.Doubling Down on DEI – How PRSA is reaffirming its values and supporting professionals amid a complex policy environment.Defining Success – Matt's vision for what success looks like—and how PRSA can be the professional home for all communicators.
What happens when the man behind the headlines becomes the headline? Former tabloid editor and Downing Street comms chief Andy Coulson opens up about his very public fall from grace — from resignations and scandal to serving time in prison — and how he rebuilt his life and career in the shadow of cancel culture. With raw honesty and sharp insight, Andy talks about the realities of recovery, the myth of reinvention, and why consistency and character matter more than ever in a world obsessed with outrage. Listen For10:57 How to Recover from Cancellation: Strategy Over Reinvention15:45 Attention Deficit and the New Rules of Reputation17:48 Crisis Management vs. Political Strategy: Don't Follow the Trump Playbook20:28 In a Polarized World, How Do You Define Good and Bad?23:16 Answer to Last Episode's Question From Guest Tina McCorkindale, PhD Guest: Andy CoulsonWebsite | Instagram | LinkedIn | Wikipedia Page Andy's Podcast Crisis? What Crisis? Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
The media landscape is changing – and fast. In this episode, Tina McCorkindale, President and CEO of the Institute for Public Relations, breaks down the shift away from traditional news and the rise of emerging media. Drawing on insights from a recent survey with PepperCom, she explores how trust in media is evolving and what that means for public relations. From the rise of podcasts and influencers to the decline of legacy outlets, Tina offers essential strategies for communicators in today's fractured media world. Listen For6:54 The New Media Relations Battlefield8:56 The Rise of News Avoidance14:22 Broccoli vs. Mars Bar: Explaining News to a Teen19:59 The Power of Owning Your Channels20:55 Answer to Last Episode's Question From Guest Sue HeumanStudy with Peppercom Navigating a Changing Media Landscape | Institute for Public RelationsGuest: Tina McCorkindale, PhDWebsite | LinkedIn | Google Scholar ProfileCheck out the IPR Video Series In a Car with IPR Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
In this episode of The InspirED Podcast, Andrea exposes the systemic barriers that keep women financially vulnerable and deliver actionable strategies to build economic resilience, advocate for change, and create pathways to true financial independence.. . . EPISODE CHAPTERS0:00 - Intro1:02 - Financial Vulnerability2:30 - Understand the System4:13 - Wealth Represents Security5:08 - The Motherhood Penalty6:50 - Consequences of Economic Inequality10:01 - The Body Keeps the Score11:42 - The Glass Ceiling13:58 - Structural Barriers16:35 - Getting Comfortable with Concepts18:56 - Salary Negotiation20:49 - Power of Connection22:22 - Financial Freedom is not Selfish . . . RESOURCES Get info about our upcoming Mastermind cohort!. . .CONNECT WITH KANDULAKandula BlogsYoutubeInstagramLinkedIn. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, Insights for Systemic Change.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!
The public relations industry has long been recognized as a female-dominated field, with women making up approximately two-thirds of the workforce. However, when it comes to leadership, women remain significantly underrepresented, comprising just one-third of top-tier roles. This disparity raises critical questions about the systemic barriers that prevent women from rising to senior leadership positions in PR agencies and organizations.In this episode, we examine the challenges faced by women in their careers, the personal and societal factors that hinder their progress, and the strategies they've employed to overcome these obstacles. Sue Heuman is a strong female leader in the PR industry, a designated Master Communicator through IABC, Past Chair of the IABC Global Communication Certification Council, and an executive leader. Listen For7:35 Where Are the Mentors?9:38 Too Harsh or Too Soft? The Impossible Standards for Female Leaders12:23 Sue's Jaw-Dropping Boardroom Story14:23 The Confidence Gap: Why Women Don't Apply22:48 Answer to Last Episode's Question From Guest Carmine Gallo Guest: Sue Heuman, IABC Fellow, Master CommunicatorWebsite | LinkedIn Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations websiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
Explore how to shield your big dreams from the energy vampires and doubt dealers who threaten your vision. In this episode of The InspirED Pod, we reveal the hidden costs of negativity on ambitious women and deliver a power-packed strategy to protect your confidence, set boundaries without guilt, and transform criticism into fuel for your success.. . . EPISODE CHAPTERS0:00 - Intro1:05 - Plant a Little Seed of Self-Doubt3:55 - Compromising Your Resources5:55 - Emotional Labor8:46 - The People You Keep the Closest12:43 - Shielding Your Energy 14:09 - Develop Positive Influences in Your Life15:36 - The Most Powerful Shift16:33 - The Negative Voice18:05 - Your Vision Exists for a Reason . . . RESOURCES Mindset Makeover. . .CONNECT WITH KANDULAKandula BlogsYoutubeInstagramLinkedIn. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, Insights for Systemic Change.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!
Curzon Public Relations CEO, Farzana Baduel, joins the world's most-listened-to PR podcast, as Guest Resident Co-Host!Alongside host Doug Downs, SCMP and producers Emily Page and David Olajide MPRCA, this season will explore PR through a truly global lens—tackling industry challenges, leadership insights, and the evolving media landscape.
Ideas shape the world, but only when they're communicated effectively. Some individuals have a remarkable ability to present their ideas in a way that captivates, influences, and inspires. A well-crafted and powerfully delivered idea doesn't just inform—it transforms. Imagine if you could unlock the exact techniques used by the world's best communicators, watch them deliver unforgettable presentations, and apply their secrets to engage your own audience. Carmine Gallo, has studied hundreds of TED Talks, interviewed top speakers, and worked alongside neuroscientists and psychologists to uncover why certain presentations resonate so deeply. Listen For8:02 Make Others Feel Like the Most Important Person in the Room11:43 The Rule of Three: Why Simplicity Wins16:27 Energy and Passion: Your First 20 Seconds Matter22:22 Answer to Last Episode's Question From Guest Anne GregoryGuest: Carmine GalloLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestCheck out Carmine's newest book “The Bezos Blueprint”Rate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show
If we don't intentionally find joy in our everyday lives, we risk burning out before we ever reach our goals. Join Andrea, as she dives into how to shift our perspective, reclaim our joy, and romanticize our lives not as a luxury, but as a necessity.. . . EPISODE CHAPTERS0:00 - Intro0:40 - A Concept that's Empowering1:52 - Am I Actually Enjoying My Life?2:26 - The Uncomfortable Truth4:44 - Mental Shift6:07 - Why Does Romanticizing our Lives Matter?8:04 - The Roses are out There10:22 - Choose to Celebrate Pleasure14:11 - Step Confidently into Life . . . RESOURCES The Vision Board Playbook: Design Your Dream Year. . .CONNECT WITH KANDULAKandula BlogsYoutubeInstagramLinkedIn. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, Insights for Systemic Change.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!
With Julie Lilliston, Founder & President of Julie Lilliston Communications, a nationally certified woman-owned public relations firm based in Nashville. With a background in corporate communications from Weber Shandwick in Chicago, she has led award-winning campaigns, including the PRSA Silver Anvil and PRWeek Award-winning GoDirect campaign for the U.S. Treasury and Federal Reserve Banks. Her firm is recognized as a “Top 15 Public Relations Agency in Nashville” by UpCity.Julie is an active leader in the PR and business communities, serving on PRSA's Counselors Academy and as a past board member of the National Association of Women Business Owners (NAWBO) Nashville Chapter. She is a recipient of the Nashville Business Journal's Women of Influence Award, an ATHENA Award nominee, and a 2022 Enterprising Women of the Year Champions Award honoree. She also serves on the Women's Enterprise Forum with WBENC and the board of Citizens Savings Bank and Trust Company, the oldest continuously operating African American-owned bank in the U.S.Join us in our conversation as Julie shares her insights on how businesses can leverage PR to build credibility, increase visibility, and drive growth. She breaks down the common mistakes companies make when approaching media and provides actionable strategies for crafting compelling pitches that get noticed. Tune in to learn how you can elevate your brand and establish thought leadership through the power of storytelling and strategic PR efforts.To listen to the podcast and access the show notes and any other resources mentioned in this episode, visit us at www.legalwebsitewarrior.com/podcast.
This episode is in honour of Podcasthon and in support of the Canadian Cancer SocietyWhen facing a life-altering cancer diagnosis, how much does communication—between doctors, patients, and loved ones—truly matter? In this deeply moving episode, Doug Downs sits down with Tim Kelter and Pete Paczko, two men with firsthand experience navigating cancer's devastating impact. Tim shares the heartbreaking story of losing both his daughter and wife to cancer, while Pete, currently battling stage 4 liver cancer, discusses the power of resilience and the role of community support. They dive into the failures and successes of medical communication, the well-meaning but sometimes misguided reactions from friends and family, and how music and simple human connection help them process their grief. This is an emotional and eye-opening conversation about love, loss, and the urgent need for better conversations around cancer.Listen For7:25 "Dad, I Don't Want to Die" – Tim's daughter, Carolyn, breaks down upon hearing her diagnosis, expressing her deepest fear, while Tim struggles to find the right words to comfort her.9:35 "You Should Expect to Be Dead" – Pete recalls a temporary oncologist bluntly telling him he had only 12–18 months to live, only for his regular doctor to later dismiss the claim as unknowable.29:35 "The Song That Woke Her Up" – Tim shares how his son played Bennie and the Jets for Carolyn while she was in a coma, and when she woke up, she remembered hearing it.Guests: Tim Kelter and Pete Paczko Rate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
Women bring a unique set of strengths to leadership—qualities that foster collaboration, innovation, and resilience in teams. This week, Andrea discusses how leading with empathy has redefined business success across industries.. . . .EPISODE CHAPTERS0:00 - Intro0:39 - Reshaping the Business World1:27 - Effective Leadership Has Evolved3:14 - Gender Diversity On Executive Teams4:14 - Leaders Prioritize Empathy5:47 - The Multiplier Effect7:34 - How Can We Bring More Empathy?8:36 - Create a Culture of Trust and Authenticity. . . .RESOURCES Download the Hacktivity. . .CONNECT WITH KANDULAKandula BlogsYoutubeInstagramLinkedIn. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, Insights for Systemic Change.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!
What if the key to development isn't learning more—but unlearning first? In this episode, we explore how rural communities in underdeveloped nations can shape their own futures by moving beyond Western-imposed models of engagement. Professor Anne Gregory, shares insights from her research in rural Indonesia, where micro-hydro powerplants are transforming villages, and explains how a new approach to participatory communication is empowering communities to take charge of their development. Listen For7:15 Why Top-Down Strategies Fail Without Community Input9:35 The Importance of Local Partnerships in Community Engagement14:51 The Problem with Western KPIs in Southeast Asian Communities19:26 The True Meaning of Empowerment in Development Work24:46 Answer to Last Episode's Question from Guest Michelle Baty, PhD Guest: Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersfield UniversityUniversity Website page | Email | X | LinkedIn Rate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
In celebration of International Women's Day, Andrea explores the transformative power of women supporting women. Because when women empower each other to collaborate instead of compete, we all win. Join us for this week's episode of the InspirED Podcast as Andrea discusses the incredible impact of lifting each other up.I want to hear from you! How have women supported you in your journey? What strategies have you used to collaborate rather than compete? Send your stories to team@kandulacommunications.com, and your story might be featured on an upcoming episode. . . .EPISODE CHAPTERS0:00 - Intro0:40 - Happy International Women's Day1:30 - Topic Close to My Heart3:29 - Support Each Other...Multiply Opportunities4:38 - Build Something Authentic and Passionate5:37 - Actionable Strategies8:59 - What Can I Learn From Her Path?10:22 - Breakthrough Roadblocks. . .RESOURCES Mindset Makeover Challenge. . .CONNECT WITH KANDULAKandula BlogsYoutubeInstagramLinkedIn. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, Insights for Systemic Change.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!
In a world where technology is increasingly intertwined with human emotions, a new frontier is emerging—artificial intelligence that can understand how we feel. Imagine an AI system that doesn't just analyze data but senses our emotional state through the words we choose, the way we describe our experiences, and even how consistently we check in with ourselves.This isn't science fiction. Advances in natural language processing, psychology, and machine learning are making it possible for AI to interpret human emotions with surprising accuracy. Researchers are now using AI-powered systems to classify mood states based on self-reported text, combining insights from neuroscience and behavioral psychology to enhance human decision-making.But how does an AI system detect emotions through words? What psychological theories guide its ability to distinguish between stress, motivation, or disengagement? And could this technology reshape how we interact with machines—perhaps even with one another?Listen For9:46 AI Can Accurately Estimate YOUR Emotional State12:34 AI Detects Emotions Before Humans Do18:41 Is this Ethical?22:48 Answer to Last Episode's Question From Guest Greg WassermanGuest: Michelle Baty, Neuro PsychologistThreads | Instagram | FacebookListen to Michelle on the Stronger by Design podcast with Michelle MacDonaldRate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
This episode originally published in May 2024.At the end of 2023, PRSA assembled a group of 25 senior communicators from a wide range of industries, in-house and firms, for an additional meeting, with several follow-up meetings with subject matter experts, all spearheaded by Ray Day, 2024 PRSA Chair-elect. Three main actions emerged:We need to champion honesty and transparency, recognizing the need to enhance message strategies to outpace misleading information (which will always exist)We need to emphasize the importance of community-based listening and education, advocating for civil discussion to foster a more informed and respectful publicThe PR industry needs to become a trusted entity by reinforcing integrity and reliability across all communication channelsListen For4:54 A Stakeholder Engagement Process for Addressing Misinformation11:04 Community Level Education Strategies14:56 Focus on Building Trust19:26 Civility and Constructive DiscourseGuest: Ray Day, 2024 chair PRSALinkedInPRSA News ReleaseDownload the GuidebookRate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the showSupport the show
Staying motivated, especially when challenges arise, is something even the most successful people struggle with. Join us for this week's episode of The InspirED Podcast, as Andrea discusses the difference between those who give up and those who push. Andrea dives into the practical ways you can reignite your motivation, even when your goal(s) feels out of reach.. . .EPISODE CHAPTERS0:00 - Intro1:52 - Real Life Then Takes Over3:23 - Take Time to Reconnect With That Deeper Purpose5:29 - Here's The Truth6:22 - We're Our Own Worst Critic7:18 - How Does It Impact Your Life?8:55 - I've Actually Put Together Something For You10:21 - Remember These. . .RESOURCES The Vision Board Playbook: Design Your Dream Year. . .CONNECT WITH KANDULAKandula BlogsYoutubeInstagramLinkedIn. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, Insights for Systemic Change.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!
Personal branding isn't just for influencers or CEOs—it's for anyone who wants to stand out, build trust, and create new opportunities. Whether you're an employee, entrepreneur, or freelancer, the way you present yourself can open doors or close them. In today's digital world, people aren't just hiring résumés—they're hiring reputations. A strong personal brand can make you the go-to expert in your field, help you attract new clients, and even future-proof your career. But crafting a brand that feels authentic and powerful doesn't happen by accident—it takes strategy, consistency, and a clear message.It's the business of being YOU.Listen For7:08 Why if You Fake it... You WON'T Make it10:35 The Rise, and Risks, of Influencers11:54 Imposter Syndrome and Personal Branding16:58 How to Build a Personal Brand from Scratch18:58 Your LinkedIn is your Resume – is it Working for You?21:07 Answer to Last Episode's Question From Guest Michelle Garrett Guest: Greg WassermanLinkedIn | Linktr.ee Rate this podcast with just one click Stories and Strategies WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show
Failure is just one part of the story. It's not who you are. And you're not alone in feeling this way. Join us for this week's episode of The InspirED Podcast as Andrea discusses how your failures—and how you respond to them—can make or break you and your future success.. . .EPISODE CHAPTERS0:00 - Intro0:52 - The "F Word"1:47 - Shifting Your Relationship with Failure2:38 - Am I The Problem? Time to Spiral.3:57 - Failing Forward Works for Other People...But What About Me?5:12 - Failure Forces Reflection—and Redirection6:03 - Let's Take the Pressure Off6:03 - Failure Doesn't Define You & Closing Thoughts. . .RESOURCES 55 Life Hacks For Harmonizing Work & LifeFree Download: Craft Your Life Hack List. . .CONNECT WITH KANDULAKandula BlogsYoutubeInstagramLinkedIn. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, Insights for Systemic Change.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!