Podcast appearances and mentions of kerry harrison

In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with copywriting and AI expert Kerry Harrison to explore one of the most exciting—and often misunderstood—areas of artificial intelligence: AI-powered copywriting. Together, they dive into how Anthropic's Claude AI compares to tools like ChatGPT and Gemini, and why Claude is quickly becoming a favourite for writers who care about tone, style, and ethical AI. Kerry, a seasoned copywriter and trainer, shares her hands-on experiences using Claude to create high-quality marketing content. She explains how Claude's intuitive interface, stylistic flexibility, and alignment with ethical AI principles make it a uniquely powerful tool for communicators, marketers, and brands. But this isn't just a tool review. It's a masterclass in how to approach AI copywriting strategically. Daniel and Kerry explore a human-first methodology called the AI Sandwich, a practical framework for combining human creativity with AI efficiency. They tackle big questions about authenticity, originality, and prompt engineering, and show how to avoid the cookie-cutter feel that plagues so much AI-generated content. Highlights include: Why Claude's tone of voice and writing capabilities often outperform other models for consumer copy How to train Claude on your own style and get responses that reflect your brand's voice How to use Claude's Projects feature to build custom tools like tone checkers, newsletter editors, and interactive customer personas A breakdown of the AI Sandwich Methodology (Human → AI → Human) for crafting content that feels human, not robotic Techniques for fact-checking, editing, and sense-checking AI outputs to avoid hallucinations and blandness How Kerry uses Claude for marketing strategy, persona creation, positioning, and ideation Tips for integrating Claude with Gmail and calendar tools to improve time management and workflow efficiency This episode is packed with actionable ideas, whether you're a content creator, strategist, marketer, or business owner. You'll learn how to write better prompts, extract more value from AI tools, and remain fiercely authentic and creative in an age of digital automation. Key Takeaways: Train AI on your tone of voice to stand out from generic outputs Use Claude's extended thinking and reasoning models for strategic ideation Human guidance (before and after AI) is critical to compelling content Projects in Claude can act like custom GPTs tailored to your exact needs Staying human, thoughtful, and ethical is still your biggest advantage

Are you a solo founder curious about AI? Do you want to know how it could help you be more impactful, more effective, and free up your time? Or are you a conscious business owner who worries about what AI is doing to our humanity and our creativity?If so, this conversation with Kerry Harrison, AI educator and professional copywriter, is for you.Kerry makes AI accessible. She teaches practical ways to save time while adding your brilliant human creativity to the mix. Drawing on two decades of copywriting work and five years of AI experience, she can help you create compelling, human content in less time.When it comes to productivity, AI provides a lot of potential for us to save time, whether that's doing research, coming up with new ideas, or producing content.However, when it comes to our creative output, if we outsource all the thinking to AI, where does that leave us?We need to remember that humans buy from humans. As entrepreneurs who offer something unique (not off-the-shelf commodities), one of the most valuable things we have is our story.Stories are a connection superpower. Told well, they take people from knowing you to liking you to loving you in an instant.But will people still connect with your stories if AI is now writing them? And if so, who are they really connecting to? You, or an imitation of you? Will the stories you share match up to the experience you're selling?If you're passionate about doing business at a human level, these thoughts will trouble you. By the end of this conversation, you'll be able to better articulate what troubles you about AI so that you can use it more consciously. And you'll also learn how to use it in a way that amplifies your impact and efficiency without losing your humanity.LinksJoin the conversation liveBecome a member of the Happy Startup SchoolJoin the next Vision 20/20 cohort

AI is now an integral part of copywriting. But how do we consider the line between craft and automation, between efficiency and creativity? How do we balance the human touch? In this episode, DMI podcast producer and today's host, Emma Prunty, is joined by marketing strategist Julie Atherton, and veteran copywriter and AI educator Kerry Harrison. Some of the key points in an insightful, wide-ranging conversation: Which AI tools work best for copywriters How to ensure the 'human' remains part of the strategic and creative process, such as through Kerry's concept of an 'AI sandwich' Ethics in the application and development of AI Transparency between clients and copywriters about AI use and implementing AI policies Gender bias in AI models and what we can do about it... ...the ongoing importance of encouraging girls and women in tech Listen to the end to hear Julie and Kerry's top takeaway tips for copywriters! Don't forget to join us for our next 2-part webinar series, with Chris Coomer and Cathal Melinn, starting next Wednesday, on GA4. Julie's website Small Wonder Kerry's website and her newsletter, Minds and Machines --------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠⁠⁠our website⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠. A ⁠⁠⁠⁠⁠⁠transcript of this episode⁠⁠⁠⁠⁠⁠ is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! ⁠⁠⁠⁠⁠⁠Join for free today⁠⁠⁠⁠⁠⁠ If you enjoyed this episode please leave a review so others can find us! Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast@digitalmarketinginstitute.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. --- Send in a voice message: https://podcasters.spotify.com/pod/show/dmiaheadofthegame/message

Interviews with NZ writers and poets, visiting authors from around the world and news of local events

Writer Kerry Harrison delves into her memories of taking part in the 1981 anti-Springbok tour protests for her latest novel, Hold the Line. In the book, she introduces legal student Beth who joins in the protests, and Viktor, a member of the secretive Police Red Squad. They keep secrets from each other when they first get together and this tests the fledgling relationship. Meanwhile the anti-tour stance of Beth and her brother Rob put them in conflict with their rugby fanatic father. Kerry Harrison talks about the book with Lynn Freeman. Hold the Line by Kerry Harrison is published by Cloud Ink.

In this episode, host Will Francis captures some insights and tips on the world of copywriting from three experts from diverse backgrounds. Pamela Foley of AOU Creative talks about the magic of writing effective copy for SEO. Tom Doorley, columnist and writer, offers sage advice on how to improve your writing. Kerry Harrison of Tiny Giant discusses the impact AI is already having on copywriting. Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts or Spotify. And check out the DMI's extensive knowledge library and join up for free.

How are marketing agencies adapting to smartware and emerging technologies? Tiny Giant co-founder Kerry Harrison joins Dirk and Jon to share her perspective, including explorations in techs such as chatbots and neural networks. Kerry Harrison, a co-founder of Bristol, U.K. marketing agency Tiny Giant, joins Dirk and Jon to talk about the work her firm is in areas such as AI, chatbots, and neural networks. A veteran marketing professional, Kerry also shares her thoughtful take on the future of agencies, how marketing and emerging technologies can synergize, and what marketers need to do in order to adapt to the changing face of future technology.   Memorable Quotes "AIs will help dictate when to begin and end campaigns. Even the mix of content we create and also even the type of imagery we're using. And we'll also see AI begin to automate the timing and delivering of messaging. But technology such as like AI will also give us a new ability to measure as well." "Outside of marketing of course, creative thinking skills are going to be needed to provide innovative solutions to some of the world's biggest problems." "So whether your advertising or marketing promotes joy or whether it pulls at the heartstrings or whether it surprises people, or even if it enrages them, it just needs to make people feel something. And then I think if you don't feel anything, you don't do anything." "Gartner predicted that 25% of customer service and support operations will use some form of chatbot technology by 2020 which was up from 2% in 2017." "There's been a lot said recently about the death of advertising agencies, but I still feel there's a very much a place for agencies."   Who You'll Hear Dirk Knemeyer, Social Futurist and Producer of Creative Next (@dknemeyer) Jonathan Follett, Writer, Electronic Musician, Emerging Tech Researcher and Producer of Creative Next (@jonfollett) Kerry Harrison, Co-Founder of Tiny Giant (@copywriterkerry)   Join The Conversation Website & Newsletter: www.creativenext.org Twitter: @GoCreativeNext Facebook: /GoCreativeNext Instagram: @GoCreativeNext   Sponsors GoInvo, A design practice dedicated to innovation in healthcare whose clients are as varied as AstraZeneca, 3M Health Information Services, and the U.S. Department of Health and Human Services. www.goinvo.com  Design Museum Foundation, A new kind of museum, they believe design can change the world. They’re online, nomadic, and focused on making design accessible to everyone. Their mission: bring the transformative power of design everywhere. You can learn about their exhibitions, events, magazine, and more. www.designmuseumfoundation.org BIF, As a purpose-driven firm, BIF is committed to bringing design strategy where it is needed most - health care, education, and public service to create value for our most vulnerable populations. www.bif.is

Artist and philosopher Steve Chapman was recently in Bristol to give a talk at a Bristol Media event. We - in the form of the mighty Kerry Harrison - caught up with him and enjoyed a lively, inspiring conversation about creativity, the human condition and a myriad of other fascinating subjects. It's time to unlock your beautiful wonkiness. Here is Steve awesome website: https://canscorpionssmoke.com - do dive in.

Your hosts, Kerry Harrison and Richard Norton of Tiny Giant, provide a pithy podcast pointer or three to their regular monthly meet-up in Bristol: I'll Be Back South West. This free event explores the intersection between creativity, AI and advertising. Expect ideas, innovation and inspiration. If you've seen it publicised on the wires, but wanted to know more about it before you commit, this is the podcast for you. Kerry and Norts are joined on this episode by IBBSW regular, Melissa Sharpe, who was in no way paid to say nice things. If you're suitably inspired, grab yourself a ticket for I'll Be Back South West Go 5 that's happening on 13 Feb at the Square Club in Bristol. You won't regret it!

Kerry Harrison and Richard Norton of Tiny Giant fling themselves bodily into the podcast universe. It's time for banter and bonhomie as they bravely slash their way through the endless jungle of new and shiny marketing technology. Things will never be the same again. Again. This opening episode serves an intro as to what might happen on Tiny Giant Jams (in an audio sense) in the coming weeks and months. Please note: no ribbon was harmed in the launching of this podcast.

Jackie Mitchell talks to Bianca Best, author, inspirational speaker and business leader www.biancabest.com, Kerry Harrison provides bespoke and creative photography for business owners. www.kerryjphotography.co.uk, Lynda Phoenix, a digital expert, “Making Your Web Site Work Harder for Your Business” www.elmbridge.gov.uk/business/elmbridge-business-network/ and Daphne Diluce provides aspirational design for commercial spaces and property development www.diluceoriginal.com

In this episode, we sit down with Kerry Harrison, Student President for Education and Welfare to discuss her role and look back on her time at RGU:Union.

Kerry Harrison was awarded 1st and 3rd places for his video entries in Shot Up North's 23rd SUN AWARDS. Ed Horwich talks to him about his beginnings as a stills photographer and what its like to add making movies to the portfolio of work that a stills photographer can offer. SUN Awards: shotupnorth.co.uk facebook.com/shotupnorth twitter.com/shotupnorth youtube.com/shotupnorth Kerry Harrison: kerryharrisonphotography.com Ed Horwich: edphoto.com Podcast produced by Ed Horwich