Podcasts about gpts

In this episode, Michael J. Domanic, VP and Head of AI at UserTesting, reveals how he drove 70%+ weekly AI adoption across the entire company — turning UserTesting into one of the most AI-mature enterprises in the market. Michael shares why most enterprise AI rollouts fail, and the exact playbook he used to get hundreds of employees building custom GPTs and integrating AI into their daily workflows.Michael breaks down how UserTesting moved from Phase 1 (culture change and grassroots adoption) to Phase 2 (agent orchestration and scaled automation), how he built the governance frameworks that let teams experiment safely without creating chaos, and why the companies that treat AI adoption as a culture problem — not a technology problem — are the ones winning. He also shares his honest take on why AI projects consistently miss expectations and what leaders need to do differently in 2026.Key Topics Covered- How UserTesting achieved 70%+ weekly AI adoption across the entire organization- Why most enterprise AI projects fail to meet expectations — and the root causes leaders miss- How employees built hundreds of custom GPTs for internal workflows without a top-down mandate- The Phase 1 to Phase 2 transition: from culture change to agent orchestration- Building AI governance frameworks that enable experimentation without creating risk- Why treating AI adoption as a culture problem (not a tech problem) is the key to success- How to get executive buy-in for enterprise-wide AI transformation- What "AI maturity" actually looks like inside a real company- Michael's predictions for how agentic AI will reshape enterprise operations- The skills leaders need to drive AI adoption in their organizations*Episode Timestamps*00:00 - Introduction and welcome01:31 - Michael's career background and life journey08:08 - Why AI transformation is about creativity, not technology10:43 - Hiring the right AI transformation leaders14:07 - Building Centers of Excellence for AI17:36 - What UserTesting does and Michael's role32:55 - Achieving 70%+ AI adoption across the company35:41 - How employees built hundreds of custom GPTs39:16 - OKR methodology and governance frameworks43:50 - Creativity as the fundamental skill for future work48:39 - Phase 2: Agent orchestration and advanced AI56:46 - Outlook: Optimism about AI's future impact59:27 - Closing: How honest conversations drive progressMichael's Socials:LinkedIn — https://www.linkedin.com/in/michaeldomanic/Partner LinksBook Enterprise Training — https://www.upscaile.com/Subscribe to our free newsletter — https://newsletter.theaireport.ai/subscribe

Imagine your work life without templates, SOPs or copy and paste.

I couldn't stay silent on this one.If you've been watching the drama unfold between OpenAI, Anthropic, and the U.S. Department of Defense and seen the uprise in the #QuitGPT momevent… yeah, it's a lot. And if you're feeling stuck, confused, or even a little trapped by your AI tools right now? You're not alone.I think we need to talk about what's actually happening, what it means for online business owners like us, and what your real options are when it comes to using AI tools that align with your values.I'm not here to tell you what to think about the whole situation. I'm here to help you navigate what it means for your business—especially if you've been building custom GPTs or relying heavily on ChatGPT to run your content, your programs, or your client delivery.Here's what we're unpacking:A neutral recap of the OpenAI vs. Anthropic conflictWhy so many creators feel "trapped" by ChatGPT right now—and what's really keeping you thereWhat it actually takes to migrate from one AI platform to another (spoiler: it's way easier than you think)How I experimented with Claude this week—and what I learned about switching toolsWhy you DON'T need to port over 3 years of ChatGPT conversations to use a different model effectivelyI'm also announcing we are opening our waitlist for our AI Creator Platform (name to be released at launch). It's a place where you can build AI bots and multi-agent squads, choose your own models (OpenAI, Claude, Gemini, Perplexity, and more), and share tools with clients without being locked into one provider.If you've been wrestling with this decision, feeling stuck, or just wanting more control over how you use AI in your business, this episode is for you.>> Mentioned in this Episode:New AI Creator Platform Waitlist (brought to you by my new company, Gravia Studio)The Artificial Intelligence Show Podcast. Catch up on the “Pentagon vs Anthropic” issue in episodes 200&201.>> Your Next Steps:

Everyone's talking about Substack — and maybe you're curious, a little skeptical, and 100% wondering if you actually need to add another platform to your already-full plate. (Spoiler: you don't need to. But you might want to after this.)In this episode, I'm pulling back the curtain on exactly how I grew my Substack, Beyond Business, to 1,000 subscribers using only organic strategies — no importing my 60,000+ person email list, no fancy custom design, no team of people building it out for me. Just consistent writing, a growth mindset, and a few simple (but powerful) tactics I wish I'd known earlier.You'll hear…Why I started a Substack when I already have an email list of 60,000+ people (and why it's absolutely not an either/or decision)The #1 mindset shift you need before you ever publish your first post Why becoming a fan of the platform first is one of the most underrated growth strategies out thereHow I built a consistent writing habit — and what happened to my creativity when I actually stuck with itThe "idea bank" strategy that keeps me showing up even when inspiration goes on vacationWhy you need to bank essays before you let the world respond to your writingHow to use Substack Notes to grow your audience without burning outThe referrals and recommendations strategy I used to accelerate growth (and exactly how to ask for them without being weird about it)Click here to find the full show notes and transcript for this episode.EPISODE RESOURCES:Get Sam's free weekly newsletter, Sam's SidebarSubscribe to Sam's Substack, Beyond BusinessEpisode 271. Why I Started a Substack When I Already Have an Email ListEpisode 279. What to Focus on First If You Want to Build an AudienceSam's episode of Amelia Hruby's podcast, Off the Grid AI All Stars by Gemma Bonham-Carter (custom GPTs for your business) (affiliate link)Click here to be notified when new episodes of On Your Terms® come outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

Most businesses are starting to use AI. But most are using it the wrong way. In this episode, we break down the biggest mistake business owners make with AI and how to actually use tools like ChatGPT and other AI platforms to improve decision making, save time, and scale operations. Many entrepreneurs treat AI like Google asking simple questions or using it to write a quick post. But the real opportunity is much bigger. AI can become a board of advisors, a business coach, and a decision-making tool when used the right way. We talk about practical ways business owners are integrating AI into their companies, including creating custom GPTs, using AI to analyze deals and documents, building SOPs faster, and helping teams work more efficiently. Topics covered in this episode: • The biggest AI mistake most businesses are making • Why using AI like Google is holding people back • How to turn AI into your business advisor • Using ChatGPT projects for different areas of your company • Creating custom GPTs for departments and employees • Training AI using your emails, posts, and SOPs • Using AI to review documents, NDAs, and opportunities • Why learning how to prompt AI properly is becoming a critical skill AI isn't replacing business owners. But business owners who understand how to use AI will move faster, make better decisions, and gain a major advantage. If you're tired of doing business solo and guessing your way through deals: Check out BoardRoom Elite and get in the room with operators, investors, and owners who are actually doing this every day.

Missed the Industrial Marketing Summit? Wendy and Lee recap the biggest takeaways and behind-the-scenes moments from the event and even tease a few plans already in motion for 2027. Tune in to hear what industrial marketers can't stop talking about this week. In this episode, Wendy Covey and Lee Chapman debrief the recent Industrial Marketing Summit, sharing behind-the-scenes insights, key takeaways, and innovative strategies discussed at the event. One of the most notable changes since last year's summit was the dramatic increase in AI adoption among industrial marketers. While only about 10% of attendees reported using generative AI in their daily work the previous year, roughly 80% raised their hands when asked the same question this year. The discussion extended beyond experimentation to practical implementation, including custom GPTs, AI agents, and workflow automation. Another major takeaway came from keynote speaker Rand Fishkin, who highlighted how buyer behavior is evolving in the era of generative search. Website sessions may be declining, but revenue continues to rise suggesting that traditional attribution models are becoming less reliable. Instead of focusing solely on traffic metrics, marketers should prioritize high-quality engagement and conversions from more informed buyers.The Industrial Marketing Summit is already gearing up for its 2027 event, which Wendy and Lee said will be returning to Austin, Texas in late February. After another successful year, the team will review attendee survey feedback to refine the program and continue growing the conference experience. Planning will ramp up in the spring, with calls for presenters and sponsors expected around June. A notable addition for 2027 will be the introduction of the Industrial Marketing Summit Awards, designed to recognize standout work and innovation in industrial marketing. As the conference enters its fourth year, the goal is to build on its momentum while continuing to deliver a highly relevant, community-driven event.ResourcesConnect with Lee on LinkedInConnect with Wendy on LinkedInPurchase the Industrial Marketing Digital PassRegister for the 2026 State of Marketing to Engineers Webinar

In Part 2 of my conversation with Brooke Gramer, we shift from voice and branding into something even bigger — the future of search and AI-driven commerce.What happens when AI starts shopping for your customers?We explore agentic commerce, GPT updates, model selection, and where AI should never replace human judgment. We also talk about the guardrails business owners need as AI becomes more embedded in workflows.If you sell online — especially on Shopify — this episode will stretch your thinking.Because the future of SEO isn't just rankings. It's recommendations.✨ Key Takeaways:Use AI After You've Learned the Skill — Not Instead of ItAI should accelerate mastery, not replace it.Always Keep a Human in the LoopFrom legal citations to ecommerce workflows, oversight matters.Agentic Commerce Is Emerging — Not Fully AutonomousAI agents still require permission checkpoints and clarification.Model Settings MatterDeep research mode, updated models, and custom GPT guardrails change output quality dramatically.Voice Search Is Coming Faster Than You ThinkThe future of search may be conversational and voice-first.

Your clients are already asking for AI help. The question is whether you're the one getting paid to build it.In this episode, I brought four members of our Digital Marketers Workgroup onto the show to share exactly what they're building for clients with custom GPTs and AI agents — the real stuff, like what they charge and how they turn one-time projects into steady retainers.My panelists are talented freelancers who've built everything from funeral industry marketing bots to meal planning agents to launch assistant GPTs and they're getting paid well to do it.Catia Trooskin shares how she's built over 80 custom GPTs across industries and why spotting gaps in a client's workflow is her secret weapon.Traci Howell walks us through the AI agent that streamlined a health coach's workload from 18 hours a week down to one.Suze Lake breaks down how she turned a complex, nine-knowledge-base GPT into a paid digital product her coaching client sells.Sara Vartanian explains how she builds brand voice GPTs trained on transcripts and blog posts so her clients' content sounds like them.Listen to learn more about:Why ownership and contracts matter more than most people thinkKey intake form questions you should always ask clients before you start buildingHow to handle the revision process so clients give you useful feedbackWhy beta testing with real users (not just yourself) is the step that separates a good GPT from a great oneIf custom GPT services for clients have been on your radar but you're not sure how to price or deliver them, this episode is your fast track. Straight from real marketers who've already figured it out.Sponsored by Wispr Flow*Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I'm using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It's one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here* (*my affiliate link)Links Mentioned in Show:Get inside our Digital Marketer's Workgroup: You've done the work. Built the skills. Earned the clients. Now it's time for the right people to start knowing your name. Our Workgroup is the professional community for established freelance marketing specialists who are serious about their work and ready to be recognized, referred, and surrounded by people who match that level. Marketing nerds welcome. >>Apply NowNeed a hand in your business? Want a custom GPT built to make your business run smoother? Our trained, vetted Marketing Assistants & Specialists ready to jump in so you can delegate with confidence and grow with ease. Share your job opening with our Workgroup here (it's free!) or Explore our directory here and find your marketing expert today!Connect with Suze Lake:AI Operations Strategist@creativesolutions_suze www.creativesolutionsworldwide.comConnect with Sara Vartanian:Launch Copywriter & Strategist@saravartanianhttps://www.saravartanian.com/Connect with Catia Trooskin:Marketing Operations & Project Management@troo_virtual_serviceshttps://www.troovs.com/Connect with Traci Howell:Integrative Content Specialist@VictoryAssistantswww.victoryassistants.comConnect with Emily:Instagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily ReaganAsk Emily Anything here> Grow your freelance business inside the Digital Marketer's Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads.> Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services.> Hire a Digital Marketing Assistant: Submit your job posting and I'll share it with the skilled & vetted freelancers in our Workgroup.> Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now.

You've got AI tools that are more powerful than entire creative teams from a few years ago… and yet you're still doing manual labor.I'm talking about the endless copy-paste shuffle. The re-explaining your business to every new bot. The feeling that you're supposed to be the one stitching all your tools together when they should be working for you.If that hits home, this episode is for you.I'm introducing you to the Bot Squad—and no, it's not a metaphor or a productivity hack. It's a fundamentally different way of using AI where your tools actually collaborate instead of working in isolation.I walk you through:What a Bot Squad is and why it changes everythingThe frustration of using custom GPTs that don't talk to each other (hello, copy-paste hell)How I built my own "Pod Squad" to plan, promote, and produce my podcast—without losing contextWhy this matters for both your internal workflows and your client deliveryA real-time example of how I'm using this system to launch our new platform (yep, this episode was created WITH my Bot Squad)If you've been feeling like you're close to something powerful with AI but still doing too much heavy lifting, you're right. And you're exactly who we're building this for.This is recorded in real-time on March 5th, 2026, as we're heading into our beta launch. Translation: this tech is happening now, and I can't wait for you to see what becomes possible when AI stops being a collection of disconnected tools and starts being an actual system.

Michael McCready is the managing partner of McCready Law, a premier personal injury firm with 16 attorneys, more than 100 staff, and offices across the Midwest. Known for his B2B-first approach, Michael built a referral-driven practice that top advertising firms trust with litigation and casework. He leads the firm remotely from Puerto Rico, where he also runs a consulting LLC. In this episode, Michael shares the playbook behind his firm's 200+ automations, how custom GPTs mimic attorney voices, and why he built a system that reports real-time updates to referring attorneys. Listen to the full episode with Michael McCready on Personal Injury Mastermind, powered by Rankings.io, below: Spotify Apple Podcasts Watch the Episodes On YouTube McCready Law: Website If you like what you hear, hit Subscribe. We do this every week. Buy tickets for PIMCON 2026: pimcon.org Subscribe to our newsletter: newsletter.rankings.io Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

Andrew Foxwell has been running Meta ads ever since they existed 16 years. He co-founded Foxwell Digital, built Foxwell Founders into a 550-member paid community spending half a billion dollars a month on Meta collectively, and recently stopped pulling levers entirely to focus on audits, coaching, and what's actually working in 2026.In this episode, we get into the structural shift happening inside Meta right now, from micro-targeting to creative-led everything, and what that means if you're running a brand, running an agency, or trying to stay relevant as a media buyer.We cover:Why Meta's GEM protocols are rewiring how brands need to think about organic and paid togetherThe real reason your Meta campaigns keep serving existing customers (and the creative fix)Ugly ads vs. polished brand creative — and what the data actually saysHow to set up a brand new Meta account with $5–10K and not burn itApple's ad network as the most underrated incremental channel in performance marketing right nowWhen to fire your agency — and the specific metrics that tell you it's timeAI creative workflows, custom GPTs, and how Foxwell is building tooling for the communityStraight talk from someone looking inside 20–30 ad accounts a month.

En este episodio, te explico cómo crear una inteligencia artificial personalizada para tu propio negocio, sin necesidad de ser un experto. Logrando un impacto significativo en tu emprendimiento podrás llevar tu productividad al siguiente nivel.----------------------------------------------Unite a la comunidad gratuita del podcast: ejercicios por episodio, GPTs para pensar con vos y todos mis cursos gratis → http://danipresman.com/comunidadempresariosSeguime en Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/danipresman/

Nimm Kontakt mit mir auf. Ich freue mich über deine Impulse.In dieser Episode von Business Beyond Mind spricht Sabala über ein Thema, das aktuell viele Selbstständige bewegt: Künstliche Intelligenz. Doch statt über Technik oder Zukunftsprognosen zu sprechen, zeigt Sabala eine andere Perspektive:Wie kann KI herzverbundene Dienstleister unterstützen, ohne ihre Menschlichkeit zu ersetzen? Sabala teilt offen, wie er selbst mit ChatGPT arbeitet, warum er Custom GPTs entwickelt hat und wie diese Tools ihm helfen, seine Arbeit effizienter zu gestalten – ohne dabei seine persönliche Handschrift zu verlieren. Du erfährst in dieser Episode: warum viele Menschen Widerstände gegenüber KI habenwie Sabala ChatGPT in seiner Arbeit mit Kunden nutztwie Custom GPTs bei Positionierung, Angebotsentwicklung und Marketing helfen könnenwarum KI nicht die menschliche Essenz ersetzt, sondern sie verstärken kannDiese Episode ist eine Einladung, deine Haltung gegenüber KI zu hinterfragen und zu entdecken, wie du Technologie im Einklang mit deiner eigenen Stimme nutzen kannst. ✨ Highlights dieser Episode 

In today's episode I share my day at a business event called SBS aka small business Sunday and how I believe that stepping outside of the comfort zone of the cake world opens us up to interesting stories of other businesses and founders. Over my cake career I have been stepped outside of my comfort zone to be featured different forms of media. This gave me confidence and personal growth.I also speak about the new cake and bake schedules for cake international, Trends and also shared what I have been up to in the business and the relaunch of my treat boxIf you have a question or feedback about this episode you can message me here. Thank you for listeningYou can connect with me via:Instagram: Adventures in KakelandAdventures in kakeland studio: Creative projects, custom GPTs, books and resourcesPublished books for hobbyist and cake business owners. A food management system: for small home based food businesses Bake -cover-finish -deliver: undated Weekly baking planner Cake business order form book Cake business Social media planner Dated weekly cake business planner (2026) My Business social media channelsInstagram: Kake and CupkakeryFacebook: Kake and Cupkakery...

How do you switch Ai platforms? With the recent events of AWS centers being bombed, the Department of War threatening to label Caude as a "supply chain risk" and Open Ai stepping in and "saving the day" there is a lot that you need to consider with your Ai strategy. In this episode, I'm stripping away the politics and the drama to give you the facts you need to protect your workflows. I'll show you why you are the operating system, and why being "AI literate" is the only way to thrive when the tech landscape starts shifting under your feet. In This Episode You'll Discover Why Anthropic refused military access to Claude and the two specific lines they won't cross. How Sam Altman signed a military deal hours after Anthropic was blacklisted. The first time a U.S. tech data center was knocked offline by military action. A high-level breakdown of ChatGPT, Claude, Gemini, Grok, and the autonomous agent Manus. My 3-step process to export your custom GPTs and replicate them across any platform in 15 minutes. Takeaways AI is transforming the business landscape and requires attention. Military involvement in AI raises ethical concerns and operational risks. Data center outages can significantly impact business operations. Understanding multiple AI platforms is crucial for business resilience. AI literacy is more important than loyalty to a single platform. Switching AI platforms is easier than perceived; it's about mindset. Your expertise is the core of your operations, not the AI tool. Practical steps can simplify the transition between AI platforms. Staying curious and flexible is key to thriving in uncertainty. The future belongs to those who can think critically with AI. Timestamps 00:00 – Introduction to the Current AI Landscape 06:08 – The Impact of Global Events on AI Infrastructure 14:59 – The Importance of AI Literacy 21:01 – Practical Steps for Transitioning Between AI Platforms Notable Quotes "AI literacy beats AI loyalty every single time." "You are the operating system. The AI is just an app." "The future belongs to the people who learned how to think with AI, no matter which tool they're holding." Resources and Links Blog Post: This post includes the exact prompts, step-by-step screenshots, and markdown instructions mentioned in the episode. Jumpconsulting.net/magai: Use this link for 30% off your first three months. Mastermind Intensives   Transcript Hey, so I need to talk to you this episode and it's gonna be a little bit different from what we normally do. And I want you all to really listen. I understand that a lot of you are probably doing laundry, driving around, walking dogs, like getting the kid from school, but like I want you to listen up because I'm gonna throw a lot at you today. It's gonna feel a little bit doom and gloomy, but it's not intended that way. It's actually intended to be very empowering. So stick with me all through this episode and I promise to give you a direction. The world is shifting right now. And if you're a business owner who uses AI, which if you're listening to this show, you probably are, then what is happening is gonna be directly affecting you. And I'm not gonna be dramatic, okay? I'm gonna literally tell you the facts and then I'm gonna distill it, strain it down to exactly how this is gonna help your business, okay? So let's just... paint the picture right now, the state of the world. So let me like that. We'll set the stage here. Okay. And I'm going to also keep it at high level. I'm not going to get into politics. I'm going to give you the facts that matter for your business. And if you're listening to this in the future, I am recording this in March of 2026. I am so interested in what my future self thinks about this episode and how things are going to develop over time because it is the most exciting and wild time to ever have a business.

Text me and tell me what you think of this ep. Studio CEO Are you running a successful interior design studio but feeling exhausted, undercharging, and stuck in technician mode? In this episode, Rhiannon Lee — founder of Oleander & Finch and business coach for interior designers — breaks down the 12 core personal development principles that transform time-poor, overworked designers into confident, strategic studio CEOs.Whether you're hitting consistent $10K months or pushing beyond, these are the mindset and business shifts that separate designers who stay busy from those who build genuinely profitable, calm, and scalable studios.In this episode, you'll learn:Why moving from technician to CEO is the most critical shift in your businessHow to stop reinventing the wheel using AI and automation in your design studioThe difference between turnover and real profit — and why it mattersHow pricing conviction (not confidence) is what unlocks your next revenue levelWhy visibility as a creative director is non-negotiable for studio growthThe danger of survival energy — and how to shift into strategic thinkingHow to go from consuming business content to actually implementing itThis episode is for you if you're an interior designer who:Has been in business 2–5 years and feels ready for the next levelIs juggling too many offers, too many tasks, and too little marginWants to understand where AI fits into a modern interior design businessIs considering business coaching but wants to know what areas to focus on firstMentioned in this episode:Studio CEO — Rhiannon's intimate 12-week group business coaching program for interior designers (next cohort starts 23rd March)AEO & GEO optimisation for interior designer websitesAI tools and custom GPTs built for creative studiosConnect with Rhiannon: Instagram: @oleander_and_finch Website: www.oleanderandfinch.comThanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business. Grab more insights and updates: Follow me on Instagram: https://instagram.com/oleander_and_finchLike Oleander & Finch on Facebook:https://www.facebook.com/oleanderandfinch For more FREE resources, templates, guides and information, visit the Designer Resource Hub on my website ; https://oleanderandfinch.com/ Ready to take your interior design business to the next level? Check out my online course, "The Framework," designed to provide you with everything they don't teach you in design school and to give you high touch mentorship essential to having a successful new business in the industry. Check it out now and start designing YOUR own successTHE FRAMEWORK ( now open) https://www.oleanderandfinch.com/the-framework-for-emerging-designers/ Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. ...

Link Up w/The Morning Sickness Digitally All Over:Instagram: @hms_98_official, @bosskupd, @bretvesely, @dickToledoX/Twitter: @HMSon98, @DickToledo, @bretveselyFacebook: @HMSKUPDYouTube: @hmspodcast9320, @98kupdRequest/Call in/Wakeup Song line:(IN AZ) 585.9800More HMS: holmbergpodcast.com, 98kupd.comEmail: dtoledo@98kupd.com, bvesely@98kupd.com, bbogen@98kupd.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if you could give every student a one-on-one coach without ever filming another video?   I had Jenna Soard back on the mic this week. she's the AI branding guru who went from teaching Canva to running a $5.5M business with zero video modules. We dove deep into the exact tools and strategies she uses to build hyper-custom GPTs that guide your students step-by-step, adapt to their needs, and even coach them through mindset blocks. Today on the podcast, Jenna and I break down how course creators can use AI to speed up their launch, create pro-quality assets, and deliver personalized coaching at scale. Listen in and discover:   Why custom GPTs beat static video modules every time   The secret image + video tools (ChatGPT's SORA, Mid-Journey, RunwayML) for on-brand content in seconds   How to embed GPTs into your course shell and lead magnets (no extra coding needed)  Using AI for sales objections and somatic coaching so students get real-time answers   If you're ready to stop dreading course edits and start riding the AI wave, this episode is for you. Tune in now and see how you can replace bulky videos with smart, scalable GPTs.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Link Up w/The Morning Sickness Digitally All Over:Instagram: @hms_98_official, @bosskupd, @bretvesely, @dickToledoX/Twitter: @HMSon98, @DickToledo, @bretveselyFacebook: @HMSKUPDYouTube: @hmspodcast9320, @98kupdRequest/Call in/Wakeup Song line:(IN AZ) 585.9800More HMS: holmbergpodcast.com, 98kupd.comEmail: dtoledo@98kupd.com, bvesely@98kupd.com, bbogen@98kupd.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Natural Born Coaches, Marc interviews Ian Gatzky, the founder of Implement AI, to discuss how AI helps coaches improve client engagement and completion rates in their programs.   What You'll Hear In This Episode: -       The brutal truth about course completion: Only 4% of people who purchase an online course actually finish it … a staggering problem that affects client results, testimonials, and your business growth. -       What companion GPTs actually are: Custom AI models trained on your coaching content that guide clients through doing the work in your programs … -       Real business impact: How one of Ian's clients condensed her 12-week program down to 8 weeks using companion GPTs, allowing her to run 6 cohorts per year instead of 4 - adding $60K in annual revenue. -       What AI should NOT be doing: Ian draws a clear line - don't give AI decision-making power for things like pricing, discounts, or critical business decisions. That's not what these tools are for. -       The ripple effect of completion: Higher completion rates lead to better testimonials, happier clients, repeat business, referrals, and customers who are more likely to buy your next program. -       Why coaches need this: Every coach Ian's worked with got into coaching to help people - but you can't help people if they don't do the work. Companion GPTs bridge that execution gap! LINKS Register for Ian's live workshop on Wednesday, March 11th at 2 pm EST: http://www.naturalborncoaches.com/dothework   Book a no-obligation 1:1 strategy call with Marc for your coaching business: http://www.chatwithmarcm.com   If you'd like more coaching clients without sending cold messages or spending money on ads, the Natural Born Coach Program is for you. Get the details here! http://www.nbcprogram.com Join The Coaching Jungle Facebook Group! http://www.thecoachingjungle.com   Become a Coaching Jungle VIP member which includes special posting perks in the group to reach almost 30,000 potential clients! http://www.myjunglevip.com   Grow your business with The Coaching Jungle Mastermind! http://www.coachingjunglemastermind.com If you have a product or service that helps coaches, and you'd like to get it in front of 100,000 of them: http://www.jvwithmarc.com  

If you're a travel advisor looking to confidently sell Ireland, Scotland, England, and Wales — or wondering how to finally start using AI in your travel business — this episode is for you. Lindsay sits down with Kate Thomas, founder of North & Leisure (a boutique Ireland & UK DMC) and Travel Pro Theory, to talk about: • What a Destination Management Company (DMC) actually is • How DMCs help travel advisors create customized, high-end itineraries • Budget guidelines for Ireland & UK travel (including high season pricing) • Selling multi-gen, fandom (Outlander, Harry Potter), and first-time international trips • When to use self-drive vs. driver-guide experiences • How to start marketing Ireland & the UK to your ideal clients Kate also shares tactical ways travel advisors can leverage AI tools like ChatGPT to: • Write newsletters and social captions faster • Improve client itineraries with personalized touches • Use Deep Research for destination and marketing insights • Build custom GPTs to streamline repetitive tasks If you want to sell more Europe travel and reclaim hours in your week, press play. Connect with Lindsay: https://www.lindsaydollinger.com https://www.facebook.com/lindsay.dollinger https://www.lindsaydollinger.com/membership Connect with Kate: 10 AI prompts every travel pro should have https://travelprotheory.kit.com/referral-prompts www.travelprotheory.com https://www.instagram.com/travelprotheory/ Join her newsletter here: https://join.travelprotheory.com/ccf0bfff/ If you love the show please subscribe and share it with a friend!

If you're building a business right now, you've probably felt it, marketing is shifting fast.In this episode, serial entrepreneur and author Gary Nealon joins us to break down what AI, GPTs, and changing search behavior really mean for small businesses. We talk about why traditional SEO is no longer enough, how brands can show up inside AI-generated answers, and why platforms like Reddit are becoming a powerful trust layer for buyers.Gary also shares his concept of “downtasking”, a simple but powerful framework for assigning dollar values to your daily tasks so you can stop doing low-value work and focus on what actually scales. From leveraging virtual assistants to building custom GPTs inside your company, this conversation is packed with practical ideas founders can use immediately.We also dive into: • Why so many businesses plateau around $750K–$1M in revenue • The danger of falling in love with your product instead of your customer • Why failing fast beats waiting for perfect • How data can reveal who your real buyer actually isIf you feel stretched thin, stuck in the weeds, or unsure how AI fits into your growth strategy, this episode will challenge your thinking in the best way.Listen in and ask yourself: What should I stop doing this week?

Welcome to this special season of The Publisher Podcast, bringing you the best sessions from the Definitive AI Forum for Media, Information and Events, which we held with Flashes & Flames in London. This week features an interview with Mumsnet CEO Sue Macmillan speaking about how the 25-year old parenting forum is harnessing AI to power stronger pitches, deliver more actionable insights to brand partners and tighten internal management procedures. Sue described how she has made her own custom GPTs, why she feels that for managers to understand AI they have to use it themselves, and how we need to see it more as an electric bike than a self-driving car.  Read the key takeaways from this session, find our weekly newsletter and more on voices.media

En este episodio, exploramos mi experiencia al principio utilizando solo ChatGPT y cómo luego expandí el uso de la inteligencia artificial a otras como Claude y Notebook LM.Cada una tiene sus pros y contras, y te muestro cómo usar estas herramientas con inteligencia artificial para tu negocio, optimizando las operaciones y la productividad.----------------------------------------------Unite a la comunidad gratuita del podcast: ejercicios por episodio, GPTs para pensar con vos y todos mis cursos gratis → http://danipresman.com/comunidadempresarios Seguime en Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/danipresman/

In this forward-looking episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D., sits down with AI practitioner and marketing maestro Chris Strom of Sunrise Association to tackle a question that's buzzing louder than a caffeinated chatbot: what can artificial intelligence actually do for fundraising? Chris doesn't sugarcoat it. Yes, AI can be wrong. Yes, hallucinations happen. But as he explains, the magic isn't in blind trust, it's in smart partnership. Think of AI not as your replacement, but as your overachieving intern who works at lightning speed and still needs supervision. Used wisely, it augments your intelligence, multiplies your output, and frees you to do what fundraisers do best: build real relationships with real people. One of the biggest “aha” moments Chris shares is the power of prompting, because typing a lazy one-liner into ChatGPT and hoping for brilliance is like whispering “abracadabra” and expecting Broadway. His practical CRAFT framework is the game-changer: Context (who you are and what's happening), Role (the perspective the AI should take), Action (what you want it to do), Format (email, report, etc.), and Tone (make it sound like you). With the right ingredients, AI transforms from a novelty into heavy machinery for your marketing and development shop. The difference between “meh” output and mission-moving copy? Specificity and strategy. Chris also shares how AI becomes a nonprofit's “second brain.” By using transcription tools like MacWhisper alongside platforms such as ChatGPT, he captures meetings, webinars, and brainstorming sessions; then instantly generates summaries, next steps, and polished notes. The result? Hours saved. Brainpower preserved. Follow-up executed. He's even built custom GPTs loaded with brand guidelines, mission language, and campaign data so his entire team can generate on-brand, accurate messaging without second-guessing tone or statistics. It's like having a marketing assistant who never sleeps and always remembers the style guide. The episode closes with a practical, and slightly prophetic, note: invest wisely. While free tools can be powerful, paid subscriptions offer critical privacy protections and better performance. For roughly $20 a month, Chris argues, the return on investment is enormous when measured in reclaimed hours and enhanced productivity. His advice? Start small. Pick one task you're doing today, invite AI into the process, and experiment. We're still in the “early innings,” he says, and the fundraisers who learn to swing now will be miles ahead as the technology matures. The future isn't coming, it's here. And for nonprofits willing to engage thoughtfully, AI may just be the most practical superpower in the fundraising toolkit.

If AI still feels like something you dip in and out of for the occasional email subject line, this episode is going to change how you see it entirely. What if instead of a chat box, you had a fully functioning marketing department, one that knows your voice, your clients, your frameworks, and your way of thinking, available to you 24/7? This is the first in a series where I am pulling back the curtain on exactly how I have been using Claude AI to build out the kind of marketing system I have always wanted but never had the time to create. You'll learn: The key elements of Claude AI (from chat to deep research to projects to skills) and what each one actually does How to think about AI as a marketing department rather than just a tool you prompt Where to start if you are overwhelmed, and why one or two small workflows can make a bigger difference than you think This is not about prompts or custom GPTs. It is about building something that runs in the background, does the thinking with you, and stops you from having to repeat yourself every single session. Whether you are a total beginner or already dabbling, this episode lays the foundation for everything that comes next in this series. If you have not yet tried deep research mode, that is your first quick win. Send Claude off for 20 minutes to do a target market sentiment analysis and see what comes back. It is genuinely a gold mine. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

In this powerful conversation, AI strategist and entrepreneur Edwina McKenna breaks down how business owners can stop chasing shiny AI tools and start building real, revenue-generating systems. She shares how mastering prompting, installing AI cash flow frameworks, and leveraging tools the right way can eliminate bottlenecks, increase sales, and even create digital “AI twins” to scale your brand. From replacing tasks with AI agents to building a virtual board of mentors using custom GPTs, this episode is a masterclass in monetizing artificial intelligence. If you're ready to stop consuming AI content and start using it to create leverage, income, and legacy, this one is for you.

Ashley Tison explains how Opportunity Zones became permanent — and how investors can defer, reduce, and potentially eliminate capital gains taxes.In this episode of RealDealChat, Ashley Tison of OZ Pros breaks down Opportunity Zones in plain English — what they are, how they work, and why the recent legislative updates changed the long-term strategy for investors.We cover:How Opportunity Zones were created under the Tax Cuts and Jobs ActThe “defer, reduce, eliminate” frameworkWhat the new rolling 10-year election meansHow investors can potentially write down gains before 2026Why long-term holds now outperform IRR-chasing churnReal examples of community transformation projectsHow much capital gain you actually need to get startedAshley also shares his origin story — from Air Force Academy and big law to niching down exclusively into OZ strategy — and why specialization built authority. We discuss hiring mistakes, scaling lessons, HubSpot AI automation, and how customized GPTs are supporting tax documentation workflows.If you have capital gains now — or expect to in the future — this episode will help you understand whether Opportunity Zones deserve a place in your long-term wealth strategy.

Is the era of the solo agent over? A major shift happening in the real estate industry [real estate agents] is forcing a choice: adapt to the new rules or get swallowed by the corporate machine. In this episode, we dive deep into the massive waves of industry consolidation—including the Compass Real Estate acquisition of Anywhere—and what it actually means for your commission checks in 2026.The truth is that a major shift happening in the real estate industry [real estate agents] isn't just about big companies merging; it's about the commoditization of your communication. To survive, you must move beyond the old ways of lead generation and embrace modern real estate marketing at scale. We break down how top performers are using real estate agent AI tools and how to use AI in real estate to build a "human premium" that algorithms can't touch.What You Will Learn:-  Why the future of real estate agents depends on becoming a local real estate expert instead of a generic lead-chaser.-  The "Brokerage Industrial Revolution" and why only a few of the best real estate brokerages will survive the next 24 months.-  How eXp Realty and the "franchise light" model are shifting the power back to the agent.-  Practical strategies for modern real estate marketing to ensure you stay top-of-mind when everything else becomes spam. - A behind-the-scenes look at real estate agent AI tools like custom GPTs and Eleven Labs to clone your presence and scale trust.If you've been feeling the pressure of a changing market, this is your roadmap. We are witnessing a major shift happening in the real estate industry [real estate agents], and the only way to win is to stop fighting the change and start leading it.

There is no shortcut for AI verification, and that's a good thing.  Paul Roetzer and Cathy McPhillips answer 15 questions business leaders continue asking again and again. They unpack why AI output verification has no shortcut, where agent-building tools like Claude Code and Lovable actually stand, and the uncomfortable math behind which roles get disrupted next. Paul explains why enterprises are moving painfully slow even as the technology races ahead, how early adopters are creating burnout by doing the work of entire teams, and why situational awareness is the AI superpower most leaders are missing. 00:00:00 — Intro 00:07:00 — Question #1: Do you need to prompt AI the same way every time? 00:10:59 — Question #2: What problem do custom GPTs actually solve? 00:14:26 — Question #3: Are SaaS providers becoming model agnostic? 00:17:09 — Question #4: Why AI voice and tone change when models update. 00:20:36 — Question #5: AI output validation: why there's no shortcut for verification. 00:23:17 — Question #6: Tools for building AI agents: where to start. 00:26:11 — Question #7: Will knowledge workers face the same AI disruption as developers? 00:29:53 — Question #8: AI burnout: how leaders can prevent it during the AI transition. 00:36:21 — Question #9: Which roles and skills are most at risk from AI? 00:42:03 — Question #10: Traditional BI platforms vs. AI-first reporting systems. 00:45:22 — Question #11: Build vs. buy: AI decision framework for business leaders. 00:48:52 — Question #12: Competitive advantage for AI-forward agencies. 00:52:43 — Question #13: How to tell when someone just copy-pasted from ChatGPT. 00:54:39 — Question #14: Ads in AI platforms: what business users should know. 00:56:42 — Question #15: The one AI superpower every business leader needs. Show Notes: Access the show notes and show links here This episode is brought to you by Google Cloud:  Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/   Visit our website Receive our weekly newsletter Join our community: Slack Community LinkedIn Twitter Instagram Facebook YouTube Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

So I finally convinced you that you can't ignore AI… and you're ready to implement it in your toy business. Go you. Love that for you.

Building powerful AI workflows and teammates doesn't require a dev team or a PhD in prompt engineering — but it does require knowing where to start and how to connect the pieces.In this hands-on session, we'll show you how to go from a blank screen to a fully functional AI system using real tools, real prompts, and real business use cases. You'll get a demo of how to generate workflow and AI teammate ideas — and learn how to customize them to fit your team's exact needs.We'll also walk through how to create connected GPTs with smart prompt structures, use ⁠ @mentions ⁠ for chaining them, and show real examples.Joining us is Liza Adams, an enterprise strategy leader and former VP of Marketing with deep experience in GTM, AI transformation, and scaling AI initiatives inside global organizations. She'll share how business leaders can adopt these systems, spark innovation across teams, and lead with clarity in an AI-driven future.Resources Mentioned: AI Teammates Reference GuideHuman+AI Workflows Reference GuideThe End of Hand-offs: How AI Teammates Work TogetherInteractive Human+AI Workflow AppCase Study with Cross-functional Workflows & ResultsCase Study of Human+AI Org TransformationTemplate to create AI teammate instructionsAbout Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/ YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/ Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/events If you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

After running the Year of the Bot Bundle with 57 experts who are integrating AI in unique ways, I realized something huge.We're all sitting here asking the same questions: Do I need to sell AI now? How does this fit into my business? Am I behind if I'm not teaching it?And honestly? It's giving me 2020 digital course energy all over again.So I created this episode to give you some actual clarity. I'm breaking down the 5 levels of AI adoption—from using it internally to building it as your core product—so you can figure out where YOU belong on the spectrum (and stop feeling like you have to do all the things).Spoiler: There's no right or wrong way. There's just your way.In this episode, I walk you through:Level 1: AI as an internal tool (think: ChatGPT for emails, research, admin stuff)Level 2: AI-enhanced services (using AI to free up YOUR capacity and add more value)Level 3: AI-enabled programs or products (custom GPTs, bots, tools that support your clients)Level 4: AI tools as a standalone product (like my BrandCalibrator™ or a bot you sell)Level 5: Teaching AI strategy (you're now the AI expert in your niche)I also share real examples from collaborators like Holly Haynes, Kinsey Soderberg, Carly Clark Zimmer, and Monica Froese—so you can see what's actually working right now.If you've been overwhelmed by all the AI noise or wondering if you have to pivot your whole business to stay relevant, this episode will help you breathe, get clear, and move forward with intention.

In this transformative episode of the Authority On Demand Podcast (formerly Authors On Mission), host Danielle Hutchinson sits down with Emanuel Rose—author of The AI Advantage—shares how artificial intelligence is reshaping marketing and business.He explains how AI tools can save 10–20 hours per week, why human oversight is essential to maintain brand voice, and how custom GPTs trained on personal content can streamline marketing while keeping authenticity intact.

En este episodio hablamos sobre cómo tener reuniones efectivas y ágiles con tu equipo, logrando más resultados con menos tiempo.Abordamos la importancia para la productividad y la dirección estratégica, evitando el exceso de reuniones sin propósito para que tu equipo opere eficientemente.----------------------------------------------Unite a la comunidad gratuita del podcast: ejercicios por episodio, GPTs para pensar con vos y todos mis cursos gratis → http://danipresman.com/comunidadempresarios- Sígueme en Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/danipresman/

If you're like most people, you've probably got dozens (maybe hundreds) of chats with generic titles like "marketing ideas" or "content strategy." And when you need to pick up where you left off? Good luck scrolling through that mess.Here's the thing: ChatGPT is incredibly powerful. But, if you're not organizing your conversations intentionally, you're making it way harder on yourself than it needs to be.That's why I basically live inside ChatGPT Projects. In this episode, I'm walking you through exactly what Projects are, how they're different from custom GPTs, and how you can set them up to get way better results from AI.We're also covering some recent changes OpenAI made to memory settings (which I just discovered by accident last week). So grab your notebook for this one!In this episode, you'll learn:What ChatGPT Projects actually are (and why they're different from custom GPTs)The #1 problem most people have with AI—and how projects solve itHow to set up project-specific memory so your contexts stay clean and separatedMy exact workaround for retroactively fixing memory settings in existing projectsWhen to use a project vs. a custom GPT (with real examples from my business)How I use projects for business strategy, speaking prep, and even personal stuff (like my husband's 40th birthday Jeopardy game)Pro tips for managing, naming, and auditing your projects over timeWhy pulling bots into projects is a secret weapon for chaining tasks togetherReal-world examples I share:

Leaders today face a critical AI dilemma: move too quickly and risk producing low-quality "work slop," or move too slowly and sacrifice a crucial competitive edge in innovation. But one global real estate powerhouse, managing 3% of the world's GDP, has successfully navigated this tightrope for nearly three years, offering a proven model for enterprise AI adoption. In this episode, Prologis CHRO Nathaalie Carey reveals how the company solved this dilemma with an "innovation first" strategy, a journey that began by deploying an enterprise version of ChatGPT well ahead of the curve. Prologis achieved this by deliberately empowering its workforce, intentionally prioritizing widespread innovation over premature governance. By providing direct access to tools, supported by strategic training, the company drove 95% adoption rate and sparked over 1,000 crowdsourced custom GPTs. Carey explains how the company built trust by reframing AI as a "bargain" to trade mundane tasks for high-value strategic work. She also details the company's evolution from using AI for basic information gathering to utilizing it for complex decision-making and upcoming "agentic AI" workflows for processes like underwriting and background checks. Carey argues that as AI becomes a "great equalizer" for technical skills, the true competitive advantage lies in balancing technological speed with authentic human connection and the power of human imagination. ---------- Start your day with the world's top leaders by joining thousands of others at Great Leadership on Substack. Just enter your email: ⁠⁠https://greatleadership.substack.com/ Stop patching problems and start designing an intentional workplace. The 8 Laws of Employee Experience gives you the how. Order your copy: 8EXlaws.com

Custom GPTs promise speed and scale—but without intention, they can quietly erase the very voice that makes your work matter.In this episode of Content Amplified, host Ben Ard sits down with Fred Faulkner, SVP of Marketing at McFadden Digital, to unpack how leaders and teams can use custom GPTs as true collaborators—not replacements. Fred shares how he builds AI “bench strength,” trains GPTs to reflect real human thinking, and uses voice-based workflows to turn raw ideas into polished strategy without sacrificing authenticity.This conversation is practical, grounded, and honest about what works, what doesn't, and why human judgment still sits at the center of every effective AI workflow.What you'll learn in this episode:How to define narrow, high-impact use cases for custom GPTsWhy “human in the loop” is a non-negotiable ruleHow to train GPTs using tone, context, and real source materialWhy voice conversations outperform typing for capturing authentic ideasHow teams can adopt AI incrementally without breaking existing workflowsWhere AI accelerates good processes—and where it amplifies bad onesGuest Bio: Fred FaulknerFred Faulkner is the Senior Vice President of Marketing at McFadden Digital, a global commerce system integrator focused on helping B2B manufacturers and distributors prepare for an AI-driven future. With a career rooted at the intersection of marketing and technology, Fred has spent decades building digital experiences—from early web and SEO work to modern AI-enabled workflows.Today, Fred leads a lean marketing team while experimenting deeply with custom GPTs, voice-first ideation, and AI copilots designed to augment—not replace—human thinking. He is especially passionate about maintaining authentic voice, clear strategy, and strong process as organizations adopt AI tools at scale.Connect with Fred:https://www.linkedin.com/in/accordingtofred/https://mcfadyen.com/https://www.accordingtofred.com/Text us what you think about this episode!

In this episode, I take you even further down the rabbit hole of vibe coding and share what I have built in just one week using Replit and AI-assisted development. What started as curiosity quickly turned into a fully functioning software tool I am actively using in my own workflow. I walk through the evolution of my new app, PodBriefer—why I built it, how it works, and the real-world problems it solves for me as a coach working with entrepreneurs who are also content creators. I explain how the app lets me subscribe to podcasts, search the Apple Podcasts directory, store episodes locally for instant access, generate transcripts, download audio files, and analyze content without the friction I used to accept as normal. I also share how I am using custom GPTs to create deep-dive summaries, pull quotes, action items, and insights from transcripts. You will hear how I connected the app to Kindle to automatically turn podcast episodes into EPUBs, complete with cover art, show notes, transcripts, and a table of contents, so I can read, highlight, and extract notes directly into my thinking and journaling workflow. Along the way, I talk candidly about costs, tradeoffs, beta limitations, and what this kind of tool might make possible in the future, both for me and potentially for others. This episode is a behind-the-scenes look at how AI is changing the way I build, think, and work right now. Affiliate Link For Replit: If you are curious about vibe coding and want to explore Replit for yourself, visit podcastanswerman.com/replit to check it out. Next Level Mastermind or One-On-One Coaching If you are interested in the Next Level Mastermind, one-on-one coaching, or want to talk about whether any of this fits into your own creative or business journey, email me at cliff@cliffravenscraft.com.

Libertópolis negocios, jueves 05-02-2026

From Kanazawa, Japan...A tech tip about using tools like firecrawl.dev, Crawl for AI, and wh1sk.com for scraping web data to train custom GPTs and Gems.Some concise advice on how to leverage a specific communication technique to change behavior and improve engagement with judges, employees, and clients.00:00 Location Update01:23 Tech Tip06:40 Concise Advice12:14 Wrapping Up

How to Use AI for B2B Storytelling Without Losing Your Brand So many B2B companies and marketing teams waste budget on generic content that fails to resonate or support core business goals. In an era where AI-generated is everywhere, smaller B2B brands often struggle to maintain a unique identity while competing against larger firms with massive content engines. The key to staying relevant lies in a B2B brand’s ability to be authentic, human-centric, and strategically consistent despite the pressure to automate everything. So how can B2B brands effectively integrate AI into their marketing workflows without losing their unique voice and brand integrity? That's why we're talking to Nick Usborne (Founder, Story Aligned), who shared his expertise on leveraging AI through the lens of strategic storytelling. During our conversation, Nick discussed the critical distinction between simple narrative and a brand’s unique story, highlighting a significant gap where only 7% of top AI prompt libraries actually focus on storytelling. He shared actionable advice on building a “story vault,” training staff to avoid “brand drift,” and enforcing consistent AI usage to maintain the trust of the audience. Nick also underscored the importance of keeping human elements at the forefront of content creation to prevent AI from feeling overly mechanical, and advocated for a balanced approach that ensures scalable growth without sacrificing a brand's authenticity. https://youtu.be/dtgvg2-XXoU Topics discussed in episode: [02:53] The “Why” Behind AI Adoption: Why companies must embrace AI not just for efficiency, but to avoid being left behind by competitors who are already scaling their reach.  [04:10] The “Moat” of Storytelling: Why narrative and voice can be easily copied by AI, but your brand's unique “lived story” is the only defensible moat you have.  [11:27] Pitfalls of Inconsistent AI Use: The dangers of “shadow AI” use by employees (e.g., Using personal accounts vs. company custom GPTs) and how it leads to brand drift.  [16:46] The Human Element vs. AI: Nick explains why AI can describe the beach but can't “feel the sand between its toes,” and why human “messiness” is key to connection.  [24:26] Building a Story Vault: Nick provides a practical framework for formalizing your brand's folklore—from founder stories to customer service wins—so they can be systematically used in AI content.  [28:17] Actionable Steps for Marketers: Three immediate steps to take: build your story vault, interview key stakeholders (founders, early employees), and analyze customer service transcripts for sentiment.  [30:11] The Problem with “Killer Prompt” Libraries: Why copying “top 20 prompt” lists is a strategic mistake that leads to generic, non-differentiated content. Companies and links mentioned: Nick Usborne on LinkedIn  Story Aligned  Transcript Nick Usborne, Christian Klepp Nick Usborne  00:00 AI can do a wonderful job in many ways, but it’s never walked down the beach and felt the sand between its toes. It’s read about it. It’s never eaten ice cream. It’s read about that, but it’s never felt it. So that’s what I mean by lived experience. I think that content and stories that truly resonate with people you use those kind of touch points the the deeply human side of being alive. And like, say, I think AI can get close when you prompt it really well, but also, there’s a messiness that makes us recognize one another, the little mistakes we make. That’s what makes us human. We are messy. AI, it’s not very good at being messy. You can ask it to be messy, and it’ll try to figure that out, but it’s really not the same. And like I say, I think people are very sensitive to this kind of nuance. Christian Klepp  00:51 When brands rely on the same AI tools and prompts, they start to sound like everyone else. That loss of voice can hurt trust and lead to something called Brand drift. So how can B2B Marketing teams scale content with AI while staying true to their story? Welcome to this episode of the B2B Marketers in the Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking to Nick Usborne, who will be answering this question. He’s the Founder of Story Aligned, a training program for Marketing teams that want to scale content using AI while protecting the integrity of their brand story and voice. Tune in to find out more about what this B2B Marketers Mission is. Mr. Nick Usborne, welcome to the show, sir.  Nick Usborne  01:32 Thank you very much. Thank you Christian. Thank you for having me.  Christian Klepp  01:35 Pleasure to have you on the show. Nick, you know we had such a fantastic pre interview call. It was a bit of a you did drop a few hints and clues about what was to come, and I’m really looking forward to this conversation. I’m going to keep the audience in suspense a little while longer as I move us into the first question. So off we go.  Nick Usborne  01:55 Okay. Christian Klepp  01:56 All right, so, Nick, you’re on a mission to equip Marketing teams to scale AI powered content while staying aligned with their organization, story and voice. So for this conversation, let’s focus on the topic of how to use AI for B2B content without losing trust. And it is at the time of the recording, the end of 2025 and of course, we’re going to talk about AI, but we’re going to zoom in on something specific as it pertains to B2B content and a little bit of branding in there as well. But I wanted to kick off this conversation with two questions, and I’m happy to repeat them. So the first question is, why do you believe it’s so important for brands and their Marketing teams to embrace AI so that they can scale? And the second question is, why does this approach require the right prompts and guardrails? I think that’s one thing that you mentioned in our previous conversation, the whole the whole piece about prompts and guardrails. Nick Usborne  02:53 Well, the first question, why do companies need to embrace AI? And the ridiculous answer to that. It’s not a good answer, but it’s true is that because everyone else is, because your competitors are, and they will create content at scale while you are not, and they will achieve reach that you can’t achieve without AI. And in fact, if they do it well, their content, their new content, will be very good, content deeply researched beyond perhaps what you can do. So it’s like everything within AI right now, like, like, Why? Why do all the companies like open AI and Google and Meta, why they all racing? Because if they don’t, someone else will get there first. And it’s, I’m not saying it’s a great reason, but I think it is the fundamental reason for companies to embrace AI, is that you will be left behind if you don’t. This is a transformational moment, and as much as we’d like to have choice, I think in this matter, we don’t have a lot of choice. So that’s my answer to that question. Repeat the second question for me. Christian Klepp  04:00 Absolutely, absolutely so based on, based on that, like, why does this approach require the right prompts and guardrails? Nick Usborne  04:10 As part of my business, I’m constantly researching this, and in particular, I’m researching the prompts people do so when say, could be writers coders, but in our world. Let’s say writers, principally, or marketers, are using AI. They’re using prompts, and they’re generally prompting about two things. One is narrative, like, what should we say? Or, you know, please write us a blog post about x. So that’s the that’s the topic, that’s the narrative. And then they’ll put in something say, oh, please do it in a voice that is authoritative and yet accessible. All right, so now that’s a voice. What they haven’t mentioned is what I think is the foundational layer, which is, which is story. And that’s important, because story is the only thing that is uniquely yours, if you have an narrative, if you, if you have voice, if you talk about something in a particular way, I can copy that with AI. I can copy it at scale. I can, I can look at the transcripts of Christian podcasts, and I can say, oh, I want to do one in exactly. Tell her the same topic. I can, you know, so when you focus on narrative, on what you write about in voice. I can copy it. There’s no moat. The only moat you have is with story, because every company’s story is unique. We can look at origin stories, foundation stories, we can look at customer stories through case studies, things like that. Those are always unique. No one else has Apple’s origin story. No one else has virgin Atlantic’s Founder’s story, etc. But we did some research recently. Actually, we did some research months ago, and I reconfirmed it earlier this week. I ran it. I ran it all again to look at the data. If you look at the top 20 prompt libraries that you know the big, trustworthy companies and organizations that put out prompt libraries for companies. If you look at the top 20 libraries and the 1000s and 1000s of prompts within there, 76% of those prompts are about the narrative. What to say? 17 are about voice. How do you sound? Only 7% relate to story. So this, to my mind, is where we have a problem. We have a disconnect. Everyone is going crazy, prompting for narrative and story, both of which have 0, zero mode, anyone can copy them at scale. And only 7% this very small percentage, are actually focusing on the one thing that is uniquely theirs and cannot be copied or challenged. So that when you say, when you, when you say I’m on a mission, that’s the mission for me to say, Hey guys, wake up. You’re You’re prompting the wrong things in the wrong way. Let’s like, go back and look at story Christian Klepp  07:12 Absolutely, absolutely. It almost sounds like an oxymoron to us to a certain degree, because you’re saying scaling B2B content using AI without losing trust. Because, you know, the narrative that I keep seeing on social media, particularly LinkedIn, is that if people are using AI, there is a bit of a trust factor there. But I think it’s to your point and correct me if I’m wrong, it’s being able to embrace AI and you leveraging it the right way, so it’s not, it’s not, it’s not to replace, it’s not to replace the writers, right, or to replace the Marketers, I hope not. Nick Usborne  07:50 It may replace some. But, yeah, yeah. I mean, I mean, you’re right, and the keyword you mentioned there is trust. I think, I think trust is going to be the most valuable commodity that a company can have in the months and years to come, because people don’t actually don’t if we’re talking about brand. So we’re trying to protect brand with story, right? And brand is something that a lot of companies have spent millions of dollars building and protecting over years or decades and well, one of the things let me come back to trust in a moment. But if I’m looking at brand, and I’m looking at all the stuff goes out there, it either builds brand or it burns brand. And if you burn brand, you lose trust. So if you’re going out with a whole bunch of content that sounds like everyone else is that it’s kind of meh. It’s ordinary. It’s in the middle, which is what AI is really good at. Without the right prompting, it will give you kind of in the middle, mediocre output. So you got to be much better at prompting than just like a, I don’t know, being careless about it, or taking a shortcut, shortcuts, or being lazy about it, because then you get brand drift, and all of a sudden the brand doesn’t sound quite right. And when that happens, you lose trust. And when you lose trust, you lose revenue. I mean, you really do. And people are getting very sensitive to brand of brand trust we saw recently. Was it tracker barrel tried to just change its logo. People freaked out. People freaked out.  Christian Klepp  09:27 It was an awful rebrand, but, yes.  Nick Usborne  09:30 Yeah, but it wasn’t. These weren’t. These weren’t. Saying is, I don’t think the design is up to snuff. It’s like, don’t mess with my tracker barrel. We actually feel very strongly about the brands. Talk to people who are absolute fans of Apple. Doesn’t matter that it costs twice as much, perhaps as not quite as good. It’s Apple. It’s my brand. Don’t mess with my brand. So we’re very sensitive to our loyalty to brands. And in fact, in some sense, it’s brand define us like a football team, a baseball team, in part, we can be defined by the brands that we support, local, Pepsi. You know, it’s like everywhere. So when a company uses AI carelessly at scale and all of a sudden that blog post, it kind of sounds like them, but something’s a tiny bit off. And then that LinkedIn update. Again, yeah, it’s them, but again, it’s, did I say is that the same as they were six months ago? You get the you get these little these little things that sound off, and now you get brand drift. And now you get people feeling uneasy, and the public are sometimes we think we can just make the public believe whatever we want them to believe, or companies to believe whatever we want them to believe, but actually, individuals, in their home lives and in their business lives are very, very sensitive to brand and they’re very, very sensitive to voice and what they hear, and if it’s off, they really don’t like it, and that does translate into loss of trust, and that does directly translate into loss of revenue.  Christian Klepp  11:07 Absolutely. I’m going to move us on to the next set of questions, particularly that one pertaining to key pitfalls that Marketers need to avoid when they’re trying to scale their B2B content using AI without losing trust. So what are some of these key pitfalls they should avoid, and what should they be doing instead? Nick Usborne  11:27 What I’m hearing from inside a number of companies is that there is an inconsistency in how people are using AI and even when systems are in place, that not everyone follows the system. So it’s early days. It is. These are messy times for, you know, working with AI within companies. So I think it’s really important that companies do have some frameworks in place, that people within the organization are using the same tools in the same way, and that they are encouraged to be consistent in what they do. So I’ve heard stories of where companies are set up, you know, they’re using Copilot, or whatever they use, and then some of the manager will walk by someone’s desk, and they’re actually, actually, they’re using Claude on their phone. That person like phone, and it’s like, well, yeah, but no, this is now, you know, you have no control. You also have to get people to do what they ask. I was talking to a Founder the other day. She has a PR (Public Relations) company, plenty of clients, and she’s smart. She’s created custom GPTs for each client. So each custom GPT is trained on with with a kind of database of information on that client and the content, so that you know when you when you ask it to do something else, it’s already has the context and the voice instructions and everything, and you can and it’s great, you get this consistency. But she says, what’s happening is some of her employees come in in the morning, they start work on client X, and they’re using that custom GPT. Then they move on to client Y, but they keep using the original custom GPT and not switching out. So the management has put in the structure in place to be consistent and to output the best, you know, the best content, but the employees are not always playing game, you know, going along with that. So so I do think we’re in a messy period now where companies are not entirely sure how to apply this, how to structure it, what kind of frameworks and guidance to put in place. What guardrails to put in place? Like? Again, I’ve heard horror stories of people grabbing content that should not be shared and putting it into a large language model and then turning that into customer facing or public facing content.  Christian Klepp  13:57 Oh, plagiarism.  Nick Usborne  14:04 So yeah, it is messy. So what I would say is, before you even try to make the best of the use of AI that you do, need to put systems and frameworks in place and educate your staff. So if you want your staff to use AI effectively give them access to training. Don’t just throw them at a tool and say, go for it, because they won’t know what to do with it, or they’ll be able to create stuff, but they won’t be able to create good stuff. So invest in the systems, invest in the frameworks and instructions, and invest in training for the people who are going to be using the tools.  Christian Klepp  14:46 Definitely some relevant points. I wanted to go back to something you said, though, because I think it’s really important. It’s certainly one thing to have the prompts and the guardrails in place and some kind of like, framework and structures. But to your earlier point, how do you enforce that? And I think you gave a really good example about like, if you have a custom GPT, and then they resort to like, using. Um Claude on their personal accounts, and then it’s a little bit like the wild west out there, isn’t it? Nick Usborne  15:06 It is, it is, and it’s and it’s, how do you enforce it? Well, that’s going to be a company by company decision. Like, like the Founder with the PR of the PR company, when she was telling me about how her employees just weren’t doing what they were asked. I was like, part of you is thinking about, why haven’t you kind of cracked down on this? But again, it depends on the company and what options you have when it comes to enforcing stuff like this. But I do think you need to, because then if we circle right back, if you have people who are untrained, and that’s the company’s responsibility to train their employees. If you have people who are untrained and they’re using these tools inconsistently, that is when you far more likely then to see errors for, you know, unforced errors like publishing stuff that you shouldn’t but you’re also going to see more brand drift, because you’re going to get this inconsistency between output and that is a disaster. Like I say, companies have sometimes spent, in a decade, several years in establishing and building a trustworthy brand. And people are very unforgiving. You can, you can lose all that goodwill very, very quickly. So, yeah, training frameworks make sure people are, you know, working within those boundaries, but as a company, it’s your responsibility to help make that happen. Christian Klepp  16:29 Yeah, yeah. Oh, absolutely, absolutely. You kind of brought this up already, but you mentioned that AI can help to scale content, but it can’t replicate your lived story, so please explain what you meant by that, and provide an example. If you can, Nick Usborne  16:46 AI can do a wonderful job in many ways, but you know, it’s never walked down the beach and felt the sand between its toes. It’s read about it. It’s never eaten ice cream. It’s read about that, but it’s never felt it. So that’s what I mean by lived experience. So I think that content and stories that truly resonate with people, you use those kind of touch points, the deeply human side of being alive and like say, I think AI can get close when you prompt it really well, but also there’s a messiness that makes us recognize one another, the little mistakes we make, that’s what makes us human. We are messy, and it’s not very good at being messy. You can ask it to be messy, and it’ll try to figure that out, but it’s really not the same. And like I say, I think people are very sensitive to this kind of nuance and the lived story. It’s the it’s the weird stuff. I think that resonates. So I’ve spent quite a bit of my career doing copywriting for companies, and for a long period, I was doing some freelance, a lot of freelance copywriting. So this is just a little side note, a little side story for you. I used to live on a hobby farm. We had some sheep and pigs and chickens and all that good stuff, the good life. And also had freelance customers. And I went in, and I was and I went, you know, you go out, you feed the animals, you come in, I sit down to work, and my client said, this is just on the phone. This is even before the internet. Client said, Hey, you’re late. I was just out farming the pig and feeding the pigs. And the guy says, what? And this, I hadn’t realized. I never told him that I lived on a farm. He thought somewhere. So anyway, we talked a little bit about the pigs, then we get to work. So the project we’re working on worked out really well, and it won an award. So we fly off to your hometown, Toronto, for the awards ceremony, direct marketing awards ceremony, and he stands up and he says, Thank you very much. Blah, blah, blah. And special thanks to Nick Usborne, the pig farming copywriter. And I’m like, I’m like, in the audience, and I’m thinking, oh, please no. This guy is like, rebranding me constantly in front of all my peers, all my potential clients for next year. Big drama turns out so, so that that’s messy, all right? AI wouldn’t do that, you wouldn’t imagine that it wouldn’t do that. That’s a deeply human moment of my humiliation and him laughing, and everyone slapping me on the back and laughing and asking about my pigs. Turns out, over the next 12 months, I got a few phone calls out of the blue. And I say, Hello, Nick Usborne. I said, Oh, is that Nick Usborne? The cover of James Barber. And I say, why? Yes. And so I actually got work out of that, because it was such a distinct difference from every other copywriter out there. I was the only copywriter who had pigs. So that was just a fun story, but it also speaks to the difference between humans and AI, and it’s a live that’s a lived experience, and it’s a lived anecdote, and I tell the story, and it’s a true story that is really important, I think so, even when we use AI, even when we use it at its best, and it can be really good when you use it well, I think everyone should keep leave space for the human in the loop, as they say, keep that human element in there, big for those stories. So I so I encourage companies to create what I call like a story vault. So there’s the obvious stories, like the Founder story, the origin story, the six original success story, also put in the little quirky stories, like that one I just described, and and make that part of your process. And also go, you know, if you’re creating something with AI and it’s a big project, take the time to go and interview someone, talk to someone, get a human story, put it in just because you’re using AI, doesn’t mean to say that everything you create has to be 100% AI, you can, you can? I do this all the time. I look for it a draft with AI, then I’d go back in and I’ll rewrite the beginning with an anecdote, like the small s story, not a big dramatic story, just a little story. And what it does then is that then connects it with us, because as people, we recognize stories. Story is profound to all of us. I think in every country in the world, parents read their children bedtime stories. It’s something we share in common. It’s how we communicate, and it’s how we recognize our humanity in a sense of like, if you tell me a story, you connect with me, and vice versa. So that’s why I think stories are so important in this world of AI, because if you just go AI, it can get a little cold, and sometimes, as a reader, you don’t quite understand what’s happening and why, but you kind of feel it. There’s an absence. There’s something missing, and that what’s what you feeling is missing is that human touch, that human element, Christian Klepp  21:59 Absolutely, absolutely. I mean, there’s like, there’s like, telltale signs, right? Like em dash being one of them,  Nick Usborne  22:06 em dash Christian Klepp  22:07 Yes, or Yeah. Or it tends to, like, regurgitate the same type of war. It’s like, I find it loves using the word landscape or navigate, you know, things of that nature, right?  Nick Usborne  22:20 Yeah.  Christian Klepp  22:21 Or uses these funny like, you know, the colon or for, for, for titles of episodes, for examples. Nick Usborne  22:30 In titles, even when I give it clear instructions, do not use them. So sometimes, when I create content like that is, I’ll create it in with one model like say, GPT5, and I’ll take it over to flawed, and I’ll say, hey, please edit and clean this up for me, and remove any, you know, repetition or whatever. And sometimes it comes back say, hey, looks pretty clean, pretty good. Other times it’ll change stuff. And then, of course, always I will, you know, I will review. And that’s the other thing that the companies need to think about. Is that, at the moment, content generation at scale within companies, it is a bit like a conveyor belt in a factory of all these boxes flying off the end into the FedEx back of the FedEx van, and without, without any kind of quality control, which, which is actually what you do have with income within you know, if you’re manufacturing, and you do have quality control, and you pick out every 20th item or whatever to make sure that it’s good, a lot of that isn’t happening, that isn’t happening with a lot of people using AI is people don’t even see it. It’s fully automated, like, like a week’s worth of social media is automated, or a month’s work worth, and no one, no human, has read it or reviewed it. It’s just flying out automatically. And that is where at some point you’re inevitably going to have a problem. And it may not be a big problem, it may be lots and lots of small problems, lots of lots of things sounding not quite right, and then all of a sudden, when you’ve got enough little things not sounding right, then you start getting a medium sized problem. Christian Klepp  24:06 Yeah, yeah. No, exactly, exactly. Okay. Now, you talked about it a little bit in the beginning, but talk to us about some of these, these frameworks and these processes that B2B companies can use to help them, you know, organize themselves and reap those benefits of AI without losing trust. Like, what are some of these processes and frameworks? Nick Usborne  24:26 I do some training, and I have done a few rubrics where people can kind of use those to formalize the process. But I think if we talk about story, and I think I already mentioned the idea of each company having a story vault, so be formal and deliberate about it. Everyone can chat about their company’s stories, but if I say to you, hey, is there a folder? Can I can I get a Google folder and find a compilation of all of these stories? And have you graded those stories in terms of how strong and relevant? And they are, and how engaging they might be, or how evocative they might be, and the answer is almost always no, the story is around. But there’s no story vault, and there’s no rubric in place to grade those stories and decide which might be the most appropriate points at which to share those stories. So it’s that, it’s that formalizing the process, and I don’t like being 100% rules based, but I think in the AI world right now, where we are in that kind of messy middle period, I think it’s really important to have some systems in place so that we do have a consistent output, so that when you so that your brand doesn’t suffer from brand drift, and that you don’t make some significant missteps along the way. So somebody within the organization needs to be responsible for this. Maybe it’s the Chief AI Officer, if you have one, or otherwise, somebody in Marketing. So yeah, help people with training, but also help them by giving them some framework, some rubrics and some just a system like, you know, hey, picked up a story from customer service, put it in the story vault, categorize it. Customer service in the story vault says someone else can come back and find it. So it’s not just word of mouth. It’s not accidental. There’s a place where people can go to and then you’re going to do the same with narrative, the things we say. And you have another vault, as it were, and another rubric to to assess voice, how we say it. So it’s just this formalization of the process, and also trying to make sure that people use these systems as you put them in place. So somebody’s got to be walking along behind, behind and sort of, and again, it’s like, I guess, like early days of anything. Not every, not everyone will love the process. Not everyone loves using AI. But it’ll come. It’ll come. People will get in their heart better, not only using AI, but doing it well and following these processes. Christian Klepp  27:02 Okay, fantastic, fantastic. Let me just quickly recap, because I was writing this down. So obviously, having a story vault, grading them if you can, if possible, having systems and frameworks in place, training the team and getting them to familiarize themselves with the systems having a vault for narrative and voice, I think was the other piece. And finally, using, using the systems, once you have them, not letting them collect dust, as it were, right? Nick Usborne  27:32 Like and it is, I get it right now. I get it. It’s hard for a lot of companies, because I think using AI has been very kind of mixed. Some companies have dived straight in. Others are resistant, particularly companies that have compliance issues, financial, medical stuff like that. They’re being very careful, very cautious, and for very good reason. So the rate of adoption is very uneven at the moment, Christian Klepp  28:01 Absolutely, absolutely, all right. Nick you’ve given us plenty here, right? But if we’re going to talk about actionable tips, like something that somebody who’s listening to this conversation that they can take action on right after listening to this interview, what are like some of the top three things you would advise them to do? Nick Usborne  28:17 Well, I guess first is just we’ve talked quite a bit about the story, the story of collecting stories. Just do that because, like I say, I think story is your is your superpower, because it is the only place where you have a moat you don’t in what you say and how you say it. Anyone can copy you, and I can automate copying you through AI as well, but I cannot steal your story, because it’s just not true if, if it’s not my story. So I’d always start there and again, start, start that. Build the vault, select the story and formalize that process. Interview the Founders, if you can, interview early employees, even if they’re retired, interview the first three clients, if you can access them, interview customer service. So often overlooked, customer service in one way or another, so long as that’s not all automated, if there’s still humans in that loop, then have conversations with them. And you can, you can, you can, get transcripts, customer service transcripts, and feed them into AI and say, hey, please analyze and summarize this. What are, what are the most powerful messages we can get from our customer service? Sort of stream of content? Do? Do a sentiment analysis? What are people upset about? What are people happy about? So, yeah, story, I think, is like, I say, it will be your motive, it will be your savior. So first start to formalize that process of getting story and then making sure that it finds a place, somewhere in your automation of, you know, AI generated content, Christian Klepp  29:58 Fantastic, fantastic stuff. Okay, soapbox time. What is the status quo in your area of expertise that you passionately disagree with, and why? Nick Usborne  30:11 I guess again, I’m just going to overlapping. I don’t know what a status quo, but the thing that I passionately disagree with is is every time you see most or a social media title that says top 20 killer, unbeatable prompts.  Christian Klepp  30:31 Oh, yeah. Nick Usborne  30:32 No, no, no, absolutely, just, just no for two reasons. One is that they’re going to be generic. They’re not going to apply to your company in particular, they’ll be generic, and just because they work for someone else does not mean they’re going to work for you. And like I say, we did, I’ve done research on those prompt libraries, and only 7% of them even touch on story. So if I’m writing stories, the most important thing almost all of those prompt libraries are missing out on that. They’re just focusing on narrative and voice and ignoring stories. So not good and and, yeah, so, so that is, I don’t know whether the status quo, but it’s something I keep seeing, and it irritates me when I get it. I understand why they’re doing it, but not helpful for your company. Christian Klepp  31:18 Yeah, you and me both. I mean, those are the those are the pulse they attempt to ignore immediately. I mean, I just skim through it and see the prompts, and I’m like, Nah, but I think it’s human nature too, isn’t it? Like everybody wants to chase the next hack. They want to find that the you know, the shortcut, like the quickest route to get something done. And I get that, but it sometimes does more harm than good. Nick Usborne  31:43 Easy button, but also to be fair and to be a little bit more generous. This is early days, and so people are looking for help. And if it says top 20, this is, oh my goodness, thank you. I’ll take that now. Over time, that’ll change, and people will become a little more sophisticated, I think, but like us, like you. You know, I get it. I understand why those those posts and titles are attractive, and that’s why people create them. But we can do better. We can do better Christian Klepp  32:12 Absolutely, absolutely we can, and we will, hopefully, all right, here comes the bonus question. I’ve been thinking about this one, but Nick Usborne  32:23 I feel strangely nervous. I feel nervous, but it’s a bonus question. Christian Klepp  32:30 Just breathe. Just breathe. I mean, clearly from this conversation, you know, writing is in your blood, right? It’s something that you are passionate about, but it’s also something you’ve done professionally for a long time, I suppose. The bonus question is, if you had an opportunity to meet your favorite writer or author, living or dead, who would it be, and what would you talk about?  Nick Usborne  32:55 One of the people, I really admire, and I’ve already spoken to him, is David Abbott. So David Abbott is a copywriter from from England, and he had an agency called Abbot Mead Vickers, and he was an amazing writer. So I’ve already met him. Who I haven’t met I would like to re write to meet is Susie Henry. She was the copywriter behind a series of advertisements in the UK for an insurance company, and she is just a delightful writer, so I told you, well, no, I hadn’t told you. Maybe I will tell you I’m like, when I started out copywriting, it was at the tail end of the Mad Men period, and creatives were the Kings and Queens, and copywriting was such a craft, it was something to be absolutely proud of, like we’d go through so many drafts, and it was, I was, you know, I was, I was a craftsman, learning from other craftsmen. And David, ever I met, he was in a fantastic writer, just written Susie Henry so good, very, very conversational writer, which was very unusual for that time. So I’d like to meet and talk with her, and I still can’t remember the fiction writer. He’s science fiction writer. I completely lost blank on his name, and I’ve actually met him once briefly, but I’d like to get back to him and chat, but I can’t, because he’s he’s since passed. Christian Klepp  34:19 Oh, I see, I see, I see. All right, well, that’s quite the list of people, but, um, but yeah. No, fantastic. No. Nick, thank you so much for coming on the show and for sharing your experience and expertise with the listeners. And please quick introduction to yourself and how people can get in touch with you. Nick Usborne  34:37 All right. Hi. My name is Nick Usborne, so my business build Story Aligned. So storyaligned.com and what we do there is pretty much, what I’ve talked about today is we train teams within companies to look at story, narrative and voice with a lot of emphasis on story, because that’s where the note is, so if you get a Story Aligned, you’ll find we have a white paper you can download. We have a blog that you can read, the description of the training. So yeah, if this interests you, if you find this an interesting topic, there’s plenty to do when you get there. So Story Aligned, A, L, I, G, N, E, D, yeah. Story Aligned. Christian Klepp  35:21 Fantastic, fantastic. And we’ll be sure to pop that into the show notes so that it’ll be easy for everyone to access. But once again, Nick, thank you.  Nick Usborne  35:28 Sorry, one last thing, if you want to please opening myself up, if you want to just talk to me directly, you can write to me at nick@storyaligned.com. Christian Klepp  35:38 Perfect, perfect. Nick, once again, thanks so much for your time. Take care, stay safe and talk to you soon. Nick Usborne  35:44 Thank you. Thank you for inviting me. It’s been a pleasure. Christian Klepp  35:47 Thank you. Bye for now. You.

Justin Brooke is the Founder of AdSkills and AgentSkills, companies that help marketers and businesses master paid advertising and advanced AI tools for marketing and automation. Seva Ustinov is the Founder and CEO of Plurio by Elly Analytics, a marketing analytics platform that delivers full-funnel insights and AI-powered automation to optimize performance and growth. Paul Powers is the Founder and CEO of Physna, a world-leading 3D AI and geometric search platform that codifies 3D models into detailed data that is understandable by software applications. In this episode… Are you searching for tools and strategies that give you an edge, but find everyone using the same playbook? What if scaling and outsmarting competitors came not from pricey courses but from overlooked books, AI tools, and tactics used by top founders? What unconventional approaches keep today's most innovative entrepreneurs ahead? Justin Brooke, Seva Ustinov, and Paul Powers reveal how they're transforming marketing, operations, and productivity with innovative AI and business strategies. Justin highlights how product-led growth and sales-focused copywriting can boost conversions and uncover customer behavior insights. Seva explains how integrating AI agents with workflow tools like ClickUp can streamline processes, reduce unnecessary tasks, and optimize ad management for software and service companies. Paul emphasizes how leveraging AI for both personal and professional use — like creating personalized GPTs or tracking key metrics — can replace multiple apps and enhance efficiency across teams. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Justin Brooke, Seva Ustinov, and Paul Powers to discuss how AI and innovative strategies are transforming business growth. They cover product-led growth and sales insights, AI-driven workflow optimization, and leveraging AI for personal and professional productivity. They also share tips on using AI tools to streamline operations and gain a competitive edge.

This episode of Holly Randall Unfiltered pulls back the curtain on the real business of sex work. Holly sits down with MelRose Michaels performer, entrepreneur, and founder of SexWorkCEO, SWR Data, and GPTs.ai for a raw, no-filter conversation about what it actually takes to survive and scale in the adult industry. This is an unglamorous, honest look at porn, power, money, and the psychological toll of monetizing your body from someone who's done it, survived it, and built systems to help others do it smarter.Want the unedited, uncensored live tapings + bonus Q&A where fans can ask questions? Join our Patreon. patreon.com/hollyrandallunfiltered This episode is brought to you by Stripchat, the exclusive sponsor of Holly Randall Unfiltered. Stripchat is the world's premier adult livestreaming platform: Follow https://www.instagram.com/scworld.official on IG or subscribe at https://www.youtube.com/stripchatcommunity Follow MelRose: https://www.instagram.com/melrosemichaels Follow Holly: https://www.instagram.com/hollyrandallBecome a supporter of this podcast: https://www.spreaker.com/podcast/holly-randall-unfiltered--6630320/support.

Still winging your spa marketing? Creating promotions five days before they launch? Handling everything yourself because "it's easier than explaining it"? That approach might have gotten you to six figures, but it's the exact reason you're stuck there. In this episode, Daniela breaks down the real cost of winging it in your spa business and reveals exactly what strategic, systems-based businesses do differently. From last-minute marketing that leaves money on the table to systems living exclusively in your head, you'll discover where the gaps are and how to fix them. Whether you're doing $20K or $40K per month, this episode will show you how to work smarter instead of harder and why AI adoption isn't optional anymore. In this episode, we discuss:  The three major places winging it shows up in spa businesses (and what it's costing you) Why the approach that got you to $250K won't get you to $500K or beyond How to use custom GPTs to train your team and document your systems The mindset shift required to move from service provider to Spa CEO A five-step action plan to stop winging it and start building strategically Why AI adoption is critical for staying competitive in 2026 and beyond   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics   About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.

Imagine an eighty-year-old grandmother discussing Russian literature with ChatGPT in her native tongue; it is a powerful reminder that AI is no longer a futuristic concept but a present reality that bridges generations. For CHROs, the challenge is not simply the technology itself, but rather shifting the human behaviour that interacts with these tools. In this episode, Joanne Rodgers, the CHRO of New York Life, shares the strategic roadmap used to scale AI adoption across 24,000 employees and agents by focusing on the mindset, skill set, and tool set. We explored the firm's Ignite AI initiative, which prioritised responsible AI and AI training, remarkably leading to the creation of over 10,000 self-made GPTs. We look into how they integrated mandatory AI goals into performance reviews while maintaining a strict human-in-the-loop governance model to protect the employee experience. Moreover, Joanne highlights the success of their career hub and talent marketplace, explaining how time-bound gigs have boosted internal mobility to 40%. This discussion is your fresh playbook in change management, demonstrating how to foster employee engagement and upskilling in a rapidly evolving landscape without sacrificing the essential human element. ---------- Start your day with the world's top leaders by joining thousands of others at Great Leadership on Substack. Just enter your email: ⁠⁠https://greatleadership.substack.com/ Future-ready organizations are built, not hoped for. My latest book, -The 8 Laws of Employee Experience shows how. Preorder here: 8EXlaws.com

Ever stare at an AI tool and think, cool, but how do I make it write like a real marketer? Jay Schwedelson brings on Michael Stelzner to break down why Claude is the go-to for persuasive copy and how to set it up so it actually learns your style instead of forgetting everything five minutes later. If you have been fighting custom GPT amnesia, this one will feel like a reset.ㅤGet $100 off the already discounted AI Business World ticket here:https://www.socialmediaexaminer.com/dothisAlso check out Michael's AI Explored podcast for weekly, practical AI tactics.ㅤBest Moments:(02:08) Why Claude is the best writer for persuasive marketing copy(04:05) The simplest explanation of Claude Projects and why they beat custom GPTs(05:30) The “artifact” trick that turns messy output into clean, usable docs(06:45) Uploading 1,000 testimonials and letting Claude pull the perfect snippets automatically(11:38) The ninja prompt move: generate 8 options, then force the AI to pick the best(16:57) The quick pitch for AI Business World and the $100 listener discountㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

This is an Audio Edition episode—originally published on YouTube and optimized for audio listening.Sick of spending hours writing resumes and cover letters that go nowhere? In this video, I'll show you how to use AI tools like ChatGPT and custom GPTs to create highly personalized resumes and cover letters in under 2 minutes. This simple workflow will help you land more interviews, save 10+ hours/week on applications, and stand out in any hiring process.