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Understanding the dynamics of demographics, migration patterns, and their impact is now more crucial than ever. These factors play a tremendous role in shaping our industry, market trends, and societal dynamics.In this episode, Jamie Hopkins, Managing Partner of Wealth Solutions, and Ana Trujillo Limón, Director, Coaching and Advisor Content, speak with Kenneth Gronbach, President at KGC Direct, LLC about demography, migration, and their impact on various industries, including financial planning. Ken emphasizes the importance of understanding population dynamics and catering to their needs in an age of increasing immigration. Join in as they also talk about the challenges faced by immigrants, the wealth transfer from baby boomers to millennials, and the housing shortage.Ken discusses: How shifting demographics, such as the exit of baby boomers from certain age categories, can impact the success of businesses and marketsGenerational differences, including the smaller size of Generation X compared to the baby boomers and millennialsThe importance of reaching the Latino marketThe underemployment and unemployment of felons, particularly African American men, and its impact on the labor marketThe challenge of managing the transfer of wealth from baby boomers to millennials and the need for financial planning and guidanceThe current housing situation for millennials and the need for multi-family housing due to the shortage of housing unitsAnd more!Connect with Jamie Hopkins and Ana Trujillo Limón: Carson Group LLCLinkedIn: Jamie HopkinsLinkedIn: Ana Trujillo LimónConnect with Kenneth Gronbach:LinkedIn: Kenneth GronbachWebsite: KGC DirectTwitter (X): Ken GronbachAbout our Guest: Kenneth W. Gronbach is a gifted keynote speaker and nationally recognized author, expert, and futurist in the field of Demography and Generational Marketing. He makes the science of shifting demographics come alive with real-life examples that are relevant to today's culture, business climate, and economy. With nearly three decades of experience in retail advertising and marketing, Ken saw the direct results of shifting demographics in his clients' profits. Eventually, his passion for the subject changed his career. This was for the benefit of readers of his books and attendees of his keynotes and other presentations.As a keynote speaker, Ken entertains his audiences with his special brand of wit, humor, and common sense. He makes complicated concepts clear with real-world explanations anyone can follow. Ken's overall perspective is macro – a view from 30,000 feet, and a very big picture. Even non-technical audiences will learn immediately useful information from his presentations. Ken is always positive, upbeat, and pro-America.read by Ana
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Kenneth W. Gronbach is the principal at KGC Direct, LLC. Ken is a gifted keynote speaker and nationally recognized author, expert and futurist in the field of Demography and Generational Marketing. He makes the science of shifting demography come alive with real life examples which make it relevant to today's culture, business climate and economy. With nearly three decades experience in retail advertising and marketing, Ken saw the direct results of shifting demographics in his clients' profits. Eventually, his passion for the subject changed the direction of his career, to the benefit of readers of his books and attendees of his keynotes and other presentations. Help us grow! Leave us a rating and review - it's the best way to bring new listeners to the show. Don't forget to subscribe! Have a suggestion, or want to chat with Jim? Email him at Jim@ThePoliticalLife.net Follow The Political Life on Facebook, Instagram, LinkedIn and Twitter for weekly updates.
Kenneth W. Gronbach is a gifted public speaker and a nationally recognized expert in the field of Demography and Generational Marketing. An accomplished President and CEO, himself, Ken has proven success in creating value, leading companies and planning for the future with uncanny accuracy. Ken entertains his audiences with his own special brand of wit, humor and clear communication. He makes the science of shifting demography come alive with real life examples that make it relevant to today’s culture, business climate and economy. Ken is a marketing guru who regularly provides counsel to Fortune 500 companies as well as large and small privately held businesses across the United States. In his new 2008 book Age Curve: How to Profit from the Coming Demographic Storm, published by The American Management Association, Ken takes you through a fascinating common sense understanding of shifting demography and the related opportunities and challenges. The demographic landscape in the United States is made up a series of waves that are about twenty years in duration. It would follow that business will rise and fall according to the critical mass of customers heading toward it. He is interviewed here by QRCA member and VIEWS book reviewer, Tom Lutz.
The Richard Spasoff Show is a unique blend of paranormal, spirituality and comedy. Guest Star Kenneth W. Gronbach and Richard Spasoff. Join Psychic Medium and Comedian Richard Spasoff as he welcomes guests to discuss their personal experiences with the paranormal and journeys in spirituality. Everything from ghosts and profound truth, to celebrity interviews and more can all be found in every episode of the Richard Spasoff Show. The Richard Spasoff Show is a proud member of the HC Universal Network family of podcasts. Download the FREE HC Universal Network app for Android and iDevices or visit our LISTEN LIVE page and join the conversation.
The Richard Spasoff Show is a unique blend of paranormal, spirituality and comedy. Guest Star Kenneth W. Gronbach and Richard Spasoff. Join Psychic Medium and Comedian Richard Spasoff as he welcomes guests to discuss their personal experiences with the paranormal and journeys in spirituality. Everything from ghosts and profound truth, to celebrity interviews and more can all be found in every episode of the Richard Spasoff Show. The Richard Spasoff Show is a proud member of the HC Universal Network family of podcasts. Download the FREE HC Universal Network app for Android and iDevices or visit our LISTEN LIVE page and join the conversation.
Segment 1: Kenneth W. Gronbach is a demographer, futurist and generational marketing expert whose uncannily accurate predictions are transforming how we look at demographics. An in-demand keynote speaker, he has been studying demographics for more than two decades. His new book is Upside: Profiting from the Profound Demographic Shifts Ahead.Segment 2: Leslie Shoreis a professor, national speaker, communication expert and author. She is the owner ofListen to Succeed, a consultancy that focuses on using listening analytics to help clients achieve their highest level of effective communication. Her book is called “Listen to Succeed”. Segment 3: Stacey Hankehas a passion for teaching others how to communicate with influence. She is the author of the #1 Bestseller “Yes You Can! Everything You Need from A to Z to Influence Others to Take Action”.Segment 4: John Asher is the CEO of Asher Strategies, a high-level growth strategy consulting firm focused on improving sales. Segment 5: Kenneth W. Gronbachcontinued.Sponsored by Nextiva
Kenneth W. Gronbach is a demographer, futurist and generational marketing expert whose uncannily accurate predictions are transforming how we look at demographics. An in-demand keynote speaker, he has been studying demographics for more than two decades. He's the president of KGC Direct. His new book is Upside: Profiting from the Profound Demographic Shifts Ahead. The Future Is Not A Mystery; it's Simple Math. RELATED: How Successful Companies Use Disruption to Matter and Win with Peter SheahanOutsmart Your Instincts with Ed Harrignton
Many demographic changes are taking place, with the Baby Boomers, a large generation, retiring, and Generation Y, a larger generation than the Baby Boomers, consuming at record levels. Join Jason Hartman and demographer, Ken Gronbach, as they discuss this upcoming “storm.” Ken describes Generation Y as an exciting generation, where the United States is the only country with this large of a group at the present time, and that it is very important that businesses recognize and anticipate their markets as Generation Y grows up. Generation X is more of a mystery generation because of its smaller size, which makes it less of a valuable market. Ken believes that the United States' best days are ahead as people bail out of the European Union. He also believes that China's economic future is bleak due to artificial tampering with the population, with demographic numbers showing China in trouble economically within ten years, struggling to feed themselves within 15 years. Ken shows how the housing market is being held hostage by big bank foreclosures and why this log jam will soon correct and precipitate a restoration of the United States economy. Ken also talks about how manufacturing will return to the United States with a vengeance because the United States is the only industrialized nation with a huge young highly skilled workforce. Kenneth W. Gronbach is a gifted keynote speaker and a nationally recognized expert and futurist in the field of Demography and Generational Marketing. Ken entertains his audiences with his own special brand of wit, humor and clear communication. He makes the science of shifting demography come alive with real life examples that make it relevant to today's culture, business climate and economy. In his book “Age Curve, How to Profit from the Coming Demographic Storm”, published by The American Management Association, Ken takes you through a fascinating common sense understanding of shifting demography and the related opportunities and challenges. The demographic landscape in the United States is made up a series of waves that are about twenty years in duration. It would follow that business will rise and fall according to the critical mass of customers heading toward it. Ken's latest book “Decades of Difference, Making it Work” (HRD Press), about the United States workforce, was released in October 2010. Ken also writes for the CNBC Guest Blog. Ken's perspective is macro, a view from 30,000 feet, and very big picture. Demographers are able to forecast markets, societal phenomena, and economics with uncanny accuracy because they count people, not money or things. For example crime has been down in the United States for the last twenty years because the number of high risk crime committers (men 15 to 30 years old) has been low and fully employed. This is because the fertility in the United States dipped sharply between 1965 and 1984 creating a deficit in our population of about nine million people. This shortage of young people in the labor force also drove labor costs up and manufacturing off shore. Ken says the Age Curve will change the way businesses market to consumers and that a sea of entrepreneurial business starts will rule as the economy turns around.
Today we speak with Kenneth W. Gronbach, President of KGC Direct, about his book with the title above. For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers, but the hard truth is that the changes we see in marketing and business are based on one undeniable factor--the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. As these customers grow up, the smartest marketers will stay ahead of them--and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Using impeccable research, Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. For more information, go to: www.kgcdirect.com
Today we speak with Kenneth W. Gronbach, President of KGC Direct, about his book with the title above. For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers, but the hard truth is that the changes we see in marketing and business are based on one undeniable factor--the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. As these customers grow up, the smartest marketers will stay ahead of them--and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Using impeccable research, Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. For more information, go to: www.kgcdirect.com
Today we speak with Kenneth W. Gronbach, President of KGC Direct, about his book with the title above. For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers, but the hard truth is that the changes we see in marketing and business are based on one undeniable factor--the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. As these customers grow up, the smartest marketers will stay ahead of them--and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Using impeccable research, Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. For more information, go to: www.kgcdirect.com
Today we speak with Kenneth W. Gronbach, President of KGC Direct, about his book with the title above. For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers, but the hard truth is that the changes we see in marketing and business are based on one undeniable factor--the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. As these customers grow up, the smartest marketers will stay ahead of them--and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Using impeccable research, Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. For more information, go to: www.kgcdirect.com