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In this episode of Rethink Real Estate, host Ben Brady sits down with Jupiter, Florida's powerhouse listing agent, Erica Wolfe — also known as The Wolfe Pack. With 88% of her $73M in production coming from listings, Erica opens up about how her team has mastered digital farming, market domination, and building a listing-focused business fueled by data and intentional structure.Ben and Erica dig deep into everything from database management and qualifying leads, to setting high but realistic sales goals and leading a tight-knit, high-performance team. They also explore how to attract the right agents, how to structure splits with transparency, and the math agents overlook that's costing them income.If you're looking to scale your listings, build a strong team culture, and use digital ads and direct mail the way top agents do — this is the episode to watch.Timestamps & Key Topics:[00:00:00] - Erica Wolfe on Goal Setting, Listings, and Team Structure[00:05:30] - The Power of Data Hoarding and Database Segmentation[00:11:56] - How Wolfe Pack Converts Leads and Qualifies Quickly[00:18:36] - Digital Ads, Mailer Strategy, and Market Presence[00:25:59] - Navigating Insurance & Florida Market Conditions in 2025
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Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Discover how True Classic built a billion-dollar apparel brand through content marketing, Facebook ads, and comedy-driven creative that converts.Watch on Shopify Masters's YouTube channel here. For more on True Classic and show notes, click here.
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Did you like this episode? Dislike it? ⚠️ Most law firms waste money on Facebook ads by skipping the planning phase. In this short but essential episode, Danny Decker lays out the three critical questions every lawyer must answer before launching a campaign. If you're serious about generating leads that convert—and avoiding vague, expensive ads—this is your roadmap to getting it right from the start.
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If you've ever heard success stories (or nightmares) about running digital ads, you might have a strong desire to try them out or avoid them at all costs. Today, I've invited digital marketing guru Danielle Migliaccio-Morse of DM Squared Media to walk you through when and how to use digital ads to grow your business. Plus, we cover common mistakes, budgeting, and what to look out for when hiring someone to help. Chapters 00:29 - Meet Danielle Migliaccio-Morse 01:38 - Digital marketing background 03:20 - The importance of data, proof of concept, and goals 06:13 - How to get started with ads 10:40 - What data and metrics to pay attention to 14:01 - The power of Google Analytics 17:15 - Which ad platforms will work best for you 21:45 - Hiring a neutral, objective expert to help 24:11 - Budgeting and making the most of your investment 29:22 - Free roadmap and checklist Grab a free copy of Danielle's “Roadmap to Ads Success - 6 Steps to Take BEFORE You Spend a Cent on Ads” at https://www.dmsquaredmedia.com/roadmap Follow Danielle on Instagram at https://www.instagram.com/digitalmarketingdanielle For even more content and a daily dose of inspiration, follow me on Instagram at http://www.instagram.com/HeatherJoyHubbard
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Mau bisnis kamu makin dikenal dan dapat banyak leads lewat digital ads, tapi bingung harus mulai dari mana? Welcome to The Marketing Playbook Episode 11!
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The Evolution of Digital Ads is changing the game for businesses worldwide. Today on Spaghetti on the Wall, Armando sits down with digital marketing expert Zach Hoffman to uncover how brands can stay ahead in the competitive online space. From targeting strategies to the latest tools that drive measurable results, this conversation is packed with actionable insights. Don't miss it!
Time for a Scotty O RANT! After the holiday, Scott has a couple things to get off his chest. First, the new world of digital advertising and back to the 2 streets, what the truth is for small and medium brands. 2nd is the how Brands and Retailers need to break down the silos internally because the consumer will not put up with them anymore. Always Off Brand is Ecommerce Simplified, Learn & Laugh! QUICKFIRE Info: Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin: https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC. LinkedIn https://www.linkedin.com/in/summerjubelirer/ Scott Ohsman has been working with brands for over 29 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/ Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor. LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/ Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449 “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.
Tell us what you like or dislike about this episode!! Be honest, we don't bite!In these ‘Naked Truths' episodes, I'll be spotlighting my favourite, most impactful moments from past episodes of Stripping Off with Matt Haycox. These are the moments that hit hardest, offer the most value, and deserve to be heard again.Unlock the secrets to optimising your marketing strategy with our special guest, a successful YouTuber and entrepreneur, who shares their firsthand experiences navigating the digital advertising landscape. This episode promises expert insights on why Google and Facebook ads might be your best allies in growing a substantial audience and achieving measurable returns on investment. Listen as we compare the effectiveness of traditional sponsorships with the strategic use of digital platforms, especially for brands that are still in their growth phase. Explore stories about playing in celebrity football matches and the real value they hold for brand sponsorship. Hear why some marketing spend might be better directed towards digital ads instead of high-profile events. Carl candidly discusses their decision-making process, illustrating the power of data-driven approaches in marketing. If you're keen on maximising your marketing budget and understanding how to leverage digital tools for exponential growth, this episode is packed with actionable insights and valuable takeaways that could transform your approach to reaching new audiences.Listen to the full episode: From Supermarket to Crypto Billionaire: Carl Runefelt's Unbelievable Rise - Matt Haycox - Entrepreneur, Investor, Mentor, PhilanthropistListen on SpotifyListen on Apple PodcastsConnect with Matt Haycox:▶ Instagram :https://www.instagram.com/thematthaycox/▶ LinkedIn: https://www.linkedin.com/in/matt-haycox/▶ Website: https://matt-haycox.com/podcasts/▶ YouTube: Matt Haycox - YouTube—Who Is Matt Haycox? - Click for BADASS TrailerAre you ready to unlock your full potential and take your business to the next level? I'm Matt Haycox—entrepreneur, investor, mentor, and your go-to guy for no-bollocks advice on business and personal growth. With over 25 years of experience building and funding businesses across industries, I've faced it all—wins, losses, and the ultimate comeback story. Through my podcasts, No Bollocks with Matt Haycox and Stripping Off with Matt Haycox, I cut through the bullshit to bring you real, actionable strategies and raw conversations with entrepreneurs, celebrities, and industry leaders. Whether you're looking to scale your business, secure funding, or avoid the mistakes I've learned the hard way, my goal is simple: to help YOU create YOUR success story. Want more? Subscribe to my No Bollocks Newsletter and get weekly insider tips on entrepreneurship, strategy, and business growth—because learning in 10 minutes is way better than wasting years on an MBA. Ready to make moves? Let's go—your success starts here.
Discover how to plan for success, balance your ad strategy, and tackle tough competition on a budget. Packed with actionable advice and real-world examples, this conversation is a goldmine for startups, entrepreneurs, and marketers looking to master paid advertising.Learn More:Free Google Ads Guide: StubGroup Free ResourcesChapters:Introduction and Guest Overview (0:00)Why Google Ads and Podcasts Work Together (2:00)What is Audience Testing in Google Ads? (4:00)How to Attract High-Quality Leads (9:00)Planning for Success: Avoiding Too Many Leads (10:00)Tips for Generating Leads and Revenue on a Budget (15:00)Niche vs. Broad Google Ads Strategies (17:00)Training Teams for Google Ads Excellence (21:00)The Journey to Becoming a Google Premier Partner (22:00)Closing Thoughts and Key Takeaways (23:00)
f you're thinking about starting a photography business in 2025, this episode of Make Your Break with Jai Long is your ultimate guide. Jai breaks down the 7 key strategies he'd use to build a thriving business from scratch in today's market. From creating a killer content plan and running ads to leveraging AI tools and building powerful client relationships, Jai shows you how to work smarter, not harder. Discover why it's never been easier to stand out, connect with your ideal clients, and grow your business—even if you're starting with zero experience. Whether you're a new photographer or looking to reboot your career, this episode will give you actionable steps to set yourself up for success. Plus, learn how you can win a 1:1 mentoring session with Jai just by leaving a review! Don't miss this inspiring and practical episode. Digital Ads: https://hello.jailong.co/sails-waitlist-page-3431 ---- Apply for the Six-Figure Business Map: https://sixfigurebusinessmap.com/apply-podcast Join Metamorphosis: https://jointhemetamorphosis.com/ Say hi To Jai Long on Instagram: @Jailong.co Leave a review on the Apple podcast app with the link below: ⭐️⭐️⭐️⭐️⭐️ https://podcasts.apple.com/au/podcast/creative-business-make-your-break-podcast/id1479145264 YouTube Channel: https://www.youtube.com/channel/UC5nLrLzaJWItTgoNhe-y1sw Digital Ads Course: https://hello.jailong.co/sails-waitlist-page-3431
In this episode of "The Great Friends Podcast," John Wheeler is joined by Mitchell Outka, Director of Digital Marketing at Alpha, to share his journey from entrepreneurial ventures as a teenager to leading transformative digital strategies for Alpha's partners. Mitch reflects on his early successes, including a six-figure fidget spinner business at 17, and dives into the innovative campaigns that have driven exponential growth for practices like Esthetics Center. Together, they explore the power of understanding lifetime value, crafting compelling offers, and leveraging automation to maximize efficiency and results. This insightful conversation is packed with actionable takeaways on building winning marketing strategies while staying ahead in an ever-evolving digital landscape. FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW KARIN DURHAM: https://www.linkedin.com/in/karindurham/
In this episode of Make Your Break, we dive deep with Kelsey McCormick, the visionary founder of Coming Up Roses, a creative studio that helps entrepreneurs turn their ideas into successful, structured businesses. With a background collaborating with iconic brands like Coachella and Katy Perry, Kelsey has mastered the art of launching campaigns that bloom into success. We explore her journey from big-name campaigns to creating her own thriving business during the pandemic, and she reveals the number-one strategy that creatives often overlook: building and nurturing an email list. Kelsey also unpacks her unique approach to teaching launch strategies through her live course and membership, designed specifically for "wiggly creatives" looking to bring structure and consistency to their sales process. By the end of this episode, you'll walk away with: The critical importance of starting and growing an email list. Insights into structuring your first (or next) launch campaign. How to turn your creative chaos into a strategic superpower. Encouragement to embrace launching as a fun and transformative process for your business. Whether you're a creative entrepreneur, a service provider, or simply someone ready to elevate your brand, Kelsey's wisdom will inspire you to take action and superbloom your business. Find Kelsey McCormick on Instagram: @Cominguproses.co Coming Up Roses Website: https://cominguproses.co/ Digital Ads: https://hello.jailong.co/sails-waitlist-page-3431 ---- Apply for the Six-Figure Business Map: https://sixfigurebusinessmap.com/apply-podcast Join Metamorphosis: https://jointhemetamorphosis.com/ Say hi To Jai Long on Instagram: @Jailong.co Leave a review on the Apple podcast app with the link below: ⭐️⭐️⭐️⭐️⭐️ https://podcasts.apple.com/au/podcast/creative-business-make-your-break-podcast/id1479145264 YouTube Channel: https://www.youtube.com/channel/UC5nLrLzaJWItTgoNhe-y1sw Digital Ads Course: https://hello.jailong.co/sails-waitlist-page-3431
In this special episode of Make Your Break, Jai Long celebrates the launch of his new program, Digital Ads, by offering free training on how creatives can use digital ads to grow their businesses. Jai explores the fundamentals of digital advertising, discussing the pros and cons, and highlighting why paid ads can be a game-changer—if you're ready. Learn why simply turning on an ad doesn't guarantee results and why a successful campaign starts with an optimized sales funnel. Jai also shares insights on mindset and strategy, helping you understand if ads align with your business goals. If you've ever considered running ads but hesitated due to cost or complexity, this episode will clarify how ads can expand your brand visibility and increase revenue predictably. Tune in and find out if digital ads could be the next step in your business journey! Digital Ads: https://hello.jailong.co/sails-waitlist-page-3431 ---- Apply for the Six-Figure Business Map: https://sixfigurebusinessmap.com/apply-podcast Join Metamorphosis: https://jointhemetamorphosis.com/ Say hi To Jai Long on Instagram: @Jailong.co Leave a review on the Apple podcast app with the link below: ⭐️⭐️⭐️⭐️⭐️ https://podcasts.apple.com/au/podcast/creative-business-make-your-break-podcast/id1479145264 YouTube Channel: https://www.youtube.com/channel/UC5nLrLzaJWItTgoNhe-y1sw Digital Ads Course: https://hello.jailong.co/sails-waitlist-page-3431
Netflix is two years into its digital ads journey. The TV streaming pioneer is making a break from its early exclusive partnership with Microsoft and building its own in-house ad server technology. But what's an ad server? And does it really make Netflix stock a buy? Chip Stock Investor explains how the company still has a lot of fuel in its tank.
It's that time of the year when we might be thinking of throwing some money behind some Meta Ads (Facebook and Instagram). Before you do, listen to this episode that goes through the THREE biggest mistakes I see business owners making when it comes to doing Digital Ads on Meta. Click play now, or head over to www.socialmediaandmarketing.com.au/319 for more details. Let's take your marketing from "meh" to massive success! Take a listen to episode 319 and hear the GOLD!
On today's MadTech Daily: Perplexity in Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled Garden
Welcome to episode 43 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Eric Morgan, CEO of Roux Advertising. Eric Morgan is advertising professional based in New Orleans and the founder of Roux Advertising. With a wealth of experience in media strategy planning, Eric is a go-to expert for clients seeking guidance on navigating the complexities of advertising platforms. Eric's passion for discussing advertising trends and strategies shines through in his presentations and interactions, making him a valuable resource for businesses looking to enhance their brand recognition and generate leads. What you'll learn about in this episode: 1. Considering investing in Streaming & Broadcast: - Understanding the differences and the roles they play in consumers lives, and what the best decision may be for your firm right now. - Consumption patterns changing over the years and fragmented and consolidation of Streaming, and how that affects ROI with Streaming and Broadcasting. 2. User Data: - Growing focus on data monetization in streaming, with user data becoming a primary asset for attracting investments. - Data analytics adoption is essential for law firms to stay competitive in digital advertising. 3. Strategizing for your Firm - Highlighting the significance of choosing specific days for advertising based on call volume patterns. - Creative rotations in advertising and client-aligned strategies can boost engagement and campaign success. 4. Maximizing Results: - Strategic brand presence helps to save firms time and energy while improving brand recognition. - Importance of active client participation, preparation, and follow-through in marketing strategies. 5. The Value in Having Help: -Specialized knowledge and professional guidance are necessary to navigate pricing, audience reach, and post-analysis for successful advertising outcomes. - Objective advisors can prioritize ROI, and use their prior experience to customize your plan and maximize your results. Resources: Website: Roux Advertising - New Orleans Agency Built for Law Firms Email: eric@rouxadvertising.com LinkedIn: Eric Morgan | LinkedIn Twitter: https://x.com/RouxAdvertising Facebook: https://www.facebook.com/RouxAdvertising/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind New boost
Welcome to "How I Discovered My Gift," hosted by yours truly, David D. Simons. In this episode, we dive deep into the incredible journey of Kwaku Nornoo, a distinguished digital advertising professional who started in IT but found his true calling in digital marketing. Kwakus story is one of resilience and transformation, from navigating the highs of e-commerce success to learning the hard lessons of business failure. As he puts it, Once you discover your gift to the world, you can never go hungry or be broke ever again. Join us as Kwaku shares the trials, triumphs, and the pivotal moments that shaped his journey, offering invaluable insights for anyone seeking to uncover their own gifts. This is more than just a podcast; it's a blueprint for discovering purpose through persistence. Let's get into it!
Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business.Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline.Tas and Dave cover:How she built her audience on LinkedIn and turned it into a niche consulting businessCreating problem-aware landing pages that convert and drive pipelineEvaluating overall marketing metrics rather than just channel-specific ROITimestamps(00:00) - - Intro (06:51) - Getting Started Publishing on LinkedIn (10:14) - - Niching Down on LinkedIn to Grow Faster (12:00) - - Getting Laid Off and Going All In On Consulting (15:32) - - The Power of Networking Calls (18:15) - - Attracting More Targeted Clients by Niching Down (21:30) - - Tailoring Landing Page Tactics for B2B and B2C Marketing (28:56) - - Optimizing Landing Pages and Creative for Search Ads (30:04) - - Utilizing Paid Traffic for B2B (34:53) - - Measuring Success Beyond Just Conversions (38:12) - - Making Landing Pages Customer Centric (40:00) - - Why Founders Need to Be On Social Media (42:31) - - Navigating Long Sales Cycles and Marketing Impact (46:51) - - Attribution Should Align With How Buyers Buy (48:59) - - Digital Ads and Landing Page Success Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
This week on Not Another Marketing Podcast join me with Sam Sherman, co-founder of Socium Media a leading growth marketing agency based in New York. Sam delves into the intricacies of pay-per-click (PPC) advertising, discussing the balance between creativity and conversion, the impact of generative AI, the effectiveness of Canva templates, and the rising trend of ad blockers. Sam also provides insights on how marketers can adapt to changes in digital advertising and touches on the significance of strategic thinking over sheer content churn. Connect with Sam here: https://www.sociummedia.com/ https://www.linkedin.com/in/samuel-sherman/ https://www.linkedin.com/company/sociummedia/ https://www.instagram.com/sociummedia/
Join our host Jennifer Christensen and special guest Brandon Dixon, our Lead Paid Ads Specialist, as they delve into the intricacies of Meta and Google Ads. This episode is packed with actionable strategies and expert insights designed to help both novice and advanced marketers enhance their ad performance and drive better results.Key Points:Key Meta Ads Metrics: Importance of metrics like cost per lead and click-through rates for tracking ROI. Detailed explanation of which metrics matter and why.Meta vs. Google Ads: Comparison of the strengths of Meta and Google Ads. Strategies for integrating both platforms to enhance overall marketing efficacy.Optimizing Click-Through Rates: Tips on how to improve click-through rates using creative adjustments and precise targeting. Examples of successful creative strategies and common pitfalls.Understanding Meta's Relevance Score: Explanation of what the Relevance Score is and its significance in ad campaigns. Impact of ad relevance on campaign performance and audience engagement.Use of Instant Forms in Meta Ads: Discussion on the effectiveness of using instant forms on Meta, tailored to specific industries. Insights on when to keep potential customers on Meta for forms versus directing them to a website.Client Involvement in Campaign Success: The importance of client collaboration and accurate lead tracking for campaign success. How clients can help optimize advertising strategies through feedback and engagement.Listener Q&A: Interactive session where Brandon answers specific listener questions about digital advertising. Practical advice on common advertising issues and effective strategies.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals? Eric Seufert, founder and partner at Heracles Capital, and Andrius Baranauskas, director of product at Shopify, uncover some of the answers.For more on Eric, Andrius, and show notes click here.
Internet ads – you probably see hundreds, maybe thousands a day without thinking about them. But it turns out the process for serving those ads involves a highly complex digital supply chain that generates 7.2 million tons of carbon emissions annually. That's why ad-tech veteran Anne Coghlan is on a mission to decarbonize media and advertising with Scope3. A lifelong lover of logic and problem-solving, Anne earned her Master's at University College London in the Philosophy of Mathematics, later joining digital advertising company AppNexus in 2015. There she met future Scope3 co-founder Brian O'Kelley and helped to develop many of the technologies that underpin digital ad delivery today. When Anne left the ad industry to join supply chain tech company Waybridge, she began to notice that a lack of consideration for sustainability and energy consumption existed across both industries. So, in 2021, she reunited with O'Kelley and other AppNexus alumni to found Scope3, a public benefit corporation aiming to decarbonize advertising and media by better measuring the carbon emitted from digital display and video ads. In 2023, Anne made AdAge's 40 under 40 list and secured the #2 most influential person in performance media on PMW's Power 100 List, but the COO of Scope3 is just getting started. Hear Anne Coghlan share how her love for math ultimately led to co-founding a startup, why online ads only scratch the surface of Scope3's potential use cases, and what the future holds for decarbonized digital media.Episode Highlights00:00 Anne Coghlan on decarbonizing digital supply chains 00:53 Conor Gaughan introduces Anne Coghlan and Scope305:08 The beauty of math, interest in music, and academic pursuits 16:10 Studies to consulting, joining AppNexus, and Waybridge 21:27 Launching Scope3, how it works, and the media industry's footprint34:14 Problem solving with math, maximizing impact, and open sourcing tech45:01 What's next, remaining optimistic, and the future of sustainable ads49:39 Where to learn more51:32 End creditsIf you liked this episode, listen next to Allison Wolff of Vibrant Planet on Beneficial Fire, Sustainable Software, and Nature-Based Climate SolutionsMore on Scope3 and Anne Coghlan:scope3.com linkedin.com/company/scope3data linkedin.com/in/annecoghlan Connect with Conor Gaughan on linkedin.com/in/ckgone and threads.net/@ckgone Have questions, or a great idea for a potential guest? Email us at CiC@consensus-digital.comIf you enjoyed this episode, please rate and review the show on Apple Podcasts and Spotify – it really makes a difference! Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume. Hosted on Acast. See acast.com/privacy for more information.
About the Guest:Allie Bynum is a dedicated advocate for the promotion and sustainability of tourism in Northeast Tennessee. She serves as the Membership and Marketing Curator for the Northeast Tennessee Tourism Association, where she plays a pivotal role in advancing the region's economic and community growth. Outside of her role, Allie hosts her own podcast, "Meet Me in Tennessee," collaboratively produced by Maypop Media, where she explores activities, events, and the scenic beauty of Northeast Tennessee. Growing up in Bowmantown, Allie's passion for the outdoors was kindled by her early experiences in nature, a theme that resonates deeply with her work and personal interests.Episode Summary:In this enriching episode of the podcast, host Colin Johnson welcomes Allie Bynum from the Northeast Tennessee Tourism Association to discuss her role in the organization and her love for the region's burgeoning arts, culture, and outdoor scenes. The conversation provides a glimpse into the vibrant life of Northeast Tennessee, as Allie shares personal anecdotes and professional insights alike.Opening with the bustling energy of downtown Johnson City and the unique downtown art scene, Allie expresses a fondness for the local murals and the niche community that Johnson City has fostered. She emphasizes the local vibe of the merchants and farm-to-table goods and services that speak to her deeply. As the talk broadens to encompass Northeast Tennessee, Allie details her work with the tourism association, how they attract visitors, and the substantial $841 million economic impact tourism brings to the region.Key Takeaways:Allie Bynum is intensely passionate about Northeast Tennessee, underscoring the region's unique art scene, community vibe, and local businesses.The Northeast Tennessee Tourism Association plays a crucial role in driving economic and community growth, with Allie at the helm of membership and marketing efforts.Hiking and the outdoors hold a special place in Allie's heart, with Roan Mountain being her top destination for its feeling of seclusion and natural beauty.There's an ongoing goal within the Northeast Tennessee Tourism Association to increase membership and awareness, with Allie spearheading innovative marketing campaigns.Allie's podcast, "Meet Me in Tennessee," is a valuable resource for those looking to explore and understand the region's offerings more intimately.Notable Quotes:"So Johnson City was coming to town for us…we didn't have dollar generals on every roadblock corner side, so we had to drive 35, 40 minutes to get to Walmart or the grocery store." - Allie Bynum reflecting on her rural upbringing."I can tell you that tourism brings in $841 million economic impact to northeast Tennessee." - Allie highlighting the importance of tourism."My first vivid memory ever…is being on a backpack on my father's back overlooking a waterfall." - Allie on one of her earliest inspirations for her love of the outdoors."We are so blessed and fortunate for the amount of parks and green spaces that we do have already." - Allie advocating for the appreciation of the region's natural resources.Resources:Northeast Tennessee Tourism Association website: Northeast Tennessee TourismAllie's Podcast: "Meet Me in Tennessee" available on Spotify, Apple Music, & YouTubeMake sure to tune in to the full episode for a deep dive into why Johnson City and Northeast Tennessee are such exceptional places to live, work, and play. Stay connected with the podcast for more fascinating conversations that bring the stories and experiences of notable individuals right to your ears.
Join us on "United States of Small Business" as host John Quick sits down with Robert Brill, the seasoned CEO of Brill Media and a veteran in the advertising industry. With two decades of experience, Robert shares his journey from the early days in advertising to founding Brill Media, a powerhouse digital agency. In this episode, Robert provides actionable advice for small business owners on how to effectively leverage Facebook and TikTok ads, and offers insights on overcoming common pitfalls in digital advertising. Whether you're an entrepreneur eager to refine your advertising strategy or a business owner looking to gain a competitive edge, Robert's expertise and lessons learned along the way will equip you with the tools to grow sustainably and successfully in the digital age. Tune in to learn how to transform your advertising efforts into a driving force behind your business growth. Check out Brill Media here: https://brillmedia.co/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/usofsmallbusiness/message
Meredith Olmstead and Ida Burr, of FI GROW Solutions, explore the dynamic intersection of Artificial Intelligence (AI) and digital advertising, shedding light on how this technology can be leveraged to enhance marketing strategies. They discuss the practical applications of AI in creating and optimizing digital ad campaigns, emphasizing its role in not just streamlining the process but also in adding a layer of sophistication and effectiveness.Key Takeaways:1. Evolution and Integration of AI in Digital Ads: AI is not a new concept in digital marketing. Tools like Google have long utilized AI for keyword suggestions and ad campaign optimization. However, recent developments, such as chatbots and tools like Google Bard and ChatGPT, have introduced more interactive capabilities.2. AI as a Tool for Enhancing Creativity and Efficiency: AI tools are being used to enhance the creative process in developing digital ads. By analyzing specific landing pages, these tools can suggest appropriate keywords, headlines, and ad descriptions that match the content. 3. Strategic Application and Limitations of AI in Ads: While AI can significantly aid in the ad creation process, it's essential to use these tools strategically. Marketers should not rely solely on AI-generated content; it should be treated as a starting point or inspiration.
Technology enables dealers to reach their customers in a targeted and personalized way. Social media, websites and email are all important ways to market your business, but if you really want to attract and engage future customers, local listing solutions like Google and Apple Maps can significantly optimize your digital presence. Learn from an expert – and former Googler – how you can adapt your dealership to modern advertising techniques as privacy laws change, what map platforms people prefer and more ways to help you attract new customers. In this episode you'll hear: The best ways for dealers to reach local consumers How new privacy laws make branding more important than ever How technology is helping the dealership of the future evolve How auto dealers can make their presence known on consumer platforms like maps Where dealers should place their bets among the increasing number of apps and platforms Chris Lydle is CEO at dbaPlatform, a SaaS suite of tools for local advertising and listing solutions led by former Googlers. The company partners with Google, Apple and Microsoft to provide management of local placements that help business chains, agencies and brands strengthen and optimize their local presence. Chris brings more than 25 years of digital experience at companies of all stages of growth. Before joining dbaPlatform as CEO, Chris was at Google for almost 10 years, leading go-to-market efforts across several products. He joined Google through the acquisition of RightsFlow, where he served as SVP of Sales & Marketing. At Google, he had a strong focus on retail and restaurants as Global Lead of Digital Signage and then Global Lead of Local Shopping. Before joining RightsFlow, Chris was an executive leader at four startups and a founder of one. For more about Chris, visit his LinkedIn. Like this episode? Check out JM&A Insider for more content like this.
Joe Shelerud is Co-Founder and CEO of Ad Advance, a digital advertising agency and Amazon Advertising Advanced Partner. Joe's career in business and engineering quickly pivoted into the Amazon space after he started selling on Amazon back in 2014. After scaling his own 7-figure brand, Joe and his business partner founded their agency Ad Advance in 2017. Together with his team, Joe has helped brands all over the globe scale their brands. Joe is also the host of The Ad Project podcast, a show that helps eCommerce brands scale and push their advertising to the next level. On this episode, Joe and Chris discuss: How bidding for online advertising works Amazon vs. Facebook in the battle for king of digital advertisers Dealing with algorithm changes Selling the business to Permanent Equity Links Ad Advance The Ad Project Podcast Joe on Twitter Topics: (00:01:54) Joe's career (00:07:31) Getting on Amazon's radar and working with them (00:10:29) How does bidding work? (00:15:08) Is there anything that worries you about increased browser privacy? (00:17:13) Are our devices “listening” to us? (00:18:33) Are you an outsourced ad buyer? (00:19:40) What does a great client look like and who do you screen out? (00:21:18) How do you know if you're doing an excellent job for the client? (00:22:52) What are sellers prioritizing on Amazon today? (00:25:16) Could Amazon dethrone Facebook as the largest digital advertiser? (00:26:22) Do you plan to expand to retail media? (00:27:20) What have you learned from Amazon about running your business? (Twitter Vid) (00:31:03) Is the winner in e-commerce who can advertise online the best? (00:33:11) How do you deal with algorithm changes? (00:34:30) Who was most affected by the iOS14 update? (00:35:38) What are some big changes you're seeing from sellers? (00:37:35) How does AI play in your business? (00:44:18)Amazon DSP (00:45:13) Selling to Permanent Equity (00:56:04) Visiting all 50 states with your kids Support our Sponsors Fort Capital: https://bit.ly/FortCapital Follow Fort Capital on LinkedIn: www.linkedin.com/company/fort-capital/ Chris on Social Media: Twitter: https://bit.ly/3BYIjcH LinkedIn: https://bit.ly/45gIkFd Watch The Fort on YouTube: https://bit.ly/3oynxNX Visit our website: https://bit.ly/43SOvys Leave a review on Apple: https://bit.ly/45crFD0 Leave a review on Spotify: https://bit.ly/3Krl9jO The FORT is produced by Johnny Podcasts
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