Podcasts about PRSA

Send us a note about this episode. We'll reply and thank you on a future episodeEvery PR professional has sat in a meeting where leaders ask you to “show up in AI”Here's the problem. The AEO/GEO industry has built an entire measurement apparatus around citations… the moment an AI visibly names your brand. But the research shows that moment is essentially an echo of a decision that was already made, upstream, in conversations that left no trace. Brands have been optimizing for the receipt, when the purchase decision happened days ago.The deeper irony is that the work which does move the needle in those invisible conversations looks exactly like what PR teams have always done. Original research. Expert voice. Earned credibility. Third-party validation. The toolkit that has historically been the hardest to attribute is, it turns out, the one doing the most work in the AI era. The people who were always right about what good looks like just never had the data to prove it… until now.Listen For3:35 Why Does AI Influence Start Before the Conversion Stage?7:41 Is AEO Really Just Earned Media Strategy in Disguise?10:09 What Are the Three Levers That Shape AI's View of a Brand?13:13 Are “Hey AI” Pages and Schema Tricks Ethical or Effective?15:49 How Can PR Teams Prove Earned Media Builds AI Influence? Guest: Tom Rudnai, Founder and CEO Demand-GeniusWebsite | X | LinkedIn DougSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSupport the show

"There's a pension somewhere in your name that you haven't looked at in five years." That's a sentence Paddy finds himself saying in client meetings more often than you'd expect. Across a 25-year career, the typical Irish professional works for three or four different employers — and the result, by the time someone reaches their mid-fifties, is often €100,000 to €500,000 spread across multiple dormant pensions that haven't been reviewed in years. In this episode, Paddy walks through what he calls the forgotten pension problem: the structural feature of Irish pension administration that means employer-funded pensions don't follow you when you change jobs. He explains the 2-year vesting rule, what it means to be a "deferred member" of a scheme, and the four decisions every senior professional faces when leaving a role with a pension: leave it where it is, transfer to your new employer's scheme, transfer to a Personal Retirement Bond, or transfer to a PRSA. He also covers two structural changes that took effect at the start of 2026. The first is auto-enrolment "My Future Fund", which launched on 1 January 2026 and now automatically enrols workers earning over €20,000 who aren't already in a workplace pension. The second is a new restriction: transfers from group occupational schemes to personal pension structures (PRSA or PRB) are now only permitted before Normal Retirement Age — a planning point for anyone approaching a late-career exit. The episode closes with the annual pension audit — three questions Paddy walks through with clients each year to address the forgotten pension problem deliberately rather than letting inertia decide. TIMESTAMPS (00:00) Introduction to Forgotten Pensions (01:53) Understanding the Forgotten Pension Problem (07:32) Options for Managing Your Pension (18:26) Recent Changes in Pension Regulations (27:12) Key Considerations for Senior Professionals (31:15) Strategies to Address the Forgotten Pension Problem RESOURCES MENTIONED •  Full blog post (with the four-options framework, 2026 rule changes, and audit checklist):     https://www.informeddecisions.ie/pension-when-you-change-jobs-ireland/ •  Companion episode — PRSA vs Company Pension / Master Trust:     https://www.informeddecisions.ie/prsa-vs-company-pension-ireland/ •  All Informed Decisions podcast episodes:     https://www.informeddecisions.ie/podcast/ ABOUT THE SHOW The Informed Decisions podcast is hosted by Paddy Delaney QFA RPA APA — independent, fee-only retirement planner in Ireland. The podcast and the blog at informeddecisions.ie are educational resources for Irish professionals, business owners, and high-net-worth individuals navigating retirement, tax efficiency, and investment strategy. Find Paddy at https://informeddecisions.ie DISCLAIMER This podcast is for general educational purposes only. It does not constitute personalised financial advice. Figures and rules referenced reflect the position as at May 2026 and are subject to change. Always speak to a qualified, independent financial advisor about your specific situation.

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88The Instagram aesthetic era is over, and clothing brands that are still posting basic product photos, wall pics, and “cool” content with no real hook are getting cooked. In this video, I break down why so many clothing brands are stuck getting low views on Instagram, TikTok, and YouTube Shorts, and what actually works for growing a clothing brand in 2026. Social media has changed. People are not scrolling just to look at nice clothing photos anymore. They want entertainment, creativity, quick dopamine, and content worth sharing. I also break down the clothing brand Wants and Needs and explain how they've grown so fast by using viral hooks, creative transitions, and content that actually fits how people use social media today. This is not about copying them exactly. It is about understanding why their strategy works and how to apply the same thinking to your own brand, niche, and audience. If you are starting a clothing brand, growing a streetwear brand, or struggling to get views on your content, this video will help you understand why the old Instagram aesthetic strategy is dying and what clothing brands need to do instead.

In this episode of the InspirED Podcast, Andrea De La Cerda challenges the idea that women should be able to “have it all” at the same time without sacrifice or tension. She explores how modern expectations around career, motherhood, relationships, wellness, and success have created unsustainable pressure for women, often leading to burnout, fragmentation, and guilt. Through personal experience and research-backed insights, Andrea reframes success through the lens of alignment and seasons, encouraging women to stop measuring themselves against impossible standards and instead make intentional choices based on what matters most in the current season of life....CHAPTERS00:00 The Pressure to Have It All02:18 Why Modern Expectations Are Unsustainable05:04 The Hidden Cost of Trying to Do Everything07:49 Redefining Success Through Seasons11:08 The Power of Trade-Offs and Intentional Choices14:10 Alignment vs External Validation17:02 Building a Life That Feels Like YoursRESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Audit⁠⁠⁠⁠TAG ANDREA ON INSTAGRAM⁠⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠⁠CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Send us a note about this episode. We'll reply and thank you on a future episodeThere is a prayer that crisis communicators have been quoting for decades. “Grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.”It sounds right. It feels grounding. But maybe it's been pointing us in the wrong direction the whole time. The problem is the concept of CONTROL. Because control, in a crisis, is a myth. And every strategy built on the assumption that you can control the outcome of a crisis is a strategy built on sand. Let's replace that idea with INFLUENCE. Doing that replaces an entire philosophy.Alongside that shift comes something more uncomfortable… the suggestion that when a crisis hits, the quality of your advice has almost nothing to do with your frameworks, your playbook, or your years of experience. It has to do with who you are as a human being. As a parent. As a citizen. As a person who is also living through the same world your client is trying to navigate. The professional and the person are not separate. And pretending they are, may be the most dangerous crisis communication strategy of all. Listen For3:41 Why Are Global Risks Becoming More Connected and Harder to Manage?6:09 Is Employee Mental Health a Bigger Business Risk Than AI?9:32 Why Do Companies Know the Risks but Still Fail to Prepare?11:20 What Is “Agency” in Crisis Communications and Why Does It Matter?14:29 How Can Leaders Use Empathy and Understanding to Respond to a Crisis?Guest: Rod Cartwright, Principal, Rod Cartwright ConsultingEmail | Website | LinkedIn 2026 Reputation, Risk, and Resilience Report DougSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestStories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the showStories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the show

After the 22 April IORP II deadline, thousands of Irish directors are now in a pension structure they didn't deliberately choose. Most transitioned from an executive pension to a Master Trust or a PRSA under time pressure. Few sat down to ask whether the resulting structure is actually the one that serves them best. In this episode, Paddy walks through the PRSA versus Executive Pension / Master Trust decision in detail: Funding mechanics, lump sum comparison, death benefit treatment, and the second decision most people never review: the investment mandate inside the structure. The episode is anchored to an anonymised client story: a company director in his mid-60s who came to Informed Decisions in early 2023 with a €1.4m pension and one question. Less than three years later, with a different structure and a different investment mandate, that pension is worth over €2m. The estimated cost of taking the "safe" advice he was offered elsewhere: approximately €500,000 of growth.   WHAT'S COVERED Why the IORP II deadline forced a structural decision under time pressure How PRSA contribution rules changed in 2023 and 2025 When the Master Trust's salary-and-service formula beats the PRSA's 100 % cap How the 1.5× salary lump sum compares to the PRSA's 25 % rule Why the PRSA's uncapped death benefit can change estate planning How the Standard Fund Threshold (€2.2m → €2.8m by 2029) affects strategy Why de-risking at 65 doesn't fit modern Irish retirement timelines Full written breakdown with comparison table, IORP II timeline, and FAQs: www.informeddecisions.ie/post/prsa-vs-company-pension-ireland If this episode raised questions about your current contribution strategy is going to get you where you want to go, that's exactly what we work through with clients. Find out more at https://www.informeddecisions.ie    ABOUT Informed Decisions is an independent, fee-only financial advisory firm in Ireland. Paddy Delaney works with a small number of clients each year, typically business owners and senior professionals approaching retirement, to plan and protect retirement decisions in coordinated, tax-efficient ways. If today's episode raised questions about your own pension: whether the structure is right, whether the investment mandate has been reviewed, or how to think about both together: visit https://www.informeddecisions.ie to see how we work. DISCLAIMER This podcast is for general educational purposes only and does not constitute personalised financial advice. Everyone's situation is different. Always speak to a qualified, independent advisor before making pension or investment decisions. Tax rules and pension regulations change; figures quoted are accurate at time of recording.

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88If you're starting a clothing brand in 2026, AI tools like Claude and ChatGPT can help you move faster, create better content, write stronger copy, improve your marketing, and grow your brand without feeling overwhelmed. In this video, I break down how to use Claude, ChatGPT, and AI to blow up your clothing brand and hit more of your goals as a brand owner. Whether you're starting a clothing brand, building a streetwear brand, launching a fashion brand, growing a Shopify store, or trying to market your clothing brand online, this video will show you practical ways to use AI tools for your business. I compare Claude vs ChatGPT for clothing brands and explain which AI tool I personally recommend for brand owners. I also break down the best ways to use AI for product descriptions, website copy, social media captions, email marketing, customer service, pricing, margins, supplier communication, ad copy, content hooks, TikTok ads, Instagram content, Facebook ads, and clothing brand strategy. AI is one of the biggest opportunities for clothing brand owners right now because it can help you write better, think faster, research your niche, understand your target audience, create stronger marketing angles, and make better decisions for your brand. If you feel behind with AI, ChatGPT, Claude, or all the new AI tools coming out, this video will simplify everything and show you exactly how to start using them for your clothing brand. After running my own clothing brands for over 10 years, doing over $1M in sales, and working with over 500 clothing brand owners one-on-one, these are the most useful AI use cases I think actually matter for growing a clothing brand online. If you want to learn how to start a clothing brand, how to grow a clothing brand, how to market a clothing brand, how to use ChatGPT for business, how to use Claude AI, how to use AI tools for ecommerce, how to build a streetwear brand, how to improve your clothing brand marketing, and how to use AI to make your brand look more professional, this video will help. 

Send us a note about this episode. We'll reply and thank you on a future episodeThis episode was first published in May 2021.Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions About Health, Wealth, and Happiness.” The simplest models of economics take preferences as given, but nudge ideas suggest we can be moved, steered, and in some cases manipulated. Nudge has influenced politicians around the World. There are “Nudge Units” in government in the UK, US, Germany, Japan, and even Canada. The World Bank, United Nations, and European Commission have “Nudge” teams.Guest Rory Sutherland, Vice chairman Ogilvy UKWebsite To book Rory for your event emailCanadian Nudge Team = BeSci Team UK Nudge Team = Behavioural Insights Team Australian Nudge Team = Behavioural Economics Team of Australia American Nudge Team = Social and Behavioural Sciences Team Stories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the showStories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the show

In this episode of the InspirED Podcast, Andrea De La Cerda reframes imposter syndrome as a natural response to growth rather than proof of inadequacy. She explores the neuroscience behind visibility, fear, and self-protection, especially for women stepping into higher levels of leadership and expansion. Andrea breaks down the difference between fear and intuition, explains why confidence is built through action rather than certainty, and shares how to grow your capacity to be seen without shrinking yourself in the process. This episode offers a grounded perspective for high-achieving women navigating doubt while stepping into bigger opportunities....CHAPTERS00:00 Understanding Imposter Syndrome02:36 The Neuroscience of Visibility and Fear05:03 Distinguishing Fear from Intuition07:39 Embracing Doubt and Expanding Your CapacityRESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Audit⁠⁠⁠TAG ANDREA ON INSTAGRAM⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Send us a note about this episode. We'll reply and thank you on a future episodeYou've been in that room. Maybe you are in it right now. The table is full, the voices are loud, and somewhere between the agenda and the first agenda item, you go quiet. Not because you don't know what to say. Because something in the room tells you it isn't your turn. You leave and you call it imposter syndrome. You make it about yourself. You wonder what's wrong with you. Nothing is wrong with you. The room did that.Confidence is not something you're both with. It's not the absence of nerves. And it's not volume. It's not the ability to dominate. It's trust. Trust in yourself that no matter what gets put in front of you, you will handle it. And the confidence gap that so many communicators feel is not a personal failing. It is an environmental one. Listen For:3:26 Is imposter syndrome really a personal problem, or is the room the problem?6:40 What kinds of rooms make professionals feel safe or excluded?9:14 How can you speak up when someone dominates the conversation?11:17 How did Advita Patel build confidence after years of self-doubt?15:09 What is an energy audit, and how can it protect your wellbeing?Guest: Advita Patel, Founder Comms Rebel, former President CIPRWebsite | Confidence Coaching site | LinkedInBook Decoding Confidence  DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestStories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the show

In this episode of the InspirED Podcast, Andrea De La Cerda explores what it really means to build a business that supports your life instead of consuming it. Drawing from personal experience, she shares how growth without systems, delegation, and boundaries can quickly turn entrepreneurship into exhaustion. Andrea breaks down the difference between building freedom versus building dependency, explains the founder's trap many entrepreneurs face, and offers practical insight on creating sustainable growth through intentional structure, aligned leadership, and smarter business design. This episode is a grounded conversation for entrepreneurs who want to scale without sacrificing their lives in the process....CHAPTERS00:00 When Success Starts Feeling Heavy02:18 Why Work-Life Balance Often Fails Entrepreneurs04:46 Building a Business That Depends on You07:32 Systems Create Freedom10:01 Delegation and the Founder's Trap13:06 Why Boundaries Protect Your Business15:32 Can Entrepreneurs Work Less?18:02 Building a Business That Supports Your Life RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Audit⁠⁠⁠TAG ANDREA ON INSTAGRAM⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88Starting a clothing brand is exciting, but most new clothing brand owners are focused on the wrong thing. In this video, I break down the real reason so many clothing brands, streetwear brands, fashion brands, clothing lines, t-shirt businesses, and apparel startups fail before they ever get real momentum. It's usually not the algorithm, shadowbanning, Facebook ads, TikTok, Instagram, lack of money, or lack of time. The real problem is that most people don't know what to do next when their brand hits a wall. If you're wondering how to start a clothing brand, how to grow a clothing brand, how to market a clothing brand, how to get sales for your clothing line, or how to build a successful streetwear brand from scratch, this video will help you understand the mindset, patience, marketing strategy, content strategy, and brand-building process needed to actually make it work long term. I talk about what happens after you launch your clothing brand, why sales often slow down after friends and family order, why most brands fade out instead of failing overnight, and how to keep pushing when your clothing brand gets no sales, no followers, no website traffic, and no engagement. I also share real examples from my own clothing brand journey with KBU Apparel, plus examples from Nike, FUBU, Adenola, and other brands that had to go through years of struggle before finding real success. Whether you're starting a streetwear brand, launching a fashion brand, building a t-shirt business, creating a clothing brand vlog, documenting your clothing brand journey, learning social media marketing, running Facebook ads, posting on TikTok, trying to grow on Instagram, improving your website, finding product market fit, or figuring out your brand identity, this video is about the deeper reality of building a clothing brand when things are not working yet. If you're serious about starting a clothing brand in 2026, growing your clothing line, building a fashion brand, marketing your streetwear brand, getting more sales, finding your unique brand voice, and becoming a better clothing brand owner, this video will give you a real competitive advantage.

Send us a note about this episode. We'll reply and thank you on a future episodeYour client is wrong. You know it. They know it, somewhere underneath the certainty. And you have two choices. You can tell them they're wrong, which will end the conversation and cost you the relationship. Or you can find the thing they want more than being right and take them there instead.This is something most communications professionals learn the hard way and never quite put into words. Every difficult client, every resistant leader, every person digging into a position that will hurt them, they are not just wrong. They are running two competing motivations at the same time. The need to be right. And the need to succeed. And those two things are almost never the same thing. The PR professional who understands that distinction doesn't argue. They redirect. And the client ends up exactly where you needed them to go, convinced it was their idea all along.Listen For4:40 Can communicators actually motivate people to act?7:17 Is PR returning to behavioral science, or losing its way?8:55 What are system one, system two, and system three thinking?11:17 How do you challenge a client without losing trust?14:08 Will AI replace PR professionals or reveal who thinks strategically? Guest: Roger Hurni, Founder & Chief Brand Strategist, Off Madison AveWebsite | Agency | LinkedIn Outthink. Outperform. Transform Your Organization Through Behavioral Marketing DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestStories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the show

Most Irish high earners are claiming roughly half the pension tax relief available to them. Not because the rules are complicated, but because the contribution percentage set years ago has simply never been revised. In this episode, Paddy walks through the age-related contribution limits (15% to 40%) the €115,000 earnings cap and what it actually means in practice and a real worked example of a director, age 56, on €180k — who could be claiming €16,100 in tax relief every year but isn't. He also covers the year-end October timing window (you can still reduce last year's tax bill with one decision), five common mistakes that quietly cost high earners thousands, and why the personal contribution question and the structural question, PRSA versus company pension, really need to be looked at together. There's a full written article with the age-related table, the worked example, and year-end timing details on the blog at www.informeddecisions.ie/post/pension-tax-relief-ireland-explained Free Webinar: Should You Sell Your RSUs? - A Practical Guide for Tech Employees in Ireland, 20th May 2026: https://www.informeddecisions.ie/webinar/webinar-should-you-sell-your-rsus If this episode raised questions about where you sit on the age-related table or whether your current contribution strategy is going to get you where you want to go, that's exactly what we work through with clients. Find out more at https://www.informeddecisions.ie  DISCLAIMER: This content is for general educational purposes only and does not constitute personalised financial advice. Always speak to a qualified, independent advisor about your own situation.

What happens when women stop just consuming information—and start applying it?In this episode, Andrea sits down with Jennifer Kornoely, founder of She Reads, She Leads, to explore the gap between learning and implementation. Together, they unpack why so many women are reading powerful books but still feel stuck, how community accelerates growth, and why conversations—not just content—are what create real change.They also dive into money mindset, business confidence, and the language women use that may be quietly holding them back. This conversation is both practical and eye-opening, especially for women building businesses or stepping into leadership.CHAPTERS00:00 Transitioning from Corporate to Entrepreneurship05:08 Challenges Faced by Women Entrepreneurs09:32 The Importance of Community and Conversation13:24 Building a Supportive Network17:58 Book Recommendations for Women Entrepreneurs21:47 Conclusion and Resources...RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Audit⁠⁠⁠Book RecommendationsFinancial Feminist by Tori DunlapRich AF by Vivian TuGet Good with Money by Tiffany AlicheJennifer KornoelyShe Reads, She Leads Book Club → https://shereadssheleads.comTAG ANDREA ON INSTAGRAM⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Justin Ross Goldstein is an award-winning public relations and marketing practitioner. He spent a decade building communications and content programs for top-ranked communications firms, and then founded Press Record Communications, which is generating success through innovating public relations, content development, and thought leadership campaigns. Justin is a frequent commentator on trending news, appearing in premier media outlets like Forbes and PR Week. Justin was voted an Exceptional Under 35 by the Public Relations Society of America and served on the Board of Directors of PRSA's New York chapter. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Justin Goldstein:Website: https://pressrecord.co *E - explicit language may be used in this podcast.

Send us a note about this episode. We'll reply and thank you on a future episode50 percent. That's how much of the global population now trusts generative AI when searching for information about companies and brands. More than Instagram. More than Facebook. More than social media in general. And that number climbed 7 points in a single year. The data comes from the Page Society's annual Harris Poll study. 14 countries, more than 15,000 people surveyed in December 2025. Consumers aren't just using AI more. They're believing it more. And most of them aren't clicking through to the source. They're reading the AI answer and moving on. For communicators, this changes the job. It's no longer enough to optimize for search engines, you now need to optimize for the AI that sits on top of them. What does generative AI say when someone types in your brand name? Is it accurate? Is it current? Or is it surfacing something you said or did 20 years ago that no longer represents who you are? Listen For3:26 How is declining consumer trust reshaping the role of communication leaders?4:52 Why do consumers now trust generative AI more than social media for brand information?12:28 What are the biggest risks of disinformation and AI hallucinations for brands?15:45 Why can't AI replace human experience and critical thinking in communications?20:22 How should brands optimize for AI search while maintaining trust and accuracy?Guest: Rochelle Ford, Ph.D., APR, CEO The Page SocietyLinkedIn | Website Page-Harris Poll: Confidence in Business Index 2026DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestStories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the show

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88TikTok didn't just change marketing—it broke the connection between attention and actually building a brand. In this video, I break down what's really happening with social media marketing in 2026, why going viral on TikTok, Instagram Reels, and YouTube Shorts doesn't automatically lead to sales, and what you need to do differently if you want to grow your brand and make real money online. If you've been trying to grow on TikTok, grow on Instagram, or figure out how to get sales through TikTok and social media, this will completely shift how you think about it. I explain why followers don't matter like they used to, how the algorithm actually works now, why viral content is misleading most brand owners, and how to turn social media into a system that drives consistent revenue—not just views. This video covers TikTok marketing strategy, Instagram marketing, social media growth, content strategy, viral marketing, and how to build a brand in a world where every platform rewards attention over loyalty. If you're running a clothing brand, ecommerce business, or personal brand, and you want to understand how to go viral while still building something real, this is for you. Learn how to adapt to the new era of social media, create content that actually converts, and build a system using TikTok, Instagram, and social media marketing that leads to real growth, real audience, and real sales. 

This week, our "4 Questions Journalist Spotlight" shines on Allison Entrekin, Editor-in-Chief, Atlanta magazine.Coolest Thing About Allison: She's a February 29 birthday, so she's only 11 years old! Also, she has "hitchhiker thumbs" (you need to watch this on YouTube).Favorite Restaurant: Haven in BrookhavenFavorite Local Getaway: The St. Regis HotelLast Books Read: "Theo of Golden" by Allen Levi; "Lady Tremaine" by Rachel HochhauserFavorite Guilty Pleasures: Cherry Coke Zero and the FX series "Love Story"Favorite Non-Work Hobby: She loves tennisWebsite: http://Atlantamagazine.com Mitch's day job is providing public relations services, media training, and crisis communications, but he also operates Leff's Atlanta Media, an online database with contact info for thousands of Atlanta-based journalists.

In this episode of the InspirED Podcast, Andrea De La Cerda challenges the traditional hustle-driven model of success and introduces a more sustainable, aligned approach to building a business. She explores the concept of feminine power in business—focusing on energy, intuition, and cyclical productivity rather than constant output. Through personal experience and research, Andrea explains why overwork leads to burnout and how integrating alignment, collaboration, and sustainability can lead to greater impact and long-term success....CHAPTERS00:00 – Rethinking success and constant pressure01:00 – When hustle culture stops working02:00 – Masculine vs feminine business models03:00 – The cost of overwork and burnout04:00 – Where clarity and best ideas come from05:00 – The feminine business blueprint06:00 – Working with your energy and cycles07:00 – Intuition as a strategic advantage08:00 – Collaboration vs doing it all alone09:00 – Redefining success and sustainability10:00 – Aligning your work with your energy11:00 – Building success without depletionRESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Audit⁠⁠TAG ANDREA ON INSTAGRAM⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Send us a note about this episode. We'll reply and thank you on a future episodeYour Organisation says it's aligned. It probably isn't.And the problem starts at the top.Zora Artis and Wayne Aspland have spent 7 years studying the gap between what leadership teams say they're doing and what's actually happening inside organizations. And their findings are uncomfortable. In their latest global study, drawing on interviews with 55 CEOs and senior executives across five continents, they found that leaders routinely leave strategy meetings carrying completely different understandings of the direction they just agreed on. Nobody admits it. And communications professionals get handed the impossible job of aligning everyone else around a strategy the leadership team hasn't genuinely aligned on themselves. In this episode, we break down why the gap has barely moved in seven years, what's actually driving it, and what communications professionals are uniquely positioned to do about it.  The full findings are being presented IABC World Conference 2026 in Toronto this June.Register https://wc.iabc.com/  Download the full Report and Infographic Summary here. Listen For4:11 What does true organizational alignment actually mean beyond agreement?7:44 Why do leaders think they're aligned but act differently after meetings?9:09 How do fear and ego silently destroy alignment in executive teams?12:18 What is “glass head syndrome” and why does it derail strategy execution?17:18 Is AI making organizational alignment better or worse?Guests:Zora ArtisWebsite Artis Advisory | Website Clear Leaders | Email | LinkedInWayne AsplandWebsite Clear Leaders | Email | LinkedIn DougSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestStories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the show

Join our mastermind community: https://www.skool.com/apparel-success-mastermindThe best Ai design platform: https://www.design.com/rob88Trademark search links: https://www.uspto.gov/trademarks/searchhttps://ised-isde.canada.ca/cipo/trademark-search/srchIf you want to learn how to start a clothing brand in 2026, this video will save you from making the biggest mistakes that destroy most brands before they ever take off. Starting a clothing line can be exciting—you can build something meaningful, make money, and grow a real following—but it can also go very wrong if you don't know what to avoid. In this video, I break down the things you should never do when starting a clothing brand, based on over 10 years of experience, over $1M in sales with my own brands, and working one-on-one with more than 500 clothing brands. We go deep into why skipping a trademark search can completely ruin your brand before launch, how ordering too much inventory without proof of sales can lock up all your cash, and why relying on your friends for validation is one of the most misleading things you can do. I also explain why waiting too long to launch your clothing brand actually hurts you, how to avoid working with sketchy manufacturers, and why you should never hire help before understanding the basics yourself. On the marketing side, you'll learn how to market your clothing brand properly in today's environment—whether you're running a streetwear brand, a t-shirt business, doing print on demand, or building a private label fashion brand. I break down why organic growth requires volume, how social media platforms like TikTok and Instagram actually work for clothing brands, and why buying followers or joining engagement groups will kill your long-term growth. Most importantly, we talk about building a clothing brand with a clear identity—because if your brand doesn't instantly signal who it's for, nobody cares. This is the difference between a brand that gets ignored and a brand people feel like they need to buy from. If you're serious about learning how to start a clothing brand, grow a clothing line, and build a profitable fashion brand, this video will give you the clarity you need to avoid costly mistakes and move forward with confidence. 

The entry-level talent pipeline is being entirely restructured. If agency owners don’t figure out what role a young professional actually plays in an AI-assisted agency, they won’t just struggle to hire today. They’ll have no one to promote in five years. In this episode, Chip and Gini dig into what’s happening with entry-level hiring right now, and why the answer can't be to stop hiring junior staff altogether. The conversation covers why the old model of routine work is gone, what needs to replace it, and why agencies that don’t solve this problem soon are setting themselves up for failure. The episode opens with an observation from Gini: every presentation she gives to college classes lately surfaces the same anxiety from students. Nobody’s hiring at the entry level because AI can handle the work those roles used to cover — news releases, media lists, social drafts, basic research. How can they find jobs today, and get the on-the-job training they need to move forward in their careers? Chip frames the problem as a junction of circumstances: the rise of AI, economic uncertainty, and a higher education system that hasn't evolved with the workforce reality. Colleges discouraging AI use while their graduates are about to enter workplaces built around it is, as he puts it, the same mistake as banning calculators in math class. The students coming in aren’t unprepared because they’re less capable, they’re underprepared because the institutions that trained them weren’t keeping up with the times. Chip and Gini agree that entry-level hires aren’t obsolete, but the role must change. Instead of being the lowest rung of the ladder, new professionals need to come in already functioning like managers — just managing AI tools and processes instead of people. That requires more on-the-job training, better-documented processes and SOPs, and a genuine commitment to learning and development that most agencies still don’t have. There's more than one upside, though. Better documentation and SOPs don’t just help entry-level hires do their jobs — they make your agency more efficient, reduce owner dependency, and, for those who want to sell someday, significantly improve the value of the business. Their closing argument is not to avoid entry-level hiring because the old version of the role is antiquated. Rethink what the role is, invest in the systems that support it, and get comfortable assigning junior people with responsibilities that would have felt premature five years ago. The alternative is a mid-level talent shortage that will be very hard to fix. Key takeaways Chip Griffin: “Effectively everybody is starting out as a manager now. It just may be that instead of managing people, you’re managing AI agents or assistants. That’s still a management role.” Gini Dietrich: “If we don’t solve this now as agency leaders and as an industry, there will be nobody at the mid-level to take the jobs in five years. No one.” Chip Griffin: “Don’t decide that you’re not going to hire them and just use the AI for it. Rethink what the role of an entry level hire is in your business because that will allow you to build both for today and for the future.” Gini Dietrich: “I think providing and teaching the young professionals how to use critical thinking skills to orchestrate an army of AI bots is exactly where we should be training them.” Related Managing Gen Z agency employees (and anyone else with less experience than you) ALP 34: How to help junior agency employees grow AI no threat to agency employees learning fundamental skills View Transcript The following is a computer-generated transcript. Please listen to the audio to confirm accuracy. Chip Griffin: Hello and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin. Gini Dietrich: And I’m Gini Dietrich. Chip Griffin: And Gini, I, you know, I’m thinking about just getting started in the workforce now, and, you know, I’ve, I’ve never had a job in my life and Gini Dietrich: Oh, yeah. Chip Griffin: You know, being so young and green, I, I need to figure out what I’m going to do. Gini Dietrich: You know, it’s funny because I do a lot of zoom in… I zoom into a lot of classes to talk about PESO, and one of the questions I always get, and especially right now is, you know, how am I, what job am I gonna do when I graduate? How am I gonna get a good job? The job market sucks. Then nobody’s hiring for entry level because of AI. Like, what am I gonna do? And that question, I would say, that question has come up. In every single presentation that I’ve done for the last two years. And kids are really concerned about it. And, you know, in Counselor’s Academy through PRSA, we’ve been having the conversation too with other agency owners about, you know, who’s hiring entry level, and if you are, what are you doing? And it’s crickets. Like nobody’s hiring entry level professionals right now, because everything that we would have someone do as a brand new professional or as an intern, AI can do and do it much more effectively. So, you know, news releases and blog posts, drafts and social media drafts and media lists and all that, like, it’s way more efficient to have AI do it. So one of the conversations we’ve been having here is it’s really important to me as an individual to continue to give back to the industry. So how do we create an intern program that’s less about that kind of work and more about giving them the critical skills that they need to be able to orchestrate prompts, integrate AI into their roles. And I think that, I think that’s the path that we are gonna probably go down. Chip Griffin: Yeah, I mean, it, it’s an important topic. It is, I think there’s a confluence of events that are making it particularly challenging for entry-level workers today. So you’ve got the rise of AI along with economic and other uncertainty coming together. So, you know, there, there’s a number of forces that just make it really difficult. And I think it’s all layered on top of a higher education system that frankly is almost entirely broken. Yeah. And obviously that’s not really something we’re gonna solve here on, on this show, nor is it really the general domain of it. But I think it is, it’s a fundamental challenge that, that most higher education is not really oriented around helping students to find jobs afterwards. Right. That’s, that’s almost an afterthought. Yep. And I’m not saying that it needs to become vocational training. At the same time, you know, four years of pure academics, and discouraging the use of things like AI. A lot of, you know, colleges and universities say, oh no, no, you can’t use AI to complete your papers. Well, that’s not the reality that these students are about to embark upon. Gini Dietrich: Right. Chip Griffin: And so, you know, to me, that reminds me of, you know, years gone by where, oh, you can’t use Wikipedia, you can’t use the internet. You can’t use calculators. I mean, when I grew up, you can’t use a calculator in math class. I mean, these things just, it really is an antiquated system. So you’ve got that as their stepping stone into the workforce, and then they’ve got these headwinds of the economy and AI fighting against them. And so I do think it is, it’s a challenge for the industry, but ultimately it’s a challenge for individual agencies as well. Because even if you don’t want to give back, you have to think about how you’re going to staff your business, not just today, but for the longer term. And historically, agencies have promoted from within quite often, or hired somebody who was an entry level somewhere else. And so at some point, if we don’t figure out how to solve this entry level hire problem, we’re gonna be in a situation where there’s nobody out there for those mid-tier roles that we need to hire still. Gini Dietrich: Right. That’s exactly right. And that’s the, we continue to have that conversation in every single one of my leadership team meetings where there is a section where we’re talking about interns on the path for entry-level professionals. Because you’re exactly right, if we don’t solve this now as agency leaders and as an industry, there will be nobody at the mid-level to take the jobs in five years. No one. So we have to figure this out. Chip Griffin: And I think a lot of it is reimagining what that entry level role is. Gini Dietrich: Yep. Chip Griffin: Which means as, as owners, as bosses, we need to think about how we structure those roles. But it also means that in preparation for this, you know, colleges, universities, intern programs also need to be thinking about what skills they’re sending people into the workforce with. And I think I’ve mentioned this previously on the show, I mean, effectively everybody is starting out as a manager now. It just may, may be that instead of managing people, you’re managing AI agents or assistants. That’s still a management role. Gini Dietrich: Mm-hmm.  Yep, yep. Chip Griffin: And so, you know, whereas we used to bring people in and, and they would be purely managed and just… They would be the, you know, the functionaries who did what we told them to do. They need to be in a position that they can actually direct resources right out of the gate. And so that, that requires a lot more training before the job, but really a lot more probably on the job training. And we’re awful at training managers at every level within our businesses, including most owners have just awful management skills. And so if we don’t have them at the higher levels, how do we get them to the entry level? Gini Dietrich: Yeah, I think you’re right. I think we, this has been a challenge forever. I mean, the way I got quote unquote management skills is my boss came to me and said, so and so has just been put on a PIP, and she has 60 days to figure it out, and we’d like to manage you through that. Like, we’d like you to manage her through that process. And I was like…what? Okay. Guess what? She didn’t make it and it was a terrible experience for me, but that’s how they quote, unquote, gave me management training. Right? That’s not management training. That’s not leadership training. That’s like trying to, to figure out what you’re good at or what your strengths are by trying to help somebody who’s failing but doesn’t want the help and doesn’t wanna try to succeed. Terrible idea. All to say, I think you’re exactly right. And I think one of the big things that everyone in general is missing around AI is critical thinking. And I think we, we say, okay, like, oh, this is gonna make me so much faster and I’m gonna prompt it and I’m gonna get it what it needs. And then I forget about actually thinking through, is this right? Is it what I’m trying to accomplish? Is it strategic? Is it going to deliver results for the client? We don’t, we’ve, we sort of are in this world of, oh my gosh, this has made me so much more, so much faster and more productive. We’re losing that critical thinking piece. And I think providing that and teaching the young professionals how to use critical thinking skills to orchestrate an army of AI bots is exactly where we should be training them. Chip Griffin: I mean, I think ultimately learning and development needs to be a much stronger piece of even the smallest agencies. Yep. And there needs to be a much greater emphasis on the mentorship and coaching and training of everybody at, again, at every level within the business, including yourself as the owner. Yep. And, and if you’re not committed to that, it’s going to be very difficult to successfully integrate new entry level hires of any kind in the future because they do need greater support than ever before. It’s not just, Hey, you know, go through this, you know, list and figure out, you know, which emails are bad or, you know, go find email addresses for these reporters. Right? Or, you know, the, the basic tasks that a lot of people may have been asked to do in the last 10 or 20 years, they’re gone. And so everything requires that higher level of judgment. And the only way that we can expect good results is if we’re providing the assistance from above. Gini Dietrich: Yeah, I completely agree.You know, we do, I think we do a fairly good job of internal training because we have the PESO model. So you know, everybody on our team has to go through it and everybody on our team has to be certified and everybody on our team has to keep up with it. Everybody on our team has to understand what I’m producing from a content perspective every week. And you know, one of the things I say constantly to them is, you guys have to be ahead no matter what. You can’t have a client who knows more about it than you do. You can’t have a client who says, well, I saw this in or, I heard this on Gini’s podcast, and you don’t know what they’re talking about. Like you have to be ahead of all of them. And so because of that, we have twice a month internal learning. And I think taking that down a level, and honestly truly, I would actually say that the younger professionals are better at the PESO Model certification outputs than I would say some of the more senior level professionals. Because they don’t have preconceived notions, they don’t have, oh, this is the way I’ve always done things. Right. So they’re much more, they absorb the information better and they output the expected outputs much more effectively, I think. But you know, if you don’t have that kind of training internally, like, how are you teaching them intellectual property and how are you teaching them your processes? And like everybody has a different way of doing work for clients. How are you teaching that so that when they go into AI to get the output they need, they understand this is the output I’m trying to get and this is what it looks like. I think those are the things we have to be thinking about is our intellectual property, our unique way of doing things, and our process. That’s the kinds of things you can be teaching to young professionals. Chip Griffin: Yeah. And look to your point, I think that to the extent that agencies are doing, you know, training and development type things, most of it is focused on the how you do your job bit, right? Gini Dietrich: Yep, yep. Chip Griffin: So you know, how, how do you implement the PESO model? How do you communicate effectively with the press? How do you, you know, write effectively? Those are the kinds of things that most agencies have spent at least some time on. Maybe not enough, but at least some. But it’s, but as you back into the, the things that you’ve also mentioned, processes, you know, tho those are things that don’t get the same level of attention in the training and in the professional development. And then when you get back from that and you’re looking at things like project management or just basic human management, those are not things that have any amount of investment in the vast majority of agencies. And it’s, you know, it’s always shocking to me how many times I go into an agency, you know, for one of my Agency Business Checkups, and I sit there and I talk with them and I understand they’re not doing the regular one-on-one communications with direct reports. Wow. And I, and I know, I mean, this is, everybody knows, this is my pet peeve. Yes. But it is the fundamentals of management. How do you manage somebody if you’re not having regular, ongoing meetings with them? Right. It just, it doesn’t make any sense. But there’s, there’s no culture around that. There’s no culture around communications . And particularly as we’re moving into this era of AI, we need to be much better at documenting processes and, you know, all that because the more we document processes, the better results we can get from the technology, which makes the lives of all of the human employees better. And so we need to be focused on a lot of these things that maybe we could get by without doing in the past, and maybe it just, you know, it was a, a 10 or 15% efficiency hit or something like that. Now it just, it fundamentally just doesn’t work if you’re not focused on how to do these things effectively. So we really need to, again, at all levels, but particularly with those entry level hires, we need to groom them into the roles by providing them with those skill sets, providing them with the documentation around processes, and that’s how we’ll start to get better results more quickly. But that doesn’t really solve the question of how do we continue to hire entry level people at all? Why? Because there’s this big urge for people to say, look, that because AI is so good, we don’t even need entry level hires anymore. Yeah. And I mean, I am of the viewpoint that that is not accurate. That you can still hire people fresh outta college or with just a year or two of experience, but you’ve got to rethink what you’re thinking of them to do. Right. If you think of them in the old terms of doing just that routine, brute force labor. No, there is no role for that. But if you elevate it and you say, look, you know, these kids are coming in and they’ve got something to add, they’ve got value to offer. We just need to perhaps move them along faster in our minds than we might have otherwise. But in their world, they’re not, because they don’t, they didn’t grow up 30 years ago like we did in the industry, so you didn’t know what all of the photocopying and faxing was back then. So you’ve got to be open to putting them into roles that just blow your mind that this is an entry-level responsibility now. Gini Dietrich: Yeah, I think that’s exactly right. And I think we have a responsibility as leaders to do that. Because to your point earlier, if we don’t, we’re not gonna have employees to hire at the mid-level and then at the senior level, and it’s going to be a disaster. So I think we have our responsibility as leaders to do that. Chip Griffin: Yeah, but we, I mean, yes, we have a responsibility, but ultimately we also need to do what’s right for the business today. Gini Dietrich: Sure, of course. Chip Griffin: And so, so what the, what I think people need to do is to figure out how to bridge that gap. So that you can do what’s right for the business today, while also helping you for the long term. Because as, as much as we all sit here and we want to say, well, we’re doing right for the industry, we’re doing right for our business in three to five years. That’s not a reality that works for most people, particularly on the tight numbers that most smaller agencies are operating with. So, you know, we do need to find a way to make sure that we are getting what we need today from these, and they’re not, I don’t wanna say charity hires, but they’re not, they’re not viewed solely as investments. They have to be something that has the more near term payoff as well. Gini Dietrich: Sure, of course. Yeah. I don’t disagree with that. Chip Griffin: I think that does require a mindset shift for a lot of us who would never dream of, of handing off some of the responsibility that we’re now in a position of needing to hand off to people who have very little experience. But the more that you’ve established proper SOPs and you’ve put together the right systems for checking, verification, approval, et cetera, all of those things, it, you’re in a much better position. And honestly, the use of AI makes it easier to entrust more junior employees. I think a lot of people sit here and say, oh, you know, it’s scary ’cause now we’ve got, you know, junior people with no experience running the AI. Yes. But if as long as you are overseeing the training of the AI, then the AI tends to remain within its lane. The problem you run into with AI is when you don’t give it any guidelines, when you don’t give it any context, when you don’t give it the structure, that’s where it does things like hallucinate and, you know, engage in crazy behavior. But otherwise it does a much better job than humans of remaining within its lane. And so it can actually help the juniors to do their jobs more effectively without the level of risk that some of us may be concerned about. Gini Dietrich: And I will add to that, with your SOPs and your process. Although we talk all the time about building a business that you love and that works for you, there are still going to be some of you who want to sell your business. And having those SOPs in the process really well-defined is going to help your sell price significantly. Yes. Because if you can just hand them the recipe and say, this is how we do things, and this is how we’ve done things for years and it works, and these are the kinds of results, that’s going to help your sell price. Chip Griffin: Yeah. One hundred percent because then you’ve got a buyer who’s looking at something and they’re not just, you know, buying a client roster or short term revenue or something like that. They’re actually, you know, buying something that has sustainable value to it. And particularly in the age of AI, where those SOPs can then become the guidelines and guardrails for the AI tools to utilize. It really is a big differentiator, not just for your sales price, but for today, right? Because if you’ve, if you built those things in there, then you can be a leaner operation. Because the reality is we are going to accomplish more with fewer human headcount. That’s just going to happen. Probably not as efficient as some people dream it might be, but still more efficient than we are today. And so it gives you a lot of flexibility if you are in a position to feed the information and SOPs into the AI tools to get you where you want to go. So it will take a lot of pressure off of you as the owner today, and that opens up possibilities for your future, whether you want to sell or not. Gini Dietrich: Yep, totally. I’m a big fan of SOPs. Chip Griffin: I always have been a big fan of SOPs and checklists and those sorts of things. I think they, they can save your bacon. But you know, today they’re just, you can’t live without them, right? No, totally agree. Totally. They were nice to have process improvements 20 years ago. Today, if you don’t have them, you are really holding yourself back because you can’t use most of these tools capably without them. Gini Dietrich: Yep. 100%. Chip Griffin: So you’ve got to, you can’t fly by the seat of your pants anymore. It really needs that structure. Entry level hires need that structure. AI needs that structure. And if you’re going to have a successful agency for the future, you need to solve for this today. Gini Dietrich: Yeah. And truth be told, everyone in your agency needs that structured. Chip Griffin: Everybody. Absolutely. Gini Dietrich: Yeah, everyone does. Chip Griffin: Absolutely. So don’t be afraid of entry level hires. Don’t decide that you’re not gonna hire them and just use the AI for it. Rethink what the role of an entry level hire is in your business because that will allow you to build both for today and for the future. Gini Dietrich: Absolutely. Chip Griffin: So with that, we will wrap up this episode of the Agency Leadership Podcast. I’m Chip Griffin. Gini Dietrich: I’m Gini Dietrich. Chip Griffin: And it depends.

In this episode of the InspirED Podcast, Andrea De La Cerda explores how your relationship with money is shaped long before you ever earn it. She breaks down how early experiences, emotional patterns, and subconscious beliefs influence financial decisions, pricing, and capacity to receive. Through personal insight and research-backed concepts like money scripts, this episode highlights why financial growth is not just about strategy, but identity and belief. Andrea also shares practical ways to begin shifting your money story so you can earn, hold, and grow wealth with more clarity and confidence.CHAPTERS00:00 – The emotional roots of your money story01:00 – How early experiences shape financial behavior02:00 – Why money decisions are driven by emotion03:00 – Money scripts and subconscious patterns04:00 – Self-worth and undercharging05:00 – The gender gap in pricing and earning06:00 – Recognizing patterns that limit growth07:00 – Expanding your capacity to receive08:00 – Tools to rewire your money beliefs09:00 – Rewriting your financial story10:00 – Choosing a new belief moving forwardRESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Audit⁠⁠Book Recommendations“Mind Over Money” – Brad & Ted Klontz A foundational book on money scripts and financial psychology.“The Soul of Money” – Lynne Twist Expands your perspective on money as a tool for meaning and impact.“We Should All Be Millionaires” – Rachel Rodgers A bold, practical call for women to expand financially.“Happy Money” – Ken Honda Focuses on the emotional relationship with money.“You Are a Badass at Making Money” – Jen Sincero A mindset-forward approach to breaking limiting beliefs.TAG ANDREA ON INSTAGRAM⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Send us a note about this episode. We'll reply and thank you on a future episodeEvery comms professional knows the playbook. A crisis hits, you move fast. Holding statement, talking points, media plan, stakeholder map. You do it well because you've trained for it. You bring the plan to the CEO expecting alignment and instead you get a polite nod and silence. Not pushback. Not disagreement. Just silence. And that silence is worse than any argument because it means the CEO has already stopped listening. Not because your plan was bad, but because it was solving a problem they weren't thinking about.This is the gap that quietly erodes the comms function's credibility in organizations everywhere. Communicators are passionate people. That passion is their greatest asset, until it becomes a bias that pulls them toward issues that feel urgent but aren't connected to the core business. And when that happens enough times, the CEO doesn't fire you. They just stop inviting you into the room. Listen For3:09 How Do CEOs vs. Comms Leaders Actually Respond to Global Crises?4:26 When Should You Speak—and When Are You Giving an Issue Oxygen?6:28 Do PR Professionals Need Financial and Data Literacy to Be Strategic?11:44 Why Is Reporting Not Enough? And What Does Real Analysis Look Like?15:13 Can AI Truly Make Your Communications Strategy More Effective?Guest: Johna Burke, CEO and Global Managing Director, AMEC (International Association for the Measurement and Evaluation of Communication)Email | Website | LinkedIn DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestStories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the show

Join the Apparel Success Mastermind (limited time price drop): https://www.skool.com/apparel-success-mastermindCreate designs with ai: https://www.design.com/rob88If you want to start a clothing brand in 2026, you need to hear this. In this video, I break down why most startup clothing brands fail and the delusions that hold brand owners back. After 10+ years running a clothing brand, doing over $1M in sales, and working with 500+ brands, I'm sharing what it actually takes to build a successful clothing brand today. Most people think launching a clothing line means instant growth, viral success, and easy sales. The reality is that most clothing brands don't even get traction, and many never get a single customer. If you're serious about building a fashion brand or streetwear brand, this is the truth you need early. This video focuses on clothing brand marketing and how to actually grow. It all comes down to your ability to acquire customers at a profitable cost. Social media is saturated, and posting your designs isn't enough. You need consistent content, strong marketing, and a clear target audience to stand out. If you're trying to start a clothing brand or figure out how to market your clothing brand, this will completely change how you approach it. This is real experience — not theory.

In this episode of the InspirED Podcast, Andrea De La Cerda shares her journey from corporate burnout to entrepreneurship, revealing that burnout is often less about doing too much and more about being misaligned with who you've become. She breaks down what it really takes to transition into entrepreneurship—from identity shifts to financial preparation—while challenging the idea that leaving corporate is an instant solution. This episode offers a grounded, strategic perspective for women who feel something is “off” and are ready to explore building a life and career that truly fits....CHAPTERS00:00 – A quiet moment that changed everything01:00 – When success no longer feels aligned02:00 – Leaving corporate with intention, not escape03:00 – How misalignment shows up over time04:00 – Burnout beyond workload05:00 – The truth about entrepreneurship06:00 – Building before you leap07:00 – Systems, structure, and early momentum08:00 – Understanding money and financial readiness09:00 – The reality of the first year10:00 – What keeps you moving forward11:00 – Your next chapter, on purposeRESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Audit⁠TAG ANDREA ON INSTAGRAM⁠⁠⁠⁠@andreadlc_coach⁠⁠CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Send us a note about this episode. We'll reply and thank you on a future episodeEvery PR firm knows the drill. Client says here's my budget. Firm divides by twelve. Monthly retainer, same amount, January through December, whether the work demands it or not. Need a press release? Flat rate. Need ten? Multiply. Need an editor or a videographer? That's by the hour, and one minute is one hour. The pricing isn't creative. It isn't strategic. It's arithmetic dressed up as a business model.And it worked fine, until AI started doing the arithmetic faster. Suddenly teams are twice as productive in half the time, and if you're still selling hours, you're punishing yourself for getting better. Meanwhile, the client's procurement department is happy to keep paying by the hour, because now those hours cost less. So, who's really winning? The firms who don't rethink how they price will be replaced. Not by AI, but by hungrier competitors who already have.Listen For3:42 Why Are PR Firms the Least Creative in Pricing?6:34 Are You Losing Money by Defaulting to Retainers?9:08 How Should Agencies Identify Where They Create the Most Value?12:19 How Do You Avoid the “Bait and Switch” With Senior Talent?15:27 Is AI Killing Hourly Pricing Models for Good?Guest: Blair Enns, Win Without PitchingWebsite | LinkedIn | Podcast 2BobsDavid's books including Pricing Creativity DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSupport the show

Join the Apparel Success Mastermind (limited time price drop): https://www.skool.com/apparel-success-mastermindCreate designs with ai: https://www.design.com/rob88If you want to know how to start a clothing brand in 2026 and actually build a profitable clothing line, this video breaks down the biggest lessons I learned after spending my entire 20s building clothing brands from scratch. Whether you're starting a streetwear brand, fashion brand, or launching your first clothing line, this is a real, no-BS breakdown of what actually matters if you want your brand to grow, sell, and stand out in a saturated market.In this video, I explain how to build credibility for your clothing brand so it looks legit from day one, how to create a strong brand identity that connects deeply with your target audience, and why most new clothing brands struggle with sales due to a lack of liquidity. You'll also learn how to market a clothing brand effectively using content, ads, and email marketing, and how to build real demand so your products actually move instead of sitting as dead inventory.On top of that, I break down the importance of margins and how to structure your clothing brand so it's actually profitable as you scale. If you're trying to figure out how to start a clothing line, grow a streetwear brand, or build a fashion brand that people take seriously, this video will help you avoid years of mistakes and give you a clear path forward.This is especially valuable if you're just starting a clothing brand with no audience, no customers, and no prior experience, because these are the exact steps I used to grow my own brand past $1M in sales.This video covers how to start a clothing brand from scratch, how to market a clothing brand online, how to build a streetwear brand in 2026, how to grow a fashion brand, and how to turn your clothing line into a real business. If you're serious about building a clothing brand that actually works, this will give you the foundation you need. 

In this episode of the InspirED Podcast, Andrea De La Cerda explores the Likability Trap—a double standard where women are evaluated not only on their leadership, but on how comfortable their leadership feels to others. Through personal experience and research-backed insight, she unpacks how this shows up in the workplace, why it impacts visibility and advancement, and what it takes to lead with clarity and authority without shrinking. This episode shifts the focus from being liked to being respected, trusted, and effective....CHAPTERS00:00 – A defining leadership moment01:00 – What the likability trap really is02:00 – The double bind explained03:00 – Early conditioning and internal patterns04:00 – The cost of being liked05:00 – Responsibility vs authority06:00 – The added impact for women of color06:45 – The turning point in leadership07:30 – Five shifts to lead with clarity08:30 – A practical action step09:00 – You are here to leadRESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠Business AuditTAG ANDREA ON INSTAGRAM⁠⁠⁠@andreadlc_coach⁠CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Send us a note about this episode. We'll reply and thank you on a future episodeMost communicators assume that if people reject a message, they must not understand it. Lord David Evans argues the opposite. Backlash often isn't confusion. It's threat. When people feel insecure, unheard, or looked down on, they don't lean in. They shut down. And in that moment, facts don't persuade, values don't inspire, and “better messaging” can make things worse.In this episode Lord David Evans breaks down what political campaigning can teach PR professionals about trust, psychological safety, and why populist narratives spread so quickly. This isn't about copying tactics. It's about understanding what your audience needs before they will even give you permission to listen. Listen For2:22 Who is Lord David Evans and why does his perspective matter right now?3:54 Why is behaviour change almost never an information problem?6:36 Why do people get drawn to extreme political movements?10:36 Are politicians themselves fueling fear and insecurity?12:48 Is social media pushing people into fight-or-flight mode?Guest: Lord David EvansLinkedIn | Email  DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

If you're thinking about starting a clothing brand, or you're already trying to figure out how to grow your clothing brand, this is the most important video you'll watch. After 10 years of building brands and working with hundreds of clothing brand owners, I've cracked the single biggest reason most brands never make it — and it has everything to do with how you market your clothing brand from day one.Join the Apparel Success Mastermind (limited time price drop): https://www.skool.com/apparel-success-mastermindCreate designs with ai: https://www.design.com/rob88The hard truth about starting a clothing brand in 2026? The market is brutally saturated. Streetwear brands, fitness apparel brands, lifestyle brands, gym wear brands, mental health clothing brands — thousands of people are launching the exact same thing you're planning. And marketing a clothing brand that looks and feels like everything else out there is basically impossible.So how do you actually grow a clothing brand from scratch with little to no money? It comes down to one word: differentiation. I took my lifestyle brand past $1M in sales from small-town Canada — not with a massive ad budget, but with bold, creative risks that made the brand impossible to ignore. And in this video I'm showing you exactly how.What you'll learn: The biggest clothing brand marketing mistake beginners make (and how to avoid it)How to stand out in a saturated clothing market with zero ad spendThe 3 resources every person starting a clothing brand has access to — and the one that changes everythingReal clothing brand marketing strategies that actually work in 2025How to build a clothing brand identity so unique that your audience can't ignore youWhy bold creative risks are the best clothing brand growth strategy for small brands - Lessons from my clothing brands on product and marketing differentiationWhether you're just learning how to start a clothing brand, trying to figure out how to market your clothing brand on social media, or you've been grinding for a while and can't figure out why your brand isn't growing — this video will change how you think about your entire brand strategy. 

In this vulnerable and powerful episode, Andrea shares the moment she realized she had achieved external success — title, salary, status — yet felt completely empty inside. What looked like accomplishment was actually misalignment.Through her story of career pivots driven by fear, shrinking under cultural and workplace expectations, and surviving layered trauma, Andrea unpacks the real signs of misalignment — from anxiety and insomnia to hollow wins and the endless achievement treadmill. ...CHAPTERS(00:00) – Sobbing despite external success(01:10) – Misalignment isn't ingratitude(02:20) – Career shaped by others' expectations(03:30) – Good at it doesn't mean it's yours(04:30) – Shrinking in marriage and motherhood(05:45) – Corporate pressure and gender bias(07:00) – Mental health breaking point(07:30) – Physical signs of misalignment(09:00) – Hollow wins and Sunday dread(11:30) – Whose dream are you living?(14:00) – Ambition vs. obligation(15:30) – 5 steps to realignment(19:00) – The 30-minute truth audit(00:00) – Sobbing despite external success(01:10) – Misalignment isn't ingratitude(02:20) – Career shaped by others' expectations(03:30) – Good at it doesn't mean it's yours(04:30) – Shrinking in marriage and motherhood(05:45) – Corporate pressure and gender bias(07:00) – Mental health breaking point(07:30) – Physical signs of misalignment(09:00) – Hollow wins and Sunday dread(11:30) – Whose dream are you living?(14:00) – Ambition vs. obligation(15:30) – 5 steps to realignment(19:00) – The 30-minute truth auditRESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠Goal Getters Guide⁠TAG ANDREA ON INSTAGRAM⁠⁠@andreadlc_coachCONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Send us a note about this episode. We'll reply and thank you on a future episodePublic relations used to be seen as the function that shaped the message after the decisions were made. That is not enough anymore. In a world shaped by geopolitical shocks, cultural division, AI disruption, and rising reputational risk, communications leaders are being pulled closer to the centre of power. They are no longer just storytellers or spokespersons. They are becoming strategic sensemakers: the people expected to read the moment, interpret the pressure, and help leadership decide what to say, what to do, and sometimes whether to say anything at all. Our job is evolving to help brands survive the storm.If you work in PR, corporate affairs, or communications leadership, this episode will feel familiar fast, because it names the job as it is now, not as it used to be. And if you have not yet felt that shift in your own role, you will soon.  Listen For3:00 How Has the PR Professional Evolved into a Strategic Sense-Making Role?5:58 When Should CEOs Speak Out. And When Should They Stay Silent?10:23 What Is Strategic Ambiguity, and Why Are Companies Using It Now?13:09 What Skills Do Future PR Professionals Need to Succeed?15:01 How Do Communication Leaders Really Feel About AI?Guest: Tom Fife-Schaw, Uk Managing Director of Corporate Reputation, IpsosEmail | LinkedIn | Navigating Through Turbulence Report DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeStories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the show

Join the Apparel Success Mastermind (limited time price drop): https://www.skool.com/apparel-success-mastermindMake Designs (with discount): https://www.design.com/rob88If you're trying to grow your clothing brand online but your videos aren't getting views, your posts aren't going viral, and your sales feel inconsistent… this video breaks down exactly why — and what you need to do instead.In this video, I explain how the TikTok algorithm, Instagram algorithm, and YouTube algorithm actually work in 2026, and how you can use content marketing to grow your clothing brand organically without relying heavily on paid ads.Most clothing brands struggle because they focus too much on selling and not enough on creating content that people actually want to watch, engage with, and share. If your content isn't getting pushed by the algorithm, it's not because you're shadowbanned — it's because your content isn't performing the way these platforms need it to.I've used this exact strategy to generate millions of views across TikTok, Instagram Reels, and YouTube — and in this video, I walk you through how to apply it to your own clothing brand.If you want to learn:How to market your clothing brand on TikTokHow to grow your clothing brand on InstagramHow to get more views on Reels and TikTokHow to go viral with your clothing brand contentHow to build a loyal audience and increase engagementHow to turn content into sales without hurting your reachThe best social media marketing strategy for clothing brands in 2026 …then this video will give you a clear, practical blueprint. You'll also learn why consistency and volume matter more than anything, how to approach content like a media company, and how to balance value-driven content with subtle selling using soft call-to-actions. This is real, modern clothing brand marketing — built for today's algorithms and how people actually consume content.

In this deeply personal episode, Andrea shares the moment she realized she had achieved everything she was “supposed” to want — the title, salary, and status — yet felt completely empty inside. Through stories of career pivots shaped by fear, shrinking under cultural and workplace expectations, and hitting a mental health breaking point, Andrea unpacks what misalignment really looks like. She explains the difference between ambition and obligation and offers a practical “truth audit” to help listeners identify their non-negotiables and begin making one aligned choice at a time....EPISODE CHAPTERS (00:00) – Breaking down despite “having it all”(01:00) – Realizing you climbed the wrong mountain(02:00) – Being good at something doesn't mean it's for you(02:45) – Shrinking to fit expectations (03:30) – Corporate culture and workplace trauma(04:20) – Hitting a mental health breaking point(05:00) – What misalignment actually looks like in the body(05:40) – Hollow wins and the Sunday dread symptom(06:20) – Ambition versus obligation: how to tell the difference(07:00) – Identifying your non-negotiables(08:00) – Making one aligned choice at a time(09:00) – The 30-minute truth audit challengeRESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠Goal Getters Guide⁠TAG ANDREA ON INSTAGRAM⁠⁠⁠@andreadlc_coach⁠CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Communications is often described as a female-led profession, but that label can hide a harder truth. Women may make up much of the industry, yet the balance often shifts when it comes to senior leadership, influence, and decision-making.So, what's still standing in the way, and why has progress been slower than it should be? Natasha Plowman argues gender equity cannot remain a women-only conversation, yet many men still hold back because they are afraid of saying the wrong thing, unsure how to contribute, or feel the issue is not theirs to address. In this episode, why silence protects the status quo. And change usually starts when more than the excluded group speaks up.Listen For2:33 Why Does a Female-Powered Industry Still Struggle to Put Women in Leadership?5:12 Why Are Men Reluctant to Join Gender Equity Conversations?7:24 What Does Real Allyship from Men in the Workplace Look Like?11:45 Is the Backlash Against DEI Actually About Performative Policies?14:21 Would Simply Adding More Women to Leadership Solve the Problem?Guest: Natasha PlowmanSpinning Red Website | Antiquoted Website | Email Break the Silence | Natasha LinkedInDougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Join the Apparel Success Mastermind (limited time price drop): https://www.skool.com/apparel-success-mastermindSponsored by Design.com: https://www.design.com/rob88If you're running a clothing brand and feel like your brand just isn't sticking, this might be the shift you've been missing.Most clothing brands try to push too many products at once, thinking more options = more sales. But in reality, it does the opposite. It waters down your brand, confuses your audience, and makes you forgettable.The brands that actually win — the ones doing millions — all have one thing in common: a hero product.In this video, I break down what a hero product really is, why it's so powerful, and how it's the key to building a clothing brand that people actually remember and buy from. I walk through real examples like Supreme, Nike, Fear of God, Converse, and Lululemon, and show you exactly how they use this strategy to dominate.I also explain how to identify your own hero product (hint: you don't choose it — the market does), and how to use it to drive more traffic, increase conversions, and sell the rest of your product line way easier.f you're trying to grow a clothing brand in 2025, improve your marketing, or finally get consistent sales — this is something you need to understand.

In this episode, Andrea unpacks the hidden emotional, physical, and financial cost of being “good.” Through personal stories of childhood conditioning, people-pleasing, and survival mode in adulthood, she reveals how self-abandonment is often a nervous system response — not a personality trait. Andrea breaks down how “good girl” programming impacts income, leadership, boundaries, and burnout, and offers practical steps to reclaim your power without losing your kindness. ...EPISODE CHAPTERS(00:00) – Being “good” started to feel like a cage(01:00) – Performing and losing yourself in the process(02:00) – Childhood conditioning and learning to shrink(03:00) – Being “good” follows women into adulthood(04:00) – The financial cost of people-pleasing(05:00) – Physical and professional penalties of shrinking(06:00) – People-pleasing as a nervous system response(07:00) – Kindness vs. self-abandonment(08:00) – Three boundaries to reclaim your power(09:00) – Example of boundaries increasing revenue(10:00) – Your action step: choose one boundary this week...RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠Goal Getters Guide⁠TAG ANDREA ON INSTAGRAM⁠⁠⁠@andreadlc_coach⁠CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

You know that feeling when you look at your own brand and it somehow doesn't feel like you anymore? The logo is the same, the words are mostly right, and the message is still “on brand”… but the visuals have started to wander. A new template here. A new font there. Someone's “quick” Canva edit. A LinkedIn graphic that looks like it came from a different company. None of it is a big mistake. It's just… a hundred small ones. And in PR, you can't afford that moment when a stakeholder sees your work and thinks, Wait—who are we today?Because we're living in a scrolling, skimming world where people decide in seconds. They don't stop to decode your intent; they feel something fast, or they move on. So how do you keep creativity alive without letting your brand drift into a different personality every week? And what actually makes a visual work now? What makes someone feel something immediately? Listen For:15 Why did Boaty McBoatface become the perfect lesson in brand control?3:17 What is visual drift and how does it quietly damage brand credibility?4:53 Why should brands resist changing logos and colors too often?6:14 How are Canva and easy design tools changing the role of visual experts?8:55 How do brands win attention in the first 0.3 seconds of scrolling?Guest: Stewart CohenWebsite | Email | Instagram | YouTube | LinkedIn | IDMB  DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

In this powerful season opener, Andrea shares a deeply personal story about financial dependence, single motherhood, and the night her credit cards were declined at a grocery store with two small children in tow. What felt like a private failure was actually something much bigger: the systemic reality known as the motherhood penalty.Backed by research and lived experience, this episode explores the documented financial cost women pay for caregiving, why the so-called “choice” to stay home isn't always a true choice, and how cultural narratives continue to romanticize economic dependence. ...EPISODE CHAPTERS(00:00) – The grocery store moment that changed everything(01:45) – The decision to stay home — and what it really cost(03:15) – Losing financial power and personal identity(04:20) – The research behind the motherhood penalty(05:10) – Why “choice” isn't always a real choice(05:55) – Romanticizing dependence vs. protecting freedom(06:00) – How to build and protect your economic power(06:50) – Your challenge: know your numbers and take one actionRESOURCES ⁠⁠⁠⁠⁠Goal Getters GuideTAG ANDREA ON INSTAGRAM⁠⁠⁠@andreadlc_coach⁠CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

What if the best market research started by IGNORING what people say?What if, instead, you started modeling them based on proven behaviour?Right down to the regional level?And what if political polling was done this way too A new term is showing up in research and strategy circles with major implications for communicators: synthetic populations. This is not a cheap AI focus group. It is a data-built population model that reflects how people are distributed and behave at scale using high-quality inputs like official statistics, mobility patterns, and registration data, rather than relying only on interviews and surveys.That matters because self-reported data is often aspirational, incomplete, or socially filtered. Synthetic populations offer another path: estimating market potential, testing where campaigns should start, understanding regional differences, and pressure-testing assumptions before rollout. The real question is not just what synthetic populations are, but what happens when strategy shifts from asking people to modeling populations. Listen For3:07 What's the difference between a synthetic panel and a synthetic population?5:13 How can a synthetic population be realistic without using real individuals?8:49 Why do surveys over-claim luxury brands? And how does official data correct it?11:58 What did Germany's flat-rate transit ticket reveal about commuting by region?14:15 Could synthetic populations change how political polling is done?  Guest: Eike Hartmann, Vice President Custom Research & Insights Business at Statista+Website | LinkedInWhite Paper on Synthetic Populations DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

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In today's world, PR leaders need to build and protect their brand's reputation in an AI-shaped, polarized world, where owned media matters more than ever. Reputation is no longer a soft metric but an economic multiplier and an insurance policy. From the difference between brand and reputation to the growing tension between character and competence, this episode explains what actually moves corporate standing up or down in today's environment.We also share why owned media now plays a disproportionate role in shaping not just earned coverage, but AI-generated search results and stakeholder perception. Listen For3:45 What Is the Real Difference Between Brand and Reputation?5:07 What Are the Seven Drivers That Shape Reputation?6:28 How Has AI Changed Third Party Advocacy and Media Influence?9:58 Do Character Crises Damage Reputation More Than Competence Failures?16:13 Why Is Reputation a Business Tool Rather Than Just an Image Strategy?Guest: Stephen Hahn-Griffiths, RepTrakWebsite | LinkedIn  DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Join the Apparel Success Mastermind (limited-time pricing):https://www.skool.com/apparel-success-mastermind Sponsored by Design.com — create designs faster:https://www.design.com/rob88If just a few core principles determine whether a clothing brand succeeds or fails, you need to make sure you're not missing them. In this video, I break down the 5 biggest mistakes clothing brands make — mistakes that quietly kill sales, credibility, and growth even when you're working hard. I've seen these issues repeatedly after working with 500+ clothing brands, generating millions of social media views, and building my own brands past $1M in online sales. We'll talk about brand clarity, website credibility, social proof, differentiation, and systems — the foundational pieces that turn a clothing brand into something people actually trust and buy from. If you're starting a clothing brand, running a streetwear brand, or trying to grow your apparel business, this will help you fix the fundamentals that matter most. 

Kim Beechner joins the Restaurant Unstoppable Network for a live Q+A on March 30th, 2026 at 11AM EST.  To join us and engage with all our guests and events, go to restaurantunstoppable.com/live -OR- to just catch today's guest, head over to restaurantunstoppable.com/cwe and we will get you a link to join that specific event for FREE! Kim Beechner is the CEO and founder of Embark Marketing, a boutique digital agency specializing in the food and beverage and hospitality industries. Drawing on more than a decade in marketing and many years in the restaurant and bar world, she helps restaurants, bars, and food and beverage brands tell their stories, attract loyal guests, and grow revenue through strategy, social media, PR, and content. Since launching Embark Marketing in 2010, Kim and her team have partnered with concepts across Texas and the U.S., earning recognition from organizations such as PRSA, the American Marketing Association, Yelp's Advertising Partner Awards, and the U.S. Small Business Administration. She holds both undergraduate and master's degrees from the University of the Incarnate Word, with a focus on international business, marketing, and communications, which informs her consumer-first, storytelling-driven approach to brand building. Join RULibrary: www.restaurantunstoppable.com/RULibrary Join RULive: www.restaurantunstoppable.com/live Set Up your RUEvolve 1:1: www.restaurantunstoppable.com/evolve Subscribe on YouTube: https://youtube.com/restaurantunstoppable Subscribe to our email newsletter: https://www.restaurantunstoppable.com/ Today's sponsors: - Restaurant Technologies — the leader in automated cooking oil management. Their Total Oil Management solution is an end-to-end closed loop automated system that delivers, monitors, filters, collects, and recycles your cooking oil eliminating one of the dirtiest jobs in the kitchen.. Automate your oil and elevate your kitchen by visiting rti-inc.com or call 888-779-5314 to get started! - Restaurant Systems Pro - Lower your prime cost by $1,000, and get paid $1,000 with the Restaurant Systems Pro 30-Day Prime Cost Challenge. If you successfully improve your prime cost by $1,000 or more compared to the same 30-day period last year, Restaurant Systems Pro will pay you $1,000. It's a "reverse guarantee."  Let's make 2026 the year your restaurant thrives. - US Foods®. Running a restaurant takes MORE than great food—it takes reliable deliveries, quality products, and smart tools. US Foods® helps you make it. Ready to level up? Visit: usfoods.com/expectmore. - Guest contact info:  Website: https://www.embark-marketing.com/ Thanks for listening! Rate the podcast, subscribe, and share! 

Join the Apparel Success Mastermind (limited time price drop): https://www.skool.com/apparel-success-mastermindSponsored by Design.com — create designs faster: https://www.design.com/rob88I'm going to give you the most in-depth strategy session on how to do content marketing for your clothing brand in 2026 — and why most clothing brands never get sales from TikTok, Instagram Reels, or YouTube Shorts.After generating millions of views across TikTok, YouTube, and Instagram, doing $1M+ in online sales, and working with 500+ clothing brands one-on-one, I can tell you this: most clothing brands post the same “lookbook / product promo” content over and over… and then wonder why they're stuck at a couple hundred views and zero sales.In this video, I'm breaking down the exact process to make content work (using the scientific method + experimentation), how to find a repeatable content formula, and what's actually working right now in 2026: authenticity, parasocial connection, and relatable content that people want to share.If you're building a clothing brand, streetwear brand, apparel business, or ecommerce brand, this will show you how to turn content into real traction — not just “posts.”

Join us for a PRessing On in Public Relations conversation with  Dr. Mary Ann Pearson, university professor at California Baptist University, who has built a career spanning both industry and academia and has helped countless PR students find their footing in the field of public relations.  Dr. Mary Ann Pearson, APR, is a leadership communication scholar, practitioner, and mentor with more than 35 years of experience in journalism, public relations, nonprofit work and higher education. She has served for twenty years as a professor of communication, public relations and leadership. She is a co-founder of Honeycomb Leadership & Mentoring, where she designs mentoring cultures and intergenerational leadership programs that emphasize shared leadership, trust, and human-centered communication. Mary Ann has served in national and local leadership roles with the Public Relations Society of America, judged PRSA and CAPIO awards, and advised students and professionals navigating leadership in times of disruption and change. A sought-after speaker and researcher, her work explores followership, mentoring, and how leaders and followers co-create purpose through emotionally intelligent communication. Whether in the classroom, the boardroom, or on a podcast mic, Mary Ann brings wisdom, warmth, and just enough humor to remind us that leadership is less about titles, and more about relationships that matter. ----------------------------------------------------------------- To track down Dr. Pearson visit: Instagram - @dr.pearson_18 X- @mpearson07 Linked In - Mary Ann Pearson, Ed.D., APR https://www.linkedin.com/in/mary-ann-pearson-ed-d-apr-0280484/ https://www.honeycombleadership.com/ https://calbaptist.edu/faculty-directory/faculty-profile?id=29   For more information on the PRessing On podcast visit PRressingOnPodcast.com or instagram.com/pressingoninpr/ RMGComm.com DeGravePR.com

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If you're running a clothing brand or thinking about starting one and you're not getting the sales you want, this video will help you see exactly why.Make Designs (with discount)