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Sponsored by Berries: Use code TherapyShow50 for $50 off your first month - CLICK HERE. If you are a therapist or counselor looking for continuing education, check out my NBCC Approved $5 Podcourses and other continuing education offerings. Plus, get your first Podcourse half off. I'm thrilled to welcome back my good friend and brilliant multi-passionate entrepreneur, Kym Tolson. If you've ever wondered how therapists can use AI to streamline their work, generate new income streams, or simply stop drowning in admin tasks, you're going to love this conversation. Kym and I dive deep into her newest creation, The Thera AI Hub, a growing collection of over 35 done-for-you AI tools built specifically for therapists. From custom GPTs, to newsletter-building agents, to niche-finding and scalable-offer creators, Kym shows how therapists can reclaim their time, reduce burnout, and finally move toward the ideas they've been sitting on for years. We also explore the evolving role of AI in mental health care including the big news about Cigna using AI as a first-line support tool, and talk candidly about what this means for the future of our field. Kym shares how therapists can stay relevant, adapt intentionally, and develop specialties AI can't replace. Plus, she gives us an exciting look at upcoming features inside Berries, the AI-powered therapy note scribe where she serves as Clinical Director. Think smart treatment plans, automatic session summaries, homework suggestions, and even telehealth and EMR capabilities on the horizon. If you're curious about leveraging AI to enhance your clinical work, build new offers, or simplify your business systems, this episode is packed with inspiration, practical tips, and plenty of "oh wow" moments. I can't wait for you to listen. Kym always brings so much clarity, creativity, and encouragement. I know you'll walk away with at least one idea you're excited to try. Links mentioned in the episode: Get my CE Course Builder for Mental Health Clinicians for FREE Thera AI Hub + Clinical AI Club: https://kymtolson.kartra.com/page/AI-Tools-for-Therapists AI Newsletter Opt In/Mastering AI Prompts for Therapists: https://kymtolson.kartra.com/page/Join-AI-Newsletter AI Powered Private Practice Giveaway: https://kingsumo.com/g/m88558m/ai-powered-practice-giveaway Check out all my Counselor Resources.
If you've ever wondered how Joe somehow whips up a custom GPT for literally everything, from content creation to arguing with him when ChatGPT gets too agreeable, this is the episode you've been waiting for. Carly finally asks the question the whole community's been thinking: “How is Joe doing that?” And this time, he actually shows us.Step-by-step.On-screen.In real time.Whether you want a GPT that writes in your brand voice, handles your workflows, or just keeps you honest (looking at you, You're Wrong GPT), Joe breaks down exactly how he builds them: what's easy, what you need to prepare, and what most solopreneurs totally overlook.If you've ever said, “I wish a GPT could do this for me…” Good news: after this episode, it can.FAQs From The EpisodeDo I actually need a paid ChatGPT plan to create my own GPTs?Yes. As Joe explains, GPT creation isn't available on the free plan. You'll need the $20/month subscription to access the “Create” option. The good news? If you use even a handful of AI-powered tasks in your business, you'll easily make that cost back in saved time.What kind of “training material” do I need to upload to build a useful GPT?Think brand voice guides, examples of past content, frameworks you use, instructions you follow, or any assets that show how you want your GPT to think and write. More clarity = better output. You don't need a huge pack of documents, just a few strong examples go a long way.How do I know what kind of GPT I should create for my business?Start with the tasks you repeat constantly or the ones that drain the most time: content creation, email drafts, lead gen messages, customer onboarding, proposals, social captions, etc. If you've ever said, “I wish someone could just do this for me,” that's the perfect candidate for a custom GPT.
In this episode, Heather sits down with Dr. Rachel Gainsbrugh from Short Term Gems to explore how artificial intelligence is changing the way short-term rental businesses operate. Rachel shares how she moved from being a pharmacist to building a real estate education company focused on medical professionals, and how AI is now a core part of that mission. They discuss how AI is helping hosts get more done with less effort, speed up onboarding, reduce mistakes, and support team members in delivering better guest experiences. Rachel gives examples from her work building hundreds of GPTs, creating custom tools, and teaching property managers how to automate without losing the personal touch. Whether you're just curious or already using AI, you'll walk away with practical ideas to try in your business. ________________________________________________________________________________________________________
In this episode, my guest is Will Penney, a veteran real estate professional from Stow, Ohio, and team leader with eXp Realty. Licensed since the 1980s, Will's story spans from pager-and-car-phone days to building a multimillion-dollar business and a 200-agent organization. He shares practical, grounded insights on how AI fits into real estate, why agents shouldn't fear it, and how tools like NotebookLM and custom GPTs can help agents work smarter, not harder. Podcast: My First Million Guest: Will Penney Instagram: https://www.instagram.com/thewillpenney/ Website: https://penneyrealestate.com/ LinkedIn: https://www.linkedin.com/in/will-penney-192529145 Host: Rajeev Sajja Website: http://www.realestateaiflash.com Facebook: https://www.facebook.com/rsajja Instagram: http://www.instagram.com/fcamsajja LinkedIn: http://www.linkedIn.com/in/rsajja Resources: AI Playbook - http://www.realestateaiflash.com $10 off for Plaud AI Notetakers for Podcast listeners - https://realestateaiflash.com/partners/ Join our Instagram Real Estate AI Insiders Channel - https://ig.me/j/AbZCJG37DqBPPtxi/ Subscribe to our weekly AI Newsletter: https://realestateai-flash.beehiiv.com/subscribe Join the Real Estate AI Academy Wait list - https://realestateaiflash.com/academy
In this episode, we dive deep into the power of generative AI with Brad Thompson, Business Solutions Director at SDB Contracting Services. With over 20 years of experience bridging marketing, IT, and app development, Brad shares his passion for efficiency, innovation, and problem-solving. We explore: The difference between prompt engineering and context engineering and how to master both. Practical applications of AI in the AEC industry, from simplifying technical jargon to creating high-impact proposals. Tools like Notebook LM, custom GPTs, and automation platforms that are revolutionizing workflows. The surprising ways AI can enhance social media, business development, and even interview prep. Insights on balancing risk and reward when using AI for sensitive information. Brad also shares his favorite tools, tips for automating tedious tasks, and how AI is helping professionals focus on what truly matters. Whether you're an AI enthusiast or just starting to explore its potential, this episode is packed with actionable insights and inspiration.
We reframe SEO for an AI-first world and show how agentic workflows turn messy sales processes into predictable follow-through. Matthew Bertram and Stephen Werley discuss how to map the stack, from transcripts and enrichment to Slack-driven next actions that recover hidden revenue.• rebrand to Best SEO Podcast and new AI-derived book• why LLMs matter for analysis, decks, and feedback• custom GPTs tuned with domain knowledge• building automations in n8n, Make, ClickUp, and HighLevel• human in the loop as the quality guardrail• data enrichment with RB2B and Clay for true personalization• marketing, RevOps, and agent orchestration converge• LLM visibility certification and next stepsGuest Contact Information: Website: stevenwerley.comLinkedIn: linkedin.com/in/stevenwerleyInstagram: instagram.com/stevewerleyFacebook: facebook.com/steven.werleyMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show
Matt Knaggs, Senior Business Value Lead at Zilliant, brings a decade of pricing insight shaped by an unexpected leap from industrial safety into commercial excellence. Known for blending analytics, AI, and practical sales enablement, he now helps B2B companies make smarter, more confident pricing decisions by pairing data science with human judgment. In this episode, Matt and Mark dive straight into the real-world intersection of pricing and AI, where deterministic models still set prices, GenAI fills in missing context, and messy CRM data finally becomes usable. Matt shares how he built a custom GPT that builds other GPTs, why "pricer in the loop" is essential, and how AI can elevate pricing teams without replacing them. They unpack the future of pricing, the danger of outsourcing expertise, and why curiosity beats perfection in an AI-driven world. Why You Have to Check Out Today's Episode: Learn how AI can enhance pricing (without setting prices for you) - including specific use cases where GenAI adds context, fills data gaps, and boosts pricer effectiveness. Discover the "Pricer in the Loop" model and why Matt believes humans will remain essential for trust, validation, nuance, and internal adoption. See how to use AI as a thought partner - to generate buyer problems, value drivers, competitive alternatives, and messaging frameworks that accelerate value-based pricing. "Don't hide from all of the advancements in AI. It can be scary and intimidating, but try what you can. AI won't tattle on you for asking dumb questions." - Matt Knaggs Topics Covered: 03:30 – How Matt Went From Safety to Pricing—and Why the Discipline Hooked Him 04:22 – The Reality of AI in Pricing: What Matt Sees Working (and Failing) Inside Companies 11:58 – Matt Reacts to Mark's Approach: Using AI to Map Buyer Context 15:34 – When a Pricing Expert Builds AI That Builds AI: Matt's Custom GPT Story 19:01– The Messy Data Problem Every Pricer Knows… and How Matt Uses AI to Fix It 24:09– Matt's Honest Take on the Future: Why AI Won't Replace Pricers Anytime Soon 27:34 – The Threat to Expertise: Matt and Mark Explore What Happens When People Outsource Thinking 31:53 – What AI Can Do for Pricing Strategy (If You Use It Intelligently) 33:15 – Matt's Final Challenge to Pricers Key Takeaways: "AI is probabilistic, not deterministic. You can give it the same inputs and get different outputs. That's why I'm not ready for GenAI to set prices." - Matt Knaggs "You don't need to learn AI to protect your job. But if you ignore it, the person who learns how to use AI might take your job." - Matt Knaggs "The future pricer isn't replaced—it's the translator. The one who explains the 'why' behind what AI suggests." - Matt Knaggs "You can't outsource judgment. You need the pricer in the loop to validate hallucinations, nuance, and context." - Matt Knaggs "AI can scan markets, pull competitor moves, and hand-wave at things you should consider—things deterministic models miss." - Matt Knaggs People & Resources Mentioned: Zilliant: Pricing optimization & management platform where Matt leads value initiatives Stephan Liozu: Pricing author referenced for value-based pricing frameworks Salesforce + OpenAI / Claude Connectors: For CRM automation Connect with Matt Knaggs: LinkedIn: https://www.linkedin.com/in/matthewknaggs/ Connect with Mark Stiving: LinkedIn: linkedin.com/in/stiving Email: mark@impactpricing.com
En pleno bombardeo de Black Friday, recopilatorios de “cómo ha ido el año” y “propósitos 2026”, yo me adelanto un poco y te cuento sin humo cómo ha sido realmente nuestro 2025 como estudio: qué ha funcionado, qué no, y qué voy a cambiar sí o sí para 2026 para no morir de trabajo y seguir siendo rentable.En este episodio te abro las tripas del negocio:cómo ha sido el primer año con Sergio contratado, por qué tenemos que subir aún más tarifas, cómo gestionamos tanta carga de curro sin vacaciones (mal ahí
Welcome to the Weekly Vlog! Josh explains why he's exceptionally tired this week due to a packed schedule. He discusses attending and speaking at two conferences on AI for legal professionals, preparing for upcoming court appearances, and his thoughts on the book he's reading, '33 Strategies of War' by Robert Green. Josh also shares plans to hold a webinar on building custom GPTs for legal professionals. Tune in to get all the details! Never miss an update on his journey by joining his substack here: https://joshschachnow.substack.com/ 00:00 Introduction and Episode Overview 00:25 Why I'm Exhausted This Week 01:19 Presenting at Two Major Events 02:08 Upcoming Court Appearances 03:19 AI in Legal Practice 07:07 Future Webinar on Custom GPTs 09:32 Current Book Review: 33 Strategies of War 11:30 Conclusion and Sign-Off Why I'm Exhausted: Busy Week Recap & AI Workshops for Lawyers
Join hosts Ken Roden and Erin Mills as they reflect on an incredible Season 2 of the FutureCraft GTM podcast. From pilot purgatory to agent swarms, they unpack how AI in go-to-market evolved throughout the year, share their biggest lessons learned, and make bold predictions for 2026. Key Topics Covered Season 2 Reflections [00:01:00] The slow start vs. strong finish of AI adoption Pilot purgatory and why 95% of AI rollouts struggled The accordion effect of AI tools throughout the year Guest Predictions Review - "They Called It" [00:04:00] Rachel Tru Air on AI SDRs: Still a work in progress Chase Hannigan on no-code agentic systems: Ahead of the curve Liza Adams on EQ being the edge: Called it perfectly Major Themes That Emerged [00:08:00] Adoption over tools as the key to success AI as teammate vs. AI as output generator The "sandwich model" - humans at both ends, AI in the middle Curiosity and EQ as critical differentiators What Failed This Year [00:10:00] AI vendor spray-and-pray marketing Custom GPT overload (600 GPTs at one company!) Rolling out LLMs without proper change management Business Impact Wins [00:17:00] Speed to market improvements Analytics accessibility for non-technical users 600% more time on site from AI-driven traffic Time auditing as a measurement strategy Personal Lightning Round [00:32:00] Most overhyped buzzword: AIEO Underrated tool: N8N Biggest personal unlock: Self-regulation with AI use Best use case: Digital twins and content workflows 2026 Predictions [00:24:00] Agent swarms and workforces (Erin's pick) Digital twins as the hero (Ken's pick) Closed company-specific LLMs Fractional AI experts with their own agent teams New organizational structures emerging Notable Quotes "AI is like an intern with a PhD who doesn't have any business experience" - Ken "Digital twins are great, but I think it's gonna be swarms" - Erin "It's 90% focus on the people and 10% on the execution now, not the other way around" - Erin "Get your hands dirty. Because this is new to everybody, there's a real need to understand what your team is going through" - Erin Guests Mentioned This Episode Liza Adams Rachel Truair (Simpro) Chase Hannegan Sheena Miles Rebecca Shaddix Chris Penn Key Takeaways Change management is critical - 80% focus on people, 20% on execution Start with boring problems - Don't chase the sexiest AI use cases Define acceptable mistakes - Know when to call a pilot a failure Agent swarms are the future - Moving beyond single-purpose tools Communities matter - AI has opened unprecedented knowledge sharing Speed to market - Months-long processes now taking days or hours Resources Mentioned N8N workflow automation platform Relevance AI Lindy ElevenLabs (voice) Planet Money AI recruiting segment Chris Penn's analytics community Coming in Season 3 (March 2026) Human agentic workflows with verification stopgaps Agent swarm implementations New modalities: voice and video applications More on the Iron Man suit approach to fractional AI work Share what you want to see in Season 3 & Connect with the Hosts: Ken Roden Erin Mills About FutureCraft Stay tuned for more insightful episodes from the FutureCraft podcast, where we continue to explore the evolving intersection of AI and GTM. Take advantage of the full episode for in-depth discussions and much more. To listen to the full episode and stay updated on future episodes, visit our website, https://www.futurecraftai.media/ Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past. Music: Far Away - MK2
Si quieres empezar a repensar tu relación con la IA y enterarte antes que nadie y con ventajas de lo que estamos preparando, pásate por escribe.pro/ia.Qué pasa, hacedor/a.Si usas IA… ¿Dirías que eres del equipo ChatGPT, Claude, Gemini… u otro? (abajo te dejo encuesta, en la posdata)Verás. Estoy inmerso en un proceso interesante en cuando a mi relación con la IA. Desde hace tres años uso ChatGPT como ‘IA madre', esa en la que manejo todos mis proyectos y a la que acudo a diario.Pero desde hace un tiempo me preocupa si me estoy chatgepeetando demasiado.¿Me estaré perdiendo otras cosas?Como Guillermo usa Claude, siempre la he tenido en el radar. Hace un tiempo la probé, pero ahora he querido llevar esa prueba una poco más allá…Y el problema no es que me esté gustando más o menos, es que el proceso me ha llevado a una pregunta escabrosa…Pero antes, esta edición está patrocinada por unos chicos que precisamente fomentan mucho tener tu propia casa digital independiente
AI isn't here to replace entrepreneurs—it's here to amplify how we think. In this episode, Erik Van Horn breaks down exactly how he uses AI as a "thinking partner" to analyze FDDs, research industries, and uncover opportunities that 99% of franchise buyers overlook. Learn how to build your own custom GPTs for research, due diligence, and marketing—and why the right inputs always lead to the right output. Timestamps: 00:00 – The GPT Should Know Everything About You 02:33 – Using AI as a Thinking Partner 04:04 – Treat AI Like a $10,000/hour Advisor 06:21 – How I Built a Website in a Day With AI 07:40 – Building Custom GPTs for Your Brand 10:11 – How I Use AI to Analyze FDDs 12:24 – Spotting Private Equity Opportunities With AI 17:00 – Create Better Prompts, Get Better Results 20:20 – AI as Your Copywriter, Not Your Voice 26:37 – Analyzing Item 7 and Item 19 With AI Connect with Erik Van Horn:
The most skilled creatives understand that refinement is crucial when it comes to generative tools. First drafts are just the starting line. Explore how a strategic blend of custom GPTs accelerates the brand development process, streamlines mockup creation, and helps clarify project vision for both teams and clients. Plus, get the real answer to: should you rely on AI for logo design, or does human touch still reign supreme? Discover how to use AI intentionally to amplify creative output— without sacrificing authenticity. ------------------------ In today's episode, we cover the following: The iterative nature of generative AI Combining human talent with AI tools Strategy sessions and brand information processing Creating a brand recipe sheet Moodboard and ideation phase Building visual alignment Mockup and asset creation with AI Presentation and communicating with clients AI content creation Future considerations and predictions ---------------------- RESOURCES: Episode 192: Authenticity and AI with Lauren deVane Episode 216: AI for Brand Designers with Lauren deVane Episode 162: Leveraging AI Tools for Innovative Marketing with Lauren deVane ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMA25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
Send us a textThe salon industry is changing fast. From how stylists learn, to how salons use technology, to what clients expect from their experience, there's a major shift underway. In the first part of our 2026 Salon Predictions series, Todd and Jen break down the changes already happening in education, AI and salon tech, and client behavior, and why salons that move now will have a serious advantage.This episode isn't about fear or hype; it's about understanding the direction the industry is actually going, so you can plan ahead instead of reacting later.Whether you're a commission salon owner, a suite renter, or someone planning to open a salon in the next couple of years, this episode will help you see what's coming and how to position yourself to win the long game.Key TakeawaysA lot of “education” is entertainment. Growth happens in small, focused, actionable sessions.Micro-education and mentorship will outperform large-stage education events.Salons that practice inside the salon outperform salons that “wait to find the time.”Technology is no longer optional; online booking, automation, and AI are becoming client expectations.GPTs and AR consultations will change how salons communicate, book, and guide clients.Hospitality is the new luxury: clients want to feel cared for, not impressed.Younger clients choose salons for vibe, fun, shareability, and convenience.Clients leave because of complacency, not pricing.Episode Timestamps00:00 | Welcome + Why we re-recorded this series01:00 | Structure of the 3-part predictions series02:00 | Opening Take (Jen): Unlearning beliefs about pricing and worth03:30 | Opening Take (Todd): Humans already work like LLMs + misunderstandings about AI06:00 | Prediction #1: Education splits into entertainment vs education08:00 | Challenge: Use large events as team culture, not skill development09:00 | Prediction #2: Rise of Micro-Education + skill-specific training11:30 | Challenge: Find educators who teach exactly what you need12:30 | Prediction #3: Stylists begin seeing education as an investment, not an expense14:30 | Challenge: Ask for pricing, stop assuming you can't afford it15:30 | Prediction #4: Salons that integrate education into workflow will win17:00 | Challenge: Schedule internal education now, don't “hope it happens”18:00 | Technology Prediction #1: The “Digitally Resistant” salons get left behind19:00 | Why convenience + frictionless booking matters more than ever21:00 | AI becomes your operational silent partner23:00 | Real example: Losing a client → AI brought her back two years later24:00 | GPT Agents on salon websites: what's coming next27:00 | AR Consultations: visualizing outcomes before services begin29:30 | Prediction: Data becomes the new scissors32:00 | Prediction: “Good Enough” collapses skill is not differentiation34:00 | Client Trends: Hospitality > Luxury36:00 | Businesses > Individuals. Clients want reliable teams38:00 | Frictionless service = non-negotiable40:00 | Brand Identity is emotional, not aesthetic43:00 | Influencer culture declines, authenticity wins45:00 | What younger clients really want: fun, vibe, shareability48:00 | Why clients leave,Links and Stuff:Our Newsletter Mentoring InquiriesFind more of our things:InstagramHello Hair Pro Website
Building custom GPTs for real work, not just party tricks is tricky. That's why I invited Len Ward to sit in my guest chair. He's a former Wall Street pro turned agency builder, now leading Comexis, and he has the scars to prove what works and what does not. We covered where these tools shine, where they trip you up, and how to keep them sounding like you, not a committee of the internet. Key points The idea Build a focused GPT that acts like a virtual team member. Feed it your processes, products, locations, and goals so it can help with tasks like onboarding, strategy, and client communication. What can go wrong Trusting outputs without review, letting the model drift from your voice over time, and uploading sensitive info or leaving training on so your data fuels everyone else's bot. What we would do differently Lock down privacy settings, create prompt playbooks, retrain with fresh voice samples on a set schedule, and keep humans in the loop for approval. What went wrong I learned the hard way that voice drifts. I had the GPT read my work, it started strong, then wandered off into generic advice land. Len called out why. If we keep feeding broad material and never course correct, the model forgets our tone. Another stumble is data carelessness. Uploading client details or financials, even as examples, can create risk. One more trap is blind faith. These tools are fast, not flawless. They still need a final pass from human eyes. Actionable takeaways for women running the show Scope the job Name one clear role for each GPT, such as Onboarding Coordinator or Content Draft Assistant. Narrow focus leads to better answers. Set privacy controls In settings, turn off training on your data. Do not upload personal or financial info. If you must, scrub names and use your own codes. Build a prompt playbook Ask the GPT to write the top ten prompts it responds to best. Save them and start sessions with those prompts to keep work on track. Refresh the voice Every few weeks, feed three to five recent posts, emails, or show notes and say, learn this voice again. Then ask for a short style checklist it must follow. Require a human check Before anything goes public, the content owner signs off. Think of GPT as the fast assistant, you are the editor in chief. Collect and centralize content Keep a clean library in Drive or Dropbox. Use clear folders for articles, FAQs, product sheets, and case studies. These become your training set. Answer real questions Watch chatbot logs or support tickets. Turn every repeated question into a page, a post, or a short video. If your site does not solve a problem as fast as ChatGPT, visitors leave. Forget silver bullets Old school SEO tricks are not the ticket. Strong brands with deep, helpful content win more often in AI answers. Keep writing, keep linking, keep it useful. Why this matters now We are shifting from search and retrieve to solve my problem. Custom GPTs, used wisely, can speed that shift inside your business, from onboarding to content to customer care. Used carelessly, they dilute your voice and increase risk. The good news is the fix is simple habits, not magic. About Len Ward Len Ward is a former Wall Street institutional equities professional, agency builder, and now Managing Partner of Commexis—an AI consulting firm helping businesses replace outdated marketing with intelligent systems that think. With over two decades of experience spanning finance, e-commerce, and digital marketing, Len brings a rare perspective on disruption cycles. He believes traditional agencies are finished and that AI is the operating system for the next decade of business. Known for his straight talk and contrarian edge, Len makes AI real, actionable, and impossible to ignore. Visit our website for a free consultation on AI. https://www.Commexis.com
In this episode, AI expert Andrew Bell joins us to show step-by-step how to turn a single Amazon product photo into a polished, scroll-stopping video using AI tools like Sora 2, Amazon Ads' AI video generator, and Gemini.
Marketing at the pace of AI innovation isn't easy, but Rubina Carlson, Head of Marketing at 90 Seconds, has found a way to stay ahead without burning out. In this conversation with host Vinnie Romano, Rubina shares her honest journey from feeling late to the AI party to becoming an AI-first marketer who dedicates one hour per week to systematic experimentation. This episode is packed with practical wisdom for B2B marketers who feel overwhelmed by the rapid pace of AI evolution. Rubina reveals how she carved out time to test tools like Opus Clip, custom GPTs, and Canva Magic, turning weekly pain points into opportunities for AI-powered solutions. She challenges the myth that prompt engineering requires specialists, arguing instead that it's simply about learning to communicate with clarity. Whether you're struggling to justify AI experimentation to leadership or feeling paralysed by the sheer number of tools available, this episode will give you a clear framework to start testing, learning, and integrating AI into your everyday marketing workflow. Guest Introduction Rubina Carlson is a Certified Practising Marketer and Head of Marketing at 90 Seconds, the global platform empowering enterprise brands to create video content at scale. With over 15 years of experience driving growth across tech, tourism, higher education, and agency sectors, Rubina leads data-driven, growth-focused strategies that fuel brand visibility and revenue. Known for her early adoption of social media platforms and now AI, she's at the forefront of marketing innovation, having built internal GPTs and tested a wide range of AI tools to push marketing performance further. Beyond her corporate role, Rubina serves as Director of Digital Adelaide (South Australia's largest marketing conference) and is a key driver of Adelaide's emerging AI events. Key Topics Overcoming "late to the AI party" fears: Transform anxiety into systematic learningOne-hour-per-week AI testing: Friday afternoon framework for testing solutionsBuilding custom GPTs: Achieve 80% first-draft quality with brand voiceStrategic AI tool testing: Compare tools for real problem-solving vs trendsOpus Clip for video repurposing: Transform long videos into social clipsRebecca Webber's AI success: Cut assessment time from 60 min to 30 secPrompt engineering demystified: Clear communication, not specialist roleNavigating AI restrictions: Build business cases when IT blocks tools Resources & Links People Mentioned Stephen Mayall - Growth marketer focusing on AI and agentic workflowsTim Lillyman - Marketing leader at XPON Technologies Group, active in AI and automationAxel Sukianto - B2B SaaS marketer and growth marketing advisorChristopher Chow - Head of Growth Marketing at Smokeball, LinkedIn video creatorRebecca Webber - Literacy leader at the Department of Education, South Australia, developed an award-winning AI assessment toolSimon Sinek - Author of "Start with Why" Companies & Tools 90 Seconds - Rubina's company, a global video creation platformOpus Clip - AI video clipping tool for creating viral shorts from long videosCanva Magic - AI features within Canva for design and content creationCustom GPTs - OpenAI's customisable AI assistantsDepartment for Education, South Australia - Organisation where Rebecca Webber developed an award-winning AI assessment toolSocial Media Club Adelaide - Early adopter community mentioned by Rubina Books & Resources "Start with Why" by Simon Sinek Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter Contact & Credits Host: Vinnie Romano Guest: Rubina Carlson Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth
Luxury Listing Specialist - Dominate High End Listings In Any Market
Unlock how AI can quietly build your authority—and your pipeline—while you sleep. Michael sits down with AI strategist Tiffany Marroquín to break down the shift from traditional SEO to AEO (AI Engine Optimization) so you can start showing up as the trusted answer when clients ask tools like ChatGPT, Gemini, and Perplexity for the best luxury agents. You'll hear practical moves you can implement this week: tighten and unify your bios across platforms, build an AEO-friendly content hub with data-backed guides, structure your reviews and pages with schema, post FAQs that mirror real client questions, and leverage LinkedIn, YouTube transcripts, Reddit, and Quora for high-trust signals. Tiffany also shares a rapid workflow—record a 3–5 minute weekly voice memo and spin it into blogs, emails, shorts, and captions—plus how custom GPTs and agent-style automations can research competitors and keep you consistently visible. Want to raise your average sale price and dominate high-end listings? Join the in-person LUXE Designation training on November 19 (bonus mansion tour!). Details and savings at LuxuryDesignation.com/Chicago.
Is your marketing ladder missing the first rung? Jason Rhoads (Rhoads Creative) joins Anya to break down why builders should fix websites and assets before throwing money at ads, and how AI search (AIO) is changing everything from discovery to conversion.We cover:-The Digital Marketing Ladder: the 8 steps -UX that sells: lead-gen flows, visual content, virtual tours, data-tagged assets-AIO to SEO? Preparing your site to “talk to bots” and win AI answers-Content that feeds LLMs without becoming AI slop (voice, structure, schema)-Analytics that prove ROI: CRM tie-ins, attribution, appointments → sales-Paid search today (rising CPCs) and what's next for social/TikTok search-Practical AI workflows: brand-tuned GPTs, faster content ops, better insightsIf you're a homebuilder or marketer wondering where to put budget in 2026, this episode gives you a ladder to climb: one smart rung at a time.Chapters: 00:00 Intro 01:05 Jason's path & why builders need better data 03:00 The Digital Marketing Ladder 06:10 Websites & assets: the #1 ROI lever 09:10 AI search and “bot-to-bot” readiness 12:20 From SEO to AIO: content that ranks in AI 20:05 Validating the AI recommendation: trust pages that matter 24:00 Visuals that feed AI (not just look pretty) 26:00 Measuring ROI with CRM + attribution 28:30 AI tools/workflows Jason recommends 31:00 What's next: TikTok search & beyond 33:00 One thing overwhelmed teams should do now 34:30 Where to find Jason
In this episode, Carl Britton, Jr. joins Nic across the lens to talk about AI and how it can benefit workers in the skilled trades and construction industry.Before Carl ran his own concrete company, now he's training men and women in the trades in how to implement AI in their work and life. He is the founder of Iron Thread Consulting and a family man. One use case Carl's mentions is how to let AI produce a safety briefing, manually verify its accuracy, and save a lot of time in the process.In his trainings Carl shows individuals how to build agents and GPTs to help automate some of the mundane tasks and other time-consuming tasks. Personally, he has uses it to help him improve his diet and nutrition as well as produce images for his presentations.They discuss the barriers to people using AI and recognize how those who know AI will likely be the ones who keep their jobs or replace those who don't know how to use AI.You can reach out to Carl at http://www.ironthread.online/.If you enjoy Nic and Tarina's podcast and get something from listening to “all this Nic Bittle Crap,” please hit the like button, share it with a friend, or both. Your recommendation goes a long way in helping us reach more people.Also if you have questions that you want Nic and Tarina to answer, email them at info@nicbittle.com.---
Let's talk about monetization with AI—without the overwhelm, the jargon, or pretending you're suddenly a coder.In this episode we break down three clear paths to monetizing with AI that don't require you to build a tool, start a tech company, or even understand how ChatGPT works behind the curtain.You'll discover how to:Save hours (and reclaim your evenings) by using AI to streamline the behind-the-scenes workEnhance your client delivery so every touchpoint feels high-touch—without adding more calls to your calendarProductize your expertise into AI-powered experiences that sell while you sleepYou'll hear real-world examples, including how I turned my proprietary frameworks into tools like Brenda (the BrandCalibrator™) and Valerie (the Visibility Auditor)—and how these tools create scalable, on-brand experiences that feel personal and profitable.Plus, I'll walk you through the #1 mistake most creators make when building GPTs and how to protect your intellectual property before you put your methods into AI.This episode will spark ideas for how you can work less, earn more, and serve better using AI in your business—no tech degree required.We'll Unpack:The 3 monetization paths with AI: Operational Efficiency, Enhanced Client Delivery, ProductizationHow to measure ROI from time saved (and why that's just as powerful as new income)A behind-the-scenes look at Kelly's “onboarding assistant” GPT that cut her process from 20 hours to 2Why productizing your knowledge through AI tools can expand reach and protect your IPThe mindset shift from “AI is replacing us” to “AI helps us human better”>>Your Next Steps: Get the workshop replay for $1 with coupon code: Podcast. Train AI to sound like you with BrandCalibrator™Done for you visibility plan by Valerie the Visibility Auditor Let's work together: https://ksco.ca/ Get visible without social media Connect on Instagram>>Thanks for Listening!If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. Sharing it on Instagram and tagging @entrepreneurschoolpodcast
Adventures in kakeland - A podcast about running a cake business
In todays episode i talk about my strategy for reconnecting with social media after my cake hiatus and and what tools and approach i am going to take to make social media manageable.I also speak about how I've created a social media planner to solve my own problem of being strategic in my approach. Plus how i have dabbled with A.I to create some custom GPTs for cake business owners. These resources will be under Adventures in kakeland studio (the link is below)I also talk about this years cake international, what i thought about this years show and also what I've seen trending across social media during the month of October.Adventures in kakeland studioIf you have a question or feedback about this episode you can message me here. Thank you for listeningYou can connect with me via:Instagram: Adventures in KakelandAdventures in kakeland studio: Creative projects, custom GPTs, books and resourcesPublished books for hobbyist and cake business owners. A food management system: for small home based food businesses Bake -cover-finish -deliver: undated Weekly baking planner Cake business order form book Cake business Social media planner Dated weekly cake business planner (2026) My Business social media channelsInstagram: Kake and CupkakeryFacebook: Kake and Cupkakery...
In this week's pep talk, I am sharing the real strategies behind how we doubled our yearly podcast downloads in just 30 days—without going viral or spending a cent on ads. It's all about sustainable systems, smarter repurposing, and a few key SEO tweaks that changed everything. In today's episode, I share:02:51 – Why this growth came from systems, not trends, and the power of sustainable visibility05:00 – How refocusing on one platform (the podcast) created more consistency and connection06:26 – The small SEO updates that boosted our show ranking on Apple, Spotify, and Google07:56 – How rethinking interviews and conversations increased engagement and authenticity09:56 – The repurposing and SEO system that now lets ChatGPT recommend our content11:46 – How we use custom GPTs to automate content creation and save hours each week13:52 – The “podcast newsletter” strategy that builds deeper listener relationships15:19 – Why curated playlists drive repeat listens and long-term growth16:12 – How simplifying the process led to exponential results—and more fun doing it17:09 – The real secret behind growth: improving the experience, not the effort
NEW! GPT Creation Course: Learn how to create and sell GPTs in just one day! FuturePath AI: Your Personal Career & Purpose Mentor Learn more about your ad choices. Visit megaphone.fm/adchoices
Trends, templates, and custom GPTs are everywhere. They make content creation feel faster and easier, until your posts start blending in and your message gets lost.In this episode, I'm breaking down three simple questions to ask before you grab another Canva template, jump on a trending audio, or let AI write your next email. These will help you figure out whether that shortcut is actually helping your business — or quietly hurting your strategy.Because saving time is great, but not if it's costing you connection, clarity, or sales.You don't need to ditch shortcuts. You just need to use them with intention.Mentioned in This EpisodeThe Content Academy Canva Template Membership – affordable, beautifully designed templates worth customizing, not copying (not an affiliate, just like it)Content to Clients Membership – where we build the messaging and content plan that make every shortcut actually convert
ChatGPT Agents and Atlas have taken all the spotlight.
In this episode of Business Coaching Secrets, Karl Bryan and Rode Dog dive deep into the mindsets and strategies for building lasting wealth and a resilient, wildly profitable coaching business. From handling the myth of overnight success, to practical AI use cases, to why most business owners never truly achieve wealth, Karl delivers a high-energy, rabbit-hole filled masterclass on how business coaches and their clients must define winning, ignore negative media narratives, and embrace the boring, compounding path to freedom. Packed with actionable insights, examples, and hard-hitting truths, this episode is a roller-coaster ride through the foundations of success in coaching and business. Key Topics Covered The Psychology of Success and Progress in Coaching Why clients often don't feel successful, even when they're making progress. The critical importance of defining "winning" for both you and your clients. Celebrating every milestone, not just the finish line. Effective Messaging for Coaches The secret sauce behind messaging: clarity beats creativity. Concise, simple hooks vs. common, forgettable marketing language. Real-world examples for tightening up messaging across niches: from bookkeeping to roofing. AI-Proof Coaching Niches and Growth Opportunities Why home services and trades (plumbing, roofing, landscaping) are still AI-resistant. The importance of not falling for AI doomsday narratives. Nvidia CEO Jensen Huang's advice: The next millionaires will come from the trades, not tech. Media and Narrative Management How modern news manipulates via negative bias, recency, and doom scrolling. Using critical thinking to filter out noise and focus on what moves your "boat" forward. Real Use Cases for AI in Coaching Businesses Implementing chatbots, custom GPTs, automating messaging and FAQ systems. Training not just yourself, but your clients and their teams on leveraging AI for small business wins. The Truth About Wealth Creation The difference between net worth and income: why sustainable wealth is about recurring cash flow. The perils of being overly optimistic, believing your own noise, and unnecessary risk. Practical wealth-building advice: own assets that produce, avoid excessive debt, and play the long, boring game. Notable Quotes "Nothing about success feels successful while you're building it." — Karl Bryan "Define winning and commit all of you to it... Progress equals happiness." "Your messaging should be clear more than it is creative... Big words spare very poorly in advertising." "Robots will wash windows in New York long before they do in Wisconsin. Don't doom scroll and play out worst-case AI scenarios." "The greatest gift you can give your clients is expectations. Expect great results from them and for yourself." "The best way to get really wealthy is to live a long time… and the best way to go broke is to live a long time." "Money is a game of doubles. The most expensive habit you have is impressing people." Actionable Takeaways ✓ Define Success Early: Help clients (and yourself) nail down what "winning" looks like and track even small progress. ✓ Craft Clear Messaging: Edit marketing so that a child (or your average client!) immediately understands the offer—short, benefits-driven, and direct. ✓ Celebrate Milestones: Affirm every achievement—big or small—so clients see and feel the momentum. ✓ Don't Fear AI—Leverage It: Identify sectors that are secure from automation and help clients maximize their strengths in those areas. ✓ Practice Critical Media Consumption: Cut out negative scrolling—focus on patterns, historical context, and your own progress, not sensational headlines. ✓ Build Wealth That Endures: Encourage recurring, reliable income streams (rental properties, business cashflow), not one-time "big wins" or speculative bets. ✓ Play the Long Game: Compounding, consistency, and patience win. Wealth comes from boring, repeatable behaviors, not hype. Resources Mentioned Profit Acceleration Software™ (by Karl Bryan) Revolutionary coaching tool to demonstrate instant value and profitability for clients. AI Business Coaching Dojo 24/7 access to 21 specialized AI agents for practicing business coaching skills at scale. Book: 1929: The Year of the Great Crash (A must-read for understanding market cycles and financial history.) Business Insider Reference to trends and statistics around AI, trade jobs, and the future of millionaire creation. Networking Groups: BNI, local chambers of commerce—the key to client acquisition remains real-world relationship-building. If you enjoyed the episode, please subscribe, share with a fellow coach, and leave a review. See you next week on Business Coaching Secrets! Ready to elevate your coaching business? Don't wait! Listen to this episode now and take tangible steps toward lasting wealth and client growth. Visit Focused.com for more information on the Profit Acceleration Software™ and join our community of thriving coaches. Get a demo at https://go.focused.com/profit-acceleration
On this episode of FDE+, Kortney Harmon and Mike Wolford, CEO of LexDuo, explore how AI is redefining what it means to be a recruiter—and why the future belongs to those who build with it, not just use it.They discuss how recruiters are moving beyond basic prompting into programming and workflow design—creating custom GPTs, connecting APIs, and automating tasks that once drained hours from their day. Mike also explains how imagination has become a recruiter's new competitive advantage and outlines the ethical and legal considerations that come with building AI-driven systems.Key Takeaways • The three levels of AI adoption and how each elevates recruiter performance • Why creativity, not coding, defines success in the AI-driven era • How API connections can integrate your ATS, CRM, and communication tools • The coming divide between corporate TA and staffing—and where opportunity grows • How to “automate and elevate” recruiting by combining AI precision with human judgmentDiscover how forward-thinking recruiters are using AI to amplify—not replace—the human side of hiring.___________Follow Mike Wolford on LinkedIn: LinkedIn | Mike Check out his website: lexduo.net Follow Crelate on LinkedIn: Crelate Want to learn more about Crelate? Book a demo here Subscribe to our newsletter: The Full Desk Experience
In this episode of The Inquisitor, host Marcus Cauchi sits down with Scott Aaron, co-founder of The Time to Grow, to explore the power of authenticity in marketing and sales. Scott helps coaches, consultants, and service professionals scale their businesses by prioritizing connection over competition, and this conversation is packed with actionable strategies for growing your presence on LinkedIn while staying human-first. From leveraging AI ethically to optimizing your LinkedIn profile for inbound leads, this episode offers practical insights you can implement immediately. Key Takeaways 1. AI as a Tool, Not a Replacement AI is in its early stages and should be used as a tool to enhance, not replace, human work. Scott and his team use personalized GPTs to help members craft high-engagement LinkedIn content. Avoid “scaling idiocy at volume”: always use AI with a human-centric approach. 2. The Warm Touchpoint Messaging Strategy Dedicate 20–30 minutes daily to active networking on LinkedIn. Automation tools violate LinkedIn's rules—all messages should be sent manually. Use the Warm Touchpoint Checklist to identify opportunities: Accept connection requests Engage with posts and content Comment or vote in polls Subscribe to newsletters Craft your first message: One warm, friendly paragraph Include a relatable connection point Use the word “support” to build rapport Avoid pitching or hard-selling Test your CTAs: Compare direct questions (e.g., “Do you have time for a Zoom this week?”) versus open-ended statements for one month to see what drives more booked calls. 3. High-Impact Content Strategy LinkedIn content increasingly acts as a lead generator. Combine Thought Leadership (expert positioning) with Storytelling (relatability). Keep content simple and digestible, avoiding technical overload. Prioritize practice over perfection and give tangible tips for free to build trust and credibility. 4. Content Types & Scheduling Content Type Frequency Key Tips LinkedIn Newsletter Weekly (Fridays) Best for building subscribers and external traffic. Requires 150+ connections. LinkedIn Live (Video) Twice a week (Mon & Thu, 10 a.m. ET) Build trust over time. Include a CTA to convert viewers into subscribers. Carousel Posts (PDF) Every other week (Saturdays) Use PDF format to allow scrolling. Share quick, actionable tips. Articles Only if under 150 connections Resharing Occasionally Always add your perspective to highlight expertise. 5. Profile Optimization About Section (Summary) 300–500 words, written in first person Share your personal story, what you do, who you serve, and how you serve them Include 15–20 skill keywords for SEO End with a clear CTA Experience Section List at least three roles, with your most relevant first Include short 2–4 sentence descriptions Use title formatting with totem poles to highlight expertise Example: Co-founder of The Time to Grow | Marketing | Sales | Branding Whether you're looking to grow your LinkedIn presence, craft content that converts, or use AI ethically in your business, this episode gives you the tools to start today. Implement one tip, test it, and watch your connections, and your opportunities, grow. Connect with Aaron on LinkedIn https://www.linkedin.com/in/scottaaroncoach/ Join the Expert Content Society : https://www.thetimetogrow.com/expert-content-society
Recorded live in Banff at The Gathering 2025, this special on-location episode of The Sleeping Barber Podcast brings together three conversations and a recap from hosts Vassilis Douros and Marc Binkley.The episode explores how belonging, creativity, and technology are shaping the next chapter of marketing — from AI and the creator economy to the deeper values that connect brands and people.Ryan Gill, co-founder of The Gathering and Cult, shares the philosophy behind the event's enduring success and what it takes to preserve its soul as it grows. His perspective on leadership, belonging, and the responsibility of “being good guests” in Banff underscores a broader lesson for marketers — scale only matters if it deepens connection.Vanessa Hope Schneider, Head of Marketing at Descript, reframes AI not as a threat but as a creative ally. She challenges marketers to take an “AI vacation” — dedicating uninterrupted time to learn and experiment — and reminds us that curiosity, not fear, should guide adoption. Her examples of AI co-creation, from “vibe-coded” design tools to custom GPTs for audience personas, reveal how AI can amplify human creativity rather than replace it.Caroline Murphy, CMO of Meta4 Interactive, takes us inside the evolving world of in-game brand experiences. She describes how brands can authentically show up inside ecosystems like Fortnite and Roblox by co-creating with gamers, designing “playable stories” that enhance — not interrupt — gameplay. It's a new kind of “digital physical availability,” meeting audiences where they already live, play, and connect.Together, these conversations capture the evolving state of marketing: human connection grounded in creativity, powered by technology, and measured by meaning — not just metrics.Timestamps00:00 – Welcome to The Gathering 2025 in Banff, Alberta02:10 – Reflections on connection, belonging, and “no badge attacks”05:35 – The state of marketing effectiveness & long-term partnerships09:25 – Ryan Gill on scaling connection without losing soul16:40 – Leadership, values & “unreasonable hospitality”22:50 – Vanessa Hope Schneider on AI, creativity & taking an “AI vacation”31:00 – Coexisting with AI — where humans add the magic36:40 – Carolyn Murphy on the creator economy & in-game brand storytelling44:10 – How brands show up authentically in Roblox & Fortnite51:15 – Measurement, co-creation, and the next era of engagement
Ever wondered if you're missing out on some easy AI hacks? We were both surprised recently to read the results of some research we'd conducted with senior executives about their AI usage to see that most people are barely scratching the surface of what these tools can do. That's prompted us to create this episode bringing you a practical guide to the techniques that actually make a big difference.We're sharing the most powerful techniques and hacks we've discovered after constant AI use and refinement. These aren't theoretical concepts or beginner basics, they're the strategies and simple steps that can transform how effectively you work with tools such as ChatGPT, Claude, Gemini and Co Pilot.In this episode, we reveal four separate and easy approaches that will upgrade your AI outputs immediately. Don't worry, you won't need to spend hours learning or implementing any of these hacks. For example, you'll discover how to get AI to do the heavy lifting on prompts themselves (yes, really), and learn a great way to tackle repetitive tasks with ease, avoiding re-inventing the wheel time and time again.Some of the techniques you'll hear about include:The metaprompting technique that can save hours of prompt refinementHow Projects, Gems, GPTs and Custom Co Pilots may turbo-charge your productivity A step by step explanation of how you can set up these tools, andExactly how AI was used to help generate some of the copy you're reading now. Whether you're already comfortable with AI or still finding your feet, we're confident that at least one of these techniques will help you level up your own AI skills and outcomes. Listen now for practical and real examples of how these techniques work in action to help you work smarter with AI. Hosted on Acast. See acast.com/privacy for more information.
This week Rachel and Lynne talk about how to find clients using AI with their guest, Ilise Benun, a business coach for creatives. In a practical and inspiring chat, Ilise takes us through (step-by-step) how to utilise AI for client acquisition, showing how to find your perfect clients and then how you can reach out. It's a great conversation, talking about: Why you still need to build relationships in real life Identifying target markets with AI Crafting effective AI prompts Approaching new markets and understanding pain points Networking and engaging with people How to use content marketing and outreach strategies to grow your freelance business AI's limitations Rachel and Lynne also explore practical AI applications such as customised GPTs and chat about emerging trends with AI in the marketing landscape. Find Ilise's AI Kit at: https://go.marketing-mentor.com/free-ai-kit Connect with her https://www.marketing-mentor.com/ https://www.linkedin.com/in/ilisebenun/ Or her podcast, The Marketing Mentor: https://pod.link/279328611 Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/ Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co
The future of AI, leveraging custom GPTs, and the importance of personal branding with Trey Griffin from Raptive. ----- Welcome to episode 541 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Trey Griffin from Raptive. Maximize Efficiency with AI (Without Losing Your Voice) with Trey Griffin from Raptive In this episode, Bjork and Trey Griffin get real about AI, which is here to be your new workhorse, not your competition. They dive into how tools like Custom GPTs can give you a massive efficiency boost, helping you move past the grunt work of brainstorming and drafting so you can focus on creative risks and developing better ideas. By letting AI handle the routine tasks, you're freeing up your most valuable resource (your time!!!) to strategize and stay ahead of a rapidly changing content landscape. The biggest factor that will keep you relevant? Your human touch. Since AI can create a mountain of content, your unique personal branding and authentic storytelling is now more crucial than ever. They'll talk about why the creators who build genuine connections and layer their own personality into their work are the ones who will stand out in a saturated market. This episode provides the blueprint for leveraging AI for speed while ensuring your core content remains something only you can create. Three episode takeaways: Think of AI as an assistant rather than a replacement: Think of tools like Custom GPTs as a way to ditch the grunt work, like brainstorming or first drafts. That way, you can spend more time on the things that truly matter. The efficiency boost is real, letting you take more creative risks and move faster. Your “human touch” is the secret sauce: With AI making it easier for everyone to create something, your personal branding and unique storytelling is what will make you stand out. The human element — your voice, your perspective, your emotion — is what people connect with and what AI simply can't replicate. Don't overlook it! Staying nimble in a changing landscape: There's no denying that the content game is being reshaped by AI, which brings both opportunities and threats to creators. This technology is only going to get better, so keep experimenting with new tools and be ready to adapt how you create and how people consume content. Resources: Raptive OpenAI DevDay 2025 ChatGPT Episode 424 of The Food Blogger Pro podcast: The Future of Content Creation (and Protection) in a World of AI with Paul Bannister from Raptive Sora — OpenAI ElevenLabs Anthropic VO3 If Anyone Builds It, Everyone Dies Alpha Evolve AlphaFold Claude Connect with Trey on LinkedIn Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Have you ever felt like you're doing all the marketing things—and still not being seen? In this special replay, I'm flipping the mic and joining Lori Young on The OfferMojo Show to talk about visibility the sustainable way: relationship-led, energy-aligned, and supported by AI.We dig into why social media is not your only path (or even your best lead source), the difference between performative vs. strategic visibility, and the 10-minute-a-day habit that compounds into speaking invites, partnerships, and clients—without burning you out. I also share how I'm using AI (including custom GPTs) to repurpose smarter, pitch faster, and keep momentum when life gets lifey.We'll UnpackWhy visibility ≠ “be everywhere” (and what to do instead)Social media as nurture, not lead gen—and what to use for leadsStrategic vs. performative visibility (and how to spot the difference)The 10-minute visibility habit that compounds over 60–90 daysRelationship-led growth: collaborations, podcasts, speakingPractical ways I use AI to save time and stay in my voicePermission to rest: energetic alignment beats algorithm anxiety>>CHECK OUT LORI'S PODYour Next Steps:The Next AI Era: GPT Ecosystems workshop for $1 with coupon: PODCASTTrain AI to sound like you (in under 2 hours) with BrandCalibrator™ Let's chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call Get visible without social media Connect on Instagram>>Thanks for Listening!If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. Sharing it on Instagram and tagging @entrepreneurschoolpodcast
The Lit Up & Liberated Entrepreneur, from passion to profits, with digital products
You know those ideas that drop in like lightning… and change everything? That's exactly what happened when I realised I could merge Human Design with AI.Hey beautiful, it's Yvette here, your Human Design for Marketing guide. After a few months of freedom, travel, and even a little laryngitis (yep, lost my voice for a few days), I'm finally back behind the mic and today I'm taking you inside my world of GPTs.In this episode, I share how I went from total AI resistance to building my own suite of custom GPTs.. including my first creation, the Cosmic Content Creator Kit, and my latest muses, Frieda and Sellina. You'll hear the full behind-the-scenes of how I build them, what they actually do, and how they're helping thousands of soul-led entrepreneurs like you create content that feels aligned and actually works.✨ Inside you'll learn: • How Human Design and AI can coexist beautifully in your business • Why your energy (not the algorithm) is still your biggest edge • What makes a GPT truly valuable and how to use them wiselyIf you're ready to blend intuition with innovation, this episode will light you up.Listen, subscribe, and leave a review, it helps more women discover how to market in alignment with who they really are.Most products are below, here are the others:Audience Clarity Activation----------------------------------Please come say hi!Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questionsFollow me on IGCheckout our YouTube channelDownload your Human Design chartDownload your custom Human Design for Marketing Reading (report) + Frieda
You haven't used ChatGPT's Apps yet?
In this episode my guest is Vermont broker-owner Blair Knowles about how AI is reshaping daily real estate work. From using Whisper Flow dictation for faster communication to Google's Nano Banana for twilight photos and virtual staging, Blair shares practical tools that save time and money. The discussion also covers custom GPTs for CMA prep, optimizing bios to rank in ChatGPT searches, and why now is the moment for agents and brokerages to adopt AI. Resources Mentioned Whisper Flow Bio Visibility Optimizer GPT - https://chatgpt.com/g/g-687e4fde4ac48191aa71be5a671951b5-agent-bio-visibility-optimizer AI 2027 article - https://ai-2027.com Bigger Pockets podcast RAIN: Real Estate's AI Network | Free Facebook Group AEO/GEO - How to Show Up on ChatGPT | Free Guide Books/Influences Rich Dad Poor Dad – Robert Kiyosaki How to Win Friends and Influence People – Dale Carnegie The Defining Decade – Meg Jay Guest: Blair Knowles About Blair - https://www.yourvermonthomesearch.com/agents/blair/ Facebook: https://www.facebook.com/ridgelinerealestateco Instagram: https://www.instagram.com/blairknowles/ Linkedin: https://www.linkedin.com/company/ridgelinerealestate/ Host: Rajeev Sajja Rajeev Sajja on Facebook Rajeev Sajja on Instagram Rajeev Sajja on LinkedIn Rajeev Sajja on YouTube Resources: Real Estate AI Flash Podcast Site AI Playbook Join the Instagram Real Estate AI Insiders Channel Join the Real Estate AI Academy waitlist Subscribe to the Real Estate AI Flash Newsletter
Will this be AI's 'App Store Moment'?
Last week we talked about why you don't have to choose between money and alignment. Today, I'm sharing the actual framework that allowed me to stop making that choice altogether.Here's what most people miss about aligned action—it's not just energetic work or visualisation. It also includes having the strategic foundations in place to actually support what you're visualising. You can't visualise your way to a business that runs without you if you haven't built the systems. And you can't build sustainable systems if you're not clear on what experience you actually want to have.In this episode, I'm sharing how I went from believing I had to sacrifice my ambition to be aligned, to creating a 200% increase in launch results while taking summers off and feeling completely nourished by my work.In this episode, I share:
A shocking statistic reveals that 80% of leaders are dangerously behind on AI, and the window to catch up is closing fast. Most are trapped by day-to-day "urgent" tasks, ignoring the "important" work of AI adoption that will determine their company's future. In this episode, executive coach and founder of NewPo, Arielle Lechner, explains why so many leaders are failing to integrate AI and provides a clear roadmap to get started. We discuss how AI is transforming industries like executive coaching with tools like custom GPTs, how to automate workflows to save countless hours, and why you need to start thinking of AI as the most powerful assistant you've never hired. Check out the company: https://newpo.ioBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory
Are you tired of hearing about AI being the future while having no clue where to actually start today? Feeling overwhelmed by all the AI tools, platforms, and promises that seem more like science fiction than practical business solutions? You're not alone – and frankly, most of the AI advice out there is either too technical, too expensive, or just plain too theoretical for real business owners trying to run profitable companies. Here's the problem: Everyone's talking about AI transformation, but nobody's showing you the actual playbook that works whether you're running a 90-person agency or working solo from your kitchen table. You're being sold on massive enterprise solutions when what you really need is someone to say, 'Here's exactly how I use ChatGPT 20 times a day to make better decisions, write better emails, and run my business more efficiently - and here's how you can adapt these same systems even without a team.' Well, today we're solving that problem once and for all. I'm bringing you Ron Callis Jr., CEO and Co-Founder of One Firefly, a marketing powerhouse that serves technology integrators across North America. Ron isn't just talking about AI – he's living it daily. This is the guy who's built custom GPTs for project management, uses AI for everything from podcast preparation to employee reviews, and has systematically integrated AI into his leadership workflow without losing the human touch that built his business. Ron was recognized as a CE Pro Masters Class honoree for his industry contributions, has mentored robotics teams, and has been building and scaling businesses for over two decades. But what makes him perfect for today's conversation is that he's not selling you AI dreams – he's going to share the exact tools, prompts, and processes he uses every single day to lead his team and grow his business. The AI Hat Podcast host Mike Allton asked Ron Callis about: ✨ Start Where You Are: Begin with one daily AI workflow that eliminates your biggest time drain - Ron shows how his email system works with or without an assistant ✨ Systems That Scale With You: Learn how to build AI workflows that work solo today but can grow with your business tomorrow ✨ Practical Over Perfect: See real examples of AI implementation that prioritize results over complexity - no technical degree required Learn more about Ron Callis Connect with Ron Callis on LinkedIn Resources & Brands mentioned in this episode One Firefly What Is a Custom GPT? A Non-Technical Guide to Building Your Own How I Used AI Research to Transform My Solopreneur Business in Days Fathom.ai AI Digital Clone: How to Augment Your Team's Expertise with George B. Thomas Magai Matt Wolfe on YouTube Isar Meitis AI Primer: A Comprehensive Guide Explore past episodes of the The AI Hat Podcast podcast Full Transcript & Show Notes: https://theaihat.com/beyond-the-hype-a-real-ceos-practical-ai-playbook-you-can-copy/ CHAPTERS: 00:00 Introduction to AI in Daily Workflow 02:21 Welcome to The AI Hat Podcast 02:43 The Realities of AI Implementation 03:36 Introducing Ron Callis Jr. 04:33 Daily AI Workflow of a CEO 08:04 Using AI for Emails and Social Media 08:56 Creating Custom GPTs for Efficiency 17:57 The Power of AI in Personal Life 24:08 Mentoring and Coaching at One Firefly 25:34 Creating the Ron Bot: A Knowledge Base Initiative 29:21 Introducing AI in Business Operations 30:30 The AI Council: Formation and Impact 35:25 Personal Insights and Future of AI 40:50 Advice for Business Owners on AI Adoption 47:55 Conclusion and Contact Information Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Jossie Haines—executive coach, fractional engineering leader, and former engineering leader at Apple, Zynga, Tile, and Life360—to unpack how great leaders build inclusive, high-performing teams and adopt AI with intention. Jossie shares pivotal moments from leading Siri teams at Apple (including award-winning Apple TV work) and scaling engineering at Tile, where she helped double the org and architect a culture people still miss. She gets candid about imposter syndrome, why inclusion (not box-checking diversity) drives psychological safety and product quality, and how to communicate in CEO/CFO language: business outcomes, trade-offs, and crisp “yes—and” solutions. You'll also hear her playbook for leaders using AI to reclaim strategic time, from code-base ramp-ups to custom GPTs that coach junior PMs and engineers. Plus: lessons from Zynga's two-week company-wide pivot, the value of age diversity in teams, and why “slow productivity” beats 80-hour grinds. A masterclass in defining success on your own terms—and leading with clarity, courage, and measurable impact.TakeawaysInclusion and psychological safety are prerequisites for high performance.Focus on mechanics (meetings, feedback, promotions) before chasing diversity metrics.Communicate in outcomes and trade-offs; lead with business impact.Use “yes, and” to surface constraints without being the “no” person.Leaders should model effective AI use to raise adoption quality.Treat AI as an 80–90% draft; humans add accuracy and context.Deploy AI where it frees strategy time: research, ramp-ups, admin loops.Build leverage by shipping tangible alternatives quickly.Age diversity strengthens execution and pattern recognition.Replace hustle myths with sustainable “slow productivity.”Senior leaders must self-generate confidence signals; feedback gets rarer.Define success on your terms and make clear, bold asks.Chapters00:00 Intro & Guest Setup02:00 Apple & Tile: Wins, Burnout, and Imposter Syndrome05:00 Designing Roles and Cultures People Miss08:30 Why Senior Leaders Feel Isolated10:40 Inclusion → Psychological Safety → Performance13:10 Operationalizing Inclusion (Meetings, Feedback, Promotions)16:50 Hiring Panels, Representation, and Real Accountability18:55 Keeping Eyes on Outcomes, Not Optics21:50 The Overlooked Advantage of Age Diversity26:20 Boundaries, Peak Hours, and Sustainable Work28:40 Leaders & AI: Modeling Quality and Guardrails33:00 AI as Draft Partner: Seniors vs. Juniors36:30 Practical AI Workflows (Ramp-Ups, Custom Assistants)40:15 Speaking CFO/CEO: Outcomes, Trade-offs, “Yes, and”46:50 Shipping Fast for Negotiation Leverage51:10 Trust Yourself, Ask Boldly, Create Roles54:30 Closing & Book RecommendationsJossie Haines's Social Media Links:https://www.linkedin.com/in/jossiemann/Jossie Haines's Websites:https://jossiehaines.com/Resources and Links:https://www.hireclout.comhttps://www.podcast.hireclout.comhttps://www.linkedin.com/in/hirefasthireright
Angela Crossman, Hernan Chiosso, and Jean-Luc Charles joined us to debrief the “Yellow Pod” conversation from MPL Live NYC and what the group is actually doing with AI at work. We covered opportunities vs blockers, “AI as coach” guardrails, why HR should own enablement, actionable next steps, and predictions for the AI-powered workplace.---- Sponsor Links:
Will this be the AI update that finally brings AI agents to millions?
At OpenAI DevDay, we sit down with Sherwin Wu and Christina Cai from the OpenAI Platform Team to discuss the launch of AgentKit - a comprehensive suite of tools for building, deploying, and optimizing AI agents. Christina walks us through the live demo she performed on stage, building a customer support agent in just 8 minutes using the visual Agent Builder, while Sherwin shares insights on how OpenAI is inverting the traditional website-chatbot paradigm by embedding apps directly within ChatGPT through the new Apps SDK. The conversation explores how OpenAI is tackling the challenges developers face when taking agents to production - from writing and optimizing prompts to building evaluation pipelines. They discuss the decision to adopt Anthropic's MCP protocol for tool connectivity, the importance of visual workflows for complex agent systems, and how features like human-in-the-loop approvals and automated prompt optimization are making agent development more accessible to a broader range of developers. Sherwin and Christina also reveal how OpenAI is dogfooding these tools internally, with their own customer support at openai.com already powered by AgentKit, and share candid insights about the evolution from plugins to GPTs to this new agent platform. They discuss the surprising persistence of prompting as a critical skill (contrary to predictions from two years ago), the challenges of serving custom fine-tuned models at scale, and why they believe visual agent builders are essential as workflows grow to span dozens of nodes. Guests: Sherwin Wu: Head of Engineering, OpenAI Platform https://www.linkedin.com/in/sherwinwu1/ https://x.com/sherwinwu?lang=en Christina Huang: Platform Experience, OpenAI https://x.com/christinaahuang https://www.linkedin.com/in/christinaahuang/ Thanks very much to Lindsay and Shaokyi for helping us set up this great deepdive into the new DevDay launches! Key Topics: • AgentKit launch: Agent SDK, Builder, Evals, and deployment tools • Apps SDK and the inversion of the app-chatbot paradigm • Adopting MCP protocol for universal tool connectivity • Visual agent building vs code-first approaches • Human-in-the-loop workflows and approval systems • Automated prompt optimization and "zero-gradient fine-tuning" • Service Health Dashboard and achieving five nines reliability • ChatKit as an embeddable, evergreen chat interface • The evolution from plugins to GPTs to agent platforms • Internal dogfooding with Codex and agent-powered support
For years, I avoided the word "alignment" because I thought it meant making less money, having less ambition, being less driven. I'd built a seven-figure business quickly—but burnt out so badly my body broke down.When I rebuilt, I made a critical mistake: I made the ambitious part of myself wrong. I exiled the competitive, driven part of me. And guess what? I became "aligned" but started making way less money.And as I rebuilt, I started to realise: Alignment isn't just about rest. Sometimes the most aligned thing you can do is work your ass off for something you believe in. Sometimes it's pricing at what you're worth. Sometimes it's going all in on your vision.The key? Getting all parts of you to have a voice in your business decisions.In this episode, I'm sharing how I went from choosing between success and space to creating a 200% increase in launch results while taking summers off. Plus, a real CCBD pricing conversation where working with different parts created full body congruence in her business decisions.In this episode, I share:
Katie Kim shares how she turned a $50K bakery investment into a $5.5M project, scaled her family business, and now teaches others to develop smarter.In this episode of RealDealChat, Jack sits down with Katie Kim, real estate developer, CCIM, and founder of The Kim Group, to talk about her journey from growing up in a construction family to leading multimillion-dollar development projects.Katie reveals how she turned a $50K bakery investment into a $5.5M project, why scars and setbacks led her to get her CCIM designation, and how she now teaches aspiring developers to avoid costly mistakes through her Real Estate Developer 101 Bootcamp.She also shares why negotiations are where the real fun happens, how to build resilient teams, and why she believes in “AI-enhanced, human-powered” real estate.Here's what you'll learn in this conversation:How Katie got her start in real estate at 16 with a no-money-down dealLessons from running her family development company & launching The Kim GroupHow a $50K bakery project became a $5.5M development with incentivesCreative financing strategies beyond seller financing & down paymentsWhy failure and scars often teach more than winsThe role of mindset, grit, and negotiation in getting real deals doneWhy short selling during 2008 motivated her to become a CCIMHow to build partnerships and choose the right team membersTips for leadership: “Don't bring me problems without 3 solutions”How AI, Airtable, and automations are transforming development todayWhy Katie believes in “fail faster” and taking reps in real estate
On this episode of the Mastery Unleashed Podcast, host Christie Ruffino dives deep into the evolving world of AI-powered marketing with UX design expert and digital strategist Ginny Delaitre. Ginny shares her journey from architecture student to mobile app developer and now founder of VDS Digital Agency, where she helps entrepreneurs blend human-centered branding with smart AI tools.The conversation centers around how to use AI—especially AI agents—ethically and effectively without sacrificing your brand's authenticity. Ginny unpacks the power of UX marketing, a user-experience-first approach to content and brand strategy. She explains why “content without strategy is just noise,” and how to automate smartly while staying deeply connected to your audience.Listeners will learn how to:Avoid “clickbait” automation trapsUse custom GPTs and AI agents for blog creation, email management, and social schedulingImplement the “human in the loop” model to keep messaging aligned and humanLeverage AI as a tool—not a crutch—for intentional, brand-driven marketing ABOUT GINNYVirginie "Ginny" Delaitre is an award-winning marketer and the founder of UX Marketing, a groundbreaking methodology that combines user experience (UX) with modern marketing. As the Founder and CEO of VDS Digital Agency and the UX Marketing Institute (UXMI), she is setting new standards for how brands integrate the user journey into their marketing strategies. GET GINNY'S GENEROUS GIFTUX Marketing Action PlanACCESS THIS GIFT AND MANY MORE LINKS SHARED ON THE SHOWhttps://vdsdigitalagency.com/https://linkedin.com/in/virginiedelaitrehttps://instagram.com/vdsdigitalagency ABOUT OUR SHOWMastery Unleashed is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.Each episode features today's top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.ABOUT OUR FREE GIFT VAULT GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/