Podcasts about PRSA

Sex po porodu. Kdy je vlastně ten správný čas začít znovu? Po šestinedělí? Po kontrole u gynekologa? Za tři měsíce? Nebo jednoduše až ve chvíli, kdy na něj mají chuť oba?Právě šestinedělí je jeden z prvních mýtů, do kterých jsme se v dalším díle podcastu Lascivní pustili. Kontrola u gynekologa totiž není startovní pistole, po které se musí všechno vrátit do starých kolejí. Tělo se hojí různě, hormony pracují, při kojení může přijít suchost, někdy bolí jizva, pánevní dno může být oslabené, ale klidně také příliš stažené. A i dokonale zahojené tělo ještě neznamená, že je žena připravená na sex.Ostatně co je vlastně „sex po porodu“? Musí to být první penetrace? Nebo může být návratem k sexualitě už první společná masturbace, orál, mazlení, erotická hračka nebo večer, kdy se jeden druhého konečně dotýkáte zase jako milenci a ne jen jako dva unavení rodiče?S Aly jsme se bavili také o tom, jak zvláštní proměnou může projít vztah ženy k vlastnímu tělu. Prsa, která byla erotogenní zónou, najednou krmí dítě. Na těle mohou zůstat jizvy, strie a další změny. A po celém dni kojení, chování a uspávání může večerní partnerův dotek narazit na jednoduché: „už na mě dneska prosím nikdo nesahejte.“ Ne proto, že by přestal být přitažlivý, ale protože vlastního těla měla žena celý den pro sebe možná úplné minimum.A co druhá strana? Partner se může bát, že ženě ublíží. Neví, kdy už je v pořádku projevit sexuální zájem. Sex mu může chybět a současně nechce vytvářet tlak. Jak vůbec říct „chybí mi sex“, aby druhý neslyšel „dlužíš mi sex“?Probrali jsme i první penetraci, která může být takovým malým „novým poprvé“. Proč bolest není něco, co se má párkrát přetrpět, proč se může najednou hodit lubrikant a kdy už má smysl řešit gynekologa nebo fyzioterapii pánevního dna.A samozřejmě jsme nemohli vynechat naši oblíbenou parketu = erotické hračky. Mohou pomoct ženě znovu objevovat vlastní sexualitu nejdřív o samotě? Je lepší začít externí stimulací než penetrací? A proč rozhodně neplatí, že každá pomůcka prodávaná jako „Kegel“ automaticky napraví pánevní dno?Dostali jsme se ale i dál od samotného těla. K únavě, psychice, porodnímu traumatu, rozdílnému libidu a k tomu, jak snadno se z milenců může stát perfektně fungující rodičovský tým. Má se po dětech sex plánovat? Je sex rande zoufale neromantické, nebo naopak jedna z cest, jak si na sebe vůbec najít čas? A co když jeden sex chce a druhý ne týdny nebo měsíce?Nezapomněli jsme ani na antikoncepci a stále přežívající „kojím, takže nemůžu otěhotnět“. Můžete. Ovulace totiž může přijít ještě před první menstruací.Nakonec jsme zjistili, že otázka „Kdy můžeme mít po porodu zase sex?“ možná není ta nejzajímavější.Mnohem důležitější je:Jak po porodu znovu najdeme naši sexualitu, když se mezitím změnilo tělo, vztah i celý náš život?Kam dál pokračovat:https://www.lascivni.cz/slovnicek/menstruace/https://www.lascivni.cz/sex/sex-v-tehotenstvi/https://www.lascivni.cz/navody/posilovani-svalu-panevniho-dna-navod-dil-1/https://www.lascivni.cz/slovnicek/sexualni-vychova/https://www.lascivni.cz/slovnicek/dvorce/https://www.lascivni.cz/slovnicek/tehotenstvi/Celý díl (47 minut) je k dispozici (s předstihem i v plné nestříhané verzi) na Forendors.cz/lascivni = děkujeme vám za podporu. Bez ní bychom dále nemohli tvořit.1) Podívejte se na naše reálné recenze pomůcek (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.lascivni.cz/eroticke-hracky-pomucky/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠), i českých sex-shopů...A když přes odkazy z našeho webu nakoupíte, dostaneme % odměnu z vaší objednávky = a budeme moci dál a více tvořit.Za všechny v redakci vám velmi děkujeme!2) Máme i praktické internetové kurzy a e-booky kolem kinků a hraček v rámci naší Lascivní univerzity / akademie - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.lascivni.cz/kurzy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ i ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.lascivni.cz/e-booky/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Image by Pexels from Pixabay

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For decades, PR professionals have tried to influence what people think or how they think it. AI may be changing something even more fundamental: whether people do much of that thinking themselves. Researchers call it “Cognitive Surrender.” The tendency to accept an AI-generated answer without really scrutinizing it. And if AI increasingly sits between your message and your audience, or starts doing the thinking for communicators themselves, the implications for trust, persuasion and professional judgment could be enormous. Listen For4:30 What Is Cognitive Surrender and How Did Researchers Test It?7:44 Why Did People Accept Wrong AI Answers 80% of the Time?9:53 Can Cognitive Surrender Weaken Critical Thinking Skills?12:47 What Happens When AI Sits Between PR Pros and the Public?15:14 Why Should Communicators Think First and Prompt Second?Guest: Dr Steven Shaw, PhD, King's College London and Wharton School, University of PennsylvaniaWebsite | LinkedIn | Google Scholar pageDougSubstack | Website | LinkedIn Subscribe to the Stories and Strategies PR podcast newsletterAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show

Join our community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88If you're trying to grow a clothing brand from scratch, this video breaks down some of the most important marketing principles most clothing brand startups completely misunderstand. I explain why word-of-mouth marketing usually won't grow a new brand on its own, how the mere exposure effect and complex contagion influence buying decisions, and why most of your Instagram, TikTok, and YouTube content isn't supposed to generate an immediate sale — it's building familiarity, trust, demand, and future customers. I also break down the Bass Diffusion Model and how successful clothing brands grow through external influence like organic social media, content creation, paid advertising, and distribution before internal influence and word of mouth can really take over. If you want to learn how to market a clothing brand, build an audience, grow on social media, create demand for your products, and develop a long-term clothing brand marketing strategy without relying entirely on paid ads, this video will completely change the way you think about growth.

Join our community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88Nike is one of the biggest brands in the world — and even Nike isn't safe anymore. Nike's market share has fallen, its direct-to-consumer business is struggling, and the company is trying to rebuild relationships with wholesalers. But I think the bigger story is what this says about the future of branding, social media marketing, and small businesses. The internet has completely changed the game. Instagram, TikTok, YouTube and the modern interest graph don't automatically reward the biggest brands anymore. Attention has to be earned. A small clothing brand startup with better content can now compete for the exact same attention as Nike, Adidas, or any other massive company. In this video, I break down what's happening with Nike, why big brands are struggling to adapt to modern social media, how the TikTok algorithm and interest graph changed brand marketing, and why this could be one of the biggest opportunities ever for small clothing brand startups and entrepreneurs. If you're building a clothing brand, streetwear brand, e-commerce business, personal brand, or trying to grow through organic social media, this is something you need to understand.

Matt Marcial, CEO of the Public Relations Society of America (PRSA), joins Doug Simon, CEO of D S Simon Media, to share what's coming up at ICON 2026. Matt explains how PRSA has turned member feedback into insightful sessions for attendees. Matt and Doug offer practical advice on making the most of the conference. Matt also discusses PRSA's new ethical standards for AI.If you want to register, and save money in the process, use discount code DSSIMON26 to take 10% off at https://www.prsa.org/conferences-and-awards/icon-2026.

Every PR person knows the moment: you're holding a coffee or a glass of wine at a networking event, the small talk has dried up, and the person standing next to you outranks you by a lot. Shawn Spitaleri has spent years collecting the kind of beverage trivia that fixes exactly that problem, real, verifiable stories about why your coffee tastes the way it does, why tea sparked a geopolitical crisis, and why every champagne bottle opens with the same number of twists no matter who made it.This episode is a toolkit, not a lecture. Shawn walks through coffee, tea, champagne, wine, and beer, pulling out the one fact from each that's actually worth repeating out loud, the kind that gets a genuine reaction instead of a polite nod. If you've ever needed something better than "so, how about this weather" to say to a stranger holding the same drink as you, this one's for you. Listen For4:17 Why Did Governments Try to Ban Coffee?6:08 How Did Britain's Love of Tea Fuel the Opium Trade and Corporate Espionage?9:41 Did Dom Pérignon Really Invent Champagne?12:16 What Does the World's Oldest Beer Recipe Reveal About Ancient Drinking Culture?17:29 How Did Franklin Roosevelt Help Popularize the Dirty Martini? Guest: Shawn Spitaleri, The Architect, Obscura Meridian CoDistillate Podcast | WebsiteDougSubstack | Website | LinkedIn Subscribe to the Stories and Strategies PR podcast newsletter Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show

Join our community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88If you're trying to grow a clothing brand from scratch, this video breaks down some of the most important marketing principles most clothing brand startups completely misunderstand. I explain why word-of-mouth marketing usually won't grow a new brand on its own, how the mere exposure effect and complex contagion influence buying decisions, and why most of your Instagram, TikTok, and YouTube content isn't supposed to generate an immediate sale — it's building familiarity, trust, demand, and future customers.I also break down the Bass Diffusion Model and how successful clothing brands grow through external influence like organic social media, content creation, paid advertising, and distribution before internal influence and word of mouth can really take over. If you want to learn how to market a clothing brand, build an audience, grow on social media, create demand for your products, and develop a long-term clothing brand marketing strategy without relying entirely on paid ads, this video will completely change the way you think about growth.

What happens when the life you've built no longer feels fully aligned with who you are becoming?In this episode, Andrea sits down with longtime friend, photographer, entrepreneur, and mindset coach Renee Bowen for a deeply personal conversation about identity, entrepreneurship, healing, and rediscovering your authentic self.Renee shares her unexpected journey from psychology student to award-winning photographer and coach, revealing how entrepreneurship became one of the greatest catalysts for her own personal growth. She discovered that business challenges often have very little to do with strategy—and everything to do with the subconscious beliefs we've carried since childhood.Together, Andrea and Renee explore how early experiences shape our relationship with money, worthiness, creativity, and success. They discuss the importance of curiosity, meditation, nervous system regulation, and Human Design as tools for greater self-awareness and alignment.This conversation offers a powerful reminder that the answers you're searching for are often already within you. Sometimes the greatest transformation doesn't come from becoming someone new—it comes from remembering who you've been all along....CHAPTERS00:43 Introduction to Renee Bowen and Her Work01:41 Understanding Creative Entrepreneurs' Challenges01:47 The Journey of a Photographer04:20 From Photography to Coaching06:51 Rediscovering Identity in Midlife09:36 The Power of Self-Discovery12:10 Overcoming Limiting Beliefs14:51 The Role of Family in Shaping Paths17:20 Finding Purpose Through Adversity19:44 The Business of Art and Self-Worth25:13 Unpacking Childhood Experiences and Worthiness27:13 Therapeutic Journeys and Self-Discovery29:19 The Role of Spirituality in Healing31:34 Body Awareness and Emotional Processing34:43 Exploring Human Design and Self-Awareness40:36 The Collective Impact of Human Design...RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Audit⁠⁠⁠⁠⁠⁠The InspirED Rewrite⁠⁠MORE FROM RENEE @reneebowenTried and True With a Dash of Woo (Podcast)reneebowen.comTAG ANDREA ON INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications, and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies, and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and an M.A. in Education from Pepperdine. She also holds an Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Most people don't experience a country… they experience its reputation. Long before a flight is booked or a business deal is considered, a story has already landed in your mind. A headline. A search result. A clip that went viral. A warning someone repeated with total confidence. And once that story sticks, it starts to feel like the place itself.So, let's test it. When you picture Egypt, what shows up first? Pyramids. Pharaohs. Ancient tombs. Maybe a biblical story, or maybe a recent news headline? Egypt is one of the most famous places on earth, but that fame can flatten it into a single image, a single idea, a single shadow. In this episode, nation branding and strategic communications leader Lamia Kamel unpacks how reputations are formed and how they can be changed, especially now that discovery runs through search, social, and AI. If you've ever realized you “knew” a place before you actually understood it, this conversation might rewire the way you think about perception.Listen For:04:28 What Misconceptions Do Travelers Have About Egypt?05:37 What Is the Real Egypt Beyond Pyramids and Stereotypes?08:10 How Should Egypt Use Digital Marketing to Attract Travelers?11:43 Which Social Media Platforms Are Most Popular in Egypt?17:49 How Is PR in Egypt Different From Western PR? Guest: Lamia Kamel, Managing Director of CC PlusWebsite | Email | LinkedIn DougSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show

Join our community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88Why do so many clothing brands look exactly the same—and why can being too original be just as damaging? In this video, I break down how to start and grow a successful clothing brand using Optimal Distinctiveness Theory and Simmel's Fashion Paradox. You'll learn why customers want clothing that feels unique but still familiar, how fashion trends spread, why brands copy one another, and how the right balance between originality and imitation can make your brand stand out without becoming unrelatable.After 10 years of running clothing brands, generating over $1 million in sales, and helping more than 500 brand owners, I'll show you how to apply this concept to your clothing designs, social media content, branding, and marketing strategy. If you're starting a clothing brand, building a streetwear brand, or struggling to differentiate yourself in a crowded market, this video will help you create a brand that feels recognizable, distinctive, and worth buying from. 

When was the last time you did something simply because it brought you joy? Not because it was productive. Not because it helped your career. Not because it belonged on your to-do list.In this episode of the InspirED Podcast, Andrea De La Cerda explores why so many ambitious women gradually lose their connection to play, curiosity, and wonder as they navigate careers, family, leadership, and the endless responsibilities of adulthood.Drawing from her own journey through corporate leadership, entrepreneurship, and burnout, Andrea shares how productivity quietly replaced presence and why rediscovering joy became an essential part of rebuilding a meaningful life. She explains why play isn't a luxury—it's a biological necessity that supports creativity, emotional resilience, innovation, and well-being.Through research from developmental psychology, neuroscience, and organizational behavior, along with practical reflection questions and simple daily practices, Andrea invites listeners to redefine success by making space for curiosity, delight, and the experiences that make life feel fully alive.Whether you've forgotten what you love or simply haven't given yourself permission to enjoy it, this episode is a reminder that joy isn't something you earn after the work is finished. It may be the very thing that fuels your best work....CHAPTERS00:47 Rediscovering Joy and Curiosity01:14 Checking every box society handed us.02:05 We stop asking what sounds fun03:10 Unknowingly turned every experience in the day-to-day into performance05:02 The harder we try to optimize every moment, the less fully we experience any of them06:31 Famous Quotes to Note08:31 Romanticizing your life10:56 The Importance of Play in Adulthood...RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Audit⁠⁠⁠⁠The InspirED Rewrite⁠TAG ANDREA ON INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠⁠⁠⁠⁠⁠...CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Most of us are waiting for mentorship to look a certain way. A senior person who takes us under their wing. A scheduled coffee every two weeks. A defined relationship with a clear beginning and a clear end. And while we are waiting for that version of mentorship to show up, the real thing is happening all around us and we're missing it entirely. But the way mentorship actually works in the public relations profession is different to almost everything you would naturally believe.  Listen For3:35 What Are the Five Biggest Myths About Mentorship?5:35 Why Should Mentorship Work Both Ways?7:36 Can ChatGPT or AI Replace a Human Mentor?13:42 What Mentorship Advice Can Stay With You for Life?16:36 How Do You Find the Right Mentor in Public Relations?Guests:Amy ThurlowWebsite | LinkedInColleen Killingsworth LinkedInBook Rethinking the Table on Amazon DougSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show

Join our community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88In this video, I break down real clothing brands that actually made it — including my own experience building a successful clothing brand from the ground up. We'll look at the exact clothing brand marketing strategies that drove sales, including organic content on Instagram and TikTok, paid ads, email marketing, influencer collaborations, brand differentiation, and building a strong identity around a specific target audience. I also share real Shopify sales numbers, how my clothing brand reached over $68,000 in monthly revenue, and the biggest lessons I learned after nearly 10 years in the clothing business.We'll also study clothing brand success stories and case studies to understand how ordinary entrepreneurs built massive audiences and turned their ideas into real businesses. If you're learning how to start a clothing brand, grow a clothing brand, market streetwear, build an apparel business, or increase Shopify sales in 2026, these examples show what actually separates the brands that succeed from the ones that disappear. The biggest takeaway: find a unique angle, connect your brand to a real identity, master content marketing, and stay consistent long enough for your efforts to compound. 

What if meaningful work isn't something you find, but something you grow into?In this episode of the InspirED Podcast, Andrea De La Cerda sits down with entrepreneur, media personality, and confidence coach Raj Girn to explore the unexpected path that led her to meaningful work. Growing up between two cultures, Raj shares how balancing the expectations of a traditional South Asian upbringing with life in the United Kingdom shaped her understanding of identity, purpose, and leadership.Their conversation explores how becoming a mother became the catalyst for Raj's own self-discovery and how building Anokhi Media created opportunities not only to support others but also to better understand herself. Together, Andrea and Raj discuss entrepreneurship as a vehicle for personal growth, why imposter syndrome never fully disappears, and how confidence is built one intentional step at a time.They also explore the importance of finding communities that genuinely support growth, embracing vulnerability in leadership, navigating cultural and religious expectations, and learning to extend grace to yourself throughout every stage of life.Whether you're building a business, changing careers, or simply questioning what's next, this conversation is a reminder that meaningful work often begins with becoming more fully yourself....CHAPTERS00:42 Introduction to Raj Gurn02:03 Raj's Early Life and Cultural Dichotomy04:32 Navigating Conflicting Ideologies09:42 Becoming a Mother and Self-Discovery14:38 Building Anokimedia and Community Support18:35 Imposter Syndrome and Personal Growth24:44 Embracing Femininity in Leadership26:22 The Power of Vulnerability in Community27:46 Navigating Isolation and Community Needs28:55 Breaking Free from Cultural Expectations31:24 The Journey of Self-Discovery34:08 Finding Grace in Personal Growth36:19 Liberation Through Self-Realization39:38 Inspiration for Women in Transition...RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Raj GirnInstagramThe Open Chest Confidence AcademyLinkedInAndrea De La Cerda⁠⁠⁠Business Audit⁠⁠⁠⁠The InspirED Rewrite⁠TAG ANDREA ON INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠⁠⁠⁠⁠⁠...CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

As a communications professional you've used ChatGPT, Claude, or Copilot in the last 30 days. Probably in the last week. Probably earlier today. And at some point you've had the same experience: you put in a prompt, you get back something that's technically competent and completely generic. You spend the next 20 minutes re-prompting, editing, wrestling it into something that actually sounds like your organization, your voice, your situation. A Workday study found that 40% of the time saved by using generative AI tools is immediately lost reworking the outputs. You traded one kind of work for another.The reason is simple and almost nobody is saying it out loud. Those tools were built for everyone. Which in communications terms means they were built for no one in particular. They don't think like a communicator. They don't have access to what a communicator needs. They don't know what's being said about your organization right now across 4,000 TikTok videos, each with modest view counts, each repeating the same damaging narrative, each flying completely below the radar of your existing monitoring tools. Stratum is the tool that needed to be built three years ago.Watch the YouTube Video of this episode to see Stratum demonstration Listen For3:29 Why do communications teams need AI built around use cases instead of tools?6:30 What is Stratum and how is it different from ChatGPT or Copilot?12:18 What is the difference between an AI agent and an agentic workflow?17:29 Can AI detect a reputation crisis before it goes viral?19:45 How can AI identify the right influencers for a campaign? Guest: Matt Collette, Sequencr.AIWebsite | LinkedIn | Stratum Platform DougSubstack | Website | LinkedIn Subscribe to the Stories and Strategies PR podcast newsletter Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show

In this episode of the InspirED Podcast, Andrea De La Cerda explores what it means to become the main character in your own story. Through personal reflections on growing up in a conservative religious environment, navigating marriage, corporate leadership, and burnout, she shares how many of us unknowingly live according to expectations we never consciously chose. Drawing on psychology, personal development, and real-life examples, Andrea explains why so many women become supporting characters in their own lives and how reclaiming authorship begins with small, intentional choices. This episode is an invitation to stop waiting for permission, trust your own voice, and begin writing the next chapter on your own terms....CHAPTERS00:44 Reclaiming Your Story03:15 The Impact of External Scripts05:46 The Hero's Journey08:16 Signs You're a Supporting Character10:46 Taking Back the Pen...RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Audit⁠⁠⁠⁠⁠⁠The InspirED Rewrite⁠⁠TAG ANDREA ON INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

In Canada, women make up roughly two thirds of the public relations profession. They are the majority in the classrooms, the majority in the entry level roles, and the majority climbing through the middle ranks. And then somewhere around the senior level, the numbers flip. The leadership tables in PR firms and communications departments across the country look nothing like the profession they are supposed to represent. This is not a new observation. The data has been there for years.Here's what's new. Two researchers decided to stop describing the problem and start asking a harder question. Not how do we get more women to the table? But why does the table keep failing the women who get there. Because what the data also shows, and what too many PR women know personally, is that the exit is often quiet and deliberate. Not a firing. Not a failure. A decision. A moment where a woman who is absolutely capable of leading looks at what it costs and says this is not worth it. This episode is about what is driving that decision, and what it is going to take to change it.Listen For4:15 Why Do Women Hold Fewer Than 30% of Senior PR Leadership Roles?7:11 What Does It Mean to Rethink the Leadership Table?9:15 How Can PR Organizations Create Sustainable Leadership Careers?15:06 What Can Women and Men Do to Change PR Leadership?17:03 Why Won't Teaching Women to Play Golf Solve Workplace Exclusion? Guests: Amy ThurlowWebsite | LinkedInColleen Killingsworth LinkedIn Book Rethinking the Table on Amazon DougSubstack | Website | LinkedInWatch this episode on YouTube Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88Most clothing brands struggle to get customers and sales for one simple reason: their brand is confusing. In this video, I break down real clothing brands on Instagram and explain why unclear brand messaging, weak positioning, and trying to appeal to too many different target audiences can destroy your clothing brand marketing. You'll learn how concepts like processing fluency, cognitive load, and uncertainty reduction affect how potential customers experience your brand — and why having a clear niche, target audience, and brand identity can make your clothing brand instantly more appealing.If you're starting a clothing brand, growing a streetwear brand, or trying to improve your clothing brand marketing strategy, this video will show you how to create clearer branding, better Instagram content, stronger products, and a more recognizable brand identity. I also explain how narrowing my own clothing brand down to the Small Town Canada niche made content creation, product development, and marketing dramatically easier. The goal is simple: build a clothing brand where customers immediately understand who it's for, what it represents, and why they should care.

Most people believe entrepreneurship is about building a successful business. Andrea De La Cerda believes it's about building yourself. In this episode of the InspirED Podcast, Andrea explores how entrepreneurship exposes the beliefs, fears, and identity patterns that shape every decision we make. Through personal stories of burnout, corporate leadership, and rebuilding her own life, she shares why businesses often stall because of identity rather than strategy. You'll discover how your relationship with money, confidence, boundaries, and self-worth directly influences your business—and why becoming the person capable of leading your vision is the greatest work of all. Whether you're launching your first business or leading an established organization, this conversation will challenge you to see entrepreneurship as one of life's greatest opportunities for personal transformation....CHAPTERS00:00 Introduction to Energy and Life02:42 Understanding Energy Investment05:14 The Impact of Relationships on Energy07:28 Finding Purpose Through Energy Alignment09:57 Shifting Attention for Future Transformation...RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Audit⁠⁠⁠⁠The InspirED Rewrite⁠TAG ANDREA ON INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠⁠⁠⁠⁠⁠...CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Julie Lilliston is Founder & President of Julie Lilliston Communications, an award-winning, nationally certified woman-owned public relations firm in Nashville. It helps businesses enhance their reputation, build their brand, and grow market share. Her firm specializes in executive visibility and thought leadership programs for small businesses. On this episode, Julie discusses how businesses can build their reputations through executive visibility campaigns and the state of women in PR.Key Takeaways:- How Julie helped save the Treasury Department $450 million- The power of thought leadership campaigns- The current state of women in PREpisode Timeline:2:28Winning the PRSA's Silver Anvil Award for a US Treasury campaign3:22Convincing seniors to go direct deposit5:28The impact of the direct deposit campaigns7:23What's happening at Julie Lilliston Communications9:00The power of thought leadership campaigns10:10The campaigns are focused on media relations12:00How to prepare executives for media engagement15:10Components of a successful thought leadership campaign20:15The state of women in PR and AI's impactThis episode's guest:• Julie Lilliston on LinkedIn• Julie Lilliston Communications on Instagram• Julie Lilliston's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Most women don't lose their voice all at once. It happens slowly, quietly, and with the best of intentions. They soften their tone here. They hold back an opinion there. They make themselves a little smaller, a little easier, a little less. Until one day they can't quite remember what they actually sound like.This episode is about that. Where the muting comes from, what it costs, and what it takes to find your voice at midlife.Listen For3:30 What Does It Really Mean to Find Your Voice at Midlife?5:03 Why Do So Many Women Feel Ready to Explode in Midlife?7:13 Why Are Assertive Women Judged Differently From Assertive Men?12:19 How Can Women Process the Unspoken Grief of Not Having Children?16:19 When Should You Speak Up, and When Should You Protect Your Peace? Guest: Priya Sudarsanam, Speech PathologistLinkedIn |  Website | Instagram | Podcast | Facebook | YouTubeDoug DownsSubstack | Website | LinkedIn Watch this episode on YouTubeSubscribe to the Stories and Strategies PR podcast newsletterAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show

In this episode of the InspirED Podcast, Andrea De La Cerda challenges the belief that success comes from working harder. Drawing from her own experience with corporate leadership, entrepreneurship, and burnout, she explores how hustle culture often rewards exhaustion instead of effectiveness. Andrea shares why alignment—not constant busyness—is the true competitive advantage, explaining how values, purpose, relationships, and work must move in the same direction to create lasting fulfillment and meaningful results. Through research, personal stories, and practical reflection questions, this episode invites listeners to redefine success and build lives rooted in intention instead of obligation....CHAPTERS00:00 Introduction to Energy and Life02:42 Understanding Energy Investment05:14 The Impact of Relationships on Energy07:28 Finding Purpose Through Energy Alignment09:57 Shifting Attention for Future Transformation...RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Audit⁠⁠⁠⁠The InspirED Rewrite⁠TAG ANDREA ON INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠⁠⁠⁠⁠⁠...CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Jsou vedra, tak lidi prahnou. Adam se na starý kulturistický časopis snaží v posilovně sbalit partu autobusáků, ale ti si ho nevšímají. Nedaří se nikomu nic a Chudáčci přinášejí šílené historky z natáčení, vlastních i cizích.

Every nation on the planet is its own brand. And love of country plays a part in each one. But here in the U.S., the very notion of patriotism has been polarized. Culture warriors have attempted to unilaterally define what it means to be American, and they paint anyone who disagrees as unpatriotic. So how did one extremist ideology corner the market on branding American patriotism? Why is it imperative for regular Americans to reclaim the American brand? And why is the so-called “opposition” SO BAD at branding and messaging? A respected public relations leader, government PR trainer and service member Dr. Joe Trahan joins us to discuss. Dr. Joe is the founder of Trahan and Associates, a recognized leader in media relations and crisis communications for more than 23 years. He's a former member of the PRSA national board. Earlier in his career, he achieved the rank of Lt. Colonel in the US Army Reserve, and commanded the 314th Public Affairs Operations Center. And as an instructor, he has taught media relations to thousands of pupils in 46 U.S. states, 5 NATO allies, Mexico and Paraguay, in addition to teaching PIO courses at FEMA for more than 20 years. Together, we'll honor 250 years of American exceptionalism by doubling down on the principles that actually made this country great: service, civil discourse, and compromise. Learn more about your ad choices. Visit megaphone.fm/adchoices

As reflected by Resolute's service offerings, Nicole brings a unique, integrated perspective to meeting today's business and organizational challenges. She leads the firm with nearly 20 years of public relations and marketing experience having advised a wide range of industries including social services, healthcare, transportation, retail, technology and finance. Nicole's work and community involvement have been recognized with several awards such as the Tulsa Regional Chamber's Young Entrepreneur of the Year, Tulsa 40 from the Tulsa Business & Legal News, Professional of the Year and Young Professional of the Year from the Public Relations Society of America Tulsa chapter and numerous PRSA Silver Link and IABC Bronze Quill awards. She is also Accredited in Public Relations through the Public Relations Society of America. An avid proponent of collaboration and community building, Nicole gives her time through several community boards, including Tulsa Ballet, the Tulsa Regional Chamber and the national executive committee for PRSA's Counselors Academy. She also actively volunteers at Community Brookside and is a previous president of PRSA Tulsa. https://www.resolutepr.com/ Huge thank you to our sponsors. The Oklahoma Hall of Fame at the Gaylord-Pickens Museum telling Oklahoma's story through its people since 1927. For more information go to www.oklahomahof.com and for daily updates go to www.instagram.com/oklahomahof The Chickasaw Nation is economically strong, culturally vibrant and full of energetic people dedicated to the preservation of family, community and heritage. www.chickasaw.net Dog House OKC - When it comes to furry four-legged care, our 24/7 supervised cage free play and overnight boarding services make The Dog House OKC in Oklahoma City the best place to be, at least, when they're not in their own backyard. With over 6,000 square feet of combined indoor/outdoor play areas our dog daycare enriches spirit, increases social skills, builds confidence, and offers hours of exercise and stimulation for your dog http://www.thedoghouseokc.com Metro Ford of OKC is proudly serving Oklahoma City with vehicles you can rely on and service you can trust. It's also why they're Oklahoma's Number One Performance Dealership. Shop the inventory today at metrofordofokc.com where the difference is Real. #ThisisOklahoma

There's a booming business in divisiveness. And PR is caught right in the thick of it.Recorded at the June 2026 IABC conference in Toronto, Doug Downs speaks with Fred Cook about A Quiet Shift, a report exploring how polarization is reshaping public relations. Cook explains why division is damaging society, mental health, and business while making thoughtful communications counsel more valuable. They examine echo chambers, outrage as a political and media strategy, the possibility that AI reinforces existing beliefs, and the disappearance of productive dialogue. Cook also outlines how PR education must evolve, emphasizing crisis management, finance, government relations, public affairs, ethics, and responsible technology use. Ultimately, the conversation challenges communicators to adapt without contributing to the very divisions that create demand for their expertise.Listen For2:33 How Is Polarization Changing Public Relations?5:38 Why Can Polarization Make PR More Valuable—and More Vulnerable?6:25 Is AI Reinforcing Bias and Deepening Polarization?9:01 Which Skills Will Future PR Professionals Need Most?12:00 Why Does Calling the Other Side “Stupid” Destroy Dialogue?Guest: Fred Cook, Director USC USC Annenberg Center for Public RelationsFred bioDoug DownsSubstack | Website | LinkedIn Subscribe to the Stories and Strategies PR podcast newsletter Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88Why do so many clothing brands struggle to get sales, website traffic, or social media followers... even when the owner is working nonstop? In this video, I explain the deeper psychological reason most clothing brand startups fail: they were built by entrepreneurs conditioned to seek approval, avoid embarrassment, follow proven formulas, and create safe marketing that nobody notices. This isn't just another clothing brand marketing strategy or list of social media tips. It's a breakdown of why your streetwear brand may feel invisible, why customers aren't buying your clothing, and the mindset shift that can solve 90% of the problems holding your brand back.After 10 years of running clothing brands, generating over $1 million in sales, and working one-on-one with more than 500 brand owners, I've learned that creativity, personality, boldness, and calculated risk are the real advantages available to a small clothing brand startup. I share examples from growing my lifestyle brand clothing brand, including the polarizing content and unique clothing designs that generated hundreds of thousands, and even millions of views. Whether you're starting a clothing brand, trying to grow a streetwear business, improve your clothing brand content, or finally make consistent online sales, this video will show you why copying successful brands isn't enough and what you need to do differently.

In this episode of the InspirED Podcast, Andrea De La Cerda explores one of the most overlooked drivers of fulfillment and success: where your energy goes. She explains how your attention becomes your habits, your habits become your life, and why burnout is often the result of energy leaks rather than a lack of strength. Andrea unpacks common patterns like people pleasing, perfectionism, overthinking, and living in survival mode, showing how they quietly redirect your energy away from the life you actually want. Through personal stories, practical reflection exercises, and an invitation to complete a three-day energy audit, this episode offers a powerful framework for creating a life built on intention, alignment, and purpose rather than obligation....CHAPTERS00:00 Introduction to Energy and Life02:42 Understanding Energy Investment05:14 The Impact of Relationships on Energy07:28 Finding Purpose Through Energy Alignment09:57 Shifting Attention for Future Transformation...RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Audit⁠⁠The InspirED RewriteTAG ANDREA ON INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠⁠⁠⁠⁠...CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Natalie Ghidotti, owner of a Little Rock-based PR agency, discusses the unique challenges that smaller markets present to PR practitioners and the power of combining a global network with deep local expertise.The middle of the country often gets forgotten in business. Natalie explains how her team at Ghidotti helps family-owned, B2B companies in the Heartland reach a national audience while staying true to their regional roots and Midwestern or Southern identities.She also highlights the importance of playing the "long game" in agency business development. By investing non-billable hours into building Lithium Link, a niche newsletter about Arkansas's emerging lithium industry, her firm has successfully positioned itself at the forefront of the state's economic future—demonstrating that treating your own agency like a client can yield massive networking dividends down the road.Natalie also talks about taking a successful Arkansas pharmacy benefit manager (PBM) reform campaign and scaling those strategies to other states, successfully beating a $7 million corporate advertising campaign with the power of earned media.Ultimately, Natalie stresses that whether you are scaling a local legislative win across the country or helping an outside brand break into a new region, success hinges on genuine community relationships, boots-on-the-ground knowledge, and utilizing networks like the Public Relations Global Network (PRGN) for national and international reach.Key Takeaways Understanding local markets and regional nuances is vital for developing effective public relations strategies and campaigns.Building deep local relationships is essential for PR agencies to offer global brands authentic regional relevance and elevate client engagement.Investing in content creation for emerging industries poised for future growth, such as lithium in Arkansas, can position agencies as thought leaders and open future business opportunities.Networks like PRGN play a crucial role in providing localized service with global reach, enhancing an agency's value proposition.About the Guest Natalie Ghidotti, APR, Fellow PRSA, is founder and CEO of Ghidotti, a public relations and content marketing agency she founded in 2007 that serves clients throughout the Heartland. She serves as Regional Vice President for North America for the Public Relations Global Network, where the agency represents the Southern region in this global network of 50 PR agencies. She is Immediate Past Chair for the Executive Committee for the Public Relations Society of America's national Counselors Academy and was recently named a Class of 2025 inductee into PRSA's College of Fellows, the highest national distinction in the public relations profession.Beyond her agency work, Natalie is an active member of the Little Rock community, serving on the board of directors for the Arkansas Symphony Orchestra and the Arkansas Museum of Fine Arts and as Vice President for the Downtown Little Rock Partnership Executive Committee. She is a past president of The Rotary Club of Little Rock and the Arkansas Women's Leadership Forum and is a graduate of both Leadership Little Rock and Leadership Arkansas.About the Hosts Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations.Dr. Adrian McIntyre is a cultural anthropologist, media personality, speaker, and strategic communications consultant for PR agencies and marketing firms. He's lived in over 30 countries and spent more than a decade in the Middle East and Africa as a researcher, journalist, communications adviser, media spokesperson, and storytelling consultant. He earned a PhD from the University of California, Berkeley, where he was a Fulbright scholar and National Science Foundation fellow. Adrian helps agency leaders strengthen their positioning, sharpen their messaging, boost their visibility, and win new clients by replacing impersonal, intrusive and ineffective marketing tactics with authentic human conversations.PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre. The show is produced by the team at Speed of Story, a B2B communications firm in Phoenix, AZ.Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Spotify, Apple Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you »

Generic messaging fails for a simple reason. It speaks to everyone, which means it actually speaks to no one. The messages that stick, the ones people repeat, forward, and act on, are never written for "employees" or "stakeholders" or "our valued customers." They are written for one person, with one specific frustration, in one specific moment. That's not a nice idea about storytelling. It's a framework, and once you see it, you can't unsee it in every all-staff email that gets ignored and every campaign that gets remembered. In this episode we get the five tip framework behind stories that actually stick, from a communicator who has spent her career studying why some messages disappear the moment they're sent while others get repeated for years.Listen for:3:17 The Five-Step Framework for Sticky Stories7:12 Finding the Frustration: Real Communication Examples10:34 Break the Fourth Wall to Make Messages Memorable13:54 The Recipe for Stories People RememberGuest: Eduvie Martin, FCIPR, Past President of IABC UK and IrelandLinkedIn | Comic Republic Doug DownsSubstack | Website | LinkedIn Subscribe to the Stories and Strategies PR podcast newsletter Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88Most clothing brand owners showing off supercars, luxury homes, and piles of orders are not getting rich from clothing sales alone. In this video, I expose the truth about clothing brand profit margins, revenue versus profit, owner's draws, inventory costs, shipping, fulfillment, Meta ads, Shopify fees, and how much clothing brand owners can realistically pay themselves. After building a clothing brand doing $50,000 to $70,000 per month, I explain why high sales do not always mean high profit.You'll learn how to start a clothing brand, grow a streetwear brand, manage cash flow, reinvest profits, scale a Shopify clothing store, and avoid paying yourself too early. This is the honest reality of building a clothing line, fashion brand, streetwear business, or ecommerce brand without fake gurus or unrealistic income claims. 

In this episode of the InspirED Podcast, Andrea De La Cerda explores the hidden grief that comes from feeling like you don't truly belong. Through deeply personal stories from her family, marriage, and corporate leadership journey, she shares how years of adapting to meet other people's expectations led to self-abandonment rather than authentic connection. Andrea explains the difference between fitting in and belonging, why so many women confuse performance with acceptance, and how loneliness often stems from hiding who we really are. This episode is an invitation to stop earning approval, reconnect with yourself, and build a life where belonging begins from within....CHAPTERS00:00 Why We Long to Belong 02:30 When Belonging Feels Conditional 05:15 How Self-Abandonment Begins 08:48 Searching for Acceptance 11:42 Fitting In vs. True Belonging 15:18 The Loneliness of Performance 18:41 What If the Problem Isn't You? 21:30 Learning to Belong to Yourself 25:02 Four Questions to Help You Reconnect 29:12 Choosing Yourself First...RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Audit⁠⁠The InspirED RewriteTAG ANDREA ON INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠⁠⁠⁠⁠...CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Reputation isn't your shadow anymore. It's your operating system. It's no longer something you manage. It has already been decided, by AI, based on patterns inside your organization you may not even know exist. Most leaders still think about reputation the old way: crisis plans, issue management, damage control after the fact. But AI now reads every signal a company puts out and connects them across every location and every stakeholder, drawing its own conclusion about who you really are. A bad manager in one city used to stay local. Now it can become your global reputation by tomorrow morning.There is a scale that runs from head in the sand to full reputation architect, and most organizations are stuck somewhere in the middle, reacting instead of designing. This episode gets into why reputation now functions like a credit score, why one recent report put a seven trillion dollar number on it globally, and why the real work ahead is not protecting your brand but architecting the patterns underneath it, before AI does that job for you. Listen For3:35 Why should organizations stop managing reputation and start architecting it?5:13 How does reputation become operational currency across an organization?7:48 Why is brand more than a logo or a “cowboy hat”?10:45 How is AI becoming a stakeholder in your reputation?16:35 How can leaders tell if they are reacting, managing, or architecting reputation?Guest: Bonnie Caver, Reputation LighthouseLinkedIn | Website | Company LinkedInDoug DownsSubstack | Website | LinkedIn Subscribe to the Stories and Strategies PR podcast newsletter Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88Starting a clothing brand or trying to grow a clothing brand? In this video, I break down six clear signs your clothing brand startup is close to blowing up. You'll learn how to start a clothing brand, validate your clothing brand idea, build a strong brand identity, identify your target audience, get clothing brand sales from strangers, and create a clothing line, fashion brand, streetwear brand, or apparel business that people genuinely want to support.Whether you're learning how to market a clothing brand, how to grow a clothing brand on Instagram, or how to start a streetwear brand from scratch, this video covers clothing brand marketing, clothing brand marketing strategy, social media marketing, influencer marketing, viral content, brand differentiation, ecommerce growth, Shopify sales, streetwear marketing, fashion marketing, and the habits successful clothing brand owners need. Watch this before quitting—your clothing brand may be much closer to taking off than you think.

In this episode of the InspirED Podcast, Andrea De La Cerda sits down with personal stylist Lizette Hendricks to challenge one of the biggest misconceptions women have about fashion: that clothing should fix their bodies. Lisette shares her philosophy of using style to honor a woman's natural features rather than hide or change them. Together, they explore body harmony, seasonal color analysis, style myths, wardrobe overwhelm, and the emotional connection many women have with clothing. Through practical advice and personal insight, this conversation invites women to stop chasing trends and start dressing in a way that reflects their authentic selves with confidence....CHAPTERS 00:00 Meet Lizette Hendricks 01:45 How Lizette Became a Personal Stylist 03:23 Why Traditional Fashion Advice Falls Short 05:11 Creating a Safe Space for Style 07:14 Body Harmony, Color, and Personal Style 11:15 Why Style Is About Authenticity 13:00 Stop Dressing to Fix Your Body 17:10 The Freedom of Dressing as Yourself 18:38 Understanding Body Types and Color Seasons 24:40 Common Style Myths Debunked 27:52 Simplifying Your Wardrobe with Confidence...RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Lizette Andrea De La Cerda⁠⁠Business Audit⁠⁠TAG ANDREA ON INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠⁠⁠⁠⁠...CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

What happens when a conference has no keynote, no formal agenda, and no single expert at the front of the room?  The new IABC International Chair calls this an “unconference” model. And it's one glimpse of how professional associations can evolve: by creating space for communicators to learn directly from one another. Also in this episode – why community, credibility, and connection matter more than ever in a profession being reshaped by AI, shrinking budgets, and rising expectation, the changing role of communicators in the age of AI, and why earned media, credible third-party sources, FAQs, and even the press release may be gaining new relevance in AI search.  Listen For4:13 Why was the ABC Designation Considered Tougher than the SCMP?5:34 How is AI Making Earned Media and Press Releases Valuable Again?8:09 Why Should Communicators Bring FAQ Pages Back for AI Search?9:56 Why are Chief Communications Officers Gaining a Stronger Seat at the C-Suite Table?17:11 How Is IABC Rethinking Chapters With Community Models and Unconferences?Guest: Richard Kies, Incoming IABC International ChairLinkedIn | Bio PageDoug DownsSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88Most clothing brand startups are struggling to get sales, orders, and customers — but the truth is, many brands are getting exactly what they deserve based on the work, strategy, creativity, and differentiation they've actually put into the brand. In this video, I'm breaking down why clothing brands fail to get sales, why your Shopify store isn't getting orders, why your marketing isn't working, and what most startup clothing brand owners completely misunderstand about building a real brand. After doing over $1M in sales with my own clothing brand and working with over 500 clothing brands one-on-one, I'm giving you the blunt reality of what it actually takes to get consistent sales and how to market your clothing brand.If you want to grow a clothing brand in 2026, posting product photos and hoping people buy is not enough. You need product-market fit, a real brand identity, better content, stronger social proof, a better website, more consistent marketing, and something genuinely different that makes people care. I'll show you examples of brands and creators doing exceptional things, so you can understand why some brands get orders every day while others stay stuck with no sales. If you're serious about clothing brand marketing, getting more Shopify sales, building a streetwear brand, growing on Instagram and TikTok, and turning your brand into something people actually want to buy from, this is the wake-up call you need.

In this episode of the InspirED Podcast, Andrea De La Cerda explores why so many women struggle with negotiation and why the challenge has less to do with confidence than with lifelong conditioning. She explains how women are often taught to prioritize likability over self-advocacy, making it difficult to negotiate compensation, pricing, boundaries, and opportunities. Andrea reframes negotiation as a conversation about alignment rather than confrontation and shares practical strategies to communicate value with greater clarity, confidence, and authority. Whether you're negotiating your salary, setting business rates, or advocating for your role, this episode offers actionable insights to help you stop shrinking and start leading....CHAPTERS00:00 Why Women Hesitate to Negotiate 02:12 The Conditioning Behind Self-Advocacy 05:04 Why Likability Feels Safer Than Respect 07:46 The Hidden Cost of Staying Quiet 10:18 Negotiation Is About Alignment, Not Conflict 12:30 Four Practical Ways to Start Negotiating 16:42 Building Confidence Through Self-Advocacy 19:03 The Long-Term Impact of Speaking Up...RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Audit⁠TAG ANDREA ON INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠⁠⁠⁠...CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

As a communications professional you're operating in the most complex information environment in history. Misinformation. Disinformation. AI generated deepfakes of executives saying things they never said. Audiences who have stopped trusting what organizations tell them. Employees who can't tell what's real. And somewhere in the middle of all of that noise you're still expected to move people. To make them understand something, feel something, and do something. With the same frameworks you have always used.Dianne Chase has written a book that argues the profession needs a North Star more than it needs another tactical playbook. She's the past International Chair of IABC, past Chair of the IABC Southern Region, and current president of IABC Charlotte. Her book is called The Seven C's of the New Communications Compass. And the argument she makes is both simple and urgent: in an era of collapsing trust, the communicators who will matter most are not the ones with the best tools. They're the ones who remembered to be human.This episode was recorded on location in Toronto in June 2026 at IABC World Conference Listen For3:16 What Are the Seven Cs of the New Communications Compass?6:16 Why Should Organizations Build Relationships Instead of Transactions?8:19 How Does Compassion Become Empathy in Action?13:09 Why Does Community Matter to Purpose-Driven Brands?17:10 How Should Communicators Measure What Really Matters?Guest: Dianne Chase, President IABC Charlotte, past International Chair IABC, past Chair IABC Southern RegionWebsite | LinkedInDoug DownsSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88AI video generators are getting insanely realistic, and in this video I show how clothing brand owners can use tools like Kling AI, Seedance, Google Veo, Sora, Runway, Adobe Firefly, Poyo.ai, Higgsfield AI, ChatGPT, ElevenLabs, CapCut, and Premiere Pro to create realistic ads, TikTok videos, Instagram Reels, product videos, and social media content without spending thousands on photoshoots, models, or videographers.I tested the biggest AI video tools to see which ones worked best for clothing brands using real product reference images. I break down why Google Veo, Sora, and Runway struggled, why Kling AI created some of the most realistic results, and why Seedance 2.0 might be one of the best AI video generators for accurate clothing brand content, fabric, logos, product details, and lifestyle scenes.If you run a streetwear brand, gymwear brand, hoodie brand, outdoor brand, or apparel business, this video shows how AI can help you create better ads, Meta ads, TikTok ads, Instagram content, UGC-style videos, and product marketing faster than ever.

In this episode of the InspirED Podcast, Andrea De La Cerda sits down with Ashley Crossan to discuss her remarkable journey from chronic illness to holistic healing practitioner. After years of battling serious health challenges, including chronic illness, long-haul COVID, and Lyme disease, Ashley began exploring holistic health, emotional healing, and energy work in search of answers beyond symptom management. Together, they explore the connection between emotional well-being and physical health, the role of unresolved stress and trauma in the body, and how healing can become a catalyst for personal growth and purpose. This conversation offers an inspiring perspective on resilience, wellness, and finding meaning through life's most difficult experiences....CHAPTERS 00:00 Meet Ashley Crossan 01:37 Ashley's Journey Through Chronic Illness 04:48 Long-Haul COVID, Lyme Disease, and Healing 06:15 Discovering Holistic Health and Energy Work 08:05 Understanding Energy and Emotional Healing 10:41 The Connection Between Pain and Unresolved Emotions 13:48 Why More People Are Exploring Alternative Healing 16:10 Stories of Transformation and Recovery 19:59 From Skeptic to Believer 23:51 The Science Behind the Mind-Body Connection 26:03 Healing Beyond Symptom Management 27:20 How to Connect with Ashley...RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with AshleyAndrea De La Cerda⁠⁠Business Audit⁠⁠TAG ANDREA ON INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠⁠⁠⁠⁠...CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Full report: https://annenberg.usc.edu/research/center-public-relations/global-communication-report The 2026 Global Communication Report, “A Quiet Shift”, from the USC Annenberg Center for Public Relations examines how political and social polarization is reshaping the communications profession. Based on surveys of public relations professionals, interviews with Fortune 500 chief communications officers, and comparisons with U.S. public opinion, the report explores how organizations are navigating communication in an increasingly divided environment. The findings suggest that polarization has become a permanent feature of today's communication landscape rather than a temporary phase. As a result, companies are reassessing when and how they engage on controversial issues. While corporate purpose remains important, many organizations are shifting toward a more situational approach to corporate speech, carefully weighing the risks and benefits of public engagement. Despite the broader challenges associated with polarization, the research shows that it has elevated the strategic importance of the communications function within organizations. When public discourse is highly contested, communicators play a critical role in providing context, managing reputational risk and helping leaders make thoughtful decisions about when to speak and when to stay silent. The Global Communication Report is produced annually by the USC Center for Public Relations, in conjunction this year with Meltwater and IABC, and support from the following organizations: Arthur W. Page Society, Global Alliance for Public Relations and Communication Management, ICCO, Institute for Public Relations, Italian Federation of Public Relations, PRCA, PR Council, PRSA, and Worldcom Public Relations Group. Our report is designed to provide insight into the evolution of the global communication industry. For print copies of this year's edition for classroom and organization use, please contact the center at usccpr@usc.edu. Subscribe to our newsletter on LinkedIn: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7373364855967461376 Check out our website: https://canyouhearmepod.beam.ly/ Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform.Stay connected with us:Follow us on LinkedIn!Follow our co-host Eileen Rochford on Linkedin!Follow our co-host Rob Johnson on Linkedin!

Send us a note about this episode. We'll reply and thank you on a future episodeCommunications has always been built around a sender mentality. We decide what people need to know, we package it, we push it out. That model came from journalism and broadcasting, three networks, eleven o'clock news, one message for everyone. It made sense then. The infrastructure has changed completely since. Audiences have become producers. People choose what they consume, when they consume it, and they unsubscribe from what no longer serves them.That transformation happened entirely in the outside world. Inside organizations, almost nothing changed. And the question this episode keeps coming back to is a simple and uncomfortable one: why are we still broadcasting when everything outside us has already moved on?This episode was recorded ON LOCATION at IABC World Conference in Toronto in June 2026.Listen For4:34 How did audiences become producers of their own news and information?6:16 Why does internal communication need to become recipient-driven?9:33 How can communicators create identity moments that cut through white noise?11:28 How did opening in Spanish create a powerful diversity and inclusion moment?16:51 How is AI changing the communicator's role from creator to prompt strategist? Guest: Brad WhitworthLinkedIn The IABC Handbook of Organizational CommunicationThe IABC Guide for Practical Business Communication: A Global Standard PrimerDougSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSupport the show

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88Most startup clothing brands think their value comes from better blanks, better hoodie quality, better t-shirt designs, and better products… but that is only a small part of what actually makes people buy. In this video, I break down why most clothing brands have no real value yet, even when their products are good, and how brand equity, perceived value, social proof, credibility, purchase confidence, status, identity, and cultural relevance are what really make a clothing brand feel worth buying.If you're trying to grow a clothing brand, streetwear brand, apparel brand, or Shopify clothing store, this video will show you why focusing only on product quality and designs is holding you back. You'll learn how to make your brand look more valuable, reduce customer doubt, build trust, create stronger social proof, and make people feel like your clothing brand is something they actually want to be part of.

In this episode of the InspirED Podcast, Andrea De La Cerda sits down with Gina Fedeli, founder of P3 Transformation, to explore the powerful connection between identity and leadership. Drawing from her experience leading large teams in male-dominated industries and advising founders and CEOs, Gina shares how self-awareness, values alignment, emotional intelligence, and communication shape the way leaders show up and influence others. Together, they discuss the CEO-COO partnership, intuition in leadership, understanding the whole person, and why meaningful leadership starts with knowing yourself first. This conversation offers valuable insight for entrepreneurs, executives, and emerging leaders who want to lead with greater authenticity, clarity, and impact....CHAPTERS00:00 Meet Gina Fedeli 02:20 Leading in Male-Dominated Industries 04:05 Learning to Meet People Where They Are 05:58 Why Great Leaders Understand the Whole Person 09:16 Intuition, Self-Awareness, and Leadership 13:36 Emotional Intelligence in Business 16:44 The CEO and COO Partnership 18:33 Leadership, Identity, and Founder Growth 22:21 Values Alignment and Organizational Culture 26:59 What Meaningful Leadership Looks Like 29:45 Advice for Women Leaders...RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠P3 Transformation Gina FedeliAndrea De La Cerda⁠Business Audit⁠TAG ANDREA ON INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠⁠⁠⁠...CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88Most clothing brands are never going to blow up because their social media marketing is too safe, too average, and too easy to ignore. In this video, I break down the content strategy clothing brand owners need if they want to grow on TikTok, Instagram, YouTube Shorts, and social media in 2026. If you're starting a clothing brand, streetwear brand, fashion brand, or clothing line, this will show you why basic product posts and aesthetic content are no longer enough to get views, followers, or sales.The key to growing a clothing brand right now is understanding the economics of attention. Instagram marketing, TikTok marketing, and short-form content are more competitive than ever, which means average content gets buried. The clothing brands that win are the ones creating rare, original, high-risk creative content that stands out, connects with their niche, builds demand, and turns attention into sales.I'll show you how to find better content ideas, study what the algorithm is rewarding, and apply those ideas to your own clothing brand, streetwear brand, fashion brand, or clothing line. If you want to grow your clothing brand on Instagram, TikTok, YouTube Shorts, and social media, get more sales, and stop posting content that nobody cares about, this video is for you. 

In this episode of the InspirED Podcast, Andrea De La Cerda challenges the belief that women are "too much" and explores how cultural conditioning teaches many women to shrink themselves to maintain acceptance and harmony. Drawing from personal experience, leadership research, neuroscience, and behavioral psychology, Andrea explains why visibility can feel unsafe, how self-silencing affects confidence and income, and why taking up space is often a nervous system challenge rather than a capability issue. She shares practical strategies for trusting your intuition, setting boundaries without over-explaining, and reclaiming your authority in business and life. This episode is a powerful invitation for women to stop editing themselves and start leading from their full presence....CHAPTERS00:00 A Moment of Self-Abandonment 02:12 The Belief That You're Too Much 04:38 How Girls Are Taught to Stay Small 07:14 Why Visibility Feels Unsafe 10:22 Trusting Your Intuition Over Approval 13:48 The Cost of Over-Explaining 17:05 Taking Up Space and Owning Your Authority 20:11 Practical Ways to Stop Shrinking 23:02 The Ripple Effect of Visibility...RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business AuditTAG ANDREA ON INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠⁠⁠...CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88 Most clothing brands struggle on Instagram and TikTok because they constantly post products, promote their hoodies and chase immediate sales. In this video, I explain why this clothing brand marketing strategy kills your reach—and how to create content that attracts your target audience, grows a real community and eventually drives more sales.You'll learn the difference between content marketing and paid ads, why clothing brands need to lead with value, and how to use the 80/20 content strategy for your streetwear brand or fashion brand. After generating over $1 million in clothing brand sales and working with more than 500 brand owners, this is the social media strategy I believe more clothing brands need to understand.

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88The Instagram aesthetic era is over, and clothing brands that are still posting basic product photos, wall pics, and “cool” content with no real hook are getting cooked. In this video, I break down why so many clothing brands are stuck getting low views on Instagram, TikTok, and YouTube Shorts, and what actually works for growing a clothing brand in 2026. Social media has changed. People are not scrolling just to look at nice clothing photos anymore. They want entertainment, creativity, quick dopamine, and content worth sharing. I also break down the clothing brand Wants and Needs and explain how they've grown so fast by using viral hooks, creative transitions, and content that actually fits how people use social media today. This is not about copying them exactly. It is about understanding why their strategy works and how to apply the same thinking to your own brand, niche, and audience. If you are starting a clothing brand, growing a streetwear brand, or struggling to get views on your content, this video will help you understand why the old Instagram aesthetic strategy is dying and what clothing brands need to do instead.