Powerful Marketing Tips podcast

In today's fast-paced world, it's easy to feel overwhelmed by endless to-do lists, constant notifications, and the never-ending demands of our work and personal lives. Many of us find ourselves multitasking, thinking we're getting more done, but instead, we're only draining our energy and lowering our productivity. In this Powerful Marketing Tips podcast episode, Mari-Liis Vaher from Powerful Marketers walks you through a unique concept: MIP Hour and what it can do for your productivity. The MIP Hour stands for Most Important Person Hour—and yes, that person is YOU. Just like how you're instructed to put on your own oxygen mask first when flying, the MIP Hour is about prioritizing your most important task of the day without distractions, so you can work smarter and more efficiently. Timestamps: [00:02:00] The Dangers of Multitasking [00:07:00] Benefits of Single-Tasking [00:09:10] Using the Pomodoro Technique [00:12:46] Blueprint for MIP Hour   Download the MIP Productivity Guide: It includes step-by-step instructions for setting up your MIP Hour, tips for overcoming common challenges, and suggestions for making the MIP Hour a regular part of your routine: https://powerful-marketers.com/productivity-guide/    Join the Powerful Marketers Hub for inspiration, growth and support: https://powerful-marketers.com/hub/ 

In this episode of the Powerful Marketing Tips podcast, we delve into the lesser-known ways of measuring business growth and success with our special guest, Aditya Varanasi. Aditya, who spent 14 years at PepsiCo pioneering digital media strategies for brands like Cheetos and Lay's Stax, shares his journey from corporate America to founding his own business, Awarity, as well as key learnings that are relevant to all businesses.

Feeling lost at sea with your marketing efforts? You're not alone. Many businesses jump straight into action without a clear plan, leading to diluted efforts and subpar results. To reduce overwhelm and ineffectiveness in marketing, you must have a solid decision making framework. Don't know how to get started? No worries, in this podcast episode, Mari-Liis and Laura from Powerful Marketers share the main steps that help you gain clarity and build an effective marketing strategy.

Approaching different personalities in sales and marketing is crucial for success in the business world. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Terry Bean, an experienced leadership speaker and coach, on the importance of understanding and adapting to different behavioral types. Terry introduces the concept of the four primary drivers of behavior and shares how to recognize and leverage these drivers to effectively engage with different personality types and tailor marketing strategies to meet their needs and preferences.

Sales are a crucial part of every business, but most businesses struggle with finding the right approach. In this episode, Mari-Liis Vaher from Powerful Marketers leads the discussion on the art of selling without the aggressive tactics that often leave a bad taste in both the seller's and buyer's mouths. Our special guests, seasoned sales professionals Bob Burg and Jeff C West, authors of "Streetwise to Saleswise," share their insights on creating positive sales experiences. 

Employer branding is crucial for attracting top talent to a company. In fact, employer branding and marketing efforts must be aligned, as the image a company projects through its marketing directly impacts its ability to attract and retain quality employees. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Laura Kassin, CEO of a recruitment company Personalileidja, that specializes in helping small businesses find the right talent for their needs.

Understanding and engaging clients is crucial for the success of any business. It involves building strong relationships with clients and prospects, fostering loyalty, and turning potential clients into long-term partners. By understanding what makes people tick and using effective communication strategies, businesses can overcome challenges in client engagement and improve productivity. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Alan Stevens, an international profiling and communication specialist. His expertise in human pattern recognition has made him a sought-after specialist, regularly featured in national television, radio, and the world's press. Quotes: "Your facial features tell us everything about your personality." (00:06:50) "Well, I'm talking about personality, how somebody likes to think and process, not what they're thinking and processing." (00:19:20) "Because if we don't connect with them, like tune our transmitter into their receiver, the other person's not comfortable." (00:22:23) "Yes, if I can read the person, I know how to talk to them the best way, I can really connect with them, I can therefore find out more about what they really need and what they really want, and then I can then show that I've got a service that will provide that, removing their worry, removing their stress, saving them time, saving them money or making them money, and giving the emotional feelings that they want. And the person goes, well, I might be paying $10,000 for something, but I'm making five, 10 times that amount in the return." (00:29:47) “If I talk about you to other people, 80% of people will listen to me. If you talk about yourself to the same people, the statistics show that about 7% will listen to you. That's why advertising doesn't work really well because they haven't got to know and like you at that point.” (00:32:33) “No, you put your staff first. You treat them in a way in which they feel that they belong, they contribute, they're valued, because everybody needs that to be productive. And then they will be the ones who actually deal with your customers. So when you put your staff first, you're actually putting your customers first.” (00:33:33) Timestamps: [00:04:26] Understanding Human Pattern Recognition [00:10:48] Live Demonstration of Profiling [00:20:39] Benefits of Profiling in Business and Marketing [00:34:08] Utilizing DISC Profiles in Conjunction with Face Profiling Links: Connect with Alan Stevens: Website: https://www.alanstevens.com.au  LinkedIn: https://www.linkedin.com/in/readingfaces/  Facebook: https://www.facebook.com/ReadingFaces/  

Curious about how to navigate the marketing landscape in 2024? Tune in to this episode to discover the top 5 marketing trends expected to happen this year. Mari-Liis Vaher, the co-founder of Powerful Marketers, delves into each trend, highlighting key opportunities and ways to overcome possible obstacles.   Timestamps: (00:01:18) Trend #1: Relationship-Driven Marketing (00:02:34) Trend #2: Mix and Match AI-Driven and Real Interactions (00:04:33) Trend #3: Ethical and Sustainable Marketing (00:05:38) Trend #4: Marketing and Sales Alignment Through Data Analysis (00:06:58) Trend #5: Content is Still King, but Social Proof Is Queen  

Most people start a business with the hope to gain more freedom, yet often find themselves drowning in a sea of responsibilities. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Nick Cramp, a seasoned professional with three decades of entrepreneurial experience. As a coach, Nick primarily works with adolescent leaders, who are leaders of businesses that have been successful but need to transition to maintain that success and become less dependent on the owner-founder. Tune in to the episode to find out how to stop being the biggest bottleneck of your business. Quotes: "My book is also my philosophy, which is better before bigger." (00:02:27) “And I think that's what keep businesses small is that desire or the need in the owner to control too much.” (00:04:47) “I think the structure needs to evolve where their role becomes smaller and they grow these other roles around them so that they can dip in and out of those areas, but the accountability for that area sits with somebody else.” (00:07:09) “Yeah, the second thing is that we haven't actually laid down an organizational playbook. We haven't articulated well enough what we want to happen at each stage in the business, because it's in our head and we do it naturally. And we expect other people bizarrely to understand what we understand without telling them.” (00:12:28) “We half-delegate which is like being partially pregnant. It just isn't a thing. It's either their responsibility or my responsibility and it's far easier if it sits with a single person rather than it being a joint situation.” (00:18:37) “The best leaders are the ones that have objectivity from a detached viewpoint." (00:24:32) “I think the four steps are important because you owe it to yourself. I think you owe it to yourself, but you also owe it to your future self.” (00:29:05) Timestamps: [00:07:09] Organizational structure needs clarity and flexibility. [00:07:09] Playbook with clear guidelines. [00:18:20] Delegate accountability for effective leadership. [00:23:46] Objective detachment in business. Links: Connect with Nick Cramp: Website: https://www.nickcramp.com/ LinkedIn: https://www.linkedin.com/in/nickcramp/  YouTube: https://www.youtube.com/@nickcramp/  Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

Networking for referrals can be a valuable strategy for business owners and professionals looking to expand their reach, increase visibility, and create potential partnerships. However, many people find themselves overwhelmed by networking and frustrated by the lack of referrals they receive. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Frank Agin, a thought leader in business networking and professional relationships since 1997. Frank shares his insights on 3 common mistakes people make when networking. Quotes: "There have been studies done at Harvard. It was done over years and years. But loneliness is worse for your health than smoking. We need people in our lives." (00:03:01) “We do business with those we know, we like, we trust.” (00:08:32) "And it's entirely possible that there are people out there, they're known, and they're liked, but people don't necessarily trust them. And I always tell people there's really two aspects to trust. One aspect of trust is they have to believe in your honesty. And then the second aspect of trust is that they have to believe in your reliability or your capability.” (00:09:58) “[My parents], they knew me. They liked me. They trusted me. I never got a referral from my parents. Never. You know why? Because I never explained to my parents what a good referral would be for me.” (00:13:57) “But if they don't know how to recognize opportunities, you're not going to get a referral." (00:14:32) “And I tell people, it's your job. If you're looking for referrals, it's your responsibility to get the people around you to understand what it means. It's not their responsibility to learn all about you.” (00:17:40) “And we need to empower people with that language. When you see this, recognize me. When you hear this, recognize it could be a good opportunity for me.” (00:29:04) “But the exercise I give in my organization is, what I tell people is, don't tell me what you do. Don't tell me you're a marketer. Tell me when you do it.” (00:33:36) Timestamps: [00:02:53] Why should we network? [00:07:53] Mistake #1: There is no relationship [00:12:55] Mistake #2: Failure to create recognition [00:24:07] Mistake #3: Not knowing how to talk about what you do Links: Connect with Frank Agin: Website: https://frankagin.com/  LinkedIn: https://www.linkedin.com/in/frankagin/  Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

As a business owner or marketer, you surely understand the importance of generating leads to grow your business. But how can you attract high-quality leads and stand out from your competitors? The answer lies in offering valuable resources, called lead magnets, that capture the attention and contact details of your target audience. In this podcast episode, Mari-Liis and Laura from Powerful Marketers explore seven powerful lead magnet ideas that can help you generate quality leads and nurture them into loyal customers.  Quotes: “A lead is someone who could potentially be a great fit for your business and vice versa.” (00:01:16) “And as you get their emails, you can keep on building that relationship and nurturing that relationship until they are finally ready to become your customer.” (00:02:29) “So when you build your own email list, you will have the power to decide how you communicate to them, how often you do that, and of course you can choose what kind of messages you send them.” (00:03:38) “Gathering emails is very crucial, but I just want you to think of the way that you gather those emails because there are a lot of laws and regulations about privacy and data protection as well.” (00:04:18) "So definitely think regarding your own business, is there a template or a tool that you can build that makes your customers or potential customers' lives a lot easier because people are actively searching for solutions like that all the time." (00:07:50) “And just to recap, what we talked about were templates and tools, video courses and webinars, ebooks and white papers, product trials, strategy goals, quizzes and tests and giveaways and discounts.”  (00:16:36) Timestamps: (00:06:09) Templates & Tools (00:08:06) Video Courses & Webinars (00:10:30) Ebooks & White Papers (00:12:02) Product Trials (00:13:12) Strategy Calls (00:14:14) Quizzes & Tests (00:15:37) Giveaways & Discounts   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

Embracing advertising for business growth is crucial in today's digital age, however for most business owners the ever changing landscape of digital ads is too overwhelming. In this episode, Mari-Liis Vaher from Powerful Marketers interviews Janet E Johnson to discuss the challenges and frustrations of running digital ads and how to make advertising money count. Together, they explore strategies to avoid common pitfalls and achieve measurable results in marketing efforts. Tune in to learn how to navigate the world of digital ads and maximize your advertising ROI. Janet E Johnson is an ad agency owner, coach, worldwide speaker and podcaster that specializes in helping business owners get a return on their investment. She has generated millions of dollars for clients with their Online Sales Funnels, Facebook, Instagram and TikTok advertising.  Quotes: “What I found was that the return on investment was much more difficult to get with doing just posting compared to doing ads. Because with ads, you can learn from the data and the analytics and you can shift and scale it up to really know and make that profit." (00:02:59) "AI and the algorithms got so smart lately that the possibility of using a broader audience and letting the ads do the work for you can happen as well.” (00:04:57) “So if you have the goal of a conversion or a purchase even, then they're more likely to find people that would actually convert or buy.” (00:07:06) “Well, I mean, the ads will work from the get go. I mean, they're going to work, but they could be really expensive.” (00:09:33) “The more budget you have, obviously, the faster you get the data." (00:09:50) “As for budget, it does depend on the size of the company. For TikTok ads, for instance, and even with Facebook, I recommend no less than $20 a day. But it really should be more like the recommended to start, I typically say we want to start between $30 and $50 a day.” (00:14:38) “What I will say is, if you really want a business that is going to be consistent and scale, even to the level that you want, you really, really, really should embrace advertising, the ads, because you can learn from the data, you can learn along the way, it's the only thing that really provides consistency compared to the organic side of the social media.” (00:20:33) Timestamps: [00:04:19] Target audience expansion [00:07:18] Testing is crucial for successful advertising [00:10:59] Dynamic ads vs normal ads [00:13:21] Timeframe for seeing ad results [00:20:12] Embrace advertising for consistent growth Links: Connect with Janet E Johnson: Website: https://www.janetejohnson.com/  LinkedIn: https://www.linkedin.com/in/janetejohnson/  Instagram: https://www.instagram.com/janetejohnson/  Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Michelle Lee Myrter, who shares her journey of rebuilding her life after losing her job and how she became an expert in building relationships. Michelle discusses the BANK system, which is a reverse-engineered personality science based on buyology (the science of buying behavior) and core values, and explains how it differs from the well-known DISC model. Michelle is a business coach and trainer, and an international professional speaker. She has 28 years of experience in sales and marketing for a multi-million dollar company. After losing everything, she built a very successful company and direct sales business by using the BANK system she now teaches other people.  Quotes: “And what happened is my life transformed. I was able to grow my company, which was my main goal from zero to 2.2 million in less than three years. But the biggest change that happened was this changed my life with my children. It saved my relationship with my oldest son." (00:02:39) "BANK is reverse engineered. personality science, and if you line up DISC and BANK, they're exactly the same, only completely different. And the reason they're completely different is because it's not based in psychology. It's based in buyology, the science of buying behavior, and it's based on core values.” (00:05:39) “Every person is made up of all four. So it depends on the order that they're in. That makes them the unique person they are.” (00:08:03) “The biggest mistake that entrepreneurs and business owners make is that they speak in their own code, even in relationships with your spouse or your child. We're speaking in a way we understand. It's not the person's job sitting across from us to try to figure out and interpret what we're saying. It's our job to communicate clearly so they understand.” (00:10:04) “Every code is important, and every code can be successful. Sometimes it takes more to get into action for certain codes." (00:21:16) “It's all about the person sitting across from you. The better you can become at understanding it's not personal, it's personality. People matter. Everyone deserves to be seen, heard and understood.” (00:24:42) Timestamps: [00:05:38] The Difference Between DISC And BANK [00:06:30] Blueprint Personality [00:06:49] Action Personality [00:07:10] Nurturing Personality [00:07:24] Knowledge Personality [00:07:24] How To Communicate With Different Personality Types?   Links: Connect with Michelle Lee Myrter: Website: https://codebreakertech.com/ref/michelle.myrter/  LinkedIn: https://www.linkedin.com/in/michelle-myrter/  Instagram: https://www.instagram.com/michellelee_721/    Get your complimentary B.A.N.K. ™ report: https://my.bankcode.com/?ref=michelle.myrter    Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

In today's fast-paced digital world, businesses are constantly looking for ways to streamline their marketing processes and maximize their revenue. One powerful tool that can help achieve these goals is email automation flows. By automating certain tasks and following up with contacts, businesses can ensure consistent engagement, personalized communication, and increased conversions. In this podcast episode, Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers will dive into the world of email automation flows, exploring their benefits, common use cases, and best practices. Quotes: "Email automations are trigger based emails that you set up once. And every time a new contact meets the condition that you have set for that flow, they will receive the email or a series of emails." (00:01:31) “If you are gathering feedback, do not forget about adding good feedback on your website and to your other channels because you can show that to your potential customers also.” (00:06:08) “So just think of ways that you can make your customers' lives easier by just popping up right before they need you.” (00:11:22) “Make sure that you send them to the appropriate next step and not just spam them, because that's the potential danger with those email automations that they become irrelevant and or too frequent if, you know, the customer is in multiple flows at the same time.” (00:13:56) “If you are already gathering those contact details for giving them access to a tool or a download or a template or a book, then make sure to keep nurturing that contact because if you are only sending them one email like here's your download, then the relationship goes cold very quickly.” (00:17:14) Timestamps: (00:02:53) Birthday Emails (00:04:25) Feedback Emails (00:11:51) Event/Webinar Emails (00:08:11) Abandoned Cart Emails (00:17:11) Lead Magnet Download Emails (00:18:26) Newsletter/Membership Welcome Emails   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

Your online presence can make or break your business, at least when it comes to first impressions. In this episode, Mari-Liis and Laura from Powerful Marketers talk about building a reliable brand and its importance for achieving long-term success. Whether you're just starting out or looking to strengthen your online presence, this episode will serve as a valuable reminder of the essentials.   Quotes: “Because with an oversaturated marketplace, you must be perceived as a reliable brand in order to stand out and get your target audience's attention.” (00:00:13) “Go over your website through the perspective of a potential client who doesn't know anything about you yet.” (00:06:54) “The most important part is to remember the consistency and recognizability of your social media platforms because these are the cornerstones for online credibility. So whether it's your website, social media profile or email communications, this cohesive appearance helps your brand really shine.” (00:09:10) “A well established and consistent online presence saves you money, time, nerves, your resources in the long run for sure.” (00:13:32) “Your online presence really is the first touch point for potential clients. So make sure it really reflects your professionalism and the value you offer, really.” (00:14:06)   Timestamps: (00:01:08) The Importance of Brand Reliability for Business Success (00:04:17) Optimizing Email Signature and Website for Client Engagement (00:08:58) Promoting Business Online: Importance of Consistency and SEO   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

Artificial intelligence (AI) is revolutionizing various industries, and marketing is no exception. In a recent podcast episode, Mari-Liis and Laura from Powerful Marketers, discuss the use of AI in marketing in 2023 and explore its impact on the industry. This blog post delves into their insightful conversation, addressing common concerns, and highlighting the potential of AI as a game-changer in marketing.   Quotes: “AI actually learns from you and it really adapts to your inputs.” (00:03:21) “From psychology we know that we all love to buy things, but we don't like to be sold to.”  (00:02:31) “I would suggest to think of AI as your new employee. Maybe at first, of course, it takes time for it to understand your communication style and your expectations, but eventually it can really increase the productivity of your copywriters and other team members that you have.” (00:03:52) “The key is to ask the right questions and also provide relevant information.” (00:04:42) “Be prepared to play around with it a little bit and train it and give it feedback over and over again. And it will become wiser and it will become stronger.” (00:05:28) “AI cannot strategize, offer these human connections, emotional intelligence or critical thinking. So the output can be only as good as the input is.” (00:06:08) “Think of AI as your assistant, not as somebody who can do things for you entirely, but they can assist you. So if you know what you need, you have to be very precise with your communication, which is a skill that you also need in human interactions. So if you know what you need, then AI can really be helpful there. So approach AI with that mindset of collaboration.” (00:08:20) Timestamps: (00:00:31) AI: The Game Changer for Marketing and Business (00:01:55) Embracing Artificial Intelligence for Enhanced Productivity in Marketing (00:04:41) How to Train AI? (00:07:21) Use AI in Personal Life As Well   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

Business owners invest significant time and resources into attracting potential customers to their products or services. However, it can be frustrating when those potential leads fail to convert into paying clients. In this podcast episode, Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers explore the reasons why potential customers may not convert and provide actionable solutions to improve conversion rates.   Quotes: “But that brings us to the first reason why your potential customers are not converting and that is lack of service centric mindset. And what that means is that you as a business owner are only focusing on pushing your business, your product, your service, and you are not actually focusing on what the customer needs.” (00:01:47) “From psychology we know that we all love to buy things, but we don't like to be sold to.”  (00:02:31) “So your product or service is most likely amazing and very excellent and there is real value. But many businesses struggle to showcase that value in a way that the audience would actually understand.” (00:03:21) “There are so many scammers out there and people don't know really who to trust. And in marketing we know that it's all about knowing, liking and trusting the brand or the service or the product that you are offering.” (00:04:01) “For any business, in any industry, it makes so much more sense to focus on retaining your customers instead of constantly trying to acquire new ones. Because it is so much more cost effective to keep your existing customers, keep them happy, keep them satisfied, so that they would keep coming back to you and of course refer new people to you as well.” (00:04:54) Timestamps: (00:01:45) Lack of Service-Centric Mindset (00:02:25) Sales Pressure (00:03:12) Lack of Understanding the Value (00:03:55) Lack of Trust (00:04:45) Poor Customer Service   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

As a business owner, your primary goal should not only be linked to generating profits, but also to provide value to your audience. In this podcast episode, Mari-Liis and Laura from Powerful Marketers explore how challenges can be an effective tool for engaging your audience while fostering their growth. By offering structured and purposeful challenges, you can provide quick wins, inspire your audience, and lead them towards achieving their goals. At Powerful Marketers, we have divided the challenge experience into three key phases: planning, implementation, and results. Day 1: Planning Phase: On the first day, help participants clarify their goals, outline necessary steps, create action plans, and set expectations for the challenge. Day 2: Implementation Phase: Dive into the challenge tasks, guiding participants in putting their action plans into motion. Provide resources and assistance to overcome obstacles. Day 3: Results Phase: Focus on evaluating progress, setting metrics and Key Performance Indicators (KPIs), and helping participants develop sustainable habits beyond the challenge. By embracing the power of challenges, you can not only engage your audience but also provide immense value, inspiration, and the guidance they need to achieve their goals. Challenges create a supportive environment that drives growth and transformation, not only for the participants but also for your business.    Quotes: “And as business owners, we not only need to focus on ourselves and our growth, but also on helping our clients make progress.” (00:01:39) “First of all, it creates this supportive environment where they can really dedicate uninterrupted time for the most important topic or the topic you are actually challenging there. But most importantly, they will take time to focus and there are no distractions because you as a host can really walk them through this topic and help them get things done.” (00:02:20) “By providing this structure and this support, you can really help your clients make meaningful improvement.” (00:04:33) “You can use that no matter what industry you are in today. Just think about your audience and the type of events or challenges that might bring some value to them.” (00:05:41) Timestamps: (00:00:43) The Power of Hosting Challenges for Business Growth (00:02:51) The Structure of a Three Day Challenge (00:04:38) The Impact It Can Have on Your Business   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

As a business owner, navigating the world of online metrics can be overwhelming. With an abundance of data available, it can be challenging to make sense of what truly matters and how it aligns with your business goals. In this podcast episode, Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers explore the complexities of social media metrics, the importance of focusing on the right ones, and how to measure success in a meaningful way. Quotes: “Well first of all, all of those social media likes and comments and shares. They are very nice of course, and they show that you are doing something right. People are noticing what you're doing, but they don't mean business closed, so it may not contribute to your bottom line.” (00:01:47) "There is no way to know for sure which metrics are correct and which are credible because different channels tend to show you different numbers because they want to show you great numbers so that you would keep coming back to their channel." (00:02:10) “My advice would be to just focus on the value and the consistency and the results will eventually come if you do the right thing.” (00:03:54) “So as a business owner I would say make sure to follow just a few main important KPIs for your business and see where the trend is actually going because yes, those vanity metrics are nice to have. It gives you a great feeling if you have many clicks and impressions. But if nothing really happens in the bottom line then you shouldn't maybe put your resources into this channel.” (00:08:19) "So remember, different channels may provide varying numbers. So it's important to establish those reliable sources of data that you can track repeatedly and consistently and understand what really impacts your business and its success." (00:08:58) Timestamps: (00:00:59) Marketing Metrics for Business Owners: What to Measure and Why (00:05:55) Most Common Social Media Metrics To Track   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8   

In this episode, hosts Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers delve into the secrets of effective time management. Discover the importance of managing oneself, not just time, and gain practical insights through three essential steps for completing important tasks consistently. From discipline and calendar utilization to efficient task management and realistic expectations, these marketing professionals share valuable tips to reduce anxiety and increase productivity. Quotes: “It is through our actions, that we give time meaning, whether it is a minute invested or a minute wasted. Of course, not everything goes as planned.”  (00:00:11) "It is okay not to be perfect. What is important is to know how to get back on track and move towards your goals." (00:00:29) “Nobody is managing your tasks and your time but you. So if you're not doing it very consciously, chances are that it is going to be causing you more significant problems than you might have even considered. So we want to talk about planning for a second.” (00:01:41) “If you keep failing yourself, you keep damaging your self confidence and this can really quickly lead you down the negative path where you feel like they're never in your control.” (00:02:26) “Make sure to add to your calendar those most important tasks. These are the things that serve your biggest goals and really help you grow your business.” (00:05:04) “Don't be overly attached to the results, just focus on the activities that will bring those results.” (00:08:15) “Most people don't have a problem with working hard but managing yourself is a problem for many.” (00:09:51)   Timestamps: [00:01:16] The Importance of Planning and Time Management [00:04:17] Efficient Task Management Tips for Marketing Professionals   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Wayne Reuvers, an expert in multi-location digital marketing. Wayne emphasizes the importance of localized digital presence. He highlights the significance of personalized marketing for each specific location, as most people spend their disposable income within 15 miles of where they live and work. By incorporating city names into ads and buying media locally, businesses can increase response rates and lower costs. Overall, Wayne provides practical tips and insights for businesses looking to establish localized digital presence. Wayne is the Founder and Chief Strategy Officer of LiveTechnology Holdings and LiveRetail. He has successfully invested in and built multiple subsidiaries and successfully exited 6 businesses having created over $110 million in wealth for the investors. Quotes: “About 85% of a consumer's disposable income will be spent within 15 miles." (00:02:54) "We traditionally just see an ad that just talks about the product and has a headline and that's it. By adding the name of that city, the response rate will go up by a minimum of 30 to 40 per cent and typically four to five times.” (00:03:36) “Whether you're apparel companies like Nike and Unilever, Procter & Gamble, you're all bidding against each other. So you're paying for a premium. On the other hand, when you buy that same set of criteria - so someone is interested in a product within the age range, income level, et cetera, but within six or seven kilometres or 10 or 12 miles around an area, you have no competitive bidding against you for those criteria. So the cost of your media is typically 60 per cent less.” (00:04:46) “As a local business, the most important thing you have, and we always hear it, is location, location, location. And the reality is you need to make sure you market that location. So every ad you run has to include the name of a city or town because people that recognize that will respond and be engaged much higher.” (00:07:17) “When you buy your advertising, you need to hyper-target it. And in digital, the more targeting elements you have, the better it is because you reduce your cost because you remove competition." (00:07:38) “The reason you want those carousel ads is they help with engagement. So on social media sites, you can click on an ad and go to the website or buy something, do whatever you need. You can actually interact with the ad. You can slide it across and that gets people engaged. They can like the ad, which gives you free exposure. They can share the ad, which is even more valuable because people only share ads to applicable other people that are interested in the ad.” (00:19:27) “Social media is at least 60 to 120 per cent more effective when you're doing localized advertising.” (00:19:59) Timestamps: [00:04:43] Hyper-targeting advertising. [00:12:40] Pre-built ads with AI. [00:15:00] Reducing Cost of Ad Production. [00:17:59] Social Media Advertising Techniques. [00:24:52] Crowdfunding a Business Opportunity. Links: Connect with Wayne Reuvers: Websites: https://livetechnology.com and https://liveretail.com/ LinkedIn: https://www.linkedin.com/in/wreuvers/   Join the Powerful Marketers Community: https://community.powerful-marketers.com/  Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

In this episode, hosts Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers delve into the insights and key takeaways from a Mastermind session with Janet Johnson, a digital marketing expert with over 20 years of experience. Janet specializes in creating TikTok ads to boost leads and sales for her clients. We'll explore the possibilities of TikTok ads, learn about effective strategies, and understand the nuances of targeting and ad optimization. So, let's dive in and discover the untapped potential of TikTok ads for your business. Quotes: “TikTok, with over 1 billion active users worldwide, has grown into one of the largest social media platforms. And contrary to popular belief, it is not only for teenagers. In fact, one-third of its users are people aged 25 to 34 and more than 20% of its users are people aged 35 to 54.”  (00:00:03) "TikTok ads have shown significantly higher ROI on sales funnels compared with Meta ads." (00:02:50) “Before you do any ads, you should just fine-tune your sales funnel and visual and copy and test it out organically.” (00:03:20) “Update your ads from time to time before this creative fatigue happens. This means that for people in your audience, that ad turns into so-called wallpaper and they don't notice it or they don't pay attention to it anymore.” (00:03:53) “You need to find a good balance between keeping your ads fresh while not completely changing them and then having to struggle with content creation overwhelm.” (00:04:46) “Get straight to the point by using a great hook, which is maybe a catchy phrase that is used to grab the viewer's attention” (00:05:30) “The algorithms are so smart and they know exactly who they should show the ad to and who is most likely to take the desired action.” (00:06:27) Timestamps: [00:00:59] Increasing Leads and Sales with TikTok Ads [00:05:58] Master New Strategies and TikTok Ads Targeting   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

In this podcast episode, Mari-Liis Vaher from Powerful Marketers speaks with voiceover expert Julie Williams about the benefits of using voice-overs in marketing. They discuss the various ways voice-overs can enhance message delivery and engage audiences, including the use of professional voiceover talent.    Julie Williams is a seasoned voiceover expert with a wealth of experience in helping businesses leverage audio in their marketing strategies. Her expertise spans across various applications such as commercials, narrations, eLearning projects, explainer videos, audiobooks, infomercials, phone systems and more. Julie also acts as a coach, helping other voiceover professionals refine their craft and become better at what they do. You can find her online at voiceovermomentum.com where she showcases her work and offers connections with a network of other voiceover professionals.   Quotes: “Many people that own businesses like to voice their own stuff because maybe they have a good voice, so they think they can just do as well as a professional. But that's really not necessary because you can do a better job by hiring somebody who can connect with your audience better and it really doesn't cost as much as you might think." (00:02:37) "AI isn't quite there yet when it comes to voiceover. I guess that'd be kind of like having AI write an article and you don't proofread it before you put it up.” (00:03:09) “Especially if you really don't know anything about the voiceover industry or you have the preconceived notion that you really can't afford it, then I understand why you would do it. But there are lots of skills that AI doesn't have. ” (00:06:43) “AI doesn't breathe sometimes. In fact, I never hear AI breathe.” (00:07:05) “The thing about voiceover is not just that the voice says the words. You could do that. If you're going to go to AI, just do it yourself. But get a professional to present the words with personality." (00:08:05) “If you tell them that they'll have a lot of repeat work, don't use that as a negotiating tactic. Ask them if you give discounts on repeat work.” (00:15:14) “Audiobooks are very inexpensive. They don't pay well to the talents at all. And occasionally you can get a talent who's newer if you like how they do it. They just need to get experience.” (00:16:17) Timestamps: [00:03:42] The versatility of voiceovers: From commercials to e-learning. [00:06:13] The Pros and Cons of AI Voiceover vs Human Voiceover. [00:14:01] Negotiating and Hiring Voiceover Talents for Your Business. Links: Connect with Julie Williams: Website: https://www.voiceovermomentum.com/ LinkedIn: https://www.linkedin.com/in/juliewilliamsvo/  AI Samples: AI sample 1 AI sample 2   Join the Powerful Marketers Community: https://community.powerful-marketers.com/  Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

In this episode, hosts Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers dive into a topic that is on every marketer's mind: saving on advertising and marketing costs. Gaining exposure is important to any brand out there, but the reality is that marketing can be costly. So, how to achieve effective marketing without breaking the bank? Join our hosts as they share practical ideas and cost-effective strategies to build brand awareness, establish trust, and maximize marketing efforts without draining the budget. Get ready to uncover the secrets to saving on advertising and marketing costs.   Quotes: “Without consistent and effective marketing, nobody really knows you exist.”  - 00:00:07 "Marketing is about building a brand and putting it in a better position to grow over time." - 00:01:28 “Embrace the idea that you don't have to do it all alone and that there's power in doing things together.” - 00:01:54 “Guest posting is one of the easiest ways to get connected with new audiences really and of course to achieve better exposure and through that build your own credibility.” - 00:04:11 “You can co-host webinars, visit each other's podcasts as guests, you can also do joints, workshops, campaigns, et cetera. You will have to double the marketing power and will both really increase your visibility.” - 00:04:29 “Focus on both giving and getting feedback and referrals. Because here the “givers gain” principle applies, which means that if you give testimonials to others then they are likely to return the favour. And this way you can again build your credibility.” - 00:05:46 “Repurpose and reuse the content as much as possible. Do not reinvent the wheel over and over again. Instead, use what you already have.” - 00:06:18 “Consider using some marketing automation tools that can really help reduce the load of different administrative tasks.” - 00:06:31 Timestamps: [00:01:02] Cost-Effective Ways to Build Awareness with Marketing [00:01:52] The Power of Collaboration in Marketing [00:03:47] Reducing Marketing Costs   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8   

In this episode Mari-Liis and Laura from Powerful Marketers emphasize the importance of having a marketing plan for achieving business goals. They discuss the process of building a marketing plan, including identifying activities, allocating budget, and tracking performance through KPIs. The hosts emphasize that consistency, learning from mistakes, and understanding the foundation of marketing are essential for long-term success. Make sure to tune in and learn how to create a marketing plan that helps you grow your business. Download the 12-Month Marketing plan.   Quotes: “In the words of Eisenhower, plans are nothing, but planning is everything.”  - 00:00:03 "You need to be consistent with your actions and of course, you need to understand what are you doing, why are you doing and when you are doing those things." - 00:01:32 “Yes, AI is here to change everything in marketing, but more than ever, brands that actually do something significant, brands that matter, are the ones that are going to stand out.” - 00:01:59 “We should all focus on doing marketing that really matters, not just trying to create more noise, really by feeling the pressure to constantly put yourselves out there and to do great work in whichever area of your life.” - 00:02:50 “To save money, time and most importantly, your own mental well being, creating this marketing plan is really a must for any marketer and also for any small business owner.” - 00:04:25 “Often business owners or marketers haven't taken this time to really figure that out and to figure out some very essential parts of their strategy such as what is the problem that your business really helps to solve?” - 00:05:40 “You always need to think about both internal and external activities in your marketing and also do not forget your existing customers and providing consistent communication to them as well.” - 00:07:45 “In addition to tracking your marketing costs and activities, you should always keep a close eye on your most important marketing metrics. So our advice is to write down those metrics at least once every month and then track the changes over a longer period of time to see the trends in marketing.” - 00:08:45 Timestamps: [00:01:00] The importance of having a clear marketing strategy [00:05:23] The necessary steps to setting up a marketing plan [00:08:43] The significance of metrics and KPIs in tracking performance [00:09:29] 12-Month Marketing Plan   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

On this episode of the Powerful Marketing Tips Podcast, Ruby Sweeney from The Events Hub joins host Mari-Liis to discuss the significance of events in marketing. Ruby emphasizes the importance of being proactive in event planning and strategy and highlights that events as essential for building trust and relationships with customers. She also discusses the value of aligning events with company values and using them as a marketing platform. Overall, events are a valuable tool for businesses of all sizes and sectors who want to connect with customers and grow their brands.   Ruby Sweeney is the founder of The Events Hub. Her key goals are to not only create engaging, memorable experiences for attendees but save clients the entire mental load from start to finish. To Ruby and her team, what they do is way beyond just events - it's about creating opportunities for relationships for businesses, being a trusted partner to take care of and nurturing clients' business growth. With over 20 years of experience in the industry, Ruby was recently also recognized as one of The Most Influential Women in Events 2022 and emerged as a finalist in the Businesswoman category at the Great British Entrepreneur Awards. We are incredibly excited to partner with Ruby and The Events Hub for Malaga Marketing Week taking place in September 2023. Find out more about Malaga Week.   Quotes: “Events was the number one offline marketing activity that brands and businesses trusted in to help grow their business and meet their objectives. Now, I feel that we're getting to those levels once more in 2023 and beyond." (00:03:39) "Events are essential to businesses, marketers, entrepreneurs of all levels, all sizes, all sectors, and that they should be taken so seriously and they should be planned for strategically.” (00:03:57) “Strategy is that one place where everybody should start with events. And I see time and time again, there's so many organizations, so many individuals can be reactive towards events and we're not proactive enough. So we need to strategize about events in the same way that we look at business objectives, marketing objectives, sales targets, and get really smart about how we leverage events” (00:04:42) “You can build tons of trust around your brand because of the event, but you can market yourself via those necessary mediums, formats, platforms, before the event, after the event.” (00:06:00) “The number one thing, whether you're building a brand personal or business, or wanting collaborations, or wanting lead generation, it's about relationship building." (00:07:39) “Identify the sorts of conferences or events or interactions that you want to get involved with, the experiences you want to create, and how best you can leverage those things.” (00:10:08) “It's about looking at the best use of people's time when they're attending an event, but it's also about identifying which events, experiences, conferences, webinars, etc. are going to achieve those targets that you have set for your organization or your company.” (00:10:43) “From our side as the organizers, we need to be providing the attendees or partners or sponsors or exhibitors with the data, the intelligence around who is coming, what this event is about, and really focusing and niching down on what our event is looking to achieve so that on the flip side, those attendees, partners, sponsors, exhibitors know exactly what effort, what energy, what resources, what budgets to put against those events and those interactions, because we can't hide behind kind of mediocre events anymore.” (00:11:15) “There are lots of different areas of events where AI is starting to have an impact and event tech is starting to kind of embrace those.” (00:14:41) “When you look at the ROI of events as well, events are a really, really good value for money.” (00:18:50) “The best way you can identify what works for you is to go and test something. And it doesn't have to be a big, huge one. What I do say to a lot of my clients is we start small, we take baby steps, and we give ourselves time because the thing you don't want to do is rush into something and then finally haven't given yourself and your team enough time to plan for it.” (00:20:29)   Timestamps: [00:03:34] Importance of events in marketing. [00:06:22] Pre-event outreach and relationship building. [00:12:55] AI in event management. [00:18:50] Event ROI and strategy.   Links: Connect with Ruby Sweeney: Website: https://theeventshub.com LinkedIn: https://www.linkedin.com/in/rubysweeney/   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ 

Join Mari-Liis and Laura from Powerful Marketers as they dive into the fundamentals of content strategy. In this podcast episode, they discuss targeting the right audience, delivering value, and making smart decisions about platforms and media. Utilize the Content Diamond Strategy (created by the Brand Builders Group), where one monthly piece of long-form content is repurposed into bite-sized posts across different platforms. Gain visibility, engagement, and qualified leads with their essential tips and strategies. Tune in and take your content strategy to the next level!   Quotes: “Before you start creating any content strategy, you have to know the answers to the following questions. So number one, who exactly do you help with your product or service? Who is your primary target audience? Number two, what's in it for them? You have to be able to show value to them. What problem can your product or service solve for them? Why should they care? Now think about how you create your content based on that. And number three, be clear on the where. So where will you share that information?” - 00:02:05 "The biggest secret to battling content creation overwhelm is planning." - 00:04:04 “It is called the Content Diamond Strategy because it is shaped like a diamond in the picture. So the idea is that for each month, you should have one focus topic. So that sits on top of the diamond. And that on this focus topic, you will create one piece of long form content. For example, a blog post, a podcast episode, a webinar, a video article, whatever it is. But this big piece of content sits on top of the diamond.” - 00:04:25 “The work will start in terms of repurposing content, meaning now they just have to make a lot of small pieces out of this one bigger content.” - 00:05:18 “Please remember that people are not paying attention as much as you think they do. So it is okay to really have the same idea cut into different formats, pieces and posts.” - 00:05:32 “Those smaller pieces can be quotes, pictures, polls, short videos, carousel posts. There are many options. And once you have all of those small pieces of content ready, then you just have to divide them between the different marketing channels that you use.” - 00:06:01 “The most significant benefit of repurposing content is that it makes content so much easier to scale. In other words, you don't have to think of new content every single day.” - 00:06:28 “You should always have this one clear call-to-action to your website so that you can get people off social media to the channels that you actually own, meaning your website, your blog post, your newsletter and so on.” - 00:07:05 “Your number one goal should always be having people on your lists, not growing followers so much for social media.” - 00:07:22 Timestamps: [00:01:40] Content creation fundamentals [00:04:26] Content Diamond Strategy [00:08:00] Repurposing content   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

In this episode, Mari-Liis interviews Bob Wheatley, a personal brand expert from the Brand Builders Group. The discussion revolves around building a credible personal brand and how it correlates with business success. Bob shares his experience of switching from being a professional baseball player to a personal branding expert. The episode shares insights into the importance of personal branding and how it can foster connections, inspiration, and growth in business.   Bob Wheatley serves as the Inside Sales Director of Brand Builders Group. A well-respected orator, Bob has spoken in rooms of thousands of people, and he's performed in stadiums of ten-thousands. As a former professional athlete, Bob played in both the Toronto Blue Jays' and St. Louis Cardinals' organizations, and he amassed innings pitched in over thirty states and countries. Bob is well-researched in the fields of health, fitness, finance, and sales, and he's passionate about helping his clients serve others.  Quotes: "What we say is if you have diluted focus, you get diluted results." (00:08:35) "Pick one brick on that wall and hammer it over and over and over again. It could be your podcast. It could be your keynote speech. Get really, really good at that, become known for that. And then once you break through the wall, you could be like the Rock and start a tequila company, right? (00:08:46) “You want to have new clients. You want to have new podcast listeners. You want to be seeing the business grow. This is the foundation. You don't live in a foundation. You live on the foundation. So you have to start there.” (00:11:47) “You have to determine on the front end who you are, who you serve, what problem you solve for the world and how you make money. What is your monetization strategy? Cause if you're doing the Oprah model and you're saying I'm doing everything, you're going to be the Jack of all trades, master of none. It does not work for the non-Oprahs of the world.” (00:12:00) "74% of Americans are more likely to trust somebody if they have an established personal brand." (00:15:54) “It is helpful to have a podcast coach 100%. But if you don't have your brand DNA set up, some awesome microphone is not going to save you or working on Zoom versus Riverside versus some other studio platform is not going to save you.” (00:18:41) "58% of Americans are willing to pay more money if somebody has an established personal brand." (00:20:53) "Remember that people work with people rather than companies and they are willing to pay you more." (00:24:45)   Timestamps: [00:06:33] Personal branding and reputation [00:08:19] Focusing on better results [00:11:38] Building a strong foundation [00:15:38] Personal branding importance [00:19:26] Personal branding and trust   Links: Connect with Bob Wheatley: Website: bobwheatley.com  Brand Builders website: https://freebrandcall.com/bw/ LinkedIn: https://www.linkedin.com/in/bob-wheatley/ Instagram: https://www.instagram.com/bob_wheatley/ Facebook: https://www.facebook.com/bobwheatleybooks Join the Powerful Marketers Community: https://community.powerful-marketers.com/ 

In this episode, Mari-Liis and Laura from Powerful Marketers discuss whether companies with multiple brands should have separate social media accounts or keep everything under one umbrella. The hosts emphasize the importance of considering all aspects of content strategy before making any permanent decision about rebranding. The outcome of creating new channels depends on the target audience and the goals of the brand. The hosts advise listeners to consider several factors before making a decision that has the potential to reduce the current following. Quotes: “The first thing to consider is the target audience. If those brands have different target audiences then of course it makes sense to separate them. But if the target audiences overlap then I don't think it is wise to dilute your efforts and separate them.” - 00:02:41 “If brands have different focuses, different goals, different values, different target audiences then separate them.“ - 00:03:40 “If the brands are aligned with their values and target audience and goals and everything that we just discussed then it is not wise to separate them because on the one hand it creates a lot of confusion for your target audience, which channel should they follow, and on the other hand it creates a lot of work for you as a marketer as well. And in addition to competing with all of your competitors, you will now start to compete with your second page on social media as well.” - 00:04:37 “Starting a new page in social media from scratch today is much more complicated than years ago and it requires a proper advertising budget for sure.” - 00:05:10 “In marketing, repetition is key so don't be afraid of repeating the same thing over and over again. On the contrary - if you just mention something once and never talk about it again, it will just be forgotten.” - 00:05:52 “If you have multiple brands within your company then the first step would be to carefully analyze the target audiences, the values, the goals of each brand before you decide to separate their marketing. Because more accounts means more confusion for your customers and also more work for you. But if the brands do serve different target audiences then for the sake of clarity definitely separate them.” - 00:06:59 Timestamps: [00:02:41] Separating social media accounts according to the target audience [00:04:37] The disadvantages of separating social media accounts [00:05:52] Marketing strategy when separating social media accounts   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

In this episode, Mari-Liis and Laura from Powerful Marketers discuss the common struggle of finding the right marketer for your business needs. They highlight the overwhelming nature of marketing and the need to recognize that one person cannot handle every element. The hosts provide leadership advice on how to choose the right marketer and emphasize the importance of recognizing what you don't know. The discussion also touches on the various roles a marketer can fill and the time-consuming tasks that come with each. You have to know what is the missing piece in your marketing. Otherwise, you will spend your resources, time, and money, but again you will not experience the expected results. Also, be aware of how different personalities affect the work style. If you'd like to know the type of marketer that you are, then take our quick quiz at powerful-marketers.com/quiz.    Quotes: "Business owners believe that one marketer can fill all the roles connected to marketing in general. But this is definitely an unreasonable amount of work to be expected from just one person. So they are looking for someone who would be a great strategist, who can come up with tactical plans, great budgets, do all the content creation for example, do some designs, short videos would be nice of course, maybe website development. Why not, right?" - 00:01:18 "The first step would be to really clarify and understand what it is that you actually need from that marketing person.” - 00:02:55 “Don't expect that marketing specialist to also be in the role of a marketing leader. They may have great ideas, of course, but this is not what they are most skilled in. So you may need to hire some other talent for that marketing leadership role who is more analytical and who can help you out there.” - 00:03:29 "You have to know what is the missing piece in your marketing today. Otherwise, you will spend your resources, time, money, also nerves. But again, you will not experience these expected results." - 00:04:22 “Build your business house, I would say, with marketing alignment, with a solid foundation, and you will feel so much how it takes off this daily burden. Otherwise, I know that you will keep being busy with being busy without any marketing alignment and business growth.” - 00:04:46 Timestamps: [00:01:32] A variety of tasks in marketing [00:03:54] Do you need a marketing assistant, specialist or leader? [00:04:20] Start with clarity and hurry slowly   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8

In this episode, Mari-Liis and Laura from Powerful Marketers discuss the most effective ways to use customer feedback to grow your business. There are many ways to do it but to keep it short and simple; we will share three highly effective tips. These include asking for feedback on social media and Google, showcasing the feedback on your website, and using the NPS score to measure customer satisfaction. Quotes: "By asking for feedback on Google and on social media, you will be more visible, you will build trust on public channels and you can also improve your existing products or services." - 00:01:45 "And overall, [showcasing the feedback] helps you to get your brand and business out there even more and it really builds your reputation in the marketplace while you sleep.” - 00:02:35 “And what's great about this [NPS] survey is that it can also be anonymous, meaning they can be honest. And since it is such an easy question and it only takes really one minute to answer that, the likelihood of really receiving a lot of responses is quite high as well.” - 00:03:16 "The best time to ask for NPS feedback is right after you have worked with them because their emotions are still high." - 00:03:57 “Listening to your audience will naturally draw more users to your business as we all are drawn to positive people and companies.” - 00:07:03 Timestamps: [00:01:07] Ask for feedback on social media and Google [00:01:59] Showcase the feedback on your website to improve SEO [00:02:54] Use NPS to measure satisfaction [00:04:12] How to measure the NPS score?   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

Do you worry that everything will collapse when you take time off? It might be a sign of work addiction. In this episode, Mari-Liis and Laura from Powerful Marketers explore the increasing problem of work addiction in society and how technology has allowed us to be connected 24/7, essentially leading to feelings of disconnection. They provide insight on how to identify work addiction and how to help yourself if you are struggling with it. Quotes: "Are you constantly checking for work updates even during the weekend or on your evenings or on your time off?" - 00:00:13 “You feel guilty even for not working, being at home, so you have this constant need to control." - 00:02:07 "Rest regularly, work regularly, don't go crazy, don't work yourself to almost dying as a result because then it can lead to you burning out and you will never want to go back to work again." - 00:03:41 "The 8-8-8 rule means that 8 hours of your day should be spent sleeping. 8 hours of your day should be spent with your loved ones, you know just relaxing or with your hobbies, and the last 8 hours should be spent on working, no more." - 00:04:19 "We want you to encourage you to take some time off regularly to break this cycle of work addiction and to enjoy life because time goes by so quickly and if you don't do things that fill your soul with happiness and with joy then sooner or later you will break down and we don't want that for you." - 00:05:02 Timestamps: [00:01:03] Work addiction.  [00:03:45] The importance of taking time off. [00:04:14] The 8-8-8 rule for work-life balance. [00:05:02] Enjoy life.   Join the Powerful Marketers Community: https://community.powerful-marketers.com/

Many people see marketing as a cost, not an investment. And it is true, marketing can become expensive, especially when you try to be everywhere and target everyone. In this episode, Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers discuss common marketing mistakes that businesses tend to make. They highlight the importance of the "know-like trust" concept and how it is essential to gain recurring clients. They advise against offering a "one size fits all" solution and suggest personalized approaches to marketing. If you're looking to enhance your marketing strategies, listen to this podcast to avoid common marketing mistakes and learn practical approaches to improve results. Quotes: "No one will buy from you unless they know you, like you and trust you." - 00:01:40 "It's not about you. It's always about them and how you help them really solve the problems they have." - 00:02:53 "If you are trying to talk to everybody then you will end up talking to nobody because it doesn't resonate with them." - 00:03:18 "The biggest mistake is about focusing on too many things and that is why marketing is overwhelming." - 00:03:45 "You don't need to be everywhere as you get clear with focus." - 00:03:59 "Focus on one thing at a time, so you won't overwhelm yourself and you won't overwhelm your audience." - 00:04:51 Timestamps: [00:01:40] Know-like trust concept [00:03:10] Lack of clarity and focus in marketing [00:03:48] Being overwhelmed with doing too much in marketing   Join the Powerful Marketers Community: https://community.powerful-marketers.com/

“Focus on the fundamentals” is a phrase that is often heard in many different contexts, but is especially relevant when it comes to marketing. In today's world, there is an overwhelming amount of information and marketing channels available to business owners, making it easy to get distracted and focus on the wrong things. However, the key to successful marketing is to identify the basics and remain committed to performing them. This is something that Tim Fitzpatrick, the guest of this Powerful Marketing Tips podcast episode, understands well. Tim has more than 20 years of entrepreneurial experience with a passion for developing and growing businesses. With his company Rialto Marketing, he has been helping B2B professional service firms accelerate their revenue growth and attract more ideal clients since 2013. He believes that marketing shouldn't be difficult, but you have to remove revenue roadblocks if you want to grow consistently and predictably. Quotes: “If we don't have a clear understanding of the market we're serving and our ideal clients, the people that we really want to work with within that market, everything else that we do down the line is going to suffer as a result.” (6:32) “We really need to hone in on who those ideal clients are. And I like to start by asking, I call them the three power questions. So, for a business that has been in business for a while, you have some past clients that you can go back to. Start with the three power questions: 1) Who do we love working with? 2) Who are your most profitable clients? 3) Who do we get great results for?” (7:42) “What I think is more important than the demographics are the psychographics of these people. What are they thinking as it relates to what you do? What are the common problems that they have that you can help them solve? What results, outcomes, benefits are they looking for? What roadblocks do they have? Those are all examples of psychographics. The psychographics really help you start to get in their head and enter the conversation that they're having in their head as it relates to what you do.” (10:06) “The second fundamental is your marketing message, how you communicate your value and what you do. You can only create a clear, engaging message to attract your ideal clients. Once you understand who those people are, right. It seems simple, but so many of us just skip it. And your message is critically important.” (13:55) “The second big mistake people make is they talk too much about themselves. Our clients don't care about us. That's the reality. What they care about is how we can help them solve the problem that they have and get the result they want, right? Get from where they are to where they want to be. That's what they care about.” (14:58) "I think having a plan is critical. Otherwise, it's very easy to get distracted, to be like a squirrel chasing a nut and you're just very haphazard.” (19:27) “If we don't outline what metrics we're going to track, we have no idea what's working and what's not. And we can't make strong decisions about what course corrections or changes we need to make.” (25:37) “Marketing is not a sprint. It's a marathon. It's something that we just do consistently over and over and over again. It's like an investment, right? You just keep investing over and over and over again, and it starts to build upon itself. You can't turn marketing on and off. And inevitably, when we think short term about our business, whether it's marketing or just our business as a whole, I will guarantee you that most of the short term decisions you're making are detrimental to the long term benefit and health of your company.” (33:32) Timestamps: [00:04:55] The importance of marketing fundamentals. [00:08:26] Ideal clients. [00:13:54] Building a marketing message. [00:15:59] Interviewing ideal clients. [00:20:23] 90-day marketing plan. [00:33:28] Thinking long-term in marketing.   Links: Connect with Tim Fitzpatrick: Website: https://www.rialtomarketing.com/ The Revenue Roadblock Scorecard: http://revenueroadblockscorecard.com/ The 90 Day Plan: http://growthmarketingplan.com/ - LinkedIn profile: https://www.linkedin.com/in/timpfitzpatrick  Twitter: http://www.twitter.com/rialtomarketing Facebook: https://www.facebook.com/rialtomarketing/ Pinterest: https://www.pinterest.com/rialtomarketing/ LinkedIn Page: https://www.linkedin.com/company/rialto-marketing YouTube: https://www.youtube.com/@RialtoMarketing Join the Powerful Marketers Community: https://community.powerful-marketers.com/ 

Collaborating with people who share your values is essential for any successful relationship, both personal and professional. However, as a client you may occasionally come across such poor customer service that you ask yourself ‘How come they don't fire these people?' This is precisely what Mari-Liis Vaher and Laura Kukemelk discuss on this episode of the Powerful Marketing Tips podcast, and they also share three lessons that every business owner can take from this.   Quotes: "Have a regular feedback system in place." (1:37) "Numbers can tell you a lot especially if you take the time to understand and analyze what is behind those numbers.” (02:11) "People work with people not with companies and sharing values is essential in any collaboration in your personal life and also in your professional life.” (3:00) "The third reason they don't fire these people and this is lack of leadership and that can be very tricky because this is where people who should really see the importance of great collaboration or undervaluing it and this is a real problem…" (3:22) “Anything is possible if you are surrounded with the right people and the right mindset.” (5:07) Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Find out more on Powerful Marketers: https://powerful-marketers.com/ 

When it comes to running a successful business, the key is to put your audience first. This is something that Frederick Cary, a powerhouse entrepreneur who has founded more than 10 companies and amassed billions in value, knows all too well. As he explains in the Powerful Marketing Tips podcast, the leading cause of failure for new businesses is that they have created something that there is no demand for, that nobody wants.   To avoid this, business owners must focus on understanding what their customers want and need and try to pivot their business accordingly. He believes that if you focus on what your customers want and need and keep an eye on your cash flow, you can be successful.   The key to success is to never give up. It takes hard work and dedication to achieve success, but it is possible. By focusing on the choices for success and staying motivated, you can ensure that you are successful in the long run. So, no matter what the economic conditions are, never give up and keep pushing forward. Quotes: “So whatever you're selling as a business owner, focus on the things that people really need, regardless of the outward economic conditions.” (11:02) “If you're talking about a long game, be prepared to have that extra cash available for you when you're having slow months in your business.” “The difference between successful people and non-successful people is you embrace that failure because that failure becomes a learning opportunity and you can learn how to do things better in a different way.” (19:36) “Culture happens because it starts at the top, but also it starts in the opposite fashion from the bottom. And when we try to build our culture and our own organization, we don't not only talk about what we stand for, but we go to the rank and file employees and ask them what they want to do in their lives, what they want to be. We know a lot of people like that are working at the lower levels of an organization probably don't want to be there forever.” (28:56) "So assume that your employees have lives that they want to have. And if you can empower those lives, then you can build that corporate culture that you need.” (30:31) “We all want extraordinary results, but we don't want to do the extraordinary things that we need to do to get those results. So if you can wake up in the morning and figure out how am I going to be legendary today, what one extraordinary thing am I going to do today, then you can be on that path to have that extraordinary life you want to have.” (35:54) Timestamps: [00:03:38] Knowledge for Successful Business Ownership. [00:04:18] Cash flow over profits. [00:09:17] Starting a business in bad economy [00:11:53] Opportunities in crisis. [00:16:46] Striving for daily improvement. [00:20:37] Branding, Positioning, Naming. [00:24:15] Start with why. [00:27:53] Aligning marketing with business goals. [00:34:29] Inspiration from "Here Comes the Sun" by the Beatles. [00:35:49] Being legendary. [00:39:49] Personal development routine. Links: Connect with Frederick Cary: Website: http://ideapros.com/ Facebook: https://www.facebook.com/IdeaPros Instagram: https://www.instagram.com/officialfredcary/ TikTok: https://www.tiktok.com/@mentorandmuse Join the Powerful Marketers Community: https://community.powerful-marketers.com/ 

In this episode of the Powerful Marketing Tips podcast, Mari-Liis Vaher and Laura Kukemelk, creators of Powerful Marketers, discuss important considerations when choosing a website developer. They address common issues in working with developers, including unexpected expenses and poor communication, and offer advice on selecting the right partner for a successful collaboration.    They emphasize the importance of finding a developer who is transparent, responsive, and experienced, and stress the need for clear communication and thorough clarification of expectations before beginning any work. The episode is inspired by the struggles of a client who experienced significant setbacks and losses while working with a website developer, and offers practical steps to avoid similar pitfalls.   Quotes: "The first and probably the most important thing is to hurry slowly and really do your homework." (02:16) "Make sure to ask about their [developers] recent projects and connect with these clients to ask about their collaboration experience. Take time to talk to about two to three people at least. You will quickly see the pros and cons of working with these providers, and trust me people are happy to share their experiences." (3:05) "You have to give them [developers] proper input, proper data, ideas, insights and so on because they cannot read your mind." (04:30) "Talk about the communication process before signing any contract." (5:20)   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Find out more on Powerful Marketers: https://powerful-marketers.com/

Email marketing is an important part of any business. Troy Ericson is the owner of Email Paramedic, a top Email List Management company that helps to increase your open rates & sales of your emails. His company has helped clients generate over $50,000,000 since 2019. He was recognized as the #20 Copywriter globally by Peter Tzemis from Traffic & Funnels. Troy understands social media, direct response marketing, salesmanship, and copywriting, which in the world of business and driving revenue is the holy grail. In this episode Troy shares the importance of a good email marketing strategy and his insights on best practices for email marketing, including making sure to have an offer, sharing valuable content, having a good subject line and copywriting, staying in communication with people, and starting immediately rather than trying to make everything perfect.  By taking action and following the five steps mentioned by Troy in the episode, you will be able to create a successful email marketing campaign that will help to increase sales and create a strong connection with your customers. So take action and start creating successful email marketing campaigns today. Quotes:  “Ultimately you just have to view email as another platform, where people are going to hear from you and where you're gonna build that Know-Like-Trust relationship with them.” (10:11) “If you're putting out valuable content to people, they're not going to leave. They're not going to get annoyed.” (10:55) “Email is just a very special place where it's almost like you're reading a digital book each day.” (19:13) “Create something that's more expensive and gives people a good amount of value and I can make way more money, literally just by creating that offer, having a higher ticket price.” (22:00)   Links: Website: https://www.troyericson.com/ Troy's email list: https://faqemail.com/ Facebook: https://www.facebook.com/troyallenericson  Instagram: https://www.instagram.com/yosoytroy/  LinkedIn: https://www.linkedin.com/in/troyericson/   Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/   Takeaways Use compelling stories in your emails and connect them with your offers. A great email should be centered around the following: curiosity, benefits, relatability, credibility, time frame for action, and testimonials. The more simple the email design, the better it performs.   What inspires Troy Ericson into Action My favorite song: is "The Unforgiven" by Metallica Favorite quote: "Advantages are taken, not handed out."

Building a marketing strategy is often quite overwhelming for a lot of small business owners. Laura Kukemelk is the cofounder of Powerful Marketers, and throughout her career, she's seen several marketing strategies both succeed and fail. In this episode, she lays down the 5 principles to remember when building a marketing strategy. Consistency and clarity are critical to building long-term results. Consistency is key in branding, communication, and messaging, and companies need to be consistent across all points of contact with their customers.  It is important to see the world through the eyes of your customers and focus on their needs. Customer feedback is important, and companies should ask for feedback and use their CRM system to gain insights into customer behavior. Involving employees in marketing can help to build a more human connection with customers and provide valuable insights into their behavior. Companies need to focus on the big picture and plan for the long term, investing in marketing, sales, and customer service. They should avoid overcomplicating things and be realistic about their goals, giving marketing time to snowball and build momentum. Quotes  “If you are not consistent with your message, then you will not gain any long term results.” (1:09) “Instead of focusing on what you want to sell, think about what the customer needs.” (1:51) “People don't work with companies, they work with other people.” (2:31) “In the short term many can succeed by injecting a lot of money into the business, but only few succeed in the long run.” (3:10) “Sometimes it is better to try and fail and admit that something wasn't the right choice for you, rather than endlessly planning and never really getting into action.” (3:55) Links: Build your marketing plan: www.powerful-marketers.com Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/ Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/ Takeaways If you are not consistent with your message, your branding, and your communication, then you will not gain any long-term results. Instead of focusing on what YOU want to sell, think about what the customer NEEDS. Ask for customer feedback and experience.  Involve your employees: people don't work with companies, they work with other people.

Gert is the Founder of SEO Leverage, a team of 30 people that helps businesses grow through SEO. He has been doing SEO for 20+ years, which is almost as long as SEO has been a thing.He is also the author of The ERICA Framework: Your Answer to the Toughest SEO Challenges, which outlines the formula for achieving a high SEO Return on Investment. He discusses the importance of search engine optimization (SEO) for businesses and how it can help their online visibility. It highlights Google as a trusted source of information, and how it provides assistance in optimizing websites for SEO.  Gert also emphasizes the importance of user experience when optimizing a website for SEO, including creating relevant content, ensuring consumer privacy, and providing a great user experience. Solving the queries  that people are asking is also identified as an effective way to create relevant content, establish credibility, and build trust with customers.  In the episode Gert Mellak recommends leveraging the experience of clients, using tools to identify relevant keywords, and focusing on content, plus links to optimize a website for SEO. Finally, he emphasizes on the importance of optimizing websites for mobile users to provide a good user experience and improve online visibility. Quotes:  “In marketing, we want to catch people's attention in the right moment, in the right way” (3:35) “Whenever we pull out something that we expect Google to rank, we need to make sure that we are answering something people are looking to solve or to get answered.” (12:47) “If you can't create one or two articles because you don't have enough time, it's very limited what you can do with seo” (31:47) “Everybody's personal responsibility to make the best life you can imagine out of it.” (34:50) “Every day in every way I'm getting better and better” (35:46) Links: Gert would be happy to give away 10 quick audits (valued at 100 USD, https://seoleverage.com/quick-audit/) to the first 10 listeners that reach out by e-mail mentioning Powerful Marketing Tips podcast. Email Gert for your free SEO Audit https://seoleverage.com/contact/ Build your marketing plan: www.powerful-marketers.com Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/ Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/ Takeaways To be ranked higher in search results, ultimately you need to provide a good user experience for a Google search user. Every question that people are constantly asking you is a great topic for a blog post. The more you have websites that are relevant in your industry and are referring to your website, the higher you are going to rank. What inspires Gret into Action Fave song: "It's My Life" by Bon Jovi” Fave quote: “Every day in every way I'm getting better and better” Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/

One of the aspects that tends to be overlooked when it comes to marketing is content creation. Laura Kukemelk is cofounder of Powerful Marketers, and she's seen various forms of marketing, however, content marketing amounts to one of the highest in terms of percentage, standing at a staggering 82%.   There tons of tiny little nuances that play an important role when it comes to the success of content marketing today, however Laura explains 4 of the most important  yet overlooked aspects of content marketing   When planning content, it is important to think of the visual language and the meaning of color. Also use powerful words to enhance the message and always see the world through the eyes of the customer, always focus on the benefits that the person will get from a product or service because they really do not want to consume or buy the thing that you're selling, but rather the feeling it'll create in them or the solution it provides. Quotes 5 quotes with time stamps:    “According to HubSpot, 82% of marketers are actively investing in content marketing.” (:24) “Visual language can be more compelling than the written word, especially in today's information overload.” (1:13) “Certain words subconsciously affect people more than others, such as a person's name, but also words such as you, free. Instantly now and many more, use these words wisely in your copy.” (3:01) “Always remember to focus on the benefits that the person will get from a product or service because they really do not want to consume or buy the thing that you're selling, but rather the feeling it'll create in them or the solution it provides.” (3:27) “Remember people buy with emotions but justify their purchase decision with facts” (4:11) Links:   Build your marketing plan: www.powerful-marketers.com Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/ Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/   Takeaways   Visuals can either strengthen or mislead your communication. Be aware of the meaning of colors and the psychology behind them. Use powerful words to enhance the message and always see the world through the eyes of your customer.

Michelle Griffin is an internationally certified brand strategist. She's an author, speaker, and host of the Personal Brand Impact podcast. She also co-hos Quotes 5 quotes with time stamps:  "The best sales and marketing strategy is being there for them, not for yourself.” “The only person that's worried about how you sound is you. Nobody's going to really judge you.” (10:01-10:20) Links: - Website: https://michellebgriffin.com/  - MichelleSquared Website: https://michellesquared.com/ - The LinkedIn Branding Book: https://mybook.to/The_LinkedIn_Branding_Book - Michelle's LinkedIn personal branding community: https://michellebgriffin.com/the365creators/ - LinkedIn: https://www.linkedin.com/in/michellebgriffin/ - Instagram: https://www.instagram.com/Michelle.B.Griffin - Twitter: https://twitter.com/IamMBGriffin   Build your marketing plan: www.powerful-marketers.com Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/ Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/ Takeaways Mindset: You have everything you need inside of you, don't let fear stop you, and just start showing up. Build your foundation: get clear on your goals and then create your strategy and action plan around that. Fusion: Have your LinkedIn personal profile and company page aligned to double your impact. What inspires Michelle to Action My fave song: is "I'm Coming Out" by Diana Ross Fave quote: "Put yourself out there to make your unique mark on the world. We all have a vision, value, and voice that needs to be out there. Someone is out there listening and waiting for you." Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/

Email stands the test of time, and continues to be one of the most powerful forms of communication between you and your customer. Laura Kukemelk is cofounder of Powerful Marketers, and she's seen trends come and go. Email however, has not faltered. Most business owners focus on social media marketing, however Laura explains there is a major problem with this marketing strategy. You don't own the digital real estate. The social media company can change the algorithm at any time. This crushes your ability to communicate with your customers. The data is clear, people still use and read emails at a high rate. Now there are privacy regulations in place, so it's important that you work with an expert to grow a valid, compliant list. Let's face it, no one likes to get emails from a stranger, when they never signed up for the emails. Quotes    “It doesn't matter if you have 20,000 followers, they will not all see your posts. In fact, you are lucky if 10% of your followers see your updates.” (:52) “If you have collected these emails, honestly, and in accordance with all the privacy regulations and G D P R and so on, then you are the owner of these contacts.” (1:40) “We have seen from our clients is that on average, the open rate can be up to 25 or even 45%, which is still a lot, lot higher than let's say, five to 10% of reach that you may or may even not get on.” (2:23) According to Hubspot “ there are 4 billion email users around the world. 99% of email users check their inbox every single day with some checking 20 times a day.” (3) “58% of consumers check their email first thing in the morning. 81% of B2B marketers say their most used form of content marketing is email newsletters. In 2C markets, it is said that 50% of people buy from marketing emails at least once per month. Their most effective strategies for email marketing campaigns are subscriber segmentation, message personalization, and email automation campaign.” (3:22) Links:   Build your marketing plan: www.powerful-marketers.com Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/ Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/   Takeaways   If you build your following on social media, you have to accept the possibility that someone else controls when and who can see your content. With email, you have the control. 99% of email users check their inbox every day, with some checking 20 times a day.  Social media and email marketing should work together to cover different phases in the customer journey.

Selene Snippe is an international contract lawyer based in Amsterdam, Netherlands. She helps entrepreneurs, brands, creators, and podcasters be legally compliant, protected, and paid with contracts. Her years of legal experience and intimate knowledge of online business are the foundation of her services.  Anytime there is an exchange of value and money contracts should be a consideration. Typically, custom contracts are very expensive, complicated, and cumbersome. Thankfully, many businesses require very similar contracts. Selene recognized this problem for business owners. Selene's developed a library of the most important contracts every online business should have. Let's face it, we don't want legal problems. Contracts protect us! In this episode, Selene shares some important questions podcasts hosts and guests should ask; Should you have a guest agreement? What's copyrighted? What deliverables should be listed? We hope you enjoy this episode! We wish you no legal problems in the future! Quotes   “A guest agreement is an agreement that people use when they are a guest on someone else's platform. You really need the explicit consent of that person.” (5:09) “Yes, emails are also legitimate in court for sure. But there are a lot of things that might not be covered by an email or in the recording. You want to make sure that you have full consent and you completely understand what you are agreeing to.” (8:50) “If you license your copyrights, then you can agree on the places where the recording can be used. You probably want them to use it for either the publication of the recording or for promotional purposes. You could agree in the contract in which cases they can use it, but also when you can ask that person to take it down.” (13:03) “In the contract you always want to have a provision that releases the host from any damages and liability for using their name or likeness or image in the recording. Even if you don't get paid, definitely make sure to have that specified in the contract.” (22:49) “Contracts should be done less awkward way. Another way to do that is by creating terms. So you turn that contract into terms and conditions that they can agree to.” (27:39) Links: Website: https://selenethelawyer.com/ Selene The Lawyer's contract shop: https://selenethelawyer.com/contract-shop  LinkedIn: https://www.linkedin.com/in/selene-snippe-773a3b128/ TikTok: https://www.tiktok.com/@selenethelawyer   Build your marketing plan: www.powerful-marketers.com Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/ Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/ Takeaways 1.A guest agreement is necessary if you are a guest on someone else's platform (e.g. podcast, mastermind, YouTube video, recorded meeting etc.) You can either license (give permission for the use of content for specific purposes) or assign your copyrights (give away the full rights) as a guest. The guest agreement should include the purposes and the logistics of the content (e.g. format, length etc.), as well as information on obligations, promotions, payments and release of liability. What inspires Selene into Action Fave song: "My Way" by Frank Sinatra Fave quote: "If you take care of the work, the work will take care of you" by Ryan Serhant   Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/  

Mari-Liis Vaher is a marketing professional and the host of the Powerful Marketing Tips Podcast. She specializes in helping businesses overcome marketing challenges and achieve success. Today, Mari-Liis is explaining the 5 challenges marketers face in 2023. Understanding the market and overcoming objections early in the sales process is important.  International cultures are shifting regularly. Mari-Liis explains the importance of sustainability and vision to build powerful brand stories. Technology is making huge advances! Artificial intelligence, digital wallets, metaverses, blockchain, crypto currencies, NFTs are all becoming relevant in the marketplace. How does technology impact the customer journey? How can we find opportunities to better serve clients? We hope you love this fresh episode and find some ways to innovate your business and your marketing this year. We're excited to watch what you do! Quotes "There is a considerable trust crisis in marketing from different stakeholders” (:54) “Marketing and communication (need to be) taking responsibility for the future.We are all playing our part in climate change and we are especially younger generations,  very well aware that we cannot live without the mitigation and solving the sustainable development challenges.” (2:20-2:42) “Exponential digital transformation is the most significant paradigm shift in recent microeconomic history.” (3:24) “Customers likely interact with your brand online and offline. Consider linking online and offline customer behavior data.” (4:51) “You need different skilled people. To build strong marketing, you need a talent who has the right mindset, who understands the fundamentals of marketing, and its alignment with business growth realizes the professional skill skills required to execute strategy and has excellent communication and leadership skills.” (6:10-6:46) Links:   Join Mastermind: www.powerful-marketers.com/mastermind Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/ Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/   Takeaways   Trust crisis in marketing Sustainability needs to be part of all processes Failing digital solutions Gaps in understanding the entire client journey Unrealistic expectations for marketers

Paul Kirch is the founder of Boss Academy, an entrepreneurial accelerator success program designed to give small business leaders and entrepreneurs real business ownership success strategies. He also hosts the Boss Academy Radio podcast and is a contributor to the business learning application called Advisor. Paul Kirch was a single father with two children and multiple businesses to manage. He recognized that his time was too valuable and not being optimized. After breaking the unproductive patterns he had become used to, he set goals and worked hard to achieve them.  Paul founded Boss Academy, an entrepreneurial accelerator success program, to help small business leaders and entrepreneurs. Through this amazing community, Paul was able to share resources and opportunities to members, helping them accelerate their business and personal growth.  Paul encourages setting goals and creating blocks of time throughout the week dedicated to tasks within a business. He also emphasizes the importance of having a strong support system and mentors to help stay accountable and lifts each other up. Quotes  “Discipline is hard for a lot of people to master, but if you start to implement the strategies it's transformative” (6:41) “There's a lot of science around creating a habit… at the 21 day mark (repetitive actions) it becomes more habitual” (8:32) “I don't spend an hour a day planning. because once you set your plan for the week, I review it in the morning and then I'll, at the end of the day, look back at what I got done and look what I have to do tomorrow and when I'll spend maybe 30 minutes total.” (10:19) “If you're an entrepreneur, a small business owner in some way, depending on your nature, you're trying to serve in some capacity.” (17:28) “he's handling all the sales. He's still the ceo and he's doing a lot of the creativity. It's a lot to manage, and that's where burnout happens. That's where stress happens. That's the thing we need to avoid as entrepreneurs is getting to that point.” (27:33) Links:   Website: https://bossacademy.com Personal Website: https://www.paulkirch.com/ LinkedIn: https://www.linkedin.com/in/paulkirch/  Instagram: https://www.instagram.com/bossacademyofficial/   Build your marketing plan: www.powerful-marketers.com Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/ Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/   Takeaways   Instead of to-do lists, schedule time for activities and set goals that are attainable. Build a network of support around you to remain accountable and overcome obstacles together. You can't think your way to success, you need to take action.   What inspires Paul into action Fave song: "Comfortably Numb" by Pink Floyd Fave quote: "It's not show friends, it's show business." Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/

Marketing is a science, and turning leads into sales relies on building winning formulas. The best way to plan for the future is to assess the past. How will you know where to take action if you don't look at the state of marketing and attention. Laura Kukemelk is a huge fan of numbers and encourages us to make decisions based on facts. Numbers help us to predict where marketing dollars are best spent. There are 8 billion people on earth. If you want to reach the right ones, you need to know where your customers are! In this episode, Laura breaks down the what digital platforms are most popular and where people are spending the most time. Part of your marketing strategy needs to include where to focus your effort. This data driven approach to running your marketing traffic will help you hit sales goals through 2023. Links:   Build your marketing plan: www.powerful-marketers.com Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/ Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/   Takeaways   Marketing has undergone tremendous change over the past few years and decades, and this won't slow down in 2023.  The concept of Know-Like-Trust (KLT) is becoming more critical than ever. We have to become more responsible, and we must include sustainability in every aspect of marketing.    Quotes   “it is a good idea to do some sort of audit at least once a year.. Use different insights and test.” -1:30 “there has been a great increase in people owning smartwatches, smart home devices and virtual reality devices.” 2:26 “time spent on reading the news increased, and this also includes both physical and digital news, and also time spent on podcasts has gone up.” 3:25 “When we look at the most time spent per visit on YouTube, it is over 34 minutes according to Sam Rush.” 4:38 “Number one, Facebook with 2.9 billion users. Number two, YouTube with 2.5 billion users. Number three, WhatsApp with 2 billion users. Moving on, we have Instagram with 1.3 billion users. Then we have WeChat with 1.3 billion users and number. TikTok with 1 billion users” 6:31  

Lindsay McMahon is the co-host of the All Ears English podcast, a show with over 200 million downloads. The show focuses on solving a big problem. Understanding and speaking language. Lindsay is an education entrepreneur in the field of ESL (English as a Second Language), and leveraged her experience to provide massive value to listeners.   She started the podcast in 2013, just over 9 years ago. She recognized the internet, and podcasting, presented a great way to scale her communication and build know, like, and trust with the audience.   Lindsay focuses on building “connection, not perfection.” In fact, this message fits her audience so well, she uses it as a catchphrase for her show.   Through her podcast, she provides valuable insights and ideas, and encourages her listeners to take quizzes to generate leads. She talks about how to monetize a podcast by selling courses, products, and transcripts, as well as using ads and donations. Finally, she recommends asking for ratings and reviews in order to indirectly increase downloads and get listeners. Quotes  “We have a motto and we call it connection, not perfection. Native speakers of English resonate with that because we all want to connect as human beings. It's very important to understand why you're podcasting and it has to be in your heart.” (03:44) “Every day I'm thinking how to grow my podcast. How do we break into an audience that doesn't know us yet. Eventually you're going to need to move more into the mainstream market.” (10:59) “Quizzes really work very well naturally for an English language adult learning community. Even a business podcast could create a quiz. It's basically a lead generator. But it's a real challenge for podcasters to get listeners to a browser.” (14:13) “One of the biggest challenges is to get people to give you ratings and reviews. Ratings and reviews don't directly factor into your rankings or your downloads. But they do indirectly, though. To get those listeners so they can review you.” (17:35) “There are almost 8 billion of us in the world, so I think there's plenty of room for everybody. If you know you're making great content, you have a relationship with your audience. Don't worry about them stealing your audience, just make friends.” (31:23) “Q: Please share five steps on getting your podcast strategy right. A: Number one would be putting together your meaning, the purpose. Be consistent with your content so it's not just dropping the episode on the days you say you will. Make friends in your industry.” (40:50) Links: Website: https://www.allearsenglish.com Instagram: https://www.instagram.com/all_ears_english/ YouTube: https://www.youtube.com/c/AllEarsEnglishPodcast  Twitter: https://twitter.com/allearsenglish Facebook: https://www.facebook.com/allearsenglish Lindsay's LinkedIn: https://www.linkedin.com/in/lindsaymcmahon/ Takeaways 1. Turn the purpose of your podcast into a clear phrase that you can trademark. 2. To grow your show, treat your podcast as a business and build systems that enable you to be consistent. Make sure you have a team to support you! 3. Build relationships within your industry and collaborate with other podcasters. What inspires ____ into Action Fave song: "Bad Romance" by Lady GaGa (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/) Fave quote: "I believe that the very purpose of life is to be happy." - Dalai Lama

The 2021 Brand Trust Index revealed data showing a common thread; people are purchasing from brands they recognize. It turns out nostalgia is a thing. As a business, you need to capture that recognition through marketing by building “know, like, and trust”. Today, host Mari-Liis Vaher explains how to audit your client portfolio, open communication and start building lifelong relationships with your current and future customers.   Takeaways Customers are gravitate towards 'familiar' faces and brands as they offer a certain sense of security in today's uncertain world. "Know-like-trust" concept is all about building and maintaining relationships. Keep people interested: consistent and valuable communication essential.   Connect Mastermind Call: https://powerful-marketers.com/mastermind/ Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/ Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/   Timecodes :16 know, like, and trust  :56 2021 Brand Trust Index 1:56 How to update your portfolio 4:40 What questions are consumers asking? 6:05 Build community   Quote   "The best sales and marketing strategy is being there for them, not for yourself.”

Summary   Michelle J Raymond spent 20+ years in sales-focused roles and discovered social selling on LinkedIn around eight years ago. She founded Good Trading Co to share her experience with business owners that recognize modern B2B sales happen online!   Michelle believes that building a successful company page requires setting clear business goals, involving the CEO, having the right resources, setting up the page correctly, and staying consistent over a long period of time. She also encourages business owners to build a community around their company page by inviting suppliers, customers, employees, regulatory bodies, and government bodies to join the page to become an industry leader.   Today, Michelle shares her five-step process for building a successful LinkedIn company page.   Takeaways:   LinkedIn has a lot of new features to help businesses grow their pages faster, such as LinkedIn Newsletter and LinkedIn Live. Use LinkedIn to position yourself as an industry leader and build a community around that. 3-2-1 strategy for LinkedIn content creation: 3 posts about thought leadership, 2 posts about you, your business or your team, and 1 post about your product or service.    Timecodes: :00 - Intro 2:08 - Greetings & new LinkedIn features 5:00 - LinkedIn newsletters 8:01 - LinkedIn live  10:14 - LinkedIn audio rooms 13:04 - Consistency with repurposing content 20:34 - Speaking to the 5% that are ready to buy 23:06 - The 3 2 1 Strategy 30:45 New book LinkedIn branding book Quote:   "The best sales and marketing strategy is being there for them, not for yourself.”   Links:   Connect with Michelle J Raymond:   - Website: https://goodtradingco.com.au/ - LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/  - Company's LinkedIn: https://www.linkedin.com/company/good-trading-co-training/  - YouTube: https://www.youtube.com/c/GoodTradingCo   Here are Michelle's books:   - The LinkedIn Branding Book: https://mybook.to/The_LinkedIn_Branding_Book - “Business Gold: Build Awareness Authority and Advantage with LinkedIn Company Pages”  https://getbook.at/BusinessGold   Find out more about Powerful Marketers: https://powerful-marketers.com/    What inspires Michelle into action:   Fave song:  "Wake Me Up" by Avicii (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/) Fave quote: "If you hang out with garbage, you'll smell like it." - Michelle's mom

Podcasting is a powerful marketing tool. It's a fantastic way of developing know, like, and trust with your ideal customer / client. Laura Kukemelk is an experienced podcast host, and leverages the show to build strong networking relationships.  It's very easy to get lost with all the steps to producing a podcast, but if you can clarify your theme and audience, the show can prove a powerful asset.  Today,Laura explains the considerations and steps to creating a successful show that serves your needs. This quick overview will give you the framework needed to consider if podcasting is right for you, and how to get started. Takeaways Be clear about the focus of your podcast and make sure that your name, artwork, intro-outro and other technical aspects are a reflection of this. Consistency is key: create a publishing schedule and pre-record at least 5-10 episodes before you go live. Promote your show consistently, ask for ratings and reviews to get better rankings Connect Build your marketing plan: www.powerful-marketers.com Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/ Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/ Timecodes 0:31 - first considerations 0:52 - Choosing your show's name 1:26 - Create show art and intro/outro 1:58 - set up your equipment 2:20 - recording with Zoom 2:41 - be consistent 3:30 - choose a podcast host 3:53 - in-house or hire help? 4:17 - repurpose thoughtfully Quote “You should have an image that stands out in a sea of podcast thumbnails”