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Embracing advertising for business growth is crucial in today's digital age, however for most business owners the ever changing landscape of digital ads is too overwhelming. In this episode, Mari-Liis Vaher from Powerful Marketers interviews Janet E Johnson to discuss the challenges and frustrations of running digital ads and how to make advertising money count. Together, they explore strategies to avoid common pitfalls and achieve measurable results in marketing efforts. Tune in to learn how to navigate the world of digital ads and maximize your advertising ROI. Janet E Johnson is an ad agency owner, coach, worldwide speaker and podcaster that specializes in helping business owners get a return on their investment. She has generated millions of dollars for clients with their Online Sales Funnels, Facebook, Instagram and TikTok advertising. Quotes: “What I found was that the return on investment was much more difficult to get with doing just posting compared to doing ads. Because with ads, you can learn from the data and the analytics and you can shift and scale it up to really know and make that profit." (00:02:59) "AI and the algorithms got so smart lately that the possibility of using a broader audience and letting the ads do the work for you can happen as well.” (00:04:57) “So if you have the goal of a conversion or a purchase even, then they're more likely to find people that would actually convert or buy.” (00:07:06) “Well, I mean, the ads will work from the get go. I mean, they're going to work, but they could be really expensive.” (00:09:33) “The more budget you have, obviously, the faster you get the data." (00:09:50) “As for budget, it does depend on the size of the company. For TikTok ads, for instance, and even with Facebook, I recommend no less than $20 a day. But it really should be more like the recommended to start, I typically say we want to start between $30 and $50 a day.” (00:14:38) “What I will say is, if you really want a business that is going to be consistent and scale, even to the level that you want, you really, really, really should embrace advertising, the ads, because you can learn from the data, you can learn along the way, it's the only thing that really provides consistency compared to the organic side of the social media.” (00:20:33) Timestamps: [00:04:19] Target audience expansion [00:07:18] Testing is crucial for successful advertising [00:10:59] Dynamic ads vs normal ads [00:13:21] Timeframe for seeing ad results [00:20:12] Embrace advertising for consistent growth Links: Connect with Janet E Johnson: Website: https://www.janetejohnson.com/ LinkedIn: https://www.linkedin.com/in/janetejohnson/ Instagram: https://www.instagram.com/janetejohnson/ Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8
Ever wondered how AI can revolutionize your business strategy? Dive into this fascinating episode where Janet E. Johnson, an Ad Agency Owner, Coach, Worldwide Speaker, and Podcaster, unveils her rapid success with an AI-boosted sales funnel. In just a week and a half, she crafted a course that generated over $10,000 in its first month! Uncover the game-changing potential of AI in course creation, email campaigns, and sales strategies and the importance of taking 'imperfect action'. Tune in and get a glimpse of the future of business! [00:00 - 11:33] Unlock Your Business Growth Potential with AI Janet E. Johnson has been in the online business since 1998 and is an expert in lead generation with social media AI is here to stay and can be used as a tool to enhance current marketing strategies Janet advises using AI as a tool that complements human strategies, not replaces them The three categories discussed are organic, paid, and sales funnel Janet provides insight on utilizing ChatGPT for content creation [11:34 - 19:27] Blending Organic Strategies with AI: The Human Touch in Digital Marketing Janet emphasizes the significance of organic social media strategies, focusing on platforms like Instagram, Facebook, and TikTok Reverse engineering is a highlighted method for effective ad planning, ensuring each step is designed with the end goal in mind ChatGPT proves to be a valuable tool in content creation and strategy formulation but requires the user's personal touch and awareness of real-time trends The importance of a well-structured sales funnel is discussed, with a reminder to always keep the personal brand voice in focus when using AI-generated content [19:28 - 25:45] Mastering Sales Funnels with AI Janet delved into sales funnels and their components, like landing pages and email campaigns Drawing from personal experience, Janet championed AI in course development and promoted the 'imperfect action' approach Janet's online resources were highlighted, emphasizing swift action in business Janet offers special AI-centric training on 'AIwithJanet.com,' providing valuable insights and a complimentary resource for enthusiasts to grab Connect with Janet! You can find her on LinkedIn, Instagram, and Facebook Listen into Janet's Masterclass at http://AIwithjanet.com AND connect further with Janet about ALL things Facebook and TikTok Ads at http://janetejohnson.com Quotes: "It just makes everything go faster, which in turn is going to make you money faster." - Janet E. Johnson "Just do it and take imperfect action." - Janet E. Johnson If you're feeling disconnected and looking for a place to plug in – we would LOVE to connect with YOU and have you as a guest at our VIRTUAL Gathering! We meet each week to network, collaborate, encourage each other, and discuss strategies to grow our businesses. Just go to https://keepingitpersonal.com/vipguest to pick your date and get registered!
Today on the show, Strategy + Action = Catapulting Your Growth with Expert Advertising In this episode of Strategy + Action, host Jason Croft welcomes Janet E Johnson, an expert in online advertising, specifically Facebook, Instagram, and TikTok ads. Together, they dive into the world of digital advertising and explore what it takes to create successful ad campaigns. Janet and her team are constantly working with clients to create and test new ad strategies, and she shares her insights on what it takes to define audiences and optimize for success. They also discuss the importance of testing and data analysis to make informed decisions on what's working and what's not. Janet outlines exactly who would benefit most from her services, as well as the important factors to consider before diving into running ads. For those who are ready to take their business to the next level, Janet and her team offer a shortcut to growth by adding fuel to the influx of leads and conversations. Tune in to this episode of Strategy + Action to learn from an incredible expert on how to maximize your online advertising efforts and take your business to new heights.
The Buzz 1: “#Hashtags aren't as cool as they once were…A Next Web study found that more than half of consumers don't search for hashtags or use hashtags on their own content.… Spammers and bots are targeting popular hashtags at high rates, even if the hashtag isn't relevant to the content. This adds “noise” to the social sphere.” (sellerschoice.digital) The Buzz 2: “It's been 13 years since the founding of the hashtag and marketers are now questioning if hashtags are still relevant…When we asked our community on our Instagram about hashtags, 66% said they're a key part of their social strategies but 34% said they're “over them.” (sproutsocial.com) The Buzz 3: “Everyone's like sheep on social media; like, one person starts making noise, and everyone's like, ‘Hey, yeah!' and then you got a whole bunch of people making noise at you.” (Earl Sweatshirt, American rapper, songwriter, record producer) We'll ask Mike Grehan, Crispin Sheridan, Isabella Wang and Janet E. Johnson for their take on The Future of Social Media Noise: Time to Banish Hashtags?
The Buzz 1: “#Hashtags aren't as cool as they once were…A Next Web study found that more than half of consumers don't search for hashtags or use hashtags on their own content.… Spammers and bots are targeting popular hashtags at high rates, even if the hashtag isn't relevant to the content. This adds “noise” to the social sphere.” (sellerschoice.digital) The Buzz 2: “It's been 13 years since the founding of the hashtag and marketers are now questioning if hashtags are still relevant…When we asked our community on our Instagram about hashtags, 66% said they're a key part of their social strategies but 34% said they're “over them.” (sproutsocial.com) The Buzz 3: “Everyone's like sheep on social media; like, one person starts making noise, and everyone's like, ‘Hey, yeah!' and then you got a whole bunch of people making noise at you.” (Earl Sweatshirt, American rapper, songwriter, record producer) We'll ask Mike Grehan, Crispin Sheridan, Isabella Wang and Janet E. Johnson for their take on The Future of Social Media Noise: Time to Banish Hashtags?
The Buzz 1: “#Hashtags aren't as cool as they once were…A Next Web study found that more than half of consumers don't search for hashtags or use hashtags on their own content.… Spammers and bots are targeting popular hashtags at high rates, even if the hashtag isn't relevant to the content. This adds “noise” to the social sphere.” (sellerschoice.digital) The Buzz 2: “It's been 13 years since the founding of the hashtag and marketers are now questioning if hashtags are still relevant…When we asked our community on our Instagram about hashtags, 66% said they're a key part of their social strategies but 34% said they're “over them.” (sproutsocial.com) The Buzz 3: “Everyone's like sheep on social media; like, one person starts making noise, and everyone's like, ‘Hey, yeah!' and then you got a whole bunch of people making noise at you.” (Earl Sweatshirt, American rapper, songwriter, record producer) We'll ask Mike Grehan, Crispin Sheridan, Isabella Wang and Janet E. Johnson for their take on The Future of Social Media Noise: Time to Banish Hashtags?
Janet E Johnson is a worldwide speaker, trainer and agency owner that has generated millions of dollars for clients using online marketing. She started all the way back in 1998 with selling on ebay while running a daycare in her basement. From there, she shifted to blogging, SEO and social media marketing. In 2007 she transitioned her business to focus on mainly social media. Then, even that area became too big, so for the last 7 years she has been specializing in lead generation with Facebook and Instagram advertising. Website: www.JanetEJohnson.com
Sit back and learn awesome Facebook And Instagram Marketing With Janet E. Johnson. Janet runs a marketing agency and is a worldwide speaker with a specialty in Facebook and Instagram marketing and advertising. She has more than 20 years of experience and millions of dollars earned for clients and her own business using online marketing strategies. Her career started on the internet selling on eBay in 1998. Janet is also the host of a popular marketing podcast, Business Growth Time. In her career, Janet has worked with large brands, as well as local businesses and entrepreneurs. She has been featured on National Institute of Social Media, Social Media Today, Social Media Pros, Social Media Strategies Summit, World Youth Forum, Entrepreneur, and a number of other top internet marketing publications. Janet's Website https://www.janetejohnson.com/ James Wedmore https://www.jameswedmoretraining.com/ --- Send in a voice message: https://anchor.fm/chilejam/message
It's impossible to be a business owner in today's market place and now notice the importance of social media. It's everywhere. But, social media marketing can feel so... confusing. Janet E Johnson is a professional in the Facebook advertising field and she's here to to help. The truth is, Facebook Ads can have leverage for any business- you just need to know what you're doing. Janet is here to give you some tips. In today's we talk about Instagram, Facebook, the evolution of networking, custom audiences, warming up leads, balancing business networking with social media, budgeting, using video to develop relationships, giving back to the community, consistency, list building, and so much more.
Janet E. Johnson has more than 20 years of experience and millions of dollars earned for clients and her own business using online marketing strategies. Her career started on the internet selling on eBay in 1998. She runs a social media agency and training company. She specializes in Facebook and Instagram marketing and social media content. She is also the host of a popular marketing podcast, Business Growth Time. In her career, Janet has worked with large brands, as well as local business and entrepreneurs. She has been featured on National Institute of Social Media, Social Media Today, Social Media Pros, Social Media Strategies Summit, World Youth Forum, Entrepreneur, and a number of other top internet marketing publications. Links: www.JanetEJohnson.com www.BusinessGrowthTime.com https://www.facebook.com/thejanetejohnson/ https://www.linkedin.com/in/janetejohnson/
Janet E. Johnson has more than 20 years of experience and millions of dollars earned for clients and her own business using online marketing strategies. Her career started on the internet selling on eBay in 1998. She runs a social media agency and training company. She specializes in Facebook and Instagram marketing and social media content. She is also the host of a popular marketing podcast, Business Growth Time. In her career, Janet has worked with large brands, as well as local business and entrepreneurs. She has been featured on National Institute of Social Media, Social Media Today, Social Media Pros, Social Media Strategies Summit, World Youth Forum, Entrepreneur, and a number of other top internet marketing publications. Links: www.JanetEJohnson.com www.BusinessGrowthTime.com https://www.facebook.com/thejanetejohnson/ https://www.linkedin.com/in/janetejohnson/
Janet E. Johnson has more than 20 years of experience and millions of dollars earned for clients and her own business using online marketing strategies. Her career started on the internet selling on eBay in 1998. She runs a social media agency and training company. She specializes in Facebook and Instagram marketing and social media content. She is also the host of a popular marketing podcast, Business Growth Time. In her career, Janet has worked with large brands, as well as local business and entrepreneurs. She has been featured on National Institute of Social Media, Social Media Today, Social Media Pros, Social Media Strategies Summit, World Youth Forum, Entrepreneur, and a number of other top internet marketing publications. Links: www.JanetEJohnson.com www.BusinessGrowthTime.com https://www.facebook.com/thejanetejohnson/ https://www.linkedin.com/in/janetejohnson/
Janet E. Johnson has more than 20 years of experience and millions of dollars earned for clients and her own business using online marketing strategies. Her career started on the internet selling on eBay in 1998. She runs a social media agency and training company. She specializes in Facebook and Instagram marketing and social media content. She is also the host of a popular marketing podcast, Business Growth Time. In her career, Janet has worked with large brands, as well as local business and entrepreneurs. She has been featured on National Institute of Social Media, Social Media Today, Social Media Pros, Social Media Strategies Summit, World Youth Forum, Entrepreneur, and a number of other top internet marketing publications. Links: www.JanetEJohnson.com www.BusinessGrowthTime.com https://www.facebook.com/thejanetejohnson/ https://www.linkedin.com/in/janetejohnson/
I'm going to show you what's working with advertising on Facebook right now and how to get the most from your campaigns. You're also going to learn how social media strategist Janet E Johnson approaches split testing so you can drive down the cost of your ads.
Talking Paid Social Media with Janet E Johnson Follow Janet www.janetejohnson.com @janetejohnson Follow her podcast http://www.businessgrowthtime.com/ Jenna Redfield is a digital content expert, focused on organizing, planning and creating content for marketing purposes. She runs her YouTube channel Jenna Redfield and works with people to help organize their digital lives! Home: https://jennaredfield.com YouTube Channel www.youtube.com/jennaredfield Join the Facebook Groups https://www.facebook.com/groups/adhdandnotion https://www.facebook.com/groups/marketingandnotion/ Follow me on Social https://www.youtube.com/c/jennaredfield https://www.instagram.com/jennaredfield https://www.tiktok.com/@jennaredfield