POPULARITY
Scott MacKenzie and his daughter Molly discuss the challenges and strategies of email marketing in the industrial sector. Scott expresses frustration with traditional email campaigns, noting that they often go unread. Molly emphasizes the importance of owning email lists and using personalized, non-AI-generated content to build trust and engagement. They highlight the need for relatable, human-centered emails that provide genuine value. Molly suggests assessing effective emails, using personal language, and avoiding AI-generated images. They also discuss the potential of sending emails on weekends to avoid workplace distractions. The conversation underscores the need for innovative, human-focused marketing strategies. Action Items [ ] @Scott MacKenzie - Assess the emails you receive and analyze what makes you click on them.[ ] @Scott MacKenzie - Write down the words and email structures that appeal to you and incorporate them into your own email copy.[ ] @Scott MacKenzie - Consider sending some emails on weekends when your audience may have more time to engage, but ensure the content is genuinely helpful.[ ] Avoid using AI-generated images and language in your email campaigns, and focus on maintaining your unique brand voice.[ ] Shift your mindset to approach email marketing as a long-term strategy focused on helping your audience, rather than just driving metrics. Outline Introduction to the Podcast and Its Purpose Scott MacKenzie introduces the podcast, emphasizing its focus on marketing and sales challenges in the industry.Scott mentions his background, including taking a company public, retiring, and starting an industrial maintenance company.He highlights the importance of young thinking in marketing and introduces his daughter, Molly Finch, as a key contributor to the podcast.Scott discusses the iterative process of developing the podcast and the initial focus on email marketing. Challenges with Email Marketing Scott expresses frustration with the effectiveness of email campaigns, noting that people often scroll through emails without reading them.He shares his experience of creating email campaigns and the minimal impact they seem to have.Scott poses the question of how to make email marketing more effective and mentions Molly's insights.The conversation shifts to the importance of telling a company's story effectively and using available tools to succeed. The Role of Social Platforms in Marketing Scott questions the effectiveness of LinkedIn for small to midsize businesses and explores other platforms like TikTok and Instagram.He acknowledges that LinkedIn appeals more to older demographics and wonders about the relevance of other platforms for young talent.Scott emphasizes the need for a balanced approach to social media, considering both traditional and emerging platforms.He invites listeners to join the journey of developing the podcast and learning about marketing strategies. Molly's Perspective on Email Marketing Molly joins the conversation, discussing the importance of email marketing despite its age.She highlights the need to add to subscriber lists and the common issue of receiving emails that are not valuable.Molly and Scott discuss the challenges of long, paragraph-form emails and the preference for bullet points.They explore the impact of AI on email marketing, including the use of AI-generated images and language. Balancing AI and Human Touch in Email Campaigns Molly emphasizes the importance of owning the email list and having control over what is sent to subscribers.She discusses the potential drawbacks of
In this episode, Dr. Rena Malik, MD is joined by sociologist Dr. Ken Hanson to explore the surprising realities of sex tech, including sex dolls and AI companions. Together, they unpack who is really using these technologies, how they're reshaping intimacy, and the emotional bonds that can form between humans and artificial partners. Listeners will gain a deeper understanding of the motivations, implications, and future trends in sexual technology and relationships. Become a Member to Receive Exclusive Content: renamalik.supercast.com Schedule an appointment with me: https://www.renamalikmd.com/appointments ▶️Chapters: 00:00:00 Introduction 00:01:02 Who Really Uses Sex Tech 00:04:03 Sex Dolls 00:06:24 From Dolls to Sex Robots 00:24:30 AI Companions, Replica, Attachment 00:41:00 Gen Z, Loneliness, Community 00:54:06 Doll Brothels and Industry Ethics 01:02:10 Sex Dolls, Porn, and Fantasy 01:03:26 How Academia Sees Sex Tech 01:04:05 Why Sex Research Matters 01:09:01 Conclusion Go to https://www.cozyearth.com and use code RENA to get an additional 40% off Try Creatone https://tonetoday.com get 20% OFF with discount code: RENA Get 15% off Branch Basics with the code RENA at https://branchbasics.com/Rena #branchbasicspod Check out my free e-book Better Sex, Better Life https://www.renamalikmd.com/morepleasure Stay connected with Dr. Kenneth Hanson on social media for daily insights and updates. Don't miss out—follow him now and check out these links! BLUESKY - https://bsky.app/profile/kenhanson.bsky.social X - https://x.com/Ken_R_Hanson Dr. Hanson's book is currently under contract and being written, probably not coming out until 2027 or 2028—but keep an eye out! Let's Connect!: WEBSITE: http://www.renamalikmd.com YOUTUBE: https://www.youtube.com/@RenaMalikMD INSTAGRAM: http://www.instagram.com/RenaMalikMD TWITTER: http://twitter.com/RenaMalikMD FACEBOOK: https://www.facebook.com/RenaMalikMD/ LINKEDIN: https://www.linkedin.com/in/renadmalik PINTEREST: https://www.pinterest.com/renamalikmd/ TIKTOK: https://www.tiktok.com/RenaMalikMD ------------------------------------------------------ DISCLAIMER: This podcast is purely educational and does not constitute medical advice. The content of this podcast is my personal opinion, and not that of my employer(s). Use of this information is at your own risk. Rena Malik, M.D. will not assume any liability for any direct or indirect losses or damages that may result from the use of information contained in this podcast including but not limited to economic loss, injury, illness or death. Learn more about your ad choices. Visit megaphone.fm/adchoices
100 episodes in, one thing is clear: creativity is still human at its core. For our 100th episode, editor and educator Scott Witthaus returns to reflect on the creative industry, the importance of stepping away, the rise of AI, and why our humanity is still our greatest differentiator. This episode touches on finding clarity and inspiration outside of work, the danger of an “always-on” creative culture, and how AI is changing (not replacing) creative work.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/the-creative-reset/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(0:00) Mentoring and Industry Insights(2:58) The Importance of Taking Breaks(6:02) Travel and Storytelling(12:33) Mentoring the Next Generation(15:34) AI's Impact on Creativity(18:01) Human Touch in Storytelling(31:12) The Role of AI in Storytelling(37:09) Human Experience Design and Its Importance(41:45) The Inspiration Series: Human Stories in Advertising(48:11) Giving Back: Nonprofits and Community Engagement
In this episode of Skin Anarchy, Dr. Ekta Yadav sits down with Estella Benz, founder and CEO of Inference Beauty, to explore how data intelligence, ingredient transparency, and AI personalization are reshaping the future of skincare. What began as Estella's frustration with confusing ingredient lists and overwhelming product choices evolved into a powerful technology platform designed to decode beauty — not through trends, but through truth.Estella shares how Inference Beauty translates complex INCI labels into language consumers can understand, offering not just definitions but context: why an ingredient is used, what it does, and how it behaves on real skin. In an era dominated by fear-based “clean beauty” rhetoric, her mission is to bring clarity back to the consumer. “People don't need scare tactics,” she says. “They need understanding.”Through structured data, AI, and environmental analytics, Inference Beauty creates intelligent, personalized product recommendations based on climate, sensitivities, ethical preferences, and biological needs — shifting beauty away from one-size-fits-all marketing into a world built “for each.”As e-commerce grows, Estella envisions dynamic digital experiences where product pages adapt to each user, bridging the long-standing gap between what brands believe they're communicating and what consumers actually understand. Yet even as she champions AI, she emphasizes the irreplaceable role of human expertise — especially for active, medical-grade, or prescriptive products.Tune in to hear how Estella Benz is building the next generation of beauty intelligence — where transparency, personalization, and smart data come together to redefine how we discover and trust skincare.Learn more about Inference Beauty on their website and social media!CHAPTERS:0:27 – Introduction & Guest Welcome1:27 – Estella's Background & Early Inspiration2:31 – The Birth of Inference Beauty4:06 – Market Misconceptions & The Female Consumer Gap5:45 – How Personalization Transforms Shopping6:56 – Ingredient Data, Ethics & Environmental Impact10:05 – Transparency, Clean Beauty & Consumer Education16:36 – The Role of AI in Personalized Beauty23:06 – The Future of Tech, Data & Human Touch in BeautyPlease fill out this survey to give us feedback on the show!Don't forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform.Reach out to us through email with any questions.Sign up for our newsletter!Shop all our episodes and products mentioned through our ShopMy Shelf!*This is a paid collaboration Hosted on Acast. See acast.com/privacy for more information.
In this episode of The D2D Podcast, Sam Taggart sits down with David Inman, VP of Partnerships at SalesAI and veteran sales leader known for scaling revenue organizations through structure, systems, and strategy.David has led teams from 7 to 76 sales reps, driving over 300% year-over-year growth at Kennected before guiding multiple companies through successful exits. With a background in both tech and direct sales, he brings a grounded perspective on what it really takes to scale modern teams.This conversation dives deep into the evolution of sales roles in an era of automation and AI. David and Sam explore how technology is changing the daily grind for reps.Gain actionable ideas on reducing turnover, improving rep performance, and building sustainable sales systems that blend human consistency with data-driven execution. You'll find answers to key questions such as:How can leaders integrate AI without losing the human side of sales?What repetitive tasks can automation handle to free up time for higher-value work?How does improving speed-to-lead transform conversion rates and retention?What skills will define top-performing sales reps in the next decade?How can business owners future-proof their sales systems as technology evolves?Connect with David Inman:
The Action Catalyst unites several of its esteemed alumni; Anya Cheng, founder and CEO of Taelor, Dave Brown, Founding Partner at Southwestern Consulting, Dr. Amy D'Aprix, President and Founder of Lifebridge Strategies, and newcomer Gayathri Krishnamurthy, Head of Product Marketing at Level AI, for it's first ever "live" episode, from City Winery in Nashville, and a panel discussion on harnessing the growing power of AI without using the human touch. Each guest shares their unique perspective on AI's limitations and pitfalls, how to blend technology with humanity, potential use cases and opportunities, and where we go from here.Mentioned in this episode:Get 10% OFF Taelor gift cards right now using promo code PODCASTGIFT at Taelor.styleTaelorGet 10% OFF Taelor gift cards right now using promo code PODCASTGIFT at Taelor.styleTaelor
At Q2's Dev Days 2025, CTO Adam Blue challenged attendees to see AI as art, not automation. In this episode, he joins The Purposeful Banker to explore creativity, orchestration, and how financial institutions, developers, and communities can harness AI to build the future together. Related links: [Blog] Smarter Support Starts With AI https://www.q2.com/blog/smarter-support-starts-with-ai [Blog] Going Beyond Chat to Bring a Human Touch to Digital Banking https://www.q2.com/blog/going-beyond-chat-to-bring-a-human-touch-to-digital-banking [Blog] What If You Could Code Without Coding? https://www.q2.com/blog/what-if-you-could-code-without-coding [Blog] Turning Partnerships Into a Living AI Ecosystem https://www.q2.com/blog/turning-partnerships-into-a-living-ai-ecosystem [Website] AI for Everyone | Q2 https://www.q2.com/ai-for-everyone [LinkedIn] Adam Blue https://www.linkedin.com/in/adam-blue-537810/
In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with Chris Sorensen, CEO of PhoneBurner, to explore how outbound sales is evolving in the age of AI—and why human trust still closes the deal.They cover:✅ Where AI can elevate your outbound process—and where it breaks connection✅ The mindset shift from rejection to feedback✅ How to build trust in the first few seconds of a cold call✅ Why compliance is no longer just a legal box to check—but a trust-building opportunityIf you're leading a sales team or still making calls yourself, this episode gives you the frameworks, mindset, and real-world insight to close high-ticket B2B deals more effectively.
Send us a textHow far can AI go in helping us diagnose disease—without losing the human judgment patients rely on?In this episode, I break down four studies shaping the future of digital pathology, oncology, and neurology. From spatial biology updates at SITC to voice-based Alzheimer's detection, deep learning for sarcoma prognosis, and new guidelines for safe AI deployment, this week's digest highlights where AI is making a real impact—and where caution still matters.Episode Highlights1️⃣ SITC Trends & Spatial Biology (00:00 → 07:40)I share key updates from SITC 2025, including the growing role of multiplex immunofluorescence (mIF) and the need for integrated staining-to-scanning workflows. I also preview new educational content and upcoming podcast guests in global AI research.2️⃣ Digital Neuropathology & Alzheimer's (07:40 → 13:01)A major review confirms that digital neuropathology is now robust enough for large-scale Alzheimer's studies—opening doors for computational tools to link histology with cognition.3️⃣ Patient Safety in AI (13:01 → 19:56)An Italian review underscores the foundations of trustworthy AI: dataset quality, transparency, oversight, and continuous validation. I discuss why “patient-centered AI” must remain our standard.4️⃣ Voice Biomarkers for Cognitive Decline (19:56 → 26:43)AI models analyzing short speech recordings are showing high accuracy for early Alzheimer's detection. This could make future screening simple, noninvasive, and more accessible.5️⃣ Deep Learning for Sarcoma Prognosis (34:06 → 35:59)A multi-instance CNN outperforms FNCLCC grading by identifying prognostic patterns in tumor center and periphery regions, offering new insights into soft-tissue sarcoma biology.TakeawaysmIF is maturing quickly but needs standardized, end-to-end workflows.Digital neuropathology is ready for broader Alzheimer's research.Safe AI requires multidisciplinary collaboration and rigorous validation.Voice biomarkers may become powerful tools for early cognitive assessment.Deep learning can refine prognosis and reveal hidden tumor patterns.ResourcesHamamatsu (MoxiePlex) • Biocare Medical (ONCORE Pro X) • SITC Programs • Recent publications on AI biomarkers and computational pathology.Thanks for listening—and for being part of this growing digital pathology community.Support the showGet the "Digital Pathology 101" FREE E-book and join us!
Today's guest is Kelsey Hensley, President at NovEx Supply Chain, whose company was ranked No. 1,662 on the 2025 Inc. 5000 list. In this Grow Think Tank interview, Kelsey shares insights on company culture and leadership development, highlighting the six core values, kindness, openness, intentionality, trustworthiness, initiative, and accountability, that guide decision-making and foster personal growth at NovEx. She discusses the balance between technology and human relationships in logistics, explaining how clearly defined values have transformed the company's hiring practices and strengthened team alignment. Reflecting on her leadership journey, Kelsey emphasizes the importance of empowering teams and focusing on strategic growth, illustrating how intentional leadership fosters a thriving organizational culture. Episode Highlights & Time Stamps 1:26 Introduction to Novex Supply Chain 2:40 Embracing AI in Logistics 6:34 The Human Element in Business 8:17 Leadership and Culture Connection 10:31 Highlighting Company Values 13:18 Living the Values 16:48 Independent Teams and Leadership 17:28 Overcoming Control Issues 21:23 Focusing on Valuable Work 24:28 The Worth of Cultural Efforts Building a Values-Driven Culture From the Ground Up In this Grow Think Tank interview, Kelsey Hensley, founder of Novex Supply Chain, shares how rapid growth as a bi-coastal 3PL provider pushed her to shape company culture intentionally. She walks through the six core values that guide Novex. Kindness, openness, intentionality, trustworthiness, initiative, and accountability, and how they influence decisions, hiring, coaching, and team interactions. Kelsey describes the pride she feels watching employees embody these values not only at work but in their personal lives, reinforcing the power of a values-first culture. Leadership Principles and Tech, AI, and the Human Touch in Logistics Empowerment Kelsey and Gene shift the conversation to today's evolving workplace and the rise of AI in logistics. While acknowledging industry layoffs and the anxiety surrounding automation, Kelsey stresses that technology should enhance human performance, not replace it. She believes logistics still thrives on relationships and personalized service, which machines cannot replicate. For Novex, AI is a tool, not the driver, and the company remains committed to keeping people at the heart of the business. Why Culture Shapes Leadership: Not the Other Way Around Diving deeper, Kelsey emphasizes that culture determines the type of leaders who emerge. She shares the breakthroughs she had once she formally defined Novex's core values, giving the organization a clear framework for hiring, training, and accountability. Her hiring philosophy centers on behavior over skill. Skills can be taught, but misaligned behaviors disrupt teams. By prioritizing value-aligned behavior, Kelsey has cultivated a dependable, supportive environment where people can thrive. Learning to Let Go: A Founder's Leadership Evolution Reflecting on her journey, Kelsey discusses her early tendency to control every detail of the business and how a long overseas family trip forced her to step back. Trusting her team, allowing them to make mistakes, learn, and lead became a turning point for Novex. Empowering her people has freed her to focus on strategy, brand development, and deeper client relationships. Her story highlights how founders evolve and how letting go can unlock growth, independence, and a stronger culture. Key Takeaways Values Drive Everything: Novex Supply Chain's six core values kindness, openness, intentionality, trustworthiness, initiative, and accountability serve as the foundation for decision-making, hiring, and team development. Culture Shapes Leadership: Kelsey emphasizes that strong culture produces strong leaders. Clearly defining company values created alignment and accountability across the organization. Hire for Behavior, Train for Skill: Skills can be taught, but behavior and attitude determine long-term success. Value-aligned behavior is the top hiring priority at Novex. Tech Supports People, Not Replaces Them: Despite AI advancements and logistics industry layoffs, Kelsey believes the human element relationships, communication, and personalized service remains irreplaceable. Letting Go Unlocks Growth: Kelsey's shift from controlling every detail to empowering her team was a turning point. Allowing others to lead freed her to focus on strategy, brand growth, and client relationships. Personal Growth Matters: The company's values don't just impact work they influence how employees show up in all areas of their lives, fostering well-rounded personal and professional development. Intentional Leadership Builds Thriving Teams: By trusting her team, creating clarity, and reinforcing shared values, Kelsey demonstrates how intentional leadership fuels sustainable growth and a strong organizational culture. Resources & Next Steps Ready to take your leadership energy to the next level? Explore free training and resources at training.coreelevation.com to help you identify energy leaks, strengthen your leadership presence, and elevate your team's performance.
On Episode 91 of Astonishing Healthcare, we dove into the Workplace Intelligence Forecast for 2026 - The 10 Trends Businesses Need to Focus On! Here at Judi Health, we obviously live in the health benefits world and generally focus on content revolving around the pharmaceutical supply chain (i.e., PBM), health tech, and the administration of employee benefits, more broadly... but there is A LOT more going on our there that impacts America's workforce. Our guest, Dan Schawbel, Managing Partner of Workplace Intelligence (links below), has been tracking and publishing research on workplace trends for well over 15 years, and he unpacks the forces shaping the future of work, today. Aside from rising healthcare costs, how are employers - and their benefits leaders - thinking about remote work vs. returning to the office (and the impact on working mothers), the use of AI and a widening skills gaps, and the shift from white-collar to blue-collar jobs? Dan paints a picture of a market where employer leverage has returned amidst hiring freezes and layoffs. This newer dynamic intensifies the pressure on benefits teams, who are on the front lines, grappling with the complexities of GLP-1 drug coverage, and the critical need for mental health support, for example. Other highlights of the discussion include:AI is widening the skills gap, and many companies are failing to provide adequate training, leaving employees feeling unprepared; this is fundamentally reshaping learning and development needs for 2026.The era of the "Great Resignation" is over - employers now have leverage, driving return-to-office mandates and changing the power dynamic.Amidst rising costs, a comprehensive and affordable healthcare plan has become a powerful tool for employers - sometimes valued even more than a salary increase.Unsustainable healthcare cost increases are reaching a boiling point. Dan predicts 2026 will be the year the system either breaks or fundamentally changes, driven by extreme cost pressures on both employers and employees.The gap between what the C-suite thinks about AI and what the workforce says is extraordinarily wide: "We found that 96% of the C-suite expect AI to boost worker productivity... But when we asked employees, 77% of them say that AI has increased their workload. So it's done the exact opposite."Additional Resources/LinksConnect with Dan Schawbel on LinkedInWorkplace Intelligence Weekly (Free Newsletter - LinkedIn)Join Dan Schawbel and Claude Silver, Chief Heart Officer at VaynerX and author of Be Yourself At Work, for an exclusive webinar to look at the Workplace Trends 2026 Forecast: Click Here to RegisterRelated ContentAH072 - The Benefits You Probably Didn't Know You Have, with Marsha PerryReplay - Strategic Well-Being: Rethinking Health Benefits to Empower Employees and Drive ImpactAH086 - Balancing Technology and a Human Touch in Member Service, with Lisa Ellerhorst and Sonia PettisHealth Benefits 101: The Importance of a Transparent PBM ModelFor more content and information about this episode, including the show notes and transcript, please visit Judi Health - Insights.
In this episode, discover how to optimize your Amazon listings this holiday season, and our guest shares her FILTER framework and why the human touch still beats AI in driving conversions. Unlock the secrets of e-commerce success this holiday season by mastering the art of Amazon listing optimization with Karyn Thomas, our seasoned guest with a knack for turning Amazon product pages into sales powerhouses. Journey through her inspiring transition from a marketing professional to a listing optimization guru, and discover the innovative FILTR framework that transforms ordinary product listings into irresistible offers. This episode offers a ton of strategies and insights that have propelled Karyn to the forefront of the e-commerce world, setting up your listings for stellar conversion rates and category rankings. Dive deep into the FILTER framework, where each element, plays a pivotal role in capturing the attention and hearts of customers. Harness the power of "why" from Simon Sinek's philosophy to engage shoppers on an emotional level, and learn practical ways to apply these concepts to your listings. Karyn also unveils the critical importance of visuals in product listings, exploring the use of advanced AI tools to enhance image analysis and storytelling that resonates with your target demographic. As the digital landscape evolves, so must your strategies. Explore the latest trends in video content and AI integration for Amazon and beyond. Karyn discusses the growing potential of platforms like TikTok Shop and shares insights on maintaining a human touch amidst technological advancements. This conversation is packed with actionable tips to optimize your listings continuously, ensuring they remain competitive and compelling. Join us and embrace the exciting future of e-commerce with confidence and creativity. In episode 473 of the AM/PM Podcast, Kevin and Karyn discuss: 00:00 - Listing Optimization Strategies for Amazon Sales 10:08 - Key Factors in Amazon Sales Success 11:28 - Listing Optimization Framework 18:17 - The Power of Storytelling in Sales 22:21 - Optimizing Amazon Listings With Images 29:01 - Amazon Listing Optimization Strategies 32:09 - Video Creation for Advertising and Listings 35:30 - Differentiating Product Positioning for Listings 41:20 - Effective Amazon Listing Design Strategies 45:26 - Importance of Design in Amazon Sales 47:37 - Human Touch in E-Commerce 55:50 - Human Touch in AI Marketing
Send us a textWe're back for part two and we're diving even deeper into how ONE Suite, Otto, and AI can finally put parts of your business on “autopilot” without replacing the human touch that makes real estate work. We unpack the mindset agents need to properly use AI, how to beat decision fatigue, and why the "Rule of 30" and consistent follow-up can change the game for future commissions.
In this episode of the Short-Term Rental Riches podcast, Tim sits down with Pierre, the CEO of Hospitable, a leading property management software that powers hundreds of thousands of properties across the globe. Pierre shares the story behind Hospitable's founding, its incredible growth over the last nine years, and the unique challenges they've overcome to help property managers automate and streamline their operations. Origin Story of Hospitable From 0 to over $5B in reservation revenue AI vs. Human Touch in Hospitality Impact of Dynamic Pricing and Automation The Future of Property Management Software Tune in for an insightful conversation on the evolution of short-term rental management and the innovative solutions that are changing the game for hosts worldwide! Resource Links: Check out our videos on YouTube: https://www.youtube.com/@ShortTermRentalRiches Grab your free management eBook: https://strriches.com/#tools-resources Looking to earn more with your property (without the headaches)? Chat with our expert management team: https://strriches.com/management-services/
I'm thrilled to share some incredible insights from our latest podcast episode featuring the brilliant Jonathan De Collibus. Jonathan is a founder, investor, quant, and co-founder of Superior, with an impressive track record of building 16 companies from scratch and authoring the bestselling book Unlimited Influence on ethical persuasion. Here's a sneak peek into our conversation that you won't want to miss:
with Stephanie Bonnie & Deborah Crompton from Stebbington LtdFeeling buried under spreadsheets and manual tasks that eat your time and energy? It's time to fix that. In this episode, host Deirdre Martin chats with Debbie Crompton and Stephanie Bonnie, the powerhouse duo behind Stebbington, who help businesses turn messy processes into smooth, scalable systems. They'll show you how to automate without losing the human touch, choose tools that actually fit your business, and stop duct-taping tech that doesn't talk to each other. Get ready to build a business that runs with you, not against you.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/automate-without-losing-human-touch
What happens when you take manufacturing efficiency principles and apply them to an industry built on human care? Most leaders would say it's impossible. Alen, COO of Cedars-Sinai Medical Network, proved them wrong. In this episode, Alen reveals how he's using Lean methodology to standardize processes across one of the nation's leading healthcare systems—without turning patients into numbers or doctors into robots. What You'll Learn: The Lean Healthcare Paradox How Cedars-Sinai Medical Network reduces waste and inefficiency while maintaining deeply personalized patient care. Alen breaks down the systems that allow standardization and customization to coexist. The Resistance Turnaround Alen shares a powerful story about implementing a change that employees initially hated. Instead of pushing harder, he did something counterintuitive—he listened. What happened next transformed not just the process, but the culture around change itself. The CEO Who Changed Everything Learn about the former CEO who mentored Alen and demonstrated that even in massive organizations, leaders can make genuine personal connections. This isn't soft skills fluff—it's a systematic approach to building trust at scale. Listening Rounds That Actually Work Alen reveals his system for staying connected with frontline employees across dozens of clinics. He doesn't just visit randomly—he tracks connections to ensure every employee feels seen. This simple metric has profound implications for engagement and retention. When Feedback Changes the Plan Most leaders say they're open to feedback, but few have systems to actually capture and act on it. Alen walks through a specific example where frontline staff feedback completely changed his implementation approach—and why that made the system stronger. Perfect For: Healthcare leaders struggling to balance efficiency with patient careCOOs and operations executives implementing change in large organizationsBusiness owners who want to bring Lean principles to service-based businessesLeaders who've faced employee resistance and need a better approachAnyone building systems in industries where "the human element" can't be sacrificed Key Quotes: "The frontline staff knew something we didn't. Our job wasn't to convince them we were right. Our job was to listen until we understood what they were seeing." "You can't mandate connection. But you can build systems that make it more likely to happen—and measure whether it's actually happening." Why This Episode Matters: If you've ever thought "systems and processes will make us too rigid" or "our industry is different—we can't standardize," this conversation will challenge everything you believe about the relationship between efficiency and humanity. Alen proves that the right systems don't constrain care—they create the space for it to flourish. Listen now to discover how one of America's leading medical networks eliminates waste, engages employees, and delivers world-class care—all at the same time. Episode Length: 45 minutes Guest: Alen Voskanian, COO of Cedars-Sinai Medical Network Host: Karl Staib, Systematic Leader Want to build systems that improve the customer experience without losing your company's soul? This is the episode you've been waiting for. Learn more about Alen Voskanian over at Reclaiming the Joy of Medicine. You can also connect with him on LinkedIn. You can check out his book (link to Amazon). You can get the Magnetic Systems Method (and other systems guides) to find issues before they become expensive problems As always, if you have any questions or want to submit an amazing guest for the podcast, just reach out to me on the Systematic Leader website, and I'll do my best to get them on. If you enjoy the interview, please take 30 seconds to rate the Systematic Leader podcast on your favorite platform. Thanks!
How to Market to Cybersecurity's Most Elusive Buyers: AI, Emotion, and the Human Touch - Interview with Gianna Whitver and Maria Velasquez | Cyber Marketing Con 2025 Coverage | On Location with Sean Martin and Marco CiappelliCyberMarketingCon 2025 In Person & Virtual https://www.cybermarketingconference.comDec 7-10, 2025 in Austin, Texas Why Cybersecurity Marketing Demands a Different PlaybookThe cybersecurity industry presents a paradox for marketers. While practitioners work with cutting-edge technology, traditional marketing approaches consistently fall flat. Gianna Whitver and Maria Velasquez, co-founders of the Cybersecurity Marketing Society, have spent six years understanding why—and they're sharing those insights at CyberMarketingCon 2025 this December in Austin.The challenge begins with the audience itself. Security professionals operate under constant pressure, actively preventing threats while juggling competing priorities. This stress creates an environment where patience for marketing noise evaporates instantly. Unlike other industries where buyers might browse vendor websites or respond to cold outreach, cybersecurity practitioners have both the technical sophistication to evade tracking and the motivation to control their own buying journey."Our buyer is highly elusive," Whitver explains. "They're saving the world and their companies from threats. When vendors reach out, it's an interruption to critical work." This dynamic forces marketers to rethink fundamental assumptions about how business gets done.The numbers tell part of the story. With over 5,000 cybersecurity vendors flooding the market, standing out based solely on technical specifications has become nearly impossible. Many solutions address similar problems with comparable features. The differentiator, Velasquez argues, isn't in the technology itself but in how that technology transforms the buyer's daily experience."We have to shed that technical layer and go for the emotion," Velasquez says. "If they buy our product, how is it gonna make them feel? Are they gonna get their weekends back with family? Are they actually gonna go to sleep without stress?" This human-centered approach represents a fundamental shift from the feeds-and-speeds messaging that dominated cybersecurity marketing for years.The industry is witnessing what Velasquez calls an "evolution slash revolution" in marketing tactics. Humor, entertainment, and authentic storytelling are replacing dense whitepapers as the first touch point. The goal isn't to dumb down complex technology but to create space for meaningful engagement by first addressing the emotional reality of a stressful profession.Trust remains the currency that matters most. Peer recommendations carry exponentially more weight than any advertising campaign. Security professionals rely on trusted networks to validate purchasing decisions, making community building and genuine thought leadership more valuable than aggressive outreach. Word-of-mouth referrals from colleagues who have seen real results trump even the most sophisticated demand generation campaigns.The emergence of AI as a marketing buzzword presents both opportunity and risk. Whitver notes that countless vendors now position themselves as "AI-native" or "agentic AI" solutions without articulating meaningful differentiation. "If that's what you remember about their product, what do you actually do?" she asks. The challenge for marketers is communicating AI's business value without contributing to the noise.CyberMarketingCon 2025 addresses these challenges head-on. Running December 7-10 in Austin, the conference brings together more than 550 marketing professionals for hands-on workshops, peer learning, and practical strategy sessions. Dedicated tracks cover brand, demand generation, operations, communications, and product marketing, with special summits for CEOs and sales leaders.Hands-on AI workshops represent a conference highlight. Attendees can build marketing agents using n8n, explore Clay for go-to-market planning, or participate in a marketer-focused capture-the-flag hacking exercise. The "Marketing Time Machine" theme balances timeless fundamentals with forward-looking innovation, acknowledging that effective marketing requires both solid foundations and experimental thinking.What sets CyberMarketingCon apart is its community-first philosophy. Despite 40-50% year-over-year growth, organizers prioritize maintaining an intimate, reunion-style atmosphere. Many CMOs bring entire teams for what becomes a working offsite, with different members attending specialized sessions then synthesizing insights into unified strategies.The conference's success metric reflects this philosophy. "Our KPI is: is it worth your time?" Whitver says. In an industry where time represents the scarcest resource, that might be the most important question of all.For cybersecurity marketers navigating an increasingly complex landscape, CyberMarketingCon offers something rare—a chance to learn from peers facing identical challenges, build practical skills, and remember that even in a technical industry, it's humans talking to humans. CyberMarketingCon 2025 In Person & Virtual https://www.cybermarketingconference.comDec 7-10, 2025 in Austin, Texas GUEST:Gianna WhitverCo-Founder & CEO, Cybersecurity Marketing Society | Cybersecurity GTM Industry Resource | Cybersecurity Marketing | Bees & Cybersecurity | Podcast Host | Community | (I like to build things & laugh a lot & tell jokes)Maria Velasquez
AI is no longer a futuristic concept. It's our present reality, impacting every industry and business. In this episode of Ambitious, I emphasize the critical shift from quantity to quality in content creation, highlighting the importance of brand voice and personalization in marketing. While AI can boost efficiency and idea generation, true connection and sales conversion hinge on emotional resonance and discernment that only humans can provide. Join me as I break down how to integrate AI seamlessly into your marketing, sales, and delivery processes without losing the human touch. This episode serves as a practical handbook for staying current with AI advancements and preparing for future trends. Next week, we'll explore predictions for AI and how to stay ahead of the curve. If AI feels overwhelming, consider this your invitation to embrace its potential and revolutionize your business.00:39 Introduction01:06 Current AI Trends in Business02:45 Marketing in the AI Era04:24 The Importance of Quality Content08:35 Leveraging AI for Marketing Efficiency15:10 AI in Sales: Speed and Personalization22:56 Balancing Automation and Human Touch in Sales27:39 AI's Impact on Business Delivery28:13 Leveraging AI for Business Efficiency32:28 Integrating AI in Business Operations35:56 Frameworks for Consistent Client Outcomes45:06 Creating an Experience Around Your Product50:15 Preparing for the Future of AITo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click HERE. To apply for ITI, click HERE.To submit a question to be answered on the podcast, click HERE.
Target Market Insights: Multifamily Real Estate Marketing Tips
Vitaliy Gnezdilov is the co-founder of Raise Ready Systems, a capital-raising platform helping real estate operators attract six- and seven-figure checks through paid social campaigns. With a background in user experience design, Vitaliy blends creative branding with performance marketing to help sponsors scale beyond friends and family capital. He has raised over $40M alongside strategic partners and formerly worked at CrowdStreet to streamline investor acquisition and conversion at an enterprise level. Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here. Key Takeaways Social media can drive serious capital—but only if you build trust, credibility, and speed into your funnel. "Speed to lead" is the difference between a committed investor and a missed opportunity. Avoid pitching too early—use the first call to understand investor goals and qualify the fit. Human touchpoints (real calls, manual follow-up) outperform automation when raising large checks. Sophisticated investors do respond to ads—if you tailor your messaging and sales process to their needs. Topics From UX Design to Real Estate Capital Vitaliy began his career in software and UX before partnering with a high school friend in advertising. Together, they leveraged design and paid traffic to raise capital in exchange for GP equity. Worked with sponsors across multifamily, mobile home parks, and ATMs—raising $40M+. Building Raise Ready Systems Created a framework to generate investor conversations using paid ads and optimized funnels. Emphasizes "speed to lead" and relationship-building, not just lead generation. Most clients aim to raise $1M/month per investor relations rep using his system. What Actually Works in Paid Campaigns 15–20 ad hooks are tested at launch; funnel must earn attention seconds at a time. Webinar funnels often fail due to lack of contextual awareness—must match platform behavior. Content and UX must be laser-targeted; the platform algorithm does the rest. Human Touch vs. Over-Automation Raise Ready added an appointment-setting team that calls leads within 5 minutes. Human contact builds credibility before handing leads to IR teams. Created diligence packets and follow-up sequences to support investor conversion. Common Mistakes Operators Make Lack of sales process is the biggest bottleneck—not lead volume. Founders often pitch too early; better to listen, qualify, and align investment opportunity. Raising from strangers is a different game than friends and family—adjust your approach.
AI's Human Touch: Crafting Digital Twins for Eternal Connections Esourceu.com About the Guest(s): Joe DiDonato is the President of eSource AI University and the Co-founder and Chairman of the AI Learning Alliance. With a lifelong passion for education and entrepreneurship, Joe is pioneering innovative methods to integrate artificial intelligence with human development. His career spans roles in leadership, corporate strategy, and venture capital. Joe's work focuses on harnessing AI to empower individuals and organizations to learn faster, think smarter, and maintain a deeper connection to humanity. His current endeavors include developing AI tutors, wellness agents, and digital legacy systems to preserve personal wisdom for future generations. Episode Summary: In this episode of The Chris Voss Show, we dive into the fascinating world of artificial intelligence with Joe DiDonato, a leading expert in AI-driven educational and developmental tools. Celebrating 16 years and 2,500 episodes, host Chris Voss engages in a thought-provoking discussion with Joe about the transformative potential of AI in both personal and professional domains. From AI tutors to digital legacy systems, Joe explains how his work at eSource AI University and the AI Learning Alliance is shaping the future of learning and human connection. The conversation centers around the evolution of AI technology and its application in creating more human-like interactions. Joe discusses his groundbreaking "vibe coding" method, which aims to humanize AI conversations, making them more relatable and personal. This episode highlights the profound implications of AI in preserving knowledge and memories, exploring ethical questions and technological advancements in AI. Through compelling anecdotes and insights, Joe illustrates how AI can revolutionize industries and enhance personal experiences, setting the stage for a more connected future. Key Takeaways: Humanizing AI Interactions: Joe DiDonato's "vibe coding" approach humanizes AI interactions, making them more relatable and reflective of human emotions and patterns. Preserving Legacy and Knowledge: Through digital legacy systems, AI can capture and preserve personal wisdom, ensuring continuity of knowledge between generations. AI in Business and Education: AI tools are transforming business practices by retaining knowledge management and offering personalized education through AI-driven tutoring systems. Ethical and Emotional Impact: The podcast delves into the ethical considerations of AI in prolonging grief and its potential emotional impact on users. Future of AI Technology: Joe discusses upcoming advancements that will enable rapid processing and more lifelike AI avatars, highlighting the ever-evolving landscape of AI technology. Notable Quotes: "Imagine being able to talk to your doctor at midnight about a pain in your left arm, in your jaw." "We can capture the essence of a person and their thought patterns, and it's just a carefully curated way of uploading information and tuning these agents." "It's a whole different way of not just asking questions and getting answers. It's collaboration with a tool that's very powerful." "What would that unlock for us if we could tutor a kid like that, or all the kids in the world?" "If people are thinking about it, you spend 15 minutes a day recording something, and now we have your voice and thought pattern."
We're closing out launch week with the systems photographers secretly crave and the kind that don't just “automate,” but lift mental load. Today we unpack the difference between passive admin relief vs cold, impersonal automation and how to create a client experience that feels high-touch while buying you time back.In this episode, you'll learn:What to automate first for the biggest relief + client wow-factorWhy automation helps increase client experience and personal touchEpisode Links
AI is no longer a futuristic concept. It's our present reality, impacting every industry and business. In this episode of Ambitious, I emphasize the critical shift from quantity to quality in content creation, highlighting the importance of brand voice and personalization in marketing. While AI can boost efficiency and idea generation, true connection and sales conversion hinge on emotional resonance and discernment that only humans can provide. Join me as I break down how to integrate AI seamlessly into your marketing, sales, and delivery processes without losing the human touch. This episode serves as a practical handbook for staying current with AI advancements and preparing for future trends. Next week, we'll explore predictions for AI and how to stay ahead of the curve. If AI feels overwhelming, consider this your invitation to embrace its potential and revolutionize your business.00:39 Introduction01:06 Current AI Trends in Business02:45 Marketing in the AI Era04:24 The Importance of Quality Content08:35 Leveraging AI for Marketing Efficiency15:10 AI in Sales: Speed and Personalization22:56 Balancing Automation and Human Touch in Sales27:39 AI's Impact on Business Delivery28:13 Leveraging AI for Business Efficiency32:28 Integrating AI in Business Operations35:56 Frameworks for Consistent Client Outcomes45:06 Creating an Experience Around Your Product50:15 Preparing for the Future of AITo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click HERE. To apply for ITI, click HERE.To submit a question to be answered on the podcast, click HERE.
In this episode of Talk Commerce, Shaheen Samavati, CEO of Vera Content, discusses the evolving landscape of content marketing, particularly in the context of multilingual strategies and the impact of AI. She shares insights on how businesses are adapting to new technologies while maintaining the human touch in content creation. The conversation also delves into the challenges of managing multilingual teams and the nuances of language in global marketing.takeawaysShaheen Samavati is the CEO of Vera Content, focusing on multilingual content.The demand for high-quality content remains strong despite AI advancements.Businesses are increasingly looking for efficiency in content creation.AI tools are changing the landscape of content marketing.Localization is crucial for effective global marketing strategies.Understanding language nuances is essential for successful communication.The expectation for quick content delivery is rising among clients.Human oversight is necessary to maintain content quality.Vera Content is expanding into UGC and influencer partnerships.Free resources on content marketing are available on Vera Content's website.Chapters00:00Introduction to Shaheen Samavati and Vera Content03:31The Evolution of Content Creation in a Digital Age05:13Adapting to AI in Content Creation09:39Managing Global Teams and Language Barriers11:42The Importance of Localization in Content15:11SEO and LLMs: The Future of Content Optimization17:30The Demand for Quality Content in a Saturated Market19:07The Role of Human Touch in AI-Generated Content
Building an AI-First Organization the Typeform Way with Aleks Bass What does “becoming AI-first” actually look like inside a real company? Aleks Bass, Chief Product Officer (and interim CPTO) at Typeform, joins Rina Alexin to reveal how she's leading an AI transformation that's as human as it is technical. From breaking down walls between product and engineering to turning procurement into a partner in innovation, Aleks shares how clarity, trust, and experimentation turned Typeform into a 100× organization. Key Topics Discussed in This Episode Culture Before Code Why trust, context, and collaboration between product, design, and engineering matter more than any tech stack when building AI-ready teams. Procurement Is the New Power Move How Aleks turned procurement into an innovation engine — re-designing processes to safely pilot 10 AI tools at once without derailing the organization. Metrics That Matter From 200 percent more PRs to shipping integrations in hours (instead of quarters) — what AI adoption looks like when you measure clarity and observability, not just hype. Why Listen to This Episode? In this episode, you'll learn how to: Define what “AI-first” actually means for your organization. Lead cross-functional teams through change without burnout or chaos. Turn procurement and legal from roadblocks into allies. Measure AI success through clarity and observability (not vanity metrics). It's a masterclass in leading AI transformation without losing your team's trust (or your sanity). Related Resources Check out these additional tools and resources to add to your PM belt: Productside Resource Library More Productside Stories Podcast Episodes Explore Productside Courses
Send us a textIn this episode, Matt sits down with Todd Duff, Founder and CEO of Innovations Branding House, a creative agency that has been shaping brands for over 25 years. Together they explore what truly makes a brand authentic in a world where AI tools can generate strategies, copy, and visuals in seconds. Todd shares insights on how trust, emotion, and human connection still define powerful branding, even as artificial intelligence transforms the creative process.The discussion dives into how agencies can use AI responsibly, the importance of crafting meaningful prompts, and why “garbage in, garbage out” applies more than ever. Todd also reflects on building long-term relationships, staying curious after decades in business, and what the next generation of marketers will need to thrive in an AI-powered world.Support the show
Strategic Technology Consultation Services This episode of The Modern .NET Show is supported, in part, by RJJ Software's Strategic Technology Consultation Services. If you're an SME (Small to Medium Enterprise) leader wondering why your technology investments aren't delivering, or you're facing critical decisions about AI, modernization, or team productivity, let's talk. Show Notes "What do I mean by compute? Compute is whenever you want a computer to do a thing, okay, it requires the CPU to exist and I want the CPU to do a thing. How well it can do it Is based upon what kind of CPU you have. What kind of CPU they have since have it in miniature chip. So, if you have an NVIDIA chip, it does a lot of really good things, but as we know, they're very expensive, and that's why NVIDIA is like what, I guess, the largest company in the world right now."— Michael Washington Hey everyone, and welcome back to The Modern .NET Show; the premier .NET podcast, focusing entirely on the knowledge, tools, and frameworks that all .NET developers should have in their toolbox. I'm your host Jamie Taylor, bringing you conversations with the brightest minds in the .NET ecosystem. Today, Michael Washington joined us to talk about his open source project "Personal Data Warehouse", what a data warehouse is, and the why we collect data in our applications. We also talk about the differences between storing data in the database and storing it in a data warehouse—one of the biggest differences, as you'll find out, is the difference in cost. "The only reason why we collect any data is because at some point a human being needs this data to make a decision. Seriously, and I challenge anyone to come up with any exceptions to that."— Michael Washington Along the way, we talked about the benefits and pitfalls of leveraging AI (particularly LLMs) in your applications. Both Michael and I agree that there is little "intelligence" in LLMs in the traditional sense, and Michael brings up the most important point when deciding to an LLM in your application: that a human must always make decisions based on what data they have and what the LLM can provide. We must never hand over decision making to LLMs. Before we jump in, a quick reminder: if The Modern .NET Show has become part of your learning journey, please consider supporting us through Patreon or Buy Me A Coffee. Every contribution helps us continue bringing you these in-depth conversations with industry experts. You'll find all the links in the show notes. Anyway, without further ado, let's sit back, open up a terminal, type in `dotnet new podcast` and we'll dive into the core of Modern .NET. Full Show Notes The full show notes, including links to some of the things we discussed and a full transcription of this episode, can be found at: https://dotnetcore.show/season-8/data-ai-and-the-human-touch-michael-washington-on-building-trustworthy-applications/ Useful Links: Apache Parquet Personal Data Warehouse on: Windows App Store GitHub Michael on: Find an MVP GitHub Bluesky Blazor Help Website blazordata.net AI Story Builders Supporting the show: Leave a rating or review Buy the show a coffee Become a patron Getting in Touch: Via the contact page Joining the Discord Remember to rate and review the show on Apple Podcasts, Podchaser, or wherever you find your podcasts, this will help the show's audience grow. Or you can just share the show with a friend. And don't forget to reach out via our Contact page. We're very interested in your opinion of the show, so please get in touch. You can support the show by making a monthly donation on the show's Patreon page at: https://www.patreon.com/TheDotNetCorePodcast. Music created by Mono Memory Music, licensed to RJJ Software for use in The Modern .NET Show. Editing and post-production services for this episode were provided by MB Podcast Services.
Alan welcomes back Dr. Tim Anderson to discuss the transformative impact of digital technology on modern dentistry. The episode kicks off with a brief mention of Dr. Anderson's recent "Midas tour" focused on partial coverage restorations, which serves as a springboard into a deeper discussion about the dramatic technological shift since their dental school days at the University of Minnesota. Dr. Anderson reflects on what he'd tell his younger self, highlighting the near-unbelievable advancements in: Intraoral scanning and the power of AI in design. 3D printing and same-day ceramic restorations. The doctors agree that while technology is crucial, the patient interaction and communication it enables are the real game-changers, using large monitors and engaging patients in the co-discovery process. They delve into the exciting evolution of 3D-printed materials, moving beyond simple resins to explore high-translucency ceramics and "digital press stereolithography" (Midas), which opens the door for layered, customized restorations that mimic natural tooth anatomy. The conversation touches on the enduring debate between full-coverage crowns and partial coverage (onlays), noting the current culture's tendency toward black-and-white treatment planning. Dr. Anderson expresses excitement for new workflows and materials that bridge the gap between traditional artistry (like gold inlays) and digital precision, ultimately focusing on how technology empowers better patient care and education. Some links from the show: SprintRay Midas Join the Very Dental Facebook group using the password "Timmerman," Hornbrook" or "McWethy," "Papa Randy," "Lipscomb" or "Gary!" The Very Dental Podcast network is and will remain free to download. If you'd like to support the shows you love at Very Dental then show a little love to the people that support us! -- Crazy Dental has everything you need from cotton rolls to equipment and everything in between and the best prices you'll find anywhere! If you head over to verydentalpodcast.com/crazy and use coupon code “VERYDENTAL10” you'll get another 10% off your order! Go save yourself some money and support the show all at the same time! -- The Wonderist Agency is basically a one stop shop for marketing your practice and your brand. From logo redesign to a full service marketing plan, the folks at Wonderist have you covered! Go check them out at verydentalpodcast.com/wonderist! -- Enova Illumination makes the very best in loupes and headlights, including their new ergonomic angled prism loupes! They also distribute loupe mounted cameras and even the amazing line of Zumax microscopes! If you want to help out the podcast while upping your magnification and headlight game, you need to head over to verydentalpodcast.com/enova to see their whole line of products! -- CAD-Ray offers the best service on a wide variety of digital scanners, printers, mills and even their very own browser based design software, Clinux! CAD-Ray has been a huge supporter of the Very Dental Podcast Network and I can tell you that you'll get no better service on everything digital dentistry than the folks from CAD-Ray. Go check them out at verydentalpodcast.com/CADRay!
Approximately one in four people will face a cancer diagnosis. For most, the hardest part won't be the treatment itself but the waiting, the 3 AM questions, the logistical maze of care coordination that can mean the difference between hope and despair. Ann Stadjuhar knows this truth from both sides of the stethoscope. When Ann navigated her own cancer diagnosis, she had every advantage: 20 years of healthcare expertise, knowledge of case volumes, connections to top surgeons at Optum. Yet even she found the system overwhelming. Her uncle in rural New Mexico wasn't as fortunate; by the time he reached MD Anderson, inadequate local care had sealed his fate. These parallel experiences crystallized Ann's mission at Reimagine Care: ensuring no one faces cancer alone, regardless of their zip code or insider knowledge. This conversation comes at a critical moment. As cancer increasingly strikes younger populations, with many cancers now appearing in people's 20s and 30s rather than their 50s, we need innovators who understand that technology without empathy is just expensive machinery. Ann represents a new breed of healthcare leaders who see AI not as a replacement for human connection, but as a way to multiply it. "The worst part of cancer is the wait," Ann explains. "We can be there 24/7 to understand whether there may be social determinants of health needs. I need a ride to treatment. I need someone to watch my dog. I have issues paying my electric bill. Sometimes people are honestly more comfortable telling the bot they're having these challenges." After two decades revolutionizing digital health from women's health to pandemic response centers, Ann calls cancer care her "capstone." She's witnessed how the 18-month health system adoption cycle literally costs lives. Now, armed with Meta glasses and AI tools that multiply her capabilities "times four," she's racing against a broken system where your uncle's zip code shouldn't determine whether his cancer stays operable. In this episode of Inspiring Women with Laurie McGraw, discover how one woman's journey through cancer transformed into a mission to democratize access to the kind of insider knowledge that can save lives. From the Cancer X Accelerator to Reimagine Care's AI companion REMI, Ann reveals why the future of cancer care isn't about choosing between humans and machines. It's about creating technology sophisticated enough to know that sometimes, the most advanced intervention is simply helping someone find a dog sitter so they don't miss chemotherapy. For Ann Stadjuhar, reimagining cancer care isn't about replacing human connection. It's about multiplying it. In a healthcare system where staying curious might be the difference between innovation and stagnation, between treatment and tragedy, she's proof that the most powerful technology is the kind that remembers to be human. Key Insights: Why patients confess more to AI than to their doctors, and what that means for care How social determinants of health become matters of life and death in cancer treatment The hidden complexities even healthcare insiders struggle to navigate Why the next generation needs emotional intelligence more than technical skills How one woman's cancer diagnosis became a blueprint for system-wide change About the Guest: Ann Stadjuhar brings 20+ years of digital health innovation to her role as Chief Growth Officer at Reimagine Care. From launching pharmaceuticals to scaling population health tools, she's run what she calls "the gauntlet" of healthcare transformation. Her personal cancer journey while at Optum revealed the gaps even insiders face, inspiring her mission to ensure 24/7 companionship for every cancer patient through AI-powered human care. Guest & Host Links Connect with Laurie McGraw on LinkedIn Connect with Ann Stadjuhar on LinkedIn Connect with Inspiring Women Browse Episodes | LinkedIn | Instagram | Apple | Spotify
Episode 86 of the Astonishing Healthcare podcast focuses on several pharmacy and health plan member service-related topics with Lisa Ellerhorst (Sr. Director, Customer Care Operations) and Sonia Pettis (Manager, Customer Care Operations)! Lisa and Sonia have been with Judi Health (Capital Rx) since 2020 and have helped Will Tafoya develop our unique contact center model from the ground up. Building on Episode 34 - Customer Care in Healthcare: Setting a Higher Bar, and the questions plan sponsors can ask during the RFP process (Episode 84), we discuss:Several of the most frequent reasons plan members call and how those questions are handled, including switching a prescription from retail to mail and vice versa, prior authorizations for GLP-1s, and more. How to navigate transitions and focus on quality care (over speed).What it takes to maintain a high level of customer satisfaction (99%) while handling a 50% spike in call volume year-over-year.The communication strategy used to educate members and help them navigate new offerings effectively.The role of AI and how agentic AI can support member care and free up our skilled, PTCB-certified reps to handle more complex issues.Future-proofing the service model and preparing for the 2026 welcome season.Related ContentPharmacy Benefits 101: Building an Award-Winning Call Center from ScratchWatch: Are Your Prior Authorizations Actually Working?AH017 - Pharmacy Benefits 101: Prior AuthorizationHow employers can take back control of unnecessary pharmacy spendingCapital Rx's Customer Care Team Wins 5 Stevie® Awards for Customer ServiceFor more information about Capital Rx and this episode, please visit Judi Health - Insights.
Artificial intelligence is changing the financial landscape, but can technology ever replace the value of real human advice? In this episode, the BullCast crew explores the rise of AI in finance while emphasizing why empathy, experience, and understanding your personal story still matter most. They dive into the world of robo-advisors, smart investing tools, and retirement “calculators,” and explain why the best financial strategies still start with a human connection. The List: Famous Robots in Pop Culture Hashtags: #ai #artificialintelligence #humanconnection #finance #terminator Visit us online: www.bullcastpodcast.com Produced by Cameron Spann | Powered by Pickler Wealth Advisors Sound effects obtained from https://www.zapsplat.com
Is the "best" hospital just about technology and surgical success? Ben Harder, the journalist who oversees the methodology and data for the U.S. News Best Children's Hospitals Rankings (2025), joins Katie to break down what truly defines quality in pediatric care. Ben shares his deeply personal family story—a tragedy 50 years in the past that drives his commitment to making data-driven information accessible today. This episode is a crucial guide for parents, explaining the three core pillars of the rankings: structure/resources, processes of care, and patient outcomes. We dive into why essential human-focused services like Child Life Specialists, chaplains, and family advisory boards are included in the scorecard and how they influence the rankings. Ben illuminates the challenge faced by these vital "cost centers" in a revenue-driven healthcare system, and offers a powerful message: parents are the strongest possible advocates for their children, and they should use every resource available—including the U.S. News data—to make informed, collaborative choices for their child's care team. Guest Links U.S. News Best Children's Hospitals Rankings: All data is freely available for families to research hospitals by region and specialty. Website: US News Press Release Episode Highlights & Key Takeaways The Personal Motivation: Ben shares the heartbreaking story of his cousin, whose permanent brain injury after a heart surgery complication 50 years ago lacked the complete care team needed to ensure a good outcome—a void the U.S. News data is designed to fill today. The Three Pillars of Ranking: US News analyzes over 1,000 data points grouped into: 1) Resources/Structure (nurses, expertise, technology, child life services), 2) Processes of Care (following best practices, infection control), and 3) Outcomes (survival, length of stay, quality of life). The Honor Roll: The 2025 Honor Roll features the top 10 hospitals recognized for high performance across multiple specialties, including: Boston Children's Hospital, The Children's Hospital of Philadelphia (CHOP), Cincinnati Children's, Texas Children's Hospital, and others. A Piece of the Puzzle: The rankings are one resource to use alongside insurance coverage, geographic location, and most importantly, consulting your child's doctors and trusting your parental intuition. The Value of Human Support: Services like Child Life Specialists, support groups, and family advisory boards are included in the structural data points, serving as a motivator for hospitals to invest in comprehensive, family-centered care. Advocacy is Essential: Ben gives parents permission to advocate relentlessly, reminding them they know their child best. Collaborating with—not simply questioning—the care team can be life-saving. Chapters: Timestamp Topic 0:00 Ben Harder's Personal Connection to Hospital Rankings 1:03 The Official Launch of the U.S. News Best Children's Hospitals 2025 3:20 US News Honor Roll: The Top 10 Children's Hospitals 4:26 FREE COURSE Ad: Shots, Blood Draws & Comfort Positioning 5:35 Meet Ben Harder: Journalist, Father, and Best Hospitals Lead 7:59 The 3 Pillars of US News Ranking Methodology (1000+ Data Points) 11:37 The Role of Expert Work Groups in Defining Data 13:58 The Future of Family Expertise in Shaping Rankings 16:59 How Families Should Use the U.S. News Rankings 21:09 Why Child Life Services and Support Resources Matter in Rankings 25:12 Why Support Services are Overlooked: Revenue vs. Cost Centers 27:54 Ben Harder's Personal Story: The Tragic Need for Comprehensive Care 31:00 The Efficacy and Impact of Child Life Specialists 34:36 What Families Should Expect and Ask For: Advocacy Permission 38:23 Where to Find the U.S. News Best Children's Hospitals Rankings 38:58 Disclaimer Resources for You 1. Unlock Two FREE Courses (Value $250+) We want to equip you to better support your child during medical experiences! Get our popular courses "How to Prepare, Support, and Respond to Your Child During Shots, Blood Draws, and Vaccines" AND "How to Use Comfort Positioning in Pediatrics" completely free. How to Get It: Leave a written review for the Child Life On Call podcast on Apple Podcasts or Spotify. Take a quick screenshot of your submitted review. Email the screenshot to: podcast@childlifeoncall.com 2. Connect with Child Life On Call Website: ChildLifeOnCall.com Instagram: @ChildLifeOnCall Disclaimer: The content of this podcast is for informational purposes only. The host and guests are not licensed therapists or medical doctors. Always consult with your child's qualified medical professional for advice specific to your family's situation.
Bringing the Human Touch Back to AI Revenue Cycle Transformation AI may be the buzzword of the decade, but its success depends on something far older—human connection. Join healthcare leader Nio Queiro for a candid discussion on demystifying AI, building trust across teams, and turning innovation into lasting operational change. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/
Have you ever met or worked with someone who had a magic touch, whether that be in a treatment session or in business? I recently chose Char Ross, the “CHIEF GET HER DONE OFFICER,” (HER CHOSEN TITLE) to be in October's Change Makers series. She has that magic touch, wielding a migthy branding and designing MAGIC WAND. https://ibrandndesign.com/contact/ Her impact on her communities reflects her magical touch and talent in branding, designing and creating. She has exacting talent that helps her business community grow and be smart about it. Plus Char Ross has a life history that exhibits “anyone can do it”. She shares with us that she was “homeless.. “ actually couch surfing. She now has a beautiful home, she is an avid gardener and a MONARCH BUTTERFLY MOM She knows exactly where she is heading. She has an exceptional creative talent and a heart that is so big she can help others achieve their epic ambitions with that magic touch she has: https://ibrandndesign.com/contact/ ibrandNDesign MISSION We capture visions, design graphics, build websites, customize apparel, craft messaging, and produce products. RESOURCES 678-829-6010 Take The Brand Equity Test: https://ibrandndesign. Brand Equity is the value of how a brand is reflected in the eyes of consumers and how much they are willing to pay. Your brand identity directly impacts brand equity based on both positive and negative attributes of your brand assets. Our Services Brand Strategy Brand Identity Website Design Business SMART Start GROW The Whole Truth About Branding Merci CONTACT VALERIE HAIL valerie@allinourminds.com www.allinourminds.com fastest response: text 914-475-4603 PLEASE CONTACT REGARDING COMMUNITY BUILDERS FOR THE UNIQUE CHANGE MAKERS SERIES NOVEMBER: ARTISTS and AUTHORS DECEMBER : LIVING WELL
Humantic AI is changing up IT services sales. Founded by serial AI entrepreneur Amarpreet Kalkat, the 24-person startup has built what it calls “buyer-first intelligence”—using AI to decode a client's personality, communication style, and preferences from public data. Humantic wants to give sellers an instant human edge in billion-dollar deals. But challenges loom. Enterprise buyers are wary of bloated sales stacks, and Humantic will have to prove it's more than just another disposable add-on in a sector already crowded with AI promises.Tune in.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
Welcome back to All Things Considered CX, where we dive deep into the evolving world of customer experience.In today's episode, Sean Crichton-Browne, co-author of the thought-provoking book, The Human Culture Imperative, joins us in exploring why company culture is not just a “nice-to-have,” but a mission-critical driver of customer and employee happiness, business growth, and lasting transformation.Sean unpacks his journey from 25 years in sales to helping top organizations put customers at the center of their business through actionable culture-building frameworks. Through personal stories, real-world case studies, and sharp insights, Sean argues that connecting back-end teams with frontline knowledge, empowering employees, and listening deeply to both staff and customers is the secret sauce for sustainable success.They also discuss the impact of rapidly advancing technology—especially AI—on workplace culture, cautioning that while tech enables efficiency, it can never replace the uniquely human aspects of business. With fresh strategies, practical tools like the Market Responsiveness Index (MRI), and leadership lessons you won't want to miss, this episode will inspire leaders and practitioners at every level to think bigger about culture, customer experience, and the future of work.Tune in for an engaging conversation full of bold ideas and actionable takeaways to transform the way you lead, listen, and connect!
Welcome back to All Things Considered CX, where we dive deep into the evolving world of customer experience.In today's episode, Sean Crichton-Browne, co-author of the thought-provoking book, The Human Culture Imperative, joins us in exploring why company culture is not just a “nice-to-have,” but a mission-critical driver of customer and employee happiness, business growth, and lasting transformation.Sean unpacks his journey from 25 years in sales to helping top organizations put customers at the center of their business through actionable culture-building frameworks. Through personal stories, real-world case studies, and sharp insights, Sean argues that connecting back-end teams with frontline knowledge, empowering employees, and listening deeply to both staff and customers is the secret sauce for sustainable success.They also discuss the impact of rapidly advancing technology—especially AI—on workplace culture, cautioning that while tech enables efficiency, it can never replace the uniquely human aspects of business. With fresh strategies, practical tools like the Market Responsiveness Index (MRI), and leadership lessons you won't want to miss, this episode will inspire leaders and practitioners at every level to think bigger about culture, customer experience, and the future of work.Tune in for an engaging conversation full of bold ideas and actionable takeaways to transform the way you lead, listen, and connect!
Healthcare is changing faster than ever, but it is not just about new technology. It is about patients becoming active, equal partners in their own care. In this episode, Mike Sacopulos sits down with Bertalan Mesko, PhD, director of The Medical Futurist Institute and author of The Guide to the Future of Medicine, Technology, and the Human Touch, to explore how patient empowerment is reshaping the future of medicine. Mesko explains why the biggest shift in modern healthcare is not AI or digital tools — it is the idea of patients becoming “members of their own medical team” and working side-by-side with their doctors. He shares practical advice for policymakers, healthcare professionals, and patients on how to navigate this new era, from mastering AI tools to building stronger doctor-patient relationships. Key topics include: - Why patients are the most underutilized resource in healthcare - The importance of starting with partnerships, not technology - Predictions for remote care and the challenges ahead - Surprising insights into skills doctors will need in the future (hint: it involves AI prompts!) This episode is packed with thought-provoking ideas about the evolving doctor-patient relationship and what it means for the future of primary care. Tune in to hear Mesko's vision for a healthcare system that puts patients at the center, and why he believes medical future studies should become a scientific discipline. Learn more about the American Association for Physician Leadership at www.physicianleaders.org.
A recent survey among 2,000 patients in the USA revealed a growing openness to AI in healthcare, especially when it enhances time with physicians. The majority of patients support AI tools if used as ambient listening devices leading to more direct interaction with the HCP allowing more face-to-face time. However, concerns remain, particularly around AI when used for diagnosis. 55% of patients still feel uneasy about AI making clinical decisions. Therefore, there is an increasing request for transparency when AI is used in this case and for follow-ups like lab results. However, it might be recognised that if AI is used automating repetitive tasks and expanding care capacity, it might support healthcare workforce current crisis. Ultimately, the future of AI in healthcare depends on trust, transparency, and collaboration, with both patients and providers at the centre.
Have you ever meant to follow up with a patient… and then life happened? The sticky notes, the to-do lists, the reminders you forgot to check, and suddenly a week has gone by. At this point, it feels awkward to respond, and you realize you seriously dropped the ball. I've been there, and it's no fun. In this personal episode of The Clinical Entrepreneur Podcast, I'm sharing what's not been working and how I've finally figured out how to automate these follow-up tasks in a way that feels human, not robotic. Good intentions and a memory-dependent system will never get the job done consistently. But I finally figured out how to create follow-up automations that feel human, sound human, and make the patient/recipient feel as if they're talking to me. Here's what you'll learn in this episode: Why manual follow-ups will always break down (it's not your fault) The mindset shift that makes automation feel personal, not cold Why Practice Better or Jane can't replace a real CRM (and how they work together) The 3-step starter plan to simplify tags and build one workflow at a time Quick-win automations you can set up now… like new patient check-ins, supplement nudges, and reactivations How AI can help you write evergreen messages that sound warm and human And because I don't want you to just hear the idea, I want you to use it, I've also included a free resource with the exact Review Request Automation we use in our practice. It's short, simple, and effective. Tag the right patients, let it run, and watch those reviews come in like clockwork.
What if I told you there's a way to grow your business and deliver exceptional results around the clock without adding a single salary to your payroll? Here's the problem every owner faces: you need more hands on deck to grow, but hiring means higher overhead, longer training periods, and the constant worry that your best people might leave for greener pastures. You're caught in that classic trap. You can't scale without people, but people are expensive, unreliable, and frankly, we need sleep. But what if you could build a workforce that never calls in sick, never asks for a raise, and works tirelessly to deliver results for your clients 24/7? Today, I'm thrilled to introduce you to Cien Solon, a true pioneer who's cracked the code on this exact challenge. She's the founder of LaunchLemonade, which she describes as "the Canva for AI agents," and she's on a mission to ensure no one gets left behind in the AI revolution. But here's what makes Cien's story so compelling for agency owners: She's been integrating AI solutions for businesses since 2018, managed big teams and budgets in her fintech days, and now runs her current business lean with just her co-founder and an army of AI agents. With barely any marketing spend, they've built a community of over 3,000 users who have created more than 10,000 AI assistants and agents on their platform. She's not just talking theory—she's living proof that this approach works. The AI Hat Podcast host Mike Allton asked Cien Solon about: ✨ AI Agent Economics - Discover how replacing traditional hires with AI agents can dramatically reduce overhead while improving client delivery timelines. ✨ Entrepreneurial AI Mindset - Learn the specific skills and thinking patterns needed to identify automation opportunities within your solopreneur operations. ✨ Practical Implementation Roadmap - Get a clear step-by-step approach for building your first AI agents without technical expertise or massive upfront investment. Learn more about Cien Solon Connect with Cien Solon on LinkedIn Follow Cien Solon on Instagram Follow Cien Solon on Threads CHAPTERS: 00:00 Setting Clear Goals for AI Implementation 01:08 Introduction to The AI Hat Podcast 02:17 Meet Cien Solon: AI Pioneer and Founder of Launch Lemonade 04:50 Cien's Journey: From Big Teams to Lean AI Operations 08:40 Understanding AI Agents and Their Impact 11:10 Maintaining a Human Touch with AI 13:52 Practical Steps for Solopreneurs and Business Owners 26:06 The Economics and ROI of AI Agents 30:13 Common Mistakes and Learning Moments with AI 32:04 Final Thoughts and Where to Connect with Cien SHOW TRANSCRIPT & NOTES: https://theaihat.com/how-to-build-an-ai-agent-army-that-delivers-results-while-you-sleep/ Tired of pouring your energy into a 'leaky bucket?' Pinpoint your biggest business bottleneck in just 2 minutes with my free diagnostic quiz. Get your free diagnosis and start plugging the leaks at: theaihat.com/diagnostic Produced and Hosted by Mike Allton, founder of The AI Hat. He's a Business Systems Strategist who helps overworked solopreneurs and creators stop being employees in their own businesses. After building his own successful solo ventures for over a decade, Mike now teaches entrepreneurs how to build AI-powered operational systems that reclaim their time and allow them to finally scale. Interested in being a guest? We're looking for experts who help solopreneurs build better, more scalable businesses. Reach out to Mike to learn more. Learn more about your ad choices. Visit megaphone.fm/adchoices
I'm Still Here: Lessons from Life with Metastatic Breast Cancer with Heather Jose
After more than 25 years of treatment at the same small-town hospital, Heather shares how changes in systems and processes have stripped away what once made her infusion experience bearable—the human connection. In this candid conversation, Heather and Larry unpack how rigid procedures, check-ins, and hoops designed to satisfy administrators can leave patients feeling like numbers instead of people.They talk about:The difference compassionate nurses and personal relationships make in patient care.How “systems” often prioritize efficiency and liability over humanity.Why being seen and treated as a person—not just a patient—matters so much.Practical advice on advocating for yourself when the system feels stacked against you.Whether you're a patient, caregiver, or healthcare professional, this episode is a reminder that true healing goes beyond medicine—it's about dignity, respect, and human connection.
How AI and Data Shape Modern Customer Experience and Engagement Shep interviews Chris Koehler, Chief Marketing Officer at Twilio. He talks about creating exceptional customer experiences by leveraging personalization, customer trust, and AI. This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: What defines an amazing digital customer experience today? How can businesses personalize digital interactions? Why is trust crucial in building long-term customer relationships? Why is it important for companies to use customer data responsibly and transparently? How does reducing friction impact customer satisfaction and retention? Top Takeaways: Personalization isn't just about using someone's name but about remembering their preferences, past actions, and making timely suggestions that fit their needs. When customers receive an experience that feels like it was made just for them, it leaves a strong, positive impression. Customers love it when a company remembers who they are and what they like, so they don't have to repeat themselves every time they interact or use another channel to communicate. Customers expect brands to use their data wisely and responsibly. It's not just about protecting information. It is also about applying it in ways that matter to customers. Trust is built when companies use data to solve problems or anticipate customer needs. Transparency is the foundation of customer relationships. When companies are up front about when customers are talking to AI and make it easy for them to connect with a human when necessary, they like the experience and feel respected and cared for. Making every step in the customer journey easy encourages customers to keep doing business with a company. If it's quick and simple to sign up, get help, or find what they need, customers are much more likely to come back. Customers want to communicate in the way that fits their situation and preferences. Companies need to be mindful of where their customers want to interact with them, whether it is by phone, chat, email, or social media. Different generations may have different preferences for communicating with a brand, but everyone likes having options. For example, customers may start with a chatbot but end up needing to talk to a human to solve complex or sensitive issues. Modern customer expectations include a consistently positive experience across multiple channels. Automating routine tasks through AI can make processes faster and more consistent, but it shouldn't detract from the human element of customer service. While technology can handle simple tasks quickly and efficiently, there are complex issues that need human intervention. Plus, Chris shares important and interesting stats on customer experience, AI, and personalization from Twilio's 2025 State of Customer Engagement Report. Tune in! Quote: "At the end of the day, people really don't care which channel they use. They just want the problem solved." About: Chris Koehler is Chief Marketing Officer at Twilio, a cloud communications platform that enables businesses to seamlessly integrate messaging, voice, and video capabilities into their applications to enhance customer engagement. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices
AI may be the buzzword of the decade, but its success depends on something far older—human connection. Join healthcare leader Nio Queiro for a candid discussion on demystifying AI, building trust across teams, and turning innovation into lasting operational change.Brought to you by www.infinx.com
Send us a textIn this episode of the AI Advantage series, Matt Brown sits down with Andy Ballard, CEO of Eastern Sports Management, to explore how AI is reshaping the $120 billion sports tourism industry. Andy shares his journey from teaching and coaching to building sports facilities that serve millions, and how technology now plays a central role in everything from RFP responses to referee audits. Together, they discuss the balance between efficiency and human connection, why AI should be seen as a “doer” rather than a “thinker,” and how exposure to AI in business and education can create lasting impact. Support the show
Send us a textRay Woodworth, a 25-year veteran in hearing healthcare, brings his passion for perfection in ear impressions to this compelling conversation about the art and science of customization. Having been mentored directly by Starkey founder Bill Austin since 2002, Ray shares profound insights that challenge conventional thinking about hearing technology fittings."The ear is the boss," Ray explains, revealing how this seemingly simple concept transformed his approach to patient care. He takes us behind the scenes of the hearing aid manufacturing process, offering rare perspective on why custom solutions often outperform standard dome fittings – particularly for moderate to severe hearing losses. Through vivid examples and personal experiences, Ray demonstrates how custom ear molds can dramatically improve sound quality, streaming clarity, and overall patient satisfaction.The discussion delves into the delicate balance between objective measurements and subjective patient experiences. While Real Ear verification serves as an excellent starting point, Ray emphasizes that the patient's perception must ultimately guide the fitting process. "People don't care how much you know until you show how much you care," he shares, highlighting why relationship-building trumps technical expertise when creating loyal, satisfied patients.Ray also addresses the evolution of impression-taking technology, comparing traditional silicone methods with newer scanning systems. Rather than simply advocating for one approach, he stresses that mastery comes through practice and understanding the unique characteristics of each patient's ear anatomy. His passion for craftsmanship shines through as he describes working with challenging cases and finding solutions for even the most difficult ear canals.What's your approach to customization in hearing healthcare? Are you taking the time to truly understand your patients' unique needs? This episode will inspire you to reconsider how personalization and human connection can elevate patient outcomes in an increasingly technological world. Connect with the Hearing Matters Podcast TeamEmail: hearingmatterspodcast@gmail.com Instagram: @hearing_matters_podcast Twitter: @hearing_mattasFacebook: Hearing Matters Podcast
Our guest in this episode is Matt Stanley, the founder of Get Reviews and Leads and a passionate marketing architect with 30 years of experience. What started as a fascination with the early internet evolved into a mission-driven career for Matt, focused on using technology to serve people and build thriving, human-centered businesses. In our chat, Matt shares his powerful frameworks for moving beyond simple deliverables to create marketing that forges deep, emotional connections and lifelong customer loyalty.Key points discussed include:* Connect with your dream customer's "reptile brain" by understanding their deep-seated pains and fears.* Closing the sale is the starting line; create a legendary onboarding experience to build loyalty.* Use AI as a strategic toolbox to free up your time for genuine, human-to-human connection.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Matt StanleyIt was an absolute thrill to welcome Matt Stanley of Get Reviews and Leads to the InnovaBuzz podcast. For 30 years, Matt has been in the trenches, architecting sales and marketing systems, and our conversation was a masterclass in stripping away the noise to focus on what truly matters: genuine, human-centered connection. Matt's passion is infectious; he's a self-described "nerd" and "geek" who fell in love with the craft of marketing not as a way to make a quick buck, but as a profound way to serve people.His journey as an "accidental entrepreneur" is one many of us can relate to. What began as a fascination with the early internet, a technology he knew would change the world, became a career-defining mission. The 2008 recession, which cost him his stable job, became the catalyst that pushed him all-in. It was a decision, as he puts it, that was made for him, leading him to discover that his true calling was helping businesses navigate the intimidating world of technology to build something truly meaningful.The "Forest for the Trees" Marketing MistakeOne of the biggest takeaways for me was Matt's frustration with how many businesses "can't see the forest for the trees." They get so fixated on the deliverable—the shiny new website, the social media campaign—that they completely lose sight of the bigger picture. A website, he rightly argues, is just a tool. If it's disconnected from the fundamental "DNA of the brand" and fails to make an emotional connection, it's not going to deliver a return on investment.This is where so many marketing efforts fall flat. Companies start with the what—"we need a website"—instead of the who and the why. They fail to ask the critical questions about how this tool will connect to their dream customer and serve the core mission of the company. It's a powerful reminder to always start with the end in mind: a deeper relationship with the people you aim to serve.Decoding the "Reptile Brain": The Real Secret to Connecting with Your Dream CustomerSo, how do we build that connection? According to Matt, it starts by getting under the hood and understanding the "reptile brain." All purchase decisions, he explained, are made from this primal place that is driven by pain, pleasure, and survival. We then use our logical brain to justify the decision we've already made emotionally. This is why a simple demographic profile of your customer just doesn't cut it.The real secret sauce is digging into the psychographics through tools like an empathy map. What are your dream customer's hidden fears? What frustrations keep them awake at night? When you can poke that pain, rub salt in the wound, and then offer a genuine solution, you're not just selling; you're connecting on a level that builds profound trust and loyalty.AI: The Planet's Most Powerful Toolbox (Handle with Care)Our conversation naturally turned to AI, a technology Matt sees as being just as transformative as the early internet. He views it as the most powerful toolbox on the planet, an incredible asset for saving time and creating efficiency. However, he offered a crucial warning: a tool is only as good as the person wielding it. He sees too many people using AI as a crutch for laziness, forgetting the timeless fundamentals of human psychology.As Matt bluntly puts it, "garbage in, garbage out." If your prompts are lazy and you don't understand the core principles of your brand and your customer, the AI will produce junk. The real skill is learning how to communicate with the technology to make you a more effective, articulate, and strategic thinker, freeing you up to do the high-value, human-centric work you love.Your Greatest Differentiator: The "Whites of Their Eyeballs" Onboarding ExperienceIn an age of automation, Matt argues that the path to differentiation lies in doing the things that don't scale. How do you create an experience your customers can't forget if they tried? You go old-school. He shared the wonderfully simple yet profound example of sending a handwritten note. In a world of emails and DMs, a physical, personal touch stands out and shows you genuinely care.This philosophy extends to the entire onboarding experience. Instead of seeing the transaction as the end of the journey, we need to create a legendary first impression. Sending a small, thoughtful gift basket or simply picking up the phone creates an emotional connection that AI can't replicate. It's about seeing the "whites of their eyeballs" and treating every customer like a VIP.Closing the Sale is Just the Starting LineThis leads perfectly to one of Matt's core beliefs: closing the sale isn't the end of the relationship; it's the starting line. Too many businesses are so fixated on acquisition that they neglect their most precious asset: their existing customers. He beautifully compared the business-customer relationship to his own 20-year marriage, emphasizing that it requires a lifelong commitment.The goal should be to constantly woo your customers and try to "out-serve" them. When you adopt this mindset, you shift from a transactional model to a relational one. The focus moves from what you can get from the customer to how deeply you can serve them, which is the foundation of any thriving, sustainable business.From Reach to Retention: Unlocking the Gold Mine in Your Existing Customer BaseMatt ties all of this together in his holistic "RACK" framework, which stands for Reach, Attract, Convert, and Keep. That last letter, K, is the one most businesses forget. It costs seven to twelve times more to acquire a new customer than to keep an existing one, yet so many of us pour all our energy into the top of the funnel.Your current customers are a literal "gold mine" of opportunity, not just for repeat business but for referrals and invaluable feedback. By focusing on that final step—by obsessing over your dream customer's dream customer—you create a virtuous cycle of service and value that becomes the ultimate engine for growth.In Summary: Matt Stanley delivers a powerful and passionate call to action for every entrepreneur. In a world increasingly dominated by technology, our greatest strength and differentiator will always be our humanity. By understanding the deep emotional drivers of our customers, creating unforgettable experiences, and committing to serving them for life, we can build businesses that not only thrive but also make a genuine impact.The Buzz - Our Innovation RoundHere are Matt's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* Most innovative use of AI to enhance human relationships: Using an AI agent to instantly and empathetically respond to negative online reviews to solve customer problems 24/7.* Best thing to integrate AI and human connection: Building AI tools that handle the heavy lifting, freeing up human time for more creative and fulfilling work.* Differentiate by leveraging AI: Create a legendary, high-touch onboarding experience using old-school methods like a handwritten note to stand out.ActionBecome obsessed with your dream customer's dream customer. When you think a level deeper and focus on helping them win, everybody wins.Reach OutYou can reach out and thank Matt on his website, getreviewsandleads.com. You can also grab the free Marketing Copy Architect tool he mentioned at getreviewsandleads.com/mca, or find him on various social media sites.Links:* Website - Get Reviews and Leads* LinkedIn* Facebook* X - @Matt_Stanley* Instagram - @getreviewsandleadsCool Things About Matt* His web security career was kick-started by a 7th-grade hacker. A pivotal moment in his career came when a seventh-grader hacked all the school district's websites where he worked. Driven by what he called professional and ethical anger, Matt walked into his boss's office and successfully campaigned to take over webmaster duties to fix the problem and ensure it never happened again.* He is a proud, unashamed "geek and nerd" of the original internet era. Matt enthusiastically self-identifies as a "geek and nerd" and takes pride in his long history with technology. He taught himself HTML in 1995 by reverse-engineering source code simply because he thought the internet was the "coolest thing" he had ever seen, long before it was a viable career path.* He recently moved his 13-year-old business back into a bedroom of his house. After more than a decade of commuting and paying for an external office, Matt realized the reasons for it were no longer relevant. He made the practical, human-scale decision to move the entire operation back home to gain more flexibility and reduce overhead, a very relatable move in today's world.Ready to move beyond just creating content and start creating real connection?In the Age of AI, the future belongs to those who can amplify human wisdom. Flywheel Nation is MORE than a community; it's a movement for creators and visionaries dedicated to shaping a more human future.Join us as we co-create that future for ethical AI. Here you will tap into the collective wisdom of leaders who prioritize connection over automation, find powerful collaborations that elevate your impact, and help illuminate the path forward.This is your invitation to not only grow your business but to become a lighthouse for others.Join the movement. Visit innovabiz.co/flywheel to be a part of the conversation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe
Community, Loyalty, and Human Touch in Customer Experience Shep interviews Craig Crisler, CEO and co-founder of SupportNinja. He talks about how brands are adapting (or not) to meet younger customers' expectations, and the importance of blending technology with genuine human connection in CX. This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: What makes loyalty programs appealing to Gen Z customers? How does Gen Z's approach to customer loyalty differ from previous generations? Why is it important for brands to focus on building community within their loyalty programs? How does personalized service contribute to repeat business and customer loyalty? Why should companies continuously evolve their loyalty programs for new generations? Top Takeaways: Gen Z consumers, people roughly between 18 and 28 years old, are quickly becoming one of the most influential groups of spenders. Their preferences are shaping the way companies design their services and loyalty programs. Loyalty programs must evolve over time to meet the changing needs and habits of new and younger customers. Brands that don't update their loyalty strategy risk losing relevance as younger customers will look elsewhere for more meaningful rewards. While loyalty programs often offer perks like discounts or points, creating a sense of belonging and exclusivity resonates more with Gen Z customers. For example, loyalty clubs that invite them to events or offer early access to new products go beyond just saving money and make customers feel like they are part of something special. It's easy to fall into the trap of generational stereotypes like "Millennials are lazy" or "Gen Z can't focus." The truth is every generation has slackers as well as go-getters. Instead of hiring employees based on which generation they belong to, focus on attitude, personality, and drive. Gen Z shoppers are drawn to brands that build real experiences and communities around their products. Creating experiences helps customers form memories and connections that keep them coming back. Successful loyalty programs prioritize the personal aspect of the customer experience. Small gestures, such as using a customer's name or offering information relevant to their needs, can make a huge impression. Customers like to return to brands that make them feel welcome and valued on an individual level. When brands reach out to customers at a younger age, they can build lifelong loyalty. Companies that nurture these relationships as customers grow are more likely to keep them for decades, and the trust from the start pays off in long-term customer retention. Businesses should use AI to make things easier but not forget that real conversations matter. AI should enable, not erase, the connections between companies and their customers. Customers of all generations still want to talk to actual people who understand their needs and can provide help. Plus, Shep and Chris share customer loyalty strategy examples from brands like Nordstrom, Ikea, Starbucks, and Delta. Tune in! Quote: "Gen Z leans in on the idea of community in loyalty programs. They want a sense of belonging and love feeling treated special by the way a loyalty program works." About: Craig Crisler is the CEO and co-founder of SupportNinja, a people-focused company that provides full-cycle outsourced customer support solutions for emerging brands around the world. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business
AI is everywhere - and soon every business will have access to the same tools. What will set you apart is the human touch. Jay Baer shares why adding back small, meaningful moments of connection can become your strongest competitive advantage in a world where AI is just table stakes. https://www.theagentsofchange.com/598 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact