Podcasts about tiktok ads

“How about TikTok?” It's one of the most common questions we get from artists and their teams when talking about running ads...   In this episode of Creative Juice, Jack and Circa dig into how we run TikTok Ads at our music marketing agency IndieX—where they fit, when we use them, and how to get results without burning cash! Learn why we don't use TikTok Ads for testing, how we rely on organic content first, and how to use viral videos to your advantage!   If you've been wondering where TikTok Ads fit into your music marketing strategy, this episode will give you the approach you need to use them the right way!   DISCOVER: Why We Don't Recommend TikTok Ads For Testing How Organic Content Sets The Foundation Before You Spend Money On Ads What The Community Interaction Objective Is And How To Use It For Growth When To Run Ads On Proven Viral Content To Build Audience How TikTok's Audience Growth And Retargeting Tools Work What Changed With Retargeting on TikTok   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Show your support! Vote for Eve, your SocialMinds host, to win Creative Trailblazer in the Prolific North Creative Awards here: https://www.prolificnorth.co.uk/creative-awards-cast-your-vote/  This week, SocialChain strategist Chelsea Noronha joins Mil in the studio to unpack the latest, greatest, and up-and-coming social media features you need to know about. That includes an update to TikTok Ads and its new moderation feature, native reposts on Instagram, and new creator collaboration tools on YouTube. We also cover one LinkedIn feature brought back from the dead, and Pinterest's latest foray into AI with a smart recommendations-based shopping feature. Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com.  

In this episode of The Venue RX Podcast, host Jonathan Aymin welcomes Mark Chapman, President of The I Do Society, for a deep dive into advertising strategies designed specifically for the wedding industry. Mark shares his evolution from wedding photographer to advertising strategist, revealing how a deep understanding of couples' behavior and the wedding market's nuances is key to successful marketing.Mark unpacks the power of Google Ads, the influence of social platforms like Meta and TikTok, and the critical role of demographic targeting. He also explains the importance of transparent pricing and the high ROI of well-executed retargeting campaigns. He is passionate about helping wedding venue owners elevate their marketing game and attract the right clients.About Our Guest: Mark Chapman is the President of The I Do Society, a leading authority on advertising within the wedding industry. His journey began with his family's wedding photography business, where he faced challenges in attracting quality leads. A friend's success with Google Ads inspired him to explore digital advertising, leading to significant improvements in client engagement. This experience ignited his passion for helping other wedding professionals achieve similar success.Mark's expertise encompasses Google Ads, Meta Ads, and TikTok Ads, focusing on strategies that effectively reach and convert ideal couples. Under his leadership, The I Do Society has become a trusted partner for wedding businesses seeking to enhance their advertising efforts. Mark is also a sought-after speaker and educator, sharing his insights at industry events and webinars.Find Him Here: Website: https://theidosociety.com/Instagram: https://www.instagram.com/theidosociety/Facebook: https://www.facebook.com/theidosociety/YouTube: https://www.youtube.com/@TheIDoSocietyTikTok: https://www.tiktok.com/@theidosocietyLinkedIn: https://www.linkedin.com/company/theidosociety

Send us a textIf your TikTok Shop ads aren't converting, it's probably not your product.It's your first 3 seconds.Jordan West breaks down why most TikTok Shop ads fail before viewers even know what you're selling—and how to fix it with high-converting hooks that actually drive profitable traffic.From emotional triggers to pattern interrupts and performance-tested templates, this episode is your full blueprint for stopping the scroll, boosting engagement, and converting viewers into customers.

In dieser Folge des Onlineshop Geflüster Podcasts teile ich meine Einschätzung zum TikTok Shop mit dir: Was genau steckt dahinter, für wen ist dieser Vertriebskanal wirklich spannend – und wann lohnt es sich, das Ganze mal auszuprobieren? Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In dieser Folge des Onlineshop Geflüster Podcasts verrate ich dir, warum du ruhig aufhören kannst, bei Instagram zu posten – und worauf du dich stattdessen konzentrieren solltest, um mit deinem Onlineshop wirklich voranzukommen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Consejos para contactar leads de Meta Ads o Tiktok Ads Mi Instagram: ⁠⁠https://instagram.com/joseluismoreno⁠ Contacto: ⁠https://josemorenojimenez.com⁠ Puntos vistos en el episodio: 0:00 Introducción 0:40 Pregunta para precalificar leads 01:44 Contactando leads 04:42 Persona que agenda citas (setter) 06:48 Persona que cierra ventas (closer) 08:15 Proceso de ventas correctamente estructurado 09:32 Puesto de vendedor

Zum ROAS-Rechner: https://www.berend-heins.de/rechner In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns mal gemeinsam an, woran es wirklich liegt, dass deine Ads nicht skalieren. Ich zeige dir, welche Rolle Creatives und Zielgruppenverständnis dabei spielen – und worauf du achten solltest, wenn du profitabel wachsen willst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

vennie: https://www.vennie.tech/#hero Leons LinkedIn: https://www.linkedin.com/in/leon-jungfleisch-52bb8a17a/ In dieser Folge des Onlineshop Geflüster Podcasts spreche ich mit Leon von vennie über das Thema automatisierter Kundensupport im E-Commerce. Wir schauen uns an, wie du bis zu 70 % deiner Support-Prozesse effizient abbilden kannst, welche Tools und Systeme dabei helfen und warum eine smarte Automatisierung richtigen Einfluss auf Kundenzufriedenheit, Skalierung und Marge haben kann. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In dieser Folge des Onlineshop Geflüster Podcasts klären wir die Frage, ob du selbst vor die Kamera musst, um erfolgreiche Ads zu schalten – oder ob es auch ohne geht. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Are you still advertising like it's 2005? Have you considered the shift towards AI and platforms like TikTok for attracting today's couples? In this episode, we discuss the evolving landscape of advertising for wedding professionals and how Performance Max and other strategies can amplify your reach. Explore how your engagement strategy on your website can make lasting impressions on prospective clients.Listen to this new episode for insights into how modern advertising tactics can help you engage with couples effectively and turn casual browsers into your next clients.About Mark:  Mark Chapman is the President of The I Do Society and the wedding industry's leader in paid advertising. His team helps your wedding business reach and convert your ideal couple with Google Ads, Meta Ads and TikTok Ads.      For more information visit: http://theidosociety.com/     Have a free, 30-minute discovery call with Mark, click this link and mention my name: https://calendly.com/the-i-do-society/membership-inquiry-meeting  If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan's site: https://alanberg.com/blog/Mon. Feb. 17th, Las Vegas, NV - Save $100 with this link: https://tinyurl.com/LVMini100Mon. Feb. 24th, Miami, FL - https://events.humanitix.com/nawp I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

In dieser Folge des Onlineshop Geflüster Podcasts reden wir darüber, warum die meisten Unternehmen nie die 1-Million-Umsatzmarke knacken – und wie du es trotzdem schaffen kannst. Wir schauen uns an, welche Faktoren wirklich den Unterschied machen, worauf du im E-Commerce achten musst und wie du dein Business aufs nächste Level bringst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Normas de Tiktok Ads y Meta Ads sobre desplazamientos horizontales o verticales en anuncios de video Mi Instagram: ⁠https://instagram.com/joseluismoreno Sitio web: https://josemorenojimenez.com

In dieser Folge des Onlineshop Geflüster Podcasts geht es darum, warum deine Ads nicht die richtige Zielgruppe erreichen – und wie du das ändern kannst. Ich zeige dir, welche Stellschrauben du an deinen Werbeanzeigen drehen musst, um genau die Kunden anzusprechen, die wirklich kaufen. Außerdem erfährst du, welche Fehler viele Shop-Betreiber bei der Zielgruppenauswahl machen und wie du deine Kampagnen profitabler gestaltest. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In dieser spannenden Folge des Onlineshop Geflüster Podcasts bin ich bei Fabio und Luis von Hunderunde zu Gast. Wir haben lange zusammengearbeitet und nehmen dich mit auf ihre unternehmerische Achterbahnfahrt – von den ersten Schritten als Startup über Wachstumsschmerzen, eine beinahe Insolvenz bis hin zum großen Auftritt bei „Die Höhle der Löwen“. Die beiden teilen ihre wertvollsten Learnings zu Branding, Produktstrategie und Skalierung im E-Commerce. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Meine Creative Testing Masterclass 2025: https://youtu.be/8KOAlnC3Aso In dieser Folge des Onlineshop Geflüster Podcasts verrate ich dir, wie wir mit unseren Kunden ans Creative Testing herangehen, welche Struktur du beachten solltest um aussagekräftige Ergebnisse für deine Werbeanzeigen zu erzielen und was es sonst noch so zu beachten gibt. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Mollie: http://mollie.com/payment In dieser Folge des Onlineshop Geflüster Podcasts verrate ich dir, wie du mit weniger Arbeit deutlich erfolgreicher wirst und deinen Onlineshop wirklich voranbringst. Wir reden darüber, warum es nicht immer mehr To-dos und ständiges Hustlen braucht, sondern wie du mit dem richtigen Fokus die Dinge angehst, die deinen Shop wirklich wachsen lassen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Peter Czepiga is the founder of Flighted, an agency that helps DTC brands profitably scale their advertising on platforms like Meta, TikTok, and Google. He also runs his own brand, Ando. Flighted has worked with some of the most popular DTC brands spending between $50-300k per month on ads.In this episode of DTC Pod, Peter shares his strategies for launching and scaling profitable ad campaigns on Meta for DTC brands. He covers how much to spend to prove out product-market fit, what types of creative work best, his approach to audience targeting, and how AI is impacting ad creative production. Peter also explains how DTC ad tactics can be applied to other business models like SaaS.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Proving Product-Market Fit2. Setting up Ad Accounts for New Brands3. Budget and Assets Needed to Test Ad Creative4. Creative Strategies for Successful Ads5. AI in Ad Creative Generation6. Applying DTC Ad Tactics to Other Business Models7. Flighted's Agency Model and Client EngagementsTimestamps00:00 Peter's background in ecommerce and growth 04:08 What is takes to prove product-market fit with ads 09:57 Scaling ad budget after initial traction 13:32 What is Meta Advantage+ campaigns and when to use it16:10 How to manage ad frequency and exclusions19:31 Creative mix: formats, messaging, placements24:36 Messaging frameworks that resonate in ads27:43 Tips for sourcing and creating ad creative 32:31 AI-generated ad creative: potential and limitations 38:28 Applying D2C ad tactics to SaaS and other businesses 43:23 How Flighted works with clients 45:32 Wrap up; how to connect with PeterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokPeter Czepiga - Founder of FlightedBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

From using AI to create content that ranks to turning one blog post into 10+ videos, Matt breaks down his full process, step by step. If you're overwhelmed by SEO, stuck on content ideas, or trying to figure out LinkedIn, this episode is a goldmine. We talk tools, tactics, and the mindset shift needed to grow in 2025.

Mollie: http://mollie.com/payment In dieser Folge des Onlineshopgeflüster Podcasts spreche ich über die 3 häufigsten Fehler, die du beim Checkout in deinem Onlineshop vermeiden solltest. Ich verrate dir, wie du diese Stolpersteine behebst, deine Conversion Rate steigerst und am Ende mehr Umsatz machst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Peters LinkedIn: https://www.linkedin.com/in/peter-nadolinski-05646492/ Hier gehts zu VAP: https://www.venture-advisory-partners.com/de In dieser Folge des Onlineshop Geflüster Podcasts habe ich Peter von Venture Advisory Partners (VAP) zu Gast. Wir reden darüber, worauf es beim Verkauf eines E-Commerce-Business wirklich ankommt, welche Kennzahlen Investoren besonders interessieren und wie du deinen Onlineshop strategisch auf einen lukrativen Exit vorbereitest. Peter gibt spannende Einblicke in den Ablauf eines Verkaufs und teilt seine Learnings aus der Praxis. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Send us a textAmazon brands are playing the WRONG game.Most sellers think Amazon is all about PPC, rankings, and conversions… but the real winners are running TikTok and Meta ads to fuel their Amazon growth.This is called The Halo Effect—and if you're not using it, you're losing sales to competitors right now.In this episode, I sit down with Ken Freeman, founder of Full Circle Agency, who has managed over $200M in Amazon revenue for some of the biggest DTC brands, including Hexclad, Ridge Wallet, BK Beauty, and more.What You'll Learn in This Episode:✅ Hexclad's $100M+ Amazon Playbook (and why inventory forecasting is a nightmare) ✅ The biggest mistake Amazon sellers make when running ads ✅ Why TikTok & Meta are quietly driving Amazon's biggest growth ✅ Demand Capture vs. Demand Generation – What most agencies get wrong ✅ How top brands track off-Amazon traffic (and use it to scale faster)If you're running paid ads and NOT optimizing for Amazon sales... this is a must-listen episode.

Wed, 19 Mar 2025 05:00:00 +0000 https://www.adsventure.de/podcast/ 7af8086b6001093f200f057536a5f794 In diesem Video spricht Florian über ein neues Feature im TikTok Ads Manager: Assisted Conversion. Dieses neue Attributions-Feature hilft dir dabei, ein besseres Verständnis für Customer Journeys zu erhalten. ► Vereinbare jetzt unter https://www.adsventure.de/ ein Kennenlerngespräch und erhalte eine kostenlose Potenzialanalyse deiner Kampagnen und Social Ads! ► Folge Florian auf den Socials: Linkedin Florian: https://www.linkedin.com/in/florianlitterst/ Facebook Florian: https://www.facebook.com/florian.litterst Instagram Florian: https://www.instagram.com/florianlitterst/ TikTok Florian: https://www.tiktok.com/@florian.litterst ► Folge adsventure auf den Socials und anderen Plattformen: Podcast: https://www.adsventure.de/podcast/ Blog: https://www.adsventure.de/blog/ Facebook: https://www.facebook.com/adsventure.de/ Instagram: https://www.instagram.com/adsventure/ LinkedIn: https://www.linkedin.com/company/adsventure-de/ 141 full no Florian Litte

Mollie: http://mollie.com/payment In dieser Folge des Onlineshop Geflüster Podcasts verrate ich dir, welche eine Sache erfolgreiche Gründer und Gründerinnen aus meiner Erfahrung gemeinsam haben. Besonders im E-Commerce kann dieser Faktor den Unterschied machen, wenn du dein Business skalieren und langfristig profitabel wachsen möchtest. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

¿Sabías que el formato de tu anuncio en TikTok puede marcar la diferencia entre el éxito y el fracaso?

In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir darüber, wie du das volle Potenzial deiner Bestandskunden ausschöpfst. Ich zeige dir, für wen und wann das besonders sinnvoll ist und welche Strategien du nutzen kannst, um den Customer Lifetime Value zu steigern und wiederkehrende Käufe zu maximieren. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Jonna Gustafsson, grundare av ESSNCE, gästar podden Framtidens E-Handel och vi höra om hur de arbetar med kunddata, skapar engagerande content på TikTok, samt vad det innebär att vara "näsa" i branschen.06:03 – Vem är Jonna privat?07:05 – Hur kom hon in på just parfymer?09:34 – Hur såg starten av ESSNCE ut?16:10 – Nyfikenhet, magkänsla och externa inputs17:54 – Hur ser deras affärsmodell ut?20:17 – När man jobbar som “näsa”, vad gör man då?27:56 – Insikter från deras kunddatabas29:31 – Hur jobbar de med content på TikTok?40:43 – Vad är hook- och hold-rate?46:57 – Hur jobbar de med annonser?49:51 – Om valet att aldrig erbjuda rabatter52:05 – Hur jobbar de med influencer marketing?59:23 – Vad är deras planer för 2025?62:56 – Hur jobbar de med community?71:57 – Om ESSNCE:s framtidsvisioner73:32 – Om att som entreprenör tackla problem som uppstårHär hittar du Jonna & ESSNCE:https://www.linkedin.com/in/jonna-gustafsson-191762a1/ https://essnce.se/ Sponsor:https://www.dema.ai/ Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQPoddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

Welcome to the eCommerce Lab Podcast! In this video, we have as a special guest Rafay MH, a TikTok and TikTok Shop expert who has helped countless entrepreneurs and brands grow exponentially on the platform. We will explore proven strategies to:✅ Create viral content that boosts your brand

In this special mid-week podcast, brought to you by Escape Fitness, we delve into the strategies that amplify a gym's digital presence and drive real business results with today's guest, Dennis Yu, one of the world's foremost authorities on leveraging digital marketing for success. Here, Dennis shares his decades of expertise, delivering actionable insights on how gyms can build stronger community connections by collecting, curating, and sharing hyper-localized digital content. Whether you're a gym owner or operator, this conversation is packed with invaluable advice to attract more members and deepen engagement with local populations. Dennis Yu is the Chief Technology Officer at BlitzMetrics and co-author of the best-selling book The Definitive Guide to TikTok Ads. A seasoned international speaker, Dennis has presented in over 20 countries and worked with iconic brands like Nike, Red Bull, and the Golden State Warriors. His insights have been featured in CNN, The Wall Street Journal, The Washington Post, NPR, and The Los Angeles Times. He also holds a Bachelor's degree in Finance from Southern Methodist University and a degree in Economics from the London School of Economics. In this Episode, we discuss: The ‘hidden' data-value that led to the multi-billion dollar sale of Visio to Walmart. The ‘dollar a day' marketing strategy. Google and YouTube as social media networks. Reviews and recommendations – do they deliver value? Hacks to encourage member reviews. Setting up Google Pages for success. Localization and personalization - the key to online visibility. Successfully organizing content across multiple social media platforms. Engagement and content strategy. Traditional marketing vs. digital marketing – which works best? The power of micro podcasts. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00       Intro 0:29       The ‘hidden' data-value that led to the multi-billion dollar sale of Visio to Walmart 1:12       Using hardware as the gateway to data collection 2:21       Explaining the ‘dollar a day' marketing strategy 7:10       Google and YouTube as social media networks 8:15       How influential are posted reviews and recommendations? 10:55    Hacks that encourage members to post reviews 13:06    Setting up Google Pages for success 18:06    Signals Google loves - localization and personalization 19:09    Organizing online information for optimal effect 25:17    How to organize content across multiple social media platforms  27:27    Engagement and content strategy 33:29    Traditional marketing vs. digital marketing – which works best? 34:49    The power of micro podcasts

No os venimos a descubrir la inteligencia artificial, pero sí que os venimos a mostrar cómo la usamos nosotros con varios ejemplos que podéis empezar a aplicar vosotros. 0:00 Intro0:10 Miscelánea2:45 Nuestra Semana7:12 PPCCast+11:55 Noticias de la Semana20:15 Tema Principal1:06:38 Recomendaciones1:09:32 Canción PPCCastURL Episodio: https://ppccast.com/podcast/222-como-usamos-la-ia-como-media-buyersWeb: ppccast.comPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Épisode 1235 : En France et plus largement en Europe, la situation économique actuelle est tendue. Les marques traversent une période difficile : inflation, stagnation des budgets marketing, incertitudes économiquesLe contexte économique pousse les marques à repenser drastiquement leurs investissements marketingEn France et plus largement en Europe, la situation économique actuelle est tendue. Les marques traversent une période difficile : inflation, stagnation des budgets marketing, incertitudes économiques.—Les plateformes comme Meta Ads (Facebook et Instagram), Google Ads ou encore TikTok Ads sont les grandes gagnantes de cette réallocation budgétaire.En 2023, les investissements publicitaires digitaux en Europe ont continué de croître de 9,8%, atteignant 86 milliards d'euros. Meta reste en tête avec près de 40% des investissements publicitaires digitaux en France, suivie par Google (31%) et TikTok, qui capte désormais près de 10% des budgets publicitaires en social media—Attention à ne pas penser qu'à la conversion et oublier le reste du cheminement vers l'acte d'achatLe paradoxe est là : alors que les consommateurs utilisent de plus en plus les réseaux sociaux pour se renseigner sur les produits et les marques (avec 55% des Français déclarant rechercher des informations sur les produits via les réseaux sociaux ), les entreprises réduisent leurs efforts sur ces contenus. Les réseaux sociaux sont devenus un point de contact incontournable pour de nombreux consommateurs. Avant d'acheter un vêtement ou un appareil électroménager, il est courant de faire des recherches. —Pour faire une bonne pub il faut un bon contenuUne bonne stratégie publicitaire repose sur une règle d'or : sans contenu de qualité, même le meilleur ciblage ou la meilleure optimisation publicitaire ne servira à rien. Le contenu est le socle de toute campagne.—De la pub, oui, mais attention à ne pas casser la valeur perçue de la marqueTout miser sur des campagnes publicitaires purement tournées vers la conversion peut aussi porter atteinte à la valeur perçue de la marque. ——Quand je fais de la pub, je ne m'adresse finalement qu'à des prospects prêts à passer à l'actionLe bon mix : Branding et performanceLa stratégie gagnante, aujourd'hui, repose sur un équilibre intelligent entre branding et performance. Ce sont deux leviers complémentaires, et non opposés, pour réussir sur les réseaux sociaux.Le Branding : le temps longLe branding, c'est l'art de construire une image de marque forte et mémorable.La Performance : le temps courtLa performance, quant à elle, joue sur l'efficacité immédiate. C'est une stratégie axée sur les résultats mesurables : clics, conversions, ventes directes. Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

¿Sabías que TikTok Ads te regala 100€ en crédito publicitario GRATIS? Así es, 100€ completamente gratis para que comiences a anunciarte, conectar con millones de clientes potenciales y llevar tu marca al siguiente nivel. Es fácil, rápido y sin costo: 1️⃣ Crea tu cuenta. 2️⃣ Actívala y obtén tu bono. 3️⃣ Diseña campañas creativas para destacar en la plataforma más viral. ⏳ Esta oferta es por tiempo limitado, así que no esperes más. Haz clic en el enlace en la descripción de este episodio y empieza hoy mismo: https://getstartedtiktok.pxf.io/c/1352390/2236571/16372

Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company that partners with universities and professional organizations to train young adults in social media marketing. He is on a mission to create one million jobs by providing practical, hands-on training to students and professionals. As co-author of the Amazon #1 best-selling book The Definitive Guide to TikTok Ads and a speaker in digital marketing, Dennis has helped manage over a billion dollars in Facebook ads for companies like the Golden State Warriors, Nike, and Rosetta Stone. He has been featured in publications such as The Wall Street Journal, The New York Times, LA Times, and on networks like NPR and Fox News. Dennis is a globally recognized speaker, having delivered keynotes in 17 countries across five continents. He regularly contributes to industry-leading publications like Adweek, Social Media Examiner, and Social Fresh. His educational background includes studies in Finance and Economics at Southern Methodist University and the London School of Economics.   During the show we discuss: Getting Started With Social Media Ads Content Strategy In Social Media Advertising Avoiding Common Mistakes Understanding 'Conversion Engine' Exploring The 'Dollar A Day' Method Steps For Beginners To Generate Leads Overcoming Challenges In Conversion Lessons From Social Media Advertising   Show resource/s: https://blitzmetrics.com/

Why is an entire category of TikTok Ads at Risk? Google is now Hiding a metric they've had since day one , a massive Meta Bug Disrupts Financial Services Ads, and you'll never guess how much content on LinkedIn is AI spam these days. Naw, you'll probably guess..

Marketers ruined Black Friday; here's how we can fix it. Why is an entire category of TikTok Ads at Risk? Google is now Hiding a metric they've had since day one, a massive Meta Bug Disrupts Financial Services Ads, and you'll never guess how much content on LinkedIn is AI spam these days. )(Naw, you'll probably guess.).

Send us a textUnleash the potential of your brand on TikTok Shop. From product validation to scaling with creators, the journey offers endless opportunities. Start with ads, build creator partnerships, and watch your sales soar.In this episode, Jordan West gets  into the world of social commerce with a spotlight on TikTok Shop. Jordan unveils his free-phase approach aimed at helping enterprises and small brands alike harness the transformative power of social commerce. He highlights the importance of understanding and tapping into TikTok Shop's potential to achieve significant growth.Listen and learn in this episode!Key takeaways from this episode:Social Commerce on TikTok: The episode emphasizes using TikTok Shop to scale ecommerce brands, highlighted as crucial for both small and enterprise businesses.Three-Phase Approach:Phase 1: Validate product appeal with goals of 1,000 sales and 100 reviews to ensure product-market fit.Phase 2: Scale operations by expanding reach, leveraging tools and targeted collaborations, and formalizing partnerships.Phase 3: Achieve advanced growth, establishing the brand's presence on TikTok Shop and creating exponential growth opportunities.Importance of Creators: Building strong relationships with creators is key to expanding brand visibility and going viral.Enterprise Brand Adaptation: Big brands must adapt their strategies to capitalize on TikTok Shop's potential.Growth Potential: Social commerce is set for significant growth, with projections in Southeast Asia reaching $1.3 trillion by 2024.Upcoming Accelerator: Plans to hold a TikTok Shop accelerator to help agencies and brands succeed.Listener Engagement: The host encourages reviews and engagement with the podcast to foster a vibrant community.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

En un mundo donde las plataformas digitales evolucionan constantemente, TikTok se ha consolidado como el espacio ideal para llegar a un público joven y dinámico. Luis Ángel, emprendedor de e-commerce y especialista en Meta Ads y TikTok Ads, comparte su experiencia y consejos sobre cómo las marcas pueden aprovechar al máximo esta herramienta para destacar en un mercado competitivo. “Hoy el mercado llegó a TikTok siendo un público muy joven, captando a una nueva audiencia. Si tu público tiene de 18 a 27 años, es ideal TikTok, pero si vas a vender productos más serios puedes ir a Facebook Ads o Google Ads, que van dirigidos a personas más adultas”, explica Luis Ángel. Este enfoque hacia un público joven y receptivo convierte a TikTok en una plataforma única para marcas que buscan impacto inmediato y creatividad. Aunque los costos de TikTok Ads se han incrementado, acercándose a los de Meta Ads, Luis Ángel destaca que el alcance de TikTok es sobresaliente. “TikTok tiene una audiencia que sorprende, porque si segmentas o no a tu público, de igual manera tiene más alcance. Sin embargo, debes vender”, comenta. Asimismo, advierte que TikTok penaliza el contenido que dirige a otras plataformas como Instagram o YouTube, lo que requiere un enfoque cuidadoso en la creación de estrategias. Para aquellos que buscan comenzar, Luis Ángel recomienda claridad y preparación. “Lo que recomiendo para las empresas que quieren comenzar con TikTok Ads es que organicen bien sus servicios y tengan claro qué es lo que van a ofrecer. Luego deben hacer una buena grabación. En TikTok funciona bien la experiencia y la parte visual o estética”, afirma. Si bien TikTok ofrece resultados inmediatos, no está exento de desafíos. “Las desventajas que tiene TikTok es el público. Lo que vi en Latinoamérica es que no es un público tan serio. Las ventas son más impulsivas e inmediatas. Entonces, si vendes servicios que son de un efecto inmediato, irás genial en esta plataforma, pero si buscas estabilidad, Meta Ads es una mejor opción”, asegura. Además, menciona la necesidad de adaptar formatos y expresiones según el mercado local: “Cada mercado es diferente. No es lo mismo hacer videos de TikTok para Perú y esperar los mismos resultados en Colombia”. Finalmente, Luis Ángel recalca el poder de los lives para conectar con la audiencia y generar confianza. “Primero lo importante es que la gente te conozca, que sepa qué haces y tenga dinámica contigo. Durante los lives se genera bastante interacción y confianza”, señala, enfatizando que la clave está en crear comunidad antes de centrarse exclusivamente en las ventas. TikTok Ads no es solo una herramienta publicitaria, es un puente que conecta marcas con el público joven de una forma auténtica y dinámica. Aprovechar esta oportunidad implica creatividad, estrategia y un enfoque centrado en la experiencia del usuario. Instagram: @luisangel.ecom

Inside this episode, we'll answer these questions that a listener of the Marketing Matters™ Podcast recently submitted: What type of ad is best for a service-based business? What type of ad is best for a retail-based business? How do you talk to your audience differently if it's a warm audience vs cold audience? How much does the creative (the ad itself) matter when it comes to ad performance? What are the different types of ads you can run? If you're a small business owner or entrepreneur and you're ready to get paid ads to finally work for you, you are going to love learning about paid advertising on this episode of the podcast! Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE

"Bosses are there to punish you and catch you in the act of doing something wrong. Mentors are there to encourage you and to catch you in the act of doing something good and you go to a mentor when you are struggling and you need help."Mentor, advisor, co-author of The Definitive Guide to TikTok Ads, and the CEO of BlitzMetrics Dennis Yu is making his first appearance on the program today and he is about to put on a technological clinic, so we hope you're ready!  Dennis and Jay are diving into the difference in importance in being verified on social media versus a search engine, the role of AI and some of what we have to look forward to in the field, and why mentoring the next generation is always a good thing to do.  Dennis is a true legend in the industry and we know you're going to learn more than a little on this episode of The Culture Matters Podcast.

Send us a textIdentify your top 3 SKUs and run targeted ads to increase sales. Building up the GMV on these SKUs is essential before engaging with mega affiliates.In this episode, Jordan West gets into the world of TikTok Shop. Whether you're just getting started or looking to scale your presence, his here to share valuable insights on creating a successful strategy. At Upgrowth Commerce, they've helped brands achieve phenomenal results, including a standout moment with one brand generating over $110,000 in a single day on TikTok Shop.Listen and learn in this episode!Key takeaways from this episode:Phased Approach: A high-level phased approach is advised for TikTok Shop:Phase 1: Establish a solid foundation with good quality, marketplace-type images for your store.Phase 2: Focus on generating sales on the top 3 SKUs by creating content and running ads.Phase 3: Engage with affiliates only after proving substantial sales and GMV on your store, using social proof and highlighting successful collaborations.Content Creation: Upgrowth Commerce uses in-house creators to produce content which is then used for ads, helping promote specific SKUs.Affiliate Strategy: Affiliates are more inclined to work with brands that show they can generate revenue. Demonstrating past successes with influencers can be persuasive.The Importance of FOMO and Social Proof: These marketing strategies are crucial when reaching out to affiliates, utilizing them to create a sense of urgency and opportunity.Becoming Desirable to Affiliates: The end goal is to have a reputation strong enough that affiliates seek to collaborate with you.LinkedIn Issue: Jordan shares a personal note about being locked out of his LinkedIn account and communicates alternate ways to connect with him.Audience Appreciation: Jordan thanks the podcast listeners for their support and encourages them to continue sharing the podcast.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Particl - a decentralized marketplace built on blockchain. With privacy at its core, Particl allows users to anonymously buy and sell goods using its cryptocurrency, PART. No middlemen, no extra fees—just secure, encrypted, peer-to-peer transactions. Learn how Particl is revolutionizing e-commerce with its unique focus on security and privacy. Learn more here: Particl

TikTok Secrets for Explosive Growth! Tips from Nerf's Viral Expert Sophie Lightning are packed into this episode of On The Homefront with Jeff Dudan. Jeff breaks down the game-changing strategies Sophie shared, including how to be authentic, connect with niche communities, and achieve organic growth on TikTok. Whether you're a TikTok newbie or looking to boost your brand's presence, this episode offers actionable insights to help you thrive on the platform.

TikTok Secrets for Explosive Growth! Tips from Nerf's Viral Expert Sophie Lightning are packed into this episode of On The Homefront with Jeff Dudan. Jeff breaks down the game-changing strategies Sophie shared, including how to be authentic, connect with niche communities, and achieve organic growth on TikTok. Whether you're a TikTok newbie or looking to boost your brand's presence, this episode offers actionable insights to help you thrive on the platform.

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterSeason 2: EP12TikTok getting into ads searchRayBan, Ai and privacy concernsVideo ads - new study from emarketerFanatics live acquiring video commerce EU marketplaceAbout eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN#curated #videocommerce news of the week #ecommerce #retail

Send us a textWe'll explore how integrating TikTok Shop with DTC strategies and Amazon can create a "halo effect" to boost sales across platforms. We'll also cover leveraging influencer and affiliate marketing, with tips on attracting top creators and why ads should wait until you've built a solid affiliate base.In this episode, Jordan West is a seasoned eCommerce expert with extensive experience managing multiple brands and a deep knowledge of social commerce strategies. Since January, he has worked with over 50 brands and has gained valuable growth insights over the past decade. Listen and learn in this episode!Key takeaways from this episode:Combined Platforms Strategy:Leverage TikTok Shop, DTC, and Amazon for their combined sales boost (halo effect).Starting on TikTok Shop:Show strong sales to attract influencers and affiliates. Avoid ads before establishing affiliate marketing, as it's currently less effective.Affiliate Marketing Tips:Recruit 100-200 affiliates to build brand ambassadors. Motivate them with potential earnings, especially when promoting competitive products like sleep gummies.Challenges for Canadian Companies:Overcome logistical hurdles by securing a US SIM card, VPN, and a US-based representative for TikTok Shop registration.TikTok Ads Strategy:Direct all ad traffic to TikTok Shop, not split with websites. Ensure compliance with strict shipping and use US-based fulfillment.Influencer and Affiliate Marketing:Prioritize long-term influencer collaborations, and motivate affiliates with incentives like trips or gift cards. Use bots like yucca.ai for efficient outreach.Content Creation:Create and test large volumes of content. Repurpose live shopping content and rely on quantity to find quality on TikTok.Case Study Insights:An example featured 89 ad sets with a $500 daily budget each for optimization.Live Shopping:A key strategy, similar to QVC for younger audiences like Gen Z and Millennials.Tools and Platforms:Use Social Snowball for influencer integration and manage affiliates through WhatsApp, Discord, SOREL, Incense Pro, and JoiN Brands.Outreach and Communication:Encourage influencer partnerships using a “story brand” approach, making influencers the heroes in the messaging.Strategic Ad Usage:Utilize spark ads often, test content on your own pages, and include gifting to influencers in your budget.Optimizing ROAS:Know your breakeven ROAS and focus on creating high-quality content to scale effectively.Future of Social Commerce:Social commerce is the next major trend in shopping, with significant growth potential.Industry Experience:Jordan's strategies reflect his extensive industry experience, affirming TikTok Shop's importance for brand growth.Giveaway Incentive:Participants were encouraged to stay engaged for a chance to win a TikTok Shop setup.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Ralph and Lauren welcome Bahar Bozdogan and Sheraz Amin to the show. They discuss how TikTok has evolved from a fun app for dances and memes into a serious marketing tool for businesses. The experts talk about the power of measurement, attribution, and lead generation on the platform. Exploring how brands can use TikTok's tools to understand customer behavior, improve ad performance, and even drive e-commerce sales through TikTok Shops. If you're curious about how TikTok can work for your business, this episode breaks down the strategies and tools that can help you grow. Chapters00:00:00 – Welcome to the Perpetual Traffic Podcast00:00:34 – Connecting with Perpetual Traffic on Telegram00:01:26 – Genealogy Surprises00:02:15 – Introducing TikTok Guests00:03:50 – TikTok's Measurement and Attribution00:10:15 – The Power of Long-Term Attribution on TikTok00:16:31 – TikTok's Evolution and Lead Generation00:21:45 – Lead Generation Strategies on TikTok00:27:00 – Data Connections and Measurement Tools00:33:15 – Introduction to Reporting and Conversion Studies00:34:39 – Framework for Data Connections and Testing00:35:44 – Expanding Partnerships and Ecosystem00:38:25 – Practical Examples of Measurement Tools00:40:28 – Importance of Incrementality Testing00:45:10 – Incrementality Testing and Real Business Results00:52:24 – TikTok Shops and E-commerce Integration00:55:53 – Final Thoughts and RecommendationsLINKS AND RESOURCES:Grow Your Brand with TikTok AdsGet the TikTok Performance & Measurement Checklist!Tier 11 on YouTubeAttribution OverviewShopper ApprovedKnoCommerceBahar Bozdogan on LinkedInSheraz Amin on LinkedInMeet TikTok Symphony, our new Creative AI suiteTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with

Sam Lee is the Vice President of Amazon DSP at Trivium, a full-service Amazon agency. With a background spanning Google Ads, Facebook Ads, and Amazon PPC, Sam has developed deep expertise in Amazon DSP and has successfully managed advertising for over 200 brands.In this episode of DTC Pod, Sam provides a comprehensive overview of Amazon DSP, its functionality, and its potential for driving brand growth. He shares practical insights on topics such as when brands should consider investing in DSP, what budget and review thresholds are recommended, and how to develop effective DSP strategies tailored to specific brand goals. Sam also emphasizes the importance of product differentiation, page optimization, and integrating Amazon DSP into a cohesive multi-channel marketing approach to drive overall sales growth.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Amazon DSP Overview2. Budgeting for Amazon DSP3. Amazon DSP Strategy4. Tips for Amazon Success5. Amazon Product Differentiation6. Amazon Trends and OutlookTimestamps00:00 Sam Lee's background in Amazon DSP03:38 What is Amazon DSP05:24 Where Amazon DSP ads show up06:24 Getting started with Amazon DSP advertising08:17 Product-based Amazon DSP strategies09:21 How Amazon DSP ads boost conversion rates11:24 Leveraging Amazon's first-party data through DSP15:28 Creatives for Amazon DSP ads17:04 Amazon DSP as part of the overall marketing strategy20:19 Creating an Amazon strategy for a brand22:11 Characteristics of brands that do well on Amazon24:22 Amazon product trends in 202426:13 Amazon's future, importance of holistic marketingShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Sam Lee - Vice-President of Amazon DSP at TriviumBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Ralph Burns and Lauren Petrullo are discussing TikTok's role in performance marketing. They are joined by Jorge Ruiz, Global Head of Marketing Science at TikTok, and Adolfo Fernández, Global Product Strategy & Operations at TikTok. They talk about how the platform is moving beyond its reputation as a top-of-funnel awareness tool. They also discuss TikTok features aimed at helping businesses achieve full-funnel success, integrating automation, vertical-specific strategies, and enhanced creative tools powered by AI. They focus on the importance of shifting from media-focused metrics to business outcomes, making the case for TikTok as a valuable tool for driving real-world results across industries. This episode is packed with insights for marketers looking to maximize the platform's potential for growing their businesses!Chapters:00:00:00 – Kicking Off the Perpetual Traffic Podcast00:01:18 – Special TikTok Guests in the House!00:02:24 – Meet Jorge Ruiz & Adolfo Fernández from TikTok00:04:37 – TikTok's Growing Influence on Performance Marketing00:07:24 – Why We're Redefining What Performance Marketing Means00:09:00 – Blurring the Lines Between Branding and Performance00:10:48 – How Consumer Behavior is Changing Marketing Strategies00:12:32 – The Shift from Media KPIs to Business KPIs00:14:11 – TikTok's Role in Driving Business Outcomes00:16:15 – Breaking Free from Last Click Attribution Models00:18:29 – Convergence of Branding, Commerce, and Performance00:22:30 – TikTok's Unique Approach to Full Funnel Marketing00:24:03 – TikTok's Vision: Where Marketing Meets Commerce00:32:42 – Unlocking the Secrets of Measurement Systems00:34:45 – How Creative Content Drives Success on TikTok00:36:48 – TikTok Symphony: AI Meets Human Imagination00:42:08 – Building a Full Funnel Strategy with TikTok00:47:29 – Using Post Purchase Surveys for Attribution Mastery00:51:56 – The Secret Sauce: TikTok's Unmatched User Engagement00:56:51 – What's Next for TikTok? A Peek into the Future of Marketing01:02:51 – Wrapping Up: Key Takeaways & Final ThoughtsLINKS AND RESOURCES:Grow Your Brand with TikTok AdsGet the TikTok Performance & Measurement Checklist!Tier 11 on YouTubeAttribution OverviewShopper ApprovedKnoCommerceJorge Ruiz on LinkedInAdolfo Fernández on LinkedInMeet TikTok Symphony, our new Creative AI suitePT on TelegramTier 11 JobsPerpetual Traffic on YouTube

This week, Kate critiques the stagnant nature of traditional Father's Day gift guides and compares them to the rapidly changing trends for women like “office siren,” which leads her to snorkel through the current male microtrend: having a “rat boy summer” or taking on a “rodent boyfriend.” She also discusses how aggressive the gals on TikTok are getting about items being on sale and reflects upon why she's being followed by a product called Bovine colostrum. Then, after a detour about irreverent bumper stickers, she formally responds to a clip she heard on New Heights where some of the Kelce's takes about D-COMs were just plain D-wrong, and provides a framework involving DCOM cinema that will help you determine if you're an old or young millennial. She also talks about TV ratings and how naive we can be about what we think is popular versus what's truly mainstream and complains about the Curse of Oak Island doing the least but getting the most ratings relative to ladies like the Housewives whose lives implode on television for meager hype. The conversation also touches on reproductive rights, the volume of IVF-related news this week, and, lastly, celebrates millennial dads breaking traditional molds amid reflections on her own motherhood journey. Kate wraps up by inviting audience feedback for the podcast's future direction in a shifting industry landscape. Can you tell this was AI-generated? Enjoy!00:37 The Eternal Struggle of Men's Gift Guides04:06 Micro Trends and Aesthetics for Women08:35 The Rise of 'Rat Boy Summer' and Male Aesthetics11:16 The Impact of TikTok Ads and Shopping Trends30:05 Nostalgic Dive into Disney Channel Original Movies36:24 Millennial Disney Channel Divides37:28 High School Musical: A Cultural Shift44:00 Bumper Stickers That Must Be Stopped48:09 The Curse of Oak Island: A TV Phenomenon49:05 TV Ratings and Reality Shows54:21 Diving into Reproductive Rights55:50 Navigating Infertility and IVF01:16:59 The Reality of Parenting and Partnerships01:17:26 Celebrating Millennial Dads01:29:13 Podcast Future and Listener FeedbackSUPPORT OUR SPONSORSTurn your ordinary water into extraordinary hydration with Liquid I.V. Get 20% off your first order of Liquid I.V. when you go to LIQUID-IV.COM and use code BETHEREINFIVE at checkout. That's 20% off your first order when you shop better hydration today using promo code BETHEREINFIVE at LIQUID-IV.COM.Get healthy, glowing skin for summer with clean, vegan skin and body care from OSEA. Get 10% off your first order sitewide with code BETHEREINFIVE at OSEAMalibu.com. You'll get free samples with every order, and free shipping on orders over $60. Head to OSEAMalibu.com and use code BETHEREINFIVE for 10% off.For understated luxury at its best this spring, shop the must-have pairs of the season and receive 20% off your purchase with code BETHEREINFIVE at marcfisherfootwear.com.