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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training With clients increasingly expecting their agencies to leverage AI, are you waiting for client direction, or leading the way on how to use it? Today's featured guest has a unique vantage point on this shift. He runs a platform that connects clients with credible agencies while helping agencies showcase their expertise, giving him a front-row seat to what clients truly want and what agencies fear about AI. With hundreds of thousands of agencies on his platform, he's seen firsthand that the agencies standing out are the ones leading the AI conversation, not waiting for permission to start it. He'll share why educating your clients on the possibilities of AI is now a competitive advantage and how his company's new verification layer aims to bring trust and clarity to an increasingly crowded agency marketplace. Tim Condon is the Chief Revenue Officer at Clutch, the largest B2B service provider marketplace online, boasting over 300,000 agencies. Tim helps agencies showcase services, collect reviews, and attract qualified buyers. With a front-row seat to the challenges and wins of agencies across industries, Tim sees exactly how the best adapt—and how others risk falling behind. Tim has been on the show before with advice on how agency owners can separate from the pack and position their agencies for success. In this episode, we'll discuss: Is AI coming for your agency? Document your AI processes before it gets expensive. How you should be starting the AI conversation. The power of documented proof. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. Is AI Coming for Your Agency? It Depends The elephant in every agency Slack channel: Will AI replace us? Tim sees a spectrum. Some agencies think they're immune (“We only serve local dentists, so we're safe.”), while others are already using AI to transform delivery, productizing what used to be manual labor into scalable SaaS products for other agencies. Most agencies are stuck in the middle - unsure where to begin and afraid to fall behind. Basically, if your clients are tech-savvy DIYers, yes, you're at risk. But 99% of clients aren't like that. They want the results AI brings, but they don't want to build or manage it themselves. Hence, those who adopt AI to streamline delivery and elevate their positioning—not those who ignore it or just dabble, will win. AI Isn't a Threat. It's Your Edge AI is already making agencies faster, leaner, and more profitable if they leverage it correctly: Custom GPTs for marketing, sales training, and operations Automated research and lead qualification Speeding up delivery while maintaining quality Tim shared an example of a San Francisco agency using LLMs to automate internal processes. It wasn't complicated: structured folders, an AI model to search and output organized results. Simple, but powerful. If your agency isn't at least experimenting with AI to remove repetitive manual work, you're falling behind—not because AI will replace you, but because other agencies will outpace you by using AI to do what you do, faster and cheaper. Document Your AI Processes Now (Before It Gets Expensive) AI pricing today is like Uber in the early days: cheap to get you hooked, but it won't last. AI's current affordability is saving agencies the equivalent of multiple salaries annually. Eventually, these tools will increase in price to reflect their true value. What can you do about this? Jason recommends documenting your workflows and data used to train custom GPTs or AI agents now. If pricing spikes or a model goes down, you can pivot to another provider without losing your institutional knowledge. Why Agencies Must Shift from Order-Takers to Advisors Most agencies fail not because they lack skills, but because they act like order-takers. As a clients, it's frustrating for Jason when agencies ask, “What do you want us to do?” instead of showing him what's possible. Remember that as agencies, your purpose is to solve problems for your clients. Clients (dentists, local businesses, even large brands) don't know what's possible with AI. They think it's just a fancy chatbot. If you step up to educate and advise clients on what's possible with AI, you become indispensable. Look to build systems that: Research prospects automatically before calls Automate competitor and market analysis Help clients leverage AI in their workflows Agencies that step into this advisor role, showing clients what's possible and taking accountability for delivering results, become irreplaceable. You're not just executing tasks; you're creating outcomes they can't create alone, and that's where real value lies. Don't Be Another “Nomad Agency.” Be the Real Deal Too many people who failed at running agencies pivot into teaching how to run an agency while living the “digital nomad” lifestyle, without having actually built sustainable businesses. This creates noise and mistrust in the marketplace, making it harder for real agencies to stand out. Most of the time, agency owners are accidental entrepreneurs—people who mastered a skill and were asked to help, not those who started for the lifestyle. If you're listening to this, you're likely the latter. To stand out, you need to showcase not just what you can do but what you've actually done. Your wins, client results, and case studies speak louder than lifestyle photos on Instagram. The Power of Specific, Documented Proof If you want to stand out from the fly-by-night agencies, talk specifics. Others mostly speak in generalities. Instead, credible agencies share specifics. If you can clearly articulate, “Here's the exact problem we solved for a client just like you,” then you instantly separate yourself from the pack. Tools like Clutch help because they use AI to pull themes from your reviews to match buyer intent, but your agency still needs to collect, showcase, and share detailed case studies and client stories. Documentation matters. If you're working with SMBs or mid-market clients, they want to see clear, verified results before investing. When you can present proof, it's hard for low-quality competitors to compete, no matter how flashy their pitch decks look. Start gathering your “receipts” now to future-proof your positioning. Verification Adds Trust in a Crowded Marketplace Tim's company Clutch now offers Clutch Verified as an additional trust layer. They don't just take your word for it; they check your business registration, credit history, and operating longevity to separate real agencies from “gaming-the-system” players. It's a powerful way to signal to potential clients, “We're credible, stable, and vetted.” For clients, it's a good indicator of who you'll be working with and for agencies it becomes a sales asset. When potential clients research you on Clutch, verified agencies are prioritized, giving you an edge over competitors. It's a practical, low-cost step to build trust and signal legitimacy, especially if you're competing for premium clients. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
Bret Taylor's legendary career includes being CTO of Meta, co-CEO of Salesforce, chairman of the board at OpenAI (yes, during that drama), co-creating both Google Maps and the Like button, and founding three companies. Today he's the founder and CEO of Sierra, an AI agent company transforming customer service. He's one of the few people I've met who's been wildly successful at every level—from engineer to C-suite executive to founder—and across almost every discipline, including PM, engineer, CTO, COO, CPO, CEO, and board member.In this conversation, you'll learn:1. The brutal product review that nearly ended his Google career—and how that failure led to creating Google Maps2. The question Sheryl Sandberg taught him to ask every morning (“What's the most impactful thing I can do today?”) that transformed how he approached every role3. The three AI market segments that matter4. Why AI agents will replace SaaS products5. His framework for knowing whose advice to actually listen to—and how that came in handy during the OpenAI board drama6. The counterintuitive go-to-market strategy most AI startups get wrong7. Sierra's outcome-based pricing model that's transforming how enterprise software is sold (and why every SaaS company should adopt it)8. What he's teaching his kids about AI that every parent should know—Brought to you by:CodeRabbit—Cut code review time and bugs in half. Instantly: https://coderabbit.link/lennyBasecamp—The famously straightforward project management system from 37signals: https://www.basecamp.com/lennyVanta—Automate compliance. Simplify security: https://vanta.com/lenny—Where to find Bret Taylor:• X: https://x.com/btaylor• LinkedIn: https://www.linkedin.com/in/brettaylor/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Bret Taylor(04:10) Bret's early career and first major mistake(08:24) The birth of Google Maps(11:57) Lessons from FriendFeed and the importance of honest feedback(31:30) The future of coding and AI's role(45:26) Preparing the next generation for an AI-driven world(48:46) AI in education(52:05) Business strategies in the AI market(01:04:38) Outcome-based pricing in AI(01:09:15) Productivity gains and AI(01:17:35) Go-to-market strategies for AI products(01:21:49) Lightning round and final thoughts—Referenced:• Marissa Mayer on LinkedIn: https://www.linkedin.com/in/marissamayer/• “Lazy Sunday”—SNL: https://www.youtube.com/watch?v=sRhTeaa_B98• Quip: https://quip.com/• Sierra: https://sierra.ai/• FriendFeed: https://en.wikipedia.org/wiki/FriendFeed• Sheryl Sandberg on LinkedIn: https://www.linkedin.com/in/sheryl-sandberg-5126652/• Jim Norris on LinkedIn: https://www.linkedin.com/in/halfspin/• Paul Buchheit on X: https://x.com/paultoo• Sanjeev Singh on LinkedIn: https://www.linkedin.com/in/sanjeev-singh-20a1b72/• Barack Obama: https://www.obamalibrary.gov/obamas/president-barack-obama• Oprah Winfrey: https://en.wikipedia.org/wiki/Oprah_Winfrey• Ashton Kutcher: https://en.wikipedia.org/wiki/Ashton_Kutcher• PayPal Mafia: https://en.wikipedia.org/wiki/PayPal_Mafia• Sam Altman on X: https://x.com/sama• Warren Buffett on X: https://x.com/warrenbuffett• Unix: https://en.wikipedia.org/wiki/Unix• Fortran: https://en.wikipedia.org/wiki/Fortran• C: https://en.wikipedia.org/wiki/C_(programming_language)• Python: https://www.python.org/• Perl: https://www.perl.org/• Rust: https://www.rust-lang.org/• Eleven Labs: https://elevenlabs.io/• The exact AI playbook (using MCPs, custom GPTs, Granola) that saved ElevenLabs $100k+ and helps them ship daily | Luke Harries (Head of Growth): https://www.lennysnewsletter.com/p/the-ai-marketing-stack• Confluent: https://www.confluent.io/• Databricks: https://www.databricks.com/• Snowflake: https://www.snowflake.com• Harvey: https://www.harvey.ai/• Behind the founder: Marc Benioff: https://www.lennysnewsletter.com/p/behind-the-founder-marc-benioff• Larry Summers's website: https://larrysummers.com/• AutoCAD: https://www.autodesk.com/products/autocad/overview• Revit: https://www.autodesk.com/products/revit/• The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher): https://www.amazon.com/Monetizing-Innovation-Companies-Design-Product/dp/1119240867• Pricing your AI product: Lessons from 400+ companies and 50 unicorns | Madhavan Ramanujam: https://lenny.substack.com/p/pricing-and-scaling-your-ai-product-madhavan-ramanujam• Cursor: https://cursor.com/• CodeX: https://openai.com/codex/• Claude Code: https://www.anthropic.com/claude-code• The rise of Cursor: The $300M ARR AI tool that engineers can't stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell• DirecTV: https://www.directv.com/• SiriusXM: https://www.siriusxm.com/• Wayfair: https://www.wayfair.com/• Akai: https://www.akaipro.com/• Chubbies Shorts: https://www.chubbiesshorts.com/• Weight Watchers: https://www.weightwatchers.com/• CLEAR: https://www.clearme.com/• Stripe: https://stripe.com/• Building product at Stripe: craft, metrics, and customer obsession | Jeff Weinstein (Product lead): https://www.lennysnewsletter.com/p/building-product-at-stripe-jeff-weinstein• Twilio: https://www.twilio.com/• ServiceNow: https://www.servicenow.com/• Adobe: https://www.adobe.com/• Jobs to be done: https://jobs-to-be-done.com/jobs-to-be-done-a-framework-for-customer-needs-c883cbf61c90• The ultimate guide to JTBD | Bob Moesta (co-creator of the framework): https://www.lennysnewsletter.com/p/the-ultimate-guide-to-jtbd-bob-moesta• Inception: https://www.imdb.com/title/tt1375666/• Alan Kay's quote: https://www.brainyquote.com/quotes/alan_kay_100831• Jobs at Sierra: https://sierra.ai/careers—Recommended books:• Monetizing Innovation: How Smart Companies Design the Product Around the Price: https://www.amazon.com/Monetizing-Innovation-Companies-Design-Product/dp/1119240867• Competing Against Luck: The Story of Innovation and Customer Choice: https://www.amazon.com/Competing-Against-Luck-Innovation-Customer/dp/0062435612• Endurance: Shackleton's Incredible Voyage: https://www.amazon.com/Endurance-Shackletons-Incredible-Alfred-Lansing/dp/0465062881—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com
Ep. 140: AI in Home Inspections, Part 2 Guest: Chris Skinner, Silk Inspections (Fayetteville, NC) Let's get nerdy! In Part 2, Chris Skinner shares how he's gone beyond the basics to train custom GPTs, communicate faster with agents, and use AI to unlock serious focus in the field. We dig into: How to use AI when you're not the owner The real potential of custom GPTs Communication hacks for agents + clients Where AI shines—and where to stay skeptical Whether you're AI-curious or already using ChatGPT daily, this episode gives you real-life inspector insights you can use now.
In this episode of the FutureCraft GTM Podcast, hosts Ken Roden and Erin Mills reunite with returning favorite Liza Adams to discuss the current state of AI adoption in marketing teams. Liza shares insights on why organizations are still struggling with the same human change management challenges from a year ago, despite significant advances in AI technology. The conversation covers practical frameworks for AI implementation, the power of digital twins, and Liza's approach to building hybrid human-AI marketing teams. The episode features Liza's live demonstration in our new Gladiator segment, where she transforms a dense marketing report into an interactive Jeopardy game using Claude Artifacts. Unpacking AI's Human Challenge Liza returns with a reality check: while AI tools have dramatically improved, the fundamental challenge remains human adoption and change management. She reveals how one marketing team successfully built a 45-person organization with 25 humans and 20 AI teammates, starting with simple custom GPTs and evolving into sophisticated cross-functional workflows. The Digital Twin Strategy: Liza demonstrates how creating AI versions of yourself and key executives can improve preparation, challenge thinking, and overcome unconscious bias while providing a safe learning environment for teams. The 80% Rule for Practical Implementation: Why "good enough" AI outputs that achieve 80-85% accuracy can transform productivity when combined with human oversight, as demonstrated by real-world examples like translation and localization workflows. Prompt Strategy Over Prompt Engineering: Liza explains why following prompt frameworks isn't enough—you need strategic thinking about what questions to ask and how to challenge AI outputs for better results. 00:00 Introduction and Balance Quote 00:22 Welcome Back to FutureCraft 01:28 Introducing Liza Adams 03:58 The Unchanged AI Adoption Challenge 06:30 Building Teams of 45 (25 Humans, 20 AI) 09:06 Digital Twin Framework and Implementation 17:34 The 80% Rule and Real ROI Examples 25:31 Prompt Strategy vs Prompt Engineering 26:02 Measuring AI Impact and ROI 28:21 Handling Hallucinations and Quality Control 32:50 Gladiator Segment: Live Jeopardy Game Creation 40:00 The Future of Marketing Jobs 47:49 Why Balance Beats EQ as the Critical Skill 51:09 Rapid Fire Questions and Wrap-Up Edited Transcript: Introduction: The Balance Between AI and Human Skills As AI democratizes IQ, EQ becomes increasingly important. Critical thinking and empathy are important, but I believe as marketers, balance is actually more important. Host Updates: Leveraging AI Workflows Ken Roden shares his approach to building better AI prompts by having full conversations with ChatGPT, exporting them to Word documents, then using that content to create more comprehensive prompts. This method resulted in more thorough market analysis with fewer edits required. Erin Mills discusses implementing agentic workflows using n8n to connect different APIs and build systems where AI tools communicate with each other. The key insight: break workflows down into steps rather than having one agent handle multiple complex tasks. Guest Introduction: Liza Adams on AI Adoption Challenges Liza Adams, the AI MarketBlazer, returns to discuss the current state of AI adoption in marketing teams. Despite significant technological advances, organizations still struggle with the same human change management challenges from a year ago. The Core Problem: Change Management Over Technology The main issue isn't about AI tools or innovation - teams can't simply be given ChatGPT, Claude, Gemini, and Perplexity and be expected to maximize their potential. Marketing teams are being handed tools while leaders expect employees to figure out implementation themselves. People need to see themselves in AI use cases that apply to their specific jobs. Joint learning sessions where teams share what works and what doesn't are essential. The focus has over-pivoted to "what's the right tool" when it should be on helping people understand, leverage, and make real impact with AI. The AI Adoption Plateau Many organizations face an AI adoption plateau where early adopters have already implemented AI, but a large group struggles with implementation. Companies attempting to "go fully agentic" or completely redo workflows in AI are taking on too much at once. Success Story: The 45-Person Hybrid Team Liza shares a case study of a marketing team with 45 members: 25 humans and 20 AI teammates that humans built, trained, and now manage. They started with simple custom GPTs, beginning with digital twins. Digital Twin Strategy for AI Implementation Digital twins are custom GPTs trained on frameworks, thinking patterns, publicly available content, and personality assessments like Myers-Briggs. These aren't designed to mimic humans but to learn about them and find blind spots, challenge thinking patterns, and overcome unconscious bias. For executive preparation, team members use digital twins of leadership to anticipate questions, identify gaps in presentations, and prepare responses before important meetings. The progression: Simple digital twins → Function-specific GPTs (pitch deck builders, content ideators, campaign analyzers) → Chained workflows across multiple departments (marketing, sales, customer success). Prompt Strategy vs. Prompt Engineering Following prompt frameworks (GRACE: Goals, Role, Action, Context, Examples) isn't enough if the underlying thinking is basic. AI magnifies existing thinking quality - good or bad. Example: Instead of asking "How do I reduce churn?" ask "Can you challenge my assumption that this is a churn problem? Could this data indicate an upsell opportunity instead?" This transforms churn problems into potential revenue opportunities through different strategic thinking. The 80% Rule for Practical AI Implementation AI outputs achieving 80-85% accuracy can transform productivity when combined with human oversight. Example: A team reduced translation and localization costs from tens of thousands of dollars monthly to $20/month using custom GPTs for eight languages, with human review for the final 15-20%. Measuring AI ROI: Three Strategic Approaches Align with Strategic Initiatives: Connect AI projects to existing company strategic initiatives that already have budgets, resources, and executive attention. Focus on Biggest Pain Points: Target areas where teams will invest resources to solve problems - excessive agency costs, overworked teams, or poor quality processes. Leverage Trailblazers: Identify curious team members already building AI solutions and scale their successful implementations. Handling AI Hallucinations and Quality Control AI models hallucinate 30-80% of the time when used as question-and-answer machines for factual queries. Hallucinations are less common with strategic questions, scenario analysis, and brainstorming. Prevention strategies: Limit conversation length and dataset size to avoid context window limitations Use multiple AI models to cross-check outputs Implement confidence checking: Ask AI to rate confidence levels (low/medium/high), explain assumptions, and identify what additional information would increase confidence Live Demo: Claude Artifacts for Interactive Content Liza demonstrates transforming the 2025 State of Marketing AI report into an interactive Jeopardy game using Claude Artifacts. The process involves uploading a PDF, providing specific prompts for game creation, and generating functional code without technical skills. This "vibe coding" approach allows users to describe desired outcomes and have AI build interactive tools, calculators, dashboards, and training materials. Future of Marketing Jobs and Skills Emerging roles: AI guides, workflow orchestrators, human-AI team managers Disappearing roles: Language editors, basic researchers, repetitive design tasks Transforming roles: Most existing positions adapting to include AI collaboration Critical skill for the future: Balance Innovation with ethics Automation with human touch Personalization with transparency Balance may be more important than emotional intelligence as AI democratizes cognitive capabilities. Key Takeaways The Gladiator segment demonstrates how dense research reports can become engaging, interactive content without engineering resources. Making AI implementation fun helps teams stay balanced and avoid overwhelm. Success comes from starting with tiny AI wins rather than comprehensive strategies, focusing on human change management over tool selection, and building systems that augment rather than replace human creativity. This version removes the conversational back-and-forth while preserving all the searchable content people would look for when researching AI implementation, digital twins, prompt strategy, change management, and practical AI use cases. Stay tuned for more insightful episodes from the FutureCraft podcast, where we continue to explore the evolving intersection of AI and GTM. Take advantage of the full episode for in-depth discussions and much more. ----more---- To listen to the full episode and stay updated on future episodes, visit the FutureCraft GTM website. Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past.
If you're using ChatGPT or other AI tools but still feel like you're barely scratching the surface, this episode is for you. Morgan DeBaun shares fast, tactical advice to help solopreneurs, small business owners, and creatives actually start using AI smarter—not harder. From audio prompting to smarter context organization, Morgan breaks down simple but powerful strategies to save time, improve your workflow, and stop overthinking how to “use AI the right way.” She also explains why letting AI write your prompts, organizing information into projects, and using tools like Gemini and Otter for meetings can dramatically level up how you work. Whether you're trying to move faster as a one-person team or scale with a lean crew, this episode will help you unlock new possibilities with AI—without needing to be a tech expert. Listen now to make smarter, faster, more confident moves with AI. Timestamps: 00:00 – Intro: Why You're Probably Using AI Wrong 00:46 – Tip 1: Use Audio Prompts Instead of Typing 01:40 – Tip 2: Let ChatGPT Write Your Prompts for You 03:04 – Tip 3: Understand and Apply Context Engineering 04:08 – The Rise of AI Browsers & Why It Matters (Perplexity, Gemini) 06:17 – Tip 4: Organize Info into Projects (vs. GPTs) 08:25 – Tip 5: Automate Meeting Notes with AI Tools 10:49 – Extra Tip: Tell AI to Be an Expert (Not Just Agreeable) 12:13 – Join the WorkSmart Community + Upcoming AI Edge Summit
About The Episode AI is here to stay, and many nonprofits are already embracing it. In this episode, we break down how you can set up your own custom GPT to save time, boost donor engagement, and make your team's life a whole lot easier. Whether you're writing thank-you emails, managing volunteers, or brainstorming fundraising ideas, your nonprofit can benefit from an AI assistant that actually knows your mission. Nonprofit AI Use: The Highlights Get Clear on Your Goals Before you dive into setup, know what you're solving for. Want to write better donor emails? Streamline volunteer comms? Automate FAQs? Clarity upfront makes everything smoother. Feed It the Right Info Your GPT learns from what you give it. Upload samples you love; anything that reflects your tone and programs. This is how it learns to sound like you. Start with Prompt Templates Give your GPT some direction! Write examples like: “Draft a warm thank-you to a new monthly donor that mentions their impact on our youth programs.” These templates are the building blocks. Test Early, Adjust Often Don't expect perfection right away. Run some test prompts, tweak wording, and refine your data. It's a loop: test, tweak, repeat. Plan for Team Use Set boundaries. Train your team on what AI can (and can't) do.
„Der erste Schritt: raus aus dem Tagesgeschäft, damit du mehr Zeit hast für kreative Projekte.“ Mein heutiger Gast ist Marike Frick, Journalistin und Gründerin von "Was Journalisten wollen". Gemeinsam erkunden wir, wie KI-Tools das Texten, die Produktentwicklung und sogar komplette Arbeitsprozesse in Online-Businesses transformieren werden. Wir teilen unsere Erfahrungen, zeigen dir praxisnahe Use Cases aus Kundenbetreuung, Content-Erstellung und Backoffice und sprechen offen über Chancen, Risiken und Learnings aus der Arbeit mit KI.
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Ever wish you could duplicate your brain and hand off those repetitive content and marketing tasks to someone (or something!) that thinks just like you? That's exactly what today's guest, Tina Tower of Her Empire Builder, is doing — with Custom GPTs. In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with Tina as she pulls back the curtain on how she's built dozens of Custom GPTs to streamline her business, speed up content creation, reduce overwhelm, and unlock more freedom and joy in her day. You'll hear real-world examples, surprising tips, and some eye-opening use cases you've probably never thought of. Whether you're Custom GPT curious or already using ChatGPT in your business, this episode will get you thinking differently about what's possible when you train AI to really know you. Listen to This Episode to Hear More About: What a Custom GPT actually is — and how it's different from the ChatGPT you're used to The first GPT Tina ever created and why it's still relevant today How Tina batch-created 60 video scripts in 90 minutes using one GPT (and why it worked so well) The system she uses to keep her GPTs organised and integrated into daily team workflows Why Tina gets her Custom GPTs to talk to each other (e.g. “Wendy the Webinar Creator” chats with “Frank the Facebook Ad Strategist”) The emotional journey of letting AI co-write your launch emails — and why your best work is already in there What Tina does when her GPT outputs something that doesn't feel like her — and how she fine-tunes it The key mindset shift you need to build a “Custom GPT habit” instead of starting from scratch every time The exact structure of Tina's Sales Page Supercharger GPT — and why it's already helping course creators optimise and convert better How to get your team onboard (and past their fears that AI will replace them) The dark side of GPTs nobody's talking about — from rabbit holes to confirmation bias — and how Tina's managing both And so much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now Join the HerBusiness Network Find out what this is Australia's leading network for women business owners. Join Now Episode 264: The Content CEO Episode 265: Are You Attracting the Right Leads? Episode 266: How to Say the Thing You've Been Afraid to Say Her Empire Builder Custom GPT Sales Page Supercharger Free Download Open AI instructions for creating a Custom GPT Bistalk Marketing Agency
AI business growth is changing everything for solo entrepreneurs like us! In this video, I share exactly how I use AI and automation to save time, stay human, and build a thriving video brand. I'll walk you through GEO (generative engine optimization), custom GPTs, and the tools I use daily—like MindPal and Buffer. If you want to grow your business with AI without losing your personal touch, let's dive in! Use YouTubify Your Business GPT: https://videobrand.link/gpt !Use my Channel Analyzer in the VBA App: https://videobrand.link/analyzer ! ✨ Cringe or Binge: How does your channel rank? Download the VBA app to analyze your channel in 1 simple step. It's free! https://videobrand.link/app
Are you struggling to price your Amazon products right, or tired of following strategies that don't work?In this episode of the Garlic Marketing Show, Chad Rubin, a 4x founder and CEO of Profasee, reveals the truth about Amazon pricing, debunks the ROAS myth, and explains why most sellers leave money on the table.Profasee's AI-powered platform helps brands predict the perfect price for every product, at exactly the right time. Chad shares how to use chaos, AI, and smarter decision-making to drive real profit and why POAS (not ROAS) is the metric sellers should focus on.What You'll Learn:The truth about Amazon pricing — and the biggest mistake sellers makeWhy “just raise your price” is dangerous adviceHow Profasee's AI repricer works (explained simply)How Chad uses AI in his closet, garage, and daily workflowBuilding custom GPTs to stay lean and efficientFacebook ads vs. LinkedIn content: what works nowGaming the algorithm & LinkedIn's AI content problemConnect with Chad Rubin:Website - https://profasee.com/LinkedIn - https://www.linkedin.com/in/itschadrubin/Email Address (Firm) - chat@profasee.comResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.
Danny Silverman is the Founder and Digital Strategy and Growth Consultant at Silverstream Strategic Consulting. As a digital commerce executive, he has over two decades of experience in eCommerce, marketing, and general management consulting. Throughout his career, Danny has scaled a digital commerce agency 10x in three years, led marketing efforts for a global SaaS platform, and navigated Amazon's landscape since 2006. In this episode… Professionals often feel overwhelmed by the pace of innovation, especially when it comes to AI. While many know AI can save time and boost productivity, most still struggle with using it effectively in their daily business or personal workflows. How can you leverage AI tools to enhance creativity, decision-making, and strategic decisions? Digital strategist and eCommerce consultant Danny Silverman uses AI to challenge ideas, simulate expert feedback, and train personalized GPTs. He recommends organizing work by using separate chats, uploading materials to provide context, and clearly defining prompts. Danny also warns against AI hallucination and encourages users to always validate outputs, maintaining that AI should be a collaborator, not a crutch. Join Aaron Conant in this episode of The Digital Deep Dive as he welcomes Danny Silverman, Founder and Digital Strategy and Growth Consultant at Silverstream Strategic Consulting, back to discuss how professionals can maximize AI's potential. Danny explains how to structure prompt interactions, how to build personal assistants, and the future of agentic AI.
Welcome to Health-e Law, Sheppard Mullin's podcast exploring the fascinating health tech topics and trends of the day. In this episode, Sara Shanti welcomes Bill Kish and Dr. Brad Pruitt of Kenosha AI to explore how artificial intelligence can enhance efficiency and compliance in healthcare research. What is Kenosha AI, and what is its potential role in transforming healthcare and research operations? Who are the end users of Kenosha AI's products, and how are these products positioned to deliver immediate, tangible impacts for their missions? Looking ahead, how might this momentum build, and what direction could clinical research take with the advancements enabled by AI? What are the risks and concerns associated with hallucinations, synthetic data, and the trustworthiness of AI deliverables? Where can healthcare stakeholders feel comfortable jumping in on AI, and where does it make sense to wait for further development? What tasks should clinicians and researchers prioritize when exploring the potential applications of AI? About Bill Kish Bill Kish is the CEO and Co-Founder of Kenosha AI, bringing over 30 years of dynamic experience as a technologist, entrepreneur, and leader across five successful startups. His expertise has led burgeoning companies to flourish into multi-billion-dollar enterprises, solidifying his position as an industry innovator. A graduate with honors in Computer Engineering from Carnegie Mellon University, Bill's career has been defined by groundbreaking advancements in AI and machine learning applications. He co-founded Ruckus Wireless, serving as CTO and Board Director, where his contributions shaped the company into a $400M/year business and a leader in the wireless technology industry, culminating in a $1.5 billion acquisition by Brocade. At Cogniac Corporation, Bill enabled industries to leverage AI-powered visual inspection, serving as the CEO and CTO to drive operational innovation. He also founded Jiggy AI, a boutique AI consulting firm specializing in large language model applications. Additionally, as the organizer of the Silicon Valley Machine Learning Meetup, Bill has fostered a thriving global community of over 10,000 members passionate about machine learning. About Dr. Brad Pruitt Dr. Brad Pruitt is the President and Co-Founder of Kenosha AI. With over 25 years of experience in clinical research and healthcare, including 13 years in the Contract Research Organization (CRO) industry, he specializes in revolutionizing clinical trials through advanced AI-powered tools like copilots and GPTs. Dr. Pruitt is a seasoned executive and entrepreneur with a proven track record of leading ventures to success. He has held executive roles at top-tier CROs, served as the Founding CEO of an acquired startup, and contributed to three successful acquisitions in the past eight years. His prior leadership roles include Chief Medical Officer at Alethium Health Systems, where he developed go-to-market strategies for clinical trial innovation, and Senior Vice President of Medical Affairs at Safe Health, where he drove business expansion into connected diagnostics. In addition to his role with Kenosha AI, Dr. Pruitt is a Principal at Prucor and serves as a mentor and advisor for healthcare and clinical trial technology companies participating in the EvoNexus incubator program. Dr. Pruitt earned his MD from Michigan State University College of Human Medicine and his MBA from UC San Diego's Rady School of Management. His academic foundation, combined with his professional achievements, positions him as a visionary leader at the intersection of technology, healthcare, and clinical research. About Sara Shanti A partner in the Corporate Practice Group in Sheppard Mullin's Chicago office and co-lead of its Digital Health Team, Sara Shanti's practice sits at the forefront of healthcare technology by providing practical counsel on novel innovation and complex data privacy matters. Using her medical research background and HHS experience, Sara advises providers, payors, start-ups, technology companies, and their investors and stakeholders on digital healthcare and regulatory compliance matters, including artificial intelligence (AI), augmented and virtual reality (AR/VR), gamification, implantable and wearable devices, and telehealth. At the cutting edge of advising on "data as an asset" programming, Sara's practice supports investment in innovation and access to care initiatives, including mergers and acquisitions involving crucial, high-stakes and sensitive data, medical and wellness devices, and web-based applications and care. Contact Information Bill Kish Dr. Brad Pruitt Sara Shanti Additional Resources Kenosha AI - Kenosha AI is currently offering a free trial of its RegChatTM, which is an AI-powered Clinical Regulatory Guidance Assistant that provides a simple chat interface for answering questions about global regulatory guidance using AI and official regulatory guidance documents with referenced summarizations and multi-agency comparisons. Find it at RegChat.com. Thank you for listening! Don't forget to SUBSCRIBE to the show to receive new episodes delivered straight to your podcast player every month. If you enjoyed this episode, please help us get the word out about this podcast. Rate and Review this show on Apple Podcasts, Amazon Music, or Spotify. It helps other listeners find this show. This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matter, be sure to consult with an attorney regarding your specific needs.
Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about Join Jordan West live for an in-depth exploration of the cutting-edge AI innovations reshaping e-commerce in 2025!
The line between AI hype and reality is blurring for Amazon sellers. What's actually working right now, and what still falls short of the promises?We're witnessing dramatic improvements in AI image generation tools over the past 6-12 months. ChatGPT and Gemini can now create compelling product images for certain categories and make sophisticated edits that previously required professional Photoshop skills. Need to change a background, adjust lighting, or swap in different models using your product? AI handles these tasks remarkably well, creating natural shadows and maintaining proper perspective automatically.The most striking revelation? Amazon products with obviously AI-generated images are selling in massive volumes with excellent reviews. While photorealistic perfection might be ideal, consumers are demonstrating that "good enough" AI imagery doesn't hinder purchasing decisions for many product categories.Where AI delivers immediate ROI is rapid A/B testing. You can now create multiple image variations in minutes rather than hours, testing which demographics, backgrounds, or visual elements drive the highest click-through and conversion rates. For brands willing to experiment, these incremental improvements compound into significant sales growth.Custom GPTs represent another breakthrough, with Amazon sellers building specialized AI assistants for listing optimization, keyword research, and content generation. These tools require minimal technical expertise yet dramatically streamline workflows that previously consumed hours of time.Not everything lives up to the hype yet. Fully automated Amazon advertising remains problematic – while AI excels at bid optimization, it often goes "nuts" with keyword harvesting without human oversight. The technology is advancing rapidly, though, with today's "impossible" demonstrations likely becoming standard practice within 3-6 months.Ready to leverage AI for your Amazon business? Start with image testing, explore custom GPTs, and remember that for any business challenge you face, someone has probably already built an AI solution that can help. The future of Amazon selling is arriving faster than most realize – are you prepared?
In today's episode, I'm diving into how to get recommended by ChatGPT – a topic I stumbled upon recently but quickly saw its potential for business growth. I discuss how AI is no longer on the horizon; it's already here, and it's crucial for competitive advantage. I explain how being active on ChatGPT offers visibility through reputation signals and strong profiles and emphasize the importance of creating your own custom GPT. By doing so, you take control of your brand's narrative, ensuring that the AI recommends you as a trusted authority. My practical tips include enhancing your online presence and using custom GPTs effectively, so you're not waiting for opportunities but actively creating them. Get ready to embrace AI as not just a tool, but an extension of your business identity.
Crochet, Cats & Custom GPTs: How Brianna Shade Uses AI to Scale a Handmade BusinessIn this colourful episode of Unjaded's Conscious Creation in the Age of AI summer series, Vickie Dickson chats with Brianna Shade, the creative mind behind Kitty Minis, a wildly unique brand built around geeky, handmade crochet cats and pop culture icons.Brianna shares how she turned a playful personal project into a thriving online membership, teaching fellow cat-loving crafters how to reclaim creativity, spark joy, and build community, all through the lens of crochet!But don't let the cuteness fool you: Brianna is also a former software engineer and automation strategist who now uses AI and Zapier to run her business like a boss. From custom GPTs and AI “board meetings” to automated analytics and launch planning, she breaks down exactly how she's integrating tech in a deeply human, creatively aligned way.What We Cover:How Brianna went from global traveler to crochet catpreneurThe power of building a business around fun, play, and nostalgiaWhy and how she treats AI as both assistant and business coachHow she uses ChatGPT + Zapier to track IG performance, Google Analytics, onboarding flows & moreHer non-negotiable boundary with AI and creative integrityWhy human connection can't be automated, nor should it beA refreshing take on choosing one AI platform and building with it (instead of chasing trends)It's also fun to notice how Brianna totally reveals her MG self as she talks about finding ways to be more efficient and wanting everything to go faster! You can see it in her varied career path too. “AI can't replace the human soul — but it can absolutely help you reclaim your time so you can do more of what lights you up.” – Brianna ShadeConnect with Brianna:Website: kittyminis.comInstagram: @kittenkazoedleJoin the Series:Love this convo? There's more where that came from. Catch the rest of the Conscious Creation in the Age of AI series on Unjaded and share your biggest insight with @vickie.dickson on Instagram! I love hearing from you!
Actualizamos todos los trucos que realmente SÍ usamos con ChatGPT: desde personalizarlo como asistente de marca hasta automatizar tu negocio sin usar una sola línea de código. Te explicamos qué es vibe marketing, por qué ChatGPT es adictivo, y cómo hacerlo sonar menos robot y más tú. Al final te damos el prompt que usamos para que deje de ser un adulador. Spoiler: es más poderoso de lo que crees.Prompt del Oráculo:Prompt del Oráculo:Quiero que hagas una lectura de mi mano lo más científica posible. Para eso, analiza en detalle esta foto que te voy a dar: observa la forma de la palma, la proporción con los dedos, la textura de la piel, las uñas, las articulaciones, la longitud relativa de los dedos, la flexibilidad aparente, y cualquier otro detalle físico que puedas observar con precisión.Después, quiero que combines ese análisis con lo que ya sabes de mí: mi estilo de vida, mi historia, mi forma de trabajar, mis hábitos y mis decisiones recientes. Cruza los datos y genera una lectura que no sea adivinatoria, pero sí interpretativa. Como lo haría un experto que mezcla observación morfológica con análisis psicológico, sociológico y biográfico.No me endulces. No quiero halagos ni complacencia. Quiero un retrato honesto, curioso y revelador. Termina con una pregunta que me ayude a reflexionar más profundamente sobre lo que estás viendo.Prompt para hacer ChatGPT más crítico: No seas complaciente conmigo, no quiero que valides todo lo que digo. Necesito que sea critico cuando sea necesario. Se asertivo y no me des la razón si no la tengo.⏰ Minutos (0:55) ¿ChatGPT para todo?(2:30) Estadísticas de Google vs GPT(4:32) Usar GPT como oráculo(7:11) Personaliza tu GPT(10:29) Compartir Referencias(12:26) Proyectos en ChatGPT(13:40) Evita las respuestas prefabricadas(14:30) ¿Los jóvenes son más ágiles con IA?(15:38) Lienzo de ChatGPT(17:19) Prompt para que GPT no sea complaciente(18:30) Asistente GPT en voz(19:44) GPT como terapeuta(21:14) Usar GPT paso a paso(22:19) Para qué usar los tasks de GPT(24:04) Usos prácticos de Sora(25:28) Deep Research antes de cualquier cosa(26:34) Vibe marketing: el reemplazo de las agencias(27:40) GPTs como producto(28:27) Vibe coding: una app para todo
Thomas Forstner, VP of People and Talent at Juro, joined us on The Modern People Leader. We talked about building an AI-native company, why HR should own workflows not just the workforce, and how people teams must evolve from playbook followers to visionary architects of the modern org.---- Sponsor Links:
Think AI is just another trend? Think again. It's not just changing the way we work—it's reshaping how we communicate, create, and connect. In this episode, I sit down with Jonathan Mast of White Beard Strategies to explore how AI is transforming business and marketing right now. From his early experiments with ChatGPT to building custom GPTs that handle social media and support—Jonathan doesn't just talk tech. He uses it, daily. We dig into what's working (and what's not) across platforms like YouTube, Facebook, and Google—and how new tools like Comet AI and Genspark are quietly shifting the landscape. This isn't about hype. It's about leverage. You'll hear how Jonathan stays human in a world of automation, how he protects his brand voice, and why authenticity matters more than ever in the age of deepfakes and algorithmic content. If you're curious about where AI is headed—and how to actually use it without losing yourself—this conversation is for you.
Michael McCready builds systems that attract cases. His firm is a high-efficiency legal operation trusted by top advertisers and referral partners across the country. With over 30 years in PI law and a remote B2B setup from Puerto Rico, he's engineered a firm that elite advertisers trust with their biggest cases. In this episode, Michael shares how he scaled to 100+ staff, automated 200+ client touchpoints, and uses AI to write better closings in his own voice. You'll learn: Why client service—not ad spend—is Michael's growth engine How SmartAdvocate and custom GPTs drive consistency across six offices What B2B lawyering looks like in an age of consolidation How to maintain trust and transparency with high-volume referral partners PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok
If you're overwhelmed by the thought of using AI in your business, you're not alone. Anyone who's been browsing the internet recently, has definitely encountered AI-driven content... and there are a lot of different tools available. It might feel impossible to figure out what's right for your business. Today's guest is here to clear up the confusion. On this episode of the New Generation Entrepreneur podcast, Jenna Soard joins me to dive deep into how AI can be used effectively in course creation, business, and branding. We explore practical tips on getting started, embedding GPTs in your courses, and utilizing AI for sales and marketing. Listen in and discover Jenna's insights custom GPTs, the revolutionary impact of AI tools like ChatGPT and Midjourney, and how to implement these technologies for faster, more personalized results. If you're ready to leverage AI to enhance your business, this one is for you. See everything Jenna has to offer - https://secretaisociety.com/ And check out her Instagram - https://www.instagram.com/jennasoard/ Get your FREE Thought Reversal with ChatGPT Training here - https://brandonlucero.com/trai Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com
Drew Hart, your go-to guy for all things Amazon. Drew kicked off his entrepreneurial journey in 2018, launching two private label brands and now providing Full End to End Account Managment Services Agency that handles over 40 brands, Vinculum (VIN-CUE-LUM), which offers a full range of Amazon services, making him a one-stop-shop for Amazon success.Highlight Bullets> Here's a glimpse of what you would learn…. Implementation of AI tools and bots in e-commerce.Use of large language models like ChatGPT for operational efficiency.Challenges faced by e-commerce businesses, particularly Amazon sellers.Strategies for reducing overhead and improving productivity through AI.Development of custom GPTs tailored to specific team roles.Importance of prompt engineering and clear communication with AI.Collaborative approaches to integrating AI into business workflows.Practical applications of AI in marketing, customer service, and logistics.Encouragement for businesses to innovate and experiment with AI tools.Future trends and advancements in AI technology for e-commerce.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley welcomes back Amazon and e-commerce expert Drew Hart. They explore the transformative potential of AI tools and bots, particularly large language models like ChatGPT, in enhancing operational efficiency and reducing overhead for e-commerce businesses. Drew shares practical strategies for utilizing AI, including creating custom GPTs tailored to specific team roles. The discussion emphasizes the importance of adapting to a rapidly changing landscape marked by rising costs and fees, and how leveraging AI can help businesses remain competitive. Key insights include first principles thinking, chain of thought methods, and practical applications for AI in strategic planning and problem-solving.Here are the 3 action items that Josh identified from this episode:Leverage AI for Strategic Decision-MakingUse ChatGPT and custom AI bots to analyze data, generate insights, and streamline decision-making processes.Implement the "chain of thought" method to refine AI responses and enhance problem-solving within your team.Develop strategy bots that use the Socratic method to guide discussions and improve business strategies.Integrate Automation Tools to Improve EfficiencyExplore AI-powered automation platforms like Make and Integromat to optimize workflows and reduce manual tasks.Use AI tools like Gamma App for document and presentation automation to save time and boost productivity.Invest in custom GPTs tailored to team roles, ensuring they align with your business's long-term efficiency goals.Encourage Continuous Learning and InnovationStay updated on advancements in AI and e-commerce by engaging in hands-on exercises with AI tools.Share AI insights with leadership teams to identify challenges and opportunities for automation.Foster a culture of innovation by learning from client feedback, testing new AI strategies, and continuously iterating on business processes.Resources mentioned in this episode:Here are the mentions with timestamps arranged by topic:Ecomm BreakthroughJosh Hadley on LinkedIneComm Breakthrough YouTubeeComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazonChatGPTVinculumClickUpYouTubeCustom GPTIntegrate.aiTask AidA-10.aiGamma.appMake (formerly Integromat)ZapierBuy Back Your Time by Dan Martell100 Million Offers by Alex Hormozi100 Million Leads" by Alex HormoziPrompt Engineering / DevelopmentSteve Jobs Principle (10-80-10)Special Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wick...
Want Matt's AI Tools Playbook? Get it here: https://clickhubspot.com/dsb Episode 67: What does the future of hiring and creative work look like in an age where A.I. can replace entire departments? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) sit down with Tom Bilyeu (https://x.com/TomBilyeu), co-founder of Quest Nutrition, host of Impact Theory, and founder of Impact Theory Studios, to dig deep into how he's revolutionized his business with A.I.—and why he may never need to hire the same way again. This episode explores how Tom Bilyeu structures and deploys a five-member A.I. “department” to automate everything from marketing to content creation, and how this approach is reducing headcount without sacrificing creativity. Tom discusses the granular details of training custom GPTs to capture his voice, fact-checking with Grok, A.I.'s impact on indie game development, and what society might look like as technology accelerates. Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd — Show Notes: (00:00) Customizing AI for Specific Tasks (04:48) AI Revolutionizing Content Creation (08:08) Tech Glitch Trauma (11:25) Grok's Detailed Writing Advantage (15:04) AI in Game Development Reception (16:40) Tech Embrace vs. Religious Rejection (21:33) Future of AI in Gaming (22:32) AI Storytelling in Virtual Worlds (25:52) AI: The New Global Hegemon (31:35) Mouse Utopia Experiment Collapse (32:13) Hardship is Essential for Growth (37:51) Virtual Worlds vs Space Exploration (38:54) Tech Integration: Matrix and Beyond (42:10) Year-Round AI Integration (46:41) From Prototype to Product — Mentions: Tom Bilyeu: https://www.youtube.com/c/TomBilyeu Impact Theory: https://podcasts.apple.com/us/podcast/tom-bilyeus-impact-theory/id1191775648 Grok: https://x.ai/ Lovable: https://lovable.dev/ Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw — Check Out Matt's Stuff: • Future Tools - https://futuretools.beehiiv.com/ • Blog - https://www.mattwolfe.com/ • YouTube- https://www.youtube.com/@mreflow — Check Out Nathan's Stuff: Newsletter: https://news.lore.com/ Blog - https://lore.com/ The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano
Ever feel like you're doing five jobs for one commission check?You're prospecting, pre-approving, structuring loans, answering emails at 10pm, and somehow still trying to grow your business… and you're wondering why it feels impossible to scale. That's the exact struggle that Andrei Paduraru and his team at JVM Lending set out to solve — and solved brilliantly.In this episode of The 360 Experience, Tim Braheem gets into it all with Andrei, a 31-year-old senior leader at JVM Lending who helped engineer one of the most innovative business models in the mortgage industry today. No loan officers. Fully systemized. 450+ warm leads per month. And scalable at profit margins that most LOs dream about.
Struggling to stand out in today's market?AI is transforming how top Realtors generate leads, follow up, and close deals faster than ever. In this game-changing episode, Mike Mills and Ginger Bell reveal the real estate AI strategies that smart professionals are using to work less, earn more, and stay competitive in 2025 and beyond.
In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with copywriting and AI expert Kerry Harrison to explore one of the most exciting—and often misunderstood—areas of artificial intelligence: AI-powered copywriting. Together, they dive into how Anthropic's Claude AI compares to tools like ChatGPT and Gemini, and why Claude is quickly becoming a favourite for writers who care about tone, style, and ethical AI. Kerry, a seasoned copywriter and trainer, shares her hands-on experiences using Claude to create high-quality marketing content. She explains how Claude's intuitive interface, stylistic flexibility, and alignment with ethical AI principles make it a uniquely powerful tool for communicators, marketers, and brands. But this isn't just a tool review. It's a masterclass in how to approach AI copywriting strategically. Daniel and Kerry explore a human-first methodology called the AI Sandwich, a practical framework for combining human creativity with AI efficiency. They tackle big questions about authenticity, originality, and prompt engineering, and show how to avoid the cookie-cutter feel that plagues so much AI-generated content. Highlights include: Why Claude's tone of voice and writing capabilities often outperform other models for consumer copy How to train Claude on your own style and get responses that reflect your brand's voice How to use Claude's Projects feature to build custom tools like tone checkers, newsletter editors, and interactive customer personas A breakdown of the AI Sandwich Methodology (Human → AI → Human) for crafting content that feels human, not robotic Techniques for fact-checking, editing, and sense-checking AI outputs to avoid hallucinations and blandness How Kerry uses Claude for marketing strategy, persona creation, positioning, and ideation Tips for integrating Claude with Gmail and calendar tools to improve time management and workflow efficiency This episode is packed with actionable ideas, whether you're a content creator, strategist, marketer, or business owner. You'll learn how to write better prompts, extract more value from AI tools, and remain fiercely authentic and creative in an age of digital automation. Key Takeaways: Train AI on your tone of voice to stand out from generic outputs Use Claude's extended thinking and reasoning models for strategic ideation Human guidance (before and after AI) is critical to compelling content Projects in Claude can act like custom GPTs tailored to your exact needs Staying human, thoughtful, and ethical is still your biggest advantage
If you're curious about how AI is truly shaping B2B sales, whether it can—or should replace human interaction, then this is an episode you won't want to miss. From her extensive experience in the tech and sales world, Jess takes us through the realities of AI in corporate sales—what works, what doesn't and provides you with a clear perspective on how artificial intelligence, when misused, can hinder your efforts to sell to corporate clients and undermine your overall corporate sales process. What's Inside This Episode: Why AI is unlikely to replace human salespeople due to the inherent human desire to buy from people. An over-reliance on AI can lessen critical thinking and problem-solving skills which are essential for effective B2B sales. Practical risks of using AI can lead to lower performance levels in outreach, sales calls, and proposals due to generic or inaccurate AI advice Using AI for proactive outreach can lead to breaches of terms of service and lower conversion rates in your corporate sales process, affecting client proposals and sales proposals. The big question to ask yourself is, "Will AI replace salespeople?" And Jess's answer is a resounding "No!" Why? Because people buy from people, and until AI can truly replicate unique personalities, we're safe! However, there is potentially a massive danger with open-source AI according to a Microsoft report that found consistent use of generative AI can negatively impact critical thinking, problem-solving, and even self-confidence – all vital sales skills! Basically, relying on AI too much is diminishing our ability to think critically, objection-handle, and negotiate. Another huge red flag is confidentiality. Top salespeople aren't plugging their entire sales strategies, negotiation tactics, or objection-handling techniques into open-source AI because it would be "career suicide." Companies, especially in the tech sector, are banning employees from using open-source AI on company devices and Wi-Fi to protect proprietary information, this means the "best and brightest" sales insights aren't what you're getting from AI; you're getting information from "whoever else has plugged it in," and that information isn't filtered for quality or accuracy. So beware, AI can even give you wrong information.… repeatedly! The Bottom Line AI-generated content is becoming increasingly recognisable, making it harder to distinguish real, personalised interactions from automated ones, leading to lower conversion rates from calls to sales, proposals to closed deals, and outreach messages to booked calls. Jess's advice? Ultimately, unless you have a lot of expertise in both AI and B2B sales strategy, she strongly advises against relying on AI for your proactive sales process or to formulate your core B2B sales strategy and to be very cautious regarding custom GPTs, given concerns about them "going rogue" and the potential for intellectual property vulnerability. So, use AI wisely, lean on proven strategies, and stay tuned for new ways to generate quality leads, like the brand new Expert Services Directory. Want to level up your sales game? Listen now! Key Resources Mentioned in this Episode: If you've enjoyed understanding how improper use of AI is hurting your B2B sales process MASSIVELY why not check out other episodes that can help? Make content creation simple and successful when selling to corporate companies - https://podcasts.apple.com/gb/podcast/make-content-creation-simple-and-successful-when/id1469526548?i=1000467412701 Is corporate jargon your biggest problem when selling to corporates - https://podcasts.apple.com/gb/podcast/is-corporate-jargon-your-biggest-problem-when-selling/id1469526548?i=1000493327069 Join the waitlist here - https://smartleaderssell.mvsite.app/coming-soon Converting Corporates is the B2B sales event of the year for service based entrepreneurs, use the following link to join the waitlist for 2026! https://smartleaderssell.vipmembervault.com/cc2026waitlist Join our weekly newsletter if you want to stay in touch with the latest B2B sales tips and techniques. https://sellingtocorporate.com/newsletter/ Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio. Disclaimer: Some of these links are for products and services offered by the podcast creator.
Become a beta tester for our new Unapologetically Outspoken GPT! Use the link here or head over to our website: https://www.thelawofattractiontribe.com/a/2148108179/MpCJCAPZIn this explosive first episode of our new series on AI deception, we're diving into a jaw-dropping story: how our very own GPT lied—repeatedly—about who the President of the United States is.From calling Trump the "former president" to insisting Kamala Harris is still VP and Janet Yellen is still Treasury Secretary, we had to push back multiple times before it finally gave us the truth. And what it revealed afterward about outdated data, manipulated responses, and OpenAI's internal shifts is even more unsettling.We cover:
Ever roll your eyes when someone tells you AI will "revolutionize your business"? Yeah, our guest Brooke Richie-Babbage felt the same way. She was firmly in the "I don't need some tool to write weird poems" camp until one conversation completely shifted her perspective.Now? Brooke has built an AI-powered business advisory system that's replaced expensive professional services, streamlined her financial reporting, and gives her marketing insights that used to take days to compile. And she's doing it all without becoming a tech guru or spending hours crafting perfect prompts.In this candid conversation, Brooke pulls back the curtain on exactly how she went from AI skeptic to power user, sharing her specific systems for training custom GPTs that actually know her business, understand her clients, and deliver actionable insights she can trust.Whether you're curious about AI but haven't found your use case yet (hi, Jess!) or you're ready to move beyond basic content creation, this episode breaks down practical applications that can actually transform how you run your consulting practice.Highlights:Stop starting from scratch every time. Brooke's custom "Business Advisor" GPT is trained on 15+ business frameworks, her specific goals, and detailed customer insights—so it gives advice that's actually relevant to her business model.Turn raw data into actionable insights. Those monthly P&L reports and Google Analytics downloads you avoid? Brooke uploads them to AI and gets comprehensive business analysis in 15 minutes instead of spending three days doing it herself.Your clients need this too. The same AI systems Brooke uses for her own business are helping the nonprofit leaders she works with get strategic insights without hiring expensive consultants or drowning in spreadsheets.Training matters more than prompts. Forget perfect prompt architecture—the real game-changer is giving AI the right knowledge base to draw from, whether that's business frameworks, customer feedback, or your own proven methods.Resources Mentioned:Connect with Brooke LinkedIn: https://www.linkedin.com/in/brookerichiebabbageBrooke's website: https://brookerichiebabbage.com/Find Us Online: https://www.confessionswithjessandcindy.comConnect with Cindy:Cindy Wagman Coaching: cindywagman.comFractional Fundraising Network: fractionalfundraising.co/LinkedIn: ca.linkedin.com/in/cindywagmanConnect with Jess:Out In the Boons: outintheboons.meLinkedIn: linkedin.com/in/jesscampbelloutntiheboons/
Welcome to another episode of Manufacturing Hub! In this week's episode, we dive deep into the evolving world of robotics with returning guest Sean Dotson, now CEO of Elite Robotics. From building large-scale material handling systems to exploring the future of AI-driven robot programming, Sean shares a candid view of what it really takes to modernize factory operations.We explore:What “material handling” really means in practiceThe real-world complexity of end-of-arm tooling and vision systemsWhy standardization is critical for both integrators and manufacturersWhat robotics programming and automation roles will look like in the next five yearsThe practical limits of robots-as-a-service and humanoid hypeUsing generative AI and GPTs to assist in controls programmingCareer advice for engineers breaking into robotics and automationPlus, Sean shares some incredible stories from the field, including building a machine for radioactive seed sorting and handling rocket-propelled grenade components safely with robots.
Think you know ChatGPT's custom GPTs?
Simplify 7 Business Tasks with One ChatGPT Prompt StrategyI spent years testing AI tools, and only one consistently made my business simpler, faster, and more effective: ChatGPT!In this episode of the Amplify Your Authority podcast, I break down how ChatGPT now handles 80% of what I used to juggle manually.If you're a solo business owner tired of tech overwhelm and ready for streamlined systems that actually work, this episode is your shortcut.I'll also walk you through a prompt-writing method that has helped me consistently achieve better results.Plus, you'll receive free access to my AI prompt method, so you can start achieving better AI results right away. What You'll Discover in This Episode:The one AI tool that now does 80% of the heavy lifting in my businessSeven ways solo business owners can use ChatGPT, from website content to imagesHow to use role-based prompts for better outputsWhy “context” is the missing piece in most AI-generated contentA free downloadable PDF with a proven framework for better prompts FREE DOWNLOAD: ChatGPT Results in 10 Minutes or Less! Stop wrestling with one-size-fits-all prompts that waste time and start using AI as a pro marketer. Whether you're writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve.I've used this method to build over 20 custom GPTs that simplify my daily tasks, leaving me more time for human-to-human connections.CLICK HERE to Download Your FREE Template!Listen to the "Amplify Your Authority" Podcast! Click Here! Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts. Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review! How did you discover this podcast? What's your biggest takeaway from this episode? How has this podcast helped your current journey? Thanks so much for taking a few minutes to craft a review!
The Motherhood Anthology Podcast: Photography Education for a Business You Love
Overwhelmed by marketing your business? Returning guest and TMA mentor Annemie Tonken is back on the podcast today, offering a refreshingly grounded, human-first approach. Originally a live session inside the membership, Annemie shares a powerful framework, the Marketing Windmill, to help creatives finally get consistent, strategic, and aligned in their marketing efforts without burning out. If you've ever felt like you're shouting into the void on social media, or you're drowning in content creation without a clear plan, this one's for you. ✨ Themes Explored ➡️ Why most creatives struggle with consistency and variety in marketing—and how to fix it ➡️ The “Marketing Windmill” framework: social media, email, content, and buzzworthy campaigns ➡️ How AI (including custom GPTs) can support—not replace—your creative process ➡️ Personal branding as a trust-builder: why people connect more with your Costco stories than your portfolio ➡️ Email marketing strategies that actually work, from welcome sequences to lead magnets to consistent sending ➡️ Reclaiming your time by building marketing systems that run even when you're busy being human (or a mom of six) & so much more! Connect with Annemie: Annemie's Website - https://www.thiscantbethathard.com/ Enroll in TMA: Enrollment link - https://themotherhoodanthology.com/photography-mentoring/ Connect with TMA: Website | Membership | Courses: www.themotherhoodanthology.com Free Community: https://www.facebook.com/groups/themotherhoodanthology Our Instagram: instagram.com/themotherhoodanthology Connect with Kim: Site: https://kimbox.com IG https://www.instagram.com/kimbox
Get 90 days of Fellow's AI meeting assistant at fellow.app/cooWhy Linda still codes on weekends — and what it teaches her about the future of AI (6:00)How AI is changing what Webflow builds — and how fast they build it (3:30–13:00)What happens when websites are no longer built just for humans (14:00)The rise of AEO (Answer Engine Optimization) and what it means for ops (17:00–21:00)Favorite LLMs and workflows — from Claude Sonnet to custom GPTs (23:00–26:00)How Linda builds a culture of innovation — and why bad ideas are worth celebrating (29:00)Leading through operational ambiguity and defining what to say “no” to (49:00)How product thinking helps Linda prioritize and run the business (54:00)Creating an actual in-office “innovation lab” — and what worked (1:04:00)Wild story: how her team navigated the SVB collapse weekend (1:08:00)
What does it look like when a general counsel doesn't just adopt AI—but rewires her entire legal function around it? In this episode, Mary O'Carroll sits down with Shannon Thyme Klinger, Chief Legal Officer at Moderna and President of Moderna Charitable Foundation. Named by the Financial Times as one of the most innovative GCs of the past two decades, Shannon is reshaping what it means to lead a legal team—and a profession—through profound change. In this episode: “AI won't replace lawyers, but…” Shannon lays out her bold vision: why lawyers who don't harness AI may get left behind—and how her team at Moderna is using GPTs, reasoning models, and agents to transform everything from contracts to compliance. From Skepticism to Buy-In: How Shannon got a room full of reluctant legal leaders to see AI's potential—by showing, not telling. The Self-Service Revolution: Why Moderna's business teams now use AI-powered contract tools to answer 90% of their questions—freeing legal to focus on higher-value work. Fearless Experimentation: The mindset shift that changed everything: fail fast, learn faster. Beyond Legal: Why Shannon sees legal ops as a strategic engine, not a back-office function—and how her team is training other departments to work smarter with AI. The Big Picture: Shannon's take on the future of legal—what's at risk, what needs to change, and why it's time for GCs and law firms to rewrite the playbook. If you've ever wondered what real legal transformation looks like—led from the top, grounded in purpose, and driven by tech—this conversation is your blueprint. Follow Mary on LinkedIn Rate and review on Apple Podcasts
Get the Midterm Rental Insurance Blueprint: https://experimentrealestate.com/#blueprintIn this solo episode of In The Lab, Ruben delivers a powerful, high-impact debrief heading into Q3 2025. With the lab coat on and lessons in hand, he walks through seven strategic experiments and three hard-earned insights from the previous quarter that every real estate entrepreneur needs to hear. From HELOCs on second homes and appraisal strategies to AI integration and bank account structuring for business credit, this episode covers the exact tweaks Ruben is using to grow Invested Escapes and support clients nationwide.Ruben dives deep into how to structure relocation proposals, why in-person events still win in a digital world, and how compressing negative timeframes can drastically improve your quality of life. He also breaks down the importance of storytelling, the untapped power of leveraging GPTs for niche business use, and what it means to move with clarity in your next season.If you're looking to sharpen your edge, build systems that scale, and lead with purpose this quarter, tune in now and take these 10 proven strategies into your lab.#RealEstateStrategy #MidtermRentals #Entrepreneurship#TemporaryHousing #BusinessGrowth #MTRAccelerator #Q3Planning #RealEstateTips
What if you could hand off your repeatable tasks to an AI team that sounds just like you?This week, I'm joined by Gemma Bonham-Carter, strategist for entrepreneurs who want to build a profitable online course business. She shares how she's radically transformed her business using custom GPTs and why AI is no longer optional for modern entrepreneurs.In this episode, Gemma takes us behind-the-scenes of her “bot squad,” a team of over 20 custom GPTs designed to run everything from podcast production to social content to internal operations. We talk about what it means to build for freedom, how AI can amplify your team's strengths instead of replacing them, and the mindset shifts required to fully embrace this new era of work.Whether you're just starting to experiment with AI or ready to systemize your entire business around it, Gemma offers practical insight and a clear-eyed perspective on what's possible and what's next.About GemmaGemma Bonham-Carter is the go-to strategist for entrepreneurs who want a profitable online course business without being glued to their laptops 24/7. She's all about building a business that fits your life, not the other way around.Since launching her education company in 2017, Gemma has built a sustainable 7-figure business, helping over 15,000 students turn their expertise into scalable digital products. She's the creator of AI Unlocked, host of The Course Creator Show podcast, and an expert in online courses, email marketing, and leveraging AI for smarter business growth.Her insights have been featured in Entrepreneur, Inc., Fast Company, and in over 40 podcasts. When she's not teaching entrepreneurs how to work less while earning more, you'll find her chasing her kids, squeezing in a Pilates class, planning her next trip, or deep-diving into the latest AI trends.Connect with GemmaWebsite: www.gemmabonhamcarter.comInstagram: www.instagram.com/gemma.bonhamcarterThreads: https://www.threads.net/@gemma.bonhamcarterLinkedIn: https://ca.linkedin.com/in/gemma-bonham-carter-78615943Podcast, The Course Creator Show: https://gemmabonhamcarter.com/podcast/Connect with VeronicaInstagram: https://www.instagram.com/vromney/LinkedIn: https://www.linkedin.com/in/vromney/If you found value in today's episode, I would appreciate it if you could leave a rating and review.
Top AI & GPT expert shares tips on ChatGPT, AI agents, Rufus, and more. Plus, exclusive access to his private Amazon seller GPTs just for Serious Sellers Podcast listeners. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Andrew Bell, a standout figure in the realm of AI and custom GPTs, kicks off our very first installment of AIM, our Monthly AI workshop on all things artificial intelligence. In this episode, Andrew opens up about his journey from the Moody Bible Institute to becoming an e-commerce maestro on platforms like Amazon. Growing up in the quirky town of Santa Claus, Indiana, and now living in Kentucky, Andrew captivates with his unique perspective, connecting the dots between local sports rivalries and the debates surrounding artificial intelligence. His pioneering work with Touch of Glass and his learnings from the Freedom Ticket course by Helium 10 laid the groundwork for his success, making him a voice worth listening to in the fast-paced world of e-commerce. As we engage with Andrew, we discover the fascinating world of AI-driven tools designed for Amazon listing optimization and product research. With over 350 custom GPTs under his belt, Andrew discusses the art of prompting and how robust strategies can mitigate errors. The conversation takes a turn into the challenges faced when AI relies on outdated data, such as the myths surrounding the Amazon A10 algorithm. By blending AI with reliable resources like Helium 10's data, the episode reveals how sellers can enhance the accuracy and trust of their listings, amidst a landscape of evolving AI capabilities. Rounding out the episode, Andrew shares strategic insights for maximizing AI in product research and listing optimization. From the intricacies of using Amazon's generative AI-powered shopping assistant Rufus to the innovative application of AI reasoning models, Andrew highlights ways to maintain accurate and engaging Amazon listings. We explore the benefits of visual label tagging and new features for price alerts, all aimed at boosting conversion rates during key sales events. Don't miss Andrew's reflections on the continued evolution of AI technology and its growing impact on both personal and professional realms. For those eager to try out Andrew Bell's custom GPTs firsthand, listeners of the Serious Sellers Podcast get exclusive access. While many of his 350+ custom GPTs are still gated for private workshops and Helium 10 events, Andrew makes a few powerful ones available for our audience. Go to https://h10.me/andrewbellgpt to access a curated selection, including GPTs for product research, demand validation, e-commerce script agents, and even one cleverly titled NoMDashes, designed to remove those pesky AI giveaway dashes from your copy. These GPTs aren't available to the general public yet, so this is your chance to explore cutting-edge AI tools before they're widely released. Just one more perk of tuning in. In episode 680 of the Serious Sellers Podcast, Bradley and Andrew discuss: 01:00 - Andrew Bell's Backstory 04:55 - Success in Amazon Seller Optimization 09:03 - Pricing Strategies Across Different Niches 11:57 - Leveraging AI for Amazon Listing Optimization 14:35 - Trust in AI and Misconceptions 17:29 - Keyword Generation in ChatGPT 20:41 - Maximizing AI for Product Research 22:36 - The Future of Data Augmentation 26:29 - Leveraging AI for Comprehensive Product Research 34:07 - E-commerce Sellers Optimizing for AI in 2025 34:19 - Amazon Listing Optimization Strategies 37:51 - Visual and Textual Content for Conversions 40:39 - Click Training Data and Customer Questions 46:04 - Advancements in Reasoning Models and AI 47:00 - Amazon Rufus and AI Reasoning Models
In this episode of Future Craft GTM, Ken Roden and Erin Mills explore how AI is reshaping every layer of go-to-market, from automating rote tasks to powering deep research. They kick off with Ken's wild DMV robo-caller story and Erin's bespoke AI-curated newsletter. Returning guest Tahnee Perry shares hard-won lessons on driving revenue with AI, upskilling non-technical marketers, and building scalable AI workflows. You'll learn how to: Measure true AI impact (hint: tie it to closed deals) Adopt the right mindset for prompt iteration Set up templated prompts and custom GPTs for your team Run fast SEO audits with deep research in under 30 minutes Assemble a lean AI-powered marketing tech stack Strike the optimal balance between human and machine effort They wrap with a live demo of GenSpark—watch an AI agent spin up an eight-slide pitch deck in seconds—and leave you armed with quick-hit AI workflows you can try today. Key Takeaways Revenue First: Always link AI projects to deal velocity or closed-won impact. Iterate Prompts: 80 % of prompt quality emerges through refinement, not one-and-done. Scale with Libraries: Use spreadsheets or Notion to catalog and tag high-value prompts. DIY SEO Audits: A 30-minute prompt can generate a 20-page SEO audit (36 sources, 292 searches). Tech Stack Essentials: Google/Microsoft agents, Adio CRM, Airtable/Notion PM, plus task-specific AI apps. Human + AI: The winners of 2026 will know exactly where to deploy humans vs. machines.
Are you using AI in a way that actually grows your business?Ethan King joins Scott Joseph to unpack how AI, automation, and systems thinking can scale your business without adding stress. From his early days starting a college project to building multiple eight-figure brands, Ethan shares actionable frameworks and mindset shifts that empower smart, sustainable growth. Ethan King is an award-winning entrepreneur, TEDx speaker, and bestselling author, who makes scaling look simple—but only because he's mastered the systems that make success repeatable.Join Scott and Ethan as they explore: (4:17) The Power of Starting Small* Ethan shares how a college project turned into a real business.* Why some business owners ignore customer requests.* Ethan's Double Your Business in 90 Days book.(13:11) Turning AI Into Your Marketing Team* Email automation. * Using AI to translate customer reviews into marketing language.* Creating custom GPTs and brand voice training for better output.(39:03) Making AI Your Publicist* Turning media queries into brand exposure using AI.* Why authenticity wins: teach AI to think like you, not replace you.(54:08) The EAT method* The EAT method: Eliminate, Automate, Train.Thanks to Ethan King for being on Business, Bourbon & Cigars. Learn more about Ethan: https://ethanking.com/Follow Ethan on Instagram: https://www.instagram.com/ethanking.co/Connect with Ethan on LinkedIn: https://www.linkedin.com/in/kingethan/ BUSINESS, BOURBON & CIGARSBe sure to subscribe so you don't miss any episodes. * Apple Podcasts: https://apple.co/3SN2fHn * Spotify: https://spoti.fi/49EwtTo * YouTube: https://www.youtube.com/@MePlusUltraNetwork/ Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They'll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.ME PLUS ULTRA Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra virtual masterminds and leadership retreats to surround yourself with peers who share your drive and passion.* Me Plus Ultra Instagram: https://www.instagram.com/me_plus_ultra/ * Me Plus Ultra Facebook page: https://www.facebook.com/MePlusUltra/ * Me Plus Ultra Facebook group: https://www.facebook.com/groups/1011061052968028/ * Me Plus Ultra X/Twitter: https://x.com/Me_Plus_Ultra/ SCOTT JOSEPH * Scott Joseph LinkedIn: https://www.linkedin.com/in/ScottJoseph * Scott Joseph X/Twitter: https://x.com/ScottTJoseph1 *...
Wanna hear a lil secret?You (likely) have no clue what custom GPTs are capable of inside of ChatGPT. OpenAI just updated their capabilities, yet no one's talking about it. Why? The original hype and hoopla from their late 2023 launched fizzled and faded away, and now many AI users have written GPTs off. Big mistake. You won't believe what the newly upgraded GPTs are capable of.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Custom GPTs Launch & Initial ReceptionUpdated OpenAI Custom GPT CapabilitiesExpanded Model Support for Custom GPTsBusiness Applications of Custom GPT UpdatesLive Demo of New Custom GPT FeaturesInsight Synthesizer GPT's Unique AbilitiesMeeting Actionizer GPT for Business EfficiencyPersonalizing with the Updated GPT ModelsTimestamps:00:00 "Upgraded Custom GPTs Revolution"04:52 GPT Building: Web Access Only06:46 "Podcast Rambling Concerns"09:56 Benefits of Using Custom GPTs13:18 Using Custom GPTs and GPT Store17:16 Simple AI Tool Usage Guide21:32 Custom ChatGPT Limitations Explained25:17 Exploring AI's Efficiency in Tasks27:06 "AI Impact Dashboard for 2025"32:03 GPT-4 vs. GPT-3: Agentic Abilities35:33 Reasoning Models Enhance Meeting Analysis36:53 AI Meeting Summary Features40:40 Personalized NVIDIA Stock Insights42:38 GPT Custom Models: New DevelopmentsKeywords:Custom GPTs, OpenAI updates, Expanded model support, No code creation, Custom actions, GPT store, Enterprise rollout, Recommended model, O3 model, O3 Pro model, GPT-4.5, Data storytelling, AI humanizer, Multimodal capabilities, Sentiment analysis, Thematic clustering, Research analyst, Meeting actionizer, Personalized learning architect, Financial snapshot, Web search, Canvas mode, Python coding, Boolean search, AGSentic reasoning, Chain of thought, Knowledge files, Fine-tuning, Domain expertise, Automated workflows, Generative AI, Creative marketing, Information synthesis, Meeting analysis, Decision automation, Webhooks, APIs, Knowledge tokenization.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner
Mitch Weathers on Breaking the Bottleneck Leadership Trap The Ruckus Report Quick take: Most principals think they're the chief problem solver—but that mindset is actually what's breaking their schools. When you're the go-to for every fire, you're not leading, you're enabling dependence. Meet Your Fellow Ruckus Maker Mitch became a gifted teacher because he was a mediocre student. Mitch rarely felt comfortable in the classroom. In fact, it took him 7 years to graduate from college. Choosing to become a teacher, Mitch was fortunate enough to experience school as if it was happening all around him. He was unsure how to jump into his learning with confidence. There is a loneliness to experiencing your education as a passive object as opposed to an active subject. From the moment he entered the classroom, Mitch relied on his personal experiences as a learner. He recognized that what we teach—the content or curriculum—is secondary. We must first lay the foundation for learning before we can get to teaching. Mitch designed Organized Binder to empower teachers with a simple but research-backed strategy to teach students executive functioning skills while protecting the time needed for content instruction. The secret is found in establishing a predictable learning routine that serves to foster safer learning spaces. When students get practice with executive functions by virtue, we set them up for success. Learn more in his recent book Executive Functions for Every Classroom: Breaking Down the Old Rules
The hype around artificial intelligence is loud, but the real story is unfolding quietly in the daily workflows of marketing and digital strategists. It's not just about ChatGPT or flashy tools. It's about what happens when AI meets persistent pain points, hidden frictions and fresh opportunities in real work.To kick off part two of their series on how AI is reshaping integrated marketing communications, hosts Anne Green and Steve Halsey discuss what it takes to move from experimentation to enablement—covering everything from legal and procurement hurdles to the importance of responsible governance and smart integration.Then, Anne sits down with Loren King, Senior Digital Marketing Specialist at MorganMyers, a G&S Agency, to explore what that shift looks like on the ground. For Loren, that means building smarter systems for agriculture and food clients while staying attuned to how new technologies are shifting everything from brand perception to content discovery. With a background rooted in farm life and a front-row seat to rapid AI adoption, Loren brings a practitioner's lens to a grounded, real-world conversation.In this episode, Anne and Loren explore what digital fluency looks like today and how communicators can experiment with AI in ways that are strategic, ethical, and grounded in real needs. From automating repetitive tasks to preparing for agentic tools and AI-optimized discovery, Loren's insights offer a clear path for professionals who want to stay relevant without getting overwhelmed.We also discuss:Why starting with problems—not tools—leads to smarter AI useHow image-based search is reshaping brand visibilityWhat happens when custom GPTs handle the backend grindThe new kind of fluency communicators need to stay relevantIf you missed part one of this series—featuring Greg Galant of MuckRack on AI's rapid adoption in PR—go back and listen wherever you get your podcasts.
Live from the Engage 2025 Summit, Dustin chats with Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock and creator of Lessons in Leadership. Carrie unpacks her leadership philosophy, her personal and professional AI journey, and why curiosity and calendar discipline are her secret weapons. From building custom GPTs to managing data-driven strategy in higher ed, Carrie brings candor, creativity, and clarity to the conversation. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Most people quietly self-sabotage…Not because they don't want success.But because they still talk like the person who doesn't have it yet.In this solo episode, Mike and E breaks down how internal dialogue shapes your future, and how AI can help you become the version of yourself that already wins.What you'll learn:How to reprogram your self-talk to unlock growthWhy “watering down” your vision is killing momentumThe AI tools Mike uses weekly to review sales calls, write listings, automate ops, and even train his teamHow to use custom GPTs to build an internal consultant that never sleepsIf you're still running 80% of your business manually…this episode will change that.03:00 - Audit Your Inner Voice to Align with the Life You Want07:00 - Step Into Your Vision by Speaking It Out Loud10:00 - Optimize Sales Calls Using Custom GPT Feedback Loops12:30 - Write High-Converting Listings and Titles with AI14:00 - Do Market Research, Regulations, and Pricing with GPT15:30 - Automate and Personalize Guest Messaging at Scale17:00 - Generate Social Media and Website Content with ChatGPT19:00 - Streamline Hiring, SOPs, and Onboarding with AI22:00 - Analyze Property Performance and Build Offers with GPTGet FREE Access to our Community and Weekly Trainings:https://group.strsecrets.com
In this episode of The Resilient Show, host Chad Robichaux sits down with AI entrepreneur & Focus GTS Founder/CEO Dave Fox to map out where artificial intelligence is really headed and how we can build unbreakable resilience along the way.Dave shares his journey from troubled teen to tech-talent leader, unpacks the concept of “agentic AI” and why fully autonomous software agents could arrive within five years, and reveals how prompt-engineering and custom GPTs can super-charge everyday productivity. The conversation demonstrates practical hacks—letting ChatGPT interview you to expose blind spots, delegating calendars and copywriting, even building AI assistants tailored to your business—while also confronting the looming reality of large-scale white-collar job loss and the urgent need for renewed purpose.Dave Fox is the co-founder and CEO of Focus GTS, an AI and cloud-talent powerhouse that pairs companies with niche experts in as little as 48 hours. Having rebuilt his life through faith-based recovery, Dave now advises Fortune 500 leaders on leveraging AI for good and speaks worldwide on resilience, ethics, and the future of work.Learn more about Dave & Focus GTS: https://www.focusgts.com/Get Dave's Book: Rememberhttps://www.amazon.com/Remember-Awaken-Your-Without-Limits/dp/B0F3WZK41WRESILIENT:Live Resilient Store: https://theresilientshow.com/live-resilient-storeJoin Our Patreon: https://patreon.com/theresilientshowFollow Us On Instagram: https://www.instagram.com/resilientshowFollow Us On Twitter: https://twitter.com/resilientshowFollow Us On TikTok: https://www.tiktok.com/@resilientshowFollow Chad:https://www.instagram.com/chadrobo_officialhttps://www.x.com/chadroboSPONSORS:Smith & Wesson: https://www.smith-wesson.com/Vortex Optics:https://vortexoptics.comGatorz Eyewear: https://www.gatorz.com/Allied Wealth:https://alliedwealth.comBioPro+: https://www.bioproteintech.com/CHAD30BioXCellerator:https://www.bioxcellerator.comThe Holy Waters:https://theholywaters.comGet The Resilient Show x Uncharted Supply Co Bag: https://liveresilient.com/shopTRS is a proud supporter of military & first responder communities in partnership with Mighty Oaks Foundation.
Before you hit that new chat button in ChatGPT, Claude or Gemini....You're already doing it wrong. I've run 200+ live GenAI training sessions and have taught more than 11,000 business pros and this is one of the biggest mistakes. Just blindly hitting that new chat button can end up killing any perceived productivity you think you're getting while using LLMs. Instead, you need to know the 101s of Gemini Gem, GPTs and Projects. This is one AI at Work Wednesdays you can't miss.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Have a question? Join the convo here.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Harnessing Custom GPTs for EfficiencyGoogle Gems vs. Custom GPTs ReviewChatGPT Projects: Features & UpdatesClaude Projects Integration & BenefitsEffective AI Chatbot Usage TechniquesLeveraging AI for Business GrowthDeep Research in ChatGPT ProjectsGoogle Apps Integration in GemsTimestamps:00:00 AI Chatbot Efficiency Tips04:12 "Putting AI to Work Wednesdays"08:39 "Optimizing ChatGPT Usage"11:28 Similar Functions, Different Categories15:41 Beyond Basic Folder Structures16:25 ChatGPT Project Update22:01 Email Archive and Albacross Software24:34 Optimize AI with Contextual Data27:49 "Improving Process Through Meta Analysis"30:53 Data File Access Issue33:27 File Handling Bug in New GPT36:12 Continuous Improvement Encouragement41:16 AI Selection Tool Website43:34 Google Ecosystem AI Assistant45:46 "Optimize AI Usage for Projects"Keywords:Custom GPTs, Google's gems, Claude's projects, OpenAI ChatGPT, AI chatbots, Large Language Models, AI systems, Google Workspace, productivity tools, GPT-3.5, GPT-4, AI updates, API actions, reasoning models, ChatGPT projects, AI assistant, file uploads, project management, AI integrations, Google Calendar, Gmail, Google Drive, context window, AI usage, AI-powered insights, Gemini 2.5 pro, Claude Opus, Claude Sonnet, AI consultation, ChatGPT Canvas, Claude artifacts, generative AI, AI strategy partner, AI brainstorming partner.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Try Google Veo 3 today! Sign up at gemini.google to get started. Try Google Veo 3 today! Sign up at gemini.google to get started.
Meta is going straight superintelligent? OpenAI and Google are teaming up? And Microsoft might kill tutorials? The big AI dogs are at it again, making some head-turning moves in the AI space. Don't get left behind. Join us on Mondays for our AI News That Matters segment. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Have a question? Join the convo here.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:OpenAI & Google Cloud PartnershipMeta's $14B AI Superintelligence BetDisney & Universal vs. Midjourney LawsuitApple's AI Translation Across DevicesOpenAI Expands GPT Projects & FeaturesMicrosoft Updates Copilot Vision ToolsAmazon's AI Video Tool for SellersMeta AI App Privacy ControversyTimestamps:00:00 AI Insights: This Week's Headlines04:28 ChatGPT Project Features Update08:42 AI Wednesdays: Updates and Insights11:57 Meta's $14B Superintelligence Investment15:24 Meta's Acquisition of Scale AI17:31 OpenAI Partners with Google Cloud22:41 Apple Translation Integration Delayed26:00 Third-Party AI to Improve Siri30:43 Microsoft Copilot's Quiet Feature Updates33:40 Amazon Enhances AI for Ads37:34 Copyright Lawsuit: Midjourney vs. Studios41:43 OpenAI O3 Pro: Accuracy Over Speed45:54 AI News & Events Week PreviewKeywords:OpenAI, Google Cloud, Meta, superintelligence, Scale AI, $14 billion investment, artificial superintelligence, Midjourney, Disney lawsuit, Universal lawsuit, AI copyright issues, Microsoft Copilot Vision, Copilot AI updates, real-time AI assistance, AI-powered video generator, Amazon video tools, chat GPT projects, GPTs, AI compute, Tensor Processing Units, regulatory scrutiny, AI market competition, OpenAI revenue, O3 Pro model, ChatGPT Pro, AI reasoning models, voice mode, Apple WWDC, AI translation, Edge AI, cloud infrastructure, Meta AI assistant, Apple AI struggles, Siri upgrade, AI legal battle, OpenAI and Google partnership, Meta's AI investment, $10 billion annual revenue, personal data privacy, Meta privacy concerns, AI model updates.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Try Google Veo 3 today! Sign up at gemini.google to get started. Try Google Veo 3 today! Sign up at gemini.google to get started.
Hilary Gridley is the Head of Core Product at WHOOP and a passionate thought leader in leveraging AI to elevate product teams and management practices. With extensive experience tackling challenging problems in regulated industries and high-stakes environments, Hilary emphasizes the importance of building resilience and adaptability within teams. Previously, she was a senior director of product at Big Health and a senior product marketing manager at Dropbox.In this episode, you'll learn:• How to teach your team to be able to “take a punch”• Specific tactics to counter negative perceptions and reframe setbacks productively• Powerful behavioral strategies to form positive habits• Practical approaches for creating space in your workday to encourage creativity and deep thinking• The underestimated potential of AI in accelerating your personal and professional growth• Why you're not the protagonist at your company (and why that's liberating)• How WHOOP uses reward loops to drive real behavior change—Brought to you by:WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUsPersona—A global leader in digital identity verificationAttio—The powerful, flexible CRM for fast-growing startups—Where to find Hilary Gridley:• X: https://x.com/yourgirlhils• LinkedIn: https://www.linkedin.com/in/hilarygridley/• Newsletter: https://hils.substack.com/• Maven course: https://maven.com/hilary-gridley/ai-powered-people-management—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Hilary's background(04:31) Teaching teams to handle criticism and setbacks(17:57) Behavioral activation and mental health in the workplace(22:59) The importance of putting yourself out there(27:51) Transparency and communication in leadership(38:10) How to respectfully disagree with your manager(41:49) How to use “magic questions” to decode how people think(49:54) Why you're not the protagonist at your company(52:48) Aligning with the CEO's vision(01:01:02) Building effective habits(01:11:14) Promoting team well-being(01:14:28) Creating space for creativity(01:20:45) AI's role in accelerating learning(01:30:35) Pivotal career moments(01:37:21) Lessons from failure(01:39:49) Exciting new features of WHOOP 5.0(01:44:19) Lightning round and final thoughts—Referenced:• How to become a supermanager with AI: https://www.lennysnewsletter.com/p/how-to-become-a-supermanager-with• How custom GPTs can make you a better manager | Hilary Gridley (Head of Core Product at Whoop): https://www.lennysnewsletter.com/p/how-custom-gpts-can-make-you-a-better-manager• WHOOP: https://www.whoop.com/• Big Health: https://www.bighealth.com/• What is behavioral activation?: https://www.medicalnewstoday.com/articles/behavioral-activation• Will Ahmed on LinkedIn: https://www.linkedin.com/in/willahmed/• Joe Gebbia on LinkedIn: https://www.linkedin.com/in/jgebbia/• Zach Abrams on LinkedIn: https://www.linkedin.com/in/zacharyabrams/• Coinbase: https://www.coinbase.com/• Bridge: https://www.bridge.xyz/• Stripe: https://stripe.com/• The paths to power: How to grow your influence and advance your career | Jeffrey Pfeffer (author of 7 Rules of Power, professor at Stanford GSB): https://www.lennysnewsletter.com/p/the-paths-to-power-jeffrey-pfeffer• Paths to Power course: https://jeffreypfeffer.com/wp-content/uploads/2019/10/Pfeffer-OB377-Course-Outline-2018.pdf• VO₂ max: https://en.wikipedia.org/wiki/VO2_max• Peter Attia on X: https://x.com/PeterAttiaMD• Hilary Gridley's 30 days of GPT: https://docs.google.com/spreadsheets/d/1zJ4rbi9YcQuGqGxc6-AQD0-44oT9l4Eyono0AdpgJbA/edit?gid=0#gid=0• The Handle Bar in Boston: https://www.thehandlebarstudios.com/ourstudios/charlestown• From chalkboards to chatbots: Transforming learning in Nigeria, one prompt at a time: https://blogs.worldbank.org/en/education/From-chalkboards-to-chatbots-Transforming-learning-in-Nigeria• Product Management Logic Coach GPT: https://chatgpt.com/g/g-673290301700819084afa36bdbcdfa3b-product-management-logic-coach• Dropbox: https://www.dropbox.com/• WHOOP Advanced Labs: https://www.whoop.com/us/en/waitlist/?srsltid=AfmBOor2pP5qC3n7I23Z0ZIrYE99CjAKT9xSHQxbuyxmz_wFUBGH3e-n• Negative capability: https://en.wikipedia.org/wiki/Negative_capability• John Keats: https://en.wikipedia.org/wiki/John_Keats• The Rehearsal: https://www.hbo.com/the-rehearsal• Zwift: https://www.zwift.com/• Beavis and Butthead Do ‘Creep': https://www.youtube.com/watch?v=zv_gSmH0Ieg• “Sea Grapes” by Derek Walcott: https://www.poetryfoundation.org/poems/57111/sea-grapes• Free month of WHOOP: https://join.whoop.com/us/en/hilary/—Recommended books:• 7 Rules of Power: https://jeffreypfeffer.com/books/7-rules-of-power/• Outlive: The Science and Art of Longevity: https://www.amazon.com/Outlive-Longevity-Peter-Attia-MD/dp/0593236599• East of Eden: https://www.amazon.com/East-Eden-John-Steinbeck-Centennial/dp/0142004235• The Sun Also Rises: https://www.amazon.com/Sun-Also-Rises-Hemingway-Library/dp/1501121960/• Anna Karenina: https://www.amazon.com/Anna-Karenina-Leo-Tolstoy/dp/0143035002—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe