Podcasts about Competitive analysis

Inga Broerman is a seasoned growth marketing leader with over 20 years of experience driving strategy and execution for startups and early-stage companies. As Vice President of Marketing at BluLogix, she leads innovative initiatives for the only intelligent subscription billing provider transforming data into revenue. Her expertise spans SaaS, IoT, technology, and analytics, with a strong focus on demand generation, branding, and customer retention. A Founding Member of Chief, Inga is passionate about empowering senior women leaders and fostering impactful, top-down change. Website: https://blulogix.com/  LinkedIn: https://www.linkedin.com/in/ingabroerman/  YouTube: https://www.youtube.com/channel/UCswrtX-1rtfcnNLkZT8BQpA  Facebook: https://www.facebook.com/people/BluLogix/61557638324861/?mibextid=LQQJ4d    Arielle Miller is a passionate marketing professional dedicated to continuous learning and making a meaningful impact in the business world. A graduate of Miami University's Farmer School of Business, she holds a Bachelor of Science in Marketing with a strong foundation in strategic and creative practices. As a Demand Generation Marketing Specialist at AgileBlue, an AI-powered cybersecurity company, Arielle drives targeted campaigns, optimizes lead generation, and uses data to guide strategic decisions. She is known for her creative problem-solving and commitment to innovation in the digital marketing space. Website: https://agileblue.com/  LinkedIn: https://www.linkedin.com/in/ariellemmiller/  Instagram: https://www.instagram.com/agileblue/  Facebook: https://www.facebook.com/AgileBlue    In this episode, we explore growth marketing, AI tools, and offline strategies with industry experts, Inga and Arielle.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Inga Broerman is a seasoned growth marketing leader with over 20 years of experience driving strategy and execution for startups and early-stage companies. As Vice President of Marketing at BluLogix, she leads innovative initiatives for the only intelligent subscription billing provider transforming data into revenue. Her expertise spans SaaS, IoT, technology, and analytics, with a strong focus on demand generation, branding, and customer retention. A Founding Member of Chief, Inga is passionate about empowering senior women leaders and fostering impactful, top-down change. Website: https://blulogix.com/  LinkedIn: https://www.linkedin.com/in/ingabroerman/  YouTube: https://www.youtube.com/channel/UCswrtX-1rtfcnNLkZT8BQpA  Facebook: https://www.facebook.com/people/BluLogix/61557638324861/?mibextid=LQQJ4d    Arielle Miller is a passionate marketing professional dedicated to continuous learning and making a meaningful impact in the business world. A graduate of Miami University's Farmer School of Business, she holds a Bachelor of Science in Marketing with a strong foundation in strategic and creative practices. As a Demand Generation Marketing Specialist at AgileBlue, an AI-powered cybersecurity company, Arielle drives targeted campaigns, optimizes lead generation, and uses data to guide strategic decisions. She is known for her creative problem-solving and commitment to innovation in the digital marketing space. Website: https://agileblue.com/  LinkedIn: https://www.linkedin.com/in/ariellemmiller/  Instagram: https://www.instagram.com/agileblue/  Facebook: https://www.facebook.com/AgileBlue    In this episode, we explore growth marketing, AI tools, and offline strategies with industry experts, Inga and Arielle.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Today, we're getting into Part 2 of our masterclass on user research and product strategy from Aleks Bass, CPO at Typeform. In part two of this episode, Aleks talks about: How she successfully launched Typeform for Growth in only six months, which quickly became Typeform's fastest-growing product ever How she restructured the entire Typeform product development lifecycle, adding continuous usability testing as a crucial part of that process And how you can cultivate strong partnerships between R&D and GTM to drive similar success Links LinkedIn: https://www.linkedin.com/in/dane-molter-6b937231/ Navan: https://navan.com/ Resources (Ethically) cheat your way to $250M+ | Mikal Lewis, Product Exec. (Whole Foods, Nordstrom): https://youtu.be/5txeT2U_YQo Chapters 00:00 Intro 00:47 Understanding User Personas 02:09 Launching Typeform for Growth 05:05 Product Development Lifecycle 07:49 Usability Testing and User Feedback 13:34 Competitive Analysis and Market Positioning 19:34 Go-to-Market Strategy 26:28 Company Ceremonies and Collaboration 31:04 Outro Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPod.byLogRocket)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Aleks Bass.

Head of Talent Intelligence for HC Group, Amelia Chahal, joins us to discuss their offering and the Global Energy Trading Compensation Report 2025 available for purchase.To register interest in the report visit: https://www.hcgroup.global/energy-trading-reportHC Talent Intelligence provides critical and tailored talent data insights for our clients across global energy and commodities markets. The platform was created to address the growing demand for real-time, accurate, and credible talent market data. Their mission is to help organisations make informed decisions on everything from minor compensation adjustments to large-scale workforce and operational transformations.Our dedicated Talent Intelligence team manages HC Group's advisory services, including Compensation Data and Advisory; Diversity & Inclusion Studies; Competitive Analysis; Talent Pipelining and Succession Planning; and Talent Analytics & Assessment.For more on HC visit www.hcgroup.global or contact Amelia at achahal@hcgroup.global  

 Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford speaks with Steve Pratt, author of "Earn It: Unconventional Strategies for Brave Marketers." They discuss the critical need for brands to earn attention in a saturated content landscape. Pratt emphasizes the importance of creating valuable, engaging content that builds trust and long-term relationships with consumers. He advocates for "creative bravery" in marketing, urging brands to set high standards for their content. The conversation highlights the pitfalls of short-term marketing strategies and the necessity of understanding and genuinely connecting with the audience to achieve lasting business success.TAKEAWAYSImportance of earning attention in marketingChallenges of a saturated content landscapeEvolution of marketing strategies from interruptive advertising to content-driven approachesThe significance of authenticity and value in marketingBuilding trust and relationships with consumersThe pitfalls of short-term marketing strategiesThe concept of "sampling" in content engagementCreative bravery in content creationUnderstanding audience needs and preferencesDifferentiation through innovative content formats If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

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In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Sunil Dhaliwal, a seasoned venture capitalist and founding partner of Amplify Partners. The discussion dives deep into the challenges and skills required for startup sales leaders, emphasizing the importance of accuracy, adaptability, and honest communication. They explore the different growth stages of a company and how the role of a sales leader evolves with them. They also touch on recruiting, retaining talent, and preparing for board presentations. Dhaliwal shares his journey from Battery Ventures to founding Amplify Partners and provides insights into emerging trends and the impact of AI on various industries.ADDITIONAL RESOURCESConnect and learn more about Sunil Dhaliwal.https://www.linkedin.com/in/sunildhaliwal/Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0Check out John McMahon's book, The Qualified Sales Leader: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064/HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:52] The Challenges of Startup Sales Leadership[00:02:49] The Importance of Accuracy in Sales Leadership[00:04:03] Finding the Right Sales Leader for Startups[00:05:47] Navigating the Maze of Early-Stage Sales[00:08:23] Communicating with the Board: Honesty and Accuracy[00:11:29] Key Competencies for Startup Sales Leaders[00:19:14] Presenting to the Board: Best Practices[00:24:26] Establishing an Effective Operating Rhythm[00:30:43] Seeking Advice from Experienced Leaders[00:31:36] Key Metrics for Young Companies[00:32:07] Importance of New Logo Growth[00:33:58] Retention and Sales Productivity[00:34:32] Challenges in Scaling Sales Teams[00:42:51] Stages of Company Growth[00:46:32] The Role of a CRO[00:50:27] Energy Management in Leadership[00:56:33] Founding Amplify Partners[01:00:03] Identifying Emerging Trends[01:02:52] The Future of AI in BusinessHIGHLIGHT QUOTES[00:03:19] "Their job is accurately conveying what's happening out there. Where are we good? Where are we bad?"[00:12:03] "At different stage companies, if the product's not working, I can complain about it in a startup company. The product is not going to work the way everybody wants it to work."[00:13:32] "Early stage companies, the mission for a CRO is more about discovery and asking questions rather than simply closing deals."[00:17:39] "Your biggest problem is somewhere between your CEO and founder, your board, there is stuff that they believe that isn't true."

During this episode of TECHtonic, TSIA's Thomas Lah examines in detail the role AI is playing in transforming competitive analysis for sales teams. He is joined by Jason Smith, CEO and Co-founder of Klue, an AI-powered competitive intelligence platform. Together, they explore how machine learning and large language models (LLMs) are revolutionizing the way sales teams gather, synthesize, and leverage competitive insights. From enhancing battle cards with real-time data to empowering salespeople with actionable deal strategies, the conversation reveals how AI can speed up decision-making, improve win rates, and help companies stay ahead of their competition. Listen in to learn about the tools and tactics that can help your team adapt to the rapidly changing landscape of competitive intelligence, and hear firsthand how AI is set to shape the future of sales strategies.

Advisory CFO, daily emailer, and podcast host Lauren Pearl joined me on Ditching Hourly to unpack the nuances of the pricing framework she uses with her start-up and small business clients. CHAPTERS(00:00) - DH358 Lauren Pearl - The Daily CFO Pricing Framework (00:09) - Lauren Pearl's Background and Role (02:08) - Client Types and Fit (04:18) - The Origin of the Pricing Framework (07:23) - Step-by-Step Pricing Framework (08:01) - Setting the Floor Price (20:47) - Setting the Ceiling Price (38:50) - Understanding Customer Decision-Making (40:15) - The Power of Post-Purchase Feedback (41:27) - Exploring Customer Value Perception (43:51) - Competitive Analysis and Market Expectations (47:40) - Pricing Strategies and Customer Commitment (01:09:55) - Experimentation and Continuous Improvement (01:14:18) - Where to Find Lauren Online LAUREN'S LINKSLauren's LinkedInThe Daily CFO NewsletterThe Growth-Minded CFO Podcast ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Welcome to another episode of the Funky Marketing Podcast! Today, we're diving deep into competitive analysis using SimilarWeb to uncover insights about HR SaaS companies like BambooHR, HiBob, and Personio. You can do it on your own while watching how I do it. Just use this link https://similarweb.partnerlinks.io/funkymarketingpod. Whether you're a marketer, a strategist, or just curious about SaaS growth strategies, this episode is packed with actionable tips. Let's get into it! In this episode, Funky Marketing takes you behind the scenes of competitive analysis for HR SaaS companies, leveraging the power of SimilarWeb. We analyze key players in the HR tech space, including BambooHR, HiBob, and Personio, to explore their positioning, messaging, and marketing strategies. You'll learn how to identify market leaders, uncover gaps, and create demand in competitive industries. This episode is not just about data—it's about using insights to make smarter decisions for your business. Whether you're new to competitive analysis or an experienced marketer, there's something here for everyone. Key Points: Introduction to Competitive Analysis: - Why competitive analysis matters. - Questions to ask before starting. - Overview of tools like SimilarWeb. Analyzing BambooHR, HiBob, and Personio: - Positioning and messaging differences. - Marketing channel breakdown (organic search, paid search, social media). - Traffic and engagement metrics. Insights from the Analysis" - How BambooHR dominates with organic traffic. - HiBob's focus on analytics and modern HR solutions. - Personio's geographic strategy and display advertising efforts. Actionable Takeaways: - Finding market gaps and creating a niche. - Leveraging tools like SimilarWeb for strategic insights. - Building trust with marquee customers to establish credibility. Final Thoughts: - The importance of data-driven decisions. - Planning for success in 2025. Important Links: Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/ Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

Send us a textFree Ultimate SEO Guide https://fireusmarketing.com/the-ultimate-seo-guide/What does it take to stay ahead in the ever-changing world of SEO?In this episode of The Digital Revolution Podcast, Eli is joined by Montserrat Cano, a seasoned international digital strategist, about the crucial role of competitor analysis in SEO. Montserrat shares her journey from Madrid to London, her entry into the digital world, and her transition to SEO. They discuss the essentials of competitor analysis, the tools and techniques to use, and the importance of both online and offline strategies. Montserrat also offers insights into the future of SEO with AI and the importance of continuous market research. Don't miss her valuable advice and real-world examples on staying competitive in the SEO landscape.00:00 Intro00:37 Meet the SEO Expert01:54 Early Life and Career Beginnings05:49 First Steps in Digital Marketing09:57 Transition to SEO12:45 Current Work and Exciting Projects13:52 What is Competitive Analysis?17:50 Tools and Techniques for Competitor Research21:20 Analyzing Competitors' SEO Strategies26:33 Comparing Mobile Experiences27:45 User Experience and SEO31:07 continue here 31:21 Red Flags in Competitive Analysis39:37 How Often Should You Do Competitive Analysis40:23 Future of SEO, Competitive Analysis and AIDon't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us:Fire Us Marketing Instagram LinkedIn YouTube The Digital Revolution Podcast Instagram LinkedIn YouTube Eli Adams Personal LinkedIn TikTok

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Director of Retail Operations, Jordan Ripley. Today, we're excited to welcome two of Acadia's top experts in organic optimization for Google and Amazon. Scott Walldren, Head of SEO with over 15 years of experience, and Julian Galindo, Senior Account Manager, and Amazon organic growth expert, join us to tackle a key industry debate: does Amazon's advertising and SEO strategy follow Google's past playbook? We'll explore where the parallels hold up—and where Amazon is breaking new ground. Stay tuned for actionable insights from two leading voices in the field! Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Jordan, Scott, and Julian discuss: Conversion is the main goal of SEO on Amazon, emphasizing impactful keyword use over keyword stuffing. Google's Evolution: Transition from keyword focus to user-friendly, AI-refined content. Google's AI influences product titles and search result refinements. Amazon's Search and Product Promotion: Integration of richer content like editorial recommendations and badges on product listings that summarize customer feedback. AI streamlines customer journeys on Amazon, offering personalized recommendations but sometimes struggling with specifics. Importance of understanding consumer perspectives and conducting thorough keyword research. Aligning product descriptions with consumer search behavior. Evaluating search results to gauge consumer intent and market positioning. Balancing product features with search trends and refining naming conventions. The perpetual nature of SEO with continuous updates and adjustments. Regular content refresh cycles recommended for trend alignment and strategy effectiveness. AI's role in managing large-scale content updates and optimizing product discovery. Future implications of AI-driven search experiences. Utilizing questionnaires to gather client-specific information for accurate keyword targeting. Shifts in user search patterns requiring ongoing SEO strategy adjustments. Introduction of AI projects like "Rufus," providing personalized recommendations but facing challenges with detailed requests. User-generated reviews significantly impacting AI algorithms and customer trust in product discovery and purchase decisions. Future of E-commerce SEO: Optimizing for both AI-driven discovery and traditional search rankings.

How to Prioritize Your TimeWelcome to Outside the Treatment Room, the podcast that explores the business side of the beauty industry! I'm your host, Connie Holm. Today, we're tackling a topic every business owner faces: prioritizing your tasks. With a long to-do list, it's easy to get overwhelmed, but knowing what's most important can make all the difference.Episode HighlightsUnderstanding the Importance of GoalsEvery task has a purpose. By focusing on clear business goals—whether it's growing your client base, increasing revenue, or planning a sale—you can identify the tasks that truly drive your success. My current priority? Prepping for Black Friday, my spa's biggest sale event of the year!Tools and Techniques for PrioritizationThere are several methods to help prioritize, including:The Eisenhower Matrix: Helps categorize tasks by urgency and importance.Visual Aids: Tools like Notion, sticky notes, or a simple notebook to track and cross off tasks.The “One Thing” Rule: Focus on completing one impactful task at a time to gain momentum.Time Blocking and Task BatchingSetting aside specific time blocks for focused work (like creating content or administrative tasks) and grouping similar tasks together can maximize productivity. For instance, I dedicate time blocks to prepare all social media posts for the week and focus solely on my Black Friday marketing during specific hours.Delegation and OutsourcingDon't be afraid to get help! Delegating tasks that don't require your expertise, such as hiring a virtual assistant or getting help with storage organization, can free up mental space and reduce stress. Outsourcing can be a game-changer for both personal and business tasks.Review and AdaptPriorities shift as new challenges and opportunities arise. At the start or end of each week, take time to review your list, update it based on your current goals, and stay flexible. Adapting ensures you stay on track and keep your stress levels in check.Quote of the Episode"Most of us spend too much time on what is urgent and not enough time on what is important." — Stephen CoveyThank you for tuning into Outside the Treatment Room! I hope today's tips on prioritizing tasks will help you manage your time more effectively. Remember, success comes from focusing on what truly matters.If you enjoyed this episode, please subscribe and share it with others who might benefit. Until next time, keep growing your business, and know that you've got this! Thank you for tuning into this episode of the Outside the Treatment Room podcast! Connect with Us:Instagram: www.instagram.com/rosegoldlearningFacebook: www.facebook.com/rosegoldlearningEmail: info@rosegoldlearning.comIf you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!Stay inspired and keep growing!

How do you accurately determine a property's rental rates in a fluctuating market? Joining Marc and Nathan Jackson of RentFinder.ai to discuss the complexities of property pricing. Witness a hilarious role-playing scenario where Marc transforms into a demanding property owner, putting Nathan's expertise to the test.   You will gain valuable insights into the factors that influence rental rates, including seasonality, market trends, and property-specific nuances. Understand the controversy surrounding algorithmic pricing and its potential impact on the property management industry.   Plus, hear Marc's perspective on the current real estate investment landscape. Don't miss this informative episode packed with practical advice for property managers seeking to optimize their pricing strategies.   To list smarter and lease faster check out RentFinder.ai   Click this link to learn more about Rentvine.   To find out more about Marc's coaching services click here.   Follow this link to spend 2 days with Marc and learn how to run a property management business   Join Marc's new property management Facebook group This podcast is produced by Two Brothers Creative 2024.

Podcast Notes: "Outside the Treatment Room"Episode: Refocusing Business Episode Summary:In this episode, host Connie Holm dives into how estheticians can refocus and realign their service-based businesses for sustainability and long-term success. Connie walks listeners through recognizing when it's time for a reset, streamlining their services, optimizing operations, refreshing their marketing strategies, and resetting their mindset. This is a practical, motivating episode for estheticians feeling overwhelmed or looking to get back on track.Key Points Discussed:1. Understanding When It's Time to Refocus:Red flags like burnout, loss of passion, stagnant revenue, and declining client satisfaction signal that it's time for a business reset.2. Clarifying What You Do and Who You Do It For:Assess your most popular services and re-evaluate your ideal client. Focus on offerings that bring you joy and align with client needs.3. Streamlining Operations for Efficiency:Automate scheduling, manage inventory smarter, delegate tasks, and streamline client communication to free up time for growth.4. Re-Evaluating Your Marketing Strategy:Ensure your branding reflects your core services and is consistent. Consider referral programs and explore new marketing channels for better engagement.5. Resetting Your Mindset and Vision:Reconnect with your mission, practice self-care, and set clear goals to reignite your passion and maintain adaptability in a constantly evolving industry.Actionable Takeaways:Recognize the need to refocus when feeling overwhelmed or stagnant.Simplify service offerings and focus on what works best for you and your clients.Automate and delegate where possible to make your operations smoother.Refresh your marketing to align with your business vision and ideal audience.Take time for personal reflection and self-care to maintain balance and motivation.Closing Thoughts:Refocusing your business is a powerful step toward future growth and sustainability. Start small, and remember, you are not alone on this journey. Subscribe to Outside the Treatment Room for more actionable insights and support. Stay inspired, stay focused, and keep elevating your esthetics business!Connect with Connie:Follow RoseGold Learning on social media and share your thoughts on this episode or reach out for further support in refocusing your business! Thank you for tuning into this episode of the Outside the Treatment Room podcast! Connect with Us:Instagram: www.instagram.com/rosegoldlearningFacebook: www.facebook.com/rosegoldlearningEmail: info@rosegoldlearning.comIf you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!Stay inspired and keep growing!

In this episode of Listen Loudly Podcast, we dive deep into how research can dramatically improve marketing outcomes, even on a tight timeline. From AB testing to rapid feedback loops, our guests, Ron Howard and Jordan Kraft, break down how data-driven insights can help brands fine-tune their messaging and make smarter decisions, faster. Key Takeaways: Learn why research doesn't have to be a colossal or time-consuming effort. Discover how quick, tactical studies can provide invaluable insights for optimizing your ads. Hear real-world examples, including a global crisis study completed in just 5 days. Explore how AI is transforming the speed and depth of marketing research today. Tune in to hear why your next campaign might just depend on pausing for research—and why it's faster and more affordable than you think!   Show Notes: Ron Howard - https://linkedin.com/in/ron-howard-4427ba3/ Jordan Kraft - https://linkedin.com/in/jkraft/   Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram   Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn 

Colin Raja has been deeply immersed in the Amazon industry for nearly a decade. Over the years, he has developed 2 7-figure brands, and now he is focused on helping other brands achieve similar success. His approach is entirely data-driven and recently, he executed a $4 million launch with just one product.Highlight Bullets> Here's a glimpse of what you would learn…. Strategies for launching products on AmazonTransition from traditional product launches to data-driven approachesImportance of keyword optimization in product visibilityBackend optimization and its role in product rankingUnderstanding Amazon's browse nodes and product categorizationAligning product types and item types for better indexingThe significance of General Ledger (GL) matching in Amazon's fee structureContinuous monitoring and optimization of product listingsUtilizing customer reviews and feedback for keyword relevancyEffective pricing strategies and their impact on conversion ratesIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley chats with Colin Raja, a veteran Amazon FBA seller turned consultant. Colin shares his decade-long expertise in launching products on Amazon, emphasizing a shift from traditional methods to a data-driven approach centered on keyword optimization. He discusses the importance of backend optimization, understanding Amazon's browse nodes, and aligning product types for improved visibility and ranking. Colin also provides actionable strategies for optimizing product listings, leveraging PPC data, and continuously monitoring performance to enhance product launches. This episode offers invaluable insights for experienced Amazon sellers aiming to scale their businesses.Here are the 3 action items that Josh identified from this episode:1. Optimize Your PPC Campaigns:   - Action: Regularly review your PPC data to identify high-performing keywords and adjust your strategy to focus on these. Use the insights gained to refine your keyword targeting and improve your product listing's visibility.   - Why: This helps in effectively leveraging the data to drive more targeted traffic and increase conversions.2. Ensure Accurate Product Categorization:   - Action: Verify that your product is listed in the correct category and browse node using Amazon's Browse Tree Guide. Regularly check for any changes in categorization that might affect visibility.   - Why: Proper categorization ensures that your product appears in relevant searches, enhancing its discoverability and ranking.3. Utilize Customer Reviews for Keyword Optimization:   - Action: Monitor customer reviews for frequently mentioned keywords and integrate these into your product listings. Run targeted PPC campaigns using these keywords to boost visibility.   - Why: Engaging with reviews and incorporating relevant keywords can improve your product's search relevance and ranking on Amazon.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazon Seller CentralAmazon Browse Tree GuideProduct Pinion99 DesignsCloudy AIThe Untethered Soul by Michael SingerVine ReviewsSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Colin Raja. Colin is a veteran Amazon FBA seller turned consultant, and today we are going to be talking about all the secrets to la...

Episode Title:Breaking Out of Your Shell: Growing Your Beauty Business as a Shy EntrepreneurHost:Connie HolmPodcast:Outside the Treatment Room "Welcome to today's episode of Outside the Treatment Room, where we talk about the business side of the beauty industry. I'm your host, Connie Holm. If you're a shy entrepreneur and feel like your personality might be holding you back from growing your beauty business, this episode is for you!""Today, we're going to discuss how being shy doesn't have to stop you from building a thriving business. I'll be sharing strategies to help you push through your comfort zone, boost your confidence, and connect with clients in a way that feels genuine to you. I'm more of an extrovert, but I've worked with many introverted business owners, and I want to understand how shyness affects their journey."Segment 1: Embracing Your Shyness as a Strength "Let's start by addressing the idea that being shy is a weakness. It's not. Shy people often have strong listening skills, empathy, and the ability to build deep connections. These qualities can make you a fantastic beauty professional.""Clients value trust, and you don't have to be the most outgoing person to build that. Sincerity, attentiveness, and understanding are enough to earn your clients' trust.""Rather than trying to change your personality, lean into your natural qualities and offer a personalized, caring approach."Segment 2: Overcoming Shyness in Business Situations "Now, while it's important to embrace who you are, there will be situations where stepping out of your comfort zone is necessary for growth. Here are some practical strategies to help you overcome shyness."Practice Makes Progress"Start small by practicing conversations with friends or family. Pick a service and product you're confident talking about, and rehearse your pitch. As you gain experience, your confidence will grow.""Even though I'm more extroverted, I still get nervous at networking events. But stepping out of your comfort zone gets easier with time."Preparation is Key"Preparation can ease your nerves. For consultations or appointments, have a script or key points ready. Knowing what you want to say can help you feel more in control.""Before attending networking events, I prepared a short intro about myself and my business. Though it wasn't easy, it made things much more manageable."Set Goals to Push Boundaries"Set small goals like introducing yourself at a networking event or asking for client reviews. These small victories build confidence."Develop a Signature Service"Having a signature service can help you stand out. Whether it's laser treatments or permanent jewelry, let your work speak for itself. Your expertise will naturally attract clients."Segment 3: Marketing for the Shy Entrepreneur "Marketing can be challenging for shy entrepreneurs, especially when it involves putting yourself out there. But there are ways to market your business that don't require being the face of it."Focus on Visual Marketing"Let your results shine! Post before-and-after photos, share testimonials, or create videos of your treatments. You don't have to be in front of the camera—let your work speak for you."Leverage Online Communities"Join online groups like Facebook communities for beauty professionals. You can engage and offer advice without the pressure of public appearances."Email Marketing & Direct Communication"Email marketing allows you to connect with clients without public interactions. Send updates, offers, and personalized messages directly to their inbox."Quote of the Day "Today's quote is from Amy Schumer: 'So if you're an introvert like me, especially a female introvert, or a person who is expected to give away your energy to everyone else on the reg, I want to encourage you to find time to be alone. Don't be afraid to excuse yourself. Recharge for as long as you need. Lean up against a tree and take a break from the other bears. I'll be there too, but I promise not to bother you.'"Closing Thoughts "To wrap things up, your personality doesn't define your success. Shyness isn't a barrier to running a successful beauty business. With the right strategies, you can build a brand that clients love and trust.""Thank you for tuning into Outside the Treatment Room. If you enjoyed this episode, please subscribe and leave a review. Take your business one step at a time, and remember to embrace your strengths."  Thank you for tuning into this episode of the Outside the Treatment Room podcast! Connect with Us:Instagram: www.instagram.com/rosegoldlearningFacebook: www.facebook.com/rosegoldlearningEmail: info@rosegoldlearning.comIf you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!Stay inspired and keep growing!

Show Notes: Experiencing the Spa World as the ClientPodcast Title: Outside the Treatment RoomEpisode: Experiencing the Spa World as the ClientHost: Connie HolmEpisode OverviewIn today's episode, we take a deep dive into the client's perspective in the spa industry. Host Connie Holm flips the usual discussion on its head by walking through what it's like to sit in the client's chair. From the emotional connections formed during treatments to the often overlooked importance of personalized service, Connie reflects on her recent experiences in local spas and how these insights shape her approach to running a successful spa business.Key Topics Discussed:The Inspiration Behind Today's EpisodeConnie shares her recent experiences as a spa client, including a visit to a local nail bar, and discusses how those experiences made her feel. This sets the stage for a broader conversation about the importance of understanding the client's perspective in the beauty industry.Emotional Connection and Client LoyaltyWhy emotional connections matter more than just technical execution.The role of communication and interaction during a spa treatment.The impact of client connection on repeat business and referrals.Expectations vs. Reality in the Spa ExperienceConnie contrasts her expectations for a quick, impersonal service at a nail bar with what she strives for in her own spa.How businesses like nail bars thrive on efficiency, but lack personal connection—and how this model can lead to high client turnover.Putting Yourself in the Client's ShoesA call for spa owners to step into the client role and evaluate the service process from arrival to departure.How small details in the client journey can be overlooked, but make a huge difference in satisfaction.The Importance of Client FeedbackEncouraging open feedback from clients to catch potential improvements.Why client opinions are key to evolving your spa services and ensuring customer loyalty.Quote of the Week"Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do."— Walt DisneyTakeaways from This Episode:Treat every client interaction as an opportunity to create a lasting emotional connection.Don't be afraid to experience your own spa as a client to gain a fresh perspective.Open your business to feedback to continuously improve the client experience.Remember that spas aren't just about treatments—they're about offering a memorable, uplifting experience that keeps clients coming back.Closing ThoughtsConnie wraps up by encouraging spa owners to live the client experience firsthand to ensure that their business provides the best service possible. By stepping into the client's shoes, you can better understand how your spa operates and find areas for improvement.Subscribe & FollowIf you enjoyed this episode, subscribe to Outside the Treatment Room on your favorite podcast platform, and be sure to leave a review.

Chief Product Officer at Penn Mutual, Ray Caucci, and Director of Product Strategy and Competitive Analysis, Riley Thornburgh join this episode of Life Matters, with host and Advanced Sales VP, Bill Bell.  Together, they discuss the latest in life insurance product innovations at Penn Mutual, the hottest market trends, and so much more!Key Takeaways for Financial Professionals:1. New Product Launch:Learn about the specific enhancements made to new products, with the launch date set for late September.2. Product Philosophy and Evolution at Penn Mutual:Gain insights into Penn Mutual's emphasis on providing simple, transparent products with flexible and competitive features.3. Adjustments to Dividend Scale:Understand the implications of raising the dividend scale and its impact on the internal rates of return.Press play to be entertained, informed, and inspired! Get ready for an episode packed with actionable insights to help you grow a stronger financial practice.Have a question or comment for Bill?  Drop him an email at: LifeMatters@PennMutual.comFollow UsTwitter @pennmutualFacebook @PennMutualInstagram @pennmutualLinkedIn @Penn MutualPresented by Penn Mutualwww.PennMutual.comThis podcast is for informational purposes. Guests' views, comments, and opinions on products, services, or strategies do not necessarily represent the views of or imply endorsement by The Penn Mutual Life Insurance Company or its affiliates. Product availability, benefits and provisions vary by state.  6962505NS_SEP26

In this episode of Listen Loudly, we sit down with Josh, an SEO expert, to dive deep into the often misunderstood world of SEO. We discuss the importance of slowing down and thinking about your search queries, the synergy between SEO and PPC, and how technical SEO elements can make or break your online presence. Discover why SEO is a critical component of marketing that can significantly impact your business's visibility and success. Learn about common SEO mistakes, the role of off-page SEO, and how AI is transforming the search landscape. Josh shares his passion for SEO and offers actionable insights on: Understanding what Google knows about you and your queries How to effectively use PPC data to boost your SEO strategy Common technical SEO pitfalls and how to avoid them The impact of hidden content on your SEO efforts The future of SEO in an AI-driven world Links Josh Loewen The Status Bureau     Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram   Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn 

Send us a Text Message.The pivotal importance of capitalizing on successful content, rather than constantly seeking new creative avenues. It's time to shift gears and focus on amplifying what truly works for your brand. Imagine turning one extraordinary piece of creative into a multitude of powerful hooks, each serving as a catalyst for engagement and conversion.In this episode, Jordan West shares tactical and practical ways to turn one piece of content into ten. Exploring the power of testing on Meta and TikTok, Jordan delves into the concept of creative testing and offers insights on how to effectively double down on successful traction. Unveiling a method to create multiple hook variations using a fascinating tool, Jordan's expert strategies are sure to help ecommerce brands take their marketing to the next level. Listen and learn in this episode!Key takeaways from this episode:The episode discusses the practical ways to turn 1 piece of content into 10 pieces of content, not just for the sake of having more content, but for the purpose of testing.Emphasizes the importance of testing, specifically on Meta and TikTok, to understand what works and what doesn't.Once traction is gained in a specific area, the concept of creating "parent and child" relationships is discussed. This involves doubling down on successful strategies rather than constantly creating new ones.Highlights the use of a special internal tool for competitive analysis and insights, which aids in creating effective content and ads.The 322 method for testing hook variations, headlines, and ad copy to identify what resonates with the audience.Recommends utilizing emotional IDs and seeking a tool called Chi GPT to generate new hooks based on emotional elements for testing and iteration.Recommended Tools/Apps:Foreplay: https://www.foreplay.co/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

In this episode, Michael and Andy Craig from AdHabit talk about how conversion rate affects your ACOS on Amazon. They explain unit session percentage, why listing optimization matters, and how price testing can help. Andy shares tips for small brands to improve their conversion rates and beat the competition. Tune in for simple, actionable advice to boost your sales and lower your ACOS. We'll see you in The PPC Den!

With the 2024 U.S. presidential election on the horizon and U.S. President Joe Biden announcing his exit from the race, the political landscape is heating up. In this episode of The Future of Water, Podcast Host Reese Tisdale speaks with Senior Research Director Greg Goodwin, diving into Bluefield's new white paper, "2024 U.S. Elections: Implications for the Water Industry". At the time of recording this episode, Joe Biden was still the Democratic candidate for president. However, over the weekend, the political landscape shifted. Biden's sudden withdrawal from re-election certainly shakes things up, but for the water and wastewater sectors, a Democratic victory in the White House is expected to maintain the current course at the federal level. While many anticipate Vice President Kamala Harris to step up as the new candidate, the political outlook, as discussed with Greg, remains largely unchanged. The real game-changer, however, looms in a potential Trump win—promising a seismic shift that could echo the transformative policies proposed during his previous term. Reese and Greg unpack how decisions made in the upcoming election can reshape water management in the U.S., addressing critical issues such as aging infrastructure, climate resilience, and water quality. Greg tackles three crucial questions: How will the outcome of the 2024 elections influence regulatory policies in the water sector? What major water-related initiatives are on-the-line in this election? How shifts in economic policies may impact the water industry? If you enjoy listening to The Future of Water Podcast, please tell a friend or colleague, and if you haven't already, please click to follow this podcast wherever you listen. If you'd like to be informed of water market news, trends, perspectives and analysis from Bluefield Research, subscribe to Waterline, our weekly newsletter published each Wednesday. Related Research & Analysis: 2024 U.S. Elections: Implications for the Water Industry Infrastructure Investment and Jobs Act (IIJA): Tracking the Spending, Q1 2024 State of the Market: PFAS Policy Landscape, Forecasts, and Competitive Analysis

Is B2B stump grinding the next big move? HoldCo bros break down all the numbers. With Nikonomics host, Nik Hulewsky---Watch this on YouTube instead here: https://www.youtube.com/@thekoerneroffice?sub_confirmation=1Ask me a question on or off the show here: http://form.typeform.com/to/Eb8KaY0pLearn more about me: http://chrisjkoerner.comLearn about my company: http://cofounders.comFollow me on Twitter here: https://twitter.com/mhp_guyFree weekly business ideas newsletter: https://newsletter.chrisjkoerner.com/Nik's channel: https://tinyurl.com/nikonomicsYT--01:10 Exploring the Tree Trimming Business Model02:07 Challenges and Opportunities in Stump Grinding06:09 Market Research and Initial Testing10:34 Financial Projections and Business Strategy13:25 Potential Marketing and Agency Model17:48 Testing and Cold Calling Strategy19:13 Exploring Market Needs and Strategies20:07 The Importance of Statistical Significance23:29 Case Study: Laundromat Business Success27:14 Identifying Business Opportunities30:16 Competitive Analysis for Business Expansion32:47 Leveraging Data for Strategic Growth39:54 Collaborating with Commercial Real Estate

In today's episode, I'm going to talk through some of the strategies we recommend and use on our team for competitive analysis and for generating ideas and inspiration from what's happening on the internet.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/creative-competitive-analysis/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Welcome back to this dedicated series on the acquisition, set-up, and launch of our brand new Hocking Hills vacation rental project. In this episode, we update listeners on the actions we've taken since signing the deal, hard decisions we've already made, and what's coming up next.Golden nuggets include how Sarah has leveraged artificial intelligence to create temporary branding for the property, early thoughts on how we might utilize existing structures (or not), and which critically important tasks we've already elected to outsource – two jobs you'll be very surprised to see we've offloaded.Even before breaking ground, ideas are flying and challenges have mounted. That's why it's great to be supported by a team of like-minded experts – as we are – and why we've decided to share each and every step along the way with you, our amazing audience.(00:01:41) #STRShareSunday: @richhollowretreat(00:03:32) Recapping Our New Hocking Hills Cabin Project(00:08:53) Now What? Getting Started with Reporting & Planning(00:15:54) Planning the Plot: Surveying Existing Buildings & Utilities (00:22:12) Important Steps We've Already Outsourced & WhyResources:• Click here for full show notes• #STRShareSunday: @richhollowretreat• Video: How to Design Your First Airbnb - Essentials• Airbnb Essentials Checklist: hostchecklist.comThanks for Visiting is produced by Crate Media.Mentioned in this episode:Minoan | Visit MinoanExperience.com and tell them TFV sent you!Hostfully | Go to https://www.hostfully.com/influencers/thanks-for-visiting/ and use TFV100 to get $100 off your subscription.Host Checklist | Grab our Airbnb Essentials Checklist and make stocking your Airbnb a breeze – we've got all your hosting needs covered!IMN | Go to events.imn.org/strsummer and use code: TFV for an exclusive 10% off your new registration.

In this episode, Fiona discusses the powerful tool of a competitive matrix to help business owners. Learn how to use this framework to compare your business against competitors. Tune in!You'll Learn How To:Introduction to the competitive matrix and its importanceDifference between positioning and competitionAttributes that influence customer loyalty in a bakery exampleStep-by-step guide to creating and using a competitive matrixAssigning weight to different attributes and calculating scoresApplication of the competitive matrixImportance of understanding competitorsLeveraging competitive analysisGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist

Welcome to a new episode of the 1SEO Podcast, where we dive deep into the complexities of Google Ads and uncover potential pitfalls that could be hindering your success. In this episode, we explore three critical areas that every marketer needs to scrutinize to boost their Google Ads ROI.

Dive into the world of digital entrepreneurship with Jeff Dwoskin, founder of Stampede Social, on our latest episode of "Invest In Yourself: the Digital Entrepreneur Podcast." Host Phil Better explores Jeff's revolutionary approach to enhancing online engagement through innovative tools that capture and analyze social media interactions. Discover how Jeff's journey began in the late 1990s and evolved to create cutting-edge technology that sets Stampede Social apart from the competition. Learn about their unique URL tracking, advanced AI packages, and tailor-made campaigns that are transforming how creators interact with their audience on platforms like Instagram and Twitter. In this episode, Jeff shares valuable insights on leveraging user comments for content creation and offers a special 50% discount promo code exclusively for our listeners. Whether you're a podcaster, influencer, or aspiring digital mogul, you'll find actionable tips on boosting your digital presence and sustaining engagement. Phil expresses his admiration for Stampede Social's capabilities, particularly in comparison to other market tools, emphasizing the system's effectiveness in maintaining long-term audience engagement. Don't miss out on learning how confidence and self-belief can propel you to digital success. Tune in for an enlightening conversation full of pro tips, laughs about never retiring, and an insider's peek into the future of digital entrepreneurship with Jeff Dwoskin on "Invest In Yourself: the Digital Entrepreneur Podcast."

Explore the basics of competitive analysis in this easy guide. Learn from Regina Bellows, Executive Director of StarterPPC, on how to understand and succeed in a competitive environment. Watch this video now.Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit www.starterppc.com for more information. This video is from StarterPPC's YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:The ROAS Shrink Is REAL: • The ROAS Shrink Is REAL 13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses: • 13% Profit Increase In The Off-Season... Effective Conversion Goal Settings: Make The Algorithm Work For You: • Effective Conversion Goal Settings: M... 0:00 The Basics of Competitive Analysis4:20 Analyzing your competitor's product images6:45 Exploring the Google Ads Transparency Center for competitive analysis8:05 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!11:53 Importance of assessing and adjusting headlines in ads16:59 Keyword researchNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

Welcome to the EcomOps Podcast, where we delve into the strategies that make e-commerce empires. In this episode, we explore the inspiring journey of Kusha Karvandi, an Inc 500 entrepreneur who has successfully launched and exited multiple seven and eight-figure Amazon businesses. Join us as Kusha shares insights from over a decade of experience in scaling brands and introduces Kazam, his AI-based SaaS tool designed to transform Amazon advertising campaigns.

In this episode, we discuss how to take the guesswork out of pricing and how new AI pricing technologies can streamline your revenue growth. Our featured guest on the show is Simeon Lukov, founder and CEO of dynamicpricing.aiTopics discussed in this episode:How AI technology revolutionized the process of pricing optimization for businessesWhat are the key benefits of incorporating AI into pricing strategiesHow can AI technology help overcome critical errors of merchants' pricing strategiesWhat roles AI plays in optimizing pricing based on stock levelsLinks & ResourcesWebsite: https://dynamicpricing.ai/Shopify App Store: https://apps.shopify.com/dynamicpricing-aiLinkedIn: https://www.linkedin.com/company/dynamic-pricing-ltd/LinkedIn: https://www.linkedin.com/in/simeonlukov/Instagram: https://www.instagram.com/simeon.lukov/Get access to more free resources by visiting the podcast episode page att.ly/PBaDmSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsCustom Shopify Store AuditDiscover valuable insights to boost conversions and optimize your store for maximum impact. Learn more: https://www.clauslauter.com/audit/Our Newsletter Join over 6,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue. Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

Unlock the transformative secrets behind building a multi-million dollar business as we chat with Alan Annis, a successful entrepreneur who has founded and co-founded eight thriving companies, one of which made $40 million in just seven months! His journey from being a regular worker to a top boss, is packed with insights on leveraging mentorship, passion, and an unstoppable belief system. Alan shares his experiences, from shaping powerful connections through Big Brothers Big Sisters of America to penning books that celebrate the art of mentoring. Alan exposes the impact that reading 50 books a year has on personal and professional development, shaping a mindset that dares to dream beyond conventional limits. We  navigate the importance of developing a belief system rock-solid enough to support the weight of your wildest ambitions. It's not just about setting goals—it's about stretching them to the point where 'impossible' starts to look a lot like 'inevitable.'We discuss the importance of industry knowledge and tactical networking and we'll learn from Alan's experience as a long-distance runner about the importance of discipline. This episode is more than just a conversation—it's a masterclass in endurance, guaranteeing that you'll walk away with a new playbook for your own path to peak performance and success.In this Profitable Cleaner Podcast, you will learn:Specific steps for transitioning from corporate to entrepreneurship.The impact of mentorship and embracing a lifestyle of continuous learning.Insights into the detailed process of creating a belief system that supports ambitious goals.The importance of understanding industry-specific financial metrics and competitive dynamics for scaling a business.We highly recommend that you connect with Alan Annis on LinkedIn:Connect with Alan Annis on LinkedIn HereCheck out our next Cleaning Prophet$ event where you will get the tools, strategies, and community to scale your Cleaning Business:Check Here the Cleaning Prophet$ EventIf you're in commercial cleaning and want to increase your sales, become part of our community today and get the best cleaning sales content and data in the industry. Join Our Private Profitable Cleaner FB GroupFind the appropriate tools, services, and resources for your Facility Maintenance Company by exploring our sponsor companies.Usource.com Cleaningprophets.comAlexmelgar.com If you enjoyed this podcast, you can help us out immensely by sharing it with a colleague and giving us a rating. We appreciate you!!

Maximize your Amazon sales with expert tips! Dive into our comprehensive video where John Aspinall analyze Henry's push-up board and share key strategies for product optimization, effective branding, and SEO enhancement. Learn how to stand out in a competitive market and drive your sales up. #AmazonSales #ProductOptimization #BrandBuilding #SEO #EcommerceSuccess #PushUpBoard→ Get a free professional video where we analyze your ASIN: ↳ https://myamazonguy.com/asin-review/Timestamps:00:00 - Introduction to Henry's Sales Query00:09 - Analysis of Product: Push-up Board00:21 - Detailing Product Features and Usage00:37 - Marketing and Branding Tips00:57 - Discussing the Importance of a Brand Store01:10 - Enhancing Product Listings and Customer Satisfaction01:45 - The Significance of A+ Content and Brand Story02:00 - Competitive Analysis in the Market02:17 - The Need for Crawlable Text and SEO Optimization02:46 - Keyword Optimization for Better Ranking03:20 - Final Tips and Summary→ Save 20% on your first 6 months of Helium 10!↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id→ Already have Helium 10?↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: hhttps://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Alex and Brian talk through how Anduril's playbook for disrupting the ultimate legacy industry, how Truff Sauce grew from starting as a theme page and reverse engineering your competitors' funnels.If you enjoyed the show, consider checking out our sponsors below - it's the best way to support the podcast.SPONSORED BY:Marketing Examined - Make smarter marketing moves with Alex's playbooks - in your inbox, 3 times a week. Subscribe below: https://bit.ly/marketingexaminednewsletter--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------CHAPTERS:00:00 - Intro & Venice Meetup in February.02:58 - Anduril made a hype video for a drone, and it's incredible.09:00 - Why founder-facing companies are king.11:19 - How Taboo Companies win when paid ads aren't an option.19:26 - The Halo Effect of Creating your own efficient content.20:39 - The Secret Sauce behind Truff.24:46 - The numbers behind the Sauce.28:04 - How Truff seeds influencers.37:01 - How to Spy on your Competitors when launching a brand.42:39 - Alex & Brian's go-to tools for competitive analysis.44:24 - Brian's Competitive Analysis playbook.

Serge Kuznetsov is the co-founder of Inxy.io, launched over 53 products, and raised $7,500,000. He is on a mission to help founders and businesses leverage the power of AI and crypto to increase efficiency, innovation, and growth.Mark and Serge discuss the potential of AI prompt engineering. They explore how AI can be leveraged for content generation, market analysis, and business strategies, providing valuable insights for entrepreneurs. Serge Kuznetsov also shares the concept of "mega prompts" and practical applications of AI in business planning, competitor research, and product management, emphasizing the need for validation from reputable sources and staying competitive in the future.Takeaways:Use AI for Market Analysis and SWOT Analysis.Leverage ChatGPT and “mega prompts”.Validate information from reputable sources. Connect with Serge KuznetsovWebsite: www.inxy.ioMega Prompt Guide: www.growwithserge.gumroad.com/l/rgkaoConnect with Mark SavantInstagram: www.instagram.com/marksavantmediaLinkedIn: www.linkedin.com/in/mark-savant-ba777145Timestamps:00:00 Discuss using AI for business growth and ideation.04:43 Chargepty is recommended for market research analysis.06:55 Describe mega prompts, a lengthy series of questions.11:42 Importance of understanding market factors for businesses.14:09 Cryptocurrencies offer more transparency than traditional currencies.17:10 Agree on AI, but easier in 2 years.22:10 Utilize ChargeGPT for growth strategy development opportunities24:24 Identify and analyze competitors, including indirect ones.28:02 Iterate and improve pitch deck, not sufficient.30:56 Developed product strategy, analyzed market, and advertised.34:33 Implementing AI in sales process to save time.37:35 Link for mega prompts and critical thinking.

Your brand identity is your unique claim of distinction. Therefore, you and your entire team must have clarity on how you want to present it to your target market for it to be truly meaningful and impactful. Eric Anderton chats with Tim Leon, President of Geile/Leon Marketing Communications, about the many things to consider when establishing and maintaining a consistent brand identity. Tim explains how to effectively communicate brand positioning and promise to both clients and employees, making it relevant and relatable. He talks about holding branding sessions to constantly improve your messaging and sales strategies. Tim also tackles the nine triggering events that signal a need for a complete rebranding to avoid getting left behind by your competitors.  

In this episode, Bluefield water experts discuss key themes in industrial water from this past quarter. Podcast Host Reese Tisdale, sits down with Bluefield Senior Analyst Amber Walsh, to discuss their findings. 3 major takeaways below: There has been a recent rise of public private partnerships for water projects and industrial companies partnering with water utilities. Opportunities for mobile water treatment are increasing. As businesses seek to insulate themselves from water-related risks, containerized water treatment systems stand to benefit. The impact of PFAS on the industry is growing, posing concerns for industrial facilities regarding liability. If you enjoy listening to The Future of Water Podcast, please tell a friend or colleague, and if you haven't already, please click to follow this podcast wherever you listen. If you'd like to be informed of water market news, trends, perspectives and analysis from Bluefield Research, subscribe to Waterline, our weekly newsletter published each Wednesday. Related Research & Analysis: Industrial Water: Key Trends, Deals, and Policy in Water Management, Q4 2023 Nijhuis Saur Expands European Industrial Mobile Water Treatment via M&A State of the Market: PFAS Policy Landscape, Forecasts, and Competitive Analysis

In this episode, I welcome back to the podcast  Sophie Abrahamsson, President of Americas @ Bambuser.  With Sophie is Julian Guevara, Senior Vice President of Direct to Consumer with What Goes Around Comes Around.  I had the opportunity to visit Julian's store in SoHo recently and was super impressed by the business, their live-streaming studio and the team behind this innovative retailer.  One quick note: I had a mic gremlin early in the interview with Shopie's mic, but I resolved it quickly for the majority of our time together. Let's listen in now!Thanks to Stream Commerce for their support in making this episode happen. About SophieEducation: Bachelors Degree in Media & Communications from Università degli Studi di Firenze.Experience:  +10yr of international experience from e-commerce and marketing within retail. Marketing manager for LUISAVIAROMA, Head of Digital for & Other Stories and various business development positions at H&M group. About KentI help innovative digital companies tell their story and build relationships with prospective and established clients and partners. I've spent the last twenty years providing market analysis, research & thought leadership, market development and consulting services within the ecommerce technology and digital marketing community.Current focus: Globalization via cross-border ecommerce, marketplaces and international retail expansion. Co-founded the Global eCommerce Leaders Forum to foster community among and provide education to digital professionals with international growth objectives.My 20+ years of experience in the digital commerce and marketing industry and strong personal connections have provided me with opportunities to stay ahead of the curve and explore "what's next" for my clients and our audiences.My research, content marketing & thought leadership skills coupled with my strong client interface skills allow me to define & execute next-generation marketing and commerce strategies & improve business performance. Specialties/Skills: Market Research, Communications, Strategy, Planning, Best Practices, Trend, Data and Competitive Analysis, Public Speaking, Writing and ExpressionAbout JimJim Okamura is Partner with McMillan Doolittle - The Retail Experts. Jim has more than 25 years of consulting experience focused on the retail industry, including 20+ years in digital transformation strategies for retailers, brands and retail-related companies. Specializations include cross-border & global ecommerce and organization design for digital transformations. Through our global alliance, Ebeltoft Group, we have deep retail expertise in more than 20 countries.Clients include Wahl Clipper, Gap, adidas, Hunter Fan, Bassett Furniture, Giant Eagle, Federated Coop, Harley-Davidson, Baccarat, DSW, Tractor Supply Co., MasterCard, Verizon Wireless, Neiman Marcus, Navy Exchange, Lands' End, Microsoft, The Body Shop International, L Brands, Timberland, Media Markt, Lowe's Companies, Pep Boys, Crate and Barrel, Loyalty One, VISA, and Cadillac Fairview.Jim is a Co-founder of the Global E-Commerce Leaders Forum, a community and conference series focused on global and cross-border ecommerce. Digital Retail Globalization, such as riding China's ecommerce growth wave, is important for brands, retailers and distribution partners of all sizes.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus  Global eCommerce Leaders podcast, and The Food Professor  with Dr. Sylvain Charlebois.    You can learn more about Michael   here  or on     LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel!

Greetings and welcome to Season Three of the Global eCommerce Leaders #podcast, picking up from the New York edition of the Global eCommerce Leaders Forum, where I met and chatted with some of the most interesting global commerce leaders in the world live in person in the Stream Commerce podcast studio, gathered as part of the thriving GELF community.This season is brought to you by Stream Commerce, a full-service consultancy that ideates, strategizes, and executes growth marketing solutions for our clients. They partner with people and brands they believe in to create websites that are deeply committed to the user experience and drive omnichannel digital transformation. As the world changes, they listen, and they deliver world-class e-commerce websites on Shopify Plus.In this episode kicking us off for our third season, GELF co-founders Kent Allen and Jim Okamura take us through what they heard on the stage and in the hallways of GELF NYC 2023 and get us ready for GELF LA, February 22, 2024.  About KentI help innovative digital companies tell their story and build relationships with prospective and established clients and partners. I've spent the last twenty years providing market analysis, research & thought leadership, market development and consulting services within the ecommerce technology and digital marketing community.Current focus: Globalization via cross-border ecommerce, marketplaces and international retail expansion. Co-founded the Global eCommerce Leaders Forum to foster community among and provide education to digital professionals with international growth objectives.My 20+ years of experience in the digital commerce and marketing industry and strong personal connections have provided me with opportunities to stay ahead of the curve and explore "what's next" for my clients and our audiences.My research, content marketing & thought leadership skills coupled with my strong client interface skills allow me to define & execute next-generation marketing and commerce strategies & improve business performance. Specialties/Skills: Market Research, Communications, Strategy, Planning, Best Practices, Trend, Data and Competitive Analysis, Public Speaking, Writing and ExpressionAbout JimJim Okamura is Partner with McMillan Doolittle - The Retail Experts. Jim has more than 25 years of consulting experience focused on the retail industry, including 20+ years in digital transformation strategies for retailers, brands and retail-related companies. Specializations include cross-border & global ecommerce and organization design for digital transformations. Through our global alliance, Ebeltoft Group, we have deep retail expertise in more than 20 countries.Clients include Wahl Clipper, Gap, adidas, Hunter Fan, Bassett Furniture, Giant Eagle, Federated Coop, Harley-Davidson, Baccarat, DSW, Tractor Supply Co., MasterCard, Verizon Wireless, Neiman Marcus, Navy Exchange, Lands' End, Microsoft, The Body Shop International, L Brands, Timberland, Media Markt, Lowe's Companies, Pep Boys, Crate and Barrel, Loyalty One, VISA, and Cadillac Fairview.Jim is a Co-founder of the Global E-Commerce Leaders Forum, a community and conference series focused on global and cross-border ecommerce. Digital Retail Globalization, such as riding China's ecommerce growth wave, is important for brands, retailers and distribution partners of all sizes.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus  Global eCommerce Leaders podcast, and The Food Professor  with Dr. Sylvain Charlebois.    You can learn more about Michael   here  or on     LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel!

In this Marketing Over Coffee: Learn About The 5P Framework, User Stories, Competitive Analysis, and More! Direct Link to File Brought to you by our sponsors: LinkedIn and Bloomreach What is the 5P Framework? How to do Requirements Management Adding in User Stories 8:00 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a […] The post Katie Robbert on Marketing Strategy appeared first on Marketing Over Coffee Marketing Podcast.

✅ Like what you saw, but don't have time to implement? Hire us at https://www.strategysprints.com I am Simon Severino, expert on how to supercharge sales. As a shrink-turned-CEO, I had to learn the importance of working on the business more than in it. Now, I help business owners overcome sales obstacles and reclaim 12 hours per week through the Strategy Sprints™ Method. Author of “Strategy Sprints”, I teach Certified Strategy Sprints™ Coaches how to supercharge sales. Member of the Silicon Valley Blockchain Society, TEDx speaker, Forbes contributor, investor. When I am not supercharging sales, you'll find me swimming, mountainbiking, running and tricking my 3 kids into outdoor activities so they can't escape my annoying shrinky questions.

Grace & Marissa discuss the TOP questions you should be asking when it comes to analyzing your competitors! DM us @behindbridal or email us at hello@behindbridal.com to let us know your thoughts on this episode!Want more? We get it..... head to ✨behindbridal.com & goodconsultingcollective,com ✨ to dive into our no b.s. business consulting approach. We promise, you'll love it!Don't forget to leave us a ⭐️⭐️⭐️⭐️⭐️ review anywhere you listen! It helps us out & keeps this podcast FREE!Business Coach // Business Podcast // Female Entrepreneur Podcast // Creative Business Coach // Creative Consultant // Sales Management // Business Operations & Management // Brand Strategy & Marketing Management // Social Media Management // Content Creation // & more. Hosted on Acast. See acast.com/privacy for more information.

What does it take to turn challenges into opportunities and achieve success in both money and mindset? In this episode of Live Life Rich, I talk about three steps to set the tone for a great day and the eight simple ways you need to do a competitive analysis. Remember, as Albert Einstein said, "In the middle of difficulty lies opportunity," so join me as we navigate our way to success through mindset and competitive analysis and uncover the opportunities within our challenges. In this episode, you will hear: Preparing for Economic Winter Identifying Opportunities and Threats in Business Conducting Competitive Analysis Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: https://marissanehlsen.com  Facebook: https://www.facebook.com/marissa.nehlsen Instagram: https://www.instagram.com/marissanehlsen/ Standard of Living Budget Worksheet: https://marissanehlsen.com/standard/ Bulletproof Your Business: https://marissanehlsen.com/bulletproofyourbusiness/ Get my “15 Ways to Create Cash in Your Business” download: https://15stepstofreedom.com Join the Live Life Rich Community Facebook group: https://www.facebook.com/groups/liveliferich/ *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

If there's one thing dental practice owners have, it's tenacity for their practice to succeed. And knowing where your averages lie compared to your neighbor down the street is imperative for growth and goal-setting. That's why today's episode goes inside our most comprehensive report of the year, which looks at average overhead, collections, staff salaries, and more for 7 dental specialties of various sizes. Follow along by downloading the new How Does Your Practice Compare? Report, at cainwatters.com/hdypc.   LINKS: How Does Your Practice Compare? Report cainwatters.com Submit a Question Facebook | YouTube

LifeBlood: We talked about knowing your numbers, the necessity of understanding your break even number, balancing the emotional and logical parts of entrepreneurship, and accepting ownership of everything, with Nate Jenson, Certified Management Accountant, Certified in Strategy and Competitive Analysis, and Masters in Forensic Accounting. Listen to learn why offloading is very different from delegating! You can learn more about Nate about at ZeroToCFO.com and LinkedIn. Thanks, as always for listening! If you got some value and enjoyed the show, please leave us a review here: ​​https://ratethispodcast.com/lifebloodpodcast You can learn more about us at LifeBlood.Live, Twitter, LinkedIn, Instagram, YouTube and Facebook or you'd like to be a guest on the show, contact us at contact@LifeBlood.Live.  Stay up to date by getting our monthly updates. Want to say “Thanks!” You can buy us a cup of coffee. https://www.buymeacoffee.com/lifeblood