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In 2007, two Iowa-born brothers launched an artisanal chocolate company, Mast Brothers, out of an apartment in Williamsburg, Brooklyn—the hipster heart of the growing farm-to-table movement. Mast quickly became a well-known operation, partly because their focus was on creating quality chocolate that only required two ingredients: cocoa beans and sugar. And these speciality bars—hand wrapped in expensive, beautifully designed paper—boasted a $10 price tag. It was something people were willing to spend for a product that also came with a compelling origin story. But that all changed when customers started to question the narrative of what they had been sold. A Somethin' Else & Sony Music Entertainment production. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Remember the Mast Brothers scandal? Think you are eating sustainable, small batch chocolate? It's way more complicated than that. Plus: when three idealists try to tackle the evils of Big Chocolate, they realize treacherous roads, nails and bullets are just the beginning of their problems. Want some of this truly bean to bar chocolate? Kaleidoscope has joined forces with Luisa Abram and Stettler Chocolate to make a special box to go along with this very podcast. Just visit: www.stettler-chocolate.com to order your wild chocolate today. Like what you hear? Follow us @kscope_nyc on Twitter and Instagram.See omnystudio.com/listener for privacy information.
Remember the Mast Brothers scandal? Think you are eating sustainable, small batch chocolate? It's way more complicated than that. Plus: when three idealists try to tackle the evils of Big Chocolate, they realize treacherous roads, nails and bullets are just the beginning of their problems. Want some of this truly bean to bar chocolate? Kaleidoscope has joined forces with Luisa Abram and Stettler Chocolate to make a special box to go along with this very podcast. Just visit: www.stettler-chocolate.com to order your wild chocolate today. Like what you hear? Follow us @kscope_nyc on Twitter and Instagram.Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
Remember the Mast Brothers scandal? Think you are eating sustainable, small batch chocolate? It's way more complicated than that. Plus: when three idealists try to tackle the evils of Big Chocolate, they realize treacherous roads, nails and bullets are just the beginning of their problems. Want some of this truly bean to bar chocolate? Kaleidoscope has joined forces with Luisa Abram and Stettler Chocolate to make a special box to go along with this very podcast. Just visit: www.stettler-chocolate.com to order your wild chocolate today. Like what you hear? Follow us @kscope_nyc on Twitter and Instagram.See omnystudio.com/listener for privacy information.
Remember the Mast Brothers scandal? Think you are eating sustainable, small batch chocolate? It's way more complicated than that. Plus: when three idealists try to tackle the evils of Big Chocolate, they realize treacherous roads, nails and bullets are just the beginning of their problems. Want some of this truly bean to bar chocolate? Kaleidoscope has joined forces with Luisa Abram and Stettler Chocolate to make a special box to go along with this very podcast. Just visit: www.stettler-chocolate.com to order your wild chocolate today. Like what you hear? Follow us @kscope_nyc on Twitter and Instagram.See omnystudio.com/listener for privacy information.
Remember the Mast Brothers scandal? Think you are eating sustainable, small batch chocolate? It's way more complicated than that. Plus: when three idealists try to tackle the evils of Big Chocolate, they realize treacherous roads, nails and bullets are just the beginning of their problems. Want some of this truly bean to bar chocolate? Kaleidoscope has joined forces with Luisa Abram and Stettler Chocolate to make a special box to go along with this very podcast. Just visit: www.stettler-chocolate.com to order your wild chocolate today. Like what you hear? Follow us @kscope_nyc on Twitter and Instagram.See omnystudio.com/listener for privacy information.
In 2007, two Iowa-born brothers launched an artisanal chocolate company, Mast Brothers, out of an apartment in Williamsburg, Brooklyn—the hipster heart of the growing farm-to-table movement. Mast quickly became a well-known operation, partly because their focus was on creating quality chocolate that only required two ingredients: cocoa beans and sugar. And these speciality bars—hand wrapped in expensive, beautifully designed paper—boasted a $10 price tag. It was something people were willing to spend for a product that also came with a compelling origin story. But that all changed when customers started to question the narrative of what they had been sold. A Somethin' Else production. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week we continue a bit more into some 2000’s trends that not just defined that decade but offered some insight into our today. This week is a deeper look at IRONY (and misunderstandings) and some additional Scammers in the Hipster culture: JT LeRoy and The Mast Brothers.
Pastry Chef Katy Keefe sits down with Eli Sussman to chart her journey in pastry, which begins in her family kitchen in Milwaukee, Wisconsin. She studied Hospitality Management at the University of Mississippi (on a full scholarship for volleyball), then studied pastry arts at the CIA and spent time in the kitchens of Daniel, Jean-Georges, Mast Brothers, and Dominique Ansel Bakery in New York. Keefe joined the team at McCrady’s in Charleston in 2015. HRN On Tour is powered by Simplecast.
Kath and Pat discuss Mast Brothers chocolate and their bogus bean to bar scam.
LIVE FROM THE CASBAH, it’s Everything’s Coming Up Podcast with special guest Matt Selman (The Simpsons for TWENTY SEASONS)! He chats with the gals about the tonal/visual evolution of the show, writers room anxiety, and shares some really cool behind the scenes stories about The Simpsons Ride! #CasbahPoints For more on The Mast Brothers, head to bit.ly/hipsterchocolate
We quickly (Speaking geologically) cover: the wreck of Google's self driving SUV; MUNI's new underpowered fleet; and tunnel talk before Michelle deftly handles the Bridal Fitness Coach commercial. The bulk of the show covers local chocolatiers such as Scharfenberger, Dendelion, Charles Chocolates, Jade, Nubia XOX truffles, and even See's and Ghirardelli. To wrap things up Michelle brings us back to a topic that had been broached and then rejected earlier: the Mast Brothers and accusations of fraud. To be fair she wasn't with us in the beginning. Blame it on the rain.
Recorded in NYC, on January 12th… We’d already been babbling incessantly over Blue Bottle coffee, lamb salads, and Mast Brothers sheep’s milk chocolate–which was surprisingly and delightfully sheepy. Like sheep’s milk cheese and chocolate all at the same time. But when the conversation turned to grilled octopus I knew it was time to hit record… […]
For the last episode of 2015, we talk about chocolate, the only food that Tom eats without complaining. We discuss the Mast Brothers controversy in detail and consistently mispronounce the word cacao. Also, Tim has a heartwarming holiday encounter in a pizza place.
TOPIC: Something something the things we own. This week, Dan and Merlin talk about the way shopping changes how we buy stuff—and how buying is changing what we can actually shop for. Then, there's a ruminative discussion of the Mast Brothers chocolate dust-up and what it might say about our sense of story, identity, and "authenticity."
TOPIC: Something something the things we own. This week, Dan and Merlin talk about the way shopping changes how we buy stuff—and how buying is changing what we can actually shop for. Then, there's a ruminative discussion of the Mast Brothers chocolate dust-up and what it might say about our sense of story, identity, and "authenticity."
Valentine’s day is coming up; what to eat? This week on Let’s Eat In, Cathy Erway is joined in the studio by Sixpoint Craft Ale’s Brewmaster (and Cathy’s Valentine), Shane Welch. Tune in to find out why Shane believes that Valentine’s Day is an under-appreciated holiday. Shane describes one of his newest brews called “Three Beans”, which includes cold brew from Stumptown Coffee Roasters and chocolate from Mast Brothers. Learn more about this Red Hook collaboration, and how the beer’s release was affected by Hurricane Sandy. Listen in to hear Shane talk about the vulnerability of New York City, and how well New Yorkers have dealt with tragedy in the past decade. This program has been sponsored by Whole Foods. “If you have a large portfolio of craft beers, things get a little more difficult because you need a lot of ingredients. It’s kind of like a restaurant.” [18:15] — Shane Welch on Let’s Eat In