Strategy + Action

After 35 years and over 30,000 clients, master coach Gary De Rodriguez reveals the root cause holding back even your most driven clients - and the groundbreaking technique that can neutralize it in under 30 minutes.In this milestone 100th episode, Gary shares his Trauma Memory Resolution Technique - a revolutionary approach that's getting attention from psychotherapists worldwide. He explains how unresolved trauma (even from seemingly minor events) creates a "constellation of beliefs" that sabotages success, and why traditional coaching often falls short.You'll discover:• Why clients get "stuck" despite having clear goals and strong motivation• How trauma physically rewires the brain (and why willpower isn't enough)• A content-free coaching method that creates permanent change in 30 minutes• Why even pre-verbal experiences from infancy can impact adult behavior• The "compounding trauma" that most coaches miss entirelyWhether you're a coach, consultant, or helping professional, this episode provides a powerful new framework for creating breakthrough results with your clients. And the best part? You don't need to know ANY details about their trauma to help them heal it.This is a must-listen for anyone serious about taking their impact to the next level.Find all the show notes and links here: https://www.strategyactionshow.com/100

Warning: If you're making $200-300K and feeling "comfortable"... this episode might scare the shit out of you.Joe Blackburn (ex-Merrill Lynch heavyweight turned 7-figure mastermind leader) drops a truth bomb that'll make you question everything:"There's gonna come a day - faster than any of us want - where your ONLY value will be your ability to connect and monetize."In this raw conversation with Jason Croft, Joe reveals:• Why "comfortable" professionals are about to get absolutely crushed (and what to do about it)• The psychological framework behind building a 7-figure coaching business with ZERO social media• How a former farm-to-farm salesman now runs elite masterminds for 8-figure entrepreneurs• The "Assassin's Blueprint" - A proven system for breaking past 6-figures without coming off as a sleazy salesperson• Why being "professionally trained" might actually be killing your earning potentialPerfect for: Successful but secretly stuck professionals, high-ticket service providers, and anyone who knows they're playing WAY below their potential.This is NOT your typical "Instagram guru" bullshit. Joe's built multiple 7-figure businesses by focusing on what actually works... not what's trending.Hit play now. Your future self will thank you.Find all the show notes and links here: https://www.strategyactionshow.com/99

In this insightful episode, host Jason Croft and his guest Priscilla McKinney dive deep into the power of collaboration. They break down the three essential elements that make true collaboration work - having something to win and lose, openly sharing goals, and a genuine desire to achieve a win-win. Priscilla shares candid stories and actionable tips on letting go of the competition mindset. She illustrates how an abundance mindset allows businesses and individuals to exponentially grow through collaboration. Jason and Priscilla discuss strategies for coaches, consultants, and small businesses to find and approach ideal collaborators. They explore creative ways to unite with competitors and companies for mutual benefit. From launching successful cross-promotions to hosting joint events, you'll discover tactics to collaborate without compromising trade secrets. Priscilla's three-step framework will shift your perspective on competitors. You'll learn to view them as potential partners in achieving grand visions neither could accomplish alone. If you're tired of competing and ready to embrace the power of collaboration, don't miss this conversation-changing episode. Find all the show notes and links here: https://www.strategyactionshow.com/98

B2B branding isn't boring - it's a goldmine waiting to be tapped. In this episode of Strategy + Action, host Jason Croft sits down with Bill Kenney, CEO of Focus Lab and Odi, to explore the often misunderstood world of B2B branding. Bill shares his journey from small-town art kid to brand agency founder, working with tech companies from seed stage to IPO. He breaks down why branding matters, especially in the B2B space where many companies are afraid to stand out. Jason and Bill dive into: • Why brand is more than just a logo - it's the North Star of your organization • The hidden value of branding that can't be measured in short-term ROI • How MailChimp's quirky brand led to a $12 billion acquisition by Intuit • Why even "boring" B2B companies need to inject personality into their brand • The long-term compounding effects of investing in your brand Through real-world examples and personal anecdotes, Bill makes a compelling case for why B2B companies can't afford to ignore branding. He explains how a strong brand aligns your team, attracts talent, and helps you connect with customers on a human level. Jason pushes the conversation further, exploring the challenges of measuring brand impact and why many companies struggle to justify the investment. Together, they break down complex branding concepts into actionable insights for businesses of all sizes. Whether you're a tech startup founder or a seasoned B2B marketer, this episode will change how you think about your company's brand. Don't miss out on this deep dive into the power of B2B branding. Find all the show notes and links here: https://www.strategyactionshow.com/97

In this eye-opening episode of Strategy + Action, host Jason Croft sits down with Fred Barber, author of the groundbreaking book "Lifescapes," to discuss how the suburban lifestyle is slowly killing Americans – and what you can do about it. Fred reveals shocking statistics, like how sitting for long hours can lead to dementia, diabetes, and cardiovascular disease. He explains how the sedentary suburban lifestyle, where you have to drive everywhere, is worse for your health than smoking. But it's not just physical health at risk. Fred shares how social isolation in the suburbs is fueling an epidemic of loneliness in America. 22% of adults feel socially isolated, and the number with 5 or more close friends keeps dropping. The solution? Fred lays out a step-by-step plan for empty nesters and pre-retirees to escape the deadly suburbs. By downsizing to a smaller, cheaper home in a walkable urban area, you can: - Cut your housing costs by over 50% - Slash property taxes by 60% - Eliminate lawn care and maintenance costs - Build a vibrant social life in "third places" like coffee shops and dog parks - Rack up 10,000 steps a day just living your normal life Fred and Jason dive deep into the financial benefits of this "semi-nomadic lifestyle." Fred shares how he freed up thousands of dollars per month by moving. He explains how to calculate the true cost of living in different areas, factoring in state income and property taxes. But this episode is about way more than just numbers. Fred and Jason explore how relationships, physical health, and even political engagement can flourish in walkable communities. Whether you're an empty nester, young couple, or solo adventurer, this episode will inspire you to totally rethink your lifestyle and living situation. Fred shares tons of free and low-cost resources, including: - A database of 700 walkable neighborhoods at lifescapes.info - A system to rank neighborhoods based on your unique priorities - A model to estimate your tax savings in different states - Tips for "trying out" a new neighborhood before moving If you're fed up with the lonely, sedentary suburban lifestyle, this is a must-listen. Fred Barber will open your eyes to a totally new way of living - one that's healthier, happier, and much better for your bank account.

If you're a woman feeling stuck in your corporate career, this episode is a must-listen. Reagan Cannon, former Amazon and AT&T executive turned entrepreneur, gets brutally honest about why so many talented women get left behind on the climb to the C-suite. The reason? A lack of what Reagan calls "relational courage." After leading a nationwide research study on the barriers holding women back from executive roles, Reagan discovered that women often wait for confidence before taking action. But true courage is about "taking action in the face of your fears." In a conversation packed with insights from her 20-year corporate career, Reagan shares the crucial mindset shifts and practical strategies that help women break through to senior leadership: - How to get recognized for your results (hint: it's not just about doing great work) - Why building your reputation and relationships is just as important as your skill set - The underrated power of lifting others up as you climb - How to get clear on your "why" and redefine your identity as a leader Considering making the leap from corporate to entrepreneurship? Reagan's been there and has some advice: There's no "elegant off-ramp." At some point, you have to muster the courage to "cut across traffic and leave." But here's the good news: Many of the skills you honed in the corporate world - leadership, communication, and managing at scale - are actually your secret weapons as an entrepreneur. The key is transferring those skills to your new context with an experimental mindset. Knowing that "what you think will work, won't - and what you think won't work, will." Host Jason Croft drives the conversation forward with insightful questions that dig beneath the surface, while also sharing his own hard-won wisdom on the parallels between rising in the corporate ranks and succeeding as an entrepreneur. This episode will light a motivating fire under any woman who's ready to take her career to the next level - whether that's a coveted executive role or an entrepreneurial venture. Tune in now and let Reagan show you how to cultivate your relational courage and unleash your true leadership potential.

What if we told you the key to scaling your business is not complicated marketing tactics or big budgets, but simple human connection? In this captivating episode, Jason Croft sits down with Clay Hicks, the founder of H7 - a rapidly expanding B2B networking platform with members in 45 states, as well as Canada, Australia, England, Croatia, El Salvador, Columbia, Philippines, Italy, and India. Clay shares the powerful mindset shift that allowed him to grow from a single location in Cincinnati to a nationwide phenomenon, all through intentional networking and word-of-mouth. You'll discover his deceptively simple "Connect, Serve, and Ask" philosophy that has members lining up to be a part of the H7 movement. Learn how asking thoughtful questions, serving others first, and having the humility to ask for help created a community of champions who propelled Clay's vision forward. Forget the outdated "follow the rules" networking approach - this fresh perspective will make you rethink everything you thought you knew about building relationships that fuel real business growth. Whether you're an entrepreneur, consultant, or simply looking to level up your networking game, you'll love this conversation with Clay. Grab a pen and get ready to be inspired by Clay's infectious enthusiasm and the remarkable results of living out timeless principles with unwavering commitment.

What if your biggest setback was actually your biggest advantage? In this episode of Strategy + Action, host Jason Croft sits down with Chad E. Foster, a man who refused to be defined by his circumstances. Diagnosed with a condition that left him blind by the age of 21, Chad's story could have been one of despair. Instead, it's a narrative of triumph, a journey from victim to visionary. Chad doesn't just share his story; he dissects the very fabric of resilience, offering listeners a blueprint to forge their own path through adversity. Jason Croft draws out the essence of Chad's message, making it accessible and actionable for everyone. Whether you're a leader looking to inspire your team, an individual facing your own set of challenges, or simply someone who loves a story of triumph against the odds, this episode is for you. Chad's insights are not just theoretical; they are forged in the crucible of real-life challenges. From his decision to attend Harvard Business School to his success in the corporate world and his impactful work as a speaker and author, Chad embodies the message he shares. His book, "Blind Ambition," is not just a memoir; it's a manual for anyone looking to build resilience in their own lives. This episode of Strategy + Action is an invitation to challenge your limits, step out of your comfort zone, and transform your life's toughest moments into your greatest victories. Join Jason and Chad as they explore what it means to truly live a resilient life. Dive into this episode for a journey that promises not just to inspire but to equip you with the tools to navigate your own challenges with grace, strength, and unwavering determination.

One of the biggest challenges in outsourcing your social media content or your client's content is keeping your "voice" when someone else is creating it. In this information-packed episode of Strategy + Action, host Jason Croft digs deep with entrepreneur Becky Jolly on the ins and outs of outsourcing social media and content creation. Jason sets the stage by asking Becky about her journey into social media marketing and how she "found" herself as an entrepreneur after discovering a knack, passion, and talent for crafting branded content. Becky then dives into the nitty gritty of what to look for when bringing on a social media consultant, stressing the importance of finding someone who takes full ownership and has a clear onboarding process mapped out. Jason asks thoughtful questions about maintaining brand voice and personality when outsourcing, which Becky addresses by highlighting her tactics of deeply researching each client and shaping voice collaboratively. They also dig into the importance of remembering that even in the B2B (Business to Business) world that Becky does a lot of work in, it's critical for the businesses and anyone creating content for them that it's still all about Humans to Humans. The most effective B2B marketing appeals to the people within an organization rather than treating that company as just an entity. Other topics Jason and Becky explore include the value of improvisational skills in content creation, establishing formulas and structures to spark creativity, putting "anchor points" in your schedule to boost productivity, and more. Becky also outlines ideal customer profiles for her agency and directs listeners to her website to learn more. Whether you're considering outsourcing social media or simply want an inside look at how it works, don't miss this engaging back-and-forth between Jason Croft and social media expert Becky Jolly.

One of the biggest challenges in outsourcing your social media content or your client's content is keeping your "voice" when someone else is creating it. In this information-packed episode of Strategy + Action, host Jason Croft digs deep with entrepreneur Becky Jolly on the ins and outs of outsourcing social media and content creation. Jason sets the stage by asking Becky about her journey into social media marketing and how she "found" herself as an entrepreneur after discovering a knack, passion, and talent for crafting branded content. Becky then dives into the nitty-gritty of what to look for when bringing on a social media consultant, stressing the importance of finding someone who takes full ownership and has a clear onboarding process mapped out. Jason asks thoughtful questions about maintaining brand voice and personality when outsourcing, which Becky addresses by highlighting her tactics of deeply researching each client and shaping voice collaboratively. They also dig into the importance of remembering that even in the B2B (Business to Business) world that Becky does a lot of work in, it's critical for the businesses and anyone creating content for them that it's still all about Humans to Humans. The most effective B2B marketing appeals to the people within an organization rather than treating that company as just an entity. Other topics Jason and Becky explore include the value of improvisational skills in content creation, establishing formulas and structures to spark creativity, putting "anchor points" in your schedule to boost productivity, and more. Becky also outlines ideal customer profiles for her agency and directs listeners to her website to learn more. Whether you're considering outsourcing social media or simply want an inside look at how it works, don't miss this engaging back-and-forth between Jason Croft and social media expert Becky Jolly.

In this insightful episode of Strategy + Action, host Jason Croft has an in-depth conversation with Deborah Southgate about applying project management principles to personal development. Jason sets the stage by sharing how he met Deborah in the Brand Builders Group community and was impressed by her unique approach to coaching people through major life changes. Deborah then shares her powerful personal story of reaching a low point in her late twenties when her health, relationships, and work-life were all unraveling. After realizing she needed to take control, Deborah drew on her professional project management skills and began viewing her personal growth as a project with defined goals and action steps. This allowed her to methodically work through getting her health back on track, starting a business, meeting her husband, and finding happiness again. Jason does an excellent job guiding the discussion and drawing out the details of Deborah's "Project You" methodology. He highlights how it provides helpful structure while still being customized for each person's unique goals. Deborah explains the step-by-step process, from initiating the project and setting goals to developing a realistic plan, managing risks, tracking progress, and celebrating wins along the way. This is a fascinating conversation about an innovative approach to personal development that could help many feel "unstuck" and make meaningful progress in their lives.

Welcome to Episode 90 of "Strategy + Action" with your host, Jason Croft. In this captivating interview, we dive deep into the incredible entrepreneurial journey of the remarkable Nick Kennedy. In the first half of this power-packed podcast, Nick shares his awe-inspiring journey, starting very simply as a college student selling pancakes out of his dorm room. A keen problem solver from the outset, Nick realized he could create solutions and help others along the way. He takes us through his remarkable trajectory, from being part of a company that sold a check-in kiosk business for eight figures to launching and selling a thriving private plane subscription service company, Rise. However, Nick's journey doesn't stop at entrepreneurship; it's just the beginning. Discover how he transitioned into executive coaching for CEOs, where he helps leaders not only confront their emotions but also focus on personal and professional growth. Nick's insightful take on leadership is that it's not just about external strategies but, even more importantly, about understanding one's own emotions and being introspective to make a positive impact on the world. In the second part of this engaging interview, Nick delves into the critical role of a coach and the profound value of having someone guide you through your challenges. He differentiates between offering advice to friends and coaching clients, highlighting how clients are more likely to heed advice due to the financial investment they've made. Nick shares a personal anecdote about his collaboration with Jason to create the transformative "Seven-day Audacity Challenge." This challenge revolves around making audacious decisions to drive personal growth. It's a journey of empowerment and self-discovery that Nick believes is essential to unlocking one's full potential. The interview further emphasizes the pivotal importance of having a coach or mentor who can challenge you, helping you navigate both your personal life and your career. Nick's firm belief in the power of audacity and taking calculated risks is evident throughout the discussion as he draws on his own life experiences. Nick Kennedy goes on to describe his coaching practice, focusing primarily on "tip-of-the-spear" leaders, individuals who are responsible for their organization's payroll. His services extend to one-on-one coaching and a remarkable group coaching program, the "Kennedy Leadership Program." In addition to his coaching services, Nick generously offers a treasure trove of free resources, including his informative newsletter, transformative courses, and a valuable book he authored, "The Good Entrepreneur." The book not only provides valuable insights and a deeper look at his story but also offers actionable tasks to guide you on your journey to becoming a better entrepreneur. Don't miss this extraordinary episode and make sure to check out Nick's newsletter, courses, and book, "The Good Entrepreneur," to ignite your own path to success.

Are you ready to supercharge your personal brand and take your business to the next level? In this insightful episode of Strategy + Action, host Jason Croft sits down with the wonderful Elle Petrillo, a branding and sales expert from Brand Builders Group. Together, they dive deep into the world of personal branding and sales strategies that can transform your entrepreneurial journey. In the first part of the interview, Elle shares her invaluable insights into personal branding and its paramount importance in today's digital landscape. Discover how Brand Builders Group helps mission-driven messengers, including entrepreneurs and service-based professionals, solidify their online reputation and become household names in their industries. Elle and Jason emphasize that it's not just about getting more leads; it's about focusing on what's next for the clients you already serve. Learn how to navigate the ever-changing world of sales and develop a resilient mindset that can handle rejection with grace. Elle's wisdom will reshape the way you approach sales conversations, ensuring you ask the right questions to uncover your potential customers' concerns and provide tailored solutions. In the second half of the interview, Elle delves into the art of sales, breaking down crucial tactics and strategies that can skyrocket your success. Discover why letting your customers speak without interruption is a game-changer and why tracking and analyzing your sales process is a must for growth. Elle also shares the eight key components of a successful sales system, from lead generation and nurturing to closing deals and promoting through testimonials. Whether you're an experienced entrepreneur or just starting out, this episode will provide actionable insights to enhance your sales approach and brand building journey. Elle's expertise extends to helping you prevent those pesky "maybes" in sales and mastering the art of closing through effective questioning and objection handling. Plus, learn the secrets of upselling and building a referral process that can unlock new revenue streams for your business. Are you ready to amplify your personal brand, drive consistent, high-quality leads, and make a more significant impact in your field? Elle's insights will guide you on your path to success. So, don't miss out! To take the next step in your personal branding journey, connect with Elle Petrillo and her team at Brand Builders Group. Schedule a complimentary 60-minute call with one of their strategists to gain clarity on your goals and unlock your roadmap to success. You can also find Elle on LinkedIn and Instagram. Don't let your personal brand stay in the shadows. Elevate your brand, transform your sales game, and unleash your full potential with the guidance of Elle Petrillo and Brand Builders Group. Start your journey to success today!

Explore the profound journey of self-discovery and discovering purpose in life in this captivating episode of Strategy + Action with host Jason Croft and guest Andrew L. Anderson! In the first half of this thought-provoking episode, they dig into the power of creating a life's mission, unraveling its multifaceted layers and its profound connection to ideas like legacy and creativity. Andrew Anderson shares his remarkable journey from never envisioning himself as an author to an awe-inspiring moment in the majestic Zion National Park, an incredible story of how he felt a divine calling that led to the birth of his book, "Strength of the Oak, Strength of the Willow." Discover the transformative process of finding one's life mission and how it becomes a beacon of purpose, particularly during challenging times. Andrew's insight into guiding individuals seeking meaning and direction in their lives is truly enlightening. Uncover the hidden truth that success in business and family can still leave you yearning for more without a clear life mission. Jason and Andrew delve into the idea that recognizing the purpose behind your pain can catalyze immense personal growth. But here's the kicker – your life's mission doesn't need to be grandiose; it can be deeply personal and profoundly meaningful. Andrew hints at the idea that life missions can evolve and change over time, promising a deeper dive into the discovery process and its tangible impact on your life. In the second half of this episode, Jason and Andrew venture further into the essence of a life mission – it's not just about the destination; it's the journey that matters. Discover the significance of finding a mission that stirs your soul and fuels your inner fire. Andrew candidly shares his own journey of discovering his life mission at a young age and how it has been his guiding star ever since. Gain insights into the concept that a life mission can expand and evolve, encouraging you to embrace change and growth. Andrew emphasizes the incredible value of serving others as a means to unveil your true passion and purpose. Don't worry if you haven't found your passion yet; by helping others, you might stumble upon your calling and the ultimate fulfillment you seek. The episode concludes with Andrew's inspiring journey into coaching and speaking, born out of a challenging period in his life. Witness his remarkable transformation from teaching to real estate, and ultimately, to coaching and speaking – all thanks to the unwavering support and belief of someone who recognized his potential. Get ready to embark on an incredible journey of self-discovery, growth, and purpose in this episode of "Strategy + Action." Explore the evolving nature of your life's mission and consider how service can unlock your true passion and direction in life.

"If you don't teach people how to think of you, then they'll make it up on their own." In this episode of Strategy + Action, the wonderful Marlana Semenza, a photographer and visual strategist, and I dive deep into the power of visuals in building a strong brand image.

"You can't get anyone to do anything until you get their attention first." America's Sweetheart Eric Ryan is on the show today! And we're talking all about his mission in life to shake business owners into not making boring marketing on LinkedIn (I think his Manifesto is in the works). For some reason, when it comes to creating content to showcase our companies, our default as business owners is too often to "play it safe". But if we don't do something different and engaging (yes, attention-getting!) then we might as well be doing nothing. ✨ Here are 3 key takeaways from our conversation: 1️⃣ Showcasing Personality Pays Off: Eric believes that LinkedIn offers a fantastic opportunity for individuals and brands to express their personality and uniqueness. In the past, time and money constraints made it difficult, but now, it's more accessible and affordable. So, don't be afraid to show your true colors and stand out! 2️⃣ Authenticity is Key: Many people present themselves differently on camera, but Eric encourages authenticity, especially in the B2B world. Most of us have a unique personality that sets us apart. Embrace it, be real, and watch the magic unfold! 3️⃣ A Golden Age of Video: According to Eric, we're in the beginning of a video revolution. While commercials used to be expensive and limited to TV, now, anyone can create videos with their phone. He suggests that small to mid-sized businesses should experiment with creative and low-production videos, as constant content creation is key in the online world.

Today on the show, Strategy + Action = Developing Trust and True Thought Leadership to Grow Your Business Get ready for an extraordinary episode of Strategy + Action with our incredible guest, Randall Craig, alongside your dynamic host, Jason Croft! Randall Craig is a master at transforming organizations, particularly the big players in today's business landscape. He's here to share his wisdom, experience, and groundbreaking insights.

Today on the show, Strategy + Action = RevOps and Running Your Business from a Single Login Welcome to Strategy + Action with your host Jason Croft! In this episode, Jason interviews Lydia Sugarman. Lydia is the CEO of Venntive, a robust software that delivers a complete, seamlessly integrated RevOps CRM solution, designed to support your business now and enable scaling up to enterprise.

Today on the show, Strategy + Action = Creating Alignment and the Path to Freedom Through Commitment

Today on the show, Strategy + Action = Hidden Solutions and Powerful Networking Coaches and consultants can be instrumental in finding the hidden causes of problems in your business. Dena does that with your health. Welcome to another episode of Strategy + Action, where we bring you insights from experts in wide-ranging disciplines. I'm your host, Jason Croft, and today we have the pleasure of welcoming Dena Woulfe to the show. Dena is an expert in identifying hidden health problems and providing solutions that transform lives. She is also a successful business owner who made the transition from being a nurse for 20 years to running her own business. During our conversation, Dena shares her incredible technology that helps diagnose health issues that may be affecting mental and physical performance. She also talks about the challenges she faced when transitioning from nursing to owning a business, including the importance of networking. Dena moved halfway across the country during her transition, and she had to quickly learn how to build a network of like-minded individuals to grow her business. She shares some of the strategies she used to build relationships and find a community that supported her business growth. As someone who has benefited from Dena's amazing networking skills, I can attest to the power of purposeful introductions and building a strong network. Dena's insights and experiences will inspire you to take action in your own life and business. So sit back, relax, and enjoy this episode of Strategy + Action with Dena Woulfe.

Today on the show, Strategy + Action = Knowing What to Change When Nothing is Working In today's episode, we dive into a topic that many of us can relate to: the moment when we realize that what we've been doing isn't working. Whether it's in our personal or professional lives, we can find ourselves stuck in a rut, endlessly optimistic that things will get better if we just keep pushing harder. Our guest, Chris Felton, is a seven-figure entrepreneur, bestselling author, and coach who has experienced this very same struggle. He shares with us his own journey through the darkest times of his life, and how he (with the strong support of his wife) finally accepted that they needed to make a change. Chris provides valuable insights into how to navigate this challenging season, including how to accept the reality of the situation, how to identify the tools needed to make a change, and how to take meaningful action to move forward. If you're feeling stuck or are leading a team or organization that needs to pivot, this episode is a must-listen. Chris's book, Think and Grow You, is a powerful resource for anyone looking to make positive changes in their lives. Tune in to learn how to embrace the power of strategy and action to create a better future for yourself and those around you.

Today on the show, Strategy + Action = Transforming Your Business in One Session In this episode of Strategy + Action, host Jason Croft sits down with mindset coach, Kim Lebbing to discuss the idea of overcoming blocks in business that prevent growth and progress. Kim has an amazing and unique approach to addressing these blocks and has helped countless clients completely transform their businesses and personal lives in just a single session with her. During the episode, Kim shares stories of clients who have achieved amazing results with her help either one-on-one or in her group coaching. Tune in to hear more about Kim's powerful approach to business and personal transformation.

Today on the show, Strategy + Action = Overcoming Deep-Rooted Frustration In this episode, host Jason Croft and the wonderful Adam Kasix talk in depth about overcoming deep-rooted frustration in life that sits beneath the surface and is at the root of keeping us from reaching the heights we know we are meant for. They delve into the feeling of being stuck and the nagging frustration that can come from not pursuing what you really want in life, whether it's a professional or personal goal. Adam helps clients identify the root cause of their frustration and guides them through taking action toward a better future. This conversation is full of energy and insights that will inspire listeners to take that big first step toward overcoming their own frustrations. Tune in to hear more about Adam's incredible story and his proven coaching process, The Seven Pillars of Revolutionary Freedom.

Today on the show, Strategy + Action = Transforming Your Life and Business with Podcasting In this episode, Jason welcomes Jürgen Strauss, a podcasting expert and host of the Innovabuzz podcast, to discuss the transformative power of podcasting in both life and business. While podcasting is a great way to build your client base and invite ideal clients as guests, there are also so many ancillary benefits to starting a podcast, including the opportunity to meet amazing people and build a community. Jason and Jürgen delve into the many ways podcasting can benefit your life and business, and how Jürgen is expanding his podcast into a full-fledged community. As you hear Jürgen's compelling story and wonderful conversational style, you quickly see how he's got over 550 episodes under his belt and still going strong. There is such power in having a thriving podcast as a marketing pillar in your business. Check out this episode to find out how Jason and Jürgen have put that pillar in place in their businesses and why you should too.

Today on the show, Strategy + Action = Taming the Chaos as a Solopreneur In this episode, host Jason Croft invites Ernesto Mandowsky to discuss the challenges of being a solopreneur and how to manage the chaos that comes with it. Mandowsky shares his insights on embracing chaos and developing systems and processes to manage it effectively. He also shares his personal journey of helping entrepreneurs grow their businesses while maintaining a healthy work-life balance. This conversation is a must-listen for anyone looking to improve their productivity and manage their business's chaos effectively. Tune in to discover actionable strategies to tame the chaos and grow your business. ______________________________ MaYGXtXw4ful0xQiH7uN

Today on the show, Strategy + Action = Catapulting Your Growth with Expert Advertising In this episode of Strategy + Action, host Jason Croft welcomes Janet E Johnson, an expert in online advertising, specifically Facebook, Instagram, and TikTok ads. Together, they dive into the world of digital advertising and explore what it takes to create successful ad campaigns. Janet and her team are constantly working with clients to create and test new ad strategies, and she shares her insights on what it takes to define audiences and optimize for success. They also discuss the importance of testing and data analysis to make informed decisions on what's working and what's not. Janet outlines exactly who would benefit most from her services, as well as the important factors to consider before diving into running ads. For those who are ready to take their business to the next level, Janet and her team offer a shortcut to growth by adding fuel to the influx of leads and conversations. Tune in to this episode of Strategy + Action to learn from an incredible expert on how to maximize your online advertising efforts and take your business to new heights.

Today on the show, Strategy + Action = Connecting the WorldWelcome to Strategy + Action, the podcast where we bring you inspiring stories and insights from experts who are making a difference in the world. In this episode, we are thrilled to have Maxine Cunningham as our guest. Maxine is the co-founder and CEO of Pick My Brain, a platform that facilitates conversations and connections between people from all over the world. Her mission is to enable 10 million conversations, and she's well on her way to achieving that goal. In this episode, Maxine shares her incredible story of how she started the platform, the inspiration behind it, and the first steps she took to make it happen. She also talks about the unique approach she took in building the platform and how it's attracting people from all over the world to join her mission. But Pick My Brain is not just a platform for one-on-one conversations. Maxine shares how it works for universities, corporations, and other organizations to facilitate connections and knowledge sharing. Host Jason Croft dives deeper into Maxine's story and you'll hear about her recent travels to Pakistan and Dubai, where she continues to spread the message of connection and collaboration. This episode is a must-listen for anyone who believes in the power of connection and wants to make a difference in the world. So join us for Strategy + Action with Maxine Cunningham!

Welcome to episode 73 of Strategy + Action, where we explore the intersection of business strategy and action with industry experts. In today's episode, we have the pleasure of speaking with Anke Herrmann, an author, business coach, and online tech mentor. We dig in deep on today's topic: Tech is the Least of Your Problems, delving into the misconception that many entrepreneurs have when building their business online. They often believe that technology is the biggest obstacle to success, but in reality, it's just a small piece of the puzzle and probably not the step they should start with. Anke shares her insights and experiences working with clients who come to her with what they think are tech problems when trying to put their business together online or transitioning from one-on-one coaching to creating a course. She explains that many of these so-called tech issues, such as choosing the right platform, are not the real problems at all. Instead, they have yet to address the crucial steps that come before choosing a platform. Throughout the episode, we talk about how Anke peels back the layers for her clients, helping them decide if the software they thought they needed is the right tool for the job and more importantly, helping them focus on the essential aspects and real next steps in the process of building their business. Anke also stresses the importance of meeting clients where they are and understanding the problems they're struggling with the most. By making clients feel heard and understood, even if their issues aren't the ultimate problem, entrepreneurs can build trust and establish a strong foundation for their businesses. This is a must-listen for anyone looking to avoid common pitfalls and achieve long-term success. So tune in to episode 73 of Strategy + Action with guest Anke Herrmann, and discover why tech is the least of your problems when it comes to building a thriving online business.

Today on the show, Strategy + Action = The Staggering Power of 1% Better I am beyond excited to have Markus Kaulius as our guest today. Markus is the CEO of the sports nutrition powerhouse, Magnum Nutraceuticals which he built from the ground up over the last 18 years. He is also an incredible leader and global speaker, helping high achievers find fulfillment beyond career success and guiding them toward living a truly meaningful life. With his unique perspective and vast experience, Markus shares insights on how to balance the pursuit of career success with personal fulfillment, and how to create a holistic approach to your life's goals. Markus's energy and passion are contagious, and you will feel his excitement as he shares his wisdom and insights with us. Get ready to be inspired by Markus Kaulius on Strategy + Action. Let's dive in!

Today on the show, Strategy + Action = How to Build a Business Around Connection Our very special guest, Frank Agin, has built an entire business around the skill of connecting and networking. I've been amazed by his intentional and crafted approach to understanding whom people are looking for in their business and how he can connect them. Frank is the president of AmSpirit Business Connections, which empowers entrepreneurs, sales representatives, and professionals to become successful through networking. He also hosts the Networking Rx podcast and is the author of several books, including LinkedWorking which he co-authored with Lewis Howes, and Foundational Networking. In this episode, we dive deep into the art of networking, exploring ways to be intentional with our connections and how to do it better. We discuss Frank's core networking business, AmSpirit, his monthly networking groups, and how he helps people thrive and connect in each of them. Join us as we learn from the best and discover how we can use networking to achieve our own goals.

Today on the show, Strategy + Action = Taking a Risk for Your Next Level of Growth In this episode, we have a very special guest - Joe Blackburn. Joe is an expert in helping his clients bridge the gap from standard growth to expansive success. We dig into the topic of risk and how important it is to embrace it while getting consistent feedback from a trusted group of people around you. Joe shares his journey of leaving behind a lucrative and successful career of 20 years to pursue his passion for helping others. He discusses the incredible results he creates for his clients through his company, Lion's Eye Coaching, and his mastermind program, where he guides high-achieving individuals from multiple industries toward expanded growth and success. Joe's tough love approach ensures that his clients don't settle for mediocrity and instead reach their true potential. He emphasizes the importance of expanding your scope and opening up to new possibilities. This episode is packed with insights and inspiration for anyone looking to take their business to the next level. So, join us as we dive into this fascinating conversation with Joe Blackburn. Let's jump in!

Today on the show, Strategy + Action = Stopping the Self-inflicted Harm of Your Sales Process Welcome to Strategy + Action, the show where we explore the intersection of intentional strategy and purposeful action. In this episode, we dive deep into the concept of self-inflicted harm in the sales process with guest Chris Michel. Chris is a sales and business coach, specializing in the HVAC and plumbing industries. He helps his clients to refine their sales processes and perfect their pitches to drive more revenue and build trust with potential customers. In this conversation, we explore how the lack of intentionality and purposefulness in our sales process can lead to self-inflicted harm. We discuss the importance of practicing sales scripts and honing our sales skills to build trust and overcome the walls that people put up in sales conversations. Chris also shares insights from his book, The Red Chair Experience, which has a powerful origin story and is already making a positive impact on the world. Whether you're a sales professional or just looking to improve your communication and trust-building skills, this episode offers valuable insights and practical tips for creating a successful sales process. Join us as we learn from Chris Michel and discover the power of taking ownership and delivering what your prospects truly need.

Today on the show, Strategy + Action = Connecting, Powerful Coaching, & Guiding the Next Generation In this episode, we welcome the amazing coach, speaker, and author Terry Bean to the show. Terry shares that even though how he markets and approaches his coaching practice may be unconventional to some, the results are powerful. We talk about how the best way to get results and progress faster is by going full speed in a direction and shifting course as necessary. Terry has taken that approach not only in his coaching but also as an author and in building an incredible network. Our conversation also delves into Terry's upcoming book, Finding Harmony, which has a powerful origin story that Terry shares with us. And of course, we get into one of Terry's superpowers, which is networking. He takes us through how he first got started building impactful networks of people and how it changed everything for him. You're going to love this episode with Terry Bean. Make sure you reach out and see how Terry can help you develop your ultimate human potential.

Today on the show, Strategy + Action = Cultivating Happiness as an Entrepreneur Robert Peterson is on the show today and we have a phenomenal conversation around the idea of happiness and what it means to really have that in your life as an entrepreneur. If you're working for someone else, all of these same things apply, but we find that as an entrepreneur, it's even harder to cultivate at times because there doesn't ever seem to be a time to "switch off". Especially if you haven't established those boundaries yet and structured your business in a way that allows you to have that "off" time away from the business. Robert and his wife, Noelle have built a coaching practice around this idea of finding that core element of why you started your business in the first place and making sure that you bring that front and center and use that as a filter to make some structural changes around everything that you do in your life and business. And we're not talking about making the business the core thing in your life above family or other relationships. Quite the opposite. So often we start a business for the freedom it can provide and to be in control of when we spend time with those close to us, and then that's the last thing we end up being able to do. What Robert is helping entrepreneurs do is define that core reason, set that as the primary goal, and build their business and life around it so that it's protected and they're moving towards that on a consistent basis. Check out this full episode and then reach out to see how Robert and Noelle can help you and your business.

Today on the show, Strategy + Action = The Unfair Advantage of Weed-like Collaboration In this episode, we sit down with Stu Heinecke and have an absolute blast discussing his latest book, "How to Grow Your Business Like a Weed." Stu is a Wall Street Journal cartoonist, the amazing author of "Get the Meeting" and "How to Get a Meeting with Anyone," and an incredible guy that I had the good fortune to meet on LinkedIn. We dig into the concept of radical collaboration and the importance of having something meaningful and unique to collaborate around. Stu shares his insights on how to grow your business like a weed and the anchor point that people can grab onto, making collaboration easy. We talk about having a unique selling proposition and taking it several steps beyond to become a "category of one" in your business. By doing so, potential collaborators will reach out to you because it's just so obvious once it's out there, and they have something to grab onto. This is a powerful tool for you to use in your own business. So, join us for this fascinating conversation, and let's jump in!

Today on the show, Strategy + Action = The Real Power of Influence Danielle Fitzpatrick Clark is on the show to join me in digging into the topic of influence. Danielle shares her unique perspective on the idea of having influence over herself and then moving through the world in a way that influences others. She has been involved in digital marketing for 15 years. Her company, Influence Builder, focuses on digital marketing and influencer marketing, with a further focus on building community. She recommends that people build their community on the platform they are most comfortable with and where their ideal clients are most active. Additionally, she notes that a third of LinkedIn users are not on any other social media platform, making it a potential option for building community. Being influential starts from within, learning to be balanced and show up at your best. Emotional intelligence is key to being influential and is a pathway that business owners should focus on in 2023. Influencing is much deeper than manipulating others and making sales; it is more foundational and speaks to those who may not consider themselves influential. Everyone has intentions and ways of moving through the world, whether they have taken the time to formalize them into goals or not. When someone takes the time to influence themselves by knowing who they are and what their mission is, they gain confidence. This confidence is attractive and also creates a ripple effect that attracts other influential people. Knowing what you are here to do and leading by example is the key to becoming an influential force in this world. There are three circles of influence, starting with yourself and then expanding to those with whom you have a trust factor and then those with a curiosity factor. To reach more people and be an example for more, the next step is to know the direction in which you want to go. Danielle believes that before beginning a strategy, it is essential to have the right mindset. This will help ensure that the right direction is taken and that any necessary pivots or switches in direction can be made quickly and effectively. Knowing where you want to go in your business is the next step, and it is important to take incremental steps in that direction rather than running full speed without a plan. Check out this amazing episode and learn how truly be influential.

Today on the show, Strategy + Action = Transforming Lives By Solving Your Own Problem In this powerful episode, I talk to Drew Deraney, a man who has faced his own struggles and is now on a mission to help others. Mental health can be a difficult and taboo subject for men, but Drew is breaking the mold and starting important conversations. As the founder of Men Supporting Men Collaboration Tribe, he is creating a safe and supportive space for men to express their emotions and seek help when they need it. This episode is a must-watch for anyone who wants to understand the challenges that men face when it comes to mental health and the importance of creating a supportive community.

Today on the show, Strategy + Action = The Power of Growth-minded Networking We're talking about a crucial aspect of growing your business as a consultant: networking. Finding the right kind of people to connect with can make all the difference in expanding your client base and building a successful business. But with so many options out there, it can be overwhelming to know where to go. That's why I'm excited to have Christine Burrows on the show to share her expertise on purposeful and efficient networking. Christine runs Powered by Purple Ink, an organization that provides an ecosystem specifically tailored to connecting workforce consultants with like-minded individuals and potential clients. In this episode, we dig into the importance of finding the right networking opportunities and how joining a community like Powered by Purple Ink can help you grow your business in a meaningful way. One thing that really stood out to me during our conversation was how Christine emphasized that networking is not just about referring business to each other, it's about being purposeful in developing profitable collaborations. This is the kind of networking that's going to help you level up your business. If you're looking to expand your network and grow your business, check out this episode and connect with Christine!

Today on the show, Strategy + Action = Transitioning to Your Own Coaching Brand On today's episode, we have Ania Hulsman, an experienced Coach and Guide to business owners and founders who has spent several years honing her skills under a well-established brand and methodology. But now, she has stepped back out on her own and created her own unique style of coaching. Join us as we delve into Ania's story, including why she chose to spend part of her career under another banner, the challenges she's faced, and the wins she's experienced as she builds her own brand. This is a conversation that will resonate with anyone who's ever considered taking the leap and starting their own business. Tune in now for valuable insights and inspiration on the road to building your own brand.

James Shockley the founder of Marketing Mate is on the show today and we're talking all about bringing automation to your sales and marketing inside your business. With Marketing Mate, James helps coaches and consultants automate and streamline their sales and marketing processes. James and his team have developed a platform that goes beyond the typical CRM and helps automate repetitive tasks, freeing up time for more important and meaningful work. If you're a coach or consultant looking to streamline your business and save time, this episode is definitely worth a listen.

Today on the show, Strategy + Action = How to Ask on LinkedIn I've got Scott Aaron on the show to discuss how to effectively ask on LinkedIn. From courses and masterminds to building trust and creating engagement on your posts, Scott shares his expertise on how to show up professionally online, specifically on LinkedIn. Don't miss this valuable conversation on the best ways to ask for what you want, whether it be a sale or simply more engagement with your content. Tune in for a wealth of knowledge and actionable tips on how to succeed on LinkedIn and beyond.

Today on the show, Strategy + Action = How to Build a Sales Process without Losing Your Humanity John "Small Mountain" Hill is back for a second appearance on the show. He's written a fantastic book called, Selling From Scratch. John is an amazing guy and phenomenal at training sales teams. So much of both his expertise and his love of building relationships comes through in his book. There was so much I wanted to dive into after reading it, but the number one thing was this idea of building out the necessary systems and processes for selling, while still maintaining the humanness of selling and interacting with another person throughout it. And what I love about this interview, too, is that you'll notice a transition to another day where we redid a huge portion of the talk. Why? Because one thing that I just love about John is that he really wants to give as much value as possible. It's how he runs his group, his training, his consulting - everything. When we did round one of the interviews, we just didn't quite nail it in terms of that complete answer. So we jumped in for the second part, and I'm so glad we did. We ended up just having a fantastic in-depth conversation around this whole idea, and I know you're gonna love it. Let's jump in!

Today on the show, Strategy + Action = Creating (Mercifully Short) Videos That Aren't Boring Chris Bogue is on the show today we're talking about the power of creating short, quick, enjoyable videos out there, both on the content marketing side of things - posting on LinkedIn to grab attention and educate your audience, but especially in the sales process. Chris is a master at helping your message your prospects with these short little fantastic videos that are all about them. Chris does an amazing job of grabbing attention on LinkedIn. I came across his hilarious videos and jumped on a LinkedIn live he was doing, teaching folks about his process. What's just as important - maybe more so - as the "grabbing attention" aspect of what Chris teaches, are the systems and processes that Chris helps his clients with in order to create this content. He works with folks all the time who have never done this before. Even though they're on board with the idea of doing video, they've bought his course or hired him directly, it's a foreign language for them. They have no idea how to go about this. So the process he takes them through not only makes it achievable and consistent but also helps them find their unique approach. Chris is a sketch comedian and improviser who wrote and directed shows at Chicago's Second City Theater, but he also knows the sales world and knows what it takes to really move the needle when it comes to those direct outreach videos, for instance, and what to do once those videos work. We had a blast talking about this subject, and I know you'll get a ton out of it. So let's jump in.

Today on the show, Strategy + Action = Knowing Your Client's Pain and Charging What You're Worth Robin Waite is on the show today. And we had an absolute blast talking through a couple of really key components to running a coaching and consulting practice. Or heck, even if you're a freelancer offering services per hour. We dig into really finding some solutions around that. And I say solutions because there's a problem if you're simply trading your time for money like that on a per-hour basis. We start off around the power of knowing your clients' pain points. It's such an important aspect of a coaching practice (any business at all, really). We discuss how to do market research to find out what your clients are struggling with. Also, what are they aspiring to and what are they trying to accomplish? When we can dig into what they're really struggling with, and then line that up with how we can bring solutions to those problems, we're going to find that perfect fit in the type of client we want to work with along with the solution that we can provide. We start with the pain points but then we quickly dig into so many different areas that Robin is helping coaches and consultants and even freelancers with his Fearless Business program. Make sure you check out Robin's books, including Take Your Shot, Online Business Startup, and Marketing Machine. And Robin mentions in this episode, if you go to Fearless.biz/tys , he'll send you a signed copy of Take Your Shot! This is a phenomenal and fun interview. So let's jump in!

Today on the show, Strategy + Action = Closing Your Prospect Before They Know What You Sell "You can pique someone's interest all day. That doesn't mean that they're sold on the value of what you're offering." Nkiruka Nwasokwa is a Quantum Revenue Expert for consultants and coaches who have novel, groundbreaking services that are difficult to explain. She helps them increase their sales in a matter of days - or hours - just by using a Viral Product Pitch. It's extraordinary and mind-expanding when you hear her framework for creating this pitch. As Nkiruka takes us through the framework and examples of it in action in this episode, you instantly understand the power of creating a pitch like this for yourself. But you also see how important the nuances are with how you construct it and the language you use. This is what makes both the structure of the pitch and Nkiruka's expertise in crafting it so incredible. Make sure you check out the full episode and reach out to her to see how a Viral Product Pitch could change your business.

Today on the show, Strategy + Action = The Cultivation of Courage. Laban Ditchburn joins me on the show today and we're talking all about courage. Laban is a phenomenal guy whom I had the good fortune to meet a few weeks ago in Drew Deraney's Profit Compassion group. I jumped and grabbed his audiobook, Bet On You, which I highly recommend as well as his podcast, Become Your Own Superhero, where he interviews amazing people every week. Laban has overcome so much in his life, including about every addiction you can imagine, which he talks about very openly in his book. And he's transformed not only himself but his clients over the years. And very specifically, this new direction that he's gone is really helping people cultivate that courage in themselves to change and to take action. We get into the origin of where the label of The World's Best Courage Coach came from and how it goes far beyond some vanity thing that someone might think about when they first hear it. This idea of courage is so critical and it's not the idea of never being afraid. It's about setting that fear aside and doing the thing anyway. And the most amazing outcomes can happen when you have that mindset and you take those actions. We get into really specific instances of where we can use that skill, as well as how to cultivate that skill of having courage, and how we can even use it to separate ourselves from the millions of other people who do the exact same thing that we do. Courage is everything when it comes to developing certainty in business, but even in your personal relationships, we know that we all are drawn to those folks who have that confidence and who know what they stand for. So I'm excited for you to meet Laban and really benefit from everything that we dig into today. Let's jump in.

Today on the show, Strategy + Action = How to Train Others to Enable Success This is part three of our conversation with Anshar Seraphim. It has been a blast having this amazing, in-depth, giant conversation around all these topics with him. I encourage you to check out parts one and two - episodes 52 and 53 - of our conversation because there are a lot of contexts there that we're bringing together in part three here. There's a lot of education that went into Part One and Part Two that Anshar really brings together in today's episode, making it very applicable to now go train someone else or even learn a new skill yourself.

Today on the show, Strategy + Action = The Real Power of Personality Types Welcome to Episode 53 of Strategy + Action. Today is part two of my interview with Anshar Seraphim. If you haven't checked out part one, make sure you go and do that because as much as you'll learn from Anshar in this episode, you'll have even more context around his expertise and some of the things leading into today's discussion. In this episode, we're digging into one of my favorite subjects that I first heard him speak about, which is different personality types. And I think most folks in the business world, the coaching world, and certainly in Corporate America, have heard about the different kinds of personality tests you can take. People's reactions to them range from thinking, "Oh, it's a bunch of nonsense," to believing the tests are the Gospel - and everything in between. I'm fascinated with them because they are an insight into people. And people, of course, fascinate me. And there's a baseline that these tests give us that allows us to make sure that line of communication is flowing the way it's supposed to so that we're not speaking in a way that's not being received by the other person in the way that we intend, and vice versa. So it's really powerful to have any kind of insight into people in a quick and efficient manner so that as soon as we meet someone, we can navigate that conversation in a much better way. Also, this isn't about putting someone in a bucket and leaving them there forever because you've decided who they are from the beginning. This is simply a way to start. This is a way to better navigate a relationship with someone, however high-level and casual or deep and intimate. It's amazingly powerful and Anshar educates us on not only understanding our own personality type and figuring out what some of the others are but also how to quickly use that knowledge and apply it in all these different ways. Alright, let's jump in.

Today on the show, Strategy + Action = How to Get Your Clients to Apply What You Teach In this episode, and the next two episodes as well, we've got on Anshar Seraphim. I have had a blast getting to know Anshar over the last couple of months. I saw him in Steve Sims' interview and just was amazed at the subject matter of different personality types because all of that fascinates me. But then I got the chance to get to know Anshar and he is so knowledgeable and experienced in so many areas from personality types, to sales, PR, copywriting, and so much more. What he's done to teach himself these skills is impressive enough. It's even more impressive when you then learn about Anshar's neurodiversity - his being almost nonverbal until age 11, due to undiagnosed autism. He's had to work even harder than a lot of folks would just to function in these roles, not to mention excel in them the way he has. And that's one of the things that's so incredible about his story, certainly. But what he brings to these next few episodes ... get ready, because you'll be learning a mile a minute. And it's not simply knowledge for knowledge's sake. It's how you as a coach, consultant, or business owner, can apply a lot of these skills in ways that maybe you didn't even think about before to improve your marketing, have better sales conversations, and even get your clients to apply what they've learned. But in this process, too, we learn how to use the same set of skills on ourselves so that we learn better in anything that we're trying to do. I'm excited to bring you these next three interviews. I know you'll hear several things that affect the way you do business from now on.

Today on the show, Strategy + Action = Crafting a Winning Offer We've got Jay Haussman on the show! Jay works with coaches, consultants, authors, and speakers ... helping these folks in the expert industry who are really focused on building their business online. What we dig into deep in today's episode is crafting a compelling offer. It's usually where he starts with someone. Sometimes they come to him for that specific help. Other times they come to him for his expertise in building a business online, but he'll still start with crafting that winning offer. It's such a critical component of your business. If you don't have that dialed in, nothing else really matters. You can run all the ads in the world to it. You can have all the sales calls in the world. But if your offer isn't really dialed in and what your audience is wanting, everything else is going to fall flat. But when you have that figured out, it makes everything else easier. So that's what we dig into today and including his journey to getting to where he is now. I love the journey he's been on and what he's jumped in and done over the last few years.