Podcasts about tiktok ads

In dieser Folge des Onlineshop Geflüster Podcasts sitze ich mit Tobi, Geschäftsführer und Vertriebsverantwortlichen bei uns, im Auto auf dem Weg zu einem Shooting. Tobi hat in den letzten Jahren tausende Erstgespräche mit Shopbetreibern geführt, quer durch alle Branchen und Umsatzgrößen. Was er immer wieder sieht: nicht fehlendes Wissen ist das Problem, sondern fehlender Fokus. Wir sprechen darüber, warum so viele Shops stagnieren obwohl Content, Produkt und Community stimmen, warum endlose To-Do-Listen und neue Ideen der schnellste Weg zu gar nichts sind, und was passiert wenn man sechs Monate wartet bis der Shop "perfekt" ist, während der Mitbewerber einfach loslegt. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir über einen der häufigsten blinden Flecke von Gründern: Du bist oft so tief in deiner eigenen Brand drin, dass du den Wald vor lauter Bäumen nicht mehr siehst und dir alles komplett logisch erscheint. Dadurch wird die Kommunikation im Shop und in den Werbeanzeigen aber häufig viel zu komplex für Nutzer, die auf Social Media extrem beschäftigt sind und nur eine winzige Aufmerksamkeitsspanne haben. Ich stelle dir heute den „Tante-Erna-Test“ vor. Finde heraus, warum du komplexe Sachverhalte extrem simpel herunterbrechen musst und wie dir ein gezielter Blick von außen dabei hilft, deine Besucher in wenigen Sekunden richtig abzuholen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Bestes Hello E-Mail Angebot über diesen Link: https://hello-email.com/?r=berend In dieser letzten Folge des Onlineshop Geflüster Podcasts spreche ich mit Florian über die Kehrseite von KI und was das konkret für dich als Shopbetreiber bedeutet. Florian gibt einen nüchternen Überblick: Energieverbrauch und Wasserverbrauch der Rechenzentren, die wirtschaftliche KI-Blase, Arbeitsplätze die in den nächsten Jahren wegfallen, und warum bedingungsloses Grundeinkommen keine echte Antwort auf das Problem ist. Und trotzdem gibt es einen klaren Gewinner. Wer als kleines oder mittelgroßes Unternehmen jetzt auf KI setzt, kann in kurzer Zeit die gleiche Infrastruktur aufbauen, für die große Unternehmen jahrelang Mitarbeiter und Agenturen bezahlt haben. Wer das hingegen ignoriert, wird es schwer haben. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

In dieser Folge des Onlineshop Geflüster Podcasts geht es darum, warum die meisten Shopbetreiber KI zwar nutzen, aber den Großteil des Potenzials liegen lassen. Das Problem ist nicht fehlendes Wissen über Tools, sondern die falsche Herangehensweise. Wer von Tools aus denkt, landet im Tool-Hopping. Wer von Prozessen aus denkt, baut echte Effizienz auf. Du erfährst, wie du die Kernprozesse in deinem Shop identifizierst, warum Teil-Automatisierung oft der sinnvollere erste Schritt ist als der Versuch alles auf einmal vollständig zu automatisieren, und wie das am Beispiel einer vollautomatisierten Produkt-Pipeline konkret aussieht. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Bestes Hello E-Mail Angebot über diesen Link: https://hello-email.com/?r=berend In der zweiten Folge unserer KI-Deep-Dive-Serie mit Florian geht es um das Thema, das gerade in aller Munde ist, aber was kaum jemand wirklich versteht: KI Agenten. Florian räumt auf mit dem, was die meisten Shopbetreiber fälschlicherweise als Agenten bezeichnen, erklärt den Unterschied zwischen Automatisierung und echtem agentem Verhalten, zeigt warum Tools wie OpenClaw gerade ein Blick in die Zukunft sind, aber noch kein brauchbares Produkt, und warum Shops zwischen 30k und 500k Monatsumsatz gerade im Vorteil sind gegenüber großen Unternehmen, die das Ganze nicht so schnell umsetzen können. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

In dieser Folge des Onlineshop Geflüster Podcasts spreche ich mit Jonas, unserem Senior Consultant, über eine Geschichte, die ich wirklich krass finde. Jonas baut während Corona aus einem Bastel-Experiment für die Großeltern einen Flaschengarten-Shop auf. Garage, Wohnzimmer, erste Mitarbeiter über eBay Kleinanzeigen, 20.000 Euro Umsatz im Monat. Dann brennt das Lager ab. Totalschaden. 500 offene Bestellungen. Am nächsten Morgen hat Jonas ein neues Lager gesucht. Und gefunden. Du erfährst, warum 20+ Jahre Unternehmertum und ein Lagerbrand Jonas zu einem besseren Berater machen als jede Theorie, was der Dunning-Kruger-Effekt mit Shopbetreibern zu tun hat, die glauben, sie haben ihr Business im Griff, und wann du dir wirklich Hilfe holen solltest. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Bestes Hello E-Mail Angebot über diesen Link: https://hello-email.com/?r=berend ZYBR: Sag, dass du von Berend kommst = 60 € Startguthaben: https://zybr.ai/?via=berend In der zweiten Folge unserer KI-Deep-Dive-Serie mit Florian wird es extrem praxisnah. Wir klären auf, warum die KI ein „professioneller Lügner“ ist, der dir nach dem Mund redet. Erfahre, warum du Sprachmodellen niemals blind deine Datenanalyse anvertrauen solltest und wieso sie selbst bei simpelsten Kopfrechenaufgaben spektakulär scheitern. Viel wichtiger aber: Wir verraten dir die konkreten Use Cases, die heute schon bares Geld und hunderte Arbeitsstunden sparen. Du lernst, wie du teure Fotoshootings komplett ersetzt , Shopify-Codeänderungen in Minuten ohne teure Entwickler umsetzt und deinen Kundensupport beinahe vollständig automatisierst. Außerdem packen wir einen genialen Prompting-Trick aus, mit dem du die KI beim Brainstorming dazu zwingst, dir knallhartes, kritisches Feedback zu geben, statt dir nur schmeichelhaft zuzustimmen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

What does it really take to scale your business with paid ads — without wasting money, burning out, or feeling overwhelmed? In this powerful episode, Allison Walsh welcomes paid advertising expert and entrepreneur Ashley Brock, founder of the Paid Ads Academy, to break down the mindset, strategy, and systems behind profitable business growth through paid traffic. Ashley shares her incredible journey from working with Fortune 500 brands like Coca-Cola, Michaels, and GameStop to building her own 8-figure company in less than three years. Together, Allison and Ashley unpack: The biggest mistakes entrepreneurs make with paid ads How to know when you're ready to invest in advertising Why your mindset around money directly impacts your sales How Ashley overcame fear and self-doubt while building her business What makes paid ads work across Facebook, Instagram, Google, YouTube, TikTok, Pinterest, LinkedIn, Spotify, and more The importance of data, testing, and customer lifetime value Why visibility is critical for scaling your impact and income How to stop relying on guesswork and become “findable” online Ashley also shares the emotional story behind the moment she bet on herself, invested in mentorship while pregnant, and turned uncertainty into her first six-figure day — a decision that ultimately helped launch an 8-figure brand. Whether you're a coach, creator, service provider, local business owner, or entrepreneur ready to grow your audience and revenue, this episode will help you rethink how you approach marketing, money, and scaling your business. If you're ready to learn how to turn visibility into consistent leads and real business growth, this conversation is for you. Ready to stop guessing when it comes to paid ads? Join Ashley Brock's 5-Day Win With Paid Ads® Challenge and learn how to attract the right audience, create profitable ad strategies, and become more “findable” online — without wasting money or relying solely on organic growth. ✨ Join the challenge here: https://paidadscoaching.com/challenge-604074?am_id=allison2763 Connect with Ashley: https://www.instagram.com/ads.with.ashley/ https://paidadscoaching.com/ https://www.linkedin.com/company/paid-ads-academy https://www.youtube.com/@ads.with.ashley https://www.facebook.com/WinWithPaidAds/ This episode was sponsored by Be A Mind Leader and AdventHealth for Women.  Learn more about Be A Mindleader here.  Learn more about AdventHealth for Women here   Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir über das Ende teurer und zeitaufwendiger Produkt-Fotoshootings. Viele Gründer verbrennen unnötig Zeit und Geld für Fotografen oder scheitern bei ersten eigenen KI-Versuchen an unlogischen Proportionen, falschen Texturen und verzerrten Models. Ich zeige dir, warum das Thema KI-Bildgenerierung im E-Commerce heute tatsächlich gelöst ist. Du erfährst, an welchen entscheidenden Details in deinem Workflow es bisher scheitert und mit welchen smarten Tricks du der KI die nötigen Informationen fütterst, um makellose Produktbilder zu erschaffen. Außerdem gibt es einen kurzen Reality-Check, wo wir aktuell beim Thema KI-Videogenerierung stehen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Bestes Hello E-Mail Angebot über diesen Link: https://hello-email.com/?r=berend In dieser Folge des Onlineshop Geflüster Podcasts starten wir eine vierteilige KI-Deep-Dive-Serie mit Tech-Experte Florian Kaiser. Aktuell herrscht auf dem Markt ein riesiger Hype, doch die meisten Gründer nutzen KI grundlegend falsch und verfallen dem reinen "Produktivitätstheater". Wir räumen mit den gefährlichsten Mythen auf und zeigen dir, wie die großen Sprachmodelle (LLMs) im Kern wirklich funktionieren. Du erfährst unter anderem: • Warum du mit kostenlosen Accounts oft nur veraltete Versionen nutzt und damit massiv Potenzial verschenkst. • Wieso KI in Wahrheit kein echtes Weltverständnis besitzt und wie ein "Idioten-Wunderkind" zwar hochkomplexe Theorie erklären kann, aber an simpelster Alltagslogik scheitert. • Warum gehypte Tools wie "Open Cloud" ein massives Sicherheitsrisiko für deine sensiblen Firmendaten und dein Postfach darstellen. • Mit welchen cleveren Prompting-Tricks (wie gezieltem "Gaslighting") du gefährliche Halluzinationen und die gefürchtete "KI-Psychose" systematisch aushebelst. Hör auf, blind wertlose Inhalte ("AI Slop") zu produzieren, und lerne die Basics, um KI endlich strategisch, sicher und zielführend in deinen Arbeitsalltag zu integrieren. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir über ein Thema, das vielen Gründern Bauchschmerzen bereitet: Wie provokant darf oder muss Marketing heute eigentlich sein? Viele Shopbetreiber haben moralische Bedenken, in ihren Werbeanzeigen ganz gezielt mit Ängsten oder Schmerzpunkten zu arbeiten. Ich zeige dir, warum du genau diese Hemmschwelle ablegen musst, um in den überfüllten Feeds überhaupt noch stattzufinden, und wie du extrem aufmerksamkeitsstarke Hooks formulierst, die ethisch absolut vertretbar bleiben. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

In dieser Folge des Onlineshop Geflüster Podcasts habe ich Andreas und Sebastian von der Premium-Bolognese-Brand 3foodies zu Gast. Jahrelang war ihr Shop ein reines Liebhaberprojekt: Nach der Gründung saßen sie plötzlich auf 18.000 Dosen fest und verkauften diese mühsam über Feinkostläden. Viele Gründer stecken genau in diesem Hamsterrad fest und schaffen es einfach nicht, den Umsatz auf ein Level zu heben, von dem man wirklich leben kann. Wie die beiden den Sprung vom Hobby-Projekt zum Millionen-Business geschafft haben? Im Interview verraten sie, welcher knallharte Reality-Check in Excel den Wendepunkt brachte und warum sie ausgerechnet im Hochsommer bei 37 Grad den Mut hatten, ihr Werbebudget massiv zu skalieren. Erfahre, mit welchem strategischen Shift sie ihre stagnierenden Meta Ads stabilisiert haben, um heute extrem profitabel 2.500 € am Tag in Kampagnen zu investieren. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

[Zybr]:(https://zybr.ai/?via=berend) [Replient]:(https://replient.ai/?via=berend-heins) Mit dem Code Heins20 sicherst du dir 20 % Rabatt auf die ersten drei Monate mit Replient! [Higgsfield]:(https://higgsfield.ai/) In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir über das Thema KI, das aktuell für extrem viel FOMO und Überforderung bei vielen Gründern sorgt. Anstatt dich tagelang in komplizierte Software einzuarbeiten, zeige ich dir drei extrem simple KI-Tools, die du an nur einem Nachmittag einrichten kannst und die dir im Alltag massiv Zeit sparen. Ich verrate dir, mit welchen Anwendungen du deinen Kundensupport beinahe zur Hälfte automatisierst, deine Social-Media-Kommentare mühelos managst und die aktuellsten Bildgenerierungs-Modelle clever unter einer einzigen Oberfläche bündelst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

In dieser Folge des Onlineshop Geflüster Podcasts knöpfen wir uns eine der gefährlichsten Ausreden im E-Commerce vor: „Mein Shop ist ein Sonderfall, bei uns läuft alles anders“. Nach über 500 betreuten Onlineshops – von der 2.000-Euro-Sauna bis zum 40-Euro-Spiel – kann ich dir garantieren: Am Ende kämpfen fast alle Marken mit exakt denselben fundamentalen Problemen. Ich verrate dir, warum dieser Glaubenssatz in Wahrheit nur eine clevere Schutzbehauptung ist, um sich vor den wirklich wichtigen, aber oft unbequemen Aufgaben zu drücken. Finde heraus, welchen Dingen du dich dringend stellen musst, um deine Wachstumsblockaden endlich zu lösen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

In dieser Folge des Onlineshop Geflüster Podcasts klären wir, wie echtes Fashion- und Schmuck-Marketing funktioniert. Kunden kaufen hier nicht über komplexe Problemlösungen, sondern hoch emotional nach Optik. Doch wie testest du bei einem riesigen, ständig wechselnden Sortiment kosteneffizient, welche Teile echte Bestseller und welche teure Ladenhüter sind? Ich verrate dir das absolute Must-have Werbeformat, das dir genau diese Arbeit mit minimalem Aufwand abnimmt. Du erfährst, wie du dein Angebot völlig dynamisch ausspielst und warum dieses Setup im Hintergrund wie eine gigantische Retargeting-Maschine funktioniert, die kaufbereite Nutzer direkt bei deiner Konkurrenz abgreift. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir Klartext über die aktuelle Lage im deutschen E-Commerce. Fakt ist: Seit 2020 gibt es doppelt so viele Onlineshops , während der Gesamtumsatz der Branche gleichzeitig um 19 % eingebrochen ist. Du kämpfst also mit doppelt so viel Konkurrenz um deutlich weniger Budget. Wer jetzt noch auf simple Ads und organisches Posten hofft, wird vom Markt verschluckt. Ich zeige dir, warum genau diese Konsolidierung deine größte Chance ist und an welchen konkreten Hebeln du ab sofort drehen musst, um dir auch in schwierigen Zeiten signifikante Marktanteile zu sichern. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

In dieser Folge des Onlineshop Geflüster Podcasts erkläre ich dir, warum es extrem gefährlich ist, den Erfolg deines gesamten Werbeaccounts von ein oder zwei "Winner Ads" abhängig zu machen. Vor allem seit dem Meta Andromeda Update reicht es nicht mehr, kleinteilig an Headlines herumzubasteln. Ich zeige dir, wie du stattdessen ein stabiles Creative-Setup aufbaust, das wie eine Fußballmannschaft funktioniert, bei dem verschiedene Ad-Formate systematisch ineinandergreifen, um Nutzer über Wochen hinweg vom Kauf zu überzeugen – selbst wenn der RoAS im Werbeanzeigenmanager auf den ersten Blick schlecht aussieht. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

In dieser Folge des Onlineshop Geflüster Podcasts starten wir mit einer provokanten Frage: Wenn du wirklich weißt, wie gute Ads funktionieren, warum steckst du dann noch immer bei kleinen Monatsumsätzen fest? Viele Gründer feilen endlos an ihren Creatives herum, ohne zu verstehen, dass das eigentliche Problem oft gar nicht im Werbeanzeigenmanager liegt. Ich zeige dir, welche oft ignorierten Business-Metriken im Hintergrund deine Skalierung blockieren und warum dir der isolierte Blick auf deinen ROAS das Genick bricht. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Distribución ideal de presupuesto para anuncios en diferentes plataformas publicitarias (Meta Ads, Tiktok Ads y Google Ads) Contacto: https://instagram.com/joseluismoreno Puntos vistos en el episodio: 0:00 Introducción 0:34 Presupuesto publicitario para anuncios 01:50 Distribución y diversificación del presupuesto 02:48 Ejemplos de porcentajes (50% meta ads y 50% tiktok ads) 04:03 Porcentajes peligrosos 05:17 Experiencias personales en el tema 06:14 Diversificación de fuentes de tráfico

Jan-Lütjes LinkedIn: https://www.linkedin.com/in/janluetjethoden/ Start To Finish Website: https://starttofinish.de/ In dieser Folge des Onlineshop Geflüster Podcasts spreche ich mit Start-up Headhunter Jan-Lütje über die fatalsten Fehler, die Gründer beim Teamaufbau machen. Viele Shopbetreiber zögern den ersten Vollzeit-Hire viel zu lange hinaus und ertrinken stattdessen in kleinteiligen, administrativen Aufgaben. Wenn sie dann doch einstellen, suchen sie oft blind nach der eierlegenden Wollmilchsau für ein völlig diffuses Stellenprofil. Wir klären, welche konkreten Positionen du als Erstes abgeben musst, um wieder an strategischen Wachstumshebeln zu arbeiten, und woran du im Bewerbungsprozess absolute "A-Player" von teuren Fehlbesetzungen unterscheidest. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

In dieser Folge des Onlineshop Geflüster Podcasts verrate ich dir, woran es liegen könnte, dass dein ROAS beim Skalieren immer wieder einbricht und du auf einem Umsatz-Plateau feststeckst. Viele Brands setzen nur auf laute Creatives mit krassen Hooks, die zwar Reichweite bringen, aber nur die Sofortkäufer abholen. Ich zeige dir, welches Creative du brauchst, um die große Masse an Nutzern, die dich bereits kennen, systematisch vom Kauf zu überzeugen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

In dieser Folge des Onlineshop Geflüster Podcasts spreche ich über die neue Digitalsteuer, die Meta ab dem 1. Juli auf uns Advertiser abwälzt. Ich zeige dir genau, in welchen europäischen Ländern künftig bis zu 5 % Aufschlag fällig werden und worauf du bei den Kosten zwingend achten musst, damit du beim internationalen Skalieren nicht blind deine Marge verbrennst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Neste episódio eu explico por que o marketing digital mudou e por que entender comportamento humano se tornou mais importante do que saber rodar tráfego pago.Durante muito tempo, era possível ter resultado apenas dominando ferramentas, segmentação e estratégias prontas. Mas isso acabou. Hoje, com a evolução da inteligência artificial nas plataformas como Meta Ads, Google Ads e TikTok Ads, o jogo mudou completamente.Os algoritmos não trabalham mais apenas com segmentação manual. Eles analisam comportamento em tempo real. O que a pessoa clica, o que ela ignora, quanto tempo ela assiste, onde ela para, o que ela consome. E a partir disso, tomam decisões de entrega.Neste episódio, eu aprofundo conceitos fundamentais como:comportamento do consumidor no ambiente digitaleconomia da atençãoheurísticas mentais como prova social, autoridade e escassezcomo os algoritmos utilizam machine learning para otimizar campanhaspor que a copy virou a nova segmentaçãoSe você sente que suas campanhas não performam mais como antes, ou que o custo de anúncios aumentou sem explicação, provavelmente o problema não está na plataforma, mas na forma como você está construindo sua mensagem.Eu também explico por que anúncios genéricos não funcionam mais e como criar comunicação que realmente conecta com a pessoa certa.Se você quer aprender marketing digital de forma prática, estratégica e atualizada com o que realmente funciona hoje, eu te convido a conhecer a Hackmart.A Hackmart é minha escola online de marketing digital, com mais de 300 aulas completas, por apenas R$19,90 por mês.Acesse pelo QR Code no vídeo ou pelo link aqui na descrição.Palavras-chave relacionadas:marketing digitalcomportamento do consumidortráfego pagometa adsinteligência artificial no marketingcopywritingalgoritmo do instagramanúncios que convertemmachine learning marketingestratégia digital

Für wöchentlichen Input rund ums Thema E-Commerce und Marketing abonniere unseren [Onlineshop Geflüster Weekly Newsletter](https://www.berend-heins.de/onlineshop-gefluster-weekly?utm_source=podcast&utm_medium=ad&utm_campaign=newsletter) In dieser Folge des Onlineshop Geflüster Podcasts erkläre ich, warum die Aussage „Ich bin kein Zahlenmensch“ in meinen Augen nur eine gefährliche Schutzbehauptung ist. Wer aus Angst oder Unwissenheit den Blick in die Zahlen scheut, steuert sein Business komplett blind. Du verbrennst dabei entweder sinnlos Geld oder lässt massives Umsatzpotenzial liegen, weil du dich nicht traust, profitables Marketing aggressiv zu skalieren. Ich zeige dir, warum du diesen Glaubenssatz zwingend ablegen musst, um endlich die volle Kontrolle über dein Wachstum zu übernehmen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Dal 10 al 12 aprile torna il festival Chora Volume 3. Scopri il programma e come partecipare su https://festival.choramedia.com/ Radio Radicale compie cinquant'anni e rischia di chiudere.  Questo episodio è offerto da Klarna: gestisci le tue spese in modo più intelligente. Scopri di più a questo link.  Per alcune funzioni, potrebbe essere richiesta una commissione di servizio o un piano di abbonamento a pagamento. Fonti: video “Marco Pannella - Uno scandalo inintegrabile” pubblicato sul canale Youtube Radio Radicale il 19 maggio 2016; video “Con Marco Pannella - Raccolta di interventi televisivi di Pannella” pubblicato sul canale Youtube Prima Repubblica il 28 ottobre 2020; video “11 luglio 2010- Conversazione settimanale Pannella Bordin.” pubblicato sul canale Youtube Roberto Mancuso il 1 ottobre 2012; registrazione “I «requiem» di Radio Radicale. Il Requiem in re minore di Wolfgang Amadeus Mozart” pubblicata sul sito radioradicale.it il 31 dicembre 1982; registrazione “I «requiem» di Radio Radicale. La Messa da Requiem di Giuseppe Verdi” pubblicata sul sito radioradicale.it il 31 dicembre 1982; registrazione “Stralcio dell'intervento di Marco Pannella al XXXV congresso del Partito Radicale di Budapest” pubblicata sul sito radioradicale.it il 23 aprile 1989; registrazione “Stampa e Regime” pubblicata sul sito radioradicale.it l'11aprile 2006; registrazione “Stampa e Regime” pubblicata sul sito radioradicale.it il 30 luglio 2025; registrazione “Liberi di scegliere. Festival della cultura della libertà (2ª ed ultima giornata)” pubblicata sul sito radioradicale.it il 29 gennaio 2017; registrazione “Radio Carcere: "Il carcere delle Donne" - Parla Monica ex detenuta nel carcere femminile di Trani: “E' un antico convento che cade a pezzi, lì ci fanno vivere in celle piccole e rovinate e anche lavorare è un sogno...Se quei muri potessero parlare…”. A seguire le lettere scritte dalle persone detenute” pubblicata sul sito radioradicale.it il 26 marzo 2026; diretta dal Parlamento pubblicata da VIDEOPARLAMENTO sul sito radioradicale.it il 31 marzo 2026; account Tiktok ADS, 19 marzo 2026. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hol dir unser [Meta-Exit Protokoll](https://www.berend-heins.de/google-scaling-system?utm_source=podcast&utm_medium=shownotes) und bring deine Google Ads aufs nächste Level. In dieser Folge des Onlineshop Geflüster Podcasts erkläre ich dir, warum es als Gründer absolut fahrlässig ist, Marketing ohne eigenes Know-How abzugeben. Denn wenn du die Mechanismen von Meta, Google oder Conversion-Optimierung nicht selbst verstehst, bist du ein leichtes Opfer für überteuerte Agenturen oder inkompetente Mitarbeiter. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Today's MadTech Daily covers TikTok introducing three new ad formats, OpenAI dropping its partnership with Disney as it decides to close Sora, and Anthropic battling it out in court against the Pentagon over its AI model ban. 

Apple Music partners with Ticketmaster to power its concert discovery feature; Roku's $3 Howdy subscription service launches on Prime Video Presented by Adaptive. Learn more at adaptivesecurity.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Schau dir die Creatives an, von denen ich rede: https://app.foreplay.co/share/boards/SMdSOFfJp9qFkJm5fpmo Edits App: https://apps.apple.com/us/app/edits-video-editor/id6738967378 In dieser Folge des Onlineshop Geflüster Podcasts spreche ich über ein 0€ Creative, das jede teure Hochglanzproduktion schlägt. Ich verrate dir, welches Videoformat bei Social Media Usern, die genervt von klassischer Werbung sind, am besten funktioniert und wie du es ganz simpel selbst mit dem Smartphone aufnehmen kannst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Luis y Albert se sientan a hablar de cómo están usando la inteligencia artificial en su día a día como media buyers en 2026.Nada de teorías: herramientas concretas, workflows que ya aplican con clientes y una comparativa honesta de qué IA merece tu dinero y cuál no.En este episodio aprenderás:

Last few Wed Pros Live tickets!Show notes:This week I spoke to Anshika Arora, a wedding industry expert and founder of a CRM platform, about why wedding professionals need to rethink how they show up for Gen Z couples, who now make up over 50% of the wedding market. We talked about how technology is transforming the wedding planning experience, from the need for more interactive and authentic communication on websites and social media to being upfront about pricing.Anshika's InstagramAnshika's LinkedInTime Stamps:02:00 - Transitioning into the Wedding Business Landscape03:26 - Understanding Gen Z in the Wedding Industry25:00 - Launching a New Conference: Becca's Journey39:54 - The Power of Networking in Business42:54 - Exploring Networking and Technology in WeddingsMentioned in this episode:DIY Advertising Kits from the I Do SocietyDo you want to start utilising paid ads, but unsure where to start? These DIY advertising kits form the I Do Society are here to help. Learn how to create Google Ads, Meta Ads or TikTok Ads for your wedding business or venue, with these easy to follow guides now. Use code BECCA for a discountDIY Advertising kits

¿Es TikTok ads una alternativa a Meta ads o un complemento? Para hablarnos de cómo se encuentra esta plataforma para campañas de ecommerce, tenemos a Adrían Gómez, que nos explicará todo lo que sabe sobre esta plataforma.URL Episodio: https://ppccast.com/podcast/274-estado-de-tiktokads-para-ecommerce-con-adrian-gomezPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Last Wed Pros Live tickets!Show notes:This week I'm chatting to Elizabeth Marberry. We discussed the critical role of social media in modern business, particularly focusing on Instagram marketing strategies that are essential for wedding professionals. Elizabeth shared her journey of growing her brand through use of social media, transitioning from traditional marketing methods and using platforms like Instagram and TikTok.Elizabeth's InstagramSimple & Proven Ways to *Finally* Make Money on InstagramElizabeth's podcastTime Stamps:00:00 - Building Connections Through Storytelling03:42 - Starting the Journey into the Wedding Industry20:27 - The Power of Storytelling in Social Media Marketing29:21 - Transitioning Through Life's Seasons44:43 - Exploring New Places: Elizabeth's First Trip to Ireland and LondonMentioned in this episode:DIY Advertising Kits from the I Do SocietyDo you want to start utilising paid ads, but unsure where to start? These DIY advertising kits form the I Do Society are here to help. Learn how to create Google Ads, Meta Ads or TikTok Ads for your wedding business or venue, with these easy to follow guides now. Use code BECCA for a discountDIY Advertising kits

Send us a textReady for a frank reset after a year that tested every seam? I'm opening the curtain on the “year of shedding”: long-time team members leaving, an IP scare that cut deep, and the decision to step back into client work to rebuild standards and clarity. Out of that churn came a sharper model—paid acquisition as the engine, organic as the trust layer—and a repeatable funnel that books local services solid and sells property without an agent.We dig into the ad mix that actually works in 2026. Meta remains the scale lever, Google Ads is back for the right intent categories, and Pinterest Ads quietly outperform for lifestyle because users arrive in curation mode, ready to act. TikTok Ads still feel high-touch and budget-heavy, while organic TikTok can shine if your brand voice fits. We break down why halving ad spend can stabilise ROAS, how to craft offers people truly want, and why respectful, dignity-first messaging converts better—especially for women in skincare and wellness.Two case paths prove it. First, a simple but powerful local service funnel: targeted ads to a CRO-driven landing page plus a thoughtful introductory offer. It's been booking salons and clinics without the constant social posting treadmill. Second, a new venture—Proper—that uses the same digital spine to sell property privately: targeted ads, a compelling property page, and structured lead handling. We sold faster and cleaner than a traditional listing, and we're building case studies to help more owners take control.If you're weighing a niche shift, wrestling with team changes, or just tired of content grind without returns, this conversation will meet you where you are and hand you a simpler path forward. Subscribe, share this with a founder who needs a reality check and a roadmap, and tell me: should we lean harder into lifestyle or keep a foot in professional services? Your take might shape the next episode.Brands mentioned in this episode:https://www.propahomes.com.auTo work with us, book your client assessment call at https://www.birdcageangeladvisors.com/hire-an-angel/

Here's something most merchants don't realize: you can run paid ads through an influencer's handle instead of your own. It's called whitelisting, and it converts about 15% better. Brad Hoos, CEO of Outloud Group and owner of Shopify store MuskOx Flannels, has been doing influencer marketing since YouTube was mostly cat videos. In this episode, he breaks down how whitelisting works step by step, why he thinks of creators as "decentralized media companies," and what most brands overthink when they're just getting started.SPONSORSSwym — Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific — Smart order editing for Shopifycleverific.comZipify — Build high-converting sales funnelszipify.com/KURTPromo Party — Kurt's new app for free gift with purchase promotionspromoparty.appLINKSOutloud Group: https://outloudgroup.comMuskOx Flannels: https://gomuskox.comWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

Amazon's 2026 Big Spring Sale dates are set. Sponsored Brands ads no longer need custom titles/creatives. TikTok Shop sellers react to the new shipping change.   We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Amazon quietly revealed the 2026 Big Spring Sale is back on March 25-31, shown inside Seller Central's Deals/Lightning Deals section, where some products are already being flagged as eligible. Sellers should start planning promos now—locking in Lightning Deals early or lining up Prime Exclusive Discounts ahead of the event. Exclusive: Some TikTok Shop sellers are pulling back as the platform moves to end independent shipping in the U.S. https://www.modernretail.co/operations/exclusive-some-tiktok-shop-sellers-are-pulling-back-as-the-platform-moves-to-end-independent-shipping-in-the-u-s/ This week's strategy shows how to uncover competitors' proven sales-driving keywords using Amazon-confirmed data in Helium 10's Brand Analytics (ABA Top Search Terms), not just estimates from Cerebro. Add competitor ASINs, choose high-spike weeks, and filter for more than 1% conversion share to reveal keywords Amazon verifies are converting. New Feature Alerts: Helium 10's TikTok Ads now adds automation rules for GMV Max so you can auto-add high-performing affiliate videos and remove underperformers (like a “negative match” for low ROAS). There's also a new Creative Insights page to track ad, affiliate, and authorized posts in one place and quickly move winning videos into campaigns. Helium 10's Keyword Tracker got a small facelift, and the Boost button is finally back to red instead of blue. Boost is the feature that checks rankings up to 24 times a day across rotating browsing scenarios to track organic and sponsored position. New section-level shopper engagement insights on Brand Stores (Beta) https://advertising.amazon.com/en-us/resources/whats-new/brand-store-insights-at-section-level-beta/ Join our free live AI workshop on Monday, 8 am PT, to learn how to prep your product/brand images and prompts so AI generates the exact look you want. We'll demo it live using real Project X images and show the before-and-after results. Register free at http://h10.me/aimfeb Bradley will be in Dubai next week at the Worldef Conference, filming case studies and potential podcast interviews with sellers in attendance. If you're there, come say hi and message me on Instagram @SeriousSellersPodcast to get on camera. Event info at http://h10.me/dubai In episode 492 of the AM/PM Podcast and Weekly Buzz, Bradley discusses: 00:00 - Introduction 00:43 - 2026 Amazon Big Spring Sale 02:04 - Amazon Sponsored Brand Update 03:22 - Competitor Keyword Sales 05:17 - TikTok Shop Exodus? 08:01 - TikTok Ads 09:44 - KW Tracker Boost 10:55 - Amazon Brand Store Insights 11:45 - Upcoming Events

Show notes:This week I spoke to Mark Chapman, President of the I Do Society and the wedding industry's leading expert in Google Meta and TikTok ads. We discussed the significance of paid advertising strategies in 2026, emphasising the evolving landscape of social media and the pivotal role of short-form video content.Find out more about the DIY Ads courses use code BECCA for a discountGet your tickets for Wed Pros Live!Time stamps:00:11 - The Impact of Live Events on Personal Growth04:17 - Navigating the New Era of Wedding Business Marketing10:03 - The Evolution of Wedding Advertising Strategies22:53 - Deciding Where to Allocate Advertising Resources26:09 - The Shift in Advertising Strategies39:27 - The Impact of AI on Advertising40:51 - Transitioning to In-Person EventsMentioned in this episode:DIY Advertising Kits from the I Do SocietyDo you want to start utilising paid ads, but unsure where to start? These DIY advertising kits form the I Do Society are here to help. Learn how to create Google Ads, Meta Ads or TikTok Ads for your wedding business or venue, with these easy to follow guides now. Use code BECCA for a discountDIY Advertising kits

This week I'm chatting to wedding photographer Mycah Bain. We discussed her philosophy that success in the wedding industry is not solely defined by financial metrics but rather by the joy and fulfilment derived from her work. She reflects on her early career, the challenges of burnout, and the pivotal decisions that led her to establish a balanced approach to business.Visit Mycahs websiteFollow Mycah on InstagramGet your tickets for Wed Pros LiveTime stamps:00:14 - Introduction to Wedding Business Strategies00:29 - Embarking on the Journey of Wedding Photography11:48 - Embracing Change: The Journey to Self-Care and Business Growth17:33 - Transitioning to a Team-Based Business Model31:24 - Understanding Money Mindset37:52 - Embracing Change: The Role of AI in Business40:26 - Defining Your Dream LifeMentioned in this episode:DIY Advertising Kits from the I Do SocietyDo you want to start utilising paid ads, but unsure where to start? These DIY advertising kits form the I Do Society are here to help. Learn how to create Google Ads, Meta Ads or TikTok Ads for your wedding business or venue, with these easy to follow guides now. Use code BECCA for a discountDIY Advertising kits

Show notes:This week I'm speaking to Daisy Bradley about the evolution of the wedding industry, focusing on the operational challenges and marketing strategies that define success for venues like Post Barn. Daisy recounts her personal journey through the hospitality sector, and now the wedding industry. Daisy highlights the significance of fostering a strong team culture that prioritises client relationships, ensuring that every couple feels a personal connection to the venue and its staff.Time Stamps:00:00 - Building Connections in Wedding Business01:24 - The Journey to the Post Barn11:33 - Embracing Change in the Wedding Industry24:01 - Building Relationships with Suppliers36:41 - The Changing Landscape of Wedding Planning44:43 - Navigating Wedding Planning: The Evolving LandscapeMentioned in this episode:DIY Advertising Kits from the I Do SocietyDo you want to start utilising paid ads, but unsure where to start? These DIY advertising kits form the I Do Society are here to help. Learn how to create Google Ads, Meta Ads or TikTok Ads for your wedding business or venue, with these easy to follow guides now. Use code BECCA for a discountDIY Advertising kits

Are you and your wedding business aligned? Today I'm catching up with Lina Orsino-Allen, half of Lina and Tom Photography. Lina's ethos is to see you grow a soul led business that can thrive without burnout. I've known Lina as part of the wedding industry for nearly 10 years, so it's an absolute pleasure to have her on the podcast today.Lina will also be part of my real wed pro panel at Wed Pros Live London - we hope to see you there!Follow Lina on InstagramVisit Lina and Toms websiteLina Della Luna websiteBook your ticket for Wed Pros Live.Chapters:00:00 - Rediscovering the Joy in Wedding Businesses09:39 - The Journey into Wedding Photography10:40 - Building Confidence in Your Photography Business24:52 - Navigating Desperation in the Wedding Industry34:12 - The Shifting Landscape of Client Relationships44:33 - Navigating Business Burnout and New Beginnings53:10 - Embracing Intuition in BusinessMentioned in this episode:DIY Advertising Kits from the I Do SocietyDo you want to start utilising paid ads, but unsure where to start? These DIY advertising kits form the I Do Society are here to help. Learn how to create Google Ads, Meta Ads or TikTok Ads for your wedding business or venue, with these easy to follow guides now. Use code BECCA for a discountDIY Advertising kits

Natalia Chappell is the founder of Natalia Chappell & Co, a UK-based consultancy helping luxury and lifestyle brands scale sustainably. Previously, she led marketing for THG's luxury division, working with brands like Coach and Ralph Lauren across price points from hundreds to thousands of pounds.In this episode of DTC Pod, Natalia breaks down what it really takes for US brands to win in the UK—and why so many get it wrong. She shares the full-funnel mistakes she sees premium brands make over and over, why some household US names thrived in Britain while others quietly retreated, and what's actually driving results on Meta right now. She also gets into how to connect with younger consumers who think differently about spending, and why the old playbook of polished content isn't cutting it anymore. Plus, her journey from corporate marketing leader to female founder, and what she wishes more people understood about building a business as a woman.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Lessons from high-growth UK e-commerce brands 2. Creating sustainable, holistic marketing strategies3. Using data and analytics to drive channel mix decisions4. Optimizing for paid and organic synergy5. Landing page and website audit best practices6. UGC, influencer, and creator partnership frameworks7. Onboarding and managing creators for conversion and brand fit8. Navigating UK logistics, customs, and local expectations9. How to adapt brand voice and content for UK consumer10. UK cultural moments and how to plan campaigns around them11. Success stories (Drunk Elephant, Ralph Lauren, Coach) and why some US brands flop12. Digital-first approaches to brand building13. Upcoming trends—partnership ads, authentic content, and Gen Z consumers14. Supporting and growing as a female founder in e-commerceTimestamps00:00 Introduction to DTC POD and episode with Natalia Chappell01:18 Natalia's background: fashion, digital marketing, luxury brand experience03:26 Lessons learned building luxury and beauty e-commerce teams05:16 Becoming a female founder and launching Natalia Chappell & Co07:22 The type and scale of brands Natalia's agency works with09:07 Optimizing paid-to-organic mix for sustainable growth12:12 Data, analytics, and the importance of first-party data integrity13:33 Why understanding inventory and offer depth matters before scaling ads16:26 Building a marketing flywheel that feeds itself18:50 Audience segmentation, CRM, and conversion optimization20:08 Attribution modeling and keeping data integrations clean22:29 Organic growth: auditing website, SEO, landing pages, and reviews24:03 Content strategy: authentic UGC, influencers, and the UK market26:58 Equipping creators for conversion, not just reach29:25 Structuring affiliate and creator programs, commissioning vs. flat fees33:01 Logistics: Warehousing, customs, and UK delivery expectations36:54 Adapting voice, copy, and calendar to resonate in the UK38:34 Brand case studies: Drunk Elephant, Coach, Ralph Lauren41:09 Why some US brands struggle in the UK (Forever 21, etc.)44:21 Trends to watch: partnership ads, content authenticity, Gen Z targeting47:25 Where to find and connect with Natalia ChappellShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokNatalia Chappell - Founder of Natalia Chappell & Co.Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

In this episode, we dive into how AI is accelerating the shift in user-generated content for advertising. Donatas Smailys, Co-founder and CEO of Billo, shares why social algorithms now demand high-volume content, his view on using AI as a scaling tool for real human creators (not for generating fake humans), and the crucial role of authenticity and variety in winning on platforms like Meta and TikTok. He also discusses the future of trust and AI characters in the content landscape.Topics discussed in this episode:  Why social algorithms now demand high-volume content daily. What makes a successful brand-creator relationship: emotion and performance data. Why Meta's Andromeda algorithm now wins with variety and volume of creatives. Why fake faces and AI-generated UGC are viewed as short-term gains with risk of backlash. How Billo uses AI to instantly generate the next creative from existing real human content. Why the future will require clear differentiation between real and AI content. Links & Resources Website: https://billo.app LinkedIn: https://www.linkedin.com/in/smailys/  Get access to more free resources by visiting the show notes at https://tinyurl.com/y2zubc9w______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Welcome back to another episode of the I Do Wedding Marketing Podcast and oooh do we have a power-packed episode for you this week! I'm joined once again by my dear friend and wedding-industry legend, Brian Lawrence, a marketing strategist, web designer, and SEO expert who's helped hundreds of wedding pros turn their websites into lead-generating machines.Brian is a recognized authority in web design and SEO resources for the wedding industry. With a proven track record of creating websites for numerous wedding vendors across the US and Canada, Brian's expertise is highly regarded in the field. His commitment to website accessibility and compliance is underscored by a strong personal dedication to championing the rights of marginalized groups and individuals with disabilities. His proactive approach and practical strategies serve as a valuable resource for those looking to optimize their online presence and provide an inclusive user experience.And in this episode, we're breaking down what it really means to have a client-centric website - one that doesn't just look stunning, but actually speaks to your couples' hearts, builds instant trust, and inspires them to reach out before they ever think twice.

Sandy Diao is one of the most exceptional growth leaders of the last decade. Sandy has scaled products to over 200M+ users and led growth teams at Descript, Meta and Pinterest. She is also a prolific writer all on things growth here.  AGENDA:  03:59 Biggest Growth Lessons from Pinterest 08:01 What is a Good vs a Bad Growth Hypothesis 11:11 Common Mistakes in Growth Strategies 14:57 Channel Fit: When You Have It & What To Do 25:43 Return on Ad Spend (ROAS) 101: How to Build a Paid Marketing Machine 30:08 How to Do SEO and Long-Term Growth Investments 33:22 Doubling Down on Successful Channels 36:31 The Unchanging Foundations of SEO 37:52 Generative AI Engines vs. Traditional Search Engines 41:12 Paid Marketing Channels: What's Overrated? 43:42 The Rise of User-Generated Content (UGC) 46:34 TikTok Ads: Expectations vs. Reality 49:55 Brand Marketing: What is Real vs What is BS? 53:33 The Importance of Feature Launches 01:01:50 Hiring for Growth: When and Who? 01:08:55 Quick Fire Round: Onboarding, Notifications, and Growth Channels    

In this episode of the I Do Wedding Marketing Podcast, I sit down with Canva Verified Expert Brenda Cadman, who shares game-changing strategies for cleaning up, organizing, and maximizing your Canva account - especially if you're a wedding professional juggling brands, clients, and content.Brenda has been teaching Canva techniques since 2019 and previously spent 20 years running a web development company. She's based in Charlottetown, Prince Edward Island (hello, Atlantic Time!) and focuses on the “unsexy but powerful” side of Canva: organization, brand systems, and time-saving habits.✨ In This Episode, We Dive Into:Why Canva Pro is worth the upgrade for wedding vendorsHow to build a smart, streamlined folder system (no more “copy of copy of” file names!)The secret to looking high-end with free Canva templatesThe real time-saving magic of brand kits and brand templatesTips for making your Canva account team-friendly and turnover-proofWhat folders you actually need - and which to archive right nowWhether you're a wedding pro designing your own marketing or managing a team, this conversation will help you work smarter, show up more polished, and stay consistently on brand. Don't just listen - apply what you hear and start creating with confidence!Connect with Brenda:Website: https://brendacadman.com/Resources: Brenda's Clean Up My Canva Course: Organize designs, uploads, templates, and maintenance workflows with this self-paced, evergreen course.Brenda's Canva Starter Guides: free starter guides designed to help small business owners learn how to use Canva step by step, so you can create your own branding, marketing materials, and social media content without feeling overwhelmed.Thank You to This Episode's Sponsor, The I Do Society!Learn more about their DIY Advertising Kits and how they're absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error. 

Do you know when it's time to do things yourself, and when you should hand them off? Are you so busy that you can't spare the hours to learn a new skill—or are you in a spot where investing that time could pay off for years to come? In this episode, I talk with Mark Chapman about the art of knowing when to DIY your online advertising—and when to trust an expert. We ask: How do you balance your time and money to get the results you want? What are the clues that a task is better left to a pro? And how does learning new skills in advertising actually improve every part of your marketing?Listen to this new episode for practical decision-making tips on when to do it yourself, when to delegate, and how to get the most value—and results—from your advertising efforts.About Mark:  Mark Chapman is the President of The I Do Society and the wedding industry's leader in paid advertising. His team helps your wedding business reach and convert your ideal couple with Google Ads, Meta Ads and TikTok Ads.     We spoke on the episode about The I Do Society's new DIY Advertising Kits, and the special discount for my listeners. It's like having an advertising expert in your back pocket — with step-by-step guidance for you to plan, build and succeed with paid ads.And you can get $100 off any kit with my code. Go to https://theidosociety.com/ad-kits/?via=alan and use Coupon Code - ALAN - to save $100You'll save thousands and skip months of trial and error this engagement season.For more information about Mark and his done-for-you services, visit: http://theidosociety.com/  Have a free, 30-minute discovery call with Mark, click this link and mention my name: https://calendly.com/the-i-do-society/membership-inquiry-meeting  If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan's site:Coming to Wedding MBA this year? Join me for a brand new workshop, before the conference starts. Can't make that? Come to Charlotte NC on Dec. 3rd for a Mastermind Day. Visit www.MastermindDay.com for information and tickets on upcoming events. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Friends, have you ever heard of an educational email course?Because honestly? I hadn't until recently. And now I'm obsessed...

Welcome back to another episode of the I Do Wedding Marketing Podcast! This week I'm joined by Elizabeth Nelson, founder of Snowmad Digital, a digital agency helping wedding venues book out their calendars through smart SEO, beautiful web design, advertising, and automation.Elizabeth's journey from wildland firefighter to wedding marketing powerhouse is as fascinating as it is inspiring. Together, we dig into what's really working right now for wedding venues and creative businesses online - and what outdated marketing tactics you can finally let go of.✨ In This Episode, We Cover:Elizabeth's origin story - how firefighting led to founding a thriving digital agency for venuesThe #1 mistake venues make with SEO (and how to fix it fast)How social media and SEO work together to boost your visibility and trust factorWhat Google actually wants in 2025 (hint: quality, trust, and context > keywords)Google Ads vs. organic SEO - how they complement each other and when to invest in eachWhy your venue needs a landing page (not just a homepage) for better conversionsThe metrics that matter most - and how to tell if your marketing is truly workingElizabeth's take on trends that need to stop and the underrated tactics venues should try insteadSimple, high-impact ways for venues on a tight budget to start seeing real resultsIf you've been wondering how to get more qualified leads, build trust with couples before they ever hit “inquire,” or simply understand what's actually working in today's market — this episode is for you. Elizabeth breaks everything down in a way that's smart, approachable, and immediately actionable. You'll walk away with fresh clarity, a few myth-busting moments, and a renewed sense of confidence in your marketing.Connect with Elizabeth:Website: https://snowmaddigital.com/ Instagram: https://www.instagram.com/snowmaddigital/ Thank You to This Episode's Sponsor, The I Do Society!Learn more about their DIY Advertising Kits and how they're absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error. 

This isn't just another episode of the I Do Wedding Marketing Podcast, this is something very special.Back in Episode 170, I shared my exact Instagram strategy for attracting local wedding leads.Today, we get to hear what happens when someone actually implements it. Enter the one and only Heidi Nielson, a live wedding painter from Los Angeles who went from quietly posting on Instagram here and there… to multiplying her reach, growing her followers, and sparking genuine connections with couples and vendors.In just a few short weeks, Heidi has:Quadrupled her views and boosted her engagement by 600%