Podcasts about digital ads

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Best podcasts about digital ads

Latest podcast episodes about digital ads

The Law Firm Marketing Minute
How This Content Turns Curious Clicks into Future Clients

The Law Firm Marketing Minute

Play Episode Listen Later Oct 24, 2025 3:32 Transcription Available


Did you like this episode? Dislike it? In this episode, Marc Cerniglia reveals how gated content can quietly turn casual website visitors into qualified leads. If your law firm is giving away all its knowledge for free, you're missing a huge opportunity to capture contact info and nurture relationships over time. Marc explains how simple downloadable resources, webinars, and lead magnets can fill your pipeline with potential clients who are already interested in what you do.

Investor Fuel Real Estate Investing Mastermind - Audio Version
How Real Estate Funds Use Digital Ads, Retargeting, and Podcasts to Raise Millions (Jason Fishman, DNA)

Investor Fuel Real Estate Investing Mastermind - Audio Version

Play Episode Listen Later Oct 24, 2025 27:39


In this episode of the Investor Fuel podcast, host Michelle Kesil speaks with Jason Fishman, a growth marketer specializing in investor acquisition. Jason shares insights into his innovative marketing strategies for real estate investors, detailing his approach to building awareness and engagement through digital channels. He discusses the importance of a structured marketing strategy, the success stories from his campaigns, and the evolving landscape of digital marketing. Jason emphasizes the significance of building relationships and leveraging referral partnerships to find clients, while also exploring new trends in marketing, including the use of podcasts and AI tools.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

The Law Firm Marketing Minute
What Most Firms Miss About Content and Leads

The Law Firm Marketing Minute

Play Episode Listen Later Oct 22, 2025 2:23 Transcription Available


Did you like this episode? Dislike it? Most law firms assume content marketing should directly bring in new leads—but that's not the whole story. In this episode, Marc Cerniglia explains the real way content drives growth and how it can dramatically increase your referrals and repeat business. If you've ever wondered why your blogs or social media aren't generating leads, this one's for you.

The Thoughtful Entrepreneur
2281 - The Future of Digital Ads: Reducing Carbon Emissions and Driving Results with Boa's Avril Tomlin-Hood

The Thoughtful Entrepreneur

Play Episode Listen Later Oct 8, 2025 19:57


Sustainable Digital Advertising: How Purpose-Driven Brands Can Reduce Their Carbon Footprint and Boost PerformanceDigital advertising powers much of the online economy, but it comes with a hidden cost: a significant environmental impact. In a recent podcast, Josh Elledge spoke with Avril Tomlin-Hood, CEO & Founder of boa, a strategic sustainable digital media buying agency. They explored how brands can take meaningful action to reduce emissions while improving ad performance, offering practical strategies for purpose-driven marketing.Making Digital Advertising Sustainable Without Sacrificing PerformanceAvril explains that digital ads consume energy across servers, data centers, and real-time bidding platforms, creating “scope 3” emissions that many brands overlook. She emphasizes the importance of auditing campaigns, measuring emissions, and eliminating waste in the media supply chain. By optimizing targeting, frequency, and placements, companies can reduce unnecessary impressions and improve return on ad spend.Choosing sustainable partners and platforms is another key step. Boa encourages brands to prioritize agencies and publishers that use renewable energy and have verified carbon reduction goals. Communicating these efforts authentically—through case studies, blog posts, and social media—helps brands build trust and demonstrate real commitment to sustainability.Finally, Avril highlights the growing role of AI and the challenges of “walled gardens” like Google and Meta, which can complicate planning while increasing energy consumption. She advises marketers to stay agile, evaluate environmental impact alongside campaign effectiveness, and start with small improvements that scale over time. Sustainable advertising isn't just responsible—it's often more efficient and profitable.About Avril Tomlin-HoodAvril Tomlin-Hood is CEO & Founder of boa, a strategic sustainable digital media buying agency. With a focus on purpose-driven brands, she helps businesses reduce their digital carbon footprint while optimizing advertising performance and audience engagement.About boaBoa partners with companies to deliver eco-conscious media buying solutions that prioritize both performance and sustainability. Their services include auditing digital campaigns, optimizing targeting, and guiding brands toward greener platforms and practices.Links Mentioned in This Episodeboa WebsiteAvril Tomlin-Hood LinkedInKey Episode HighlightsUnderstanding the carbon footprint of digital advertisingAudit, measure, and reduce emissions in ad campaignsOptimizing targeting and frequency to improve efficiencyChoosing sustainable partners and platformsCommunicating sustainability efforts authenticallyConclusionSustainable digital advertising is no longer optional for brands that want to thrive in a resource-conscious world. By reducing emissions, eliminating waste, and partnering with eco-conscious platforms, marketers can achieve better performance, build trust with audiences, and make a meaningful impact on the environment.

The Law Firm Marketing Minute
Google vs. Meta vs. LinkedIn: Which Ads Actually Work for Law Firms?

The Law Firm Marketing Minute

Play Episode Listen Later Oct 2, 2025 3:18 Transcription Available


The Law Firm Marketing Minute
A Better Strategy for Your Law Firm's Digital Ads

The Law Firm Marketing Minute

Play Episode Listen Later Sep 29, 2025 1:40


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The Law Firm Marketing Minute
When Should Your Marketing Start Converting Into Cases?

The Law Firm Marketing Minute

Play Episode Listen Later Sep 24, 2025 1:34


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The Law Firm Marketing Minute
The Difference Between Lead Gen & Lead Nurturing

The Law Firm Marketing Minute

Play Episode Listen Later Sep 19, 2025 1:26


The Law Firm Marketing Minute
How to Stand Out in a Crowded Legal Market

The Law Firm Marketing Minute

Play Episode Listen Later Sep 18, 2025 1:30


The Law Firm Marketing Minute
Where to Start with Your Law Firm's Marketing

The Law Firm Marketing Minute

Play Episode Listen Later Sep 17, 2025 1:37


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Coffee with Closers
Why Spray & Pray Digital Ads Are Dead ( And What Works Now)

Coffee with Closers

Play Episode Listen Later Sep 17, 2025 42:45


How top marketers handle today's changing B2B world. We talk about balancing brand growth with sales, go-to-market (GTM) strategies, working with fractional CMOs, and how AI is changing marketing. You'll also learn about using events to create demand and how better sales-marketing teamwork can speed up growth.If you're in SaaS, tech startups, or a marketing leader, this episode shares practical tips on how to grow with smaller budgets, use influencers in smart ways, and create content based on data.Find out for FREE with our Growth Score Quiz—get custom insights and a roadmap to scale. Take the quiz now!

The Law Firm Marketing Minute
Can You Grow a Law Firm Without Spending on Marketing?

The Law Firm Marketing Minute

Play Episode Listen Later Sep 12, 2025 0:54


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The Law Firm Marketing Minute
Are LSAs Better Than Google Ads for Law Firms?

The Law Firm Marketing Minute

Play Episode Listen Later Sep 11, 2025 1:39


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The Law Firm Marketing Minute
Can Video Marketing Actually Bring You Cases?

The Law Firm Marketing Minute

Play Episode Listen Later Sep 10, 2025 1:32


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Silicon Valley Tech And AI With Gary Fowler
Retail AI Revolution: How VenueX Proves Offline ROAS & Connects In-Store Data to Digital Ads with Kürşad Arman

Silicon Valley Tech And AI With Gary Fowler

Play Episode Listen Later Sep 10, 2025 38:29


Maven Marketing with Brandon Welch
How to Hold Your Digital Ads Accountable

Maven Marketing with Brandon Welch

Play Episode Listen Later Aug 21, 2025 28:23 Transcription Available


Send us a textCPC, CPL, CTR, CPM… confused yet? You're not alone. Most business owners are tired of data nerds throwing around acronyms that don't actually explain if their ads are making money.In this episode, Brandon and Caleb “de-nerdify” digital marketing and break down the only 5 metrics you really need to watch to know if your campaigns are profitable. No fluff. No buzzwords. Just the truth.Here's what we cover: What impressions actually mean (and when they don't matter) The click-through rate benchmarks that separate good ads from bad ones Cost-per-click: what's normal, what's not, and how competition drives it up Conversion rates—and why anything below 5% is a red flag The cost-per-lead number that tells you instantly if you're making money or burning itIf you've ever felt overwhelmed by marketing reports that sound like Charlie Brown's teacher, this episode is your shortcut to clarity.Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram:   / frankandmavenmarketing  TikTok:   / frankandmaven  Twitter:   / frankandmaven  LinkedIn:   / frank-and-maven  Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here:https://a.co/d/1clpm8aDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

The Law Firm Marketing Minute
The Art of Attracting Better Clients, Not Just More

The Law Firm Marketing Minute

Play Episode Listen Later Aug 15, 2025 13:48 Transcription Available


The Law Firm Marketing Minute
Should Your Favorite Clients Help You Craft Winning Ads?

The Law Firm Marketing Minute

Play Episode Listen Later Aug 14, 2025 1:38


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The Law Firm Marketing Minute
The Simple Trick to Attract More Dream Clients

The Law Firm Marketing Minute

Play Episode Listen Later Aug 13, 2025 1:39


Did you like this episode? Dislike it? ✨ Most lawyers spend years chasing the wrong clients — but what if one simple exercise could show you exactly who you should be working with? In this episode, Mike and Danny share a quick, repeatable method for identifying your dream clients and turning that insight into a focused growth strategy for your firm.

Ecommerce Coffee Break with Claus Lauter
What Is Marketing Mix Modeling In Ecommerce And How To Use It — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How AI-driven MMM Give Daily Insights (#424)

Ecommerce Coffee Break with Claus Lauter

Play Episode Listen Later Aug 13, 2025 22:35 Transcription Available


In this episode, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling. He explains how to see the true impact of top-funnel channels like YouTube, TV, and influencers, track offline sales, and optimize budgets daily.Mike also reveals how AI-driven insights help brands scale confidently across DTC, marketplaces, and retail.Topics discussed in this episode:  How marketing mix modeling works. Why adding more ad channels makes attribution messy. How the ‘last click' skews your data. Why top-of-funnel is hard to measure. What MMM shows that others can't. How AI-driven MMM gives daily insights. Why the real ‘source of truth' is human. How to link offline sales to digital ads. Why omnichannel brands gain most from MMM. What the MMM ‘aha moment' looks like. Why one metric won't scale your business. Links & Resources Website: https://prescientai.com/LinkedIn: https://www.linkedin.com/in/michaeljtrue/ LinkedIn: https://www.linkedin.com/company/prescient-ai/Get access to more free resources by visiting the show notes athttps://tinyurl.com/y2v7t7fxMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

The Law Firm Marketing Minute
Effective Marketing Acts Like a Filter

The Law Firm Marketing Minute

Play Episode Listen Later Aug 12, 2025 0:54


The Art Of Hospitality
What Are Vacation Rental Managers Getting Wrong On Digital Ads? (With Amber Knight)

The Art Of Hospitality

Play Episode Listen Later Aug 6, 2025 45:03


In this episode, we're joined by Amber Knight from BookingsCloud to talk advertising, marketing teams, budget, AI/ML, targeting and a LOT more!Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'ConnellAmber KnightBookingsCloudEditor's note: we had some minor audio issues during recording. 

The Law Firm Marketing Minute
How Law Firms Can Advertise on a Limited Budget

The Law Firm Marketing Minute

Play Episode Listen Later Aug 1, 2025 12:29 Transcription Available


The Law Firm Marketing Minute
What Kind of Ad Campaigns Actually Make the Phone Ring?

The Law Firm Marketing Minute

Play Episode Listen Later Jul 31, 2025 1:10


The Law Firm Marketing Minute
What's the Smartest Way to Start Running Ads?

The Law Firm Marketing Minute

Play Episode Listen Later Jul 30, 2025 1:53


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The Law Firm Marketing Minute
Stop Squandering Your Greatest Marketing Asset

The Law Firm Marketing Minute

Play Episode Listen Later Jul 29, 2025 1:53


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From the Yellow Chair
Marketing that Clicks- and It's Not Just Digital Ads

From the Yellow Chair

Play Episode Listen Later Jul 29, 2025 56:38 Transcription Available


Send us a textThrow away the notion that digital marketing alone can build your home service business. In this eye-opening conversation, Lemon Seed Marketing founders Emily and Crystal reveal why so many contractors struggle with marketing that actually works—and how to fix it.The key lies in their signature three-bucket framework: be memorable (building your brand), be discoverable (generating leads through call-to-action marketing), and foster your existing customer database. This strategic approach creates balance and sustainable growth instead of the constant feast-or-famine cycle most contractors experience."You can't outspend a bad brand," Crystal explains, highlighting how many companies throw money at digital marketing while neglecting the foundation that would make those ads perform better. The discussion offers practical insights on diversifying marketing investments across brand-building activities (truck wraps, billboards, radio), lead generation tactics (Google Local Service Ads, direct mail), and customer retention strategies (segmented email marketing, genuine community involvement).The hosts share real-world examples of marketing that clicks, like creating memorable community event experiences, developing strategic email nurture campaigns that don't annoy customers, and setting proper expectations for each marketing tactic. Their engaging, no-nonsense style cuts through industry jargon to deliver actionable advice for contractors ready to build legacy brands.Whether you're struggling to generate consistent leads or looking to take your established company to the next level, this conversation provides the framework to transform your marketing approach. Ready to make marketing that clicks for your business? Visit lemonseedmarketing.com/contact to schedule a discovery call today.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

The Law Firm Marketing Minute
How Do You Get Clients When You Have No Marketing Budget?

The Law Firm Marketing Minute

Play Episode Listen Later Jul 28, 2025 1:35


Business Excellence
In Conversation - Brendan Lee Top Five Tips For Improving Your Digital Ads Conversion Rates

Business Excellence

Play Episode Listen Later Jul 20, 2025 17:33


“People get caught up with digital and data and thinking, 'Oh, I've got to game the system. I've got to know the algorithm. But at the end of the day, remember that there's actually a human on the other end." Brendan Lee Top Five Top Tips For Improving Your Digital Ads Conversion Rates1.  Know who you are most going to be able to help2.  Speak specifically to that target audience3.  Talk about the problem they have that you will magic make go away4.  Offer something small of value to make a connection5.  The customer journey needs multiple layers TIME STAMP SUMMARY 01:01   Remembering that there is a human on the other end of digital interactions.06:33  Presenting the solution in a manner that suits the persona's personality type.11:45   The need to choose platforms that align with the persona.15:50   Wasting money on platforms that don't reach the target audience. Where to find Brendan?Website                  https://bedigitalgroup.com/ LinkedIn                 https://au.linkedin.com/in/bdanlee  Brendan Lee Bio Brendan is a strategic thinker and creative problem-solver passionate about driving growth for businesses of all sizes. With a background in marketing, sales and customer experience, Brendan excels in connecting high level strategy with actionable tactics that deliver measurable results.As a dynamic leader and innovator, he thrives on helping businesses navigate complex challenges, uncover new opportunities and create meaningful connections with their audiences. Known for his collaborative approach and practical insights, Brendan is committed to empowering businesses to achieve sustainable scalable success.

TD Ameritrade Network
Positive Digital Ad Spend Outlook, META's New Cycle of Spending

TD Ameritrade Network

Play Episode Listen Later Jul 11, 2025 6:07


Scott Devitt and his Wedbush team share insights from a recent Digital Ads survey. He reveals a largely positive backdrop for the overall digital advertising space addressing companies like The Trade Desk (TTD), Pinterest (PINS), Amazon (AMZN) and more. For Meta Platforms (META), he says the company is entering a "different phase" now spending millions of dollars to bring in talent for the A.I. cycle following a year of efficiency. Scott looks at the A.I. capabilities that could impact its digital advertising business.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – / schwabnetwork Follow us on Facebook – / schwabnetwork Follow us on LinkedIn - / schwab-network About Schwab Network - https://schwabnetwork.com/about

The Law Firm Marketing Minute
Facebook Ads, Email Marketing & Everything Between - PT 2

The Law Firm Marketing Minute

Play Episode Listen Later Jul 4, 2025 26:28 Transcription Available


Did you like this episode? Dislike it? In Part 2 of this strategic breakdown, Danny Decker walks you through the final steps in building a marketing system that works while you work. From retargeting pixels and ad targeting to drip campaigns and monthly newsletters, this episode is packed with systems you can use to attract and convert leads—automatically.

The Law Firm Marketing Minute
Effective Legal Ads Start with the Right Budget

The Law Firm Marketing Minute

Play Episode Listen Later Jul 3, 2025 1:58


The Law Firm Marketing Minute
Digital Ads That Attract Urgent Clients

The Law Firm Marketing Minute

Play Episode Listen Later Jul 2, 2025 1:16


The Law Firm Marketing Minute
How to Lower the Entry Barrier with Smarter Ads

The Law Firm Marketing Minute

Play Episode Listen Later Jul 1, 2025 1:58


The Law Firm Marketing Minute
How to Know When Your Audience Is Ready to Buy

The Law Firm Marketing Minute

Play Episode Listen Later Jun 30, 2025 3:30 Transcription Available


Did you like this episode? Dislike it? Not all prospects are ready to buy right now—and if your marketing doesn't match their mindset, you're losing clients. In this episode, Danny Decker reveals the psychology behind the buyer urgency spectrum and explains how to craft content that moves people from curious to committed. Learn when to educate, when to invite, and when to say “Call me now.”

The Law Firm Marketing Minute
Facebook Ads, Email Marketing & Everything Between - PT 1

The Law Firm Marketing Minute

Play Episode Listen Later Jun 27, 2025 28:20 Transcription Available


The Law Firm Marketing Minute
How to Identify Ideal Clients Across Multiple Practice Areas

The Law Firm Marketing Minute

Play Episode Listen Later Jun 26, 2025 1:41


The Law Firm Marketing Minute
How to Make Content Your Clients Actually Want

The Law Firm Marketing Minute

Play Episode Listen Later Jun 25, 2025 2:36 Transcription Available


Did you like this episode? Dislike it? ✨ Most lawyers think content is about showing off what they know—but that's exactly why it doesn't work. In this episode, Danny Decker flips the script and shares how to build content that hits your audience's deepest concerns and questions. Learn how to make every post, blog, and video feel like you're reading your client's mind.

The Law Firm Marketing Minute
Why Your Ideal Clients Buy

The Law Firm Marketing Minute

Play Episode Listen Later Jun 24, 2025 2:12 Transcription Available


The Law Firm Marketing Minute
Marketing Without a Goal Is Useless

The Law Firm Marketing Minute

Play Episode Listen Later Jun 23, 2025 2:02 Transcription Available


The Law Firm Marketing Minute
Meta Andromeda Is Here—And Digital Ads Will Never Be the Same

The Law Firm Marketing Minute

Play Episode Listen Later Jun 20, 2025 24:16 Transcription Available


The Law Firm Marketing Minute
Meta Ads Are Getting a Whole Lot Smarter

The Law Firm Marketing Minute

Play Episode Listen Later Jun 19, 2025 2:59 Transcription Available


The Law Firm Marketing Minute
Netflix vs Cable: The New Generation of Advertising

The Law Firm Marketing Minute

Play Episode Listen Later Jun 18, 2025 2:32 Transcription Available


The Law Firm Marketing Minute
Marketing Fails Without the Fundamentals

The Law Firm Marketing Minute

Play Episode Listen Later Jun 17, 2025 2:54 Transcription Available


The Law Firm Marketing Minute
How Meta's Ad System Just Got Personal

The Law Firm Marketing Minute

Play Episode Listen Later Jun 16, 2025 2:44 Transcription Available


The Law Firm Marketing Minute
How to Know If Your Content Marketing Is Working

The Law Firm Marketing Minute

Play Episode Listen Later Jun 12, 2025 1:47


The Law Firm Marketing Minute
You Didn't Build a Business—You Bought Yourself a Job

The Law Firm Marketing Minute

Play Episode Listen Later Apr 8, 2025 2:47 Transcription Available


The Law Firm Marketing Minute
Hiring as a True Solo—What I Wish I Knew Sooner

The Law Firm Marketing Minute

Play Episode Listen Later Apr 7, 2025 2:36 Transcription Available