Podcasts about PRSA

AI can imitate your voice, your words, even your face, but it can't steal your story. What happens when companies hand their storytelling to machines that don't understand who they are? As businesses race to automate, they risk losing the very thing that makes them distinct: the human truth that built their brand.Listen For3:15 How are story, narrative, and voice different?7:00 What is brand drift and how does AI cause it?10:04 Why do people distrust AI-generated content?11:33 How does story protect brand identity?14:54 How can you fight disinformation about your brand?15:25 Answer to Last Episode's Question from Guest Jessica HopeGuest: Nick UsborneWebsite | Email | LinkedIn | Instagram | Link to Nick's CoursesFollow Farzana on SubstackFollow Doug on SubstackCurzon SubstackStories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Is the BBC losing its grip on journalistic credibility? Or is it being pushed?  This episode of The Week Unspun unpacks a chaotic week in media and politics with sharp insight from PR veterans Farzana Baduel, David Gallagher, Doug Downs, and special guest Adrian Monck. The BBC's controversial editing of a Donald Trump speech for Panorama sparks a fierce debate on ethics, institutional accountability, and media governance. From internal BBC politics to the broader implications for press freedom, the team dissects why this incident led to resignations at the highest levels.  The conversation then pivots to the political circus of the U.S. government shutdown and the erosion of trust in public institutions, before exploring the branding brilliance behind Dubai's appeal to wealthy expatriates fleeing taxation and uncertainty in the UK.  Audio Chapters4:06 Should One Edit lead to Top BBC resignations?13:49 Are Governments Held to the Same PR Standards as Corporations?17:45 Why are UK Tech Billionaires Fleeing to Dubai?20:58 Is the UAE Winning the Global Nation Branding Game?  Video Chapters2:02 What did the BBC really edit out of Trump's speech, and why does it matter?4:06 Should one error lead to top BBC resignations?13:49 Are governments held to the same PR standards as corporations?17:45 Why are UK tech billionaires fleeing to Dubai?20:58 Is the UAE winning the global nation branding game?Guest: Adrian MonckWikipedia | Website The Week Unspun is a weekly livestream every Friday at Noon ET/5pm BT. Check it out on our YouTube Channel or via this LinkedIn channel We publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available. Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestreamSupport the show

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Tentokrát nahlédneme do Lovcovy kuchyně, jedné z kuchařských knih o přípravě pernaté a srstnaté zvěře, kde je mimo jiné recept na bažantí prsa ve vinném těstíčku.

In public relations, success often depends on one quiet skill: knowing how to adapt. The best communicators read the room, sense the temperature, and adjust their tone without losing their message. In this episode, we explore what it really means to be a PR chameleon – someone who can blend into the cultural landscape enough to connect, yet still stand out enough to be remembered. Jessica Hope, founder of Wimbart, has built one of Africa's most respected tech PR agencies by mastering that balance. From WhatsApp-based storytelling to navigating privilege, identity, and power across 54 distinct markets, Jessica reveals how empathy, adaptability, and emotional intelligence have become the true currencies of influence in global communications. Listen For4:36 How Do You Break the “One Africa” Myth in PR?7:40 What Is Emotional Intelligence in African Business?9:22 How Do Comms Channels Differ in Africa?12:06 Should Brands Adjust Their Values in Africa?16:26 What's Africa's Media Landscape Really Like?18:30 Answer to Last Episode's Question from Jo JamiesonGuest: Jessica Hope, WimbartWebsite | Contact Page | Email | LinkedIn | X | InstagramChimamanda Ngozi Adichie Ted Talk Farzana mentionedhttps://www.youtube.com/watch?v=D9Ihs241zeg  Rate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon SubstackStories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Pozor, crossover epizoda! Hotcast Pot navštívili moderátoři herního pořadu Quest Šárka Tmějová a Jaromír Möwald. Ti se shodují, že člověk by si měl hrát po celý život. S Kájou a Eliškou probrali historii, přítomnost i budoucnost sexu ve videohrách, která je místy značně problematická, zejména v oblasti zobrazování ženských postav.

In this audience-driven “mailroom” episode of The Week Spun, the conversation opens with a provocative idea from the PRovoke Summit: AI is now being discussed in full-time equivalent (FTE) terms, signaling a shift in how agencies and organizations think about synthetic labor. Guest host Kim Sample, President of the PR Council, joins Doug Downs and David Gallagher to explore what this means for the future of work in PR.From there, the trio digs into listener-submitted questions on everything from Apple's conspicuous silence in the podcasting space, to why PR professionals struggle with personal branding, how fairness is driving consumer outrage, gender representation in politics, and the surprising TikTok-fueled backlash to a Halloween ad campaign from Hatch Sleep.Audio Episode Chapters 1:51 What is a “synthetic FTE” and how is AI reshaping PR teams 4:29 Are brands finally taking owned content like blogs and podcasts seriously 8:11 Does Apple still care about podcasts or is their silence a statement 13:05 Why do PR pros struggle with confidence and self promotion 21:03 Does visibility for women in politics actually equal shared power Video Episode Chapters1:54 What is a “Synthetic FTE” and How Will AI Change PR Teams? 5:16 Are Brands Finally Getting Serious About Owned Media and Podcasts? 10:51 Does Apple Still Care About Podcast? Or Are They Quietly Quitting? 13:15 Why Do PR Pros Struggle With Their Own Personal Branding? 26:14 Does Representation Equal Power in Politic? Or Just PR Optics? Guest Kim Sample, PR CouncilWebsite | Email | LinkedInThe Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelWe publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available.Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestreamSupport the show

Afraid of posting on LinkedIn? You're not alone, and it's not about time or talent, it's about confidence.In this episode we look at why communicators, especially women, struggle to show up confidently on LinkedIn. Fear, not time or skill, is the biggest barrier to visibility. PR professionals who are used to writing for others often stumble when the byline is their own. From how to post authentically without oversharing, to navigating gendered expectations in professional visibility, to practical LinkedIn content strategies (yes, including algorithm hacks!), we've got smart, tactical advice for anyone looking to show up and stand out online. Whether you're battling imposter syndrome or just wondering what to post next, this conversation is your confidence booster and content guide in one.Listen For4:25 Why don't communicators post on LinkedIn?6:44 How do you stay authentic without oversharing?9:40 Why is visibility harder for women online?13:25 What's a simple LinkedIn strategy?16:07 Can you beat the LinkedIn algorithm?17:59 Answer to Last Episode's Question from Tina McCorkindaleGuest: Jo JamiesonEmail | X | LinkedIn | Website Rate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

What do a billionaire climate pivot, AI-fueled layoffs, and a scandalous Italian election have in common? They all got the PR treatment in this episode.  Farzana Baduel, David Gallagher, and Doug Downs peel back the media layers behind some of the week's most buzzworthy stories, from Bill Gates' controversial “climate realism” memo and its impact on corporate sustainability narratives, to Amazon's AI-framed mass layoffs and what that messaging means for employer branding.  They also take a wildly entertaining detour into Italian politics where ex-lovers are facing off at the polls, with leaked documents and social media drama in full swing.  Add in royal baseball cap faux-pas and you've got a sharp, witty, and deeply PR-savvy breakdown of the week's biggest headlines. Listen For:58 Is Bill Gates backtracking? Or just reframing climate change?7:54 How is Amazon using AI to spin layoffs as progress?13:43 How does branding tie into an Italian political scandal?16:05 What if your opponent knows all your political secrets?19:26 Did Prince Harry's hat choice betray Canada?The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelWe publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available.Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestreamSupport the show

We live in a moment where artificial intelligence can write our emails, plan our meetings, even give us life advice. But here's the problem: these systems are often too agreeable for our own good. They're less like truth tellers and more like digital echo chambers. They nod along, validate our choices, and tell us exactly what we want to hear. To use an outdated term… GenAI is too often like a Yes Man.In this episode we're looking at the rise of sycophancy in generative AI, the tendency of machines to flatter us instead of challenging us. What does this mean for employees, for leaders, and especially for communicators who rely on AI as a tool? And how do we make sure our AI mirrors are giving us clarity, not just compliments? Listen For3:49 Is ChatGPT too nice for our own good?6:55 Can AI flattery mislead leaders?8:52 Do AIs just tell you what you want to hear?14:36 Is generative AI breaking social unity?20:45 Answer to Last Episode's Question from Mark Lowe Guest: Tina McCorkindale, PhDWebsite | LinkedIn | Google Scholar ProfileLink to Tina's LinkedIn article on The Danger of Sycophancy in GenAICheck out the IPR Video Series In a Car with IPR Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Every day, thousands of clothing brands quit right before everything was about to take off.Make Designs (with discount)

Can a cyclist-turned (accused) communist New York mayoral candidate teach the PR world a thing or two about emotional storytelling?  This week we unpack the “Mamdani effect” how Zohran Mamdani is rewriting the rules of political communications with cultural fluency, TikTok charm, and unforgettable soundbites.  Other topics, what are the comms implications of the Omnicom-IPG mega-merger, and what is the likely impact on agency identities, client retention, and the war for talent? From Alberta, Canada… a Teacher's Stike and the Government is paying parents. Is that to help them manage or is it a PR bribe? Are there ethical implications here? Listen For:34 What makes Mamdani a standout communicator?3:10 Can Mamdani's social strategy work outside NYC?10:00 What's the real impact of the Omnicom-IPG merger?14:55 Is Alberta's $30/day tactic good PR or spin?18:49 Are PR communities key in turbulent times? The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelWe publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available.Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestream Support the show

Make Designs (with discount)

Is attention the new currency? Politicians, brands, influencers, even your neighbor's viral TikTok are all competing for the same scarce resource: your focus. But attention is slippery. It can make you a household name overnight and it can vanish just as quickly. In an age where algorithms decide what we see and artificial intelligence rewrites how we discover information, the fight for attention has never been more intense.What happens when public relations and communications agencies find themselves at the same crossroads media once faced? How do you win attention when the competition is everything else in the feed? How do you turn fleeting visibility into lasting credibility? And how do you build narratives that not only go viral but endure?Listen For5:14 What is attention as a commodity in PR?8:48 How has the attention economy changed branding?11:22 What can PR learn from politics?14:05 Are we paying too much for lost attention?17:51 Are attention spans shorter or content louder?18:53 Answer to Last Episode's Question from Richard BagnallGuest: Mark Lowe, Third CityWebsite | Email | X | Instagram | YouTubeRate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Dishonesty and deceit have become the defining features of much communication today, in politics and business alike. What are public relations professionals to do?Samantha Villegas joins Abbie Fink and Adrian McIntyre to talk about PR ethics in a post-truth era. She talks about the importance of ethical standards, the impact of misinformation, and strategies for discerning truth.And perhaps most importantly, Sam touches on the importance of courage in standing up against dishonest practices and the necessity of critical thinking to combat disinformation.Read the transcript and notes for this episode on our website. Key Takeaways The normalization of lying creates a challenging environment for PR professionals committed to honesty. Ethical communication is fundamental to the integrity of public relations and should prioritize the public good. PR professionals must develop a keen awareness of red flags indicating dishonest communication. Effective communication strategies must involve critical analysis and an unwavering commitment to ethical standards. Courage is essential when standing up for truth in professional settings, even when it means dissenting from the official narrative. About the Guest Samantha Villegas is an award-winning communications and outreach executive, with over 30 years of experience in public communication and participation. Sam is a member of Raftelis' Strategic Communications Practice, helping utilities and local governments develop relationships and engage equitably with their stakeholders around critical topics like affordability, public health, and environmental protection. She counsels executives through programmatic changes, strategic planning, and reputational crises, and she designs and implements strategic communication and stakeholder engagement programs that bring diverse interest together in support of efforts that benefit communities' triple bottom line. Prior to Raftelis, Sam led communications programs at American Water, Loudoun Water, and for EPA's Office of Water. Sam also owned her own communications agency for seven years, serving clients in the water sector, including AWWA, WRF, ASDWA and several utilities. Sam is actively involved in AWWA, WEF, NACWA, and PRSA (the Public Relations Society of America). She holds a master's degree in environmental policy from Johns Hopkins University, she is accredited in public relations from PRSA and a member of its College of Fellows, and she holds certificates in public participation from the International Association of Public Participation. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by

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I've been in the "clothing brand" space for 10 years and here are 10 things that new brands almost always do wrong.Make Designs (with discount)

The call for better measurement in public relations is not new. For decades, leaders in the field have warned that counting impressions, likes, and advertising value equivalents is not enough. Yet here we are, still leaning on the same empty numbers while the C-suite is asking for proof of outcomes that matter.  The urgency has been with us for years, but too often the industry has not listened to its own advice.  We aren't listening to ourselves! Now, as budgets are cut and communications teams risk being sidelined, the pressure to finally get measurement right has never been greater. Richard Bagnall is recognized as one of the world's foremost experts in PR measurement, past chair of AMEC, and co-creator of the Integrated Evaluation Framework. He has worked with global organizations from NATO to the World Bank and continues to remind practitioners that vanity metrics will not protect their budgets or their jobs.  Listen For4:48 Why does PR measurement matter now?7:27 What are outputs, outtakes, and outcomes?11:41 How do you measure with no budget?14:05 What is “crawl, walk, run”?18:40 Jonathan Mast's answer to last episode's question?Guest: Richard BagnallX | LinkedIn   Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Marta Kučerová, primářka Oddělení onkologie nemocnice v Jablonci nad Nisou. Eva Průšová, koordinátorka projektu Bellis-mladé ženy s rakovinou prsu. Aliance žen s rakovinou prsu pořádá v rámci Dne pro zdravá prsa vyhlašovaného každoročně evropskou koalicí Europa Donna 14. ročník celostátní akce Plaveme prsa, která se koná 11. října i v jabloneckém bazénu. O prevenci a léčbě tohoto onemocnění si budeme povídat s primářkou Oddělení onkologie jablonecké nemocnice Martou Kučerovou, a na akci Plaveme prsa nás pozve koordinátorka projektu Bellis-mladé ženy s rakovinou prsu, Eva Průšová.Všechny díly podcastu Host Dopoledne pod Ještědem můžete pohodlně poslouchat v mobilní aplikaci mujRozhlas pro Android a iOS nebo na webu mujRozhlas.cz.

Search is changing faster than most PR professionals realize. For years, SEO was about keywords and backlinks. Now, with AI-driven tools like ChatGPT, Gemini, and Perplexity shaping how people find information, the game is shifting to AEO (Answer Engine Optimization).Instead of tricking algorithms, brands need to prove expertise, authority, and trustworthiness at every turn. To stay discoverable, we need to craft smarter prompts, produce content that actually engages, and choose the right AI tools for visibility. AI is rewriting the rules of credibility and your PR efforts might get left behind. Listen For5:32 What's the difference between SEO, AEO, and GEO?8:32 Is Google losing its dominance in the search space to tools like ChatGPT?11:24 Can AI-generated thought leadership be trusted?13:28How should PR professionals train AI tools to deliver better content results?18:19 Answer to Last Episode's Question from Susana MendozaGuest: Jonathan MastWebsite | Email | X | Facebook Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Prsa každé ženy jsou jedinečná. Stejně tak jsou také individuální případné jejich anomálie, konstatuje MUDr. Petr Váša, primář Mamocentra v Ústí nad Labem.Všechny díly podcastu Host Dopoledního expresu můžete pohodlně poslouchat v mobilní aplikaci mujRozhlas pro Android a iOS nebo na webu mujRozhlas.cz.

Getting Hispanic communications wrong is not just a slip. It can cost brands credibility, trust, and millions in wasted campaigns. Too often, companies think a simple translation is enough, only to find their carefully crafted message falls flat or even offends the very audience they are trying to reach. With more than 65 million Hispanics in the United States, representing one of the fastest growing and most influential communities, PR professionals cannot afford cultural blind spots.In this episode Susana Mendoza, who helps brands authentically connect with Hispanic audiences, shares where campaigns most often go wrong, how to segment messaging without stereotypes, and why understanding generational and cultural nuances is critical to success. From Univision and Telemundo to influencers and radio, Susana lays out the media landscape and offers practical insights for PR teams navigating sensitive issues such as immigration, healthcare, and public safety.Listen For4:38 Translation Traps & Cultural Missteps 8:27 The Power of Spanish-Language Radio 11:17 Can ChatGPT Really Translate Culture? 15:38 Build Trust Before the Campaign Starts 17:21 Answer to Last Episode's Question from Jackson Wightman Guest: Susana MendozaLinkedIn Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

What do Tylenol, Jimmy Kimmel, and Disney all have in common? They're all caught in the crosshairs of public opinion this week. On this episode hosts David Gallagher and Doug Downs are joined by B2B PR powerhouse Michelle Garrett to dissect a week of PR minefields. From President Trump's dangerous misinformation about Tylenol and pregnancy, to the backlash and brand gymnastics following Jimmy Kimmel's controversial monologue.  The trio also touches on the shifting global perception of American brands and how companies can (and must) navigate reputational risk in polarized times.  Listen For5:42 What did President Trump say about Tylenol? And how should PR teams respond to misinformation?14:52 Why did Jimmy Kimmel get pulled off the air, and what does it say about Disney's PR strategy?26:33 How can political polarization affect brand trust and corporate reputation?Special Guest Michelle GarrettWebsite | Email | X | LinkedInThe Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelWe publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available. Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestream Support the show

Clothing brand startups fail for a variety of reasons and Rob breaks down why you likely won't get rich... (right away).Make Designs (with discount)

What happens when your newsfeed becomes a battlefield?In the US and UK, political leaders trade accusations, social media thrives on outrage, and communities are left simmering in distrust. What used to be disagreements over policy now look more like open hostility, with violence creeping closer to the center of public life. Attacks on lawmakers, threats to schools, and the killing of high-profile figures are no longer shocking outliers but part of a troubling pattern.This episode asks a difficult but urgent question: how much of this violence is rooted in the way we communicate? Words frame identities, assign blame, and sometimes push people toward radical action. Sticks and stones may break bones… but in today's world, it's the words that are drawing blood. Listen For3:17 Identity-Based Polarization6:22 How Algorithms Divide Us10:20 The Rush to Blame14:49 Messaging That Can Prevent Violence19:33 Teaching Kids to Resist Radicalization and DisinformationGuest: Amy PateEmail | Website | X Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

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Google Search still holds about 90% of global search volume as of mid‑2025, but change is underway as more users begin turning to AI. AI search is rewriting the rules of discovery, and PR needs to adapt. With ChatGPT, Gemini, and Perplexity each scraping different corners of the web, the old focus on big-name publications is no longer enough. The most influential sources may now be niche review sites, specialized forums, or content hubs you have never pitched. Knowing what each Large Language Model (LLM) values and how to optimize for it, is becoming a core PR skill.In this episode, we explore how Answer Engine Optimization (AEO) is reshaping PR. From the rise of “dual websites” for humans and bots to the ethical tensions between LLMs and media outlets, we discuss how PR teams can rethink targeting, adapt content, and position clients for visibility in an AI‑first world. Listen For5:49 Dual Websites: One for Humans, One for Machines8:39 LLMs as New Media Channels11:38 What AI Tools Scrape (and Why It Matters)14:45 Can Bots Get Past Paywalls? The Legal and Ethical Minefield17:01 Answer to Last Episode's Question From Heather Blundell Guest: Jackson Wightman, Founder Proper PropagandaWebsite | Email | LinkedIn  Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

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Every Friday we scan the PR Mega Chat and pick the stories that actually shaped the week. What happens when narrative control collides with tragedy, misinformation, and an unfiltered digital age?In the second episode of The Week Unspun, hosts Farzana Baduel, David Gallagher, and Doug Downs dive into the breaking news of political commentator Charlie Kirk's shocking shooting and the volatile aftermath, both online and off. From exploring how disinformation spreads faster than facts to how leadership (or lack thereof) shapes national reaction, the trio offer PR-savvy analysis of crisis communication, media ethics, and the real-world consequences of social media. They also explore surprising connections between gender inclusion, menopause in the workplace, and how ageism and AI are reshaping the public relations industry.  Listen For4:07 The Vacuum of Information and Divisive Reactions7:58 Unfiltered Violence: Children, Social Media, and Emotional Fallout18:53 Menopause in PR: The Silent Career Killer?24:33 The Great Unbundling of PR Talent30:15 Are Reputations Still Vulnerable in the Teflon Age?The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelWe publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available. Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestream Support the show

Make Designs (with discount)

Make Designs (with discount)

More women are now leaving the PR industry because of perimenopause and menopause than because of childbirth. That's a staggering, often invisible, that's shift happening right at the top. It's not burnout or work-life balance pushing them out, but a phase of life that's rarely acknowledged and even more rarely supported.This episode is an unflinching conversation about the real pressures senior women face. Why is menopause still a taboo topic at work? How misunderstood are its impacts on confidence, performance, and retention? And what must organizations and agencies do to support their best talent before they quietly walk away? Listen For4:22 The Invisible Workplace Crisis7:01 The “Rush Hour” of Women's Lives10:01 Emotions, Gender, and Professionalism13:37 Finding Balance in Psychological Safety18:53 Answer to Last Episode's Question from Fred CookGuest: Heather Blundell, CEO GraylingWebsite | X | LinkedIn | EmailStories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

In this episode, Brian is joined by Matthew Marcial, ChiefExecutive Officer with the Public Relations Society of America or as more easily said the PRSA. The PRSA is the leading professional organization serving the communications community through a network of more than 400 professional and student chapters in the U.S., Argentina, Colombia, Mexico, Peru and Puerto Rico. Tune in to hear who Matthew Thanks for helping him along the way.

PR really is at a crossroads… we've got old playbooks and new players coming in who want to change the rules. In its report Mind the Gap, USC's Center for Public Relations reveals sharp divides between Gen Z and older professionals on everything from AI and hybrid work to media influence and corporate purpose.  While Boomers and Gen X cling to the belief that human creativity will always be irreplaceable, Gen Z is charging ahead, optimistic about technology, eager for flexibility, and expecting brands to stand for something more than just profit. But will that energy survive once they step into leadership — or will they, too, get swallowed by the system?In this episode, we sit down with Fred Cook, Director of USC's Center for Public Relations and author of the Mind the Gap report, to explore whether we're training young professionals for a world that no longer exists. Are we too obsessed with purpose and not focused enough on performance? Are old myths about PR holding us back? And most importantly — can Gen Z avoid the mistakes their predecessors made, or are they destined to repeat them? Listen For3:04 The Weight on Gen Z's Shoulders5:15 Communicating Across Generations in a Fragmented Media Landscape8:08 Polarization as a Business Model12:02 The Death of Corporate Purpose?17:56 Answer to Last Episode's Question From Guest Ayeni Samuels Guest: Fred Cook, Director USC Center for Public RelationsEmail | X | LinkedIn Mind the Gap StudyStories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Melinda Jackson's extensive experience in public relations, branding, and influencer marketing has positioned her as a leading figure in the industry. With over a decade of international expertise, she has successfully navigated the complexities of PR, working on high-profile campaigns that have garnered GRAMMY, EMMY, and PRSA awards. Melinda's untraditional approach emphasizes the importance of storytelling and emotional connection, allowing her clients to stand out in a crowded marketplace. Her strategic alignment with influencers further enhances brand visibility, demonstrating her ability to adapt to the ever-evolving dynamics of modern marketing. Her journey from a small-town girl in North Carolina to a respected PR professional in Los Angeles showcases her determination and innovative mindset. Melinda's unique perspective on the music and entertainment sectors enables her to craft tailored strategies that resonate with audiences and drive engagement. By fostering authentic relationships and encouraging creative thinking, she empowers her clients to explore new avenues for growth and success. This commitment to innovation not only sets her apart from her peers but also inspires businesses to embrace their unique narratives. For those who may not yet be ready for full-scale PR efforts, Melinda offers consulting calls designed to help businesses assess their current positioning and identify areas for improvement. These consultations provide valuable insights into effective branding and marketing strategies, ensuring that clients are well-prepared for future PR initiatives. To learn more and schedule a consulting call, visit www.melindajacksonpr.com and take the first step toward elevating your brand. Try ZipRecruiter for FREE at ZipRecruiter.com/work For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

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Ayeni Adekunle Samuel argues that Africa is often misunderstood or reduced to oversimplified stereotypes by global brands, agencies, and even tech platforms.  Despite Africa's complexity, diversity, and economic importance, key decisions — including PR, marketing, and tech strategies — are still shaped in places like New York and London, often without African expertise or context. Ayeni shares his personal journey as a Nigerian entrepreneur building a pan-African and international PR firm, highlighting both the structural barriers (like bias, access to capital, lack of representation) and the opportunities (especially in areas like AI and local innovation).Listen For4:15 The Africa Strategy Mistake Global Brands Keep Making7:41 The Case for Local Advisors12:36 PR Prejudice: The Hidden Hurdles African Firms Face Abroad16:30 Africa Has Talent, But Not Opportunity17:10 Answer to Last Episode's Question from Guest David GallagherGuest: Ayeni Adekunle SamuelWebsite | Email | InstagramStories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Why is the PR industry still having the same tired conversation? Year after year, event after event… while the world moves on without us? We talk about getting a seat at the table, then sit quietly when we do. We debate metrics like we haven't had decades to solve them. We celebrate awards for campaigns that often say nothing and change even less.We hold events that are same panel conversations… different year.Somewhere along the way, the industry built for cultural leadership got stuck in a cycle of repetition, imposter syndrome, and comfort. David Gallagher of Folgate Advisors is a veteran voice who's seen the industry from the inside and isn't afraid to say what others won't. It's time to stop outsourcing our thinking and start redefining what this industry is actually for. Listen For4:58 Are We Really as Dynamic as We Claim?10:22 Why PR Avoids True Innovation11:34 How PR Lost Its Science-Driven Edge17:43 Following the Wrong Model: PR as Advertising's Shadow19:30 Answer to Last Episode's Question from Guest Bill Welser Guest: David Gallagher, Folgate AdvisorsEmail | LinkedIn | Folgate LinkedIn Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Gerry Corbett is a PR thought leader and former PRSA chair and CEO. We follow his five-decade career from the beginning, when he reeked of garlic and spent his days in wind tunnels, to a fruitful corporate comms stretch working with 17 CEOs. He led PR for large farm equipment, heavy industry, real estate and aerospace companies. In this episode, we hear why it's difficult for older PR pros to find work, how to nurture your creative side and why Congress doesn't like expensive hammers.Links: The Borowitz Report podcast: https://www.borowitzreport.com/podcastScott Monty podcast: https://scottmonty.com/podcast PRSA Seasoned Professionals & other affinity groups: https://www.prsa.org/about/diversity-equity-inclusion#affinity Gerry's PR Job Coach blog: https://prjobcoach.blogspot.com/ Gerry's nature photography: https://www.instagram.com/sun_tography/ 

Ženy XYZ #6: Anketa Sexistické prasátečko, kterou organizace Nesehnutí proměnila tuzemský pohled na reklamu, sice skončila už v roce 2018, kandidátů na anticenu by bylo stále dost. Sexistická reklama, v níž je ženské tělo redukováno na propagační předmět, už v mainstreamu není téměř k vidění. Zároveň na ni stále sázejí nejrůznější řemeslníci či dodavatelé autodílů, ale i velký obchodní dům či druholigový fotbalový klub. Pořád ale platí, že bez odpovídajícího kontextu je podobná propagace na štíru se zákonem o reklamě. O příkladech sexistické reklamy z poslední doby i o tom, o čem vypovídá povyk kolem reklamy na džíny s herečkou Sydney Sweeney v hlavní roli debatovaly v šestém díle svého podcastu redaktorky Markéta Plíhalová, Clara Zanga a Silvie Lauder.

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What does it take to rebrand an entire nation? Not just a logo or slogan—but the name itself. Gökhan Yücel helped lead the campaign to officially shift the international name from Turkey to Türkiye.  It's a move that goes far beyond semantics—touching diplomacy, identity, and global perception. Gökhan pulls back the curtain on how such a monumental change has been communicated to the world and why it matters more than most of us think. But this conversation goes even deeper. From repositioning Türkiye as the “nexus of the world” instead of merely a bridge between East and West, to attracting the next generation of global investors, to reshaping the way governments confront disinformation and how strategic storytelling can reshape the image of an entire country. Listen For3:06 Renaming a country… where do you even start?6:53 How “country as brand” became a global strategy9:42 “Hype is the new narrative” 13:57 Branding Türkiye for audiences in the West16:33 From SEO to AEO — marketing in the AI era18:15 Answer to Last Episode's Question from Guest Bill Welser IVGuest: Gökhan Yücel, Campaign Designer Hello Türkiye Country Rebranding CampaignEmail | X | LinkedIn Hello Türkiye Campaign (YouTube)Türkiye Century Campaign (Official Site) Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

What if the most powerful tool in public relations isn't a pitch deck or media list, but your own story? In this episode, we're joined by technologist-turned-storytelling-evangelist William Welser IV, founder of Lotic, a platform that uses artificial intelligence to help people uncover the data hidden inside their own narrative. From his days building satellites to his unexpected pivot into behavioral science, Bill shares why he believes personal storytelling isn't just therapy, it's strategy. The most powerful communication connects the head and the heart, the human and the machine and yes, the PR and the AI. Listen For4:36 Why Story is the Richest Data Set 6:34 What lotic.ai Actually Does 12:15 Why PR Pros Need Self-Awareness Tools 17:28 How lotic.ai Makes Money (Hint: It's Not Your Data) 21:09 Answer to Last Episode's Question from Guest Brett FarmiloeTry lotic.ai for yourself, FOR FREEGuest: Bill Welser, LoticWebsite | Email | X | Instagram Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

What if the expert quote you just read in a news article wasn't written by a human — but by AI? That's already happening.  A PR tool called Synapse is selling agencies the ability to fire off automated expert pitches to journalists, complete with research, personal-sounding anecdotes, and polished email copy — all with minimal human input. It promises one person can do the work of five and crank out twenty media pitches an hour.  But is this innovation, or is it a warning sign for the future of public relations? In this episode, we're unpacking what Synapse means for PR and media. We'll explore why this kind of automation raises ethical alarms, how journalists are likely to respond, and what PR professionals need to do right now to protect trust, credibility, and the real value we bring to the table.  Listen For6:12 Creepy or Clever? How Synapse Targets Reporters7:48 Fabricated Experts: Ethical Red Line Crossed10:35 Should the PR Industry Be Regulated?11:16 How Journalists Will Fight Back With Closed Networks22:40 Don't Blame the AI—Blame OurselvesStories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

In today's media landscape, journalists are drowning in pitches while PR professionals scramble for attention—often missing the mark entirely. But what if the problem isn't the story, but the way it's being told—and the tools we're using to tell it? In this episode, we sit down with Brett Farmiloe, the revivalist behind Help a Reporter Out (HARO), to unpack why this once-iconic platform fell off the radar, how he brought it back to life, and what it now takes to genuinely stand out in a journalist's inbox.Listen For5:56 Why Journalists Are Still Drowning in Spam7:05 The HARO Pitch Formula: Helpful, Authentic, Relevant, On-Time10:20 Is the Definition of “Journalist” Changing?14:05 What Journalists Really Want from PR People20:15 Answer to Last Episode's Question From Guest Graham Goodkind Guest: Brett FarmiloeWebsite | Email | X | LinkedIn | HARO LinkedInStories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

What if everything you've been taught about pricing your work—tracking time, logging hours, justifying effort—was wrong? What if the real value of what you do isn't how long it takes, but what impact it has? In a world where generative AI can draft press releases in seconds and churn out strategy decks before your coffee cools, PR professionals face a crossroads: race to the bottom by charging less for faster work—or redefine what clients are actually paying for.In this episode, Graham Goodkind, founder and chairman of Frank, one of the UK's most creatively disruptive PR agencies challenges how we think about pricing, pitching, and protecting our creative value—because if you're still selling time, you're selling yourself short.Listen For3:25 Why Time Is Not Your Currency in PR 4:49 Building Frank PR on Selling Ideas Not Hours7:57 Frank PR Revenue and Profitability Stats10:37 AI's Role in Creativity and Workflow17:42 Answer to Last Episode's Question from Lauren Passell21:17 Graham's Best Advice for Starting in PR Guest: Graham Goodkind, Frank PRWebsite | Email | LinkedIn  Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSupport the show

Discover how financial advisors can stand out and grow their business by educating clients and using innovative marketing strategies.   In this episode of the Registered Investment Advisor Podcast, Seth Greene speaks with Andrew Healy, Partner and Co-Founder at Water & Wall, who shares his insights on how wealth management firms and RIAs can use digital marketing and public relations to stand out in a crowded industry. With over 20 years of experience in financial marketing, Andrew emphasizes the importance of building a strong personal and professional brand, creating educational content, and leveraging emerging channels, such as AI.   Key Takeaways: → Why building a personal brand for executives is crucial for attracting top talent. → The shift towards education-focused content in marketing financial services. → How to connect with next-gen clients and differentiate your firm from competitors. → The importance of consistency in educating clients and building trust. → How AI is reshaping digital marketing and making firms more efficient.   Andrew Healy splits his time between managing the agency's operations and growth and working closely with clients to tell their stories. As an entrepreneur, owner, and communications expert, Andrew's workday focuses on both his clients' success and his own. With more than 20 years of experience in marketing and communications, on both the agency and brand sides, he offers extensive knowledge from working with financial and professional services firms of all sizes. His dedication to excellence shows in his history of delivering impactful results, and his leadership is marked by a dynamic approach to navigating the constantly changing marketing and agency landscape. Andrew actively participates in the financial marketing community, serves as a 2025 PRSA-NY board member, is part of the PRSA's Banking & Finance section, and was included in PR Week's 40 Under 40 list.   Connect With Andrew:   Website Instagram LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

This isn't about pretending life is perfect. It's about learning how to create moments of magic, even in the middle of the mess.If we're not intentional about creating joy in our everyday lives, burnout isn't just possible... it's inevitable. Because here's the truth: hustle without harmony leads to resentment, exhaustion, and questioning why you even started in the first place.In this episode, I'm pulling back the curtain on something we don't talk about enough: the power of romanticizing your own life. Not as some indulgent luxury reserved for vacations or weekends, but as an absolutely essential strategy for sustaining your energy, your creativity, and your capacity to lead.. . . EPISODE CHAPTERS0:00 - Intro0:40 -  A Concept that's Empowering1:52 -   Am I Actually Enjoying My Life?2:26 - The Uncomfortable Truth4:44 -  Mental Shift6:07 -  Why Does Romanticizing our Lives Matter?8:04 - The Roses are out There10:22 - Choose to Celebrate Pleasure14:11 - Step Confidently into Life . . . RESOURCES ⁠⁠⁠The Vision Board Playbook: Design Your Dream Year⁠⁠⁠CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Insights for Systemic Change⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

If you've ever found yourself staring at a life you didn't plan, wondering what comes next, this one's for you.This week, Andrea dives into the messy, beautiful, and often disorienting process of rebuilding your sense of self when life takes an unexpected turn. Whether you're navigating the end of a relationship, a career pivot, a health crisis, or another plot twist you didn't see coming—this episode offers real talk, reflective questions, and grounded inspiration to help you rediscover who you are when the old version of you no longer fits.  . . . RESOURCES » ⁠⁠⁠Boundaries Blueprint: 5-Minute Mental Health Tracker⁠⁠⁠» ⁠⁠⁠Get info about our upcoming Mastermind cohort!⁠⁠⁠⁠⁠⁠. . .CONNECT WITH KANDULAteam@kandulacommunications.com. . .CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Insights for Systemic Change⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!