Podcasts about digital marketing podcast

In this episode of The Digital Marketing Podcast, Daniel Rowles explores one of the most unexpected but powerful business case studies in modern branding: Taylor Swift! Joined by Kevin Evers, Senior Editor at Harvard Business Review and author of There's Nothing Like This. Kevin dives into how Swift's career offers a masterclass in brand strategy, audience connection, and long-term business thinking. Why does a global superstar in a notoriously cutthroat industry continue to outperform and outlast her peers? According to Kevin, it's not luck or fandom - it's strategy. Drawing on insights from his newly released book, Kevin breaks down the key inflection points in Swift's 20-year career. From turning down a major label at age 13 to preserve creative control, to executing one of the boldest rebranding and ownership moves in music history with her “Taylor's Version” re-recordings, this episode examines how Swift embodies the core principles of marketing, product-market fit, and customer obsession. Daniel and Kevin unpack how Taylor Swift: Identified a niche audience when the data said it wasn't viable Built trust and intimacy into her brand from day one Embraced user-generated content and fan communities to expand reach Navigated multiple brand pivots without losing authenticity Took complete ownership of her brand and intellectual property Continues to evolve while staying aligned to her audience's needs They also explore how her fandom operates as a distributed marketing engine, elevating everything from live streams to lyric analysis and decoding hidden clues. With references to startup thinking, customer experience design, and even parallels with Jobs-to-Be-Done theory, this conversation turns a pop icon into a blueprint for brand building at scale. Whether you're a marketer, entrepreneur or brand strategist, this episode offers rare insight into what it takes to build something culturally durable, and fiercely customer-centric. Key Takeaways: Brand clarity trumps market data when paired with conviction Fan communities can become your most powerful marketing asset Ownership and authenticity are strategic decisions, not just personal ones Pivoting is easier when you've built long-term trust Obsessing over your audience is a competitive advantage  

In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with copywriting and AI expert Kerry Harrison to explore one of the most exciting—and often misunderstood—areas of artificial intelligence: AI-powered copywriting. Together, they dive into how Anthropic's Claude AI compares to tools like ChatGPT and Gemini, and why Claude is quickly becoming a favourite for writers who care about tone, style, and ethical AI. Kerry, a seasoned copywriter and trainer, shares her hands-on experiences using Claude to create high-quality marketing content. She explains how Claude's intuitive interface, stylistic flexibility, and alignment with ethical AI principles make it a uniquely powerful tool for communicators, marketers, and brands. But this isn't just a tool review. It's a masterclass in how to approach AI copywriting strategically. Daniel and Kerry explore a human-first methodology called the AI Sandwich, a practical framework for combining human creativity with AI efficiency. They tackle big questions about authenticity, originality, and prompt engineering, and show how to avoid the cookie-cutter feel that plagues so much AI-generated content. Highlights include: Why Claude's tone of voice and writing capabilities often outperform other models for consumer copy How to train Claude on your own style and get responses that reflect your brand's voice How to use Claude's Projects feature to build custom tools like tone checkers, newsletter editors, and interactive customer personas A breakdown of the AI Sandwich Methodology (Human → AI → Human) for crafting content that feels human, not robotic Techniques for fact-checking, editing, and sense-checking AI outputs to avoid hallucinations and blandness How Kerry uses Claude for marketing strategy, persona creation, positioning, and ideation Tips for integrating Claude with Gmail and calendar tools to improve time management and workflow efficiency This episode is packed with actionable ideas, whether you're a content creator, strategist, marketer, or business owner. You'll learn how to write better prompts, extract more value from AI tools, and remain fiercely authentic and creative in an age of digital automation. Key Takeaways: Train AI on your tone of voice to stand out from generic outputs Use Claude's extended thinking and reasoning models for strategic ideation Human guidance (before and after AI) is critical to compelling content Projects in Claude can act like custom GPTs tailored to your exact needs Staying human, thoughtful, and ethical is still your biggest advantage

In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Brendan Kane, viral strategist and author of One Million Followers, for a deep dive into the art and science of making content go viral. Going viral often feels like marketing mythology,something bosses ask for, but few can explain or deliver. Brendan, however, has built a career proving that virality isn't luck. It's repeatable, measurable, and rooted in storytelling structures that have worked for decades. Brendan shares the behind-the-scenes thinking that led to his experiment growing an audience of 1 million followers in 30 days, starting from scratch, without a team, celebrity status, or advertising budget. More than a vanity metric, the project was a proof-of-concept for a framework that now helps brands, creators, and entrepreneurs reliably generate massive reach and meaningful engagement. In this episode, you'll learn: Why qualitative analysis - not just views and clicks, holds the key to repeatable success The power of storytelling formats like “Man on the Street” and “Two Characters, One Light Bulb” How to match your brand's resources and personality to the right format Why volume isn't the answer, and what quality actually means in the age of AI and infinite content Why originality is overrated, and how proven formats unlock creativity instead of limiting it How even “boring” industries like tax, insurance, and leather craftsmanship can thrive on social media The truth about “frequency myths” and how creators burn out chasing quantity over story Why format mastery trumps trend-chasing—and how sitcoms, Spielberg, and social media are more alike than you think Brendan also breaks down his format-matching process, built from over 10,000 hours of research and analysis of 300+ viral content structures. His agency works with individuals and brands to identify the storytelling structures that resonate most with their audience, and helps them build repeatable, on-brand content that doesn't just go viral, but converts. This conversation flips conventional marketing wisdom on its head, challenging the obsession with originality and encouraging marketers to focus on structure, story, and strategic authenticity. Key Takeaways: Virality isn't random, it's engineered through proven creative models Storytelling formats provide containers for creativity, not limitations Format mastery enables faster growth and deeper audience trust Business outcomes must be baked into your content strategy from day one Social media isn't just another channel, it's the ultimate storytelling platform

"I'm not a critic, I'm a promoter. If I have an experience I don't like, I just don't talk about it. I'm not here to write a scathing review. The content that we push out, we really want it to be only positive things." - Chris Stone   Chris Stone is the marketing force behind SDFoodies and CAFoodies—a fast-growing digital brand he co-founded with his girlfriend to help California food lovers discover the best places to eat, drink, and explore. From restaurant openings and product spotlights to curated staycations and weekend guides, the duo has built a highly engaged following through consistent content, local partnerships, and strategic social media. With a background rooted in creativity and a passion for all things culinary, Chris has turned scroll-worthy plates into a scalable marketing engine. In this episode, he dives into the content strategies that drive their growth, how to build community in a crowded digital space, and what it takes to turn a personal passion into a full-fledged lifestyle brand.   Website: https://cafoodies.me/ TikTok: https://www.tiktok.com/@sdfoodies Instagram: https://www.instagram.com/sdfoodies/ Facebook: https://www.facebook.com/sdfoodies/   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"I'm not a critic, I'm a promoter. If I have an experience I don't like, I just don't talk about it. I'm not here to write a scathing review. The content that we push out, we really want it to be only positive things." - Chris Stone   Chris Stone is the marketing force behind SDFoodies and CAFoodies—a fast-growing digital brand he co-founded with his girlfriend to help California food lovers discover the best places to eat, drink, and explore. From restaurant openings and product spotlights to curated staycations and weekend guides, the duo has built a highly engaged following through consistent content, local partnerships, and strategic social media. With a background rooted in creativity and a passion for all things culinary, Chris has turned scroll-worthy plates into a scalable marketing engine. In this episode, he dives into the content strategies that drive their growth, how to build community in a crowded digital space, and what it takes to turn a personal passion into a full-fledged lifestyle brand.   Website: https://cafoodies.me/ TikTok: https://www.tiktok.com/@sdfoodies Instagram: https://www.instagram.com/sdfoodies/ Facebook: https://www.facebook.com/sdfoodies/   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

In this special solo edition of The Digital Marketing Podcast, Daniel introduces a new regular feature: a fast-paced roundup of the most critical AI and digital marketing news. With the rate of change accelerating across platforms, tools, and marketing strategy, it's never been more important to stay ahead, and this episode helps you do just that. Daniel covers the latest developments from Google, Meta, OpenAI, LinkedIn and more, offering practical commentary on what they mean for marketers right now. From ChatGPT's new operator functions to Google's AI-powered search evolution, this episode is packed with insight on how AI is reshaping digital marketing roles, content, advertising, and SEO. Highlights from this episode: ChatGPT's new Connectors and Deep Research tools Now you can give ChatGPT secure access to your Google Drive, SharePoint, email, and even CRM platforms like HubSpot. Daniel explains how this lets you build bespoke knowledge bases and bring real organisational context to your AI workflows. Operator: OpenAI's first real step into Agentic AI Forget just generating content, Operator can now browse the web and perform actions like posting content or interacting with platforms. Daniel unpacks what this means for junior roles in marketing, and the wider implications for talent development and job design. AI Mode and AI Overviews in Google Search Google is rolling out AI Mode in search results and now has AI Overviews live in 200 countries. Daniel explores what this means for search strategy, SEO, and advertising - especially as Google plans to inject ads into these AI responses. Meta's Advantage+ and the death of manually-built ads? Meta claims its AI-generated ads are outperforming those built by humans, with 100% AI-driven campaign automation arriving in early 2026. Daniel explores the real ROI implications and the future of agency relationships in a world of automated campaign builds. LinkedIn integrates with Adobe Express Daniel explains how new creative integrations are streamlining video ad production and what that means for in-house and outsourced content teams. Through it all, Daniel calls for a conscious approach to adopting AI: how to upskill teams, protect strategic thinking, and build marketing operations that are more human, not less. Key Takeaways: AI tools like ChatGPT are now organisationally aware - marketers must learn to harness them. Search is changing fast, but traditional SEO fundamentals still matter. Automation is pushing paid media roles toward strategic oversight, not just execution. AI is starting to replace, not just augment. some junior marketing roles. The brands that thrive will be those who rethink job design and talent pipelines now.

In this episode of The Digital Marketing Podcast, Daniel, Ciaran, and Louise take a deep dive into the often-misunderstood world of keyword research - one of the most foundational yet complex elements of digital marketing. What starts as a seemingly simple task (“just pick some keywords, right?”) quickly unravels into a minefield of audience intent, brand positioning, search behaviour shifts, and the sometimes soul-crushing reality of traffic that doesn't convert. The trio break down the full process with real-world insight, humour, and some very candid reflections on what not to do. From teaching postgraduate students at Imperial College to running real commercial SEO campaigns, Daniel shares his evolving approach to keyword strategy - highlighting how brand clarity, buyer personas, and mapping the full user journey are essential to getting keyword research right. What you'll learn in this episode: Why volume-based keyword selection is a trap How to balance traffic, intent, and competition in your keyword choices Why middle-of-the-funnel content is often your secret weapon How to prune and optimise your existing content for better conversions The problem with vanity metrics (and what to track instead) How new AI-powered tools like Content Raptor and Keywords Everywhere are changing the game The role of search across Google, YouTube, social and even email What to look for in competitor analysis and how to use keyword clustering effectively Louise brings sharp insight into modern search behaviour and the growing importance of voice, conversational search, and featured snippets, while Ciaran opens up about years of chasing traffic volume before realising conversions are what truly count. (Spoiler: a blog about banana peels and Botox might bring in traffic—but probably not sales.) The episode ends with a step-by-step process for approaching keyword research in 2025, including content ideation, testing, SEO hooks, and how to integrate what you learn across multiple marketing channels. Key Takeaways: Keyword research isn't about finding more keywords - it's about finding the right ones. Strategic alignment between brand, content, and intent is critical. Most marketers overinvest in top-of-funnel traffic and neglect conversion-focused content. Updating and optimising your existing content can often move the needle more than publishing something new. A good keyword is one that drives results - not just visits. With tools, frameworks, and honest advice, this episode is your ultimate keyword research sanity-check. Whether you're building a content strategy from scratch or refining an existing one, this is the guide you didn't know you needed.

In Episode 207 of The Shades of Entrepreneurship, Corey Morris, CEO of Voltage and author of The Digital Marketing Success Plan, shares how he transitioned from agency employee to owner—while learning the hard truths about profitability, digital marketing ROI, and building a focused team culture.Corey walks through how he went from managing operations to acquiring the business, what financial red flags to look out for, and why focusing on your strengths—not every shiny service—is key to sustainable growth. He also reveals how his agency narrowed its scope to specialize in SEO, Google Ads, and web development, ditching services that no longer aligned with performance or passion.Whether you're a digital marketer, creative agency leader, or entrepreneur scaling your service-based business, this episode is packed with tactical lessons and mindset shifts you won't want to miss.

In this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers launch strategic, high-impact campaigns at pace, without compromising on quality. Joined by Peter Abraham (former Econsultancy leader and founder of Crank), alongside Katherine Torrance and Claire Pankhurst, the creators of Supercharged Marketing Sprints, Daniel unpacks a new approach to growth marketing that blends the speed of agile with the strategic rigour marketing has been missing. The team explain how their 5-day sprint framework works in practice - coaching marketing teams to develop and launch live, multichannel campaigns in just a week. Unlike traditional brainstorming workshops that leave great ideas gathering dust, this sprint ends with a live campaign in market, backed by real data and customer insight. Together, they explore how this approach helps businesses: Build high-performing campaigns under intense time constraints Cut through campaign chaos and internal delays Deliver strategic focus without sacrificing speed Align stakeholders quickly around a shared goal Create minimum viable campaigns (MVCs) that actually launch More than just a framework, this is a practical, tested process grounded in real-world experience. Peter shares his initial scepticism, and eventual surprise, at seeing these sprints succeed where other methods stall. Catherine and Claire outline how their structure gives marketing teams space for deep thinking and rapid deployment. They also share how AI tools (like headline generation and campaign planning assistants) are used to speed up the creative process, while still relying on human judgement and strategic thinking. This episode is packed with lessons for marketers frustrated by slow timelines, campaign bottlenecks, and chaotic execution cycles. Daniel and his guests lay out how to shift away from “tactics-first” thinking and instead build campaigns rooted in buyer insight, stakeholder alignment, and clear, testable outcomes. Key Takeaways: Why agile principles need evolution for modern marketing How 5-day sprints help teams go from messy ideas to market-ready campaigns The crucial role of stakeholder alignment and constrained planning How AI can complement (not replace) creative strategy How to build minimum viable campaigns with maximum impact Why fast isn't enough—campaigns must be focused and aligned Whether you're a CMO looking for a faster way to deliver results, or a team lead trying to cut through the clutter, this episode offers an inspiring look at what marketing agility really looks like in action.

In this episode of The Digital Marketing Podcast, Ciaran and Daniel explore the next evolutionary leap in artificial intelligencs - Agentic AI. As tools like ChatGPT and Gemini become more capable, we can go beyond content generation and enter an era where AI can reason, plan, take action, and even deploy code on your behalf. Daniel shares his experience building an interactive Google Algorithm timeline, without any developer or designer help, and explains how tools like Manus (powered by DeepSeek) are revolutionising the way we build websites, visualise data, and even simulate digital marketing campaigns. The duo dive into how agent-based systems can: Solve complex, multi-step problems Deploy fully interactive content and tools Autonomously analyse, design and publish assets across platforms The hosts expplore how this isn't about using AI to do what you've always done, faster. It's about reimagining what's possible.  They challenge marketers to  embrace the creative freedom these tools offer. From timelines and simulations to real-time research visualisations, this episode offers practical insights and inspiration for how to lead anbd not follow the next AI wave. Key Takeaways: Why ChatGPT Operator is a game-changer The future of interactive content powered by AI How to build a personal culture of learning and experimentation Why creativity and human curation matter more than ever

In this episode, we chat with Jane Hunt who is a dynamic and engaging public speaker who delivered talks at top industry events including PRWeek and BrightonSEO. With a talent for identifying industry trends and translating them into actionable insights, she has shared her expertise with global digital audiences on podcasts like Digital Marketing Podcast and SEO Video Show. With 10+ years of experience in digital PR, Jane offers valuable insights into how brands can leverage PR for growth. She shares the latest tactics that are driving real results at JBH and discusses actionable strategies that your audience can find in 'The Digital PR Playbook'. We interviewed Jane on the following topics:What are some of the biggest marketing mistakes practices make and how do they fix it?What marketing channel should you prioritize and why?If a doctor has a small marketing budget, what are 3 things they should do first for visibility online?Med Rank Interactive: https://medrankinteractive.com/  Website: https://jbh.co.uk/ LinkedIn: https://www.linkedin.com/in/jane-hunt-jbh/ Digital PR Playbook: https://www.amazon.com/dp/1399994158 #healthcaredigitalmarketingpodcast janehunt #lamarhull #marketingplaybook #medicalseo #dentalseo #medrankinteractive #doctorpodcast #practicesprodcast #dentalpodcast #jbh

In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles dive headfirst into a topic that's reshaping the way brands grow online: creating brand advocates vs. hiring influencers.

This is a BONUS EPISODE of the Digital Marketing Podcast by Exposure Ninja---------------The marketing landscape is becoming increasingly automated and impersonal — yet consumers are longing for authentic connections before making major purchasing decisions.This disconnect creates an unprecedented opportunity for forward-thinking marketers willing to take a radical approach: putting humans back at the center of their strategy.Over $1 trillion was spent on advertising last year, but studies show people only remember about 3% of the ads they see. That means roughly $950 billion was wasted on forgettable marketing that failed to create meaningful connections.In this episode, Exposure Ninja's CEO, Charlie Marchant, is joined by Phil Tregus-Evans, CEO of Giraffe Social Media and author of the new book "Human First Marketing," who reveals:• Why treating B2B customers as data points rather than humans is destroying trust and wasting marketing budgets (and the simple shift that instantly changes how prospects respond)• The shocking problems with the traditional marketing funnel that dates back to 1898 (and the innovative "Pinball Method" that accurately reflects how modern buyers actually make decisions)• A practical framework called EMPATH that replaces outdated customer avatars with nuanced human understanding that captures what demographics consistently miss• How to strategically balance AI implementation with authentic human connection (avoiding the "lazy AI" trap that makes your content instantly forgettable)In this episode, you'll discover why putting real team members at the forefront of your marketing substantially increases conversion rates and how leading brands are rebuilding trust in an increasingly sceptical marketplace.As Phil explains: "I think with the advance of data and all of the different ways we now do marketing, we've kind of lost touch a little bit with the fact that when you boil it down, marketing is just one group of humans trying to demonstrate the value they can provide to another group of humans."If your competitors are fixated on automation while neglecting the human element, this episode provides your roadmap to meaningful differentiation that drives sustainable growth through authentic connection.

Send us a textFeeling stuck and staring at a blinking cursor? You're not alone.In this episode of Coffees and Content, I'm sharing 5 overlooked places every business owner should be mining for content ideas - even when you feel like you've posted everything already.Whether you're a coach, service provider, or small business owner trying to stay consistent online, this episode will show you exactly where to look when the inspiration well feels dry. From your own inbox to your testimonials, I'm walking you through content gold that's hiding in plain sight - and how to turn it into scroll-stopping posts, podcast episodes, or Reels.

In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with LinkedIn Ads legend AJ Wilcox, founder of B2Linked, for a deep-dive into everything you need to know to run effective, budget-friendly campaigns on LinkedIn.AJ has been living and breathing LinkedIn Ads for over a decade and shares insights honed from managing millions in ad spend. Why LinkedIn Ads Work Differently AJ explains why LinkedIn ads often cost like bottom-of-funnel, but act like top-of-funnel. Understanding this difference is critical to setting realistic expectations and structuring your campaigns for success. Avoiding Expensive Advice From platform recommendations to rep suggestions, AJ breaks down why the default guidance often costs more, and how you can outsmart it. Learn how to bid lower and still reach the right audience with zero drop in lead quality. Smarter Bidding, Better Results Discover AJ's manual bidding strategy that consistently reduces costs while keeping quality high. AJ explains how to find the sweet spot between visibility and efficiency. Segment for Insight, Not Just Scale Why target your entire audience in one go when you can break it down into microsegments that act like live focus groups? Learn how to build campaigns that teach you as they perform so you improve as you go. Building a Funnel That Actually Works AJ outlines a simple but powerful three-stage funnel: Stage 1: Awareness through video and document ads Stage 2: Engagement with deeper content like podcasts, webinars, or YouTube Stage 3: Conversion via direct CTAs or sales calls The result? Up to 5x better conversion rates without wasting budget on premature CTAs. Ad Formats That Convert Find out why “thought leader” video ads and TikTok-style captions are crushing it at the top of the funnelan, and how to retarget strategically using native lead gen forms or your own landing pages (depending on your goals). Metrics That Matter Impressions and clicks are just the surface. AJ shares the real KPIs you should be tracking, from engagement rates to cost-per-booked-call, and how to calculate custom metrics that LinkedIn won't show you. Organic and Paid: Better Together Discover where the LinkedIn platform is headed and why your organic and paid strategies will need to work hand-in-hand. From thought leader ads to CRM integrations, the future of LinkedIn marketing is more connected, and more powerful than ever. -- You'll find all links on TargetInternet.com Show notes:  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

In this episode of Do This, Not That, host Jay Schwedelson welcomes Daniel Rowles, CEO of Target Internet and host of The Digital Marketing Podcast, to explore the intricacies of creating and sustaining successful online communities. They discuss common pitfalls, how focusing on pain points can drive engagement, and practical tips for ongoing community management.=================================================================Best Moments:(00:40) Introduction of Daniel Rowles and his background(01:36) Overview of Target Internet's training services(02:42) The concept of building communities and common pitfalls(04:59) The problem-agitation-solution (PAS) approach to community building(09:13) Focusing on pain points rather than just shared interests(12:45) The effectiveness of paid vs. free communities(14:04) Challenges of maintaining free communities(15:33) Tips for successful community engagement(16:34) How to connect with Daniel Rowles and his resources=================================================================Guest Bio:Daniel Rowles is the CEO of Target Internet, where he leads digital marketing training programs for brands like Google and Apple. He also serves as a senior lecturer at Imperial College London and hosts The Digital Marketing Podcast, which has been ranked #1 in the UK and top 10 globally. With more than 14 years of experience in digital marketing education, Daniel offers innovative approaches to online learning and community building in the marketing industry.=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of The Digital Marketing Podcast, brought to you by TargetInternet.com, Daniel, Ciaran, and Louise revisit the age-old question: “Is SEO dead?” This time, they look ahead to 2025 and beyond. The hosts examine how search engine optimisation has evolved—and why it's far from obsolete, despite the rise of AI, generative search, and changing user behaviours. The Big Question: Is SEO Dead in 2025? The team reflect on how this debate has reappeared time and again over the years. Daniel recalls delivering “Is SEO Dead?” presentations for more than a decade. Each new development—like Google's Search Generative Experience (SGE)—prompts marketers to wonder if SEO, as we know it, is on its last legs. The consensus? While the landscape is changing, SEO is definitely still alive. The Evolution of Search Search Everywhere Optimisation (SEO?) Daniel mentions a Neil Patel reference to “Search Everywhere Optimisation,” suggesting marketers need to ensure their content is discoverable across multiple platforms—search engines, social media, and beyond. While Ciaran pokes fun at the buzzword bingo, this concept points to the wider reality that people no longer rely solely on Google for answers. Search Journey Optimisation (SJO) Daniel also sarcastically floats another acronym—“Search Journey Optimisation”—to emphasise that effective SEO now involves guiding users throughout their journey, from discovery to conversion, across numerous touchpoints. Whether it's a blog, social channel, or AI-driven tool like ChatGPT, the goal is consistent: be where your audience is searching. Generative AI and the Future of Results Google's Business Model A student on Daniel's MSc programme queried whether Google's focus on generative AI answers might undermine its core income from search ads. Daniel counters that because advertising revenue is so vital, Google will simply evolve how it integrates AI responses in order to preserve those crucial ad clicks. AI is more likely to be blended with paid search than to replace it. User Behaviour in Social and AI From Instagram's rise as a “second largest search engine” to ChatGPT's quick-fire Q&A approach, people's searching habits are increasingly diversified. Still, the principle of discoverability remains paramount: marketers must ensure their content can be found wherever potential customers are looking. Why SEO (Still) Matters While AI-driven summaries and direct answers may reduce clicks for basic queries, the hosts point out that deeper engagement and conversions happen when people actually visit a website or platform. Organisations that offer in-depth, high-quality information will continue to attract meaningful traffic. In other words, SEO is still fundamental—just with a renewed focus on user-centric, valuable content across all relevant channels. If you're intrigued by the latest acronyms (SJO, SEO, SGE) or want a clearer understanding of how AI might reshape our industry, this episode is a must-listen. Join Daniel, Ciaran, and Louise as they discuss AI's influence, Google's motivations, and practical steps to stay competitive. Listen now to find out why SEO keeps being declared ‘dead'—and why, in reality, it's more vital than ever. -- You'll find all links on TargetInternet.com Show notes: https://targetinternet.com/resources/how-to-rank-in-chatgpt Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles unpack the latest insights from Hootsuite's 2025 Social Media Trends Report.  Creative Content: Breaking Boundaries Without Breaking Your Brand The discussion kicks off with an exploration of the shift towards entertainment-driven content. Over 60% of organisations are creating content designed to entertain, educate, or inform rather than promote directly. The hosts debate the pros and cons of pushing creative boundaries, citing examples of effective emotional engagement. They also warn of the risks of losing brand consistency and highlight strategies to stay innovative while staying true to your brand identity. Proactive Engagement: Opportunities and Risks The team discusses the growing trend of proactive engagement, where brands interact directly with creators and audiences in real time. With statistics showing that proactive engagement can drive 1.6 times more interaction, they explore how brands can add value to conversations without appearing intrusive or opportunistic. This segment is packed with insights on building meaningful connections while avoiding common engagement pitfalls. Social Listening and Trend-Jacking: Striking the Right Balance The hosts delve into how brands can use advanced social monitoring tools to identify trends, refine their strategies, and increase ROI. They caution against the dangers of "trend-jacking" and the race to viral content, urging marketers to focus on creating authentic, original campaigns that align with their brand values. Generative AI: Creating Better (Not Just More) Content With 83% of marketers using generative AI to accelerate content production, the episode highlights how AI is reshaping the industry. The hosts stress the importance of leveraging AI for quality rather than quantity, emphasising the value of thoughtful, well-crafted content over sheer volume. They also share examples of using AI tools for planning, customer analysis, and segmentation to enhance campaign effectiveness. -- You'll find all links on  Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

In this episode of the Digital Marketing Podcast the team explore five essential email marketing stats to boost your campaigns. Highlights include: Crafting Captivating Subject Lines: Discover the magic of "power words" and how small changes can significantly impact open rates. Learn why overusing certain words, like "discover," can diminish their effectiveness over time. Seasonal and Trendy Keywords: Explore data-driven insights on using seasonal terms like "trends" or "forecasts" to boost engagement. Strategic Capitalisation and Personalisation: Learn how mid-line capitalisation can enhance scannability. Insights into using personalisation effectively without breaking trust. The Art of Invitation: The power of phrases like "You're invited" to increase open rates, with advice on maintaining integrity. Comparison Subject Lines: Why comparisons like "How do you measure up?" spark curiosity and engagement. The team also shares practical tools to test and optimise email performance, plus plenty of tips on maintaining audience trust and balancing creativity with authenticity in email campaigns. -- You'll find all links on  Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

In this episode of the Digital Marketing Podcast, Louise and Daniel discuss the key insights that Louise took away from Semrush's Spotlight conference, their first ever in-person conference in Amsterdam this October. From the future of search to disruptive marketing strategies, content optimisation to the evolving role of authenticity in branding, this episode unpacks actionable strategies and trends for 2025. Tune in today! -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

Bob Brennan Introduces a New AI-Powered Focus for the Podcast This episode marks a major milestone for the Local SEO Tactics podcast. Bob Brennan announces an important transition as he takes sole ownership of the show and unveils an exciting new direction. Learn how the podcast will blend SEO expertise with cutting-edge AI tools to revolutionize your digital marketing strategy. Explore upcoming topics, including AI-powered SEO, chatbots, content creation, and more. Join us as we embrace the future of marketing and help you take your business to new heights. Don't miss this exciting new chapter—subscribe today and prepare to transform your marketing with AI! https://www.localseotactics.com/  

In this episode of the Digital Marketing Podcast, Daniel is joined by Jay Schwedelson, host of US #1 Marketing Podcast and Founder of Outcome Media and Guru Media Hub.  In the episode, Jay shares with us why being real and showcasing your personality is more critical now than ever, how your email database is your most valuable marketing asset, and why casual 'Lo-Fi' content resonates more with audiences. This is not one to miss! If you're looking for practical insights on the top trends and strategies to elevate your marketing game in 2025, tune in today.   Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

FREE TODAY: Download The Total Mind Control Handbook ($27 Value)  https://andymurphy.online/ebook Ready to be a GUEST or SPONSOR? (taking applications now) Let's chat https://andymurphy.online/contact Welcome to EP 441, another exciting episode of the Neuro Performance podcast with your host, Andy Murphy! (FAVORITE GUESTS:  3 Million + downloads: Mathew Knowles (Beyonce's dad), UFC Bruce Buffer, Dennis Mckenna, Tony Jeffries, Matt Gallant, Sanjiv Chopra (Deepaks brother) Listen now and Visit httphttps://neuroperformancepodcast.com to select your favorite platform, become a sponor or guest.  Watch the full interview on YouTube https://www.youtube.com/@AndyMurphyperformance TODAYS EPISODE The goal of this interview is to reveal the person behind the title—Kevin Thompson, also known as "Kevin The Connector." Kevin is not only a successful entrepreneur but also a connector who values relationships over transactions. His work through Impact & Legacy Collective, Tribe for Leaders, and the Million Dollar Relationships podcast has created a global network of entrepreneurs focused on making a meaningful impact. I of course, share my perspective and tools to help you navigate your brain and nervous system. In this episode, you will learn: - Why you must build real relationships for 2025 success - How the online business world must evolve - Why psychology and mastering it, is your biggest skill to learn - How NLP, neuroscience, and neuro performance is the operational manual for your brain - Why joining the 8 figure thinker members club will be your gift to yourself if you are  Frustrated CEOs, Next-Gen leaders, Consultants, and Executives Beyond Limiting Cycles into Untapped 'Blue Oceans' of Income, Influence, and Impact. LINKS GUEST LINK: https://www.facebook.com/KevinTheConnector The Total Mind Control Handbook ($27 Value): https://andymurphy.online/ebook Coaching (personal or corporate)  https://andymurphy.online/contact COURSES https://andymurphy.online/courses KEYNOTES https://andymurphy.online/media    CONTACT ANDY Coaching (personal or corporate)  https://andymurphy.online/contact COURSES https://andymurphy.online/courses KEYNOTES https://andymurphy.online/media    ABOUT PODCAST 3+ MILLION DOWNLOADS FAVORITE GUESTS:  3 Million + downloads: Mathew Knowles (Beyonce's dad), UFC Bruce Buffer, Dennis Mckenna, Tony Jeffries, Matt Gallant, Nick Onken, Sanjiv Chopra (Deepaks brother) Jordan Harbinger, Nathan Latka, Michael O'Neil, Shanda Sumpter, Ari Meisel, Dennis Mckenna, Jill Stanton,  Bio Optimizers, Yuri Elkaim, Jayson Gaignard, Tony Jeffries, Shawn Wells, Theresa Depasquale, Ilan & Guy Ferdman, Hither Mann, Peter Sage, Jayson Gaignard, Jeff Woods,  Matt Gallant, Nick Onken, Scott Oldford and many more.   ABOUT ANDY MURPHY Andy Murphy is a world-leading neuro-performance expert, who for 22 years has developed his cutting-edge protocols by working with the best in sports, health, online, finance, and royalty, to now focusing his passion on the next generation to assist them in being at their peak performance during the great wealth transfer so that they can create an incredible future for us all. https://andymurphy.online/clients

If you've recently listened to our podcast about new acronym GEO, you might want to sit down for this one. In this episode of the Digital Marketing Podcast, we answer a listener's question about the connection between SEO, GEO and AEO (Answer Engine Optimisation). With search behaviour constantly changing, it's important that marketers rethink their approach to their content visibility online. If you want to know the core principles of the three optimization methods and whether conversational/answer search should impact your strategy, tune in today. Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

What is digital PR and does it matter? In this episode of the Digital Marketing Podcast, Daniel sits down with Jane Hunt, CEO and Co-Founder of JBH, a digital PR and SEO agency based in Manchester. Jane shares with Daniel invaluable insights into the digital PR landscape and how its reshaping SEO and brand building for both B2B and B2C clients, and the techniques that power brand visbility. If you're looking for a strategy to build quality backlinks, measure campaign impact and blend SEO with traditional PR to achieve results, tune in today! -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

Does the world of digital marketing need any more three letter acronyms? Apparently so... In this episode of the Digital Marketing Podcast, Daniel and Ciaran talk about the emerging concept of GEO, Generative Engine Optimisation and what it means for the future of digital marketing.  As search engines evolve into generative AI-driven models like ChatGPT, Search Generative Experience (SGE) and more, marketeres now face new challenges in optimising content for visibility. Daniel introduces the concept of GEO and highlights some actionable strategies you can use to improve visbility in these AI-powered search environments. Tune in today! -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

In my latest episode of the Blogger Genius Podcast, I welcome back Britt Reber, founder of Growing Your Traffic, for an in-depth discussion on the transformative role of AI in blogging and SEO. Britt shares her thoughts on how best to leverage AI tools, which are her favorites, how to maintain a human touch in your content, and evolving monetization strategies for bloggers. Show Notes: MiloTree Join The Blogger Genius Newsletter Britt Reber Growing Your Traffic Resource Guide Personality Quiz: What Digital Product Should I Create? Become a Blogger Genius Facebook Group ChatGPT Jasper Nightwatch Keywords Everywhere Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Value of Connection in a Digital World Building Genuine Relationships Despite the vast amount of information available online, genuine human connection has become increasingly valuable. The COVID-19 pandemic has intensified this craving for connection, leading people to seek out content and communities that resonate with them. Actionable Tips: Engage with Your Audience:** Respond to comments, emails, and social media messages to build a sense of community. Share Personal Stories:** Incorporate personal anecdotes and experiences into your content to create a more relatable and engaging narrative. Offer Value: Provide valuable content that addresses your audience's needs and interests, fostering a loyal following. AI Tools for Content Creation and SEO Britt shares her agency's experience with AI tools, highlighting their role in enhancing content creation and SEO. She expresses her preference for Jasper, an AI writing tool known for its versatility and ease of use. While ChatGPT is also a viable alternative, especially with its paid version offering more up-to-date information, Britt believes that investing in a quality AI tool can significantly enhance content creation efficiency. Actionable Tips: Choose the Right AI Tool: Evaluate different AI tools like Jasper and ChatGPT to find the one that best suits your needs. Use AI for Drafting: Utilize AI tools to draft content quickly, then refine and add your personal touch to maintain authenticity. Stay Updated: Keep up with the latest AI advancements to leverage new features and capabilities. Effective SEO Strategies Britt also shares about her favorite SEO tool, Nightwatch, which allows users to monitor keyword rankings and connect with Google Analytics and Search Console. This tool provides valuable insights into traffic trends and keyword performance, enabling her agency to track client progress effectively. Actionable Tips: Monitor Keyword Rankings: Use tools like Nightwatch to track your keyword performance and adjust your strategy accordingly. Analyze Traffic Trends: Regularly review your website's traffic data to identify patterns and opportunities for improvement. Optimize Content: Continuously update and optimize your content based on keyword performance and user behavior. Keyword Research Strategies Keyword research is still very important for driving traffic. Britt highlights the effectiveness of using Google's autocomplete feature and the "People Also Ask" section to discover relevant keywords. She encourages listeners to analyze the top-ranking pages for their target keywords to understand what makes them successful. Actionable Tips: Use Google Autocomplete: Type in your main keywords and see what suggestions Google provides to discover related search terms. Explore "People Also Ask": Review the questions in this section to identify common queries and create content that addresses them. Analyze Competitors: Study the top-ranking pages for your target keywords to understand their content structure and strategy. The Role of Backlinks Britt explains that backlinks are crucial for improving a website's authority and visibility on search engines. She notes that a natural backlink profile is essential, which means having a diverse mix of links from both low-powered and high-powered websites. Google favors this variety, as it appears more organic. Actionable Tips: Create High-Quality Content: Focus on producing valuable, informative content that naturally attracts backlinks. Guest Posting: Reach out to reputable websites in your niche for guest posting opportunities to gain quality backlinks. Analyze Competitor Backlinks: Use tools like Ahrefs or SEMrush to study your competitors' backlink profiles and identify potential link-building opportunities. Monetization Strategies for Bloggers The monetization landscape for blog monetization is changing. Traditional revenue streams, such as affiliate marketing and ad placements, are becoming less effective due to increased competition and changes in user behavior. Britt advises bloggers to explore high-ticket affiliate offers and to consider creating digital products, such as online courses or mentorship programs, as a means of generating income. Actionable Tips: High-Ticket Affiliate Offers: Partner with brands that offer high-ticket items to earn higher commissions. Create Digital Products: Develop online courses, eBooks, or membership programs to diversify your income streams. Offer Services: Consider offering consulting, coaching, or other services that leverage your expertise. The Importance of Personal Connection Britt emphasizes that when people invest in a mentorship or membership program, they are often buying into the person behind the brand rather than just the product itself. This underscores the necessity of sharing personal stories and connecting with audiences on a deeper level. Actionable Tips: Build Trust: Share your journey, successes, and challenges to build trust with your audience. Engage Personally: Offer personalized interactions, such as live Q&A sessions or one-on-one consultations, to strengthen your connection with your audience. Show Authenticity: Be genuine and transparent in your communications to foster a loyal and engaged community. Conclusion By leveraging AI tools, maintaining a human touch in content creation, and exploring diverse monetization strategies, bloggers can navigate the evolving digital landscape and achieve long-term success. Key Takeaways: Embrace AI Tools: Use AI to enhance content creation efficiency while maintaining authenticity. Focus on Connection: Build genuine relationships with your audience through personal stories and engagement. Diversify Income Streams: Explore high-ticket affiliate offers and create digital products to generate income. Other Related Blogger Genius Podcast episodes You'll Enjoy: How to Turn a “Nice-to-Have” Product Into a “Must-Have” with These 6 Triggers with Jillian Leslie The Best Blog Content Tools You've Never Heard Of with Britt Reber Why Blogging Is Far from Dead with Amy Reinecke and Jennifer Draper MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your digital products and growing your audience with MiloTree!

► B2B website design strategy to drive leads, revenue and pipeline.

How do you revive a brand's iconicity? What's the best way to generate engagement amongst Gen Z? Do movie partnerships help drive sales? In this episode of the Digital Marketing Podcast, Daniel is joined by Ibrahim Khan, Global Vice President of Marketing at the Coca-Cola Company. Ibraham talks to us about his strategies behind Fanta's resurgence, how they are leveraging global marketing tactics to reconnect with Gen Z, and their collaboration with the new film Beetlejuice Beetlejuice. The episode also covers the challenges of engaging younger audiences, the role of social media platforms like TikTok, and Fanta's aim to make Halloween as synonymous with its brand as Christmas is with Coke. This is a great podcast episode packed with takeaways for brands - tune in today! -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

►  What is demand generation marketing?  Sam talks to Nemanja Živković, Founder @ Funkymarketing.net -  They cover: 

We have officially released 400 episodes of the Digital Marketing Podcast! To celebrate, we're bringing you a two-part episode on an Inbound Conference Recap and the latest trends in Digital Marketing. Join us as we unpack the latest trends for you, including the ongoing challenges of social media engagement, and the increasing role of AI in content creation. We also take a look at how you can leverage email marketing in a forever-changing marketing environment and how first-party data is becoming crucial for future-proofing your marketing efforts. Part 2 coming soon! -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

►  What makes a Bootstrap either FLY or FAIL! Sam talks to Rich Evans, Co-Owner @ Unbound® -  They cover: 

In this episode of the Digital Marketing Podcast, Daniel is joined by Colin Grieves and Danny Holmes from Experian Marketing Services to discuss life after third-party cookies and how marketers can adapt. As third-party cookies phase out, marketers face new challenges in reaching their audiences. Colin and Danny explain the evolution of cookies, why they're being phased out and the solutions marketers can put in place to prepare for a cookieless world. If you're looking for top tips on how to future-proof your digital marketing efforts, this episode is a must-listen to guide you through everything you need to know. Listen now! -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

►  What does a good content strategy mean right now in B2B? Sam talks to Justin Simon, Founder @ Distribution First | Distribution Strategy for B2B SaaS brands. They cover: 

  In this episode of the Digital Marketing Podcast, we dive into the world of GPTs and help you discover the best available for digital marketers. From tools that create visual diagrams and presentations to tools that summarise YouTube videos, this episode is packed with insights to help you streamling your digital marketing efforts. Remember, we have partnered Semrush for their  in Amsterdam on 30th October, and have an exclusive 20% discount code for our listeners and and a giveaway of 5 free tickets! How to enter in our show notes, found below. -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

► B2B Website Secrets To Pipeline and Revenue  Sam shares the strategies to a b2b website that builds trust and converts.  Taken from a recent interview from Right About Now With Ryan Alford.======================

► Brand building in b2b: fluff or worth the time and investment? Sam talks to Celine Fosse, CMO & Co-Founder @ Niimbler. They cover: 

► Avoid these Huge B2B SEO Mistakes Sam shares common issues along with winning B2B SEO strategies for service and SaaS companies! Taken from a recent interview on the Scale your SaaS podcast.======================

► 5 B2B Marketing Strategy Experiments Sam shares 5 b2b marketing strategies he tried including time, costs and revenue generated: 1. Cold Email2. Cold Calling3. Niche Guest Podcasting4. Outsourced Cold Meeting Agency5. Foundational Channels (SEO/LinkedIn/Newsletter/Podcast)======================

In this episode of the Digital Marketing Podcast, Daniel is joined by Abigail Barnes, founder of Success by Design Training and productivity strategist who works with busy, ambitious professionals and entrepreneurs and their teams that want to be more productive without compromising their wellbeing. On the podcast, Abigail shares her inspiration journey that prompting her to reevaluate her priorities and focus on helping others manage their time effectively. She also shares with us practical frameworks for emphasising activity and achieving a balanced and fulfilling life, and discusses with Daniel the impact of AI on time management. Abigail's insights offer valuable strategies for anyone looking to achieve greater efficiency and balance in their daily lives. Tune in today!   Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

► How inbound marketing in changing! In this episode Sam talks to Jillian Als; VP of Marketing @ Queue-it. They cover: 

Struggling to craft titles that truly grab attention? That not only stand out, but drive results? Whether you're creating content for a blog, YouTube, or social media, the title is your first, and sometimes only, chance to capture your audience's interest.  On this episode of the Digital Marketing Podcast, we share insights on why the right title can make all the difference in content performance, including how to optimise them for better click-through rates and why understanding your target audience is key. Tune in today! P.S. as promised, this episode title was created by AI. We'd love to know your thoughts! -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please   

► Craft a killer b2b website for your business! Sam was interviewed by Steve Cummins on the ' The Marketing Mix' Podcast. He covers: 

With Google's recent algorithm updates and the growing impact of AI-generated content, how can marketers ensure their content stands out? In this episode of the Digital Marketing Podcast, we dive into what Expertise, Experience, Authoritativeness, and Trustworthiness mean in the context of content creation, and why they're critical for ranking, as well as how AI-generated content can either make or break your SEO strategy. From building a strong author profile to leveraging personal branding, this episode is packed with insights that will help you create content that not only ranks but also builds trust with your audience.

Are you wondering how sales and marketing are aligned? How you can transform your sales strategy to achieve greater success in your marketing efforts? In this episode of the Digital Marketing Podcast, we take a deep dive into lead generation and account-based marketing, including the shift from cold calling and emailing to a more relationship-driven approach. We stress the need for close collaboration between sales and marketing teams to create cohesive strategies that align with the buyers journey, and how leveraging on your CRM systems can help you streamline your account-based marketing efforts. Tune in today! -- Show notes: https://targetinternet.com/resources/marketing-and-sales-synergy-lead-generation-account-based-marketing Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

Are you unsure which email metrics actually provide value or how to add that personal touch to your email campaigns? In this latest episode of the Digital Marketing Podcast we dive deep into the current email marketing landscape, from best practices for email content, including how to ensure your emails answer the crucial ‘what's in it for me?', to how to leverage email as a social channel, make them more conversational and use them to foster two-way communication with your customers. For marketers or business owners looking to maximise their email efforts, listen in today! -- Show notes:  Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

If you're looking to create events that aren't just memorable, but transformative, who better to hear from than Kelvin Newman, the mastermind behind BrightonSEO, one of the most renowned search marketing conferences globally. In this episode of the Digital Marketing Podcast, Kelvin shares with us his expertise on transforming events from moments into powerful movements that inspire meaningful connections and drive lasting impact long after the curtains have closed. Whether you're a marketer, events organiser, community manager or more, this episode offers invaluable insights on turning your events into catalysts for change. Listen in today! -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please   

Google Tag Manager is an excellent tool… when it works and is used properly. GTM allows marketers to insert code into your website without needing a developer, who are frequently busy. But to a developers fear, GTM lets marketers insert code into a live website. In this episode of the Digital Marketing Podcast, we are joined by digital marketing consultant Becky from Tattoo Ink Marketing, who will help us identify the most common mistakes to avoid with Google Tag Manager and how to fix them. -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

Curious about the current state of influencer marketing, and where storytelling fits into community building? On this episode of the Digital Marketing Podcast, we are joined by Jon Davids from influencer marketing agency Influicity, who talks to Daniel about building a community to surirve the wilderness of the internet, why businesses are dangerously dependent on 'rented' platforms and why storytelling is the most important skill in marketing. This episode is packed with loads of insights and tactics to help you in your marketing efforts. Tune in today! -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please