Podcasts about digital ads

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it? ✨ Most lawyers spend years chasing the wrong clients — but what if one simple exercise could show you exactly who you should be working with? In this episode, Mike and Danny share a quick, repeatable method for identifying your dream clients and turning that insight into a focused growth strategy for your firm.

In this episode, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling. He explains how to see the true impact of top-funnel channels like YouTube, TV, and influencers, track offline sales, and optimize budgets daily.Mike also reveals how AI-driven insights help brands scale confidently across DTC, marketplaces, and retail.Topics discussed in this episode:  How marketing mix modeling works. Why adding more ad channels makes attribution messy. How the ‘last click' skews your data. Why top-of-funnel is hard to measure. What MMM shows that others can't. How AI-driven MMM gives daily insights. Why the real ‘source of truth' is human. How to link offline sales to digital ads. Why omnichannel brands gain most from MMM. What the MMM ‘aha moment' looks like. Why one metric won't scale your business. Links & Resources Website: https://prescientai.com/LinkedIn: https://www.linkedin.com/in/michaeljtrue/ LinkedIn: https://www.linkedin.com/company/prescient-ai/Get access to more free resources by visiting the show notes athttps://tinyurl.com/y2v7t7fxMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

Did you like this episode? Dislike it?

In this episode, we're joined by Amber Knight from BookingsCloud to talk advertising, marketing teams, budget, AI/ML, targeting and a LOT more!Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'ConnellAmber KnightBookingsCloudEditor's note: we had some minor audio issues during recording. 

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Send us a textThrow away the notion that digital marketing alone can build your home service business. In this eye-opening conversation, Lemon Seed Marketing founders Emily and Crystal reveal why so many contractors struggle with marketing that actually works—and how to fix it.The key lies in their signature three-bucket framework: be memorable (building your brand), be discoverable (generating leads through call-to-action marketing), and foster your existing customer database. This strategic approach creates balance and sustainable growth instead of the constant feast-or-famine cycle most contractors experience."You can't outspend a bad brand," Crystal explains, highlighting how many companies throw money at digital marketing while neglecting the foundation that would make those ads perform better. The discussion offers practical insights on diversifying marketing investments across brand-building activities (truck wraps, billboards, radio), lead generation tactics (Google Local Service Ads, direct mail), and customer retention strategies (segmented email marketing, genuine community involvement).The hosts share real-world examples of marketing that clicks, like creating memorable community event experiences, developing strategic email nurture campaigns that don't annoy customers, and setting proper expectations for each marketing tactic. Their engaging, no-nonsense style cuts through industry jargon to deliver actionable advice for contractors ready to build legacy brands.Whether you're struggling to generate consistent leads or looking to take your established company to the next level, this conversation provides the framework to transform your marketing approach. Ready to make marketing that clicks for your business? Visit lemonseedmarketing.com/contact to schedule a discovery call today.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Did you like this episode? Dislike it?

“People get caught up with digital and data and thinking, 'Oh, I've got to game the system. I've got to know the algorithm. But at the end of the day, remember that there's actually a human on the other end." Brendan Lee Top Five Top Tips For Improving Your Digital Ads Conversion Rates1.  Know who you are most going to be able to help2.  Speak specifically to that target audience3.  Talk about the problem they have that you will magic make go away4.  Offer something small of value to make a connection5.  The customer journey needs multiple layers TIME STAMP SUMMARY 01:01   Remembering that there is a human on the other end of digital interactions.06:33  Presenting the solution in a manner that suits the persona's personality type.11:45   The need to choose platforms that align with the persona.15:50   Wasting money on platforms that don't reach the target audience. Where to find Brendan?Website                  https://bedigitalgroup.com/ LinkedIn                 https://au.linkedin.com/in/bdanlee  Brendan Lee Bio Brendan is a strategic thinker and creative problem-solver passionate about driving growth for businesses of all sizes. With a background in marketing, sales and customer experience, Brendan excels in connecting high level strategy with actionable tactics that deliver measurable results.As a dynamic leader and innovator, he thrives on helping businesses navigate complex challenges, uncover new opportunities and create meaningful connections with their audiences. Known for his collaborative approach and practical insights, Brendan is committed to empowering businesses to achieve sustainable scalable success.

Scott Devitt and his Wedbush team share insights from a recent Digital Ads survey. He reveals a largely positive backdrop for the overall digital advertising space addressing companies like The Trade Desk (TTD), Pinterest (PINS), Amazon (AMZN) and more. For Meta Platforms (META), he says the company is entering a "different phase" now spending millions of dollars to bring in talent for the A.I. cycle following a year of efficiency. Scott looks at the A.I. capabilities that could impact its digital advertising business.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – / schwabnetwork Follow us on Facebook – / schwabnetwork Follow us on LinkedIn - / schwab-network About Schwab Network - https://schwabnetwork.com/about

Did you like this episode? Dislike it? In Part 2 of this strategic breakdown, Danny Decker walks you through the final steps in building a marketing system that works while you work. From retargeting pixels and ad targeting to drip campaigns and monthly newsletters, this episode is packed with systems you can use to attract and convert leads—automatically.

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it? Not all prospects are ready to buy right now—and if your marketing doesn't match their mindset, you're losing clients. In this episode, Danny Decker reveals the psychology behind the buyer urgency spectrum and explains how to craft content that moves people from curious to committed. Learn when to educate, when to invite, and when to say “Call me now.”

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it? ✨ Most lawyers think content is about showing off what they know—but that's exactly why it doesn't work. In this episode, Danny Decker flips the script and shares how to build content that hits your audience's deepest concerns and questions. Learn how to make every post, blog, and video feel like you're reading your client's mind.

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

In this episode of Rethink Real Estate, host Ben Brady sits down with Jupiter, Florida's powerhouse listing agent, Erica Wolfe — also known as The Wolfe Pack. With 88% of her $73M in production coming from listings, Erica opens up about how her team has mastered digital farming, market domination, and building a listing-focused business fueled by data and intentional structure.Ben and Erica dig deep into everything from database management and qualifying leads, to setting high but realistic sales goals and leading a tight-knit, high-performance team. They also explore how to attract the right agents, how to structure splits with transparency, and the math agents overlook that's costing them income.If you're looking to scale your listings, build a strong team culture, and use digital ads and direct mail the way top agents do — this is the episode to watch.Timestamps & Key Topics:[00:00:00] - Erica Wolfe on Goal Setting, Listings, and Team Structure[00:05:30] - The Power of Data Hoarding and Database Segmentation[00:11:56] - How Wolfe Pack Converts Leads and Qualifies Quickly[00:18:36] - Digital Ads, Mailer Strategy, and Market Presence[00:25:59] - Navigating Insurance & Florida Market Conditions in 2025

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Discover how True Classic built a billion-dollar apparel brand through content marketing, Facebook ads, and comedy-driven creative that converts.Watch on Shopify Masters's YouTube channel here. For more on True Classic and show notes, click here. 

Did you like this episode? Dislike it?

Did you like this episode? Dislike it? ⚠️ Most law firms waste money on Facebook ads by skipping the planning phase. In this short but essential episode, Danny Decker lays out the three critical questions every lawyer must answer before launching a campaign. If you're serious about generating leads that convert—and avoiding vague, expensive ads—this is your roadmap to getting it right from the start.

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

If you've ever heard success stories (or nightmares) about running digital ads, you might have a strong desire to try them out or avoid them at all costs. Today, I've invited digital marketing guru Danielle Migliaccio-Morse of DM Squared Media to walk you through when and how to use digital ads to grow your business. Plus, we cover common mistakes, budgeting, and what to look out for when hiring someone to help.    Chapters 00:29 - Meet Danielle Migliaccio-Morse  01:38 - Digital marketing background 03:20 - The importance of data, proof of concept, and goals  06:13 - How to get started with ads  10:40 - What data and metrics to pay attention to  14:01 - The power of Google Analytics  17:15 - Which ad platforms will work best for you  21:45 - Hiring a neutral, objective expert to help 24:11 - Budgeting and making the most of your investment 29:22 - Free roadmap and checklist    Grab a free copy of Danielle's “Roadmap to Ads Success - 6 Steps to Take BEFORE You Spend a Cent on Ads” at https://www.dmsquaredmedia.com/roadmap Follow Danielle on Instagram at https://www.instagram.com/digitalmarketingdanielle   For even more content and a daily dose of inspiration, follow me on Instagram at http://www.instagram.com/HeatherJoyHubbard  

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?